The Rest Is PR

This week, Jacki and I discuss what their advice would be for businesses looking to work with a PR agency. Jacki very much takes the lead on this one, having worked on both sides of this particular relationship throughout her career. She discusses the importance of businesses knowing what they want from a PR agency, and also having a very clearly established set of values, a clear mission, and strong messaging that they wish to communicate. Lyle discusses how crucial it is for businesses to be open to the advice PR agencies give them, given that PR agencies themselves and their employees possess an array of skills that reach past the areas of marketing and communications. Jacki opens up on some of the best working relationships she has had as the owner of an agency, including working with a client who know discusses every element of their business strategy with her, not just PR! It wouldn't be an episode of The Rest Is PR with a football analogy, with Jacki this time using Georgia's recent Euro 2024 victory over Portugal, and the 'Believe' banner their fans were holding, as an example of the importance of having belief in what you're doing, before Jacki emphasises the importance of respect and recognition on both sides of the client-agency partnership. There's time for a rant from Lyle about pilates in what is otherwise a very informative episode!Artwork & music by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are doing something they have never done before on The Rest Is PR. That's right - they are responding to some comments that you, the audience, have left on many of the most recent episodes! Jacki and Lyle discuss a comment recently left on the recent episode regarding Mark Davies, Head of Communications for the Post Office, and the evidence he gave at the Post Office Horizon IT Scandal inquiry, with one listener asking what the role of PR actually is and whether it is simply a case of defending those you work for. Jacki agrees with this particular audience member that more needs to be done to move away from the 'spin' element of PR, and that Davies himself should certainly have asked more questions and not defended Paula Vennells as much as he did, with Jacki later bemoaning the fact that Vennells was described as less of a CEO and 'more of a PR person', much to Lyle's dismay as well! Lyle responds to a particularly forthright comment on the episode involving the brilliant Amelia and Lydia Miller from Ivee regarding the gender pay gap, with this listener asking why more isn't being made of an apparent spending gap as well! Finally, Jacki and Lyle analyse the number of comments from apparent Reform UK voters that have been left on the recent episode on the UK General Election and the importance of visual PR, with one viewer mentioning that people could learn a thing or two about PR from Nigel Farage! A first-of-its-kind episode for the podcast, and one that will no doubt be repeated - keep those comments coming!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the subject everyone in the UK, and beyond, is talking about at the moment. No, not the European Championships in Germany (although that's certainly got Lyle excited!) It is, in fact, the general election taking place in the United Kingdom on July 4th. Current UK Prime Minister, Rishi Sunak, announced the election in bizarre fashion in May, seemingly not anticipating the inclement weather and persevering with his announcement outside Number 10 Downing Street without any protection from an intense rainstorm. This is where Jacki and Lyle begin this episode which also touches on the importance of visuals when it comes to pursuing a successful election campaign. Jacki discusses how the image of Sunak walking back into 10 Downing Street soaked through has become the image of the Conservative Party's campaign so far, with Lyle emphasising that things haven't got much better when it comes to the visuals of the Tory campaign. The Labour Party, meanwhile, have elected for a very simple message which is coming across a lot clearer thus far in the form of their campaign slogan 'Change'. Jacki and Lyle analyse Ed Davey's approach to the Lib Dem campaign, which has centred on some very strong visual representations of certain policies within their manifesto, before the conversation inevitably turns to Nigel Farage and his snap announcement as leader of the breakaway Reform UK party, a right-wing offshoot of the Conservative Party. Farage recently had a milkshake thrown over him whilst leaving a pub in Clacton where he is running as an MP, with many theorising the party may well have set the whole thing up! Jacki discusses similarities between the way Farage delivers his message and the strategies employed by someone Farage himself admires a great deal - Donald Trump! With just a few weeks to go until the election itself, this episode covers all of this and more!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss how high profile individuals in the public eye interpret the news, with a particular focus on Donald Trump and how he has managed the fallout of being found guilty of all 34 counts of falsifying business records in his hush money trial. Stormy Daniels alleges that she and Trump had sex in 2006, and that she was paid money to stay quiet about the relationship in the build up to the 2016 election, which Mr Trump ultimately won. In an at time chaotic episode, Jacki and Lyle discuss Trump's ability to spin pretty much every piece of news into a positive for himself, at least from his perspective, and how he appears to be unflappable when it comes to consistently delivering his messages to his followers and the American people as a whole. Jacki outlines that there are certain facets of Trump's confidence and message delivery that other leaders could take something from, although she does emphasise that there is also a huge amount of evidence of what not to do as well! Lyle finishes the episode by saying that, in actuality, the American public have a very difficult decision to make later this year as neither candidate fills him with confidence! He also discusses the importance of having self-belief when it comes to assuming a leadership position, as that belief will then resonate strongly with your employees and other professionals you work with. Richard Branson, David Attenborough and even an idol of Lyle's, Sir Alex Ferguson, are all given honourable mentions, as is a particularly infamous policy involving a wall!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the recent evidence presented by the Post Office's former Head of Public Relations, Mark Davies, to the Post Office Horizon IT Scandal inquiry. The most widely report comment made by Davies was that, in hindsight, a series of emails denying problems with Horizon 'look ridiculous'. Jacki and Lyle discuss Mark Davies' part in the scandal, considered to be one of the worst miscarriages of justice in British history, and whether he could have asked more pertinent questions of those higher up in the organisation in order to better understand the situation as it was unfolding. Lyle and Jacki address the more 'jokey' emails Davies sent to his colleagues throughout the affair and whether these are an accurate indicator about his thoughts on the situation as it stands now, and Jacki asks what more Davies could have done considering the likes of Paula Vennells, who has herself recently given very controversial evidence to the inquiry, had already made their feelings clear on what action to take. Lyle then asks the incredibly tricky question - would Jacki work with mark Davies in a PR environment knowing what she knows now? The disagreements of the previous episodes are a thing of the past as Lyle and Jacki agree that Davies' only real mistake is continuing to defend those within the Post Office who must be considered indefensible when it comes to the impact they have had on innocent people's lives.For more on Davies' evidence to the inquiry, head to: https://www.bbc.co.uk/news/live/crgyyedx4lztArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle embark on the follow-up to the recent episode discussing Baby Reindeer, and Fiona Harvey's recent appearance on Piers Morgan Uncensored on TalkTV. Dubbed 'The Real Martha', Harvey was interviewed by Piers Morgan, who asked her about her side of the Baby Reindeer story, including how she met Richard Gadd in the first place, what her views are on the Netflix series, and whether she did in fact send 41,000 emails, 350 hours of voice messages, 744 tweets, 48 Facebook messages, and 106 letters as Gadd claims in his Oliver Award-winning script. In a rare occurrence for the podcast, Jacki and Lyle disagree when it comes to Harvey's believability, with Jacki leaning towards supporting her and her side of the story, and Lyle arguing that it is likely Harvey was being dishonest in her interview with Morgan in an attempt to defend herself. They do, however, both agree that this interview was at best unethical and at worst exploitative of someone who demonstrated a lack of media training and a limited understanding of the consequences of agreeing to this interview. Lyle brings up the rumour that Fiona Harvey is seeking up to £1 million from Piers Morgan for her appearance on his show, with Morgan later replaying that it's not the money she wants but 'an agent'. Lyle tries desperately to not sit on the fence, possibly to no avail depending on your view!Watch Piers Morgan's extraordinary interview with 'The Real Martha', Fiona Harvey, here: https://www.youtube.com/watch?v=mK-isQXd_QwArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are delighted to welcome the absolutely brilliant Beatka Wójciak. Beatka is the Founder & CEO of Chaos Cookie, an Art & Games studio which has recently produced the phenomenal game Squarelets! Chaos Cookie also focuses on empowering women in STEM jobs (science, technology, engineering and mathematics), with a