Brand Slam Podcast

From the gridiron to the vineyard, Will Blackmon is redefining what it means to build a second act rooted in authenticity and excellence. Dubbed the “NFL Wine Guy,” he's on a mission to make wine more approachable, inclusive, and unforgettable. That philosophy drives every facet of his brand, from curated experiences through his concierge service, The Wine MVP, to the debut of his Blackmon Cellars Napa Valley Red Blend. On this episode of Brand Slam, hosts Joe Kayata and Mary Sadlier explore Will's journey from professional athlete to wine entrepreneur. He shares how a curiosity sparked during his NFL days evolved into a credentialed passion grounded in education, expertise and a desire to bridge the gap between luxury wine and everyday consumers. He also opens up about the challenges of life after football and the importance of intentional reinvention. Will isn't just putting his name on a bottle. With training from the Court of Master Sommeliers and multiple certifications, he's earned real credibility in the wine world. For him, mastering the craft was essential to building trust and creating something with staying power. The Wine MVP started as a way to help athletes and professionals explore wine without pressure or pretense. With Blackmon Cellars, he's now producing his own wine, a natural progression for someone who values connection, hospitality and excellence in every pour.  For Will, success off the field means finding purpose, staying curious and putting in the work—just like he did on every game day. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

What do you get when you mix one of the most iconic sporting events in the world with a masterclass in branding and personal storytelling? Episode 36 of Brand Slam. There are iconic brands—and then there's The Masters. In Episode 36 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with pro golfer Billy Andrade to talk about the power of The Masters brand and how it connects to the evolution of personal partnerships in sports marketing, Billy offers offers a unique perspective on what makes certain brands stick, both on and off the course. With only 96 players qualifying in 2025, The Masters is one of the most exclusive events in golf. But its prestige isn't just about who's on the leaderboard—it's about the experience. From the no-cell-phone policy to the limited-run merchandise that can only be purchased on-site, every detail is intentional. It's a place where tradition reigns, branding is subtle yet powerful and the patrons are treated to an atmosphere that feels more like a once-in-a-lifetime moment than a typical sporting event. Billy shares incredible stories from his decades-long career in professional golf, including his first time stepping onto Augusta National as an amateur—an unforgettable moment made even more surreal by playing alongside legends Arnold Palmer and playing a practice round with Jack Nicklaus. The conversation also touches on one of his most memorable career milestones: being the first player to win a PGA Tour event using the now-legendary Titleist Pro V1 golf ball. Throughout the episode, Billy reflects on how relationships have shaped his journey both on and off the course. For him, brand partnerships have always been rooted in personal connections. Whether it's Skechers, Dell Technologies or with Major League Baseball, he believes that strong brand relationships start with shared values and mutual respect. This episode is a must-listen for anyone interested in how authenticity, storytelling, and tradition can create lasting brand impact—on the green and beyond. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.  

