Love the Work You Do

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The Love the Work You Do podcast is for leaders (and aspiring leaders) who want to be more productive and purposeful in their work. Each week, Erica Castner will share resources and best practices in: business development, leadership, career training, boosting confidence, productivity, and more.

Erica Castner


    • Sep 28, 2023 LATEST EPISODE
    • monthly NEW EPISODES
    • 28m AVG DURATION
    • 152 EPISODES


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    Latest episodes from Love the Work You Do

    Discover Your Speaking Path - Episode 154

    Play Episode Listen Later Sep 28, 2023 19:33


    Whether you're a seasoned speaker looking to enhance your skills, or an aspiring speaker taking your first steps into the spotlight, this episode is packed with valuable insights to help you discover your speaking journey. Host Erica Castner shares her own experiences and lessons learned along her speaking path, including the importance of defining your speaking path and clarifying your speaking goals. She also emphasizes the need to identify your ideal expertise and provides tips on brainstorming speaking topics that will resonate with your audience. To wrap up the episode, Erica offers intentions and actionable steps to help you take control of your speaking path. If you've ever wondered how to streamline your speaking opportunities and achieve your biggest business goals, this episode is a must-listen. So grab your notebook and get ready to discover your speaking path on this exciting episode of The Heart of Marketing You Podcast! Here are a few key takeaways you'll learn: [00:02:50] Short preparation time is essential for effective speaking. [00:06:30] Building network, attracting influence, monetizing speaking opportunities. [00:07:47] Free guide helps align speaking goals and expertise. [00:13:51] Choose speaking topics aligned with the audience's needs. [00:16:20] Take action and practice to improve speaking. [00:19:01] Find relevant speaking gigs to make an impact.

    Increasing Your Visibility in a Crowded Market - Episode 153

    Play Episode Listen Later Sep 26, 2023 21:22


    In this episode, we are diving deep into a topic that is relevant to so many of my clients - increasing your visibility in a crowded market. We all know how challenging it can be to stand out when there are so many others in our industry doing the same thing. But fear not, my friend, because I have some incredible strategies and insights to help you shine among the competition. Throughout this episode, I will be sharing a list of tried and tested tactics that you can implement to boost your visibility and create a lasting impact in your industry. Now, I want to make it clear that you don't have to do every single thing on this list. In fact, I encourage you to pick one or two strategies that resonate with you and focus on establishing consistent habits around them. By doing so, you will be able to make a significant impact on your brand awareness and attract the right audience. If you're ready to take your visibility to the next level, make sure to grab your pen and paper or head over to the Show Notes page at Ericacastner.com/153-2 for additional resources and references mentioned in this episode. So, without further ado, let's dive in and discover the strategies that will help you shine in a crowded market. Get ready to make your mark and be seen! Here are a few things I shared in this episode: [00:04:33] Tools to connect with customers and leverage social media for engagement and service. [00:08:16] Utilize other platforms to reach a wider audience. [00:10:27] Expand reach by targeting relevant industries and collaborating. [00:17:15] Illustration, infographics, and visuals need context and voice. [00:19:33] Creating transformation through visual content and personal connections.

    How Emotional Intelligence Impacts Your Marketing Efforts - Episode 152

    Play Episode Listen Later Jun 26, 2023 15:25


    If you want to improve your connection with your audience, your emotional intelligence level impacts your marketing efforts. In this episode, we uncover the power of emotional intelligence in building meaningful connections with your audience and fostering authentic relationships. Emotional intelligence, often called EQ, plays a significant role in marketing. It encompasses recognizing, understanding, and managing emotions in ourselves and others. By harnessing emotional intelligence, we can effectively communicate, build trust, and create genuine connections with our audience. So, why is emotional intelligence crucial for marketers? Let's explore: Empathy: Developing empathy allows us to put ourselves in our audience's shoes. By understanding their needs, desires, and pain points, we can tailor our marketing messages to resonate profoundly and address their specific challenges. Empathy humanizes our marketing approach and fosters connections built on understanding and compassion. Self-awareness allows us to recognize our emotions, strengths, and weaknesses. Understanding how we come across others helps us adapt our communication style and build authentic connections. We can deliver genuine and relatable messages by being in tune with our emotions. Active Listening: Truly listening to our audience is a powerful way to demonstrate emotional intelligence. By giving our full attention, valuing their feedback, and responding empathetically, we create an environment where our audience feels heard and understood. Active listening helps us build trust and credibility. Effective Emotional Management: Marketing can be demanding and stressful, but emotional intelligence equips us with the tools to manage our emotions effectively. We can navigate marketing relationships gracefully and professionally by staying calm, composed, and empathetic, even in challenging situations. Emotional intelligence in our marketing efforts allows us to connect with our audience more deeply. It creates an environment of trust, understanding, and authenticity, fostering long-lasting relationships. Remember, by harnessing the power of emotional intelligence, you can elevate your marketing efforts and truly connect with your audience. Thank you for joining us today on "The Heart of Marketing You." If you enjoyed this episode, subscribe to our podcast and share it with others seeking to become better marketers by embracing their authentic selves. 

