Podcasts about ctsm

Play Episode Listen Later May 14, 2025 15:10

EXHIBITORLIVE 2025 brought together some of the smartest minds in event marketing—and we captured their thoughts straight from the show floor.Matt wasn't there, but Coty Adams (Director of Marketing) and Mollie Stahl (Senior Account Executive) at Rockway Exhibits + Events were. And in this special compilation, you'll hear direct insights from event pros on what's shaping the industry now: AI, sustainability, CTSM education, workforce development, event design trends, and why this community still matters more than ever.✅ Real perspectives from first-timers and 25-year veterans✅ What's changing in booth design, material usage, and sustainability✅ Why education, community, and creativity are fueling the future of eventsHit play and catch the pulse of what's next in face-to-face events—live from San Antonio.--------------------- Connect With Us:Matt Kleinrock: https://www.linkedin.com/in/matt-kleinrock-9613b22b/ Coty Adams: https://www.linkedin.com/in/cotykadams/Mollie Stahl: https://www.linkedin.com/in/molliestahl/ Our Company: https://rockwayexhibits.com/

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Elevating Experiences and Maximizing ROI with Jaclyn Gilio Live On The Show Floor At ExhibitorLIVE

Play Episode Listen Later Aug 6, 2023 18:08

Join us for an insightful conversation with Jaclyn Gilio, a Marketing Events Specialist from VertexOne, as we explore the world of event marketing redefined. We dive into Jaclyn's journey as a CTSM candidate, her quest to find a new exhibit house for VertexOne, and her pursuit of innovative ways to showcase and amplify their software. Discover the importance of creative engagement, driving qualified leads, and the exciting trend of immersive booth experiences. Learn how return on experience (ROX) takes center stage in Jaclyn's strategy, making events memorable and impactful for attendees. Gain valuable tips on networking, event planning, and creating memorable booth experiences that leave a lasting impression on your audience. Tune in to explore the future of events and the power of making connections beyond the trade show floor. Don't miss this engaging episode filled with practical insights from an event marketing expert!Connect with show host Matt: On LinkedInConnect with Jaclyn: On LinkedIn

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CTSM Program Takeaways w/ Marsha Bivins Live From The Trade Show Floor At ExhibitorLIVE

Play Episode Listen Later Jul 7, 2023 14:11

One of the biggest reasons we heard event marketers were coming to ExhibitorLIVE is the CTSM program they offer to level up your career.Marsha Bivins was one of those vent marketers, and she joined us to share a bunch of really practical takeaways from what she's learning, and what she's planning to implement.Connect with show host Matt: On LinkedInConnect with Marsha: On LinkedIn

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The Language of Event Marketers | Live On The Show Floor From ExhibitorLIVE w/ Kodi Morton

Play Episode Listen Later Jun 11, 2023 15:39

Kodi Morton came to ExhibitorLIVE to learn from their CTSM program and find community with her people, event marketers.Lucky for us, we found HER!This was a great conversation with a real event pro on the show floor talking about the formation of an event marketer, the trends on the show floor, and the "path to promotion town".We need more of these conversations!For the best trade show booth strategy in the business- intentional design, great customer service, and no more sleepless nights- go to Rockway Exhibits + EventsConnect with show host Matt: On LinkedInConnect with Kodi: On LinkedIn

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208 - How to Create Strategic Memorability - with Rama Beerfas

Trade Show University

Play Episode Listen Later Apr 17, 2023 22:27

Rama Beerfas, CTSM, MAS - is the Strategic Memorability Specialist at Lev Promotions where she specializes in branded products for trade show and event marketing. Her goal is to recommend products that are relevant to clients' branding, goals and target market while melding with the client's overall marketing message and tactics. She calls this creating strategic memorability™.We Discuss:Why you shouldn't choose products just because they're hot/new/cool/trending.What is strategic memorability(TM)?Top tips and tricks for using promo itemsRama's Top Tips & Takeaways:Share your realistic budget and quantity needs when asking for product suggestions.If you're choosing your branded products from a catalog or website, without thought to your target market, DON'T!Find a promotional product consultant that will ask questions above quantity and budget and make suggestions based on your specific needs.Branded products are an effective marketing tool that should be part of your holistic marketing messaging and strategies. If they don't integrate into your branding and messaging, they don't make sense and they don't have the marketing impact you want. Special Offers from Rama!We offer a complimentary 15 minute phone or Zoom consultation to discuss basic information on the considerations for your branded product needs. We'll be in Booth 1109 at ExhibitorLive in Louisville in April. Go to our website levpromotions.com and click on the ExhibitorLive 2023 menu link for a special show offer and a registration link that includes a complimentary exhibit floor pass.Connect with Rama:rama@levpromotions.comwww.levpromotions.com858-205-1398https://www.linkedin.com/company/lev-promotionshttps://www.facebook.com/LevPromotions

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Cartelera 09 - 2021

Play Episode Listen Later May 2, 2021 13:07

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana.

cartelera ctsm

Cartelera 08 - 2021

Play Episode Listen Later Mar 28, 2021 12:03

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Jumpin Boogie Woogie de Audionautix cuenta con una licencia Creative Commons Atribución 4.0. https://creativecommons.org/licenses/by/4.0/ Artista: http://audionautix.com/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 07 - 2021

Play Episode Listen Later Mar 22, 2021 11:03

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Willow - Wait a Minute; 90s Sitcom Joy Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 6 - 2021

Play Episode Listen Later Mar 8, 2021 10:50

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Reel: Mudanza (Los Productores), ¿Quieres ser mi San Valentín? Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Battle, Epic & Cinematic by Alex Koff

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Cartelera 05 - 2021

Play Episode Listen Later Feb 26, 2021 11:27

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Reel: Entrevista para ser un fantasma Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Nights in Las Negras Careless Whisper - saxophone cover 2021 - Manu López

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Cartelera 04 - 2021

Play Episode Listen Later Feb 20, 2021 12:23

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Reels: FEDA, Te Quiero Hasta la Luna, Quinto Encuentro de Barranco The B-52's - Private Idaho Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 03 - 2021

Play Episode Listen Later Feb 15, 2021 13:18

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Reels: Padre Nuestro, Romantimpro, Macbeth, yo no me voy a morir Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 2 - 2021

Play Episode Listen Later Feb 7, 2021 12:18

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Reels: delicada flor de loto, On Repeat, Jardín Salvaje, Rock Lobualdo, Japan Musical Sonic Pogo - Vans in Japan Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 1 - 2021

