Are you a busy multi-passionate female entrepreneur who is feeling frustrated or overwhelmed by anything and all things podcasting? Where do I start? How do I grow? What's the best equipment to use? Can I find a promotion strategy that suits my schedule?
After three and a half years and nearly 200 episodes, it's a wrap for The Podcast to Amplify Show. This show has been such a huge part of my business journey, and even though it's bittersweet, I'm even more excited about what's ahead.In this final episode, I'm sharing where I've been, what's coming up, and the decisions that led me here — including the new direction I'm taking with my Evergreen Podcast Strategy™ - a fresh approach that's going to change the way you think about podcasting for business.Thank you so much for being part of this incredible journey. Whether you've been here from the beginning or just found the show recently, I'm truly grateful for you. Make sure to follow the Listeners to Clients Podcast so you don't miss when the first episodes drop — you're not going to want to miss this next chapter!
As the year winds down, I'm taking a little break from the podcast - but I couldn't leave you hanging! In this quick episode, I'm sharing why I'm taking a break from the podcast and a special holiday gift: curated playlists designed to meet you wherever you are in your podcasting journey. Plus, a sneak peek at how we can work together in Q1 2025.Happy Holidays and I'll see you in January! Book your 45 min Podcast Clarity Call and get clear, actionable advice and a personalized action plan tailored to your specific podcast challenges, so you can confidently move forward and achieve the results you're looking for. Spots are limited!CURATED PLAYLISTS
What if your biggest challenges could inspire you to create something truly impactful? In this client spotlight episode, I'm chatting with Deb Podgolar aka Mocktail Mom and host of the Thriving Without Alcohol podcast. Deb candidly shares her journey from using alcohol as a coping mechanism to building a vibrant, 125K strong community for those navigating sobriety. With nearly 50,000 downloads in two years, her show has become a powerful platform for connection and growth, featuring amazing guests and supporting ventures like the Mocktail Summit and her new book, The Happiest Hour. Deb's journey is a testament to the power of starting from a place of genuine desire to help a few and turning that into a thriving brand that inspires thousands. If you're looking for inspiration and the courage to take bold steps toward your own goals, this episode is a must-listen!Topics covered in this episode:Deb's journey from overcoming challenges with alcohol to creating the Mocktail Mom brand.Her experience of working with me launching her podcast and how her show has evolved into a thriving resource for her community.Lessons learned from podcasting, including the value of solo episodes (which she was initially resistant to) and planning ahead.Highlighting the Mocktail Summit and her new book, The Happiest Hour Deb's advice for starting before you're ready and embracing bold moves.
Welcome to another episode of “You Ask, I Answer” where I answer your burning podcast questions so you can easily grow your show and convert listeners into clients.Today's question is from Nina who asked, “do episode descriptions actually help new listeners find your podcast?” I love this question because as you know podcast search optimisation is my favourite podcast growth strategy so let's find out whether episode descriptions have an impact on your podcast's discoverability. ---------Want to be featured in a future You Ask, I Answer episode?Submit your question. I aim to publish my response within one week of submission. Thanks for listening and don't forget to follow the podcast so you never miss an episode!>> NEXT STEPS
Does it feel like no matter how much effort you put into marketing your podcast, you're still talking to the same 10 people? In today's episode, we're diving into 3 podcast marketing strategies you should ditch in 2025. Why? Because what worked in 2020 isn't cutting it anymore - and I want to help you focus on strategies that actually work. I'm talking about strategies that'll grow your podcast audience every single month. By the end of this episode, you'll know exactly what to leave behind and what to do instead.
Think podcasting takes 10-15 hours a week? Let's bust that myth right now. In today's episode, we're pulling back the curtain on how systems strategist Sam Whisnant keeps her podcast running smoothly in just 1-2 hours a week.You'll hear how she's streamlined her podcast workflow from episode idea to publish - using AI tools and podcast management systems that make hosting her show stress-free - and actually, a heck of a lot of fun! If you've ever thought that podcasting just takes too long or is simply overwhelming, this episode will completely change your perspective. Get ready to learn how you can reclaim your time and fit podcasting seamlessly into your business. Let's dive in! Topics covered in this episode:Sam's journey from virtual assistant to systems strategist.How Sam manages her podcast in less than five hours a month.How to choose the right software tools that align with your business goals.How AI and outsourcing change your podcasting process.The strategies Sam uses to stay consistent with her podcast and schedule content 6 months ahead.
What if you could release a new podcast episode and never have to promote it on social media…like ever? Sounds like a dream right? Well, not too long ago, I thought the same thing. Back then, I was caught up in the hamster wheel of creating reels, carousels and audiograms, hoping and praying they'd drive traffic to my podcast. But now? I've found a way to make my episodes work for me every single day and without the social media hustle. If you're tired of feeling like you're talking into the void or simply frustrated that people aren't finding your show, this episode is for you. Tune in to hear this secret (not so secret) strategy so your podcast can be discovered by the humans you create it for - the ones actively searching for the solution you provide. Let's dive in!
