Podcasts about funnel hacker tv

Exclusive Look: Russell's Adventure at the Nightingale Conant Library in ChicagoJustin Benton is a guest on Funnel Hacker TV with hosts Susan Lennartson and Ben Muth.   Justin shares his experience at the Chicago Secret of Success JV affiliate mastermind event. Justin reveals that the event was an exclusive gathering for top affiliates who participated in a contest related to the launch of Secrets of Success. The event provided access to the Nightingale Conant Library archives, showcasing rare and valuable materials related to personal development and entrepreneurship.Justin describes the unique artifacts and manuscripts he and the attendees were able to explore, including original pressings of Earl Nightingale's "The Strangest Secret" and swipe files from renowned authors like Zig Ziglar and Tony Robbins. The episode highlights Russell Brunson's enthusiasm during the visit, emphasizing his passion for uncovering hidden secrets and leveraging historical knowledge for modern business strategies.Additionally, Justin teases upcoming events, such as the Think and Grow Rich Challenge, and hints at the release of a documentary titled "Bibliomania," showcasing behind-the-scenes footage of Russell's entrepreneurial journey. The hosts encourage viewers to stay engaged with Russell's social media for updates and insights into his innovative approaches to business growth.The episode concludes with a segment on "Hacker Heroes," where community members share insights and tips on various topics related to entrepreneurship and marketing. The hosts invite viewers to join the vibrant community and stay tuned for future episodes featuring exclusive content and entrepreneurial success stories. Thank you for tuning in to the Miracle Plant Podcast. Remember, our mission is to heal the world with the power of this miracle plant. Join us next time for more inspiring stories and insights into the world of cannabis. Produced by PodConx 101cbd - https://101cbd.org/Email Justin Benton - jbenton@101cbd.orgGet a free consultation - askjanet.org

"From Bruce Lee's Letters to Book Treasures: Olga Keith's Remarkable Quest"Justin Benton  is a guest on Funnel Hacker TV, a show that discusses various topics related to entrepreneurship and success.  Justin and special guest Olga Keith share their stories, particularly Olga's remarkable experience in locating rare books by Elsie Lincoln Benedict and Napoleon Hill.They talk about the discovery of these rare books, including book 11 of Elsie Lincoln Benedict's series, which had been unknown for years. They explain how Olga's investigative work and connections led to the discovery of these books and how Russell Brunson was excited about it.They also mentions an upcoming challenge called the "How to Get Anything You Want Challenge" based on the 14 books discovered. It features a lineup of special guests, and there's even speculation about the potential existence of more books beyond book 14.Produced by PodConx  101cbd - https://101cbd.org/Olga Keith - https://www.linkedin.com/in/olga-keith-61643a2b/https://www.secretsofsuccess.com/how-to-get-anything-you-want-challenge

Replay of a special conversation I had on stage at a Traffic Secrets event with a friend and a student, Nic Fitzgerald. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. The next two episodes are a really special one. For our Two Comma club X members and our inner circle members I did an event recently, some of you guys heard me talk about it. It was a traffic secrets event, where I’m getting all the material ready for the book. And the night before when I was doing all the prep work I had this thought. I was like, I want to bring up somebody on stage and it’s somebody who was a friend I grew up with in elementary school, and junior high, and high school, someone who was down on their luck, who was really, really struggling. About a year ago I saw him post something on Facebook and I reached out, and this interview is happening about a year later. He tells his story about what happened and the transformation and the change that’s happened by being involved inside our Clickfunnels, Funnel Hacker community. So I wanted to share that with you as part of the event, so this first half is going to be Nic kind of telling his story and it’s going to be the story from the bottom of the barrel where they were, they literally made $25,000 a year for 3 years in a row and then the transformation to this year, they’ll do well over six figures. And that’s going to be this first podcast. And the second podcast episode is, I did a live coaching session with him on stage, and I want to share that with you as well because I think there’s a lot of things for you specifically that you can get from this episode too. So the next few episodes are going to be sharing this really fun conversation that happened late night at the Traffic Secrets event with my friend Nic Fitzgerald, and if you think that name sounds familiar, I have talked about him before on this podcast. In fact, a little over a year ago I did a podcast episode called “Being a Rainmaker” that was a personalized podcast that I sent to Nic specifically to help him with what he was struggling with at the time. So anyway, I wanted to share this with you because it will take you full circle to show you kind of the progress and the momentum and things that are happening in his life, and I think it will be encouraging for you to hear the story because no matter where you are in your journey right now, if you are struggling, doing well, or if you’re somewhere in between, there are parts of this story that will resonate with you. And in the second episode where I coach Nic I think will help everybody as well. So with that said, let’s jump right in and have some fun. I want to introduce you to my friend Nic Fitzgerald. Alright so I want to set the tone for the next hour or so of what the game plan is. So I have a first initial question that I’m curious about with everyone here. I’m curious, who since they joined the Two Comma Club X program has had some kind of experience with Mr. Nic Fitzgerald? That’s powerful, I’m going to talk about why in a little bit, but very, very cool. So some of the back story behind this, and then we’re going to introduce him up, and when he comes up I want you guys to go crazy and scream and cheer and clap, because it will be good, and then I want him to sit down so we’ll be the same height, which will be good, it’ll be fun. So some of the back story, I actually met Nic the very first time in elementary school, and even in elementary school he was a foot and a half taller than me, which is amazing. He was like 6 ft 2 in like third grade, it was amazing. But we knew each other when we were dorky little kids and going up through elementary school we were both doing our things, and we didn’t have a care in the world and everything’s happening. And as we got older he kept getting taller, I stopped growing. And then we got into high school and he kept growing and he joined the basketball team. I didn’t keep growing so I went downstairs in the basement, literally, at our high school in the basement they call it the rubber room, and it’s this room that smells like, I don’t even know, but it’s under the gym. So he would go upstairs and fans would show up and people would cheer for them, and scream at their games. And all the girls would come to the games. And we’d go down in the rubber room by ourselves and cut weight and put on our sweats and lose weight and we’d jump rope and sweat like crazy. And we’d sit there, and I remember one day after working out for two hours pouring in sweat, I had my plastic gear on and my sweats on top of that, my hoodie and my hoods and we got the wrestling mats, and literally rolled ourselves up in the wrestling mats to keep the heat in, and we laid there and we were so hot. And I could hear the basketball players in the gym up above having so much fun and people cheering for them. And all the girls were there. And I was like, “Why are we not playing basketball?” It doesn’t make any sense. But during that time, obviously we were in two different kind of worlds, and we didn’t really connect that much, and then we left our separate ways. And I didn’t hear from him for years and years and years. And then do you guys remember Facebook when it first came out? The first time you got it and you log in and you’re like, “Oh my gosh, I can connect with people.” And you start searching the friends you know and then you find their friends and you spend a day and a half connecting with every person you’ve ever remembered seeing in your entire life? Do you guys remember that? So I did that one night, I connected with everybody. Everyone in high school, everyone in junior high, or elementary, everyone in every stage of my life, as many as I could think of. And then I was like, I think that’s everybody. Okay, I’ve connected with everybody. And one of those people that night was Nic. And then, but I didn’t say hi, I just friend requested and he requested back and I’m like, cool we’re connected. And then after that I got kind of bored with Facebook for like a year or so. Then a little while later I found out you can buy ads on it and I was like, what, this is amazing. So we started buying ads and everything is happening. And it’s crazy. And then what happened next, I actually want Nic onstage to tell you this story because I want you to hear it from both his perspective and my perspective, I think it’d be kind of interesting. So let’s do this real quick. As you guys know Nic has been a super valuable part of this community since he came in. I’m going to tell the story about how he got here and some of the craziness of how he signed up when he probably shouldn’t have and what’s been happening since then, because I know that you guys have all been part of that journey and been supporting him. How many of you guys are going to his event that’s happening later this week? He just keeps giving and serving, he’s doing all the right things, he’s telling his story, he’s doing some amazing stuff. So my plan now is I want to talk about the rest of the story. I want to tell you guys what I told him a year ago and then I want to tell you guys my advice for him moving forward, because I feel like it’s almost in proxy. I wish I could do that with every one of you guys. Just sit down here and coach you. But I feel like he’s at a stage where some of you guys aren’t to where he’s at yet and some of you are past that, and some of you guys are right where he’s at, and I feel like the advice that I really want to give him, will help you guys at all different levels. So that’s kind of the game plan. So with that said, let’s stand up and point our hands together for Mr. Nic Fitzgerald. Look how tall I am. I feel like….okay, so I had him find this post because I wanted to actually share a little piece of it. So this, I’m going to share a piece of it, I want to step back to where you were at that time in your life. So this was July 7, 2017, so what was that a year and a half ago, ish? So July 7, 2017 there was a post that said, “Long post disclaimer. I hate posting this, blah, blah, blah.” So at the time my family was about to go on a family vacation. We’re packing up the bags and everything, and you know how it is, you do a bunch of work and then you stop for a second and your wife and kids are gone and you’re like, pull out the phone, swap through the dream 100 and see what’s happening.  And somehow this post pops up in my feed and I see it, I see Nic my buddy from 20+ years ago and I’m reading this thing and my heart sinks for him. Some of the things he says, “I hate posting things like this, but I felt like need to for a while. Being poor stinks. For those friends of mine who are ultra conservative and look down consciously or not, on people like me, I can honestly tell you that I’m not a lazy free loader who wants something for nothing. I’m not a deadbeat who wants Obama or whoever to blame now, to buy me a phone. I’m not a lowlife trying to get the government to pay for my liposuction. I’m not a druggie who eats steak and lobster for dinner with my food stamps. I’m a father of four, a husband, someone who lost everything financially, including our home when the time came to have your healthcare in place or to get fined, I went through the process. “Based on my family size and income, we were referred to the state to apply for those programs. We couldn’t get coverage for ourselves to the exchange in other places, we qualified for Medicaid. After the process was complete, the state worker suggested we try to get some other help, some food stamps.” It kind of goes on and on and on and he says, “In 2016 I made $25000. $25,000 plus our tax returns for the previous year. So a family of 6 living on $25,000 a year is being audited for receiving too much help, too much assistance.” And it kind of goes on and on and on with that. He says, “I’ve never abused drugs or alcohol, I’ve never even tried them. I’m just a guy trying to live the American dream and provide for his family. It’s unfortunate that we look down on those who are trying to better our lives, even if it leaves them from receiving help from assistance in place to help them. Look down on me if you want, I don’t care. I know the truth. My family is healthy and sheltered and that’s all that matters. I don’t wish these trials on anyone else…” and it kind of goes on from there. So I want to take you back to that moment, what was, talk about what you were experiencing and what you were going through during that time. Nic: I didn’t expect this. I’m a friendly giant, but I’m a big boob too. Back at that time, I had started what I thought was, I started my entrepreneurial journey. I was working in film full time, working 12, 14, 16 hour days making $200 a day, just killing myself for my family. Going through the process of, I’d lost my job because I wasn’t going to hit my sales, I was a financial advisor, and I wasn’t going to hit my sales numbers. So you know, my ticket was stamped. So I said okay, I’m going to do my own thing. And in the course of all that, it was time to get your health insurance and those things, and I went through the proper channels, like I felt like I should. And I was referred to the government for the programs, based on the numbers. And as a provider, a father, an athlete competitor, I felt like a failure. We’ve all, when you have to rely on somebody else , or somebody else tells you, “Hey, we don’t think you can do this on your own, come over here and we’ll take care of you.” That’s basically what I was told. So it was hard to accept that and to live with that reality. So we did, and I worked hard and it was a blessing really, to not have to worry about how much health care costs or have some of the things to supplement to feed our family and stuff. So it was great and it was wonderful. But then I got the email from the state saying, “Hey, you’re being audited. We’re just looking at things and we’re not sure. You’ve been getting too much help.” So at that point I’m just sitting there frustrated because I’m working my butt off, just trying to make things happen, become someone involved in the film community in Utah. And I was, and everyone knew me, and I had a reputation, but I still was a nobody in the eyes of the government. So I went to Facebook to whine, looking for what I wanted, which was a pat on the back, “There, there Nic, you’re doing…we know you’re a good dude and you’re working hard.” That kind of thing, and I did… Russell: I was reading the comments last night. “Oh you’re doing a good job man. Good luck.” Everyone like babying him about how tough life can be. Nic: So I got what I wanted, but it still didn’t change anything. I still had to submit my last two years of tax returns and all of the pay that I’d got and everything like that, so they could look at our case number, not Nic, Leisle, Cloe,Ewen, Alek, William. So it was just one of those things. I got what I wanted, then comes Russell to give me what I needed, which was…. Russell: I saw that and I’m like packing the kids bags and everything and I was like, “ah, do I say something?” I don’t want to be that guy like, “Hey, 20 years ago…” and I was like, ah, I kept feeling this. Finally I was like, “hey man, I know we haven’t talked in over 20 years…” This was on Facebook messenger, “we hadn’t talked in like 20 years. I saw your post today and it sucks. And I know what’s wrong, and I can help. But at the same time, I don’t want to be that guy and I don’t want to step on any toes. I know we haven’t talked in 20 years, I have no idea if this is even appropriate. But I know what’s wrong, I can help you. And no, this is not some cheesy MLM I’m trying to pitch you on. But if you’re interested in some coaching, I know what’s wrong.” And I kind of waited and then I started packing the bags again and stuff like that. I’m curious of your thoughts initially as you saw that. Nic: It’s funny because my phone was kind of blowing up with the comments. So I would hear the little ding and I would check. And then I saw that it was a message from Russell, and we had said like, “Hey, what’s up.” And had a few tiny little small talk conversations, but nothing in depth personal. So I saw that he sent a message, so I’m like, “Sweet.” So I look at it, and I was half expecting, because I knew he was successful, I didn’t know about Clickfunnels per se. I knew he had something going on that was awesome, but I didn’t know what it was. So I was wondering, “I wonder what he’s going to say, what he has to say about things?” But I read it and it was funny because when you said, “I don’t want to overstep my bounds. It’s been a long time, I don’t want to step on toes.” Kind of thing, Russell, we all know his athletic accolades and stuff. I was a great basketball player too, I was in the top 200 players in the country my senior year and stuff like that. So I’ve been coachable and played at high levels and been coached by high level guys. So when I read it and he said, “I know what’s wrong and I can help you.” I was just like, “Yes.” That was my reaction. I just did the little, um, fist pump, let’s do this. So I replied back and I thanked him for reaching out and stuff, and I just said, I think I even said, “I’m coachable. I will accept any guidance.” And things like that. Because up until that point in my life, especially in sports, if a coach showed me something, I would do it the way he did, and I would kick the other dude’s butt. I didn’t care. I played against guys who made millions of dollars in the NBA. I dunked, I posterized on Shawn Marion when he was at UNLV my freshman year of college. I started as a freshman in a division one school in college. So I would take, I’ve always been that kind of, I would get that guidance, that direction, I can put it to work. So I was just like, “Dude, Mr. Miyagi me.” I’m 8 days older than him, so I’m like, “young grasshopper, yes you can teach me.” That kind of thing. So I welcomed it and I was excited. I had no idea, because again I didn’t know what he did. I just knew he had a level of success that I didn’t have. And if he was willing to give me some ideas, I was going to hear him out for sure. Russell: It was fun, because then I messaged him back. I’m packing the car and Collette’s like, “We gotta go, we gotta go.” I was like, ah, so I get the thing out and I was like, “This is the deal. I’m driving to Bear Lake, it’s like a six hour drive. I’m going to give you an assignment and if you do it, then I’ll give you the next piece. But most people never do it, so if you don’t that’s cool and I’ll just know it’s not worth your time. But if it’s really worth your time, do this thing. I need you to go back and listen to my podcast from episode one and listen to as many episodes as possible, and if you do that I’ll make you a customized episode just for you telling you exactly what’s wrong and how to fix it. But you have to do that first. “And I’m not telling you this because I’m on some ego trip, but just trust me. The problem is not your skill set, you  have mad skills, you’re good at everything. It’s all a problem between your ears. If we can shift that, we can shift everything else.” Then I jumped in my car and took off and started driving for six hours. And then the next day, or a day later you’re like, “I’m 14 episodes in.” he was still listening to the crappy one’s, according to Steven Larsen. The Marketing In Your Car, he was probably thinking, “This is the worst thing I’ve ever heard, ever.” But he did it. I said do it, he did it. And he kept doing it and doing it, and so two days into my family vacation I had Norah, you guys all know Norah right. She’s the coolest. But she won’t go to bed at night, she’s a nightmare. Don’t let that cute face trick you, she’s evil. So I’m like, I can’t go to sleep, so finally I was like, I’m going to plug her in the car and drive around the lake until she falls asleep. So I plug her in the car, strap her in and I start driving. And I’m like, this could be a long, long thing. She’s just smiling back here. I was like ugh. I’m like you know what, I’m going to do my episode for Nic. So I got my phone out, I clicked record and for probably almost an hour, it was an hour. I’m driving around the lake and I explain to him what I see. Did anyone here listen to that episode? I’m curious. I’m going to map out really quick, the core concept. Because some of you guys may be stuck in this, and the goal of this, what I want to do is I want to map this out, and then what’s funny is last year at Bear Lake, so a year later we had this thing where I was like, we should do a second round where I do a year later, this is the advice now. And I wrote a whole outline for it and I totally never did it. So I’m going to go through that outline now, and kind of show him the next phase. So you cool if I show kind of what I talked about? Nic: For sure. Russell: Alright, so those who missed the podcast episode, who haven’t been binge listening, you’ve all failed the test, now you must go back to episode number one, listen to the cheesy jingle and get to episode, I don’t know what it was. Okay, I’ve said this before, if you look at any business, any organization, there’s three core people. The first one is the person at the top who is the entrepreneur. The cool thing about the entrepreneur is the entrepreneur is the person who makes the most amount of money. They’re the head and they get the most amount of money. The problem with the entrepreneur is they also have the most risk, so they’re most likely to lose everything. I’ve lost everything multiple times because I’m the guy risking everything. But the nice thing is entrepreneurs that write their own paychecks, there’s no ceilings. So they can make as much as they want. They can make a million, ten million, a hundred million, they can do whatever they want because there’s no ceiling. So that’s the first personality type. The second personality type over here is what we call the technicians. The technicians are the people who actually do the work. And what’s funny, if you look at this, people who go to college are the technicians. What do they do, they look down on entrepreneurs, they look down on sales people. “Oh you’re in sales. What are you a doctor?” For crying out loud in the night. But they look down on people like us. Because “I’m a doctor. I went to 45 years of school.” What’s interesting, there’s technicians in all sorts of different spots right. I actually feel bad, I shouldn’t say this out loud, but at the airport here I saw one of my friends who is an amazing doctor and him and his wife were leaving on a trip and we were talking and he said, “This is the first trip my wife and I have been on in 25 years, together by ourselves.” I’m like, “What?” and he’s like, ‘Well, we had medical school and then we had kids and then we had to pay off medical school and all these things. Now the kids are gone and now we finally have a chance to leave.” I was like, wow. Our whole lives we’ve heard that medical school, becoming a doctor is the…..anyway that’s a rant for another day. But I was like, there’s technicians. And what’s interesting about technicians, they don’t have any risk. So there’s no risk whatsoever, but they do have, there’s a price ceiling on every single person that’s a technician, right. And depending on what job you have your price ceiling is different. So doctors, the price ceiling is, I have no idea what doctor’s make, $500 grand a year is like the price ceiling, that’s amazing but they can’t go above that. And different tasks, different roles, different position all have different price ceilings. But there’s like, this role as a technician makes this much, and this one makes this much and you’re all kind of these things. I said the problem with you right now, you have these amazing skill sets, but you are stuck as a technician in a role where they’re capping you out, where the only thing you can make is $25k a year. Remember I asked you, “What have you been doing?” and you’re like, “Oh, I’ve been networking, I’ve been learning, I’ve been getting my skills up, getting amazing.” I’m like, “That’s amazing, you’re skills are awesome, but your ceiling is $25k a year. No matter how good you get you are stuck because you’re in a technician role right now.” I said, “you’ve got a couple of options. One is go become an entrepreneur, which is scary because you’ve got four kids at home and you don’t have money anyway.” I am so eternally grateful that when I started this game, my wife, first off, we didn’t have kids yet, my wife was working, we didn’t have any money but I didn’t have to have any money at that time, and I’m so grateful I was able to sometimes, I was able to risk things that nowadays is hard. For you to come jump out on your own initially and just be like, “Boom, I’m an entrepreneur and I’m selling this stuff.” That’s scary right, because you’ve got all this risk. So I was like, that’s the thing, but it’s going to be really, really hard. I said, “there’s good news, there’s one more spot in this ecosystem. And the cool thing about that spot it’s that it’s just like the entrepreneur, there’s no ceiling, now the third spot over here is what we call the rainmakers. The rainmakers are the people who come into a business and they know how to make it rain. This is the people who know how to bring people into a company. Leads, they bring leads in. They know all this traffic stuff they’re talking about. These are the people who know how to sell to leads and actually get money out of peoples wallets and put it into the hands of the entrepreneurs. These people right here, the rainmakers don’t  have ceilings. In fact, companies who give the rainmaker the ceiling are the stupidest people in the world, because the rainmaker will hit the ceiling and then they’ll stop. If you’re smart and you have a company, and you have rainmakers, people driving traffic, people doing sales, if you have a ceiling they will hit and they will stop. If you get rid of the ceiling and then all the sudden they have as much as they want, they have less risk than the entrepreneur, but they have the ability to make unlimited amount of money. I said, “Your skill set over here as a technician is worth 25k a year, but if you take your skill set and shift it over here and say, “I come into a company and I’m a rainmaker. I create videos, I create stories, they’ll sell more products, more things.” Suddenly you’re not worth 25,000, now you’re worth $100,000, you’re worth $500,000. You’re worth whatever you’re able to do, because there’s no ceiling anymore. And that was the point of the podcast. I got done sending it, then I sent it to him and I sent it to my brother to edit it. And I have no idea what you thought about it at that point, because we didn’t talk for a while after that. But I’m curious where you went from there. Nic: So the first thing, you know, being told I was really only worth $25,000 in the eyes of the people who were hiring me, that was a punch in the gut. That sucked to hear. Thanks man. It was just like, I literally was working 12, 14, 16 hour days, lifting heavy stuff, I did a lot with lighting and camera work, not necessarily the story writing stuff, but you know, for him to put it so perfectly, that I was a technician. I thought going in, when I failed as an advisor and I started my own company, or started doing videos for people, and being so scared to charge somebody $250 for a video, being like, “they’re going to say no.” That kind of thing, and now I wouldn’t blink my eyes for that. But you know, it’s one of those things for him to tell it to me that way, just straight forward being like, “You are, you’re learning great skills and you’re meeting amazing people.” I worked with Oscar winners and Emmy winners and stuff in the movies and shows that I worked on, but again, I was only worth that much, they had a finite amount of money, and I was a small part of it, so I got a small piece. So listening to all of that, and then hearing the entrepreneur, the risk and stuff. I’m really tall, I’m 6’9” if you didn’t know. I’m a sink or swim guy, but because I’m tall I can reach the bottom of the pool a lot easier. When I jumped in, we had lost, as a financial advisor we had lost our home and we lost all these things. So I was like, I have nothing left to lose. Worst case scenario, and I had never heard that mindset before. We were renting a basement from a family members, our cars were paid off. Worst case scenario is we stayed there and get food stamps and that kind of thing. There was nowhere to go but up from there. So for me, I was just so excited. I’m like, I want to be a rainmaker, I want to be an entrepreneur, but I didn’t know where to find the people that I could do that for. So I was in this thing where I was still getting lots of calls to work as a technician, but I didn’t want to do that anymore. I didn’t want to put myself, my body, my family through me being gone and then when I’m home I’m just a bump on a log because I’m so wiped out, all that kind of stuff. So that was my biggest first thing, the action point for me. I started thinking, okay how do I transition out of this? How do I get myself out and start meeting the right people, the right kinds of clients who do have budgets and things like that, and how do I make it rain for them. That’s when I made that shift from working as a technician. I told myself I’m not going to do it anymore. The last time I technically worked as a technician was about 9 months ago. It was for a friend. So I made that shift and it was just amazing. Like Russell was talking about earlier, when you start to track it or when it’s part of your mindset, things start to show up and happen. You meet the right people and stuff. So those things just started, just by listening to that one hour long thing, I started changing and then the black box I got, Expert Secrets and Dotcom Secrets and started going through that as well. And it was just like, you see in the Funnel Hacker TV, that moment where the guy goes, “RAAAAA” that’s what happened with me. It was like a whole new world, Aladdin was singing. He was Aladdin and I was Jasmine, with a beard. Russell: I can show you the world. Nic: Exactly. But that’s what really, literally happened with me. Russell: That’s cool. Alright this is like summertime, he’s going through this process now, figuring things, changing things, shifting things, he’s changing his mindset. We go through the summer, we go through Christmas and then last year’s Funnel Hacking Live, were we in February or March last year? March, and so before Funnel Hacking Live we kind of just touched base every once in a while, seeing how things are going. He’s like, “Things are going good. I’m figuring things out.”  And then Funnel Hacking Live was coming, and I remember because we’re sitting there, and I think he messaged me or something, “Funnel Hacking looks awesome I wish I could make it.” I was like, “Why don’t you come?” And you’re like, “I just can’t make it yet.” I was like, “How about this man, I guarantee you if you show up it’ll change your life forever. I’m not going to pay for your flights or your hotel, but if you can figure out how to get there, I’ll give you a free ticket.” And that’s I said, “if you can come let Melanie know, and that’s it.” And I didn’t really know much, because you guys know in the middle of Funnel Hacking Live my life is chaos trying to figure out and how to juggle and all that stuff. So the next thing I know at Funnel Hacking Live, we’re sitting there and during the session I’m looking out and I see Nic standing there in the audience. And I was like, ‘I have no idea how he got there, but he’s there. Freaking good for him.” And I have no idea, how did you get there? That wasn’t probably an easy process for you was it? Nic: No. Credit cards. It was one of those things, I looked at flights. As soon as we had that conversation, it was funny because I was, I can’t remember what was going on, but it was a day or two before I responded back to his invitation. And I was like, I’d be stupid to say no. I have no idea how I’m going to get there. I think I even said, “I’ll hitch hike if I have to, to get there.” Can you imagine this giant sasquatch on route 66 trying to get to Florida. But I told my wife about it, and this is where Russell might have this in common. My wife is incredible and super supportive and she let me go. And we didn’t have the money in the bank so I said, “I’m going to put this on the credit card, and as soon as I get back I’m going to go to work and I’ll pay it off. I’ll get a couple clients and it will be fine.” So I booked the hotel, luckily I was able to get somebody who wasn’t able to go at the last minute and I got their hotel room, and I got the lfight and I came in and I was in the tornado warnings, like circling the airport for 5 hours, like the rest of you were. So I got there and I just remember I was just so excited. Walking in the room the very first day, the doors open and you all know what it’s like. I don’t have to relive this story. I remember I walked in and the hair on my arms, it was just like {whistling}. It was incredible, just the energy and the feeling. And I was like, t his is so cool. And then the very first speech, I was like that was worth every penny to get here. If I left right now it would have all been worth it. And you all know because you’re sitting here, you’ve felt that too. So that was my, getting there was like, “Honey, I know we don’t have the money, we have space on the credit card, and when I get home I swear I will work hard and it will be okay.” And she’s like, “Okay, go.” So I did. Russell: So now I want to talk about, not day one, or day two, but on day three at Funnel Hacking Live. How many of you guys remember what happened on day three? Russell sneak attacked all you guys. I was like, if I start going “Secret one, Secret two, Secret three” you guys will be like, “Here it is.” Sitting back. I was like, how do I do the Perfect webinar without people knowing it’s the perfect webinar? And I’m figuring this whole thing out, trying to figure that out. And we built a nice presentation, create an amazing offer for this program you guys are all in. And as you know, all you guys got excited and ran to the back to sign up and now you’re here. But you told me this personally, I hope you’re willing to share. But I thought it was amazing because you didn’t sign up that night. And I would love to hear what happened from then to the next day, and kind of go through that process. Nic: So this is my first Clickfunnels, I was all new to this whole thing. I was so excited when the 12 month millionaire presentation came up and I was like, “This is awesome.” Then I see it in the stack and I’m like, “I’m seeing the wizard,  I can see the wizard doing his thing.” And I was just so excited, and then the price. And it was a punch in a gut to me, because I was so, listening to it I was like, ‘This is what I need. This is what I want, this is what I need. It’s going to be amazing.” And then the price came and seriously, the rest of the night I was just like…. The rest of the presentation and everything after that I was just kind of zoned out. I just didn’t know what to do. Because I knew I needed it so badly and I’m like, that’s almost twice what we’re paying in rent right now. You know, it was just like, how am I going to justify this when I’m on food stamps and Medicaid and all this kind of stuff. You know, “yes, I’m on that but I dropped this money on a coaching program.” Russell: “From this internet coach.” Nic: Right. And so I’m having this mental battle and get back home to my room that night and I didn’t go hang out with people. I just was not feeling it. And I remember texting my wife on the walk back to the room. And I took the long way around the pond, just slowly depressedly meandering back to my room. And I’m texting her and I’m telling her how amazing it was and what the program would do and all that kind of stuff, and she’s like, “That sounds great.” And I’m purposely not saying how much it’s going to cost, just to get her excited about it, so I can maybe do a stack with her right. “For this and this….” See if I could try it. I didn’t, I failed when it came to doing that. I told her the price and she’s like, “That’s a lot of money. How are you going to pay for it.” And I’m like, “I don’t know.” And I’m like, “The only thing I can do, because I have to sign up while I’m here, and pay for it while I’m here. I can put it on the credit card and then we will figure it out.” So we talked a lot and I talked to my dad and it was the same thing. He was like, “Man, that’s a lot.” Just the scarcity mindset that a lot of us have with our family members and support system who aren’t, don’t think, who aren’t the crazy ones. So I went to bed and I got emotional, and I slept so so bad. Just didn’t sleep well that whole night. And again, I talked to my wife again the next morning, and I just, we just said, “It would be awesome. But I can’t do it, so I’m just going to work hard and figure something out and then if it ever opens up again, then I’ll be in a position to do it.” So I left my room that morning with that in my mind. I made the mistake of keeping my wallet in my pocket though, because I’m here. I again made the long walk back and kind of gave myself a pep talk like, “Don’t worry about that kind of stuff. Just more value out of it, meet more people.” So that’s when I left my room that morning, that’s where my mind was. Russell: What happened next? Nic: I walked into the room and Kevin Hansen, who I had, it’s funny, he does a lot of editing for Clickfunnels, and he and I had actually met independent of Clickfunnels before. It was one of those things like, “Oh you do, oh my gosh.” and it was like 2 months after we’d met. So I was talking to him, just chitchatting, and I just had right then in my mind, it was like, “Walk over to the table and sign up. If you don’t do it now, you’re never going to do it.” And it was just one of those things, because I’d given myself that speech, that whole five minute walk across the property. So I finished up talking with him and I just said, “I’ll be right back.” And I walked straight over to the table, got out the credit card, wrote it all down, and I’m like, I don’t even know what my limit is, so I hope whenever they run this that it goes through. I don’t know what’s going to happen. So I did and I got that little silver ribbon that we all got. And again, {whistling} chills. Like I was like, holy crap, this is amazing. I put it on my little lanyard thing and I was just like, I couldn’t believe it. The adrenaline and all that stuff of, “I’m doing it. And my wife is going to kill me when I get back home.” So that’s, then I went and got my seat and I was just floating, you know. I was so amped, I could have “Steven Larsened” it and screamed over the noise of everybody else and it would have been very, you would have heard it. So that’s what I did that morning. I was like, ‘Not going to do it, not going to do it, not going to do it.” I walked in, 60 seconds done. You have my money. Russell: So I’m curious, when did you tell your wife? This is like a marriage counseling session, huh? Nic: yeah, do you have a couch I can lay down on? Russell: A big couch. Nic: yeah, really. So I got home and I didn’t tell her, at all. I didn’t. I said, the clock is ticking. I have 30 days until that hits, or 20 days until the credit card statement comes and she’s like, “Wait, why is there an extra $2000 bucks on here?” So I just, I said, I’ve got some time because my wife, she’s 5’3”, she’s dainty, little petite lady, but she’s not scary I guess. But this is the first time I was really scared to tell her something in our marriage. So I just said, I’m just going to hit the road hard and see what I can come up with to cover at least the $1800 and the hotel, for what I racked up at Funnel Hacking Live, and then that will get me another 30 days to figure something out. So I went and I never told her until the credit card statement came and she saw it. She’s like, “What’s this?” But what happened before that, I don’t know, do you have something after that or do you want me to go to the next part? Okay, so me going to work and being like, “I gotta find it.” and it’s funny that night at Funnel Hacking Live, I went on Facebook and I created some half thought through offer where it was like, “Hey if I can get like 5 people locally where I’m at to do a monthly low number where I create a couple of videos for a monthly retainer, that will cover it and I can figure it. But nobody nibbled on it. So I got home and I started just trying to figure stuff out. And I had met another lady who had a company and she uses Clickfunnels for her course. And it was funny, I talked to her before I went to Funnel Hacking Live, and we were talking and she was like, “Do you know Clickfunnels?” And I was like, “That’s so crazy. I do.” Because I’d never met anybody else that had. So I got home and I shot a little video with her, it was a test to do some modules for her course and she loved it and it was great. So we were talking about, she had like 20 videos she wanted to do and we were talking about budget, and I just said, “you know what, for that much, for that many videos and all this kind of stuff, it’s going to be $25,000.” And she didn’t even blink. She’s like, “Perfect, that’s great.” Thank you, you guys. You’re going to make me cry. Thank you.  And that was like maybe two weeks after I got home that that happened. And I left her house and I tried my hardest not to do a jump heel click going down her driveway, out to my car, and I got around the corner and I messaged Russell like, “dude, you’ll never guess. I just closed my first 5 figure deal and this is what it was…” and he was like, “That’s so cool.” You know. But it was the whole plata o plomo thing, I would never have the guts to ask for something like that, I know that I should and that my skills and what I can do are worth that and more, and it’s been proven to me again and again since then, but to ask the first time, that first time you have a big ask and you’re just throwing yourself out there, and if she would have said no…Now what am I going to do? Because I had actually done another pitch where I did like a webinar pitch where I  had a stack and slides and stuff because it was for a Chamber of Commerce, and I wanted to charge them 2500 a month to do like 4 videos a year. And I did the whole thing like, “If you do it, it’s $2500 a month, or if you do it all right now it’s this…” that whole you know, and they passed on it. I was like, ugh. So it was just one of those things where being around y’all, that was my first experience being around entrepreneurs, really. I have friends who have had businesses, but I felt weird for wanting to create my own thing or being selfish because I have four kids. Like why don’t you go get a real job? All those conversations that you hear and have with yourself, especially when things aren’t going great. But it was like okay, I have to get it done or I have to drop out. And I just, even in that short amount of time I received so much value from the people I was beginning to meet, and then as the content started coming out I was like, “There’s no way I could live without this after having a taste of it.” So that was my, I had to get it done and it worked out. Russell: Amazing, I love that story. So coo. Alright, so since then, how many of you guys have watched his….are you daily or almost daily Facebook Lives? Nic: Pretty much, almost daily. I’ll miss some… Russell: How many of you guys have watched his daily Facebook lives, he’s doing what we’re saying right. He’s doing it. He’s doing it. I see it, I see it coming in my feed. It pops in my feed over and over. He’s doing what we’re talking about. He’s attracting people, he’s telling stories. All the stuff we’re talking about, he’s been doing it. But part of it, he had to have that emotion, that plata o plomo moment and then he hit it and it’s just like, he’s been running and running and running and running. And it’s been so insanely fun to watch the progress and the growth. Some of you guys know he put out an event that’s coming up this weekend and sold out in 5 seconds. He’s like, “I sold out, should I make it bigger?” and I’m like, “No people should have responded to you faster, it’s their fault. Sell it out because next time it will be easier to sell it out again and easier to sell out again.” But he did it by giving tons of value. Telling stories, telling stories, telling stories, providing more value to you guys, to other entrepreneurs, other people in the community and people are noticing. All the stuff we talked about today, he’s doing it. Consistently, consistently, consistently doing it. That was so cool. I don’t even know where to go from here. Alright I know where to go from here. Before I move into this, was it scary? Nic: All of it scary? Well, this is what, back to my competitive days, I don’t care who, I’d played against the best players in the country at high levels. And I didn’t care if you were going to the NBA, being recruited by Duke, once we got into the lines I didn’t care who you were, I was going to make you look silly. I would hold, you wouldn’t score a point on me, or I would just like out work you and if you wanted to get anywhere I was in your face the whole time. And so this was a whole different game for me. I remember Myron talking about in his speech at Funnel Hacking Live, you have to stay in the game long enough to learn the game, and I was new to this game. Like brand new, less than 12 months when I went to Funnel Hacking Live. And it was terrifying because, not necessarily because I didn’t think I could do it, I was just worried when, how long it would take. Like am I going to go and just spin my wheels and it’s going to be 15 years, 2099 and I’m wheeling up across to get my reward from him in his wheelchair, just like, “Hey buddy.” You know, that kind of thing. I just didn’t know how to make it happen quick. That kind of stuff. So I was definitely scared, not necessarily of failing, because I had failed before, I was just scared how long it was going to take. Russell: one of the best moments for me was this summer, him and his family were driving home from, I can’t remember where, they were driving through Boise, and he’s like, “Can we swing by and say hi? My kids want to meet you, my wife wants to meet you.” That’s always scary when you haven’t met someone’s wife or kids and you’re like, what if they hate me. And I remember I started thinking, oh my gosh. He spent all his money coming out here, and then he bought the thing, she might legitimately want to kill me. I have no idea. I was a little bit nervous. And I came and met them and the kids, it was super cool. I remember the coolest thing, your wife just looked at me and she said, “Thank you.” And I was like, how cool is that? Just the coolest thing. Thank you for convincing, persuading, whatever the things are to do this thing. I think sometimes as entrepreneurs we feel the guilt or the nervousness of, “Should I sell somebody something? Is it right, is it wrong?” You have to understand when you’re doing it, it’s not a selfish thing for you. It’s like, how do I get this person to take the action they need to do. Because most people won’t do it until they make an investment. It’s just human nature. They’ll keep dinking around and dinking around, whatever it is until they have a commitment, until they make that covenant, like Myron talked about earlier, people don’t change. So in any aspect of life, you want someone to make a change, there’s got to be something that causes enough pain to cause the change, which is why we have the program. We could have priced the program really, really cheap but I was like, “No we won’t.” We legitimately wanted to make a plata o plomo moment for everybody. You’ll notice, when the program signup, not everybody who signed up is here today. Some people fell away, some of them left, things happen and I totally understand, but I wanted to make it painful enough that we get people to move. And there are people in this room, I’ve joked about, Nic probably shouldn’t have bought that. If he would have asked I would’ve been like, “No dude, don’t. What are you thinking? Why would you do that?” as a friend this is weird, but I’m so grateful. Are you grateful you did? Nic: Absolutely. Russell: Where’s Marie Larsen, is she still in here? I talked about this in the podcast. She was in the same situation, she should not have signed up for it, it’s insane. I saw this text she sent Steven, she’s like, how much did you have in your bank account when you signed up for it? $70 in the bank account, $1800 a month bill she signed up for. And then it started happening and she was freaking out how it’s going, if you guys haven’t listened to the podcast, Lean In, yet I told the whole story. But it got nervous month one, then month two happened and she’s like, “Oh my gosh, I need to leave. I can’t afford this.” And she’s talking with Steven and Steven’s like, “Well, you could leave and walk away, or you could lean in.” so she decided, “Okay, I’m going to lean in.” So she leaned in, and I’ve watched as her business over the last 3, 4, 5, 6 months is growing and it’s growing and it’s growing because she leaned in. Tough times will come, every single time it comes, but those who lean in are the ones who make it through that, and who grow and who build huge businesses.

On this special episode with Russell’s first ever guest interview, we hear from Joe Marfoglio about the best things to do to grow your YouTube channel. Here are some of the informative things you’ll hear in this episode: Find out why thumbnails are so important to how many people watch your videos. Hear why Russell’s long intro on Funnel Hacker TV cost him views. And find out what tool you can use to not only track your own videos, but also the videos of your competitors. So listen here to find out Joe Marfoglio’s best tips to grow viewership on your YouTube channel. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets show. I hope you guys are excited for today. We have a special guest, and I’ve rarely, if ever, brought on a special guest to the show. But as we are getting closer and closer to the Traffic Secrets launch, I thought it would be fun to bring on Joe Marfoglio, who is the guy on our team who does all of our YouTube stuff. So we’re calling these tails of a funnel hacker, and Joe’s episode is going to be walking you guys through some of the stuff that we’re doing to grow our YouTube channel, and are following some things that didn’t make sense to me, like cutting out our amazingly designed intros and making thumbnails that look goofy because they increase viewership and a whole bunch of other stuff. He literally took one of our videos that had less than 1000 views, edited a couple of things and boosted it to over 100,000 views with no ads spent. So these are the kind of things he’ll be talking about on today’s episode. So I’m going to queue up the theme song, and when we come back you guys will have a chance to meet my friend Joe Marfoglio. Joe Marfoglio, Joe how are you doing, man? Joe: What’s happening man? Hey, glad to be here. Thank you for that awesome intro. Russell: Hey man, this is the first time we’ve done a live interview on this show before, which is really exciting. Very exciting. And I love you have your Funnel Hackers shirt on, and all your Two Comma Club awards in the back. Joe: That’s it man. I’m just waiting for the Two Comma Club X to come in the mail to kind of even out the set, it’s going to be awesome. Russell: Joe just won one last week, you guys, at Funnel Hacking Live he got one, which is pretty cool. Alright, so obviously we don’t have a ton of time, but I’ve got a lot of questions for you. So inside of the Traffic Secrets book, there’s a whole chapter on YouTube traffic. And most of it I pulled from you, because you are the guy who on our team is doing all of our YouTube, doing all this stuff, and you’ve done such an amazing job. So most of the things are there from you. So this is kind of to tease people a little bit about what’s happening inside the book, but also to just get them to know you and understand some more about YouTube. So why is YouTube, do you think, different than all the other platforms that are out there? You know, we’ve got Instagram, Facebook, Twitter, TikTok, all this stuff, why YouTube, why are you so passionate about YouTube? Joe: You know, so yeah you have Facebook, Instagram, and I see a lot of people, it’s very easy, it’s sometimes easier for them to build a big following on Facebook or Instagram, they kind of go to YouTube and they struggle a little bit. And it’s because YouTube isn’t just a social media platform, it is a social media platform, but it’s also a search engine where people are searching for a certain, you know, certain topics. Maybe they’re searching how to do something. You know, so what you have to do with YouTube is not only put up content that’s engaging that people want to watch that has value, but you also have to add kind of a story element to it. And the one thing that you don’t want to do, and I see people do this, is kind of repurpose your content. Like say you have content you put on Facebook, and then Instagram or a podcast and you like, you know, and you distribute to all these different channels. If you put it on YouTube, a lot of times you find that it’s not going to get that much traction. And think about YouTube like this, when you watch YouTube yourself, if you guys are out there and you’re watching YouTube, why do you subscribe to a certain channel? If you’re going to subscribe, maybe they’re showing you how to make money online, or how to grow your instagram, but there’s a ton of videos on there that talk about how to grow your instagram channel, but it’s like, what makes you subscribe and want to watch somebody? It’s going to be their personality, it’s going to be the way they engage with you. And it’s going to be the way the content comes across. So what I would say for YouTube, the difference is, is treat YouTube like it’s it’s own thing. Make videos just for YouTube and try to approach it not as a marketer, but as a creator. Not that you’re going to sell anything but that you’re going to build your audience and your following. Russell: Yeah, one of my favorite things about YouTube too, and I talk about this in the book a little bit, every social platform, like let’s say you do a Facebook live, like we’re doing right now, it’s happening and then it’ll drop, it’ll be  here for the next couple of days, then it will drop down the newsfeed, and then eventually just disappears and nobody will ever see it again. Whereas YouTube is the only platform where you create something and then it grows over time, because it’s not just social, it’s social and a search. And that’s why it’s so, it’s different because you create something and if you create it the right way, then it sits there and it grows throughout time, as opposed to everything else, which seems to diminish over time. So it gives, at least someone for me, who’s creating stuff, it gives me more incentive to create stuff that’s nice because it’ll last beyond the moment. Whereas Facebook live is there for a moment, and then it’s gone. Whereas YouTube it can last for forever. I mean, like we talked about earlier, the Overcome Pornography videos, overcoming pornography addiction, they still get hundreds and hundreds of views every single month, and we don’t even sell the product anymore, which is probably sad because you were an affiliate making money when it was there. Joe: No, yeah that video, I think I sent you a screen shot when you were doing the book, and it has hundreds of clicks on there, and what it does is the content builds on each other. So you put a video out three years ago, and if you keep putting content out, you’re going to keep getting leads, you’re going to keep getting people subscribing and watching your stuff, and yeah, it doesn’t disappear, it just builds on top of each other. Russell: Okay, I want to ask another question, this is off the questions that you sent me as pre-questions, because I’m excited about this one, I hope that’s okay. I’m going to put you on the spot a little bit. I think a lot of times people think YouTube strategies like, ‘Okay, I gotta make the most perfect video in the world.” And you look at companies like Dollar Shave club for example, where they made this video, and it goes crazy viral and then builds this huge company up, and he sells to whoever he sold for, for like a billion dollars. So we’re like, ‘Okay, I’ve got to make the perfect YouTube video.” And people stress about it and because of that, they never actually make something at all. Versus like, you told me, in the book we share the example, but you talked about the strategy of like Gillette or other things like that. Will you talk about that? Because I feel like that’s a strategy that more people like me could actually do. Not I gotta make the perfect video, instead looking at it a little differently. Will you talk about how Gillette did their strategy and how we can use that as well? Joe: Yeah, so here’s the thing. When you guys are starting your YouTube channel, think of it like in, the first thing you want to do is really go deep in your niche, whatever you’re doing. So for example, Gillette, what they did was they didn’t go out there and say, well, they did. They tried to make a viral video like Dollar Shave Club, and it flopped. So what they did was, they said, “Listen, we want to dominate for the keyword how to shave.” Because the people that watch how to shave videos buy our product. So they did how to shave your head, how to shave your back, how to shave your legs. They did all these videos that got hundreds of thousands and millions of views, and they were very targeted to their subscribers. So the thing I would tell people is, figure out what your niche is, figure out what you’re going to go after and go deep in that niche. Kind of like the way you explain the whole blue ocean strategy in Expert Secrets. Because, the one thing you don’t want to do is go and look at someone who has a million subscribers and follow what they do. So say you’re doing, because they’ve already been established, they already have a huge audience. So say you’re doing Amazon, what you want to do is go through Amazon and say, okay, make videos on Amazon, on Amazon FBA, on Amazon Drop Shipping, on Amazon Affiliate. And then go through and hit, every time, anything that someone is searching for Amazon, you want to make a video on. And it doesn’t have to be a perfect video, like you said. It just has to be engaging enough to get retention, but it doesn’t have to be this high production video. But what you don’t want to do, is you don’t want to make a video on Amazon, then make a video on how to make money online, then make a video on procrastination, then make a video on the Corona Virus. If you want it to, if you’re just starting, you want to create this traffic lane that like YouTube knows, “Okay, when Joe puts a video out, it’s going to be on Amazon.” And then they’ll start showing your video to more and more people that search like Amazon stuff, and then you can expand out from there. Russell: Very cool. Yeah, actually go look at Gillette’s. It’s funny, after you told me that story I went and looked in there and you see all the, there’s stuff that I never would have dreamt people are looking to shave. So, alright, there you go. There’s a video for that now too, which is awesome. It’s very cool. Okay, my next question for you is when someone creates, let’s say they’re creating videos and posting them on YouTube and they’re not getting any traction, they’re not getting a lot of views, what would be the best way for someone to look at that, and be like, “Okay, here’s how I tweak it or optimize it to get people to actually start watching my videos.” Joe: That’s a great question because I see this all the time. I see people posting their videos up there and they’re getting no views and they just keep posting the same videos. So here’s the thing, think of it like this, think of your YouTube channel, say you have a store, a brick and mortar store, think of your YouTube channel as, that’s your storefront. The videos that you create are your product, and the people that view it and subscribe are your customers, right, they’re raising their hand and saying, “I want that product.” If you’re putting videos out, and no one is watching them or subscribes, or very little people are watching or subscribing, you change up the way you make your videos, there’s something wrong with the way you’re making your videos. Don’t batch out your videos and just throw them out there. You have to see what videos are engaging. So what I would say is, the first thing I would start out is like I said, find your set of keywords, your content bucket. Start putting those videos out, see which videos start getting some traction, and then double down on those keywords. The other thing you want to do is constantly be testing your thumbnails. The two most important thing about your video is going to be your thumbnail and your attention. You get the best video in the world, but if your thumbnail stinks and your title doesn’t have a hook, people aren’t going to click on it. So the thumbnail is, that’s like the visual hook, that’s going to stop people from scrolling and saying, “What’s happening here?” So big faces, little bit of text, your title has your keyword in it, but it also has your hook. And then the video, the first 30 seconds to the minute is the most important part to your video. Because that’s where you want to hook people, and that’s where you want to keep at least 80% retention, and you want at least 50% retention all the way to the end. If you’re not getting that, the best thing to do is after you shoot your video, putting call outs, put in some b-roll, kind of do some pattern interrupts, to keep people visually engaged with your video. Because unlike say a podcast, when people are watching on YouTube, if you’re not visually engaging them, they’re going to look somewhere else. Russell: There’s like a hundred different options for them to click on around the video of like, uh, distraction. Joe: Right. A good example of this is on your channel, you had a video up on sales funnels and you know, you posted it a few years ago, it got a couple of thousand views, we took that same video, just added call outs and b-roll, I think that new video has 150,000 views. Russell: Wow. Joe: And the simple thing is, is even though it’s amazing information, it doesn’t matter who it is, if people aren’t visually stimulated, they’re going to go off. Russell: Yeah, interesting. A couple of things that I learned from you that were crazy is like the thumbnail one, like you said. We used to make these beautifully designed thumbnails, and then the click through rate wasn’t very high and then you made these, no offense, but these ones I’m like, “Ah!” and then it’s like 5x more click throughs. I’m like, ‘Oh, crap.” And it was interesting at Funnel Hacking Live, Prince Ea talked about that, he said when you do a shoot most people do the video and then they try to find a still to make the thing. He’s like, no, you bring professional photographers. That’s the most important part, the thumbnail. He says they’ll spend more time trying to get the thumbnail sometimes, than the entire video as a whole. So I think that’s one big thing. The second thing that I learned from you that was interesting, and we did 100+ episodes of our Funnel Hacker TV show, and I loved it, they were so much fun, but we never got tons of views. I was like, “Why are people not loving this?” and when you started looking at our stats, you’re like, “Well, the reason why is people watch the first little bit, then you have a 30 second cool intro that was amazing. It was the most amazing intro of all time. Any creator would be so proud of this amazing intro. And then it got into the content.” And you showed me like, “Here they are hooked and then the intro starts and then people at the end that make it through that stay gone.” And you went from like, “Take a 30 second intro and make a one and a half second intro.” I was like, “But it’s like, it’s so, on a tv show they have a huge intro and it’s amazing.” And you’re like, “They’re not watching TV, they’re sitting here with YouTube with a thousand things around them, distracting them. You’ve got to be focused and get to the point quick and engage them and keep them hooked.” So yeah, things like that, that I think creators like me are like, ‘Oh, look at my intro, it is so long.” And that’s not the right move. Joe: Yeah, exactly like, the best kind of format is like a 15 second hook, 4 to 5 second branded intro, 10-15 seconds who you are, your content and then a call to action at the end. Russell: So cool. Oh man. Well Joe, I appreciate you coming on man, this was fun, being my first live interview. I’m not the best interviewer, but you were a great guest and shared some super actionable, and important things. And I think what I would recommend, you know we’re funnel hackers here, so we’re good at looking and modeling what people are doing. So go look at our channel, and look at the videos that get a lot of views and ones that don’t get very many. And Joe’s in it always optimizing stuff and figuring things out, but half of this whole game is looking at what’s working and then be like, why is that working? That’s what I’m doing, that’s what you’re doing, we’re always doing that in all aspects. Why is that working, what was the reason? And then trying and testing and making little tweaks and changes. I would love if you shared one last thing, just because I remember the first time there was a plugin in Chrome, I think it was Chrome, that you told me to download, and I downloaded this 3 or 4 years ago, and now every time I go to YouTube I see all the stats and it’s so much fun to see all that stuff, and I think most people don’t even know that there’s stuff, tools like this available, to give you all the analytics and all the detail on the video. I want to talk about any of the tools like that, that you use right now that people can use as well. Joe: Um, yeah. So one of the ones is VidIQ, it’s the one I told you about, which is I love it because I do SEO. So the data in there is amazing. Everyone should get it. They have, the best part about it, you can put your competitors in there, you can see what they’re doing, you can see what videos are trending for them. So that’s a great video. Another one I think is Two Buddy, which is, you know, it’s okay. But My preference is definitely VidIQ, just because it has all that data. Especially if you’re constantly testing and looking at stuff. Russell: It’s great that it’ll show you your competitors videos. Like this video got added x amount of people to subscribe to their channel because of this video. And this is how many views it got. How many it’s getting per day, and all the… You’re just like, “How are they telling me all this stuff? This is amazing.” It shows you all the stuff that, and then you can reverse engineer it from there. As a funnel hacker that’s what we’re looking, how do we reverse engineer things? And this gives you like, it’s basically like, “Here’s what happening with the video.” And from there you can reverse engineer like, “Cool, now I know what I need to do. What do I need to create? How do I make something better? How do I make something that’s going to beat that one out so I get all those views coming to mine instead?” and stuff like that. Joe: Yeah. Russell: Awesome man. Well, thanks Joe. I appreciate you coming and being on the show. Everyone, if you had a good time with Joe, comment down below and say, “Thank you, Joe. We love you.” He’s been such a huge you know, support for me for the last, almost ten years. It’s been almost ten years, hasn’t it? Since we first met? Joe: Yeah, I think so. 2012, I think. Russell: That’s crazy. So a long time, and a huge help for us inside of Clickfunnels, growing our YouTube Channel and helping us get the message out to more people. So grateful for you man, thanks for being on the show. And everyone, please comment down below and tell Joe thank you for spending time with us today. Joe: Alright, thanks guys. Russell: Thanks man. Joe: Thanks Russell. We’ll talk to you later. Russell: Alright, see you man.

Highlights from my keynote presentation at FHL 2020. Showing the 5 steps of how to find your voice, including how to find, develop and create your own frameworks. On this special episode Russell shares part of his keynote presentation from Funnel Hacking Live 2020 in which he speaks about finding your voice using a framework. Here are some of the super interesting things to listen for in this amazing episode taken from FHL: Find out what Russell means when he says everything is a framework within a framework. See why you need to become really, really good at making frameworks, and who someone is you can look to that shares a lot of them on social media. And find out all the steps you need to take to be able to finally find your voice. So listen here to this very special keynote presentation from Funnel Hacking Live 2020. ---Transcription--- What’s up everyone, this is Russell Brunson again. I’m still in beautiful Puerto Rico having a good time with some of the most amazing marketers, and personal development minds on this planet. And for today’s episode I wanted to give you guys some more from Funnel Hacking Live. During my keynote presentation I talked about some really cool things, and the first one I talked about how to find your voice, and inside of that how to develop your own frameworks. And really the theme of the event came back down to frameworks. I talked about how we find and develop and create our frameworks, and then on top of that went deeper into how to teach your frameworks and how to sell your frameworks and things like that. And then every speaker basically shared their framework. Everybody from Tony Robbins to Ryan Holladay and every speaker in between kind of shared their frameworks. So as you guys get deeper and deeper in this business you’ll realize it really all comes down to frameworks. So the very first presentation, part of my first presentation, I want to share with you guys is how to find your voice, and inside of that journey, how you’re going to create your own framework. So with that said, I’m going to queue up the theme song, and when we come back you guys will hear this first part of my keynote presentation going deeper into finding your voice as an entrepreneur. I think a lot of us get started in this business, at least I did and I was a shy, awkward, and I’m going to show you guys a clip in a minute…you have to evolve, you can’t just, there’s a process you go through. And a lot of times people that read my book Expert Secrets, they’re out there with a sign saying, “I’m an expert. I’m going to sell you something.” No, no, you missed it, that’s not the purpose, that’s not the path, that’s not how it works. There’s a process for you to be able to find your voice, and you’re like, “What’s the process? What’s it look like?” and forever I didn’t know. I decided you just go out there and you do it, and you do it, and you do it. And it wasn’t until recently that I sat down and said, “What did it actually look like for me? What did it look like for other people? How do I reverse engineer that so we can teach it?” and that’s where this process and this framework came from. Alright so I’m going to walk you guys through this. So phase number one here, phase number one is what I call the dreamer. And this is the phase that starts with a little spark. How many of you guys when you got into whatever it is that you’re doing, you didn’t know exactly what you were going to do, you may not have been super passionate at first, but you had the interest, some desire, you’re like, “This is kind of cool.” thinking about your business or the marketing of your business. When I got started in this, I didn’t know I was going to be a marketing nerd. I got a C in my marketing class. A C, and I should have got a D or an F, but my teacher was really, really nice. But I got a C in my marketing class. I didn’t know marketing was even exciting or fun or anything. It wasn’t until later when I was learning these things and trying to start a business when all the sudden there was a spark and I was like, “Oh my gosh, this is amazing.” And it all begins there.  So I want you thinking back about your business. What was the spark initially that got you so excited about what it is that you do? Can you guys remember that moment? What was it that created that spark for you? That’s where this begins. The next thing that I want to kind of add upon that, this is from Tom Bilyeu and Tom is speaking tomorrow, I believe. So I’m excited about Tom coming, it will be his first time at Funnel Hacking Live. But as I was developing this, I saw Tom post something on Instagram, and I was like, “Oh my gosh, this is brilliant.” He posted a little framework for how to develop your own passion. And I think about this a lot because I get people all the time who come into our world, and they’re like, “This is exciting, but I’m not passionate about anything yet, Russell. What do I do? How do I find passion?” I’m like, “I don’t know.” because for me, I’m just excited about everything in life. There’s so many cool things happening, and I don’t know how to develop passion. I couldn’t understand that in my mind until I saw this from Tom and I was like, “Oh my gosh, this is the secret.” For those of you guys who may not have it, you’ve got a spark and you’re trying to figure things out, this will help you. This is what he said, this is the 5 step process he said. Number one: Go and experiment with a whole bunch of stuff. So if you’re like, “I don’t know what business I want to be in, I don’t know what my career is going to be” or whatever, you go try a bunch of things. That’s why a lot of people go to college. You’re taking a whole bunch of classes just to find out, what am I actually interested in? So you go and experiment with a whole bunch of stuff, that’s step number one. Step number two: After you do that, start looking at all the things I just tested and tried, all the things I read, all the podcasts I listened to, all the videos I watched, what are the things that spark my interest? And you think, “I’m interested in that, that’s the next topic I’m excited about. That’s something I could be passionate about.” So you find the thing that sparks your interest. From there you start deeply engaging with those things that sparked your interest. You start going deeper on them. If you listened to a podcast about biohacking or about whatever, you’re like, “This is cool.” It’s like, “Okay, now let’s go deeper to see if as I go deeper this keeps resonating with me.” So start going deeper, start studying, start learning, start finding people around you that are excited as well, and go as deep as you can. Number four: As you start engaging and it goes from an interest to a true fascination, you get that fascination that’s like, “Oh my gosh, this is exciting.” Then you go down the path to gaining mastery. And then number five: Fascination plus mastery equals passion. Now this for sure was true in my journey. Again, I got started I was a college kid, I had just met my beautiful wife. I had proposed to her and I realized that I didn’t have a job. And she was probably going to want to eat sometimes, and I was like, “What do I do? I don’t know. Let me try a whole bunch of stuff.” I started just doing a whole bunch of things and studying and reading and learning, and all the sudden I started finding these things that caused interest. And those things I started geeking out on and going deeper and deeper until my interest became a passion, and the more deep the more fascinated I got, and the more fun it got. And that’s where this journey begins. That’s how you get the spark and you start to grow. Alright, so after you guys have the spark, do you know the best way to turn a spark into a fire? Do you guys want to see? It’s kind of cool. This is the way you turn a spark into fire. Let’s dim the lights a little bit. If I get my phone out right here and I turn this light on, this is a spark. And by itself, if I’m not careful, this spark is going to go out. I need your guys’ help. Can everyone get their phones out real quick, and turn the lights on? Something interesting happens when you take spark and you get it around other people’s sparks, other people who are already on fire. Everyone grab your phones out, get them out and turn your camera on really quick, I want you guys to see this. If I want to turn my spark into a fire, into an inferno I gotta find other people.  Look around you guys, look behind you. You find other people and you get your sparks together, it starts growing. Alright, if I take my spark to a fire, it can’t help but grow, am I right? That’s why we’re here today, to help you guys take your spark and to light it on fire. I tell people all the time, my role in this whole game is to get you guys so excited and so passionate about the marketing of your business, whatever business you’re in, you’ll be able to run with it. I’m assuming you’re already obsessed with your business or you wouldn’t be here. So my job is to get you obsessed with the marketing of it. Let me take that spark and let me ignite it and get it on fire. The best way to get that spark into a fire is to ignite. I lost my thing, is to get it around other people. As you get around other people you start feeling that, it starts growing inside of you, and that shifts you now to the second phase. The second phase is where I start taking on the identity of the reporter. It’s interesting, how many of you guys have ever heard of Howard Berg, the world’s faster reader? So when I was in elementary school in the 90s I was an infomercial geek. So I was watching infomercials and there was this guy who was the world’s fastest reader. I saw him reading these books, and he goes through the page like this, flips through and starts reading them super fast. I was like, “That is the coolest thing. There’s no way it’s true. He’s got to be faking it.” And I remember watching the infomercials over and over and over again as a kid. Then fast forward like 15 years later, I’m a grown man, well, grownish. My kids always tell me, “Dad, you are the least mature adult we have ever met.” I’m like, ‘Thank you guys, I think.” I remember on Fox news, what’s the Cavuto, the Cavuto show, Howard Berg was on there, it was right after the health care bill came out. And there was the huge health care bill, and they had Howard Berg read the entire health care bill live on Fox news in front of everybody. So he reads the whole health care bill in 55 minutes, and then afterwards he interviewed him, “So what does it say?” And he starts telling him all the things and reciting back huge portions of the health care bill. I’m like, “This guy is amazing.” And then I’m at an event like this, it was in Dallas, there was about 1000 people. It was about a fifth the size of this. And I’m speaking on stage and I get done afterwards and some guy is like, ‘Hey, there’s the world’s fastest reader is here. He wants to meet you.” I was like, “Wait, wait. Howard Berg’s here?” and I started totally fan-girling and freaking out, and he’s like “You know who he is?” I’m like, “Yeah, I used to watch his infomercials when I was like 15 years old. This is…” Anyway, I was so excited I had a chance to meet him, and me and Howard have become really good friends since then. And actually, when I launched the Expert Secrets book I had Howard fly out to our office and I was like, “I want you to read my entire book, live on Facebook, and then I want to quiz you and see if you actually remember it.” Because writing a book is cool, but having the world’s fastest reader read it live in front of you is way cooler than that. So I had Howard fly out to Boise, and I was like, “Here’s the book. I want you to read it.” And he sat down and he started reading it. And did anybody see the episode of this where he did it on Funnel Hacker TV? He read the entire book in 4 minutes and 43 seconds live on Facebook and I was like, ‘This is so cool. There’s no way he’s actually getting it.” So we watched and he read the whole thing, and then when he got done reading it, I had the really cool opportunity to sit there and be like, “Okay, let’s see if you actually read it.” And I started asking him questions about it, and he was able to tell me things back. “Well, you said this and this. Then you talked about this. And this is my thought about that.” And it was one of the coolest experiences of my life. Did you guys ever see the Sony speed-reader commercial? He’s on that with Justin Timberlake. It’s a really funny ad where basically they have the Sony speed-reader and Justin Timberlake says something like…maybe it was Peyton Manning…anyway, Peyton Manning says something like, “With the Sony Reader I can read 100 books.” And Howard Berg goes, “I just did.” And then Justin Timberlake is like, “I just did too.” It’s the funniest commercial. It’s worth watching. So after that night, after we got done, we took Howard out to dinner in Boise. And I’m sitting here like, there’s this guy who’s read over 30,000 books. Every book you can dream of, he’s read. What do you ask this guy? He’s got information about everything. I could ask him about business or about finance, or about sports or about anything. And I was like, “I’m going to go to a spot that you don’t normally go with people, because I’m really, really curious.” And so I asked him, I said, “Howard, I’m really curious after all your life experience, reading 30,000 books, what’s your opinion on God?” He looked at me a minute, he smiled and he said, “You know what’s interesting? Most people when they want to learn about a topic they’ll read one book or one thing and they base their opinions on that and it becomes fact for them and they go forward. What I like to do instead, I like to read all the people’s opinions. I’ll read 10, 15, 20 books on a topic. For example, for religion I basically read every single book on the topic. As many as I possibly could. Hundreds and hundreds of books.” He said, “By reading a whole bunch of things about it, I got a very wholistic view of what I believe God is. Based on that let me tell you what I believe..” and I had I one of the most fascinating conversations of my life, to hear what someone like this has a chance to learn and read from every religion you could dream of, what his beliefs were in God. One of the coolest, most amazing conversations of my life. So I was thinking about this with Howard and started thinking about how that works in our life. A lot of times we come into this world and we’re trying to do our business, and we become the expert, like I know everything. And we go out there and try to convince people. But the problem is we read one book. The phase for you to really evolve and find your voice isn’t to take one idea and then start running with it, it’s to get a very wholistic view. So I started looking back at when I got started, and I found something really embarrassing. This right here is the first video I ever created ever. This is, last year I showed you guys one and you all teased me, this one’s worse. So this is about the time YouTube came out and a couple of people had videos on their websites. And I was like, I’m going to do a video and I remember someone, Armand Morin had a video, and he had the background was gone and he was on the page, and it looked really cool. And I was like, “I’m going to do that.’ So I bought a video camera, I set it up, and I record this video, and it didn’t work. I tried to edit it, and I couldn’t get the background to delete, and it was so many bad things. But this was the very first video I ever made. And I want you guys to hear how bad I was, and hopefully it gives some of you guys some encouragement. You’re like, “If that guy can do it…” Here we go. (From the video) Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here to  help you get……Okay, Hi, I’m Russell Brunson and welcome to the secondtier.com. I’m here…(mumbles) I’m here to introduce you? What do you say? Hi, I’m Russell Brunson and welcome to the secondtier.com. I want to help you get started with your affiliate training today. The first thing you need to do is click on the link above me and download our affiliate… That was real cool, the flushing toilet in the background. (Onstage) He literally flushed it in the middle of the video. It was me and him, there were 2 of us in the room. Come on. Anyway, so there’s hope for all of you, I swear. So this is the video of my journey. I was like, “I’m horrible, but I’m going to try.” And I started trying. At this point and time I had my beliefs. I was like, ‘This is how I’m going to do this thing.” But I didn’t know marketing, I didn’t know these things. I’m like, “How do I learn this.” So what I did is I went up and I said, “Okay, I’m going to do what Howard Berg would have done. I’m just going to take my opinion and believe everything. I’m going to go and find a whole bunch of people who know more than me. I’m going to talk to them, interview them, figure out all their stuff. And based on finding out opinions form a whole bunch of people and from there I can develop an actual opinion.” So this is little nerdy Russell from 15 years ago went out there and he found the best of the best at the time. This is Carl Gelletti, I used to call him all the time and ask him questions. This is Mike Filsaime, this is Gary Ambrose, this Brad Fallon, I think is in the room, this is Brad Fallon, this is Ewan Chia, this Rosalind Gardner, this is Jack Humphries, this is Keith Baxter. These are the people when I got started in the game, they were the people that were already on fire. I had a little flame and I was like, “I have a flame and this things going to go out if I don’t find something fast.” I started looking, who’s got the fire? Who’s got the fire? I need to find those people. And I found the fire. I got on the phone and I called them, I flew to their house, I had them fly to my house, I did everything I could. I got in the rooms they were in, because I knew that if I was going to take my spark and I needed it to become a fire, I had to be with the people who were already on fire. I found those people and this little nerdy Russell was able to take his spark and turn it into a fire. So for all of you guys the next step in this journey of growth for you, is first off to be fascinated, have a spark and then you need to find the people who have the fire. And you have to go to them humbly and start asking their questions, and don’t judge everything based on the lens that you view the world through. Find other people and be open to other opinions and other ideas because it’s going to give you a very wholistic view and make you, give you the ability to serve your people at a much higher level than you ever could, by just looking at one angle. So the first 2 phases in this formula, in this framework are all about growth. It’s your journey to become something bigger, become something better, become the person, the leader that you need to be to lead your people. Now after you go through these first two phases, number one dreaming and having a spark, number two is finding people around you and asking them questions and learning from everybody you can. Every single piece of information you can get access to, and learning from everybody. Then we start shifting from growth to contribution. Alex Charfen always talks about the call to contribution. How entrepreneurs hear the call of contribution. I need to contribute. I gotta create something. I gotta do something, I gotta go out there, and I gotta do something. You guys have heard that call, that’s why you’re here. You’ve heard that call to contribution. How do I contribute more? So there comes a time in all our lives, we keep growing and growing, keep studying and learning, but if you don’t start shifting from growth to contribution, you will flatline. The first time I understood this was true was when I was a wrestler. In college I was a wrestler, in high school I was a wrestler. I was a state champ in high school, took second place in the country, I was an All American in high school and I thought I knew everything. The worst thing that could possibly happen to any of us, is we think we know everything. I was like, “Shh, I know everything. I’m such a good wrestler.” And I remember my senior year after I took 2nd place in the nation, my coach Greg Williams, who is now the coach of UVU, he said, “Hey do you want to come coach at a wrestling camp?” and I was like, “I don’t know. I got girls to date this summer. This is my big time before going to college.” And he’s like, “I’ll pay you $100.” I’m like, ‘I’m in, let’s go.” So that was the value of a week of my time back then. So I went to the wrestling camp and he’s like, “Here’s some kids. I need you to train them how to wrestle.’ So I’m like, ‘Okay.” So I go to the kids and I’m like, “Okay this is how…” and I remember teaching a cheap tilt, which is like my move, and I was like, “Here’s how you do a cheap tilt.’ I show the kids and I’m like, ‘Okay, go try it.” And I sit back. The kids come out and they start trying it and nobody gets it even remotely close. Almost all of them ended up pinning themselves. I’m like, “No, you guys. You didn’t listen to a word I said. Come back in.” I showed them, “This is how you do a cheap tilt. Now go do it.” And they go back out, and everyone’s like doing the same thing, flopping over, pinning themselves. And I’m like, “What is wrong with these kids?” And I sit back and I’m like, “What are they doing wrong?” and I start looking and I’m like, “Oh my gosh, he’s doing it wrong because his hips keep sliding out, and his knee…I never knew that. This knee needs to be, the foot needs to planted here, and the knee’s got to be pointed to the ceiling. What else?” and I start looking and like, “Come back in guys, come back in. Look at this. When you’re doing it, look where my foot’s at, it’s right here. Look where my knee’s pointed.” And they’re like, “Oh cool.” I’m like, “Go try it again.” They start doing it, and all the sudden the kids start doing better. And I’m like, “Huh.” And then I bring them back in and we go back and forth, and back and forth, and for the entire week I spent with these kids, I’m looking at what I’m doing and my processes, understanding why they work and then figuring it out. And as you start looking, one of the fascinating things about a pattern is after you become aware of a pattern, it’s like, “Now I know the pattern. I can manipulate it, I can change it, I can grow it, I can figure things out based on that.” So for me, I had gotten to a point where I had grown personally at a certain level where I stopped and stagnated. And when I shifted and started becoming a coach and helping other people, that’s where I started to continue to grow. That’s where I shifted from growth to contribution, and that’s how I got to the next level of growth. So for all of us, there comes that time where as you’re growing and you’re sharing, the only way to continue to grow is to shift from growth to contribution. This is where you start coming out there. This is where most entrepreneurships, most businesses start, when you’re shifting from how do I become better to how do I make other people better. And that’s the next level. Way more fulfillment by the way, on the contribution side. Okay, so that moves us to phase number three in the framework. Phase number three is now we start building our own frameworks. This is going to be weird for a minute, but I promise at the end you’re going to be like, “Oh my gosh, this is amazing.” So we need to start creating our own frameworks. If you notice, most of the greatest entrepreneurs business people, they have their own proprietary frameworks. So this is the next phase, after you’ve gone through growth, now you shift to contribution, this next phase is started creating your own. So the first step here is you need to create what we call your framework hypothesis. What is my framework to get somebody a certain result? Let’s just say this is me, this could be for any business. Here’s your path, so here’s you, and you’re going on this journey up here, and this is the result, this is the thing you’re trying to get to. So as you’ve been going through your growth and you’ve been learning and you’ve been studying and all these things, you’re figuring it out, and you’re moving yourself up this line. Now you’re like, “I think I know how to get here. I’m pretty sure I know how to do that.” So based on me interviewing like 50 people or reading a whole bunch of books, or whatever that thing is, I’m going to make my hypothesis, I think this is what I need to do to get that result. Make a hypothesis. How do we make a hypothesis? This is something Bruce Lee said, and thank you James Friell for finding this quote for me. But Bruce Lee talked about this, he said, “What you do is you research your own experience. You absorb what’s useful, you reject what’s useless, and add essentially, which is your own.” As you’re going through this growth phase where you’re interviewing a whole bunch of people and you’re learning from a whole bunch of experts, the goal is not to learn everything they say and just believe it as is. There’s a lot of like, as I was listening to Howard Berg, a lot of his beliefs on God I agreed with, a lot of them I didn’t. It didn’t mean it was right or wrong, but I was able to listen to that thing and say, “Wow, this is awesome. I’m going to take these gold nuggets, these are the things for me that I believe that I think can add to what I believe.” Same thing here, when you’re going through this process of learning and studying and growth, you’re looking for the nuggets. What are the things that I believe in? You take all the different pieces, you take that and say, “Okay, now that I have this. This is my framework hypothesis. This is what I think is the secret.” So we create our framework hypothesis, which is basically, “for me to get this result I’ve gotta do step one, step two, step three and that’s how I’m going to get this result.” Now we have a hypothesis. That’s step number one. Step number two, now that I have a hypothesis, this is what I think I’m going to do to get that result. Now we gotta go out there and actually test your framework hypothesis on yourself. You have to become the human guinea pig. A lot of people get that ordering wrong and they say, “Okay, here’s my framework hypothesis, let me go sell something.” No, no, no, not yet. This is where we gotta figure out if it actually works on you. One of the people I respect a lot is Tim Ferris. They’ve called him a lot of times, “The human guinea pig” he’s one of the original biohackers. And I was reading, I can’t remember which one of his books, but one of his books he was talking about, he implanted something inside of his body to test his blood levels. And every single day he’d test little things. Like he’d take this supplement and see what happened to his blood levels, and he’d take this, and try this, and do these things. He took over a thousand blood tests based on all these different things, and after all is said and done, and he said, “Based on all the things I learned, this is the diet that’s the best. These are the supplements, these are the things, this is the framework that I believe is possible for you to be able to get the result you’re trying to get. So just like Tim Ferris to become the human guinea pig, you’ve got to become a human guinea pig for your framework at first as well. So you take that and you say, “Okay, I think this is the way I get my result.” and you go out there on this journey. Now you go on the journey and what’s going to happen is sometimes you’re going to go through the process and be like, “I was right. I figured it out. I’m at the top.” But what typically happens is you go on this journey with your framework and a lot of times it doesn’t work at first. You try something and ugh, it failed. You try something else, aw, it failed. That’s okay. This is a framework hypothesis. You can tweak it and say, “I’m going to change this, I’m going to change this.” Until eventually you’re like, okay and eventually get to the top and have the success and get the result you want.  So now you’ve got a process, you’ve got a system that works. I know it works for me, it’s worked for me. And so that is the first step here, where you become a framework creator. Boom, I have a framework that works. How many of you guys in this room right now have a framework that works for whatever it is you do. It can be anything from like, how to lose weight, to how to get a white smile, to how to make more money, how to start a business, how to invest in whatever, how to save money on taxes. Every business needs to have a framework. Some of you guys are like, ‘But Russell, this doesn’t make sense to me because I don’t sell information products, I don’t need a framework. This only works for the info people, this only works for authors and speakers. This doesn’t work for me because I’m a blah.” Fill in the blank, right. Well understand this, all businesses are about one thing and one thing only. Businesses are about how in the world do I get a client a result. That’s it. I’m in business to do this, to get this client this result. That’s what you have to understand. And there’s always a framework or a process to get somebody that result. So the question you’ve got to ask yourself is what is the framework that somebody must follow to get a certain result? And what’s interesting is your product is just a piece of that framework, it’s not the whole thing. So what’s the framework someone must follow if they want to get a certain result? So figure out whatever business you are, this is a result the person is coming to you with. They want to get out of pain, they want to grow taller, they want to grow hair, they want to, whatever your business is, that’s the result, what’s the process they have to go through to get that result with you? So for example, here’s Clickfunnels, right. So Clickfunnels we have a framework, you guys have seen me talk about frameworks all the time. So we have a framework to help people to grow a company online through funnels. So that is my framework. And what’s interesting about my framework is the product, Clickfunnels, this software is just one step in the framework. So I’m like, step number one you’ve got to have an idea, step number two you’ve got to create an offer, step number three….and all the sudden step 5 now you need Clickfunnels to build the thing. If I just came to you like, “Oh you need clickfunnels, this is awesome software.” “Why?” “Because it’s awesome, you can move things, drag and drop, it’s really easy.” “I don’t get it.” But if I’m like, ‘What’s the result you want? This is the result you want, cool. There’s a 5 step framework. Step number one you gotta do this, step number two, step number three, and now you need the software for step number four and step number 5.” Does that make sense? So my product becomes part of the framework, it is not the framework. Let me show you how this works for a more traditional company, like a dentist. So the dentist, if I was a dentist I would have a framework for how to get white teeth. There’s a whole process, and I’m not a dentist, I don’t know exactly the process, but they have a framework how to get white teeth. If someone came to me as a dentist and say, “I need white teeth.” “Okay, cool. First thing you gotta do is you gotta brush twice a week, not a week, twice a day. Brush twice a day. Step number two you should be using white strips or hydrogen peroxide. Step number three, you’ve got to come to the dentist, my product is like step number three. One of the steps is you come to me and we’ll do teeth whitening, or we’ll do a line…” or whatever the thing is. But I still have a process. If I’m just like, “I’m a dentist, you should come to me so I can clean your teeth.” It’s one thing, what’s the result? The result is bigger than that. The result is the framework. So here’s the framework to get somebody that result and your product becomes one step in the framework. Does that make sense? The same thing is true with ecommerce sales, if you’re selling physical products. My product is a framework to get blank, to get what? And then inside of there your product becomes part of it. So for example, let’s say I was selling flashlights. I might have just a flashlight by itself will sell, but if you look at some of you guys have heard Trey Lewellen’s story a lot of times, he was the first funnel inside Clickfunnels that blew up to astronomical levels. But he shifted, it was a flashlight at first, but when he went from it being a flashlight to being a survival flashlight, I’m going to show you guys a framework for how to have survival. It wasn’t just a flashlight, it was part of a framework of like, I don’t know exactly how to use flashlights for survival. I think you shine them in people’s eyes and blind them so you can kick them in the shins or something. But it became part of a framework. So every product, everything is a framework. What is the result you’re trying to give somebody? And your product a lot of times, is one piece of the framework. And the cool thing about frameworks as you start creating them. We can do frameworks, I can take a framework and I can teach that framework in 3 minutes, or I can teach it in 30 minutes, or I can teach it in 3 hours. I can sit down right here and say, “Okay guys, I’m going to teach you guys the new Traffic Secrets book.” And I could do a 3 minute presentation and teach you my Traffic Secrets, the core pieces of the Traffic Secrets book, right. Or I can say, “I’m going to do a 30 minute presentation, let me teach you the core things.” And I could bulk it up, tell more stories, add more things to it. Or if I did 3, if I wanted a 3 hour presentation, I could do that. Or I could do a 3 day event just on Traffic Secrets by itself as well. So that’s something to kind of think through. And the reason why these frameworks are so important, as you’ll see here in a second, we use these frameworks in every aspect of the funnel, as you’ll see here. But the first thing I want you guys to understand is that we can create frameworks really, really, really quickly. So again, this is Tom Bilyeu. Tom and his wife Lisa are some of the best framework creators I’ve ever seen. Who follows them on instagram? Tom or Lisa? If not, you gotta start following them just so you can see the frameworks and how they do them so often. I’m going to show you guys a couple of them. So Tom put together a framework called Sleep Habits. It’s hard to see here. These are sleep habits. There are 6 sleep habits to increase your sleep. Step number one, stop eating 3 or 4 hours before bed. Step number two, use blue blockers 2 or 3 hours before going to bed. Step number three, go to bed early. Step number four, set your intentions….and there’s his 5 step, 6 step framework for sleeping better. Here’s another one. He created a framework based on a movie. How many of you guys have ever seen a movie before? Like 4 of you guys? Who has ever seen a movie before? Okay, so Tom watched the Matrix and he’s like, “I’m going to show you guys the 7 lessons I learned from the Matrix.” And he showed his framework for the Matrix. Number one, you can’t do it until you believe it. Number two, the world as you perceive it isn’t real. And on and on and on. Here’s one that he made, his framework for surviving Thanksgiving dinner. Step number one, minimum of 16 hour fast every day. Number two…and they post these all the time. These are just simple little frameworks. Now the reason I’m showing you guys this right now, and I’m talking about the fact that you can create a framework in 3 minutes versus 30 is because a lot of times I don’t want to spend 2 years building a huge framework. I want to test some stuff out. So social media, I can post a framework, I can do a podcast posting a framework and see if people care about it. I’m going to show you guys my 5 step framework for getting more views on YouTube. Whoever wants to see that one? Eh..Okay I’m not doing that one. Then I post another one. Who here wants my 5 step framework to add 100,000 people to your list in the next 2 days. Sweet, I’m going to go deeper on that. But I could post something on instagram, “Here’s my 5 steps in the system to build a list.” And if nobody cares, I don’t go deep there. If I post and people are freaking out, and this is awesome. Let me go deeper. Let’s say I’m a dentist, “I’m going to post a 5 step framework for how to get coffee stains off your teeth from home.” Who would want that? You guys don’t believe me? I’m not a…anyway, I could post that real quick and be like, “Oh my gosh, nobody cares. I’m not going to build it.” Or I post something else, and you start finding out. So it’s essentially becoming quick at creating these little frameworks, and then putting them out and testing them, to see what are the things that cause people to get excited, before you go deeper? If you guys notice, almost every one of my podcast episodes, I think I’m like 600 episodes deep or more, is me sharing a quick framework. That’s it. Sometimes you guys don’t tell me anything, I’m like, ‘Okay, that one sucked.” But guess how I know when I do a good one. You guys message me. I get tons of “Dude that was amazing.” “That was fire Russell.” People do the fire emoji. And people go crazy. I’m like, ‘okay, that’s, I’m going to go deeper there.’ All the stuff I share on stages like this, our own stage, this is the year of testing. And a lot of stuff you guys don’t care about, other things you freak out about. I’m looking, what are the frameworks that people are interested in, I’m going to go deeper in those, start creating those things. Alright, so understand that frameworks, as you’re going to see, are at every step in the funnel. There’s frameworks here at the ad level. There’s frameworks here at the opt-in level. There’s frameworks when you’re selling and frameworks throughout the sale. So I’m going to show you guys this in a lot more detail here in a second. I’m going to show you guys a case study of one, so you can see exactly how they fit. But just imagine the ad you see like, ‘Who here wants my 3 step framework for how to ad more…” Sweet, you click on that and it takes you to the landing page. Awesome. “Give me your email address and I’m going to give you my 5 step framework for how to do whatever.” They opt in. Next page it’s like, ‘Cool, I just emailed you the framework. There’s a 3  hour video of me teaching this framework in more detail. For $37 you can have it.” Boom, and then we go through it like that. So framework is what drives people and pulls them from page to page to page throughout. Okay, step number three. After you’ve created these frameworks, you have to give your framework a proprietary name. This way it becomes your own. If you don’t do that, it’s just like anybody can rip it off. You’ve got to create your own proprietary frameworks. So for example, I’m going to see how well you guys have been paying attention to me for the last 5 years. I’m going to draw something and when you know what this framework is, I want you to shout it out at the top of your lungs. Are you guys ready for this, the first one wins a million…just kidding, you win nothing. Everyone’s shouting. As soon as you know what the framework is, post it out. Oh, Perfect Webinar. There’s my framework for how to run a webinar. Do you know how many leads I have gotten by giving people for free, my framework for how to run a webinar? Hundreds and hundreds of thousands of leads of people who have opted in to say “I want to learn how to do a webinar.” They give me their email address, I give them the perfect webinar script, and we have a free plus shipping version, and we go through there. And it has become a huge, huge, huge lead generator for us. It has somehow, you’re like, “Russell, what does perfect webinar have to do with Clickfunnels. Clickfunnels isn’t even in the framework.” Oh, but if you have a webinar that works, then you need Clickfunnels to host. Oh, oh. That’s test number one, you guys ready for number two? Okay, let’s see if you guys know what framework is next. First one to yell it out wins. Value ladder. You guys know my frameworks. There’s the value ladder framework. You guys ready for the next one? This one is going to be a little trickier, this one has not been as prevalent, but if you were here last year you should know this one. What’s this, what’s this? You all failed. Everyone who was here last year, go home. Someone said it, hook, story, offer. Okay, I’ve got one more in my pop quiz. Okay, you guys ready for this one? Loud as you can, as soon as you know what it is. Alright….You guys know my frameworks. How many of you guys feel like you could confidently come up and teach any of these frameworks because you’ve seen them so many times? Yeah. The nice thing about a framework is that people, after they see the framework, they can remember it. They can teach it, they can share it, it can grow. It’s so, so, so powerful having your own frameworks. Tonight after dinner we are doing a story workshop. I’m going to be going deep into my story frameworks. I just want to make sure you guys come back for that because it’s going to be really, really fun. I put a lot of work into it. We’re going to learn how to try and tell some stories. If you look at business though, my entire business is just frameworks. How many of you guys have read any of these 4 books? What’s that last one? What? Dotcom Secrets are all my frameworks for the first ten years of my business. I put them together in a book and you guys read the book and you’re like, “These are amazing. I need to buy Clickfunnels now.”  Okay, Expert Secrets is my frameworks for how to sell, how to put video and copy on the pages to convert people as they come through your funnels. Traffic Secrets comes out very, very soon, which is all the frameworks for how we get traffic into our funnels. And Unlock the Secrets is the secrets that I keep opening and looping you guys to tease you and you’re like, “What is it?” And I’m not every going to tell you, but you’ll find out someday. There’s a framework for that, about open loops. So there you are, that is frameworks for a whole company. If you look at this, it’s interesting, there are frameworks that are embedded inside of frameworks. So if you look at Expert Secrets and if I needed to do a 5 second instagram post, or I wanted to make a 3 minute video about the framework in Expert Secrets, I would go to the table of contents and section one of the book is how to create a mass movement. Step two is belief through story, step three is your moral obligation, and step four is the funnels you use. So there’s the frameworks, the 4 step framework for how to become an expert. I could teach you that in 3 minutes. But if you look at this, inside of each framework, each of these sections of the book, there’s a whole bunch of things inside of each section of the book. What are they called? Chapters. So if you break it up bigger, chapter one is create your own movement. But then inside of there there’s a framework. In create your mass movement there’s 5 steps. Number one is become the charismatic leader. Number two the future based cause. Number three new opportunity. Number four, opportunity switch. There’s your framework for how to create a mass movement. Now I keep going another step deeper. What’s the framework for the new opportunity. I have a framework for that as well. Okay, there’s frameworks inside of frameworks, inside of frameworks. This is what we do as entrepreneurs, as creators. We’re creating frameworks for our people to help get them results. Do you guys understand that? That’s our goal. So as we are going on this journey ourselves, trying to find our voice and become an expert, we’re going through this path, we say, “I’m trying to get this result for myself first. I’m going through this growth. I’m trying to get the result as I’m going through this path. I’m learning, I’m creating my own framework hypothesis. Oh my gosh, I got a result. I have a framework, I have a proven system now to get a result.” which is all business really is, what’s the result you’re trying to give someone? Now I have a proven framework to get anybody this result. So now you’ve got a framework, what do you do? Go sell stuff now? Yeah? No, not yet. You all failed the test. Just because you have a framework does not mean you should start selling it or making money from it. Just because it worked for you does not mean it’s going to work for everybody. I had a mistake when I first got started in this part of the business where I had these funnels that worked in my business and I started to try and use them on other companies, and I realized there were intricacies that I didn’t understand in my company versus other people’s. And it took me a while to respect that enough to say I gotta figure out how this works. What are the changes to make it work in a gym versus a dentist, versus someone who’s selling physical products. You have to figure out those changes, intricacies. So the next step is not for you to go and start selling them. The next phase here is for you to start working for free and serving your future dream clients. You know that the frameworks work for you, it got you the result, now you gotta find out if it’s going to work for other people as well. This is where you will learn the intricacies of your art. So when I got started in this business, in the coaching side of this business, what I didn’t do is set up a website or set up a funnel and be like, “Hey, I’m Russell Brunson. I’m really cool. One time I made a bunch of money, you guys should sign up for my coaching program.” For two reasons, number one, you sound like a jerk. Number two, just because I made money doesn’t mean I’m going to help anybody else make money. So the next phase for me was like, “Well, I’m going to go work for free to see if what I think is right, this hypothesis I have that worked for me, I’m going to see if it works for other people.” So what I did, this is right before the whole Clickfunnels journey took off, I met this guy named Drew Canoli. How many of you guys know Drew Canoli in here? FitLife TV, co-owner of Organify. I met Drew and at the time they were kind of struggling in their business a little bit. And it’s kind of a crazy, we had a friend in mutual, and I was going through this juicing phase in my life where I just wanted to juice everything and Drew is like the juicing guy. So I was like, my wife and kids and I were going to Lego Land, and Drew lives in San Diego so I was like, ‘Hey, can you introduce me to Drew? I’d love to meet him when I’m out there.” So our co-friend kind of connected us together and like two days later I jumped in my very first uber ride ever, I drove over to Drew’s house and we sat down. And it was this awkward moment where like, we hadn’t ever talked before, we got introduced by this other third person, it’s going to be weird. I remember knocking on his door and he opened up, and I’m like, ‘hey, do we hug or just…” you know like the weird internet hi, like, “hi, I’ve seen your face a lot.” So  he let me in, and we walk in and walk into this room, his front room and I sat down, and on the table was one of my first things we used to sell it was called 108 Split Tests. How many of you guys have read the 108 Split Tests book. It was sitting there and I was like, “Oh dude, you got my book.” And he’s like, “Not only do I have your book, the creepiest thing just happened. I bought your book, like 2 days ago it showed up. I’m sitting here reading through all your split tests. And in my head I’m thinking, man wouldn’t it be cool if Russell Brunson could actually come here and actually do these tests for us, because I don’t know how we are even going to do these. And then an hour later Carl calls me and says, ‘hey, this guy named Russell Brunson wants to meet you, he’s coming to your house.’ And now you’re sitting here in my living room.” I was like, “That is the weirdest, creepiest thing ever.” So I went there to hang out with Drew and get to know him a little bit, and this is one of the first products that they were selling at the time. And I felt like I could tell that they were kind of struggling. I’m like, “Hey, I’m writing this book, it’s called Dotcom Secrets, it’s not out yet, but I’m writing this book and working on this thing and I would love to come out and just help you guys out.” And he’s like, “What would it cost?” I’m like, “I’ll just do it for free.” He’s like, “Why would you do that?” I’m like, ‘I don’t know, because I have no idea if it’s going to work or not. I don’t want to charge you. It worked for me, I think it will work for you. But I don’t, I’m not really sure. I love what you’re doing, I love your mission. I can help you for free.” And we kind of went back and forth and he’s like, “Well, what’s in it for you.” I’m like, “I don’t know, I’m sure if something awesome happens it will be great. But I just want to come and work for free.” So finally he agreed to it. I flew out there and got him and his team in a little conference room. We didn’t have white boards, so I’m writing on the windows because I can’t teach without doodling. We’re drawing on the windows, building a whole bunch of stuff out. About this time they were working on a green drink, I helped them to kind of figure out the funnel for that, to launch it. And when this got done they launched Organify a little, shortly afterwards and it completely transformed their company. They went from a struggling company to, I’m not at liberty to share their numbers, but they are at the high 8 figures, killing it right now with Organify. After doing that I was like, “Oh my gosh, this does work for other people.” And after that, Drew went and made a video telling the story, “Hey, Russell came to us, we were struggling, he gave us his frameworks, gave us his funnels, we launched it and this is what happened.” I took that video, I put it up on a page, and said, “Hey, Drew thinks I’m awesome. If you want to work with me like Drew did, apply down below.” And that’s when I created my inner circle program that we filled up with a hundred people, off the backs initially of this video. That’s the key you guys. After the framework, after it works for yourself, now you go out and work for free for other people. You find out if what you’re doing, what you’re creating, is going to work for other people as well. This is the step, by the way, that most people miss. They create a framework and they try to start selling it. They’re like, ‘Oh, my funnel’s not working.” It’s like, because there’s no social proof. I don’t know if this is actually going to work for me. It worked for you sure, but is it going to work for me? I’m in a different business. I do something completely separate, does it work for me as well? So go out there and work for free to prove that what you’re doing actually works. And that moves us now to step number 5 and this is where you become an expert, where you start finding your voice. I’m a huge believer that your results are your qualifications. This is how you qualify yourself. As you guys heard earlier, I got a C in my marketing class, so I have no marketing degree, yet we arguably run one of the biggest marketing training companies on planet earth.  Our results are our qualifications and you guys are the same thing. You have to understand that. After you’ve proven for yourself, you prove for other people. That’s your qualifications to go out there and start creating and sharing. Okay, so tomorrow I’m going to be talking deeper on value ladder stuff. But I want to share, for those who don’t understand the value ladder and this concept right now, I want to share that each step in the value ladder there are frameworks. There’s frameworks at the bottom of the value ladder, as you start moving up. If you look at the transition point, usually when you’re moving up the value ladder and providing more value and charging more money, at the lower tier it’s like people are doing the framework themselves. You give them the framework, they opt in, they get to download it, they’re on their own. They get to do it themselves. As they move up the value ladder it’s like, ‘Hey, if you pay me something I’ll do it with you.” You move up the value ladder higher, you say, “I’ll do it for you.” And even higher, some kind of combination of both. So let me show you guys a framework in action. How many of you guys want to see this whole process in action. An actual funnel that’s killing it right now inside of Clickfunnels? So I’m going to show you guys Peng Joon’s funnel. Hopefully Peng Joon is okay with this. He made me do a cameo for his infomercial, or his new music video last night, so I feel like he owes me, so I’m going to show his funnel. We’re funnel hacking, I bought it like 400 times for you guys, so he made a lot of money on this already. But I want to show you guys behind the scenes how Peng perfectly used this framework in action. How many of you guys were at Funnel Hacking Live 2 years ago, or 3 years ago when he gave his presentation on his content machine? Okay, so he came and did a presentation for 30 minutes and that presentation became the whole foundation, that framework he taught at Funnel Hacking Live in 30 minutes became the framework for this entire funnel that I’m going to show you guys. Peng’s kind of like me and he’s got ADD and he has like 500 things happening, but if he wanted to, this and this alone could be his entire business. All based on one framework, so let me show you how this works. So this is the very beginning of the framework. The framework starts as an ad, and if you zoom in here, make it a little bigger so I can see here. If you read his ad it says, who here wants me to reveal my 9 step system for telling them blah, blah, blah. This is his framework, his 9 step system. This is the ad he runs on Facebook. So that’s the first step here. At first he’s got an ad on the framework. Come here to get my 9 step system. Someone reads the ad, they say, “Ah, that framework looks awesome. I want to get the result he’s promised me by following this framework.” So they click on the ad and that takes them to step number two here, which is the special offer. So Peng’s special offer is the do it yourself, it’s a book, which literally is the transcription of his presentation here at Funnel Hacking Live with pictures of the slides. It’s pretty amazing. So this is like a free plus shipping, buy this book, you can do it yourself. You go read the thing and then you’re off on your own to do it yourself. It’s free, just pay shipping and handling. The bottom tier of the value ladder. A huge percentage of people that click on the ad on this page are like, “Sweet, this book looks awesome. I want the framework.” You order it, he shoots out the framework and they get the framework in their hands. Do it yourself. There’s step number two there in the process. Now after somebody buys that, now Peng immediately starts moving them up the value ladder within the same framework. He moves to upsell number one. His first upsell is like, “Cool, you just got the book. I’m shipping it out to you. You’re going to be able to read and learn how to do it yourself. But how would you like to learn it with me? I actually created a whole entire video course, it’s way bigger than what’s inside the book. We can sit here and we can go for the next 6 weeks and you can do it with me. I’ll train you, you’ll listen, you go and implement it, and we go back and forth, back and forth, back and forth.” It’s a done for you thing. So the upsell is the same framework, but he shifted from do it yourself to I’m going to do it with you. And this is the first one, so I think he sells this for $297, I believe. So that’s upsell number one. Now he moves to upsell number two, which by the way is the same framework, he’s just moving it up the value ladder. So upsell number two now he says, “Okay, you bought the book, how would you like for my team to just do it for you? We could create all the ads and the banners, and all the content things you need and every single month we’re going to ship you out, excuse me, every month we’ll give you a whole bunch of things you can download and we’ll do this whole process for you. You just plug your videos in and we’ve got it all done for you.” This one is, what does he charge for it? $897 a year or $97 a month. So he’s taking that same framework, the framework didn’t shift, it’s still the framework for how to get more people on video, but he’s shifting how it’s fulfilled and how it’s done for you, I’ll just do it for you, and he charges almost a thousand bucks for that. That’s upsell number two. And then on the thank you page, he has the webinar, where you come and register for the webinar and the webinar is the combination where he sells a $3000 version where they do even more for you, and it’s a combination of doing done for you, done with you and a bunch of other things like that. And that moves it through. But that’s one framework that Peng created. This framework, this funnel does really, really well. But I want you to understand that if this was his only business, it could be. This alone is a Two Comma Club business by itself, if he just focuses on that alone. From one framework. How many of you guys think that you could develop a framework to show people how to get the result in the whatever business it is that you actually do? It’s not that difficult. It’s understanding that these frameworks, that’s what they are. Most of the offers we’re creating are based on some type of framework. So we have to become really, really, really good at creating frameworks. I want you to pause for a second and look back in time at everything you’ve experienced with me before you got here today. The reason why you’re in this room is because somewhere along the line you saw a framework and clicked on it. And somewhere along the line, you opted in for a framework, some of you bought a framework and then you went through the thing. And you guys are here today. This entire event is a framework, a framework to help you guys get into the two comma club. That’s the whole goal of this event. How do we train people and educated them to get them into a spot where they can get the award onstage with us two days from now? That’s the whole framework that we built this whole event around. People ask me every single year, “Russell, I want to speak at Funnel Hacking Live. I want to speak at Funnel Hacking Live.” I’m like, ‘You don’t understand, I don’t take speakers. I build a framework and I find out who’s the best speaker for each step of the framework.” That’s how we orchestrate this entire event. You will notice as you go through, every single speaker who gets on this stage will have a framework for something. They all have received some kind of result, and they will give you their framework for that result. Here’s what you do, step one, step two, step three, step four. So I want you guys looking through all these presentations through that lens of like, ‘What’s the framework? What’s the frame we’re going to get? I have the process. I have it now and I can go back and implement it.” That’s one lens, but the other thing I want you guys through as you start seeing this, and seeing how I teach my frameworks, and how other people teach their frameworks, understanding that this is the business that we’re in. I don’t care if you’re a dentist, a chiropractor, a supplement, selling a physical product, selling info, coaching, consulting. Whatever it is, if you can understand how to package things into frameworks, now you’ve got sexy ads. Now you’ve got amazing opt ins. Now you’ve got all the things you need to generate leads to get people coming into your world. You have a proprietary thing that’s unique to you, versus everybody else. Especially if you’re selling a commodity. Especially if you’re a local business where there’s 500 other people doing exactly what you’re doin gin your home town. If you start developing your own frameworks, your own proprietary process that’s different, now you’ve got an advantage over everybody else. So this is the process of going from growth to contribution. We go from the dreamer to the reporter, to the framework creator, to the servant, to our expert and our guide. So that’s the framework about how to find your voice. Did you guys like that?

