Savvy Marketing for Small Business

In this episode of Savvy Marketing for Small Business, Samantha gets real about something every entrepreneur faces—marketing mistakes. From messy launches and “meh” messaging to ghosting your audience after a big push, she breaks down the top five blunders small business owners make and how to recover from them without spiraling. You'll learn why marketing missteps are actually goldmines for growth, how to pivot like a pro, and the exact three-step recovery plan to bounce back stronger. Whether your last post flopped or your brand looks like a Pinterest board exploded, this episode will leave you feeling empowered, encouraged, and ready to try again. Grab your favorite drink and tune in—because progress > perfection every single time. --------------------------------------------------------------------------------------------------------------

In this episode of Savvy Marketing for Small Business, Samantha Sheppard dives into the essentials of building a strong brand identity and positioning it effectively in the market. She shares simple, actionable strategies for defining your brand personality, creating a consistent visual identity, and carving out your unique space in the minds of your ideal clients. With practical tips and relatable stories, Samantha helps busy women in business understand that branding is more than just a logo—it's the foundation of every marketing effort. She wraps up with a powerful invitation to join the Magnetic Marketing Academy for step-by-step support in building a brand that stands out and attracts the right clients.As mentioned in this episode:Magnetic Marketing Academy - Where Women in Business Turn Branding into Brilliance. Grab your seat TODAY!https://samanthasheppardconsulting.com/master-your-messaging--------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of the Savvy Marketing for Small Business podcast, we're breaking down why freebies—like e-books, checklists, and templates—are a total game-changer for your marketing strategy. I'm sharing how these lead magnets help you move your audience off rented social media land and onto your own email list, where you can build trust and turn followers into paying clients. Plus, I'm dropping ideas for quick, high-impact freebies that will have your audience saying, “Take my email already!” Tune in to learn how to bridge the gap between social media followers and real sales. --------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, Samantha breaks down the four key ingredients every woman in business needs to build a successful, client-attracting brand: a clear vision, messaging that connects, a simple repeatable strategy, and a supportive community. If you're tired of working hard with little to show for it, this episode will help you cut through the confusion and start focusing on what actually moves the needle.Plus, she shares how the Magnetic Marketing Academy can help you turn your scattered efforts into a streamlined system that brings in consistent results—without the burnout.----------------------------------------------------------------------------------➡️ Visit my website to check out courses and programs (Including the Magnetic Marketing Academy):  https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE4o

In this empowering podcast episode, I sat down with Sharon Hines, a decluttering expert who helps women clear the chaos from their homes, minds, and schedules so they can reclaim their peace—and their productivity. Sharon shares how simplifying your space and routines isn't just about having a tidy house; it's about making room for what really matters—like growing your business and showing up as your best self. We dive into practical tips for creating systems that support your goals, why clutter can silently sabotage your focus, and how to trade overwhelm for clarity. If you're craving more calm, control, and white space in both life and business, this episode is your permission slip to start fresh.Want to connect with Sharon?Website: http://www.sharonehines.com for all kinds of blog posts, including ones on the systems we talked about in the podcast. Instagram: https://www.instagram.com/sharon_simplyhome/Book: https://www.sharonehines.com/HomeonPurposeSubstack: https://www.sharonehines.com/substack FREE GIFT for listening today (It's a simple ebook that sums up the tips we talk about in today's episode, including resource links to related blog posts) : https://www.sharonehines.com/savvy----------------------------------------➡️ Ready to grow your audience without the stress and second-guessing?

