Podcasts about phygital

Sara Richter, CMO at SAP Emarsys, takes us through some current day retail and shopping trends that are redefining the modern buyer-seller marketplace.Key topics covered: Retail shopping trends and the need for personalization The future of Phygital shopping cycles Growing impact of GenAI on retail and sales

Manish Agarwal, CEO & Founder, FINQYThe BFSI sector is evolving rapidly, with AI-driven hyper-personalisation, ‘phygital' customer experiences, and the rise of super apps reshaping financial services. As digital ecosystems expand, financial product consumption in India is seeing a significant shift. Manish Aggarwal, CEO & Founder of FINQY, speaks to Gloria Methri of IBS Intelligence about these emerging trends and what the future holds for the industry. 

FinTech is transforming the economy at every level. India's financial ecosystem is at an inflection point, where technology isn't just enabling transactions but engineering entirely new economic structures. In this episode of the #ZeroToInfinity podcast, Avnish Bajaj, Pranay Desai, and Vikram Vaidyanathan bring the sharpest insights to the table, revealing the forces shaping FinTech's next decade. The businesses that will define the next decade are not where everyone is looking right now. This conversation reveals the contrarian bets, the high-stakes risks, and the market forces shaping the biggest opportunities ahead. If FinTech is the future, who's building it right? 00:00: Coming up 01:50: The Compounding of Value in Financial Services 02:42: The Opportunity Sets in FinTech 04:55: Vital Viewing: How to go Phygital for Growth 05:45: Is FinTech Phygital or Digital 08:30: What are the New Opportunities in FinTech for the 1%? 09:38: The Tight Credit at the right time can have a Multiplier Effect on the Economy 11:27: Opportunities for the Next 10% in FinTech 12:00: Will How India Saves Money Change with Tech? 13:20: The Future of FinTech is Infinite ROE Businesses 13:47: Untapped potential across Credit, Insurance, and Wealth Products Follow us on:  Website: www.z47.com/ LinkedIn: www.linkedin.com/company/z47-vc/ Twitter: https://x.com/z47_vc Instagram: z47.vc

Podcast: ICS Cyber Talks PodcastEpisode: Part-3 IoT Meetup 050125: Nachshon Pincu SVP @NIAtech cyber security on -“Phygital” the future of IoTPub date: 2025-01-24Get Podcast Transcript →powered by Listen411 - fast audio-to-text and summarizationנחשון פינקו מדבר על "פיגיטל", העתיד של מיזוג פיזי עם דיגיטל. אילו גורמים מובילים תעשיות וספקים בכיוון זה היכן ומתי היא תפגוש מומחי סייבר ותפעול רמה טכנית - 100 (קלה) Nachshon Pincu talks about The future of blending physical with digital. What factors lead industries and vendors in this direction? Where and when will it meet cyber and operational experts? Technical Level - 100  The podcast and artwork embedded on this page are from Nachshon Pincu, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

נחשון פינקו מדבר על "פיגיטל", העתיד של מיזוג פיזי עם דיגיטל. אילו גורמים מובילים תעשיות וספקים בכיוון זה היכן ומתי היא תפגוש מומחי סייבר ותפעול רמה טכנית - 100 (קלה) Nachshon Pincu talks about The future of blending physical with digital. What factors lead industries and vendors in this direction? Where and when will it meet cyber and operational experts? Technical Level - 100  