College sports marketing isn't just changing—it's evolving at warp speed. As the NCAA tournament tips off, brands are rethinking their playbooks, and we have a court side view of what's next. In Episode 35 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Daryl Jasper, Vice President of Sports Properties at Learfield Sports Marketing, to discuss how brands are evolving their approach to collegiate sports marketing. From the rise of Name, Image, and Likeness (NIL) deals to the growing demand for deeper, more meaningful connections between brands and fans, Daryl shares his expert take on the new era of sponsorships. Gone are the days when a logo on an outfield billboard was enough to capture fans' attention. Today, sports marketing—both professional and collegiate—is a year-round strategy that leverages social media, digital platforms and immersive experiences to engage audiences beyond the game. Daryl emphasizes how college sports hold a unique place in marketing because the connection to a university lasts a lifetime. Fans are not just students. They are alumni, family members and lifelong supporters, making collegiate partnerships an opportunity for brands to build relationships that extend far beyond the campus. One of the biggest shifts in college sports marketing? The impact of NIL deals. Student-athletes have become key players in brand partnerships, opening up new opportunities—and challenges—for schools, brands and athletes alike. Daryl dives into how companies are structuring NIL partnerships, what these deals mean for the future of college athletics, and how they're influencing sponsorship models and athlete education. As the rules continue to evolve, brands need to stay ahead of the game. The playbook for sports marketing is being rewritten. Episode 35 has a fascinating look at how sports marketing is shifting and what lies ahead for brand partnerships in college athletics.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 34 of the Brand Slam podcast, co-hosts Joe Kayata and (add)ventures President Mary Sadlier sit down with Mark Bohen, Chief Marketing and Communications Officer at Mass General Brigham, to discuss the strategy behind one of the most significant healthcare rebrands in recent years. This effort went beyond introducing a new logo or brand identity—it was a strategic and high-stakes initiative to unify two world-renowned hospitals, Massachusetts General Hospital and Brigham and Women's Hospital, under a collaborative identity. Along with esteemed institutions like Spaulding Rehabilitation, McLean Hospital, and Mass Eye and Ear, the goal was to preserve their outstanding reputations while reinforcing a shared commitment to providing world-class patient care. Mark shares what it takes to transition from a network of independent hospitals to an integrated health system, highlighting the challenges of balancing brand identity, patient experience and internal collaboration. The conversation dives into how healthcare branding extends beyond names and logos—it requires buy-in from constituencies inside and outside the organization, as well as clear communication and sensitivity. As Mark explains, the objective was not only to unite the organization but also to reinforce the quality of care and expertise that patients associate with the brand. And with an established international presence and a reputation for world-class care, its branding had far-reaching implications. By investing in strategic communication and marketing, Mass General Brigham continues to strengthen its position as a global leader in healthcare. This episode offers an inside look at what it takes to bring a major healthcare brand into the future while staying true to its legacy. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 33 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit with Brian Bonilla, Ad Age senior agency reporter, to unpack the biggest marketing trends shaping 2025. With new tools, evolving consumer behavior and rapid advancements in AI, the industry is experiencing a shift that's redefining how brands and agencies operate. From mergers and acquisitions to the growing role of influencers, Brian breaks down what's driving the future of marketing and what CMOs need to know to stay ahead. One of the most significant shifts is how brands and agencies are integrating AI into their strategies. While AI enhances personalization and efficiency in advertising, the challenge remains: How do brands maintain creativity and human connection? Some agencies are deploying AI at scale to drive hyper-personalization, while others are experimenting with AI-generated content in groundbreaking ways. But at its core, AI can't replicate human emotion—making it critical for brands to balance automation with authenticity. Another game changer? Virtual production. More brands are investing in high-quality content creation without the limitations of traditional filming. Steve and Joe highlight how (add)ventures' virtual production wall—the largest in New England—is a prime example of how brands can leverage cutting-edge technology to produce immersive, dynamic campaigns more efficiently. Beyond technology, Brian discusses how industry shifts are reshaping agency-client relationships and how CMOs can navigate an evolving marketing landscape. More brands are shifting toward flexible creative rosters instead of relying on a single agency. The way companies connect with audiences is changing fast, and building strong relationships and staying informed on industry trends has never been more essential. This episode provides a look at the forces shaping marketing in 2025 and offers valuable insights for brands navigating a complex and fast-moving landscape.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that tap into our emotions and resonate long after the final whistle. Shelle dives into how social media has transformed the Super Bowl advertising landscape. Platforms like X and Instagram let brands engage directly with fans as their ads air, creating real-time buzz—or backlash. It's no longer about the ad itself, but about the conversation that it sparks online and in living rooms around the world. And with stakes this high, at $7 million-plus per 30-second spot, every moment matters. The conversation also highlights the strategy of releasing teasers before the game, a move that can generate early buzz but risks taking away the joy of seeing an ad for the first time during the event. Whether you are in it for the commercials, the halftime show, or the game itself, this episode will have you thinking about Super Bowl ads in a whole new light. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 31 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata chat with Andy Pearson, Vice President of Creative at Liquid Death, to reveal how the brand has disrupted the beverage industry with its fearless marketing and commitment to sustainability. Liquid Death isn't just selling water—it's leading a revolution. Known for its unapologetically edgy branding and viral campaigns, the company has transformed the way consumers view healthy beverages. Andy pulls back the curtain on the brand's innovative approach to design and storytelling, showing how they've turned a simple product into an emblem of rebellion and fun. From their iconic aluminum cans that look more like craft beer than spring water to their hilarious, no-holds-barred ads, Liquid Death proves that hydration can have an edge. But it's not just about shock value—it's about making a real difference. At the core of Liquid Death's identity is a mission to challenge industry norms, particularly through their crusade against plastic waste. The brand's “Death to Plastic” campaign champions the use of recyclable aluminum cans, setting a new standard for sustainability in the beverage industry. Their bold stance hasn't just inspired consumers; it's forcing the big players to rethink their environmental strategies. The conversation highlights the balance Liquid Death strikes between humor, creativity and purpose. From viral comedy sketches to their fearless approach to branding, the company continuously challenges traditional marketing rules while staying true to its mission. Curious about the inspiration behind their viral campaigns, or what it takes to build a brand that's both impactful and wildly entertaining? Don't miss this conversation that's equal parts insightful and thought-provoking. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 30 of the Brand Slam Podcast, co-host Joe Kayata welcomes back World Series Champion and pioneering baseball development coach Kayla Baptista, joined by her mentor, legendary baseball leader Jerry Weinstein. This inspiring episode explores how mentorship transcends five generations, genders and industries, fostering growth and collaboration. Jerry Weinstein, with a nearly 60-year career in baseball, shares how mentorship is rooted in adaptability, respect and a shared love for the game. Reflecting on his time mentoring Kayla, Jerry emphasizes the importance of treating everyone equally, valuing diverse perspectives and staying committed to learning. Kayla, in turn, credits Jerry's guidance for helping her navigate the challenges of being a trailblazing female coach in a traditionally male-dominated field. Together, they discuss the evolution of baseball, from the integration of analytics to blending old-school wisdom with modern techniques. Jerry's philosophy, “Information is king,” emphasizes the power of data in empowering players while preserving the human connection essential to effective mentorship.  This episode reveals that mentorship is more than guidance—it's a shared journey of growth, passion and purpose. Whether on the baseball field or in the boardroom, shared goals and a commitment to excellence can create a lasting impact. For more insights, check out Kayla's earlier episode, "The World Series of Branding."  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In this special episode 29 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata reflect on a remarkable year of achievements. From insightful conversations with trailblazing guests to setting major milestones, Brand Slam has solidified its place as a leading voice in the world of marketing podcasts. Over the past year, Brand Slam has earned global recognition, now ranking in the top 3% of all podcasts worldwide according to Listen Notes. With over 600,000 social media impressions, the podcast has cultivated an engaged and enthusiastic audience. Notably, Brand Slam once claimed the #1 spot in marketing podcasts on Apple Podcasts in Argentina and broke into the top 100 in the U.S. Marketing category. The podcast's success lies in the authentic storytelling and exceptional network of guests who share their journeys in business, marketing and sports. From its standout debut featuring Devin McCourty to marquee episodes with guests like Kali Reis, James White and Helena Foulkes, Brand Slam delivers fresh perspectives on leadership, success and strategy.  One unforgettable highlight was Dan Hurley's episode—just two weeks after leading UCONN to its second consecutive NCAA championship. Kathryn Tappen joined post-Olympics to explore the intersection of sports, branding and storytelling. And Tory Pachis from Amica Mutual Insurance demonstrated how bold moves can modernize and grow even the most established brands. What sets Brand Slam apart is its commitment to authentic engagement and actionable insights. Rooted in Steve Rosa's vision of resilience and purpose, the podcast is about more than stories —it's about creating real connections that inspire and resonate. Each guest brings unique insights, offering thoughtful and authentic narratives that enrich the audience's understanding and resonate with listeners at every level. Episode 29 celebrates a year of wins and offers a preview of what's ahead. As we look to the future, Brand Slam remains committed to exploring new territories, sharing game-changing insights, and delivering timely, impactful discussions that uplift and educate. At its core, Brand Slam is about sharing stories that spark creativity, imparting insights to solve problems and inspiring our audience. As Rosa often says, “Doing well begins by doing good.” Here's to the next chapter of connecting and celebrating victories. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 28 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata sit down with Tory Pachis, Senior Vice President of Marketing at Amica Mutual Insurance, for an inspiring conversation about branding, community, and connection. Tory shares how Amica's innovative marketing strategies set the company apart in the competitive world of insurance, with a particular focus on their dynamic partnership with the Boston Celtics as the team's jersey patch sponsor and their naming rights to the Amica Mutual Pavilion, a cornerstone of Providence, RI. This episode dives into how Amica has embraced sports marketing to elevate its brand, harnessing the universal appeal of sports to connect with audiences in meaningful ways. By blending local engagement with authentic storytelling, Amica creates a brand identity that feels deeply personal and rooted in shared experiences. Tory and Steve discuss Amica's emphasis on empathy and human connection—values that resonate not just in their advertising but throughout the entire organization. As a mutual company, Amica prioritizes customer relationships and long-term loyalty, weaving a genuine sense of care into everything they do. Whether through community initiatives or thoughtful partnerships, the company demonstrates how a focus on core values can build trust and foster lasting brand commitment. Listeners will gain valuable insights into the powerful intersection of sports marketing and corporate identity. Tory's personal anecdotes of community involvement add dimension to the conversation, showcasing how Amica's regional focus on New England strengthens its ties to local communities while reinforcing its position as a customer-first, community-driven insurer. In keeping with (add)ventures' commitment to giving back, this episode includes a donation from our (add)love charitable-giving program to Foster Forward, a nonprofit dedicated to empowering lives touched by foster care–a cause deeply important to Tory who serves on its board.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 27 of the Brand Slam Podcast, hosts Steve Rosa and Joe Kayata engage in a compelling conversation with Dr. Chris Nowinski, co-founder of the Concussion Legacy Foundation, about the critical issue of brain injuries in sports. This episode provides insightful exploration into the world of athletic safety, focusing on the impact of concussions and Chronic Traumatic Encephalopathy (CTE). Dr. Nowinski shares his journey from being a former Harvard football player and WWE wrestler to becoming a leading brain health advocate. His personal battle with career-ending concussions fuels his work at the Concussion Legacy Foundation, where he aims to advance research, promote safer sports and support affected individuals and families. Throughout the episode, Dr. Nowinski stresses the importance of awareness regarding repeated head impacts and advocates for systemic changes in youth sports. He challenges early specialization and prolonged contact exposure, suggesting reforms like delaying contact sports and prioritizing informed consent. Additionally, he addresses the responsibilities of major sports organizations, emphasizing the need for transparency and health-focused reforms in ongoing dialogues with the NFL and NHL. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 26 of the Brand Slam Podcast, co-host Steve Rosa and (add)ventures President Mary Sadlier explore the impactful world of corporate social responsibility (CSR), featuring insights from Joanne Dwyer, vice president of Corporate Communications and CSR at PetSmart. This episode sheds light on the strategic significance CSR plays in defining brand identity and cultivating consumer trust. Joanne explains strategies for embedding CSR into PetSmart's business framework, emphasizing the importance of making sustainable choices accessible for consumers. She highlights how PetSmart's passionate workforce, fueled by a shared love of pets, drives initiatives that differentiate the company in a competitive market. This shared passion helps to create a deep bond between employees and customers, strengthening the community around the brand.  Reflecting on her previous experience, Joanne provides insights from the bold corporate decision to eliminate tobacco products at CVS Health. The initiative underscores the impact of aligning actions with core values.  Focusing on how shared passions and CSR combine to strengthen brand-consumer relationships, Joanne shares key strategies for brands aiming to deepen their impact. The episode offers valuable insights into crafting and communicating CSR narratives that build authentic connections and foster consumer loyalty. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