In this empowering episode of Savvy Marketing for Small Business, Samantha breaks down 11 powerful habits of successful women—the real, behind-the-scenes practices that fuel clarity, confidence, and consistent growth. From managing energy over time to embracing imperfect action, celebrating small wins, and owning their worth, these habits go beyond business tips — they're the foundation of building a life and business that truly aligns. Whether you're just starting or scaling, this episode is your reminder that success isn't about doing it all — it's about doing what matters. Tune in and walk away inspired to take bold, aligned action in your business today.----------------------------------------------------➡️ Visit my website to check out courses and programs: https://samanthasheppardconsulting.com/➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE4o

In this episode of Savvy Marketing for Small Business, Samantha dives into the real-life chaos of summer as a mompreneur and shares how to create a profit-driven summer without burning out. From embracing the messy middle to planning ahead like a pro, she shares practical tips for balancing business growth with family time — including batching content, setting boundaries, and showing up with intention. Plus, she introduces her Virtual Content Day as the ultimate way to prep 3 months of content in just one day, so your business keeps growing (even when you're lounging poolside or managing snack duty). Tune in for a mix of strategy, humor, and a whole lot of real talk.------------------------------------------➡️ Virtual Content Day - Grab your seat HERE!➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In today's episode of Savvy Marketing for Small Business, we're diving into the essential role of mobile marketing in today's business landscape — and why small business owners can't afford to ignore it. I'll break down what mobile marketing actually is (hint: it's not just ads!), why it's critical for building trust and driving sales, and five simple strategies you can start using right away to reach your audience where they're already spending their time: on their phones. Plus, I'll share how you can take the next step to grow your mobile audience even faster by joining my free Audience Growth Challenge — because when you master mobile marketing, you're setting your business up for serious success.----------------------------------------➡️ Ready to grow your audience without the stress and second-guessing?

In this inspiring episode, I sat down with Tracie Root, founder of the Gather Community, to talk all things life, change, and the wild ride of entrepreneurship.We dove into what it means to expect the unexpected and why embracing the next step—no matter how uncertain—is a key part of growth. For women in business, pivoting isn't a failure—it's part of the journey. Tracie shared powerful insights on navigating change with courage and the importance of surrounding yourself with the right people—the ones who cheer you on, challenge you, and remind you that you're not doing this alone. If you've ever felt like you're in the middle of a plot twist, this episode is your permission slip to keep going and keep growing.Connect with Tracie:https://www.TracieRoot.com/linksTGC Facebook group: https://www.facebook.com/groups/tgcwtr-------------------------------------------------------------------➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this inspiring podcast episode, I sat down with the incredible founders of Season of Color, a business dedicated to helping people discover the colors that align with their unique undertones and hues. Through personalized color analysis, they help clients uncover the clothing, makeup, and style choices that enhance their natural beauty—inside and out. But this conversation went far beyond fashion. We talked about how truly seeing yourself, and loving the skin you're in, unlocks a powerful kind of confidence that ripples into every area of life—especially business. When you move from hiding behind the screen to stepping into your light, that inner alignment shows up in your voice, your visibility, and your brand. The truth is, confidence isn't just a personal win—it's a business strategy. The more confident you are in who you are and how you show up, the more your business will grow. Because when you shine, people notice—and they want to be part of whatever you're creating.Want more info on Season of Color and their color analysis offerings?  Connect with them below:https://www.instagram.com/season.of.colors/---------------------------------➡️ Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com ➡️ For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE4o

In this episode of Savvy Marketing for Small Business, we're diving into smart, non-spammy ways to grow your Facebook group with intention and ease. I'm sharing six proven strategies—from hosting fun local giveaways and creating a magnetic profile video to using Facebook search like a pro, networking in other groups, optimizing your lead magnet thank-you pages, and sending thoughtful, personal DMs. These simple moves help you attract the right people—aka future clients—into your group without chasing or begging. If you're ready to build a thriving, engaged community, this episode is packed with actionable steps to help you do just that. Plus, don't miss the scoop on my upcoming 3-Day Audience Growth Challenge to take your group to the next level!-----------------------------------------------------➡️ Join the 3-Day Audience Growth Challenge: This 3-Day Challenge will give you the roadmap to attract more of the right people, create content that connects, and turn casual followers into loyal buyers.

