Podcasts about podcast talent coach

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it. You pour your heart into creating incredible content, but it feels like you're stuck talking to the same handful of listeners every week. GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co, to reveal my favorite strategy for audience growth: landing podcast interviews. Liam will mention it during our conversation. You can get started for free with Talks.co at www.PodcastTalentCoach.com/talks. To be effective, these guest spots need to put you in front of the right, ready-to-engage audience. Trust me, guesting isn't just a nice-to-have—it's a must if you want to build influence and turn your podcast into a thriving business. THE RIGHT PODCASTS Knowing which shows to target, and how to get booked as a guest, can make or break your growth strategy. Not all podcasts are created equal, and it's a mistake to guest on just any show. Liam explains why you don't need to focus on competitors; instead, seek out shows that complement what you do and speak directly to your ideal clients. For example, if you're a marketing expert for entrepreneurs, aim for podcasts that help entrepreneurs build businesses, not necessarily marketing podcasts. You want to get in front of listeners who actually want what you offer, not just more of what you do. GET THEM TO SAY "YES" But how do you get hosts to say yes, especially when they're inundated with generic, spammy pitches? You have to show up as the number one choice. That starts with hyper-relevant, personalized outreach—no copy-paste emails! Build genuine relationships by demonstrating you've listened to their show and understand their audience. And please, whatever you do, don't send cold pitches about unrelated topics. As I shared in this episode, nothing hurts more than getting pitched a cryptocurrency trader for a podcast about podcasting! LONG-TERM RELATIONSHIPS Getting booked is only half the battle. You also need a strategy to bring listeners from that appearance into your own world. Liam and I break down the power of value-driven call-to-actions. Always give immense value first. Then, invite listeners to take the next step with a compelling lead magnet. Whether it's a free checklist, a workshop, or a downloadable resource, the goal should be getting them onto your email list. This is where you have full control and can nurture real relationships beyond social platforms. GET STARTED Ready to put this into action? Check out Talks.co, the platform Liam founded to connect podcast guests and hosts quickly and efficiently. Create your (free!) speaker profile and discover shows actively seeking guests right now. If you're serious about growing your audience, it's time to move beyond waiting for listeners to find you. Get started: Use my affiliate link at www.PodcastTalentCoach.com/talks to start for free. As always, if you want personal help refining your content, building relationships, and developing your own podcast growth plan, apply for a coaching call at www.PodcastTalentCoach.com/apply. Let's turn your passion into profit and meaning—because podcasting is the tool, but your impact is the real goal!

Welcome to another episode of Podcast Talent Coach! This week, we're diving deep into the art of stage presence and how to become truly magnetic—no matter your platform.   MAGNETIC STAGE PRESENCE On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach.   00:00 "Commanding Presence and Influence" 04:02 Embrace Authentic Presence 07:29 Harness Your Unique Origin Story 13:42 Tony Robbins: Inspiration Amid Challenges 14:50 Empowering Voices for Stage Presence 19:25 Multilingual Recital Singer's Impact 23:49 "Tosca Performance for Royalty" 27:54 From Performer to Entrepreneur 30:33 Preparing Energy for Visibility 35:00 Overcoming Stage Fright 37:19 "Overcoming Fear of Isolation" 39:13 Magnetic Speaker Visibility Kit 42:44 Personalized Goal-Setting Session   UNLEASH YOUR STAGE PRESENCE You're working so hard to deliver value with every episode, but if you're not connecting deeply with your audience, all that hard work may be falling flat. On this episode of Podcast Talent Coach, we get laser-focused on what it really takes to become magnetic and unforgettable—no matter your platform. Whether you're on a podcast mic, YouTube camera, summit stage, or even a one-on-one call, your stage presence is the true game-changer. Let's dive into how your authentic story and presence—not just your content—move people into action.   BUILDING MAGNETIC PRESENCE STARTS WITH INTENTION It's not about simply sharing great trivia or being perfectly polished. Your audience wants someone real, someone whose energy shines through every word and every moment. I share exactly why focusing on your story — your origin, your principles, your "why" — is essential for creating that spark. Lean into your real experiences. Use your own story as a filter for your content. When you do, people connect to your message and become committed followers, not just passive listeners.   LESSONS WITH MONIQUE MCDONALD — TURN YOUR VOICE INTO YOUR SUPERPOWER This week, I'm joined by the phenomenal Monique McDonald—the "Magnetic Voice Mentor." Her journey is a masterclass in turning personal loss and transformation into a mission to help entrepreneurs and speakers shine. From performing for royalty around the globe to finding her voice as a coach, Monique reveals how true stage presence starts with energetic preparation and a willingness to let your authentic self come through. In this conversation, she gives us actionable tips for preparing your mind, body, and emotions for any "stage". Her tips include how the power of breath and body language can set you apart.   PRACTICAL TOOLS FOR EVERY PODCASTER AND SPEAKER Packed in this episode are concrete ways you can quickly ramp up your own presence. Stand up and smile—even when no one can see you! From harnessing the sound of your smile to owning your backstory, these tools are designed to help you command a room of any size. If you've ever struggled with "imposter syndrome" or nerves before stepping up to the mic, you'll find Monique's perspective on fear, preparation, and focus liberating.   NEXT LEVEL VISIBILITY WITH THE MAGNETIC SPEAKER VISIBILITY KIT Ready to stop hiding and start radiating confidence on every platform? Monique has created the Magnetic Speaker Visibility Kit. This is a free 10-day journey full of her most effective exercises and vocal techniques, designed just for leaders like you. Monique's bundle helps you prepare your energy to be seen and heard in every situation—from podcasts to presentations and beyond. Get her kit at www.PodcastTalentCoach.com/Monique. Start stepping boldly into your next level of influence and significance. If you want my help one-on-one, head to https://podcasttalentcoach.com/strategy-call/ to get started building unstoppable stage presence today!

YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy. When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. It's this magnetism that attracts loyal listeners and turns casual followers into raving fans for your brand. WHY YOUR STORY IS YOUR SUPERPOWER Let's be real: being slightly better or just another "shade of gray" won't set you apart in today's crowded landscape. It's not about being cheaper, having a slicker course, or even a more refined mic setup. What makes people choose you, over and over again, is your story—your origin, your journey, your perspective. Your competition might try to imitate your process, but they'll never replicate your lived experience and genuine voice. In this episode, I break down how icons like Howard Stern, Oprah Winfrey, and Zig Ziglar rose to fame by unapologetically sharing who they are and weaving personal stories into every lesson. STOP TEACHING—START ENTERTAINING Too many podcasters get caught up in cramming more information into each episode. Here's the truth: listeners crave entertainment. Even when they're tuning in to learn, it's the stories and emotions you invoke that keep them coming back. Just think about your favorite teacher—the one who brought lessons to life, not the monotone professor who put the class to sleep. In this episode, I show you how to wrap your valuable content in relatable, audience-focused stories. When you stir emotion and invite your audience into your world, you don't just give them information—you give them an unforgettable experience. DEFINE YOUR BRAND WITH INTENTION Your brand isn't an accident—it's a choice. I walk you through how to identify four to six adjectives that define your podcast persona and ensure every episode supports those characteristics. Are you insightful, quirky, bold, or caring? Structure your content and stories to reinforce these brand traits with consistency and confidence. When you intentionally choose the characteristics your show stands for, you foster trust and recognition in your niche. Just like Gary Vaynerchuk and Mel Robbins attract their tribes with distinct personas, you can create a magnetic brand by sharing your story your way. TAKE THE NEXT STEP TO GREATNESS If you ever wonder why your audience isn't growing, your engagement is flat, or you're not making money with your podcast, the answer is likely simple: you haven't leaned into your story and presence enough. Now is the time to stand out by being more authentic, more entertaining, and more YOU. If you want hands-on help developing your podcast persona or building stronger, more profitable relationships with your audience, apply for a free coaching call at https://podcasttalentcoach.com/strategy-call/. Let's craft your story and turn your podcast into the influential, client-attracting platform you deserve.

Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor.   VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 20:14 Clarity Boosts Sales: Simple Pricing 21:49 "Virtual Summits Drive Audience Engagement" 25:42 Summit Preparation: Key Considerations 30:48 Tailoring Talks for Different Audiences 33:27 Targeted Networking for Real Estate Professionals 35:53 "Service Bundles and Success Guarantees" 38:28 "Nine-Step Rapport-Building Framework" 42:09 Virtual Summits for Lead Conversion 45:46 "Weekly Coaching Invitation"   We reveal exactly how hosting and speaking at summits, masterminds, and online conferences can rapidly grow your email list, attract your ideal clients, and explode your authority in your niche. Virtual events are so much more than just another "networking" opportunity—they're a dynamic growth strategy. On this episode, you'll hear why they offer results no other channel can match.   THE COMPOUND POWER OF VIRTUAL EVENTS If you want leverage, you need to get in front of more people—faster. That's why I'm such a huge advocate of virtual events. When you speak at a summit or online masterminds, you aren't just building rapport with one person at a time. You're leveraging the audience of a host who's vouching for your expertise and putting you directly in front of people already interested in your topic. And when you host your own virtual summit, you don't just add 25 or 50 leads. You're suddenly adding hundreds or even thousands of the right people to your email list, letting you scale your business much more quickly.   AVOIDING COMMON VIRTUAL EVENT MISTAKES Steve Eriksen and I dig deep into what separates successful summits from virtual event disasters. We reveal why keeping things simple—for both your offers and your event organization—is key if you want real results. Steve shares powerful examples of mistakes to avoid, like confusing multi-tiered VIP offers that leave attendees unsure and uncommitted. Instead, you'll learn why clarity and a focused value proposition always win, and how offering a single irresistible option can drive thousands in summit revenue.   FIVE KEY ELEMENTS TO BE SUMMIT-READY You might be wondering: What do you really need to show up and win at a virtual event? Steve Eriksen is the Founder of EventRaptor - the BEST solution for making Virtual Event Management easy! In his previous role as the Chief Technology Officer for Mary Morrissey, a life coach certification organization with an 8-figure revenue, he was responsible for all the tech that went into their events with thousands of attendees. Steve now helps entrepreneurs with their event tech with EventRaptor. Steve breaks down the five-step system every podcasting entrepreneur should have in place. These include a strong lead magnet, a signature talk that plants your expertise in people's minds, a reliable follow-up sequence, an irresistible offer, and a simple sales conversion system. Whether you're hosting or guest-speaking, having this foundation will not only grow your email list but also turn new listeners into long-term clients.   BUILDING RELATIONSHIPS THAT LAST Podcasting and virtual events are about more than downloads and email addresses. They're about building meaningful relationships with your audience and fellow experts. Throughout this episode, I share how consistently showing up (even as a last-minute speaker) builds goodwill in the virtual event space, leading to more invitations, stronger JV partnerships, and more sales. If you're ready to establish trust, deepen engagement, and finally build a platform that delivers impact, this episode will give you the exact blueprint to make that happen. Don't forget to grab Steve's incredible “Get Summit Ready” checklist at www.PodcastTalentCoach.com/summitready, and start leveraging the transformational power of virtual events today!   If you would like my help to walk you every step of the way, go to https://podcasttalentcoach.com/strategy-call/. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That's exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I've learned a lot—often the hard way! In this week's episode, I lay out three crucial things I'd do differently to help you avoid the same mistakes. You can command attention with your content, and actually attract clients instead of endlessly chasing them down. You don't have to struggle to find listeners if you set up your content for engagement, connection, and growth from the start. RESOURCES MENTIONED: Podcast Talent Coach: www.PodcastTalentCoach.com The Big Party Show: https://hurrdatmedia.com/hurrdat-one/shows/the-big-party-show/ LEAN INTO YOUR PERSONALITY EARLY The first think I would do differently: lean into personality sooner rather than later. For years, I tried copying other radio personalities, and it just didn't work. Your authenticity is magnetic. Listeners fall in love with who you are—not just what you say. That genuine connection builds trust and keeps people coming back. When I finally started just being myself, everything changed. That's when my shows started reaching the top of the ratings, and I was able to help others do the same. The secret isn't in the content; it's in the storyteller. Share your stories, your quirks, and your unique perspective. Because you are what makes you worth listening to. BUILD RELATIONSHIPS WITH JOINT VENTURE PARTNERS The next thing I'd do differently is find joint venture partners much sooner. JV partners will promote you to their audiences, helping you explode your email list, get in front of ideal clients, and grow your business faster than you ever could alone. Not all JV partners are equal, though. So, focus on finding the ones who are active promoters and are aligned with your values. By plugging into the right partnerships, I took my email list from 500 to over 5,000 in just a year. If you want explosive growth, don't go it alone—collaborate! Your network is a growth multiplier, not just a way to get your name out there. HIRE A COACH TO SHORTCUT YOUR SUCCESS The third thing I'd do differently? Get a coach early. I know there's hesitation. "Will it be worth it? Will I actually implement?" But, having the right mentor is a game-changer. I waited six years before hiring my first coach, and progress after that skyrocketed. Different coaches have helped me with sales, offers, content, and scaling systems. A mentor helps you not just gather information, but actually implement it, saving you years of trial and error. Remember: information alone doesn't create transformation. You've got to take action—and a great coach will help you do just that. TURN INFORMATION INTO ACTION If you want to stand out and attract both fans and clients, it's all about taking action. Don't just collect PDFs, lead magnets, and courses. Decide what's going to move the needle and make it happen. Most content creators never act on what they learn. Be the exception. Whether it's refining your origin story to create rapport, building JV relationships, or working with a mentor, execution is what will separate you from everyone else. Attracting clients and building powerful relationships with your audience starts the minute you put yourself into your podcast and follow these proven strategies. Want to talk more about how to implement this in your show? Reach out to me. You can email me at Coach at PodcastTalentCoach.com. I can help you develop your unique brand, build authority, and create content that actually grows your business. If you're ready to take action, let's chat—and I'll help you become someone worth listening to and learning from! Find more resources and coaching information at www.PodcastTalentCoach.com.