In this episode, Tyler catches up with Kevin Anson, his childhood buddy, and Video Producer, owner of the VideoBuilders.net and the man behind Russell Brunson's Funnel Hacker TV. Tyler has known Kevin since back in the ’90s and had a great time looking back and chatting about their successes from college years. Back in the days where there’s no such thing as YouTube, Facebook, and Instagram, Kevin fell in love with curating videos and he knew that it is something that he wanted to do. The dream 100 turned out to be a dream 1 when he created a video for Russel Brunson that totally rocked and the rest was history. Today, he is not only creating videos but sharing what he knew in the world of videography. If you want to know more how to create awesome videos, get insane results and curate videos that convert, stay tuned and get to know Kevin Anson. Key Topics Discussed: The 90’s throwback: How Kevin fell in love with videos (01:17) The birth of an entrepreneur (02:13) Funnel Hacker TV was born (03:07) Nugget of advice to be a successful entrepreneur (05:37) Equipment to get started creating videos (08:06) "Be raw. Be authentic." (13:11) How I multiply the number of my clients (14:56) Strategies for building dream 100 (19:32) The mindset, long term plan, clear pitch of an entrepreneur (22:42) “Consistency is the key” (26:25) Learn more about the content discussed in this episode: FunnelVids You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

In this episode, Tyler catches up with Kevin Anson, his childhood buddy, and Video Producer, owner of the VideoBuilders.net and the man behind Russell Brunson's Funnel Hacker TV. Tyler has known Kevin since back in the ’90s and had a great time looking back and chatting about their successes from college years. Back in the days where there’s no such thing as YouTube, Facebook, and Instagram, Kevin fell in love with curating videos and he knew that it is something that he wanted to do. The dream 100 turned out to be a dream 1 when he created a video for Russel Brunson that totally rocked and the rest was history. Today, he is not only creating videos but sharing what he knew in the world of videography. If you want to know more how to create awesome videos, get insane results and curate videos that convert, stay tuned and get to know Kevin Anson. Key Topics Discussed: The 90’s throwback: How Kevin fell in love with videos (01:17) The birth of an entrepreneur (02:13) Funnel Hacker TV was born (03:07) Nugget of advice to be a successful entrepreneur (05:37) Equipment to get started creating videos (08:06) "Be raw. Be authentic." (13:11) How I multiply the number of my clients (14:56) Strategies for building dream 100 (19:32) The mindset, long term plan, clear pitch of an entrepreneur (22:42) “Consistency is the key” (26:25) Learn more about the content discussed in this episode: FunnelVids You can find the transcripts and more at http://bizninjaradio.com Be sure to follow me on Instagram @bizninja Subscribe to the podcast on Apple, Spotify, Google, Stitcher, YouTube or anywhere else you listen to your podcasts. If you haven't already, please rate and review the podcast on Apple Podcasts!

Part 3 of 3 from my presentation from Funnel Hacking Live 2018 where I talked about this new concept called “Conversation Domination”. On this exciting conclusion of the Conversation Domination Presentation Russell talks about some of the platforms you can use to get people excited about your business. Here are some of the awesome things in this episode: How Facebook is a talk show, YouTube a sitcom, and podcasts are radio shows. How Russell utilizes each of these channels for his business, and how you could use them for yours. And why it’s important to master these channels one at a time, before moving on to the next one.  So listen here to final portion of Russell’s awesome Conversation Domination Presentation from Funnel Hacking Live 2018. ---Transcript--- Alright everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. This is episode 3 of 3 of the conversation domination presentation. I hope you’ve been enjoying this. I hope that it’s getting the wheels in your head spinning and turning and thinking about what’s possible. If you have enjoyed this at all please take a screen shot of this episode and post it on social, on all your different channels and platforms, tag me on it and use #marketingsecrets, I’d love to see it and love to hear your thoughts about this episode. It means the world to me when you guys share this, and if you haven’t rated or reviewed, please log into iTunes and go rate and review these. That way, I always read those and it makes me feel good about myself, which makes me want to do more podcast episodes for you guys for free. Literally this is the kind of stuff we normally sell and I’m giving it to you for free because I love you. So in exchange for all this cool stuff I’m giving you for free, if you could go rate and review, that’d be sweet. So like I said, in the very near future we’re going to be coming out with a deeper dive training program into this whole concept of conversation domination, but for today, I just wanted to give you guys this three part series from one of our Funnel Hacking Live events. I hope you enjoyed it. With that said, I’m going to queue up the theme song and we will come back with part 3 of 3, the exciting conclusion of the conversation domination presentation. Next is Dream 100. Dana Derricks is going to be talking about dream 100 I think tomorrow or the next day. Dream 100 is the key to all sorts of traffic, and I cannot wait to unlock this for you guys. But dream 100, these are the people that already have your audience. So how do you get those people’s audiences to follow you? There’s a lot of different ways. Partnerships, paying people, we pay people to post stuff and say, “Hey Russell Brunson is awesome, follow him here.” And we pay and all the sudden we get a whole bunch of their followers. We doubled our followers in the last month and a half by just doing these paid ads like that. It’s really, really cool and not that expensive. So the last one I’m going to go through really quickly is how you post. So there’s the whole science to this as well, that I’m not going to go too deep into. But instagram is based on hashtags. Hashtags work like this, Instagram is like a filing cabinet of everything that’s happening in the world, hashtags are like the folders, here’s all the stuff that’s interesting, and then your posts are the papers. So the way it works here is, like if you’re posting something, there’s going to be people on Instagram like, “What’s happening in Disney World today?” and if you tag Disney world, it’s going to pop up like, “Oh Russell’s here. What’s happening?” and people can watch your thing, people can find you that way. So you can do it based on location, on events, on the brands, on the community, and on trending stuff. So if I was to do a video here, if you guys did a video on Instagram you could be like, “Hey I’m here at Funnel Hacking Live, it’s amazing.” Then be like, #disneyworld #cornoadosprings #funnelhacker # clickfunnels and if you do that, when someone searches clickfunnels because they’re here at the event, or when someone searches cornado resort, like, “What’s happening here in cornado resort? Oh here’s five cool people posting stuff.” People can find you really, really quick. So it’s all about figuring out where these conversations are happening and kind of plugging in. And I got one other trick I want to show you guys on Instagram, then we’re going to move on to the next platform. This is a trick I started using that literally 3x’d how many people watched my reality show every single day. Every once in a while, and I did this yesterday and this morning as well, I go and do a video. I was on the plane like, “Hey everyone,” this is in my Instagram feed, “Hey everyone, we’re going to Funnel Hacking Live, it’s going to be amazing. If you want to see behind the scenes of what we’re doing, click on the link, you’ll see the whole reality show. I’m going to show you guys behind the scenes of everything. I’ll show you meeting all the cool people, it’s going to be really, really fun.” And all the sudden the amount of views I got, or I will get over the next week, I will more than 3x. So I’m publishing in my Instagram channel telling people to go up and do it. Same thing on Facebook. I go to Facebook like, “Hey guys, come see behind the scenes.” And I push people back, let them know something amazing is happening this week, make sure you watch my reality show, and if they do it for 2 or 3 days they’ll be connected and hooked and they’ll keep watching it for forever. So that’s Instagram. So the next channel that we want to move into. The next channel we want to move into in this process, again, if you look at the framework, we’ve got our ads that build distribution, distribution builds the channels, a special focus on Instagram, Instagram promotes the episodes, and now I want to start focusing on these other channels as well. Now one thing I want to stress, I don’t want you guys trying to go build all channels at once. I want you guys to find one channel to focus on and become really, really good at it. Remember zero to a million, a million to ten, ten to a hundred. Zero to a million is all about one channel. Most of the guys and gals in inner circle got to two comma club just doing facebook. That’s it. Now they’re starting to scale and grow and that’s when they start adding in more platforms. So don’t think you have to do all of them tonight. Just pick the one. I’m going to kind of walk you through all of them, just so you understand them. So this one, I look at Facebook more like a talk show. The way it works, my goals in this is if you look at how Facebook’s algorithm works, they want interaction, they want stuff happening, they want engagements, they want comments. That’s what they’re rewarding people for right now, that’s why Facebook lives are doing so well. So I look at these the same way. If I was like Jimmy Kimmel or Jimmy Fallon or Jay Leno, this is how they do their shows for the last however many years right. Same process. The first thing they do in their show is always an opening monologue, then they talk about the industry, they do interviews etc. So if I’m doing  a FAcebook live it’s the same thing. Here’s my opening monologue, let me tell my story. Let me do Q and A’s, let me get engagement, get people talking, that becomes how we do a Facebook live talk show. The other goal is to build rapport. A couple of things about Instagram, the pros and the cons. The pros are really, really fast. You do a Facebook live and instantly there’s 20, 30, 50, 100, 500, 1000 people that fast. So it’s very fast, very targeted. The negatives are Facebook is the newsfeed platform. So it happens, it’s there and then it goes down, down, down and eventually just disappears. It’s kind of like email. If you send an email to someone, they don’t go back 5 years later to find the email, it kind of disappears. The same thing happens with Facebook, it’s there, it’s exciting, and then it’s kind of in the newsfeed and it ends up disappearing. Think about this, it’s the same thing with talk shows. How many of you guys ever go back and watch reruns of Jay Leno? You don’t watch reruns of talk shows. And when a talk show is showing a rerun because they’re not live, you just turn the TV off. People who watch reruns are not going to watch reruns typically of Facebook Live, so it’s short lived. But it’s powerful because you’re talking in the moment, right then, what’s happening, so that’s kind of the pros and cons of it. You have the show, distribution to go and build your facebook channel, then you use instagram to post all the episodes, to push up to, “Hey, I’m about to go live on Facebook, it’s going to be amazing. I’m talking about this, and talking this. Swipe up to watch to watch it. I’m going live in 5 minutes.” “Going live in 2 minutes.” “I’m about to go live, come watch it.” “I just went live, you guys, if you missed it here’s the link, go check it out.” Pushing people to that thing, then I do the episode. So that’s how Facebook kind of works in this format. The next channel I want to talk about is my sitcom, which is YouTube. Now YouTube is obviously a little bit different. Our YouTube channel is YouTube.com/funnelhacker and we spent a lot of time over the last year trying to figure out YouTube. I think, my belief is Facebook is shifting a lot and we’re going to see a lot of changes over the next twelve months. I think that a lot of you guys start putting more energy and more effort into YouTube, it’s gonna be a really good longer term play, just because I think Facebook is doing some weird stuff and it just makes me more nervous. So we’ve been trying to diversify very heavily into YouTube, which is why we invested so much time and energy and it’s a really good platform for a couple of reasons, and I’ll walk through those. So one thing nice about sitcoms is people will rewatch them. Awesome. How many of you guys have watched Seinfeld at least 100 times every episode? How many of you guys could quote any episode that I gave you, pretty much verbatim? Soup Nazi, yes. So people will watch reruns, watch refunds too. Number two, the cool thing about this video is you post it on YouTube and you post it there, and then the video, unlike Facebook that disappears, you post it on YouTube and it grows. It just keeps growing and growing and growing and growing. It’s the craziest thing in the world. I don’t see that on Facebook. When I post a video on Facebook it disappears, I post it on YouTube and it grows and it grows and it grows. So you can spend more time and effort creating a YouTube video because the longevity is huge. I would not spend a ton of time and energy on a Facebook Live because it’s going to die in a couple of days. So jump on Facebook live, do your talk show, Jimmy Fallon, do the whole fun thing, but YouTube spend some time and create something amazing because after its posted there it will continue to grow and to grow and to grow. And that’s the magic of YouTube. People watch things over and over and over again. Now there’s two types of videos we create in YouTube, and I’m going to kind of go through both of those so you understand. Number one is what we call discoverable videos and number two are engagement videos. So my goal is each week I’m trying to put out at least one discoverable video, and then one engagement style video, does that make sense. Okay so this is kind of how they work. A discoverable video, the goal of that, is to get people to discover who I am. This is the other power of YouTube, because even if I have no following, for example, I don’t know if Joe Marvolo is here, but Joe, yeah, I love Joe. Give him a round of applause, he’s awesome.  So Joe’s the dude who is helping me with my YouTube stuff, so you should all give him all your money. So when I first met Joe 6 or 7 years ago, when we had a product we were selling called How to Overcome Pornography, and he saw it and he was like, “Hey man, if you want I can make you a video on YouTube to promote this thing.”I’m like, “Okay, go for it. I have no idea if that will even work. Do you have a following of people who should overcome pornography?” he’s like, “No, but the cool thing is I can create this video and people who are struggling with pornography, those people will find it.” So we made two little videos talking about pornography addiction, added a link going back to our funnel, and he posted them on YouTube, and between these two videos, what’s the view count up to between the two now, do you know? Almost two million views, two million people have searched for how to overcome pornography addiction, saw Joe’s videos, clicked on the link and came into our funnels. Two million people, that’s without any kind of distribution. All because it’s discoverable. Okay, so what Joe’s been teaching me, what we’re trying to do more and more of, is on these videos that are discoverable, as you’re trying to get people to subscribe to your channel, and you’re focusing each video on an actual keyword phrase. I’m not going to get super deep into the weeds on this, but that’s the thing. You make a video and it’s like, “Hey, my name is Russell Brunson, this channel we’re talking about how to build funnels and it’s really cool, how to grow your online business. If you want to subscribe, click the button and subscribe down below.” And then it’s like, ‘Now today I’m going to talk about, (what’s my keyword phrase) sales funnels for real estate agents.” Let’s say that’s my keyword phrase, and I talk about it and get them all excited and that’s the thing, and in the end I give a call to action like, “Go to Clickfunnels.com to get a free sales funnel.” Or whatever it is. That becomes the video. Now I can get that video ranked for the actual keyword phrase, people who don’t even know who I am are going to discover that and they’re going to join my channel and that’s kind of the magic behind it, focusing on the keywords. Alright, number two then, there’s discoverable videos where you’re getting people to discover and find you, and the second one is where you create videos that are going to build a rapport with people. People will get to know who you are. Oh excuse me, I’m jumping ahead. Okay, sorry, I’m going to come back. So this is back to discoverable. This is a really cool tool that Joe showed me called vid IQ, which is awesome. Vid IQ is like a free plugin you plug into Chrome and then when you go to YouTube your YouTube starts looking way different. If you look at this, it shows you all sorts of stats. So if you want to funnel hack people, you go to, let’s say I want to be ranked for sales funnels, I could use this plug in, go to YouTube, type in sales funnels and it says, “The number one dude, this is what he did. This is all the key words he focused on, what his video looks like, how many subscribers he gets, how much money he makes.” It gives you all the detail. So as funnel hackers, what do we do if we know everything our competitors are doing? We win. We reverse engineer that with your videos. You say, “Okay, I need a video that’s this long, I need to make sure I focus on these keyword, this targeting.” and you go back reverse engineer, go back and create it. Vid IQ is an amazing tool that gives the ability to go and reverse engineer videos so you can go and do the same process. Alright,  so that’s number one that’s the discoverable videos. And the second one  are the engagement videos. People who are on my channel, people who are following me, how do I build more of rapport with them? And it’s by creating these other videos. How many of you guys watch our Funnel Hacker TV episodes? How many of you guys have ever seen our behind the scenes show? These are all videos. Funnel Hacker TV, our behind the scenes show. These are videos we’re creating to cause connection with our actual audience, so they like us and actually care about us. And what’s cool about these, this is like Seinfeld, people will find their favorite episodes and share them and watch them over and over again, and a bunch of things like that. Here’s an example of one of the videos we created a little while ago, that’s done really, really well for us. It’s just, I was on vacation and I was like, “I’m going to spend a little bit of time and we’re going to make a really cool video that’s going to speak to my people. I want to connect with them at a different level.” So after you guys see this video I’m going to ask you guys, I’m curious how many of you guys actually connect with this video, because that was the goal of people on my channel to actually connect with it. “Why are vacations so hard for entrepreneurs like us? Do you ever have any of your friends or family members or people you care about, maybe a wife or a spouse, tell you something like this, ‘you need a break. You need to stop or else you’re going to get burned out.’ How many times do we have people who we love and we care about tell us things like that? They think that a break is what we need to be happy, to have a balanced life. What they don’t understand is that us entrepreneurs actually get stressed out by vacations. Why? “Right now I’m in Kawai, Hawaii with my wife celebrating our 15 year anniversary and this beach house right here, we’re spending over $2500 a night to stay here. We’ve flown in helicopters, we’ve gone on boat tours, we’ve floated down irrigation canals, we’ve had an amazing vacation. But I’m actually more stressed out now than I was at home running my entire company. Why? Because entrepreneurs don’t need vacations, but the people around us that we love, they do. “What our loved ones don’t understand is that us entrepreneurs, we don’t get happy and sad like normal people, we only feel momentum. We’re either moving forward or we’re moving backward. When we’re moving forward we’re happy, when we’re not, we feel sad, we feel upset and we feel stressed. It’s kind of like when the coach pulls you out of the big game and sets you on the bench to catch your breath. As you’re watching the game from the sidelines, you’re seeing your teammates, seeing other players all move towards the goal line, you want to do everything in your power to get back into the game. Being in the game is why you do what you do. “What they don’t understand is that what we do, it is our hobby, it is our vacation, and when we’re moving forward that’s all the fuel that we need. When we have to stop for vacation or for sleep, so does our momentum. So if you’re watching this and you care about an entrepreneur, don’t worry about us. We’re not going to burn out. We don’t need a break, we just need to keep moving forward. “So if our mind is wondering while we’re on vacation or it seems like we’re struggling, it’s not because we don’t love you. We do, in fact, that’s the reason why we’re on this vacation, it’s because we do love you. We’re just trying to figure out how to keep moving forward without ruining the vacation for others around us. And for my entrepreneurs who are watching this, first is tag and share this video with those around you who love you, so they’ll understand you better and they’ll stop trying to get you to relax. “And second, the secret to a happy vacation for you and for the people you love is to figure out ways to keep momentum happening even while you’re on vacation. For me it’s reading a book or listening to an audio course, or something I can learn that doesn’t interrupt the vacation for others. For them, it seems like I’m relaxing, so the people I love don’t stress out and think I’m going to burn out. But inside my mind I can continue to plot and scheme and figure out how to keep things moving forward. You’re an entrepreneur and this game we play, it isn’t a job, it’s your life and that’s okay.” That’s how you all feel too, right? I just want to make sure I’m not…cool. That’s the fun thing, you create stuff like that and people watch it over and over and over again. I have people all the time like, “Hey, I sent that to my wife. I sent that to my parents. Sent it to my kids, now they understand why I’m this way.” You create cool stuff like that, it’s like, it’s like Seinfeld, they watch it over and over. They watch it and they share it and it’s amazing. So that’s kind of the fun stuff. So again, the goal of the distribution that we’re building is to build the channels. So you build your instagram channel, your facebook channel and your YouTube channel. Then you go use Instagram now, swipe up to watch your episode. So I was in Hawaii, excuse me, we back from Hawaii I’m like, “I’m back from Hawaii, making this video and it’s going to be amazing, you guys.” And I talk about it, talk about it, talk about it and when it’s finally ready, “Swipe up to watch it.” And everyone’s excited because they are part of the process. Alright the next channel I want to focus on, and this is, I say they’re all my favorite, I love all of them I’m not going to lie. But this is one of my favorite, the radio show. The radio show is your podcast. How many of you guys have a podcast right now, that are in this room? That is amazing, I love it. I am a big believer in podcasts. So this is your radio show. The reason why I like podcasts, one of my favorite channels, is because it’s the most intimate. The reality show is intimate, it’s nice, but this is the most intimate. When people listen to your podcast, it’s usually when they’re unplugging from everything else. They’re putting it in and they’re working out, or they’re driving, or they’re separated and it’s you in their head talking to them. You hear Natalie up here, she’s like, “Everyday I work out I listen to Russell and Alex.” We have this distribution channel into the minds of our dream customers to tell them what we think, what we believe, what we’re doing, why they should care. And it’s powerful. There’s just something magical. I think people are insane if you don’t, I think everybody on earth should have their own podcast. When Alex Charfen and I were hanging out this summer we were talking, I’m like, “Why don’t you make a podcast about your entrepreneur personality type?’ He’s like, “People told me it was a bad idea.” I’m like, ‘Are you kidding me? I would love to plug in and just have you bring up ideas into my head all day long.” And he did it. Is Alex, where you at? Are you in here? Yeah. How’s it been for you, I don’t have a microphone, but how’s it been for you so far? Has it been amazing for your business? He did over 200,000 downloads without any paid advertising, is that amazing? It’s amazing. 200,000 people or times people have downloaded a message that he created and put it into their minds. Do you know the power of that? How many of you guys think differently because you’ve heard me talking in your ear for the last year, two years, five years? I think about the podcasts I listen to and it’s transformed me. It’s one of the most powerful media’s we have. It’s intimate. Podcast listeners will also become your best buyers. This is proven. People who listen to podcasts are worth more money to you. If you look at, in fact, if you look at people that listen to the radio in their car versus people who listen to podcasts, it’s, I don’t remember the exact number, like the average person who listens to the radio all day makes like 30-50 thousand dollars a year, podcasts it starts at like 150 thousand dollars a year. It’s crazy the separation. If you get people actually listening to you during their drive time, they’re worth more to you. Plus you’ll be found on a platform by people who are actually looking for your stuff as well. My big suggestion, don’t just do a question and answer show. It’s okay to do question and answer stuff, but the biggest problem I have with Q and A shows is that people won’t get to know you as well. I  like listening to a podcast because I want to hear the host and what their thoughts and their ideas are. So you could do Q and A but I recommend do a lot of them where it’s just you talking and telling your stories. The next thing is try to record them how people are actually listening to them. The first five years of my podcast was me driving in my car on my way to work while I was talking. And most people started listening while they were driving in their car to where they worked at. If I was in the fitness market I would be working out on my treadmill doing my podcast, knowing that my audience is probably working out on the treadmill while they’re listening to me. I like creating it the way that they’re going to be consuming it. If I had a marriage thing I’d be doing it, laying in bed with my wife, telling my podcast there because that’s where they might be listening to it right. I’d be looking at creating it the same way they’re going to be consuming it. This is a really good place that’s, because of the format you can have longer shows that people will actually listen to you. You can share your beliefs, share your observations, talk about what you’re learning. And the cool thing about this is I feel like, with my podcasts, everyone who’s been following me, it’s like you’re always on the edge of discovery with me. I launched the podcast right after my company collapsed, before we launched Clickfunnels. And I’ve been publishing it 3 or 4 times a week since then, and those who have binge listened to the whole thing, you’ve been a part of this journey with me while I’m discovering new things. I’m not trying to be all postured all the time, I’m like, “Oh my gosh, today we learned this.” I’m sharing everything we’re discovering, as we’re discovering it and it’s just really powerful because people are following you on this journey and it gives you the ability to talk about your why in a way that you can’t do typically. The other cool thing about podcasts is that people will actually binge listen to you. What I found is people come and listen to one or two episodes and if they like you they’ll go back, and I’m curious, how many of you guys have found out about my podcast, listened to a couple of episodes and then started at the very beginning and binge listened to every single episode from the beginning of time until now? That’s powerful. Do you guys see that? Iv’e been trying to consciously do this more often with my podcast. If kyou like this, go to the beginning and binge listen from the beginning. If you listen to all of them, we actually put them on mp3 players, it’s like 2 or 3 days of constant audio. It’s like 40 to 70 hours, it means people have listened to me, all of you guys who raised your hands, that’s almost a week of uninterrupted time listening to me. How does that change our relationship? How does that change everything that I’m able to do for and with you? It’s huge and that’s why I love podcasts. People will get them and binge listen.  I like publishing at least three times a week, and that’s some of the things. Once again, we come back to the beginning, we use email, messenger to build our channels. You build your Instagram channel, Facebook, YouTube, and you build your podcast with that, and then you can use your instagram reality shows to promote each of the individual episodes on there. And then the last question now, what other channels? And again, for all of you guys it’s going to be different depending on what kind of business you’re in. Some of you guys Twitter is a good channel, some it’s Linked In, some it’s Pinterest, some Twitch, some is your blog. There’s different channels, pick the channels that make the most sense for your business and master that channel before you move on to the other one. So again, this is the framework for conversation domination. Is that helpful you guys? Is that cool?

I had a really rare opportunity to give some feedback to my initial mentor who got me started on this crazy journey. Listen in for thoughts and insights that should help you as well. On this special 2 episode series Russell talks about a recent social media post by Mark Joyner, and then he goes on to give him some awesome advice. Here are some things that Russell tells Mark Joyner, that could be helpful to anyone running a business. Why having too many upsells/downsells will make your customers turn on you. How removing complexity from software will make customers enjoy it more. And why the more significance you seek, the less you will actually get. So listen to Russell offer sound advice to his own mentor, Mark Joyner, about how he can improve his business. ---Transcript--- Alright everyone, so let me give you some context. When I first got in this game almost 15 years ago, when I jumped in it was kind of the wild, wild west. There was a whole bunch of stuff happening with no one really, it was just kind of crazy out there. It was Google was kind of there. There was a bunch of other search engines though, no one knew who was going to win you know before then. Before there was Myspace, there was a social network coming out called Friendster, some of you guys may remember that. There was a couple of people talking about marketing and stuff, but there wasn’t a lot out there. And when I got on it was kind of like the wild, wild west and I was looking for stuff and I found a couple of people talking about things. But there wasn’t a lot that I could really find. Today I feel like so much of what we do online has been very defined and there’s clear lines of this is what we do and how we do it. A lot of the foundational frameworks and things have been figured out and mastered over the last 15 years. And a lot of you guys who are jumping in the game now, it’s lucky you can just jump in and here’s the framework of what to do. But before that, even before I got on, there were people out there trying to figure this stuff out and one of the early, early, early pioneers was a guy named Mark Joyner. And Mark is, I mean, he’s got a military background, he’s written a bunch of books, he’s just an amazing person for so many reasons. And I remember as I was starting my search online and trying to figure things out, I kept hearing his name pop up. And I didn’t know who was who, I didn’t understand the whole, any of the landscape of who was important and not. But I remember I heard his name a couple of times and all the sudden Is aw this campaign come out and it seemed like everybody’s emails who I had joined at that point, were all sending emails out saying “Mark Joyner, the godfather of internet marketing is retiring and he’s leaving behind everything. And he wants to shift what he’s doing in life and he’s selling off all the source code to all his sites and projects.” And I remember it’s probably one of the best hooks I’ve ever heard. I was like, “What?” I remember going to the sales page and reading this thing called the Mark Joyner Farewell Package. I remember reading the sales page and I was like, “I have to have this. If I had this my life would change. I have to have it, I have to have it.” And I was going crazy because I wanted, I needed to buy it. But the problem was it was a thousand bucks. I had just married my beautiful wife, we were more than broke. I was a wrestler who was making zero dollars an hour. She was a secretary making 9.50 an hour. And we had a little house we were, I had just read Rich Dad Poor Dad so we bought this duplex and I was renting out half of it. I mean, it was as poor as you could get. But at the same time, my wife and I talk about this, the best time of our life. It was just so much fun. Sometimes we miss that part of it. But I still remember I’m in this house and I’m reading the farewell package and I want to buy it but I can’t afford it and I don’t know what to do. I don’t have a credit card at the time. My wife had one but she had, you know, before we got married she had a credit card. So we had someone help us pay it off, and we were paying that person back. So we were trying not to get into debt and all sorts of stuff. I remember reading the sales pitch and then all these people promoting it. And this guy named Mike Chen kept promoting it like crazy and I remember I listened to this interview with Mike Chen and Mark Joyner talking about how to have success in business and basically they’re like, “You need $2000 at least to get started. And part of that’s going to go to buying the farewell package for a thousand bucks, but you need some startup capital to actually be able to do something.” And I listened to this thing all night in my bed, over and over and over again. And Finally I was like, “I have to invest in this thing.” And it’s funny now, looking back at how scared I was, but how grateful I am that Mark was willing to be a marketer and to sell a product that he believed in, that he had created, and that he had given me urgency and scarcity and desires for this thing. Because that next morning I woke up and I told Collette, “I think this is the thing.” And she’s like, “You’ve tried a ton of stuff. You really think this is it?” and I’m like, “I feel like this is the thing I need.” And she said, “Okay, I trust you.” So we called the bank, we upped the credit card limit a little bit and I went and bought the farewell package. And I remember a week or two later it showed up, right when my wife and I were leaving, it was our one year anniversary and my parents were flying to Hawaii and they were taking us with them. So I had my little So I had my little CD walkman player and on the flight I’m listening to the CD’s in the air from this farewell package and it’s Mark telling the war stories. How they built his companies back then. Again, pre-everything, he was building search engines and getting them indexed and building huge email lists with that. He was doing…I would love to actually go back, maybe I’ll do that. I should go back and re-listen to that whole course because he had so many of these brilliant ideas. Like when you can’t run FAcebook ads, how do you build a list? When there are no pay-per-click search engines besides the one you built, by the way. He was one of the first pay-per-click search engines. You’re like, how do you do it? So he ahd to be super creative and he had all these amazing ideas and ways and he had some websites that blew up to be in the top 30 or 40 websites in the world, highest traffic websites, just all these amazing things that he developed. So I remember listening to these CDs and just getting so many ideas about what to do and how to do it. It was really foundational from me. And I think of all the lessons I learned from Mark, and I learned a ton of them, but the one that was the most impactful was the focus point of building an email list. You have to build a list, you have to build a list. And that season of the internet marketing game is when adsense sites became this thing and everyone is cranking out these ads and sites and making insane amounts of money and I kept wanting to shift my focus to that. I just kept hearing his voice in my head. I didn’t know him yet personally but from listening to his course so many times, “Focus on building a list, focus on building a list. That’s what you gotta do.” So I went back to those fundamentals and I was annoyed as everyone else was making millions of dollars around me doing nothing, building garbage sites. And then when that dried up and disappeared overnight I was so grateful for him as a mentor who stuck me to the fundamentals. And you know, after Mark did his farewell package, he sold off all his source code stuff, he disappeared for like a year, I have no idea where he went, and then a year later he came back and was just kind of helping some people. And I jumped in and was like, “Dude, you have no idea how much you’ve helped me.” And we had a chance to connect a little bit there and talk a few times and I had a chance to interview him. And it was such a cool, it was cool of him to do that. It meant the world to someone like me, who he was everything to me. And it was so cool he was willing to come back and to share. And then about a year later or so he launched a new company and it was in more of the personal development space, it was called Simplology. And I remember when he came back there was all the, you know, all the naysayers have to come in like, “Oh, I thought you were retiring from the internet, Mark.” And he’s like, “I was retiring from teaching internet marketing, I wasn’t retiring from using the internet. I’m not an idiot. I’ve heard this internet thing is probably going to last a little while.” And he created this site called Simplology and he launched it, it grew really big really fast, and then you know, honestly I don’t know what happened. I have my assumptions, I think he had had so much success in earlier things, then when this started happening, I don’t know. Maybe it was a relationship thing, maybe it was family things, I don’t know. But I don’t feel like he was really engaged in the game for a long time. I think that Simpleology was working, he made a bunch of money, built a big list, but he didn’t really tend after if for, who knows, a decade or so. It’s there, it’s been doing it’s thing it just hasn’t you know, I don’t know. It hasn’t had his attention, his focus. And you know, I was lucky enough 2 or 3 years ago he came out and we spent a day or two together and I helped him build a funnel, which was really fun and just super cool to go back and do that with my original mentor. In fact, we launched that funnel, and it’s funny, we filmed the whole Funnel Hacker TV episode, but we haven’t got that live yet. I’m going to have to go back and yell at Brandon on my team to see if we can get that thing live, because it was really cool that whole thing. I had so much fun having him hear in Boise. In fact, one of the things I remember, one of his original books was called Mind Control Marketing, which was the book we actually did the funnel for. And I remember he opened it up and he signed his name in it and I looked at it that night, and it said something like, “To my number one student.” And I was like, “Oh my gosh, that is so cool.” Anyway, so there’s enough of me fanboying. So let me talk about what the point of this podcast is. So it’s been interesting, I feel like when Mark came out to Boise and we spent the day or two together, I feel like we you know, kind of caught him on fire, got him re-excited about stuff. I think he saw how much excitement we were having with Clickfunnels and like the team and everything. And I think he was kind of getting excited to get back into it. And I’ve seen him do more and more stuff over the last year or two since he came out here. And I can feel like, I don’t know, it’s like the Phoenix rising from the ashes, this rebirth of excitement from him. And I feel like right now he’s in this momentum where he’s like, “Okay,  I want to do this thing.” So the other night, he posted something on Facebook. It was, what was that about? Almost a month ago right now. So he posted this thing and I’m going to read you what he posted. He posted: “Marketing guru’s, this is your chance to humiliate me. Number one, I’ve been stepping up my game lately. Number two, this is just the beginning. Number three, I want your advice on how to step it up even more. Better PR, better offers, better social, broader reach, better copywriting, better public speaking, better whatever the ‘eff’. Number four, be brutally honest. Skin is thick AF, ego in check, mind wide open, and then just be a….just don’t be a jerk about it. Bonus, I think this post will get some wide attention, see this as a free advertising opportunity for yourself and also as a deposit into Mark Joyner Favor Bank. I’m not a lannister, but I always pay my debts.” So that’s kind of what he posted. I remember reading that and I was like, “Oh man.” It’s so interesting. And then I kind of sat back and I watched and I saw as comments started flooding in. And as of today there’s 167 comments and tons of people gave him good advice, tons of people gave him some bad advice. But of all the advice that was in there, there was one from actually my first, one of the first people I mentored. It was Justin Brooke, and I think his was the closest to what I would say, in short form, and then if I had more time with Mark, I would sit back and have a long form of bigger strategy things that I would talk about with him. So what I want to do, I’m actually going to read Justin’s, I’m going to share a couple of quick thoughts I had, based on that. And then I want to sit, I basically want to record this as if I was sitting down with Mark. I told him ahead of time that I was going to record this. I said, “Look, I would love to do some more long form, where I act like this is a consultation. I’m going to go through 6 or 7 things I would really look at if I was you, and I would love if I could record this and I’ll send you the audio, and then you can basically have it. But I want to publish it as a podcast too, because I think this is going to help so many people who are kind of in a similar situation.” And he said, “Yes.” And then he came back and said, “What if we do that, and then I go and implement a bunch of stuff you said, then we do an update podcast later, kind of showing the results.” And I was like, “Dude, that’d be awesome.” So I’m totally into that. So this is the first podcast of a two part series probably, which would be cool. Alright, so let me read you what Justin Brooke said, Justin said: “Said with the utmost respect and love, I am your raving fan, but I do see some things that could be improved. Number one, you seem to be falling into the trap for all great marketers of doing too much high level advance stuff, and not enough of the basics. Maybe your goals are different, maybe you don’t want the attention, but your profiles, sales pages, even the UI of simpleology is very dated. It’s not keeping up with what’s currently popular or best practices. Number two, it’s confusing who you are today. Are you in the fitness niche? Are you marketing? Are you personal development? I know you as the godfather of internet marketing, what happened to that messaging? Where’s that story on your profile pictures, bio, cover photo, website, youtube channel? If it’s not that anymore, then what? How do you want me to brag about you to my friends? (which is a cool line). And then number three, Simpleology is the great productivity software on the market, but it looks like the oldest productivity software on the market. It should be an app on my phone, it should look like Trello, it should be easy and intuitive like workflow, and it should have comparison pages to Asana to To-do list, Trello, workflow. I love you dude. You can do no wrong in my mind, but since you asked.” So three really, really good things. Number one is he launched into what Mark does, and Mark is brilliant, which is the curse of most geniuses. He speaks at a very high level, and for people who are seeking improvement, we love that. We plug into it. The problem is that most people don’t seek for improvement, people are looking for new opportunities, as I’m going to talk about here in a minute, and the new opportunists need things at a more basic level. Number two, I think there’s confusion of where he fits in the market. And number three is that Simpleology, like he said, it looks very outdated. So it’s come to those three things. Now, a couple of things. I had some fast things that I wanted to just throw out there. Like if I was to write a post to follow up Justin’s, I’d have like a quick thing, before I’d dive into the longer, more fun, detailed geeking out on strategy and principle stuff. So I’m going to go through some of the core things really, really quickly. To Justin’s three, the things I would probably add, the first one I’m going to go with Simpleology, kind of what he talked about with the, he said, “Simpleology is the great productivity software on the market, but it looks like the oldest productivity software on the market.” And I would say something similar. Mark, after you came out, (I’m going to speak to Mark, just directly for the rest of this probably. I hope that’s okay.) So Mark, when you came to Boise and we were geeking out showing you all the Clickfunnels stuff, and you kind of did the same thing with Simpleology, you logged us in and created accounts for me and my team and we were all excited to kind of use it because we started doing it. And the word, the root word is simple, Simpleology, and it by default isn’t very simple. It was by far one of the most complex project management, task management things that I had used.  And because of that, we didn’t get traction. Me and Stephen Larsen, as you know, we were geeking out like, “We’re going to do this.” And we tried it for a week, two weeks, I was going through all the black belt, white belt, all the training stuff. And by the time, 2 or 3 weeks in, literally the phrase we said was, “This is not simple at all, this is very complex. We’re going to go back to Trello because it’s simple.” So that’s what we did, we shifted back to the system that was actually very simple. So that was one big piece of feedback, why we didn’t get traction, why we didn’t stick, is because the simplicity wasn’t actually there. Especially for a product that has simplicity, the word simple in the name. It’s like, we had to make it more simple. And you know, I say that looking at Clickfunnels, which once again, is very similar. It’s like the most complex software on the planet. And my biggest hurdle that I have in Clickfunnels is getting people to consume the software to the point where they can actually use it. So I totally understand that. And it’s funny, we’re trying to do more of this now, but it’s hard this deep in the game for us, is instead of giving people all the complexity, if I could build Clickfunnels from the ground up again…Like let’s say I sold it for a billion dollars, I had a 5 year non-compete or whatever, I was starting over in 5 years from now. I would make Clickfunnels so simple and I would force people to opt into complexity. So I would basically make Clickfunnels look like LeadPages, where it’s like, you can create a page and that’s it. And they would go int here and drag and drop and move things around, like, “Oh this is easy.” And I’m like, “Oh, you have a page, would you like to do a funnel?” And they’re like, “yeah, that’d be awesome.” And they’d click a button and then it’s like, “Okay, let me coach you on what a funnel is first.” So we explain the concept behind it, and then they click a button to unlock that complexity, to add it to it. So that way we have a basic software, that way all we have to do for my onboarding, to get people to stick with the software is get them to come  into the very simplest, easiest thing, just convince them of that. And they use that and get a quick way and they’re like, “Oh my gosh, that’s easy.” And then for them to add the next thing, it’s not just like, click the button and go into it. They have to watch a video and get trained on it. And then when they opt into that complexity, it’s not complex because they just went through a training cycle to understand that. And I’d totally, again if I was to do Clickfunnels from scratch today, that’s what I would do, I would make it simple. And then every time they want to add complexity, they have to opt into it, they watch the training and then it unlocks. And I wouldn’t sell them for each upsell, I would just opt them in at complexity. And they keep getting those things as they do it. So for you, I know you said you have a new version coming out. So I would just look at that. Right now it’s just super complex for something that’s called simple. And I would at that and be like, “Let’s actually make it simple.” And then unlock the complexity as they go deeper. That’s number one. Number two, I logged in tonight to Simpleology because I haven’t used it for a while. So I logged in and it put me immediately into an upsell flow, which as I respect as a marketer, but as a consumer it drove me crazy. It went to three upsells and with the third upsell was a sales video with comments down below and I couldn’t even get into the software. So then I logged out, and I re-logged in and then it took me to the software. I’m like, I can’t even log into the software because it’s putting me through upsells. And as someone who loves upsells and downsells more than anyone on human earth, on planet earth, I also know that my lifetime value of my customers, if I’m not careful, upsells and downsells will destroy the lifetime value. Back in a pre-clickfunnels life, when we were, before I really understood….in fact, I can tell you the story behind this. Every one of my funnels back in the day would always havce 3 upsells and 3 downsells. So if you said no to everything you went through 6 things every single time. And we were pulling out tons of money, so I thought it was right. And what’s interesting, one of my friends came out with this new software, it was Garrett Peirson and Scott Brandley, they came out with this new software called Shopware Proved, and they were like, “Hey, put this on your thank you page. This is when people are most happy. They just bought something, they’re so excited. And then they review you and you get really good reviews.” I was like, “Cool.” So I put this thing on my thank you page for one of our funnels during a launch. And then all the sudden the reviews start coming in and I was like, “This is awesome.” So I let it run for you know, 4 or 5 hours in the middle of the launch, then I logged in to see what my stars looked like. I think my overall rating was like 2 ½ stars. I was like, “What? These are my best buyers, these guys should love me right now.” And I started reading the comments and people were like, “If I see one more upsell I’m going to kill you. I don’t even want your product anymore.” All these things. I was like, “Oh my gosh, my customers hate me.” It’s because we took them through a so complex upsell process. So for me, I always look at, how do I…I want as many upsells as possible without making the person angry. So if you look at like evolution of funnels for me, especially funnels that have upsells and downsells, I’m very, very careful. That’s why we kind of pioneered the whole order form bump thing, because someone would buy a product, you know in the 2 step order form, they’d put in their shipping address and then right before the submit button we’d have an order form bump and we start putting those things in because it would increase our cart value, but people didn’t look at it as an upsell. So it didn’t decrease customer happiness. So we had those bumps that we plugged in there. And then I used to go all the way from having 6 upsell/downsells to the max, I have an internal rule, the most we can have is 2. And if it’s upsell/downsell, that’s it. If it’s an upsell/upsell, that’s it. For me, we never go more than 2. That’s like an internal rule, everyone in my company knows. We do 2 and that’s it. And from that point, our happiness level and our lifetime value of our customers have dramatically gone up because they’re not sick of us by the time it’s over. So that’s kind of a thing to look at. For me to login, I went through three upsells and I then I couldn’t even get to the software. And this is me logging in, I’m sure it’s similar after signing up for the first time. I would just look at when someone’s creating an account on my software, it’s more important for me to get them using the software than for me to make revenue immediately. That’s not always true. In the 6th thing I have here for you, there are frontend funnels with a goal and a focus of upsell/downselling, but then from there I push them into my software. And Clickfunnels is very light on any kind of upselling through the signup process, because I just want them to have a good experience and get them to stick. And then the third thing would say, and again this is my quick feedback, my facebook post that I would have made, is the concept of significance. And I share this, this is one I’ve been kind of nervous to share, but I think it’s really, really important. I don’t want to name names because these podcasts are public and things like that, but it’s been interesting in my journey. I’ve had a lot of chance to work with people who, in fact, the first time I ever heard about this I was in a car ride with Tony Robbins and Tony was talking about doing a partnership with somebody asking my opinions on it. I was like, “I like that person, I think they’re pretty good.” He said, “yeah, the problem is that person is significance driven, therefore I’m not going to do the deal with them.” I was like, “Oh my gosh. Am I significance driven?” and I was freaking out. And I’m having Tony Robbins look at my soul and I’m like, “am I significance driven?” and it made me really, really nervous. And I’ve always been cautious of that since. I don’t want to be significance driven. I want to be driven by other needs, other things. All of us have significance, it’s part of what we do. It’s what drives us, especially entrepreneurs, it’s significance. But what I’ve found is a lot of people, especially from the older time, the foundational time, and these are offline guru’s who I respect and I love, and some of the early online guys, is that they got a lot of significance when they did, and I know that you specifically kind of told me this before when I think I had an event that I wanted you to speak at. And this is before Clickfunnels came out, but you said, “You know, I can only do it if I’m the keynote speaker, because I need to maintain my branding, and my positioning.” And I was like, “I understand that, but the problem is if you’re not careful with that it ruins opportunities.” It’s funny I was talking to Dave Woodward on my team about this, pretty in depth. I said, “It’s interesting how much significance I have right now in my life. More than I could ever even hope for and the less I try to be significant, the more significance I get. The more I push it away the more I get.” And it’s funny because I see a lot of people who hold onto significance, and they want to be significant, feel significant, and because of that, they disappear from the public face. So for me, the biggest thing I would say is, and I feel like you’re doing it now, in fact, this post is a great example of it, is being willing to be vulnerable and coming off of that, breaking posture is what draws people toward you. And in the early days of the internet it was different because it wasn’t social media right, it was ads and it was emails and it was clicks, so it didn’t matter as much. But in today’s world where everything is social, significance actually repels people, it’s like a magnet that pushes people away. Whereas vulnerability is what draws people in. And you can see that from this post right here alone. So for me it’s like, when I talk about my significance and my achievements and my accomplishments, stuff like that, it never draws people towards me. When I talk about my failures, and the things I struggle with, things like that, it draws people towards me. So there’s a point in your stories to have that significance, where it’s like, ‘hey, I did blah, blah, blah.” But if you look at any of my webinars or my stories or my videos, I touch upon significance, I say things so that people know that I’m significant, but I jump off that as fast as I possibly can. Like it may something like, ‘Here’s, I had a chance to build a funnel for Tony Robbins when he launched his new book.” Boom, there’s a huge significance hit, but then I jump back and I’m like, ‘Oh my gosh, it was the most stressful thing in the world so I was scared.” And I go into that and then all the sudden they’re like, “Oh my gosh, he’s human. He was scared just like I would have been scared.” And that’s what draws them in. Me doing something with Tony does not, it gives me the credibility but the significance actually pushes things away. So for you it’s like the more vulnerable you get, the more your audience is going to connect with you and they’re going to build with you, and the more you kind of put significance away. And again, I feel like you’re doing that now anyway, which is awesome. But it’s something that when you were in Boise I wanted to say to you, but I didn’t know how to say it to you. Because I look at you and I’m like, ‘Man, I have so much respect for you. Why do most people in our world not know who Mark Joyner is right now?” it’s because, partially its obviously by design. That wasn’t your goal, that wasn’t your mission at the time. But part of it is you were trying to maintain a certain positioning, which made you lose your positioning. I always tell people now, by trying to be significant, you’ll lose your significance. By giving it away, is when you become significant. It’s kind of a hard thing to explain but I hope that kind of makes sense.

The #1 thing that keeps entrepreneurs back from success, that you won’t read about in any business or marketing book. On this episode Russell talks about the power of forgiveness and shares a small portion of a presentation by Chris Wark that encourages you to forgive everyone who has done you wrong. Here are some of the cool things you will hear in this episode: Find out why someone on the initial Rippln startup team has struggled to progress because he needed to forgive. Hear why Chris Wark thinks forgiveness is the key to healing your heart and in turn healing your health. And find out how to get a hold of Chris’ book, so you too can forgive and heal your heart. So listen here to find out why forgiveness of your enemies is so important. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. It’s late night and I’m walking something out to the garbage, it’s raining a little bit out here. And I just want to share something with you guys that probably doesn’t seem like it has a lot to do with marketing, but it has everything to do with you being successful with your marketing and your business. So with that said, let’s queue up the theme song, and we’ll come back and have some fun. Alright everybody, it’s a beautiful night right now, I’m out walking. I had a great day with the kids today, church was amazing, just so many good things. About to get back to the next phase of world domination, we’re like a week and a half away from the 10x event, where my goal is to sell 10 million dollars in a weekend. That just sounds goofy saying that. And then a month later we’ve got Funnel Hacking Live. So a lot of work to do, but I’m super grateful for the opportunities and all the fun stuff that’s happening. It’s interesting, what I wanted to talk to you guys about is a concept, and again you’re not going to think it’s marketing or business related, but I’m going to show you about how vital it is to your success. And that is the concept of forgiveness. And it’s interesting, probably six or seven years ago now, I was involved in a startup that we were trying to launch, and we all had big dreams and aspirations for this thing, some of you probably remember it, it was called Rippln. In fact, if you go back to the beginning of this podcast, there was a time when I was talking about Rippln all the time because it was one of the things. And I thought it was going to be huge, I thought it was going to be our big payday, like all the things I’d been doing for a decade prior had led to that moment. And we built a dream team, and we thought it was going to be the thing, we launched it. And I felt I executed on my parts really well, we ended up getting 1.5-1.6 million people to sign up during the pre-launch, before it went live and then you know, there was supposed to be the big roll out, and money would start flowing. And the roll out, it missed its launch date, and it missed another date, and missed five or six dates, and by the time it did launch, 8 or 9 months later we lost all the energy and momentum and it fizzled away. And I think my check was like $30-40 when all was said and done. It was like six months of my life that I spent on it for like $30. In the process I had used all my favors up, you know, getting people to promote things, and just all sorts of stuff. So when it’s done it’s like kicked in the, what’s the g-rated, kicked in the gut. I don’t, how do we survive from this? And one of the partners in it, the guy who kind of started it was a guy named Brian Underwood, and after that Brian kind of went his way, I went my way and there were other people involved as well. I think there was a core manag…not core management team, but a core marketing team of dudes who got together to launch this thing together. So after that kind of crush, everyone went their own ways and we just kind of went on our own things. And then fast forward now, what is it, 5 maybe 6 years later, and if any of you guys have watched Funnel Hacker TV you probably saw the episode with me and Brian Underwood on his private plane, him and his new company owned four. They launched a company called Prove It, which became the category king of ketones. You know, last year they did, I don’t know the exact numbers but it was close to half a billion dollars in sales. It might have been a little over that. And this is four years into the company. Clickfunnels, last year we passed a hundred million dollars in sales, so I always feel like I did really good until I talk to Brian. I’m like, “Oh, we did one fifth of yours. But my profit margins are higher.” Anyway, that’s always the battle. You know both of us are doing well and successful, and just kind of it is what it is. And I didn’t think too much about it, you know, I never…It was obviously frustrating with the situation, but I didn’t blame him or anybody, it was just kind of like, whatever, and went on and built Clickfunnels, luckily. The next thing happened. And I watched as some of these other people who were involved in that project, went out and started doing different things with different varying levels of success. And what’s interesting is, I can’t tell the details right now, we’re in talks of an acquisition of a really big company, I’m really excited about. And Brian may potentially be part of that. And I wasn’t there for this conversation, but Dave Woodward from our team, he was talking to Brian and all sorts of stuff, and we’re trying to bring Brian in on the deal. And Brian told Dave, “One of the coolest things about Russell, when the whole Rippln thing went under, he never blamed me, he was never angry.” And he’s like, “By the way, I got a phone call from one of the guys the other day.” And I won’t mention his name, but one of the people, one of the main guys that were part of the whole launch with us. He said that guy texted him like, “I need to talk to you.” And he’s like, “I’m about to jump on a plane.” He’s like, “I gotta talk right now. We have to talk.” And this is like 5 years, 6 years later after Rippln went down. So Brian jumps on the phone really quick and the guy starts talking. He says, “Hey, I just need to forgive you.” He’s like, “What?” He’s like, “I have to forgive you. I’ve been angry at you for the last 5 or 6 years, and the more success you have the more angry I get and I’m just frustrated and angry and upset and I have to forgive you because I can’t move on in my life. I’ve been trying and I can’t. All the business ventures I do, I can’t get past it because I have so much, I’m so angry at you and I need to forgive you. I just need to forgive. So I’m sorry.” Or whatever and kind of forgave. I wasn’t there, so I don’t know the exact conversation, but that was kind of the gist of it. So Brian told Dave like, “Man I’m so, Russell didn’t hold a grudge, moved on and built this huge thing called Clickfunnels.” And you know, he was grateful I had never kind of blamed him or held that against him. And this other person who had, had been literally held back and stuck for the last 5 or 6 years of their career. And now he’s finally asking for forgiveness and hoping that by doing that would give him the ability to continue to start moving forward again. It’s crazy how forgiveness, when you forgive somebody it puts you back into momentum, gets you moving forward, and when you don’t it gets you moving back. Anyway, there’s one amazing thing I want to share. So after I started thinking about this tonight, before I started recording this podcast, I remembered at my last set of inner circle meetings, one of the people that was there, one of the most fascinating people I’ve met, bar none, on this earth, someone I’m just so impressed with, so grateful to have a chance to get to know him and to meet him. His name is Chris Wark, some of you guys know Chris. He runs a blog called ChrisBeatCancer.com, he has a new book that came out recently that everyone should read called Chris Beat Cancer. Go to Amazon and you’ll get it. And even if you don’t have cancer…If you don’t have cancer now, either someone you love or yourself someday is going to have it, probably. I went through his entire course and book just to understand when I meet, when I have people around me with cancer, what do I do? If my kids ever get, my wife gets it, my parents get it, if I get it. A lot of times we worry about cancer when it’s too late, or too far down the road. I was like, I would rather understand it now and figure it out how to prevent things as opposed to trying to figure out the cure after. Anyway, if you read his book, he’s amazing. Go and give him money because it will be so good for you for now, and for the future. Anyway, I digress, so Chris is a 15 year cancer survivor and in his journey of sharing what he’s learned, he’s helped save thousands of other people. Anyway, he was at our meeting and the very first thing he talked about, “you guys want to know how to not get cancer?” And we’re like, “Of course, please tell us what you’ve learned the last 15 years.” And I’m not going to go deep into it, but he talked about how to change your diet, how to exercise and things like that, that are really, really powerful. Things you will read about in the book. The one thing he talked about that was kind of towards the end, he just threw it in, and it was amazing what an emotional impact it had on me, on the people in the room. In fact, at the end of the mastermind, which is a marketing meeting, how do you grow your company, how you impact more people, we always do this thing at the end where everyone gives their biggest takeaway. And like half the room the biggest takeaway was this piece from Chris about forgiveness. And it was so powerful and so amazing. So I wanted to share it with you guys, because I think that it could be potentially what’s holding some of you back. And I think that, while it doesn’t seem like a marketing thing, it is probably one of the most important things. I look at my friend now whose spent 5 ½ - 6 years holding a grudge and it kept him from moving forward and impacting the people that he’s been called to serve because of that. And it hurts me to know that man, there’s people that you could be touching and changing and effecting, but you might not be, because of this. So I’m hoping this podcast will get you in the right state. And I hope that Chris’ message here will have a huge impact on you. So with that said, I’m just going to cut to that clip from the meeting, where Chris is talking about forgiveness. “The big, big thing you can do, one of the best gifts you can give yourself in terms of stress reduction… When I turn this way I get really loud. …is forgiveness. Okay, forgiveness. Forgiveness will heal your heart, your emotions, it will reduce your stress and there’s two things that you need to understand about forgiveness. One is it’s not a feeling. It’s not a feeling, it’s a choice. People will lie to you, they’ll cheat you, they’ll take your passport and credit card information and run off into Asia to never be found again. “People will hurt your feelings, they will lie to you, they will abuse you. It’s going to happen and it has happened to many people in this room. And if you don’t forgive them, you’re basically carrying that poison around. And it’s slowly poisoning you and it will produce a sick body. A sick heart will produce a sick body. And the only way to heal your heart is forgiveness. “And a lot of us are self medicating because we’re carrying pain and we haven’t forgiven someone who’s hurt us in life. So when I say stress leads to most disease it’s because that bitterness, that resentment, that unforgiveness makes us unhappy. What do we do to compensate for that? We drink, we do drugs, we become workaholics, we become sex addicts, we become either pharmaceutical or illegal drug addicts. All of those habits destroy your health. “So I just want to encourage everyone here today, some of you are probably thinking about somebody in your life right now that you’re still kind of pissed at, right? That’s hurt you? So I just want to kind of encourage you to give them to God. Just be like, “you know what, I’m choosing to forgive them. I don’t feel like it, I’m still mad but I’m making this decision. They’re all yours.” Right, “I’m letting it go. They’re all yours. You can deal with them. I’m not going to hold it against them anymore.” That’s what forgiveness is, it’s a choice. It’s not a feeling. But what happens when you make a choice, your feelings change. That’s when God heals your heart. “So forgiveness is so huge. It’s so huge. It won’t make you any money, but it will heal your heart and help you stay in a state of wellness, which is super important. So just whoever it is, so what I did in the cancer process is full circle. As I was learning this and I realized, whoa, stress and bitterness and unforgiveness is a root cause of cancer, I was like, “I gotta forgive everybody who’s ever hurt me.” So I just made a decision to just go through my life and think through my life and every time I would get in a quiet place, or in prayer or meditation, I would just dig up all the people in my life who had hurt me, and just one by one, I just forgive them by name and give them to God. And just pray the way I just said, “They’re all yours. I’m not going to hold it against them anymore. I’m making this decision for life. I forgive them.” “And then I would say, “I ask you to bless them too.” When you ask God to bless people who have hurt you, something really happens in your heart and that changes everything. And he knows you don’t want him to, right. He knows you want like the lightning bolt. He knows it, but he’ll honor the request. When you’re like, “God, I don’t want them to be blessed, but I’m asking you to bless them anyway.” That’s a very powerful thing you can do. So forgive and pray for your enemies, that’s what Jesus said, so you know, I think he had some pretty good life advice. “So this stuff works, I promise you it’s so powerful. I mean it changed my life. I see it changing people’s lives left and right. It’s like the weight’s lifted off of you when you forgive people. And be quick to forgive. That’s the other one, because we’re all going to get screwed over in the future. People are going to let us down, insult us, embarrass us, whatever. Just be quick to forgive, just be like, “I’m letting it go. I’m not going to hold onto it. God bless them. Moving on.” Be quick to forgive.” Okay, I don’t know about you, but isn’t that amazing? I just, once again, Chris is one of the most amazing people and I highly recommend all you guys go buy the book and just read it for yourself, read it for a loved one, read it because it’s worth it, it’s worth understanding. Anyway, with that said, I just wanted to come out tonight and record that before I went to bed. Hopefully it will help some of you guys in your journey. It re-reminded me, I’m going to do what Chris said, I’m going to get a list of people, I’m going to start trying to consciously do this more in my own life because I’m sure there’s things that are holding me back as well. With that said, you guys, appreciate you all. Have an amazing night. If you got any value from this episode, do a couple of things. Number one, go buy Chris’ book, buy one for yourself, buy one for someone you love, buy it for your family, your parents, your kids, go do that. I don’t get anything for it, but it’s worth it. And then number two, if you do like this as well, screen shot the podcast app you’re using right now and go and post it on Facebook or Instagram, tag me, and then do hash tag Marketing Secrets, I’d love to see it. With that said, I will talk to you guys soon. Bye everybody.