Play Episode Listen Later Jan 30, 2021 13:37

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual peruana. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Cheery Monday by Kevin MacLeod https://incompetech.filmmusic.io/song/3495-cheery-monday -License: http://creativecommons.org/licenses/by/4.0/ Los Músicos Ambulantes - Yuyachkani. Concierto final - https://youtu.be/g_b7PPNS5F8 André Rieu & his Johann Strauss Orchestra - https://youtu.be/IDaJ7rFg66A Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/

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Cartelera 12

Play Episode Listen Later Dec 24, 2020 11:57

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ Jingle Bells (Instrumental Jazz) - E's Jammy Jams Christmas instrumental - Royal English Orchestra Christmas Song (War is over) - Johnn Lennon

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Cartelera 11

Play Episode Listen Later Dec 17, 2020 13:28

CTSm les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Esta semana, un evento muy especial dedicado a la gran Sara Joffré. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ Aplausos - Óscar G. Villegas Barbie Girl - Aqua Siqui Siqui · Euforia de Iquitos Sonatina No 2 in F Major Rondo - Joel Cummins Música Instrumental de Miedo, Terror, Suspenso, Misterio. https://youtu.be/JV0qDRW_sec

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Cartelera 10

Play Episode Listen Later Dec 10, 2020 16:52

CTSM les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ SPACE MUSIC - Space, Stars, Planets : https://www.youtube.com/watch?v=_hHwz1UWJmI&t=404s "Duik Múun" en la Plazuela de las Artes : https://www.youtube.com/watch?v=wxuYzdEnjUo Leslie Shaw - Rodolfo El Reno : https://www.youtube.com/watch?v=NDAb1j6ZdUM La casa de Papa Noel : https://www.youtube.com/watch?v=l9Xg6tdFLDQ&t=149s 12 Days of Christmas (Instrumental) - Jingle Punks

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Cartelera 09

Play Episode Listen Later Dec 3, 2020 14:06

CTSM les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ It's Beginning to Look a Lot Like Christmas - Johnny Matthis Beethoven - Für Elise (Klutch Dubstep Trap Remix)

Manifiesto

Play Episode Listen Later Nov 21, 2020 1:15

CTSm les trae un breve discurso sobre la coyuntura semanal.

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Cartelera 07

Play Episode Listen Later Nov 11, 2020 13:16

Cartelera 06

Play Episode Listen Later Nov 4, 2020 11:18

CTSM les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ Circus Of Freaks by Kevin MacLeod (https://incompetech.com) - License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Cartelera 05

Play Episode Listen Later Oct 28, 2020 11:38

CTSM les trae una breve guía sobre las obras, actividades y recomendaciones de la cartelera teatral virtual limeña. Música: Protofunk by Kevin MacLeod. https://incompetech.filmmusic.io/song/4247-protofunk -License: http://creativecommons.org/licenses/by/4.0/ Wallpaper by Kevin MacLeod. https://incompetech.filmmusic.io/song/4604-wallpaper -License: http://creativecommons.org/licenses/by/4.0/ Sock Hop by Kevin MacLeod. https://incompetech.filmmusic.io/song/4387-sock-hop -License: http://creativecommons.org/licenses/by/4.0/ Circus Of Freaks by Kevin MacLeod (https://incompetech.com) - License: CC BY (http://creativecommons.org/licenses/by/4.0/)

Host Stephanie Chavez, CTSM talks with senior production supervisor Bryon Seedorf about the process of managing massive production at The Trade Group. Bryon oversees building the booths for clients, but as you are about to hear, it's SO much more than that! Every step of an upcoming event is on a timeline, and often those booths need to be ready to 'morph' for size allotments at multiple events each year. Every department is a critical step, from sales working with the design team to capture the vision, to the project management team that works with account managers to make sure it meets budget requirements. Bryon takes you through the step-by-step process behind the amazing booths they produce. Time management is the challenge, because show dates don't move and the projects need to be delivered and set up on time. Communication is critical. Information is key to making sure the project leaves from one point to the other correctly. Some booths are in production weeks at a time, sometimes people change their minds. Bryon has made a career out of being able to pivot under high stress circumstances!To work with Stephanie and her fabulous team at The Trade Group, call 800-343-2005 today. Connect with The Trade Group on Instagram, Twitter, LinkedIn, Facebook, and YouTube.Tricks of the Trade is sponsored by:The Trade GroupAbacus 3 972-323-6353Event Architecture 972-323-9433For guest or advertising information, contact Stephanie at 817-262-8168.Banner AdvertisingPodcast/Radio AdsSegment SponsorProduct MentionsEnjoy the OBBM Network business talk show format on 24/7 OBBM Radio, or subscribe to the OBBM Network Podcast on Apple Podcasts or Google Play Music. Download the Offbeat Business app for iOS and Android to get it all in the palm of your hand, and get OBBM Network TV programs on Roku and Fire TV! Call 214-714-0495 to learn more.Support the show (https://offbeatbusiness.com/discountmembership/#join)

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Tricks of The Trade - Trade Shows Mean Business

OBBM Network

Play Episode Play 30 sec Highlight Listen Later Jan 25, 2020 31:01

Trade shows mean business, on every level. Meet Randal Acker, president of Exhibitor Media Group, the engine behind tradeshow industry's most comprehensive training event ExhibitorLIVE, asking, "What will trade shows look like in the next 5 years?" The rise of face-to-face marketing has created a space for professionals to hone their events around attendee attraction, engagement, and to a growing extent, measuring booth ROI. ExhibitorLIVE offers over 170 in-depth sessions and workshops on all aspects of face-to-face marketing and management.As the pacesetter and standard in the exhibitor industry, Randal candidly talks with Host Stephanie Chavez about his core commitments to ensure EL attendees walk out with deliverables they can take back to work and use immediately. Attendees who want to improve their event performance need an education, not a sales pitch. There is a measurable science to the whole thing!Stephanie and Randal discuss the Certified Trade Show Marketer Program (CTSM) accredited by the Northern Illinois University. According to their 2019 survey,90% of attendees sad they had confidence in better results after attending CTSM training offered by Exhibitor Media Group.70% said training improved and elaborated their execution plan and caused them to be an expert in this arena. Stephanie recently earned her CTSM after completing 23 required courses and proving the application of those lessons, an additional 3-hour exam. Only 10% of enrolled candidates get this certification and are qualified to use it. Now she teaches booth ROI regularly as a value add for local businesses at The Trade Group at their Carrollton, TX, location. Understanding face-to-face marketing on this level gives C-Suites the advantage of an internal tradeshow expert sitting at the table. Get YOUR training, go to ExhibitorOnline.com to get started today. Exhibitions mean business, register for the spring ExhibitorLIVE and change the course of your event strategy forever! To work with Stephanie and her fabulous team at The Trade Group, call 800-343-2005 today. Connect with The Trade Group on Instagram, Twitter, LinkedIn, Facebook, and YouTube.Tricks of the Trade is sponsored by:The Trade GroupAbacus 3 972-323-6353Event Architecture 972-323-9433For guest or advertising information, contact Stephanie at 817-262-8168.Enjoy the OBBM Network business talk show format on 24/7 OBBM Radio, or subscribe to the OBBM Network Podcast on Apple Podcasts or Google Play Music. Download the Offbeat Business app for iOS and Android to get it all in the palm of your hand, and get OBBM Network TV programs on Roku and Fire TV! Call 214-714-0495 to learn more.Support the show (https://offbeatbusiness.com/discountmembership/#join)