particular focus on the gaming industry. Beatka is a software engineer with a passion for creating elegant, user-centered designs, and she has previously worked for Google as a Senior Software Engineer before founding Chaos Cookie! She was also a volunteer for UEFA during Euro 2012, which Lyle was particularly interested in! She has been mentored by the one and only Jacki Vause since heading out on her own with Chaos Cookie! In an incredibly insightful episode, Beatka discusses her career so far, including what it was like to take the leap of faith that was setting up her own company and leaving Google. She discusses how she is someone who always has a plan for any situation, stating that she has a Plan A - Chaos Cookie - right down to a plan Y and Z already established in her mind! Beatka opens up on how she came to create Squarelets, stating that it was an idea she had at University that started to take shape as a prototype during a stint in hospital. Squarelets has been an absolute revelation in the industry, being named a Game Changer by Games London last year, winner at Patch Of Approval also last year, being named an official selection at the London Games Festival earlier this year! Jacki and Beatka discuss the importance of having a PR frame of mind when embarking on founding a startup, and Lyle is inspired by Beatka's analogy of constantly testing yourself on higher springboards, in the knowledge that there isn't really such a thing as failure if your committed to following your passion.For more information on the incredible work Beatka has been doing at Chaos Cookie, head to: https://www.chaoscookie.games/And for Squarelets specifically, head to: https://www.chaoscookie.games/squareletsArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the recently recorded interview between Piers Morgan and the woman who has come to be known as the 'real Martha' from Richard Gadd's extraordinary Netflix series - Baby Reindeer. Fiona Harvey, who stalked Gadd for a prolonged period and Gadd later wrote his one man show, Baby Reindeer, based on his experiences during this time. After its release on Netflix, Gadd took to social media to urge viewers not to seek out the real people behind the characters from the show, but within days Harvey had been identified as the woman the character 'Martha' was based on. At the time of recording this episode, the interview on 'Piers Morgan Uncensored' on TalkTV had not been aired, and as a result Lyle and Jacki were unable to comment on any of the specifics. However, in a wide-ranging chat, Lyle expresses his sympathy for Gadd, stating that as a creative you should feel safe to write based on lived experiences without the threat of the real peoples' identities being revealed. Jacki discusses Fiona Harvey's lack of PR representation, with Lyle asking whether it is necessary to provide the PR equivalent of legal aid in situations where individuals with mental health issues find themselves in these highly exposing TV situations. Jacki and Lyle both agree that the TalkTV interview is exploitative of Harvey, who has seemingly offered to tell her story without understanding the consequences of sanctioning such a move. Jacki finally discusses what an indictment this situation is on where we find ourselves as a country, with Jacki worrying that the lack of mental health care provision in the UK leads people like Harvey to seek outlets like this instead of looking for the appropriate help for her condition.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the fantastic Amelia and Lydia Miller. The two sisters are the co-founders of Ivee, a tech platform that helps women return to the workforce after a career break and connects companies with this qualified, yet completely untapped, talent pool. Amelia is a published Gender Psychologist from the University of Cambridge as well as being a Behavioural Economics and Gender Pay Gap Specialist, and Lydia is a Future of Work Specialist and Diversity in VC Expert who has previously worked as a Deloitte Ventures CVC Investor. In an absolutely fantastic episode, Amelia and Lydia discuss the inspiration behind creating Ivee, telling the story of their mother who took a career break earlier in her career having worked at a very high level as an accountant for a number of years, but upon her return to work was forced to take a job below her pay grade and one which she was significantly overqualified for. Amelia and Lydia say that, sadly, this experience is not unique to their mother, and that there are still a number of women who experience what is known as the 'Motherhood Penalty' when looking to return to work after a career break. They point to Claudia Goldin's Nobel Prize-winning research when it comes to how the issue of the gender pay gap can be addressed, and how companies they work with need to ensure they have effective flexibility policies in order to achieve the Ivee seal of approval! Jacki discusses the PR appeal of Amelia and Lydia's story, and offers her own advice on how they can move forward in this respect with Ivee, before Lyle asks the question he was dying to ask - what it's like to work together as sisters!For more information on the brilliant work Amelia and Lydia are doing, head to: https://ivee.jobs/Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the ongoing issues with current PR professional resources, and the impact they are having on the art of pitching. Jacki in particular has become increasingly aware of certain PR resources, such as database and newswire platforms, lagging behind when it comes to their functionality and effectiveness in what is an ever-evolving industry. Moreover, Jacki points to how much these resources continue to cost without offering anything new in this fast-paced and competitive space. Lyle and Jacki delve into how the industry has evolved, and offer their thoughts on what new tools and resources would prove useful to professionals who are needing to be more and more inventive with their pitching strategies. On these strategies, Lyle and Jacki discuss the need for PR professionals to do more than simply source journalists email addresses and other contact details and send out an array of releases, with the industry increasingly rewarding professionals who go the extra mile and find a variety of ways to contact and build relationships with journalists and clients alike. Finally, Jacki issues a plea to anyone developing brand new tools and resources to get in touch with the podcast, with Lyle agreeing that there must be a desire by some within the industry to utilise these new technologies moving forward!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are back with a follow-up to their preview of the Netflix film, Scoop, starring Gillian Anderson, Billie Piper and Rufus Sewell. Based on the book of the same name by Sam McAlister, played by Piper, this Netflix drama did not disappoint as it recreated the story of one of the most notorious television interviews in history - Emily Maitlis and her interview with Prince Andrew regarding his relationship with Jeffrey Epstein and allegations of sexual abuse towards young women being trafficked by Epstein. Jacki and Lyle both praise the fantastic performances of the central cast, with Anderson as Maitlis, Piper as McAlister, Sewell as Prince Andrew and Keeley Hawes as Andrew's private secretary Amanda Thirsk all drawing particular acclaim. Jacki asks for Lyle's opinion on how Maitlis' character was depicted in the film, before assessing how Andrew represents what many in the PR industry would describe as a 'problematic client', with reference to his insistence on going about things his own way rather than listen to experts around him. Lyle draws comparisons between how it would appear McAlister obtained this interview and how Martin Bashir secured his interview with Diana, with the former seemingly working with Andrew's team to help them towards what they felt was the best course of action, and the latter having recently been found to have used manipulative tactics to coerce the then Princess of Wales into being interviewed. Jacki ultimately questions, with reference to the Netflix drama, why the Palace elected to press ahead with the Newsnight interview with little to none of their own conditions put in place, with Lyle asking whether this can be considered a turning point in securing the future of the programme itself.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the importance of being original and innovative when delivering content and, particularly, speeches and large-scale events and conferences. Jacki opens up on her recent experiences at events like these, such as GDC in San Francisco, where speakers she was very excited to see ended up laying out very standard and, in Lyle's words, safe archetypes instead of leading the way with new and exciting thoughts. Jacki highlights former guest and friend of the podcast Eric Kress as a great example of someone who always has something new to say, and who does so in an engaging and ultimately entertaining way. Lyle emphasises the importance of engaging your audience, and how many industries have moved on from the days of information-heavy content. He states that it is now importance for industry leaders to capture the attention of their audiences, with Jacki mentioning the brilliant work being done by former guests Esther Stanhope and Guy Clapperton in training their clients to be entertaining as well as informative. There is time for Lyle to discuss how these themes translate across into the acting world, and for both Jacki and Lyle to air their grievances when it comes to recent events!