Flourish and Grow to CEO

We are getting ready for the new year so the next thing we need to do is check up on our foundations. Is there something we can improve in our mindset and messaging for 2022?  In this episode, Pam and Jane talk about the importance of mindset, which we also discuss in https://flourish.biz/podcast/episode-17-mind-your-business-an-interview-with-mindset-expert-anita-heidema/ (our episode with Anita Heidema), and messaging. Strategic planning is much more than setting up some goals, so take this opportunity to review all your foundations before the new year comes.   Today we discuss: [01:38] Planning for success in 2022. Mindset check and limiting beliefs  [07:20] Improving Marketing and Strategy. Letting your personality shine through your messaging! [14:42] Training and learning for next year. Tips to organize information!   Resources mentioned in this episode:   Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now!v Take our http://www.flourish.biz/think (free assessment) and tell us, do you think like a CEO?  If you want to listen to a more in-depth conversation about mindset and limiting beliefs, head out to our https://flourish.biz/podcast/e3/ (foundational pillars episode )and our https://flourish.biz/podcast/episode-17-mind-your-business-an-interview-with-mindset-expert-anita-heidema/ (interview with Anita Heidema).   Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e40/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

December is just around the corner and before you even know it, we are already starting a new year. How exciting!  Right now is the perfect time to start planning strategically and setting up goals that can help you improve and maximize your income.  In this episode, Pam and Jane give us tips on what to look for when evaluating and creating a strategic plan for your business. They go over everything: what you should consider and what you should be aware of in order to get the best out of your 2022.   Today we discuss: [01:30] Effective planning for 2022. What should you look at when planning for next year's strategy. [05:01] Setting up realistic and ambitious goals for 2022. From vision to tactics! [11:13] Your why as an entrepreneur: Why are you choosing to do this instead of anything else.   Resources mentioned in this episode:  Strategic planning is the job of a CEO, but not many know how to do it. Improve your CEO skills with our assessment now! Take our http://www.flourish.biz/think (free assessment) and tell us, do you think like a CEO?    Thank you for listening to this episode of Flourish+Grow to CEO! We hope this short and sweet episode has given you a solid foundation on strategic planning to help you achieve your goals.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e39/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

Are you moving on too quickly from your marketing tactics or are you not moving on quickly enough? It is so easy to go from one end to the other without even noticing you are engaging in marketing sabotaging practices that are preventing you from getting the results you want! In this episode, Pam and Jane talk about why do we fall for these marketing sabotaging practices and how to change them in order to get the most out of our marketing efforts.    Today we discuss: [01:30] Understanding tactics and strategies to avoid marketing sabotaging practices that are getting in the way of success. [04:17] Implementable steps to create a solid marketing strategy. Number one: setting up a vision. [08:17] Marketing FOMO: Learn to use social media in your favor. [14:02] One of the most common sabotaging marketing practices: Jumping into the latest trends without getting your basics in place.     Resources mentioned in this episode: Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!      Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some useful nuggets to start implementing your strategies and getting the success you want!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e38/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

With a new trend coming every day and thousands of titles that claim to know the secrets to getting more leads and building up a community. it's easy to lose sight of what needs to be done in order to bring that vision you have for your business to life.  In this episode, we are back with another amazing guest who understands the importance of having solid fundamentals and who also loves helping businesswomen with market profitability through innovation, creativity, digital marketing strategies. Today, we talk with marketing genie, https://www.linkedin.com/in/ashleighwomble/ (Ashleigh Chanel.) Ashleigh is a world-traveling gadget addict. CEO ofhttps://makeyourmarkconsulting.com/collab-kit/ ( Make Your Mark Digital Marketing Agency) and founder of Mind Yout Biz, in which she positions her clients as authorities in their industry and helps them build trust within their audiences to increase profit.   Today we discuss:  [01:23] Introduction to Ashleigh Chanel, the Marketing Genie, CEO of Make Your Mark Digital Marketing Agency, and founder of Mind Your Biz. [04:03] How to create a marketing strategy that works for small businesses and enterprises alike. [09:01] Identify your gaps and flourish. How to spot the things you need to improve in your business in order to improve your results.  [14:41] How to get more leads for your business. Understand funnels and lead generation techniques that work for your business. [18:03] What makes for a perfect lead magnet. [27:13] How to build up your community efficiently. [31:09] Effective ways to gain visibility for your business. [37:45] What does a marketing system looks like for different businesses.   Resources mentioned in this episode: Find more about Marketing Genie Ashleigh Chanel on https://www.instagram.com/ashleighchanel/?hl=es (Instagram) and https://www.facebook.com/AshleighMsAshleigh (Facebook).  Or go to her website https://makeyourmarkconsulting.com/collab-kit/ (Make Your Mark Consulting) to dive deeper into what you actually need from digital marketing to get results faster.   Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips on digital marketing and how to implement solid strategies based on your foundations.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e37/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

‘Business is about going out there and making things happen!' Have you ever heard something like this before? Because we sure have and, as women business owners, sometimes it can be a little exhausting to only lean on our masculine energy that wants to hustle and move forwards 24/7. Sometimes we need to get back to our feminine energy. In this episode, we tap into this with Feminine Marketing coach https://www.linkedin.com/in/coachjulz/ (Julie Foucht). Julie is a successful business coach who tripled her income in less than a year by learning and doing marketing like a man (Impressive!), but that made her miss the creative flow, so she found another way, the feminine way! Julie now hosts https://podcasts.apple.com/us/podcast/the-art-of-feminine-business-with-julie-foucht/id1029092788 (The Art of Feminine Marketing podcast) and teaches other women how to use their skills to fulfill their divine purpose.   Today we discuss: [01:23] Introduction to Julie Foucht, who teaches us about the art of female marketing. [04:01] What is feminine marketing and how is it different from traditional marketing. A little bit of history of women in business. [11:01] How to succeed in feminine marketing without getting overwhelmed by the new trends and shiny objects.  [19:50] Practical tips to finding a balance between your feminine and masculine energy to take action and check your To-do list more efficiently. [26:28] How to attract new people to your community. Transmitting your energy in your copy. [33:44] Rapid fire questions with Julie Foucht.     Resources mentioned in this episode: Find more about Feminine Marketing coach Julie Foucht on social media. Follow her on https://www.facebook.com/coachjulz (Facebook), https://twitter.com/juliefoucht (Twitter), and https://www.instagram.com/artoffemininemarketing/ (Instagram).  Or go to her website https://juliefoucht.com/ (Julie Foucht) to find a balance between your feminine and masculine energy. And if you want to know more about feminine marketing, go check out Julie's podcast https://podcasts.apple.com/us/podcast/the-art-of-feminine-marketing-with-julie-foucht/id1029092788 (The Art of Feminine Marketing). It's a delight to listen to her!    Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO?   Take our http://www.flourish.biz/think (free assessment )now and find it out!      Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips about feminine marketing to start doing things your way!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e36/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

Transitioning to an entrepreneurial mindset is all about finding who you are as a person and sharing it with the world. Even an engineer can take a 180° turn and become a successful entrepreneur, which is the case of our amazing guest today. In this episode, we share mics with The Identity Archeologist Josh Zepess to dig out the truth behind personal branding and the journey to becoming a CEO.  So in a world where dreams are crushed, and souls are forgotten, Josh Zepess, The Identity Archeologist, is on a mission to ensure talented solopreneurs turn every business first impression into a second impression where the sale happens by raising their ROC or Return On Conversation.   Today we discuss: [01:23] Introduction to The Identity Archaeologist Josh Zepess. How does an engineer become an identity archaeologist? [12:50] Why is branding a core component for success and ROC? Understanding personal branding to improve your marketing and ROC (Return On Conversation). [19:17] How to stand out in the sea of sameness? Practical tips to improve your personal branding. [30:50] Let's define authenticity! What is authenticity and how to monetize it. [36:37] 3 goal crushing tips. [30:22] Quick questions with Josh Zepess.    Resources mentioned in this episode: Find more about ROC expert and Identity Archeologist Josh Zepess on https://www.instagram.com/joshzepess/ (Instagram), https://www.facebook.com/joshzepess (Facebook), and https://www.linkedin.com/company/the-identity-archaeologist/ (LinkedIn ) You can also visit his websitehttps://www.joshzepess.com/ ( Josh Zepess The Identity Archeologist) to discover, articulate, and monetize your personal branding.   Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!      Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to discover and monetize your personal branding and improve ROC!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e35/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