In the times in your life when you win, and the times in your life when you lose; the only real purpose is for you to capture a story to help more people. On this episode Russell talks about his experience at Entrepreneur of the Year, and why he is grateful he didn’t win. Here are some of the insightful things you will hear on today’s episode: How the Entrepreneur of the Year event is similar to a body building competition. How Russell plans to use the story of not winning the award in the future. And why you should look for every opportunity to add to your story, whether your winning or losing. So listen here to find out how The Entrepreneur of the Year Awards compares to body building competitions, and why Russell feels grateful to lose. ---Transcript--- Hey, good morning everybody. This is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. I got so much good stuff to talk to you guys about today. Entrepreneur of the year event, something funny with my kids, and a whole bunch more. Hey everyone, man, I have like 12 podcasts in my head right now that I want to share with you guys, of lessons from this last week. Some of you guys know that this last weekend was the entrepreneur of the year, the EY Entrepreneur of the Year award ceremony. Earlier this year I submitted for the entrepreneur of our region and I won it, which was really cool. And then basically all the regions get together and do a national tournament. So I was all excited to go to this national thing and compete and see if we could win the national entrepreneur of the year award. So I thought, if we’re going to do this we should make an experience out of it right. That way we can do an episode of Funnel Hacker TV, that way it’s not just me going somewhere on an event because I go to a lot of events and it’s just like boring. So how to make this memorable for me and for my wife and for anyone else I want to bring. So I decided, hey, I’m going to bring my parents, because that would be fun to have them come to something like this. And then Dave and his wife Carrie wanted to come to, which was super cool. So the first thing was like, we can just fly there or what if we did it up right and just rented a private plane? So we rented a private plane, flew down, picked my parents up in Salt Lake, which my mom was certain she was going to die on the plane. She’d read a book about someone who got in a plane wreck one time. So because of that she was convinced that certain death was the only possible outcome for this vacation. It was really hard to convince her to go. But she agreed finally. So we flew down and picked them up and went to this event. That night we got there, and they did it right. They had this huge dinner with this amazing buffet. It was amazing. I’ve been to a lot of buffets and this was like four steps past anything I’d ever been to before. They had this dessert bar and they literally had a donut wall, a wall with these pegs coming out of it with thousands of donuts all over them. They had this thing that looked like an ice cream bar with tons of different kinds of ice cream flavors, but it wasn’t ice cream it was cookie dough. It was a cookie dough bar. It was insane. They scoop out tons of cookie dough into the thing and then they had chocolate covered bacon, and they had…the desserts alone were amazing. Anyway, it was amazing. Then there was the Kelly Clarkson concert. So we were like 5 rows away from Kelly Clarkson and she did this huge show for us, a private event for everyone who was at this thing, which was super cool. And that was the first night. The next morning we woke up and if you watched my instagram stories, I made some jokes, but we had a chance to see the winners of last year’s entrepreneur of the year award. And I’m going to kind of tease them, but also I’m grateful for them, so I’ll talk about both sides of it. But they are a venture backed company who’s trying to solve cancer, which is really, really cool and I’m grateful for people and entrepreneurs and companies like that. But the problem, the frustrating thing on my side is that they’ve raised $2 billion dollars in funding in this thing. So I’m like, that’s awesome. I’m grateful that they’ve done that, what they’re doing, that they’re trying to stop cancer. That’s so valuable and helpful. But it’s funny because I don’t know if I would consider that being an entrepreneur. It’s like, the entrepreneur in this business, their full time job is to go sell people on giving them more money. And then they have people they’ve hired to solve cancer. You’re more like a glorified sales person who’s just selling to VC’s. I don’t know, but I don’t think that’s entrepreneurship, but maybe I’m wrong. But I am grateful for what they’re doing. They raised $2 billion, and it’s interesting because most of the companies that were there had all raised money. I think there’s probably half a dozen of us who are boot strapped entrepreneurs and the rest were all like VC backed. And it was funny because I was talking with Dave ahead of time about this, I’m like, you know in the body building world there’s two competitions. There’s one that’s like the body building competition, everybody comes and there’s no rules. They never say, ‘oh yeah, go use steroids.” But they don’t test for it. So because of that, that’s when you get guys like Arnold Schwarzenegger and Lou Ferigno and these dudes who are insane. When you look at them you’re like, that can’t be human. It’s because they’re not human, they’re on steroids. So there’s that term, then there’s the natural body building contest where you have to like not be on steroids to qualify. And those guys look way smaller. They look amazing, but standing next to each other you’re like, that dude’s on steroids, that’s the difference. I feel like it’s the same thing here. The entrepreneur of the year award was like all these dudes who are steroids who took venture capitalist…got $2 billion in funding, and then there’s people like me, who are the natural ones. Who showed up and if you look at us by ourselves we look good, but you look standing next to someone who received $2 billion in funding it’s like, how do you compete with that. It’s fascinating. In fact, for those who were, I don’t want to leave you in suspense. We did not win the entrepreneur of the year award. The guy who won it in our space is Thomas Siebold, which if you’ve ever heard of Siebold, he’s a billionaire. He started a new company because he’s a billionaire, he just funded it and had other people fund it. How do you compete with that guy? Come on now, that’s not fair. In fact, Siebold is the dude who Mark Benioff, who owns Sales Force used to work for. So he was Mark Benioff’s mentor. Anyway, so it’s like, that’s who I was competing against, billionaires. So I lost to the billionaire, but the billionaire was all roided out, so I don’t feel too bad. Anyway, and then the dude who won entrepreneur of year overall, of all the categories, was the guy who started Groupon, which actually was really cool. Groupon was his sixth business and then he took it public, and now this is his new business. Again, it was confusing, but they went from zero to $2 billion dollar valuation, excuse me a billion dollar valuation in 2 years. But again, they haven’t sold much stuff, but because of all the money they’ve gotten from funding their value there. So once again, they’re all roided out and they beat me. But it was still kind of fun to see. And again, I want to step back, well in the intro of this podcast I make fun of it. About companies who cheat and take on venture capital. And while I do feel that, I am at the same time grateful that there are companies out there who are trying to cure cancer. There’s companies out there who are trying to do these things, that probably couldn’t be done by a bootstrap entrepreneur, just because of the nature of what it is. It takes $1 billion apparently, in funding to cure cancer before you have the pill and start selling it. You can’t start selling it ahead of time. So I understand it and while I tease and I joke about it I am grateful for those entrepreneurs who are doing that direction. I just don’t believe in it. I think for us bootstrap entrepreneurs there should be an award as well. So we may or may not being working on the Bootstrap Entrepreneur of the Year Award, because I think it’s something that needs to happen. Just like in body building there’s the body building competition, then there’s the natural body building competition. I think that’s more interesting to me and I think to you guys as well, because most of you guys don’t have $2 billion in funding. So it’s like, okay how do we actually, in fact it’s funny, one of the panels, they were doing the interview and they asked the guy, “What’s it like as an entrepreneur taking on the risk?” and the guy was like, “Well, you know the nicest thing about risk, I just go back to my venture capitalists and get them to give us a couple more hundred million dollars, and then the risk fear goes away.” I’m like, what? That’s the worst answer ever. It’s like, what do you do when you hit plateaus? I just take more steroids. Come on. I wanted to be like, that’s when we freaking hustle. We recruit a team of people that believe in our vision. We work our butts off for free and we create something truly remarkable and then we sell it to our customers, and they love it so much they finance it. That’s the answer I wanted, but no. It’s like, we go back and take another hit of roids. Anyway, that’s kind of interesting. But I digress, there were so many other cool things that I wanted to share with you guys. So many cool stories I could share with you. In fact, I’m sure I’ll do separate episodes. Like for example, Jennifer Gardner came and spoke and she is funny, I teased my wife, I think everyone’s allowed to have one celebrity crush right, and she’s totally my celebrity crush. Ever since 13 Going on 30, I was like she is the coolest ever. So she’s been my celebrity crush, and she came and spoke. And she was so amazing, not just from the point that I have a crush on her, but just insanely amazing. I was so impressed with her. Anyway, I’ll tell you some stories about her in another episode. But blown away by her. Just so many cool things that happened. But the biggest thing I wanted to share with you guys, and this is kind of the purpose of this podcast, and then I’ll go deeper on other episodes about some of the specific things I learned. There’s some really cool lessons I learned from watching the Kelly Clarkson Concert. Specific things from Jennifer Gardner, specific things….but for this one, what I wanted to talk about, the natural vs the regular body building contest, how it relates to entrepreneurship. Because I think sometimes some of may look at those guys and be frustrated. And it’s like, no, just understand that they have a role in this world and we’re grateful for them, but it’s not who we are. We’re the natural body builders and it’s something to be proud of, I think, that you bootstrap your company. So that’s number one. But number two is like, I didn’t win the contest. It’s funny because so many people reached out to me, “Oh I’m so sorry, I’m so sorry.” And it’s funny because I didn’t care. I didn’t go into to it to do it. I’m always going into things looking for the story. What’s the story I’m going to be able to tell because of this experience? I think that’s something that all of us should be looking at because we all go through tough times. And I’m not saying this was a tough time for me, it wasn’t. I was fine not winning. But when I’m going through something I’m looking for what’s the story that’s going to happen in this thing that I can use to inspire somebody or to sell something or to whatever. I’m always talking to you guys about you need to be building up your rolodex of stories. When I do a webinar, the reason I can do webinars so fast, and I can crank them out and I can sell well is because I’ve got this huge rolodex of stories that I’ve been building up for over a decade that I can pull out really quick in a moment’s notice. So I’m like, what are the stories that I can pull out of this experience that I can use in other things? Like when I spoke at the 10x event and I did 3.2 million dollars in sales. And everyone’s like, “Oh my gosh, you made 3.2 million dollars in sales.” I’m like, yeah, that was cool but I’ve got a story now, and that story will make me ten times that 3.2 million. To be able to tell that story about how I’m the highest paid public speaker in the world. How I netted a million dollars an hour. All those things, I will sell way more product from that than I ever did from the money I made at the event. I’m looking for the story. So for me, it’s like this whole thing happened. I didn’t win it, but like for me, the story is this whole thing I kind of shared with you guys today, this natural versus unnatural. And I promise you, we are going to building a Bootstrap Entrepreneur of the Year Award and a thing, and it’s going to be a movement and a big thing, based on this story. The fact that I lost, I’m so grateful that I lost because now I have this story about, “Hey I lost, but I was going up against people who were on steroids.” It’s not really, it’s like bringing a gun to a knife fight. Let’s come back and let’s build the natural body building contest for entrepreneurs. Now I have a story I can share, and a reason and a purpose and a thing that’s going to call to all of my people. It’s going to call out to the bootstrap entrepreneurs. The people I love serving are going to hear that message and be like, “Yes, that’s who I am.” And they’re going to hear my voice and they will come to me. So that’s the magic. In the experience I’m looking for the story because the story is the next phase of the thing. So for you, I want you guys to keep your eyes open more for the stories that are happening. Every day when you have success there’s a story there that’s more valuable than the success. When you fail there’s a story there that’s more valuable than the failure. And most of us just go through it and we’re upset or happy for the thing that just happened. It’s like, no, no, no. That thing that happened was good, but it was not the finish line. It was the story you need to inspire people to sell your next product, to do your next thing, to create your movement, to call a new segment of people into the marketplace. Whatever it is for you, the story is the key. So keep your eyes open for the stories that are happening around you. That’s the magic, that’s what I want to make sure you guys aren’t missing, because if you did, for me that whole weekend could have been a wasted weekend. “I lost, let’s not talk about it.” No, no, no. “I lost, let’s talk about it.” That’s more powerful. Alright, with that said, I’m home. I’m going to go get ready for the day. A lot of fun stuff happening this week. I’ll take you guys on some of the journeys but we are, my kids have….so today’s Monday morning, I’ve got a wrestling match Tuesday with the kids. Wrestling match Thursday and then Friday and Saturday there’s a wrestling tournament. So we got wrestling all week. And I was supposed to fly down Friday and Saturday to go be with the Harmon Brothers, to work on part two of our viral video campaign with them, the problem is that it was booked on Friday/Saturday and I found out later that my boys had a wrestling tournament Friday/Saturday. So I was like, okay my kids are more important than my company. I’m not missing the wrestling tournament. So I had to talk to them and move things around. So what’s happening is Tuesday’s wrestling match ends, after that I jump on a private plane and fly to Provo to get to Sundance, so I can be there for the writing retreat. So I’m there all day Wednesday at the writing retreat, half day Thursday, and then I jump in a plane and fly back and get back just in time for my kids’ wrestling match on Thursday night. So this whole detour is costing me like $16 grand in flights to be able to…. So anyway, someday I’m hoping my kids listen to this episode someday when their father is dead and they’re like, “I wonder if my dad loved me?” and be like, “Yes, he loves you a lot. He rearranged heaven and earth so he wouldn’t miss a wrestling match because that’s how much he loves you.” So I hope they listen to this someday and know how much I love them. They are the coolest little things in the whole world and I cannot wait to watch them wrestle. So that’s my week this week, plus we got a speaker training happening in Boise so Tuesday/Wednesday we are training a team of 20 speakers to go out and do my presentation on the road, which is exciting. So I’m working on presentations today to train them on my stage pitch. That’s happening today and then 10x secrets, we’re in the middle of launch right now, it’s doing really, really well. And I think I’m running a webinar because I think Monday I’m going to be doing a webinar to close out the whole thing. So I got that happening this week plus while I’m in Provo working with the Harmon Brothers, that night we’re all trying to get them all of our new Org Chart business development stuff with the company. It’s going to be an insane week. If I survive this week, then I’ll have earned Thanksgiving next week. So anyway, I appreciate you guys all, thanks for listening. If you learned anything from this, take on your phone, you can click on the buttons and take a screenshot of the screen of this podcast episode, do that and then go to Facebook or instagram, or pinterest, wherever you go and post the video and say, “I just listened to Russell’s story about ‘blah’, check out his podcast.” Tag me so I can see it and also hashtag Marketing Secrets, and let’s get some other people listening to this episode. Appreciate you guys, thanks so much for everything, and we’ll talk soon.

A scriptural lesson that applies directly to your business. On today’s episode Russell talks about dropping hints about cool things while describing other things, much like Jesus Christ while telling parables in the Bible. Here are some of the awesome things you will find in this episode: Why many people miss some of the amazing hints Russell drops while telling everyone about cool things. What it means to listen with different ears. And how Russell finally figured out how to listen to the courses he was buying differently. So listen here to find out you can get even more awesome information from Russell if you just listen a little differently. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson, welcome to the Marketing Secrets podcast. Today I want to share with you guys something that is insanely cool and hopefully very applicable to you. Alright everybody, I as you know talk a lot, probably way too much. But I’m always talking right. There’s videos and podcasts and Facebook lives and Funnel Fridays and Funnel Hacker TV and Marketing Secrets podcast and on, and all these things. And it’s interesting, when I’m talking I’m always sharing things, I’m always dropping ideas and thoughts and concepts and clues and hints. I remember yesterday I shared some stuff that I think was really, really profound, but I didn’t share it in a way of like, “Okay, let me teach you a lesson.” And I was like, “This is the lesson.” I didn’t say that, I just shared something really quickly. Actually Todd and I were doing our Funnel State of the Union address that we do every Friday, kind of walking through the ups and downs, the pros the cons, all the stuff that’s happening from the development side. So people are understanding, you know, that we’ve got 50+ developers working around the clock to serve you guys. And most companies don’t tell you about that side, and I was like, I want to bring Todd, my cofounder on to share those things. So he’s sharing them and while we were talking, we were talking about different features that were coming out, and we shared this one really cool thing, which is Clickfunnels now tracks the stats of all your emails. So you look at every single email and be like, “hey, this email made 14000 dollars.” And then you can dig deeper and be like, “what funnels do those things come from.” And what we did when we started testing this, we found that the emails we sent out, this email made $3 grand, this one made $15 grand, this one made $18 grand, we see the different price for each one going out. We dug deeper and it’s like, oh wow, this email $12000 came from the thing we were selling in the email, but $3000 came from the links in the footer of my email. I was telling people, I was like, “I was so shocked that I was able to see this. Oh my gosh, not only am I making money from the email, but the links in the footer were also making me money.” And then I went on to the next thing. Most people heard that, and the only thing we heard was, “Oh cool, we can see the stats of how much money we made in our emails.” But there was this other lesson that was a second level deeper that was so much more powerful, that almost everyone who listened, didn’t hear it. So it was the second lesson. The second lesson as I was speaking was, “Oh my gosh I found out these footer, links in my footer that are like, ‘hey you like stuff from Russell, here are links to my other products and services.” And just putting this block of links to my other products and services in the footer of my email, each email is making me 3-4 thousand dollars every time I send an email out. That’s multiple millions of dollars a year, just from the footer links in my emails. I didn’t break it down and stop and tell people that was the thing. But those who are listening with their ears, they’re catching these things. So this morning as I’m getting ready, we’re about to head out and have the kids work because it’s a nice Saturday, the phrase came to my head, it said, “He who  has ears, let him hear.” And I started thinking about that. Everyone’s listening to the same thing, but he who has ears let him hear. And I was like, that’s a scriptural phrase, I remember hearing that. So I went to, I have this app that you can search all the scriptures for things, so I just typed in “he who has ears, let him hear.” And in the new testament alone, the new testament alone that phrase is used 50 times. 50 times, and it’s usually if you look at it deeper. It’s usually Christ will tell a parable, or tell a story and before he does he says, “He who has ears, let him hear.” And then he tells the story. And  people are like, “Oh that story is really, really good.” And they move on. But what’s interesting is that in every parable there’s different levels of depth. It’s like, oh, here’s this story. Oh, I feel good. I heard this story. But then if you look deeper, “He who has ears let him hear.” Those who are listening with the right ears, they’re hearing a different message, or hearing a more important message, or hearing what Christ actually needed people to hear. So for me, I’m thinking about that in context to this. It’s like, I’m always sharing things. A lot of you guys maybe saw the Funnel Hacker TV episode we did a little while ago about my trip to San Francisco and you’re like, “Oh it was fun, Russell had a good time. It was fun to see all the stuff.” But it’s like, man, there were 10 different deep, profound lessons that were shared in that thing that weren’t like, “Let me stop real quick guys, let me explain this lesson.” But it was like, as I’m going through the video and we’re doing the vlog, we were talking and sharing things and there were all these other lessons that most people missed. So I wanted to bring this up for a couple of reasons. I want you guys to start listening with different ears. Start listening with, what are all the hints and secrets and things that Russell’s dropping in every day conversation? They’re in the books, they’re in the podcasts, they’re in the videos. All the stuff we’re putting out, we’re not putting out just put out, right. Sometimes we put out something and it’s like, “Why would Russell put that out?” And it’s like, those who are listening with the right ears are going to capture different things than those who are just scrolling through their news feed and seeing stuff. So my moral for you today, is he who has ears, let him hear. What that means is as you’re seeing stuff and you’re listening to things you guys, listen for the secondary story. Listen to the secondary meaning of the thing that I’m not able to share all the time like, “here’s the cool ninja thing.” I’m just sharing, in the process of me telling stories and doing things, there’s all these things that are happening behind the scenes that most people are actually missing. And I know that hit me up, I know the people that are listening because, for example, just certain people. Steven Larsen is one who listens with different ears and I’ll say something and he’ll, I know that he heard it because all the sudden three days later, I’ll say it in a podcast and like three days later I’ll get a message like, “Oh my gosh, you said this did you know that…..” I’m like, “Yep, he’s listening with the right ears.” Brandon Poulin is the same way. I’ll say something and then Brandon will message me and be like, “Dude, blah, blah, blah.” Or Kaelin will hear it. The people who are having the most success are the ones who are listening with those ears. I remember, another way I can kind of put this, first time I noticed it in myself was, I was buying everybody’s stuff for a long time, I was a buyer. I was buying thing after thing after thing. And I wasn’t getting a lot of value out of it until I started listening with different ears. I remember I started buying, but I started buying people’s things slower. I started studying not just what they were selling, but how they were selling it. No one’s telling you, “This is how I’m selling you.” But I started listening with those ears, like “How did they get me so excited? Why was I so pumped to buy this product? Why was I anticipating? Why was I on the edge of my seat for days or weeks or months waiting to give this person money?” I’m listening with different ears now because I’m trying to figure out what were they doing? I got more value out of watching what they were doing a lot of times than the actual buying of the product where they’re teaching what they’re doing. That’s the secret, listening with different ears, paying attention differently. Don’t just listen for the overarching storyline. What are the sub lessons that are happening? And as you start looking for those, you guys, I’m dropping them all the time. And I wish I could do a podcast up front for every single one explaining, “Hey guys, this is what this means exactly.” But I can’t. I’m just going thorugh and sharing as much as I can and those who have ears will hear. So for you, that’s the lesson and the moral, to start listening with different ears. Listen for the underlining messages because they’re there all the time, all around you. Alright guys, I gotta go clean my room, or clean the outside. My daughter, Norah’s yelling at me on the intercom saying, “Dad, where are you?” So I gotta go. Appreciate you guys, have an amazing day. And we’ll talk to you guys soon.

A special conversation I had on stage at the Traffic Secrets event with a friend and a student Nic Fitzgerald. On this episode Russell talks to his childhood friend, Nick Fitzgerald about helping him go from being in a technician position to being in an entrepreneurial position. Here are some of the inspiring thing in this episode: Find out how Russell found out his childhood friend was in desperate need of help and what he offered to do for him. How Nick was able to make to Funnel Hacking Live via credit card, and then spent $1800 on a program without telling his wife. And why being on the program helped Nick be able to ask a client for $25,000 on a project, when that was his previous yearly income. So listen here to find out how Russell was able to help Nick achieve his entrepreneurial dreams. ---Transcript--- Hey everyone, this is Russell Brunson and I want to welcome you to the Marketing Secrets podcast. The next two episodes are a really special one. For our Two Comma club X members and our inner circle members I did an event recently, some of you guys heard me talk about it. It was a traffic secrets event, where I’m getting all the material ready for the book, and start teaching this stuff. Anyway, it was really, really fun and as I was doing the presentations, the night before when I was doing all the prep work I had this thought. I was like, I want to bring up somebody on stage and it’s somebody who was a friend I grew up with in elementary school, and junior high, and high school, someone who was down on their luck, who was really, really struggling. About a year ago I saw him post something on Facebook and I reached out, and this interview is happening about a year later. During the process he tells his story about what happened and the transformation and the change that’s happened by being involved inside our Clickfunnels, Funnel Hacker community. So I wanted to share that with you as part of the event, so this first half is going to be Nick kind of telling his story and it’s going to be the story from the bottom of the barrel where they were, they literally made $25,000 a year for 3 years in a row and then the transformation to this year, they’ll do well over six figures. And that’s going to be this first podcast. And the second podcast episode is, I’m actually going to be doing, I did a live coaching session with him on stage, and I want to share that with you as well because I think there’s a lot of things for you specifically that you can get from this episode too. So the next few episodes are going to be sharing this really fun conversation that happened late night at the Traffic Secrets event with my friend Nick Fitzgerald, and if you think that name sounds familiar, I have talked about him before on this podcast. In fact, a little over a year ago I did a podcast episode called being a rainmaker that was a personalized podcast that I sent to Nick specifically to help him with what he was struggling with at the time. So anyway, I wanted to share this with you because it will take you full circle to show you kind of the progress and the momentum and things that are happening in his life, and I think it will be encouraging for you to hear the story because no matter where you are in your journey right now, if you are struggling, doing well, or if you’re somewhere in between, there are parts of this story that will resonate with you. And in the second episode where I coach Nick I think will help everybody as well. So with that said, let’s jump right in and have some fun. I want to introduce you to my friend Nick Fitzgerald. Alright so I want to set the tone for the next hour or so of what the game plan is. So I have a first initial question that I’m curious about with everyone here. I’m curious, who since they joined the Two Comma Club X program has had some kind of experience with Mr. Nick Fitzgerald? That’s powerful, I’m going to talk about why in a little bit, but very, very cool. So some of the back story behind this, and then we’re going to introduce him up, and when he comes up I want you guys to go crazy and scream and cheer and clap, because it will be good, and then I want him to sit down so we’ll be the same height, which will be good, it’ll be fun. So some of the back story, I actually met Nick the very first time in elementary school, and even in elementary school he was a foot and a half taller than me, which is amazing. He was like 6 ft 2 in like third grade, it was amazing. But we knew each other when we were dorky little kids and going up through elementary school we were both doing our things, and we didn’t have a care in the world and everything’s happening. And as we got older he kept getting taller, I stopped growing. And then we got into high school and he kept growing and he joined the basketball team. I didn’t keep growing so I went downstairs in the basement, literally, at our high school in the basement they call it the rubber room, and it’s this room that smells like, I don’t even know, but it’s under the gym. So he would go upstairs and fans would show up and people would cheer for them, and scream at their games. And all the girls would come to the games. And we’d go down in the rubber room by ourselves and cut weight and put on our sweats and lose weight and we’d jump rope and sweat like crazy. And we’d sit there, and I remember one day after working out for two hours pouring in sweat, I had my plastic gear on and my sweats on top of that, my hoodie and my hoods and we got the wrestling mats, and literally rolled ourselves up in the wrestling mats to keep the heat in, and we laid there and we were so hot. And I could hear the basketball players in the gym up above having so much fun and people cheering for them. And all the girls were there. And I was like, “Why are we not playing basketball?” It doesn’t make any sense. But during that time, obviously we were in two different kind of worlds, and we didn’t really connect that much, and then we left our separate ways. And I didn’t hear from him for years and years and years. And then do you guys remember Facebook when it first came out? The first time you got it and you log in and you’re like, “Oh my gosh, I can connect with people.” And you start searching the friends you know and then you find their friends and you spend a day and a half connecting with every person you’ve ever remembered seeing in your entire life? Do you guys remember that? So I did that one night, I connected with everybody. Everyone in high school, everyone in junior high, or elementary, everyone in every stage of my life, as many as I could think of. And then I was like, I think that’s everybody. Okay, I’ve connected with everybody. And one of those people that night was Nick. And then, but I didn’t say hi, I just friend requested and he requested back and I’m like, cool we’re connected. And then after that I got kind of bored with Facebook for like a year or so. Then a little while later I found out you can buy ads on it and I was like, what, this is amazing. So we started buying ads and everything is happening. And it’s crazy. And then what happened next, I actually want Nick onstage to tell you this story because I want you to hear it from both his perspective and my perspective, I think it’d be kind of interesting. Yeah, I want him to come up first. So let’s do this real quick. As you guys know Nick has been a super valuable part of this community since he came in. I’m going to tell the story about how he got here and some of the craziness of how he signed up when he probably shouldn’t have and what’s been happening since then, because I know that you guys have all been part of that journey and been supporting him. How many of you guys are going to his event that’s happening later this week? He just keeps giving and serving, he’s doing all the right things, he’s telling his story, he’s doing some amazing stuff. So my plan now is I want to talk about the rest of the story. I want to tell you guys what I told him a year ago and then I want to tell you guys my advice for him moving forward, because I feel like it’s almost in proxy. I wish I could do that with every one of you guys. Just sit down here and coach you. But I feel like he’s at a stage where some of you guys aren’t to where he’s at yet and some of you are past that, and some of you guys are right where he’s at, and I feel like the advice that I really want to give him, will help you guys at all different levels. So that’s kind of the game plan. So with that said, let’s stand up and point our hands together for Mr. Nick Fitzgerald. Alright, this has some good music. That was like music from high school. Look how tall I am. I feel like….okay, so I had him find this post because I wanted to actually share a little piece of it. So this, I’m going to share a piece of it, I want to step back to where you were at that time in your life. So this was July 7, 2017, so what was that a year and a half ago, ish? So July 7, 2017 there was a post that said, “Long post disclaimer. I hate posting this, blah, blah, blah.” So at the time my family was about to go on a family vacation. We’re packing up the bags and everything, and you know how it is, you do a bunch of work and then you stop for a second and your wife and kids are gone and you’re like, pull out the phone, swap through the dream 100 and see what’s happening.  And somehow this post pops up in my feed and I see it, I see Nick my buddy from 20+ years ago and I’m reading this thing and my heart sinks for him. Some of the things he says, “I hate posting things like this, but I felt like need to for a while. Being poor stinks. For those friends of mine who are ultra conservative and look down consciously or not, on people like me, I can honestly tell you that I’m not a lazy free loader who wants something for nothing. I’m not a deadbeat who wants Obama or whoever to blame now, to buy me a phone. I’m not a lowlife trying to get the government to pay for my liposuction. I’m not a druggie who eats steak and lobster for dinner with my food stamps. I’m a father of four, a husband, someone who lost everything financially, including our home when the time came to have your healthcare in place or to get fined, I went through the process. “Based on my family size and income, we were referred to the state to apply for those programs. We couldn’t get coverage for ourselves to the exchange in other places, we qualified for Medicaid. After the process was complete, the state worker suggested we try to get some other help, some food stamps.” It kind of goes on and on and on and he says, “In 2016 I made $25000. $25,000 plus our tax returns for the previous year. So a family of 6 living on $25,000 a year is being audited for receiving too much help, too much assistance.” And it kind of goes on and on and on with that. He says, “I’ve never abused drugs or alcohol, I’ve never even tried them. I’m just a guy trying to live the American dream and provide for his family. It’s unfortunate that we look down on those who are trying to better our lives, even if it leaves them from receiving help from assistance in place to help them. Look down on me if you want, I don’t care. I know the truth. My family is healthy and sheltered and that’s all that matters. I don’t wish these trials on anyone else…” and it kind of goes on from there. So I want to take you back to that moment, what was, talk about what you were experiencing and what you were going through during that time. Nick: I didn’t expect this. I’m a friendly giant, but I’m a big boob too. Back at that time, I had started what I thought was, I started my entrepreneurial journey. I was working in film full time, working 12, 14, 16 hour days making $200 a day, just killing myself for my family. Going through the process of, I’d lost my job because I wasn’t going to hit my sales, I was a financial advisor, and I wasn’t going to hit my sales numbers. So you know, my ticket was stamped. So I said okay, I’m going to do my own thing. And in the course of all that, it was time to get your health insurance and those things, and I went through the proper channels, like I felt like I should. And I was referred to the government for the programs, based on the numbers. And as a provider, a father, an athlete competitor, I felt like a failure. We’ve all, when you have to rely on somebody else , or somebody else tells you, “Hey, we don’t think you can do this on your own, come over here and we’ll take care of you.” That’s basically what I was told. So it was hard to accept that and to live with that reality. So we did, and I worked hard and it was a blessing really, to not have to worry about how much health care costs or have some of the things to supplement to feed our family and stuff. So it was great and it was wonderful. But then I got the email from the state saying, “Hey, you’re being audited. We’re just looking at things and we’re not sure. You’ve been getting too much help.” So at that point I’m just sitting there frustrated because I’m working my butt off, just trying to make things happen, become someone involved in the film community in Utah. And I was, and everyone knew me, and I had a reputation, but I still was a nobody in the eyes of the government. So I went to Facebook to whine, looking for what I wanted, which was a pat on the back, “There, there Nick, you’re doing…we know you’re a good dude and you’re working hard.” That kind of thing, and I did… Russell: I was reading the comments last night. “Oh you’re doing a good job man. Good luck.” Everyone like babying him about how tough life can be. Nick: So I got what I wanted, but it still didn’t change anything. I still had to submit my last two years of tax returns and all of the pay that I’d got and everything like that, so they could look at our case number, not Nick, Leisle, Cloe,Ewen, Alek, William. So it was just one of those things. I got what I wanted, then comes Russell to give me what I needed, which was…. Russell: I saw that and I’m like packing the kids bags and everything and I was like, “ah, do I say something?” I don’t want to be that guy like, “Hey, 20 years ago…” and I was like, ah, I kept feeling this. Finally I was like, “hey man, I know we haven’t talked in over 20 years…” This was on Facebook messenger, “we hadn’t talked in like 20 years. I saw your post today and it sucks. And I know what’s wrong, and I can help. But at the same time, I don’t want to be that guy and I don’t want to step on any toes. I know we haven’t talked in 20 years, I have no idea if this is even appropriate. But I know what’s wrong, I can help you. And no, this is not some cheesy MLM I’m trying to pitch you on. But if you’re interested in some coaching, I know what’s wrong.” And I kind of waited and then I started packing the bags again and stuff like that. I’m curious of your thoughts initially as you saw that. Nick: It’s funny because my phone was kind of blowing up with the comments. So I would hear the little ding and I would check. And then I saw that it was a message from Russell, and we had said like, “Hey, what’s up.” And had a few tiny little small talk conversations, but nothing in depth personal. So I saw that he sent a message, so I’m like, “Sweet.” So I look at it, and I was half expecting, because I knew he was successful, I didn’t know about Clickfunnels per se. I knew he had something going on that was awesome, but I didn’t know what it was. So I was wondering, “I wonder what he’s going to say, what he has to say about things?” But I read it and it was funny because when you said, “I don’t want to overstep my bounds. It’s been a long time, I don’t want to step on toes.” Kind of thing, Russell, we all know his athletic accolades and stuff. I was a great basketball player too, I was in the top 200 players in the country my senior year and stuff like that. So I’ve been coachable and played at high levels and been coached by high level guys. So when I read it and he said, “I know what’s wrong and I can help you.” I was just like, “Yes.” That was my reaction. I just did the little, um, fist pump, let’s do this. So I replied back and I thanked him for reaching out and stuff, and I just said, I think I even said, “I’m coachable. I will accept any guidance.” And things like that. Because up until that point in my life, especially in sports, if a coach showed me something, I would do it the way he did, and I would kick the other dude’s butt. I didn’t care. I played against guys who made millions of dollars in the NBA. I dunked, I posterized on Shawn Marion when he was at UNLV my freshman year of college. I started as a freshman in a division one school in college. So I would take, I’ve always been that kind of, I would get that guidance, that direction, I can put it to work. So I was just like, “Dude, Mr. Miyagi me.” I’m 8 days older than him, so I’m like, “young grasshopper, yes you can teach me.” That kind of thing. So I welcomed it and I was excited. I had no idea, because again I didn’t know what he did. I just knew he had a level of success that I didn’t have. And if he was willing to give me some ideas, I was going to hear him out for sure. Russell: It was fun, because then I messaged him back. I’m packing the car and Collette’s like, “We gotta go, we gotta go.” I was like, ah, so I get the thing out and I was like, “This is the deal. I’m driving to Bear Lake, it’s like a six hour drive. I’m going to give you an assignment and if you do it, then I’ll give you the next piece. But most people never do it, so if you don’t that’s cool and I’ll just know it’s not worth your time. But if it’s really worth your time, do this thing. I need you to go back and listen to my podcast from episode one and listen to as many episodes as possible, and if you do that I’ll make you a customized episode just for you telling you exactly what’s wrong and how to fix it. But you have to do that first. “And I’m not telling you this because I’m on some ego trip, but just trust me. The problem is not your skill set, you  have mad skills, you’re good at everything. It’s all a problem between your ears. If we can shift that, we can shift everything else.” Then I jumped in my car and took off and started driving for six hours. And then the next day, or a day later you’re like, “I’m 14 episodes in.” he was still listening to the crappy one’s, according to Steven Larsen. The Marketing In Your Car, he was probably thinking, “This is the worst thing I’ve ever heard, ever.” But he did it. I said do it, he did it. And he kept doing it and doing it, and so two days into my family vacation I had Norah, you guys all know Norah right. She’s the coolest. But she won’t go to bed at night, she’s a nightmare. Don’t let that cute face trick you, she’s evil. So I’m like, I can’t go to sleep, so finally I was like, I’m going to plug her in the car and drive around the lake until she falls asleep. So I plug her in the car, strap her in and I start driving. And I’m like, this could be a long, long thing. She’s just smiling back here. I was like ugh. I’m like you know what, I’m going to do my episode for Nick. So I got my phone out, I clicked record and for probably almost an hour, it was an hour. I’m driving around the lake and I explain to him what I see. Did anyone here listen to that episode? I’m curious. I’m going to map out really quick, the core concept. Because some of you guys may be stuck in this, and the goal of this, what I want to do is I want to map this out, and then what’s funny is last year at Bear Lake, so a year later we had this thing where I was like, we should do a second round where I do a year later, this is the advice now. And I wrote a whole outline for it and I totally never did it. So I’m going to go through that outline now, and kind of show him the next phase. So you cool if I show kind of what I talked about? Nick: For sure. Russell: Alright, so those who missed the podcast episode, who haven’t been binge listening, you’ve all failed the test, now you must go back to episode number one, listen to the cheesy jingle and get to episode, I don’t know what it was. Okay, I’ve said this before, if you look at any business, any organization, there’s three core people. The first one is the person at the top who is the entrepreneur. The cool thing about the entrepreneur is the entrepreneur is the person who makes the most amount of money. They’re the head and they get the most amount of money. The problem with the entrepreneur is they also have the most risk, so they’re most likely to lose everything. I’ve lost everything multiple times because I’m the guy risking everything. But the nice thing is entrepreneurs that write their own paychecks, there’s no ceilings. So they can make as much as they want. They can make a million, ten million, a hundred million, they can do whatever they want because there’s no ceiling. So that’s the first personality type. The second personality type over here is what we call the technicians. The technicians are the people who actually do the work. And what’s funny, if you look at this, people who go to college are the technicians. What do they do, they look down on entrepreneurs, they look down on sales people. “Oh you’re in sales. What are you a doctor?” For crying out loud in the night. But they look down on people like us. Because “I’m a doctor. I went to 45 years of school.” What’s interesting, there’s technicians in all sorts of different spots right. I actually feel bad, I shouldn’t say this out loud, but at the airport here I saw one of my friends who is an amazing doctor and him and his wife were leaving on a trip and we were talking and he said, “This is the first trip my wife and I have been on in 25 years, together by ourselves.” I’m like, “What?” and he’s like, ‘Well, we had medical school and then we had kids and then we had to pay off medical school and all these things. Now the kids are gone and now we finally have a chance to leave.” I was like, wow. Our whole lives we’ve heard that medical school, becoming a doctor is the…..anyway that’s a rant for another day. But I was like, there’s technicians. And what’s interesting about technicians, they don’t have any risk. So there’s no risk whatsoever, but they do have, there’s a price ceiling on every single person that’s a technician, right. And depending on what job you have your price ceiling is different. So doctors, the price ceiling is, I have no idea what doctor’s make, $500 grand a year is like the price ceiling, that’s amazing but they can’t go above that. And different tasks, different roles, different position all have different price ceilings. But there’s like, this role as a technician makes this much, and this one makes this much and you’re all kind of these things. I said the problem with you right now, you have these amazing skill sets, but you are stuck as a technician in a role where they’re capping you out, where the only thing you can make is $25k a year. Remember I asked you, “What have you been doing?” and you’re like, “Oh, I’ve been networking, I’ve been learning, I’ve been getting my skills up, getting amazing.” I’m like, “That’s amazing, you’re skills are awesome, but your ceiling is $25k a year. No matter how good you get you are stuck because you’re in a technician role right now.” I said, “you’ve got a couple of options. One is go become an entrepreneur, which is scary because you’ve got four kids at home and you don’t have money anyway.” I am so eternally grateful that when I started this game, my wife, first off, we didn’t have kids yet, my wife was working, we didn’t have any money but I didn’t have to have any money at that time, and I’m so grateful I was able to sometimes, I was able to risk things that nowadays is hard. For you to come jump out on your own initially and just be like, “Boom, I’m an entrepreneur and I’m selling this stuff.” That’s scary right, because you’ve got all this risk. So I was like, that’s the thing, but it’s going to be really, really hard. I said, “there’s good news, there’s one more spot in this ecosystem. And the cool thing about that spot it’s that it’s just like the entrepreneur, there’s no ceiling, now the third spot over here is what we call the rainmakers. The rainmakers are the people who come into a business and they know how to make it rain. This is the people who know how to bring people into a company. Leads, they bring leads in. They know all this traffic stuff they’re talking about. These are the people who know how to sell to leads and actually get money out of peoples wallets and put it into the hands of the entrepreneurs. These people right here, the rainmakers don’t  have ceilings. In fact, companies who give the rainmaker the ceiling are the stupidest people in the world, because the rainmaker will hit the ceiling and then they’ll stop. If you’re smart and you have a company, and you have rainmakers, people driving traffic, people doing sales, if you have a ceiling they will hit and they will stop. If you get rid of the ceiling and then all the sudden they have as much as they want, they have less risk than the entrepreneur, but they have the ability to make unlimited amount of money. I said, “Your skill set over here as a technician is worth 25k a year, but if you take your skill set and shift it over here and say, “I come into a company and I’m a rainmaker. I create videos, I create stories, they’ll sell more products, more things.” Suddenly you’re not worth 25,000, now you’re worth $100,000, you’re worth $500,000. You’re worth whatever you’re able to do, because there’s no ceiling anymore. And that was the point of the podcast. I got done sending it, then I sent it to him and I sent it to my brother to edit it. And I have no idea what you thought about it at that point, because we didn’t talk for a while after that. But I’m curious where you went from there. Nick: So the first thing, you know, being told I was really only worth $25,000 in the eyes of the people who were hiring me, that was a punch in the gut. That sucked to hear. Thanks man. It was just like, I literally was working 12, 14, 16 hour days, lifting heavy stuff, I did a lot with lighting and camera work, not necessarily the story writing stuff, but you know, for him to put it so perfectly, that I was a technician. I thought going in, when I failed as an advisor and I started my own company, or started doing videos for people, and being so scared to charge somebody $250 for a video, being like, “they’re going to say no.” That kind of thing, and now I wouldn’t blink my eyes for that. But you know, it’s one of those things for him to tell it to me that way, just straight forward being like, “You are, you’re learning great skills and you’re meeting amazing people.” I worked with Oscar winners and Emmy winners and stuff in the movies and shows that I worked on, but again, I was only worth that much, they had a finite amount of money, and I was a small part of it, so I got a small piece. So listening to all of that, and then hearing the entrepreneur, the risk and stuff. I’m really tall, I’m 6’9” if you didn’t know. I’m a sink or swim guy, but because I’m tall I can reach the bottom of the pool a lot easier. When I jumped in, we had lost, as a financial advisor we had lost our home and we lost all these things. So I was like, I have nothing left to lose. Worst case scenario, and I had never heard that mindset before. We were renting a basement from a family members, our cars were paid off. Worst case scenario is we stayed there and get food stamps and that kind of thing. There was nowhere to go but up from there. So for me, I was just so excited. I’m like, I want to be a rainmaker, I want to be an entrepreneur, but I didn’t know where to find the people that I could do that for. So I was in this thing where I was still getting lots of calls to work as a technician, but I didn’t want to do that anymore. I didn’t want to put myself, my body, my family through me being gone and then when I’m home I’m just a bump on a log because I’m so wiped out, all that kind of stuff. So that was my biggest first thing, the action point for me. I started thinking, okay how do I transition out of this? How do I get myself out and start meeting the right people, the right kinds of clients who do have budgets and things like that, and how do I make it rain for them. That’s when I made that shift from working as a technician. I told myself I’m not going to do it anymore. The last time I technically worked as a technician was about 9 months ago. It was for a friend. So I made that shift and it was just amazing. Like Russell was talking about earlier, when you start to track it or when it’s part of your mindset, things start to show up and happen. You meet the right people and stuff. So those things just started, just by listening to that one hour long thing, I started changing and then the black box I got, Expert Secrets and Dotcom Secrets and started going through that as well. And it was just like, you see in the Funnel Hacker TV, that moment where the guy goes, “RAAAAA” that’s what happened with me. It was like a whole new world, Aladdin was singing. He was Aladdin and I was Jasmine, with a beard. Russell: I can show you the world. Nick: Exactly. But that’s what really, literally happened with me. Russell: That’s cool. Alright this is like summertime, he’s going through this process now, figuring things, changing things, shifting things, he’s changing his mindset. We go through the summer, we go through Christmas and then last year’s Funnel Hacking Live, were we in February or March last year? March, and so before Funnel Hacking Live we kind of just touched base every once in a while, seeing how things are going. He’s like, “Things are going good. I’m figuring things out.”  And then Funnel Hacking Live was coming, and I remember because we’re sitting there, and I think he messaged me or something, “Funnel Hacking looks awesome I wish I could make it.” I was like, “Why don’t you come?” And you’re like, “I just can’t make it yet.” I was like, “How about this man, I guarantee you if you show up it’ll change your life forever. I’m not going to pay for your flights or your hotel, but if you can figure out how to get there, I’ll give you a free ticket.” And that’s I said, “if you can come let Melanie know, and that’s it.” And I didn’t really know much, because you guys know in the middle of Funnel Hacking Live my life is chaos trying to figure out and how to juggle and all that stuff. So the next thing I know at Funnel Hacking Live, we’re sitting there and during the session I’m looking out and I see Nick standing there in the audience. And I was like, ‘I have no idea how he got there, but he’s there. Freaking good for him.” And I have no idea, how did you get there? That wasn’t probably an easy process for you was it? Nick: No. Credit cards. It was one of those things, I looked at flights. As soon as we had that conversation, it was funny because I was, I can’t remember what was going on, but it was a day or two before I responded back to his invitation. And I was like, I’d be stupid to say no. I have no idea how I’m going to get there. I think I even said, “I’ll hitch hike if I have to, to get there.” Can you imagine this giant sasquatch on route 66 trying to get to Florida. But I told my wife about it, and this is where Russell might have this in common. My wife is incredible and super supportive and she let me go. And we didn’t have the money in the bank so I said, “I’m going to put this on the credit card, and as soon as I get back I’m going to go to work and I’ll pay it off. I’ll get a couple clients and it will be fine.” So I booked the hotel, luckily I was able to get somebody who wasn’t able to go at the last minute and I got their hotel room, and I got the lfight and I came in and I was in the tornado warnings, like circling the airport for 5 hours, like the rest of you were. So I got there and I just remember I was just so excited. Walking in the room the very first day, the doors open and you all know what it’s like. I don’t have to relive this story. I remember I walked in and the hair on my arms, it was just like {whistling}. It was incredible, just the energy and the feeling. And I was like, t his is so cool. And then the very first speech, I was like that was worth every penny to get here. If I left right now it would have all been worth it. And you all know because you’re sitting here, you’ve felt that too. So that was my, getting there was like, “Honey, I know we don’t have the money, we have space on the credit card, and when I get home I swear I will work hard and it will be okay.” And she’s like, “Okay, go.” So I did. Russell: So now I want to talk about, not day one, or day two, but on day three at Funnel Hacking Live. How many of you guys remember what happened on day three? Russell sneak attacked all you guys. I was like, if I start going “Secret one, Secret two, Secret three” you guys will be like, “Here it is.” Sitting back. I was like, how do I do the Perfect webinar without people knowing it’s the perfect webinar? And I’m figuring this whole thing out, trying to figure that out. And we built a nice presentation, create an amazing offer for this program you guys are all in. And as you know, all you guys got excited and ran to the back to sign up and now you’re here. But you told me this personally, I hope you’re willing to share. But I thought it was amazing because you didn’t sign up that night. And I would love to hear what happened from then to the next day, and kind of go through that process. Nick: So this is my first Clickfunnels, I was all new to this whole thing. I was so excited when the 12 month millionaire presentation came up and I was like, “This is awesome.” Then I see it in the stack and I’m like, “I’m seeing the wizard,  I can see the wizard doing his thing.” And I was just so excited, and then the price. And it was a punch in a gut to me, because I was so, listening to it I was like, ‘This is what I need. This is what I want, this is what I need. It’s going to be amazing.” And then the price came and seriously, the rest of the night I was just like…. The rest of the presentation and everything after that I was just kind of zoned out. I just didn’t know what to do. Because I knew I needed it so badly and I’m like, that’s almost twice what we’re paying in rent right now. You know, it was just like, how am I going to justify this when I’m on food stamps and Medicaid and all this kind of stuff. You know, “yes, I’m on that but I dropped this money on a coaching program.” Russell: “From this internet coach.” Nick: Right. And so I’m having this mental battle and get back home to my room that night and I didn’t go hang out with people. I just was not feeling it. And I remember texting my wife on the walk back to the room. And I took the long way around the pond, just slowly depressedly meandering back to my room. And I’m texting her and I’m telling her how amazing it was and what the program would do and all that kind of stuff, and she’s like, “That sounds great.” And I’m purposely not saying how much it’s going to cost, just to get her excited about it, so I can maybe do a stack with her right. “For this and this….” See if I could try it. I didn’t, I failed when it came to doing that. I told her the price and she’s like, “That’s a lot of money. How are you going to pay for it.” And I’m like, “I don’t know.” And I’m like, “The only thing I can do, because I have to sign up while I’m here, and pay for it while I’m here. I can put it on the credit card and then we will figure it out.” So we talked a lot and I talked to my dad and it was the same thing. He was like, “Man, that’s a lot.” Just the scarcity mindset that a lot of us have with our family members and support system who aren’t, don’t think, who aren’t the crazy ones. So I went to bed and I got emotional, and I slept so so bad. Just didn’t sleep well that whole night. And again, I talked to my wife again the next morning, and I just, we just said, “It would be awesome. But I can’t do it, so I’m just going to work hard and figure something out and then if it ever opens up again, then I’ll be in a position to do it.” So I left my room that morning with that in my mind. I made the mistake of keeping my wallet in my pocket though, because I’m here. I again made the long walk back and kind of gave myself a pep talk like, “Don’t worry about that kind of stuff. Just more value out of it, meet more people.” So that’s when I left my room that morning, that’s where my mind was. Russell: What happened next? Nick: I walked into the room and Kevin Hansen, who I had, it’s funny, he does a lot of editing for Clickfunnels, and he and I had actually met independent of Clickfunnels before. It was one of those things like, “Oh you do, oh my gosh.” and it was like 2 months after we’d met. So I was talking to him, just chitchatting, and I just had right then in my mind, it was like, “Walk over to the table and sign up. If you don’t do it now, you’re never going to do it.” And it was just one of those things, because I’d given myself that speech, that whole five minute walk across the property. So I finished up talking with him and I just said, “I’ll be right back.” And I walked straight over to the table, got out the credit card, wrote it all down, and I’m like, I don’t even know what my limit is, so I hope whenever they run this that it goes through. I don’t know what’s going to happen. So I did and I got that little silver ribbon that we all got. And again, {whistling} chills. Like I was like, holy crap, this is amazing. I put it on my little lanyard thing and I was just like, I couldn’t believe it. The adrenaline and all that stuff of, “I’m doing it. And my wife is going to kill me when I get back home.” So that’s, then I went and got my seat and I was just floating, you know. I was so amped, I could have “Steven Larsened” it and screamed over the noise of everybody else and it would have been very, you would have heard it. So that’s what I did that morning. I was like, ‘Not going to do it, not going to do it, not going to do it.” I walked in, 60 seconds done. You have my money. Russell: So I’m curious, when did you tell your wife? This is like a marriage counseling session, huh? Nick: yeah, do you have a couch I can lay down on? Russell: A big couch. Nick: yeah, really. So I got home and I didn’t tell her, at all. I didn’t. I said, the clock is ticking. I have 30 days until that hits, or 20 days until the credit card statement comes and she’s like, “Wait, why is there an extra $2000 bucks on here?” So I just, I said, I’ve got some time because my wife, she’s 5’3”, she’s dainty, little petite lady, but she’s not scary I guess. But this is the first time I was really scared to tell her something in our marriage. So I just said, I’m just going to hit the road hard and see what I can come up with to cover at least the $1800 and the hotel, for what I racked up at Funnel Hacking Live, and then that will get me another 30 days to figure something out. So I went and I never told her until the credit card statement came and she saw it. She’s like, “What’s this?” But what happened before that, I don’t know, do you have something after that or do you want me to go to the next part? Okay, so me going to work and being like, “I gotta find it.” and it’s funny that night at Funnel Hacking Live, I went on Facebook and I created some half thought through offer where it was like, “Hey if I can get like 5 people locally where I’m at to do a monthly low number where I create a couple of videos for a monthly retainer, that will cover it and I can figure it. But nobody nibbled on it. So I got home and I started just trying to figure stuff out. And I had met another lady who had a company and she uses Clickfunnels for her course. And it was funny, I talked to her before I went to Funnel Hacking Live, and we were talking and she was like, “Do you know Clickfunnels?” And I was like, “That’s so crazy. I do.” Because I’d never met anybody else that had. So I got home and I shot a little video with her, it was a test to do some modules for her course and she loved it and it was great. So we were talking about, she had like 20 videos she wanted to do and we were talking about budget, and I just said, “you know what, for that much, for that many videos and all this kind of stuff, it’s going to be $25,000.” And she didn’t even blink. She’s like, “Perfect, that’s great.” Thank you, you guys. You’re going to make me cry. Thank you.  And that was like maybe two weeks after I got home that that happened. And I left her house and I tried my hardest not to do a jump heel click going down her driveway, out to my car, and I got around the corner and I messaged Russell like, “dude, you’ll never guess. I just closed my first 5 figure deal and this is what it was…” and he was like, “That’s so cool.” You know. But it was the whole plata o plomo thing, I would never have the guts to ask for something like that, I know that I should and that my skills and what I can do are worth that and more, and it’s been proven to me again and again since then, but to ask the first time, that first time you have a big ask and you’re just throwing yourself out there, and if she would have said no…Now what am I going to do? Because I had actually done another pitch where I did like a webinar pitch where I  had a stack and slides and stuff because it was for a Chamber of Commerce, and I wanted to charge them 2500 a month to do like 4 videos a year. And I did the whole thing like, “If you do it, it’s $2500 a month, or if you do it all right now it’s this…” that whole you know, and they passed on it. I was like, ugh. So it was just one of those things where being around y’all, that was my first experience being around entrepreneurs, really. I have friends who have had businesses, but I felt weird for wanting to create my own thing or being selfish because I have four kids. Like why don’t you go get a real job? All those conversations that you hear and have with yourself, especially when things aren’t going great. But it was like okay, I have to get it done or I have to drop out. And I just, even in that short amount of time I received so much value from the people I was beginning to meet, and then as the content started coming out I was like, “There’s no way I could live without this after having a taste of it.” So that was my, I had to get it done and it worked out. Russell: Amazing, I love that story. So coo. Alright, so since then, how many of you guys have watched his….are you daily or almost daily Facebook Lives? Nick: Pretty much, almost daily. I’ll miss some… Russell: How many of you guys have watched his daily Facebook lives, he’s doing what we’re saying right. He’s doing it. He’s doing it. I see it, I see it coming in my feed. It pops in my feed over and over. He’s doing what we’re talking about. He’s attracting people, he’s telling stories. All the stuff we’re talking about, he’s been doing it. But part of it, he had to have that emotion, that plata o plomo moment and then he hit it and it’s just like, he’s been running and running and running and running. And it’s been so insanely fun to watch the progress and the growth. Some of you guys know he put out an event that’s coming up this weekend and sold out in 5 seconds. He’s like, “I sold out, should I make it bigger?” and I’m like, “No people should have responded to you faster, it’s their fault. Sell it out because next time it will be easier to sell it out again and easier to sell out again.” But he did it by giving tons of value. Telling stories, telling stories, telling stories, providing more value to you guys, to other entrepreneurs, other people in the community and people are noticing. All the stuff we talked about today, he’s doing it. Consistently, consistently, consistently doing it. That was so cool. I don’t even know where to go from here. Alright I know where to go from here. Before I move into this, was it scary? Nick: All of it scary? Well, this is what, back to my competitive days, I don’t care who, I’d played against the best players in the country at high levels. And I didn’t care if you were going to the NBA, being recruited by Duke, once we got into the lines I didn’t care who you were, I was going to make you look silly. I would hold, you wouldn’t score a point on me, or I would just like out work you and if you wanted to get anywhere I was in your face the whole time. And so this was a whole different game for me. I remember Myron talking about in his speech at Funnel Hacking Live, you have to stay in the game long enough to learn the game, and I was new to this game. Like brand new, less than 12 months when I went to Funnel Hacking Live. And it was terrifying because, not necessarily because I didn’t think I could do it, I was just worried when, how long it would take. Like am I going to go and just spin my wheels and it’s going to be 15 years, 2099 and I’m wheeling up across to get my reward from him in his wheelchair, just like, “Hey buddy.” You know, that kind of thing. I just didn’t know how to make it happen quick. That kind of stuff. So I was definitely scared, not necessarily of failing, because I had failed before, I was just scared how long it was going to take. Russell: one of the best moments for me was this summer, him and his family were driving home from, I can’t remember where, they were driving through Boise, and he’s like, “Can we swing by and say hi? My kids want to meet you, my wife wants to meet you.” That’s always scary when you haven’t met someone’s wife or kids and you’re like, what if they hate me. And I remember I started thinking, oh my gosh. He spent all his money coming out here, and then he bought the thing, she might legitimately want to kill me. I have no idea. I was a little bit nervous. And I came and met them and the kids, it was super cool. I remember the coolest thing, your wife just looked at me and she said, “Thank you.” And I was like, how cool is that? Just the coolest thing. Thank you for convincing, persuading, whatever the things are to do this thing. I think sometimes as entrepreneurs we feel the guilt or the nervousness of, “Should I sell somebody something? Is it right, is it wrong?” You have to understand when you’re doing it, it’s not a selfish thing for you. It’s like, how do I get this person to take the action they need to do. Because most people won’t do it until they make an investment. It’s just human nature. They’ll keep dinking around and dinking around, whatever it is until they have a commitment, until they make that covenant, like Myron talked about earlier, people don’t change. So in any aspect of life, you want someone to make a change, there’s got to be something that causes enough pain to cause the change, which is why we have the program. We could have priced the program really, really cheap but I was like, “No we won’t.” We legitimately wanted to make a plata o plomo moment for everybody. You’ll notice, when the program signup, not everybody who signed up is here today. Some people fell away, some of them left, things happen and I totally understand, but I wanted to make it painful enough that we get people to move. And there are people in this room, I’ve joked about, Nick probably shouldn’t have bought that. If he would have asked I would’ve been like, “No dude, don’t. What are you thinking? Why would you do that?” as a friend this is weird, but I’m so grateful. Are you grateful you did? Nick: Absolutely. Russell: Where’s Marie Larsen, is she still in here? I talked about this in the podcast. She was in the same situation, she should not have signed up for it, it’s insane. I saw this text she sent Steven, she’s like, how much did you have in your bank account when you signed up for it? $70 in the bank account, $1800 a month bill she signed up for. And then it started happening and she was freaking out how it’s going, if you guys haven’t listened to the podcast, Lean In, yet I told the whole story. But it got nervous month one, then month two happened and she’s like, “Oh my gosh, I need to leave. I can’t afford this.” And she’s talking with Steven and Steven’s like, “Well, you could leave and walk away, or you could lean in.” so she decided, “Okay, I’m going to lean in.” So she leaned in, and I’ve watched as her business over the last 3, 4, 5, 6 months is growing and it’s growing and it’s growing because she leaned in. Tough times will come, every single time it comes, but those who lean in are the ones who make it through that, and who grow and who build huge businesses.

Boom! What's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about why entrepreneurs get paid so much.   I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   What's up, guys? Hey, I've been really excited for this episode actually I put up my little trello board, and I was taking notes on it. I've been really excited actually to dive through this with you guys.   I've got my whiteboard here, for those of you guys that are on iTunes, I'm actually drawing this out, but I'm sure it'll also be in the blog and other places anyways.   Guys, thanks so much, wherever you're tuning in, thanks so much. Sales Funnel Radio has been blowing up like crazy thanks to you guys, and I really just wanna say "Thank You."   When I left my job, actually let me go further, let me go further back...   A while ago, I don't even know how long ago it was, it was over a year ago. It was probably a year before I left ClickFunnels.   we were launching this program, and I was really excited because it was one of the first projects where I was able to get a little bit of cut of the action, and I was like, "Yeah, what's up? This is super cool!" Right?   I was just working my guts out for this thing. I worked so freakin' hard, I don't even know how many hours I put into this thing...  It was an ungodly amount of work. 'Cause I wanted to... You know, man, it's freakin' Russell Brunson... I wanted to make sure it was awesome stuff.   And we killed it. The sales were awesome, but when my cut came into my bank account, I was like, "What?!"   I had calculated all these sales, and I was like, "Holy crap! Check this out, we're gonna hit all these financial goals." All these financial goals my wife and I had, we were gonna hit 'em so fast, I was like, "Holy crap, this is so cool! Holy crap!"   And when the check came in it was about half of what I expected. I was like, "What the heck? Who? Where's all the cash?" I was like, "There has to be some mistake!"   And I start going, and I'm looking through the pay stub and everything, and sure enough, greedy, disgusting, nasty, filthy Uncle Sam had his just molded, gross, fleshy hand all over that check, and I got taxed 42% on that thing.   I was like, "Where did all the cash go?! Oh my gosh, what?! This is ridiculous!"   It was my first big encounter of getting paid a huge lump sum and only getting really about half of it. And I was like, "That sucks."     And I can see where there's a lot of dilemma that goes back and forth, where entrepreneurs are like, "Well, should I not make more money because  I gotta pay more taxes?"   ...Man, just pay the taxes,  and make more money. Make your wallet fatter. I'm not a financial adviser, but that's what I do. Just pay the taxman, just move on forward.   And I was like, "That's crazy." And what was interesting to me is when I ended up leaving ClickFunnels, cash started coming on in, quite a bit right at the beginning, like "Bam! Huge flood of cash," 'cause I had built up this big campaign and the doors opened, and a big old flood came in. There was this big surge of cash, and we kept almost all of it, and I was like, "Hmm, why did that work that well that time?"   Alright, I'm a W-2 of my own business, that's how I set it up, a W-2, anyone, so I'm an employee of my company,  so we were still paying ourselves, we paid ourselves a small amount.   I didn't take a paycheck from my company for quite a while, alright? 'Cause I was just rolling cash on it, we were living on savings.   And what was funny is when we started paying ourselves, it ended up being about the same tax rate as when I was working at ClickFunnels. But suddenly I could expense things like the car.   So while we were still at the same tax rate, I could go in, and I could grab...   And this is not to be like a financial, you know, strategy session. I would not say I'm a guru of that at all. I hire other people out for that, kay?   But I started expensing out all this other stuff and now suddenly, with the same amount of cash coming in, we were keeping more of it, right? We had greater amounts of discretionary income because of the fact we run a business and had an actual company.   And I was like, "That's really fascinating, Why is this working so well?"And I went back, and I started looking at it, and sure enough, all these other guys kept telling me, "Man, if you are a W-2 employee you are getting eaten alive with taxes." And I was like, "Ah, what do you mean? "   I had no idea until I actually jumped ship how much a W-2 employee gets gouged. I mean straight up murdered with taxes. Holy crap, it was nuts!   It actually made me sick to my stomach to think about how much money I had given away to the taxman which I legally did not need to do if I was simply a 1099, right? Or something else like that.   So anyway, one of the first moves I ever made...   And again, I'm not a tax person, I'm not your financial adviser. *Disclaimer, Disclaimer* Does everyone feel disclaimed? Nice.  Alright, now that you're all disclaimed, I'm just gonna tell you what I did...   I went in, and I immediately took every exemption I could for my own company, the full nine, if that's the full amount, hopefully, it is, 'cause I took the full amount.   And then I started figuring out what other ways we could put more expenses back on the business - not that I'm gonna live off the business solely -I would not do that, but what made sense to make the business run we started doing that.   I was like, "Sweet, okay, this is super cool." And it was crazy to get paid the exact same amount, but we were keeping way more of it. So my wife and I could go hit these other goals we wanted to...   "Alright we got this much to put in our little emergency fund” - I call it the "oh craps," like if a water heater goes out, which it did a little while ago, right, "Oh crap!" That comes from the "oh craps." So we've got an "oh craps account," you know, a rainy day account.   And it was funny how fast we hit those because I paid myself the same amount as when I was at ClickFunnels, but I was keeping way more of it, right?   So anyway, I just wanna talk real quick about why entrepreneurs get paid so much more, 'kay? Again, those are some of things that I do. And there's way more that I do with that as well.   I don't want anyone to think I'm trying to become like a financial adviser, I'm not that at all. I will not ever try to be that. I'm a marketer, but real quick, I just wanted to walk through and share with you guys why, why an entrepreneur gets paid so much and why everyone should have their own LLC.   Again, *Disclaimer, Disclaimer*  - But it is ridiculous to me when someone doesn't, 'kay? It is insane, it is insane how much money you don't have to pay in taxes when you have revenue going to an LLC instead of you as freakin' W-2, oh my gosh. I Lost a lot of money. Okay, anyway. Whatever, it's over.   I'm still not totally over that emotionally, that was like crazy.   This is not just coming straight from me, someone taught this to me. I don't remember whether it was Russell, or someone in the circle, anyway... I wanna go through real quick, and I wanna talk about what I learned.   Now if you are W-2, I wanna be able to share with you guys the best places, in my opinion, to be in the company - because the entrepreneur gets paid a lot of cash, right?   In fact, that's something that Russell would always say, "Look, the business exists to serve people and to make the entrepreneur money. Take money from it. That's why it exists - to create income. Don't be afraid to get paid by your business."   So again, I'm not a financial adviser, I'm speaking in massive stereotypes here, got it? But this is why an entrepreneur gets paid so much money...   When you think about an entrepreneur, they're here at the top, I'm just making sure you guys can see this, yeah, okay cool. They're here at the top.   I always laugh when people are like, "Is this a pyramid scheme?" And everyone tries to backpedal out of that. "Man, you freakin' hope it is!" To be an entrepreneur, it means you're at the top! The pyramid's all below you, right?!   You might have this person here, they work for you, this person, this person. And then these people underneath there, they got their teams, right? What does that look like? Might just be the office. Anyway, right. It's funny... so this is the entrepreneur at the top, right?   Think about what the entrepreneur has...   The entrepreneur at the top has all of the risk. All of the risk!   When I left ClickFunnels, I'm the one who took all of the risk, right? The risk doesn't sit on anyone else's shoulders, just me, right? All risk is right there, risk. Huge amounts of risks directly on the entrepreneur's shoulder, no one else shoulders it, 'okay?   With risk also comes reward, right?   So there's risk, but that's the other reason why the entrepreneur gets rewarded so much, because they take on all of the risk, right? All of it. And they don't even know, a big old shot in the dark.   Doing something like I did was kinda ballsy, right? Leaving ClickFunnels without actually having a revenue stream set up...  It's only because I've been doing this a long time I felt comfortable doing that. I don't recommend that to anybody else, 'kay?   Somebody messaged me, and said, "I quit my job, just like you did!" I'm like, "Oh crap!" Like, let me just be clear, okay? Don't, don't, I'm not telling you to quit your job, 'kay?   What I wanna do is I wanna share with you why an entrepreneur gets paid so much money.  And the best places to be in a company when you work inside of it.   One thing that my dad always taught me growing up, and I'm so glad he taught me this. He said, "Stephen, always make sure you are in the revenue side of the company, not the cost side of the company." And I said, "What do you mean?" He said, "Meaning the role that you're in when you're an employee."   If you become an employee of somebody else always make sure that you are sitting on the revenue side of the business.   I talked about this like one of the earliest episodes of Sales Funnel Radio. But this is the reason why...   If you are in a position that makes it rain, it's really easy to justify:   #1: Paying you more #2: It's hard to get rid of you.   If you need the job security, and if you don't have something else that's actually working on the side yet, man, don't leave the job. Just figure how to make it rain.   Everyone else, right underneath here in this pyramid - they are a cost to the business.   Someone who's in support, you're a cost to the company, you don't bring revenue in, you're a cost. I'm just being real with ya.   If you're support, or if you are...   I don't wanna say coders - 'cause sometimes it depends on the kind of coder, right? If the software you're coding makes money, then obviously you're on the revenue side of the business. Does that make sense?   What I want you to do is I want you to think through and be like, "Oh man, I'm right here, or I'm right here, or I'm right here," and get real with yourself- "Does my position in this business make money? Do I add to the bottom line of this business or do I take from it?"   Guys, WHEN crap hits the fan, not if, WHEN... the positions to go are the ones that are a cost on the business. Suddenly everyone learns more things, they put on an additional hat to cover that additional space.   The people they don't get rid of easily are the ones that make money for the business. Why would you get rid of rainmakers?  As a business owner, you just wouldn't do that.   So think about this:   All the risk is on the shoulders of the entrepreneur - which is also why there's so much upside for the entrepreneur.   There have been multiples times, I've heard a lot of other stories from a lot of other people...     I've coached 1,800 people through this process now, at the time of recording this, 1,800 personally, I'm not saying just like through the course, like 1,800, that is a lot of freakin' offers, that's a lot of businesses.   ...And I've heard a lot of stories where someone will get their first hire or first virtual assistant or something like that, and that person has no clue what risk the entrepreneur has taken on, and is trying to share in the revenue fruits, right?   (Stephen draws on the whiteboard)   The entrepreneur, at the top of the pyramid, takes all this risk - which means they also have this huge potential for reward, right? And then this new person, they're trying to share in the pie that the entrepreneur is getting, even though they're in a position down here in the pyramid.   That makes no sense, right? And you might look at that now and be like, "What?" Exactly, what?! That makes no sense.   Hopefully, you guys can see the green? I'm gonna switch to black. Although I wasn't before anyway... maybe I'm thinking green money? That must be it.   Anyway, alright. Don't do that if you're an employee of somebody. Eventually, I asked for a raise at ClickFunnels when I got higher, but not for like a solid freakin' year after I'd killed myself over there, right? And it was very evident. There was no challenge when I asked for a raise because they knew I was bleeding for this thing, right?   Morning and night, I was coming in early. I was staying in late, I was doing projects late at night. I was making sure I was on when I knew he was on, I was killing myself, right? And it's for this exact reason, I wanted to make sure that my position was in a spot where it was pulling cash into the company.   So when I decided, "Oh my gosh, you know what? I think it's NOT gonna be an awkward conversation when I ask for a raise." It's not gonna be just because of custom that they give me one. Right? I wanna actually have measurable revenue.   So one thing that I did is I would go in, and I'd look at all the funnels that I was building. All the ones I'd pressed go on. Everything that I was building out there, and I could tally up all the cash that I was helping to bring into the business. And it was not a small amount.  It was a huge amount. And so when I asked for a raise, it made sense logically, it made sense emotionally:   #1: I was easy to work with. #2: I was bringing in revenue. #3: I was a solution provider rather than just a problem bringer.   - so it was an easy, easy conversation.   The only reason why I'm bringing this up is that I know a lot of you are still in a job, and that's fine.   I know a lot of you guys are new entrepreneurs, some of you guys are experienced entrepreneurs which is awesome. Thank you so much for tuning in.   But a lot of you guys are new at hiring people, or you're still working for somebody else.  So you gotta ask yourself, "Does my position bring money in or do I require money to support my position?" I'm just gonna tell you, that's a freaky place to be. You are replaceable.   I got like 15 stories just zooming through my noggin right now:   All these people are like, "Well, I should be getting this, I should be getting this!" I'm like, “What are you freakin' talking about? I don't need to give you a dime, alright?” You're replaceable. You're replaceable. And I want you to know that.   And when I run my company like that, I'm replaceable to my business. Now, is that actually true? I don't know.   But when I have that mentality, and I keep that mentality, guys, I'm freakin' hungry. I'm seeking the cash flow. I'm hungry, I wanna kill it, I wanna destroy, I wanna take down walls, I wanna take the hill, I'm here to conquer, right? And that's my mentality when I wake up in the morning, and I'm like, man, I'm going to freakin' war.   If you're going to your job and you're not going to war, and you're on the revenue side -  you're starting to move to the cost side. That's a bold statement. I don't care. You understand what I'm saying though?   You gotta go to war, you gotta go to war in your head, you gotta be ready to step up to the plate and kill it and crush it and take down.   If you're like, "Man, I wanna be an entrepreneur someday," and you're not, you gotta understand, until the entrepreneur can see that you're ready to go to war for 'em, they're not gonna put you on the revenue side of the business, or give you the fruits that come with it.   There's one exception to this rule, and it is one of the fastest ways for you to scale inside of a company.   There's an exception to the rule. There's a person over here on this side, they're the cost side of the business, not the revenue side. They're not responsible for any kind of marketing, they're not responsible for any kind of innovation (those are the easiest ways to get out of the cost side).   Regardless of what the title is that you carry in the business, the easiest way to sidestep this structure is one role, it's this one right here.   Remember the reward and risk are very favored for the entrepreneur because of the amount of risk they take on - they take on all of it! The sales guy is the only position where there is hardly any risk, but there's still a huge potential for reward.   If you feel like, "Oh, I'm not a sales guy." Freakin' learn. That's not an excuse. It's not. You gotta learn how to be a salesperson, you gotta learn how to sell, you gotta learn how to make it rain.   The people who know how to sell - they have hardly any risk plus they have a huge potential for reward.   A lot of CEOs who were working in a company before they became the CEO, a lot of 'em were salespeople. You don't see the head of HR really becoming the guy who's the CEO in the future, that's not really like a standard play. It's the person who knows how to make it rain.   Who better to have the future of the company be rested on than the person who can continue to make it rain because they once made it rain? Does that make sense?   If you want to move up in a company, and you're like, "Hey, I wanna stay here." Or if you're like, "Man, my spin's not spinning up yet on the side, you know, I got this side hustle"- I guess it's what we all call them now, a side business, alright?   If you've got this side business running, you've got this thing going over on the side, and it's not quite spun up yet... Seek to become a salesperson.   You don't have to ask permission for that. You can go in, and you can start to, an example...   When I was, I was an employee at ClickFunnels, I was trying to demonstrate this very principle.   This was an active conversation in my head. I never talked about it over there. In fact, a lot of employees that I know listen to this over there, "You know, Russell, what's up?"   I never talked about this, but this was a theme that ran in my head all the time, "How can I make it rain? How can I make it rain? How can I make it rain? How can I provide solutions instead of provide problems?" You know what I mean by that?   Like, someone who walks up, "Oh, here's this problem." You should never walk up to a superior, you should never walk up to someone who's over you.   You should never walk up to your boss with, "We got this problem!" without a suggested solution. Does that make sense? That changes the way you're perceived in the eyes of the person.   So if you wanna be the go-to person for the new and upcoming opportunities inside of a company, you gotta be:   #1: A solutions provider, number one. #2: Start finding ways to sell.   And you don't always have to ask for permission to do this.   One of the ways that I did that at ClickFunnels is I actually sought opportunities to sell ClickFunnels without being invited to do so.   For example, there was an opportunity that came my way from one of my good friends, Ben. Ben Wilson, "What's up?" Shout out to you, buddy. He's got Conversion Marketing Radio, that's his podcast.   Anyway, he's awesome, a good buddy of mine. He invited me, he had this really cool hookup with DECA.   If you don't know what DECA is, they help high school students figure out what they wanna go do to make money. Anyway, someone else can tell better than me than what they really do. But they're the group of kids though, growing up, you can tell they're trying to go places.   Anyway, the DECA national conference was going on - the regional conference, and I got invited to go speak because of connections that Ben had. So I was like, "Sweet, I'm gonna "sell ClickFunnels at that thing."   And so I go, and I start selling - I basically sold ClickFunnels from the stage in front of 2,000 kids, lots of advisors, lots of MBAs. 2,000 right, it's awesome! 2,000 people came to that event.   Why? Why did I do that? I could have sold my own thing, right? I was selling because I wanted to be a solution provider, I wanted to be the guy who was like, "Oh, man, that dude hustles when I'm not asking him to." You guys understand?   I had this weird tradition at ClickFunnels, and I know I'm talking about it a lot, but like, you gotta get over it, 'okay?   I'm trying to help you understand what my mentality was over there and why things went so well and why I was able to have such good relationships.   I have mad, intense, brotherly love for Russell Brunson and what he does over there - but how did I politically navigate that area as well?   Well, one of the ways I did it was I made sure that I was a solution provider. I made sure I was selling - that I'm bringing extra revenue into the business.   I also wanted to make sure that they knew that I was serious about it when I didn't need to be asked to be serious about it, you know?   I had this weird tradition over there that every time we would launch a funnel, I would go buy the product. I wanted to be one of the first people to buy the product through the funnel that I just helped launch. And they're like, "You could just log in "and make yourself an account." And I was like, "Yeah, I know." When we were filming a lot of Funnel Hacker TV, and I think they're still doing it, I pulled the camera up, and I said, "What's up, everyone?" I just want you to know that "I'm really into this thing, it's because not only do I help make the Kool-Aid here at ClickFunnels, I drink it too!"  And it became like a phrase over there.   If your boss is like some guru, or if they're not, be your boss' best student! That's what I've actively tried to be for Russell! I am one of his best students, I know that. Russell knows that. The community knows that. I do what the man says!   That helps validate his principles, that helps validate the things he's doing, right? That scratches his back. It's one of the easiest ways for me to do that.   There are very few things I could go buy for him that he could not buy on his own, right?   So instead, drink the Kool-Aid that your guru boss is also drinking and making. Help it make, drink it, be a salesperson and figure out how to be a solutions provider.   That's the, basically the crux of the episode, guys. That's what I wanted to let you guys know.   Hopefully, that makes sense?   And so when you're hiring, you do the same thing. Who can make it rain? Those are the positions you're trying to make fill before you ever, ever, ever go hire someone who's a cost on the business.   Who can make it rain in that fragile, fragile beginning phase of that business when it's just barely spinning. It's like a little kid that can't survive on its own, right? You know what I mean? It's a really fragile period for the company.   That's why I didn't take a paycheck for a while, alright? Is there enough cash in the business to operate? If something massive hit, if I didn't get paid for a year, would it be okay? Those are all the questions I'm asking.   How do I make sure I stay hungry? I don't want too much cash in that business. I wanna make sure I stay hungry - which I have no problem doing. So if you're hiring people, ask: "Who will make it rain?”   I love what Dana Derricks says in his Dream 100 book, he says that your first hire should be a dream 100 / affiliate manager. So that was my first hire, Colton sitting right over there, boom! He's the affiliate manager, he's the dream 100 manager. If you wanna promote our products, you contact him. And that's the reason why that was my first hire.   I don't have a dedicated support person, we kinda tag team that. Those are the things I'm getting next. But why on earth would I get those without the other positions that make it rain?   Those are the only positions that matter. I can get rid of pretty much every single one of these positions.   I've been thinking about it a lot lately, and I know someone's gonna fight me on this. I'm sure someone's gonna get mad about the fact that I'm saying this, but, man, besides me, a sales guy, a support person, an assistant, that's kind of it.   These funnel games are so freakin' cool because the actual business structure, when you gotta funnel the works right, the actual business structure, man, you only need like three to five people tops depending on what you're doing.   I know, some of you guys have massive call centers, okay cool, but I'm talking employees though.   I'm gonna go get an assistant soon, I'm gonna get an actual dedicated support person soon, but man, we haven't needed that for a long time, alright? I'm more obsessed about building the revenue machine, the actual funnel machine, the sales, right?   How does that happen? Sell, sell, sell, sell, sell! Right, how do I make that happen? How do I be obsessed over that?   I love something that Grant Cardone teaches, he says, the order of operations that you have as a business owner is this:   #1: My first order of business is to close the lead. The issue with that is that when you close a lead, you no longer have a lead. So you gotta refill that pipeline, right?   #2: The second order of business is to replace that lead.  Otherwise, the future of the business is gone.   #3: The third order of business after replace, is fulfill on this first lead.   That might sound backward to you, but that's the reason why I set it up the way I do. I'm closing the leads, I'm making sure we got more of 'em, and then I'm fulfilling on the sale.   And that's the reason why I always sell something before it's even made. If it doesn't sell consistently, who the freakin' cares what I'm making? It doesn't matter what product I'm making, right?   And when you find salespeople, and you find personnel in your company that can back that, oh man, cool, this guy's closing 'em, right? Oh, cool, I got another person over here, let's say you got another like, it's a setter, it's not a closer like a sales guy here, right?   Let's say this guy's a closer, you got a setter - he's the one who's going out and replacing leads, your funnels are doing that also. And then you're fulfilling, man, because of all that automation that goes on. You can do that automatically now anyway with a lot of things that are going out there. Does that make sense?   So anyway, that's why I'm trying to help you guys understand this. This whole game, the reason why it works, it works well for the people who know how to freakin' make it rain.   If you are an employee, figure out how to be a solution provider, drink the Kool-aid, don't just make it, right?   Be all in, then an entrepreneur is far more likely to give you a slice of this reward pie 'cause you're helping to remove some of his risk. But until then, why on earth would he ever do that?   Anyway, that's all I wanted to share with you guys today. It was a good episode, it was my favorite so far. Hopefully, you guys enjoyed it.   If you have not thus far gone and checked out  days.com, it's a podcast interview I just did with Russell to promote a book, talking about what I would do to get this all back in  days. It's really cool.   You can see a lot of other millionaires and what their plans are. A lot of big guys, guys all know the names of. So anyway, it's really fun.   I got to write a chapter, go to days.com/stephen to check that out. Hopefully, this is helpful.   Thank you so much, please rate and review and share this if you liked it. Thanks, guys, I'll talk to you later, bye.   Oh, yeah, wasn't that awesome?   Hey, just real quick, a few months ago, Russell asked me to write a chapter for a secret project he was doing, and I had to write a chapter for a book, and this was the prompt, this was the letter I got from him:   "Hey Stephen,   Let me ask you a quick question. You suddenly lose all your money along with your name and your reputation and only have your marketing know-how left.   You have bills piled high and people harassing you for money over the phone.   You have a guaranteed roof over your head, a phone line, an internet connection, and a ClickFunnels account for only one month.   You no longer have your big guru name, your following, your JV partners, other than your vast marketing experience, you're an unknown newbie.   What would you do from day one to day  to save yourself?   -Russell Brunson."   If you wanna see my answer and the answers of a bunch of other amazing marketers, then just go to days.com/stephen.   You can see the entire summit, you can see the book, and each of our detailed plans. Just go to days.com/stephen, that's  as in three zero, days.com/stephen, S-T-E-P-H-E-N. Guys, enjoy.  

