The WedPro Podcast

Struggling to get your marketing to actually work? Overwhelmed by all the AI hype and wondering what really moves the needle?In this firecracker episode, Roxy is joined by Wedcon 2025 speaker Joel Stone — international speaker, seven-figure agency owner, and straight-talking host of the Stay Hungry podcast. Joel's here to cut through the noise and share how to simplify your marketing, use AI properly, and finally start seeing serious results.They dig into what actually works when it comes to ads, the AI tools that save time (without sounding like a robot), and the mindset shifts that help business owners stop overcomplicating and start scaling.Expect bold advice, practical tips, and a kick up the bum (with love). Hit play if you're ready to stop overthinking and start growing your wedding business — no fluff, no jargon.Get your Wedcon 2025 here: https://www.wedcon.co.ukConnect with Joel: Joel's InsagramGrab Your Copy of STAY HUNGRY

In this powerful and heartfelt episode, Katie and Roxy explore what it truly means to think and act like the CEO of your wedding business. From stepping out of people-pleasing habits to establishing unshakable boundaries, this conversation dives deep into mindset shifts, leadership practices, and daily CEO habits that will help wedding pros build a profitable, sustainable, and fulfilling business. This episode is a must-listen for any creative entrepreneur ready to stop playing small and lead their business with confidence.You're not just a wedding pro – you're a CEO: Whether you're a solo planner or run a full team, you are the visionary and decision-maker in your business.Playing small feels safe but keeps you stuck: Fear of rejection, discomfort, or being “too much” holds many business owners back from growth.People-pleasing costs your business: Saying yes to the wrong clients or avoiding boundaries leads to burnout and resentment.Boundaries are protection, not punishment: Clear systems, contracts, and expectations create freedom, not friction.CEO time is essential: Dedicate daily time to strategic tasks like reviewing numbers, planning marketing, and evaluating systems.Leadership isn't martyrdom: CEOs delegate, automate, and design scalable structures—they don't do it all alone.Mindset impacts money: Limiting beliefs around pricing, perfectionism, or approval-seeking stem from past conditioning—and can be rewired.Fake it till you make it works (when done right): Ask yourself “What would the CEO do?” when making tough business decisions.Confidence is contagious: Thinking like a CEO shifts how you show up, how you sell, and how others perceive your business.You don't have to do it alone: Community, coaching, and mentorship create the structure and support to help you thrive.

In this must-listen episode of the Wed Pro Podcast, Katie and Roxy dive deep into a game-changing strategy that too many wedding pros overlook: email marketing. If you're tired of relying solely on social media for leads, getting ghosted after inquiries, or simply want to create systems that work for you—even when you're not at your desk—this episode is your roadmap.The duo shares personal stories, practical tips, and insights from working with hundreds of wedding professionals to help you understand why email marketing isn't just another task on your list—it's the missing piece to consistent bookings. Plus, they reveal their favourite content marketing tool (hello, Flodesk!) that makes it all easier and more beautiful.Whether you're brand new to email or finally ready to take it seriously, this episode will help you start smart and feel confident.

If your wedding business relies on being found through Google or Instagram, this episode is a must-listen. AI is changing how couples search for suppliers — and if you don't adapt, you could be slipping off the radar without realising it. Katie and Roxy break down what this new AI search shift means (in plain English), why it matters for wedding professionals in 2025, and what to do to make sure your business still gets seen — from optimising your Google Business Profile to creating content AI actually pulls into search results. Plus, they share a free trial of ManyChat Pro, the tool they swear by to boost Instagram engagement, set up smart automations, and stop your posts from being buried the second you drop a link. Want more eyes on your business and better quality leads? This episode is your roadmap.  Try ManyChat Pro for Free!

