Podcasts about brown forman

German is a practitioner of "mixed cognitive arts" building modern brands across a full spectrum of categories (with a leaning toward health, pharma, wellness, beauty, finance, insurance, food, hospitality, sports and automotive).A Silicon Valley-trained entrepreneur and thought leader applying ingenuity and leading methodologies to simplify marketing challenges using human insights, cultural trends, lateral thinking and new technologies.A passionate advocate for anthropology bringing ethnographies, artificial intelligence, expert crowdsourcing and cultural computing to advertising, media, innovation and corporate strategy. A client-savvy executive building long-lasting client relationships and driving high-profile pitch wins and account retention for agencies.A visionary team architect mentoring talent, rejuvenating culture and shaping the future of the Strategy & Planning discipline.Feeling at home in both disruptive and mainstream agencies with a preference for the former.Brands: Procter & Gamble, Unilever, Intel, NASDAQ, Ask.com, Creditcards.com, Ely Lilly, AMGEN, Novartis, Pfizer, Otsuka, Kyowa Kirin, Ipsen, Stryker, Foundation Medicine, National Jewish Health, Weight Watchers, Bank of America/Merrill Lynch, American Family Insurance, Emblem Insurance, Volvo, Volkswagen, Honda, Lufthansa, Expedia, L'Oreal, Estee Lauder, Erno Laszlo, Victoria's Secret, RadioShack, Best Buy, CVS, Burger King, Domino's Pizza, Wendy's, Miller Coors, Brown Forman, Kahlua, Nike, Pearl Izumi.

Neste episódio, Pamela Macedo e Paulo Leite mergulham na história da Brown-Forman, uma das mais importantes empresas do setor de bebidas espirituosas. Procuram analisar os elementos que permitiram esta empresa manter-se relevante durante décadas desde a sua gestão familiar cuidadosa a uma visão clara de longo prazo.Procuram também aprofundar a trajetória da sua marca mais emblemática, a Jack Daniel's, que não só conta mais de 150 anos de história como ainda permanece hoje uma referência global.

It's This Week in Bourbon for May 2nd, 2025. National Bourbon Week in Bardstown releases event schedule, Derby Week insider announcements from Brown Forman, and Star Trek Spirits and Stellum collaborate on new whiskeys.Show Notes: Brown Forman changes President's Choice and New Woodford Reserve Barrel Strength Rye. Kentucky Bourbon Festival weekend passes are sold out. National Bourbon Week announces full event schedule, June 9-15, 2025. Oaklore Distilling Co. releases Oaklore Four Grain Bourbon nationwide, 92 proof, $69.99. WOODINVILLE WHISKEY releases Tequila Finish Bourbon, 100 proof, $69.99. Quest's End Whiskey unveils Quest's End Druid, rum & vermouth finish, $149.99. Star Trek Spirits & Stellum Spirits release limited edition Romulan whiskeys, $79 each. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textDerby week energizes Kentucky as bourbon enthusiasts and horse racing fans gather for the 151st Run for the Roses, with Woodford Reserve maintaining its tradition of commemorative bottles featuring special artwork.• Weather forecast predicts heavy rain for Derby Day, dramatically changing race conditions and creating opportunities for mudders• The bourbon industry shows strong recovery after last year's temporary slowdown, with more limited releases hitting shelves• Buffalo Trace Antique Collection and other allocated bottles becoming more available across states as production increases• Woodford Reserve Derby bottles maintain the same quality bourbon (90.4 proof) inside collectible bottles with annual artwork • Our tasting notes reveal cherry, vanilla, brown sugar, and leather notes earning the standard Woodford a respectable 12.5/18 rating• Derby horse picks favor Sovereignty at 5-1 odds who performs well in muddy conditions• Old Forester maintains its connection to Derby tradition through their mint julep recipe• Special high-end bourbon releases appear at distilleries during Derby week, some priced over $6,000 for charityJoin us at WWW.SCOTCHYBOURBONBOYS.COM for merchandise, past episodes, and all things Scotchy Bourbon Boys. Remember to drink responsibly and live life uncut and unfiltered!The thundering hooves of Derby week have arrived in Kentucky, bringing bourbon lovers and racing fans together for the 151st running of America's most prestigious horse race. This year's event comes with a muddy forecast that's changing everything from the odds to the racing strategy.What does a rainy Derby mean for the field? We're breaking down the latest odds where only three horses carry better than 10-1 chances. Our analysis points to Sovereignty at 5-1 as a strong contender in muddy conditions, though long shots like Citizen Bull (20-1) might surprise everyone.The bourbon side of Derby weekend shines through our exploration of the commemorative Woodford Reserve Derby bottles. These annual releases feature unique artwork while containing their standard 90.4 proof bourbon. Our detailed tasting reveals notes of cherry, vanilla, brown sugar, and a touch of leather on the finish, earning a respectable 12.5/18 on our barrel breakdown scale.Beyond the races, we're seeing fascinating developments in the bourbon market. Last year's talk of a "whiskey glut" seems premature as enthusiasm surges back. Buffalo Trace releases are becoming more available, Kentucky Bourbon Festival events are selling out in days instead of months, and distilleries are offering special Derby week bottles (some priced over $6,000).For Derby first-timers looking to participate from home, we've got you covered with mint julep recommendations. The traditional Derby drink typically features Old Forester Rye, though pre-mixed bottles offer an easy alternative for casual fans.Whether you're heading to Churchill Downs or watching from your living room, join us for this celebration of bourbon tradition and thoroughbred excellence. And if you're placing bets, remember our trifecta: Sovereignty to win, Journalism to place, and Citizen Bull to show! If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