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Why You Should Apply to EXHIBITOR All-Star Awards with Travis Stanton

Play Episode Listen Later Jun 24, 2019 31:38

Are you a trade show event marketer? If you have achieved something unique for your company in face-to-face marketing, now is the time to nominate yourself to be an EXHIBITOR Magazine All-Star! Travis Stanton, EXHIBITOR Editor, shares insights in this interview about EXHIBITOR including the All-Star Awards, how to get nominated and how it can impact your career. All-Star Awards Overview The annual All-Star Awards celebrates corporate event planners who have contributed to their company’s trade show program by doing something that made a big impact. Award winners have all not only overcome a challenge, they have the data to demonstrate measurable results. This is an incredible opportunity to shine a light on your own achievements or something a friend or colleague has done. If you have never won an Exhibitor award and are a trade show exhibit manager or corporate event manager, this is the perfect award for you! Not only will you be featured in EXHIBITOR Magazine, you also receive a free one-day pass to EXHIBITORLIVE 2020! 7 Insider Facts About the EXHIBITOR All-Star Awards: Criteria to Win:The committee is looking for industry leaders who have achieved measurable results. Any challenge you faced-including the idea that “we can do better” and implemented a solution. How to Evaluate Your Accomplishments:Take a look at what you have accomplished. Past Winners Include:Trade Show Exhibitors who worked to create a measurement procedure, innovative event apps, overcome corporate mergers to create more efficiencies with their program. How To Get Nominated:You can self-nominate or an agency can nominate a client, or have a colleague nominate you. Who Wins:Your program doesn’t have to be big to win.“Small companies to big budgets and everything in between have been past winners. "Clever, DIY solutions that not only save money or increase leads can win”-Travis Stanton Being in the CTSM Program can help:You don’t have to be in the CTSM program but it might help you to think of your best practices that you have done to apply. How much does it cost:It is free to submit your awards entry. Favorite Resource: Travis shared the best way to find inspiration-go check out trade shows outside of your industry. You can look at local fairs, festivals, museums and other places if you aren’t able to travel to a show. You will be surprised how much you see can be applied to your program. You can find Travis on LinkedIn and at ExhibitorOnline and EXHIBITOR LinkedIn group. Subscribe to the e-newsletter and the magazine for news in the industry. This is your time, if you have accomplished a measurable success for your trade show program. Complete the online entry form and see where this will take you! And if you have any questions about this episode, reach out to me, I love hearing from you! Editing Credits: As always, a big thanks to Christy Haussler with Team Podcast for editing this episode.

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How to Engage Your Network and Get Promoted

Play Episode Listen Later Apr 8, 2019 15:52

Asking your connections for help can make some of us hesitate or worse not act on our instincts at all out of fear they might say no to our request. It comes down to being prepared so that we feel confident when we engage both our network as well as new connections we are at ease and comfortable in what we want to say. Senior leaders on this show have shared how their network served them well when faced with a difficult choice or job transition. And let’s face it. Your circle of influence is there for you when you need them and ready for when you aren’t expecting it. If you want tips on how to be prepared for what to say-check out episode 08 with Robyn Sayles and episode 13 with Tara Lynn Foster. This episode is going to go beyond the obvious statement that you need a personal network. And it even past building your personal advisory board as described in episode 41 building your circle of influence. This is what to do once you have people in your corner-one of the things people forget doing is asking their circle of influence to help them in powerful ways. Now I have a question for you-what would you do if…you will fill in the blank: You are standing in line at Starbucks and strike up a friendly conversation with someone-but it’s like the experience on a plane when you meet someone and then never see them again and walk away without sharing information, or you take the conversation further and offer to potentially help that person, become LinkedIn and start a new connection with that person. Maybe you are thinking-I don’t see anyone at Starbucks I would want to know-hey I get it. Sometimes you want your quiet time without interruptions. But, chance doesn’t happen. Opportunities present themselves to you and when you see them-you need to seize that moment. This experience happened to me just this week. I was in Florida and all week, I noticed this Empowering women conference around the hotel. I saw women who looked like business owners, entrepreneurs and one thing they all shared was a confidence about them when they walked by or like this situation-standing at Starbucks. Standing next to a woman in line, we struck up a conversation and I asked: “Are you here for the women’s conference?”. It turned out she was and after a few short moments, we realized that we shared a common passion for empowering women and I offered to make an introduction to one of my guests from this podcast whom I thought shared a common interest and would be helpful to her. Now-you may be thinking- “that never happens to me.” But, I want to challenge you to step outside of your comfort zone and try to meet one person you didn’t know and offer to be of service to them. If you are feeling stuck-don’t work here are five tips to empower you to take action. 5 Ways Tips to Engage Your Connections Decide where you need help. Look at the details of your career and program-there areas of your job that you feel confident and know how to execute. Then there are situations you aren’t sure how to handle-for example how to get executives to be more involved at your biggest show. It may be in your organization that there are several layers between you and the President/CEO. Navigating to that person can be a challenge. Having a senior advocate in your arsenal will not only help give you access, but they can also help you create a plan and deliver a compelling story as to why the President’s participation will help close business. Know what you need before you ask. Request introductions. If you need to engage a leader within your organization but don’t know them-ask someone you know to help-preferably a sponsor or senior advisor. Be of Service to Others. If you are looking to ask a leader for their help-know what is important to them before you ask. For example, if increasing revenues at your face-to-face marketing is important-show how it will be mutually beneficial to collaborate together to have the President attend your next conference and interact with VIP attendees. Follow up on your ask. If you received help, and introduction or other advice, thank the person who provided the assistance. Share the steps you took following your conversation. Share your success. Everyone feels good knowing they helped achieve results. Be sure to not be shy, share how the steps you followed at their recommendation led to exceeding goals and objectives for your program. The most important thing you can do right now is decide where you need help and who can provide you with the assistance you need. Take action today and you will make steps to being noticed and promoted. Please reach out to me with any questions at Rock Your Trade Show I love hearing from you! Credits: Thank you to Christy Haussler at Team Podcast for editing this episode!

