Podcast appearances and mentions of adrian adrian

Chris Hughen sat down with Adrian Chavez to discuss nutritional priorities when recovering from an injury or surgery. We dive into the main dietary recommendations during the rehab process, calorie and protein intake, addressing misconceptions and common mistakes, tracking progress, when to refer out, and much more. Watch the full episode: https://youtu.be/JrMgumZIl6c  More about Adrian:  Adrian's Instagram The Nutrition Science Podcast Adrian's Website --- Follow Us: YouTube: https://www.youtube.com/e3rehab  Instagram: https://www.instagram.com/e3rehab/ Twitter: https://twitter.com/E3Rehab --- Rehab & Performance Programs: https://store.e3rehab.com/  Newsletter: https://e3rehab.ck.page/19eae53ac1  Coaching & Consultations: https://e3rehab.com/coaching/  Articles: https://e3rehab.com/articles/  Apparel: https://store.e3rehab.com/collections/frontpage  --- Podcast Sponsors: Legion Athletics: Get 20% off using "E3REHAB" at checkout! - https://legionathletics.rfrl.co/wdp5g  Vivo Barefoot: Get 15% off all shoes! - https://www.vivobarefoot.com/e3rehab Tindeq: Get 10% off your dynamometer using code “E3REHAB” at checkout - https://tindeq.com/ --- @dr.surdykapt @tony.comella @dr.nicolept @chrishughen @nateh_24 --- This episode was produced by Matt Hunter

Pasquale über Adrian: Adrian ist für mich der Inbegriff von: Finde heraus, was du gut kannst, und dann tu es. Ich habe ihn erlebt, als er das herausfand, und sehe und gönne ihm jetzt jeden Erfolg. Inspirierend.

Part film history, part cultural critique, and heavy with bejeweled gowns,  Window Dressing is a podcast that dives into the intersections between fame, glamour, fashion, and film.   And the role they have played in constructing and influencing American culture throughout the last 100 years. The first season, entitled Glamour Girl Nextstore: MGM to Playboy debuts part one of a two-part episode featuring MGM's main wardrobe designer during the 1930s--Adrian. I explore the untapped language of film through costume and decode the rewarding work of the women and the designer that made MGM magical in the 1930s. Sources used to research this episode include Photoplay for all years mentioned, Adrian by Howard Gutner , From Reverence to Rape by Molly Haskell, Garbo, by John Bainbridge, and all the films discussed in this week's episode, including: Ann Christie, Grande Hotel, Possession, Letty Lynton, Torch Song, Red Dust, Bombshell, A Free Soul, The Divorcee, and The Girl Who Had Everything. Special thanks to Howard Gutner for his marvelous work about Adrian.

Part 2 of Adrian Adrian Adrian Part film history, part cultural critique, and heavy with bejeweled gowns,  Window Dressing is a podcast that dives into the intersections between fame, glamour, fashion, and film.   And the role they have played in constructing and influencing American culture throughout the last 100 years. The first season, entitled Glamour Girl Next Store: MGM to Playboy debuts part two of the first episode featuring MGM's main wardrobe designer during the 1930s--Adrian. I explore the untapped language of film through costume and decode the rewarding work of the women and the designer that made MGM magical in the 1930s. Sources used to research this episode include Photoplay for all years mentioned, Adrian by Howard Gutner , From Reverence to Rape by Molly Haskell, Garbo, by John Bainbridge, and all the films discussed in this week's episode, including: Ann Christie, Grande Hotel, Possession, Letty Lynton, Torch Song, Red Dust, Bombshell, A Free Soul, The Divorcee, and The Girl Who Had Everything. Special thanks to Howard Gutner for his marvelous work about Adrian.

One of the most interesting and stressful times for an entrepreneur is founding a startup and helping it grow and thrice. Along the way mistakes may be made, mistakes that can make or break a startup. One entrepreneur who knows the startup journey all too well is Adrian Fleming, Director of Environment, Social and Governance at Diligent Corporation. Adrian founded Accuvio, a sustainability enterprise SaaS company in 2009, and scaled it from a scrappy start-up to a thriving company until getting acquired by Diligent Corporation in 2021. Ronan talks to Adrian about the highs and lows of the startup journey, including how Accuvio started, fund raising, selling Accuvio to the Diligent Corporation and startup hints and tips. More about Adrian: Adrian founded Accuvio to provide leading innovative sustainability reporting solutions to multi-national and public sector organisations all over the world. His experience working for companies such as Dell, Accenture, Ingersol Rand, and JP Morgan, has helped him with Accuvio. Adrian built Accuvio to provide a purpose built software platform which gives incredible flexibility and customisation to suit clients big and small in different industry sectors.

Adrian Mundwiler dives into his hockey background and how it drove him to individual sport. We also chat about coaching, programming and competingSupport the show (https://www.patreon.com/coffeepodsnwods)

Adrian Margelist - between strategy and creativity. With the perspective of the most diverse industries, he changes his environment with personality, knowledge, and creativity: he couples his high fashion experience with pure outdoor and board sport enthusiasm. In the joint podcast, he talks about his career, his enthusiasm and motivation, and why he feels particularly comfortable between the worlds where he is an inspiring source for colleagues and friends.

Patriots defensive back Adrian Phillips addresses the media on Wednesday, July 28, 2021.

Investing in Mobile Homes For Adrian, mobile home are about cash flow  Invests in mobile home WITH land  Bought mobile homes in parks during the building phase but they are more maintenance Likes to invest in homes that will attract blue collar tenant  Case Study: -Bought a 1974 mobile home with concrete addition which doubled square footage (and was done correctly. Usually where the roof connects, you get leaks. This one was done correctly with no leaks). Bought it from wholesaler  -Bought for 50k. Wholesaler made  -Needed a roof over the utility room and workshop, electrical work. Put 5-6k into  -Rents it now for $1250  How Adrian finances the mobile homes -His own cash  -Private money  -Seller financing  Many homeowners of mobile homes know they cannot sell it to someone with bank financing so they are already primed for a seller financing conversation  How Adrian finds mobile homes on land: -Other investors and realtors  Adrians Exit Strategy -Keep them forever for cash flow Things to look out for: -Older than 1978, not up to code     -Copper wiring     -Particle board floors (bw tub and toilet, check there! Thats usually where water damage is)     -Flat, horizontal ACs (need to be pointing outward so it doesn't cause water damage)      -Grey Pex piping- always leak at some point     - Not energy efficient. Doors and walls are thin      -Parts may need to be purchased from mobile home parts store        -Addition: most likely not permitted  Insurance:     -In FL it depends on what county your in. Closer you are to water, the harder it is to get insurance       -Can get insurance on 1980s and newer and its going to be based on depreciated value. Wont be able to get named storm coverage on older homes.  Tie Downs:     -In 1996, when Andrew came through, they made the requirement stricter. 1998 and newer, straps need to be closer.       -If home is older than 98, good chance that they are not up to code.        -If they are older and rusted away, you need to replace them      -$2,300-$3,000 to replace or modify  Skirting:       -Holes cannot be larger than a quarter       - Keeps animals out        -The guts of the house are under the mobile home. Makes it easier to replace systems however you want to protect it with skirting  Difference between purchasing a mobile home on land vs a SFH on land      -Mobile home = personal property, land = real property       -Contract needs to include the personal property (mobile home)      -DMV takes care of title to mobile home        -Retirement of title: Adrian Always retires the title. Its the process of taking the home and attaching it to the land paperwork wise. Means you are going to pay property taxes on the home and the land.                -Gets a little black sticker that you dont have to renew now      -On PSA, make sure you put the VIN of the mobile home to ID it and include it in the sale (1 for single, 2 for double wide, 1 will have an “A” before it and one will have a “B” before it and thats how you know they are married together)      -If the title on mobile home has been retired, you can find the VIN in the legal description  Lessons Learned along the way  Termites like mobile homes because of the old particle board.May need to tent the home  Alot of AC's will be window units  Replacement of floors will result in different heights of floors  In older homes Water heater may be in a little compartment that you access outside of the home Mobile homes have rat problems and they chew through the wiring. Spray weed killed around the skirting so you don't have to weed wack around the skirting, which is what usually damages the skirting  Axels will usually not be up to code to allow movability  Importance of title company that understands mobile homes       Knows how to retire title        Always ask for a bill of sale with mobile home         Check liens on land AND mobile home  How to find the value of an older mobile home        Very difficult to evaluate because its usually either cash buyers or inflated owner financing         Can start with value of land         Adrian looks at value based on return and risk  How to reach Adrian: Adrian@mywifebuys.com  Facebook: Adrian Smude 

Voici le 50ème épisode : Raspberry Pi et Recalbox. L experience open source d Adrian Adrian revient sur son experience avec Raspberry Pi et le retro Gaming avec Recalbox. Vous pouvez réagir et trouver des informations complémentaires. @cedricAbonnel

Voici le 50ème épisode : Raspberry Pi et Recalbox. L experience open source d Adrian Adrian revient sur son experience avec Raspberry Pi et le retro Gaming avec Recalbox. Vous pouvez réagir et trouver des informations complémentaires. @cedricAbonnel

