Podcasts about mobile marketing association

In this episode, Jared chats with Louis Gump, author of "The Inside Innovator: A Practical Guide to Intrapreneurship." In addition to intrapreneurship, they discuss the evolution of innovation, emphasizing the importance of recognizing past achievements and learning from them to inform modern technologies like AI, LLM, and GPTs.------------------------------------------------------------Episode Guide:0:00 - Intro0:50 - What is Innovation?2:46 - The past, future, and innovation5:18 - Cycles and positive results between innovations7:36 - Intrapreneurship vs Entrepreneurship10:28 - Intrapreneurship and company education15:16 - Responsibilities in Intrapreneurship17:21 - Intrapreneurship and innovation in various industries21:29 - Intrapreneurship and innovation in business23:17 - Creating: The Inside Innovator: A Practical Guide to Intrapreneurship25:10 - Intrapreneurship, self-knowledge, and recognizing opportunities in organizations31:32 - Innovation, optimism, and teamwork33:41 - Advice to Innovators------------------------------------------------------------Louis K. Gump is a business builder, transformational leader, and pragmatic optimist. He has worked with some of the most recognized companies in the world, developing talented teams and achieving remarkable success for growth businesses. He has done this from multiple perspectives: as an intrapreneur within large corporations, as CEO and entrepreneur within smaller companies, and in strategic industry leadership roles. Gump is president of Cambian Solutions, which focuses on excellence in innovation, business growth, and team performance. Earlier in his career, he presided over award-winning mobile businesses at The Weather Channel and CNN. More recently, he has served as CEO of two digital media firms and led Cox Media, the advertising division of Cox Communications, the third largest cable provider in the US. Gump has also held leadership roles in a wide range of industry and community organizations, including ten years on the board of the Mobile Marketing Association, where he served as global chairman. He earned an MBA from the University of Virginia Darden School of Business and a BA from Duke University. He is the author of the forthcoming business book, The Inside Innovator: A Practical Guide to Intrapreneurship (Fast Company Press; March 12, 2024), which will help readers achieve more, build stronger relationships, and increase personal fulfillment through intrapreneurship. While many books have been written for entrepreneurs and C-suite executives, there have been few books focused on the intrapreneurs inside larger organizations, and Gump's guidebook brilliantly fills that gap. More about our guest:Louis GumpBook: The Inside Innovator: A Practical Guide to Intrapreneurship OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management

Bessie Lee & Peter Bomer are the authors of the recently published China Inside Out, a fantastic new book inspired by Bessie's hugely popular podcast, Beiwanglu, as well as both Bessie and Peter's decades of experience leading successful businesses in China.Bessie is the founder of Withinlink a China-based start-up incubator and early-stage venture fund focused on Chinese digital and marketing technology. She has held several prominent leadership roles including CEO of Mindshare, and Greater China CEO at WPP. She is also the co-founder of the Mobile Marketing Association in China.Peter is a serial entrepreneur, business advisor, investor, writer, and China hand which began with his leadership role as part of the Diago and their China re-launch. He launched his first China start-up in 2007, a hugely successful Chinese-language radio broadcaster covering 14 provinces, and has gone on to launch a string of China-based businesses in addition to helping global brands into market.In this episode:We talk about the inspiration for writing China Inside Out: China's Innovators in Their Own Words, originating from Bessie's Chinese-language podcast, Beiwanglu. Originally focused on marketing, it evolved to discuss themes around innovation, and requests for translated transcripts grew. Peter and Bessie discuss some of the challenges and mistakes international brands typically get wrong and why they can struggle in China.We talk about the Chinese approach to problem-solving and how successful teams operate in China. This includes the speed at which they identify problems and test solutions.

Joel Rubinson is President of Rubinson Partners, Inc. Joel is the former Chief Research Officer of the Advertising Research Foundation (ARF) and a member of the faculty of NYU Stern School of Business. He currently serves as the Multi-Touch Attribution expert for the Mobile Marketing Association. He is a global thought leader on New Product Innovation, Advertising Effectiveness, and Targeting. If you are in marketing, you won't want to miss this discussion!