In this insightful episode, Bernadette Chapman shares her invaluable advice on the crucial client offboarding process — from thoughtful follow-ups and referral schemes to the perfect timing for sending review requests and nurturing lasting client relationships. With nearly two decades of experience in the wedding industry, Bernadette reveals key lessons learned, including the importance of adapting your business, staying true to your purpose, and overcoming imposter syndrome. Whether you're a wedding professional looking to build stronger connections, boost testimonials, or stay motivated through the highs and lows, this episode is packed with practical wisdom and encouragement.Tune in for a heartfelt conversation filled with real-life stories, actionable strategies, and inspiring reflections to help you grow your wedding business with confidence.You can connect with Bernadette here: Instagram and check out her insights over on her blog hereCheck Out Content Vault!

Feel like couples are ghosting you when they see your prices? Or maybe enquiries have dipped and you're secretly wondering… am I charging too much?Here's the truth no one's saying: you're probably not charging too much — you're just not communicating your value clearly enough. In this episode, Katie & Roxy unpack the real reasons bookings might be down (spoiler: it's not your fault), and how better messaging, clearer positioning, and more confident pricing can turn things around.They'll also walk you through the tool they use with their own clients to help you confidently set prices that actually make sense — and finally stop second-guessing yourself.

Is your inbox quieter than usual? Feel like enquiries have dipped — and you don't know why? You're not alone.Gen Z now makes up the majority of engaged couples… and they're booking wedding suppliers in a totally different way. If you're still selling like it's 2015, you could be missing out on dream clients without even realising it.In this episode, Katie & Roxy break down exactly how Gen Z couples shop, what turns them off, and how to update your content, pricing, and sales process to stay booked in 2025 and beyond.You'll learn how to:Grab Gen Z's attention fastBuild trust before they enquireUse social proof strategicallyDecide if you should show pricing on your siteMake booking you feel seamless

In this episode, Katie and Roxy dive into a question they get asked all the time: what does coaching actually look like? They break down the misconceptions around coaching, the reality of what working with them inside WebPro CEO truly involves, and why their tailored, human approach sets them apart from memberships and generic programmes. If you're tired of winging it and want real support built around you, this is the episode you've been waiting for.Why most people seek coaching when things are “fine” – but could be betterThe difference between DIY learning, memberships, and real coachingHow tailored support can shortcut years of struggleWhy no two client game plans are ever the same inside WebPro CEOHow Katie and Roxy balance business strategy with life's messy realitiesTheir commitment to building realistic, sustainable business growthThe emotional side of coaching that most business programmes missReal stories from real clients (and why flowers sometimes say more than a spreadsheet)The myth of hustle culture and why it's outdated for today's wedding prosWedPro CEO LifetimeWedPro CEO 5 months

Ever seen someone online and just knew they were fully booked — without them even saying it?That's booked-out energy. And in this episode, we're breaking down exactly how to create it — not by faking it, but by showing up with the kind of confidence, positioning, and messaging that makes couples say “I need to book them” before they even hit send on an enquiry.We're talking about the signals your brand is sending (without you realising), the subtle things that build trust and credibility, and how to go from “nice to follow” to “I need to work with you.”This isn't manifesting. It's marketing that actually works.

Struggling to get booked — and starting to panic that your prices are too high? You're not alone. But here's the truth no one's telling you: it's probably not your pricing that's the problem.In this episode, we're unpacking the real reasons couples might be ghosting you — and how to fix them fast. From unclear messaging and confusing booking processes to not showing up where your ideal client actually hangs out, we'll help you spot what's really going on behind the silence.If you've ever felt invisible online (or like other suppliers are your only audience), this one's a must-listen. PLUS: we're sharing something that'll help you fix your content overwhelm for good.Listen now and let's change the game. Link to Content Vault: http://bit.ly/4kB17DL

