Podcast appearances and mentions of bryan o'rourke

Bryan O'Rourke – IHRSA board member and all-around fitness industry expert – unpacked the implications of the coronavirus vaccine with us. During the session, he remarked that the coronavirus vaccine is deeply rooted in the public's opinion of the government – which isn't promising at the moment. Yet, he shares why he believes that time will turn the torrent of skepticism into optimism regarding this new vaccine. This webinar is made possible by our sponsors, Virtuagym and GoCardless. Virtuagym is a leading provider of fitness technology for coaching, member engagement, and club management. Click on the link to find out more and book your free demo: http://bit.ly/VirtuagymEN GoCardless is on a mission to take the pain out of getting paid for businesses with recurring revenue. Discover their innovative payment infrastructure here: https://gocardless.com/

This week, on the Fitness + Technology podcast, host Bryan O'Rourke continues his second series of interviews with guests on the ongoing crisis of the coronavirus pandemic. Listeners will hear their insight into how their handling the situation from licensed franchise operations to communication strategies for crisis management. We hope these conversations continue to be of value and interest to you as the situation continues. If there is anything we can do for you, again please reach out @bryankorourke or at bryankorourke@gmail.com. Interview 1: Bryan is with Rick Mayo, Leading Franchisor of Alloy Personal Training in Roswell, Georgia. Rick and his team conduct over 60,000 personal training sessions a year with over 1000 clubs licensed worldwide. One Powerful Quote:  15:38: “Stay focus on the things you can do. There are so many things right now that are outside of our control…But there are a lot of things that we can control. Just focus on what’s right in front of you right now.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:28: Bryan asks Rick how he and his team have handled their operations. Rick says their personal training facilities have remained open and describes how this is possible and what they have done. 5:38: Bryan adds that Alloy also offers digital training options for their platform, and Rick describes how Alloy has pivoted that platform for marketing engagement. 8:51: Bryan and Rick discuss how this shift has become a convenience for clients. Rick admits that taking their digital offerings to market will continue to be a part of their strategy. 9:45: Bryan comments on Alloy’s community support, and Rick describes how their organic engagement is relevant and benefits their members. 11:53: Bryan inquires with Rick on what he thinks is the biggest concern for others. Rick admits he does not know the right answer, but he shares similar pain points including public perception for business owners if they should stay open. 15:38: Rick offers his final thoughts and advises listeners to take control of the situation. He mentions how the availability of technology should motivate owners to engage with their members and the community. Guest Contact Information: https://www.linkedin.com/in/teamalloy/ https://twitter.com/CoachRMayo https://www.facebook.com/rick.mayo.395 https://www.rickmayo.com/ https://alloypersonaltraining.com/ Interview 2: Bryan is with Brandi Bergeron, Digital Brand Strategist & Brand Developer of Moon Mission Media, a boutique marketing firm that has helped significant group of operators, suppliers, and industry groups and are deeply familiar with trends, opportunities, and challenges facing both the industry as a whole as well as specific technology providers among others.  One Powerful Quote:  20:00: “If we play the long game, as we set out what we do, all the efforts and tasks that we choose to work on that will connect us to the long term goal puts us in more in-touch in the overall big picture. You know we can reframe our potential past mistakes or business omissions as opportunities for deeper learning and growth.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 18:30: Bryan asks Brandi about her marketing philosophy as they discuss short and long-term planning. Brandi says this is a perfect opportunity for businesses to outline their communication strategy with their overall brand. She also mentions that, if owners align their goals and future success, it will allow them to recognize potential mistakes or omissions as a time for learning and growth. 20:45: Bryan inquires with Brandi about deeper learning for users and the community. Brandi explains how the fitness industry has quickly adapted, and the goal of the business is still executing. 21:34: Bryan and Brandi discuss crisis management strategies, and Brandi offers her five tips on how to the situation. 23:07: Bryan and Brandi speak on the benefits of having a protocol in place. Brandi illustrates that a sound plan aligns a business’s values and mission in a cadence that members/users will acknowledge and trust. 26:21: Bryan and Brandi delve into transparency and honesty and how the perception of truth is shared. 28:19: Brandi explains how progressive values and doing good work is key for owners/operators to run their business and serve the community. 29:43: Brandi highlights how evolving in times of uncertainty/duress will force us to re-evaluate the way we interact and conduct business. 30:25: Brandi offers her final remarks and encourages listeners to remain calm as there will be a better tomorrow for everyone in the end. Guest Contact Information: https://www.linkedin.com/in/brandijbergeron/ https://twitter.com/brandijude https://www.facebook.com/brandi.bergeron.96 https://www.moonmissionmedia.com/  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes special guests from across the industry in wake of the coronavirus pandemic. As leading thinkers and experts in fitness and club operations, listeners will hear their foresight into the future and how you can stay prepared in this time of uncertainty. The upcoming podcasts will be a series of interviews we hope will be of value to you as this situation unfolds. If there is anything we can do for you, please reach out @bryankorourke or at bryankorourke@gmail.com. Please know, we will get through this. We wish everyone the best. Interview 1: Bryan is with Garrett Marshall, Leading Business Developer, Strategist, & Innovator of Xponential Fitness in Irvine, California. This chain has over 1,800 facility locations and an 8 brand network. One Powerful Quote:  8:47: “We did make a deliberate decision to not over communicate and stick to a 48-hour schedule, so that we could be more formally prepared, and you know, not having the team speaking from a unified place.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 4:40: Bryan asks Garrett about his current situation and how he’s dealing with the impact. Garrett illustrates how transparent his executive team communicates and how they prepared for probable scenarios with staff/members being exposed and closing locations. He says they have taken the simplistic approach and are trying to meet members halfway. 8:05: Bryan inquires with Garrett as to when his management knew they had to prepare a communication plan around the coronavirus. Garrett says they had an internal discussion and monitored the scope of the situation to see its severity. He says, with the constant stream of new information, he and his team decided to implement 48-hour updated talks to keep their teams unified. 11:10: Garrett mentions how this issue could be a lynchpin for some brands. He describes how they can differentiate themselves from the rest such as offering free streaming service for members. Guest Contact Information: https://www.linkedin.com/in/garrettmarshall/ https://www.facebook.com/garrett.marshall.56679 Interview 2: Bryan is with Dr. Paul Bedford, Researcher, Presenter & Fitness Industry Expert on Retention, Attrition, & Customer Experience. He has helped numerous operators worldwide retain customers & increase revenue. One Powerful Quote:  22:18: “I actually think the small organizations are going to be the ones that get the biggest hit, but I also think they’re probably the ones who customers are going to stay loyal to. And if you haven’t created the loyalty already, if you’re just providing a transactional situation,… then there’s no loyalty there.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 15:25: Paul gives listeners some practical advice on how operators can keep their customers. You can watch the video he’s created for his followers here: https://www.retentionguru.com/blog 17:19: Paul gives his summary of the three phases that will impact membership attendance and retention for health club facilities. He lists what these brands should do. 20:20: Bryan asks about Paul’s personal experience in the UK. He says he is concerned but surmises the opportunity for small operators to build their value and foster a sense of community. Guest Contact Information: https://www.linkedin.com/in/drpaulbedford/ https://twitter.com/guru_paul https://www.retentionguru.com/ https://www.facebook.com/paul.bedford.378 Interview 3: Bryan is with Mike Leveque, Chief Operating Officer of MYZONE. MYZONE is the industry’s leading wearable technology solution and is in over 6,000 facilities in 65 countries. One Powerful Quote:  25:32: “The businesses that will win during this crisis and coming out of the crisis are the ones that do the social connectivity…It’s social connection, social cohesion, social connectivity that’s needed and to the extent that you can leverage technology to continue to build relationships with your clients that’s really important.” Bullet Points (w/ timestamps) - Highlighting key topics discussed: 25:00: Bryan and Mike discuss how brands are approaching solutions to the situation for members. Mike says that the ingenuity of technology and social connectivity will leverage successful businesses. 26:40: Mike continues with examples of social campaigns and the impact for users in continuing their fitness journey. 28:52: Bryan agrees with Mike, and they mention how keeping gamification as a core aspect to keeping users engaged. 30:30: Mike offers his finals words of wisdom and reminds listeners that these hardships are temporary. Guest Contact Information: https://www.linkedin.com/in/mike-leveque-29672b1/