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I'm diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You've got something to say. You've walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your content and more to do with your presence. If your message is muddled or your story is missing, your authority won't land with your ideal client. Your influence has less to do with your platform and more to do with your presence. To become someone worth listening to, you need to deliver more than great content. You need to share yourself. That can come along with some fear. Magnetic leaders don't just share what they do, they share who they are. They tell the story that makes others believe. I learned this the hard way by trial and error when I started in radio 35 years ago. My program director asked me when I was going to start being myself. It took a lot of hours on the air to discover what makes me different. It's not what I'm saying. It's whom I'm being. I had to overcome my fear and step into myself. It starts with one thing: Your Origin Story. ORIGIN STORY MASTERCLASS If you're ready to strategically use podcasting, video, keynotes, and interviews to grow your influence and become someone worth listening to, join me for my Origin Story Masterclass. Get details at www.PodcastTalentCoach.com/workshop. This one-hour masterclass will help align your influence with your story and the right audiences for maximum impact. Write your story and overcome your fear. This is for you if you're a entrepreneur, creator, or leader with a message, but your story feels scattered. You need to join us if you want to speak, teach, or lead — but you're unsure how to position yourself. Be part of this masterclass if you're ready to defeat your fear to stand out as a trusted andrespected voice. Get registered for the Origin Story Masterclass online at www.PodcastTalentCoach.com/workshop. HOW YOU SAY IT Your origin story is critical, because it is the foundation of whom you're being. Once you know your origin story and principles, you can overcome your fear and find the confidence to lean into that persona. Most communication is nonverbal. Not what you say, but how you say it. There was a study done by Dr. Albert Mehrabian. Many refer to the study out of context by saying 7% of communication comes from the words you say. 38% of communication is your tone of voice. And 55% is your body language. Dr. Mehrabian didn't exactly say that. But, it was close. He did talk about those numbers and he did say a majority of communication is nonverbal. Even if the numbers are off a bit, the principle is still true. It's not what you say that is the most important. Powerful communication comes from whom you're being while you say it. Unfortunately, fear often holds that back. Lean into your personality. Your communication will be so much more powerful allowing you to attract raving fans. RELATIONSHIPS THROUGH STORY Too many podcasters focus only on delivering information, but what really creates influence and profitable relationships with your audience is who you are while delivering your message. On this episode, I share why your communication style and presence are more powerful than the content alone and how you can step fully into your own spotlight without fear. Let's talk about what separates the most influential voices in any niche. Think Oprah, Howard Stern, or Gary Vee. It's not just their expertise; it's their story and how they deliver it with authenticity. Discover how adding your own perspective and sharing pieces of your origin story each week can magnetize listeners. It can also create true fans, and make your podcast stand out in the sea of sameness. I'll also explain the four core elements every podcaster must master. These include attention-grabbing artwork, a compelling show name, a laser-focused description, and captivating episode titles that hook your ideal listener. MARJORIE SAULSON To help you succeed, I talk with Communication Confidence Coach, Marjorie Saulson. She empowers reluctant speakers to develop their own unique messages, acquire engaging presentation skills, and master any nerves or fear. Her clients hire her so that they can communicate with poise and confidence in any situation - on stage, online, on podcasts, on the phone, networking, whether they are talking to one person or to 1000. Her professional accomplishments include: Being named both Top Speaking Coach of the Year and Top Motivational Speaker of the Year by the International Organization of Top Professionals Author of the #1 international bestselling book, "Empowering Business Owners to Overcome Speaking Fears Whether You're Talking with 1 Person or 1,000." Marjorie illustrates how communication is about so much more than just words. She breaks down why your tone, body language, and confidence are the secret sauce to being memorable on stage, online, or on your podcast. Together, we discuss strategies for overcoming public speaking fears, using the power of the pause, and crafting clear, compelling messages that truly resonate. Marjorie's stories—from her own journey as a shy child to empowering business owners—offer actionable advice for podcasters looking to find their voice. If you're confused about how to bring all of your life experience and lessons to your podcast in a way that feels authentic, this episode is for you. We dig into how to write a powerful origin story—your purpose and foundation—and share it strategically across all your content. Be sure to download Marjorie's free gift "How to Prepare for an Irresistible Interview". You can find it at www.PodcastTalentCoach.com/vibrant. LET'S GET STARTED Ready to create a podcast that's impossible to ignore? Tune in to learn why you need to show up as the real you. Discover how to amplify your presence, plus practical techniques to banish nerves and deliver with poise. This is powerful whether you're talking to one person or thousands. If you're driven to build authority, influence, and connection through your podcast, apply for a coaching call with me and let's craft your powerful story together. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balance, or wondering how to blend your business with your life's calling, you're going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who share your mission. Rich German's journey from burnout to balance is one every entrepreneur should hear. He's led thousands of coaching calls, built the JV Insider Circle into a leading community for coaches and authors, and then made the bold leap into environmental activism and nonprofit leadership with Project O. He did all while designing a life that lets him spend every morning with the whales. VISION FOR YOUR LIFESTYLE What is Rich's secret? Set a vision for your lifestyle first, then build a business that funds your dream. Rich shares actionable steps to start your own transition, from group coaching models to automating your business, so you spend less time grinding and more time living your story. As a content creator, you know connecting deeply with your audience is everything. That starts by owning your origin story and weaving your "why" into every episode. In this interview, you'll learn why defining your greater purpose creates more powerful, profitable relationships with listeners. Your passion isn't just a background detail – It's your driving force! When you make your content about your unique mission, not just revenue, you'll sustain your efforts regardless of challenges, and attract raving fans who share your values. It's time to stop chasing trends and start building unforgettable bonds through your podcast. WORKFLOW TO SUPPORT PURPOSE Rich and I also discussed practical strategies to strengthen your workflow. Are you feeling stretched thin, working 24/7 without seeing the results you want? Rich's approach is a blueprint for efficiency and clarity: schedule your work around your life, not the other way around, eliminate busywork, and laser in on the 20% of actions that produce 80% of your results. We even explored why it's so hard for many business owners to “unhook” from the grind and fully step into their deepest calling. If you're craving more time, impact, and joy, these are lessons for every podcaster and entrepreneur. RESOURCES MENTIONED This episode is packed with actionable resources for you. Rich is offering his free Ungrind Assessment at podcasttalentcoach.com/rich. This is your first step to stopping the hustle and start building the life of your dreams. Plus, don't miss my upcoming Origin Story Masterclass where I'll help you clarify your purpose and craft it into stories that captivate your audience and set your show apart. Head to podcasttalentcoach.com/workshop for all the details. Remember: your podcast is just the vehicle, but the real goal is significance, impact, and lasting relationships. Let's get you there... one episode, and one purpose, at a time!   If you would like coaching help to craft your story and stragegy, you can get details at www.PodcastTalentCoach.com/apply.

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn't just a collection of words; it's the foundation of authority, visibility, and influence in your niche. Whether you've been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be repurposed into a high-impact book. I'll walk you through why having your name on a cover instantly elevates your credibility, opens new doors for speaking gigs, and sets you apart in your field. Let's face it... everyone wants to stand out, but not everyone knows how to do it strategically. In my conversation with book coach and editor Susan Crossman, we break down how you can curate your podcast episodes into a well-structured book. PUBLISHED WITH SUSAN CROSSMAN Susan Crossman is a book coach and editor who helps mission-focused coaches, consultants, and innovators write and publish compelling books that make a difference in their businesses and their world. She believes a well-written book can be a powerful force for good in our world and she takes delight in assisting her clients to greater author-ity. Susan's journey is as inspiring as her expertise. From her childhood dream of writing while perched in an apple tree to overcoming loss and transforming her own story into five published books, she shares actionable insights every aspiring author needs. We also tackle the big question: should you self-publish or pursue a traditional publisher? Susan cuts through the confusion, helping you decide what aligns best with your business goals and personal aspirations. Don't fall into the trap of thinking "if you write it, they will come." As we explore in this episode, writing a book is only 20% of the journey. The real impact comes when you masterfully market and leverage your book as part of your broader content strategy. Susan and I share real-world examples, from business leaders like Tony Robbins to rising entrepreneurs who found their true calling and built movements after publishing their first book. And yes, we get honest about the pitfalls of poor quality, AI-generated books and why investing in professional editing, structure, and heartfelt writing delivers results your audience will respect. OTHER OPPORTUNITIES The benefits of being a published author extend far beyond the book itself. We delve into the speaking opportunities, media exposure, and industry recognition that come with being a published author. Susan recounts how one of her clients, an accountant-turned-author, became a sought-after speaker and leader in her field - all by articulating her value and experience in a quality book. We also talk candidly about best-seller myths, the importance of audiobook versions, and how to avoid the embarrassment of a rushed, unpolished book. If you want your message to stick and your book to stand the test of time, this episode gives you a clear blueprint. GET PUBLISHED Ready to get started? Susan is hosting a powerful three-day event, "Write With Impact," specifically for coaches, consultants, and change-makers who want to create books that make a difference. I'm excited to offer you a free ticket to this event. Visit www.PodcastTalentCoach.com/writewithimpact and use the code EARLYBIRDSPECIAL. Whether you're after legacy, client attraction, or a larger stage, there's never been a better time to transform your podcast content into a book that multiplies your influence. Need more personalized help? Reach out to me at coach@podcasttalentcoach.com or apply for a coaching session at www.PodcastTalentCoach.com/apply. Let's get your message out of your head, onto the page, and into the hands of the people you're meant to serve!

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about creating relationships that convert. This is not about your podcast. It is about your presence. ENGAGE BY BEING AUTHENTIC ON STAGES As we explore ways to grow your audience, I want you to grasp the importance of getting in front of people who don't already know you. However, it's not just about sharing information; it's about showing who you are. Your personality is what will attract people to your brand. When you're on stage, whether it's a virtual platform or a physical one, focus on being yourself and let your authenticity shine. Your connection to the audience is not about what you're saying, but who you're being while you say it. That is what will make all the difference. BUILDING RELATIONSHIPS THAT LAST Keeping your current listeners engaged is just as crucial as attracting new ones. If you're only focusing on bringing new listeners through the front door, don't forget to lock the back door and keep them from leaving. Continue nurturing your existing audience by providing them with engaging content that keeps them coming back for more. Reinforce the connection with your audience by reinforcing why they should stay and listen after you capture their attention. Use your social media and email list to continue to engage your current audience. CONSISTENTLY GET ON STAGES IN FRONT OF NEW LISTENERS Discover how continuously reaching out and engaging with wider audiences can significantly impact your podcast's growth. I encourage you to actively seek out stages—whether that be summits, mastermind groups, or other podcasts—to widen your reach. Do this regularly rather than just sporadically. Make reaching people who have never heard of you a part of your strategy, and you'll see your audience numbers steadily rise. But do it consistently. CRAFT YOUR UNIQUE STORY Your origin story can be a powerful tool in building connections with your audience. Sharing the hurdles and challenges you've faced not only humanizes you but makes you more relatable to your audience. People connect with stories—a fact that can benefit you greatly as you work to inspire and engage your listeners. Dive into your past experiences, highlight the lessons learned, and watch as your audience starts to resonate with your narrative. In this episode, discover how the origin stories of Mel Robbins and Gary Vaynerchuk help build their brand. If you'd like to further refine your podcast strategy and content, apply for a coaching call with me at podcasttalentcoach.com/apply. Let's grow your audience together.

THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to.   00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17 Context Over Content in Creation 21:46 Dull Architecture Class vs. Engaging History Teacher 24:58 Reviving Human Connection Movement 28:08 Focus on Impact, Not Overload 30:49 Dismissive Critique of Experience 33:35 Goal-Setting and Success Support   In this episode of Podcast Talent Coach, I dive into what it truly means to "Be Magnetic." It's not just about chasing an audience but rather attracting them effortlessly by being authentically you. Drawing from my own experiences in the podcasting world and the entertainment industry, I highlight how being genuine and embracing your unique qualities can set you apart. It's like dating – being needy can push people away. Instead, embrace who you are, and let your authenticity draw people to you. Become magnetic. STEAL THE SPOTLIGHT LIKE KELSEA I was recently inspired by a Kelsea Ballerini concert. Not only did she captivate a full arena with her presence, but she also made each person feel connected to her personal stories and songs. Kelsea's ability to make everyone feel special exemplifies the power of relatability and personal storytelling. Your podcast can have the same magnetic effect. It's about personality, engagement, and making your audience feel seen and heard. Kelsea's journey shows that the personal connections we make with our audiences are the real stars of the show. DISCOVER YOUR STRONG FOUNDATION As I reflected on my journey, I realized how crucial it is to focus on helping people become voices of influence. This episode is a call to remember the roots and mission of why you chose to share your content – to connect and communicate your unique message! Your content should resonate with your personal brand and maintain authenticity. Just like Kelsea's pop-infused country tracks are true to her, your content should reflect your own unique voice and perspective. Your podcast will naturally become a beacon for your tribe when it's founded on the real you. BREAK FREE TO BE MEMORABLE AND MAGNETIC We venture through the challenge of avoiding falling into the trap of merely fulfilling requests as podcasters. It's not enough to just deliver content; you must be someone worth listening to. It's about creating a legacy-like influence where your presence is unforgettable. This episode is packed with tips to free yourself from the shackles of traditional formats and embrace new, innovative ways to share stories. Be remarkable. Create content that stands out, and in turn, you'll foster relationships with your audience. EXPLODE YOUR AUTHENTICITY Want to go from chasing downloads to exploding your audience organically? It begins with embracing your authenticity and confidently broadcasting it to the world. If you need guidance on transforming your content and building genuine connections with your audience, don't hesitate to reach out. Apply for a personal coaching session with me atwww.PodcastTalentCoach.com/apply. Let's work together to make your podcast a powerful platform for change, where you are not just heard but followed and celebrated.

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year. IT WAS QUITE THE YEAR 2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs. At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut. Over the past twelve months, I've been able to help dozens of entrepreneurs launch their podcast. We have grown quite a few with the Audience Explosion Blueprint. In September, we had another fantastic Podcast Profits Summit. And I've worked with my coach to refine my business and make my content and focus even stronger. I can't thank you enough for being here on this journey. It was been an amazing year full of realizations, learning and love. This road we are on can get a little crazy. Keep reminding yourself that it's all about the journey and not the destination. Let's take a look back over the biggest and most popular episodes of the past year. Maybe you missed them. Perhaps you want to revisit the nuggets in each. Whatever the case, here are the most popular episodes of 2024. BEST OF #7 Starting the list at number seven is Connecting With Your Personality – PTC 488. On this episode, I want to share with you a session I did recently during my Audience Explosion Blueprint Workshop. This was a powerful 3-day workshop where I helped a group of podcasters build their strategy to grow their audience. This particular session will help you develop your personality and begin building powerful relationships with your audience. Here is a sample of that episode. "If all you're doing is speaking to the 3% that are in the market to buy today to fix the solution today, you're missing 97% of your market." You can hear that episode at www.PodcastTalentCoach.com/488. BEST OF #6 The episode hitting the list at number six is What is Your Biggest Challenge? – PTC 483 I recently asked that recently of podcasters on my email list, "What is your biggest challenge?" On this episode, I'll help you through a few of them. Here are a few of the questions I received... I'm trying all the things to increase downloads. My biggest challenge is getting the guests to share the episode. My biggest barrier is lack of courage to put myself out there. Learning to build an interactive community around the podcast is my biggest challenge. I'd love to have a strategy in place before I launch, then I know what I'm aiming for! How do you choose a podcast name? Here is a sample of that episode. "Remember, community comes from relationships, which is why I'm such a huge proponent of building relationships with your podcast." You can hear that episode at www.PodcastTalentCoach.com/483. BEST OF #5 Number five on the list of the Best of 2024 is Podcast Promotion Questions – PTC 480 When it comes to growing our podcast, I get many questions about podcast promotion. How do we get in front of new listeners and invite them into our show? On this episode, we'll answer a variety of questions about podcast promotion. Here is a sample of that episode. "Studies show that the average podcast listener consumes about 7 episodes, 7 podcasts, different podcasts every week. And about 30% consume 11 or more different shows a week." You can hear that episode at www.PodcastTalentCoach.com/480. BEST OF #4 Number four on the list is Dave Jackson – Profit From Your Podcast – PTC 485 Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood. He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018. Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today. Here is a sample of that episode. "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that." "There's a really popular microphone called the Blue Yeti. And technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else." You can hear that episode at www.PodcastTalentCoach.com/485. BEST OF #3 Making the list of the Best of 2024 from Podcast Talent Coach is Cindy J. and Making Money – PTC 479 When coaches come to me for assistance, one of the most common challenges is making money with their podcast. Most are using their show incorrectly and spending time in the wrong places with the wrong activities. There is a misconception about podcasting. You make money WITH your podcast, not FROM your podcast. I want to help you spend more of your time on money making activities. Cindy J. Holbrook the Visibility Wiz joins me on the show today. She guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. Cindy J. has been coaching since 2009. She has been my coach and she's one of the best in the business. On this episode, Cindy shows us how to spend our time on the right money making activities, so we can generate revenue with our podcast. Here is a sample of that episode. "If you start doing something every day, you make sure you do at least one money making activity Monday through Friday or whatever your work days are. You're going to start seeing an increase in everything, in visibility, influence, and profits." You can hear that episode at www.PodcastTalentCoach.com/479. BEST OF #2 One spot from the top in at #2 on the list is Turn Your Podcast Into A Book – PTC 477 Are you ready to turn your podcast into a book? Each week you work hard to spread your message and share your vision. If you produce an episode a week, you'll have 50 episodes in just under a year. With four pages of show notes (or 1,200 words), you could turn your podcast into a book. But, why would you want to go through all the work to write a book? There are six big reasons. We dive into those reasons on this episode. There is great news. You don't need to write the entire book yourself. Steven Leapley is an executive ghostwriter from Southern California. He helps creative people like you write their book. Steven joins us today to help us discover how to turn our podcast into a book. Here is a sample of that episode. "But I think the the biggest challenge is... it comes down to to honestly fear. There's you know, to to pull the trigger and actually write your book. You know, it's like, there there's a there's a fear of of is it gonna get finished? There's a fear of am I gonna get taken for, you know, taken? You know, there's a fear of am I good enough?" You can hear that episode at www.PodcastTalentCoach.com/477. BEST OF #1 That brings us to the most popular Podcast Talent Coach episode of 2024. Number one on the list is Why You Can't Grow Your Podcast – PTC 481 If you're like most podcasters, one of your biggest challenges you want to overcome is how to grow your podcast. I hear it often. On this episode, I help you dive deep into audience growth. In this episode, we dive deep into the challenges faced by many podcasters when it comes to growing their listenership. You receive invaluable insights into why some podcasts stagnate and what you can do to overcome these hurdles. We start with the critical importance of making your audience care. Provide unique value in your episodes. Infuse each episode with authenticity and stay true to yourself. We discuss strategies to build a relationship with your listeners, such as cleverly weaving your episodes together and harnessing specific tactics designed to not only attract but also retain a dedicated audience. Here is a sample of that episode. "Everybody tells me I want a bigger audience, and I go, what are you doing? Well, nothing really. Well, the audience isn't just gonna show up. They're not just gonna come knock on your door and say, hey, we're here. Where's the show? You have to do the work." You can hear that episode at www.PodcastTalentCoach.com/481. GIVE IT A LISTEN And that's the top seven episodes of Podcast Talent Coach from 2024. Pick your favorite and give it a listen. Whether you missed it the first time, or you'd like to go back and revisit it, here is your chance the check out the best. You can also find the links in the show notes. I've listed a link to each of the episodes at www.PodcastTalentCoach.com/podcasts. Thanks again for being here. I hope you have a tremendous 2025. I'd love to help you make that happen. I can be your mentor who can take your hand and walk you every step of the way with some powerful coaching. Get a sample of it. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Yes, the number of podcasts out there have grown dramatically in the past 5 years and to stand out and truly captivate your audience is easier than you might think. Put the technical jargon and sponsorship plans aside for a moment and listen to what Podcast Talent Coach, Erik K Johnson has to say about captivating and entertaining your audience while staying true to yourself.  You'll hear why building genuine relationships is the secret to monetizing your podcast - not chasing sponsorships and how to leverage storytelling to turn those listeners into loyal clients and passionate fans.    Here's a taste of what you'll learn How to build a relationship with your audience. How to incorporate compelling stories (even when your guests aren't sharing any) *Hint it's all about framing the right questions  Ways to monetize your podcast beyond just ads and sponsorships Why defining a specific, narrow target audience for your podcast vs broad is better  How to balance the fear of "not entertaining enough" and staying true to your own personality  What to focus on when measuring the success of your podcast (it's not all about the downloads).    Head to https://LeverageYourPodcastShow.com to read the blog >>>Start creating consistent authority-boosting content with less overwhelm using this 4 step system.  Get the Podcast Leverage System Training at https://www.leverageyourpodcast.com/free >>Learn 3 Ways To  Leverage & Repurpose Your Podcast Guest Interviews To Boost Authority, Visibility, Leads & Sales - Free Guide & Checklist https://leverageyourpodcast.com/guest

