Podcasts about growth teams

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Best podcasts about growth teams

Latest podcast episodes about growth teams

PPC Den: Amazon PPC Advertising Mastery
Who to hire for your Amazon Growth Team (Classic)

PPC Den: Amazon PPC Advertising Mastery

Play Episode Listen Later Jan 31, 2025 54:03


The most successful Amazon marketers think big-picture about their teams. Does your Amazon Growth Team contain these nine key players?  In this week's epic episode, Michael and Steven Pope take inspiration from Marvel Cinematic Universe to explain which superhero is the best metaphorical hire for each role that your business needs for perfect synergy.  Note: While having Avengers knowledge is beneficial, we believe anyone could understand what we mean. Here's the Avenger's Wiki page if you need it. This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We'll see you in The PPC Den!

Aus dem Maschinenraum für Marketing und Vertrieb
Warum Marketing und Vertrieb zu einem Growth-Team vereint werden sollten (#301)

Aus dem Maschinenraum für Marketing und Vertrieb

Play Episode Listen Later Jan 20, 2025 36:19


In dieser Podcast-Folge spricht Michael Stiller mit Iwen Kuhn vom Unternehmen Matelso über die stärkere Verzahnung von Marketing und Vertrieb in Unternehmen. Iwen erklärt, warum Matelso beide Abteilungen zu einem sogenannten Growth-Team zusammengeführt hat. Er gibt zudem wertvolle Tipps, worauf Unternehmen achten sollten, wenn sie Marketing und Vertrieb stärker miteinander vereinen möchten. Dr. Michael Stiller hat an der RWTH Aachen am Lehrstuhl für Unternehmenspolitik und Marketing promoviert. Nach Stationen in der Beratung (u. a. Marketing Partners, Simon Kucher) ist er aktuell Geschäftsführer von effektweit, einer Unternehmensberatung für Strategie, Marketing und Vertrieb. Dr. Michael Stiller lebt und arbeitet in Köln.

Building Scale
Strategic Growth, Team Building, and Leadership Lessons with Tyler Sease - Southern Steel Engineers

Building Scale

Play Episode Listen Later Jan 14, 2025 51:10


Tyler Sease discusses his background in structural engineering and the niche of Southern Steel Engineers, exploring the impact of large corporations on its culture and operations. He shares insights on balancing roles in different business cultures, hiring practices, team building, and ensuring safety and accuracy in engineering amidst growth. The episode covers strategic hiring, process evaluation, growth planning, and role redundancy. Tyler highlights training and retention strategies, managing people and processes, and documentation methods. He also addresses remote work dynamics, team communication, assessing new hires, and sustainable growth, offering leadership advice and closing thoughts.

The Science of Change
What growth teams can learn from game designers | Joel Burgess & Dan Vader (Grindstone)

The Science of Change

Play Episode Listen Later Dec 22, 2024 39:57


Joel Burgess, co-founder of Soft Rains, and Dan Vader, Creative Director at Capybara Games, are the minds behind Grindstone, one of the most acclaimed indie puzzle games in recent years. Joel has worked on iconic titles like Watch Dogs: Legion and Skyrim. Dan, a long-time creative force at Capybara, has shaped the studio's reputation with beloved games like Superbrothers: Sword & Sworcery EP. Together, Joel and Dan bring a fresh perspective on game design, combining narrative depth with challenging gameplay mechanics to engage players at a deeper level. In this episode, we explore: Which types of game mechanics drive retention What game designers know about onboarding users  What game designers have learned about leaderboards How pricing influences user behavior Tips on simplifying complex experiences (and when to make them more complex) Loaded with actionable insights, this episode is a must-listen for growth and design teams looking to build lasting engagement through intrinsic motivation and thoughtfully designed user experiences. Enjoy this episode? Rate it and leave a review. It really helps others find the podcast.Learn more about Kristen and Irrational Labs ⁠here⁠.

Optimal Business Daily
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily

Play Episode Listen Later Dec 18, 2024 10:58


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY
1540: Why You Shouldn't Have a Marketing Department (Have This Instead) by Margo Aaron of That Seems Important

Optimal Business Daily - ARCHIVE 1 - Episodes 1-300 ONLY

Play Episode Listen Later Dec 18, 2024 10:58


Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1540: Margo Aaron critiques the concept of a "Growth Team," cautioning that it often undermines brand integrity by chasing quick wins at the expense of long-term vision. She explores how this approach can derail meaningful progress, urging marketers to align efforts with core values for sustainable success. Read along with the original article(s) here: https://www.thatseemsimportant.com/marketing/growth-team/ Quotes to ponder: "A growth team often prioritizes immediate gains at the expense of meaningful, long-term brand development." "When chasing growth, it's easy to lose sight of your brand's true mission and values." "Success isn't just about growing faster; it's about growing better and aligning with what matters most." Episode references: Thinking, Fast and Slow: https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 Start with Why: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 The Lean Startup: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898 Learn more about your ad choices. Visit megaphone.fm/adchoices

FutureWork Playbook
Fast Co. “Most Innovative Companies” Arkose Labs: Building Startup Growth Teams in the Age of AI

FutureWork Playbook

Play Episode Listen Later Dec 3, 2024 42:39


Host Natalie Pierce invites Justin Schiefner, vice president of global people operations and culture at Arkose Labs, for a conversation about how Arkose Labs – on Fast Company's prestigious list of “Most Innovative Companies” – builds on an alchemy of technology and people to create a successful global platform. Arkose Labs emphasizes a holistic approach to talent acquisition and prioritizes skills like emotional intelligence and communication over traditional degrees. Initiatives like R&D demo hours, newsletters, and hackathons foster employee engagement and idea-sharing. “Justin's insights remind us that, even as technology advances, success in the modern workplace still comes down to people,” Natalie observes. Episode HighlightsThe elevator pitch about Arkose Labs: It protects the most recognizable brands in the world from bad actors and bots that perpetrate malicious online activity.Arkose Labs works hard to ensure that its global teams build upon the company's core values and, at the same time, nurture and support regional cultures.Arkose Labs is learning to leverage AI to assist managers during the performance feedback process. For the global People Operations team, AI is leveraged to streamline the updating of employee manuals and policies in real-time, affording the team more resources to allocate to employee relations and strategic initiatives. The fine line with feedback: “If something is not going well, we want to know, but we also want you to come to the table with a solution,” Justin explains.Arkose Labs doesn't use the term “culture fit” because “we don't have a mold here. We want someone who's going to be an add to the culture that we're creating.”In drafting job descriptions, Arkose Labs starts with a list of must-haves and nice-to-haves, which becomes a foundation for direct sourcing for the role.Committed to breaking down silos, Arkose Labs uses tools like “all-hands” sessions, q-and-a's with the C-suite, r-and-d demos, and hackathons to keep employees engaged and informed.

SuperMarketers.ai: Your Roadmap to AI-Driven Marketing
How To Be A One-Person Growth Team - AI-Powered Marketing To Scale Your Efforts with Zach Wright of Reveal.ai

SuperMarketers.ai: Your Roadmap to AI-Driven Marketing

Play Episode Listen Later Oct 10, 2024 38:22


Zach on LinkedInReveal.ai6:01 - Exploration of how to use customer insights in marketing11:05 - Zach explains how customer understanding manifests in marketing efforts15:48 - Discussion on personalization in outreach and scaling efforts21:13 - Explanation of Anthropic's prompt builder and its benefits26:36 - Exploring different ways to use customer conversation transcripts for content creation31:05 - Recommendations for teams to get more out of AI, including developing an "AI-first mindset"35:57 - Discussion on creating SOPs and improving processes with AI

Grow A Small Business Podcast
Esther Rupenovic of Jack & Chelo on Scaling to $1.2M Revenue: From Solo Founder to a Team of 5, Doubling Sales, and Leveraging Shopify for Success. Insights on Business Growth, Team Expansion, and Financial Milestones. (Episode 570 - Esther Rupenovic)

Grow A Small Business Podcast

Play Episode Listen Later Sep 24, 2024 33:40


In this episode of Grow a Small Business, host Troy Trewin interviews Esther Rupenovic of Jack & Chelo shares her journey of scaling the business to an impressive $1.2 million in revenue. From starting as a solo founder, Esther expanded her team to five and doubled sales, thanks to strategic use of Shopify. Discover her insights on driving business growth, building a successful team, and achieving remarkable financial milestones. Other Resources:   Starting with $10k in 2004, losing it all, now $27M in sales and 55 staff selling fitness products. (Ben Crowley) Mastering team growth, hiring top talent, and building a thriving culture for success. (Lesley van Tuil) Why would you wait any longer to start living the lifestyle you signed up for? Balance your health, wealth, relationships and business growth. And focus your time and energy and make the most of this year. Let's get into it by clicking here. Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice. And a snapshot of the final five Grow A Small Business Questions: What do you think is the hardest thing in growing a small business? Esther Rupenovic says the hardest part of growing a small business is being a solo founder and having to handle everything. From marketing and customer service to managing staff and systems, the sheer number of tasks can be overwhelming. She started with a passion for cooking but now juggles many different responsibilities. What's your favourite business book that has helped you the most? Esther Rupenovic's favorite business book that has helped her the most is Winging It by Emma Isaacs. It was the first business book she read, and it resonated with her early in her journey. She also enjoys reading The E-Myth and has Shoe Dog by Phil Knight on her reading list. Are there any great podcasts or online learning resources you'd recommend to help grow a small business? Esther Rupenovic recommends three main podcasts that she listens to on repeat for growing a small business: Grow A Small Business by Troy Trewin, Hammersley Brothers E-commerce podcast, and Add to Cart by Nathan Bush. She highlights Add to Cart for its focus on e-commerce and its valuable insights for Shopify users. What tool or resource would you recommend to grow a small business? Esther Rupenovic recommends using Shopify POS (Point of Sale) linked with a Shopify store for growing a small business. She finds it extremely handy for tracking inventory, customer data, and creating loyalty systems. Additionally, she emphasizes the importance of using a detailed scorecard to track numbers daily, which provides valuable insights for business growth. What advice would you give yourself on day one of starting out in business? Esther Rupenovic would advise herself on day one to "just enjoy the ride" and dream bigger than initially imagined. She believes that setting higher goals allows you to achieve success more quickly than expected. Book a 20-minute Growth Chat with Troy Trewin to see if you qualify for our upcoming course. Don't miss out on this opportunity to take your small business to new heights!   Enjoyed the podcast? Please leave a review on iTunes or your preferred platform. Your feedback helps more small business owners discover our podcast and embark on their business growth journey.   Quotable quotes from our special Grow A Small Business podcast guest: Embrace the journey and dream bigger than you think – Esther Rupenovic Professional development is a key to expanding your mind and knowledge – Esther Rupenovic Regularly carving out time for professional growth is incredibly powerful – Esther Rupenovic    

Carroll County Chamber Chat
Episode #369: Doug Howard, business coach, and President of Growth Team Strategies, Part 2

Carroll County Chamber Chat

Play Episode Listen Later Sep 23, 2024 10:24


This is Part 2 of the interview with Doug Howard, President of Growth Team Strategies and we're talking in this episode of Doug's 8 Strategies to be an Effective Leader in Turbulent Times.