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes brand and content strategist, Keri Roberts. Keri serves in a variety of roles, most notably as the podcast host for Inside VOICE and program director for VOICE Summit, one of the largest international conferences for chat and intelligence agents. As one of the leading marketers in the voice automation industry, listeners will enjoy hearing Keri’s thoughts as she and Bryan discuss the importance of implementing voice interface in your brand’s strategy. If you are interested in hearing Keri Robert’s Inside VOICE interview with Bryan on “Voice in the Fitness Industry”, you can listen to it here: https://anchor.fm/insidevoice/episodes/Voice-in-the-Fitness-Industry-with-Bryan-K-ORourke-e816j1 One Powerful Quote:  19:13: “I think voice is something that it’s not just a gimmick. It’s not just something that’s here for a bit and going to go away. It reminds me very much of when social media came out… Voice is and continue to be the same way... I encourage to get educated on it and really think about how you can utilize it for your business, whether it’s internally or externally, with your potential customers.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 2:58: Keri shares with Bryan how voice was an early adopter for younger users and the statistics behind leading brands using voice in their industries. 6:00: Bryan and Keri discuss how voice integration is a seamless interface for people to adopt technology into their lives. Keri adds how A.I. is a continuous learner through emotional intelligence and voice patterns to create trust and empathy. 9:46: Bryan asks Keri about her background and how she transitioned into her current role. 12:13: Keri discusses specific voice skills and voice role examples evident in the fitness/health club industry can create efficiency for users. Bryan agrees and notes that these and other functional tools will integrate into our daily routine. 16:54: Bryan inquires with Keri on how listeners can involve themselves in the voice industry. 19:13: Keri offers the listeners her advice on why they should consider adopting voice for their business and how to learn from it. She says that it is an invaluable tool that continues to grow and will eventually be omnipresent.   Bullet List of Resources: https://www.linkedin.com/in/kerinroberts/ https://www.voicesummit.ai/ Guest Contact Information: https://www.linkedin.com/in/kerinroberts/ https://www.facebook.com/kerinicoleroberts https://twitter.com/kerinroberts https://www.bryankorourke.com/ https://www.linkedin.com/in/bryankorourke/ http://www.fittechcouncil.org/ https://www.youtube.com/user/bko61163  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes back Matthew Januszek from CES 2020 in Las Vegas. CES, the Consumer Electronic Show, is one of the largest exhibitions in the world attracting business leaders and pioneering thinkers to a forum where many industry’s most relevant issues are addressed. Listeners will enjoy hearing Matthew’s deeper insights from this experience and the great impact it had on his view from their previous interviews.  One Powerful Quote:  7:07: “I think in the world of fitness just that the ability to kind of tailor information, support, guidance to you in a way that just never been possible in the history of the universe that was really, really powerful…Technology is a good thing because it allows us to do things that were never available before.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:30: Matthew confesses that he felt uninformed on the impact of technology with the fitness/health industry before attending CES 2020.  5:22: Bryan asks Matthew his first impressions on attending the conference. Matthew mentions that the power of information is unprecedented and how the accessibility will greatly benefit users. Bryan agrees and adds how the early stages of implementation will be challenging for legacy operators with fragmented systems of data. 11:40: Matthew and Bryan discuss key features like voice and sensory data as examples of integration into lifestyle habits. Matthew addresses he didn’t quite understand this until he saw at CES exhibitors showcasing the convergence of data management and content creation. Bryan agrees but notes that this is only the beginning as the greatest business models haven’t been invented yet.  18:58: Matthew remarks that going to CES gave him a new perspective on the expectation of the consumer. Bryan agrees and offers how the physical and digital realms will coalesce together.  23:30: Bryan and Matthew talk about the data strategy of business operators. With the proliferation of data, they agree that it can be difficult to decipher what is resourceful to use.  29:30: With a decrease in innovation, Bryan warns how large companies are going unregulated with monopolized control of data. Matthew suggests that there will be innovators servicing niche markets, and Bryan adds on about the importance of branding.   36:45: Matthew and Bryan share their thoughts on business partnerships and the value of strategy. Bryan advises that there needs to be a shift in the traditional business mindset, particularly in relevancy. Matthew says that niche business innovators will have the advantage in servicing communities through personal and frictionless experiences.  42:00: Bryan and Matthew sign off as regarding that trust is the most essential factor in branding a business. Matthew remarks that, unlike technology, trust is an instinctive human trait that we can either accept or reject. Bryan agrees and comments that trust will be in completely digital or human interfaces so long as the audience embraces its authenticity.   Bullet List of Resources: https://www.linkedin.com/in/matthewjanuszekescape/ https://ces.tech https://www.linkedin.com/posts/bryankorourke_software-eats-everything-activity-6621445768387657728-b2Va/ Guest Contact Information: https://www.linkedin.com/in/matthewjanuszekescape/ https://twitter.com/MatthewJanuszek https://www.facebook.com/matthew.januszek  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes business owner and fellow podcaster, Matthew Januszek. Matthew is the co-founder of Escape Fitness, which specializes in functional training experiences, and leads his own podcast Escape Your Limits. His show along with the success of his business have made Matthew a highly regarded figure in the space. Listeners will enjoy Matthew’s insights as he and Bryan discuss his background, technology adoption, and their overall thoughts on the industry.  If you interested in hearing Matthew Januszek’s podcast interview with Bryan on “Building Trust For the Future of Fitness”, you can watch it here https://www.youtube.com/watch?v=7b0kE524uYY&t=15s or download: https://escapefitness.com/us/podcast One Powerful Quote:  32:20: “I think with the world as it is and technology, you’ve got to find some way to just staying open and connected to all different parts of what goes on and sort of work out what information to pay attention to and what not to, so you can make sure you’re still going to be relevant.”  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:30: Matthew shares his background and the story of Escape Fitness to listeners.  6:26: Bryan asks Matthew his intent on creating content and the impact for the industry. Matthew says he was always interested in producing it and wanted to bridge the gap on educating users.   8:47: Bryan complements Matthew on the quality of his production, and Matthew shares that his series was meant to be an inspiration to his younger self before starting a business. He wants his platform to be a guide for those to see what it takes to be an owner.  11:49: Matthew offers his perspective on technology and what that means. He suggests the right channel with the right information will help people implement a better wellbeing and lifestyle.    15:55: Bryan and Matthew discuss the challenges in simplifying data and quantifying the best metrics. They both agree that this is difficult, and many operators do not account for long-term implications.  23:56: Matthew predicts that the future of the industry will see a convergence between corporate and home gym experiences with trackable data of exercise, nutrition, and wellbeing. This will provide a greater context to the user and better optimize their health.  31:21: Matthew advises his listeners to keep an open mind and embrace change. He suggests that people need to continuously innovate and understand their position in order to stay relevant.  Bullet List of Resources: https://escapefitness.com/ https://www.linkedin.com/in/matthewjanuszekescape/ Guest Contact Information: https://www.linkedin.com/in/matthewjanuszekescape/ https://twitter.com/MatthewJanuszek https://www.facebook.com/matthew.januszek  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and long-time supporter, Chris Stevenson. Chris has lead key roles in the space such as serving as an IHRSA Board Member, owner of Stevenson Fitness, and as the founder of Stevenson Consulting. As an international speaker and strategic business advisor, Chris is considered one of the leading thinkers in all aspects of the health club industry. Listeners will enjoy Chris’s view on the future as he and Bryan discuss the value of automation, the relevance in adopting technology, and keeping the human experience core to any operation.  One Powerful Quote:  16:23: “If at each point, each touch point in the customer journey, you’re able to create an awesome human element and a seamless technology element, you’re going to be successful. You’re going to make people happy.”   4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:32: Chris shares his thoughts on the latest adoption trends in the health club space and the value of automation. He says these insights can be impactful for both physical and digital aspects in order to focus on delivering frictionless experiences for customers.  8:40: Bryan asks Chris his opinion on the challenges in finding what is relevant in adopting technology. Chris agrees that this is the single biggest problem facing adopters, and the answer will be to integrate all of the applications into one solution.   12:23: Chris and Bryan discuss the human experience as the most important fundamental in any operation. Chris advises implementing technology in simple adoptions and to commit to its full usage. Bryan and Chris both agree that this integration will benefit both consumers and businesses.  21:24: Chris expresses his thoughts on the bifurcation of the industry. He suggest owners need to be aware of their position in the market and adjust accordingly based on their innovations, pricing, and customer expectations.  Bullet List of Resources: https://stevensonempowers.com https://www.linkedin.com/in/chrisstevensonfitness/ Guest Contact Information: https://www.linkedin.com/in/chrisstevensonfitness/ https://www.facebook.com/chris.stevenson.1232 https://twitter.com/StevensonStrong