FORUM RISORSE UMANE 2024 | Phygital Talk| Smart Working |"DOV'È FINITO IL LAVORO? UN BILANCIO CRITICO SULLO SMART WORKING A QUATTRO ANNI DAL COVID".Conduce: Davide Boffi, Partner, Head of Employment and Labor Practice, Italy and Europe / Dentons.Intervengono:Federica Dal Toso, Europe Epilepsy Strategic Operation Talent Partner and Country Italy HR Director / UCB Pharma.Luciana De Laurentiis, Head of Corporate Culture & Inclusion / Fastweb.Lorenzo Lombardi D'Aquino, Chief Human Resources & Organization Officer / Unidata.Veronica Tonnicodi, HR Manager / AIM Group International.Lucio Tubaro, Vice President Human Resources Italy and Group HR Assignments / BTicino.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Talk| Talent Scarcity & Employer Branding |"LA CRISI DEL TALENTO: LE ASPETTATIVE DEI CANDIDATI E LE ODIERNE STRATEGIE DI ATTRACTION".Conduce: Mariano Corso, Professore di Leadership & Innovation / Politecnico di Milano.Intervengono:Nicola Argenziano, Human  Director South-East Europe / Berner.Marco Franceschetti, HR Director / Gruppo Helvetia Italia.Luca Grazioli, Dirigente Settore Risorse Umane / Autostrada del Brennero.Federica Modugno, Human Resources Manager Italy & Spain / Infineum.Federico Zanella, Chief People Officer / QSRP.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Consecution Group"IL FLEET MANAGEMENT COME ALLEATO STRATEGICO PER LE RISORSE UMANE".La gestione delle flotte aziendali rappresenta una risorsa strategica per l'ufficio risorse umane. L'implementazione di soluzioni di outsourcing nel fleet management può rispondere efficacemente alle esigenze di vari ruoli professionali all'interno dell'azienda.Grazie all'esperienza nel settore, l'automazione dei processi di gestione del parco auto consente di ridurre tempi e costi, promuovendo la sostenibilità. Servizi specifici, come la gestione delle contravvenzioni e dei conducenti, semplificano le attività quotidiane delle risorse umane, migliorando l'ambiente di lavoro per i dipendenti e ottimizzando il controllo della flotta aziendale.Il Keynote Speech è a cura di Antonia Baruffi, Client Advisor Leader / Consecution Group.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Game2Value"BENESSERE IN GIOCO: MISURARE IL BENESSERE ORGANIZZATIVO CON UN VIDEOGAME".In ogni organizzazione, l'analisi del benessere organizzativo rappresenta un momento cruciale e delicato, una sorta di "guardarsi allo specchio" che può rivelare verità scomode da dover gestire. Inoltre, spesso, questo processo è percepito come invasivo, lungo e noioso, creando aspettative e resistenze. I metodi tradizionali, come i questionari, sono facilmente manipolabili e offrono risposte standardizzate, mancando di feedback immediato e personalizzato. Il gioco facilita la comunicazione e la creatività, creando un ambiente collaborativo e piacevole. Questo non solo contribuisce a un clima aziendale più armonioso e produttivo, ma rende anche l'esperienza lavorativa più coinvolgente e appagante.Durante lo speech è possibile scoprire come il gioco possa diventare un alleato strategico nei processi HR, rompendo il ghiaccio e trasformando la gestione delle risorse umane in un'esperienza innovativa e produttiva.Il Keynote Speech è a cura di Gianmarco Pinto, CEO & Founder di Game2Value.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Talk in collaborazione con Remote| Talent Management & Internazionalizzazione |"ALLA RICERCA DELL'ECCELLENZA: COME AIUTARE LE AZIENDE CON L'INTERNAZIONALIZZAZIONE E LA GESTIONE DEI TALENTI A LIVELLO GLOBALE".Durante il panel esploreremo come supportare le aziende italiane nel percorso di internazionalizzazione e gestione dei talenti globali, discutendo le opportunità ma anche le sfide di tale strategia. Ci concentreremo sulle principali challenges: normative locali, attrazione di talenti internazionali, bilanciamento di costi e flessibilità ma anche gestione della diversità e multiculturalità.Conduce: Francesco Cardi, VP Operations / Remote.Intervengono:Valentina Casadio Montanari, Group Head of Learning & Development / Dedalus.Vincenzo Cianfriglia, HR Transformation Expert / Horsa.Davide Dattoli, Co-Founder and Executive Chairman / Talent Garden.Annamaria Scirè, Global HR Manager / Moviri.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Qualtrics"SOSTENIBILITÀ E BENESSERE: SE NON LI PRENDETE SUL SERIO LO FARANNO I VOSTRI DIPENDENTI".Il benessere dei dipendenti e la sostenibilità non sono più parole d'ordine, ma imperativi aziendali che distinguono i leader dai follower.Qualtrics svela i dati globali sulle tendenze EX che mettono in luce un cambiamento radicale: le aziende che trattano il benessere e la sostenibilità come valori centrali, anziché come vantaggi aggiuntivi, ottengono i più alti livelli di engagement e fiducia.Conduce: Giovanni Sacchitelli, Partner & Relations Design Officer / For Human Relations.Interviene: Omar Hammoud, Account Director / Qualtrics.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Gruppo Centro Paghe"L'AI INTEGRATA NEI GESTIONALI HR: LA CHIAVE PER ATTRARRE E TRATTENERE TALENTI IN UN MONDO COMPETITIVO".In un contesto aziendale sempre più competitivo, trattenere e attrarre i migliori talenti è diventato cruciale per il successo di qualsiasi organizzazione.I nuovi gestionali HR potenziati dall'intelligenza artificiale offrono soluzioni innovative per ottimizzare questi processi. Grazie a strumenti avanzati di analisi dei dati, automazione e personalizzazione, l'AI consente di identificare i candidati ideali con maggiore precisione e velocità, migliorando al contempo l'esperienza dei dipendenti.Questo speech esplorerà come l'integrazione dell'AI nei software gestionali HR non solo ottimizzi l'efficienza operativa, ma contribuisca anche a creare ambienti di lavoro più attrattivi e inclusivi, favorendo la crescita e la fidelizzazione dei talenti.Keynote Speech a cura di Valentina Teofoli, Direttore Marketing, Formazione e Recruiting in Gruppo Centro Paghe.Interviene: Paolo Giacometti, Amministratore Delegato di Welfarebit.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Kekyjob"L'EDUCAZIONE DIGITALE DEGLI ADULTI FUNZIONALE ALL'EDUCAZIONE DEI BAMBINI".L'avvento rapido del web ha creato un profondo divario generazionale che lascia molti adulti impreparati.Per ristabilire un dialogo efficace con i più giovani, è essenziale che gli adulti siano consapevoli e formati. Le aziende, come luoghi di crescita e apprendimento, possono svolgere un ruolo chiave inserendo l'educazione digitale nei loro programmi formativi, sensibilizzando e responsabilizzando gli adulti.La formazione crea una cultura condivisa, un bene sociale per la comunità.Il Keynote Speech è a cura di Francesco Margreth, CEO & Founder di Kekyjob.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Interview in collaborazione con WeHunt"RISORSE UMANE: L'IMPORTANZA DI INNOVAZIONE E INGAGGIO - IL RACCONTO DI WEHUNT".Come sta cambiando il mondo HR con l'innovazione?Assistiamo alla trasformazione dei processi di recruiting e gestione del talento, oltre a quelli di ingaggio e retention.In questo intervento, WeHunt condividerà l'approccio che utilizza in queste fasi, evidenziando l'importanza dell'innovazione e dell'attenzione alle persone, ai loro valori e alle loro aspettative.Obiettivo?Migliorare l'esperienza dei candidati e aumentare l'efficacia del recruiting!Attraverso tool proprietari e metodologie di selezione data-driven, WeHunt proverà a esplorare come l'adozione di nuove soluzioni possa rivoluzionare il modo in cui le aziende individuano, coinvolgono e valorizzano i talenti, puntando a un forte vantaggio competitivo nell'era della trasformazione digitale.Conduce: Giovanni Sacchitelli, Partner & Relations Design Officer / For Human Relations.Intervengono:Mirko Fabiani, Group HR Director & Coach / SYS-DAT Group.Francesco Impellizzeri, Senior Director e Board Member / WeHunt.Giuliana Micali, Executive Manager, Information Technology / WeHunt.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Talk in collaborazione Welliba| Wellbeing & People Analytics |"PEOPLE ANALYTICS PER SOSTENERE IL BENESSERE DI PERSONE E AZIENDA".