Carroll County Chamber Chat
Episode #368: Doug Howard, business coach, and President of Growth Team Strategies

Carroll County Chamber Chat

Play Episode Listen Later Sep 16, 2024 10:19


Today Mike's guest is Doug Howard, business coach, and President of Growth Team Strategies. We're talking about the qualities of a leader and the basic need of all business professionals to have a Coach.

The Data Stack Show
203: From Data Dreams to Practical Marketing Outcomes with Spencer Burke of Braze

The Data Stack Show

Play Episode Listen Later Aug 21, 2024 46:39


Highlights from this week's conversation include:Spencer's Background at Braze (1:54)The Early Days of Braze (2:41)Finding Product-Market Fit (4:44)First Major Customer (6:33)Unique Aspects of Braze's Growth Team (8:07)Startup Culture Experience (10:40)Data and Marketing Perspectives (12:50)Common Marketing Data Challenges (15:50)Changing Dynamics in Marketing Tech (18:12)Evaluating Marketing Tools (19:38)Transformation of Marketing Tools (22:18)Marketers Becoming More Technical (24:10)API Utilization in Marketing (25:46)Connecting Customer Experience (29:09)Flexibility in Data Integration (32:05)Pushing vs. Pulling Data (34:35)Anomaly Detection in Data Reporting (37:02)Understanding the Importance of Core KPIs (39:09)Making Data More Consumable (42:38)Final Thoughts and Takeaways (44:51)The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we'll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

The Fast Lane with Ed Lane
Jamey Chadwell, Liberty Flames Head FB Coach On EA CFB 25, Salter Growth, Team Expectations

The Fast Lane with Ed Lane

Play Episode Listen Later Jul 20, 2024 17:06


Jamey Chadwell, Liberty Flames Head FB Coach On EA CFB 25, Salter Growth, Team Expectations by Ed Lane

Growthmates
Finding Harmony between Design and Product Management | Bruno Bergher (Metabase, ex-Google)

Growthmates

Play Episode Listen Later Jul 16, 2024 57:09


Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met Bruno Berger — a VP of Design and Product Management who worked in companies like Google, Metabase, and now he's teaching “Design for PMs” on Reforge. We discuss Bruno's career journey, the integration of design and product management, and best practices for improving collaboration between designers and PMs. We also explored Bruno's strategies for combining design and product management to enhance team collaboration and project success.By the end of this episode, you can learn how to make your PM and Design collaboration better by adjusting the ways of working, building trust, and how to align faster to make it the most rewarding thinking partnership.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away

Building Jam
Our Growth Team Charter (Ep. 12)

Building Jam

Play Episode Listen Later Jul 12, 2024 17:40


This week at Jam we're defining the goals & priorities of our new growth team and feeling inspired by the future of AI. Since it's week 12 of the pod, it's time to evaluate & make a decision.In this episode we discuss:(00:17) The team reflects on 12 weeks of the podcast & what's next(05:36) Learnings on video distribution & repurposing(06:45) Irtefa tells us the story of Heinz Ketchup & how its similar to AI apps(10:47) A Benedict Evans quote that makes us really excited about AI tools(12:20) Dani shares the first draft of our new growth team's charterSubscribe to Building Jam on YouTube, Spotify, and Apple Podcasts.New episodes drop every Friday at 10AM ET. See you there!

Floor Academy
You Don't Have To Do It All - Doug Howard - Growth Teams

Floor Academy

Play Episode Listen Later Jul 3, 2024 73:50


Send us a Text Message.Struggling to manage just the field operations? What's it like to add on the books, marketing, scheduling, deliveries, and bidding? Wearing all the hats is a difficult task that is only multiplied by the facts that we are not good at everything and we don't enjoy everything. Did you know that you don't have to do it all? Did you know that your struggles are not unique and many other owners are just like you?Doug Howard is President of Growth Team Strategies, a consulting company specializing in growth planning, succession planning and business improvement.For more than 30 years, he has worked with owners of growing businesses to help them overcome challenges and develop strategies for successfully navigating growth. He does this through training, webinars, writing, facilitated meetings and one-on-one consulting.Doug is known for his entertaining yet informative approach to business ideas and strategies. He likes to bring complex business concepts into clarity with real life stories and recognizable examples.Doug is a graduate of the Wharton School of Business. He previously owned a small business consulting company for 17 years with offices in Alabama, Arizona, Virginia and Maryland. He served as a Carroll County Commissioner for 8 years and even worked as the Director of Miller for several years.Discussed this week on the Floor Academy Podcast, Doug and I break down how owners don't need to wear all the hats and how to escape that trap.Check out our sponsorsJohns ManvilleSchluter SystemsThe International Surfaces EventTISE Resource BookKronus SoftCheck out our website and storeSupport the Show.

Growthmates
Making Decisions with User Research from Startup to Scale-up | Behzod Sirjani (Advisor & Partner at Reforge, ex-Slack)

Growthmates

Play Episode Listen Later Jul 2, 2024 63:00


Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I met with Behzod Sirjani — a leader in Research space who worked in companies like Slack and Facebook, and currently supporting the broader community as an Advisor and Reforge partnerResearch is one of my favourite topics, and we discussed how different companies should approach: from Startup to Scale up. By the end of this episode, you can learn how to get customer insights even in a small team, when it's the right moment to bring a dedicated researcher, common mistakes, and how to scale the research forward.This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode that you can implement right away

Side Hustle to Small Business
Climbing the steep entrepreneurial mountain

Side Hustle to Small Business

Play Episode Listen Later Jun 26, 2024 28:45


COVID-19 was a turning point in many peoples lives, including Kate Jacoutot's. After working as a marketing freelancer for various companies, Kate noticed that she was making more money and had more control over her schedule than working a traditional 9 to 5. However, to learn more, she worked at a few different marketing agencies until deciding to launch ModusMark, a brand and messaging consultancy in April 2020, in the midst of the pandemic. --- [00:01:33] Kate Jacoutot's Background [00:02:46] Stumbling Into Freelance Work [00:06:33] Decision to Start Modus Mark in 2020 [00:09:26] Overcoming Fears and Discovering Her Worth [00:11:00] Kate's Entrepreneurial Support System [00:13:07] Managing Stress While Starting a Business [00:14:43] Prioritizing Date Nights [00:16:44] Kate's Daily Routine [00:18:48] ModusMark's Growth: Team and Technology [00:21:00] Growing From Mistakes [00:23:30] Advice For Prospective Entrepreneurs [00:25:48] Finding A Niche: Cybersecurity [00:27:30] Connect with Kate

Growthmates
Unpacking a New Growth Playbook with Andrew Capland (Growth Coach, ex-Wisia)