This week, Jacki and Lyle chat to the wonderful Peggy Anne Salz - Lead Analyst & Founder at MobileGroove, Mobile Analyst at VentureBeat, Senior Contributor at Forbes, and Content Creator extraordinaire. As well as talking us through her incredible career - which also includes being on the board of the Mobile Marketing Association as Chief Content Officer - Peggy discusses how marketing has changed over the years as industries increasingly transfer their work into the digital market and online. Jacki and Lyle also talk to Peggy about how the games industry, and mobile gaming in particular, has become much 'cooler' in recent years, as well as Peggy's ongoing work with Pocket Gamer, and inclusion in the metaverse. Finally, Peggy talks to the team about her own fantastic podcasts, the links to which are below!Mobile Presence - https://open.spotify.com/show/2ouhgNBzzfBz035ckCgZbD?si=7dfbedd8b1894c09Mobile Heroes Uncensored - https://open.spotify.com/episode/20LnZT4ZfDDtYDxwTeV59t?si=75dfac5cbeb44cc5Mobile Explorers - Coming Soon!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.com Hosted on Acast. See acast.com/privacy for more information.

En este episodio tenemos como invitado especial a Fabiano Destri Lobo, Managing Director en Latam de la Mobile Marketing Association, quien conversó con Alberto Pardo sobre la industria mobile y su transformación en los últimos años.

As a true creative leader and proclaimed “purpose-driven change agent,” Maryam has an amazing career story that we all can learn from and be inspired by. Without originally setting out to do so, Maryam's career in marketing has put her at the helm of several top brands. Currently, she is the Head of Marketing, Community & Global at Nextdoor, the popular platform and app that connects communities around the world, ultimately helping people find a sense of belonging. Prior to joining Nextdoor, Maryam was the CMO of Hyatt, Gannett, NBCUniversal, and Univision, leading sweeping transformations at each. At the height of her career, she decided to “take a pause” and gained national attention by sharing her experience in a New York Times essay. Guest Bio Maryam Banikarim Head of Marketing, Community & Global, Nextdoor Co-founder, NYCNext Maryam Banikarim captured national attention with her viral New York Times essay on taking a “pause” at the height of her highly successful career. As a chief marketing officer who led four major businesses through sweeping transformations and top-line growth, Maryam has made a name for herself as a purpose-driven change agent who embraces diversity and inclusion and builds brands that are respected and loved. Maryam's passion for community drew her to Nextdoor, the neighborhood network where neighbors go to connect to the neighborhoods that matter to them so they can belong. At Nextdoor, Maryam oversees marketing, community and global. Prior to Nextdoor, Maryam was global chief marketing officer of Hyatt, Gannett, NBCUniversal, and Univision. Maryam earned a reputation as a bold leader who took on disruption and championed purpose. In each role, she innovatively applied a wide array of marketing tools to move her organization forward, creating value while inspiring employees, customers, and a range of stakeholders. Maryam helped transform Hyatt into the most preferred hospitality brand, driving loyalty and community among high-end travelers. With a portfolio of 13 global brand experiences, she elevated the organization by mobilizing colleagues, launching brands and businesses, reimagining loyalty, and establishing unprecedented partnerships. Maryam currently serves on the board of One Spa World, Reporters without Borders and the Mobile Marketing Association. She is an advisor to Brand 50, Strawberry Frog, and Cove Hill Partners and a member of Fast Company's Impact Council, Adweek's Women Trailblazers, and the Time 100 Advisory board. At the height of the pandemic, Maryam co-founded NYCNext, a grassroots volunteer movement aimed at supporting New York's artist community and revitalizing the city. To date the non-profit has produced 14 live pop ups including A Moment for Broadway and convened world-renowned artists for a star-studded rendition of Billy Joel's New York State of Mind to drive civic action in the New York community. A graduate of Barnard College, Columbia Business School, and Columbia's School of International Affairs, Maryam has been widely recognized for her achievements. These include Fast Company's “Top 10 Disrupters,” Advertising Age's “Women to Watch,” and Forbes' “Most Influential CMO List”. In 2019, she was awarded the Columbia Alumni medal ⎯ the highest honor given by the Columbia Alumni Association. And in 2021 she was Columbia Business School's commencement speaker. Links To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com

