Marketing Matchmaker

Rewire Your Brain, Rebuild Your Business: Mindset Shifts That Scale - Episode 217If you've ever felt like you're hiding in the "Entrepreneur Witness Protection Program"—avoiding the spotlight, second-guessing your every post, or quietly hoping clients find you without really putting yourself out there—this episode is your wake-up call.I sat down with Jennifer Fitter, social psychologist and hypnotist, to dig into the real reason so many service-based entrepreneurs stay stuck: mindset blocks that were formed before you even knew what marketing was.

Why You're Still in the Weeds — And What CEOs Do DifferentlyStill doing everything in your business… but your revenue's not reflecting your effort?In this episode of Marketing Matchmaker, I'm breaking down the real reason you feel like you're stuck in the weeds: you're stuck in operator mode not CEO mode.If your days are packed with delivery, content creation, client calls, and answering every email yourself, it's time to ask:Are you running your business, or is it running you?We're unpacking the CEO vs. Operator mindset, why you're working so hard with so little payoff, and what to shift if you want to stop surviving and start scaling.You'll learn:✅ The difference between CEO and Operator mode and how to tell which one you're actually working from right now✅ Why your business feels so heavy (and what to systemize or delegate first) to create more time and traction✅ How to shift from being the doer to being the leader without hiring a huge team or burning everything down✨ Ready to lead your business like a CEO? DM me on IG @virtualmarketingexperts or apply for a free strategy session at yourmarketingmatchmaker.com--------Ready to grow your business, increase your revenue, and scale your impact? Visit YourMarketingMatchmaker.com to learn how we can work together to take your business to the next level. #MarketingMatchmakerPodcast #scaleyourbusiness #digitalmarketing #VirtualMarketingExperts #JenniferTamborski #podcast #idealclient #marketing #marketingstrategist #digitalmarketingagency #businessgrowth #growyourbusiness #leadgeneration #contentmarketing #marketingtips #socialmediamarketing #onlinemarketing #branding #businessmarketing

The Secret to Clients on Repeat - Episode 215 (w/ Nicky Billou)Tired of hustling for leads that never convert? Then listen up, because you don't need a big ad budget to make big money. In this no-fluff episode, I sit down with Nikki Ballou—best-selling author, business coach, and the king of getting clients without paid ads. We're diving into how solopreneurs and service pros can explode their visibility and income by showing up on podcasts—without sounding salesy or fake.You'll learn:✅ Why sales is actually service (and how that mindset flips everything)✅ The 11 lead gen strategies every business owner should know✅ How Nikki made nearly $500K from podcast guesting aloneYou don't need funnels. You don't need ads. You need a damn strategy. Hit play and let's shake up how you market your business.

Stuck, Stalled, and Overwhelmed? It's Time for a Mid-Year ResetSo… we're halfway through the year.How's that plan you made in January holding up?In this episode of Marketing Matchmaker, I'm pulling back the curtain on what really happens when your goals start slipping, your momentum stalls, and that New Year energy fizzles out. If 2025 isn't shaping up how you hoped—it's not too late to turn it around. But spoiler alert: that turnaround doesn't start with another freebie download or “new” content strategy.We're doing a mid-year reset, and I'm asking you the hard-but-necessary questions that most people avoid. Like:✅Are you actually where you want to be right now?✅ What's keeping you stuck—messaging, mindset, or (let's be real) messy systems?✅ Are you spinning in busy work instead of strategic action?If you've been feeling behind, this episode is the permission slip and the push you didn't know you needed. We'll walk through what to ditch, what to fix, and how to refocus so you can still make this your most profitable, peaceful, and purposeful year yet.You can also listen to the latest Marketing Matchmaker podcast

More Leads Won't Save Your Business (Here's What Will)Think you need more leads to hit consistent $10K months? Think again.In this episode of Marketing Matchmaker, I'm breaking down the BIG lie that keeps so many service-based entrepreneurs stuck in a cycle of feast and famine: the idea that “more leads” is the magic fix for a slow business.Spoiler alert: it's not a lead problem—it's a leaky bucket problem. And pouring more people into a broken system? That's just marketing burnout waiting to happen.If you've been tweaking your lead magnet for the 47th time, dancing on Reels with zero DMs, or wondering why no one's buying your “amazing” offer… this episode is your wake-up call. I'm unpacking why your leads aren't converting (and what to do about it), how to fix the 3 core systems your business actually needs to grow, and how to finally stop chasing leads and start attracting them.Perfect for coaches, consultants, creatives, and wellness practitioners who are done duct-taping their business together and ready to build a system that works. Let's make your marketing finally match your magic.In this episode, I cover:✅Why more leads ≠ more clients✅How to spot the “leaky bucket” in your business✅The 3 systems every service provider needs to fix before scalingYou can also listen to the latest Marketing Matchmaker podcast