Welcome to a special episode of the Wed Pro Podcast! While we're usually bringing you fresh new insights every week, today we're doing something a little different but just as valuable. We've compiled some of our listeners' favourite episodes—packed with tips, tricks, and expert knowledge—to help take your wedding business to the next level. Whether you're a new listener or a longtime fan, this episode is full of actionable strategies you can start implementing today!E101:https://open.spotify.com/episode/74Ch4YQMgrhNgCrZiwXRhz?si=Ocvh4o34RwS02vEp7__yBgE118:https://open.spotify.com/episode/2nmEKQLG2ZcENz6HODAJk6?si=P4qoBbBlTkOHdYHg4crYRgE124:https://open.spotify.com/episode/39I1N1THBMutMHsPjBT6kT?si=YoEfw8a9QwOWlg1k7dXQ2wE128: https://open.spotify.com/episode/2aWqfVAaLVB8LrGKtoyVvW?si=3j9UI-7VTQu0KKV3y9SNUQ

Wedding fairs (or wedding expos) can be huge opportunities to connect with couples and grow your business… but only if you know how to maximize your presence. Too many wedding pros walk away with nothing but a handful of business cards and no real bookings.In this episode, we're breaking down:✅ The 3 essential steps to maximize your success at wedding fairs✅ The biggest mistakes vendors make (and how to avoid them)✅ How to get couples to come straight to YOUR stand before the event even starts

Are you truly marketing your wedding business, or are you just hoping for leads to magically appear? In this episode, Katie and Roxy break down the three essential marketing must-dos that every wedding pro needs to implement right now. We're talking fast and slow marketing, the difference between strategy and wishful thinking, and why predictable income is key to long-term success. Grab your notebook (and maybe a bevy), and let's dive into building a marketing plan that actually works!

Think more leads will fix your sales problem? Think again. If your wedding business is struggling to convert inquiries into bookings, more leads won't help—but a better sales process will.In this episode, we're tackling one of the biggest mistakes wedding pros make: focusing on getting more inquiries instead of fixing the gaps in their sales funnel. We'll show you how to:✅ Identify the three biggest leaks in your sales process✅ Stop getting ghosted after great conversations✅ Fix your follow-up strategy so couples actually book✅ Work smarter, not harder to increase your conversion rate

Join Katie and Roxy on this episode of our podcast as they dive into the crucial topic of future-proofing your wedding business for 2025 and beyond. Learn what couples want in 2025, current marketing trends, the importance of the Hollywood effect, and vital business tips to stay on top in a saturated market. They also discuss essential strategies like personalization, sustainability, tech-forward planning, SEO, email marketing, and building a personal brand. Listen for practical insights on creating unforgettable client experiences and turning your business into an in-demand brand.Follow The Wedding Business Hub! Facebook PageFacebook GroupYouTubeInstagramTikTok

In this episode of the WED Pro Podcast, Katie and Roxy dive intoPinterest Trends for 2025 and how wedding professionals can leverage them to attract clients and grow their businesses. Whether you're new to Pinterest or already a pro, this episode is packed with insights to help you elevate your marketing strategy. Grab your coffee—or a cherry martini—and let's explore what's trending!Pinterest is asearch engine, not just a social media platform.Content has along lifespan, unlike Instagram and TikTok.Active users on Pinterest increased by12% in 2024—a growing audience!Establishesauthority in the industry, builds brand awareness, and drives traffic to your website.Why Pinterest Matters for Wedding Pros

In this episode of the WED Pro Podcast, hosts Katie and Roxy welcome Anshika, the founder and CEO of Eternity, a CRM system designed exclusively for wedding professionals. Anshika shares her journey of creating Eternity, inspired by the challenges faced during her sister's COVID wedding. They discuss the importance of digitising administrative tasks, the unique features of Eternity, and how it simplifies the wedding planning process for both suppliers and couples. Tune in to learn how Eternity can elevate your wedding business by streamlining operations and improving client experience. ✅ How Eternity was born from a real wedding planning challenge ✅ Why wedding professionals are often time-poor and how a CRM can help ✅ The biggest struggles that wedding pros face with admin and how to solve them ✅ How a CRM can elevate your business and improve the client experience ✅ What makes Eternity unique from other CRM platforms ✅ Exclusive listener discount to try Eternity for yourself!