Introducing Profit first Expert Rocky Lalvani Profit first expert Rocky Lalvani is todays guest joining us on the Join Up Dots podcast. He is a man who believes that the money issues that cause most businesses and people to struggle can be resolved with minimum fuss As he says "If you're wondering how any small business owner could possibly say they have leftover cash, you're not alone. Many small business owners see profit as an afterthought - it's whatever you see on your tax return after your accountant works their magic. But what if there was a way to turn a profit without completely changing how you run your business? How The Dots Joined Up For Rocky Lalvani As a Profit First Professional, I empower business owners like you to understand and systematize your numbers so that you can spend more time doing what you love. Rather than spending loads of money to hire someone to handle the financials, I help YOU to take control of your profit and your business in a way that makes sense. No financial jargon or advanced excel functions here! Together, we'll create processes that are simple. I'm not going to ask you to change your mission as a business or fire half of your employees – we're going to leverage the good habits you already have and put systems in place so it's easier for you to focus on the work that matters. So where can people start first, if they are in the pulling their hair out and screaming at the numbers phase? And of course, has he ever been in the situation that his clients are and now has seen the light? Well let's find out as we bring onto the show to start joining up dots with the one and only Rocky Lalvani Show Highlights During the show we discussed such deep subjects with Rocky Lalvani such as: Why it is so important to look at both the pounds and the penny's when building your businesses. Dont miss the small stuff. Rocky shares why it is so important to build your financial runway before you start to launch a new business. Be careful how the world perceive you, as if you are thinking too small, you will never gain the income that your talents deserve. And lastly........... If you make a hundred dollars, then you need to look at what you are left with after your costs are taken. How To Connect With Profit First Expert Rocky Lalvani Website Facebook Twitter Linkedin Return To The Top Of Rocky Lalvani If you enjoyed this episode of  Rocky Lalvani why not listen to some of our favourite podcast episodes such as Nick Ruiz,  Sarah Caltieri or the amazing Living The Dream Or if you prefer just pop over to our podcast archive for thousands of amazing episodes to choose from. Full Transcription Of Rocky Lalvani / Profit First Interview Intro 0:00 When we're young, we have an amazing positive outlook about how great life is going to be. But somewhere along the line we forget to dream and end up settling. Join Up Dots features amazing people who refuse to give up and chose to go after their dreams. This is your blueprint for greatness. So here's your host, live from the back of his garden in the UK. David Ralph. David Ralph 0:25 Yes, have a good morning to you. Good morning to you. Good morning to you and welcome to Join Up Dots. Thank you so much for being here. We're gonna have a good show today. And we're gonna get straight into it. Because this is something that is fundamental to business success. And it's not just fundamental to business success, it's fundamental to life success, money and money issues and how to make sure that you've got enough of it at the end of the month, so that you're not sort of screaming around saying I can't save, I can't save, I've got never got anything left. Well, today's guest is a man who believes that the money issues that cause most businesses and people to struggle can be resolved with minimum fuss. As he says, if you're wondering how any small business owner could possibly say they had leftover cash, you're not alone. Many small business owners see profit as an afterthought. It's whatever you see on your tax return RP, your accountant works their magic. But what if there was a way to turn a profit without completely changing how you run your business. Now, as a profit first professional, he empowers business owners, like you and me to understand and systematise their numbers so that you can spend more time doing what you love. Now, rather than spending loads of money to hire someone to handle the financials, he actually helps you take control of your profit and your business in a way that makes sense. No financial jargon or advanced Excel functions here. I love that advanced Excel function. Now together, we're create processes that are simple. And I'm not going to ask you to change your mission, he says, as a business or fire half of your employees, we're going to leverage the good habits you already have, and put systems in place. So it's easier for you to focus on the work that matters. So where can people start first if they pulling their hair out and screaming at the numbers phase? And of course, has he ever been in the situation that his clients are, and now has seen the light? Well, let's find out as we bring onto the show, to start joining up dots with the one and only Mr. Rocky Lalvani. Good morning, Rocky, how are you? Profit First Expert Rocky Lalvani 2:28 I am awesome. David, thank you so much for having me join you on the show today. David Ralph 2:33 I've got to get it out. It's a brain blister. How many people show Adrian Adrian at you have it must be three times a day is it? Profit First Expert Rocky Lalvani 2:41 It does, it happens a lot. Not as much these days as in the past, but it still does happen. David Ralph 2:47 I'll tell you why. I'm glad you don't work with me. I'd be doing it all the time, I just would not be able to stop myself. Now I'm gonna get straight into it. Because I was blown away when I was doing the research. And I put it in the intro. And I've highlighted it. So it can be my first question. But many small businesses and owners see profit as an art default. Why need Yeah. And they you know an idiot? I don't I don't get that. Tell me what's your thinking there because I run multiple businesses, some online, some brick and mortar and profits key to me, I just don't understand that thinking, tell me about it. Profit First Expert Rocky Lalvani 3:26 most business owners don't go into business to do the business of business. They're not accountants, and they don't want to be they have whatever it is that they love, that they want to bring into the world. And more often than not what they love to do, has nothing to do with accounting and the profit side. And so they struggle with it. On top of that. We're not taught money. I have a Bachelor of Science in economics and an MBA. We weren't taught how to build wealth. They don't, you know, you go to school for all these years for what to get a job. But do they teach you money in those years of school? I don't know what it's like in England, but in the United States, we don't teach money in school very often. And so I think that is the underlying problem. It's a taboo subject. David Ralph 4:16 But profit. It's key, isn't it? You look at your overheads you look at your expenses. You know, for example, I run a brick and mortar business, I bought it. It's been going about 40 years, and I bought it about a year and a half ago. And literally every day I look at it, and I'm paying business first. I'm taking profits out so that I can build up a nest egg. So when the taxman comes or the accountants or whatever, I know that I've got the tax return and stuff. And I look at it as a kind of a game where I think to myself like okay, I need to buy X amount of stock, can we get a different supplier so like, I can reduce the amount that I'm paying on there? can I increase that The profit margin of that 150% per item more you know it to me, it's like an amazing game of Monopoly, where you're looking at it. I've never been taught that the only business success or Money Advice I've been taught was what my mom said to me take care of the pennies and the pounds take care of themselves. And I think that's just isn't it. Profit First Expert Rocky Lalvani 5:24 It's true, you do have to take care of the pennies. And a lot of people don't have that attitude of being careful with the small stuff. At the same time, some people will be very good with the pennies, and they'll mess up the pounds. So you have to watch both ways that you're not making big mistakes. Because business big mistakes are what blow you up. You're a rarity. If I look at business owners, and I was shocked to learn this, when I learned this, I literally almost fell over 80% of business owners are not looking at their financials. 15% of business owners are looking at their financials, but they don't understand exactly what they're seeing. They've got some idea, but not a perfect idea. You're part of the 5% that know your numbers, look at your numbers, understand your numbers and make decisions on your numbers. And that's probably why you've had so much success. David Ralph 6:21 You know, I don't do the accountancy, I've got an accountant. And he's very good. I've had three accountants, the first one was more interested in showing me his new iPhone, that I was probably buying him. And then the second second one I just didn't trust. And then the last one is He's really good. So the accountancy side I don't get involved in he just tells me what the tax is. But the basic day to day is key. Now for somebody who's starting a business, let's take it right back to sort of basics. Somebody is thinking of starting a business and up to this point, they've been an employee, where at the end of each month, they get a wage, and it comes in, and they never query about their human resources have paid the right tax or whatever. It's just what they've got, before they even start. Is there something that I can do Aki, in your view, that can actually set out the foundations for both their personal life and their business life? But when they're sort of moving forward? What What can I actually do, which is a really good first step. Profit First Expert Rocky Lalvani 7:21 So a first step, I think, is to make sure you're on a strong financial foundation. So if you're looking to walk out of a job and start a business, I think the first thing you need to realise is that this is a long journey. And more often than not, it's probably going to take you three years. So my question to you is, how are you going to survive for three years? How are you going to get through that period of time. And if you can't, and you don't have a plan? Well, before you leap, make sure you have a plan. I mean, you can jump out of an aeroplane anytime you want without a parachute. But you can only do it once, right? If you have a parachute, you can do it many times. So before you leap and start, make sure you've got a parachute that's going to carry you for three years. As you build your business. The second thing is put pen to paper and figure out all of the numbers, right? Nobody creates a business plan that that creates a business that's destined for bankruptcy, everyone puts together a business plan that shows success. So put together your business plan. And then really pressure test all your numbers and your costs, and go to some other business owners and show it to them that are in the same industry and say, I'm looking to start a business. Here are what my numbers look like, what am I missing? Is this realistic? And how long do you think it's going to take me to achieve that? At the bottom is the financial foundation, you go into business to make a profit? And you should be up front with that. Is this doable? And is it realistic? Too often we go in with these big wide eyes, you know, Oh, look at that guy. He's got a seven figure business. He's blowing it out. He said he only works four hours a day. Most of those people are lying. Be honest with you, right? Yeah, they're they've got a seven figure business and they're spending seven figures on it, which means at the end of the day, they're barely making any money and who wants to work hard for nothing. David Ralph 9:25 One of the things that we do in our business coaching or where we create online businesses and one of the things that probably drags my clients down a bit because I they all seem to build I get the feeling that they want to steam into building websites and the sexy stuff. And I always say to them, what should keep the lights on bigger if you take away all the luxuries of Netflix and Amazon Prime and all the things that we think that we should add in a Starbucks coffee, just pay your bills. What is that bigger and then how many clients do we need to get to pay for that? Bigger. And it's one of those things that I think is kind of common sense starting a business by thinking, what do I need to survive? And I speak to some people and they go, yeah, 12 million a month, 12 million a month. And I go, No, you don't? You don't need 12 million a month. Yeah, that's what I'm aiming for. I said, great. I am Papa, I am for 12 million a month. But what do you need to keep the lights on? And that is something that people can start working on, isn't it, where they do their personal budget, and reduce memberships and gym things and stuff that we just waste on a monthly basis to bring that bigger down, so that they got that cut and dried? I need three clients a month to pay for this? Where are those clients and start working towards them? Do you agree Rocky? Profit First Expert Rocky Lalvani 10:47 I do agree. But I'm going to caution people. David Ralph 10:51 You say you agree, but there was I knew you weren't agree. I could see that. I've been married for 50 years. And there was that woman's vibe in your voice? Profit First Expert Rocky Lalvani 11:03 Here is my caution. Okay, most business owners look at top line revenue, and think that's what they're going to take home. So when you say how many clients? Do I need to cover my basics? It's not, it's not okay, I have three clients that pay $1,000 a month, I have $3,000 coming in. Yeah. And my monthly costs that I need to cover 3000 your revenue in is not your revenue that you can actually spend, you're going to have to spend money to get those $3,000. So what is your net number that's coming out of those clients? And how many do you need to where does that net come out so that you can cover your monthly not? It's not I tell business owners if you have a 5% profit margin, for every additional dollar you spend, you need $20 in revenue. And I don't think that sinks in that top line revenue is not equal to spendable dollars. So that's my only caution on that is how much revenue? How much is your top line going to generate bottom line that's going to allow you to survive at home. And that's my my only caveat to that. Well, I agree David Ralph 12:17 with your caveat, I hate to say that Rocky, because I like to argue with every every guest I have on. But I do totally agree. So this is going to be like a tennis match, I'm now going to bounce it back like Phaedra to net Tao is coming back across to you. Now when somebody starts, you don't know the expenses. You know, I'm still blown away by what came out of the woodwork. But I just didn't know I needed to do and pay for on a monthly basis because I've never done it. So how does somebody out there come up with that bigger of yes, I do need this to pay the bills at home. But I also need this to pay the bills for the business. Because I don't know what bills I'm going to have because I've never done this business before. Profit First Expert Rocky Lalvani 13:01 And that's why I said number one, come up with a business plan. And number two, go show your business plan to people who are doing the business you're doing. And ask them if it's realistic. And it's real, you know, in b2c, so business to consumer sales, prices are generally low. But if you go b2b, everything costs 10 times more. So be aware of that if you want somebody to build you a business website, they're probably going to charge you a lot of money. And go go shop around say how much does it cost to build a website, go look at all the software. These days, everyone is buying so much software, oh, I need an email programme, I need a CRM, I need all these different things that you can buy, all those things add up very, very quickly. And then credit card fees, you know, the credit card companies taking a cut off the top. If you've got an account on one of these selling platforms, what are their fees? So do the research in and then go ask people and you know, in today's world, we're so much more connected than ever before. There's online forums for business people, there's business coaches, sometimes it may just be worth it to go to a business coach upfront. And just pay them to review your plan to say is this realistic, but there's tonnes of information out there, you've got to you've got to put down your numbers. So don't just go to somebody and ask questions. Do your homework first. Create your plan and then go ask five people is my plan realistic and don't go ask your mother go as somebody doing the business that you want to do? Is this realistic? Now David Ralph 14:44 in classic Join Up Dots territory, we're gonna bounce back and move away from the content more tsl. So I was reading your about page. And one of the things that you mentioned on your about page and I do like about pages is the fact that The world changed and you didn't keep up with the changes of the world lesson learned you say, keep up with the world. Now. Tell us about the rocky before you started what you always you know, putting your hands in your pocket and bringing out mops and and shackles and trying to sort of barter your wife for services, you know, how did you actually operate? When did you actually get your money acumen. Profit First Expert Rocky Lalvani 15:28 So, I grew up in a in a slightly different situation. We're immigrants to the United States. And my parents came here a long time ago when I was a little kid. And they were starting over for their second time. And so they had $25, in a lot of their friends came over from India around the same time. And as I was growing up, I watched them quickly move up the financial ladder. But the parents would get together and they would talk about money, they would talk about how much they were making, how much they were spending. And so I had financial conversations as a kid, and I just whatever reason, I wanted to be a millionaire as a kid. And that was my goal. And I would read the Wall Street Journal, I would go get jobs as a kid, I was very entrepreneurial, in that I would go into New York City buy stuff, bring it back, mark it up 100% and sell it to my schoolmates. So I was always flush with cash, went to college, and then and then I fell into the trap of the enemy of greatest good. And so I kind of wanted to start a business, but I didn't know how. And so I got a job. And the job went pretty well. And so I followed that for quite a few years. And then I In the meantime, I started building my site businesses, and they It took years of side businesses before I went full time. So it was a process and I'm a slow learner, unfortunately. David Ralph 17:01 And did you do the thing? Did you reach out to other people and say to them, you know, this is what I'm thinking of doing? Is my plan, right? Or is this something you've learned from experience? Profit First Expert Rocky Lalvani 17:12 So it is, yeah, I The problem was, I was slow doing all of that, you know, looking backwards, had I done it faster, I would have had much faster success. But yeah, I did go and I would constantly read like I would get on the forums and read how other people were doing things. And when we started in our real estate business, a big part of what we did was to run the numbers down to the thing and actually do the math. But on top of doing the math, we built in risk tolerance. So we would add up and say, okay, we think it's gonna cost us $20,000. To do all of this, add another 10% to the budget, because we forgot something. So we're gonna budget for 22,000. when we'd go selling costs, we go, well, the realtor is going to take six, and it's going to be another percent. But something's going to come up. So let's make that number 10%. You know, I don't think we need to replace the roof. But let's go ahead and budget for the roof anyway, just in case we have to so we would kind of we would calculate for overspending. And then we would come in below budget. So we did do a lot of that stuff. And I did go. And that's the other problem, though. Because as you as you watch some of these things, as you listen to some people, they don't know their numbers. So when they're giving you numbers, they think they're giving you the right numbers, they don't even know they're around. So be careful who you listen to always look at who that person is, are they financially successful? Or do they look financially successful? Because that's two separate things. And and I think that's where sometimes we get caught off guard. So yeah, go pressure, test your numbers. It's a big part of it, I think. And then the other problem I had, especially in the beginning was underpricing, my services. I didn't realise how much people were willing to pay for good service. So I undervalued myself, and that is something else that I think we tend to do. David Ralph 19:16 I think everyone goes through that, you know, I know I certainly went through that. And what I offer now to people, they generally will come back later and say, gee, you know, somebody else is charging x y Zed. But, you know, it's it's one of those things that you have to grow into your own personal belief that the value that you are providing is worth the money. And I just don't think that we have that at the start. I certainly didn't. You know, I look back at some of the things that I did in the early days. I was basically bending over for $50. You know, it was it was like nothing really and the amount of value that I was providing for that. And what I found Rocky and I talk about this a lot is you get the sky customers, you get the terrible ones, the ones that just argue with you all the time, and they want more of a more of a more, when somebody actually pays you value, your life becomes easier, because they do the work, they listen to you. And they turn up on time. They just become better customers don't know. Profit First Expert Rocky Lalvani 20:20 They do. And you know, that's one of the surprising things. And I've heard speakers talk about this a lot. If you undercharge, people don't think you're good. So the price you pay signals, how good you are at something. And I've heard many times people say, you know, especially for like corporate speakers, they wouldn't get hired because they were charging too little. And the company thought, well, we want a $20,000 speaker, you're not a $20,000 speaker, because you're only charging 5000, you're not worth it. So be careful how you how the world perceives your value. And the people who are willing to pay you more are exactly what you talk about. They are better customers. And so the harder you work, the less you make, because you're in that grind, customer, you know, the less you work, the more value it's perceived, the easier life becomes. And I think that's a lesson learned. And we don't always believe that up front. But but it's very, very true, David Ralph 21:23 is true. But they don't know the answer of how to give people that personal belief. You know, I've grown into it. I've been through the journey. I've been doing this for nearly 20 years now on and off with different things. And so I understand the mechanism, I can provide the value somebody can come along, I will give them what they deserve. But I don't think I could have just done that. Unless I'd been through the struggle and learn how it all works. I don't think that you can just have that belief. right at the beginning. Do Profit First Expert Rocky Lalvani 21:58 you know what, again, there are certain people who do and they just go for it. And there are others who kind of have to work through the ladder. The question is, and again, I told you that I struggled with this was moving through that ladder faster. And until you break through those barriers, it's difficult. And that's why sometimes having coaches or trainers or mentors or reading books to help you break through your barriers, is the biggest thing I tell most people, the biggest obstacle you will face is the mirror. Because it's you that's holding you back. It's not no one else in the world is holding you back except yourself. You've got to overcome yourself. And when you do that, that's when greatness happens. David Ralph 22:48 That says some words that really helped me every day. We're here again, Jim Carrey, Jim Carrey 22:52 my father could have been a great comedian, but he didn't believe that that was possible for him. And so he made a conservative choice. Instead, he got a safe job as an accountant. And when I was 12 years old, he was let go from that safe job. And our family had to do whatever we could to survive. I learned many great lessons from my father, not the least of which was that you can fail at what you don't want. So you might as well take a chance on doing what you love. David Ralph 23:19 Now, what interests me with view Rocky, and it interests me with so many people, but a business only has to be a simple transaction of value to somebody else. You know, I always reference there's that lady on Netflix, Marie Kondo, I think her name is my wife was obsessed with her. And all she did was teach out of throw stuff away and tidy your drawers up. And she's made millions. And I used to think it's a business, you know, do people pay for that? And then there's this other group on Netflix that my wife's interested in, but just teach you how to put your clothes in varying colour schemes. And I think myself doing all right as well, with yourself when you started your business, did you feel that you had to throw the kitchen sink at it? Did you try to provide more value and actually the customer actually requires and in many ways, confusing the customer because they didn't really totally understand what you was offering. Profit First Expert Rocky Lalvani 24:21 That does happen, right? Because I think in the beginning, in the beginning, they'll partially you need to build raving fans. So in that sense, I think you need to deliver more value, especially up front so that you can get yourself established because your best advertising is a customer well served. They're going to go tell everyone how great their decision was to work with you or to buy from you. at the same point. The other struggle is being crystal clear on what you do in how you do it. I think too often we make our messages You too complex, you need to make your messages such that a five year old can understand what you do that grandma can understand what you do. So there's there's two nuances to that I feel between the two, by the way that Jim Carrey story, that was the driving factor behind me, from the time I was a kid, I used to read the Wall Street Journal. And I would every time we had a recession, you would see people in their 50s lose their job. They were at the height of their career. And they didn't know how to pivot, because they thought they had safety. And then they would struggle and things would go wrong for them. And I was always like, I want to be at that point, when I'm 50 years old, that I have enough financial wealth that I can tell the world go screw yourself, if you fire me, I can go do whatever I choose. And so that was actually kind of a motivating factor for me to build wealth over time, was knowing that I could get fired at the top and that I needed to make sure that I had a strong foundation under David Ralph 26:08 its I used to work with Phil Collins, the drummer from Genesis, he sister in law, Lynn, I used to work with her and I used to know his brother, remember Phil Collins in in the old days on you with me with this Rocky? Profit First Expert Rocky Lalvani 26:24 I am so I grew up my high school years were Phil Collins, I have all his albums, I listened to all his music. I have one of his concert CDs where it's he and Chester doing a drum duet. If David Ralph 26:40 you notice that, well, Lynne was working with me. And she was a lovely lady. She really was. And the owner of the company was really bad to a really bad. And then one day she came in and she said, Phil has given me my f off money as she called it. And she said from that moment, and she never told me how much Phil Collins gave them. But he must have given them a fair whack. Because she said from that moment, it was just liberation, I knew that no matter what happened, I could just say, screw you basically and be gone. And I always used to think about, oh, yeah, why do people not build to that, because I could never go back. If somebody offered me a job. Now I'm never going to take it Not in a million years. Because there's too much about being in control of your own destiny, which is, which is absorbing to me. It's powerful. It's It's intense, every single day. But the majority of people who are finding it out now because of the situation or we're going through, just haven't got that fpu money ever, not even a small is not even an F money. They haven't got either of it. Profit First Expert Rocky Lalvani 27:49 And and that's very true. People are not taught to build wealth. Even business owners are not taught to build wealth, they put all their eggs in that one basket. They don't they really struggle with the concept of remove money from your business, and use it to build wealth ou

