Podcasts about way your customers want

Kristin Zhivago (President, Zhivago Partners & Author, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) Kristin emphasizes supporting the customer's buying journey. Before founding Zhivago Partners in 2017, she spent decades as a revenue coach, transforming marketing and sales departments for businesses of all sizes. Kristin's innovative strategies and deep understanding of customer needs have made her a trusted expert in digital marketing and sales.

Selling the way your customers want to buy makes sales (and marketing) so much easier, but most businesses refuse to do it. In this episode, veteran market Kristen Zhivago (and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy) discusses how you can uncover your best customers' buying behaviors so you can align your marketing to attract your best customers, and then make it easy for them to buy from you. This episode brought to you by Mimiran, the fun, "anti-CRM" for independent consultants, coaches, and fractionals who love serving clients but hate selling. (Note that Mimiran has tools to help implement Kristen's methodology.)

Want to increase your revenue?In this episode of The Business Ownership Podcast I interviewed Kristin Zhivago. Kristin is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. She is a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy. Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer's buying process, which she was one of the first to identify as being key to selling to today's customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets.Learn how to fine tune your marketing so that your customers can buy easily, and, you can increase your revenue. Check this out! Show Links: "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Book" on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers-ebook/dp/B07FMN9BPP?ref_=ast_author_mpbZhivago Partners Website: https://zhivagopartners.com/Book a call with Michelle: https://www.AwarenessStrategies.com/m30Join our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Have you ever sat across from someone, listened intently to their story, and suddenly realized it has completely changed your perspective? That's the kind of shift that happens when businesses truly start to listen to their customers—not just hear them, but deeply understand their experiences, desires, and frustrations. It's this understanding that can pivot a company's direction towards real success. With such a cluttered and noisy marketing environment, where shouting the loudest often gets mistaken for being the most effective, the voice of the customer is often overlooked. Many businesses are so wired into the loop of speculation and assumption that they miss the strong undercurrents of customer sentiment that actually drive sales. We're living in an era where the customer's voice can either crown you as a market leader or blatantly reveal that your "innovative" product is just not cutting it. Customer behavior and their buying journey are more important than ever, and businesses need to adapt by adopting a customer-centric strategy. On this episode, I'm thrilled to explore this topic with Kristin Zhivago, the founder and president of a digital marketing agency, Zhivago Partners, where the bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” and is an expert on the customer's buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She's worked for hundreds of companies and interviewed thousands of their customers. She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams. Links Mentioned: "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" on Amazon: https://amzn.to/49kgkmT Zhivago Partners website: zhivagopartners.com

Kendra talks imperfect marketing with revenue coach Kristin Zhivago. With decades of experience, Kristin helps companies sell more by truly understanding their customers.Topics covered in today's conversation include:- Common marketing mistakes to avoid- The importance of caring about your clients- Following Amazon's customer-focused example- Getting candid insights directly from customers- Kristin's pivotal early sales lesson- and more. Join Kendra every Tuesday and Thursday as she discusses how to make progress and grow through Imperfect Marketing.Resources:Kristin's book "Roadmap to Revenue": https://a.co/d/gwPcmtx Link to Zhivago Partners website https://zhivagopartners.com/You can find Kristin Zhivago:On Zhivago Partners website https://zhivagopartners.com/On LinkedIn at https://www.linkedin.com/in/kristinzhivago/ Looking to save time or get more information from AI?If you're just starting out with AI or looking to enhance your outputs, my book 'Mastering AI in Communications' is your essential guide. Whether you're a beginner or ready to take your skills to the next level, grab your free electronic copy or purchase it on Amazon right here!Amazon: https://a.co/d/bhblVcGFree e-version: https://courses.kendracorman.com/aibookDon't miss this opportunity to transform your approach and make AI your most powerful tool yet in saving time and improving efficiency!

Kristin Zhivago is a seasoned business consultant, author, and thought leader specializing in customer-centric marketing strategies and revenue growth.   Kristin is best known for her expertise in understanding and mapping the customer's buying process, helping businesses align their sales and service strategies with the evolving needs and expectations of their customers.  She is the author of the acclaimed book "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," which provides actionable insights and practical guidance for businesses aiming to improve their sales processes and maximize revenue. Throughout her career, Kristin has worked with companies of all sizes, from startups to Fortune 500 corporations, across various industries. Her approach emphasizes the importance of authentic customer engagement, transparency, and continuous improvement to deliver exceptional customer experiences and drive long-term success. In addition to her consulting work and writing, Kristin is a sought-after speaker and podcast guest, sharing her expertise and insights on customer-centric marketing, sales optimization, and revenue growth strategies.  She is dedicated to helping businesses thrive in today's competitive landscape by putting the customer at the center of their operations and decision-making. Key Takeaways 1. Customer-Centric Approach: Emphasizing the importance of understanding and aligning with the customer's needs and preferences throughout the buying process. 2. Sales Training Transformation: Highlighting the need for sales training that prioritizes active listening and addressing specific customer questions rather than rigidly following a scripted sales pitch. 3. Empowering Customer Service: Recognizing the value of empowering customer service teams to focus on satisfying customer needs rather than solely on making sales, leading to increased customer satisfaction and revenue growth. 4. Continuous Improvement: Advocating for a culture of continuous improvement, where businesses regularly assess and adapt their strategies to better meet customer expectations and drive long-term success. Timestamps [00:17:46] The challenges salespeople face when they prioritize selling over listening to customer needs, highlighting the impact of readily available information on customer behavior. [00:23:12] The pitfalls of outsourcing and the importance of maintaining quality and cultural understanding, illustrated by an example of offshore content creation leading to subpar results due to cultural differences. [00:25:44] The prevalence of meaningless marketing content and the need for authenticity and relevance in customer communications, emphasizing the importance of addressing customer needs rather than relying on generic messaging. [00:28:59] Levels of scrutiny applied to purchasing decisions and the necessity for businesses to anticipate and address customer questions at each stage of the buying process. [00:33:39] The importance of gathering the customer's truth through open and objective conversations to inform business strategies and ensure alignment with customer needs, advocating for a customer-centric approach to drive success. Quotes 1. "Your customers are eager to tell you their truth, and talking to just 5 to 7 of them reveals clear patterns."  2. "We're not selling to make friends; we're just trying to get something in our hands that will work."  3. "You don't have to hire me; I wrote the book so people could do it themselves." Connect with Kristin LinkedIn - https://www.linkedin.com/in/kristinzhivago/  Website - https://www.zhivagopartners.com/  X - https://twitter.com/KristinZhivago 