    Gaining Confidence In Your Marketing Abilities - Episode 151

    Play Episode Listen Later Jun 19, 2023 12:24


    If you want additional tips to help you gain more confidence in your marketing abilities, you're in the right spot. This episode reveals strategies to boost self-confidence and unleash your marketing potential.   Self-confidence is the cornerstone of success in any field, and marketing is no exception. It's the belief in your abilities, value, and worthiness of achieving your goals. Overcoming limiting beliefs, those thoughts that hold us back is essential for unleashing your true potential.   So, how can you gain more confidence in your marketing abilities? Here are some practical steps you can take: Recognize your strengths: Take inventory of your skills, knowledge, and accomplishments. Celebrate your successes and acknowledge your unique talents. Embracing your strengths boosts your self-confidence. Challenge your limiting beliefs: Identify the beliefs that limit your potential. Question their validity and replace them with empowering beliefs. Remember, your mindset plays a significant role in your marketing journey. There is a bonus exercise I share in the episode to help you challenge your limiting beliefs. Practice patience: Every skill you have takes time to happen. When learning new marketing skills, treat yourself with the same empathy and understanding you would offer a friend. Remember that mistakes and setbacks are growth opportunities.  Take small, consistent steps: Break down your marketing goals into smaller, manageable tasks. Each step you take toward your goals builds confidence and momentum. Celebrate your progress along the way. Check out Darren Hardy's book, "The Compound Effect." You unlock your true potential as a marketer by mastering self-confidence and overcoming limiting beliefs. Embrace your unique abilities and let your authentic self shine through your marketing efforts. Want some additional resources? Check out this list: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Set up your Podcast Guest Directory Listing HERE

    Foundation of Being a Great Marketer - Episode 150

    Play Episode Listen Later Jun 12, 2023 15:58


    The foundation of being a great marketer stems from the connection between personal growth and marketing success. So often, we think the only thing that improves our marketing abilities is knowing all the tactics. Although "tactics" help, there are a few other qualities you need to have to connect with your audience and make you more "marketable" as a service provider. Here are a few practical tips to get you started: Start seeking more opportunities to market yourself - This doesn't mean you have to do more things. But what are you good at, and how many more of these opportunities can you "double down" on? Strengthen your skills – the more valuable you are in your industry, the more confident you'll be. Do you need to get a coach, certification, or other kind of training? If so, decide how to get that support sooner than later.  Build quality relationships - Build relationships with others to take the pressure off you to always be in self-promotion mode. Start with reconnecting with your existing network. There's an exercise included in this episode to reconnect with your network.   Work on you - This is so much more than self-care. When you become a better version of yourself, you attract better people and better experiences. Read personal growth books or invest in coaching or counseling. Want some additional support in building an excellent foundation for your marketing skills? Check out these resources: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Set up your Podcast Guest Directory Listing HERE

    Where to Find Quality Strategic Partnerships - Episode 149

    Play Episode Listen Later May 24, 2023 15:25


    In this episode of "The Heart of Marketing You," we explore the world of strategic partnerships and uncover where to find people you want to align with professionally. This is one of my favorite topics to discuss as your business growth depends on who knows you and how you can tap into the power of those connections.  Once you know who you're looking to connect with, plenty of channels exist to find them. This episode will teach you how these channels can lead to powerful partnerships that drive business growth and success.  Here's what you'll learn in this episode, "Where to Find Strategic Partnerships": Understand the significance of strategic partnerships in business growth Discover how industry conferences and events provide networking opportunities Leverage national professional associations and networks to find like-minded partners The best way to utilize online platforms and communities for effective networking Engage in collaborative projects and initiatives to foster strategic partnerships. Remember, strategic partnerships are crucial to business growth, so start exploring the various avenues for finding valuable partnership opportunities. Until next time, keep marketing with your heart! Once you've listened to the episode, I'd love to hear your thoughts. Share your biggest takeaway by leaving a review here. When you do this, it helps more people hear the podcast.  Other resources you might find helpful: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Grab the free toolkit, "Position Your Expertise," HERE Sign up for the Free Masterclass "Branding Beyond Your Backyard"

    Making the Most Out of Your Networking Events - Episode 148

    Play Episode Listen Later May 15, 2023 18:57


    In this episode, I'll share how to make the most out of your networking opportunities. Whether you're a seasoned networker or new to the scene, these strategies will help you elevate your networking game and make valuable connections. As you listen, some of this advice may sound counter-intuitive. However, if you stick with me to the end, these tips on how to make the most of your networking events will make more sense. Here's what you'll learn in this episode, "Making the Most Out of Your Networking Opportunities": The first thing to consider before you even walk into an in-person or virtual networking event How to identify professionals already talking and marketing to your ideal client and the value of finding events where they are hanging out The biggest assumption professionals make at networking events that ruin their reputation Two power questions that will make you appear more valuable and memorable How to end a conversation with those you want to stay in touch with at networking events. Once you've listened to the episode, I'd love to hear your thoughts. Share your biggest takeaway by leaving a review here. When you do this, it helps more people hear the podcast. Other resources you might find helpful: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears Set up your Podcast Guest Directory Listing HERE The Heart of Marketing You Podcast is for business owners and service professionals who want authentic and relevant marketing strategies to help them find, connect, and convert their ideal clients and build a dream team to support their business growth vision.