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How to Take Risks and be an Industry All-Star with Marcia Deem

Play Episode Listen Later Jan 14, 2019 30:12

Want to really differentiate your marketing program this year? Check out how Marcia Deem, CTSM recently won two big awards, MeetingsNet 2018 Changemakers award for Leaders, Innovators and Disruptors as well as the Exhibitor All Star Award and how it differentiated her marketing program. Each award included doing something truly disruptive in the trade show industry and Marcia demonstrated innovation, taking risks and more importantly finding ways to think way outside the box. Marcia taped into her creativity to win stakeholder buy-in, achieve measurable financial results and establish new customer evangelists at a new industry vertical show. Discover how you can rock your trade show program and become an all-star like Marcia by implementing her strategies. 6 Power Tips To Stand Out and Win Buy-In Involve Leadership: Invite key executives within your organization to be speakers and stay involved in the event. Show Value: Marcia shares how she showed ROI for each event using a dashboard that was shared with decision makers within her organization. Leadership were so impressed with the results that they increased their participation from 2 to 70 shows. Create an Online Meeting Hub: Realizing that having information centrally located, Marcia created a single location where employees could gain access. Find a Cheerleader Who Will Encourage You. Marcia shared how Robyn Davis recommended she submit her name for the Exhibitor Magazine All Star award. Having Robyn’s support made the difference and Marcia to reach out to her boss and write up their success story. Enter a New Market and Attract New Customers. Marcia shares her 3-part strategy to convert potential new prospects to become evangelists for her company in a new vertical by implementing an advisory panel of new customers, create buzz before, during and after the show. Become a Speaker at an Industry Conference. If you really want to differentiate yourself, try speaking at a conference-and it can be a panel like Marcia is going to do at ExhibitorLive in her Peer2Peer Improvement Panel. If you want to achieve results like Marcia mentions in this episode, check out our free Results Assessment or reach out to me, I love helping you achieve your goals! Favorite Resource: “You are a Badass How to stop doubting Your Greatness and start living your Awesome Life” by Jen Sincero. Marcia shared two favorite quotes from this book: “Because so often we say we are unqualified for something, what we are really saying is that we are too scared to try it, not that we can’t do it”-Jen Sincero Final words of inspiration “You need to go from wanting to change your life, to deciding to change your life”-Jen Sincero Special thanks as always to Christy Haussler at Team Podcast for editing this episode!

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How To Create a Strong Personal Brand