On this bonus episode of Brand Slam: Overtime, co-host Steve Rosa and (add)ventures President Mary Sadlier share insights from their trip to Washington, D.C., where they explored the world of chef José Andrés, a culinary genius and global humanitarian. During their travels, they visited three of his acclaimed restaurants and witnessed the vibrant storytelling, energy of the staff and innovative spirit that define the José Andrés Group. The episode follows their journey through a variety of tasty dishes infused with rich stories and smart business ideas. Steve and Mary aim to understand the special touch Andrés has brought to his global brand over the past 30 years, observing how his forward-thinking approach blends remarkable food experiences with clever storytelling and unique dining atmospheres. They also discuss Andrés' commitment to social good, exploring how his brand makes a positive impact beyond the dining experience. Do you have a topic you'd like us to cover or are you interested in being a guest? Reach out to us at brandslam@addventures.com.

In Episode 25 of the Brand Slam Podcast, join hosts Steve Rosa and Joe Kayata as they explore the fascinating world of influencer marketing with Ian Brownhill, a social media influencer celebrated for his authentic New England charm. Ian shares his journey from working construction to support his acting career, to becoming a prominent influencer with over 1.6 million followers across social media platforms. His story highlights the powerful blend of timing, authenticity and relatable content that has enabled him to partner with major brands like Dunkin'. Ian's unwavering dedication to fostering genuine connections through local storytelling and humor sets him apart, resonating deeply with audiences who appreciate relatable narratives. By leveraging the unique traits of New England culture, Ian builds a bond with followers, transforming everyday experiences into memorable digital moments. This episode underscores the significance of influencer marketing, especially for reaching Gen Z consumers. Recent reports indicate that 87% of Gen Z favor brands that collaborate with influencers. Through engaging discussions on the power of collaborations, Ian emphasizes the importance of aligning brand values authentically and trusting influencers to integrate brand messages organically. Discover how Ian navigates the challenges of the ever-evolving social media landscape, maintaining resilience and adaptability amid potential changes like TikTok bans. He provides insights into his evolving strategy, highlighting the benefits of authentic collaboration with other influencers and the strategic efforts that continue to expand his reach and influence while emphasizing the importance of building a resilient personal brand. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 24 of the Brand Slam Podcast, host Steve Rosa and guest host Mary Sadlier explore the inspiring journey of Coole Swan, a brand committed to elevating the Irish cream market. Get to know the remarkable connection between our host, Mary Sadlier, and her distant cousin with the same name, Coole Swan founder Mary Sadlier, whose paths intertwined on LinkedIn, and led to a meeting in Dublin, Ireland last summer. Coole Swan, launched in 2007 and crafted with care in Ireland, stands out in the Irish cream market with its meticulous craftsmanship and compelling storytelling. These elements form genuine connections with consumers who appreciate both a rich narrative and a quality drink. Highlighting its Irish roots and unwavering commitment to excellence, Coole Swan creates a unique bond with those who value tradition and depth of flavor. Having established a strong presence in Ireland and the U.K., Coole Swan is now making waves in the USA.  This episode uncovers the passion and vision driving Coole Swan's journey, showcasing how its dedication to authenticity carves out a distinct niche in a market dominated by a dominant brand like Baileys. Beyond just a beverage, Coole Swan transforms the drink into a cultural experience, inviting consumers to rethink their perceptions of Irish cream and positioning itself as a leader in authenticity and passion. Sláinte! Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

In Episode 23 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Matt Light Celebrity Shoot-out at Addieville East Farm. They interview Matt Light about his New England Patriots career and transition to his eponymous foundation brand. Plus, the laughter is non-stop with comedian and actor Lenny Clarke who was in Something About Mary, Rescue Me, and DraftKings commercials. This event, organized by three-time Super Bowl champion and Light Foundation founder Matt Light, raises funds to provide young people with hands-on learning experiences outside of their everyday environments. Matt reflects on his transition from being a New England Patriot to leading the Light Foundation. He shares how the lessons he learned on the field—successes, failures and the people he met—served as a catalyst for the Foundation's growth.  A supporter of the foundation, Boston comedian Lenny Clarke, a well-known figure in the comedy and acting world, adds a touch of humor to the episode. With a career that spans movies, TV shows and TV commercials, including the memorable Sam Adams Super Bowl commercial, he discusses the importance of authenticity, especially in Boston. He shares funny anecdotes from Hollywood auditions and these iconic commercials, while underlining the crucial role of humor in advertising and everyday life. To learn more about the Light Foundation, visit https://www.mattlight72.com/ Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