    Five Ways to Market Yourself for Free

    Play Episode Listen Later May 8, 2023 12:59


    In this episode, we discuss five ways to market yourself for free. Whether you're an entrepreneur, freelancer, or business owner, these strategies will help you reach new audiences and establish yourself as a thought leader in your industry. Although some of these strategies might seem like ones you've heard of before, I caution you to listen to this episode with a fresh perspective.  As you listen to the episode, consider the ONE strategy you'll use to promote your expertise for free rather than focusing on implementing all of them. With that said, focusing on one strategy will simultaneously help you develop plans to apply the other strategies mentioned in today's episode. Here's what you'll learn in this episode: Tips for creating valuable content that showcases your skills and knowledge Why being a podcast guest is a great way to promote your expertise The secret to creating more engagement through your social media channel A strategy I use to build my email list and stay top of mind with an audience of your ideal clients The importance of building relationships and collaborating on projects that promote your expertise Once you've listened to the episode, I'd love to hear your thoughts. Share your biggest takeaway by leaving a review here. When you do this, it helps more people hear the podcast. Other resources you might find helpful: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears The Heart of Marketing You Podcast is for business owners and service professionals who want authentic and relevant marketing strategies to help them find, connect, and convert their ideal clients and build a dream team to support their business growth vision.

    How to Get Out of Your Head in Your Marketing Efforts

    Play Episode Listen Later May 1, 2023 13:26


    If you get in your head with your marketing efforts, this episode is for you. In addition to launching a new podcast episode, I am excited to share that were are rebooting the show with a new name, "The Heart of Marketing You". One of the major reasons we are renaming the show is that as much as "tactics" are important for your marketing goals, you'll get better results when you are authentic and can show your ideal clients that you care about their success. And, to get us started on a solid foundation with this message, this episode was created to get you out of your head (self-doubt) in your marketing efforts. Some of the reasons you get in your head with your marketing efforts are: You're not sure what to say You don't want to sound salesy You're afraid of other people's judgment Sound familiar? If so, you'll want to listen. Here's what you'll learn in this episode: A simple exercise to do when you lose your way with your marketing efforts (psst...this helps me get out of my head from time to time, also) What to say to get other people to connect with your message and expertise faster How to get others on board with your goals and aspirations so they can help you One of my favorite strategies I use to share my marketing message with more authenticity and how to connect with others in the process Once you've listened to the episode, I'd love to hear your thoughts. Share your biggest takeaway by leaving a review here. When you do this, it helps more people hear the podcast. Other resources you might find helpful: Expand Your Brand Without Breaking the Bank Stop Overthinking Your Professional Decisions Overcoming Your Visibility Fears The Heart of Marketing You Podcast is for business owners and service professionals who want authentic and relevant marketing strategies to help them find, connect, and convert their ideal clients and build a dream team to support their business growth vision.

    Expanding Your Brand Without Breaking the Bank - Voices of Impact - Episode 145

    Play Episode Listen Later Mar 20, 2023 21:07


    If you're looking for ways to expand your brand awareness without breaking the bank, this "Voices of Impact" episode is for you. No matter where you are in your business-building journey, you can implement each of the tips I share in this episode starting today. Here are a few highlights I cover in this episode titled "Expanding Your Brand Without Breaking the Bank": How to identify other professionals who are already marketing to your ideal clients so that you can leverage each other's audience One of the most overlooked places to connect with influential professionals in your community Examples of "power collaborations" and how to use these to expand your brand awareness faster After you listen to this episode, tell me via email which one of these tips you will use to expand your brand without breaking the bank.

    How to Identify and Overcome the Barriers Holding You Back - Episode 144 - Voices of Impact