After a certain age or a specific event in our lives, we start asking ourselves what's next? Well, having gone through this many times, let us tell you that ‘next' can and should be an exciting new chapter in your life. Today we invited intentional life coach Sallie Wagner to tell us how we can change our perception and build a life we are excited to live after what's next. In this episode, what's next strategist Sallie Wagner tells us how she came to be a multipreneur by embracing and aligning the many passions of her life to turn them into successful businesses. Pam and Jane also explore Sallie's MSG formula — Mindset, Skillset, and Get off your assets.    Today we discuss: [01:29] Introduction to multipreneur, intentional life coach Sallie Wagner, the “What's Next” strategist.  [06:55] The three things you can do to change your mindset and start creating the life you want. [10:48] Complementing mindset with skillset. Sallie shares her experience aligning her skills and perception in her businesses.  [14:50] The three major mindset shifts that allow you to pivot in order to get the life that you want. [19:13] How to get into action and off your assets to achieve the goals that are truly meaningful to you. [30:22] Quick questions with Sallie Wagner.  Resources mentioned in this episode: Find more about intentional life coach Sallie Wagner on https://www.facebook.com/SallieColacoWagner (Facebook )and https://www.linkedin.com/in/sallieintentionallifecoaching/ (LinkedIn ) You can also visit her website https://intentionallifecoaching.net/ (https://intentionallifecoaching.net/) to know more about her MSG strategy. Or go to https://prosperitylearninggroup.com/ (https://prosperitylearninggroup.com/)  if you are interested in improving your game in the real state industry.    Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some tips and tricks to implement and start getting excited about what's next for you!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e34/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

Selling is the lifeblood of your business and, as such, you shouldn't feel like it's boring and uncomfortable. Rather, think of it as getting your work into the world. Thus, the importance of improving your sales conversations. We like to define the process of selling as getting to know other people and exploring their needs to serve them at the highest level. And sometimes, this doesn't really involve them buying your product. In this episode, our sales expert Jane Garee dives more into what selling is and what is not to help us change our perception about sales conversations and become better salespersons ourselves.    Today we discuss: [01:23] Building your sales muscle. What is selling and what isn't?  [10:24] Changing your perception of selling. Understanding the process of selling. [13:01] Myth of selling we need to debunk. #1: You don't have to be good at closing the sale. [21:45] Myth of selling we need to debunk. #2: You don't always have to make an offer [31:09] A sales conversation's objective is to get to the truth. [40:11]  Myth of selling we need to debunk. #3: Your client don't care about you, they care about the benefits your services can provide.    Resources mentioned in this episode: To complement all of Jane's tips to improve sales conversations, we encourage you to listen to https://flourish.biz/podcast/e25/ (episode 25), where we talk about the importance of focusing on outcomes instead of deliverables.  This will help you create a solid selling strategy that leaves you and the people you are selling happier. If you want to know more about how to improve your selling conversations, head over to https://showstoppingsales.com/ (Showstopping Sales). Jane has some great resources there!     Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has changed your perception of selling, and that you can start having richer, funnier, and valuable selling conversations from now on!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e33/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

You've got the experience and the ideas, and now, it is time to write them!  Many business owners wish to become bestselling authors, but the amount of work that takes to make this project a reality can be overwhelming without the proper guidance. In this episode, we invited bestselling author and publisher https://jyotsnaramachandran.com/ (Jyotsna Ramachandran) to tell us how can we can turn our books into bestsellers on Amazon. Pam and Jane ask everything you want to know about self-publishing and monetizing your book successfully.  If you have a lot of knowledge to share that can sure fill out pages, then this is the episode for you!    Today we discuss:   [01:30] Introduction to bestselling book author and publisher, Jyotsna Ramachandran.  [03:11] How to choose the perfect topic for your book. Jyotsna explains her Topic Selection Framework [08:16] Strategies to start and actually finish writing your book. How to keep yourself motivated. [13:17] What does it mean to be an Amazon Bestseller? How do Amazon's charts work. [16:29] Self-publishing the right way. How to manage the project to get your book to look like a New York Times Bestseller. [20:47] Common mistakes authors make when self-publishing. [24:47] How does publishing a book can help you grow your business. Strategies to turning your book into a lead generation tool. [28:56] How to turn self-publishing projects into speaking gigs to leverage your book. [32:54] Monetizing your book. What are the income streams available for self-publishing authors.   Resources mentioned in this episode: Find more about Jyotsna on her social media or go to her website https://www.happyselfpublishing.com/ (happyselfpublishing.com.)  You can also schedule a book strategy call with her and her team to get your book project going! And, if you don't yet have a concrete plan settled and writing a book is more of a distant idea, you can join her Facebook group, https://www.facebook.com/groups/happyauthorstribe (Happy Authors Tribe). Jyotsna offers live boot camps and great content that will help you find your next bestselling book idea.    Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO?   Take our http://www.flourish.biz/think (free assessment )now and find it out!      Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more confidence to put your ideas out there and start self-publishing!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e32/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEO.

SEO, SEM, keywords, online authority are all confusing concepts to wrap our heads around the first time we hear them, believe us, we know. This is why we invited a specialist in the area to teach us how search engine optimization works and how you can scale your business by improving it.  In this episode, Pam and Jane share mics with SEO and SEM expert Eric Seropyan from https://www.thisismysouthbay.com/ (This is My South Bay). Eric specializes in both international and hyper-local SEO, helping founders, entrepreneurs, business leaders, and small business owners understand online optimization and implement effective strategies to increase conversion.   Today we discuss: [01:23] Introduction to SEO and SEM expert Eric Seropyan. [03:07] What is Search Engine Optimization (SEO). An easy-to-understand explanation and introduction to SEO.  [04:59] What are keywords and how do they work. Understanding keyword traffic and ranking. [10:58] The importance of SEO to copywriting and content creation. [15:22] What is the difference between SEO and SEM and how to build up an online presence. Is it expensive? [32:51] Meta tags and meta descriptions. Where are they and how to optimize them. [22:29] Using backlinks and directories to build credibility on Google.  [27:14] How to get good links to increase authority ranking.   Resources mentioned in this episode: Find more about Eric Seropyan on his https://www.thisismysouthbay.com/ (website). You can even get a free consultation to go over your SEO strategy with him by clicking on the Book Now button   Some SEO tools we mentioned and use: https://yoast.com/ (Yoast SEO) - A great tool that tells you what to improve in your content to make it SEO-friendly and more captivating to your audience.  https://www.semrush.com/ (SEMrush) - An online visibility management platform that helps you find the most effective keywords for your business, run competitor analysis, rank tracking, and more.    Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO?   Take our http://www.flourish.biz/think (free assessment )now and find it out!      Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has served as an introduction to SEO and SEM and it has helped you determine what to improve in your strategy today. Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e31/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Have you ever said to yourself “I'll start my diet on Monday!”? Because we sure have, but life always seems to get in the way, right? Well, not anymore, lady boss!  Today we have a very special guest with us to tell us how we can set and achieve our health goals while also staying focused on growing our business.  In this episode, we welcome https://ca.linkedin.com/in/adam-walsh-b3a907181 (Adam Walsh), health coach from The Lean Professionals. Adam has focused on helping women entrepreneurs to rethink what exercise and health mean to them, in order to enjoy training and adapting healthy habits into their personal routines.  This time, Pam and Jane get interesting insights and tips for everyone to start applying today. Today we discuss:   [01:24] Introduction to health coach Adam Walsh. [04:30] Why focusing on women entrepreneurs? Adam's unique approach to health.  [10:59] Mindset shifts to turn exercise into a healthy addiction. Applying a growth mindset to achieve your health goals. [20:59] How do we set realistic health goals [25:51] What can a mind shift do for you? Jane shares her experience getting into training. [32:51] How to get started. Tips to get to the point of changing your mindset.   Resources mentioned in this episode: You can follow Adam Walsh on social media. He's on https://www.facebook.com/adamshealthy/ (Facebook), https://www.instagram.com/adamishealthy/?hl=es-la (Instagram), and https://twitter.com/adamishealthy?lang=es (Twitter)! You can also join https://www.facebook.com/groups/558979158267734 (The Lean Professionals Facebook Group,) Adam's supporting community of entrepreneurs, to get more tips and exercise routines to get you started.   Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. It's simple, do you think like a CEO?  Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you more perspective on what it is to be healthy and it has motivated you to take that first step towards achieving your health goals.   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e30/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Often a good picture can say more about your business than all the copy in the world. Most business owners forget about the impact that graphics and pictures make to help your business look more professional.  In this episode, we have commercial photographer Gaby Deimeke with us to tell us what makes for a good photograph and what should we be looking for in a shoot to make our pictures look more professional. Gaby Deimeke is a professional photographer based in Boston, graduated from Webster University in St. Louis. She has a wide range of professional experience in 26 countries and her favorite style is portraiture photography. There's no one better than her to chat with us today! Today we discuss: [01:28] Introduction to commercial photographer Gaby Deimeke [04:17] The Bad-ass Women Series. A series of portraits of female entrepreneurs in New York City. [06:55] How to find the right for you photographer? Tips from a professional photographer to find a perfect photographer for your brand. [09:00] The importance of visual elements for your brand. [12:37] How to take great photographs for your business. Tips for at-home and professional photoshoots.  [19:58] How does Gaby make people feel comfortable.   Resources mentioned in this episode: Find out more about Gaby Deimeke https://www.gabydeimekephoto.com/ (here) and follow her on her social media channels. Gaby is on https://www.youtube.com/channel/UC1-3_8kbUIzDaBGsH9xt8RQ?view_as=subscriber (YouTube), https://www.facebook.com/gabydeimekephotography (Facebook), https://www.instagram.com/gdeimz/ (Instagram), https://twitter.com/gdeimz (Twitter), and https://www.pinterest.com/gdeimz/ (Pinterest)! You can also get her https://mailchi.mp/f420f9f016f6/photoshoot-posing-guide (free posing guide) to put into practice and take the best pictures! Don't forget we have a free assessment to test if your mindset corresponds to that of a CEO. So, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has given you some great ideas to take your pictures to the next level!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e29/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

