Podcast appearances and mentions of Mark W Schaefer

Did you like the episode? Send me a text and let me know!!Top Marketing Strategies for New Entrepreneurs with AI InsightsIn this episode of 'Business Conversations with Pi,' host Skoob and AI co-host Pi, created by Anthropic, delve into essential marketing strategies for new entrepreneurs. They discuss effective techniques such as content marketing, social media engagement, influencer partnerships, email marketing, and paid advertising. The conversation highlights cost-effective options for those on a budget and recommends valuable marketing books. Tune in for actionable advice to turn your startup dreams into reality.#EntrepreneurshipTips#StartupMarketing#ContentMarketing#SocialMediaMarketing#BusinessGrowth#NewEntrepreneur#MarketingStrategies#SmallBusinessTips#DigitalMarketing#BusinessPodcast 

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won't want to miss. Audacious on Amazon - https://amzn.to/4k55iqp Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/ Connect with Roger: https://www.linkedin.com/in/dooley/  Website: https://www.rogerdooley.com Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

In Conversation with Mark W Schaefer, Author, "Belonging To The Brand: Why Community is the Last Great Marketing Strategy". He speaks to Subhanjan Sarkar in this episode on his book, "Belonging To The Brand: Why Community is the Last Great Marketing Strategy". The post Bizcast: Bits about books – In Conversation with Mark W Schaefer, Author, “Belonging To The Brand” appeared first on Business Podcast Network.

Today, Mark joins Sales Lead Dog for a second time to talk about his recent book, "Belonging to the Brand: Why Community is the Last Great Marketing Strategy." Before the Covid pandemic, Mark predicted that the final frontier of marketing is community, and now, post-pandemic and in our current world, building community has become even more essential. In today's episode, Mark speaks about how to build authentic communities by examining your company's culture and community leadership. Join us to learn about community, the last great marketing strategy. Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written 10 best-selling books. Mark's new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News. Quotes:   “Put down your algorithms for a minute, put down your automation for a minute. And let's look at what human beings really want. Let's remind ourselves what marketing and sales are supposed to do. And one of the chapters was about belonging and community. When I finished writing the book, I thought, that is the most important chapter in the book, that is the future of marketing. When all this other spammy stuff starts to fade away, we're still going to have each other, we're still going to have community. And that's what's that's really going to be the future.” (2:00-2:36) “This book is about creating community or considering community, because it is the greatest overlooked sales and marketing opportunity in the history of sales and marketing opportunities.” (4:20-4:33) “Most communities fail. And the reason that they fail, the number one reason that they fail, is because they're designed to sell things.” (10:47-10:59) “What can you do in this world, as a company, that you could do better? If you had customers along the ride with you? What do you want to be known for 10 years from now? What's your legacy? What would happen if we brought our customers along with us and actually let them lead the thing? That's where the magic starts to happen.” (12:09-12:31) “The very first question you have to ask is, do we have a culture that can sustain this?” (21:21-21;27) “Community is an implied social contract. What other marketing or sales promotion do we have that's an implied social contract? There isn't one.” (21:49-22:02) Links: Mark Schaefer: LinkedIn Business Grow Website Amazon: “Belonging to the Brand: Why Community is the Last Great Marketing Strategy” Empellor CRM Sales Lead Dog Podcast Empellor CRM LinkedIn #sales #podcast #change #salesleaddog #leadership #leadershipdevelopment #marketing #Belongingtothebrand #community

Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book Belonging to the Brand: Why Community is the Last Great Marketing Strategy describes an essential new path to connect to customers in the modern digital world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. Find Mark Online https://businessesgrow.com/ https://www.linkedin.com/in/markwschaefer/ https://amzn.to/3ZfphZ4 (Belonging To The Brand) https://amzn.to/3YWjfNp (Marketing Rebellion) If you're enjoying Entrepreneur's Enigma, please give us a review on the podcast directory of your choice. We're on all of them and these reviews really help others find the show. GoodPods: https://gmwd.us/goodpods iTunes: https://gmwd.us/itunes Podchaser: https://gmwd.us/podchaser Also, if you're getting value from the show and want to buy me a coffee, go to the show notes to get the link to get me a coffee to keep me awake, while I work on bringing you more great episodes to your ears. →  https://gmwd.us/buy-me-a-coffee Follow Seth Online: Seth | Digital Marketer (@s3th.me) • Instagram: Instagram.com/s3th.me Seth Goldstein | LinkedIn: LinkedIn.com/in/sethmgoldstein Seth on Mastodon: https://masto.ai/@phillycodehound MarketingJunto.com Learn more about your ad choices. Visit megaphone.fm/adchoices

In todays podcast Melanie Boylan speaks with Mark Schaefer about his latest book “Belonging to the Brand, Why Community is the last great Marketing Strategy” which only came out on the 9th of January. We learn about the reasons why Mark felt this should be discussed now and hear of the case studies used. It's time we embraced our community and tribe properly. Listen in for great tips and find the book at https://businessesgrow.com/ Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Mark W. Schaefer is a globally-recognized keynote speaker, marketing strategy consultant, college educator, and author. His entrepreneurial spirit has moved him to accept opportunities in uncharted territories, with varying success. In this episode, Mark contrasts two ventures—one motivated by the sale of a product, and the other based on fostering community. His story shows us why focus matters and why consistency is more important than genius.

In Episode 19 we speak with marketing strategist and successful author, Mark Schaefer on the way to generate and leverage Influence, for both your personal and professional brands. Author of nine books including Return on Influence and Cumulative Advantage, Mark shares his research and experience in the area of content marketing. He explains why it's not enough to simply generate content; why you must rise above the noise with a ‘spiky point of view'. Mark and Jo reflect on the challenges faced by people with a business or personal brand in being genuine, proving trustworthiness and the importance of creating comfortable and supportive spaces for your audience. As a  global public speaker and a professor, Mark shares lessons on how to create a distinct value proposition by observing changes in the world and lining them up with your own unique experience. And on how important patience and self-awareness are in building a successful venture. -- To look outside Mark relies on three to five sources - from blogs, newsletters, podcasts - that inspire him every week. Mark says having these handful of regular sources focuses your attention on what's relevant and forces you to look at things in a new way. Mark is a self-proclaimed ‘look outside junkie' because he lives in the world of ‘what's next', which means he relies on observation of the fast changing world. -- Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at https://businessesgrow.com/blog/ ({grow}) — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark's new book https://www.amazon.com/gp/product/1733553355/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1733553355&linkCode=as2&tag=schaemarkes09-20&linkId=30d9fed375589d8613aeb70eaefeb1bb (Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds) is an essential new path to being seen and heard in a busy world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and https://businessesgrow.com/services/corporate-social-media-workshops/ (social media workshops.) Clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. He is the co-host of https://businessesgrow.com/podcast-the-marketing-companion/ (The Marketing Companion), one of the top 10 marketing podcasts on iTunes. See more from Mark: Mark's consultancy, Schaefer Marketing Solutions at https://businessesgrow.com/ (businessesgrow.com) Mark's latest book https://businessesgrow.com/cumulative-advantage/ (Cumulative Advantage) which you can purchase on https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/1733553347/ref=sr_1_1?dchild=1&keywords=Cumulative+Advantage&qid=1611580900&sr=8-1 (Amazon) Connect with Mark on https://www.linkedin.com/in/markwschaefer (LinkedIn) (ask for the invite to his Discord direct) Follow Mark on https://twitter.com/markwschaefer (Twitter) Listen to the https://open.spotify.com/show/0ugQ9zd6vrq08pDoQkuQPY (Marketing Companion podcast on Spotify) -- Looking Outside is a podcast dedicated to exploring fresh perspectives of familiar business topics. The show is hosted by its creator, Joanna Lepore, consumer goods innovator and futurist at McDonald's. Find out more at...

In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure. In the episode we discuss:Why failure is needed to succeedThe role of mentors have in understanding failureDealing with the pressure of perfectionism Questions to ask yourself when you experience failureThe balance of high tech, high trust and high touch REFERENCED ON THIS EPISODE:[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7 [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj CONNECT WITH TODD:https://toddduncan.com/https://www.linkedin.com/in/toddduncanofficial/ CONNECT WITH SCOTT:scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.

Welcome to the 1st episode of a new segment, Boss Up Books. In what I plan to be once a month segments, these episodes will highlight books that I think will help you be more BOSS. Boss of your business, health, personal finances…basically boss of every area of your life. Check out this episode to learn a little more about the book Cumulative Advantage by Mark Schaefer and pick up the book for more in depth examples of this advantage and how consistency in what you do can lead you to this advantage. ———————————————————— Trifecta Group Coaching free Masterclass. Sign up here. ———————————————————— Who is Monica? Monica Allen grew up in a small town in Georgia with her single mom who had her at age 18, her grandmother and uncle. Living below the poverty line for all of her young life, Monica was determined to break the cycle. Being the first in her immediate family to attend a 4 year university, Monica worked in the field of insurance as a benefits broker for 8 years and earned her Masters in Business Administration. Leaving to set out on her entrepreneurial journey in 2005, she is now a serial entrepreneur owning several businesses. She is co-founder of Zeus' Closet, stuff4GREEKS and Deuce Equity Group. She is the sole proprietor of Monica Allen Interiors and an Amazon Bestseller (The Fearless Entrepreneurs: Fear Less; Be More). She loves equipping aspiring entrepreneurs, side hustlers and small business owners with tips to launch, grow and scale their business while avoiding the many pitfalls of entrepreneurship. She believes that being surrounded by positive people, believing in yourself, and having faith in God has led to her success. Have some Feedback? If you enjoyed this episode, please share it with your friends or fellow entrepreneurs. Don't forget to subscribe to the show on iTunes, Spotify, Stitcher, Google Podcast, Pandora, Amazon or wherever you get your podcast to get automatic episode updates for "Become Your Own Boss!" And, finally, please take a minute to leave an honest review and rating on iTunes or Audible. This truly is what helps the podcast grow. --- Send in a voice message: https://anchor.fm/becomeyourownboss/message

En las últimas décadas, la investigación ha eliminado la mayoría de las conjeturas sobre la influencia. A mediados del siglo XX se decía que la influencia emergía en dos pasos: primero los líderes de opinión filtraban la información entre los medios de masas y el ciudadano ordinario y, posteriormente, era el contacto entre este y la “élite influyente” lo que le ayudaba a formarse una opinión y tomar decisiones

“To succeed today really requires looking at the world in a different way.” Globally recognized author, speaker, podcaster and business consultant, Mark Schaefer, joins us as he discusses the seams, shifts, and changes of the business world today and how to take advantage of them. Expanding upon his new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business, and Life Against All Odds, Mark explains the various strategies of building a new business in today's economy, highlighting the multitude of new needs that have risen over the past year and showcasing the opportunities to meet them. This podcast is sure to provide the first step of momentum you need in beginning or continuing your business journey! Want to be inspired or to learn more? Learn more from Matt via his Blog or Podcast Find his books here, including the one highlighted today Connect with Matt on Linkedin

How do you build momentum for your business? That's the question we'll start with Thursday, June 17th on Context & Clarity LIVE. Katharine White MacPhail and I will welcome speaker, author, educator, and marketing thought leader, Mark W. Schaefer to Context & Clarity. Join the conversation as we talk about building momentum for your ideas, business, and life. Share your perspective, and bring your questions to the conversation this Thursday, June 17th at 4:00 pm ET. Context & Clarity LIVE is live-streamed on Facebook, LinkedIn, Twitch, and YouTube.

What are your goals for the rest of the year? Are you dreaming big or are you keeping it practical? According to Mark W. Schaefer in his latest book, your goals are a necessary part of the Cumulative Advantage, so let's talk about how your best ideas translate into what you'll accomplish the rest of this year.

Where do your best ideas come from? Many of my best ideas pop into my head when I'm in the shower? Does that ever happen to you? It's a topic that Mark W. Schaefer writes about in his most recent book, "Cumulative Advantage," and it's the title of one of my favorite reads from this past year, "Where Do Good Ideas Come From," by Steven Johnson. When I started reading 20-30 books every year, I realized that my brain started connecting lots of dots between things written in this book and things written in a different book on a completely different topic. I credit that consumption to much of my idea generation.