    Play Episode Listen Later Mar 13, 2023 34:50


    In this episode, we will explore how to identify and overcome the barriers holding you back, especially those related to self-limiting beliefs. We will discuss how to identify these beliefs and provide actionable steps to overcome them. Self-limiting beliefs can be a significant obstacle to achieving your goals and living your best life. By recognizing and overcoming these beliefs, you can break free from the barriers holding you back and live a more fulfilling life. Here are the viewpoints we'll cover: Definition of self-limiting beliefs and why they are harmful  Common examples of self-limiting beliefs The impact of self-limiting beliefs on your life and goals How to recognize when you are holding onto a self-limiting belief What is the Definition of self-limiting beliefs, and why are they harmful? Self-limiting beliefs are negative thoughts or beliefs about ourselves, our abilities, or our potential. These beliefs can prevent us from reaching our full potential and create a mental barrier holding us back from achieving our goals. Self-limiting beliefs are harmful because they can limit our growth, keep us in old patterns and behaviors, and prevent us from taking risks and trying new things. When we hold onto self-limiting beliefs, we often create a self-fulfilling prophecy where we unconsciously act in ways that reinforce our negative thoughts, reinforcing the negative outcomes we fear. Self-limiting beliefs can also lead to low self-esteem, self-doubt, and insecurity. They can cause us to feel unworthy of success or happiness and keep us from taking the necessary steps to achieve our goals. What are some common examples of self-limiting beliefs? There are many types of self-limiting beliefs, which can manifest in different ways depending on the individual and their life experiences.  Here are some common examples of self-limiting beliefs: "I'm not good enough." "I'm too old/too young." "I'm not smart enough." "I'm not deserving." "I'm a failure." "I'm not creative." "I'm too busy." Here are some ways that self-limiting beliefs can hold you back: Limits your potential: Self-limiting beliefs create mental barriers that prevent you from exploring your full potential. When you believe you're incapable or deserving of success, you limit your ability to achieve your goals. Creates fear and anxiety: Self-limiting beliefs can lead to fear and anxiety, as you may worry about failure or not living up to expectations. This fear can prevent you from taking risks and trying new things. Affects self-esteem: Self-limiting beliefs can negatively impact your self-esteem, making you feel less confident and less deserving of success or happiness. Causes self-sabotage: When you hold onto self-limiting beliefs, you may unknowingly engage in self-sabotaging behaviors that reinforce these beliefs. For example, you procrastinate, leading to missed opportunities and stagnation. Limits growth and development: Self-limiting beliefs can prevent you from exploring new ideas, learning new skills, or pursuing new opportunities. This can limit your personal and professional growth and development. How can someone recognize when they are holding onto a self-limiting belief? Negative self-talk: Pay attention to the things you say to yourself. Do you often criticize or belittle yourself? Do you use negative language when describing yourself or your abilities? Avoidance or procrastination: Do you avoid certain activities or situations because you believe you're not good enough, smart enough, or deserving enough? Do you procrastinate or put off tasks because you fear failure?  Comparison to others: Do you often compare yourself to others and feel inadequate as a result? Do you believe others are more talented, successful, or deserving than you? Fear of failure: Do you avoid taking risks or trying new things because you're afraid of failing? Do you see failure as a reflection of your worth or abilities? Feeling stuck or stagnant: Do you feel you need to progress in your life or goals? Do you feel like you need help getting out of a rut or not living up to your potential? If you recognize any of these signs in yourself, it may be a sign that you are holding onto a self-limiting belief.  Take some time to reflect on your thoughts and beliefs and identify any negative patterns or beliefs that may be holding you back. Want to UNLEASH your inner badass? Join me for the "She's Unstoppable" Experience.  Register for the "She's Unstoppable Experience" here!

    How to Stop Overthinking Your Professional Decisions

    Play Episode Listen Later Feb 17, 2023 36:35


    In this episode, Erica discusses how to stop overthinking your biggest professional decisions and how to get more clarity on what's most important in achieving your goals. She also shares a few takeaways and examples she learned during a recent panel discussion she moderated for Dress for Success SW Florida.  Here are a few talking points discussed in this “Voices of Impact” episode: What are the root causes of overthinking? Why your overthinking tendencies are keeping you stuck How to take action, in spite of negative feelings or emotions How to plug into a community of female small business owners, service professionals, and creators who have a big vision to create impact and change Are you a female small business owner, service professional, or creator that has a big vision to impact more people with your work? If so, join us inside our free community, "Small Business | Big Vision" Collective. Join here.

    Capture Leads with Your Speaking and Content Marketing Efforts – Episode 142

    Play Episode Listen Later Jan 14, 2023 32:01


    In today's episode, we'll discuss getting more people into your sales funnel through speaking opportunities. If you want to expand your reach, there's no better way to get out there and share your message with a broader audience. But how do you tailor your presentation so that your audience goes from "listener" to "quality lead"? We'll be sharing tips and techniques for crafting a compelling personal branding message that resonates with your audience and helps you capture those valuable leads. Here are a few talking points discussed in this "Voices of Impact" episode: The most important thing to consider before you speak anywhere The best way to entice the audience to learn more about your services How to establish trust with leads so that they work with you sooner How to get a FREE 1:1 strategy call with Erica to help you "Master Your Message." Book here Listen to other episodes in this mini-series: Part 1 - “Determine Your ‘It' Factor” Part 2 – “Get Others to Share Your Message and Sing Your Praises” Part 3 – “Crafting Your Authentic Message” Part 4 – “Overcoming Your Visibility Fears”