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle address the recent statement delivered by the Princess of Wales, Kate Middleton, outlining her recent cancer diagnosis, the reasons behind her silence up to this point, and her gratitude for the support she has been shown over the last few weeks and months. Jacki and Lyle first emphasise that, when it comes to podcasting, timing can sometimes be everything! No sooner had the previous episode surrounding Catherine's situation been released, a video statement emerged which quickly dispelled all speculation and laid out the facts of her situation. Jacki discusses how well this whole situation was handled by Catherine's team, from the timing of the announcement, to the location it was filmed in, the method of delivery, and even the specifics of the message itself and the language used. Lyle praises Kate for her authenticity in what must have been an incredibly difficult set of circumstances, and both Jacki and Lyle again speculate that off-the-record briefings were to thank for the sympathetic press coverage both before and after the Princess' statement. Both Jacki and Lyle finish the episode by sending their love and support to Kate, and to everyone going through similar situations involving this incredibly damaging disease.There are many charities doing truly remarkable work in this field, and Cancer Research UK is merely one of them. Head to https://www.cancerresearchuk.org/ for more information on the incredible work they are doing to combat this disease.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the upcoming Netflix drama, Scoop, based on the book Scoops: Behind The Scenes of the BBC's Most Shocking Interviews written by former BBC producer Sam McAlister. Specifically, the film centres on arguably the most shocking interview of the 21st century - Newsnight's interview with Prince Andrew about his association with Jeffrey Epstein and allegations of sexual assault of a minor against Andrew which he denies. The biographical drama stars Gillian Anderson as Emily Maitlis, Billie Piper as McAlister, and Rufus Sewell in the role of Prince Andrew. Directed by Philip Martin, it depicts the process of securing the 2019 interview, and is due for release in early April. Jacki and Lyle discuss similarities between this dramatisation and those recently released depicting real-life events, such as the recent Alan Bates vs. The Post Office on ITV. Lyle asks whether PRs will need to become more aware for the need to control the narrative of a particular story before scriptwriters and TV producers get there first! Jacki opens up on her intrigue about how the film will recreate the moments that led to the interview itself, with the efforts of McAlister and Maitlis to secure the interview yet to have been dramatised on screen. Lyle and Jacki then discuss what the film's directors are hoping the audience will take from the film, with Lyle mentioning that this is a consideration at every level of performance art. For more details on what to expect from Scoop on Netflix, head to: https://www.netflix.com/tudum/articles/scoop-prince-andrew-movie-rufus-sewell-gillian-andersonArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the question everyone is asking. Namely - where's Kate? Jacki and Lyle analyse the recent events that make up the mystery surrounding the Princess of Wales, who it was announced earlier this year was attending a hospital for a scheduled abdominal surgery, but who has been somewhat conspicuous by her absence since. Recent events have centred on the release of a supposed Mother's Day photo of Kate, now Catherine Windsor, with her three children which was later the subject of a 'kill order' by the likes of Reuters and the Associated Press due to the belief that it had been manipulated in some way. Kate later released a statement apologising for the confusion, claiming she had engaged in some amateur photo editing and this was an example of that particular pastime. Speculation has only grown since then, with many theories being posited before a photo, allegedly of Prince William and Kate, was released earlier this week by The Sun. Many believe this to be Kate and William, while others have speculated that this is a body double used by the Royal Family in order to quash the ongoing narrative. Whatever the truth of the situation, Lyle and Jacki discuss the way the Royal Family has dealt with this situation, and the differences between their strategy with Kate's situation and that of King Charles, who went into the same hospital for cancer treatment but has since been significantly more visible. Jacki opens up on her experience with off-the-record briefings, which she believes may have been in play in this instance, and Lyle discusses how there is a need for this press to exercise greater caution due to the comparisons that can be drawn between their treatment of Kate and previous treatment of Princess Diana. There is time to discuss Jacki's trip to San Francisco, and Lyle's upcoming drumming exploits!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle respond to yet another development in the saga that has gripped Formula 1 over the last few weeks. Unlike in previous episodes covering this story, where our hosts have been reacting to information that later became outdated as the story developed apace, this week Jacki and Lyle were able to respond to the latest news minutes after it broke! Namely, that the complainant in this case against Red Bull Racing Team Principal Christian Horner has been suspended. It is the latest twist in a quite extraordinary scandal which has rocked the most successful team on the grid and had many inside and outside F1 speculating for weeks. Jacki and Lyle use this opportunity to discuss how this is an example of so-called 'Black PR' or 'Dark PR'. Jacki discusses her own experiences of this strategy, and Lyle analyses what the future might hold for Horner himself, Max Verstappen, whose father Jos has been extremely outspoken on the situation, and the Red Bull Racing team as a whole. As ever, there is time for a classic Lyle footballing analogy, and Jacki tells all about her recent birthday!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, on International Women's Day 2024, Jacki and Lyle discuss the importance and significance of individual awards, in light of Jacki's nomination for the Modern Woman Award 2024! Modern Woman, a fantastic platform founded by friend of the podcast Rosie Coxshaw, has partnered with The Inspiration Awards for Women where the award will be presented at a ceremony at the Landmark Hotel in London on 22nd March! This got Jacki and Lyle thinking about the merits of individual awards, with Jacki opening up on how she felt when she heard she was nominated, and how it is always an opportunity to look back on what you are proud of when it comes to your career as well as championing others in your industry and those who have helped you along the way. Lyle discusses his own (very limited) experience of awards ceremonies, and how in actuality even at the highest level, such as with the likes of The Oscars and The Grammys, being nominated is fact the key indicator of exceptional performance and commitment. There is time for Jacki and Lyle to get their dates muddled when it comes to their respective birthdays, and there is initial confusion as to which podcast our intrepid duo are hosting at the time!To vote for Jacki, and indeed any of the other fantastic nominees for the Modern Woman Award 2024, head to: https://modernwoman.co/award-vote/Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle head out on a second lap of the Christian Horner story, as Red Bull Racing's internal investigation ends in them clearing their team principal of inappropriate behaviour. Jacki and Lyle discuss whether this is indeed the end of the story, and what the investigation process and ultimate outcome means for the Red Bull brand. Lyle compares Red Bull to Manchester City, claiming that despite their on-track success, Ferrari, who he compares with his beloved Manchester United and who will soon be strengthened by the arrival of Lewis Hamilton, will always be the more iconic brand within F1, with Jacki going one step further by mentioning that the latter's recent lack of success has not had an adverse affect on said brand. Both Jacki and Lyle also discuss Red Bull's continued transparency with the press, despite pressure from Ford CEO Jim Farley who criticised their unsatisfactory response to the allegations. There is time for an honourable mention for the brilliant Netflix series, Drive To Survive, and Lyle extends his customary invite to anyone involved with Red Bull Racing team!DISCLAIMER - Since recording this episode, new information has come to light in the form of anonymous leaks which allegedly details text messages and photographs sent by Christian Horner to the woman who has made the aforementioned allegations. Horner himself has released a statement to reiterate his innocence, and these leaks have yet to be verified. This episode was recorded before this new information came to light, and there will be a part 3 to this series to respond to this breaking news very soon!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