Boom, what's up, it's Steve Larsen. This is Sales Funnel Radio, and today we're gonna talk about how to sell other people's products that you do not control. (Stephen is wearing a chicken suit)   I've spent the last four years learning from the most brilliant marketers today, and now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   All right, that was a little weird, and it was crazy hot. So anyways, I was gonna wear it for the entire episode, but I'm gonna take it off.   Hey, so what's with the chicken suit?   A little while ago Dana Derricks, if you do not know who he is, he is a copywriting master, he's a complete rockstar! Dana was brought in by Russell to help figure out other ways to sell Clickfunnels based on the different audiences that they had.   Think about how cool that is! Okay, let me just go full circle...   When he showed up, he gave me that chicken suit I ended up riding it home on my motorcycle. If you want to watch, it's on Funnel Hacker TV -  it's pretty funny. That thing is hot though!   Anyway, think about what Dana Derricks had to do? I digress, we're back to this "serious marketing" - you guys know me ;-)   Okay, let’s think about what Dana Derricks had to do. He had to come in, and he had to figure out how to sell a product that was not his, okay?   Now, why does this matter?  It matters if you're in affiliate marketing, it matters in general...   I really believe that you gotta be amazing at doing this as a whole - because if you can figure out how your competitors are selling their products, and figure out how you would sell their product better, you're already gonna get more customers than they have.   So follow me here for a second, okay?   I have had the incredible honor of being asked by Clickfunnels, by Russell, by Dave Woodward, to come in and do the Funnel Builder Secrets webinar.   If you guys know the 90 minute $3 million session that Russell did, it was with the Funnel Builder Secrets webinar, and they've asked me to come in and be the pitch guy for it now - which is really, really exciting.   I think I'm safe to announce that? They were puttin' it out on the affiliate group for Clickfunnels a bit ago, so I think I can say it? If not let me know and I'll take it down... I'm really, really excited about it.   The reason I bring this up is, if you think through what Dana Derricks had to go through to write a script for a product that was not his own, right? How powerful that really is. Now follow me with this...   The pattern that he has to go through is pretty fascinating, he has to put himself in the shoes of Russell. “How would I sell this if it was mine to sell? How would I sell this if it was something that I bled for to create and bring to life?”   We all love our products, we love our businesses, and we'll stay with them for a long time...   I got my whiteboard here 'cause I wanna share with you guys a few things 'cause it's the same thing I've had to go through this past little bit here.   Funnel Builder Secrets is not my product, but I have to write a script. They're letting me rewrite the script with my stories and my things in it to help sell an offer that is not mine... and so I have to think it through.   It's easy to do this when you are selling your own product because your stories tie into certain elements inside of the product; this story relates into why this product's in there, and this story ties into why that product's in there, all right? ...   For example; "It was this full amount, price drop, get it today for this amount." - It makes more sense.   I don't know if you guys have been watching, but Kaelin Poulin just went, and she rewrote some of the Funnel Hacks webinar doing this exact same thing with her audience. I'm going through this as well, right now.   This is a fascinating thing to think through. If you guys have a product, by the way, I wouldn't begin in this manner.   So two things here:   Let's think about the timeline that Russell Brunson has gone through, along with other massive sellers on the internet, to get to this kind of space now, okay?   #1: They figure out the one audience,   I got a whiteboard here, they figure out the one audience, the Red Ocean, that would love to see their product.  And they're like, "Sweet check it out! Here's Clickfunnels or whatever, here's this product or that product,” right?   They have to write the script for that one singular Red Ocean.   Most the time when people write a sales message, or they write anything that has to do with trying' to sell any product, one of the easiest ways to screw it up is to write it for multiple audiences.   "Well, you know who could buy it? This person could buy it, and these people could buy it these people could buy it, these people could, could, could, could, could."   That's not what you guys have to answer first. The first thing to answer when you're writing a sales script is "Who should buy it? Who is willing and able to spend cash on this? Who is my dream, dream customer?"   Not, "this person could" and "these people could" and "that audience over there, they could?"   That's the fastest way to, number one, not sell, and number two, to make somewhat of a hellish scenario where you service people that you don't want to - Speaking from experience here, all right? Four or five years ago I totally did that.   There's like flakes of chicken all over the place around me, little chicken hairs all over the place. Anyway, so number one, you gotta think through who the best purchaser for your product is? So think through right now. Clickfunnels has done that. I've done that with my products. I know the best purchaser for my products. Russell knows the best purchaser for his products.   For Funnel Builder Secrets, Russell knows the best people for that thing.   Let's say we're selling Funnel Builder Secrets - which is what I'm gonna be selling - what I'm doing' for the next few days is just workin' that script, workin' that script, workin' that script, rewriting it.   But think about the pathway that Russell went through, the timeline as far as the script goes, the maturity of the script...   And I know I'm getting deep here. It's a little deeper than I normally get on this, but think through this with me and follow me for a moment, okay?   If I'm gonna sell Funnel Builder Secrets to people to people in the Red Ocean...   The first time the script was created, Russell went through, and he figured out the best audience the best fit of buyers for the Funnel Builder Secrets webinar.   One of the easiest things we can do now is figure out other "Sub Red Oceans" - that's what I call them. They're Sub Red Oceans - SROs.   Sub Red Oceans are people who could accept the script as well.   Take the ClickFunnels example; when Russell's selling ClickFunnels on a webinar, (if you guys haven't seen it, it's called Funnel Hacks, you guys can go get free funnels from ClickFunnels at salesfunnelbroker.com and  click on Free Funnels up on the top right - it's an affiliate link of mine, but it gives you a two-week trial and a preview of funnels for your stuff.)   Okay, so think about this; if you go to Funnel Hacks and watch the script -  what it's doing is targeting people who are using websites.   Remember he threw those rocks at websites: "Websites are dying, websites are crap, you spend ad money on websites, and it's the fastest way not to get any return," right?   He is throwing rocks; websites are the Red Ocean.   As the script progresses, he knows that's the correct pitch for these people, then he'll start bringing' in other audiences.   People are like, "oh you know what, it makes sense, but I don't have a website, but oh man, I'm, I don't know, I'm a coach, I don't know if this works for me in coaching?"And Russell's like, "it works for you, it works for you."   Just follow me for a second, I know this is kind of all over the place, just, and we'll go full circle here, you're gonna be like, whoa! I'm hopin' you have like the big whoa moment, okay? Follow me for a second, okay...   He's like, "Check it out, it is for coaches." And people are like, "oh, ClickFunnels is really cool, but I don't know if it works for me, I don't know if it works for me, I don't have a website, and I'm not a coach - so I don't know if I can use it? I'm actually in retail." And Russell's like, "oh crap, wait!  It works for retail." And then he goes and he adds that in the script, right?   Then he'll add B2B in the script, then, the next thing, and the next thing, next thing, next thing, next thing... Info, MLM, ecom, supplements, bam bam bam. “It works for here, it works here.”   Here's the fascinating thing about this; now who told Russell which audiences should be in that script?  The market did - the market told him.   It's not like Clickfunnels is over here on the side doin' things like, "hey check it out! This person could, they could, they could, they could, they could."   Now the market's going, "oh I'm not gonna buy it because I'm not, I'm not, I'm not, I'm not." And we're like, "but it works for you, wait a second, it works, it works, it works."   You let the market tell you what Red Oceans, what markets, what little pockets and Sub Red Oceans of people are great to include inside of the script.   Think about what I'm doin' with Funnel Builder Secrets... This is a little bit of a different-style episode, I just think it'd be kind of cool and valuable to do with you guys, okay?   Now that he's got this script completely nailed down for the audiences that keep coming to him and we're like, no it does work for you, that does work, I would use it like this for that, no, you know, and he's got that down now, right? Now that that's down, okay, that has helped create two things here:   We know "WHO" we're selling to and we know "WHAT."   We know "WHAT" the offer should be. It has been proven, it has been vetted, the market has spoken and said, "Yes, we will give cash for that."   So my role is to I come in and be the pitch guy for Funnel Builder Secrets. I don't really change the "What." I actually don't even really change the "Who."   I don't change the "What" - I don't change the offer.   What I'm doing is I'm changing the stories. I'm not gonna go in and tell potato gun stories. I'm not gonna go in and tell the stories that Russell would normally tell.   The audience doesn't know who I am, right? As far as sales psychology goes, there's really two intros in any script.   Guys, again, follow me here, I know this is not a normal Sales Funnel Radio episode but stick with me for a moment, okay?   There are two intros inside of any sales script. And people screw this up all the time...   In the first intro, you gotta answer the question, "What is this? What is Funnel Builder Secrets?"  It's this knee-jerk reaction that people are gonna have to keep them safe. It's a reaction from the part of the brain that keeps people safe, okay? You know, the "croc brain."   If you guys ever read the book Pitch Anything, it's a fantastic book to go read - one of my favorites...   But first thing we're gonna do is we're going to intro, I gotta intro Funnel Builder Secrets itself, okay?   The second thing, (and this is the reason I can't go tell Russell Brunson's stories even though it's Russell Brunson's product), I gotta tell my stories.   The second intro is an intro to me. "Okay, okay, you've made me feel safe, you've made me feel okay, I know what Funnel Builder Secrets is now, okay, I have the expectations for what the rest of the script is gonna be." They're not gonna say that, but they're feeling those good, warm fuzzies.... "But who are you?"   That's like the second thing they're gonna start feeling  - so I have to intro that.   So we're still targeting the same "Whos,"  the market has spoken, the market has said, you know what, I'm a good fit for this. And we're like, "oh cool, we didn't think about that. We'll add that to the script." And so we have a big list of what all these WHOs. "Oh, I'm in retail, B2B, info, supplement, ecom, MLM, Coaching, info product, physical products." Tons of lead gen.   Anyway, we know what all the "Whos" are, and the market keeps telling us who the best fit is. Very key.   We also know what the best "Whats" are. "First you're gonna get this, and then you're gonna get this, and you're gonna get this, and you're gonna get this."   There's a portion of that offer that comes from the market telling us, "You know what? I would buy this main thing up here, I would buy the main product that you're talkin' about, but I just don't how I can X, Y, and Z?"  And we're like, "Oh, cool, okay, let's go add another product they'll get for free that will answer that when they buy the main product." Crazy cool, right?   So we have the right "Whats." We got the right "Whos."The thing that I am switching is the stories, okay?   I'm still introing the webinar the same kind of way that Russell does it, but  I have to introduce me - so they know who the heck they're listening to -'cause the sales psychology's gonna stop if I don't do that.   But I gotta go come up with my new stories. I gotta come up with a story for secret number one, a story for secret number two, a story for secret number three.   (If this is completely Greek, if you have no idea what I'm talkin' about, then you have got to go read the book Expert Secrets   Those are free sources guys, they're worth more than my entire marketing degree. That's not a joke...   I've learned more from those books and more from those resources than my entire degree - which took five years - and I don't use any of it.  I use everything that has to do with those books though, okay? )   Anyways, I have to come up with the stories for me - even though it's not my product.   One more major point here, and hopefully I haven't spoken too much and gone too crazy here?   I remember I was riding my bike home one day from college classes - we didn't have enough money for another car - and frankly, my pride was on the line a little bit.     I had tried at least 10 businesses on my own, and they'd all failed or barely broke even.   It was a nice summer day - usually, it was freezing, and I was beating myself up with phrases like "Man, you've been studying this for years, Stephen, what's wrong with you?  It's gotta be you, Stephen, 'cause all these other guys are doin' it - what's wrong with you?"   Don't do that beat yourself up - it doesn’t help.   … But that day, I was beating' myself up. I was like, "Man, I've been studying like crazy, I know what I'd do in this scenario, I see that guy's business in that scenario, I know what I'd do over there, I know what I'd do over there." And I was like, "but why am I still poor?"   It was a big question for me, and I remember that there was this idea that came flying' into my head...   First of all, I was like, "Well shoot, I'm not even asking for anybody's cash anywhere, you can't even give me cash anywhere online, so that's dumb, why am I complaining?  There's not even an ability for somebody to be able to pay me."   Number two, (and some of you might laugh at this, and some of you guys are gonna be like, "what?") I had never considered that there was a huge, stark difference between marketing and sales.   Sales is not marketing. Marketing is not sales. They have very specific different roles - they have very different functions.   I had been doing door-to-door sales and telemarketing for the explicit reason of learning sales. That's actually why I did it. I wanted to learn like consciously, that's the reason I chose the door-to-door.   I was like, "you know what, I know this is gonna be terrible, it's gonna be hell sometimes, I'm gonna get the door slammed in my face like crazy, I'm gonna go make door-to-door sales," and that's one of the reasons I did it.   But riding home that day, I realized, "Crap, marketing isn't sales. I've been studying sales, what the heck is marketing? Like dang, it!”   So to just sum it up real fast here, and not make this like a course:   Sales are what happens face-to-face. That's what I was doin' door-to-door, that's what I was doin' over the phone, I wasn't face-to-face but you know what I mean, I was with the customer, right?   Sales are what happens face-to-face, but marketing is how you get them to your face.   This is an area that a lot of people don't study ever.   And so, if you think about what I'm doing with the Funnel Builder Secrets webinar right now, you think about how this whole thing works…   What I am doing is I am affecting the marketing of Russell Brunson's Funnel Builder Secrets script, but I'm not affecting the sales of Russell Brunson's Funnel Builder Secrets script, okay?   Again, one more time, follow me here, let me draw this on the whiteboard.   A script, any sales script-  not just a webinar - at the beginning of any script, it’s very marketing driven.     Another way to define marketing is "the act of changing somebody's beliefs for the intent of a purchase to happen." You're just changing somebody's beliefs. You're changing the way they see the world, all right?   You're educating with the intent to change beliefs in hopes that it leads to a purchase. That's really what marketing is.   Sales, sales is just reasons to act now, okay? "Here's what you're gonna get - 50% off - Price goes up at midnight."Countdown clocks here!” Those are all sales tactics, but they're not necessarily marketing tactics.   A marketing tactic has everything to do with the actual stories that you tell, it's the way that you break and you build someone's belief patterns.   So my task for this webinar, which I've been incredibly honored to do...   I'm excited guys, I get to do it with these massive people in their audiences and close them, right, and do the webinar for that person in Russell's name, right?   I'm hopin' in the future it turns into some traveling and doin' it on stages, that would be really fun, anyway, that'd be really cool - 'cause Russell is the CEO of a major company so he can't really do all the stuff anymore, right?   So think about this, any sales script is really broken into two major pieces... there are more pieces, but there are two major pieces... The biggest thing that's happening at the beginning is marketing.   I'm tellin' stories with the intent to change your beliefs,  and the way you see the world, to help you understand that you're not seeing the world the way it really is.   For example:   "Oh man, don't use a website. Last time I used a website blah blah blah blah blah blah..., and it was a terrible result, and this guy said the same blah blah blah blah blah blah, blah."   I start changing' the way you see the world:   "Oh, I always thought websites were the bee's knees, and the cat's meow - baby, like websites are everything."   And suddenly, they're like, "Oh crap, this guy says they're not, what's the answer?" Then Sales swoops in... Does that make sense?   So I'm gonna tell marketing stories, and that's what's gonna happen at the beginning of the script for the first half or maybe more - when you think about the timeline of a script going' on the first half is marketing.   Then somewhere down the road, we flip into sales mode. Then I start talkin' about the offer.   I start talking about logical reasons to purchase now. I start talkin' about what you're gonna get when you act now.  I start talkin' about what will happen if you don't buy now.   I begin answering objections. "I don't have money." Well I'm gonna answer that objection. "I don't have this." Well I'm gonna answer this objection. At the end, I'm using some closes, "Go buy - Go to this URL - Open up in the tab - Go here!"   I feel like I keep saying this over and over in all these other subgroups I'm in, but I've never mentioned it on my podcast - that's why we're diving' into this.   I know it's a little bit deeper, and a little bit more tactical than I usually go on this show, but I just hope it helps.   When I look at a script, there are two major phases, so what my role in this webinar is,  I'm not actually adapting or changing Russell's offer at all, right?   Dana Derricks didn't change Russell's offer at all - it's still Clickfunnels, right? However, the lever that you can change, the lever that you can adapt when you are not in control of the actual product is marketing. You can control the stories. Those are levers you can pull.   The actual offer is over on this side, all right? I'm not touching it, I'm not gonna change it.   I'm not gonna pull out the different products or put them back in. Why would I change that? It's an amazing offer. I can't even compete with the things that are in that offer - it's incredible, absolutely incredible! Why would I ever touch it? That's not what I'm touching.   The thing that a lot of affiliates do, and even JVs, is they'll be like, "But what uh, uh???" and they stress out, they're like, "How do I sell this offer?"   Don't worry about the offer! The offer's already sexy. It's up to its creator to make the offer amazing, absolutely attractive and absolutely incredible.   The place that you go and you spend all of your time in is this marketing. What are the stories that you can tell that will break and rebuild beliefs?   What's the stance you can take? What attractive character attributes can you take on?   The stance I'm taking is very much that of a reporter. It's Funnel Builder Secrets and I was the lead funnel builder at ClickFunnels for a little while, right? I was Russell's funnel builder, and that means I should probably be able to sell Funnel Builder Secrets quite well.   I'm gonna go through and adapt the stories. It's gonna be fascinating.   There's not gonna be a potato gun story in one of his scripts - so that’s gonna be really weird ;-)   Anyways I'm really, really excited!   So just know when you don't control the offer, it's more about the stories you're gonna tell in the beginning.   It's more about the pre-frames, before they see the offer.   You're not gonna touch the offer, don't try and, don't even worry about the offer.   If someone's like, will you promote my thing, and their offer is not drop dead sexy, don't spend the time comin' up with the stories.   Your job is to break and rebuild the beliefs that they have about what's possible so that when they see the offer, they're like, "Oh my gosh, that's a new vehicle. That's a new opportunity for the desire I have. That's a new way for me to get what I've been goin' for all along."   What bridges that gap is the stories that you tell.   So I'm going in and creating all the stories that could break beliefs. I'm pre-thinking the beliefs that I'm gonna be breaking - so I can match my stories to them, and tell them in a way that causes the epiphany in their head - "Wow, I gotta get this offer!"   So anyways, I just thought that'd be kind of a neat episode.   I know this is a little bit different style, and it made me think of Dana Derricks with the chicken suit. I was like, "Oh yeah, it's like the time Dana came in, and he was selling' Clickfunnels."   Clickfunnels isn't his, but he was still adapting and helping to write the scripts. Fascinating!   So, anyways, we got a chicken suit on auction... if you guys want it, bids start at a million buck.     All right guys, we'll talk to you later.   If you guys have enjoyed this please, please, please share this, please, please, please go tell iTunes Zeros & Ones with the review, how awesome this has been.   Please go review it, it really means a lot to me, and I've spent a lot of time putting these things together for you and I just hope that it helps break and rebuild your beliefs on how you can build a successful sales funnel.   Guys thanks so much, talk to you later, bye. Oh, thanks for listening. Hey please remember to rate and subscribe.   Hey you want me to speak at your next event or mastermind? Let me know what I can share, that would be most valuable, by going to stevejlarsen.com and book my time now.

The real secret to winning this game is SO simple, most of you are missing it. On this episode Russell talks about receiving a card in the mail asking to be on a podcast, and why that offer wasn’t irresistible enough. Here are some of the other things he talks about on today’s episode: What was missing from the card asking Russell to be on a podcast, making him throw it away. Why you should always look at what is in it for your customer, or date or whatever, in order to make what you’re proposing impossible to refuse. And how you make something you create more valuable than someone’s time or money, so they will trade you for it. So listen here to find out why a card sent in the mail wasn’t irresistible enough, and how that person could have made it impossible for Russell to turn down. ---Transcript--- Good morning, good morning everybody. This is Russell Brunson and welcome to the Marketing Secrets podcast. Hey everyone, so I’m officially back from Kenya, crazy, and it feels so good to be home. It’s so nice. It was so much fun to see my kiddos last night and this morning, we hung out. And I’m heading to the office late today, I’m not going to spend too much time there, just kind of planning and prepping for next week because next week is when world domination begins, it’s also when my diet begins, it’s also when my diet begins and my new workout regimen, and my new trainer and a whole bunch of other stuff. It’s like a rebirth, I’m excited. The one thing I’m bummed out about though, I filmed all the story for the Kenya trip. I brought my camera, I filmed everything, I was really proud of it, for Funnel Hacker TV. I thought it was going to turn into three or four episodes, going to be amazing. And I left the SD card in the tent in the middle of nowhere. I totally want to cry. I keep calling them to see if they can find it, they haven’t been able to so far. So you may or not be able to see my entire trip. So cross your fingers that someone will find it. I want to cry. Anyway, I do have something to share with you guys today that I think would be valuable. So we got home and we’re going through all the stuff and envelopes and packages and junk and everything and I got a card from somebody in the mail. And it was handwritten, and somehow the person had found my personal address, which is kind of creepy. But they put forth the effort, and they wrote me a letter, and like I said, it was handwritten, they said, “Hey Russell, I want you on my podcast, and it’s only going to take 7 minutes. Let me know if you’re in.” And I read that and I gave it to my wife and I was like, “What do you think about this?” And she was like, “I don’t know, sounds good.”  And I said, if you notice that in this card he was basically telling me the benefit to him. Like, “Hey I really want you to be on my podcast.” That’s a benefit for him, he did give me one benefit, it was it would only take 7 minutes of my time. But he didn’t talk about what was in it for me. And I want everyone to understand this, when you’re asking people for anything, this is when you’re trying to sell something, trying to ask a girl on a date, whatever it is you’re trying to do, you always have to create an offer. And the offer, I don’t know if I’ve talked about this on the podcast before, but when I was first getting started, there was an acronym called WIIFM, what’s in it for me. So whenever I’m pitching someone on something, I’m not telling them what’s in it for me, I’m telling them what’s in it for them. I want the customer, or the person saying, what’s in it for me. So if I was going to pitch Russell on a podcast, I wouldn’t say, ‘hey, this will only take 7 minutes, it’s going to be amazing to have you on my podcast.’ Because all you’re really doing is pitching the benefits of yourself of having me on your podcast. You gotta start thinking about, what’s the offer I’m creating Russell for him to take the time out of his day to be on my podcast. And again, this is true if you’re asking someone to be on a podcast, an interview, asking a girl on a date, asking a boy on a date, I don’t know, now days that happens I guess. Asking somebody for me,  it’s always about what’s in it for them. WIIFM. Thinking about that from their perspective. What’s in it for me? What’s in it for me? What is it that is in it for them? So I would say, “Russell, I got a podcast right now, I’ve got x amount of listeners, my people are entrepreneurs that are obsessed with this thing, a lot of them know who you are, but I want to get deeper so they can understand who you are better. And if you decide to do this podcast, these are the things I’m going to do to help promote it and make sure that the time you spend isn’t a waste. Number one, the first thing I’m going to do….” And start creating an offer, right. “The first thing I’m going to do, the podcast will only take 7 minutes, so it’s not going to take a ton of your time. So it will be really, really fast. Number two, after it’s done, I’m going to spend up to $2000 promoting this on Facebook to make sure that everybody hears the podcast, gets to listen to you. Number three, is my entire customer list. Maybe it’s not huge right now, but I’m going to go and I’m going to do a big promotion for anybody who listens to the podcast to get a free copy of your book. In fact, I would love to buy a hundred copies of your book that I could just giveaway to my listeners. Number four, I know you are a big believer in OUR, it’s a charity that you believe in, what I’ll also do is, in the podcast episode I’m going to tell everyone to go to ourfilm.org, they can watch the documentary you created so it can spread that mission. And number five, I’ll also promote that to my entire email list so they can understand about that. “That way you only spend 7 minutes of your time, and what’s going to happen is you’re going to sell a bunch of books, you’re going to get your message about OUR out there to the world, and blah, blah, blah.” So now it’s like, holy cow look at the benefit for me. Look at all these things he’s going to do for me in exchange for my 7 minutes of time. That would have gotten me to take the card to my office, hand it to Melanie and say, “Hey can you book this card.” Instead I looked at it and I kind of smiled, and I put it into the trash. So hopefully the person who sent this is listening to it because it’s a good idea for them. But for all of you guys, I want you thinking about that. When you’re asking somebody for something, and it doesn’t matter how small it seems to you. Seven minutes may seem like a small thing for you, but for me, I mean I literally bill our time out at $10,000 a hour right now to be on the phone with me. So 7 minutes is never 7 minutes either. You know, there’s going to be 10-15 minutes of prep time, I have to stop whatever I’m doing to do this thing. So I mean it’s almost 15, 20, maybe 30 minutes of swing time for me to do a 7 minute interview. So if I was to sell that, it’d be $5000 or more. So it’s like I gotta make at least $5000 worth of value for Russell, for him to take this time out to go and do the thing. So start thinking about that every single time you’re asking somebody for anything. It’s just coming back and realizing, I need to make an offer, I need to make an irresistible offer, even though it seems like 7 minutes is not that big of a deal, it’s huge for Russell, or it’s huge for whoever it is you’re promoting or pitching on whatever the thing is you want to do. So start thinking about that you guys. It’s the same skill if you’re asking an affiliate, if you’re asking for an interview, if you’re asking a customer, we need to become better at creating irresistible offers. I’m going to preach that over and over and over again. In fact, we’re working on a challenge, initially it was going to be called the one comma club challenge, but I think we’re changing it to the one funnel away challenge. We’re going to be working with you guys to get your first thousand bucks, or to get you to the first million, whatever the next funnel away is that you’re looking for, for your business. So that’s the focus. But the majority of what that thing is going to be is teaching you guys how to create irresistible offers. So for you guys, start thinking about every single aspect of your life. If I was going to ask a girl on a date, I’m not going to be like, “Hey do you want to go on a date with me?” Because now it’s like, I gotta create an irresistible offer and say, “I don’t know if you know but there’s a really cool band that’s coming in town and they’re one of my favorite bands in the world, and there’s a concert. And I actually got front row tickets to the concert, I’d love to have you come. And what we’ll do, before we go to the concert, we’ll go get sushi…. What’s your favorite food? Sushi? Cool, we’ll go get sushi, then we’re going to go to the concert. After the concert a bunch of us are hiking up this mountain and we’re going to watch the sunset or the sunrise or something, it’s going to be amazing and afterwards I’ll take you home. Or we’re going to have an early morning breakfast.” Or whatever. I’m going to create a really good offer, because then it’s like, the person I’m asking on a date is not saying, ‘okay do I want to spend the night with this person or not?” they’re saying, ‘holy cow, if I spend the night with person, look at the benefits that come back to me. What’s in it for me?” That’s what your prospect is always saying no matter what the offer is, no matter what the pitch is, no matter if you are pitching a date, pitching a promotion, pitching an interview, pitching a sell, pitching a mastermind, pitching a seminar, pitching whatever it is, they’re always thinking, what’s in it for me? So you have to make that so irresistible. How do you create, how do you make a stack slide? Go back to Expert Secrets, study the stack slide section, making a stack slide for everything, literally everything you guys. When I want to go to a movie, I don’t call my friends like, “Hey, do you want to go to see the new Avengers?” I’m like, “Hey guys, this is the deal, the Avengers, opening night tonight. I’m going to go, and I’m bringing four other people that are awesome, but we’re all going to go together and we’re going to hit dinner before we go, then we’re going to watch the movie and then we’re going to eat.” So I pitch them, I create an offer for them so that it’s not just a product, not just a transaction. I’m trying to make it where the thing I’m offering them is so much more valuable than what I’m asking in return. So they have to say yes. Always you guys, if you start understanding this in business, in marketing, in sales, in everything, you’re entire goal is just make the thing that you are asking them so much more valuable than the thing you’re trying to get in return. If it’s money, if it’s time, if it’s whatever. Make the thing you’re offering them so much more valuable than what you’re asking in return that they have to say yes. That’s it. That’s the big secret. That’s it, there’s nothing bigger than that. That’s it. People have a value of their money, you have to create something that’s more valuable than their money, and they’ll give you their money, they’ll trade you. That’s it. If you want their time you have to create something more valuable than their time, and you trade it. And that’s the game. It’s a really fun game, I hope you guys enjoy this game. Anyway, I’m at the office, I’m going to go play for a few hours, get some stuff prepped and ready for the week, and then I’m going to head back home and play with my kids and we are going to have the time of our lives, if I’m not sound asleep. I think it’s like 8:00 pm Kenya time so my brain is still a little bit slow. So it might take a minute to, take a couple days to get back to it. But it will be fun. I appreciate you all, thanks for listening. And if you haven’t yet, go to marketingsecrets.com/blackbook, go get the Black book. Julie Stoian on my team, she went through 500+ episodes of this podcast, found the 99 that she thought were the best, and rewrote them into little 500 word chapters, kind of explaining the core concepts and giving you direct links back to those episodes if you want to go deeper on it. It’s free, it’s a pdf, I think it’s 3 or 400 pages, I don’t know. 200-300 pages. We spent a ton of time, ton of effort, ton of money getting these created for you and I think you’re going to love this. Go to marketingsecrets.com/blackbook, go and get it, you will love it. And with that said, appreciate you all, have an amazing day, and we’ll talk to you soon. Bye everybody.

Boom, what's going on everyone? This is Steve Larsen. This is Sales Funnel Radio, and today I'm gonna talk about my greatest asset and my college transcript.   What's up, guys? Hey, today's a little bit different.   First off, I wanna apologize. The last few episodes that went out, we found out the mic on the camera was busted, and so that's kinda why they sounded a little bit weird.   Thankfully my super-ninja sound dude was able to take out a lot of the stuff, but we apologize for that. He's the man. You guys'll all get to meet him another time when we all feature our content team again.   But, what I wanted to do, this episode's a little bit different, and you'll notice it's a little bit longer, but what I wanted to do is...    I did a Facebook Live to my group, and it's a little long but the lessons are huge, and it frankly is how I went from completely failing out of college; I had no idea how to learn. Did not know, right? I really didn't know how to learn. Even into my early 20s, I had to figure out how to learn.   In fact, the first thing I show you is my college transcript  - you'll see the huge difference between when I learned how to learn, and when I had no idea how to learn. And how that's blessed me in my life and frankly, everything else that I do.   Anyway, so it's a little bit of a different episode. We're going to cut over to it now. It's the recording from me in my group The Science of Selling Online. And so, we're going to cut straight over to that.   If you have any questions or whatever, please reach out.   The group itself had a great discussion about it afterward, and by the time I was done over 900 people had already watched it. And then a few hours later it was 1500.  It's been really, really cool.   There's some real talk, please go in with some thick skin. If you are easily offended, maybe don't watch this one. But anyway, let's cut over to it now and I'll see you in that episode.   I've spent the last four years learning from the most brilliant marketers today. And now, I've left my nine-to-five to take the plunge and build my million dollar business.   The real question is: How will I do it without VC funding or debt? Completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply and share marketing strategies to grow my online business using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio.   Hey, I just want to share with you guys probably one of the most important assets that I've ever created. It's something that took me, probably, two years to develop. Um, of actively trying to do it, okay? And I want to show you this real quick though, hold on, let me; just pulling it up right here so you guys can see it.   I want to walk you through what I've done and why it means so much to me. And frankly, I know it's one of the major reasons why I am where I am right now. And it's because the lesson was so painful, okay? So let me share this with you guys...   Alright. Okay, check this out. I went through, and I found my college transcript. It's not like anyone has asked me for it, ever. Russell certainly didn't care. But I'm glad for what it taught me.   I'll never, ever regret going to college. Although, I you don't learn how to learn. You don't learn how to make money in college, right? But I'm glad I went.   Check this out. I'm gonna show you my transcript, okay? And I'm going to show you something. This is funny...   I graduated from college when I was 28. Right, and it's because I did like a two-year mission for my church; I took, frankly, a year and a half off. This was before I knew what I wanted to do. Before I tried enough things to know what I wanted to do. Right?   I took a couple of semesters for army stuff. You know, going to basic training and a whole bunch of things.  So it was a long time, okay? Much longer than normal people usually take to get through college, but I mean I had a family. We had kids; we had a different scenario and everything.   Anyway, check this out. Okay, I'm going to show you my transcript. No one laugh, but totally feel free to because I'm going to.   Let me make sure you guys can see this. Look at that first semester right there. D plus, A, F, F, F, F. That's the first semester. Okay, check that out.   I got an A in Apartment Leadership because it was a two-hour thing. I just sat down and did it one day, when I realized how screwed I was at the end of the semester. My GPA was literally .00017, okay?   I had no idea how to learn. I actually got kicked out of college. I got kicked out - and frankly, you have to go to class to stay in it. That's kinda funny.  I kinda stopped going to class about halfway through. But the issue was; I didn't know how to learn. Okay?   I had no idea how to learn, I didn't know the process it. I  barely graduated high school, okay. I'm not just saying that; I got straight D's in science every semester; in math, every semester; in English. I certainly did in foreign languages. Spanish, straight Ds.  And half of it was just because I didn't know how to learn. Right?   I was always interested, and at parent-teacher conferences, it would be like, "Your son seems really, really interested in this, he just hasn't applied himself." And that's what they said every freaking parent-teacher conference - from when I was in the fourth grade all the way through! Until I finally went to college and removed my parents from the notifications list for the school. I didn't know how to learn.   The thing that I went and I figured out was, "how to learn." So  I thought it would be kinda cool to share my process for learning with you. Cause there's a process, and it's active.   Let me share with you guys the difference though... So I ended up having to apply for college again four years later. Okay, four years later, I went and said, "let's go finish this thing; I gotta figure out how to do this."   I did not learn how to make money in college. I did not learn how to be a marketer, even though I have a marketing degree - which is really funny. I didn't learn how to do any of that stuff in college. It was all my own side hustles going on, you know. I had actual clients going on, on the side.   But anyways, let me show you this. Okay, check this out. Alright, so that's the semester that I got kicked out, okay?   Then check out that row right there. A, B, A, A, A, A, A, A, B. A, A, A, A, A, A. B, B, B, A, A, A, A, A. A, A, A, A, A. I didn't get a single C the rest of the four and a half years that I was in college. Straight A's, a few B's here and there. Ended up with a 3.83.818, okay? That's crazy, that's crazy. And the difference was that I learned how to learn.   This was such a powerful lesson to me.  I remember where I was. I was over on the east coast, living in North Carolina.  I was on a mission, and I started learning how to learn.   I completely believe that God had every bit to do with it, okay? For some reason, kinda opened and expanded my noggin. But this is what I learned. This is the process that I learned. This is literally what I go through to learn.   It's no different, no different than what made me able to sit next to Russell in Build Funnels forum. It's no different, the exact same process.   In fact, even when I was sitting next to Russell, and he'd say, "Steven, go figure out how to hook up deadline funnel. Steven, go figure out how to do this. You got two hours to learn this whole software and integrate it into this funnel, go." Same process, okay, same process.   In fact, most of the time when I am coaching - I've brought 1600 people through this process now. Many of them became millionaires. Many became hundred-thousandaires, and lots of people made money for the first time in their entire life. It was by applying this process.   If I was sitting in Quantitative Marketing Research; blah, blah, right? I hate that, like; oh my gosh, that's terrible, right? I hated that stuff. Accounting!!! If you guys like that stuff, that's great. I don't, I'm not good at that.   In fact, my first major was CIT, blah. Coding? I'm not good at that, I hate coding okay? I do not know how to do it, I understand pieces of it, but my brain doesn't work that way. It doesn't work that way. And so, I had to learn how to learn.   The stats all say that every CEO is reading a book a week, at least, right. You gotta learn how to learn. And you gotta do it at speed, right? And that, if you guys go to; I'm not promoting or anything, but if you go to doublemyreading.com - it's the worlds fastest reader...   Every year Russell goes and does a promo with him.  He's got a course, it'll more than double your reading speed. If it only doubles, he gets mad about it.   I got to meet him. He read Expert's Secrets in five minutes. It was the craziest thing, I sat right in front of him, and I watched him. And then he had an in-depth conversation for an hour with Russell about all the details inside.   There's so much information around, the first thing you can do is be really picky on what you consume.   Stop listening to every podcast show that's out there. Choose the top two or three guys and go deep with them.   Stop reading every book. Choose the one or two topics that you want to get really good at in your lifetime, and that's it. Only do those things. Don't worry about the others, you're not going to get good at them anyway.   The first thing you can do is do what Tim Ferris teaches, and have a low-information diet, okay? And then you go deep on that thing.   I prided myself for a long time for being a Renaissance man. I could do ad copy, I could do the actual ad. I could do the actual funnel, I could set up the integrations. I could do the actual video, I could do sound editing. I could do all of it! And I was a one-man show and, frankly, for a while before you build a team, that's a great way to go so you know at least who to hire and who's good.   But after a while, stop learning everything. Okay? Cut it out. It's what's killing you. You just dive deep on just one or two experts that you really, really like. And you study 'em for years. That's the reason why Clickfunnels is literally three miles away in that direction, right over there. It's three miles away. Even though I was next to The Man that long, he is the silo that I have determined to learn and study from long term. I'm never not going to study deeply from him.   When I find out there's something that he is just freaking out about, and is super excited about. I read the same book. When I find out there's something; I still do it! Even though I had a massive brain dump just sitting next to the guy.   Anyways, what I want to do real quick is; I wanted to share with you the process...   The very first step, if I needed to go learn something that I didn't want to learn; I had to find a way to become curious about it. I had to become curious. I had to seek information, okay?   I looked at all the guys who were in my marketing classes, who were in my entrepreneurial class. Pretty much 99% of them were not doing a dang thing outside that class to learn on their own.   They literally surrendered all, all learning, All Learning, ALL LEARNING - to the teacher! That's crap! Don't do that! Okay, don't do that! You should be going and just getting extra little pieces done by that teacher.   If I'm coaching somebody (or somebody is in some program of mine), and they leave every single step up to me, I know they will fail. I'm that strong about it. If they have no drive,  if they do not learn on their own, if they've never opened up freaking Google or YouTube and typed in, "how do I _____ ____? I know they're not going to make it. Bar none! Done, right there - gone. Will not make it. Will not make money because they have zero drive.   Look, all these things that we're teaching you guys. Everything that we do is a formula. It will get you to the 90%. Okay? It will shortcut, save years of your life, Tens of thousands of dollars of you testing on your own. But that last 10% is up to the athlete. Right? It's up to you, right?   It's up to you; "Hey, this is how you do an econ funnel." Sweet, but I'm not going to go make an econ funnel specific to your exact product. So there's gonna be that last little 10%.   You'll make money during the 90%. You'll figure out how to be successful doing the 90%, or get leads doing that 90%, but it's that last 10%!   For the guys who can't stay up a few extra hours; who can't get up a few extra hours -  who can't and won't do it on their own... They surrender all of their learning to another person and say well, "But Steven didn't teach me how to do it with my product." Bullcrap! Not my fault. Not my fault, okay!   I realized when I sat down in college that people were literally leaving all responsibility for learning up to the teacher. That's when I realized; oh crap, it's actually freaking easy for me to be apart from everybody else.   That's the beauty of it guys. Study for an hour on your own. No one telling you to do it.  I'm preaching to the choir for a lot of guys on here right now. I know I am, but let me keep ranting, okay?   If you do just a little bit extra; in only a year's time... Six months guys! Six months from the time I built my first successful funnel was when I met Russell and got a job offer from him. Six months! It's because I dove deep.   Step number one, you've got to be self-sustaining. You've got to be diving deep, you have to be curious.   If there was something that I needed to go learn, I found a way to be curious about it. You must be curious. You must learn for the sake of wanting to do so. Reading is not enough, okay? Which leads me to step two.   As I was learning,  (and this was weird, okay), but I did this actively in college...   When there was a subject that I did not want to learn, you can see, I almost got straight A's. I got a 3.18 the rest of college after that. From straight F's? Right? I just showed my transcript to ya. What did I do?   One of my tricks was that I always "learned for two." That's the phrase I always say inside my head." I'm gonna learn for two, I'm gonna learn for two, I'm gonna learn for two." Meaning: As I'm learning something, one of the easiest ways for it to sink inside of my head; whether it has to do with funnels, right; or a script strategy...   Right now,  I am actually in funnel script.  I'm building out the webinar for funnel builder secrets to go do with all these cool JV's with Russell. Super cool, cool stuff. So anyways, that's what I'm doing right now. But, I'm learning for two...   Every time I watched Russell - even before I met him in person; before he ever knew who I was - I always learned for two.   Let's say there was some topic which I didn't want to learn it. I would sit back, and I would go: "How would I teach this to somebody else?"   I'm 100% convinced the reason I have this status right now is because of that principle.   It was weird guys; I would sit back, and I would say to myself: How would I teach this to somebody else?  For some reason I always imagined myself teaching it onstage. I don't know why but I always did.   I felt a little weird, little conceited even, doing that. And this became the basis for me to begin to publish - even though I didn't want to. Because in my head I'd future-paced myself enough times. Id think, "How would I say this onstage?" If I was gonna teach this; how would I simplify it? How would I draw in a picture so they can understand?   I'm not trying to sound super smart. I'm trying to sound "simple" - because it's actionable.   One of my favorite quotes... You know I'm starting my quote wall again, which I'm really excited about. I think it's that one right there. It says, "The purposeful destruction of information is the essence of intelligence." Okay?   I'm not trying to sound all smart and crap. I'm a "geek out," guys. We go some deep concepts for marketing, right? The different psychology and ask, "what's actually going on in the noggin?" If you guys followed me in affiliate outrage, then you saw me do that a little bit while I've been building it.   So step number one is; be curious, seek. You've got to be able to deep-dive without anybody telling you to do so. Freak out over it, obsess over it. Be unreasonable over the amount of information you're consuming on it, okay?   I have mastered this to such a level that I feel like already that I could teach a master class on any subject if you gave me two weeks. I just dive, dive, dive, dive, dive.  You will be ahead of so many people, it's ridiculous.   So that's step number one, okay. You have got to deep dive. Find a way to be interested. Find a way to be curious. Seek, seek, seek, seek, seek actively.   Number two is, "learn for two." And more specifically, you need to learn how to document what you're learning, okay? Write it down, I don't always write stuff down.   I used to write a lot of stuff down, which is why I showed you guys my funnel journal. Which is a previous Facebook Live.   If you haven't seen that one. I showed you my funnel journal and everything I was learning. I just showed Russell like two days ago, and he's freaking out about it. Which is awesome. It'll be on a Funnel Hacker TV episode soon, which is cool, cause he was really impressed by it. But that's how I used to do it.   Other ways I would document, though;  let's say there was a subject I didn't want to go learn. I actively would find somebody after class, I didn't care who it was. There were strangers I did this to many times.   I would walk up to 'em, and we'd be getting on an elevator or something like that. And I'd be like, "Hey, this is gonna be weird, but can I just tell you what I learned in this last class?" And they'd be like, "Yeah, I guess." And I'd be like, "Cool! This is what I learned, isn't that interesting?" They'd be like, "Yeah, that is interesting."   I would go back home, and I would teach my wife for that purpose, guys. It was an active thing that I would be doing. I would take that piece back, and I would go and tell it. I would teach it to my wife so that it sank in my brain. If you can teach it, you know it.   Those are really the two steps, okay?   Now the way you teach it matters. You know what's funny is with Sales Funnel Radio; do you guys watch Sales Funnel Radio at all? I don't know if you guys watch it at all. Sales Funnel Radio is freaking amazing. Love the group. Hey thanks, Adam, I love the group too. Sales Funnel Radio is epic.   What's interesting about Sales Funnel Radio is everybody just wants the nuggets. Okay, they want the nuggets. It's funny cause I was totally surveying people and this is what they say.  It's funny, they'll tell me things like, "Steven this is a really good point, I wish you just got straight to the lesson though." And I'll be like, "Oh, interesting!"   So at the beginning, when I was first doing Sales Funnel Radio, you can hear a few episodes where I did that.  It was pretty straight tactics. Straight to the point, right to the nugget. And you know what's funny about that? Nobody ever remembered it. No one remembered the nugget. Nobody applied it. It didn't mean anything to them. After two episodes, I stopped. I was like, crap, that didn't work.   They want the nugget, but if I go straight to the nugget, no one remembers it. And frankly, you won't remember it either. And so you have to wrap your nuggets in stories. Okay? You have to wrap the golden nuggets in stories. That's how people learn, it's how what sticks in the brain.   It's what also assigns the value to the nugget. Alright? It's what gets people to go, "Oh my gosh, that was so cool!" It only happens when I wrap things in story. When I do 80% story, 20% nugget. So watch what I'm doing in those episodes. Okay, and again; 80% story, 20% nugget. When I do it that way, they're like, "Oh my gosh, that was such a sick episode!"   When I go straight tactical, and it truly is stuff that I would charge a grand for at an event to go teach. They're like, "Hey, that was cool!" And then I never hear about it again. When there is a story though, there's an emotional response that people will remember forever. So what does this have to do with anything?   So again, here are the steps. Number one: you've gotta be able to dive deep and be a self-solver when it comes to your education.   I hate it, hate it when people reach out to me and they're like, "How do I add a new funnel?" I'm like, "Freaking A! Did you even google it?!" I get so mad about it. Are you serious? Google it!! Right!   Did you do anything on your own to solve that question on your own? No! Therefore, I'm not even gonna help! That's my response to it, and I get pretty animated about it, which you just saw.   When people reach out, and they're like, "Oh my gosh, Steven, how do I write a Seinfeld series?" "Did you even google it?!" Right? "Did you look at Dot Com Secrets? Did you read the scripts? Did you even YouTube?" Someone already has the answer.   I have a YouTube education. No one taught me how to do what I'm doing. No one taught me, okay? My very first education was a YouTube education.   For a long time, I would go, and I would get these people to say yes to me.  I would turn around, I'd say, "Look, I know you don't know what these funnels are, and in fact, I actually don't know how to build half the stuff myself." I wouldn't say that. I'd say, "Do you want me to go rebuild your website?" And they'd say, "Sure."   All I knew was that there was a guy out there, somewhere in the ether, who had some little tutorial on how to build a website in WordPress. And I would say, "Sweet!" And I would dedicate two days; guys, I'm not joking.  I would say, "Yes, I'll go do it!" What I was really saying was: "Let me go figure it out."   I would grab whatever asset I found on YouTube; I would go grab 'how to build a website' and I'd have that on one screen. I'd do it in the library, guys. I didn't even have a computer sometimes.   One of the things that I would do is I'd say "yes" to people. And I would be like, oh man, I just said yes to filming that guy's thing; I don't even have filming software. You know, editing software. Oh cool, libraries do. And I would go edit everything in a library.   Or I'd say,  "You want me to come to your event and film a thing? Yeah, I could totally do that!"   I didn't know what I was doing for a while. I was in my age of exploration. I was just learning crap, okay? I was doing it on purpose. Just saying yes to stuff and figuring it out as I went.   Build a parachute as you're falling. Funny enough, the ground never comes, okay.   So I went out, and I would go, and I would say things like, "Hey, let me say yes to you on that and then let me deliver it to you in about two weeks." And I would literally just go and grab, I would just go and grab a tutorial and press play for 15 seconds and do what the dude did over on WordPress before Clickfunnels existed.   When Clickfunnels came out, I did the exact same thing in Clickfunnels. Guys, I probably read every support document that they ever had out. It's not a joke.   Two to three times a day, I would be reaching out to support asking questions. I was "THAT GUY!"  I knew that, and I was fine with that. But I was that 'oh crap, it's this guy again.'   That's how they knew who I was when I actually showed up to a Funnel Hacking Live event. That's why I got five job offers by the time I actually got there. They knew who I was because I was dedicated to educating myself. I was a self-solver.   This topic for me drives me nuts. I absolutely hate it. When people come, and they say things like, "But Steven, I just don't know how to find a product to sell." Google it! Right? It's like right there! There's so much information! Google it! Right! Are ya feeling me?   I know I'm totally preaching to the choir here. You guys are all; you're in a group called Science of Selling Online, right? This is like me going deep in innermost thoughts of my noggin, okay? But I'm trying to help everyone see like, nothing is stopping you!   It is not a matter of "how do I?" anymore. How does this happen? How do I do that? Is this what-- Is this how this works? Is this how I do this over here? It's not a matter of that anymore! Freaking YouTube and Google are amazing! Just go there! And do it! That's why I get so frustrated about it.   When I'm in a course for someone. Or there's like this little tiny contingency that only matters for the smallest little deep, darkest corner of their very scenario -that happens on a Tuesday, after a full moon... And I'm like, oh are you kidding? Just go google it.   I'm freaking just yelling right now. And I know, and I totally get that. But it's because it's a passionate thing for me. I just showed you my college transcript. I failed my entire first semester. They kicked me out, I literally had to reapply for college. What I learned in that scenario, was how to learn.   How to learn is never on anybody else's shoulder. If you don't know how to do anything it is nobody else's fault; it's no one else's fault - BECAUSE Google exists! YouTube exists! Guys like me, who are willing to teach you, exist! The 80 20 principle totally applies.   When I was doing 2 Comma Club coaching, and I was the only coach, there were 600 students. I was the only coach for a full year. How did I do it? You wanna know the honest truth? It's because the 80 20 rule still applied, and 20% of the 600 weren't even doing anything. Okay? You getting info is not what gets you results.   If you go out and you start saying things like... (I know you guys don't do this, okay), this is my rant to the world as if everyone can hear it. I should stand on my roof and yell, "Do crap! Just look it up! The answer is already there."   It has nothing to do with 'how do I?' anymore! How do I "X"? How do I "Z"? (I forgot "Y") How do I "X" ?; How do I "Y"? How do I "Z"?  "How do I one, two and three?" That's no longer the issue. The issue is always: Have you taken the freaking time to answer it on your own? Are you in a group? Are you in a course? Did you pay the dude who's taken a lot of time of his life to learn it some money so that he can show you how to short-cut it? Have you done those things?   If you do that, and you actually get in those courses. And you do it, and you apply it; that's like half the freaking battle. Just being where you're supposed to be when you're supposed to be there.   In the army, there was a phrase; "You guys wanna know how you're not gonna get jacked up in this life? And you wanna know how you're gonna stay the course? It's simple; Be where you're supposed to be, when you're supposed to be there, in the uniform you're supposed to be in." And that's all they would say.   If you're supposed to be up at a certain time studying your craft, be up! If you're supposed to stay up late; be up! If you're like, "I don't know how to do this," make it your number one thing that day to figure it out. That is why I sat next to Russell Brunson. I am a self-solver, I am a self-teacher. God had everything to do with it.   When I asked him, "Will you please help me learn this because I'm kind of an idiot right now." Right, and I failed out that first semester of college, he helped, okay? And when I went out, and I said, "Look, I'm going to try and be curious about this." Rather than my attitude of like, "ugh I've got to learn freaking dream 100 again?," (Which is what I know people say), I was like, "Cool. How can I be curious about this? How can I seek the knowledge? How can I seek information and how can I get myself results? How can I self-solve and self-teach?"   There's no one else who's to blame except for myself if I don't learn this. Even the expert, even the guy teaching it. It's not his fault, it's always mine, okay? For my successes and my failures, never the expert's fault.   Number two, what I was saying is that you have to build a document somehow. I always follow the adage of "learn for two." Meaning, how am I going to go teach it? Either on a podcast or by writing somewhere? Am I gonna teach some random person on the street? Which I was doing to a hair-cut lady the other day as she was cutting my hair. She had a really terrible attitude about trying new things in life. Okay, anyway... You feeling me?   I don't care if the internet was to blow up; I'd be totally fine. Because I've learned how to learn. Does that make sense?   There's been a few times in my life;  a few projects that I've been on... This was true if it was a school project or a business project... Where if something changed the way we were running the business. And somebody started getting, "Ah, who moved my cheese? Ah, wait, am I gonna be taken along in that ride? Where am I gonna get mine?" It was always because they weren't a self-solver.   They always had the attitude of like, "Is, is this guy gonna remember; am I gonna be remembered? I'm gonna die in a gutter, blahhh!" And they would start saying that kinda crap, and you could see it. Their attitude would go that way, and they'd get a little more cut-throat. And we'd be like, "Dude, relax! We're still like fleshing out this thing. First of all, yes; you're still gonna be cut in this thing, it's okay."   I'm not gonna name a very specific project I'm thinking of, but it was always because someone didn't know how to learn on their own. They had no idea how to learn on their own. They had no idea how to self-solve. They had no idea.   There was a challenge that I used to run in the 2 Comma Club group called "The Self-solver Challenge." It's funny that I called it The Self-solver Challenge - all they had to do was just do the things I was teaching them. It was so ridiculous how many people wouldn't even do that. I'm like, "Are you committed to this?"   It's almost like Bourne Supremacy, you remember the Bourne movies, the Bourne Supremacy? "Will you commit to this program?",  Maybe a vague movie reference, I don't know? But I'm obsessed with Bourne movies. That's all I was asking for; "just freaking commit to it." And if they went and did what they were supposed to do in the program, I would go and do this special critique with them, or something like that.   There are two lies with this game. Especially in the info-product game. The first lie is that most of us start to confuse action with achievement...   Sorry, my hands shaky, I'm yelling too much...     If you're learning things, that's great. But if you're not learning with the intent to solve a problem, that's a distraction, right? It's the reason why I have so many books on my shelves that I haven't read. I have no reason to learn what's in those books right now.   People are like, "But you're supposed to read a book a week." Alright, maybe the equivalent of that I'm learning through listening to a ton of podcasts and a few other things that I do. I'm still learning like an animal. But I'm learning with intent.   This is how the game works...  I don't see beginning to end, and it's the reason why most people don't get started. What happens is they sit back, and they go, "Steven, I see how this funnel game could work," right? And some of you guys have said that "I get it, I get it."   These are like the two lies, okay. This is the first lie; the lie is that someone says, "I must see from beginning to end to get started in this game," but this is always a false belief.   I know this by taking 1600 people through this process. 1600, okay, I think it's more than that now. I think we're nearing 1700. The door is about to open for more, I'm really excited...   See, I teach people how to do for themselves the very things I'm teaching them how to do to their customers. I say, "What are your false beliefs about this very process I'm about to take you through?" And I, one of those beliefs is always, "Steven, I can't see the whole path."   Engineers and designers are always the worst because they want to see beginning to end before they ever start a project. They're always the worst.   Every time I'm gonna go teach on stage, I always look and see who the engineers are. If I know who the engineer is, I'm like, "Crap, there's the logic person who needs to see every step before they'll do anything." There's nothing wrong with that, it's a different skill set, just be aware of it   I'll sit back, and I'll say, "Okay, wait a second, that's not how it works. We see the peak! I always see the peak. I know exactly where I want to drive the ship. You all do, too. I want this kind of thing; I want this success. I want this kind of outcome; I want this kind of life. This kind of revenue or profit or whatever it is. We all know, right, you guys know what your peak is.   The reason I found that most people don't get started, and the reason that I found that most people who were taking time was because they could see the two or three steps in front of them but there was this area that was totally dark. No lights on, completely black. And they're like, "Ugh, okay, I see how to build the funnel, but I don't know how to get traffic?' And I'm like, "What!?" Month two hasn't even happened! Right? That's not how the game works! That's not how the game works!   There's as much faith in it as in anything else. You sit down, you say, "I'm going for that peak." You look down, and you say, "I see the one step in front of me, and number two, number three. I don't even really see number four." I don't even see number four in my own business. I see the peak, and I know the major milestones to get there, but in-between it's completely, completely dark. It's totally black, I have no idea what's there. No idea, no idea.   If you're nervous about solving problems in entrepreneurship, like get used to it, or learn to love it because that's all it is. So all you have to focus on is step number one.   Don't worry about step number three until you've taken step number two. So many people are trying to put every little asset, every little thing in place. All these little pieces; "I'm not gonna be a good speaker. I'm not good at the funnel building. How does the offer go? How does this happen?" And they're like, "Oh my gosh."   Just start moving, and take step one. Don't worry about step two until it's completely there. You take it slow, and your speed increases over time. But you put that foot out, right there. You just put the foot out, and you place your foot as perfectly as your foot can be placed. Then you start to put a little weight on it. Lift up that back foot and get ready for step number two. And you hold it above, and you place that step as perfectly as it can be placed. And then the next one, and the next one. And you know what's funny is when you take the first step, a new third step always appears and begins to become visible.   The issue happens when people get distracted by it. "But how do I bill an affiliate product?" Man, you don't even have a product, who cares? And, "What's my affiliate program gonna be? I haven't set up backpack yet." You're not even selling your normal products on your own anyway, who cares?   Don't even worry about it until you get there. Don't even worry about it. Right, boom boom boom boom boom boom boom. That's like the first lie of the info-product, actually entrepreneurship game in general. Well, the first lie that people believe is, "Oh my gosh, I gotta know all these steps, I gotta know all these things. I'm not gonna be successful unless I do. I'm don't see from beginning to end." Okay, no one does, nobody does.   You guys know when we actually started the funnel for this book? Two days before the launch. Okay, that's some scary crap. I would not encourage you to do that. Okay, it's some scary crap, and we had a very pro team pulling it off, okay? But what I'm saying is execution is what matters. Done is the new perfect. Stop needing to see beginning to end, stop needing to be perfect.   Most of the time it's just a pride thing that the person is experiencing. "I'm gonna look like an idiot if this fails!" You mean when. When it fails - it will. Just get over it. When it fails, okay.   But because so many people are so scared to take action, if you just take a little, you're already ahead of 80% of humanity. Okay, that's why I can stay ahead. That's why I'm doing it the way I am. I already know it's not gonna be perfect. Right?   That's the way I started treating my learning. I didn't need to learn every little piece of detail.  I dove deep with it, right, I dove deep with it. I found step number one, just as I was talking about. Step number one. How can I be curious about what I'm learning? How can I dive deeply?   Then number two: How can I teach for two? I mean: How can I learn for two - so I can turn around and teach it to somebody else? Somehow document it. Somehow go around and turn around and be like, "Check it out, this is how it happens!"   Okay, anyway. There's some real talk there. Oh, that was lie number one. Lie number two is that "when I purchase something the problem is solved." That's the other lie that people believe.   How many you guys bought a treadmill and never used it? That's a perfect example. We've all done that. I'm not poking fingers. We've all done that, every one of us. That's fine, okay? But you have to buy with intent.   I buy stuff to funnel-hack it or to use it. There are times where stuff sits around. I'm totally guilty of that as well. That's the second lie of this game that people believe. When I go purchase something, it scratches the itch. And therefore I'll be successful, and we begin to confuse action with achievement.   So just to recap, cause I just said a butt-load of stuff and that was way longer than expected and I went into things that I wasn't planning to. That was gonna be like a five-minute little thing.   Number one, right? I showed you my college transcript. I literally failed out of college. I had to learn how to learn. I had to literally reapply, they kicked me out. Like, for real, okay?   Four years later, I went back in, I learned how to learn. Got pretty much straight A's, graduated with a 3.8 the rest of college. And then, then what I started learning, right.   The big difference between a straight A's and me failing out of college, which totally applied to me everything funnel-building-wise. And which is why I am completely convinced is why I'm doing what I'm doing now, right. In college, I learned how to learn, okay? I asked God for help, I learned how to learn.   I turned around, and I figured out how to get curious about things that I needed to learn but didn't want to. "How can I get curious about this? How can I seek, how can I ask for help? Who has the biggest cheese? Who can I go run after? Who's that person who that'll take me in to shortcut as much of the process as possible?"   Number two, I always learned with the intent to teach somebody else. I learned for two; learn for two; "learn for two, learn for two." It's like this constant thing that's going on in my head.  There have been awkward moments where I walk up to random people and say, "Look, I know you don't know who I am, this is gonna be weird, but I want to teach you what I just learned, so I remember it, is that cool?" Sometimes I would just tell them anyway. That was weird, a few times. But it worked   When I started funnel building  - the exact same thing, right!   The fastest time I ever built a funnel was in 11 minutes. I walked out of a 2 Comma Club coaching event.  Russell goes, "Dude, oh my gosh, good! You're out. This thing's launching in 11 minutes. Can you put it out?" I was like, "What?! Oh my gosh!" Right, whew! Right, say 'yes,' build the parachute while you're falling, funny enough the ground doesn't even come.   And then the two lies, right? Lie number one is that when I start anything, I believe I need to see beginning and end to be successful. That is a lie. That is not true. Nobody ever does. Get used to it.   Step two should never even be thought about until you've put a step in step one. I'm not talking about thoughtful planning. I'm talking about just executing and getting crap done.   The other lie is that when we purchase something we believe that the problem is solved. Like buying a treadmill and it just sits there, or buying into a member's area; we never do anything with.   The 80 20 principle sadly applies to everything that I've ever sold, ever. 20% of people do stuff with it. The other 80% will not. Some of them will come in, and they do stuff, and they get what they need from it. Or they'll funnel hack me, which is fine, too.   Guys, hopefully, this has been helpful. That was a lot, you guys commented like crazy. I haven't even read any of them. But that's my greatest asset. That's why I believe if something was to go to crap, it'd be fine. Because; let's say the internet exploded. I'm probably going to go into real estate, and I'm going to spend two weeks learning all the strategies and who has the biggest cheese, right? Who has the biggest cheese? Sausage number one, in the real estate game! And then I would go, and I would dive deep with them and do exactly what they said, right.   I'd find a Mr. Miyagi, which is why I have this thing. "Little Mr. Miyagi bobble-head," I gave one to Russell. I was like, "Dude, you're my Mr. Miyagi." You tell me to do things I don't want to do a lot of times, but when I do, money comes in. So that's why I do it.   It's not about what you think. Sometimes you think too much, sometimes you feel way too much.   (COMMENT FROM PEOPLE WATCHING STEPHEN LIVE ON FACEBOOK:)   Javier said, "Did you get kicked out for partying too much?" No, I literally just stopped going to class.  I didn't know how to learn. I'd go to class, I wouldn't know how to do anything afterward. I literally had no idea how to learn.   Anyway, hopefully, it's helpful. It's kinda some real talk, I guess if you want to call it that.   The YouTube education thing is huge, absolutely Billy. It's Tuesday, roar.   That's right, John. Google that crap, learn from my kids. Exactly.   Actually, funny, I used to use this as an insult and um, please take it as a learning thing if I ever do it to you, or do this in the group...   But if you're like, "Stephen, how do I make funnels?" Or how do I do this, how do I do this? Man, there's a site called let me google that for you dot com - It's the acronym for it though. Let me google that for you dot com, you type in lmgtfy.com   Anyway, what's funny about it is that you can go in and  I could type in 'how do I build a funnel. And it creates a little video gif, and you can-- It pops out a link. And you can send it.   In fact, I'll do it, I'll do it after this, okay? I'm gonna go drop it in so you guys can see what I'm talking about. And anytime that someone needed to ask me a question that was frankly stupid, or I could tell them, or I could tell that they had done no thought to think about the answer on their own, alright? This is what I would do.   As soon as the video is over, I'm gonna drop one for you. So you guys can see what I'm talking about. And it's not me saying, "Hey, I won't coach. Hey, I won't help," it's not me saying that at all. What I'm saying is; let's solve the greater issue.   If the person doesn't know how to learn. If they're not a self-solver - they literally have no responsibility for their own education. And they're putting it on everyone else? It doesn't matter if I even answer it, cause they're gonna come back with the next question, right?   This game is a series of questions. So I'll answer that one, and they'll be like, "Cool, I built a funnel! How do I change button color?" Are you kidding me?!   You know what I mean, oh my gosh! Like, you know what I mean? And so I want to solve the greater issue. I want you to be self-solvers.   Anyway, 100% responsible. 100% real talk.   FB COMMENT: "Stop yelling, you're scaring me." Good! It must be the Tony Robbins hat that's getting me kinda, hopped up on goofballs.   You guys are awesome. Good watching you as always.   "Great to see another veteran smashing it." Hey, thanks, Nathan.   Leslie, ha I just did it, fun stuff.   Awesome, cool guys. Hey, I'm gonna drop an LMGTFY for you, so you know what I'm talking about.   Please, please, please keep sharing the group. It means a lot. I know there's a lot of voices out there, and having built a lot of funnels; I think besides Russell, I think it's okay to say: no one else has built as many funnels in the world as I have. I mean, really.   People clone them, or stuff like that. But, and um... it feels weird to say that... I'm not trying to showboat. But it is a reality.   I'm trying to be a voice of clarity in the funnel world - and teach you how to sell crap on the internet, where you're not having to compete on price. I hate that. I don't compete on price, I sell for full-value. In fact, I mostly sell for premium values. And I'm trying to teach people how to do the same.   So if you guys like the group, it's my goal to go live in here daily. And it means a lot to keep sharing it. We screamed to over a thousand people so fast. I can't even believe that.  It means a lot.   So anyways, thanks so much for your involvement. I appreciate you guys being in the group and it means a lot.   Hey guys, I'll talk to ya later. Bye Ah, yeah.   Hey, wish you could geek out with other funnel builders and even ask question while I build funnels live.  Wish granted! Watch and learn funnel building as I document my process in my funnel strategy group. It's free, just go to thescienceofselling.online and join now.

- Boom, what's going on everyone. This is Steve Larsen, and this is Sales Funnel Radio.   Today, we’re gonna talk about my content machine and how I'm pulling it off.   I've spent the last four years learning form the most brilliant marketers today. And now I've left my nine to five to take the plunge and build my million dollar business.   The real question is, how will I do it without VC funding or debt, completely from scratch? This podcast is here to give you the answer.   Join me and follow along as I learn, apply, and share marketing strategies to grow my online business, using only today's best internet sales funnels.   My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys?   Hey, I am excited to share this with you. You know when I first started listening to gurus on the internet, when I first started consuming their content, when I first started going through and reading it - I was grateful for the content. But... I don't know if you're like me?... I didn’t ever want to do any kind of publishing ever, ever.   I remember when I first went to my first Funnel Hacking Live. It was 2016. I remember this very clearly... I think I might have shared this with you before....   I was biking around the bay at San Diego because what cash we had, I didn't want to spend on a cab. So I was biking around on a hired bike and I remember thinking to myself, “I will do whatever Russell tells me to do, except I will not publish.” That was my actual thought.   Fast forward a week, and I'm working next to Russell Brunson, and this is what I see him doing. He's sitting there and he's on camera going, “What's up guys, this is Russell Brunson!” Then he's over on his podcast, “What's up guys, this is Russell Brunson!”  And then he's over on his blog... “What's up guys, this is Russell Brunson.” And I was like, there's something to this. This is really interesting.   Funnily enough, on the very first day at Funnel Hacking Live, he said, “Everyone needs to start publishing.” And I was like, “there's no way I'm not gonna do it. I will build the funnels. I'll do whatever you want me to do Russell. My life's already changed. Thank you so much. I appreciate that. But I will never, ever, Mr. Russell Brunson, ever be one of those podcasters.” And that was my thought.   Well, “What's up, how you doing?” I'm podcasting!   We've crossed over 160,000 downloads between the two shows that I have - which is awesome. It's gone really, really well. I remember after watching Russell publish…. We didn't do anything unless there was a camera around a lot of times, right. We’d go grab a camera...   One day it was like 4:00 a.m. and he voxed me; he goes, “Dude, I got this sick idea man - swing down to the office as soon as you can. I'm really, really pumped about this. I'm gonna make you famous.” I was like, what does that mean? And then he goes, “Dude, we're gonna start a reality TV show man!” And that's when we started Funnel Hacker TV.   So we had a visual show... and then a podcast so people could listen... then there were blogs so people could read. Dominating everywhere! I mean, to be completely honest with you, can you consume all of the content that ClickFunnels puts out? No, nobody can. But that's not the point. He's trying to dominate the conversation.   I remember about six weeks into working at CF,  I decided to get a handle on this whole content creation thing. There was no way to do this without actually publishing.   I know I'm gonna suck at first. Like I'm gonna be terrible. I'm gonna be awful. And I was awful. I was super bad. I really was not good. If you guys go listen to the first few episodes of Sales Funnel Radio - the content is good. What I'm talking about is great. But the delivery is terrible. I knew that. And I came to grips with the fact. I just needed to gut it out a little bit -  just start moving forward.   When I first started publishing, I was the only person in my content team. I was watching a lot of  major entrepreneurs, and they were never the only one doing the content. They had a content team.   I was like, “Oh my gosh, I'm not gonna be able to afford something like that… and how do you even put a team like that together.”   The whole point of this episode is to show with you guys the journey through my content team - because even though I have a team now - it didn’t start that way.   When I started, I was just using Libsyn. That's Liberated Syndication dot com. Libsyn.com. It's L-I-B-S-Y-N dot com. It's amazing, okay. It was like five bucks a month for me to start.   And what it allowed me to do was... I wanted to be able to push out on iTunes obviously.... But I knew that a lot of people want to read, but I didn't want to write a blog.   I like writing about this kind of stuff. But I'm not gonna take the time to write a blog for every podcast episode.   So what I did was rip the audio and get it transcribed at Rev.com. Then I took that transcription, and it became the blog post. So now I have an blog for every episode. That's all I did. I just took the transcription, I put it on WordPress, and pressed go. I believe in using tools for the intent they were created. ClickFunnels is not meant to be a blogging platform. So I don't blog on it.   I use WordPress because WordPress was built to be a blogging platform.   Some people do some weird things with WordPress and turn it into a sales platform. But it's not a sales funnel. So I don't use WordPress to sell things. I use WordPress to publish things. Does that make sense?   You could make a lot of things turn into a lot of other things with weird connections and stuff. I just don't.   It's kind of like going to a sushi place and  ordering a hamburger. I'm sure they could make it for you, but that's not their thing. You know what I mean?   I look at software the same way. Whatever the software was intended to do, that's what I use it for. And that's why I still use several different platforms and I'll tie them together.   ClickFunnels is built to sell crap. So I use it to sell my crap.   When I first started out, it was just me; it  took me about two hours per episode to get it out of the door. I would wake up at about 5:00 a.m -  I'd be at ClickFunnel's HQ at about 6:00 a.m - and I would take Russell's microphone 'cause I didn't have money to go get a microphone at that  time… I would unplug the microphone from his computer and I'd go over and plug it into mine. Then I'd record the episode 'cause I knew his mic was good.   And I was like, well crap. I gotta figure out how to use Adobe Audition, or some kind of software for editing, or something like that. I went through and I created my intros. And I make all my intros and outros by the way. I really like doing it.   I've been a sound junky and editor since I was like 12. And I would make a lot of music on a lot of different platforms. I spent a lot of Saturdays just making music. It was a bunch of fun. So I did my own sound editing. I would go to Fiverr and have somebody do a voiceover.   The way I wrote my intro, just so you guys know, is I went and I actually listened to all the top rated podcasts in the business category on iTunes.   I listened to all their intros, and transcribed them. I found all the similarities and grabbed some of those - and then I threw a few other things in as well.   Then I went to premiumbeat.com and downloaded a cool song I liked. Had a voiceover guy from Fiverr just say it. And then I just put 'em together. That's how I made the original Sales Funnel Radio intro and outro.  Guys I freakin' bootstrapped, okay. That's the whole point.   Before I was at ClickFunnels, I started putting together videos - I didn't have video editing software. So I thought, who does? I was like, ahh libraries. So I did all my video editing in libraries for like a year before working at ClickFunnels. I didn’t have a camera. So I went back to libraries and I would rent their cameras.   Entrepreneurs would hire me to get on planes film their events, and film them doing sales videos. Then I'd go back and edit them in libraries, and give the camera back that I didn't own.   I’d take those videos and put them up on the funnels that I was building, which I was just hacking from what Russell and other successful people were doing. The whole way is bootstrapping. All of it's been bootstrapping.  And it's been super fun.   My content has been no different. I bootstrapped it.  I didn't have a mic, so I just borrowed Russell’s really early in the morning. That's like how I did the first 50 episodes of Sales Funnel Radio. I got to CF HQ way before everyone else - so I was completely alone in the office - and grab Russell's mic.  My job required that I had the Adobe Suite - so I’d use Adobe Audition (because it came with it) to do all my sound editing on.   I didn't know which settings to use. So I went to YouTube and I googled, podcast sound editing. I didn't know what they meant. I have no idea what all those letters mean on the sound editing stuff. I just took them and pasted them in... and it's one of the reasons that my podcast sounds so good today. So many of you have complimented me on that. I don't know what the settings mean,  I just know it does really awesome stuff when I push the button and apply those settings.   I have literally bootstrapped the entire way. The obstacle is the way. Just follow  your questions - and the answer's on the other side usually.   So for a while, I was the producer, and the recorder, the attractive character, and the content creator. For  the first 40 episodes, it took me about two hours per episode to take the transcription, put it into WordPress, and make it look amazing.   Then I'd go in Libsyn and press the publish button - and blast out to 16 different platforms. Boosh!   I hate Twitter. I don't know why it's there. But I publish there 'cause people like it, right. I did it for a lot of different platforms. Pushed to YouTube, pushed to Facebook, pushed to the blog, pushed to iTunes, iHeartRadio, Spotify. Boosh, all over the place. Libsyn did all that. It really helped my time.   Around episode 40, I went and I hired my first VA. And it was my sister. A lot of you guys know who she is. She was in a position where she was interested in this kind of stuff.   I said look, “I'll train you how to do it all.”  I showed her exactly what I was doing, right. I would get the episode transcribed, and then I would just hand off the transcription and the episode, and she would do everything else. She put it in WordPress. She did SEO optimization on it with some cool plugins we had...   And that's what I did for quite a while from like episode 40 up until like episode 140. For the last few episodes, I’ve been doing something different. I'm just going through this so you guys see the content journey. Those of you who went to Funnel Hacking Live and saw Peng Joon’s presentation on how he does his content might  think that you need to start with a gigantic content machine, right?   I never started with that. Number one, because of the cost, right. I'm spending $26,000 in hard costs a month right now on my content generation process. My content machine costs me that much. But I would never have started that way.  There's no way. That's dumb. But I knew content was important.   If I could get my voice more out there and share  what I was learning as I was watching these gurus...  If I could document my journey (which I'm still doing)... You guys are watching me do it all the time… If I could just do that...   I know that whoever controls content in an industry controls the industry. If no one hears you speak, then no one knows you exist in your industry, okay.   That's why this whole content thing is so important and so powerful. If no one knows you're talking, you don't exist, okay.   One of my first mentors was the CMO of Denny's and also Pizza Hut. I spent a lot of one on one time with him. He was actually a professor of mine. And he and I got a friendship. I would ask him a lot of questions and I talked a lot with him. He invented stuffed crust pizza. Whoa, right. He's the man…   I remember I was sitting in his office with him once and I was talking with him. At the time we were in this semester of college where we don't do anything but run a business. That's it…   You start a business from scratch. They give you virtually no help. You start it....   Well I was voted the first CEO of this company.  We ended up making two to three grand a week during that semester, which was awesome. With no help, we built it up, and it was awesome.   I remember though, I was talking about marketing with him. It was at a time in my life where I had not yet totally decided to go into just marketing alone. I was like man, should I go do supply chain? Should I go do finance? Should I go do this, should I go do that?   Anyway, he and I were chatting. And I was like, “I feel like I'm yelling at people about our company... like hey, we're here, we're here. Come buy our thing.”  And he said, “You know what's funny about marketing? The moment that you feel like you are being annoying is the moment that people are just starting to realize you even exist.”   You're gonna get tired of your message. You're gonna get tired of your stories way before the market will - Far before. You are not yelling as loud as you might think you are. You're not, okay.   Now I'm pushing content around all over the place, and that's what I want to talk about real quick.  I want to show you how I've evolved. It's interesting to see the journey that it's taken…   Whoever controls content controls beliefs and ideas.   If you're barely talking, or if you're not even talking,  people just don't know you exist for the longest time.They really don't.   You're gonna have the core people who follow you, who love you, who do the crazy things, who are the fanatics over what your business does. But most people don't really know you that well. They know of maybe your podcast. They know maybe of your business. They don't know what it is. It just feels like you're yelling at them because to you, it feels like you're yelling. You're not, okay.   So get used to speaking or at least communicating in some way. If you don't want to do a podcast, don't, okay. If you want to do video, sweet. If you want to just blog, awesome. Neil Patel blew up that way, right.   Whatever medium you're comfortable doing most frequently, just marry it. Okay, marry it, right.   We just did the episode a little bit ago about the attractive character. It is the vehicle for your attractive character to explode on. Okay, that's why it's so important for you to do this stuff.   I remember at Funnel Hacking Live feeling that my content machine was good - even though it was just me handing it off to one person. However, I realized that I could do a lot more.   I was like, you know what, I've worked my butt off. I'm gonna go try and blow up some of these platforms a little bit better.   I love YouTube, okay. Facebook and I still have a love hate relationship - but I use it. Instagram, loving it...   At  Funnel Hacking Live, Russell stood up and he said... It was like his first presentation. He stood up and he goes, “Where's Stephen?” And I was like “Woo!”... 'cause that's what I do, I yell. And he's like there he is. “Stephen's one of my favorite people on the planet. But he does not know what's on Instagram. He does not ever get on it.” Then he proceeded to pseudo make fun of me. Huh, I know you're watching man. Okay, proceeded to pseudo make fun of me for not using Instagram. I felt the stance of shame. Here's the stance of shame. That's the stance of shame. The very next day during a lunch break in Funnel Hacking Live, Colton and I went over to an Apple store and we grabbed myself an iPhone, a new one, and I have been Instagramming my face off. I started putting these different pieces together.   When I saw Peng Joon talk about how he does his content machine - I was like, you know what, with a few tweaks, I'm actually close to what he's doing.   So that's what I've been focusing on. It’s part of the reason why some of my other business has slowed down just a little bit - because my focus has been on this content machine. Setting up systems, setting up the business, getting my processes in place.   We've kept the ads small on my main product - but we're still very profitable. And I’ve been building up this content machine and the business. Like we have this crazy accelerant now guys. We got this insane power. And it's been really, really cool.   So here is my new content machine. I'm not gonna name names because they are my people, and it took me a while to find them, and I'm spending a lot of money to get them. So I'm  just gonna let you know what the roles are, okay. These are the roles that I filled and I really wanted to go hit, okay.   If you read Dotcom Secrets. These books are never really that far from me. Here they are. If you read Dotcom Secrets, one of the things that Dotcom Secrets talks about very early on is it talks about this whole concept of old media versus new media.   Old media, if you think about old media….That's things like newspapers, right, a lot of direct mail, the radio. It's still consumed, it's just that there's all these new media that you also need to be cognizant of and speak on.   If you look at the new media versus the old media you can see that podcasts are the new radio. What is the new TV? Kind of YouTube, right. YouTube and Facebook Lives, things like that. What's the new newspaper? Blogs, right.   If you go study guys like Ryan Holiday who's obsessed with the ideas of content creation... He's very good at placing ideas in places. Right, if you go look at what he's doing, he's just using different media sources against itself, right. Anyway, really, really fascinating okay.   So what I did is I said: I want to be on YouTube. I want to be on blogs. I want to be on Instagram. I want to be on Facebook groups. I want to be on…  And I started thinking through all these different platforms that I wanted to be seen on, even though that's not the format I was gonna publish on, okay.   I was like, well that causes a really interesting scenario because you need to match the content to the platform, right. Each platform has a context. You don't go on podcasts and listen to these podcasts typically while just standing in a room. You know, usually you're doing something else.   So on podcasters, I know I'm usually talking to like active individuals who are running around. They're getting something else done, typically.   If I want to get on Facebook... what's the intent of Facebook? People go on Facebook to get distracted usually, right. So I’ve gotta make sure that it's somewhat entertaining when my same content piece hits that platform.   People get on YouTube to either get distracted, entertained, or it's like a how to video … generally, it’s more instructional than Facebook's intent - I'm talking stereotypes here.   Why do people read blogs? There's not tons of story usually in blogs. I know it depends. Like in the space that I'm in, there's usually not tons of stories. It's usually a lot of how to stuff, right.   So that became the challenge; how do I just do a podcast and then repurpose the content for the different platform's context?   I believe that questions invite revelation. So that's been the question on my mind... How do I solve that problem? And cool enough, I solved it.   That's what happens when you ask the right questions. Questions aren't threatening. You'll answer the question, no matter what you're asking. If  you ask, “Oh, why am I broke?” You'll get the answer. Instead ask, “How can I make more money?’ and you'll start finding that answer. Isn't that funny. Total side note and rabbit hole.   So…   Here's my content machine:   The first thing I do is I have a video podcast now, right. I primarily do this on a video camera. This is the same camera type that we use for Funnel Hacker TV that Russell uses. And I like it. It's big though…. meaning the camera file is big. The camera itself is small. It's a 4K camera.   I film, and by the time this episode's over, it's gonna probably be like 10 gigs, no joke.   Then I go rip the audio from it and send it to my audio guy -he's the man. He adds whatever intro and outro I said I want to the episode (he already has those). He then adds on the settings that I like. He puts all those settings in there. And then he goes through and matches the volume loudness.   Have you guys ever wondered why my intro and my outro all sound the same volume as the actual episode?  It's because of some cool things he does in the background with post editing.   Up until this point, I’d  been adding the settings myself - but I had to remove myself from this process.   So he goes through and he does a whole bunch of cool sound editing, and he re-uploads it to our Google Drive folder that we use as a team.   Then the Trello card, yes we're using Trello to track this, gets assigned to the next person, right. And that person goes out and does crazy, amazing things on YouTube with it.   She takes the video that's been recorded - she's amazing - and she figures out really cool ways that I should be competing with different keywords on SEO to rank me in YouTube. Then she creates these cool, 15 second clips of neat things that I said and takes them out. And that's what gets passed into our assets folder again for future use for Instagram, right.   Next, she creates a thumbnail video... She does a whole bunch of other stuff. She's absolutely amazing.   The card then gets passed off to my incredible blog writer. She grabs the actual transcription from Rev when it comes in and writes a blog post.   So it's no longer just a transcription. She actually takes this, (which you guys reading right now) and turns it into a blog.   So now, you guys know what I'm doing with this after I stop recording... It's going through his machine that we've created with these amazing, brilliant, specialized people.   They're not cheap. They're incredible, okay. I wanted good people. And I found out a lot of them have their own agencies behind them too, which is another reason why they're so good.   It's taken me a long time to get to this stage - so don't feel like you have to do this when you start out. You don’t need to. This is something you will graduate to eventually.   And it'll keep blowing up from here I'm sure and we'll keep adding processes and cool things to it, but this is the core of what it is.   So anyway, after the writer uploads the blog post back to our individual episode asset in Google Drive, then the next person goes in and takes it.   She goes in and puts the blog post into WordPress, and makes it awesome....   We're gonna do a massive overhaul of the blog that's actually associated with this. It’s gonna be a massive overhaul of the look, the feel, the layout, everything! I want it to be cleaner, neater... everything...   Anyway, she goes in and she makes the blog look visually amazing inside of WordPress. This is the sixth episode that we've launched doing this process. Really cool.   Then the next person goes in and  launches everything on Libsyn. He does all the cool checks so that it can blast out to tons of platforms at one time.   Then the next person comes in... He goes in and puts it up on Instagram, on Facebook groups. I think he does a Twitter blast . He does a Chatbot blast. It's nuts guys… that whole team, that whole process.   What's cool about it is the deadline for the episode at the exact same for every platform. So everyone publishes at the exact same time. So at the exact same time (give or take maybe a few seconds), all this content is hitting the internet at the same time. Boom, from different platforms.   The same content, repurposed to suit the intent and context of each individual platform.   So because of this, there's over a week lag time in the preparation. So after I record, there's usually about a week and a half, or two weeks, while everyone's doing their role.   Anyways, it's freakin' awesome. It's super cool. That's my content machine.   I call it a machine, because I wanted to find a way to hit those all platforms in a systematized way.   I had to find people and pay them what they want to get paid, and what they're worth. They're worth a lot of money, okay.   If you go out and you start putting those people together. It's pretty interesting what happens... But for the love; if you're just starting out, do not try to build that from the get-go.   Like, good, great… eventually!  But be gentle with yourself until you can put 26 grand out on a team just for content's sake. It certainly, certainly pays me back more than that - but you can build up gradually, like I did.   So that's the content machine that I've got going on. I just wanted to give you guys an update.   Episode 60 and 61 of this podcast go through in depth on how I put my actual content together for the podcast. It dives more deeply through some of my tech setup, and the systems that I use as well. They're great ones to listen to if you are trying to build your own content machine, whether it's blog, or podcast, or video, whatever.   But with this episode, I wanted show the updated of what I've been doing here.   So anyways, you guys are awesome. You're rock stars, appreciate it. Keep at it.   I’d love if you could please, please, I know I keep asking... but what I'm putting out here, a lot of people charge a lot of money for. And I do it for free a lot of times. I really, really, really would love if you wouldn't mind, please go rate this podcast, review it on iTunes. It proves to iTunes that I'm not a schmuck and that this is all really good stuff.   It's been fun for me document my journey along the way. I am still telling you guys what I'm doing along the way so you can avoid pitfalls.   So, if that is worth anything to you and you've gotten any value from this, please go to iTunes.   Someone reached out once and they said, “I don't know how to leave a review on iTunes.”  Just go to iTunes, open it up, type in “Sales Funnel Radio”. I will show up. When you click on the show, right at the top there, it says ratings and reviews. Click there and it'll say write a review. Click write a review. I’d appreciate that. Thank you so much. It does mean a lot to me.   I want to keep showing funnel builders and entrepreneurs who are starting out and crushing it, the pitfalls to avoid, and some cool tactics along the way too.   All right guys, thanks so much, and I'll talk to you later, bye. Boom, thanks for listening.   Hey, please remember to rate and and subscribe. Hey, you want me to speak at your next event or Mastermind? Let me know what I can share that would be most valuable by going to stevejlarsen.com and book my time now.

