Podcasts about icaa

The Not Old - Better Show

Play Episode Listen Later Jul 13, 2022 26:05

Nancy Griffin welcomes back Colin Milner, CEO of the International Council on Active Aging®. ICAA's business and consumer initiatives create new paradigms of healthy aging across the globe. About Colin Colin Milner is the founder of the active-aging industry in North America. He is the leading authority on the health and wellbeing of the older adult, and has been recognized by the World Economic Forum as one of the “most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance, and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging. Key Takeaways There are multiple models of wellness with the common goal of helping people to live better longer. ICAA latest research shows wellness is a growing priority. Eighty-one percent of the 459 respondents from senior living communities see wellness is a high or essential priority, compared to 60% in 2018. Fifty-three percent of respondents believe they have a culture of wellness, permeated throughout the organization and not just within the wellness center. The ROI of wellness includes attracting a younger, health-conscious residents and keeping residents at the community longer because they are healthier and more engaged. Senior living can't rely on the government for funding. Government is all about the election cycles and trying to get funds will be extremely difficult.

#641 Colin Milner - State of Wellness Aging Adults 2022

Play Episode Listen Later Jul 7, 2022 34:11

Colin Milner - State of Wellness Aging Adults 2022 The Not Old Better Show, Healthy Living Interview Series Welcome to The Not Old Better Show on radio and podcast. I'm Paul Vogelzang, as part of our Healthy Living Interview Series, our guest today is Colin Milner and today's show is brought to you by Ka'Chava, Elysium Health and Athletic Greens. Please check out our show notes for more information about today's sponsors. Colin Milner is CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Colin Milner, who's been a popular guest on The Not Old Better Show previously, is back to talk to us about ICAA research into the wellness industry and new opportunities to revitalize the lives of older adults. We will talk a little bit about Active Aging Week, which is coming up in October…more on that later. Many of you in our Not Old Better Show audience will know all about Colin Milner and his work at the organization he founded, the International Council on Active Aging. Colin Milner is also a leading authority on the health and well-being of the older adult. The World Economic Forum's Network of Global Agenda Councils recognized him as one of "the most innovative and influential minds" in the world on aging-related topics. In this wide-ranging interview of the wellness industry, Colin Milner will tell us about the discovery of wellness for older adults, post COVID and how it has infused the culture of senior living, active-adult "seniors" centers and other places with a large population of older adults. We'll learn about plans for wellness programs, budgets, technology and remodels, and how a culture of wellness helps organizations position to thrive. Published June 2022 An award-winning writer, Milner has authored more than 300 articles, and we're so fortunate for his time today. Please join me in welcoming to The Not Old Better Show via internet phone, Colin Milner. My thanks to Colin Milner, CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Remember Active Aging Week is coming up Oct 5, and thank you Colin, for your work, and willingness to join us today. My thanks to our sponsors today: Ka'Chava, Elysium Health and Athletic Greens. Please check out our show notes for more information about today's sponsors.My thanks to you, our wonderful Not Old Better Show audience. Remember, stay safe everyone, and Talk About Better. The Not Old Better Show. Thanks, everybody.

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From Antiaging to Anti Ageism in Fitness: Flipping the Switch

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Play Episode Listen Later Jul 6, 2022 15:12

Could you fill more programs and help more people by moving from antiaging to anti ageism in fitness promotions? What if the answer to more inclusivity and diversity isn't focused on turning back the clock but it's embracing the now. While it sounds good and I think most of us would agree we do that, is there anyone among us that hasn't used words that hint at aging in reverse, or slow the aging process. While some of this isn't even our fault, we've got it from unlikely sources: researchers. It hasn't even been marketers who stand to make money. Though there's always some money involved. Grant money, potential products, tenure, I suppose all count. I remember reading the first research findings about the ability the potential of exercise on mitochondria production. I distinctly remember the conclusion was, “exercise is indeed the fountain of youth.” Ageism As innocent as that, there it is: ageism. Youth is desirable, the pot of gold, and anything associated with aging to be fixed. This episode touches on ageism in fitness. As I talked with Ashton Applewhite I had to be quiet and listen. It took a minute for what she said to soak in. That for those who aren't active #activeaging for instance may be ageism. I am going to wrestle with acceptance of that. I think science has given us evidence that we can age more healthfully than ever before. I also believe no one wants to be in pain, uncomfortable, or lose independence if they can choose another option. So being active in a way to sustain muscle, bone, (and brain) health is something I'll have to stand for in order to support our ability not to stop aging, but to change the way we age. (and a respectful nod to ICAA, whose tagline is just that.) Should it Be Accepted? I personally have a hard time just accepting that aches and pains come with age. Instead, I have found that the way you eat, work, sleep, and exercise changes much about the way two people age. It's epigenetics, the lifestyle habits that control the expression of your genetics. I bristle a little with statements like, “as you get older, those aches and pains sneak up on you.” It's not due to age. Traditionally accepted signs of aging are do to the lifestyle you had, and that which you have now. From you now to you 20 years ago, there's been change, no doubt. But for those who are more conscious and aware of better ways to exercise, eat for their own biology, and are resting and meeting their needs better than they did, they often feel better, fitter, and more alive than ever. So yes, aging should be accepted. Aches and pains and weight gain shouldn't. We may have to deal with them but if we simply believe we can't do anything about them, if indeed we choose to have a different outcome, I think that isn't quite anti ageism. An Open Invitation I'm opening up a conversation with you. I hope you'll comment, and be open to a quote or interview. Let me know in the comments if this topic resonates with you and if you'd like to respond to a couple questions to be included in a round up episode. My Guest: An internationally recognized expert on ageism, Ashton Applewhite is the author of This Chair Rocks: A Manifesto Against Ageism. A co-founder of the Old School Anti-Ageism Clearinghouse, she speaks widely at venues that have included the TED mainstage and the United Nations, and is at the forefront of the emerging movement to raise awareness of ageism and to dismantle it. Questions we answer in this rapid fire: What suggestions do you have for fitness professionals making choices about their ad, website, social media images? How can we do better? Are there good examples that come to mind? Businesses doing it well? What do you say to this very common conversation: “I'm getting old.” “It's better than the alternative.” Let's talk about contemporary hashtags #antiaging #nevertooold #foreveryoung #agingbackwards #aginginreverse #flipping50 #activeaging #seniorfitness Reference in this episode: Alex Rotas British photographer: https://alexrotasphotography.co.uk/ Flip: I went to Alex' site to pull this resource for you and came across an article on her including some images. And… I am as guilty as anyone. But at least I'm aware. I said, “She looks great,” as it stated her age(72). My first thought was, this is what following a passion and purpose does. It's going to take time for this not to be a comparison of one (insert age) to another (insert age). At a class reunion coming up, won't we all be doing that to some extent, I wonder. Thinking he or she aged well, or not? Is that ageism? There's much to explore here. The first step… awareness. Connect with Ashton: https://thischairrocks.com/ https://yoisthisageist.com/ https://oldschool.info/ (for images and photography) Positive Marketing resource from the oldschool site above: https://d3kqgz5iyf5gxy.cloudfront.net/CRTV+2022/Create+Fund/Age+Ebook_accessible.pdf She's on Social: Twitter: @thischairrocks Facebook: www.facebook.com/ThisChairRocks Instagram: www.instagram.com/thischairrocks YouTube: https://www.youtube.com/c/AshtonApplewhiteVideos LinkedIn: https://www.linkedin.com/in/ashton-applewhite-64658/ The book: https://celadonbooks.com/book/this-chair-rocks-a-manifesto-against-ageism/ If this episode from antiaging to anti ageism was valuable, please share a comment, and share the podcast with a fitness pro or health coach friend. Thank you!

