Fundamental Entrepreneur

This week on the Fundamental Entrepreneur Podcast, Darin and Dannielle sit down to discuss how small business owners can overcome inflation! Dannielle interviews Darin as he provides tips, advice, and insight into preparing your business for the upcoming threat of inflation. Even if you haven't felt the effects of inflation yet, it's better to over prepare than underprepared. Listen now to start making the best decisions for you and your business today! We Discuss: Share Your Feedback! Overcoming Inflation In Your Business The Value Of The Dollar Getting Comfortable With Raising Prices Expanding On Your Expertise When To Expand & Take Out A Loan For Your Business Making Your Decisions Based On Financial Data Letting Your Business Talk To You Creating A Vault Account Top Suggestions To Mitigate Inflation Identifying Strengths & Weaknesses To Prepare Business On Purpose Book: Business On Purpose Download Your FREE Copy Of: Profit Leaks Cheat Sheet + Keys To Plug Them Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac LinkedIn: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week on the Fundamental Entrepreneur Podcast, Darin and Dannielle sit down to discuss the book Business On Purpose. Dannielle, along with 20 other businesswomen, co-authored the book, so each chapter tells the story of a different entrepreneur! Dannielle breaks down her chapter, “The Genius Inside Of You,” and she shares what it was like to publish some of her most vulnerable moments in life and as an entrepreneur. Listen now to hear how you can get your copy of Business On Purpose today. We Discuss: House Keeping Items Business On Purpose The Genius Inside Of You The Entrepreneurial Journey & Finding Your Purpose Dannielle's Story Of Finding Her Purpose & Becoming An Author Airing Your “Dirty Laundry” Letting Others Support You In Their Genius All Kindle Proceeds Support Operation Underground Railroad Go Get Your Copy Of Business On Purpose! Business On Purpose Book: Business On Purpose Download Your FREE Copy Of: Profit Leaks Cheat Sheet + Keys To Plug Them Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac LinkedIn: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week on the Fundamental Entrepreneur Podcast, Darin and Dannielle share who is the most valuable employee in your business! We break down why you should be paying yourself first as the owner, what roles are required of you, and how to treat your business like your baby! Listen now to hear more financial tools for your service-based business. We Discuss: The Most Valuable Employee In Your Business Paying Yourself First As The Owner Fundamental Problems In Your Business Would Your Business Survive If You Exited Stage Left Or Right? What Roles Are Required Of The Owner Treating Your Business Like Your Baby Profit First Calculator: How To Get Paid What You Want Let's Connect! Pay Calculator: Owner Pay Calculator Download Your FREE Copy Of: Profit Leaks Cheat Sheet + Keys To Plug Them Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week on the Fundamental Entrepreneur Podcast, Darin and Dannielle share their number one fundamental tip: 5 Mistakes You're Making In Capturing Your Financial Data! We share how you can understand your financial data better, so you can make educated data-driven decisions within your business. Want to know how you can stop making these 5 mistakes? Listen now to hear our tips! We Discuss: 5 Mistakes You're Making In Capturing Your Financial Data Replacing The Drama Of Decision Making With Data Invest In The Help Of A Financial Software Consistency Is Key Stay On Top Of Timeliness Recording Accurately To Maximize The Use Of Your Data Not Giving Your Financials The Attention They Need Stop Trying To Do It Yourself Financial Data: A Valuable Resource Reducing Financial Stress Let's Connect! Download Your FREE Copy Of: 5 Profit Leaks Every Permanently Profitable Business Must Plug Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week on the Fundamental Entrepreneur Podcast, Darin and Dannielle identify 3 potential areas that you could be leaking profit in your own business. We break down how you could be dealing with sales and marketing leaks, operations leaks, and leaks within your team. These leaks are the most common ones that we see among our clients. Join us as we share a high-level overview of how to plug your profit leaks! We Discuss: Sales And Marketing Profit Leaks Tracking ROI Streamlining VS. Automating Your Systems Operation Profit Leaks Team Ownership Of Business Goals Financial Profit Leaks Where Is Your Money Going? Our FREE Profit Leak Resource Download Your FREE Copy Of: 5 Profit Leaks Every Permanently Profitable Business Must Plug Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week, Dannielle sat down with Confidence and Leadership Coach, Micha Goebig. Micha helps women in tech (and other male dominated spaces) lead with confidence. As a Corporate Communications Specialist for the German Luxury car industry, she learned about the struggles of women in a man's world. Now she helps women develop the confidence to self-advocate and ask for what they truly want. In this interview, she shares how you can achieve this confidence too. We Discuss: How Micha Got Started In Her Business The Great Resignation's Impact On Businesses Transitioning From Corporate To Entrepreneurship Being Direct In Your Communication The Energy Vampire Of Decision Making Micha's Advice To Avoiding Energy Vampires Taking Baby Steps To Boost Your Confidence Be Sure To Connect With Micha: Website: michagoebig.com LinkedIn: Micha Goebig Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week, Darin and Dannielle breakdown ways you can maximize your ingrained habits to benefit you and your business. These include business banking tips, allocation strategies, and even setting up a “celebration” day each quarter. To hear how you can maximize your ingrained habits and allocate profits, listen now! We Discuss: Reviewing Ingrained Habits Of Human Behavior Maximizing Your Ingrained Habits To Put Profit First Naming All Of The “Small Plates” In The Small Plate Theory Business Banking Tips To Help Implement The Small Plate Theory Allocating Profit Even When You Aren't Making A Ton How To Make Sure You Have Money In The Bank Come Tax Day Removing Temptation From Your Spending How Often You Should Be Allocating Money Into Your Smaller Accounts Celebrating Profit Distribution Profit First Instant Assessment & Allocation Tool Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz Mike Michalowicz's Profit First Instant Assessment Be Sure To Connect With Us: Facebook: @procenac Instagram: @procenac Website: Procenac.com Book your discover call today: Free Discover Call RATE AND REVIEW ON APPLE PODCAST RATE AND REVIEW ON SPOTIFY

This week, Darin and Dannielle expand on the small plate theory that was discussed in the last episode. They dive into the other plates in the small plate theory, expand on how to leverage your habits, and share how you can prioritize profit without robbing yourself. Don't let profit be an afterthought in your business, listen to hear more! We Discuss: Continuing The Conversation About The Small Plate Theory (SPT) Comparing The Diet Industry To How You Run Your Business Recapping Parkinson's Law And The First Principle Of The SPT Diving Into The Other Plates Of The SPT Leveraging Your Habits To Manage Your Business Daily Prioritizing Profit First Over Expenses Removing The Temptations Of Spending Being Creatures Of Habit And Going On Autopilot Be Sure To Connect With Us: Facebook:https://www.facebook.com/search/top?q=procenac ( @procenac) Instagram:https://www.instagram.com/procenac/ ( @procenac) Website:https://procenac.com/ ( Procenac.com) Book your discover call today: https://procenac.com/contact/ (Free Discover Call) https://podcasts.apple.com/us/podcast/fundamental-entrepreneur/id1530241730 (RATE AND REVIEW ON APPLE PODCAST) https://open.spotify.com/show/2FgdQhcBPHxcCBqoqOCRyA?si=249a9730db7c4273 (RATE AND REVIEW ON SPOTIFY)

This week, Darin and Dannielle share the first principle of creating “small plates”. They share how you can leverage your habits instead of trying to change them, being aware of your finances, and how to portion control your business bank account. If you are ready to take action to put your profit first, Darin and Dannielle provide simple action steps you can take to create permanent profitability. We Discuss: Putting Profits First Leveraging Habits For Your Benefit Instead Of Changing Them The Traditional Accounting Model For Profit When to Check Your Profit/Loss Statements Instead Of Your Bank Account Financial Visibility And Changing Your Perspective On Your Finances Parkinson's Law: Demand Increase To Match Supply Being Aware Of Your Money And Where It Is Going Intentional Spending And Portion Controlling Your Business Bank Account Principle 1 Of Creating Small Plates Action Steps You Can Take To Create Your “Profit” Business Account Be Sure To Connect With Us: Facebook:https://www.facebook.com/search/top?q=procenac ( @procenac) Instagram:https://www.instagram.com/procenac/ ( @procenac) Website:https://procenac.com/ ( Procenac.com) Book your discover call today: https://procenac.com/contact/ (Free Discover Call) https://podcasts.apple.com/us/podcast/fundamental-entrepreneur/id1530241730 (RATE AND REVIEW ON APPLE PODCAST)

For this segment of “This is Their Story”, we are joined by bestselling author, inspirational speaker, and serial entrepreneur Tiffani Patlan. Despite all of the hardship's life has thrown at her, Tiffani shares why she would not change her past and how she feels her “life is exactly the way it was meant to be”. We Discuss: Tiffani's journey and how she overcame various forms of abuse to discover a path to healing and happiness Not minimizing our past experiences and using it for a purpose Researching, learning, and then applying Her motivation to become an author Taking a step back and thinking about the past because that is where a lot of answers can be found The correlation between entrepreneurship and the healing of your mind, body, and soul Follow and find out more about Tiffani on her https://tiffanipatlan.com/ (website). Be Sure To Connect With Us: FaceBook: https://www.facebook.com/search/top?q=procenac (@procenac) Instagram: https://www.instagram.com/procenac/ (@procenac) Website: https://procenac.com/ (Procenac.com) Book your https://procenac.com/contact/ (Free Discover Call) TODAY!!! https://podcasts.apple.com/us/podcast/fundamental-entrepreneur/id1530241730 (RATE AND REVIEW ON APPLE PODCAST) https://open.spotify.com/show/3H0DlfJIf8ggEpsVI5CEwO?si=5d419e60a3b347f6 (RATE AND )https://open.spotify.com/show/2FgdQhcBPHxcCBqoqOCRyA (FOLLOW ON SPOTIFY)