We're coming together and we're talking about age statements. Wild Turkey 101 is making its 8 year return for the first time since 1992. But I really wanted to pose a question of when do age statements really matter? You see all kinds of brands that are very successful without age statements, namely coming from Brown Forman with the likes of Old Forrester and with Woodford Reserve. Even the most famous bourbon on the planet, Blanton's, doesn't have an age statement. So when do age statements matter? Show Notes: Wild Turkey 101 is making an 8 year return When do age statements matter? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Send us a textWe revisit bourbon history with a special tasting of a 1981 Old Taylor bourbon, which reveals the fascinating journey of this historic brand from Colonel EH Taylor through National Distillers to Jim Beam and eventually back to Buffalo Trace.• Old Taylor transitioned from its original distillery (now Castle & Key) to Jim Beam production in the 1970s• This 1981 bottle represents the Jim Beam era when they used their 75% corn/13% rye/12% barley mash bill• Despite being only 86 proof and 6 years old, this dusty bottle achieves a perfect 18/18 on our rating system• The profile features burnt caramel corn and candy sweetness with an unexpected maple syrup finish• Buffalo Trace (Sazerac) eventually purchased the brand back in 2009, bringing it full circle• Middle West Spirits gets a brief mention for their unique weeded bourbon offerings• Upcoming events include Walker's farewell party at Amore Restaurant on May 9th• We'll be visiting Old Homestead, Spirits of French Lick, and Old Carter in upcoming travels• The Steel Valley Bourbon Association will host a dinner featuring our barrel pickJoin us next week for our special Derby podcast where we'll discuss Old Forrester, Brown-Forman and Woodford Reserve's connections to the Kentucky Derby.A sip of bourbon history awaits as we uncork a treasured 1981 Old Taylor – a 200ml time capsule gifted for my 60th birthday that connects us to bourbon's fascinating past. This dusty bottle represents a unique moment in Kentucky whiskey history when Jim Beam owned the legendary brand created by Colonel EH Taylor Jr., the father of modern bourbon and champion of the 1897 Bottled-in-Bond Act.The journey of Old Taylor weaves through Kentucky's bourbon landscape – from Taylor's original distillery (now Castle & Key) through National Distillers during Prohibition, eventually landing at Jim Beam in 1972 where this particular bottle was produced using their classic 75% corn, 13% rye, 12% malted barley recipe. What makes this tasting extraordinary is experiencing how a modest 86-proof, six-year bourbon from four decades ago delivers exceptional quality that rivals today's premium offerings.Our Old Louisville Whiskey Company Barrel Bottle Breakdown reveals a perfect 18/18 score with remarkable tasting notes: burnt caramel corn aromatics, candy-like sweetness on the palate, and a surprising maple syrup finish that lingers impressively. The viscosity and mouthfeel defy its modest proof, creating an experience that transcends time and connects us directly to bourbon's golden era before the modern whiskey boom.For bourbon enthusiasts, these dusty treasures offer more than nostalgic sipping – they provide perspective on how distillation, aging, and blending techniques have evolved while highlighting the consistent craftsmanship that defines Kentucky's signature spirit. Whether you're a seasoned collector or curious newcomer, seeking out these liquid time capsules offers a unique window into bourbon's rich heritage.Join us next week for our special Derby podcast where we'll explore the deep connections between Old Forrester, Brown-Forman, Woodford Reserve and Kentucky's most famous horse race. Until then, remember that good bourbon equals good times and good friends – live your life uncut and unfiltered! If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com The Scotchy bourbon Boys are #3 in Feedspots Top 60 whiskey podcasts in the world https://podcast.feedspot.com/whiskey_podcasts/

This week we welcome Lynette Green from Jack Daniel's and Brown-Forman to the Bourbon Showdown to talk all things Marketing and Jack Daniel's! Lynette and I sit down and we do a deep dive on how you build a brand from a marketing perspective, we talk about how the market has changed for spirits, how her team focuses on a  global audience and how she works to bring Brown-Forman brands to the masses not by the barrel but by the click. It's a great conversation and I get to geek out with Lynette on the other side of whiskey this week on The Bourbon Showdown Podcast. 

We're shining a spotlight on one of the top contenders from the Coolest Thing Made in Kentucky tournament this year—Brown-Forman's Woodford Reserve Double Double Oaked!

The RaboResearch team discusses the implications of Brown-Forman and Tito's Handmade Vodka moving to a beer distributor in California. Do wine and spirits wholesalers need to change, or will change erode their competitive advantage? Will the beer guys buy wine and spirits distributors, or is the wine and spirits opportunity too limited? For brands, what is the appeal of working with a beer wholesaler, and what are the risks and limitations?  Contact us via email: bourcard.nesin@rabobank.com Sign up for our research via this link: Knowledge.Rabobank.com Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services   

In this episode, we review the latest earnings results from the spirits industry (Diageo, Pernod Ricard, Brown-Forman, Campari, Rémy Cointreau, Becle, and MGP Ingredients). Alongside individual company results, we discuss the impacts of declining sales in the US, the surprising health of the European market, the challenges created by aging inventory and wholesaler inventory, an evolution in pack and pricing strategy, the severe impact of a retaliatory Chinese anti-dumping investigation into cognac, and, of course, the fallout from the Trump-initiated trade wars with the US, Mexico, Canada and the European Union.  Contact us via email: bourcard.nesin@rabobank.com Sign up for our research via this link: Knowledge.Rabobank.com Note: The content and opinions presented within this podcast are not intended as investment advice, and the opinions rendered are that of the individuals and not Rabobank or its affiliates and should not be considered a solicitation or offer to sell or provide services This episode was recorded on March 6, 2025. Things may have changed by the time you are listening to this podcast.

In this podcast, Kushal speaks with Clyde about the recent back and forth between America and Canada, where different premiers in Canada from the Liberal party have been telling Canadians to boycott American products. "Jack Daniel's maker Brown-Forman's CEO Lawson Whiting said on Wednesday that Canadian provinces taking American liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration." Follow Clyde: Twitter: @ClydeDoSomethin YouTube: https://www.youtube.com/@UC5QvyPt4px5U2OQJFiGYHHA YouTube: https://www.youtube.com/@UCl4NNDSaZ-jOe7WE3--tALA #socialism #markcarney #canada #economy #trumptariffs ------------------------------------------------------------ Listen to the podcasts on: SoundCloud: https://soundcloud.com/kushal-mehra-99891819 Spotify: https://open.spotify.com/show/1rVcDV3upgVurMVW1wwoBp Apple Podcasts: https://podcasts.apple.com/us/podcast/the-c%C4%81rv%C4%81ka-podcast/id1445348369 Stitcher: https://www.stitcher.com/show/the-carvaka-podcast ------------------------------------------------------------ Support The Cārvāka Podcast: Buy Kushal's Book: https://amzn.in/d/58cY4dU Become a Member on YouTube: https://www.youtube.com/channel/UCKPx... Become a Member on Patreon: https://www.patreon.com/carvaka UPI: kushalmehra@icici To buy The Carvaka Podcast Exclusive Merch please visit: http://kushalmehra.com/shop ------------------------------------------------------------ Follow Kushal: Twitter: https://twitter.com/kushal_mehra?ref_... Facebook: https://www.facebook.com/KushalMehraO... Instagram: https://www.instagram.com/thecarvakap... Koo: https://www.kooapp.com/profile/kushal... Inquiries: https://kushalmehra.com/ Feedback: kushalmehra81@gmail.com Want to create live streams like this? Check out StreamYard: https://streamyard.com/pal/d/5690506426187776

Send us a textOver the 2010s, Fords Gin transformed from a bartender-driven startup to a cocktail culture staple, securing a key position in Brown-Forman's prestigious portfolio. Co-founder Simon Ford built his career immersed in the cocktail scene that his brand would later come to represent.In this episode of the Park Street Insider Podcast, Simon Ford discusses his journey working alongside major spirits industry brands before founding Fords Gin—a company now synonymous with premium gin. He reveals how he combined marketing expertise with his extensive bar world relationships to create a brand that caught Brown-Forman's attention, leading to a successful acquisition by one of America's top spirits portfolios.Featured Guests:Simon Ford, Co-Founder, Fords Gin  Connect with Fords Gin:Fords GinBrown FormanSimon Ford on InstagramWant to stay in the know about new episodes from the podcast? Fill out the form below: https://share.hsforms.com/1MEb-81x2TXi3f15qO_yEpA4tip1Learn More About Park StreetSign up for our Daily Industry Newsletter.Sign Up for our Monthly Newsletter.Check out Park Street's Guide to Getting Started in the U.S. MarketFollow us for more industry insights onLinkedIn FacebookTwitterInstagram

Shares of the chip maker jump in after-hours trading. Plus: Shares of Jack Daniels maker Brown-Forman fall after EU announces reciprocal tariffs on American whiskey. And Tesla stock rises after Elon Musk's pledge to double domestic production. Danny Lewis hosts. Sign up for the WSJ's free What's News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

The trade war between the U.S. and Canada is heating up as leaders from both countries trade 25% tariffs and other regulatory threats. At the center of the tariff tiff is booze, with Canadian stores stripping shelves of all U.S. alcohol in an act of patriotic solidarity. Brown-Forman, the producer of Jack Daniel's, said such boycotts will be “worse than a tariff,” when it comes to the impact on the bottom line. 