Growthmates

Play Episode Listen Later Jun 18, 2024 52:13


Welcome to Growthmates. This is Kate Syuma, Growth advisor, previously Head of Growth Design at Miro. I'm building Growthmates as a place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Canva, Loom and many more are building excellent products and growth culture. Get all episodes and a free playbook for Growth teams on our brand-new website — growthamtes.club, and press follow to support us on your favorite platforms. Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).To celebrate the first Growthmates anniversary, we prepared a gift to our community — “The Holistic Playbook for Growth Teams”. It's a reflection of industry trends, in-depth interviews with our guests, and insights gathered from a hundred companies. You can get this playbook for free on our new website → growthmates.club. In this episode, I had the pleasure of speaking with Andrew Capland, Coach for Heads of Growth, previously Director of Growth at Wistia, and one of the most supportive people I've recently met in the advising community. We explored some burning questions I recently used to survey 100 companies. I asked some of these questions to Andrew to get his wisdom.By the end of this episode, you can learn about new rituals to introduce in your Growth teamwork, the most impactful experiment on pricing from Wistia, and more ways to uncover Growth opportunities if you feel stuck.  If you find this show valuable, please share it with a colleague or friend — it greatly supports our efforts to continue creating it for you. To receive all episodes directly in your inbox, subscribe to growthamtes.club This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Challenges in Product-Led Growth: We discussed key growth challenges with Andrew from the recent industry research I facilitated with 100+ companies. He shared a bunch of insights and his practical experience from Wistia and works with clients.* Building Growth Processes: A practical ritual Andrew recommends is "Full Story Fridays," where teams review user interactions to identify valuable improvements.* Driving Monetization: At Wistia, Andrew led pricing experimentation efforts, which involved diverse strategies to adjust pricing structures and packaging (listen more in a full episode). * Acquiring New Users (No Sign-Up Required): Andrew cites examples of products that have interactive versions on their websites, allowing potential users to engage with the product directly and enhancing the conversion rates dramatically .* Improving Activation and User Onboarding: To define the "aha" moment in user onboarding, Andrew suggests starting with qualitative insights from users who have recently engaged meaningfully with the product or upgraded. * and much more!Follow Growthmates updates on:* NEW! Growthmates website with “The Holistic Growth Playbook”: https://growthmates.club * Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Andrew Capland LinkedIn: https://www.linkedin.com/in/andrewcapland/ * Andrew's Newsletter “Delivering Value” on SubstackWhat we've covered in this episode:00:00 Journey from Growth Leader to Growth Coach08:49 Challenges and Successes in Product-Led Growth15:10 Building Growth Processes for Success25:38 Acquiring New Users and ICP25:53 Improving Activation and User Onboarding26:39 Navigating Growth Challenges: Defining Metrics and Research Methods31:42 Uncovering Growth Opportunities: Strategies and Tools36:41 The Role of Advisors and Consultants in Growth39:47 Building Growth Processes and Driving MonetizationResources Referenced:* “The Holistic Growth Playbook” with insights from 100+ companies, expert takes from Dropbox, Amplitude, Loom, and more: growthmates.club/playbook* "The Lean Startup" by Eric Ries: https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898* "Crossing the Chasm" by Geoffrey A. Moore: https://www.amazon.com/Crossing-Chasm-Marketing-High-Tech-Mainstream/dp/0060517123* "Hooked: How to Build Habit-Forming Products" by Nir Eyal: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788* "Inspired: How To Create Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408* Andrew's Newsletter “Delivering Value” on Substack: media.deliveringvalue.coThank you for listening! Subscribe to the show on growthmates.club and get free playbook with frameworks and insights. If you find this valuable, please share it with your friends and colleagues, and subscribe to this show on your favourite platforms to get new episodes. Let's keep growing together!For sponsorship and other inquiries reach out to hello@growthmates.club Thanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Growthmates
Loom High-Impact Experiments and Synergy Between Core and Growth | Janie Lee (Head of Product at Loom)

Growthmates

Play Episode Listen Later Jun 4, 2024 50:19


Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).In this episode, I had the pleasure of speaking with Janie Lee, Head of Product at Loom. We explored the evolution of Loom's growth strategy, especially post-acquisition by Atlassian. By the end of this episode, you can learn how to start performing as a new leader and build the Growth function, how to hire for Growth and Core product roles, and my favorite insight about the most impactful experiment for Loom in the last year.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Strategic Use of Product Critiques at Loom: Janie Lee describes how Loom conducts strategic product reviews to evaluate high-stakes projects, using tools like Loom for efficient communication and decision-making, highlighting the importance of structured feedback.* Building Loom's Growth Team: Janie narrates the evolution of the growth team at Loom, starting from small-scale initiatives to establishing a dedicated growth team focused on customer journeys and business metrics, demonstrating the iterative process of growth strategy implementation.* Data-Informed Culture and Customer Insights: She discusses embedding a data-inforemd decision-making culture at Loom by creating a growth dashboard and prioritizing customer insights, which align product development closely with user needs and business objectives.* Core and Growth Teams: discussing differences in hiring approach and how both Core and Growth collaborated on some initiatives at Loom.* Most successful Growth experiment at Loom in the last 12 months: We discussed a significant growth experiment at Loom that adjusted anonymous viewer interactions, showcasing the trade-offs between enhancing user engagement and satisfying content creators, reflecting the nuanced decisions involved in growth strategy.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* X (Twitter): https://twitter.com/kate_syuma* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.comWhere to find our guests:* Janie Lee, Head of Product at Loom: https://www.linkedin.com/in/janiejlee/What we've covered in this episode:[01:11] A Day in the Life of a Product Director [03:27] Strategic Product Critiques [04:55] The Joy of Management [06:20] Path to Leadership [08:30] Early Days at Loom [11:33] Data-Driven Insights [19:39] Significant Impact Changes [23:01] Product-Led Acquisition Insights [24:52] Core vs. Growth Product Teams [28:34] Successful Partnerships in Product Development [31:15] Hiring for Product and Growth [37:31] Adapting to Acquisition by Atlassian: Growth Perspectives [41:34] Maintaining a Growth Mindset in Large Organizations [44:11] Navigating the New Corporate Landscape [46:38] Lightning Round: Unexpected InspirationsResources Referenced:* How to make an impact in your first 90 days by on :* Various Reforge courses: https://www.reforge.com/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Growthmates
The Evolution of Growth at SurveyMonkey | Bradley Belford and Erica Tjader

Growthmates

Play Episode Listen Later May 21, 2024 52:33


Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).This time I had a chat with 2 fantastic leaders from SurveyMonkey — Brad, currently Director of Product, and Erica, who was a VP of Design and Research and recently started a new role at Intuit. Both Erica and Brad spent more than 7 years in the company, and we explored the evolution of Growth at SurveyMonkey over these years, and discussed significant chapters in the company's growth journey, including their legendary transition to a product-led growth model.My favorite part of the conversation was when Brad and Erica shared their expectations of ideal partnerships with each other, and how to build and maintain that partnership at a huge scale over the years.If you find this show valuable, please share it with one of your colleagues or friends — it gives huge support to continue creating it. To receive all episodes right in your inbox — subscribe to katesyuma.substack.com This episode is supported by Appcues — the platform that helps you design, deploy, and test captivating onboarding experiences.Appcues created the Product Adoption Academy to help you level up your product adoption for free. Check out the template that I created to help companies uncover meaningful improvements. Find an example of Dropbox Onboarding inside and apply it to review any growth flows: appcues.com/growthmatesKey highlights from this episode:* Optimization of Key Touchpoints: SurveyMonkey's significant growth was driven by the optimization of survey end pages and the homepage, which were critical in enhancing user engagement and conversion rates.* Product-Led Growth Transition: The company successfully transitioned to a product-led growth model, focusing on refining trial experiences, optimizing pricing structures, and improving conversion flows to better meet user needs and drive growth. Brad shared the evolution of Growth at SurveyMonkey since the time he joined and learned from . * Integral Role of Design and Research: Design and research functions were crucial in providing insights that drove the company's strategic decisions, fueling innovation and idea generation essential for growth.* Collaboration Between Product and Design Teams: Erica and Brad openly shared expectations towards each other on the episode — listen to this part! * Cultural Emphasis on Collaboration: we discussed the importance of incorporating collaborative practices like design rituals, which include peer critiques and shared design systems, to maintain alignment and visibility across teams.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhere to find our guests:* Bradley Belford, Director of Product at SurveyMonkey: https://www.linkedin.com/in/bradley-belford/* Erica Weiss Tjader, ex-SurveyMonkey VP of Research and Design: https://www.linkedin.com/in/ericatjader/What we've covered in this episode:[02:14] Welcoming Erica & Brad[06:02] SurveyMonkey Growth Chapters and Pivotal Moments[08:11] Transition to Product-Led Growth[10:15] Every Team as a Growth Team[17:19] Role of Design and Research in Strategic Moments[28:59] Product and Design Collaboration at Scale[37:10] Aligning User and Business Outcomes[43:41] Fostering Relationships Between Product and Design Functions[47:36] Balancing Deadlines and Iteration in Growth Initiatives[50:18] The Importance of Collaboration and Design Rituals[51:28] Resources and Key TakeawaysResources Referenced:* "Inspired: How To Create Tech Products Customers Love" by Marty Cagan: https://www.amazon.com/Inspired-Create-Tech-Products-Customers/dp/1119387507 * "Continuous Discovery Habits" by Teresa Torres: https://www.amazon.com/Continuous-Discovery-Habits-Discover-Products/dp/1736633309* "Empowered: Ordinary People, Extraordinary Products" by Marty Cagan: https://www.amazon.com/Empowered-Ordinary-Extraordinary-Products-Silicon/dp/111969129X* UX Collective Community: — a platform for product designers and UX practitioners to share insights, articles, and resources (I also published 2 articles on their Medium).If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

The HyperFast Agent Podcast
Navigating Real Estate Growth: Teams, Brokerages, and Revenue Share Groups

The HyperFast Agent Podcast

Play Episode Listen Later May 17, 2024 12:48


In this episode of the HyperFast Show, Dan Lesniak explores the intricacies of building different types of real estate organizations: a team, a brokerage, and a revenue share group. Dan, who has extensive experience in all three models, shares his journey from starting as a real estate agent, forming a high-performing team, and later establishing a brokerage. He delves into the evolution of these models, particularly the newer concept of a revenue share group, which he has been developing for the last 18 months with eXp Realty. In that time Dan and Keri have built groups of over 500 agents at eXp realty. The discussion covers the pros and cons of each model, focusing on aspects like overhead costs, profit margins, scalability, and the potential for geographic and financial freedom. Dan concludes by advocating for the revenue share model as a scalable and low-risk option, citing its advantages in adding value and assisting agents in selling more homes efficiently.   If you are ready to join eXp realty and would like Dan Lesniak and Keri Shull to personally sponsor you so you have access to two nationally recognized coaching programs text 703-638-4393.   Join Dan as he discusses:    - **Comparison of Real Estate Models**: Dan Lesniak discusses the differences and benefits of building a real estate team, a brokerage, and a revenue share group, providing insights into each model's structure, costs, and scalability.    - **Advantages of Revenue Share Groups**: The podcast highlights the potential of the revenue share model, especially within eXp Realty, emphasizing its high profit margins, low overhead, and significant freedom in terms of geography and management.   - **Personal Experience and Growth**: Dan shares his personal journey from being a real estate agent to leading one of the top teams in the world and then moving on to create a brokerage and a revenue share group, offering lessons and strategic advice based on his varied experiences. Notable Quote   "Building in a network, revenue share group, makes a lot more sense. I think it's a lot more scalable, a lot less risk, and less liability.”    Dan Lesniak WANT TO GET ACCESS TO ALL OUR HYPERFAST AGENT COURSES FOR A $1 TRIAL? Click here for a trial membership in the Our Inner Circle. KEEP UP WITH US HERE Website: https://hyperfastagent.com  Instagram: https://www.instagram.com/HyperFastAgent/  Facebook: https://www.facebook.com/HyperFastAgent/ Twitter: https://www.twitter.com/hyperfastagent  LinkedIn: https://www.linkedin.com/company/hyperlocal-hyperfast/    OUR OTHER EXCLUSIVE YOUTUBE CHANNELS  The Keri Shull Team: https://youtube.com/kerishullteam  Dan Lesniak - https://www.youtube.com/danlesniak    THE BOOK THAT HELPED 10K+ REALTORS https://amzn.to/2Mkm9Jp   GET DAN'S BEST SELLING BOOK FREE https://bit.ly/3dbiH3q    INTERESTED IN TAKING YOUR REAL ESTATE BUSINESS TO THE NEXT LEVEL?  https://bit.ly/3eLG97Z