Remote Teams, Real Accountability: Build Culture Without the OfficeYou don't need a full-time manager you need a system.Let's be real: most of us didn't start our business because we dreamed of managing people. But here we are juggling contractors, playing air traffic controller for our team, and wondering why the hell we're still the bottleneck.In this episode, I'm joined by Eden Lovejoy, creator of the Virtual GM Matrix and author of Activate Your Virtual GM, to talk about building a team that actually runs without you having to run it.If you're still hiring people just to “get stuff off your plate,” it's time to rethink the entire strategy. Eden shares the must-haves for building a culture-driven, accountability-powered, low-maintenance team—even if your people are spread across three time zones and work in their yoga pants (just like us).We're talking mission, vision, values (yes, really—and not the fluff kind), and how to delegate without feeling like you're abandoning ship. If you want a business that doesn't suck the life out of you, this one's for you.Listen in and learn how to stop managing and start leading.

The Real Reason You're Attracting Bad Clients (It's Not Your Marketing)I see so many brilliant, service-based business owners, coaches, consultants, creatives, and wellness practitioners, struggling to make consistent income, all because they're stuck in the cycle of undercharging.You think that charging less will get you more clients.You hope that being “affordable” will make it easier for people to say yes.But here's the truth: Charging less won't bring you better clients. It'll bring you worse ones.In this episode, I'm pulling back the curtain on what underpricing is really costing you—not just in revenue, but in energy, confidence, and credibility. We're talking about the unspoken signals your pricing sends, why high-quality clients are repelled by bargain rates, and how to begin shifting into premium pricing (even if your voice still shakes a little when you say your number out loud).If you've ever felt stuck between wanting to grow and fearing that no one will pay your worth—this episode is for you.It's time to stop shrinking and start charging like the expert you already are.What you'll learn in this episode:✅ Why “affordable” pricing is sabotaging your brand authority✅How to break the feast-or-famine cycle without working harder✅The type of clients undercharging attracts—and why they drain you✅ What to do if you don't feel ready to raise your ratesYou can also listen to the latest Marketing Matchmaker podcast

The Marketing Power of Winning (and Leveraging) AwardsThis week, I'm diving deep into a conversation that's going to shift the way you think about marketing, especially if you've ever said, “I'm not big enough yet” or “Who am I to be winning awards?”I sat down with Karen Hall, founder of Reputation by Design, a global agency that helps business owners—yes, even solopreneurs—intentionally craft and amplify their reputation. We talked about how your reputation is your marketing, why external validation like awards matter more than you think, and how to stop leaving your visibility up to chance.Karen shared some inspiring stories, including solopreneurs who went from hesitant and hidden to confident and celebrated. And we hit a biggie: visibility. If fear of being seen has been holding you back, this episode will give you a whole new way to think about stepping into the spotlight.You'll walk away with:✅Why awards are a strategic marketing tool (not just a vanity play)✅How to start designing your reputation—on purpose✅What stops women from applying for awards (and how to shift that mindset)✅The connection between visibility and growth✅And yes, how a bottle of wine relates to your brand. (You'll get it when you hear it.)

The Real Reason Your Funnel Flopped (It's Not What You Think)Let's talk about it—because I've been where you are. You followed the strategy. You built the funnel. You launched the freebie, the emails, the ads. You did everything the experts told you to do. And still? Crickets.Here's the truth no one's telling you:Your funnel didn't flop because the strategy was wrong... it flopped because the business behind it wasn't aligned with you.In this episode, I'm getting real about my own journey—how I built a multi-six-figure agency because I thought I should. I followed the playbook, scaled the team, sold the services… and ended up completely burned out. Not because it didn't work—but because I was never fully bought in. It wasn't the business I actually wanted to grow.And that disconnect? It showed up in my marketing.I was forcing funnels for offers I didn't love.Creating content that didn't feel like me.Trying to scale something I didn't even want to keep.Sound familiar?If your funnel isn't converting, your content feels like a chore, and your sales process feels off—this episode is your wake-up call. It's time to stop building from “should” and start creating from want.Inside, I'm sharing:✅ The real reason marketing strategies fail (even the good ones)✅ Why your energy matters more than your email sequence✅ The key to connecting your freebie to your paid offer (no dead ends!)✅ How I shut down my agency and built a business that finally feels like mine✅ How to align your funnel with the business you actually want to scaleIf you're tired of pushing a business model or marketing that doesn't fit, this one's for you.Because no funnel, no ad, no strategy will work if the foundation is built on someone else's dream.You can also listen to the latest Marketing Matchmaker podcast