欢迎收听《自然而然说中文》募集2特别感谢版，在这一期的节目里，你能够： • 认识我们的听众朋友--Adrian。 • 从Adrian中文学习的经验分享中获得启发。 • 了解一些Adrian在北京的生活经历和感想。 Download the full transcription of this episode for FREE at: https://speakchinesenaturally.com/

Adrian Morrison teaches entrepreneurs how to get started and achieve success online.  He is an online marketer specializing in e-commerce, social media marketing, search engine marketing, and pay per click. In this episode, Adrian tells the key secrets to crush it in internet marketing.   Timestamped Show Notes: [4:37] Start Of His Career [9:06] Going Into Affiliate Marketing [13:22] Seizing Opportunity And Continuing To Innovate [16:38]  Improving Your Skills In Marketing [25:09] Moving Into E-Commerce [31:31] Closing Deals With Your Own Voice [35:31] Appealing To The Masses   [40:14] Seeing The Value And Buying Takeaway:  To succeed in life you have to be driven. Before something can fall apart make sure you have a back-up plan   Always make sure you have multiple income streams. Always evolve and diversify your income.  Resources: Connect with Adrian Adrian’s Website Connect with Nicholas Join The Brotherhood FB Group Grab your copy of The Modern Day Businessman: Success Without Sacrifice  