FORUM RISORSE UMANE 2024 | Phygital Talk in collaborazione con Wellhub| Wellbeing & Business Growth |"IL BENESSERE COME STRATEGIA AZIENDALE: INVESTIRE NELLE PERSONE PER CRESCERE".Nel contesto competitivo odierno, il benessere dei dipendenti non è più un costo, ma una strategia fondamentale per la crescita aziendale.Questo panel esplorerà come le aziende che investono nel benessere dei propri dipendenti attraverso soluzioni integrate come quelle offerte da Wellhub possono ottenere un ritorno significativo in termini di produttività, fedeltà e riduzione dei costi di gestione delle risorse umane e sanitari.Gli ospiti del panel discuteranno casi di successo e strategie pratiche per trasformare il benessere in un vantaggio competitivo.Conduce: Claudia Cipolla, Head of Italy / Wellhub.Intervengono:Elena Anfosso, Regional HR Director Europe & Americas / BAT British American Tobacco.Margherita Antonicelli, HR Manager / ICIM Group.Alessandro Bruscia, Direttore Risorse Umane e Organizzazione / Saipem.Manuela Crisafulli, EMEA HRBP & HR Director / Alcatel-Lucent Enterprise.Giulio Natali, Group Chief HR & Organization Officer / Fater.Selene Santacaterina, People & Organization Director / Amadori.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Storyfactory"STORIE CHE ATTRAGGONO: IL POTERE DELLA NARRAZIONE PER L'EMPLOYER BRANDING".Qual è la tua storia?Cosa diventa insieme alla mia?Chiedono a gran voce i pubblici della talent attraction ed è la domanda a cui tutte le organizzazioni, oggi, sono chiamate a rispondere in modo chiaro, sintetico e coerente.In questo talk si affronta l'importanza per le aziende di avere un proprio racconto su cui fondare una relazione autentica con le persone e costruire un posizionamento distintivo nel mondo dinamico e competitivo dell'employer branding.In questa sfida narrativa, il ruolo di HR è sempre più strategico perché tocca dimensioni chiave quali la reputazione, la capacità di innovare e concretizzare la visione di business partendo dalla variante chiave: le persone e le loro storie, quelle già scritte e quelle ancora da scrivere.Conduce: Viola Giacometti, People & Employer Branding Director / Storyfactory.Intervengono:Simone Lazzari, HR Director / BDO Italia.Selene Santacaterina, People & Organization Director / Amadori.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Reverse"CONOSCO DAVVERO I MIEI POTENZIALI CANDIDATI? COME I DATI POSSONO PORTARE UN REALE (E CONCRETO) SUPPORTO ALL'HR SU ATTRACTION, RETENTION ED EMPLOYER BRANDING".Dati e Risorse Umane: mondi tutt'altro che lontani che dovranno integrarsi sempre di più.Come utilizzare i dati per sostantivare la direzione della strategia HR, non solo per comprendere i nostri potenziali candidati ma anche per diversificare le azioni interne nei confronti dei dipendenti?In questo speech ci confronteremo sulle strategie concrete di utilizzo dei dati, con l'obiettivo di migliorare attraction, employer branding e retention, prendendo in considerazione la doppia prospettiva legata a società di consulenza ed azienda finale.Conduce: Valeria De Divitiis, Industry Leader / Reverse.Interviene: Benedetta Parziale, Human Resources Responsible and Associate Manager / Prometeia.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con CVing"COME CREARE UNA CAMPAGNA DI TALENT ATTRACTION EFFICACE (ANCHE) CON L'AI. PER PMI E ENTERPRISE".Attrarre i migliori talenti oggi richiede una strategia accurata, che unisca visibilità, canali complementari e non convenzionali, una comunicazione mirata, e soprattutto l'utilizzo dell'AI per potenziare ogni fase del processo.Ripetiamolo: visibilità, comunicazione, AI per lo screening e l'Employer Branding, e analisi dati sono i componenti fondamentali di un processo competitivo.Nel contesto attuale, curare ciascuna di queste attività è essenziale per costruire una campagna efficace e mirata. CVing, grazie all'esperienza nella gestione di migliaia di annunci mensili e al vantaggio di una visione globale dei dati, agisce come un vero e proprio osservatorio del mercato.Durante questo intervento, vedremo gli step specifici per creare campagne su misura, esploreremo alcune casistiche di successo di enterprises in vari settori, e mostreremo come l'AI possa aiutare le PMI a recuperare competitività, rendendo l'attrazione di talenti accessibile ed efficace per tutti.Il Keynote Speech è a cura di Alessandro Loggi, CEO e Fondatore / CVing.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Skillvue"PROCESSI DI SELEZIONE SKILLS-BASED PIÙ RAPIDI ED EFFICACI: COME MIGLIORARE L'ITER SELETTIVO GRAZIE ALL'UTILIZZO DELLE NUOVE TECNOLOGIE".Per rimanere competitive nel mercato del lavoro, attrarre talenti e non farsi sfuggire candidati ad alto potenziale, le aziende hanno la necessità di attivare processi di selezione sempre più rapidi e al tempo stesso efficaci.A tal fine è indispensabile avere il supporto di strumenti tecnologici che permettano di valutare un ampio numero di candidati e al contempo di effettuare una valutazione approfondita di ciascuno di loro, concentrandosi sempre di più sulle soft skill e sulle reali potenzialità delle persone, elementi che non sono visibili e analizzabili da un CV.Un esempio concreto di successo in questo senso è il Progetto Giovani di Credem, realizzato con il supporto della tecnologia di Skillvue.Conduce: Nicolò Mazzocchi, CEO & Co-founder / Skillvue.Intervengono:Giuliana Barigazzi, HR Recruiter / Credem Banca.Daniele Candiani, HR Recruiter / Credem Banca.