In this episode of Savvy Marketing for Small Business Owners, we talk all about The Marketing Power Hour.  We dive into a simple yet powerful strategy for business owners who want to maximize their time on social media. Discover how to spend just one hour a day engaging with purpose, posting live content, following up with leads, and expanding your audience — all designed to help you generate more leads and increase sales. I'll walk you through a step-by-step breakdown of exactly what to do in each phase of your Power Hour, giving you a clear roadmap to stay focused, consistent, and effective. Plus, I share an exciting opportunity to join my 3-Day Challenge, where I'll teach you how to create a nonstop lead generation machine for your business. Tune in now and take control of your marketing with intention and impact!-----------------------➡️ Join the 3-Day Challenge: How to Grow and Build your Audience - it's all about creating growth on repeat so you can hit your lead generation and sales goals! It's time to make lead generation & marketing easier

In this episode of Savvy Marketing for Small Business, I sit down with the incredible Keren from Quantum Shift Media to talk about the powerful impact writing a book can have on your business. We dive into how becoming an author can elevate your credibility, position you as an expert in your industry, and open doors to new opportunities. Keren also shares valuable insights on the importance of relaunching your book—why it matters, how to do it effectively, and the benefits it can bring to your business growth. Plus, Keren is hosting an upcoming 90-Day Webinar designed to guide you through the process of writing, publishing, and successfully marketing your book. Don't miss this opportunity to learn from a publishing pro and take your business to the next level!90-Day Webinar Registration Pagehttps://quantumshiftmedia.com/ -------------------------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com For daily tips and strategies to simply your marketing plan, join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, we dive into the power of retargeting—your secret weapon for bringing back visitors who didn't buy. Learn why 97% of your website traffic leaves without making a purchase and how simple retargeting strategies on platforms like Facebook, Instagram, and Google can turn lost visitors into loyal customers. I break down three easy ways to get started and share actionable steps to keep your brand top of mind. Plus, don't miss the challenge to implement your first retargeting strategy and an exclusive invitation to book a free 30-minute strategy session at samanthasheppardconsulting.com.------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode of Savvy Marketing for Small Business, we break down How to Run a Successful Marketing Campaign from Start to Finish in easy-to-follow steps. From setting clear goals and knowing your audience to crafting a compelling message and tracking your results – you'll learn the essential building blocks to create a campaign that works. Plus, I share pro tips on how to stay organized, engage your audience, and follow up effectively. For even more hands-on support and guidance, check out the "Work With Me" tab at samanthasheppardconsulting.com and let's make your next marketing campaign a winner!----------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode, I sit down with Michelle Gruening —personal growth coach, adventurer, and the woman who traded expectations for elevation (literally, she climbed Kilimanjaro!). We talk about the power of giving yourself permission to make your own rules in life and business instead of blindly following the ones handed to you.Michelle shares how she broke free from the pressure of other people's expectations, found clarity in what she truly wanted, and built a business that supports her life—not the other way around. We dive into why so many of us chase goals that aren't even ours, how to recognize when we're stuck in that trap, and most importantly, how to break out of it. If you're feeling like your business is running you instead of fueling the life you actually want, this episode is your wake-up call.Tune in and get ready to drop the BS, redefine success on your own terms, and start making moves that actually matter. Connect with Michelle:Website: michellegruening.comEmail: mg@michellegruening.com---------------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

The Power of Testimonials – Using Social Proof to Build TrustIn this episode, we're diving into one of the most powerful (yet underused) marketing tools—testimonials! People trust people more than they trust businesses, which makes social proof essential for building credibility, reducing buyer hesitation, and increasing sales.I'll walk you through why testimonials are marketing gold, how to seamlessly collect them on a weekly basis, and the best ways to showcase them across your website, social media, and emails. You'll also get practical tips on when to ask for testimonials, how to make the process effortless for your clients, and creative ways to turn them into high-converting content.Your challenge this week? Ask for one testimonial and share it! Tag me so I can celebrate with you. Let's make social proof work for your business! ------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE

In this episode, I chat with Theresa Lacesa, a seasoned business owner who's mastered the art of planning ahead to achieve intentional success. We dive deep into why planning on purpose is essential for thriving in business and life, and how it can make all the difference between chaos and clarity. Theresa shares her best strategies for effective planning — no overwhelm, no burnout. If you're tired of winging it and want to create a roadmap for success, this episode is for you! Tune in to discover how to plan with purpose and hit your goals without the stress.To connect with Theresa, click below:www.marykay.com/tlacesahttps://www.facebook.com/tlacesa/https://www.instagram.com/theresalacesa/----------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HERE

In this episode of Savvy Marketing for Small Business, we're diving into the art of staying focused in the fast-paced world of sales and entrepreneurship. With countless tasks and endless distractions pulling us in every direction, it's easy to feel overwhelmed and scattered. But fear not—there's a way to regain control and achieve more without burning out.We explore three powerful strategies to help you boost productivity and stay on track:90-Minute Sprints: Learn how to work with your brain's natural focus cycles to get more done in less time.Creating Your Ideal Work Environment: Discover tips for designing a workspace that minimizes distractions and maximizes motivation.The Power of Small, Consistent Actions: See how tiny daily disciplines can lead to massive results over time.Whether you're running a business, building a sales pipeline, or juggling multiple responsibilities, this episode will equip you with actionable tips to work smarter, not harder. Tune in and discover how to thrive in your business by focusing on what truly matters!Call to Action: Ready to take your productivity to the next level? Visit samanthasheppardconsulting.com to book your free 30-minute strategy session today!-------------------------------------------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE

Savvy Marketing for Small Business is your go-to podcast for quick, actionable tips to boost sales and master marketing without the overwhelm. In this episode, I'm sharing a workshop that I did inside my FB Group - Marketing Made EASY for Women in Business - where we're tackling the #1 reason businesses miss out on referrals: lack of follow-up. You'll learn how to build a simple, repeatable follow-up system that keeps you top of mind, builds stronger relationships, and sets you apart from the competition. Whether you're a seasoned pro or just getting started, this episode will show you how to create a referral pipeline that practically runs itself. Don't leave your referrals to chance—press play and learn how to keep them coming!----------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBrandBuilderAI - CRM + Marketing Tool (all in one!) - Click HERE

In this episode of Savvy Marketing for Small Business, I chat with business consulting coach Rachael Finley about becoming an authentic leader in 2025.We discuss the importance of self-reflection, facing personal challenges, and curating the right people and influences in your life. Rachael shares practical tips on overcoming barriers and building the mindset, habits, and tools needed to fuel your leadership journey.Tune in for actionable insights to help you lead with authenticity and purpose!To connect with Rachael, click below:My WebsiteHow to schedule a Sample Coaching Session with me----------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

Get ready to elevate your marketing game in 2025! In this episode of Savvy Marketing for Small Business, we highlight five trends every woman in business needs to know to stay ahead. From hyper-personalized strategies to leveraging AI, short-form videos, and building loyal communities, this episode is packed with insights you can't afford to miss.----------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