Delivering Value with Andrew Capland
Behind the Scenes Ep 7: How Navattic's growth team stays aligned and manages expectations internally

Delivering Value with Andrew Capland

Play Episode Listen Later May 14, 2024 13:14


In the 7th episode of the Behind the Scenes Miniseries with the Navattic growth team, you'll learn:1. How critical it is for growth teams to stay aligned with leadership and cross-functional stakeholders.2. The systems Navattic has in place for sharing updates on experiments and results; how they leverage Slack channels and regular team meetings.3. How Navattic manages cross-functional collaboration and gets ahead of potential roadblocks.Things to listen for:[00:39] Why managing expectations is so important for growth teams[01:08] How they stay aligned with leadership[03:00] Their internal sharing operating system[04:08] How often Navattic is sharing growth results/ learnings in a typical month[05:17] Letting teammates come along for the ride and see work in progress[05:52] How they approach collaboration with other teams [07:25] Getting feedback from other teams[08:25] Mistakes they have made around communication[09:45] Why sharing “learners” is so important[11:15] Balancing competing priorities with other teams[11:30] Pre-mortems to surface potential concerns and pitfallsResources:- Binge the whole series on the Delivering Value Substack- Connect with Andrew on LinkedIn- Connect with Raman Khanna on LinkedIn- Connect with Natalie Marcotullio on LinkedIn- Learn more about Navattic

Delivering Value with Andrew Capland
Behind the Scenes Ep 0: Introducing the miniseries featuring the Navattic growth team

Delivering Value with Andrew Capland

Play Episode Listen Later May 14, 2024 3:25


Content Rookie
Working in a Growth team

Content Rookie

Play Episode Listen Later May 2, 2024 25:04


Episode 64: Working in a Growth team In today's episode, my guest Senior Product Designer Ademar Rodrigues and I talk about all things working with growth. We chat about how growth teams are different from other types of design teams, how content design works in a growth setting, and what some of the challenges and opportunities are. ---Learning outcomes: What's a growth team? How is it set up? The day to day of a growth team Content design in a growth team Challenges, opportunities, fun bits ---Connect with guest, Ademar Rodrigues: https://www.linkedin.com/in/ademarrodrigues/ ---Connect with host, Nicole Michaelis: nicoletells.com // Contentrookiepod.com  https://www.linkedin.com/in/nicoletells/  hi@nicoletells.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/contentrookie/message

OPERATORS
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More

OPERATORS

Play Episode Listen Later Apr 17, 2024 70:47


00:00 Introduction 08:02 Transitioning from Agency to In-House 30:34 Unlocking New Levels of Growth 37:26 Expanding into Consumables and Higher-End Appliances 46:29 Segmenting Ad Sets for New Product Categories 57:37 Measuring and Comparing Creative Metrics 01:08:28 Maximizing Potential through Editing Existing Creative Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠ Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Scrum Master Toolbox Podcast
Agile Scaling Challenges, Fostering Empowered Decision-Making in Fast-Growth Teams | Joe Scherler

Scrum Master Toolbox Podcast

Play Episode Listen Later Apr 2, 2024 21:05


Joe Scherler: Agile Scaling Challenges, Fostering Empowered Decision-Making in Fast-Growth Teams Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. In this segment, Joe shares an enlightening story about a team of technical leads facing the challenges of rapid organizational growth without a scaling framework, leading to disempowered teams. How does hierarchical decision-making erode team initiative and communication? Learn about the emotional toll on teams, the dangers of a victim mentality, and practical tips for reinvigorating team autonomy and accountability, including the use of delegation poker. What steps can you take to descale an organization and foster a culture of empowered decision-making? Featured Book of the Week: Radical Candor by Kim Scott In this segment, we discuss some of the profound lessons of "Radical Candor" as recommended by a visionary leader Joe worked with. We explore the essential practice of speaking up and providing critical feedback from a place of care. Discover the SBI model (Situation, Behaviour, Impact) plus the question of intention to explore the feedback recipient's perspective. Why is holding back feedback a disservice, and how can adopting radical candor transform your team dynamics and leadership approach?   [IMAGE HERE] Do you wish you had decades of experience? Learn from the Best Scrum Masters In The World, Today! The Tips from the Trenches - Scrum Master edition audiobook includes hours of audio interviews with SM's that have decades of experience: from Mike Cohn to Linda Rising, Christopher Avery, and many more. Super-experienced Scrum Masters share their hard-earned lessons with you. Learn those today, make your teams awesome!     About Joe Scherler Having experienced Scrum and Agile in various roles, Joe's mission is to unlock the hidden potential of teams and those who work with them to create a work environment that is as enjoyable as it is effective. He loves working on both soft and hard skills with the teams. You can link with Joe Scherler on LinkedIn.

Real Relationships Real Revenue - Video Edition
Tips to Create Curiosity and Inspire Growth Teams as a Leader with GrowBIG Master Coach Bradley Humbles

Real Relationships Real Revenue - Video Edition

Play Episode Listen Later Feb 27, 2024 46:50


Get a copy of your GrowBIG Playbook today!    In this episode of Real Relationships Real Revenue, I sat down with one of our coaches, Bradley Humbles. He's joining me today to talk about the idea of creating curiosity with potential clients and how we can use it to reach our goals. This is a powerful concept that just doesn't get enough attention.  He's also exploring the leadership role in sales and how we can get more buy-in from our teams and give actionable steps that lead to more wins.    Topics We Cover in This Episode:    How to actually create curiosity with your potential clients  The first step in the curiosity creation process Tips to use Give to Gets to generate curiosity  Building trust and curiosity with uncertainty  The power of not knowing it all  What cliffhangers are and why they work  How leaders can effectively get buy-in from their team How to create actionable steps for your team with things in their control Switching to the leader mindset How Bradley helps leaders in the GrowBIG Training    I hope you enjoyed hearing from Bradley. He's so passionate about helping leaders achieve big things and I was so happy to have him on the show to share the things he's passionate about with you.    If you want to get in touch with Bradley, you can email him at bradley.humbles@bunnellideagroup.com. He loves hearing from you all so don't hesitate to reach out!  Resources Mentioned: Get in touch with Bradley at bradley.humbles@bunnellideagroup.com Get a copy of your GrowBIG Playbook today  

Real Relationships Real Revenue - Audio Edition
Tips to Create Curiosity and Inspire Growth Teams as a Leader with GrowBIG Master Coach Bradley Humbles

Real Relationships Real Revenue - Audio Edition

Play Episode Listen Later Feb 27, 2024 46:50


Get a copy of your GrowBIG Playbook today!    In this episode of Real Relationships Real Revenue, I sat down with one of our coaches, Bradley Humbles. He's joining me today to talk about the idea of creating curiosity with potential clients and how we can use it to reach our goals. This is a powerful concept that just doesn't get enough attention.  He's also exploring the leadership role in sales and how we can get more buy-in from our teams and give actionable steps that lead to more wins.    Topics We Cover in This Episode:    How to actually create curiosity with your potential clients  The first step in the curiosity creation process Tips to use Give to Gets to generate curiosity  Building trust and curiosity with uncertainty  The power of not knowing it all  What cliffhangers are and why they work  How leaders can effectively get buy-in from their team How to create actionable steps for your team with things in their control Switching to the leader mindset How Bradley helps leaders in the GrowBIG Training    I hope you enjoyed hearing from Bradley. He's so passionate about helping leaders achieve big things and I was so happy to have him on the show to share the things he's passionate about with you.    If you want to get in touch with Bradley, you can email him at bradley.humbles@bunnellideagroup.com. He loves hearing from you all so don't hesitate to reach out!  Resources Mentioned: Get in touch with Bradley at bradley.humbles@bunnellideagroup.com Get a copy of your GrowBIG Playbook today

Real Relationships Real Revenue - Video Edition
Tips to Create Curiosity and Inspire Growth Teams as a Leader with GrowBIG Master Coach Bradley Humbles

Real Relationships Real Revenue - Video Edition

Play Episode Listen Later Feb 27, 2024 46:50


Get a copy of your GrowBIG Playbook today!    In this episode of Real Relationships Real Revenue, I sat down with one of our coaches, Bradley Humbles. He's joining me today to talk about the idea of creating curiosity with potential clients and how we can use it to reach our goals. This is a powerful concept that just doesn't get enough attention.  He's also exploring the leadership role in sales and how we can get more buy-in from our teams and give actionable steps that lead to more wins.    Topics We Cover in This Episode:    How to actually create curiosity with your potential clients  The first step in the curiosity creation process Tips to use Give to Gets to generate curiosity  Building trust and curiosity with uncertainty  The power of not knowing it all  What cliffhangers are and why they work  How leaders can effectively get buy-in from their team How to create actionable steps for your team with things in their control Switching to the leader mindset How Bradley helps leaders in the GrowBIG Training    I hope you enjoyed hearing from Bradley. He's so passionate about helping leaders achieve big things and I was so happy to have him on the show to share the things he's passionate about with you.    If you want to get in touch with Bradley, you can email him at bradley.humbles@bunnellideagroup.com. He loves hearing from you all so don't hesitate to reach out!  Resources Mentioned: Get in touch with Bradley at bradley.humbles@bunnellideagroup.com Get a copy of your GrowBIG Playbook today  