Have you ever wished someone could give you straight answers to your biggest podcasting questions? Well, wish granted! Welcome to You Ask, I Answer: a brand-new segment where I take your questions and deliver the real, no-fluff advice you need to grow, launch and monetise your show with confidence. In today's episode, I'm diving into a question a client recently asked: will releasing multiple episodes a week help grow my podcast faster?Tune in to hear my answer. It might surprise you!
Hey, solopreneur! Do I have a special treat for you today! If you've ever hit record and thought, What on earth should I talk about? or wondered if your episodes are really helping build trust and turn listeners into clients—this episode is exactly what you need.Today, I'm sharing five episode ideas you can record right now to connect with your audience and guide them toward taking that next step with you. These ideas are simple, powerful, and designed to position you as the go-to expert your listeners are already looking for. I've been itching to share these with you, so grab your notebook and let's dive right in!
I've been working behind the scenes working on something big, and today, I'm excited to finally share the news - we've officially rebranded!It's goodbye to The Podcast to Amplify Show and hello to the Listeners to Clients podcast - a show for women solopreneurs like YOU ready to make their podcast the heart of their marketing strategy. If you're tired of feeling overwhelmed by the constant content creation grind and marketing strategies that feel scattered, ineffective, and like they're draining more energy than they're bringing in, you're in the right place.In this episode, I'll dive into why I made this decision, what you can expect from future episodes, and all the details about my signature offer, The Listeners to Clients Intensive.Ready? Hit play to get all the details - I can't wait to take you behind the scenes!Ready to turn your podcast into your BEST client conversion tool? Apply for a Listeners to Clients Intensive today!➡ NEXT STEPSVisit the website to learn more about our podcast launch and growth services.Enjoyed this episode? Let me know over on Instagram and share your favourite takeaway on your stories. Be sure to tag @toobusytopodcast for a chance to win a free 30 min strategy call with me!
You know your podcast content is solid. Your listeners are tuning in and telling you how much they love what you're sharing. But when it comes to turning those listens into actual sales or clients, you might be thinking, What am I missing? The truth is, it's probably not that you're doing anything wrong. But there are a few small messaging shifts you can make that'll help move people from casually listening to enquiring about your signature offer.In today's episode, we're exploring three powerful messaging shifts that will help you sign your first (or next) client directly from your podcast. If you're ready to take your podcast from a place of nurturing to conversion, let's dive into those three shifts that will make all the difference!
You've probably heard people say that a podcast is a great ‘top of funnel' strategy, right? It's the place where people discover you, start to get to know you and then you guide them over to social media or your email list to sell to them. But what if I told you that every episode you create can actually move your listeners all the way from that first discovery to becoming a high-ticket client who's genuinely excited about you and your brand?Well, that's exactly what we're talking about today. Stick around, because by the end of this episode, you'll see how your podcast can be more than just content—it can become a tool to build real relationships that lead to loyal, long-term clients.
Are you a solopreneur struggling to juggle your podcasting schedule on top of everything else? If so, this episode is a must-listen! I've invited serial entrepreneur and business coach Chrissy Sperduto to share her time-saving secrets for balancing a full-time job, her coaching business and podcast without burning out. Chrissy reveals her strategies for scripting, batching and repurposing content and the must-have tools she uses to streamline her podcast workflow that allows her to produce episodes in under five hours a month!Whether you're a beginner or an established host, the time management tips Chrissy shares will inspire you to rethink your approach to podcasting. She'll show you how to seamlessly integrate podcasting into your busy life while prioritising your well-being - even with 101 balls in the air! Tune in now for a fresh take on making podcasting fit into your life, not the other way around.Topics covered in this episodeHow Chrissi balances a full-time job, coaching, and podcasting without burning out. How Chrissi overcame the mental barriers that held her back from starting her podcast. Why it's important to prioritise self-care as a business owner. Chrissi's best time management tips for podcasters to streamline their workflow.Simple strategies you can use to manage stress and maintain productivity.
Today, we're diving into an easy way to get more listeners by using words and phrases they're actually searching for - yep, we're talking podcast SEO! Now I know your eyes just glazed over, reading that word - SEO - but don't worry, I'm keeping it super simple. Tune in to learn what a keyword bank is (think of it as your podcast's secret weapon), why this is a must-have tool for organic podcast growth and most importantly, how it helps your future clients find you. Ready to drive more traffic to your show? Let's get started!
The most overlooked part of episode planning is the title. As solopreneurs, we focus a lot of time on what we want to say and not enough on making sure our ideal client can find it. But here's the thing - a small change in your title can mean the difference between ten listens and 100. In today's episode, I'm sharing five quick tweaks you can make to write episode titles that instantly boost your podcast's visibility. By the end of this episode, you'll know exactly how to make your titles work harder for you, so more people discover and hit play on your show. Let's dive in!