MONETIZE A PODCAST WITH FOCUS Focus is the key to monetize a podcast. [Get info on ThriveCart through my affiliate link - CLICK HERE] When I started, I struggled until I focused on one offer to one avatar. As I launched Podcast Talent Coach, I wanted to do everything. I started with one-on-one coaching. I wrote a book that was to be part of a comprehensive course. There were plans for a membership. I was helping people launch their podcast. It was everything I could think of to create multiple streams of income to monetize my podcast. But, nothing was working. There was no traction. Then one day I met my mentor. He taught me the power of creating a signature course. Through his process, I created my signature course through market research with a single avatar. I focused on coaches trying to grow their business. He then showed my how to focus all my efforts on that one offer. My business quickly took off and created my best year yet. DON'T MONETIZE A PODCAST WITH SPONSORS Create one stream of income. Focus is powerful. It is tough to avoid getting distracted. I know multiple streams of income sounds appealing. But you can't create multiple streams until you create your first. And you can't create your first without focus. Many podcasters want to start with sponsorships. It's difficult without a real focus. Trying to monetize a podcast with sponsors is a challenge. Rick was able to get a sponsor in a much different way. Rick Sizemore is the host of the VR Workforce Studio podcast. It is a podcast focused on Individuals with disabilities and stories of employment including training and education, vocational rehabilitation. On the show, Rick celebrates the champions of employment who hire people with disabilities as well as vocational rehabilitation professionals and the work they do to create hope and a path forward to employment for people with disabilities so they can work and lead better lives. The audience for Rick's podcast is very focused and niche. He is totally focused on those in and around vocational rehabilitation. He connected with an organization who wanted to reach that specific group. Rick showed that group how effective his podcast was in sharing a message with the rehab community. The group paid Rick a nice sum to be the sponsor of his show. He was able to land the sponsor, because the show was focused on one specific avatar. NOT ALL LISTENERS ARE THE SAME Unfortunately, most sponsors don't understand the power of the podcast audience. Most podcasters, sponsors and ad agencies treat ads on podcasts like they are ads on traditional media. On traditional media, commercials are sold at a rate per thousand listeners. If the rate is $25 per thousand listeners, and you have 2,000 listeners, an ad on your show is worth $50. But podcast listeners aren't equal to traditional media listeners. If QuickBooks advertised on a football game, only a fraction of those listeners or viewers would be interested in QuickBooks. Therefore, paying $25 for a thousand listeners doesn't really get them a thousand listeners. It's just a fraction. On the other hand, if QuickBooks advertised on a small business podcast, nearly every listener needs accounting software. Paying for a thousand listeners will get you nearly a thousand listeners interested in their product. Podcast listeners are immensely more valuable than traditional listeners. Unfortunately, traditional advertisers treat them the same. You become a commodity with ads and sponsors unless you find that special unicorn of an advertiser that understands the power. Finding that unicorn takes a lot of time and effort. Time away from your business. Monetize a podcast by focusing on your core offer. Ads and sponsorships also cap the revenue potential. How many ads can you possibly put on your podcast? Finally, your listeners don't want ads and sponsors. They are fleeing traditional media to escape ads. How irritated do you get when an ad pops up in the middle of a YouTube video you're watching? MONETIZE A PODCAST WITH YOUR OFFER Instead of ads, monetize your podcast by marketing your own stuff. Focus on one offer. You might think it is easiest to sell a low ticket offer. Something like a $19 book or a $47 course. The opposite is true. Price conveys value. If you are offering a $47 course, people think it's worth $47. Few people are clamoring to buy $47 anything. If it's a $2,000 program, people feel it should be packed full of value greater than $2,000. People save up to buy a $2,000 product. It isn't uncommon to buy a $47 course and never even start it. When people invest $2,000 in a program, it is much more likely they will consume it. People value what they invest in. LOW TICKET TAKES MORE TIME AND EFFORT It also takes just as much time to sell a $47 product as it does to sell a $2,000 product. A sale is a sale. Low ticket products also create more headaches. People who purchase low ticket items tend to complain and want refunds. When I was selling my $497 course, I had multiple people want payment options. It's a 4-week course for $497. How can I possibly break that into payments. When I started selling my $20,000 coaching program, coaches would ask how to pay in one lump sum or just simply as how to pay. There were very few issues. Those who can afford to invest in high-end programs tend to have their business dialed in. They aren't worried how to make a $200 payment. It's more about the results than the price. I recently stopped offering my free strategy call. It was a struggle to get people to take advantage of the opportunity. People value what they pay for. Then, they would often book and not show up. Instead of free strategy calls, I began offering an hour of my coaching for $150. You can see it at www.podcasttalentcoach.com/apply. On the first day I changed from free to the $150 call, I had someone sign up. People value what they pay for. MONETIZE A PODCAST WITH PARTNERS We now have your avatar and offer dialed in. You have offered it and sold it. More importantly, you want to keep selling it. It is time to market your offer to monetize a podcast. Instead of buying ads, get partners to promote it. Joint venture partnerships are a powerful way to market your stuff to your ideal clients. Find partners who are already speaking to your avatar. When a partner promotes your offer, they are typically paid a commission on those sales. If the offer is digital or a physical product, commission is typically around 50%. When the offer involves your time such as coaching, commission is 10% or 20%. These sales are tracked through affiliate links. When you have affiliate tracking software, it will create a link specific for each of your partners. Your JV partners then promote your offer through that link. When their tribe clicks the link to make the purchase, your affiliate software tracks it. THRIVECART OPPORTUNITY I currently use ThriveCart. It is a great way to track affiliates and pay commissions. I have been using it for a few years now. Here is the best thing about ThriveCart. You can currently purchase ThriveCart for a one-time payment rather than a monthly fee like most software. You can see ThriveCart at www.podcasttalentcoach.com/ThriveCart. That is my affiliate link. When you purchase ThriveCart through that link, I'll make a small commission from your purchase. It doesn't cost you any more. This is just a way ThriveCart markets their software. Now, I can't tell you how long it will be a flat fee purchase and when they will move to a monthly fee. I can only tell you that as of this recording, it is a flat fee and you own it. Check it out at www.podcasttalentcoach.com/ThriveCart. MONETIZE A PODCAST WITH ONE STREAM Now you have an offer for an avatar and you have partners promoting you. The next step is to do more of the same. To monetize a podcast, really get your process working. You'll be tempted to focus on other products and additional streams of income. Stay the course. Get this offer really refined. Make it generate more cash with less work. It may sound boring, but it's worth it. Avoid the headaches that come with juggling multiple offers. Once your offer is generating over $100k in annual revenue, you can then begin working on offer number two. Until then, keep refining your primary offer. Sell more to more people. There are two ways to make more money. First, sell to more customers. Next, make more from each customer by increasing prices or selling more. Business is a simple process when you focus. To monetize a podcast, focus on your offer.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Ever launched a podcast with excitement, only to see it fizzle out after a few episodes? Host Adrienne Hill welcomes podcast expert Erik Johnson as he unveils the secrets to igniting an audience explosion for your business. Erik dives deep into the mistakes many podcasters make, like focusing solely on information delivery instead of building relationships with listeners. Through his Podcast Talent Coach platform, Erik equips podcasters with the strategies and insights needed to create impactful content that captivates audiences and drives business growth. Whether you're a seasoned podcaster or just starting, this episode is packed with valuable tips to help you take your show to the next level and ignite an audience explosion.5 SECRET PODCASTING STRATEGIES TO ATTRACT YOUR HIGH-TICKET COACHING CLIENTS!5 ways to attract your ideal, high-ticket coaching clients. How to attract high-ticket coaching clients even if you don't have a podcast. Attract high-ticket coaching clients without eating up your entire week.#impactfulentrepreneurshow #guestinterview #AudienceExplosion

