Podcast appearances and mentions of andy buyting

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Best podcasts about andy buyting

Latest podcast episodes about andy buyting

Marketing Boost Solutions
Print Meets Digital: The Ultimate Marketing Power Move! | Andy Buyting

Marketing Boost Solutions

Play Episode Listen Later Dec 16, 2024 61:33


In a world dominated by digital marketing, is print still relevant? Absolutely—and it might just be the secret weapon your business needs. In this impactful episode of the Marketing Boost Solutions Podcast, I sit down with marketing visionary Andy Buyting, CEO and Founder of Tulip Media Group. Andy shares his inspiring journey of turning a lifelong fascination with marketing into a thriving business. As a pioneer in integrated content strategies, he has helped businesses harness the combined power of print and digital marketing to achieve extraordinary results. Andy's path to thought leadership began with the release of his first business book in 2007, followed by his launch into magazine publishing in 2009. Over the years, he has cemented his expertise with best-selling books like How to Win Clients & Influence People and Double Sales/Zero Salespeople. In this episode, Andy unveils how integrating print into a digital-first world can elevate your brand's positioning, improve engagement, and drive revenue growth. Through Tulip Media Group, his innovative strategies have consistently helped businesses grow from good to GREAT by creating marketing approaches that work in any industry. Packed with actionable insights, this conversation is a must-listen for entrepreneurs and business leaders looking to optimize their marketing efforts. Andy's expertise provides a compelling case for blending traditional and digital tools to stand out in crowded marketplaces. 

Operation Agency Freedom Podcast
177 OAF Why Print Ads Still Rock in This Digital World

Operation Agency Freedom Podcast

Play Episode Listen Later Oct 24, 2024 32:52 Transcription Available


Welcome back to another exciting episode of "Operation Agency Freedom"! Today, we're thrilled to dive into the world of print and its strategic role in modern marketing with our special guest, Andy Buyting, the founder and CEO of Tulip Media Group. In episode 177, Andy shares how Managed Service Providers (MSPs) and various businesses leverage printed magazines to stand out in a saturated digital landscape. He discusses how print media, despite its challenges in direct ROI measurement, offers tangible value and boosts brand recognition, leading to increased client meetings and market presence. Chris Martinez, our host and CEO of Bloom, is eager to explore integrating print into his agency's strategies as a cost-effective complement to rising digital ad costs. Andy walks us through his entrepreneurial journey, highlighting the importance of recognizing personal strengths, delegating operational tasks, and aligning business with personal goals for sustained growth and freedom. From the distinctive jacket that became a hallmark of his branding to the scalable approach of Tulip Media, Andy's insights are invaluable for any entrepreneur looking to make a memorable impact. Join us as we navigate the resurgence of print in a digital-heavy world, uncover practical strategies for brand differentiation, and learn how to effectively balance strategic focus with operational efficiency. This is an episode packed with actionable advice and inspiring stories that you won't want to miss!  

INspired INsider with Dr. Jeremy Weisz
[Top Agency Series] Transform Your Marketing With Print Publications With Andy Buyting

INspired INsider with Dr. Jeremy Weisz

Play Episode Listen Later Sep 11, 2024 51:08


Andy Buyting is the Founder and CEO of Tulip Media Group, an agency providing custom print and digital marketing strategies that generate leads and grow your business. He is a two-time international bestselling author, a serial entrepreneur, and a keynote speaker passionate about business development and strategic advising. Andy has a track record of scaling businesses, including growing a family business into a multi-million-dollar enterprise. He is known for his innovative marketing approach, particularly in leveraging print media and authority positioning to drive business growth. In this episode… Have you ever flipped through a gorgeously laid-out magazine and felt compelled to know more about the brand behind it? This tangible source of information catalyzes business growth, distinguishing a company as the leader in its field. But how can you strategically craft content, whether in print or digital forms, to elevate your market position and amplify your voice in an industry? Scaling coach Andy Buyting delves into his journey of revolutionizing business marketing. With a keen eye for leveraging printed media's potential, he discloses how he uses custom magazines to bolster clients' industry authority. He draws on his experiences to demonstrate how a well-orchestrated mix of digital and printed content can attract and retain customer attention. Additionally, Andy shares tactics from his first-hand experience driving sales growth without a traditional sales team. In this episode of Inspired Insider Podcast, Dr. Jeremy Weisz interviews Andy Buyting, Founder and CEO of Tulip Media Group, about the transformative power of marketing through customized print media. Andy discusses who Tulip Media Group does, how print media can drive customer engagement in a digital age, the process of content coordination and publication for client magazines, and strategies for boosting sales without a traditional sales team.

#dogoodwork
Burn the Ships: How Andy Buyting Increased Sales With Zero Sales People

#dogoodwork

Play Episode Listen Later Dec 12, 2023 41:00


Raul interviews Andy Buyting, CEO of Tulip Media Group, who shares his unique strategy that focuses on understanding one's core customer to gain a competitive advantage. Andy reveals his unconventional approach of dismissing his entire sales staff and using digital marketing to meet company targets for the first time in 18 months. He emphasizes the importance of addressing customers' fears directly and proposes that businesses position themselves as guides rather than heroes. He also recommends companies focus on a specific market for optimal results. Who's The Guest? Andy Buyting is a thought leader in content marketing & thought leadership. His "integrated content" strategy has served both himself and his clients exceedingly well.  Andy is the published author of two internationally bestselling books, including; "How to Win Clients & Influence People" and "Double Sales / Zero Salespeople". Through Tulip Media Group, his team helps to fuel revenue growth for their Client-Partners through differentiated marketing strategies that work!   Episode Highlights How businesses can stand out in today's saturated market The importance of knowing their core competency and core customer Process of helping clients simplify and determine their unique business proposition Philosophy of increasing sales without increasing the number of sales reps Knowing who should handle sales after letting go of the sales team How the company shifted towards focusing on digital marketing and website optimization to ensure customer conversion The significance of maximizing the effect of website visits The importance of trust in sales and the perils of over-promising solutions Episode Resources Connect with Raul Hernandez Ochoa https://www.linkedin.com/in/dogoodwork/ https://twitter.com/rherochoa https://dogoodwork.io/ Connect with Andy Buyting https://tulipmediagroup.com/double-sales-zero-salespeople/ https://ca.linkedin.com/in/andybuyting    Review, Subscribe and Share If you like what you hear please leave a review by clicking here