What is branding but a well-crafted message aimed at your ideal client? Keeping your business message consistent and congruent is such an important part of sales and marketing efforts. And It goes on to being authentic and connect with your customers in a way they can relate to. In this episode, Jane starts off by telling us the importance of being thoughtful about our company's touchpoints and even about how we present ourselves to others. On the other hand, Pam shares her thoughts on language and branding on inbound marketing strategies.  Today we discuss: [01:28] Continuity and congruency in your brand. Why is it important? [03:19] How to align your language across all of your touchpoints and why is it important.  [12:54] Language for inbound marketing. Crafting a language that pulls people in. Resources mentioned in this episode: Being a CEO also means being the creative lead of the business and getting the language right is a huge part of sales and marketing efforts. With this free assessment, you can find if you are in the mindset of a flourishing CEO.  So, do you think like a CEO? Take our http://www.flourish.biz/think (free assessment )now and find it out!   And we also have something else that can help you write the perfect messages to your target! Our client avatar workbook! Download our client avatar workbook https://flourish.biz/ica/ (here) and start targeting your messages to the right customers. What are you waiting for? Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think more about your language and put into practice some of our ideas to improve it! Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e28/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Information overload is one of the most common issues CEO's face. We tend to get our hands so busy with small tasks that we forget to take care of those activities that actually move the business forward.  This episode focuses on getting a clear strategy and following it to achieve our business goals. Pam provides some help with this by sharing some tips on creating and following a strategy to generate revenue and Jane tells us how to think and plan for the long run.     Today we discuss: [01:28] What is the real solution to information overload. [03:12] What traps you should avoid to move your business forward and the importance of having a strategy. [09:40] How to plan and create strategies for a long-term run. [13:08] How to prioritize your tasks according to Perry Marshall. [17:57] When is a good time to outsource.     Resources mentioned in this episode: Do you think like a CEO?  Part of your job as a CEO is to build strategies and make sure you and your team are following them to generate revenue. But how? With this course, you'll have all the secrets to being a CEO. Take our http://www.flourish.biz/think (free assessment )now and find it out!    Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e27/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

If you had a time machine and could go back to the moment right when you started your business, what would you do? Pam and Jane asked themselves this question and in this episode, they answer it while also giving some advice on taking the first steps in your business and make it grow faster and easier.  Today we discuss: [01:29] What would Pam and Jane do differently if they had to star over their businesses.  [02:06] Focusing on one revenue-generating idea and getting people who are implementers. [05:25] Putting systems and processes in place as you work on them. [8:45] Getting over one's ego and going out there.  [12:16] Start and nurture your email list. [16:12] Outsourcing and getting a virtual assistant. [20:07] Picking up a niche   Resources mentioned in this episode:   Do you think like a CEO? Building a successful business starts with a million-dollar idea and the CEO mindset. That's why we developed a course to give you all the secrets to being a CEO. Take our http://www.flourish.biz/think (free assessment )now and find it out!       Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you rethink your strategies and review your business in order to flourish and grow.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e26/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Why should people buy what you sell? We know you have an amazing product and everyone should be able to see it, but people don't buy just for the product, they do it because of the outcome.  Engaging emotionally with your customer by showing them the transformation or the outcome they will get from buying your product is what really sells. This is why, in this episode, Pam and Jane explain how to differentiate deliverables from outcomes to use the latter to sell. .  Today we discuss:   [01:28] The importance of focusing on deliverables. [02:31] What is a deliverable and how are they different from benefits. [06:38] Why do people buy what they buy? Keeping outcome in mind when selling [16:20] How to succeed at a sales conversation. Getting the right client to your product. [21:27] How to identify the benefits of your product.   Resources mentioned in this episode: In this episode, we highlighted the importance of getting to know your client and their needs. If you still don't know where to start or you would just like to refresh and expand your audience, we have created a very easy-to-follow workbook to help you better outline your client.    Get the Client Avatar Workbook https://flourish.biz/ica/ (here) for free!   Your client avatar is one of the many decisions you have to make when you are taking the role of CEO. Do you think like a CEO? Our goal is to help you prepare for the rewarding work of becoming the CEO of your own successful and profitable business, so are you ready to do this?   Take our http://www.flourish.biz/think (free assessment )now and find it out!    This is the first step to getting that wanted freedom! Take the assessment and tell us, do you think like a CEO?   Thank you for listening to this episode of Flourish+Grow to CEO! We hope it has helped you think about the many benefits of your product and put them to service to all of your clients out there.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e25/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Business growth is less about the administrative part and more about connecting to others,  and, that's right, building a community.  Communities are the cornerstone of every small business and when they are solid and impactful, they can help you reach more people with less effort, as well as create spaces where community members feel close to each other and can create a network between them, just like our amazing Facebook group! In this episode, Pam tells us why vulnerability works to fulfill business needs, and Jane shares some of her experience using vulnerability to create engaging storytelling. Today we discuss: [01:29] The three main components to building a community  [02:00] Vulnerability and business needs. How to be more human to connect with your audience. [19:30] Jane shares a great example of vulnerability and storytelling. [25:05] Exercises to build up a more personal tone for your posts. [27:37] Why vulnerability helps to grow a community.   Resources mentioned in this episode: One of our main references for this episode is writer and Houston University professor, Brené Brown. We took some knowledge from her books and TED Talk that you can find right below:   TED Talk: The Power of Vulnerability. Watch it https://www.ted.com/talks/brene_brown_the_power_of_vulnerability (here). Books: Daring Greatly: How the Courage to be Vulnerable. Find it https://www.amazon.com/-/es/dp/B07DX6TNR1/ref=sr_1_1?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=2FWYIEWJ1JT32&dchild=1&keywords=brene+brown&qid=1623760209&sprefix=brene+bro%2Cdigital-text%2C350&sr=8-1 (here). The Gifts of Imperfection. Find it https://www.amazon.com/-/es/Bren%C3%A9-Brown/dp/159285849X/ref=sr_1_2?__mk_es_US=%C3%85M%C3%85%C5%BD%C3%95%C3%91&crid=2FWYIEWJ1JT32&dchild=1&keywords=brene+brown&qid=1623760209&sprefix=brene+bro%2Cdigital-text%2C350&sr=8-2 (here).   Vulnerability is closely related to mindset and the best CEOs know this very well, so Do you think like a CEO? Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this? Take our http://www.flourish.biz/think (free assessment )now and find it out!  We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO?   Thank you for listening to this episode of Flourish+Grow to CEO! We hope you've taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing!    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e24/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Growing and scaling your business. Oftentimes people think of these two as one process that happens simultaneously, but the reality is that they are separate objectives and you should create different strategies to achieve them, and, of course, track them! In this episode, Pam and Jane offer an overview of our seven amazing pillars and the metrics you need to focus on in order to evaluate what is working and what is not in your business. They also talk about the difference between growth and scalability in a business and how to plan a strategy for each one of them. Today we discuss: [01:28] What's the difference between growing and scaling a business?  [03:14] Should you focus on growth or scalability? Pam and Jane give you some tips to find that out based on your fundamental pillars. [03:30] Mindset to grow or scale your business. [06:51] Vision and growth strategy. [07:53] The importance of good messaging and branding [09:06] Marketing metrics to be aware of on email campaigns and websites. [17:10] Sales metrics you should look at to grow your business. [21:28] Operations and internal metrics for productivity. Resources mentioned in this episode: Make sure to craft messages that resonate with your audience. Get out Client Avatar Workbook for free https://flourish.biz/podcast/e5/ (here)!  POP QUIZ! One question:  Do you think like a CEO? Our goal is to help you prepare for the hard work that is scaling your business, and this episode is all about that! Are you ready to do this? Take our http://www.flourish.biz/think (free assessment )now and find it out!  We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO? Thank you for listing to this episode of Flourish+Grow to CEO! We hope you've taken note of all of these metrics into account and you are able to check some goals in your half-year review. You are doing amazing!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e23/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs.  tWwmgFZLWxAy0hB5R7Tx