On the latest episode of The Rest Is Alcohol, Jacki and Lyle discuss what it has been like so to make the podcast, and the wonderful feedback they have had so far. Lyle focusses on the idea of 'experiences' and how your approach to the idea of alcohol can either elevate or dampen these experiences over time. Jacki analyses how young people's outlook on drinking is markedly different to what it was like when she was that age! There is many a rant about the availability of water on nights out, but also plenty of praise for the innovators within the industry who are breaking the mould when it comes to low and non-alcoholic alternatives to the established names in the drinks industry. Particular mention is given to Lucky Saint, whose non-alcoholic beer is now a staple in pubs across the country, and the likes of Berczy Drinks and Impossibrew, whose appearances on Dragon's Den have caused a stir within the industry. Jacki and Lyle then take a look forward to some of the fantastic guests who will be appearing on the podcast very soon!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the situation surrounding allegations made against Red Bull Racing team principal, Christian Horner, and how the team themselves are dealing with the ongoing scandal. Jacki begins by praising Red Bull's crisis communications strategy, in particular their continued transparency and the authenticity they have demonstrated both with their own comms and the visibility they are continuing to give Horner on the eve of the new Formula 1 season. Lyle discusses the recent PR Week article which quotes the likes of Lorna O'Neill, former head of comms at Thomas Cook, and industry veteran Mark Borkowski, both of whom state that Red Bull will need to tread carefully given how synonymous Horner is with the Red Bull F1 brand. There is time for the two to outline their preference between Horner and Mercedes principal Toto Wolff, and Lyle includes his customary football analogy, comparing the two F1 supremos to the likes of Sir Alex Ferguson and Arsène Wenger in their heyday. For the PR Week article on this situation, head to: https://www.prweek.com/article/1862223/horner-playing-hardball-%E2%80%93-whats-gone-wrong-red-bulls-crisis-planArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the brilliant Catherine Channon. Cat is the Senior Vice President of Global Communications at Hurtigruten Expeditions, a sustainable expedition travel company, specialising in taking mindful and curious adventurers to the farthest corners of the world. She has previously been the Head of International Communications and the Vice President of Global Corporate Communications at the gaming giant EA, as well as the Director of International Integrated Communications at Warner Bros., where she headed up the International Public Relations, Community and Social Media teams and oversaw the regional press, social and influencer operations of what is one of the biggest entertainment corporations in the world. Cat has also worked for the likes of Take 2 Interactive, Blizzard Entertainment and the Eurogamer Network, and she is the leading individual fundraiser for the fantastic charity GamesAid. Cat joins Jacki and Lyle to discuss her career so far, including how she transitioned from working as a journalist for Future Publishing, notably on the Official Playstation magazine, into the PR industry and what inspired the move. She also discusses the importance of establishing relationships with external partners, before swapping stories with Jacki about their experiences with both crisis and internal communications. Lyle asks Cat about the advice she would give businesses looking to reduce the human impact of significant organisational changes, referring to a piece written in GamesIndustry.biz outlining the advice Cat would give to businesses in communicating through change, which Editor-in-Chief James Batchelor described as an essential read recently. There is time to discuss Jacki's recent trip to Florence, Cat's fundraising plans for 2024 including an attempt to swim the Channel, and their mutual interest in taxidermy!For the GamesIndustry.biz article outlining Catherine's advice on communicating through change, head here: https://www.gamesindustry.biz/how-to-effectively-communicate-through-changeFor more on the brilliant work Games Aid do, head to: https://www.gamesaid.org/Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the importance of archiving, and maintaining archives within both your personal and professional lives. This topic stemmed from Jacki purchasing some artwork which her husband, James, had mentioned he liked, only to discover that the artwork was previously owned by a woman by the name of Dione Guffey. Guffey, full name Dione Guffey Kenzer and married to Myron Kenzer, had worked for prominent advertising company J. Walter Thompson in the 1950s. Jacki discovered that she had also been painted by iconic artist Andy Warhol, but was unable to find further information having become fascinated with her story. In an intriguing episode, Jacki states that she is keen to contact J. Walter Thompson to ask if they have any archived information on Dione, and she uses this example to discuss the benefits and importance of maintaining historical records at your business, expressing her regret that she hasn't done the same at Dimoso. Lyle discusses his own experiences of archiving, including how his school employed a dedicated archivist which was a position he has previously thought unnecessary before realising its importance later down the line, and how there was a brief period where a chance discovery led to speculation that he may be part Italian! Jacki and Lyle also discuss the possibility of opening a business archiving business together, but doubt they'd have the time!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss recent comments made by certain experts and professionals within the hospitality industry that have highlighted how an increase in people doing 'Dry January' has led to lower performance figures than they expected, and how statements like these can set a dangerous precedent when it comes to the importance we place on drinking alcohol in pubs and restaurants. Lyle analyses how he feels these industry experts are paying attention to the wrong metrics considering the increasing desire by many pub-goers to engage in a non-alcoholic beer or two at social events, even going as far as to say they might see more impressive numbers if they analysed these stats in detail as non-alcoholic drinks can be consumers at a slightly quicker rate! Jacki discusses how pubs, restaurants, and the hospitality industry at large need to do far better when it comes to providing a range of non-alcoholic drinks including wines and spirits, mentioning a landlord friend of hers who himself doesn't drink, but acknowledges that the range they offer at his pub could be better. There is a note of hope to end on, as Lyle opens up about his recent experiences in pubs where non-alcoholic beers like Lucky Saint are now increasingly available on draft, with the hope that this only becomes more prominent in the months and years to come!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the age old phenomenon that is the January Blues! As we head into February in 2024, our hosts open up about how their January was, and what their plans are now that the traditionally blue month is behind them. Jacki analyses how businesses deal with the January blues, and also breaks down with Lyle the responsibility we, the public, have as well as the media in particular when it comes to finding the good stories in the midst of the conflicts and other bad news stories that will always persist throughout the news worldwide. The team once again discuss the Post Office scandal in this regard, with Jacki pointing out that the story of Lord Arbuthnot and his support for Mr Bates and the campaign as a whole was only reported on as part of a wider 'bad' news story, with Lyle outlining that, particularly in the midst of such a difficult month for so many, journalists should be looking to elevate these good news stories and make them stand out amongst the bad. There is also time to discuss Lyle's failure to fully understand the physics behind his new whiteboard, and his propensity to say Macbeth in theatres!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a couple of news stories that are making waves either side of the Atlantic - namely, the phenomenon that is the latest series of The Traitors here in the UK, and Donald Trump's increasing momentum in the race to become the Republican candidate in the upcoming U.S. Presidential election. In an at times chaotic episode, during which Lyle manages to make up an entirely new UN position, Jacki discusses the success of the BBC's comms strategy around the latest series of The Traitors, and how despite it being a message that continues to divide opinion, the consistency Donald Trump is demonstrating when it comes to delivering this message may well be a key reason for his recent successes in the Republican primaries. Lyle analyses whether TV concepts like The Traitors and Love Island would have existed in the 20th century, and Jacki opens up on why her husband refuses to watch The Traitors! Whether you're a Faithful, a Traitor, or simply as baffled as Lyle and Jacki are by Trump's return, this one is not to be missed!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week on The Rest Is Alcohol, Jacki and Lyle are joined by friend and former guest of The Rest Is PR - the brilliant Ben Williams. Ben is the Founder & Managing Director of Kiln, a digital transformation agency, and he has previously held positions at Apple, InMobi and Channel 4! Ben is also 5 years sober, having stepped away from alcohol around the same time as he founded Kiln. In an open and incredibly informative episode, Ben opens up about his struggles with alcohol in the past, including how problems with alcohol have sadly led to friends and family members passing away. He discusses how his decision to become sober after years of experiencing a problematic relationship with alcohol occurred at a crucial time in his life, where he had a choice of which direction to head in. Ben talks to Jacki and Lyle about how beneficial the choice he made at that time has been for his life since. He also implores people to have the conversation and decide what is best for themselves, emphasising that he stills goes to the pub with his friends, many of whom still drink. Lyle, Jacki and Ben finish the episode on the message that it is important not to judge people for their choices either way, and how important it is to be kind to one another when it comes to the very complex topic of alcohol.TW: This podcast discusses issues surrounding the subject of alcoholism, mental health, and family bereavement. Listener discretion is advised.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.