Destination On The Left
Episode 355: A Different Perspective on Digital Marketing, with Andy Buyting

Destination On The Left

Play Episode Listen Later Nov 8, 2023 39:48


Andy Buyting is a leader in thought leadership and content marketing. His integrated content strategy has served both himself and his clients exceedingly well. Andy's thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since then, he has leveraged his integrated approach to print, digital, and interactive marketing strategies to establish himself as a thought leader in content marketing and brand positioning. Andy's second book, How to Win Clients & Influence People, is now in its second edition and is an International Bestseller on Amazon. In 2021, Andy co-authored Double Sales/ Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works! Through Tulip Media Group, his team helps to fuel revenue growth for their client partners through effective marketing that works. On this episode of Destination on the Left, I talk with Andy Buyting all about how he grew his business and why rethinking how the sales process works has led to new opportunities. He explains why meeting your target audience where they are is a more strategic, efficient, and profitable approach than cold outreach. What You Will Learn in this Episode: Key actions that Andy believes truly “pay the bills” in digital marketing Why it's so important to genuinely understand the customer's needs and their online search behavior to drive website conversions How understanding the mindset of your audience impacts sales Why Andy's company initially focused on customized magazines and how it impacted their marketing strategy How effective marketing automation and website optimization improves a business's sales process Online Search Behavior Andy highlights the significance of strategic marketing partnership programs in driving business growth. He also emphasizes the importance of deeply understanding the customer and their online search behavior and gives examples of people using digital platforms like YouTube to search for travel-related content. Through their company's themed magazines, which are distributed across North America, Andy and his team have revolutionized content marketing by offering clients a unique way to connect with their target audience. The magazines serve as a bridge between businesses and their customers, providing valuable insights, information, and inspiration. By leveraging strategic marketing partnership programs and delivering high-quality content, businesses can effectively position themselves as thought leaders and attract right-fit customers to their destination. Marketing Automation We also discuss the importance of effective marketing automation, and Andy shares why, in today's digital landscape, it's so important for businesses to focus on optimizing their websites for conversions rather than just blindly chasing increased traffic. He advocates for a more strategic approach where marketing efforts are geared towards attracting qualified leads and nurturing them through the sales funnel using automated processes. By leveraging marketing automation effectively, businesses can streamline their marketing efforts, increase the effectiveness of their lead generation, and ultimately drive more sales. Metrics in Digital Marketing While many marketers place a heavy emphasis on website traffic and social media engagement, Andy challenges the commonly held belief this is the best approach for DMOs to take. Instead of concentrating on these vanity metrics, he says marketers need to keep an eye on the number of interested prospects who actually take action, such as filling out a contact form or booking a meeting. By shifting the focus to generating qualified leads and cultivating meaningful relationships, you're aligning marketing efforts with tangible business outcomes. Resources: Website: https://tulipmediagroup.com/ LinkedIn Personal: https://www.linkedin.com/in/andybuyting/ LinkedIn Business: https://www.linkedin.com/company/tulip-media-group/ Facebook: https://www.facebook.com/TulipMediaGroup Twitter: https://twitter.com/TulipMediaGroup Double Sales/Zero Salespeople Resources: https://tulipmediagroup.com/double-sales-zero-salespeople/

Marketing Choreography
Own the Ink in Your Industry with Andy Buyting

Marketing Choreography

Play Episode Listen Later Sep 30, 2023 30:55


Join us in this insightful episode with marketing guru Andy Buyting as he shares his journey from frustration to designing a business aligned with his passion. Discover the power of print media, the secrets behind his writing process, and the timeless value of relationship-focused marketing. Get ready to reshape your business narrative with Andy's expert insights.   Andy Buyting is a leader in business development and marketing. His business development strategies have served both himself and his clients exceedingly well. Andy's thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since that time, he has leveraged his integrated approach to print, digital and interactive marketing strategies to establish himself as a thought leader in business development and brand positioning.    Want to find more from Andy? Check out… TM.Media/DoubleSales.com ------------------------------------------------------------------- Want more Business Choreography?  Check out… Business Choreography Website  Join The Business Choreography Group  Text Us "CHOREO NOW" To Get Started: 385-442-7188   Need the tech to build your Business Choreography? Check out.... ChoreoSuite   Connect With Michael Johnson: LinkedIn | Instagram | Facebook | YouTube | Twitter | TikTok  

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The Backstory on Marketing
Episode 30: Transformative Marketing Tactics: Insights with Andy Buyting | TulipMediaGroup

The Backstory on Marketing

Play Episode Listen Later Aug 21, 2023 43:13


Welcome to the next episode of "The Backstory on Marketing" with your host, Guy R. Powell! In this episode, we welcome the ingenious marketing maven Andy Buyting, to our virtual stage. Join us as we dive into the marketing world with Andy, a trailblazer and thought leader. With over two decades of experience, Andy has revolutionized how businesses approach marketing, bringing a unique blend of creativity and strategic prowess. As the founder of a highly successful marketing agency, Andy's passion lies in helping brands forge authentic connections with their audiences, ultimately driving growth and success.Andy Buyting is a content marketing expert. His journey began with a relentless curiosity for the human psyche and a passion for unlocking the true potential of marketing. His expertise spans a broad spectrum, from branding and digital strategies to consumer behavior and innovative storytelling. With a proven track record of elevating brands to new heights, Andy's insights are captivating and transformative.For inquiries or to connect with Andy, please visit TulipMediaGroup.com. Andy Buyting continues to leave an indelible mark on the media landscape and the marketing realm. In this episode, Andy discusses the art of crafting compelling brand narratives that resonate. Discover the secrets behind his groundbreaking strategies that have catapulted businesses from obscurity to prominence.Subscribe:Subscribe to Spotify or Apple Podcasts to listen each week. Want to learn more about author Guy R. Powell? Check out the socials below:Follow us on Twitter: @BackstoryMarketingPodcast Like us on Facebook:@thebackstoryonmarketingVisit our website: MarketingMachine.Prorelevant.com