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Over the last 2 decades, web development businesses pop up and die off faster than you can say "HTML".  But, building and growing a development company that stands the test of time is much harder to do than start one. In this episode you'll hear how Adrian Rodriguez from Anchored Web Solutions (https://www.anchoredweb.com/) has been able to not only sustain his web development business over the long haul but grow it into a company that serves private and government customers in one of the biggest counties in the United States. ----- Automated Transcript Below Dean Soto 0:00 Hey, this is Dean Soto, founder of freedominfiveminutes.com. And we're here again with another freedom in five minutes podcast episode. Today's topic is this perfecting, scaling, a web development business, that and more coming up. All right, well, welcome, welcome. Welcome, everybody to this episode, really cool episode super excited about this one we get to be, we get to talk about something that's near and dear to my heart, because I used to have one of these, but it was not nearly as good as, as this gentleman who we're going to be interviewing. So I get the pleasure of having Adrian Rodriguez, on this podcast episode. He is the founder of anchored web, anchored web.com. And he has he can't wait to talk about what he does that what he's been doing. But he has a really cool Web Development Agency. That's that's very, very, very, I want to say that it's, he's able to create these very simple but but powerful websites that have been in the commercial, as well as the government side of things. And so I just want to say a warm welcome to Adrian Adrian, how's it going, my man, Adrian Rodriguez 1:26 very good. Dean, thank you for having me. And it's pleasure to be here. And Dean Soto 1:30 so let's talk about this. So I found you and reached out to you to be on this podcast, mainly because you you know Juma and Ed, which is always near and dear to my heart, I used to use Juma a lot. And on top of that your sites are, they have a they have a very beautiful yet very simple look to them. And, and so I just wanted to to reach out to you and have you come on to talk about how you got started, how you're able to do what you do, and and you've made some very, very big impacts, even on the government side of things, which is very, very hard to do, which we'll talk about in just a little bit have a cool little surprise for everyone to hear. It just it's it's something that was that blew me away. So how in the heck did you get started with web development in the first place? Adrian Rodriguez 2:27 Well, I mean, if you know, there's, there's a few different timeframes in my life that I could go into that kind of explain how I got into web development. I guess the first proper website that I ever worked on was in about 1996, or 1997. I probably aging myself, but I was at the time. And my friend had a band called 41 height. And he had just started it in high school. But we were best friends at the time. We still are moving to France now. And so I just put together some HTML code that I had taught myself over the summer previously, and show him something that not really in a way of trying to get him to have this as his website. It was just something I thought this could be an interesting direction for your site. He took a look at that. So yeah, let's I want that. Can that be my website? Wow. So I said, Oh, I guess yeah, I mean, it does work. And so that was his website. And it was, at the time, there wasn't many websites in general. I mean, there were a lot, but there weren't a lot of people doing it. And so when we put it up online, we had things like samples of his music on there. And of course, at the time, there's this thing called frames that nobody does now in HTML, but it was all about frames. So you'd have like a frame was like a little mini window within a window on your website, we have all these frames worked out. It was like the big, you know, trend at the time. It was fun. And I wish I wish I wish I had some sort of a screenshot of that website back then. Because all the way those are from those years ago till today, I still maintain that website. And it's obviously got a lot of changes since then. Been what I did back then, or at least show other people look, I was doing this Netscape. Dean Soto 4:20 Oh, my gosh, that's awesome. That's crazy. That'd be I was gonna say we do you still have just frames for that website? Adrian Rodriguez 4:28 I know, well, I just I feel like somewhere, maybe there's a fight because they tend to keep things you know, organized even 20 years ago. So I feel like maybe there was something I, I have somewhere that on a disk or maybe a floppy drive, maybe in the garage, but I don't know. But I will say that it was funny, because that was not something I was trying to do at the time I get into web development. And I really just did it for fun. And then about 2007 2000, an eight, I started doing website for myself. Because I was a journalist before that before I before today's business, which is a good web, I was a journalist. And so I sort of saw the way journalism was moving, which was it away from print journalism into the digital age, I didn't think the industry was moving fast enough. So I had all these great ideas about putting embedded maps in in articles or crowdsourcing, journalism and things like that. So I put together this website, while these cool tools and things that I just thought were really neat. And so what happened was, even though I really felt like that was a passion project, for me, it wasn't making a lot of money, partly because I didn't think journalism should make money, in a sense. So there's the whole discussion there. But I wasn't really trying to make money advertising way. So I had to make money. Somehow, since I was doing this, I just decided to take the leap and start my own business. Well, I wasn't really paying much attention, but people would say, Hey, I like your website. But you know, that piece there that you have on there where the event calendar automatically adds to a dynamic nap and and already changes colors and things like that. I wonder if you could do that for me? And I would say well, I guess I mean, what do you want me to build you some sort of a program for money or something where you get a money for it or something? And then it started just kind of like, I at one point, it was like six months or nine months into these calls. I said, Wow, I really obviously have missing the boat on something that's happening. I started leaning into that. And I found Yeah, that was very much needed service that people would call me for. So. Yeah. So yeah, then I started kind of evolving. And eventually, I found it a third web solutions in 2009 2010, somewhere in there. And so we're coming up to the 10 year anniversary of my business. So I'm really proud of that. And I'm really excited about how things have evolved since those early days of not even realizing this was a business. Dean Soto 7:11 Great. That is awesome, man. Well, congratulations. That's awesome. Yeah, I love that. I love that story, especially when it's like, you have all these people who are kind of slapping you upside the head saying saying, Hey, can you do this for me? Can you do this for me? Can you do this for me? You're like, yeah, maybe there's a market here. I'm not sure I've only been asked by 20 people. Adrian Rodriguez 7:33 Right, and I, you know, I do feel like a lot of the care that type of that start was interesting. Because even today, you know, I don't see myself as a hard sell hard salesman, you know, the type of person who's really going to push for you to sign on the dotted line or anything, I tend more to be more of a consultant or a collaborator with people. So if somebody calls me and they are interested in my services, that's great. And I really appreciate that tone. So but I also don't take that call with some sort of agenda. Well, this person's calling me, so therefore I need to make money off of them. Said, I just sort of give them the time that they have to tell me about what they have going on. Usually, it's a problem. And I'm sure usually I can solve it somehow, with what I do. But sometimes it doesn't make sense for me to help. I mean, you know, I could, I could do a lot of things. But I sometimes I find myself asking people will call me if they've tried just doing the Facebook page or just trying an Instagram account. So sometimes, you know, and I can help them set those things up. But they're really easy to do for a lot of people. So I mean, most people have that stuff these days anyway. Yeah. So that's kind of like, an interesting characteristic of my businesses. I'm sort of like, the soft sale, I guess. Yeah. Dean Soto 8:57 Which is cool. We got to talk about that prior to to get in on the podcast and how important that is. And I love that because, yeah, you get you, you know, right, when right away when someone's trying to sell you something like, That happens a lot. Adrian Rodriguez 9:14 Well, I do understand that people do not like to be sold anything, but they do love to shop. So you know, if you can change the dynamic with people to where they feel like they are having a shopping experience, that is a lot different than if they're being sold something No, yeah, there's some subtleties in there. But I definitely don't want I want to present the menu and give them the chance to kind of run the show. Because I'll be doing enough running of the show. Once we get started, I'll be doing the project, I'll be building all the technical stuff, you know, putting it all together for them. So love that. I love that. Dean Soto 9:50 So I'm so encouraged web, you'd mentioned on the when we were talking prior to this, that there's a there's a reason for the name? Adrian Rodriguez 10:01 Yes. Dean Soto 10:02 So what is why Why did you call it anchored web? Adrian Rodriguez 10:07 Well, you know, when I started my business, the first thing, you know, I know the very first thing but one of the things I was interested in was making sure I created a brand that reflected the kind of business I was going to do also gave some people, people who saw a reason to think about it beyond just glancing at it and moving on. And I wanted it to also be available as a domain name online and as a property on Facebook, Instagram. So I mean, one of the things I do when I help new businesses that are starting out is I tell them, we need to come up with a good name, right? But it needs to not only be a good name, but it also needs to be available on Facebook and Twitter's when you see things like Twilio, or you know Asana, all these different web apps, Google even, you know, maybe not that so much. But a lot of these names are kind of weird. A lot of it has to do with the fact that there's just not that many names that are out there. And yeah, so incurred web came along. Because first of all, my I've been programming since I taught myself the program when I was seven. And the internet came along. In the mid 90s. And I, I saw that there was a huge power of the internet. And so I was already learning about the internet from a philosophical standpoint. And one of the things that I learned about the internet early on, and it's kind of stuck with me is that the internet is very powerful. Because it it does something that books can do for instance, which is you can link from one page to another. And even though that sounds like a very simple concept that hyper linking from one area of knowledge to another area is very powerful. And you can do so many things with them, it's actually built the internet. So in web code that is called an anchor tag, and it's represented with a little brackets and there's a in there, that means I'm going to give you a link or it tells a browser show this link here. So the anchor tag is really the essence of the internet, in my you know view of it. So anchored web is a double entendre that not only speaks to the fact that I understand that the essence of the internet is the linking between different pages, but also that one thing that I found is that a lot of web developers, at least at the time when I started and it probably still the case, to some extent, they kind of would be a younger person who would be really excited about putting together websites, but then would maybe next year, they're excited about being in a band or maybe then they're getting started college or getting out of college. So I found that a lot of times I would be approached by people who say I had a web web person and that person, I can't even call them anymore, I don't know where they are or they're not interested anymore. And so anchored web solutions is meant to also speak to the fact that I'm a reliable, steady, responsible and knowledgeable expert for clients. And so anchor web solutions, it speaks for both. So, you know, again, if you can come up with a name for your business, and it can kind of have multiple meanings that are wrapped up in one, it's great because somebody ever asked you like you do a whole spiel that sounds impressive. And when they talk about Dean Soto 13:33 No, it's, that's actually really cool. I get because, um, because so for a so with my business, I had the name pro sulim, which was and it literally for years, almost a decade, I had personal them, and I still use it for my kind of b2b business to business side of things. However, nobody knows what that is. It was it was I picked it because I couldn't think of anything else that didn't have that that that had a that did have a domain and that it basically no one was going to ever think of at all, but it did not. Nobody knows what that is. And that was a huge mistake. And it it it literally cost me now thousands and thousands and thousands of dollars. Because because they don't even know what it what you have to sit there explaining it. So it's not going to just grab someone's attention or anything like that. And so, so yeah, it's just that alone. Having that, that having that good brand name like you like you have, you know, what it what you already get these images of what it's supposed to be? Right? Adrian Rodriguez 14:50 Right. Exactly. To me, I believe, you know, before I was a programmer, in my current career, I was a journalist. And I was a writer. So words and how how words fit together was really important to me and still is. So I do feel like, yes, you the words you use the name of your company will imprint something in somebody's mind, you know, even if it's unintentional. So it could be that it's confusing could be that it's hard to spell. It could be that it sounds like another word or maybe start with something that another word and all those things to me, they kind of, you know, I'm not going to say that any business name is not potentially good. After all, we have things like eBay, as I said, all these crazy names for for businesses, and they, they some of them do break through and become mainstream known entities. Yeah. So I wouldn't ever say that, you know, anything you pick is not worth trying, if you will love it. But, you know, for me, I was really interested in making sure people understood what they were reading and kind of could derive some sense of an understanding of it. Dean Soto 16:00 Yeah. Oh, no, I love love. I just, yeah, I love that. Because because there's someone like me, I'm more of a systems like behind the scenes guy. And I never really put an importance on that at all up front. And if I flipped it around, it would have been, there would have been, it would have been a lot easier. Right. And so so it just cool. It's, it's just neat seeing that, that was so important to you. Because literally, I had to I had, I had not only did I have the opportunity cost, but I ended up having to have someone help me do that and pay them to to help me to brand and help me to do all that stuff. Because I didn't put an importance on it up front. And so that's it just is really cool that that that you did that. So with. So with Ingrid web right now. So what walk me through the process of how how you actually run your business, when it comes to you, I'm a new prospect, I just came to you, I need help with a website. In fact, let's just do the the common, I had this guy over here. And he wasn't very good. And he wasn't dependable yada, yada, yada. I need I need help. What do I do? Adrian Rodriguez 17:27 Well, you know, the first thing I want to do is understand a little bit about the person that I'm talking to and a business or organization that that they're representing. So it's not, to me, it's not a small part of the process to kind of get a sense a little bit about, about the background. So it could be that they are, they're in need of something that day, because something fell through and they just look me up and they follow me and they're saying it's an emergency, I need to something on my website, or else I'm in trouble for something. Well, that's fine. And I can try to get those things done. But usually I can take a few minutes to say okay, so tell me about your business. How did you sort of like what we're doing right now you're telling me you're asking me about my business? It's kind of what I do. Because I think businesses about relationships. And if I don't understand where they're coming from, or if I don't think that they are interested in where I'm coming from, but I'm not sure that we're going to be a good fit. That's, I get along well, with a lot of people like Dean Soto 18:32 just with just like with that, for example, like with that process are you? A lot of because a lot of I know a lot of web companies, I know a lot of companies in general, myself included. So back in the day, and I'm getting gotten a lot better at this is that what happens if it's not a good fit? If you feel like you know, this person is just not going to be like, what do you do? What do you do in that particular situation? Adrian Rodriguez 18:57 Well, you know, it's, it's hard for me to hell, if somebody is, I mean, it's, I'm not going to take your call, and then I don't see myself concluding during the middle of that call that this is not a fit. There have been times where I have told people, you know, I appreciate that you're calling me and stuff or that we're talking about it, but I think it's a good fit. And so usually what I would do is I would try to figure out so safe, where the reason why we would not be a good fit would be because they have a different idea about how much it should cost or what the value is what I do, or their timeline is different than what I can manage things like that, where it's more of an incompatibilities for practical reasons. If it was just a personal way compatibility, I don't I get along with people pretty well that I even you know, I'm actually good with working with people were very challenging personalities. So I don't think it would be that but yeah, so usually, that's what I'm trying to suss out as well. What are you looking for? Well, I need a website. Okay, when you need it right now? And how much are you willing to pay? $20? Well, let's see, you know, I still wouldn't you know, if somebody said to me, I need a website, and I only have 20 bucks, what do you got for me? I'm not I don't need the $20 per se. But I would probably say, well, that's interesting, I think you could do these things. Maybe you shouldn't pay me. But if you're really at that level, you should probably you could do this that. But um, so what i what i what I'm looking for, though, is there's and this is where again, I say it's about relationships, because even though I'm a very skilled and experienced web developer, one of the things about me is, as you can kind of hear from my background, I didn't work, maybe it's not obvious, I didn't go to school, formerly to learn programming, a lot of what I know, and everything I do, which is for June was sites and WordPress, and HTML, and all these other I can be Davis, database management, and SEO and all that good stuff. But I picked all the stuff up on my own over the years. And I feel like I probably could say that I have some level of education about it at this point, but certainly experience. But I do want my clients to understand that I, I am a unique, at least Unknown Speaker 21:35 I have my Adrian Rodriguez 21:36 own, I created my own path to where I am today. So if if there's something that pops out that maybe a educated, formerly educated programmer should know, I may not know that thing. But it's not because I can't understand it. It may be that I just haven't encountered in the last 10 or 20 years, I've probably encountered it all. Yeah, or most things. But that's one of those things where I kind of want to tell people, hey, so what I do is I solve problems for you. And I usually I learned to do it in the most efficient and, and proper way as possible. But it isn't 100% because I can't go back to a textbook that I read in college about how to do that. So. So that's what I want them to understand about me. And as long as they're like, hey, well, that's great. I mean, you seem like you know what you're talking about, and we're putting our trust into you. Yeah, great. And then then I can start looking at whether they're trustworthy, and whether I can put trust in them to pay the bills and stuff like that, or keep up with me, things like that. So, so the things that I'm really looking for, you know, actually, this morning was doing a bunch of the cold calling, as well. That was really interesting. Let's talk about that. Dean Soto 22:55 Because, okay, everyone, obviously, every single business needs that as so need you to do some kind of sales, marketing, things like that. What's your what's your what's your sales and marketing strategy? So it sounds like you do some some cold calling, like, give me an idea of how that goes? Adrian Rodriguez 23:14 Yes, well, okay, so cold calling is one of those things that you have to go in with the right mindset. Otherwise, you can feel really bad after a short amount of time. So the idea that I started with is that the rate of success, I mean, depending on how you define success, but the rate of success is generally, and this is not a hard number, this is like in my head so that I can approach it of a mental state that works is like 3% or 123 percent out of what I call 100 people, maybe three of them will become a website, me maybe just one or not even that. So yeah, what I do is I have all I have my sources going to get it business listings from and then I call them one after the other and I, I, I, I have a certain pitch. But the first and foremost thing I'm trying to do is find out if they have a website, or are looking for a website, what value do they put on a website in their mind at least and then if they are interested in getting into a conversation about it. And so for me, at least with my approach is not to go from never talk to this person report to the selling, or to signing on the dotted line. It's having that conversation, getting to know all of these people out here. And if they're interested in will have further conversations, and I'll plug them into my customer relationship management system that lets me follow up in a week or two weeks or six months, or whatever it is. So if I talk to somebody, they say, you know, I am interested in just getting off the ground. And I really don't need a website. I might need one in six months, but I'm not worried about it right now. Yeah. Again, I'm a I'm an easygoing guy. So I feel great. All right, well, just remember these things about me that you can remember, hopefully you take my info down, I will call you back anymore. If that works for you, or I will call you back in August. And like I like it that you Dean Soto 25:25 frame that that way too. Because I've been guilty of it with my with my my cold calling, warm calling in and so on of just saying Okay, no problem. Thanks. And yeah, it's not framed as in, I am going to call you march, or I'm going to call you in April, and see how things are going. Because now you're not really a bother, you're, you're literally and if they say okay, they've given you