    Overcoming Your Visibility Fears – Episode 141

    Play Episode Listen Later Jan 13, 2023 22:52


    In this episode, we'll discuss the fears that often hold us back from fully embracing our brand message and being more visible. Whether it's fear of criticism, failure, or fear of the unknown, we'll discuss strategies for overcoming these fears and stepping into the spotlight with confidence. Get ready to take some actionable steps toward being more visible and making a more profound impact with your expertise. Here are a few talking points discussed in this "Voices of Impact" episode: The best approach to tackling your fears How to "flip the script" on negative feelings Whom to turn to for support when you need a pep talk Small steps to take to feel more confident Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today. Listen to other episodes in this mini-series: Part 1 - “Determine Your ‘It' Factor” Part 2 – “Get Others to Share Your Message and Sing Your Praises” Part 3 – “Crafting Your Authentic Message”

    Crafting Your Authentic Message – Episode 140

    Play Episode Listen Later Jan 12, 2023 24:53


    In this episode, we're talking about crafting an authentic personal brand message that resonates with your audience and helps you stand out in a crowded market. Whether you're a solopreneur, business owner, or aspiring leader, having a clear and compelling personal brand message is crucial to building trust, credibility, and influence. You'll also learn practical tips for creating and communicating your message in a way that feels like your personality. Here are a few talking points discussed in this "Voices of Impact" episode: What to say to your audience so that they "know, like, and trust" you faster Where to find inspiration to craft your authentic message How often should you be getting in front of your audience What to do when you start doubting yourself Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today. Listen to other episodes in this mini-series: Part 1 - “Determine Your ‘It' Factor” Part 2 – “Get Others to Share Your Message and Sing Your Praises”

    Get Others to Share Your Message and Sing Your Praises - Episode 139

    Play Episode Listen Later Jan 11, 2023 22:36


    In this episode, we'll discuss getting other professionals to share your brand's message with their audience. Getting other people to spread the word about your brand can be a powerful way to reach new audiences and increase your visibility. We'll explore some strategies for building relationships and partnerships with other professionals and some collaboration ideas. Here are a few talking points discussed in this "Voices of Impact" episode: Determine which industries complement yours and why you should be getting to know them. Where to find and connect with these industry professionals Ideas on how to collaborate with other people to leverage your marketing efforts How most collaborations and massive deals get formed Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today. Listen to Part 1 of this mini-series “Determine Your ‘It' Factor” here.

    Determine Your "It" Factor with Erica Castner - Episode 138

    Play Episode Listen Later Jan 10, 2023 21:07


    In this episode, we'll explore how to identify your personal brand's "it" factor and use it to your advantage in your career and personal life. Your brand is the unique combination of qualities, skills, and experiences that make you who you are, and it's an essential aspect of how you present yourself to the world. Your personal brand's "it factor" is something special that sets you apart and makes you memorable. It makes you stand out in a crowded market and helps you connect with your audience. Here are a few talking points discussed in this "Voices of Impact" episode: The most important thing you need to know before mapping out your visibility plan How to come up with "who" you need to be in front of How to set yourself apart from others in your industry? What are the best marketing methods for you? Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.

    Elevate Your Visibility & Build Your Audience with Erica Castner – Episode 137

    Play Episode Listen Later Jan 9, 2023 21:38


    We have some exciting news to share about our podcast's upcoming season. After receiving feedback from many of you, we have decided to shift the focus of the "Voices of Impact" Podcast. Starting with our next season, we will be focusing on helping our listeners get more sales and build an audience through speaking opportunities. To kick off the new season, Erica has recorded a mini-series called "The Ultimate Guide to Elevate Your Visibility & Build an Audience”. This five-part series will cover how to: Determine your "it" factor Get others to share your message Craft your authentic message Overcome your "visibility" fears Capture quality leads with your speaking opportunities and content marketing efforts After this kick-off series, we will feature interviews with successful business owners and service providers. These leaders will give you ideas to help elevate your visibility so that you can build an audience, boost sales, and drive massive impact with your voice. Whether you're just starting to speak or looking to take your career to the next level, these new episodes will help you master the art of public speaking. Thank you for your continued support, and we can't wait for you to join us on this exciting new journey. Stay tuned for more details on the upcoming season of the "Voices of Impact" Podcast. Be sure to download the FREE "Ultimate Guide to Elevate Your Visibility and Build Audience" here. (There are a few tidbits in the guide that I need more time to cover outside the podcast episode's scope. So, grab a copy of this guide today.)