Tiny Marketing
43: Sales and Marketing Merge with Integrated Business Development with Andy Buyting

Tiny Marketing

Play Episode Listen Later Jul 23, 2023 47:20


 The latest episode of Tiny Marketing podcast serves a flavorful conversation between Sarah Noel Block and the maven of Smarketing, Andy Buyting. This episode illuminates the concept of Smarketing, coined from the amalgamation of sales and marketing, making it a one-stop destination for those seeking a growth strategy for their business. Andy, the CEO and Founder of Tulip Media Group, walks us through his passionate journey of establishing Tulip Media Group which was built from his lifelong fascination of marketing.Dive deep as Block and Buyting discuss an revolutionizing approach towards business development, ignoring the conventional divisions and looking at marketing and sales as an integrated part of the business. Through the lens of Tulip Media Group, they present the customer journey as the soul of this approach, from identifying core prospects to closing deals for them. As with the assembly line at Ford, optimization of each stage is vital, and Andy paints this imagery for listeners, underlining the strengths and weaknesses of each stage in the process.

Business Growth Hacks
From Thought Leader to Success: A Journey with Andy Buyting

Business Growth Hacks

Play Episode Listen Later Apr 24, 2023 45:25


This episode of Business Growth Hacks features Andy Buyting, a serial entrepreneur, strategic advisor, and two-time international best-selling author who got into content marketing in the early 90s by creating a newsletter for his family's home and garden business. He later turned the newsletter into a full glossy magazine sponsored by suppliers and distributed it to 30,000 clients four times a year.  Andy shares valuable insights on building an online presence, the importance of research in B2B industries like insurance, and the benefits of outsourcing content creation. He also emphasizes the importance of knowing your strengths and weaknesses and hiring experts to fill in the gaps, as well as being confident and bold enough to make significant changes in the pursuit of business success. KEY POINTS: Today's guest is Andy Buyting, a two-time international best-selling author, serial entrepreneur, and strategic advisor.Got into content marketing in the early 90s by starting a quarterly newsletter for his family's home and garden business.Taking the idea of a newsletter and turned it into a full glossy magazine sponsored by suppliers and sent out to 30,000 clients four times a year.Good marketing should support sales and not the other way around.The first step to building an online presence is to identify where your target audience is spending time online.Research is important for B2B industries like insurance where people only think about it when they need it, and then they search for it.As a business owner, you are an expert in your industry, and you should share your knowledge through creating content.One way to create content is through outsourcing to a ghostwriter or a podcast editor.It is important to know your strengths and weaknesses and hire experts to fill in the gaps.The quote "Know what you know and know what you don't know" is a profound statement that emphasizes the importance of teamwork.Sometimes you have to be confident and bold enough to destroy what's good in the pursuit of something great. LINKS MENTIONED: https://tulipmediagroup.com/ https://twitter.com/tulipmediagroup https://www.instagram.com/tulipmediagroup/ https://www.youtube.com/channel/UC5plW7bBQyOOwSQggUwkp5A https://www.linkedin.com/in/andybuyting/ https://www.facebook.com/TulipMediaGroup https://twitter.com/abrockenbush https://beefymarketing.com/ https://beefymarketing.com/blog/ https://beefymarketing.com/small-business-nation/

The Sales Evangelist
The Business Development Assembly Line Sales Strategy | Andy Buyting - 1654

The Sales Evangelist

Play Episode Listen Later Mar 24, 2023 30:10


Don't ever let anyone tell you there's nothing new under the sun. Thought leaders don't approach the world or their industry that way, so why should you? In this episode, Donald Kelly connects with Andy Buyting – coach, professional speaker, and best-selling author of How to Win Clients and Influence People. In this episode, Buyting introduces his proven-successful take on how to reinvent the relationship between sales and marketing which he outlines further in his 2021 book, Double Sales/Zero Salespeople. See the special offer in our Resources for a free half-hour call with one of the authors of the book!  Why the “assembly line”? Division of labor: splitting any complex process into specific tasks, and allowing people to specialize on one part of the task Application in sales and marketing: Where a typical salesperson may be responsible for generating leads and prospecting all the way through making the final sale, Buyting recommends separating the tasks among dedicated people Optimize: Once you know what each stage of the process is for your business, you can optimize and automate parts of the assembly line  “Smarketing”: Intersection of Sales and Marketing Frequently, sales and marketing operate too separately, and each department thinks it has all the answers when it comes to meeting goals Marketing can help businesses find the right customers, but it can fall apart if salespeople are just selling and not providing value Having sales with no marketing can be expensive, payroll-wise! Sales and marketing both share the same goal: growing the business. Combining the two creates a more efficient process “Just like Henry Ford developed the assembly line for the automobile, what is your business development assembly line? What are all of those stations along that journey for your prospect, from the very first time your company spends a time trying to land a sale, until they actually sign a contract? What are those stations, and then ask yourself, ‘how do I optimize each station?'” – Andy Buyting  Resources SPECIAL OFFER: Book a call or download a chapter of the book! Double Sales/Zero Salespeople by Andy Buyting on Amazon The Machine by Justin Roff-Marsh on Amazon Tulip Media Group Sponsorship Offers This episode is brought to you in part by Scratchpad. 1.  Scratchpad is the fastest way for sales professionals to update Salesforce. Move at the speed of thought with Scratchpad. Try it for free or learn more at Scratchpad.com.  2.            This episode is brought to you in part by TSE Sales Foundation. I think we can all agree that sales should be fun. However, many times, we find ourselves in a quagmire where we're not progressing and deals are not going the way that they should. This is why we created TSE Sales Foundation. It's a program designed to help sales professionals just like you master the fundamentals of sales so they can radically improve their sales pipeline and close more deals. To find out more about TSE Sales Foundation and our next start date, simply go to thesalesevangelist.com/foundation.  Credits As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey. We'd love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