Feeling stuck in the corporate world? Are you showing signs of success on the outside but deep down you are discouraged, frustrated, and feeling you are missing something? Today we are joined by Renee Dominguez the founder of Empowered LeadHERship to learn about her entrepreneurial story. From the outside, Renee looked successful as she was climbing the corporate ladder; however, on the inside she was a "hot mess". Renee shares how her journey began by circumstance...during an unfortunate negative meeting with her boss that drove her to quit her job on the spot. From this negative meeting, Renee's journey began. Her journey has taught her that you can't wait for the perfect time to make a move and that the reason we wait to make a change in our lives or our careers is because of fear. From this experience she can powerfully teach her clients to listen and follow their intuition. Throughout this podcast Renee shares some incredible advice the will help any entrepreneur. Her journey is remarkable and will empowering you as you listen. Here is more about Renee: Renee is the founder of Empowered LeadHERship, a company dedicated to providing personal development and business training to female leaders and entrepreneurs who are ready to AWAKEN THEIR FULL POTENTIAL. Renee specializes in supporting high performers…UNCOVER THEIR TRUE PURPOSE AND STEP INTO BECOMING UNAPOLOGETIC LEADERS…by taking charge of their confidence and communication skills to go from surviving to thriving. Renee has worked with thousands of people, helping them take charge of their confidence and communication skills, create purposeful businesses, location-free, by using powerful mindset changing tools and cutting-edge business development strategies. Renee's passion for helping others achieve extensive financial and personal abundance is powered by a vision…WHERE EVERY WOMAN FEELS EMPOWERED TO STEP INTO HER WORTH AND OWN IT Renee is a true thought leader in her industry — not only in personal growth but also in creating success for her clients. She's also here to disrupt the status quo of what you perceive to be ‘normal' — and help you break free of old archaic systems. *** To connect with Renee and learn more about what she can offer, check at her website: https://www.empoweredleadhership.com/ (https://www.empoweredleadhership.com/) You can also find her on Instagram: @empoweredcoach https://www.instagram.com/empoweredcoach/ (https://www.instagram.com/empoweredcoach/) *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

The 2021 tax filing season is over (unless you filed an extension). Can we get a big HOORAY!!! Every tax season allows us an opportunity to meet with our clients and talk to them about their business...and of course everyone's favorite topic TAXES!!! This time of year also gives us a chance to see both the good and bad (sometimes even ugly) things other entrepreneurs are doing, with the hope we can help navigate them away from the bad (and ugly) things. After each tax season, there is much to reflect on (more than just why taxes suck so bad) and to learn from. Allowing us to prepare a game plan to help clients be more successful and pay less tax. Today we want to share with you some of those reflections and discuss some of the questions we often get asked as we meet with our clients. Looking for ways to lower your taxes? Want to know more about Profit First Professionals and how they can help your in business? Want to avoid tax season mistakes we saw other make this past year? These are some of the topics we discuss as we reflect upon this past tax season. Big thank you to Jaylynn Nash for joining us today and taking on the responsibility to ask Darin these and other questions. *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

In this segment of "This is Their Story", we are joined by Ruben Galaviz, the founder and owner of RG Transportation Inc. Like every entrepreneur that has shared their story on this podcast, Ruben's journey is unique...yet a powerful learning opportunity for all of us. Ruben immigrated to the United States from Mexico many years ago. Like many entrepreneurs he began his career working for someone else. However, he always had a desire to start his own business. When a fellow coworker presented him with an opportunity to do just that, Ruben took the leap. We can all learn something from Ruben's story and the advice he shares, especially those who are considering the entrepreneurial road but are hesitant to move forward because they don't have everything figured out. As Ruben shares his story, you will learn how he was able to grow his company from one truck to nearly a 50 truck operation, despite not knowing everything and facing an audit from a governmental entity that nearly sunken his business. Hard work, effort, and a willingness to keep going when things are tough are what Ruben has exemplified during his journey and he believes are the keys to success for every entrepreneur. *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

Every dollar you spend in your business should provide you with a return greater than what you spent. Today we dive into the concept of return on investment (ROI) as it relates to your business expenses. And just to keep it real, we turn a brain fart into brain fluff, lol! Are you spending just to spend? Are you spending to impress “others”? Not sure if the money you are spending is providing a return to you and your business? Today's episode may just be the swift kick in the pants you need to make sure every dollar you spend benefits your bottom line. Not sure how to calculate ROI? Here is the quick formula. ROI = (Net Return / Cost of Investment) x 100 Example: You are considering investing in a $150,000 piece of equipment as a new service offering in your business. You anticipate the demand for this new service to be 15 services per month at $500 each ($7,500 revenue). If you finance the equipment, the monthly loan payment would be $2,500. You will need to pay an employee for 1 hour each service at a total hourly rate of $20/hr (15 x 20 = $300). Step 1 – calculate net return = total revenue – total expenses Net Return = $7,500 - $2,500 - $300 = $4,700 Step 2: Divide the net return by the cost of the investment, and multiply that number by 100. ROI = ($4,700 / $2,800) x 100 = 167% A 167% ROI is a positive return on investment and is in fact a fantastic return. Remember that ROI is not always about the dollar. Other types of ROI could include greater efficiency, time improvement, or employee moral improvement. At the end of the day, our goal is to help you keep more money in your pocket to reward you for all the time and love you pour into your business and the risks you take on to build it. **** If you need support on improving your business' ROI, reach out, we are here to help! Contact us at https://procenac.com/contact/ (https://procenac.com/contact/) Or DM us on Instragram or Facebook @procenac

Many of us equate entrepreneurship with freedom...freedom to control your time, your decisions, and ultimately your destiny. Today we are joined by an entrepreneur who exemplifies this entrepreneurial spirit. Derek Videll, founder of Social Bamboo and the host of the Social Bamboo Podcast, joins us to share his story on our segment "This is Their Story". Are you ready to take control of your future and your career? Derek's story may just be the catalyst you need to get the ball rolling. Derek's story, like him, is full of energy and drive. Worried about failing? Derek doesn't like the word failure because he sees "failure" as an opportunity to learn and move forward. We have all heard the cliche "Never Give Up". Listen in as Derek explains how you must truly push through this cliche and let it play out in your journey (or life) so you can unlock new levels of control in life. Remember, everything is hard before it gets easy and if something is important to you it doesn't matter how long it will take to accomplish, are all morsels of advice Derek shares in this podcast. To learn more about Derek and gain access to the free course he mentions, check out: https://www.socialbamboo.com (https://www.socialbamboo.com) *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

As Profit First professionals, we love talking about profits, and we love helping businesses maximize their profits. Creating a profitable company doesn't happen by chance. It requires focus, dedication, and effort. Harvard professor Michael Porter states, "If your goal is anything but profitability - if it's to be big, or to grow fast, or to become a technology leader - you'll hit problems." True? We think so because when our focus shifts away from profits, then our decisions as savvy entrepreneurs are based on superficial desires and often irrational expectations. Bottom line...we fail to consider how the decision will impact profits. And didn't you start your business to make a profit???? Today we discuss five concepts of profitability that every business owner should focus on to help maximize their profits. These concepts are part of Mike Michalowicz's "Profit First" system that he outlines in his book.. (wait for it!!!) Profit First. These concepts are not novel. They are not hard to implement. However, experience shows very few business owners implement these concepts, including: Know your expenses Set aside money for taxes Pay yourself first Pay off your debt Focus on profits To gain a better understanding of these concepts and how their implementation will change the trajectory of your profits, we recommend you do two things: Read the book Profit First Work with a Profit First professional As Profit First professionals, we are here to help you maximize and enjoy the fruits on your entrepreneurial journey...your Profits. Are you ready to transform your business into a profit generating machine? CONTACT US AT: Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac **** Don't forget to take a minute to rate and review the podcast.

The entrepreneurial path is full of endless possibilities. You probably have spent time reflecting on all these possibilities and then WHAM! reality hits and you begin to wonder if those possibilities will ever be achieved. Well don't give up! In this segment of "This is Their Story", we are joined by the founder of Elf Operations, Emma Ferrick, who shares her amazing story about starting her business at a point in time where she felt like she had hit rock bottom. Emma knew she wanted to start a business that allowed her to spend time with her daughter so did a search on what were the best online businesses to start. From this search, her entrepreneurial journey began. Emma is motivated by the endless possibilities about owning her own business. However, the journey (like it is for most of us) has not been easy. She has had to learned that many of things she feared were actually not as bad as she was expecting. At one point, Emma wanted to give up because the endless possibilities she was hoping for were not playing out in reality. Realizing she had overcome hard things in her past and the support of her fiancé, were the keys to help her keep striving towards those endless possibilities. Listen in as Emma tells her story, explains the importance of focusing on those things move your business forward, and shares many additional tidbits of success. Here is more about Emma: My name is Emma Ferrick. I am an Operations and Systems Strategist. I help driven entrepreneurs earn more while working less through my Optimization Framework to ensure they don't waste time or money. Prior to helping clients find balance and joy in their business, I graduated from Duquesne University with a degree in Operations Management with a Yellow Belt in Lean Six Sigma that led me to work full time as a Project Scheduler. I started my business to build a better life for myself and my daughter shortly after becoming a single mother from domestic abuse. What started out as a side hustle quickly grew into a thriving business. Because of my background and limited time to work on my business I built my business with automation and efficiency from day one to help me live my life to the fullest. Now I help others do the same. I offer personalized solutions that support growing your business without constant oversight so you can take moments to relax and be assured it's all working for you ** To access the great resources Elf Operations has to offer go to: https://elfoperations.com/ (https://elfoperations.com/) You can contact Emma at: emma@elfoperations.com *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