    How to Crush Your Bold Goals with Sara Mayer

    Play Episode Listen Later Jul 5, 2022 21:15


    Got a bold goal you want to "crush"? In this "Voices of Impact" episode, I  chat with Sara Mayer, the owner, and creator of Sara Mayer Consulting. Sara is your go-to expert on organizing your hectic days, weeks, and months into manageable, and functional chunks of work. She's also the host of the Bold Goal Crusher Podcast. The main points Sara wants you to get from our conversation: Schedule time on your calendar every week to work toward your objectives, especially if they are challenging. Celebrate small wins as you achieve your goals. If you can get to the point where you've put in enough effort that it propels you forward, you'll be well on your way to achieving that goal and future ones. Sara's book recommendation is "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell Full show notes can be found over at https://ericacastner.com/136 Want to organically reach your ideal clients, beyond your local market? Download the FREE "Position Your Expertise" Toolkit over at htps://ericacastner.com/toolkit 

    5 Things to Consider Before You Apply For Speaking Opportunities

    Play Episode Listen Later Jun 14, 2022 17:11


    Leverage Your In-Person and Online Presence

    Play Episode Listen Later Jun 7, 2022 12:10


    Build Your Audience Beyond Your Backyard

    Play Episode Listen Later May 31, 2022 17:04


    Want to build your audience beyond your local market? In this episode, Erica Castner shares four simple ideas to support your audience-building efforts.

    How to Grow Your Online Presence

    Play Episode Listen Later May 24, 2022 23:50


    In this episode, I share four strategies to help you grow your online presence. You'll learn how to: Get more reach with your content creation efforts Bridge the gap between your in-person and online presence efforts Elevate your online presence, even if you're not creating content Leverage other people's wisdom in order to achieve your business growth goals faster Resource mention: Speakers & Podcasters Collaborate Community - Connect, collaborate, and create content with others to grow your visibility and build your audience faster. Join here ericacastner.com/community    

    Why your marketing efforts are falling flat and what to do instead

    Play Episode Listen Later Apr 11, 2022 21:23


    Do you feel like your marketing efforts are falling flat? If so, this episode is for you. I am going to share the top five mistakes most on-line experts and service providers do that keep them from achieving the sales and revenue results they want for their business. In this episode, you will also hear about how to fix these mistakes. Want to dive deeper into this topic? I've included a special invitation to join my mentor, James Wedmore for his next "Nail Your Niche" workshop. Learn more about the workshop at https://www.ericacastner.com/idealclient

    Navigating LIfe's Plot Twists with Tracie Root - Episode 130

    Play Episode Listen Later Mar 30, 2022 33:09


    There's a pretty good chance you are trying to navigate all of life's plot twists. My guest in the episode, Tracie Root, wants to help you with this. She said goodbye to corporate America and found her new calling in the coaching world after a personal family tragedy. Now, Tracie serves women ready to transition in her impactful group coaching programs and in The Gather Community, so they can be BOLD in life and business!

    Letting Go of Guilt as a Professional Mom with Daniela Wolfe - Episode 129

    Play Episode Listen Later Mar 29, 2022 25:59


    Are you a working mom who feels guilty for your professional goals? If so, this episode is for you. In this episode, I chat with Daniela Wolfe. She helps working moms ditch the guilt and overwhelm, productively manage daily tasks with ease, and create time for self-care every day. She has been a Licensed Master Social Worker for twenty-six years, focused on self-care, stress management skills, mindfulness, relationships, parenting, and managing all the chaos of life. She is also a working mom of two.

    Creating Habits That Support the Results You Want with Lesley Logan - Episode 128

    Play Episode Listen Later Mar 28, 2022 24:28


    Are you struggling to get the results you want in your business or life? If so, it might be because your current habits don't support your goals. In this episode, I chat with Lesley Logan, a certified Pilates teacher, habits & mindset coach, founder of OnlinePilatesClasses.com. Teaching since 2008, she has run multiple studios, has trained hundreds of people to become teachers themselves, and has taught thousands of students. When not teaching, she's hosting her podcast, “Be It Till You See It” or she is traveling the world, leading pilates and mindset retreats.

    Turn Your Passion into a Sustainable Business with Jan Ditchfield - Episode 127

    Play Episode Listen Later Mar 25, 2022 31:19


    Want to turn a passion project into a sustainable business? If so, this episode is for you. In this episode, I chat with Jan Ditchfield. She is an award-winning social entrepreneur and business educator. With over 20-years of experience in business development, marketing and operations, Jan built her career helping businesses to thrive.  She now teaches purpose-driven women the proven strategies to start or grow a small business of impact – and how to market and run it so they can transform their passion into profits.

    The Emergent Mindset: Four perspective shifts for leaders to evolve with Dr. Ciela Hartanov - Episode 126

    Play Episode Listen Later Mar 24, 2022 28:43


    According to our guest for this episode, Dr. Ciela Hartanov, the key to leaders evolving faster is by adapting four perspective shifts to help them develop an emergent mindset.  Ciela has a research background in Culture and Human Behavior and has applied her knowledge of human behavior to organizations for almost two decades. She currently runs humcollective, a boutique strategy and innovation firm that helps companies, executives, and teams make sense of the forces shaping the future and prepare strategically. She is also a host for the Questioning Work podcast.

    The Key to Creating True Intimacy...and it's Not Just About Sex with Liza Carden - Episode 125

    Play Episode Listen Later Mar 23, 2022 20:45


    If you are wanting to create true intimacy in your marriage or partnership, this episode is for you. In this episode, I chat with Liza Carden. She is the founder of Liza Carden coaching and also LG Howard & Company Salon. In her coaching business, she helps female entrepreneurs reconnect with their spouses and discover true intimacy in their marriage.