The Small Business Show
Standing Out in a Crowded Market: Practical Marketing Tips for Small Businesses | Andy Buyting

The Small Business Show

Play Episode Play 60 sec Highlight Listen Later Mar 3, 2023 38:37


Our guest for this episode is Andy Buyting discusses how small businesses can differentiate themselves in a crowded marketing landscape. He provides practical advice and insights on identifying and highlighting unique selling propositions, developing strong messaging, and leveraging digital marketing tools to reach target audiences effectively. Whether you're a small business owner or a marketing professional, this episode offers valuable strategies for standing out from the crowd and driving business growth.Bio and Information:Andy Buyting is a leader in thought leadership and content marketing. His “integrated content” strategy has served both himself and his clients exceedingly well.Andy's thought leadership journey started when he published his first business book in 2007 and started publishing his first magazine in 2009. Since that time, he has leveraged his integrated approach to print, digital, and interactive marketing strategies to establish himself as a thought leader in content marketing and brand positioning. Andy's 2nd book, How to Win Clients & Influence People, is now in its 2nd edition and is an International Bestseller on Amazon. In 2021, Andy co-authored Double Sales/ Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works!Through Tulip Media Group, his team enables marketing coordinators to perform like superheroes!Contact for Andy BuytingTulipMediaGroup.comLanding page for the audience: TM.Media/DoubleSalesLinkedIn: in/AndyBuytingLinkedIn: in/Tulip-Media-GroupFacebook: /TulipMediaGroupInsta: @TulipMediaGroupYouTube: /TulipMediaThe Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit Website: http://www.garudapromo.com​​Instagram: https://www.instagram.com/garudapromo/​​Facebook: https://www.facebook.com/garudapromoTwitter: http://www.twitter.com/Garuda_Swire​Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9Pinterest: https://www.pinterest.com/garudapromo/YouTube: https://www.youtube.com/c/Garudapromo88/videos #thesmallbusinessshow​​​ ​​​ #gaurdapromobranding​​ #smallbusinessmatters #smallbusinessstrong

The Technology = Equality Podcast
Andy Buyting- The Small Business with Lori Brooks Show

The Technology = Equality Podcast

Play Episode Listen Later Jan 27, 2023 27:42


"If every day at work feels like a Friday, then you are doing what you were meant to do." ~ Alan W. Kennedy Join us as we.... Hear The Journey ~ Find The Challenges ~ Create Solutions ⭆ Join the Small Business Weekly Community in Geneva! ⭆ Are you looking for M.O.R.E. T.I.M.E.? ⭆MAGAZINE: Small Business Media Weekly Magazine **Follow Lori Brooks** _______________________ Connect with Andy Buyting --- Send in a voice message: https://podcasters.spotify.com/pod/show/loribrooks/message Support this podcast: https://podcasters.spotify.com/pod/show/loribrooks/support

small business andy buyting lori brooks brooks show
Sell With Authority
Fast Track Filling Your Sales Funnel, with Andy Buyting

Sell With Authority

Play Episode Listen Later Jan 11, 2023 45:01


Andy Buyting is an expert in thought leadership and content marketing. His “integrated content” strategy has served both himself and his clients exceedingly well. Andy's thought leadership journey started when he published his first business book in 2007 and started publishing his first magazines in 2009. Since that time, he has leveraged his integrated approach to print, digital and interactive marketing strategies to establish himself as a thought leader in content marketing and brand positioning. Andy's 2nd book, How to Win Clients & Influence People, is now in its 2nd edition and is an International Bestseller on Amazon. In 2021, Andy co-authored Double Sales/ Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works! Through Tulip Media Group, his team of marketing coordinators perform like superheroes! What you will learn about in this episode: How Andy and his Tulip team build a sales machine beginning at step one of lead generation How Andy's business development assembly line approach can improve performance The steps to create an effective website with message content that converts prospects into client partners Why a call to action must be clear and intentional to connect with prospective clients in the most effective way Andy's guide for getting on the fast track to filling your sales funnel Resources: Website: https://tulipmediagroup.com/ LinkedIn Personal: https://www.linkedin.com/in/andybuyting/ LinkedIn Business: https://www.linkedin.com/company/tulip-media-group/ Facebook: https://www.facebook.com/TulipMediaGroup Twitter: https://twitter.com/TulipMediaGroup Book: https://www.amazon.com/Double-Sales-Zero-Salespeople-Development-ebook/dp/B092FNH1HZ Youtube: https://www.youtube.com/channel/UC5plW7bBQyOOwSQggUwkp5A/featured?view_as=subscriber

Inbound Back Office
E269 - Tactics Every Agency Owner and Marketing Coordinator Need to Get Measurable Results (Andy Buyting - Tulip Media Group)

Inbound Back Office

Play Episode Listen Later Jan 6, 2023 27:33


Marketers often get caught in the numbers game of website visits, social media likes, and follows but forget what the reason for all of that is. If the phone isn't ringing, or the contact forms are getting filled out, none of those other measurements actually matter. True effectiveness in marketing has to be measured against the overall goals of the business. If the two are not aligned, your marketing is essentially spinning its wheels, doing marketing work but not actually moving the business forward.On our podcast today, Andy Buyting from Tulip Media Group talks about tactics every agency owner and marketing coordinator need to get measurable results in an easy and effective way.