Feeling frustrated with a lack of wedding enquiries? You're not alone—and we've got answers. In this episode of The WedPro Podcast, Katie and Roxy uncover the common pitfalls in your marketing and sales funnel that might be holding you back. From aligning with the wedding planning journey to optimising every stage of your funnel, this episode is packed with expert advice to help you turn things around. Whether you're struggling with low traffic, poor engagement, or stagnant bookings, tune in to learn the actionable steps you need to get your enquiries flowing again. Don't miss it!

5 Things to Do Right Now If You're Not Getting Enough EnquiriesFeeling stuck in a slow season? Don't panic—Katie and Roxy are here to help! In this episode of The WedPro Podcast, they share five practical, game-changing steps you can take today to attract more enquiries and build momentum in your wedding business. From refreshing your website to networking like a pro, these tips will get you back on track and feeling confident about your bookings. Whether you're new to the industry or a seasoned pro, this episode is packed with inspiration and advice to get those dream clients knocking at your door. Don't miss it!

Struggling to get those all-important wedding enquiries? You're not alone. In this episode of The WedPro Podcast, Katie and Roxy break down the real reasons your inbox isn't buzzing with client emails. From missed website opportunities to nailing your social media strategy, this episode is packed with actionable tips to help you stand out in a crowded market. If you've been wondering what's holding you back, this is your sign to hit play. Let's get you seen, heard, and booked by those dream clients!

 Is your money mindset holding you back? In this episode of the WedPro Podcast, Katie and Roxy dive into how shifting from a scarcity mindset to an abundance mindset can transform the way you approach your wedding business and finances. Learn what an abundance mindset truly means, how to identify and overcome limiting beliefs, and practical steps to attract more wealth and opportunities into your life.

In this episode of the WedPro Podcast, Katie and Roxy dive into the hottest trends shaping the wedding industry in 2025. From the rise of AI helping couples plan their weddings to the enduring popularity of intimate celebrations, discover how wedding professionals can adapt and thrive. Plus, we explore the growing demand for personalisation and how content creation is becoming central to every couple's big day.

Are you a wedding business owner looking to elevate your social media game in 2025? In this episode of the WedPro Podcast, Katie and Roxy unpack the secrets to crafting compelling stories that connect with couples on a deeper level. Discover how to balance the power of AI with authentic storytelling, why generic tips won't cut it anymore, and how to create human, relatable content that resonates with your audience. We also share practical strategies to stay consistent, plan themes, and use AI tools to save time while maintaining your unique voice. Plus, learn why being present, relatable, and genuinely connected is the key to turning followers into clients. Perfect for wedding pros ready to grow their business through meaningful marketing. Don't miss this actionable, insight-packed episode!

Are you ready to future-proof your wedding business? In this episode of the WedPro Podcast, Katie and Roxy explore the top marketing trends and Instagram predictions for 2025. From the explosion of video content (now 82% of all internet traffic) to leveraging AI tools, sustainability, and creator collaborations, this episode is packed with actionable strategies tailored for wedding professionals. Discover how to: Create engaging video content to connect with your audience. Stand out on Instagram with creative and attention-grabbing strategies. Use Generative AI to save time while maintaining authenticity. Market your eco-friendly efforts to attract sustainability-conscious couples. Tap into the booming $480 billion creator economy to build trust and grow your brand. Tune in to learn how to stay ahead of the game and build a thriving wedding business in 2025!