Unlock the secret to marketing success in 2025! In this episode of Savvy Marketing for Small Business, we dive into why understanding your target customer is essential. Learn how to define your ideal audience, validate your assumptions with actionable research, and tailor your marketing strategies to connect smarter, not louder. Plus, get tips on creating a customer avatar and personalizing your approach to maximize results. Ready to make 2025 your best year yet? Tune in and transform your marketing game!As mentioned in this episode, this prompt makes it SUPER easy ⬇️ChatGPT Client Avatar Prompt:"Please scan my website and get familiar with my products: YOUR WEB ADDRESS. I have a [what it is] company that provides a [product] to [who you serve]. We specialize in [what you do] using [how you do it] so they [big benefit]. We also [what else you do] so they don't [pain point of your avatar].   By using our [service/product], they [big huge benefit or benefits].   Please write up a thorough customer avatar. Dig deep into their pain points and why it is a struggle. Detail what additional problems/struggles they are experiencing because of this. What thoughts is the business owner thinking as a result of this problem/pain/struggle?"     -----------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode, I sit down with expert website designer Makena Delaney to discuss the telltale signs that your brand might need a refresh. From outdated visuals and shifting business goals to evolving customer needs, we break down when and why a brand update can help you stay relevant and impactful. Tune in for actionable tips on aligning your online presence with your vision—and how to tell if it's time for a small tweak or a total transformation.Perfect for women in business ready to elevate their brand game!Connect with Makena below:Website - www.makenadelaney.comEmail - Hello@makenadelaney.comWww.Makenadelaney.Com/discovery-call-----------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

Struggling to turn leads into loyal customers? In this episode of Savvy Marketing for Small Business, learn a proven roadmap for nurturing leads with personalized follow-ups, delivering value, and confidently closing the sale. Discover actionable strategies to build trust, stand out from competitors, and create lifelong customer relationships. Plus, hear how the VIP Marketing Mastery program can take your conversion game to the next level.---------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBrandBuilderAI - Favorite CRM + Marketing Tool (all in one!)https://brandbuilderai.com/home24?am_id=samantha922

Struggling to stand out in a crowded market? In this episode of Savvy Marketing for Small Business, we dive into the power of defining your Unique Selling Point (USP). Learn how to discover, refine, and leverage what makes your business truly unique to attract your ideal customers and rise above the noise. Packed with actionable tips, this episode will help you craft a marketing strategy that highlights your strengths and sets you apart. Don't miss it!------------From the episode: Here's the quick formula to help:I help [specific audience] achieve [specific result] by [unique method or quality].For example:“I help busy moms save time and money on weekly groceries with my simple meal planning service.”“I teach women in business how to master marketing through bite-sized strategies that fit into their hectic lives.”Take a moment to plug your ideas into this formula and see what you come up with. Keep tweaking until it feels authentic and compelling.------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptinVIP Marketing Mastery Program:https://samanthasheppardconsulting.com/vipmarketingmastery

In this episode of Savvy Marketing for Small Business, we break down the difference between resolutions and goals, emphasizing how strategic marketing is the key to turning aspirations into results. Resolutions are great intentions, but goals, paired with a solid marketing plan, create a clear path to success. We explore how to reflect on past efforts, set specific and actionable goals, and tie them to effective marketing strategies like audience targeting, content planning, and campaign execution. With tips on creating a personalized plan and examples of marketing-driven goals, this episode empowers women in business to make 2025 their most successful year yet. Plus, learn how my VIP Marketing Mastery program can help you simplify and supercharge your efforts to attract, nurture, and convert leads into sales.---------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptinVIP Marketing Mastery Program:https://samanthasheppardconsulting.com/vipmarketingmastery

In this episode, we're tackling the ultimate productivity hack: time blocking! Discover how busy women in business can use this strategy to streamline their marketing, maximize their time, and reduce stress. Learn practical tips for batching content, setting theme days, and creating a schedule that works with your life—not against it. If you're ready to “block it like it's hot” and get more done in less time, this episode is for you!--------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptinWebsite: https://samanthasheppardconsulting.com/