Conversations with Phil Gerbyshak - Aligning your mindset, skill set and tool set for peak performance

How is it possible a company can have zero salespeople - and yet double their sales? If your business is struggling to meet its growth plans, join me for a conversation with Andy Buying, author of Double Sales Zero Salespeople and CEO of Tulip Media Group. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

ceo salespeople andy buyting
Customer Service Revolution
100: Double Sales with Zero Salespeople

Customer Service Revolution

Play Episode Listen Later Nov 9, 2022 51:22


In this episode of The Customer Service Revolution, John DiJulius is talking with Andy Buyting, the founder and CEO of Tulip Media Group. Andy is also a best-selling author, serial entrepreneur, and strategic advisor. On top of all of this, Andy is the creative mind behind the integrated business strategy, “SMarketing.” He uses this strategy as a leader in business development and marketing to help other businesses grow. Throughout their conversation, Andy and John discuss Andy's newest book, Double Sales/Zero Salespeople: Optimize Your Sales and Marketing Into One Business Development Strategy That Works. Tune in to learn from Andy's wisdom gained from his many years of experience in entrepreneurship, sales, and marketing. You Will Learn: How to double your sales with zero salespeople.  What you should be measuring to be certain you're getting a good return on your marketing investment.  The difference between marketing and promotions. How to accurately measure your online marketing and promotions. The role customer service plays in your growing business. Resources mentioned: The Customer Service Revolution Podcast  *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.

Breakthrough Success
E724: How to Increase Revenue Through an Integrated Content Marketing Strategy With Andy Buyting

Breakthrough Success

Play Episode Listen Later Oct 26, 2022 28:34


Want to increase your revenue? An integrated content marketing strategy will help you grow your business without spending more on ads. Andy has helped some of his clients reduce ad spend while substantially growing their top and bottom lines. Andy Buyting is an international bestselling author, serial entrepreneur, and strategic advisor. His company Tulip Media Group helps companies fuel revenue growth. Resources:https://tulipmediagroup.com (Tulip Media Group) https://tulipmediagroup.com/marketing-consultation/ (Schedule a free 30 minute consultation with Andy) Get your copy of Andy's book https://www.amazon.com/Double-Sales-Zero-Salespeople-Development-ebook/dp/B092FNH1HZ (Double Sales / Zero Sales People) http://marcguberti.com/contentbook/ (Get the first three chapters of Content Marketing Secrets for free)

The Talent, Sales & Scale Podcast
Episode 109 Full Episode - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 15, 2022 57:07


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is the Full Episode. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 10 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 9, 2022 9:12


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 10 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 9 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 8, 2022 4:59


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 9 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 8 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 7, 2022 1:23


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 8 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 7 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 6, 2022 7:53


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 7 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 6 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 5, 2022 6:51


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 6 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 5 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 4, 2022 2:00


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 5 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 4 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 2, 2022 3:25


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 4 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 3 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Oct 1, 2022 3:36


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 3 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

The Talent, Sales & Scale Podcast
Episode 109 Part 2 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Sep 30, 2022 4:00


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 2 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Marketing Mistakes (And How To Avoid Them)
The Importance Of Integrate Sales And Marketing Strategy

Marketing Mistakes (And How To Avoid Them)

Play Episode Listen Later Sep 27, 2022 42:46


In this episode, Stacy and Andy Buyting who is the Founder and CEO of Tulip Media Group chat about the importance of integrated sales and marketing strategies and a few very easy effective marketing tactics to truly fuel and drive Revenue growth.

The Talent, Sales & Scale Podcast
Episode 109 Part 1 - Double Sales with Zero Salespeople with Andy Buyting

The Talent, Sales & Scale Podcast

Play Episode Listen Later Sep 26, 2022 3:52


Our host Bryan Whittington is joined by Andy Buyting. Our host Bryan Whittington takes us on a deep dive of how to double your sales without hiring additional salespeople. This is Part 1 of 10. Connect with Andy https://www.linkedin.com/in/andybuyting/ Connect with Bryan: https://www.linkedin.com/in/brywhittington/ ebsGrowth Resources: Evaluate Your Sales Team's Ability to Grow: https://ebsgrowth.com/self-evaluation-form/ Blogs: https://ebsgrowth.com/category/blog-articles/ Podcasts: https://ebsgrowth.com/podcast/

Delivering Marketing Joy Webshow
Delivering Marketing Joy Episode 409 with Andy Buyting

Delivering Marketing Joy Webshow

Play Episode Listen Later Sep 21, 2022 14:59


Delivering Marketing Joy Episode 409 with Andy Buyting by Kirby Hasseman

marketing delivering andy buyting kirby hasseman
Relationships Rule
How to Double Your Sales with Zero Sales People | RR172

Relationships Rule

Play Episode Listen Later Sep 13, 2022 38:15


Andy Buyting has a unique sales and marketing strategy that is extremely successful. He calls it “SMarketing”. Andy helps businesses all over North America using this integrated strategy. He is a two-time international bestselling author, serial entrepreneur, and strategic advisor. He's ready to help you fuel your revenue growth through easy and effective marketing that works. AND … he's very entertaining. In this episode you will learn: What it means to “Become the Yellow Tulip in the Sea of Red”. How to win clients and influence people. The three pillars of content marketing. Double your sales with zero salespeople. One way to grow your business is to stop the leaky bucket - Keep what you have. Connect with Andy: andy@tulipmediagroup.com or 506.238.4683 A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of gifts for you. A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): www.sendacardeverytime.com Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/JanicePorterBiz https://twitter.com/janiceporter Join our Relationships Rule community on FB here: https://www.facebook.com/groups/relationshipsrule/ Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.

Bold Business Podcast
Do Things Differently to Drive Business Growth

Bold Business Podcast

Play Episode Listen Later Aug 4, 2022 38:43


Seemingly urgent daily items can quickly fill up more than your available time.  Committing time to look at the bigger picture is not easy. Yet, the awareness that emerges from strategic initiatives allows you to say “yes” to more of the right things that will help you navigate the urgent and vital.  In this episode, you will hear about how the result of breaking something (that was working) was necessary to grow and how to deal with always present doubt. Learn the importance of knowing what and when to share to guide your team well. Jess Dewell talks with Andy Buyting, Founder & CEO of Tulip Media Group, about doing things differently in your business.