You Can't Scale What You Don't Track: Business Finances Made SimpleLet's get real: you didn't start your business to become a full-time accountant. But here's the truth—if you're not looking at your numbers, tracking your expenses, or understanding your cash flow, you're not building a business… you're building a financial mess.In this episode of Marketing Matchmaker, I'm joined by small business finance expert Tanya Acumenko, and we're talking about something most business owners avoid like tax season—your numbers.Tanya breaks it all down without the boring financial jargon (hallelujah

Why Most Lead Magnets Suck (And How to Create One That Actually Converts)Let's be real for a second: most lead magnets are digital junk drawers.You download them with big hopes… and then they disappear into the black hole of your "Resources" folder, never to be seen (or used) again. And guess what? Your dream clients are doing the same thing with your freebie—if it's not built the right way.In this episode of Marketing Matchmaker, I'm breaking down the hard truth: a pretty PDF doesn't equal leads. If your freebie isn't attracting the right people—or worse, it's not converting them into buyers—then you, my friend, have a lead magnet problem.But don't stress. I've got you.We're getting into the 5 simple (but powerful) shifts you need to make to turn your lead magnet from “meh” to money-maker. What You'll Learn in This Episode:✅ Why solving too much (or too little) is killing your conversions✅ How to filter out freebie hunters and attract buyer✅ The key to connecting your freebie to your paid offer (no dead ends!)✅ What makes a lead magnet simple, fast, and actionable (hint: no homework required)✅ TWhy your email follow-up is where the real sales magic happensA lead magnet should be your best first impression—not a throwaway checklist. So if you're tired of freebies that go nowhere, this episode is your roadmap to creating one that pulls in perfect-fit clients and leads them straight into your sales funnel.

Why Emotional Intelligence is Your Secret Sales Tool - Episode 206Marketing is more than pretty posts and perfect funnels. If you're not dialed into your mindset and emotional intelligence, no amount of Facebook ads or fancy lead magnets are gonna move the needle. In this episode of Marketing Matchmaker, I'm joined by the powerhouse Rhonda Parker Taylor—entrepreneur, author, and emotional intelligence expert—who's bringing the fire on how to grow a business without losing your mind, your balance, or your soul.Rhonda's journey from academia to entrepreneurship is packed with lessons, resilience, and straight-up real talk about navigating big transitions (career shifts, life pivots, you name it). We also dive into how emotional intelligence and storytelling are your secret marketing weapons—and yes, we get into why fiction might be the next genius move in your content strategy.

If You Can't Step Away From Your Business… You Don't Own It - It Owns YouYou started your business for freedom, to escape the grind, call your own shots, and finally have control over your time. So why does it feel like you're working more than ever? If your business can't run without you, you don't own a business, you own a job.In this episode of Marketing Matchmaker, we're breaking down the invisible trap that keeps service-based entrepreneurs stuck in Operator Mode, constantly chasing clients, answering emails at all hours, and working themselves into exhaustion. More importantly, we're diving into how you can shift into Owner Mode and start building a scalable, profitable business that doesn't require you to be in the trenches 24/7. What You'll Learn in This Episode:✅ Why most entrepreneurs unknowingly build themselves a job, not a business✅ The key shift from "Doer" to "Designer"—and how to start working on your business, not just in it✅ How to stop trading time for money and create scalable income streams✅ Simple automation and delegation strategies to free up your time✅ The Freedom Metrics every business owner should defineLoved this episode? Share it with a fellow entrepreneur who needs to hear this! And don't forget to subscribe and leave a reviewYou can also listen to the latest Marketing Matchmaker podcast

Introverts, This One's for You! How to Market & Network Without Burning OutThink you have to be an extrovert to succeed in business? Think again. If the thought of putting yourself out there makes you want to crawl under the covers (been there), this episode is for you.I'm joined by Stacey Chazin, founder of I Factor Leadership, who helps introverted professionals own their strengths and build successful careers—without pretending to be something they're not. We're diving deep into how introverts can network, market their business, and create content in a way that works for them.If you've ever:✅ Felt drained after traditional networking events✅ Struggled to stay visible online without burning out✅ Avoided marketing because it feels “too much”✅ Wondered how to leverage your introverted strengths for successThen this episode is packed with practical strategies just for you. We're ditching the “fake it ‘til you make it” nonsense and giving you real, introvert-friendly ways to build your business without exhaustion.It's time to own your midlife power move. Hit play and get ready to transform your mindset, your business, and your life.