You've probably heard this advice a thousand times before: “just stay consistent and the results will follow.” And don't get me wrong - consistency is important. But here's the truth: it's definitely not the golden ticket people make it out to be. In today's episode, I'm breaking down why this advice is actually BS and what you should focus on instead. Because let's be real - if consistency was all it took, we'd all have millionaire businesses, right? So let's rethink this idea because consistency on its own, isn't going to serve you in the long run. Hit play to learn more!
In today's episode, I'm addressing one of the biggest roadblocks for business owners: the belief that there are just too many podcasts out there. And I totally get it - when it feels like everyone and their momma is starting podcast, it's easy to think “why should I bother? How can I possibly stand out when there' so many other podcasts out there?” But I'm here to debunk that myth! The idea that there are "too many podcasts" is simply not true. You absolutely can have a podcast that stands out, even in a saturated niche. By the end of this episode, you'll feel much more confident about taking the leap to start your own podcast. I promise.
In today's episode, we're talking about podcast strategy. If you've been hanging out with me on the podcast for a while you'll know that is something I'm passionate about but I know that the word “strategy” can feel like this super serious, rigid thing and as a creative business owner, it might even make you want to run in the other direction. But stick with me, because I promise you it's not as intimidating as it sounds. And it's definitely not about boxing you in or stifling your creativity. So tune in to learn what a podcast strategy really is - and just as importantly - what it's not and how my approach differs from other podcast experts.
DOORS ARE OPEN TO HE QUICKSTART PODCAST LAUNCH SPRINT FOR ONE WEEK ONLY
What would you do if you lost access to your Instagram account on day 1 of your launch? Your worst nightmare, rite? Well, that's exactly what happened to my client, Jess Anders, this summer. After a year of podcasting, Jess loved the vibe of her show and how much her community LOVED her episodes, but she knew it was time to get more strategic about using her podcast to grow her copywriting business. Three months after our strategy session, Jess has transformed her podcast into a key marketing tool but also turned a near-disaster into launch that felt more fun and carefree. Be sure to stick around because this is one episode you're not gonna want to miss - let's get started! MORE ABOUT JESSJess Anders is a copywriter and messaging expert with a serious skill for helping creative women solopreneurs master the art simple and strategic selling through specific messaging. As the creator and host of the Sell Like A Copywriter podcast, she breaks down the insider details of curating clear messaging specific to your offers without bro-marketing gimmicks or sleazy sales tactics. Jess has the magical ability to turn even the most complex and nuanced offers into easy-to-understand messaging that signs dreamy clients and gets you paid. If you're ready to transform your bleh messaging into the cherries on top of your business, she's your girl.When Jess isn't perfecting sales pages or auditing emails, you'll probably find her roaming bookstores, playing with her animals, or traveling with her husband!IG + Threads: @selllikeacopywriterListen to the Sell Like A Copywriter podcast
In celebration of International Podcast Day, I've invited seven incredible women experts to share how their podcasts have made a significant impact on their business growth. From building brand awareness to expanding their professional networks and generating new revenue streams, they have all leveraged podcasting as a tool to amplify their reach, income and impact. Tune in to hear their stories, insights and actionable advice on how podcasting can be a game-changer for your business too!CONNECT WITH THE EXPERTS FEATURED IN THIS EPISODEKylie Kelly - Email Marketing Strategist + Growth CoachDownload Your Next 1000 Collaborations GuideListen to The Email Growth ClubInstagramFelicia Keller Boyle - Private Practice Business CoachDownload the The Magic Sheets Private Practice Fee CalculatorListen to the Bad Therapist ShowInstagramAnita Dykstra - Evergreen Marketing StrategistSign up for exclusive emails to help you incorporate evergreen content, automated visibility and a content repurposing system so you can enjoy more free time while your leads and sales grow in the background.Listen to The Marketing That Leads podcastInstagramRakhi Sachdev, Somatic and Embodiment Practitioner for WOCListen to The Unapologetic AF podcastInstagramLiz Mosley - Branding Designer Listen to The Building Your Brand podcastInstagramVix Meldrew - Learning Design + Curriculum ExpertListen to the Rave Results podcastWatch the micro-class: How to increase your results in ONE stepThreadsDr. Christiane Schroeter Download her Petite Practice Planner Listen to the Happy Healthy Hustle podcast
Are you ready to turn your message into a movement? In this episode of a special three part series, I'm joined by the creator of The Speakeasy and Podcast Tour Tonic, Natalie Koussa, who's spilling all her secrets on making an impact (and sales) through podcast guesting. You will hear more about Natalie's journey of becoming a podcast guesting expert, why the old methods of podcast pitching no longer work, and how to craft pitches that stand out in the host's inbox. You'll also learn how to sell your offers without feeling salesy and discover the 10-Minute Angle Method Natalie uses to create unique pitches that guarantee a reply. Plus, we'll discuss how to shine in the spotlight and not worry about copycats stealing your ideas. Natalie's dropped SO many gems in this episode, so tune in and let's change up your approach to podcast guesting once and for all!Topics covered in this episode:How Natalie helps transform your message into a movement through podcast guestingThe unique strategy Natalie recommends to help you stand out when pitching to podcastsNatalie's own success story with podcast guesting and how it shaped her current business approachHow the podcast industry has evolved and whether your pitches should change too.How you can create multiple angles from ONE signature speaker topicWhat is the "10 Minute Angle Method" and how can it revolutionise the way you pitch to podcasts?How to sell on podcasts without sounding salesy as a podcast guest.