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con TH-HABITAT"L'INTELLIGENZA ARTIFICIALE NELLE RISORSE UMANE: OLTRE LA PRODUTTIVITÀ E LA VALUTAZIONE".Immaginiamo un futuro in cui l'Intelligenza Artificiale non sia solo un mezzo per automatizzare processi, ma un partner strategico nella creazione di valore a lungo termine.L'IA ha il potenziale per sviluppare strategie integrate di Learning e Development, riducendo l'uso di molteplici software e migliorando l'efficienza. Possiamo creare sistemi che supportino la crescita personale e professionale di ogni dipendente in maniera coinvolgente, contribuendo a creare un ambiente di lavoro dove tutti possano prosperare.È tempo di andare oltre la semplice produttività e valutazione, e iniziare a pensare all'Intelligenza Artificiale come a un catalizzatore per la crescita e l'apprendimento continuo.Una soluzione innovativa che ci aiuti a costruire una cultura aziendale inclusiva, innovativa e resiliente.Il Keynote Speech è a cura di Carla Benedetti, Founder CEO di TH-HABITAT.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Aubay"HAL: DALL'ODISSEA DIGITALE AL BENESSERE UMANO - LA GESTIONE HR CON AI CENTRICA SULLE PERSONE".Le aziende di oggi sono nel bel mezzo di un'odissea, ma questa volta non nello spazio, ma nel vasto universo digitale, fluttuando tra infiniti dati. Trovare la rotta giusta è un'impresa molto complicata.Ma cosa accadrebbe se esistesse un'intelligenza artificiale che fosse la nostra stella guida, capace di rivelare ciò che conta davvero e valorizzando ogni singola persona?La stella guida è HAL, una piattaforma con AI che cambia il paradigma della gestione HR, un copilota visionario che seleziona, forma, valuta e predice verso un futuro in cui tecnologia e umanità si fondono in armonia.Il Keynote Speech è a cura di Paola Troccia, HR Manager / Aubay.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Talk in collaborazione con GoodHabitz| HR & Leadership |"GOODLEADERS: IL FUTURO DELLO SVILUPPO DELLA LEADERSHIP".Per il 60% dei responsabili delle risorse umane, lo sviluppo della leadership emerge come una priorità all'interno della strategia per migliorare il futuro del lavoro, ma la creazione di piani L&D per i leader pone sfide continue: dalle esigenze del middle management alla salute mentale, fino allo sviluppo di nuovi leader per le Generazioni Y e Z.In questo intervento, riceverai consigli ed esempi di strategie per sviluppare leader migliori.Conduce: Paolo Carnovale, Country Director Italia / GoodHabitz.Intervengono:Giovanni Di Muoio, HR Evangelist, Esperto di Narrazione d'Impresa.Graziano Marcuccio, Chief HR Officer / Industrie De Nora.Sara Pallavicini Guerra, Human Resources Business Partner / Fedrigoni.Sara Sasso, Head of HR / Quanta System.Pietro Scrimieri, Human Resources and Organization Director / Acquedotto Pugliese.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Talk in collaborazione con Talent.com| IA & Recruting |"L'IMPATTO DELL'IA SUL RECLUTAMENTO".In questo Talk Show sono stati esplorati gli effetti trasformativi dell'IA sull'industria del reclutamento.I principali argomenti trattati includono l'accelerazione del lavoro a distanza a causa della pandemia, l'avvento dell'IA generativa (GenAI) e le aspettative mutevoli dei candidati "post-millennials".La discussione evidenzia i miglioramenti della produttività apportati dall'IA, automatizzando le attività di routine: come l'IA influenzerà ogni fase del ciclo di vita del reclutamento e come una collaborazione più approfondita tra le parti coinvolte garantirà che la potenza dell'IA venga adeguatamente sfruttata nel processo di reclutamento.Conducono:Sergio Acanfora, Head of Sales and Business Development Italy / Talent.comMatteo Avanzini, Sr. Director of Sales, Enterprise and Staffing / Talent.comIntervengono:Luca Aldrovandi, IT & Digital Innovation Recruitment Manager / Generali Italia.Michelangelo Ceresani, VP of Human Resources & Organization / Capgemini Italia.Sara Chiaravalli Bassani, Head of People Experience / MioDottore.Marilena Dalla Patti, HR Director Italy / Kuehne+Nagel.Emanuela Maria Zumaglini, HRBP Coordinator, Manager Direttiva HR / Gruppo Tempocasa.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Speech in collaborazione con Fragomen"L'IMMIGRAZIONE A PORTATA DI MANO".La mobilità globale è ormai un fattore cruciale per il successo delle imprese nell'economia odierna, sempre più interconnessa e competitiva. Tuttavia, navigare tra le complesse normative e procedure amministrative in tema di immigrazione rappresenta spesso una sfida per le aziende in Italia e all'estero.In questo intervento, vengono presentati i vantaggi di un approccio digitale e innovativo alla gestione dei processi di immigrazione. Sono illustrati i recenti miglioramenti del sistema in Italia, condividendo le best practice e suggerendo strategie per ottimizzare l'efficienza.L'obiettivo è facilitare l'inserimento di talenti qualificati da tutto il mondo, migliorando così le capacità competitive delle aziende.Intervengono:Luigi Grecola, Manager / Fragomen.Elena Pasini, Assistant Manager / Fragomen.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