In these days of fake news, Facebook and Google monopolies and general misinformation, trust is hard to come by. Bryan O'Rourke knows how important trust is in any business, and why inspiring long-term confidence will shape the future of fitness, changing the leaders of internet activity as we know them. From a fitness futurist, board director, advisor, keynote speaker and president of the Fitness Industry Technology Council, this episode is a lesson in how fitness as we know it is going to grow in ways that are unimaginable to most of us today – trust us. Watch the full episode on YouTube

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and advocate, Emma Barry. Emma has lead key senior roles including Director of Group Fitness for Equinox and as a founder for group fitness exercise for Les Mills International. As an author, speaker, and advisor, Emma is considered one of the leading thinkers in the personal betterment sector. Listeners will enjoy Emma’s views on the space as she and Bryan discuss implementation, user experience, and the business model behind boutique studios.  If you are interested in Emma Barry’s article publication “Customer Engagement in Boutique Studios” featured in EuropeActive’s Retention Report, you can purchase it here:  https://blackboxpublishers.com/en/publications/customer-engagement-in-boutique-studios/ One Powerful Quote:  4:31: “I think the surge definitely is going to continue and increase because we are living in times of convenience with technology and able to take experiences with us… some of these experiences aren’t the same in person, and it doesn’t matter.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:00: Emma shares her insights on the boutique studio phenomenon and the impact use of technology. She says these facilities have an advantage in marrying technology with their customers because it delivers high touch, personalized experiences. 6:26: Bryan asks Emma her opinion on the augmentation of at home streaming from boutique facilities. Emma agrees that this is a great option for those who want convenience in their lives, but there still may be those who attend in person events for unparalleled experiences. 9:21: Emma discusses the gap in understanding the millennial generation and the boutique craze phenomenon. She says that operators should adjust their offerings accordingly to the market, particularly for boomers who may participate in small group activities. She and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers. 11:58: Emma and Bryan discuss innovation and noticeable trends in the space. Emma mentions the proliferation of offerings in the boutique sector including “hybrid” clubs and how their options have changed into a more specialized service.  15:00: Emma offers some pearls of wisdom and advises listeners to know their “why” and purpose for wanting to be in the boutique fitness space. She mentions that new owners should due their due diligence and understand all of the factors before committing to enter into the market. Bullet List of Resources: http://emmabarry.com https://www.linkedin.com/in/emma-barry-51ba6a3/   Guest Contact Information: https://www.linkedin.com/in/emma-barry-51ba6a3/ https://www.facebook.com/emma.barry.33 https://twitter.com/emzboobarry  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and colleague Hans Muench, principal of Muench Solutions Consulting, live from Amsterdam. Hans has served in a variety of executive roles including the Director of Europe for IHRSA, Chief Development Officer for Elixia Clubs, and currently serves as an advisor for VirtuaGym and Urban Sport Clubs. He is an ambassador for Gym Factory and acts as a consultant for suppliers and club operators. As one of the leading, trusted advisors in the European health club market, listeners will enjoy Hans’s advice as he and Bryan discuss the overall shape of the marketplace and recap VirtuaGym’s FitNation 2019. One Powerful Quote:  4:31: “There is much of a danger [technology] to be too early as too late…You can only really effectively do as much innovation as you can integrate and implement in your organization.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:26: Hans shares his perspective on the European marketplace and the misconception of “one size fits all” approach.  He mentions how innovators are adapting in countries with low penetration rates and understanding the implications of political events such as BreExit in the UK.  6:26: Bryan asks Hans his opinion on the budget model in Europe and the focus on high volume, low cost sector of the industry. Hans says this strategy may succeed if clubs raise prices and build their presence to be dominant in the market.  9:21: Hans discusses how innovation and technology must be integrated into an organization at the right time. He warns, though, that there is a limit to how that can be implemented. He and Bryan also discuss how this is a competitive advantage and the opportunity it gives owners for scalability and value to their customers. 11:58: Bryan asks Hans about the idea behind VirtuaGym’s FitNation 2019 Conference and the importance to its attendees showcasing keynote speakers, location, and topics discussed. 15:00: Hans encourages listeners to visit Europe to learn and understand from savvy operators and their innovation adoptions compared to the U.S.  Bullet List of Resources: https://www.hans-muench.com https://fitnation.co Guest Contact Information: https://www.hans-muench.com https://www.linkedin.com/in/hans-muench-653346a/ https://twitter.com/Lazarusmunich https://www.facebook.com/hans.muench1  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes friend and colleague Sean Maguire, MD and founder of Legend Club Management Systems. As one of the leading technologists in the fitness facility industry, Sean founded Legend in 2002 as a software solution provider for fitness club operators in the UK. Legend now provides leisure management software and outsourced services to hundreds of fitness facility operators in the public, private, and educational sectors. Listeners will appreciate Sean’s advice as he and Bryan discuss the future of technology and consumer trends in the market along with business philosophies and insights. Legend will be hosting its annual conference October 10th in Birmingham, UK. To learn more, click here. Bryan O’Rourke will keynote the event.  One Powerful Quote:  4:50: The consumer has somehow overtaken us, but certainly, has stepped off our path, and we’re trying to understand where that consumer is going to be. 4-10 Bullet Points (w/timestamps) - Highlighting key topics discussed: 3:58: Sean shares his perspective on the highly competitive marketplace of the UK from the consumer of today to the challenges of continuously developing and innovating Legend. 9:14: Sticking with theme of consumer power, Bryan asks Sean the importance of having a leading, enterprise platform system for servicing the consumer. Sean says owners must align the “how” and “why” of supplying technology for operations without sacrificing the future.   12:54: Sean discusses the differing outcomes in the public and private sector of lifestyle modification in the healthcare system. He and Bryan also discuss the importance of integrating customer support and frictionless service for the user experience.  20:10: Bryan asks Sean about the 2019 Legends Conference and the importance to its customers showcasing latest software, plans for the future, and the opportunity to meet with fellow operators. 23:12: Sean offers some pearls of wisdom for his listeners including the importance of listening to customers and stakeholders. 33:23: Bryan and Sean address the outreach and monetization opportunity for the inactive, mass population as the biggest problem of the public health sector.  Bullet List of Resources: https://www.legendware.co.uk https://www.facebook.com/LegendWare/ https://www.youtube.com/watch?v=a-RWLcqGHnk Guest Contact information: https://www.legendware.co.uk/our-people https://www.linkedin.com/in/sean-maguire-88b0511/  

This week, on the Fitness + Technology podcast, host Bryan O'Rourke welcomes longtime friend Rick Mayo, founder and CEO of Alloy Personal Training Center. Initially started in 1992, Rick created Alloy in 2010, a consulting and licensing company as a platform for the Alloy personal training systems, with over 1000 clubs licensed worldwide. Rick shares his thoughts on how to effectively implement technology in the fitness realm, as well as the launch of Alloy's new franchise model. Listeners will appreciate Rick's whip-smart sense of humor and he and Bryan's rapport as they discuss the state of the industry today.  One Powerful Quote:  6:00 In this day and age, you can't ignore [tech]. It's the big disruptor for everyone. You can say what you want about it, but if you talk negatively about it, it's just because you're scared of it.  4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:10: Rick shares his journey, from working as a personal trainer to pay his way through college, to growth in the 90s to his current status as an icon in the fitness industry.  5:59: Rick shares how he has used tech to grow and advance his business over the years and how tech can be a vehicle to enhance human-centric activities like coaching.  8:50: Sticking with the theme of tech, Bryan asks Rick why some people seem to get lost when it comes to technology implementation, and how do to so effectively. Rick says most people see it as a way to leverage time and effort, but stresses how it can't be used as a way to replace human beings but a way to scale or enhance services, not an end in and of itself.  17:15: Rick discusses his company's plans to launch as a franchise, how he came to that decision and how it will benefit both the brand and consumers.   19:15 Rick offers some pearls of wisdom for his listeners from his 30+ years in the industry, including the importance of trust.  Bullet List of Resources: http://www.alloypersonaltrainingcenter.com/ https://www.facebook.com/AlloyPersonalTrainingCenter/ https://www.youtube.com/channel/UCj2LnSyAUT8F9GPoXrCB8Pg Guest Contact information: http://rickmayo.com/#!/home https://twitter.com/CoachRMayo  