De cine - España en Festival Pixelatel de México - 06/07/22

De cine

Play Episode Listen Later Jul 6, 2022 4:26

El Festival de Animación, Videojuegos y Cómics Pixelatel , uno de los eventos destinado a la industria de animación más importante del continente americano, dedicará este año un foco a España. Gracias al apoyo de ICEX e ICAA los profesionales españoles tendrán un lugar destacado en la próxima edición,que se celebrará del 6 al 10 de septiembre, en Guadalajara (Jalisco, México), en vez de Cuernavaca, como era habitual hasta ahora. Escuchar audio

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Generation Bold Radio, March April 5, 2022--Generation Bold Radio, April 5, 2022--Hear Founder of the International Counsel on Active Aging, Colin Milner, discuss the current state of how we age.

Generation Bold Radio

Play Episode Listen Later Apr 6, 2022 39:52

Hear Founder of the International Counsel on Active Aging, Colin Milner, discuss the current state of how we age. Colin is a thought leader in active aging and the organizer of one of the leading conferences in the field. Visit www.ICAA.CC for details. Colin opines on: How we must get motivated to change our behaviors to those that prolong our healthy longevity. Studies show what simple steps can add 14 years to your life when you begin to take them at age 50. The 5 COST-FREE essentials of active aging we can start at any age The 6 goals we can reach to live well, now How Ageism, behavioral habits, and the growing realization that our population is already aging impacts professionals and individuals in redefining aging AND MUCH MORE. Do not miss this international powerhouse of aging information. It is a rare opportunity to hear Colin unplugged. His conversation can stimulate my listeners, including professionals in aging, to use Colin's discussion as a springboard for a conversation on active aging among friends and communities.

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Generation Bold Radio, March April 5, 2022--Generation Bold Radio, April 5, 2022--Hear Founder of the International Counsel on Active Aging,

Generation Bold

Play Episode Listen Later Apr 6, 2022 39:53

Hear Founder of the International Counsel on Active Aging, Colin Milner, discuss the current state of how we age. Colin is a thought leader in active aging and the organizer of one of the leading conferences in the field. Visit www.ICAA.CC for details.Colin opines on: How we must get motivated to change our behaviors to those that prolong our healthy longevity. Studies show what simple steps can add 14 years to your life when you begin to take them at age 50. The 5 COST-FREE essentials of active aging we can start at any age The 6 goals we can reach to live well, now How Ageism, behavioral habits, and the growing realization that our population is already aging impacts professionals and individuals in redefining agingAND MUCH MORE.Do not miss this international powerhouse of aging information. It is a rare opportunity to hear Colin unplugged. His conversation can stimulate my listeners, including professionals in aging, to use Colin's discussion as a springboard for a conversation on active aging among friends and communities.

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/ VR142 / Juan Miguel Lamet

/ Vivir Rodando /

Play Episode Listen Later Jan 11, 2022 65:00

Programa Vivir Rodando 142 (11 Enero 2022) Invitado: David Romera La historia del cine generalmente se centra en nombres famosos de directores, actores o productores. Afortunadamente salen obras que nos recuerdan que el cine se construye con figuras que suelen estar en un segundo plano. David Romera ha querido homenajear a su amigo y exprofesor de guion en la ECAM, Juan Miguel Lamet, con el libro 'Juan Miguel Lamet: El cine o la vida', editado por Libros Indie. Lamet hizo de todo dentro del cine español: productor, guionista, director del ICAA, divulgador e, incluso, censor. Gracias a conocer su vida a través del libro podemos constuir la historia tanto de Lamet como del cine español que va de los sesenta a los principios del siglo XXI. El programa 142 de Vivir Rodando, y con la colaboración del guionista, escritor y músico David Romera, está dedicado a la figura de Juan Miguel Lamet.

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Episode 5:4 Verna Chisman Shares Her “Wellcare” over Healthcare Point of View

The Optimal Aging Podcast

Play Episode Listen Later May 31, 2021 26:14

Verna shares trends and tactics from her decades of experience in senior living. She stresses the need to empower residents and staff through multicultural as well as multigenerational experiences, educating on selfcare, and using AI technologies to enhance operations and resident services. About Verna Verna Chisman, President of Allure & Wellness Management Services and Vice President of Client Engagement for Muir Salon Group. Allure is a consulting firm and resource for active adults, developed from her years of experience at multiple premier Life Plan and 55+ communities across the country. During her tenure with Life Care Services, Verna was a member of the Corporate Resource Team, Corporate Health & Wellness Committee, Task Force Committee, and development of Odyssey(technology platform) and Director of Community Life Services for Sagewood & Acacia Health Center. In 2015, Verna was recruited by John Knox Village of Pompano Beach & The Woodlands. She held the position as Director of Wellness, which required considerable involvement on the development of a comprehensive Master Plan inclusive of reframing the culture and integrating the Green House Project within the community. Verna has a Bachelor of Business Administration (B.B.A). Certifications include ICAA Leadership in Wellness Management Course. She is also honored to be appointed as Co-Chair on ICAA's Education Committee. Additional certifications include Green House Project Core Training, Best Life Train the Trainer Green House Project, Train the Brain, “Better with Age” Training Program, Heartfelt Connections Certification, Banner Health's Alzheimer Institute Compass Certification and Certified Meeting Professional. Key Takeaways Self-care inevitably equals wellness, which diminishes the need for healthcare. Senior living communities need to step aside and let residents live their lives. Older adults need to take ownership of their own self-care. Ageism is a major challenge inside senior living communities, showing up in interactions with staff, executives, and resident to resident. Ageism depletes older adults' confidence and destroys their dignity. A multicultural environment expands horizons. Programming should embrace different cultures—staff should share their cultural experience with residents, and vice versa. Have a “culture night” with slideshow and regional cuisine.

We're at a Unique Point in the Global Push for Fitness Over 50 -- with Colin Milner of the International Council on Active Aging

Play Episode Listen Later Mar 16, 2021 47:18

We seem to be coming out of the worst of the pandemic… and we could be on the verge of a breakthrough — for your individual business and for fitness over 50 in general. We just have to be attuned to it and focused on seizing the moment.So, this is a great time to talk with Colin Milner, who is the CEO of the International Council on Active Aging. Colin has worked with The World Health Organization, the US and Canadiaian governments, and Fortune 500 companies around the world.Colin has built ICAA into a network in dozens of countries that includes 10,000 organizations catering to the health and wellbeing of older adults. We're talking about retirement communities with fitness clubs; government agencies working with for-profit organizations; wellness professionals with university scholars.Colin and I cover a lot of ground, and I know you'll enjoy it — including his take on the “tipping point” that's coming in the fight against the pandemic and this singular moment to help communities come out of it.ICAAColin Milner on LinkedInColin's podcastCDC on CoronavirusWild Alaskan CompanyPoints of Light

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Personal Trainers: How to Boost Your Social Media Engagement

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Play Episode Listen Later Feb 25, 2021 17:36