Join Katie and Roxy in this special bonus episode of the WED Pro podcast as they recap the incredible WEDCon 2024 event. Hear about the powerful sessions from top industry leaders like Debbie Marks, Bernadette Chapman, Anna and David, Kerry Curl, Anshika Auro, Olivia Riddiford, and Deep. Discover key takeaways, memorable moments, and the vibrant connections that made the day magical. Plus, a huge thank you to all attendees, speakers, sponsors, and the fantastic Wed crew. Don't miss their upcoming episode on '2025 Marketing Predictions for Wedding Businesses'. 00:00 Welcome to the WED Pro Podcast 00:10 Recap of Wedcon 2024 00:46 Highlights from the Speakers 03:03 Beyond the Talks: The Magic of the Day 03:54 Special Thanks and Acknowledgements 04:37 Favourite Moments and Networking 06:26 What's Next 06:49 Final Thank You and Sign Off

In this episode of the WedPro Podcast, Katie and Roxy break down five actionable strategies that will help you generate more wedding inquiries in just 24 hours! Whether you're just starting out or looking to scale your wedding business, these tips are designed to help you book more clients quickly, without complex steps. From leveraging social media ads to collaborating with other wedding professionals, Katie and Roxy share expert advice and proven tactics for growing your leads and filling your calendar. What is WEDCON? A one-day live event designed for wedding business owners, offering an immersive learning and networking experience. Incredible Speaker Lineup: Expert talks from successful wedding pros like Debbie Marks, Deep Bajwa, Keri Curl, Olivia Riddiford, and Bernadette Chapman on topics such as scaling your business, closing more sales, and standing out in the industry. Why WEDCON is Essential for Wedding Professionals: Learn strategies to grow your business, create valuable industry connections, and boost your revenue. VIP Access: Last chance to grab one of the remaining VIP tickets for exclusive perks like intimate lunches with speakers and additional networking opportunities. ⁠⁠CLICK HERE TO SECURE YOUR TICKETS

In this episode of the WED Pro Podcast, hosts Katie and Roxy dive deep into a crucial yet often overlooked aspect of your online presence: your contact page. They discuss how a well-optimised contact page can be the difference between gaining a lead or losing a potential client. With five essential tips, Katie and Roxy guide wedding professionals on creating a seamless, inviting, and high-converting contact page that captures interest and converts inquiries. ------- What is WEDCON? A one-day live event designed for wedding business owners, offering an immersive learning and networking experience. Incredible Speaker Lineup: Expert talks from successful wedding pros like Debbie Marks, Deep Bajwa, Keri Curl, Olivia Riddiford, and Bernadette Chapman on topics such as scaling your business, closing more sales, and standing out in the industry. Why WEDCON is Essential for Wedding Professionals: Learn strategies to grow your business, create valuable industry connections, and boost your revenue. VIP Access: Last chance to grab one of the remaining VIP tickets for exclusive perks like intimate lunches with speakers and additional networking opportunities. ⁠CLICK HERE TO SECURE YOUR TICKETS

Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing on luxury wedding marketing, they cover five key channels that offer direct access to affluent clients looking for a bespoke, high-end experiences. Whether you're new to the luxury wedding market or refining your approach, this episode provides plenty of tips to help you succeed.

In this episode, Katie and Roxy take listeners behind the scenes of WEDCON, a must-attend event for wedding industry professionals in the UK. Whether you're just starting out, a seasoned pro, or somewhere in between, WEDCON offers a unique opportunity to learn from top experts, network with peers, and elevate your wedding business. This year's event will feature an incredible all-female lineup of speakers, an interactive experience, and even a professional branding photographer! Tune in to hear about the event's origins, the valuable speakers, and how attending WEDCON can help grow your business. Plus, Katie and Roxy share insider tips on what to expect, from engaging workshops to networking lunches, and much more! CLICK HERE TO SECURE YOUR TICKETS⁠ What is WEDCON? A one-day live event designed for wedding business owners, offering an immersive learning and networking experience. Incredible Speaker Lineup: Expert talks from successful wedding pros like Debbie Marks, Deep Bajwa, Keri Curl, Olivia Riddiford, and Bernadette Chapman on topics such as scaling your business, closing more sales, and standing out in the industry. Why WEDCON is Essential for Wedding Professionals: Learn strategies to grow your business, create valuable industry connections, and boost your revenue. VIP Access: Last chance to grab one of the remaining VIP tickets for exclusive perks like intimate lunches with speakers and additional networking opportunities. CLICK HERE TO SECURE YOUR TICKETS