Marketing on a Budget: High-Impact Strategies That Don't Break the BankIn this episode, we're diving into powerful, affordable (and often free!) marketing strategies to help you grow your business without draining your wallet. You'll discover how to maximize organic social media growth by leveraging consistency, engagement, and platform features. Learn how to repurpose content to extend its value, turning one piece of work into multiple touchpoints for your audience. Plus, we'll break down the essentials of building an email list on a budget, including tips for creating lead magnets and using free tools.Whether you're just starting out or looking to tighten your marketing spend, this episode is packed with actionable tips that deliver big results without the big price tag.Takeaway: Pick one strategy from this episode and commit to it for the next 30 days to see how budget-friendly marketing can transform your business!--------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptinBrandBuilderAI - Favorite CRM + Marketing Tool (all in one!)https://brandbuilderai.com/home24?am_id=samantha922

In this episode of Savvy Marketing for Small Business, I sit down with Cindy Witteman to tackle one of the biggest challenges facing mompreneurs: balancing life as both a mom and a business owner. Cindy shares her practical insights on organizing your calendar in a way that respects both family and work commitments, helping you stay on top of priorities without feeling overwhelmed. We also dive into the power of delegating and outsourcing — why it's essential, what tasks to consider handing off, and how it can free up your time for what truly matters. Finally, Cindy shares her approach to enjoying the journey, finding joy in the small wins, and staying connected to the big picture, even in the midst of daily chaos. Tune in to discover actionable tips and inspiration for building a life and business you love!--------------------Connect with Cindy below:➡️ Website: CFViews.com ➡️ Non Profit: DrivingSingleParents.org➡️ FORCE Magazine: https://sites.cfviews.com/force-magazine➡️ BOOK - Is Manifesting Bullshit? - https://sites.cfviews.com/ismanifestingbullshit2paperback-book---------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business HEREBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode of Savvy Marketing for Small Business, we dive into building confidence on camera for video marketing. If being on camera makes you nervous, you're not alone! We'll cover mindset shifts to calm your nerves, practical tips to get comfortable, and beginner-friendly video marketing strategies to help you shine. Learn how to show up authentically, connect with your audience, and make video marketing a powerful tool for your business. Tune in and take your first steps toward video confidence!--------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business: https://www.facebook.com/groups/marketingmadeeasywithsamanthaBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode of Savvy Marketing for Small Business, we're diving into The Secret to a Great Marketing Calendar: Planning Tips for Busy Women. Learn how to create a marketing calendar that saves you time, keeps your content consistent, and helps you avoid the overwhelm of last-minute posts. I'll walk you through simple steps for choosing the right tools, setting goals, using weekly themes, and batching content for maximum efficiency. Plus, I'll share tips on keeping your calendar flexible, tracking what's working, and celebrating your wins. Whether you're new to marketing or looking for a better system, this episode will set you up for consistent, stress-free marketing success!--------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business: https://www.facebook.com/groups/marketingmadeeasywithsamanthaBook your complimentary 30 Minute Strategy Session with Samantha HERE:https://samanthasheppardconsulting.com/freeconsultoptin

In this episode of Savvy Marketing for Small Business, we explore the difference between renting and owning your marketing space. Discover why relying solely on social media puts your business at risk and why building an email list is essential for maintaining control over your audience. We'll cover the importance of having consistent communication off social media, the power of email marketing, and how it can boost your conversion rates while strengthening relationships with your leads. Tune in for actionable tips on how to own your marketing strategy!------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamanthaBrandBuilderAI (CRM + Email Marketing System):https://brandbuilderai.com/home24?am_id=samantha922

In this episode of Savvy Marketing for Small Business, we dive into how perfectionism and overthinking can paralyze women in business, especially when it comes to marketing. I share insights on why chasing perfection is an illusion, how overthinking kills momentum, and how to shift your mindset from ‘perfect' to ‘progress.' Plus, I give practical tips to help you take action confidently, without getting stuck in the cycle of endless revisions.Ready to kick perfectionism to the curb? Book a free 30-minute strategy session with me at samanthasheppardconsulting.com. Don't forget to subscribe, share, and leave a review!------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, we explore the 4 E's of content: Emotion, Entertainment, Education, and Enemy. Learn how to connect with your audience emotionally, keep them engaged with entertaining content, provide valuable education, and unite them against a shared challenge. These four elements will help you create more impactful content that boosts engagement and converts followers into loyal customers. Tune in for actionable tips to supercharge your marketing!------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