As the administration announces a one month reprieve on certain tariffs, what does it mean for the markets and investors? Will the rally reemerge? Plus, the CEO of Jack Daniels Maker, Brown Forman on earnings and tariffs as his products are taken off shelves in Canada. And, there's been a significant rise in auto delinquencies raising concerns about the fiscal health of the consumer. We look at the numbers. 

Sesión marcada por el Libro Beige de la FED, Kroger, Target, Brown Forman, Marvell, Netflix y Broadcom. Con Rafael Damborenea, profesor de finanzas en Eude Bussines School.

Tras el primer discurso de Donald Trump antre las cámaras, Celso Otero, gestor de Renta 4 Gestora, repasa las acciones de Foot Locker, Brown Forman, Disney y Crowdstrike.

At this point, there's no escaping it so it's time to embrace it. Atificial intelligence is sweeping across every industry and bourbon is no different. For that reason I've invited Lynette Green on the show. She is the e-commerce manager for Jack Daniel's at Brown-Forman, and we explore the dynamic intersection of technology and the whiskey industry. I start by reflecting on the impact of rapidly evolving technologies, particularly AI, and how they are reshaping consumer interactions and content creation in bourbon. Lynette shares her impressive journey with Brown-Forman, highlighting the shifts in digital marketing from its early days to the now crucial role of e-commerce in spirits. The conversation also dives into the potential of AI tools in marketing while balancing them with human creativity, and Lynette's forward-looking vision gives us an insight into the futrue of the direct-to-consumer model. Show Notes: Kenny's tech background and how it shaped his perspective on AI Lynette's career path within Brown-Forman and her entry into the spirits industry How digital marketing has transformed over the years The role of e-commerce and its industry-specific nuances in the spirits market The importance of creating a compelling digital shelf and effective product pages Strategies for using AI in marketing while maintaining authenticity Future trends in DTC channels for premium spirits Insights into regulatory landscapes affecting the spirits industry The transformative potential of AI in shaping brand narratives and customer experience Support this podcast on Patreon

In a very special crossover episode, BevNET managing editor Martín Caballero joins the Brewbound Podcast to break down the blockbuster Celsius/Alani Nu deal.    Marty discusses what energy deals usually mean for the beer distributors that built the acquired brands, current trends in non-alc energy and functional drinks and what brewers can learn from the space.   Then, Jess and Zoe get into recent beer news, including Brown-Forman's upcoming move to the Reyes network in California; proposed legislative changes in Georgia, Idaho and Maryland; and an upcoming departure from the Michigan craft scene (we miss you already, Carrie).

The hits just keep coming for economic development in Louisville — most recently with the news that KFC is leaving town.That's one of five recent examples of some absolutely abysmal economic news coming out of Louisville. Before that it was Papa John's flight from Louisville to Atlanta. And the news that Humana Inc. is vacating its Main Street tower in Downtown Louisville. You can throw the closure of the Brown-Forman Cooperage and Diageo's ending of bottling operations at Stitzel-Weller Distillery onto the bad news pile too. Those are just the big, semi-recent ones. Add it all up and it doesn't look good for the Derby City. So what's happening here? We give our best shot at an explanation on this week's Access Louisville podcast, which you can check out in the player above.In short, it's not all just one thing. Louisville is on the wrong end of some recent business trends. Obviously, the trends that led restaurant companies (KFC and Papa Johns) out of town are different than those causing the distillers (Diageo and Brown-Forman) to shut down facilities. In the case of the former, it seems restaurant companies want greater access to the world than Louisville can readily provide (a few site selection professionals we spoke with gave us some great insight on this recently.) And in the case of the latter, there's a global spirits downturn and threats of a trade war that are impacting Kentucky's bourbon industry. As for Humana, it's in step with a lot of companies that are just needing less office space in the wake of remote work. So the question is less: What's going on here and more what do we do about it? More on this weeks showWe don't just lament Louisville's losses on this week's show. We also go over some good news that has taken place as well. It seems that  things are moving for a redevelopment project at Louisville Gardens, which will be home to the film industry. There's also new apartment building going up that could be a real boon for Downtown Louisville.And we've got some news on massive upgrades planned at Churchill Downs. 

Welcome back to The PodCask: a Podcast About Whiskey, where your hosts Will and Grease delve into the ever-evolving world of bourbon and whiskey. In this episode, titled "Bourbon Boom Mixdown," Will takes center stage, reflecting on a recent video release that unexpectedly soared in popularity, sparking curiosity and speculation about the absence of Grease and the potential impact on their viewership. Together, they navigate the latest whiskey news, addressing a recent Wall Street Journal article ominously titled "The Bourbon Boom Is Over, Now Comes the Hangover." They dissect the market's sudden shift after years of growth, highlighting the impacts on sales, layoffs, and distillery operations, particularly with industry giant Brown-Forman. Will also outlines the nuanced relationship between consumer demand and product pricing, tackling common misconceptions and defending the intricate dynamics within the whiskey distribution chain. Tune in as they evaluate what these changes mean for whiskey enthusiasts and the future of the bourbon community, shedding light on the potential positive outcomes from the current market contraction. Plus, stay until the end for an adventurous tasting of a uniquely peated whiskey that's sure to intrigue and entertain! Grab a glass, sit back, and join Will and Grease for an insightful and spirited discussion.

On this episode we sample Oak and Eden's Bourbon and Amburana finished whiskey while talking about the Florida winter, enhancing the Drep and Stone experience, amburana spirals, making something palatable, a Walmart candle vanilla, licking a coffee table and eating a candle, overbittered old fashioneds, Brown Forman's numbers, museums, smells like diaper genie, passing up the $70 bottle, sourcing versus distilling, brand sustainability, switching over to 114, and why Nick is lying to everyone. Support Us On Patreon: https://www.patreon.com/DrepandStone We'd love to hear from you! https://linktr.ee/DrepandStone Don't forget to subscribe! Music by @joakimkarudmusic Episode #279

Journalists from around the state discuss the news of the week with host Bill Bryant, including a decision by spirits company Brown-Forman in Louisville to close a cooperage and lay off around 200 workers. Guests: Sylvia Goodman, Louisville Public Media; Liam Niemeyer, Kentucky Lantern; and Janet Patton, Lexington Herald-Leader.