Ready to learn how you can create a marketing system that grows your business without having to constantly be on? In this episode of a special three-part series, I'm chatting with Jenn Zellers of Visibility Ecosystem all about her approach to collaborative marketing through speaking. You will learn how to create a sustainable marketing system that boosts your visibility, how to leverage speaking to make sleaze-free sales and leverage your appearances to build your authority and attract more clients. Tune in to discover how to turn speaking opportunities into a powerful marketing tool for your business!Topics covered in this episode:What a sustainable marketing system looks like and how it helps you grow your business without burning out.How Jenn helps her clients repurpose content from podcast interviews and summit presentations to create endless marketing materials—so you never have to start from scratch.Why your presentations and talks should address the immediate wants of your audience before introducing what they need.The powerful lead magnet strategy Jenn uses to consistently attract her dream clients from speaking opportunities. SPOILER ALERT: It's not a PDF freebie!The importance of recognizing your energy patterns to avoid burnout.The summit schedule you didn't know about—but should—to maximize your visibility!How you can book out your podcast tour with 25-30 right-fit podcasts.
Calling all my aspiring speakers! Are you ready to learn how you can leverage speaking to skyrocket your business growth? In this episode of a special three part series, I'm chatting with Ziza Natur, a seasoned voice coach and marketing expert on how she has honed the craft of capturing an audience and TRIPLING her conversion rates from speaking engagements.Ziza breaks down the key strategies for structuring talks that not only educates your audience but inspires action. You'll learn how to align your message, freebie, and offers to create a seamless path for conversion, why your introduction could make or break your talk, and how to close with a powerful call-to-action that moves your audience to take the next step. Whether you're a novice speaker or a seasoned pro, you'll walk away with actionable steps to elevate your speaking engagements and leave a lasting impact. Ready to learn how you can start crafting presentations that truly convert? Let's dive in! Topics covered in this episode:How Ziza's diverse 24-year stage experience has shaped her expertise in public speaking and marketing.The secret to crafting a talk topic that not only captivates your audience but also aligns perfectly with your service offers.How you can structure your presentation to effectively raise problem awareness and present a compelling solution.Why it's crucial to avoid information overload in your talks and the key to striking the right balanceWhat strategies you can use to establish your credibility and authority right from the introduction of your talk?What 'breadcrumbing' your offer means and how this technique can dramatically improve your conversion rates.Why you should focus on directing your audience to one specific place aka your CTA, and how to choose where that should beThe importance of having a signature talk for your brand and the steps to creating one that resonates with your business goals.Why speaking skills are non-negotiable for business owners and how they impact your ability to influence and lead.Connect with Ziza:Ziza is a Public Speaking & Voice Coach, Personal Brand & PR Consultant, Multi-award-winning musician, speaker, author & performer with 24 years of stage experience and 8 years in marketing. Ziza helps expert B2B Coaches & Consultants book speaking, podcast guesting and media opportunities that help them 3x their audience size, craft talks that instantly attract high-level multi 4- and 5-figure clients, and position themselves as the top name expert in their industry, through impeccable speaking skills and an unforgettable personal brand.Instagram: @the_voiceofpowerLinkedinConnect with Rosemarie
You've probably heard that launching a podcast is a fantastic way to build your brand. But is it really the right move when you're just starting your business? In today's episode, I'm sharing why starting a podcast in your first year of business is actually a huge mistake - and what you should focus on instead.I know it might be surprising to hear me say this, especially since I'm all about helping women business owners leverage podcasting, but trust me - waiting could save you a lot of time, stress AND set you up for even bigger success down the road. So, let's dive into it. Fair warning: I'm pretty passionate about this topic, so you might hear a few swear words along the way!
Have you ever thought about stepping away from your business for an entire month? Well, I did it, and in this episode, I'm taking you behind the scenes of my month-long break away from my podcast strategy and consulting business. We're talking about what I did to prepare for this break, the impact on my business and my key takeaways and a-ha moments that could help you plan your own extended break without sacrificing the growth and stability of your business. Whether you're contemplating a similar hiatus or just curious about the what this could look like, this episode is for you!