In Episode 22 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Association of Leadership Programs (ALP) National Conference in Providence, Rhode Island. They speak with Michelle Carr, executive director of Leadership Rhode Island (LRI), and Lura Hammond, executive director of ALP. Michelle shares the immense honor LRI feels hosting the event—this is the first time since 1988 that they've had the opportunity. She reflects on the rich history of LRI and the hard work that's led to this moment, sharing the pride and excitement of bringing such a prestigious event to Rhode Island. Lura discusses the wide-reaching membership of ALP, which extends across the country and includes participants globally. She emphasizes the conference's role as a unique platform for global engagement and connection—she explains the value lies not only in the diverse learning opportunities but also in the invaluable connections made among attendees. Both guests highlight the essential qualities needed in today's rapidly evolving world, such as passion, collaboration, critical thinking, empathy and leading by example. They believe these traits are crucial for effective leadership and can significantly impact overcoming challenges faced by leaders today. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 21 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata attend the Association of Leadership Programs (ALP) National Conference in Providence, Rhode Island. There, they engage with the event's keynote speaker, Reginald Lewis, Executive Director of the Greenleaf Center for Servant Leadership and Adjunct Professor at Seton Hall University. Lewis highlights the core principles of servant leadership, stressing the importance of being a great listener, demonstrating empathy, fostering others' growth and building community. He also underscores the need for leaders to envision a better future despite daily challenges.  Emphasizing the crucial link between strong leadership and business success, Lewis provides actionable steps and real-world examples of how servant leadership can help businesses thrive. He also demonstrates how this approach aligns with modern consumer demands for authenticity and social impact, proving its effectiveness in today's business landscape.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

On episode 20 of the Brand Slam podcast, host Steve Rosa is joined by a standout group of interns from the (add)prentice summer 2024 program: Jessica Kalmowitz, Ella Waryas and Kenzie Freedman. A major focus of the discussion is on brand authenticity and the critical role it plays in today's marketing landscape. The interns delve into how brands can build genuine connections with their audiences and why transparency is key. They explore how their generation, often termed “the anxious generation,” values honesty and open dialogue, and how brands can adapt to meet these expectations. Having grown up with challenges such as Covid-19 school closings, the trauma of school and mass shootings and the pervasive influence of growing up on screens, their perspectives offer valuable insights into the importance of trust and authenticity. They share their skepticism towards overly polished influencer endorsements and emphasize the importance of relatable and honest content in fostering trust with consumers. The conversation also touches on how (add)ventures prioritizes trust and authenticity within its own company culture and extends these values to its external brand strategies. Our summer interns were the best cohort ever. Jessica, a rising senior at the University of Maryland majoring in public relations with a business minor, has played a key role in developing engaging content for both clients and internal communication initiatives. Ella, a graphic design major and athlete from Roger Williams University, has significantly impacted the team through her design skills and leadership. Kenzie, an incoming junior at Penn State majoring in public relations with a minor in recreation, park and tourism management, has brought a fresh and creative perspective to the marketing team. Tune in to gain valuable insights from the next generation of marketing professionals and see how their fresh viewpoints and innovative ideas are shaping the future of branding.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata discuss  the branding triumphs of the 2024 Summer Olympics. They are joined by Kathryn Tappen, the celebrated daytime studio host for USA Network's Olympic coverage. Kathryn shares her behind-the-scenes experiences at NBC Sports, discussing the challenges and rewards of broadcasting such a major event. This episode uncovers the secrets behind NBC's successful coverage, including the impactful addition of hip-hop legend Snoop Dogg to the coverage. They also explore the powerful emotional narratives that captivated audiences and highlight the standout brands that harnessed the Olympic spirit to create memorable marketing moments. We also look towards the upcoming Paralympics and the importance of authentic, inclusive brand representation. This episode is a must-listen for anyone interested in sports, broadcasting and the strategic branding that makes the Olympics a global phenomenon. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In this episode of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata are joined by Dave Stangle, the VP of Brand Marketing at Bark. As Bark continues to redefine luxury pet services, Dave dives into the fascinating world of premium pet care, including their groundbreaking offerings like Bark Box and the newly launched Bark Air, the world's first air travel experience designed specifically for dogs. Dave shares the intriguing backstory of how Bark Air was conceived. He also explains how Bark maintains a cohesive brand identity across various platforms and why humor is a crucial element in their marketing strategy. The conversation also explores the luxury pet market—unveiling trends, popular products, and future expansions. From discussing Bark Air's current operations in major hubs like London, NYC, Los Angeles and Paris, to a playful round of rapid-fire questions, this episode is packed with insights and light-hearted moments. Whether you're a pet parent, a brand enthusiast, or just curious about innovative marketing strategies, this episode is sure to entertain and inform. Tune in to understand why pets might just be the new kids, and get a sneak peek into what's next on Bark's agenda. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