How do you build a great culture in the workplace so that your employees will enjoy coming into work and do their best work? If it were easy, every company would have a great culture. In today's era where employee retention rates and engagement levels are often low, creating a great work culture has become a vital ingredient for success. It's an enabler to attract top talent, boost productivity, and increase morale. Enter Jim Daily Global President and CEO North America of https://www.teads.com/ (Teads), the Global Media Platform. In 2013 as employee number one in the Americas, he started the business from a coffee shop in Brooklyn and has grown it into a powerhouse in the North American Ad Tech sector.  Jim has 15 years of digital advertising experience and is an expert in video, display, branded entertainment, and data. He is very active in the North American advertising community and sits on a number of boards, including the Mobile Marketing Association.    Jim's LinkedIn profile: https://www.linkedin.com/in/jim-daily-63ab336/ (https://www.linkedin.com/in/jim-daily-63ab336/)   WHAT YOU WILL DISCOVER FROM THIS EPISODE: How to kick start a thriving business from a coffee shop. The importance of betting on people. How to hire the team that drives your organization forward. How the first few hires in a growing company can determine the tone and trajectory. When the CEO is doing 7 interviews per week. How to know if you believe someone in an interview. Jim's super interview question that cuts right to the chase. Start with transparency. How to create a great work culture... it's not organic. The 3 P's of a GREAT culture. The one trait he'd like to instill in every employee... DRIVE. What every listener needs to understand about Teads. Why every leader needs to track turnover costs. The moment that accelerated Jim's success overnight. Three success strategies for every employee. QUOTES: “Hire for competence first but NOT competence only... consider culture fit, personality, and drive." “Drive is what helps you accomplish your ambitions.” “Sometimes it takes failure to get you on the path to where you want to go.” ------------------- https://www.benfanning.com/the-ceo-sessions/ (Apply to be on the show) ------------------- https://www.benfanning.com/the-ceo-sessions/ (Connect with Ben:) https://www.linkedin.com/in/benfanning/ (https://www.linkedin.com/in/benfanning/) https://www.instagram.com/benfanning1/ (https://www.instagram.com/benfanning1/) https://twitter.com/BenFanning1 (https://twitter.com/BenFanning1)

Marketing para games e e-Sports estão cada vez mais fortes e presentes além do público que já consome horas de conteúdo. Além disso, é possível que você atue neste mercado mesmo que não saiba jogar League Of Legends. Para me ajudar a entender sobre como é a relação, eu convidei Luiz Gustavo Pacete, Head de Conteúdo da Mobile Marketing Association e Latam Editor-Contribuinte da Fast Company Brasil. Links comentados no episódio - Conheça meus serviços e como entrar em contato comigo: https://linktr.ee/blogcitario - Saiba mais sobre o curso Prospecção Digital - Mais Clientes na Carteira com 50% de desconto com código BLOG. - Receba dicas GRATUITAS no seu WhatsApp: https://bit.ly/DicasGratuitasMarketingDigital - Cadastre-se no PicPay neste link e ganhe R$ 10 em crédito ao fazer uma transação: https://www.picpay.com/convite?@55TDWF - Contribua pelo PIX para manter o projeto no ar: caiovcosta@gmail.com O episódio está disponível em todas as plataformas de áudio.

A distinção entre o que é físico e digital para o consumidor não existe mais, ele quer a melhor experiência. Navegar entre os dois ambientes já faz parte da maioria das jornadas de relacionamento que vivenciamos em nosso dia a dia. Pensando nisso que chamamos o Bruno Guimaraes, fundador da comunidade Amigos do CX e Country Manager da MMA para debater sobre esse tema e como o marketing tem um papel fundamental na experiência do cliente nesta nova era. Sobre o Bruno Guimaraes É apaixonado por pessoas e pela experiência do cliente. Acredita no aprendizado colaborativo e no valor das comunidades. Representante da CXPA Brasil, Country Manager Brasil da Mobile Marketing Association e Fundador da Comunidade Amigos do CX e Jurado internacional em premiações de CX. Formado em Publicidade e Marketing com pós-graduação em Gestão (FGV-DF), Marketing Digital (ESPM-SP), Marketing Esportivo (Ibmec-RJ) e certificado pela CX University. Nas horas vagas é triatleta, já completou 5 Ironman’s, 8 maratonas e 2 ultras maratonas, cruzando a Cordilheira do Andes correndo. Pai da Ana Carolina e do Bento! https://www.linkedin.com/in/brunorguimaraes/ Redes sociais do Lucas Hansel: Linkedin: https://www.linkedin.com/in/lucas-hansel/ Instagram: https://www.instagram.com/lucashansel/ Redes sociais da Harmo: Blog | https://harmo.me/blog/ Linkedin | https://www.linkedin.com/company/harmo-me/ YouTube | https://www.youtube.com/c/HarmoFeedbackIntelligence Instagram | https://www.instagram.com/harmo.me/ Facebook | https://www.facebook.com/harmofeedbackintelligence/ Site | https://harmo.me/

