Podcast appearances and mentions of evan hughes

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Best podcasts about evan hughes

Latest podcast episodes about evan hughes

The Marketing Movement | Ignite Your B2B Growth
Paid Search Playbook - Google Ads in 2025

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later May 6, 2025 56:45


Megan Bowen and Evan Hughes host Ciara Hopkins and Dale Harper to discuss the 2025 playbook for Paid Search ads.The discussion starts by centering on the current state of paid search in 2025, focusing on it as an intent channel or demand capture channel. Megan emphasizes the need for B2B companies to adopt an optimal budget allocation strategy that leans more towards capturing high-intent demand rather than spreading thin over broad, low-intent keyword terms. Megan warns against overspending on Google Search and stresses the significance of efficiently using search budgets as part of a diversified channel strategy.Sharing slides from the Vault playbook, Ciara and Dale dig into strategies to maximize the effectiveness of Google Ads while minimizing waste. The discussion delves into the importance of structuring ad groups by themes for efficient insights and underscores the necessity of reassessing keywords to eliminate unproductive spending. Also highlighting emerging trends, this conversation provides tactical advice on leveraging conversion tracking, optimizing bidding methods, and refining ad copy to align with user intent and improve ROI. The experts also tackle nuanced topics such as the impact of competitor bidding and the evolving SERP landscape due to AI.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #ads #paidads #googleads #paidsearch______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ciara HopkinsDale HarperConnect with the hosts:Evan HughesMegan Bowen

The Marketing Movement | Ignite Your B2B Growth
Telling the Story Beyond the Data | 10 April Newsletter Companion

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Apr 11, 2025 5:58


Welcome to a weekly check-in where I (⁠Steph Crugnola⁠) take the tips we drop in the Refine Labs weekly newsletter and apply it for our own brand marketing team - stacking them up for our continued evolution and growth.  This week we ask: Does a graph tell the whole story? Probably not. Take a step back and make sure you're showing the bigger picture. Check out Evan Hughes' LinkedIn post that I mention here.

Opinions Like A-Holes
Ep 337 Not My Proudest Fap

Opinions Like A-Holes

Play Episode Listen Later Apr 4, 2025 78:55


This week, Evan Hughes is back! We check out the trailers for Megan 2.0, and the Naked Gun, before we're stumped by the two vastly different trailers for Disney's Elio! Then, it's a whirlwind of madcap stories including basketball video games, carney road stories, the Dancing in the Streets music video with no audio and so much more.

The Marketing Movement | Ignite Your B2B Growth
How to Tame Your Landing Page (And Your Career) | Tas Bober

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Apr 1, 2025 56:08


Tas Bober, Co-Founder of The Scroll Lab, joins Evan Hughes and Steph Crugnola for a discussion focused on finding your niche in your career and on your landing page.  Tas starts by talking through her evolution from an aspiring writer to a digital marketing expert, propelled by her early career experiences. Stressing the influence of pivotal mentors and their often brutally honest advice, she walks through the process of finding a specific niche in landing page consultation. Tas candidly shares her insights on staying adaptable, networking's intrinsic value in marketing, and the importance of having a distinct perspective to stand out in a saturated market. Ultimately, her story is a testament to chasing authenticity and passion, serving as motivation for marketers to embrace change and innovation.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #landingpages #writing #ads #niche______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Tas BoberConnect with the hosts:Evan HughesSteph Crugnola

The Marketing Movement | Ignite Your B2B Growth
ABM: How to Get it Right | March B2B Roundtable

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 25, 2025 52:15


Evan Hughes hosts Judy Sheriff, Ciara Hopkins, and Scott Schilling on this ABM deep dive.They cover:Defining ABM: All our hosts agree that ABM should be seen as a comprehensive alignment of marketing and sales strategies tailored to target specific accounts by understanding ICPs.Tools: Organizations don't always need expensive tools like Demandbase or 6sense to initiate ABM. Utilize existing CRM systems and focus on high-quality data analysis.Collaboration: Successful ABM demands alignment between executive leadership, sales, and marketing teams to ensure strategies are mutually reinforced across all channels.Measurement: Engagement metrics provide valuable insight, yet they must be clearly defined and agreed upon within the organization to effectively ascertain ABM success over time.While also taking audience questions, the hosts reinforce that without foundational alignment and clear objectives, ABM strategies will fail. It's vital to establish a realistic timeline, get full leadership buy-in, and have dedicated resources to guide strategic ABM initiatives in order for them to be successful. Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #ABM #roundtable #marketingexpert #accountbasedmarketing______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Judy SheriffCiara HopkinsScott SchillingConnect with the hosts:Evan HughesMegan Bowen

The Marketing Movement | Ignite Your B2B Growth
How to Prioritize Consistent Experimentation | Canberk Beker

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 18, 2025 28:25


Canberk Beker, founder of ROASted, joins Evan Hughes and Steph Crugnola for a discussion focused on the importance of consistent and ambitious experimentation.  Canberk describes his shift from traditional B2C marketing to embracing experimental strategies, emphasizing the significance of pushing boundaries to foster growth.He shares is personal experiences and challenges in advocating for experimentation, especially within the constraints of B2B environments that often prioritize direct metrics like cost per lead over innovative tactics. Highlighted by the stark comparison between B2C and B2B methodologies, this episode delves deep into how his bold moves and risk-taking have led to groundbreaking strategies, such as successfully tapping into competitive keyword spaces and leveraging user-generated insights. As he recounts his various experiments, both successful and unsuccessful, Canberk stresses the critical role of data-and intuition-driven decisions, ultimately inspiring marketers to push past traditional limits to achieve significant breakthroughs in their campaigns.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #experimentation______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Canberk BekerConnect with the hosts:Evan HughesSteph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Why You Should Appeal to Humanity In Ad Creative | Libby Schell

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 11, 2025 37:55


Libby Schell, Refine Labs Demand Generation Manager, joins Evan Hughes and Steph Crugnola for a discussion about leading with empathy and humanity in ad creative.  Libby shares her unique path from a strategic communications graduate to a demand generation expert in the B2B SaaS domain. She focuses on how she has worked to balance creativity with marketing strategies to craft compelling ad content that resonates with audiences beyond cliche business jargon.She spotlights the importance of empathy and human-centric creativity in B2B marketing, examining how her artistic insights fuel her advertising and messaging tactics. To cap it off looking forward, Libby discusses some of the nuanced difference between AI and human creativity as we head into the future of marketing within the digital landscape. Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation #adcreative #creativity #ads #empathy______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Libby SchellConnect with the hosts:Evan HughesSteph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Building an Organic Content & Thought Leadership Strategy | B2B Round Table

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 4, 2025 50:25


Megan Bowen and Evan Hughes host Ashley Lewin and Steph Crugnola in a roundtable discussion of how to create a sustainable, unique content strategy. They cover:Building a unique point of view in content strategy is crucial for differentiation and capturing audience attention.Consistency in content distribution helps build trust and establishes the brand as a credible source of information.Integrating different content formats (video, text, visuals) can effectively engage diverse audiences.Authenticity and humanized content resonate more with audiences than overly polished or curated posts.A well-developed strategic narrative, based on understanding big changes in the market, can align messaging across all company communications.In addition to valuable insights and questions from the live audience, Megan, Evan, Ashley and Steph share their personal strategies for keeping up with content production as well as the Refine Labs strategy. Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #content #roundtable #marketingexpert______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guests:Ashley LewinSteph CrugnolaConnect with the hosts:Evan HughesMegan Bowen

The Marketing Movement | Ignite Your B2B Growth
How to Implement a Demand Creation Strategy | Sam Kuehnle

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 25, 2025 40:59


Sam Kuehnle, VP of Marketing at Loxo, joins Evan Hughes and Steph Crugnola for a discussion about taking on a leadership role in Demand Creation and how to make an impact.  The discussion focuses on evolving demand generation strategies, the interplay between lead generation and demand creation, and how Sam transitioned from agency work at Refine Labs to a leadership position. Throughout, Sam offers insights into planning effective marketing strategies in a rapidly changing digital landscape.The conversation begins by exploring Sam's marketing journey, from his foundational experiences in a family-run agency to working as an account development representative in SaaS, highlighting his shift from the predictable revenue model to a demand-focused approach inspired by Chris Walker. Sam also shares invaluable advice on stakeholder management, emphasizing the necessity of aligning marketing strategies with overarching business goals. He discusses methodologies for generating quick wins, such as optimizing Google Ads and refining audience targeting, providing practical insights into sustainable marketing practices. The episode concludes with forward-thinking strategies and preparing for the future of marketing, stressing the importance of adaptability and continuous learning.Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #demandcreation ______Subscribe to Stacking Growth on Spotify and YouTubeLearn More About Refine LabsSign Up For Our NewsletterConnect with the guest:Sam KuehnleConnect with the hosts:Evan HughesSteph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Why Leads Are Not All Created Equal | Ciara Hopkins

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 18, 2025 37:49


Ciara Hopkins, VP of Demand Generation  at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about leads: leads are not all created equal, and Ciara talks through why, and how to address it.  Ciara starts by talking through her journey, starting as an SDR constantly questioning the ‘why' behind instant calls and emails to new leads. She highlights the transformation she witnessed and became part of in marketing, moving from traditional lead gen to a demand gen approach.  As a marketer, Ciara emphasizes the crucial role of UTM tracking and high versus low intent categorization in driving marketing efficiency. She highlights the importance of understanding the entire customer journey by collaborating with sales and operational teams to enhance data integrity. She also breaks down the industry's shift toward recognizing the value of brand awareness efforts and the necessity of meaningful KPI development to measure these initiatives effectively. Episode topics: #marketing, #leadgen, #demandgeneration, #sales, #B2BSaaS, #digitalmarketing #CRM  ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our NewsletterConnect with the guest: Ciara Hopkins Connect with the hosts: Evan Hughes Steph Crugnola

FWBC Weekly Sermons
Guest Preacher // Jan 19 // Evan Hughes

FWBC Weekly Sermons

Play Episode Listen Later Feb 13, 2025


The Marketing Movement | Ignite Your B2B Growth
4 Milestones to Hit Before Investing in Paid Advertising | Refine Labs B2B Roundtable

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 11, 2025 46:58


Megan Bowen and Evan Hughes host Ciara Hopkins in a roundtable discussion of paid ads, nailing down when is the right time to start investing.  They cover: Defining your ideal customer profile and target market Developing your strategic narrative Building a website that converts traffic into sales conversions Aligning Marketing and Sales In addition to valuable insights and questions from the live audience, Megan, Evan, and Ciara detail each of these milestones, how to get started with building up to them, and how to know when you've hit the right place to start investing money effectively into paid ads.  Episode topics: #marketing, #demandgeneration, #B2BSaaS, #digitalmarketing #advertising #paidads #roundtable #marketingexpert ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Ciara Hopkins Connect with the hosts: Evan Hughes Megan Bowen

The Marketing Movement | Ignite Your B2B Growth
How to Bridge the Attribution Gap | Ashley Lewin

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 4, 2025 36:32


Ashley Lewin, Senior Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion about attribution, and how to bridge the gap traditional software based attribution can leave in your understanding of your customers.  Ashley starts by breaking down each attribution model, including first touch, last touch, multi touch, and self reported, highlighting the strengths and gaps left by each. Then she breaks down the hybrid attribution model, walking through first steps on how to implement and utilize the data insights it can give. Ashley stresses the importance of viewing attribution as a compass to get you close to your destination, rather than a definitive answer, and how staying flexible and curious can help keep you better up to date with the rapidly changing landscape in marketing.  Episode topics: #marketing, #attribution, #demandgeneration, #selfreportedattribution, #B2BSaaS, #digitalmarketing #CRM  ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Ashley Lewin Connect with the hosts: Evan Hughes Steph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Why To Start Ungating Your Content | Kerri Amodio

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Jan 28, 2025 36:52


Kerri Amodio, Director of Demand Generation at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on why (and how) you should start ungating your content.  Kerri starts by explaining how lead generation tactics have become more and more outdated as the market and technology keeps growing and changing. She highlights the necessary shift that marketers need to make towards adopting a demand generation mindset and creating a consistent demand for products and services rather than just generating leads.  Kerri lays out several tactical strategies for effectively measuring and repurposing high-value content. She also stresses the growing importance of building trust and credibility with audiences by delivering authentic and ungated content—content that is open and accessible without barriers such as gated forms or sign-ups, thus fostering a more genuine relationship with the audience. Episode topics: #marketing, #content, #demandgeneration, #contentcreation, #B2BSaaS, #digitalmarketing #gatedcontent  ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Kerri Amodio Connect with the hosts: Evan Hughes Steph Crugnola

The Marketing Movement | Ignite Your B2B Growth
How Podcasting Can Help You Land Your Next Role | Aaron Weekes

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Jan 21, 2025 28:08


Aaron Weekes, Performance Marketing Manager at Refine Labs, joins Evan Hughes and Steph Crugnola for a discussion on the program he launched on his podcast to help job-seeking marketers work on their content and storytelling.  Aaron shares his personal story with finding himself looking for a new role, and how making connections through content helped him narrow down his search and eventually land his position at Refine Labs. He focuses on the storytelling aspect of marketing, and how generating consistent content on LinkedIn or other platforms can help prospective companies learn more about you before you even apply.  Episode topics: #marketing, #podcasting, #demandgeneration, #contentcreation, #B2BSaaS, #digitalmarketing #interview #jobsearch ______ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Aaron Weekes Connect with the hosts: Evan Hughes Steph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Why Change Management is Crucial to Pull You Into the Current Era of Marketing | Megan Bowen

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Jan 14, 2025 43:23


Megan Bowen, Refine Labs CEO, joins Evan Hughes and Steph Crugnola for the premiere episode of Stacking Growth: Called to Action. On this season of Stacking Growth, we're featuring marketing leaders who've been called to make a change, and inviting them to share their journey - the highs, the lows, and everything in between.  Megan reflects on the major shifts happening in B2B SaaS companies right now, having moved from the “Growth At All Costs” mindset into a “Profitable, Efficient Growth” mindset as well as the transition through buying Eras from Analog to Website to Dark Social, and now into AI.  She talks about how Change Management is necessary for companies to succeed in moving into the modern era of marketing, especially midmarket enterprise organizations that have been operating successfully for a long time in the Website era. She outlines the crucial steps for navigating change management effectively: assessing reality, updating brand positioning, and phasing into new digital strategies, and how Refine Labs excels at facilitating this process.  Megan shares the darkest moments along her journey, how she was able to push through to grow stronger, and a message of hope in embracing your humanity to find your marketing superpowers.  Episode topics: #marketing, #changemanagement, #demandgeneration, #AI, #B2BSaaS, #digitalmarketing __ Subscribe to Stacking Growth on Spotify and YouTube Learn More About Refine Labs Sign Up For Our Newsletter Connect with the guest: Megan Bowen Connect with the hosts: Evan Hughes Steph Crugnola

The Marketing Movement | Ignite Your B2B Growth
Building a Podcast: Roles That Influence B2B Growth Strategy | Feat: Evan Hughes and Steph Crugnola

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Oct 21, 2024 33:38


Evan Hughes and Steph Crugnola joined Corey Kossack of Aspireship on the Startup Skills Podcast to talk about the four essential roles in building a podcast. From Startup Skills Podcast: The second episode of the Startup Skills Podcast, Corey engages with Evan Hughes and Steph Crugnola from Refine Labs to discuss podcasting as a growth strategy for B2B tech companies. They explore the importance of podcasting for brand storytelling and audience engagement, emphasizing the need for a clear strategy and intention behind each episode. The conversation covers essential roles for podcast success, including the architect, host, creative, and distributor, and offers practical advice on developing these skills within a team. They also highlight the significance of content distribution across various platforms and building a strong network in the podcasting space.

The Marketing Movement | Ignite Your B2B Growth
Expert Session: Paid YouTube Strategy with Malin Wijenayake

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Oct 14, 2024 45:00


Our September Expert Session, featuring Malin Wijenayake and Chris Walker, focused on YouTube Ad Strategy! Through the session, they covered: tools for measuring impact most efficient targeting options for each ad type options for developing ad creative successful examples of current ads benchmark metric goals and examples ...and more!    If you want to watch the full video, you can access it here on our YouTube page.   And, if you enjoy these sessions, make sure you mark your calendars for what's coming in Q4: B2B Marketing Roundtable w/ Refine Labs —a live, three-part series to help you fine-tune your 2025 strategy and make the most of your paid media. Our CEO, Megan Bowen, VP of Marketing, Evan Hughes, and other Refine Labs experts will be talking through the practical stuff that really matters when it comes to your 2025 plan.   Here's what we'll cover: October Session: Goal Setting for 2025 – How to plan for success without locking yourself into something rigid. November Session: Paid Media Efficiency – How to stop overspending and get more from your budget. December Session: Driving Real Change in Your Go-to-Market – How large organizations can make impactful, lasting changes.  

The Marketing Movement | Ignite Your B2B Growth
Demand Gen Playbook to Scale Your Company From $1M - $10M | Evan Hughes on Rev Genius

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Sep 23, 2024 60:23


Evan Hughes joined Stacey Danheiser and Sarah Breathnach on a live Rev Genius event focused on delivering effective strategies for scaling companies. They address how to stand out in competitive markets, define ideal customer profiles, leverage content creation, and harness AI in marketing.  Packed with actionable advice on aligning sales and marketing teams, optimizing marketing metrics, and fostering effective communication with executives, this episode is a must-listen for anyone navigating the fast-paced world of demand generation and startup growth. See full videos and more on our YouTube channel Stay on top of all Refine Labs news and events by subscribing to our newsletter.

Board Game Snobs
Episode 319: The Deuce

Board Game Snobs

Play Episode Listen Later Sep 12, 2024 65:55


The Snobs rant, rave, review, mention in passing and briefly discuss these things:  (00:00:00) Intro/Did You Know/The BGS Fantasy Football League  (00:12:36) Candy Shops in England are illegitimate  (00:17:48) is cereal without milk still cereal (00:22:45) Comic Hunters (00:27:23) Let's Go To Japan (00:37:38) Broom Service (00:42:00) Post episode-Jerry and Evan Hughes discuss Dice Tower Retreat Our Patreon: https://www.patreon.com/bgsnobs Follow/join us at: Board Game Snobs Discord https://www.instagram.com/boardgamesnobs/ Board Game Snobs Facebook Group For merch: https://sirmeeple.com/collections/board-game-snobs For questions, comments or general adulation: Send emails to boardgamesnobs@gmail.com  

Cade & Friends
Cade & Friends #32: Evan Hughes Likes This

Cade & Friends

Play Episode Listen Later Jul 24, 2024 85:35


Welcome to the 32nd episode of the Cade & Friends podcast! Our guest this week is Tulsa comedian Evan Hughes. In this episode — Evan, Alex, and Cade talk about crime confessions, on-stage personas, and the Tulsa comedy scene. New episodes of Cade & Friends are released every other Wednesday. Follow Cade on Instagram: https://www.instagram.com/thecadethomas/ Follow Evan on Instagram: https://www.instagram.com/evanbhughes/ Help the channel and get a bonus podcast segment with the guest every time an episode comes out by becoming a patron at: https://www.patreon.com/CadeThomas All the music used in this podcast was created by Chrim.

The Marketing Movement | Ignite Your B2B Growth
Snacks Episode 4: Paid Media Strategy

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 13, 2024 5:45


Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this episode, Evan talks through the Refine Labs Paid Media Strategy, and how it uses Create, Capture, and Convert Demand to make a smooth transition. He also discusses budgeting and how to implement the change in real time. See the video on our ⁠⁠YouTube Channel⁠

The Marketing Movement | Ignite Your B2B Growth
Snacks Episode 3: Switching from Lead Gen to Demand Gen

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Mar 6, 2024 5:08


Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this third episode, he covers results he has observed in companies that make the shift from Lead to Demand Gen and the fasibility of a mixed approach. See the video on our YouTube Channel

The Marketing Movement | Ignite Your B2B Growth
Snacks Episode 2: The Buying Journey

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 28, 2024 7:03


Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In the second episode, Evan talks about the way the buyer journey has evolved into a more independent process, and defines Dark Social. See the video on our ⁠YouTube channel

The Marketing Movement | Ignite Your B2B Growth
Snacks Episode 1: Defining Demand

The Marketing Movement | Ignite Your B2B Growth

Play Episode Listen Later Feb 21, 2024 5:23


Evan Hughes, VP of Marketing, joins Steph Crugnola to talk about the Refine Labs Demand Philosophy. In this first episode, he covers Demand Generation as it's defined right now, including Create, Capture, and Convert Demand. See the video on our YouTube channel

Foul Ball Area
2024 Virginia Tech Baseball Preview

Foul Ball Area

Play Episode Listen Later Feb 16, 2024 27:58


The 2024 college baseball season is upon us! We have a full slate of game starting this afternoon to usher in the season, including some big matchups across the Commonwealth. To help us get ready and break down what we can expect from the Virginia Tech Hokies this year, we're joined by the voice of Hokies baseball, Evan Hughes. 

HokiePod
Hokie Sports Insider | Season 3, Episode 21 | February 14, 2024

HokiePod

Play Episode Listen Later Feb 14, 2024 45:15


Virginia Tech baseball is BACK! The 2024 season for the Hokies opens this weekend at Charlotte. Getting you set for first pitch is Evan Hughes and third baseman Carson DeMartini, who take a deep dive into this team and his career in Blacksburg.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Fast Lane with Ed Lane
Evan Hughes, Voice Of VT WBB And VT Baseball

The Fast Lane with Ed Lane

Play Episode Listen Later Feb 12, 2024 21:33


Evan Hughes, Voice Of VT WBB And VT Baseball by Ed Lane

People Person's Paper Podcast
Episode 23 - Dwight's Speech

People Person's Paper Podcast

Play Episode Listen Later Dec 18, 2023 60:51


In this episode from 2018, comedian Evan Hughes joins Hilton and Brian to talk about episode 17 of Season 2, Dwight's Speech. Dwight is trying to make a big impression among his peers. Meanwhile, Evan is giving Hilton and Brian a surprise when he admits he was not impressed by the episode! A Tulsa legend shares his thoughts, even if it doesn't move drive the wheels of history.

The Fast Lane with Ed Lane
Evan Hughes, Hokies WBB Play By Play Broadcaster

The Fast Lane with Ed Lane

Play Episode Listen Later Nov 30, 2023 16:43


Evan Hughes, Hokies WBB Play By Play Broadcaster by Ed Lane

The Gist
BEST OF THE GIST: Fentanyl Edition

The Gist

Play Episode Listen Later Nov 4, 2023 33:52


A new Netflix film, Pain Hustlers, starring Emily Blunt and Chris Evans, is getting a lot of buzz, so we dug into the archives to unearth an interview with Evan Hughes from February 2022. Hughes is author of Hard Sell: Crime and Punishment at an Opioid Startup, about his coverage of an out-of-control drug maker that destroyed lives and paid a price for doing so, which was the inspiration for the film. Then we check out a podcast extra with Greg Lukianoff, President of the Foundation for Individual Rights and Expression. Greg was on the show this past week discussing his new book, The Canceling of the American Mind: Cancel Culture Undermines Trust, Destroys Institutions, and Threatens Us All—but There Is a Solution.  Check out Mike's recent appearance on the Smoke ‘Em If You Got ‘Em podcast.  Produced by Joel Patterson and Corey Wara  Email us at thegist@mikepesca.com  To advertise on the show: https://advertisecast.com/TheGist  Subscribe to our ad-free and/or PescaPlus versions of The Gist: https://subscribe.mikepesca.com/  Follow Mike's Substack: Pesca Profundities | Mike Pesca | Substack  Learn more about your ad choices. Visit podcastchoices.com/adchoices

Ken and Robin Talk About Stuff
Episode 571: Forensic Chainsawologists

Ken and Robin Talk About Stuff

Play Episode Listen Later Oct 27, 2023 74:20


The Gaming Hut stands inconveniently close to a weapons and armor store as beloved Patreon backer Urchin Prince asks for advice on handling shopping-obsessed players. At the request of arborially concerned backer Evan Hughes, Ripped from the Headlines finds the esoteric truth behind the felling of the iconic, titular tree at Sycamore Gap. Speaking of […]

LiberatED Podcast
Learning At Sudbury Valley School: Alumnus and parent Evan Hughes on self-directed education

LiberatED Podcast

Play Episode Listen Later Oct 27, 2023 42:17


A common question about unconventional educational models, and especially about self-directed ones that put young people in charge of their own education, is how do kids turn out? To help answer that question I've invited Evan Hughes, who attended the renowned Sudbury Valley School in Framingham, MA for his childhood and adolescence, and now sends his son there as well.  Sudbury Valley was founded in 1968 and has since inspired the creation of dozens of Sudbury-model schools around the world. It prioritizes non-coercive, self-directed education within a democratically run community where adults and children have equal say in school operations, rule-making and enforcement, hiring and firing decisions, and so on. There are no adult-imposed classes, no grades, no curriculum or top-down evaluative measures. So how exactly does a person learn in this environment? *** Sign up for Kerry's free, weekly email newsletter on education trends at fee.org/liberated.

Longform
Episode 555: Evan Hughes

Longform

Play Episode Listen Later Oct 25, 2023 66:31


Evan Hughes is a journalist whose work has appeared in The New York Times Magazine, GQ, The Atlantic, The Atavist and many others. His book, just out in paperback, is Pain Hustlers: Crime and Punishment at an Opioid Startup. “It should be called slow-form journalism…. It is heavily edited. It's heavily fact checked. And chances are, you're not going to be the first. Maybe you're going to be first to reveal some piece of it. I have made peace with like, I'm not the scoop guy. I'm the person who comes in and I'm good at telling the story in a thorough and deep way.” Show notes: evanhughes.co Pain Hustlers: Crime and Punishment at an Opioid Startup (Anchor • 2023) 03:00 "Longform Podcast #503: Evan Osnos" (Longform Podcast • Sep 2022) 03:00 "The Trials of White Boy Rick" (Atavist • Sep 2014) 04:00 "The Shocking True Tale of the Mad Genius Who Invented Sea-Monkeys" (The Awl • Jun 2011) 06:00 "Just Kids" (New York Magazine • Oct 2011) 07:00 Literary Brooklyn: The Writers of Brooklyn and the Story of American City Life (Holt • 2011) 12:00 "The Fugitive, His Dead Wife, and the 9/11 Conspiracy Theory That Explains Everything" (GQ • Jun 2016) 20:00 "Trial by Fire" (David Grann • New Yorker • Aug 2009) 25:00 Opioids, Inc. (Frontline • 2021) 25:00 The Crime of the Century (HBO • 2021) 47:00 Pain Hustlers (Netflix • 2023) 54:00 White Boy Rick (LBI Productions • 2018) 60:00 Moneyball: The Art of Winning an Unfair Game (Michael Lewis • W.W. Norton • 2004) 60:00 Moneyball (Columbia Pictures • 2011) 61:00 "The Man Who Moves Markets" (Atlantic • Mar 2023) 63:00 "Bringing Down the Hachette" (Slate • May 2014) Learn more about your ad choices. Visit podcastchoices.com/adchoices

Opinions Like A-Holes
Ep 278 The Everlasting Gays

Opinions Like A-Holes

Play Episode Listen Later Aug 20, 2023 87:08


Evan Hughes is back this week, as we talk the pestilence of massive stadium concerts in midtown Tulsa. We are avoiding Hollywood topics the best we can this week, in solidarity with striking creatives. Still, we touch on the challenges of film shooting in Tulsa, and learn about an independent production allowed to shoot during the strike because it is meeting every demand, King Ivory! We also learn all about the show Evan is producing later this month featuring comedian and artist Peter Bedgood at the historic Circle Cinema. Plus, new Guns and Roses, and Cop slide!

Tulsa Talks: A TulsaPeople Podcast
Comedy and community with Evan Hughes

Tulsa Talks: A TulsaPeople Podcast

Play Episode Listen Later Jul 26, 2023 14:19


Local comedian Evan Hughes performs around Tulsa and hosts monthly shows that he curates with comics of all skill levels. Hughes is performing this weekend at Blue Whale Comedy Festival. Plus, Connie Cronley reads her July column. Tulsa 10Blue Whale scheduleGoodnight Sun by Connie CronleyPhoto by Ferrell Dixon Jr / ASLUT

The OKPOP Radio Hour
OKPOPcast: Evan Hughes and Derek Combs

The OKPOP Radio Hour

Play Episode Listen Later May 3, 2023 40:39


Derek Combs and Evan Hughes, a couple of true Tulsa Kings, join the OKPOP Radio Hour to talk about The Blue Whale Comedy Festival. It's gonna be bigger and better and funnier than ever in 2023! We also dig into Evan's origin story to figure out why he's such a sweetie pie

tulsa combs evan hughes blue whale comedy festival
Sons of Saturday: The Podcast for Hokies, by Hokies.
Tucker Holloway Interview + Hokieball show with Evan Hughes

Sons of Saturday: The Podcast for Hokies, by Hokies.

Play Episode Listen Later Apr 19, 2023 71:48


BRM catches up with Tucker Holloway following the conclusion of Spring Ball. Sam is joined by the voice of Hokies baseball, Evan Hughes, to analyze the season so far, recap a series sweep of the Yellow Jackets, and preview what comes next for the Hokies

AWadd Radio
Tim Kelly, Netclix & Evan Hughes

AWadd Radio

Play Episode Listen Later Apr 10, 2023 40:15


4/10/23 Hour 3 0:00 - Tim Kelly joins the show to give his take on the first 10 games of the MLB season for most teams, where the Nationals are struggling and more. 11:45 - In Netclix, AWadd and Cheek talk about the success of the Mario movie and more. 22:00 - Virginia Tech's Evan Hughes joins the show to recap Hokies women's basketball and more. 33:15 - Epstein looks back at Ace Baldwin's time at VCU.

AWadd Radio
Best of AWadd Radio - 4/10/23

AWadd Radio

Play Episode Listen Later Apr 10, 2023 44:04


In the NBA FastBreak, AWadd discusses the playoff bracket being set, and Tim Kelly joins the show to give his take on the first 10 games of the MLB season for most teams, where the Nationals are struggling and more. Later, in Netclix, Epstein and Cheek talk about the success of the Mario movie and more, and then Virginia Tech's Evan Hughes joins the show to recap Hokies women's basketball and more.

The Fast Lane with Ed Lane
Evan Hughes Voice Of Hokies WBB

The Fast Lane with Ed Lane

Play Episode Listen Later Mar 21, 2023 15:58


Evan Hughes Voice Of Hokies WBB by Ed Lane

HokiePod
Hokie Sports Insider | Season 2, Episode 24 | March 9, 2023

HokiePod

Play Episode Listen Later Mar 9, 2023 55:09


On a special Hokie Sports Insider podcast, host Evan Hughes recaps the ACC Championship captured by Virginia Tech women's basketball and what it means to the program. He's also joined by Chris Cannizzaro and Anthony Arguelles, two Virginia Tech baseball transfers, who discuss the 10-2 start for the No. 11 Hokies and their journey to Blacksburg.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

HokiePod
The Kenny Brooks Show | Episode 10 | February 27, 2023

HokiePod

Play Episode Listen Later Mar 1, 2023 60:15


Join Evan Hughes, coach Kenny Brooks, assistant coach Radvile Autukaite, strength and conditioning coach Greg Werner and host Evan Hughes on the 10th installment of The Kenny Brooks Show.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Foul Ball Area
Virginia Tech Baseball Preview

Foul Ball Area

Play Episode Listen Later Feb 17, 2023 30:27


The Virginia Tech baseball team is set to kick off their 2023 season at the College of Charleston this weekend, and we're excited for it! The Hokies are coming off a historic 2022 season that saw them win the ACC Regular Season Championship and host the first ever NCAA Super Regional in Blacksburg. The team lost some key players to the MLB Draft over the offseason, but they have a lot of great players ready to go for 2023.  Here to help up break down what we can expect this year is the voice of Hokies baseball, Evan Hughes. Tune in as we preview this weekend's series, some of the top ACC series of the season, and what we expect from individual players in Blacksburg.

Opinions Like A-Holes
Ep 256 Big Boss Mama

Opinions Like A-Holes

Play Episode Listen Later Feb 12, 2023 74:58


This week, we're thrilled to chat with the creator of Strawberry Shortcake, the Get-Along Gang, and the Care Bears, Muriel Fahrion! Muriel has been making her mark in Oklahoma, with her own art studio, and lots of time spent supporting the arts in Tulsa, often alongside her pal and ours, Evan Hughes! We talk about Muriel's time working on iconic characters, how she established herself in Oklahoma, and how she's using her creative talent to bring joy to others. Be sure to check out her website www.outtathinairstudio.com, and say hi if you see her and Evan carousing about town!

Opinions Like A-Holes
Ep 249 Tulsa King vs. The King of Tulsa

Opinions Like A-Holes

Play Episode Listen Later Dec 12, 2022 90:51


The Tulsa King is no match for the King of Tulsa! We're chatting with Evan Hughes this week, so that means asking about the impact of his social media blessings, and his ability to move between Tulsa's various creative communities with ease. We're also talking punk music, Transformers, and the Immortal Hulk, (but Hulk Hogan, screw that guy.) Plus, we're mentioning lots of local businesses for your last minute holiday shopping! Come hang out!

HokiePod
Tech Talk Live! Presented by First and Main | November 17th, 2022

HokiePod

Play Episode Listen Later Nov 18, 2022 58:37


Coach Brent Pry joins Evan Hughes and Mike Burnop to discuss the Hokies football game vs. Duke and the upcoming contest with Liberty. Senior's Kaleb Smith and Chamarri Conner also join the program.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Locked On Orioles - Daily Podcast On The Baltimore Orioles
Orioles draftees Zack Showalter and Graham Firoved both have elite fastballs

Locked On Orioles - Daily Podcast On The Baltimore Orioles

Play Episode Listen Later Aug 24, 2022 39:51


The Baltimore Orioles selected two right-handed pitchers on the final day of the 2022 MLB Draft who have elite fastballs — Zack Showalter and Graham Firoved. Host Connor Newcomb is joined by two guests to tell you more about two of the Orioles newest pitching prospects.First, Vinny Cervino of Perfect Game joins the show to talk about Showalter's delivery and his talent as a high school pitcher.Then, Evan Hughes, the Voice of Virginia Tech baseball, joins the pod to chat about how Firoved used his fastball to get the best hitters in the country out.But first, Connor recaps the Orioles 5-3 victory over the Chicago White Sox on Tuesday night and gives you the five things you need to know from the win, including Austin Voth's gritty start, Ryan Mountcastle's huge home run, and Félix Bautista's continued domination.Support Us By Supporting Our Sponsors!Built BarBuilt Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order.BetOnlineBetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts!LinkedInLinkedIn Jobs helps you find the candidates you want to talk to, faster. Did you know every week, nearly 40 million job seekers visit LinkedIn? Post your job for free at LinkedIn.com/LOCKEDONMLB. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Locked On Orioles - Daily Podcast On The Baltimore Orioles
Orioles draftees Zack Showalter and Graham Firoved both have elite fastballs

Locked On Orioles - Daily Podcast On The Baltimore Orioles

Play Episode Listen Later Aug 24, 2022 43:36


The Baltimore Orioles selected two right-handed pitchers on the final day of the 2022 MLB Draft who have elite fastballs — Zack Showalter and Graham Firoved. Host Connor Newcomb is joined by two guests to tell you more about two of the Orioles newest pitching prospects. First, Vinny Cervino of Perfect Game joins the show to talk about Showalter's delivery and his talent as a high school pitcher. Then, Evan Hughes, the Voice of Virginia Tech baseball, joins the pod to chat about how Firoved used his fastball to get the best hitters in the country out. But first, Connor recaps the Orioles 5-3 victory over the Chicago White Sox on Tuesday night and gives you the five things you need to know from the win, including Austin Voth's gritty start, Ryan Mountcastle's huge home run, and Félix Bautista's continued domination. Support Us By Supporting Our Sponsors! Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON15,” and you'll get 15% off your next order. BetOnline BetOnline.net has you covered this season with more props, odds and lines than ever before. BetOnline – Where The Game Starts! LinkedIn LinkedIn Jobs helps you find the candidates you want to talk to, faster. Did you know every week, nearly 40 million job seekers visit LinkedIn? Post your job for free at LinkedIn.com/LOCKEDONMLB. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Sons of Saturday: The Podcast for Hokies, by Hokies.
Breaking down two TOP THREE RANKED Hokie ”Diamond Teams” | Special Guest: Evan Hughes

Sons of Saturday: The Podcast for Hokies, by Hokies.

Play Episode Listen Later May 17, 2022 69:17


Virginia Tech Softball and Baseball have both put together HISTORIC seasons this year. Softball is ranked #2 in the country and Baseball rose to #3 after winning a weekend series against the 7th ranked Louisville Cardinals. Both teams are looking to do damage on the national stage as the College World Series Looms. Evan Hughes joins the podcast with Sam Jessee to discuss these incredible clubs.