On this week's Fitness + Technology podcast, host Bryan O'Rourke welcomes, from beautiful Copenhagen, Denmark, Kenn Gudbergsen, co-founder of TrainAway. TrainAway is a mobile app that provides users, especially travelers, access to gyms directly on their phone. Recently, TrainAway partnered with IHRSA to offer a passport program that provides IHRSA member with a 25% discount and participating clubs while they travel. Listen in as Kenn and Bryan discuss industry trends including the upswing in travelers, especially millennials, who still work out while they travel. One Powerful Quote: 22:22: “It's all about learning. We need to learn from our users, and we need to learn from the gyms. It's the fundamental feedback loop we need to succeed at...being able to learn from your users is so important.” 4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed: 3:05: Kenn gives us a quick rundown of his business philosophy, as fully articulated in a recent article published in LinkedIn, and how this serves as the basis for TrainAway. 6:25: Bryan asks about the notion of convenience. How big is the marketplace for young, itinerant people like the ones TrainAway attracts? Kenn believes that the growth of people who describe themselves as fit and active is a huge factor. 8:35: Kenn shares the three main value propositions he hears from club owners who work with TrainAway to attract travelers. 11:25: Kenn talks about the partnership between IHRSA and TrainAway, which includes a passport program that provides IHRSA members with discounted access to clubs when they travel. 19:50: Bryan asks Kenn what inspired him to start Trainaway. 18:40: Kenn talks about what it's like to be an entrepreneur in the nordic region. 21:20: Kenn shares a few pieces of important information he has learned along the path of being an entrepreneur, including the importance of finishing work. Bullet List of Resources: https://www.trainaway.fit/ https://www.linkedin.com/pulse/how-fitness-industry-loses-out-potential-revenue-world-gudbergsen https://www.ihrsa.org/ https://www.ihrsa.org/improve-your-club/programs-for-members/passport/ Guest Contact information: https://twitter.com/kegu10ab?lang=en https://dk.linkedin.com/in/kenn-hougaard-gudbergsen-5b66a044  

On this week's Fitness + Technology podcast, Bryan joins us direct from the 2019 IHRSA Conference for a member roundtable entitled “Club Technology: Trends, Opportunities & Threats.”  IHRSA is a global community of health and fitness professionals representing 8,000 member clubs in over 70 countries, whose goal is to grow, protect, and promote the health and fitness industry. This year, IHRSA members flocked to San Diego to learn from and network with the best and brightest in the industry, and Bryan, after a brief presentation, takes questions from club owners and operators in the audience, while other participants and audience members chime in with their own experience as club owners and operators.

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: “What are the future trends and current possibilities in technology.” Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

Bryan O'Rourke is the President of the Fitness Industry Technology Council, fitness industry thought leader, keynote presenter, investor, and club owner. He has a talent for anticipating trends in the industry technology space, and joins Kelly Card on this episode to share his insights.   The fitness industry is changing - there’s no doubt about that. Kelly and Bryan discuss how the modern fitness consumer has changed in terms of their demands and expectations, and the role of technology in catering to and driving these experiences. They also dive into how business models within the industry are changing, and what the future will look like as the consumer, technology and even the industry itself changes. Tune in to find out more.   Key Takeaways: [:43] Kelly introduces her guest for this episode - Bryan O'Rourke. [2:04] What are Bryan's thoughts on the modern fitness consumer and the role of technology in driving the experiences they expect? [5:35] Kelly and Bryan discuss the convergence and divergence in business models that has come about as a result of consumer expectations and demands. [7:30] What is "betterment" today, and what does that mean for the customer of tomorrow? [10:22] Why is AI such an evangelist of the fitness industry and how is it relevant in creating consumer experiences? [14:18] In this age of technology, where do people fit in? [16:50] How does Bryan counter people who are coming from a tech vs human perspective? [19:33] What is OmniChannel and what does it mean for health club and gym providers? [23:52] OmniChannel frees people up to be more present in the spaces where face-to-face customer interaction is actually necessary. [25:01] Where is the fitness industry going to be in the next ten years? [31:05] What are some actionable steps that listeners can take now to be mindful of the fitness consumer of today and the future? [34:00] Find out more about Bryan by following him on all major social media platforms. Mentioned in This Episode: ABC Financial Services Kelly Card Bryan O'Rourke   Bryan O’Rourke on Facebook, Twitter, Instagram, Linkedin, Slideshare PSFK - Health and Wellness Report Fitness Industry Technology Report AirBnB Equinox Mirror Peloton Warby Parker UberEats Uber Furthermore by Equinox Human Longevity by Peter Diamandis Amazon Netflix Apple Instagram World Economic Forum - 5 million jobs to be lost by 2020 4 Seasons Hotel Manhattan SoulCycle

This week, Bryan serves as a panelist at CanFitPro's World Fitness Expo. He is joined by CEOs and other industry leaders to discuss the future of fitness technology. Discussion topics include how technology can be used to improve peoples’ lives and how it can be used to entice people to exercise and embrace wellness. The experts share their insights from decades of work in the field and what they believe the future holds for the industry. Panelists include Bryan O'Rourke, CEO of Vedere Ventures and founder and CEO of Integerus; Paul Bowman, CEO of Wexer Virtual; Mike Leveque, COO of MYZONE; John Ford, CEO of eGym North America; and Len Fridman, co-founder and CEO of WellnessLiving. Steve Groves, CIO & VP at GoodLife Fitness, hosts.

This week, on the Fitness + Technology podcast, Bryan O'Rourke welcomes Colin Milner, CEO of the International Council on Active Aging.  A leading expert on the health and well-being of older adults, Colin debunks myths surrounding the 50 and over crowd, particularly when it comes to tech savvy and their economic potential: Not only do adults over 50 make up half the number of all total adults, they also spend half of the money spent by adults altogether. ICAA, in addition to challenging preconceived notions about aging, works to connect like-minded organizations and professionals who share the same beliefs. They are also the driving force behind Active Aging Week, which occurs during the last week of every September and encourages older adults to stay active, healthy and engaged.

On today's episode, we talk IHRSA 2018 and share Bryan K. O'Rourke's presentation from last year's presentation, "Poised for Expansion. The Future of the Fitness Industry." Listen in as as Bryan discusses key trends that are impacting the industry and laying the ground work for 300% growth in the near future for the industry space. Consumer trends, technology trends, economic trends and globalism and how these things will converge to create a much larger market place then today. The International Health, Racquet & Sportsclub Association (IHRSA) is the fitness industry's only global trade association. IHRSA represents over 10,000 for profit health and fitness facilities and over 650 supplier companies in 71 countries. IHRSA's mission is to grow, protect and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. The IHRSA 2018 Convention & Trade Show will be held in San Diego, CA, March 21-14, 2018. You can find out more at https://www.ihrsa.org/  