Play Episode Listen Later Jan 7, 2019 24:09

Are you planning out your 2019 year? If you are in the throes of planning goals and the path to achieve those goals think about this…You can 10x your success if you do this one thing. Make a personal intention of creating your personal brand. Don’t worry-if you are thinking “I have no idea how to do that-you are not alone!” Today we are going on a personal journey together, using Roz Usheroff book “The Future of You: Creating Your Enduring Brand” as the blueprint. Before we embark on this project-remember we are striving for progress-so that when we look back we can think-yes! I did that! Don’t worry you got this. Conduct Your Own Personal Market Research. For marketers familiar with focus groups-understanding habits, experiences and perceptions directly impacts the way brands plan strategies. It is no different for our personal branding-we need to first know where we are to go forward. This is the hardest part of the process-don’t let it stop you. Survey what you think is your perceived personal brand and then compare it against what the truth is. Roz says something so true “Those who fail to learn from history are doomed to repeat it!” Remember – knowledge is power. Harness what others think and if you don’t feel the feedback is aligned with your own perception the good news is that we all have the chance to course correct any time we choose to do so. Create Your Personal Mission Statement Just like a company who has a mission statement-yours will help remind yourself and express to colleagues, leaders, and your boss-this is what I aspire to be. Roz identifies that “The mission statement helps you identify and articulate your beliefs and core values”. Here are her tips to develop your mission statement: “Who? Describe yourself…talents, gifts, and attributes” “What? Outline your goals for the use of those talents” “How? Describe the outcome, including the impact that you want to make and the impression you want to leave behind”. Find Ways to be Memorable For introverts-and I feel you-as an extroverted introvert-the thought of putting yourself “out there” can feel overwhelming. But remember whether you intentionally or unintentionally want to express your personal brand-you are and will be expressing it…so why not create your personal brand the way You Want to Be Remembered? Roz shares a quote from Seth Godin “Purple Cow: Transform Your Business by Being Remarkable”. If you don’t know that book, I will have a link in the show notes-everyone needs to stand out like a purple cow! Roz reminds us that “your personal brand is ‘the sum of every experience others have of you’”. Think about how others experience you-if you are a marketer-do you pitch your idea for product promotion? How was that experience for you-and more importantly how was it for your team, the target audience, your boss? Did you make an impression and rock the meeting? If people came up to you afterwards asking you for advice-you know that you made an impact. Ready to take your memorability to the next level? It is so important to be visible. Recently, I had someone suggest it is important to network across divisions. If you work in a large corporation and the headquarters are not in your location or if the company you work in is very large-what steps do you do daily weekly to gain visibility. Roz shares many examples of people getting passed over for promotions even though they surpassed financial goals and expectations. This is at the core of why having a strong personal brand is so important. Don’t shy away from raising your hand to be seen-volunteer for opportunities that stretch your comfort zone and may not directly relate to your job. Ask yourself throughout the process-do people seek out my advice? If yes then your visibility is memorable-double bonus points! One of my favorite questions Roz suggests you ask others to help establish your personal brand is “If you were going to open up your own company, what position would you offer me and why?” and then follow up with “What qualities do I possess that make you see me in that position?” You may be wondering, even after you receive their feedback-whether it is the right stuff to make you stand out, be both visible and memorable. Here Roz offers an important lesson about finding your unique ability. Often, we overlook our unique ability because it comes “easy to us”. Do you think if something is too easy-it cannot be enough to make you stand out and be memorable? Quite the opposite is true. Consider finding what makes you unique by examining talents you have right now that which people ask you about the most. Think about colleagues and co-workers who seek you out for help on projects. Do you have a pattern of something that comes up over and over again? Create that as your enduring differentiator and expand on it. For example-personally I am passionate about helping empower women. When I attend a conference or an event and see familiar faces, I am often approached and asked to grab coffee and help provide career insights. In fact, this is the reason I started Rock Your Trade show and yet—I often overlook this unique ability because it is something in my DNA-I enjoy serving others and helping comes naturally. I could overlook this or leverage it to create something that stands out. Now think about a similar scenario for yourself…anything come to mind? Use the first thing that pops up as the starting point to truly create something that will help you stand out. And if you really want to take being memorable-and increase your visibility even more-try adding in servant leadership. Why? Because when we offer others our help with no expectation in return it will draw people unexpectedly towards your unique ability. Roz highlights the key qualities of a servant leader “listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, growth, and building community”. We don’t have to use every single one of these to be a servant leader, but you should try to use at least 3 of these qualities on a regular basis and discover the rewards of helping others. We have up to now focused on learning about ourselves, what makes us unique and how we can be memorable and visible. Now what? It is time to become our own PR agency. This doesn’t mean to brag about our accomplishments-which is often why many of us do the opposite and hide behind them. In fact-many of us grew up with the notion that it is somehow “bad" to talk about a goal we achieved and so we should not acknowledge it. How many of us have said when asked about reaching a milestone as “it was nothing”? This doesn’t serve you in your career. So how do we achieve recognition without seeming to brag about it? Roz points to changing our definition of PR to be “the means by which you can share how your unique ability can assist those you seek to serve in terms of getting them to where they want to go.” This is where servant leadership can really help you to highlight your success. How have you helped a colleague, leader, volunteer, client, mentor or even sponsor shine? When you take an interest in helping someone else, there is gratitude expressed by the recipient and they are happy to share appreciate for your help. Several years ago, I took a course called Courageous Confidence by Chalene Johnson. One of the key things I learned was to keep a confidence file-whereby others who had shared their positive thoughts about something I did could be used to help me whenever I had doubts about an ability. Your unique ability is something others really value-and sharing how it has helped others will help you to have the courage to keep using it. Still unsure where to go for inspiration-think about LinkedIn. It is the perfect platform to recommend a colleague-not just click on the recommend a skill but really write a recommendation. In turn, by helping others you will find that there is a reciprocal effect whereby colleagues and professional acquaintances are happy to take the light you shined on them and shine it back. As Roz calls this “…true PR and personal branding is one of drawing attention to what others can achieve with your help and expertise.” By helping others achieve success you will “become indispensable” and your personal brand will reflect who you truly are. Now that we have taken these 4 keys steps-it is time to take action. After all, a plan without execution remains only a dream. The last step-for you to truly make your brand known is to network. For some of us, networking comes easier than to others. Remember-it wasn’t always easy, like any skill it takes practice! You have your mission statement, and all the tools in your personal branding kit, it is time to create your elevator pitch. I highly encourage you to listen to two episodes focused on elevator pitches-Episode 08 with Robyn Sayles-how to share your personal brand in 9 seconds and Episode 13 with Tara Lynn Foster-How Marketers Can Discover What Makes You Great. Both will help you create your elevator pitch. Identify where you can share your story-at networking events, industry events, as a speaker and even guest commentator on a blog or industry publication. Visibility to who you are will help perpetuate your brand. As a final note about this book and Roz Usheroff, she is truly someone who exemplifies her personal brand. I have had the honor of knowing her, speaking with her on a panel and she was a guest on this show. One of the things she says in the closing of her emails is “Always Be Amazing”. Her uplifting spirit and incredible dedication to serving others is an inspiration for all of us! At the beginning of this episode I said there would be a challenge at the end. So here it is-create your personal brand-your mission statement and elevator pitch and share it with me. I will be honored to feature them here and in the Rock Your Trade Show LinkedIn group. And for your courage- you will be entered to win in our Exhibitus drawing for a full registration pass to ExhibitorLive 2019. So don’t delay, include your personal brand as part of your goals for 2019. As always, if I can help you in anyway as you start this journey, reach out to me at rockyourtradeshow.com/let’stalk I love hearing from you! Special thanks to Christy Haussler and Team Podcast for editing this episode

marketing pr future personal career research market events trade branding identify survey personal brand visibility harness chalene johnson team podcast being remarkable be remembered christy haussler robyn sayles exhibitorlive ctsm exhibitus

CTSM Runion Show

HEMPodcast

Play Episode Listen Later Aug 5, 2018 67:47

Before HEMPodcast we had a show called the CTSM and whole CTSM crew is back together and it does not take but a few minutes and the inappropriate fun ensues. The CTSM consisted of Comedy & Interviews, Metal, Hip-Hop, Punk, & More. Local to National, Underground to Mainstream acts were interviewed. The CTSM chemistry was amazing and just fun. Please enjoy a Happy Earth Market Podcast with a comedy twist.

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HCEAInnovate The Art of the Pitch-Part 1 with Eva Streich and Faye Jermyn

Play Episode Listen Later Mar 19, 2018 23:30

Do you ever feel stuck trying to come up with a pitch? This live interview with GE Healthcare’s Eva Streich and Faye Jermyn Faye offers firsthand insights into what it was like to be a participating attendee at HCEAInnovate. They describe why they joined a team in the session “The Art of the Healthcare Pitch” with Jay Bonansinga, author of the Walking Dead book series. Eva and Faye take us on the journey of coming up with all of the components to create a live pitch in only 10 minutes and so much more! Experience firsthand in this live interview what it was like to attend HCEAInnovate, finding their people and why they are both considering embarking on their CTSM certification through ExhibitorLive. 6 Key Elements to Doing a Group Pitch Establish roles quickly. When you have only 10 minutes to develop a pitch it is important to figure out who will be delivering each element. Determine personas for the product. Establish who will want to buy it and why. Identify the product benefits: Review how will the target personas benefit from using the product. Create a marketing strategy. Figure out the right marketing channels from print, t.v. to face-to-face marketing at trade shows. Invent a story to tell for the pitch. Imagine each persona and describe how their lives will be impacted by the product. Ask for the business. Even though you are in an imaginary scenario, remember to win you need to ask the group to choose your team. If you need help pitching your ideas for your trade show program, reach out to me, I would love to help. Be sure to catch Part 2 of the “Art of the Pitch” with author, director, Jay Bonansinga. Resources: HCEA ExhibitorLive Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.