If you want to see the impact that ‘plata o plomo’ had on one of our funnel hackers, listen to this episode. On this episode Russell talks about setting lead or gold, or plata o plomo deadlines in order to be able to achieve your ultimate goals. Here are some of the awesome things you can look forward to hearing on today’s episode: Get an update on one of Russell’s friends that was previously discussed on the podcast. Find out how Russell’s friend was able to give himself a plata o plomo situation in order to find some success. And hear why Russell still sets lead or gold deadlines for himself, and why they could work for you in your business as well. So listen here to find out what plata o plomo means, and why it’s so effective in helping people achieve their goals. ---Transcript--- What’s up everybody? This is Russell Brunson, I want to welcome you to the Marketing Secrets podcast. Hey everyone, it’s Friday, it’s the last day of school. I just watched my 5th grader graduate from 5th grade, which is exciting. Tonight we are driving to Utah for a couple of reasons, number one, I’m going to go see my Mom and Dad, which is always amazing. Number two, my kids get to go see my brother and his kids, which is really exciting, they’re pumped for that. And number three is we’re going to Tim Ballard’s and we’re going to be filming a part for the OUR documentary, kind of a call to action at the end where people can donate to raise money for Operation Underground Railroad. Then number four, there’s a big thing, entrepreneur of the year award thing, that I’m in the finals for, and I’m going down for that. Apparently it’s a black tie event, and I don’t have black tie stuff, so yesterday I raced to Men’s Warehouse and bought a nice suit and nice tie, and now they’re getting them all custom fitted, and I’m hoping and praying they get them done before I drive past the building on the way out of town because otherwise I will be dressed up in flip flops and shorts at a black tie event. Anyway, wish me luck. Hopefully I’ll have a shot at winning the entrepreneur of the year, which would be kind of fun. And that’s kind of what’s happening. This week we had our Two Comma Club X event, it was here in Boise. It was really cool, we had about 250-300 people who were here. And I didn’t go to the event because I’m trying to, those system events it’s run by James P. Friel, Steven Larsen, Julie Stoian, John Parkes, and then Brent Coppieters kind of running it. So I don’t need to be at those ones, which has been nice. They’ve been doing them all so I can stay home and continue working on Mother Funnel, which is still not live. Anyway, I digress. Afterwards, they wanted to come and do a tour of the office so they’re all bussing over to come do a tour of the office. And I was like, I want to speak. And they’re like, “No you need to go home. It’s going to be too much. They’re all going to want pictures with you.” And I’m like, “I know but I really want to talk to these guys.” So we jammed 200 people into our conference room that holds like 60 people, they were sitting on the floor, and standing room only. I came in and had a chance to do a presentation for them, which was really, really fun. I love that stuff. The energy in the room was palpable, you could feel it, you could taste it, it was so cool and I shared with them some stuff. But the one thing I wanted to talk to you guys about, those who were in the Two Comma Club X program, you remember that I gave a presentation at Funnel Hacking Live called “Plata O Plomo” Which stands for Lead or Gold, or Silver or the Bullet, depending how direct a translation you want to get. And the whole thing was basically like, we want you guys to get in the Two Comma Club, but if you want to come in you have to set your lead or gold thing. And the story behind lead or gold, I heard this originally from Gary Halpert, he talked about the Mexican Mafia or whatever, if they want to get a law passed, or a law changed, they go the politicians like, “You need to change the law.” And they’re like, “No, that’s insane.” So he said that night these same mobsters, they’d break into the homes of the politicians and come up to them and have a gun in one hand and have a bag of gold in the other hand, or silver, and say, “You need to make the law change, and you’ve got two options. Number one is lead, I’m going to kill you if you don’t. Number two is gold or silver, and you get a payment if you do.” And that was kind of the metaphor, when that’s your two options, either lead or gold, you pretty much figure out a way to make it happen right, when those are your only options. So the whole thing of this is like, if you want to be in Two Comma Club you can’t stop, you gotta stop thinking about it and dreaming about it, you need to make it a thing. Make it a lead or gold, plata o plomo thing. And so this is why we have this coaching program, we call it Two Comma Club X and it’s to get a Two Comma Club award, and then Two Comma Club X which is the 8 figure award, and it’s going to be plata o plomo. We’re going to push you guys along and it needs to be life or death. If you can trick your mind into being that, you’ll actually have success. And from that we had 3000 or so people in the room, 600 or so signed up for the program and that’s the people that are in this program that we’ve been serving. And it’s just been really, really fun. We’re sending them all these cool plata o plomo things. They all got t-shirts that say plata o plomo now, and it’s like the chant, the mission statement for them. Lead or gold, we gotta make this happen. We’re moving forward, we’re doing it. And it’s not a cheap program, it’s either $18,000 a year or $1,800 a month. So it’s expensive. And I told them, “The reason why it’s expensive is I want this pushing you and getting you to take steps.” Because if it’s like, oh it’s a $97 a month continuity program, you’re not going to take this serious. It’s like, “Oh my gosh, I gotta make this work.” Anyway, so I did this presentation with them, and I talked about a bunch of things, but that was a big one. It’s like, “Look you guys, Funnel Hacking Live was two months ago. Where are you at now? Have you been setting your own deadlines? Set a deadline, make it a plata o plomo deadline. I have to get this piece of the puzzle done. Don’t go to bed until it’s done. Then pick the next date. Set these dates to pull you through.” Anyway, it was really cool. And then the coolest part, is this morning. One of my friends, and if you’ve been listening to this podcast forever you heard, I did a podcast with one of my friends from elementary and junior high school who was struggling. And I reached out to him on Facebook and anyway, I tell this story in a different podcast, I’m not going to go deep into it, but I basically told him, “If you go and listen to a bunch of my podcasts, I’ll tell you what it is I think you need to do to help you.” And he agreed to do that, he went and listened to, I don’t know, 20 or 30 podcasts, so I recorded an hour long podcast for him specifically. So if you go back in the archives, you can find it. It’s an hour long, and I talk about 3 types of people in the business. Go and find it. There’s my trick to get you to go binge listen to every episode from the last year. But it was about a year ago, so hopefully you can go and find it. Anyway, long story short. Funnel Hacking Live, I was still communicating with this friend and he wasn’t able to come because it was expensive and he wasn’t making enough money yet. I said look, “I’ll give you a free ticket if you can figure out a way to get out there.” What’s fun is this morning, I don’t want to ruin the story, but he joined the Two Comma Club x program and he came this morning to my house so we could hang out for like an hour and we could talk. And he was telling me the story from his point of view. He was like, “Look, I didn’t have money to come to the event, so I put it on credit cards. And I was like, hopefully I can figure out a way to make at least $3 grand back in credit cards. I came out there and then you guys made the presentation for the Two Comma Club x, the plata o plomo. I was sick to my stomach. It was so much fun to watch the presentation and see the master doing his thing. But then that night I went back to my hotel room and  I was sick to my stomach because I knew I needed to be in it, but I didn’t have the money. “You don’t understand, my rent is $700 a month, the last two years prior I was making $25 thousand a year. We were in poverty. And you made this presentation and it was $1,800 a month and I sat in my room crying because I knew that I needed to be part of it, but I knew I couldn’t. I called my wife and we talked about it and we just said, we’re not in a point of our life when we can and maybe in the future we’ll figure out a way to do it.” And he said he went to bed that night and struggled and couldn’t sleep very well and the next morning he woke up and went down to the event early and was standing around and he went and was talking to Kevin Annison, who is one of our video dudes. The guy who does all the Funnel Hacker TV stuff, and he said after talking to Kevin, he said, “I need to join.” And he said, “I walked over to the thing, I gave them my credit card and signed up for this program that’s $1800 a month that I couldn’t afford but I knew I needed to do. As soon as I felt it, I had chills, I knew it was the right decision.” And I didn’t know this at the time, had I known I would have been like, “No, dude.” I probably would have talked him out of it. But he said he was so scared he didn’t even tell his wife right away. He went home for a week before he told his wife and then he finally told her. And she was like, “We don’t have $1800 a month. We can’t do this.” And he’s like, “I know. Now I have a plata o plomo. I have to figure this out. I gotta do it.” And he started just telling me what he did afterwards. He went and created an offer. He’s like, “I saw how Russell created an offer, so I created an offer for my video work and I went and presented it to somebody and they were excited but they couldn’t afford it, so they said no and I was kind of bummed out. Then I met someone else, we were working on a project, and then they wanted to do more stuff with me, so they asked me for a quote, and I told them $25,000. I made them an offer with a stack like you did, and they said yes. That one deal I more than paid for the coaching program.” And then since then he’s closed another deal of $11,000 I believe he said, and he’s got other ones coming in the pipeline. And for him it was that plata o plomo. Where it was like, for a year prior we’ve been talking about this, he listened to the podcast, he’d been kind of moving things forward, but it wasn’t until he had that lead or gold thing, where it’s like, look you’ve got two options. Either make this work or you’re done. And when he had to he was able to figure out a way. So I just wanted to share that with you because man, when he was telling me that story this morning, as someone who’s a friend, who I’ve known since I was 5 years old, it was cool. And I would be kidding you if I didn’t tell you I was scared to death when I found out he had signed up. I’m like, dude, I know you don’t have the money for this. You shouldn’t be buying this. But for him, it was like, “I needed that lead or gold to push me, to make sure that I did it. Now I’ve got this network of humans and entrepreneurs I connect with at a different level than normal people. And all these amazing things are coming from it.” Anyway, so plata o plomo, I just wanted to share with you guys because I know a lot of you guys have been playing this game for a long time, you’ve been listening, you’ve been sitting on the sidelines, paying attention and enjoying it, but I think for a lot of you guys you’re not going to have the success you want until you make that plata o plomo decision. And it doesn’t have to mean giving me $1800 a month. That’s cool, if you want to do that. I’m totally up for it. But it means like, setting your deadlines. This has to happen and forcing your mind to believe it. I’m in a weird state now where CLickfunnels is growing insanely fast, and you know all this amazing stuff is happening and I don’t need more money. We don’t need to launch the next funnel or whatever, but I still trick my mind, this is the launch date. It has to happen. Plata o plomo. I get my whole team convinced and we set these dates and we don’t miss them. That’s why you probably hear me on the podcast sometimes, “Well, it’s 3 in the morning, but we had to be here because tomorrow the funnel is going live.” And you’re probably thinking, why in the world is Russell doing that? He’s made enough money, he doesn’t need to launch this next funnel. Why doesn’t he push it out a week or two and get it done the right way? And the reason is because I know what causes success, it’s that mindset of plata o plomo. It’s the mindset of this has to happen. I would argue that the reason why I’ve been successful is because of that. I’ve tricked my mind into that, I’ve continued to. The reason why I continue to keep pushing the envelope, the reason why we’re continuing to grow. I’ve been in this game for 15 years now, I have seen friends and businesses come and go, businesses who I thought were so big they would never topple. They’re gone now, you guys wouldn’t even recognize the names if I mentioned them. And what’s the difference? I think the other ones’ people become complacent. If we’re like I don’t want to become complacent. I want to grow and to serve. I can’t have the impact on the world I want to have if I stop or if I shrink. I gotta keep on growing. So it’s like setting these deadlines, keeping things going forward. The plata o plomo for me, doesn’t just mean money. It means the impact I want to have. So I just encourage you guys to start looking at that mindset and shifting it and realizing that if someone broke into your house tonight and said, “Look, this funnel has got to go live by Friday or else you’re dead. Or if it does go live, you get this gold.” Which one are you going to do? What would you do? And how would you trick your mind to be able to figure out the right way to do it? If you do that you’re going to figure out the right answer. So there you go, I hope that helps you guys. I’m going to go in and get some stuff done because we got a webinar next week and my plata o plomo moment, I literally have two hours and fifteen minutes before it has to be done, because at that point I’m jumping in the car and driving to Utah, so plata o plomo. That’s what’s happening right now in my world. Pick your date, make a plata o plomo moment, and run after it. With that said, appreciate you guys, have an amazing day and we’ll talk to you guys soon.

One of my biggest take-aways from this month’s inner circle meetings was this… On today’s episode Russell talks about hearing Alex Charfen say something in passing at the latest Inner Circle meeting and why it was so important to make him stop and point out what he said to everybody in the meeting. Check out a few of the other things you will here in this episode: Find out what Alex said that Russell had never noticed before, but that he’s been doing all along. Hear why it’s so important to defend and advocate for your dream clients. And Find out how Russell has used social media platforms to go from 10,000 clicks an email to 250,000 customer interactions per day. So listen here to find out what Alex said that was so important, and how you can use it to connect with your audience on social media and in turn increase your customer interactions each day. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to the Marketing Secrets podcast. Today we’re going to talk about one of the most powerful strategies I have ever heard to grow your following, build your herd, and actually change the lives of the people you are serving. Hey everyone, I am actually in my inner circle room right now, walking around in circles and I’m reminiscing on the last couple of weeks. I had all my 100 entrepreneurs in the inner circle come out and spend time with me and what’s cool about it is, everyone has a chance to come up on our little stage here and talk about their business and things that are working and they have a chance to ask questions. And it’s my favorite way to learn. I think it’s better than any product, any book, any course, any anything, and it’s how I learn the best. So I sit here in this room with these amazing entrepreneurs and learn and get ideas from them. In our last set of meetings I got something that was so good and I wanted to share it with you. A lot of you guys know Alex Charfen, he spoke at Funnel Hacking Live twice, he’s one of the coaches in our Two Comma Club X coaching program. I had a chance to start working with Alex last summer. He was moving into this new business where he was trying to become who he is right now and I invited him to a mastermind group we were doing in Las Vegas at Pirates Cove. If you watch on Funnel Hacker TV online, you probably saw the three or four episodes at Pirates Cove last year, which were really fun. Anyway he was kind of struggling, so I gave him some ideas and pointed him in the right direction. I told him to launch a podcast, do a webinar, and I’ve watched as his business has blown up over the last little bit, which has been really fun. And then also, it’s been fun watching him serve so many people. I think my super power is getting people from wherever they’re at, getting them to a million dollars in a record amount of time. I don’t think there’s anybody on planet earth who has created more first generation self made millionaires than us here at Clickfunnels. I would be shocked if anyone else has done that, and if so, we will pass them very, very soon because we are pumping out millionaires every single day, which is really fun. Alex’s super power is helping them build teams and scale, which is cool. So he’s been helping a lot of people in our inner circle and just within our community and now inside the Two Comma Club X coaching program he’s teaching that division of it, which is how to build a team and scale and grow and all that kind of stuff. Anyway, it’s exciting. Well, we’re sitting here and we’re talking and sharing some stuff, he said something that was, I stopped, I had everyone stop. I’m like, “Did you guys just hear what he said?” Because he kind of said it in passing and then left. He said that what you need to do as a publisher, someone who’s out there talking and building content and stuff like that, is you have to defend and advocate for your avatar, your prospect, your customer, your people. Defend and advocate. And when he said that he kind of went through and then kept talking. I was like, “Whoa, whoa, whoa, slow down.” I was like freaking out. And what’s cool is I watched, I understand now like some of the stuff he does and it just opened my mind to this huge thing. So he serves entrepreneurs right. He’s got a podcast that’s really good called the Momentum podcast, he’s got this book called The Entrepreneur Personality Type and he’s talking to entrepreneurs all the time. And if you watch him, he does such a good job with this. It’s cool because I knew he was doing it, but I didn’t know that he was conscious of him doing it, and now that I know he’s conscious of doing it, it’s even cooler. Because now there’s a pattern and when you understand the pattern you can actually do something about it. So what he does is he defends entrepreneurs like, “You’re not wrong. You’re okay, you’re not different. Or just because you’re different that doesn’t mean you’re broken. It’s a super power.” He’s defending his people which are entrepreneurs. And then he advocates for them. Why entrepreneurship is great and why you’re special. Boom, boom, boom, on and on and on. So he defends and he advocates for his dream customer and what happens when you’re defending and you’re advocating for those people, those people come to you because you are the protector and the promoter of them. Isn’t that amazing? So for all of you guys, and I’ve been talking about this in the last, recently, if you stop thinking about business as “what product am I selling?”And start thinking more about “What’s the customer that I am serving?” Then you get super hyper focused. “This is the customer I’m going to serve to the best of my ability.” And then the question is “How do I defend and advocate for this person.” So they feel protection within what you’re doing. And after you know that then it’s like, “okay now I have a direction for all of my outbound content, for all my Facebook Lives, my videos, my podcast, my everything.” You are defending and advocating for your avatar, for your dream customer, and when you’re defending and advocating, those people will be attracted to you, they will come to you and then you can serve them and you can change their life. I was like, “Oh my gosh, this is amazing.” Think about it as a parent. I have these kids and I love my kids, they are amazing. And one of my roles as their father is to defend them, to protect them. Defend them and advocate, talk about how amazing they are. And that’s what you do as a parent, as a spouse, in whatever it is. If you’re doing that for your customer, first off your customers will come to you and second off, they will share the message and bring others to you as well. And I think that that’s one of the biggest reasons why Alex has blown up. When he came to the Pirates Cove Mastermind, I was like “Hey dude, you should do a podcast.” He’s like, “Oh, everyone told me I shouldn’t do a podcast.” I’m like, “Well, everyone is dumb and they’re wrong. Do a podcast.” So he’s like, “I’m going to do it.” And what he did then is he used that podcast, that platform to defend and advocate for his dream customers who are entrepreneurs and because of that, they came. And they’ve come in great numbers. He was showing his podcast download stats in the last 8 months since he launched and it’s huge. I’ve done this, but not knowingly. Now that I’m aware of it, you can better, believe me, you can see now that I’m aware of the pattern that I will now amplify it like crazy. I will be focusing more on defending and advocating my dream customers now that I’m aware of the pattern. I don’t’ know if you guys are like me, but I try to identify patterns because as soon as you see the patterns then you can amplify and magnify the thing that the pattern is doing. So it’s like, the faster the better. So for me, I’m going to start doing that. So for you, now that you’re aware of the pattern, now you’ve got what you need to go and start doing it. So figure out, become intimate with who is your dream customer, then figure out how to defend and advocate for them and then publish like crazy. I want to share one other thing that was so cool. So we have our partner meeting this week, so Todd and Ryan flew out here and we had a fun chance to meet and talk about a whole bunch of cool things. And John who runs all of our traffic, he pulled up some stats to share with us and it’s like basically showing in the last six months how much traffic has grown. And he was showing the stat, and I still remember so, let me rewind back. Back when we were focused on, we were email marketers completely and that’s kind of how we did everything before social media and things blew up. I remember I would send an email to my list, if we got 5000 clicks, that was a good email. If we got 10000 clicks I was like, that’s insane. So 10000 clicks from email, that was amazing. So if I could send 10000 clicks to an offer, to a page, that was insanely good. Now, I wanted to give you that so you have contrast of what I’m about to share with you. So John showed us this graph about traffic stats and views and listeners. So he showed on Instagram, on Facebook, on Twitter, on our podcast, on everything, how much stuff is happening and how fast it’s grown and then he had this little chart and on the chart he showed the percentage of our daily interactions with our dream customers. He showed this whole thing and then he had this number underneath and the number was like 274,000 something. I was like, “Oh is that how many interactions we had with our customers in the last month?” and he said, “No.” and I’m like, “Oh, what was the timeline?” he said, “That’s how much we’re averaging per day.” I was like, “What?” He’s like, “Yeah, per day.” I’m like, “There’s no way. That doesn’t make any sense.” So he showed me the numbers. He’s like, “here’s the podcast, the podcast gets…” I don’t remember the number, “15,000 listens a day.” So boom, there’s 15,000 there. Then here’s Facebook. On our Facebook ads we’re getting, you have views right. So a view is at least ten seconds. People watch ten seconds, there’s 30,000 of data happening there. Then you’ve got Instagram. Instagram I get 6 or 7,000 views per story. I do like 15 or 20 stories per day. Then you do Twitter and our blog posts and all these things, it ends up being 200…..more than a quarter of a million people a day interacting with the content that we’re putting out. Is that insane? I’m looking at people, friends I’ve had that have been doing this for a decade who are just solely relying on emails and they’re sending emails and trying to get 500 or a thousand or ten thousand clicks on an email going out. And I’m like, they’re missing it. Email’s still powerful, but imagine right now, Clickfunnels as a company, 250,000+ people a day are interacting with pieces of content that we’re putting out there. That is power. That is where we gotta go. Now if you’re doing that and you’re putting out all this stuff and your job is defending and advocating and a quarter of a million people a day are seeing it, imagine how you grow your brand, your company, your cult-ture, and everything grows. So anyway, I hope that helps you guys. The biggest thing I want you to take away is to defend and advocate, the next thing I want you to take away is that you guys need to be publishing because now is the cheapest and the easiest it’s been in the history of the world to get your message out to people. And I think it will get harder. I don’t think it’s going to get easier. I think there will be more platforms, I think attention will get segmented. But man, if you can control that much attention every single day, now is the time to dive in and do it. Build up your podcast listenership, build up your following on Facebook. Build up your Twitter, build up your Instagram. Do those things because my old business of trying to get 10,000 clicks an email three or four times a week, versus now 250,000 people a day interacting with me, whether I do anything, or you know without me doing too much. It’s crazy, it’s insane. I think as you go out there and you defend and you advocate for your dream clients, those numbers will amplify, and they will share it. You know Alex hasn’t done paid ads to grow his podcast, but he’s defended and advocated his people and his people share it, because his people know other people just like them. And that’s the magic, that’s the power. So become a defender and an advocator of your dream customer, of your avatar. Give them a place where they feel protection and a place where you can share your message and as you do that, they will come to you. The whole, “If you build it, they will come” in this situation is actually true. I hope that helps you guys. Appreciate you all. Go defend and advocate for your people, they need you. As you do that you will change their lives, which will change your life. That’s the goal of everything we do here. If you’ve enjoyed this podcast, please go to iTunes, leave a comment, please share, like it, let people know because I think this is important. If you have someone in your world who is defending and advocating for you, send them this podcast, let them listen to this episode so they understand what they are doing for you. And if you are trying to defend and advocate for somebody, send them this today and say, “This is my role, this is what I’m going to do for you. I’m going to protect you, I’m going to promote you and we’re going to change your life.” So there you go guys, appreciate you all and I hope you have an amazing day and we’ll talk soon. Bye everybody.

  For 6 months I've developed a friendship with Noah, and had deep "funnel-doctrine" conversations with him, only find out (3 weeks ago) that he's 12 years old! Very impressive individual...      Hey, what's going on everyone? This is Steve Larsen and you're listening to a very special episode of Sales Funnel Radio... I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9:00 to 5:00 to take the plunge and build my million dollar business. The real question is how will I do it without VC funding or debt completely from scratch? This podcast is here to give you the answer. Join me and follow along as I learn, apply, and share marketing strategies to grow my online business using only today's best internet sales funnels. My name is Steve Larsen and welcome to Sales Funnel Radio... Hey what's up, guys? I am very, very excited for today. This is ... You guys got a treat ready for you today. This is going to be a lot of fun. There's been a lot of times when I've been holding my little ones or I'm the oldest of six kids, actually, and it's pretty fascinating to see the wisdom that comes from anywhere around us... Wisdom has no age limits. Wisdom has no bounds. And I do a lot of live funnel builds and I don't know if you guys have had the chance to join me on that and actually build a sales funnel live with me. Well, there was this one occasion ... and this will help set the stage for this very special individual who's coming on with me in just a moment. But I was building this sales funnel one time and then there was one guy on there who was just really interactive with me. And was pretty much over typing, finishing my sentences.   I remember one instance went and looked up the URL of the funnel that I was building live in front of everybody ... went to that and logged in and actually opted in to that funnel as I was building it live in front of everybody. It was hilarious. It made me laugh really, really hard. I had no idea that it was a 12 year old. And until literally we met at Funnel Hacking Live. And it astounded me. When I was 12 years old, I think I was eating gummy bears and playing Halo. That's it. So it's amazing to me to see the actual wisdom, the incredible ... so advanced compared to what I was doing when I was 12 years old. So anyways, I have incredible respect for this individual. Very, very ... And we've honestly become great friends the past little bit here and it's been really fun to see his journey. But I want to, guys, welcome to the show Noah Lenz. Noah, how are you doing buddy?   Noah Lenz: I'm doing great. Awesome to be here today on Sales Funnel Radio. Steve Larsen: It's good to have you. It's very good to have you. That time when you were dancing circles around me while I was building these funnels live. I was like man, who is this guy? This is awesome. I was like whoa. That's incredible. Noah Lenz: Yeah, I listen to the show all the time. I'm at school and it's like new Sales Funnel Radio episode. I'm going to listen to this at lunch. Okay, good, good, good. I don't need to wait until I get home. And it's so awesome to actually be on the show right now. I always listen to it but to be on the show, it's just amazing. Steve Larsen: You're an inspiration. And I know that every person is going to be ... will kill me if I don't ask the question, how on earth did you get started doing this? This is not a normal thing for a 12 year old to do? It's amazing. Noah Lenz: That is literally the most common question I get asked. Steve Larsen: I'm sure. Noah Lenz: In terms of the whole entrepreneurship game, I'm not really sure what drew me to it entirely. But when I was about eight-ish, I really got into the business of making websites using WordPress and all that. ...And I eventually, my dad's like you need to start making some money off this, start doing it for some other people. My first one was actually for a political candidate in the local area. And I made a website for him and all that. And then, about a year ago I saw video from who is now my good friend and mentor, and I actually build funnels for him, Caleb Maddix. And everybody needs to read the book Dot Com Secrets. And like okay, I'll go do it. And it turns out we already had the book on our bookshelf so that night I literally ... I could not put the thing down... It's like oh my gosh. You can have a one click upsell. You don't even need to type in their credit card. Oh my gosh. And I just got so, so into it. And eventually, I'm like how can I do this? Hmm. And I had ideas going in my mind about what different funnels I could build. But I was never crazy about it for a while. And then, eventually I remembered that a while back I had done a website for this political candidate. And I'm like I really liked doing websites for political candidates. It's things that were kind of easy to deal with. It's the same type thing. I need to get serious about this... So I was thinking how could I do this? I could send out stuff in the mail. I could maybe hire somebody to code comp. And then, I remembered Dot Com Secrets. And I'm like, whoa, I can make a funnel for this. So that's how I basically got started with the funnel game and ever since I've just been obsessed with it. Steve Larsen: That's incredible. That's incredible. So you go through and you read Dot Com Secrets. That is so interesting to me that you did that. As you've been going through and building this stuff and putting all these things together, first of all, you said something that I thought was really, really interesting. You said that your dad eventually said hey, it's time to go try and make money with this. ...That's very wise for a parent to do that. What was your reaction when he said that? Noah Lenz: Well, it wasn't like full intensity but just one day I remember this vividly. My brother and my mom were at some sort of play or something. And I was at my dad's office. And he was like so you make these websites for other people. ...Are you doing it for fun? How about you think maybe you could get something going here. And I'm like oh wow. And I just was like you know, rather than sitting around all day and playing video games, I just got it going. Steve Larsen: That's awesome. That's awesome. And did he ... Was he able to help you on certain things? You seem like you're just full steam ahead on your own and don't really need ... No one's pushing you along to do this. Noah Lenz: Well, he gave me the resources. Steve Larsen: Sure. Noah Lenz: We always joke around about he taught me how to use cPanel wrong or something. But he gave me the resources. He gave me all the resources that I needed. And then, he taught me a little about what to do here, here, and there. But after he gave me the resources, honestly I just watched YouTube videos, read books, listened to podcasts. I just mostly learned it on my own but if it weren't for him introducing me to the resources, I wouldn't be where I am to. Steve Larsen: What's your favorite part of the entire funnel building process itself? What do you like to actually do with it? Noah Lenz: Oh, in terms of my favorite type of funnel. Steve Larsen: Yeah, type of funnel or is it the building or do you like writing the copy, the sales message? Noah Lenz: Honestly, it's the offer creation. The page building's cool. But I like the offer creation figuring out okay, we have this, what else can I give? What else can I give? What else can I give? ...To make it as awesome as possible but really all around I like just doing webinar slides. I love doing webinars. And then, I also it turns out I'm really good at high ticket funnels so I need to do some more of those. But I like the high ticket funnels but then I also like webinars and offer creation. Steve Larsen: That's amazing. So high ticket funnels and webinars. And I saw recently, you've been really active on Instagram. You've been publishing like crazy... You're probably one of my best students ever from the podcast. You're actually doing all of it which is awesome. Now when you're doing webinars, you just barely did one. What is it that you're selling now? What are you doing now? Noah Lenz: Okay, so right now I need to get more focused and one of Russell's ... Actually, the very first one he did at Funnel Hacking Live has helped a lot with that. But on the most recent webinar I did, I think I mentioned Caleb Maddix earlier, but he used to have a program called Summa Success. And he also did it with somebody called Emily Shay. And it went great. I think you actually built the funnel for that originally, the webinar, didn't you, Steve? Steve Larsen: I think so. It might not be the same one but definitely did a while ago. Noah Lenz: Yeah, on like Funnel Hacker TV or something. Steve Larsen: It was a long time ago. I don't remember honestly. Noah Lenz: Yeah, no problem. But you built so many funnels that it's just crazy. So he had all this content for Maddix book clubs, Summa Success, YouTube channel. And he was spending crazy amounts of time on it when it was really just a trip wire kind of like Funnel-U or just like a middle offer. ...And he was spending a ton of time on it. And he also had a publishing company at the time which he was spending just as much time on. And the publishing company was just far exceeding his expectations. And there were a whole bunch of problems going on with Summa. So he had to shut it down. But it was driving me nuts because I was like he has all this good content but we're just not doing anything with it. So I talked him in kind of like what you did with Secrets Mastery class to taking all his content and putting it together in chronological order and getting that all like first, in order to do this, you need to do this and this. So I got it all together in one huge membership site. Got it all mapped out on a spreadsheet, plugged it in and all that. And there's hundreds of lessons in there. But the goal is to help kids become successful and all that. And so, that's what the webinar is for right now. Steve Larsen: That's incredible. So you built ... Oh my gosh, I'm just blown away right now. You're probably the smartest kid I've ever met in my entire life, Noah. That is so, so incredible. Oh my gosh... So you went through ... You put his content in an order that's more easy to consume and actually apply and do stuff with. And then, you built a webinar to sell it. Noah Lenz: Mm-hmm (affirmative). Steve Larsen: Congratulations man. It takes the rest of us adults a while just to do that alone. That's really, really ... You should be very proud. I hope that you are, man. That's incredible. Noah Lenz: And the goal with that was we actually code named it Project Passive Income. So the goal of this, we just wanted to take all the content that he already had and then basically just put me in charge or actually selling it. So that's what we've been doing. Steve Larsen: Now what kind of roadblocks have you hit along the way as you've been doing this? Noah Lenz: I've hit a lot of them. Not huge things but one of them is at first, to be honest, I was very hesitant to actually want to use ClickFunnels. Steve Larsen: Sure. Noah Lenz: I was like that's $97 a month. Blah, blah, blah. False, belief, false belief. So I'm like ugh. But eventually, it's like you know what, I need to get this out there but I don't want to use ClickFunnels. I don't want to use WordPress. I know, I'm going to use Leadpages which I now call Loki Pages. So I sign up for Leadpages, $25 a month, four times cheaper. So I signed up Leadpages and I get in there and it was not good. I get in there to Loki Pages and I'm starting building out my thing. And I say, perfect. Now it's time to go do the checkout page. Perfect. Great. So I go in there to the checkout page and it says checkout page is not available unless you upgrade to the whatever a month plan. And it was more than ClickFunnels. And I'm like ah! But I don't want ClickFunnels. SamCart, what about SamCart? So I go run over to SamCart. $25, perfect. As much as Leadpages. Go over there. What do you mean my landing page can only have 100 characters? Come on now. Well, 100 character landing pages sell better. Okay, sure thing. I just got so tired of it and I ran over to ClickFunnels and it was the best decision of my life. And I wish I would have just saved myself that time and all that and just originally went with ClickFunnels. So that was the main one. Steve Larsen: That's incredible. Noah, that's amazing. What other kind of things do you run into? You like the offer creation piece. The actual building of it obviously I'm sure. What are you doing to get traffic to your stuff right now? Noah Lenz: Traffic. That's been a major roadblock for me in terms of initial question. But I have been studying traffic like crazy lately. So I am doing a lot of Facebook ads. And what I found out is I'm not very good with the actual conversion type, traffic type. We need a 2.5 frequency with a $17 ad cap or whatever. I don't understand all that. But I'm fairly good with the copy and just the actual ad type. So right now I'm figuring out how we can take Facebook ads to the next level and all of that. But I've just been running my own but I'm looking to hire an ads manager where I deal with the creative piece. They deal with all that. And then, I've also been for Summa Success, I've been working on Dream 100 strategy for other big players in this spot, in this space. And that's what I've been doing a lot of. Getting cool gift packages together. And then, also you can never underestimate the power of events. You can get a ton of traffic into your funnels just from going to events. So that's what I've been doing a lot of too. And I've also ... I used to do a lot more Google Ads. I'm not a huge fan of Google Ads but that's mainly where I've been getting my traffic. Steve Larsen: That's awesome. I'm going ads. Facebook, I'm not honestly ... I don't want to learn how to do that stuff. I can write the copy, the hook part, all that stuff. I love that part. Noah Lenz: Same here. Steve Larsen: But the mechanics of it, it's like oh. I'd rather do Dream 100 stuff, things like that. Noah Lenz: Exactly. Steve Larsen: Now what are you doing for traffic as far as going to events? That was kind of interesting. Noah Lenz: So whenever I went to Funnel Hacking Live, I had this funnel built out. And it was a funnel and it was basically like a home page funnel if you guys have ever heard of that. But it was only for Epic Shell attendees. And so I had something on there and it's like, do you want this exact funnel for yourself? You can get it for only $47 or whatever. And so, it was also just a great list grower. And a lot of it too is just networking and then you can get connections there and then later on, you can go back to those people you know keep providing value, helping them with everything. And then later on, you can say hey, I have this real special offer I think would be great for you. And then, also I went to one of Caleb's entrepreneurial retreats a while back and there's a couple people there that are on a waiting list right now wanting me to build their funnels around. So that's what a lot of it has been. Steve Larsen: That's awesome. Thanks for sharing that. You know I wanted to ... I mean, it's no doubt that you're going to be successful in this. I'm sure you already are which is awesome. As far as looking back to again what got you where you are, what are the books or the courses of the educational things that really helped you get where you are? You know what I mean? If you were to sit down, this is something I'm thinking of right now. Wow, I wish ... My little girl is four years old and I hope so much that in four more years I can get her going on these kinds of things too. You know what I mean? What kinds of things do you think I should indoctrinate her with, I mean, teach her, that would help? You know what I mean? As a parent, what are the things you look back and like thanks dad, that helped me a lot. Noah Lenz: Really, it would really rather than waiting, just actually doing something and just going forward with it. And then, Expert Secrets, obviously. I've read that book I don't know how many times now. Dot Com Secrets. And then, also the Funnel-U Gift Package. That's an amazing, just an awesome package that has a lot of stuff. And then, of course, we also have the Funnel Hacks membership. And just that alone has so much content in there that you can easily be successful with it. Steve Larsen: That's awesome. That's awesome. And where do you go to keep learning the information as well without getting overwhelmed? How do you choose what to learn and what not to learn? Noah Lenz: Okay, so more or less, I listen basically ... I listen to you, Dave Woodward, and Uncle Russell, as I like to call him. Steve Larsen: Uncle Russell, nice. Noah Lenz: Caleb calls him Uncle Russell all the time. And somebody the other day was like no wonder you're so successful, your uncle is Russell Brunson. Anyways, so I basically I study a few other players in the business game but I mainly just study you three. And I just study everything you have out there. Russell, some days I constantly reload my Instagram like every five minutes just to see if he's posted a new story. I have a zap set up so that whenever he posts a new YouTube video I get a text. So I like crazy study his stuff. And Funnel-U obviously, whenever the new edition comes in the mail I rip the package open, read it right away. And then, I'm also just always go back and study his old stuff. I got the little marketing in your car MP3 drive and I'm listening to all 257 episodes like crazy. Just going through trying to take away little nuggets. Rather than getting overwhelmed with a whole bunch of gurus, I just study deeply with a couple of them. Steve Larsen: I think that's really key. I think that's really smart. And I'm noticing more and more, just drinking really deeply from the two or three you love and broadly from the rest. I absolutely love that. What do you think is driving you to do this? You know what I mean? Noah Lenz: I think it's more or less the impact because especially with Summa Success, that's what helped me. And I know that if other kids can get that, it's just amazing. But just also at the end of the day, I just love marketing too. Marketing is my favorite thing on planet earth other than my family and God and all that. But marketing, I love it. Steve Larsen: That's so cool. Noah Lenz: I'm so obsessed with it. So that's a lot of it. Steve Larsen: That's so cool. I will never bash public education or anything like that but more and more and more, it's no longer enough to actually make a real difference in the long run for how to actually make money. So I think it's really amazing that you've dove into it this early. And honestly, with Summa Success and you basically are bringing in your own students. Other kids, students that you're teaching. You're helping them be successful as well. That's awesome. I'm sure that's fast tracking what you're doing as well. Now what advice would you give for somebody who just, I don't know, they just feel kind of stuck. They see what could happen but they're like oh, I don't even know where to start on this. Noah Lenz: Well, what I would do is I wouldn't try and be perfect at first. I would just get your ClickFunnels account. Don't try Leadpages. Don't try SamCart. Get your ClickFunnels account and go sign up and literally make a webinar funnel. Or just read Expert Secrets, Read Dot Com Secrets, and Brenda and Calen, what they did was they would watch a video for like 30 seconds. Stop it. Go do it. And you should do the same thing. Read Expert Secrets. Do a webinar. Okay, let me ... I'll sign up for Funnel Scripts here. Enter my stuff in. Oh perfect, got a webinar. Let's run some traffic to it. Boom. So I think other than just being obsessed with it, of course, I'm a huge Russell fan. I study him like crazy. But don't wait six months to study and then execute. Just execute and then keep studying along the way. Steve Larsen: That's incredible. That's incredible. Well hey, what's coming up for you next? What's the next thing that you want to go do? Noah Lenz: A few months actually ago, my teacher has this thing called self-paced math, my math teacher. And I'm like that's cool, whatever. And I really liked it actually. I liked it better than the normal math. But she was using this Google site and all that and so I was like this needs to be a ClickFunnels membership site. So I went in and I spent like a week building it out in ClickFunnels and then, I came in and I showed it to her. And I showed her that and it's funny because she was like ... There was another teacher there and she was saying wow, that's awesome. And then, she somehow, I don't know. I messed up. Got caught off guard. She asked me about my ClickFunnels stuff and whatnot so I must have said something about that, I don't know. But anyways, so then she's like ... What's funny though is there was this science teacher there also in the room and he's like awesome soft skills. And then, we had a science presentation and he didn't want me to use the perfect webinar. Steve Larsen: Are you serious? Noah Lenz: Well, that's how I convinced her to use this math program. Steve Larsen: You're putting your school presentations into perfect webinar format? Noah Lenz: More or less. Steve Larsen: That's awesome. Do you trial close all the way to get an A? Noah Lenz: Exactly what I was going to say. Does that make sense? Steve Larsen: Does that make sense? It does, yeah. Oh man. Noah Lenz: I'm glad you think that. Do you do that in your webinar? Steve Larsen: Noah, that's incredible. So somehow your teachers are finding out about what you're doing behind the scenes. Noah Lenz: Yeah, exactly. But what I'm excited about is that ... he's like I need to do this. And I'm like you know what? You can do this as long as we can partner on selling this to other schools and then I'll just give you a certain percent of the sales. And she's like okay. Sounds good. So what I'm excited about is this summer, she's going to be refilming all the videos and all that, making it even better. And then we're going to do it kind of like Summa Success where we make it entertaining for the kids and throw in funny memes and stuff. But anyways, so we're going to do that this summer and then, I think we're going to do a webinar to sell it. So that's what I'm excited about too just getting that out there and making math more interesting, at least it was for me. Steve Larsen: That's fascinating. So you're literally partnering with teachers and showing them. That's incredible. You know that, Noah. I mean, that's amazing. I've just got to stop and acknowledge that real quick. Noah Lenz: Thank you. Steve Larsen: That's amazing. I mean, I was doing that in college. I had never thought of doing it ... I was that kid that was trying to not get in trouble in high school for selling just random knick knacks. Noah Lenz: Oh yeah, like the pen. Steve Larsen: Yeah. That's right. I forget you know all my stuff as well. Yeah, yeah. That is so cool to me that you're doing that. Just congrats to you for moving forward on those things. What is it that you ... How should I ask this? What is it that you, I guess, as far as this impact. You're developing this talent. You're developing this skill. You're developing the ability to sell face to face, sell ideas. So right now you're going to go off and partner with the teachers and stuff. What about 10 years from now? You know what I mean? It's that question that I always got tired of all the adults asking me. What do you want to be when you grow up? But I'm going to go ahead and ask you. What do you want to be when you grow up? Noah Lenz: Really, at the end of the day, I just want to be doing this same thing that I'm doing right now. I mean, I'm working on writing my first book right now. So I'm hoping that I can have multiple ... I just want to keep marketing, just helping as many people as possible. Maybe having some kind of funnel building agency or other business owners. But really, more than anything just keep marketing, keep doing what I'm more or less doing now, just trying to help as many people as possible. Steve Larsen: Now I just want to ask one final question here because it seems to be something that you've mastered which is just fantastic. When you have something that is... Okay, let's say that you're like oh man, I don't know what a funnel is? Or I don't know what this is? I don't know what that is? When you encounter something that is new that you need to learn, what is your process for learning something quickly so that you can actually use it? Because you seem to be very good at that? Noah Lenz: Really, I don't know. I've just gotten so used to it. I guess I go to youtube.com and I search into the search box how to do it. It's not that simple but more or less, actually it is... Steve Larsen: Yeah, isn't that interesting. Noah Lenz: But I will look it up and sometimes I might get a book on it. I might subscribe to a podcast and listen to a few episodes on it. And then, if it's something that I'm really interested in, I'll immerse myself in it. But if it's just more or less a simple skill, I'll learn it quickly and then implement on it. What's funny is the other day, I had a webinar and I realized that there was no chat box because we weren't doing it for GoToWebinar or anything. We were just doing it through YouTube Live with an iFrame on the ClickFunnel page. Steve Larsen: Sure. Noah Lenz: So I realized that there was no chat box and it was like 20 minutes before the webinar. And what's funny is in school they probably would have spent two hours saying you know, here's how to configure the chat box and make it look all pretty. Make sure the welcome message says welcome to this webinar. Make the title is blah, blah, blah. But really, I just wanted to get it going because the webinar was so soon. So I more or less just googled chat box or something. Or I think I might have logged into a membership site or something wherever there was a chat box resource. And I real quick just signed up for it and did it. So I think more than anything it's just taking action and then, the one thing you should immerse yourself in, if it's anything, is offer creation and then just file building. All the other things that supplement that. Those I like to spend time on but not as much as that. So when I need to learn those more than anything, I just hop on over to YouTube or Google and look up how to do it... Steve Larsen: That's incredible. Noah, thank you so much for taking the time to do this and teach the rest of us and share your journey. I mean, it's really, really fascinating to see everything that you're doing here. And the speed, I think that's something that's really just blown me away. Very, very fascinating. Where can people learn more about you and connect with you? Noah Lenz: So right before this call, I made a real cool link that you guys can actually go to and get this special marketing guide that I normally sell for anywhere from $7-$97. And it just has some checklists and things like that that you need to make sure you have in place before you launch your funnel. Because I remember when I was learning my very first funnel and then I realized that half the things were wrong, out of order, didn't have everything that you needed on the checklist. And I don't want you guys to have to go through that. So I decided that since you guys are listening to this really awesome podcast, I will give you guys this entirely free. All you need to do is go to noahlenz ... That's noahlenz.com/steve. And you will be able to get this marketing guide 100% free. No trip wire, no nothing. 100% free. Just because I want to give value to everybody here on the podcast. Steve Larsen: That's very nice of you, Noah. So it's noahlenz ... L-E-N-Z as in zebra ... .com/steve. Awesome man. Thank you so much. I appreciate it. Thanks for taking the time. This has meant quite a lot. Noah Lenz: Yeah, thank you for having me on today. Steve Larsen: Hey, thanks for listening. The most common question I get is Steve, will you look at my funnel? Of course. Whether you want me to coach you, give some hand holding and guidance during your funnel build, or simply review the one you have, head over to coachmesteve.com and book your session now.

My own personal biggest take-aways from the first day of Funnel Hacking Live. On today’s episode Russell talks about the events and speakers from the first day of 2018 Funnel Hacking Live. Here are some of the coolest parts of day one: Seeing all the Two Comma Club winners, as well as the all the people who made 8 figures and their awesome awards. Finding out what Operation Underground Railroad is and how much money they were able to raise on their behalf. Being able to watch the documentary film about OUR, to inspire people to help. So listen to this episode to be able to relive what happened the first day of Funnel Hacking Live, or be filled with regret if you missed it. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome to Marketing Secrets podcast. Today I’m going to recap day number 1 of 4 of the Funnel Hacking Live event. What’s up everybody? I hope you guys who were here at Funnel Hacking Live with us, made it home safely and that you had a great time. The journey of the last four days has been amazing. I found a cool spot of quietness here. You’ll probably see people walking back and forth with their suitcases, but hopefully that’s alright with you guys. I just wanted to kind of, over the next four days recap Funnel Hacking Live. A lot of you guys were there, some of you guys weren’t, the crazy ones weren’t. But everybody else was there and those who were crazy enough not to come this time, I know you’ve got your tickets for next time already coming. If not, depending on when you go, funnelhackinglive.com has tickets for next year, but it’s going to be pulled down either today or tomorrow. So if you don’t have your tickets yet, go and get them for next year’s event. But I wanted to kind of just spend a little time over the next four days going through some of the key take-aways, key points, and key ideas that happened at the event. So hopefully those of you guys who missed it will get some insights and you’ll have more reason to come next year. Some of the things, first off, this year….Funnel Hacking Live’s in the past have been three days, but for some reason four or five months ago at like two in the morning, I had this idea that like, to get everything done that I needed to do, it had to happen in four days. So we shifted it to basically a three and a half day event and it’ll probably end up being four days next year, just to get all the cool stuff in that we’re trying to plan. It takes at least three and a half, four days to change somebody’s life. We’re trying to change 3,000+ people’s lives, it’s a lot of work. But to kind of give you an end result of what happened and then we’ll kind of back fill over the next few days. This event was amazing. We raised over a million dollars for Operation Underground Railroad. Those who are watching the video, I’m wearing the shirt that everybody got. I’ll talk about that here in a minute. Number two, we had 91 new people on stage that got two comma club awards, which is amazing. We’re up to 258 people now that have achieved that. We have 15 people who have made 8 figures, over ten million dollars in a funnel, who got their new award which is this huge plaque. It’s twice as big as the two comma club one. Plus they got these rings that are like 2 karats of gold and four karats of diamonds. So we gave those away, which was insanely cool as well. 3,000+ people were here and then we launched our new two comma club x coaching program to get people from 0 to a million, a million to ten and I’m not going to share the exact numbers, but those who were there know that it was crazy. 30 days ago at Grant Cardone’s event, I got onstage and did over 3 million dollars in sales in 90 minutes. And at this event we did, again I’m not going to give you the exact numbers, but it was over 10 million dollars in sales, which is insane. A new world record. And it was more than that, it was crazy. I’m not going to share the numbers, not because I don’t mind sharing numbers, more so because at Grant Cardone’s event there was $3 million cash in the bank account in that time, this was different because there was two options. There was $1800 a month or $18,000 a year. So if I was to say an exact number it would have been stomper math, which is a joke for another day. But it was amazing and I’m excited for the over 650+ people who decided to take a leap of faith and go on this journey for the next 12 months. And in 12 months from now, my guess is that most of those guys will be back onstage. My goal for next year is to have 500 new people to get the two comma club award and from that we’re going to get dozens and dozens who get the 8 figure award. So it’s insane. But I wanted to kind of recap. One of the main reasons we decided to do this extra day, probably 7 or 8 months ago, I’m not going to share all the details of the story, but I got a call from somebody who I’ve respected my entire life, asked me if I’d be willing to help with this project called Operation Underground Railroad. I didn’t know what that was at the time. I remember I jumped on that night and started Googling and searching it, and watching videos and I remember the feeling. In fact, if you guys watch Funnel Hacker TV, that night I made a video and I said, “I feel like the direction of my life will be forever changed because of this.” At the time we were planning Funnel Hacking Live and I’m like, how can we weave Operation Underground Railroad into Funnel Hacking Live? What’s the process? How do we do that? And a few months later, during a time of a lot of prayer, trying to figure out the best way to serve this audience and have our community to help them, I had an idea that we needed to make a documentary. I was like, I don’t know how to make a documentary. But I met a guy named Nick Nanton a couple of years earlier. I didn’t know him super well, I just knew that he had won  6 Emmy’s and done like 50 different documentaries and this voice in my head said, “Call Nick.” I was like, I don’t even know Nick’s number. So I messaged him on Facebook like, “Hey man, I need to talk to you.” This is like 5 minutes after I heard the voice in my head say, “Call Nick.” So I’m like, okay I’m doing what I’m told. I messaged Nick, got him on Voxer, I voxed him and said, “hey man, I don’t know how but I think we need to make a documentary about Operation Underground Railroad, are you in?” and he’s like, “Dude, I’m 100% in.” I said, “The only thing is we have to do this by Funnel Hacking Live. We have to show it at Funnel Hacking Live.” He’s like, “dude, that’s not very much time.” I was like, “I know but it has to happen.” And he’s like, “Alright, we’ll make it work.” So over the last 5 months since that call, he’s flown to Haiti, flown around the world, filming, documenting, all these kind of things. So at Funnel Hacking Live, we had the chance to actually watch the documentary. And it was cool because when we had orchestrated the day, the very first presentation I had was called “Funnel Hackers: we see things differently” which was kind of the whole premise of the event. We had a really cool video that I’m sure we’ll post online here soon, of just kind of that concept. I was sharing different people in our community who have changed people’s lives and their businesses. I talked about Stacy and Paul who have saved over 10,000 marriages, I talked about Pamela who save hundreds of thousands of doctors lives from doctor suicide. I talked about Annie Grace who’ve helped all sorts of people break the chains of alcohol addiction, then I talked about Tim Ballard who has saved over a thousand kids from sex trafficking. So I shared that in the original presentation and I said, “Tonight we’re going to have a chance to watch this documentary together as a community.” Then after I got off stage Kaelin Poulin came on stage, it was so good. She came up and talked about how she’s built her cult-ture. Man, it was good. Her whole presentation was amazing. I’ve heard her talk about this before, I’ve been studying her like crazy. One thing she said, there’s so many good things, but one thing I took away that was like, she was talking about how you’re empowering people to become super heroes and change their life and she talked about funnel swag and how that’s like their super hero cape. If you give them swag wearing your brand, your logo, your message, your mission, then they feel more empowered and they’re literally everyday putting on their super hero costume. I was like, oh my gosh. I’ve been a big believer in swag since the whole funnel hacker movement began and we got tons and tons of shirts. This shirt for example, OUR shirt, this is one that I’m wearing right now, this is now part of my super hero costume. I put this on and I’m out there ready to save kids. And what’s cool, is we actually had a funnel swag store here at the Funnel Hacking Live event this year, which is the first time we’ve ever done that. I think we’re going to start going harder into swag because I want everyone feeling more empowered. I want every morning when our community wakes up and they put on a funnel hacker shirt, or I build funnels, or I build follow up funnels, or all the different swag we have to empower them and it’s literally like your super hero costume. That was one of the thousand amazing things she said during her presentation. I feel bad, most of the speakers had 30 minutes to speak and I wish that her and everyone could have gone longer. But she spoke and then right after her we had Natalie Hodson come up. And Natalie, she cracked me up, her first four slides are like, “I’m Natalie Hodson, this is me I was broke.” She flipped to the next slide, “This is me, I peed my pants on live camera and then I made the two comma club award. The end.” It was like boom, boom, boom. I was like, “What?” and everyone was like, “What?” and then she came back and told her whole story about vulnerability and how one of her most vulnerable times was, she’s in the fitness industry and she was recording a video and she actually  peed her pants on camera and how embarrassing it was. And she could have and probably should have hid that, but instead she said, “No, this is my most vulnerable thing, so I’m going to share this because no one else is willing to talk about it.” So she shared this thing and wrote an e-book teaching women how to strengthen themselves, so they won’t have that same problem that she had. She sold 60,000 copies of her e-book in four months and became a Two Comma club winner with a $37 e-book. And it was just so cool when she talked about the power of vulnerability and how to do it, like real vulnerability. I’m going to try to block this wind, it’s coming in hard. Anyway, real vulnerability, not the type that some people try to put out there online. And it was also amazing. So we led with two of the most amazing women speakers in our community, which were amazing. At Funnel Hacking Live this, almost half the speakers were women. My goal next year is to have more than half of the speakers be women, because our women are doing such amazing things. I’m going to let this lawnmower pass. This is what happens when you’re recording a live podcast, right, without a mic. Anyway, they both spoke and I think it was amazing and I think it gave people faith and hope and understanding of how to build a community and then how to open up yourself as the leader, which is the hardest thing, how to be vulnerable. So many times we as leaders try to be so postured and perfect and put on a good face for people and the reality is that actually pushes people away more than it draws them to you. Actually breaking down your barriers and being vulnerable, truly vulnerable and not, what did she call it. “Oh, ever since I lost all this weight these pants are so baggy.” That’s fake vulnerability. True vulnerability is like, the thing she mentioned is, “I was at the grocery store today and I saw my ex-husband with his new girlfriend and it broke me down.” That’s something truly vulnerable that you can share that has a bigger impact. Both those messages were so awesome, then afterwards, after they both spoke, then we had, I got onstage with Todd Dickerson, my partner, I basically brought him onstage and I introduced Operation Underground Railroad. We had Tim Ballard come up and we had Nick Nanton both come up to talk about what they were doing and they came up and we showed the trailer of the documentary, which is, you guys now could go see it. I posted it live. Go to OURfilm.org, if you go there you can actually see the trailer. If you do go watch it, please share it as well. I’m trying to get everyone in our community to share it, but OURfilm.org. We watched the trailer and everyone went crazy. I said, “This is a hard film to watch. I haven’t actually seen it yet. Tim hasn’t seen it yet. Nick’s the only one who’s seen it, but if you want to watch it tonight, we’re going to take a break and go and do our speed networking, but when you come back you can have a chance to watch this together as a community. But it is hard, so if you’re not able to come back, I totally understand as well.” So at that point, I basically talked about how for anyone who was at the event, unfortunately this is only available at the event, but for $250 they would get the recordings of the event and it would go towards Operation Underground Railroad. $2500 would save a kid, and $10,000 would save a kid and rehabilitate them. And then they could also sign up for monthly if they wanted to go on a recurring donation and keep helping long term. Basically I told everybody that, and this was Todd’s idea the night before. Todd said, “What if we matched everyone’s donation?” I’m like, “Are you serious?” So we decided anyone who donated, we would match their donation. So that was what we put out there and from that a whole bunch of people went and started donating money, which was so cool. I think the first night we raised like 200 and something thousand dollars and with our match it was 400,000. So throughout the event we kept talking about that and talking about that, it was cool. So then we broke and had this vender speed dating where everyone had the chance to network, meet other venders, and we paid for dinner for everyone, which is a big bill to feed 3,000 people, but everyone came and ate, it was cool. Everyone got a chance to network and hangout and get to know each other, which is cool. When that ended we invited people to come back in and watch the documentary. I would say we probably had, conservatively, 85% of everybody came back, which was really, really cool. We watched the documentary together as a group and man, I cried for an hour straight. I couldn’t even compose myself. Then we came onstage afterwards, Nick and Tim and I and we couldn’t even….I couldn’t compose myself, it was so hard. And then we let people ask questions. A lot of people needed closure after that obviously, and we let people open the mics and ask Tim questions and he responded and it was just so cool. And then we gave people another push, “donate to charity. Again, we’re matching it. Go and help.” I think that night we had raised over 300,000, with our match made over 600,000. At that point, Todd and I were like, “Let’s see if we could do a million. I think we could do a million.” So throughout the event we kept pushing that and pushing that and before lunch the final day we were just below a million dollars. I came up on stage and I’m like, “you guys, we’re just below a million dollars. Anyone else who goes and donates, if you guys all donate $250 I will not only give you the recordings to this year’s event, I’ll give you the recordings for all past year events as well. And they went and did that, everyone stepped up and when we came back from lunch we had just crossed the million dollar mark and it was cool. And what was crazy, this is the best part of the story. At the end of the documentary, which you guys will have a chance to see here soon, in fact go to ourfilm.org and go and register, we’re going to be doing a big, huge live online premier here soon. You can go register and watch it with us together as a community. But when we went there……at the end of the documentary, I’m trying to catch my thoughts here….At the end of the documentary, I don’t want to ruin it for you, but basically two of the children that Tim rescued, he’s been trying to adopt for the last 3 ½ - 4 years, and he’d just gotten the call before he flew to our event, that they were able to go get them. So he actually flew from our event to Haiti to pick up his children. So on the last day, right before Tony Robins got on stage, we were able to Skype in Tim Ballard from his home, it was so cool. We Skyped him in, he was with his two new kids he’d just adopted. Everyone got to see them, meet them and then we had some of the OUR operators who were there, onstage, we had them come up and we got his huge check and we wrote the total, One million dollars, thirteen thousand or whatever it was and we presented it to their team and also to Tim. It was super emotional and amazing. And what’s cool is Tony Robins is their biggest donor right now, he’s raised more money than anyone else, he actually went on a sting operation with them, went undercover and all sorts of crazy stuff. So we did that and Tony came out right afterwards and was talking all about them and the mission and it was so cool. The whole thing was amazing. So I just wanted to give you guys a glimpse of that, for those who missed it. That was day number one and it was an emotional day. I remember going to bed that night and I was like, we had started at noon that day, it was supposed to be half a day, we got done about midnight. I was just like, that was an emotionally draining day, how are we going to do three more days of this? But we did and it was amazing. So that’s the recap of day number one, I just wanted to share that with you guys. So those who weren’t here had a chance to hear and see what happened. I’ll let the rolling bag go by so you can continue to hear me. But that was day number one and it was awesome. So throughout this week I’m going to share, I’m here with my kids at Disney for the rest of the week, so each day I’ll kind of share each day, the big take-aways and aha’s. But that was what happened day number one. So for you guys right now, I recommend the biggest thing to do right now is go to ourfilm.org and go watch the trailer and share it. You can donate on the thank you page afterwards and start sharing with people. When you guys do that, you’ll be on a waiting list, but when the big event goes live, when the documentary goes live, you can actually see it with us as a community, which is going to be super fun. So that’s it for today, go watch at ourfilm.org, check out the documentary, opt in to be on the list to see the live documentary in the next few weeks when we go live, and please share it on Facebook, Instagram, tell your friends and family, everyone you know because this is a mission worth talking about and worth sharing. I told everyone day one, the biggest thing is that slavery is existing here. It’s happening in America, around the world  and nobody even knows about it. So my goal with this documentary is to shine a light on the darkness. If you shine a light in a room full of cockroaches, they all scurry to the corner and they hide and that’s what we’re trying to do, blow this thing up and shine a light on the darkness. So the best way you can help them and this organization is to go to ourfilm.org and share that message right now and get ready for the launch of the documentary which is coming soon. Anyway, that’s day number one you guys, again I’ll recap each day, each of the next things and I hope you guys love it. Again, thanks so much for everyone that was here, I hope you guys enjoyed it. I cannot wait to start working with our 650+ people in the Two Comma Club x coaching program. I got some amazing things in store for you guys. We’re going on a cruise with everybody at the end of it, which is going to be insane and it’s going to be amazing. So again, thanks for everything you guys, appreciate you all. Thanks to everyone who came to Funnel Hacking Live and we’ll see you guys soon. Bye everybody.

Even though we have 150 employees, only 20 of them are in Boise, so this is how we keep momentum happening. On today’s episode Russell updates a little on if his kids are enjoying wrestling and he also reveals one secret to making a remote team work. Here are the awesome things in this episode: Find out which of Russell’s kids actually appears to have enjoyed the first wrestling practice out in the wrestling room, despite so much complaining. And hear what one of the important factors is to having a remote team work successfully. So listen here to find out one of the reasons Russell’s remote team works out so well. ---Transcript--- What’s up everybody? This is Russell Brunson and welcome to the Marketing Secrets podcast. Alright everybody, I hope you guys are doing amazing. A couple of things, first off, did you have a chance to go to marketingsecrets.com recently? If not, it is a gift to you guys. We have been archiving and categorizing and making amazing magic over there and not telling anyone about it yet. So if you go to marketingsecrets.com you can find all back archives of the show, the videos of the show, transcripts of the show, plus a whole bunch of other amazing things are coming in there. Funnel Hacker TV is now all archived on marketingsecrets.com. Behind the scenes show is over there. We got tons and tons of stuff. There’s my beautiful wife. Hello. Hold on. Alright, I’m back I had to talk to my beautiful bride for a second there, for those who are listening, you probably have no idea what’s happening. Anyway, what was I talking about? It must have been awesome, because I totally forgot. Oh marketingsecrets.com. So check out the blog, so much good stuff there. It’s happening, we’re adding and we keep making it better and better. In fact, we got this new insider’s guide in there that are basically a book. An entire Dotcom Secrets, Expert Secrets book, just we’re doing it all in blog post format. First one that’s going live this week, 11,000 words, all focused on network marketers and funnels for them. I hope you guys enjoy it, go check it out. Alright, I just wanted to share something cool. If you listened to the last podcast, I was kind of, I don’t know if I was whining. But after I got done with the kids wrestling practice, I was just like man that was hard. None of them wanted to be there, they wanted to be there, but it was a lot harder than I thought. Kids broke out in fights in the middle of practice. Collette was gone to do a barre class, so Ellie came out with Norah and had a big poop. So I’m changing a poop while I’m trying to coach. It was just crazy. So anyway, Sunday, superbowl Sunday we went out to the gym because, I don’t know, I like watching the commercials, but I don’t really care that much about football. The night before was the wrestling superbowl basically. Penn State and Ohio State wrestled and it was the greatest dual I think I’ve ever seen, ever. So that was my superbowl, Saturday night. Sunday it was just like going to church and then playing with the kids and then coming in for the commercials. That’s kind of how we do it. So anyway, I’m out in the wrestling room, and Aiden, my little 7 year old, who the whole time is like, “I don’t want to wrestle, this is scary.” All that kind of stuff, he’s like, “Dad, watch this.” And he did the moves. He did them the way that I taught him. He did his drop step perfectly and then he came and did a push pull, he did his under hooks. Everything I taught him, he did it perfectly. And he was all excited. I was like, “oh my gosh. It is already happening. He actually liked wrestling, even though he hated the entire experience, the next day when he knew the move, he loved it.” It was exciting and I just wanted to share with you guys because I thought it was awesome. Alright, so I got one quick thing to share with you guys today, as we are about to start a week long crazy hack a thon with Todd, and Ryan and everybody in house. And this is something we learned from the Book of Remote. If you haven’t read the Book of Remote yet, or Rework, actually anything from those guys over at 37 Signals, they’re awesome. I can’t remember, I think it was Remote. When we launched Clickfunnels initially we were thinking about making everyone move to Boise and that kind of stuff. And then we decided not to and do more remote. So we got about 20 or so people in Boise and then everyone else, 130 people are all remote, which is crazy. So we use a lot of what Jason Fried and those guys have trained on, it’s like our Bible for growing our company because they grew Base Camp and did something similar. But once we had talked about being Remote, was once a quarter they bring everyone in together to get that proximity, so they can work together for a week and then they go back out on their own. So that’s what this week is. Everyone’s flying in and we’re all going to be together and we’re working on a bunch of really cool things, for Actionetics MD, which is going live at Funnel Hacking Live. What’s Actionetics MD, Russell? Oh, only the greatest thing ever. If you thought Clickfunnels was cool before, thought Actionetics was cool before, wait until MD comes out, because this is where we’re taking it to the next level. I’m excited for that. So I encourage you guys if you have a remote team, get them together, come together. Tony Robins talks about that, proximity is power. So even if you have a remote team, that’s okay, get them together, fly them together, go to a hotel room, something. Get them together because that proximity is power and it gives you time to brainstorm and be together and amazing stuff happens from it. So if you haven’t read the Book of Remote, go and read it, because you can build amazing companies and cultures, even remotely like we have, which we were really scared of initially, but it’s worked and it’s worked really, really well. But the big key of it is what we’re doing this week. So I’m sure if you’re watching Funnel Hacker behind the scenes show you will see a little behind the scenes of what’s happening. If not, you’re missing out. So be there or be square. Alright guys. Appreciate you all. Have an amazing day and we’ll see you guys soon. Bye everybody.

Why Dave Chose to Interview Phil Singleton: Ezra Firestone reveals his secrets to scaling e-commerce businesses. He has been doing this for over 12 years. He reveals what multiple you need to be at to be profitable. How to pick an industry and dive deep into a profitable niche. Most importantly he tells you step by step what you need to do to scale your business from startup to 6, 7 and even 8 figures. He consults on multi-million-dollar e-comm acquisitions and reveals his secrets in this episode. Tips and Tricks for Your Business: Ezra is a firm believer in focusing on your product’s multiple as opposed to its initial price point (2:47) We’re going to take a brief break from the value bombs of selling multiples to let you in on how Ezra got his business up to 8 figures (5:41) Premium products is someplace that Ezra feels the most comfortable spending his time and resources (16:27) Ezra knows that his business model is not the best one in the world, but it works for him the way that he wants it (21:15) Sales Process, you’ve got to understand sales process if you’d like to improve the use of your ad spending (26:53) Ezra’s last tip he wants to share with us is the importance of video marketing (28:15) Quotable Moments: “I lean now towards mass market. I want to be able to say this product is relative to anyone of this gender in this age range. That’s my ideal, right, and then you niche down from there.” “What I’m trying to do is plant seeds, water those seeds every month for four months, and grow a mango tree that feeds my family for generations. I don’t want to just go out and spear a bunch of fish one day.” “More things have failed than worked.” Other Tidbits of the Podcast: Ezra’s business may have a yearly revenue in the millions, but his heater breaks for unknown reasons at the most inconvenient times just like the rest of us. Ezra learned that losing money on the short run for marketing is what catapults your business forward in the long run. If you can sell 30 $5 ticket items that’s great, BUT Ezra wants you to think of how you’re going to pay for more ads to get other people to buy it. Will those same people come back to buy again? Not likely. With transparency, your company can get the jump on this competition. Ezra comes forth with his and Russel’s secret Ju-Jitsu vs. Wrestler square off they had in the kitchen at Pirates Cove. We are potentially going to be presented with a round 2 on Funnel Hacker TV down the road. Prepare yourselves for a showdown that’ll rock the internet harder than the release of “What Does the Fox Say” on YouTube. Links Mentioned by Ezra and Dave: Everlane.com SmartMarketer.com Other Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar

Behind the scenes of what happened over the last ten years to make that experience happen. On this episode Russell talks about a Facebook Live interview that he did with Tony Robbins and how it was the first thing he had ever asked Tony to do in their 10 year relationship. Here are some of the cool things you will learn in this episode: How Russell was able to do a Facebook Live with Tony Robbins to promote his new book. Why Russell has never looked at his relationship with Tony Robbins in terms of what Tony could do for him. And why the ROI with relationships is the cultivating and building of that relationship. So listen below to why Russell believes so strongly in building relationships without expecting something in return. ---Transcript--- What's up everybody, welcome to Marketing In Your Car. I have good news and bad news, you guys. You want the bad news or the good news? The good news is I got some cool stuff to share with you. The bad news is, maybe this is good news, I don't know. I think, and I'm a little nervous about this, but I think I'm ready, you guys ready for this, to rebrand the podcast. What? It's been called Marketing In Your Car for the last, I don't know how long I've done this for, but I bought the domain and concept initially ten years ago. It's been cool and I like it, but I'm thinking about changing. I wanted to change it, I think we've talked about this a couple of times. You are my therapist sometimes on these things. I was going to change the name of it a couple of times, but I haven't, and I haven't and I haven't'. Then yesterday something happened. I had to find something that wasn't just better, but a billion times better and I think I may have got it. I'm not going to tell you what it is yet, but I'm excited because it's like a billion times better. So there may be a new rebrand coming up here soon. So if you guys like it, you've got to let me. I'm excited for it, so excited. So that's something I'm going to give you. I gotta step back. Today was a good day, yesterday was a good day, yesterday was insane. We had our certified partners in town. We had a big group of 45 people here, and some of our inner circle members were the ones that were actually some of the business owners that the certified partners had a chance to interview them, figure them out and then go out and actually build the funnels all night for them. Then they come back and present their thing. It was really fun. It was fun, to kind of capstone at the end of the certified partner program. I have a chance to speak to them at the very beginning, and then kind of sneak in and watch what they were doing and that kind of stuff, and it was really cool. Now most of  them left today. And then, yesterday the other cool thing, as you know we're in the book launch. We're almost, a few books away from 30 thousand books, we'll definitely pass it today. And not that this matters, but on the, if you look at how much money is made inside of the cart for every book. Probably tomorrow my guess is we will pass $1 million dollars collected through this funnel. Through the front end funnel, not counting the backend stuff, which is also really cool. Which means the Expert Secrets book will officially be inducted into the two comma club, and we'll order my own big old record plaque. Yes, I'm just like you guys, I want one every single time I have a funnel that makes a million bucks. We will be ordering one of those. Today or tomorrow we will be passing 40 thousand active Clickfunnel members as well. So many cool things happening. That is so exciting. And then to step back on another thing, as I've been doing this book launch, as you guys know, I've been doing all these Facebook Lives, these interviews and they've been going awesome. Kind of exhausting, not going to lie. Plus, we're doing a juice fast this week, which is the second juice fast I've done this month, which basically means when I'm not juice fasting I'm overeating, because I keep having to come back to it. What's funny, Dave Woodward and his wife Carrie, were teasing me behind my back because I got all these guys to do the juice fast with me this time. Dave was like, “Why is this so hard? Why isn't Russell complaining.” And they're like, “Russell's a professional dieter.” And we were laughing because I actually am, if you think about it. I spent 12 years of my life as a wrestler, wrestling. And what I did, every single Monday I would come in and be 30 pounds overweight and every Friday I would be 30 pounds down and I would weigh in and then start the vicious cycle over again. Over and over and over again for 12 years of my life. I didn't mind it in wrestling, but you don't realize the pattern that sets. So I had this epiphany the other day when I'm hanging out with Dave and Carrie, I might have already talked about this, I don't remember. But basically my pattern in life is that same way. Every Monday, from Monday to Friday, I'm at the office and I eat perfectly, I usually lose about 5 pounds a week. Then Friday, Saturday, Sunday I just can't stop myself. It's insane. So I think it has to do with my wrestling patterns that I instilled over 12 years of dieting all week and then pigging out all weekend. That's my pattern and why I can't ever lose weight. Because I lose weight Monday through Friday and then the last three days, I had my weigh ins and then I can eat whatever I want, then Monday I start over again. So I've been professionally dieting now for 25 years, which is kind of cool, except for its lame. Why would I tell you that story? Oh yeah, that's why I'm on the juice fast again. Someday I'll figure this out. It's a psychological problem I know, I gotta fix that. I gotta fix my brain. Which I actually working on from multiple different angles, so that's good. Now that I'm aware of it I can effect it, which is hopefully the key for some of you guys. Alright, step back,  it was really cool. We had my interview with Tony Robbins yesterday, he was interviewing me. I've interviewed him before, he interviewed me on New Money Masters Series. We've kind of done back and forth on some of these things. And it was crazy because in true Tony fashion, he tells you, “Hey, we're going to start at this time.” And then they shift it 10 times throughout the day. So I felt bad because we had other poddcst interviews lined up and we had to keep bumping people and shipping things around. So if I bumped you yesterday because of Tony, I'm apologizing, but come on. It's Tony, it was so cool. I've known Tony now for almost 10 years, which is crazy. It's been a decade since I've known him, which is insanely cool. And in that time, I've never asked him to do anything, I just love him and what he does so much that I was like, how can I help him? We helped, we created a book funnel for him. I paid my own costs, paid my own flights, paid my hotel. It all came out of my own pocket, I spent probably 20 grand building a book funnel for him and just gave it to him as a gift. I've coached his people and I've helped consult him and other people on his team. Iv'e done a lot of things like that. I've spoken at his events, anything I can do, I've tried to do and just help him, and not with an ulterior motive like, “Someday, he's going to get me.” I have a joke with one of my buddies who always jokes, “I'm your real friend, I'm not here because you're successful, I'm your real friend.” I'm like, “Whatever, it's a long con. You're waiting ten years from now to cash out.” So it's always this joke, “How's the long con treating you?” So why I say that, with Tony it was never a long con. “Okay, ten years from now he's going to maybe promote me.” It was never like that, it was like, Tony's freaking awesome, he's helped me so much. How can I help and serve and give back. I don't think I could ever give back what I got from him. So anything we're doing is just cool. But think about, I helped him from giving what I'm best at and gave that to him for free. I paid him to come to my event. I'm a customer. I've done all those things, and just because I'm trying to give back to him in a little way. And obviously he gives, every time I help a little bit, he gives back so much more. He came to our event, we paid a lot of money for him to come to the event as our keynote, but then he came back and went for 5 hours and just blew everyone's minds and it was insane. Anyway, long story short. I have never asked Tony to promote anything ever. This came around, the book came out and it was the first time I was ever like, “hey, would you be willing to do this?” And he's like, “Yeah.” And what's crazy about that is I think so many people go into relationships, looking at what's ROI for me in this deal? Should I invest my time and I think that that's the reason why most people don't get deals to happen and they don't have longer term things happen. You know what I mean? If went to Tony like, “Alright what's my angle, how am I going to get him to help me?” It never would have happened, I don't think.  But because I was like, okay Tony's the man, how can I help him? To now 10 years later, a long time later, but 10 years later he comes back and does this really cool and it was amazing. So some of the results. We did the Facebook Live interview. We actually did it first on Skype because he just wanted to not have it live, live. In case, something bad  happens. So we did live and he's like, “cool, you guys can run it.” So we took that and edited it real quick, chopped off the beginning and the end. Put it through an OBS, which is a streaming platform, and did a Facebook Live on Tony's page. We had 1.8 to 1.9 thousand people watching it the entire time. 5 hours into it, we had 70 thousand views and 3 or 4 hundred thousand reach. This morning it was 100 thousand views and close to a million reach. I think 19 thousand clicks have come from it. Which is crazy, if we were to buy a Facebook ad and get 19 thousand clicks, let's say it…I mean that's probably 20-30 grand in ad costs just to get that. And this is all coming organically from Tony's page, his recommendation. We're selling tons and tons of books. Then this virtual book tour, one of the cool things we're doing is with everyone, we're doing the Facebook Live on their page. So it lives on their fan page and then we're going in, their making us admin on their account and we're actually paying my money to boost their Facebook Live to their audience. So now we had the opportunity where they're allowing us to spend my money to promote to their audience, and now it's going out to all 2.2 million of his followers it's going to keep growing and growing. And my guess, next we'll have a million views on that video. It's just huge, it's a huge winner for us. We were going crazy celebrating and we continue to, and I was just so grateful. First off that Tony was willing to do that because he's so protective of his brand and everything. It means a lot to me that he was willing to do that. But second off, I just want you guys to realize that I can't tell you how many people a day that I meet that come in that are all about, you can tell as they look at you……I just assume it's what really good looking women struggle with, you meet a guy and you can tell that they don't really care about you, they're just interested in everything else. I get that a lot. It's hard. As soon as I meet people, even at the certified partner event, a couple of people I met, I was just like, I could tell I was a piece of meat. They were looking me up and trying to tell, this is how we're going to get this thing from him. It's just like, I hate that. Whereas, people I do deals with, similar to Ton or whatever, people who come in and genuinely care and serve and help and do stuff. Last year, I think we only promoted one person last year, Stu McLaren, why? Stu's awesome. For the last ten years of our life he's never once asked me for anything. He's always helped me and served me and given me cool opportunities to serve other people, just such a cool person. So when he came he was the only person we promoted for the last year. And this year we're probably not promoting anyone. It's just like, we don't need to do that. We don't have to do that. Tony didn't have to do that. It didn't help him at all. But the right people, it's like you're giving back to them from the relationship. If I can say anything to you guys, I would say start focusing on relationships without trying to figure out, what's the ROI in this relationship. I know that I'm very big on that. If you take the disc profile, I think it's the disc, one of the traits of, one of my traits, everything for me is ROI. What's the ROI of this conversation? What's the ROI of doing anything? If there's not an ROI I don't like doing it. But with relationships I try to not have an ROI. Just go into it and look at the other person as a human being as opposed to an investment.  And just be like, how can I help this person? What do I got that can serve them? And if you do that from a real, not a fake standpoint where you're actually in it for the long con, but you're in it for, this dude's awesome. I want to help him. Good things will come to you, and that's how relationships are actually built. You don't get into relationships with people, typically where the first date you're trying to size them up and figure out what you get out of it. It's the one's where you're coming in and serving and turn it into amazing relationships. Especially when both people are serving, that's when the most magic happens. Anyway, there's a book called Dig Your Well Before You're Thirsty, I think it was Harvey Mckay? I don't know, I never actually read it, but I read the title and that's the gist I'm trying to share with you guys today. Dig your well before you're thirsty, because someday you'll be thirsty. Someday you're going to have a book launch in ten years from now or whatever that is. Because I dug that well, and I've been digging it for ten years, now when it comes, now it's actually happening. Same thing in this, it's interesting, this business for me was always, used to be all about reciprocation, people promote you if you promoted them. It's like 3 years ago when we launched Clickfunnels we said, we can't do that anymore. We just can't. Otherwise our business won't be able to grow. And it was scary for me, I was like how are we going to grow this company if I'm not reciprocating? Well how else can I reciprocate? So for the market, for partners, for everyone I'm like, I've got to reciprocate by just giving everything all the time. And what's crazy is people who are promoting this book launch, I look and there's some of my mentors, people who I look up to more than almost anyone. I look at Mark Joyner, my very first mentor. I look at Alex Mandossian. All these people helping us promote and none of them are doing it like, “Russell you promote me and I'll promote you back.” They're all doing it like “man, Russell you have given so much to whatever.” To them, to the community, or whatever and now they're promoting. It was insane. So I almost feel like, I always thought the only way to get to do that was through reciprocation and it kind of is true, but it's a different kind of reciprocation. Not just you promote me I'll promote you. It's like legitimately spend the next three years of your life seeing how you can serve your market and the people around you and people and just figure that out. And then when you do they'll say yes. And that's cool. That's really, really cool. So it was a big break through and hopefully it was good for you guys. So dig your well before you're thirsty. Build relationships without trying to get anything in return. And then in the long term who knows what will happen. But something might happen, whereas if you go the other way, nothing is going to happen. There you go, you guys. And the last thing I'll say is when you cultivate and build those relationships, that is the gift in and of itself. That's the ROI. I look at Mark Joyner, my first mentor, who we had come out for Funnel Hacker TV, we've worked with him. That relationship with him for me is huge. That was worth way more than any him promoting. You know what I mean? Just the benefits of that, getting to know him and being able to know him in a more personal level, was worth 10x more than him ever promoting for us. So I think that's the result. Getting deep in the relationship is the result, that's the ROI you're looking for, any other ROI's that come are just gravy. So focus on that relationship and how you can help people and that's the key. Anyway, I  know that's not like marketing tactile, like what's the tactics? Here's the tactic, become really good friends with people and try to help them. It's not a sexy tactic, but it's the most important one. So there you go. Alright, I'm out you guys. Have an amazing day and I'll talk to you guys soon. Bye everybody.