As we fast-approach the one year anniversary next month for the fitness + technology podcast, today we're guided through some of 2017's most critical insights at the bleeding edge of trends and forecasts in our industry with the president of the Fitness Industry Technology Council, Bryan O'Rourke. In this special 50th episode, we cover so much ground and discuss the pivotal fitness and wellness devices for the cloud so that our club operators, owners, and trainers can embrace the meaningful technologies and avoid falling behind the competition. We learn from Bryan about his take on the the way our 3 basic models in the commercial fitness space are being disrupted, how technology makes you the CEO of your own health, why more people die today from overeating than from famine, and the social and economic forces at play that have a direct impact on how all of us will do business in fitness in 2018 and beyond.  If you've been listening to the show for a while and have received value from one or many of our expert guests, simply leave us a five star review for the podcast. Your voice helps the show reach more leaders and savvy fitness-tech minded professionals like you find the show, and gives our industry what it needs most right now: the credible, trustable, and tactical information to thrive in this digital era. Over the past 50 shows, we've made a big focus on simplifying a sometimes cumbersome job of finding the reliable and detailed information about the trends occurring in the industry so your business can make informed technology decisions, and in this powerful conversation, we also uncover with Bryan how the rising level of consumer expectation will impact the need for club owners and operators to both embrace and implement the key technologies that will make a difference.  With legacy technology systems in the United States driving risk aversion and slowing technology adoption in the fitness industry, what can we do as a fitness technology community to close the gap and serve more clients than ever before?  The answer to that question and much more takeaways for club owners, operators, and fitness pros in this episode with Bryan O'Rourke. About Bryan O'Rourke Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 050 As Bryan & Josh Uncover How technology makes you the CEOP of your own health How to use the tools and resources from the Fitness + Technology show to accelerate your businesses and career Bryan's favorite interviews and insights from the past 50+ episodes Blending the human aspect with technology to create an all-inclusive health, wellness, and training experience How to find reliable and detailed information about the trends occurring in the industry so that businesses can make informed technology decisions The gap between what's happening in the marketplace and how business owners are choosing to operate The large number of businesses that don't have a reliable resource or means to analyze the data they collect Connecting the dots between credible data and creating long-term behaviors changes for club members The growth and collaboration we see with medical components and our health and fitness routines How the CTA and Wellness Subcommittee are creating important standardizations for tracking and using data The technology that may lead to a "dream dashboard" that will include activity and biosignature data Why the U.S. is lagging in technological adoption compared to many Asian countries and the protocols that might help close the gap How Apple's iOS 11 updates will allow for a more seamless club ecosystem The need for club owners to embrace current technologies so they don't fall behind the competition How the Fitness Industry Technology Council is supporting and mentoring new businesses and entrepreneurs The ways that machine learning and AI may affect the health and fitness industries The 3 basic models we see in the commercial fitness space Membership  This model is about selling first and lacks a focus and emphasis on the health outcomes of members.  Community/Entertainment People connect to their communities in a socialization construct with exercise being the main component. We are seeing this become more present with obstacle course races such as Spartan and Tough Mudder, and engaging group fitness activities such as Zumba. Outcomes This is the smallest piece of what we see in today's marketplace, although Bryan feels it's where we will find the most growth in years to come. People are realizing that with the rising costs of health care and the wellness epidemics we are facing, there is a serious need for a more holistic, proactive, and results-focused approach from their trainers and facilities. Top 3 Takeaways From The Show As the speed of technology increases, it's more important than ever for club owners, operators, and fitness professionals to make it a priority and "bake" into their weekly calendar the job of seeking out reliable and detailed information about the trends affecting our industry. This habit will provide the ability to make informed technology decisions and ensure members and clients receive the user experience the market is demanding. The advancements in tech have created a seamless fitness experience at many leading facilities, and clubs that fail to stay on top of the current trends members want in today's marketplace will surely lead to falling behind the competition. To succeed in this new era of the fitness industry, it's imperative that business models include an emphasis and focus on the health outcomes and results of their members - not just new business units. As our population is suffering from more disease and the rising cost of health care becomes unsustainable, people across our nation are now seeing that a proactive and results-oriented program is of extreme importance. Bryan believes that in this age of over-information, it's imperative that we don't fall into paralysis by analysis and fail to implement new technology. We are reminded in a previous episode by Marty Weems from Team EXOS that we have to keep pushing forward in this regard.  With Bryan's leadership and through this show, you can trust that the Fitness + Technology podcast will continue to seek out the most trustable information you depend on as we move faster towards wellness, fitness, and betterment technologies that are changing the landscape of how you run your fitness business. Power Quotes From Bryan "From a recent survey, two-thirds of businesses use digital marketing platforms, and one-third of those companies admit they don't know how to use it."  - Bryan O'Rourke on the Fitness + Technology Podcast "In today's modern world, fitness is evolving into the larger space of overall physical and mental betterment."  - Bryan O'Rourke on the Fitness + Technology Podcast "The greatest products and services of our fitness space have not been created yet."  - Bryan O'Rourke on the Fitness + Technology Podcast "Being proactive as the CEO of your own health is really important to both the quality of anyone's life in the long run and in the cost of maintaining your quality of life in a sustainable way. That dynamic is not going to go away, in fact it's going to become even more pronounced."  - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan 2017 Fitness Technology Council Fitness Tech Trend Report Episode 010 Technology & The One Thing That Hasn't Change About Fitness - Robert Dyer Episode 023 The Truth About Health Clubs & Behavior Change - Jan Middelkamp Episode 007 Behavior Change, Technology, & Fitness -  Dr. Michael Mantel Episode 026 Fitness Technology & Attrition: What Works Best? - Marty Regan Episode 024 Connected Fitness & Beyond - Dan McDonogh, Under Armour Episode 037 The Movement For A #PHIT America - Jim Worthington Episode 032 Technology Disruption Vs. Adoption - Adam Zeitsiff Epidode 043 Technology & Force Multiplied Fitness Training - Team EXOS Episode 029 Technology & Medical Fitness - JR Burgess Episode 036 Remembering Michael Scott Scudder Episode 044 Dave Wright - Fitness Industry Technology Council Episode 047 Fitness Industry Technology Council - Steve Groves Episode 041 John C. Havens: Artificial Intelligence In The Fitness Industry Episode 048 The Latest In Betterment Technology 2017 - Bryan O'Rourke Episode 001 Bryan O'Rourke: A New Era of Exponential Technology Part 1 002 Bryan O'Rourke: The New Era of Exponential Technology Pt 2 Spartan Race Tough Mudder CTA - Health and Fitness Technology Standards CES 2018 Sapiens: A Brief History of Humankind Sportec Conferece "The Leapfrog Effect" 17th Annual IHRSA European Congress - London (Oct. 23-26) Garmin Fitbit Siri Alexa Amazon Echo Google Home The Apple Watch Apple AirPods EuropeActive Events Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message 

On this podcast we explore the deeper impact of the 2017 fitness industry technology trends and beyond in this era of exponential growth with the President of the Fitness Industry Technology Council, Bryan O’Rourke, for a special featured podcast from the FIT-C webinar recorded LIVE just days ago. With technology becoming not just a thing we use, but something we will become with no boundaries, Bryan reminds us that if we can think it, it can be. Yet even with all the technology that is creating more opportunity in and out of the fitness space than ever before, we also must understand the unforeseen consequences that tech is producing and how we can adapt to transcend the negativity around those changes.  You’ll learn why Bryan believes we are in the "knee of the curve" when it comes to rapid adoption and creation of new exponential tech, how this relates to the 4 key driver dynamics of why technology must serve specific purposes for business including omnipresence, personalized service, sustainability, and aesthetic UX design. Bryan also uncovers how Amazon is using data points, cognition, algorithms, and how this effects a new paradigm of value creation when look at our older paradigms that were less data centric. From AI coaching, Habit DNA based customized eating plans, ELF mindfulness tech, AI Therapy, Augmented reality and so much more, Bryan spotlights how the fitness industry can leverage these new technologies to deliver higher value business models that support growing our industry, and why he believes we will shift away from the negative consequences of technology to ubiquitous delivery that makes tech more like the air we breathe, more powerful, and more able to impact our fitness business than ever before.  About Bryan O'Rourke Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 048 As Bryan Uncovers The unintended consequences that arise from technology  Putting technology into historical context Why we are close to the exponential curve of technology adoption exploding at a rapid pace The importance of technology being able to serve people wherever and whenever they choose Technology's impact & the Old Paradigm vs. the New Paradigm of Value Creation for organizations:  Data points and information Cognition and learning Dollars and transactions Users How the new age of products and services are more interrelated than ever before  How businesses are using data collection to increase revenue and improve the user experience Exploring the 4 Quadrants of user model context:  Omnipresence  Personalized service  Aesthetic UX design  Sustainability Technological improvements in the world of nutrition Using biofeedback and measuring activity in the brain to help you create a desired state of mind The increasing functionality of sensors being built into phones How AI is affecting the fitness space The augmented reality that's been built in the iPhone 8  The technology that is detecting medical conditions before they become problemtatic Top 3 Takeaways From The Show Bryan believes that developing Omnipresence will be the key to our success in the digital world. Whatever we do as an industry should have a physical, digital, and hybrid version. To truly lead in the era of exponential technology our products and services need to be available wherever and whenever our customers and communities choose to participate. When it comes to services, Bryan's guidance and research shows that technology must be extremely relevant, contextualized, and personalized to the user. The more personalized it is, the more valuable it is. It's critical to keep the user experience in mind, especially in such a high touch and intimate setting like the fitness space. The user experience must be beautiful, simplistic, and frictionless. When we look through the lens of technology, we must see it as a tool to apply the four key drivers for all organizations including omnipresence, personalized service delivery wherever and whenever, aesthetic UX design with frictionless use, and lastly sustainability. Bryan reminds us we are at the precipice of a mass adoption at the "knee of the curve" and now is the time to explore how this will transform all the operations both inside and outside of your fitness business. Power Quotes From Bryan "We're moving to an evolution of technology being ubiquitous to the point that it's like the air we breathe." - Bryan O'Rourke on the Fitness + Technology Podcast "Mindfulness is a rapidly growing area and a counterbalance to how technology has overtaken many of our lives"   - Bryan O'Rourke on the Fitness + Technology Podcast "Many of the service personnel will soon be robotic. This technology is already here and will become mainstream in the next 5-10 years."  - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan YouTube Video: The Latest In Fitness Technology Bryan O'Rourke - SlideShare Bryan’s Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O’Rourke Club Industry Show - Chicago (Oct. 4-6) 17th Annual IHRSA European Congress - London (Oct. 23-26) Homo Deus: Yuval Noah Harari The Inevitable by: Kevin Kelly Life 3.0 by: Max Tegmark Trendwatching Blue Apron Waterlogged Shopwell Somadome meditation pod Motosumo Forge Nudge Vi from LifeBEAM Handstand Zwift iPhone 8 MLB augmented reality Kardia Senosis Digitsole Motiv Ring Google Home x.ai Amazon Whole Foods Pepper AI Robotics Wysa Habit Fitspot ZWIFT Cycle Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com Become A FIT-C Podcast Sponsor Contact the Fitness Industry Technology Council to become a Podcast Sponsor Review our various options for Sponsorship Send us a Facebook Message 