On episode 17 of Brand Slam: The winning brands podcast, hosts Steve Rosa and Joe Kayata sit down with Claire Rogers from GOLF.com. She is their Director of Social Media and host of The Scoop where she brings you the sweetest stories in golf, all over a scoop of ice cream. Claire shares fascinating anecdotes, including an unforgettable Tiger Woods story that catapulted her onto the national scene and she reveals Justin Thomas' favorite hole in all of golf.  On the show we also deep dive into the state of golf as Claire discusses the clash between the traditional PGA and the new LIV Tour. She also sheds light on the brands that are thriving with their association with professional golf and shares invaluable advice for companies looking to get involved in the golfing world. You'll also hear about Claire's unique interview style, conducting conversations over ice cream with notable figures like Niall Horan from One Direction, Brooks Koepka, Dustin Johnson, Bryson Dechambeau, Max Homa and Nelly Korda just to name a few. The episode wraps up with a fun and delicious rapid-fire ice cream round, where Claire reveals her favorite flavor and discusses the best treats to enjoy while watching a golf tournament. The donation from our (add)love charitable-giving program for this episode is for Button Hole Golf, which is a non profit organization providing affordable and accessible golf facilities and programs to people of all ages and abilities. Visit addventures.com for more information. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 16, hosts Steve Rosa and Joe Kayata bring you an enlightening conversation on the future of virtual production. This episode's guest is none other than Academy Award-nominated visual effects supervisor, Jacques Stroweis, who was recruited from Hollywood to lead (add)ventures innovation of in-camera visual effects. In this episode, Jacques breaks down virtual production, explaining how it combines live-action filming, LED volumes and 3D elements in real time to create breathtaking visual content. Steve shares the strategic decisions he made during the pandemic when traditional film production was halted, leading to the establishment of New England's first Virtual Production Studio. This visionary move allowed (add)ventures to continue producing vital video content safely and efficiently while pushing the boundaries of what's possible in brand storytelling. As the episode unfolds, listeners get an insider's look at the profound impact of virtual production on efficiency, cost savings and environmental sustainability.  With Jacques' decades of experience in the movie industry and his work on iconic films like "True Lies" with James Cameron, this episode is packed with valuable insights and some behind-the-scenes secrets on some of Hollywood's biggest stunts. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In the latest episode of Brand Slam: The Winning Brands Podcast, hosts Steve Rosa and Joe Kayata dive into the world of Diversity, Equity and Inclusion (DEI). Episode 15 features Randy Martinez, chief global equity and social impact officer at Pizza Hut, who has been a trailblazer in DEI both in healthcare and the food industry. Randy shares his inspiring journey with us, discussing groundbreaking DEI initiatives such as Pizza Hut's 40-year-old BOOK IT! program and his impactful work at CVS Health with the “All Kids Can” program. Throughout the episode, Randy elaborates on his role, how success in DEI is measured, the profound impact DEI has on company culture and its significance for organizations. He also opens up about his bold transition from the healthcare sector to the food industry, sharing invaluable lessons learned along the way. In true Brand Slam fashion, the episode is filled with plenty of laughs while highlighting the critical importance of DEI in organizations. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

On this bonus episode of Brand Slam: Overtime, co-host Steve Rosa and (add)ventures President Mary Sadlier discuss Tom Brady's Patriots Hall of Fame Induction Ceremony which they attended at Gillette Stadium. They also break down the key traits that made Brady one of the greatest quarterbacks of all time and use those qualities to help serve as a blueprint for a winning brand. Brand Slam co-host Joe Kayata, who as a sportscaster covered Brady for 15 of his 20 seasons in New England, joins the conversation to share his insights from his time spent working closely with the greatest of all time (GOAT). For more on TB12 talk, don't forget to check out episode 13 with Dynasty Director Matt Hamacheck, along with episode two with Devin McCourty and episode nine with James White. On all three podcasts, they discuss the Brady brand and the characteristics that made him the greatest football player ever to play the game. Do you have a topic you'd like us to cover or are you interested in being a guest? Reach out to us at brandslam@addventures.com.

On this bonus episode of Brand Slam: Overtime, hosts Steve Rosa and Joe Kayata discuss the future of episode 12 guest Dan Hurley. According to multiple media reports, the LA Lakers are preparing a massive offer for the current UConn head coach, who recently secured back-to-back National Championships. After his latest championship, Hurley joined the Brand Slam podcast to talk about the school's brand reinvention, which has led UConn back to its glory days on the hardwood. In this overtime episode, Steve and Joe delve into Hurley's pivotal decision regarding his brand and the potential revival of one of the NBA's greatest franchises. If you missed the full episode with Hurley, be sure to catch up on episode 12 now. Do you have a topic you'd like us to cover or are you interested in being a guest? Reach out to us at brandslam@addventures.com.

In the latest episode of the Brand Slam: the winning brands podcast, hosts Steve Rosa and Joe Kayata are joined by marketing expert and author David Edelman. With a wealth of experience as a CMO at Fortune 50 companies including CVS Health/Aetna and as a senior lecturer at Harvard Business School, David brings valuable insights to the discussion on personalized customer strategy in the age of AI. The conversation covers a range of topics, from the importance of putting customers at the center of AI-driven marketing strategies to the evolving role of CMOs in the digital age. David's upcoming book, “Personalized: Customer Strategy in the Age of AI,” focuses on five key promises of personalization that companies must live up to in order to succeed. Throughout the episode, David shares his expertise and advice for CMOs looking to implement AI-driven marketing strategies and prioritize personalization in their brand strategies. With a mix of humor and insight, the conversation delves into the future of marketing and the impact of AI on the industry. Listeners are sure to gain valuable insights from this episode, whether they are marketing professionals, business owners, or simply interested in the evolving landscape of brand strategy. Be sure to check out David Edelman's upcoming book set to be released in October and stay tuned for more engaging conversations on the Brand Slam podcast. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

On this bonus episode of Brand Slam: Overtime, hosts Steve Rosa and Joe Kayata welcome back Kayla Baptista, player development coach for the Texas Rangers and recent World Series champion. Kayla reflects on the unforgettable moment of receiving her first World Series ring at just 22 years old, as well as the unforgettable celebration with her colleagues. The trio delves into how success within the organization can lead to even more success, and Kayla, a University of North Carolina graduate offers her valuable insights on Drake Maye, the talented quarterback from UNC who has captured attention as the New England Patriots' first round pick. If you enjoyed this bonus segment, be sure to check out the full episode four with Kayla. Do you have a topic you'd like us to cover or are you interested in being a guest? Reach out to us at brandslam@addventures.com.    