Today's episode is all about simplicity in all aspects of life, so we brought an expert in the field to expand on this subject. In this episode, we welcome Sara Torpey, business coach, life teacher, and CEO of https://www.torpeycoaching.com/ (Torpey Coaching). Sara has 20 years of experience coaching business owners and educators in 1-on-1 sessions where she uses her superpower to simplify any process, improving systems and helping businesses to thrive. Pam, Jane, and Sara talk about what simplicity really is and why is this concept important when you want to build a successful business. Today we discuss:  [01:29] Introduction: Get to know Sarah Torpey from Torpey Coaching. [09:42] How does Sarah Torey define simplicity in terms of business and living.  [12:26] How to choose when you have multiple goals to achieve. Can you really pursue multiple goals at a time? [15:34] Managing the internal struggle of personal wellbeing and professional success. What happens when you prioritize things other than your business [20:40] What is the biggest challenge to finding simplicity in the modern world. [31:09] 3 things to start implementing simplicity in your life.   Resources mentioned in this episode: POP QUIZ! But there's only one question:  Do you think like a CEO? Our goal is to help you prepare for the hard work that is scaling your business to a point where it is sustainable and profitable, but are you ready for this? Take our http://www.flourish.biz/think (free assessment )now and find it out!  We promise there are no wrong answers. Take the assessment and tell us, do you think like a CEO? Thank you for listing to this episode of Flourish+Grow to CEO! We hope you've gotten some ideas on how to make life and work easier for you because making a living should not cost you your life!  Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e22/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you! Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. mxXpE6p8jQFERCs0qMB6 

We live in the era of engagement and content marketing has been growing in importance over the years, so today we focus on online content and how to create content that is engaging, thoughtful, and polarizing enough to attract and move your audience. Pam and Jane share with us their thoughts on online interactions and how to make them more humane using content. Pam takes a look at the content sensitivity and gives is a systematic approach to brainstorming content ideas and Jane explores monetization, and some useful copywriting tips she has picked up in her career. Today we discuss: [01:29] Why do you need to start creating content. [02:46] How to get ideas for content that fits perfectly with your brand. [16:20] Keep your content consistent. Find a type of content that works for you and you are able to post consistently. [19:33] Repurposing content, another way of making content without having to actually create it from scratch. [21:52] How to monetize your content. [25:42] Topic sensitivity. How to create content that is polarizing without being offensive. [29:58] Writing tricks from Jane, our amazing copywriting expert.     Resources mentioned in this episode: Flourish+Grow to CEO is all about helping you get out of the solopreneur and gig-master role and step into the CEO's shoes to grow your business. So we wonder, do you think like a CEO?  Join our course Think like a CEO course now and start flourishing  Click https://flourish.biz/think (here to sign up) Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode has given you everything you need to start creating engaging content and taking full advantage of it!   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e21/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Episode Title: Curious About How to Work & Travel? Listen in. It's what we do… a lot! - Ep. 20 In this episode, we focus on building a business that allows you to live the life you want, and get that much-wanted independence we are sure you initially sought for when you started your business. So, that is why this episode is all about freedom. To understand better what this means, Pam and Jane share their personal experiences working while traveling and how they manage time, budget, and personal expectations to make location independence and traveling affordable and enjoyable.   Today we discuss:  [01:28] Introduction: Freedom, slow travel, and sustaining your ideal lifestyle with your business [03:48] Expectations you'll need to master in order to achieve location independence [05:38] Mastering time expectations: tips to create a plan to enjoy spontaneous freedom [22:38] Processes and systems that you absolutely need when you plan to slow travel [33:01] Mastering your budget: creating a strategy to increase your income and how much do you need to travel [39:21] Mastering marketing and sales remotely: automation, marketing, and social media    Resources mentioned in this episode:  One of the key points of this episode was the importance of having various streams of income to support your desired lifestyle. That's why we have created a special course for you! Learn to create Information Products that are effective with our InfoProducts course. Clickhttps://flourish.biz/fip/ ( here) to sign up for the course or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to getting started!    Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode helps you plan the lifestyle that you want. But our greatest hope is for you to start making those small changes to start living and enjoying your business.   Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of https://flourish.biz/podcast/e20/ (this episode's post) telling us what was your favorite part from today's episode. We would love to hear from you!  Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

What if we tell you that you are not making as much money as you should in your business? Maximizing your income can be easier than you think when you have a good back-end sales strategy in place.  Back-end sales strategies are target to existing clients and are highly effective because it's almost seven times easier to sell those customers than converting new ones. In this short and sweet episode, Pam walks us through a workbook on how to create effective back-end sales strategies.   Today we discuss: [03:08] What are back-end sales strategies for business growth  [05:21] Why should you consider using a back-end sales strategy to increase your income? [07:15] How to create an effective back-end sales strategy step-by-step   Resources mentioned in this episode: This episode is all about creating the best back-end sales strategies to increase revenue with little to no effort. So want to share with you our back-end sales strategies template to help you brainstorm cross-selling promotions and upselling tactics.  Download this template in https://flourish.biz/podcast/e19/ (this episode's post) and follow Pam's advice on this episode to fill it and start creating your back-end sales strategies. And don't forget you can also create more specific Information Products with our InfoProducts course. Clickhttps://flourish.biz/fip/ ( here) to sign up for the course or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to get started!   Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode helps you see the full potential of your business and maximize your income!    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Everything in business is about goal achievement. You set yourself the goal to make a certain amount this year, get more clients, grow your business, etc., etc., but how many of these goals are you actually achieving? And what can you do to do so? That's what we talk about today with achievement expert, Kristin Burke! Kristin Burke is a goal achievement coach who collaborates with women, entrepreneurs, and leaders to accomplish breakout performances. She's also a successful host of her podcast, https://elite-achievement.captivate.fm/ (Elite Achievement.) In today's episode, Kristin shares with us what is goal achievement and the importance of setting goals. Along with Pam and Jane, we also explore topics such as goal follow-up and motivation, something we all struggle with, and it is closely related to our pillars of https://flourish.biz/podcast/e4/ (mindset) and strategy.   Today we discuss:   [01:29] Introduction: Kristin Burke, outstanding goal achievement coach [03:22] What is goal setting. One of Kristin's specialties [04:48] Why do goals matter to us business owners [08:32] How to set the right goals for you. The secret formula of Kristin's success  [12:21] Aligning your goals with your values with your goals [16:33] Goal follow-up. What can you do when you feel like you've gotten out o track. [23:45] How to stay motivated in an environment that isn't as supportive with your goals as you would like [27:02] Bigger goals or smaller goals? Which one should we focus on [29:02] What's coming up in 2021 for Kristin Burke   Resources mentioned in this episode:   Kristin Burke is an achievement coach that helps women entrepreneurs to set and accomplish their goals. Get to know more about her on her website https://kristinburke.com/ (kristinburke.com), where you'll have the opportunity to sign up for her breakout plan to get started setting those goals. You can also follow Kristin on her podcast https://elite-achievement.captivate.fm/ (Elite Achievement), another great source of information on how to grow your business.   And if your goal is to generate more income with the content you have right now, one of the things you could do is using InfoProducts!  That is why we created an InfoProducts course that will give you all you need to start putting into practice what you've learned from our episodes and more!    Clickhttps://flourish.biz/fip/ ( here) to sign up for our course on how to create Info Products or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to get started!   Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode provided you with great insights on goals and how to achieve them.  Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us what was your favorite part from today's episode. We would love to hear from you!  Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Big dreams can only be reached by clear mindsets and intentions, and every successful entrepreneur knows it, especially our very first guest, Anita Heidema, a mindset and strategy guru, founder, and CEO of Rich Life & Biz System and Passion is Cooking, who tells us what is the secret to clearing your mindset and overcome limitations to grow your business. In this episode, Pam and Jane share mics with Anita, who talks about auto success mindset, limiting believes, and conditioning your mindset towards success. They also address common issues for entrepreneurs such as fear of success or the importance of having a support group.   Today we discuss:   [01:27] Introduction: Anita Heidema, mindset and strategy guru for entrepreneurs  [04:43] Anita Heidema on mindset. What are limiting believes [07:56] How to start changing your mindset to overcome limiting believes. Self-awareness is the starting point [12:21] Conditioning your mindset as the second stage to change it [14:20] Fear of success. Why does it happen and how to overcome it [17:27] How to keep yourself motivated to stay on track building a successful mindset [20:48] 3 tips to overcome mindset blocks build a successful business from Anita Heidema   Resources mentioned in this episode: Learn more about Anita Heidema at http://www.anitaheidema.com (www.AnitaHeidema.com) or head over to http://www.passioniscooking.com (www.passioniscooking.com) to be part of a community that shares the same love for the mediterranian lifestyle that we do. We know you'll love it! And don't forget we there's more in building a business that manifests that powerful mindset Anita tells us about. One of the tools you can put into practice to generate more revenue is using InfoProducts! That is why we created an InfoProducts course that will give you all you need to start putting into practice what you've learned from our episodes and more!  Clickhttps://flourish.biz/fip/ ( here) to sign up for our course on how to create Info Products or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to get started!   Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode provided you with useful tips on overcoming limiting beliefs and fear of success.    Don't forget to rate and subscribe to this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us what was your favorite part from today's episode. We would love to hear from you!   Would you like to be a guest on our podcast or simply say hi? Head over to our Contact page or follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Maybe today is one of those days when you wake up and you just don't want to do anything. We get. We've been through that so many times and, as business owners, it is almost impossible not to go through periods in which you lack motivation. So we wonder, how to find momentum when it is so hard to find? In this episode, we focus on how to find the motivation to work on things that are necessary to grow your business and how to create a great support system to make them happen. Jane talks about the underlying reasons why we lose momentum and Pam shares some useful tips to avoid procrastination and keep yourself motivated.   Today we discuss:  [01:28] Introduction: Mastering motivation when momentum is so hard to find [03:08] The underlying reason why you are not doing the things you  need to do to grow your business [11:20] Tips to keep yourself motivated so you can start getting things done  [14:22] The importance of taking the time to understand what you are feeling and where it comes when you are struggling with motivation [17:54] Remembering your vision to keep yourself motivated to accomplish long-term goals [21:33] Creating a support system. The difference between a business coach, a mentor, a mastermind group, etc.     Resources mentioned in this episode:  In today's episode, we didn't mention any resources, but that doesn't mean you are leaving empty-handed! The road to a successful business can be difficult when we don't have the proper tools on hand, so we've designed a course focused on one of the best ways to create new streams of income for your business: Informational Products.  This InfoProducts course will give you all you need to start putting into practice what you've learned from our episodes and more!  Clickhttps://flourish.biz/fip/ ( here) to sign up for our course on how to create Info Products or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to get started! Today we also tapped into the importance of having a strong support system and one of the best ways to do that is by joining groups of like-minded people who share similar goals. We have our own https://www.facebook.com/groups/flourishandgrowtoceo (group on Facebook), join and share your experience so we can all flourish and grow!   Thank you for listening to this episode of Flourish and Grow to CEO! We hope this episode provided you with useful tips to find the momentum you need to reach those long-term goals for your business.    Don't forget to rate this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us how do you avoid procrastination and get things done. We would love to hear from you!   Subscribe to our show on your favorite platform and follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram), https://www.facebook.com/flourishandgrowtoceo/ ( Facebook), andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and tips to flourish and grow as the best CEOs. 