permission. And it's a much different frame, obviously, they can completely ignore you. But at the same time, you're going to have a much higher success rate. I would imagine doing that. Adrian Rodriguez 26:02 Yeah, a little bit more, because I look at it as planting seeds, more so than you know, making sales or making a touchdown. So the metaphor I use is planting seeds. So if I let somebody know about me, and they seem receptive to the idea, even if you're just being nice, at least they got it, they gave me a chance and see where I am. And then I always plan for that at the end where I say, you know, we're going to have a follow up with not whether you like it or not, but we're going to, I'm going to talk with you, if that's okay with you at x point in the future. Yeah, so even if I like this morning, I one of the people I football, it just so happened that she knew one of my clients. And so there was a folly in between us or in common with us. And so that totally greases the wheels or whatever, it totally helps when they go oh. Now I know you're somebody. But she was I feel very interested by the end of that call. She had some other things that she had to, you know, think about or whatever, which is fine. But she said, I'll give you a call in like a week. Right? She said that to me. So I you know, I said to me, but what I told her, and this was somebody who already is interested, already committed to call me back. I said, if I don't hear back from you, in a week, I'll maybe I'll follow up. If you don't mind on Thursday, or something like that. She said, Oh, yeah, great. And so again, we're sort of already in that collaborative mode that we need to be in, if I'm going to work on her website anyway. Yeah. Like, Hey, I'm not trying to tell you what to do. You're your own person. And you know, after all, I'm I'm hoping to help you out. But I have my end of the bargain, of course, I want to selling a website, or I want to be able to make money. So if I don't hear back from you, you can expect that and if you don't ask me, then maybe at least at that point, you kind of have the idea that i'm i'm not just calling and seeing if you're interested, I'm also working with you, and then going with you to that, so you can take it. And anytime you want to work with with me, then our I appreciate that, you know, I never want to sit there and think well, I'm such an established successful business, that people are knocking down my door, and I don't have to do anything, I just wait for them to come in. And it kind of happens a lot. When you you become successful, you have a lot of referrals, but I never let that tell. That's why I do cold calls, I have plenty of business. But I like to always have more and more of these little seeds that go out and get planted so that they can come to fruition. And in three months, six months, two years, I had I had a client emailed me this morning, who is a local politician here. asked me if we could get started on on a new website. And this was somebody that I hadn't talked to in four years, I think maybe three or four year yeah. And so it was just one of those things where I always six months or a year at a time, I would kind of know her just letting her know. I still around, I'm still doing things. And I here's the latest and I still think about you not like that. But I mean, I still, you know you're not you're not forgotten. And I just think it helps a lot because there she is calling me up or emailing me and asking me, how's it been going? Okay, so you're looking for a new website. Community. love that. I love that. So, Dean Soto 29:43 so kind of going into this one particular case that I wanted to I wanted to share. Yeah. I want to make sure Okay, cool. I have this so you share it an audio from from within me from actually my Fresno County Sheriff. Who the person who was interviewing her was it was it was really surprising to hear what they said about the Fresno County, the sheriff's a website. So two things real, real quick, I'm going to ask you the first and then I'm going to ask you the second and I'm going to play this thing. One, how in the heck did you even have the opportunity to build the Fresno kids to Fresno County Sheriff's that I mean that that's a pretty big area, and it's government to very big thing like difficult things to get? How in the heck did you do that? So that's, that's question number one, ask question number two right after that. Adrian Rodriguez 30:49 Sure. Well, okay, so that was Yes, that was a, that was one of the that is one of my biggest clients. Now you can answer the sheriff's office came about, interestingly, an interesting story. So my, my first connection to the sheriff's office was that I wasn't the newspaper journalist. Before I was a, I was a programmer and I had been reading a story about a company that was a tech company, a satellite internet technology company here in the valley. And so I kind of find these interesting technology companies that that were under the radar, I guess, and I would bring them to light in my in my reporting. And so that was really fun. And I would, I would make a good impression for some reason or another. So one of the companies for this company, was a husband and wife and the wife was the sister of the public information officer. So the reason why this is it took about a year of toss with you over there just to for him to understand and what I could do, how I could do it with Alan might be able to structure a deal. And so what they needed and what I ended up being able, the reason why it ended up happening was what they decided they needed was they wanted a website that was not only fully secure and ready at that level, but they also needed they were they were interested in doing was having a media outlet that was not didn't necessarily compete in the market. The first will be or was the local newspaper, but they didn't want their clothes to only be found in a newspaper reporter Oh, yeah. So if they wanted to talk about crime that happened, and they wanted to talk about whatever they wanted to say they wanted to have a platform online, that could serve as a media outlet from their from their agency. So my background in journalism came to me in a huge advantage for me, because I could, I could describe to them and I could write out a proposal like like, technically create kind of website that would produce the media outlet impact on our community. So I created a site. On top of that they had a lot of other requirements, because that was one of the big ones that made them sort of say, Okay, if we work with you, we're going to get anywhere else. Dean Soto 33:33 Yeah. That's cool. I mean, and I also like a year for, for a government organization. That is that is pretty quick, if you think Yeah. Adrian Rodriguez 33:49 Well, you know, and then the guy who hired me, he's, he's retired in the last four years or so three or four years. So I think he was wanting to create a legacy for his time. At Yeah, sheriff's office, at least in terms of that department. So there was some urgency there a little bit. But, you know, yes, it's a short amount of time. And it's a long amount of time, from different perspective. But definitely, I also had to qualify to actually work there. I mean, I was hired as an independent contractor, but I have taken a lie detector tests, and background checks and things like that. So there's a lot of security there. So that also helps with your if I don't have a record, I guess. You could find you to be trustworthy, we can work with like big agencies. But you know, I know much of my like, like that, too. So much of what I do has to do with the fact that I have a writing background that explains all these things. And it becomes not just me personally convincing people but what a document I created. Also some convincing people and I don't have either you Dean Soto 35:00 Yeah. And then on top of that, is you know how from that, from that experience, you know, how people digest information visually. And that's a that's a huge thing. And in fact, in this particular thing that I'm going to play that was that was a big that was totally, totally unsolicited. So where is this? This quote front? Like, where's this, where's the, Adrian Rodriguez 35:27 that's a radio show. It's called Chris Daniel in the morning. And it's just a, it's a regular show for a long time. And so they'll interview the sheriff once in a while, and it just was funny because somebody was listening to it. And then we know that it was on the air. So I went really quickly to the, to the web, and I went with an archive of that. That clip and I cut it out audacity, maybe Dean Soto 36:03 I can tell that audio is like, awesome. So so I'm gonna I'm gonna play this real quick. Now keep in mind you listening to the context that this is a radio show host. And this is a government website. And if you put those two things together one no radio show hosts is good a good a good at literally drool over a government website, because government websites tend to be really, really just absolutely horrid. horrendously bad, and nobody likes them. And there, there's a ton of money spent on these websites. And they end up being really crappy. So take a listen at this, and it just tells you tells you how good not just the the builders of the of the actual sites, but also how the information is digested, check this out. Unknown Speaker 36:54 And by the way, where we at Unknown Speaker 36:57 backlog these days on CCW, we're doing much better. And in fact, an update on that Christmas is the latest, we the process is actually even easier, because now you can actually apply on line, you don't have to print out the forms and bring them in and it actually eliminate one of the interviews, you can apply online, I get your appointment automatically when you do that on our website, it Fresno share.org o RG and you click on the second amendment icon and the application process will walk you Unknown Speaker 37:33 right through it online. And Unknown Speaker 37:35 speaking of that website, I've got to throw this out before we get to our next call sugar. Unknown Speaker 37:42 Perhaps honestly got it, you know, I love you. But this is this is like you have a government website like I have ever seen in terms of the ease of access. And Holy cow, you start doing some of those pull downs, how many things are out there to keep you safer to get people behind bars, behind bars and so many other thing. It's just it's everything house watches. I don't know what the reading posse console the questions for CCW, the Explorer program. I mean, it just goes on and on. I don't know Unknown Speaker 38:17 who the people are that are involved in keeping this thing up to speed. But it's got to be a lot because Unknown Speaker 38:23 for as much as you have on there. It's not. Unknown Speaker 38:26 It will. Thank you, Chris, we have a great website. And again, it's all one word.org o RG and there's so many resources and kudos to Chris Curtis who really started the process he worked with Unknown Speaker 38:41 a doing as our consultant and he's still with us and Tony body is keeping it going. And it really is a great website. I'm really proud of that app. Dean Soto 38:50 That's crazy. So absolutely crazy. Just thinking of that radio show hosts, these are just in general. Why are they you never hear that first government site. So yeah, it was really cool to hear that like, like, what what am I like? Next question with that is is what is that? How is that like helped your business in general? Working with government agencies? How did you do? So I, we talked about that. But do you? Do you see yourself doing more for local government agencies like that? Adrian Rodriguez 39:29 Yeah, I mean, well, yeah, I I pitched a few ideas. I was sort of in the running for a little bit of time with the the Fresno Police Department on the basis of the fact that every sheriff's officers Yeah. So there's there's that I can't say that I've done a lot of political some websites I've done politician in this area. totally open to it. But I am, I'm talking to the city of focus about a project right now that might be doing it up for their official. But there's a couple things there in I'm also working right now currently with Travis County, on a overhaul. And that should be launching. And so yeah, you know, it's helped so much, because there's just so much that is said by by telling the people that I work with the sheriff says that I, at least to a law enforcement agencies, work with large government. And it isn't untrue. It's totally true that working with law enforcement officials is not as easy to work with them, because they're used to tackling people on the street. But they tend to, if they want something, they don't mind being loud about it or being forced, you know, it's part of their job description. So for me, to be able to be diplomatic with them is something that I find something I'm good at. And I think that all those things are wrapped up in saying, Hey, I work with this shirt on their website, and I kept it up all these years. So yeah, that's, that's how it's helping me. And in terms of doing government jobs, yeah, it is monumentally harder, because you have, there's so much ready to deal with. And, you know, there's bidding and things like that to do. But if you understand it, to me, it's just a scaling. Same thing I do. When I bring my phone calls, I do a call to discuss private business and sort of like, let me understand their situation and what you guys are trying to do. And if there's a way I can solve it, I will let you know. And so for the sheriff's office, or any agency that I work with small businesses, small business, it might be like, hey, you give me this content. And I'll be done with the website, and in a week or two, maybe every week, and then we're launching the website, you know, it's not that hard, right. But you know, it's the same approach was taken for a large agency this week, it can be nine months or something, you know, totally. But I just lay it out. And I say, Hey, this is what would it take, and this is what I'll have to end with, he's going to be our challenges. And these are things I'm not good at that I might, you know, I might not be good enough to do these things. And then just by laying it all out there in a very precise way, gives them the champion for finding out in their head. And like I said, there's a lot of environments that government agencies have, but it's not impossible to get into those actually, really, stay authentic to the goal. I love it. I love that. Dean Soto 42:37 So always ask this question. It is the the anchor question to the podcast, no pun intended, no pun intended. So what is one five minute mindset shift or decision or something that really was it didn't take much time for you to actually say, Hey, I'm doing this, and that has delivered just a massive amount of results for you? Adrian Rodriguez 43:06 Well, there's a lot of things like that, you know, and but I think something that I look at is, when I decided some years ago to change my just my businesses made a huge difference. It only took me a few minutes to kind of realize I need to do things differently. And then I started putting those in action. And it made such a difference. And that is that I used to say me, when I first started business, I was very as I was described to me, I got into it for journalism reasons. When people asked me to do websites, I was sort of sort of used by the idea that, like software, I was just doing it for fun. So for me, it was about when I first started my web development business, the first thing I was trying to you were saying, Hey, I don't like to nickel and dime, people, I only want to sell a website people at a, at a railing at a price to simply see that we're at a high price tag, you know, I'm just I was very, just very against business, the type stuff that I just wanted to do my cleaning. And yes, money was important. And we all know that. So I knew that hadn't been part of it. But I was really trying to avoid money. Yeah. But at some point, again, all these things are coming along. For me, I realized some years ago that I needed to change my thought process about what it would what I was calling legally and diamond people was not necessarily the only way to look at it. And and so now I look back and with my current businesses, what I do now is I don't focus so much on the website, project rice, as much of what I do on the ongoing continue continuing services. what that translates into from a top down more residual income more passive than Unknown Speaker 45:14 having to work work, right. Adrian Rodriguez 45:15 So I enjoy working for the money and going out finding getting incompatibility, Vincent, get a website, things like that. That's all enjoyable. But when I decided to change my attitude about small amounts of money, it it really opened a lot of things up. Because really, I work with customers that are nickel and dimed. It's that conversation. Hey, you built my website. And Something's Weird About it now. Unknown Speaker 45:48 And then I'd have to say, Adrian Rodriguez 45:51 we're Who are you again? Dean Soto 45:56 awkward conversation. I totally I used to do web development. I only know that like I've had people where, where it's been like two or three years. They do they do that? And I'm like, sometimes they're just like, okay, I'll fix it if it's really quick. Adrian Rodriguez 46:12 Right? Yes. Because sometimes I've had that moment where they say, this is how the conversation went. Now, I don't know if this was one of the conversations, I haven't maybe realized I hadn't changed my mind. But the conversation you're having is like, Hi, Adrian, Adrian, you build my website. I really liked what you did. And now it's doing something weird. And I'd say, well, what's happening is I'm looking at your website, anger, your SSL, your beard and your your database storage is the I say all these things. Yeah, I don't know anything, what you're saying? Are you saying that? You gave me this thing called the website? No, well, you know, the world changes, and Google changes their algorithm. And so then they would say, Well, I, how do I lead me? You just always know how to make my sights better Enter. And I go, Well, I always make it better, I guess. And then I just realized, okay, that's not they don't want that. And I didn't want that they didn't want their websites, they go down. And I want to have a weird conversation, right? Explain to them a bunch of stuff about why their website changing first. It's just the nature of websites, right? So it was just a paradigm shift for me to say, No, this is a living, breathing thing. And, and realistically, we need to work on this. The work start with you. And it didn't just change in the sense that I changed the business model when I was under. And actually I am. I also, it also forced me to get into all the web services that are that are very important, like SEO and Google AdWords, things like that. So I kind of knew that stuff before and a half no one global competition for AdWords. But But I was it was really trying to push that end of the deal. I was really happy to be able to make make cool websites. I love it. I love it, man. Dean Soto 48:14 So how so how can people reach out to you if they need to get a site if they need to? Do any update their site? If they're, if their last web developer was suddenly left? And they need something? How can people get ahold of you? And so that they can work with you? Adrian Rodriguez 48:31 Yeah, and all the ways they usually would that mean, my website is at he or he web.com, my phone numbers 559-372-6887, which you can text me as well probably want to email me first, go to my website, just so that I can call me again. And yeah, I'm on Facebook and Twitter and, and all that good stuff right now on Google, I have a, an offer available to people that last till middle of July, that gives them a free month of service, if they sign up in the way that you sign up there. So I'm really really right now what I'm wanting to do is is get some more, what I'm what I'm looking to do right now is offer my like world class, enterprise level services verse really small companies as well. And I really want to try to get that level of professionalism and be able to package it and make it a smaller price. That small businesses can also use it because I would I have these great services that are larger scale, and I have have my basic services that are for the small scale, I'm trying to breed skills, so that way I can offer good value to businesses. So right now I'm doing doing included is with hosting and domain names or hosting service or domain name, SSL, SEO, things like that. So if you if you need anything with the web, even if you just have, if you call me and you get me into a conversation, I really, really do my best to try to give you as much information as I can and teach you about what you need to do. For me, my business philosophy in terms of technology and kind of things that I built or, or any any new innovative system that let people have had more information available then so they can make better decisions on a daily basis with the right way. So I've worked with nonprofits a lot on like things like click to share, which would help help people finding food opportunities, like maybe at the end of the day, Starbucks has to throw away all your bakery products, those sorts of things being listed on the website in a lane. by foot, he said help help feed the homeless for experts. So those kinds of projects are ones that I really like lab dashboards, because I care a lot about our community as well. So but in general, if you call me about anything, I'm going to do my best to help you try to help you understand and what I understand about the internet, internet, to me, this is all real funding. And I really just appreciate the fact that I get to give a living. And so I like I enjoy it. Unknown Speaker 51:30 That is awesome. Dean Soto 51:33 I love it, man. And it's true. With with us being on the phone, I could tell how sincere you are I We've been in business for I've been as almost a decade as well. And you very quickly tell when somebody is is the type where they're just, they're good. They want to give value. And so when you were on the phone with me, when we were just talking back and forth, you can tell when someone wants to make a possibly make that sale, and so on. And so for you is like, if it happens, it happens. We're just gonna talk because we talked to we were talking for like 45 minutes or something like that. Yeah. And so it's really, really cool what you're what you do and how you do it. Because you can tell that you really care about the other person's well being. And it's it's pretty awesome. So So yeah, guys, don't first off. Thank you so much for being on. I appreciate it. Thank you. Adrian Rodriguez 52:28 Yeah, really appreciate you holding me down and asked me to be on that. You know, it's really great. I love loving what you're doing. Dean Soto 52:36 Thanks, man. Yeah, it's It was my pleasure, for sure. And so if you want to just definitely seriously massively increase your web presence, go check out a good web.com anchored web.com You can also give Adrian a call. And that is the end of our show. It was awesome. It was just I love the tip that Adrian shared the especially when it comes to the cold calling that was kind of an unexpected little treat. So I appreciate you sharing that because because that's that's something that every business has to do at some point in time, whether it's now or in the future, and nobody likes doing it. Yes. Just having that little reframe, so I appreciate that. But But yes, this is the end of the podcast episode. If you want more of these episodes episodes, definitely go to Google type in freedom in five minutes podcast, or you can go to freedom in five minutes. com You can also if you want a virtual systems architect that will take what you're doing right now. document everything step by step, go check out freedom in five minutes calm but for now. We will see you on the next freedom in five minutes episode.