In episode 13 of the Brand Slam podcast, hosts Steve Rosa and Joe Kayata dive deep into the world of the New England Patriots brand with a focus on the Apple+ documentary series, The Dynasty. They are joined by Matt Hamachek, the executive producer and director of the series, to discuss the intricacies of capturing the essence of such a storied franchise. The Roast of Tom Brady The conversation kicks off with a discussion about the unexpected humor and rawness of the Tom Brady Netflix roast, and how it impacted Tom Brady's brand and public perception. They then shift gears to explore the creative process behind The Dynasty, including the extensive amount of footage used to tell the story of the Patriots dynasty. Brand building in professional sports As they delve into the timing of the release and the criticism the series faced for its portrayal of key figures like Bill Belichick, the hosts and Matt provide valuable insights into the complexities of brand building within the world of professional sports. From personal anecdotes to reflections on the aftermath of the release, the episode offers a fascinating look at the Patriots brand. Listeners are treated to a deeper understanding of the challenges and triumphs of the New England Patriots brand, and the impact of documentaries like The Dynasty on public perception.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

Episode 12 of the Brand Slam podcast features UConn men's head basketball coach Dan Hurley, who has led his team to back-to-back national championships. Hosted by (add)ventures founder + CEO Steve Rosa and brand sportscaster Joe Kayata, this episode dives into Hurley's journey, leadership style and brand building strategies. Hurley discusses the influence of his upbringing on his coaching style, the importance of attention to detail, and the pressures of leading a successful team in the competitive landscape of college basketball. The conversation also touches on the role of brands in recruiting and team building, as well as the unique superstitions and rituals that play a part in Hurley's game day routines. From bringing UConn back to its former glory to setting sights on a historic three-peat, Hurley's dedication to his team and the sport shines through in every aspect of the discussion. It's clear that Dan Hurley is not just a basketball coach, but a brand in his own right. His authenticity, drive, and leadership have not only led to on-court success but have also cemented his legacy as a respected figure in the basketball world.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In Episode 11 of the Brand Slam Podcast, “Victory comes from within,” we dive into the concept of Inside-Out Branding with (add)ventures Founder + CEO Steve Rosa and President Mary Sadlier. Inside-Out Branding focuses on building a strong internal brand culture first, turning employees and current customers into true brand champions. By aligning a company's culture, internal communications, and employee engagement with the brand's core values, the brand's authenticity shines through and influences how customers perceive and interact with the brand. We discussed how economic shifts and technological advancements have shaped Inside-Out Branding, and how brands like Patagonia exemplify this approach by integrating their commitment to environmental sustainability into every aspect of their business. Metrics such as employee engagement levels, brand consistency, and customer loyalty are crucial in gauging the success of Inside-Out Branding. And as the branding landscape evolves with AI, the human experience remains at the core of impactful branding efforts. With 35 years of expertise in the field, Steve even shared advice for CMOs looking to implement Inside-Out Branding, emphasizing the importance of truly listening to employees and customers, integrating their insights into the branding strategy, and experiencing the brand in visceral ways. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

In Episode 10 of the Brand Slam podcast, we sit down with Helena Foulkes, a seasoned CEO and executive who has played a significant role in the healthcare and retail industries. With an impressive track record at CVS Health and Hudson's Bay Company, as well as a run for Governor of Rhode Island, Helena brings a wealth of experience to the conversation. One of the highlights of the episode is discussing the 10-year anniversary of the bold decision made by CVS to stop selling tobacco products, a move that took $2 billion worth of revenue off store shelves. This courageous decision to align with the company's healthcare focus rather than profit showcased the power of purpose-driven leadership. The conversation also delves into Helena's work on initiatives such as the CVS Real Beauty campaign and the creation of the ExtraCare loyalty program. Her dedication to promoting positive messages and creating value for customers shines through in these discussions. Helena's commitment to giving back to the community, both through her professional roles and personal endeavors including her run for Governor of Rhode Island, is another key theme of the episode. From her community service work to her board leadership with brands like Costco, Helena discusses the importance of purpose in all aspects of her life. Overall, Episode 10 of the Brand Slam podcast with Helena Foulkes offers valuable insights into purpose-driven leadership, the power of branding, and the importance of giving back to the community. Helena's story is a reminder that success is not just about profits, but about making a positive impact in the world. The donation from our (add)love charitable giving program for this episode is for Inspiring Minds, which is a non-profit organization that empowers students to succeed and thrive in school and life.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

In this episode of Brand Slam, we were joined by former Patriots running back James White, who gave us insight into his incredible Super Bowl performances and leadership style on the field. Known for his standout performance in Super Bowl LI, where he scored three touchdowns and a two-point conversion, James shared his experience of playing in high-pressure situations and overcoming adversity. One of the key takeaways from our conversation with James was the importance of authentic leadership. He emphasized the value of owning your own leadership style and working with a team of dynamic and vocal leaders to achieve success. James also shared inspiration for his “Sweet Feet” brand. As we head into Super Bowl weekend, it was inspiring to hear from a three-time champion, who continues to make his mark on the game even after retirement. White now works as a Big Ten Network analyst, SiriusXM radio host and is the host of The Money Down Podcast. Don't forget to tune in to his podcast for more insider insights from this NFL great! If you enjoyed this podcast, please help Brand Slam win. Share episodes with friends, like and post episodes on your social channels. The exposure will help us keep bringing quality content to you. Thanks again from your friends at Brand Slam, the winning podcast from (add)ventures. Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