Welcome to the DigitalBox!In this podcast MMA, EMEA Business Development Director Elvin Altun Noyan answers Head of Marketing, Melisa Matlum's questions, which are about; partnership structure and internal organization of MMA, MMA Smarties Awards, and MMA's future plans, projects, programs, events, researches, and educations! Enjoy.

Nos dias 4 e 11 de Novembro o Morse patrocinou o MMA Innovate Latam 2020, evento realizado pela Mobile Marketing Association, que reuniu as principais lideranças do mercado mobile e digital para discutir sobre os caminhos para o futuro do Marketing Digital, tendo como ponto de partida tudo o que aconteceu em 2020. Para fazer um resumo do evento, dos principais assuntos debatidos bem como as projeções e tendências que saíram de lá, convidamos para o bate-papo de hoje o Fabiano Destri Lobo, diretor geral da MMA na América Latina.   Assine o Morse LearningCast: https://podcasts.apple.com/br/podcast/morse-learningcast/id1542214360 https://open.spotify.com/show/4BkrUNxQoyUreAgxsaO3IZ https://www.deezer.com/show/2021912 https://www.morse-news.com/learningcast  

Nos dias 4 e 11 de Novembro o Morse patrocinou o MMA Innovate Latam 2020, evento realizado pela Mobile Marketing Association, que reuniu as principais lideranças do mercado mobile e digital para discutir sobre os caminhos para o futuro do Marketing Digital, tendo como ponto de partida tudo o que aconteceu em 2020. Para fazer um resumo do evento, dos principais assuntos debatidos bem como as projeções e tendências que saíram de lá, convidamos para o bate-papo de hoje o Fabiano Destri Lobo, diretor geral da MMA na América Latina.   Assine o Morse LearningCast: https://podcasts.apple.com/br/podcast/morse-learningcast/id1542214360 https://open.spotify.com/show/4BkrUNxQoyUreAgxsaO3IZ https://www.deezer.com/show/2021912 https://www.morse-news.com/learningcast   See omnystudio.com/listener for privacy information.

Dados podem andar ao lado da criatividade? O que, afinal é um DCO? Como inovar no modelo de negócios do criativo? Deborah Folloni, fundadora e CEO da Chiligum, responde a essas e mais questões no episódio de hoje! ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020  

Dados podem andar ao lado da criatividade? O que, afinal é um DCO? Como inovar no modelo de negócios do criativo? Deborah Folloni, fundadora e CEO da Chiligum, responde a essas e mais questões no episódio de hoje! ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020   See omnystudio.com/listener for privacy information.

O Morse de hojé é uma parceria com o MMA Innovate LATAM, evento da Mobile Marketing Association que começa amanhã. Nós apoiamos essa iniciativa e estaremos presentes! Vamos juntos nessa? Use MORSE_INNOV para solicitar o seu ingresso! Agora as notícias da semana, que você pode ler por aqui : > Marcas avançam no uso dados sobre clientes durante crise do Covid > TIM vai fornecer conectividades para carros Fiat, Jeep e Ram no Brasil > Sony pode comprar serviço de streaming de animes Crunchyroll > Apple está mais próxima de um buscador próprio > Apple é processada na França por mudanças na coleta de dados de iPhones > AmazonAds cresce 51% em receita no terceiro trimestre > Carrefour se reposiciona e lança app com recompensas > TikTok firma parceria com Shopify para acrescentar comércio em sua plataforma > AliExpress abrirá centro de distribuição no Brasil > Cielo promete WhatsApp Pay para novembro > Locaweb compra Vindi por R$ 180 milhões > T4F compra startup que detém plataforma de venda de ingressos Inti > Via Varejo compra startup de software i9XP para ampliar marketplace   Rapidinhas Americanas é o e-commerce mais conhecido; Amazon, o mais bem avaliado (Exame) Quase 40 milhões de brasileiros se bancarizaram durante a pandemia (Mobile Time) Big Tech: “big” porque Tech ou Tech porque big (NYT) Spotify chega a 320 milhões de usuários ativos no mês e 144 milhões de assinantes (The Verge) Xiaomi supera Apple em venda mundial de celulares no terceiro trimestre (InfoMoney)  