Businesses should do well with reduced regulations going forward Reducing regulations saves companies both time and money and time is always money. Starting in 2025, it is expected that for every new regulation that goes on the books, 10 regulations must be eliminated. I was unaware of what is known as the congressional review where a new President along with Congress can undo certain rules that the previous administration put on the books in the last few months. At this time, we're not sure which ones will be eligible for elimination, but you will likely see some rules that perhaps made no sense to many people could be reversed in 2025. There could be a fight brewing between California and the federal government over some of these changes in regulations and California could lose their waiver and authority to ban the sale of new gasoline powered cars by 2035. The federal government wants control back over the auto industry, and does not want to allow states to come up with separate rules. That could ease pressure on both the auto companies and consumers as well. One that I'm not sure on is eliminating bank watchdogs like the FDIC. I like the idea of pulling back on the regulations, but maybe this is one that should be controlled not eliminated? Be prepared in 2025 for many changes in business, I believe most will be helpful.    History has proven in the recent past that tariffs can cause problems in the economy and the markets as well. We have talked for the past month or so that we have been lightening up on our investments, which does not mean we went to 100% cash but a more reasonable level of around 20% in cash and 80% invested. A big reason for this is I believe currently the markets are incorrectly ignoring what the potential tariffs will do in the short term. It was only about six years ago when we had tariffs and that caused disruption in supply chains and rising manufacturing costs along with declining profits for some corporations. Our trading partners did not simply give in to the demands. Looking at China in particular, in September 2019, an additional $113 billion of tariffs were imposed on top of roughly $50 billion of tariffs that were already in effect. Each time the tariffs were raised, there was retaliation from China. This began to cause wild swings in the stock and bond markets. It is important as well for investors to understand when tariffs were imposed in 2018, the economy was doing well. That was because of recent tax cuts that reduced the corporate income tax from 35% down to 21%, which was a 40% decline. Now in 2025 there are no big tax cuts that the economy and businesses are benefitting from, which could hurt corporate profits in the short term. There is a potential tax relief bill that must go through Congress, but that would not be felt by anyone until the summer or late fall of this year. No one knows for certain how long it takes tariffs to benefit the economy because last time the world and trade fell apart as Covid changed everything. So for now, we will just have to wait and see how long it will take before the United States sees a benefit to tariffs, which I do believe long-term they are a good thing. With some potential short-term headwinds from these trade conversations, I think it's important to not be overly aggressive with your portfolio and to make sure you're holding strong businesses with low valuations that do not rely heavily on overseas trade.   Liquor sales are declining and the bourbon boom seems to have passed It used to be investing in alcohol companies like Brown-Forman, who is famous for Jack Daniels, and other alcohol companies was a relatively safe investment over the long-term. But it appears that peoples liquor cabinets are still full from the Covid years when they over bought many types of booze for drinking at home and they still have a good amount of that alcohol left. No help to the industry is the anti- obesity drugs, the legal use of cannabis and some people switching to non-alcoholic drinks. The recent warning from the US Surgeon General recommending alcohol bottles should have a warning label on them about cancer could also hurt sales temporarily. We can't forget about the tariffs that are coming as this will likely be another heavy weight on alcohol and bourbon sales and profits. While writing about the decline in bourbon sales, I thought I would go to my bar to see if I had any bourbon to try. I took a shot of it and it burned all the way down. I personally don't know why Bourbon is so popular in the first place. With that said I guess maybe others are agreeing with me, US whiskey sales declined 1.2% in 2023, which was the first decline in 21 years. In the first nine months of 2024 there was additional drop of 4%. Your bigger distillers have the balance sheets to whether the storm, but your smaller craft distillery companies are beginning to close. I do believe this will probably change course maybe not in 2025, but perhaps come 2026 more distillers could quit the business, which will leave room for the big companies to pick up that slack and see their sales and profits increase.   What Really Matters when Getting a Mortgage When getting a mortgage, everyone's top priority is to get the best rate. However, it is equally as important to understand what it took to get that rate.  When you get a mortgage, there are origination costs called points that you can buy to reduce your mortgage rate.  In other words, you can buy down that rate for a cost, and this typically doesn't get analyzed correctly.  Let's consider an example using current market rates. For a well-qualified buyer, the par rate is about 6.75%, meaning there are no added point costs.  If the borrower wanted, they could pay a point, which costs 1% of the mortgage balance, in exchange for a lower rate of 6.375%.  On a $600k loan, this point would cost $6,000.  The question is, how long would it take for the interest savings from the lower rate to recoup the additional $6,000 point cost?  In this example assuming a 30-year mortgage, it would take almost 3 years.  That may not seem like a long time, but in the current interest rate environment, most experts agree that mortgage rates will be coming down at least slightly, especially within 3 years.  This means if you forgo paying the point and accept the higher rate and higher accompanying monthly payment, as long as you are able to refinancing into a lower rate within 3 years, you will come out ahead.  On the contrary by paying a point, you believe that right now mortgage rates are at their lowest point for the next 3 years, which is a strong stance to take.  I believe there will be opportunities to refinance into lower rates, meaning the overall cheapest way to structure a mortgage now is with a higher interest rate.  You can even take this a step further by accepting a rate above the par rate in exchange for credits from the lender that can be used to pay closing costs and some of the mortgage interest.  In our $600k mortgage example, taking a rate of 7.125% would come with approximately $7,500 of credits.  A rate of 7.125% might look expensive, but as long as you can refinance within 3 years, that rate option gives you the lowest overall cost of borrowing.   Companies Discussed: Costco Wholesale Corporation (COST), Oracle Corporation (ORCL), The Walt Disney Company (DIS) & General Dynamics Corporation (GD)

Tony and Fingers review the Micallef Red on this Happy Hour edition of Eat Drink Smoke. Topics this hour include: Starbucks is reversing its open-door policy to 'prioritize' its paying customers. Kentucky whiskey giant Brown-Forman is laying off hundreds, and closing its Louisville cooperage. What are the 30 unhealthiest frozen foods in America? All that, and much more on the Happy Hour! Follow Eat Drink Smoke on social media!X (Formerly Twitter): @GoEatDrinkSmokeFacebook: @eatdrinksmokeIG: @EatDrinkSmokePodcast The Podcast is Free! Click Below! Apple PodcastsAmazon MusicStitcher SpotifySee omnystudio.com/listener for privacy information.

Economist Danny Fulton joins Larry to talk about the oversaturation of the bourbon industry and the layoffs by the Brown-Forman company. See omnystudio.com/listener for privacy information.

This week on Eat Drink Smoke, Tony and Fingers review the Micallef Red and I. W. Harper Cabernet Cask Reserve. Topics this week include: Starbucks is reversing its open-door policy to 'prioritize' its paying customers. Kentucky whiskey giant Brown-Forman is laying off hundreds, and closing its Louisville cooperage. What are the 30 unhealthiest frozen foods in America? 1980s soda Jolt Cola is returning to store shelves — with more caffeine than ever. Los Angeles Mayor Karen Bass posed for photos at a cocktail party as the Palisades fire exploded. A Philadelphia Eagles fan was banned for verbally assaulting a Packers fan during an NFL playoff game. Are NFL fans getting out of control? All that, and much more on the latest Eat Drink Smoke! Follow Eat Drink Smoke on social media!X (Formerly Twitter): @GoEatDrinkSmokeFacebook: @eatdrinksmokeIG: @EatDrinkSmokePodcast The Podcast is Free! Click Below! Apple PodcastsAmazon MusicStitcher SpotifySee omnystudio.com/listener for privacy information.