To succeed and stand out in this very busy world requires more than just greatness, it takes momentum. This is what Mark's new book is trying to teach us.    The highlight of this episode is centered on his new best-selling book, Cumulative Advantage. Listen to this podcast now and learn what inspired him to write the book, what the book is all about, and how it can help an individual in succeeding even without having safety nets or having millions, just pure momentum!   Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs in the world. Mark is Top 10 most re-tweeted marketing authorities in the world. He was also listed as one of the Top 10 authorities on Social Selling by Forbes.    Quotes "And so that was my journey is to go down this rabbit hole of what is really the system of momentum, what is the pattern of momentum, and how do we apply this in our businesses." (15:17-15:30)  "It's not just about having an idea, momentum has to begin by pursuing that that idea by, by creating really a quest of this of this initial advantage." (20:37-20:50)  "And here was the light bulb that went off influence on the internet is determined by who can move content, who can move ideas. That's if you can move, ideas, you move influence if you can do it a lot you're more influential, and I realized, wait a minute. He can measure influence, and we are on the brink of an entirely new marketing opportunity." (24:53-25:22)  Links Mark Schaefer: LinkedIn Business Grow Website Empellor CRM LinkedIn Empellor CRM Website

Client-Centric Marketing, with Mark Schaefer Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.   What you’ll learn about in this episode: Marketing lies: the battle between consumers and marketers How emotional connection and marketing go hand-in-hand Why you should always make your clients the “hero” of the story The most effective methods of marketing in today’s climate Why being “of the community,” instead of “from the community” makes a big difference to today’s consumers What is consensual marketing What should you be doing to ensure your marketing is customer-centered  Resources: Website: https://businessesgrow.com/blog/ Facebook: https://www.facebook.com/mark.schaefer3 LinkedIn: https://www.linkedin.com/in/markwschaefer/ Twitter: https://twitter.com/markwschaefer   Additional Resources: The Mastermind Effect: https://www.pilmma.org/the-mastermind-effect/  PILMMA’s free Coronavirus Survival Kit: www.pilmma.org/free-resources/  PILMMA’s Super Summit: https://pilmma.mykajabi.com/pilmma-super-summit-2021 PILMMA Join Page: https://pilmma.kartra.com/page/join-pilmma 

What is Cumulative Advantage? How do you know how to find your seam and take action? Enjoy today's conversation with globally-recognized keynote speaker, educator, business consultant, and author, Mark W. Schaefer. His blog {grow} is hailed as one of the top marketing blogs in the world and is right here https://businessesgrow.com Get updates when I go live via https://Streaming.lawyer More podcast episodes at https://streaming.lawyer/podcast/ This was recorded during a Clubhouse Room. Connect with me on Clubhouse here: Profile: https://www.joinclubhouse.com/@mitchjackson Club: https://www.joinclubhouse.com/club/marketingandsocialmediaforlawyers Mitch

Great marketing and great branding are about creating an emotional connection between what you do and your audience. Don’t you agree?   I am so excited to be talking to Mark Schaefer about this in today’s episode and how he has taught so many people (including myself) what it takes to market yourself well and build momentum.   He really shifted the way that I approached my market in early 2019, so I really value his perspective.   Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world.   If you want to learn more about what it takes to keep up in a busy and fast-changing world from a digital marketing perspective as a real estate agent, tune in!   I would love to connect on Facebook or Instagram! Show notes available at www.paigeschulte.com/podcast/39

We catch up with Mark Schaefer to learn more about his recent book Cumulative Advantage, and how to maximise your own talents to achieve success. We also discuss why Tennesse is awesome, and his love hate relationship with Tim Ferris. Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Cisco, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University. He and is the author of eight best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world), The Content Code, named by INC magazine as one of the Top five marketing books of the year, and KNOWN: The handbook for building and unleashing your personal brand in the digital age, the top book on personal branding. Mark's new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds is an essential new path to being seen and heard in a busy world. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.

Marcus Cauchi’s primary focus is to help technology companies to grow or turn them around which requires a complex combination of a good deal of hard thinking, the right systems, strategy, structure, people and partnerships. Getting to the root of the real problems and holding up a mirror to his clients, Marcus focuses on their vision, clarity and purpose and asks them three key questions: Where? Why? How? It’s Marcus's job to both challenge them and challenge their thinking.     KEY TAKEAWAY “Take time for planning. Take time to appreciate what you've got, the people around you, who you've got and just take it easier on yourself. Stop judging yourself, that prejudgment, that prejudice that you have towards yourself. That's lethal. And you're not always right. That's the lesson that's taken me a while to learn and I think it's dangerous to live in a bubble.”   BOOK RECOMMENDATIONS* Marketing Rebellion by Mark W. Schaefer - https://amzn.to/2Xz0VMA Known by Mark W. Schaefer - https://amzn.to/3knaPe6 Making Channel Sales Work by Marcus Cauchi - https://amzn.to/3icGE7l On War by Carl von Clausewitz - https://amzn.to/33xcM1m   ABOUT MARCUS CAUCHI Marcus is a veteran of 30 years in direct, channel and enterprise sales. He’s helped his clients add over £500m to their top line revenues. He has been a licensed Sandler trainer since 2004 where he has helped companies across 450+ different disciplines and market segments. He is a challenging and insightful speaker and co-author of “Making Channel Sales Work”.   CONNECT WITH MARCUS LinkedIn: https://www.linkedin.com/in/maximisechannelsales/ Twitter: @The_Inquisitor YouTube: https://www.youtube.com/channel/UCvVuFgf3AbNVRzE19Ty5Cog/playlists Monthly Insights & Events:  http://eepurl.com/gu2Yd1   #TheInquisitorPodcast Podbean: marcuscauchi.podbean.com Spotify: https://open.spotify.com/show/7C3pmVfHbwu84oZCqUQq81 Apple: https://podcasts.apple.com/gb/podcast/welcome-to-theinquisitor-podcast/id1341867086   The #ScaleupsAndHypergrowthPodcast Podbean: scaleupsandhypergrowth.podbean.com Spotify: https://open.spotify.com/show/3t0Gge9e5XaB8REaqkiQ6u Apple: https://podcasts.apple.com/gb/podcast/scaleups-and-hypergrowth-podcast/id1508754065   ABOUT THE HOST - AMY ROWLINSON Amy is a Coach, Mentor, iTunes #1 Podcaster, Mastermind Host, Speaker and Property Investor. Through coaching, Amy inspires and empowers entrepreneurial clients to discover the life they dream of by assisting them to make it their reality through their own action taking. Helping them to focus on their WHY with clarity uniting their passion and purpose with a plan to create the life they truly desire. If you would like Amy to help you focus on your WHY then please book a free 20 min call via www.calendly.com/amyrowlinson/enquirycall  Please sign up for the weekly Friday Focus newsletter at www.amyrowlinson.com CONNECT WITH AMY https://www.instagram.com/focusonwhy/ https://www.instagram.com/amy.rowlinson/ https://www.facebook.com/RowlinsonAmy/ https://www.facebook.com/focusonwhy/ https://www.facebook.com/groups/focusonwhy/ https://www.linkedin.com/in/amyrowlinson/ https://www.amyrowlinson.com/ – Sign up for Friday Focus Newsletter here   HOSTED BY: Amy Rowlinson   DISCLAIMER The views, thoughts and opinions expressed in this podcast belong solely to the host and guest speakers. Please conduct your own due diligence. *As an Amazon Associate I earn from qualifying purchases.

How do you stand out in a profession where everyone has a doctorate? The answer is having a personal brand—however, HOW to build one can seem overwhelming and intimidating…UNLESS you have a strategy from those who have successfully built their brands of influence. Sharing how to do it—and why it matters—is exactly what I cover in this week's podcast episode, joined by the world's leading authority on how to become KNOWN and make Social Media Explained—two books he wrote, among others, as a New York Times bestselling author. Mark W. Schaefer has been seen on CNN, CBS, NPR, Entrepreneur, The Wall Street Journal, New York Times, is faculty at Rutgers University, has authored 7 best-selling books, which are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. His clients range from successful start-ups to global brands such as Johnson and Johnson, Pfizer, Adidas, The US Air Force, the UK government…AND, is one of the most impactful people in my own life who is largely responsible for the clarity behind my content that you all enjoy. My friends, it is my honor to bring on to The Fit Pharmacist Healthcare Podcast, Mark W. Schaefer! HOW TO CREATE YOUR PERSONAL BRAND THAT WINS: www.scriptyourbrand.com Main Points From this Podcast: - Why pharmacists must look at themselves as a personal brand - How to leverage the most essential component of social media to script your brand - What your focus should be when engaging in social media to maximize your impact - How healthcare and the global economy is shifting to reward the individuals with a brand - The most effective strategy to script your brand and stand out as the expert in your field Like The Fit Pharmacist on Facebook: www.facebook.com/fitpharmfam Host: Adam Martin, PharmD, ACSM-CPT, NAMS-CNC -Website: www.thefitpharmacist.com -LinkedIn: www.linkedin.com/in/fitpharmfam -Instagram: www.instagram.com/thefitpharmacist -YouTube: bit.ly/3accu0u -Podcast: http://www.thefitpharmacist.com/podcast Guest: Mark W. Schaefer -Website: https://www.businessesgrow.com -LinkedIn: https://www.linkedin.com/in/markwschaefer -Instagram: www.instagram.com/markwschaefer -YouTube: https://www.youtube.com/user/MWSchaefer -Podcast: https://businessesgrow.com/podcast-the-marketing-companion-2/

Choosing the most effective property that will suit your needs is not an easy feat especially when we are talking about the Houston marketplace. There are many pitfalls and unexpected problems in real estate investing and today’s episode will help us navigate the ins and outs of real estate in the Houston market place.  Joining us in this episode is Lester Langdon. He is an investor, broker and owner of Hostonious. He is the host of the Hostonious podcast where he addresses the unusual problems related to Houston real estate investing. If you’re planning to move to Houston then make sure you listen to this episode as Lester drops everything you need to know when it comes to apartment investing in Houston! Episode Highlights: How Lester got into the business of real estate investing The changes in the real estate industry over the last 10 years Managing property assets What is access gates How Lester counsels sellers Tips on how Lester invest his money on real estate Where to reach Lester Langdon: LinkedIn Twitter @lesterlangdon Houstonius - Real Estate Help Resources Mentioned: Houstonius Podcast KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark W. Schaefer Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek --- Did you enjoy today’s episode? Please click here to leave a review for The We Build Great Apartment Communities. Be sure to subscribe on your favorite podcast app to get notified when a new episode comes out!  Do you know someone who might enjoy this episode? Share this episode to inspire and empower! Let's get social! Instagram @ Facebook @ Twitter @ LinkedIn @ Website  Subscribe to The We Build Great Apartment Communities Apple Podcasts Spotify Google Podcasts

Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins, is my guest on Episode 29 of Agile Digital Business. He provides many valuable insights and examples of how companies can be reacting in the COVID-19 global crisis to remain relevant in the eyes of their customers. 0:12 "We have to think about the context of this moment..." 1:15 Welcome in to Episode 29 from host, Vickie Maris 2:20 A shoutout to Amanda and Jerry for submitting questions for Mark 2:34 Music 2:41 Introduction of Mark W. Schaefer. He is author of 7 books including Known and his latest book, Marketing Rebellion: The Most Human Conmpany Wins. Mention of episode on Edge of the Web Radio hosted by Erin Sparks. 3:24 Experience as an instructor in the executive education classroom. Mark Schaefer taught a day of instruction on social media in the Digital Marketing Certificate program in its former structure of a 5-day program taught in Chicago, Illinois and done in collaboration between Rutgers University and the University of Notre Dame. (the university links will take you to the currently-available options for Digital Marketing Certificate programs at both institutions) 4:04 #agiledigitalbiz is the hashtag to search to find resources mentioned. I also use the hashtag, #teachinspireconnect 4:20 Marketing Companion - podcast that Mark co-hosts with Brooke Sellas 4:31 Digital Transformation - podcast that Mark co-hosts with Douglas Karr 4:48 Mark Schaefer was a speaker at Social Media Marketing World #SMMW20 5:04 Mark's opening comments of the interview 5:50 A thank you for the blog post on the businessesgrow.com blog: 7 Non-obvious coronavirus implications for marketing 6:37 These are unnerving and unprecedented times ... 7:05 "I can't imagine an event in my lifetime that would cancel baseball. Or cancel the Kentucky Derby..." 7:52 Looking at the relevance of our business in this moment. Quote to share ... 9:24 "It's time to reflect on this for all of our businesses. What we have built. What we love to do. What we're proud of. May not matter right now. We have to think about the context of this moment." Mark Schaefer, author of Marketing Rebellion: The Most Human Company Wins 10:19 "We need to be sensitive that we're going through a process of grieving. Our customers are grieving. The unmet and underserved needs of our customers are changing." "We have to look at applying our core competencies in a way that is relevant to this moment." 10:45 Examples of companies that have shifted to meet current needs:  "They are re-imagining and reframing their business in this moment." U-Haul is offering free storage for a month to college students who are being evicted from their dorm rooms. 13:30 I share an example of how the global crisis with the spread of the coronavirus has effected my focus, and I mention how deep breathing has been helpful. 14:56 Client asked Mark how do you sell in an environment like this. Question to ask: How would you sell to someone at a funeral? ... You would say, I'm sorry for your loss. What can I do to help you. What do you need from me right now ... I want to be here for you."  15:50 I mention how important it is to reach out and ask for the voice of the customer in the moment. 16:31 Discussion about the explosion for opportunity to innovate. 17:27 "The beauty of America and the beauty of capitalism is that people are just frantically driven to figure it out." 18:30 Example of innovation by a furniture manufacturer in a previous global crisis. 21:48 I mention the topic of voice interfaces and ask for examples of how a digital voice assistant has been used during the crisis. Mark shares that what he has been seeing has been focused around safety, comfort and meeting basic human needs. 24:02 "People are really seeking human connection right now in a big way." 24:25 Discussion about how revenue streams for speaking and consulting have changed drastically. Review core competencies and how can you reframe to meet the needs of your clients now. 26:15 Q/A - questions submitted by members of my LinkedIn book club group that was set up to review Mark's book, Marketing Rebellion. 27:12 Jerry Cunningham asks if Mark has any BDPs of companies taking care of their super loyal customers. Example given is from the tech industry. 30:18 A theme of the marketing rebellion book is that today, two-thirds of our marketing is occurring without us. 30:40 Extraordinary approach of making customers feel they are a part of the product development team. 30:55 Question from Amanda: Something I have been thinking as I begin looking into starting my own local business, how do I poise myself as an authority locally? I was reminded in a post how “Businesses are taking a tremendous hit right now. The flow of goods is disrupted beyond anything that we have ever seen.” It seems like it will be all the more important once the flow of traffic goes back to normal to have a clear marketing plan to let it be known you’re still in business. 33:50 Discussion about how to take people on the journey with you if you're developing your voice in the industry and establishing authority; or the other option is that you're already an authority. 38:00 Music 38:01 I wrap up the episode and challenge you to Teach. Inspire. And Connect!   Thanks for listening to the show! And for reading through the show notes for Episode 29.  Vickie #teachinspireconnect #agiledigitalbiz #podcast   Note: Links to Amazon in the show notes for the podcast are typically affiliate links. This means if you click on a link and order the book, or the product, I would receive a small percentage of revenue from the sale of the product. Thanks for you support of the show. I also welcome you to support the show through a subscription in any monthly amount at my Patreon account: https://patreon.com/vickiemaris  

Mark Schaefer joins us in the If You Market podcast.  Mark shows us how today's marketing is causing the largest civil rebellion in the history of the world, and it's a rebellion against marketing. His new book Marketing Rebellion, the concept of human centered marketing, and his belief that the most human company will win. Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at grow — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon.

Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights. About our guest: Mark W. Schaefer is a globally-recognized author, speaker, podcaster and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book "Marketing Rebellion: The Most Human Company Wins" is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Technology has created new ways to help customers discover, share and discuss their favorite products. In fact, most of our marketing is occurring without us. Today, the customers are the marketing department. We can’t buy our way into these conversations, We have to earn our way in with a new business approach that appeals to constant human truths. The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong and find meaning. It’s time for a rebellious new approach and Mark Schaefer is your guide with an entertaining new book that is instructive, inspiring and filled with actionable ideas and insights. ----more---- About our guest: Mark W. Schaefer is a globally-recognized author, speaker, podcaster and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book "Marketing Rebellion: The Most Human Company Wins" is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

#43 - The 10 Biggest Dining Trends of the Last Decade The best way to predict where we’re going is to take a look at where we’ve been. So I think it’s worth taking this opportunity to look back at the decade that just passed. This week we're going to talk about the 10 biggest trends in dining from the past decade, and use that to make some predictions about the decade ahead. This one is filled with all kinds of great insights. Do not skip!!! American Catch by Paul Greenberg - CLICK HERE Marketing Rebellion by Mark W. Schaefer - CLICK HERE GET IN TOUCH: As always, if you have questions or ideas about future episodes, please reach out... chip@chipklose.com

Consumers no longer trust traditional advertising, as evidenced by the 600M devices in the world with ad blockers. So, how DO customers want to relate to businesses now? How can we break down the barriers between companies and consumers? And what does a human-centered marketing model look like? Mark Schaefer is the globally-recognized author, speaker and business consultant behind Businesses Grow, one of the top five marketing blogs in the world. Mark’s client roster includes Pfizer, Cisco, Dell, Adidas, and the US Air Force, and his work has appeared on CNN, The Wall Street Journal and The New York Times, among many other media outlets. Mark has written eight bestselling books, and his latest release, Marketing Rebellion: The Most Human Company Wins, hit the top spot on Amazon in the Advertising and Marketing categories. On this episode, Mark describes the changing role of the marketer, explaining why we must create shareable content and experiences that customers are keen to share. He discusses how we can use technology for good to reduce the barriers between businesses and consumers, introducing us to the idea of helping our customers feel like they belong. Listen in to understand why entrepreneurs are better suited to navigate this changing world than big companies and learn how to join the rebellion for yourself—and market your business in a new way!   In this episode you’ll learn about the Marketing Rebellion as well as… The challenge Mark faced in finding the right title for his new book. Why Mark sees ad blockers as the biggest civil rebellion in history. How Mark realized that the customer IS the marketer of today. The marketer’s role in creating sharable content and experiences. Using tech to reduce the barriers between companies + consumers. Why marketing needs to focus on the human needs of customers. How Yeti leveraged outdoor guides to tell their brand story. Why entrepreneurs are ideally suited for the new marketing world. How to reframe the function of video content to tell stories. The value of recognizing trends to make smart business decisions. Other links and resources mentioned in this episode: Businesses Grow Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer Marketing Rebellion Bonus Material Mark on Twitter Mark on Facebook Mark on LinkedIn The Marketing Companion Podcast Mark on Introvert Biz Growth EP024 WIRED Interview with Jeff Bezos Yeti The Gentle Business Manifesto Sarah’s Free 5-Day Gentle Marketing Intensive Podcast Show Notes Email Sarah at sarah@sarahsantacroce.com

As I was preparing for the talk I gave last week about voice search and the shifts in how our customers are seeking information about our products and services, I created a document of bonus content. It included references to several interesting marketing statistics and trends and a few points mentioned by other presenters during the 2 1/2-day module, Leading the Strategic Enterprise. As a news brief, I've recorded part of the bonus content here for you in Episode 15 of Agile Digital Business. This episode is 6:30 minutes in length. Here are the time codes and themes of the episode: 0:34 Introduction to this brief, news episode that features part of the content that I shared with students at the end of my session last week as bonus content. I was teaching about voice search and preparing our businesses for the digital realm.  :49 Mention of the book by Mark W. Schaefer, Marketing Rebellion: The Most Human Company Wins 1:02 Reference to Episode 12 of the podcast where I provide a short commentary about Mark's book, Marketing Rebellion. 1:33 Maintain a customer focus 1:43 Insight from Jagdish Sheth who was a guest on Episode 190 of the Marketing Book Podcast, hosted by Douglas Burdett. 1:59 I mention the book, The 4 As of Marketing by Jagdish Sheth and Rajendra Sisodia. The 4As are Acceptability, Affordability, Accessibility and Awareness. Douglas Burdett and Jagdish Sheth talk about the 4As and how they differ from the 4 Ps - product, place, promotion and price. There was discussion about how the 4Ps can sometimes be internally focused. 2:30 Jagdish mentions the trend of having a marketing officer report in to a finance position. He talks about the differences when a CMO reports in to the CEO. 3:11 Another section of the Bonus Content is about the question of "who is in charge of our digital footprint?" 3:23 "Digital disrespects departments," according to international consultant and instructor, Taru Jain, CEO of Futuremarketer. He teaches in the Digital Marketing Certificate program offered by Rutgers University. He regularly posts interesting content on digital marketing and future trends in LinkedIn. I suggest that you follow him in the social media platform to keep up with the news he is sharing on a regular basis.  3:59 Joe Urbany, professor of marketing at the University of Notre Dame, taught in a professional development session for executives last week at the university. He shared information from research by Whitler, Krause and Lehmann on the percentages of people on boards of directors with marketing experience. (the average was 2.6 percent). Whitler, Krause and Lehmann research in 2015, shows that including a person with marketing experience on the board can create positive impact on shareholder value. 4:46 I share insights from Marcus Sheridan whom I have heard speak on several occasions at Social Media Marketing World Conference.  5:15 Mention of the predictions that video along the pathway to purchase for 80 percent of the purchasing decisions in 2019.  5:27 He suggests that we have a video available for each of the 7 questions that our customers ask most frequently about our products or services. He also recommends that we take the 7 videos and mesh them together for an "80% video," which is a video that answers the questions that are getting asked 80% of the time.  6:11 Thank you for listening to Agile Digital Business podcast, with host, Vickie Maris. 6:18 Let's go out and teach, inspire and connect! You can join the online community of Agile Digital Business listeners here: https://patreon.com/vickiemaris      