This week on The Rest Is Alcohol, Jacki and Lyle are joined by the wonderful Bryony Purdue. Bryony is a cabaret performer, host, and producer, as well as being a professional singer and recording artist in her own right, with a new album on the way and having previously been a Jools Holland nominee for 'Best Up and Coming Artist' at the 2022 Boisdale Music Awards. Bryony has also recently been touring with the highly regarded Fleetwood Mac tribute band, Transatlantic Rumours, which is where the story of her Dry January begins in this fantastic first official episode of the podcast. Bryony discusses why she decided to embark on Dry January this year, opening up on the reasons she has stopped drinking alcohol in the past, as well as a recent ADHD diagnosis that she discovered can be linked back to a particular relationship with alcohol. Bryony also discusses the benefits this decision has had on her work, as she has become more sharp and focused during gigs as a result, before discussing with Jacki and Lyle the difficulties associated with Dry January and other breaks from alcohol when it comes to social situations. Jacki labels Bryony the 'Queen Of Soho', which it's hard to argue with, and Bryony discusses a brilliant book she has been reading called 'This Naked Mind' by the exceptional Annie Grace. A brilliant, open, and engaging first episode with a truly wonderful guest!'This Naked Mind - Control Alcohol, Find Freedom, Discover Happiness & Change Your Life' is available on Amazon: https://www.amazon.co.uk/THIS-NAKED-MIND-myth-busting-consumption/dp/0008293430For more on Transatlantic Rumours, head to: https://www.westhousemusic.com/transatlanticrumoursAnd for more on Bryony's cabaret production company, Crowd Pleaser Events, head to: https://www.crowdpleaserevents.com/homeArtwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestisalcohol.com Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the phenomenon that is evergreen content. By definition, evergreen content is Evergreen is search-optimised content that is continually relevant and remains fresh for consumers over a prolonged period of time. Examples of this type of content include to-do lists, DIY videos, tutorials, top 10s and other similar types of content, and often these digital publications can be built upon at different times of the year. Many businesses and organisations produce evergreen content for seasonal campaigns, ranging from Christmas tutorials to back-to-school checklists. Jacki analyses how important this type of content can be for businesses looking to make waves in their industry, and how it is important to be innovative when producing this content in order to stand out from the crowd. Lyle, appearing from Dimoso HQ for the first time in a long while, announces that the podcast has officially reached 5000 streams, and discusses how podcasts themselves can be an example of how evergreen content can be delivered to a target audience.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a subject that has gripped the nation as a result of a truly extraordinary drama series which aired on ITV earlier this month - Mr Bates vs The Post Office. Starring Toby Jones, Monica Dolan and Julie Hesmondhalgh among other, this exceptional dramatisation of the Horizon IT scandal, otherwise known as the British Post Office scandal, depicts one of the biggest miscarriages of justice ever witness in the United Kingdom. Hundreds of sub-postmasters were wrongly prosecuted for theft, false accounting or fraud as a result of the flawed Horizon accounting system, created by IT juggernaut Fujitsu. Incidentally, as is discussed in this episode of the podcast, this system is still in use today. Jacki and Lyle analyse the impact the ITV drama has had on the ongoing campaign for justice for the victims of this scandal, led by the inspirational Alan Bates. Jacki asks how it was only when this drama was broadcast that the government started to take notice, and why the Post Office didn't act when the crisis was first discovered. Lyle then discusses the involvement of Paula Vennells, former Post Office CEO who has recently handed back her CBE after a petition for her to do so garnered over a million signatures, and current Liberal Democrat leader Ed Davey, who was Minister for Postal Affairs in the coalition government and refused to meet with Alan Bates in 2010. Jacki and Lyle finish by discussing the lack of leadership within the Post Office and the effectiveness of the response to the outpouring of support from the British public in light of the excellent ITV drama.Head over to ITVx to watch the brilliant Mr Bates vs The Post Office: https://www.itv.com/watch/mr-bates-vs-the-post-office/10a0469/10a0469a0001Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Happy New Year from The Rest Is PR! This week, Jacki and Lyle share their predictions for the year ahead, including many a theory on the impact AI could have in 2024. Jacki discusses how important thought leadership and strong opinions within the C-suites of organisations will be over the coming months, while Lyle analyses the need for professionals at every level to embrace new technologies heading into the new year - mostly because we're likely to see them arrive every few weeks! The pair discuss Dimoso's plans for the coming year, and there is even time for more exclusive updates on Jacki and Lyle's brand new spin-off podcast - The Rest Is Alcohol, which is arriving very early in 2024!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Jacki Vause and Lyle Fulton are delighted to announce the launch of a brand new podcast - The Rest Is...Alcohol! Dimoso CEO Jacki and actor, musician and writer Lyle, the team behind The Rest Is...PR, will be presenting a spin-off podcast on the subject of alcohol, alcoholism, and people's relationships with drinking. The pair open up about their own experiences with alcohol throughout their lives, with Jacki having been completely teetotal for a number of years now and Lyle having changed his mindset when it comes to drinking after an incident last year. This brand new podcast will be an open and inclusive look at the landscape of alcohol across the world. Jacki and Lyle will welcome guests from all corners of the alcohol landscape, including people who have experienced alcoholism in their lives, those who are in the middle of recovery, as well as professionals from the alcohol industry, including breweries, charities, and everywhere in between!So join Jacki and Lyle as they embark on a journey of discovery into the world of alcohol. When it comes to podcasts on this vast of all subjects, they might just be the best of the rest. The rest? The Rest Is...Alcohol. Hosted on Acast. See acast.com/privacy for more information.