On this episode of Chill Filtered, Cole and Bryan sip an 11-Year Single Barrel Rye from Nashville Barrel Company. Before diving into the pour, they tackle a mix of lighthearted and vulnerable topics, bringing their signature blend of humor and authenticity to the table. For Whiskey World News, they discuss the recent layoffs at Brown-Forman and what it means for the whiskey industry. And on “What Whiskey Would You Choose?”, Cole poses a reflective question: What's a whiskey purchase you regret not making? Pour a dram and join the conversation for another heartfelt and whiskey-filled episode of Chill Filtered!

I'll be the first to say it, this one might not be for everyone. Today we talk about the Brown Forman Cooperage closure and the links to the FDA ruling for new warning labels on whiskey. THIS IS MY OPINION AND ONLY THAT. Hope that it opens your eyes a bit. Because it did mine. No sponsors on this one. I don t want my opinions to any way affect them. But Check out https://youtube.com/@mywhiskeyden?si=DvGDaZ-57wj06x9p January 14, 2025 Brown‑Forman Announces Series of Strategic Initiatives for Growth Company To Restructure Globally, Louisville Cooperage To Close LOUISVILLE, KY – Brown‑Forman Corporation (NYSE:BFA,BFB) announced today a series of strategic initiatives to position the company for continued growth in the dynamic global spirits market. These initiatives include restructuring the executive leadership team, implementing a workforce reduction affecting approximately 12% of the company's global workforce, and closing the Louisville-based Brown‑Forman Cooperage. “In 2025, Brown‑Forman celebrates 155 years of delivering Nothing Better in the Market. We have achieved this impressive milestone in part because of our relentless focus on evolving our strategy, our portfolio, and our organization to grow and thrive,” said Lawson Whiting, President & Chief Executive Officer. “Today's announcement will ensure we have the structure and teams in place to continue on this path, while also making investments that we believe will facilitate growth for generations to come.” Workforce Reduction To enhance operational efficiency and agility, Brown‑Forman has made the difficult decision to reduce its global workforce by approximately 12% of its 5,400 employees worldwide. Brown‑Forman is deeply committed to supporting departing employees with comprehensive transition agreements that include severance, outplacement services, and other benefits to help them through this career change. This organizational evolution will simplify and streamline Brown‑Forman's structure, allowing it to become a more agile and efficient organization and reinvest in the capabilities, technologies, brands, and people that will drive future growth. Brown‑Forman Cooperage Closure Brown‑Forman will close its Louisville-based barrel-making operation, Brown‑Forman Cooperage, by April 25, 2025. This closure, which will impact approximately 210 hourly and salaried employees, is part of the overall 12% workforce reduction. Brown‑Forman will offer severance, outplacement services, and benefits consistent with their terms of employment.  Moving forward, Brown‑Forman will source barrels from an external supplier to ensure a steady supply of the same high-quality barrels at a competitive price. Collectively, these actions are projected to deliver approximately $70 to $80 million in annualized cost savings, a portion of which is expected to be reinvested to accelerate growth. In addition, the company will receive more than $30 million in proceeds in connection with the sale of the cooperage assets. The company expects to incur approximately $60 to $70 million in aggregate charges for severance and related costs associated with the workforce reduction and cooperage closing.  Brown‑Forman.com. About Brown‑Forman: Brown‑Forman Corporation has been building exceptional spirits brands for more than 150 years, responsibly upholding our founding promise of “Nothing Better in the Market.” Our portfolio of premium brands includes the Jack Daniel's Family of Brands, Woodford Reserve, Herradura, el Jimador, Korbel, New Mix, Old Forester, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Chambord, Gin Mare, Fords Gin, Slane, and Coopers' Craft. With a team of approximately 5,400 employees worldwide, we proudly share our passion for premium beverages in more than 170 countries. WASHINGTON (AP) — Alcohol is a leading cause of cancer, a risk that should be clearly labeled on drinks Americans consume, U.S. Surgeon General Vivek Murthy proposed on Friday.

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes: Brown-Forman restructures leadership and operations for $70M cost savings Rebecca Jago departs The Last Drop Distillers after 10+ years TTB expands standards of fill for wine and spirits containers Landry's Inc. files trademark infringement lawsuit against Landry Distillery Kentucky corn farmers receive $2.8M initiative for regenerative practices Silverbelly Whiskey welcomes Mattie Jackson as Master Blender Heritage Distilling launches IPO and embraces Bitcoin for payments Yellowstone Bourbon named official partner of Ragnar Relay 2025 InvestBev and Saga Spirits partner on 8-figure barrel financing deal Scottish Minister highlights whisky trade importance to US President Trump Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish Woodford Reserve Double Double Oaked Bourbon goes national at $199.99 Old Forester releases 1910 Extra Old limited edition for $65 Support this podcast on Patreon

The bourbon news doesn't seem to stop flowing.We chat about a major strategy change for Louisville-based distiller Brown-Forman Corp. (NYSE: BF-A, BF-B) on this week's Access Louisville podcast. The discussion was spurred by the recent news that the company, which owns Jack Daniel's, Woodford Reserve, Old Forester and other spirits brands, is laying off 12% of its global workforce and shutting down its Louisville cooperage.You can read more about the news from Brown-Forman here, as well as some reaction from the industry on the cooperage closure specifically.We chat about what the news means for local tourism. Bourbon sales are undoubtedly slowing down. But the famed Kentucky spirit still has plenty of fans that are up for a visit. You can check out our most recent list of the area's biggest bourbon attractions here. We also discuss a local Hemp company that's considering a similar tourism-driven facility in Louisville. After the bourbon and hemp talk, we switch gears to talk movies — which is becoming an emerging industry in the state. You can read about a movie being shot in Louisville, "Dead Man's Wire" that has received $4 million in tax incentives from the state of Kentucky here. You can also read more about Kentucky's emerging film industry in this Q&A with Soozie Eastman founder and president of 502 Film and chair of the Louisville Film Commission. Eastman made a guest appearance on Access Louisville last year.Access Louisville is a weekly podcast from Louisville Business First. It's available on popular podcast services, including Apple Podcasts and Spotify, which are linked above. You also can listen to the show in the player above.