FORUM RISORSE UMANE 2024 | Phygital Interview in collaborazione con Monster"TALENT ATTRACTION E STRATEGIE DI DIGITAL MARKETING: IL VALORE AGGIUNTO DELLA JOB BOARD OGGI".Conduce: Eleonora Allegra Mazzoli, Marketplace Manager / Monster Italia.Intervengono:Graziano Benedetto, Key Account Manager / Monster Italia.Daniele Randazzo, COO e Consulente Legale / Relizont.Per collaborare come Speaker e Partner agli eventi di Comunicazione Italiana: marketing@comunicazioneitaliana.it

Grazie alla multidisciplinarietà e all'ampia gamma di competenze e partnership, il Rome Technopole si occupa di implementare la catena del valore relativa al processo di progettazione, certificazione e applicazione dei sistemi medici lo raccontano la professoressa Loredana Di Lucchio e la dottoressa Angela Giambattista. Un podcast di Matteo Cavezzali e Gianni Gozzoli, prodotto da Emanuela Favata e con la direzione scientifica di Marta Perrotta.

Qual é o maior desafio do mercado ao integrar os canais on e off de forma fluida? Neste Enzimas, Carolina Fernandes, CEO da Cubo Comunicação, faz uma reflexão importante sobre o papel da colaboração entre times para o sucesso da estratégia phygital. Ficou curioso? Então, dê o play! Quer conversar com Os Agilistas? É só mandar sua dúvida/sugestão na nossa página do Linkedin ou pelo e-mail osagilistas@dtidigital.com.br que nós responderemos em um de nossos conteúdos! Nos acompanhe pelas redes sociais e assine a nossa newsletter que chega todo mês com os assuntos quentes do agilismo através do site.See omnystudio.com/listener for privacy information.

Na nova edição do Espresso, sempre com dicas culturais, tendências de comportamento, consumo e bem-estar, nosso analista de comunicação, David Felipe traz curiosidades e benefícios do mundo phygital, uma nova fronteira de interação entre as pessoas e a tecnologia, na promoção de novas experiências. Você também encontra esse e outros materiais especializados no nosso hub de conteúdos, BB Private Lounge: bb.com.br/lounge

Join us for an enlightening conversation with fashionista and tech visionary Alexandra Maslova, who is revolutionizing the fashion industry with Phygital Fashion—a blend of physical and digital fashion.In this episode, Alexandra takes us through her journey into the fashion world with ther company SEAMM, revealing how innovations like digital twins, easy customization, and digital product passports are reshaping how we experience and interact with fashion.Explore the fascinating merger of virtual worlds and fashion, creating entirely new experiences, including concepts like nail chips. Alexandra also delves into how blockchain is promoting a more sustainable and transparent industry, impacting ownership and authenticity.This is a must-watch episode for anyone curious about the future of fashion, where creativity meets cutting-edge technology. Alexandra's insights offer a fresh perspective on how the digital revolution is transforming the industry, unlocking new possibilities for self-expression and innovation. Tune in to discover why phygital fashion is more than just a trend—it's the future.Connect with Alexandra and SEAMM Technologies INC:

ICT PHYGITAL: A 2024-25 SEASON PREVIEW The league season we feared ICT might never see is nearly upon us, we still have a club, and things are still… interesting. Moff, Stevie, Sandy, AY, Lee and the P&J's Paul ‘Chalky' Chalk convene to discuss what the season might hold for the club on and off the pitch, and whether the future really is phygital. Let's shuffle! 00:00:59 – Welcome. Moff introduces the panellists, hears about their incredibly boring lives, then gives a brief summary of the incredibly bizarre life of Inverness Caledonian Thistle FC since May, which leads neatly into a discussion of… 00:05:14 – New Investment. The panellists go over what we know so far (not much!) about the club's potential new owner, Ketan Makwana of Seventy7 Ventures, and consider some of the many, many questions his proposed investment raises. 00:31:24 – League Cup Group Games / Current Squad. After a brief overview of the recent games against Annan, Bonnyrigg Rose, Arbroath and Dundee, we discuss the players who look like being key to our season, with particular focus on some of the academy players who have graduated to the first team.  00:43:48 – Talk to Me: Ryan Esson. In an extract from a longer interview, the recently-departed under-18 coach and Scottish Cup-winning goalkeeper talks to Stevie about the club's crop of young players. 00:52:54 – Areas for improvement. Concluding the discussion of the current squad, the panellists identify the areas in most need of strengthening. 00:55:28 – The Big Goodbye. We remember those players we have lost. And there's a lot of them. 01:03:31 – Talk to Me: Aaron Doran. Stevie's lengthy interview with Aaron will be released as a stand-alone podcast some time in the future, but in this extract he describes his final days at the club, his disappointment at the shoddy way he was treated by those in charge, and his debt of gratitude to the fans and his ex-colleagues. 01:18:20 – The Manager. A very brief discussion of Duncan Ferguson and whether there have been any signs of improvement in his tactics and his management in the first weeks of this season.  01:23:17 – The Opposition: Who's Who in League One. We run the rule over Alloa, Annan, Arbroath, Cove Rangers, Dumbarton, Kelty, Montrose, Queen of the South and Stenhousemuir, then give some predictions for final placings. This segues into… 01:43:51 – Opening Fixtures. A quick chat about our first four league games, against Dumbarton at home, Annan away, Montrose at home and Kelty away. 01:45:47 – The Immortal Howden Ender: Johndo Mackenzie. We remember one of the most devoted, most recognisable and most beloved characters in the ICT support. RIP, Johndo.

La unión del mundo físico con el digital cada vez es más habitual. Para las marcas, aprovechar las ventajas de ambos entornos en una misma experiencia cada vez es una opción más interesante. Por eso, las conocidas como experiencias phygital cada vez están más en boga en esta industria. ¿Cuáles son sus ventajas? ¿Y sus limitaciones? Sobre esto y mucho más hablamos con David de la Flor, product manager en JogoTech. En Espacio de innovación, David Damián nos explicará qué es el Quantified self, una tendencia que aborda el autoconocimiento basado en el autoseguimiento. ¿Quieres saber en qué consiste? ¡Dale al play y descúbrelo!