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ExhibitorLive- Elevate Your Trade Show Program with Glenda Brungardt

Play Episode Listen Later Mar 12, 2018 32:30

Wishing you could attend all of the sessions at #ExhibitorLive? This interview is with session speaker Glenda Brungardt, CTSM, Global Event Manager at HP. Glenda shares amazing tips that span budgets, measurement to working with unions. Glenda describes “...it’s no longer about a demo on the show floor, it’s about figuring out what is the customer experience like when they visit HP.” She describes what it's like being a destination exhibit, hosting user conferences and being new to a market. The key is to find time saving strategies that will help you focus on what really matters for your trade show program. 5 Tips to Advance Your Event Marketing Strategy Be true to your brand. Think about what is your brand solution, and what it is that you want the attendee to interact with so that you can have a conversation with that person. One size doesn’t fit all. The biggest thing you need to do is listen to stakeholders so you can come back with a solution that fits their unique need. Decisions need to be more than cost per lead. Look at other areas that show return it isn’t only about sales sometimes it is about exposure and how attendees experience your brand. Develop a system based on the history of your program. Streamline 80% of the tactical side of the event so the focus is on the 20% that creates an individual experience. Understand the union jurisdiction in the venue city. Glenda teaches people what an “exhibitor bill of rights” can do and the benefit to organizations when they know the potential of what is in their power to do. Final thoughts: “You have love what you do, knowing you are o.k. with the travel schedule…and this is an industry that is all about relationships.” Ready to take your program to the next level? Reach out to me I would love to help. For more interviews on #ExhibitorLive visit www.rockyourtradeshow.com Resources: HP uses this Smart Sheet Glenda can be contacted on LinkedIn. Credits: Thanks as always to Christy Haussler at Team Podcast for editing this episode.

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ExhibitorLive Power Tips for Trade Show Event Marketers with Kimberly Kee

TradeshowGuy Monday Morning Coffee

Play Episode Listen Later Mar 5, 2018 35:39

Have you been thinking about how you can take your trade show event program to the next level? Kimberly Kee, Event Marketer at Jeppesen, a Boeing company, shares insights from her CTSM sessions at #ExhibitorLive. Find out how you can re-think your approach to budgeting, find ways to leverage your negotiated contracts to offer incentives for sales reps and more. Kimberly provides stories about her personal experiences from being an exhibit manager, becoming a consultant and going back to corporate event management. If you missed going to ExhibitorLive, Kimberly describes the tips and tricks from her 5 sessions this year. Listen to this interview and walk away with actions you can take today in your trade show event program. 4 Tips In This Episode: Leverage Contracts: Look at what you have negotiated for hotels and use the perks for your sales team. Evaluate Your Budget: Review how effective your participation is and if you are reaching the right target audience. Enhance Corporate Events: There are no set rules, re-imagine what your corporate experience can look like. Become A Speaker: Leading a session at #ExhibitorLive offers the unique opportunity of getting training and gain recognition in the industry and within your organization. Find more interviews like this on at www.rockyourtradehso.com and if you have a question or would like help with your trade show program, reach out to me at www.rockyourtradeshow.com/letstalk. Credits: A big thanks as always to Christy Haussler at Team Podcast for editing this episode.

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TradeshowGuy Monday Morning Coffee: February 19, 2018: Ruth Failer, CTSM

Play Episode Listen Later Feb 19, 2018 19:49

A chance to sit down and discuss tradeshow marketing with a CTSM - Certified Tradeshow Marketer. Ruth Failer talks about how to make your next tradeshow a success. Check out the blog at http://tradeshowguyblog.com http://tradeshowguyexhibits.com http://tradeshowexhibitbuyerskit.com http://tradeshowsuccessbook.com - get your free copy of my book!

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Beyond Cost Per Lead – 4 Ways to Deliver ROI with Lynn Reves

Play Episode Listen Later Feb 12, 2018 30:51

Have you been asked to demonstrate ROI for your exhibit program and need data that is more than cost per lead to validate your program’s results? If you aren’t sure how to show leadership the value of your trade show program, you are not alone. In this episode, Lynn Reves, Director of the Results Division at Exhibitus shares measurement strategies you can start using today. Four Ways You Can Achieve Measurable Results 1. Explore New Business Opportunities. Set your call to action strategy to be focused on the next step not the last step to converting a potential customer into a client. 2. Focus on Client Retention. A hidden opportunity with face-to-face marketing is client retention. Identify current customers and any that are at risk and include retaining clients as part of the value your trade program delivers. 3. Demonstrate the Value of Marketing Communications. Take advantage of speaking opportunities at a trade show and position the company as a thought leader. Consider including elevating leadership's involvement with key customers and prospects. 4. Take Advantage of Cost Avoidance. Look at ways to consolidate sales meetings at a national conference in lieu of a separate meeting. Gathering global teams at a trade show reduces the cost of having a separate meeting in addition to the conference. There are many additional ways you can expand the value of your program and win leadership support. Get started with this free trade show program assessment survey at www.rockyourtradeshow.com/assessment. Encourage stakeholders in marketing and sales to take the assessment. Information gathered in the assessment is much richer if sales and marketing take the assessment. Exhibitus offers a complimentary evaluation of the survey results. Want to learn more about ROI? Visit Exhibitus in booth 1243, at the ExhibitorLive conference in Las Vegas February 25-March 1st. You will be able to hear Lynn speak about an integrated measurement approach and so much more! Receive a complimentary VIP pass by reaching out to me at www.rockyourtradeshow.com/letstalk Credits: Thanks as always to Christy Haussler and Team Podcast for editing this episode.