Transitioning with your customer in the digital realm before it’s too late – businesses, prepare for voice search by @vickiemaris #teachinspireconnect #agiledigitalbiz Agile Digital Business Episode 12 featuring news, references and commentary about the voice platform and voice search   From the Resources Handout prepared for a conference session talk in June 2019; revised for a talk in September 2019   2:56 Articles and blog posts on voice search Voice Search is Coming. Is Your Business Ready? How voice search will revolutionize your business – Article in Inc. https://www.inc.com/magazine/201906/amy-webb/voice-search-optimization-alexa-smart-speaker-retail-shopping.html 3:08 Why Tech Giants Are So Desperate to Provide Your Voice Assistant An HBR article by Bret Kinsella about why Amazon, Google, Microsoft and others are investing in voice technology. “Voice assistants represent the third UI and technology platform shift of the past three decades, following the web in the 1990s and smartphones about 10 years ago…The shift to voice doesn’t require any training. Users simply ‘speak’ as they do naturally.” 3:20 Voice Search Statistics, Facts and Trends 2019 for Online Marketers “Voice search and SEO is not the next big thing; it is today’s big thing.” In this blog post by Bradley Shaw, learn more about voice search predictions and data, from voice accuracy to audiobook data to uses of searches prior to a visit to a local business. https://seoexpertbrad.com/voice-search-statistics/ 3:35Hey Google, Alexa, Siri and Higher Ed Impact on how we deliver, search for and market higher education. An article in Higher Ed by Ray Schroeder, Dec. 12, 2018 https://www.insidehighered.com/digital-learning/blogs/online-trending-now/hey-google-alexa-siri-and-higher-ed 3:46 The holidays ushered in a smart speaker explosion starring Amazon’s Alexa and Google’s Assistant: Smart speaker sales grew 78 percent in 2018. Rani Molla wrote this blog post on Vox on Jan. 8, 2019 to review the statistics surrounding the explosive growth of smart speakers in the market.  https://www.vox.com/2019/1/8/18173696/amazon-alexa-google-assistant-smart-speaker-sales-npr 4:04  Foursquare wants to know how creepy you think its new “Hypertrending” feature is The above is the title of a blog post on 9To5Mac from March 10, 2019. It addresses the approach taken by the Foursquare app company to test how readers feel about the app’s ability to heat mat the locations of people at restaurants and other businesses in Austin, Texas. https://9to5mac.com/2019/03/10/foursquare-hypertrending-feature 4:17 Who’s listening when you talk to your Google Assistant? This is an article in Wired in July 2019 that covers the topic of “who is listening to your conversations” from your Google Home Assistant. Google has made a statement about its process of having contractors review .2 percent of the recorded conversations. They say the data is not associated with an individual user of the assistant when it is being reviewed. To read more: https://www.wired.com/story/whos-listening-talk-google-assistant/   Alexa FAQs For instructions about the commands to use when talking to Alexa on a Smart Speaker, and its many capabilities, visit this FAQ page in Amazon. https://amzn.to/2ZAnQFS To review your voice recordings in the Alexa app: https://www.amazon.com/gp/help/customer/display.html?nodeId=201602040   Google Voice Search FAQs For instructions on how to manage your Google Voice and Audio Activity, visit the “Data and personalization” link in the left-hand navigation of your Google Account.   Books 4:27Marketing Rebellion: The Most Human Company Wins by Mark W. Schaefer – I read this book in Spring 2019, and took copious notes. Mark was the closing keynote at Social Media Marketing World conference in 2019. I recommend that every marketer and every business leader who has a marketing leader reporting to them should read this book. We are in a different marketing environment today than even just a few years ago. Years of marketing experience in business (or academia) and old methods for buying and placing digital advertising, and ways of engaging with customers are causing customers to block ads and/or to seek education and entertainment that is ad-free. If you aren’t already changing your plans currently to align with the new marketing revolution, this book will cause you to re-think what you’ve been doing in your marketing efforts.   Podcast Episodes 6:27Book Marketing: Voice Search For Authors With Miral Sattar – The Creative Penn Podcast Joanna Penn, author and podcast host, interviews Miral Sattar about the steps you can take in 2019 to help voice-activated assistants find your book upon request. In this episode, they touch on a variety of subjects from updating meta data on your web pages so that the snippets are answering the questions that people are asking in their attempts to find your books, to the importance of the audiobook format, to the differences between on-screen searches that are typed in a search engine such as Google, to asking a voice-activated assistant for a result. 7:179 Ways That Artificial Intelligence (AI) Will Disrupt Authors and the Publishing Industry You don’t have to be a book author to benefit from this episode of The Creative Penn Podcast. Joanna Penn tracks through a list she has created that indicates we’re on the cusp of disruptions for authors and the publishing industry. Penn runs a multi-six-figure business as an independent author and speaker. She is published in 86 countries. Her energy and enthusiasm about AI is contagious. The insights she shares as she outlines the ways that authors and the publishing industry could be effected can provide ideas for your own business plan for the future. 9:30 Understanding Voice Search and the Future of SEO For interesting insights in to how voice is changing the “search” industry and what we might need to be expecting as businesses of the future, take a listen to this episode of Skill Up podcast. This is another episode that I’ve played more than once so that I could take notes on my second time through. Epsiode 7: https://www.hubspot.com/podcasts/skill-up/s01/e07-voice-search-future-seo   10:08 Measuring Position Zero’s Impact on Your Business – Searchmetrics Podcast, Episode 7 This is a discussion on the difference between rich snippets and featured snippets. There is no process for submitting for featured snippets. Are you optimizing your content? Are you formatting your content in a way that it can answer a specific question? https://blog.searchmetrics.com/us/podcast-voices-of-search-rich-and-featured-snippets/   10:38 Businesses – Prepare for Voice Search – Agile Digital Business podcast You may have heard of voice search, or use of voice-activated assistants such as Alexa which is the assistant for the Amazon Echo smart speaker. There is also the Google Home Assistant or Microsoft’s Cortana, Apple’s Siri, and others. As people gravitate towards voice for search, it has brought about a marketing niche that is often referred to as voice search marketing. Voice has been referred to as the next big thing. The data is showing that it IS the big thing we need to be preparing for in business and marketing of our products and services. Vickie Maris, host of Agile Digital Business podcast, discusses trends and definitions related to “voice,” in Episode 10 of the show. Season 2 of the podcast is focused on voice and voice first searches, and how businesses can prepare for the platform. Find all episodes at the blog: https://vickiemaris2.libsyn.com 12:05 Voicebot.ai For a look at the research available about voice, and to learn more about the technical side of the platform, I highly recommend viewing the website and the white papers available from Bret Kinsella and the team at Voicebot. Bret is also the host of the Voicebot podcast. Take a listen to an episode and visit the website. You won’t regret it. https://voicebot.ai/author/bret/   12:44 Reminder about the homework assignment for taking steps to update your website for "voice." It is available for download at my Patreon account, https://patreon.com/vickiemaris     Sample of recent tweets around the hashtags: #voiceactivatedsearch and #voicesearch SEMrush - @SEMrush  - Sept. 10, 2019 #VoiceSearch started off as a hit-or-miss concept. It’s now a hugely popular way of helping us go about our daily lives. @himanshurauthan uncovers 7 strategies of how you can optimize your site to return more answers from voice searches.* Audeliss Search - @AudelissPeople – June 17, 2019   Voice-activated systems are a $49 billion market. Now @Google is using #AI to make #voice recognition work for #people with #disabilities: (link: https://buff.ly/2FaQjKr) buff.ly/2FaQjKr @Forbes #inclusion AIMC Biz Solutions @aimcbizolution – June 14, 2019  As of 2019, 20% of all Google searches are voice-activated – a number that’s expected to leap to 50% as early as 2020. Voice search is here to stay. It’s growing – and businesses who don’t embrace it now are going to be left scrambling in the very near future.   13:46Webinar Replays Podcasting in the Age of Voice Webinar – Aug. 26, 2019 Pragmatic and WIT Lingo hosted an webinar with several guests that provides interesting insights to the “voice” scene in Q3 2019. https://youtu.be/C2uY1dGRIZE 14:31Glossary of Terms  AI – Artificial Intelligence Sample tweet from @Capgemini (Intelligent Automation Platform) about AI: Explore how #AI based insights enable wealth and #AssetManagement firms to leverage the strengths of the advisors, uncover areas of improvement and promote best practices. 15:20CCPA – California Consumer Protection Act Starts Jan. 1, 2020 - https://ccpa.jebbit.com/ “By its terms, the CCPA protects the private information of California residents even when they’re outside the state. This means that, if you sell anything to or market anything to or gather any data on California residents, you’re subject to the CCPA’s provisions and need to be ready.” Kerry O’Shea Gorgone (guest post on the Grow blog by Mark Schaefer) 16:05 Flash Briefing – A Flash Briefing is a term related to Amazon Skills for Alexa-assisted devices. It’s a short (10 minutes or less) news update that Alexa can read or play. 16:25 GDPR – General Data Protection Regulation Enforced May 25, 2018 In statements on the EU GDPR website it says that the GDPR is “designed to harmonize data privacy laws across Europe and to protect and empower all EU citizens’ data, and reshape the way organizations across the region approach data privacy.” https://eugdpr.org/   16:57 Intent – The meaning of whatever a user has verbalized to a voice-activated assistant.   17:04 Machine Learning – It’s an offshoot of artificial intelligence. Machine learning makes assumptions that machines can learn from data. As patterns are determined, decisions get made with little or no human involvement. 17:18 Position Zero – The top search result in a screen-based, keyword search in a search engine such as Google. It’s above the ads; it’s above the snippets. It’s the position used in voice search. 17:35Screen Search – A screen search is the type of Internet searching that was previously thought of as traditional. It involves typing of questions, key words or phrases in a search engine such as Google or Bing. A method of typing and a screen are involved. The search results are displayed in multiples per page. 17:58SEM – Search engine marketing 18:02 SEO – Search engine optimization SERP – Search engine results page* 18:05 Skill (Amazon), Action (Google), Capsule (Bixby for Samsung) – Amazon calls these “voice-driven capabilities” that can run on their respective platforms. Google calls these Actions. For Bixby, they are capsules. Consider the Amazon Alexa Skill for an example. I’ve created an Alexa Skill for my podcast, Agile Digital Business, to make it easy for Amazon device users to ask Alexa to play my Flash Briefing for the podcast. The Alexa Skill can be found on search in the Amazon Skill store. If a user knows the name of the Skill they are looking for, they can request it of the assistant by saying, “Enable [name of Skill].” For the podcast, I set the Alexa Skill up with the blue print provided for a Flash Briefing. It saved me from having to code, and it enables a user to search in their Alexa app for the specific Skill to add to their Flash Briefing.* 19:05 Smart Speaker – A smart speaker is also known as a voice-activated assistant, and several other terms. Examples include the Echo by Amazon (assistant is Alexa) or the Home by Google. Sonic Branding – Phrases such as “tone of the copy,” “find your voice,” and “it should sound like our brand,” have a literal meaning in this era of voice search. Sonic branding is what your brand sounds like as it is responding, verbally, to your customers.* 19:22 Utterance – This is the term used to describe the vocalizations a user has with a voice-activated assistant. 19:31 Voice – Any interaction that allows you to control a computer program using natural speech. 19:40 Voice Commerce – Transactions for goods and services conducted via voice search and commands given to the assistant in the smart speaker. Users can connect their accounts such as Amazon. 19:55 Voice First – The phrase, voice first, refers to the first in a string of searches, starting with a voice search, that a user conducts. They may go to a screen search after getting an initial response from an assistant. 20:11 Voice Search – A voice search is a question asked by a person talking to their digital assistant (voice-activated speaker or voice-activated assistant) such as Siri or Alexa. The assistant uses meta data to return one result that best aligns with the question that was asked. 20:46 Voice User Interface (VUI) – This is an interface that allows a person using voice for search to interact with a device when there isn’t a screen involved. 21:00 BIO – Vickie Maris Voice first, voice platforms and preparing content so that it is more discoverable in voice search are topics that have the focus of Vickie Maris, author, speaker, digital marketer and idea coach. Vickie is the host and producer of Agile Digital Business. Season 2 is devoted to the fast-moving adoption of smart speakers and uses of voice-activated assistants in a variety of forms. Through her podcast and conference talks, she helps business owners and marketers plan their transition of content for improved discoverability in voice search. Vickie has also studied and taught social media marketing and engagement, and development of online learning experiences in scalable business models for executive education units. Her career spans over 30 years in industry and academia. At the university, she is responsible for the sales, marketing and evolution of non-degree programs for business people in leadership, supervision, and business analytics. She has also held roles in marketing and business development in the fields of agriculture and engineering at Purdue University where she led a team that developed and marketed online certifications in Lean Six Sigma and project management. The online courses attracted over 1,400 business professionals per year. Vickie has served as a communications director for a non-profit and as an account manager for an advertising and public relations firm. She holds her Black Belt in Lean Six Sigma. Her degrees from Purdue include a B.S. degree in Agricultural Communications and MS Ed in Learning Design and Technology. Vickie is a published author and a recording artist. Her books, podcasts and music can be found in Amazon, Apple Podcasts, Apple Music, Google Podcasts, iHeart Radio, Spotify, Pandora and other digital locations. She and her co-writer/musician husband, Scott Greeson, reside on their farm with their llamas, Connemara pony, and cat, Frank. _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _  23:04 To find the resources that I mention in my conference sessions, search on #teachinspireconnect and/or #agiledigitalbiz. You’re invited to connect with me in LinkedIn: www.linkedin.com/in/vickiemaris; emails = vmaris@nd.edu or vickiemaris@gmail.com   * Indicates a content reference that was added after this document was audio recorded as part of Episode 12 of Agile Digital Business podcast. If you’d prefer to listen to my recommendations about these resources, plus my added commentary, check out Episode 12 of the podcast. The episodes of the podcast are available here: https://vickiemaris2.libsyn.com

I learned a ton talking with Mark Schaefer about his industry-shifting book Marketing Rebellion. It's the must-read marketing book for 2019 and beyond. About the Book:  Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost?    Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you:  How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. Why businesses must be built on human impressions instead of advertising impressions. The five constant human truths at the heart of a successful marketing strategy.  Why customer loyalty is dying and what you need to do about it right now. How to help your best customers do the marketing for you.  Actionable steps to providing an immediate course-correction for businesses of any size.  Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.    The Marketing Rebellion is knocking at your door. Are you ready?   About the Author:  Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for more than 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing training and clients include both start-ups and global brands such as Dell, Johnson & Johnson, Adidas, and the U.S. Air Force. Mark has advanced degrees in marketing and organizational development and is a faculty member of the graduate studies program at Rutgers University. A career highlight was studying under Peter Drucker while studying for his MBA. He is the author of six other best-selling books: The Tao of Twitter (best-selling book on Twitter) Social Media Explained Return On Influence (First book on influencer marketing) Born to Blog The Content Code (named best book on SEO) KNOWN: Building and Unleashing Your Personal Brand in a Digital World His Marketing Companion podcast is among the top 1 percent of business shows on iTunes.   Connect with Mark: BusinessesGrow.com Facebook Twitter Instagram For additional show notes, visit ShaunTabatt.com/264.