In this episode of Chasing the Insights, I talk to digital marketing guru Kristin Zhivago. Kristin talks to us about how to grow your business without having to guess how to market to your customers. Kristin Zhivago is the founder and president of a digital marketing agency, Zhivago Partners. Their main goal is to bring in qualified leads to their clients, while helping clients with pre- and post-sale customer interactions that lead to higher revenue. Kristin is the author of "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," and is an expert on the customer's buying process. She spent decades as a revenue coach to company owners and CEOs, helping them grow their revenue by understanding what their customers want to buy, and how they want to buy it. She's worked for hundreds of companies and interviewed thousands of their customers. She has developed a system that helps marketers and top management quickly and inexpensively find out what their customers are really thinking when they set out to buy, so they can use this information to reverse-engineer successful sales and create new sales in quantity. Kristin has spent her life helping others realize their dreams, and believes that the real answer to success in business is love, leverage, and logistics.

Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to help increase revenue through digital marketing strategies. Join Kim Thompson-Pinder and Kristin Zhivago on this episode of the Author to Authority podcast to delve deeper into these insights.

Trackside Systems is providing a modernized ticketing experience for motorsports enthusiasts across the United States. Adam Torres interviewed Jason Kennedy, President & CTO at Trackside Systems. Explore Trackside Systems and Jason's book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Edition Vol. 10).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/Support the showMore FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Trackside Systems is providing a modernized ticketing experience for motorsports enthusiasts across the United States. Adam Torres interviewed Jason Kennedy, President & CTO at Trackside Systems. Explore Trackside Systems and Jason's book, Mission Matters: World's Leading Entrepreneurs Reveal Their Top Tips To Success (Business Leaders Edition Vol. 10).Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be a guest on our podcast:https://missionmatters.lpages.co/podcastguest/Visit our website:https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia

Kristin Zhivago is the president of Zhivago Partners, a digital marketing agency that uses successful digital marketing methods and channels to produce qualified leads for its B2B and B2C clients. Zhivago is author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” selected by Forbes as one of the top […]

Kristin Zhivago is the president of Zhivago Partners, a digital marketing agency that uses successful digital marketing methods and channels to produce qualified leads for its B2B and B2C clients. Zhivago is author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” selected by Forbes as one of the top […] The post Kristin Zhivago With Zhivago Partners appeared first on Business RadioX ®.

Sales…. Arghh - for so many heart centred service providers, Sales is a hot potato topic! We - I include myself - don't want to sell! We want to serve! Yet how can you truly serve if you don't sell? My guest today is Kristin Zhivago, President of Zhivago Partners, a digital marketing agency. Krisitn knows her stuff, having spent decades as a revenue coach - helping entrepreneurs to generate revenue, knowing and owning their figures and selling! Kirstin speaks about Mindset Driven Marketing. You need to know the mindset your customer is in. She says it's quite simple:  Sales is about the desires your customers have, the concerns your customers have and the questions your customers have.  You must listen and speak to them! Zhivago Partnershttps://zhivagopartners.com/ Kristin Zhivago on LI https://www.linkedin.com/in/kristinzhivago/ Book: Roadmap to Revenue on Amazon Marianne on Linkedin: https://www.linkedin.com/in/marianne-rutz/ Rutz Consulting Website: https://rutzconsulting.com/   This Podcast is produced by: Andrew Madden Photography & Media Production