In this episode of the Wed Pro Podcast, Katie and Roxy dive deep into why couples are taking longer to make decisions for their weddings in 2024. They explore various factors, including economic uncertainty due to the election year, the cost of living crisis, and the increasing trend of couples doing extensive research before making commitments. The hosts provide actionable strategies for wedding suppliers to adapt and thrive in this changing landscape. Get your Tickets for WEDCON 2024 here! Check out ⁠⁠His Day's Wedding Suppl⁠ier⁠ Community⁠⁠!

Learn the top strategies for marketing your wedding business to high-net-worth couples. Discover the best channels that attract luxury clients in the wedding industry. In this episode of The WedPro Podcast, hosts Katie and Roxy dive deep into how wedding professionals can elevate their marketing efforts to attract high-net-worth couples. Focusing on luxury wedding marketing, they cover five key channels that offer direct access to affluent clients looking for a bespoke, high-end experiences. Whether you're new to the luxury wedding market or refining your approach, this episode provides plenty of tips to help you succeed.

If you're feeling stuck in your business, frustrated by slow growth, or just wondering why your goals aren't becoming reality for your wedding business, this episode is for you! We unpack the hidden reasons that hold wedding pros back, from mindset blocks to poor goal-setting strategies, and offer actionable advice on how to break through these barriers. Discover the practical steps you can take to set achievable goals with clear timeframes, and how to break them down into daily and weekly actions. Plus, we talk about how to shift your mindset for success and what the game-changers are for hitting those big milestones. Along the way, we're giving a shout-out to His Day, a company on a mission to make the wedding industry more inclusive and equitable. Their resources are designed to help wedding business owners foster diversity and build a more successful, values-driven business. Tune in to learn how to stop the self-sabotage, reframe your thinking, and start hitting those big, exciting goals such as breaking into the luxury market for your wedding business! Check out ⁠His Day's Wedding Supply Community⁠!

In this episode, we dive deep into how technology is revolutionizing the wedding industry. Whether you're feeling the pinch of a quiet season or struggling with ghosted leads, we've got you covered with actionable strategies to turn things around. From virtual planning tools to AI innovations, discover how tech can enhance your client experience and streamline your business operations. We've put together a list of the best ways to significantly boost your income in the wedding industry. It's full of actionable ideas that you can start implementing right away to attract more clients and stand out online.  ⁠Get your FREE copy here! Check out His Day's Wedding Supply Community!

Hey, WedPro listeners! We're bringing you something special this week. While we're usually here with fresh episodes every week, we've been busy working on something mega exciting behind the scenes for you. So, for this episode, we've curated a compilation of some of your all-time favorite episodes. Whether you're a new listener or a long-time fan, this special collection is packed with valuable tips, tricks, and insights that can help take your wedding business to the next level. We've put together a list of the best ways to significantly boost your income in the wedding industry. It's full of actionable ideas that you can start implementing right away to attract more clients and stand out online.  Get your FREE copy here! Check out the full episodes for the clips featured in this Compilation: E1: Branding Your Wedding Business For Success E84: Book More Weddings in 2024 on Instagram: Our 2024 predictions E78: Wedding Trends 2024: Strategies to Help Your Business Thrive E109: It's His Day Too

Join us as we dive  into the often overlooked but crucial topic of offboarding wedding clients. Here we provide actionable steps for wedding professionals to ensure a smooth transition from service delivery to post-wedding follow-up, while maintaining a positive relationship with clients. The episode also includes a catch-up on balancing work and family life during school holidays, tips on managing client relationships, and the importance of personalised communication, requesting reviews, gathering feedback, and leveraging content for future growth. For tickets to Wedcon 2024, visit our ⁠website⁠. Don't miss this chance to learn from industry experts and connect with others inside the wedding industry, applying the customer-focused techniques you've heard about today to grow your wedding business. https://www.theweddingbusinesshub.com/wedcon