    How to Navigate A Custody Case Like a Warrior with Reneé Rodriguez - Episode 124

    Play Episode Listen Later Mar 22, 2022 31:08


    If you or someone you know is going through a custody case, this is the episode to listen to. In this episode, I chat with Reneé Rodriguez. She has helped women win physical and legal custody by teaching them how to go into court with a "noble warrior" approach and showing the family court they are the healthier parent. A coach for 25 years, she has trained to become an expert in Narcissistic Personality Disorder and Domestic Violence Advocacy to help mothers deal with cruel co-parents.

    How to Recognize and Heal from Self-Betrayal with Lora Cheadle - Episode 123

    Play Episode Listen Later Mar 21, 2022 28:18


    Do you feel burned out more often than not? If so, you might actually feel that way because you're feeling guilty from your own self-betrayal. Want to know how to recognize (and heal) from self-betrayal? In this episode, I chat with Lora Cheadle. She shows women how to move beyond soothing the symptoms of burnout and resolve the root cause, which is oftentimes betrayal. She shows individuals and teams how to break free from burnout to create meaning and satisfaction both personally and professionally so they can live and express themselves fully before it's too late.

    How to Find Your Ideal Clients with Katlynn Pyatt - Episode 122

    Play Episode Listen Later Mar 18, 2022 26:04


    Katlynn is the host of the Start Marketing podcast, a former plant killer and killer marketing strategist. She's all about making marketing more accessible and actionable for small businesses. She has a wonderfully handy husband, three energetic children, two cats, and a dog.

    Debunking the Time Management Myth with Hanifa Barnes - Episode 121

    Play Episode Listen Later Mar 17, 2022 27:27


    Hanifa Barnes, Esq., MBA is a time management coach and educator with 15+ years of leadership experience helping conscious professionals to manage their time using deliberate and actionable strategies. As a wife and mother of four, the former professional actor turned education executive, developed a 4% strategy to give her clients access to lifelong techniques to transform their relationship with time.

    Importance of Clearing Physical Clutter with Julie Coraccio - Episode 120

    Play Episode Listen Later Mar 16, 2022 21:55


    Julie Coraccio is an award-winning professional life, and end of life, organizer, certified life coach, and professional declutterer. She is passionate about supporting people in clearing clutter in all areas of their lives; getting organized, and becoming more mindful and aware. She hosts the popular podcast, "Clear Your Clutter Inside & Out" and is the author of 15 books.

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    Relationship Habits to Improve Your Marriage with Cheri Timko - Episode 119

    Play Episode Listen Later Mar 15, 2022 26:34


    Cheri Timko is a Relationship Coach who helps women deepen their connection with their current partner so they can have the relationship they long for. She has been happily married for 20 years. She is a veteran psychotherapist and homeschool mom to three teenage daughters.

    3 Sneaky Ways you Self Sabotage with Kari Davis - Episode 118

    Play Episode Listen Later Mar 14, 2022 20:31


    Kari Turner Davis is founder of thewellteam.com and a certified Holistic Life Coach and an essential oils educator.  Kari is passionate about empowering women with the tools they need to find freedom while embracing the idea of a natural and non-toxic lifestyle in their products and mindset.  Kari and her husband, Bobby, live in Naples, Florida with their combined five children.

    Building Global Impact Through Platforms of High-Leverage Visibility with Chesline Pierre-Paul - Episode 117

    Play Episode Listen Later Mar 11, 2022 40:40


    Chesline Pierre-Paul is a multi-award-winning global impact expert and executive coach. They help C-suites & world leaders wake up to freedom by leading purpose-driven lives & careers in and out of corporate. They work with mission-driven global brands & high-level executives and help them double growth and revenue within 12 months flat.

    Conquer Your Cravings with Jillian Lama - Episode 116

    Play Episode Listen Later Mar 10, 2022 29:18


    Jillian Lama is a certified life and weight loss coach and creator of the Body You Crave Method. She teaches high caliber women how to end emotional eating and stop hating their bodies, so that they can lose weight and easily maintain it, eating the foods they LOVE.

    How to Attract Clients Through Email with Samantha Miles - Episode 115

    Play Episode Listen Later Mar 9, 2022 20:59


    Samantha Miles, founder of Catchiest Copy, is a copywriting expert for personal brands who want to make sales by just being and sounding like themselves. Samantha is a former stand-up comic who has opened for Margaret Cho and Jimmy Carr and uses her comedy writing skills for copy that gets laughs and clients to line up to work with you.

