Learn all about Social Media, Paid Social & PPC, Video Content & Influencer Marketing directly from our team at The Social Shepherd.
From Shake Shane blowing up Caffe Nero to what actually matters on Social, and the realities of how different roles view success on Social.Our Co-Founders and Managing Partners take you through their experience and what they're seeing on Social Media right now.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd
What's really holding your Meta ads back right now? In this episode, our Head of Paid Media, Joey, breaks down the creative shifts, media-buying strategies, and audience-targeting fixes you need to turn declining ROAS into predictable revenue.LISTEN / SUBSCRIBESpotify: https://open.spotify.com/show/6OIXZ0TEnxULyyotXrMJti Subscribe on YouTube: / @thesocialshepherd CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: / the-social-shepherd Instagram: / thesocialshepherd TikTok: / thesocialshepherd #PaidMedia #Meta #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #SocialMediaGrowth #MetaAds #Ecommerce
What actually drives sales on TikTok Shop right now? In this episode, our Head of Social Commerce, Ginny, who's ex-TikTok Shop, breaks down the exact content formats, creator partnerships, and scaling strategies generating real revenue.Whether you're an DTC e-commerce brand trying to hit your next revenue milestone or a marketer looking for insider algorithm insights, this episode covers everything happening behind the scenes at TikTok.CHAPTERS00:00 - Intro: Why we've been gone so long & what's happened in Social14:22 - TikTok Shop: What are the top brands doing to grow?LISTEN / SUBSCRIBESubscribe on YouTube: https://www.youtube.com/channel/UC1SV2jepEpvQ4OqVRJcKVVw?sub_confirmation=1CONNECT WITH THE SOCIAL SHEPHERDWebsite: https://thesocialshepherd.com/LinkedIn: https://www.linkedin.com/company/the-social-shepherd/Instagram: https://www.instagram.com/thesocialshepherd/TikTok: https://www.tiktok.com/@thesocialshepherd#TikTokShop #Ecommerce #SocialMediaMarketing #TheSocialShepherd #DigitalMarketing #TikTokGrowth #InfluencerMarketing
A raw conversation to talk about how algorithms, platform best practices and data guide creativity, but how creatives should have creative freedom to come up with unique concepts that will stand out in crowded social platforms to drive originality.Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
As user-generated content and influencer marketing become the dominant force in the advertising industry, how can brands adapt without losing control of their message?WPP's This Year Next Year report signals a major shift, and in this podcast, we break it down with our take as social and creator experts. Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Zoe, sits with industry specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder, Jack, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CEO, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founder & CCO, Jack, sits with our team of specialists to talk about all things marketing
Meta's Crazy AI Shift: How Automation Will Change Marketing Forever Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead.
Join us for the first episode of This Week in Social, a new podcast series where the team at The Social Shepherd share the top social media industry updates you need to know ahead of the week.
In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms.
In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier.
In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry.
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