Recorded live at VISIONS Summit: NYC 2024, join Paul Canetti as he sits down with Reggie James and Ruby Thelot. We explore the concept of being "too online" and whether the dichotomy between digital and physical worlds is still relevant. Ruby and Reggie share their thoughts on the cultural shifts driven by our online presence, the importance of physical spaces, and the impact of digital status-seeking on our everyday lives. Listen now!From Avatars to AI Key takeaways:The line between digital and physical worlds is increasingly blurred. While there's a fascination with the physical realm, the digital world offers unparalleled opportunities for status and connection.The pursuit of online status can drive people to act differently in the physical world, often using public spaces as stages for digital content creation.As technology evolves, so do our cultural norms. The value of images and digital content is changing, prompting a re-evaluation of what we consider real or trustworthy.Looking ahead, there's potential for more personalized, artisanal digital experiences. This shift might move us away from mass-produced technology toward bespoke digital solutions.The future of software and digital experiences may lie in highly personalized, artisanal creations rather than scaled, mass-market solutions.[00:02:30] Reggie James: "We tend to hit these just accelerated, you know, Internet superhighway vibes mentally, and then you step outside and you realize, actually, the pace of this environment is significantly slower."[00:03:30] Ruby Thelot: "There is certainly this fascination that we now have for the physical realm. As soon as we're allowed to go online, suddenly we're like, oh, no, wait. It's gotta be analog or it's gotta be we wanna go back to the physical."[00:05:30] Reggie James: "Utilizing public space as a playground for digital status creates this weird, just using up of this previously shared social resource."[00:09:00] Ruby Thelot: "Once we are able to generate images that have the semblance of reality, the value socially of images erodes. We can think of it even in a judiciary context where we start to question the veracity of the images that are presented."[00:27:00] Paul Canetti: "It might be that when it's all said and done, there was this 50-ish year period of humanity where we spent a lot of effort creating these kinds of interfaces and these new ways to accomplish things. And then in the end, we'll come back to something that looks a lot like it did pre-computer.”Associated Links:Links & Resources:Ruby Thelot's new book on design and beauty theoryNathan Jurgenson's essay "The IRL Fetish"Eugene Wei's insights on online status optimizationMartin Guerre (movie) featuring Gérard DepardieuMaggie Appleton's discussions on home-cooked softwareWilliam Morris and the Arts and Crafts MovementCheck out Future Commerce on YouTube‍Check out Future Commerce+ for exclusive content and save on merch and print‍Subscribe to Insiders and The Senses to read more about what we are witnessing in the commerce worldListen to our other episodes of Future CommerceHave any questions or comments about the show? Let us know on futurecommerce.com, or reach out to us on Twitter, Facebook, Instagram, or LinkedIn. We love hearing from our listeners!

On this episode of the Future of Tourism podcast, learn about “phygital tourism” — the use of physical and digital elements to enhance the tourist experience — from Elisa Mameli.

La unión del mundo físico con el digital cada vez es más habitual. Para las marcas, aprovechar las ventajas de ambos entornos en una misma experiencia cada vez es una opción más interesante. Por eso, las conocidas como experiencias phygital cada vez están más en boga en esta industria. ¿Cuáles son sus ventajas? ¿Y sus limitaciones? Sobre esto y mucho más hablamos con David de la Flor, product manager en JogoTech. En Espacio de innovación, David Damián nos explicará qué es el Quantified self, una tendencia que aborda el autoconocimiento basado en el autoseguimiento. ¿Quieres saber en qué consiste? ¡Dale al play y descúbrelo!

Bienvenidxs a un nuevo episodio de Hospitalidad Emprendedora. En el episodio de hoy, Albert se encuentra solo mientras Gianfranco está en ruta hacia Sevilla. Pero no está del todo solo, porque tenemos como invitada a Mariam, fundadora de WiPass. Mariam nos cuenta la fascinante historia detrás de WiPass, una solución innovadora que simplifica la conexión WiFi en espacios públicos mediante tecnología NFC. Exploraremos cómo Mariam, con su experiencia en sectores como retail y marketing, creó WiPass desde cero, iniciando con un modesto presupuesto y alcanzando un gran impacto en la digitalización de procesos en hoteles y otros establecimientos. Hablaremos de cómo WiPass no solo mejora la conectividad sino que también optimiza la experiencia del huésped, integrando múltiples servicios digitales en una sola plataforma. Además, Mariam compartirá su visión sobre el futuro de la hospitalidad, la importancia de la digitalización, y cómo WiPass está transformando la industria al conectar soluciones digitales de manera eficiente y sostenible. Conecta con Mariam: https://www.linkedin.com/in/mariamayadi/ Descubre más acerca de WiPass: https://www.wipass.io/ ️ Suscríbete a nuestra newsletter semanal gratuita con lo mejor en innovación turística: https://www.hospitalidademprendedora.xyz/suscripcion-newsletter/ Web: https://www.hospitalidademprendedora.xyz/ Discord: https://discord.gg/ePkHdBmW Instagram: https://bit.ly/2FoU9TG LinkedIn: https://bit.ly/2ZuwZC8 Twitter: https://bit.ly/3mleIAY Email: hola@cursoweb3turismo.com ️ Fountain.fm (la App de podcasts que te paga por escucharnos) https://www.fountain.fm/show/UO8m8gJpSPJxDULVQaoy ️ Spotify: https://spoti.fi/2C5Xrcz ️ Ivoox: https://bit.ly/3e6TIth ️ iTunes: https://apple.co/3e5Z9bN YouTube: https://bit.ly/2N0Mifa Sigue a Albert: LinkedIn: https://www.linkedin.com/in/albertperezllanos/ Twitter: https://twitter.com/albertperezll Sigue a Gian Franco: Web: www.gianfrancomercado.com LinkedIn: https://www.linkedin.com/in/gian-franco-mercado-emprendimiento/ Instagram: https://www.instagram.com/gf_merc/ ¡Comparte esta transmisión y contagia la #ActitudEmprendedora!

How should founders think about using offline channels for growth? Is phygital a real option or just a mirage? Rajinder Balaraman and Vikram Vaidyanathan double-click on the myths around phygital, bust them and share learnings for founders thinking of going phygital. 

In this episode, Jeff Fisher, the VP of Retail at Blenders Eyewear, shares his insights on various aspects of the retail industry from significance of customer experience, emphasizing the role of store associates in building trust and facilitating online sales. He also speaks on inventory management strategies and the benefits of using Shopify POS for digital-first retailers and more.Gather valuable insights into navigating the dynamic retail landscape while prioritizing customer satisfaction and sustainability efforts.

