Podcasts about produce your podcast

Growing your business through podcasting doesn't mean choosing between hosting or guesting. It's not either/or — it's both/and. When you use them strategically, they can fuel each other — boosting visibility, growing your audience, and converting more leads. Traci DeForge of Produce Your Podcast is a great example. She owns a podcast production company, and started using guesting to grow her business (and podcast) and this episode she shares why and how. When used in tandem they can make a killer visibility and authority booster AND be the perfect way to create content to amplify your message and get leads and clients.    Discover why podcast guesting can be a game-changing audience growth strategy The secret to repurposing content without exhausting your creative energy How guesting on other shows can actually help you grow your own podcast  How a client, with this one tweak in podcast targeting, increased book sales Tips on how to get more leads and ROI from your podcast guest appearances  A practical method for keeping content flowing during your busiest seasons   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest  

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you leveraging the power of podcasting to grow your agency? Whether through guest appearances on industry shows or hosting your own podcast, this medium offers unique opportunities to showcase expertise and connect with potential clients. However, while appearing on established podcasts can help spread your message, creating your own show ultimately provides greater control over brand messaging and client conversion. For marketing agencies, podcasting has become an essential marketing tool that can drive significant conversions. Today's featured guest, a podcast expert, specializes in helping clients navigate the complex balance between audience value and revenue generation. She tackles crucial questions many business owners face in their podcasting journey: optimal timing for monetization, strategies for brand partnerships, and most importantly, maintaining focus on audience benefit. Her insights reveal how to build a podcast that not only generates revenue but also provides lasting value to listeners. Traci DeForge is the founder and CEO of Produce Your Podcast, an award-winning podcast and marketing agency that is well-known for helping clients leverage their podcasts for revenue growth. She discusses the significant role podcasts play in driving revenue for business owners and consultants and shares her insights on best practices for pitching to get on podcasts, tips for being an effective podcast guest, and why the best call to action is leading people back to your own podcast. In this episode, we'll discuss: The easiest way to be a great podcast guest. The importance of storytelling to capture your podcast audience. AI-generated podcast content and it's limitations. How to re-energize a stale podcast. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Smart Pricing Table: Today's episode of the Smart Agency Masterclass is sponsored by Smart Pricing Table, an award-winning proposal software built just for marketing agencies and designed to handle your unique challenges and cut down the time you spend on proposal as much as 90%. Go to smartpricingtable.com/smartagency to see if this is the missing piece your agency needs. Schedule a demo and get 50% OFF for the first two months. Don't Be That Guest: Listen First, Pitch Later As a professional who helps clients maximize their podcast opportunities, Traci emphasizes that while podcasts can be powerful platforms for business owners to share expertise and promote their ventures, success requires a strategic approach. The most critical step before pitching yourself as a guest, she insists, is to actually listen to the show you're targeting. Nothing frustrates podcast hosts more than receiving pitches from people who clearly haven't invested time in understanding their show or audience. A potential guest can immediately stand out simply by demonstrating familiarity with the podcast's format, tone, listener base in their outreach, and more importantly, what value they can bring to that audience. Each show has its unique style and requirements, making a one-size-fits-all approach ineffective. The rise of AI-generated mass outreach has only heightened the importance of personalization. Many people send automated messages with text easily identified as something drafted by AI to be sent to maybe hundreds of people. A personalized approach reflects genuine interest and sets you apart from the countless generic pitches that inundate podcast hosts daily while also establishing rapport. This initial investment of time and effort significantly increases your chances of securing a guest spot and creating valuable content for the show's audience. Tips to Prepare to Be a Great Podcast Guest Once you get in and are set to be a podcast guest, there are ways you can ensure you'll be a great guest who provides great value to the show while making sure you also drive business. First, you want to be prepared for how a host usually runs their show. Ideally, Traci recommends you listen to a few episodes so you'll be familiar with the most important questions they ask and be prepared to answer in a thoughtful way. At the same time, you want to make sure you can come across to the audience as someone who is sharing relevant information about yourself and your business without it becoming an entire infomercial about your business. In this regard, Traci also mentions the importance of having a good call to action. Don't list fifteen different ways people can get in touch with you, but rather one specific request that enables you to continue the conversation with your audience after they've consumed the podcast. Ideally, send people to listen to your own podcast, since there's no better way to grow a show than appearing as a guest on other shows and being exposed to an audience who's already consuming podcast content similar to what you share. Using Storytelling to Captivate Your Podcast Audience As a podcast guest, another good way to get the audience interested in what you do is to sprinkle some relevant stories throughout the conversation in a way that's not staged or phony. People like to hear stories, and if they're success stories this steps up a way for you to connect with someone's pain points or aspirations. This is something that will also greatly help you as a podcast host. At its core, podcasting is about storytelling. Listeners are drawn to narratives that evoke emotions, inspire, and offer relatable experiences. The ability to weave personal stories into discussions creates a sense of intimacy and relatability. Even if you don't consider yourself a natural storyteller, the key is to identify a few authentic stories that you feel comfortable sharing. This approach fosters a genuine connection with listeners who may be grappling with similar pain points or aspirations. When a host shares a success story, it not only provides hope but also establishes credibility, allowing listeners to envision themselves achieving similar outcomes. Why AI-Generated Content Can't Replace Authentic Podcasting Nowadays with AI it's possible for someone to just save a couple of interesting articles about a certain topic, have an AI read it while replicating their voice and tone, and then post it as a podcast episodes after adding their intro and outro music. That's how far the technology has come. However, Traci warns that although these tactics to get episodes out quickly with the least amount of effort can get you into the top of the funnel it'll never replace the trust you build by having an authentic conversation with a guest. Listeners crave authenticity, and the fear remains that reliance on AI-generated content could lead to a robotic and impersonal experience. The podcasting community thrives on the unique perspectives and experiences that individuals bring, and it is this authenticity that sets successful podcasts apart. The ability to engage in sincere conversations about your expertise and passion creates an environment where listeners can truly understand what it would be like to work with you. Unlike written blog posts or advertisements, a podcast allows for a more nuanced and dynamic exchange of ideas. The natural energy of a host's voice, along with their unique inflections and pauses, conveys emotions that text alone cannot replicate. This authenticity becomes a powerful vehicle for connection, enabling listeners to feel as if they are part of a shared journey. How to Reenergize Your Podcast As more creators enter the space, the challenge of standing out and reaching new audiences has intensified. The podcasting world is no longer just about producing quality content; it's equally about ensuring that content is accessible and easily found by potential listeners. This is why if you feel your show is in need of a boost Traci recommends digging into the discoverability, which refers to how easily listeners can find your podcast. As a creator, you must consider how your content appears in search results and how it can be promoted across various platforms. The key elements which affects your podcast's appearance to new listeners goes from simple elements like its name and accompanying description, to how you're utilizing podcast platforms. One of the first steps in enhancing discoverability is conducting a thorough podcast audit. A well-rounded audit should spend a significant amount of time analyzing the state of the podcast, including its format, production value, and how potential listeners are searching for content similar to what the podcast offers. This perspective shift can illuminate gaps in the podcast's visibility and provide a roadmap for improvement. Once you've optimized your content, you could turn to surveying your audience to ensure the content you're putting out is the content they're interested in listening to. You can also look at the way you're putting out that content, paying attention to aspects like whether you should prioritize short-form content over long-form content and what are you doing on each side to convert listeners to the other. Can Small Creators Monetize Their Show? The short answer is, yes. The question of when to monetize a podcast often creates anxiety among creators, particularly those with smaller audiences. However, Traci challenges the common assumption that successful monetization requires massive download numbers. Instead, she emphasizes the importance of strategic planning from the outset – understanding your content direction and identifying potential brand partnerships that align with your message. The power of podcasting as a marketing tool is backed by compelling data: 73% of podcast listeners take action based on their favorite hosts' recommendations. This remarkable statistic highlights both the significant influence podcasters wield and their responsibility to their audience. Understanding this impact should guide creators to prioritize meaningful, high-quality content while strategically integrating promotional elements in ways that feel natural and valuable to listeners. Traci's experience has shown that successful monetization is possible even for podcasts with seemingly limiting factors, such as niche subjects or geographic restrictions. She's witnessed effective pre-launch monetization strategies and profitable small podcasts, proving that audience size isn't the only path to success. The key lies in developing a comprehensive strategy that addresses both audience growth and monetization opportunities. In her view, the only real limitations are those imposed by outdated thinking about what makes a podcast commercially viable. Do You Want to Transform Your Agency from a Liability to an Asset? Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.

Welcome to this revisited episode of the True Fiction Project. Traci DeForge, CEO and Founder of Produce Your Podcast, interviews Lynn Moon (CEO) and Shannon Peason (CFO), Co-Founders of the publisher, Indignor House, about Reenita's new book she launched back in July of 2024! Lynn and Shannon share a bit about the type of authors they typically work with, and how they became connected to Reenita. Lynn shares a lot of the history in India from when this book was written and the impact that it can have on future generations of those who read this book. At the end, you will hear an excerpt from Vermilion Harvest: Playtime at the Bagh written and read by Reenita herself about the forbidden love between an Anglo-Indian school teacher and a Muslim student activist against General Dyer's impending tragedy.  Get your copy of Vermilion Harvest: Playtime at the Bagh here! IN THIS EPISODE: [2:42] How did Lynn and Shannon get started on creating Indignor House?  [4:12] What type of authors were they looking for when they started Indignor House? [5:53] How did they get connected to Reenita?  [12:21] What type of genre do they typically work with? [15:27] What is the history of the time that Vermilion Harvest: Playtime at the Bagh was written about?  [21:35] What is it like to publish a non U.S. historical fiction book in the United States?  [25:06] How did the experience of publishing this book impact Shannon (editor)? [27:01] What are Lynn's expectations for this book?  [30:14] Is there a screenplay version in development?  [31:02] How can people get their hands on the book? [32:21] We hear an excerpt from Vermilion Harvest: Playtime at the Bagh written and read by Reenita Hora.  Subscribe to Reenita's Storytelling Den on Substack for free or become a paid subscriber to watch the video version of the podcast and be eligible to receive other extras such as exclusive content from podcast guests, short stories, exclusive fiction and more! https://substack.com/@reenitahora KEY TAKEAWAYS: If you are an aspiring author, take your time and wait for the right publishing company and editor. The wait is worth it to ensure that you are able to send your message out to the world in a beautiful way. We need to take care of each other, we need to respect each other. Power is not everything. Disagreement is important, but being able to have a conversation without getting emotional is crucial.  The story Vermilion Harvest: Playtime at the Bagh is a story that everyone needs to get their hands on. It is a tragic historical fiction story, but the lessons show why we must support others to avoid history continuing to repeat itself.   Fiction Credits: Written and read by Reenita Hora RESOURCES: Where to buy Vermilion Harvest: Playtime at the Bagh: Amazon: https://www.amazon.com/dp/1953278523 Barnes & Noble: https://www.barnesandnoble.com/w/vermilion-harvest-reenita-m-hora/1145699636?ean=9781953278524 Amazon author page: https://www.amazon.com/stores/Reenita-Malhotra-Hora/author/B001KHTMSS Walmart https://www.walmart.com/ip/Vermilion-Harvest-Playtime-at-the-Bagh-Hardcover-9781953278517/5976849351?wmlspartner=wlpa&selectedSellerId=0 Thriftbooks https://www.thriftbooks.com/w/vermilion-harvest-playtime-at-the-bagh_reenita-m-hora/53127072/#edition=71488527&idiq=64643525 Booktopia (Australia) https://www.booktopia.com.au/vermilion-harvest-reenita-m-hora/book/9781953278517.html Hatchards (UK) https://www.hatchards.co.uk/book/vermilion-harvest/reenita-m-hora/9781953278524  Indignor House Website   Indignor House Facebook Indignor House Twitter  Indignor House Instagram BIO: Bio for Lynn Moon: CEO & Co-Founder of the publisher, Indignor House Lynn is the award-winning author of the Agency Series that follows a government with unlimited power and money. She has worked for state and federal government agencies and uses her long reaching personal experiences to captivate her audience with realistic stories of political corruption. Her novels have won awards including the Moonbeam Children's Book Award, IPPY award, and the Dante Rossetti Book award. Lynn holds an MPA in Public Administration from Troy State University and an MFA in Literature from Lindenwood University. She's the CEO of Indignor House, working to change the publishing environment one book at a time. Bio for Shannon Pearson: CEO & Co-Founder of the publisher, Indignor House   Shannon comes to Indignor House with a treasure trove of over 10 years of experience in accounting and administrative services. For the last five years, Shannon has worked in the editorial fields of all genres. With her talent, she gives the numbers and letters a refined breath of fresh air. Support this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

“It's got to look good, sound good, look good if it is video, but it's got to sound good, good quality audio, good editing, and it's got to have enough interesting information that people want to talk about what they heard or they have a pivotal moment or an a-ha or it changes their life. So, and that again is why I am so incredibly passionate about podcasting and just, in general, because, I don't know if I've ever shared this with you, but listening to a podcast literally did change my life with a medical condition that I had.” – Traci DeForge This episode is the second half of my conversation with founder and CEO of Produce Your Podcast and internationally recognized podcast expert Traci DeForge as we discuss the branding power of podcasts, Traci's tips for utilizing social media, and her work with the Podcast Professionals Association. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) - Leveraging Podcasts for Brand GrowthThe second half of our conversation starts with Traci's explanation of how building a brand's audio strategy differs from sustaining one, and the challenge of reaching out to an audience without sounding like a sales pitch. “[If] you can think about what's in it for the audience, then all of the visibility, leads, and sales component happens as a residual of that,” she says about podcasts. “But the most important key is... that it's got to look good and sound good.” We discuss how podcasts help forge a lasting connection with listeners, and how one podcast helped her overcome a lifetime of migraines. “I really, really share that story,” she tells us, “because it's not just me going. You can change the world one voice at a time. Like that person's voice changed my literal life and my family's life.”(0:07:07) - Exploring the Power of PodcastingOur discussion focuses on the growing importance of video in podcasting and whether it's possible to still succeed as an audio-only production, “If you are currently thinking about being an audio-only podcaster or you are thinking about starting an audio podcast,” Traci says, “absolutely yes, yes, yes, you do need to start the audio podcast or keep the audio podcast.” She explains how much social media algorithms have evolved just over the last year, and her advice for building an audience. “Use the video for shorts,” she suggests. “Use it for shorter segments, use it for social media clips. Use it for that, because if you're not doing that, that is what's going to leave you behind.”(0:15:43) – The Power of Sound in PodcastingAs we wrap up our conversation, Traci tells us more about how she co-founded the Podcast Professionals Association and the role it plays in helping podcasters network and strategize in a quickly changing market. “We have two virtual events a month,” she explains, “where people can connect and have conversations about how they price their business challenges in the industry. How are you facing AI? What happens if you lose a big client? How are you changing your prices?” We also talk about what sets the power of sound apart, including the unique...