O Morse de hojé é uma parceria com o MMA Innovate LATAM, evento da Mobile Marketing Association que começa amanhã. Nós apoiamos essa iniciativa e estaremos presentes! Vamos juntos nessa? Use MORSE_INNOV para solicitar o seu ingresso! Agora as notícias da semana, que você pode ler por aqui : > Marcas avançam no uso dados sobre clientes durante crise do Covid > TIM vai fornecer conectividades para carros Fiat, Jeep e Ram no Brasil > Sony pode comprar serviço de streaming de animes Crunchyroll > Apple está mais próxima de um buscador próprio > Apple é processada na França por mudanças na coleta de dados de iPhones > AmazonAds cresce 51% em receita no terceiro trimestre > Carrefour se reposiciona e lança app com recompensas > TikTok firma parceria com Shopify para acrescentar comércio em sua plataforma > AliExpress abrirá centro de distribuição no Brasil > Cielo promete WhatsApp Pay para novembro > Locaweb compra Vindi por R$ 180 milhões > T4F compra startup que detém plataforma de venda de ingressos Inti > Via Varejo compra startup de software i9XP para ampliar marketplace   Rapidinhas Americanas é o e-commerce mais conhecido; Amazon, o mais bem avaliado (Exame) Quase 40 milhões de brasileiros se bancarizaram durante a pandemia (Mobile Time) Big Tech: “big” porque Tech ou Tech porque big (NYT) Spotify chega a 320 milhões de usuários ativos no mês e 144 milhões de assinantes (The Verge) Xiaomi supera Apple em venda mundial de celulares no terceiro trimestre (InfoMoney)   See omnystudio.com/listener for privacy information.

Se o Mobile mudou o jogo da mídia Out of Home, transformando-a em D-OOH, os dados podem levar ainda além. Para nos introduzir às possibilidades e caminhos do d-DOOH, o especialista de produtos e desenvolvimento de Negócios Digitais da Clear Channel, André Colmenero bateu esse papo com a gente. Dá um play. ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020

Se o Mobile mudou o jogo da mídia Out of Home, transformando-a em D-OOH, os dados podem levar ainda além. Para nos introduzir às possibilidades e caminhos do d-DOOH, o especialista de produtos e desenvolvimento de Negócios Digitais da Clear Channel, André Colmenero bateu esse papo com a gente. Dá um play. ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020 See omnystudio.com/listener for privacy information.

Confira as principais notícias da semana aqui ou leia as manchetes: Facebook começará a cobrar por WhatsApp Business Amazon pagará consumidores por seus dados de compras  Governo dos EUA processa Google por monopólio Na pandemia, seis em cada 10 empresas aceleram digitalização Saque Pix chega no primeiro trimestre de 2021, diz BC Gucci lança avatares customizáveis junto com o Giphy Jony Ive inicia colaboração com Airbnb (Aqui o Ghost Interview com Jony e com Brian Chesky do Airbnb) Startup de seguros, Pier recebe aporte de US$ 14,5 milhões Clube de assinatura de aplicativos Bemobi pede registro para IPO Dotz prepara IPO para bancar estratégia digital Uber oferece US$ 1,2 bilhão para comprar aplicativo de táxis da BMW Apple é marca mais valiosa de 2020; Amazon cresce 60% Snapchat chega a 249 milhões de usuários ativos   ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020  

Confira as principais notícias da semana aqui ou leia as manchetes: Facebook começará a cobrar por WhatsApp Business Amazon pagará consumidores por seus dados de compras  Governo dos EUA processa Google por monopólio Na pandemia, seis em cada 10 empresas aceleram digitalização Saque Pix chega no primeiro trimestre de 2021, diz BC Gucci lança avatares customizáveis junto com o Giphy Jony Ive inicia colaboração com Airbnb (Aqui o Ghost Interview com Jony e com Brian Chesky do Airbnb) Startup de seguros, Pier recebe aporte de US$ 14,5 milhões Clube de assinatura de aplicativos Bemobi pede registro para IPO Dotz prepara IPO para bancar estratégia digital Uber oferece US$ 1,2 bilhão para comprar aplicativo de táxis da BMW Apple é marca mais valiosa de 2020; Amazon cresce 60% Snapchat chega a 249 milhões de usuários ativos   ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020   See omnystudio.com/listener for privacy information.