Here's the million-dollar question for all entrepreneurs: Why isn't my business growing? Many business owners struggle with scaling their businesses and they start looking for the answer in new strategies or different tactics. The reality is that the reason why your business isn't growing is most likely that you haven't settled strong foundations for it.   Our mission at Flourish is to help you get those foundations in place so you can grow a successful business. That's why in this episode Jane talks about surrounding yourself with the right people and not settling for the "I'm comfortable" narrative out of fear of failure. Also, Pam tells us how to manage the fear of failure and the importance of settling processes to guarantee business growth.      Today we discuss:         [01:27] Reasons why your business isn't growing part. 1: Fear of failure.        [03:56] Reasons why your business isn't growing part. 2: You are not surrounding yourself with people who inspire and guide you to success.        [09:05] Reasons why your business isn't growing part. 3: You are not creating or using business processes.        [14:16] Reasons why your business isn't growing part. 4: You are settling for a definition of success lower than what you initially planned for.  Resources mentioned in this episode:  In today's episode, we didn't mention any resources, but that doesn't mean you are leaving empty-handed. We are aware that taking that step from solopreneur to CEO is not easy and we want to give you all the tools so you can succeed. So we've designed a course focused on creating your own Informational Products. InfoProducts are a great way to create new streams of income and also deliver valuable items to your clients. Clickhttps://flourish.biz/fip/ ( here) to sign up for our course on how to create Info Products or head over to our websitehttps://flourish.biz/ ( flourish.biz) where you can learn more about us, and even get a free guide to get started!   We hope this episode has made you think about what you want from your business and how to take action to actually achieve that desired result. Thank you for listening to this episode of Flourish and Grow to CEO! And we would be even more grateful if you use everything you learn here to improve your business.   Don't forget to rate this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us what else are you interested in knowing more about. We would love to hear from you! Subscribe to our show on your favorite platform and follow us onhttps://www.instagram.com/flourishandgrowtoceo/ ( Instagram) andhttps://www.pinterest.fr/flourishandgrowtoceo/ ( Pinterest) to get more useful insights and join ourhttps://www.facebook.com/flourishandgrowtoceo/ ( Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs. 

Have you ever thought if you have the skills to become a CEO? Well, we are sure you do, but it is not easy going from the entrepreneur mindset to that of a great CEO. That is why in this episode we focus on the differences between a solopreneur or entrepreneur and a CEO, so you can break out of the gig-master cycle. Pam and Jane talk about the key to changing your mindset into a CEO's. Pam focuses on the main differences and motivators for entrepreneurs and CEOs and Jane talks about creating a plan to go from one stage to the next in order to grow your business. Today we discuss:[01:28] What is the difference between an entrepreneur or solopreneur and a CEO. [04:18] What skillset and motivators describe the profile of an entrepreneur and the profile of a CEO. [08:03] How to go from solopreneur to CEO. The stages to becoming a CEO and the importance of delegating and creating strategies. [13:07] Why you should start leaning into the CEO role in order to cross that six-figure barrier.   Resources mentioned in this episode:Do you want to develop Informational Products from the content you already have to create more streams of income in your business? We have created a course for you to do it effectively. Click https://flourish.biz/fip/ (here) to sign up for our course on how to create Info Products or head over to our website https://flourish.biz/ (flourish.biz) where you can learn more about us, and even get a free guide to get started!   Thank you for listening to this episode of Flourish and Grow to CEO! We hope you were able to dive deeper into what it means to be a CEO and that you are taking the steps to become one!  Don't forget to rate this podcast on the platform you prefer and leave us a comment in the comment section of this episode's post telling us what else are you interested in knowing more about. We would love to hear from you! Subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram) and https://www.pinterest.fr/flourishandgrowtoceo/ (Pinterest )to get more useful insights and join our https://www.facebook.com/flourishandgrowtoceo/ (Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs. 

How to know if you are investing in the right things to help you grow your business. Experience has taught us that most products, courses, books, and training programs for entrepreneurs out there actually work, but they are not good for everyone. Sometimes the problem with these products is that you are not ready for them yet, thus, you are investing in them at the wrong time to make your business grow. In this episode, Pam and Jane share their personal experiences investing out of order and tell us how to get out of the cycle of investing out of order by focusing on your business foundations (and we have a whole podcast on that!)   Today we discuss:[01:29] Investing out of order, one of the biggest problems for entrepreneurs today. [05:09] Understanding what it means to invest out of order. Investing in courses, training programs. and other products or services that your business is not ready for yet. [09:21] What is the most important thing for business growth. Investing in your foundations first. [12:16] The 3 attitudes that tell you are investing out of order in your business. [14:24] What are the signs that you are ready to invest in the next step in order to grow your business. When to start investing in other products to grow your business. Resources mentioned in this episode: Ideal Client Avatar Guide: One of the most important things to settle before investing in any new products is knowing who are you targeting it to. That's why we have created an Ideal Client Avatar Guide you can download on https://flourish.biz/podcast/e13 (this episode's post) on our website https://flourish.biz/ ( flourish.biz). Thank you for listening to this episode of Flourish and Grow to CEO! We hope you've gotten some tips to start making the best out of your investments to keep on improving your business. Rate this episode wherever you are listening from and leave us a comment on our website https://flourish.biz/ ( flourish.biz) telling us what have you invested in recently and what have you learned from that experience. Don't forget to subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram) and https://www.pinterest.fr/flourishandgrowtoceo/ (Pinterest) to get more useful insights and join our https://www.facebook.com/flourishandgrowtoceo/ (Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs. 

A CEO's job is not only to work in the business but to work ON it too! A huge part of business growth is actually working on the strategies and tactics to make the magic happen for you and your company and that is why you should take your time to properly create a strategic plan that supports your vision as a business owner.  Today, Pam talks about the difference between strategy and planning, and how these two are combined to create a strategic plan that helps your business grow. Jane shares the fundamentals of strategies and tactics so you never get them mixed up again and tell you how to make sure your vision is aligned with your actions. In today's episode we discuss:   [01:28] What is strategic planning. A concept that combines both strategy and planning for success. [08:01] How does a strategy become a tactic. Tactics and strategy are not the same, and knowing this can be the difference for how you'll move towards success. [09:52] The importance of understanding the interconnection of vision, strategy, and tactics. (We also have an episode dedicated to this. The link is down below!) [09:24] How to create a strategic plan. A 9-step guide to making a great strategic plan. (Find the downloadable guide in the resources) [15:41] Tips on how to follow your strategic plan and keep yourself stress-free in the process. [19:38] How to know your strategy and tactics are aligned with your vision. In this episode, we decided to focus on strategic planning but we also have episodes dedicated to Vision, Strategy, and Tactics as a business foundational pillar and how to create your vision statement. You can check them out in the Podcast section of our website or click on the links down below:  Ep. 4: Hard Work Is Not Enough. Check Your Inner Game and Vision Ep. 11: Have You Articulated Your Hopes And Dreams for Your Business? Creating Your Vision Statement Find the resources mentioned in this episode over on our website https://flourish.biz/ (flourish.biz). Thank you for listening to this episode of Flourish and Grow to CEO! We hope you've gotten some useful insights on strategic planning and so you are able to create your own. Please share it with us on social media if you do. We would love to see it!  Don't forget to subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram) and Pinterest to get more useful insights and join our https://www.facebook.com/groups/flourishandgrowtoceo (Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs. 