As we celebrate 500 episodes of Podcast Talent Coach, I want to share with you six mentors who have shaped my journey over the past 10 years. LEARNING FROM MENTORS I learned long ago that I don't know everything and never will. Every experience is an opportunity to learn something. Conferences and conventions are always such a powerful experience for me. Many people say they rarely go to the session and instead have conversations in the halls. I can understand that. But, I think they are missing the power of the collective mind. Mingling in the halls during a conference will definitely grow your network. It has a place in your business. However if you skip all the sessions, you are missing ideas that could take your business to an entirely new level. We would attend the Country Radio Seminar every year in radio. I would travel with my music director for the station. During the day, we would take in all the sessions of the conferences. At night, we would split up to attend events and network with artists and record labels. From the sessions, we would learn new ideas to implement with the stations. At night, we would network with people who could help us implement those ideas. Then one day our company decided it wasn't necessary for both of us to be there. That single decision cut our learning in half and diminished the networking we were able to do. The company thought the conference was nothing but a party. It may have been for those who spent all of their time in the halls. When you're learning from mentors and expanding your thinking, things are possible beyond your imagination. These six mentors helped my achieve levels bigger than I every dreamed. It is my hope that these nuggets spur some new ideas for you as well. DAN MILLER The first is the mentor who has influenced my life the longest. Dan Miller's book and podcast "48 Days To The Work You Love" inspired me to follow my dream and start my own business. Dan is author of the New York Times best-selling 48 Days To The Work You Love and Wisdom Meets Passion, No More Dreaded Monday and An Understanding Heart. His 48 Days Podcast consistently ranks in the top 1% of all podcasts worldwide and his 48DaysEagles.com community is viewed as an example around the world for those seeking to find – or create – the work and the life they love. His podcast sits at the center of his multiple streams of income. Unfortunately, we lost Dan in January of this year after a very brief battle with cancer. Dan's attitude through that entire struggle was impressive and uplifting. He kept asking as he always did, "What does this make possible?" Dan saw the silver lining in every cloud. He was an amazing man and a mentor to me in so many ways. Dan joined my on Episode 466 to discuss multiple streams of income. You can find the episode at www.PodcastTalentCoach.com/466. DAN'S NUGGETS Here are a few nuggets from that episode. Resilience in the Face of Adversity: "When we hit Covid and I couldn't have live events for a couple years there, that had been a big resource for us, a big revenue stream, but not being able to have live events, it didn't really affect us. My revenue continued to go up because we made content available to people in other ways that they could experience, even if they didn't come to Franklin, Tennessee."— Dan Miller 00:24:39 – 00:25:03. Life Reassessment in Midlife Careers: "What surprised me is I had doctors and dentists and pastors and engineers and accountants showing up and why you guys here? And it was like, well, we're doing okay. You know, everybody looking in from the outside to see us is doing okay, but I don't think this is it."— Dan Miller 00:26:29 – 00:26:45. How to Turn Your Writing into Income: "How do you take just a raw idea and turn it into real income? But those came directly from people asking, how do I do that?"— Dan Miller 00:30:42 – 00:30:50. Easy Income Streams for Podcasters: "The easiest next step is coaching. Because if you have a podcast and you're talking about personal development and growth or business success or how to scale or those things, you're inevitably going to have people ringing your doorbell saying, can I talk to you?"— Dan Miller 00:44:47 – 00:45:43. I'll always cherish everything I've learned from Dan and all the inspiration he provided. You can find more about Dan at https://www.48days.com. MARC MAWHINNEY The next mentor who has been a big influence on me over the past decade and 500 episodes was one of my very first coaches. Marc Mawhinney is a lifelong entrepreneur who helps coaches get more clients without paid advertising! He achieves this with his coaching programs, his podcast Natural Born Coaches, his Facebook group The Coaching Jungle, and his Secret Coach Club. Marc has been a speaker at events like Social Media Marketing World, frequently makes media appearances and contributes for Entrepreneur.com. He is a master at joint venture partnerships. I discovered Marc through his Coaching Jungle Facebook group and he soon became my coach. He taught me the power of sending a daily email. Our coaching sessions helped me refine my offers and get my business to the next level.  Marc appeared on episode 333 with me to discuss the power of joint venture partnerships. You can find the episode at www.podcasttalentcoach.com/333. MARC'S GEMS Here are a few gems Marc shared during our conversation. Stand Firm on Your Beliefs: "Sure, you're going to turn some people off, but you're going to attract the people who you want to attract, and that's exactly what you do."— Marc Mawhinney 00:16:25 – 00:16:31. The Importance of Community for Coaches: "Whatever you do, you need a place to gather your potential clients. You know, people to get to know, like and trust you."— Marc Mawhinney 00:20:27 – 00:20:34. Viral Topic - The Power of Community: "I can't count how many times someone said to me, mark, I love your Facebook group. It's helped me so much the last few years."— Marc Mawhinney 00:20:55 – 00:21:44. I can't thank Marc enough for pointing me in the right direction with his coaching. Find Marc in his Coaching Jungle Facebook group. CINDY J. HOLBROOK One day Marc was invited to participate in a giveaway. It didn't fit in his marketing plan at the time, so he sent the organizer to me feeling we might work well together. That organizer was Cindy J, The Visibility Wiz. Not only did I participate in her giveaway, Cindy soon became my next coach and she's one of the best in the business. Cindy guides entrepreneurs and small business owners to thrive as you go up the ladder from being the best-kept secret to Trusted and In-Demand Authority. She has been coaching since 2009. Through our work together, Cindy taught me the power of visibility, how to use giveaways to grow my list, and ways to partner with others.  She is simply an all around great person. I love her to death and really appreciate all she has given me over the years. Cindy was on episode 479 of Podcast Talent Coach to talk about visibility. You can find the episode at www.podcasttalentcoach.com/479. CINDY'S SUGGESTIONS Here are a few things we learned in that episode. From Social Services to Coaching Success: "But I have all this knowledge of the online world that I utilized to get clients. And, I was able to leave social services within 2 years of becoming a coach, and that's when I started attending a lot of events. And people were constantly coming up to me."— Cindy J. Holbrook 00:20:23 – 00:20:41. Title: Maximizing Advertising DollarsQuote: "My advertising dollars goes towards participating in giveaways or speaking in front of people, you know, being a sponsor at events. That's where my advertising dollars go because I get more return on my money that way."— Cindy J. Holbrook 00:35:04 – 00:35:18. The Power of Collaboration: "I didn't start collaborating with other experts till, 2014. And that's what finally pushed me over to 6 figures was whenever I started collaborating with other experts."— Cindy J. Holbrook 00:39:11 – 00:39:24. How to Boost Your Business Today: "If you start doing something every day, you make sure you do at least 1 money making activity Monday through Friday or whatever your workdays are. You're going to start seeing an increase in everything, in visibility, influence, and profits."— Cindy J. Holbrook 00:42:44 – 00:42:58. Cindy is amazing when it come to leveling up your visibility. Find her online at https://www.cindyjholbrook.com. IMAN AGHAY After I was working with Cindy for a few months, she suggest I attend Collaborate. It was an amazing 3-day event to meet JV partners. This one event changed my business more than I could ever have imagined. At the time, Collaborate was run by Iman Aghay and Rich German. Iman has been so influential in so many aspects of my business. Through this event, Iman taught me how to properly joint venture with others. He has taught me how to create my courses and events. More importantly, Iman showed my how to sell what I do. Iman Aghay is a serial entrepreneur, international speaker, and a nine-time #1 best-selling author. He is best known as the co-founder of Actionera, a platform that assists experts in building mobile apps to enhance their income and impact. Iman hasn't been on the podcast. However, I did a deep dive into finding promotional partners using everything Iman taught me. You can find that in episode 391 at www.podcasttalentcoach.com/391. IMAN'S INSPIRATION Here are few takeaways from that episode. How to Skyrocket Your Podcast Growth: "Just imagine how your podcast and your business could grow if you could find 40 partners who would be willing to promote you to their fans, to their tribe, to their followers."— Erik K. Johnson 00:01:07 – 00:01:14. The Best Part of Pitch Refinement: "But the best part is everybody in the circle's on the same page with regard to who talks, what they talk about, how long they talk. There's no pressure. You don't need to awkwardly walk up to anyone to strike up a conversation like you would in a at a networking event."— Erik K. Johnson 00:06:20 – 00:06:38. Power of Partnerships: "I've been able to grow my email list from about 500 to nearly 4,500. My podcast downloads have doubled. I've made affiliate commissions from promoting those partners, and I had partners promote my courses and my coaching to their audience as well just to help me grow."— Erik K. Johnson 00:10:08 – 00:10:30. The Power of Partnership: "If you wanna go fast, travel alone. If you wanna go far, travel together."— Erik K. Johnson 00:10:53 – 00:11:01. Iman Aghay is an amazing online marketer. He is also the co-owner of Actionera. It is a platform to help you build your own mobile app. Find details on Collaborate at www.podcasttalentcoach.com/collaborate. You can learn more about Actionera at www.podcasttalentcoach.com/actionera and find Iman at https://www.imanaghay.com. JIM PADILLA While I was attending one of the Collaborate events, Iman invited a guest speaker to that event. That guest talked a lot about actually making sales. He was Jim Padilla and he is my fifth mentor on this journey. Jim is a Global Impact Strategist & Investor and the founder and CEO of Gain The Edge. It's a done-for-you provider of industry-leading sales systems and unicorn sales professionals. Jim co-heads Gain the Edge with his amazing wife, Cyndi Padilla. The two of them have generated over quarter billion dollars in sales for a long line of high-level entrepreneurs. Jim's mission is to help purpose-driven thought-leaders untangle themselves from the day-to-day minutiae of seeking leads and sales, so they're free to amplify their impact - while scaling their business! Shortly after getting into Jim's world, he became my coach. Jim helps me build my sales systems and strategies. I've gone from being an entrepreneur to actually running a business. The transformation has been amazing. Jim joined me on episode 465 to discuss making sales. If you want to increase your sales, find this episode at www.podcasttalentcoach.com/465. JIM'S GENIUS Here are few nuggets from my conversation with Jim. From Struggle to Success: "And little did I know that, you know, 20 years later, I'd be making 1,000,000 of dollars teaching other people how to read the room and how to bend influence in their direction so you can be asset instead of a threat to the people who show up in your world, and then they wanna be able to buy from you and give you their credit card."— Jim Padilla 00:12:06 – 00:12:58. The Core of True Expertise: "What people need to dive into is they understand that you're an expert, but they really need to understand who you are as a person and why what you do matters."— Jim Padilla 00:19:07 – 00:19:11. Seeing Opportunities in Chaos: "All they see is all the problems that are in the world are truly just opportunities waiting to be solved if you know how to talk about it and know how to articulate it and to see things differently."— Jim Padilla 00:24:57 – 00:25:04. Maximizing Your Existing Network: "Most obvious buyers you have are the people who already bought from you."— Jim Padilla 00:44:07 – 00:44:10. Jim and Cyndi are amazing. Find them at https://www.gaintheedgenow.com. DAVE JACKSON The last mentor I want to share with you is the guy who became the inspiration for this podcast. In 2013 I was writing articles about podcasting for New Media Expo. Out of the blue, I got an email from Dave Jackson at the School of Podcasting. He was interested in having a conversation to see how we might support each other. During that conversation, Dave said he loved my articles. Then he asked why I didn't have a podcast of my own. Great question, Dave. If I'm writing about podcasting, shouldn't I have a show of my own. Shortly after that conversation, this show was born. And our friendship has continued over the years. Dave Jackson launched the School of Podcasting in 2005. He was inducted into the Podcasting Hall of Fame in 2018. He is the author of the book, Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood. Over the years he has launched over 30 different podcasts with over 4 million downloads. Dave and I currently co-host the Podcast Review Show where we help podcasters improve. You can find that show at https://www.podcastreviewshow.com. Dave was a guest on episode 485 to talk all things podcasting. You can listen to that episode at www.podcasttalentcoach.com/485. DAVE'S BRILLIANCE Here are a few takeaways from my conversation with Dave. Viral Topic: The Importance of Mic Technique: "When I moved into this house had no carpet, and it was just this giant echo chamber. So the first thing I did was, like, okay. We need we need a carpet. We need some rug, something like that."— Dave Jackson 00:32:58 – 00:33:07. The Blue Yeti Misconception: "Technically, it's not a bad microphone, but what most people overlook is that thing can pick up, if you want, in every single direction. Well, that's just screaming, pick up the neighbor's lawnmower and everything else."— Dave Jackson 00:33:44 – 00:33:57. Mastering Freelance Success: "If I'm trying to position myself as an expert, I either want to interview people who know the people that should be hiring me or in some cases, just interview the people who should be hiring me."— Dave Jackson 00:37:54 – 00:38:03. Big thanks to Dave Jackson for all the help and inspiration over the years. Find Dave at www.SchoolofPodcasting.com. FIND YOUR MENTOR Those are six mentors who have had the biggest impact on my journey. There are so many other people who have inspired, helped, and collaborated with me over the years and through these 500 episodes. I would never have enough time to name all of them. From my wife Jen, to Jon Fugler and the various members of our mastermind over the years. From the clients, partners, and supporters, each has played a part in this journey. But most of all, I want to thank you. Without your support week after week and episode after episode, this show would never have reached 500 episodes. Thanks for being here. Thanks for allowing me to be part of your podcast journey. Let me know how I can help. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

CREATING PODCAST MONEY Many podcasters want to create a profit from their podcast. However, most lack a strategy to generate revenue and grow their business. NO PROFIT FROM MY COURSE When I created my first product for Podcast Talent Coach, it was a complete flop. Nobody wanted it. I started a mastermind in 2013 with 8 of my entrepreneurial friends. We all had aspirations to create successful businesses. Podcast Talent Coach was just getting off the ground. I had also purchased Brendon Burchard's Total Product Blueprint. As I went through the program, I created my plan. The mastermind helped me refine it. My first product was a course. It was the Podcast Talent Coach system. This program was designed to help podcasters transform their information into entertainment and turn their podcast into powerful, profitable relationships. The course was a 7-disc set that covered everything you need to know to create a successful podcast. It had everything I learned over my decades of radio experience being on the air, coaching talent, and programming radio stations. It started with the magic of audio and using theater of the mind. We talked about content creation, storytelling, and getting results for listeners. Disc 2 was about the structure and strategy for your podcast. We then got into content consistency and the power of one-on-one communication. The course included how to prepare for each show to ensure you reach your goals and lead your listeners to your call to action. It covered how to review your show for constant improvement. We then got into generating revenue and using your podcast to grow your business. Finally, the course laid out how to get started and put it all into action. It even had an accompanying workbook to walk you through all of the steps. As you can see, it covered everything. Unfortunately, nobody wanted everything. WHAT TO SELL People just want the solution to their most pressing problem. The more I talked with my listeners, the more I discovered they had two big problems. First, they wanted to grow their show and increase their downloads. Next, they wanted to profit from their podcast. These podcasters needs to master storytelling and content creation. They needed to build an effective structure for their show. However, they didn't WANT it. Sell what your listeners want. Give them what they need. Sell the outcome, the benefit, and the transformation. They don't care about the process to get there. That's when I changed my strategy. I created my Audience Explosion Blueprint program. You can see that at www.PodcastTalentCoach.com/audience. I also created my Podcast Profits Accelerator membership. You can see that at www.PodcastTalentCoach.com/accelerator. When I started to focus, my business began to grow. YOUR IDEAL CLIENT Begin by talking with your listeners and ideal clients. Ask about their challenges and struggles. Then, create a solution to help them overcome those problems. When you create the solution to their most pressing problems, it becomes much easier to generate a profit with your podcast. Sell the outcome and the benefit. They won't care about the calls or videos or templates. Your potential clients only want the outcome. My clients only want to grow their audience and profit from their show. They don't really care how we get there. The membership and coaching calls and resource library aren't important until they buy into the transformation. Start by having conversations. PROFIT FROM YOUR PODCAST Dave Jackson is the host of the School of Podcasting podcast. He is also author of the best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood. He launched the School of Podcasting in 2005 and was inducted into the Podcasting Hall of Fame in 2018. Dave joined me on the Podcast Profits Summit to talk about overcoming your challenges without spending thousands of dollars. I want to share that session with you today. To get access to the first chapter of Dave's best seller Profit From Your Podcast: Proven Strategies To Turn Listeners Into a Livelihood, you can find it at www.PodcastTalentCoach.com/jackson. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

THE TOP SIX EPISODES OF 2023 It has been an amazing year at Podcast Talent Coach. On this episode, I want to share with you the best of 2023. These are the top six most downloaded episodes of 2023. DECREASED DOWNLOADS Have you seen a decrease in your downloads in the fourth quarter of 2023? It is probably due to a change with Apple Podcasts. Apple released iOS 17 in September of 2023. That update came with a change to Apple Podcasts and how episodes are downloaded. According to Apple, automatic downloads are paused when a device is out of available storage or when a listener hasn't played a show they follow. If a listener hasn't played one of the latest five episodes for more than 15 days, downloads are paused. Apple says pausing downloads is to preserve device storage. This change is communicated to listeners with a pause indicator on the follow icon located at the top right of the show page. If a listener resumes playing that show, or changes the download preferences for that show, Apple Podcasts will resume automatically downloading episodes. The big difference for your podcast is how previously unplayed episodes are handled with the listener resumes playing the show. Before iOS 17, when a listener would unpause automatic downloads, the system would automatically download all unplayed episodes. Your podcast would then get credited with those downloads. With iOS 17, Apple Podcasts will not download previous episodes and will only resume automatically downloading new episodes. BRING THEM BACK This change is why is it so critical to keep listeners coming back week after week, episode after episode. It isn't enough to simply get people to subscribe to your show. You need to get them to actually listen consistently. At the end of each episode, creatively tease your next episode. Create some intrigue and anticipation for the next show. Bring them back. When you publish your new episode, tell your tribe about it. Share it on social media. Send an e-mail to your list and invite them to listen. It is important that you tease here as well and not simply promote. Promoting next week is info only. When I say, "Next week we'll talk with Dan Miller", that's promoting. It does very little to create any anticipation for the episode. To creatively tease the episode, I need to create some intrigue. I might say, "Next week, Dan Miller joins us and will show you how to build a business with no money required." A powerful tease opens the loop and gives listeners something to get excited about. However, it shouldn't be something you can Google. I don't want to say, "Dan Miller will share his 48 Low- or No-Cost Business Ideas next week." You can Google "48 Low- or No-Cost Business Ideas" and find Dan's resource. There is no reason to come back to the episode to get the answers. No need to wait. You can go get them now. Tease effectively. SUBSCRIBE My downloads took a dip in fourth quarter like everyone else. It would really help if you would subscribe or follow this podcast right now. Grab your phone. Let's do this right now. On many podcast platforms, simply open the episode. Click that follow or subscribe button on the page. Even if you think you are already subscribed, please grab your phone and check. It would be a tremendous help to me. This week, get out and share your podcast with your tribe. Let's get those downloads coming back. Now, the top six episodes of Podcast Talent Coach in 2023. #6 BEST OF 2023 Number six is Creating a Custom Intro – PTC 433. The introduction of your podcast is probably the most critical part of your show. A custom intro takes it to a whole new level. A typical listener will give you between 90 seconds and a few minutes to entice them to stick around. Don't blow it. You can't catch up to a slow start. When you create your intro, tell your listener how they will be better after listening to an episode. Your listener is asking, "What's in it for me?" A custom intro adds show biz. It is unique to your show. And, it can be very affordable. The opening of your show will have 2 or 3 parts. You can use a highlight clip from the show, which is optional. It will be followed by the voiceover introduction of the podcast. Finally, you will give the introduction to this particular episode.   BEST OF EPISODE 433 On this episode, I want to show you how you can get your own custom theme music and voiceover without breaking the bank. Rick Stewart helps podcasters create their custom intro that is unlike any other podcast. Rick Stewart founded his own Jingle Company right out of college. He eventually moved to Nashville and spent years singing backup on recordings for Country Music Icons and Christian Artists. Rick has partnered with his son T.J. to create custom themes and voiceovers for podcasters. T.J. is a multi-instument musician and music producer. His writing and producing skills are amazing. Rick combines his skills in writing and producing jingles, and years of professional voiceovers, with T.J.'s mastery of writing, performing and producing music to create amazing custom intros and themes for your show. You will discover why you need a powerful intro, why a custom intro is so important and how to get started. Give it a listen at www.PodcastTalentCoach.com/episode433. #5 BEST OF 2023 The number five episode of 2023 is 6 Steps To Profitable Podcasting – PTC 429. It sounds so easy. So, why is it so difficult to create a profitable podcast? The gurus make more money by making it sound quick and easy for you. The truth is... It is easy to understand. However, the implementation becomes difficult when you are trying to do it yourself without a step-by-step system. YOUR PROFITABLE SYSTEM On this episode, I am going to give you the 6 steps to build a profitable podcast. Just keep in mind that it will take diligent, consistent effort to reach your goals. These 6 steps will sound easy. You will find yourself saying, "Everybody knows that, Erik. This doesn't sound like magic." That's because it isn't magic. It is a system. Stop throwing things against the wall to see what sticks. Instead, Focus. Follow one course until successful. At the end of this episode, I will invite you join me in a program that will walk you through this entire system to create your profitable podcast.   BEST OF EPISODE 429 You can get all six steps to profitable podcasting on this podcast. We also talk about the Podcast Profits Accelerator. In this program, you will... Grow your audience, increase your downloads and add subscribers to your podcast Increase your impact and influence in your niche to monetize your show Build a strategy that will attract your ideal clients on a consistent basis If you want real help building and implementing this podcast profit framework, you really need to be in the Podcast Profits Accelerator. You can get enrollment details at www.PodcastTalentCoach.com/accelerator. Give it a listen at www.PodcastTalentCoach.com/episode429. #4 BEST OF 2023 The fourth most downloaded episode of 2023 is The Magic Of Rapport – PTC 425. So many podcasters struggle to make money with their podcast. It is the primary challenge when coaches come to me for help. The thing they are missing is rapport. Building rapport is the biggest piece of the sales process. And most podcasters miss it with their podcast. On this episode, I want to help you refine your process, so you can make money with your podcast. Don't make it harder than it needs to be. STRATEGY You know how most podcasters don't make money with their show? They waste a lot of time on their podcast when it doesn't do anything to grow the business? I am a content coach. I help you build powerful, sales relationships with your podcast. If you ever want to try it, the process is really simple. First, we have a 30-minute conversation where we get clear on your podcast goals, what you hope to accomplish and how the podcast works into that plan. Next, we figure out where you are today, determine what you've tried in the past, and build the strategy to get you to your goals. And if you like what we've built, and you want some help implementing your strategy, I can show you what that would look like. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients through their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their show. Implementation of the strategy we build helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk.   BEST OF EPISODE 425 There are the 7 steps to building rapport with your podcast. Now it is time to get started. You can only continue to dump so much time and effort into an ineffective podcast that isn't bringing you clients and growing your business. Doing what you're doing isn't getting you to your goals. My clients enjoy the freedom, success and financial gain by attracting clients with their podcast. They free up their time and relax with a real strategy to consistently and easily attract clients with their show. Implementation of the strategy we build helps them quickly and easily grow their revenue without the frustration, hard sales and guess work. I have a few slots on my calendar if you want to meet, find the holes in your strategy, and craft your strategy to make money with your podcast. Visit www.PodcastTalentCoach.com/apply and we'll talk. Give it a listen at www.PodcastTalentCoach.com/episode425. #3 BEST OF 2023 The number three episode of 2023 is How To Make Money With Your Podcast – PTC 423. So, you want to make money with your podcast. Why? I know that sounds like a crazy question. Who doesn't want more money? Dig a little deeper. What is really driving your desire? What would more money do for your business, your family, your mission and your life? How could a successful strategy that helps you consistently make money with your show change your life? Let's look 5 years down the road. Imagine what you can accomplish in 60 months if you know where you're going and have a plan to follow. Can you see it? Can you see how your life is different? That's why you want to make money. It isn't the money. It's all about the transformation in your life that the money makes possible. One of my clients told me, "If we are able to generate leads, that is awesome. If we are helping change people's lives, and they are reaching out to us, that would be a success. Becoming a resource is the goal." Money makes the mission possible. What would that feel like if that transformation came to life 5 years from now? How great would it be to be clear on your actions and relieving all that stress? You know you have the expertise to change lives. Your success is just a matter of getting in front of your ideal clients. That is the power of an effective podcast strategy. I'm going to show you the four steps to make money with your podcast. If you are struggling, your strategy probably has a hole in one of these areas.   BEST OF EPISODE 423 Only 3% of your market is buying today. A fraction of your target market is actively looking to make a purchase right now. Another 7% could possibly be convinced they need it now. For 30% of your audience, the time isn't right. The next 30% don't believe they need it based on the info the currently have. They need more education. Your final 30% may never buy. They may be a user of different brand or have different needs. If you are spending all of your time closing, you are missing 97% of your target market. Even you convince that 7% that could be sold, 90% of your audience isn't looking to buy right now. You are missing a huge opportunity. We talk about an effective approach on this episode. Give it a listen at www.PodcastTalentCoach.com/episode423. #2 BEST OF 2023 The second most downloaded episode of 2023 is Why ChatGPT Means You Matter Even More – PTC 430. ChatGPT is all the rage. It's also the reason why you now matter even more than ever. As an oversimplified definition, Chat GPT uses artificial intelligence like Siri on your iPhone or your Alexa smart speaker. It is just much more powerful. GPT is short for Generative Pretrained Transformer. We'll get into a deeper definition in a bit. What I want you to understand is the impact it will have on your podcast. NOT ALL INFO Your podcast cannot simply be information. ChatGPT has nearly all the information anyone could ever need. It is the depth of the internet with the conversation of Alexa. It was an early Monday morning in March of 1995. I had just started my new job as Program Director of an alternative radio station in Lincoln, Nebraska. I was standing in the jock lounge. It was basically an open room with a countertop around the perimeter. All the DJs kept their stuff in there. Sitting on the countertop was a big, bulky, desktop computer. It was primarily used to schedule music logs for the stations. However, this particular computer was connected to the World Wide Web. The mid-90s was when the internet really started taking off. We would pull up a site called Webcrawler. It was the first search engine to be widely used. It was also the first to fully index the content on web pages. One of the primary investors in Webcrawler was Paul Allen of Microsoft. But, we'll get to that connection in a minute. As we played with Webcrawler, we could find anything we wanted. I typed in all sorts of words and phrases to see what would come up. Baseball, bullfrogs, blues music. It was all there. IT'S ABOUT TO CHANGE And that's when I realized the world was about to change. The Encyclopedia Britannica set and the World Books we had in the basement of my mom's house were no longer relevant. Why would I search the encylopedia when I could use Webcrawler? Now, I know you're probably thinking the use of an encyclopedia sounds ludacris. Or I just sound old. Either way, it was the dawn of a new day. This also meant my radio show could no longer be the interesting bits of trivia or music news I typically shared. I would need to serve my listeners something Webcrawler couldn't. That something turned out to be me, my story and my personality. Webcrawler couldn't copy that. Rather than sharing the tidbit that Bob Mould was once a member of Husker Du and then of Sugar, I needed to talk about the strange sounds coming from the apartment next door last night or the time Ozzy Osbourne wouldn't stop talking to my girlfriend. Thanks to Webcrawler and the World Wide Web in 1995, it was indeed a different world and time for a new approach. HERE WE GO AGAIN And that's where we are again today. ChatGPT has the information. If you are only serving information on your podcast, you are the new version of the Encyclopedia Britannica.   BEST OF EPISODE 430 In this episode, we talk a lot about sharing your story and personality to separate you from ChatGPT and make you unique. You can continue to deliver information episode after episode and end up fading away like the Encyclopedia Brittanica. Or you can share a little bit of you on every episode and build long-lasting, powerful relationships with your listeners. If you would like help developing stories for your show, grab my Story Development Worksheet at www.PodcastTalentCoach.com/story. Developing your personality is a little more involved. I would love to help you walk through that process. We can talk about that during your Podcast Strategy call. It is my gift to you. No charge. We just develop a powerful strategy for your show. Go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. Give it a listen at www.PodcastTalentCoach.com/episode430. #1 BEST OF 2023 The most downloaded Podcast Talent Coach episode of 2023 is Unique Podcast Business – PTC 426. Let's take a look at each of the six steps to build your podcast profits framework. Step one is your Podcast Platform. This is your foundation and your why. TaVona Denise worked with me to build a strong foundation and a powerful “why” for her show. She worked as a nurse, but no longer loved the profession. She transitioned out of nursing into a new career. Soon, she began coaching other nurses to do the same and find the career they loved. This quickly became her purpose in life and she built her show around helping nurses launch their own businesses. AUDIENCE ATTRACTION Step two is your Audience Attraction. This step helps people discover you. You get in front of new potential listeners and show them how you can help. This is all about partnerships, attraction and engagement. You want to find influencers who are already speaking to your ideal clients and partner with them. Greg Payne is the host of the Cool Grandpa podcast. He was around 350 downloads per month. After implementing the Audience Explosion Blueprint, his monthly downloads hit 854. When I put this step into place with my own show, I was able to double my downloads in the span of three months. I basically doubled my audience in 90 days. That was after 275 episodes as well.   BEST OF EPISODE 426 On this episode, we talk with Anne Sullivan about using her podcast to grow her harp teaching business. Anne Sullivan began her career as a concert harpist at age twelve when she appeared twice as soloist with the Philadelphia Orchestra. A native of the Philadelphia area and a graduate of the Curtis Institute of Music, she is in demand as a recitalist, chamber musician and symphonic soloist. Her orchestral appearances have included engagements with the Baltimore Symphony, the Delaware Symphony where she was principal harpist, the Pennsylvania Chamber Orchestra, and the Chamber Orchestra of Philadelphia.  In 2012, Ms. Sullivan founded Harp Mastery®, an online resource which now serves a worldwide community of harpists. Her creative approaches to teaching harp students of all ages focus on helping harpists achieve harp happiness, which she defines as "playing the music you want the way you want." Through her blogs, a podcast, online courses, challenges, live events, and proprietary coaching process, Harp Mastery® continues to empower every harpist to find fulfillment and joy in their harp playing. Learn more at harpmastery.com.  Anne now uses her podcast to grow her business and connect with her students. In our conversation today, you will get many nuggets to help you in your business as well. Anne shares with us how she launched her podcast, how she uses the podcast in the business and how her first episode turned out. Give it a listen at www.PodcastTalentCoach.com/episode426. ARE YOU READY? Are you ready to have a conversation with me? If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. Next week we will talk with podcast lawyer Gordon Firemark and determine if your podcast is legal.

Your podcast and content provide amazing opportunities for you and your business. Just think of the things you've been able to do, because you have a podcast. Today, I want to share 9 amazing things your podcast makes possible. SUMMIT I have a powerful way to deep dive each of these ideas. As an entrepreneur, you know better than anyone what it takes to run your business, much less produce a successful podcast every week. With more podcasts to choose from now more than ever, imagine if you could get all your questions answered in one place. How great would it be getting the step-by-step help you need to position your podcast to stand out and rise above the rest? Imagine what that could mean for the future of your podcast and your business. I'm bringing together 24 amazing experts to help you make that a reality. We will have conversations around all the questions you've been asking. Register for the Podcast Profits Summit for free to get these questions and more answered. Get registered at http://www.PodcastTalentCoach.com/summit. It's happening online November 2-4, 2023. I have gathered outstanding experts from every aspect of podcasting and online business. Join us to discover how to transform your podcast into a huge success. You'll receive practical and tangible podcasting strategies including how to build, market, monetize, and grow your show as I interview these 24 experts one by one. It doesn't matter how many podcasts are out there. Your podcast has the ability to outshine the rest. Plus when you upgrade to VIP, you'll receive VIP gifts from the top experts who are joining me, a recording of the entire summit, and two resources from me. To register for Podcast Profits Summit, visit http://www.PodcastTalentCoach.com/summit. I can't wait to see you there. Let's dive into the 9 things your podcast makes possible. These are 9 of the 24 summit session you'll enjoy at the Podcast Profits Summit. SHARE YOUR MESSAGE First, you podcast allows you to share your message and leave your impact on the world. Your listeners get to hear your voice, experience your passion, and get impacted by your expertise. You have a message to share. People need what you know. Your podcast makes that possible. Janelle Anderson will join us on the Podcast Profits Summit with "How to Ensure Your Message Isn't Just Heard, But Felt". This is how you make your impact on the world by sharing your message. Known as the Speaking Confidence Coach for coaches, Janelle is a Certified Professional Coach, author, and renowned speaker. Janelle is on a mission to empower coaches to launch on a strong foundation of clear messaging aimed at the audience most aligned with their passions and strengths, then grow their business through masterful speaking and storytelling. YOUR PASSION Next, your podcast allows you to build a business around something you love. As the old saying goes, "Do what you love and you'll never work another day in your life." Your podcast gives you the opportunity to build your business around that one thing you love. Jeanette Shorey taught music in schools for over 2 decades. She now hosts Stories That Sing. Her community is called the Happy Music Teacher. It is full of resources and community for elementary music teachers all promoted by her podcast. During the Podcast Profits Summit, Jeanette will talk about building a business around your passion. DISCOVERY Third, your podcast helps you get discovered. So many coaches come to me struggling to build their audience. How do I get more listeners, more downloads, more clients? When you build it right, your podcast can be a powerful tool to get you discovered. Search engine optimization is often mysterious to many people. It doesn't need to be that way. With a few of the right tools and strategies, you can show up in searches and get discovered using your podcast. On the Podcast Profit Summit, Daniel J. Lewis will join us with "Make Your Podcast Discoverable with Search Engine Optimization (SEO)". Daniel is the host of "The Audacity to Podcast". You'll definitely want to catch this session. Remember, going VIP on the summit will get you the recordings of every session of the summit along with other amazing resources. THE TOP OF YOUR FUNNEL Next, your podcast can sit at the top of your funnel. To grow your business, your client needs a path to follow. We call it the funnel. You offer free content to give people a taste of what you do. Get people to take action by allowing them to download a free resource in exchange for their name and email address. We call this the lead magnet. After nurturing the relationship through your email list, you make an offer to your audience and turn them into clients. Your podcast is the top of that funnel. This is where you give listeners that free content. Your podcast makes your funnel possible. Trent True will join us on the Podcast Profits Summit to discuss how to demystify your podcast funnel. ATTRACT IDEAL CLIENTS The fifth thing your podcast makes possible is attracting ideal clients. We talk about this a ton on Podcast Talent Coach. Your podcast makes powerful conversations possible every week. There are few things more powerful than being in the ear of a person having a one-on-one conversation sharing your stories. This is how people get to know, like and trust you. If you want to get more clients for your business, your podcast will make that possible. I am giving you that during the Podcast Profits Summit. It is called "5 Ways to Attract Your Ideal Clients with Your Podcast". BUILD RAPPORT TO MAKE SALES Next, your podcast makes more sales possible. There are many ways to make sales. Being authentic, building rapport, and getting others to help are three important pieces to that process. Collaboration is an amazing way to get in front of more potential clients and make sales. Jim Padilla is my coach and will bring "Leveraging the Power of Collaboration to Make Sales" to the Podcast Profits Summit. Jim is the founder and CEO of Gain the Edge and host of the "Opportunity Makers" podcast. This is definitely a conversation you'll want to revisit again and again. You can do that when you go VIP for the Podcast Profits Summit. All VIPs get recordings of all the sessions. You also get VIP gifts from the speakers, my guide to attracting clients, and my course "How To Crush Your Next Podcast Interview Like A Radio Pro". Get registered and go VIP at http://www.PodcastTalentCoach.com/summit. STAGES Things your podcast makes possible number 7 is speaking opportunities. Your podcast is like a demo reel. Not only can you attract stage owners, you can also show them what you do and how you do it. Being on stage is a great way to get in front of potential clients. There are a variety of stages. Get on stages and turn those audiences into clients. Kimberly Crowe is the host of Speakers Playhouse and Podapalooza. She brings us "How Coaches and Entrepreneurs Can Instantly Profit By Speaking on Four Types of Stages" during the Podcast Profits Summit. JV OPPORTUNITIES Next, your podcast makes joint venture opportunities possible. You now have a stage to share with other experts. The can interview you on their stages in return. You can also promote joint venture partners and make affiliate commissions. Marc Mawhinney runs the Coaching Jungle. It is a group of over 25,000 on Facebook. Marc also does joint venture in a unique way. He also hosts the podcast "Natural Born Coaches". He will share his process with us during "Creating Unique and Powerful Joint Ventures" on the Podcast Profits Summit. MULTIPLE STREAMS OF INCOME Finally, your podcast makes possible multiple streams of income. Your podcast sits at the center of your business. The podcast can feed multiple other revenue streams. It could be speaking, writing, coaching, courses, and a variety of other streams. You simply need to build it properly. Dan Miller is author of 48 Days to the Work You Love. He hosts the podcast of the same name and runs the 48 Days Eagles Community. Dan's podcast sits at the center of his revenue universe. He will show us how he does it during "Creating Multiple Streams of Income With Your Podcast". It's all part of the Podcast Profits Summit. SO MUCH IS POSSIBLE These are just 9 of the 24 amazing sessions you'll experience during the Podcast Profits Summit. You can register for free at http://www.PodcastTalentCoach.com/summit. Imagine getting all your questions answered in one place over three days. How great would it be getting the step-by-step help you need to position your podcast to stand out and rise above the rest? Imagine what that could mean for the future of your podcast and your business. This event is going to be a ton of fun. I'm bringing together 24 amazing experts to help you make that a reality. This isn't your typical talking head type of summit. I'll be having powerful conversations with each of these experts asking the same questions you would ask if you were sitting in front of them yourself. Register for the Podcast Profits Summit for free to get these questions and more answered. Get registered at http://www.PodcastTalentCoach.com/summit. I can't wait to see you there.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

IT TAKE A STRATEGY TO MAKE MONEY Don't feel alone. Many coaches struggle to make money with their podcast. They simply don't have a strategy. I know it can be frustrating. You work so hard to create your episode each week. It is a lot of time and energy devoted to your podcast with very little to show for it. The lack of success has less to do with you and more to do with your process. WHERE TO MAKE MONEY There is one thing I want you to understand before we start down this path. Your podcast isn't your revenue engine. It is part of your marketing plan to have more sales conversations. Your podcast doesn't generate revenue. It promotes and markets the thing you sell. Podcasting is a long-term game. This isn't a "get rich quick" opportunity. If you use podcasting correctly, the momentum of the fly wheel will continue to help you generate revenue in your business for years to come. Unfortunately, many coaches give up before the fly wheel gets spinning fast enough. FADE AWAY Many podcasts fade away before the 10th episode is published. When a podcast publishes less and less frequently until it completely ends is known as podfading. I thought this stat was crazy until one day when I was helping a client find other podcasts that could interview her. We opened Apple Podcasts to search for her niche. We were looking for other podcasts that were speaking to her ideal client. As part of that process, we want to find podcasts that interview guests, speak to our ideal client, and are actively publishing new episodes. I just searched that same keyword in Apple Podcasts. 3 of the 8 recommended podcasts haven't published a new episode in the last 90 days. Podcasters quit publishing new episodes for 3 primary reasons. First, podcasting is more work than they thought it would be. They simply don't have a process and team in place that will allow them to produce an episode consistently each week without eating all their time. Next, the show doesn't grow as fast as they thought it would. Sometimes, these podcasters believe if you build it they will come. The don't have a system in place to effective grow their audience in a methodical way. Finally, podcasters give up because the show doesn't monetize as fast as they thought it would. They don't have a strategy in place to make money. To help you succeed, I am building a Podcast Profits Summit. 24 experts will help you build your strategy to make money with your show. The Podcast Profits Summit will happen Thursday, November 2nd through Saturday, November 4th. I've invited some of the smartest and most successful experts in podcasting to give you their best. More details will come later this week. I hope you can join us.  HOW TO MAKE MONEY To make money with your podcast, you need a strategy. Every strategy will be a little different. It depends where you are starting. You can make money with your podcast using six steps. First, determine what you are selling. Since your podcast doesn't generate revenue, what will you sell to make money? Second, determine where that sales conversation happens. This could be a one-on-one sales call, webinar, sales video or a variety of other venues. Now figure out how to get listeners to that sales conversation. This sometimes involves giving them a lead magnet and nurturing the relationship. Other times, you could simply invite listeners to a webinar or video. It depends on the size of your offer. The fourth step is creating content that describes the need for that lead magnet or next step. Inspire your audience and get them to take that step. Step five is building the audience. Now that you have content that will get people to your sales conversation, grow the audience, and put that offer in front of them. Finally, use your podcast to build powerful relationships with your listeners. Let them get to know you through your stories. Encourage them to go deeper with you. WHERE TO START To answer how long does it take to make money with a podcast, you need to determine where you are in that six-step process. Your time to monetization will depend on your position along that timeline. If you are on step one and just figuring out what to sell, it will take you much longer to make money than if you are on step five and simply trying to get your highly converting offer in front of more people. Your time to monetization will also depend on the amount of time you can spend developing and refining the process. Enjoy the journey. You'll experience much more success. As the saying goes, he who enjoys walking will walk much farther than he who enjoys the destination. MAKE MONEY QUESTIONS Here are eight questions to ask that will help you make money with your podcast. These questions will help you get clarity on your process. THE SIZE How big is your following? The bigger your following when you start, the closer you are to your goal. This following could be an email list, social media following, or anywhere you have the attention of your audience. RELATIONSHIP How strong is your relationship with that following? There are those that are intrigued, those that are interested, and those that are invested. Some people came into your world through a giveaway or some other 3rd party introduction. These people may not be fully committed to what you do. They were simply intrigued by what you offered. There are others who love everything you do. Those people are invested. These contacts are much stronger candidates to help you make money with your podcast. How strong are your relationships? That will determine how fast you can make money with your podcast. IDEAL CLIENT Is your ideal client perfectly clear? [Get the worksheet here.] You can't hit a target you can't see. When it comes to finding your ideal client and getting them to buy your stuff, you need to know where to find them. You also need to know how to communicate with them. If you haven't defined your ideal client, you cannot effectively get your message in front of them. You will be spread too thin, and your message will be watered down. Identify your ideal client so clear that you can see one person in your mind. Then, filter everything you do through that individual. THE PROBLEM Do you clearly understand the real problem she is trying to solve? Her problem cannot simply be she wants to make money. Determine the "why" behind the problem. Why does she want to make money? How will that change her life? What will that make possible? Go a few levels deep to define the real problem she is trying to solve. Your marketing will be so much stronger and more effective. URGENCY How urgent is that problem? The last thing you want to do is try to convince somebody they have a problem. If I have to convince you that your website is inefficient, it will be very difficult for me to sell you web services. You're not actively looking for that solution. When I started Podcast Talent Coach in 2013, I created the ultimate podcast course. It had everything in it. The course began with your niche and show focus. We discussed show prep and topic creation. I taught interviewing and content creation. We talked about editing and publishing. You learned how to promote and grow. There was a section on monetization. Everything I had developed over my decades in radio was is in this course. Then, I discovered nobody wanted everything. Podcasters weren't trying to solve their "everything" problem. Most podcasters that came to me were either trying to grow their audience or make money with their show. These podcasters weren't looking for a show prep solution or a show clock. They were searching for a solution to their most pressing problem. That course was never published. Instead, I created focused courses on the three most pressing problems coaches were facing with their podcasts. That's when my business took off. I got clear on the urgent problem. WHAT YOU SELL TO MAKE MONEY Do you have something to sell? To make money with your podcast, you need to have something to sell. This could be your product or service. It could be an affiliate product. Maybe it's a membership. It doesn't matter what it is. The only thing that matters is that you have something to sell. AUDIENCE STRATEGY Next, do you have a strategy to build your audience? Once you have something to sell and a place to sell it, you need to get that offer in front of more people strategically. Audience growth doesn't need to eat your entire week. It just needs to be a strategy that you can effectively execute a few minutes each day. THE SYSTEM Finally, do you have a system to turn listeners into clients? This is a system that puts it all together. All six steps we discussed earlier. Don't let the process eat your entire week. Create a system where each step feeds the next and helps you make money with your podcast. MAKE MONEY SUMMIT The Podcast Profits Summit will happen Thursday, November 2nd through Saturday, November 4th.  I am bringing 24 of the smartest and most successful experts in podcasting together to help you build your strategy to make money with your show. More details will come later this week. I hope you can join us.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

What is your biggest challenge? I get many questions about all facets of podcasting. Today we are going to overcome a variety of listener challenges. Cathy wants to know how long her podcast should be. Behiye is stuggling with echo in the audio. Dave just wants to get started. And Kate's challenge is getting clients. If you have a challenge with your podcast journey, you can always email me at Coach@PodcastTalentCoach.com. I would love to help you overcome that challenge right here on the show.   HOW LONG Cathy's challenge: How long should my podcast be?   There is not such thing as too long, only too boring. My radio coaches have told me that for decades. It is true in every area of life. Have you ever been in a conversation wondering if it will ever end? You're wondering if there is a point to the story they are telling. That's what I'm talking about. When I was getting my architecture degree, we had to take Architectural History. Not just one, but three levels of history. If you love architecture, you love architectural history. The cathedrals, the Greek classics, the modern movement. There is so much beauty. When I took Architectural History, it was a completely different story. The professor would stand at the podium at the front of the tiered lecture hall. He would turn off the lights and turn on the slides. For the next hour and fifteen minutes, he would proceed to read his notes in a monotone voice for each slide as we took notes and sketched the building on the screen. There was no story. No engagement. Just facts in a monotone voice. To make it worse, the class was at 8 in the morning. As a college kid, that was never good. I would sometimes leave class to get a soda from the machine upstairs just to stay awake. Twice a week, it was the longest hour of my life. BROADCASTING In my fourth year of school, I took Broadcast Management as I was considering a degree change to journalism. Dr. Walklin taught Broadcast Management. Every class, he would tell us about a great station that created a unique experience for their fans. Dr. Walklin would tell stories of stations that got in trouble or got sued for something they did. But, people were still talking about it 30 years later. In that class, we got to design our own fantasy radio station. We discussed why it would work and why it wouldn't. We learned about other station launches. The conversations in that class were electric. That's the difference between too long and too boring. Tell stories and be engaging. As long as the momentum of the show is moving forward and keeping your listeners engaged, length doesn't matter. Audio host Libsyn did a study of the top podcasts on the platform. They found that half of the podcasts were longer than an hour and half of the shows were shorter than an hour. There is no magic number. Engage your audience and be consistent.   GARBAGE IN Behiye's challenge: It's about reverb. Twofold need; How to avoid echo in the room from happening and how to edit it once it happened? Best regards. Behiye   Unfortunately, you can't do much with audio that is recorded poorly. You can clean it up a bit with some effects. But, you can't make it perfect. Garbage in equals garbage out. I once did an interview with Natalie Merchant. It was an opportunity that came my way while I was working at a station that played her solo stuff after she left 10,000 Maniacs. Natalie was coming to town, and I had the chance to interview her over the phone. After we completed the chat and I let her go, I listened back to the audio. It was horrible. There was a lot of hiss and fuzz from the phone line. There was very little I could do to save the conversation. I used bits and pieces that you could understand, but had to throw most of it away. If you record poor audio, you're stuck with it. So, make sure your audio is clean with a test recording before you do the full show. CLEAN AUDIO CHALLENGE Once the echo is recorded, it is difficult to remove it. There are 3 things you can do to get better audio. 1. Record in a room with soft surfaces. Hard, parallel surfaces like hard countertops, tile floors and bare walls create the echo. If your room has hard surfaces, hang some blankets in front of you to absorb the sound. I sometimes hang a sleeping bag over a stepladder in front of me to help. 2. Work the mic closely. The microphone should nearly be touching your lips or chin. No more than the width of two fingers away. 3. Ensure the mic is a directional mic and set up properly. This will prevent it from picking up room noise. Use those tips and your audio should be much cleaner.   JUST START Dave's challenge: Just getting started. That's what I'm struggling with. Cheers, -Dave   The first step is the first step. Don't get overwhelmed by the entire process. Just take the first step. In the Winter of 2015 and again in the Summer 2016, I stop podcasting. For about 8 weeks there was no new episode of Podcast Talent Coach. Life just got in the way. We were traveling, and it cause me to miss a week. That week turned into two. Two weeks turned into four. Next thing I know, I hadn't published for 2 months. I knew I needed to get back at it. But the outline, the topic, the content, the recording, the editing, the posting, the promoting... it all seemed daunting. Where was I going to find the time. Well, I just took the first step. I brainstormed 50 different topics. It wasn't about the entire process. I only wanted to get the first step done. Once I had 50 topics, I selected 3 that really sparked my interest. I created outlines for those 3. It was a matter of taking the next step. I wasn't concerned with every step. Just the next step. Let one step lead to the next. Soon, you'll have your episode published. Just take the first step. Open the mic and start. Schedule it, and get it done.   CONFIDENCE Greg's challenge: Time and self confidence are big for me. If it isn't scheduled it didn't happen and we tend to focus on the easy things first. Got my intro done that took about 5 takes now don't seem to find time for first episode and when I do I draw a blank on content.   My Godson plays high school baseball. He is a big boy who plays first base and can really crush the ball. He was at bat in the first game of the season with bases loaded and jacked a grand slam homerun. 4 runs. There were two guys on base for his next at bat. He hit another homerun. 3 more runs. 7 runs in two at bats. You don't need to know baseball to know that is pretty good. He's in another game in the middle of the season a few months later. For his first at bat, he hit a long drive to right center field. The right fielder makes an incredible dive to catch the ball for an out. On his next at bat, he drive the ball straight up the middle just like you want to do as a batter. The ball ends up hitting the pitchers glove enough to slow it down. The pitcher throws him out at first. Then for his third and last at bat, he hit a long ball all the way to the center field wall. The center fielder catches it about five feet in front of the fence for another out. After hitting zero for three in that game, he tells his dad he doesn't believe he is good enough to play college baseball. His dad made a great point. He said we often compare our results to the highlights of others. On paper, Joseph went zero for three. Evaluating the game, he nearly went three for three with a home run. It was all a matter of inches. We are often our toughest critics. Speak to your younger self. Create content for the person you were a few years ago. Help that person get to where you are without all of the struggles.   RESOURCES David's Challenge: I haven't started a podcast yet but have plans to do so soon. Any resources you can share will be truly appreciated. Thanks. -David   There are few resources you can use. First, visit www.podcasttalentcoach.com/launch. You can find my free podcast launch minicourse. That will show you what it takes. Next, check out www.podcasttalentcoach.com/workshop. I am holding a podcast fast workshop to help a group of people launch their podcast in a weekend. Bruce came to me for some coaching. He wanted to launch a podcast around a book he had written. As we do during my podcast strategy calls, we started talking about his goals. Bruce really wanted to help the world get healthier. Our next step was to determine where he is today. Bruce tells me he purchased his microphone two years ago and has wanted to start his podcast ever since. Sometimes the learning can get overwhelming. The more YouTube videos you find, the more different ways to create a podcast you'll find. To launch, purchase a USB microphone. A Samson Q2U will cost you about $70 in the U.S. Plug the mic into your computer. Download Audacity. It is free software. You'll record your episode there. Export it as an .mp3. Upload it to an audio host like Libsyn. Share the RSS feed with the podcast platforms like Apple and Spotify. That's the basic process. During the Podcast Fast Workshop, I'll answer your questions and refine the nuances of your process. We'll eliminate the guessing.   WHAT MAKES A PODCAST Gary's challenge: I'm struggling with how to actually deploy a podcast. Can I call it a podcast if I do a series of LinkedIn Lives or Facebook Lives interviewing experts offering services to my target market?   Technically, as podcast is distributed through an RSS feed. It stands for real simple syndication. By definition, a podcast is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new installments of which can be received by subscribers automatically. The automatic part comes through subscription via an RSS feed. You can do a series of LinkedIn Lives or Facebook Lives and call it a podcast. But it won't technically be a podcast, because people can't subscribe and have it automatically show up on their phone or computer. To distribute a podcast, you will use an audio host. I am an affiliate for Libsyn. You can get your first month for free at Libsyn.com with the promo code PTC. An audio host is like a storage unit for your audio. And your RSS feed is like the address to your storage unit. You give your RSS feed, or your address, to all of the podcast players like Apple and Spotify. Then each time you upload a new episode to your audio host, it is automatically ingested into the podcast players via the RSS feed. We cover all of that during the Podcast Fast Workshop. You can see all the details at www.PodcastTalentCoach.com/workshop.   GET CLIENTS Kate's challenge: I have no idea how to convert listeners into clients. I use the books I have written as "sponsors" of the show, but am not sure what else to do without blatantly saying in a show, "I am a brain health coach".   I'm not sure why it's bad to blatantly tell people you're a brain health coach. It is what you do. As long as you serve people and give them value, it is perfectly acceptable to give them the opportunity to go deeper with you. In fact, you owe it to them to get more if they want it. I had known my friend Dave for about six months when he mentioned his book. "Whoa, wait! You have a book?" Dave says, "Yeah, it has been out for about a year now." I ask him how I didn't know about that and why he has never mentioned it. He tells me, "I don't mention it much, because I don't want people to feel I'm beating them over the head with it." I say, "Dave, you've never mentioned it. How do you expect people to buy it and benefit from it if you never tell them it's available?" To turn your listeners into clients, offer your listeners value on your show. Inspire them with the why. Then, give them a chance to go deeper with you if they choose. As long as they benefit from the first part of the show, there is no guilt in giving them the chance to get even more. I have a great resource for you. It is 7 ways to attract your ideal clients. You can download it for free at www.podcasttalentcoach.com/attract.   LET ME HELP If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

CREATE AN APP FOR YOUR PODCAST, CONTENT AND MORE Something new is coming. I'm getting ready to launch the Podcast Talent Coach app. It will bring all of my content and tools together in one convenient place. It takes many platforms and services to build a funnel that will lead your podcast listeners to become clients. When you have a smartphone app, you can bring many of those platforms together in one place. CONTENT PURPOSE Your podcast content can drive people to your lead magnet and get them on your email list. When you create your content with a purpose, it will create a demand for your lead magnet. The content demonstrates the need for the resource. Show them how to use it and the transformation it makes possible. Platforms like ClickFunnels and LeadPages help you do this. LEAD MAGNET Your lead magnet encourages listeners to come to your webinar or discovery call through your email list allows by nurturing the relationship. MailChimp and ActiveCampaign are a couple platforms that will help you manage your email list. Your lead magnet needs to be short and solve one specific problem. It also needs to open your listeners eyes to their next problem that your program will then solve. Many people giveaway video courses or ebooks as a lead magnet. Those tools take too long to consume. Solve their first problem quickly and open their eyes to the bigger problem. Podcasters download my Podcast Fast Checklist to discover the steps to launch their show. It is a quick .pdf that gives them the steps. Once they consume it, they realize it will be much easier to launch if they have someone to help them down the path. That is the hole my Podcast Fast Blueprint course fills. SCHEDULE THE CALL Once your listener is ready to take that next step with you, they need to schedule the call. A scheduler like Calendly will help you book those calls. You could also get them on your webinar where you can sell your course. Once they complete your course, you can then upsell your students into your coaching or high end program. An app through ACTIONERA replaces these marketing tools. It will replace your CRM, your funnel builder, your email marketing, the calendar, an affiliate tracking system and more. That's what we are building with the Podcast Talent Coach app, and I can't wait to roll it out for you. If you are interested in building an app for yourself, you can check out ACTIONERA at www.PodcastTalentCoach.com/app. Using my affiliate link will get you a great deal. You can get their top end app and the mid-tier price and save a ton of money. Get all the details at www.PodcastTalentCoach.com/app. ACTIONERA Today, I bring you Robert Evans. He is the Co-Founder and Director of Sales for ACTIONERA. Robert has over 20 years of experience as a digital marketing entrepreneur. Over the past 20 years the companies Robert created have shipped over a million products, built communities exceeding 130k people from around the world, generated millions of dollars, impacted tens of thousands of people, and trained everyday people to step into their role as a "messenger" to create the biggest ripple of change in the world through their passion and work. Now, through ACTIONERA, Robert is designing technologies that help experts, authors, speakers, coaches and entrepreneurs build bigger lists, engage with more people and make more money than ever before. Enjoy my conversation with Robert Evans. If you are ready to have your own app and replace many of your current marketing and business tools, visit www.PodcastTalentCoach.com/app. Robert is giving you an amazing deal. They do all of the building for you. You just upload your content into a folder and they add it all to the app. They even designed my app logo for me. It doesn't get much easier than this. If you've always wanted an app for your business, here is your chance. Visit www.PodcastTalentCoach.com/app and get started today.   If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

HOW TO IMPROVE YOUR PODCAST INTERVIEWS I was listening to a podcast interview today and got caught up in the nuances of the interview rather than enjoying the conversation. It inspired me to share with you these 7 ways to create better podcast interviews. Podcast Talent Coach was created to help coaches create better content. I saw so many podcasters struggling to create an effective show, because they didn't know what they didn't know. In 2009, I started listening to a lot of podcasts. At the time, there were about 80,000 podcasts. Many of them were hobby podcasts. I had been coaching radio hosts for over two decades while programming various radio stations and building winning shows. As I listened to these podcasts, I thought, "If only these hosts used a few of the tactics we use in radio, their shows would be much more effective at attracting an audience and growing their business." That's when I started coaching podcasters. Over the years, I really started to focus on coaches and information experts. How can we create powerful content to build relationships with our audience and convert those listeners into clients? This is what we had been doing in radio since the late 80s. Now it was time to help these experts do the same with their podcasts. THE INTERVIEW STRUGGLE The show today was making a lot of little mistakes. And, it probably wasn't his fault. He most likely had no one to show him the right way. That interview inspired this episode. I don't want to see you make the same mistakes. You have a powerful show that can grow your business if you create the episodes the right way. I will share some specific examples with you. However, I don't want to reveal the name of the podcast in order to protect his identity. It is not my intention to criticize him. I simply want to help you improve. So, let's get into the 7 ways to improve your podcast interviews. PURPOSE First, know the one thing you want to accomplish. This particular interview meandered through a variety of questions with no real purpose. This podcast is about building a business and creating great content. Here is the order of his questions. Was there a point where you decided to become more popular? How did the shift of balance of work happen? When do you have time to create so much content? How do you have so much time in the day? If you had a different life partner, would it have changed you? (Guest says he won't speak in terms of "have to".) Should single entrepreneurs focus on themselves and not try to have balance? (Again, guest says he won't use the word "should".) How do you find the right partner? Is there a financial number you have in your head that will satisfy you? What is the dumbest thing you've ever spent your money on? Is your brain that analytical when you do anything? Why are you so bullish on AI? What are the basic entry-level jobs when AI is taking them? What do you think of the future of the race if everyone is perfect? What are things people should let go of? (For a third time, the guest says he won't tell anyone what they "should" do.) What is the one thing people shouldn't delegate? (Again, the guest says he won't "should" on anyone.) Do you think people should find a career they're passionate about? (For the fifth time, the guest says he won't use the word "should". Finally, the host says, "You hate the word should".) What is the biggest trait that has allowed you to get where you are now? What would you tell people who don't have the luck you've had? What's next for you? That is roughly 20 questions with some dialogue mixed in. But it doesn't really go anywhere. He starts with creating content. Then the questions move into finding a partner, the guests finances and artificial intelligence. They finally get into career and the future. There was no single big takeaway from this conversation. We have no idea what the host wanted to accomplish. If you want to make your interviews effective, decide what you want to accomplish before you start. PREPARE YOUR GUEST To improve your podcast interviews, prepare your guest. You know your show much better than your guest. Don't leave it to your guest to understand your audience. Before you begin your interview, describe your audience to your guest. If you want the interview to benefit your listeners, your guest needs to know the context of the conversation to tailor it for the audience. Let your guest know if profanity is allowed, how the conversation will unfold, and where they should promote anything. On this particular interview, the host kept making awkward jokes. There were times he would be facetious or sarcastic. The guest wasn't sure what to make of it. Don't assume your guest has heard your show before. If there is something you do on the show, make your guest aware before the conversation begins. STORIES The third way to improve your podcast interviews is through stories. Ask open-ended questions that elicit stories from your guests. This host asked a few questions that had the potential to elicit great stories from his guest. Here are a few: How did the shift of balance of work happen? What is the dumbest thing you've ever spent your money on? When your guest tells stories, it engages your audience. Stories pull in your listener. Facts and information is boring. There are three things you need avoid during your interview. Avoid numbers. It can get confusing and hard to follow in audio form. Next, avoid multiple guests who sound the same unless you use their names often during the interview. This helps the audience follow along. Finally, avoid questions that can be answered with one word, like yes/no questions. Here are a few examples of questions our host asked that can be answered with one word: Was there a point where you decided to become more popular? If you had a different life partner, would it have changed you? Should single entrepreneurs focus on themselves and not try to have balance? Is there a financial number you have in your head that will satisfy you? Do you think people should find a career they're passionate about? Instead, you can ask the same questions like this. Tell me about the point in time where you realized becoming more popular online would grow your business. How were your business results different with former relationship partners than it is now that you've found your wife who enjoys business as much as you? Where was your attention focused with regard to work/life balance when you were a single entrepreneur? What satisfaction did you get when you reached your last financial benchmark? How does passion for a career determine success in business? Shape your questions to create stories on your podcast. CONVERSATION The fourth way to improve your interviews is to create a conversations by listening. If you noticed in the list of questions earlier, there were five times the guest had to say he didn't speak in terms of "should". The host finally noticed after the fifth time. It appears he wasn't listening to the answers. He was just getting through his list of questions. Three powerful questions combined with active listening will create a powerful interview. One possible group of questions could be where were you, what transformation did you experience, and where are you today. You simply need to ask great follow up questions to fill in the gaps. When you listen, you'll discover great questions you didn't even consider asking. STRUCTURE That leads us to the next way to improve your podcast interviews. Have a beginning, middle and end to the structure of your interview. Like we just discussed, you could use where were you, what transformation did you experience, and where are you today. A process could be another structure. What is the first, next and last step to take. Give me an example of success. End with, "Where do I start?" Once you have your purpose and know what you would like your listener to take from the podcast interview, create an interview structure that will get you there. GREAT GUESTS Nex, make your guest look great. So many hosts sound like they want the guest to recognize how much they know. The host will give the entire story of the guest and then ask a question. When this happens, the guest has nothing left to say. The host just gave the entire story. When you know the story, set your guest up to look great. I once had the pleasure to interview country artist Miranda Lambert when she and Blake Shelton were a couple. Before Miranda joined me, I was having a conversation with her representative from the record label. The rep told me Miranda had recently hurt her knee. She had been night hunting with Blake Shelton and got hurt. Host often say, "I heard you hurt your knee night hunting with Blake Shelton. Tell me about that." Well, what is left to say? You just gave away the punchline. Instead, I used that information to let Miranda tell a great story. It sounded like this. YOUR EXPERTISE Finally, leave time to demonstrate your area of expertise. If you want your podcast interviews to help grow your business, you need to look great without taking away from your guest. To do this, offer some great content from you before the interview starts. Don't record this while the guest waits. Instead, edit the pieces together in post production. Include a great call to action. Get people to take their first step with you. Then, use the interview to support what you just taught. GET STARTED I hope this helps. These seven steps can help you create powerful and effective podcast interviews. If you would like to get even more help with your interviews, check out my course "How To Crush Your Next Podcast Interview Like A Radio Pro... Without Decades Of Training And Hours Of Preparation". If you are a podcaster who conducts interviews with guests on your podcast, this course is for you. Others can copy your information, interview questions and formula. But when you use the principles you will discover in this course, you will create unique interviews unlike any other. In this program, you will learn … Why we conduct interviews Your personal why The essential elements of unique interviews 17 most powerful interview questions How to ask great questions You can see the full course at www.PodcastTalentCoach.com/crush. Inside the course, you will hear examples just like the one I played for you from Miranda Lambert. I ask pop artist Jason Derulo what he loves about interviews. There are examples with Carrie Underwood and more. These are the exact strategies I have used over the last three decades interviewing superstars like Lady Gaga, Zac Brown, Mariah Carey and more. You can see the full course at www.PodcastTalentCoach.com/crush.   Would you like information on coaching with Podcast Talent Coach? Apply for a free podcast strategy session with Erik K. Johnson by clicking HERE.

Want to launch a podcast to help you grow your business or organization, and establish yourself as an authority in your niche, but you're not sure how to get started, exactly what your show should be about, or you let the tech hold you back? Well, you're going to love today's show, because launching a podcast is easier and more affordable than ever before, and Erik K. Johnson, the Podcast Talent Coach, is here to show you how, in this episode of the More Than a Pastor Show. Let's get started! Links for Today's ShowErik's Podcast Launch Checklist: www.podcasttalentcoach.com/launchErik's Free Podcast Strategy Call: www.podcasttalentcoach.com/apply48 Days Eagles Community: www.morethanapastor.com/eagles Leave Me a Review: More Than a Pastor on Apple PodcastsJoin our Private Facebook Community: https://www.morethanapastor.com/facebookErik K. Johnson on How to Build Authority with a PodcastLaunching a podcast is one of the fastest ways to gain an audience and establish yourself as an authority in your area of expertise. But people get hung up when they don't know how to get started, and they have fear of the tech that might be required.I know that's what held me up and kept me from launching the More Than a Pastor show for several years. I'm so glad I found someone who could demystify the whole process for me, explain the basic tools I needed to get started, and show me how to launch my show and connect with and serve my audience. That person was Erik K. Johnson, the Podcast Talent Coach.I had the privilege of connecting with Erik for the first time back in 2020 through Dan Miller's 48 Days Eagles community for entrepreneurs, where Erik is the Dean of Podcasting. I participated in a 4-week podcasting course that Erik taught, and it was just what I needed to finally take action and launch the More Than a Pastor show.One of the things I've discovered, in building and growing my business, is how powerful a podcast is for helping you find your ideal audience - the people you most want to serve - and building a real connection with them.I believe every pastor who is launching a business should consider how launching a podcast could help you find your ideal customers and grow your relationship with them as well.That's why I'm so glad to have Erik as my guest today. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach.He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik uses what he mastered in radio to help coaches attract their ideal clients with their podcast.Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Find him at www.podcasttalentcoach.com.Support the showFind us online at www.morethanapastor.com.