For episode 37 we're learning about the exponential benefits and current progress of the #PHITAct, and why it is so vital to fitness industry growth, with the Vice-Chair of IHRSA and the Owner of Newtown Athletic Club, Jim Worthington. After the recent report published by PHIT America In 2017 - "The Inactivity Pandemic," it should not come as a surprise that Nike, The Cooper Institute, The American Heart Institute, Shape America, & Pop Warner Football are all joining forces to pass the #PHITAct through both the Senate and Congress. As you'll hear on today's show with Jim, this legislation has the potential to massively uplevel our industry reach and help put prevention in our healthcare system. Earlier in 2017, you heard from Bryan O'Rourke in F+T episode #020, about how even with as much as we're doing collectively in the fitness industry to help fight the obesity epidemic, the reality is that the current healthcare model is broken.  What we have now isn’t healthcare, it's sick care, and the passage of the #PHITAct will bring legislative power to help change that by getting more people active and healthy than ever before. With this turning of the tide, the #PHITAct will also help Americans save 20-30% on yearly expenses related to physical activity. As an industry professional, we need your help today to make this bill pass. Be sure to tap on your show artwork and click the link: "Ask Congress To Pass #PHITAct." What simple yet effective actions can thousands of fitness leaders in our space take to create more revenue and serve large numbers of brand new members? The answer to that question and much more takeaways for club owners, operators, and fitness professionals in this episode with Jim Worthington. About Jim Worthington Jim Worthington is the owner of the Newtown Athletic Club (NAC) a 250,000 square foot lifestyle club on 22 acres established in 1978 in Newtown, PA. He is also a real-estate developer and a supporter of start-up entrepreneurs. After earning a Bachelor’s degree in 1978 from West Chester University and working as a racquetball pro and club manager, Jim took on an ownership role at the NAC in 1981, building the club to its current status as a Top 100 Club in America for the past 20 years.    Mr. Worthington is now the sole owner of the club which is considered the third largest privately owned individual health club in the nation. As a 40-year industry veteran and a member of IHRSA (International Health Racquetball and Sports Association) since its inception, Jim has contributed to countless industry publications, attended every IHRSA conference and now serves on the IHRSA Board of Directors as the Vice Chair. He has pioneered many club concepts such as bundling membership fees, membership integration initiatives and all-inclusive programming.   His club has received numerous local and national honors as a reflection of his maverick leadership and vision. Jim has also founded the Delaware Valley alliance of Health and Sports Clubs and the NAC Have a Heart Foundation (501c3) which handles all of the NAC’s charitable initiatives and oversees the “My Right To Try” advocacy work to help terminally ill patients receive FDA Phase 2 and 3 potentially life-saving trial drugs earlier. Jim is a visionary and leader not only in the fitness industry but also in his community donating to many charitable causes and generally making the world a better place. Listen To Episode 037 As Jim Uncovers What the PHIT Act will do for the future of the fitness industry space  Why the PHIT Act is so vital to our industry growth What is the current status of progress for the PHIT Act in Congress What is IHRSA doing to support the PHIT Act passage in Congress What are the detailed benefits of the PHIT Act for the fitness industry and other sports, health, and wellness industries such as massage, DCT, chiropractic and many more How industry professionals can take appropriate actions to help support IHRSA and the PHIT Act in 2017 Why it becomes easy for busy fitness industry professionals to get involved in their day- to-day roles and miss the "big picture" of how bills like the PHIT Act can help them help more people  What new possibilities Jim Worthington sees on the horizon at the intersection of fitness and technology How club owners, operators, and fitness professionals can leverage their members and networks to spark change  How to ask your congressional representative to support the passage of PHIT America Top 3 Takeaways From The Show Jim reminds us that our Congressional representatives work for us. As a fitness industry professional, it may feel somewhat overwhelming to believe your vote will create impact for this bill, but the truth is that the IHRSA organization is here to support getting your voice heard. Be sure to tap on the show artwork today right from your phone, and click here: "Ask Congress To Pass #PHITAct." IHRSA can only do so much. When it comes to relationships with your Local Senators, State Senators, and Local Congressmen, it's really the obligation of the people in the industry, the club owners, and the operators, to reach out and make this a priority for their representatives. Jim believes this is the biggest opportunity we've ever seen for the fitness industry to grow its participants and change more people's lives. The #PHITAct is far bigger than just our space, it's a way to bring fitness down to the levels of the less fortunate and to those who can't afford a health club membership. It allows for lower-economic citizens to have access to more of the same things that everyone else does. The reality is that not everyone has the ability to attend a fitness facility, and the #PHTAct will make a huge difference for the health of so many who need it most. Power Quotes From Jim "IHRSA can only do so much. When it comes to relationships with your Local Senators or your State Senators and Local Congressmen, it's really the obligation of the people in the industry, the club owners and the operators, to reach out and make this a priority to get them on board with the PHIT Act. Frankly, that's where my frustration lies. I feel like this could be the biggest opportunity for our fitness industry to grow the amount of participants and change people's lives."  -  Jim Worthington on the Fitness + Technology Podcast "I urge everyone to get out there and make that call to push the PHIT Act over the goal line. If we don't do it this year, I don't know if we're ever going to because we've been talking about this for 10 years." - Jim Worthington on the Fitness + Technology Podcast Resources Mentioned From Jim Ask Congress To Pass #PHITAct Jim Worthington IHRSA Jim Worthington LinkedIn IHRSA facebook IHRSA Twitter IHRSA YouTube IHRSA #PHITAct Toolkit S.482 - PHIT Act of 2017 PHIT America: 2017 Inactivity Pandemic Report FTP Episode #020 Bryan O'Rourke: How Will The #PHITAct Change Our Industry FTP Episode #030 JR Burgess: Medical Fitness For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Jim's Favorite Book: "Age Wave: How The Most Important Trend Of Our Time Will Change Your Future" FTP Episode #015 Dave Wright: MYZONE & The Current State of Wearables Newtown Athletic Club The 2017 FIT-C Tech Trends Report Rick Caro IHRSA Bryan O'Rourke IHRSA Norm Cates IHRSA John McCarthy IHRSA Helen Durkin IHRSA IHRSA Leadership Fitness Industry Leadership Council - ILC Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Across our industry space, we're well aware that new technologies including wearables, SaaS platforms, and connected fitness devices found across the world are collecting billions of data points. But the real question that is top of mind for operators, owners, and the industry as a whole, is what we do with all this data? Specifically, how do we plug-in actionable coaching, marketing, and touch points to millions of health club members across the globe that will actually elicit sustainable behavior change? This is one of my favorite episodes we've had on the podcast, and I know you're going to love the insight and expertise of today's guest Jan Middelkamp from Europe Active. If you've been curious or hungry for the information that's going to impact your fitness business from a virtual or face-to-face coaching standpoint, this is going to be a powerful episode for you because were diving into the topics and coaching models that will impact both your ROI and club operations. Jan Middelkamp is Development Director at HDD Group and the CEO of BlackBoxPublishers. With over 35 years of high level experience in the fitness industry, Jan is now working on a PhD in exercise behavior of members in fitness clubs at the Behavioral Science Institute of the Radboud University in the Netherlands. He also is a board member of EuropeActive in Brussels and the author of over 10 books, including The state of research in the global fitness industry (2012); Member retention in fitness clubs (2013); EuropeActive retention reports (2013, 2014, and 2015); Essentials of motivation and behavior change (2015). Listen To Episode 023 As Jan Uncovers Understanding "The Essentials of Motivation and Behavior Change" which Bryan O'Rourke was a key contributor to and why Jan spearhead this book to impact behavior change integrations in our space Understanding how behavior change can positively impact attrition rates in health clubs and boutiques Why Jan believes we are just in the "beginning stages" of how behavior change will apply to our fitness industry The landscape and the integration of behavior change models in the fitness industry in regards to clubs Understanding the transtheoretical behavior change model in fitness Uncovering the commonalities and pitfalls to why behavior change models do not come to completion for well-intentioned members in health clubs Why behavior change does not occur in a single stage; the 5 key stages within a successful program Why we need a "cocktail" of behavior change factors to really help people in a sustainable way Unpacking Jan's vantage point on the 3 types of behavior change in regards to habits: Big habit: Working with a trainer 2-3 times per week  Medium habit: Easy to implement, walking at lunch, take the stairs, ect. Light habit: Tiny habits, 10 squats, take the stairs, stand up every 30 minutes  Reductionism thinking and how it does not apply to the current member in our modern industrialized society How to make the health club technology a key ecosystem for the club member's fitness journey  Why Jan believes that smart technology can be a window into the "missing piece" that will give our industry the insights and behaviors that are most pivotal for clients What are the major disruptions when we look at the crossroads of technology and behavior change Top 3 Takeaways From The Show Jan believes that as we move forward, the health club must be the "fitness technology hub" that pulls all the lifestyle information of the member together in one place. If you look at your member only through the attendance behavior lens, you may have some information but you're missing a lot of other important items you'll need if your clients will have long-term and sustainable results.   For lifelong behavior change, you have to oversee the consumer's habits in total and that's where technology is important. If technology will be used to pull the right information together, we have to include customized solutions to see what members do in other settings outside the club. In the coaching base from the fitness center via personal trainers, we must make the right informational choices based on the data at hand. The current reality is that the researched and validated behavior change models are currently disconnected from the majority of health clubs in the industry. In other words, the application of identifying the specific needs, motives, and goals of the client simply aren't always there. Jan believes if we truly want to motivate someone, we have to understand their intrinsic and extrinsic motivation factors and plug those into their journey. With the demands of our current society and deleterious health factors on the rise, sustainable behavior change models are the "secret sauce" that owners and operators must pay attention to when we look at this crossroad of technology and fitness. Power Quotes From Jan "Technology is great for measuring the base situation and in measuring a client's current status. However, I see a huge advantage of measuring something that is out of your sight as a coach. If you're a trainer working with the client a couple times a week and you also want to positively impact their other lifestyle factors, there are now many wearable technologies to monitor them which I strongly believe in."  - Jan Middelkamp on the Fitness + Technology Podcast "People are not only going to a gym, so if you are a health club owner or operator, we believe at Europe Active that the health club should be the hub of fitness technology. From there, you can coach people in different settings which becomes pivotal. If you only want to pull members into the club you are missing a big part of the health and fitness picture." - Jan Middelkamp on the Fitness + Technology Podcast Resources Mentioned From Jan Black Box Fitness Jan Middelkamp Website Jan Middelkamp on LinkedIn HDD Group Transtheoretical Behavior Change Model Decisional balance Self-efficacy & goal setting SMART goals Self-Determination Theory Dishman research: 66 factors that contribute to exercise adherence The Journal of Sport Science and Medicine Social support: the bigger picture of multiple support arms for behavior change Jan Middelkamp, Bryan O'Rourke: "The Essentials of Motivation and Behavior Change" YouTube Video: "Stop It" with Bob Newhart Reductionism thinking Pebble wearable technology Nudge Coach IHRSA - Behavior Change Europe Active Can Fit Pro Steven Covey: "The Seven Habits of Highly Effective People" Tiny habits: BJ Fogg at Stanford Nir Eyal on Wellness Force Radio YMCA behavior change integrations The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities  Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