“Things really do work out when you take care of everybody, and you take care of the people love.” - Kristin ZhivagoToday's featured bestselling author is revenue coach and leading expert on the customer's buying process, Kristin Zhivago. Kristin and I talk about her book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”, mindset-driven marketing, and more!! Key Things You'll Learn:How her entrepreneur journey beganThe 3 Things Your Website Must Have to Effectively Sell More Products & ServicesThe importance of interviewing your customers and why surveys don't workThe major setback that set Kristin up for major success as an entrepreneur Kristin's Site: https://zhivagopartners.com/Kristin's Book: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923/ref=sr_1_1?keywords=Kristin+Zhivago&qid=1659202658&s=audible&sr=1-1-catcorr The opening track is titled "Duel Accelerator EX Battle - Yu-Gi-Oh Stardust Accelerator R-MIX" by Rukunetsu (aka Project R). Click on the following link to listen and cop the full tune. https://soundcloud.com/rukunetsu/duel-accelerator-ex-battle-2022?utm_source=clipboard&utm_medium=text&utm_campaign=social_sharing You May Also Like… Ep. 479.5 – “How Entrepreneurs Can Be More Productive, Make Better Decisions, & Increase Their Bottom Lines” with Belinda Ellsworth (@stepintosuccess): https://www.goingnorthpodcast.com/ep-4795-how-entrepreneurs-can-be-more-productive-make-better-decisions-increase-their-bottom-lines-with-belinda-ellsworth-stepintosuccess/ Ep. 488.5 – “Create, Innovate & Dominate” with Tracy Hazzard (@hazzdesign): https://www.goingnorthpodcast.com/ep-4885-create-innovate-dominate-with-tracy-hazzard-hazzdesign/ Ep. 438.5 – “Creatively Lean” with Bella Englebach (@HumansLean): https://www.goingnorthpodcast.com/ep-4385-creatively-lean-with-bella-englebach-humanslean/ 106 - "You Were Born to Fly" with Daniel Gomez (@DanielInspires): https://www.goingnorthpodcast.com/106-you-were-born-to-fly-with-daniel-gomez-danielinspires/ 44 - "How to Work With Jerks" by Eric Williamson (@TTS_Williamson): https://www.goingnorthpodcast.com/44-how-to-work-with-jerks-by-eric-williamson-tts_williamson/ Ep. 493 – “The Three R's of Business Growth” with Edwin Dearborn (@edwindearborn): https://www.goingnorthpodcast.com/ep-493-the-three-rs-of-business-growth-with-edwin-dearborn-edwindearborn/ Ep. 497 – “The Financial Mindset Fix” with Joyce Marter (@Joyce_Marter): https://www.goingnorthpodcast.com/ep-497-the-financial-mindset-fix-with-joyce-marter-joyce_marter/ Ep. 502 – “A Leadership Development Strategy To Bond And Unite” With Amy P. Kelly (@AmyPKelly): https://www.goingnorthpodcast.com/ep-502-a-leadership-development-strategy-to-bond-and-unite-with-amy-p-kelly-amypkelly/ 113 - "Business, Faith & Empowering Women Over 40" with Jen Du Plessis (@JenDuPlessis): https://www.goingnorthpodcast.com/113-business-faith-empowering-women-over-40-with-jen-du-plessis-jenduplessis/ Ep. 515 – “From Food Stamps to 7-Figure Mompreneur” with Iva Paleckova (@IvaPaleckova): https://www.goingnorthpodcast.com/ep-515-from-food-stamps-to-7-figure-mompreneur-with-iva-paleckova-ivapaleckova/ Ep. 468 – “The Power Of Mindset” with Hayk Tadevosyan (@hayktadevosyan): https://www.goingnorthpodcast.com/ep-468-the-power-of-mindset-with-hayk-tadevosyan-hayktadevosyan/ Ep. 477 – “P.S. You're a Genius” with Kelly Trach (@kellytrach): https://www.goingnorthpodcast.com/ep-477-ps-youre-a-genius-with-kelly-trach-kellytrach/ #Bonus Ep. – “Structure Creates Freedom” with Brad A. Milford (@BAMilford): https://www.goingnorthpodcast.com/bonus-ep-structure-creates-freedom-with-brad-a-milford-bamilford/

Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media. Zhivago's career began in the high-tech industry; she and her husband, through their high-tech agency, helped introduce and market all of the technologies we take for granted today. When the web emerged as a commercial medium, she branched out into other industries and re-invented herself to become a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy.  Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer's buying process, which she was one of the first to identify as being key to selling to today's customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets. In this episode we discuss: Kristin's upbringing An early lesson in sales Going to school for music What gift her brother gave her  And much more! Connect with Kristin: Website: https://zhivagopartners.com/ Linkedin: https://www.linkedin.com/in/kristinzhivago/ Facebook: https://www.facebook.com/ZhivagoPartners/ Twitter: https://twitter.com/KristinZhivago Thanks for listening! We hope you enjoyed this episode! Connect with Jordan: https://jordanjmendoza.com/about-me Check out our Sponsors: https://www.byotpodcast.com/sponsors/  Check out our Partners of the Show: https://www.byotpodcast.com/p/partners/  Leave us a 5 Star review!

Should we be tracking all our customers to the Nth degree, finding out every little detail about them or should we be a bit more ethical in our approach?In this episode I'm chatting with Kristin Zhivago, founder of Zhivago Partners and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin explains how we can be a little more ethical with our marketing efforts and how asking the right questions can get us better answers.You can find Kristin on the Zhivago Partners website and on LinkedIn.Can I quickly mention is that Not Another Marketing Podcast is totally ad free and I'd love it if you could give the pod a quick shout on social media and subscribe via your podcast app.Check out more episodes at https://www. jtid.co.uk/podcastsI'd also love you to join my digital marketing Facebook group called Not Another Facebook Marketing Group

From Forbes recognizing today's guests book as one of the top 6 marketing and sales books, to decades as a successful revenue coach, this is an episode you do not want to miss.As President of Zhivago Partners, Kristin Zhivago runs a digital marketing management company. "We are absolutely committed to generate qualified leads for our clients, using the full range of appropriate digital techniques and channels. We tap into the Mindset of the customer to make spot-on offers, resulting in the win-win outcome for our clients and their customers. I founded and now manage the company with the goal of helping all our clients "sell the way your customers want to buy" including the realities of the ever-changing digital technologies, techniques, and tools. We put into practice what I learned as a revenue coach, much of which can be found in my 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy," named by Forbes as one of the top 6 marketing and sales books.Prior to founding Zhivago Partners, I spent decades as a "revenue coach," mostly in the tech industry in Silicon Valley, helping CEOs and entrepreneurs grow their companies.WHAT WE DO: We work with CEOs and entrepreneurs to help them increase their revenue. HOW WE DO IT: We have built a team that operates responsibly, wisely, and collaboratively, comprised of professional writers, designers, developers, and digital marketing specialists who are immersed in their area of specialty. Successful digital marketing requires people who focus on specific areas, in order to keep up with and leverage the constant changes in tools, technology, and methods. We have built measurement and quality control into all our efforts."Welcome to Episode #194 of That Entrepreneur Show - Each week since 2019, the founder of a company or brand shares what worked for them, what they needed to improve on, and all of their learning lessons along the way. Guest Episode on Writing with Authors: https://www.youtube.com/watch?v=ROzX9kdL4Zw&list=PLat9MDCRaOgKnpjC528PB3BxtG9snH6aa&index=3Guest LinkedIn: https://www.linkedin.com/in/kristinzhivago/Listen to all episodes here: https://ThatEntrepreneurShow.Buzzsprout.comWebsite:  https://www.VincentALanci.com/InstagramFacebookTwitterLinkedInFor Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.comHost Name: Vincent A. LanciYouTubeInstagramAdventure by MusicbyAden | https://soundcloud.com/musicbyadenHappy | https://soundcloud.com/morning-kulishow/happy-background-music-no-copyright-fun-royalty-free-music-free-download