A very Merry Christmas to you all from the team at The Rest Is PR! As we head towards New Year's Eve and 2024, Jacki and Lyle take a look back at some of the highlights from the podcast in 2023! They begin by stating that it would be impossible to talk about all of the highlights, mostly because every episode has been absolutely fantastic. Lyle discusses how the Netflix Beckham documentary episode was a particular highlight for obvious reasons, and he also opens up on the importance of the episode on alcohol and how it may well have inspired another podcast hosted by the duo. Jacki takes us through some fantastic episodes with, such as having the brilliant Esther Stanhope on the pod, the wonderful Helen Neal whose episode encouraged Jacki to re-write some of her messaging and position literature, as well as some great recordings with the likes of Eric Kress, Charles Orton-Jones, Sophia Aubrey Drake - whose episode on diversity was another brilliant highlight - and Caroline Wheeler to name only a few! Jacki and Lyle finish the episode by teasing their next podcast project - The Rest Is Alcohol - which will be arriving in 2024. Needless to say, 2023 was an incredible year for the podcast, and 2024 looks set to be even bigger still!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the extraordinary interview Baroness Michelle Mone gave alongside her husband, Doug Barrowman, earlier this month on the BBC programme Sunday with Laura Kuenssberg. In a quite remarkable piece of television, Mone revealed that she had, in fact, lied to the press about how she and her family stood to profit to the tune of up to £60 million as a result of PPE contracts negotiated between her husband's company on the government at the height of the Covid-19 pandemic. Mone had herself recommended Barrowman's company to the government during a period of crisis for PPE provision during the pandemic, and as a member of the House of Lords it has been stated that profiting from this arrangement may well have presented ethical issues that are now being investigated. Barrowman's company is also under investigation due to the poor quality of the PPE provided as a result of the near £200 million contract. Jacki and Lyle discuss just how much this can be considered a PR fiasco, with particular reference to Mone's defence that she believed she had done nothing wrong, her repeated assertions that there was no case to answer, and the notion that she lied about the prospect of profiting from this crisis in order to protect her family. Jacki and Lyle demonstrate how passionate they are about this topic throughout, whilst also praising Kuenssberg for how she conducted the interview itself.Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

In the second episode of season 2, Jacki and Lyle are feeling festive! Well, they're certainly getting into the holiday spirit, and this week they discuss how PR professionals and agencies operate in the lead up to Christmas. Do they wind down or ramp up in the lead up to the big day? Jacki discusses the importance of providing 'evergreen' content for journalists over the festive period, and how acknowledging that they will be working hard over what is normally a designated holiday will make for a strong, empathetic relationship with them not just over Christmas but moving forward into the new year. Lyle discusses the importance of being specific in your preparations heading into the festive period as news and stories are now processed all over the world across a variety of different timezones, before Jacki opens up about when she first realised Christmas was destined to be her busiest period of time for the remainder of her career! There's also a teaser for next week's episode, where Lyle may finally reveal the identity of the host of his most recent gig!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Season 2 is here! The Rest Is...PR embarks on its second season this week, with Jacki and Lyle once again tackling some of the major issues of the day and analysing the PR elements of some of the big breaking news stories across the world. In the first episode of the new season, Jacki and Lyle discuss a topic which is becoming more and more prevalent by the day - media manipulation. Jacki discusses the recent controversy surrounding Omid Scobie's latest book, Endgame, where the Dutch release 'accidentally' named the two Royals allegedly at the centre of what Harry clarified as being 'unconscious bias' in his and Meghan's interview wit Oprah a couple of years ago. Jacki posits that this may well have been planted by Scobie's team in an effort to drum up publicity for a book whihch had lacked it upon release initially, in the latest example of media manipulation. Lyle brings up previous examples of media manipulation, including the famous 2001 notion by one government aide that September 12th would be a 'good day to bury bad news'. Lyle finishes the episode by encouraging the population to always be questioning what we hear from the so-called mainstream media, and Jacki discusses how the cycle of media moguls such as Rupert Murdoch may well be about to repeat itself. There's even time for Lyle to demonstrate the Swiss accent he had been using during his performances in Chichester!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss the incredible situation that has emerged between OpenAI and their former, and now future, CEO Sam Altman! Our hosts discuss the details of what led to Altman's exit from the AI giant. They then open up on the remarkable fallout that occurred thereafter which included a revolt by most of the OpenAI staff over Altman's dismissal, an extraordinary intervention by key OpenAI investor Microsoft which included a statement of condemnation and them employing Altman and his colleague, Greg Brockman, to head up an 'AI research team' within their own organisation, and the subsequent reinstatement of Altman and Brockman to the OpenAI board as part of a seismic reshuffle that has seen those who were responsible for ousting Altman leave OpenAI themselves! Jacki discusses the parallels that can be drawn between Altman's leadership of OpenAI and the leadership demonstrated by Unity's John Riccitiello before his 'retirement', before Lyle analyses why it is important that C-suites within businesses make moves in the near future to add a Chief PR Executive to their team to avoid crises such as the one experienced by OpenAI recently being mismanaged as they have done!Artwork by DimosoMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

Jacki and Lyle are joined this week by the brilliant Amanda Proscia. Amanda is the COO and Founder of Lightspeed Marketing & PR, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services and consumer electronics. Before starting Lightspeed in 2013, she worked in a variety of other agencies and businesses, including American Express, Burson-Marsteller, and Interbrand. Her incredible level of experience and expertise in the industry has, perhaps understandably, led to Amanda fielding thousands of questions about public relations throughout your career. Amanda is also the published author of PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image, a brilliantly entertaining and insightful look at exactly what PR is. In an incredibly informative episode, Amanda outlines why she decided to write the book, and why structuring it in a 'Dear Abby' style was crucial to making the book the book as educational and fun for professionals as possible. Amanda and Jacki both agree that often the problem for businesses is that they don't understand fully what PR is, while Lyle goes further and argues that by the time they know what it is, they're not altogether ready to engage with the PRs themselves! Amanda finishes the episode by telling you where you can access PR Confidential, including where you can get it for free on the Lightspeed PR website, before Lyle offers up his services for the audiobook which will be released early next year!For access to a free download of PR Confidential, and for more more about Lightspeed PR, head to: https://lightspeedpr.com/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the absolutely wonderful Laura West. Laura is the founder and one of the advisors at Agencywise, a platform where agency owners can meet, network with and learn from fellow professionals, whilst also getting access to experts from the likes of finance, law and the economy. She has over 20 years of experience in the PR and Marketing industry, with a particular focus on helping agency founders grow and scale their businesses. Laura is certified in Agile and Change Management, and has used these skills to assist her clients in the running of their agencies. She also runs several initiatives that support and connect agency founders, such as Collaboration Club and Mentor Me. In a wide-ranging and energetic episode, Laura and Jacki swap stories about parenting their teenage sons during the Covid lockdown, and Laura discusses how a frustration with continually explaining the perennial changes within the PR industry to her clients led to her returning from a career break in an advisory role instead of as an agency lead as she had done in the past! Lyle talks to Laura about the pride she has taken in establishing a close-knit community of agency founders through the creation of Agencywise, and how the creation of this platform was predominantly inspired by wanting to provide the help and support she wished she had herself when she was running her own agency. Lyle can then only listen on as Jacki and Laura plan the first of what will surely be many lunches over the coming months, if only to bond over their shared enthusiasm for leaving motivational notes in their sons' packed lunches!To learn more about Agencywise, head to: https://agency-wise.co.uk/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the absolutely brilliant Matthew Buxton! Matt is the CEO and Co-founder of Mystic Games, a brand new game studio created in July last year that specialises in creating unique and exciting multiplayer mysteries. He has previously been the Game Design Director at both Rovio and MAG Interactive, and was also the Ideation Lead at the latter. Matt is a director, public speaker and Web3 enthusiast as well as being a design expert, and with over 18 years experience in the industry. In a brilliant episode, Matt discusses his own career path so far, from his time at Jagex and as a Senior Game Designer at Candy Crush developer King, to moving to Rovio and creating Mystic Games. Matt also analyses the fallout of the Sam Bankman-Fried trial, and what it means for the cryptocurrency, Web 3, and blockchain spaces. Bankman-Fried, founder of cryptocurrency FTX and former 'poster boy of crypto', was found guilty on seven counts of wire fraud and money-laundering conspiracy last week, and now faces up to 110 years in prison. Yet the Guardian reported that, at the time of the verdict, Bitcoin was trading at its highest price in a year, with Matt confirming that there is now renewed confidence among crypto investors that any fraudulent activity will be punished accordingly. The episode finishes with Matt stating that the same rules should apply to some of the major banks worldwide, before Jacki and Lyle get an update on what's to come for Mystic Games heading into 2024!