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Why Creating a Habit of Asking Will Boost Your Career

Play Episode Listen Later Jan 29, 2018 12:39

If you were given an unexpected 21% raise, would you ask for more? The answer for most of us is we would be so surprised that the thought of asking for more wouldn’t cross our minds. The reality is there is a high cost when we don't ask. This episode explores three examples of opportunities where women could have asked, and didn’t and the cost that resulted by not asking. You may see a little of yourself in the real-life examples and that is o.k.! It has happened to all of us… where we look back and think: “if I only I had asked!” Here is a blueprint to creating a habit of asking and the rewards that will happen when you do it on a regular basis. 6 Steps to Creating an Asking Mindset Take A Look Back In Time. Think about the past five days. Was there a situation where it didn’t even occur to you to ask for something? Perhaps you knew there was something you wanted but didn’t ask? Write down the details of the experience. Take Note of How You Felt. Regret is something that we all have but it is what we do to move forward that counts. If you are feeling wistful that you should have asked-don’t worry you can change it next time! Create an Alternative Storyline. Now think about what could have happened if you did ask…and how it makes you feel. Look Forward in Time. Think about the next 5 days. Is there a meeting or opportunity in the where you may have the chance to step outside of your comfort zone and ask for something important to you? Anticipate Questions In Advance. Create a play book of things you might ask for in different scenarios. Perhaps you want to have a one-on-one with a leader in your company. Are you looking to get stakeholder buy-in and need support? Imagine situations where the opportunity to ask will occur and practice what you would say to achieve a positive outcome. Make an Ask Success List. Each time you ask someone for something-keep a log on the outcomes. Even if the answer to a question didn’t quite turn out the way you hoped, write it down. Sometimes the hardest thing in making progress is taking the first step. Taking action is so important. Keep this list on your smartphone or someplace that is easily accessible. Refer to the list when you have doubts and it will reinforce the positive habit of asking for what you want. This is your time. Don’t leave anything on the table-ask for it. You are worth it! If you would like more insights about building courage, and asking for what you want, reach out to me at www.rockyourtradeshow.com/letstalk. I would be honored to help you. Resource: Check out episode 30 on Negotiations and the steps you can take to get to yes. For more advice, and insider marketing tips visit www.rockyourtradeshow.com Credits: As always-a big thanks to Christy Haussler and Team Podcast for editing this episode!

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Integrating Design Thinking into the Attendee Experience with Matt Beck

Play Episode Listen Later Jan 15, 2018 29:29

Have you ever wondered what inspires designers to develop face-to-face exhibit environments? In this episode, Matt Beck, Design Director at Exhibitus shares a behind the scenes look at how he finds inspiration (it might surprise you!) and how to bring the unexpected and delight your target attendees. Find out how to use Design Thinking to connect with your customers at your next trade show event. 4 Ways to Use Design Thinking In Your Trade Show Program Create the unexpected. Matt shares how creating the right design is like giving a gift to a loved one and seeing their excitement when they find exactly what they were looking for-and in the case of face-to-face marketing the gift is the experience they have when the solution to their problem is revealed to them in a trade show exhibit. Design Thinking is Simple. It all starts with empathy and starting with your target attendee to create a framework from the end goal to be beginning process that yields the optimal results. Early Collaboration is Key. Engage designers early-sometimes way early- in your process to really get the most out of the end result. Designers are a resource and extension of your marketing team and can help turn potential customers into life-long fans if they have the opportunity to be integrated into the planning process. Find inspiration in small places. You don’t have to have a big exhibit space to yield wow results. In fact, Matt shares how in smaller inline exhibits, there is optimal focus and it gives designers an opportunity to solve challenges in a restricted space In addition to having a design thinking focus for his team, Matt is embarking on a second year of speaking at ExhibitorLive. He shares how everyone has fear at some point of speaking publicaly. For many people having public speaking on your career resume is something that will help in ways beyond honing presentation skills. It leads to great connections and inspiration and creative ideas. Design is only one component of the integrated marketing approach and to help you find the right solution, visit www.rockyourtradeshow.com/assement to take your free program assessment. You will receive a report and a one on one review with Lynn Reeves, Director of the Results Division at Exhibitus. The answers may surprise you and you can use the information right away in your program. If you would like to attract, connect and engage with your target attendee, reach out to me, I love to hear from you. Resources: The Fountain Head by Ayn Rand and Abstract on Netflix Credits: A big thanks to Christy Haussler from Team Podcast for editing this episode!

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How To Show Value For Your Trade Show Program with Cindy McCormick

Play Episode Listen Later Sep 11, 2017 30:23

Do you wish you could show value for your program but aren’t sure how to do it? So often the first line of ROI measurement is focused on the quantity of scans at a booth. Cindy McCormick, CTSM and Associate Director Convention Marketing at Novo Nordisk shares in a recent interview at HCEAConnect 10 key ways you can increase the value of your trade show results and motivate your sales reps. 10 Ways to Boost Value, Increase Sales Rep Engagement and Show Results Look beyond the scan. Lead capture isn’t the only way to measure trade show results. Beacon technology is one way to track traffic and allow the attendee to approach the reps on the show floor. Use the attendee demographics to measure visibility. If you have a banner ad, or other sponsorship and you know the total number of attendees you are able to calculate how many people saw your message while at the conference. And depending on the placement, most likely attendees are seeing the message more than once. Use the unopposed and opposed hours to measure traffic. If you establish the dwell time an attendee has with a sales rep you can calculate how many people sales reps talk to during unopposed show floor hours and then change the calculation to be less when there are fewer attendees during opposed (during sessions at the conference) show floor hours. Leverage exposure in the poster areas. A lot of attendees go to the poster area at healthcare conventions and this is a metric that is valuable if you have a poster, visibility of your scientific information counts towards overall impressions at a trade show. Find Sponsorships that offer visibility. Some conferences have hotel keycards as a sponsorship and other items that get repeated visibility. This metric should be included in the overall impressions and impact on attendees at a conference. Consider the location of the conference when determining overall traffic to the exhibit. If the convention is in a city that has outside attractions, the traffic in the hall may decrease during unopposed hours and that plays a factor in the measurement of people in the booth. Focus on quality over quantity. Talking to the most people isn’t going to give results as effectively as talking to the right customers. Conferences aren’t increasing the number of attendees and so the notion of getting more and more leads shouldn’t be the end goal. Create a pop-up territory for conference. Establish sales goals for the “pop-up” territory and communicate them to the sales reps and their managers. Incent your sales team to have quality conversations. Choose a reward that is visible and makes the sales reps energized to have quality conversations over quantity. This strategy also helps the sales reps feel focused on the show floor to engage with attendees instead of with colleagues. Host post-show daily debrief sessions. Solicit feedback during the show from the sales reps and give them the opportunity to share best practices on how they are engaging in conversations with target attendees. Acknowledge the daily leader in the pop-up territory and copy their manager about their on-site performance. Cindy shares invaluable insights on how you can increase engagement, value, visibility and ultimately improve results. Check out the full interview here including how she re-invented her personal brand after being at a company for 22 years. Balance Strategy: Cindy recommends sleep being a primary focus when traveling. She also shares a resource for energy management and living a performance lifestyle in order to really accelerate your personal stamina for traveling. General Resource: Mark Goldberg has an e-book to challenge stakeholders about why they want to go to shows. Find Cindy: Cindyamcormick@gmail.com and on LinkedIn. If you liked this article and want to learn more about how you can add value to your program, contact me, I love hearing from you. Visit www.rockyourtradeshow.com/hcea for more interviews from the healthcare series. Credits: A huge thank you to Christy Haussler and Team Podcast for editing this episode!