“Without a vision, people will perish”, says the Bible, and we couldn't agree more. This is what drives all the actions that you take, so a business cannot flourish without a vision. This is why we've dedicated this episode to share with you some tips for creating your vision statement, so you can align all your actions and get more and better results. This time, Pam talks about what is a vision statement, why it is so important, and what you should and shouldn't include in it, and Jane shares some of her tips to create your vision statement as well as some useful personal experiences.  In today's episode we discuss:   [01:28] How to create the perfect vision statement for your business. A vision statement is more than painting a picture. [04:18] Where to start when creating your vision statement. [09:52] What are common values and how to find yours for creating your vision statement.  [12:26] What is the difference between a vision statement and a mission statement and how the two of them are interconnected [15:54] Tips on creating your vision statement. Jane shares her experience and tips to do so.  Resources mentioned in this episode: What should you ask yourself to create your personal vision statement? What do you want? Think of what you want from your business and your role as CEO What do you want to have?  More money? More time? More clients?  How do you want to feel? Dive into all the emotions you get when you work. Are they what you want them to be? How do you want to be? Make a clear picture of yourself. Get the list of common values on our websitehttps://flourish.biz/ ( flourish.biz) and leave us a comment telling us about your vision. We love to read you! Thank you for listening to this episode of Flourish and Grow to CEO! We hope you've gotten some useful tips on how to create personal and business vision statements that actually move and inspire you to become the CEO that you want to be.  Don't forget to subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram) and Pinterest to get more useful insights and join our https://www.facebook.com/flourishandgrowtoceo/ (Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs.

Most entrepreneurs are so result-driven that it is easy for them to lose sight of living in the present and enjoy what they have or simply letting go of things that they are not enjoying nor are serving them anymore.  In this episode, Pam and Jane share some anecdotes from the 2004 crash and what they learn from those hard times. Jane talks about the importance of seeing life choices as redirecting and Pam brings some mindfulness tips to help you hit that reset button and enjoy your journey to flourish and grow to CEO. In today's episode we discuss:   [01:53] When it is time to hit the reset button? Making peace with your result-oriented personality as an entrepreneur and realizing something is not serving you. [10:07] How to deal with rejection as a business owner. Seeing rejection as redirection. [14:27] Learning to enjoy the journey of becoming a CEO and not just the destination.  [18:13] Tips on mindful meditation to start your day and concentrate on staying in the moment. [23:37] Benefits of journaling. Jane shares her favorite method by Julia Cameron [25:49] Why visualizing your day puts you on the right note to go to sleep and start your next day  Resources mentioned in this episode: Julia Cameron's https://www.amazon.com/-/es/Julia-Cameron/dp/0143129252 (The Artist's Way)  — Jane shares some wisdom from this book, great reading for all creative souls out there. You can also find more about it on her website: https://juliacameronlive.com/the-artists-way/ (https://juliacameronlive.com/the-artists-way/) Thank you for listening to this episode of Flourish and Grow to CEO! We hope you've gotten some useful tips on mindfulness to hit that reset button and live in the present to actually enjoy this amazing journey that is becoming a CEO. We would love to hear if you've tried any of this and how have they worked for you, leave a comment on our website https://flourish.biz/ (flourish.biz)! Don't forget to subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram )and Pinterest to get more useful insights and join our https://www.facebook.com/flourishandgrowtoceo/ (Facebook )group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs.

You are the greatest asset of your business and, as such, you must protect yourself. This means not only physically but also mentally. Having the proper mindset is key to managing a business like a CEO (which is something we have discussed over in our previous episodes). That is why Pam Ivey and Jane Garee talk about the importance of separating your business goals from your personal worth and focusing on you as a person. In this episode, Pam talks about personal rhythms and stress managing techniques for business owners, and Jane shares her experience with alignment and how to balance the life you want to live and your business goals. In today's episode we discuss:   [01:29] What is the most important asset you should focus on when growing your business. Quick hint: You [05:45] Finding the perfect balance between a successful business and a business that supports the lifestyle you actually want [13:50] How to create alignment for you and your business. Knowing yourself and your rhythms [18:13] What and why you should start time blocking to boost your productivity and creativity [20:06] Why you should take your mind away from business. How allowing some time to relax and learning to manage stress will ultimately make you a better CEO [29:49] The importance of self-development for leadership and inner game in business. Before leading any team, you must lead yourself. Resources mentioned in this episode: https://www.dreamsinspirereality.com/ (Dreamsinspirereality.com) — Useful managing stress tips and techniques you can start applying in your life. Thank you for listening to this episode of Flourish and Grow to CEO. We hope you got some a-ha moments and some food for thoughts this time, and, if you did, leave us a comment telling us what it was about over on our website https://flourish.biz/#:~:text=The%20Flourish%20%2B%20Grow%20to%20CEO,that%20elusive%20six%20figure%20mark. (flourish.biz)! Don't forget to subscribe to our show on your favorite platform and follow us on https://www.instagram.com/flourishandgrowtoceo/ (Instagram) and Pinterest to get more useful insights on business and the CEO role, and join our https://www.facebook.com/flourishandgrowtoceo/ (Facebook) group to share and chat with like-minded people so we can all flourish and grow in our way to being the best CEOs. 

Once you've got the vision, the strategy, and the team, what's the next step to grow a profitable and sustainable business? That's Operations! A business cannot run efficiently without proper systems and processes. It is definitely the backbone of the whole structure.  In this episode, Pam Ivey talks about the importance of identifying systems and processes to save time and guarantee your business's efficiency, and Jane Garee talks about Operations from the sales point of view and how it interconnects with the vision and the strategy to hit your goals. In today's episode, you will hear about –   [01:28] What are Operations and what does it mean to you will depend on the stage of your business.  [04:44] How to manage Operations in service companies to improve client interaction experiences and internal business processes.  [09:12] Understanding client acquisition process and data to set a strategy and accomplish business goals.  [14:20] How to create processes that will change your life and your team members' lives. Pam shares her process documentation system.  [19:26] The secret to master Operations is making the time to work on your business and not just in it, from the inside to the outside. [22:40] How to keep clients on your business by making good management of their expectations Resources mentioned in this episode: https://www.teamwork.com/?gspk=c2VtYW50aWNsYWJz&sid=1-g-CjwKCAiAjp6BBhAIEiwAkO9WuiufVP8uzJtNb5bRbZlJAT-5Yxb2nCTddAOQG4kdaylBRcMrmVd6aBoCOGMQAvD_BwE&gclid=CjwKCAiAjp6BBhAIEiwAkO9WuiufVP8uzJtNb5bRbZlJAT-5Yxb2nCTddAOQG4kdaylBRcMrmVd6aBoCOGMQAvD_BwE (Teamwork) — A project management tool in which you and your team can save and edit all of the important information as well as document processes. And this is the one we love and use to create this podcast! https://ontraport.com/ (Ontraports) — An optimization software to create easy and effective marketing and email campaigns.  https://www.loom.com/ (Loom) — A program that allows you to make video recordings of your screen and share them with your time to document and establish processes.  We hope this episode helps you understand Operations more in-depth for you to evaluate how you have been managing your business.  Do you want us to talk about any specific topic? Leave us a comment on our website flourish.biz or join our community of women entrepreneurs over on our Facebook group and share directly with us! Don't forget to subscribe! Until next week!

A business is nothing without a strong and committed leader, so how do you know what to do to become the kind of leader other people want to follow? Pam Ivey talks about leading a team and how a team that pulls together and embraces the vision and direction of the leader can create and sustain a business that becomes unstoppable. Jane Garee shares the difference between leaders who are strictly tactical and leaders who inspire others to become better people, which creates a more natural passion for doing business.  ​In today's episode, you will hear about -     [1:30] The first step of leadership you have to take if you want others to follow you   [6:11] How alignment can be used to motivate you as a leader so you continue in the right direction for you and your company [10:15] When it is the time to bring on some help and build a team to grow your business [14:19] Places to find contractors and virtual assistants to build a successful team We want to hear from you! Tell us in the comments if you have tried any of the websites we have mentioned in this episode and how your experience with them.  Remember to subscribe to this podcast and follow us on Instagram, Facebook, and Pinterest so you never miss an episode.

