The Inventive Journey

What if the skills you've already mastered in a traditional job were enough to build a profitable, flexible business from home?In this episode of the Inventive Journey Podcast, host Devin Miller sits down with Haylee Gernert, an online business manager who transformed her career from dental office operations into a thriving virtual business. Haylee shares how she leveraged real-world experience—organization, communication, systems thinking, and client care—to create a sustainable work-from-home career without hype, hustle culture, or burning out.Haylee's journey began in Northern California, where she entered a dental assisting program straight out of high school. Within days of graduating, she was earning an income while many of her peers were just beginning college. Over the next 15 years, she worked her way through nearly every role in the dental office, from chairside assisting to office management. Along the way, she developed a deep understanding of operations, conflict resolution, and how to make people feel supported—even in high-stress environments.As life changed and family priorities grew, Haylee began searching for a way to work from home. That search led her to the emerging world of virtual assisting. In the early days, virtual assistants were often former executive assistants or office managers working remotely long before it became mainstream. When COVID accelerated the shift to remote work, demand for skilled virtual professionals exploded.Haylee joined an agency to gain experience and structure, but soon realized she was capable of more than task execution. She wasn't just checking boxes—she was solving problems, building systems, and thinking strategically. With the encouragement of mentors and clients, she began transitioning into higher-level work as an online business manager.In this conversation, Haylee breaks down the differences between virtual assistants and online business managers, the pros and cons of working with agencies, and how to know when it's time to raise rates or step out on your own. She also shares candid lessons about setting boundaries, advocating for your value, and learning to fire clients when necessary.You'll also hear Haylee's advice for anyone starting a service-based business today, including why networking is one of the most underrated growth tools and how listening—really listening—can shape your offers more effectively than guessing ever could.This episode is a must-listen for professionals considering virtual work, freelancers looking to level up, or business owners curious about how online operators actually help companies scale.To chat about this one-on-one, grab a free consult at strategymeeting.com

In this episode of the Inventive Journey, host Devin Miller sits down with Abraham George, a man whose life proves that survival can be transformed into strategy—and strategy into lasting impact.Abraham's journey begins in the Indian military, where at just 18 years old he was stationed along the Chinese border at 14,000 feet above sea level. While serving as an artillery officer, he narrowly survived a deadly dynamite explosion. That moment didn't just change his career path—it reshaped his entire philosophy on purpose, service, and long-term thinking.Rather than rushing into answers, Abraham chose patience. He came to the United States in the late 1960s, studied at New York University's Stern School of Business, and earned advanced degrees in international finance and developmental economics. After a brief but valuable experience at JP Morgan, he realized that a comfortable salary would never give him the leverage needed to address the deeper social issues he cared about.So he built his own company.At a time when computers were rare and startups had no safety nets, Abraham founded a financial risk-management software business. The first decade was brutally difficult—financially, emotionally, and professionally. He taught college courses at night, supported a growing family, and slowly refined a product the market wasn't quite ready for yet.The second decade brought traction. The final five years brought a breakthrough.His company grew from three people working out of a basement into a global market leader with offices across the United States and Europe, eventually employing more than 150 people. When Abraham reached the point he had planned for decades, he exited the business—not to retire, but to begin his true mission.That mission was education.Using his own capital, Abraham moved to a remote village in India and founded a residential boarding school for children living below the poverty line. His approach rejected short-term charity in favor of long-term commitment—supporting each child from age four through college and into their first career. It was an 18- to 19-year intervention designed to break generational poverty from the bottom up.Today, his schools educate hundreds of students at a time, with graduates now working at companies like Microsoft, Ernst & Young, and ExxonMobil, and others studying in top universities around the world. His work challenges conventional thinking about philanthropy, proving that structure, discipline, and patience matter just as much in service as they do in business.Abraham also openly shares his failures—overexpansion, the dangers of running organizations as a one-person show, and the financial devastation of the 2008 crisis. Those lessons reinforce a central theme of this episode: whether in business or philanthropy, systems matter more than ego.This conversation is a powerful reminder that success doesn't have to end at the exit—and that entrepreneurs willing to think long-term can build businesses that fund impact far beyond themselves.To chat about this one-on-one, grab a free consult at strategymeeting.com

Innovation rarely moves at a single speed. Some industries reward patience, structure, and decades-long planning. Others demand rapid experimentation, constant iteration, and a tolerance for uncertainty. Few founders understand both worlds firsthand—but Larissa Schneider does.In this episode of Inventive Journey, host Devin Miller sits down with Larissa to unpack a career that spans continents, industries, and radically different innovation timelines. From working in aerospace at Airbus—where products can take 20 to 30 years to reach the market—to building and scaling an AI startup to nearly 100 people in under two years, Larissa's journey offers powerful lessons for modern founders.Born and raised in a small town in Germany, Larissa developed an early desire to experience the world beyond familiar borders. That curiosity took her to Australia for high school, the UK and France for university, and eventually into large multinational organizations. Along the way, she gained exposure to international teams, multiple languages, and the discipline required to operate inside massive enterprises.At Airbus, Larissa learned what “slow innovation” really means. Precision matters. Long-term thinking isn't optional. And mistakes carry enormous consequences. While those lessons built rigor and patience, they also revealed a mismatch between the pace of the industry and the kind of impact she wanted to make.That realization led her to the Bay Area and into the startup ecosystem, where speed and experimentation define success. There, Larissa experienced the other extreme—shipping fast, learning in real time, and seeing results almost immediately. The contrast reshaped how she thinks about building companies, teams, and products.During COVID, she made another intentional pivot into cybersecurity, seeking both challenge and purpose. It was in that environment—alongside her future co-founders—that she witnessed the sudden rise of large language models. While consumers adopted AI tools almost overnight, businesses struggled to unlock real value. That gap sparked the idea for Unframe.Today, Unframe has grown rapidly across multiple continents, serving customers who return again and again as the platform expands across teams and departments. Larissa shares candid insights on what made that growth possible, including early hiring mistakes, the danger of over-polishing before demand exists, and why founders must be honest about the level of commitment startups require.She also offers advice that isn't always popular but is deeply practical: startup life isn't compatible with half-measures. The work is intense, the boundaries are thin, and the tradeoffs are real. But for those who choose it intentionally, the learning and momentum can be unmatched.This conversation is a must-listen for founders navigating AI, global teams, and fast-moving markets—especially those trying to balance speed with long-term discipline.To chat about this one-on-one, grab a free consult at strategymeeting.com

Every Big Law attorney eventually faces a defining moment—whether they talk about it openly or keep it quietly tucked away. It's the point where the partner track feels closer than ever, yet somehow less appealing. Titles loom. Expectations shift. Compensation math stays murky. And the question becomes unavoidable: Is this really what success looks like?In this episode of Inventive Journey, host Devin Miller sits down with attorney Matthew Fornaro to explore that exact crossroads. Matthew shares his candid journey from Big Law associate to firm owner, unpacking the realities most attorneys don't learn until they're already deep inside the system.The conversation pulls back the curtain on partnership economics—how bonuses are calculated, why firm-wide performance can outweigh individual results, and how “making partner” often comes with strings attached that aren't discussed in recruiting brochures. Matthew explains why the prestige of Big Law doesn't always translate into autonomy, clarity, or control.From there, the discussion shifts to what happens when attorneys choose the exit ramp. Starting a firm doesn't mean instant freedom—it means responsibility. Revenue resets to zero. Systems disappear. You become the attorney, marketer, operations manager, and strategist all at once. Matthew walks through what those early years actually look like, including lean periods, uncomfortable learning curves, and the slow process of building momentum.A major theme of the episode is the business education gap in law. Law school teaches legal analysis, not client acquisition or firm management. Matthew shares how targeted entrepreneurship programs and hands-on experience helped him close that gap, turning trial-and-error into systems and sustainability.Technology also plays a key role in modern firm ownership. Matthew discusses how tools—especially when used responsibly—can dramatically reduce overhead, improve efficiency, and allow solo and small firm attorneys to compete without recreating Big Law infrastructure. He's also clear about the limits: AI is a tool, not a replacement for judgment, and careless use can do real damage.This episode isn't anti–Big Law. It's pro–intentional decision-making. Some attorneys thrive on the partner track. Others realize that ownership, flexibility, and equity matter more than titles. The real risk isn't choosing one path over the other—it's drifting into a future by default.If you're an attorney questioning the long-term tradeoffs of partnership, curious about firm ownership, or simply trying to define success on your own terms, this conversation offers an honest, grounded perspective from someone who's lived both sides.To chat about this one-on-one, grab a free consult at strategymeeting.com

Paige Arnof-Fenn's entrepreneurial journey didn't start with a business plan — it started with curiosity, courage, and a willingness to pivot. In this episode of Inventive Journey, Paige shares how she went from Wall Street financial analyst to building a 24-year global marketing firm by trusting her instincts and leaning into what she loved most.Raised in a family of bankers, Paige assumed finance was her destiny. After earning a degree in economics, she landed on Wall Street and quickly realized that while she was good at the work, it didn't energize her. A single conversation changed her career trajectory when a colleague pointed out that everything Paige enjoyed about banking — planning events, managing promotions, and shaping perception — was actually marketing. That insight led her to business school, where she discovered a natural talent that reshaped her future.Paige went on to work at iconic companies like Procter & Gamble and Coca-Cola, gaining world-class training in branding, positioning, and strategy. But when the internet boom of the late 1990s arrived, she took a risk that surprised everyone around her. Leaving behind corporate stability, Paige joined early-stage startups where speed, experimentation, and direct customer feedback ruled the day. Those experiences rewired how she thought about growth and innovation.After three successful startup exits, the events of 9/11 abruptly changed the business landscape. Marketing budgets disappeared, companies panicked, and uncertainty ruled. Instead of stepping back, Paige leaned forward. Her network of founders, investors, and executives reached out for help — and she said yes. Without writing a business plan or opening an office, she began connecting great people with real problems that needed solving.That decision led to the creation of Mavens & Moguls, a virtual marketing firm built decades before remote work became mainstream. Paige scaled the business organically through relationships and referrals, assembling a global team of experts who could move fast and adapt to change. The firm survived the dot-com crash, the Great Recession, and COVID by staying lean, flexible, and focused on results.In this conversation, Paige also shares hard-earned leadership lessons — including when loyalty can hold a business back, why culture matters more than titles, and how building the right team is essential for long-term success. She explains why branding is no longer optional and why everyone, not just celebrities, is a brand in today's digital world.This episode is packed with insights for founders, marketers, and anyone navigating career pivots. Paige's story proves that success doesn't always come from careful planning — sometimes it comes from being brave enough to follow what feels right and smart enough to evolve when the world changes.To chat about this one-on-one, grab a free consult at strategymeeting.com

What if your biggest business failure turned out to be your most valuable leadership lesson?In this episode of The Inventive Journey, host Devin Miller sits down with Robert White, a seasoned entrepreneur, trainer, and executive coach whose career spans decades, continents, and more than a few hard-earned wake-up calls. Robert's story isn't polished for headlines—it's honest, uncomfortable, and deeply instructive for founders, executives, and anyone building something that involves people.Robert grew up in poverty and discovered early success as a teenage radio personality in Wisconsin. By most external measures, he was “winning” early in life. But momentum without maturity has a cost. Within a decade, Robert found himself broke, divorced, and recovering from three heart attacks before the age of 25. His health, relationships, and career were all under strain.The turning point didn't come from a new business strategy or a better product. It came from a personal reckoning. After attending a human-potential seminar, Robert was forced to confront how his own behavior, mindset, and lack of accountability were getting in the way of success. That shift—from blame to responsibility—became the foundation for everything that followed.Robert went on to build and lead major training organizations, including Lifespring in the U.S. and Arc International in Asia. Across multiple companies, more than 1.4 million people graduated from programs he founded or led. At the height of success, Robert had wealth, influence, and options—including an unsolicited acquisition offer worth tens of millions of dollars.And then came the decision that changed everything.Believing systems could replace leadership, Robert stepped away too early. Thought leadership faded. Culture weakened. The business unraveled. The financial loss totaled $30 million—a number that still stings, but taught a lesson far more valuable than money.In this episode, Robert and Devin dive into what really caused that collapse, why culture cannot be delegated, and how founder absence impacts people-driven organizations. They also discuss due diligence failures, the danger of comfort, and why “just start” remains one of the most powerful pieces of advice for entrepreneurs at any stage.Today, Robert works with executive teams and leaders, helping them align culture, accountability, and strategy so success doesn't implode from the inside. His insights are especially relevant for founders navigating growth, exits, or the temptation to step away too soon.If you've ever wondered when to hold on, when to let go, or how to rebuild after a major setback, this episode delivers clarity without sugarcoating the truth.To chat about this one-on-one, grab a free consult at strategymeeting.com

Yuri Cataldo's journey is proof that innovation favors the adaptable.Trained at Juilliard and Yale Drama School, Yuri began his career designing for Broadway and film. When the 2008 financial crisis disrupted the arts, he pivoted — teaching, waiting tables, and launching a bottled water startup from rural Indiana.Through storytelling-driven marketing and early digital testing, the brand landed in Whole Foods, earned international recognition, and gained national exposure before regulatory barriers forced its closure.Rather than retreat, Yuri leaned into entrepreneurship education, ran a nearly $1M crowdfunding campaign, and ultimately joined Autodesk. Today, he operates inside Autodesk Research, analyzing AI competitors and helping teams distinguish real innovation from marketing noise.This episode explores resilience, creativity, marketing ownership, and the legal realities founders often overlook.

Entrepreneurship rarely starts with a perfectly crafted business plan — and Luis Derechin's journey proves it.In this episode of Inventive Journey, Devin Miller sits down with Luis to unpack more than 40 years of real-world entrepreneurship, beginning with a childhood hustle selling Mexican candy across borders and evolving into multimillion-dollar businesses, venture-backed tech, and global workforce strategy.Luis was born in Mexico and raised in Southern California, moving fluidly between cultures at an early age. That cross-border exposure shaped his instinct for spotting opportunity. His first business ended in the principal's office, but the lesson stuck: when there's demand, someone will fill it — and smart entrepreneurs pay attention early.As a young adult, Luis partnered with his father to build an import-export company, sourcing housewares from Europe and Asia and distributing them throughout Mexico. The business grew rapidly, only to be nearly wiped out during Mexico's devastating economic crisis in the mid-1990s. Instead of walking away, Luis rebuilt — launching a direct sales organization that scaled even larger and taught him the realities of incentives, logistics, and leadership at scale.In the early 2000s, Luis caught what many entrepreneurs recognize as “the tech bug.” He helped build what became Mexico's first startup to raise U.S. venture capital, eventually relocating to the United States and serving in executive leadership through years of intense growth and, ultimately, acquisition. The experience exposed him to the pressures of venture funding, global teams, and the operational discipline required to survive in fast-moving tech environments.Today, Luis focuses on nearshoring and offshoring strategy, helping companies avoid the costly mistakes he's seen — and made — when building teams across borders. He's also the author of a book detailing where companies go wrong and how founders can approach global expansion with clarity instead of shortcuts.This episode isn't about overnight success or startup hype. It's about durability, reinvention, and understanding that entrepreneurship is a long game shaped by economic cycles, culture, and execution.If you're building, scaling, or expanding internationally — or recovering from setbacks — Luis Derechin's story offers grounded, hard-earned insight you can apply immediately.To learn more about protecting your ideas, brands, and innovations as you grow, visit lawwithmiller.com.

Every entrepreneur has a moment that changes everything — and for Trapper Roderick, that moment happened on a rooftop in high school, sheeting a house while his dad was out of town. That early taste of responsibility sparked a lifelong love of building… even if his path took a surprising detour along the way.In this episode, Trapper walks through his remarkable journey:

When Jacob Dean looks back on his career, the through-line isn't a straight path — it's a steady climb built on curiosity, discipline, and the courage to rethink what success should look like. Raised in Northeast Ohio in a family of educators, Jacob grew up with a traditional definition of stability: find a good job, work hard, and build a dependable life. Entrepreneurship wasn't part of the conversation. Yet over time, Jacob discovered that he was drawn to something bigger — the intersection of law, business, and strategy.After majoring in finance, Jacob chose law school at a time when the economy was uncertain and job prospects were slim. But that step opened the door to a series of defining opportunities: working in the tax department at Procter & Gamble, clerking for the U.S. Tax Court, completing an LLM at Georgetown, and gaining meaningful experience in both law firm and in-house roles. Each chapter gave him new layers of expertise — tax structure, corporate operations, nonprofit compliance, and business management.Despite the steady progression, something deeper was brewing. Jacob realized that what energized him most wasn't just the practice of law — it was understanding how businesses run, how decisions get made, and how structure shapes success. He enjoyed the legal work, but he felt most at home thinking like an operator and strategist.Then came a turning point: turning 40. Instead of seeing it as a crisis, Jacob treated it as a moment of reflection — a chance to pause long enough to ask, What do I want the next decade to look like? The answer was clear: it was time to build something of his own.With support from family and colleagues, Jacob made the leap into entrepreneurship and launched his own firm. Unlike many attorneys who see the business side as a distraction, Jacob embraces it. He believes law firms should operate like true businesses — strategic, structured, and growth-minded — rather than relying on outdated norms or reactive hiring. His combined experience in tax and corporate law gives him a unique ability to help founders avoid pitfalls and build with intention.In this episode of The Inventive Journey, Jacob shares the decisions that shaped him, the pressure he once felt to take opportunities out of fear, and the mindset shift that now guides his career. He talks openly about learning to trust himself, redefining what a “successful” legal career looks like, and why entrepreneurship still excites him every day.His advice for new founders is refreshingly simple: get good help. Whether you're forming a company, raising capital, managing risk, or planning for growth, trying to do everything alone can cost far more than it saves. Good advisors, good structure, and good decision-making create the runway that businesses need to thrive.Jacob's story isn't just about leaving a job — it's about stepping into a role he was already preparing for through every chapter of his career. It's a reminder that experience compounds, reflection matters, and it's never too late to build a business on your own terms.

Discover how entrepreneur Jon Stamell built a multimillion-dollar agency, consulted CEOs, and now leads AI innovation to uncover the motivations behind customer behavior. From Detroit to global trade shows to pioneering psychographic AI, Jon's journey is a masterclass in reinvention, curiosity, and strategic thinking.⭐ Learn the biggest mistakes he made, the insights he gained, and his best advice for today's founders.

In this episode of The Inventive Journey, host Devin Miller interviews Kristie Jones, a sales strategist who turned her early experiences in athletics, hospitality, and SaaS leadership into a consultancy helping startups build strong sales foundations.Kristie shares why waiting tables taught her more about sales than any corporate role, how she navigated multiple reorganizations, why startups mis-hire so often, and how AI is transforming go-to-market strategy forever.Perfect for founders, sales leaders, and anyone building a modern revenue engine.

✨ Creative Roots to Fractional CMO — Denine HarperIn this Inventive Journey episode, Devin Miller talks with Denine Harper about her unusual and inspiring career path. From early motherhood to 3D animation, Manhattan agency life, the .com boom and crash, and the shift into brand marketing and fractional CMO work — Denine's story is packed with lessons on resilience and reinvention.Great for founders, creatives, and anyone navigating a career pivot.

In this episode of The Inventive Journey, host Devin Miller talks withDarrin Wurz, a former high school science teacher who transitioned into the world of finance and became a trusted advisor to law firm owners.Darrin shares how his early passion for education and curiosity led him from teaching ninth-grade biology in Cincinnati, Ohio, to building a successful financial advisory business that serves attorneys nationwide. After years in the classroom, Darrin faced burnout and began seeking a new challenge—one that would allow him to help others, apply his analytical mind, and build something lasting.He went back to school, earned a degree in finance, and—without a client base—put a sign in his front yard. Through networking, marketing experimentation, and persistence, he slowly built a thriving practice. His firm grew through authentic relationships and strategic positioning, eventually niching down to serve law firms. Today, Darrin's clients rely on him not just for numbers but for insight, growth strategy, and financial mentorship.Darrin also discusses writing his first book, launching his own podcast, and the ongoing process of refining his business model to meet professional clients' needs. Listeners will gain valuable insights on career transitions, business growth, and the power of niching down.

Avy Schondorf's inventive journey is one of adaptability, insight, and purpose. From social services and nonprofit fundraising in Israel to founding a U.S.-based virtual assistant agency, Avy's story illustrates how resilience and systems thinking can turn disruption into innovation. After relocating from Israel to the U.S. just before COVID-19, Avy transformed uncertainty into opportunity by identifying a powerful niche: supporting neurodivergent entrepreneurs through Alisto, her specialized virtual assistant agency. In this conversation, Avy unpacks lessons on leadership, adaptability, self-awareness, and how to build a business that serves a community's unique needs.Discover why structure is essential for creativity, how systems free people to focus on impact, and why charging for your value is non-negotiable. Whether you're a startup founder, service provider, or lifelong learner, this episode will change how you think about growth, neurodiversity, and business design.

Annie Davis' career began far from boardrooms and tech startups — it started at IKEA and McDonald's. In this episode of The Inventive Journey, host Devon Miller sits down with Annie to explore how her bold move from Reno to Utah on a whim evolved into a thriving entrepreneurial career.Annie shares how she learned to lead teams across borders, embrace remote collaboration long before it was mainstream, and grow from project manager to CEO in a digital development firm. Her story is one of fearless adaptability, pragmatic leadership, and turning challenges into streamlined systems — including her “one-touch” policy for productivity that helped her scale a web business efficiently.Listeners will gain insights into:Building business structure before burnout.Managing global teams remotely with empathy and precision.The art of balancing process and passion in startup life.Buying back your own company — and why doing so can be your smartest move.If you're a startup founder or small business owner ready to refine your operations and culture, Annie's practical journey will resonate.

Be motivated to truly understand what you're getting into, because in the beginning, all the focus will be on you. If it's something you're passionate about—something you genuinely care for and love doing—make sure you have a clear understanding of what that journey involves.

My single, non-negotiable rule is simple: listen more than you speak. Equally important for anyone entering business is to understand that government is typically not an ally. Speaking from years of experience buying and selling a wide range of businesses — car washes, gas stations, convenience stores, development and operating companies, trucking firms, woodworking shops, and more — I've found government involvement often creates friction for entrepreneurs. Its focus tends to be on compliance and oversight, not on fostering individual business success.

I've learned that businesses rise and fall with people, not spreadsheets. When I started with a couple of partners, those relationships proved invaluable—mentorships, the right connections, the right centers of influence. You can't figure it all out on your own. There's a saying: nobody cares how much you know until they know how much you care. That applies to both your internal team and external partners. If you want to build something lasting, you need to show genuine care—not just impress people with numbers or how smart you are.

Many startup CEOs and entrepreneurs often get stuck on their first idea, treating it like their baby. They hold onto it for too long, draining resources and relationships instead of adapting. The key is to listen to the market and your customers—they'll guide you in the right direction. Pivoting or iterating isn't failure, even if it feels that way at first. It's simply a shift in mindset toward growth.

Forget about having a traditional work-life balance. I've heard this echoed by many other startups and small business owners, and even a few well-known entrepreneurs. Personally, I set boundaries on only a handful of things—like my birthday and Christmas—but beyond that, most of my “social life” happens at conferences or networking events. I often work weekends, and it's not unusual for me to be up working until 3 a.m. The night-owl side of me, probably the astrophysicist in me, makes that routine feel almost natural.

A key rule of thumb is to test as much as possible before officially launching. Market research can be tricky—asking people “Would you come if I opened an Italian restaurant here?” doesn't always give reliable answers. But for certain types of businesses, especially low-cost ones like cleaning services, you can start small and validate demand right away. Go out, find a few clients, and talk directly to potential customers. Many businesses allow you to do this kind of groundwork, reducing risk before you fully commit to launching.

If you're starting a business for the first time, one of the most important steps is to carefully decide what kind of product or service you want to offer. Take the time to really think it through and brainstorm your ideas thoroughly.Many people see an opportunity and jump in right away without proper preparation. They often don't fully understand why they are selling a particular product or offering a certain service. This lack of clarity can lead to problems later on.That's why the most crucial step is to deeply consider what you're offering, why you're offering it, and how it will provide value to others before you move forward.

If you're just starting a startup or small business, the most important thing—based on my experience and those I've worked with—is to focus entirely on your product or service. Whether you're offering a service, selling a physical item, or building a SaaS platform, make sure it's something people genuinely want. Then, identify exactly who those people are. Spend 99% of your time refining your product or service and understanding your target audience.

My biggest advice to anyone starting out is to avoid setting expectations for how long it will take to experiment and find your footing. Unless you're following a franchise model, no one has done exactly what you're trying to do—so there's no set timeline. And since time is money, the more you can explore, test, and learn while working another job or having some financial support, the better. Giving yourself that buffer will allow you to figure things out before fully going to market, which can make a huge difference in your success.

Don't start coding, hiring, or building anything until you've sold the idea. Your first job is to talk to potential customers, deeply understand their problems, and validate that a real solution is needed. This is a lesson I've learned over multiple ventures—this being my third. In fact, we didn't write a single line of code until we had a signed contract in hand. That shift has fundamentally changed our company culture: we stay commercially focused, but always grounded in solving real problems. It's not about pushing my idea onto the world—it's about listening to the world and building what it actually needs. So, always sell first. Get proof that someone is willing to pay before you start creating.

One of my mentors shared something I always come back to — it comes down to three key things. First, self-motivation. You've got to have that inner drive to go after what you truly want. Second, prioritization. You need to know what matters most and what can wait. And third, mentorship. Find someone you trust, someone who can guide you. And along the way, don't forget to trust yourself too — if something feels off, listen to that instinct.

The rule of thumb I followed—and one I still believe in—is that it's perfectly fine to change direction, to explore different paths, or even juggle multiple interests at once. If you don't have everything figured out from the start, that's completely okay. What matters most is getting out there and gaining real experiences. Don't fear trying, and don't fear failing. Every attempt, every bit of exposure, teaches you something new—and it's that very exposure that will eventually lead you to your passion.

Keep trying—because you're going to hear a lot of "no's," and the key is to get comfortable with rejection. I even have a note taped to my desk that says, "Try to get rejected—to get over the fear of being rejected." As an entrepreneur, especially in the beginning, you'll face resistance and doubt, often from others and sometimes from yourself. But success comes from showing up over and over again, even when it feels like no one believes in you. Persistence is what separates those who make it from those who give up. You only truly fail when you stop trying—so keep going.

You know, it's different for everyone, but a good starting point would be reading the book Emotional Intelligence. It's a great introduction to understanding EQ. If you don't really know who you are — and many people don't, especially when starting a business in their 20s — take time to explore that. Talk to the people around you. Ask them how they perceive you. What do they think are your biggest weaknesses? It's not always easy to hear, but getting that honest feedback early on can save you a lot of trouble later.

Follow your heart and trust your instincts—they're often more powerful than you realize. I've always had a strong gut feeling about the things I pursue, a sense that tells me, “This needs to happen, this will work.” When I've shared my ideas with others, the response has been overwhelmingly positive—people are often surprised and inspired, saying they never thought of it that way. That kind of validation is encouraging, but it starts with knowing what truly drives and excites you. Figure out what you're passionate about, what you're naturally good at, and what energizes you. Then, surround yourself with the right people who believe in the vision and can help you bring it to life.

If there's one key piece of advice I'd give to anyone in business or entrepreneurship, it's to beware of the tyranny of the now—the intense pressure of immediate problems like a lost contract, a team member leaving, or an unexpected crisis. These challenges feel overwhelming in the moment, but they are temporary. Don't let short-term pain lead to emotional decisions that could harm your long-term vision. Instead, stay focused on why you started—your original dream, belief, and purpose. The present will pass, but your future is still in your hands. Handle the moment, but don't let it define you.

Stay liquid — hold on to as much cash as possible. If you're ready to go all in, be prepared to make serious lifestyle adjustments — even something as extreme as crashing on a friend's couch with just a sleeping bag. You need to fully grasp that whatever you're planning for your business — the launch, the execution, everything — will likely take longer, cost more, and face more uncertainty than you expect.Expect delays. Expect higher costs — for materials, labor, permits, and everything in between. The market is volatile, with unpredictable factors like tariffs, labor shortages, and regulatory slowdowns.Talk to someone who has been through exactly what you're about to do. Ask them how much additional risk they see in today's environment. Learn from their experience — and move forward with caution.

Get really good at listening to your own gut. You're going to receive a lot of advice—everyone will be convinced they know exactly what you should do next. Some of that advice might be valuable, but I always take everything with a grain of salt. What's more important is learning to pause and tune in to your own instincts.We're actually in one of those moments right now—a bit of a pivot, a shift in focus. And instead of speeding up or seeking even more input, what I really need to do is slow down, step back, reflect, and listen closely to myself. It's about thinking things through and making sure I feel truly confident about the direction we're taking.

I don't want to pretend like I know how every business works—because I don't. But in my experience, with my own business, I truly believe the most important thing is being fully present. You have to live in the business. I just don't see how this can be done remotely. Even if it could, I think there's so much value—in terms of company culture and team morale—in working alongside your people. If a truck shows up and there's a lot of work to do, you jump in and help unload. If there's trash on the floor, you pick it up. As a business owner, you lead by example.

I'd suggest ignoring the common advice in business culture that tells you to hack your time, boost productivity, or master time management. Instead, shift your focus to managing your energy. That change made a profound difference in my life. So many of us are walking around nearly depleted—burned out, overwhelmed, and under constant stress. The real antidote isn't doing more or achieving more, but figuring out how to stop the energy leaks and restore what fuels us.

There are two books I always recommend to entrepreneurs just starting out, and one of them is Profit First by Mike. The book is a game-changer. Coming from the corporate world, I had a traditional mindset about finances, but this book completely flipped that perspective. It taught me to prioritize profit from day one and helped me restructure how I manage cash flow and budgets in my business. The core takeaway for me was that if I'm running a business, the goal is to pay myself—not just cover expenses. It really drove home the importance of having a solid handle on your cash, because no matter how brilliant your idea is, if you run out of money, you're done.

I strongly advise anyone in business to pay close attention to both internal and external factors. Your internal state significantly impacts how you present yourself in business, from pricing discussions to interactions with team members, freelancers, and contractors. What I mean by this is simple—do the work. Invest in yourself by hiring a coach, whether it's a business coach, branding coach, or life coach. I've been fortunate to work with various coaches, and their guidance has directly shaped the way I show up and perform in my business.

Staying organized in your business is crucial—whether it's managing finances, streamlining operations, or preparing for future team growth. Keeping yourself structured ensures efficiency and clarity.At the same time, don't be afraid to experiment. However, it's essential to track the results of those experiments. For example, if you're investing $2,000 a month in marketing, regularly assess its effectiveness rather than assuming it's working. Similarly, don't blindly trust someone just because they claim to be an expert—verify their expertise.Many businesses, even large ones, fall into the trap of making assumptions. They assume strategies will work, that hires are competent, or that expenses are justified, without proper evaluation. Avoiding these assumptions and staying analytical can make a significant difference in your success.

Fail fast and learn quickly. Don't get attached to your idea—get attached to success. Focus on your customers, not just the idea itself, because ideas evolve. Who you are today won't be the same as who you'll become if you succeed.

Keep communicating—because no business thrives in isolation. You need customers, and they need to hear from you. You often rely on partners, whether they are employees, suppliers, or collaborators in government or other sectors. Your family and friends also play a crucial role in your journey. The key is to ensure alignment between your actions and their expectations. Miscommunication or misalignment is what leads to conflict. So, if there's one essential principle to follow, it's this: keep communicating.

Have as many conversations as possible and get comfortable doing so. The sooner you adopt this mindset and openly discuss your ideas, the more clarity you'll gain. Talking things through with others helps refine your thoughts, gather valuable feedback, and shape your plans effectively. Additionally, it increases visibility—people will recognize you, understand what you're working on, and spread the word. The earlier you embrace this approach, the better. Many get caught up in the building phase, assuming that simply creating something will attract attention. But in most cases, success requires proactive outreach and engagement.

Be extremely intentional when hiring and managing your team. Avoid compromising on talent just to fill positions quickly. It's tempting to think, We need more people because we're growing fast, but hiring the wrong people can be more detrimental than having fewer, highly capable individuals. A strong, lean team will always outperform a larger, less effective one. In fact, I believe that at IQ, we're achieving far more now with fewer people than we did in the past.

When starting a business today, it's essential to understand that people buy from people, and they love to buy. More than just products or services, they buy into stories. For someone to purchase from you, two things must be true: they need to know you and trust you. The best way to achieve this is by building a strong personal brand and crafting a compelling signature story. This not only helps you stand out but also differentiates you from the countless others offering the same thing.

Be flexible and open to learning. Many people step into the professional world expecting to lead right away, but success often starts with mastering the basics. If you're assigned a small task, give it your best effort—every job is an opportunity to grow. Developing the necessary skills and understanding the business takes time, so be patient and adaptable.Additionally, focus on building strong networks. As the saying goes, success isn't just about what you know, but who you know. The connections you make can open doors, and the way people speak about you when you're not around can shape your opportunities.

Be prepared to trust the process. When you start a business, you're filled with ambition, high hopes, and excitement about your idea. You imagine instant success, skyrocketing straight to the top. But in reality, for most people—including nearly everyone I've interviewed on my podcast—it doesn't work out that way. Mistakes happen, unexpected challenges arise, and many ideas don't pan out. There are countless unknowns, and the journey is rarely as smooth as you expect. No one wants to hear this in the beginning, and it's easy to believe you'll be the exception. But in truth, embracing the process is essential.