In this episode of Digipreneur FM, we are re-sharing our interview from our Digital World Radio Show, in which we had the incredible opportunity to chat with Anya Ayoung-Chee, a powerhouse in the Caribbean fashion and tech industries. Anya shared her multifaceted journey from Miss Universe contestant to Project Runway winner, and how these experiences shaped her entrepreneurial ventures in fashion, social activism, and technology. Key Highlights from the Interview: Embracing Multiple Careers: Anya discussed her transition across various roles in her career, from fashion designing to social entrepreneurship. Her journey was often inspired by personal life events, demonstrating her adaptive and responsive approach to career and opportunities. Social Impact and Entrepreneurship: Anya passionately spoke about leveraging her experiences to create platforms like Nudge Caribbean and Spool. These initiatives aim to empower Caribbean entrepreneurs and creatives, offering them technology, training, and market access to enhance their businesses and crafts. Integrating Fashion with Technology: Anya is at the forefront of integrating fashion with digital innovations. She introduced her latest venture, Wildflower, a Phygital (physical and digital) festival wear brand that is pioneering the NFT and digital fashion space for Caribbean creatives. This episode provides invaluable insights into how resilience, continuous learning, and a strong community focus can drive success and innovation. Anya Ayoung-Chee continues to inspire many by demonstrating how integrating creativity with technology can lead to substantial social and economic impacts in the Caribbean and beyond.   Learn more about building your digital presence at KeronRose.com or stay up to date with the podcast on the Digipreneur FM website. 

Podcast: ICS Cyber Talks PodcastEpisode: Tehilla Shwartz Altshuler Senior Fellow @Israel Democracy Institute on “Phygital” cyber risksPub date: 2024-04-30פרק מיוחד בשיתוף עם הפודקסט למה סייבר?! דנית ליבוביץ-שטי ונחשון פינקו מארחים את תהילה שוורץ אלטשולר, עמית בכירה במכון הישראלי לדמוקרטיה וראש תכנית דמוקרטיה בעידן המידע, בשיחה על עולם ה"פיגיטלי" החדש (פיזי פלוס דיגיטלי) וסיכוני הסייבר שבו. מדוע ישראל עומדת מאחורי מדינות המערב עם היעדר רגולציות סייבר ופרטיות? ועוד A special co-created episode with Why Cyber?! Podcast Danit Leybovich-Shati and Nachshon Pincu host Tehilla Shwartz Altshuler, a Senior Fellow at Israel Democracy Institute and head of the Democracy in the Information Age program, In a conversation about the new “Phygital” (physical plus digital) world and its cyber risks. Why is Israel behind the Western countries with a lack of cyber regulations? And MoreThe podcast and artwork embedded on this page are from Nachshon Pincu, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

Podcast: ICS Cyber Talks PodcastEpisode: Tehilla Shwartz Altshuler Senior Fellow @Israel Democracy Institute on “Phygital” cyber risksPub date: 2024-04-30פרק מיוחד בשיתוף עם הפודקסט למה סייבר?! דנית ליבוביץ-שטי ונחשון פינקו מארחים את תהילה שוורץ אלטשולר, עמית בכירה במכון הישראלי לדמוקרטיה וראש תכנית דמוקרטיה בעידן המידע, בשיחה על עולם ה"פיגיטלי" החדש (פיזי פלוס דיגיטלי) וסיכוני הסייבר שבו. מדוע ישראל עומדת מאחורי מדינות המערב עם היעדר רגולציות סייבר ופרטיות? ועוד A special co-created episode with Why Cyber?! Podcast Danit Leybovich-Shati and Nachshon Pincu host Tehilla Shwartz Altshuler, a Senior Fellow at Israel Democracy Institute and head of the Democracy in the Information Age program, In a conversation about the new “Phygital” (physical plus digital) world and its cyber risks. Why is Israel behind the Western countries with a lack of cyber regulations? And MoreThe podcast and artwork embedded on this page are from Nachshon Pincu, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.

April 28th, 2024 Phygital service via Zoom 

Explore the concept of "Phygital" experiences in this episode, where we uncover how sensory marketing influences consumer interactions with brands in both physical and digital spaces. From the psychology of sensory stimuli to brand harmonization strategies, discover the keys to creating immersive and memorable experiences that foster lasting consumer connections. Tune in to learn how sensory connections are reshaping marketing in the digital age.  #phygital #consumerresearch #sensorymarketing #sensory #consumer #behavioralscience #sensoryscience #hcdresearch --- Send in a voice message: https://podcasters.spotify.com/pod/show/mindset-hcd-research/message

Today's blockchain and cryptocurrency news Bitcoin is down 1% at $65,916 Eth is down 1% at $3,233 Binance Coin, is down 1% at $579 Those are your leaders by market cap, top gainers in the last 24 hours: Render up 20% Arbitrum up 15%  LBBW partners with Bitpanda to offer crypto custody solutions. Dormant address moves $33M in BTC. Adidas partners with STEPN for digital/physical release. Crypto & sports! Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of “The Brand Called You”, Nicolò Andreula, the founder of Disal Consulting and author of 'Flow Generation' and 'Phygital', shares insights on strategy, leadership, and personal growth. Spanning a diverse career from global initiatives to private consulting, Nicolò unravels the essence of authentic leadership, strategic planning, and the evolving landscape of business in a rapidly changing world. [00:34] - About Nicolò Andreula Nicolò is the Founder and Managing Director of Disal Consulting. He is a strategy consultant and a leadership development expert. Nicolò is the author of two books, “Flow Generation” and “Phygital.” --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

This week on The Modern Customer Podcast, Penny Brook, the former Chief Marketing and Experience Officer at Canada Goose, discusses how the retail industry is changing and how brands can create a better experience for their customers. She talks about the importance of storytelling, personalization, and technology in creating a memorable retail experience. Blake Morgan is a customer experience futurist, keynote speaker, and author of the bestselling book The Customer Of The Future.