Sweat Equity Podcast® Law Smith + Eric Readinger
#370: How To Dress To Impress In A Tulip Suit w/ Andy Buyting

Sweat Equity Podcast® Law Smith + Eric Readinger

Play Episode Listen Later Jul 26, 2022 36:55


Subscribe, 5 ⭐ And Please Write A Review! Listen, Watch, Review, and Share With A Friend! #tampa #business #podcast #69b2b #girthyroi #sweatequity

Leads To Growth
How To Identify Your Unique Customer Journey Using Smart Marketing

Leads To Growth

Play Episode Listen Later Jun 23, 2022 47:05


Are your prospects really able to connect with you? In a world of content at our fingertips, the customer journey has evolved and expanded significantly bringing new channels, pathways, and advertising opportunities into the mix.In this episode, Chris is joined by Andy Buyting, Certified Scaling Up Coach, founder, and CEO of Tulip Media Group. We cover many things, amongst them;We cover these hot B2B Sales and Marketing Topics:Where does your customer journey really start?What smart sales and marketing look like.How to truly connect with your prospects.Tune in and learn how you can use SMART marketing to understand the needs, wants, and actions of your customers.

Scaling Up Business Podcast
309: Andy Buyting — Increasing Sales without Hiring More Salespeople

Scaling Up Business Podcast

Play Episode Listen Later May 11, 2022 44:54


When trying to scale, too many companies think that their only option is to hire more salespeople. But today's guest argues that adding more salespeople to your team is not the answer at all.   Andy Buyting is a serial entrepreneur, learning junkie, and Scaling Up coach who brings over 20 years of sales, marketing, operations, business development, entrepreneurship, management, and executive experience to his clients. He is the founder of Tulip Media Group as well as various real estate developments and is the author of Double Sales/Zero Salespeople.   Andy has joined the podcast to share his experiences with doubling sales without hiring additional salespeople. Salespeople certainly have a place in growing businesses, especially as the conduit that connects customers to the needs and wants of a company. But in many cases, there are other employees within a company, like digital marketers or production people, that can fill the sales role, maybe even more effectively than a salesperson.   Andy shares an inspiring success story of helping a company increase its sales without hiring more salespeople. Waypoint Insurance used storybranding to pivot from ineffective marketing and branding and tell a better story about their company. They came to understand that when customers don't like what they see on your website, they're most likely going to leave and never come back again.   How can you unlock the full potential of your company? By understanding your core customer. If you know what your customer needs and wants, your biggest challenge will become managing growth. Scaling comes much more easily when companies effectively communicate their brand promises and service attributes.   Interview Links: Sponsored by: Bit.ly/clariontech Andybuyting.com Andy on LinkedIn tm.media/doublesales to download a free chapter of Double Sales/Zero Salespeople   Resources: 20,000 Scaleups Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube   Did you enjoy today's episode? If so, then head over to iTunes and leave a review. Help other business leaders discover the Scaling Up Business Podcast so they, too, can benefit from the ideas shared in these podcasts.   Scaling Up is the best-selling book by Verne Harnish and our team for Gazelles Coaching, on how the fastest-growing companies succeed where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading Gazelles Coach. Gazelles is the term we use for fast-growing companies.   We help leadership teams with 4 Decisions around People, Strategy, Execution, and Cash so that they can Scale Up successfully and beat the odds of business growth success. Scaling Up for Gazelles companies is based on the Rockefeller Habits 2.0 (from Verne's original best-selling business book, Mastering the Rockefeller Habits).    

Supercharging Business Success
How do Double Your Sales, with Zero Salespeople – in Just 7 Minutes with Andy Buyting

Supercharging Business Success

Play Episode Listen Later Apr 12, 2022 14:05


What You'll Learn From This Episode: The importance of digital marketing to grow your business Learning first your business strategy for your marketing strategy Knowing how to apply 'Smarketing' Related Links and Resources: Andy's team is offering a free website Audit. They will have one of their certified marketing guides go through your website. They will video record them talking their way through your website and giving you pointers. They, and they'll send you a video typically it's three to five, six minutes. NO COST for that. Go to www.TM.Media/website/review You can also get a free chapter download and you can buy the book from www.TM.Media/doublesales Summary: Andy Buyting is a two-time international bestselling author, serial entrepreneur, and strategic advisor. He is a leader in business development and marketing and has helped businesses grow all over North America with his integrated “SMarketing” strategy. Here are the highlights of this episode: Andy has shared with us that they ideally work with B2B clients or companies who wants to grow their businesses online whether that's locally, nationally or internationally. He believes that Google has not made it easy for people to market. Andy stated that digital marketing is part art and science, but it's not easy for most of us who are busy with everything in their business to devote the time to really become an expert and to understand online digital marketing. They don't know where to start and therefore they felt overwhelmed and intimidated. People should not use old fashioned sales tactics. In his company, they eliminated the whole sales department turned to online digital marketing to replace the inbound leads and opportunities. Then have production talk to those prospect clients who have inquiries. This way, he sees that digital marketing can be so effective and cost efficient as well. However, there are those who spent so much budget in digital marketing but they weren't using it in a smart way. He says that every good marketing strategy starts with a business strategy, so it's important to have a plan.  Andy's Valuable Free Action (VFA): You should ask yourself if your website pass the grunt test in three seconds: Can they tell exactly what you do and what problem you solve? If they can't do that or if they need to look further, you'll lose them. Don't make it hard for them to buy. Don't make it hard for them to figure out what you do.

Monetization Nation Podcast
3 Pillars of Marketing

Monetization Nation Podcast

Play Episode Listen Later Jan 19, 2022 22:55


Andy Buyting is a serial entrepreneur and a bestselling author of three books. Through his company, Tulip Media Group, Andy and his team of marketing specialists help to fuel the revenue growth of numerous companies across North America. In today's episode, we're going to dive into Andy's book, How to Win Clients and Influence People, in which we will go over the three pillars of marketing. We'll also discuss his book Double Sales. Zero Sales People, and how we can increase sales without a sales team. Read more here: https://monetizationnation.com/blog/3-pillars-of-marketing/