If you're taking the time to post but need to more social media engagement, this is for you. Wondering how you stop getting a handful of comments on a post and start getting some traction? After observing hundreds of posts and giving feedback for consulting clients about why what they're doing isn't working and how to get better results, I realized the majority of mistakes are just unintentional glitches. What is this Post About? So, this post is all about how to make Intentional corrections to what you're doing. You can boost your social media engagement. And it doesn't just take throwing money at a post, in fact that easy, sleazy way of boosting a post with money? Will fail you every time while Facebook gets rich on it. There's only one reason to boost a post, and that's to test it. Then if it's working you go into Business Manager and create a real campaign to get real results. That, is an entire other podcast, actually a master class and you do need to create ads, friends. If you're serious about using Facebook and growing a business, you'll need to. But first… what you post has to be worth it. Boost your social media engagement organically before you move on. Start Here No matter who you're targeting, talk to them not at them. But first… Be clear who you're talking to before you post. Do you need more leads, or are you talking to your customers? It's a different conversation. Do you want to reach local business partners? Engage that specific target with a question so you can have a conversation. Okay, now that we've handled that, let's move on. Ask a question every ideal customer (even a stranger) can answer easily These become easier to respond to when they become polls. In Instagram or on Facebook you can create a poll. Use stories to do it, or create a meme that does it for you. Have you worked with a personal trainer? Yes or no Do you workout at home or gym? Home or Gym And in those two questions I increased the level of engagement. In the Yes or No “poll” it's an easy answer. In the home or gym question, someone could have to add an answer they type in. Be thoughtful about strangers. These are prospects. They haven't even joined the ranks of your leads yet! They like to vote but they aren't going to spend a lot of time doing so until you're someone they already know and trust. You can try telling them, you're taking a poll, and you'll share the results. They're going to want to benefit from taking the time. People do love to share their opinion, but they have to have some reason for doing it. Additional questions to boost your social media engagement If you were a gym member before the pandemic, will you return (just gym-goers, please)? Are you over 50? Able to do lunges without knee issues? What's the worst symptom of menopause you've experienced? When it comes to weight training, do you love it or hate it? How many times a week do you do interval training? What's your favorite time of day (or your have-to) for exercise? How to Stir Up Emotion I'd love to hear your experience. Did you work with a personal trainer? What did you hate about it? What did you love about it? If you never did, what's stopping you? Have you ever worked with an online trainer? Did 2020 make you do it? Follow up! If you're forgetting that social media is a conversation, you could be missing the best way to increase your engagement. As soon as you post, you need to be available to engage. Go in and like and share your post from your business to your personal profile if you are your demographic. You can't set it and forget it. If you've got posts scheduled, that's fine, but be aware of them and add comments to them yourself! The more action the more traction. You can start it. If you have those few customers who follow you whatever you do, and engage with you, use that to your advantage. When they comment, respond back. Use more than 4 words to do it, and end with a follow up question. Each of those things matters to the algorithm. And be sure you don't just have your 5 kids like your post… because if they're boys and you're targeting women in midlife for instance, you're going to be shown to more people like those first responders. It's not going to go very well for you is it? Try tagging a few friends who are in the demographic you want (who are okay with you doing that). Don't Make This Mistake What You Do on Facebook is Not What You Do on Instagram. Or is it? I'm guessing if you're simply automatically posting every Insta post to Facebook it's not working very well. That's because these are two different platforms. You're going to say things like “link in bio” in your Instagram, and you're going to use hashtags, that hurt your reach on Facebook. (Did you know? More than 4 on Facebook, maybe even any at this point, really decrease your reach there?) There you have it, literally some real questions you can ask, and answer, and follow up on to boost your social media engagement. Questions about how to boost your social media engagement? I'd love to hear them. But remember this… you should spend a very small amount of time on social media. It is not your content. Your content comes from your website. The social media is giving that wings and wheels so you get that message out and bring them back to your website. Do What Only You Can Do You and only you can do live video. But someone else, for a lot less $ than you should be earning per hour should be doing your social media graphics, and quotes from that content. I call that system Social 365 and I've taught it at 3 major fitness association conferences (ICAA, SCW, and FitnessFest). Most fitness pros start with social instead of ending there to bring people back to their site. Know your platform. I'll link to my book Health & Fitness Professionals Guide to Social Media Marketing (Healthy Learning). Yes, any social media guide can easily be outdated by the time it reaches print. It's why I wrote this one to be inclusive of the questions you need to ask of all your marketing and of all platforms now and in the future. (link to prior episode) Resources: Flipping 50 Fitness Specialist Build Your Business MasterMind

Episode 3:10 Diane Doster on Promoting Healthy Living & End of Life

HOT for Your Health - AUDIO version

Play Episode Listen Later Feb 22, 2021 20:01

Diane shares insights from her 25 years creating and nurturing solutions for healthy living and aging well. Listen to her favorite innovations in brain entrainment, artificial intelligence, and virtual reality. About Diane Diane Doster, MS is a creator, connector and collaborator for living, aging and ending well. She is the Chief Relevance Officer and Founder of Project Relevance, a business to business advisory and collaborations company that engaged with a number of wellness innovation companies including LifeGuidesÔ, an early stage Public Benefit Corp., Taproot Interventions & Solutions, an AI-driven behavioral health caregiver platform for cognitive impairment. She also leads research and innovative for XR Medical Solutions, a digital health company integrating brainwave entrainment, open eye meditation and evidence-based mind/body techniques inside virtual reality. Diane founded Wellbeyond, Inc.; a company dedicated to designing and licensing outcome-based, integrated exercise and wellness programs, later joining Sodexo as National Director of Quality of Life Services for Senior Living. She is an advisory board member for WHEN, she is an active member of ICAA, she co-chairs the Global Wellness Institute's Grief & Dying Well Initiative. She earned a Masters of Science in Physiology/Human Performance from the University of Oregon, she is certified as a level practitioner in NLP, Hypnotherapy, and Timeline therapy. Project Relevance is a boutique advisory group focused on bringing innovative products and services that advance the health and well-being of caregivers, older adults and those navigating end-of-life. Virtual “Sand Circles” match early adopters with emerging aging services and product companies for insightful dialog to drive industry innovation. Key takeaways The most exciting emerging technologies enable people to have agency over their well-being. Resisting aging creates a subconscious force that goes against being fully alive. End-of-life and grief are important wellness topics for both residents, staff, and leaders in senior living communities. Brainwave entrainment technology integrates audio and virtual reality to bring brain waves into coherence to relieve anxiety and stress and pain, improve sleep, and sharpen mental performance and creativity.

Active Aging with Colin Milner, CEO ICAA

Play Episode Listen Later Feb 4, 2021 31:13

Welcome to season 5 of HOT for your Health where Dr Vonda Wright returns to her roots of Active Aging by updating conversations with leading innovators in this relevant and exploding space. In Episode 1 Dr Wright is joined by International Council on Active Aging CEO and founder Mr Colin Milner. Colin Milner is CEO of the International Council on Active Aging and founder of the active-aging industry in North America. Milner is also a leading authority on the health and well-being of the older adult, and has been recognized by the World Economic Forum as one of "the most innovative and influential minds" in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and his speeches have stimulated thousands of business and government leaders, industry professionals and older adults worldwide.

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El comité que evalúa tus películas favoritas

La Tertulia de Cómicos

Play Episode Listen Later Jan 31, 2021 46:14

Esta semana el imperio Dysney sacaba de su catálogo Peter Pan y Dumbo por considerar que tenían ciertos aspectos racistas no aptos para niños. El Instituto de Cinematografía y de las Artes Audiovisuales (ICAA) se encarga de evaluar las películas para advertir contenidos sexuales o violentos y emitir recomendaciones. Nos lo ha contado Rosa Souto, Jefa de Calificación y Nacionalidad del ICAA.

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Hasta el 4 de diciembre se realiza Ventana Sur, uno de los principales mercados de contenido para cine y TV en Latinoamérica, que en esta oportunidad no pudo desarrollarse como de costumbre en Buenos Aires, Argentina, y se lleva a cabo de forma virtual. En Rezo por vos, su director ejecutivo, Bernardo Bergeret, destacó el evento y señaló que si bien hoy finaliza, continúa el 15 y 16 de diciembre en dos salas de parís. En ese sentido, resaltó que "Ventana Sur es una base de lanzamiento, pero sobre todo de proyectos". El espacio cuenta con más de tres mil profesionales acreditados, donde la delegación española conducida por el ICAA, tiene protagonismo. Iniciado el 30 de noviembre, la organización de VS preparó una edición en la que, a pesar de los obstáculos de la pandemia global, congregó más de 50 conferencias y mesas redondas, también más de 170 proyecciones, más de 60 eventos de pitching, y un espacio online expositivo con 61 agentes de ventas y 20 entidades.