Growthmates
Why PLG Doesn't Fit All: Experimentation vs Foundation | Emily Wang (CEO at Bento, ex-Intercom)

Growthmates

Play Episode Listen Later Feb 25, 2024 50:21


Welcome to Growthmates — the place to connect with inspiring leaders to help you grow yourself and your product. Here you can learn how companies like Dropbox, Adobe, Amplitude, Canva, and many more are building excellent products and growth culture. Subscribe to get all episodes right to your inbox on katesyuma.substack.com.Listen now and subscribe on your favorite platforms — Apple, Spotify, or watch on YouTube (new!).Exciting announcement! If you're keen on Mastering Product Growth and User onboarding, join the upcoming course in April. You will get personal guidance to create a stellar onboarding experience and frameworks to turn it into live. Get a 10% discount before 15 March.Learn more and get early access → https://maven.com/growth-course/self-serve-onboardingThis time we talked to Emily Wang, CEO of Bento, previously Product Manager on Growth Team at Intercom.  Emily shared her authentic story of becoming a founder, the role of leadership, creating a company culture, and building a strong team. Our conversation went beyond that, and we also discussed: * What's The Right Time to Introduce Experimentation* Why Killing Features is necessary to grow and evolve your product * Why the PLG model sometimes is not the right fit, and what we all should be aware of in the current market landscape If you find our show valuable, please share it with your colleagues and friends, and leave us a good review.Follow Growthmates updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/podcast* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Emily Wang, CEO of Bento:* LinkedIn: https://www.linkedin.com/in/emilyyidanwang/ * Website: https://www.trybento.co/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: https://katesyuma.substack.com* X (Twitter): https://twitter.com/kate_syumaWhere to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/What we've covered in this episode:00:00 Emily's Mission to Start Bento03:46 Emily's Personal Mental Model Shift05:00 The Importance of Building a Company10:00 Understanding Different Parts of a Company12:14 The Right Time to Introduce Experimentation15:00 The Role of Leadership in Company Building16:44 Killing Features and Simplifying the Product17:12 Balancing Product and Design Team Priorities20:00 Creating a Company Culture22:32 Product-Led Growth and Finding the Right Fit25:00 Building a Strong Team30:00 Effective Communication within a Company34:47 Shifts in the Macro Environment and Impact on Product Growth40:00 Balancing Short-Term and Long-Term Goals47:33 Onboarding vs Everboarding45:00 Conclusion51:03 Where to Connect with EmilyResources referenced:* Get a 10% discount for the Maven course on Onboarding and Activation before 15th March: https://maven.com/growth-course/self-serve-onboarding* Behind the Cloud, Mark Benioff: https://www.amazon.com/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/* Leadership and Self-Deception, The Arbinger Institute: https://www.amazon.com/Leadership-Self-Deception-Getting-Out-Box/If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.com.Subscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

Charter Cities Podcast
Kartik Akileswaran and Jonathan Mazumdar on Growth Teams and Structural Transformation

Charter Cities Podcast

Play Episode Listen Later Feb 14, 2024 45:27


Many countries need radical structural transformation, specifically in more developing nations, and Growth Teams and made it part of their mission to empower developing countries to create jobs and grow their economies. Today, we are in conversation with the cofounders of Growth Teams, Kartik Akileswaran and Jonathan Mazumdar. The pair are here to discuss how their business is playing its part in creating economic stability in countries around the world. Our conversation begins with a breakdown of Growth Teams, how the company works, and why Kartik and Jonathan chose to build it. After taking a look at our guests' professional backgrounds, we dive into the definition of structural transformation, assess its importance, discover why it's so difficult to facilitate and brainstorm ways for governments to stand true to their promises of transformation. We also learn how Growth Teams gets involved in government outreaches, how it's doing things differently to achieve better results, the countries it is working with, and everything the business has planned moving forward. Key Points From This Episode:What Growth Teams is all about and how Kartik and Jonathan came to found itKartik and Jonathan's professional backgroundsThe importance of structural growth and economic developmentWhy the aforementioned issues are neglected by governments and policymakersDefining structural transformationThe factors that make structural transformation difficult to facilitateOur guests' advice for how governments can uphold their transformation reformsHow labor mobility fits inWhy government outreach programs have low skills retention, and how Growth Teams is fixing thisA look at Growth Team's involvement in government outreaches and how it evolves during the processThe countries that Growth Teams is working with and the company's plans for the futureLinks Mentioned in Today's Episode:Kartik Akileswaran on LinkedInJonathan Mazumdar on LinkedIn Growth Teams‘Governance and Development'The perspective of growth-enhancing governance'‘Which World Bank Reports Are Widely Read?'Pockets of EffectivenessCharter Cities InstituteCharter Cities Institute on FacebookCharter Cities Institute on Xl

It Shipped That Way
Building and Funding Growth Teams, with Panobi CEO Merci Grace

It Shipped That Way

Play Episode Listen Later Feb 7, 2024 56:16


Merci Grace, CEO and co-founder of Panobi, and former partner at Lightspeed Ventures and first Head of Growth at Slack, shares lessons about growth as a discipline, pitfalls of fundraising and her “Marauder's Map” to raising capital, best practices for starting and scaling growth teams, and her vision for making metrics and growth tooling far better. Panobi Have feedback for the show? Send us an email or reach out on Twitter. It Shipped That Way is brought to you by Steamclock Software.

Lightspeed
How Colosseum Will Accelerate Solana's App Ecosystem | Matty Taylor

Lightspeed

Play Episode Listen Later Feb 5, 2024 31:41


Matty Taylor joins us to discuss how Colosseum, the Y-Combinator of Crypto, will find, fund and accelerate Solana's next killer app. In this episode, we discuss why Matty is launching Colosseum, tactical tips for founders, why Solana is the best ecosystem to build applications, how to participate in Colosseum and Matty's #1 advice for discovering a startup idea. - - (00:00) Introduction (01:07) Leading Solana Lab's Growth Team and Hackathons (7:08) Why Are People Hyped for Colosseum? (12:50) The Winning Formula: Team, Product, Market (16:24) What Do Founders Often Get Wrong? (18:31) Tactical Tips for Founders (22:13) Jupiter's Inspiration for Solana's Devs (24:48) Why Colosseum is a “Remote” Program (26:34) Why Stay in Solana? (28:24) Hackathon Dates: Starts March 4th! (29:30) Matty's #1 Piece of Advice - - Join us at DAS (Digital Asset Summit) in London this March! DAS is the #1 institutional conference in crypto, hosted by Blockworks. Use the link below to learn more, and use LIGHTSPEED10 to get 10% off your ticket! Sign up now because the price goes up every month. See you there! Learn more + get your ticket here: https://blockworks.co/event/digital-asset-summit-2024-london/home - - Follow Matty: https://twitter.com/mattytay Follow Mert: https://twitter.com/0xMert_ Follow Garrett: https://twitter.com/GarrettHarper_ Follow Lightspeed: https://twitter.com/Lightspeedpodhq Subscribe on YouTube: https://bit.ly/43o3Syk Subscribe on Apple: https://apple.co/3OhiXgV Subscribe on Spotify: https://spoti.fi/3OkF7PD Get top market insights and the latest in crypto news. Subscribe to Blockworks Daily Newsletter: https://blockworks.co/newsletter/ - - Resources Colosseum https://twitter.com/ColosseumOrg https://www.colosseum.org/ - - Disclaimers: Lightspeed was kickstarted by a grant from the Solana Foundation. Nothing said on Lightspeed is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Mert, Garrett and our guests may hold positions in the companies, funds, or projects discussed.

Simplifying Entrepreneurship
Aligning for Growth: Team Realignment

Simplifying Entrepreneurship

Play Episode Listen Later Jan 23, 2024 6:56 Transcription Available


In this compelling episode, Pete Mohr addresses a critical yet often overlooked aspect of business growth: the challenging but necessary process of realigning your team. With his extensive experience and insightful perspective, Pete delves into the sensitive topic of parting ways with key team members who no longer fit the evolving needs of your business. This episode is not just about making tough decisions; it's a deep dive into understanding the importance of alignment in your team as your business grows and adapts.Here are a few things Pete covers:Recognizing Misalignment: Understanding when a key team member no longer aligns with the business's direction and the need for change.The Importance of Honest Communication: Emphasizing the use of respectful conversations and "I" statements to address diverging paths between the company and team members.Offering Support During Transition: Highlighting the significance of providing support, like references or networking opportunities, to the departing member.Smooth Transition Planning: The necessity of planning a transition period for both the individual and the team, ensuring minimal disruption.Team Realignment: Addressing the remaining team with honesty and positivity, focusing on the future and building trust.Emotional Complexity of Decision-Making: Acknowledging the mix of emotions involved in letting go of team members and the relief in restoring alignment.Leadership in Challenging Times: Emphasizing the role of a leader in navigating complex situations with grace and focusing on growth and maturity.Building a Legacy: Reinforcing the concept that every challenge faced with courage is an opportunity for growth and legacy building.It's time to take action:Embrace change and realign your teams for future success. Leadership is not just about running a business; it's about building a lasting legacy. Listeners are encouraged to download the Candidate Evaluation Form at https://simplifyingentrepreneurship.com/candidate/ for further insights into team alignment.Are you looking to make some changes in your business and your life in 2024? Head over to speaktopete.com and book a chat with me to see if we're the right fit!Support the showTo Book a no charge Freedom Call with Pete, to see if you're a good fit for his business coaching head over to http://speaktopete.com to find a time that works for you! To connect with Pete: Website: https://simplifyingentrepreneurship.com/Instagram at https://www.instagram.com/petemohr_coach/LinkedIn at https://www.linkedin.com/in/petermohr/Email: pete@simplifingentrepreneurship.com