The method behind my new blog, podcast, and YouTube channel. On today's episode Russell talks about how many book sales he has so far. He also talks about the new blog he is doing and how he plans to have time to do it, and how he'll keep it consistent. Here are some of the coolest things you will hear in this episode. Find out if Russell was able to reach his first week goal in book sales within the first 24 hours. Hear what Russell's new blog will be about and find out the cool way he has come up with to get it done consistently despite his hatred for Word Press. And finally find out how to get a hint about a top secret item Russell recently purchased that he thinks is super awesome. So listen below to find out if Russell will beat or match his goal number of books sold in the first week. ---Transcript--- Good morning everybody. Guess what? Guess what? First off, it's raining outside, which is cool. Second off, I'm heading to the office which is cool. And third off, it's been a little over 24hours since we launched the book and guess what? We sold over 10 thousand copies! What? Honestly, my goal when we first got started was 10 thousand copies the first week. Because last time it took us almost a month to sell 10 thousand copies, like, “If we did it in a week that would be amazing.” We did it yesterday. It wasn't quite 24 hours, it was 27, technically it was a little longer than a day, but I'm counting it. I'm calling it 10 thousand in a day, because that's what we did. Anyway, so insane. Everyone who first off, bought, thank you everyone who promoted, thank you to everyone who's continuing to promote, that's awesome. This morning I woke up, we were at 12,500 books and it just keeps on rolling. So I'm just going to keep on rolling and see what with the Dotcom Secrets book either we're almost or we just hit 100,000 copies or somewhere in there, total for the last 2 ½ years. So I think with this momentum we're going to hit 100,000 copies this month. That was our initial goal, which I thought was kind of farfetched but now I'm like, “Dang, I wonder if we actually could.” Which is crazy and exciting all wrapped up into one amazing thing. Anyway, that's kind of what's happening over here on this side of the world. It's just insanely cool. Alright, so today I want to talk about, I think I've talked about this before, mentioned it, but I'm trying to get it live today. It's technically it's kind of live, I didn't mean to get it live, but I forgot I made a new footer graphic, and everyone in the footer started clicking in, so now technically it's live because there's comments and things happening. First off, the nice thing with Clickfunnels now is you can save sections. So I created a cool footers section, that I'm putting on all of my pages. Actually there's two footers. There's a footer for my main pages, and then there's a mini footer for sales and upsell pages. So anyway, there's two footers, but I designed them perfectly and now I just, every page I make, I just go to add it, boom, boom, boom and then they're on all the pages. So the one above it, it links to my new blog, which is a journey of how I went from zero to a million copies of the book, which is kind of cool. I'm calling this a journey blog, which someone may have already called that, but I'm copying it. I initially saw Groove HQ do it with their software. They told this journey of how they went from zero to 100,000 MRR. And then I saw Neil Patel do it. Zero to 100,000 visitors a month on his blog. So I'm doing it, going from zero to a million copies of the book sold. So I think I got the first 8 posts up there. For the last two months I've been doing these posts, one a week, kind of going through all the prelaunch stuff with the book. So it's kind of cool, it's this journey blog that takes you through this journey because I figure, I think blogging is boring because it's just these random blog posts about whatever. But with a journey blog, it's kind of like these podcasts. People tell me they listen to two or three episodes of the podcast, they get hooked and they go back to the very beginning and binge listen to every episode, which is kind of cool and hard to do when you have a two hour long show. That's why I like doing these short ones. You can go and you can binge listen and it's the same with this blog. I want people coming in on week 22, reading something cool we did and be like, wait, there are 80 thousand books sold, how did they start this journey? They can start on page one and going through and boom, going through this whole timeline journey of zero to a million and binge read up the entire blog. So that's kind of the goal with the blog, which I think is kind of cool. So you guys can see it, it's at russellbrunson.com. I haven't really started promoted it yet. So if you want to see it, I'm trying to get it all done today. Because I'm also adding links to all of our courses, our products, everything else I do on that blog. Just because right now, I don't really have anywhere that has that. People always ask me, “Where can I buy your stuff Russell?” I'm like, you have to randomly find a place. Soon it'll be like, go to russellbrunson.com, my blog is there and you can find links to all of our products, events, training programs, software. So that's kind of what's happening over there. But it's kind of fun. So the journey blog is happening. We have a YouTube show that's going to be happening. And obviously we have this podcast, and it's kind of cool. I'm starting to get a way to publish in all these different platforms. I've struggled for the last 14 years figuring that out. How do you blog? How do you video? How do you do all these different things? And it's really figuring out for you if it's something you can be consistent at. When I launched this podcast it was like something that, I call it Marketing In Your Car because, as you know, it's the drive from my house to my office and I do that every day. And usually I don't have time to do anything else. I'm driving. So it's the perfect time for me to do. I know I consistently can do it. Which is why it's been 350 or 400 episodes or whatever. Because it's an easy thing for me to do. The blog was hard for a long time, because I didn't know how to blog or why to blog, and now I have a thing. It's like, once a week I document what we did this week to sell a million copies of the book. It's just like, “Oh I can do that.” I don't actually write the blog. I hate Word Press. In fact, every time I log into Word Press, I don't swear but if I were a swearing person I would be cursing. I hate it. So I figured it out. I got two guys on my team, Levi, who's a really good writer. So I vox him my blog post. He logs in and writes the whole thing. And then Jake is a great designer comes in and designs it all up. Now I got a blog post. I'm a blogger. All I do is I do one vox a week on Friday before I leave. Recapping what we did in the last week to sell a million copies of the book, which is super cool. Something I can actually consistently do. YouTube thing is the same thing. We've been trying to figure out a nice YouTube strategy and we're about to launch a TV show called Funnel Hacker TV, which is insane. The only problem with it, it's an hour long episode, and we've recorded 10 episodes the last year and then all this effort to get them all done and live. So they're going to be going live in a little bit. But I was like, my YouTube strategy can't just be big hits, I need something in between so what I did is I bought this little Sony camera, this little handi-cam thing. And we're calling Funnel Hacker TV behind the scenes show. So as I do everything throughout the day, I'm just carrying this little thing around recording and telling the story. “Okay, this is what's happening. This is where we're going.” Telling the story. Then there's a dude I met, named Kevin who's awesome. I just drop all the videos from the camera each night into drop box and he's turns them into these cool shows. It's like, I just gotta carry this camera with me and record stuff, and if I don't feel like recording in the day, then I don't. But if I try to 3 or 4 days a week to have actually cool stuff happening, drop it in the dropbox for him, he makes a video and now we're….anyway, that's going to be the YouTube channel that we're launching soon. So it's kinda cool. I've got a couple different channels happening. I always tell people that you shouldn't try to publish at 12 places right at the get go, but eventually you should be moving towards that. But mastering one channel first and then slowly adding things in as you can. But now that I'm getting into my daily routine, into my routine, it's not super difficult or super hard. It's just taking a little bit of time. It takes 6 minutes a day to do my podcast, it takes 10 minutes a week to do my blog and it takes an extra minute throughout the day each time I'm doing something, just kind of explain what I'm doing, instead of just doing it. Anyway, it's kind of cool. That's what's happening here. So there's the timeline blogs, because that's the next thing. YouTube channel will be next after that. Oh and then there's other cool stuff. But I don't want to get you guys overwhelmed. People are like, “You do too much stuff Russell.” I'm like, “No, I spend a year or 5 or 10 years figuring out how to plug it into my daily routine and then it's not doing a lot of extra work. It's just like oh.” “Russell, you're a blogger now.” No, it literally takes me 10 minutes a week, so it's not that hard. Alright, with that said, hopefully you guys are thinking about your content plan and schedule and things. And figuring out a way to do it that you can be consistent with. I got one last hint for you guys, I'm not going to tell you the answer, but I'm going to give you a hint. If you go to 2commaclub.com and I think it's just the number 2commaclub.com, you'll see our two comma club and all our members. And in the video I tell a story about somebody who for me, broke the four minute mile. Okay, I want you to go and watch that video because there's a hint, something….I just purchased something related to that video and I can't tell you what it is yet. But it's insanely cool. I've only told one person ever and it's Stu McLaren and I told him right before he did an interview yesterday, because I couldn't hold it in anymore. No one else knows yet, it's kind of top secret. People will find out two weeks from now. Anyway, watch that video, I purchased something insanely cool based on something I talk about in that video. That's all you get, that's the hint. Stay tuned for future episodes to find out the answer. But it's super cool, and I can't even wait to share with you guys. That's all I got. Appreciate you all, have a fun day and I'm going to go work on my blog. Bye everybody.

Do you remember the day that you became? On this episode Russell talks about the moment he became a wrestler and how he felt and how that relates to the moment he became a marketer. Here are some of the cool things to listen for in this episode: Why Russell nearly became a basketball player instead of a wrestler and what changed his mind. What the four or five things Russell believes he is down to core. And why as humans, we are constantly in search of good feelings and how they shape our lives. So listen below to hear about the moment Russell became a wrestler, and the moment he became an internet marketer. ---Transcript--- Hey everyone, good morning. This is Russell Brunson and welcome to Marketing In Your Car. Sorry I'm stuttering, I'm actually on the freeway right now. Normally I do these things closer to my house so it's a little less chaotic. But this morning I had to get up early. And I didn't get to bed last night until almost 2 o'clock. Because we got Wynter Jones is in town and a couple of other people. So I have a good excuse to pull all nights, working on funnels. So we did last night and then I had to get up this morning because we had a film shoot at 6:30 at this amazing location we found down in Nampa, Idaho. It's kind of out in the ghetto and then you walk through the door and it's this amazing building with stone walls, Christmas lights hanging from the ceiling, it's amazing. A bunch of people who work for Disney, a bunch of animators in there, so it's a bunch of super creatives….whoa, crap. I'm on the freeway, some people stopping. Anyway, all these amazing creative people in there that are building, I don't know, movies and animations and stuff like that, a whole bunch of Macs, and smart people. It was really, really cool. So we filmed something in the basement there for Mark Joyner when we filmed his episode for Funnel Hacker TV, which is coming soon. We filmed in the basement because it was this really creepy, nasty basement. We filmed the sales video for Mind Control Marketing there and it turned out so cool. But I remember I was like, “Oh that upstairs was so cool. Someday I want to film in there.” So we were filming the book promo video for Expert Secrets and that's where we decided to film it at. So that's what we were doing this morning. We got there super early and we were trying to film before anybody woke up. And the crazy thing, I went to bed almost 2 o'clock and my alarm went off at 5:15 and I had two alarms, just in case I slept through them both. Anyway, at 5:45 I sat up and I was like, “What?” both of my alarms had turned off. I was like, “Oh my gosh.” So I had a freak out. I had to run and get ready and shower. I'm doing a juice fast this week, and luckily I didn't have time to eat because I couldn't eat. But I jumped in the car and raced down here, and I was a couple of minutes late. Then the guy who I guess Brandon said that he forgot to RSVP until we were actually coming. So the dude didn't show up. So Brandon's calling him at 6 in the morning. Luckily one of the employees showed up early and got us in. So we got in there and started filming and…..sorry, I'm pulling off the freeway exit right now. So we started filming and we only have like 30 minutes before their entire staff and team showed up for work. So we had to go fast. So we get everything set up, anyway, it turned out really cool. I'm excited to see what, how it all turns out. So you guys will see it soon on Expertsecrets.com, when the book is all done. But that's what's happening. I'm heading back from there. I'm super tired, so I might go home and take a nap for a little bit. Because we have another long day today of amazing stuff we're building out. Not only are we trying to get the Expert Secrets funnel done this week, we're also trying to get Super Funnel, Exit Funnel and a whole bunch of other cool things that all tie together for the whole launch. That's a story for another day. But that's kind of what's happening. So I had a message I wanted to share with you guys today because I thought it was interesting. I recorded a video yesterday, and I don't know about you but I, in Expert Secrets I talk about how everybody needs to build an index of stories you're going to have. You never know when you're going to use them and how you're going to use them. So a lot of times this podcast is a testing ground for me to tell a story. Then I tell stories at the office and I tell stories when I speak and in a million different places. It's funny, Brandon who has been filming me every day for the last two years, he was like, “dude that was a new story, I've never heard that one before.” I was like, “Really, I've never told that. It's been in my inventory of stories forever.” But apparently I never told it. So it was basically a story about the day that I became a wrestler. When I was growing up my dad was a wrestler, but I was going to be a basketball player, because that's what short, white guys do is we become basketball players. So every day I practiced basketball, and I knew that's what I was going to do and be. I don't want anything else besides being a basketball player. So that was kind of my, what I thought my future was going to be. And then my dad though, was a wrestler growing up and I guess I had wrestled for a year or two when I was, I don't know, 5 or 6 years old. But apparently my parents said I hated it. So I dropped out of it and was never going to do it again. But then, lo and behold, in 8th grade as I'm pursuing my basketball career, it was bad because I remember Spud Webb back then, was a little short guy who was shorter than me, but he could dunk. I was like, “If Spud Webb can dunk, then I can dunk.” And I never, I got taller than Spud Webb, but I still couldn't dunk. But that's a story for another day. Anyway, I thought I was going to be a basketball player, but one of my buddies two doors down from me, he went to wrestling practice and came home and started to tell my dad, “I went to wrestling practice today.” And my dad was like, “What? There's wrestling practice here? I'm a wrestler and my son's going to be a wrestler.”  So that was kind of what happened. Sorry, I'm driving and doing three things and I keep dropping everything. So not what I should be doing. If you guys were watching, I'd probably be getting yelled at by someone. Anyway, so my dad was like, “We need to go to wrestling practice.” And he tried to get me to. I was like, “No, dad. I'm a basketball player. I'm not going to wrestle. Come on now. There's no wrestling in the NBA, how am I going to do this?” Finally my dad forced me to go to wrestling because he's like, “Nope, we're wrestlers in this family.” I was like, “What? I don't want to wrestle.” But he kind of made me go. That was 8th grade. So 8th grade I did wrestling and I kind of liked it but I was like, it's not basketball, come on now. So I just told my dad, “I'll wrestle right now but…” and the way school worked in Utah for me, 9th grade was basically junior high and 10th grade was high school. 9th grade had started and I was like, “Well, I'll do wrestling in 9th grade. But my sophomore year I'm going out for the basketball team because I'm a basketball player.” And he's like, “Okay, whatever.” So 9th grade I started wrestling and I start liking it, but not loving it. I remember my very first wrestle off, and the way wrestling works, it's kind of cool, it's not like the coach picks who's going to be first tier or second tier, all that kind of stuff. You wrestle and whoever wins, wins. So they line up all the weight classes, there's like 5 or 6 people in my weight class and then you have a wrestle off. So you wrestle everybody else to see if you're going to be first string, second string, third string. So there's one dude who is really good, he was varsity, then there was a JV guy and a couple of other guys and then there was me. So we all got to wrestle and the guy who had been JV the year before, I had him in a wrestling match and I was like, I had no plans of winning. I just thought, he's a high school kid, he's a man for crying out loud. I'm a little kid. Anyway, we wrestled and I beat him. And the coach is like, “Congratulations, you're going to be JV this week.” And I'm like, “What?” and he's like, “Yeah, you're going to wrestle in a tournament.” I'm like, “Are you kidding me?” So I go home and tell my parents. I'm like, “I beat the guy in the wrestle off.” My dad's like, “What?” and I'm like, “Yeah, I'm going to be wrestling this week.” And he was all excited obviously and told my mom and told, you know, everybody. Fast forward now a couple of days, it was the wrestling tournament, we were wrestling Bingham High School. I remember we get to weigh-ins and I'm a little tiny, skinny 130 lb kid at the time. So I get on the scale and you know, you strip down to your tighty-whities and you step on the scale and look at your weight. And then the guy who I'm wrestling gets on the scale, he steps up and I look at him and the dude had a mustache. I don't know about you, but to this day I can't grow a mustache. I'm not still not quite manly enough to do that. He had a mustache, and again this is in high school. I was like, “Are you kidding me? I'm a little kid. This guy in a mustache is going to destroy me.” I was so scared. So I remember after weigh-ins, we're getting warmed up and I see my dad and I'm like, “Dad, the guy I'm wrestling has a mustache.” And my dad's like, “What does that matter?” I'm like, “I don't know but he's like a real man Dad. I can't grow a mustache.” Anyway, I go out there for this match. I go out there I'm wrestling, I'm going through the whole match, I'm wrestling this guy and I don't remember much about the match. All I remember is at the end I won. I stood up and I shook his hands and I remember looking at him in the face and I was like, “I just beat a dude who's got a mustache.” And then the ref raised my hand. As soon as I raised my hand, my head went up and I look at the audience, it's the bleachers, and in the bleachers there's two people, my mom and my dad. My dad's standing up clapping and that day I became a wrestler. I was like, this is the greatest feeling I have ever felt ever. I never got that from basketball, never got it from anything else. I'm a wrestler, that day I became a wrestler. I was thinking about that. I was like, different parts of our life we identify with different things. For over a decade of my life, I was a wrestler. I still am in my mind. I identify with that, that's who I am. At my core, there's a few things I am, I'm a wrestler, I'm a Mormon, I'm a dad, I'm a husband, there's a couple of things and I'm an internet marketer. There are things, four or five things I really self identify and each of those situations, I know the day that I became that person. I know the day I became a wrestler. I know the day that I became a Mormon. I know the day that I became an internet marketer. And it's when you have that experience and you're just like, “Dang, that feeling, I never want to lose that feeling again. That was the greatest feeling in the world for me.” For my business, I remember when it was. I got online and I was trying all these things, you've probably heard my back story a million times. I was trying thing after thing after thing and all sorts of stuff and nothing was working. I remember the very first time I created something and put it out there and somebody bought it. And it was $20 and the $20 came to my Paypal account and I was like, “Dang.” I remember coming home and telling my wife, I had a Paypal credit card at the time. We had no money in the Paypal account, but i had a Paypal credit card. Someone bought and we had $20, and for me as a college kid, $20 was insane. I came home and told Collette, “We made our first sale.” And she's like, “What? You made a sale?” I'm like, “Yeah, someone paid us $20” and we were so excited we went out to dinner that night. And we used my Paypal credit card and paid for dinner. I mean, it wasn't a fancy place, probably Burger King or something, that is my favorite restaurant. But we went to Burger King or something and I think we went to a dollar movie. But it was like, I earned this. This is something, because at that point, my parents had supported me my whole life. My, I had Summer jobs, but I was wrestling all the time, so I never had a real job. Then I got married, my beautiful wife supported me. She was doing two jobs. For the first time in my life, I had created something that made money. That night, that dinner, that was mine. That was my gift to her. I created something that paid for that dinner. It paid for that movie. That night is when I became an internet marketer. I had that feeling. I love this feeling. I never want it to leave. I want that for the rest of my life.  And then I became obsessed and passionate about it. So for you, I'm curious. I want you to think about it and hopefully it'll be fun for you to go back and think, but what was the day, think about whatever it is your business is, the thing that you're so passionate about giving and serving and sharing with people. What was the day that you became that person? That you became a wrestler, that you became a marketer, that you became a fitness coach, that you became whatever it is for you. What was the day that that happened? I want you to think about that, and that's my gift for you today. Because as I thought about it yesterday I was just like, what a cool experience. It's just cool. I hope that this gives you a minute to remember that time for you and enjoy it. Because that feeling is what drives you now. You had that feeling once and you want it again and again and again. I want you to remember that because it was interesting, when Tony Robbins came to Funnel Hacking Live he talked about why we do things and it all came down to basically we do things, everything for humans is about a feeling. We want that feeling. We want to feel good, we want to feel loved, but it's a feeling. That's why we do everything. That's why people turn to drugs, to try to get the feeling. That's why people turn to love, they want that feeling. That's why people turn to all, it's all about feelings. Sometimes we have a feeling and that's what drives stuff, but forget about it. We don't think about it, we don't….just remembering that feeling of me getting my hand raised yesterday, it was, it felt good. You forget about that. We're always racing for the next good feeling, but sometimes if you stop back and just think about the feeling you had, the day you became who you are, because that's the feeling you're chasing after every single day. That's honestly a feeling I chased for 12 years of my life while I was wrestling. That feeling of raising my hand and looking in the stands and seeing my dad, that was the feeling. That's why I woke up super early in the morning, that's why I stayed up late at night. That's why I cut weight week in and week out, day in and day out for years. It's the reason I got my eyes cut open. I had stitches, I had blood, the reason I sacrificed my body, my time, my energy, my effort, my everything, is because of that feeling. I wanted that again. So what's cool about us, as humans, we'll stop and remember we can get that feeling again. So today I want you guys to sit back and I want you to remember that feeling. And that's my gift to you. Just enjoy it for a little bit, before you go chasing it again, because it's there and you can remember it and you can bring it back. So I hope that helps you guys, it felt good for me today. Hopefully it felt good for you as well. And that's all I got. I'm almost back to the office, I'm going to let you guys go. Appreciate you all, have an amazing day, and talk to you guys soon. Bye everybody.

Let's talk about your moral obligation… On today's episode Russell talks about his book, Dotcom Secrets being mentioned on another marketing podcast, but how the host says Russell's methods may be too aggressive. He explains why it's okay to be aggressive when you are passionate about what you're selling. Here are some of the awesome things you will hear on this episode: How Russell's book was mentioned in a top ten list of marketing books. Why Russell feels like it's important to be passionate about what you're selling. And also why Russell isn't afraid to call out his competitors on what he believes is inferior software. So listen below to find out why being aggressive is essential to selling something you truly believe in. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, so today I've actually got a Go Pro on me as well. We're thinking about starting a behind the scenes reality TV show, showing the behind the scenes reality TV show. That's what Funnel Hacker TV is going to be. So I'm filming a whole bunch of stuff today, and I found a really cool dude and we're going to see if he can turn this into a cool daily video thing, showing behind the scenes and if we can, that'd be awesome. And if it doesn't work out then this might be one episode thing. So I'm excited for it. But I'm heading to the office today. A couple of cool things, first off, I may have ordered my own life size Batman suit. It was custom fitted and it may have showed up on Saturday and I may be trying it on today for the first time. I'm so excited. Those of you guys who are JV partners, you will see this on the Expert Secrets JV page because we're going to be giving away a bunch of these super hero outfits, which is going to be really fun. Batman is one of the ones, and it's the one I really wanted, so I got it. And I'm really excited about that. I wanted to talk to you guys about something today, because it's kind of interesting. This morning I was getting ready and listening to a bunch of podcasts and there was this one podcast that I like, and on there the episode was talking about my favorite marketing book. I was like, “Oh please, please, let my book be one there. Please, please.” They started going through their top ten marketing books and they went through and about half way through they said, the guy who is one of the hosts said, “My next book is called Dotcom Secrets, by Russell Brunson.” I was like, “YES!” so excited. He started talking about how cool it is, the sales funnels and stuff and then he said something that I was just like, “ahh..” he said, “You know some of the stuff Russell teaches in the book is kind of aggressive, and if you don't like those things, you can kind of tailor it for your own needs.” I kind of stopped for a second, I was like, aggressive? Are you kidding me? Oh crap. My camera just tipped over while I was driving. But I was like, aggressive? And I was thinking, I hate that people think that what I do is aggressive. Not that I hate that they think that it's aggressive, I hate that they think that being aggressive is bad, that's a better way to put it. Because I was like if you, and this comes from Jay Abraham, I first heard it from him. Actually I think Matt Bacak was the first person I heard say it, but he was quoting Jay Abraham. It was basically saying that if you believe in the product or service you are selling, then you have a moral obligation to do everything in your power to get it into the hands of your customers. I don't know about you, but I feel that. I feel like I have a moral obligation and I try to serve people and teach people and train people who also, they're not just trying to get rich quick on the internet, but they feel like they have a moral obligation to their audience. They've created some product or service or thing that they feel can change the world and when you have that, you need to be aggressive about it. Otherwise people are going to miss it. For me, I'm just like I want people missing out on all this stuff I'm sharing between Expert Secrets, Dotcom Secrets, with Clickfunnels and all that kind of stuff. I don't want them missing it because they're like, “Oh you sound kind of excited, but you don't really push me over the edge.” I want to push people over the edge because I believe in it that much. I was thinking back about my life at different eras, for things that I really believed in. And one of them, a lot of you guys know I'm a Mormon, and I went on a two year mission. I was in New Jersey, Cherry Hill New Jersey, in Morristown, Camden, all over the southern two-thirds of New Jersey. I was out there every single day knocking on doors.  I've had people in the past be like, “Why did you do that? Why did you push your religion on people?” I'm like, are you kidding? First off, I wasn't pushing my religion on anyone. I was trying to share something I really, really believe in. Second off, I'm being aggressive because I believe it matters. I believe in what my message is so much that I'm willing to go out there and knock on doors, I didn't get a penny. In fact, I paid my own way because I believe it so much. It's the same thing with this business. I believe in what we do so much that I'm going to be aggressive about it. I just want all of you guys that if you feel weird about being aggressive and marketing aggressively and trying to sell your product, it means you don't believe in it enough. That's the only logical thing that I can say. For some reason you don't believe in your message. You need to believe in your message so much that you would literally go out and knock on doors, without getting paid a penny to go and share this with people, because that's how much you believe in it. When you believe in your message that much, then everything else will take care of itself. You will go out there, share, talk and you're not going to be embarrassed to go and make a video or talk about it, or do a podcast, or interview someone, or drive traffic, or lose money, risking to try and do this thing. It's not going to matter because you're going to care so much about your message, that all those other things just fall apart. So I would argue that if you're struggling in your business right now, it's because you don't believe in your message enough. Because you don't believe in your message enough, you're not being aggressive enough to share it and get people. I literally want to get people when they walk by and grab them and say, “Dude, there is a better way.” It's funny, people ask me, I got a lot of people who just like, “I can't believe that you talk about your competitors like ConfusionSoft and Lowkey Pages. I can't believe you call them out and say their names.” And I'm like, “Honestly, as an entrepreneur, I've used those tools in the past. It was expensive, frustrating, hard to get. I feel for those people and I want to save them from these things that are keeping them from the success they deserve.” That's how passionate I am about, I'm not afraid to call people out because I'm like, “Look, if you're over here, you're going to spend twice as much money, take ten times longer, and you're probably not going to be as successful. Where if you come with us to what we're trying to share with you, do you understand what the difference….” That's how much I believe in what I'm trying to share. And until you believe that much in what you're sharing, I think you're going to struggle. In fact, it's interesting, this is back probably 7 or 8 years ago. Before I knew what message I was trying to figure it out. I was selling different things, I was trying stuff. I remember, I had different programs I created. Some I was insanely passionate about. Some of you guys remember Microcontinuity, I was nuts, passionate about that. And you could hear it, and the sales were amazing because of it. I couldn't stop talking about it. That was my life. And then I had other products that didn't do as well, and I remember one of my friends, Garrett Pearson, I don't know if Garrett even remembers this or not. I can't remember where we had this conversation but it was during the middle of some other launch after Microcontinuity and he asked, “how are sales doing?” and I was like, “They're doing alright.” And he's like, “I can tell.” And I'm like, “What do you mean, I can tell?” and he's like, “I can just tell by the passion in your emails about how excited you are and I know that…” and I don't remember the rest of what he said, but I remember him saying that. He could tell by the sound of my emails how excited I was. And that's how he was guessing how much sales were coming. And I was like, isn't that weird. I'm writing an email. You can't hear my voice, you can't sense anything, but just when I'm really believing in something, the way I speak about it and to it, is different.  Enough that Garrett reading an email on the other side could tell how passionate I was. And obviously, a lot of other people did. Maybe not consciously, but subconsciously they recognized it and because of that, they didn't buy the product. So if you're kind of thinking, “Oh yeah, my products good, it's nice.” That'll wear off in everything you do. It'll wear off in your emails, in your podcasts, in your webinars, every single communication point. If you don't believe in your product so insanely strong, it's going to come off and sales are going to tank because of that. Even if you're like, “I followed the script, why is no one buying?” It's because you don't believe in it enough to have the passion you need to get people to say yes. So what I would say, for those that think that I'm marketing aggressively, or if you're trying to figure out where you fit in this whole thing, you need to be obsessed with your product or service and your message. So obsessed that you are willing to go out of your comfort zone completely and share things and talk about things and that passion that some people will call aggressiveness, is what would get people to buy from you. And it's going to rub some people the wrong way. I hope this isn't sacrilegious. It might be. I don't think it is, I hope it's not. If it is, I apologize and I repent in advance. But I was thinking about this, when you study Christ and you study his life and you read the Bible and those teachings one of the things that he says is that, and it's the reason why Christ taught in parables. He taught in parables and people would hear the story and be like, “Okay, cool. I get it.” But then there's so many layers in the parables that go deep. And he said, and I'm sure I'm going to mess up the quote, but he said something to the effect of, “My sheep will hear my voice and come to me.” Christ was speaking, giving his message and sharing things like that. And everyone can hear it. But his sheep, his people will come and they will actually follow him. They hear it at a different level that it affects them. I think for all of you guys, it's the same thing. A lot of people out there are going to be turned off, they're not going to like it, whatever that is, but your sheep, your people will hear you and they will follow you. It's interesting, the other day we had a guy came to the office. Someone who I have tons of respect for. He happens to also be a speaker. He speaks at events and he gets paid to speak. And while we were sitting there, I kind of smiled and said, “Well, there's two ways to be successful in the speaking world. Number one, you get paid to speak, you be a celebrity. For example, Tony Robbins spoke at our event. He's a celebrity so we paid him a lot for him to speak.” I don't think I'm allowed to say how much we paid him, but it was multiple six figures. It was a lot. I think we were doing the math and it ended up being $50,000 an hour that he was on stage, or something crazy like that. It's a lot because he's a celebrity. And this guy was like, “Yeah well, I could never get paid that much.” I was like, “Yeah, neither can I.” but there's a second way you can speak. So you speak and then you sell. Tony Robbins spent, X amount of hours on our stage and we paid him a lot for that, but three weeks later I spoke at Grant Cardone's event and Grant did not pay to speak, he did not pay for my flights or hotel. I cover my flights, I cover my hotels. I did my own stuff. I booked my travel, for crying out loud. I get there and I stood on stage for 90 minutes, a fraction of the time. I did my presentation, sold my product and I think when all was said and done, I think when all the checks cleared it was $850,000 that we made from that presentation. I was like, “You can be famous and make blah, or you can learn how to sell. I got paid 4 times what Tony Robbins got paid.” Not because….and the only reason is because I know how to sell right. So I share this story with this guy and if someone told me that, “Hey Russell, you made almost a million dollars in less than an hour.” I would have been like, “What? What did you do? Explain to me, give me that information. I need to know that.” I tell this guy and he's like, “Wow, cool.” And then he changed the subject. He did not hear my message, he did not….we talked about it before. My sheep will hear my voice. Some of you guys, when I tell you that, you're like, “Holy crap, I've got to learn that. I've got to master that skill.” The first time I saw someone on stage and they sold and they did 100 grand in 90 minutes, I was just like I have to learn that. I don't know what that was, but whatever it was I have to figure out that skill set. Because that is something I want to do, I need that. The same is true with your message. It's okay to be aggressive. You're going to turn off some people, but your sheep, your people, your whatever you want to call them, will hear your voice and follow you. And it's the key. So don't be afraid of being aggressive if you truly believe in what you have. You have a moral obligation to share it with everybody in any way possible. If you don't believe in what you're selling, you gotta find something else to sell, or you gotta change your believe patterns. Because if you don't believe in it, there's no way someone's going to give you money. Because their belief in giving you money is based on your belief in the thing you're talking about. The more powerful your belief is, the easier it'll be to get them to believe as well. So that's what you got guys. It's okay to be aggressive, you've got to get them to believe. With that said, I am about to go. I'm starting my juice fast today. Stephen just showed up in his motorcycle, he's got a backpack full of juice. Oh man. He's got a t-shirt that says, “You're just one funnel away.” I'm going to get some juice, and I'm going to go and get started. Because I haven't eaten yet today, in fact I'm not eating for the next four days because I'm on a juice fast. That's what happens when you binge all week, all spring break long. That's what I got you guys, I'm out of here, have a great day and I'll talk to you soon.

My strange encounter at the grocery store at 10:30 at night, and what that has to do with you getting more traffic into your funnels. On today's episode Russell talks about being recognized twice in one day while out running errands in his home town and why that makes him nervous. He also talks about the next steps he will be taking to go from $30 million a year in revenue to $100 million a year. Here are some interesting things you'll hear in this episode: Find out the two places where Russell was recognized and how he reacted. See what moves Russell is making to grow his business and why that may lead to him being recognized more often. And find out how Russell plans to dominate every social media platform. So listen below to find out why Russell needs to get used to being recognized while he's in public. ---Transcript--- What's up everybody, this is Russell. Welcome to Marketing In Your Car. It's actually, I'm not sure what time it is for you but it's late night for me. I'm coming home from the grocery store. And I've had something interesting happen to me  twice today. I'm excited to talk about this because I'm not sure what to do with it and maybe you guys can help me. It also ties into my other, it's a negative weight against the goals I'm going after. You guys are my therapy session for tonight. I hope that's alright. Okay, so the first thing is. It's been spring break and my kids and wife and I have been having tons of fun doing stuff. We decided to get them some of those watches, have you seen those watches where you can, they can text me and I can text them, they can call me? When kids are gone, you always know where they're at. There's GPS on it, so any given time you know where your kids are at. You can call them, you can text them. It's pretty awesome. So we went and bought some of those, but they didn't show up until today. Today we went to go get them from the store. We're in there getting them all pre programmed, everything working and then I'm sitting there. And what's funny is my wife, she has something happening this morning, so she got dressed up, she looked gorgeous. But me and the kids, the kids were all in their jammies, I was in my sweats. My hair's all over the place and I'm just like, I told my wife, “I'm so sorry. We're going to embarrass you going out today, but I don't want to get ready.” So she looked gorgeous and we all looked like, we just got out of bed, because we kind of did. So we're at the store getting everything put together, but it doesn't matter because I'm at the Verizon store, so who really cares. So I get stuff all checked out and all the sudden one of the workers there says, “Russell Brunson.” I'm like, “Yeah?” I assumed he was reading something off of whatever. He's like, “How did you build such a big following?” I just froze. I didn't even know what to say. I'm like, “Um…a lot of hard work.” And he's like, “Didn't you just write a book or something?” and I'm like, “Yeah, I wrote a book and I have another book coming out next month.” I didn't know what to say. It was the most awkward thing. I was like, you know that scene in Dumb and Dumber where he comes out and says, “Hey Big Gulps huh. Alright, well….See you guys later.” That's what it felt like. I didn't know what to say, I was so out of my element. It was just awkward. I felt bad because I was like, a horrible host or I don't know what exactly it's called. It was just kind of, I felt bad. And when I got in the car with my wife she's like, “Why didn't you talk to him more.” I'm like, “I don't know. I could've, I should've.” It totally just caught me off guard. I didn't know what to say. I felt bad, I hope that……I always want to be nice to people. I'm sure he's like, “That Russell dude is weird. He seems really nice on his podcast and stuff, but he's weird in real life.” And then tonight, so it's like, 10:30 at night and I'm at the grocery store listening to podcasts, I'm in my, once again, my sweats. I'm walking around getting stuff, doing my thing, listening to podcasts, having a good time, taking my sweet time at the grocery store because it's kind of fun on late nights and no one's around. I'm doing that and start checking out, so I take my headphones out because in case this cash register person wants to talk to me. I'm putting stuff on the belt thing and as I'm doing that, all the sudden I look back and there's a guy standing behind me. He's like, “Hey, is there a Ferrari in the parking lot?” I was like, “I don't know, maybe.” Then someone grabbed him, “The lane over here is open.” And he left. I was like, Okay, that guys must, I assume he knows who I am. Because I used to have a Ferrari, it was kind of awkward. It was kind of like, once again I was like, I didn't know what to say.  “Maybe….ugh.” I'm sure I sounded so stupid. It's funny because in the past no one ever knew who I was, which is nice. In fact, in Boise I never advertized hardly here because I didn't want anyone to know. Because it's kind of nice to have some normal life. And then it's been funny, every once in a while, maybe twice in my life, I'll be in the airport and someone will be like, “Russell Brunson!” and it's kind of cool because someone recognizes me in the airport, how cool is that? But now it's happening more often in my own home town. It freaks me out a little bit. So why does that freak me out. I'm not going to lie, I'm kind of flattered by it, it strokes my significance and I like those kind of things, but it's also like I don't want to be on. I still like going home and not being on. I've been in the grocery store twice today in my sweats. I don't like being on so it makes me nervous, I have a lot of fear about that. It's funny because this year the book's coming out and the book is like mass market. I think it's going to do well, hopefully. And we're going to try to do an infomercial with it and if we do that it's going to be on TV, we're doing radio ads, so it's going to be on the radio. It's going to be out there. And then Clickfunnels is continuing to grow and there's a lot of cool stuff happening and I'm trying to get me and the message and all that stuff out there, but then I had this nervousness of the more I'm out there the more people might know who I am, which I guess is okay, but I don't know. It adds another layer of what makes me nervous and all that kind of stuff. With that said, I'm going to tell you what was really fun about today. A couple of things, first off, it's general conference. So for the Mormons out there, you know what it is. For those who aren't, twice a year we have what we call General Conference, it's two days. Saturday and Sunday where basically the leaders of our church, the prophet, the 12 apostles, a bunch of people all speak. We get donuts and we sit at home with the TV and watch church on TV with the kids. It's pretty fun. That was today, Saturday and then tomorrow we have that again. So after the conference, I went to Best Buy and I bought a blogging camera, I bought some other stuff. And basically I've been thinking a lot about this, one of my things I've been digging and drilling deep in the Inner Circle members this session has been diversity. I've been around now for 14 years, and I know, I remember what happened when I got slapped by Google, a lot of times, paid, then free, then free, then free, I got slapped a ton. Facebook got slapped a year and a half ago, and luckily we got through it. Facebooks been really good. In fact, I feel like we penetrated Facebook. We kind of were all over it. I'm sure that if you ever have been on one of my pages, you see my face every day and I apologize I'm not better looking because you have to see my ads all the time. But we're pretty much dominating Facebook, we're everywhere. It's fun and we're having great success with it and it'll continue to grow. But we're doing really, really well there. But I hate putting all my eggs in Zuckerburg's basket. So we do a lot of other stuff. Like Dream 100 and we have partners, so we're growing there. But I'm also looking at what are the other core platforms, because we're not doing great in the other platforms and I want to go deep into each of them. I tried Snapchat for a little bit, I was pretty consistent with it too, but we just can't. …Snapchat is hard to grow. I think I'm moving off Snapchat, so I've decided to give up on that platform. But I'm really excited about Instagram. Instagram is cool because it's actually better than Snapchat, plus, easier to grow an audience. I started doing Instagram whatever it's called, Instagram lives this week. And I already get more viewers on Instagram live than I did on Snapchat. I'm like, crap I should've been doing this for the last year. So that's been kind of a cool thing. So I had a chance to meet a dude who's the number one guy in my industry in Instagram. He's got a huge 3 million person following. So I'm friends with him and we're paying him to help us grow ours and promote us. So I'm trying to go deep into that channel. So I want to just, again, it's all diversity in platforms and channel and people. So I'm trying to go really deep into Instagram. Then my next big play is Youtube. We've never had an awesome YouTube and I want to own it. So we're launching, some of you may know if you've been listening to the podcast, Funnel Hacker TV, which is going to be all on YouTube, obviously on Facebook and other places, but I want to force the audience to go to YouTube to consume and grow it. So we have a lot of cool stuff happening in YouTube right now, but it's just not growing that big. But I think Funnel Hacker TV will be because it's actually a TV show that's going to be awesome. But then with that I want to, we have 10 episodes that we've recorded that are being edited and are mostly done. When the book launch ends, so are we six weeks away, well book launch is two weeks away, so six weeks away from launching Funnel Hacker TV. Funnel Hacker TV episode one will launch as soon as the book launch is over. And then basically once a week one will be coming out. So those will be really cool. But to stimulate those, because those take a lot of energy and effort to do it. I'm starting a Funnel Hacker TV behind the scenes, which is basically going to be me doing a daily vlog. Casey Neistat style. Yes, I have been watching a lot of Casey Neistat, I've been geeking out on him, he's really cool and I like him a lot and I like what he's doing. I may be trying to get him to speak at Funnel Hacking Live, which would be cool. So lately I've been watching him and I was like, “I want to do that.” He's awesome, he has all his own camera's, videos himself, and edits it all and I don't have any skills like that. So I found a guy in our community who is posting in our Facebook group. We have like 50 people asking to help edit videos, but there's one guy that for some reason I really just liked him a lot. So he's doing the first test when we're starting next week. Basically I'm going to be video blogging this whole behind the scenes thing and then each day he's going to take all the footage and dump it all in a drop box the next day and take it and try to make a video blog, Casey Neistat style, and it's going to be living on YouTube and that'll be kind of its home. It'll be what, I don't know if it's the right word, but it's going to help boister up the funnel hacking show. My goal is to go deep into YouTube and dominate and to own it and just figure that out. So we're going to be hiring all the best YouTube people in the world to get to understand it and know and spending a lot of money and energy and effort. So we can dominate that platform so that it's a big platform as we have on Facebook. We'll have the same thing on Youtube, the same thing on Instagram. Just keep going to the core of the platforms that our people are at. Same thing I want to master TV, I want to master radio and potentially direct my own magazines too. So if you look at me, that's my, in fact, I wish all you guys were in Inner Circle, if you were all in my Inner Circle, this would be so much easier, I could show you all how to step deeper. But at Inner Circle meeting I was showing people, my first 8 or 9 years of my business was all about creating offers and we'd jump from offer to offer to offer. We got stuck at 3 million bucks a year. And then as we figured out which offer was our best, which was Clickfunnels, then we shifted into instead of creating a bunch of offers, we kept one offer but then we created, I used my creativity on different front end offers to get people into Clickfunnels. My webinar, my books, all these things are creative things we've created to get people into the one thing we're trying to sell, which is Clickfunnelsl. So there's little nuances, when I go from zero to 3 million dollars, I got stuck there for 5 or 6 years we couldn't break past that. I was focusing my creativity on lots of new offers. When I shifted my creativity from instead of creating a bunch of offers to how can I sell more people into one offer? That's when I went from 3 million to 30 million. And my goal to go from 30 to100, shift my creativity from different offers to mastering traffic. So my creativity is going to be focusing for the next year to two years on traffic. Does that make sense? So in my early life it was like every month we're launching Neurocel is our supplement. Our thing in the weight loss market, Body Evolution. Then we've got the thing with dating market. Then we got this thing in the couponing market, and every month was rolling out our new offer. Again, that's where we got stuck at that level. And then when we focused everything on one offer, Clickfunnels, first it was the webinar, promote that. If you listen to the podcast, every single week for an entire year, nothing but the podcast, then we added the book funnel in there. Excuse me, the webinar and the book funnel both pushing into that. Now I got the next book, the perfect webinar script, a bunch of front ends that all lead to the thing that's all we're really focusing on selling, Clickfunnels. When we focus on one singular thing, it went from 3 to 30, then we go from 30 to 100, I think we've got enough front end offers, I don't want to create anything new. I just want to focus on creativity within traffic. What are all the ways we can get traffic into it? So it's mastering all these other platforms and getting creative and figure out how we can be the best in Instagram, the best on TV, the best… and really spending the effort and energy to do that, and that's really how we'll scale to the next level. So anyway, as I was showing the Inner Circle members, this is a million dollars businesses, creating different offers figuring out what people like. You go from a million to 10, to 20 it's like, now you figured out what people like. Now focus on things, front end funnels to get people into that offer and then going from 10 million to 100 million is now focusing on creativity in the traffic. So for me it's like that. But the thing that sucks though is for me to go and do that and get them more traffic, what do I gotta do? I gotta put my face out there and then what happens? Its 10:30 at night and people are asking me if I have a Ferrari while I'm checking out at the grocery store. That's my fear. So there's the conundrum. But it's all good problems to have. Anyway, I just more wanted to catch up with you guys because that was funny. But a lot of times we have a goal that's pushing us one direction, but then we've got our fear of something else pulling us the other way and it keeps us in the middle, and I just don't want that to happen to me. I thought if I confessed it on a live podcast, I guess it's live right now but it's not live when you listen to it. If I confessed it on the Marketing In Your Car podcast then I gotta forsake it. I don't know. I don't know how that all works. Alright guys, I'm done. Take the groceries in and get to bed. We've got a long day tomorrow watching conference in our jammies, eating donuts. It's going to be amazing. Then Monday is when I have to repent of my sins. Monday I'm doing a week long juice fast because I've eaten enough carbs in the last 48 hours to basically be all next week and the week on. So I'm going to jump back into normal life mode. Plus I'm going to be vlogging, which is fun.  One of the cool things about vlogging, is that it makes my life not boring. Which is what is kind of fun about Snapchat or Instagram. It forced you to realize if your life is boring or not. It's documenting all these things throughout the day. And if I don't do anything, it's going to be a really boring show. The next four days is actually insane. I may or may not have purchased a full custom fit batman suit that may or may not have showed up yesterday. So that's going to be on episode number one. Because I gotta open it, reaveal and show JV videos behind it and a bunch of other stuff. That's insanely cool. Then we've got a whole bunch of other things. Anyway, you have to watch episode one, if and when it ever gets done. So anyway, that's the plan, but it's going to be fun. So I will share you guys a journey of what we're doing to dominate all the platforms and if you were at Funnel Hacking Live, we sold a course called Fill Your Funnel that will eventually be at Fillyourfunnel.com, but the live training actually starts on Monday, which is kind of cool. But we're taking people through this journey with us over the next year, how do we scale traffic. It's going to be kind of fun. So we'll probably open up registration for it in a couple of weeks, if you guys are interested. Go to fillyourfunnel.com get on a waiting list and you can get your funnel filled with prospects who want to give you money. That is my focus at least for the next 12 months and probably on. With that said, appreciate you all, have a nice day. Have a nice night and we'll talk to you guys soon. Bye everybody.

The real secret to converting with funnels… Today's episode is part 3 of a 3 part series of Russell speaking at a $100k event where he taught about the psychology of funnels. Here are some of the things you will hear in part 3: Some tips and tricks when it comes to building funnels. What the cardinal rule of upsells is and some of the things that will help convert an upsell. He also gives some cool tips for using Facebook Live. So listen below to find out how to make your funnels awesome and successful. ---Transcript--- Russell Brunson:               All right, so now we're going to … Cause now, like everyone … I'm the funnel guy, so let's talk about funnels, right? Now that we've got the foundation stuff out of the way, so then it comes to how do we build the funnel? I lost … There's the lid. For me, the funnel … Everyone thinks there's some magic. I have people all the time like, “Hey Russell. Do you have an MLM funnel you can give me, so I can grow my MLM?” I have a funnel that's worked for someone I can give you. “Hey, I'm doing this.” I give them the book funnel. I was snickering yesterday. Everyone's like, “I need your book funnel. [inaudible 00:46:27] book funnel to work.” It's like, well kind of. Y'all have the funnel now. That's the framework. What makes it work is this stuff we talked about, right? The pieces don't change. My funnels are not complicated If you look at my funnels versus, I have friends who like to brag about the complexity of their funnels. They're insane. My funnels are so simple. They're usually four or five pages and that's it. It's, very simple. My thing, I think … In fact, I was at a Infusion Soft thingy and I was watching these guys and they had all of their … These guys were building all of these funnels that had like a billion different segments and all this stuff. You know those Infusion Soft charts, that show all the thing … I was just sick to my stomach. I'm like, “Guh.” They're like, “Yeah, well if they click here, then it takes them this sequence. If they don't, they take them to here and then if they've done this thing for three days and they haven't done this and then they go here and …” All this stuff and I was just like … They have a billion different branches. I'm looking at that, I'm like, “You know the problem with that, is I have no idea what the crap to fix if something's broken. There's so may things. I want five or six variables max I want my cost per ad, I want my landing page conversion, I want my sales thingy. I want four or five things and I'm going to go and spend a thousand bucks driving ads. I'm going to stop and look at it and be like, “Okay, cool. It's one of these five things that's broken. Maybe two of them. Let's fix just those.” You've got a thing that's got 8,000 sequences. I can not make it better. What's more important, is become better at selling. Me getting better at telling a story is better than 8.000 segmentations of lists. I'll make way more money by becoming better at telling my story, than I ever will from the third, the guy that didn't click on email 13, send him this one instead and then send this one at two in the morning and then. Holy crap. Just sell yourself better and that's worth a million times more than that, right? I make them simple. All my … Everyone's cheering back here, “Yay, simple funnels.” My stuff's all very, very, very simple, but I've become a master at understanding this. The opportunity switch to the opportunity stack. I'm just going to talk about a book funnel, but this could be any funnel. Does not matter. The first thing I'm looking at is that is, what is the opportunity switch. There's going to be a video of me telling a story about the opportunity switch. With my book funnel, I'm telling a story about my book, my epiphany story about how I had an opportunity switch and how this book is going to give you that same thing as well. Right? That's the key. That's the magic. If I'm doing a webinar, what am I doing? Telling a story about my opportunity switch, tell the epiphany story. They have the same epiphany, they're sold. I don't have to sell them anymore. If I'm selling supplements, same thing. Tell them the story, how did my epiphany pitch. It doesn't matter what it is. That's the key, is I'm telling a really good story about how I had my epiphany, and if I do the job right, they'll have the same epiphany and then they'll buy the first product. From there, it's coming and the biggest thing most marketers do, when they start creating their upsale, downsale sequences is like, “Okay, what else do we have on the shelf we can sell them? Okay, they bought my book. Let's sell them, I don't know, some other random thing.” Or, they bought the book. Let me sell them more of that same kind of thing. Now, in supplement world, this is like the default. E-commerce/supplements, it's kind of like remember A-E-I-O-U and sometimes I and W, or E and W or whatever that is. There's two times this rule breaks. In supplements and e-commerce, whatever I sell on the first phase, if I sell supplements, I sell three bottles, my upsell's always six bottles of the exact same crap. If I sell e-commerce, we just did a campaign for Fiber Fix. Three Fiber Fix, I'm upselling a crap ton more Fiber Fix. It's e-commerce and supplements, you sell more of the same thing on the next page. Only time you do that. In information products, that will kill you. First time I really got this, it was when we launched our 108 Split Test book, which was kind of ironic, because the whole book's about split test. We launched this book and the landing page converted and non of the upsells did and I was so pissed. I'm like. “Why is this not working?” I retweaked this offer probably 12 times. I changed the video, changed the pitch, changed the offer, changed the thing, the thing, the thing. I'm like, “Why is nobody buying this crap?” The main thing I was selling was, they bought a book on split tests, and my upsell was this whole course on split testing. I'm like, “This is all the cool stuff you need. You told me you wanted split testing. I'm selling you more split testing. Why are you not buying that?” I had one of my friends, who went to my funnel and bought it and he texted me. He's like, he said, “Hey man. Cool book. Thanks for the book.” Then he's like, “I bet your upsell is not converting.” I was like … I didn't tell anyone, cause the conversion, that's my thing. Like, “Why would you say that?” He's like, “Ah, I can just tell.” I'm like, “Well, I'm just curious. Why would you assume that?” Anyway, he shot … it's Tim Erway, if any of you guys who know him. He shot me this message, he's like, “Dude, cause you did the cardinal fail of upsales.” I was like, “All right. Yeah. What was the cardinal rule again?” He told me, he said, “When somebody buys your first product …” Think about it. Let's say it's My Gear, The Truth About Abs, right? I want abs so bad, right. I buy Truth About Abs. My mind, as a consumer, I'm like, “I've got abs. That itch has been scratched.” And I'm like, “Ah sweet, I got abs. Whew.” Then here it's like, “Hey, I'm going to give you workout videos, so you can get abs.” Like, “Dude, I already got abs. I just bought them. They're … It's done. My itch has been scratched.” He's like, “When people buy your split test book, in their mind, that itch has been scratched. It's done. Nothing you do will get people to buy more of that.” I was like, “But they raised their hand as people interested in split tests.” Nope, that itch has been scratched. He's like, “You've got to look at, you just did an opportunity switch. What is the next thing they need to be more successful with that? What's the stack? What's the next logical thing?” I was like, for me I was like, “Well, if they scratched their itch on conversion, conversion's awesome, but they're only coming to the website and then they're kind of screwed, right?' For me, it was traffic was the next thing. We shifted that to a what's the opportunity stack. Now you know how to make your pages convert, now let's get people to actually show up. Switched it and stacked the next opportunity. Boom. I was like, “Crap, that was so easy.” Now everyone in my funnel's [inaudible 00:52:17] the psychology of, okay. First lead is the switch. Now we've got them believing … This is why I love free book offers. Why I like low end things, because the lower the barriers initially … All I have to get them to do is to raise their hand and say, “Yes, I'm going to buy your book.” By saying that, they've subconsciously sold themselves on like, “I have now switched off on the opportunity. This is now my future. I'm a guy who has six pack abs.” They've made that switch. You know, as soon as you pull a credit card out of your wallet, you are voting. That's why, we don't do customer service and crap, cause I don't care. We get people to vote with their credit card, cause that's the only thing I actually believe. Every time we do focus groups and all that kind of crap, people give you whatever … I only care about people voting with their credit card. As soon as they pull a credit card out of their wallet, they have voted that this is the opportunity that they are buying in to. They're done. The next thing is just like, “Okay, you've already bought in to this now.” That's why I like making this first opportunity as low barrier, as easy, because as soon as I get them to sell, subconsciously they're 100% in. Now the stacks become easy. Like, “Hey, you got this. Now you need this.” People always ask me, “Well how many upsells should I have? What should be the price points on it? Duh, duh, duh, duh.” It has nothing to do with price points, it has nothing to do … None of that crap matters. People are like, “Well, should I go from free to 97 to 290. What's the …” Everyone worries about that. It has nothing to do with that. It has 100% to do with, what's the next logical thing this customer needs to have success in the new opportunity I just gave them? This might be a $25,000 offer, if it makes sense. If that's the next logical thing that they need, or it might be $37. Price point does not matter. It's the logical sequencing of the offers that is the key. That's what makes any funnel work, is the logical sequencing of offers. Speaker 10:        May I ask a question? Russell Brunson:               Yes. Speaker 10:        With the opportunity switch, is that more emotional and then the opportunity stack is more logical? Russell Brunson:               I don't think anything logical sells. [inaudible 00:54:11] why I think logically, there's still emotion. Speaker 10:        Well you know, you've got this … You've got emotion and logic here. Is that [inaudible 00:54:18] the epiphany bridge? Russell Brunson:               Yes. Yes, sorry. Yeah, so the emotional part's the [inaudible 00:54:28], the logical part … Logical's like that how they explain to their wife [inaudible 00:54:33] buy something for 25,000, $100,000. How do I explain to my wife like, “Yeah. I spent a hundred grand to go on this thing, because it's going to be really good for my … No, I just want to hang out with me and Joe and everyone.” Right? We emotionally get bought in, but I'm still always selling from emotion. I'll talk about logical, the logical justifications in the videos and stuff like that. It's still emotional. Speaker 10:        [inaudible 00:54:54] emotional [inaudible 00:54:55] stack. Russell Brunson:               Yeah, I think so. Speaker 10:        How do you extend that story, that epiphany story [crosstalk 00:54:59]. Russell Brunson:               New story. New story. Speaker 10:        It's a new story? Russell Brunson:               Yeah, so it's like here's split testing. Like, cool. Let me tell you a story. After I got … I'm sending this book out to you in the mail. You guys are going to go crazy for it, cause it's going to show you split testing. For me, when I started to get in to split testing, I was really excited, but the problem was, I didn't really have traffic coming to my website. I was doing a split test, like three people come. You can't actually … It doesn't help.” I start going in to the whole story. Speaker 10:        A new epiphany. Russell Brunson:               Yes. Speaker 10:        You're sharing. Russell Brunson:               Yeah. Speaker 10:        Okay. Gotcha. Russell Brunson:               Sometimes multiple epiphanies. I'm telling as many stories as I need, to get that idea across. Speaker 10:        Okay. Russell Brunson:               How many stories do you think I've told in the last hour, so far? Speaker 10:        A lot. Russell Brunson:               Anyway. The more, the merrier. It's not like, what's my one epiphany bridge story. Usually, it can be multiple. Any time I explain something that's confusing, I've got to step back again, “Well, it's kind of like millions of motivational speakers running through your blood. That's what ketones are.” Okay, and I keep moving forward. Okay, so like I said, some upsells, there's one thing, cause that's the only logical thing they have. Some upsells, there's two. Some upsells, I have one thing and I have a downsell. It matters less to me what it is and more tome just, what makes sense for this customer that's on this path? I remember reading the Emyth 12 years ago, and one of the initial things he talked about is the process of somebody walks in to a store. Last week, my wife wanted to go to the mall, cause we were going on a cruise in two days and she wanted to get some new clothes. I hate going to the mall, but I love GNC. That's my … I love supplements. I take more supplements than I should, every day. I love it, right? I go to GNC and, the thing I hate about GNC though … How many of you has been in to a GNC? What happens as soon as you walk in? They just pounce on you, it's like, “Ahh [inaudible 00:56:30]” I hate it, so I take a breath like, “Okay.” I walk through the door and within like one step, the girl comes out, “oh, blah blah.” I'm just like going through this pain like, “What are you looking for? What do you want? What do you need?” I'm like, “I just want to look at supplements. Leave me alone.” Then it's like finally, that horrible pain's gone and she leaves me. Okay. I can start looking, right? I'm remembering the E-myth and thinking about, I love GNC but I always have this pain going in, because the process is so weird. I start looking at … I became obsessed with this. Everywhere I go, it drives my wife nuts. We're going through anything and the way a waiter pitches me, depends on what I'll buy and what I'll tip them. I want to get sold. I'm obsessed with the process of everything, from offline funnels to online funnels to everything that's happening. For me, I'm just looking at that like, “Imagine that you're your customer, okay, and they come here. What's going to capture them, like a really good video. You're going to cut out the techno babble. You're going to tell a really good story, that's going to be exciting, it's going to be visually good, it's not going to be me against a white wall, trying to be boring. I'm going to find a good background and make it look visually stimulating, so it's cool. I'm going to tell a story that captivates them and make then=m an offer that's so irresistible. It's a new opportunity that's going to change their life, and that's what we do here.” Then I'm like, “Okay, they bought the book.” How can I serve them the best? What's the next thing I can do to serve this person the most? It should be this. Do I have a product that does that? No, and that's what I need to make them. I need to make a product that does that, cause it's all about, how do we serve our people at the highest level. That's more important than “I've got a whole bunch of products. What do I plug in and where do they go and should this be the upsell?” No, think about the process. If you're walking in to GNC, if was walking in to GNC, I would change the whole process to like, “Hey, welcome to GNC. Here's a free power bar. Let me know if you need anything.” I'd have been like “Huh.” Eating a power bar, I'd buy four times as much stuff. I'd be going through things. I would just be focusing on that customer journey, what's happening through the process. For you guys, that's the way to think through this. Think like, someone buys this like, “Oh man. It's kind of expensive and we ship them out DVDs and all this stuff.” Maybe some people don't want DVDs. Maybe they don't have a DVD player. Maybe I'll downsell them. Maybe they just want a digital version. Maybe that would be my downsell, is a digital version, cause that's probably what they'd want. I'm looking logically, like what makes the most sense to them. If you can craft that, that's the magic. That's how you get a funnel that converts and how you make it work awesome. Speaker 10:        On that first page, how long generally … Do you have a time frame of the ideal video length? Three minutes, 45 minutes. Russell Brunson:               This is what … Speaker 10:        Or does size really matter? Russell Brunson:               One of my professors told me one time, he's like, “It needs to be … it's like a girl's skirt. It needs to be long enough to cover the subject, but short enough to still be interesting.” That's my gauge I my mind, always. If it's getting boring and long, then I … But I don't have a timeline. How long does it take me, take the story, where it's still engaging? It might be three minutes, it might be 20 minutes. If I tell a good story, people will sit there. That's more important. Yeah. There is a duration to the price of the thing I'm selling and how long it is. If it's a free book offer, I don't have to do a lot to get people to take that, but still need to get them to buy in to this, or else the upsells won't convert. A lot of times you see people book offers, “Get my free book. It's amazing. You're going to love it. It's free. Ahh.” That may work good for getting people to buy initially, but it kills you everything back here, cause they're not bought in to the opportunity switch. If you can get them to buy the opportunity switch, then everything else increases, from the rest of it on. Any other questions about that stuff at all? Cool. Then the last piece of this … Oh yeah. Speaker 11:        Where does the traffic primarily come from? Russell Brunson:               Cool. All right. The last piece of this. Traffic all over the place, but I want to show you guys what's working the best for us right now. On the last page right here. This is Anthony DeClemente. He is one of my buddies. He owns this company, biohacking stuff. We started, we're starting an online reality show called Funnel Hacker TV, just cause we want to … Without people … I wish we had like five hours, I could talk about more of this. For our customers, to build the whole culture, the biggest thing that we got to do is believe. Get these guys to believe in this right here. What I do, I do a lot of stuff to show belief. Friday we do a show called the Friday Funnel show, where I'm building an entire funnel in 30 minutes and I show them over and over and over again that I drink my own Kool-Aid. That I'm actually doing this. It's like the biggest thing for sales we've ever done. We do, we built this reality show, where basically each week, we pick an entrepreneur that's got a really cool product and we take them, figure out the product, the offers, build the thing and launch it. He's episode number one that's coming out. He had no list, no following, switching markets to a whole completely different thing, but he's just really good at what he did. We had him write a book. This whole campaign went from zero. I'm saying, you don't have to have a big following for this to work. This went from zero. In the last six weeks, we sold 8,000 copies of his book. He just finished his very first biohacking week in Chicago, had a whole bunch of people pay a crap ton of money to come out there and go through the experience and this whole business went from zero to it'll do a couple million bucks, yeah number one. All just from this. No other traffic source except for this. As you start going further down the cold, it's different, but for most people, you can build really good off of this. Facebook live, Facebook loves us right now. They are wanting all of us to do it, so what we do, and I'll kind of give you Anthony for example. He's got a book funnel. Some questions like what's the message? What's the best Facebook ad? I don't know. I have no idea what message is going to be right. Everyone responds to different things. What, Anthony I said, “First thing he has to do is, every single day you have to do a Facebook live video on a different topic. Every single day, for the rest of your life.” He's like, “But I don't know if I have enough ideas.” I don't care. Every single day for the rest of your life. That's your only job, is to make a Facebook live video. What he did was he made a first Facebook live video and I was like, “It's biohacking. Do the weird crap. Get things with lasers up your nose and all sorts of weird stuff and that'll be your Facebook live.” Then he did that and nobody cared. We did another one, and nobody cared. Then we did another one. We found out that about one out of 10 does what we call force virals. One out of 10, and what's weird is, it's usually the message that I think is the stupidest message ever. The first video we had that went force viral, the title of it was How to Biohack Your Vegetables. It was like, “Hey.” He's cooking, he's like, “What you do is you put butter in your vegetables and it's biohacked now.” It got like two or three million views and sold hundreds and hundreds of copies of the book. I was like, I thought the cools ones with the lasers in his eyes and ears would be the cool thing, but no. It's never what you think. We build a marketing campaign, we focus on one thing and it's the wrong one, it's like no. Do a Facebook live every single day for the rest of your life, on a different message and you'll find what the market actually cares about. What things they do. It's a consistency thing. Over and over and over again. Here's a couple things on Anthony's, just printed out a guide to help you guys, cause there was a lot of questions on it yesterday. The main thing is again, profile picture has a huge thing to do with people actually being part of it. The name should not be a company. People do not want to engage in companies and they do not want to share things from companies, they want to engage with you, the attractive character. The ult leader. All the headlines are super easy. They're things that are shareable, so it's not too complex. It's like, ,”Hey cool, how to biohack your vegetable. How to …” What was this one? “How to biohack, detox and get a flatter midsection.” There's a simple call to action with the URL that's not clickfunnels.com/1234/ … It's something that's also benefit driven, like biohackers guide. It's like, “Oh cool. There's the guide. Speaker 12:        Do you boost these or no? Russell Brunson:               Yeah, I'll talk about that in a sec. Speaker 12:        And you can boost with a URL? You can do that? Okay Russell Brunson:               Yep. I'll talk about kind of that strategy here in a second. Can the video structure, typically this is the structure. They're usually three to five minute videos. The first 15 seconds is like, “Hey. I'm Anthony DeClemente.” Then, if you have a cold like me, so I'm, “Hey, I'm Russell Brunson. My fellow funnel hackers, I want to talk to you about whatever.” Calling them out. Then the next thing is, this is … We ask people to share like, “Hey, if you like this video, at the end of it if you can please share it, that way I know if you like this content, and I'll make more like this. If you don't like it, don't share it and I just won't make any more like this.” Some people are like, that's how they're voting if they like it, by sharing. Which is huge. The first 15 seconds, we tell them to share it if they like it, we ask them to do a favor like, “Hey, if you thought this was awesome, share it. That way I know.” Huge thing. Then, four minutes of teaching. I would say teaching/telling epiphany bridge stories is more important. Telling a good story. The end of it, a call to action to whatever it is your front end things is. “Go get my free books.” Anthony, every single day, he's showing one biohack, and then “Hey, go get my book Biohackersguide. Com.” Then down here, the very first post … As soon as he starts a video … When you first do a video , first it goes out to your fan page, right? Anthony has zero people on his fan page, the first probably hundred videos, right? Nobody was there. He just did it, and then as soon as it's done, then what our guys will do, they'll come in the very first post. We try to post the link to the actual offer, so that everyone sees that initially. It's pulls in a picture of the product, stuff like that. Somebody manually is adding that in. Now, because he's got more of a following, as soon as he starts a thing, someone goes in and posts it really quick as the first comment, so it sticks there, then it goes live. What we do is typically, for each of these videos it goes live, we put about five bucks behind it, just to see what's going to happen. If you've got more of an audience initially, you don't put money behind it. If you have zero audience initially, you put about five to 10 bucks behind it, just to see which ones get some traction. Then as soon as one thing gets traction, the way that we judge traction is right here, is the ration. It's the 1% share to view ratio. How many people viewed it and how many people shared it? As soon as you get 1% share/view, we call that internally it's a force to viral video, which means I can spend as much money as I want and it's going to go viral and it's going to make us a bunch of money. About one out of 10 hit that number, and then we dump as much money as we want or can or need to behind that and it'll just kind of blow up. For me, this is … the biggest thing I can give you guys is this. Speaker 12:        Is the 1% based off of views? Russell Brunson:               It's the ratio of views to shares. Speaker 12:        Views to shares. Russell Brunson:               This video's got 1.4 million views. Its got 10,000 shares, so it's 1%. Speaker 12:        [inaudible 01:06:19] Russell Brunson:               Huh? Speaker 12:        [inaudible 01:06:23] Russell Brunson:               We're not mathematicians, we're marketers. You are definitely way smarter than me. It looks like one to me. It's a ball park. If it's close, we're going to blow it up. That's kind of about what we're looking at. Then we can promote it. What's cool about this, if you think about everything we talked about earlier, right? We talked about traffic temperature up here, right? What's cool about these videos is that, every video, you're learning what people respond to and what they don't respond to. We realize like, “Wow, they actually care about biohacking vegetables. Let's do more things like that, cause they shared it.” You're able to speak to different times. You can speak sometimes in techno babble and you're going to boost … It may not do as good, but you're going to boost it to different audience. For me, I might do a Facebook live talking about funnels for network marketers and I do it and nobody on my page cares, but now that video, that ad's done and my guy will blow up all the network marketing companies, and then boom. We get all the network marketers to come underneath us. I might do one, funnels for real estate agents. Funnels for … I'm just, it's like carving out little pieces of the market you can then target differently. It also helps you figure out what people actually care about, what they're listening to, what they click on, what they share. As of right now, this is such a big piece of our strategies, because we're learning so much so fast. I mean, I could write a thousand surveys and not get the same data we get from just doing a daily video, every single day, consistently, consistently, consistently doing it. Russell Brunson:               From the funnel side, those are the keys you guys, and hopefully that helps a lot. Speaker 16:        [inaudible 01:10:05] Russell Brunson:               Am I allowed to celebrate something? Just kidding. We do an event once a year, that's … Tony Robbins is our key note this year and it's basically me on stage, with a bunch of our … [inaudible 01:10:18] difference. Me on stage and then we've got people that are click funnels members who are doing it in different markets. We got a really cool couple, Brandon and Kayla. They're in the fitness industry. They sell $149 product. All they do is Facebook lives. In fact, they do an entire webinar pitch on Facebook live and they'll do … During a live Facebook live, they do 150,000, 200,000 dollars live on it, and they boost it afterwards and do five, six, seven hundred thousand dollars. I've done … Jason talks about webinars later today. Speaker 17:        That's incredible. Russell Brunson:               Doing, if you do a whole bunch of these viral videos like this on your Facebook live, and you're building an audience and stuff's coming that's really, really good, then you come in and you do your entire webinar. I've done three Facebook lives that were me doing my entire webinar live and in front of everyone, just talking. Al of it over a quarter million dollars in sales, cause it's just engagement and live and it's really fun. A lot of cool ways you can use that. Anyway. I hope that helps you guys and … Speaker 18:        That's awesome. That was good. Thank you.

The process of going from hot to warm to cold traffic. On today's episode Russell talks about re-launching the Marketing In Your Car podcast and how that is going. He also talks about building a Dream 100 list and how that helps you grab big piles of cash before trying to market to a cold audience. Here are some cool things in this episode: The exciting new things happening with the Marketing In Your Car podcast. Why Russell tells people in his Inner Circle to grab the piles of cash in front of them before doing extra work to market to a cold audience. Find out what is happening with Russellbrunson.com and how you'll be able to watch him go from 0 to a million of his books sold. And how you can watch the each process by subscribing to the podcast, following Russell's blog, and by watching Funnel Hacker TV. So listen below to hear Russell's thoughts on the podcast, and his Dream 100 list. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to a freezing cold Marketing In Your Car. Boise has been covered in feet of snow, not foot, feet. Many feet of snow. Everything has been frozen. We've had three snow days in a row, back to back to back. But I had to get to the office today because we were doing a webinar, and I don't trust my home internet connection as much as the office. Plus I miss everybody, I wanted to see them all again. I've been working from home the last few days. I still haven't finished the book, it's killing me. But we did get launched the Marketing In Your Car free MP3 player. So if you haven't got yours yet go to marketinginyourcar.com. I'm guessing though if you're listening right now, you're probably on. We had to do a couple of things, I think I told you. Our old RSS feed, I totally screwed up on so we retired that podcast. So it's, that one's kind of paused. It says archived image there. And then if you come to the new one, that's the one you're listening to right now. And we're all hanging out and having fun over here. And what's been fun, by kind of restarting the thing and launching the free MP3 player, we were able to do a new launch around it, which is fun. So we've got over a thousand people in the first 24 hours have gotten a free MP3 player. So hopefully a thousand of you guys are listening to this, or more, that are new. And hopefully we'll keep growing. I just appreciate all of you guys sharing and all the good feedback for the podcast. Makes me happy. In fact, today was really, really cool. One of my friends, he's the Clickfunnels member and someone I met, I think at the first Funnel Hacking event, anyway, his name is Travis Cody. He sent me, I got this box in the mail today and I opened it up and there's a video playing on the screen of this box, talking and it's Travis talking. And then I looked down and inside of the box there's these two huge books, and I pull them out and a lot of you guys know I'm Mormon, so there's a Book of Mormon. It looks like a special font on it, different color and everything. And it looks like two Book of Mormons, but it's the Book of Brunson. I'm like, what? I open it up and it's all of my podcasts put in this book. It was the coolest gift I've ever gotten. I don't know, he says he's got an idea, so maybe we're going to start selling these as an actual product, but it was super cool. So I got the Book of Brunson now. So if I start quoting scripture, I'm like, “The Book of Brunson, Chapter 2, Verse 16.” You'll know what I'm talking about. It's all coming from this podcast. It was a super cool gift from him. So thank you Travis if you're listening. Appreciate that, it was really fun. It's just been fun re-getting excited about this podcast. I've been doing it for so long now and at first, I don't think anyone listened for a long time. But I was doing it because I thought it was fun. And the cool thing is that, because of the way I set up the RSS feed, I had no way to check if people are actually listening. Which is actually helpful because then I didn't know if anyone was listening, so I didn't assume people were listening. Now,  a few years later, I know we've got a lot of listeners. Now that we're moving things over I'll actually be able to see how many people are listening and downloads and all that kind of stuff. So that will be kind of fun. But regardless, it's something I enjoy and it's been hugely beneficial for me, just to get out my thoughts and ideas and what I'm thinking. And you guys have obviously have been a huge sounding board for me as we've gone from near bankruptcy when I started this podcast, to where we're at today. And I just appreciate you guys listening and sharing and commenting. So if you guys are listening, please I love for you to come and comment on the new feed because we switched over, obviously there were zero stars, I think we're like 35 or 40 stars now, so that's good. But the more you guys can come and comment, let me know. Right now, especially for the next week or two, I'm really intently reading comments. So feel free to drop a comment. I'm sure I'll read it, which will be kind of fun. With that said, welcome to the podcast, those of you guys who are new. So for those who are new, the way this works is as I'm driving to the office and back I just share cool ideas and things we are working on and stuff that I think would be helpful for you. I'm heading home from the office right now. I had a webinar today with JLD, John Lee Dumas, which was fun and worked awesomely. We helped serve his people well. We sold a bunch of Clickfunnels, which is the key to happiness for me and for them as entrepreneurs, as you know, which is really cool. And then afterwards we had a Dream 100 meeting. What is a Dream 100? As you listen and you guys catch up on my podcast, I talk about this a lot, but this is the foundation of promotion of business for me. So go back and find some of those calls where we go deeper. Basically Dream 100, who are the 100 people in your market that have your dream customers on their list right now, and how can you get them to promote you to their audience? When we launched the Dotcom Secrets book, we built the dream 100 list, and we started sending people Dream 100 gifts in the mail. We sent them copies of the new book that was coming out, we sent Ferrari key chains because we were giving away a Ferrari.  We did all these cool things, we kept sending them out. And we did that to get people to promote. And it's funny because from that Dream 100 campaign, we got a whole bunch of people promoting the book that I didn't have relationships with at all. We found who were all the top business podcasters that are out there. So I had a bunch of them and we started sending them the book and stuff. John Lee Dumas was one of them, I never met him at the time. A couple of days later I get an email saying, “Russell, your book is awesome. I want to promote it.” And now we've done 3 funnel hack webinars, he's sold a few thousand copies of my book and we've made a bunch of money together. And it came from the Dream 100 concept. John was just one of the many people we did it with. But I built lists of 100 people, and honestly my Dream 100 list keeps growing and growing. And that's what today's meeting was about, kind of trimming that down. Who's our Dream 100 for my next book launch coming up in April? And we're putting those things together and kind of mapping out a strategy. And a couple of things I want to know. One thing, the book launch is at the end of April, so we're like almost 3 1/2 months away. And we're doing this now. A big part of this is digging the well before you're thirsty. A lot of you will launch a product and then start going and bugging JV partners and stuff and it's like no, do that work ahead of time. So we're planning out now, we'll be contacting everyone and getting people information so they can get it on the calendar,  and we'll be sending copies of the book as soon as they come out. We're trying to prepare for that and get it ready and build a good relationship with everybody before that. Just to kind of get people excited for the book. But it's the foundation. So what's cool is we have our new reality show that's close to done called Funnel Hacker TV as well. So we filmed the Dream 100 process today so you guys will be able to see it soon. You'll see how this is the foundation for everything we do in our business, building that list of partners. And initially…..my biggest goal of the Dream 100, if I can get them to promote my book or whatever the thing is that we're selling, that's the best. If I can get them to promote on a podcast, or through their blog or email, that's number one. So we try that initially, but a lot of people can't or won't. So after that is done, we try the first phase, which is let's get them to promote it, that's a warm audience, excuse me that's the hot. We got the hot and transition down to warm. The warm audience may not know me but I can market to Toni Robbins' followers, or Tim Farris' followers, or things like that on Facebook, so that's a warm audience. People may know Toni and not me, but I can create a bridge page that bridges that gap between Toni and me, and then get them to buy the book or whatever the thing is, register for the webinar. So we start building bridge pages to our warm audience to bring them from there over. So that's the second thing, taking the Dream 100 list we have and then going after them as a warm audience. We're advertising directly to them as opposed to Toni or someone directly marketing to his people. So that's phase number two in our Dream 100. And then phase number three is to go into cold traffic and stuff like that. So one cool thing we're doing that's not live yet, but may be live by the time you guys get this. Changing up Russellbrunson.com. So again, depending on when you go there. If you go there and see a picture of me standing there with a bunch of links around the sides of me, that's the new one. I'm doing this blog and the blog I'm going to be documenting this journey of how we're doing this whole thing from the dream 100 to the book launch and trying to take you on a journey from how we went from 0 to selling hopefully a million copies of my book. So that's kind of cool. So you'll see the transitions we go from hot traffic, our own existing lists, then our partners lists, then shifting and transforming down to a warm audience. From there trying to saturate that, and from there transition down to a cold audience. And what's the differences between going after warm traffic versus cold. Because it's different. The way I position hot, if you've read the Dotcom Secrets book you know about hot traffic, warm traffic, cold traffic, but it's different the way I sell to each of them. So we start with the hot, it's funny in my Inner Circle, everyone's trying to convert cold traffic. I'm like, “Wait, there's a huge pile of cash sitting right in front of you. Grab the big pile of cash first. That's your warm market, grab them first. That's the hot market, excuse me. Then there's the warm market, which is one step back, that's the next big pile of cash, so grab that before you go for the cold.” Make all the money you can out of the hot market, then go to the warm market, then you go to the cold. And each level of that process, moving from hot to warm to cold, the sales process, the funnels, the messaging, the language patterns, all those things change. I'll be sharing those and documenting them on the new Russell Brunson blog. How we went from 0 to a million copies of my book here over the next, I mean who knows how long it takes to get me a million bucks, probably a couple of years, which will be kind of cool. We're going to be doing all sorts of stuff. We already have in the works, plans to do infomercial, radio campaigns, mass market, PR. It's going to be a ride. It's going to be a fun journey. So hopefully you guys will come along on the journey with me. But just know that that's kind of what we're doing. The goal is to show the strategy. How we roll out a book and how we take that book and help it to, the Dotcom Secrets book, when we launched that, it was the foundation that got us, to now we're almost 30 thousand active customers inside of Clickfunnels. So that's the goal, how do we do that and how do we leverage a book or any kind of front end product, to build the back end of your company. So that's the journey that I'll be taking you guys on. I hope you can join me for the ride. With that said, I'm home. In a day or two or whatever check out russellbrunson.com, check out the blog and we'll start the first post. I already wrote the first post, and we're going to start doing that once a week. Sharing the journey and showing you how many books we sold from each of the things and that'll be the game plan. With that said, I'm home. Appreciate you guys, thanks for listening, thanks for subscribing. Please come comment and share, let me know what you're thinking. I'm excited to be on this journey with you guys. Talk to you all again soon. Bye.