Join us for a groundbreaking conversation on gender inclusivity in the wedding industry with Anna from His Day Wedding Fairs. In this episode, we delve into the importance of including men and same-sex couples in wedding planning, challenging the outdated notion that it's always about the bride. We also explore: The significance of recognising and respecting diverse cultures. The need for education in the wedding industry to foster inclusivity. Anna and David's inspiring work at His Day to make weddings a more inclusive space for everyone. Whether you're a wedding supplier or planning your big day, this episode is a must-listen! Get ready for an important conversation and gain insights that will transform how you approach weddings. Don't miss out - listen now and be sure to hit subscribe to get more insightful conversations and guests straight to your ears! Connect with Anna on Instagram https://www.instagram.com/hisdayweddingfairs/ and check out their website http://www.hisday.co.uk/?fbclid=IwZXh0bgNhZW0CMTAAAR0JV-22zRKVhO2TfLBmX3F8q1_pnuEBwizGEM9StKooGWjcbjJ9ji5GwRc_aem_VPxs54gSpcRfRhRm07Mk3A

In this episode of the WedPro Podcast, Roxy explores why clients often ask about prices first when inquiring about wedding services. Roxy delves into the psychology behind this frequent question. She offers strategies for wedding business owners to educate clients on the value and benefits of their services beyond just the cost. The episode also discusses the importance of creating an open conversation, emphasising perceived value over price, and incorporating flexibility into service offerings. Come and chat with us over on IG: https://www.instagram.com/wedding_business_hub/

We are looking at the powerful strategies from Alan Berg's book, "Shut Up and Help Me Buy," now called 'Shut up and Sell More Weddings' to help you transform your sales approach. Learn how to adopt a customer-centric mindset, simplify the buying process, communicate effectively, and build lasting trust with your clients. We'll look at this sales process along with others to illustrate the impact of these techniques in real-world scenarios. Don't miss this episode packed with actionable tips and inspiring stories! To explore Alan Berg's strategies in more detail, you can get his book, "Shut Up and Sell more weddings” Shut Up and Sell More Weddings & Events here: https://amzn.eu/d/0fc98kvN For tickets to Wedcon 2024, visit our website. Don't miss this chance to learn from industry experts and connect with others inside the wedding industry, applying the customer-focused techniques you've heard about today to grow your wedding business. https://www.theweddingbusinesshub.com/wedcon

Discover the key trends shaping the social media landscape this year, and learn how you can use these for MAXIMUM impact for your wedding business. We'll discuss the latest shifts in user behavior, emerging platforms, and effective strategies to stay ahead of the curve. Whether you're a seasoned pro or just starting out, this episode is packed with valuable takeaways to help you navigate and succeed in the ever-evolving world of social media. Tune in and get ready to transform your social media game! Links: https://www.hubspot.com/hubfs/2024-Social_Trends_Report_V4.pdf?hubs_signup-url=offers.hubspot.com%2Fsocial-media-trends-report&hubs_signup-cta=Submit&hubs_offer=offers.hubspot.com%2Fsocial-media Wedding fair blue print: https://weddingbusinesshub.thrivecart.com/wedding-fair-blueprint/

In this episode, we'll uncover the straightforward steps you can take to minimize ghosting and secure more bookings. We'll highlight the most common mistakes wedding pros make that lead to getting ghosted and provide actionable solutions to create a ghost-proof wedding business. From setting clear pricing and availability expectations to effectively communicating your value, we've got tips that will make a difference. We'll also dispel some common misconceptions, like the idea that ghosting only happens after the initial inquiry. Often, it starts even before potential clients reach out, due to unclear information or misleading expectations. We'll show you how to address these issues head-on. Get ready to take notes as we discuss the importance of being upfront about your pricing and availability, and how to effectively communicate your value on your services page. We'll also touch on the dangers of info-dumping and how to streamline your communication for better client engagement. So strap in, grab your pen and paper, and let's dive into the key strategies to stop ghosting in its tracks and build a successful, thriving wedding business. Let's go! Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