When you need to make a financial decision in your business what financial information do you use? Do review your company's balance sheet, profit and loss statement, and cash flow statement? If you are like most entrepreneurs, you probably start getting a headache just thinking about these accounting statements. From our experience, most entrepreneurs avoid these mundane financial statements and based their business decisions on a much simpler formula....how much money is in the bank account. If the bank balance is looking healthy, then that's a green light to spend money. The opposite is true if the bank balance is running low. We call this bank balance accounting. If this sounds like you, don't worry it's not a bad thing. In fact, its human behavior. Most entrepreneurs did not spend much time (if any) learning about traditional account in school. Thus, trying to understand and use traditional accounting statements (those mentioned above) is too difficult...and frankly just too overwhelming. Today we discuss these two seemingly incompatible accounting systems and provide our thoughts on why the concepts taught in Profit First (by Mike Michalowicz) can bridge the gap between traditional and behavioral based (i.e. bank balance) accounting. Understanding traditional accounting statements is important so we spend a few minutes discussing each one and what they are telling you (without being too nerdy about it). Next, we dive into a high lever discussion of Profit First principles and how following them will generally allow you to know the health of your business in 10 or 15 minutes by just looking at bank balances, rather than spending hours poring over financial statements. Traditional accounting statements have their place and so does bank balance accounting. We explain it all in this episode. Sound exciting!!! *** Want to enter our giveaway for a free copy of Profit First? Find us on Instagram and Facebook using the information below. Entries must be received before January 31, 2022. *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

Have we ever mentioned how much we enjoy having other entrepreneurs come on our show and shared their journey? Well, in case you missed it...WE LOVE IT!!! And because we love it so much we felt ending the year with another segment of "This is Their Story" seemed appropriate. Today, we are joined by .... founder Elona Lopari. Elona is not only a fellow entrepreneur, she is an author and the host of the podcast "The Life School MasterClass Show". Like every entrepreneur, Elona's journey started in its own unique way. She spent 13 years working for a successful company in the retail industry. As she tells it, her career hit a crossroads when this company decided to make a shift in their direction and she saw no future with her current employer. This crossroads launched Elona's self-development and entrepreneurial journey as an executive and career coach. As Elona discusses her journey, she shares great insight about her motivation, her support system, and what she has learned along the (plus so much more) that will enlighten and empower all of us. Here is more about Elona: Elona helps service providers with their positioning in sales and marketing through organic personalized strategies so that they could sell their high ticket offers leading to six figure in sales and up and have the lifestyle that they envisioned by becoming an entrepreneur. Business and Marketing Strategy is her purpose and passion. She is a business owner dedicated to helping passionate and mission driven entrepreneurs start and scale their service based businesses so that they can make the most impact and align with their ultimate purpose. Elona also helps companies elevate to the next level through my extensive 20 year corporate experience. Connect with Elona and join her Facebook Group Community "Grow your Badass Business with a High Ticket Offer" https://www.facebook.com/groups/1226063794254928 (https://www.facebook.com/groups/1226063794254928) Other ways to connect with Elona: Website: https://www.elonaloparicoaching.com/ (https://www.elonaloparicoaching.com/) Instagram: https://www.instagram.com/lifeschoolmission/ (https://www.instagram.com/lifeschoolmission/) LinkedIn: https://www.linkedin.com/in/elona-lopari/ (https://www.linkedin.com/in/elona-lopari/) Grab a copy of her book "Connecting the Vision Backwards" on Amazon: https://tinyurl.com/5n7yrssw (https://tinyurl.com/5n7yrssw) Check out her podcast "The Life School MasterClass Show": https://tinyurl.com/yhsh92uk (https://tinyurl.com/yhsh92uk) *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

What a year 2021 has been!!!! The COVID-19 pandemic is still causing all sorts of problems in our economy and in our personal lives. For each of us, 2021 has presented its own unique challenges and opportunities. Today, we take a moment to reflect on our 2021 year, which has been a year of learning, adjusting, and making some big changes to our core services...not to mention a whole rebranding. As we reflect on this past year, we discuss what prompted us to change our name to Procenac and why we became Profit First professionals. It wasn't a simple change or something we did on a whim. It took a lot of thought, struggle, and time...not to mention wondering if we were doing the right thing. Does that sound familiar to you? Learning from the past is also a great way to grow in the future so we take some time to discuss what 2021 has taught us. What about you? What have you learned from your experiences in 2021? Speaking of the future, we can lose focus on what is coming in 2022. We conclude our 2021 yearend review by discussing one thing we are going to focus on in the upcoming year. What's your focus in 2022? Please take time to share what you learned in 2021 and what you plan to focus on in 2022 by going to our social media pages and adding your thoughts to our post about this podcast. Here is the link: *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

There are many compliance related activities we need to perform as a business owner. Yes, they are not the "sexy" side of being an entrepreneur; however, they are critical. Business filings imposed by federal, state, and local governments is one of those not so fun compliance activities. Failing to file these business filings can result in significant and often costly consequences. In this episode, we discuss the filing requirements, documents to file, and deadlines for 5 different categories of business filings, including: Payroll tax filings - W2s, Form 941, Form 940, and state withholding tax filings Subcontractor filings - 1099 filings State Annual Report Income Tax Filings - Partnerships, LLCs, S-Corporation, Corporation, and Individual tax filings Sales Tax Filings We also discuss what it means to extend an income tax return...HINT: it is an extension of time to file and NOT an extension of time to pay. Worried about missing a filing or wondering how you can remember all the important deadlines? Well, listen in as we discuss some of the best practices you can use. *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

You have heard us talk about Profit First and why we choose to become Profit First professionals. But are you wondering what Profit First is all about? Why we think it is so awesome? And how it will benefit you and your business? Well, in today's episode we are joined by Ean Price Murphy, founder of Moxie Bookkeeping (and a Profit First Professional), to answer all these questions and so much more. Ean has been using Profit First with her clients for many years and understands the power this amazing system can bring to any business. She describes Profit First as "Grandma's envelope system" where you give every dollar a job and then give every dollar a home. Ean not only shares her personal experience of why she was drawn to the Profit First system, she also shares how Profit First will bring confidence and clarity to you as business owner, empowering you to achieve greater success in your business. Are you wanting to know when is the right time to start using Profit First? Ready to gain more financial clarity and be intentional with your cash flow? Want to know why you should implement Profit First, even if your business cash flow is strong? Listen in as Ean dives into each of these questions and explains the successes she has seen as her clients have implemented Profit First in their businesses. More about Ean A personal bankruptcy in her mid-twenties was a brutal way to learn she didn't understand money. She had grown up hearing “work hard and you will succeed” and she had to learn the hard way that passion and frugality weren't enough if she wasn't able to determine her own wages. She didn't have the financial literacy to read the warning signs that read Dead End until it was too late. So, she started Moxie Bookkeeping. Today, Ean brings compassion and flair to teaching the Profit First cash management system to help purpose-driven entrepreneurs get at-a-glance financial clarity. Over more than 20 years, Ean has helped more than 10,000 small businesses and non-profits simplify their bookkeeping, get the most out of every dollar, and become profitable. Ready to Connect with Ean https://moxiebookkeeping.com/ (https://moxiebookkeeping.com/) https://www.facebook.com/MoxieBooks (https://www.facebook.com/MoxieBooks) @MoxieBooks https://www.instagram.com/moxiebookkeeping/ (https://www.instagram.com/moxiebookkeeping/) https://www.linkedin.com/company/moxiebookkeeping/ (https://www.linkedin.com/company/moxiebookkeeping/) *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

Entrepreneurship is an exciting and rewarding journey; however, it is also a journey that can be filled with risks. One of the ways to mitigate this risk and the financial exposure these risks can place on our business is through insurance. In today's episode, we are joined by Steve Sargent, who is the founder of Sargent Insurance Group. Insurance can be a hot topic for many and some may even question the need to have insurance in their business. Steve brings a wealth of knowledge and experience to this episode to discuss many important aspects of insurance, including: Why businesses and business owners need insurance Types of insurance to consider and the risk protection it provides What business owners fail to consider as it relates to insurance Things to consider when buying (shopping for insurance) Red flags with insurance agents and insurance companies Steve is a fellow entrepreneur so he understands the thrill of the entrepreneurial journey. However, he is also too familiar with the risks we entrepreneurs can be exposed to each day. Listen in as he share his prospective and insights on the ins and outs of business insurance. You never know, he may just help you see insurance in a whole new way. Need to understand the rating of insurance company you are considering doing business with? Check out: https://tinyurl.com/22mexack (https://tinyurl.com/22mexack) More about Steve Steve thrives on developing long term relationships with his clients and ensuring that the protection provided is appropriate for their situation. He specializes in life, commercial and farm/ranch insurance and is licensed in all lines of insurance. Steve loves spending time with his family in the outdoors and enjoys water/snow skiing, fishing, and adventure racing. Contact Steve and his amazing Team at Sargent Insurance Group by: Phone: 208-392-1721 Web: www.sargentgrp.com *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