In Episode 8, we had the pleasure of sitting down with the remarkable former world boxing champion and current co-star on True Detective: Night Country, Kali Reis. We dove deep into Kali's journey from the world of boxing to the entertainment industry, discussing how her winning mindset has helped her transition into acting. We also explored the significance of Kali's role on True Detective, where she and Jodie Foster make history as the series first two female costars. We also delved into her heritage as a Seaconke Wampanoag and Cape Verdean, and the importance of representing her background on screen, especially as the first indigenous co-lead on an HBO series. Additionally, Kali shared her personal struggles and how she overcame them with resilience and determination, offering inspiration to young athletes and aspiring actors. It's an episode filled with incredible stories, wisdom, and insight on her brand transformation into a Hollywood star. The donation from our (add)love charitable giving program for this episode is for Protect the Sacred, which is a non profit organization that educates and empowers the next generation of Native leaders to strengthen Indigenous sovereignty.  Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com. 

Welcome to "Humankind of AI,” where we dive deep into the fascinating world of artificial intelligence and its impact on humanity. In this episode, we invite you to join us as we explore the intersection of AI and humanity with Scott Maiocchi, (add)ventures Senior Vice President, Executive Producer, and our resident AI expert. Scott brings his wealth of knowledge and experience in AI to the table, offering valuable insights into the future of AI and sharing groundbreaking ways in which we are incorporating this transformative technology into our agency. As we delve into the conversation, you'll gain a profound understanding of the potential and applications of AI, as well as its role in shaping the future of innovation. Scott provides a glimpse into the exciting developments on the horizon, giving us a sneak peek of what the future holds for AI and its profound impact on various industries. Furthermore, (add)ventures founder + CEO, Steve Rosa, imparts his wisdom and shares his vision of leveraging AI for the greater good. Steve shares his perspective on why embracing AI as a force for good and guiding its evolution to serve humanity is paramount. As Steve aptly puts it, "We always believe that technology must serve humanity, not the other way around." Tune in as we embark on a thought-provoking journey exploring the profound potential of AI to spark creativity, drive innovation, and ultimately, benefit humankind. Whether you're a seasoned AI enthusiast, a curious novice, or simply passionate about the impact of technology on our world, this episode is a must-listen for anyone seeking a deeper understanding of the transformative power of artificial intelligence. Join us and be inspired by the endless possibilities of a "Humankind of AI.” Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.   

Join us for an engaging and informative conversation on the importance of brand reinvention. In this episode, we feature Samantha Lomow. She is best known for her 20+ years at Hasbro where she was the President of Branded Entertainment and led the company's portfolio of Global Brands. She also played a pivotal role in building multi-billion dollar entertainment franchises of GI Joe and Transformers.  Samantha was also the Chief Customer Officer at Footlocker and is currently on the board at Claire's and is the founder and CEO of her newest endeavor Playworks! 

Join us for an engaging conversation on the importance of building a lasting brand, emphasizing trust and longevity. In this episode, we feature Frank Carpano, a veteran sports anchor from NBC 10 in Providence, who has sustained a remarkable 43-year career at a leading TV station. We'll also reminisce with Brand Slam co-host Joe Kayata, who worked alongside Frank for 18 years and Steve Rosa who interned for Frank during college.

Join us for a conversation with Texas Rangers player development coach Kayla Baptista. She shares three big reasons why the Texas Rangers are in the World Series this year. Plus, how she has broken barriers in baseball as a 22 year-old female coach in the major leagues, by building her own brand in a male-dominated field.

Join us for a conversation on multicultural marketing about how US companies can increase business with Hispanic and Latin audiences with our Director of Marketing and Strategy in Miami, Marié Hernández. She shares more about how brands can develop successful campaigns that amplify Hispanic and Latin voices and identify with audiences through authenticity. We dig into why it's increasingly important to understand how nuanced every identity is and why brands need to create inclusive campaigns and communications. 

This week, we're thrilled to be joined by 3-time Super Bowl Champion and former New England Patriot Devin McCourty as our show's first guest! We're talking all things branding – from how to create a successful personal brand to how team culture develops inside-out branding that sticks. McCourty shares stories from his time in the NFL, including some Tom Brady highlights, and digs into how he and his twin developed their long-time joint brand on and off the field. Plus, we couldn't do a show about the NFL right now without giving our hot-takes on Taylor Swift's impact on the league.

Join us for the first ever Brand Slam podcast, featuring our founder and CEO Steve Rosa and brand sportscaster Joe Kayata. Hear how (add)venture's NICE culture has grown us into a successful branding and marketing agency that stands out from the crowd and scores touchdowns for our clients every day. Steve shares his personal severe Covid recovery story and his wisdom from decades of overcoming odds and expectations while building a business. He reminds us that it's the people who truly make an organization flourish.