IMPACT Podcast
IMPACT Podcast - Andy Buyting

IMPACT Podcast

Play Episode Listen Later Jul 8, 2021 38:40


Today we welcome a two time international bestseller, business owner and coach.   He is a leader in business development and marketing and has helped businesses grow all over North America with his integrated “SMarketing” strategy.  Please welcome Andy Buyting!   Andy began his career as an entrepreneur and grew his first million-dollar business by expanding into new markets and product categories.    Andy's two books, Double Sales / Zero Salespeople and How to Win Clients & Influence People are international bestsellers on Amazon. Through his company; Tulip Media Group, their purpose is to fuel revenue growth of their Client-Partners¹ through easy and effective marketing that works!   @Tulipmediagroup

The Comeback Game
Do You Really Need a Business Coach?:A Panel Podcast Episode with Nigel Bennet, Todd Palmer, and Andy Buyting

The Comeback Game

Play Episode Listen Later Dec 5, 2020 46:46


Being an entrepreneur is not a simple choice of “to be or not to be”. …or is it? Nowaday, business coaches are EVERYWHERE. The REALLY good ones share lessons they've learned the hard way - so you don't have to. They enable you to focus on what you need to do to get where you want to be. In this #FREEDOMSeries episode, our guests, veteran entrepreneurs Nigel Bennet, Todd Palmer, and Andy Buyting will show us how to open doors of opportunity for ourselves. In this episode, you will learn:

Play Your Position with Mary Lou Kayser
334: Andy Buyting on Getting the Most out of Your Content Marketing Efforts

Play Your Position with Mary Lou Kayser

Play Episode Listen Later Dec 2, 2020 40:15


Andy Buyting is the founder of Tulip Media Group. He is a leader in thought leadership and content marketing. His “integrated content” strategy has served both himself and his clients exceedingly well. You might recognize his name from being a part of the 3 CEOs troop who were on the show earlier this spring. Andy has delivered countless keynote presentations and workshops to entrepreneurs, business leaders, and marketers all over North America. His audiences leave his keynote addresses with a better understanding of their true brand and the value they hold in the eye of their customers. They also leave with easy to execute content marketing strategies that can be immediately integrated into their marketing.       = = = = = The Team here at PYP has put together another uplifting, insightful, and inspiring show for you today. Our goal is to bring you timely, relevant, and useful conversations so that you can experience more success, energy, and LIFE as the leader of your business, career, side hustle, or passion.   We always appreciate your rating and review of the show. If you haven’t already been incredibly generous and awesome, now’s your chance when you leave us a review and make sure to subscribe to the show wherever you listen to podcasts!   Here are a few ways I can help you: Share this episode with one person who could use a boost of inspiration and positivity today. Grab your copy of my leadership playbook that teaches you the 11 skills you can quickly master to become an exceptional leader.   Say yes to yourself -- watch this video that takes you inside the space of moving toward the next best version of you. Buy one of my books on Amazon and leave me a 5-star review.  

Let's Be Honest
"Let's Be Honest" with Peter Kozodoy, ft. The 3 CEO's

Let's Be Honest

Play Episode Listen Later Nov 2, 2020 26:28


Peter talks with The 3 CEO's - Andy Buyting, Nigel Bennett, and Todd Palmer - about how to overcome business dips, bankruptcy, and personal challenges.  Pick up a copy of Honest to Greatness or visit HonestToGreatness for free tools. learn more about The 3 CEO's, visit www.3ceos.com

Mission Matters Marketing
Easy and Effective Digital and Print Marketing Strategy with Andy Buyting

Mission Matters Marketing

Play Episode Listen Later Apr 22, 2020 8:41


Digital and print marketing are key components of an overall marketing strategy. With so many options, how are business owners to choose? In this episode, Adam Torres and Andy Buyting, Founder & CEO of Tulip Media Group, explore digital and print marketing strategies for business owners.Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/

Scaling Up Business Podcast
187: Andy Buyting — Strategic Marketing for the 2020s

Scaling Up Business Podcast

Play Episode Listen Later Jan 29, 2020 44:55


Today’s episode is all about marketing, marketing, marketing! How do we integrate old-school marketing with new-school methods? Is it possible to do it in a cost-effective, repeatable way? Our guest has some answers!   Andy Buyting is an established thought leader in the world of content marketing and brand positioning. He is a TEDx speaker and the author of two books: The Retailer's Roadmap to Success and How to Win Clients & Influence People. Andy has successfully leveraged his integrated marketing approach to print, digital, and through interactive marketing, to help captivate an audience and build reputation.   When Andy was in Verne Harnish’s program, Birthing of Giants, he was exposed to the concept of building a reputation through print media. Andy was running the marketing for his retail family business and he decided to launch their own retail magazine. This helped the business tremendously because they were the only retailer who had a magazine!   Through his magazine, other retailers/businesses throughout the country were approaching Andy and asking if he could replicate the same thing for their business. He developed a program so that companies could quickly create their own plug-and-play magazine.   The next thing he knew, he was building a magazine company on the back of his retail business and leveraging his customers’ mailing lists. His first issue with these partners had a print and distribution size that was 4X the size of the largest home and garden magazine in Canada, which had been in print for 120 years. After that, the rest was history.   Interview Links: Tulipmediagroup.com The Retailer's Roadmap to Success: 33 Secrets for Driving Your Business to the Next Level How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition “Become the Yellow Flower in the Sea of Red” | Andy Buyting | TEDxUNB Birthingofgiants.com   Resources: Scaling Up Workshop: Interested in attending one of our workshops? We have a few $100 discounts for our loyal podcast listeners!Scaling Up for Business Growth Workshop: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Summits (Select Bill Gallagher as your coach during registration for a discount.) Bill on YouTube

The Melting Pot with Dominic Monkhouse
Owning The Ink in Your Industry with Andy Buyting