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How To Rock Your Next International Trade Show with Don Schmid

Play Episode Listen Later Jul 31, 2017 33:33

Planning to exhibit at an international trade show? There are a lot of details for global exhibiting and it can be hard to know where to start. Don Schmid, Lead Global Trade Shows at Pfizer and President of HCEA (Healthcare Convention & Exhibitor Association) shares his wealth of knowledge about exhibiting both in the U.S. and globally. After working 21 years at Chrysler he moved into a new industry working first at GE Healthcare and now after a recent merger is with Pfizer. Don shares his experiences in this interview and offers key strategies every exhibitor can use for their trade show program. 4 Global Conference Power Tips Act Global-Live Local. When looking to exhibit outside of the U.S., it is really important to know local rules and regulations. Don shared an example of how the Italian Ministry of health requires a 60 day notice before allowing a symposia and it is not flexible. Missing deadlines in a country can be very expensive and in some cases require the event to be re-scheduled. Understand Privacy Rules: In 2018 a new privacy law GDPR is going into effect in Europe that will change how companies can collect leads at trade shows. Stay Up to Date: Laws change in different countries and it is important to keep up to date on things like VAT tax, if you are in healthcare restrictions for HCP’s and other industry specific rules. US Based ROI Goals May Not Apply: Some countries don’t allow lead capture at all, so the traditional thinking of lead capture as an ROI indicator should be adjusted for the culture and country of the global conference. Once you know the local rules it is easier to establish the goals for the conference. It may be more about conversations and access in a face-to-face environment and less about quantity of badge scans. In addition to discussing global trade shows, Don shared the power of joining, volunteering and engaging with an industry association like HCEA (Healthcare Convention and Exhibitor Association) 5 Reasons to Join an Industry Association: Build Your Personal Network: Mergers are all around us. Making connections when you don’t need them is critical to being fluid in times of change Experiential Learning: Volunteering is one of the best ways to quickly build transferrable skills to your career. Gain Recognition: Getting involved with a committee and moving into a board role allows your employer to see the value you add to an organization. Education and Trends: Think about getting a CTSM or CME certification so that you can stay on top of industry trends. Increase Career Options: Once you have built a network, gained skills and are viewed as an industry expert through education the options for career transitions become broader. If you are in Healthcare-the HCEA Connect conference is coming up in Chicago August 13-16 is a great place to start. Favorite Resources: International Trade Shows by Larry Kulchawik Creativity Inc. by Ed Catmull Creative Confidence by Tom Kelley and David Kelley You can find Don Schmid on LinkedIn and contact him if you have a question. Have a question about how to exhibit globally? Reach out to me, I love hearing from. Be sure to visit Rock Your Trade Show for the latest episodes, trends and insider tips! Credits: A big thanks to Christy Haussler and Team Podcast for editing this episode!

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5 Insider Tips For Every Trade Show Event Marketer with Leah Woomer

Play Episode Listen Later Mar 20, 2017 28:44

Leah Woomer attended ExhibitorLive in 2016 and was thrilled to discover that she found a place where there were so many event marketers just like her. She shares how she is the only person in her company who manages over 60 trade shows and internal events and what it feels like to be in a silo. Many event planners and trade show managers find themselves as the sole person in their role. Find out how Leah manages her role and finds a way to stay balanced while traveling in this latest episode of Rock Your Trade Show podcast! 5 Insider Tips For Every Event and Trade Show Marketer Career Development is key to advancement. If you are looking for a path forward, learning not only the tactics but best strategies will help you be seen as an expert. It can make you better at what you do, from tactics to overall strategy, Leah highly recommends the CTSM program the Exhibitor Media group offers. Why you need to network and know how to find “your people”. Meeting others who are as passionate about the industry as you are “can feel magical”. It is an opportunity to create a personal advisory circle of like-minded people who can help you when you need advice. Even if you are an introvert it becomes much easier to meet others when there is a solidarity and shared common interests. Trade Shows and Events are at the hub of many companies success. Event planners and marketers interact with sales, marketing and financial in a company. One of the biggest challenges working with multiple departments like finance, product development, sales and marketing is finding a way to help everyone achieve a common goal. Finding balance while on the road is important to staying grounded. Leah includes yoga while she travels and she is a certified yoga. Check out Yoga Glo the next time you are on the road. It can provide mental balance, and relieve stress when you have been going non-stop from dawn until night. Don’t let the fear of failure stop you. So many women hesitate to raise a hand for a new opportunity and yet many event and trade show planners feel as though they “fell” into the role. Take what you learned from that first experience of trying something new and build on it going forward. Remember “no one died of failure” and while in the moment you may not see the learning, in the end you will come out ahead. Finding time to celebrate success can be hard when you do so many events. Leah shares a very personal story of how she had a moment at their thought leadership conference and user conference. She describes seeing all the things that were supposed to work together, interact seamlessly. The team at the registration desk were welcoming attendees walking in; the Account Executives were greeting high value customers, executives on stage and she looked around and realized “I made all of this happen”. Recognizing the impact it had for the company and see the tangible result of what you did is very rewarding. Whether the impact you made includes changing graphics, putting up an exhibit, creating a successful sales forum, you can see a representation of the work you did. Leah describes what it felt like and how it was an incredibly proud moment. Leah did say to a colleague “Can you believe it- they all showed up they are all here”. It is an incredible feeling and taking it all in is so important. Enjoy those moments, you deserve it! If you want to find more like-minded people, please join our LinkedIn group. I would be so honored if you would consider sharing this with a friend or colleague. If you want to learn more check out www.rockyourtradeshow.com Editing Credit Special thanks to Christy Hausser and www.teampodcast.com

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How to Create ROI For Your Career and Trade Show Program with Randy Acker