O.M.G. I'm celebrating four years in business
Are you ready to tap into the power of Pinterest for podcasters and grow your show? You're in the right place! In this special takeover episode, Pinterest strategist Katie Van Gilder, unveils how Pinterest can amplify your podcast's visibility. You'll learn why setting up a Pinterest business account is non-negotiable and how it can give you access to invaluable tools for tracking and boosting your reach. You'll discover the art of converting your podcast episodes into engaging, blog-style show notes that not only please Google but also provide multiple pathways for listeners to connect with your brand. Katie guides you through creating compelling pinnable images that make your content stand out in the sea of pins. Plus, you'll get insider tips on crafting various pin types that promise to increase engagement and save precious time. Don't let your podcast get lost in the noise of social media. Tune in to learn how you can leverage the full potential of Pinterest and watch your listener base soar!Katie is a Pinterest Strategist who is all about teaching female coaches, course creators, and service providers how to use Pinterest to build an evergreen content funnel that drives website traffic, brings in ideal leads, and boosts sales. She is a work-from-home mama to a wild 4-year-old boy and knows the importance of creating a hands-off marketing system. She loves helping business owners attract those dreamy clients & customers they've always envisioned and knows how to get major results without major stress or overwhelm. Topics covered in this episode:How you can leverage Pinterest's search engine capabilities to attract your ideal listenerWhy blog-style show notes are a game-changer for podcasters on Pinterest The images you should create to make your pins stand out and drive trafficA simple daily action on Pinterest that can start amplifying your podcast today.How embedding a podcast player in your blog posts benefits your Pinterest strategyThree types of pins should you be creating for each podcast episode to engage your audienceConnect with Katie Van Gilder:Instagram Service Guide Download the Complete Guide to Pinterest for PodcastingSign up for Katie's Pinterest for Podcasters Mini Course Resources from this episode:ChatGPTDescript (aff link)CastmagicSocial WarfareConnect with Rosemarie
Are you ready to amplify your podcast's impact without doubling your workload? In today's very special takeover episode, you'll discover how you can repurpose your podcast content like a pro! Our guest host, Felly Day, will guide you through the art of squeezing every drop of value from your podcast episodes. Felly shares her famous CPF framework, revealing secrets to choosing the right content, platforms, intentions, and angles that will skyrocket your reach and engagement. Plus, examples of how the CPF framework works and turns a single episode into multiple pieces of content. Whether you're looking to educate, sell your offers, or nurture your audience, Felly's strategies will help you transform your podcast into a content goldmine! Felly is the owner of a Content Repurposing Agency doing things a bit…unprofessionally. After living as an expat in Mexico for 3 years while running both sides of her business, she relocated to the south of France to plan her wedding with the Frenchman and restructure her business in the lead up to married life. She's also the host of the Unprofessional Entrepreneur podcast.Topics covered in this episode:What is content repurposing, and how can it transform your podcast content?What is the CPF Framework?Which episodes should you choose when repurposing your podcast content?Why should you be selective about the platforms you use for repurposing your podcast content?How can you turn one podcast episode into ten pieces of content?Mentions and links from the episode:The Turn 1 into 10 private podcast: Learn to DIY your content repurposing strategy with FDStudio's signature frameworkEpisode 156 The No 1 Reason Why You Should Number Your Podcast Episode TitlesConnect with Felly:WebsiteInstagramSign up The Remix: A taste of repurposing. Send us 10 links to your existing content, and we'll send back 100 custom content ideas that are ready for you to start creating.Listen to the Unprofessional Entrepreneur podcastConnect with Rosemarie
Did you know that there are four different types of burnout? Yes, that's right! In today's episode, I'm chatting with Ellyn Schinke, a leading expert in combating burnout. During our conversation, we unravel the mysteries behind each burnout category and discuss actionable strategies on how to prevent and recover from them.We break down common myths about burnout, such as the belief that if you're passionate about your work, you cannot experience burnout. Additionally, Ellyn shares her career journey from a research scientist to life-changing coach, her personal experience with burnout, and gives you more information on where you can find help if you're experiencing one of the burnout symptoms. So if you're ready to learn how to work smarter, not harder, and find true fulfillment beyond the hustle, this episode will be your wake-up call. Don't miss out on these life-altering insights- listen now and start your journey to becoming burnout-proof!More about Ellyn Schinke:Ellyn is a former research scientist turned the #1 burnout and stress management coach on Google and creator of the Burnout-Proof Members Club on a mission to help high achievers work less and live more.Topics covered in this episode:Ellyn's inspiring story of research scientist to burnout coachWhat are the four types of burnout?How can you identify which type of burnout you're experiencing?Simple strategies you can use to overcome each burnout typeBoredom burnout vs depression: what's the key difference?Ellyn's biggest lessons from her own recent experience with burnout
Does the thought of showing up on every platform to grow your podcast feel overwhelming? I get why this advice is popular—the more places you are, the more likely you are to be discovered by new audiences, right? But here's the issue: trying to be everywhere can be exhausting and often leads to burnout, especially if you don't have a team to support you. And, ironically, can make your podcast marketing less effective. So, what's the solution? Hit play, my friend, because in today's episode, I'm going to share exactly what you should do instead!