Growthmates
How Canva creates a magical PLG culture that drives value | Iain Dowling (Growth Design Lead at Canva)

Growthmates

Play Episode Listen Later Jan 21, 2024 47:18


We're happy to welcome you on the Season 2 of the Growthmates podcast where we will dive into insightful conversations with leaders from Amplitude, Canva, Intercom, Coda, HubSpot, and more to come. If you enjoy our show — subscribe to get all episodes right to your inbox on katesyuma.substack.com. Listen now on Apple, Spotify, or watch on YouTube (new!).In this episode, Iain Dowling, Growth Design Leader at Canva, shares insights into his career path and the culture at Canva. He discusses the growth of Canva and the significant changes he has witnessed during his 6 years at the company. Iain also explains the transition from individual contributor to manager and the importance of coaching at Canva. He highlights the 4 pillars of Canva's growth and development framework and the training provided to coaches. Iain discusses the influence of designers on Canva's culture and the role of the “Vibe Team” in creating a positive work environment. He also shares insights into hiring for growth teams and the importance of effective one-on-one meetings. In this conversation, Iain discusses the importance of effective communication and provides valuable insights on building strong relationships, active listening, non-verbal communication, and overcoming communication challenges.Some Takeaways:* Canva has experienced significant growth over the years, but has maintained its core values and culture.* Coaching is an integral part of Canva's leadership approach, focusing on the growth and development of team members.* Canva's growth team is organized around key metrics, such as monthly active users (MAU) and annualized recurring revenue (ARR).* The “Vibe Team” at Canva plays a crucial role in creating and maintaining a positive and engaging work culture.* Hiring for growth teams requires individuals with a data mindset, an interest in user flows, and a focus on impact and iteration. Effective communication is crucial for personal and professional success.* Building strong relationships requires open and honest communication.* Active listening and empathy are essential skills for effective communication.* Non-verbal communication plays a significant role in conveying messages.* Overcoming communication challenges requires patience, understanding, and adaptability.Follow Growthmates podcast updates on:* Substack Newsletter (for instant inbox delivery): https://katesyuma.substack.com/* LinkedIn: https://www.linkedin.com/company/growthmates-podcast/* Instagram: https://www.instagram.com/growthmates_/Where to find Iain Dowling, Growth Design Lead at Canva:* LinkedIn: https://www.linkedin.com/in/idowling/Where to find Kate Syuma, Growth Advisor (ex-Miro):* LinkedIn: https://www.linkedin.com/in/ekaterina-syuma/* Newsletter: https://katesyuma.substack.com/* X (Twitter): https://twitter.com/kate_syumaWhere to find Oscar Torres, Product Designer at Miro:* LinkedIn: https://www.linkedin.com/in/oscartorrestryme/* Website: https://www.oscartorres.me/* Instagram: https://www.instagram.com/oscar_towers_/What we've covered in this episode:00:00 Introduction and Background01:20 Becoming a Growth Design Leader at Canva02:26 The Growth of Canva04:41 Transitioning from Individual Contributor to Manager06:21 The Role of Coaching at Canva08:30 The Four Pillars of Canva's Growth and Development Framework09:25 Training for Coaches at Canva10:41 The Influence of Designers on Canva's Culture15:59 The Growth of Canva18:36 Establishing the Growth Team at Canva21:55 Organizational Structure of the Growth Team25:16 The North Star Metrics for the Growth Team28:10 Introducing Magic Studio and AI at Canva35:19 The Role of the Vibe Team in Creating Canva's Culture38:53 Factors for High-Performing Growth Teams42:56 Recognizing Growth Talent and Hiring for Growth Teams47:51 Effective One-on-One Meetings and Team Bonding51:36 Favorite Book on Team Culture54:12 Closing Remarks and Contact Information02:30 The Importance of Effective Communication10:00 Building Strong Relationships20:00 Active Listening and Empathy30:00 Non-Verbal Communication40:00 Overcoming Communication Challenges50:00 ConclusionResources referenced:* Simon Sinek, “Leaders Eat Last”: https://simonsinek.com/books/leaders-eat-last/ * Sam Harris's “Waking Up” app: https://www.wakingup.com/* "Growth and Development 12 Skills" framework — coming soon in a follow-up article! If you enjoyed this episode, don't forget to share it with your colleagues and like-minded friends. For sponsorship and other inquiries reach out to ekaterinasyuma@gmail.comSubscribe to get more episodes right in your inbox: katesyuma.substack.comThanks for reading Kate's Syuma Newsletter & Growthmates! Subscribe for free to receive new posts and support my work. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit katesyuma.substack.com

The Nonlinear Library
EA - Economic Growth - Donation suggestions and ideas by DavidNash

The Nonlinear Library

Play Episode Listen Later Jan 8, 2024 13:22


Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: Economic Growth - Donation suggestions and ideas, published by DavidNash on January 8, 2024 on The Effective Altruism Forum. There was a recent post about economic growth & effective altruism by Karthik Tadepalli. He pointed out that a lot of people agree that economic growth is important, but it hasn't really led to many suggestions for specific interventions. I thought it would be good to get the ball rolling[1] by asking a few people what they think are good donation opportunities in this area, or if not, do they think this area is neglected when you have governments, development banks, investors etc all focused on growth. I'm hoping there will be more in depth research into this in 2024 to see whether there are opportunities for smaller/medium funders, and how competitive it is with the best global health interventions. I have fleshed out a few of the shorter responses with more details on what the suggested organisation does. Shruti Rajagopalan (Mercatus Center): XKDR Forum - Founded by Ajay Shah and Susan Thomas, it aims to advance India's growth journey through economic research, data analysis, and policy engagement, with a focus on core areas like macroeconomics, finance, and judiciary. Susan Thomas has a track record of running a fantastic research group at Indira Gandhi Institute of Development Research and Ajay Shah brings years of experience from fostering research groups at NIPFP and time as consultant to the Finance Ministry, Government of India. Both are excellent economists; their strengths include thinking about big questions from first principles, as well as a strong commitment to economic growth and freedom. They are also very good incubators of talent, and have some excellent young researchers working with them - e.g. Former Emergent Ventures winners Prosperiti -A non-profit organization dedicated to economic growth, greater economic freedom and job opportunities for Indians. It is the only all-female founded research think tank in India with cofounders Bhuvana Anand and Baishali Boman at the helm. Their key focus is on labor regulation, especially gendered regulation. They also work on state and local level regulation impacting businesses, pointing out restrictive labor regulations to state and local government partners. Their core strategy is to offer actionable research on state regulations, assist state governments with the detailed correction of laws and regulations, and also channels the findings to the Union government. Former Emergent Ventures winners Artha Global - Policy consulting organization that assists developing world governments in designing, implementing, and institutionalizing growth and prosperity-focused policy frameworks. Originally the IDFC Institute, Artha was re-founded under CEO Reuben Abraham after institutional changes to continue the team's work under a new banner. Artha places a strong emphasis on strengthening state capacity as a critical factor in translating intentions into real impact and unlocking India's growth potential. Instead of just focusing on technical inputs, Artha also focuses on coordinated policy implementation. Reuben Abraham's extensive global network identifies talented potential collaborators across government and private institutions. His and Artha's strength lies in bringing together disparate actors and backing them to find shared solutions. Former Emergent Ventures winners Growth Teams - Founded by Karthik Akhileshwaran and Jonathan Mazumdar, Growth Teams believes sustaining higher broad-based growth and job creation is imperative for alleviating Indian poverty. They are also advised by growth theorists and empiricists like Lant Pritchett. With federal reforms largely exhausted since the 1990s, the onus is now on states to pursue vital labor, land, capital, industrial, and environmental reform...

Retain: The Customer Retention Podcast
Marketing Trends that Defined 2023: The Year of AI, Personalization and Loyalty Programs

Retain: The Customer Retention Podcast

Play Episode Listen Later Dec 28, 2023 35:36


For the final Retain episode of 2023, to wrap up the year, Lauren DeSouza is looking back over the previous 12 months to identify the biggest marketing trends of 2023. Joining her to do so is Ahmed Khairy, the CEO of Gameball. Together, the duo delve into the impact of AI on marketing strategies, how companies have moved further towards personalized shopping experiences, why user-generated content (UGC) has taken off this year, and much more.