In this episode, we chat with Traci DeForge who has over three decades of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting. Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies.  With a diverse career spanning startups to Fortune 500 giants like Google and Hilton, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. An international podcast expert and speaker, she created the Podcast Management Academy, the industry's only Podcast Management Certification Program and co-founded the Podcast Professionals Association.  Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program. We interviewed her about utilizing podcasts to enhance a practice's brand and engagement with their patient community, strategies to use in podcasts to generate new patient leads and improve appointment booking rates, and much more. Med Rank Interactive: https://medrankinteractive.com/   Website: https://produceyourpodcast.com/  Social links: LinkedIn: https://www.linkedin.com/in/tracilongdeforge/ Instagram: https://www.instagram.com/produceyourpodcast/ Facebook:  https://www.facebook.com/tracideforge YouTube: https://www.youtube.com/@produceyourpodcast #healthcaredigitalmarketingpodcast #tracideforge #lamarhull #produceyourpodcast #medrankinteractive #doctorpodcast #practicesprodcast #dentalpodcast #generatingleadspodcasts

“I really believe in developing the power of an audio brand as the Nike swoosh, as the Amazon arrow smile. Your audio brand should be as recognizable to your personal brand, to your business brand, however you're leveraging your audio platform. It should be as good a quality, and people should invest in, and not have it be an afterthought. If you think about what people invest in personal branding and visual branding aesthetics, website branding and then, oh, ‘I want to start a podcast.' And they never even consider that that's an extension of all of that other investment that you've made.” – Traci DeForge This episode's guest is the founder of Produce Your Podcast, an award-winning full-service production and marketing agency, and is recognized as an international podcast expert, sought-after speaker, and media contributor. She's the creator of the Podcast Management Academy, the industry's only certified podcast manager training program, and co-founder of the Podcast Professionals Association. She's also the co-host of the Ask Brien radio show on KHTS AM & FM in Los Angeles and has been featured on all three major networks along with CNN, CTV, American Express OPEN, and Radio INK, and is a member of the Rolling Stone Culture Council. Her name is Traci DeForge, and if you're looking to take your podcast to the next level, you'll want to hear what she has to say about it. As always, if you have questions for my guest, you're welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com where you'll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when the new podcasts are available and what the newest audio chats will be about. If you're getting some value from listening, the best ways to show your support are to share this podcast with a friend and leave an honest review. Both those things really help – and I'd love to feature your review on future podcasts. (0:00:01) – The Love of AudioWe start things off with a look back at Traci's childhood memories of sound, from calling Dial-a-Prayer to hear stories over the phone to listening to to the radio under the covers at night. “I used to sleep with an AM transmitter radio under my pillow listening to ghost stories,” she recalls, “and when my friends would come over for slumber parties. I would create these elaborate radio shows.” She tells us about how developing her first podcast in 2015 helped inspire her to create Produce Your Podcast. “There are going to be some other busy consultants and business owners,” she explains, “who are going to want to have podcasts, but they're not going to want to do everything it takes to have it be a broadcast that represents the quality of their brand. And so that's when Produce Your Podcast was born.”(0:11:01) - The Power of Audio BrandingOur conversation turns to the differences between audio and video productions, and why just ripping the audio from a video production might not cut it in podcasting.“If you don't really understand the true power of audio and audio branding,” Traci notes, “then you could get lost in thinking that ‘I'm just going to do a video podcast or video recording,' or even a video webinar to a degree, ‘and I'm just going to grab the audio off of that.'” We discuss how the audio production works to bring the imagery to life for listeners, and how a podcast lacking that connection can leave its listeners cold. “That can be the point where an audience could fracture from you,” she adds, “because they don't feel connected to the conversation. So they may stay through that conversation

There are so many moving pieces to manage when launching a podcast—planning content, recording, editing, promoting, and engaging with listeners. It's easy to feel overwhelmed, especially when you're striving to stand out in a sea of shows. Success often comes from finding a clear niche, staying consistent, and connecting with your audience authentically. Breaking down tasks into manageable steps and focusing on building a loyal listener base can help transform those initial challenges into a steady growth journey for your podcast.  Traci DeForge is a pioneer in the podcast consulting and production industry. With over 20 years of experience in broadcast radio and business development, Tracy recognized the untapped potential of podcasting and launched her own show in 2015. This led her to create Produce Your Podcast, a premier agency that supports businesses in leveraging the power of audio to grow their brands and drive profitability. Today, Tracy shares her expertise on the evolving landscape of podcasting. Stay tuned! Resources Produce Your Podcast: A Podcast Production Company. An Industry Leader in Full Service Podcast Production Since 2016. Traci DeForge on LinkedIn Traci DeForge on Facebook Journey to There Podcast by Traci DeForge on Spotify Podcasts

How can you monetize your podcast, even with a small audience?In this episode, I interview podcast expert and consultant Traci DeForge. With over 30 years of experience in broadcast media and business development, Traci is the founder of Produce Your Podcast and the creator of the Podcast Management Academy. Discover practical, step-by-step strategies for monetizing your podcast—no matter the size of your audience. Whether you're just starting or have a niche show, Traci DeForge's expert advice will help you unlock new revenue streams and grow your podcast successfully!Key Takeaways:Niche Audiences are Powerful: You don't need a massive following to attract sponsors. Smaller, engaged audiences offer higher value for niche brands.Sponsor Strategically: Start with local brands or partners you already know. Leverage Your Own Products: Use your podcast to promote your own services, books, or products.Create Sponsorable Segments: Develop special show segments or repurpose content to attract specific sponsors.Break the Myths About Downloads: Focus on the quality of your audience and create custom sponsorship opportunities.Tune in now to discover practical, step-by-step strategies for monetizing your podcast.Connect with TraciLinkedIn: https://www.linkedin.com/in/tracilongdeforge/*************************************************************************BLACK FRIDAY Kindle Cross-Promotion Campaign Authors of nonfiction BUSINESS books are invited to participate in this campaign during the weekend of Black Friday 2024. The campaign is focused on four days over the holiday weekend.If you published a business book, this is a low-cost way to market your book and boost sales. No email opt-in is required for readers to access the list of dozens of discounted business books.The deadline to sign up is November 10: www.robbiesamuels.com/KindlePromo ************************************************************************

Starting She Slays the Day has been one of the best decisions I've made for my practice, brand, business, and honestly, my life as a whole. Over the years, I've received countless messages from listeners asking how to start their own podcast, sharing ideas, or saying they want to dive in but don't know where to begin. Since I'm a huge fan and advocate of using podcasting as a marketing and branding tool, and so many of you have shown interest, I thought now would be the perfect time to bring on one of the industry's top experts to break down the process of starting your own podcast.In this episode, I'm joined by Traci DeForge, founder of Produce Your Podcast and a leading authority on podcasting, to talk about how to successfully launch a podcast that reaches the heights and surpasses all the goals you set out for it (because yes, step one is having a clear objective for the podcast).Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. Prior to Produce Your podcast, Traci had a diverse career spanning startups to fortune 500 giants like Google and Hilton. She created the Podcast Management Academy, the industry's only podcast management certification program.During their conversation, Traci and Dr. Lauryn explain why you need to start with both perspective and a clear objective, how to find your differentiator, what distractions to avoid while trying to launch, how you should divide your up front investments, growth strategies, how sponsorships work, and much more.Check out everything Traci and Produce Your Podcast have to offer!Follow Traci: LinkedIn | Instagram– – – – – Transform your practice, elevate your finances, secure your future at ChiroWealthCon 2024! Learn more and purchase tickets here.Want to know which She Slays episodes are right for you? Take the quiz and we will send you your personalized playlist!– – – – – Sign up here to receive our monthly associate job postings email.Rate & subscribe wherever you get your podcasts!Join the Weekly Slay mailing list HEREIf you want to submit a question or have feedback, make sure to tell us:Website | Instagram | Facebook– – – – – Mentioned in this episode:To learn more about CLA and the INSiGHT scanner go to the link below and enter code SHESLAYS when prompted.CLALearn more about Sunlighten Saunas and get your She Slays discount by clicking the link below!Sunlighten SaunasLooking for an associate? Want your advertisement viewed by...

Traci DeForge, founder of Produce Your Podcast, is a trailblazer in the podcasting industry, transforming her passion for storytelling into a thriving business. With a background in broadcast journalism, she has helped countless entrepreneurs and businesses navigate the world of podcasting, emphasizing the importance of defining a clear purpose and strategy. Traci believes that podcasting is not just about content creation; it's a long-term investment in brand visibility and audience engagement. Through her innovative approaches, such as the Sponsorship Circle program, Traci connects podcasters with brands, fostering meaningful partnerships that drive success. She shares inspiring client success stories, illustrating how dedication and consistency can lead to remarkable growth and opportunities, including TEDx speaking engagements. Traci's guidance is rooted in her belief that everyone has a unique voice worth sharing. If you're considering starting a podcast or looking to elevate your existing show, Traci invites you to book a call to discuss your ideas. There's no hard sell—just a genuine conversation to explore how you can effectively bring your podcast vision to life. Take the first step toward your podcasting journey today! We're happy you're here! Like the pod? Visit our website! Start your trial on Simplified. Schedule a consult, get on the mailing list, and learn more about my favorite tools and programs via https://www.yourbrandamplified.com

Monetizing your podcast can feel like a daunting task, especially if you have a smaller audience. Many podcasters believe they need thousands of downloads before they can even consider podcast sponsorships or advertising. But that's simply not true.  In this episode, Tracy DeForge, the founder of Produce Your Podcast, shares powerful strategies to start monetizing your podcast right away - regardless of your audience size. She busts the myths around podcast sponsorships and provides a roadmap for securing lucrative deals that won't compromise the integrity of your content. If you're ready to turn your passion project into a profitable venture, you won't want to miss this conversation. Why you don't need a massive audience to monetize your podcast through sponsorships. How to approach and pitch potential sponsors, even with a smaller audience. The one thing that matters more than download numbers when securing sponsors. About the different podcast sponsorship models and strategies to maintain content integrity. How to leverage your existing network and relationships to find the right sponsors. Why affiliate relationships may not be the best monetization strategy. About a comprehensive program that teaches the step-by-step process of securing podcast sponsorships.   Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free  >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

Traveling with Experience Plus can launch a rewarding lifetime love for seeing and experiencing the world by bicycle. On a bike tour, you will pedal quiet roads, secluded paths, and carefully curated routes at your own pace. Travel under the guidance and care of professional tour leaders who joyfully share a love for their homeland, while seamlessly managing daily logistics so you can relax, ride, and make meaningful connections with both people and places along the way. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Smugmug Show Notes Learn More Experienceplus.com Favorite Books Rick: Barbara Savage, Miles from Nowhere, Stevenson's travels with a donkey, On The Road, Jack Kerouac Maria: Michner's Iberia Monica: I love guidebooks, Rough Guides, Lonely Planet, but the Blue Guide especially, and the Cadogan Favorite Piece of Gear Maria: mountain bike clips and pedals that have flats on both sides Monica: a classical jersey with those wonderful pockets that you can just carry everything you need is amazing Rick: you need a multi-tool, a pump, and a patch kit. Follow up: Experienceplus.com Next Steps If you enjoy interviews devoted to the outdoor industry, find us at the Outdoor Biz Podcast. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our show with them, too. And be sure to Subscribe to our newsletter Keywords #Bike tours, #Italy, #ExperiencePlus, #Fort Collins, #Colorado, #Travel content, #Blog recipes, #Biking benefits, #Dinner with guests, #Navigation arrows, #Tour routes, #Artisan visits, #Olive oil tastings, #Group dinners, #Tour leader, #Hotel relationships, #Bike inventory, #Experiential learning, #Mediterranean biking, #Local culture, #Sardinia tour, #Cycling gear, #Camera technology, #Family-run hotels, #Norwegian tour, #Italian lessons, #Group time, #Free time, #Travel books, #Titanium bike fleet, #Ebikes, #GPS mapping systems Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.  