Kristin Zhivago is President of Zhivago Partners, a digital marketing management company. She is an expert on the customer's buying process and has spent years as a revenue coach, teaching CEOs and entrepreneurs how to sell more by understanding what their customers want to buy and how they want to buy it. She is the author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, named one of the top sales and marketing books by Forbes. Mentioned in this Episode: The Alchemist by Paulo CoelhoData Smog by David ShenkTime Codes: (2:48) - What is it like to wake up alone in the middle of the ocean?(11:40) - How does one become a Revenue Coach?(15:01) - How have you used your method to determine your own strengths and weaknesses? (17:45) - How does this work apply to a department selling their work internally?(26:04) - Are there core principles that people are looking for when they buy?(30:44) - Do you find that the desires, concerns, and questions are the same from clients who buy from one specific company?(32:37) - What are the base characteristics needed to lump someone into a buyer group?(33:53) - What advice do you have to get through to people who are dealing with burnout and may not want to talk to you?(41:35) - What mistakes are you seeing people in your field make?(42:48) - How often do you find that people can't articulate why they do or don't buy?(49:03) - What are you sick of talking about?(50:31) - What are you most excited to be talking about?(53:02) - Why is the word “love” such a hang-up?(55:25) - What is the purpose of business?(56:07) - Where can people find you?

In this Pocket Sized Pep Talk, you'll learn:A unique look at four different buyer types.Changes within the buying process over the last few years.Why does so much marketing fail to hit the mark.Why  there is still such a big gap between “sales” and “marketing,” and what can be done about it.Kristin's “magic bean” in marketing.Kristin's favorite sales authors, and spoiler alert: Rob Jolles is not one of them!   

Welcome the Driven Female Entrepreneurs Podcast! The weekly show that helps you dream bigger and achieve more in your business, by learning what works from successful female entrepreneurs.   In this episode In this episode of the Driven Female Entrepreneur Podcast, I speak with Kristin Zhivago, a revenue coach and the president of Zhivago Partners, a digital marketing management company. Kristin started her entrepreneurial journey when she was 17, selling machine shop tools. Being young and having no training whatsoever, she learned the hard way that sales was not as easy as just showing up. After failing miserably, she dedicated herself to learning everything about tech and selling and soon turned her fortunes around. After college, she started selling for various companies around Silicon Valley until she and her husband started an ad agency business together. When her husband retired, she decided to put everything she had learnt into helping companies grow and became a revenue coach. Today, she teaches CEOs and entrepreneurs how to make more profit by understanding what their customers want to buy from them and how they want it to be. Knowledge that she has also captured in her book: Roadmap to Revenue. Don't miss this episode to discover more about Kristin's success story and the necessity of knowing the demands and mindset of clients in order to achieve continual business growth.   "Selling is not really selling. It's having a conversation with somebody about what they're trying to do and then seeing if you can help." - Kristin Zhivago   Highlights In this value-packed episode you'll learn: The importance of product knowledge in gaining more revenue. How to understand the customer's needs and wants by knowing their mindset. A simple way to acquire real customer feedback and how it will help you get the confidence to proceed. How to understand exactly how your customers like to buy. How to navigate the minefield of sales. The difference between brand and branding. The value of delivering and keeping promises when building a business.       "Business takes bravery, courage and humility. Most people are afraid of what they'll find out from customer research, but it's a lot better to find it out before you invest in a business that isn't going to work." - Kristin Zhivago   About Kristin Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She spent decades as a "revenue coach," helping CEOs and entrepreneurs increase revenue by understanding what their customers wanted to buy from them and how they wanted to buy it. She has interviewed thousands of customers for hundreds of companies and is an expert on the customer's buying process. She and her team generate leads for companies in all types of industries. Kristin is the author of the 5-star book, "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." Connect with Kristin Website            Facebook Page            Twitter             LinkedIn                                 Join the Driven Female Entrepreneur Community Come and join like-minded women in the FREE online community for Driven Female Entrepreneurs.  You can expect many more tips, tools and insights to support you as you build and grow your business to 6 figures and beyond!   > The Driven Female Entrepreneurs Club   About Your Host, Melitta Campbell Since 1997, Melitta has been using her ability to spot gaps between a company's goals and its strategy and positioning to help businesses become profitable and achieve growth - in as little as three months. By combining the insights gained from working directly with senior leaders for more than 20 years, her unique blend of art-school and business-school training, and her restless curiosity, Melitta has helped her clients identify new opportunities and develop creative solutions that add value in profitable and purposeful ways, that are straight-forward to implement and result in a clear competitive edge. After witnessing too many talented and passionate women fall short of their vision to make a profit and a difference, more recently, Melitta has brought her business, leadership and marketing expertise together with her personal experiences, to become a trusted advisor and coach for female-led businesses. Book your Free Business Clarity Call: www.melittacampbell.com   Get More Clients with your FREE Listener Gift The number one question I'm asked is: How can I get more clients?  To help you market your business and attract more of your ideal clients, download your free eBook today: Download your FREE Gift: 100 Ways to Market your Business for Free!