The Melting Pot with Dominic Monkhouse

Play Episode Listen Later Jan 28, 2020 48:11


What do you do when the banks foreclose on your $6.5m loans, just as you're trying to scale your business? And then you endure a very public bankruptcy as the bank wants to show that no one is untouchable? For some people that might be the end of them, for Andy Buyting it was the beginning. “It feels like I died. And the whole town is showing up for the reading of the will to see what they can get out of it.”Andy is founder and CEO of Tulip Media, a very successful business combining digital and print media. This idea sprang from the ashes of his former business, Green Village Home and Garden - a home and garden shop in Canada. Like many people and businesses, Andy was hit hard by the global financial crisis of 2007, but he didn't let it drag him down. Today, alongside running Tulip Media, Andy is also a certified Scale Up coach, sharing over 20 years of sales, marketing, operations, business development and entrepreneurship experience with his clients as he travels across the US and Canada, talking to entrepreneurs about how they can own the ink in their industry. “My track record speaks for itself. Over 57% of the “for-profit” organisations that I have coached over the past 10 years have gone on to sell for 2x+ industry multiple and often 5-10x founders expectations.”This is a hugely insightful and honest conversation; we hope you enjoy it as much as we did. On today's podcast:The rise and fall of Green Village Home and GardenDealing with a very public bankruptcyWhy he became a Scale Up coachHow he got into the publishing businessHow Tulip Media can help your businessWhy you need to create content for both digital and print platforms The importance of performance reviews for employees

KnowTechTalk
Ep. 21 - How To Win Clients & Influence People With Andy Buyting From Carle Publishing

KnowTechTalk

Play Episode Listen Later Mar 28, 2019 27:24


Andy Buyting and Barb talk about,"How To Win Clients & Influence People" old school style, with print media. Newsletters, Magazines and Books.

Carle Publishing Podcast
Is a Magazine Right for Your Industry?

Carle Publishing Podcast

Play Episode Listen Later Mar 13, 2018 3:11


This week Andy explains the benefits of print marketing along with digital and face-to-face, as well as how to determine if a magazine is right for your industry.

Scaling Up Business Podcast
086: Andy Buyting - Become a Thought Leader

Scaling Up Business Podcast

Play Episode Listen Later Feb 7, 2018 40:09


You’re knowledgeable, right? So how come you’re not known for what you know? How come you’re not the thought leader in your field? Well, if you’ve ever wondered, then this is the show for you. Bill and his guest dive in on the steps it takes to become a thought leader.   Andy Buyting is a full-time CEO and a part-time Gazelles business coach. Andy is a leader in brand positioning and thought leadership. His strategy of “Owning the Ink in Your Industry” has served both himself and his countless clients exceedingly well. On top of that, he brings over 20 years of sales, marketing, operations, business development, entrepreneurship, management and executive experience to his clients.   Andy’s parents were Dutch immigrants living in Canada and came from a farming background. As a kid, Andy had to work on the family farm, which was the largest carrot farm in the country. His parents were very entrepreneurial and were always looking to expand their operations.   Andy ended up taking over the family business at the age of 25 and began implementing the Rockefeller Habits into his family retail business. The 10-year old business grew 86% in two years because of it. After the initial 86% growth, Andy further grew the business by another 600% over the next couple of years.   Andy knows that the process works. However, it can be daunting to take action because you’re working towards changing your bad habits and that can become incredibly uncomfortable. Andy worked with a Gazelles coach for six to seven years and it helped him get over those uncomfortable moments.   Andy remembers Verne saying, “Tiger Woods has two coaches! The best golfer has two coaches. As a business leader, who are you to say ‘I don’t need a coach?’” You need a coach! Even the best in the world need a coach.   Verne kept asking Andy, “Who owns your industry?” and Andy was having a hard time understanding what he meant. This was his first introduction to what a thought leader was and why it was important. When his company started publishing his own garden-news magazine, it was a game changer, and his relatively small business became a big authority in the marketplace.   Companies that want to stand out as a thought leader — as an authority — really need to build a publishing arm out. Print is not dead and you should not write it off. Digital marketing is essential, but it has a short shelf life. Print, however, is there for credibility and longevity.   Andy’s father would have said this quote, “The secret to success is that you need to know what you’re doing. You need to know you know what you’re doing (be confident), and you need to be known for what you know.”   Interview Links: Andybuyting.com Andy on LinkedIn Carlepublishing.com How to Win Clients & Influence People: Create Instant Credibility and Gain an Unfair Advantage Over Your Competition, by Andy Buyting   Resources: Scaling Up for Business Growth Workshops: Take the first step to mastering the Rockefeller Habits by attending one of our workshops. Scaling Up Website Gazelles Website Bill on YouTube   TWEETABLES:   “Always take your future in your own hands.”   “Even the best performers in the world need a coach.”   “Print is more believable, more credible, and it will stick around longer than digital will… but you still need both.”   Did you enjoy today’s episode? If so, then head over to iTunes, and leave a review. It helps other entrepreneurs discover the Scaling Up Business Podcast, so they can also benefit from the knowledge shared in these podcasts.   Scaling Up: How a Few Companies Make It...And Why the Rest Don’t, is the best-selling book by Verne Harnish and the team at Gazelles, on how the fastest growing companies succeed, where so many others fail. My name is Bill Gallagher, host of the Scaling Up Business Podcast and a leading business coach with a Gazelles.   We help leadership teams to get the 4 Decisions around People, Strategy, Execution, and Cash right so that they can Scale Up successfully and beat the odds of business growth success. Our 4 Decisions are all part of the Rockefeller Habits 2.0 (from the original best-selling business book, Mastering the Rockefeller Habits).  

The Entrepreneurship Elevated Podcast
Episode 143: Connecting with your Customers with Andy Buyting

The Entrepreneurship Elevated Podcast

Play Episode Listen Later Apr 10, 2017 47:40


Andy Buyting is the owner of Carle Publishing and he explains how a newsletter or magazine can help you dominate an industry.  In his own words, "Own the ink of your industry and you will be profitable.  More profitable than any of your competitors."  Andy breaks down how you can use an outsourced party such as his or you can do it on your own.

Natural Born Coaches
NBC 035: Andy Buyting: From Client to Coach

Natural Born Coaches

Play Episode Listen Later Dec 21, 2014 31:45


Andy Buyting got so much value from the coaching that he was receiving that he decided to become a coach for the same company.  He's now a strategic advisor who works with CEOs and leadership teams to improve their performance! 

coach clients ceos andy buyting