This legislation has the potential to transform our space and help put prevention in our healthcare system, because as you learn from Bryan, with as much as were doing in the fitness and wellness worlds to reach as many people we can, the reality is that our current healthcare model is broken.  On episode 20 we're learning from the President of FIT-C, Bryan O’Rourke, about one of the most pivotal legislations pending in Congress that has a direct impact on the success and longevity of your fitness business. We're talking about the PHIT Act. What we have now isn’t healthcare, it's sick care. Make sure to take action after listening to the show by clicking on this link and view the resources below where you can have your voice heard by writing your member of Congress to ensure that activity expenses are covered under pretax medical accounts.  We'll also hear from Bryan about his recent webinar with Club Industry:   "The Five Simple Ways To Use Technology To Increase Revenue" and why he believes that consumers have quickly shifted into becoming more digitally attuned now than ever before, and how smart club owners and operators that focus on omnipresence and various technologies can reach current and future members at their deepest needs.  Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change."   Listen To Episode 020 As Bryan Uncovers The Personal Health Initiative Today Act: What the passage of the #PHITAct will mean for the fitness industry How this legislation incentives people to spend money on exercise and self care by making those expenses tax deductible When the legislation has been re-introduced and what we need to push it through congress Bryan's view on the major discussions in the USA about healthcare reform Why 3/4 of chronic illness comes about though lifestyle choices How you can make your voice heard by asking your congressional representative to pass #PHITAct How industry leaders like Meredith Poppler are championing this incredible legislation   How this legislation will cost only one-one thousandths of 1% of the annual federal budget over 10 years What this means to families who need more fitness in their lives: Saving 20-30% on annual physical activity costs What are simple ways to use technology to increase revenue in your fitness business  Top 3 Takeaways From The Show  Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system. Currently, pre-tax medical accounts are primarily used for reimbursement of medical expenses once you become sick. With the #PHITAct, this will allow taxpayers to place up to $2,000 a year in existing pre-tax medical accounts for reimbursement of physical activity expenses. Lower costs will promote active lifestyles and improve the health of Americans. The #PHITAct will put prevention in our healthcare system.  Bryan believes there are four key drivers that are impacting reinventions in our industry: changing consumers, advancing technologies, new economics, and globalism. The bottom line is moving more transactions for the health club online to make it both easy for more people to join clubs, and provide a seamless experience for marketing, selling, and servicing members in a truly personalized way, based on who they are.   Power Quote From Bryan "As the technology goes to the trough of disillusionment and climbs the slope of enlightenment, we will see the market rush to adopt. All business models need to look at a strategic view of what they can do for the near-term around existing business models, and how they can apply technology in a way that can really help with their midterm and long-term strategies." - Bryan O'Rourke on the Fitness + Technology Podcast "Right now in the United States, the "sick care" system is broken. Our current paradigm is focused on responding to disease and not preventing disease in the first place. Three quarters or more of chronic illness comes about through lifestyle choices, so when we look at how exercise can positively impact human health, getting people to participate in primary prevention for their own health strategy is smart. If we spend our efforts doing that, we can avoid spending billions of dollars on an unsustainable system." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan Ask Congress To Pass #PHITAct PHITAmerica : Make Your Vote Count Bryan's Website Bryan on Twitter Bryan on facebook Meredith Poppler at IHRSA Ted Vickey & Graham Melstrand: ACE Webinar  For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT Bryan's SlideShare: The 5 Simple Ways To Use Technology To Increase Revenue The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities  Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Bryan O’Rourke serves as president of the Fitness Industry Technology Council, a consortium of leading companies working on technology standards for health and wellness. These organizations collectively serve more than 1,000 fitness facilities, dozens of organizations and more than 5,000 instructor professionals. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals such as Inc. Magazine, the Wall Street Journal and the New York Times, and was recently recognized as one of the top 17 most influential entrepreneurs on Twitter. IHRSA named him one of 13 to watch in 2013. Bryan has recently contributed to a newly released book with other European thought leaders titled "Essentials of Motivation and Behavior Change." He is a cancer survivor and underwrites a variety of causes pertaining to cancer prevention and those impacted by the disease. Listen To Episode 017 As Bryan Uncovers Attend Bryan's speaking events at IHRSA 2017: *Thursday 3/9, 11:30am PST - Technology Networking Roundtable *Thursday 3/9, 3:30pm PST - Multimedia Presentation: "Poised For Expansion" How the industry will grow 300% in the next decade *Friday 3/10, 7:40am PST20 Minute Presentation: Disruptive Innovation, Capitalizing on Wearables With so much change in our industry space, what is the optimal mindset for club owners and operators to best capitalize with new technologies? What smart club operators and owners can look forward to at the FIT-C roundtable at IHRSA Why it takes a lot of discipline for club owners and operators to step outside where they are  and think strategically while keeping in mind what is possible in the near term and today What Bryan believes to be the best way to plan an effective and meaningful schedule at IHRSA  Why the top brands will begin to morph into a dynamic of measuring receptors of data and cognition and intelligence Why 96% of the world's fortune 500 companies lost market share in 2016 and why this disruption is happening  Top 3 Takeaways From The Show  The term wearables is really just a misnomer as we move into the space of hearables, ingestables, seeables, injectables and more. Yet the value is not really about the sensor, which is just the receptor, the real value is how we use the platforms that take that data and create user experiences in new ways. The reinvention of the customer is proving that the greatest business models in the fitness and health club industry over the next 10 years haven't been invented yet.  One way that many businesses and industries have traditionally measured success was by the number of users, members, and revenue per transaction. Bryan believes we are now going to see that space shift increasingly to the drivers of the most successful and fastest growing brands morphing into a dynamic of measuring both the receptors of data, and cognition and intelligence. Power Quotes From Bryan "Everyone has a voice for how they best connect with their communities. What’s most important for all of us in the age of exponential technology is asking the right questions and understanding that we're all perpetual newbies in this world of interconnection." -  Bryan O'Rourke on the Fitness + Technology Podcast "One way we used to measure success in our businesses and industries was around the number of users, members, and revenue per transaction. We are now going to see the space shift increasingly to the drivers of the most successful and fastest growing brands morphing into a dynamic of measuring both the receptors of data, and cognition and intelligence." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan Bryan's Website Bryan on Twitter Bryan on facebook IHRSA trade show 2017 Los Angeles  Use Twitter and Instagram #IHRSA2017 for event updates FIT-C Roundtable at IHRSA Kevin Kelly's Book "The Inevitable" For IHRSA & Health Clubs The Opportunity Of An ERA Is Here With Passage of #PASSPHIT 2017 Forbes Top Technology Trends The 2017 FIT-C Tech Trends Report Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact FIT-C for podcast sponsorship and partnership opportunities  Download the 2017 Tech Trends report Thanks To Our Outstanding Sponsors Bryan O’Rourke and his family of companies including Vedere Ventures, Integerus Advisors, and many more. If you are looking for unmatched guidance, capital, insights or a great speaker or facilitator, Bryan and his partners are the go to resource for your organization. To learn more visit bryankorourke.com The Fitness Industry Technology Council, your non-profit resource for reliable technology information supported by forward looking brands who are seeking to drive increased technology adoption in the fitness industry. Make a difference and join FIT-C at fittechcouncil.org today Check out Bryan and his partner Robert Dyer's recent book "9 Partnership Principles: A Story of Life Lessons" which is available now on Amazon.com

Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 002 As Bryan Uncovers  How the role of the personal trainers is changing through technology Pure digital solutions and well as hybrid and how the ubiquity of data is impacting behavior change science in the industry How new innovations are meeting the needs of the active aging and boomers segments The impact of new technologies for increasing global life expectancy and reducing poverty  “Linear thinking vs. exponential thinking”  The 2017 FIT-C Technology Trends Report Sick care vs. primary prevention  Globalization and sustainability in both education and food systems Structural changes needed in public policy to help facilitate growth in the industry  Urbanization and how health clubs are changing to meet global needs How technology will expand human connection How AI, and DARPA is working with armed forces veterans with PTSD How technology is an extension of humanity and what’s ahead for the future Virtual Reality and beyond  How technology is affecting the human condition The fitness growth market in China for 2017 What is the one thing that club operators, managers, and fitness professionals must do in 2017 Top 3 Takeaways From The Show The one thing that club operators, owners, and fitness professionals must do in 2017 is get clear on what type of business and delivery model they really want to execute on in order to successfully ride this wave of technology and change in the industry. The human mind is running on old software. To succeed in the new era, we all need to adopt exponential thinking and rise above the reptilian brain. The landscape of the personal trainer and the delivery models of training services are changing in both pure digital and hybrid. Successful trainers, club owners, and operators need to explore the impact today for the future of fitness. Power Quotes From Bryan  “Technology comes from humanity. It's an extension of our own biology and it is an enabler of the greatest app in the world, which is the human spirit. “ - Bryan O’Rourke, on the Fitness + Technology Podcast “We’re about to go through a huge surge in growth and we want everyone to benefit from that so that we can benefit the world as an industry.” - Bryan O’Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan  Peter Diamandis - “Abundance: The Future Is Better Than You Think”  Bryan’s book, "Essentials of Motivation and Behavior Change" Bryan’s article, "Ok haters, its time to admit it the world is becoming a better place" The Amygdala and negative brain bias ACE Fitness UK Active IHRSA Fitness Australia Steve Case, “The Third Wave: An Entrepreneur’s Vision of the Future”  Urbanization Withings Scale Geo-fencing Flow State CHINAFIT 2017 VR, Oculus Rift The leapfrog affect Bryan’s Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O’Rourke Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Kelli Hatton for sponsorship and partnership opportunities 

Bryan O'Rourke is an experienced CEO, strategist, investor and advisor who helps organizations and professionals realize their full potential and solve their biggest challenges. With a track record of building teams and growing global brands, his network of associates and partners have served organizations large and small. His present focus is on fitness, wellness, health clubs, technology, innovation, finance, marketing and business development, but his expertise and consultancy extends to a number of disciplines and industries. As an executive and owner in multiple companies he is also President of the non-profit Fitness Industry Technology Council, driving innovation and collaboration the fitness space. He is considered a leading expert on technology, consumer and business trends and his views have been published in periodicals like the Wall Street Journal, the New York Times, Inc. Magazine, CBI and many others. IHRSA named him one of 13 to watch in 2013. Bryan has contributed to two significant books on Innovation in the fitness sector. He delivers engaging customized keynotes and strategic working sessions and is a highly sought after speaker and facilitator who has delivered his message at industry conferences and organizational events on four continents. Listen To Episode 001 As Bryan Uncovers  1 Billion gym and health club members globally by 2025, what's next? Why Bryan is so passionate about the fitness industry and technology The "sick care system" is unsustainable - quality lives and quality of life is a sustainability issue for us and our planet How fitness is broadening its reach as part of an overall progression into life quality and longevity Understanding the "Fourth Industrial Revolution" Bryan's Presentation from London: "Poised For Growth"  The 2017 FIT-C Technology Trends Report Globalism: new markets and new innovations How the greatest products of the next 20 years have not been created yet Empowering the genius of the new millennial innovators  Steven Kotler's work in technology The rapidly changing consumers, millennials, and boomers  Top 3 Takeaways From The Show Club owners, operators, and fitness professionals must embrace the new era of technology in order to capitalize on the tremendous growth that is ahead in the next 3-5 years. Read Kevin Kelly's book "The Inevitable"  The consumer of today and the future must be met with omnipresence in the fitness industry. Power Quotes From Bryan  “Kevin Kelly has stated that at the rate AI technology is improving, a kid born today will rarely need to see a doctor to get a diagnosis by the time they are an adult." - Bryan O'Rourke on the Fitness + Technology Podcast "In the midst of disruption in a world where having better questions will lead to better answers and to a brighter further for us all." - Bryan O'Rourke on the Fitness + Technology Podcast "Here is the bottom line - in a decade from now many will be envious of not having been involved in what will become a hugely impactful industry. It would be like seeing the first planet take off at Kitty Hawk. That is where we are now." - Bryan O'Rourke on the Fitness + Technology Podcast Resources Mentioned From Bryan  Steven Kotler's "Six D's" of technology Kevin Kelly's "12 Inevitable Tech Forces That Will Shape Our Future" What are exponential technologies?  Bryan’s Twitter Account 2017 FIT-C Technology Trends Report Join FIT-C as a valued member Google Results for Bryan O’Rourke Support This Podcast Leave a 5 star review on iTunes Share this episode with someone you care about Contact Kelli Hatton for sponsorship and partnership opportunities 

Bryan O’Rourke is the President of the Fitness Industry Technology Council, the CEO of Integers Advisors and the CSO of Fitmarc and Flywheel Group. Bryan is an entrepreneur, investor and former club owner who has worked in the health club and fitness industry with his partners for 18 years. IHRSA named him one of 13 people to watch in 2013. He has presented as a keynote speaker at industry and corporate conferences on four continents. He is widely published and quoted in periodicals like Inc. Magazine, the Wall Street Journal and the New York Times and was recently recognized as one of the top 17 most influential entrepreneurs on twitter. During our interview, Bryan tells us the coolest things happening in fitness technology right now, he gives us tips on staying up to date on all the new technology coming into the market plus he shares his non-negotiable tech tips for fitness professionals. Visit: ActiveMgmt.com.auVisit: fitnessbusinesspodcast.comEmail: info@activemgmt.com.auPhone: +61 2 9484 5501Twitter: @JTActiveMgmt