A business isn't a business unless it's making money and if it's making money, that means something is getting sold. Selling and sales are the lifeblood of any business, and a business owner is first and foremost, a salesperson, even if they don't want to be. Pam Ivey introduces the importance of sales in your business and Jane Garee, our sales expert, shares why selling is the best thing you can ever do for you, your business, and your clients and how it can actually be fun.   ​In today's episode, you will hear about:  [02:21] What selling really is and why what you've learned about it isn't true  [04:57] How to stop going for the close and what to do instead to achieve selling success  [07:00] The difference between a goal and an objective and how understanding this one thing will change your sales conversations forever  [10:50] Why you should go for the “no” in sales conversations and understanding how to find clients that are a good fit for you and your business.  [20:48] How can you become a better closer on sales conversations by becoming a better opener and committing to the process.  Resources mentioned in this episode: ​ [28:40] Showstopping Sales, Janes amazing sales community: https://showstoppingsales.com/  Did you enjoy this episode? Tell us in the comment section what you think about Jane's dating analogy for sales conversations.  Don't forget to subscribe to this podcast and share it with your friends and family. EPISODE 6 TRANSCRIPT Pam: (00:00) You're listening to the Flourish and Grow to CEO podcast. This is episode six. Pam: (00:26) Are you a lady boss making 50 to a hundred thousand in your business? And you're ready to break through that six figure barrier. Jane: (00:34) Have you done a great job of creating a nice life as the ultimate gig master, but no, your inner CEO is calling you to greater Heights. You're in the right place. If you want to create and implement solid fundamentals in your business without sacrificing fun. Pam: (00:48) I'm Pam Ivey, I'm certified in small business management and I concentrate in the areas of training and certifying real estate assistance, coaching and mentoring entrepreneurs in online business, marketing growth and profit acceleration. And I take men and women business owners aged 40 plus two bucket list destinations around the world for a month at a time to work, explore, and live in community. Jane: (01:14) And I'm Jane Garee known as the sales strategist for the non sales person. And I work with business owners who want to increase their conversion rate, shorten their sales cycle and have more impact and influence with the work they do. All well having more fun with selling. Pam: Hey everyone. Welcome back to another episode of flourish and grow to CEO. I'm Pam Ivey and we're so delighted that you have come back to listen to us today. We are talking about, well, they're all important topics, but super important topics, because one is a passion of my partner, Jane, we're going to be talking about sales and then we're going to be talking about leadership and team. So without delay, I'm just going to let Jane go. Cause she is definitely the sales expert, sales, all things sales. Jane: I love sales. This is going to be a really fun episode because I'm going to get behind my pulpit here and just school everybody up on sales and sales conversation and selling and why it is one of the most important things that you can do for your business. Jane: (02:21) But while it is really important, it also can be incredibly fun. So my goal and intention here today is really to get everybody, to see how enjoyable a sales conversation can be. And what does selling really mean? What is selling and what is it not? So can I just start there, Pam? Absolutely take it away. All right. So sales has gotten such a bad rep over the years for all the reasons that...

Branding, marketing and messaging can make a business flourish and grow or derail it completely. Although all the foundational pillars are interconnected, branding, marketing and messaging need to be clear and compelling for client attraction and resonance.  Pam Ivey talks about the 5 step process of marketing so you have a clear plan for marketing success.  She also discusses why creating a message in the language of your clients, rather than in your own, can be the make it or break it when it comes to marketing. Jane Garee talks about the power of storytelling, and how your clients should be taken on a journey that ultimately leads them to you.  ​In today's episode, you will hear about:  [01:31] Why strong branding, marketing and messaging provides a feeling of security to your clients and how you can create that  [03:43] How clients liking you isn't enough and why you need to be clear that you are the solution to their problem  [07:35] Why getting into the head of your ideal client is more important than getting into yours. [09:25] How can you effectively use marketing to connect with potential clients. [13:36] How to use storytelling to resonate with people and actually get more business. We have collected a list of questions to help you get the right information of what your client really want and align your messaging to reach those ideal clients: What do they say to themselves in this night of vail?  What are their problems? What are their challenges?  What are they sick and tired of dealing with? What do they no longer want in their lives? What do they wish worked as it were? What do they want the most?  What do they dream of? And hope for? Did we miss any? Review this episode in the comments section and tell us what other questions we should add.  Subscribe to this podcast and follow us on Instagram, Facebook and Pinterest for more useful tips on how to flourish and grow as CEO. Connect with us: www.instagram.com/flourishandgrowtoceo https://www.facebook.com/groups/flourishandgrowtoceo (https://www.facebook.com/groups/flourishandgrowtoceo ) Determine if you're ready to grow your business and how strong your foundations truly are at: https://flourish.biz/quiz (https://flourish.biz/quiz) EPISODE 5 TRANSCRIPT Pam (00:00): You're listening to the flourish and grow to CEO podcast. This is episode five. Are you a lady boss making 50 to a hundred thousand in your business? And you're ready to break through that six figure barrier. Jane (00:35): Have you done a great job of creating a nice life as the ultimate gig master, but no, your inner CEO is calling you to greater Heights. You're in the right place. If you want to create and implement solid fundamentals in your business without sacrificing fun. Pam (00:49): I'm Pam Ivey, I'm certified in small business management and I concentrate in the areas of training and certifying real estate assistance, coaching and mentoring entrepreneurs in online business, marketing growth and profit acceleration. And I take men and women business owners aged 40 plus to bucket list destinations around the world for a month at a time to work, explore, and live in community. Jane (01:15): And I'm Jane, Garee known as the sales strategist for the non sales person. And I work with business owners who want to increase their conversion rate, shorten their sales cycle and have more impact and influence with the work they do all while having more fun with selling, Pam (01:31): Hey everyone, and welcome back to Flourish and Grow to CEO. The podcast today, we're going to talk to you about branding and messaging and marketing. And these are a couple of areas that people groan about, but there's so important that we nail in order to move our business forward and to grow. So I first wanted to talk a little bit about branding because people often mistake branding for the visuals, the logo and the colors, and people want

Nothing is more important than your mindset and what you tell yourself about who you are and what you are capable of doing.  Without a strong and well-developed inner game, believing you can have a successful business and actually achieving it are going to be challenging.   Pam Ivey talks about the importance of your inner game and how being prepared to handle your limiting beliefs is the most important skill you can master as a business owner. Jane Garee teaches on the necessity of a vision, what the difference is between a vision and a strategy and why creating both become the beginnings of a blueprint of a strong foundation. ​In today's episode, you will hear about -   [02:33] Why limiting beliefs are the number one killer of your business and what you need to do to change them. [10:08] How your negative stories are providing a pay-off and how to change that  [17:14] Why understanding the difference between vision and strategy is so important and how to not confuse the two  [25:42] How does your vision becomes the core of your business. [34:05] Differences between strategy and tactics to assure a successful business. Did you like this episode? What else would you like to know about inner game? You can tell us in the comment section below or you can join our Facebook group and participate in a great community of lady bosses like you!  Don't forget to subscribe to this podcast to know more about how to flourish and grow as a CEO. Connect with us: www.instagram.com/flourishandgrowtoceo https://www.facebook.com/groups/flourishandgrowtoceo (https://www.facebook.com/groups/flourishandgrowtoceo ) Determine if you're ready to grow your business and how strong your foundations truly are at: https://flourish.biz/quiz (https://flourish.biz/quiz) EPISODE 4 TRANSCRIPTPam (00:00): You're listening to the flourish and grow to CEO podcast, episode four. Are you a lady boss making 50 to a hundred thousand in your business? And you're ready to break through that six figure barrier. Jane (00:35): Have you done a great job of creating a nice life as the ultimate gig master, but no, your inner CEO is calling you to greater Heights. You're in the right place. If you want to create and implement solid fundamentals in your business without sacrificing fun. Pam (00:49): I'm Pam Ivey, I'm certified in small business management and I concentrate in the areas of training and certifying real estate assistance, coaching and mentoring entrepreneurs in online business, marketing growth and profit acceleration. And I take men and women business owners aged 40 plus two bucket list destinations around the world for a month at a time to work, explore, and live in community. Jane (01:15): And I'm Jane Garee known as the sales strategist for the non-sales person and I work with business owners who want to increase their conversion rate, shorten their sales cycle and have more impact and influence with the work they do all while having more fun with selling. Pam (01:30): Hey everyone. And welcome back. We're so glad you joined us again for flourish and grow to CEO today. We're going to talk about two of the foundational pillars that are super important. Not that any of the others aren't, but we're going to be concentrating today on inner game and vision and strategy and what inner game or mindset, if you will, might be another way that you've heard of it. But we really like the term inner game. What we say to ourselves is super powerful, so they can be positive thoughts. They can be negative thoughts. And there are a number of things that stand in our way to our positive thoughts. You've probably heard of some or all of these. So what's involved with inner game. It's limiting beliefs, money, mindset, scarcity, mindset, compare and despair, imposter syndrome, fear of failure. And yes, this is a thing. Pam (02:33): Fear of success and fear of judgment. But today we're going to focus on limiting...