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Mark Weaver with Darren Franks of ICAA

Designers at Home

Play Episode Listen Later Nov 13, 2020 38:09

Join Mark Weaver president of interior design firm Mark Weaver & Associates and Darren Franks president of the Institute of Classical Architecture & Art - Southern California Chapter and president of Darren Franks & Associates. Discover more about ICAA and their mission to advance the appreciation and practice of the principles of traditional architecture and its allied arts. To learn more about The ICAA SoCal you can visit their website www.classicist-socal.org or follow them on Instagram @icaa_socal Be sure to keep up to date on 'Designers at Home' by following @markweaverandassociates on Instagram

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The Dirty World of Fitness Conference Content

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Play Episode Listen Later Oct 29, 2020 11:39

Attending a fitness conference this year? Taking a continuing education course? How well do you consider your goals and what you want to accomplish from the content you consume? In the world of fitness conference content and fitness association award winners it can be hard to distinguish between smoke and mirrors. Fitness Conference Reflect Reality? Is all that glitters, or has boobs and botox, really substantiated success you're seeing? Or are you in fact seeing the evidence of marketing. The package is the surface. What's inside that matters right? Before I go on, I have to say this, I'm a presenter at fitness conferences too. And you should look at me with the same scrutiny that you look at anyone else. I've presented internationally since 2000 for associations including IDEA, NSCA, CAN-FIT-PRO, ICAA, SCW, ABC, and Fitness Fest and MEDFIT, multiple times in many cases. I've also published articles for several of them and serve as Subject Matter Expert or advisory board member for others. Fitness Conference Content Alarms Taking advice from a presenter at a fitness conference talking about making money and programming can be tricky. Consider two very different skill sets. One skill set is the science and its practical application broken down into a daily and weekly action set that will get your clients or customers results. The second is the ability to make business decisions based on profit and loss, on profitability, and scalability of a program. There's More And yet a third is the ability to look at the much bigger picture of how many lives have a positive influence from the pursuit. Maybe a decision is okay if it's purely for enjoyment and hobby-sake. If it's a business that must pay the bills, support individuals and their families, and ultimately build a legacy not just have a spotlight and have fun, then there are different sets to apply and evaluate. Your Fitness Conference & Experts As a business leader – if only for yourself: someone who pays bills and taxes based not just on what you make but on what you keep – you need to be sure that you separate these two very carefully. I recommend that you look closely at the “back end” of any of your beloved presenters and do your homework. Learn from them, they are some of the best, and they are using science to relay programming to you. However, they may have no idea of how to actually implement a profitable program. How do you know? Ask these questions: Is this presenter doing what I'm doing or want to do? Is he/she running a profitable business using the tools and techniques they are teaching? Does that matter to me? What do I want and how do I define success? Is this content the main focus of the presenter's business life outside of presenting at conferences? Is this the sole, exclusive content the way the presenter makes a living? Knowledge vs. Application Because although a university lecturer may be a wonderful teacher, that lecturer has a regular paycheck regardless of the job or effort they put in (until someone evaluates them of course!) And you, as an entrepreneur or someone working on commission, do not have that luxury. If you work as a manager of a department, the profitability of your program matters. This year more than ever, if the profit margin on your programs and services has not supported your business but has only been supported by it, you're in a pickle right now. That just doesn't work anymore. If you've created a department of personal training for instance that simply extends the life and success of a club's members but really has no profit margin due to expenses and high commissions with too little revenue, without enough members continuing in, you have not created a sustainable model for this moment we're in. We Don't Celebrate Losses I'll leave that touchy subject alone because it's my educated guess that those trainers, managers, owners in that position right now are not listening to this episode. They're in a place where survival, not up-leveling, is and has to be their focus. For you though, listener, it's time to get real. For those sessions you're choosing and those continuing education courses your taking, make sure to filter what you're learning together with from whom you're learning it. The Bottomline So, there you have it, a sneak peek into how presenters are evaluated or they're not. Never once since 2000 when I began presenting did any conference organizer ask for my tax returns. My feeling is often that the greater the number of initials behind someone's name, the greater the number of titles, the greater the need to make up for something or prove something. The OverKill on Certifications and Titles Why would someone need a handful of jobs if just one of them were sustaining their lifestyle? It's a question you must ask. What is their business model? How do they earn money? How did they scale their business? How do they enjoy freedom in their life? Is this a model I want to use for my own? You don't have to get all you need from one individual. I do think you want to choose carefully the individuals you follow to know they match your values, and the life you aspire to. Did I stir up any questions? Comments? Leave them below the show link at fitnessmarketingmastery-dot-com/fitness-conference

Episode 2:1 Colin Milner Shares Insights from the ICAA Covid-19 Senior Living Task Force

Play Episode Listen Later Sep 29, 2020 26:06

Glowing Older kicks off Season 2 with Colin Milner, CEO and founder of the International Council on Active Aging® (ICAA) and Active Aging Week. He shares the findings from the ICAA Covid-19 Senior Living Task Force white paper Creating a path towards the "next normal" in senior living. ICAA brought together 154 providers of housing and services for older adults to create strategies and tactics to help all segments of the senior living industry emerge from being locked down. Learn about the 6 strategies and 35 tactics developed to optimize the health and well-being of residents and staff. About Colin Colin Milner is a leading authority on the health and wellbeing of the older adult and has been recognized by the World Economic Forum as one of “the most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance, and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging. Key Takeaways Properties are replacing the “it's always been done this way” outlook with a new paradigm. Lockdown is having a negative impact on residents' physical, mental and spiritual capabilities. Operators are waking up to the fact that they need to address actual health and well-being beyond simply keeping residents safe. Senior living's current value proposition is taking a significant beating, not only in the media but within the communities. The new value proposition should be: How do we help individuals live the best life possible? The first strategy is to design and renovate interiors and exteriors of your buildings to create a “well” building. From faucets to soaps to towel dispensers, touchless everything is going to come into play. Attracting qualified staff starts with creating the right culture: fair pay, the right tools, the ability to make crucial decisions on the spot, and opportunities for your staff to grow personally and professionally. Advocate for a model that focuses on staff and residents not just the bottom line because if you take care of those two, the bottom line will come. If you promote that you are committed to wellness, then commit to wellness. Don't just use it as a catchphrase.

At Home with Kevin Clark

conversations at home kevin clark classicism icaa

Play Episode Listen Later Sep 29, 2020 27:48

Join the ICAA for the latest installment of Classicism in Conversation, featuring Kevin Clark, principal at Historical Concepts. Kevin describes his fascination with traditional, walkable cities, and explains why he relied on classical design when building a home office for his wife, Lynn.Our mini-series "At Home" is a vicarious look at today's creatives. These are their stories of what it's like to live as a designer. You can follow the "At Home" mini-series with a special photo log on classicist.org.

Episode 1:10 Colin Milner on the Move to a “Wellness” versus “Care” Model

Play Episode Listen Later Aug 24, 2020 30:50

As founder of the International Council on Active Aging® (ICAA) and Active Aging Week, and the Journal of Active Aging, Colin is the known in senior living circles as the “guru of wellness.” has been advocating for a new paradigm in aging for more than 30 years. Get an insider's point of view into top trends in senior living, including a “wellness” versus “care” model, on-demand services, personalization, Covid-19 new normal, and much more! About Colin Colin Milner is CEO of the International Council on Active Aging® (ICAA) and founder of the active-aging industry in North America. Milner is also a leading authority on the health and wellbeing of the older adult and has been recognized by the World Economic Forum as one of “the most innovative and influential minds” in the world on aging-related topics. An award-winning writer, Milner has authored more than 300 articles and contributed a chapter to the World Economic Forum book Global Population Ageing: Peril or Promise? His expertise has been sought by organizations around the world, including the World Health Organization, the White House Conference on Aging, the National Institute on Aging, New Balance and the European Commission. He is the publisher of the Journal on Active Aging and has authored more than 300 articles on fitness, wellness, and the business of healthy aging. Key Takeaways The ICAA 7-dimensional wellness model focuses on the ability to understand, accept and act upon the capacity to lead a purpose-filled and engaged life. In doing so, we can embrace our potential within all the areas of Wellness to optimize life's possibilities. Nearly 60% of ICAA members expect to move to a “wellness” versus “care” model in the next five years. But wellness in many cases has become a marketing mantra. Properties have to be committed to the wellness movement. (An example is a hotel that promotes a full-service spa, only to find a hot tub with a massage room.) On-demand, more flexible services in senior living is a huge trend. Residents want what they want when they want it. Services have become more personalized across the board, enabled by technology. There is a huge need to educate the public on the differences between various levels of senior housing options, and to rid the industry of the “nursing home” stigma. Senior communities come together to celebrate their residents during Active Aging Week October 5-11, 2020. Activities range from nature walks, to hot air balloon rides, to the world's biggest seated exercise class. Register here to become a host site. The ICAA Virtual Conference, Leadership Summit and Expo October 27-28 and November 5-6, 2020, is a live learning experience. A must-attend for any person or organization embracing opportunities associated with aging well.