The CPG Guys are joined by Alister Greenwood, Global Head of eCommerce Analytics & Insights at Mondelez International.Follow Alister on LinkedIn at: https://www.linkedin.com/in/alister-greenwood-2363b915/Follow Mondelez on LinkedIn at: https://www.linkedin.com/company/mondelezinternational/Follow Mondelez online at: https://www.mondelezinternational.comAlister answers the following questions:In the age of omnichannel, is the marketing funnel still applicable? How can brands create a seamless shopping journey as they try to influence purchasing behavior, particularly with impulse purchases?What do you think is the single most important development for companies to prioritize and staying ahead in the eCommerce landscape over the next year or two?  Incorporating AI? Building out technology for Web3? Building up their tech stack? Or maybe getting the basics right?How do test & learns play into developing a robust set of insights & analytic capabilities for brands? How do you instill discipline across the enterprise to ensure outcomes are best measured?At Shoptalk Europe, earlier this year, your colleague Cristina Marinucci described Phygital Marketing as the blending of physical and digital experiences in the shopper journey. How do you think about measuring Phygital marketing efforts, especially in terms of digitally-enabled selling?How are you implementing next generation analytics in your eCommerce COE? Do you need to rely on your service provider partners to do the heavy lifting or is it about building home-grown solutions? What are the considerations in striking the right balance?Accessing data from single sources has become exceedingly challenging in a fragmented world. How are you working to help your business units access meaningful data for business intelligence?What is the future for eCommerce COEs? How do you roll skills and disciplines back into the business units and will the value of a COE diminish in the process?CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit Website: http://retailwit.comRhea Raj Website: http://rhearaj.comVote for Lara Raj in Dream Academy at: https://m.youtube.com/watch?si=E1LSX8plfy9J82cP&v=_lKKx3O30oI&feature=youtu.beDISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual's use of, reference to, or inability to use this podcast or the information we presented in this podcast.

In this episode, we explore the concept of belonging within the architecture and design industry. Megan Henshall (Global Events Stategist from Google), shares three crucial dimensions of belonging: being part of a group, sharing common ideas, and connecting with various related groups.   In the second part of the episode, we chat with Kristen Cerutti (Regional Design Director at Nelson Worldwide) and Lilley Thomas (Interior Designer at Nelson Worldwide), to discuss the challenges posed by the return to office work and the potential of technology to enhance, rather than replace, physical interactions.   If you want to emphasize the value of empathy, choice, and adaptability, this episode is a must-listen.  Uncover the secrets to creating inclusive and belonging-focused event experiences for anyone interested in fostering human connection.  Learn why belonging matters more than ever in today's dynamic workplace and event landscape, with practical insights on creating immersive and inclusive environments.  Discover how establishing personal connections beyond job titles in the workplace can make employees feel like they belong and are part of a larger community.  Guests:  Megan Henshall  Kristen Cerutti  Lilley Thomas    Tune in to our episodes for more, and subscribe so you don't miss our upcoming episodes.  Thank you to our sponsors Mannington Commercial, THEMART and NeoCon.  Design Nerds Anonymous is a proud member of the SURROUND Podcast Network. Discover more shows from SURROUND at surroundpodcasts.com. This episode of Design Nerds Anonymous was produced and edited by SANDOW Design Group, with music from Blue Dot Sessions. Special thanks to the podcast production team: Hannah Viti, Wize Grazette, and Samantha Sager.    

Kristin Patrick, EVP and Chief Marketing Officer at Claire's, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They dive into Claire's initiatives to meet evolving consumer needs, the brand's 16 million member loyalty program, the empowerment of Gen Zalpha—the brand's endearing term for Gen Z and Gen Alpha—and the importance of merging physical and digital to create a unique brand experience.Follow Suzy on Twitter: @AskSuzyBizFollow Kristin Patrick on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Starbucks is one of the most well-known and beloved brands in the world. The coffee giant has a loyal customer base that is estimated to be worth over $1 trillion. In recent years, Starbucks has been making a number of moves to embrace Web3 technology. In December 2022, the company launched Starbucks Odyssey, a Web3 loyalty program that allows members to earn and purchase digital collectible assets that unlock access to new benefits and immersive coffee experiences.Starbucks' Web3 strategy is based on the belief that Web3 technology can help the company to create more engaging and rewarding customer experiences. Using blockchain technology, Starbucks can create a more transparent and secure loyalty program that gives customers more control over their data. Additionally, Web3 technology can create new and innovative ways for customers to interact with the Starbucks brand. Some of the unique offerings in the digital marketplace have already shown massive popularity and are starting to perform like high-performing digital assets and NFTs.Nike Leads the RaceNike and RTFKT's NFT and Phygital program has been a huge success. The first drop of sneakers, CryptoKicks, sold out in minutes, and the second drop, Clone X, was even more successful. The Clone X collection sold out in just 7 minutes, and the average price of a Clone X NFT was over $10,000.The success of Nike and RTFKT's NFT and Phygital program is a testament to the growing popularity of NFTs and the potential of this technology to revolutionize the way we interact with brands. NFTs offer a unique way for brands to connect with consumers and create a more immersive and engaging experience.In addition to the program's financial success, Nike and RTFKT have also seen a significant increase in brand awareness and engagement. The program has been covered by major media outlets worldwide, generating a lot of excitement among sneakerheads and NFT collectors.HOW FAR CAN STARBUCKS GO IN WEB3So far, the sentiment for the Web3 push has been off the charts, where Starbuck's overall Brand Sentiment is 81.26 - The consumer sentiment on the Oddysee program has had one of the highest marks in foodservice recorded at 88.75 and a significant lift in overall sentiment. If Starbucks rolled out its Web3 loyalty program across all stores and customers, it would likely positively impact loyalty.Increased engagement: Web3 technology can make loyalty programs more engaging. Customers can earn rewards for participating in social media activities, playing games, or completing other tasks. This would likely increase engagement with the Starbucks brand and its loyalty program.Improved customer satisfaction: Web3 technology can make loyalty programs more transparent and secure. Customers can see exactly how their data is used and how they earn rewards. This likely leads to improved customer satisfaction with the Starbucks loyalty program.Increased customer lifetime value: Web3 loyalty programs can offer unique digital assets, such as NFTs, that can be used to redeem for exclusive rewards or experiences. This leads to increased customer lifetime value, as customers are more likely to continue to spend money at Starbucks to earn these rewards.New revenue streams: Web3 loyalty programs can create new revenue streams for businesses. For example, Starbucks could sell limited-edition NFTs that unlock access to exclusive rewards or experiences. This would likely generate new revenue for Starbucks and help to grow the business further.Loyalty programs are a perfect fit for Web3 technology. Loyalty programs are about building customer relationships and rewarding them for engagement. Web3 technology can help loyalty programs to be more engaging, rewarding, and transparent.