O mundo da Publicidade Digital vem sendo desafiado por diversos players e por diversas novas tecnologias. Uma nova, e grande, frente diz respeito aos varejistas, ecommerces e superapps criando suas soluções de ads digitais, criando assim novas oportunidades para marcas conhecerem e ativarem seus clientes e potenciais clientes. No papo de hoje, o Felipe Paranaguá, Diretor do Mercado Ads, fala um pouco sobre esse mercado e sobre as tendências para o futuro próximo.   ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020

O mundo da Publicidade Digital vem sendo desafiado por diversos players e por diversas novas tecnologias. Uma nova, e grande, frente diz respeito aos varejistas, ecommerces e superapps criando suas soluções de ads digitais, criando assim novas oportunidades para marcas conhecerem e ativarem seus clientes e potenciais clientes. No papo de hoje, o Felipe Paranaguá, Diretor do Mercado Ads, fala um pouco sobre esse mercado e sobre as tendências para o futuro próximo.   ————- O Podcast de hoje tem o apoio do MMA Innovate Latam 2020, evento da Mobile Marketing Association que irá falar sobre cases e tendências de inovação digital e mobile. Assuntos que tem tudo haver com nosso dia a dia aqui no MorseCast. E os ouvintes do Morse podem participar gratuitamente com o Código MORSEMMA Data: 4 e 11 de novembro. Link: MMAGLOBAL.COM/INNOVATELATAM2020 See omnystudio.com/listener for privacy information.

Cathy Taylor Discusses How Chevy's Tahoe Totally Screwed Up A Very Early Consumer-Generated Program.Hear how Cathy, of Adweek, discusses this mighty digital fail. Yes, we are going all the way back to a podcast interview I did in 2006 when Chevy made its mess.Here is a New York Times article about the debacle: Chevy Tries a Write-Your-Own-Ad Approach, and The Potshots Fly.Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC.This is episode one of a two-part series.Cathy Taylor on LinkedInCathy's Adweek articleA nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Cathy Taylor Predicted The Future Of Google Advertising In This 2006 Podcast Interview.She was right.Cathy talks about the digital ad world as it was in 2006. Do you think that you know where Google came from? Think again.Cathy has been a writer on the ad world for, get this: ADWEEK, Advertising Age, Media Post, The Conference Board, and The Mobile Marketing Association and now... WARC. This is episode one of a two-part series.Cathy Taylor on LinkedInA nice thing… Feedspot has already recognized Advertising Stories as being a top 15 advertising podcast.

Marketers often misjudge the complexity of the Brazilian cultural landscapeGustavo is in charge of marketing transformation and innovation at Johnson&Johnson in Brazil and acts as a leading member of the Mobile Marketing Association in Latin America. He has a wealth of experience working in his home nation, Brazil, and across the South American continent. He shares his views on where the Brazilian market is at, the often underestimated complexity of the local culture by global brands and his key tips to communicating with Brazilians.