Are you posting consistently on social media but still hearing crickets? In this episode, we dive into the common pitfalls of social media strategy and how to fix them. From posting fluff instead of value, shouting into the void without engagement, to missing the mark with your audience—find out why your efforts might not be getting the traction you want. Learn three actionable steps to boost your social media game: planning content with purpose, stepping up your engagement, and aligning your posts with audience insights. Tune in and get ready to turn your social media from a ghost town into a vibrant hub of interaction!P.S. For more tips and strategies, join my Facebook group "Marketing Made EASY For Women In Business" here.----------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, we dive into the powerful connection between mindset and marketing success. Learn why cultivating a success-driven mindset is key to boosting your confidence and taking bold, effective actions in your marketing efforts. We'll explore practical tips to shift your mindset, overcome self-doubt, and approach your marketing strategy with the clarity and conviction needed to grow your business!----------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, I sit down with Lena Khais, owner of Atlas Paradigm, to dive into the power of mindset in business. We explore how overcoming limiting beliefs and breaking through mental barriers can help you hit your goals and thrive as an entrepreneur. If you're ready to unlock your potential and take your business to new heights, this conversation is for you!Connect with Lena:Life By Design (FB Group): https://www.facebook.com/groups/lifebydesignforentrepreneursFor a free 15-min coffee chat, here's the link https://links.atlas-paradigm.com/widget/bookings/apd-discovery----------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, we're diving into the top 10 essential tips for mastering social media marketing! Whether you're just starting out or looking to refine your strategy, these tips are designed to help business owners thrive online. We'll cover how to choose the right social media platform for your brand, the secret behind attraction marketing, and why the 80/20 rule is often misunderstood. Learn how to post with purpose, embrace your brand, and build meaningful connections through interaction. Plus, we'll discuss the importance of consistency, mindset, and the power of sharing rather than telling. Tune in and get ready to elevate your social media game!----------------------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, we tackle one of the biggest challenges in sales and entrepreneurship—staying focused amidst the chaos. Discover how to streamline your focus and boost productivity without burning out by mastering the art of 90-minute sprints, creating your ideal work environment, and committing to small, consistent disciplines. Whether you're juggling multiple tasks or feeling overwhelmed by your to-do list, these strategies will help you regain control and achieve big results through simple, actionable steps. Tune in and transform the way you work!------------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In this episode of Savvy Marketing for Small Business, we explore the power of social proof and testimonials in boosting your brand's credibility. Learn how testimonials build trust, reduce skepticism, and showcase real results that connect emotionally with your audience. We'll also discuss why sharing social proof online can boost engagement, increase conversions, and enhance your brand's reputation. Plus, find out how featuring diverse client stories can broaden your appeal. Tune in to discover why social proof is a must-have for your marketing strategy!-------------------------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In today's digital age, trust and credibility are the currency of online business.Without them, your marketing efforts are like shouting into the void. In this episode of Savvy Marketing for Small Business, we dive into the top 5 proven strategies to build trust and credibility with your online audience. Whether you're just starting out or looking to strengthen your brand, these tips are essential for establishing a loyal customer base and driving sales. Tune in to learn why trust is the foundation of lasting success and how you can start building it today!------------------------Daily Marketing Activities (DMA's): https://drive.google.com/file/d/1mZtblGZYqpwltiqW2rcPN1hfBp2DPvPK/view?usp=sharingHave questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.com Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

Welcome to another episode of Savvy Marketing for Small Business! Today, we're diving into creating your marketing flow and moving leads through your system with ease. I'll be sharing three simple steps to make this process smooth and effective, eliminating the awkwardness of asking for the sale and converting leads into clients. Tune in to discover how to streamline your marketing efforts, nurture your prospects, and boost your conversion rates. Whether you're just starting out or looking to refine your strategy, this episode is packed with actionable tips to help you master your marketing flow and grow your business.------------------------------------------As mentioned in show:BrandBuilderAI (CRM + Automation platform)Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.comWant daily tips and marketing ideas?  Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

Welcome to Savvy Marketing for Small Business, where we dive into all things juicy and strategic to elevate your business game!