Are Mint Juleps the problem child of bourbon cocktails? We examine the Mint Julep and it’s impact on history and give our novice commentary on horse racing. We then look at the crazy hoarding of higher aged MGP stocks because there are now groups scouring the country to find distilleries with this coveted whiskey. Is there a scary future of higher priced bourbons (over $100) that don’t carry an age statement? Lastly, we give our initial thoughts on the new Wild Turkey “Cornerstone” release. Show Partners: Batch 016 was project that took over a year. Barrell Craft Spirits selected 9 to 15 year old barrels with similar profiles from different distilleries. It’s deeply concentrated, but not too oaky and finishes with a toasted orange notes. Find out more at BarrellBourbon.com. Receive $25 off your first order with code "Pursuit" at RackhouseWhiskeyClub.com. Show Notes: Oldest Whiskey: http://www.lawhiskeysociety.com/pages/Worlds-Oldest-Whiskey Yelp Recommendations: https://www.yelp.com/collection/Si779eiZUmjGomZP2pZLTg This week’s Above the Char with Fred Minnick talks about the word smooth. 200th Episode of Bourbon Pursuit Kentucky Derby Post Mortem. Thoughts on the race? Bourbon was out in full force with Brown Forman having a spotlight. Are mint juleps a timeless classic or is it ruining good bourbon? How many brands can you name that have a horse on the label? MGP prices sky rocketing. When did this phenomenon begin? KY Owl Confiscated. Thoughts on the future with high price no age statement bourbon? Wild Turkey "Cornerstone" releasing their limited edition rye. http://whiskyadvocate.com/wild-turkey-masters-keep-cornerstone-rye-last-drop-glenrothes-whisky-whiskey/ 0:00 We should see I'm a accountants and lawyers. We can go on the show. Oh, wait. 0:07 No more no more lung capacity. Yeah. 0:21 Hey, everyone, and welcome to Episode 200. of bourbon pursuit. I'm one of your host Kinney. And did you just hear what I said? It was Episode 200. This is monumental. It's huge. Now I'm not going to talk about it because we talked a lot about it in the show, or maybe just a little bit. I don't know. We're kind of proud of ourselves here. But thank you so much for joining us and being a part of this monumental occasion. And it's because of you our listeners why this has been so successful. So keep tuning in, and we're going to keep bringing you good original bourbon content. Now on with a little bit of news, Adam hearse of the LA whiskey society has uncovered the world's oldest whiskey 1:00 It's a 12 year old Pennsylvania by distilled in 1847. It's been passed down through generations of family as well as estate sales until it ended up in the hands of someone asking more about its origin. The link to the website in our show notes goes through intensive detail of the label glass seal court condition, and even guesses what the whiskey is comprised of, because back then, there was no notion of Oh, hey, what's your mash bill? And really, also what is the importance of discovering this ancient artifact, and I guess I say agent and relatively new terms here, but having a bottle from pre Civil War era is a window into the age of whiskey history that at this point, only documentation is meant around. So other than that, you know, there hasn't been much else. And now historians have reviewed the advertisements below sales and other records, and we now have a legitimate bottle of whiskey from over 160 years ago. 2:00 Read the in depth analysis from the link in our show notes. Are you coming to the bourbon trail and happen to be staying in Louisville, Kentucky? Well, Ryan and I, we get asked all sorts of questions all the time of Where should we go? Where should we get a drink? Well, we went ahead and started creating a collection and we put it on Yelp. And you can go and get that in our show notes. It's loaded with casual and fine dining choices, dessert spots, as well as our favorite places to grab a cocktail or a glass of bourbon at one of our local watering holes around town. Now with that, let's hear from our good friend Joe over a barrel bourbon. And then you've got Fred Minnick with above the char. 2:40 Hi, this is Joe Beatrice from Bell craft spirits. batch 16 was a project that took over a year, we selected nine to 15 year old barrels with similar profiles from different distilleries. It's deeply concentrated, but not too okie and finishes with a toasted orange note. Find out more at barrel bourbon calm. 2:58 I'm Fred Minnick. And this is a 3:00 The char, I stood in the middle of a liquor store aisle. Consumer asked the retailer, what was the most smooth bourbon on the shelf? Doubt. The retail attendant is just someone who's doing his job. He meant well, and he picked out five or six Bourbons that he thought were smooth. And he did it based on proof. They were all 80 or 90 proof when reality the Bourbons that he picked, were actually a little hot for their proofs. So he completely eliminated things like four roses single barrel, which is 100 proof, or knob Creek, which is 100 proof or Booker's, which you know, gets up there in the hundred and 20 proof range, completely ignored the mall, despite them being very smooth. And we see smooth being used and all sorts of marketing. We're talking about going back to the earliest forms of whiskey marketing and 4:00 You'll find the words smooth. Well, what does that mean? What does smooth actually mean? In a sense, it's meant to be a word that kind of covers the word good. 4:17 But in reality smooth really does have a true definition within the industry, as I recall many people saying, but most notably, Jim Rutledge, talked about smoothness being about how does it feel on the palate, and how does it burn if it burns at any point in a major way, and it is not smooth for you. So from the moment that it hits your palate, to the all the way down to the belly, if it's burning at any point in that process, then it is not smooth for you. But just like taste is very subjective. What tastes good to me may not taste good to you. And so what a smooth for me a grizzled and veteran whiskey drinker may not 5:00 be smooth for someone who's just getting in the game. So there's really no right answer for what is smooth. I'll tell you what isn't smooth. Vodka. Vodka sucks. And that's this week's above the char. Hey, if you have an idea for about the char hit me up on Twitter or Instagram, just like drew Scott did on May 4. He's the one who came up with the idea for what the term smooth means. Well, actually, he said, to stop using the term smooth when describing whiskey, I decided to get a little bit of a definition instead. But hey, if you've got an idea send it to me that's at Fred manic again that's add Fred manic and thank you drew for that wonderful idea. Until next week. Cheers. 5:47 This is the 200th episode of bourbon pursuit. Welcome back, everybody. We're worth the 32nd recording of the bourbon Community Roundtable. I'm glad I haven't gotten my my numbers mixed up in my head yet because we are really anticipating 6:00 This day it's kind of a huge milestone for us. So Ryan congratulations. Like an Adrian Adrian like we did at home it should be like running up the stairs rocky style. I know we need like, you know the Evan Williams bottle Red Label with the 200 like, wrapped around it we need that, you know, wrapped around this episode. Yeah, it's amazing. I can't believe gosh, how, how is that possible that we've done 200 episodes. That's amazing, and a lot of cool stuff we've done over the past few years. So congrats to you. Oh, it's it's to all of us into the whole Community Roundtable here as well. You know, these guys have been a very big part of making this show successful as well. You know, these these community roundtables are one of the most downloaded episodes that we have. I think it's just people love it when you pitch about bourbon and they love to hear the banter of what goes on. So with that I'm actually celebrating since I don't have like an Evan Williams to at the end. 7:00 Diversity I figured I'd grab like 100 McKenna bottle and bond and hundred proof and I got a pursuit series of 1400 per hundred proof. Mix them together and it guess it's 200 7:15 How long do you think about doing that before? I bought a few hours early, I was like, What can I do to celebrate? Because I saw Blake's post. He said, What are you drinking that to celebrate? And I said, I have no idea. I guess I'll just grab 200 proof Bourbons and mix them together. That's about as close as I can think it was something ridiculous. Yeah. Well, could you get to a 200 year old bourbon like what's in your stash? You could grab get three final reserves or something? Yeah. 7:39 How close could you get in a glass with a Nick? I thought tonight's round table we're actually going to turn it around in we're all going to interview you and Ryan about the highlights of your last 200 episodes. I like him your favorite moments. 7:55 I think people get bored pretty quickly. Yeah. not that exciting. All in all, we 8:00 Don't care all that. 8:02 gotta remember the premise of this show was never about us. It's where the dumb ass is that are the ones that asked all the questions. So that's episode number 204. Yes. And I'm like, oh no. 8:16 So with that, let's go ahead and let's go around the table as usual and introduce everybody Blake's already chimed in. So Blake I'll let you go first. Yes, I am Blake from bourbon or calm and so box calm can find me at bourbon or calm Bo you are be in our or all the social medias that correspond with that, as well as CEO box calm that's s e l EA ch s and I'm drinking one of my current favorite bottles of steel box. It's a Jay Henry and sons. It's their five year five year bourbon that's finished in cognac barrel. So really good stuff. Check it out. 8:54 Awesome, good deal, and a face that we haven't seen in a while Nick from breaking bread. 9:00 Hey man How you been catching up on sleep finally guys but glad to be back I tried to make the last two and kind of last man is like Jordan I'm sorry I'm I am not going to be home in time for this so can you jump on and he was always excited to jump on so he's been doing a bunch of them here lately but anyways, I'm Nick from breaking bourbon com check us out online breaking bourbon calm obviously and all the social media is all at breaking bourbon. I will kind of kind of reminiscing a little bit. I remember us being guests on bourbon pursuit years ago, I can't remember the episode number. But it was in the first you know, series run of them as before we were doing video so it was all audio. Eric and I were over at his house. You know, Jordan was at his house. Kenny and Ryan we couldn't see you guys. I'm not sure where you were exactly. But remember, we were talking about the bourbon storage experiment and kind of excited because we have been I've been listened to you guys from the beginning, you know from your first episode forward, and it was the first you know 10:00 podcast and the first time we do anything like that so just kind of thinking back about that now I was two years ago three years ago I can't remember at this point but yeah kind of you know fun exciting run here and excited to see where it goes from here. That was definitely one of my highlight episode you know with you guys 10:20 feel bad thanks a lot jerk 10:23 to say that 10:26 three bottles in the mail for 10:28 Yeah, I mean that's that's one of the big things and the great things about what we've what we've really done here in the roundtable is you know, it all actually all started off at each one of you had your own sort of singular episode before we even decided like hey, let's get on and do you know kind of coming on this together. So it was it was good with that. So if anybody really wants to see how bad our interview skills were in the first like 50 episodes then you can go Yeah, if you think they're bad now just 10:56 actually listened on a little bit of a roundtable number one 11:00 Last night or yesterday, whenever you sent it out Yeah, I was like, right on the first one. Yeah, it was five kids How the hell do 11:10 I do that? 11:14 But it's one of those ones where it's like had good personality. Yeah. 11:19 Exactly. Everybody's on their iPhone had that actual mix or filters or where we're at now so yeah, they were all vintage and it turns out they were auditions for this. Exactly. 11:32 It's been a good journey, that's for sure. So Brian, I'll let you go ahead. Yeah, sure everyone I'm I'm Brian with sippin corn. You can find me on the social medias si p p n co Rn, and citizen corner calm and bourbon justice calm. So check that out. book available on Amazon and through Potomac and on the website bourbon, justice, calm. I was also thinking back to the early time that I was 12:00 On the show to begin with, but that was replaced last night when I met a bunch of guys for a wild turkey tasting and practically everyone there had something to say about the urban Community Roundtable and it that's when it really struck me how we're able to to connect with so many different people from so many different walks of life and in Kenny and Ryan you guys have done great on this. I mean it's just the the reach that you guys have had. And the popularity of it is just fantastic. So congratulations on 232 round tables. Thank you sorry it's all good are good legal advice. 12:42 navigate the legal waters. That's right. For sure. I feel like I'm doing my own little barrel bourbon blend over here like mixing this the Kentucky and Tennessee stuff. It's actually pretty good mix of these these two together. Are you really raising them together? I really did. I mixed them together. I wasn't just joking. Like what you're gonna get 13:00 Yeah, follow through with my promise. 13:04 But personally series There you go. And the other thing is, you know, Fred couldn't be here tonight he said that he had a pretty wild Derby, you know going to parties and he's just finally get to the point where he was at home and his five year old son said, Dad when we gonna hang out again? And I said, Yeah, you need to spend time with your family. That's totally fine. So we're going to be saying spread on this one, but that's okay. And you know, 13:27 speaking of that with the derby, let's have a little bit of a post mortem because let's talk a little bit of thoughts on the race I know we got we got three guys here from Kentucky to that think they're from Kentucky. So let's try to try to get an idea of you know, what's your all's thoughts were just in the race in general because it was kind of a wild finish. 13:48 Yeah, first, I'd like to clarify, I don't think I'm from Kentucky. 13:53 Or from Florida, or no, um, I mean, my thoughts on the race for it's kind of kind of messed up. When you 14:00 When you look at the I go back to the NCAA Tournament because that's sports actually care about in who was it Virginia against? A virgin gets Auburn. It's like was it? Was it a foul at the gate? You know, the last shot of game by the book? Yeah, probably was a foul. Do you make that call at that time? I don't know. You know, I would probably say no. So I was not for the call. I thought, you know, there's probably a lot of other places that could have been called or it just kind of gets overlooked. But I'm not a huge horse racing fan. So it's kind of hard for me to weigh in with any kind of credibility. All I know is I watch the race. I walked outside and started cooking more and my wife came outside said, Oh, yeah, they're actually recalling it around Africa what she used but yeah, so Oh, no, I'd say I would rather just see the horses run and you know, if there's a little bit of bumping, 14:54 so be it but yeah, that sounds like a lot like your Barbara radians. That's a Floridians opinion. 15:01 Not a good party unless there's a little bit of bumping 15:05 no no bumping and grind I don't see nothing wrong with a little 15:11 Joe to see albums getting ready to come on or something. Yeah, yeah. 15:15 I gotta kinda agree with that you know, I honestly we watched the race and we had people over and before they even made that call we were doing something else and kind of lost track of it was until the next day that that became apparent and kind of went back and looked at it and you know, it is tough call you know, at the end of the day, I mean there are animals out there running in a circle you know what a little bit in front of another animal the room I guess you know, but it seemed it seemed really surprising it kind of shocking that that they did make that call. Well, it's definitely shocking its first time it's ever happened in the in the derby that the winner lost. And I'm no Stewart all all of those disclaimers, but I'll disagree with you guys just to have a different opinion. 16:00 The the people who I do know who are in the horse business were just looking at on how dangerous that really that move really was. And it's not just the animal moving over into the lane it's it's the jockey being reckless and going for that spot. Hell you know whatever whatever happens be damned he's gonna go for that spot and if they would have clipped apparently if they would have clipped hooves which was really close to happening you would have had two horses that were shot on the track and if if that's if that happened in the in the derby they had to pull out the blue tarp and kill some horses that's that just be devastating. So I think they have to be careful like this and if that's the if that's the risk, and you got to call them like that. Yeah, is that a real thing? Like they pull up the blue tarp and oh, yeah, they put a horse down. Well, they go on the track. Yeah. 16:57 haul out an ambulance kind of cover over then yeah. 17:00 euthanize them if it's so bad that they can't don't think it's going to they can save them. So yeah, you gotta think these these horses are I think I said this last night Kenny, I mean these horses are you know thousand plus on these really frail skinny legs and you know it's kind of like targeting within you know in college football if you get targeted with the helmet to helmet you get ejected you know it's it sucks because yes it is like you know part of the game you're hitting but at the same time you're trying to protect these animals and they say it's animals but they're very highly trained animals that this is all they do and so the jockey nude is done and and they have to do it to protect these animals and so it while it does suck, it is the right call and yeah, that's what needs to be because they were they fell on it. They fall in the Jackie was definitely behind it more or less or was that the horse that just moved out a position that the jockey tried to 18:00 say that the horse got scared by the other one. I'm like, well, that happens. every race you know, this is not another new and so you know it he can control that animal in that situation so but I'm not a jockey and I don't ride but I do think they would have made that call No, no, no question in any regular rates and so I'm glad that they did it on such a big stage but it did piss a lot of people off because that was the favorite and a lot of money was on on that horse. Yeah, let's just make sure we reaffirm that none of us are like bloodstock like we have skin in the game. We actually have no idea. We're just we're just commenting to comment. So yeah, I haven't given less credibility in horse racing than I do environment. So 18:47 take for what that's worth. So with that, we'll we'll switch it up and talk about some bourbon a little bit because, you know, bourbon was out in full force at the derby for anybody that wasn't paying attention. Brown Forman really has their time in 19:00 The spotlight when it comes to a Woodford Reserve and old forester there during oaks and Derby, and there are a lot of mint juleps that are sold there during that day. Now, one thing is that I enjoy a mint julep during the season. I think it's just like a classic thing. I don't know why I just kind of got hooked on him a little bit. I even had a mint julep recipe I put out there. However, there's a lot of people that are kind of the hardcore bourbon people that are saying that you bastardized good bourbon. You know, you're gonna make a mint julep. Take all the other crap out there and just give me the bourbon. So what do you guys think? Do you look at it as a kind of like a timeless classic? Or is it something that you know, maybe a bourbon nerd should probably just quit drinking a mint julep? You gotta have a look at the track. It's like just it's it's just they go hand in hand. I mean, it's it's a tradition it's in the old forester actually. It's pretty good. Pre mix Mint Julep I had their in their dangerously like sneaky strong, I had several and I ran into Kenny and I was like, I 20:00 Two or three not and then the next day I like woke up in my track outfit on the couch and so I was like 20:07 like what's in these things you know? Or did 20:10 it like the outfit you went to the tracking or like, like 20:15 like short shorts on 20:20 I was at first actually I appreciate the clarification on my running track outside things got real crazy if you got into a whole new Oh yeah, my my my spikes and 20:33 bad suit and whenever but now there you gotta do what you love. I love ninja loves candy makes one of the best ninja lips. I mean, they're hard to drink all the time but at the track Kentucky Derby it's like it's quintessential Derby stuff. So it just a quick little history because I was sitting there googling it at the the Mitchell was actually an associated with the Kentucky Derby since 1938. And even before then, it's been 21:00 documented that it was actually literature's earliest 1784 that it was for curing sickness of the stomach. So, amen. There we go. I guess. 