Despite what you might have been told, your podcast isn't *just* a place to share valuable, educational content…but a place where you can sign more clients, reach more students and make more passive sales. But how do you talk about your offers in a way that doesn't feel like a direct sales pitch (but still sells your products and services? Well in today's episode I'm sharing three ways you can sell directly from your podcast in a way that feels good and positions your offer as the no-brainer solution to your ideal client's problems. Hit play if you want to learn how you can create a podcast that sells your offers...on repeat.
One of the biggest reasons you might not be seeing the organic growth you hoped for is because your podcast name isn't resonating with your ideal listeners. If your podcast name doesn't clearly communicate what your show is about or who it's for, you're missing out organic traffic to your show. And whilst you might you might think a rebrand is the best way to fix this, there's a simpler, yet highly effective strategy you can use instead. A podcast name extension! Tune in to today's episode to learn what a podcast name extension is, why it works so well for organic discoverability and best practices for creating one for your show! Get ready to unlock the power of podcast SEO and start attracting the people who need to hear your message the most!
If you're a woman coach, service provider or entrepreneur thinking about starting a podcast for your business, this episode is for you! I know right now you're beyond excited about getting your show out there. You've probably chosen your podcast's name, created a list of potential lists and maybe even started playing around with your cover art in Canva. But before diving into all of that, there are a few important steps that you need to know when you're podcasting for business. In this episode I'm breaking it all down, step by step, to make it easy and manageable for you to get started. So, let's dive in!
Did you know that as of June 2024, there are around 4.1 million podcasts, with approximately 2.6 million of those hosted on Apple Podcasts but only 17.2% are currently active? That's around 460k. So what sets successful podcasts apart from the rest? Why do some podcasts keep going for years and years while others fall to the wayside in just a few months? I'm here to tell you it's not consistency alone…successful podcasts have a strategy for their show. In today's episode, we're talking about the essential foundations for building a successful podcast, including understanding what a podcast strategy is, why it's crucial and how you can create your own. Let's dive in!Ready to create a podcast that helps you stand out, connect with aligned clients, generate consistent organic leads and sales and show up on your own terms? Book your 90 min podcast strategy session where we will co-create a clear plan that aligns your podcast with your business goals and core values, empowering you to leverage sustainable, evergreen content that works over and over again to grow your coaching or service based business.
Are you ready to learn how you can optimise your podcast production workflow using AI tools…without sacrificing your unique voice? In today's episode, I'm chatting with Kinsey Soderberg, founder of Feel Good Social and Authentic AI. Kinsey has cracked the code on using AI tools to amplify your authenticity and skyrocket productivity for women entrepreneurs like you!Tune in to learn how she turned her initial scepticism for AI into a powerful strategy that cuts hours of podcast production time by half. From managing two successful podcasts to navigating ChatGPT like a pro, Kinsey's insights will leave you inspired and equipped to start using AI in your podcast workflow today. She also spills the beans on how you can organise multiple ChatGPT chats and shares a treasure trove of AI resources to help you get started. Don't miss out on this opportunity to make AI work for you, not against you!More about Kinsey Soderberg:With her brand and podcast Authentic AI, Kinsey helps down-to-earth entrepreneurs leverage AI tools in your business without wasting your time or sacrificing your authenticity. She focuses on a human-first approach to AI that brings your brand to the forefront, and helps you make AI work for you (not the other way around). She focuses on approachable methods for training your AI assistant and using AI tools in your everyday tasks and workflow, so you can get more done more quickly without sacrificing quality and find a little wiggle room to actually enjoy your life.Topics covered in this episode:How AI tools can revolutionise the way you manage your business without sacrificing your authenticity Why Kinsey overcame her scepticism of using AI tools at the beginningKinsey's step-by-step workflow for producing a full podcast episode (video and audio) in just 2-3 hours!The secrets to making ChatGPT sound just like youTips for effectively organising your ChatGPT chatsEpisode mentions and linksTune in to my episode on Kinsey's podcast: Feel Good Social ChatGPTDescriptSquadcastRiverside.fmOpus clipsChatGPT FoldersConnect with Kinsey SoderbergDownload the Authentic AI Tech Toolkit and other free resourcesWebsiteBrand Persona for Chats GPTFeel Good Social PodcastAuthentic AI Podcast
Wondering how you can get more eyes (and ears) on your podcast? Whether you're in the planning stages, newly launched, or have been podcasting for a while, today's episode is for you! I'm sharing some common themes that emerged from four podcast audits I completed last month. Sometimes making small tweaks can make all the difference and help you attract more of your ideal clients to your podcast. You're gonna need a notebook and pen for this episode friend! Ready to grow and monetise your podcast in Q3 of 2024? The Podcast Growth Amplifier Program is open! This is for you if you're a woman coach or service provider who's been podcasting for at least six months and is ready to take her show to the next level.Learn more about how I can help you 3x your podcast downloads, listenership and conversions (without relying on social media) and book your 15 min call to discuss whether it's the right fit for you.