Episode 14: Colin Milner, Founder & CEO, International Council on Active Aging (ICAA)

MedFit Podcast

Play Episode Listen Later Aug 20, 2020 38:53

In this episode of the MedFit Podcast, you will hear an amazing conversation with the 2020 MedFit Global Conference keynote speaker, Colin Milner. Milner, who is referred to as “a leading authority on the health and well-being of the older adult,” and has been recognized by the World Economic Forum as “one of the most innovative and influential minds in the world on aging-related topics,” openly shares his views on the state of health and fitness. Entering the fitness and wellness industry at age 21, Milner has devoted over two-thirds of his life teaching people what it means to “age well” and how to “create an environment for everyone to thrive.”Listen closely as Milner describes his “9 Principles of Active Aging” that form the foundation of his message to influence government policy and international communities. From the White House to the World Health Organization to the National Institute on Aging, Colin Milner is out to provide “leadership for the older adult...so they can age well” and shift the perception of fitness from “something that is nice to have, to something that is a must have!” Colin Milner is a true leader, and it is no wonder that his speeches have stimulated thousands of business and government leaders, industry professionals and older adults worldwide. To hear more from Colin Milner, be sure to attend the MedFit Global Conference from October 1-4th, 2020 where he will be delivering one of the keynote presentations!Colin Milner is the CEO of the International Council on Active Aging (ICAA), Founder of the active-aging industry in North America, CanFitPro Association Lifetime Achievement Award Recipient, Award-winning writer, authoring more than 300 articles, and Counsel to Fortune 500 Companiesand Governmental Organizations such as: World Health Organization, The World Economic Forum's Global Agenda Council on Aging, WEF Think Tank: Preparing for Prosperous Longevity in Asia, World Economic Forum Expert Network, Organization for Economic Cooperation and Development, White House Conference on Aging, US Department of Health and Human Services, US Administration on Aging, National Institute on Aging, The Canadian Minister of State (Seniors), Canadian Special Senate Committee on Aging, The Canadian Minister of State (Finance), Vancouver Olympic Committee, BC Ministry of Healthy Living and Sport, National Health Services Scotland, The Informal Meeting of the European Union Ministers of Sport, European Commission, EuroHealthNet, 4th International Strategy Conference on Safety and Health at Work (Germany) Shanghai Forum, New Balance, and Ernst and Young.CONNECT with COLINwww.icaa.ccFacebook: @ICAAhomeTwitter: @ColinMilnerInstagram: @colin_milner_icaaLinkedIn: colinmilnerSPONSORSMedFit NetworkBecome a MedFit Network Professional Member: medfitnetwork.org/welcomeSearch the free MedFit Network directory to find a pro in your area: medfitnetwork.org/searchHEALTHEFITThere's an undeniable correlation between the rising rates of chronic disease and the growing cases of COVID-19. With so many uncertainties in the medical industry as to how to curve this pandemic, what we do know is that exercise is medicine and that healthcare needs access to certified and trusted Medical Fitness Practitioners to prevent, treat or manage underlying conditions. Unfortunately, there is a dramatic shortage in this profession.We need your help in filling the prescription of medical fitness. Contact HEALTHEFIT for career and licensing opportunities! healthefit.comHOSTSChristine Conti: contifit.comBrian Prendergast: highfivehealthandfitness.com

At Home with James Kaston

new york city conversations at home classicism icaa

Play Episode Listen Later Aug 17, 2020 26:37

Join the ICAA for the latest installment of Classicism in Conversation, featuring James Kaston, who works in the antiques business in New York City. James reminisces on how he ended up in his apartment in Stuyvesant Town, how he has experimented with its layout and decor over the years, and what it means to have "personal taste."Our mini-series "At Home" is a vicarious look at today's creatives. These are their stories of what it's like to live as a designer. You can follow the "At Home" mini-series with a special photo log at classicist.org.

Balado vendredi chasse 17 juillet 2020

Simplement pour les passionnés de Plein Air

Play Episode Listen Later Jul 17, 2020 40:45

C’est un grand retour en entrevue avec Alain Cossette, directeur général de la Fédération Québécoise des chasseurs et pêcheurs. Il vient nous informer sur la mise en ligne des cours d’Initiation à la chasse avec arme à Feu (ICAF) et d’initiation à la chasse avec arc et arbalète (ICAA). La discussion sur la mise en ligne des cours d’initiation à la chasse avec arme à feu et ceux d’initiation à la chasse à l’arc et arbalète cette fois-ci, avec M. Jacques Cormier, président de l’Association de la chasse et pêche de Val d’Or. Guy Martin et Martine Chavigny, taxidermiste, font une rétrospective de la dernière saison de chasse à l’ours, qui au premier à bord, semble avoir été une très bonne saison au Québec. Les statistiques qui sortiront bientôt, viendront dire si notre équipe a vu juste. On termine l’émission avec Véronique Lévesque de Buck Hunter. Elle nous explique quoi faire lors d’un tirage au sort au Nouveau-Brunswick, si vous avez la chance d’être de ceux qui sont parmi les gagnants. Une production simplementpleinair avec la collaboration de Speyrit

initiation juillet vendredi chasse balado nouveau brunswick guy martin icaa

At Home with Michael Geller

new york city conversations greenwich village geller classicism icaa

Play Episode Listen Later Jul 7, 2020 22:35

Join the ICAA for the latest installment of Classicism in Conversation, featuring architect Michael Geller, who works at ICAA Member firm G.P. Schafer Architect. Michael shares the story of his carefully crafted renovation of his own 495 square-foot apartment in Greenwich Village, New York City. See photos of how they transformed this space on classicist.org.

Los jueves, milagro 1x18 - Croisette 2.0

Los jueves, milagro

Play Episode Listen Later Jun 25, 2020 119:59

Si estamos a finales de junio, es que ha llegado el Festival de Cannes... ¿o no era así la frase? El caso es que nuestra pandémica primavera ha modificado de forma radical el tradicional calendario de festivales, pero eso no ha terminado con el viejo dinosaurio cannoise. Esta semana, en "Los jueves, milagro", viajamos de forma virtual al mayor festival cinematográfico del mundo para conocer su relación con el cine español contemporáneo y que nos hablen de algunos de los proyectos más interesantes que verán la luz en el Marché du film. Para ello contaremos con la presencia de Tito Rodriguez, responsable de políticas de marketing del ICAA, y l@s cineastas Iratxe Fresneda, Chema García Ibarra y Rocío Mesa.

festival cannes mesa roc milagro ibarra croisette los jueves icaa chema garc

20 Questions: Kathryn Herman & David Calligeros

conversations herman 20 questions classicism icaa

Play Episode Listen Later Jun 23, 2020 33:29

For the second episode of Classicism in Conversation, we are joined by David Calligeros of Remains Lighting and Kathryn Herman, ICAA Board Member and principal at Kathryn Herman Design. 20 Questions presents an opportunity to explore what motivates them in their fields and how they draw inspiration, proving that we can learn so much from each other than a few design tips.The ICAA gratefully thanks Historical Concepts for their generous sponsorship of Classicism in Conversation.