Carole Mahoney is the founder of Unbound Growth, a scientific sales development firm that helps sales teams fuel business growth, a sales coach for Harvard's entrepreneurial MBA program and soon, an author. Her upcoming book "Buyer First: How to Sell the Way Your Customers Want to Buy," is the book she wished she had 20 years ago when she first started her sales career. Hear how she's helping others understand how sales work—no matter their level of experience—through the stories of others.Be sure to stick around for my reflections at the end of this episode!Let's be friends! Follow me on LinkedIn.This episode was edited and produced by Earfluence.

As organizations continue to find the best way to get products to consumers, sometimes the simplest solution offers the greatest results. Companies spend millions of dollars trying to understand their target market, sometimes with little success. But what about organizations who don't have lavish budgets for market research? On this episode, we're sitting down with the author of Road Map to Revenue: How to Sell the Way Your Customers Want to Buy Kristin Zhivago who shares what organizations get wrong when we assume our customer base identity and shares how we can begin to build a better relationship with our consumers. ---- Do you have a question? Looking to get help on a business decision? Know a great guest for our show? Email roipod@iupui.edu so we can help your organization make better business decisions. ---- Ready to take your next step? Find out if a Kelley MBA is right for you: https://bit.ly/35cLVqy

Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company. She and her team build lead-generation campaigns for small and mid-sized companies, including websites, SEO, online advertising, social media, and video. Zhivago has built a solid team of professionals in the various digital channels; writers, designers, and developers; project managers, and client success managers. She is an expert on the customer’s buying process and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.   Most passionate about I started a digital marketing management company in 2017. I was a revenue coach, mostly for tech companies. Basically, I helped people grow their companies, work better with customers, and do a better job of selling and marketing their products. Before that, my husband and I had an agency in Silicon Valley back in the early days. We helped introduce pretty much everything that we use today; The semi-connectors, computers, email, voice mail, and the like. Kristin’s career and story When I was a revenue coach, I often did rent-a-VP services. I would turn around a marketing or sales department. We specialize in digital marketing, content marketing, search engine optimization, online advertising, social media, and so on. We work mostly with small to midsize companies. There's less politics in companies of that size. We want the client to be as smart as possible about what's going on. It's their marketing and we work together to improve what needs to be improved. We're growing our company steadily. We bring on clients as we can absorb them because we're a service-based business. Best advice for entrepreneurs The first thing is: Don't be afraid to interview your customers after they buy from you. If you interview people after they have bought from you, they are no longer playing poker. They're no longer negotiating. They won't tell you what they're really thinking when you're selling to them. However, after you start working together, they will tell you what they were thinking. After they buy, they have a vested interest in your success. They want to make sure that you stay in business and can help them. So, they'll tell you what they were thinking. The biggest, most critical failure with customers When I was 17, Pratt & Whitney gave me a catalog and said, “Here. Go out and sell.” I finally met one old guy who came out and said, “Okay, all right, well then, tell me how your drill bit is better than the one I'm using now.” And of course, I had no training. I just had a catalog. I couldn't answer the question. I was so embarrassed, so I walked out. I thought to myself, ‘I'm going to learn everything I can about technology and sales.’ And that has been my path. Biggest success with customers This was way before anybody was talking about the buying journey. I was one of the first people to identify that it isn’t how we sell that matters. It’s about how they buy. Our job is to make it easy for them to buy from us. We have a client who sells luxury yacht cruises. She was really in trouble at the beginning of last year. There were two words—and I can't tell you what they are, unfortunately, because, you know, it's our thing—but we put those two words in the ads. It was a huge success, bigger than what she hoped for. I love business-to-business, so we keep working on it. It has proved to me that there is such a thing as immediate recognition. Kristin’s recommendation of a tool SpyFu SpyFu used for judging the popularity of various terms on Google. Besides selling to your customers you need to sell to Google. You have to go through them, they are the gatekeeper, they have 200,000 algorithm criteria you need to go through. If you're doing search engine marketing, you need to get through them. SpyFu will help you do that. Google analytics Kristin’s one key success factor My husband came up with this phrase a while back: Find it,...

We cover: * The transformational power of the don't argue rule * What business is really all about * How to figure out what really excites your customers And much more Kristin Zhivago is the president of Zhivago Partners, a digital marketing management company that serves both B2B and B2C clients in a variety of industries. Her digital agency is comprised of a core infrastructure team, and a variety of specialists in the various digital methods and media. Zhivago's career began in the high-tech industry; she and her husband, through their high-tech agency, helped introduce and market all of the technologies we take for granted today. When the web emerged as a commercial medium, she branched out into other industries and re-invented herself to become a revenue coach, helping CEOs and entrepreneurs sell the way her customers want to buy. Her 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy was chosen by Forbes as one of the top sales and marketing books. Zhivago speaks frequently on the subject of the customer's buying process, which she was one of the first to identify as being key to selling to today's customers, and about building your business to compete effectively in our fast-changing, hyper-competitive markets. Website: https://zhivagopartners.com/ (https://zhivagopartners.com/) Twitter: https://twitter.com/KristinZhivago (https://twitter.com/KristinZhivago) Facebook: https://www.facebook.com/ZhivagoPartners/ (https://www.facebook.com/ZhivagoPartners/) LinkedIn: https://www.linkedin.com/public-profile/in/kristinzhivago/ (https://www.linkedin.com/public-profile/in/kristinzhivago/) Grab your free copy of the Mindset Mastery Blueprint here: https://jessebrisendine.lpages.co/mindset-mastery-blueprint/ (https://jessebrisendine.lpages.co/mindset-mastery-blueprint/) Website: https://jessebrisendine.com/ (https://jessebrisendine.com/) Facebook: https://www.facebook.com/jessebrisendine (https://www.facebook.com/jessebrisendine) Facebook: https://www.facebook.com/JesseBrisendineCoaching/ (https://www.facebook.com/JesseBrisendineCoaching/) Instagram: https://www.instagram.com/jessebrisendine/ (https://www.instagram.com/jessebrisendine/) Twitter: https://twitter.com/jessebris (https://twitter.com/jessebris) Youtube: https://www.youtube.com/user/JesseBrisendine (https://www.youtube.com/user/JesseBrisendine)