Something I'm testing to stimulate and increase the quality of our customers. *****SPOILER ALERT****** In this episode of Marketing In Your Car, Russell spills the beans on the ending of Star Wars: Rogue One, so if you haven't seen it, skip ahead to 1:20. After that, he also talks about learning all about RFM (Recency, Frequency, and Monetary Value) from some old school guys and why he will be spending 2017 focusing on the frequency that his customers buy. Here are some other cool things in this episode: What Russell plans to do to increase the frequency at which his customers are purchasing. Why it's important to keep your customers “Warm”. And find out what some of the cool things are that will be happening this year. So listen below to learn what RFM is and why it's important for your business. ---Transcript--- Good morning everybody! I hope you guys are doing awesome, it is New Year's Eve morning. It's the morning of the eve. I don't know if that makes any sense. But I'm heading to the grocery store real quick to get some stuff for the party tonight. I'm really, really excited for it. Some cool things happening, just real quick. For those of you guys who want a timeline for when, if you're listening to this in the future, last night Rhonda Rousey fought what's her name Nunez. The fight lasted less than 48 seconds, it was insane. I got home last night and seriously tried to find a pirated copy online because I had a hot date with my beautiful wife last night. It was crazy. I can't even…I felt so bad for her. So that happened last night. And last night I went and saw Star Wars Rouge One. I gotta tell you what, people are like, “Star Wars sucks. The new Star Wars is lame.” All these things, right.  It was amazing. I don't know. The fact that, I don't want to spoil it for you, but the fact that everybody dies at the end was amazing. That was actually, I mean it's sad, but that was so cool for the story line. And then the fact that the very end that Darth Vader has his fight scene and going through thrashing everyone. How could someone not think that movie was not amazing? I don't know, anyway, it was amazing. It's funny because I get done, and not that I'm easily amused, but if you listened to my podcast a while ago, I don't know how much money they invested in that, but I paid $12 for the ticket. Insane, they entertained me for that long and it was amazing.  I loved it, it was really fun. But I digress, because today I've been wanting to do a podcast because I have something that I've wanted to talk about for three days and I keep forgetting to talk to you guys about it. So I'm stopping everything, I almost did it last night at like two in the morning because I'm so excited but I was kind of tired. So I'm talking about it now. This is a cool thing I wanted to share with you guys because it was a big epiphany for me. In fact, let me catch up the last podcast. We told you about my goal, what we're doing, trying to 3x the company. In one night we had three hundred thousand dollars in new money we had to make, it was insane. So we launched funnelimmersion.com, some of you saw that. Plus we went and hit all of our other Hail Mary passes. Of the five Hail Mary passes we threw up, almost all of them hit. It was crazy, within 24 hours of me doing that podcast, we made over 500 thousand dollars and smashed our goal. It's crazy. The last two days we didn't even need to do anything. But then the next two days, because of the momentum of that first initial push, it was insane. So we did, well we'll see what happens today, in the last 3 days we needed an extra 300 thousand dollars in money, and we made almost a million. In fact, it's crazy, for us to triple the company, and I didn't know this until after we did it. I'm glad our accountant didn't tell me, because I would have thought it was impossible if he would have told me. I'm so glad that sometimes people don't tell you stuff. Belief is such a funny thing. But he told me after we had smashed the record he was like, “Just to put this in perspective, for you guys to beat your record, in December, the worst month in the industry, you would have had to make 40% of the money that you had actually made all of the last year.” I was like, “What?” It's just crazy. We ended up doing, we made, actually hit 50% of last year's revenue in December, which is crazy because last year was an 8 figure year. So 50% of our revenue. We basically got half of our money last year, in December. And way more than 3x'd our company from the year before, which is crazy. So I feel bad for the morons in 2017 who are running this company, because they gotta 3x that again. Oh crap, that's me. Dangit. I was like, “The more we do now, the more we have to do next year.” So it'll just keep raising the bar. Alright, so I'm going to step back. There's so many other cool things I want to share with you guys. Funnel Hacker TV episode one is finished and it's amazing. All the other ones are in production. The two comma club video and award thing is in process and almost done. There's so many, I can't even tell you guys how many cool things are happening right now. The new Marketing In Your Car mp3/funnel/element in the editor are all going to be live next week, next Thursday. I've been going for four and a half minutes and I didn't talk about what I'm talking about because I'm so excited. There's so many cool things happening you guys. It's just blowing my mind. With all that kind of cool stuff happening. I want to share with you guys the gold nugget that I think is huge. That I can't even, it's going to be exciting. So here it is. For those of you guys, I feel fortunate that I got started, learning this game, back when the internet was just kind of getting new. So the only people to learn from, Corey Riddle was there. He was the pioneer, Corey Riddle. And then outside of him there was nobody that, there wasn't a lot of people teaching. Then Armand Morin, there was a couple guys that came out, but there wasn't a lot of stuff. For me to learn this whole marketing game I had to go back to the old school. There's no school like the old school. So I was learning from Gary Halpert and Dan Kennedy and Jay Abraham. So most of my foundation actually came from those guys. And then how do you actually apply it to internet marketing? And I feel bad because most of you guys who are listening now came in a day and age where there's a million internet coaches and you miss a lot of this cool foundational stuff that I was blessed enough to get by studying these old legends. So when I was learning from those guys, it was back, everything they were doing was direct mail. And I was always trying to figure out how to relate that back to what we're doing. One of the big things, the way that direct mail would work is that you'd have an offer, you'd write a sales letter and you'd rent a list of people that are likely to buy your product. When you buy a list, how do you know if I'm getting a good list or a bad list. So these guys, I don't know who it was that came up with it. But they came up a form to find out how good a list it actually is. So the formula was based on three letters. RFM. So RFM is like if you're direct person this is second nature to you, if you're not let me talk about what it is. So RFM stands for Recency, Frequency, and then Monetary value. So RFM. So if I'm running a list, I want a list of people that have bought a business opportunity product. Let's say I'm selling supplements, I want a list of people who have bought health supplements, or nerve supplements, whatever it is. So the first thing I want is Recency. Somebody who has purchased something recently. You might think that if someone bought something recently they're not going to want my thing. No, it's not true. One thing we know about buyers in heat, when somebody buys something, they buy a lot of things right around that period of time. So if I'm selling a business opportunity, I want to sell somebody who's recently bought a business opportunity. It kind of doesn't make logical sense, but it makes perfect sense when you understand how buyers work. Think about when you first got into this business and you started learning about how to make money online, or whatever that thing was for you. You didn't buy one thing. You were a buyer in heat and you bought a lot. So I want to sell to people who have bought things recently. Second thing, is frequency. I want people who are buying things frequently. They didn't just buy something once and you never hear from them again. I want someone who has bought five business opportunities in the last year. They're frequently buying. And the last one is M, Monetary value, people who are spending a lot of money. The more money they spend, the more they are likely to spend. People like me, I buy things recently, I buy things frequently, and I spend a lot of money. I'm like the dream buyer in the markets that I'm interested in. So RFM, that was the thing. So when I'm getting direct mail lists, the higher the RFM score is the more, the better that list is for me. What's cool is in Clickfunnels, in Actionetics, those of you guys who've used the Actionetics, we haven't started training hard core on this yet. That'll be one of the big things for next year. But  we have an RFM score. In fact, we have an RFMS score. So if you look at the action score in contacts. So if you're in Actionetics, click on contact, and you'll see a little circle in the top right hand corner, it looks really cool and it's their RFMS score, it stands for Recency, Frequency, Monetary Value, and then the S stands for Social. Because one cool thing that the internet has brought to us is the ability to watch people socially and stuff like that. One of my buddies, Jeremy Shoemoney, he found out, he did some tests and he said that….he owned an auto-responder company for a while so he was doing all sorts of cool tests and monetizations and stuff. And one of the magic things he brought to my world, he found out that somebody who joined his list who used their actual Facebook email address, or social media email address that's hooked to a real social account, is worth 80 times more money than somebody who uses a throw-away email address. 80 times. In fact, if people opted in and they didn't use their Facebook email address, he would just delete them as a record. He wouldn't even use them because it was such a waste of energy to market to them. For us, we have social as well, so RFMS. So you get the score on each of your clients that comes and you say, “Oh wow. RFMS.” How valuable is this person to you. So you'll see in Actionetics in the future, RFMS is going to be a big thing we'll be talking more about. But I digress, let me come back to what I'm talking about. So for me, I had this big epiphany this weekend. As we were doing this launch and people were buying stuff and getting in. There's something about people buying and new excitement and new energy. We're doing this Funnel Immersion sale, and we sold a lot of them and people were going crazy. And everyone on the Facebook group was trying to convince everyone else to buy. I felt bad, some people in the Facebook group were like, “So what's actually in this? Russell never mentioned it. So why am I giving Russell money?” and they're like, “Who cares? Just do it. Russell says buy it, just buy it.” And everybody in our group is just jumping in, it was awesome. It was the coolest thing ever. So anyway, I started thinking about this. And this is the pro and the con of what we've been doing over the last two years. My audience, especially my inner circle members and hopefully you guys listening as well. We've gotten really good at doing a webinar a week and bringing new blood into your business. Everybody's doing that. So they're getting people to purchase but then it's kind of stopping there. We're not getting people to purchase more often and that's why a lot of people's businesses are struggling. They're getting really good at selling the first product, but then they have nothing else to offer to our audience to monetize the list that we've built. So I started thinking about this and I was like, so next week on Marketinginyourcar.com actually, it's funny, you guys have been hearing this in the intro and the outro for a while. But we're finally launching the mp3 player, and it's amazing. So next Thursday we're going to have a big launch around it, and we're going to try to sell, I think I bought 7500 mp3 players. I think we'll sell those in a week or so and then just go from there. I'm going to do a free plus shipping thing. And there's not really, people are going to look at me like, “Russell this funnel is no good. You didn't really monetize that well.” And it will, there's actually, I think it's a really cool funnel. But you're going to notice from me, I'm going to be putting out a lot of things, there just little front ends that are cool. T-shirts, just a lot of front end things, and the reason why, and I had this thing, if what we want our people doing. If someone wanted to rent a list and they're looking for Recency, Frequency, and Monetary value, how do we stimulate those in our own lists? How do we stimulate? So there's different things, but I was looking at frequency. How do we stimulate frequency? No one's ever talked about that, I've never thought about that before. The health of my customer list is going to be based on how frequently they've purchased from me. So if I don't have very many opportunities for them to buy from me, they're less likely to buy from me. And it's hard to keep selling new info products. You've got to have a new hook, new angle. But I want people to keep buying from me. Because the act of buying is going to keep them warm. In fact, I remember TJ Rohleder, he's a bus op direct mail guy. I was talking to him one day and he was like, “Hey, you want to rent my list of buyers?” I was like, “What? Why would you do that?” and he was like, “The more they buy from you, the more they're going to buy from me. I need to keep these guys frequently buying.” I was like, wow. How interesting. I never thought, it's just such a different mindset from what I've always thought. Only sell them things every once in a while and build up the hype and make it this big thing. So for me, I think one of my big focuses for this year, I want to create frequency in my buying, in my customers buying habits. In your guys'. So I'm talking about you. I want you buying from me often. In fact, I told my team that I want our customers buying something from us at least once a week minimum. I want that frequency up, because if they are buying once a week, they're going to stay customers and they're going to keep…..that's the health of our list. If we want to increase the health of our list, we want to get them buying often. And I think my goal is at least once a week. So what I'm going to be doing, I'm going to try to create something cool once a week. Not like a new training program, or info product, those things are hard. But just a new thing, once a week, that you guys can buy from me. So you're going to see a couple of things. One, It's going to be pulling out little pieces of like funnel Immersion. Funnel Immersion ended up with over a hundred hours of content, which is awesome. So I'm going to be pulling out little pieces of that, low ticket things, just to get people like, “Go buy this training on Tripwire.” Just pulling out little pieces. You're going to see a lot more physical products, free plus shipping t-shirts. Free plus shipping shoes. Free plus shipping Clickfunnels bottles. Tons of little swag things that aren't, I'm not going to make any money on them. But I'm just going to be stimulating frequency in my customers. Frequency in purchasing from my customers to increase the health of my list. These aren't going to become front end offers, we're driving big Facebook ads to it, trying to optimize the campaign and all that stuff. No. I'm talking about the only goal of these things, is to increase the frequency of the buying patterns of my customers and then build a cult-ture. Because they're going to have all these cool t-shirts and socks and shoes, and playing cards, and stickers. As many cool things as I can come up with. But that's the thought. Anyway, I want to throw it to you guys. I know I went really long winded on this one because I'm so excited. But think about that. How can you increase the frequency your customers are buying from you? Because that's how we judge how good the health of a list is. It's probably how we should judge how good the health of our customer base is. How often are they buying from you? And how do you now, now that you know that's something that's important, how do you stimulate that? How do you create cool crap that they're going to want to buy? It's not going to be like, because it's hard if you're selling thousand dollar courses, you can't do that every single week. People aren't going to keep buying it. That's not sustainable. So if you have a whole bunch of super low ticket things that you're going to get from me. I'm not going to make any money on my free plus shipping things, but it stimulates the frequency of buying in my customers, which makes them better customers when I do come out with the big things. They're used to buying weekly from me, they're enjoying it. There's an addiction that comes with that. I don't know about you, but I'm addicted to buying things. I love buying things. I want to feed that addiction through frequency. So that's my thought for you, just think about that. How do you stimulate frequency in your customers? Doesn't have to be weekly like me, because that's going to be kind of crazy for most people, even for me. I don't know how I'm going to keep up with that. But for you, think about that. Maybe it's once a month, how do you get them, how do you increase frequency of buying? So anyway, there you go. And I'm going to leave it there for today, but hopefully this stimulates some thoughts in your mind. How do you know this? How do you increase the R, the F, the M? How do you increase all those across the board? So if you start thinking about that and stimulating it. I need people who buy recently so, that comes back to frequency too. If I'm going to get people to buy something each week, they're recent, and they're frequent. So I kind of kill two birds with one stone. Two things are increased in my list of customer health. Next is monetary value, obviously free plus shipping is not, but if you sprinkle it every six weeks or every quarter with a high ticket thing, boom, it increases monetary value and keeps this thing going. And it increases the health base of your customer list. So that's what I'm thinking about this New Year's.  Hope it gives you guys some ideas as well. There's some magic to this you guys. I looking right now at our, in fact I got a video from John on our team the other day. He's like, “Look, our cult is way better than their cult.” I'm like, “What?” and I look at this video and he's showing our social stuff versus Lead Pages, versus InfusionSoft, and if you look at it, our social profile is like, boom, trending up. People talking about us, trending up. All these things are trending up. Then you look at  Lead Pages, trending down. Then you look at InfusionSoft, trending down. No one's talking about them. Nobody care about them. What's the difference? Boom, we're stimulating growth, stimulating conversations, making things exciting, building a culture. Now we're going to start increasing the frequency of this stuff and it's going to be insane. I'm so excited. Anyway, appreciate you all. I gotta go get some groceries or my wife's going to kill me. So I will talk to you guys all again soon. Have an amazing New Years. You're probably going to hear this after New Years, so I hope you had an amazing New Years. If you're listening to this after Thursday go get your free MP3 player at marketinginyourcar.com. Thanks everybody, talk to you guys soon.

Part two of the podcast I started earlier today. On this part two episode of the Hero's Two Journey's Russell talks about the 5 turning points of conflict. He outlines each point and then tells his own story using those 5 points. Here are some interesting things to listen for in this episode: What these 5 points of conflict are and how they can help make a story more full and interesting. Hear some examples of the turning points in movies like Finding Nemo, Rocky, and Cars. And hear Russell's own story of success with an outline of the 5 turning points of conflict. So listen below to find out what the 5 turning points of conflict are and why they are important in a story. ---Transcript--- What's up everybody? My second podcast in one night because I love you guys so much. I got to the office, had an incredible time going through all the cool stuff I was sharing with you guys, with the team and getting it built into the book and then working on Funnel Hacker TV. It's so exciting, so many fun things happening. I wanted to come back and check in with you. I'm driving home right now. It is snowing, it's incredibly cold, I forgot to wear a coat because I'm a genius and I'm driving about 1 mile an hour because my car does not do well in the snow. This way, we're all hanging out so if I die or something I can let you know to let my family know how much I love them. So that's the game plan, no, just kidding. The nice thing is that the drive to my house from the office is all back roads. That's why I do Marketing In Your Car is because there's no fear of scariness. For all of you guys that yell at me every once in a while, “Russell, don't do the podcast while you're driving, you're going to kill the baby animals.” Or whatever.  So do not worry, it's all good. So with that said, I just offended half of my audience. I will repent by sharing some magic, cool stuff for your guys if that's okay. So earlier I talked about the Hero's two journeys and hopefully got you guys some cool ideas and thoughts on that. Now I want to talk about the conflict, the piece in the middle. So the conflict is what creates the emotion for the story and its key. I've been working off of this epiphany bridge script, which has been good. It's working awesome. But I think tonight I'm going to rebuild that and tie it more into this because when I saw this piece of it we started looking at it like it's insane, so cool. If you're vision, you should all do this along with me, picture you're one of my sketches from my book. The top of your sketch write out the 5 turning points of conflict. Underneath it we're going to have 1,2,3 and then underneath that 4 and 5. There's kind of….didn't fit 5 across in a big line, at least with all the text I have. If you look at any story, the back story happens. We get to know the character, we fall in love with them and we've got this relationship. Then they physically leave their location, they're about the leave something and the first thing they do when they leave, the reason why they leave, they're introduced or given a new opportunity, which is actually really symbolic. If you start listening to my old podcasts and talked about this whole new opportunity thing and building your culture and building a following. So the character gets a new opportunity, that's turning point number one. It's like Lightning McQueen gets this shot to go race again for first place. What are other movies. Rocky gets this opportunity to fight Apollo Creed, in every one there's this opportunity that happens. So they physically leave wherever they're at and they're going to this new place for this new opportunity. It's hard to read my handwriting here while I'm driving. But they're moving to a new situation. So that's the first turning point of conflict. This new opportunity that's presented to them and then they move to a new situation. The first situation is all about getting climatized, figure this thing out, it's kind of cool. And then all the sudden in the second turning point of conflict happens. This is called the change of plan. Number two is the change of plan where it's like, I thought I was going here for this thing, but then there was this change of plan, so something changed. So Lightning McQueen was leaving to go, hopefully I can pull out all the stories while I'm doing this all at the same time…..so Lightning McQueen is going on this journey to California to race but then there's this change of plans and he's stuck in Radiator Springs and now he's gotta figure out how to get out of this situation. There's always a change of plans. My potato gun story. My first opportunity was I can sell things on the internet and started doing that and it's awesome making money. Then all the sudden Google slaps me and there's a change of plans. So I had to change my plans and move things around and then we start making progress within this new realm that was different than we thought it was going to be. So the progress happens, which then brings us to turning point of conflict number 3, which is called the point of no return. Now, every story, the hero comes to a spot, a point of no return. They're sitting there and they can either go forward or they go back to their old life. And it happens in all of the movies. Where Nemo's got to decide…not Nemo but the dad is going to decide, am I really going to go after Nemo or am I going to go back? This is a scary journey, am I really going to do this or not? Michael Hauge talked about the movie The Firm, I've never seen the movie but I read the book in high school. And in that scene that the guy, the lawyer, he has an opportunity to work in the best law practice in the world and he gets in there and figures out, this might not be what I think it is. These guys are actually bad guys. And all the sudden it comes to this point of no return, he's got two options. The FBI's contacting him saying look, you're working for the mafia and you can help us take them down, and he's got to decide. Do I go with the FBI? Do I take down this law firm that I thought was my future, or do I go back to the law firm and make money off the mob and know that things are wrong and that his point of no return he has to decide one way or the other. That's he's with the good guys or the bad guys. Every story's got that, the point of no return. They've got to make the choice and finally they make the choice and as they do that, then it adds this whole new level and layer of complexity and complication and increases the stakes. Now it's like, alright you picked the FBI, now you've got to take down the firm. Whatever the story, it's the point of no return. That's where they've got to go to the next part of the story. Going through this thing, new higher stakes, and then what happens, typically, is that you hit turning point number 4, which is the major setback. This is where you hit something that's like, you've got this plan, everything you are focusing on and all the sudden all is lost. You get this setback and the thing you've been trying to do is no longer possible, it's gone. All hope is lost, it's gone. You have no more opportunity for that thing. All of the sudden there's this one little glimmer of light that's like, the only way this can actually work is if this thing happens. It's interesting, Michael Hauge when he was talking about conflict, the conflict has to be so insurmountable that it's almost impossible, otherwise people won't care. The thing has to be so huge that it's impossible because that's what creates the emotion. That's what makes the desire, that's what gets us excited and buying into the character. So right here is kind of the last thing. Everything is going along and it's been harder and harder and all the sudden it's like boom, this new setback and it's like, I can't win. There's no way I can win, it's physically impossible. Unless….then there's this little glimmer of hope, unless somehow I can get to that. But that's not possible. The odds of that are almost zero, but you have to look at that and say, well we have to do one last shot. This is our final stand. So that transitions you to the final push, which pushes you to turning point number 5 which is the climax of the event, which is boom. Here's this huge thing that's about to happen, the climax. And that is usually the end of the story. The big thing happens, Lightning McQueen does the race. The climax you can win, you can lose, it depends. But the climax is usually where, again it's the death and the rebirth of what we talked about last episode, which is the death of their faults and beliefs and the rebirth of the new person. And it's at the climax. They become who they're supposed to become. And that's the last big turning point, the climax. Then after that, the movie has to show the aftermath. Because the aftermath does a couple of things. First off, it shows us that the hero completed their journey. They got what they were actually looking for. They may not have won what they wanted. Rocky didn't beat Apollo Creed in the first one, but he accomplished it, that's when Adrien runs out. Adrien, Rocky I love you. That's the aftermath, we saw that he hit his goal, so we feel complete as the viewers of it. You see who they've become, you see that they were able to cast off this identity they had and become something different. And they have new beliefs and new faith in themselves. And that's what the aftermath's all about and to kind of wrap up the story. So isn't that cool? I know it's kind of hard to hear through a podcast and it's easier when you read it, so that's why you gotta get the book when it comes out, because it'll make more sense. You can see the diagrams and the graphs. But it's cool, the five turning points of conflict. Turning point number one is the opportunity that they take. Turning point number two is the change in plan. Turning point number three is the point of no return. Number four is the major setback, and number 5 is the climax. Then there's a little arrow going between each of those ones. So the arrow from opportunity to the change of plans is called the new situation. Then we're going from the change of plans to the point of no return. The arrow's progress pushing to the point of no return. After they've gone through that there's an arrow that says complication and higher stakes, that arrow pushes you to the major setback. Then there's an arrow that says final push that pushes you to the climax. And from there we have the aftermath. Oh crap. Sorry I'm slipping a little bit. Someone slammed on their brakes in front of me. There you go the five turning points of conflict. So based on that, that's the overarching theme of all movies and most stories and novels and things like that. I'm going to take the old epiphany bridge script that we've been using up to this point and try to see how I could, if I could weave it into that. I was playing today with that. I was telling a bunch of my stories with this overlaying on it, and it was interesting with how much more full it made the stories, which is cool because I was thinking my potato gun story, which hopefully you've heard a billion times by now, it's so annoying. But I told with the old epiphany bridge story, it worked but it wasn't quite emotionally impactful. So I laid this on top of it, I was like, “Okay, what is the new opportunity for me?” The new opportunity for me was, I wanted to make money and learn about internet marketing and selling information products, which lead me to this new situation where I created a potato gun product. Boom, boom, boom. Started making money selling it and life was good. All the sudden boom, I had this change of plans where Google slapped me and I wasn't profitable and I was like, crap. So I tried to figure out this new world. What do I do? I'm making progress and trying different things and moving along and having a little bit of success here and there but a lot of things aren't working. All the sudden I come to number three, this point of no return, which is basically my wife who is supporting me is like, “hey, are you going to help support us or are you just going to be broke our whole lives?” I'm like, “No.” and she's like, “you either got to make this internet thing work or you gotta focus in school so you can get a job someday.” I was like, oh there's my point of no return. So I was thinking, what do I do? I hate school, I'm barely graduating. I'm not going to get a good job. Or over here I can try this thing that's not work, but I love it and believe in it. I'm at this point of no return and I say, screw it. I'm not going to focus on school. I'll do enough so I can get my degree and I can wrestle but I'm an internet marketer, this is who I am, who I want to become. So I transition and start trying to figure things out and so that's my point of no return. I start on this journey and then we're going through and let's see….. So then we had a major setback, so then I'm trying everything and nothing seems to work, I'm about to give up and then all the sudden I get a call from my friend and he says, “Russell, all my sites are failing. I just want to figure out this thing it's called an OTO, it's called Upsell.” I'm like, “What?” there's a ray of hope, what if that worked. If that worked, holy cow that would change everything. So I'm like, okay I gotta try it out. So I take this one last hail -mary pass and throw an OTO in there, turn my ads campaign back on and boom, it worked. We started selling products again profitably and things were good. And that was the climax, number 5. We start selling, profits coming in. Potato gun market's not huge but we learned the model and we start doing other businesses and now look at the aftermath and it's like holy cow. Because I did this thing called funnels, everything's amazing. And I'm not sure on there, the internal and external. The journey of achievement is to be successful online, which I hit. And the second one is the journey of transformation. And I learned that it's not just trying to sell products and being transactional but creating experiences for people and its serving them at a higher level. That's the power of an upsell, the power of funnels. You're looking at your clients like, how do we actually change their lives? We do that through the process we take them through. When I discovered that it became everything. Now I focus on transformation and blah, blah, who knows…. Anyway, there's me telling the story while I'm holding my paper trying to go through the process. But do you see how more full that is. It's showing all this stuff. Anyway, I hope that helps. I'm almost home. If this didn't help and you're completely confused, I totally understand. Do not worry, the book will be out soon and you can read it in there and it'll make way more sense. The book eventually will be at expertsecrets.com, I think the page is blank right now, but someday it'll be there, if I finish it. So cross your fingers. That's what I got. Thanks everybody, we'll talk to you guys all again soon.

When you look at their intentions, it changes your perspective. On today's episode Russell talks about people having good intentions in the aftermath of the US election. He discusses a story he heard at a Tony Robbins event that illustrates why he feels people always have the best intentions in mind, even when they do horrible things. Here are some interesting things to listen for in this episode: How overhearing a phone call made Russell realize that even someone who was voting for the opposite political party, still had good intentions. Why Russell believes that people don't inherently have bad intentions. And how that has given Russell an invitation to continue to love friends and family even when he disagrees with their religious and political choices. So listen below to hear Russell's thoughts on the election and good intentions. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing In Your Car. I hope that you all had a good election night last night. Some probably good, some probably bad, some just confused in the middle. Totally understand that. You know what, this morning I woke up, the sun is shining. My little daughter, Norah did not want me to leave today, so she was crying when I left, she was sad. I drove around to the front of the house she was there and gave me a kiss. So that was….It made the whole day good. So yesterday was kind of an interesting day. I don't know if you follow Snapchat, or all the other channels were publishing stuff so you see kind of behind the scenes of what we're doing. Part of Funnel Hacker TV, one of our episodes with this guy named Robert Jones, who's super talented man in the beauty space. He was in town and we were filming some videos with him and it was just really cool day. We werer working on his software and overall a really good day. It was the last free day I have until my book is done. I'm going in the office to lock myself down and do nothing but write my book. It was a fun day and then we came home and the election stuff was, we were eating dinner. And then the kids were all into the election because at school they'd been talking about it. They all had maps out and they were coloring the states as they went to red and blue. It was kind of a fun experience. Robert and Bart and Sunny were all at our house, then they left and we just sat on the couch with the kids and watched the news. Just watching as the day unfolded. Obviously now at this point, we all know what happened, but it was kind of crazy. We were watching it and we all passed out on the couch. I woke up at about 1:00 or 1:30 in the morning, whenever it was that Trump was giving his speech talking about the fact that he'd won. And I was watching it and I was like, “Wow.” It's just kind of crazy. Two days ago the media convinced everyone that there was no way that he would win and then he wins. It was crazy. I was sitting there and I looked at Facebook because I wanted to see everyone's responses. Honestly it was kind of sad. I saw friends on both sides, yelling at each other and fighting. I just felt kind of a sick feeling. And what was interesting a few hours earlier I had an experience that kind of put this whole crazy thing into perspective for me. So I opened up Facebook live, and clicked play. I didn't know what I was going to talk about, but I started talking. Some of you guys may have seen that. I want to kind of go back to that conversation because I think it's important. I think I was half asleep, so I was watching it this morning and some of the stuff I said, didn't make sense, wasn't very concise. So this is my shot to make it permanent on the podcast and hopefully it'll help some of you guys who are……wherever you may be in your journey right now, with this and with other things. And basically what I talked about, a few hours earlier that night, Robert Jones and I got in my car and we driving from the office back to my home. And he came over for dinner along with Bart and Sunny. Robert is someone I have so much love and respect for. What he does, how he serves, the value he provides this world. And we obviously do not see eye to eye on some things. If you look at me, as most of you know at this point, I'm a very devout Mormon on this side. And he's got very different beliefs and things on the other side. Which is totally cool and it doesn't bother me. I've got friends and family members and partners and things that they completely disagree with me on many things, I completely disagree with them on other things. And that's why I think it was so important for me. As we get in the car, we're driving, he calls his significant other and they were talking, and they were obviously rooting for a different person than I was. I kind of overheard ten seconds of the conversation. They said basically, “Hopefully it will go good, say a prayer and pray for the best.” or something like that. And as I was driving there I was thinking, “Wow.” Because in my mind, I don't know, I think we get into the heat and the marketing of the elections, which by the way has been really fun. We should do a whole marketing podcast on the election stuff later, could be really fun. But we get into that and it's funny because you start perceiving people, I'm thinking candidates specifically as evil. This person is evil because of this and this. And then the other side, this person is evil because……it's almost how we start perceiving these people. I was thinking about that last night as I was saying prayers with my kids, and praying for what I thought was right for the country and looking at what Robert was praying for and it was completely different. The polar opposite of me. And that's okay, because Robert's not evil; the person he's voting for is not evil. I'm not evil. We're all acting out of what we think are the best intentions for us, our families, and the country. And I started thinking more and more about that last night at 1 or 2 in the morning. It got kind of fuzzy after a while. But as I'm thinking this I'm like, you know what, all of us, and I would argue in every situation that we make our choices based on good intent. What we think is best is for us or for our family. Things like that. I don't think people act out of malice or hate or spite. They do it sometimes, but not because they're hateful, because they believe that that is the right intent. Sorry the construction guy I drove past, and he's giving me thumbs up for my car. Anyway, they believe that that's the right intent. I was thinking back, and I'm probably going to slaughter this story and I wish I knew the details better, but the principle's the same. I was at a Tony Robins event and he was telling this story about one of the Day of destiny's he was at. Day of destiny has 3 or 4 thousand people in the room and usually have partners and your working through things and you have workbooks. I guess one of the attendees had written down that his plan was after the event he was going to go home and murder his wife and kids and then commit suicide. The guys partner was looking at his book and was like, “Wow, my partner is an evil person who's trying to kill his wife and kids and I have to stop him. This guy's got evil intentions.” So he goes and finds some of the tony Robin's staff and says, “Look, this guy is a psychopath over here and you guys should fix him.” So they're going through the event and Tony finds out about it, and I don't know the exact details, but Tony does interventions at his events. So he does an intervention because he knows that this guy is going to go home and slaughter his family. If you look at that from the outside, what do you think? How do you feel when I say that? That this man's intent is to go home and slaughter his family and kill himself? You think that this guy is a psychopath, this guy is evil, the worst of the worst. So Tony does this intervention with this guy and finding out why. What's the purpose behind why he's doing this? What is the underlying issue? Comes and works through the whole thing and finds out when this guy was young, and I can't remember if his dad died or left or something. But this man's father had left him and when his father left him, his whole life collapsed. His mom, it was horrible for his mom, the kids, the family. So much so that he associated his dad leaving as worse than death. He wished he would have died because his life after his dad left was so painful and so horrible, that death for him would have been a release. So this man was in a situation now where he was in a marriage or family that he was not happy with and he knew that he needed to leave. Whatever that looked like, I don't know the details. But as he was looking at that he was thinking about his kids that he loved so much. I love my kids, I love my wife, but I have to leave. But if I leave it would be better for them to be dead than for me to leave. Because if I leave it will destroy their life; but I have to leave. So because I love my kids and wife so much, I have to kill them so they don't go through the pain that I went through. That was his perception of the world. When you hear it from that lens you're like, “Wow, this guy, yes, the method and the process were wrong, but the intentions were good.” He honestly thought this is what he needed to do to save his wife and kids. I think about that with all of us. I don't think people inherently have bad intentions. I look at history. And I don't know these people; let's say the worst of the worst. I think about Hitler and I think about any of these people, what they did was horrifically bad. No excuse, wrong and evil. But in their minds, their intentions were probably not bad. This is what we need to do. The lens that I'm viewing this world through, this is how I'm going to make the world a better place. Yes, the lens and direction were wrong. I'm not excusing that because it's horrible what happened. But their intention was probably good. And maybe there's situations where people just really do have bad intentions, it's probably there, but I think that for the majority, 99.999999% we have good intentions and that's why we make the decisions we do. What we think is best for us. I think about, for me, I have close friends and family members who've left the church that I love. There's times that I get sad and angry and frustrated, all those kinds of things, but I look at them and I love them and I love their families. I look at that and I'm like, despite the fact that I don't feel the direction they're going is right, I can love them because they have good intentions. They're not doing this out of malice or hate or anything. It's because they feel like for them, this is the right direction. So I have to respect that even though I disagree with it because it's their good intentions. They're trying to do what's best with the information they have. It's the same with politics, religion. It's the same with, I think most things. So I hope that as this political hailstorm has ended, that as we're looking around at our candidates and our friends and family members and people around us who disagree with what we've picked, that we remember that. They didn't pick it because they're evil, they didn't pick it because they hate things. They picked it because for them, that was……the intentions were right. They honestly felt that that is the best thing for them. And I think if we look at that through there, hopefully it will not divide us but make it have more love and respect for each other. But it's hard. I get that, I understand that, especially when you feel people are doing things that don't make sense and you don't agree with it. And sometimes it makes you cry because it's so painful. We can still love them because we know that they have pure intentions. That's the key. I hope that helps. It helped me yesterday. Like I said, when Robert made that comment when he was in my car and I heard it, it gave me a change of heart and more love and respect for him and just for everyone around me. And I hope that this helps you and all of us as well. That's what I got. Anyway, now the elections are done, it's time for us all to get back to work. Because despite the fact that we all voted, no offense, none of your votes really even matter. There was no election, it came down to two people.  Anyway, just joking. The only thing that really matters is what we do, what we give, how we serve. So I recommend all you guys focus on that and continue to have good intentions and continue to try and change the world in the way that you see as right. And as you do that, good things will happen. With that said, appreciate you all. Have an amazing day and I'll talk to you guys all again, hopefully tomorrow. Bye everybody.

Intimate, behind-the-scenes, message from Russell to Russell. On this episode Russell talks about being under a lot of pressure and tries to coach himself through it before turning off “Business Russell mode” and turning on “Dad mode” for his kids' Halloween activities. Here are some interesting things you'll hear in today's episode: What are some of the things Russell has committed to that are making him feel the pressure. How Russell coaches himself through the pressure and what some of things he can do that will relieve it. And why it's important to remember that no matter how busy he is, that he should always make time for family. So listen below to hear how Russell plans to relieve some of the pressure he's currently under. ---Transcript--- Hey everyone this is Russell Brunson and I'm excited to have you here for Marketing In Your Car. It is Halloween, which is my favorite holiday and it's one day that I look forward to most in the year. It's funny because so far today has been a tough one. It's 2:17 and I'm heading to the kids school for the Halloween parade that I'm really looking forward to, and then the Halloween stuff tonight. I'm just curious, people always ask me all the time, “Russell, how do you get so much stuff done.” And I usually pride myself, I can usually handle a lot of weight on my shoulders, but today collapsed a little bit underneath that weight. I know we don't normally talk about those kind of things, but I just want to kind of talk through it because it'll make me feel better probably. But on the other side, hopefully it helps you guys somehow. Who knows? It's funny, Dan Gable, he's the Michael Jordan of wrestling. I was watching a thing one time when he was coaching, you know he was one of the best wrestlers of all time, but also one of the best coaches of all time, of any sport. He won like 20 or 30 NCA championships in a row. Someone asked him I f he believes in pressure. He said, “Well I believe that pressure is there, I just don't believe in putting myself underneath it.” I think for the most part, I try to take that approach. I'm not putting myself under pressure. Its there, but I'm dodging it. I'm getting around and we just keep moving forward. But today was one of those days where I thought I could get all just hit on my shoulders, and I just couldn't handle it all. It's actually good that I'm leaving. It's kind of crazy. We had the Inner Circle last week for 4 days, which is so much fun and I love it. It's hard though at the same time, because it's four day, pretty much 5, pretty much a whole week that you're not in the office moving things forward, so there's stuff happening, especially when you're running a big company there's a lot of stuff. And usually we have a couple of weeks between each mastermind, but this time, because the timing sucked, they had to be back to back. In fact, mastermind starts tomorrow. So basically I had one day today, well part of a day, til 2 to get it done, all of last week and all next week. So basically after that I'm kind of out of commission again. I had a whole bunch of stuff I'm trying to get done. Today was like, “Hey Russell, you're here.” And the brunt of everything is all falling and its tough because…..oh and then this weekend, we're trying to get the Expert Secrets book done in time for the live event. And they told me to do that we'd have to have it all done in the next two weeks. Which means I have to have it all done this weeks, which means, we don't have this week to do it. So I spent all day this weekend editing the book. I spent all day yesterday, and I spent half of today and so far I got the introduction and part of chapter one done. So I'm totally stressing about that because if I don't have the book for the event, it throws off this huge timeline sequence of events around that, so that's kind of crazy. And then for my church, I've got two callings. I am the eleven year old scout master, and I'm also the secretary for a group called the Elders Quorum, so that's two assignments. And then we called yesterday, they called us and asked if my wife and I would take on the ward Christmas party, which means basically you're in charge of throwing a party for 500 people. Plus my wife also has the company Christmas party a week after that. So it's like, there's new pressure there. If I told you all the things I'm doing, most people wouldn't believe me. There's a whole bunch of stuff on the Clickfunnels side. There's a whole bunch of stuff on the sales side. I've got tons of Inner Circle members messaging me questions. It's fun, I love going back and forth but sometimes it adds up. Right now I've got probably 30 messages from Inner circle members on Voxer that I'm behind. Half of them will be here tomorrow so I'm stressing, trying to catch up on those. And then the Funnel Hacker TV episodes we've been filming, it feels like a lot of the entrepreneurs we're doing stuff for coming back needing help and getting stuck and can't move through the process and need me to rewrite webinars or review things or check things. And then I got, I feel bad, one of the guys on my team, he wrote a book and wanted me to write the forward for, and I've been telling him for two or three months I was going to, but I haven't had time. So today he was asking me about that, and to meet about something else. All these things and it was just like, all these things just came to a point today where I was like, “I don't know what to do.” So yes, I feel pressure. Yes, some day's it's tough. Some day's it's really, today was really tough. Not gonna lie. It's funny because I'm so excited to go see my kids in the parade, but I'm feeling guilty because of that. I have so much to do, but what's the point of doing any of it if I can't go to my kids Halloween play? That's kind of where I'm at right now. But I don't want anyone to be concerned about me. It's funny, any time I do a podcast where I kind of rant a little bit, seems like I always get people messaging me trying to help. It's not that I need that; I just need a place to vent. And hopefully it gives you guys whatever it is you need. Because I know all you guys go through that as well. We all do it, where there's so many things happening. I'm the king of over committing. I get so excited by things so I say, “Yes, I'll do this.” And it gets to a point where I can't handle it all. Anyway, so before I left the office, there's a couple of things. I tried to buy myself an extra two weeks on the book, which is relieving pressure. I haven't heard back, but I just kind of trying to go back to all these commitments that I have and place more realistic timelines, and cutting some things out and do things like that. And it'll be good. By the time we've got mastermind this week, which again, I'm so excited. Two groups are coming, it's going to be nice. For me to just unplug and stop stressing about everything and just hang out with some amazing entrepreneurs. It's funny, I don't normally care about politics too much, even the stress of this election. Because I'm stressed out if either side wins. I don't want either of those, the election's coming. I'm really excited to hang out with entrepreneurs who are trying to change the world, for the next four days. I'm looking forward to that, and it's going to be good. I'm just going to kind of…..I think one of the problems that I have, one of the things that make me good at what I do, it also becomes one of the constraints, is I'm really good at placing…I've talked about this a lot in different trainings. Lead or Gold. I set deadlines for myself of when things have to happen. Sometimes I forget in my mind that I set those deadlines, and they're not actual deadlines. So I think it's me coming back to a lot of my lead or gold deadlines for things I have and re-shifting them, which is against what I tell you guys to do. It's like, set a lead or gold deadline and don't deviate from it unless you're going to kill yourself. I tell you guys that because it's true for me. When I set a deadline, this has to happen this day. It HAS to happen that day. It becomes so real for me, that I put myself in insane amounts of pressure because of that. For me, things come back and I just got to tonight, hopefully get some extensions like on the book and a couple of things like that. And then kind of reset some timelines. I gotta get better at telling people no. I get so excited about opportunities and everything that I just say yes to things way too easy. So I gotta get better at the magic word no. I feel like I'm coaching myself. If one of my Inner Circle members voxed me the last 7 minutes, I know exactly how I'd coach them. So I'm kind of coaching myself as if I'm me. “So Russell, the first thing I would do is, you gotta set realistic expectations. I know you think you're the man, but you're not. You can't survive everything. The second thing I would do is, you gotta go back to the people you made commitments to and you gotta tell some people no, and it's going to be hard, and it's going to hurt their feelings sometimes. But it's not personal, and you know it's not. You just have to tell them it's not and you love them. It's just not possible. You're going to crack and everything will fall apart for you and for everybody if you don't. So that's the second thing I would do. The third thing, Russell, that you should do is, you need to get your book extension. If you've got to pay more money, whatever it takes to just tell them that you gotta make the extension and that you will pay whatever it takes to make that work. And that money will hopefully help solve that problem, get that out of the way. With these other people, you're working with in Funnel Hacker TV. Remember these are businesses you're helping with; you're not doing those businesses, so you need to put the owners back on them. Get them to work harder, get them to think through things. You can't answer every question for them. And they need to understand that. Let them kind of run with it and just do it. And that's going to help them grow more. You're so stressed about them making money that you forget that it's not about money, it's about growth for them. And if they don't grow, every time you take your eye off the focus, it's all going to collapse on them again. Help them understand that. Leverage people on your team, everyone wants to help you, and sometimes you're scared to ask for help because you know that everyone is doing so much anyway and you just think you can add it to your plate and not worry about it, but they're there to support you and help you so make sure you leverage them. Because again, if you're not able to handle this, it's really bad for all of them. They've put their lives, and hearts and soul into it as well and it's important that they do what they need to do and you do what you need to do. And they want you to be there. So those are the things I'd recommend Russell. I hope that helps. We'll talk soon.” So that's how I'd vox myself. So there's my advice for myself. Hopefully take it for yourself as well. I actually feel a lot better just saying that out loud. So thank you guys for bearing with me. The other things that's interesting, we talk about hiring consultants all the time and it's funny, we're always like, “Well if we're going to hire a sales consultant, what would we tell ourselves?” And usually we know all the answers. You guys just saw me do it here live, I just consulted myself. You should try consulting yourself the next time you have an issue and you'll probably solve all your problems. So with that said, I'm at school. I'm about to run in and go see my kids dressed up  as Halloween costumes, which is going to amazing and a ton of fun. And everything else is going to fade away and I'm going to get into a state and be with my kids and family right now. Business Russell is turning off because none of that stuff actually matters, and Dad is turning on because that's what matters. With that said, you guys don't forget the famous quote from David O McKay. “No success can compensate for failure in the home.” So go to your kids Halloween parties, have some fun. Talk to you guys all again soon.

You're good enough now! On today's episode Russell talks about why people in his life that ask him for help building funnels should just follow the blueprint he has laid out, and then they can't fail. Here are some interesting things you will hear in this episode: How many friends have asked Russell to build funnels for him in the last 10 days. Why it's not that hard to build funnels yourself if you follow the guidelines that Russell is handing over. And why its important for everyone to learn how to build their own funnels for their own business. So listen below to find out how Russell figured out that building funnels for other people is really a disservice to them, and why he doesn't want to do that. ---Transcript--- Hey this is Russell Brunson and welcome back to Marketing In Your Car, you guys. Glad to have you here. I am on my way into the first of four Inner Circle Mastermind meetings that are happening in the next two weeks, which is kind of exciting. It's actually really exciting for a couple of reasons. First off, as some of you know, depending on when you are listening to this, we are in the middle of the elections, which is pretty much a train wreck. The good news is that I'm in a state where everyone always votes republican, therefore no has to run any advertising here, therefore I don't have to see any of the ads, which actually I would like to see the ads. I'm sure they are hilarious and funny and depressing all wrapped into one. But I want to see that. I don't get a lot of the noise of the election, which is kind of nice. I'm sure, especially a lot of you guys in swing states are getting bombarded by it. The second thing is that we've got, as you know, 100 people in the Inner Circle, which means there's 25 people coming today and tomorrow. 25 people the next two days and then next week we've got 25 and 25. So the next two weeks before the election, I'm going to be stuck in a room with a hundred of the coolest entrepreneurs on earth. All of which, I don't know the right verb or noun, but all of whom are trying to change the world in their own little way. They are looking at what's happening around the world. They're turning the tv off and saying, “I could be better.” They are trying to be a positive change and impact on people's lives and companies and it's amazing. That's what I get to do and completely flush out the noise of the media and spend time with people who give me hope and faith in the world. Because to be completely honest, there's sometimes I look around and I don't have much hope or faith in people or in the world. So I'm just excited and grateful for those who are in the Inner Circle, to be able to spend this time with you guys. So first off, thank you. I'm excited to be with you guys here, for those who are inner circle members. And it's been fun. One of the things I do every Inner Circle meeting is look back at the last 4 or 5 months since our last meeting, and look at what are the coolest things done, have had the biggest impact. Looking at those things, what are the coolest things I can share? So it's been fun kind of putting those things together the last day or two. Printing out little handouts and getting people ready to show some cool stuff. So I don't have time obviously to go deep into all those things, I'm going to spend probably 2 or 3 hours today showing everybody the cool stuff. Then we'll have everybody else share all their cool stuff, which is so fun. So I basically get everybody's ideas over the next 8 days. It's going to be insane, I love it. I'm so excited as you can probably tell. But the one thing I wanted to message to you guys about, there's been this really weird, recurring theme over the last 10 days of my life. It started, today's Monday morning, just to give context. So it started a week ago Thursday, so about ten days ago. So from Thursday til the next Sunday, like 4 days, in those 4 days 6 people in my own personal life, so this is not talking about Clickfunnels members, because I'd say the number if you did that would be about 10x. But 6 people in my personal life all came up to me about partnering with them on sales funnels. And they're all close friends and I don't want to just, I'm talking down about any of them, because they're all amazing people with great ideas. But they've all consistently come to me with basically, “I've got this idea, lets partner on it together and we'll split the money.” And I get those deals all the time from Clickfunnels members, to be completely honest. We probably get a dozen or so requests a day, if not more. We just can't answer them, we just ignore them or tell them no. But it's weird; it's strange when it's like your friends. Even friends that didn't even know what funnels were or what I did or anything. I see them randomly at soccer games and they're like, “Hey, so….” I'm like, “Oh, come on.” So what I want to tell them and you and everybody listening, is something that's very, very, very important. I've been doing this for a long time, which is why I think people want to lean on me. “Hey Russell, do this or help with this.” I want you to know that I have been giving as many clues and hints and cheat sheets and blueprints and things as possible for you guys to look at and to model and to copy. I don't know what else I could possibly do, besides just doing it for you, which doesn't serve you, it doesn't serve anyone. You have to learn this process, and if you don't want to learn this process then you shouldn't be doing this. You should go back and do whatever you want to do. I don't go to my friends who are doctors and be like, “Hey man, so this is the deal, I've got the flu, I want to cut myself open. Can you help me cut myself open? Just real quick show me how it works. I know you know you know how; you went to medical school for 12 years. I know you know how to do it.  Just come over, show me how to do it real quick, so I can do it. Or just do it for me, cut me open.” That's not how it works. You have to earn it. In fact, it's been interesting since I've seen, and it's kind of one of the downsides. I've had people and I've gone and helped them. A really good example, and I'm just going to be blunt. The guys at Flex Watches. We came in and just did their whole thing for them, gave it to them, it was on The Profit. It was really cool. But the problem is that since we short-cutted all the thinking for them, now they've got this thing and they don't know what to do with it. And they can't figure it out because they didn't have to earn….I just ran a red light. Crap. They didn't have to earn this, they just got it handed to them. So because of that, now they can't think on their own. They can't figure out the next step. All these other things they're stuck on. They just messaged me yesterday, “Hey Russell, um, it's not working very well. What should we do?” if you would have created it, you would have thought through these things, you would have seen the vision and all those things. IF I just hand it to you on a silver platter, you miss all that, which means that I get tied into doing it over and over again. And every single person I've done that with, and I'm seeing it a little bit now with some of the Funnel Hacker TV episodes, where we just build a funnel and hand it off to the entrepreneurs. Same thing, we hand it off, but they haven't thought through all those things and now it's almost like a disservice to them by doing it. And I don't want to do that. You guys are smart enough now to do this on your own. For some reason everyone wants permission and I'm going to give you permission.  You are good enough today. You can do this. You just need to go and do it. You don't need me helping. You don't need me doing it for you. Yes, that would be great for me to do it all for you, and I totally understand that, but that's not what this is all about. Because if I do that, you don't learn what you need to learn. You cannot truly serve someone, I don't believe, unless you learn this side of the business. This is the only really important part of the business, is the marketing. The marketing of the thing is so much more important than the actual thing. I know I'm going to offend people with that. “No, my things the most important thing in the world.” And it is, but unless you've mastered the marketing of that thing it doesn't matter because no one's going to know about it. “But Russell, I outsource my marketing.” Are you serious? That's like outsourcing your love making. What's the point of being married if you just outsource that crap? That's the best part. Don't you understand? Why in the world would you outsource that part of it? It's the most important thing. It is more important than the thing you were actually selling. So it' s time for everyone to stop having excuses and stop saying, “I wish Russell would do it, or someone else would do it.” It's time for you to bite the bullet and just figure it out. It's really not that hard. So this is what you got to do. First off, read the Dotcom Secrets book, 5 times. And I'm not saying that because eI like my book. Literally study it. That's 12 years of my life put into a book. So you can go and read 500 books like I did and 300 courses and spend 10 just looking at it, or you can get the cliff notes. If you haven't read my book at least 5 times, you haven't read enough. You don't understand these concepts. So there's number one, read the book over and over again. Number two, I would say go……. I'm trying to get my parking ticket in the parking garage. Sorry about that. I'm driving a stick uphill, it always stresses me out. Number two, now that you've done that you've got to become a master. You need to funnel hack a lot of people. So you need to go buy a bunch of people's products, to see the process. Buy my products, not because I want you to give me money, I do, but that's not the purpose. The purpose is that I want you to see what a good sales funnel looks like over and over and over. Spend a thousand bucks. “But Russell a thousand dollars, I can't afford that.” If you can't spend a thousand bucks at this point in your life, you need this more than anyone. You need to go find a business partner who's got a thousand bugs, who'g going to let you funnel hack other guys. Because if you don't have a thousand bucks at this point to invest in your business, you don't have business having a business. I understand that, I've been broke. When I got started I was completely broke, but you've got to figure out a way to get money. Because if you don't invest something you can't do it. Third off, get a Clickfunnels account. “Oh Russell, it's so expensive.” Are you kidding me? It's not expensive. Holy crap, I can't believe….when Frank Kern heard we launched Clickfunnels, Frank Kern said, “You should charge $5000 a month, minimum for this service.” And he was dead serious. I was like, “No, we're going to make it $97 a month.” And he was like, “You're insane.” And I was like, “We're going to do it anyway.” And we did it anyway, and guess what? And then there's a $300 a month Actionetics. And people are like, “I can't afford $300 a month.” You are running a business. This is the foundation for you running the world. $300 a month, if you can't afford that, once again, go get a side job until you get $300 a month extra. It's only $30 a day. If you get a job paying  $15 bucks an hour, 2 hours a day extra to pay for the foundation for your entire company. Or find a partner or something. But you have to have that. Now I remember back when I got started, because I couldn't do it for $300 a month, I had to have a programmer and a webmaster and host and a designer, all these things that you no longer have to have. Do you understand that? Third off, I'd recommend you guys get certified. The Clickfunnels certification program, even if you're never going to sell funnels for other people, is amazing. It's like school. It forces you to do homework assignements and be accountable and actually do something. It would be so good for you guys. If you're not going through our certification program yet, do you hate money that bad that you don't want to learn and master this skill? Go to cfcertified.com, go through the webinar, sign up for the certification program. It's a little expensive, but it's worth it. It's a lot cheaper than college or type of tuition you're doing, but go and do it. I don't even know where I'm at. There's a bunch of things. This is the key guys. It's time to immerse yourself. It's time to stop relying on Russell or anyone else. I'm putting out as much stuff as possible. I'm doing Funnel Fridays, I'm doing this, I'm doing that. Funnel Hacker TV…I'm doing as much stuff as we can, not because I want to get a whole bunch of people who want me to build a whole bunch of funnels. I don't want to do it. I want to build my own funnels. I want to give you guys so much inspiration, so many clues and blueprints and just ways to master the skill that you can't possibly fail. The thing is you gotta geek out on it. You gotta get excited. You gotta say man, this is the most exciting part of this entire business, this piece of it. Then start immersing yourselves in it. Immersion is the key. Because this stuff is not that complicated, but you gotta be excited about it. You gotta get into it and look at it from many different angles and it's time to look at it as a business. When you do that, you can do this. It's not that hard, it's not rocket science. It's funny, people keep asking me,  I had a guy interview me the other day, “What's the future of funnels?” There's no future of funnels, it's the same as always. Simplistic, easy, powerful funnels. Look at my funnels, they're all simple, easy, they all convert, and make money. Which kind of funnel should we use? There's one of five funnels. If you read the Dotcom Secrets book, there's millions of funnels you could make, I only use six funnels. That's it, some variation. All my products are variations of 5 or 6. Master those 6 six things. It's a finite number. It's not some moving target that gets bigger and bigger. It's very finite. This is what you have to master to be amazing. That's it. So there you go. I hope that I didn't offend too many of you guys, but what I want you to understand is first off, you are good enough right now. This stuff is not super hard, but it does take some focused immersion time. The more you can immerse the better. Start with the book, if you have no money just buy the book. Dotcomsecretsbook.com, immerse yourself in that. Read it 5 times. That'd be number one. Then as you can invest in things, invest in more. Just reading the book will give you guys the foundation and the strategy and then you can go deeper with funnel hacking people. Then you can get software, then you can go and try to get certified. But I would keep looking at this as an investment. Keep reinvesting into yourself because that's the key to how this whole game is played. You guys have it easy, seriously. I don't know how many more times I can just give you guys funnels that are pre done or show you funnels over and over again. I didn't have that when I started and I'm not that smart. I guarantee almost everyone listening to this podcast right now, is smarter than me. Guaranteed. The only thing that I do is I'm really good at modeling. I look at what people are doing and say, “Wow that's awesome. How can I model that?” And I don't copy; I hate people that copy things. But how can I model it, how can I make it better? How can I put my spin on this concept? But I model and I don't deviate from the model that's working. I just make little tweaks and make it my own. I'm through building a funnel for one of the Funnel Hacker TV episodes and guess what I did? I found a funnel from 7 years ago, it was one of our best converting cold traffic funnels, took that and I modeled it and it looks identical to that one. Because that's how I do all my VSL ones, they've all been identical because that's how VSL ones convert. So I don't try to deviate or make up my own thing, I just do it the same way. Anyway, I hope that helps you guys. I'm out of here, I'm at the hotel and I'm going to go check in and hang out with the Inner Circle guys. We'll talk to you guys all again soon. Bye everybody.

My secret ninja system for getting a lot of crap done fast. On today's episode Russell talks about having a lot of projects this week and how he manages them in order to get everything done when he originally planned. You'll also get to hear about all the exciting things he's working on. Here are some of the fun things to listen for in this episode: Who Russell is working with to get a new video quiz put together and how he may get it for free. How Russell plans to get 8 different things done on a pre-determined day. And how he is able to be a good project manager despite failing his project management classes in college. So listen below to find out how Russell is able to get things done by his deadlines and to hear some the exciting things coming soon. ---Transcript--- Good morning everyone, this is Russell. I hope you guys are having an amazing day so far. It's bright and early for me. My wife actually left me today, not like the real way. She's going out of town on a girls trip for the next four days, which is scary and exciting and sad and happy and everything wrapped into one. So I saw her off this morning, she jumped in an uber and took off and now I am the mom and the dad. But we also have an event this week, so I'm driving right now to certification program and I just basically do the first 2 hours in the certification event which starts in 28 minutes and I'm totally stuck in traffic. So I'm hoping and praying to get there in time. But it opens up a little window for us to hang out and talk about some important things which is pretty cool. Also today, thanks to Bart Miller, some of you guys if you are faithfully listeners and fans and followers, you know that we're creating a tv show called Funnel Hacker TV and one of the episodes was with a guy named Robert Jones, who owns a beauty academy and we're basically building out a whole funnel with them and his business partner is Bart Miller. And Bart and son are super cool people. Anyway, while we were out there they took me on a shopping spree to teach me how to dress. So they got me skinny jeans and shirts with cuff links and weird shoes and all these things, which is totally not Russell things. But today I'm wearing brown shoes, gray socks, skinny jeans, purple shirt with cuff links, and the cuff links look like Clickfunnels gears and it's so cool. But I totally feel like not me. But whatever, that's what we're trying out today. So I'm heading in right now and just getting so, so, so excited about so many cool things. I don't know about your guys, the other night I read my kids a book, If You Give A Mouse A Cookie. You all remember that book right? If you give a mouse a cookie, he's going to want a cup of milk. If you give him a cup of milk, he's going to want a look in the mirror to see if he's got a milk mustache, if he's got a milk mustache he….if he sees his milk mustache he's gonna know his hair's long and he's gonna want to give himself a trim. If he trims himself he's gonna have hairs…..and it goes through this huge thing. And the mouse ends up at the very end of it drawing a picture and putting it on the fridge. Sees the fridge and realizes he's thirsty and wants a cup of milk. You know what would go good with a cup of milk, a cookie. And that's the whole book. So I read it to my kids the other day and then Monday came and I was like, “Here's my major project I'm trying to get.” We're revamping how we do our auto responder sequences, and really excited. So okay, this is the plan for the next two weeks focusing on getting this piece rebuilt and dialed in and I'm really excited for that. So we started mapping the whole thing out and getting everything in place but then we're like, “Oh to get all these things done, we can't do it yet because this has to be in place.” Which is all auto responders for us. If you look at, if you read the Dotcom Secrets book, we have value ladders and move people up through a sequence. For me,  basically all of our auto responders are leading on the front end  are leading people to this new quiz funnel we're building where we have a really cool quiz, which identifies which one of 6 or 7 types of businesses you are. And there are 6 or 7 webinars in the back depending on what type of business you are. And you watch the webinar and we follow a sequence very specific to your niche, your industry, your market. And it's amazing. But that means before I can launch the email sequence I have to have the quiz funnel done. The quiz funnel means I have to get 7 webinars done. Then in front of the quiz funnels, I wanted to do a really cool video to make a quiz funnel, which means either I gotta make a video or we gotta hire someone to make a video. If we're going to hire someone to do the video I want them to be the best. I think I told you guys yesterday, we had a couple of calls from the Harmon Brothers, who did Squatty potty and Fiber Fix and a bunch of amazing videos. And they need help fixing the Fiber Fix funnel and I want a video so we're trying to swap….I don't know if I told you this, they charge $500,000 to make a video, it's insane. So I was like, okay that's cool. How about I do your funnel for you, in exchange for video. So I'm trying to negotiate that, which may or may not go through. At the same time I'm also talking to the Ackerman Brothers, who are these other guys who worked on the Poopourri video, really good script writers to write the script. I'm also taking my own whack at the script because I was like, well crap. I've written a couple of scripts in my day, maybe I can write it. So I started writing this really cool script based on the difference between being unemployed and being an entrepreneur. The fine line between being unemployed and being an entrepreneur and the whole script that I was writing is like, this dude down in his mom's basement and his mom's like….”Hey, what's your son do for a living.” “He's unemployed.” And he's like, “Mom, I'm not unemployed, I'm an entrepreneur.” There's a fine line between unemployed and an entrepreneur. What is that line? And they start going into all these different things. Just showing that fine line and the fine line is a funnel. So we're writing that as well, so now I've got three potential things, writing scripts and if I do write….and if the Harmon Brothers write the script I gotta fix the whole Fiber Fix Funnel. And the way it's working with them, is basically I put the owe-ness on me. I like doing that sometimes. They showed me their conversion rates on the funnel and they told me what their conversion rates needed to be to start scaling media. So I told them, I'll do this. I'll do the work for free and you don't have to do anything unless I beat that control. Unless I get to the numbers you're looking for. So they were like, sweet. So I basically gotta come and do the whole thing for free. And if we smash theirs, which I know we can, then I'll get them to do my thing for free on the other side. So I got three people working on the script. So when the scripts done, then the webinar will be done, and when the webinars on the backend. So then we look at the webinar and basically these new webinars are going to be kind of front end of where everything is leading. So I'm changing the webinar pitch a little, similar but just kind of make it more mainstream. Right now the current funnel hacks webinar is very much towards, positioned towards the internet marketers. Because that's like, this sexy candy that gets my market excited. But as we go more mainstream it's a little over a lot of people's heads, so it's not dumbing it down, but changing the language patterns. So all the seven webinars we're kind of rewriting to match the language patterns of each of the industries. So then on the back of it, we're tweaking the offer, which means we have to change the product a little bit. So I'm like if we're selling funnel hacks, we should go back to funnel hacks and make a new version that's even better, and then we're like if we redo a version and it's even better, we should also have a physical product in the mail because it will increase stick rate. Because if we increase stick rate it drops churn and everything else. So then we're like, well now we gotta make a physical product. So then we started to look at the types of physical products, and there's binders, there's DVD's, there's booklets, there's USB cards, there's all these kind of things, so we spent a whole bunch of time going down that rabbit hole. That was yesterday. So it started with, “Hey this is the project.” And then it was this whole if you give a mouse a cookie thing that took us on this huge, long path and I realized if I want to get the email sequences done I've got to update the core funnel, I gotta update the course, I gotta update the webinars, I gotta update the quiz funnel, get the quiz funnel done, then I can do the email sequences. And in my mind, I'm like I want all that crap done today, I don't want to wait six months or three months or even a month. So now it's like, how do I get all that done in the next two or three weeks? And that's the question. Some people ask me, “Russell, how do you get so much done so fast?” And for me it's because of that. I'm so impatient. In my mind I can see it all and it's amazing so I want it all done today. So that's what I'm going to do at night. Since my wife's not here I got all night long to work. So as soon as I get the kids to bed I just added 4 or 5 hours to my work schedule until I pass out. So that's what I'm going to be working on for the next few days. It's going to be so exciting and so fun. I'm just curious on you guys, if that ever happens to you as well. So amongst all of that, that's my project for the next however long it takes to get done. Plus we've got I think 7 funnels for people, or maybe 8 funnels for Funnel Hacker TV people that we've filmed part of the episode and we've got the funnels partially done. So this week we're also launching Mark Joiners new mind control marketing funnel, which is so cool. It turned out amazing. Sean Stephenson, we did a webinar, not a webinar, we did a membership site funnel for him. I got the videos back and they turned out amazing. Anyway, Biohacking  Secrets, we're launching the Biohacking store and Biohacking week. All those projects. Plus book number two, this week should be done with the first round and then we start the editing process. I can't tell you how excited I am for this book. Those who've been following, you know this summer I had about 230, 240 pages done of the book and one night I was sitting there reading it and I just wasn't happy so I opened up Snapchat, I highlighted an entire book and deleted. Started over. And it was scary and one of those things just like, man I've spent six months doing this. And everyone who had read it was like, this is a really good book. I was like, I didn't sign up to write a good book. A lot of people write good books. I wanted to write a great book. I talked to you yesterday how good is the enemy of great. So I deleted it and started over. I tell you what, now it's a great book. I am very enthusiastically proud of it now. And I think that it's going to change. Honestly, I mean it's kind of one of those things people always say, we're trying to change the world. But I honestly think that this book and the platform, obviously Clickfunnels behind it will change the world and that's what I'm so excited for. So there you go you guys, if you give a mouse a cookie. If you give Russell a cookie, that's where it goes. If you're all like me, and you're an entrepreneur who does that, don't feel bad because I do it too. So the question though, is it happens to most people, including me. Even last night I was sitting there like, I'm overwhelmed. I don't even know what to do or where to go. So for me I just, one of my processes is, the day after I get done with an event is kind of write out all of those milestones and then place them in a chronological order. I think the problem that most people have; including me is that we'll see here are the 8 things I have to get done, so we start dabbling in 8 of them, and we'll do a little here, a little here, a little here and nothing every gets done because you are slowly pushing forward 8 things. So what I do, and hopefully this is the nugget of wisdom at the end of this. So after I get the, let's say 8 different major things done. So I know there's a quiz video, there's a quiz funnel,  there's a new webinar, there's a home study course, there's an updated online course, there's the email sequences. So there's the major…big things right. And the first thing I do, day number one is that I know that each of these things, it's kind of like… I failed all my project management classes, which is funny basically that's all I do all day is project management. But I know there's an order. I'm like next Thursday I want to work on this. I start working on Thursday, but the logo guys haven't gotten back to me, all the pieces I need to execute on that thing, I don't have. Then it's like, crap okay. You start tasking out everything, you come back a week later and hopefully you have those things and all that kind of stuff happens, right.  So for me what I do is the first day is I go and I map out, here's the 8 things. Then I look at what are all the things that I know I have to have to get this project done that take time, that aren't on me. So logo people, copywriting people, design people, logo's, merchant accounts. I look at all of those things that I know that aren't me just sitting down and grinding it out. That for me to sit there and be able to grind it out, I have to have all these assets to make it possible. So I'll probably do that today, just go out and start tasking out all the tangible pieces I know I need to get this project done. Now everyone's got it, so now in the background they're all working on a dozen different things that I'm going to need in the future, but I don't need yet. But I think through that ahead of time, so they're all working on everything, then I pick whichever one, honestly the one that gets me the most excited. And then I dive into there hardcore and I focus on that. And I get it done. And then during that interim while I'm getting it done all these little pieces will be coming back and I'm like cool and I take them and throw them in a Trello board, I keep putting all the assets in there so I know that hey next Tuesday is the day I'm focusing on this. Everything's there and Tuesday I log in and boom I can just run. There's nothing holding me back. So that's kind of how I work. So I hope that kind of helps you guys. Because I know  a lot of people get stuck in that paralysis, or the process of I'm trying to work on stuff, oh I don't have anything that I need to work on it. For me, that's the number one thing, making sure that all those external things that I can think through that take more time than I'm going to do on that day to make sure they're done. For example, this week we had a planning meeting for all the different funnels that we're doing Funnel Hacker TV and I was like, okay here's all the funnels and I was like, okay it's Thursday, so that's tomorrow it's Biohacking Secrets day. So Thursday we're building these two funnels, they have to be done.  Here's the pieces I need. l was like Anthony I need this, this and this. Designer, I need this. So I gave everyone all the things I need. So the lst three days I've been coming in like crazy. I even hired some copywriters to do some bullet points. I sent them a whole bunch of stuff. I'm like I need these Thursday morning, can you do it. And they were like, it's an extra $500 to do it in two days. I'm like done. I need them by Thursday morning, because Thursday morning I know I'm sitting and I have to get that funnel live so if I don't have those, the whole thing falls apart. So that's what it's all about for me. It's just making sure that everyone knows this is the day I am sitting down and I'm focusing on launching this project, so if I don't have all these pieces back by this time, you are fired. Or whatever that might be, you know what I mean. Because I don't know about you, the worst feeling in the world, is you dedicate a day to get stuff done. Like I know tomorrow is Biohacking Secrets day. And I'm going to be busting out 2 funnels for them. And I know next Wednesday I'm finishing Mind Control Marketing with Sean Stephenson, so I have to have all those assets back that day, otherwise I wasted the day. I don't want to get the funnel halfway done and have to rebook another day to get things done. I want to have everything done so that when I show up I can start, I can end and I can wrap that day up and know that projects completed. So what are all the things I have to have to get that done in time. I have this huge dump truck in front of me going two miles an hour. So yeah, I hope that helps. I'm at the venue and I'm actually fifteen minutes early. Well I still gotta get in the parking garage, but as a whole this is not too shabby. Alright you guys. That's all I got today. I hope there was some value there. I hope that you guys probably don't do as much stuff as I do because it's harder to get stuff done, but if you do hopefully that gives you guys a couple of ideas of how I do it. I appreciate you all for listening. We'll talk to you guys all again soon.

I still can't believe what we were able to create in just 24 hours. On today's episode Russell talks about how the 24 hour hack-a-thon went. He reveals that they were able to launch all 3 planned funnels with just a minute or two to spare. Here are some of the exciting things you will hear about during this episode: A quick recap of the 24 hours and which things went according to plan and which didn't. How if Russell and his company can launch 3 million dollar funnels in 24 hours, you should be able to do one million dollar funnel in a short amount of time too. And why you shouldn't be afraid to put funnels out, because sometimes you'll strike out, but sometimes, you will hit a home-run. So listen below to hear why if Russell can do this, you can too! ---Transcript--- Hey everyone, this is Russell Brunson. Welcome to the aftermath of the 24 hour hack-a-thon. Hey everyone, we did it! Last you heard from me we were about to embark upon a journey of 24 hours to build out 3 funnels and record an entire info product. I tell you what, it was crazy and it was fun and intense, and a whole bunch of things trapped into one. Most of all it was an amazing memory that I will share with those guys that we hung out with for the rest of our lives. It was super cool. It's funny how some things took longer, some things took shorter, and some things took way longer. We got there first, got everything set up, started the camera's rolling, and boom, started a countdown clock. “Okay 24 hours starts right now.” And then we started moving forward on actually the whole process. We spent the first hour talking about strategies for the 3 funnels. Give everyone assignements and then broke, we all went everywhere. I sat down and hand sketched out the Perfect Webinar for this new product we're created. Then I opened up this voice recorder and recorded a 20 minute sales video and then handed that off to Levi, he transcribed the whole thing into an actual sales letter. And then Vince Palko and his team started hand sketching out the whole videos. Then we headed to a different location to film stuff and on and on. And we went filming. Filming was supposed to be done by 3 but we didn't get back to the office until 6. Then at 6 we started working on building the funnels and recorded the episode videos and the down-sell videos and the other pages. And then designing the funnels and getting the videos. It was crazy. I remember we were working and it was like, “12 hours left.” And “10 hours left.” And “8 hours left.” And “4 hours left.” And then “1 hour…..” You know it got down to the very last second and literally we were uploading the videos and the last video got uploaded with 3 or 4 minutes before 8 o'clock. And we threw all the pages in the funnels and then I Snapchatted with 2 minutes to go saying we did it. And then my timer went off on my phone and it was crazy. And then we put up on the big screen and we showed the 3 funnels and the product and showed everything that was done. Now obviously there's still some things that need to be cleaned up a little bit. Some lipstick and rouge to kind of clean things up as a whole. But with that said, what we were able to accomplish in 24 hours is insane. It kind of showed me that….because I look at each of those funnels. They should each be in and of themselves a million dollar a year funnel. Otherwise, what's the point of building one right. And I feel like each of those could. We basically spent 24 hours and in that time we launched 3 million dollar companies and that's crazy. It all came down to a couple of key tools that we had to understand. We had to understand the strategy of building good sales funnels. If you don't know that yet, go read my book Dotcom Secrets. That was number one, number two is how to write good copy. If you don't know how to do that yet, go get Funnel Scripts and study good copy writers. And number three is how to create a really good offer. And I'm not sure who teaches that good. Todd Brown does a really good job teaches that, actually. In fact, he's going to be speaking at the next Funnel Hacking Life about offer creation which is something I'm really excited to go deeper with. But it comes down to a couple of things. Creating offers, writing copy, strategy behind the funnels and then driving traffic. And if you can master one or two or three or four of those skills, and you don't even need to be good at all of them, and find people who are good at the other ones and partner with them, I honestly believe that you get the right offers it's not hard to launch a million dollar funnel. And you know, before we'd say in a month or a year or a quarter, and now I believe that you can do that in a week, or a day. If you have the right energy and focus. So that should get you guys inspired. I remember one time hearing Gary Halverson that you're one sales letter away from being financially independent for the rest of your life. One sales letter can make you rich. And it's interesting to think about that. I've had times in my life where I was broke, on the brink of financial ruin and I did a webinar and it saved me. And it's true, one good pitch, one good offer, one good sales letter can transform your life. So what that means is you gotta go out there and start swinging the bats a lot. I did an interview with Trey Lewellen a couple of weeks ago and he showed me one of his funnels that did 20 million dollars last year. As a company they did 30 million, crazy. It was funny, I interviewed Trey almost a year before that and was having a little bit of success, wasn't at all like that. Trey told me, “I have a goal to launch a funnel every single week.” I was like, “Really?” “Yep, that's my goal. Once a week I'm launching a funnel.” I'm like, “Dude, that's a good goal. I want that goal to be mine as well.” And he did. He launched a funnel every single week, and within a couple of months, guess what happened? One of those funnels he rolled out, hit. And it hit huge, to the tune of 20 million+ dollars. So understand that this business is all about making and creating offers. Putting them out there and not being attached to the outcome, because sometimes people don't want them. And sometimes the market doesn't care and sometimes you hit one on the head. And in the interim, what's nice is your going to hit a lot of singles and doubles and make money along the way. But every once in a while you hit one that goes boom and breaks through the park. So that's kind of the game and hopefully Clickfunnels as a tool has made that process easier, so you don't have to spend 6 months or a year or longer to build a funnel and get it out there, now you can just do it . And you can do it in a day if your intense. You can do it in a week if you're serious. You can do it in a month if you have some desire. But you can do it and the tools are in your hands now, and hopefully this hack-a-thon has proven that for you and given you some inspiration and hope because I know it's possible. With that said, I'm almost home and I'm really tired. Tonight we got the Profit party, I think I told you before we rented out a theater and we're going to have 200 people here in Boise all coming to watch the Profit with us and it's going to be insane, I'm so excited. And then after the Profit, for those who are in Boise who are going to be showing the first episode of Funnel Hacker TV, hopefully Brandon today will get it done. Crossing my fingers. And with that said, oh and then the last thing is we have a whole bunch of people around the country and around the world throwing Funnel Hacker/The Profit parties, which is so cool. Oh, and I'm about to drive by our new office actually, right up here on the corner. We signed a new office and I got the keys yesterday too. So while we were in the hack-a-thon Brent came in and handed me my keys, so cool. So fun stuff is happening, it's all about you guys putting things out there, and creating offers and driving traffic, testing things, putting out and just keep doing that. And if you do that a lot and you just do it fast and you become good at it, you will hit singles and doubles and you'll strike out a bunch of times, but every once in a while you'll have one that hits big. So get good at the process. Get good at trying and doing it.  And that's it for today, you guys. Appreciate you all, I'm going to get some sleep, and hopefully you're watching the Profit tonight, depending when you get this. That's all I got, talk to you guys all soon.