Always Be Testing
#19 The Evolution of Growth and Growth Teams, Patrick Moran, Head of Growth Marketing Robinhood, Reforge EIR, former Netflix, Spotify, Houzz

Always Be Testing

Play Episode Listen Later Dec 5, 2023 41:12


Guiding you through the world of growth, performance marketing, and partner marketing.We sit down with growth and marketing leaders to share tests and lessons learned in business and life.Host: Tye DeGrangeGuest: Patrick MoranHype man & Announcer: John Potito

De Cabeça: Marketing Digital | Empreendedorismo | Vendas Online
Repost SinceroCast Ep37 - O mercado de Growth com a lenda Raphael Lassance

De Cabeça: Marketing Digital | Empreendedorismo | Vendas Online

Play Episode Listen Later Oct 26, 2023 51:46


*****Acompanhe o SinceroCast no feed do De Cabeça para aprender ainda mais sobre marketing digital*****   O mercado de growth, também conhecido como growth hacking, é um ambiente altamente desafiador e crucial para o sucesso das empresas na era digital. O desafio consiste em explorar novas táticas, técnicas de análise de dados e abordagens criativas para impulsionar o crescimento do negócio. Para isso, é fundamental entender que o mercado de growth exige um alto nível de adaptabilidade e experimentação, já que o que funciona hoje pode não ser tão eficaz amanhã devido às mudanças nas preferências do consumidor, algoritmos de redes sociais e outras variáveis. Neste episódio, Raphael Lassance, CEO da ⁠Growth Team⁠, a primeira agência de growth hacking do Brasil, destaca a importância do mercado de growth nas estratégias junto aos clientes e mostra como as empresas podem transformar suas operações e estabelecer uma cultura de experimentação e aprendizado contínuo, criando uma base sólida para o sucesso a longo prazo no dinâmico mundo dos negócios digitais. Tópicos ●      O que é Growth ●     Como a Growth Team faz Growth ●     Qual estratégia a Growth Team utiliza para convencer as empresas a investir em Growth ●      Como a Growth Team determina o sucesso de um projeto ●      Quais os erros e acertos no mercado de Growth ●      Como é estruturada uma equipe de Growth Marketing

OPERATORS
E027: Building Houses, Price Sensitivity, Amazing Tech, Growth Teams, Strategic Planning & More

OPERATORS

Play Episode Listen Later Oct 25, 2023 57:40


[00:06:00] House building [00:08:52] Price insensitive Canadians eagerly buy everything; friends seek bargains. [00:10:05] Consumerism's paradox: price insensitivity and the deal. Relative happiness and wealth perception amidst inflation concerns. [00:14:32] "Company values customers, rejects external funding - impressive." [00:18:36] Brilliant move: from high street to high-end luxury. [00:21:01] Planning 2024, expanding globally, growing cautiously. [00:25:34] In down markets, control inputs, not outputs. Pay attention to leading indicators. [00:27:11] Profitability concern due to skewed perspective and empathy. [00:32:43] Profit model projects future, helps decision-making. [00:34:03] Stress testing business for various scenarios. [00:39:27] Patience is vital for entrepreneurs' success. [00:43:04] Long-term view, value perception, successful partnership. [00:46:12] Unpredictable future, long-term loyalty with people. [00:49:12] Executive team aligns goals, monitors progress. [00:50:57] Strong product development and growth strategy. [00:55:49] Chief growth officer quarterbacks company's growth. Operators Exclusive Slack: https://join.slack.com/t/9operators/s... Operators Job Board: https://operators.niceboard.co In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Visit Our Website: https://www.9operators.com/ Follow us on Twitter: Sean (Host) / seanecom Jason (Host) / jasonpanzer Matt (Host) / mbertulli Mike (Host) / mikebeckhamsm Finn (Producer) / finn_radford Northbeam (Partner) / northbeam Fulfil.io (Partner) / fulfilio Sendlane (Partner) / sendlane We Rise Together. --- Send in a voice message: https://podcasters.spotify.com/pod/show/9operators/message

Finding Market Fit: Marketing Leaders in Tech
Building growth teams across Marketing and Product | Adam Fishman (Imperfect Foods, Patreon, Lyft)

Finding Market Fit: Marketing Leaders in Tech

Play Episode Listen Later Sep 26, 2023 58:06


Adam is a Growth and Product advisor, the author of the FishmanAF Newsletter and creator of the Startup Dad podcast. He's also  an executive in residence at Reforge where he leads the Growth Series and co-created the Growth Leadership program. He has been an executive at ResortPass, Imperfect Foods, Patreon and Lyft.  --- We talk about: The components of a product strategy  Marketing and Product partnerships within the product strategy structure  A framework for building cross functional growth teams Key starting points and prioritization Leadership and C-team alignment   --- Where to find Adam: Linkedin: https://www.linkedin.com/in/adamjfishman The FishmanAF Newsletter: https://www.fishmanafnewsletter.com/ Reforge: https://www.reforge.com/experts/adam-fishman Startup Dad Podcast: https://www.startupdadpod.com/ We reference: The Growth Leadership Program: https://www.reforge.com/courses/growth-leadership The Growth Series: https://www.reforge.com/courses/growth-series Centralize or Decentralize: https://www.fishmanafnewsletter.com/p/growth-teams-centralize-or-decentralize Building a Growth Strategy: https://www.fishmanafnewsletter.com/p/how-to-build-a-growth-strategy Where to find Patrick: Patrick's Linkedin Profile --- (03:17) The four components of a product strategy  (08:15)  How marketing fits within the product motions and product organizes across these components (14:14)  Where things usually go wrong between marketing and product teams and ensuring alignment (19:35) Starting with metrics alignment and incentivizing the financial objectives of the company (26:15) Centralized and decentralized growth teams  (30:22) The make up a growth squad  (31:37) Growth squads within a GM structure  (34:50) Expanding product market fit, the marketing motions against it, and cross-selling and monetization  (37:30) Internationalization and expanding markets  (39:13) The four components of building a growth team and not copying structures of other organizations   (44:38) Starting small with one team focused on a key area in the growth model  (46:44) The most common starting points, activation and  monetization   (48:15) Prioritizing team profiles and going in on centralized v decentralized areas (53:33) Aligning with the executive team  (56:08) Where to find Adam!  

The Mind Your Business Podcast
Episode 637: Creative Marketing That Converts From Our Latest 7-Figure Launch (And How To Teach Your Team To Think Outside The Box)

The Mind Your Business Podcast

Play Episode Listen Later Sep 25, 2023 93:03


In last week's episode, I shared 7 high-converting strategies that we put into place during our last launch, which I believe will give any entrepreneur higher performance and better results in their product launches. We're continuing this discussion in today's special “Jepepisode”, as Jen takes over and reveals the creativity that she infused into this launch. There is so much phenomenal stuff that she did and talks about today, so you do not want to miss this one!  If this episode inspired you in some way, take a screenshot of you listening on your device and post it to your Instagram Stories, and tag us, @jameswedmore and @jeunejenni!  In this episode you'll hear: Jen's role as she saw it in the launch and the lens through which she approached things  Why it was so important for her to have the Growth Team focus on showcasing who I am as a person in the messaging and the marketing we used  The way she carried an overall theme for the launch through from start to finish  Jen's “4 C's” of creativity that she used as a model for the marketing during the launch What was done with the “average” ideas we had and how the team as a whole contributed into making them great  Why it's the small changes that really bring exponential results  Something that happened that demonstrated to me that there really are no “bad” ideas How paying attention to the marketing you see each day can help you too in your next product launch  The piece of content that Jen was involved in creating that was her personal favorite The way that imposter syndrome impacts and holds so many entrepreneurs back For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/637 

Path For Growth with Alex Judd
Ownership Mentality with the Path for Growth Team

Path For Growth with Alex Judd

Play Episode Listen Later Sep 19, 2023 23:55


Ownership mentality isn't just important for leaders; it's a vital part of building a healthy company culture. In this episode, we share a conversation from one of our team meetings about what ownership mentality means, why it's so important, and what gets in the way of developing it. The team also shares some practical applications of what taking ownership can look like in each of their roles.  Today we're sharing a Path for Growth team session on ownership mentality (0:50) What does ownership mentality mean to you? (2:14) To delegate well, you need to give authority and responsibility (3:20) Ownership mentality is especially vital for fast-growing teams (6:35) What blocks us from taking ownership? (8:53) One practical way you can start exercising ownership mentality (14:12) Don't shy away from self-control (19:33) Resources: Path for Growth Membership Path for Growth One-on-One Coaching Sign up for the Worth It Wednesday Email Learn more about the 2023 Path for Growth Experience – Leading Leaders Download the Free Reading Guide Try Out the Path for Growth Executive Membership Join Path for Growth on Instagram for more content.

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Growth: Biggest Growth Lessons from Instacart and Opendoor, Why 70% of Growth Experiments Should Fail and How to Fail Fast, How to Hire a Growth Team; Secrets and Tips & Why Operator Investors WIll be the Best Investors in 10 Years with Sri Batchu @

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Jul 26, 2023 57:59


Sri Batchu currently leads Growth at Ramp. He previously led Growth Strategy and Operations at Instacart where he also helped grow their Ads business. Prior to that, he was one of the first 50 employees at Opendoor where he built, scaled, and managed a variety of business teams including Analytics, Sales, and Pricing.  During his time, the company grew from $100M to $5B+ revenue and to 1500+ people.  He started his career in management consulting at McKinsey and also held various investing roles including in private equity at Bain Capital.  In Today's Episode with Sri Batchu We Discuss: 1. From Harvard to Private Equity to Leading the Best Growth Teams: How did Sri make his way into the world of growth with Instacart and Opendoor? What are 1-2 of his biggest takeaways from his time at Instacart? How did it change his approach and mindset towards growth? How did Zilllow burn themselves by buying homes? What did that teach Sri about hitting metrics and goal setting in growth teams? 2. Growth Teams Should Fail and Fail Fast: What is the right ratio of success to failure within growth teams? What are specific ways that growth teams can increase the speed with which they fail? How are the best post-mortems run? Who joins them? Who leads the agenda? What are Sri's biggest lessons on how to set the right goals? Where do so many growth teams go wrong with the North Star that they set for themselves? 3. Building the Bench: Hiring a Growth Team: When is the right time to make your first growth hires? What profile should your first growth hires be? How should one structure the interview process when hiring growth teams? What is the first question Sri asks all new hires? Why does Sri believe you have to hire slowly? Should candidates do case studies as part of the process, if so, on a new company or on the company they are interviewing for? 4. When Operators Become Investors: Why does Sri believe the best investors of the next 10 years will be operators? Why does Sri believe that operators can do due diligence to a higher level than traditional VCs? Why does Sri believe that investors should not take cold emails? Why does Sri believe that it is not wrong for an investor to hire from their portfolio companies? What does Sri believe the future of venture holds over the next 10 years?