When it comes to marketing are you taking into consideration your customer’s mindset when they are making the purchase so you know how to sell the way they want to buy? If not, you are missing one of the most important elements of marketing and sales. According to my guest on Amplify Your Success Podcast episode 197 Kristin Zhivago, if you understand the customer’s Mindset, and make an offer that appeals to their specific Mindset, all of your marketing efforts, in any channel, will work as they should. Your customer will get what he or she wants, and you will get what you want: a sale. Listen in on  Amplify Your Success Podcast episode 196 to hear Kristin’s revolutionary way of marketing that’s transforming the results of her clients. Be sure to join the Amplify Your Success Community to hear more.   Key Takeaways How buyers are buying differently than they have in the past impacts how to sell what they want. The four types of scrutiny that impact each sale. What Mindset driven marketing is and how it plays out in your sales process. What’s REALLY in the way of companies selling the way their customers want to buy (if your sales are slow, you’ll want to know this!) How a business owner or CEO can fix their sales process and tap into the secret buying language of their clients.     About The Guest Kristin Zhivago, revenue coach, is the president of Zhivago Partners, a digital marketing management company, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago and her team of digital marketing experts focus on helping clients meet their revenue goals by using “Mindset-Driven Marketing,” which matches the offer to the Mindset for a positive outcome. Zhivago spent years in the tech industry doing revenue coaching, marketing and sales turnarounds, and creating campaigns. As a leading marketer working in Silicon Valley in the wild west days, she introduced many of the technologies we all use today, including email, voicemail, spreadsheets and dozens of other applications, semiconductors, personal computers, industrial control systems, touchscreens, telecom and networking equipment, security systems and more.   Resources Mentioned in This Episode: Get Kristin’s Free Guide: How to Sell The Way Your Customer’s Want to Buy https://zhivagopartners.com/

Kristin Zhivago is president of Zhivago Partners, a digital marketing management company, and author of the 5-star book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago was a revenue coach to CEOs and entrepreneurs, mostly for tech companies, for many years, doing marketing and sales department turnarounds and teaching company managers what their customers wanted to buy from them and how they wanted to buy it. She was one of the first to identify selling as supporting the customer's buying journey, and is now rolling out a lead-generating concept called "Mindset-Driven Marketing." Learn more about your ad choices. Visit megaphone.fm/adchoices

The travel industry is one of those most affected by the current pandemic we’re on. We anticipate that the recession we’ve entered will likely kill many businesses in this industry. Surprisingly, there is one travel company that’s growing in the midst of all stalemate in travel. But we find that their ability to thrive is based on their use of mindset-driven marketing. Which is why we continue on the theme of buyer enablement in today’s episode. Revenue coach Kristin Zhivago is here with us as we talk about leveraging your customer’s mindset to grow your business, looking at the customer’s perspective on why they’re buying from you, why sales and marketing cannot be isolated, and much more. If you’re a B2B company interested in approaching growth this way, then this is just the right episode for you!   Resource Links: Brett Trainor Website (https://bretttrainor.com/) “3 Stages of Startup Growth and How To Breakthrough” (https://bretttrainor.com/resources/) Zhivago Partners Website (https://zhivagopartners.com/)   We’ll be talking about:   The journey from traditional advertising to digital marketing [01:45] We’ve been incorrectly assuming what customers want [05:55] Why you shouldn’t focus on features and benefits [11:36] Don’t forget about the post-sale journey [17:14] Reaching customers outside your network [19:40]  Marketing and sales should not be separate [26:43] Customers just want their questions answered [29:33] Her excitement over mindset marketing [33:47] One thing she recommends [35:00]   About Our Guest: Kristin Zhivago is the President at Zhivago Partners. Zhivago helps partners increase their revenue by providing digital marketing management services. Kristin’s book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”, has been named the Top 6 Marketing & Sales Books by Forbes. You can get access to her guide on mindset-driven marketing, her book, and more resources on her website. If you liked this episode, please don’t forget to subscribe, tune in, and share this podcast. There’s a lot more to learn when it comes to podcasting, and we’re here to help!   Connect with B2B Founder:  Subscribe on Youtube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg/

In this timely episode I do a deep dive with revenue & marketing expert Kristin Zhivago on topics like how businesses can adapt to the current challenges facing entrepreneurs.  She shares her process on understanding how your customers want to buy and how to sell to them based on 4 types of buyer scrutiny.  This is from decades of work as an marketing agency owner & revenue coach to top executives in silicon valley and beyond. Get in synch with the mindset of customers by shifting from designing a selling journey to learning from customers their buying journey.  Kristin Zhivago is author of forbes top 6 marketing and sales books called:  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy will change your mindset from “seller” to “buyer” — as in, you will understand how to find out how your customers want to buy from you and what they want to buy from you. Follow Kristin Linkedin: Kristin Zhivago Twitter: @KristinZhivago Web: https://zhivagopartners.com/ Groundswell http://www.Groundswell.fm http://www.Groundswell.Marketing Scott Martin Linkedin: https://www.linkedin.com/in/scottadammartin/ Twitter: https://twitter.com/ScottAdamMartin  