The life blood of every business is CASH!!! Without cash a business suffers. With cash businesses can thrive. However, cash doesn't always equate to success. Business owners need to understand the cash flow of their business to ensure long-term liquidity and success. Listen in as Darin and Dannielle take a deep dive into cash flow and discuss what every business owner needs to focus on when it comes to cash flow. Darin and Dannielle discuss the following: The need to understand where cash is coming from - this is more than just understanding what products and services you are selling, it's understanding your customers and what is affecting their ability to buy your product. Knowing your cash outflows - making the money is great but do you know how much of your hard earn money is leaving and where it is going. This requires more than just working hard and hoping there is money in the bank at the end of the year. Challenge the necessity of each expense!!! Understanding what your business truly made - bring in $100,000 or $1 million in revenue is amazing but do you, as the business owner, truly know what profit (i.e. what cash you have after expenses) your business is generating. Being intentional with your cash flow is critical to managing your cash, maintaining a strong cash flow, and ensuring you are generating the profit you want. *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

Sometimes life's hurdles can stop us dead in our tracks but what we decide to do in those moments define the person we will become. On this segment of “This is Their Story”, we are joined by Dr. Dusya Lyubovskaya who is the founder of Dusya's Miracle Healing and is a leader in ancient holistic modalities. Dr Dusya emphasizes the need for us to connect with our inner child as she firmly believes that every issue we face as adults is affected by what we learned as a child. Dr. Dusya has used her journey to become a spiritual life coach and mentor. Using her background in western medicine as well as science, she loves to combine her passion for science with energy healing so we can help her clients regain their power and discover who they truly are along with their passions allowing them to create abundance in their lives; whether in business, relationships and or life overall. Here is more about Dr. Dusya: Dr. Dusya's journey started when she was young growing up with an abusive father. Her trauma caused her to develop health issues that doctors could not clearly diagnose. She become passionate about science at this young age and pursued a career in the medical field. During her work taking care of patients she realized there was more than western medicine could offer. However, she felt she was running into walls . Dusya took care of both of her parents through their struggle with terminal cancer and knew that she could at least ease their suffering with holistic modalities she learned about growing up. After her mother's passing in 2014, she discovered meditation and Reiki and a brand new world opened to her full of opportunities! She got trained in Reiki and began incorporating it into her medical clients healing. She would perform energy healing on and off on the side and in 2018 with additional trainings became a holistic life coach as her clients around the world greatly appreciated her positive energy and experience. Dusya has also evolved in her medical career and started speaking for health care agencies as well as government agencies seeking her advice and expertise . Dusya discovered that many chronic health issues in her clients was caused by trauma so she used her western medicine knowledge, combined with ancient healing modalities and has created very successful healing journeys for her clients. Meanwhile Dusya has expanded to helping entrepreneurs who are struggling making more than 5k by helping them increase their money mindset and helping them get unstuck by helping them with inner child soul retrieval and helping them reconnect with their inner child. No idea what Reiki is? It is an energy-based method of treatment, originating from Japan, designed to relieve conditions and promote healing. The healer uses his or her hands to activate the person´s life force energy and kick start its flow, solving energy blockages that cause disease or mental illness. Learn more about how Dr. Dusya and her spiritual healing techniques checkout: http://dusyasmiraclehealing.com/dusya (http://dusyasmiraclehealing.com/dusya) https://www.facebook.com/dusya.lyubovskaya777 (https://www.facebook.com/dusya.lyubovskaya777) *** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

We have all seen a dog wag its tail, right? Well, have you ever seen the tail wag the dog? Of course not! The wagging of the tail is controlled by the dog rather than the tail controlling the dog. However, in business there is a phenomenon we have observed that takes place way too often...we call it "the tax tail wagging the dog". What do we mean by this? It is the mindset many business owners have where they make a business decision based solely on the possible tax implications. Such a narrowed minded and limited focus in business will often result in making a decision that rarely improves efficiencies, cuts costs, or increases cash flow. Profits suffer all because the sole focus is on taxes. Hence, the tax tail is wagging (or controlling) the dog (your business), when it should be the other way around. In this episode, Darin discusses why entrepreneurs need to avoid "the tax tail wagging the dog" mindset and focus on a more holistic approach when making business decisions. Darin peels back the complicated layers of the tax code and walks through a simple example of how your tax liability is calculated. He then explains why spending money just to save taxes is a poor decision...decreasing cash flow more than just paying your tax liability. He outlines four strategies that will help all business owners lower their tax liability, prepare for tax day, and ensure cash-flow (remember "Cash is King") is not being negatively impacted. Consider this question Darin asks as you listen to these episode: "Did you go into business to make a ton of money or to never pay any taxes?" To access the scenarios Darin mentions in the podcast go here: LINK COMING SOON ** Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

We have been hinting at changes coming for the last few months...and now the changes are finally here. Listening in as we discuss these changes, which include a rebrand, name change, and an exciting new service offering called Profit First. In this episode, we discuss the reasons why we are making these changes and why becoming Profit First Professionals will allow us to better serve YOU! are fellow entrepreneurs. Profit is what everyone hopes to make when they start a business, right? It is the fruit you want to harvest after all your hard work. As Profit First Professionals, we can now help you see and enjoy this fruit in a whole new way...even from the first day you start your business. Listen in as we explain what the Profit First system is all about and why we feel this will be a game changer to so many entrepreneurs. We are excited for what these changes will bring. It has been a long few months as we have been researching and working to bring these changes to you. Don't worry, this Podcast will remain the same. Once a month, we will continue to bring on fellow entrepreneurs to share their stories as part of our "This Is Their Story" segment. The stories of fellow entrepreneurs we have had on the show already have truly been motivating and inspiring. We also plan to continue to discuss educational and fundamental aspects of entrepreneurship each month. Plus, our online training course the "Business Startup Blueprint" is still available for anyone looking for business training on how to successfully launch a new business. The only thing that will be different is the price...we are working on a way to make it more affordable because we know starting a business costs money and requires some fundamental knowledge. We can provide the knowledge but we don't want the cost to obtain this knowledge to drain that precious financial reserve you need to start your business. Thus, we are lower the price. MORE TO COME ON THIS!! Finally, thank you for being a part of this podcast. We have enjoyed bring this content to you every month and look forward to bring additional content to you for months to come. Please take a minute to rate and review the podcast. CHECK US OUT Website: https://procenac.com/ (https://procenac.com/) Instagram: @procenac Facebook: @procenac

We all dream about taking a passion and turning it into a business. On this segment of “This is Their Story”, we are joined by Parker Kane, the founder of Parker Kane LLC. Parker is a firm believer in the “more we pursue what we are passionate about, the more we pursue what we are called to, [then] the more we discover passions that we would never understand…or discover.” These passions can then lead to entrepreneurial opportunities. For Parker, this journey began with learning how to beatbox at the age of 9. The success Parker gained from pursuing beatboxing helped him discover a new passion for speaking, which then lead to his passion for podcasting and podcast creation. All these passions are now service offerings Parker provides to his clients at Parker Kane LLC. Parker shares his experience with dealing with depression and how this obstacle has changed his motivation from a focus on himself to how his talents and business services are helping to change the lives of others. This episode is yet another amazing segment of “This is Their Story” filed with an amazing entrepreneur's story and advise that will benefit any entrepreneur in their journey. Here is more about Parker: Parker Kane is an American beatboxer, musician, speaker, and podcast host. He is notorious for his viral videos beatboxing with a McDonald's cup and his podcast UPBEAT with Parker Kane. One of his videos, “McDubstep,” which was cleverly titled by the commenting viewers, has now been seen over 1 billion times on Facebook. After his video went viral, he was then featured in his very own official McDonald's commercial. Parker has since appeared on many different TV shows including Outrageous Acts of Science, America's Got Talent, Ridiculousness, and the Steve Harvey Show. He's also been featured in many online articles from MTV, Huffington Post, DailyMail, and more. Parker has delivered powerful speeches and beatbox performances for high-end people and organizations like Shark Tank's Daymond John, TEDx, and McDonald's. He continues to bring his message and story to stages and podcasts around the country. To find out more about Parker check out: https://parkerkane.co/ (https://parkerkane.co/) *** Your Idea Could Be the Next Successful BusinessYou have a great idea that could lead to more financial freedom, wealth, and happiness in your life. You don't need a degree in business to be a successful entrepreneur. You don't need to know everything to get started. You need your idea, a basic road map, and a bit of education to start the ball rolling to achieve the financial and personal goals you have always wanted for yourself and family. Your education can start for free by going to http://www.startupempowered.com (www.startupempowered.com). As you invest time into this free training, you will gain the knowledge and enthusiasm you need to start your own business because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) CHECK US OUT AT http://www.acent101.com (www.acent101.com)

We are excited to bring you another segment of “This is Their Story”. Today, we are joined by image consultant Pam Friedlander who is the founder of Positive Reflections. The foundation for Positive Reflections began when Pam provided dress and image help to fiends getting married and going on a blind date. Encouraged by her friends to start a business, Pam launched Positive Reflections in 2006. As Pam shares her story, she provides some great insight into the power of networking and how it can help an entrepreneur grow their business. She also discusses why it is important to be adaptable as an entrepreneur and finding the right people/resources to help you be successful. Pam's advice to her fellow entrepreneurs is “Not to give, keep finding another avenue…if one thing is not working”. Need some fashion and image tips? Pam shares a few things to consider. Here is a little bit more about Pam: Pam Friedlander was a successful businesswoman and entrepreneur for 30 years before she founded Positive Reflections in 2006. Her passion is to help women feel confident and find their own Positive Image while looking in the mirror. Pam's philosophy is that anyone can look beautiful at any size, any age, anytime. By learning to select clothing and accessories that suit personality, body type and lifestyle, one can create a new, beautiful vision of themselves. Pam is a firm believer that successful dressing is a skill that anyone can learn. She uses her expertise to help her clients develop their own personal style. Clients who work with Pam are usually experiencing a transition in their life, such as, new mom, transitional age, new career, weight loss, and newly single. Pam encourages her clients to see their individual beauty and strength. Women find the process professional, stress-free, and enlightening. *** Ready to up level your image and created positive reflections? Contact Pam at: Web: https://posreflections.com/ (https://posreflections.com/) Phone: 203-733-9328 *** Your Idea Could Be the Next Successful BusinessYou have a great idea that could lead to more financial freedom, wealth, and happiness in your life. You don't need a degree in business to be a successful entrepreneur. You don't need to know everything to get started. You need your idea, a basic road map, and a bit of education to start the ball rolling to achieve the financial and personal goals you have always wanted for yourself and family. Your education can start for free by going to http://www.startupempowered.com (www.startupempowered.com). As you invest time into this free training, you will gain the knowledge and enthusiasm you need to start your own business because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) HAVE A QUESTION? Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

Wondering what is the proper way to take out money from your business as an owner? Trying to decide if this is the right time to start your new business, given the current economic situation? We have the answers to these listener questions and so much more as Everyday Joe joins us for another QandA session. We even discuss why we haven't been posting episodes each week and provide some additional insight into the new things we are working on. Join us for another awesome QandA session with Everyday Joe. Have a question that you want answered? Send them to us at: everydayjoe@ascent101.com *** Your Idea Could Be the Next Successful BusinessYou have a great idea that could lead to more financial freedom, wealth, and happiness in your life. You don't need a degree in business to be a successful entrepreneur. You don't need to know everything to get started. You need your idea, a basic road map, and a bit of education to start the ball rolling to achieve the financial and personal goals you have always wanted for yourself and family. Your education can start for free by going to http://www.startupempowered.com (www.startupempowered.com). As you invest time into this free training, you will gain the knowledge and enthusiasm you need to start your own business because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) CHECK US OUT AT http://www.acent101.com (www.acent101.com)

Everyone's journey to entrepreneurship starts somewhere. How did yours beginning or how will it begin? Your starting point will be as unique and individual as you are; however, it will be the catalyst for an amazing journey. It may even be the inspiration someone else needs to launch their own entrepreneurial journey. In our latest installment of “This Is Their Story”, our guest began her entrepreneurial journey as a homeless, expecting mother living out of the back of her car. Challenged by an amazing woman to set four goals, Christine McKay decided one of her goals was to graduate from Harvard. When she shared that goal with others, they just laughed. That experience along with having little money, dealing with a bad marriage taught Christine that she needed to “renegotiate” her life. This began with putting herself through college as a single mother, and lead to her starting a successful career in corporate America as a negotiator. Not to mention graduating from Harvard with her MBA. Fast forward to today…Christine McKay is now the founder of Venn Negotiation, which she launched during the COVID pandemic. Christine is also an author and pod caster. Christine's story is inspiring and demonstrates how preserving through life's obstacles is a recipe for success. Listen in as she shares her story and some amazing advice gained along her journey that is sure to help you navigate through or even “renegotiate” your entrepreneurial path. Here is more about Christine: Business Negotiation Strategist, Christine McKay, author of “Why Not Ask? A Conversation About Getting More,” has worked on behalf of numerous small and mid-sized companies and negotiated with many of the Fortune 500. Christine launched Venn Negotiation to find common ground, level the playing field, and resolve complex issues for her clients. With over 25 years of experience, both international and domestic, Christine improves profitability and operational effectiveness through strategic contract integration. Check out more about Christine and Venn Negotiations at: Website: http://www.vennnegotiation.com (www.vennnegotiation.com) LinkedIn: http://www.linkedin.com/company/venn-negotiation/ (www.linkedin.com/company/venn-negotiation/) Facebook: http://www.facebook.com/VennNegotiation/ (www.facebook.com/VennNegotiation/) Instagram: http://www.instagram.com/vennnegotiation/ (www.instagram.com/vennnegotiation/) The Venn Zone podcast: https://venn.zone/ (https://venn.zone/) **** Your Idea Could Be the Next Successful BusinessYou have a great idea that could lead to more financial freedom, wealth, and happiness in your life. You don't need a degree in business to be a successful entrepreneur. You don't need to know everything to get started. You need your idea, a basic road map, and a bit of education to start the ball rolling to achieve the financial and personal goals you have always wanted for yourself and family. Your education can start for free by going to http://www.startupempowered.com (www.startupempowered.com). As you invest time into this free training, you will gain the knowledge and enthusiasm you need to start your own business because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) HAVE A QUESTION? Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

Your business needs a strong relationship with a bank to help you navigate and process the inflows and outflows of the cash running through your business everyday. Today we are joined by Caleb Dimick, Senior Vice President of Retail and Commercial Banking for the Bank of Idaho to discuss various aspects of business banking. Caleb shares his knowledge and experience gained from over 12 years in the banking industry so you can better navigate the vast (and sometimes unknown) waters of business banking. You will gain insight into the basic topics of: Why a business account should be used What information you need to setup your business account Your knowledge of business banking products will be expanded and you will learn how to better work with a banker, as Caleb discusses: Various business banking products that are available What a merchant account is and why you might need one What information to share with your banker and what a banker should be doing to support your business Finally, you will learn the basics of business lending options, as Caleb highlights: What commercial lending options are available Things to consider when choosing a bank for your lending needs What is needed to qualify for lending, including the 5 C's of credit What a personal guarantee is and why banks may require it With the information and perspective Caleb shares, you will be ready to tackle and discuss any of the banking needs your business may need. You can find out more about the Bank of Idaho at: https://www.bankofidaho.com/ (https://www.bankofidaho.com/) Need help from Caleb? You can reach him at 208-716-3829 Here is more about Caleb: Caleb Dimick joined the Bank of Idaho in December, 2015 as the Commercial Banking Manager at the Downtown Capital branch and now works as a member of the executive management team as the Senior Vice President of Retail and Commercial Banking. Caleb works directly with Jeff Newgard, CEO, in driving the loan, deposit and income growth for the Bank of Idaho. He most recently came from Wells Fargo in Idaho Falls where he spent 3 years managing business relationships and lending for Eastern Idaho Businesses and professionals. Prior to Wells Fargo, Caleb worked as a Commercial Loan Officer for D.L. Evans Bank in Idaho Falls since 2008. Caleb is a graduate of Idaho State University with a Bachelor of Science in Finance. He also studied at BYU in Provo, UT for almost 4 years before moving back to Idaho. He enjoys participating in the community and has been actively involved as a Board Member with the Development Company in Rexburg, past chairman of East Idaho Falls Rotary Club and served as Treasurer of the Idaho Falls Chamber of Commerce. Caleb enjoys golfing, snowboarding, gardening and boating with his family. He resides in Shelley, Idaho with his wife, two daughters and one son. Your Idea Could Be the Next Successful BusinessYou have a great idea that could lead to more financial freedom, wealth, and happiness in your life. You don't need a degree in business to be a successful entrepreneur. You don't need to know everything to get started. You need your idea, a basic road map, and a bit of education to start the ball rolling to achieve the financial and personal goals you have always wanted for yourself and family. Your education can start for free by going to http://www.startupempowered.com (www.startupempowered.com). As you invest time into this free training, you will gain the knowledge and enthusiasm you need to start your own business because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) HAVE A QUESTION? Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

The other day we shared some business best practices on our social media pages, including: Keep detailed accurate records Find the right professionals to team with – delegate Create habits that set you up for success In this episode, Dannielle discusses why keeping detailed and accurate records is important aspect of successful business operations. We get it...this is not the fun ("sexy") part of doing business. However, this is a critical component of running a successful business, for the following reasons: Enables you to monitor the progress of your business as you strive to reach your goals Provides important data and insights to optimize your marketing efforts Acts as a resource for new strategies Helps you manage/monitor your accounts, interest, tax and operating costs Shows you cash on hand as well as working capital Monitors company growth rate and profit. Shows how your business performs against your competitors Show about hidden and unexpected costs Protects you legally/financially in the case of disputes or audits Legal disputes are often won by the party that has the most proving evidence Helps you maintain positive customer and vendor relationships When an audit comes up you are covered knowing that everything is accounted for and in its place Allows the accurate preparation of your business financial statements and tax returns The end goal is to have accurate financials that can be prepared often or ad-hoc Quarterly strategy sessions Bank loans Mergers and acquisitions Staff decisions No one likes the shoe box accounting HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT Website: http://www.acent101.com (www.acent101.com) Instagram: https://www.instagram.com/acent101/ (https://www.instagram.com/acent101/) Facebook: https://www.facebook.com/aCent101 (https://www.facebook.com/aCent101) ** Many business ideas never come to fruition. Why? FEAR!!! Our personal and professional experience has taught us that many budding entrepreneurs never take the leap into entrepreneurship because of fear. Fear of failure! Fear of the unknown! Fear of not knowing how to start! This fear holds them back from creating the wealth and lifestyle they have always wanted. We want to replace that fear with knowledge and confidence by helping you take the first step on your entrepreneurial journey. Go to http://www.startupempowered.com (www.startupempowered.com) to grab our free training on how to create and use a business plan. As you invest time into this free training, you will replace fear with the knowledge and enthusiasm because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com)

We are thrilled to bring yet another segment of “This is Their Story”. Today, we are joined by the Joe Mikaele Ah-Kuoi, founder of Strive Lane. As with all our “This is Their Story” guests, Joe has a unique story of what lead him to become an entrepreneur. Joe's journey began at a young age with his parents teaching him personal development and leadership. Years later as a schoolteacher, Joe realized there was a lack of leadership development being taught in the education system. Joe watched as youth were thrust into leadership roles without understanding where to begin or how to lead. Seeing this “gap”, Joe began developing a framework to teach leadership fundamentals and good character to youth, which is how Strive Lane all began. Joe explains why he was willing to leave his full time career as a teacher to pursue the path of entrepreneurship. Learn why leaders are not born but are developed and why all leadership begins with self-leadership. Need help developing your support group? Want a boost to push you out of your comfort? Listen to the amazing advice Joe shares about these two important topics. Learn more about Strive Lane Web: https://www.strivelane.com/ (https://www.strivelane.com/) Facebook: @Strive Lane – Developing Tomorrow's Leaders Instagram: @strivelane Find Joe on LinkedIn at Joe Mikaele Ah-Kuoi Jr ** Many business ideas never come to fruition. Why? FEAR!!! Our personal and professional experience has taught us that many budding entrepreneurs never take the leap into entrepreneurship because of fear. Fear of failure! Fear of the unknown! Fear of not knowing how to start! This fear holds them back from creating the wealth and lifestyle they have always wanted. We want to replace that fear with knowledge and confidence by helping you take the first step on your entrepreneurial journey. Go to http://www.startupempowered.com (www.startupempowered.com) to grab our free training on how to create and use a business plan. As you invest time into this free training, you will replace fear with the knowledge and enthusiasm because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

Stuck in the weeds? Feeling overwhelmed with all you must do as a business owner? YES!!! Well, this episode is for you. Today we are joined by Simon Severino, CEO and founder of Strategy Sprints, to discuss some practical ways to help you get out of the weeds. Simon discusses the “Sprint Philosophy” he uses with clients to help them find the key items in their business they need to focus on so they can improve their business and increase their profits. Simon shares the importance of focusing on daily, weekly, and monthly habits to help identify time wasters and focus on your numbers to ensure your strategy is producing the best results. He also discusses the importance of transitioning from a business operator to a business owner by learning to delegate. We all know about the concept of ROI (return on investment). But what about the concept of ROL or return on luck? Well, Simon shares why certain businesses appear to be luckier than others and how we can improve our own ROL. Simon's insights are powerful and will help you improve success in your business. Here is a little bit more about Simon: Simon Severino helps business owners in SaaS and services discover how to be able to run their company more efficiently which results in sales that soar. He created the Strategy Sprints® Method that doubles revenue in 90 days by getting owners out of the weeds. Strategy Sprints is a global team of certified Strategy Sprints® Coaches which offers a customized strategy to help clients gain market share and work in weekly sprints which results in fast execution. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education. To learn more about Simon and Strategy Sprints go to http://www.strategysprints.com (www.strategysprints.com) Don't forget to join Simon's private Facebook group “Entrepreneurship in Sprints” by going to https://www.facebook.com/groups/entrepreneurshipinsprints (https://www.facebook.com/groups/entrepreneurshipinsprints) Be sure to mention our podcast as how you heard about the group. Also, be sure to check out his podcast “Strategy Sprints”. ** Many business ideas never come to fruition. Why? FEAR!!! Our personal and professional experience has taught us that many budding entrepreneurs never take the leap into entrepreneurship because of fear. Fear of failure! Fear of the unknown! Fear of not knowing how to start! This fear holds them back from creating the wealth and lifestyle they have always wanted. We want to replace that fear with knowledge and confidence by helping you take the first step on your entrepreneurial journey. Go to http://www.startupempowered.com (www.startupempowered.com) to grab our free training on how to create and use a business plan. As your invest time into this free training, you will replace fear with the knowledge and enthusiasm because you will now have a road map showing you the exact steps you need to follow to take your business from an idea to realty. Get started today at http://www.startupempowered.com (www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

In this episode, we are joined by the founder of Ops Authority, Natalie Gingrich, to discuss the concept of being adaptable in your entrepreneurial journey. Natalie shares how she was adaptable during her journey of leaving a six-figure corporate career to pursue the road of entrepreneurship. Natalie discusses the three phases of business from building, to growing, and then scaling; and how entrepreneurs need to adapt their roles at each phase. Marketing and operations are critical parts of each business and Natalie shares how must individuals have a strength in one area; thus, they need to surround themselves with people who are strong in the area they are weakest. This is not all…she discusses the four layers of business found in a successful business, plus so much more. Natalie's insights are thought provoking and will help you flex your adaptability muscle to be more successful. Natalie's Bio: Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skill set of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them. She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business. In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders. She continuously pours into operations experts on her weekly podcast, The Ops Authority. To learn more about Natalie and Ops Authority go to http://www.directorofops.com (www.directorofops.com) Also be sure to check out her podcast “The Ops Authority” ** Ready to follow your passion to a six-figure income? Then start your business out on the right foundation by grabbing our free training on how to create and use a business plan. Entrepreneurs who take time to formulate a plan and then leverage their plan are more likely to scale faster and achieve success sooner than those who don't. Save time, save money, and propel yourself to success with our free training. To learn more, check out: https://www.startupempowered.com (https://www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

In this segment of “This is Their Story”, we are joined by Kay Louis the founder of Touch of Soi LLC. Kay began her entrepreneurial journey as a Message Therapist 9 years ago. Motivated by a desire to create a way for individuals, especially women, to enjoy and actively practice self-love, Kay began looking for ways to provide a tangible product to her clients. At the age of 22 she began Touch of Soi LLC, after doing her research, developing and testing her products, and taking the leap even though she had fears and did not have everything completely figured out. In her own words Kay states, “I design different types of products which intentionally serve a purpose of encouraging Self-Love in an everyday routine. I understood that everyone's journey is unique, which means that Self-Love is interpreted differently. This is why the products that I create are designed with a luxuriously modern aesthetic to keep the use of the products on the journey simple and user friendly for most individuals.” Kay's journey is unique; however, the advice and experiences she shares are very relatable…from using a support system, overcoming the obstacle of self-doubt, being “open to failure”, and so much more. Kay's passion and authenticity will motivate you to keep moving forward in your entrepreneurial journey. To learn more about Kay and Touch of Soi, LLC check out: Website: http://www.touchofsoi.com (www.touchofsoi.com) Instagram: @touchofsoillc Facebook: Touch of Soi LLC ** Ready to follow your passion to a six-figure income? Then start your business out on the right foundation by grabbing our free training on how to create and use a business plan. Entrepreneurs who take time to formulate a plan and then leverage their plan are more likely to scale faster and achieve success sooner than those who don't. Save time, save money, and propel yourself to success with our free training. To learn more, check out: https://www.startupempowered.com (https://www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

Having a support system is critical as an entrepreneur. We cannot stress this point enough! The entrepreneurial path can be long and lonely at times so having support from family, friends, coaches, and others is vital. Also important is understanding what is it like to be the person providing that support. What support should you provide? What support should your entrepreneurial family member or friend require of you? In this episode, we are joined by co-host Darin and his wife, Megan, to discuss these challenging questions and so much more. Megan shares her insights on and perspective of Darin's entrepreneurial journey. In addition, they both discuss the emotional stresses they each faced and how they addressed it so each of them felt supported along the way. This episode is for you if you are wanting support from a family member or friend or if you are the family member or friend needing to support an entrepreneur. You will hear both sides of the story. Entrepreneurs will gain new insight on what to expect from their family/friend support, while family members and friends will learn tips on how to provide the best support possible. Ready to follow your passion to a six-figure income? Then start your business out on the right foundation by grabbing our free training on how to create and use a business plan. Entrepreneurs who take time to formulate a plan and then leverage their plan are more likely to scale faster and achieve success sooner than those who don't. Save time, save money, and propel yourself to success with our free training. To learn more, check out: https://www.startupempowered.com (https://www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT AT http://www.acent101.com (www.acent101.com)

In this segment of “This is Their Story”, we are joined by Brooke Allison who is a multiple six figure Mind Shift Expert and Achievement Strategist. Brooke helps ambitious entrepreneurs scale to 6 figures, five figure months, and a quarter of a million dollars by creating a business and a mindset that is fiercely unstoppable! Brooke is the epitome of unstoppable! She believes that no matter what life throws at you, obstacles that come up, your circumstances do not dictate your future and your power! After going through an abusive relationship, food stamps, and overcoming an extremely negative mindset, Brooke decided this was not her truth and was no longer going to let her outside circumstances hold her back. You do not want to miss Brooke's story and all the golden nuggets of information she shares, including “where you are going is always bigger than what you are going through”, “listen to the nudges that come”, and so much more. Her story and the energy she exemplifies is sure to inspire you on your entrepreneurial journey. Don't forget to grab Brooke's free gift “10 Strategies to $500k” at: https://brookeallisoncoaching.mykajabi.com/10Corestrategies (https://brookeallisoncoaching.mykajabi.com/10Corestrategies) Here is a little more about Brooke: She is…someone people are drawn to on a daily basis because of her contagious energy! She studied at Webster University and graduated with a BFA Degree in Visual Art (with an Emphasis in Photography) and a minor in Dance. One of her biggest achievements is, she just got back from a 6-month trip where she traveled all over Europe, to 10 countries all by herself. She has now returned to the States and is excited to make a bigger impact and scale her reach. In 2020, she has set herself a challenge to become a published author and get involved in more charitable causes that are dear to her heart. Learn more about and follow Brooke: Website - http://www.brookeallisoncoaching.com (www.brookeallisoncoaching.com) Free FB group - https://www.facebook.com/groups/234054850431447/ (bit.ly/fiercelyunstoppable) Instagram – http://www.instagram.com/brookeallisonn (www.instagram.com/brookeallisonn) FB business page - http://www.facebook.com/brookeallisoncoaching/ (www.facebook.com/brookeallisoncoaching/) LinkedIn - http://www.linkedin.com/in/brooke-allison-wandling-68700186/ (www.linkedin.com/in/brooke-allison-wandling-68700186/) Podcast- Fiercely Unstoppable (brookeallisoncoaching.com/podcast) ** Ready to follow your passion to a six-figure income? Then start your business out on the right foundation by grabbing our free training on how to create and use a business plan. Entrepreneurs who take time to formulate a plan and then leverage their plan are more likely to scale faster and achieve success sooner than those who don't. Save time, save money, and propel yourself to success with our free training. To learn more, check out: https://www.startupempowered.com (https://www.startupempowered.com) HAVE A QUESTION: Email us at everdayjoe@acent101.com CHECK US OUT at http://www.acent101.com (www.acent101.com)

Success along the entrepreneurial path comes by achieving predetermined milestones or goals. These steppingstones of success can be big or a succession of many small ones. Regardless, the end result is still the same…achievement of a desired outcome you have determined will help you achieve success along your journey. For many entrepreneurs, hiring an employee is one of the “success” milestones they have set for their business. This can be an exciting and yet very frighten next step. Today we discuss this important, exciting, and yes scary operational fundamental of hiring an employee. Listen in as we discuss many important concepts such as the four things you should consider when hiring your first employee. We all will discuss many important operational components you will need to have in place before making your first hire, including what federal and state registration will be needed, choosing a payroll system, creating an onboarding process, and so much more. Our hope is this episode will eliminate the fear so you can take this next step with confidence. Don't forget to share your questions with us by emailing everdayjoe@acent101.com. Everyday Joe will be joining us once a quarter to have your questions answered on our podcast. ** Hiring employees is just one of the topics we cover in detail in our entrepreneurial course called the “Business Startup Blueprint”. This course (playbook) is jammed packed with information on a wide range of important topics regarding starting and growing your new business. We know starting and operating a business is tough. We have been there! Also, we have spent countless hours helping other entrepreneurs do the same thing. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting and growing your business. We discuss not only the “how” of each step but the “why”. Are you ready to eliminate the fear that is holding you back from starting or growing your business? Then check out our free training on how to create and use a business plan to start your business the right way and accelerate the growth in your current business. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Fundamentals, fundamentals, fundamentals! That is what we are all about. Heck, our podcast is called the “Fundamental Entrepreneur Podcast. We have talked about the fundamentals and we will continue to talk about the fundamentals going forward. Why? Because we believe that just like a professional athlete or musician, we as business owners/entrepreneurs need to understand and master business fundamentals to achieve the highest level of success. Starting this April 2021, we will be focusing on five fundamental areas of business on this podcast and all our social media posts. These areas are: financial/reporting, operational, mindset, professional network, and support system. Each week we will be focusing on one topic that fits into one of these five fundamental areas. Our podcast, blog, and social media posts will all be focused on the weekly topic. Our hope is this laser focus each week on one topic will provide you our listener with the tools needed to take actional steps to improve your fundamental foundation, which will in turn propel you to success quicker and more efficiently that you are currently experiencing. In addition, we still plan to have entrepreneurs just like you join the podcast once a month to share their entrepreneurial journey in our “This is Their Story” segment. We love these stories and find them some empowering and motivating so we will continue to share them with you. Thanks for being a part of this podcast! Will look forward to sharing many more amazing episodes with you. Don't forget to share your questions with us by emailing everdayjoe@acent101.com. Everyday Joe will be joining us once a quarter to have your questions answered on our podcast. ** Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

There is a lot to manage as a business owner to make sure our business stays successful. Sales, customers, vendors, employees, and the list could go on and on. Sometimes it feels like we are juggling more balls in the air than we can possibly manage. Thus, it is imperative we find the right tools to help us make sure we don't “drop the ball” (or a more than one) as we try to manage all the key components of what makes a business successful. In today's episode we are joined by Jeroen Corthout to talk about using a CRM to better manage customer relationships. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast-growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to follow up the leads for their software company in an easier way. They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features. In this episode, Jeroen shares his knowledge and experience about CRMs and how a business can use a CRM to improve the management of their customer relationships. He also discusses the important things you need to consider when choosing a CRM and so much more. This episode will benefit every business owner new to CRMs and those who are trying to decide which CRM is right for their business. To learn more about Salesflare checkout: https://salesflare.com/ (salesflare.com) Jeroen can be contacted by networking with him on LinkedIn: https://www.linkedin.com/in/jeroencorthout/ (https://www.linkedin.com/in/jeroencorthout/) Be sure to mention you heard about him and Salesflare on our podcast. ** Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Many entrepreneurs find success not because they are the smartest person or have all the answers…rather it is because they surround themselves with smart and successful people to help them. Finding and surrounding yourself with the right professional team is one of the best ways to help you navigate the muddy waters of entrepreneurship. In this episode, we dive into the topic of hiring professionals. We discuss what professionals you need to consider adding to your professional team, why you need to use them, and when you need to use them. We also discuss the questions you need to be asking a professional you are considering engaging so you can find the right one for you. Finally, we share our thoughts on using professionals that are your family or friends. Having the right team of professionals working for you can save you money, time, and hopefully a lot of headaches as you navigate the path of entrepreneurship. ** Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