Send us a textHistory of distilleryJasper Newton Daniels founds Jack daniels in 1866Learns how to make whiskey from a preacher who took him in and his slaveRev Dan Call and the slave in Nathan “nearest” greenDistillery founded near Cave spring hollowWater from an underground spring with little to no impuritiesLimestone is so important for whiskey making because limestone counters the Iron in water, removing it.Jack passes in 1906, after he gets mad he cant open his safe and kicks it.  This breaks his toe, which got infected.Left to Lem Motlow, his nephew, who continues with his brother Jess Motlow, who becomes Master DistillerProhabition hits and they close up shopAfter prohibition they open back up after supply chains clean upClose again in 1944 to help with the war effort1947- Sinatra is introduced to jack daniels by jackie gleason1956- Brown Forman according uired Jack daniels, no changes to production1997- first bottles of single barrel select2014- opens their own cooperage2015- first new mashbill, introducing single barrel ryeJeff Arnett was Master distiller from 08-20Chris Fletcher is master distiller 2020-Grandson of past Master distiller Frank Bobo (1966-1989)The juiceCharcoal MellowedPouring unaged 140 proof whiskey into a charcoal vat, letting gravity take it throughTakes 3-5 daysJack meets all qualifications of Bouron, then adds charcoal MellowingCompany: Brown-FormanAge: NAS (Aged at least 4 years per TTB regulations)Mashbill: 70% Rye, 18% Corn, 12% Malted BarleyMSRP: $60 (2023)SINATRA EDITION NOTESHe took his Jack: 2 fingers with 3 rocks and a splash of waterJack in the 50s would have been oakyer and darker with more wood notesFor this edition, they carved grooves into the barrel, adding more wood area, and let the grooved pieces stay in the barrel so it adds even more wood flavorSour Vs Sweet mashVery basically, Sour mash, think sour bread.  You use mash from the previous set to “start” your next set.Sweet Mash has no starter.  Every batch is its own batch, with nothing added to adjust the PH (which is the purpose of the starter in sour mash)Sweet mash is harder but more controllable because you start fresh every time, but you run the risk of bacteria.Sour mash is easier and safer, because it corrects the PH to help drive out bacteria.Wilderness Trail is a big sweet mash producer, but most people go with Sour mashSupport the showWebsite:www.whiskeychaserspod.comFacebook:https://www.facebook.com/whiskeychaserspodcastInsta:https://www.instagram.com/whiskeychaserspodcast/TikTok:https://www.tiktok.com/@whiskeychaserspodcastThanks For Listening! Tell a Friend!

The largest maker of American whiskey is laying off hundreds of people at its Louisville headquarters, what the news means for the future of Kentucky's bourbon industry, the case for higher teacher salaries in the Commonwealth, and a conversation about how we treat Kentuckians with serious mental illnesses.

Send us a textHistory of distilleryJasper Newton Daniels founds Jack daniels in 1866Learns how to make whiskey from a preacher who took him in and his slaveRev Dan Call and the slave in Nathan “nearest” greenDistillery founded near Cave spring hollowWater from an underground spring with little to no impuritiesLimestone is so important for whiskey making because limestone counters the Iron in water, removing it.Jack passes in 1906, after he gets mad he cant open his safe and kicks it.  This breaks his toe, which got infected.Left to Lem Motlow, his nephew, who continues with his brother Jess Motlow, who becomes Master DistillerProhabition hits and they close up shopAfter prohibition they open back up after supply chains clean upClose again in 1944 to help with the war effort1947- Sinatra is introduced to jack daniels by jackie gleason1956- Brown Forman according uired Jack daniels, no changes to production1997- first bottles of single barrel select2014- opens their own cooperage2015- first new mashbill, introducing single barrel ryeJeff Arnett was Master distiller from 08-20Chris Fletcher is master distiller 2020-Grandson of past Master distiller Frank Bobo (1966-1989)The juiceCharcoal MellowedPouring unaged 140 proof whiskey into a charcoal vat, letting gravity take it throughTakes 3-5 daysJack meets all qualifications of Bouron, then adds charcoal MellowingCompany: Brown-FormanAge: NAS (Aged at least 4 years per TTB regulations)Mashbill: 70% Rye, 18% Corn, 12% Malted BarleyMSRP: $60 (2023)SINATRA EDITION NOTESHe took his Jack: 2 fingers with 3 rocks and a splash of waterJack in the 50s would have been oakyer and darker with more wood notesFor this edition, they carved grooves into the barrel, adding more wood area, and let the grooved pieces stay in the barrel so it adds even more wood flavorSour Vs Sweet mashVery basically, Sour mash, think sour bread.  You use mash from the previous set to “start” your next set.Sweet Mash has no starter.  Every batch is its own batch, with nothing added to adjust the PH (which is the purpose of the starter in sour mash)Sweet mash is harder but more controllable because you start fresh every time, but you run the risk of bacteria.Sour mash is easier and safer, because it corrects the PH to help drive out bacteria.Wilderness Trail is a big sweet mash producer, but most people go with Sour mashSupport the showWebsite:www.whiskeychaserspod.comFacebook:https://www.facebook.com/whiskeychaserspodcastInsta:https://www.instagram.com/whiskeychaserspodcast/TikTok:https://www.tiktok.com/@whiskeychaserspodcastThanks For Listening! Tell a Friend!

(Per Breaking Bourbon) King of Kentucky has cemented itself as one of the most consistent great tasting bourbons year after year ever since Brown-Forman began releasing it in 2018. The 2024 version marks the seventh edition for the brand, and like the 2023 release, it again features a 16 year age statement. Unlike last year, the 2024 release goes up $50, now sporting a $350 price tag.The release consists of two lots of barrels to set aside for the limited release product from 2007. Master Distiller Chris Morris states that “This year's release of 63 barrels came from the production dates July 19, 2007, and November 15, 2007. All the barrels were aged in Warehouses G and J at the Brown-Forman Distillery. This showcases what a difference production dates and warehousing can have on barrels hand-crafted in the same year.” The company additionally states in their press release that “while the majority of this year's volume will remain in Kentucky, the expression will also be available in limited quantities in Alabama, California, Florida, Illinois, Metro New York, Nevada, North Carolina, Ohio, Tennessee, and Texas.” Cheers!!

Waterford Distillery founder Mark Reynier isn't giving up on his dream, even though the distillery went into receivership last week. As he tells us on this week's WhiskyCast In-Depth, he's putting together an investor group to bid on Waterford's assets when they go up for auction in January. We'll talk with Reynier about Waterford's failure and where things went wrong on this week's WhiskyCast In-Depth. In the news, Brown-Forman is taking pre-emptive steps to guard against the impact of potential trade tariffs, while Chivas Brothers has filed for planning permission to build a distillery on Islay. We'll also have details on the latest holiday whisky releases and much more. 

Aktien hören ist gut. Aktien kaufen ist besser. Bei unserem Partner Scalable Capital geht's unbegrenzt per Trading-Flatrate oder regelmäßig per Sparplan. Alle weiteren Infos gibt's hier: scalable.capital/oaws. Aktien + Whatsapp = Hier anmelden. Lieber als Newsletter? Geht auch. Das Buch zum Podcast? Jetzt lesen. Gestern war alles anders als sonst: KI enttäuscht (Synopsys), Alkohol überzeugt (Brown-Forman), Trump hilft nix (Fiserv). Dafür gibt's mehr Dividende bei Disney und Aurubis und der Tourismus boomt mit Southwest, American & TUI. 15 Milliarden Börsenwert erreichen nicht viele Firmen. Schon gar nicht Firmen, die noch keine 15 Jahre alt sind. Pop Mart (WKN: A2QKKF) hat's geschafft. Das Geheimnis: Spielzeugboxen. Scout24 (WKN: A12DM8) ist profitabler als Airbnb, rentabler als fast alle deutschen Digital-Aktien und trotzdem günstiger als viele andere. Wo ist der Haken? Diesen Podcast vom 06.12.2024, 3:00 Uhr stellt dir die Podstars GmbH (Noah Leidinger) zur Verfügung.