In this episode, we dive into the essential strategies for growing your follower count and building an engaged audience on social media. We'll explore the importance of finding your niche and maintaining a consistent posting schedule.Discover the power of captivating content hooks and the value of educational posts that encourage interaction and sharing. We'll also discuss the impact of high-quality visuals on your overall social media presence. Tune in to learn these expert tips and elevate your social media game!-----------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.comWant daily tips and marketing ideas?  Join my FB Group - Marketing Made EASY for Women in Business:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

It's no secret that you learn more from your mistakes than your victories.  But what if you had a roadmap to avoid the mistakes when it comes to marketing BEFORE they happen.....In this episode, I will talk about the 4 Biggest Mistakes that Business Owners Make that I have both experiences and witnessed in my over 20 years of business experience when it comes to marketing and growth.But don't worry, I don't leave you hanging!  Tune in as I also share how to avoid these mistakes to save yourself time and stress.... and how to make more $$$ and sales!-----------Have questions or topics YOU want to learn about?  Send me your thoughts and suggestions to samantha@samanthasheppardconsulting.comWant daily tips and marketing ideas?  Join my FB Group - Marketing Made EASY:  https://www.facebook.com/groups/marketingmadeeasywithsamantha

In today's episode, we dive into the importance of having a solid foundation for your marketing plan.  It's hard to know what to do (and not do) when it comes to marketing your business.... and it's even harder to understand when you think you're doing all the right things but you are still not producing conversations and sales with your audience.Listen in as I dive into the 3P's of Marketing Framework and how easy it is to build your entire marketing plan on SOLID ground.  These simple pillars will take your marketing from dazed and confused to clarity and growth!This is where it all starts.  Having a solid marketing foundation and strategy  as a business owner is like having a GPS for your business journey. Without it, you're just wandering around, hoping to stumble upon success. A well-crafted marketing plan built on the right foundation not only helps you target the right audience but also ensures you're not wasting time and resources barking up the wrong trees.(Plus, in a world where everyone is vying for attention, a smart strategy gives you the edge to stand out, attract customers, and ultimately, drive those sales!)It's time to ditch the guessing game and time to start marketing like the savvy business owner you are. Let's get started!--------------Have questions or topics YOU want to learn about?  Send me an email to samantha@samanthasheppardconsulting.comWant daily tips and marketing ideas?  Join my FB Group - Marketing Made EASY - https://www.facebook.com/groups/marketingmadeeasywithsamanthaMentioned in episode:  BrandBuilderAI (my CRM and automation site)  https://brandbuilderai.com/homepage?am_id=samantha265

Welcome to Savvy Marketing for Small Business: Quick, Simple Tips for Busy Entrepreneurs Looking to Boost Sales and Master the Art of Marketing!This is your go-to podcast for easy, actionable marketing tips designed to fit your busy schedule. Join us each week for bite-sized episodes packed with practical strategies and insights that you can implement on the go. Whether you're a seasoned business owner or just starting out, join us each week for quick tips on everything from social media marketing and content creation to branding and audience engagement. Tune in for expert guidance from Samantha (who has over 20 years experience in the field!)  that will help you grow your business without sacrificing your valuable time. Let us help you elevate your marketing game, one minute at a time!Want more EASY marketing tips?  Join our FB Community @ https://www.facebook.com/groups/marketingmadeeasywithsamanthaTo connect with Samantha, visit www.samanthasheppardconsulting.com or email samantha@samanthasheppardconsulting.com