Kristin Zhivago is president of Zhivago Partners, a digital marketing agency, and the author of the 5-star book, “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.” She is a worldwide speaker on the subject of selling to today’s digitally savvy customers and today we talk about how to adjust your processes to meet the needs of your customers during the health crisis whilst keeping your brand promise.To find out more about Kristin Zhivago visit: https://zhivagopartners.com/To access Kristin's blog "Kristin's Wisdom" head to: https://kristinswisdom.com/author/kzhivago/Key discussion points:How the health of your business is aligned with the health of your mental stateFocus on the essential to meet the needs of customers and continue generating revenueBranding is the promise you make, Brand is the promise you keepThe 5 P's to provide value to your customersUnderstand what your customers think of youDigital Transformation: The apps and tools you can use to evolve your processes, pivot and serve your customers during lockdownLinks to get in touch with Lauren Kress, The Business Scientist®Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenkress89/Tweet with Lauren: @laurenkress89Or you can also follow all the latest from us on our new podcast Facebook page here: https://www.facebook.com/growyourbrandpodcastSend an email to: lauren.kress@thechangemakers.org.auFor more links to connect and get in touch with Lauren or book a call visit: https://linktr.ee/laurenkress

Andy Wilson, CEO & Founder at Logikcull, joins the Bowery Capital Startup Sales Podcast to discuss "Selling the Way Your Customers Want to Buy."

Andy Wilson, CEO & Founder at Logikcull, joins the Bowery Capital Startup Sales Podcast to discuss "Selling the Way Your Customers Want to Buy."

We might think we know what our customers are thinking, but we’re wrong, according to revenue coach, Kristin Zhivago. And in order to really go down that journey of better customer service, you first need to toss aside any expectations of what you think your customers are going to say, and actually be willing to start talking to them.  By doing this, you get to find out your company’s strengths and weaknesses. You find out the things you're really good at that you want to promote, and the things that you need to fix in the background. And once you fix them, then you can promote those.

Imagine if you were able to predict - with consistent certainty what exactly your potential buyers are going to ask you? what if you could know ahead of time what challenges they may present to you or how they view you and your offering versus your competition? What if you knew exactly how to sell to them - what to say and how to say it? On today’s episode of the Selling With Soul podcast, we are talking with Kristin Zhivago about how entrepreneurs and business owners can build sales and marketing processes that are completely designed around and aligned with how your clients want to buy. Kristin is the president and founder of Zhivago Partners, a digital marketing management company, and the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago was one of the first to identify that it wasn’t how we sell that matters; it is how well we support the customer’s buying journey. She has been writing and speaking about marketing for years, training marketers worldwide. Prior to founding Zhivago Partners, Zhivago was a revenue coach to CEOs and entrepreneurs, mostly in the tech industry, specializing in marketing and sales department turnarounds. All Of Your Sales Questions Answered Many businesses neglect to mine the vast amount of knowledge that sits, waiting for them in their current client list. If we as business owners and sales people were to ask our clients the right questions, at the right times- we could find out everything that we ever wanted to know about our clients and how they prefer to interact and buy from us. What platforms are they looking for us on? what questions do they have for us? What do they value about doing business with us? The answers are all right here. Our clients are more than willing to unlock all of the sales and marketing secrets that we have been looking for - if we only ask. We dive into all of the details in today’s episode. Episode Brought To You By   My own revenue generation strategy sessions.  What sales or revenue generation challenges are you facing right now? Do you have questions around the best way to grow your business  – like, should you introduce a new distribution model or hire a salesperson? Or maybe youre looking for some guidance on how to close that big dream account or make your sales quota for the year?   A strategy session may be just the thing that can help you move forward quickly. It’s a video conference where you and I get together one on one to talk about your specific situation and we detail the actions that you can take to get you to where you want to be. It’s a mini-mentoring session designed to help you get some clarity quickly. Reserve your session here. If you haven’t done so already, I would also like to invite you to subscribe to the podcast to automatically get all of the revenue generation strategies and skills that you need to build your business delivered right to you weekly. Plus, you’ll be sure to get the special bonus episodes that I am planning for you. Leave us a review on wherever you consume content - Apple Podcast, Stitcher or Google play and consider sharing if with someone else that might benefit from the content. This helps others find the podcast, grow our message and improve our content. Lastly – is there a particular topic, challenge or expert view that you would like to see featured here on the Selling With Soul podcast? Please feel free to reach out to me directly at Meredith@MeredithMessenger.com to tell me about it. “How To Sell The Way That Your Customers Want To Buy” Episode Resources Revenue Generation Strategy Sessions Contact Kristin: Website  Roadmap To Revenue Book Twitter LinkedIn  Blog

Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy by Kristin Zhivago Click here to view the show notes! https://www.salesartillery.com/marketing-book-podcast/roadmap-to-revenue-kristin-zhivago

What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite? On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients. Kristin's exact strategy is provided in detail in her book  Roadmap to Revenue, How to Sell the Way Your Customers Want to Buy, but you can get the CliffsNotes version here! Listen to the podcast to get step-by-step instructions for carrying out customer interviews (not to be confused with buyer persona interviews!) and learn how the results can transform your business. Transcript Kathleen Booth (host): Welcome back to The Inbound Success Podcast. My name is Kathleen Booth, and I'm your host. This week, I have a special announcement before we get into the conversation with today's guest, and that is that the podcast now has an Alexa skill. So, if you have an Amazon Alexa, go into the app under skills, search "inbound success," and you can add it to your Alexa and hear my voice talking to you every day if you so choose. 