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are delighted to be joined once again by published author and Political Editor of The Sunday Times - Caroline Wheeler. Caroline returns to discuss the release of her new book, 'Death In The Blood', which tells the story of the NHS infected blood scandal through the eyes of the victims themselves, with references to government documents and court transcripts from the scandal. In a compelling episode, Caroline outlines the extraordinary extent of the scandal, and the story of how she came to report on it right at the beginning of her journalistic career. Caroline has continued to report on this story throughout her career, from her days as part of the team at the Sunday Mercury in Birmingham, right the way through to her work with The Times and The Sunday Times, where 'Death In The Blood' has been serialised recently. She opens up about how a phone call from Mick Mason, one of the victims of the scandal, was the beginning of a journey that has seen her investigate the stories of thousands of other victims of this disaster, many of whom have now sadly died as a result. Caroline also discusses the toll writing the book has taken on her personally, particularly in the face of backlash from certain sections of the community affected by the scandal, and how she felt compelled to turn the book launch, which Jacki attended, into more of a campaign rally to bring the scandal to the attention of a wider audience. The likes of Andy Burnham, Penny Mordaunt, and Diana Johnson have all thrown their support behind a campaign for justice and compensation for the victims, with Burnham himself writing that the book 'should rock Whitehall to its foundations'. 'Death In The Blood' was recently featured in Waterstones' 'The Best Books of 2023: Politics' blog. An extraordinary story, and one which Caroline articulates incredibly in this very important episode.'Death In The Blood' by Caroline Wheeler is available at all major book stores, including Waterstones and Amazon, and also as an audiobook via Audible.You can read 'The Best Books of 2023: Politics', the Waterstones blog which Caroline's book is featured in, here: https://www.waterstones.com/blog/the-best-books-of-2023-politicsArtwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss a topic that they have occasionally covered in passing in previous episodes, but never fully delved into. Namely - what makes a great leader? In a brilliant and wide-reaching discussion, Jacki offers some context on why this topic was chosen. She describes the drama that has unfolded around video game software development giant Unity Technologies, creator of cross-platform game engine Unity, and their now former CEO and President John Riccitiello. Jacki describes how Riccitiello demonstrated poor leadership by not communicating clearly Unity's move to implement 'Runtime', which would mean gamers and developers would be charged a fee to play games hosted by the platform. This move angered employees and consumers alike, and led to Riccitiello's resignation and, ultimately, his retirement from the industry earlier this month. Lyle opens up on some of the research he has been doing around leadership, including a list of mantras that people are recommended to follow in order to be considered a strong and effective leader. He also joins Jacki in using, as ever, a series of football figures as examples of great leadership, including the likes of Gareth Southgate, Sir Alex Ferguson, and Roberto De Zerbi of Jacki's beloved Brighton & Hove Albion! Lyle finishes by again inviting Richard Branson on to the podcast, in the hopes of having the British business magnate on the podcast very soon!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle digest one of the most watched documentaries of the year so far. You guessed - this week the podcast is talking about all things Beckham! The documentary, from filmmaker Fisher Stevens and available now on Netflix, saw a record-breaking 3.8 million viewers tune into it in its first week, and it has been performing similarly well ever since. Jacki and Lyle break down their key takeaways from the documentary, including Lyle's shock at Victoria Beckham's revelation that she told David she was pregnant the night before 'the kick' against Argentina in the 1998 World Cup. Jacki discusses the extent to which Beckham was hounded by the so-called 'redtops' in the British press in the immediate aftermath of that incident, whilst also looking at how the media has changed since that period, and whether or not the likes of Harry and Meghan could take a leaf out of Becks' book when it comes to how he dealt with the press in the late 90s and early 2000s. Finally, Jacki and Lyle discuss how the documentary can be considered yet another PR triumph by the Beckham team, with particular reference to how they handled the scandal of Becks' alleged affair with assistant Rebecca Loos in 2003.Head over to netflix.com to stream 'Beckham' now.Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

GB News is once again in the spotlight, this time due to the controversial events surrounding Laurence Fox and his comments about political commentator, Ava Evans. This week, Jacki and Lyle digest yet another week of controversy for the broadcaster - a week which saw Dan Wootton suspended from the channel and dismissed from the Daily Mail, Laurence Fox suspended and ultimately dismissed from GB News, and Calvin Robinson, another GB News presenter, dismissed for his defence of Fox's actions. Jacki praises GB News for their decisiveness in the immediate aftermath of the controversy, and Lyle once again reaffirms his opposition to some of the output of the channel. Lyle discusses Fox's recent arrest for conspiracy to damage ULEZ cameras, outlining that it had seemingly been a particularly tricky week for Fox all round! Jacki and Lyle also discuss the issue of free speech, and whether GB News have found a formula other broadcasters should follow, before Lyle and Jacki discuss how they might advise Wootton, who remains suspended with the door seemingly open for a GB News return.Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the wonderful Helen Neal. Helen is the founder and CEO of HN Communications, which is an award-winning specialist sustainability communications agency. A small consultancy with global reach, HN Communications work with some of the world's most well-known brands including Bosch and Asahi, as well as NGOs such as The Climate Group, leading the way on the road to net-zero. Helen is also the founder of Leaders LIVE - a virtual thought-leadership hub, exploring the future of business, innovation and technology through conversation with business, academia and political leaders, which was recently recognised as an Emerging Brand Of The Year Finalist by the PRCA. On top of all of this, Helen has worked as a Government Researcher, before working as a Government Affairs Manager for Virgin and later Nissan, and she has also recently appeared on fellow podcasts - the PR360 Podcast and The Purpose Effect! In a brilliant episode, Helen discusses her career so far, how she came to found HN Communications, and the importance of businesses committing to clear and effective sustainability practices moving forward. She opens up on HN Communications becoming part of the B Corp Climate Collective, before Jacki discusses her plans to make her own business more sustainable moving forward. Lyle, as ever, finds a way to bring football into the conversation, and the team also discuss with Helen the ramifications of Rishi Sunak's recent dramatic climate policy U-turn.For more on the brilliant work Helen and her team are getting up to, head to: https://www.hncomms.co.uk/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle delve into yet another scandal which has rocked the media and broadcasting world. In recent weeks, comedian, TV presenter, movie star and self-professed wellness influencer Russell Brand has been accused of sexual assault. Four women allege that Brand assaulted them between 2006 and 2013, a period where he was considered to be at the height of his fame. This was while he was a presenter for Channel 4's spin-off Big Brother programme, Big Brother's Big Mouth, produced by Endemol, before landing a prime slot as host of a BBC Radio 2 show alongside Jonathan Ross, and later appearing in several Hollywood films. These four women spoke to journalists from the Sunday Times, the Times and Channel 4's Dispatches programme, who were working jointly on the investigation. Journalists working for these outlets also spoke to people who worked alongside Brand during his media career and who detailed their experiences of his attitudes towards women more generally. In this episode, Jacki and Lyle look at this situation from a slightly different angle. They focus on the due diligence businesses undertake before hiring their employees, and what more could have been done by these major broadcasters and film studios in terms of their own due diligence before hiring Brand. Jacki discusses her own experiences in this area, as well as the difficulty when it comes to adequate reference checks, and Lyle asks whether