Fitness over 50

A Healthy Curiosity

Play Episode Listen Later Feb 19, 2020 38:44

Contrary to the prevailing way of thinking, aging does not have to be about deterioration. Debra Atkinson joins this conversation to help us embrace the importance of our mindset and shift it to help us feel as young as we think. Debra is all about helping women be happy, healthy, independent, and vital so this episode will definitely resonate if you're a woman over 40 that's focused on staying active and in shape in the second half of your life. On Today's Episode of A Healthy Curiosity: The crucial difference between “normal” effects of aging from “common” effects What some of the areas are where the science and knowledge has advanced or changed in the past several years Why strength training is so important for everyone How some of our exercise habits can actually contribute to hormone imbalances What it means to find hormone balancing activities Debra Atkinson is an American life coach and fitness expert, transformational speaker, author and web television host. She is the owner of Voice for Fitness, Flipping 50, and Flipping 50 TV. Debra Atkinson has over three decades experience as a successful fitness entrepreneur, university lecturer in kinesiology, and international fitness presenter. Her mission is to raise the quality of service in the fitness industry and raise your expectations for aging so you can reach your greatest potential at every stage of life. She presents to leading fitness industry associations including IDEA, NSCA, Can-Fit-Pro, ICAA and Athletic Business and contributes to many of their periodicals. She is a frequent contributor for Huffington Post, ShareCare, Prime Women, LivingBetter50, and Easy Health Options and others. She's been consulted for articles in USA Today and Prevention Magazine regarding women's health through the exercise-hormone connection. She is the creator of the web-based Flipping 50 TV show, the Flipping 50 podcast and leads dynamic workshops and coaches private clients live and online teaching women how to love the body they live in and build confidence for every aspect of life with a flipping fit foundation. "No matter what the question is, the answer is exercise." Links: Dr. Nandi's show with Brodie and Debra Flipping 50 Podcast interview with Brodie Welch Flipping 50 Podcast interview with Dr. Ellen Langer Mind-set Matters: Exercise and the Placebo Effect by Dr. Alia Crum and Dr. Ellen Langer Special Offer: Go to Flipping50.com/5DayFlip for 5 free, easy to do exercise videos! Connect with Debra: Website Books Flipping 50 TV Flipping 50 Podcast -- Register for the free 5-day qi gong mini class Basics of Chinese Medicine

Consumers Want Wellness-Based Communities with Care, Not Care-based Communities with Wellness. Are You Making the Shift?

Senior Housing Forum - The Podcast

Play Episode Listen Later Jan 29, 2020 19:44

Consumers Want Wellness-Based Communities with Care, Not Care-based Communities with Wellness. Are You Making the Shift? How you perceive the aging process impacts your health, quality of life, and probably how long you live. Thinking negatively about aging can steal as much as 7.6 years from your life. Colin Milner founded the International Council on Active Aging (ICAA) nearly 2 decades ago to change the way we age, challenge our stereotypes about aging, and improve the quality of life for seniors. Discover the ways ICAA benefits senior living communities and society at large when older adults engage meaningfully in all aspect of life. Visit icaa.cc to learn more.

discover care thinking wellness shift communities consumers international council icaa colin milner are you making not care

The Art of Building a Digital Collection: Dr. Annette Doms, Collector

State Of The Art

Play Episode Listen Later Jan 23, 2020 43:23

Dr. Annette Doms is an art historian with additional degrees in archaeology and psychology. Her interests have toward becoming a specialist in digital art and the art market. Annette, runs Independent Contemporary Art Advisory (ICAA), established the first art fair dedicated to media art, UNPAINTED, and has built an extensive collection of digital art pieces which exist both in IRL and URL.Learn more about Annette Doms by visiting http://www.annettedoms.net/en/Follow her @annettedomsTweet her @Anette_DomsLearn more about ICAA here

Home Page Radio - WALKABLE HOME

WPKN Community Radio

Play Episode Listen Later Jul 1, 2019 51:39

Thursday, June 27, 2019, 12 noon WPKN 89.5 FM www.wpkn.org Host: Duo Dickinson In the last few years, we have all heard the word “walkable” used to market homes in cities and towns. It has become a marketing buzzword, used to sell in-town living. But “walkable” used to be the norm in cities and towns. Cars changed that. The Connecticut Turnpike, I-95, opened in 1958, and within a decade its final extension through to Rhode Island and the building of I-91 completely changed Connecticut’s cities. The huge ribbons of concrete and steel cut through these towns, often wrecking neighborhoods. These roads acted as walls, cutting off neighborhoods and ending any connection to the water that created the cities in the first place. This highway invasion changed every city in America, and the Baby Boomers extended the Greatest Generation’s love of suburbia and car-based living in Connecticut by abandoning downtown living. Connecticut’s cities were becoming those places that were not worth arriving at. But in the last decade, there is a new beginning of a dramatic change in how cities are used. Connecticut’s cities and real estate developers are realizing that the appeal of living in a place that is truly “walkable” has real value – to both retiring Baby Boomers who do not want to mow lawns, and their offspring, the Millenials do not want to even own a car, let alone a home. What is the future of living, at HOME, in downtown America? Three thought leaders will be online for this hour: Robert Orr is an architect and a renowned town-planner with more than forty years national and international experience. With projects at Seaside, and the New Hartford Library, Camp Anne and commercial, institutional and community projects, as well as custom residential homes, Orr’s role as urban designer has a depth of perspective few others can offer. Robert Orr has been honored with many design awards and featured in hundreds of publications at home and abroad. John Massengale has won awards for architecture, urbanism, architectural history, and historic preservation, from organizations and publications ranging from Progressive Architecture and Metropolitan Home, to the National Book Award Foundation (with the first architectural history book to win a National Book Award), to several chapters of the American Institute of Architects, and the Walton Family Foundation. He has served on the Boards of the Congress for the New Urbanism (CNU), the Institute for Classical Art & Architecture (ICAA), and Federated Conservationists of Westchester County (FCWC), and was the founding Chair of both CNU NYC and CNU New York (the state chapter). Massengale has taught at the ICAA, the University of Notre Dame, and the University of Miami and is a licensed architect in New York State. Steve Mouzon opened his own architecture firm in 1991 and produces a number of town-building tools and services. Mouzon Design’s Premium Tools Collection is a subscription service to robust new place-making tools that heretofore were unaffordable when commissioned by a single development. A Living Tradition is a framework for a new type of pattern book that is principle-based instead of taste-based, and therefore contributes to the creation of new living traditions. Steve is also a principal of the New Urban Guild in Miami. The New Urban Guild is a group of architects, designers, and other New Urbanists dedicated to the study and the design of true traditional buildings and places native to and inspired by the regions in which they are built.

Multiple Speakers: Gay in AA - Focus on Our Primary Purpose (LGBTQ)

Sober Cast: An (unofficial) Alcoholics Anonymous Podcast AA

Play Episode Listen Later Jun 30, 2019 56:16

On the last day of pride month we are featuring multiple LGBTQ speakers from the 2015 ICAA conference sharing on the topic of, Lesbians & Gays in AA - Focus on Our Primary Purpose. Sober Cast does try to provide a diverse selection of people on the podcast, however the vast majority of available recordings tend to skew to one demographic. If you have recordings that are LGBTQ, people of color, or folks from outside the US (english speakers) that you could share with us we would be very grateful. They can be uploaded here http://cduck.us/podup Email: sobercast@gmail.com Support Sober Cast: https://sobercast.com/donate Sober Cast has 800+ episodes available and many podcast players only list the last 100. Visit SoberCast.com to access all the episodes where you can easily find topics or specific speakers using tags or search.