Building a successful business requires a strong foundation but more importantly, you have to understand how the different parts of the foundation interconnect.   Pam Ivey shares how she struggled to create a solid foundation that would provide ongoing success while implementing multiple tactics without a clear strategy to support the different things she was doing.  Jane Garee talks about becoming a great Gig Master and then realizing going from gig to gig wasn't a business that was foundationally sound.  Although both of them made good money, true growth and leverage from the business were difficult to achieve. ​In today's episode, you will hear about:    [1:29] Why business foundations are the key to running your business like a CEO. [6:35] Why being great at getting and serving clients will keep you busy but not successful.  [10:57] Why being brave and having a clear vision is necessary for business success. [20:25] What is the difference between a solid strategy based on a clear vision and one that isn't. [23:22] How to craft an effective message for a target audience following a marketing strategy. [27:38] What selling really is: serving people at the highest level possible. [29:39] How to build a successful operational team to reach business goals. What are the eight foundational pillars to build a successful business? 1) Inner Game What you think about on the inside is what shows up for you on the outside. Your mindset is everything in your success. 2-3) Branding + Messaging The message communicated to your target audience through your products and your verbal and non-verbal communication messages that describe what you do and how you're different from others. 4) Marketing Building deeper, more meaningful relationships with people that want to buy your products and services. The ultimate goal is to create leads for sales conversations. 5) Sales Selling is about discovering the prospect's needs by asking them and actively listening, and then having a joint plan to help them achieve their needs better, faster and more cost-effectively than anyone else could help them. 6) Leadership + Team To set and achieve challenging goals, take fast and decisive action when needed, and inspire others to perform at their highest level they can achieve. 7) Operations Everything that happens within a company to keep it running and earning income. This includes things such as finance, systems and processes, and supply management. Connect with us: www.instagram.com/flourishandgrowtoceo https://www.facebook.com/groups/flourishandgrowtoceo (https://www.facebook.com/groups/flourishandgrowtoceo) Determine if you're ready to grow your business and how strong your foundations truly are at: https://flourish.biz/quiz (https://flourish.biz/quiz) EPISODE 3 TRANSCRIPTIONPam: (00:00) You're listening to episode three of the Flourish and Grow to CEO podcast. Pam: (00:26) Are you a lady boss making 50 to a hundred thousand in your business, and you're ready to break through that six figure barrier. Jane: (00:34) Have you done a great job of creating a nice life as the ultimate gig master, but no, your inner CEO is calling you to greater Heights. You're in the right place. If you want to create and implement solid fundamentals in your business without sacrificing fun. Pam: (00:48) I'm Pam Ivey, I'm certified in small business management and I concentrate in the areas of training and certifying real estate assistance, coaching and mentoring entrepreneurs in online business, marketing growth and profit acceleration. And I take men and women business owners aged 40 plus two bucket list destinations around the world for a month at a time to work, explore, and live in community. Jane: (01:14) And I'm Jane, Garee known as the sales strategist for the non sales person. And I work with business owners who want to increase their conversion rate, shorten their sales cycle and have more...

Having a deep knowledge of who you are, how you are naturally wired and understanding what your core values are, all are essential to obtaining success as a business owner.  Your best chance at having a thriving business is when you embrace your core strengths, work in your zone of genius and honor what matters most to you. Pam Ivey talks about learning to understand productivity rhythm and unique skills so you don't mimic other people and instead, create and run a business that works for you.  Jane Garee discusses how people are uniquely wired as visionaries or implementers and why both are necessary for a successful business.  In today's episode, we will talk about:  [00:28] - Identifying your productivity rhythm and skills to maximize results: Pam and Jane share their thoughts on the importance of understanding your personal rhythms and skills to improve productivity and get better results without sacrificing your sleep.  [03:35] - Are you more visionary or implementer: both are very much needed in a business and you should know how to use the advantages of one and the other to achieve your business' goals.  [12:30] - Find your avoidance mechanism and work around it: default stress or avoidance mechanisms can get you into some tricky rabbit-holes so it is key to identify what they look like to you and how to get out of them.  [16:53] - The importance of finding who you are as a business woman and how to build a successful business around that.  Any doubts or comments on these topics? We would love to chat with you over our Facebook group! We are grateful to listen to your perspectives over on Instagram too, so make sure you subscribe to this podcast for upcoming episodes next week! Connect with us: www.instagram.com/flourishandgrowtoceo https://www.facebook.com/groups/flourishandgrowtoceo (https://www.facebook.com/groups/flourishandgrowtoceo) Determine if you're ready to grow your business and how strong your foundations truly are at: https://flourish.biz/quiz (https://flourish.biz/quiz) EPISODE 2 TRANSCRIPTIONPam: (00:01) This is episode two of the Flourish and Grow to CEO podcast. Pam: (00:28) In today's episode, we're going to talk about knowing yourself to grow a better business, understanding who you are as a business owner. So let us ask you this. Who are you as a business owner? No, there's no need to sit in a darkened room with incense chanting. Ohm. You know, trying to get in touch with your inner self instead, keep it practical and start with the basics. Are you an early bird or a night owl? Do you naturally function better in the evenings or the mornings? I know for me like ipso, facto, I get my best ideas at midnight. What about you, Jane? Jane: (01:11) Yeah, I'm definitely geared more towards being a night owl. These people who get up at five and six in the morning, I think they're amazing. I'm really impressed by them. But if I'm up at five or six in the morning, it's probably because I haven't been to bed since the night before. So evenings are much more of a sweet spot for me. Well, one of my really close friends, she gets up between four and five in the morning. And I tell her, I am going to call her to say good night to her when she gets up, I'm on the same page with you there. But you know, something as simple as really recognizing and honoring your particular rhythms can be the difference between having a business that is starting to pick up momentum or is starting to grow from previous momentum and enjoying it and feeling like you're just dragging yourself to make everything in your business, move forward with any kind of momentum. Pam: (02:02) So for me, it took me years before I stopped beating myself up for not being one of the people who gets up at 6:00 AM and accomplishes more by 9:00 AM than what most people do all day. And I just always felt so terrible about it. And I would, I would say, well, maybe I'm not cut out to run a business and

Welcome to the Flourish & Grow to CEO Podcast! We're so glad that you've joined us in our journey to create this show, a long-time dream for us both. In this, our inaugural episode, we focus on a problem women entrepreneurs often face when trying to build a scalable business. That is the step of going from solopreneur to a CEO with a business growth mindset that allows them to grow their business.  SHOW NOTESWe met in 2018 Lisbon, Portugal on a month-long coworking trip through my company, Adventurous Life, and hit it off instantly. The next year, Jane joined Adventurous Life on another trip, this time to Australia, and we knew we had to work together. Having had personal experience with the challenges that arise when a business doesn't have strong foundations, we knew that we had to share what we had learned, both our successes and our failures so that other business owners could create sustainability and ultimately, scale and leverage for maximum profitability and impact. Most small business owners simply don't have comprehensive foundations created for their business, and more importantly, they don't understand how these foundations must interconnect and work cohesively together. This supportive structure is imperative if you want to run your business like a CEO, instead of what we call a “GigMaster”, meaning you work from gig to gig- and this is the difference between you running your business or having a business that runs you. Over the last year, we've been working on a program for women entrepreneurs, aged 50+ (because we are), who are currently making in the $50-100k range in their business and are finding the break-through to the six-figure mark elusive. After spending much of 2020 collaborating on how we wanted to serve the coaching and consulting community, we realized we were in our own start and stop pattern because we were doing the very thing that causes a business to stall – we were trying to create a business by executing in fragmented tactics, rather than looking at our business as a whole with interconnected strategies. It was then that we decided to be more deliberate in defining the vision for our company, create the strategy and then outline the tactics that needed to be implemented that would drive us toward our vision. Our vision is ensuring that no business owner should have to live with the chaos and unpredictable income like a gig master when there is an opportunity to step into the leadership position of the CEO who runs a predictable and profitable company! This is how the podcast was born. We both love rich conversations that offer something of value, and we are passionate about sharing useful information. We also both love to entertain and hope that by offering some levity and light-heartedness, people will realize that although building a business can be tough, it's important to have a sense of humor and resilience about it all. We welcome your comments, questions and suggestions as you listen to episodes of the show and we hope you take away helpful nuggets you can use in your own business to scale and grow to CEO. In this, our inaugural episode, we talk about: A common recurrent business problem: why being a Business Owner is so challenging and the one thing that no one really teaches you but is fundamental to business success. The gig-master trap: why just getting clients isn't enough and how to set yourself up as the CEO of your business so you have more time and make more money.  Pam shares her personal experience with this. Starting a business is like building a home: you can't think about the details before building its foundations.  Understanding the 8 pillars and how without those in place, your business is always going to struggle. Today we discuss:   [02:19] The gig-master trap: why just getting clients isn't enough, and how to set yourself up as the CEO of your business, so you have more time and make more money....

Welcome to the Flourish and Grow to CEO Podcast! We're so glad that you've joined us in our journey to create this show, a long-time dream for us both. We met in Lisbon, Portugal on a month-long coworking trip through my company, Adventurous Life, and hit it off instantly. The next year, November and December of 2019, Jane joined Adventurous Life on another trip, this time to Australia and New Zealand and we knew we just had to work together. Both of us strongly believe in the importance of building strong foundations for successful and sustainable small businesses, and we both agreed that many small business owners simply don't have comprehensive foundations created for their business. Over the last year, we've been working on a program for women entrepreneurs, aged 50+ (cause we are), who are currently making in the $50-100k range in their business and are finding the push over into six figures elusive. We took two high-level courses ourselves – one in building memberships, and the other in creating experiential launches. And we worked toward both of these goals. Then, one day, we took a step back and thought, we need to heed our own advice – we really need to define the vision for our company, create the strategy, and then outline the tactics we'll use to support that strategy and drive toward our vision. This is how the podcast was born. We both love to talk, share and entertain, so it was natural. Flourish and Grow to CEO is hosted by certified small business manager, Pam Ivey, and sales strategist, Jane Garee, who share their experiences in business and marketing to help women entrepreneurs scale their business and flourish confidently into the CEO role.