Association Transformation

Send a textMembership dues feel maxed out. But the financial pressure on associations keeps rising.In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what's really happening beneath the surface.This conversation explores:▪️ Why dues increases are hitting resistance▪️ How perception — not math — drives pricing success▪️ When CPI helps (and when it hurts)▪️ Why pricing needs to be treated as a governance discipline, not a reaction

Send us a textIn the latest episode of the Association Transformation Podcast, Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated tackle a tough question for association and nonprofit leaders:

Send us a textWhat happens when associations aggressively advocate for their members, while quietly shortchanging the professionals who make that advocacy possible?In Episode 167, Elisa Pratt and Andrew Chamberlain unpack a timely and uncomfortable case from the UK that exposes a deeper, sector-wide challenge: how perceived value, power, and authority shape decisions about association staff compensation, governance, and respect. Using the current British Medical Association staff dispute as a lens, this conversation goes far beyond one organization, exploring reserves, volunteer decision-making, executive authority, cultural hierarchy, and the real consequences of undervaluing professional expertise.This episode is a must-listen for CEOs, board chairs, finance committee members, and volunteer leaders who care about credibility, sustainability, and the future of association leadership.Because advocacy starts at home, and how we treat our staff says everything about the values we claim to represent.

Send us a textTired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister.In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world?Gordon breaks down what he's doing differently: → Four locations bringing content to members instead of making everyone trek to London → A pricing model that rewards participation (£60 if you commit to meeting with partners) → Repositioning suppliers as "experts" and embedding them in roundtables—not relegating them to the hallway → Capturing and sharing insights from every session so the learning doesn't die in your notebookWhether you're rethinking your own conference model or just fed up with the status quo, this conversation is packed with ideas worth stealing.P.S.

Send us a textAs associations head into 2026, the pressure to prove relevance, sharpen focus, and deliver measurable member value has never been greater. In Episode 165 of Association Transformation, Andrew Chamberlain and Elisa Pratt are joined by Grant Carpenter of Raybourn Group International for a candid conversation about what association leaders must stop doing, start doing, and seriously rethink. From moving beyond pre-COVID benchmarks and sunsetting “sacred cow” programs, to redefining membership value, strengthening volunteer leadership, navigating increased competition, and confronting the growing impact of AI on member industries, this episode challenges boards and executives to get lean, lead with courage, and stay relentlessly member-focused as they position their associations for the next decade, not the last one.Support the show

Send us a textIn this special holiday episode of Association Transformation, host Elisa Pratt is joined by Brewer Pratt Solutions' Client Solutions Coordinator Jess Bellamy for a candid conversation about the current job market in the association space. Fresh from completing an employee search that received over 400 applications, they pull back the curtain on the hiring process and share practical, no-nonsense tips for job seekers. From crafting effective cover letters to perfecting your resume, preparing for interviews, and knowing when (and how) to follow up, Elisa and Jess offer insider insights that can help candidates stand out in a competitive market. They discuss common mistakes that trip up otherwise qualified candidates, share what really catches a hiring manager's attention, and provide actionable advice for anyone looking to launch or advance their career in the nonprofit and association sector.Whether you're actively job searching, considering a career transition into associations, or simply want to keep your application materials fresh, this episode delivers honest, practical guidance from two professionals who've just reviewed hundreds of applications and know exactly what works, and what doesn't.Support the show

Send us a textSusan Avery, CAE, CEO of the Performance Plastics Association, joins us to expose why trade associations have become the "forgotten format" in association management. With 28 years spanning both sides of the association world, Susan reveals critical differences between serving companies versus individuals that most "best practices" completely miss.We discuss how the trade association CEO role has shifted from mission-driven to entrepreneurial, why governance models that work for professional societies fail for trade associations, and the unique challenges of industry consolidation and private equity. Susan challenges conventional wisdom, arguing we need to stop looking backward and start building governance and membership models for the future.Big announcement: We're making 2026 "The Year of the Trade Association" with targeted research addressing the gaps ASAE and others have overlooked.Essential listening for association executives ready to move beyond one-size-fits-all solutions.Support the show

Send us a textWhat happens when seasoned industry leaders become first-time association CEOs? In this episode, we sit down with Sandy Moore (Pet Advocacy Network) and Melissa Loner (National Society of Compliance Professionals), two executives who've made the bold leap from the private sector into nonprofit leadership.From boardroom dynamics to member engagement, advocacy strategy to financial stewardship, they unpack the challenges, surprises, and superpowers that come from leading an association after serving as a member and board member, with perspective from the industry side of things.

Send us a textTrust is under attack; from misinformation, disinformation, and even unchecked AI “truths.” In this powerful new episode of Association Transformation, Elisa Pratt and Andrew Chamberlain revisit their white paper Restoring Trust in Expertise and discuss how associations can become the custodians of credibility that our fractured world needs. With ASAE's new Trust in Associations campaign making headlines, the duo explores what it means to practice radical transparency, verify what's real, and bring people together across divides. Listen in for a candid conversation about how associations can reassert their public purpose and rebuild confidence in expertise; one fact, one member, and one mission at a time. Support the show

Send us a textWhat if you could build an association from scratch? No inherited bylaws, no legacy structures, no forever committees, just purpose and potential. In this episode, Elisa and Andrew welcome Matt Ott, Executive Director of the Outsourced Professionals Association, to explore what it means to create a new kind of membership organization for a changing world of work. From fractional executives and freelancers to advocacy for independent professionals, the conversation dives into mental health, startup governance, and the stigma still attached to the “gig economy.” This is association innovation in real time. Don't miss it!Support the show

Send us a textDying for Relevance, Zombie Members, Toxic Boards & Other Association NightmaresFrom members who vanish into thin air, to boards behaving monstrously, to the creeping dread of dying for relevance, this year's fright fest uncovers the real terrors haunting associations.

Send us a textWhat really drives leadership decisions? Data, ethics, or a good hard look in the mirror?

Send us a textIn Episode 157 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain tackle one of the most uncomfortable, but increasingly urgent, realities in association life: the mistreatment of volunteers and staff by volunteers, board members, and even peers. From midnight phone calls and casual abuse to gossip, blurred boundaries, and outright boardroom bullying, this candid conversation unpacks why such behavior persists and what leaders can do about it. With practical insights on codes of conduct, whistleblower policies, staff training, and the courage to say “no,” this episode is a must-listen for anyone navigating the complex intersection of volunteerism and professionalism.Support the show

Send us a textIs your digital content reaching everyone? In Episode 156 of Association Transformation, Elisa Pratt goes solo to tackle a vital and often overlooked conversation on digital accessibility and ADA Section 508 compliance, with special guests Elisa Cohen and Prudhvi Mandava of Schatz Strategy Group. Together, we unpack how compliance is more than a legal requirement but a strategic advantage for associations and nonprofits. From avoiding common digital barriers to embedding inclusive design in content strategy, this episode reframes accessibility as an opportunity to boost engagement, SEO, and overall user experience. And don't miss the exclusive Accessibility Roadmap resource from Schatz, a practical guide to help your organization move from compliance to connection and build digital spaces where all communities can thrive.Support the show

Send us a textIn Episode 155 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain welcome Mark Athitakis, Contributing Editor at Associations Now, the flagship digital publication of ASAE.Mark pulls back the curtain on the stories behind the stories, sharing:✅ How he translates complex topics like governance, membership, technology, and events into accessible insights for association leaders✅ The tension between print versus digital and what associations risk losing when abandoning tangible member connections✅ Why governance challenges are really crises of alignment (and why we keep revisiting the same issues)✅ His candid take on AI in content generation and why “human in the loop” creativity still matters mostIf you've ever read Associations Now and wondered about the mind behind the byline, this is your chance to hear from Mark directly.

Send us a textJoin us for Episode 154 of Association Transformation, where co-hosts Elisa Pratt and Andrew Chamberlain sit down with Beth Eagle, Chief Finance & Operations Officer at the Smart Electric Power Alliance (SEPA), to unpack what it really takes to juggle CFO and COO responsibilities in today's association landscape.Beth shares candid insights on:✅ Balancing financial stewardship with operational strategy✅ Revenue diversification beyond dues—including trade shows and acquisitions✅ Building trust with boards and CEOs through transparency and scenario planning✅ Why CFO/COO roles are often the “jack of all trades” that make associations thriveWhether you're a CEO dreaming of more strategic bandwidth, a finance pro navigating operations, or a board member seeking perspective, this episode is packed with lessons you can apply right away.Support the show

Send us a textRecorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” case study.Support the show

Send us a textIn this special episode of Association Transformation, Andrew and Elisa reflect on their very first Governance as Leadership Retreat. Over two days, CEOs, board chairs, and senior leaders came together to dig deep into the realities of governance: the horror stories, the successes, and the uncomfortable truths about what really drives board performance.We unpack the recurring themes: why relationships matter more than structures, how ego undermines purpose, the challenge of accountability, and why governance should be seen not as administration, but as a leadership discipline. From absentee board members to the vital role of trust between staff and volunteers, we share highlights, insights, and practical lessons from an intensive, candid, and energising experience.Whether you're a seasoned chair, a new trustee, or a chief executive navigating board dynamics, this conversation offers fresh perspective on how to make governance a genuine driver of organisational success.Support the show

Send us a textWelcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment.From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what truly drives membership in today's ever-evolving landscape.➡️ Whether you lead engagement, manage membership, or support strategy, this conversation is a must-listen for anyone looking to strengthen their association's core.

Send us a textWe're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 123 from November 2024.In Episode 123 of the Association Transformation podcast, we explore the power of constructive conflict. Of course, not all conflict is created equal: Learn about task-driven, destructive, and process-driven conflicts. Turns out trust just might be the foundation that turns disagreement into innovation. Yes we disagree, yes we argue, but Andrew and Elisa master the trinity of conflict management: self-awareness, emotional discipline, and open communication. We recap our recent workshop, helping participants discover they weren't alone in these challenges - and neither are you! Ready to transform your team's approach to conflict? It's as easy as [episode] 123!Support the show

Send us a textWe're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 111 from this time last year.Join Elisa and Andrew as they welcome podcasting guru Mike McAllen, founder of Podcasting4Associations. Discover how podcasts can revolutionize member engagement, provide value, and become a powerful tool for your association. From content strategies to production tips, Mike shares invaluable insights gained from years of experience in the industry. Whether you're considering starting a podcast or looking to improve your existing one, this episode offers practical advice and inspiration for associations of all sizes. Tune in to learn how you can harness the intimate medium of podcasting to connect with your members and become the voice of your industry.Support the show

Send us a textWe're taking a break for the summer but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 73 from April 2023. Maddie Grant, Culture Designer with Propel, joins the Association Transformation family for a deep dive into culture with Elisa and Andrew. A commitment to maintaining a strong, positive organizational culture is no longer an optional soft skill. From internal staff culture to member and volunteer culture, it doesn't have to be scary or overwhelming. Maddie walks us through measures of cultural disfunction and success, defines important cultural markers, explains employee net promoter scores and the difference between a cultural assessment and engagement analysis. We hope episode 73 is the first of many conversations that pull back the curtain on the spectrum of organizational culture within the nonprofit sector.Support the show

Send us a textWe're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 5, Episode 118 from October 2024.Elisa and Andrew sit down with renowned reputation management expert Anthony Huey, CEO and Founder of Reputation Management and Communicate Clearly. Learn about the critical importance of verbal communication in the age of AI, the art of building trust, and why being intentional in every interaction - whether face-to-face or virtual - can set you apart in today's fast-paced world. They explore the changing landscape of effective communication, managing crises, and enhancing everyday conversations. Anthony shares insights on how organizations can navigate the evolving digital environment while maintaining authentic connections with members, clients, and colleagues. Tune in now and discover how to strengthen your communication strategy!Support the show

Send us a textWe're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 3, Episode 63 from September 2022.Constructive relationships amongst association leadership are fundamental to an organisation's success but too often we've seen tensions emerge between volunteer leaders and association professionals. Unless we invest in our relationships, it can be far too easy for an association's leadership team to descend into an emotional quagmire. Elisa and Andrew explore the reasons why these tensions can exist and examine what can be done to ensure relationship success.Support the show

Send us a textWe're taking a break for the summer, but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return in September. Next up, we're going back to Season 4, Episode 70 from February 2023.You've heard the debate: Association CEOs should come from industry. Others insist the chief staff executive should be a tested nonprofit leader. Well, we found a unicorn who breaks all the stereotypes. Elisa and Andrew are joined by Terry Baker, CEO of the Society of American Foresters, who reminds us that leadership success isn't based on industry versus association but rather the intentional combination of both. Oh, and he shares his leadership secret of “puppy proposals"...Support the show

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Send us a textJoin us for a hot mid-year conversation as we take the temperature on where associations really stand in 2025. We dive into the reality of AI adoption—why the gap is widening between early adopters and everyone else, and how technical discussions are keeping members from getting started with AI basics. We also tackle the mounting pressure on associations to constantly innovate and the artificial narrative that "everyone else is doing amazing things." Plus, we discuss the ongoing challenges with board-staff relationships, the importance of managing expectations, and why taking time to gain perspective might be the most important thing you do in the second half of this year. It's a honest look at the state of our sector, complete with practical advice for navigating the rest of 2025 without burning out.Support the show

Send us a textElisa and Andrew are on the road this week but we don't want you to go without your weekly dose of AT!! So here's a Season 4 episode we released back in November 2023. We'll be back soon but until then, put your members and your mission first!!We're thankful for our #boardofdirectors . . . aren't we?? Let's talk about the challenges and complexities of board culture in #associations. Join Andrew and Elisa for this real and necessary Association Transformation episode where they share their hopes and concerns about professionalism on #nonprofit boards and historical approaches to leadership. Maybe you can put board education, training, qualification criteria, and a focus on organizational interests (rather than individual roles) on your Christmas list

Send us a textWhy do associations struggle with something as fundamental as branding? In this eye-opening episode of Association Transformation, hosts Andrew Chamberlain and Elisa Pratt welcome Tom Silva, Principal of Silver Brand and author of "The Challenge of Association Branding," to unpack the unique obstacles facing membership organizations. From volunteer governance structures that create decision-making bottlenecks to the multi-dimensional member experience that goes far beyond functional benefits, Tom reveals why traditional branding approaches fall short in the modern and future-focused association space. Discover how to move beyond logos and taglines, improve generic messaging that speaks to no one, learn the difference between marketing (the story you tell) and brand (the story your customers tell about you), and explore practical frameworks like the "minimum viable brand" approach that can help your organization create authentic, experience-driven connections with members. Whether you're facing industry disruption. Can't define your value proposition or simply haven't held up the mirror in a while, this conversation provides actionable insights for associations ready to transform their brand strategy from the inside out.Download Tom's new e-book entitled "The Challenge for Association Branding" for free at https://www.silvabrand.com/. Support the show

Send us a textEver wondered what happens when 400+ volunteers spread across 44 committees becomes an organizational nightmare? Our latest Association Transformation episode features Angela Davis, CEO of the Society for Pediatric Radiology, who tackled this exact challenge head-on.Join hosts Elisa Pratt and Andrew Chamberlain as they dive into Angela's strategic approach to governance transformation—and why medical associations present unique challenges when it comes to committee restructuring.In this candid conversation, you'll discover: ✅ How to build the business case for committee consolidation ✅ The art of managing expectations during governance changes ✅ Why "being on a committee doesn't mean you're engaged" ✅ Strategic approaches to combining committees without losing volunteers ✅ The power of transparency and phased implementationThis isn't just about cutting committees—it's about creating more meaningful volunteer experiences and operational efficiency. A must-listen for any association leader drowning in governance complexity.Support the show

Send us a textWhat if the best leaders aren't born but made?

Send us a textJoin Andrew and Elisa as they preview the Association Transformation Governance & Leadership Executive Retreat, happening September 3-4, 2025 in Berkshire, UK! After five years of collaboration and extensive consultation with association leaders, they're launching this groundbreaking retreat designed specifically for CEOs, executive directors, and board chairs who want to move beyond reactive crisis management to proactive leadership excellence. This isn't your typical executive education – it's a carefully curated experience that embodies their core philosophy that "governance is leadership." With only 20 spots available and multiple Q&A sessions scheduled through summer 2025, this retreat promises to transform how association leaders navigate today's complex challenges. Whether you're a seasoned executive or aspiring board leader, discover how this collaborative approach to professional development could be the game-changer your organization needs. Don't miss their candid discussion about building something truly special for the association community – and yes, there might be branded merchandise involved!Download the retreat brochure at https://associationtransformation.org/executive-retreat.Ready to register? Visit https://www.eventbrite.com/e/governance-as-leadership-an-association-transformation-executive-retreat-tickets-1370204341069?aff=ebdsshcopyurl&utm-campaign=social&utm-content=attendeeshare&utm-medium=discovery&utm-term=organizer-profile&utm-share-source=organizer-profile. Support the show

Send us a textFresh off the heels of ASAE's 2025 MMC+Tech Conference in Washington, D.C., Elisa is back with stories, insights, and a few spicy takes. From packed-out sessions on member behaviour (shout out to Rachel Mace) to memorable conference elements and delicious macarons. Elisa and Andrew dive into what resonated—and what didn't. Is AI really a hot topic anymore or just the “now normal”? Did we get enough of the original M and M? Elisa shares her first-timer impressions of MMC+Tech, observations on the equalizing effect of standardized vendor spaces, and a discussion of how vendors and consultants are treated in the association space (those colored name badges aren't helping). This episode offers equal parts recap and real talk about showing up, leading, and learning in the association world—especially when straddling the line between insider and outsider.Support the show

Send us a textIn this energizing episode of Association Transformation, we welcome Rachel Mace, Director of Customer Experience at Association Analytics—and just four houses down the street! From her upcoming solo session at ASAE's MMC Conference to her bold take on how associations misuse surveys, Rachel brings a fresh and practical perspective on engaging members through their actions, not just their answers. Discover why “You Asked, We Listened” should be more than a tagline, how community sentiment is your new secret weapon, and why breaking down internal data silos might just save your association. Tune in for insights, laughs, and a serious challenge to the status quo.Support the show

Send us a textIn this candid conversation, hosts Elisa Pratt and Andrew Chamberlain challenge the relentless pursuit of new ideas and constant change in association management. They explore how organizations often chase innovative strategies without implementing existing solutions, leading to instability rather than growth. The hosts propose that in today's turbulent environment, associations might benefit more from stability and consolidation than continuous transformation. They advocate for focusing on "the donkey work" - the unglamorous but essential tasks of data management, resource optimization, and purposeful prioritization. The episode offers a refreshing counterpoint to motivational business literature, suggesting that success comes not from new philosophies but from execution, perspective, and the courage to do less and do it exceptionally well.Support the show

Send us a textIt's more than just a month! Elisa and Andrew discuss moving beyond traditional volunteer appreciation to sustainable volunteer management. In this episode of Association Transformation, they explore the unique challenges of membership organizations' reliance on volunteers, introducing a three-part approach: elevating volunteers as experts, celebrating their contributions, and providing meaningful rewards. They critique the "pay to volunteer" mindset while advocating for micro-volunteering opportunities that respect members' time. They emphasize the critical need to professionalize volunteer management by integrating it into organizational strategy, providing proper training for both staff and volunteers, and creating year-round appreciation practices rather than limiting recognition to designated periods like Volunteer Appreciation Month.Support the show

Send us a textWe're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return. Next up, we're going right back to Season 2, Episode 32 from May 2021 when Elisa and Andrew discussed the importance of failure and its role in our growth as association leaders.  Support the show

Send us a textWe're taking a break for a couple of weeks but we don't want you to go without your regular AT fix, so we're re-releasing some of our favourites until we return, starting with our milestone 100th episode from May 2024.Join us for a momentous milestone as the Association Transformation podcast reaches its 100th episode! From pivoting to provocative, Elisa Pratt and Andrew Chamberlain have been at the forefront of driving the most crucial conversations in the nonprofit and association space. In this special episode, we reflect on what nonprofits truly mean to us, revisit our favorite guests and the most impactful discussions, and share our aspirations for the future. Prepare for an unforgettable journey as Elisa and Andrew take you on a captivating field trip around Washington DC, delving into the heart of the association community. Each week, our hosts have the privilege of engaging with a diverse array of global experts in association leadership, fostering a transatlantic dialogue that propels the impact and evolution of nonprofit organizations. Through in-depth explorations of the issues, topics, challenges, and opportunities facing associations, the Association Transformation podcast has become an indispensable resource for industry professionals. Don't miss this landmark episode as we celebrate 100 episodes of transformative conversations!Support the show

Send us a textWhat happens when the person at the head of the table doesn't feel like they belong there? In this episode of Association Transformation, we welcome back Simon Forrester, Chief Executive of the Cast Metals Federation, for a candid conversation about imposter syndrome at the highest levels of leadership. From “faking it” in boardrooms to building confidence through curiosity, Simon shares real stories, lessons learned, and why vulnerability might just be a leader's greatest strength. Whether you're an association exec, a board member, or just someone who's ever questioned, “Am I good enough for this?”, this episode is for you.Support the show

Send us a textIn this revolutionary episode, host Elisa Pratt uncovers how Nicole Crabtree orchestrates UST's impressive educational ecosystem. Nicole reveals the project management magic behind delivering 200 free events annually, explaining how Asana automation eliminates decision fatigue and maintains consistency. Listeners will learn why panel discussions featuring association professionals create the most engagement, how strategic interaction is "baked in" to virtual formats, and why Wednesday at 1pm yields the highest attendance. The conversation takes an unexpected turn when Nicole shares her personal liberation story of rehoming the family ducks—a perfect metaphor for knowing when to scale back and say "no" to preserve quality in both professional and personal life.Support the show

Send us a textWhat does effective, humble and self-aware leadership look like? Join hosts Elisa Pratt and Andrew Chamberlain as they welcome Ellen Daniels, CEO of the British Compressed Gases Association and 2025 WiTA Powerlist honoree. Ellen, who became CEO at just 29, shares candid insights on creating a leadership culture built on humility and self-awareness. From making confident decisions under pressure to fostering open feedback, she discusses how authentic leadership transforms organizations. Whether you're navigating difficult personalities, growing your team, or seeking to develop your own leadership style, Ellen offers practical wisdom on balancing confidence with humility. Discover how modern association leadership has evolved and what truly matters when leading today's complex organizations.Support the show

Send us a textStop hiding your AI usage "under the desk" and learn practical implementation strategies that won't sacrifice authentic member connections. Andrew and Elisa are joined by Your Nerdy Best Friend, Beth Z. who shares how to identify your existing AI power users, organize an effective "AI Day" for your team, and navigate the flood of new tools without getting overwhelmed. Whether you're struggling with AI policies or wondering which chatbot features actually deliver value, this Association Transformation conversation cuts through the noise with actionable insights for association professionals. A must-listen for leaders who want to embrace innovation while keeping their members—and mission—at the center of everything they do.Support the show

Send us a textJust released! In Episode 135 of Association Transformation, hosts Elisa Pratt and Andrew Chamberlain sit down with Carter Lyons from LeadingAge Virginia for a refreshingly honest conversation about what we're getting wrong in member engagement. More than "40 under 40" lists and special young professional groups, Carter challenges us to see members as individuals first, not by any one demographic they fall into. Drawing from her experience in aging services, she offers a compelling perspective: "There's no magic when you turn 41 that suddenly means you know everything." The trio explores how authentic connections create stronger communities and why passionate members become your best recruitment ambassadors without even trying. This episode will transform how you think about building truly inclusive member experiences by helping the people involved move forward, no matter their career phase, or years of experience.  Support the show

Send us a textIn this candid conversation sparked by a governance-related nightmare, Elisa and Andrew dive into the challenges of board confidentiality and organizational culture. From unpacking the true meaning of the Chatham House rule to exploring why board members might "play nice" in meetings but undermine decisions behind the scenes, this episode offers crucial insights for association leaders. Join them as they discuss the delicate balance between transparency and confidentiality, the importance of creating space for constructive conflict, and how these dynamics impact strategic planning. They also tease their upcoming IMPACT leadership symposium, designed to help association executives and board chairs tackle these complex cultural challenges. Whether you're a board member, executive director, or association professional, this honest discussion about governance culture will resonate with your experiences and offer fresh perspectives on building trust in leadership.Support the show

Send us a textJoin Andrew and Elisa as they explore how associations can harness the power of industry research to drive member value and organizational growth. Analyzing the latest industry reports, they highlight opportunities for associations to differentiate themselves through quality data analytics. The conversation provides practical insights on investing in market research, understanding member needs, and building sustainable revenue streams through thought leadership. Whether you're considering a new research initiative or looking to enhance your existing data strategy, this episode offers valuable perspectives on making research a cornerstone of your association's value proposition in 2025.Here are links to the two specific reports we reference:  GrowthZone 2025 Annual Association Survey ResultsMarketing General Incorporated's (MGI) 2025 Association Outlook ReportSupport the show

Send us a textThis week we welcome back Gordon Glenister, CEO of Membership World, reflecting on the outcomes of their recent AI Hackathon. AI is rapidly evolving, as is its potential for how we maximise its use in association management, and whilst the opportunities are seemingly limitless, there are definitely many lessons to learn from the immersive experience of the Hackathon, including the comparative performance of the various tools, their varying levels of maturity, the increasing significance of high-quality prompting, and the benefits of standardising the use of AI within teams. As you explore AI tools, listen to our latest episode and join us as we seek to advance AI in associations.  Support the show

Send us a textIn this engaging episode, Elisa is joined by guest co-host Kevin Couling, who returns to the pod to give us his insider's perspective on climate action and what it means for associations. He breaks down the recent COP29 climate conference, highlighting practical ways associations can take meaningful action regardless of global politics. Kevin offers valuable insights on how organizations can approach climate change as a business risk rather than a political issue and shares actionable steps for association leaders who want to become more climate-literate. Whether your members are ahead of or behind on climate initiatives, this episode provides clear guidance on how associations can create safe spaces for collaboration and drive positive change. Don't miss this accessible conversation that demystifies climate action for association professionals.Support the show

Send us a textElisa welcomes Membership Bespoke co-founders Dennis Howes and Daniel Goddard for the 130th episode Association Transformation. Dive into the critical world of talent acquisition for membership organizations. From transforming hiring timelines to navigating post-pandemic workplace expectations, discover how modern recruitment practices are evolving to meet the unique needs of associations. Whether you're an association leader planning your next hire or a professional eyeing a career in the membership sector, this episode offers invaluable insights on finding and retaining the right talent to drive your mission forward.Support the show

Send us a textWhen does diplomatic leadership cross the line into artificial harmony? In this compelling episode, Andrew and Elisa explore the delicate balance between candor and courtesy in association leadership. From board-executive relationships to organizational transformation, they unpack why honest conversations have become increasingly difficult and how to break through the culture of artificial agreement. Drawing from their extensive experience, they offer insights on leading with integrity while navigating complex organizational politics. Essential listening for association executives and board members who want to foster authentic, mission-driven leadership conversations.Support the show

Send us a textOn this episode of Association Transformation, hosts Elisa Pratt (CEO, Brewer Pratt Solutions) and Andrew Chamberlain (Managing Director, Elevated) welcome Dr. Marc Reid, author of "You Are Not a Fraud," to reframe imposter syndrome as "imposter phenomenon" - a natural response to growth rather than a psychological ailment. Particularly relevant for association executives leading industries outside their expertise, this conversation explores transforming self-doubt from paralyzing to motivating. Dr. Reid shares practical tools like the "CV of Failures" exercise while discussing why 20% of professionals keep these feelings hidden. Whether you're a board member, staff leader, or consultant, dive into fresh perspectives on authentic leadership with three engaging international voices in association management.Support the show