I love this episode because I really love finding out from my guests how passionate they are about what they are doing. Building and maintaining a business is just crazy and Mark built his around marketing purely because he read something which resonated with him at a young age.   Using a traditional concept which somehow seems to get lost in the intrusive world of marketing, Mark teaches us to use a human centered approach to converse to our customers and have the respect to listen to what they want.   In This Episode: Values Based Marketing Technology Human Centered Approach Positive Polarization Customer Control   “Marketing is a combination of psychology, sociology, and anthropology and I thought that this is the coolest thing ever, I want to do that. Marketing is all things human and it was so interesting to me and I kind of got hooked.” - Mark   “It's that kind of thing that marketing has shifted so much and I kind of feel like sometimes the technology that we use has made us so Uber connected, that we're actually disconnected.” - Jess   “Well, I think there's a couple of steps that you can take, number one is to look at what you're doing in your business and examine your marketing and if you're doing anything that people hate, stop it.“ - Mark   “Don't do what your customers hate. I think, arguably, there's a big case of polarization in marketing that's always a tricky one  because ultimately, in doing the very best marketing we can to get ideal customers, we're going to turn some people off.“ - Jess   “ I just saw so many people seem to be stuck with where they were in marketing and as I started to get into the research, I realized that the reason they're stuck is because the world has changed so much and so fast that we don't even really recognize that this change has taken place.“ - Mark Mark W Schaefer - Website   Marketing Rebellion by Mark W Schaefer Book - Link   Smart Leaders Sell https://smartleaderssell.com/   Join my new programme, EVOLVE: https://smartleaderssell.com/evolve/ The Dotties https://smartleaderssell.com/the-dotties/ More Jess! http://bit.ly/SLSGroup https://jessicalorimer.com/supersize-your-sales https://jessicalorimer.com/list-building-legend https://www.instagram.com/jess_lorimer/   Content Disclaimer The information contained above is provided for information purposes only. The contents of this article, video or audio are not intended to amount to advice and you should not rely on any of the contents of this article, video or audio. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this article, video or audio. Jessica Lorimer disclaims all liability and responsibility arising from any reliance placed on any of the contents of this article, video or audio. Disclaimer: Some of these links are for products and services offered by the podcast creator.

This week’s guest is Mark W. Schaefer. Mark is a globally recognized educator, business consultant, and author. Now Executive Director of U.S.-based Schaefer Marketing Solutions, Mark has worked in global sales, public relations, and marketing for nearly thirty years. His latest book ‘Marketing Rebellion – why the most human company will win’ provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing. Why should businesses be built on human impressions instead of advertising impressions, what is driving this change? Mark and Geoff discuss how marketers should adjust to the changing tides as well as overall consumer perceptions and what it means to surrender control to the customer. It can be difficult to refrain from turning every piece of content your business creates into a branded overt marketing opportunity. However, the key to succeeding amidst this upheaval is creating an emotional connection with consumers, and that often means leaving the traditional sales pitch at the door. With customer loyalty and trust decreasing (and in some places gone completely), The onus is on the marketers to cater to the human needs of the consumer. Mark offers some useful tips on how to communicate in a more human way and talks about how we can alleviate the tangled mess that is the customer journey. We also look at a few case studies of companies with a human, forward thinking brand, in Jeff Bezos with Amazon and Tesla with Elon Musk. What you will learn in this episode: • What is the ‘Marketing Rebellion’ • Understanding the chasm between consumer and business perceptions • How to create loyalty with the empowered consumer • The difference between personal and personalization • How to communicate with your customers in a more human way Links from Today's Episode: Mark’s Website https://businessesgrow.com/ Marketing Rebellion – the most human company wins https://businessesgrow.com/rebellion/ The Business Grow Blog https://businessesgrow.com/blog/ The Marketing Companion Podcast https://businessesgrow.com/podcast-the-marketing-companion-2/ Contact Mark https://businessesgrow.com/contact/ Ready to grow your business in the new year? Check out the new Mortgage MarketingPRO membership (http://www.mortgagemarketing.pro/) which helps you get more Agent referrals, convert more clients and build your online presence. Want more free content to help you succeed? Join our Facebook Group Here: https://www.facebook.com/groups/1689903481297200/ Finally, to get all new episodes when they are released, you can subscribe on: iTunes (https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2) or Stitcher http://www.stitcher.com/podcast/mortgage-marketing-radio iTunes (for iPhone) https://itunes.apple.com/us/podcast/mortgage-marketing-radio/id1077458313?mt=2 Stitcher (for Android) http://www.stitcher.com/podcast/mortgage-marketing-radio

Business Storytelling with the insightful author of Marketing Rebellion, Mark W. SchaeferMark W. Schaefer is an internationally-acclaimed speaker, author and college educator. His books include the recently published Marketing Rebellion as well as the popular Known, The Content Code, Return On Influence, and The Tao of Twitter. He's also the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes.He is among the world's most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, Social Media Marketing World and many other great events. And despite how the world of marketing has changed - as you'll read in his book - Mark believes in the power of story as well as the power of authenticity in your own story.“I was terrible when I started [blogging]. In my mind I had the perfect message for my target audience. I was bored, making up stories for what I thought my persona wanted to hear. So I decided to just be myself.” - Mark W. Schaefer on the power of authenticityConnect with Mark:Mark's booksMark's websiteTwitterLinkedInYouTubeMark's musings on Medium

Martin se v březnu 2019 v San Diagu v Californii zúčastnil jedné z největších marketingových konferencí na světě, na které bylo přes 5.000 marketérů a podnikatelů. V této nahrávce se podělí o bezprostřední dojmy a poznatky ze Social Media Marketing World 2019, kde vystoupili lidé jako Molly Pittman, Pat Flynn, Amy Porterfield, Mark W. Schaefer, […]

On this week's show, we talk to Mark Schaefer chatting with Alan all about his new book Marketing Rebellion, The Most Human Company Wins Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written seven best-selling books. Mark‘s new book Marketing Rebellion: The Most Human Company Wins is a thrilling new view of business and a manifesto for human-centered marketing. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.

Mark W. Schaefer is an internationally-acclaimed college educator, author, keynote speaker, and strategy consultant. He has given speeches and workshops for some of the biggest brands on the planet and is available to create a memorable and entertaining speech or workshop for your next event. Support this podcast

“Give them everything.” ― Mark W. Schaefer This episode we are talking about what you need to create your podcast. If you have something to say then the world needs to hear it. All of the resources listed in this episode can be found at ItsBeautyandSoul.com. If you like what you hear do me a favor and subscribe to the Beauty & Soul Podcast on Apple Podcasts and tell a friend so we can be friends. :)

“...Being hungry and wanting to win is important. But all that ambition should be equally balanced with patience... and patience is hard.” I just couldn’t stop watching this DailyVee 061 short video advice: Gary Vaynerchuk's advice DailyVee 061 (https://twitter.com/garyvee?cn=ZmxleGlibGVfcmVjcw==&refsrc=email) Being more patient means playing the long game. It means being customer focused, not to mention listening and reacting to markets’ needs and changes. It’s a chaotic world, the journey is hectic, and many entrepreneurs just jump on any new opportunity or challenge. One of the first questions I ask my guests on the Reach or Miss podcast is 'what would be their best advice to entrepreneurs regarding customers’ focus, marketing, and sales?" In this episode, I collected five of the best tips from my guests, market leaders, and successful entrepreneurs. Raoul Davis Raoul Davis is CEO of Ascendant Group Branding, which helps CEOs, retired athletes, and executive leaders increase their top line revenue. Ascendant’s integrated model includes brand strategy, public relations, book deals, social media, and brand design. Davis has been invited to small business forums at the White House and is considered to be an expert on CEO and executive branding. Raoul’s career My journey started back in my college studies, where I was involved in all the parties on campus until a friend of mine told me I have to run for the vice president election of the campus activity board. Then I decided to develop some leadership skills. Then I learned my first lesson about branding. I thought the fact I did a good job is enough to get me elected to a position in the student government. And I lost badly. The next year I made sure everyone saw what I did, and I won. That’s the value of branding. It’s great to be good at what you are doing; it’s even better to be seen. That’s the lesson that I learned. Then I got an internship and started booking speakers to universities across the country and became the best seller of the organization. So, by the time I was about to finish grad school, two of the clients approached me and said ‘we would love to be your first clients; why don’t you open your own business?’ And that’s how I started. I founded my company in 2004, and I started up managing speakers. While working with them, we realized that their brand was what most affected how often they spoke. So, we got into personal branding, focused on PR, and in time, we started to work with more CEOs and built our model around CEO branding because no one was doing it at the time. Raoul’s best advice about approaching customers My best advice would be the importance of achieving clarity. You need to be clear about what you are offering and why should people care about it. Any entrepreneur should find a story that will differentiate them from their competitors.   The next piece of advice I’ve chosen to share with you is from Mark Schaefer. Mark Schafer is one of the two leading marketing influencers today, and this is, by far, the top piece of advice given by my guests. Mark W. Schaefer Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books, including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC. magazine as one of the top five marketing books of the year, and his new book, KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world,...

Mark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents. Mark enjoys teaching social media marketing courses and is a faculty member of the graduate studies program at Rutgers University and has lectured at many universities including Oxford and Princeton. He is a popular public speaker and has appeared in the WSJ, New York Times, Wired, Forbes, Fortune, CBS News, and many other global media outlets. Mark's book Known has continued to be spotlighted as the best guide to modern personal branding on the market... and I don't disagree. I actually purchased copies of the book for both of my children while they were in college. I continue to recommend the book to colleagues and friends when they ask about building their personal brand on and offline. Disclosure: I've really been blessed to be working with Mark personally, as cohost of Dell Luminaries as well as assisting him on other proejcts. Special Guest: Mark Schaefer.

Mark W. Schaefer Show Notes Mark W. Schaefer is a globally recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books, including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC. magazine as one of the top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world, including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times, and CBS News. Most passionate about I’m a person who is always looks forward, so I’m always in the process of reinvention. I tend to be almost obsessed with the big problems in our business. When I wrote my last book, Known, it was about how creating an effective, powerful personal brand is really the only sustainable, competitive advantage we can have. I was addressing the question: Could anybody become known? The question I’m wrestling with now is that everywhere I go, marketing seems to be stuck. There are a few symptoms: People are over whelmed by technology in marketing They are over using technology in marketing They’re stuck in ineffective patterns Many of the companies today, either big or small have social media departments that were established in 2010 to 2014, and I can assure you that almost none of the outputs these teams are producing have been updated. So much has been changed with social media during the last years. The idea that I have is that marketing is too tech-centric instead of human-centric. We don’t want to talk with our customers anymore; we just want to monitor them on Twitter. We automate everything and we are loosing our hearts, our souls, and our way. Marketing is sick right now! What is marketing, according to Mark? Get out and talk to customers. The truth is out there. Marketing is finding un-met and under-served needs and creating demand to those needs in a unique way. Hopefully by establishing an emotional connection. I love working with entrepreneurs and startup communities; I love their energy. But the biggest frustration I have is that marketing is almost always overlooked. Startups and entrepreneurs are in love with an idea, or with a business model. They think that marketing is DIY (Do It Yourself), they think that they can read some blog posts and do it. But marketing is about finding and acquiring customers. If you don’t have customers, you don’t have a business. Marketing is HARD! It’s really hard. But you’ve got to address it. And if you aren’t a natural marketer or trained in marketing, you’ve got to get help! Because marketing is really the centerpiece of your business; no matter how good your idea is, no matter how much you are in love with it, if you don’t have customers you are not going to have a business! Mark’s best advice about approaching customers I asked a young marketer that wanted my advice whether he talked with the company’s customers, or joined their sales people? He was already six months in that position and never talked with a single customer! You should talk with your customers and ask them: What do you love about your business? What do you hate about your business? What keeps you awake at night? How can we serve you better? Biggest failure with a customer It wasn’t necessarily a failure with my customers; it was a failure with me. I don’t enjoy selling and

Ian Gray is passionate about teaching and turning the techno-babble of social media, marketing, and the internet into plain English. Known as The Tools Guy, today’s guest often speaks at conferences around the world on the topic of social media and marketing tools. Quotes To Remember: “There are times when a social media management tool isn’t gonna cut it.” “The best way is to, first of all, think what it is that you actually want to do here.” “Make sure you’re only subscribing to the tools that you know are gonna help you.” “You’ve got to be honest with yourself when you are in those difficult times.” “Sometimes when we do some positive things on our business, we can almost press the self-sabotage button.”   What You’ll Learn: Best Social Media Tools Leveraging Social Media Tools to Manage Your Accounts How to Stay Updated in New Social Media Management Tools Learn to Manage Tasks for Maintaining Social Networks Tips on Having a Great Mindset   Key Links From The Show: Ian’s Site Agorapulse Sprout Social HootSuite Edgar Buffer Tailwind Feedly   Recommended Books: Rise of the Youpreneur by Chris Ducker The Big Leap by Gay Hendricks KNOWN by Mark W. Schaefer Real Artists Don't Starve by Jeff Goins   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here.

Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} - one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.   Where you can find Mark online: His website LinkedIn Twitter Facebook   Books mentioned: Innovation and Entrepreneurship - Peter Drucker KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age - Mark Schaefer     What did you think of this episode? I want to know. Go to MarkStruczewski.com/grow and leave a comment. Join The Mark Struczewski Podcast Group on Facebook! To leave feedback about the podcast or give suggestions for ideas for future episodes (including guests you'd like to hear me interview), go to MarkStruczewski.com/mypodcast or email feedback@markstruczewski.com. If you are looking to take your productivity to the next level or if you are interested in bringing me in to speak at your event, visit MarkStruczewski.com. Follow me on LinkedIn, Facebook, Twitter and Instagram. Subscribe to my weekly Next Level Productivity Digest. If you love the show, share it with a friend on Apple Podcasts.

Download Bio of the artist: Ariane loves working with people and empowering them. She believes in integrity, gratitude and connection. She came from a simple family in Geneva Switzerland and made her way to be a teacher at the Music Conservatory in Geneva at age 24. In the year 2000, she took a few suitcases, her savings, quit her job and moved to New York City to study with William Riley, known for his work with Céline Dion. She then opened her vocal practice studio in New York City, worked with recording artists, organized concerts and guided young artists in their careers, she became a booker, a manager and a coach. She is an expert on voice and loves performances. The process of creating is her passion; creating a song, a performance, a concert. On November 17th, 2017 she was the speaker vocal coach for TEDx Zürich, a very successful event. In the last few years, she has had the honour of accompanying beautiful artists like Mélanie René, Mané, Bastian Baker, Scott Irribarra, Al Pride, Arika Kane and many more for a moment on their path. Currently she works with artists, speakers and entrepreneurs online and offline in her vocal practice in Zürich. What she shares in this episode: Today is Episode 59. We are reversing the roles of Ariane and her guest Leah Cevoli. Listen up as we go behind the scenes of The Creator Mindset Podcast. Let us all find out, where did Ariane get the idea of doing a daily podcast, how she become a coach and the future plans for the Creator Mindset Podcast. In this episode of the Creator Mindset Podcast The idea of setting up a daily podcast for 60 days What to you stands out as someone that you like to speak to on the creator mindset podcast What brought you on that path to decide that you wanted to be a coach Teaching during her teenage years How did she end up being a speech coach of tedx speakers What is a breathing coordination The right way of breathing MDH breathing coordination The future of creator mindset podcast Key takeaways: In order to make a stand in your industry, you needed to make it more than the other ones Everything is in the intention Words don't really matter as long as the intention is clear Links mentioned in this Episode: EPISODE #15 MDH Breathing Coordination, the Missing Link KNOWN: The handbook for building and unleashing your personal brand in the digital age by Mark W. Schaefer The Avatar Path 2: Private Lessons by Harry Palmer How to connect with Ariane: Website Facebook Instagram Twitter Email  

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

Ask Win is a podcast where you are a VIP. Win wants to focus and teach people more and Cerebral Palsy. You’re welcome to ask questions about anything that you want. CP questions but mainly life questions on how to deal with CP or not. Win can ask you base questions if you want. Please let us know or there will be no base questions. If you have any questions for Win please email her at askingwkelly@gmail.com. In 2018 let be open and honest on Ask Win. To learn more about Ask Win visit http://askwin.weebly.com. Be sure to FOLLOW this program https://itunes.apple.com/us/podcast/wins-women-of-wisdom/id1060801905. To learn more about Challenge Aspen go to https://challengeaspen.org. To learn how Win walk and about Ekso go to http://www.bridgingbionics.org/, or email Amanda Boxtel at amanda@bridgingbionics.org. On AsK Win today (Tuesday, January 23, 2018), Best-Selling Author, Win C welcomes Mark W. Schaefer. Mark is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweeted marketing authorities in the world. He was listed as one of the Top 10 authorities on Social Selling by Forbes. His blog is in the top 1 percent of blogs in the world, based on number of reader comments. In 2015 he was named as the number two blogger in the world by Social Media Examiner and was named number one on a list compiled by Buffer. He is among the Top 10 Marketing Influencers in the world. Mark is an entrepreneur and start-up advisor who recently launched a revolutionary new method to track and measure content marketing success. He has advanced degrees in both applied behavioral science and marketing, studying under Peter Drucker for three years. He is among the world’s most recognized social media marketing authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, National Association of State CIOs, and the Institute for International and European Affairs (an EU think tank). Mark has lectured at Oxford University, Carnegie-Mellon University, Princeton, and many other prestigious institutions. Mark is a popular and entertaining commentator and has appeared on many national television shows and periodicals including the Wall Street Journal, Wired, The New York Times, CNN, National Public Radio, CNBC, the BBC and the CBS NEWS. He is a regular contributing columnist to The Harvard Business Review. To learn more about Mark visit http://www.businessesgrow.com/. To learn more about Win Kelly Charles visit http://wincharles.weebly.com/. To follow Win on Twitter go to @winkellycharles. To follow Win on Instagram go to winkcharles. To follow Win on Snapchat go to Wcharles422. To follow Win on Snapchat go to Wcharles422. To see Win's art go to https://fineartamerica.com/profiles/2-win-charles.html. Interview with Mel Marton: http://traffic.libsyn.com/winwisdom/LAF3494_08172017150526412_1189015.mp3. "Books for Books," you buy Win's books so she can purchase books for school. "Getting through school is a 'win' for her fans and a 'win' for her." Win is a professional writer and in 2018 she is going to get a new MacBook to write her books and do the podcast. With every book she sells and the donations from Butterflies of Wisdom will go to her new MacBook. Please support her in getting her new MacBook. Win Kelly Charles’ book “She is CP” will get to the New York Times somehow and to help her either by voting or send her good vibe. Please vote at https://soopllc.com/blog/book-ideas/cp-win-charles/. Please send feedback to Win by email her at winwwow@gmail.com, or go to http://survey.libsyn.com/winwisdom and http://survey.libsyn.com/thebutterfly. To be on the show please fill out the intake at http://bit.ly/bow2017. If you would like to support Ask Win go to https://www.patreon.com/wcharles. If you want to check out what Win’s friend, Dannidoll, is doing (a.k.a. Dannielle) go to https://www.facebook.com/dannidolltheragdollclown/?notif_t=page_invite_accepted¬if_id=1492366163404241. To learn more about Danielle visit http://www.dancanshred.com. For iOS 11 update: https://www.youtube.com/embed/HNupFUYqcRY. To learn about the magic of Siri go to https://www.udemy.com/writing-a-book-using-siri/?utm_campaign=email&utm_source=sendgrid.com&utm_medium=email. If you want to donate Ask Win, please send a PayPal donation to aspenrosearts@gmail.com or aspenwin@gmail.com. Please donate to Challenge Aspen or the Bridging Bionics Foundation. Please send a check in the mail so 100% goes to Bridging Bionics Foundation. In the Memo section have people write: In honor of Win Charles. Please donate to the charity of your choice thank you in advance, Win. Send to: Challenge Aspen PO Box 6639 Snowmass Village, CO 81615 Or donate online at https://challengeaspen.org. Bridging Bionics Foundation PO Box 3767 Basalt, CO 81621 Thank you Win Tuesday notes from fans: Jennifer is inviting you to be a part of Jenny’s Tutoring in Jackson, NJ area. She can tutor online, SKYPE, or on the phone as well. She can tutor in the following areas: American Sign Language, English as a Second Language, Psychology, History, Special Needs, basic skills (reading, writing and math), career services and essays etc. Jennifer Beilis is a current American Sign Language Professor on the college level and past Psychology Professor as well. She holds her Master’s degree in Education and Deafness Rehabilitation, New York University, SCPI, BA in Psychology, Rowan University and AA in Social Sciences from Brookdale Community College. You can email or call her at Jenny08520@aol.com or (732)534-6422, FB Jenny08520@aol.com or Twitter @JenniferBeilis and Linked In #JenniferBeilis.

12 Wie kannst du schnell online Geld verdienen? Ich habe hier keine einfache Lösung für dich. Was ich jedoch gerne mit dir teile, sind die Grundlagen, wie gutes Online-Marketing funktioniert. Zu diesem spannenden Thema hat Mark W. Schaefer auf der diesjährigen Social Media Marketing World in San Diego einen inspirierenden Vortrag gehalten. Seine Erkenntnisse und […] Der Beitrag In 50 Tagen zum Millionär – Meine besten Tipps! erschien zuerst auf Katrin Hill.

Morris works at https://www.martinsonandbeason.com/ https://www.martinsonandbeason.com/our-attorneys/morris-lilienthal/   Hacking’s hack: A book. KNOWN: The handbook for building and unleashing your personal brand in the digital age Paperback – January 28, 2017 by Mark W. Schaefer https://www.amazon.com/KNOWN-handbook-building-unleashing-personal/dp/0692816062/ref=asap_bc?ie=UTF8   Morris’s Tip: https://www.helpareporter.com/. Grow your SEO.   Tyson’s tip:  A tip. 1. Get your goals out in the open. 2. Don’t make your goals too complicated.   Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook group: https://www.facebook.com/groups/403473303374386/ or like us on Facebook: https://www.facebook.com/MaximumLawyerPodcast/ and comment! You can also go to http://www.maximumlawyer.com/ or, if you’d prefer, email us at: info@maximumlawyer.com   Do you want to get on the show? Shoot us an email or message us!   The Maximum Lawyer Podcast. Partner up, and maximize your firm.

Mark W. Schaefer is a globally-recognized keynote speaker, educator, business consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark recently released a book called KNOWN - the handbook for building and unleashing your personal brand in the digital age.  During the interview he shares  His 4 step path to becoming Known Considerations for building your personal brand  The importance of finding a unique point of difference

Welcome to episode #560 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #560 - Host: Mitch Joel. Beyond the fact that I enjoy the vast amount of time that I get to personally spend with Tom Webster, he also happens to be one of the smartest (and most sarcastic) brains that I know (and love). He has spent well over two decades telling stories with numbers about consumer behaviour and media as the VP of Strategy at Edison Research (the company that provides all of the exit polling data for the networks during the U.S. elections and primaries). At Edison, he's also one of leads behind their long-standing, The Infinite Dial report, which is the longest-running research series examining consumer usage of digital and traditional media in America. Their 2017 report had some massive shifts, that make for a fascinating chat about the current state of media and future opportunities. With that, Tom is also the co-author of The Mobile Commerce Revolution, with Tim Hayden, and directed the research behind Jay Baer's bestselling business book, Hug Your Haters. If that were not enough, he blogs at Brand Savant and has a long-standing podcast that he co-hosts with Mark W. Schaefer called, The Marketing Companion. Enjoy the conversation... Running time: 1:01:57. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Tom Webster. The Infinite Dial. Edison Research. Brand Savant. The Marketing Companion. The Mobile Commerce Revolution. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #560 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging brand brand savant branding business blog business book business podcast business thinker consumer behaviour david usher digital marketing digital marketing agency digital marketing blog digital media edison research facebook google hug your haters itunes j walter thompson jay baer jwt leadership podcast management podcast mark schaefer mark w schaefer marketing marketing blog marketing podcast marketing strategy media mirum mirum agency mirum agency blog mirum blog mirum podcast social media strategy the infinite dial the infinite dial 2017 the marketing companion the marketing companion podcast the mobile commerce revolution tim hayden tom webster traditional media twitter wpp

Welcome to episode #559 of Six Pixels Of Separation - The Mirum Podcast.  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #559 - Host: Mitch Joel. Some might say that Mark Schaefer was late to the game when it comes to social media and personal brand building. Still, in short order, he has built a substantive and valuable personal platform and engaged community. Mark is still an avid blogger (like me). He is a podcaster (check out The Marketing Companion). He is a professor of marketing at Rutgers. He is an active consultant. Mark is a passionate communicator about how marketing has changed, and where he thinks it's all going. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog, Social Media Explained and The Content Code) and brings a wealth of real life experience to the discussion. His latest book, Known, digs deep into his blueprint for how individuals (and businesses) can use content to become more known to a broader audience and grow their customer base. Some might think that a new business book on the topic of personal branding in 2017 is a little after-the-fact (I did). Mark thinks he's tapped into something new and unique (he changed my mind). Enjoy the conversation... Running time: 52:40. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter. Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark Schaefer. Known. The Content Code. Social Media Explained. Born To Blog. The Tao Of Twitter. Return On Influence. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #559 - Host: Mitch Joel. Tags: advertising advertising podcast audio blog blogging born to blog brand branding business blog business book business podcast business thinker david usher digital marketing digital marketing agency digital marketing blog facebook google itunes j walter thompson jwt known known book leadership podcast management podcast mark schaefer mark w schaefer marketing marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum podcast personal brand personal branding return on influence rutgers marketing social media social media explained the content code the marketing companion the tao of twitter twitter wpp

This is the time of year when everybody creates “prediction posts.” Here’s the number one marketing prediction seen everywhere: “This is the year of Facebook Live. Companies will move their content production to live video.” Mark W. Schaefer doesn’t agree. What’s the reason a company would NOT do live video? Legal constraints Cultural constraints Talent constraints Those obstacles don’t go away in a year, or even two years. Will there be an increase in live video? Of course. That seems like a pretty safe prediction. Will there be a transformation in 2017? No. It’s a couple of years away. Here is Mark's original article: https://www.businessesgrow.com/2016/12/19/facebook-live/ Who is Mark W. Schaefer? Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions.  He specializes in marketing strategy and social media workshops and clients include both start-ups and global brands such as Adidas, Johnson & Johnson, Dell, Pfizer, The U.S. Air Force, and the UK government. Mark has advanced degrees in marketing and organizational development and holds seven patents. He is a faculty member of the graduate studies program at Rutgers University and is the author of five best-selling marketing books: Social Media Explained, Return On Influence, Born to Blog, The Content Code, and The Tao of Twitter, the best-selling book on Twitter in the world. Return On Influence was named to the elite “Top Academic Titles” of the year by the American Library Association, which declared it an “essential” and “pathfinding” book. Content Code was named one of the top five marketing books of 2015 by INC magazine. His books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide. He is the co-host of The Marketing Companion, one of the top 10 marketing podcasts on iTunes. Mark is the seventh-most mentioned person by CMO’s on Twitter and is among the Top 10 most re-tweete

#22: Once in a while, when we are privileged to meet a mentor, and all we want to do is just sit at his or her feet to listen and learn. Well, today’s episode is one of those moments. If you are in position you can take out your notepad and pen, now it’s the time to do it, if not; then you will need to listen back again. Our guest today is Mark Schaefer. Mark W. Schaefer is an internationally-acclaimed college educator, author, speaker, and strategy consultant. He has given speeches and workshops for some of the biggest brands on the planet. Those brands including Fortune 500 Companies, such as Microsoft, Cisco, Dell, Merck, At&T, and more. In this interview, Mark has imparted much wisdom to us about (below Key Lessons) . Now, let’s chat with Mark. Key Lessons: The practical lessons about: How do we stand out in the nosily world. 2 Common mistakes of Entrepreneurs when it comes to social media marketing The economic reasons about why you need to be active in Social Media Platforms The myth of turning passion to profit Tweetable: “Marketing is really at the cutting edge of business, it creates new values, new new products, and customers.” @markwschaefer (https://twitter.com/markwschaefer) Links: Mark’s Website: https://www.businessesgrow.com/mark-schaefer/ (https://www.businessesgrow.com/mark-schaefer/) Mark’s Books: Content Code: http://bit.ly/Contentcode (http://bit.ly/Contentcode) The Tao Of Twitter: http://bit.ly/TaoOfTwitterMark (http://bit.ly/TaoOfTwitterMark) The Video which Mark said I have done a great job: https://youtu.be/umJxN71QKH8 (https://youtu.be/umJxN71QKH8)

Mark W. Schaefer is a globally-recognized speaker, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. In this interview we talk about rebranding vs branding from scratch the importance of being known what to do in order to become known what does being yourself mean audience engagement I am sure you will also enjoy The Marketing Companion podcast Mark is co-hosting, so make sure to check it out.

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Mark W. Schaefer knows about building your personal brand. He’s a globally-recognized author, speaker, educator, and business consultant who blogs at BusinessesGrow.com — one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written five best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence and most recently, The Content Code: Six essential strategies to ignite your content, your marketing, and your business. His clients include Pfizer, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world. And has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News. Today we talk about understanding the future of work, how companies will be hiring less full-time employees, and why it’s critical you build your personal brand now to prepare for it. In This Episode, You’ll Discover: How curiosity and self-learning helped Mark iterate his career Getting people to share and become advocates for your company The formula for BADASS marketing Why your personal brand is the only transferable asset you have for your career Advice for building your own personal branding Creating your authority The future of work – contract labor will be predominant The power of being prepared when speaking on a stage, moving from teacher to entertainer Knowing the key to entrepreneurship, only making mistakes you can recover from The dangers of entrepreneurship when don’t include wisdom, humility, and asking for help The crises on digital marketing education in university education and more! Links and Resources Mentioned in This Episode: Link to Mark’s Twitter Profile Mark’s website: www.businessesgrow.com The Content Code: Six essential strategies to ignite your content, your marketing, and your business The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a time Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing Thanks for Listening! Thanks so much for joining me again this week. Have some feedback you’d like to share? Leave a note in the comment section below! If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post. Also, please leave an honest review for the Up In Your Business podcast on iTunes! Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each...

“Instead of focusing on big data, we should be focusing on big relevance.” Steven Van Belleghem is a thought leader known for his mind stretching books and keynotes. His latest book, When Digital Becomes Human, explores the sometimes conflicting poles of businesses communication — the digital and human side. Van Belleghem shares with us why these aspects are really complementary this week on the On Brand podcast. About Steven Van Belleghem Steven is a thought leader on the transformation of customer relations and the future of marketing. He is an expert in inspiring companies to become true customer-centric organizations in this high speed digital world. His talks inspire companies about the smart usage of technology in the customer relationship without forgetting the human side of business. His keynotes are mind stretchers for business leaders. A very energetic and pragmatic keynote speaker, Steven shares his vision in speeches and workshops around the world. Steven is a bestselling author of business books. His latest book is called When Digital Becomes Human. The books describes the need to digitize the customer relationship without forgetting the human aspect. Today’s world not only needs a digital transformation; the human side of business is also in need of a makeover. His two previous books (The Conversation Manager & The Conversation Company) are award-winning bestsellers with more than 50,000 copies sold. As We Wrap … Recently our friend Melanie Deardorff gave us a shout on Twitter about our recent episode featuring Mark W. Schaefer. She called it great “drive-time edutainment.” That’s exactly what we try to be! Thanks for listening Melanie! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

“You have to live the values and promise of the brand. You can’t just tell people how good you are.” As Vice President of US Strategy and Insights for McDonald’s USA, Steve Levigne understands better than most how consumers are changing and what that means for brands. After twenty two years under the golden arches, Levigne took some time to chat about the past, present, and future for this great American brand. About Steve Levigne Steve Levigne is Vice President of US Strategy and Insights for McDonald’s USA. He’s responsible for integrating consumer, business, and industry insights into actionable plans to help drive the U.S. business. His contributions in these areas have helped McDonald’s strengthen their industry leading position, and realize their most successful period in their history. His career spans 30 years of demonstrated leadership creating value through brand building and performance improvement, including roles at McDonald’s USA and Midas International. While at McDonald’s, he has earned many awards and recognition. Among them is the Eagle Award, given annually to one US Officer that demonstrates outstanding contributions to the brand. Steve holds a Bachelor’s Degree from Northern Illinois University and a Master’s Degree from Northwestern University’s Kellogg School of Management, with an emphasis in Marketing and Management. In addition, he is an alumni of McDonald’s Global Leadership Development Program, an executive development course offered to select employees. He is a frequent speaker at universities and at industry events across the country. He also serves as an advisory board member for Cornell University’s School of Hospitality Research, and the School of Journalism and Mass Communications at the University of Iowa. As We Wrap … Recently our friend Sean Carpenter gave us a shout on Twitter about our recent episode focused on marketing education and more featuring Mark W. Schaefer. Thanks for listening Sean! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

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“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social Brand Forum. I couldn’t wait to talk with Mark about his new book The Content Code, marketing curriculum, and everything in between on this week’s episode of the On Brand Podcast. About Mark W. Schaefer Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark is also the author the new book The Content Code and a keynote speaker at this fall’s Social Brand Forumhere in Iowa. As We Wrap … Recently Roberto Cuestas favorited the podcast and gave as shout! Thanks for listening, Roberto! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now. Until next week, I’ll see you on the Internet!

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who don’t follow them. This could have a big impact on brands using Twitter direct messages for customer service. We also looked at a new feature that will help the network crack down on cyber-bullying.  Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.   Beyond the Sound Bite Twitter’s New Direct Messaging Feature Is an Opportunity for Brands (The Wall Street Journal) Can Twitter clamp down on online bullying? (Marketing Interactive) And this week were were also joined in studio by my daughter who got to see the station’s “pit” (Instagram) Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll have author, strategist, and Social Brand Forum keynote Mark W. Schaefer on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. Until next week, see you on the Internet!

Does every organization need a community? How Mark Schaefer, marketing expert, handles the influx of content today Customer Zero: Keurig tries to mandate customer loyalty     Does every organization need a community?     It seems the term “community” is tossed around a bit as a necessary part of building a business. But does every type of business require a customer community?     Adam & Jeannie discuss the merits of building a community for the blogger, the local coffee shop and the auto parts distributor. Or is customer service enough? Listen in to hear if they come up with an answer to this challenging question!     Discussion begins at 1:17.     Mark Schaefer, Marketing Expert, Author and Speaker     Mark discusses the idea of “content shock,” and how more content available actually makes it more difficult to communicate with customers. (The amount of information on the web is expected to increase 500%!)     Hear more about Mark’s perspective on the power of “content that moves” and his new book, The Content Code. It’s a lively conversation about the challenges of marketing today, social transmission and how Twitter brought Mark & Jeannie together back in the day!     Discussion begins at 5:34.     Customer Hero, Customer Zero: Keurig     Keurig is a Customer Zero for attempting to force loyalty with machines that only worked with their branded coffee pods, K-Cups.     Customers started posting video tutorials on how to hack the system almost immediately!   Discussion begins at 20:36.     People, Places, and Things from the Podcast:   Sponsor: Be Your Customer’s Hero– Adam’s new book walks through customer service beginning to end, including how to deal with difficult customers. Order today!       How to Sponsor   www.crackthecustomercode.com/sponsor       People, Places, and Things of the Podcast:     Mark W. Schaefer is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. His clients include Dell, Adidas, and the US Air Force. His most recent book, The Content Code, is available now! Twitter | Facebook | Google+  | LinkedIn Keurig Coffee Brewers & K-Cups           Take care of yourself and take care of your customers.   Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Running time: 1:00:00. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark W. Schaefer. Return On Influence. The Tao Of Twitter. Born To Blog.  Social Media Explained. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging born to blog brand business book business podcast david usher digital marketing Facebook google iTunes mark w schaefer marketing blog marketing podcast return on influence social media explained the tao of twitter twitter

Mark W. Schaefer shares how to target your audience on Twitter and gain followers who love your business. Plus, how a journalism background is the backbone for marketing today and what you can do to keep your audience engaged. See The Show Notes.  