Kristin Zhivago started her first business with her husband in 1979. Since then she hasn't rested. In fact, she spent nearly 35 years as a Revenue Coach for hundreds and hundreds of companies. During the past four years, she has co-founded Cloud Potential and Cloud Wise Academy, both of which she has now parted ways from. She is currently the founder of Zhivago Partners, a digital marketing management company. Kristen is also the author of a new book called Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. In this conversation, we discuss customer interviews, why customers buy, and being stoked. Now, let's hack... Kristin Zhivago.

Cloud Wise Joe and Chauncey explain the importance of your inventory being available online and how Shopify can aid small and local businesses in being found by more buying customers. Shopify: https://www.shopify.com/ eBay: https://www.ebay.com/ Facebook: https://www.facebook.com/

Cloud Wise Joe and co-host Chauncey probe local businesses to google their websites and their businesses as customers would. They explain that owners don't often see from the buyer's point of view and aren't answering the questions that customers are really asking. Google AdWords: http://bit.ly/2CJ2NWV Keyword planner: http://bit.ly/2gt3tmS Kristin Zhivago: http://bit.ly/2zhUpxR "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy" written by Kristin Zhivago: http://bit.ly/2ziwDSr

Join Kurt as he interviews Kristin Zhivago. Kristin is president of Zhivago Partners, a digital marketing management company, and the author of the book, Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin was one of the first to identify selling as a matter of supporting the customer's buying process. Kristen and Kurt discuss: Biggest blunder people make today in sales & influence Tips for entrepreneurs How to think like a buyer How to deal with a prospect who has found wrong information or too much information from the internet How to not bore your prospects What questions to ask to get your customers to buy Current trends in online marketing And much more! Content Marketing: How to go from Creep to Friend Why do they need or want what you’re selling? It is never, ever what you assume. Interviewing thousands of customers for my clients convinced me of that by the second interview. What roadblocks must be overcome, in their own minds, before they can reach for their wallet? Who do they have to convince? What else have they looked at, and why did they reject it (so far)? What makes them nervous about buying from you, because of their past experiences and because of the things you said – or didn’t say – on your website? What is the question they wish everyone would answer, but no one does? All of us marketers can easily suffer from a problem that is similar to the one salespeople have. Most salespeople listen only closely enough so that they can talk. In other words, their goal is to talk, not to listen. They listen so they can talk. Similarly, marketers gather facts about their customers so they can prove to their bosses that they “get” those customers, and so they can write. They are more excited about the output than the input, just like salespeople, and just like the graph above makes clear. For more information about Kristin visit: zhivagopartners.com Offer of the week: Find our your Persuasion IQ & get a free digital copy of my best-selling book! www.takeyouriq.com   

In this episode, Shari speaks with Kristin Zhivago. She is the president and founder of Zhivago Partners, a digital marketing management company, she speaks worldwide about the customer’s buying process, and is the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Kristin’s specialty is being able to map out the customer’s buying journey and recognize the role that the internet plays in the buying process. Music: BenSound.com

John North from Evolvepreneur interviews our special guest, Kristin Zhivago. Kristin Zhivago, president and co-founder of Cloud Potential and author of the ground-breaking 5-star book "Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy." She speaks worldwide on how the Digital Revolution has changed everything - what's new, what's changed, and what you can do about it.

“Your digital footprints speaks more volumes than your CV” – Bernard Kelvin Clive Learn how to build a powerful brand online using instafame. In this episode Austin Godsey shares insight on how you can make the most of social media to build a powerful brand online. Austin Godsey is a serial Entrepreneur, International Speaker, and Top Marketing Earner. The CEO of Global Visionariez, who built GV to 2.3 million in revenue per month and active team of 15,000 customers The CMO and co owner of  InstaFame which has 700 current active paying clients. Recommended Books: www.instafame.social GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.

Kristin Zhivago, president of the digital marketing management firm Zhivago Partners, is the author of the 5-star book Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy. Zhivago spent decades as a “revenue coach” to CEOs and entrepreneurs and has always been on the bleeding edge of marketing technology. Zhivago teaches writers worldwide how to write for SEO and customers.

Today, I'm talking with Kristin Zhivago, the author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy and President of Zhivago Partners a digital marketing management company that helps clients with customer and digital presence research. We hear it time and time again, “You need to get out of the office and talk to your customers.” But we rarely hear about what that actually looks like in practice and how that helps us grow our business. In our interview today, Kristin changes that by laying out how to interview your customers to get the information you need and then what to do with that information once you have it. If you aren't regularly having calls with your customers, and I mean multiple times a month, then you need to listen to this episode. Even if you are having those conversations, tune in so you can be sure you're getting the most out of them.

“Don’t just be selling. be connecting” – Bernard Kelvin Clive In this podcast episode my guest Kristin Zhivago share on how brand can sell the way that customers will buy. Kristin Zhivago has become one of the leading experts on the customer’s buying process, and was one of the first to see selling from the buyer’s perspective. She speaks and teaches worldwide for companies and organizations. She spent decades as a “revenue coach” helping clients ranging from thriving young start-ups to those in the Fortune 500, including Dow Jones, IBM, and Johnson & Johnson. Recommended Books: GOALS Are Dead! How to Make Every Day Count Skills Every young Executive Must Have  HOOKED: Overcoming Social Media Addiction Rebrand: The Ultimate Guide to Personal Branding Branding Simplified  Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy Books by Bernard Kelvin Clive

In this episode, we elaborate on how so much of the purchase decision happens without a sales rep present, and what smart reps can do about it. Kristin Zhivago, President at CloudPotential, and author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy, joins me on this episode.

Search engines, once the number one tool buyers used to help find service providers, have lost their appeal. Buyers have changed their behavior and now turn to friends and social network communities to help them decide who to hire. Sellers and marketers need to acknowledge this or risk losing their business, says Kristin Zhivago, author of Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy.