Podcast appearances and mentions of maggie crowley

Leading With Autonomy | WEDO Pay It Forward | Calgary Business In this episode of WEDO Pay It Forward, host Milena Radakovic welcomes Maggie Crowley, founder of Elevated Benefit Consulting, to discuss entrepreneurship, leadership, and creating a positive workplace culture. Maggie shares her journey of starting her own business after nearly two decades in the benefits industry, driven by a desire for autonomy and creative freedom! Tune in to hear more about leadership strategies, entrepreneurship, and actionable tips for navigating employee benefits from a seasoned expert in the field. #wedocanada #wedo2024 #Leadership #womenentrepreneurs #womenleaders #yyc #yycbusiness About the Guest: Maggie is the President of Elevated Benefit Consulting Inc. She is a leader with an understanding that measuring an organization's success is not only dependent on the delivery and execution of its strategy and goals, but also the how you treat your most valuable asset - your people! You can connect with Maggie on LinkedIn at: https://www.linkedin.com/in/maggie-crowley-ba-cphr-8258553a About Milena and WEDO Pay It Forward: Milena is the sole owner and CEO of Nexus Exhibits and a passionate ambassador for entrepreneurship. She is the Canada Ambassador of @Women's Entrepreneurship Day Organization Canada, a volunteer grassroots movement in support of women in business globally to alleviate poverty. Milena's commitment and passion for this cause is constantly in focus as she helps lead and inspire other women leaders and business owners. Connect with her at LinkedIn: https://www.linkedin.com/in/milenaradakovic/ WEDO Pay It Forward highlights the amazing women leaders in business who are making an impact in the business world and their communities. Their experiences and insights can help you on your entrepreneurial and leadership journey. You may also choose to guide others by sharing the highs and lows of your female entrepreneur and leadership journey. Promote your brand and story on WEDO Pay It Forward and: • Reach a global audience via the YYC Business website and the MegaPixxMedia YouTube channel. • Gain additional viewers of your WEDO Pay It Forward episodes through free publication on YYC Business social media platforms. • Download your WEDO Pay It Forward episode to your personal and company social media pages. Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts. Filmed and edited by ENTA Solutions https://www.entasolutions.org

Maggie Crowley is VP of product at Toast and previously vice president and head of product at Charlie Health, senior director of product management at Drift, and a PM at TripAdvisor. She's also the host of Build, a podcast dedicated to product and product management. In today's conversation, Maggie shares:• The value of building a broad-based PM skill set• Three qualities of the best product managers• A step-by-step guide for crafting a product strategy• How to break into PM• Why great writing is often just simplifying your writing• Why being too data-driven is a red flag• The impact of content creation on Maggie's career—Brought to you by Productroadmap.ai—AI to connect your roadmaps to revenue | Composer—the AI-powered trading platform | Eppo—Run reliable, impactful experiments—Find the full transcript at: https://www.lennyspodcast.com/mastering-product-strategy-and-growing-as-a-pm-maggie-crowley-toast-drift-tripadvisor/—Where to find Maggie Crowley:• X: https://twitter.com/maggiecrowley• LinkedIn: https://www.linkedin.com/in/maggie-crowley-42a97112/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• X: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—In this episode, we cover:(00:00) Maggie's background(04:06) Three common traits among the best product managers(09:33) Strategy is an important but small part of the job(11:14) How to get better at simplification(13:39) Tips on simplifying your writing(15:13) Ownership as a PM(17:53) Examples of simplifying your work(19:39) Maggie's Slack support group(21:37) How to improve on following up on your work(23:23) A realistic time horizon for PMs(26:31) Staying in your role vs. trying a new opportunity(27:37) The importance of “carrying the water” (28:56) Pros and cons of the PM job(31:42) Advice on landing a PM role(34:36) Maggie's step-by-step process for writing your product strategy(39:55) Not every feature needs a strategy(46:29) The value of working through the process(48:09) Maggie's one-pager doc (54:16) Contrarian corner(55:44) The worst product Maggie ever shipped(58:33) Why being “data-driven” is a red flag(1:01:10) Content creation as a career accelerator(1:14:27) Closing thoughts(1:15:17) Lightning round—Referenced:• David Cancel on LinkedIn: https://www.linkedin.com/in/dcancel/• On Writing Well: The Classic Guide to Writing Nonfiction: https://www.amazon.com/Writing-Well-Classic-Guide-Nonfiction/dp/0060891548• Notion: https://www.notion.so/• The Minto Pyramid Principle and the SCR Framework: https://www.lennysnewsletter.com/p/minto-pyramid-principle-scr• Drift: https://www.drift.com/• Maggies Top 5 Product Lessons for 2021: https://www.drift.com/podcasts/build/?wchannelid=hg0p3zf4yx&wmediaid=nxrdvmotr3• Unpacking Amazon's unique ways of working | Bill Carr (author of Working Backwards): https://www.lennyspodcast.com/unpacking-amazons-unique-ways-of-working-bill-carr-author-of-working-backwards/• Inside Linear: Building with taste, craft, and focus | Karri Saarinen (co-founder, designer, CEO): https://www.lennyspodcast.com/inside-linear-building-with-taste-craft-and-focus-karri-saarinen-co-founder-designer-ceo/• Adam Medros on LinkedIn: https://www.linkedin.com/in/amedros/• How Figma builds product: https://www.lennysnewsletter.com/p/how-figma-builds-product• Shreyas Doshi on pre-mortems, the LNO framework, the three levels of product work, why most execution problems are strategy problems, and ROI vs. opportunity cost thinking: https://www.lennyspodcast.com/shreyas-doshi-on-pre-mortems-the-lno-framework-the-three-levels-of-product-work-why-most-execution-problems-are-strategy-problems-and-roi-vs-opportunity-cost-thinking/• Einstein quote: https://www.brainyquote.com/quotes/albert_einstein_122232• The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience: https://www.amazon.com/Presentation-Secrets-Steve-Jobs-Insanely/dp/0071636080• Thinking in Bets: Making Smarter Decisions When You Dont Have All the Facts: https://www.amazon.com/Thinking-Bets-Making-Smarter-Decisions/dp/0735216371• Scaling People: Tactics for Management and Company Building: https://www.amazon.com/Scaling-People-Tactics-Management-Building/dp/1953953212/r• Slow Horses on AppleTV+: https://tv.apple.com/us/show/slow-horses/umc.cmc.2szz3fdt71tl1ulnbp8utgq5o• Future: https://www.future.co/• Ladder: https://www.joinladder.com/• Pump Log: https://pumplogapp.com/• Huckleberry: https://huckleberrycare.com/• Toast: https://pos.toasttab.com/• Careers at Toast: https://careers.toasttab.com/homepage• What differentiates the highest-performing product teams | John Cutler (Amplitude, The Beautiful Mess): https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.—Lenny may be an investor in the companies discussed. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

John Cutler writes the popular and beloved product newsletter The Beautiful Mess. For many years, he was a Product Evangelist at Amplitude, which led him to meeting and working with a large number of product teams around the world. Through this role, he gained unique insight into how the best product teams operate. In today's episode, John reflects on leaving his role at Amplitude, and explains the attributes that the top 1% of product teams share. We also go deep into some of his favorite frameworks and discuss the best way to apply these frameworks to your work. We also unpack skills like product sense and product mindset, and what he's planning in his new role at Toast.—Find the full transcript here: https://www.lennyspodcast.com/what-differentiates-the-highest-performing-product-teams-john-cutler-amplitude-the-beautiful-mess/#transcript—Thank you to our wonderful sponsors for supporting this podcast:• Merge—A single API to add hundreds of integrations into your app: http://merge.dev/lenny• Eppo—Run reliable, impactful experiments: https://www.geteppo.com/• Vanta—Automate compliance. Simplify security: https://vanta.com/lenny—Where to find John Cutler:• Twitter: https://twitter.com/johncutlefish• LinkedIn: https://www.linkedin.com/in/johnpcutler/• Newsletter: https://cutlefish.substack.com/—Where to find Lenny:• Newsletter: https://www.lennysnewsletter.com• Twitter: https://twitter.com/lennysan• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/—Referenced:• Amplitude: https://amplitude.com/• The North Star Playbook: https://info.amplitude.com/north-star-playbook• Craig Daniel on LinkedIn: https://www.linkedin.com/in/craigmdaniel/• Working Backwards: Insights, Stories, and Secrets from Inside Amazon: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595• AppFolio: https://www.appfolio.com/• High Leverage Product Evangelism: https://cutlefish.substack.com/p/high-leverage-product-evangelism• Satya Nadella on LinkedIn: https://www.linkedin.com/in/satyanadella/• The Culture Map: Breaking Through the Invisible Boundaries of Global Business: https://www.amazon.com/Culture-Map-Breaking-Invisible-Boundaries/dp/1610392507• Innovation Labs: https://innovationlabs.com/• BEES: https://mybeesapp.com/• Marty Cagan on Lenny's Podcast: https://www.lennysnewsletter.com/p/the-nature-of-product-marty-cagan#details• Sooner Safer Happier: Antipatterns and Patterns for Business Agility: https://www.amazon.com/Sooner-Safer-Happier-Patterns-Antipatterns/dp/1942788916• Teresa Torres on LinkedIn: https://www.linkedin.com/in/teresatorres/• Andrew Huberman on Instagram: https://www.instagram.com/hubermanlab/?hl=en• TBM 49/52: Pyramid of Leadership Self/Other Awareness: https://cutlefish.substack.com/p/tbm-4952-pyramid-of-leadership-selfother• ChatGPT: https://chat.openai.com/chat• How to Measure Anything: Finding the Value of Intangibles in Business: https://www.amazon.com/How-Measure-Anything-Intangibles-Business-ebook/dp/B00INUYS2U• Accelerate: The Science of Lean Software and DevOps: Building and Scaling High Performing Technology Organizations: https://www.amazon.com/Accelerate-Software-Performing-Technology-Organizations/dp/1942788339• User Story Mapping: Discover the Whole Story, Build the Right Product: https://www.amazon.com/User-Story-Mapping-Discover-Product/dp/B08TZGKKF2• Build with Maggie Crowley podcast: https://podcasts.apple.com/us/podcast/build-with-maggie-crowley/id1445050691• One Knight in Product podcast: https://www.oneknightinproduct.com/index.html#page-top• Sunny Bunnies on Netflix: https://www.netflix.com/title/81286920• Booba on Netflix: https://www.netflix.com/title/81011059• Toast: https://pos.toasttab.com/• Drift: https://www.drift.com/John's list of high-performing people worth following:• Dr. Cat Hicks (@grimalkina) https://www.linkedin.com/in/drcathicks/ • Stephanie Leue https://www.linkedin.com/in/stephanie-leue/• Amy Edmondson (@AmyCEdmondson) https://www.linkedin.com/in/amedmondson/• Dominica DeGrandis (@dominicad) https://www.linkedin.com/in/dominicadeg/• Courtney Kissler https://www.linkedin.com/in/courtney-kissler-0930681/• Christina Wodtke (@cwodtke) https://www.linkedin.com/in/christinawodtke/• Matthew Skelton https://www.linkedin.com/in/matthewskelton/• Heidi Helfand (@heidihelfand): https://www.linkedin.com/in/heidihelfand/—In this episode, we cover:(00:00) What is a product evangelist? John's unique role at Amplitude(05:50) John's reflections and feelings on leaving Amplitude(17:28) What John's doing next(18:52) John's newsletter: The Beautiful Mess(27:49) What do the top 1% of product teams have in common?(40:08) Different ways companies are successful, and why anyone can improve(45:55) Investing in people vs. investing in processes(48:49) The importance of culture and values(49:59) Global company cultures: the individualist vs. the collectivist  (55:55) Why it's hard to make changes in large companies(58:49) How to view frameworks(1:01:02) The spectrum of performance in big and small companies(1:05:27) Examples of high-performing people who work outside of Silicon Valley(1:09:02) The skill of product management(1:11:35) The value of learning a bit about everything(1:13:46) Why do people often underestimate the loops available at their company(1:16:20) Chronic vs. acute issues at companies(1:18:07) Unpacking the skills behind product sense and product mindset(1:20:44) A place for people without the traditional meritocracy mindset(1:22:38) John's writing process and what he plans on writing about next(1:27:52) How to use ChatGPT for learning and levity(1:31:56) Lightning Round—Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Get full access to Lenny's Newsletter at www.lennysnewsletter.com/subscribe

Lily and Randy in this special episode, take a trip down memory lane to have a chat about the best Roadmap insights they've heard from a range of product episodes on the podcast over the past year. Tune in to listen to actionable insights from Philips Nwachukwu, Janice Fraser, Maahir Shah, and more! Featured Links: Follow Lily on LinkedIn and Twitter | Follow Randy on LinkedIn and Twitter | Roadmaps features at Mind The Product | Guests included in this episode: Maggie Crowley, Philips Nwachukwu, Alexander Hipp, Kausambi Manjita, Storm Fagan, Roisi Proven, Ha Phan, Anthony Marter, Christian Crumlish, Maahir Shah, Cassidy Fein, Janice Fraser, and Petra Wille

What it's like to join a new company and set up a new product from the start. On this weeks' podcast, we spoke to Maggie Crowley all about her experiences during this process. We also had some time to discuss hypotheses and testing in product. Featured Links: Follow Maggie on LinkedIn and Twitter | Work with Maggie at Charlie Health | 'Build With Maggie Crowley' podcast

Maggie is the VP and Head of Product for Charlie Health, a startup that provides personalized mental health treatment for teens and young adults. Maggie is also an Olympian and has an MBA from Harvard Business School. In this episode of the Product Science Podcast, we cover Maggie's transition from being an Olympic Speed Skater into the world of product. We cover how she entered product, what skills were needed to level up to a product leader, and how to create a product team from scratch. Read the show notes to learn more: https://h2rproductscience.com/the-maggie-crowley-hypothesis-great-product-leaders-excel-at-non-technical-skills

Maggie Crowley is a Senior Director of Product Management at Drift and the host of their podcast, "Build with Maggie Crowley." After a few years in Consulting, Maggie attended Harvard Business School where she received her MBA and learned about the great world of Product Management. Since then, she's worked her way up the Product career ladder at Boston-based companies like TripAdvisor and Drift. 

How can AI enable brands to deliver personalized customer experiences in real-time, so you can increase your revenue, shorten your sales cycle and strengthen your brand? Drift leaders, Maggie and Jordan, discuss how they use AI to achieve all of the above. They also share how Drift (the world's leading conversational marketing and sales platform) thinks about AI, plus how the company is integrating AI into its platform. Listen to the full episode for more on: Virtual Selling Assistants and how they differ from other chatbots. What an AI-powered industry means for marketers. Tips to get started with conversational marketing or advance the process you already have. 

Maggie Crowley is Director of Product Management at Drift. Listen to more at pillar.vc/playlist/

In this special crossover episode, Matt is joined by Maggie Crowley (host of Build) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to hear what Matt says is the most rewarding part of hosting Growth? Listen to the full episode to find out.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod—Want to hear more from Maggie and Sean?Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

In this special crossover episode, Matt is joined by Maggie Crowley (host of Build) and Sean Lane (host of Operations) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to hear what Matt says is the most rewarding part of hosting Growth? Listen to the full episode to find out. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Matt on Twitter at @MattBilotti, & @HYPERGROWTH_pod — Want to hear more from Maggie and Sean? Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/ Subscribe to Operations with Sean Lane here: https://operationspodcast.drift.com/

In this special crossover episode, Sean is joined by Maggie Crowley (host of Build) and Matt Bilotti (host of Growth) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to learn Operations’ origin story? Listen to the full episode to hear Sean’s initial pitch for the show and what made him switch gears.Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod—Want to hear more from Maggie and Matt?Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/

In this special crossover episode, Sean is joined by Maggie Crowley (host of Build) and Matt Bilotti (host of Growth) to take you behind the scenes of Drift’s podcast program. You’ll learn how the hosts prepare for new episodes, the biggest lessons they’ve learned after recording 50+ episodes each, the best piece of advice they’ve received from their guests, and what listeners can expect in 2021. Want to learn Operations’ origin story? Listen to the full episode to hear Sean’s initial pitch for the show and what made him switch gears. Like this episode? Be sure to leave a ⭐️⭐️⭐️⭐️⭐️⭐️ review and share the pod with your friends! You can connect with Sean on Twitter @Seany_Biz @HYPERGROWTH_pod — Want to hear more from Maggie and Matt? Subscribe to Build With Maggie Crowley here: https://buildpodcast.drift.com/ Subscribe to Growth With Matt Bilotti here: https://growthpodcast.drift.com/

We talked to Drift’s Director of Product Management and host of the Build podcast Maggie Crowley about: 1) Why "Shipped is not done" and how that influences goals and measurement at Drift. 2) "Staying close to the customer" and the processes Maggie and the Drift team put in place to ensure that happens as you scale. Resources The Build podcast Connect with Maggie on Twitter

Neil Pasricha on Coaching For Leaders, Corey Quinn on On Call Nightmares, Craig Daniel on Build by Drift, and Bryan Liles on Hanselminutes. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. And, if you haven’t done it already, don’t forget to hit the subscribe button, and if you like the show, please tell a friend or co-worker who might be interested. This episode covers the four podcast episodes I found most interesting and wanted to share links to during the two week period starting January 6, 2020. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. NEIL PASRICHA ON COACHING FOR LEADERS The Coaching For Leaders podcast featured Neil Pasricha with host Dave Stachowiak. Neil described his first professional role, working at Proctor & Gamble. He had graduated from Queen’s University in 2002, one of the top business schools in Canada and, at the time, a job at Proctor & Gamble was one of the top marketing jobs you could get. Neil felt like Charlie Bucket winning the golden ticket.  But he was horrible at the job. He had been expecting to spend his days creating PowerPoint presentations and instead was asked to create spreadsheets to analyze trucking, gasoline, and a million other variables to determine how much to increase the price of mascara. As a high achieving adolescent, he took his failure to be his own fault rather than a factor beyond his control. He worked late, came in on weekends, and started grinding his teeth. A few months in, the company wanted to put him on a performance improvement plan. He couldn’t handle the notion of being fired, so he quit nine months in. He catastrophized this event. He thought, “If I can’t work here, at the best company, with the most supportive culture, kind people, and a lot of structure, I can’t work anywhere.” He thought, “If I can’t do marketing, my highest mark in business school, I certainly can’t do finance,” and, “If I look for another job, they’re just going to call P&G who will say ‘This guy is horrible.’” He pictured the worst-case scenario: he thought he would go bankrupt and thought his life was over as a working person. He calls this, “pointing the spotlight at yourself”. High achievers have a tendency to think, “It’s all about me and I’m terrible.” He was a low-resilience person. He wrote his new book, You Are Awesome, about resilience because he identified himself as lacking it. Like most of us these days, he grew up without famines, wars, and other sources of societal stress. He got the gold stars and participation ribbons and didn’t have the tools to handle failure. He didn’t see for years that the P&G blow actually was his first lesson in resilience. He says we look at successful people and think their lives were a string of successes, but the most successful people are those that have also seen the most failure. He cited Cy Young, who has won the most games in baseball ever. He also has the most losses. Nolan Ryan, who has the most strikeouts, also has the most walks. Dave talked about his first full-time role as director of a center that helped students learn math and reading skills. He was average at the job and the culture wanted people to show a lot of initiative. He struggled, got passed over for promotions, and the feedback he was given was that he wasn’t moving fast enough, wasn’t taking initiative, and wasn’t meeting deadlines. Like Neil, Dave dropped out and started his coaching business. Neil says that Dave’s and his own feelings of incompetence are a result of the spotlight effect. The spotlight effect is the feeling that we’re being noticed, observed, and judged more than we really are. Nobody at P&G probably even remembers Neil, but the spotlight effect had caused Neil to feel that everybody had watched him fail. To help reduce this effect, Neil asks himself three questions: 1. “Will this matter on my deathbed?” 2. “Can I do something about this?” And 3. “Is this a story I’m telling myself?” For example, if you fail a biology test, the story you might tell yourself, “I failed my parents.” Dave asked whether Neil is now comfortable with being uncomfortable. Neil had thought that he had reached a point where he was finally comfortable with being uncomfortable, but when he left Walmart to take his side hustle full-time, he suddenly felt uncomfortable again. He says you have to treat it like yoga. You have to keep learning it until you learn it. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/448-the-value-of-being-uncomfortable-with-neil-pasricha/id458827716?i=1000461086169 Website link: https://coachingforleaders.com/podcast/value-being-uncomfortable-neil-pasricha/ COREY QUINN ON ON CALL NIGHTMARES The On Call Nightmares podcast featured Corey Quinn with host Jay Gordon. Corey started his on call career in what he called an “abusive” environment. One year in, a new manager was dropped in and the first thing this manager decided was that he wasn’t going to be on call himself. The number of people on call dropped from four to three and then another person left. So Corey was on call 50% of the time and he could never schedule his life around it. At the end of that time, Corey swore he would never put himself in this situation again. When he started the Duckbill Group, he decided that anything he did would be “business hours only”. Jay asked Corey what in 2019 most excited him in the world of cloud. Corey said that it was the awareness by the providers that building the fastest, most exciting, far fetched, far flung technologies was not going to be what won them the hearts and minds of their customers. Instead, he saw the large providers speaking to enterprises about migrating from data centers to cloud environments. They talked about Microsoft’s advantage in selling the cloud to enterprises. Corey says one of Microsoft’s big advantages in cloud is that they have forty years experience apologizing for software failures. Explaining these failures to non-technical audiences is something Microsoft excels at and Google and Amazon have had to learn. Jay brought up that the embrace of managed Kubernetes was a big trend in 2019. Corey says that his objection to it is that if you run everything on top of Kubernetes, you’ve abstracted away what you’re doing from the cloud providers’ built-in primitives so much that it becomes challenging to do workload attribution of cost. Programmatically figuring out which workload is the expensive one is surprising difficult. Jay talked about Hashicorp’s rise in 2019, providing tooling around cloud agnosticism. Corey said that one of the best conversations he had on his own podcast, Screaming In The Cloud, this past year was with Hashimoto. Hashimoto argued that Terraform provides workflow portability rather than workload portability and that one is worth pursuing and the other one is not. Jay said that this was the first year that Amazon talked about multicloud. Corey says they talked about hybrid but still avoided multicloud. Corey believes that every cloud provider hates multicloud until they realize a large customer is going to go with a different provider, then multicloud is wonderful. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/episode-46-year-in-review-corey-quinn-duckbill-group/id1447430839?i=1000460596737 Website link: https://www.podomatic.com/podcasts/oncallnightmares/episodes/2019-12-23T11_00_16-08_00 CRAIG DANIEL ON BUILD BY DRIFT The Build podcast by Drift featured Craig Daniel with host Maggie Crowley. Their topic was “What does Drift look for when hiring product managers?” Craig says that the product manager role is unique in that you don’t have direct reports but you need to be able to influence the engineering team, the designers, and a slew of stakeholders that includes customers. Regarding technical skills, Craig says they look for systems thinkers with the ability to break down a problem, articulate their breakdown, look at data and combine that data with qualitative research. Maggie asked about hiring for associate PM roles and Craig says it goes back to a core principle that a person’s aptitude and attitude outweighs their experience. Craig defines aptitude as a combination of ability to learn and curiosity. These people are those who can grow faster than normal. Maggie added that these people are paying attention to the world around them, are asking questions of the tools that they’re using, and are not just assuming things are the way they are. For more experienced hires, Craig is looking for results. Sometimes there are good people who were in bad companies or joined a startup prior to product-market fit that never got off the ground. If they don’t have results, you want to see outputs: shipping things, building partnerships, and media coverage. People who are successful in product are those that can build coalitions, roll up their sleeves, do the hard work, and get stuff done. Maggie says that PMs can be afraid to be accountable for the end result. It is easy to say, “I wrote my one pager,” “I wrote the spec,” or “We stuck to the timeline.” There are so many excuses that you lose sight of the fact that you need to be accountable for results. Regarding the interview process, Craig says Drift’s process consists of a design leader interview, a product team interview, an executive interview, and something called, “The Who method.” Craig himself is looking for fit. This is not culture fit. It means, “What is this person great at, what do they want to do, and what do we have available or can make available?” To get at fit, Craig asks about their superpowers. If they’re at a company with, say, five product managers, what would everyone say they are the best of the five at? What are they worst of the five at? He also wants examples of truly exceptional work. This tells him what they think exceptional is, what their emotional intelligence is (are they a braggart?), and what their value system is. Craig says he has made a lot of mistakes over the years hiring PMs and, as a result, has learned to be more systematic about it. You have to have a practical part of the interview where you have the candidate go to the whiteboard, break down a problem, or tell the interviewer about work they’ve done in the past. A particularly good practical problem is to have them talk about a product they use everyday and describe both what’s great about it and what needs to be improved about it. They talked about the Who method (https://www.amazon.com/gp/product/0345504194). For example, if the candidate tells you they were responsible for a half-a-million user product, the Who method lets you find out how much of that was their responsibility versus something they are just taking credit for. He talked about an aspect of the Who method called the threat of reference check. You ask the candidate, say, who their previous manager was, and then say, “When I call your previous manager, what are they going to say about you?”  Apple Podcasts link: https://podcasts.apple.com/ca/podcast/what-really-matters-when-hiring-a-pm/id1445050691?i=1000461459804 Website link: https://www.spreaker.com/user/casted/what-really-matters-when-hiring-a-pm BRYAN LILES ON HANSELMINUTES The Hanselminutes podcast featured Bryan Liles with host Scott Hanselman. Scott started out by asking Bryan what he means by “a complete engineer”. Bryan says he has rules for everything and rule #1 is that there is a competition out there but you are only competing with yourself. You can watch what other people do and you can emulate them, but don’t compare yourself to others. Regarding being a complete developer, he says you have two aspects of being a developer: 1) writing software for money and 2) providing an impact to the world. That impact may be helping other developers level up, providing a role model, or simply doing no harm. Growing up, Bryan’s dream was simply to have a better life for himself than his parents had. Now, he wants to show people that his life was not a fluke but is a result of preparing himself for opportunities. The world Bryan wants to live in is one in which we’re trying our best and we’re also looking out for the people that come after us. Bryan talked about his recent project Octant that is a console for showing what’s going on in your Kubernetes cluster. He says that often we start to make a product and we start listing a bunch of features we want it to have. He says this is like that friend that talks too much and tells boring stories that go on for too long. We all prefer the friend who tells simple stories and it is the same with software products: you need to start off simply and solve one problem at a time. The interview ended with Bryan’s three pieces of advice that he gives to all black males that he meets. First, he says to ignore the advice that says you have to be the dumbest person in the room. That works when you have privilege and you have a safety net. Instead, be the smartest person in the room, but don’t tell anyone. Second, opportunity is rare, so when it comes, be ready. His third piece of advice is to get used to, but not comfortable, with failure. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/being-a-complete-engineer-and-bryan-liles-rules-to-life/id117488860?i=1000460922091 Website link: https://hanselminutes.simplecast.com/episodes/being-a-complete-engineer-and-bryan-liles-rules-to-life-BiK2k99r LINKS Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/c/TheKGuy Website:

What's your favorite problem to solve? Maggie Crowley, Director of Product Management, at Drift asks. This week on Product Love, Maggie and I talked extensively about the worst feature she's ever shipped, as well as how to rally your team around a problem. Instead of wondering whether we should build feature A or feature B, we really need to ask ourselves: What can we build that would make our customer successful? What problem do we want to solve? Maggie also talks about how she got a job at Drift (persis

Stephane Kasriel on Unlearn, Melissa Perri on Build by Drift, Will Larson on Software Engineering Daily, April Dunford on Product Love, and Claudio Perrone on Agile Atelier. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting July 22, 2019. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. STEPHANE KASRIEL ON UNLEARN The Unlearn podcast featured Stephane Kasriel with host Barry O’Reilly. Barry asked Stephane about what unlearning he has had to do as CEO of Upwork. Stephane said that when Upwork started, they developed software in a waterfall process. Development cycles were long and it was frustrating for people. When the product failed in the field, the level of investment was high and everybody would be pointing fingers at everybody else. When they switched to an Agile model, there was a lot of unlearning to be done. They stopped trying to specify everything up front and instead tried to build minimum viable products, get feedback from customers, and iterate quickly. When they went looking for Agile trainers in 2012, it was hard to find anyone willing and able to train Upwork’s remote teams. Many trainers at the time told them that being Agile meant being colocated. Today, there are many companies doing distributed Agile development and some best practices have been built up and shared. I liked what Stephane had to say about company values. He said that what you don’t want as a value is one in which you are a good person if you have it and you are a bad person if you don’t. You want instead to have values that say, “This company is not for everybody. If you don’t believe in these values, there are plenty of companies that more closely match your values and you should go there. But if you want to be here and you want to be successful, you should be excited about this company’s values.” Apple Podcasts link: https://podcasts.apple.com/ca/podcast/ceo-school-and-the-future-of-work-with-stephane-kasriel/id1460270044?i=1000443495925 MELISSA PERRI ON BUILD BY DRIFT The Build by Drift podcast featured Melissa Perri with host Maggie Crowley. Maggie started out by asking Melissa how she defined the build trap she references in her book Escaping The Build Trap (https://www.amazon.com/Escaping-Build-Trap-Effective-Management/dp/149197379X/). Melissa says that the build trap is a situation an organization finds itself in when it gets too concerned with how many features it is shipping and not concerned enough with the value for the customer and the business that those features are producing. She says that these businesses fail to retrospect on the impact that the features they shipped had on customers and the business. Maggie asked how companies get into the build trap in the first place. Startups, Melissa says, don’t typically have this problem, but as they scale and get more money, the distance to customers increases, they talk to customers less, and have more runway. They tend to go into an execution mode where they just keep asking themselves, “What’s the next thing we can build?” and forget to go back to their customers and make sure that what they build for them is producing value for them. Maggie described the challenges Drift faces in having teams that locally optimize for particular features and Melissa says this comes back to how the company thinks about strategy. Small companies don’t need a strategic framework but, as you scale, you want all the new teams you are creating to move in the same direction and a strategic framework can help with this. Maggie asked what Melissa prescribes when she consults with a company that is stuck in the build trap. Melissa instead gave an answer on how she assesses a company before making a prescription. She first looks for how the company sets strategy and how it deploys it. Second, she looks to see if the company has the right people in the right roles. She also looks at whether the company has the right processes to learn from customers and incorporate feedback. Next, she looks at product operations, such as a cadence for revisiting decisions and the right data infrastructure to support decisions. Last, she looks at culture and how people are incentivized. Maggie asked what Melissa would change first if the company had problems in all of those areas. Melissa says that she starts by making sure the company has good product leaders and product managers who can learn from those leaders. Many companies had product leaders who didn’t start in product management themselves and can’t train or help the product managers. As Maggie points out in this podcast, this echoes what Marty Cagan said when she had him as a guest in an earlier episode. I referenced that Build by Drift episode in the 14th episode of this podcast, named Safety Is Not A Priority. Melissa says she spends a lot of time translating what the teams are working on into something that executives can get behind because executives don’t care about the list of features that the teams are shipping; they care about what those features are going to do. Melissa says that storytelling in these situations is about relating your story to the goals people care about. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/whats-the-build-trap-what-does-it-mean-for-product-managers/id1445050691?i=1000443704053 Website link: https://share.transistor.fm/s/fbfcff04 WILL LARSON ON SOFTWARE ENGINEERING DAILY The Software Engineering Daily podcast featured Will Larson with host Jeff Meyerson. Jeff started by asking whether Will thinks Google, where they once had a very flat management hierarchy, could work with no managers today. Will said that today’s hyper-scaling companies are so fast-growing that you need people to help manage that growth while dealing with tools and systems that are constantly becoming out of date. Jeff asked about the psychological ramifications of working in an environment of rapid growth. Will said that the best part of rapid growth is every week you raise your head and look around and see some really smart, talented person who is sitting next to you and wasn’t there the week before and can help. During change, he says, you have to stay open. Don’t try to control the change but you can help to facilitate it. You should be aware of your needs and take action to ensure those needs are being met so you can be the person you want to be for longer, rather than peaking in your first months in a role. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/elegant-puzzle-with-will-larson/id1019576853?i=1000441481446 Website link: https://softwareengineeringdaily.com/2019/06/14/elegant-puzzle-with-will-larson/ APRIL DUNFORD ON PRODUCT LOVE The Product Love podcast featured April Dunford with host Eric Boduch. April talked about product positioning. She says that many treat the product positioning exercise as a Mad Libs-style template to be filled in. The actual thinking of how to position your product is often ignored. She says that the first thing you have to do is get a handle on what the real competitive alternatives to your product are in the minds of your customers. For many startups, their real competitor is Excel, or hiring an intern, or doing it manually. Next, she says, is to look at what you have feature-wise that the competitive alternatives do not. This is usually a giant list of things. As you go down this list, you ask yourself what value for customers each feature enables. She says that an interesting thing happens at this point: the value tends to theme out. There are usually two or three big buckets that three quarters of your features fall into. Those buckets get you to your differentiated value. That, she says, is your secret sauce. She uses the analogy of building a fishing net specifically for tuna. You have a choice. You can travel to the part of the ocean where you will find tuna and see if your net works or you can go to the part of the ocean where there are all kinds of fish, throw the net in, and see what you pull up. People at startups often think that a certain segment of the market is going to love their product, but they might be surprised to learn that there is a segment that they didn’t even think of that is actually dying for their product. You don’t want to get the positioning so tight that you exclude those people. You want to keep it loose, cast the net wide, and see what happens. April says she doesn’t believe in product-market fit. She says that nobody has given her a good answer to the question, “How do you know you got product-market fit?” You may have a product that people like, but if you don’t know why, you don’t know if it’s at risk of going away or tapping out its market. She asks, “If I can’t measure when I have product-market fit, why am I even trying to get product-market fit?” Apple Podcasts link: https://podcasts.apple.com/ca/podcast/april-dunford-joins-product-love-to-talk-about-product/id1343610309?i=1000441988263 Website link: https://soundcloud.com/productcraft/april-dunford-joins-product-love-to-talk-about-product-positioning CLAUDIO PERRONE ON AGILE ATELIER The Agile Atelier podcast featured Claudio Perrone with host Rahul Bhattacharya. Claudio talked about his Popcorn Flow model. He says that Popcorn Flow is based on a pragmatic anti-fragile philosophy and starts from the idea that inertia is our enemy and provides a set of principles and steps to fight inertia in organizations. I saw Claudio give a presentation on Popcorn Flow at the Agile Testing Days 2017 conference, so I was excited to find him being interviewed on a podcast. Popcorn Flow applies ideas from The Lean Startup to organizational change. As an entrepreneur, Claudio realized that in entrepreneurship you are dealing with an environment of extreme uncertainty and, as an Agile coach, he saw the same kind of environment of uncertainty in how people react to change. Lean Startup deals with environments of extreme uncertainty by running frequent experiments. Popcorn Flow applies the same approach of frequent experimentation to organizational change. Popcorn Flow is most known for its decision cycle of seven steps from which the POPCORN acronym is derived: Problems & Observations Options Possible experiments Committed Ongoing Review Next These steps are visualized like a Scrum board or Kanban board. Claudio gave an example of running through the seven steps for the problem of poor quality code: Problem: poor quality code Options: pair programming, test-driven development Possible experiments: pair program for three days and see if the code is better and see if we want to continue with the practice Committed: put a review date on the calendar for evaluating the results of the experiment Ongoing: Track the experiment as it proceeds Review: The experiment is not finished until you review it. Compare the reality against the expectation and discuss what you learned and what are you going to do next. Next: The review may indicate that you do not know enough yet, so you may choose to persist, launch a new experiment based on what you learned, or revisit the problem. I liked what Claudio had to say about Agile: “I felt it was about being humble. If we knew the perfect way of developing software, we would use the perfect way. It is because we don’t know that we start with what we have and we continuously inspect and adapt.” Claudio also talked about some of the principles of Popcorn Flow: If change is hard, make it continuous: borrowing ideas from continuous integration and delivery, replace big change programs with small incremental change and do it all the time. Small bets, big payoff (the venture capitalist principle): when you run a lot of experiments, it doesn’t matter that you failed. What matters is how much does it cost to fail and how much do you gain when you win. It is not ‘fail fast - fail often’, it is ‘learn fast - learn often’: without feedback, your experiments are not small bets and you are not experimenting; you are committing to what should instead be an option. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/episode-9-experimentation-popcorn-flow-claudio-perrone/id1459098259?i=1000443480071 Website link: https://rahul-bhattacharya.com/2019/07/02/episode-9-experimentation-and-popcorn-flow-with-claudio-perrone/ FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/c/TheKGuy Website:

Rob Fitzpatrick on The Art of Product, Joshua Kerievsky on Being Human, Marty Cagan on Build by Drift, Jutta Eckstein and John Buck on Agile Uprising, and Jocelyn Goldfein on Simple Leadership. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting June 24, 2019. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. ROB FITZPATRICK ON THE ART OF PRODUCT The Art of Product podcast featured Rob Fitzpatrick with hosts Ben Orenstein and Derrick Reimer. They talked about Rob’s book, The Mom Test. He wrote it for “super-introverted techies” like himself but found it resonated with a wider audience. He explained that one of the reasons he self-published the book is because, when he took it to a publisher, they wanted him to increase the word count simply because they believed, with no evidence, that business books below 50,000 words don’t sell. The hosts asked Rob to describe “The Mom Test” in his own words. He described how, just as you shouldn’t ask your mom whether your business is a good idea because she’s biased, you need to be careful when asking anyone whether they think your business is a good idea. This, he says, puts the burden on them to tell you the truth. Instead, he says you should put the burden on yourself of coming up with questions that are immune to bias, so immune that even your mom would give you an unbiased answer. Rob talked about how the value of customer conversations is proportional to how well the problem you are trying to solve is defined. For products like Segway or Uber or a video game, asking customers questions about the problems they want solved is not as effective as it would be when the product is enterprise software. Derrick talked about how, when The Lean Startup started becoming big, it led him to what he calls “idea nihilism” where he started to believe the idea doesn’t matter at all, it is one hundred percent the journey, and the future is unpredictable, so just build something. The next few things he built while in this mindset either did not get off the ground or led him to ask himself why he built a business he hated. Eventually, he concluded that the idea matters a lot. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/90-the-mom-test-with-rob-fitzpatrick/id1243627144?i=1000440137442 Website link: https://artofproductpodcast.com/episode-90 JOSHUA KERIEVSKY ON BEING HUMAN The Being Human podcast featured Joshua Kerievsky with host Richard Atherton. What I loved about this interview is that Joshua described many of the inspirations behind the Modern Agile principles. The first principle, “make people awesome,” was inspired by Kathy Sierra and her focus on making the user awesome. They originally called it “make users awesome” and realized that there is a whole ecosystem besides the end consumers, including colleagues, management, and even shareholders, to make awesome. He clarified that the word “make” is not coercive, but about asking you what you can do to empower others. Regarding the second principle, “make safety a prerequisite,” he talked about being inspired by a story in Charles Duhigg’s The Power of Habit about Paul O’Neill and his turnaround of the hundred-year-old Alcoa corporation. Just as Amy Edmondson had connected psychological safety to physical safety in a previous podcast, Joshua connected psychological safety to product safety. He clarified that making safety a prerequisite doesn’t mean avoiding risk. Speaking about the third principle, “experiment and learn rapidly,” he told the story of the Gossamer Condor, the human-powered aircraft that was created to win the Kremer prize. The team that built the Condor engineered their work so that they could fail safely. The airplane flew two or three feet from the ground and the materials they used were expected to break and be repaired quickly. This let them do multiple test flights per day while their competitors would go through a waterfall process that led to large times gaps between test flights. Finally, he described the fourth principle, “deliver value continuously,” as finding a way of working where you can get feedback early and learn from it, delivering value each time. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/62-modern-agile-with-joshua-kerievsky/id1369745673?i=1000440221993 Website link: http://media.cdn.shoutengine.com/podcasts/4081235a-554f-4a8f-90c2-77dc3b58051f/audio/303a9472-75ef-4e7f-94e5-414a3018750a.mp3 MARTY CAGAN ON BUILD BY DRIFT The Build by Drift podcast featured Marty Cagan with host Maggie Crowley. Marty says that when he shows teams the product discovery techniques he described in his book, Inspired,he finds that they understand the value of the techniques but too often they are not allowed to use them. Instead, their leaders hand them a roadmap and tell them to just build features. When he talks to these leaders, he asks, “Why are you doing this? You know this isn’t how good companies work.” The answer, though not always admitted, is that they don’t trust the teams and, as a result, they don’t empower them. They talked about the defining characteristics of an empowered product team. First among them is for the leadership team to give the product team problems to solve rather than features to build. They also need to staff them appropriately because, if they have been running things the old way long enough, they don’t have the appropriate staff to run things the new way. For example, they may have somebody called a product manager, but they are really a project manager with a fancy title or a backlog administrator. Or they may have designers who are just adding the company color scheme and logo or engineers who are just writing code. Maggie asked what a product leader can tell a stakeholder who is used to thinking in tangible features rather than the problem to be solved. Marty says there is nothing wrong with talking about features, but it is when they get etched into a roadmap that we get into trouble because it becomes a commitment and the time spent on the feature could be better spent on figuring out how to solve the problem. They talked about Objectives and Key Results or OKRs and how they are a complete mess at most companies. The concept is simple and easy if you are already in the empowered team model, but otherwise it is theater because you’re still doing roadmaps while simultaneously trying to tell people the problems to solve. Maggie started describing how they do product discovery and development at Drift and Marty immediately pointed out how the language she used makes the work sound like it occurs in phases as it would in a waterfall project. She explained that they use this notion of phases to communicate out and he pointed out that, even if it is not currently waterfall, there is a slippery slope between speaking about phases and landing in a waterfall mindset. He talked about three things he cares about that distinguish his process from waterfall: 1) tackling the risks upfront, 2) product managers, designers, and engineers literally coming up with prototypes side-by-side instead of having hand-offs, and 3) iterating towards achieving your KPIs rather than having a phase where you’ve declared the design done and have started implementing.  Maggie asked him to enumerate what he thinks product leaders should be doing. First, he said that they need to coach their product managers to get them to competence, which he says should take no more than three months. In the case of hiring product managers straight out of school, the product leader needs to commit to multiple-times-a-week or even daily coaching. Second, he said that product leaders need to take an active role in creating product strategy. This comes back to OKRs where product leaders provide business objectives that product teams translate into problems to solve. The more product teams you have, the less you can expect those teams to be able to see the whole picture on their own, which makes it more important for product leaders to connect the dots for them. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/we-talked-to-product-management-legend-marty-cagan/id1445050691?i=1000440847157 Website link: https://share.transistor.fm/s/da82dbda JUTTA ECKSTEIN AND JOHN BUCK ON AGILE UPRISING The Agile Uprising podcast featured Jutta Eckstein and John Buck with host Jay Hrcsko. Jay asked Jutta how she and John came together to produce the ideas described in their book Company-wide Agility with Beyond Budgeting, Open Space & Sociocracy. Jutta and John met at an Agile conference in Atlanta and got the idea to investigate what Sociocracy could bring to Agile. They soon found themselves thinking, “That’s not really all of it,” and immediately agreed to write a book together about it. Jay started going through the book, beginning with four problem statements: Existing concepts cannot be directly applied to company strategy, structure, or process in the VUCA (volatility, uncertainty, complexity, ambiguity) world. Companies make decisions from the top down but often people at lower levels who are closer to the realities of the product or market have valuable insights that are currently ignored. There is a collision of values underlying shareholder interests in short-term profits and a focus on the needs of the customers. For a company to be agile, all departments must be agile. However, existing agile systems struggle when applied to non-engineering departments. Jutta described Beyond Budgeting. She said that it sounds like it only has relevance to the finance department, but there is a close relationship between how companies deal with finance and how they are managed. In contrast to Agile, which originated from the experiences of consultants, she says, Beyond Budgeting originated in the experiences of CFOs. She gave examples of the problems with traditional budgeting: In the first scenario, a company’s budget is set annually and, at some point during the year, a project team that had been allocated a certain budget determines that the market has changed and they no longer need a budget as large as they originally thought. She’s never seen this situation lead anyone to give the money back. In the second scenario, the market changes such that the budget needed for the company to succeed in the market exceeds the original budget and it’s too late for anything to be done. Jay brought up the distinction made in the book about the three distinct uses of budgets: 1. a target, 2. a forecast, and 3. capacity planning, and the fact that these should not be combined. Next, they discussed Open Space. John talked about the Open Spaces you often see at conferences and how they increase creative thinking and allow people’s passions to emerge. In the same way, Organization Open Space, where you can come up with a project, line up some people, and go to work, gives you passion bounded by responsibility that leads to creative companies.  John pointed out that the combination of the three concepts, as he and Jutta developed the book, started to interact and come together in ways that made it greater than the sum of its parts. That’s why they gave it a name: BOSSA nova.  Jay brought up how he has already benefitted from what he learned about Sociocracy in the book. He was able to help his colleagues learn about the difference between consent and consensus. The participants in a meeting had been locked in an argument over a maturity model when Jay restated the subject of the disagreement in terms of consent, asking if there was anyone who needed to put a stake in the ground for their position or would they all be willing to let an experiment proceed. This quickly unblocked the stalemate. John related a similar story about helping a group of professors make some decisions about forming a professional association. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/bossa-nova-with-jutta-eckstein-and-john-buck/id1163230424?i=1000440982639 Website link: http://agileuprising.libsyn.com/bossa-nova-with-jutta-eckstein-and-john-buck JOCELYN GOLDFEIN ON SIMPLE LEADERSHIP The Simple Leadership podcast featured Jocelyn Goldfein with host Christian McCarrick. Jocelyn talked about her career, including some time starting her own company, rising in the ranks at VMWare, arriving at Facebook at a critical time in its history, and becoming an angel investor and a venture capitalist. Christian asked about one of Jocelyn’s tweets about motivation as a management superpower. She says that engineers have a lot to offer the discipline of people management because they know how to think about systems problems and most organization problems are systems problems. On the other hand, engineers sometimes lose sight of the fact that human systems are different from programmatic systems in that they have feelings and don’t always behave rationally, but people respond to incentives. Explanations of the importance or urgency of a particular effort and attaching a bonus to it are blunt instruments, but praise and encouragement satisfies people’s needs and engenders long-term loyalty in a way that other incentives don’t. They talked about one of my favorite blog posts of Jocelyn’s on culture. She says that culture is what people do when nobody is looking. It is not people following an order. It is people knowing what to do when they don’t have orders. She says that people often think that culture is a set of traits or qualities and that you can interview for those traits to find someone who is a “culture fit.” She disagrees with this because companies are different from one another and people are obviously portable between companies.  Christian brought up the example of companies that have posters on their walls describing their culture. To Jocelyn, people are less than 10% influenced by the poster on the wall and more than 90% influenced by what successful, powerful people in the company do. When these are in conflict, you get cynicism. She talked about how compensation can be a motivator, but she noted that other people cannot judge your success by your compensation because they don’t know it, so they look for other indicators like title, scope of responsibility, influence, and confidence. So she says you need to be careful when handing out overt status symbols like titles and promotions because people will emulate the recipients of such symbols. The classic example, she says, is the brilliant jerk. When you elevate the brilliant jerk, you’re sending a message that people who succeed in this company and get ahead are jerks. The poster on the wall may not say that, but people will attach more weight to your behavior than what you or the poster say. Jocelyn talked about the undervaluing of soft skills. Engineers are taught early on that their work is fundamentally solo work and she says that is a lie because, if you want to do anything significant, if you’re going to go from rote work to meaningful creative work, the crucial skills are the soft skills we’re taught to disdain or neglect. Regarding recruiting and hiring, she talked about the tendency, at least at Facebook, to treat the phone screen like an on-site interview and create false negative rates that are too high. She did her own test where she brought in for on-site interviews a set of candidates who had previously been rejected at the phone screen stage and found that the same number got hired from her screened-out pool as were hired from the pool of candidates that passed their phone screen. She talked about the benefits and disadvantages of the centralized hiring model. On the plus side, it reduced silos, made teams friendlier to one another, and made employees become citizens of the company first and citizens of the team second. The downside of the centralized model is that there is no hiring manager taking responsibility, so the responsibility passes to the recruiter. Her preference is a blended model that is mostly centralized but with hiring managers taking responsibility and receiving rewards and praise for taking that responsibility. I loved what Jocelyn had to say about diversity and inclusion. She said that when we’re working at these high-growth companies, we’re desperately seeking to hire, we’re interviewing everybody, and we’re hiring everybody who is above our bar. When we look at the result and it is only 5% or 10% female and single digit percentages black or hispanic, some part of us is thinking that must reflect the inputs and to get a different population I would have to lower my bar and accept people who are failing. But this assumes a few things: that your interview bar is fair and that the population who applies to work at your company is the population who could apply to work at your company. If you really value having a more diverse environment, you will go looking for them. If you just sat there and only looked at applicants, you would never have hired that one signal processing engineer you needed or that one esoteric role that is not there in your applicant pool. Apple Podcasts link: https://podcasts.apple.com/ca/podcast/how-to-improve-your-management-skills-jocelyn-goldfein/id1260241682?i=1000440957474 Website link: http://simpleleadership.libsyn.com/how-to-improve-your-management-skills-with-jocelyn-goldfein FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/c/TheKGuy Website:

Marty Cagan is often referred to as the most influential person in the product space. He got his start building products for eBay, AOL and Netscape Communications, and Hewlett-Packard. Now he's a partner at Silicon Valley Product Group where he helps companies create winning product strategies and grow their product organization. Oh, and it just so happens that Marty has been a longtime role model for Build’s host, Maggie Crowley.So in this episode, Maggie and Marty sit down for an epic discussion of all things product management. Some of the topics they cover are: how to really build cross-functional teams, why companies don’t actually operate like their role models, and the real difference between discovery and delivery. And that barely scratches the surface. Want to hear the one piece of advice Marty gives to product managers? Listen to the full episode.

Mary and Tom Poppendieck on The Modern Agile Show, Daniel Mezick on Agile Uprising, Jennifer Tu, Zee Spencer, Thayer Prime, and Matt Patterson on Tech Done Right, James Colgan on This Is Product Management, and Matt Kaplan on Build by Drift. I’d love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting March 18, 2019. These podcast episodes may have been released much earlier, but this was the fortnight when I started sharing links to them to my social network followers. MARY AND TOP POPPENDIECK ON THE MODERN AGILE SHOW The Modern Agile Show podcast featured Mary and Tom Poppendieck with host Joshua Kerievsky. Recorded at the ScanAgile 2018 conference in Helsinki, Mary and Tom talked about their keynote on proxies and permissions. Inspired by Bret Victor’s statement that creators need an immediate connection to what they create, Tom and Mary presented on how the most effective teams are autonomous, asynchronous teams that are free of the proxies and permissions that separate creators from their creations.  This led to a discussion of lean thinking and Mary pointed out that the interesting thing about lean is that fast and safe go together. She gave the example of a construction site where nothing slows things down more than the occurrence of an accident. Mary talked about how Jeff Bezos is a good early example of someone who understood that if you want to get really, really big, you need to have autonomous agents acting independently and thinking for themselves. iTunes link: https://itunes.apple.com/ca/podcast/interview-with-mary-and-tom-poppendieck/id1326918248?i=1000407584120&mt=2 Website link: https://github.com/modernagile/podcast/blob/master/ModernAgileShow_26_Interview_with_Mary_and_Tom_Poppendieck.mp3 DANIEL MEZICK ON AGILE UPRISING The Agile Uprising podcast featured Daniel Mezick with hosts Jay Hrcsko and Brad Stokes. Daniel told the story of how the OpenSpace Agility movement was born from ideas he brought to a Scrum Gathering in Paris in 2013 under the name Open Agile Adoption.  He described Open Space as an invitational, all-hands meeting format in which there is an important issue, no one person has the answer, and there is an urgency to reach a decision. The Open Space format then creates the conditions for high performance through self-organization. Brad brought up that he imagines that OpenSpace Agility can be terrifying to some leaders. Daniel noted that the fear is due to the fact that we have failed the executive leadership of the largest organizations. In the name of “meeting them where they’re at,” we’ve traded away our principles and values and haven’t taught them anything in exchange. Daniel says, “Self-management scales. Not the framework.” This echoes Mary Poppendieck’s comments from the Modern Agile Show on how self-managing, autonomous, asynchronous agents are the only way to scale. Using Scrum as an example, Daniel said that, for the Product Owner to be successful, everyone in the organization must respect his or her decisions. If you do that, he says, you will immediately get culture change because you’ve refactored the authority distribution schema. iTunes link: https://itunes.apple.com/ca/podcast/openspace-agility-with-daniel-mezick/id1163230424?i=1000430511928&mt=2 Website link: https://agileuprising.libsyn.com/podcast/openspace-agility-with-daniel-mezick JENNIFER TU, ZEE SPENCER, THAYER PRIME, AND MATT PATTERSON ON TECH DONE RIGHT FROM TABLE XI The Tech Done Right podcast featured Jennifer Tu, Zee Spencer, Thayer Prime, and Matt Patterson with host Noel Rappin. Noel started by asking the guests what they thought the biggest mistake people make when trying to hire developers is. Thayer said, “One of the biggest mistakes anybody makes in hiring is hiring people they like and that they want to work with because they’re nice as opposed to hiring against a spec of what the worker is supposed to be doing.” This comment matches my own experience because this practice was rampant on previous teams of mine. Jennifer asked Matt how his company attracts candidates and he described using their current employee’s networks. Thayer called this the number one diversity mistake that all companies make.  Noel asked about what to do at the end of the process where you need to go from multiple opinions you need to turn into a single yes/no decision. Jennifer has everyone write down their impressions before they talk to anyone else and write down specifically what they observed to support the conclusion you come to. This is how I always do it, but I’m always surprised at how few teams practice this. Noel asked about good and bad uses of interview time. I loved Jennifer’s example of what a bad use of time it is to say, “Tell me about yourself.” Sometimes I have candidates jump into providing this kind of information even though I hadn’t asked. Such people steer the interview into a well-prepared speech of all their best qualities that doesn’t give you a full picture of the candidate. Thayer then made a comment about the tendency of interviewers to try to make the candidates sweat. I agree with Thayer that this is usually the exact opposite of what you want if you’re trying to make the interview as much like the actual job experience as possible. iTunes link: https://itunes.apple.com/ca/podcast/episode-56-developer-hiring/id1195695341?i=1000430735771&mt=2 Website link: https://www.techdoneright.io/56 JAMES COLGAN ON THIS IS PRODUCT MANAGEMENT The This Is Product Management podcast featured James Colgan with host Mike Fishbein. James is a product manager for Outlook Mobile, which has 100 million monthly active users. James talked about his strategy for user growth being to make a product that is trusted by IT and loved by users. This led to their measures of success, such as usage and love for the product, measured by things like app store rating. James gave a great example of doing user research to create a product that is loved globally rather just in certain geographies. They did research in Asia and found drastic differences in the relationship between personal time and work time. They found North Americans and Europeans kept a strong delineation between work and personal time, but they found significant overlap between personal and work time among Asian customers. The data-driven nature of the product decisions payed dividends in both choosing the right features to work on and avoiding the wrong ones. They got the idea that they wanted to improve the ease of composing emails, but after looking at their instrumentation, they found that the average session length was 22 seconds. So instead they focused on consumption of emails over composition. iTunes link: https://itunes.apple.com/ca/podcast/188-listening-to-users-at-scale-is-product-management/id975284403?i=1000430581654&mt=2 Website link: https://www.thisisproductmanagement.com/episodes/listening-to-users-at-scale/ MATT KAPLAN ON BUILD BY DRIFT The Build by Drift podcast featured Matt Kaplan with host Maggie Crowley. Matt talked about how the book Creativity Inc. by Pixar founder Ed Catmull inspired him to see the similarities between creating products and telling stories. He says that every great story has a protagonist (the target user), starts with tension (the problem the product is trying to solve), has an end state (the vision for solving the user’s problem), has a core belief (the product differentiators), and consists of a sequence of events to get to that end state (the work we need to do to get the users from the tension to the end state). Maggie asked what the benefits are of thinking about products in this way and he explained that product management is about solving problems and telling stories. Stories could be used to convince salespeople that you’re doing the right thing, to tell engineers about what they’re going to build, or to tell customers about what your team has built. iTunes link: https://itunes.apple.com/ca/podcast/build-19-how-great-products-are-like-great-stories/id1445050691?i=1000430866513&mt=2 Website link: https://www.youtube.com/watch?v=swz0TnLwbrA&list=PL_sQbSaZtRqCn6JJSkjma79c8c4bLdaJH&index=4&t=0s FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/channel/UCysPayr8nXwJJ8-hqnzMFjw Website:

What's your favorite problem to solve? Maggie Crowley, Director of Product Management, at Drift asks. This week on Product Love, Maggie and I talked extensively about the worst feature she's ever shipped, as well as how to rally your team around a problem. Instead of wondering whether we should build feature A or feature B, we really need to ask ourselves: What can we build that would make our customer successful? What problem do we want to solve? Maggie also talks about how she got a job at Drift (persistence is key!), and the similarities between being an Olympian and a product manager.

Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day.Together Maggie and Matt chat through how great products are like great stories. Specifically, what makes a great story, untangling the relationship between stories and products and how to help your team get better at storytelling.

Mike Cottmeyer on Leading Agile, Daniel Goleman on Coaching For Leaders, Christina Wodtke on Build by Drift, Joe Vallone on Agile Amped, and Cindy Alvarez on Product Love. I'd love for you to email me with any comments about the show or any suggestions for podcasts I might want to feature. Email podcast@thekguy.com. This episode covers the five podcast episodes I found most interesting and wanted to share links to during the two week period starting February 4, 2019. These podcast episodes may have been released much earlier, but this was the week when I started sharing links to them to my social network followers. MIKE COTTMEYER ON LEADING AGILE The Leading Agile podcast featured Mike Cottmeyer with host Dave Prior. To kickoff 2019, Dave and Mike got together to talk about the year ahead. What I liked most about this conversation is how it got into a discussion of how to introduce Agile to an organization that is just beginning to move away from traditional waterfall methods. Mike talked about how meal prep services got his wife interested in cooking for the first time and contrasted this with the way Agile is often introduced to enterprises: exclusively showing the end state and leaving out details about what Agile looks like when you’re just starting. Just as the meal prep services show more respect for people beginning to take up cooking, Mike says that the Agile community needs to show more respect for people beginning their Agile journey. iTunes link: https://itunes.apple.com/ca/podcast/kicking-off-2019-w-mike-cottmeyer/id995790407?i=1000427423678&mt=2 Website link: https://www.leadingagile.com/podcast/kicking-off-2019-with-mike-cottmeyer/ DANIEL GOLEMAN ON COACHING FOR LEADERS The Coaching For Leaders podcast featured Daniel Goleman with host Dave Stachowiak. As a fan of Daniel’s work on Emotional Intelligence, I was eager to hear this interview. Daniel talked about three different kinds of empathy: cognitive empathy, emotional empathy, and empathic concern and compared and contrasted them. I loved what Daniel had to say about distinguishing between a healthy and an unhealthy showing of vulnerability, especially since I read so much advice telling leaders they need to be vulnerable. iTunes link: https://itunes.apple.com/ca/podcast/391-getting-better-at-empathy-with-daniel-goleman/id458827716?i=1000428075330&mt=2 Website link: https://coachingforleaders.com/podcast/391/ CHRISTINA WODTKE ON BUILD BY DRIFT The Build by Drift podcast featured Christina Wodtke with host Maggie Crowley. Christina’s book, Radical Focus, has been showing up on the recommended lists of most of the people I follow, with some saying that it was the first book they read that really showed how to apply Objectives and Key Results or OKRs, so I was quick to hit play on this new-to-me podcast. What I heard was a great conversation on high-performing teams, avoiding traps in setting OKRs, and most importantly, the fact that OKRs are supposed to be stretch goals. iTunes link: https://itunes.apple.com/ca/podcast/build-15-christina-wodtke-on-radical-focus-living-your/id1445050691?i=1000426996091&mt=2 Website link: https://www.drift.com/blog/christina-wodtke-okrs/ JOE VALLONE ON AGILE AMPED The Agile Amped podcast featured Joe Vallone with host Adam Mattis. While there was a lot of talk about the Scaled Agile Framework in this conversation and I’m still working out how I feel about that, there was also a great conversation about lean startup ideas, particularly innovation accounting and Joe provided concrete examples from the SR21 Blackbird to self-driving cars to make his point. iTunes link: https://itunes.apple.com/ca/podcast/innovation-accounting/id992128516?i=1000427846817&mt=2 Website link: https://solutionsiq.podbean.com/e/innovation-accounting/ CINDY ALVAREZ ON PRODUCT LOVE The Product Love podcast featured Cindy Alvarez with host Eric Boduch. Cindy Alvarez is the author of a book in Eric Ries’ Lean series: Lean Customer Development. I loved how Cindy took the old saw about Henry Ford and the faster horse and talked about how maybe Ford should have rephrased the question to get the customers to talk about problems instead of solutions. I also loved her emphasis on good listening techniques and how this can mean having to tolerate an uncomfortable amount of silence. iTunes link: https://itunes.apple.com/ca/podcast/cindy-alvarez-joins-product-love-to-talk-about-customer/id1343610309?i=1000428744289&mt=2 Website link: https://productcraft.com/podcast/product-love-podcast-cindy-alvarez-product-manager-at-microsoft-and-author-of-lean-customer-development/ FEEDBACK Ask questions, make comments, and let your voice be heard by emailing podcast@thekguy.com. Twitter: https://twitter.com/thekguy LinkedIn: https://www.linkedin.com/in/keithmmcdonald/ Facebook: https://www.facebook.com/thekguypage Instagram: https://www.instagram.com/the_k_guy/ YouTube: https://www.youtube.com/channel/UCysPayr8nXwJJ8-hqnzMFjw Website:

On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the company was acquired by LinkedIn where Rahul ran email integrations. During those years, he developed an intimate perspective of the email space – and its many problems.Enter Superhuman, Rahul's current company, built to be the fastest email experience ever made.Together they discuss how to measure product market fit, the problem with email today and much more. Be sure to tune in to hear from Maggie and Rahul.