some businesses may now look to undertake retrospective due diligence in an effort to be as squeaky clean as possible moving forward.You can watch Channel 4's Dispatches programme - Russell Brand: In Plain Sight - here: https://www.channel4.com/programmes/russell-brand-in-plain-sight-dispatchesArtwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the fantastic Hannah O'Donoghue-Hobbs. Hannah is a freelance Social Media Manager & Trainer, with experience in helping businesses put their best foot forward online. She has previously been the Social Media Coordinator at Cosatto, working to create and implement their social media strategy across the UK, Ireland, Spain and Germany, and prior to that she was a Digital Marketing Executive at the Fuller Research Group. She has also held roles at Manchester-based organisation Research Opinions, Access SUMMIT and The Co-operative Banking Group, and started her professional life as a care worker before moving into the world of social media and digital advertising. Hannah talks to Jacki and Lyle about her career so far, including how furlough during the pandemic had the unusual effect of spurring her to start her on to go freelance, including offering social media consultancy to local businesses. This led to her founding 'Hannah Is Social' (a name she isn't a massive fan of any more, but that we love!) Jacki praises Hannah for her ability to juggle her freelance career with being a full-time mum, and Hannah opens up about her appearance on GB News, where she discussed accountability online and Elon Musk's offer to cover legal fees for anyone sacked as a result of their activity on the platform 'X'. There is also an excellent story regarding Hannah not knowing she was in fact about to go on GB News! Lyle reveals his embarrassing obsession with rug-cleaning videos on Instagram, before professing that he feels like having a go at being an influencer himself!For more on the excellent work Hannah has been getting up to, head over to https://hannahissocial.co.uk/Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the absolutely incredible Chloe Davies. As Lyle's introduction to Chloe in the episode suggests, she really has had an incredible career so far. She is a global inclusion and belonging consultant, a chef, and an entrepreneur, as well as being an incredibly committed campaigner for inclusion and equality across all spaces. Chloe is also a member of Badassery, a private global community that empowers unconventional thought leaders to push boundaries, magnify their influence and spread their life's passion, and the WACL (Women in Advertising & Communications Leadership). In September 2021, she took on a first of its kind role in becoming the Head of Social Impact for Lucky Generals. On top of all of this, she's an Ambassador for Mental Health First Aid (MHFA), a Director of the London LGBTQ+ Community Centre Project, and the founder of ‘It Takes A Village', a collective for Black women in advertising, media & marketing. A Campaign 2023 40over40 honouree, a 2023 BBDA finalist, and one of LinkedIn's Top Voices in 2022, it goes without saying that Jacki and Lyle were in great company this week! In a wide-ranging and important episode, Chloe discusses how she went from working at Tower Records in Piccadilly Circus, to following in her parents' footsteps in moving into the fashion industry, becoming the youngest ever trainee manager at Peter Jones, aged just 17. She talks to Jacki and Lyle about what inclusion and belonging means to her, including how her work with Lucky Generals on ad campaigns with Amazon and Virgin Atlantic made her feel like everything she had worked on up to that point finally made sense. Lyle asks her how important the 'belonging' aspect of her work is, with Chloe emphasising it's importance by outlining the work she has done in establishing uniform practices at 9 airlines and counting that allow employees to feel comfortable and seen in the workplace, before Jacki and Chloe agree that, without putting a steak in the ground, it's impossible to see just how far the needle has really moved in terms of diversity and inclusion. There really is so much to love about this absolutely incredible episode, which includes how Chloe was able to secure an Adele exclusive for one of her ad campaigns, cameos from her 7-year-old son Miles and Jacki's dog Ludo, and Lyle often watching on awestruck at everything that he's hearing!For more on Chloe's work with It Takes A Village after leaving Lucky Generals, head here: https://www.campaignlive.co.uk/article/lucky-generals-head-social-impact-chloe-davies-exits/1826325Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are back and discussing an industry that has dominated the global news agenda for all the wrong reasons over the last 3 weeks. That's right, it's time to talk about THAT moment after the Women's World Cup Final, and the behaviour of the now suspended President of the Spanish FA - Luis Rubiales. In the first recording after her incredible wedding day, Jacki discusses how football clubs and international organisations alike have consistently failed to set adequate parameters for their employees, meaning however common-sensical the choices are, situations such as the Women's World Cup Final continue to occur. As the episode moves on, attention turns to Mason Greenwood, and the fallout from some very poor crisis communications by Manchester United, one of the biggest football clubs on the planet, and our very own Lyle Fulton's beloved football side. Lyle discusses how, despite conducting an internal investigation that seemed to last an eternity, Manchester United's messaging continues to be very muddy indeed, while Jacki analyses what exactly Greenwood being found 'not guilty' means for his future career. Recently sacked Spain Women's coach Jorge Vilda, popular sports publication The Athletic, and even Roy Keane all get a mention in our duo's first episode since Jacki's wedding - it's good to be back!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, our dynamic The Rest Is PR duo tackle a story that dominated headlines in the United Kingdom towards the end of July, and has continued to spark debate as it has rumbled on. You guessed it - Lyle and Jacki get stuck into Nigel Farage vs. Coutts Bank! In an episode that takes one or two surprising turns, Lyle opens up with an admission that while he is by no means Farage's biggest fan, either in terms of his politics or his occasionally incendiary personality, the action taken by Coutts to close his account on political grounds has to be deemed unjust and unfair. Jacki poses the interesting question - what exactly are values of a bank, and how many people have ever actually asked their bank what these should be? Lyle analyses the affect this crisis has had on NatWest, where Coutts forms part of its wealth management division. He discusses how a conversation between NatWest's Group CEO Dame Alison Rose and BBC journalist Simon Jack resulted in the BBC reporting the reasoning behind the account closure was liquidity related and not political values motivated, and how the mishandling of this crisis ultimately led to Rose's resignation and a significant knock to NatWest's share price. Peter Flavel, Coutts CEO, was another casualty of a poor crisis communications strategy, which is analysed in depth by Jacki in a wide-ranging episode!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle discuss something which, as Lyle mentions very early on, the duo have flirted with discussing for some time now. Namely - the broadcasting enigma that is GB News, and the rise of new, somewhat provocative broadcasting platforms. In an incredibly interesting episode, Jacki discusses how, for all the controversy surrounding it, GB News is a station that she has admiration for due to their success in getting their messaging and branding absolutely spot on. Lyle analyses how the likes of GB News, Talk TV, and LBC on the radio have been able to attract the big names they have over the last few years - including the likes of Eamonn Holmes, Nigel Farage, Andrew Neil and more - citing a possible desire to leave the heavy moderation and increasing fragility of the likes of the BBC and ITV. Lyle emphasises a number of times that this is not a political podcast (despite the political nature of some of the topics covered!) before both Jacki and Lyle pitch themselves for possible cameos on any of the above TV and radio stations!Artwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.

This week, Jacki and Lyle are joined by the wonderful Camilla Purkis-White, who happens to be the latest member of the exceptional Dimoso team to appear on the podcast! Camilla is the Metaverse Marketing & Gaming Partnerships Director at Dimoso, and she is also a Digital, Content & Social Marketing Director in her own right. She has previously worked for the likes of Dove, COTY Beauty, McDonald's and many more of the world's most iconic brands, and she has previously been a guest lecturer at the University of Greenwich. Camilla is also the host of the Web3 for Good Podcast, and as such she imparted some fine podcast wisdom on our illustrious hosts during this episode! Camilla also offers an excellent description of what Web3 and Blockchain actually are, with reference to the term 'Web3' being coined by Ethereum co-founder Gavin Wood in 2014. Camilla discusses the importance of embracing new technologies such as Web3, Blockchain and the Metaverse, or risk being left behind in the industry, and Jacki and Lyle ask what these new technologies mean for the world of PR & Communications. Finally, Lyle extends the offer of advertising space on the podcast for any major brands who might be looking, and Jacki comes up with an exceptional idea for some innovative McDonald's Happy Meal offerings! The Web3 For Good Podcast is available on Apple Podcasts: https://podcasts.apple.com/gb/podcast/web3-for-good/id1639301039And on Audible: https://www.audible.co.uk/pd/Web3-For-Good-Podcast/B0B94BC2DJArtwork by Daff KjellströmMusic by Lyle FultonGet in touch via lyle@dimoso.com or info@dimoso.comMore information at www.dimoso.com and www.therestispr.comFollow us on Twitter - @TheRestIsPR Hosted on Acast. See acast.com/privacy for more information.