Hey everyone, today's episode 458 features Auto Camp and CMO Bryan Terzi. AutoCamp continues that long legacy of honoring nature in the 21st century. As the exclusive hospitality partner of Airstream, they started their journey in 2013 with their first location in Santa Barbara, CA. From the outset, they've always believed guests should be able to immerse themselves in nature and world-class design. Today Bryan Terzi tells us more about they've evolved to so much more than Airstreams. Hey everyone, episode 458 features Auto Camp and CMO Bryan Terzi. AutoCamp continues the long legacy of honoring nature in the 21st century. As Airstream's exclusive hospitality partner, it started its journey in 2013 with its first location in Santa Barbara, CA. From the outset, AutoCamp has always believed guests should be able to immerse themselves in nature and world-class design. Today, Bryan Terzi tells us more about how they've evolved to so much more than Airstreams. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Smugmug Show Notes Learn More 05:39 Bryan moved to New York, worked in hospitality marketing. 07:34 His dad's extensive hospitality career taught respecting all. 12:07 AutoCamp offers Thoughtful locations, luxurious camping, nature immersion, and more. 13:27 AutoCamp offers a full wine program, grill kits for 2, fire pits, and outdoor activities, providing an elevated dining experience and gathering space for travelers. 17:55 AutoCamp provides a unique nature-focused hospitality experience catering to a wide range of travelers, including young families, Gen Z, and baby boomers, seeking to unplug and enjoy nature with the convenience of traditional hotel amenities. The properties are highly regarded and offer fully air-conditioned Airstream units and amenities like pools, creating a distinctive alternative to traditional hotels. 21:52 Fortune 500 companies host team bonding events at our camps, taking executives out of their usual work environment and fostering authentic connections through sharing experiences around the campfire. 26:34 Consistently top 5 TripAdvisor scores for unique hospitality. 30:50 Accessible nature vacations should not be expensive. 34:36 Tranquil nature spot fosters diverse solo experiences. 38:51 Bryan's focus is on strategy, quality collaborations for successful marketing. 41:04 Providing optimal guest experience, community engagement emphasized. 42:52 Don't miss Outdoor Biz Podcast- subscribe and share! Favorite Books Last Book Bryan read: A Walk in the Wood by Bill Bryson Favorite Piece of Gear Yeti Follow up with Bryan and AutoCamp Bryan: Instagram AutoCamp: Instagram AutoCamp Next Steps If you enjoy interviews devoted to the outdoor industry, find us at the Outdoor Biz Podcast. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our show with them, too. And be sure to Subscribe to our newsletter Keywords #AutoCamp, #adventure travelers, #nature, #iconic destinations, #beginner campers, #experienced travelers, #Yeti, #hydration, #sunscreen, #half-day pack, #podcasts, #The Daily, #expansion, #Airstream, #local guides, #affordable rates, #Adventure Affordably, #wine program, #local breweries, #grill kits, #fire pits, #programming, #Field Station, #outdoor sports, #van program, #experiential hospitality, #urban accessibility, #outdoor activities. Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.  

Welcome to episode 457 of the Outdoor Biz Podcast with Marika Roberson and INCA. Brought to you this week by Smugmug. INCA (formerly Inca Floats, Inc.) began in the 70s as a family adventure when Bill Roberson, a scientist and professor, and his two daughters, Kim and Marika, traveled to Peru and the Galapagos Islands. They had such an adventurous, entertaining, and educational time that they couldn't wait to share it with their friends. And so a company was born. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Smugmug Show Notes Learn More 00:00 Family enjoys rafting and learning new skills. 05:49 SalkantayTrail went from 7 to 4 days, now paved. Crosses high Andes and 15,500 ft pass, descends into the jungle. Challenging terrain, reliance on a small horse. 19:50 Used art background for brochures, taught HTML, involved in company, took on management role instead of hiring externally. 27:01 Encouraging tourism growth in South America. 28:16 Tourism benefits and challenges for Galapagos and Cuzco. 34:13 California-based company prioritizes ethical and sustainable partners for operations. 39:50 Exciting and nerve-wracking market experience in Peru. 46:53 Seek jobs with like-minded companies in the adventure travel industry and develop office and writing skills. 54:00 The travel Industry is moving towards sustainability, accountability, and awareness. Focus on impact on the environment and communities, consumer consciousness, carbon offsetting, and alternative fuels for airlines. Favorite Books The Voyage of the Beagle by Charles Darwin Favorite Piece of Gear My external battery pack for my phone Follow Marika and INCA on the Socials https://www.inca1.com/ Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Adventure travel, #Sustainability, #Overtourism, #Outdoor industry, #Galapagos, #Cusco, #Peru, #Tourism impact, #Wildlife conservation, #Environment protection, #Shoulder season, #Responsible tourism, #Infrastructure development, #Cultural barriers, #Smartphone photography, #Family business, #Communication, #Community impact, #South America, #Antarctica, #Social media, #Content creation, #Community building, #Authentic experiences, #Wildlife habitats, #Climate change impact, #Outdoor activities, #Transformational experiences, #River trips, #Backpacking Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Welcome to episode 456 of the Outdoor Biz podcast with your culinary guide to the outdoors Chef Steve Corso! He's here to put you on the path to amazing meals wherever your adventure takes you. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Alabama Beaches Show Notes 00:00 Chef Corso founded Outdoor Eats for outdoor food. 04:20 Testing recipes, launching website, learning from others. 08:21 Culinary education in US and Italy. 10:48 I worked for Starbucks as a Food scientist and chef to create new products. 21:58 Beef stroganoff cooked outside with trail meals. 25:58 Beef jerky adds flavor and protein options. 28:51 Share the load, cook together, and eat well. 30:00 Importance of carefully selected food for outdoor activities. 35:10 Choose sustainable brands and reusable items for conservation. 38:37 Community testers contribute to Outdoor Eats recipes. Outdoor Eats Recipe Club 42:17 Foldable camp knife with 4-5 inch blade. 44:21 Delicious recipes and flavors for meal planning. 49:48 Expanding recipe bank and trail meals cookbooks. 51:51 Diverse soup flavors and forgiving ingredient options. Learn More Favorite Books Why You Eat What You Eat by Rachel Herz Any of the Michael Pollan books Food Explorer by Daniel Stone The Material World by Ed Conway Matthew McConaughey's memoir called Green Lights Favorite Piece of Gear Foldable camp knife Coffee Mug Follow Chef Corso on the Socials Facebook Tik Tok Instagram Pinterest YouTube Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #trail snacks, #truck stop recipes, #beef jerky, #rehydrating food, #outdoor challenges, #pack weight, #perishable ingredients, #sharing food load, #outdoor meal planning, #audiobooks, #outdoor adventures, #guided backpacking trips, #camp gear, #cooking gear, #food memoirs, #travel experiences, #Vagabond tour, #cooking shows, #sustainable cooking, #Leave No Trace, #recipe bank, #culinary education, #research chef, #food product development Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Welcome to The Nonprofit Counsel podcast, hosted by May Harris, Esq.. In today's episode, we are honored to feature Traci DeForge, the founder of Produce Your Podcast and Co-Founder of The Podcast Professionals Association. Traci shares the mission of Produce Your Podcast, the producer of The Nonprofit Counsel podcast, and discusses the inspiration behind co-founding The Podcast Professionals Association. The conversation delves into the importance of hiring a professional to guide you through the steps of starting a nonprofit correctly, explores the differences between a 501(c)(3) and a 501(c)(6), and provides insights on compensating founders. This episode is packed with valuable information for anyone looking to start a nonprofit or those working in the nonprofit sector with questions.   IN THIS EPISODE:   [1:16] Traci discusses the goals of Produce Your Podcast, starting the nonprofit Podcast Professionals Association and discussion of the launch of May's book last August, How To Start A Nonprofit That Will Change The World [8:41] Discussion of the differences between 501C3 and 501C6 [15:40] Traci shares her business journeys and being intimidated by the various regulations of starting a nonprofit, and May shares that respect for the rules is required [21:04] Traci discusses how May assisted her in setting up the Podcast Professionals Association nonprofit and discussion the compensation founders [30:04] Details of determining compensation for co-founders [36:36] Discussion of who will benefit from May's book and the audio version coming out in August, and Traci highly recommends listeners purchase May's book from Amazon and download the audio version   KEY TAKEAWAYS:    If you want to start a non-profit, contact a professional who can help you navigate the steps to avoid future penalties. Most people are only aware of the designation of a 501C3. However, there are other designations a nonprofit can take. A professional can help you make those decisions.  To begin a nonprofit, one must have a healthy respect for the regulations and the IRS. This isn't a fear; it's learning and respecting the rules.   RESOURCES: For Profit Law Group - Website Nonprofit Counsel - Website Nonprofit Counsel - Instagram Nonprofit Counsel - Linkedin Traci DeForge - Produce Your Podcast - LinkedIn Produce Your Podcast - Website How To Start A Nonprofit That Will Change The World Book   BIOGRAPHIES: May Harris has been a pioneer of nonprofit law practice for over a decade, having founded For Purpose Law Group in April 2012. She serves the nation's nonprofit sector with unparalleled expertise, prioritizing her client's missions, visions, and values. She specializes in nonprofit & tax-exempt organizations, social enterprise & business law, and estate planning & charitable giving.   GUEST BIOGRAPHY:  Traci is recognized as an international podcast expert, sought-after speaker, and media contributor featured on ABC, CBS, NBC, CNN, CTV, Fortune.com, and American Express Open. She co-hosts Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. Produce Your Podcast was named by Media & Entertainment Business Review as a Top 10 Podcasting Services Provider 2024. Her 30-year professional career reflects a unique combination of Award Winning Mixed Media Production, Business Consulting, and Broadcast Radio Expertise. This powerful combination led to the founding of Produce Your Podcast, a premier podcast consulting & production agency providing a comprehensive, full-service, high-quality solution to incorporating podcasting into B2B and B2C clients' overall digital marketing strategy. She is the creator of PodHive, an online community for business growth-focused podcasters, The Podcast Management Academy, the industry's only certification program for Podcast Managers & Co-Founder of The Podcast Professionals Association.

Today on episode 455 of the Outdoor Biz Podcast I'm talking with Mark Johnson from Hobnail Trekking. Mark shares how Hobnail Trekking has expanded into several destinations and continues to offer only the highest levels of service and trekking expertise. Today on episode 455 of the Outdoor Biz Podcast I'm talking with Mark Johnson from Hobnail Trekking. Mark shares how Hobnail Trekking has expanded into several destinations and continues to offer only the highest levels of service and trekking expertise. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Tee Public Show Notes 00:00 Fascination with Nepal leads to Holly creating her bucket list. 04:27 Early days of adventure travel, career transition. 10:00 Unique travel experiences from a non-traditional company. 11:00 Mark and Holly create a travel company for everyday adventurers. 14:49 Interest in Mount Everest and other treks. 20:02 Mark's memorable experience from one of the treks . . . when he napped in the woods, and was found by the trip organizers. 24:21 The World is becoming more judgmental, and there needs to be respect. 28:10 Train for the trek by mimicking conditions. 31:54 Prepare physically before operating at high altitudes. 35:36 Rick's adventure in Georgia meeting happy locals. 38:45 Population growth will lead to overpopulation problems. 40:59 Trekking remains timeless; technology won't change it. 43:33 Hobnail Adventures expanding to new adventure destinations. 46:30 Hobnail opens up new travel possibilities for clients. 49:18 Favorite piece of gear: DJI Pocket 2, OSMOS camera. 54:10 Nepal trip inspires one of Mark's books "Doofus Dad Does Everest." Learn More Hobnail Web Page Contact us Instagram X Facebook You Tube Mark's Books Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Adventure travel, #Hobnail Trekking Company, #Mark Johnson, #Everest Base Camp trek, #Adventure travel industry, #Middle-aged adventure travel, #Mount Everest, #Popular trekking destinations, #Off-the-beaten-path trekking, #Wilderness first aid, #Travel insurance, #Adventure risk, #Peruvian trek, #Business process improvement, #Tour operator partnerships, #Sustainable travel, #Physical fitness for trekking, #"Doofus Dad Does Everest Base Camp" book, #Outdoor gear, #Podcast promotions, #Embracing adventure, #Fiction writing, #Ancillary income stream, #Ecuadorian Odyssey, #Rebranding, #Expansion plans, #Outdoor industry growth, #Sherpa encounter, #Cultural exchange, #Technology impact on travel, #Altitude training. Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

In this episode, we have the pleasure of hosting Jorge Perez, a conservationist and tourism entrepreneur from Quito, Ecuador. Join us as Jorge shares his insights on the unique mestizo culture and the influence of Spaniards, the alluring experience of cattle drives, and the concept of time in Andean cosmovision. Listen in as he discusses purposeful travel, disconnecting from technology, and the importance of understanding our relationship with the Earth. Jorge also unveils a fascinating program for deepening family connections through adventure and offers valuable tips on packing for diverse climates and environments in Ecuador. Stay tuned for an inspiring conversation on conservation, tourism with a purpose, and creating memorable experiences in the great outdoors. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Tee Public Show Notes 00:00 Ecuador's beauty, diversity, and unique geography. 05:17 Tourism focused on conservation and local opportunities. 07:33 Building trails, strong relationship with national park. 11:17 Challenges promoting a unique place Ecuador 13:31 Disconnect from home, reconnect with new experiences. 18:47 Tech detox brings freedom, family interaction, learning. 21:38 Preserving Ecuadorian cowboy culture and environmental conservation. 22:57 Mestizo culture, status, and handling fighting bulls. 27:36 Moments are fleeting, but love endures. 30:54 Creating activities to recover the beauty of travel. 36:04 Contact us for experiential family adventure programs. 39:43 Importance of context in facing planetary challenges. 41:04 Promotes conservation through sustainable tourism initiatives. 45:55 Proper gear is key to weather conditions and activities. 48:29 Responsible tourism benefits locals, cultures, and conservation. 41:44 One of Jorge's favorite books: Factfulness 48:18 One of Jorge's pieces of outdoor gear: Swiss Army Knife  Learn More Tierra Del Volcan Web Page Contact us Instagram LinkedIn Facebook Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Ecuador, #mestizo culture, #Spanish influence, #horses, #cattle drives, #Andean community, #purposeful travel, #Amazon, #Galapagos, #Andes, #environmental preservation, #horse encounters, #personal growth, #"Factfulness" book, #conservation, #sustainability, #tourism with purpose, #Quito, #Cotopaxi National Park Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