lgbtq primary purpose icaa multiple speakers

Colin Milner — Supporting the Active Aging Community

Fitness Industry Innovation Podcast

Play Episode Listen Later Jun 26, 2019 47:05

Colin Milner is the CEO of the International Council of Active Aging, and a leading authority on health and wellbeing for adults 49 years old and above. He has been recognized by the World Economic Forum as one of the most innovative and influential minds around aging-related topics, and has many insights to share on the topic of supporting and catering to the needs of the active aging community. Active aging is not about age — it is for anyone who is looking to live a healthier, fuller life. Colin shares more about the 9 Principles of Active Aging that form the foundation of his message to influence government policy and international communities on this topic. He explains the untapped potential that lies within the active aging community in terms of catering to their needs, and how the fitness industry needs to adjust their messaging and advertising to capture their attention. We need to change how we view the aging population — Tune in to find out more about this booming market with great potential! Key Takeaways: [:50] Kelly introduces her guest for this episode — Colin Milner. [2:28] What has Colin's journey in the fitness industry been like, and what is driving his efforts around active aging? [9:16] Active aging is not about age — it is for anyone who is looking to live a healthier, fuller life. [11:42] What are the principles that are core to the ICAA messaging that Colin uses to influence government policies and countries around the world? He shares more about the 9 Principles of Active Aging. [17:35] Colin shares three simple statistics that illustrate the potential of the market. [19:03] There has been a shift in spending towards products that help people age better rather than prescription drugs — fitness centers need to be shifting to cater to this market. [24:04] Colin explains the importance of creating places that cater to everybody. [26:42] Policies and programs are a crucial part of the 9 Principles of Active Aging. [30:13] Getting to the specifics of active aging, how can health clubs, training gyms and commercial fitness boutiques best address the dimensions of wellness and wellbeing? [34:39] Colin and Kelly discuss how the spiritual, social, intellectual and fitness aspects can be incorporated into multi-faceted offerings. [36:41] How do health clubs need to approach the active aging market segment in terms of advertising? [40:55] What is Colin's recommendation for trial length? [42:11] What is Colin's one piece of advice for fitness industry professionals? [44:24] Find out more about Colin at the ICAA website. Mentioned in This Episode: ABC Financial Services Kelly Card Colin Milner on LinkedIn International Council on Active Aging 9 Principles of Active Aging

ceo community principles active policies world economic forum key takeaways international council active aging icaa colin milner

Fitness marketing to midlife women [that works]

Play Episode Listen Later May 9, 2019 29:36

Fitness marketing to midlife women, that works Five years ago she was ignored. Today she's not ignored but she's stereotyped. Midlife woman trying too hard to look younger, a face frozen and plumped with Botox, wearing clothes she can share (but look slightly “off”) with her daughter. A midlife woman who's operating on the 1980s metabolism science she learned. Relies on calories, steps, heart rate, and data, that ignore the state of her hormones. A midlife woman who enjoys at least a glass and maybe three of wine most days, starts with coffee and flirts with fasting but has no idea what a “healthy diet” is for her today. A midlife woman who thinks exercise is about burning… calories, off fat… so she can “fix” what she doesn't love about her body. She's all these and more. If she gets a compliment it's veiled in a disclaimer. You look great for your age. Body shape motives are not the only thing that gets her going. Promoting weight loss may be detrimental to her participation. Don't forget the women who don't need to lose weight but who have experienced a relocation of body weight, those with disease risk factors, who want more energy, want to be proactive in aging, or gain bone density. Women control an incredible amount of buying power. Even before women were in the workplace equally they influenced 80% of household decisions. They still do now that they are in the workplace. They are diverse. Even marketing to the niche of women post menopause is unique. ICAA categorizes them as “athletic” if they regularly exercise 3 or more times a week. For some this is running, biking, lifting and swimming, but for others it's a walk or yoga. So, clearly you can't treat them all the same. Naturally, though, it's easy to think you know her. You may be her. Your mom, aunts, or prior clients are her. Therearecommon denominators. But the things that make them unique are what make their program and the way you attract them and serve them unique. If you miss them, you'll lose her. Barriers to marketing to midlife women: “For active, athletic, middle-aged women there is just nothing. A 22-year old doesn't get it and I'm not in wheel chair, there isn't much for us between.” Even if you offer something between the gap described above by a Flipping 50 program participant, you may not be getting the message across. You want to reach her: 1) Where she is 2) With a message created for her 2) In a way she hears it 3) Without offending her The Biggest Mistakes Fitness Marketers Make (and we're all fitness marketers) Thinking they are all the same: How do you think of them? Do you imagine they're frail, stiff, in pain, lack energy, did aerobics with Jane Fonda or Jackie Sorensen, are empty-nesters, have grandchildren, have belly fat, cellulite, want weight loss, want belly fat loss… Did you know? Some of them are doing their first triathlons, learning to swim so they don't drown in open water, going to training camps to ride bikes in mountains, skiing downhill at 50 miles an hour, wearing bikinis, learning to weight lifts and have kindergarteners? And starting their entire lives over by themselves or with someone new, starting businesses… so they're not afraid of a little grind. Thinking you know their goal: If the title of your program isn't a coffee table book you'd happily display at your home, rethink it. No 50-something, 60-something, and there's a strong chance 70-something wants to “own” needing a fall risk reduction class. She doesn't want to buy the fear she wants to buy the transformation. Don't think you know what she wants. Don't put it into words what she needs with your titles. Describe what she wants. It might be performance – golf, running, starting triathlon, (or anything else after retirement). It might be to avoid cognitive decline, depression, anxiety, or muscle or bone density losses. More positively though, it is hope. This year, to commemorate the 50th anniversary of her controversial debut, Switzer ran the Boston Marathon again with the same bib number she wore in her first. "People still treat older people the way they treated us women 50 years ago, which is, 'Be careful! You might hurt yourself!' when in fact the opposite is the case," Switzer told Prevention. "The more you do, the more you can do! There are lots of women who have run marathons at 70, 80, even 90. I was only eighth in my age group at Boston [in 2017], for heaven's sake!" Prevention Magazine, Nov. 2017 Examples of Michele Obama, Ernestine Shepherd, Madonna Buder -The Iron Nun, and a growing number of aging iconic fitness professionals are showing the world a new way to age. But it's not normal yet. Because even she will say, “I think I look pretty good for my age.”She'll say, “I'm getting so old.” She'll say that even while she doesn't want to be treated as “old” or invisible. She feels invisible. Environment is everything. Have you noticed how people are flocking to sites where exercise over 50 or aging is included in the title? If positive things happen there, people will gather. Be one of them. Be positive. Be correct, but be positive. Growing Bolder is one of the most well-know sites for older adults. Why? It positively portrays aging. It defies traditional treatment of aging. It makes fun on occasion of older adults. But it does so in a playful, not condescending way. The Aging Triathlete and Thriving Not Surviving are two Facebook pages by midlife and older women describing their own journeys from inactive, or in need of a health intervention, to triathlon training. Did you know? Age-related decline in triathlon (swim, run, and bike) starts earlier in swimming than in cycling or running. Isn't that bizarre since you and I would both probably recommend swimming more and more as someone got more limited with joint issues. Not Acknowledging Their Barriers Not knowing how far and wide fitness benefits take them Not having had good examples Having old habits and thoughts about exercise Time (perceived need) Fear of getting hurt Lack of trust for fitness “professionals” Relate to Her and Overcome Objections You might be thinking…is a golden phrase to use when you're working on this type of copy. Create a Better Offer: Solve a real problem They know they have They are actively seeking a solution for They have some urgency for So you can… Relate to Her. You must: Be Vulnerable Tell a Rags-to-Riches story Reveal your real life vs. Cinderella life Tell your story… Start with, when I was… Know What She Wants, What She REALLY Wants It's not weight loss. It's not dumbbells. It's not a scale or tape measure. It's not a salad. What is your WHY? Your Why Your Business Why Why she should do it right now Get testimonials for marketing to midlife women from midlife women. How do you get a perfect testimonial? This question: What almost stopped you from registering/getting started? Audit your images: Are you showing HER? Are you showing the dream? She doubts: Your program will work For her She doubts her. Universal Truths of Marketing to Midlife Women She thinks she's unique. She thinks she's flawed. She thinks she's uniquely flawed. It's not a good time. Just because you've always done something or thought a certain way doesn't mean you can't change it. She has free will. She's failed before. This is not her first rodeo. Success dulls the knife. Failure sharpens it. Failure is data. She doesn't know that yet or think it yet. She blames failure on a lack of willpower, discipline, or motivation. She's a prove-it-to-me girl. Make sure you know what you're talking about. Facts and what she calls herself. 70-year olds don't call themselves “seniors.” 50-year olds resent getting the AARP card in the mail. She doesn't recognize herself in the mirror sometimes. Write copy like you ARE your ideal customer. Get a copywriter that is your ideal customer. If you have a 20-something writing copy or on social media make sure they give you examples of their work. Get a focus group together and get their thoughts. Listen to them. Don't object or defend. Let your current customer tell you what they would have wanted to hear. Interview. Have a Third Party interview your ideal customer. Create 5-6 questions. Use these as examples: If you could wave a magic wand what would you like to change about your fitness right now? How long have you felt this way? What have you tried? What do you hate about _______? What would you love to see change? Is there anything else you'd like to add? She likes to give and she'll support businesses that do more than profit or provide a service. Partner with a charity (shoes, mittens, winter coat drive, food pantry) Percent of proceeds donated Employ underprivileged Support water in the world Scholarship youth into your programs Host community events Change your approach What if you mocked your own product and service? Explain how it works instead of catchy titles. All the things that midlife women hate and turn them off… Baby Gap shirts on muscle bound men Made-up women working out in LuLulemons Chicken breast and egg whites Walking into the male dominated weight room Pink Dumbbells are Your Enemy! Women respond to colors of the sunset. She IS working. She may have the corner office. She IS overwhelmed. She DOES think a lot about her family and juggle responsibilities. She is willing to spend. She's not finding good choices. She wants someone who understands her kinesiology, physiology, endocrine system, and her socialization. She's got some unlearning to do. She may decide to do a marathon or a triathlon in a decade or so. She's not done. But she does need to get started. These and more are the way to fix mistakes you're making in marketing to midlife women, make yourself the best choice, and once you get her, help her and keep her loving life… and the role you play in it. Isn't that what it's all about? If you'd like some help. But you're not sure where to start. Yet the idea of being a coach with a business you love helping women love their lives sounds like exactly what you want to do… and you want to stop having a hobby and start having a business – with a life – then set up a time to talk about how to make that happen. I'll give you my input on what you need to have a business model that works. You may choose not to pursue it but you'll know. BOOK a Consultation