Did you know that in addition to our Brewers Journal Podcast, we also run The Distillers Journal Podcast, too? And there's where today's guest episode comes from.If we're lucky our careers, coupled with an appetite for new experiences, can allow us to visit, work and live in different countries around the world.And in the case of today's guest, she's done just that. And as a result the Scottish distilling industry is all the better for it.Because the Scottish Whisky industry is blessed with a wealth of fantastic, talented individuals. But there's probably very whose journey has taken them from Sweden via Paris then eventually, aged 21, to Scotland.But that's exactly how Jenny Karlsson did it.Jenny has a decorated career in Whisky that has taken in roles at outfits such as Springbank, Kilkerran and Brown-Forman, as well as studies at the world-famous Heriot-Watt University. And for the last four-plus years, she has been the marketing communications manager at Ardnamurchan Distillery.Established in 2014, the distillery embodies the spirit of its namesake peninsula, renowned for its wild landscapes and untamed character. From traditional double distillation to blockchain technology, Ardnamurchan embrace heritage, innovation and sustainable practises throughout the whisky making process. They use a traditional mix of American and European oak, ex-sherry casks and American oak ex-bourbon casks to mature the biggest share of their whisky, but they also enjoy having fun with other types of oak casks that have previously held anything from white wine to Mezcal, and Sauternes to Madeira.And in this episode of The Distillers Journal Podcast, we delve into Jenny's career in the whiskey industry and the impact that social media and video-sharing platforms such as YouTube have had on the sector.We also discuss the importance of striking a work/life balance, especially when you have a young family, Jenny's love of knowledge sharing and education and why now, after roles at a number of other revered distilleries, she says her position at Ardnamurchan feels tailor-made for her.

Once a light whiskey, the modern version of King of Kentucky is an ultra premium, single barrel bourbon from Brown-Forman that is consistently one of the most sought after releases of the fall season. But how does it taste? Back in episode 85 of the podcast, we tasted the 2022 version of King and liked it a lot. Will this year's offering impress like the previous years? The answer might surprise you. Join us this week as we talk about New Orleans, Black Friday, and binning bottles (and phones). Thank you for spending your holiday season with us and cheers! -------------------------- Socials IG: https://www.instagram.com/themashupky FB: https://www.facebook.com/themashupky TW: https://twitter.com/themashupky Partnership(s) Visit Bourbonoutfitter.com and enter code THEMASHUP for a special discount or visit bourbonoutfitter.com/THEMASHUP Visit https://woodworkcollective.shop and enter code MASHUP for a 15% discount on your order Medicinal Whiskey Charity Gala: visit https://www.medicinalwhiskeycharity.org/ Music: All the Fixings by Zachariah Hickman Thank you so much for listening!

On this week's program, your host, Justin Mog, talks bourbon (for perhaps the first time on the program!) with Barbara Hurt, Executive Director of Dendrifund (https://www.dendrifund.org) and Sustainability Innovation Leader at Brown-Forman. Dendrifund is a non-profit seed fund created in partnership with the Brown family and Brown-Forman back in 2012 that is cultivating common ground to renew our wood, water, and grain ecosystems. A recent example of that is the white oak initiative (https://whiteoakinitiative.org) and the initiative to bring rye back to Kentucky. We take a deep dive into the opportunities for more sustainable supply chains for one of Kentucky's most iconic industries and the role of an organization like Dendrifund to convene those interested in activating a true "three legged stool" systems approach to sustainable development. A forester, a farmer, and a distiller might not otherwise cross paths, but they do with the help of Dendrifund! As always, our feature is followed by your community action calendar for the week, so get your calendars out and get ready to take action for sustainability NOW! Sustainability Now! is hosted by Dr. Justin Mog and airs on Forward Radio, 106.5fm, WFMP-LP Louisville, every Monday at 6pm and repeats Tuesdays at 12am and 10am. Find us at http://forwardradio.org The music in this podcast is courtesy of the local band Appalatin and is used by permission. Explore their delightful music at http://appalatin.com

Send us a textWhat happens when a master distiller's journey through the world of whiskey becomes a voyage of passion and innovation? Join us as Gregg Snyder, the mastermind behind Chicken Cock Whiskey, shares his fascinating career path, from his early days at Seagram's to his significant roles at Brown-Forman and Wild Turkey. Greg paints a vivid picture of how his father's love for bourbon shaped his palate and appreciation for whiskey, leading him to become a custodian of bourbon tradition while also embracing new adventures. And don't miss our exciting announcement about the upcoming Halloween podcast party, promising more tales of bourbon camaraderie.Gregg's narrative takes a turn towards brand creation, as he recounts his time as vice president of Austin Nichols and the inception of Russell's Reserve. Picture the scene: a surplus of aged whiskey and a historic opportunity to honor the legendary Jimmy Russell. Through Greg's insights, you'll witness firsthand the intricate dance between inventory management and creativity that gave birth to a celebrated brand. Discover the thought process behind launching Russell's Reserve and how it transformed surplus into a liquid tribute to a whiskey icon.In the realm of whiskey innovation, we explore the creative use of tea blends in proofing, introducing flavors that delight the modern palate. Delve into the nuances of Russell's Reserve's revered editions, savoring rich caramel notes and the complexity of barrel-proof whiskey. Celebrate the artistry of blending and the unique character of single-barrel selections, all while raising a glass to friendships and the skilled craftsmanship behind every bottle. As we toast to these shared moments, we remind our listeners to cherish the journey as much as the destination, all while looking forward to our Halloween special and more bourbon adventures ahead.voice over Whiskey Thief If You Have Gohsts Add for SOFLSupport the showhttps://www.scotchybourbonboys.com

We are celebrating a BIG milestone this week as we release the 300th Episode of Bourbon Lens.  Old Forester and Brown-Forman were gracious enough to invite Jake and Scott to Whiskey Row to celebrate.  Bourbon Lens is joined by Melissa Rift and Caleb Trigo from Old Forester to discuss the historic brand, its legacy and future, and to toast our milestone with the 2024 Edition of Birthday Bourbon.  We couldn't think of a better choice for celebrating this milestone episode and thank the team at Brown-Forman and Old Forester for their support all these years. As we celebrate this milestone, we also want to thank all of our listeners over the past 6 years, our Patreon supporters, and each of the brands that have helped make Bourbon Lens a success.  Cheers to you and the next 300 Episodes! Stream this episode on your favorite podcast app and be sure to drop us a review while you're there.  We are thankful for your support over the last 6 years. We must give the biggest shoutout to our amazing community of Patreon supporters! As always, we'd appreciate it if you would take a few minutes time to give us feedback on Bourbon Lens podcast. If you enjoy our content, consider giving us a 5 Star rating on your favorite podcast app, leave us a written review, and tell a fellow bourbon lover about our show. Follow us @BourbonLens on Instagram, Facebook, LinkedIn and X.  Also, consider supporting Bourbon Lens on Patreon for some of the behind the scenes, to earn Bourbon Lens swag, join the Bourbon Lens Tasting Club, and more. If you have any comments, questions, or guest suggestions, please email us at Info@BourbonLens.com. Check out BourbonLens.com to find our blog posts, whiskey news, podcast archive, and whiskey reviews. Cheers,Scott and JakeBourbon Lens   For more details on Melissa Rift and Caleb Trigo and the critical roles they play at Old Forester, check out these posts at BourbonLens.com: Old Forester Master Taster Melissa Rift Caleb Trigo Named Assistant Master Distiller Old Forester 2024 Birthday Bourbon  

  This year's expression of Birthday Bourbon is a 12yr old 107 proof brown sugar bomb blended from 209 barrels which lived their life in Warehouse G and L just outside downtown Louisville. Warehouse G is NOT heat cycled and is known to produce fruit and sweet which is certainly prevalent in this year's release. Warehouse L tends to produce higher proof expressions, known to be spicier with more baking spice, as well as brown sugar, caramel and cherry. This year's Birthday is essentially a "greatest hits" record of Brown Forman flavors with brown sugar and spice in perfect harmony. Plus, you get the amazingly flavor forward but still drinkable 107 proof just like another whiskey we love. Win the right to buy special bottles. Bottles rotate monthly. Visit a Bourbon World store #bourbonworld for details: https://bit.ly/3BtaqB9 I hope you find this review helpful. If so, please like/follow/subscribe, cheers!

