Podcast appearances and mentions of stu heinecke

Stu Heinecke shares fun and unconventional methods to reach VIPs.— YOU'LL LEARN — 1) The secret behind Stu's 100% response rate 2) The master key to grabbing people's attention 3) What AI can and can't do for your outreachSubscribe or visit AwesomeAtYourJob.com/ep1063 for clickable versions of the links below. — ABOUT STU — Stu Heinecke is a Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise and brought in millions of dollars worth of business. Heinecke is the host and author of the How To Get A Meeting with Anyone podcast and blog, and founder and president of Contact, a Contact Marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo. • Book: Get the Meeting!: An Illustrative Contact Marketing Playbook • Book: How to Get a Meeting with Anyone, Updated Edition: The Untapped Selling Power of Contact Marketing • Book: How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth • LinkedIn: Stu Heinecke• Website: StuHeinecke.com — RESOURCES MENTIONED IN THE SHOW — • Book: The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition by Jeb Blount and Anthony Iannarino • Previous episode: 503: How to Get a Meeting with Anyone with Stu Heinecke — THANK YOU SPONSORS! — • Strawberry.me. Claim your $50 credit and build momentum in your career with Strawberry.me/AwesomeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

 I sat down with Stu Heinecke, the bestselling author of How to Get a Meeting with Anyone, and we talked all about creative outreach that actually works. Stu shared some insane stories, like how he gets 100% response rates by mailing personalized cartoons, and how someone landed a $2 million Walmart order from a $28 Facebook ad. I shared my own story of turning a $1,500 order and a few cold emails into a multi-million dollar business. We discussed everything from sending swords to CEOs, to using Venmo to get attention, to sponsoring Little League teams as a way to stand out. This episode is full of ideas that could seriously change your life if you actually use them. You can check out Stu's book at stuheinecke.com or connect with him on LinkedIn. Timestamps below. Enjoy!---Watch this on YouTube instead here: tkopod.co/p-ytAsk me a question on or off the show here: http://tkopod.co/p-askLearn more about me: http://tkopod.co/p-cjkLearn about my company: http://tkopod.co/p-cofFollow me on Twitter here: http://tkopod.co/p-xFree weekly business ideas newsletter: http://tkopod.co/p-nlShare this podcast: http://tkopod.co/p-allScrape small business data: http://tkopod.co/p-os---00:00 Creative Outreach Strategies for Business Success03:04 The Power of Personalization in Marketing05:56 Unique Campaigns with High ROI09:13 The Art of Follow-Up in Contact Marketing12:08 Using Humor and Cartoons to Stand Out14:56 The Role of AI in Modern Marketing17:52 Auditioning for Relationships in Business21:13 Innovative Approaches to Getting Meetings24:05 The Importance of Human Connection in Marketing

Stu Heinecke discusses how personalized outreach can be the key to unlocking transformative business opportunities. Drawing from his updated book, "How to Get a Meeting with Anyone," Stu reveals how to break through the noise of mass emails with creativity and audacity. Join the conversation of how artful storytelling and personalized strategies can truly capture attention and forge meaningful connections in today's digital chaos. As we navigate through the complexities of post-COVID networking and sales landscapes, Stu and Mark explore the evolving roles of publicists and assistants, not as obstacles, but as vital gateways to opportunity. We address how increased automation and digital saturation challenge traditional outreach. Tune in for actionable tactics that will empower you to connect with the people who matter most, and discover how you can significantly scale your business or career.

BIO: Stu Heinecke is the author of How to Get a Meeting with Anyone, named one of the top 64 sales books of all time and the #1 sales book ever written on prospecting.STORY: Stu discusses his updated book edition, which caused a worldwide stir when the first edition was released in 2016. He talks about how to get a meeting with anyone.LEARNING: Be audacious and try to get that meeting that seems impossible. “When trying to get meetings, we have to make human-to-human connections. We must be audacious and surprise people and have them just say, wow.”Stu Heinecke Guest profileStu Heinecke is the author of How to Get a Meeting with Anyone, named one of the top 64 sales books of all time and the #1 sales book ever written on prospecting. A hall-of-fame-nominated marketer and Wall Street Journal cartoonist, he is known for oblique perspectives and utterly unique strategies for selling, entrepreneurship, explosive growth, and, of course, getting meetings.Worst investment everIn today's episode, Stu, who previously appeared on the podcast on episode Ep503: Never Cling to One-to-One Leverage, discusses his updated book edition, which caused a stir worldwide when the first edition was released in 2016. Stu shares how his book has inspired a global community, including the founder of Reach Desk, who raised $48 million in funding, and many others who have found inspiration in his work.AI and B2B salesStu highlights the transformative role of AI in B2B sales, a significant development that is miraculously changing the landscape. As AI becomes more prolific, Stu believes there will be a clamor for uniquely human things.He underscores the importance of human-to-human connections and creativity in making audacious and surprising efforts to get meetings in the new AI world, ensuring the audience is well-informed and prepared for the future.Creativity and overcoming self-doubtGetting people to meet you can be overwhelming, and self-doubt may creep in occasionally. Stu encourages people to make breaking through part of their character. He adds that having a sense of mischief and adventure is essential because if you can't get a meeting, you can't sell. Stu urges people to get as good as possible at getting meetings and reaching out to people that they think they would never be able to reach. Just be audacious and try.Stu also emphasizes the importance of involving assistants in outreach efforts and making them part of the process to extend your reach.No.1 goal for the next 12 monthsStu's number one goal for the next 12 months is to get into bodybuilder shape.Parting words “One of the best investments you can make is to get good at getting meetings with people that you might think are completely out of reach. Reach out, and you'll see they aren't out of reach.”Stu Heinecke Connect with Stu HeineckeLinkedInWebsiteBooksAndrew's...

Stu Heinecke is a best-selling author, marketer, and cartoonist known as the “Father of Contact Marketing.” On his podcast, he dives deep into the power of personalized outreach, innovative marketing strategies, and his unique approach of blending art with business. Join Stu as he unpacks stories, tips, and insights from top industry leaders, showing how to connect meaningfully in today's competitive landscape. Whether you're in sales, marketing, or just looking to break through the noise, Stu's show is packed with creative tactics to help you stand out and get results.

Growing sales is key to any successful business. But first you have to get in front of your ideal prospect.This week, Stu Heinecke, bestselling author of How to Get a Meeting with Anyone, joins host Ken Trupke on The Clarity Advisors Show.Stu and Ken talk about contact marketing, Stu's new book, and Stu's career as a Wall Street Journal cartoonist.Timestamps(00:20): Introduction.(01:15): The problems Stu Heinecke solves.(02:53): Stu's typical client.(07:10): Using cartoons to reach clients.(12:56): How to get a meeting.(17:25): Getting in front of a Dream 100 client.(20:04): Growing your business like a weed.(22:18): Framework and principles.(29:41): Recap.(32:30): Stu's recommended reading and listening.(36:20): How to contact Stu Heinecke.(37:57): Wrapup.Episode Quotes “We need unmatched competitive advantages that our competitors can't match. I'm calling them unfair because that comes from the weed strategy book that I wrote, but they're not really unfair or illegal. They're just competitive advantages that our competitors can't match. And so that's what I am always striving to give to my clients.”“It's quite a challenge because if you keep sending something and it's the same thing, people get tired of it quickly and they bore easily. So it's a real challenge.”“I don't think businesses can survive – or certainly they're not going to thrive – without unfair advantages. And again, by that I don't mean something that's illegal or actually unfair. I just want our competitors describing them that way.”“The process is, for us, the accumulation of expertise and experience that creates the greatest amount of efficiency and let's say competitive advantage. But we have to share it, meaning we have to train our team to run the process.” Recommended reading and listening“How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing” by Stu Heinecke.“Get the Meeting!: An Illustrative Contact Marketing Playbook” by Stu Heinecke.“How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth” by Stu Heinecke.“Drawing Attention: How to unleash the incredible power of cartoons in marketing, advertising, sales promotion, job search, VIP contact campaigns and more” by Stu Heinecke.“Big Fat Beautiful Head: A book of cartoons by Stu Heinecke”“Mastering Megatrends: Understanding and Leveraging the Evolving New World” by John Naisbitt and Doris Naisbitt.“Nineteen Eighty-Four” by George Orwell.Clarity Advisors Reading ListFollow/Connect with Stu HeineckeStuHeinecke.comStu Heinecke's newsletter: Grow Your Business Like a WeedStu Heinecke on LinkedIn

This episode is also available on YouTube: https://youtu.be/zcz3dGaieyM In today's AI-powered world, the essence of successful outreach lies in the power of personalization and individuality. The use of automated, generic messaging has become increasingly common, leading to a disconnect between businesses and their potential clients. Personalization stands out as a crucial strategy, making each interaction feel unique and tailored to the recipient. This human touch can significantly enhance engagement and build stronger relationships, essential for cultivating new, unfair advantages in business. As AI continues to evolve, leveraging it to gather insights and personalize communications can be a game-changer, ensuring that businesses remain relevant and compelling in a competitive landscape. Our guest, Stu Heinecke, embodies the spirit of personalization in his approach to sales and marketing. Stu is a best-selling business author, marketer, and renowned Wall Street Journal cartoonist. His first book, "How to Get a Meeting with Anyone," introduced the revolutionary concept of contact marketing and was named one of the top 64 sales books of all time. His latest book, "How to Grow Your Business Like a Weed," offers a comprehensive model for explosive business growth inspired by the resilience and strategies of weeds. Stu's accolades include being a twice-nominated Hall of Fame marketer and a NASDAQ Entrepreneurial Center author in residence, among others. His innovative ideas and dedication to personalizing outreach make him a leader in his field. What you'll learn: How can personalization in outreach create an unfair advantage in business? What are the key strategies for getting a meeting with anyone? How can businesses leverage AI to enhance their personalization efforts while maintaining a human touch? We want to hear from you! Sales leaders: What are the challenges you are faced with? Would you like some ideas on how to solve them? Hamish will shortly be releasing our first "Listener questions" episode and we want to hear from you! What's the burning question you want an answer to? What do you think of the show? Whatever your questions, comment on social media or email us at the address below, and we will possibly add your questions to future episodes.  Please submit your questions at: https://share.hsforms.com/1bauMW6liRNKbrZR0w6FPNwbn9ta Resources:  How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing - by Stu Heinecke How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth - by Stu Heinecke High Tech High Touch: Technology and Our Search for Meaning - by John Naisbitt, Nana Naisbitt, Douglas Philips --- Connect with Hamish on LinkedIn:  https://www.linkedin.com/in/hamishknox/ Meet Hamish at a Sandler Summit: https://www.hamish.sandler.com/orlando Fathom: https://fathom.video/invite/72CZPA Humanic: https://app.humantic.ai/login/?referral_code=HamishKnox_SA

What if weeds could talk? Could they reveal secrets that could revolutionize your business growth?   In this enlightening episode of the Million Dollar Relationships podcast, Kevin interviews Stu Heinecke, a marketer, cartoonist, and author known for his unique approach to business growth. Stu shares his fascinating journey, from creating groundbreaking direct marketing campaigns with cartoons to exploring the powerful growth strategies of weeds. With insights from his books "How to Get a Meeting with Anyone" and "How to Grow Your Business Like a Weed," Stu delves into the importance of relationships, creativity, and leveraging unconventional strategies to achieve remarkable success. Listen in to discover how Stu's innovative methods can help you cultivate unstoppable growth in your business.     [00:01 - 07:39] The Power of Connections How Stu and Kevin got connected Stu reflects on pivotal relationships that have shaped his career The value of relationships in his entrepreneurial journey   [07:40 - 14:55] From Cartoonist to Marketer Stu's path as a marketer and Wall Street Journal cartoonist How Stu uses cartoons as a powerful marketing tool The concept of creating campaigns that offer clients an unfair advantage   [14:56 - 19:13] Unveiling the Weed Strategy Stu introduces his book, "How to Grow Your Business Like a Weed." How weeds' growth models can apply to businesses The importance of developing unfair advantages and leveraging them for growth   [19:14 - 26:00] The Role of Cartoons in Marketing How Stu uses personalized cartoons to get meetings with high-profile individuals The effectiveness of humor and personalization in breaking through to busy executives Examples of successful campaigns and the impressive response rates achieved   [26:01 - 32:50] Building Meaningful Relationships The importance of teaming up with the smartest people you know The story of meeting his wife and its impact on his life The ongoing value of mentorship and collaboration in professional growth       Key Quotes:   "If you want to grow, you need to connect and team up with the smartest people you know as fast as you can." - Stu Heinecke   "Weeds are nature's collaborators. When you build that into the way you do business, the effect is incredible." - Stu Heinecke       Connect with Stu:   Website: https://www.stuheinecke.com                 https://www.cartoonlink.com  LinkedIn: https://www.linkedin.com/in/stuheinecke  Facebook: https://www.facebook.com/stu.heinecke.1     Honoring: Cartoonists, Chris Wilkes, Nicola Corzine     Thanks for tuning in!   If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms:   Apple Spotify Google Podcasts IHeart Radio Stitcher

Every interaction we have with another person creates a split-second impression.  They may say – “Who is this” - with interest in wanting to know more. Or “Who is this - and why are they interrupting me.  Our actions define and create the curiosity we want others to have in talking more with us.   If you are interested in learning how, stay tuned as Bill and I welcome Wall Street Journal cartoonist, Hall of Fame-nominated marketer and author Stu Heinecke to episode 618 of the Winning at Selling Podcast.

Unlock the secrets to booking those elusive sales meetings and give your business the growth spurt it deserves…w/ Stu Heinecke.  Mark and Stu discuss the magic of brevity and personalization in your outreach efforts, and how to increase your contact-to-meeting success rate drastically. In our world of strategic contact marketing, Stu explains how to go beyond the digital and into the tangible, discovering the impact of sending customized items to key individuals…and how to go about it. [Listen in at 10'24”] Empower yourself in this episode to connect with those who can transform your business landscape.   ▣  Get more from Mark Hunter, The Sales Hunter at: https://learn.thesaleshunter.com ◩ About the Guest ◩ Stu Heinecke is a growth consultant and bestselling author specializing in helping B2B sellers quickly acquire million-dollar accounts.  His latest books are How to Grow Your Business like a Weed and How to Get a Meeting with Anyone.     

In Conversation with Stu Heinecke, Author, "How To Grow Your Business Like A Weed". He speaks to Subhanjan Sarkar in this episode on his book, "How To Grow Your Business Like A Weed" The post Bizcast: Bits about books – In Conversation with Stu Heinecke, Author, “How To Grow Your Business Like A Weed” appeared first on Business Podcast Network.

SUBSCRIBE TO THE SALES SECRETS PODCASTITUNES ► https://itunes.apple.com/us/podcast/s...​SPOTIFY ► https://open.spotify.com/show/1BKYsQo...​YOUTUBE ► https://www.youtube.com/channel/UCVUh...​THIS EPISODE IS BROUGHT TO YOU BY SEAMLESS.AI - THE WORLD'S BEST SALES LEADSWEBSITE ► https://www.seamless.ai/LINKEDIN ► https://www.linkedin.com/company/seamlessai/JOIN FOR FREE TODAY ► https://login.seamless.ai/invite/podcastSHOW DESCRIPTIONBrandon Bornancin is a serial salesperson, entrepreneur and founder of Seamless.AI. Twice a week, Brandon interviews the world's top sales experts like Jill Konrath, Aaron Ross, John Barrows, Trish Bertuzzi, Mark Hunter, Anthony Iannarino and many more -- to uncover actionable strategies, playbooks, tips and insights you can use to generate more revenue and close more business. If you want to learn the most powerful sales secrets from the top sales experts in the world, Sales Secrets From The Top 1% is the place to find them.SALES SECRET FROM THE TOP 1%WEBSITE ► https://www.secretsalesbook.com/LINKEDIN ► https://www.linkedin.com/company/sales-secret-book/ABOUT BRANDONBrandon Bornancin is a serial salesperson (over $100M in sales deals), multi-million dollar sales tech entrepreneur, motivational sales speaker, international sales DJ (DJ NoQ5) and sales author who is obsessed with helping you maximize your sales success.Mr. Bornancin is currently the CEO & Founder at Seamless.ai delivering the world's best sales leads. Over 10,000+ companies use Seamless.ai to generate millions in sales at companies like Google, Amazon, Facebook, Slack, Dell, Oracle & many others.Mr. Bornancin is also the author of "Sales Secrets From The Top 1%" where the world's best sales experts share their secrets to sales success and author of “The Ultimate Guide To Overcoming Sales Objections.”FOLLOW BRANDONLINKEDIN ► https://www.linkedin.com/in/brandonbornancin/INSTAGRAM ► https://www.instagram.com/brandonbornancinofficial/FACEBOOK ► https://www.facebook.com/SeamlessAITWITTER ► https://twitter.com/BBornancin

In this episode Judith Germain speaks to Stu Heinecke about the entrepreneurial mindset and business growth strategies. Humour reveals truths in unexpected ways and starts conversations. Cartoons, coffee spills and waiting butterflies disarmingly urge responses playfully instead of demands. Creativity works where crowds fail by interrupting patterns. Key Takeaways Stu has an unusual background as both a marketer and a cartoonist. He uses cartoons in marketing campaigns to get higher response rates. Stu coined the term "contact marketing" - using audacious means to get meetings with high value people. He wrote books on this topic. Stu had an epiphany seeing a dandelion growing tenaciously from concrete. This inspired his "weed strategy" for business growth. Weeds exhibit mindsets like persistence, resilience, aggression, urgency, and collaboration that businesses can emulate. To have the right growth mindset, make the choice to take action. Seek people already successful and learn from them. To get meetings with anyone: gain insight into their needs, challenges; humanise yourself; send creative communications. Stu uses printed direct mail (like cartoons and objects) to stand out and get responses when people don't reply. In this conversation Stu reminds us that we should engage targets with relevance and humanity. Know their challenges and interests to start useful discussions, not blind pitches. Stand out creatively to build curiosity and positive engagement when many seek meetings. Stu Heinecke is Bestselling Author of How to grow your business like a weed and How to get a meeting with anyone. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.  

Join us in this insightful episode as we dive into the world of business growth strategies with Stu Heinecke, a renowned Wall Street Journal cartoonist and author. Discover the transformative power of humor, personalized cartoons, and radical collaboration in scaling your business and building meaningful connections.Show Notes:Introduction to Stu Heinecke - Get to know Stu Heinecke, a legendary Wall Street Journal cartoonist, author, and a master of using humor in business.The Role of Humor in Business - Explore how Stu uses personalized cartoons to create impactful marketing and networking strategies.Personalization in Marketing - Learn about the effectiveness of personalized cartoons in engaging clients, illustrated with examples like the Mark Cuban campaign.The Concept of Radical Collaboration - Stu shares his insights on the importance of collaboration in business growth, emphasizing the need for creating 'unfair advantages' and leveraging relationships.Innovative Contact Strategies - Discover unique strategies for re-engaging clients, such as humorous cards and emails, to break the ice and maintain client relationships.Stu's Books and Insights - Delve into Stu's books, including "How to Get a Meeting with Anyone," and learn how these resources can transform your approach to business growth.The Power of Networking - Host Donnie Boivin discusses the impact of networking and podcasting in building connections and growing a business.Stu's Advice on Business Growth - Gain valuable advice from Stu on scaling businesses, focusing on identifying and cultivating unfair advantages and the spirit of collaboration.Connecting with Stu Heinecke - Learn how to connect with Stu, access his resources, and benefit from his expertise.Closing Thoughts - Final reflections on the episode and the importance of humor and collaboration in business.Keywords: Stu Heinecke, Business Growth, Humor in Business, Networking, Radical Collaboration, Personalized Marketing, Wall Street Journal Cartoonist, Business Strategy, Client Engagement, Unfair Advantage, Business Scaling, Networking Strategy, Business Podcast.SEO Meta Description:Tune into our latest episode featuring Stu Heinecke, a Wall Street Journal cartoonist and author, as he shares groundbreaking strategies for business growth. Discover the power of humor, personalized marketing, and radical collaboration in this engaging and insightful conversation. Perfect for entrepreneurs and business professionals looking to scale their ventures and build lasting connections.Remember to Subscribe and Share: If you enjoyed this episode, don't forget to subscribe and share it with your network. Stay tuned for more insightful conversations on business growth and strategy.LinksWebsite - https://successchampionnetworking.com/YouTube Video - https://www.youtube.com/c/GrowthMode Blog - https://successchampionnetworking.com/blog/ Facebook Group https://www.facebook.com/groups/SuccessChampionMentioned in this episode:Success Champions NetworkingIf you want to grow and scale your business you need to be getting into great conversations with other business...

Stu Heinecke is a renowned author, cartoonist, and pioneer in the field of contact marketing. His expertise lies in using creative and personalized approaches to connect with high-profile clients and decision-makers. Through his innovative strategies, he has achieved remarkable success in getting meetings with almost anyone, resulting in significant business growth and opportunities.Three major things you will learn in this episode:The power of contact marketing: Discover how Stu Heinecke's unconventional methods, like sending personalized cartoons, can break through barriers and secure meetings with even the most elusive prospects.Nurturing valuable connections: Learn the art of building and maintaining strong relationships with key individuals in your industry, leading to fruitful partnerships and collaborations.Implementing creativity in marketing: Uncover the importance of creativity in your marketing campaigns and how innovative ideas can give you a competitive edge in the market.Don't miss out on this insightful episode as Stu Heinecke shares his remarkable journey and imparts invaluable wisdom that can revolutionize your approach to marketing and business growth. Tune in now to gain exclusive access to the mind of a marketing maverick! Hosted on Acast. See acast.com/privacy for more information.

Stu Heinecke is a bestselling business author, marketer and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow and expand. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association.  Join us as we discuss his latest book, highlighting the importance of having a fierce mindset in professional sales, the importance of community, and how to thrive best in a disruptive environment. Highlights: Stu's professional journey The inspiration behind Stu's books The importance of community for growth How to thrive best in a disruptive environment Episode Resources: Connect with Mark Cox https://www.inthefunnel.com/ https://ca.linkedin.com/in/markandrewcox https://www.facebook.com/inthefunnel markcox@inthefunnel.com Connect with Stu Heinecke LinkedIn: https://www.linkedin.com/in/stuheinecke/ Author Site: StuHeinecke.com How to Grow Your Business Like a Weed: https://a.co/d/41ju0jY Call to Action In the Funnel Sales Workshop Free Sales Tools How to Listen: Subscribe on Apple Podcasts Listen on Spotify

In this Freight Broker Boot Camp episode, I am going to share with you 10 books that could literally help you get 6 to 7 figures right in your hip national bank IF implemented properly. These books are not just for freight brokers or freight agents but they discuss and cover important topics including freight broker sales, freight broker marketing, how to get shippers and so much more. So sit back, jot down some notes, and enjoy!   Timestamps: [00:12] Knowledge is potential power! [01:01] #1 - "Raving Fans" by Ken Blanchard [01:54] #2 - "How to get a meeting with anyone" by Stu Heinecke [03:01] #3 - "Success through a positive mental attitude" by W. Clement Stone [04:03] #4 - "Profit First" by Mike Michalowicz [05:12] #5 - "The One Minute Manager" by Ken Blanchard [06:08] #6 - "Neuromarketing" by Patrick Renvoise & Christoph Morin [07:01] #7 - "The Sales Bible" by Jeffrey Gitomer [07:44] #8 - "Scaling Up" by Verne Harnish [08:22] #9 - "How to win friends and influence people" by Dale Carnegie [09:02] #10 - "Jab, Jab, Jab, Right Hook" by Gary Vaynerchuck [10:40] Get Your Freight Broker Training NOW! - www.FreightBrokerBootCamp.com [11:16] Freight Broker Sales Accelerator - www.FreightBrokerBootCamp.com/Waitlist [12:15] Subscribe, Rate & Review! ---------------------------------- If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode. Connect w/ Dennis & Learn More! Connect with me on LinkedIn Learn to Become A Freight Broker/Agent in 30 Days or Less! Watch Freight Broker Training Videos FREE Recently Ranked "Top 30 Freight Podcast"

If weeds were people, they'd be the ultimate entrepreneurs. Stu Heinecke has created a business strategy based on weeds, and it's quickly taking root in the world of entrepreneurship. Stu is a business growth strategist and the originator of Weed Strategy™. He is also a keynote speaker, renowned cartoonist and bestselling business author. His first book, How to Get a Meeting with Anyone, was named one of the top 64 sales books of all time. His latest, How to Grow Your Business Like a Weed, introduces a new model for explosive business growth, based on the strategies, attributes and tools weeds use to grow and spread. Stu has been named “The father of Contact Marketing”. He is the Founder of The Total Weed Awards, in collaboration with the Nasdaq Entrepreneurial Center.  Stu has had an unusual career arc. Mentored by some of the world's top cartoonists from Playboy and The New Yorker, Stu has had his cartoons published in The Wall Street Journal and Playboy, among other publications.  Stu has explored Weed Strategy™ for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez.  What do weeds and entrepreneurs have in common? Stu Heinecke was stuck in traffic on the Santa Monica freeway when he noticed something that would change his life: There, in between the cracks in the pavement, dandelions were growing. It was an unlikely place for life. They were even spreading and taking over the cracks, one by one. As he sat in a long line of cars, Stu wondered why weeds thrive in the unlikeliest of places - and what it means for us. In that moment Stu recognized something vitally important. If entrepreneurs thought more like weeds, we could experience the same explosive growth! Think like a weed Weeds are so much more than pests. Weeds are natural disruptors, collaborators and process-builders. If that doesn't describe the ultimate mindset for entrepreneurs and their teams, nothing does. Imagine operating as a fierce collective, growing out of hardship, and taking over industries in innovative, unexpected ways. That's the power of Weed Strategy™! So what exactly is Weed Strategy™? To describe weeds and exceptional entrepreneurs, consider how they operate. They follow a consistent pattern: They always deal with what is, they never do anything without an unfair advantage, they never do anything alone, they always focus on what makes them win, and they thrive in disrupted ground.  Weeds deal with what is happening right now; They don't obsess about hypotheticals. Weeds don't do anything without an unfair advantage; They look for ways in which they already have a leg up on the competition in order to come out on top. They don't do anything alone; They use their connections to get their needs met. And above all, weeds thrive when they're challenged. We as founders, creatives, entrepreneurs and self-starters could do well to follow their example. Weeds are the Ubers, Airbnbs and SpaceX's of the natural world. Applying Weed Strategy™ to your business can  transform your organization into a fierce collective, fanatically replying unfair advantages that explode the scale of your enterprise.  Enjoy this episode of The Business of You for actionable insights that will change your life! Quotes “I was driving the Santa Monica Freeway. It's no place for a plant to take root… but there in the cracks in the concrete, I noticed a dandelion. It struck me - how did it get here? What makes weeds so special, hardy and unique? Is there a unified model that they use, and is it something we can use in our businesses?” “To describe weeds, look at what they do and how they operate. They always deal with what is, they never do anything without an unfair advantage, they never do anything alone - it's always at scale, they always focus on what makes them win, and they thrive in disrupted ground. All of these statements suggest something about the [business] model.” “Weeds would tell us - We would probably do well to let your actions lead our emotions, rather than letting emotions lead our actions.” “Weeds never do anything alone. They're natural collaborators. They would tell us - you need to team up with the smartest people you know, as fast as you can.” “We are creating unfair advantages for each other through collaborations.” “When you observe weeds, you can see that they're aggressive, urgent, resilient, adaptive, and they're even optimistic. I'm ascribing something to them when they don't have emotions, but they function in a way we would if we were feeling optimistic.” “We want our competitors saying, we can't get rid of them. How can we compete with this!” Links mentioned in this episode: Visit Stu Heinecke's Website at https://stuheinecke.com/  Purchase Stu Heinecke's Book on Amazon at https://www.amazon.com/Grow-Your-Business-Like-Weed/dp/1632651998  Connect with Stu directly on LinkedIn at https://www.linkedin.com/in/stuheinecke/  Find Stu Heinecke on Facebook at https://www.facebook.com/stu.heinecke.1  Follow Stu on Twitter at https://twitter.com/byStuHeinecke 

Whatever the environment or the situation is, weeds can still thrive and survive. The same can be done in business through leveraging advantages.   Stu Heinecke is an expert on leveraging advantages and relationships to grow businesses rapidly. Learn about unfair benefits, repeatable processes, building teams and systems, having a fierce mindset, using a collective scale, following an old approach that can quickly adapt, and dealing with what is right. The conversation also covers how to take advantage of disruptions and cultivate unfair advantages during times of difficulty. In addition, Stu discusses the example of weeds thriving in the disrupted ground as a comparison for businesses that take advantage of these times to grow and expand. Furthermore, he explains the importance of location in real estate deals and other business forms.    Tune in to get inspired by this conversation about growing your business like a weed!   [00:01 - 08:39] Opening Segment Stu Heinecke is a successful author and cartoonist with a wealth of knowledge Weeds have a model that can be applied to our businessesFierce mindset and unfair advantages against collective scale The importance of dealing with what is right and not being consumed by emotions   [08:40 - 15:21] Thriving in Disrupted Ground: How to Prepare Your Mindset for Opportunities During Recessions and Pandemics Weeds thrive best in the disrupted ground and use unfair competitive advantages to take over Recessions should be seen as a time of opportunity rather than fear Location, cost, and convenience are all unfair advantages in real estate   [15:22 - 26:52] A Look at the Unfair Advantages of Real Estate Investing and Collaboration Collaboration is vital in business success, with the weeds telling us to team up with the smartest people as fast as possible In the real estate investing industry, collaboration is more open than in other industries The best investments are not only in terms of money but also time, attention, focus, and writing books Creating unique collaborations with other business authors and founders has been beneficial for all parties involved   [26:53 - 34:30] Closing Segment Best investment: leveraging relationships and creating collaborations Worst investment: financially investing in printing equipment and taking on tasks that should be delegated The most important lesson: don't be afraid to fail; use it as a tool to learn and create unfair advantages Quotes:   "Sales is not growth. Sales are fuel for growth, but it's not growth, and it's not a strategy for growth." - Stu Heinecke   "Don't be afraid to fail. Use failure as a tool to learn and teach yourself something completely new." - Stu Heinecke   "All of you in your market have various unfair advantages. When you collaborate with someone, you can leverage those unfair advantages together. We're leveraging relationships, and those relationships are tied to unfair advantages." - Stu Heinecke Connect with Stu! LinkedIn: https://www.linkedin.com/in/stuheinecke/  Book: https://www.amazon.com/Grow-Your-Business-Like-Weed/dp/1632651998  Invest passively in multiple commercial real estate assets such as apartments, self-storage, medical facilities, hotels, and more through https://www.passivewealthstrategy.com/crowdstreet/   Track your rental property's finances with Stessa. Go to www.escapingwallstreet.com.   Join our Passive Investor Club to access passive commercial real estate investment opportunities.   LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or clicking here to listen to our previous episodes.

Stu Heinecke is an editorial cartoonist for the Wall Street Journal and author of How to Get a Meeting with Anyone and the newly-published How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth. Stu makes an analogy between sales and weeds (the dandelion, in particular), and shares his insights on how weeds use unfair advantages to grow and their innate aggressiveness to survive. He discusses several strategies like the Seed Strategy which explores every bit of opportunity to grow and the Vine Strategy which leverages a multi-channel approach to growth.    HIGHLIGHTS ● Grow like a dandelion in the middle of a cement divider ● The Vine Strategy and the Weed Mindset ● Cultivate unfair advantages for your business   QUOTES Stu: "What do vines do but climb up on the things that are nearby and, by doing that, they end up reaching and really occupying the crown of the tree that they've climbed or maybe they're up on top of a building or fence or something, but they're always borrowing the infrastructure of others to gain dominant access to rain and sunshine, and the rain and sunshine here is sales and growth." Stu: "When you watch what weeds do, they are aggressive and urgent and they're persistent and they're resilient and adaptive, and I would say even optimistic. So actually, those are the 6 characteristics that I listed in the book." Stu: "The Weeds Model actually takes us through this process of 8 levels of examining what it is we can do to create new unfair advantages for our business."   Find out more about Stu and get his books in the links below: ● LinkedIn: https://www.linkedin.com/in/stuheinecke/ ● Website: https://stuheinecke.com/   More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com   Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com   Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Stu Heinecke is the Author of multiple books, including How to Get a Meeting with Anyone and How to Grow your business like Weed. This is a great episode full of insights on How to Grow your business. Here are a few topics we talked about:- How to Become a great cartoonist- How you can grow your business through contact marketing- The successful campaign for RollingStone that got a 100% open rate- How Ch got Johnny Cash's attention- The tongue scraper that got $1 million in sales- The $28 ad that yielded $20 million in value- and much more ...If you like our podcast, please don't forget to subscribe and support us on your favorite podcast players. We also would appreciate your feedback and rating to reach more people.We recently launched our new newsletter, Principles Friday, where I share one principle that can help you in your life or business, one thought-provoking question, and one call to action toward that principle. Please subscribe Here.It is Free and Short (2min).

In this episode of the Sales Leadership Show podcast, the host interviews Stu Heinecke, a Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist, about his latest book, "How to Grow Your Business Like a Weed". Stu explains how his fascination with weeds inspired him to create a model for business growth that examines the successful strategies that ordinary weeds use to spread and prosper in almost any situation.Stu shares insights from his playbook for growing businesses no matter the circumstances, providing practical guidance for leaders and companies across industries to increase their market share, prominence, and customer base. He emphasizes the importance of focusing on weed-based attributes to get the job done quickly and effectively and provides a pathway to transform entire teams into a collective of weeds operating on behalf of the company.Throughout the episode, Stu shares anecdotes and stories from his research, highlighting the perspectives of thought leaders from the worlds of business, government, and entertainment who have contributed to his understanding of the Weeds model. Listeners will come away with an accessible and practical guide to rapid and sustainable growth, enriched by insights from one of the most innovative marketers and entrepreneurs of our time. ★ Support this podcast ★ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit happyaf.substack.com/subscribe

In this episode of the Duct Tape Marketing Podcast, I interview Stu Heinecke. Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. His latest release, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes, and tools weeds use to grow, expand, dominate, and defend their turf. He is a twice-nominated hall of fame marketer, Nasdaq Entrepreneurial Center author-in-residence, and was named the “Father of Contact Marketing” by the American Marketing Association. He lives on a beautiful island in Puget Sound, Washington. More About Stu Heinecke: His book — How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth StuHeinecke.com Take The Marketing Assessment: Marketingassessment.co This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.

Almost every company I know is struggling to bring new business in at the pace required. Why? Well, that is an interesting question but I think by now most of us know that our methods are outdated and simply don't work. The better questions are how do we keep new business flowing in? What should be done instead of what we continue to do that doesn't work? I've always had a fascination with weeds. They are amazing. Strong, resilient, persistent and they can literally take over an area. My friend Stu Heinecke and I share that same fascination only I know he is more fascinated than me because he wrote a whole book on them called How to Grow Your Business Like a Weed. Weeds have an unfair advantage and Stu wants all company leaders to understand what that is and how it can be applied to their business so that they can dominate the market. There are many strategies to gain that unfair advantage and Stu is here today to help you pick the best ones for your business. Find out why having the mindset of a weed will give your company an unfair advantage and possibly even market domination. Highlights:04:14 Having a network is very important. Being able to get introductions is very important. I mean, that works. That's a shortcut.04:37 [If you can't get an introduction] You need to do something audacious, not just audacious, but also you need to do something that's relevant… something that has the person saying, Oh my gosh, who is this? I love the way you think.07:01 books are still a valid way to stand out, even if you haven't written one, send some of your favorite books…I'm helping you to learn…09:58 Alice Heineman says you can tell a lot about a person just by looking at their pipeline.[the caption on a cartoon that Stu sent to Alice ahead of the interview]12:36 one of your [Alice Heiman] great unfair advantages is that you show up usually as a speaker at events16:14 what is it about weeds that causes them to spread and grow and dominate and makes them such tough competitors? Do they have a unified model? And it turns out they do, they leverage a fierce mindset.17:11 if a business doesn't have unfair advantages, it won't exist for long.19:20 you want your competitors looking at your unfair advantage and saying how the heck are we going to beat that?22:23 Why would we talk about a mindset when we're talking about plants? They don't have brains.23:07 You can't grow your business like a weed if you don't have the right mindset. If we're still having our salespeople sell the way they sold ten years ago, it's not going to work.24:01 I should add a couple more attributes to mindset. Emotions get in the way. Your actions should lead your emotions, not the other way around. Don't ask ‘Do I feel like going to the gym?' Go to the gym and then see how you feel. Do everything at scale through collaboration.28:47 Here's the really cool thing about weeds. They thrive in disrupted ground. We are coming into a recession, another word for disruption, and it's an opportunity to thrive if you have the right mindset.31:08 One way to thrive is to eliminate any 1 to 1 leverage. If you are part of the deliverable stream, you need to fix that because you become a bottleneck to your growth. Moving toward multi-channel collaborations is another way to thrive.About Our Guest:Stu Heinecke is a bestselling business author, marketer and WSJ cartoonist. His first book, How to Get a Meeting with Anyone, was named one of the top 64 sales books of all time. His latest, How to Grow Your Business Like a Weed, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. A twice-nominated hall of fame marketer and Nasdaq Entrepreneurial Center author-in-residence, he was named the “Father of Contact Marketing” by the AMA. He lives on a beautiful island in Washington State.Connect with Stu on LinkedInConnect with Stu on TwitterResource Links: How To Get A Meeting With Anyone Grow Your Business Like A Weed​​You can learn more about and connect with Alice Heiman in the links below.Website: https://AliceHeiman.comConnect with Alice on LinkedIn

When you think about it, weeds are incredible models for business growth: 1. They are impossible to get rid of 2. They show up all over the place 3. They can survive in almost any environment Today's guest, Stu Heineke, is a growth strategist, WSJ cartoonist and also named the “Father of Contact Marketing” by the American Marketing Association. His newest book, How To Grow Your Business Like A Weed, is all about how we can translate the lessons of weeds into growing our businesses no matter the circumstance. Enjoy! To learn more about Stu, visit https://7figuremillennials.com/podcast/stu-heinecke/

How to Grow Your Business Like a Weed - A Complete Strategy for Unstoppable Growth Book: https://amzn.to/3FO16bMStu Heinecke LinkedIn: https://www.linkedin.com/in/stuheinecke/Stu Heinecke Website: https://stuheinecke.com/Join our Facebook group for business owners to get help or help other business owners!The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscaling Looking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

What is the Weed Strategy? In this episode of Incorporating Superpowers, host Justin Recla welcomes guest Stu Heinecke to the show to talk all about weed strategy. Stu is a cartoonist for the Wall Street Journal and has written a book on the very topic of this show. He is known as the father of contract marketing and delivers strategies to help businesses grow like weeds. Do you want to take your business to the next level? Tune in today to learn more about using the weed strategy to grow your business.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Grow Your Business Like a Weed Sales Series In today's episode, I talk with Stu Heinecke, Wall Street Journal cartoonist and author of How to Grow your Business Like a Weed as well as How to Get a Meeting with Anyone. Today's episode discusses how business owners can organically grow their businesses like weeds by collaborating and finding their own unfair advantages. Some top tips … Entrepreneurs often feel there is a specific and classic success model they need to follow for their business. Business owners often need to change their mindset and not let their emotions and fear of failure get in the way of trying untraditional techniques to grow their businesses. Sharing ideas, supporting others, and not seeing everyone as competition but rather as collaborators. Power in business happens when mindsets change and we begin to naturally collaborate, and build symbiotic relationships, just like weeds do. This episode at glance … >> (5:00-12:30): Start into the publishing industry and how to get a meeting with anyone >> (12:30-20:30): Advice on showing your value to potential clients and finding connections >> (20:30-23:30): Weeds strategy: Collaborating >> (23:30- 29:00): The model to growing your business like weeds >> (29:00-42:00): How to identify and build an unfair advantage for your business Rate, Review, & Follow on Apple Podcasts “I love Christie and The Business That Story Built podcast!” Does that sound like you? Please consider rating and reviewing my show! This helps me support more people like you who want to build a stronger business. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven't done so already, follow the podcast! Every week I release an episode that helps strengthen the stories we tell ourselves and the stories we tell others. Follow now! Links to reach Stu Heinecke & Christie Bilbrey Stu Heinecke author site (Get first two chapters free)): https://stuheinecke.com/ LinkedIn: https://www.linkedin.com/in/stuheinecke/ How to Grow Your Business Like a Weed on Amazon: https://amzn.to/3FO16bM How to Get a Meeting with Anyone on Amazon: https://amzn.to/2PNpFff www.christiebilbrey.com hello@christiebilbrey.com Download my free guide: 10 Tips to Grow Your Business as a Podcast Guest Instagram: https://instagram.com/christiebilbrey LinkedIn: https://www.linkedin.com/in/christiebilbrey/

Online business demystified. Keen to recession-proof your business? Maybe you want to add an additional revenue stream or two. Why wouldn't you?! Well, I've got just the fella to help you do that. Paul Waddy is one of retail-tech's brightest minds, in fact, he's just released Selling Online for Dummies, and he joins us to share how you can master eCommerce in your business. It's an e-ceptional episode 614 (see what I did there?!) of The (13 year-old, award-winning) Small Business Big Marketing podcast.A little more about Selling Online for Dummies author Paul Waddy … Paul Waddy is an eCommerce expert and strategic advisor to some of Australia's most successful online retailers including ShoPo, The Horse and Oz Hair and Beauty. In 2021 Paul was named Number 2 in the Top 50 People in eCommerce, and in 2022 he received the Industry Recognition Award at the Online Retail Industry Awards. He's such an expert in the eCommerce space that he's just released Selling Online For Dummies and Shopify For Dummies, designed to give business owners (just like you) the expertise to transform your eCommerce ideas into a profitable reality. As an aside, I couldn't help myself … I Googled what are the strangest titles for  For Dummies books, and the top 3 are:  Anger Management for Dummies (Step 1 is don't get angry when someone calls you a dummy!) Near Death Experiences for Dummies (Step 1 is go towards the light. Step 2 is … not that close!)  And the third one is Procrastination for Dummies, although no one gets around to reading this one! Enough stupidity. This is serious stuff! So settle in as Paul Waddy covers: How a clever eComm play can recession-proof your business The various ways of integrating eComm in to an existing business What you'd need to do to clear $5,000 a month after three months of starting an eCommerce business How to get traffic to your online store And plenty more. Paul starts by explaining what he loves about eCommerce … Resources mentioned in this episode of your favorite marketing podcast Interview with Power Planter founder (eCommerce store) Interview with Snotty Nose's founder (eCommerce store) Interview with eBike ecommerce store founder John Murphy 0eCommerce store) Interview with Stu Heinecke on getting that meeting Interview with Steve Simms on how to get Elton John as a client     Services every business owner needs that Timbo recommends How to generate organic traffic to your website(without spending anything on advertising) High converting website designers(They built this website - take this simple quiz and see where yours needs improving) DIY SEO training - The most cost-effective way to get on page 1 of Google(20% off with discount code Timbo20) Proven customer attraction strategy(and ridiculously cheap)    Businesses that made this podcast possible (please support them) DELL Technologies - Small business solutions Studio 1 Design - High converting website designers Fun Escapes - Proven customer attraction ideas Hawk Academy - DIY SEO training (discount code Timbo20 for 20% off)   Thanks for tuning in. May your marketing be the best marketing. Timbo Reid0480 015 150 See omnystudio.com/listener for privacy information.

“It costs five times more to get a new client than to keep one you already have.” Today, Rick Elmore, Founder and CEO of Simply Noted, elaborates on his commitment to customer retention and to his company's practice of over-delivery with our Market Dominance Guys' host, Chris Beall. Rick believes that building relationships with clients is vital to any company's success, so he begins by onboarding each new customer himself, answering all the frequently asked questions, and personally checking back to make sure the customer's initial experience with Simply Noted's products and services is a happy one. “When you're truly on your client's side, they'll hear it in your voice,” Rick explains. Listen to this podcast, and you too will hear the commitment to customer retention in Rick's voice in today's Market Dominance Guys' episode, “Focus on Over-Delivery.”   About Our Guest Rick Elmore is founder and CEO of Simply Noted in Tempe, Arizona, a company that utilizes software and robotic technology to create personalized handwritten notes for its 300,000 monthly users. ----more---- Full episode transcript below: Announcer (00:06): Welcome to another session with the Market Dominance Guys. A program exploring all the high-stakes speed bumps and off ramps of driving to the top of your market, with our host Chris Beall from ConnectAndSell and Corey Frank from Branch 49. (00:23): It costs five times more to get a new client than to keep one you already have. Today, Rick Elmore, Founder and CEO of Simply Noted elaborates on his commitment to customer retention and to his company's practice of over-delivery with our Market Dominance Guys' host, Chris Beall. Rick believes that building relationships with clients is vital to any company's success, so he begins by onboarding each new customer himself, answering all the frequently asked questions and personally checking back to make sure the customer's initial experience with Simply Noted's products and services is a happy one. "When you're truly on your client's side, they'll hear it in your voice." Rick explains. Listen to this podcast, and you too will hear the commitment to customer retention in Rick's voice in today's Market Dominance Guys' episode, Focus on Over-Delivery. Chris Beall (01:20): Pretty fascinating. Here's a modern problem. So we have this massive work from home thing that showed up in 2020. We actually got to watch it, the day everybody went home in our customer base. We knew what day it was. It was like everything still worked, which was pretty cool. We thought that was amazing. Our people who navigate these phone calls all went home too. That shocked me that that worked. We dodged more than a bullet that particular day, because at 200,000 plus dials navigated a day by human beings. You got to have people who can navigate those styles and suddenly there are centers they were working at. We didn't know that had happened. But now I'm kind of looking at it going, okay, everybody's going to work from home. My wife's book, Love Your Team, A Survival Guide for sales managers in a hybrid world, in a hybrid world means a bunch of people are working from home. (02:06): How do you solve that problem of knowing how to get to them working from home? People send stuff to me in my office in Los Gatos and I will go there, something on the order of twice this year maybe. Partially because when you set foot in California, they tax you for that day of work, but for some other reasons too. What do you do there? How do I get my customers or even my team? So my innocent team right, there they are, I got 10 SDRs and I got 10 AEs and they're talking to say 85,000 people a year. How do they get that physical note to the right person? Rick Elmore (02:43): Yeah. Chris Beall (02:43): How do they get the address part to happen? Rick Elmore (02:45): So most of our clients have addresses already. Work with tons of nonprofits, political affiliation, political action committees, real estate, mortgage, insurance. All these people usually have those addresses, but there are a lot of creative ways you can find people's address. What we've seen people do, we don't do it, is they'll find a list of people they want to contact, at least the city they live in, and then they'll hire VAs to scrape list off of Reference USA match names and addresses or Data Axle or PropertyRate. I mean there's tons of ways to find someone's address, but I would say majority of our clients already have this information. But if there is a need to find it, you can get creative and find it. It's just a little extra work but [inaudible 00:03:30] off of Upwork or Fiverr, give them a list, tell them here's the three web addresses to use to scrape and match names in cities, and they do it. They do a good job. Chris Beall (03:39): Interesting, interesting. So in the B2B world, we live in B2B right. We have a couple of customers use ConnectAndSell for B2C. We're not hugely enthusiastic about it, even though it works great because the regulatory surround on phone is non-trivial, right? And on business call somebody. So B2B is kind of funny because getting their work address is probably easy, getting it to their desk is probably easy. Are they ever at their desk is probably an unknown. Now I suppose we could ask them, but what do you see in B2B? I want to get it to their home probably, I think. Who's doing B2B and how are they doing it? Rick Elmore (04:15): B2B is a lot of medical software, corporate gifting. A lot of those types of companies, they usually have addresses and they're sending straight to the buildings. But if they want to get addresses, we just point them in the direction of how to do that. I'm trying to think of a good case study of somebody going B2B. Yeah, we had this CRM company for veterinarians and what they did is they just sent a handwritten note to every veterinarian office and just said, dear office manager, dear doctor, whoever was registered at that address. But if you have a more specific question on B2B, what type of industry, I can probably pull up an example of some client we've worked with over the last four or five years. Chris Beall (04:53): Sure. We can always be pioneers. Rick Elmore (04:54): Yeah. Chris Beall (04:55): I mean in this space we may as well try yours, right? No reason not to. I think it's fascinating actually. I mean we're all about this human touch element and breaking through the noise with the human touch. So this what you're doing, we're doing it with the human voice, which goes straight into somebody's mid brain. Rick Elmore (05:10): Yeah. Chris Beall (05:11): I mean you can't turn off a voice once it's coming in your ear and now it's down to your skill. It's down to your tone of voice. It's down to you. Do you have a message that works? Do you know the psychology of the first seven seconds of the cold call? All that kind of stuff. Rick Elmore (05:24): Yes. The psychology behind a handwritten note is a hundred times more impactful than you believe. People appreciate it. You stop them in their tracks for seven to 10 seconds, right? You're engaging them on a level that they're not being engaged by anyone else. You're competing somewhere, no one else is competing. But it's super impactful when you put something down that's tangible that they can hold in their hands and that's shelf life too. (05:46): So we're going into the holidays right now. We're sending out tens of thousands. I think we're going to do somewhere near half a million holiday cards in the next six weeks. These have six to eight week shelf lives. What piece of material can you get in front of your customer's hands that's going to sit on their fridge, their counter, their mantle for eight weeks. Where they walk by and they're going to constantly see that and be reminded of you. Like that's real estate you can't buy in any other type of marketing form. And it's personal, it's impactful, and it can be measurable if you get creative with the QR codes and call tracking and driving traffic to landing pages and stuff like that. Chris Beall (06:20): That's fascinating. It's fascinating. I really like it. Gosh, you got my little tiny wheels and my little tiny brain turning here. As you look into the future, you're doing pretty big numbers already. How big is this? You're attempting to bootstrap your way into what looks like a billion dollar TAM. Is that, am I getting that right? Rick Elmore (06:40): So we've been completely bootstrapped so far. We should make that aim 5,000 this year pending a couple orders. But the purpose of never getting funding was for a few reasons is one, how big can this be? I didn't want to give up too much too early. I knew that this was something that could be special if it was built right. And we've laid the platform for getting the engagement, the footprint. We have the largest web traffic of anybody in our niche going to our website every single month, plus the technology. But my goal is to get it to somewhere close to eight figures in yearly revenue before we go get funding. But in order to go from eight to nine figures in revenue, we're going to have to have a much more advanced platform and have more product offerings outside of just handwritten notes. A little bit maybe more gifts or something more digital. Something that's more built out as an engagement platform where the handwritten notes is one of the tools that we offer. (07:33): But yeah, I mean we're 11 full-time employees. We're small but mighty and I think we've only had one employee leave our company in the last three years. So everybody's really committed. It's a really strong family atmosphere here. Everybody looks out for each other. We use tons of VAs. I have this method, trying to remember who it was, but they taught me basically like you mind dump all your information you need done about a job, you wait 30 minutes, you come back, you reorganize it, you build systems and processes and just scale your work that way versus trying to come on and try to hand teach everybody. So Michael E. Gerber Built To Sell really impacted me work on your business versus working in your business. (08:09): So yeah, we're just excited. We're way too early to think about funding because we're just getting done with a huge project of building our machines into manufacturing now 30, 40, $50,000 checks I was cutting for engineering. Now we can put that into operating expenses, growth capital, PPC. My PPC budget's been only $800 a month for the first four years. Literally nothing. We have people who spend $50,000 a month. So we're excited. We're just scratching the surface of our potential for sure. Chris Beall (08:40): Well fantastic. By the way, our PPC budget is zero, so. Rick Elmore (08:43): Oh really? Chris Beall (08:46): Yeah. I remember we met with Google once, we were once called over to Google and they wanted to talk to us about something we'd done for them and something we'd done for them actually helped them shut a business down. So they prevented themselves from going too far down the road. Because when you talk to people, you get quick intelligence as to whether a business makes sense. And they finally decided not to compete in that particular space as a money loser. So they wanted to tell us, this is Google's idea of an award. They wanted just have us come over and say, "Hey, you're our vendor of the year." What do we get for that? Well, nothing we just wanted to tell you. Rick Elmore (09:21): That's what you get yeah. [inaudible 00:09:23] Chris Beall (09:25): Yeah. It was funny because during that conversation their very, very, very, very senior guy who was there said, "Do you realize you're the only Silicon Valley company that we're aware of that doesn't pay Google one penny?" Rick Elmore (09:37): Wow. Chris Beall (09:37): And I said, "Yes and we intend to keep it-" Rick Elmore (09:39): I had a mentor once, tell me Google is God. There's a lot of power there, but a lot of scary power. They have the power to take away a lot of traffic. I remember two years ago we signed up an SEO company, just organic stuff and they were doing some shady backlinking and we actually got dinged and they literally tank you. And it's just overnight we are getting all this traffic and it goes down to 90% less. It scares you. Chris Beall (09:39): Oh yeah. Rick Elmore (10:01): And Google did it. They just stop indexing your stuff. They take it off, they push you down rankings and it's just like, oh my gosh so yeah. Chris Beall (10:08): Yeah, it's tricky and then there's an element of independence that you want to keep from that but you need it anyway. We've avoided it because the nature of our, we just call people. Rick Elmore (10:17): Yeah, relationships. Yeah, that's the thing. You got to get people to believe in you. Buy into you. Chris Beall (10:22): Yeah. Rick Elmore (10:22): And that's the thing, we're really lucky... we don't have a... you do have people that are price shoppers, but my background was building relationships. I obsess when we bring on business accounts, I call them, I onboard them personally and it's probably not the right thing to do, but I have to make sure everything goes good and call them after the order. What did you like? What didn't you like? Obsessed to make sure everybody's happy. Chris Beall (10:43): Well to me, you're doing it right. It's obvious I've been doing this stuff for three quarters of a million years and I still am involved at that level in the business. Somebody the other day was saying, "We kind of like CEOs that put their feet up and look out the window and think big thoughts." I'm going, well when I put my feet up and look out the window, I have a blank mind. But when I engage with something like why is this person getting hung up on? I had one yesterday. Guys getting hung up on. Mind you 200 and something thousand dollars a day, there was a lot going on. But there was something about this one that I just thought, this is not a tech problem. There's a subtle problem hiding in there and I won't learn it unless I jump in and have a look. (11:23): So I went in and had a look, listened to his conversations. It turned out, on his follow up calls he was getting hung up on the easy calls. Why? Because he was so confident on the easy calls. He was talking for eight to nine seconds before he let the other person say anything and he was getting hung up on. Is he aware of it? Of course not. So I made a little coaching email for him, showed him the wave forms. This is where you're talking. By the way, when you're on a cold call, you let him talk in three quarters of a second, actually it's about a second half. But on these follow up calls, the easy ones, you're going too far. I learned something, which is now I've got one of my data engineers looking through all the data for a particular pattern of short call, long call, but nothing in between. And we'll go find those and then we'll be able to proactively help those customers. I don't think you learn anything in business by having somebody else do something and tell you how it went. Rick Elmore (12:15): You got to get your hands dirty right. You got to have that experience. So when you talk about it, you can talk confidently about it. So you talk from an understanding, not from just memorization or somebody else telling you what to say. Chris Beall (12:26): Yeah. When people put together presentations for you, you know the purpose of the presentation right? And it's not to move the business forward. So that's all there is to it. I mean you'd love if it were true, but what's in it for them? Well, you're the boss. As I say, we belong to the lonely minds club here in the CEO biz. At the lonely minds club means people think we have no hearts. We do, but we don't dare to let them simply rule. Bring them out, but you can't let them rule. And second is, it's lonely because everybody who works for you, regardless how close they are to you personally or professionally, is obliged to lie to you at the margins in ways that do not feel like lying. They're obliged to because you have this concentration of power that's fundamentally corrupt and there's nothing they can do about it except adapt for their own safety. Rick Elmore (13:14): Yeah. Chris Beall (13:15): It's a problem. It's a problem. Rick Elmore (13:16): It is. I like that lonely mind club. I like that analogy. Chris Beall (13:21): That's what we're in. Rick Elmore (13:22): From being on the other side to not being on this side. I totally understand what you're saying. Chris Beall (13:26): Yeah, well some of us can't kind of handle that thing where we're reporting to somebody, whatever that means. I always thought that was a funny term anyway. What am I reporting to? Rick Elmore (13:35): Yeah. Chris Beall (13:35): What am I supposed to not know it myself? As you look at the next stage of this, you mentioned adding products, that's one kind of thing. Do you operate truly globally now? Do you feel like people are writing notes in French and everything else under the sun? Is all that happening? Rick Elmore (13:51): Yeah, we can. I would say 99% of our business is here in North America. But yeah, we definitely would have to expand globally to reach the ambitions that I have for this company. But to do that we would need to expand globally as well. So we would need a production facility in the UK, Australia, China, just so these are not having national stamps on them. So if you ship from the US to Australia, it has a ginormous international stamp right and that's a problem because it's be like, why did this handwritten note from John who lives a mile from me be shipped from the states and it took three weeks to get there, but then it takes three weeks and it has a big international stamp on. It doesn't make sense. So in order to expand globally, revenue's going to have to be a lot higher. We're going to have to have some channel partners spread out throughout the globe to make sure that happens. But yeah, that's definitely a vision. Chris Beall (14:41): Yeah, it's always so tricky to get to that unit of expansion. When you're expanding globally, it's suddenly you're carving out part of the overhead of the core business. You're adding a lump of pure overhead because it's always going to take a while to get going. And then you're also adding the risk of unfamiliarity. The things you don't know that you will find out. How you'll know if you don't know them. Rick Elmore (15:02): And that's the thing, I think we would expand through acquisition because there are some smaller little mom and pop companies trying to do this across the globe, but they're using really outdated technology. And what we would do is basically come in and basically give them a business in a box and say, "Hey, here's our technology, here's our systems, here's our software. This is how we have built an eight figure business." More like a franchise and say, "Hey, we'll start feeding you business, but we're going to acquire you in your business but we're going to make your business a lot better with our technology and our platform." So yeah, I mean that's definitely the pie in the sky where we want to go. But there's just so much business just here in the US. I mean there's like 60 or 70 billion with a B, pieces of first class mail sent here in the US and that's not including marketing mail. So if we get to 50 million pieces a year, it's a fraction of a fraction of possibilities. Chris Beall (15:02): Yeah. Rick Elmore (15:53): Yeah and we're excited about it and plus it's a new tool. That's why I always tell our clients, your clients put food on your table. We always try to tell them to work on the relationship, right? Because it costs five times more to acquire a new client. If you have good customer appreciation, you make them feel appreciated. They're going to make repeat purchases, they're going to tell their friends, they're easy to upsell. It's easy to sell a new offering to a current client who feels appreciated. And then if they don't, they just... They'll go price shopping and go somewhere else. So yeah, we think we have a cool tool to build relationships and build loyalty and trust for sure. Chris Beall (16:25): Yeah. Yeah. Might not even be a tool, might be a weapon. Never know. Rick Elmore (16:28): Yeah. Chris Beall (16:28): That's what we're into. Rick Elmore (16:33): Yeah. Chris Beall (16:33): Tools, that's for gardening. We use weapons to dominate markets, right? Rick Elmore (16:36): Yeah. Chris Beall (16:37): That's where it's at. Chris Beall (17:18): So I have a question about the thing that came up last night. So I was talking to somebody who was here having dinner and for her own privacy, I won't say who it is, and she said that's such a cool idea. I once got a job based on one and only one thing, which is I wrote a handwritten note and nobody else did back to the person I interviewed with, but I wanted it delivered that day. So I couldn't get that to happen easily. So what I did is I hand wrote the note and then I took a picture of it in my hand and I sent it to the person and said, Hey, I would send you this but it's going to take too long to get there. And I just wanted express my appreciation for the interview that we did today and for the thoughtful questions you have and blah blah blah. It was something intelligently handwritten. (18:01): So it struck me as the most unusual hybrid. It's in a way it's guaranteed to have been personal because she's holding it in her hand and taking a picture of it and yet the delivery was instantaneous and it was a B2B thing even though she was... She's a business so to speak. Does anybody do that kind of crazy stuff? Rick Elmore (18:22): So that's what I'm talking about expanding our platform is having a digital aspect, engaging them through text or email or socially. I mean there's a lot of cool tools out there now that we can leverage APIs to scrape information and pull it into our platform to engage them with a personalized email somehow with some type of creative copy or message or picture, send a text message, hit them up on LinkedIn or their social account. So I think that's a really creative thing to do. Write the note, take a picture, send it, right? It's kind of witty and personal at the same time. But that's what I'm talking about expanding our platform is doing something like that where you can have type in your message, our system would create the note, impose it on a mock up image for you where it looks like it was just handwritten and then you can send a text message. So yeah, that platform idea is definitely the future of expanding and growing this to a much bigger business. But yeah, that's just a really cool way that that person stood out for sure. Chris Beall (19:12): I can think of some twists and turns around this. For instance, a book in Kindle, like when my wife Helen's book comes out on the first right, I'll buy a Kindle edition for 99 cents because that's what you can do for up to the end of the week. And they have the ability to make a little poster. So the Kindle app, I use mine on my iPhone and I can highlight a sentence or whatever and then go share it and they'll make a little poster and post it on LinkedIn and it comes with the citation of the book and a link to the book so you can buy the book. So it's kind of a full viral loop. The posters cool, but the poster is just whatever font they have and whatever. If the poster were handwritten, if it were actually handwritten and it were a picture and it went up on LinkedIn, that would be cooler, I think. Obviously you're doing runs of a few, I mean literally can you do a run of one where it's completely unique? Rick Elmore (20:05): Yeah, so we help you send one, send hundreds, thousands or automated. So our website's more like an eCommerce platform. Go on there, pick card, type your message, check out. That's really not a big part of our business. We make some money on that, but it's not really the money makers. Really why we do that is to allow people to try us out, send one or two, see how you like it before you really kind of dive in with two feet. It just gives them the ability to get a good feel. Yeah, I would say the majority of the people we work with are businesses. I would say it's like the high 80% of our clients are businesses. We're working on projects with them, they're automating it, seasonal like things, holidays, anniversaries. Yeah, we definitely allow anybody to use our platform as of right now. Chris Beall (20:45): Got it. Do you follow or know Stu Heinecke? Okay, so Stu has written a couple books. He wrote a book called How to Get a Meeting With Anyone. He wrote another book, just wrote it called How to Grow Your Business Like a Weed. I think you'll really like this book and I think you'll like Stu. Stu is the guy who will send you a foam board with a cartoon that he's drawn on it. That's funny and it's about you and he'll send that to a senior executive to get a meeting, that kind of stuff. He's a genius about this. He's a Wall Street Journal cartoonist. He's one of the nicest human beings on earth, by the way. Highly recommend. Just reach out to Stu and tell him that- Rick Elmore (21:20): I have to write his name down. I can we get them with this. Yeah, I'll get that from you. Chris Beall (21:25): Stu Heinecke. And just seems like a lot of what you're doing fits in with the Stu Heinecke way of looking at the world. Plus you've done your business his way. His point is look, weeds figure out how to grow in the middle of cracks and freeways. Get over it. Rick Elmore (21:39): You know what, I always look at that when I'm on runs, you'll see those and it's actually to me really inspiring. There's a will, there's a way. We've fought through a lot of challenges over the last four years, but I've always felt that way and when I see that, that is a nature's example of exactly what I'm going through right now, there's a will, there's a way and that hits home for sure. Chris Beall (21:58): Yeah. Checked out his business, his book and check him out. He lives up on Whitby Island up in part of the Olympic Peninsula off the Olympics and the San Juan's. Brilliant, brilliant guy, nice person, and you're doing it, which is what's so interesting but you're also enabling him. I mean it's an example of kind of a seed pod strategy. Stu is a guy who would talk about your business and that's an awesome thing and he would talk about it in the right way too, because he's got a huge audience. So I highly recommend reaching out to him and kind of seed podding up so Simply Noted become something that he use an example. Because when Stu uses an example of how to grow your business like a weed and it's you, people are going to go after it and he's kind of speaking to your audience. Those businesses that have a lot of outreach to do in order to get things to happen. So highly recommend. Rick Elmore (22:49): Nice. Awesome. Chris Beall (22:51): But I want to come by some time and watch the robots do their thing just down the road in Tucson so we'll do that. Rick Elmore (22:57): Great. They're a little pen wielding army. It's a little army of robots you'll love it. It's really fascinating for sure. Chris Beall (23:03): That'll be cool. And then someday we should do a little test drive. You said you'd do a little cold calling before we got on? Rick Elmore (23:09): Yeah that's one of the major ways that we started this business was just getting on the phone. I mean I went through the BNI, the Chamber of Commerce, some of the EO stuff for networking, but really it's... we've used our product, a lot of social, email and cold calling. If we have nothing to do, we're on the phone smiling and dialing. I need to talk to you about what you guys are doing because it's definitely something that is a major cornerstone in our business for growing. Chris Beall (23:34): Yeah, I mean what we do is so simple. We can talk about it, but it literally is you push a button, talk to somebody in your list in a couple minutes and while that's going on, you don't have to do anything. You can do something else. Rick Elmore (23:44): Yeah, I mean we have a dialer. I mean you can make a hundred calls an hour, but there's a way to make it even more efficient. Chris Beall (23:49): Oh yeah. A hundred calls an hour. That's crawling. We don't talk about little numbers like that. That's too weak. Plus you got to pay attention when it goes to a voicemail or whatever. You got to be paying attention. Rick Elmore (23:49): Yeah. Chris Beall (24:01): You pay it no attention. You just hit the button. I was on with small business up in Canada today. We do this thing called an intensive test drive and it's basically you get it for a full day of production and it's live. We don't do demos, we don't do any of that stuff. It's live, it's your list, it's your people or you or whatever. And one of the principles I asked him, "Did you hate it?" And he said, "I didn't hate it but it scared me pretty bad and I'm still sweating." Yeah. Rick Elmore (24:30): Sounds intense. Chris Beall (24:31): Yeah. We call it the intensive test drive for a reason. Now you'd really like it with your approach to things. You'll have a blast with it and the fact is, that sincerity you talked about, being on their side, it comes through in the voice and it is the one thing when you kind of look at it, people don't make buying decisions based on the facts. They make buying decisions based on one thing, which is they grow to trust you more than they trust themselves with this decision. Anthony Iannarino opened his latest book, it's called Elite Sales Strategies and he actually quoted me without telling me which shocked me. So the opener of the book is a quote from me that says, "People buy from people they trust to make a decision they don't trust themselves to make." Rick Elmore (25:13): Yeah. Chris Beall (25:13): That's why they buy. And we know that trust is a subtle psychological thing. It's not, it's such a big deal. It's so dangerous to trust somebody that we're wired to not do it, but we're also wired to do it when it's done right. And just listening to you and thinking about how you truly are on their side and they'll hear it in your voice. I mean your successful career in sales, a lot of it's got to be predicated on that. That first conversation. When they're done, they're gone. Hey Rick Elmore knows what he's talking about and he's on my side, he's an expert and he's on my side. I trust him more than I trust myself right so that's what our whole thing is about. Rick Elmore (25:55): Yeah, I just focused on over-delivering. I'm going to make it right no matter what. Make sure you have a good experience. I remember when I first got into sales, my first manager at Striker, he sent me to a Dale Carnegie sales training thing and I learned a lot there. Like you were just saying, people will listen to people they like, but they'll buy from people they trust. I remember that's something they taught me. But yeah, that's definitely a 100% true in sales. Anything in business people are going to buy from people they trust for sure. Chris Beall (26:19): Right and how much they trust them. This is something I'm convinced that we've kind of figured out. Everybody always said, you got to be trusted more than your competitor. Your competitor is always do nothing. So how do you be trusted more than do nothing? That's really interesting. Rick Elmore (26:33): For me. I invest a lot in social proof. So it's getting good reviews, getting out there and having people seeing us. People talk about us that aren't us. So even if I'm telling you something, go out and search it and see what else somebody else is saying about us. That's another good thing. When I was a rep it wasn't really as that important, but when you own a business, you got to make sure other people are doing nice things about you outside of your own walls, inside your building. Chris Beall (26:58): Inside the echo chamber. Rick Elmore (26:59): Yeah. Chris Beall (27:01): Well Rick, thanks so much for coming on to Market Dominance Guys. Corey didn't join us. He must have business he's doing, he's always off there hustling too. Us old guys continue to hustle. There's no age limit to it. When you come right down to it, you don't build these things to sell them, you build it because frankly we don't know what else to do ourselves. So we just do it. And I'm super excited about your business and gosh, you don't need my good wishes, but I'll wish you all the best anyway because I think you're just going to blow it all away. Rick Elmore (27:29): I appreciate it, Chris. It was an honor to be on your show and share this with you guys, so thank you so much. Chris Beall (27:35): All right, well until next time, and we have no idea what episode this is. Might be two, might be three of them. This is Chris Beall for Rick Elmore. Thanks for being on and the absent but brilliant, Corey Frank, and I'm sure we'll see him again someday.  

I'm honored to have wall-of-fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke back on the show to share his fascination with weeds and how they're an amazing key to unlocking your ability to grow your business into something resilient and unstoppable. Resources mentioned in this episode: How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing Get the Meeting!: An Illustrative Contact Marketing Playbook Find out more at StuHeinecke.com. The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

Want exponential, hardcore business growth?You need to grow your business like a weed…Weeds scale faster than any business…They're everywhere—and it's hard to get rid of them…Imagine what would happen if your business grew like that…Stu Heinecke is here to share 8 strategies for unstoppable growth from his new book How to Grow Your Business Like a Weed.(I have a feeling this book will be a classic…)Stu will also break down his first book How to Get a Meeting With Anyone.He'll show you how to leverage your unique skills to get through any door—and scale your business through contact marketing.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. Stu explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myhrvold, Carmen Medina, Jon Ferrara, and Jonna Mendez. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific or listen on Apple Podcasts or tonydurso.com/podcast.

Today we're talking with Stu Heinecke, the author of How to Grow Your Business Like a Weed and a cartoonist for The Wall Street Journal. In this episode, Stu makes an analogy between weeds and a successful business. We're curious about this idea and I bet you might be also. Tune in to find out what Stu has found that makes weeds and business go together, and no we don't mean the marijuana-type weed.

If there ever were two rockstars of live streaming on Amazon, these are the guys! We learn how Amazon live streaming works and we discuss strategies for making it work as part of a portfolio. Chris and Jim believe in having several streams of income. While they are fully invested in this thing that IS Amazon, they know things can change very quickly with the different platforms we use, so it's also good to diversify. Their book recos: - How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke  - Conviction Marketing by Kelly Roach ~._.*._.~ We are "Making a Marketer"... in all ways. Check out episode 111 - and please take a minute to follow, rate, & review us on your podcast platform of choice & get each ep. when it drops! https://bit.ly/mamITuneNEW ::: This episode is made possible by Powers of Marketing - emPOWERing amazing podcast experiences & online events ::: ** Our editor Avri makes amazing music! Check out his new song "Ain't No Fool" **

Ever wondered how you can get the attention of that elusive prospect you've been chasing? You know the one. The big fish that is your ticket to President's club a huge commission check. You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren't so impossible to reach after all? Hall of fame-nominated marketer and Wall Street Journal cartoonist Stu Heinecke discovered that he could get past traditional gatekeepers and reach those elusive executives by thinking outside the box and using personalized approaches that he calls "contact campaigns". On this episode of the Sales Gravy Podcast, Fanatical Prospecting author Jeb Blount and Stu discuss creative ways to get meetings with anyone. You'll learn that the secret is about being creative, thinking out of the box, demonstrating authenticity and sincerity, and having a little fun along the way. Get more meeting with effective Prospecting Sequences. Download our free how to guide here: https://salesgravy.com/seven-steps-prospecting-sequence-guide/

Anyone can grow their business into something resilient and unstoppable. In this episode, Stu Heinecke, dubbed the Father of Contact Marketing, digs into relevant strategies to achieve explosive growth and change the way you're doing business in the most effective ways. He shares how he could reach elusive executives by thinking outside the box and using personalized approaches to get the connections crucial to your success. Let's dive in!  Stu Heinecke is a bestselling business author, a hall of fame-nominated marketer, and one of The Wall Street Journal cartoonists. He's named the “Father of Contact Marketing” by the American Marketing Association. His mission is to provide unfair advantages to help enterprise/SMB/startup sales teams get more C-level meetings with top accounts faster and more effectively. Key Highlights:  [00:01 - 06:57] The Father of Contact MarketingStu shares his story and background Growing up in Massachusetts Starting to be interested in cartoon Using a marketing mindset with cartooning [06:58 - 15:37] Focus on What Makes You WinThe first taste of contact marketingWhy meetings are crucial to succeedCheck out How to Grow Your Business Like a Weed  How this book changed the way Stu was doing business [15:38 -23:17] Closing SegmentThe Big Boards program How to get a meeting with anyoneOpen the door for more collaborations  Did you love the value that we are putting out in the show? LEAVE A REVIEW and tell us what you think about the episode so we can continue putting out great content just for you! Share this episode and help someone who wants to connect with world-class people. Jump on over to travischappell.com/makemypodcast and let my team make you your very own show!If you want to learn how to build YOUR network, check out my website travischappell.com. You can connect with me on Facebook, Instagram, and Twitter.Tweetable Quotes: “Getting meetings is the building block of success in business.” -  Stu Heinecke“Weeds are natural collaborators, and they just never do anything alone. ” - Stu HeineckeAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Stu Heinecke, author of How to Grow Your Business Like a Weed, marketer and Wall Street Journal cartoonist, lays out a complete model for explosive business growth, based on the strategies, attributes and tools weeds use to grow, expand, dominate and defend their turf. Put Park's free and premium story-building tools to work for you now including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers virtual and in-person masterclasses, story consulting and keynotes to help you excel through the stories you tell. Visit businessofstory.com to get in touch.  

Stu Heinecke is an editorial cartoonist for the Wall Street Journal and author of How to Get a Meeting with Anyone and the newly-published How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth. Stu makes an analogy between sales and weeds (the dandelion, in particular), and shares his insights on how weeds use unfair advantages to grow and their innate aggressiveness to survive. He discusses several strategies like the Seed Strategy which explores every bit of opportunity to grow and the Vine Strategy which leverages a multi-channel approach to growth.    HIGHLIGHTS ● Grow like a dandelion in the middle of a cement divider ● The Vine Strategy and the Weed Mindset ● Cultivate unfair advantages for your business   QUOTES Stu: "What do vines do but climb up on the things that are nearby and, by doing that, they end up reaching and really occupying the crown of the tree that they've climbed or maybe they're up on top of a building or fence or something, but they're always borrowing the infrastructure of others to gain dominant access to rain and sunshine, and the rain and sunshine here is sales and growth." Stu: "When you watch what weeds do, they are aggressive and urgent and they're persistent and they're resilient and adaptive, and I would say even optimistic. So actually, those are the 6 characteristics that I listed in the book." Stu: "The Weeds Model actually takes us through this process of 8 levels of examining what it is we can do to create new unfair advantages for our business."   Find out more about Stu and get his books in the links below: ● LinkedIn: https://www.linkedin.com/in/stuheinecke/ ● Website: https://stuheinecke.com/   More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com   Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com   Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

How to Grow Your Business Like a Weed: A Complete Strategy for Unstoppable Growth by Stu Heinecke About the Book: “Weeds scale faster than any business. It's in their DNA.” - Kathy Ireland, CEO, Kathy Ireland Worldwide A playbook for growing your business no matter the circumstances. Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation. This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing a focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security. An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf. Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara, and Jonna Mendez.  About the Author: Stu Heinecke is a best-selling author, twice nominated Hall of Fame marketer, and Wall Street Journal cartoonist. His first book, How To Get a Meeting with Anyone, which introduced the concept of contact marketing, was named one of the top 64 sales books of all time. The American Marketing Association named him the "Father of Contact Marketing." Stu's books have enjoyed glowing coverage in Forbes, Inc., Harvard Business Review, CBS radio, and many other places. Stu is also a NASDAQ Entrepreneurial Center Author in Residence and Mentor, and founder of cartoonists.org, a group of cartoonists from The Wall Street Journal and The New Yorker, who donate art to help charities raise funds. And, interesting fact – he and his wife Charlotte live on Whidbey Island in the Pacific Northwest in Puget Sound, north of Seattle AND and at the University of Southern California, he was a college party pal of actor LeVar Burton! Click here for this episode's website page with the links mentioned during the interview... https://www.salesartillery.com/marketing-book-podcast/how-grow-business-like-weed-stu-heinecke

Stu Heinecke, author of How to Grow Your Business Like a Weed Playbook Bill Ringle and Stu Heinecke discuss the grow like a WEED model to grow, conquer, and protect your turf for small business owners. >>> Visit MyQuestforTheBest.com  for complete show notes and more expert advice and inspiring stories to propel your small business growth. My Quest for the Best is a top-rated small business podcast with over 300 episodes of thought-provoking and insightful interviews with today's top thought leaders and business experts. Host Bill Ringle's mission with this show is to provide the strategies, insights, and resources that will unlock the growth potential of your business through these powerful conversations. #pp-podcast-5314 a, .pp-modal-window .modal-5314 a, .pp-modal-window .aux-modal-5314 a, #pp-podcast-5314 .ppjs__more { color: #0033CC; } #pp-podcast-5314:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-5314:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-5314:not(.modern) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .modal-5314 .ppjs__audio .ppjs__button.ppjs__playpause-button button *, .pp-modal-window .modal-5314 .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, .pp-modal-window .modal-5314 .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus *, .pp-modal-window .aux-modal-5314 .pod-entry__play *, .pp-modal-window .aux-modal-5314 .pod-entry__play:hover * { color: #0033CC !important; } #pp-podcast-5314.postview .episode-list__load-more, .pp-modal-window .aux-modal-5314 .episode-list__load-more, #pp-podcast-5314:not(.modern) .ppjs__time-handle-content, .modal-5314 .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-5314:not(.modern) .ppjs__audio-time-rail, #pp-podcast-5314.lv3 .pod-entry__play, #pp-podcast-5314.lv4 .pod-entry__play, #pp-podcast-5314.gv2 .pod-entry__play, #pp-podcast-5314.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button, #pp-podcast-5314.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover, #pp-podcast-5314.modern.wide-player .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus, .pp-modal-window .modal-5314 button.episode-list__load-more, .pp-modal-window .modal-5314 .ppjs__audio-time-rail, .pp-modal-window .modal-5314 button.pp-modal-close { background-color: #0033CC !important; } #pp-podcast-5314 .hasCover .ppjs__audio .ppjs__button.ppjs__playpause-button button { background-color: rgba(0, 0, 0, 0.5) !important; } .pp-modal-window .modal-5314 button.episode-list__load-more:hover, .pp-modal-window .modal-5314 button.episode-list__load-more:focus, .pp-modal-window .aux-modal-5314 button.episode-list__load-more:hover, .pp-modal-window .aux-modal-5314 button.episode-list__load-more:focus { background-color: rgba( 0,51,204, 0.7 ) !important; } #pp-podcast-5314 .ppjs__button.toggled-on, .pp-modal-window .modal-5314 .ppjs__button.toggled-on, #pp-podcast-5314.playerview .pod-entry.activeEpisode, .pp-modal-window .modal-5314.playerview .pod-entry.activeEpisode { background-color: rgba( 0,51,204, 0.1 ); } #pp-podcast-5314.postview .episode-list__load-more { background-color: transparent !important; } #pp-podcast-5314.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button *, #pp-podcast-5314.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:hover *, #pp-podcast-5314.modern:not(.wide-player) .ppjs__audio .ppjs__button.ppjs__playpause-button button:focus * { color: #0033CC !important; } #pp-podcast-5314.modern:not(.wide-player) .ppjs__time-handle-content { border-color: #0033CC !important; } #pp-podcast-5314.modern:not(.wide-player) .ppjs__audio-time-rail { background-color: #0033CC !important; } #pp-podcast-5314 .ppjs__share-button, .modal-5314 .ppjs__share-button { display: none; } #pp-podcast-5314 .