More Content ≠ More Clients: Here's What to Do InsteadPosting every day but still not getting clients? You're not alone—and here's the truth: More content does NOT equal more sales. In this episode of Marketing Matchmaker, I'm debunking the myth that posting constantly will magically bring in leads. If you're tired of posting just to post and want a marketing strategy that actually works, this episode is for you. Here's what you'll learn:✅ Why your content isn't converting (and what to do instead)✅ The 3 types of content that actually drive sales✅ How to stop chasing engagement and start attracting paying clients✅ A simple strategy to generate leads without burning out on social mediaYou can also listen to the latest Marketing Matchmaker podcast

Let's talk about midlife—because, guess what? It's not a crisis. It's a freaking revolution. In this episode, I sit down with Carrie Boatner, a midlife transformation coach, to tackle the myths, the mindset shifts, and the magic that happens when you embrace this stage of life.Whether you're feeling stuck in a career that no longer serves you, battling imposter syndrome, or wondering what's next now that the kids (or your corporate job) don't need you as much—this conversation is for you. Carrie shares how to ditch the “shoulds,” own your story, and create the life and business you actually want.Plus, we talk about the “Entrepreneur Witness Protection Program” (yep, it's a thing) and how to stop hiding and start showing up in your business like the badass you are.In this episode, we cover:✔️ Why midlife is the perfect time to reinvent yourself✔️ How to break free from the expectations holding you back✔️ The secret to overcoming imposter syndrome (spoiler: you're not alone!)✔️ How to build a business and a community that supports you✔️ Why gratitude is the unexpected game-changer for growthIt's time to own your midlife power move. Hit play and get ready to transform your mindset, your business, and your life.

Stop Taking on the Wrong Clients! Here's How to Attract the Right Ones

How to Stop the Income Rollercoaster & Create Consistent Cash Flow

The Key to Long-Term Business Success

How to Take Control of Your Business Finances

How to Craft Messaging That Builds Trust and Drives Sales

Does your marketing feel like a never-ending to-do list, or are you following a clear, focused roadmap that's leading you toward your goals? In this episode of Marketing Matchmaker, we're tackling the difference between reactive, task-based marketing and a proactive, strategic approach. If you're ready to stop spinning your wheels and start making meaningful progress, this episode is packed with actionable insights to help you move forward with clarity and confidence. Here's what you'll learn: The pitfalls of reactive marketing and why it often leads to stress, inconsistency, and wasted effort. How to shift to strategic marketing by setting clear goals, understanding your audience, and aligning your tasks with your objectives. A step-by-step guide to building a marketing roadmap that delivers measurable results.

How Small Groups Can Supercharge Your Business

We're diving into the world of visibility with special guest Elizabeth Harr, managing partner at Hinge Marketing and author of The Visible Expert Revolution. Whether you're B2B or B2C, visibility is the key to standing out in a crowded digital marketplace and positioning yourself as the go-to expert in your field. If you're ready to stop being the best-kept secret and start getting noticed for what you do best, this episode is packed with actionable advice to help you get there! Here's what you'll learn in this episode: What it means to be a Visible Expert and why expertise without visibility isn't enough. The foundational steps to build a powerful personal brand that connects with your audience. How to optimize your website and content strategy to become a magnet for your ideal clients. Connect with Liz: https://hingemarketing.com/ Link to book you've written: https://www.amazon.com/Visible-Expert-Revolution-Rainmakers-Superstars-ebook/dp/B0CC6KSHBD

Scaling Strategies for Business Owners Who Want Success and Sanity

The Secret to Building Trust Through Video Marketing

The Secret to Consistent Growth

Actionable, Engaging, Profitable: How to Create Courses That Convert

Overcoming Imposter Syndrome: A Mindset Reset for Entrepreneurs

Ready to Run Ads? Here's What You Need to Know First

From Ideas to Action: Laura Watson's Toolkit for Faster Business Growth

The Ultimate Guide to Running Profitable Ads This Holiday Season

Unwrap a Stress-Free Holiday Season with These Business Tips - Episode 185

Finish the Year Strong: How to Leverage Q4 for Big Wins

How to Set Yourself Up for Success Next Year Part 2

How to Set Yourself Up for Success Next Year Part 2

How to Set Yourself Up for Success Next Year

Getting Out of Your Comfort Zone: Walt Morgan's Path to Client Consistency

The Key to Marketing Success

Unlocking Your Competitive Edge with Jessica Sato's Big Idea Strategy

Q4 Marketing Tune-Up: How to Adjust Your Strategy for Year-End Success

The Leveraged Business: Fabienne Fredrickson's 8 Steps to a Million-Dollar Year

The Key to Consistent Growth Without the Overwhelm

Turning Prospecting into a Game

Analytics for Beginners: Ditch the Jargon and Measure What Counts

Unsticking Your Business with Jeremy Shapiro

Strategies to Keep Your Brand Top of Mind

Building an Authentic Personal Brand with Michelle McCarthy

Purpose-Driven Growth: The Importance of Your Why

Purpose-Driven Growth: The Importance of Your Why

Magnetize Your Life: June Edward's Secrets to Relationship Success