Bob and Frizz are finally reunited across seas! We celebrate with some Brown-Forman by covering another long-awaited reunion by resurfacing one of the most British albums of the last 30 years, Oasis's (What's the Story) Morning Glory. We get into all the hidden gems on the UK charts over the decades, celebrate Nigel Dick's return, spill the tea on the news-worthy Battle of Britpop, and rant about the turd-ish Gallagher brothers that made such a monumental album of the 90s.

Against a backdrop of explosive growth for tequila in the U.S., there remains a relative lack of classic and contemporary classic tequila cocktails — and that phenomenon is only amplified when you look beyond blanco and añejo and focus solely on reposado. This feels like an opportunity missed, so we decided to put things right and devote a discussion to mixing reposado in cocktails. Joining us as our tutor for the episode is William Brooks, Brown Forman's global brand ambassador for tequila. Whether you're looking to reimagine classics with reposado or construct something entirely new from scratch, we've got you covered. Listen on to learn William's tips — and don't forget to leave a rating, review, and subscribe! William Brooks' Gracias Mexico Recipe Ingredients - 1 Tequila Herradura reposado - 1 ounce fresh lemon juice - ¾ ounce Nixta Licor de Elote - ¼ ounce creme de cacao - ¼ ounce agave nectar - ¼ egg white - Garnish: grated nutmeg Directions 1. Add all ingredients to a cocktail shaker without ice and dry shake. 2. Add ice and shake until well chilled. 3. Strain into a chilled Nick & Nora glass and garnish with a grated nutmeg.

This year's class, in alphabetic order, were officially inducted into the Hall of Fame September 10: Elmer Lucille Allen, 93, Louisville. A pioneering activist, Allen broke barriers in the Bourbon industry as the first Black chemist at Brown-Forman – and possibly the entire American whiskey industry. Her work to bring opportunity to all Louisvillians didn't stop when she left the company. Amongst her many accomplishments, she formed the Chickasaw Little League and led efforts to bring African American art and artists to the mainstream. Dee Ford, 59, Louisville. An international beacon of Bourbon hospitality. Ford's vision, experience and leadership have catapulted Angel's Envy and the Kentucky Bourbon Trail into an international, bucket-list tourism attraction. Since 2014, she's served as Chair of the KDA's Kentucky Bourbon Trail Committee, earning the respect of her peers and sharing best practices that have leveraged hospitality to elevate Kentucky Bourbon on the global stage. Ken Lewis, 71, Cincinnati. A spirits expert and groundbreaking policy leader, Lewis graduated college as a trained English teacher, but left shortly into his young career for the world of spirits retail. He championed efforts for Sunday sales and initiated litigation that allowed retailers to use credit cards for sales, eventually building The Party Source megastore, the first of its kind in the country. Learning the industry from the bottom up, Lewis brought innovation and entrepreneurship as the founder of New Riff Distilling in Northern Kentucky, paving the way for the craft Bourbon boom that now counts dozens of Kentucky distilleries. The late Peter T. Loftin, 61, Miami. A preeminent innovator, entrepreneur and philanthropist, Loftin founded the Bardstown Bourbon Company that transformed the landscape of custom whiskey production in 2014. He was among the first to take advantage of modernized Bourbon tourism laws in Kentucky, creating a world-class restaurant and bar that graciously features every distillery's brand on the Kentucky Bourbon Trail tour as well as an enviable vintage spirits lounge. Along with the state-of-the-art distillery, this high-value Napa Valley-style experience greatly raised the bar for Bourbon tourism and collaborative distilling. He died peacefully at his home in 2019. R.M. Corky Taylor, 75, Henderson, Ky. A respected businessman throughout the country, Taylor retired from an accomplished career in financial services and focused on a lifelong dream – to resurrect his great-grandfather's whiskey company. Taylor and his son spent countless hours poring over family history to bring back the Kentucky Peerless Distilling Co., originally owned by Henry Kraver in Henderson. He built back the family legacy in Louisville along historic Whiskey Row, gaining national recognition – and national awards – by patiently waiting for his whiskey to age, living up to the original quality Bourbon standards his ancestor first set in 1889. Learn more about your ad choices. Visit megaphone.fm/adchoices

U.S. craft distillers are facing a crisis, with an average of one distillery shutting down each week over the past year. Inflation and cutbacks in consumer spending get part of the blame, but there's also a distribution crisis. Just three companies control the route to market for many craft distillers, and their focus is on high-volume brands as opposed to the low-volume craft distillers. Margie Lehrman of the American Craft Spirits Association is one of the leading advocates for “direct to consumer shipping,” which would allow distilleries to ship their whiskies directly to consumers. The option is only available in 10 U.S. states and the District of Columbia, and wholesalers have vehemently opposed any attempts to expand that number. We'll talk with Margie Lehrman on this week's WhiskyCast In-Depth. In the news, economic headwinds cut into sales for both Pernod Ricard and Brown-Forman, while Angel's Envy co-founder Wes Henderson plans to build a $93 million dollar distillery in Kentucky. 

Bourbon has a rich history but if you're drinking bourbon right now, you're not doing it because you just found out that a new category like single barrel was created. There are many moments that have now defined modern bourbon culture that have exponentially grown the category in the past 20 years. In this episode, Ryan, Fred, and myself come with a list of moments that we dive into and give our thoughts on what this meant. Some things we hit on are the high-end releases of Willett and the Antique Collection that spur super enthusiasts, how Maker's made national headlines from a proof change, and how social media has changed the landscape forever. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about the future of Bardstown Bourbon Company. What did Four Roses do to help build bourbon? What started the hyper whiskey geek attitude? What special releases changed the landscape of bourbon? How did Brown Forman take Woodford and Old Forester and resurrect the brands? Did the proof debacle from Maker's make a big moment? When did the bourbon media or message boards start making an impact? How did secondary markets on facebook boost the category? Do we feel something like Mad Men was a pivotal moment? Pappygate took national headlines How was Marianne being named the first woman master distillery play a role? What lawsuits defined it? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Jim and Todd hang out with Maile Hartsook from Brown Forman to talk about their commitment to sustainability from barrel to bottle. This is a great topic and something that is on everyone's mind. Join us for this informative session with one of the leaders in sustainability. Be sure to check out our private Facebook group, "The Bourbon Roadies" for a great group of bourbon loving people. You will be welcomed with open arms!