Today, we're diving deep into the art of blogging for your wedding business. We understand that the upcoming months can be hectic, but whether you're gearing up for a busy season or preparing for quieter times, now is the perfect moment to get organised and refine your blogging and marketing strategies. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

In this episode, Roxy dives into strategies for keeping your Instagram engagement high during the summer months, even when your audience is out enjoying the sun. If you're a wedding business owner noticing a dip in your social media interactions, you're not alone! Join us as we explore practical tips to boost your likes, shares, and comments, ensuring your content remains captivating and effective. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

This week Katie and Roxy from the Wedding Business Hub tackle the topic of navigating the frenzy of wedding season! Discover essential strategies for marketing, ensuring a seamless customer journey, and maintaining your online presence amidst the busy season. Sign up to Content Club here:https://www.theweddingbusinesshub.com/contentclub

Today we are uncovering the common mistakes we see wedding professionals make when attracting luxury high-end weddings and how you can avoid them. For more actionable tips on running your wedding business head to www.theweddingbusinesshub.com and check out our blog and free resources

Are wedding fairs leaving you feeling overwhelmed and unsure of how to make the most of your time? In this episode, we've got you covered with five proven strategies to turn wedding fairs into valuable opportunities for your business. We'll walk you through the essential steps to ensure your presence at wedding fairs is both impactful and rewarding. Tune in to learn how to make every wedding fair count! Ready to take what you've learned even further and get our STANDOUT WEDDING FAIR TRAINING FOR JUST £9?! >> click the link to secure your spot now https://weddingbusinesshub.thrivecart.com/wedding-fair-blueprint

In this episode Roxy delves into the fascinating world of The Wedding Industry Awards (TWIA) with its co-founder, Damian Bailey. Damian shares his journey from being a wedding photographer to creating the prestigious awards to recognise excellence in the wedding industry. He explains the ethos behind TWIA, the rigorous and client-voted judging process, and the awards' unique regional approach to celebrating wedding suppliers. We chat about the importance of being true to oneself in the industry and the impact of awards on suppliers' confidence and marketing. Enjoy! To sign up for the free masterclass Roxy spoke about at the beginning of this episode, visit here:https://wbh.myflodesk.com/booking-genius And to cehck out more about TWIA, head over to here: https://www.the-wedding-industry-awards.co.uk/about-the-awards/how-the-awards-work

You can't sell a secret! We dive straight into coaching and giving you the confidence to stop overthinking and procrastinating and get seen in your wedding business. Enjoy!!

Hey there, it's Katie and Roxy, and we're so excited to welcome you to episode 97! Today, we're diving deep into what makes us tick. We're opening up about our own personal challenges, like dyslexia and dyscalculia. Through our experiences, we want to emphasise the importance of self-awareness, embracing change, and continuously learning. We've found that positive self-belief not only impacts our business success but also plays a huge role in our personal growth journey. So join us as we explore these topics and share our insights!

In this episode of the Wedpro podcast, Roxy is joined by Kayla Dean, a copywriter and brand messaging strategist specialising in website and sales copywriting for creative entrepreneurs, particularly in the wedding industry. With over 150 clients in her portfolio, Kayla shares insights on starting a copywriting business, the importance of brand messaging, and working with wedding professionals. She discusses common pitfalls in copywriting, the significance of using voice of customer data, how to differentiate your business through story and messaging, and strategies for effectively engaging Gen Z through website copy. Additionally, Kayla talks about the challenges and lessons learned as a small business owner, providing advice on sustainable growth and the value of seeking help. To sign up for our FREE masterclass we speak about in the intro, visit here: https://wbh.myflodesk.com/booking-genius To check out more about what Kayla does, visit her website here:https://theliterary.co/about