Building out 3 funnels and a product in less than 24 hours, Jack Bauer style. On today's episode Russell talks about some exciting things happening both today and tomorrow including his episode of The Profit, Funnel Hacker TV, and building 3 million dollar funnels in 24 hours. Here are some of the exciting highlights in this episode: Russell explains why he is building 3 funnels in 24 hours. He talks about renting a movie theater to have a Profit Party which will turn into a Funnel Hacker TV party. And finally he talks about why it's so important to build a movement and have a cult-ure. So listen below to hear about all the super exciting stuff Russell has coming up over the next few days. ---Transcript--- Hey everyone this is Russell Brunson and welcome to Marketing In Your Car. Hey everybody, I'm excited for today, it's going to be a nutso day and I'm excited and I have to apologize. It's been a little while since I did a Marketing In Your Car, and that's on purpose kind of. I just got called up Stu Mclaren and  he just snapchatted me and yelled. He said, “Dude, where's Marketing In Your Car? I'm trying to drive somewhere and I can't do it without Marketing In Your Car.” The reason why I haven't done one, after episode 257, which we just finished, I was going to get all new branding and audio and everything. So I've been waiting to get that whole thing done and it's just taking forever and turning out lame, to be honest. It's an early morning this morning because something crazy is about to go down and I need you guys to know about it, in case something bad happens. As you may or may not know we have been feverishly working on Funnel Hacker TV, a bunch of new episodes. In fact, if you go to funnelhacker.tv you can see the intro now, it's live. People are going nuts for it, so it turned out really cool. When you watch that video I want you guys thinking about everything we've been talking about for the last 257 episodes because it's been a lot of stuff, and notice how everything is kind of weaved into that. Someone commented on Facebook, “Russell you did the two handed throwing a fireball thing, freezeball like subzero did during it.” I'm like “Yeah, I do everything. I practice what I preach.” Notice the us versus them, notice the manifesto, notice how we're splitting our audience in half, notice how we're picking common enemies, notice all the stuff we've been talking about for the last couple of years you guys. This is all for us kind of coming together into very concrete, actionable things. It's all about how we're building our cult-ure. Watch that video because you will see what we're trying to do. Again, I try to let all of you guys in behind the scenes what's actually happening, which is kind of cool I think. You guys get to hear me kind of brainstorm why I'm doing what I'm doing. But then you can visually see it from the external side. So I hope you guys are watching close because a bunch of crazy stuff's about to happen. So today we're filming an episode of Funnel Hacker TV, but of course I couldn't just do another episode because that would be boring. I need to do something bigger and better and more exciting. So what I decided to do, is today instead of building one funnel or two, we should be at least three. And instead of having a product that we build the funnel around, we should create the product today too. So today we're building three funnels. One for an info product, two for supplements. We're also recording an entire info product product. But wait, it gets better because when we were planning this I thought, how could would it be if we did a Jack Bauer 24 theme, because it's still my favorite show ever, of all time. So we're doing this whole thing in 24 hours. So today at 8am, let's see it's Monday morning, we are starting a 24 hour countdown clock and then we will be done Tuesday at 8am. We've got a whole bunch of people coming in. Vince Palko from Adtunes flying in, he is hand sketching out the sales videos. We've got the dude's who own Weight Shake are flying in, we're building a funnel for them. We've got Dave Woodward and Kerry Woodward who are coming in, she's the guru, the expert on the info product side of this. And we got Brandon coming and filming everything and then we've got 3 or 4 film crews. Because we gotta film all these different things, then we've gotta film them filming them because it's all about behind the scenes for the reality show. It's gonna great. We've got actors coming in, we've got 3 or 4 different locations that we're filming at, it's literally nuts from a coordination standpoint. In fact, if we pull this whole thing off, I will be so impressed. The biggest reason why I'm doing this, why we do a lot of these crazy things, the reason why I do Funnel Friday's, the reason I do all this stuff is I want to make it more attainable for people. To see that this isn't a 6 month process to launch a funnel, which is what most of you guys are doing. This should be, and I know 24 hours is ridiculous for most people, but if I can get three funnels in 24 hours, and each of these funnels…..I'll only build a funnel if I think it'll make at least a million bucks a year. So if I can build 3 million dollar funnels in 24 hours, you should be able to build one in a week. So that's kind of the premise behind why I'm doing this craziness and why it's exciting. So I will report back to you guys when it's all done. Maybe tomorrow morning when I'm driving home if I'm not dead, I'll give you a recap of what happened and how it all went down. But I'm excited; it's going to be so much fun. The finished products are ones I've been looking for for a long time. And what's fun is the Expert Secrets book we have a big huge section about how to be a vehicle of change and we looked at all the different big cults or whatever you want to call them throughout time and how they were created and the commonalities between them. And every one of them had three core things, an attractive character or charismatic leader, a movement, and then a new opportunity. So everything we talk about in Expert Secrets is built around that. Because it's about, you're trying to cause a movement, be a vehicle of change, get people to change their life. So what's cool is this weekend for the fitness product, initially, I own this domain and I've spent probably hundreds of thousands of dollars between getting the trademark, the domains, people trying this process in the past and having it fail multiple times. So anyway, the domain before was called body evolution and that was what we were going to do and this weekend we realized that's probably the wrong angle so we changed everything. We went back and forth, Dave Kerry and I about a dozen times figuring out different names and hooks and angles. And what's the movement and what's the new opportunity and all sorts of things and finally Sunday Morning it all came to a head and we figured it out. So the domain that we got is haveitallmom.com and haveitallmomsclub or haveitallmoms.club, but it's all about having it all and women can have it all and moms can have it all. You can be a mom and you can be a business owner, and you can have good health and you can do all these things, but you gotta change some stuff first. A lot of it begins with the fuel you put in your body and all these things. It's kind of like a weight loss program, but the problem, and this is me going back to the whole, I've been reading this “red ocean blue ocean thing” and thinking a lot about that. It's like weight loss is red ocean, there's a billion people all fighting and there's blood everywhere in the water and we could go in there. Or what if we created our own blue ocean? So our blue ocean is becoming a mom who has it all and how do you do that? Initially you do it through weight loss, that's how you build the energy you need to have it all. So it's a weight loss program, but it's not positioned that way. So we're totally in the blue ocean just hanging out by ourselves, and if we execute it correctly today it's going to help us take over the world. So I'm so excited. So that's all happening, which is cool. And then the other side, oh I'm so excited. So tomorrow, Tuesday we are on the Profit. So Marcus Lemonis and I have no idea if I'm going to actually be on the profit, I'll probably be on the cutting room floor. I don't even know exactly what's happening yet. But we're going to be on the Profit, and so we thought if we're going to be on the Profit, we need to throw a party. So initially we were going to throw a party at my house. But then one person became 2. 2 became 10. 10 became 30. 30 became 50 and I realized my wife is going to kill if I did a huge party with 50+ people at my house, so we called the local movie theater and we rented a movie theater that holds 200+ people and now we're throwing a real party and we've got almost 200 people rsvp'd to come to that tomorrow. So we're going to be watching the Profit together with a whole bunch of funnel hackers here in Boise and then the second side of it is episode number one of Funnel Hacker TV should be done today, so we're going to show that at the episode as well. And show them Funnel Hacker……show them episode one to all those who are in Boise on the big screen which is going to be so insane. I'm so excited. So that's happening tomorrow, which is cool. And then on top of that, I was thinking when Funnel Hacker TV does come out, I may or may not like to watch the Bachelor and Bachelorette and Bachelor in Paradise, the whole series, it's so embarrassing. But when I do, when we first got married, everyone thought it was cool. Now nobody will admit it's cool. We used to have Bachelor Parties and we'd all get together with all our friends and eat food and have fun, and watch the show. Place some bets on who's going to get sent home each week and it was awesome. Now my friends all matured, I didn't yet, but all the rest are like, “We're too cool for this.” And they watch big kid shows now. But we're still stuck on the teeny bopper reality show, my wife and I. So we watch it together every week and we love it. But what's interesting is that across the world everyone's throwing what they call Bachelor parties and they happen all over the world. Every Monday night everyone gets together and watches the Bachelor parties and it's really, really cool. So I'm like, “Well I want to do the same thing with our reality show.” So I'm trying to get, my guess is it'll take a little while to get this actually happening consistently, but I was like, I wanna run little Funnel Hacker parties all around the world where people get together and they watch Funnel Hacker TV together as little parties right. So each week we launch Funnel Hacker TV, everyone gets together, everyone watches together, it becomes this really fun thing, and the people who are hosting the parties have a chance to talk about funnels with each other. And you can invite your friends and family members over. People who don't know what you do for a living, because that's kind of a thing that happens with all of us. And Let them watch and be like, “Oh that's what you do. How exciting.” And then it becomes this real, tangible, fun, exciting thing. So that's where we're trying to go to.  So I thought let's start this with the Profit party. So we're doing these Profit viewing parties all around the country and around the world hopefully. The hard thing about the Profit is it doesn't play in every country. So we got people in Canada and Australia who can't even see it are trying to set up these parties anyway. One of those things that's kind of frustrating. But the nice thing about Funnel Hacker TV when it comes out, there's no limits. Because it will be on Facebook and on Youtube and stuff like that. I'm definitely excited for that. That's kind of what's going down over here. But that's the process we're trying to start now, having these local meet ups. People watching this show together and hopefully that will become something that we're able to use long term to get people to start doing these funnel hacking hack-a-thons all around the country. All just steps we're trying to do in building our community, building our following, getting people to share our message and hopefully making our business not just static boring business. But something people look forward to and something that people that it becomes part of their life. You know I was thinking about this, and I'll probably end on this because we're almost to the office and I gotta start running because my 24 episode starts in 32 minutes. I remember the first time I ever went to a Send Out Cards event, which is a network marketing program, and I'm going to this event, and basically I'm going to offend somebody here so I apologize, but Send Out Cards is basically really bad software. I'll just call it that as it is. When it first came out it was really cool, but now it's like every card platform on earth has surpassed them. But I went to this thing and it's like, I remember David Frye, who is one of the top money earners in the company, he's like, “Russell, this is software. This is a software platform and look at this. People are at this event.” And there were 4 or 5 thousand people and they were crying and they were on stage telling their stories and it was like this movement and I was like, “It's a software program. Why are people on the stage crying that doesn't make any sense.” And since we built Clickfunnels I thought about that. I don't want this to be a software program, I want this to be a movement. So how do we do that? So all these things we're doing now are all part of that. Some may work and some may fall on their face. I don't know, but I just want to share it with you guys. Because whatever it is you're selling, if it's software, if it's info products, if it's supplements, the more you can turn it into this, the more you un-commonitize yourself and you become something unique and something special. So that's what I got. I'm at the office and I gotta go bounce. See you guys later. I will share with you guys what happens 24 hours from now. Appreciate you all, have an amazing day and we'll talk soon. Bye everybody.

Step 2 of 3 in building your own cult-ture. On today's episode Russell talks about filming the second episode of Funnel Hacker TV and what it's about. He also goes into details about the part he's currently writing in his book Expert Secrets. Here are some interesting things to listen for in this episode: Find out what the next episode of Funnel Hacker TV will be about. What part of the Expert Secrets book Russell is working on and how he was able to write it. And find out why it is so important for you to have a cause in your business. So listen below to hear about Russell's recent breakthrough with his book and to get excited for episode 2 of Funnel Hacker TV. ---Transcript--- Good morning everybody. I hoopoe you are doing amazing. Welcome to Marketing In Your Car. Hey everyone, I hope things are going amazing for everybody today. I am so exciting. We are coming in to start filming episode number 2 of Funnel Hacker TV. I cannot wait for you guys to see this. I cannot wait, you guys are going….I hope. I really hope actually. You may hate this show, but I think you're going to like it, I think you're going to love it. We'll film episode number 2 today, which is today. So episode number one we all went into Biohacking Secrets. We built out the book funnel for that. So if you go to biohackersguide.com you can get the free book and see the funnel and blah, blah, blah. So that's step number one. That was the first thing that we did. That's working awesome. So episode one is all about that and kind of telling Anthony's story and that kind of thing, which was cool. Episode 2 now we're doing a funnel with my Christian Ferrante (good luck spelling that), he's awesome. Someone's who's been working with us for a long, long time. He's just an awesome guy. So he's been building a survival product forever. I wanted to be in the survival space for a long, long time. Ever since all the people I know have started crushing it in survival. And I always wanted to do a survival straw that you drink. Have you seen those little straws that are like a filter so you can drink out of a toilet if you want to? So when the world comes to an end you are still good to go. So that's what I always wanted was a survival straw, so we're kind of partnering on this and doing a survival straw offer and it's going to be cool. But this episode, the first episode was very emotional. Anthony's an emotional guy and the story's awesome. So that was episode one, we want to lead with that. Episode number two now we want to kind of start defining some of the core things like what funnel hacking actually is. So that's what's going to be kind of cool about this one. We're actually going to go and this is going to be a funnel hack episode. We funnel hacked two survival funnels yesterday and Steven designed them on these big old poster boards so we're going to be showing those on the video and walking through the whole thing and really mapping out exactly what we're going build it and then we're going to go build it. It's going to be amazing. I already pre-bought ads that are going to be running tomorrow for this funnel we're going to be doing today, and a bunch of other cool things. So that's kind of what's going down. It's going to be a fun day. We have today and tomorrow to shoot, but the ads go live tomorrow morning. So we pretty much have to get it all done today. So cross your fingers. And I got to get home because we got people coming over tonight. So it's not like I can pull an all-nighter. We got to get this done during business hours today, which will be a ton of fun. So that is what we're scrambling for. So that's what's happening. So many fun things. I tell you what, I spent probably, I don't know, 10 or 12 hours yesterday working on the new Expert Secrets book. I gotta tell you, I am so, so, so, so, so, so excited. I would say, and I don't think I would've said it over myself, but after the event we had last weekend talking about Expert Secret stuff and going deep into it. I always get people like, “The event was amazing. Best thing I've ever been to.” Those things always come with any event you do. This was different. I had people who don't normally give compliments to me, to try to pat me on the back, come back and pull me aside and be like, “Dude, this is the best thing you have ever done, ever.” Which is exciting. Multiple people………So I'm just dying. I want this book to be done. I'm hustling more than I ever have because you guys, I spent the last 8 months writing the first version of the book, and it was good, but it didn't fire me up. Now all I want to do is have this book done. But it's going to be good. It will redefine everything you believe about selling and how to sell and how to build a following. I can't even tell you how cool it is. One of the really cool things, one of the things we talked about at the event is that there's two pieces. One's you becoming an expert and two is building a following. If you don't have a following, it's the whole, ‘if a tree falls in the forest and no one's there to hear it, does it make a noise?' No, it doesn't. If you're an expert and there's no one there that listens to you then it doesn't really matter. You're just some crazy person on the corner yelling. So how do we build a following and what goes into that. So we broke that down a lot. What's cool is there's 3 core components. You see the book, you'll see all the hand sketches in the book and it'll make more sense. But it's basically a charismatic leader, a cause and a new opportunity. Those are three things that have to be present for there to be a mass movement. For there to be people to buy into your vision and things like that. You know, a charismatic leader/attractive character, we talk a lot about that. The new opportunity is the big aha you will have when you read the book. The reason why most people, if your offer is failing, means you're probably selling an improvement or repair offer, where you're trying to make things better as opposed to a new opportunity. And I make a pretty dang convincing argument that you have to have a new opportunity. And we look at pretty much every offer we ever had that succeeded were all tied to a new opportunity. None of the improvement offers have ever made any money. So there's another lesson for you, but that's a lesson for another day because we can go deep into that. The cool thing we figured out yesterday is the middle one is the cause. Creating a cause. When you create a cause, it's got to be something that is all based on the vision of the future because people are afraid of what the future could hold. They don't want to move, there's fear around that. But when they're faithful in the future it makes them want to move towards that compelling future, that vision that you're kind of painting and illustrating. So that was a big part of it. Then I was trying to explain that at the event. I was like, “How do we get everyone to get this and understand it?” and I was struggling for them to get it and all the sudden I had this thought pop in my head to show the intro video for the reality show that we're filming episode two of today. Because in that I wrote the script and it was all about this call to action. I wanted this to be an us versus them, like we're separating us from traditional business. We're separating us from college. We're separating us from VC backed companies. I wanted a very clear, defined us versus them. So when you guys see the intro the first time, first off you are going to love it because it's pretty dang cool. Second off, you'll see how it's this thing that you're drawing a line and taking sides. You're with us or against us type of thing, it's pretty cool. I showed the video, and people when they saw it were like, “I understand now what you mean by starting a cause or a movement.” So yesterday I was working on the book and I was writing that section and getting stuck. I was like, how do you make this interesting? I don't want to just have the book be very strategic. “Oh you need to start a cause, it's got to be important.” That's dumb. What's the tangible, practical things afterward? So I was thinking more and more through that and all the sudden I started thinking back like in the movie, Jerry Mcguire. In the very beginning Tom Cruises character, I guess his name is Jerry Mcguire in the movie. Anyway, he sits down and he writes out that manifesto of what he thinks the issue should be and he hands it out and that's the turning point where everyone is either with him or against him, and most people are against him, but he gets Renee Zellwegger or whatever her name is to follow him. That document is what stirred people to action and to want to move towards this cause, which is really cool. That's kind of the concept. So I started saying, I feel like every business, every cause needs to have that. That moment where they sit down and write out the Jerry Mcguire letter. This is their manifesto of what they believe and who they are and who they're not. Well how to do they write that. What's the tangibles? So then I went back to the video for Funnel Hacker TV and I listened to it 5 or 6 times and there was a very cool script that was in there and I sketched it out.  Number one you introduce the attractive character, the charismatic leader. Number two he earned his movement. From there you move over to us versus them. You talk about what you stand for, who you are, who you're not. From there you talk about why your movement is better and then you talk about who this is not for and then you transition at the end to who you are and who are as movement. It was so cool, so I sketched out the whole thing. I drew it on a flag, so it turned out so cool. So now we've got an actual script and a process for people to build out their manifesto or whatever you want to call it. The call to get people into your cause. That was a big aha yesterday that we got that and we got that into the book. It was so cool. So anyway, just something to think through today. We'll get deeper into the charismatic leader and the new opportunity, but today I want you thinking about your cause. What's your cause? Why should people buy into it? What are the alternatives they have that you need to kind of shun and push aside? Why is your cause the best? Those are the questions I want to you to ask yourself, first off. And then second off, I want you guys to sit down and actually write out, pretend like you're Jerry Mcguire and you're pissed at everything that's happening in the industry and write out your manifesto and create that and then that could be the rallying call for your people, for your cause. You will see that coming in full light here very soon as we release the first episode of our reality show. I think it's something you guys are going to love. So that's all I got you guys. I'm at the office, time to go film. I'm only 9 minutes….6 minutes late. So that's pretty good, not double digits today. Alright guys, talk to you all soon. Bye.

How to get people to profitably join your podcast, follow you on social media, and so much more. On today's episode Russell talks about an idea he has for the Marketing In Your Car podcast and how to get more subscribers. Here are some cool things to listen for in this episode: Hear about some interesting things Russell has coming up this week. Find out what awesome idea Russell had to get more subscribers to the podcast and why you should funnel hack the idea. And find out how you could possibly get a hold of the first 250 Marketing In Your Car podcasts on one device in the near future. So listen below to hear the details of Russell's exciting new idea. ---Transcript--- Good morning everybody, this is Russell Brunson and welcome to Marketing In Your Car. Alright everybody, I hope that the weekend was amazing for those who are listening live. Those who….I guess it's never really live, those who are listening in kind of real time, for those who are listening some other time, hope you had an amazing whatever today was for you. And I have got some crazy, cool things happening this week. I'm excited. We've got…..we're launching the Keto Funnels for the Pruvit company which is going to be cool. It's not live today but it should be live by the time most of you guys hear this, within a day or two. So if you wanna see a little bit behind the scenes  of what we're doing go to ketofunnels.com, that should be live, like I said, in a day or two. We're going to be rolling those out, funnels for a network marketing company, so it's kind of a big experiment. We're going to be testing out, if it works good here, we'll probably do it with other companies. Anyway, it's kind of a little sample test to see if we can build out funnels for companies and make it so that a company person basically comes in, drops in their Pruvit ID and unlocks all these secret funnels, so it'll be kind of cool to see how the first test goes. I think it'll do well, we've built 2 pretty amazing funnels for that company and I think that people are going to love them and do a lot of good stuff with them. So that's kind of plan number one that's happening this week. Also Bio-hacking Secrets should be going live. We would be going live this week, but we have to record one more product, so Anthony's flying back out for that early next week. We've got the hack-a-thon starting. So we've got, this weekend basically Clickfunnels partners and co-founders are all flying in, and next we've got pretty much half the dev team, maybe more, maybe the whole dev team, a whole bunch of the dev team, a whole bunch of the marketing team. So for a week we'll be doing a whole bunch of crazy, cool stuff, while we're filming episodes for Funnel Hacker TV. There's a lot happening, which is fun, also at times, overwhelming, not going to lie. But it's good. I got a couple of big projects I'm trying to get out the door and then I can start focusing on some of the fun things that are going on with Funnel Hacker TV. But today I wanted to share with you guys an idea that hopefully will be a big idea for some of you guys. Because I think I cracked the code on something. If you think about how most people grow, I've been thinking a lot about it, I know Snapchat is the new cool thing, and podcasts is cool, and blogs are cool and all these things are cool, right? The problem with most content things is that the way you get traction is first off, you've got to do it consistently for forever which kind of sucks. For most of us it takes a long time before you have success. I was doing this podcast for probably 3 years before anyone listened to it. But I didn't care because it was fun and it was an easy format. But it was hard because, luckily I was monetizing my life in other ways, but this is your marketing strategy, it sucks. If your marketing strategy is, let's go blog, let's go podcast, let's go Snapchat, things like that, it's tough. So I'm always looking, how do we beat the system? How do we make it so that we can get customers and people to subscribe profitably? Where we make money every time somebody joins our podcast or gets on Snapchat or whatever that thing might be. So I've been thinking about that. How do I do that? What's the best way? I have an idea and I'm going to be executing on it, and I hope a couple of you guys copying me, because if you do that'd be awesome. My guess is that most of you won't but hopefully one or two of you will because that'll make it worth sharing the idea. What I've been looking out is, I've been doing…..We're getting close to episode 250 in the Marketing In Your Car Podcast, which is crazy. Don't you guys think? We've been hanging out 250 days, we've been sharing this message together. So that's kind of cool. My problem is when we go pay, “Hey go subscribe to Russell's podcast.” It's expensive, and it's hard to track, it's less effective, it's not the best thing in the world right? I know it was almost impossible to track as when we were trying to guess , we were spending $100 to get someone to subscribe to your podcast. it was obviously free things in your list of a bunch of other things to do, but for me to buy ads to get people to build my following, crazy expensive, not worth it, not even worth the time and energy. That's why putting out good content is good, people share. A lot of you guys have found out about this podcast because people shared it with you or whatever. So those are the good things having good content, but I don't want to rely on good content to get my message out there. Because no matter how good your content is, at first it's not spreading. So how do we do it? So I had this idea. Building a funnel specific to getting people to subscribe to my different channels and things like that. What I was thinking about doing, and a couple of ideas and tips kind of came  along with this thought process, but one of them I was looking at all the podcasts I've done in the past and there's 5 or 6 that are focused on webinars that are really, really good. Things that I wish everybody could listen to. So I'm like, what if I take those 5 things and I'm like, “Hey opt-in for the 5 top webinar strategy's” or whatever, they opt in and boom, I just give them the links to those 5 podcasts. So that's one way I can start paying to get people to opt-in and have some kind of metric, but it still doesn't make me really money up front. So I'm like how do we do this? So my big thought, my big aha, I'm excited for this, is I'm going to be taking 250, well as soon as we get 250 episodes, we're getting close. I'm going to make……I've been sourcing it in China. In China we're getting these really cool pre-loaded MP3 players, and I'm going to pre-load the first 250 episodes of Marketing In Your car on that thing. So I'm going to go and actually pull out the audio intros and exits, just so you don't have to hear the same song 250 times, for those of you guys that binge listen. But I want to encourage people to binge listen. So what better way than to do that than to give them devices with all those things pre-loaded on it. It ends up costing me $5 or $10 in China to get one of these MP3 players. It'll be wrapped in my logos and all that kind of stuff, and I'm going to do a free plus shipping on it.  Free plus shipping you're going to get 250 of my top podcast episodes. So that'll be basically the offer, and we'll have some kind of order form bump and some kind of upsell, right? Whatever that is. So now, I can go on Facebook and get my email list and other people's lists, and all the traditional marketing channels to give away this MP3 player, which people who download my MP3 player with 250 free episodes of my podcast, what do we know about those people? They're probably either interested in my podcast, or they will become because now I'm giving it away to them to binge listen to them really, really easily. So they will come through that funnel and after that funnel, now this is my, in my mind it's my funnel to connect people to all of my social outlets. So day one would be a thing like, “Hey, thanks so much for listening, the MP3 player is on its way, but I want you to subscribe right now so that you can get all future episodes. Because episode 251 and beyond are not on this MP3 player, so you have to click here to subscribe. So, boom, we're getting people subscribed to itunes that day. So now I'm causing consumption and then I'm getting people to subscribe. And then day number two is going to be something like, “Hey guys, this is Russell. You know what Snapchat is? Here's 5 cool snapschats I sent out in the past, I want you guys on this list, because if you're not getting my Snapchats you're missing out on some cool crap that's coming directly to you through the Snapchatty-thingy.” I actually haven't started using Snapchat yet, in fact I don't know how it works, but I know it's the big next thing, so I'm like, how do you get people to subscribe? Well it's hard, you have to train them. So I'm going to get a freaking pay for ads until somebody to go download Snapchat, search for my name, click on my button, that's the most inefficient way on earth to grow a following, it's horrible. But for people who have said, “Russell I'm going to pay you for 250 of your episodes.” those people are a little more engaged and now I have a full day focused on, “Hey guys, today's a Snapchat day. Anyone who has a Snapchat you're going to get blah blah for free. Go and do it.” And we bribe them and motivate them to get them to subscribe to Snapchat. The next one can be like, “Hey guys, this is how”….I don't know, LinkedIn or Pinterest, or Instagram, or whatever, I'm going to use that communication funnel after somebody gets this free plus shipping thing to connect them into all of my social channels and that's going to be the funnel. So that way in theory if we execute it right, usually it costs us about $10 to get a free plus shipping buyer, and if we can make $20 or so from that initial funnel, that'll cover our shipping costs and basically now we're breaking even, and now I've got people's attention, to now get them into our other channels for free, and in a really cool way that's not them clicking on an ad in Facebook, but actually watching a video of me educating you, coaching you how to do it, telling them what to look for, to how it all works. And that's kind of the thoughts. So that's my thought you guys. So I'm going to be  building out really cool, I don't even know what we call it, a funnel with the sole purpose of profitably acquiring subscribers to my blog, podcast, Snapchat, all those other things. We should probably come up with a cool name for it. What do you guys think? What would be a cool name to use for it? Call it the…..oh what if we call it, have you guys ever read the article called the Thousand True Believers, or A Thousand True Fans, is that what it's called. Oh and there's a book called the True Believer which is a book about how to start your own cult, not that I'm studying how to start my own cult, but if I was, I would definitely be reading the True Believer. What if we call this the True Believer Funnel. The True Believer Creator Funnel. That's too many words. Let's call it the True Believer Funnel, this will be just between us people. You guys on the Marketing In Your Car and that's it, nobody else gets this one right now. So this is the True Believer Funnel. That's what we're going to start focusing on, where we can profitably acquire people into our cult, sure. That'll be the game plan. Anyway, that's my thought. Hopefully that helps some of you guys, gives you some cool ideas. Again, you don't have to be as elaborate as me, with 250 episodes on, you can go pick 5 episodes and sell it for $7 or you could do like I'm doing. Burn them on a CD. Initially we burned it on a CD we just never sold that one. But as a MP3 player it'll be super cool, it'll grow and grow the way we're looking for, plus I can put on all my other follow up sequences and a million other things. Anyway, that's totally the game plan you guys. So feel free to Funnel Hack it, rip it off. But you will see me executing it very quickly. We're getting MP3 players designed right now. My brother's cleaning up all the audio from past Marketing in Your Car's making it easier to listen to, and I got to get to episode 250. When those things are finished, we will have an MP3 player with 250 episodes pre-loaded on it, for your listening enjoyment. That's the plan you guys. Alright, I am outta here. I got a busy day and I've got field day today with my kids at 1, so I've got 3, about 4 hours to bust through all my projects, then I am out. Which I am kind of excited for, the day's I only have 3 or 4 hours to get stuff done, I typically get more stuff done than the days that I have 10 hours. It's forcing me to get everything done in a compressed amount of time to get to my kids field day today. Cause this is the last week of school for them, so it's going to be really, really fun. I am in charge of the tug o war, so I'm going to be….just picture this, me vs 10 little kids in a tug o war. It's going to be so fun. I'm excited. Alright you guys, have a great day and I'll talk to you guys soon.

PLEASE don't be as stupid as me. This is your lifeline. In today's episode Russell talks about when he was a new entrepreneur and thought he didn't have to pay taxes when you make money online and how his dad helped him not go to jail. You will also find out how his dad can help you with your online businesses. Here are some interesting things you'll hear in this episode: Why Russell thought he didn't have to pay taxes and when he realized that maybe he needed to.  Why you need to have a business structure in place that will protect you from creditors and predators… And how you can get help with taxes, business structure and bookkeeping from Russell's dad right now, before he triples his prices. So listen below to see why you might need some of the services in your business that Russell's dad provides. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to Marketing in Your Car. Alright everybody, I hope things are going amazing. I've had an interesting last couple of days. I'm heading home right now to go work on the pinewood derby, which has been another part of my crazy couple of days. But it's all been good. Monday and Tuesday we had Anthony Diclementi came out Boise, Idaho and we were working on episode number one of Funnel Hacker TV, which the first funnel/business we are building and launching is for Biohackingsecrets.com, coming soon to a funnel near you. It's kind of exciting. It's been fun, we're filming the process and story and everything like that. Also, while we were here, working on biohacking me, with some of the stuff I'm looking for. Trying to get my energy to last longer throughout the day so when I get home at night, all my good energy isn't wasted on work and I have a ton of energy left over for my kids and wife and everything like that. So that's been really fun. And then we're also working on helping me lose a little extra weight, so that I will be a little bit sexier by my…when is it, by summertime. So for those of you reading the transcript, I said that with a lot of sarcasm, that's not really what I believe, but those listening can hear my voice. Anyway, it's been really fun. We did all sorts of crazy things. We were doing these breathing exercises in the mornings where you…anyway, it's kind of cool. We do this huge hardcore, oxygenation thing where you're breathing fast and heavy to the point of getting light headed until you're about to pass out, and then you hold your breath. I held my breath for 2 minutes and 40 seconds. Is that insane? It doesn't make any sense. But if you guys want to do that kind of stuff, it's in the book and it's coming out soon. It's pretty exciting. We held our breath for 2 minutes and 40 seconds. And then when I was done I felt like a million bucks. It was crazy. So I did it yesterday and today, and I'm kind of addicted to that. Not going to lie. So that was cool, and then a whole bunch of ninja, weird things that you will see in episode number one, which is kind of cool. So that's kind of some of the stuff I'm working on. And I hope you guys are all having fun without me. What I wanted to talk to you guys about today is something that came to me….My car is like a million degrees. I'm sweating bad. So this is something that happened to me as a young entrepreneur and recently happened to a really close friend. So I want to warn and help all of you guys just in case it happens to you. As a new online marketer I learned how to sell stuff, and people bought stuff and it was awesome. And then I took that money people bought things with and I took it and spent it on other cool stuff I wanted. And it worked really good, it was this perfect circle that worked for 2 years. Until one day, I was at my family reunion, and I was telling my dad, “Dad, I'm making money.” Because he was asking, “When are you going to get a job.” All those kind of things. “Dad, I'm actually making money online now. “ and I was showing him. And I was kind of showing him some of the stuff I was doing, the money I was making. “This campaign I made ten grand, this one over here I made 22 grand.” These little things, and he was excited. He was like, “Cool. How are you paying taxes?” And I was like, “No dad, the cool thing about this is it's the internet. There's no taxes. You don't have to pay taxes.” Showing how naive I was. He looked to me, “Russell, you have to pay taxes.” And I was like, “No if you sell online you don't.” I realized later that might be true with sales tax in some states, but it's not true with income tax. I had lesson number one. Lesson number two was, “Who's doing your books.” I was like, “I don't know what that means. I read a lot of books, is that what you're talking about?” He's like, “No. Someone's gotta be making sure that you're making money, not losing money. All these things.” I was like, “ I don't even know. This is all foreign to me dad.” And he's like, “Let me help you because I don't want you to go to jail.” So he came and flew to Boise once a month for probably 3 or 4 months. And he tried to catch up my books, so he's going through my Paypal account and going through my check register. If he asked me, my check register was horrible. I literally had a whole bunch of checks, and I'd write the check and give it somebody and I would write the date and the dollar amount in my register and that was it. I wouldn't write who it was to or what it was for, or anything. I don't even think I wrote the day, I just wrote the dollar amount on the stub thing. So he's like, “I got a whole bunch of check numbers with dollar amounts but I have no idea what they are for.”  We had a whole Paypal account with thousands of transactions that we didn't what they were for or anything. It was 2 or 3 years worth of that stuff, so he came up once a month for two days at a time, trying to catch me up and get me to the point where I wasn't going to be in big trouble if the government came and asked me what I was doing. We figured out how much money I actually owed the government, and we paid that. Then from that point forward, we were at a clean slate and we could actually move forward. That has been hugely important and successful in any kind of businesses. So that's something that was really needed for me. A little while after my dad came to one of my events and kind of told that story to our audience, and he talked about also business structuring. I wasn't structured at all, so I was paying all these extra taxes, FICA and Medicare and a whole bunch of other things. And I had no protection, so if someone would have sued me because of ZipBrander or one of my initial, my early products. How to make a potato gun. If they would have sued me, I would have been in big trouble, whereas now we have protected ourselves. In fact, we're working on a webinar right now with him called Creditors and Predators, it's like how to structure your business to protect yourself from people who want your money. It can be the government, it can be lawyers, it could be a lot of things. And so that's kind of the thing we're working on. But he came and talked about that with our group, and he offered to help set up people's businesses, as well as do bookkeeping and stuff like that. So he built up a little small team of people to do bookkeeping. And he kind of does it now for internet entrepreneurs like me and like you. It's not a huge business but he's got….in fact, he at that one event spoke and signed up 8 or 9 people at that event, and then since then it's all been word of mouth. A lot of you guys I know are using him just because of word of mouth, but he's never once promoted or advertised since then. It's been like probably 7 years. And it's just been word of mouth among marketers like us. Anyway, that's kind of the back story. So what happened, fast forward now a little while later, one of my close friends who does some work for me. I was like, “Hey man, I need help with this thing.” He's like, “I can't, I'm stressing out about taxes.”  I'm like, “Why are you stressing about taxes?” he's like, “I haven't paid them in two years, trying to figure this out. I'm going to go to jail. I'm freaking out.” I'm like, “Okay man, I've been through this I know exactly what you're going through. Here's my dad's email, email him and you'll be saved.” And then he did, and within two or three weeks my dad's team caught him up and got him to today. Got him covered for back taxes and now moving forward has been a clean slate. And my buddy is like, “Dude, the stress is at zero. I love your dad, thank you so much for that.” And it made me think, I'm betting a ton of you guys that are using Clickfunnels, that are on my podcast, that are just reading our stuff are probably in that situation. Either one of two things. One is that you are behind on your books, or you've never kept books, or you've been selling stuff and hoping it never catches up to you. If that is you and you're in that spot right now, I'm here to give you a life line. The second type of person is someone who maybe you started on a business you created, an LLC or something and you threw it up and hoping everything is right, but you have no idea if your structured right, you have no idea if your taxes are right, you have no idea with whatever. Which was also me. Or you're structured but you're not doing any entity layering, so you don't have one company that holds your assets, and one that's working in public, so if someone sued you, they can't take away your websites and things like that. If you're in either of those situations where you'd like to make your structuring better, more solid to protect yourself from creditors or predators, or you need to get caught up on taxes, or you're paying too much for a bookkeeper that sucks. Any of those reasons are good reasons to contact my dad. He is insanely cheap. I keep telling him that he needs to raise his prices. He specializes in rich internet marketers yet he's charging super discounted booking fees. Cheaper than you can get from a typical bookkeeper, which again I…… Anyway, you can never profit in your home town. I'm like, “Dad, first step one, you need to double your prices, and that should be the entry. Plus you need to charge people 10 grand to set up the entity.” All sorts of stuff. He also, he told me this too and this is insane. So for those of you guys, if he does the bookkeeping for you, a lot of times they do your taxes at the end of the year for free. It's just insanely cheap and inexpensive, at least for today. It will not be for forever, because I am working on a webinar with him, which I mentioned earlier called Creditors and Predators. And he wants me to do the webinar which I'm excited for except for the fact that, if I'm going to do that two things have to happen. First off is  Zuckerburg has gotta get paid, and second off, I gotta get paid. Therefore I am more than doubling, probably 3x-ing the price so that Zuckerburg can get paid for Facebook ads, and I can get paid for me helping him to pitch his services. So that's coming in the very near future. And most of you guys will be on that webinar, and you will be amazed at what you are missing in your business, you will realize that your entity structure is wrong. You realize you're over paying for bookkeeping. You realize that your back in back taxes, you're paying too much in taxes, a bunch of things like that. And when you are sold in that webinar it will be too late, because at that point the prices will be normal. But for those of you guys who are Marketing in Your Car listeners, you've got a window here. My dad just finished tax season, and his people just finished everybody and he's like, “We've got room for a few more people. Not a lot, maybe 5 or 10 people max to come in and we can get them all caught up and set up between now and when the webinar goes live.” So if that is you guys, and you are looking for any of those things, entity structuring, protections, lowering taxes, someone doing your bookkeeping, somebody to catch you up, somebody to look at your entrepreneurial business when you realize you're selling stuff and that's all that you're doing and you want some help, I highly recommend my dad. He saved me, he saved tons of other of my friends and colleagues in this business and he's here to save you as well. So this is my gift to you guys for being Marketing In Your Car listeners. I get zero dollars and zero cents for recommending this, outside of the fact that when I go home for Thanksgiving dinner, my dad feeds me Thanksgiving dinner and that's pretty sweet. So that's payback for that and the fact that he pretty much supported me my whole life. So I get nothing out of this, it's something that's a service for you and it's something that I think a lot of you guys are benefiting. I would say if you're anywhere from the start up phase, to probably two or three million dollars in revenue, maybe up to 5 million, that sweet spot is about where most of the clients they're working with now are, so that's a good fit. You get above that, it might be smart to get somebody in house to run everything, that's what we had to do as well. We had to get a full time CFO to manage everything for us because it's gotten a little bit crazy over here. But that is what I wanted to share with you guys today, so if you're interested in that, just email my dad, his secret email address is ross@bookease.com. Yeah, if you go to the website, the websites not even done, it's an old website because he was going to get setup, then he started getting referrals like crazy so he never finished it. So if you go to the site you will see an unfinished website. In fact, I need to make that a Clickfunnel page, so I will make that, add that to my to-do list for my dad. Anyway that's kind of what happening. So if you need help, you can go to my dad, tell him I sent you. Say, “I heard it on the podcast, I'm in.” and he will get you setup and figured out. That's about it you guys. Other than that, don't do what I did and think that you don't have to pay taxes, because I really honestly thought that, which is kind of funny now. So that's it you guys, I'm about headed home. Headed to the pinewood derby weigh ins. They weigh them the night before, which is kind of funny and then they lock down all the cars. So then the next night they have the weigh in's that way nobody can go and through on a whole bunch of weight over night. It's kind of funny. So that's what we're doing right now. It's going to be really fun. So that's what I got for you guys. Appreciate you all, have an amazing day and I'll talk to you guys all again soon.

Come hang out with me while I'm driving with my hands off the wheel. On this special episode Russell drives a Tesla while talking to Michael Rutherford about how he became the top earner at Prove It! And how he earned his Tesla. Also find out how you could also earn two free cars! Here are a few cool things to listen for in today's episode: Why Russell is sitting in the drivers seat of a Tesla, but not really driving it. How Michael Rutherford became the top earner at Prove It! And how you can earn not one, but two cars by following Russell's and Michael's advice. So listen below to find out how a car that costs 6 figures could end up in your driveway for free. ---Transcript--- Hey everyone, this is Russell Brunson and welcome to the Tesla sponsored addition of Marketing In Your Car. Alright everyone, I'm in San Diego right now. I'm driving by Sea World. I'm in a Tesla driving, I'm going 70 miles an hour and my hands are not on the wheel, my feet are not on the ground. I'm floating, it's the craziest thing in the world. So I thought what better time to do Marketing In Your Car than right now. Because I don't even need to be looking….I'm going 72 right now, I'm looking backwards, no hands on the wheel, I'm looking at the camera's around me. This is freaking nuts; I don't know how this is legal. You'd think that when Elon Musk was like, “We're going to build a car that you don't have to look at the road..” Oh it's slowing me down. Speaker 2: The car in front of you is slowing down, so it slows down automatically. Russell: Oh weird. So the car in front of me slowed down so it automatically slowed me down. You think that the government would be like, “Elon no, people are going to get in wrecks.” And instead he was like, “We'er going to do it anyway.” And now I'm driving it. I'm not even driving the car, I'm sitting in the passenger seat and this is insane. So that's what's happening right now as we speak. We're actually filming an episode of the reality TV show. We're at the Prove It event right now. I spoke at it earlier today, we've been documenting this whole journey which has been really fun. So when Funnel Hacker TV comes out make sure you watch the episode on Prove It funnels. Do I need to grab the wheel? Speaker 2: Just touch it so it knows you're alive. Alright you're good. Russell: Cool. Anyway, so today we went and talked to the leadership team and got them all fired up about the new Ketone funnels coming out. We got 2 funnels coming out for them. And then right now we're driving the Tesla to the Tesla dealership, because I'm getting a Tesla through Prove It, which is  kind of cool. So if you guys haven't won a Clickfunnels car yet, you can come to Prove It and get a Tesla car. You can get 2 cars, one for every other day of the week, that way you'd never have to drive the same car twice in a row. Anyway, it's pretty insane. If you guys haven't driven in a Tesla yet, this is really weird. I seriously feel like I'm about to die, I'm on the edge of my seat. So I'm sitting here with Michael Rutherford, who is the….are you the number one money earner? I know you don't want to brag about it, but are you? Michael: Yeah. Russell: Number one money earner at Prove It right now and tell them something cool. Michael: Okay so the….about Prove It or just in general? Or about the car? Russell: This is marketing guys, they want to know about marketing. How did you become the number one money earner in Prove It, I'm curious? Michael: Lit myself on fire, utilized the product to its highest capability and I told every living being that would listen to me for even the smallest amount of time, and I did it with a high level of passion, belief and expectation and I didn't care what they thought and I just kept going. And the really cool thing is results follow passion. If you have passion take action and results will come and it's like a pinwheel. When you get a little result, you'll take more action which creates more belief, which you'll take more action, give you more belief, get more results and it just keeps going and going. And then the next thing you know, a car that costs 6 figures that drives itself shows up in your driveway and you get to drive it for free because you gave people the option to buy a product that would change their life. It doesn't matter what you do, doesn't matter what you sell, what you share, or what you teach, what you coach. Doesn't matter what you do, do it with a high level of passion and don't stop. Just do it more than anybody else and you'll be number one, if that's your goal. Maybe your goal is just to find passion, so take action and passion will find you. That's one of the things that's really been fun. So it's crazy cool to hold the camera with Russell while he's driving, or while the Tesla's driving us. Russell: He's filming me, I'm recording him. Michael: We got another camera in the back seat and the car's driving us. Russell: I wonder if Brandon's getting nervous back there. He's holding the camera watching us not watching the road. It's just crazy. Michael: Hey guys, life is crazy if you dare to take big action. And it'll reward you every time. Russell: How long you had your Tesla for? Michael: I've had my Tesla for 3 weeks and it's currently being completely Prove It customized at a place here in San Diego called SD Wraps. Russell: Is that where we're going right now? Michael: We're going to the Tesla dealership and depending on time, there's a place called SD Wraps that's got Lamborghini's, Bentley's, Tesla's. The coolest cars all being wrapped and customized by them. So yeah, it's pretty wild. Russell: That's awesome. So that's what's happening today. So there you go you guys. There's some words of wisdom. Now you can say you guys have all been in a Tesla with me. Because you've been sitting in a Tesla with me for the last 4 minutes 29 seconds in Marketing In Your Car time. That's what I got for you guys today. Tonight I'm speaking at the No Excuses event. We're going to be presenting the MLM version of the Funnel Hacks presentation that I spent the last week building out. Oh, it's telling me to hold the steering wheel again. Are we going to the right spot or do I need to … We're going the right way. Anyway, I'm going to be testing out that presentation and the offer tonight. To the network marketing industry and we're going to be sharing how funnels work in the offline world. I don't know if you know that, I'm showing them tonight the Home Party Funnel, the Hotel Meeting Funnel, and the…I haven't thought of a cool name for the third one, but I'm showing this is how hotel meetings happen, this is the online equivalent. This is how home parties happen, this is the equivalent. So it's going to be awesome. I'm excited. There you go guys. I'm going to check out and make sure I don't die. But I want you guys winning a car, either through Clickfunnels, Dream Car Contest. You can go to whatsyourdreamcar.com, or come join me in Prove It and win a Tesla through here. Or join both and get two cars. Because 2 is always better than one. Alright that's what I got for you today, talk to you soon. Bye everybody and see you on the next episode.

Some interesting thoughts behind the scenes of my MLM funnels. On today's late night episode Russell talks about why he changed his presentation for two events this weekend to be targeted more towards network marketing. He also shares a few fun things that will be coming up soon. Here are 3 cool things you'll hear in this episode: Why he needed to customize his presentation for this specific audience. What YouTube video inspired a new t-shirt design he's working on. And find out if Russell is finally going to be a guest on The Profit. So listen below to hear about some exciting things that are coming up. ---Transcript--- Hey everyone, this is Russell Brunson welcome to a very, very late night Marketing In Your Car. I know, I know. I swore I'd never do these things again, I swore I was gonna wake up at 5 o'clock in the morning, but It's becoming crunch time. A whole bunch of things are happening and I'm running out of hours in the day to get them all done. I'm speaking this weekend at a network marketing event. Actually 2 network marketing events. One of them is for Prove it, I'm going to be getting these guys all excited for the Prove It funnels we've been creating for them, so I'm trying to get those done. There was a big yawn. Anyway, I've got some work to do to get those done still. We've got one of them that….two of them we'll be showing off at the event, hopefully one we'll be launching on what day is it? The next Tuesday. That's kind of the game plan there. Then I'm speaking at the No Excuses event, and I was going to just do my Funnel Hacks webinar that we've been doing forever, but I really felt like I wanted to do one that's more focused on how people can use Clickfunnels for network marketing. Because everyone always asks me, “hey, show me a network marketing funnel.” I'm like, “Dude, technically all funnels are network marketing funnels. The power of network marketing funnels are share funnels. That's the magic behind it.” I wanted to show them how the whole process works. So yeah, that's kind of what I'm doing. I'm re-writing the whole webinar. And it took forever the first day. I think I might have messaged you guys about that. It took me quite a few hours to just figure out the headline. That was hard. And then the 3 secrets, I had to re-write a whole bunch….a ton of time, 2 or 3 hours worth and then finally got it. Then I started building the actual framework of the webinar, and trying to make the stories and interesting parts. I realized there were a couple of things that would be really cool if they were sketched out. The dude that does all the sketches in my books, his name is Vlad. So Vlad had to sketch, I do a really ugly sketch, then I send it to him and then he turns it into an awesome sketch. So I was getting all those done tonight, because he doesn't work for me full time anymore. So usually I give them to him and hopefully by the next morning he's got them. I messaged him earlier today like, “Please, can you jump on tonight?” So I just finished sketching those out and handed those off to him, and then I just got a message from him 2 minutes ago saying he was on them right now. By the time I wake up I should have all the sketches done. Then I just gotta start plugging all the webinar together. I have to create a couple of demos because it's always scary to do demo's at a hotel event because half the time the internet goes down. So I gotta create demos tomorrow. Also Robert Kiyosaki's webinar is coming up. I gotta write all the email sequences, prior to actually writing custom ones for them. Because next week's the webinar for their list.  I think the last webinar they did, I had 10 or 15 thousand people registered. So we're trying to make sure we capitalize on it right and do it correctly. So we're kind for writing a bunch of stuff for them and make it a custom funnel. I think they're going to start promoting it on Monday, and then the webinar is happening on Thursday through the weekend. So anyway, just a lot of pieces happening between now and then. So that's why….hence the late night, and not an early morning tomorrow, probably. So anyway, that's kind of what's happening over here. I just wanted to jump on and say hi to you guys. Excuse me. I should not be this tired, but I am. What else cool could I share with you guys? How about this? So a couple of cool things, I'm not even sure before, but they've been really impactful. You know we always talk about funnels, that's obviously a big topic of conversation with me and you guys. So you look at, where's traffic coming from, what's up-sell one and up-sell two, down-sell, where's it go, what's the next funnel? Look at that progress. But now we're trying to look deeper and deeper in each step of the funnel and how we can make things better. I told you how I had a call a while ago with some VC guys, and the numbers they were looking heavily were a cost to acquired customer, average lifetime value customer and churn. So churn is something we're looking at a lot. So what we've been doing is adding in stick sequences into everything. So if you join Clickfunnels, and everyone should have got it by now, so you should have probably seen this, but we put everyone through a 21 day ignite your funnel on-boarding sequence. So every day for 21 days you get an email talking about the on-boarding process. So that was a big thing that had a huge increase, decrease in churn, increase in stick. So Funnel University we just rolled out, I think I had a 9 or 10 day email sequence that's all about stick strategy. How do we get people to stick in Funnel University? For me it's all about letting them know what they actually get. Because a lot of times people sign up to get the free thing and they don't know what they are able to consume, so really showing inside the members area and showing them what's inside the software. Showing people things deeper. So those are a bunch of cool things that we're doing. So I would recommend for you guys, look at that. Look at post buy sequences. What are you doing to get those people to like you more? And to consume what you have? Consumption is the key. If we can get people to consume its awesome. And then one last thing that I wanted to share with you guys because I'm really excited. IF you go to Google and search for cross fit college humor. The first video that pops up, click and play that video. It's my favorite video ever. I think it's the only Youtube video I watched like ten times. It's these guys at Cross fit, they keep messing up saying Cross fit's a cult, I mean it's a way of life. And it's so funny. Anyway, there's two or three episodes of these guys doing the Cross-fit/Cult thing. I always joke when we were building Clickfunnels, we wanted to build our own community. So I always joke, I think I've said a couple of times on the thing, “We're trying to build our own cult, I mean community.” And that comes from that episode, it's always the standing joke. Anyway, we just started a design on this new t-shirt. It's so awesome. It says, “Funnel hacking, it's a cult” and then “Cult” is crossed out and it says, “Way of life” so “Funnel hacking, it's a way of life.” But cult is crossed out. And then on the back it says #itsacult. Anyway, congratulations, you're part of the funnel hacking cult. No, but it all comes from that video. So now you guys know the inside joke. When those shirts come out you'll be like, “I know where Russell came up with that and why he thinks it's so hilarious.” Hopefully it doesn't offend anyone; I just think it's funny. There you go. Alright I'm home. I'm going to bed. Oh crap, except for the garage door opener is not in my car. I've got two cars and one garage door opener so I always shift them back and forth, and I'm in the wrong car. That means I get to get out of my car and actually go in and unlock it, actually I'm going to go, because the wrestling room lights are on, so I'm going to walk back here. Hopefully you guys don't mind hanging out with me. I don't know what else to talk to about right now. Everyone else in the whole world is asleep. So the other cool thing that's happening is next week, Monday and Tuesday Anthony DiClementi, we're launching a company together called Bio-hacking Secrets, and he's actually flying out here and we're going to be filming him. He's part of one of the first episodes of the Funnel Hacker TV. So that's going to be really cool. We're going to be filming him and me; we're going to work out here in the wrestling room. I'm going to take him through a wrestling work out and show him it doesn't matter how good a shape he's in, but when a wrestler takes the oxygen away from your brain, you can't survive. Cause there's always him beating the crap out of me for the next two days, so I got a shot for a little bit, and that's kind of what we're going to be doing. Oh man, its dark back here. And then……yeah anyway. Just a lot of fun things happening over the next two weeks. So he'll be here Monday, Tuesday filming. And then Wednesday is the Robert Kiyosaki webinar. And after that's done, I'M going to take a nap, because it's been an insane 10 days. It'll be cool. Oh and then another thing that happened today. Sorry, you guys are getting all the stuff because I have no one else to tell all these things, so you're getting it all. Marcus Lemonis text me today and said, “Hey, What's your email address? I need to get you to come out and record a show with me.” So we just emailed his producers and they're trying to figure out a date in the next 3 weeks for me to fly out and go film or be in one of the episodes of the Profit. How crazy is that? It's crazy. I'm excited. Alright guys I'm going to bed. I'm really tired and I'm totally rambling, but hopefully some of those ramblings are fun for you guys, because they're fun for me. Have a great night and I'll talk to you guys soon.

Step one in our planning for the new FunnelHacker.tv. On today's episode Russell talks about an idea he has for a new show about Russell and his team doing funnels for businesses. He explains what kinds of things you'd see on the show. Here are 3 cool things on this episode: What the name of this new TV show would be. What companies Russell already has in mind to be on the show. And what kind of behind the scenes stuff you would be able to see on the show. So listen below to hear all about Funnel Hacker TV. ---Transcript--- Hey, hey, hey, I hope you guys are doing amazing, welcome to Marketing In Your Car. Alright, so I did one this morning, a podcast, which was 3 minutes long because I was preparing for our meeting, and I was talking really fast, but hopefully some of you guys got some cool value out of that. But I have something I wanna talk to you guys about, but I've been all bottled up because I've had 9o'clock meetings, when usually I'm in the car right before 9. Anyway, I've just had less time to talk and hang out. So I'm going right now to the store to grab some stuff for my wife, so this gives me a cool opportunity to share some cool stuff for you guys. Hope you don't mind. So I am crazy excited right now about something that we're doing that I think is going to be amazing. I don't know. I'm kind of nervous to tell you guys, not even everyone on my team, not even my partners know this yet. Todd will probably find out about this from this podcast. And maybe Dylan, I don't know if he listens or not. Kind of what we're thinking. How has marketing been done up to this point? It's all about creating cool funnels, driving traffic and that conceptual thing. Or doing Periscopes or hang outs, or cool things. All I'm trying to figure out….I'm trying to be the next level, the bleeding edge, the next cool thing. I was trying to really figure out how do we….I feel like we built a really cool brand and a community and all this kind of stuff. How do we expand that? How do we take that to the next level and make it bigger and better? So that was the question. Last week my wife and I were out visiting our nanny, who just had a baby so we went and saw her and saw the baby and everything. So we were driving around and talking before we went to Jack in the Box. Was it Jack in the Box? Anyway, some horrible fast food restaurant, that tastes way too good, and definitely not on any of the diets on earth, but nevertheless we went there with the kids. And as we're driving we're talking about HGTV's Flip That House, and we're talking about just some things like that and as we're driving all the sudden this inspiration I feel it just hit me from above thinking…saying, the cool thing about those shows is that they pick a house, rehab a house, you watch the whole process and in that process they're telling the back story and all these things. They have this sub-story of things happening. Each week there's a house that they're finding, they're rehabbing it, flipping it or whatever and making it awesome. That was our favorite one, with Chip and Joanne Gains, but all the house shows are similar. I was thinking about it, we're working on a lot of side projects. Things I'm kind of doing on the side. Funnels I'm building for companies that we've traded equity for, stuff like that. And I was like, wouldn't it be cool if we made our own reality tv show and showed behind the scenes, so people could actually see  what happens? And I started thinking of different funnels I'm working on and one of them is Bio-hacking Secrets with my friend Anthony Diclementi. We've already recorded so much cool footage of him with his Cryosauna with laser lights, and all these crazy….the visuals are already amazing, because we've been filming the whole process and we're about to launch it. I'm like, you're building all this stuff behind the scenes and no one gets to see it and it doesn't really help the Clickfunnels community other than some of them hear about it later. But I'm like, what if that became a thing and each week we pick a funnel that we're building anyway and we build it out live and everyone gets to see the story? And it's not just like a boring thing us in the office like, “Blah blah blah.” Make it fun and exciting and have story lines and a whole bunch of things like that. So that's kind of the idea. So we've mapped out the first 12 episodes, 12 funnels and some of them are projects like Bio-hacking secrets, the prove it funnels we're working on, a couple things like that and some of them….For example, tomorrow I'm actually being interviewed, or he's interviewing me or something I guess, I don't even know. Robert Kiyosaki are getting on appear.in meeting and we're recording it, gonna pre-record this intro for the webinar. Because me and him are doing a big webinar next month. And he can't show up on them live because he's going to be out of the country, so we're filming the intro together and then we'll show the intro and I'll do the webinar live to his whole list. And his list is crazy huge, so we could in theory, I don't know do half a million or million dollar webinar, and wouldn't that be a cool episode to film that whole thing? Film me tomorrow as I'm driving to the office, freaking out excited and there film behind the scenes of me interviewing Kiyosaki and us being on this thing together. And film the webinar actually happening and showing all the nervousness before and showing people registering and showing up and stats and numbers, and doing the webinar and showing the pitch, the close, the percentages. Just showing the whole thing. Wouldn't that be awesome? Or with Bio-hacking Secrets, we're about to launch. It's a free book funnel, plus a tele-seminar funnel, plus a webinar high ticket funnel. All of that Is 90% done. So we're going to fly Anthony out and film the story of us launching this thing, and how we buy the ads and how we get the right things and testing the campaign and seeing what's converting and what's not converting. Doing all the stuff we do anyway, but showing you guys behind the scenes of it, in a really cool, fun exciting thing. Wouldn't that be fun? So that's kind of the first half. Again, I'm trying to think, how do we make this fun and engaging and exciting. Recently one of our fellow funnel hackers started working for me, and he's in the office, sits right behind my desk. His name is Steven Larsen, some of you guys may know him, so he's been actually…I've been focusing a little more on strategy since he's been here and he's been focusing on building out and we've been kind of going back and forth until something looks really good. So I thought on the show, instead of me talking about it and building it and being really annoying person who thinks he's really important, instead wouldn't it be cool if its like, I'm coaching, which I'm doing anyway, but I'm coaching Steven through building these funnels and doing the whole process. And he gets to ask questions and be in on the strategy meetings and all these kinds of things. And that way you guys get a unique view where it's not just what in my head what's happening, it's me explaining it to him what's happening. So he's kind of in proxy for the rest of the audience, learning along as this thing is happening, as we're building it out and seeing behind the scenes as we do the pages and the funnels. Anyway, I'm so exciting. So we started filming some of them today. We've been working on the Prove It funnels. We filmed behind the scenes of us doing the whole strategy session, pre-launch stuff. Next week I'm flying out to actually speak at a network marketing event and a Prove It event. So we're going to film me in the air flying there, telling the story and those kind of things. And then my next book's coming out, so we're going to film that story. And we're going to show behind the scenes of that book funnel. I'll show you behind the scenes of the Tony Robbins book funnel. Dave Ashworth book funnel and all the other ones we've done and just kind of episode by episode build out different things and show you behind the scenes of what we're doing and how we're doing it, and why we're doing it. And the actual numbers, and the actual stats and having complete transparency. And the other cool thing we thought, if we have an episode that goes live, on the site we'll have the episode there, you could see each month by month, we could do income reports similar to what John Lee Dumas on Entrepreneur on Fire. Show each month, Bio-hacking Secrets launch. Month one we did this, month two, month three. Show the running stats of what each of these little business, each of these funnels is actually generating for us. And just try to be complete transparency. You guys can look at what we're doing and then funnel hack it for your own businesses. So that's the idea. I'm excited, I hope you're excited. We've been so crazy. We have some crazy ones. One of them we're flying down to Columbia to go drop ship roses. One of them…..anyway, we've got some crazy, crazy stuff that you guys are going to love, and you're going to have the chance to see behind the scenes of everything. So that's the first part. The second part, I'm not sure if I should even talk about this yet, but we're trying to figure out how to make, and this idea came to me, I actually did a Periscope tonight, asking our Periscope followers, “What do you guys think about this?” Trying to get them engaged with the idea and get some other feedback, what they'd want to hear and see in the episodes. One thing I kind of talked about was, I don't know if you guys watch the show the Bachelor or the Bachelorette. You shouldn't, but if you do you know what I'm talking about where they every night that it's on, people all around America have these big bachelor parties where they get their friends and family, everyone gets together and they watch the episode together live and they talk about it for the next week waiting for the next one. I was like, what if we build these really cool things like mini hack-a-thons or something where each week when the episode is live; people could run a hack-a-thon in their local area and invite their friends and family members have everyone come over and watch this thing, and watch it streaming, and see the actual ups-ell unfold and see how cool it is. Wouldn't that be awesome. We were thinking about even having it kind of like a pre level certification. Our certified partners could run bigger versions of these, but having this as like a pre thing where you pay a little bit to get in, and you get in we send you a box, and the box has got like 10 Funnel Hacker t-shirts and it's got a special gift that's only for people who are hosting funnel hacking parties. And it's got…..we're talking about, Steven had an idea of making a lead pages dart board and having that there. A whole bunch of awesome stuff. But that would be the thing and that would get people all around the country each week as we release these episodes, we release them at the same time, getting everyone on board, getting everyone to watch together, and commenting and sharing and talking. Make it a really cool, interactive community type building thing where we're all experiencing this together at the same time. That's my thoughts. So with that said, I would love to hear your guys' feedback. Hit me up on Facebook or whatever and say “Yay” or “Nay” or “This is stupid” or “this is awesome” or “I would love to watch that and share it with everybody I know”. Because we're trying to make this a cool thing. It's gonna be called Funnel Hacker TV. Some of you guys have seen we had two episodes of Funnel Hacker TV in the past, but we're going to try and make this into a real thing. I think it's gonna be amazing. So I'm crazy excited. We've got, we started filming the first ones today. We've got a couple more tomorrow. The fun thing I'm learning is, and I've always been pretty good at project management, because that's what I've normally been doing. But now we're project managing 13 funnels at once because we're filming different parts and different things with each one. And trying to make sure we have each of the sections for each of the things. It's gonna be amazing. I just wanted to share it with you guys. Please keep it a secret. Don't tell anybody else. Hopefully it gets you guys excited and gets you thinking about cool things you can do in your own community to get people more engaged and more excited and I think this is going to be it for us. It's going to take the marketing to the next level. And just the community and this whole brand we're trying to build and take it more mainstream and make it more fun and just make it not a software program. We don't want this to be that. We want this to be a cult, I mean a community. So that's the game plan. I appreciate you guys. I'm walking in the store to grab my wife's stuff. I'll talk to you guys soon. Have a great night, appreciate you all, and that's about it. Talk to you guys soon. Bye.

The post Episode #225 – Should I Start My Own Reality Show? appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... Step one in our planning for the new FunnelHacker.tv. On today's episode Russell talks about an idea he has for a new show about Russell and his team doing funnels for businesses. He explains what kinds of things you'd see on the show. Here are 3 cool things on this episode: What the name of this new TV show would be. What companies Russell already has in mind to be on the show. And what kind of behind the scenes stuff you would be able to see on the show. So listen below to hear all about Funnel Hacker TV. --------------------------------------------------------------------------------- Thank you for reading Episode #225 – Should I Start My Own Reality Show?, originally published at DotComSecrets.com Blog.

The post Episode #120 – Barricades To Protect Your Super Power appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... What people and systems are you putting in place, so that you can focus 100% of your time on your super power? On this first episode after moving to a new office Russell talks about a few cool things that he has going on right now including the new Funnel Hacker TV podcast. He also talks about finding and focusing on your super power. Here are some fun things you'll hear on this episode: The exciting stuff that will be on Funnel Hacker TV and why you won't want to miss it. An idea Russell had for a hack-a-thon, where a bunch of experts will come and get together and funnel hack for 3 days straight. And why everyone should figure out what their super power is, in life and in business and how focusing on this it is important. So listen below to find out why it's important to know what your super power is. --------------------------------------------------------------------------------- Thank you for reading Episode #120 – Barricades To Protect Your Super Power, originally published at DotComSecrets.com Blog.

What people and systems are you putting in place, so that you can focus 100% of your time on your super power? On this first episode after moving to a new office Russell talks about a few cool things that he has going on right now including the new Funnel Hacker TV podcast. He also talks about finding and focusing on your super power. Here are some fun things you'll hear on this episode: The exciting stuff that will be on Funnel Hacker TV and why you won't want to miss it. An idea Russell had for a hack-a-thon, where a bunch of experts will come and get together and funnel hack for 3 days straight. And why everyone should figure out what their super power is, in life and in business and how focusing on this it is important. So listen below to find out why it's important to know what your super power is. ---Transcript--- Hey everyone, this is Russell and I want to welcome you guys to Marketing in Your Car. All right everyone, I'm excited to be here with you guys. I think this is my first podcast since we've been in the new office. I did one talking about going to the new office. Now we're there. We moved in. It's fun, exciting, new, and all the fun stuff that comes with that. This is the first time I think I've messaged you since I've been over here. So I'm actually driving home right now. I'm actually, just sometimes I don't plan things. We're also moving our house soon. Soon, my house will be close to the office. Then it will be a short commute again but for right now, the house is far away. You guys may get a couple episodes that will be a little bit longer than normal. I hope you guys don't mind. It should be fine. Anyway, I hope that things are going awesome for all you guys. I'm having a ton of fun. It's been insane how business has been. You know, every month, we keep growing and this month, we just smashed through our records again from last month which last month, we were like, “There's no way we're going to beat these,” and we did it again. It's exciting. Hopefully we'll keep it rocking and rolling. A couple other exciting things, some of you guys know we launched the Funnel Hacker video podcast today which I'm finally excited. I've been talking to you guys about it for awhile. I hope you guys go and subscribe. It will be in iTunes hopefully by tomorrow but right now, it's just online. ITunes will be all right for it but it's video based because we're showing you guys awesome cool stuff. I would say make sure you subscribe to the video based one. Basically, all you got to do is go to FunnelHacker.tv and see episode number one. It was really fun. Basically I sketch out the concept of a funnel. Then we bring the person on whose funnel we're sketching out. They're going to show us, talk to us about the psychology, why they did what they did, and then for all those guys who are DCS Labs members, you'll get the funnel for free in your account which is kind of cool. That's kind of what's happening. I did the first episode one was on the DotCom Secrets book launch. I showed that off. Hopefully it will give you guys some cool insights and ideas from that funnel. That's what's going down over there. We got the big live Funnel Hacking event at the end of the month, so www.FunnelHacking.com which is kind of cool. We got one other cool funnel thing happening that we just started putting together yesterday or the day before. I was thinking about in my own company, when I want to get crap done, what do we do? I call up Todd, Dillon, and whoever it is from all around the country. We all fly to Boise, sit in the office for three days, and we don't sleep. You guys know about this because if you listen to the podcast, you hear me most nights coming home at four in the morning talking about these things, our hackathons. It was called hackathons. I thought, “What if we changed our coaching program around a little bit?” You'll actually see some big shifts coming from our coaching program here. It's based off this idea of what if we gave people an experience where instead of us coaching for over a year — which is good but you know, it's extended. It's long — what if we gave people an emerging period where they come to Boise and we do hackathon with them and their business? In three days, or four days, whatever it ends up being, we do it all. I'm really excited. We're going to do the first test run probably in June. We're going to bring eight people in. Basically what's going to happen is we're going to have for sure two and maybe three sales funnels we're going to build out. We're going to build out a webinar funnel where I'm just actually going to write their whole webinar pitch just because people always screw it up it seems like. I'll write the webinar pitch. Then I'll actually pitch it so they can watch me pitch it and record that so they have that. Then they will have a chance to pitch it. I'll critique them and stuff like that. I'll build out the sales funnel. It's not like my team will. It will be me. I'm just going to do it all because I'm probably one of the faster guys on my team now doing it. I'm pretty picky about it because I know what works. I'll just build out those funnels. We'll also build out their high ticket funnel. I'll have my video guy take them out, film all the emotional story based videos we need for the high ticket funnel. Then we will go and train their salespeople. They'll bring two salespeople with them. My sales guys will train their sales guys. Then work on Traffic Geyser, get that set up and running and working. When all is said and done, they will leave with at least two funnels and up running, trained salespeople, a webinar pitch, everything, and it's going to be called the hackathon, the funnel hackathon. I'm excited. I'm sure you'll see more about that over the next few months but it's in embryo right now which is kind of fun. It's being developed and designed. I'm really excited for it. Hopefully some of you guys will want to come to that. We will get done in three days what it would take a typical person six months or more to get done. It will be fun. It's not like again you're hiring a copywriter or something. You're hiring me. I'm doing all the work which will be really fun. I'll really enjoy it. Right now eight because we want to have small groups, eight people, eight webinar pitches in a three day period of time. It will be awesome. I'm excited. If you guys want to come to that in the future — actually, if you want to book it now, if you go to DotCom Secrets Ignite, go apply and my sales guys will call you. Just be like, “Hey, I want in on the hackathon,” and they'll be like, “How do you know about the hackathon? We haven't even started selling that yet,” and you'll be like, “I know, I'm in the Marketing in Your Car podcast. I listen and take action.” We'll get you in. That's about it. What I want to talk you guys about today now that you got some cool updates, some cool stuff that's happening, I want to talk to you about one of the interesting conversations that we had today in the office. It's funny because when you start as an entrepreneur in most business ventures, it's you, right. It's you juggling everything. You're wearing every single hat. When I got started, I was the product creator, the copywriter, the Web site designer, the support agent. I was doing all of the pieces. I didn't even know. I had to figure everything out because there was no one there to help me. I wasn't making any money so I couldn't hire people. That's how a lot of businesses start. Then as you start growing, obviously after awhile, you start handing things off to different people and hiring people or bringing in partners depending on the route you go. Then from that point, you spend the time just focusing more on what you're good at. Anyway, we've had some interesting conversations with my partners at ClickFunnels today. We had a conversation just about that thing where each of us have our own superpower. I think everyone does. I think everyone on earth has their own superpower. I think God gives everyone a superpower, something that they're uniquely qualified to do. I tell my kids this all the time. “What's your superpower?” and they all know what their superpowers are. I think that each of us, especially in your company, everyone has their own superpower. A lot of times, when we start growing, we get people to do different pieces of it but still usually in a smaller company, everyone is wearing a lot of hats which is necessary for awhile but as you start growing a little bit, and without trying to hire a ton of people because that's not what we're trying to do but really getting the stars on your team to be able to focus on their superpower and get really good at it. You look at of all the tasks I do every single day, and there's like a thousand things I do everyday, there's one that makes the most money. It's when I'm on a webinar pitching. When I'm on a webinar, I'll make more money in 90 minutes than I do the rest of the month combined. How can I – what can we do so that I'm always on a webinar? We're looking at both Todd and Dillon who are some of the most amazing developers I've ever seen in my life. They're developing stuff and they're awesome at it but then half the time, they're sitting back where they have bug fixes and requests, all these things they have to do that aren't their superpowers. They have to do those though to keep things moving forward. The problem is that because of that, things can't move forward. It's one of those chicken and the egg scenarios, you know how it works. What we're trying to focus on doing is looking at what each one of our superpowers are and trying to barricade ourselves around so the only thing we're allowed to do, the only thing we're able to do is what our superpower is so we can move that thing forward because again, in 90 minutes, I can make more money than I could in six months doing all these other things. The same thing with Todd, Dillon, or with you, whatever your job is like you focus on your one superpower, you can make your company more money than doing all the rest of the stuff. How do you protect yourself and barricade yourself at a spot where you can just focus on that? What people do you need to add to your team that can take off those other pieces from you that are strangling you? You know, when we moved to the new office, so much stuff was happening, so many things were juggling. I was so overwhelmed with everything so I took Kelsey, who has been my assistant for four years now. She's been my assistant and support. She's done both roles. Because of that, when support goes up, I lose her. We broke her away where she does overflow support now but her main job is making sure that I can get my job done because the big thing is she can answer support, it takes all day but if she can facilitate me selling, we'll all make more money. It will facilitate me selling. We're trying to put this barricade around me, all these little things that are holding me back like getting my office clean and creating things right here, meetings, all the other things that I don't like doing and that are a struggle for me, she's trying to barricade those from me so that I can just – it was funny, Brent on our team was like, “All we want Russell to do is sit behind his computer on the microphone and just sell stuff. If he can do that all day long, everything else will take care of itself.” Just my thought today as I've been thinking about this from conversations we've been having for me is just how can I barricade myself as much as possible so that I'm only focusing on my superpowers? The other stars on my team, how can I barricade them so they're only focusing on their superpowers? If we get everyone doing their superpowers and obviously with any kind of company, there's always, you have to wear a lot of hats but if we can shift it where instead of spending 80% of our time wearing a bunch of hats and 20% of our time doing our superpower, if we shift it to 80% superpower, 20% the other stuff, or if you can get to the point where you're doing 90% or 100% superpower, how much more of a dramatic impact and a change can you make within your company to your team, to your customers, to the world? That's kind of my thought. That's my focus. That's what I'm looking at is what can I do to become better at that and really be able to get myself and my team focusing on that. Anyway, I hope that helps for you. I know all of you guys are doing different things and at different points and different spots in your business but it's just a smart thing to start thinking about. I remember the first time I understood this concept was when I read the book The E-Myth by Michael Gerber. It's so funny, I was at an event with all these people. This was 10 or 11 years ago. All these people were talking about it. I thought The E-Myth was an entrepreneur book or an Internet marketing myth, like email, e-myth. I was going on a family trip down to Lake Powell, Utah which is like a 10 hour drive from here. On the way out of town, we swung by Barnes & Noble and Collette's like, “Get a book,” so I got The E-Myth because I'm like, “People talk about this. It looks awesome.” I started driving. We get all the way down to Lake Powell. We get in this boat out in the middle of the lake. We sit there. I pull out my book to read. Within five minutes, I realized this has nothing to do with Internet marketing. I was like, “Oh, dang it. I thought this was an Internet marketing book I was trying to read. Now I'm stuck on a lake and this is all I have.” I read it. I'm grateful I did because it talked about the systemization of businesses and how to pull yourself out of them, and a bunch of really cool stuff. If you haven't read that, go read it. If you have read it, now is the time to start applying it more so in your life. I've done it to a good point but I haven't been religious about making barriers around my time, not just making barriers to make barriers though because you don't want the rest of your company to fall apart but making a barrier by replacing that piece and putting the right person in place so that the ball doesn't get dropped. I'd rather have other people in my team wearing multiple hats than myself. That's really the goal. Anyway, I hope that helps. I hope you guys are doing awesome. I'm almost home so I'm going to end today. I appreciate you guys listening in. Again, go check out FunnelHacker.tv. It's www.FunnelHacker.tv. Oh, and the other cool thing is that we are now giving away free Funnel Hacker t-shirts. If you go onto ClickFunnels, if you haven't logged in for awhile, log in and the first thing that pops up is this cool 12 minute on-boarding video. You go through the on-boarding video and when you are done, we will ship you out a t-shirt. It doesn't cost you a penny as long as you're a ClickFunnel member. That's a gift for being awesome and being a ClickFunnel member. With that said, I am out of here. I will talk to you guys soon. Have fun and drive safe. Thanks guys.

A quick update from the book launch, and our two year celebration. On this episode Russell talks about losing power at his house and in his whole neighborhood. He also talks about how his product launch has been going and what the next steps will be. Here are some other super cool things you'll hear in this episode: It's Marketing In Your Car podcast's birthday and to celebrate Russell announces the launch of a new podcast called Funnel Hacker TV. Find out some of the cool stuff that you would see on Funnel Hacker TV. And hear Russell's goal of copies sold of his new book. So listen below to hear about all the cool stuff that Russell has going on. ---Transcript--- Hey everyone! This is Russell, and welcome to Marketing In Your Car. All right, so today we were getting ready, and I was actually juicing with Aiden, and we started juicing and all of a sudden VROOM! The whole power in the whole house goes out, and I was like, “Oh, crap! Did we hit a fuse?” Turns out, the power went out all around my whole neighborhood. Everyone's power's out, the school's power is out, and anyway the kids are having so much fun and going crazy because of the huge power outage. And it's funny, like, you know, obviously we know we use power for a lot of things. But it's funny how much stuff you use power for when you have no power. Like, literally it was just so funny, like trying to do everything, like every little thing you do, like: “Oh, I can't do that. Oh, I can't do that. Oh, I can do that.” Internet doesn't work, security alarm doesn't work, the garage door opener doesn't work, like every single thing. But luckily I was able to get out the door. Oh man, and I am just hitting the main street, and there are cars lined up all the way out, which means that I'm guessing the power lines… Oh, yep, power [laughter]. The power lines are out, too. This is great. I love this kind of thing. Anyway, so that's what's happening in my morning so far, which is kind of cool. Hope you guys are having an awesome day. I wanted to talk about the product launch. People keep asking me and, “What's happened? Last I heard, Russell, in the podcast, this was what was going to be happening, and then we haven't heard back from you.” So yeah, sorry I haven't messaged you back. It's been kind of a crazy life, but things are going awesome. We launched the book last Tuesday, so we can go today, at the time I'm recording this, and in that time we've given over — we've sold 8,000 books. A little more than that, but a little over 8,000 books now, which is awesome, and our upsell-downsell sequence is working magically. We're averaging… I think we're averaging collectively about $32 for every book we give away, which is great from the upsell-downsell sequence. We're really happy with that, and now we're starting into phase number two. Which is where we're getting people from the book sequence into the invisible funnel sequence, which is the second step in our funnel stacking process. The third step then will be the webinar, the Funnel Hacks webinar, and the fourth step will then be the coaching. So it's kind of cool to see how the numbers all shake out after all four steps of the sequence, but so far, so good. Okay, so I'm at the intersection now. There are cops everywhere. [Laughter] There are cops — oh, that guy, some dude got in a huge wreck. So there's a guy in a huge wreck, then you got cops out in the middle, like flag people letting one car go at a time type thing. So anyway, this is exciting! This is like what the end of the world's going to be like, I bet. The power will be out. It'll be chaos, cars slamming into each other. It's going to be awesome. Makes me wish I was in the prepper market right now. If I was in the prepper market, I'd have my… I'd be going crazy with my free offers. [Laughter] Anyway, it's kind of fun. So today, what should we talk about today? There are so many fun things happening right now that I could share with you guys. One cool thing that I think would be kind of fun to let you guys in on is, I'm going to be launching a new podcast, which is cool. This has been my staple podcast. In fact, my brother told me last week or earlier this week that we just passed the two-year episode from the first Marketing In Your Car upload — the first download, first person downloaded it. So it's been two years that Marketing In Your Car has been live, so it's technically our birthday today. So for our Marketing In Your Car birthday, if you want to give us a present, go post on Facebook if you think Marketing In Your Car is cool. That'll be a great Facebook present, but I'm about to launch a new podcast, and I'm really excited for it. It's been called the Funnel Hacker. It'll be at FunnelHacker.tv. It's not live yet, but it will be, hopefully, within a week from now. And what we're going to do in this podcast is, each week we're going to go and funnel hack somebody's funnel. It's going to be cool, and so I'm going to bring a guest on, and I'm going to show them the, you know, show the four or five, however many different pages in their funnel, and we'll show each of those pages. And the person, the guest will talk about each page, what they did, why they did it, the psychology behind it, all that kind of stuff, which will be cool, and then it'll be kind of awesome. So that's going to be kind of the process. Oh, I'm also going to talk about the email sequencing, and also where they're generating their traffic and their leads from. So it'll be fun, every single time absolutely going to be a new funnel. So one week will be a high ticket funnel, one time it'll be a tripwire funnel, one time it'll be a membership continuity funnel, and just different things all the time, and I think it'll be fun for everyone to kind of see behind the scenes. And then I had this really cool idea, where when after somebody watches a funnel… so you go and you watch, let's say, someone's cool high ticket funnel, and after it's done I always think, like, how do you monetize these podcasts, right? I have a friend, John Lee Dumas, who… he is Entrepreneur On Fire and he tells me he charges like, it's crazy, like $3500 an episode for earned advertising fees. [Coughs] Excuse me. Sorry that my cough's coming in. So what was cool about it is that, with that is he does a podcast every day of the week. It's probably something like three or four a day if I was making that much off each one. So that's how easy it is with advertisers, but, you know, I'm not big on like going out and getting advertisers and all that jazz. I would be if I had his following. I definitely would be, actually, but since I don't, I just do kind of my own thing, and so what I'm looking to do is like, how do you monetize this? And so I thought, how cool would it be if we show — we funnel hack someone's funnel, we show off the whole thing, and then at the end of it I say, “Hey, who here would love this funnel? “You know, I just rebuilt it in ClickFunnels, and there I have a ‘Share Funnel' link. You click on that and it'll pull this, his entire funnel inside your account, and then you can go edit it, and mock it up, and make it look wicked awesome. “But all you got to do is you got to be a member of our membership site, the Funnel Hacker Pro community,” or whatever it is, and then so get people to upgrade to our continuity membership site, where each time I show off a funnel, they get the Share Funnel link. And that way, they can go and take the funnel they just learned about, and clone it and do it in their business, so kind of fun. I'm excited for it. It's going to be super-awesome. So that is the game plan with FunnelHacker.tv, which should be coming out here in the next week. It's going to be awesome. So anyway, that's kind of the main stuff I want to talk to you guys about is give you an update on the book launch. We're selling books like crazy. Phase one is almost complete. We're, again, a week in, 8,000 copies. The goal: I've got to hit 11,000 copies. That's where we're — that's kind of our big number that we're shooting for. So I think we should be able to get that pretty easily, since it's a four-week launch, and we're in week one, and we're almost already there so it's exciting. My overall goal, I think, is sell 20,000 books. I'd be really excited with 20,000 books, so that's kind of — that's the magic number that I'm shooting for, and we're going to be pushing hard. We've got a whole bunch of people competing for the Ferrari to try to win it, and it's been really cool, so anyway that's kind of our game plan. But anyway, I'll keep you guys in the loop as things keep progressing. I'll talk to you guys about phase two in the funnel stacking process, phase three and phase four as they are implemented, but it's all good. It's really fun and I'm excited for today to go and get some of this stuff implemented, and see what's going to happen when we unlock phase number two of the product launch! So I appreciate you guys listening. Hope you enjoy this, and again, for the Marketing In Your Car birthday party, if you want, please go share us on Facebook. That would mean the world to me, and we'll talk to you guys soon. Thanks!

The post Episode #117 – Marketing In Your Car Two Year Birthday appeared first on DotComSecrets.com Blog - Weird Marketing Experiments That Increase Traffic, Conversions and Sales.... A quick update from the book launch, and our two year celebration. On this episode Russell talks about losing power at his house and in his whole neighborhood. He also talks about how his product launch has been going and what the next steps will be. Here are some other super cool things you'll hear in this episode: It's Marketing In Your Car podcast's birthday and to celebrate Russell announces the launch of a new podcast called Funnel Hacker TV. Find out some of the cool stuff that you would see on Funnel Hacker TV. And hear Russell's goal of copies sold of his new book. So listen below to hear about all the cool stuff that Russell has going on. --------------------------------------------------------------------------------- Thank you for reading Episode #117 – Marketing In Your Car Two Year Birthday, originally published at DotComSecrets.com Blog.