4 Easy Marketing Steps That Will Grow Your Fitness Business

Play Episode Listen Later May 3, 2019 18:26

4 Easy Marketing Steps That Will Grow Your Fitness Business If your first thought is "easy marketing" is a myth, you're not alone. Truth is that marketing isn't hard, but getting distracted by shiny objects is easy. When you want to buckle down, focus on how to get leads, clients, and recurring revenue though you have to ignore shiny objects and do the one thing hardest of all. You have to trust someone else. Unless you're a marketer, a website developer, an SEO expert, a Facebook ads manager or know how to write copy (ALL of which you should know SOMETHING ABOUT, by the way) you have to eventually turn it over. Someone else will get far better results in far less time and your time is better spent. So my guest in this show is my trusted resource. Jonathan Kraft is a digital strategist who has contributed well over 1,000 how-to videos to YouTube since 2006. His videos have had more than 10 million views. He and his wife spent 2 years traveling the world from 2009-2011 on income earned solely from affiliate marketing. He's traveled to more than 40 countries and speaks German and Spanish in addition to English. He is best known for helping small businesses who have something going online already to become medium sized businesses. He does this by helping them improve their branding, marketing, site structure, search presence, and business strategy. He has worked with online businesses across industries, from professional speakers to investment firms, and from health clinics to online retailers, including a few mentioned below: FlippingFifty.com MattressInsider.com (Custom Mattresses) MobileSleepComponents.com (Wholesale Mattresses for RV and Boat Dealers) AnnmarieGianni.com (Skincare) ChrisBeatCancer.com (Health/wellness) TheEducationDoctor.com (Education) ReviveCenters.com (Health Clinic) DezThornton.com (Professional speaker coach) MistiBurmeister.com (Corporate Performance Trainer and Speaker) ConcussionRepairManual.com (Health care) LaraAdler.com (Environmental Toxins Expert) SolutionsInLowVision.com (vision screening and aid for the blind and visually impaired) That's an impressive list. Questions about easy marketing steps we cover in this episode: Overall when you jump into a business as the man behind the curtains… where is it that people need the most help when they hire you? And what is it you see that might be a different need? What are the biggest errors you see regarding websites? How important is S.E.O.? What would fix S.E.O. fast? What are the biggest errors you see in funnels and marketing? Questions I'm going to ask Jonathan in a future episode: Which system have you had the most experience with for and prefer: Customer relationship management Host Webinar host Shopping cart Of all the businesses you've worked with, grown, among those who've been most successful in monetizing their website, marketing, social reach what has been the biggest ONE THING or common denominator? assuming there's demand for the product and there's a big enough target market for the product) The 4 Easy Marketing Steps we discussed: Audit your website for user friendliness Audit your customer's journey Be wise about S.E.O. (use Google) Commit to regular content on your site ….and bonus (not included in the episode) is how you KNOW these easy marketing steps work: Use your Google analytics! Find out how much traffic, which pages, what blog content people enter on, and if they come from social or direct traffic. Do you get organic traffic? Known now and then track as you implement the easy marketing steps from todays post. Pssst. From SCWfit.com to ICAA to Athletic Business to Fitness Fest, I can share that less than 50% of business owners or social media managers use Google Analytics. WHAT? It's the only way to find out if your marketing is making headway. You'll learn what pages people come to and how they get there. You'll learn if they're coming from social media, direct to your URL, or from referral. You've got to know your numbers. It makes easy marketing more realistic. You've got to have a goal! You've got to have a benchmark to measure against. Yes, ultimately revenue. But if you don't know where and why it's coming to you? It's random and a roller coaster. Thanks for listening. Questions about behind the scenes strategies on your website that could help create positive, easy marketing changes for you? Add them to the comments!

078 ICAA Webinar: Technology & Current Trends. Future Possibilities for Active Aging

Fitness + Technology

Play Episode Listen Later Mar 12, 2019 37:06

On this week's Fitness + Technology Podcast, host Bryan O'Rourke shares a webinar he presented to the International Council on Active Aging: “What are the future trends and current possibilities in technology.” Regular listeners will remember a recent podcast with Colin Milner, founder and CEO of the ICAA. Bryan spends time discussing technological breakthroughs in robotics and artificial intelligence and describes not only how technology is more relevant and beneficial to active agers than most people might realize, but also how these technological developments will provide further business opportunities for entrepreneurs.

ceo technology fitness active regular webinars possibilities current trends international council active aging fittech icaa colin milner bryan o'rourke

Never too late - Sport and Development for older people

The Good Sports Podcast

Play Episode Listen Later Nov 12, 2018 43:49

The pod is one person down, as Sara is off in Malawi on her monitoring and evaluation trip. However, she has made time to phone in and give us an update on her work so far. Next we hear from Colin Milner, CEO and Founder of the International Council on Active Ageing. ICAA's mission is to promote Active Aging as a solution to improving the quality of life for older adult. We speak to Colin about the missed opportunity of not properly segmenting the older people audience, how physical activity can ensure older people are engaged in life and some good practice examples from around the globe. You can follow Colin on twitter here - @colinmilner. Then we hear from Tony Jameson-Allen, CEO and Founder of Sporting Memories. This is a UK based initiative to encourage older people especially those living with dementia to use sport as a tool for reminiscence. The sessions also now include physical activity as well. We discuss with Tony some of the challenges of measuring progress, how the sessions work and also the efforts to increase knowledge and understanding of how to ensure events are dementia friendly. We would also like to congratulate Sporting Memories for being shortlisted for the Sports Journalist Associations 'Sport for Social Change' award. You can follow Tony on twitter here - @tja_evonet Lee and Dave then discuss their views on the interviews and their experience in this field. Clearly, there's a huge opportunity with an inactive population, but also a population that has many demographic subsets that require an analytical approach. Potentially, it's not quite as glamorous as working with children, but there are huge benefits of sport and development to both the individuals and easing the strain on health and social care systems. Finally, we would love to hear from projects who are working with groups of older adults. How do you attract different groups, how do you maintain participation and what hints and tips do you have? Please get in touch via the usual ways below: Twitter - @goodsportscast Instagram @goodsportscast Email - info@goodsportcast.org.uk Lee is off on a couple of very exciting sports and development projects in Jordan and Nepal so our schedule might be a bit erratic in the lead up to Christmas, but we will be bringing you updates from the field soon. As always thanks for listening!

christmas ceo founders uk development nepal social change never too late malawi international council older people active aging icaa colin milner active ageing

Carve Your Career in the Active Aging Market