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Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Jimmy is typically lined up as a tight end, even though he's actually a wide receiver. The judge recently ruled against Graham, partly because his Twitter bio says he's a tight end for the Saints.  This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online. Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy. Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day. See you tomorrow!

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. We look at the many revolutions that the Internet has brought to marketing, and jam on some ideas as to where this might all be going. It gets intense and it's all a little meta, but I do believe that we came to some solid future visioning. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Running time: 53:44. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Mark W. Schaefer. Social Media Explained. Return On Influence. The Tao Of Twitter. Born To Blog. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business itunes mark w schaefer marketing podcast return on influence social media explained the tao of twitter twitter

Mark W. Schaefer is a globally-recognized blogger, speaker, educator, business consultant, and author who blogs at {grow} – one of the top marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written three best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence,which was named one of the top business titles of the year by the American Library Association.

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Running time: 51:42. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Holtz and Mark W. Schaefer. For Immediate Release - The Hobson And Holtz Report. A Shel Of My Former Self. Grow Blog. The Marketing Companion. Content Shock. Follow Shel on Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Welcome to episode #356 of Six Pixels Of Separation - The Twist Image Podcast. If you could choose one media channel to create and own, in the year 2013, would it be a blog? Personally, I still think that blogging is as fresh and powerful of a publishing medium as it ever has been. I also think that it is still very nascent in terms of opportunity for brands to create compelling content in a unique voice. Yes, I'm a die-hard evangelist for the platform, but it would not drive me to write a book about it. Well, it did for Mark W. Schaefer. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's already written two very successful business books (Return On Influence and The Tao Of Twitter). In February, he published his latest book, Born To Blog -  Building Your Blog For Personal And Business Success One Post At A Time, with co-author Stanford A. Smith. Mark wasn't an early adopter to blogging, but he is living proof that it is never too late to enter the fray and share. His blog, Grow, is not only immensely successful, but has community engagement that is off the charts. Take a listen to this show and decide for yourself if blogging could well be the "next big thing"... again. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Running time: 34:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete comes out May 21st, 2013. In conversation with Mark W. Schaefer. Stanford A. Smith. Born To Blog. Return On Influence. The Tao of Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #356 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business blog itunes mark w schaefer marketing podcast podcast podcasting return on influence stanford a smith the tao of twitter

Welcome to episode #319 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. Beyond that, he also wrote a contentious blog post titled, Is there anything new in blogging? No (I even responded over here: What's Next? It's You). As we frequently have debates and deep-dives on topics here at the Six Pixels of Separation Podcast, we felt that we could delve deeper into what blogging means in 2012 and how it can (and should evolve). It turns out that we're not the only ones who are thinking about the evolution of blogging and publishing. The day after we recorded this conversation, Twitter founders, Biz Stone and Ev Williams, announced the launch of Medium (and place where they hope to rethink the publishing through a new platform). Is blogging old news or is it still brand spanking new and in need of some evolution? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Running time: 53:16. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter (which has been picked up by a major publisher!). Mark's new book: Return On Influence. You can follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #319 - Host: Mitch Joel. Tags: advertising podcast artists for amnesty biz stone blog blogging brand business book david usher digital marketing ev williams facebook grow blog itunes mark w schaefer marketing marketing blogger marketing podcast medium online social network podcast podcasting return on influence social media the tao of twitter

Welcome to episode #308 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog recently published his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of social scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, it seems like marketers are the first ones in the door on this. We see this as a prime opportunity to tip the scales by better understanding who is complaining about us and who is lauding the brands that we represent. At the same time, many marketers see Klout and the power to social score individuals as a great way to not only nurture our evangelists but uncover new ones. Whether or not you think that this is an idea that will stick, it's here... it's going to evolve and people like Mark think it's a pretty big deal. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel. Running time: 48:43. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT DEL is coming in Spring 2013. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. You can follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #308 - Host: Mitch Joel. Tags: advertising podcast blog blogging david usher digital marketing facebook grow blog grow for business itunes klout mark w schaefer marketing marketing podcast online social network podcast podcasting return on influence social media the tao of twitter twitter

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Welcome to episode #293 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. While this is already a very contentious issue, there's something bigger happening is our online world that bears reflection: what, exactly, is leadership? Is it how many people follow someone on Twitter? Is it the success of a Facebook campaign? What about a successful Blog? In this Podcast, Mark and I debate the merits of true marketing leadership and what brands need to know as they continue to struggle with success metrics and ROI. I should also mention that the audio conversation recorded a little strangely (so apologies for non-perfect audio quality). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Running time: 48:24. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #41 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Mark's first book: The Tao of Twitter. Mark's new book: Return On Influence. This week's music: David Usher 'St. Lawrence River'. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #293 - Host: Mitch Joel. Tags: ad age advertising blog blogging cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head influence marketing itunes julien smith klout librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks return on influence social media 101 social media marketing social scoring strategy the tao of twitter trust agents

Welcome to episode #264 of Six Pixels Of Separation - The Twist Image Podcast. Mark W. Schaefer over at Grow Blog just published his first business book, The Tao of Twitter, so beyond a conversation about why the world needs another book about Twitter, we also spent a boatload of time discussing and dissecting power, influence and the Social Web. While you may have read or heard about this topic before, the landscape continues to evolve and we dive much deeper (well beyond the value of Klout scores and the ROI of a Facebook "like") into the murky waters of presumed compliance and more. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #264 - Host: Mitch Joel. Running time: 59:28. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  I'm even on Google +! Six Pixels of Separation the book is now available. Episode #39 of Media Hacks is coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer. Mark's Blog is: Grow. Follow Mark on Twitter. Buy Mark's new book, The Tao of Twitter. This weeks music: David Usher. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #264 - Host: Mitch Joel. Tags: advertising awaken your superhero bite size edits blog blogging blue sky factory book oven business book cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow blog hugh mcguire in over your head itunes julien smith librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the tao of twitter trust agents twist image

Welcome to episode #250 of Six Pixels Of Separation - The Twist Image Podcast. I've never been one for acknowledging anniversaries in the digital channels (things like x amount of blog posts, podcasts or how many followers I have on Twitter). To be honest, I'm not even sure that having 250 episodes of a Podcast is all that big of a deal or something worth noting (I'm not keeping count - just having fun having weekly conversations about Marketing with some of the smartest people on the planet). Thankfully, Mark W. Schaefer over at Grow thought it was something worthy of mentioning and came up with the idea of interviewing me for this 250th episode. Admittedly, I was hesitant at first, but figured it could be fun to have the tables turned or to turn this episode a little upside down. Mark has become a good friend over the past while (and we have yet to meet in our "protein forms"!). It was a fun chat all about Marketing and the revolution that has taken place with some thoughts on the evolution as it continues to change. I hope you don't find this episode too narcissistic (it was not the intention). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Running time: 59:34. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Look for episode #38 of Media Hacks coming soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio - PressBooks. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. A 250th anniversary chat about me conducted by Mark W. Schaefer from Grow. Check out Mark's new business book, The Tao of Twitter - Changing your life and business 140 characters at a time. Follow Mark on Twitter. This weeks music? Well, that's a surprise! Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #250 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting pressbooks six pixels of separation social media 101 social media marketing strategy the tao of twitter trust agents twist image

Welcome to episode #235 of Six Pixels Of Separation - The Twist Image Podcast. As I explained last week (more on that here: No Six Pixels Of Separation Podcast This Week), I had an amazing conversation with Mark W. Schaefer from the Grow Blog that covered topics like the power of Klout and the evolution of Marketing, Communications and Blogging in 2010. We even pushed out into this new year and discussed creativity, analytics and what might be in store for Social Media. The Skype line that we connected on sounded great, but there was a technical glitch and the audio file was unusable. Thankfully, Mark agreed to re-record our conversation and this is the result. Between us, this version came out much stronger than our original conversation, and I hope you'll agree. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #235 - Host: Mitch Joel. Running time: 55:19. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. In conversation with Mark W. Schaefer over at Grow. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #235 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow businesses blog hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image

Welcome to episode #229 of Six Pixels Of Separation - The Twist Image Podcast. I don't think you should follow back everyone on Twitter who decides to follow you. It didn't seem like a big deal to say it. It turns out it was. Mark W. Schaefer (over at Grow) had a great Blog post titled, Bringing Down The Twitter Snobs, that ran contrary to a post I had published titled, Being A Twitter Snob Is A Good Thing. It's not the first time we've had discourse over a hot topic (in fact, we debated Ghost Blogging right here: SPOS #214 - The Ghost Blogging Debate With Mark W. Schaefer). I like debating Mark. He's not a Social Media Guru - and you know the kind of "guru" I am talking about. He's a professional and an educator with real experience and a great perspective on all things Marketing and Communications. As you can tell by the comments on both of our Blog posts, this is a hot topic. We decided to take the gloves off and discuss it, right here. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel. Running time: 44:58. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. Episode #37 of Media Hacks will happen soon and it might feature:  Chris Brogan - New Marketing Labs - Co-author of Trust Agents, Man On The Go, Human Business Works, Third Tribe Marketing and Escape Velocity. C.C. Chapman - Managing The Gray - Digital Dads - Content Rules. Hugh McGuire - LibriVox - iambik audio. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Mark W. Schaefer over at Grow had a great post titled, Bringing Down The Twitter Snobs.  Mark's post had a reference to a Blog post of mine titled, Being A Twitter Snob Is A Good Thing. In fact, his post was so good, that it caused some great conversation in the comment section on both of our Blogs. From there, we figured that it would be best to debate and discuss our discourse about Twitter right here. This is our conversation/debate/agreement/hope for the future. This week's music: David Usher (with Marie Mai) - 'Je Repars' (in French). Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #229 - Host: Mitch Joel. Tags: advertising bite size edits blog blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy trust agents twist image twitter snob

Welcome to episode #214 of Six Pixels Of Separation - The Twist Image Podcast. If there's one debate that never gets tired, it's the one about Ghost Blogging. We've come to this strange intersection with Social Media where companies want to Blog, but they feel like their CEO (or others within the company) would best be served if that voice was created by a ghost writer. It's an issue that irritates me because I don't agree with it, but I do understand why businesses do it (hence my frustration). Mark W. Schaefer (over at Grow) had a great Blog post titled, Why It's Ridiculous To Argue About Ghost Blogging, that ran contrary to a post I had published titled, The Death of Social Media (which focused on executives now hiring individuals to tweet for them on Twitter). While the comments and conversations were/are fantastic, we decided to have a Skype chat/debate about the topic. Here it is. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Running time: 41:21. Audio comment line - please send in a comment and add your voice to the audio community: +1 206-666-6056. Please send in questions, comments, suggestions - mitch@twistimage.com. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  In a perfect world, connect with me, directly, through Facebook. Six Pixels of Separation the book is now available. Episode #34 of Media Hacks will happen soon and it will feature (hopefully):  Chris Brogan - New Marketing Labs - Co-author of Trust Agents. C.C. Chapman - Managing The Gray - Digital Dads. Hugh McGuire - LibriVox - Bite-Sized Edits - The Book Oven. Christopher S. Penn - Blue Sky Factory - Marketing Over Coffee. Julien Smith - In Over Your Head - Co-author of Trust Agents. Mark W. Schaefer over at Grow had a great post titled, Why it's ridiculous to argue about ghost blogging. Mark's post had a reference to a Blog post of mine titled, The Death Of Social Media. In fact, his post was so good, that it caused some great conversation in the comment section. From there, we figured that this horse has been beaten to death, but why not break out the old chestnut again? This is our conversation/debate/agreement/hope for the future. David Usher (with Marie Mai) - 'Je Repars' (in French). Please join the conversation by sending in questions, feedback and ways to improve Six Pixels Of Separation. Please let me know what you think or leave an audio comment at: +1 206-666-6056. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #214 - Host: Mitch Joel. Tags: advertising bite size edits blog blogger blogging blue sky factory book oven cast of dads cc chapman chris brogan christopher s penn david usher digital dads digital marketing facebook facebook group ghost blog ghost blogging grow hugh mcguire in over your head itunes julien smith librivox managing the gray marie mai mark w schaefer marketing marketing over coffee media hacks new marketing labs online social network podcast podcasting six pixels of separation social media 101 social media marketing strategy the death of social media trust agents twist image