21:12 It's, we don't have any medical people here on the show so nobody can really comment about that one, but there is there is 21:21 the Holiday Inn Express. How's that different from anything else can 21:26 you're right? We're pretending we're stewards, you know? 21:33 Yeah. 21:35 So, anybody else have any kind of comments on that? Like, is it is it is it a bastardization of bourbon or is it still have its rightful place in in history? Mostly I'm I'm a big fan of mint julep side, I tend to drink old fashions and mint juleps when it comes to mixed bourbon drinks. Not too too often, but I will say over time, probably more juleps than old fashions now. It's great in the summer. I kind of got some 22:00 I could go into the store to get meant so started growing some in the yard, it grows like a weed, it grows really well. 22:08 It stays really well in the fridge once I once I pull it, you know, 22:12 so it's I just think it's a fantastic easy drink that you know, people always tend to really like, not usually as strong as I make them. So I have to remember that, you know, 22:22 with other people kind of let them know to let it simmer for a little while and then pick up some of the ice to kind of water it down. But yeah, I think it's a fun, great summer drink. Nothing wrong with mixing bourbon if that's what you want to do. So I feel like somebody needs to take the opposite position. 22:40 is a terrible idea. 22:44 I'm not that far, but what does get me a little bit every year is the amount of I don't know if everybody else gets them, but like the text of like, hey, they're making 20 $500 Mint Julep TV. Man. I wish you could do something like that. I'm like, okay, like it's for charity. 23:00 Get it I'm completely okay with that side but they're just taking Woodford Reserve is just regular Mint Julep in a fancy cup but now it's like glacier water and that was one year one year they did glacier water this year I believe they did like a honey simple syrup mint. And basically it was a barrel aged simple syrup that was done like for a year or something like that. But now I don't pin pick juice or pig men from the infield or something. I don't know. But that was It never ceases to amaze me. I mean, it's great publicity for Woodford but why they're the ones where they really get credit for the Kentucky Derby because they pay for it. Yeah, I guess that's true. They got them brown Forman pockets but 23:48 no so I'm a once a year mental kind of guy. 23:52 364 days a year if you asked me what I would like mint julep is never in the top 10 23:59 but 24:00 You know, it's hot It's April or May what tables 24:07 you should really weigh in on the last week so I'm kind of running together at this point but no, you know, it's warm outside. It's like okay, it's it's there's a lot of ice in there and you know, nobody wants to just sit around drinking bourbon neat when it's 85 degrees out so for that I let it slide any other day of the week or any other day of the year. I'm not for Mitchell. Well, and I think to it has a place as if you're going to be day drinking because you're going to the track all damn day. That's that's your starter drink. That's your morning drink you just like you don't necessarily want bourbon need if it's 90 degrees out. Always want to start off with a barrel proof bourbon neat. So warm up to it start with a couple of juleps that helps set a base and you're good for the day. And then you can wake up in your track outfit. 24:56 Next thing you know you're in valore 25:00 You're on the floor. Yep. So the other thing that we kind of see with with bourbon and horses and Brian saw a little bit before we started so hopefully he's been he's been trying to think of this beforehand but I kind of want to put a question and it actually kind of test your knowledge. How many brands can you name that have a horse on the label? 25:20 Go ahead and start naming them off. So we got blank on the label or just on like, bourbon and 25:27 Don ID bullet at one point had thoroughbred which had a horse on it for roses and Secretariat on it. 25:38 Good. See, who else do we have? Don't forget a gifted horse. gifted horse that bad. Got Rock Hill farms Rock Hill Farm. 25:49 We met cow email you can hook pain hooks a new one that's kind of all their different brains have it? Think a smooth Ambler 26:00 But the 10 or 26:03 most any of the old scouts I think 26:06 yeah yeah 26:10 and that's it sure there's a horse on some get BK 26:15 has it even worse playing chestnut farms from total wind farms Yeah. Old Carter I don't remember old oh yeah old Carter the new one that came out Yeah, yeah. It has it on it's 11 Yeah, somebody said Maker's Mark I don't recall unless you're just talking about like the the 26:32 leases that they have and stuff like that. Yeah, rumor is that a pursuit series number 10 may have forced on it it's Ryan in his tracks it on. 26:43 It's not actually he's not 26:46 like he's kind of like just wavered to the side as he is a spine just gave out after getting thrown off the horse. 26:54 Penny horse at Kroger in a track suit. That's what needs to go on the label. 27:02 Yeah, I'm Woodford Derby models as mentioned now sure enough Yeah, every year 27:09 there's there's a lot of ties just with horses and bourbon as we can just see that from the sheer array of stuff that's out there. So I guess if you want a bottle of self put a horse on it. Yeah, that's like all old historical names and horses is what sells and bourbon right? It's Uh huh. That's right. Think about the two imagery it's that's typically what it is. And Tony just mentioned Bell meat as well. Another one forgot about Oh, yeah. 27:37 So So associating an animal with the label to have a spirit tends to help it tends to do better wine will do that to make 27:47 apps Of course it does. 27:50 The animal on it too. 27:53 Alright, so while we're talking about animals and spirit animals, Nick, if you were to start a brand to put 27:58 your spirit 28:02 Dragon 28:08 attack Season Two I mean I have no idea I was just thinking of the movie Coco for some reason I don't know why 28:15 you're gonna say How to Train Your Dragon because that's been on repeat in the bourbon or household as of recently. I don't know why my kids don't like that for whatever reason I love the movie and they watched it once No, we don't refuse to watch this is actually good. Yeah. 28:31 Alright, so let's go ahead and move on because you know, Bellamy just mentioned and Bell meat is part of one of the things that kind of leads us into this next conversation in this is just seeing what's happened with MTV lately. MTV prices are skyrocketing. Mike drop is trading for around the issues. Mike Trump, I think number one, or maybe number two, I can't forget which one is trading at the same values of Pappy 23. There's now a dedicated Facebook trading group. 29:00 Only MTP and I'm seeing more brands in that group than I've ever even heard of before. And you see people that are trying to sort of figure out where's the where's the next distillery with h doc of MTP that's selling it. And then they're ordering it and then it's just kind of like moving on to the next one. So can you guys think of like when this phenomenon began of people that just started going crazy over MTP? It's funny, like, I don't know what to look back at. It wasn't too long ago where we were like, talking about Isn't it just MTP that they're just putting it out there and like, you know, nobody was buying it because they're like, isn't it just another MTP? And it's funny how the tides have turned to the other and I'm not sure what started I'm sure with anything in bourbon, it's, there's less and less age stock of it. So now people think it's better, which it is great. I mean, I love 12 year MTP 1314 is some of the best stuff out there. But yeah, I don't get it. Because I mean 30:00 Sorry, go ahead. I mean, yeah, just go ahead. I was gonna say, I think when, at one point when it was kind of behind a brand and, you know, you knew they're making it easy, but you knew you had a pretty big accessible brand. That was one thing, but now that you're seeing these smaller niche brands, with MVP, you know, with, in some cases, age statements and other cases, just a limited number of bottle bottlings you know, limit number of bottles, it's got some hype, some momentum behind it. I think people have come around to the fact that empty p really knows what they're doing. I mean, they're good at making whiskey. You know, there's no question about that. And in combination with people that are good at marketing whiskey, and in some cases, it is really good whiskey. I think that's kind of that snowball is kind of happened here. And you know, it's, it's if there's enough different about the label, enough different about you know, people are talking about it that's going to generate that snowball effect for it. You know, I think that's what we're kind of seeing happen, you know, you're no longer having the, you know, I'm a big sorcerer of bourbon and it's 31:00 I'm going to make everything tastes the same. And you know that's going to be our goal and said, You're seeing no I'm going to make a niche product with a small you know, number of bottles and I'm going to make that look and feel special and MTP is behind. In a lot of cases then it's getting more limited to find the older stuff. That's what's happening. And people want it because the momentum is finally built up. Well, I see it it's a little odd because I think if you get you can just Google it. I think there's a there's a article out there that says your craft distiller is actually coming from a, like a warehouse in Indiana. 31:35 Indiana, I think that's exactly what it was. And that's I remember that I remember when that came out years ago. And that's kind of what helped kind of kickstart my education because that was something that I wasn't necessarily always up to snuff about. And that's really when you start learning how to read labels you understand when it says distilled in Indiana, like all of a sudden, like the cogs start clicking together and the gear start moving but 32:00 It's funny because at that time, there was this stigma or this kind of like, thought process that people said, Well, why would you just want to buy somebody source whiskey? Like, why don't you just go buy somebody that is distilling it and making themselves like its transparency on the label. But now it's kind of done a complete one at where people are like, Oh, yeah, I just, I just want that. Like, I don't care if it says Traverse City or blonde brothers or whatever it is like, I just want the juice that's inside. 32:32 Yeah, I mean, I agree with Nick. Sorry, Blake. I agree with Nick. Its marketing. I mean, my word. It's the same stuff that's been out and like Kenny, like you say, it's originally people were Pooh poohed it because it all came from Indiana. So the only thing different is, how it's marketed and the price that they charge for it. 32:52 So I don't know. So go ahead, like, yeah, so I would kind of go with that. It's proven itself as a really good thing. So 33:00 But but there is some differences you know, for me it goes back to like the smooth Ambler days when they were sourcing and putting out a lot where that was what first really turned me on to MTP was like oh wow, this stuff is really good. And then you know, you taste some from other distilleries or brands and labels, that kind of stuff. It's like, this is MVP, but it tastes different. So it becomes a little bit of a collector thing to it's like, with Buffalo Trace. Yeah, I love Buffalo Trace. But why would I just buy the Buffalo Trace brand? Why do I still try to buy the stags and all that of the world because there's difference in the barrels. 33:37 So I would agree it is marketing but who's the one really doing the marketing because in GP, I mean what they spend, you know, a couple hundred bucks a year on marketing or something. And it's really these labels and brands that are kind of put given the push behind it, but with these kind of groups, everything, they aren't really looking at the marketing nearly as much in my opinion, you 34:00 They're they're focused on the actual bourbon and then it just becomes a little bit of a cultish thing and 34:08 it's like, you know, sits a Willer all that much better. Is it $2,000 better, better than a comparable bottle? Probably not. But it's got a little bit of a, you know, 34:19 cache behind it that, that gives it that extra boost that it needs. So. And I also say that because I have an MVP pic coming out pretty soon, so it's going to be worth at least $700. 34:33 It's getting harder to find these distilleries. And that, 34:37 that have h product, you know, a lot of four and six years old. Yeah, I just happened to find, you know, Bull Run has some that's close to 13. Well, a little over 13 years old and it's you don't see that popping up nearly as much anymore. Yeah, I think that's a good point from Blake because there's a huge gap between, you know, like you said the four to five year MVP. 35:00 To the 1312 to 1314, you know, there's not really anything in between and so like, you have like a very rare supply of the older age stuff, and then a huge gap until it's younger. And so that age stuff is just getting kind of hype because of the supply side of that. And that's probably what most Bourbons out there today, you know, because there is a huge gap and all Bourbons from five years to you know, 10 to 12. Frank has a pretty good theory in the chat. He said in my perspective, the allocation game has drove MTP promotion, which might be somewhat true, you know, you can't get your hands on a regular bottle Blanton's anymore. But you have some really good age stock of MTP that's floating around from multiple distilleries that you can get your hands on pretty well. So that's a that's a pretty good theory behind it as well. The other thing you know, we talked about the the marketing aspect, I don't know if I agree with the the way these brands we're doing marketing, I think it's it's been the community of of the underground groups that have 36:00 really been able to pick and find these things. If I recall like one of the first ever Blom brothers pics that I saw came out of cork and bottle up in Northern Kentucky and then after that, it's like, it's like a everybody just swarms to something and they just gobble it all up, they eat it up and then now like blood brothers is crushed like they have no more like age stock that they're putting to do their single barrel program. Same thing happened to Boone County like Boone County does 175 doddle Sorry, sorry, hundred $75 per bottle now through their gift shop of the same 1314 year in GP juice. And so it just it's this community, I think this is very bullish in regards of how they are going about acquiring this through multiple means of finding these distilleries. But part of that too, is is how small that an outlet is though, that's actually putting their label on it and selling it that people can identify that okay, it is something that's different from something else out there. 37:00 You know, it's, you know, 37:01 ultimately put together and bottled by this company over here, whether that company is deliberately somehow reaching those people or it's just by chance that they're being reached. And they're, they're small enough that that relatively small number of people can make a run on it. You know, it's almost as if you, you know, you separated into two what's behind it. So you've got the distillation, and then you've got ultimately the blending in most cases, some cases single barrel, just identifying what those are, and then you've put the label on it. I think what's behind it as well as people have recognized that MTP from a distillation perspective can do it has done a very good job and they've done a good job. They've made really good Bourbons, you know, and some companies are good at finding what those are and bottling them whether they're blending it or doing single barrels or whatever, you know, I think the communities kind of recognize that and and, you know, given them that credit, and when that happens, you know, they just like you said, Kenny there people are jumping on it because they believe that 38:00 It's going to beach they believe it's true and they believe that can be a really good bourbon. But it doesn't even have to be a good bourbon though. I mean, that's the thing if you're starting a new brand now the recipe is to source it to release under 2000. And bottles have a really cool label. And you just generate that hype and it sell Oh, and the other point is to have a really high price for so limited supply really high price, cool label, limited number for sale, and that just drives it and and like you guys are saying people eat it up and it just it feeds itself. 38:37 There's like an expansion to you know, for a while there's and maybe I was part of the problem too is you know, you're Kentucky snob at first and all you want to drink is Kentucky bourbon whiskey. And then all of a sudden you hear about this distilled in GPI Indiana sort of stuff, and you kind of you write it off for the longest time, and then all of a sudden you kind of somebody introduces you to it. You know, you get a few 39:00 From gamblers you do all that and you kind of start enjoying it and so it kind of starts breaking this mold now where everybody at some point just said like oh like Kentucky and now it's like okay well Kentucky and Indiana like how far is this going to go until it's keep spreading to say like okay well now we can say at least 16 states in the US are producing good whiskey so I think it's also going to be a kind of a breaking the mold of just how people envision and think of where can they get their bourbon now to Yeah, no doubt because most people they want the Kentucky name they want the Kentucky brand behind it and that gives them a lot of validity and credit that it's going to be something good but when reality you know, and we're Kentucky ends and we do make the best bar and there is a lot of good people out there making some really good use that can compete with us for sure. 39:52 But it is it's there's that stigma though, that if it's not Kentucky, then it's kind of 39:58 Homo 40:00 Yeah, just take a few years for that stigma ago and and I think at this point like, what would end up in distilled in Indiana does when you see that in the back label now people's ears perked up. They're like, All right, cool. It's going to be good Indiana stuff. And so I think it's just going to take its time, one last thought to I think maybe like some, something like Templeton Rob probably heard MVP for a little bit. Yeah. You know, because, like you said, that article, you know, came out and then they're like, well, if everybody's done in those brands, they just heard that, you know, that's not i'm not going to buy that and then, but once they actually tried, then their opinions change, but it's hard to break that opinion when it's so strong against it. Absolutely. And so when somebody in the bourbon guy just said, Kentucky, I'll change the game as far as pricing goes, that kind of leads us into our next little segment here. 40:51 There are more craft distilleries popping up around the country now more than ever before. So how do you find out the best stories and the best flavors? Rock house whiskey club is it was 41:00 The Month Club and they're on a mission to uncover the best flavors and stories that craft distilleries across the US have to offer. Along with two bottles of hard to find whiskey rack houses boxes are full of cool merchandise that they ship out every two months to members in 40 states and rack houses June box they're featuring a distillery that claims to be the first distillery to stout a whiskey rack house whiskey club is shipping out two bottles from there, including its beer barrel bourbon and beer barrel rye, both of which were finished in barrels that were once used to mature America's number one selling bourbon barrel aged out. And if you're a beer guy like me, you would know that's new Hollins dragon milk, go to rock house whiskey club. com to check it out. And try a bottle of beer barrel bourbon and beer barrel rye. Use code pursuit for $25 off your first box. 41:51 I haven't actually tried it yet. Ryan and I both have samples and Kentucky out confiscated However, there's there's a certain name he's been on the podcast Blake Woodard it seems like he's on him. 42:00 To make Dixon feel really, really bad about himself, but you know, he He kind of looks at what Kentucky confiscated his as the when he say the speaker van, or sorry, the was it was the analogy he used the guys selling secrets away Why man? Yeah, that that analogy essentially saying that what they're doing is they're sourcing a bourbon, which everybody knows that Kentucky is sourcing. However they're putting no age statement on it. And they're selling it for around $100 hundred and $30 in some markets. So what do you guys see on the thoughts of the future? Do you think this is going to be leading the pack in regards of other people doing this or do you think this is going to be a one off and who knows if it's going to sell through or not? 42:49 Well, I've got I got a story. It's on the topic. But before we jump into it, so when when my wife and I first got married, bought our house, we went furniture shopping, we're looking for 43:00 room set. And the first day we went to small store, one salesman, walked us through the whole store told us everything we didn't want to know about furniture and everything about it. And we were enlightened, but also really kind of dazed and confused. Went to the next store, and very different experience, the person walking around was, you know, just kind of touching on things. And we came up to one set that was like $6,000. And, and she said, Now this, this is like, this is the best set, and I'm looking at I didn't like the style of it. I didn't recognize at all, what would make it better. And I said, why is this one the best one, and she looks and she was really stumped. And she looks at me with a straight face and says, well, it's just more expensive 43:45 to be the natural transition. So I wanted to say that before we jumped into this conversation, just as because it's this kind of reminded me of that, in a sense as I started to dig into what's actually inside this bottle, trying to figure out what I've got here. You know, I have a sample here to behind me. 44:00 Yeah, it's, it's, it's what the old adage, perception is reality and you know, the way the price things are people are automatically going to think it's premium or superior to all the, you know, everyday Bourbons the probably the everyday consumers that it does work with us, we can kind of sniff it out and you know, but maybe that's not who they're trying to go after. So maybe they don't give a shit what we think and they're going to price it that way anyways, and they should, you know, and see what the market bears because that's what those people you know, so they pay it, why not? But you know, 44:35 you've priced it right if they pay it. Yeah, and I have and I have not tried it so I can't say it's worth it or not worth it. But it's it's hard to say it's probably going to be worth it but maybe it will be we'll see like how we kept count of how many posts that been on your Facebook group about people holding bottles of and saying is this a good buy? 44:56 Those all get deleted. don't post any unopened Bob pictures. 