    How to Be a Rockstar Podcast Guest with Erica Castner

    Play Episode Listen Later Mar 8, 2022 27:54


    rockstars erica castner rockstar podcast
    Building a Supportive Community with Alina Boyte - Episode 113

    Play Episode Listen Later Mar 7, 2022 37:33


    Alina Boyte is the founder and CEO of the Changemaker Institute and a tenured law professor at Mississippi College School of Law. Established entrepreneurs hire her to reveal the hidden impact in their business so they can pursue a social impact mission and be still profitable. She helps them create, build, and launch sustainable social impact businesses they love.

    Holistic Wealth with Keisha Blair - Episode 112

    Play Episode Listen Later Mar 4, 2022 29:45


    Keisha Blair is the award-winning, international bestselling author of Holistic Wealth: 32 Life Lessons to Help You Find Purpose, Prosperity, and Happiness. She is the Founder of the Institute on Holistic Wealth and her work has been featured in the New York Times, Real Simple Magazine, Forbes, the Harvard Business Review, Essence Magazine, just to name a few. Keisha is also the host of the Holistic Wealth podcast. 

    How to Break Free From Stress and Anxiety Naturally with Dr. Alice Fong - Episode 111

    Play Episode Listen Later Mar 3, 2022 24:08


    Want to break free from stress and anxiety naturally? In this masterclass episode, I have invited Dr. Alice Fong is a naturopathic doctor and founder of Amour de Soi Wellness. She helps busy professionals break free from stress, anxiety, and burnout naturally so they can live happier, healthier, and more fulfilled without sacrificing performance using a 5-step holistic approach called the AMOUR System.

    Courage to Be What You Want to Be with Terri-Ann Richards - Episode 110

    Play Episode Listen Later Mar 2, 2022 28:05


    Want to have more courage to be what you want to be? In this masterclass episode, I have invited Terri-Ann Richards, a 16+ year serial entrepreneur who has built six-figure businesses, bought, sold, and partnered in more than eight companies, all while raising two beautiful children.

    Improving Your “Closing Rates” in Sales with Alice Shikina - Episode 109

    Play Episode Listen Later Mar 1, 2022 19:01


    Want to improve your closing rate in your sales efforts? In this masterclass episode, I have invited Alice Shikina, an international speaker, author of "Negotiating with Your Kids", mediator and negotiation coach. She loves to empower female entrepreneurs by practicing their negotiation skills and seeing the opportunities where they can negotiate. In her free time, she enjoys hiking and spending time with her two boys.

    Leverage Your Professional Strengths with Jodi Henson - Episode 108

    Play Episode Listen Later Feb 27, 2022 31:25


    In this episode, we have invited Jodi Henson. Jodi Henson is a business consultant and entrepreneur who lives in north Florida with her husband. She works with small businesses and aspiring business owners to help them develop and grow their businesses, overcome obstacles, and achieve their goals. Today, Jodi will talk about her work in helping small businesses, impacting them as she helps them grow and succeed.

    How to Be More Connected to Yourself with Molly Odell - Episode 107

    Play Episode Listen Later Feb 26, 2022 35:33


    In this episode, we have invited Molly Odelle. She has a background in clinical nursing equipped with being a holistic coach and Reiki master. Molly's goal is to help entrepreneurs become the best versions of themselves by balancing their personal and professional lives.  She will be sharing with us today all about the connection of a person's physical, emotional, and spiritual aspects of the body that will surely help them become more productive in life!

    Inner Work to Make Your Community Thrive with Chantel Rhodes - Episode 106

    Play Episode Listen Later Feb 25, 2022 34:56


    Want to help your community thrive? It begins with your own inner work. In this episode, we have invited Chantel Rhodes. She is a child advocate for Golisano Children's Hospital in Fort Myers, Florida, and has been involved with human rights campaigns her entire adult life. She first joined the Black Lives Matter movement while studying to get her master's degree at Georgia State University in Atlanta. Chantel is passionate about expanding awareness regarding social issues, increasing cultural competency, promoting equal opportunity, fostering mental health, and decreasing social and health disparities.

    How to Scale Your Business Without Stress with Shan Berries - Episode 105

    Play Episode Listen Later Feb 7, 2022 28:12


    Eager to scale your business without stress? In the episode, Shan Berries shares simple strategies to help you open up new markets with confidence. Shean is a former morning show radio host who started shades by Shan Cosmetics in 2018. Today, her makeup can be found in stores across the West Coast and in Ipsy bags across the nation. She also is a new mom and she has an amazing non-profit organization. 

    How to Get Clarity on Your Priorities with Darla Bonk - Episode 104

    Play Episode Listen Later Feb 3, 2022 22:40


    Do you find it hard to get clarity on your priorities? I've invited my dear friend, Darla Bonk to share how you can get more clear about what's important to you, even in the ever-changing demands of the world. Darla Bonk grew up in Fort Myers, Florida. Her professional experience has taken her from Executive Sales Leadership in Fortune 200 companies traveling the country to Executive Director for the American Cancer Society to coaching and consulting, partnering with her husband in their company, Architectural Metal Flashings, and serving as a local councilperson.  Darla and her husband have four kids, are staunch community supporters with various non-profits, their local church, and local and world mission organizations.

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