We all know that storytelling is a powerful marketing tool. But when you combine it with real stories of how your program or service has impacted someone, you create something truly special. When you're using your podcast as a tool to nurture and convert ideal clients, there are certain things they need to hear, believe, and understand about working with you before taking the first step to becoming a paying client. That's why I teach my clients to create content that falls within three podcast episode types: authority, belief-shifting, and sales. In today's episode, we're taking a deep dive into one of my favourite sales episodes: case study episodes. We'll explore why these episode resonate so deeply with listeners, how they build trust and credibility, and most importantly, how you can structure them to increase your listener-to-client conversions. Let's dive in!
In the last episode, we talked about why the majority of new podcasts don't make it past episode seven - it's because they jump into starting their show and often don't think beyond the launch date itself. But there's one thing that sets successful podcasts apart from those that fade away: having the right systems in place. So in today's episode, I'm sharing five systems that will help you maintain consistency and keep your podcast thriving for years and years to come. Let's get started!
Did you know the majority of new podcasts don't make it past episode 7? Yup, it's true! Many business owners launch their podcast and in the first month of podcasting, they stop releasing episodes. This is called podfade or, as I like to call it, the curse of episode 7. With the podcast launch season fast approaching, I'm here to ensure you don't fall victim to it. Tune in to today's episode to learn more about the curse of episode 7, why it happens, and what you can do to avoid it and set yourself up for long-term success. Let's dive in!
Have you noticed a dip in your podcast downloads this summer? Before you start thinking that you're doing something wrong, here's the truth: this is completely normal for this time of year. It even has a name – the summer slowdown. In today's minisode, we're talking about what the summer slowdown is, why it happens, and why you absolutely should NOT panic if your download numbers have dropped over the last couple of months. Tune in for the reassurance and insights you need to keep your momentum going strong.Ready to grow and monetise your podcast in Q3 of 2024? The Podcast Growth Amplifier Program is open! This is for you if you're a woman coach or service provider who's been podcasting for at least six months and is ready to take her show to the next level. Learn more about how I can help you 3x your podcast downloads, listenership and conversions (without relying on social media) and book your complimentary 15 min call to discuss whether it's the right fit for you.
Can you really be successful with a niche podcast? In this episode, I'm chatting with one of my clients, Carolyn Solo, an EMDR Therapist and Business Coach and host of the Future Template Parent podcast. Carolyn shares her journey of launching a niche podcast that, in one year, has skyrocketed her coaching business and reveals how she leverages her show to build deep trust with her audience, making her podcast the ultimate tool for attracting and converting high-ticket clients! Tune in to hear how Carolyn's podcast has become her primary marketing tool for her coaching business - consistently attracting, nurturing and converting clients into her $3k programs, plus her experience of working with me to launch and grow her podcast. If you're looking to make a real impact, grow your business through podcasting and you're curious about what it looks like to work with me, you don't want to miss this episode.Topics covered in this episode:Carolyn's journey to launching her podcast last summer till todayWhy Carolyn's podcast is her number one marketing tool for her coaching businessHow Carolyn uses Instagram to promote her podcast and reach more listenersHow having a super-niche podcast actually benefits you and your businessThe strategies Carolyn implemented from the challenge that resulted in nearly DOUBLING her podcast downloadsWhy providing free content on your podcast is crucial when selling high-ticket servicesHow repetition in your podcast content can be beneficial rather than boringConnect with Carolyn:Website: www.futuretemplateparent.comInstagram: @futuretemplateparentTune in to the Future Template Parent PodcastEpisode mentions and links:Episode 105 Plan Your First Year of Podcast Content in Under an Hour: A Step-by-Step GuideBook a call to discuss how we can work together to launch or grow your podcast. Related episodes Episode 121 - How to Keep Your Podcast Fresh: Navigating Content Repetition with Engaging StrategiesConnect with Rosemarie
In today's episode I'm answering the question - should i include episode numbers in my episode titles? This is one of those podcasting questions that's always being asked in the communities I'm a part of and I'm constantly seeing it being asked on Threads too.And if you hit play on this episode, you probably know what my answer is…yes. 100% yes. But let's talk more about why I think this is good practice for all podcasting business owners and how to effectively incorporate numbering into your episode titles.
Are you sure you aren't getting clients from your podcast, or is it just an assumption? This year, I've spoken with dozens of women business owners who feel frustrated because they aren't seeing a financial return on their podcast investment. When I ask what system they use to track this data, I often get a blank look and a sheepish 'I'm not tracking it.' In today's minisode, we'll dive into why it's crucial to know your podcast stats rather than make assumptions, and I'll share three effective ways to track your podcast conversions. Let's get started!