In this episode of Seeking Wisdom, DC, DG and special guest Maggie Crowley are talking about one of their all-time favorite topics – books – about leadership. We’ll give you an inside look at the books that have made a difference to us – from experts like Christina Wodtke, Kim Scott, Bernadette Jiwa, and Patty McCord. So, if you’re looking to up your leadership game in 2019, this episode is for you!

On this episode of Build, host Maggie Crowley dives deep into conversation design with Google's Head of Conversation Design Outreach, Cathy Pearl.So what is conversation design exactly? Think teaching computers to communicate like humans (not robots) across voice interfaces and via typing, swiping and tapping. Cathy shares why now is the time to invest in conversation design and where and how to get started. Tune in for more from Maggie and Cathy.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cpearl42. You can get more details on this episode at drift.com/blog/conversation-design/

Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever.In the episode, Maggie and Christina, dive deep into Christina’s experience in product roles at MySpace, Zynga and Linkedin, her transition out of industry and into academia as a lecturer at Standford, and of course using Objectives and Key Results (OKRs) as a framework for achieving your team and company-wide goals.So if you’re looking to start 2019 off on the right foot, this episode is for you.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cwodtke.

This week on the pod, Erin and JH talk to Maggie Crowley, Director of Product Management at Drift, about research as a product manager at a rapidly growing startup. They talk about how to do great research in a conversational way, how Drift's research practice is growing, and how Maggie thinks about research as a PM. Want to learn more about conversational research? Check out our blog post here: https://bit.ly/2TqA5lk --- Send in a voice message: https://anchor.fm/awkwardsilences/message

On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by.On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today.Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends!Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff. In this episode: 0:33 – Maggie introduces Joff2:19 – Falling in love with the Atlassian vision, needing a calling3:30 – How LinkedIn shaped Joff’s career6:45 – Riding the double paradigm shift to mobile and social networks7:48 – How to scale an organization...Building Your Shipyard8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43)12:11 – What does it mean to be an Atlassian Product Manager?15:40 – Having just one set of expectations for hiring, evaluating, and growing talent19:15 – Keep it simple, because movements are built on slogans21:52 – Creating autotomy and best practices across the organization25:15 – Maggie shares about independent work with accountability at Drift26:00 – Scaling really fast and incrementally improving28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff.In this episode: 0:33 – Maggie introduces Joff2:19 – Falling in love with the Atlassian vision, needing a calling3:30 – How LinkedIn shaped Joff’s career6:45 – Riding the double paradigm shift to mobile and social networks7:48 – How to scale an organization...Building Your Shipyard8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43)2:11 – What does it mean to be an Atlassian Product Manager?15:40 – Having just one set of expectations for hiring, evaluating, and growing talent19:15 – Keep it simple, because movements are built on slogans21:52 – Creating autotomy and best practices across the organization25:15 – Maggie shares about independent work with accountability at Drift26:00 – Scaling really fast and incrementally improving28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation

Seeking Wisdom is expanding, and we're going to be adding a handful of new shows. The next one to drop is #Build, hosted by Maggie Crowley.    In this episode, Maggie, DC, and DG intro the new show and let you know what you can expect from it.   Maggie is a Product Manager at Drift, has her MBA from Harvard Business School -- and oh yeah -- she's a former Olympian. And now she's the newest host on Seeking Wisdom. Follow Maggie on Twitter at @maggiecrowley.   --- Use the promo code SEEKINGWISDOM when you get your tickets to HYPERGROWTH 2018 and save $500 today (just $199 for your ticket). Visit https://hypergrowth.drift.com/ to get your tickets today and come see speakers like Jocko Willink, Molly Graham, Chaka Pilgrim, Amelia Boone, Grant Cardone, and more in September.    PS. The Seeking Wisdom Official Facebook Group is live! One place, finally, for all of us to hang out, get updates on the podcast, and share what we’re learning (plus some exclusives). Click here to join or search for the Seeking Wisdom Official group on Facebook.

Marty Cagan is often referred to as the most influential person in the product space. He got his start building products for eBay, AOL and Netscape Communications, and Hewlett-Packard. Now he's a partner at Silicon Valley Product Group where he helps companies create winning product strategies and grow their product organization. Oh, and it just so happens that Marty has been a longtime role model for Build’s host, Maggie Crowley. So in this episode, Maggie and Marty sit down for an epic discussion of all things product management. Some of the topics they cover are: how to really build cross-functional teams, why companies don’t actually operate like their role models, and the real difference between discovery and delivery. And that barely scratches the surface. Want to hear the one piece of advice Marty gives to product managers? Listen to the full episode.

Today on Build, host Maggie Crowley chats live in the Seeking Wisdom studio with Acquia’s SVP Products, Matt Kaplan. Matt was previously CPO and GM, Emerging Products at LogMeIn. Now at Acquia, he heads up product strategy, management and design across their digital experience platform. And, fun fact, he was on MIT’s gymnastic team back in the day. Together Maggie and Matt chat through how great products are like great stories. Specifically, what makes a great story, untangling the relationship between stories and products and how to help your team get better at storytelling.

On today’s episode of #Build, host Maggie Crowley sits down with Joff Redfern, VP of Product at Atlassian. Together they talk through Joff’s time as VP of Product at LinkedIn, building a product org from 12 people to 650, the concept of a shipyard, why talent is priority 0, why he chose to join Atlassian and much more. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift , @seekingwisdomio, and @mejoff. In this episode: 0:33 – Maggie introduces Joff 2:19 – Falling in love with the Atlassian vision, needing a calling 3:30 – How LinkedIn shaped Joff’s career 6:45 – Riding the double paradigm shift to mobile and social networks 7:48 – How to scale an organization...Building Your Shipyard 8:52 – Three pieces to a shipyard: values (8:59), people/talent (10:15), practices (10:43) 12:11 – What does it mean to be an Atlassian Product Manager? 15:40 – Having just one set of expectations for hiring, evaluating, and growing talent 19:15 – Keep it simple, because movements are built on slogans 21:52 – Creating autotomy and best practices across the organization 25:15 – Maggie shares about independent work with accountability at Drift 26:00 – Scaling really fast and incrementally improving 28:01 – Joff’s book list: Drive, Zero to One, Thinking Fast and Slow 30:18 – Don’t wait, don’t be afraid to look bad, and embrace creative confrontation

Today on Build, host Maggie Crowley sits down with Christina Wodtke, author of the legendary book Radical Focus: Achieving Your Most Important Goals with Objectives and Key Results, which Maggie describes as the best book on goal setting – ever. In the episode, Maggie and Christina, dive deep into Christina’s experience in product roles at MySpace, Zynga and Linkedin, her transition out of industry and into academia as a lecturer at Standford, and of course using Objectives and Key Results (OKRs) as a framework for achieving your team and company-wide goals. So if you’re looking to start 2019 off on the right foot, this episode is for you. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cwodtke.

On this episode of Build, host Maggie Crowley dives deep into conversation design with Google's Head of Conversation Design Outreach, Cathy Pearl. So what is conversation design exactly? Think teaching computers to communicate like humans (not robots) across voice interfaces and via typing, swiping and tapping. Cathy shares why now is the time to invest in conversation design and where and how to get started. Tune in for more from Maggie and Cathy. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @cpearl42. You can get more details on this episode at drift.com/blog/conversation-design/

On this episode of Build, host Maggie Crowley chats with Rahul Vohra, founder & CEO of Superhuman. Rahul is also the founder of beloved Gmail plugin Rapportive. Shortly after its founding, the company was acquired by LinkedIn where Rahul ran email integrations. During those years, he developed an intimate perspective of the email space – and its many problems. Enter Superhuman, Rahul's current company, built to be the fastest email experience ever made. Together they discuss how to measure product market fit, the problem with email today and much more. Be sure to tune in to hear from Maggie and Rahul.

On today's episode of Build, host Maggie Crowley sits down with Richard Banfield, CEO and co-founder of Fresh Tilled Soil, a leading user interface design and experience agency, and co-author of Product Leadership, the manual Maggie lives her life by. On this episode, Richard dives deep into how to build high performing product teams. Be sure to tune in for actionable insights you can apply to your own team today. Before you go leave a ⭐⭐⭐⭐⭐⭐ review and share the pod with your friends! Be sure to check out more insights on the Drift blog at drift.com/blog and find us on Twitter @maggiecrowley, @drift, @seekingwisdomio and @RMBanfield.