In today's episode, I had the pleasure to invite Brandon Rhoten. Rhoten is a marketer who loves building iconic brands, often through modernizing for the digital age. Currently a primary change agent for Potbelly, a publicly-traded sandwich shop with nearly 500 locations and ~$450m in revenue that's been in need of a turn-around for a few years. Formerly VP in charge of Advertising, Media, Digital, and Social Media at Wendy's. Developed the holistic marketing strategy for Wendy's, shifting focus from older and deal-driven to younger, equity-driven with an emphasis on social media and digital marketing. Developed digital and social teams from scratch, including brand voice on social platforms, leading to a top brand position in social media. Responsible for all marketing assets, media, and digital marketing. The work Rhoten has lead has been lauded by Forbes, Spin, Fast Company, Ad Age, DigiDay, Wall Street Journal, and Ad Week and has won dozens of awards including Cannes Lions, Clio's, Effie's, One Show, Ad Week Watch, US Hispanic Idea Awards, and Facebook Studio Awards. Featured speaker at SXSW, SocialMedia.org, the Mobile Marketing Association (where he was a board member), SM2, Ad Week, 4A's, ANA, and WOMMA. Named an AdAge Top Digital Marketer. Rhoten started in advertising at Gyro, a decorated agency based in London with 15 offices worldwide, as a senior PR consultant and account director working with tech and manufacturing clients, and previous to this worked in media relations for Advantech and The Nederlander Company. Rhoten is a proud father of three, an avid outdoorsman, active in his church, and is happily married to his amazingly strong, cancer-surviving high school sweetheart, Lauren.

Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. Geoffrey Handley is a global entrepreneur, investor and advisor with over 20 years experience in the global digital business. Raised in Hong Kong and based in Shanghai, he is the Founding General Partner of Haitao Capital, the first China-macro venture fund focusing on highlighting the Chinese startup ecosystem globally. He is a 5-time founder, most notably of Snakk Media (NZX:SNK), The Hyperfactory (aced NYSE:MDP) and Pacific Connections (acqd NASDAQ:CHINA:COM). As founding Board Director of the Mobile Marketing Association Asia Pacific and Global Board Director of the Mobile Marketing Association, he holds extensive knowledge of the mobile industry, appearing at major events such as the Mobile World Congress, Ad:Tech and CES. Handley serves as Expert in Residence at Chinaccelerator, Founding Limited Partner and advisor to NY-based Eniac Ventures as well as advisor at Nest.vc.

Mobile. It's an unavoidable channel to reach target audiences and has become the most dominant aspect of digital strategy. But is current practice still best practice? With more than 30 years' experience, including five years spearheading the Mobile Marketing Association, Paul Berney is a juggernaut in the mobile space bringing learned wisdom and a new perspective to a much-discussed subject. As Managing Partner of mobile marketing education and advisor service mCordis, Berney is providing clients with guidance that goes against the common grain of mobile strategy. “For me the term ‘mobile first' is a misnomer. It suggests that you have to do everything via the mobile channel and everything has to be pushed towards it. Mobile has to play its part as part of a marketing mix.” Berney also has strong views on how marketers are missing the point in their digital strategy – especially in cohort segmentation. “I absolutely hate it when brands tell me that their target market is millennials.  It just drives me crazy!  There is no similarity whatsoever between a 35-year-old millennial that's married with three kids compared to a 23 year old just left university.  Although they both fit in the same bracket, it's just lazy sloppy marketing.” Tune in as JV and Mark Jones break down the new era of the ‘connected consumer,' how we're getting it wrong with audience segmentation, and why Google knows more about you than Facebook does.

This week I welcome to Your Partner In Success Radio “The Internet Genius” Ben Cope. We will be discussing mobile marketing and why it matters! “Why Mobile Marketing Matters” with Ben Cope What is Mobile Marketing? Definition: According to Wikipedia, mobile marketing is meant to describe marketing “on or with a mobile device, such as a cell phone using SMS marketing” … According to the Mobile Marketing Association, mobile marketing is defined as “a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” Think about your personal use of your smartphone or mobile device … if you load your website in Safari on your iPhone,  you'll notice two things: #1, it takes longer to load and #2, the text is very small. Have you made sure that your business website is mobile friendly? Do you see broken images or missing content? Can you read the text without zooming or scrolling? Can links and buttons be clicked with a thumb? Is your location and phone number clearly visible? Can the phone number be clicked to initiate a call? We will be covering the following topics: How people are using mobile devices in 2012 Business communication in real time Why it is so important to be mobile friendly Mobile website versus mobile app QR codes WordPress and mobile website sites Options for creating a mobile friendly website We appreciate you tuning in to this episode of Your Partner In Success Radio with Host Denise Griffitts. If you enjoyed what you heard, please consider subscribing, rating, and leaving a review on your favorite podcast platform. Your support helps us reach more listeners and create even better content!Stay ConnectedWebsite: Your Partner In Success RadioEmail: mail@yourofficeontheweb.com