John Ensley chases the sun from the Pacific Northwest in summer to Baja California Mexico in winter, as one part professional sailing instructor and one part running a virtual financial planning business. As founder of Cruise and Learn Sailing International and loves sharing his knowledge, experience and passion for sailing. John feels strongly that it isn't just about sailing skills and certifications, it's really about designing an amazing lifestyle and living the life of your dreams. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Tee Public Show Notes 04:27 John went on a trip to Mexico, sailed down the beautiful Pacific coast, and managed to stay connected for work while enjoying the journey. 09:02 Their process: Complete bookwork online and then practice on the boat. Subscription option for affordable monthly payments. 10:41 Variety of courses came from teaching sailing for 8-9 years. 13:14 So that's the second reason that people pursue certifications is so that they can go charter in different places. And then thirdly is insurance 17:28 Select a sailing school that aligns with your specific goals and preferences, ensuring that you have an immersive and educational experience on the water. It's important to have a conversation with the school to understand their philosophy, instructors, boats, and operations. Consider your goals, whether it's day sailing on local lakes, buying a boat, or chartering internationally, and find a school that matches your needs and personality. Remember that the cheapest or most expensive option may not always be the best, so focus on finding the right fit and value for your sailing experience. 22:47 I'm really into blending work, play, and technology. I even came up with a 3G dongle back in 2009, and cellular technology has been a big part of my journey. 24:40 A friend from my sailing class is now teaching in Puerto Rico, living on a boat. 26:45 Sailing requires training for advanced navigation and skills. 28:43 Johns favorite outdoor gear under $100, a poncho liner. And his must-read books, The Four Hour Work Week, Bank on Yourself, and the Shannara series Learn More So the very best way is to visit our website, cruiseandlearnsailing.com. There are a couple of links where you can set up a free 30-minute video consultation with us. You can also just reach out with an inquiry form or email. Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords Sailing #Cruise and Learn Sailing International #US Coast Guard master credential #Sailing instructor #Big Lake Youth Camp #Sailing school #Mexico #Tim Ferris #The 4 Hour Workweek #Entrepreneurship #La Paz, Mexico #Puget Sound #San Juan Islands #Sailing trips #NauticEd #Immersive experience #Sailing certification #Navigation Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://produceyourpodcast.com/rsaez to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

My guest on today's episode is Traci DeForge of Produce Your Podcast. She has a storied career in radio and podcasting. You can find her on Instagram and everywhere else. If you host a podcast and you're looking for professional help to improve your work, Traci would love to talk with you.Jody's BooksI write mysteries, and magical adventures. You can grab copies anywhere books are sold, but I'd prefer you use my website so Jeff Bezos and company don't come between us.Find me here.Becoming A Household Name is a listener-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber. Get full access to Becoming A Household Name at jodyjsperling.substack.com/subscribe

Today my long time outdoor compadre Kenji Haroutunian makes his 3rd appearance on the show. As longtime director of two top-fifty trade shows in the country (and many events and services beyond), Kenji's experience has afforded him a truly independent viewpoint to best understand the ebbs and flows of business trends, successes, failures and the tools that can be applied these days to make a difference. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Alabama Beaches Show Notes 04:27 The pivot from outdoor retail (A16) to trade shows. I don't quite remember how that happened. I had been managing stores, a store manager for Adventure 16 in L. A. and then in the Valley store, and was back in the L. A. store managing there. And then got a call from Larry Harrison, who was. Put on task by the outdoor retailer team to go find their next account exec. There was a long-time account executive who was leaving, and they're looking to fill that spot. And I said, like, well, what's an account executive? It's not something that I was familiar with and sounded pretty fancy, but you know, long story short, I interviewed down in Laguna Beach with the team. And then, back then, it was called Miller Freeman, who was the owner of the outdoor retailer shows. And I got hired there as a salesperson having zero experience selling space or advertising, and starting in, in earnest, my career in the media slash shows business. 08:00 The Big Gear Show Big Gear rose up out of what was the paddle sports retailer show. So that was a show launched by a couple of guys from the paddle sports industry who became sort of unhappy with the timing of outdoor retailer. Paddle sports was a big part of the outdoor retailer show, and they passed. They took their boat, went off, and started their own show. Out of that came the desire to be more inclusive categorically. So, instead of just paddle sports, why don't we bring in hike, running, camping, and biking and create a more comprehensive and inclusive platform? And so that's where the Big Gear Show came from. It launched in 2020. 14:29 Outdoor Biz Evolution Those trade shows were all a bunch of guides, and, you know, we were young kids who worked at the retail shop floors and stuff. It was not as sophisticated then as it is now today. You're right. That evolution is big. And I think, you know, the infusion of capital market representatives, you know, I, it was very different. You're right. You know, during my time, for example, at the show's helm was during the time when financial investors started showing up in numbers dozens and then like hundreds of people were coming, and we even created an event for them called what's that called, Fund Source? And it was specifically designed for new brands to pitch to investment community people and get valuable feedback and maybe even score an investor, you know, in the, in the sort of mode of Shark Tank. Right. But it was, I think Camber Outdoors is helping to sponsor it. 17:10 Do you have any thoughts on how that shakes out, consolidates, and continues to expand? I shy away from the word trade show anymore because it's kind of a loaded term. It kind of almost by default says the old. Way or the old show model that were the outdoor industry anyway, has become passé. And I think that whatever we're going to call the new show model you know, at big gear, we call it B2B2C or just simply like an inclusive platform that makes less of a deal of your categorical status. You know, interestingly, you know, I, I have a, well, I don't have my badge on right now, but I came in the show and they had sort of parsed the show entry timing by what kind of badge you had. So it was like, you get an eight, if you have this badge, get an 11, if you have this badge and you're not allowed in, if you don't have this badge. So I think that determination of who occupies what is really difficult now because. You know, who is a retailer anymore? Who is a guide outfit or influence or media, et cetera. Um, even supplier brands have, have brand, like they have products with their brand name on it, you know, Gore, for example. So it's it's a fuzzier world when you make those determinations. So creating a more inclusive show experience is I think part of the, the future equation that'll make sense and will help to, you know, In concert with several other things that need to happen. 31:48 What, what do you think are a couple of the biggest, we talked about this before we hit the record button, about the state of the outdoor industry today. What do you think are a couple of the biggest challenges facing the outdoor industry today?  I think there's a lot of challenges. I think losing our neighborhood shops, you know, in the cities, primarily, I think shops and touch points at the trailhead and near put in and at the destinations. That's still relatively strong across the country. What I see is that the urban shops are really getting crushed. Like they are, their costs are going up. Their inventory and open to buy situations are super stressed and they're just finding it hard to keep going. It's also a time of changeover. Like a lot of the shops like a 16 that were founded, you know, in the 60s and 70s. Those. Company owners are either looking to sell or turn over the younger generation may or may not be interested in running retail stores. And so they're finding this, this time of change over is very active. And that's true in other, you know, related sectors like fly fishing and surf and others, but I think that's part of the challenge right now. We're still working through the inventory glut that happened from the disruption of the of the pandemic. So get 1st. Sold, people sold everything they had and then they had nothing to sell. And then the product was getting delayed because factories were closed and then the shipping lanes were delayed because they couldn't have enough dock workers to even unload the ships. And so that just created this big lag time in the industry that we're still working through like that created this over inventory situation that we're still in right now. 37:40 How has sustainability been reflected at the Big Gear Show? What are some of the initiatives you guys have? Well, I think on the brands and the product side, you could definitely feel it. A lot of. A presence and interest in that re commerce story. For us as a show producer, you know, shows are horribly wasteful historically. So trying to minimize the flow of that you know, because we have such a small team, I was managing a lot of that myself. What was happening over on the outside festival side, we really wanted to participate in, but we weren't able to do it this year. But they had a composting aspect too. So they really activated a zero waste program that did a pretty good job, but it's pretty expensive because you've got to have people. Staff that are there saying, Oh, wait, that's not a composting thing. You got to put that over here. And this is, it's sort of pre sorting. So they had staff at each of these 10 stations or however many there were. And so that's expensive because you just got to pay people for all the time that they're there, but very very impressive commitment from outside and their partners on, on the festival side of things, we want to implement. And so we've been paying close attention to. Like the flow of trash, you know, trashable things coming in. We had a space that we dedicated just for cardboard that could be reused storing it so that it was kept dry and viable. And then, you know, the companies that needed them at the end of the show, we had it for them. So just reusing and being smarter about You know, everything from badge holders, which we didn't have, you know, no badge holders just printed on enough, you know, quality paper that it's going to stay in place and have a, have a badge holder design that is effective. And we only had that for the B2B day. You didn't need badges or anything to come in with, we had digital waivers, so again, you know, just not piles of paper that you have to keep for years, we used a digital service for that. So. You know, little by little getting smarter as a event producer and bringing those bringing those solutions to bear at the show. 38:37 What are a couple of the brands or products you think are leading the way in sustainability?  I guess the small brand Stream2Sea they're called they're making a product that doesn't like it's a sunscreen product Skin care product I guess you'd say but even the packaging on it is thoughtfully designed so that it's biodegradable, you know over time not in your backpack, of course, but and they have a system for being able to return that, you know empty or recycle it So just you know little thoughtful things like that. I think some of the different stove options, you know, I think one of the big stories coming out of the stove and cooking side is. Single use propane, you know, those green ubiquitous one pound propane bottles. And then we had a pellet stove coming from Timber Stoves. There was quite a bit, actually, especially in one of the highlights of the show was the Founders Market, which was produced by Path Ahead Ventures, REI's program for lifting up. BIPOC and women-founded organizations. Cool. And a lot of those companies are really really carefully curated to bring like really thoughtful, more sustainable solutions to the market, as well as, you know, better solutions for groups that historically haven't been addressed, whether that's different body shapes or just, you know, disabled folks. But that, you know, that's different than sustainability in a way. It is sustainability, but it's the same. Yeah. Way It's the same. 42:28 With all the talk lately of PFAS and things you know, we're discovering that are maybe worse off than we thought. How do you think, or do you think we can do more or maybe. Do some of it faster because it seems like maybe just, you know, guys like us, we're running out of time, but I think about my niece and nephew in the world, we're going to leave them and, you know, some of these things we've got to implement these programs like last week, and it seems like it takes a lot of energy and thought and conversation and things to get everybody's head around it to implement any thoughts on that. Yeah, I'm pretty active in California with the California Direct Creation Partnership that I helped found back in twenty-eighteen in addressing these aspects because you know, the way that the legislation first came out was basically saying that at retail, there can't be p fast in any of the products you sell after January first twenty-five or whatever the date was, and this is like, hey. Hold on a second. We, as the industry, believe in eliminating PFAS, just like we believe in eliminating BPA, just like we believe in using post-consumer recycled ingredients, and just like we believe in circular economy solutions. However, starting with the retail side starts with the horse's tail instead of the front. Like you've got to start at the supply chain side. Get them to stop using it, and then you can regulate. If that's a word regulation-wise, you can, you know, move down the chain. So you start at the fiber manufacturer, then you go to the fabric manufacturer, then you go to the. Apparel manufacturer, then you go to the wholesaler, then you go to the retailer and then you go to the, you know, the consumer and give them a way to get rid of that stuff or to cycle it in a way that doesn't end up with just plastic in the ocean or in the landfill. So I think more plastic in the ocean or the landfill. This is the reason why business. And government partnerships, you know, are the really so important to how we move forward, whether it is keeping PFAS out of our bodies and out of our ecosystems or doing a better job of working with tribes and taking that native knowledge and that stewardship mindedness. Of, you know, thousands of years of indigenous presence and and honoring that all of these things mean disrupting the current flow. And that's hard. You know, if a river is flowing super fast, it's pretty hard to get it to move in a different direction. And that's what we're trying to do. We're changing the culture. We're changing the entire culture of an industry, like changing our own personal culture. It's hard enough doing it for your family or your community is. Super hard and takes longer doing it for an entire industry that has all these moving parts across the country and across the globe like that's, that's going to take years. So I think part of this is just learning to keep I had a coach when I paddled out rigor and he had this phrase, you know, we would use because outrigger races are sometimes. Really long like 20 miles 30 miles. Yeah, and it's just smooth power, like keep the pressure on keep applying the pressure. Don't burn yourself out because you've got an hour and a half more to keep paddling. Don't run out. Don't burn yourself out, but smooth power, you know, and you'll keep keep the rhythm. Keep the power going. That's what we need. We need rhythm and we need, we need gentle applied power. That's. Consistent. Kind of like you and your podcast. 47:02 Where do you see the Big Gear Show in the next three to five years, say? What's that evolution look like? I think we have to keep adapting and building this new model. And I think that the future of it is going to be more more events. Kind of surrounding the main event. So I guess I think of it as like a constellation of stars or something like we've created the critical mass in the center, and now we're just, you know, you, you mentioned ATT elevate. Like I know Shannon's thinking about maybe that belongs in orbit with. The outside festival and the CEO summit idea. And I participated in an Asian outdoor leaders group meeting. They know little things that start to build around the core. People bring their sales meetings to town. That's always happened back at the old show, right? Those are the things that create. The critical mass and get people to say, you know what, I really need to be there. And the more you do that across more sectors, across more job functions and you know, the workforce part of the industry, the more that'll bring the industry to bear. And create that critical mass. So I think that's the future is continuing to work partnerships. I think partnerships are what fuel that that type of you know, critical mass building. 52:52 What is your favorite piece of outdoor gear under a hundred dollars? I think last time I, I said headlamps and I still think headlamps are amazing. 56:58 Is there a memorable outdoor adventure or experience that has influenced your work side of the world? Yeah, absolutely. One of my bigger adventures was skiing the high route across the Sierra from Independence to Fresno, basically. Yeah. And I, in that experience because I was with Jeff Cooper, Dan Dalbera, and Suniva Sorby, it was great; it was pretty well documented. So I have images from that, and I can tell the story. It's a story that's relevant to people who want to ski the high route, but it's also relevant to a number of different objectives or just, um, inspiration for businesses who are facing challenges as a team or challenges as a marketplace. And it's even helpful for for our journalists and people like I, I, I use that story was included in Jeannette Stawski's recent book, The Outdoor Leader recent book called The Outdoor Leader. So I have an excerpt in there from this trip that I did, you know, and that, that I learned so much about not just, you know, how to backcountry ski a multi day like big, big objective. Yeah. Kind of thing, but also about leadership, about following, you know, when the right time is to be following and leading when the, when you're needed to be leading, and that is, It reminds me of kind of this uh, the dynamic in leadership. Like you don't always have to be the big, bad boss. You know, there's times to hand over the boss reins to your up and coming leader or identifying who is, who are your up and coming leaders and investing in them. And then when the time comes, they have the skills and they have the ability to go out and go for it and take up, take the reins. And I learned a lot about that during this trip where I was not the trip leader. But I had to become the leader for, for at least a while away. 59:44 Do you have any advice for anyone looking to break into the outdoor industry? My standard answer is for people who have, you know, been asking me this question for decades, I say, well, best way started retail, learn the retail ropes, go with the front lines, talk to people who are just getting into it or need a new piece of gear or need some advice about where to go and what to do. And you'll learn. Where the point pressure points are, where the pain points are, where the opportunities are, where the products are. Learn More You can follow up with Kenji at: the biggearshow.com and click contact. Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Outdoor industry, #Big Gear Show, #trade shows, #outdoor events, #diversity in leadership, #sustainable practices, #sustainability measures, #PFAS regulations, #environmental issues, #outdoor gear, #mentorship programs, #conservation efforts, #pandemic impact on outdoor industry, #sustainability initiatives, #re-commerce. Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://ricksaez.com/pyp to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Hello again everyone. Welcome to episode 451 of the Outdoor Biz Podcast. Today, I'm speaking with fellow OWAA member Emanuel Rose. Emanuel is an author, outdoorsman, and marketing expert. He says his love for the natural world has been a constant in his life, and he finds joy in exploring towering forests and the energy of the ocean. His childhood fantasy of discovering special wild places inspired him to write, and his children's book series is growing as a result of that passion. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Thrive Market Show Notes 06:10 Emanuel started writing in childhood, shifted to children's books for grandchildren. 09:41 Emanuel is working on two projects, one about mentoring Gen Z and the other for Gen Z on how to be dynamic individuals. They also wrote about the importance of showing leadership in detoxing from technology and triggering more outdoor time. 12:35 Started a podcast because I was seeking to engage in conversations, provide resources for marketing and AI, and inspire outdoor exploration and wilderness activities. 15:39 re: podcasts, as the host, having the talent and the control allows for selecting guests and topics based on personal interest and connection to outdoor retail wholesale space. 17:21 Authentic Marketing in the Age of AI-AI Marketing: The text is a conversation about the challenges of marketing in the modern world. It focuses on the importance of simplifying marketing efforts and getting back to basics, such as addressing people's concerns in a human-to-human manner and making transactions easy for them. The speaker emphasizes the need to move away from getting lost in key performance indicators (KPIs) and various tools, and instead, focusing on solving problems, providing solutions, and effectively communicating with people. 21:00 Daily Routine: Morning writing and client work, followed by leisure activities in the afternoon such as golf, workouts, or mini adventures. I can easily access nature within an hour. 25:54 Including specific details when reaching out to someone generates better questions and improves the interaction. It's a great tip for effective communication. Emanuel's Childrens Books Learn More You can follow up with Emanuel at: emanuelrose.com Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #writer, #marketing books, #children's books, #nature-themed books, #value clarification, #mentorship, #nature impact, #self-discovery, #authentic marketing, #OWAA, #fishing tips, #coaching, #simplifying marketing, #generative AI, Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://ricksaez.com/pyp to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Jonathan Chester has photographed on all seven continents, and specializes in documenting the wild, remote, and extreme and is equally at home in urban and rural settings, covering nature, landscapes, and environmental themes. He continues to guide and lecture on adventure cruises in the Arctic and Antarctic. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Thrive Market Show Notes 51:13 Thanks for tuning in to the Outdoor Biz Podcast. Visit our website for show notes and subscribe to never miss an episode. Spread the word and leave a rating on Apple Podcasts. 00:00 Jonathan Grew up in Adelaide, enjoyed nature, joined scouts, and wanted to be a scuba diver. 03:19 The University underwater club led to a scuba diving career. 07:41 you always learn more from getting into hairy situations and trouble than you do when everything goes smoothly. When everything goes smoothly, it's like, it's too easy, right? The aphorism that, you know, good judgment is the product of experience, but experience quite often is a lot of bad judgment and a lot of sort of uncomfortable or difficult circumstances. 10:35 Decided not to be a guide, became a photojournalist and storyteller for 35 years. 14:08 Exciting sailing journey leads to Antarctic expedition. 18:27 Since 1978, Jonathan has sold photos and stories in magazines. 19:52 Had a career in presenting slideshows in Australia, learned power of storytelling, moved away from climbing and photography. 24:36 Struggling to retrieve rope, dropped camera lens, still works. 28:21 Advancements in power sources for remote travel and photography, including lithium battery packs and solar panels, have made it easier to stay charged while on the move. These technologies have also influenced the capabilities of drones for capturing aerial photography. 30:18 Travel and technology have unavoidable carbon costs. 35:30 Passionate about landscape photography, finds power in nature, and emphasizes creating rather than just taking photos. Utilizes zoom lenses for convenience. 37:15 Staying safe and comfortable while working in the field. Good gear, fitness, and routines are important for photography in challenging conditions. Multiple bodies are useful for quick changes. 40:28 Favorite piece of outdoor gear under a hundred dollars: I always wanna make sure I'm well hydrated and have some decent gloves. 41:58 Favorite book: one of the best reading books about the history of the Antarctic peninsula is called The Storied Ice by Joan Booth. And there's a wonderful biography of Frank Hurley by a colleague of mine, Alistair McGregor. Frank Hurley, A Photographers Life. 40:46 Outdoor essentials: hydration, layered gloves for photography, multi-functional trekking pole. 45:19 The author discusses the importance of photo books and collaboration with a writer, encouraging others to publish. 46:11 Jonathan is excited about the new climbing book, The Art of Climbing, by an Australian, Simon Carter. He's proud of his own books and admires wildlife photographers. Learn More You can follow up with Jonathan on his website: extremeimages.com  Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Jonathan Chester, #photo books, #polar bears, #Penguins, #wildlife photographers, #Patagonia, #microplastics, #environmental impact, #landscape photography, #adventure photography, #Mountain Travel Sobek, #Extreme Images, #sustainability, #conservation, #mountaineering, #historical mountaineering, #expedition narratives, #Antarctica history Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers' ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://ricksaez.com/pyp to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions. Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Welcome to Season 5 of the True Fiction Project. We are kicking off this episode with something a little different. Traci DeForge, CEO and Founder of Produce Your Podcast, interviews Lynn Moon (CEO) and Shannon Peason (CFO), Co-Founders of the publisher, Indignor House, about the new book they are launching July 15, 2024, written by our very own Reenita Hora! Lynn and Shannon share a bit about the type of authors they typically work with, and how they became connected to Reenita. Lynn shares a lot of the history in India from when this book was written and the impact that it can have on future generations of those who read this book. At the end, you will hear an excerpt from Vermilion Harvest: Playtime at the Bagh written and read by Reenita herself about the forbidden love between an Anglo-Indian school teacher and a Muslim student activist against General Dyer's impending tragedy. IN THIS EPISODE:[2:42] How did Lynn and Shannon get started on creating Indignor House? [4:12] What type of authors were they looking for when they started Indignor House?[5:53] How did they get connected to Reenita? [12:21] What type of genre do they typically work with?[15:27] What is the history of the time that Vermilion Harvest: Playtime at the Bagh was written about? [21:35] What is it like to publish a non U.S. historical fiction book in the United States? [25:06] How did the experience of publishing this book impact Shannon (editor)?[27:01] What are Lynn's expectations for this book? [30:14] Is there a screenplay version in development? [31:02] How can people get their hands on the book?[32:21] We hear an excerpt from Vermilion Harvest: Playtime at the Bagh written and read by Reenita Hora. If you'd like to receive a FREE Chapter 1 of Vermilion Harvest - Playtime at the Bagh or if you are interested in inviting Reenita to connect with you book club (in person or by zoom), please send us a note at https://www.reenita.com/contact.Subscribe to Reenita's Storytelling Den on Substack for free or become a paid subscriber to watch the video version of the podcast and be eligible to receive other extras such as exclusive content from podcast guests, short stories, exclusive fiction and more! https://substack.com/@reenitahoraFiction Credits:Written and read by Reenita HoraRESOURCES:Where to buy Vermilion Harvest: Playtime at the Bagh:Amazon: https://www.amazon.com/dp/1953278523Barnes & Noble: https://www.barnesandnoble.com/w/vermilion-harvest-reenita-m-hora/1145699636?ean=9781953278524Amazon author page: https://www.amazon.com/stores/Reenita-Malhotra-Hora/author/B001KHTMSSWalmartThriftbooksBooktopia (Australia)Hatchards (UK)If you'd like to receive a FREE Chapter 1 of Vermilion Harvest - Playtime at the Bagh or if you are interested in inviting Reenita to connect with you book club (in person or by zoom), please send us a not at https://www.reenita.com/contact.)Guest InformationIndignor House Website  Indignor House FacebookIndignor House Twitter Indignor House InstagramGet in touch with Reenita:LinkedInTiktokInstagramFacebookTwitter (X)SubstackThreadsLinkTreeBIO:Bio for Lynn Moon: CEO & Co-Founder of the publisher, Indignor HouseLynn is the award-winning author of the Agency Series that follows a government with unlimited power and money. She has worked for state and federal government agencies and uses her long reaching personal experiences to captivate her audience with realistic stories of political corruption. Her novels have won awards including the Moonbeam Children's Book Award, IPPY award, and the Dante Rossetti Book award. Lynn holds an MPA in Public Administration from Troy State University and an MFA in Literature from Lindenwood University. She's the CEO of Indignor House, working to change the publishing environment one book at a time.Bio for Shannon Pearson: CEO & Co-Founder of the publisher, Indignor House  Shannon comes to Indignor House with a treasure trove of over 10 years of experience in accounting and administrative services. For the last five years, Shannon has worked in the editorial fields of all genres. With her talent, she gives the numbers and letters a refined breath of fresh air.Bio for Reenita HoraReenita, the 'Nora Ephron' of South Asian storytelling, spinning yarns as eclectic as Mumbai's iconic 'Bhel Puri' – a tantalizing concoction of flavors with an occasional bug for that extra crunch! Her stories star a motley crew of characters caught in the whirlwind of imperfect scenarios, all while stubbornly refusing to sell out. Her writing, unapologetically Indian, pulses with the colors and rhythms of her culture, deftly blending humor and authenticity.  LA Weekly spotlighted her unique approach to weaving Indian humor and culture into the American tapestry, celebrating the innovative narrative of Operation Mom. Read the LA Weekly Article here.In her previous life, Reenita was a journalist, editor, and writer for platforms like National Geographic Kids, Disney India, Cartoon Network Asia, the New York Times, CNN, Radio Television Hong Kong, and Bloomberg. Her awards and accolades include the Eric Hoffer Book Award, IndieReader Discovery Award, Santa Barbara International Screenplay Award, Script2Comic, Launchpad, and Emerging Screenwriters awards, and Sundance Institute Development Slate second rounder. No one-trick pony though, she's the brains behind two podcasts: the True Fiction Project (where reality takes a nose dive into the scripted world) and Shadow Realm (a magical portal to riveting narrative fiction). Dive headfirst into her world fantastical tales, and laugh-out-loud moments at http://www.reenita.com. Support this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In this episode, I'm joined by Kendall from Riverside, and we're recording this episode at the Podcast Show London. Kendall and I have been trying to get together for almost a year now to record an episode. Our schedules and timezones just haven't aligned until this event when I basically accosted her at the Riverside booth. No time like the present, right?We start by chatting about the rise of video podcasting, which a fun quiz at the Spotify booth revealed is the fastest growing segment of podcasting right now. Kendall shares her insights on why video is taking off - it allows creators to connect with their audience in a more personal way and repurpose content for social media. Her top tip? Just start recording video alongside your audio recordings. Don't overcomplicate it at first. Simply use a tool like Riverside's video recording capabilities to capture video versions. Then see how you like working with that video content before potentially expanding into a bigger video strategy.We also discuss the tendency creators have to want to do ALL THE THINGS right away, when a gradual buildup is much more sustainable. As Kendall says, the flashy "overnight successes" you see have usually been quietly creating for 5+ years beforehand.Check out past episodes I've done reviewing Riverside's tools:

Hello again, everyone. Welcome to episode 449 of the Outdoor Biz Podcast. This week, I'm talking with Lauren Hefferon. Lauren has been a devoted cyclist for over 40 years. While in high school in Southern NH, Lauren discovered her passion for pedaling after a serious ski injury prevented her from downhill ski racing and playing many team sports. Upon graduation with a degree in Graphic Design in Mass Art, Laure decided to follow her entrepreneurial cravings and launched Ciclismo Classico. Their mission is to inspire active travelers to embrace cycling as a soulful form of travel that connects us with the world and to the passionate, curious, and creative human spirit. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Thrive Market Show Notes 00:00 Rick Saez shares outdoor industry insights, interviews, and product innovation on the Outdoor Biz Podcast. 03:30 Lauren grew up without a bicycle in 1950s, until she goe her green Schwinn. 06:34 Art and curiosity drives Lauren's varied interest in anthropology. 11:21 After Cornell, Lauren toured Europe, worked as a tour guide in Italy. 13:30 Created educational bike tours, focused on teaching, not luxury. Started with Pisa to Florence itinerary. 17:21 Some of the earlychallenges were in bike quality and hotel operations. 20:59 Lauren believe in learning through bicycle tours. 24:25 Promotion of lesser-known trips in Italy, creates a succession of tours. 27:57 The goal is to create memorable and safe experiences on bicycle trips, including organizing a surprise performance by the Cortina Choir in the Dolomites. 31:20 Switching from driving tours to biking trips, aiming for full human-powered travel, with exceptions for uninteresting or traffic-heavy stretches. 32:53 Gravel riding in Tuscany and other regions is popular. 35:25 Prefer phone calls for personal connection in planning bicycle trips. Focus on understanding and personalizing experience. 40:44 I love Mary Oliver's nature poems, they remind me to be grateful. 42:01 Cycling should be enjoyed at your own pace, not about speed or sleekness, akin to a ski vacation. 45:37 E-bikes are extending cycling age range and accessibility. 49:32 Lauren turned cyclist after a knee injury, emphasizing the importance of low-impact exercise. 51:13 Thanks for tuning in to the Outdoor Biz Podcast. Visit our website for show notes and subscribe to never miss an episode. Spread the word and leave a rating on Apple Podcasts. Learn More You can follow up with Lauren on Facebook and Instagram by email: and call her directly at: 617-640-4837. That's my cell phone. And then our 800 number is 1-800-866-7314. And our company is www.cyclismoclassico.com Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Ciclismo Classico, #bike touring, #educational tours, #Italy, #guided tours, #safety clinics, #immersive experience, #cultural interaction, #ebikes, #adventure travel, #personalized experiences, #electric bikes, #environmental benefits, #eco-friendly practices, #gravel riding, #Piedmont, #Tuscany, #Sicily. Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://ricksaez.com/pyp to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the details. Let me know if you have any questions.   Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

This week I'm talking with Chris and Kelly Kibbee, founders of No Limits Scuba in Tempe Arizona. If you're just discovering scuba or looking to go professional, No Limits Scuba sets you apart on your path, by offering the highest quality and standards for safety and fun. Facebook​ ​Twitter​ ​Instagram​ Love the show? Subscribe, ​rate, review, and share!​ Sign up for my Newsletter ​HERE​ I'd love to hear your feedback about the show! You can contact me here: ​rick@theoutdoorbizpodcast.com Brought to you this week by Thrive Market Show Notes 06:25 Dream of scuba shop ownership fulfilled; now No Limits Scuba has been a full-time career for 11 years. 09:57 Thriving desert diving community offers surprising vibrancy. 11:23 Arizona and Colorado compete for most divers. 16:11 Training leads to becoming a diving instructor. Skills prepare for teaching and responsibility. 19:56 Progress through courses to gain new diving skills and specialties. 22:49 Gradual diving program tailored to individual goals. 24:44 Traveling fosters a sense of community through scuba diving, creating lasting connections with a group of dedicated individuals who become like family. 27:13 Instructor helped mentee become a successful scuba diving instructor. 30:21 Arizona offers diverse outdoor activities, including snowboarding and hiking. The state's geographical diversity allows for cooler, higher elevations just a few hours north of the valley, providing a refreshing escape from the heat. 36:15 Enjoys both biographies and fiction, recently read some of Nick Offerman's books, specifically recommending "Paddle Your Own Canoe" for its solid comedic approach to living a meaningful life and Dark Tower series by Stephen King. Tune in weekly for valuable insights and tips. Subscribe and spread the word! Learn More You can follow up with Chris and Kelly on Facebook and Instagram and by email: chris@nolimitesscuba.com and kelly@nolimitesscuba.com Next Steps If you enjoy interviews devoted to the outdoor industry, find us online at ricksaez.com/listen. We love likes and comments, and if you know someone who is also an outdoor enthusiast, go ahead and share our site with them, too. And be sure to Subscribe to our newsletter Keywords #Scuba diving, #Outdoor gear, #SCUBA certification, #Scuba instructors, #PADI, #Open water training, #Survival skills, #Underwater world, #Exotic destinations#No Limits Scuba, #Marine life, #Dive shop, #Desert diving, #Dive school, #tropical locations, #Professional certification, #Outdoor industry, #Underwater exploration, #Scuba lessons Get Your Podcast Published NOW!  I'm partnering with Tracy DeForge, Stephanie Euler, and the Produce Your Podcast team to get it out of your head and into your followers ears. Tracy and her team have helped me grow and monetize my show, and podcasters trust them because they deliver. Go to https://ricksaez.com/pyp to get all the details. Let's get your show created, produced, and on the air today. Go to https://ricksaez.com/pyp and get all the deets and let me know if you have any questions. Podcast produced using Descript, CastMagic Podcast hosted by Libsyn: sign up with code 'outdoorbizpod' for 20% OFF Show Notes powered by Castmagic Website powered by Wordpress Note: As an Affiliate of Amazon and others, I earn from qualifying purchases.

Send Krystal a Text Message.Unlock the secrets to successful podcast monetization and audience engagement with insights from Traci DeForge, a trailblazer in the podcasting industry with a stellar background in broadcast radio and executive management. Traci's journey from managing radio stations to founding Produce Your Podcast, a top-tier consulting and production agency, offers invaluable lessons for anyone interested in leveraging podcasting for business growth. Learn how her extensive experience with Fortune 500 companies shapes her effective digital marketing strategies and discover her deep-seated passion for audio storytelling.Curious about how to monetize your podcast, even if you have a small audience? Traci reveals the critical mindset shifts and practical steps needed to start earning from your content. Through compelling case studies, including a divorce attorney who draws 60% of her clients from her podcast despite fewer than 500 downloads per episode, we discuss how quality audio and video can significantly boost your marketing efforts. Traci also shares strategies for seamlessly incorporating ads and sponsorships, ensuring you don't alienate your devoted listeners.You'll be inspired by real-life success stories that prove the potential of podcast sponsorships, regardless of your audience size. Traci recounts how smaller podcasts can secure substantial sponsorship deals by emphasizing audience engagement and value. From a PR Maven's $3,000 sponsorship triumph to an NHL-themed podcast's $20,000 pre-launch success, these stories illustrate the power of leveraging your unique value and connections. Traci wraps up with her reflections on overcoming perfectionism and her dreams for future projects, all while encouraging new podcasters to keep pushing forward. Tune in for a blend of strategic insights, motivational stories, and practical advice that promises to elevate your podcasting journey.Click the "Send Krystal a Text Message" link above to send us your questions, comments, and feedback on the show! (Pssst...we'll do giveaways in upcoming episodes so make sure you leave your name & podcast title.)How to Start a Podcast Guide: The Complete GuideLearn how to plan, record, and launch your podcast with this illustrated guide. What If? So What?We discover what's possible with digital and make it real in your businessListen on: Apple Podcasts Spotify FranchiseU!FranchiseU! is for those in, or considering, careers within the world of franchising. Listen on: Apple Podcasts Spotify

Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand.  #StoryOn! ≈Park

Audio content is BOOMING and it's no longer a question of IF you should have a podcast to promote your expertise, but HOW should you run a podcast to promote your expertise. Luckily, we have expert Traci DeForge to help us! Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. Traci is the host of the Growth Accelerator Podcast, and co-host of Ask Brien Radio Show on KHTS AM & FM, Los Angeles, CA. She's been featured on all three major networks along with CNN, CTV, and American Express Open, RadioINK, and is a member of the Rolling Stone Culture Council. Learn more at www.produceyourpodcast.com and follow them on LinkedIn, Instagram, Facebook, X, TikTok and YouTube. Discover more about Smith Publicity at www.smithpublicity.com and follow us on Facebook, Instagram, Threads, YouTube, & LinkedIn.

As an interior designer or business owner, you may have seen your peers hosting podcasts and wondered if you should do the same. But will it lead to sales? Is it worth it? And do you really need to be on camera? Today's guest, Traci DeForge, is a podcast expert and has lots of insight on why every interior designer should have a podcast. Stay tuned! With over 30 years of expertise in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, Traci DeForge is the founder of Produce Your Podcast, a premier podcast consulting and production agency. With a diverse career spanning, she's renowned for business development insights that drive innovation. As CEO of Ladies Who Launch, she pioneered the Franchise Media Model, supporting women-owned businesses & also co-founded the Podcast Professionals Association. ***

Shownotes can be found at https://www.profitwithlaw.com/432.Welcome back to the Profit with Law Podcast! In today's episode, we're diving deep into the powerful world of podcasting with industry expert Traci DeForge, founder and CEO of Produce Your Podcast. Traci brings a wealth of knowledge from her extensive background in broadcast media and podcast consulting. Together, we'll explore the art of creating engaging and informative "edutainment" podcasts that resonate with listeners and elevate your law firm's branding strategy.So, if you're ready to amplify your brand and forge deeper connections with your audience, tune in now!Resources mentioned:Take the Law Firm Growth Assessment and find out how you rate as a law firm owner! Check out our Profit with Law YouTube channel!Learn more about the Profit with Law Elite Coaching Program hereEpisode 112 - Becoming a Community Involved Law Firm with Morris Lilienthal: https://www.profitwithlaw.com/112Connect with Traci DeForge: Website | LinkedIn | Instagram | Facebook | YouTubeProduce Your PodcastThe Mo Show LiveJoin our Facebook Community: https://www.facebook.com/groups/lawfirmgrowthsummit/To request a show topic, recommend a guest or ask a question for the show, please send an email to info@dreambuilderfinancial.com.Connect with Moshe on:Facebook - https://www.facebook.com/moshe.amselLinkedIn - https://www.linkedin.com/in/mosheamsel/

261: Podcasting as a Revenue Stream   With me on the podcast today is Traci DeForge. Traci has over three decades of experience in broadcast media, executive management, and consulting for Fortune 500 businesses. She is the founder of Produce Your Podcast, and she's going to be sharing with us today how creating and having your own podcast can lead to profitable results in your life and in your business. Topics Mentioned: Marketing Authenticity Leverage Key Thoughts:  I think people just have to really understand when you make the decision to start a podcast, the fundamental thing that you want to think about is your why.  Traci DeForge    Podcasts, truthfully, don't have to be ginormous and huge and reach the entire world. It just has to reach your ideal client for whatever purpose you have for that podcast. Michele Williams    If you change that person's perspective with one thought and you make a difference to that one person, that could change their life. Traci DeForge    I have met some of the most amazing people by hosting them on my podcast and talking to them. I've hired many of the people that I have talked to on my podcast because I'm usually interviewing somebody because I'm interested in what they're doing. Michele Williams  Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams Contact Traci: Website: Produce Your Podcast Facebook: @tracideforge Instagram: @produceyourpodcast Email: traci@produceyourpodcast.com YouTube: @produceyourpodcast LinkedIn: @tracilongdeforge References and Resources: CFO2GO Work with Me Metrique Solutions Journey to There podcast Unfiltered Wisdom: Free Coaching from Michele's Keyboard to You Are you hungry for more? Subscribe now to receive two free coaching emails per month, personally crafted by Michele! Delivered every two weeks, these emails are packed with valuable insights, actionable strategies, and thought-provoking ideas to guide you on your business transformation journey towards greater success. Learn More 

In this revisited episode of the True Fiction Project Podcast, Traci DeForge, Founder and CEO of Produce Your Podcast, is back on the podcast as we talk about Reenita's book, Operation Mom: My Plan to Get My Mother a Life and a Man. Reenita's publisher, Dr. Morissa Schwartz joins the conversation as well. Dr. Schwartz is the Founder and CEO of Dr. Rissy's Writing & Marketing and GenZ Publishing, LLC and was named to Forbes 30 Under 30 list. They talk about current trends in publishing and how Dr. Schwartz is making strides to increase diversity and representation among writers. They discuss the power of strong female characters and cultural representation in modern fiction and later in the episode, Reenita shares a short excerpt from her book, Operation Mom: My Plan to Get My Mother a Life and a Man.    IN THIS EPISODE: [03:55] Dr. Schwartz's journey into publishing from a career in BioSciences [08:52] Operation Mom and GenZ Publishing's partnership and how Operation Mom connects with American young adult audiences [12:58] Representation of strong female characters and diverse cultural backgrounds [20:25] Diversity in publishing and GenZ's commitment to storytelling for young adults [26:10] Future plans and dreams for Operation Mom  [32:51] Book excerpt: Operation Mom: My Plan to Get My Mother a Life and a Man written and read by Reenita Hora  KEY TAKEAWAYS: Podcast listenership for comedy podcasts and narrative fiction podcasts grew exponentially during and since the pandemic. Over 60% of books are still published by men over the age of 45 – and most publishers are white men. GenZ Publishing is making strides to change this statistic by publishing more diverse writers.  Representation and cultural diversity is so important in modern fiction. Not only does Operation Mom give readers a strong female lead, it also represents a cultural experience located outside of the U.S.  Fiction Credits:  An excerpt from Operation Mom - My Plan to Get My Mother a Life and a Man written and read by: Reenita Hora https://www.facebook.com/ReenitaMalhotraHora https://www.linkedin.com/in/reenita/  BIO: Morissa is one of Forbes 30 Under 30 in Media for 2022. Dr. Morissa Schwartz is the Founder and CEO of Dr. Rissy's Writing & Marketing and GenZ Publishing, LLC. Dr.RissysWriting.com is a marketing and writing company ranked #1 in PR and in the top ten in Social Media and SEO for New York and New Jersey on Thumbtack. GenZ Publishing is a publishing company that has produced 15 Amazon bestsellers. Dr. Rissy has been featured on Forbes, MTV, and is a bestselling author herself. She speaks professionally about inspiring others through words and entrepreneurship and was named the “Voice of Generation Z” by Community magazine. Dr. Rissy is a contributor for Entrepreneur magazine. She holds a doctorate in Literature from Drew University and has a Master's in Communications.  Dr. Morissa Schwartz on Facebook  Dr. Morissa Schwartz on LinkedIn Support this podcast at — https://redcircle.com/true-fiction-project/donationsAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In a rapidly evolving digital landscape, law firms are constantly seeking innovative ways to connect with clients and establish their expertise. In this episode, we explore how podcasting has emerged as a game-changing tool for legal professionals. From enhancing client engagement to showcasing thought leadership, podcasting offers law firms a unique platform to amplify their brand and reach new audiences.    In this exclusive interview, Cindy Watson sits down with Traci DeForge, a trailblazer in the world of podcasting and CEO of Produce Your Podcast. With a career spanning over three decades in Broadcast Media, Executive Management, and Fortune 500 Business Consulting, Traci brings a wealth of expertise to the table. As the founder of Produce Your Podcast, she has revolutionized how businesses incorporate podcasting into their digital marketing strategy. From startups to Fortune 500 giants like Google and Hilton, Traci's business development insights drive innovation in the industry. Renowned internationally, she has created the Podcast Management Academy and co-founded the Podcast Professionals Association. With her own successful podcasts under her belt and numerous accolades from major media outlets, Traci is at the forefront of the podcasting revolution. Join Cindy and Traci as they delve into "How Law Firms Can Benefit From Podcasting," uncovering invaluable insights for leveraging this powerful medium in the legal industry.   In this episode, you will learn:   How can law firms benefit from podcasting? How can podcasts be a tool for growth in terms of lead generation or improving those conversion rates? What are some of the ways you can monetize podcasts? What is involved in launching and producing a show? How to encourage listeners to define success. And many more!   Learn more about Traci!   Website: https://produceyourpodcast.com/   Social links: LinkedIn: https://www.linkedin.com/in/tracilongdeforge/ Instagram: https://www.instagram.com/produceyourpodcast/ Facebook:  https://www.facebook.com/tracideforge YouTube: https://www.youtube.com/@produceyourpodcast If you're looking to up-level your negotiation skills, I have everything from online to group to my signature one-on-one mastermind & VIP experiences available to help you better leverage your innate power to get more of what you want and deserve in life. Check out our website at www.practicingwithpurpose.org if that sounds interesting to you. Get Cindy's book here: Amazon   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 EBook   https://www.amazon.com/Art-Feminine-Negotiation-Boardroom-Bedroom-ebook/dp/B0B8KPCYZP?inf_contact_key=94d07c699eea186d2adfbddfef6fb9e2&inf_contact_key=013613337189d4d12be8d2bca3c26821680f8914173f9191b1c0223e68310bb1 Barnes and Noble   https://www.barnesandnoble.com/w/the-art-of-feminine-negotiation-cindy-watson/1141499614?ean=9781631959776 CONNECT WITH CINDY: Website: www.womenonpurpose.ca Facebook:  https://www.facebook.com/womenonpurposecommunity/ Instagram: https://www.instagram.com/womenonpurposecoaching/ LinkedIn: linkedin.com/in/thecindywatson Show: https://www.womenonpurpose.ca/media/podcast-2/ X(Twitter):  https://twitter.com/womenonpurpose1 YouTube:https://www.youtube.com/@hersuasion Email:  cindy@womenonpurpose.ca  

Get ready for a hilarious and heartwarming celebration as we mark the 200th episode of Screens in Focus! Join us as we dive into one of our all-time favorite TV shows, "Friends," and share in the laughter, endearing characters, and comic genius that has captivated audiences for years. From its iconic catchphrases to its timeless humor, "Friends" continues to delight and entertain even younger audiences today. In this special episode, our amazing friends and guest cohosts join us to discuss unforgettable moments, share their favorite episodes, and provide exciting TV and movie recommendations featuring the talented cast members. It's a joyous gathering of friends, filled with laughter and nostalgia, as we celebrate this incredible milestone together. Tune in and let's revel in the comedy, camaraderie, and memories of "Friends" while uncovering fantastic viewing options that appeal to all generations. In this special episode, we have an incredible lineup of guests joining us to celebrate 200 episodes of Screens in Focus. Here's a quick rundown of our guests and their timestamps: 01:57 - Brooke G. 04:26 - Michelle L. 23:40 - Alex L. 26:33 - Jenn Trepeck from Salad With A Side Of Fries Podcast 35:06 - Debbie Torrey 35:44 - Sam B. 42:13 - Shay Fernandez 43:28 - Judith Weigle from The Amicable Divorce Expert Podcast 55:02 - Grog Hayden 57:52 - Traci DeForge from Produce Your Podcast 1:11:37 - Camille from Produce Your Podcast 1:12:11 - Renee Hansen 1:17:36 - Debbie Angulo 1:19:30 - Courtney Smith Kramer 1:31:55 - Tami B. 1:33:06 - Dave from Squawking Dead 1:37:02 - Punky Bruiseter from Squawking Dead 1:38:30 - Michelle Lilley Join us as we reminisce, share favorite episodes, and offer TV and movie recommendations from the cast of "Friends"! * Correction - I'll Be There For You  song was written by David Crane, Marta Kauffman, Michael Skloff, and Allee Willis  Follow and subscribe to Screens in Focus. Website: https://www.screensinfocus.com/ Email: screensinfocus@gmail.com  Free background music from JewelBeat.com: www.jewelbeat.com        

Tune into today's podcast as guest Traci DeForge, Founder & CEO of Produce Your Podcast, shares how to get started with content creation, how to get engagement, & why both patience & consistency are as important as they are hard. Sponsored by: TherapyNotes® To learn more about today's guest, visit https://www.abundancepracticebuilding.com/blog. Get 1:1 support & join Party+. Learn more at https://www.abundancepracticebuilding.com/partyplus.

Traci is a seasoned media professional with over 30 years of experience in mixed media production, business consulting, and broadcast radio. She is a sought-after speaker and expert, featured on various media platforms such as ABC, CBS, NBC, and CNN. Traci is the founder of Produce Your Podcast, a premier podcast consulting and production agency that provides high-quality solutions for B2B and B2C clients. Her clients range from early-stage startups to Fortune 500 companies such as Google, Hilton, Weight Watchers International, Microsoft, and British Airways. Traci is also the creator of PodHive, My Podcast Biz, and The Podcast Professionals Association. Her expertise includes designing innovative business development initiatives, developing multiple revenue stream concepts, and creating a 10-step podcast workflow process. She is also the host of the Journey to There podcast and has won numerous awards for her work in the media industry. Learn more here: https://produceyourpodcast.com/

In 2016, Traci DeForge created a podcast production company, Produce Your Podcast. This episode is all about women in podcasting. I'm unsurprised that this CEO's company delivers a full podcast service with a white glove. In addition, Traci is an enormous giver, always sharing tips and insight via Linkedin posts.  Highlights: Now is the best time for women to build their podcasts. 1:48 Let's talk about the power of women in podcasting. 3:46 Keeping your podcast connected to your business is recession-proofing. 13:55 How to choose a podcast consultant, an expert. 16:48 Creating a podcast that makes people want to do business with you. 20:36 Start where you are & go from there. 27:06 Link to Traci's podcast Journey To There  Podcast Episode Sponsor: Go Beyond The Interview - A Podcast Media House. We specialize in audio production, podcast architecture, episode hosting, consultations, and podcast guesting. Website, https://gobeyondtheinterview.com/  Email Margo@margolovett.com

Happy 8th Podversary to Journey to There! Life is a journey full of twists and turns, and this podcast is no exception. New adventures, new lessons, and even some  life lessons from Finn! Catch up with Journey to There podcast host, Traci DeForge as she reflects on her journey through life's highs and lows and shares her musings on love, light, and joy Before I officially titled this episode I asked myself… is this new iteration of the J2T podcast a reboot or a renaissance? I felt like it was the latter but honestly, I had to look up the definition to be certain!  Ren·ais·sance /ˈrenəˌsäns/ a revival of or renewed interest in something. noun: renaissance; plural noun: renaissances Alas, it is a true renaissance!  Today is the 8th Podversary of Journey to There and with any anniversary comes reflection. Some of which are bittersweet. Why did I let some much time lapse? What if I had kept it moving forward? Is it worth bringing it back?  I need to reign in the negative self-talk that's ramping up fast because I want to indulge in some good ole fashion flogging with thoughts like, “I own a damn full service production company. How could I let this happen?” The answer is I didn't “let” anything happen. Life happened.  So, let's catch up!  The pandemic impacted everyone individually and collectively. I'm still sorting through the whirlwind effect it had on our lives including the fact that I still don't have my full ensemble of taste buds back but I digress.  My husband and I left the South Florida seaside life for the mountains of Taos, NM in 2020. This literal journey came with high expectations and ended with some bottomed out emotional disappointments.  My salve of course was to bury myself neck deep in Produce Your Podcast which resulted in 3X growth. Yay! But if you've listened to any previous episodes of this podcast then you know…building successful businesses has never been my challenge. Building a successful personal life is my never ending life lesson. Times haven't changed that much.  We left Taos and made a pit stop in Tucson, Az for a year. I was so checked out of my life that I literally justified the decision to live in a town that held no interest for me and wasn't remotely close to any of my friends and family. My brain told me none of that mattered because my focus needed to be on growing the business and that was all I was planning on doing anyway. Never underestimate the power of a work addicted brain.  And now, a new adventure has begun with an International move to Mexico. I'm reconnected to my seaside life which I affectionately refer to as my sea -soul life. Although, I'm still not remotely geographically close to friends and family- they are a lot more likely to visit me here. We also added a new addition to the family. His name is Finn and he is a 100lb Golden Doodle who everyone should take their life lessons from…  1. Always be up for an adventure  2. Every day brings a new chance to experience joy  3. If you live for naps and snacks the rest will take care of itself.  It's fair to say I'm still on my journey to there; thus the renaissance of the podcast. I've learned a few new lessons along the way and come through the other side of some stuff aka sh*t and ready to share my musings with you.  I'm looking forward to this next chapter of the pod. I want us to connect, hang out and learn from each other. I'm rebooting without putting any pressure on myself. I'm not setting any specific goals on how many episodes there will be and when they will be released. I'm giving myself grace. I'm giving myself permission to be creative in the medium I love the most without getting all caught up in (what I know first hand) it takes to build a successful podcast.  But really, isn't the definition of success relative?  I look forward to reuniting with some old friends from the podcast audience. I'm beyond giddy with anticipation of meeting the new friends I'll make along the way.  I'll sign off with one of my fav quotes that is one of my own. The life we create is based on the choices we make. Let's make choices that bring us love, light and joy and if we don't- let's ask for the courage to embrace the detours.  Cheers to what's possible!  Traci  

On this very special episode of The Experience Strategy Podcast, Dave Norton and Aransas Savas are getting meta as they are joined by the producer of this podcast and the Founder and CEO of Produce Your Podcast, Traci DeForge. Traci is a pioneer in the world of podcasting and has created a thriving business in helping companies translate their services into audio formats that grow their brands. The industry is changing, though, and her clients' needs are evolving, so in this conversation, we help her identify powerful new ways to serve her clients, boost the value of the time they- and their audiences - spend together, and even find a creative new way to use existing processes to deepen customer insight as her business and the category grows.  Three impactful questions every business owner, or experience strategist, can ask to learn how to better serve their customers: Did we succeed at the job the customer wanted to be done? Was the customer engaged in the experience? Did the customer feel like the experience was a good value for their time?   If you are ready to have more impact on your customer and your business, please listen to this episode!  

On today's exciting episode of Inside Design with Kandrac and Kole, we are on-site at the Design Influencer Conference in Atlanta. We are so excited to be joined by our producer, Russ Riba with Produce Your Podcast, as we interview several colleagues who are experts in their fields. Tune in to hear what value they find in design conferences and what they have learned to grow their businesses.  IN THIS EPISODE:  [04:30] Caroline Hipple – President of Norwalk Furniture.  [07:20] Jeanne Chung – Cozy Stylish Chic.  [10:57] Sharon Sherman – Thyme and Place Design.  [15:22] Adam Japko – Esteem Media.  [20:56] Tristan Gary – Tristan Gary Designs.  [25:31] Andrew Joseph – Andrew Joseph PR. KEY TAKEAWAYS: The Design Influencer Conference is the only conference specifically focused on the interest of design influencers and interior designers using content to build their business and personal brands.  Conferences like the Design Influencer Conference are great for establishing a connection between influencers and brands and other influential design professionals. Designers should keep a pulse on what's going on in the world. The world is always changing. The business climate is changing. People are changing. Our attitudes are changing. In order to stay relevant you really need to be aware of what's going on outside your industry. BIO:  Kandrac & Kole was voted one of Atlanta's Top 20 Residential Interior Designs by the Atlanta Business Chronicle, and has been featured on HGTV as well as in The New York Times, Atlanta Homes & Lifestyles, Better Homes & Gardens, Southern Home Magazine and many others as well as participants of the One Room Challenge Spring 2020. Kandrac & Kole has established a well known reputation for their approachable, dynamic personalities, their signature use of color and pattern and their one of a kind, custom designs. As industry experts for residential and commercial design, Joann Kandrac & Kelly Kole share upbeat and entertaining narratives regarding their design projects, travels and personal stories on their popular blog, their podcast and via national speaking engagements. Joann and Kelly's love and commitment to the power of interior design also extends towards their charity work throughout the U.S. and Guatemala. Kandrac & Kole Website Kandrac & Kole on Instagram QUOTES: “If you wait long enough to cook dinner, everyone will eat cereal. Follow me for more recipes.” - Anonymous “A manifesto for a simple life – Eat less, move more, buy less, make more, stress less, laugh more, feel blessed, love more. Find a quiet spot every day and breathe.” - Anonymous SPONSOR: If you are a designer or a homeowner, you need to have Cosentino on your radar as your first choice for quartz products. Cosentino is the maker of Silestone – a hybrid surface of premium minerals, quartz, and recycled materials. Dekton is Cosentino's innovative ultracompact surface, a technological material composed of a blend of raw materials, porcelain, and glass. It is perfect in both home, hospitality and outdoor projects because of its high strength and versatility. You will find Silestone in millions of homes in over 100 countries and in most of Kandrac & Kole projects. We always turn to Cosentino for their innovation and commitment to sustainability. Visit https://www.cosentino.com to learn more about their product and their new City Centers – an exclusive meeting place for professionals who seek to share ideas, stay ahead of market trends and to take part in innovative experiences and activities. RESOURCE LINKS: Design Influencer Conference Design Influencer Conference Speakers 2022

Your podcast mentor this week on Mind of a Mentor is Traci DeForge, founder of Produce Your Podcast and creator of PODHIVE.com. Traci is an international podcast expert, seasoned speaker, and media contributor. You've probably taken a course or two from Traci!With experience across the audio landscape, from podcasts to radio, Traci brings a unique perspective to the state of the industry and its trajectory. She shares this insight as a regular contributor to RadioINK and on the Editorial Advisory Board for the Podcast Business Journal.In today's conversation, you'll learn about:

Mike is joined by Toby Goodman, who runs the Blubrry Pro Production for us. They talked about a lot of things going on in the news and some Blubrry news.  Toby even pre-recorded a Pro Tip and we answered the Question of the Week.  They also talked about his book Narrow Podcasting.  It was a great conversation. The show is a bit longer than normal but it is well worth the listen! Thanks for joining us on this episode of Podcast Insider. Looking to be a guest on the show? Let us know. Emails are listed at the bottom of show notes. Multilingual podcasts Exciting - not so much for Toby - He finds it hard enough translating British English into American English… The news is… Ghost Island Media in Taiwan has launched its first multilingual podcast, 法台漫遊 Balades Culturelles Franco-Taïwanaises, simultaneously in French and Mandarin. Reminds us of Jive World and Lupa.app Obamas to leave Spotify Facebook is losing interest in podcasting. We can't say we're all that surprised. IAB Podcast Upfront - Schedule and the power of advertising. 11 Podcasts nominated for a Peabody award Parcast Union reaches deal with Spotify  The UK media regulator Ofcom has published the results of its UK podcast survey 2022. It says that 25% of Brits listen to podcasts each month - the same figure as reported in Edison Research's Infinite Dial UK, and unchanged year-on-year. The most popular reason to stop listening to a podcast is  first, “I couldn't find any that interest me.” Second,  “I don't have enough time.” "Lots of other Data but a clear reason to narrow down your podcast as far as I'm concerned" -Toby Best Practice: Use your best judgment for how long your podcast should be. There are plenty of ‘studies' out there that say 20-25 minutes is the optimal length of a podcast. But, we recommend that you figure out what works best for you, your content and your audience. You probably know your audience better than you think, you're most likely fairly similar if it's a common interest show. How long would you spend listening to an episode about your topic? Trust your gut and keep an eye on the Impactful Play and Retention data we provide in our stats to compare and contrast. Blubrry News MacKenzie and Todd are at NABShow in Vegas next week - Here is a map for where they will be:  West Hall NABShow PowerPress 9.0.2 is out Blog Post: Using Discord as a Podcaster by Jen Thorpe Podcaster of the Month: Liz Brunner Thanks for attending the Grow Your Show webinar with us and Traci's team with Produce Your Podcast. Those who signed up but were unable to attend will receive a recording in a few days. Blubrry Pro Tip: Structure vs. Flexibility New! The Pro Tip is 2-5 mins long and is repurposed as a stand alone podcast called podcast business coach and FYI gets 100% impactful plays! Interview: Toby Goodman from Blubrry Pro and Author of Narrow Podcasting! Question of the Week: Why should I pay for podcast hosting when (insert free host here) is free? Answer: The old saying, “you get what you pay for” applies here.  But more than that, the “free hosts” out there do not have the features and tools that we have here at Blubrry.  Also, another old saying, “If you get something of value for free, you are the product,” also applies. Got a question you'd like us to answer on the show? Drop an email to mike@blubrry.com (audio, text, video) and we may use it. The best place for support with any Blubrry products/services is our ticket system (https://blubrry.com/support/). Tickets give the whole team access rather than direct emails or calls. ______________ Coming to you this week from Toby's place in London UK & Mike Dell's World Studio in Traverse City, Michigan. Produced by the Blubrry Pro-Production team. NEW! - Fill out our survey at surveys.blubrry.com/podcastinsider Schedule a one-on-one with Todd (hosting customers only). Email todd@blubrry.com

On this episode I am announcing that Salo Hommie Moe Presents will now be producing podcast! I will personally be reaching out and looking for new podcast personalities to bring under the umbrella. Free production and free distribution to major platforms including Apple Podcast, Spotify and YouTube! If you are a podcaster or already have a web-based show but feel that you lack the audience or exposer? Release your content through Salo Hommie Moe Presents for instant results! Please like, share and subscribe!Listen To The 290 Moe Podcast When You Don't Have Shit Else To Do!Available On All Major Platforms Or Wherever You Listen To Podcast!#ApplePodcast​ ‎ https://podcasts.apple.com/us/podcast...​#Spotify​ https://open.spotify.com/show/2tGEXLF...​#YouTube​ https://youtube.com/playlist?list=PLE...​#Stitcher​ https://www.stitcher.com/show/the-no-...​#GooglePodcast​ https://podcasts.google.com/feed/aHR0...​#RadioPublic​ https://radiopublic.com/290-moe-podca...​#Facebook​ 290 Moe Podcast | Facebook#Instagram​ 290 Moe Podcast (@290moepodcast) • Instagram photos and videos#HiddenCityRadio​ Mon-Wed-Friday 1:15pm Est https://hiddencityradio.net/shows/Always looking for guests with special stories, life lessons, or even just wanna share in a safe, fun conversation. Recording artist, Content creators and business owners. If that's you - please let me know. I'm about to hit a milestone and look forward to launching website etc. Thanks in advance!For All Questions, Comments And Concerns Feel Free To Email Me At 290MoePodcast@Gmail.Comhttps://linktr.ee/290MoePodcast?fbclid=IwAR2exFPOSC4cMamzk9oMXow_46sbdm07T9riISfVr1qLDUsX075sLD0Gw_AProduced By Salo Hommie MoeSupport this podcast at — https://redcircle.com/the-no-cap-podcast/donations

A special where we revisit the origins of the She Podcasts State of Podcasting. The very first event of this kind was held during the Podfest Global Summit in March 2021 where we had had a Mini-con. We thought it fitting to share this with you as it was an inspiring event that speaks to the #ClaimPodParity movement and is a great lead into the upcoming She Podcasts State of Podcasting 2022! Sign up for The She Podcasts State of Podcasting 2022! Here is the #ClaimPodParity Campaign

The True Fiction Project was born from Reenita Hora's love of fiction and how she finds it in everyday non-fiction. In the pilot episode, Reenita talks about the purpose behind the True Fiction Project which will invite amazing guests to share their unique impact on the world while also giving different fiction writers the opportunity to create new fiction narratives based on the interview. Colleague and friend, Traci DeForge, joins the conversation as Reenita shares about her many career reincarnations and her traditional Indian upbringing in Bombay. Reenita opens up about her late father and her recent decision to quit her job to pursue creative endeavors like this podcast project. The second half of the podcast features a compelling fictional story inspired by key moments in Reenita's life and her experience of being a woman and building a career in a male-dominated culture.    3 Innings - A Fictional Story in Print     IN THIS EPISODE:  [01:16] True Fiction explained  [02:33] Podcast producer introduced   [03:28] Reenita shares about her life and career history  [09:40] Guests to look forward to  [12:24] Reenita about her family  [18:04] Women in business in traditional Indian family  [22:55] Building the narrative   [28:14] That's my version of the truth  [30:53] First inning - Gaia and Reenita as children  [35:12] Second inning - Gaia and Reenita's early careers   [40:53] Third inning - Gaia and Reenita's losses and gains   KEY TAKEAWAYS:  Reenita's career has included several reincarnations of herself: Ayurveda clinician, freelance writing, broadcast journalism in Hong Kong, recruited as a writer by Bloomberg, and now author, podcast host, and creative content creator.  She recently quit her job to pursue her creative projects, like this podcast, that marries the two things she loves: fiction and how she finds it in everyday non-fiction.   Reenita shares about her father's recent passing and the values he held as a serial entrepreneur.   Reenita grew up in a traditional Indian home where women were not included in the inner workings of the family business. Only recently, after her father's passing, has she been invited to sit on the board of the family business.   Her role, if not to join the family business, was to document the stories of her father and family life and plans to turn them into a book or TV show.  Looking back on her upbringing, she has learned now that it's not about what you are or are not supposed to think about certain things, but rather what you have experienced.  The purpose of this podcast is to share interviews with guests as a way to give other storytellers an opportunity to create fiction.  BIO:  Traci DeForge, founder of Produce Your Podcast, is recognized as an international podcast expert, sought after speaker and media contributor. She is the creator of PODHIVE.com, an online community providing education, encouragement and support for podcasters and her newest venture, My Podcast Biz .Traci is the host of the podcasts, Journey to There and Talking Finance and co-host of Ask Brien on KHTS AM 1220, Los Angeles, CA. She is the Executive Producer of The Personal Finance Podcast Network.She's been featured on all three major networks along with CNN, CTV, Fortune.com and American Express Open. Traci is a member of the Rolling Stone Culture Council, a regular contributor to RadioINK and is on the Editorial Advisory Board for the Podcast Business Journal.  LINKS:   LinkedIn: https://www.linkedin.com/in/tracilongdeforge/  Instagram: https://www.instagram.com/tracideforge/ https://www.instagram.com/produceyourpodcast  Facebook: https://www.facebook.com/tracideforge  Twitter: https://twitter.com/tracideforge   Our Sponsors:* Check out HelloFresh and use my code 50truefictionproject for a great deal: https://www.hellofresh.com/Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

In Ep. 4 of POPP (presented by Storyboard - The App for Private Podcasts), we're joined by Traci DeForge who leads Produce Your Podcast (https://produceyourpodcast.com/). Her company provides a turnkey solution for podcast production that allows podcasters to focus on what they love: creating and recording great audio, while her company manages the time consuming steps of editing, polishing, and releasing episodes. Through our discussion, Traci provides advice to new podcasters on how to set your show up for success in a corporate environment, offers tips to become the best podcast host you can be, and shares insight on recording remote interviews. POPP (The Podcast on Private Podcasts) is presented by Storyboard (http://www.trystoryboard.com) and will provide an overview for anyone who wants to launch a private, internal podcast for their organization or company. In this series, we'll interview innovators and leaders who have adopted podcasting to transform their internal communications. Subscribe on Apple: https://podcasts.apple.com/us/podcast/podcast-on-private-podcasts/id1499419154Subscribe on Spotify: https://open.spotify.com/show/0zcB9s2GiFrr2DQWa9lvPsSearch for Us: "Podcast on Private Podcasts" in your favorite playerMake sure to follow us:Twitter: https://twitter.com/trystoryboardLinkedIn: https://www.linkedin.com/company/30625790Learn More about StoryboardMake sure to subscribe for our future episodes where we'll interview experts from this area of podcasting. 

IN THIS EPISODE: Two thirds of your potential audience may not've ever actually heard the episode. You're able to access an entire other two thirds of potential audience members out there through your social media by reposting older episodes #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting. Below is a transcription of this episode: Voice Over: If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level. Voice Over: Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our Web site at produce your podcast dot com. Have a question leave us a message or fill out the online contact form that's produce your podcast. Jessica Rhodes: Can you talk a little bit about the importance of promoting past episodes especially if you're producing evergreen content. Traci DeForge: The one thing that is I think is really important for podcasters to realize is that it's still such a new medium. And right now, and this is going to be a bit flabbergasting when you hear it. But it is factual. Right now, two thirds of your potential audience may not have ever actually heard your episode. And so what I mean by that is You're still able to access an entire other two thirds of potential audience members out there through your social media and through your other outreach efforts. So if you are putting out previous episodes that have evergreen content what happens is is that you always have the chance to speak to somebody who may want to hear that particular message. If you only release the episode one time and market it during that one week then you're only going to hit the people that are on social media or following fans and your guest followers and fans during that one week. So what we've found is that especially with our client shows, one of our clients for example that uses this really effectively is an autism expert that we produce out of Denver. Her show is Behind the Breakthroughs and she speaks to parents with kids with autism, she speaks to a therapists around her protocol for treating autism and working with children with autism. She's also a woman business owner and she talks about integrating her business into her life and effective ways to run her business and then she also share some really heartwarming but almost can be humorous behind the scenes stories of working with her client base. So all those have different messages targeted towards different people. So if she was only to market that one episode during that one week she could really miss out on developing her reach outside of just what that one topic might be. Voice Over: Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form that's produceyourpodcast.com RESOURCES:  Rock the Podcast  Produce Your Podcast The Podcast Experts Podcast InterviewConnections.com Behind the Breakthroughs Podcast

IN THIS EPISODE: Traci outlines a comprehensive strategy for growing your email list by repurposing your content in multiple areas. #Rock the Podcast host Jessica Rhodes, founder and CEO of InterviewConnections.com interviews Traci DeForge, founder and CEO of Produce Your Podcast about all things podcasting. Below is a transcription of this episode: Voice Over: If you're ready to launch a podcast or you're currently podcasting and want to kick things up a notch here's another infopod from Produce your Podcast designed to take your show to the next level. Jessica Rhodes: What tips do you have when you're working with entrepreneurs on building their list from their podcast? Traci DeForge: Oh my gosh. Another great question. So in my experience one of the things that and I've worked with thousands of entrepreneurs over the last 10 years which has such has been such a great catalyst to get me to this place with podcasting marketing strategy and one of the things that I guess there's one word and it's repurpose, repurpose, repurpose and that is probably one of the best investments that you can make using integrating podcasting as a marketing tool because it can become the hub of everything else you do to build your list. And what I mean by that is first and foremost you invest your time and resources in getting a show quality produced and ready to go and ready to be released. Once that audio is released then you can have that audio transcribed. Once you have that audio transcribed then you can take the transcription and you can extract social media post, content posts, you can take that full transcription and you can edit it into a blog post and then one of the things that you can utilize in terms of audience building is that you can take the transcription and turn it into a newsletter. If you're working ahead which can be a challenge for all of us entrepreneurs to work ahead then you can also as a secondary audience building tool is to release that newsletter in advance of the release of your actual episode which then provides your audience a bit of a VIP access. And in that way you can encourage people with a call to action which is if you sign up for our newsletter then you'll have access to either behind the scene content or content that gets released in advance of when the general public can access it. So they're all different kinds of ways but the most important thing to remember is that start with your podcast audio and repurpose, repurpose, repurpose, repurpose. Voice Over: Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our Web site at produce your podcast dot com. Have a question leave us a message or fill out the online contact form that's produce your podcast.  Voice Over: Our experts are here to elevate your podcast produce your podcast is a full service turnkey podcast consulting agency. Visit our website and produce your podcast dot com have a question leave us a message or fill out the online contact form that's produceyourpodcast.com   RESOURCES: Rock the Podcast Produce Your Podcast The Podcast Experts Podcast InterviewConnections.com