Are you ready to attract premium clients who are excited to work with you? Join me in today's episode where I sit down with Nathalie Alvarado. Nathalie isn't just a marketing and business coach; she's a powerhouse in helping coaches attract their best premium clients with a clear message and unstoppable belief.In our conversation, we peel back the layers of what truly makes messaging empowering. Nathalie shares her journey from a parenting coach to a sought-after expert in building premium businesses, bringing her unique insights and strategies right to your ears. We tackle the common mistakes business owners make and how to pivot your language to speak directly to those who are ready to invest in themselves through your services.But it's not all strategy – mindset plays a crucial role too! Nathalie opens up about the importance of self-image, identity work, and belief in attracting the premium clients you deserve. If you're looking to elevate your business and connect with clients who see the value in what you offer, this episode is your treasure map. Tune in now and let's change the way you think about messaging and client attraction!Topics covered in this episode:How Nathalie transitioned from a Montessori school administrator to a sought-after online business coachWhat is empowered messaging and why is it important for attracting premium clientsThe common mistakes coaches make when crafting their messages to attract premium clients.Who are premium clients (hint: it's more than just their ability to pay high prices)Strategies for communicating the value of your offer effectively.How you can develop an unstoppable belief in your potential and worth as a business ownerCommon myths about attracting premium clients and how you can overcome themA simple mindset shift that will help you attract premium clients.
This month I conducted four podcast audits and from these audits emerged several common themes. But there was one theme that stood out from the rest and deserves its own episode - the hosts didn't have a clear understanding of which podcast stats they should be tracking (other than download numbers) or where they should even look for this crucial information. So in today's episode, I'm sharing the tools I use to measure and track podcast growth for my podcast and my clients' podcasts plus the key information I make a note of from each platform. Whether you're a beginner or a seasoned podcaster, this episode aims to demystify podcast analytics and empower you to make informed decisions for your podcast's growth and long term success. . Let's dive in!
Summer's nearly here! With the kids out of school and the festival party season approaching, you've probably planned to take some well-deserved time off. But you might be wondering 'what I should do about your podcast during the summer break?' And while taking a break from your show might feel like the best solution, there are other options too! In this episode, I'm sharing three strategies tailored to different stages of podcasting that will help you maintain momentum and keep your audience engaged, even when you're taking time off from your online business. Let's dive into today's minisode!
Feeling stuck with your podcast? You started with big dreams of reaching thousands, growing your audience, getting more clients, and making a bigger impact. But somewhere along the way, your download numbers stopped growing, or maybe they've even dipped, and you can't figure out why. And those dream clients? They're nowhere in sight. I get it. It's frustrating, and I don't blame you for losing motivation and feeling like giving it all up. But I've got some exciting news that's going to change everything for you...In today's episode, I'm sharing the details of my NEW 1:1 coaching program: The Podcast Growth Amplifier. This four-month 1:1 coaching program is designed to help coaches, consultants, and service providers like YOU grow your podcast listenership, boost your downloads, and increase your listener-to-client conversions by 50% or more. Tune in to hear why I created this program, the three-part framework it's built on, what's included to help you achieve results in 90 days or less and how you can get started today! Ready to learn how you can transform your podcast into a powerful marketing and sales tool? Plug in your Airpods and let's gooooo
Are you an online business owner struggling to get your voice heard in the crowded online space? Tune in to today's episode where I sit down with PR expert, Dina Behrman, who shares her must-know PR tips for entrepreneurs and shows you how to make waves without splashing out on ads or spinning your wheels on social media.Dina spills the secrets on leveraging the power of the press to catapult your business into the limelight and shares real-life client success stories that prove PR isn't just for the big names, and results are truly limitless! Plus, we discuss the common PR misconceptions that many entrepreneurs have, and Dina reveals tangible tips for getting started with PR so you can start leveraging PR today. By the end of our conversation, you'll have everything you need to take the PR world by storm and see your business AND podcast soar. Tune in now and kickstart your journey with these expert PR tips for online entrepreneurs!More about Dina Behrman:Dina Behrman is a former journalist-turned-PR strategist who helps entrepreneurs stop being the internet's best-kept secret and become the ‘go-to' expert and create a much bigger impact in the world by sharing their story and expertise in the press. Topics covered in this episode:How a former journalist turned her side hustle into a full-time PR strategy businessThe common challenges business owners face when trying to get media coverageTips for business owners who want to become a go-to expert in their industry without being famous or having a huge followingDina's client success stories that led to unexpected national (even international!) media attention.How you can leverage PR to attract your dream clientsDo you have to pay for publicity or can you achieve great results for free?What's included in Dina's new PR membership and how can it help you get started with media pitching
As a woman coach or service provider, there are really only two podcast formats you can choose for your show: solo episodes or guest interviews. And choosing the format isn't necessarily about what you prefer, but rather should be a strategic decision that helps you achieve your goals. And if converting podcast listeners into your high-ticket programs is your primary goal, the most important episode you should be publishing on your podcast is solo episodes. In this episode, we dive deeper into why you need solo episodes on your podcast, how they can deepen your connection with your audience and turn your show into a sales asset for your business. Plus, I share a valuable tip that helped me navigate the nuances of solo podcasting. Let's dive in!