One of the attributes all entrepreneurs need to have is adaptability. Be flexible and able to change course when things are going right is the key to finding success in the business arena. Artist and author JoAnne Helfert-Sullam joins us on this episode to share her entrepreneurial journey. JoAnne's entrepreneurial drive began as teenager when she helped her grandmother make some extra money by selling t-shirts at school. Throughout her journey, JoAnne has been able to embrace the need to be flexible and adaptable in both her personal and professional life. From her story, you will learn why being able to pivot away from things that are not working to those that are is such a key attribute you need to have in your journey. JoAnne also share some great advice about finding balance as an entrepreneur, making sure you are doing something that matters, and not being stopped by rejection or disappointment. As with all our guests that join us our This is Their Story segment, you will learn a lot from JoAnne's story and find the motivation to achieve your entrepreneurial goals. Here is a little bit more about JoAnne: JoAnne has received a Special Congressional Recognition for Work in the Arts by former Senator Hillary Rodham Clinton. She is the author of two books and has interviewed personalities such as Richard Gere, Bobby Kennedy Jr. and concert pianist/animal activist, Helene Grimaud. JoAnne is the owner of Daydreams Studio and Ms. Sullam is currently working on a new book about the human/animal connection. Born in Brooklyn New York JoAnne Helfert-Sullam is a professional artist who specializes in animal and landscape art. She is an advocate for conservation, author and producer who writes, lectures, films wild and domestic animals. As a child growing up in the city, Ms. Sullam loved and understood the importance of connecting with nature but could only learn about wildlife and nature through books and television As an adult Ms. Sullam combined this love of nature with her love of art using her work as an instrument for conservation. Ms. Sullam has donated her artwork and time to land and wildlife protection and has fostered and placed feral cats and unwanted dogs. While exhibiting her fine art that has focused on nature, Ms. Sullam has also become a license wildlife rehabilitator and works as an animal handler /consultant and has worked with Academy Award winning actress Melissa Leo, Jim Fowler of Mutual of Omaha's Wild Kingdom, worked on the Today Show. She has also worked on the Martha Stewart Living show alongside animal expert and longtime friend Marc Morrone, T.V. personality/ host of Pet Keeping with Marc Morrone and author. To learn more about JoAnne and her new book “Evolution of a Wild Heart” check out: http://www.joannesullam.com (www.joannesullam.com) Facebook: @joanne.h.sullam Instagram: @joanne_helfert_sullam ** Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Many people have lost their jobs because of the COVID pandemic, as business either close for good or struggle to cut costs just to survive. Naturally, what follows is a sense of fear and uncertainty as questions loomed about what is next. In this segment of This is Their Story, our guest Andrea Pass shares her experience of being laid off and how it led her to start her own business Andrea Pass Public Relations. For over 30 years, Andrea had worked in the public relations world helping many clients secure coverage on media outlets such as NBC “Today” and ABC “Good Morning America”. Then two years ago she received the dreaded pink slip and was told she no longer had a job. Believing in the idea where one door closes and another one opens; Andrea used her knowledge and skills to launch her on public relations firm. If you have been laid off from your job and are wondering what to do next, then you need to listen to Andrea's story. She shares why you need to believe that you are an expert in your field and that you do have the skills to succeed. Andrea explains why relationships matter and how she used her relationships to help her tackle the parts of starting a business she was not familiar with. Knowing your worth and taking time to learn something every day are other valuable tide bits Andrea discusses as she shares her entrepreneurial journey. Here is a little more about Andrea: For over 30 years, Andrea Pass has created and implement public relations campaigns in a wide range of categories including consumer products, lifestyle, B2B, education, health/wellness/fitness, beauty, food, authors, non-profits and more. Andrea Pass Public Relations has an expertise in national, regional and local media relations outreach. She is proactively and reactively navigating our ever-growing 24/7 media world. Her strength in relationships coupled with her knowledge of the ever-growing media base results in securing top tier, targeted media placements to increase brand awareness, reputation management and sales for established businesses and growing entrepreneurs alike. Learn more about Andrea Pass Public Relations and how it may help you in your business at: http://www.andreapasspr.com (www.andreapasspr.com) ** Have you been laid off from your job? Are you ready to take control of your own career? Let us help you learn the steps you need to follow to start your own business on a solid foundation. We do this in our “Business Startup Blueprint” course. This course (playbook) will help you understand each step that should be followed so you can feel confident in launching your own business and take control of your own financial future. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Today we are excited to launch a new segment of our podcast. We are joined by “Everyday Joe”. Who is Everyday Joe? Well, Everyday Joe represents you the listeners and will be your voice for the questions you need answered as an entrepreneur. In this episode, we discuss the topic of sharing your business and personal information. Various entities, government agencies, and many others request your business and personal information on a regular basis. We discuss who you should share this information with, how to avoid sharing your social security number as a solopreneur, and how to avoid sharing information with the wrong sources. Do you have a question you want us to answer on our show? Then, send your questions to Everyday Joe and we will answer them on one our next segments with Everyday Joe. Submit your questions to: everydayjoe@acent101.com ** Are you ready to start your own business but are finding it a bit challenging? Let us help you gain the confidence to start your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Challenges can bring frustration and stop progress OR they can be the starting point for opportunity and success. It all depends on how you choose to face the challenge…it comes down to your mindset. Kerin Briscese joins us on this episode to share her entrepreneurial journey and how it all began with her challenge of dealing with emotional eating and the effect it was having on her health and confidence. While on the journey to heal herself from this challenge, Kerin learned about fitness and nutrition. Armed with this knowledge and motivated by a desire to help others, she decided to launch her business Haute Fitness Health. Her focus is to help women feel confident, strong, happy, fit, and secure. Kerin shares how she jumped right into her business without knowing exactly what she was doing. She also shares some great advice about not doubting your abilities and the importance of surrounding yourself with the right people. We can all learn a lot from Kerin as she shares her journey of taking a challenge and turning it into success. Here is a little snippet on what Haute Fitness Health is all about: You deserve to be in love with your body, in love with your life, and feel confident (with every part of you) every single day. Now I know what you're thinking. "Easier said than done." The truth is, healthy living can be easy and intuitive, instead of stressful or emotional. Fitness can come naturally for you, even if you've never been a super athletic person. You CAN love your body, even if you never have before. Once you start to recognize this and transformations start to happen for you, the rest of your personal life will fall into place. You'll experience a natural alignment with your heart, mind, body and life choices. YES, you will still be a high achiever but now you will be a high achiever that is motivated by love (not fear) for herself. By filling up your cup first you will show up as an even better lover to your partner. A stronger parent. A more fulfilled woman. To join Kerin's Facebook group go to: @Haute Fitness Club To learn more about Haute Fitness Health checkout: Facebook: @Haute Fitness Health https://hautefitnesshealth.com/ (hautefitnesshealth.com) ** Are you ready to start your own business but are finding it a bit challenging? Let us help you gain the confidence to start your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Every entrepreneur's journey has a beginning that is unique and personal. This beginning becomes the bedrock and foundation they use to build their business. It is the catalyst for success and new opportunities. Most beginnings start from a positive experience; however, many do not. In this episode, Jennifer Rychlick (AKA: Ms. Mindful) explains how her entrepreneurial journey began when she was diagnosed with ovarian cancer at the age of 38. She calls this her “great awakening” and it led her on a six-year journey to understand disease, health, and her own self. This ultimately led to her leaving her six-figure income career to start her own business called She Flower. Jennifer's story is amazing. We are thrilled she came on our podcast to share it because anyone who listens will come away inspired and motivated. Here is more about Jennifer: Jennifer is a Certified Holistic Life Coach to the Powerful Female. Specializing in natural remedies to enhance and empower the mind and body. Sharing how she took ownership of her own health and how you can to. After her fight with ovarian cancer at thirty-eight and other health challenges before and after cancer, she found a deep desire to understand why many were suffering – from anxiety to cancer and everything in between. But more importantly, she wanted to find SOLUTIONS. She has spent a decade studying, (more like obsessing) implementing and practicing how to own her personal health. She likes to break this knowledge down and share it in a whole new light that gets results, makes sense while also being easy and pleasurable. To find out more about Jennifer, check out: https://sheflower.com/ (sheflower.com) ** Are you ready to learn the fundamentals to successfully launch your business? We are here to help. Join us on February 15, 2021 for a live business workshop to learn the five key fundamentals for starting a business. For more detail's checkout the link below: http://www.startupempowered.com/registration (www.startupempowered.com/registration) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Fundamentals are the core and backbone for success in every aspect of life. Think about your favorite athlete, artist, or musician. What makes them so successful? Talent? Sure, each of them has talent. However, talent alone is not enough. One thing they all have in common, is the fact they have spent countless hours practicing and mastering the fundamentals in their respective fields of pursuit. Finding success in business is no different. When entrepreneurs focus on and master the fundamentals of business, they will achieve greater success than those who do not. In this episode, we are joined by Mark Cornelison. Mark is an attorney with the law firm Maynes Taggart, and he specializes in helping businesses restructure and navigate the muddy waters of bankruptcy. Basically, he deals with businesses where the owners have not focused on or mastered key business fundamentals. What started out as a lunch conversation between Mark and Darin about why business fundamentals are so important, is now an episode everyone should listen to. Mark shares what his experience has shown him regarding why businesses fail. He also discusses how many of the reasons businesses fail are more a result of internal factors rather than external (i.e. economic) factors. Finally, Mark shares the key fundamentals every business owner should focus on. Here is a bit more about Mark: Mark's legal experience focuses on help businesses deal with business structuring and contracts while facing Chapters 11, 12, and 7 bankruptcy. Mark's passion is helping people solve problems in order to turn their business around. Mark grew up on a dairy farm in Southeastern Idaho where he experienced firsthand the opportunities and challenges of agriculture. He also spent 2 years living in Bogota, Colombia and remains fluent in Spanish. After graduating law school in 2007, he practiced in a small firm for a short time before serving as counsel for a county in Idaho for nearly 6 years. His passion to help small businesses drove him to complete an MBA at BYU in 2016, with a focus on strategy and entrepreneurship. Following his MBA, Mark worked in Dallas, Texas for international consulting firm PricewaterhouseCoopers. While there, Mark worked as a customer strategy consultant segment, advising some of the largest companies in the country. Mark is the father of a young daughter whom he adores. In his spare time, he enjoys spending time with her skiing, mounting biking, cycling, flying, and anything outdoors. ** Are you ready to learn the fundamentals to successfully launch your business? We are here to help. Join us on February 15, 2021 for a live business workshop to learn the five key fundamentals for starting a business. For more detail's checkout the link below: http://www.startupempowered.com/registration (www.startupempowered.com/registration) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

The COVID pandemic has had a major impact on our lives and our economy. Many businesses have shut down and millions have lost their jobs. During such crazy times, many would-be entrepreneurs are wondering if this is the right time to start their business. Well, it is! Our guests Ashley Louden, founder of Zadale was inspired by her grandmother to change lives through luxury permanent make up services, even during a pandemic. In this installment of “This is Their Story”, Ashley, along with her husband Julian, share their entrepreneurial story and how COVID didn't prevent them from pursuing their goal of generating wealth for their family now and in the future. What was their secret? Belief! They believed in themselves and what they can accomplish. Ashely used the shutdown time to focus on her business and strengthen its foundation rather than fret about quitting her job and not having a steady paycheck. This is a must listen to episode for anyone wanting some motivation to start their business when the economic landscape does not appear to be ideal. To find out more about Zadale, check out: Instagram: zadale_official Facebook: zadale Book an appointment at: http://www.Zadale.com (www.Zadale.com) Learn more about Zadale's virtual learning at: http://www.zadaleacademy.com (www.zadaleacademy.com) ** Is the current economic situation preventing your from taking control of your future? Let us help you gain the confidence in launching your business by showing you how to create the perfect business foundation. Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” to provide you with a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)

Fear!!! One of the most powerful emotions we can experience and so often it holds us back from achieving success. This is especially true in the world of entrepreneurship. Fear of failure or fear of mistakes or even fear of the unknown hold entrepreneurs back from starting and growing their business. Fear keeps us from taking steps to achieve greater success and from obtaining our full potential. In this installment of “This is Their Story”, we are joined by Gabby Rivera the founder of On A Mission Fitness and Nutrition. Motivated by a desire to provide a better lifestyle for her family and wanting her husband home more, Gabby explains how she faced her fears while starting a business from the ground up. Eight years into her journey she has embraced the concept of “Do it scared'…doing things outside your comfort zone because those things push you to be better and help you progress. Gabby created On a Mission Fitness and Nutrition to “help moms lose their weight, gain back their confidence and feel sexy in their own skin without counting calories or killing themselves in the process. To find out more about Gabby, check her at: Instagram: @foodandfitnessmomma Facebook: @gabby marie rivera ** Ready to face your fears and start your own business? Looking for some confidence in creating the perfect business foundation? Check out our “Business Startup Blueprint” course. This course (playbook) will help any new entrepreneur launch their business on a solid foundation. You will not find a more comprehensive guide than the “Business Startup Blueprint” that will provide you a step-by-step process for starting your business. We discuss not only the “how” of each step but the “why”. The course starts off with a free training on how to create your business plan. Get started by signing up at: https://www.startupempowered.com (https://www.startupempowered.com) For more about what we are all about at aCent101 go to our website: http://www.acent101.com (www.acent101.com)