Globally Speaking Radio
Localization lead on Google's International Growth Team

Globally Speaking Radio

Play Episode Listen Later Jul 20, 2023


When it launched 25 years ago, coffee brand Tim Hortons did better than competitors in Quebec because it localized most of its content to make it more relevant to the market. On its coffee cups, the brand used to display the Toronto cityscape in anglophone Canada, which was replaced with Montreal for its Quebec launch. Similarly, a client in the US would like to see large streets in his advertising videos. A Parisian, on the other hand, would be more impacted by a landscape with narrow streets. In this latest episode of the Globally Speaking Podcast, Marine Esquenet is joined by Richard Cronin, Localization lead at Google, to discuss how a brand as famous and offering as many diverse services as Google can help its clients make the right decisions and navigate through the complexities of growing internationally. Also find out what Richard has to say about the impact of the transition to AI on Google, on the industry in general, and on the new media Google has to work with.

The Business Brew
Derek Pilecki - A Financials Specialist

The Business Brew

Play Episode Listen Later Jul 6, 2023 75:22


Derek Pilecki stops by The Business Brew to discuss Financials.  Derek is a Financials specialist with a track record that speaks for itself.  See https://gatorcapital.com/ for more information.  Derek currently manages a long/short financials strategy, long-only financials strategy, and various other individual portfolios. He has managed a private fund for 11 years. He also launched one mutual fund and took over management of another mutual fund. From 2002 through 2008, Derek was a member of the Goldman Sachs Asset Management (GSAM) Growth Equity Team (Co-Chair of the Investment Committee for the Growth Team and a Portfolio Manager). Prior to GSAM, Derek was an Analyst at Clover Capital Management in Rochester, NY and Burridge Growth Partners in Chicago, IL. He covered the Financials sector at both firms. Before entering graduate school, Derek worked at Fannie Mae providing interest rate risk analysis for the company's mortgage investment portfolio. Derek holds an MBA with honors in Finance and Accounting from the University of Chicago and a BA in Economics from Duke University. He is also a CFA® charterholder. Sponsor Info: ⁠⁠Daloopa ⁠⁠is founded by a former hedge fund analyst to bring simplicity into the investment process. ⁠⁠Daloopa ⁠⁠offers an AI driven single source for all company reported data, and allows for investment teams to ake the most informed decisions in the shortest amount of time. ⁠⁠Daloopa ⁠⁠scales the velocity of an investment team's idea gen. Analysts spend less time locating and manually inputting meaningful disclosures into Excel and more time synthesizing in the minutes after the print. ⁠⁠Daloopa ⁠⁠captures data from all company reported sources, including from footnotes, MD&As, and investor presentations. Our data sheets include GAAP to non-GAAP adjustments, guidance, and all company specific KPIs. Each datapoint is auditable to the source for easy verification and accuracy. ⁠⁠Daloopa's ⁠⁠Excel plugin can also update your existing models for the latest quarter in just a single click. Bulge-bracket banks and major multi-managers are trusting Daloopa for use in initiating coverage, building and maintaining industry dashboards, and keeping their models up to date. Visit ⁠⁠⁠Daloopa.com/BusinessBrew⁠⁠⁠ to create a free account and learn more about how ⁠⁠Daloopa ⁠⁠can help increase your team's speed to differentiated insight.   Detailed Show Notes: 3:38 – Derek's background 6:54: - How Derek defines Financials 7:12 – Thoughts about Silicon Valley Bank 13:08 – Was it rational for regulators to ignore mark to market losses? 21:03 – What is going on with office and how big of a deal is this going to be? 25:08 – Is there an opportunity in regional banks? 29:45 – Mortgage REIT preferreds 33:15 – How much of a Financials analyst's job is focusing on the consumer and macro? 36:35 – A discussion about First Republic's failure 41:45 – Thinking about constructing a long/short portfolio within a sector 44:45 – Why Genworth, why now? 50:55 – Puerto Rican banks and the potential for regional oligopolies 54:10 – How building a business can impact investment outcomes 57:30 – Why does Derek run a mutual fund today? 1:05:10 – How to think about Banking as a Service and have traditional banks given up too much contact with the customer? 1:09:35 – Outlook for alt managers

Partnering Leadership
268 Thursday Refresh with Whitney Johnson: How to Disrupt Yourself as a Leader and Build a High Growth Team by Mastering the S Curve of Growth | Partnering Leadership Global Thought Leader

Partnering Leadership

Play Episode Listen Later Jul 6, 2023 45:16


In today's episode of Partnering Leadership, Mahan speaks with Whitney Johnson. Whitney is the CEO of Disruption Advisors, a tech-enabled talent development company. She also co-founded Disruptive Innovation Fund with Clayton Christensen,  is the host of the Disrupt Yourself podcast, and is the author of the book Smart Growth: How To Grow Your People To Grow Your Company. Whitney Johnson talked about the S-curve of personal, leadership, and organizational growth. Whitney also discussed creating a corporate culture that encourages continuous learning and development and leaders pursuing new S-curves of growth. Highlights:-      Why disruption is about more than products and services-      The three phases of the S-curve of growth-      Whitney Johnson on the neuroscience behind the S-curve-      How leaders can encourage growth in their organizations-      How to use S-curve as a recruiting and retention tool-      Whitney Johnson on the CEO mindset needed for growth-      How to deal with underperforming team members-      The importance of shadow values and how to use them in guiding your growth Mentioned:-      Clayton Christensen, Harvard Business School professor, author, and co-founded Disruptive Innovation Fund-      Everette Rogers, originated the diffusion of innovations theory-      Juan Carlos Mendez-Garcia, co-author of Throw Your Life A Curve-      Patrick Pichette, former CFO of Google-      Sumeet Shetty, Development Manager at SAP-      Innovator's Dilemma by Clayton Christensen-      Disrupt Yourself by Whitney Johnson-      Dare, Deam, Do: Remarkable Things Happen When You Dare To Dream by Whitney Johnson-      Build an A-Team by Whitney Johnson-      The Burnout Epidemic by Jennifer Moss-      How Will You Measure Your Life by Clayton Christensen Connect with Whitney Johnson:Smart Growth Book WebsiteDisrupt Yourself PodcastWhitney Johnson WebsiteWhitney Johnson TwitterWhitney Johnson InstagramWhitney Johnson LinkedIn Connect with Mahan Tavakoli: Mahan Tavakoli Website Mahan Tavakoli on LinkedIn Partnering Leadership Website

Disruptive CEO Nation
Episode 191: Mark Firth, CEO of B2B Growth Team, UK and Colombia

Disruptive CEO Nation

Play Episode Listen Later Apr 5, 2023 27:39


B2B Growth Team is not an agency or coaching program. It is a B2B growth company with a unique hybrid model that provides education, advisory and coaching together with our own technology platform. The company is on a huge mission to help 5k B2B Consultants and Professional Services Businesses to stop chasing clients on social media. In this chat we touch on: -The need for CEOs to have an impenetrable personal brand that compliments the business. -That your marketing goal should be to lead people to feel safe, that your marketing provides subconscious tick marks that their need will be met. -Listening to the challenges you hear your customers talking about. -That we need to focus on sales behaviors and how to respond to the human buying mind more than avatars. -Why mini-events can be a strong catalyst for growth. -That for all business leaders progress takes place in the face of discomfort. Mark Firth is the CEO of B2B Growth Team. Mark Firth spent a large portion of his life working a corporate job in London, he worked for companies like IBM and Siemens but he was left feeling unfulfilled. He went in search of answers and an 11 year journey from the UK to Colombia for a decade, fell in love and started a family and then a business. He finally made it into Florida on an investment visa supported by his business. He runs B2B Growth Team which has helped hundreds of B2B consultants to land clients through a mix of organic and paid business strategies. Connect with Mark: LinkedIn: https://www.linkedin.com/in/markfirthonline/ Website: https://www.markfirthonline.com/ Connect with Allison: LinkedIn: https://www.linkedin.com/in/allisonsummerschicago/ Website: DisruptiveCEONation.com Twitter: @DisruptiveCEO    #CEO #startup #startupstory #founder #founderstory #business #businesspodcast #podcast #selfhelp #selfservice #socialselling, #leadgeneration, #salesnavigator, #virtualselling               Learn more about your ad choices. Visit megaphone.fm/adchoices

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch
20Growth: The Inside Story to Uber's Hypergrowth Scaling; What Worked, What Did Not? | Spending a $1BN Budget at Uber and Why China was the Wild West for Uber | Why You Do Not Need a Growth Team with Adam Grenier

The Twenty Minute VC: Venture Capital | Startup Funding | The Pitch

Play Episode Listen Later Mar 15, 2023 54:45


Adam Grenier is an OG of the growth world. His first role in growth, was none other than Uber where he was Head of Growth Marketing and Innovation building the global marketing growth infrastructure and team from the ground up. He then enjoyed successful spells at Lambda School and Masterclass as VP Growth and VP of Marketing, respectively. If that was not enough, Adam is also a prolific angel having made investments in Superhuman, Table22, and FitXR to name a few. In Today's Episode with Adam Grenier We Discuss: 1.) Entry into the World of Growth with Uber: How did Adam make his way into the world of growth with Uber and Ed Baker? What are the single biggest takeaways from his time at Uber, Lambda and Masterclass? What does Adam know now that he wishes he had known when he started in growth? 2.) Growth: What it is? Why You Do Not Need a Team for it? How does Adam define the term "growth" today? What is the role of "Head of Growth"? Why does Adam believe that you do not need a growth team? How can leaders infuse growth principles, mindsets and metrics into existing teams? WHat are the single biggest mistakes founders make when thinking about growth? 3.) Hiring Growth Mindsets: How to Ask the Right Question: What are the clearest signs to Adam that someone has a growth mindset? What are the right questions to ask to see how they think? How does Adam use tests and case studies to determine the growth mindset of a person? What did Uber teach Adam about the best practices to hire for growth? 4.) Uber: Scaling a Monster and Spending $1BN on Ads: What are some of Adam's biggest lessons from spending $1BN on advertising at Uber? Why at anytime were there 200 people paying for ads with their personal credit cards? Why does Adam believe China was "the wild-west"? How did all of their competitors in China have Uber data? How do growth mechanics, channels and disciplines compare between US vs China?