45:00 America 45:01 I mean, I think I see at least one a week between either that or Houston bourbon society one of the other, it definitely is in and that's the thing is like these these Bourbons and brands that are coming out now. They're not really made for the kind of store they're not made for the majority of the people watching this podcast like I love what Dixon is doing and he's an incredible Blender but at the end of the day, you know, there's a sales machine behind it, that's that's pricing this stuff and coming up with new brands and all that kind of stuff. So that's where I think 45:36 we're just seeing the beginning of the actual pricing and, you know, having a more expensive bottle, and we I still don't think we've seen the real big money get into bourbon that we will in five or six years, you know, I still think we're on the forefront of that when you look like what's going on with wine and scotch and all that and kind of to Nick's point of stores, people are going to walk in and 46:00 say oh I want the best bourbon you have they're just going to grab what's most expensive on the shelf so I can't blame these brands for doing that. Now am I going to be going out in spending my bottle or or spending my money on those bottles or even suggesting people that this is the best buy? No but I mean if if we just wanted to buy the best value we buy nothing but I don't know wild turkey want to want or something so to me it's about trying something new trying something different. If $130 doesn't like set you back and you're it's between that and paying the mortgage that month like enjoy a drink the bourbon have fun. 46:44 But you know don't get too caught up in the hype of just having an expensive bottle to buy. So 46:50 it to me it's it's gotten a little out of control and it seems like Kentucky I was kind of getting the brunt of the force at times when that's just where the 47:00 The markets going all together. Well, I think they get a little bit of the brunt because it is an NDP and it is Nast. And I think that's really where a lot of a lot of that out Well, maybe, yeah, maybe that the combination of both 47:14 got me wrong we we like Dixon too and he's a he's a good friend of the show and stuff like that. You know, one thing I thought I just had, it was it was literally last week somebody was here in Louisville, and they said, I need to get a bottle of a birthday or sorry, a bottle of bourbon for my friend's birthday, as somewhere around like the $80 value. I'm kind of like, geez, I don't even know like 47:37 yeah, and then they're like, but you host a bourbon podcast. You can't tell me one bourbon at $80. 47:43 But anyway, you know, in this, this is kind of what could be there that fits that mold sort of that higher premium tier category that you know, some but some people like us we may not be in for it. But you know the regular Joe that it's on the shelves, it has a high price tag. It's the perception that that's 48:00 They're now one Blake, I think I want to kind of like tail on to what you said there is you said that you don't think the real high dollar high price tag of bourbon has come yet. 48:12 I look at it and saying, I hope you're wrong. But kind of kind of expand on what you're thinking there. Yeah. So I mean, just think about the, the bottles, the expensive bottles that you have 48:26 sitting around now and had this conversation with somebody I think was last week or so I was like, Pappy 23, you know, secondaries probably 2020 500 48:36 at the most. There's guys spending, you know, upwards of 30 $40,000 48:42 on a bottle of scotch, there's guys spending, you know, $1,000 on a bottle of wine like it's nothing. The wines literally one sitting. So to a lot of the lot of this money like bourbon seems like a steal right now even where we are. You know if I can go spend 49:00 $3,000 on what's quote unquote, the best bourbon available and the most sought after bourbon in the world. Like That's nothing for a lot of these guys. And I think we'll start seeing more and more of that money start to pour in as we go through the years and you know, bourbon doesn't seem to be slowing down. So as much as we probably hate it as consumers and enthusiasts, the prices are just going to continue to go up and up and up. And 49:25 you know, I don't see that slowing down anytime soon. When the the Kevin O'Leary's of Shark Tank start making their way 49:33 whenever he starts buying Pappy and putting on a show, we're all in trouble. Yeah. Yeah, when Blake said that, that caught my attention to because I I'm past the time now where it must have been five, six years ago, I figured by now, I would have bought a still out of bankruptcy for some from some craft distiller who had failed and the prices would be back down to where they were, they were 10 years ago and I was totally wrong. 50:00 I mean, it's it's still going up and you get new releases coming out at 150 and $200. And 50:08 if the market bears it's with more fans coming on, it's, it's going to keep going up. And I was sorry, go ahead brand. And know that Yeah, just wrapping up on there. It's just it's continuing to climb and it surprises the hell out of me. And I think what's interesting is if you kind of think about scotch and if you go to a store with a fairly deep selection, you know, the scotch that you see on the shelf in the price of the scotch on the shelf, and if you go in the back room where, you know, that same bottle for $3,000 has been there, the one for $5,000 has been there, you know, and eventually somebody's going to buy it, you know, this stuff is on the shelf all the time, and you kind of don't have this run on it. Whereas with bourbon, when you have these kind of higher cost releases, you're still getting the the liquor store holding in the back parsing it out is something special for somebody. They touch the shelves. 51:00 In a lot of times, they're gone. I mean, there are the exceptions, of course. And I think we've tested that a little bit with, you know, some of these releases. I mean, I know some of the knob Creek releases that were special releases are still kind of hanging around, you know, above the hundred dollar mark, some of the wild turkey releases are still kind of hanging around. So I think the markets kind of touched that a little bit with bourbon and seeing that, in some cases, it will, you know, in some areas, at least sit for, you know, for quite a while and maybe doesn't have that same kind of momentum that scotch has built up over time. But I do think we're still potentially on that on that precipice on the beginning of, you know, seeing the higher price stuff but also seeing it as regular everyday stuff. kind of think of it like Bazell Haven, which, you know, around here is 40 to $50. You know, sometimes a little bit more. There's nothing inherently really special about that besides what the label is, you know, but in somebody's price range that feels like a special bottle. It looks like a special bottle. You know, for a lot of people 80 proof is fine. They don't really want any more than that. They're going to put down the rocks anyway. 52:00 You know, so that same person, whether go hunt, and when they go hunting for a gift for somebody, and they don't see anything in bourbon for over $80 on the shelf, because it's gone, or it's not there, it's in the background and they're not going to sell it to them. They see something like this, they don't know about age statements, they don't know about the story. They're not going to Google it. any of that, you know, they're going to somebody's going to say, this is really good stuff. And they're going to say, well, it must be it's $125. I'll take it, you know, and I think we're going to see that happen. And that got me thinking too, because I was I was thinking about I said, you know, I've written all the press releases trying to dig into this, I've got a bunch of questions out to the company. I'm waiting to hear back on and, you know, it's kind of, I think the non age stated is kind of thing that jumps out. But to me, it's more than that, because you definitely see, you know, Bourbons that don't have an age statement that are good, but it's more of the kind of like, just give me something about it, you know, give me more than just the tasting notes. You know, bourbon, I think kind of needs for me at least somewhat of a story with it. If it's not apparently obvious, you know, where it's just too 53:00 Tell me more about it. Tell me how it came to be. Give me some background about this. I mean, the story could be kind of cool, but it's all right. There's nothing there. It's a name. I want to know more about what's in this bottle to make it feel a little bit more special if it's going to be up at 125. And I'm going to think about buying it. Right. Yeah. I think we totally discount like, because we are enthusiasts and we have run a bourbon comedian roundtable how 53:27 o'clock at night? Yeah. 53:29 How naive and kind of gullible shoppers are, you know, everyday shoppers, and I'm reminded about this every time my wife sends me to go buy wine at the liquor store, I go and I have no idea and I'm like, Look, can somebody help me out here? Like, you know, 53:45 what's a good value? What's a good bottle you know, here and you know, so it's, you know, that there there is that at play. You know, there's a lot of people getting into this game and like you said, You somebody shows me a 40 or $50 bottle of wine which is expensive for wine because you have to drink and when 54:00 Sitting I'm like, well, it's gotta be pretty good and you know, it's higher dollar or, you know, where if it's like the seven or $8 one, which it's probably good but and probably just as good as the 40 or 50 I'm like, we'll just you know pass on that one so 54:15 so needless to say we need to start upping our prices on everything to start fitness new market is what you're trying to say. That's pretty much Well, I mean it when you think about what what Blake just said in having these these crazy asinine releases or these scotches that are $30,000 there is a little bit of the market that is kind of getting hit with that right now. I mean, Buffalo Trace and Sazerac they're doing their best to try to do it you know, the UFC releases the devil Eagle, very rare. These $6,000 bottles, $9,000 bottles that, you know, 54:49 we typically don't see at the retail store shelves in. That's actually the actually probably, another good point is that if you all saw one of those 55:00 Would you buy it? Because at this point you're kind of like 55:06 but I don't want to know if I want to be a part of that or not someone offered me double Eagle or whatever. albatross What are we calling that? What? 55:17 They said, Hey, the distributor can probably get two bottles. Do you want them like oh yeah, I'll take them both. Absolutely. Then they met somebody else but then I'm in the back of my head thinking like, am I about to spend 30 hundred dollars on a slightly older Eagle rare 17 you know, like, Is that where we are in the game? But yeah, you get caught in the hype. You go and you see it selling for $5,000 or whatever it is. And you kind of think, oh, man, this is smart. And 55:50 I mean, there's people out there that flip sport cars and you know, crazy stuff like that. So it's it's, there's always a market for that. So don't steal this. 56:00 blog post idea because it's still in the works, but I read your blog, you know, right. 56:06 I started like collecting stories from all these other enthusiast, which talks about, you know, what's the most expensive, expensive thing in their field? And there's like, I was talking to my uncle about it and he was talking to me about these wood duck decoys where guys are spending six $7,000 for wood duck decoys. I'm like, Okay, if somebody can spend that much for a wood duck decoys or cutter because it's, you know, Scotty Cameron used it to put left handed once you know, if there's all these other things, maybe Bourbons not as dumb and as crazy as anything. But, you know, every hobbyist and enthusiast kind of has their thing in their, you know, in their little circle. And to them, it seems crazy. To outside people. It seems real crazy. But at the end of the day, if the money's there, the money's there. Yep, absolutely. I explained it to your wife, Blake. When you buy it. 57:02 It's not crazy when you like 57:07 when you have those secret credit card stashed 57:10 on a CD with ducks 57:15 What in the world is that is like well, you know, Ernest Hemingway or I don't know what he is I kind of lost track after he's it 57:24 sounds like a bourbon story so yeah, really cool. So the last row bourbon 57:31 wouldn't duck and horses it'll, it'll all come together and it'll it'll stop. So the last thing we want to hit on kind of leave this on a high note is it's kind of basically I think it's out there now there was a TTP article I saw somebody that had a distillery sample already. So I think it's going to pretty much be solid at this point that Wild Turkey has announced that they are releasing their next limited edition masters keep it is he called Cornerstone it is a rye 17 year rye price. 58:00 Around $175 hitting the shelves in August and it's going to be about 15,000 bottles available nationwide which is a pretty pretty good release. So anybody excited for this one to kind of see a ride come out of this considering I think the past couple years we haven't seen a Russell's reserve right on the shelf 58:19 take notes heaven Hill and Parker's heritage collection. 58:24 Yeah. More I mean I'm really excited about this 58:29 you know, I think the need for a little bit of older I What's it is barrel proof. 109 proof. Okay. Which you know, the wild turkey in and 58:43 go there. Yeah, that might have gone in at 107. 58:47 I mean, that's, I'm more excited about that and any other release I've seen in 2019. So not even though Miss Rose recent orphan barrel with the big old buck that was up there. Well 59:00 Was that called bad decisions? Or 59:03 it's a scotch isn't it? It is. It's like a like a 20 something year old scotch or something like that hard to believe with how light the color looks in the pictures. 59:13 Yeah, well anyway, let's get back to Turkey. I'm excited. 59:18 I'm excited for wild turkey. You know, I, I feel like some of their first few kind of limited releases at least that I kind of get into. I just, they didn't hit the mark for me. 59:27 I feel like they've been getting better and better. I there's certainly, you know, very capable. So you know, I feel like we're just waiting for some more of those limited releases from them to just be some of the magic bottles you know, and really have the people in the story and everything behind it, you know, to you know, to back all that up. So, I'm excited for everything, everything they're doing and excited to see something different. excited to see Orion. I love rice. I'm a big fan of rice. So whenever there's a limited release, right, I'm typically 59:59 into 1:00:00 It camped out to me. Yeah. On that point, they say that Jimmy is not a fan of rise. So when this guy announced that it's going to be a ride that surprised me, but I'm still really excited about it to have that age that does mean that it probably went in at 107 1:00:17 it's it's definitely gonna be worth trying. So I'm excited about it. The question is, will you buy as many as you bought at the diamond? 1:00:29 Well, that's funny. I 1:00:33 wasn't a fan of it was the diamond Was it because of the ages the age? I mean, they talked about the age being more than what he obviously liked. And I'll get back from from testing lens I had had more rage in it and that I you know, in whatever my opinions worth, I thought was better. But yeah, so he's, he's got, he got to defer to him, to some extent, no doubt about that. Not going to try 1:01:00 Trump him but hearing that it doesn't like Ryan's hearing that this one is awry. kind of confused me but I'm I'm all over it for that age and that proof and and what that probably went into the barrel at that's that's bound to be good. Yeah I think they're making a way for the new blood because we were down doing our barrel pick of Russell's and Bruce, Eddie son. He's a huge rock fan and he let us taste some of some fantastic Rob barrels. And I'm really excited about this one. I think Walter he's kind of whiffed on a bunch of special releases and I'm hoping that this one is kind of a home run because the rise that me and candy tasted there were fantastic and I'm excited for this. Yeah, I'm pulling for him on that is kind of interesting. You know, you think about the missus. It seems like the Russell Brand assumed done pretty well with the 1998 that was 2002 two 1:02:00 Awesome too, but then the Masters keeps, I mean, some of them have been pretty good, but for the majority, they just kind of sit on the shelf. So it will be interesting to see if this kind of changes the tide a little bit for them. I know and it's surprising because rafal pics are so good, like, you know, 1:02:16 one of my favorites to do and it's like, how can they not get their limited releases down you know, it's like it's like something's not connecting there but hopefully this one hopefully they hit the park with this one was like they're trying to make the real limited releases somewhere out of the out of the bounds, you know, almost out of the bounds of that sweet spot of you know, 1012 years old and you know, the sweet spot with the proof and everything and so you say well, we we can just do that and battle the same thing. You know, we put in Russell's reserve single barrel or whatever it might be. So it's got to be different. It's got to be older, different proof or you know, something like that. I think that's what the struggle span is because they have kind of been so good at that sweet spot that now it's well we got it. We got to get outside the 1:03:00 sweet spot to make this thing special. So what do we do? You know, and I think that's been their challenge. Yep. Yeah. I mean, you're right. It's hard to make a limited release, if you just put a limited release out that's like, again, like camp Nelson effort. 10 years old, like, everybody be like, Wait a second. 1:03:17 We go and select these all day for $55. You can me. So yeah, they do have a little bit of an issue when it comes to that. But yeah, I mean, I think everybody's pulling form, everybody's kind of really been, you know, this is actually probably been the worst kept secret and bourbon for the longest time. Everybody sort of knew that there was going to be some aged rye release happening at some point. So we're glad that it's finally out there in the open and, you know, I'm excited for it, hopefully get my hands on a bottle or two. And, you know, 1:03:45 hopefully it's better than diamonds. Right. That's all we can. 1:03:51 The bar has been set. 1:03:55 So with that, let's go ahead and we will wrap it up. So again, gentlemen, thank you so much for coming. 1:04:00 going on tonight and joining us on this 200th episode couldn't have picked a better way for this to happen just I mean just sheer luck that it just happened to be on the dropped on the third week of when we do these so it just you think I started planning this out 32 rounds ago but it didn't actually happen that way so let you go ahead and kind of close out each one of yourself so Blake go ahead and go first. Yeah, once again thanks for having me. You know we always like to come on here and jerk around have a good time but it's always fun. So Brian Kenny, thanks for doing this. It's a you know, hopefully we'll have another 200 Here comes in so and the way you crank things out it'll be what 1:04:44 but now so I'm Blake from bourbon or calm and CEO box calm. I said you can find me on all social m

With a win under our belts, the 'f' count goes down dramatically this week and we are in a quickfire mood with a new feature 'Quickfire John'. We find out some wild facts in the Match of the Day Quiz including a particular one about a certain Sylvester Stallone! Enjoy.Support the show (http://gunners.com)

http://archive.org/download/episode27-wechselzonepodcast/Episode27.mp3   Da sind wir wieder. Dieses Mal hat Adrian Adrian zu Gast. Vielleicht besser bekannt als endurancebub aka. Alpengrenzgang. Unser Gast hatte ein interessantes Projekt. Darüber, aber auch andere Themen reden die beiden. Davor sprechen Adrian und Lukas über den VulkanTrail und den Licher Triathlon und ihr Training.   http://www.tgv-schotten.de/aktuelles-termine/2017/2-vogelsberger-vulkan-trail/   http://www.triathlon-lich.de/   https://www.instagram.com/endurancebub/…