On this episode, we're going to answer a few questions from podcasters. We will cover income from ads, giving up on a dud podcast, what time is the best time to publish, and if you should have a co-host. SPONSORS FOR INCOME How soon is too soon to reach out to potential sponsors? My podcast is still young and I'm only getting about 200 downloads a week between YouTube and podcast platforms. -Landon THE CEILING If you have listened to Podcast Talent Coach for any length of time, you know I am not a fan of sponsors on your podcast. But, let me give you some facts and data to back that up. First, people are fleeing traditional media to escape the crazy, long commercial breaks. Radio has typically reached most of the population in the United States. In 1998, radio reached over 95% of Americans over the age of 12 each week. In 2011, that reach was down a bit to 93%.  According to Neilsen Media Research, in 2020, that percentage dropped to 83%. The audience is getting fragmented. How many ads can you possibly include on your podcast. I listen to Marketing with Brendon Burchard. He has 3 or 4 minutes at the beginning, a few more in the middle and 3 or 4 again at the end. I skip them all. Even if he sells 12 commercials in his show, there is still a ceiling on the revenue he can generate. Why would you cap your revenue. But, that isn't even the most compelling reason to avoid ads and sponsors. CPM MINIMIZES YOUR INCOME This is the wrong strategy, because it is a race to the bottom for the cheapest rate. According to Influencer Marketing Hub, when it comes to podcast advertising, there are different ways that the pricing can be structured. Most commonly, it will be a fixed rate or calculated using the cost-per-mille (MEE-luh). CPM is cost per mille or cost per 1,000 listeners. According to AdvertiseCast.com, here are the average rates based on orders within AdvertiseCast's marketplace. Please note these are marketplace averages. As of today, 30-second CPM is $18. 60-second ad CPM is $25. According to Inside Radio, the average podcast CPM dropped 12% in January, 2023. This was not due to seasonality. This was down 12% compared to a year earlier. THE BETTER PATH Instead of wasting your time and spinning your wheels trying to find sponsors to pay you a few dollars for your ad, sell your own products or services. You could also look for affiliate relationships to generate money. Are you sick of not making the money your deserve? Did you launch a podcast hoping it would increase your influence, but heard nothing but crickets? Are you frustrated spending a lot of time, energy and money trying to get noticed with very little to show for it? You're not alone. The sad news is that most podcast journeys end before they ever get started. Many shows fade away by the 7th episode. In fact, studies show over 50% of all podcasts have stopped publishing new episodes. These stats definitely don't support your intentions to grow your reach, generate leads and enroll new clients!! I get it. Here's the secret, it's not what you know. It's who knows you. You won't get known using information alone. Artificial Intelligence now owns information. It's distrupting everything, and it's growing at lighting speed. It's your influence that will create your impact. And your impact creates your income … simply by BEING Authentically You. AUTHENTICITY That's great news because, I'm going to let you in on a secret. Influence is the key to income. and your podcast can be your greatest asset! Podcasting is about giving you a platform for your authentic voice, to share your message and make an impact. Podcasting is exploding, and there aren't any signs of it slowing down. Not even AI will slow it down. Because, your authentic voice & your influence can't be replicated. The one thing you need for your podcast is a proven blueprint that grows your audience, influence and income quickly and easily, without wasting your time, effort and money. With a step-by-step blueprint, you won't end up like hundreds of thousands of business owners with an under-performing, or worse yet, long-forgotten podcast. INFLUENCE TO INCOME Let me help you get on the path from influence to income. I am teaming up with two amazing experts in the podcast industry for a powerful event the help you implement the fastest path to profitable podcasting. Dr. Fred Moss has 4 decades of experience in the mental health industry. He has been helping people become their most authentic self, define their purpose, and find their true voice so they could get out of the "traditional medical system" and begin living a life they love. Dr. Fred will show you how to craft your message and do it in an authentic way. He is our message expert. Tony Guarnaccia has 25 years in the digital space. He has managed $400 million dollar marketing budgets, been named Google Partner of the Year, and grown a dozen Fortune 500 companies like Ford, ADP and Auto Nation. Tony is the marketing guy that helped launch Google Radio and YouTube ads. He is the real deal and is our marketing expert. And as you've heard before, I've spent 35 years building successful radio stations and coaching successful radio shows. Over the last 10 years, I've been helping business owners just like you use podcasting to grow revenue. I will help you create your profit framework and get clear on monetization. Influence to Income is all about message, marketing and monetization. Between the 3 of us, we have transformed the lives of hundreds of thousands of people, impacted over 10,000 businesses, and generated millions of dollars in revenue using our expertise in messaging, marketing and broadcasting. Join us at Influence to Income and get your podcast profit roadmap built. UNIQUE Right now more than ever, your voice matters. Because you and your message are unique. Let's market your message and make money with your podcast. Are you ready to go from being the best-kept-secret in your niche to the epicenter of your industry? Now's the time to make podcasting profitable. Discover our proven blueprint that will ensure you build a profitable podcast. Join us for a powerful 3-day event to build your podcast profit roadmap. This roadmap will save you time, build your wealth and give you the freedom you've been seeking. Visit PodcastProfitsWorkshop.com and register today. Remember, your podcast is the catalyst for your influence. And your influence is the key to your income. Influence to Income happens September 22-24, 2023. We will be live from Austin, Texas. But, you can join virtually from anywhere. Early bird pricing is available now if you register before the deadline. You will save a ton. This powerful, 3-day event will show you how to grow your audience, income and impact. If you've had little success finding ways to attract your idea clients and generate income with your podcast, this is the event you need. Get all the details at PodcastProfitsWorkshop.com and register today. We can't wait to see you there. IS MY SHOW A DUD? Need some advice (for context I have a very small podcast audiance like average 20 regular listeners) I'm about 19 episodes in and I just have a feeling the show may be a dud. My question isn't really about growth. I'm wondering what you do to get past the thoughts of just scrapping a show and starting fresh. -Michael Why are you doing the podcast? If you are trying to attract clients and generate income, focus on quality over quantity. Do you enjoy doing the podcast? If so, keep your head down and do the work for the first year. You can evaluate at that point. What are you doing to actively attract new listeners? You can't simply post on social media and email your list. Those people are already aware of your show. Find new audiences and invite them to the show. With 19 episodes, I imagine the show hasn't even had 5 months to build an audience. Your audience only grows with dedicated focus. Give it time, and build relationships. WHAT TIME? What time do you usually publish your podcast? I have a show 2-3 times per week and I generally have it scheduled to publish right after midnite (12:05am each time). I'm thinking that I'd probably be better off publising in the early morning (6 or 7am EST) -Patrick The time of day doesn't matter. One of the strengths podcasting enjoys is being on demand. Poeple listen when it is most convenient for them. Your podcast isn't like a television show that succeeds because it airs Thursdays at 8pm rather than Saturdays at 9pm. It is more important to be consistent. Be there at the same time every week. I listen to my favorite podcast every Saturday while I'm working around the house. He publishes that show on Fridays. I have no idea what time it is released on Fridays. And it doesn't matter. Changing the time won't get me to listen on Friday. My days is Saturday. Don't worry about the time. Just be consistent. Develop a habit in your audience. ALONE OR CO-HOST I've been going through a lot of back-and-forth about whether to do a podcast alone or have a co-host (or just have invited guests). I recorded myself this week just to see what it sounded like and it felt a little dry to have it just be me talking on the subject. Just wondering how you ultimately made a decision about this. -Rebecca One great thing about podcasting is flexibility. It is your show. If you want to change mid-stream, change. There are no rules that say if you do a solo show it must always be a solo show. Experiement with a few styles. Try a solo show. Bring in a co-host to see how it feels. Interview a few people to see if you like it. After 50 or 60 episodes, you'll get into a rhythm and discover which you like best. This podcast was a solo show for the first 275 episodes. It was then that I decided to start interviewing people. When you are doing a solo show, talk directly to your ideal listener. Have a conversation with that person. When you talk to your listener, it will give your show more energy and connect with your audience. You won't sound so flat. Don't feel like you are locked into one style or format. Change when you're ready to change. Above all, don't let it hold you back. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Welcome to the year 2023! We finally made it. How is your podcast going? If you need help figuring it out, feel free to reach out. I'm currently working on taking my podcasting skills to the next level. And my guest this week can help you too. If your looking to make some money with your podcast, then this is the show for you. My guest this week is Erik K Johnson. There are many podcasts and coaches who teach you the technical side of podcasting. Erik K. Johnson is the premiere coach focused on the art of podcasting with Podcast Talent Coach. He has been atop the radio ratings since 2000 and coached many others to even greater success. Erik is a nationally recognized podcast and radio talent coach, on-air personality and radio program director seen on stage at Podcast Movement, New Media Expo, Authority & Influencer Summit and more. Podcast Talent Coach Zoom PodTrak P4 Podcast Recorder, Battery Powered, 4 Microphone Inputs, 4 Headphone Outputs, Phone and USB Input for Remote Interviews, Sound Pads, 2-In/2-Out Audio Interface Zoom PodTrak P4 (Amazon) Thanks so much for listening, I really appreciate it so much. If you need any help with your podcast, feel free to reach out. My email is podtasticaudio@gmail.com  The Kris and Kristine Show Podtastic Audio Twitter Instagram LInkedIn    

It was an amazing year for Podcast Talent Coach. And, I want to thank you for all of the support. It is my hope that this show and my content helped you reach a few of your goals. It is important that we take time to reflect on the great things in our lives. While I was traveling over the past week, I did just that. TAKE FOCUSED ACTION THIS YEAR What I realized is that focused action makes a big difference. In September, I began following a new coach. He put me on a journey to specifically follow up with those I've talked with over the year. I set out to serve these people and continue the conversation we began. I delivered content and resources that I felt could help each of them individually. There was no sell or ask. It was just service. Rather than approaching it with what I wanted, I went back and reviewed those original conversations. Then, I sent each of them something that would help with the challenge we discussed. Some of those led to additional calls. Others were just notes of thanks. Either way, it was focused action to help more coaches. Over this past year, I had 60 strategy calls with various coaches and podcasters. However, 25 of those calls have come in the last 8 week, because I was intentional. What I accomplished in the first 10 months of the year was nearly matched in the last 2. Those calls have also led to $10k in the bank and another $50k potentially coming right after the first of the year. That is what intentional action can do for your business. MY LATEST JOURNEY If you have been following me on the Podcast Talent Coach Facebook page, I've been keeping you up to date on my journey to earn $100K in 100 days. Each day, I share what I've learned, what I've tried, what has worked and what didn't happen as I had planned. It has been fun. We are a little over halfway through the journey. Many entrepreneurs take December off. They think people aren't doing business or making buying decisions around the holidays. This month has been huge for me. It has turned this year on its head. I have built new packages for clients. Opportunities to speak to a variety of groups have come my way. The way the tail end of the year has come together, I am excited to see what January will bring. WORKSHOPS IN THE NEW YEAR On January 7, I'm holding a free workshop called "How To Launch Your Podcast In 30 Days To Attract Your Ideal Clients." If you haven't launched your show yet, you can register for the workshop at www.PodcastTalentCoach.com/workshop. I am currently enrolling podcasters into Audience Explosion Blueprint. We talked about that on the last episode. You can find details on Audience Explosion Blueprint at www.PodcastTalentCoach.com/audience. That deal is going away very soon. NEW CONNECTIONS 2022 also brought a lot of new connections and opportunities. Dan Miller invited me to be the Dean of Podcasting for the 48 Days Eagles community. It is such an honor. While serving in the 48 Days Eagles community, I conducted two Eagles Nests. Those are free mini-courses where I teach about podcasting for a group. I also lead one Dean Intensive. That was a higher level group. Get details on 48 Days Eagles open house at www.PodcastTalentCoach.com/48days. Iman Aghay invited me to be a coach at Collaborate. That is my favorite joint venture event. It was an absolute honor to be part of that. Over the year, I was involved in 15 different giveaways. I presented on 3 different summits or masterminds. My courses were included in 3 bundles. My email list grew by 2,222 over the year. I truly believe that growth was due to my intentional, focused action. A YEAR OF PODCAST GROWTH The podcast grew as well. This podcast was a solo show for the first 275 episodes. Slowly, I began to invite select guests to be interviewed on the podcast. The purpose of this show is to give you the help you need to grow your audience and fill your coaching program with your ideal clients. Over the past year, I interviewed 25 people for the show. The results show you like both the solo shows and the interviews. The top 11 episodes of the past year consist of 6 interviews and 5 solo episodes. The difference in downloads between #1 and #11 is only 46 downloads. It has been pretty consistent with the big episodes. Here are the Top 11 episodes of Podcast Talent Coach in 2022: #11 – HELPING KAREN ROBINSON WITH HER PODCAST PROCESS – PTC 369 There are three things you can do to improve your podcast process. I want to help you with that on this episode. Then, we will talk with Karen Robinson of the Heal Thrive Dream podcast and help her refine her process to grow her impact and business. You can listen to the episode at www.podcastTalentCoach.com/ptc369. #10 – 12 WAYS TO GROW YOUR AUDIENCE – PTC 399 There are many ways to increase your downloads. On this episode, you will discover 12 ways to grow your audience. Grab a pen and paper to take some notes. You don't need to use all of these. But you will need to select a few and take action. You can listen to the episode at www.podcastTalentCoach.com/ptc399. #9 – GROWING RELATIONSHIPS WITH GRAHAM SOLOMON – PTC 378 There are many strategies to monetize your podcast. Using your podcast to grow relationships is one of those strategies. It is also one that is often overlooked. There are four types of relationships you can grow with your show. On this episode, we review the four types. We also coach Graham Solomon about using his podcast to build relationships for his real estate business. You can listen to the episode at www.podcastTalentCoach.com/ptc378. #8 – WE HAVE COHOSTS WITH DIFFERENT GOALS – PTC 376 On this episode, we answer listener questions. These include cohosts with different goals, a podcaster who wants to pivot, recording remote interviews and more. We will hit as many as we can over 30 minutes. You can listen to the episode at www.podcastTalentCoach.com/ptc376. #7 – WHY IT TOOK ME 8 YEARS TO LAUNCH – PTC 368 All great journeys begin with the first step. Unfortunately with my podcast, it took me 8 years before I took that first step. I want to see you find success much quicker. We talk about it on this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc368. #6 – FIND TIME FOR YOUR PODCAST – PTC 372 When you are an entrepreneur, you have many responsibilities and demands of your time. How do you find time each week to create a podcast? Planning and scheduling is critical to keep all of your plates in the air. To find time to produce an episode each week, you need to be organized and follow your calendar. There are three tips you can use to make your week more efficient. We review all 3 on this episode. The pandemic hit right as Robin Fejes was considering a podcast launch. We also talk to her on this episode to lay out a launch plan. How can she find time in the week? Where can she get tech help? How can she use her podcast to drive her non-profit? We cover it all. You can listen to the episode at www.podcastTalentCoach.com/ptc372. #5 – HELPING CHRIS LEWIS GROW DADS WITH DAUGHTERS – PTC 377 Chris Lewis has been in podcasting for years. He has produced the Dads With Daughters Podcast since 2020. However, the podcast has hit that growth plateau so many of us face in our journey. On this podcast episode, we help Chris grow the audience and impact of his Dads with Daughters podcast. I also give you a quick peek at the Podcast Profits Accelerator. You can listen to the episode at www.podcastTalentCoach.com/ptc377. #4 – CREATING COACHING CLIENTS – PTC 385 On this episode, I give you five podcasting strategies that will help you attract high-ticket coaching clients for your business. We also help Nena Hart decide which would be the best structure for her show to allow her to attract the nurses she can help with her coaching. Nena Hart is a member of my Podcast Fast Blueprint program. As she launches her show, she wants to ensure she has built the right foundation to attract her ideal coaching clients. She has come to me to help her structure her show and content to make sure she is headed in the right direction. If you are using your podcast to attract your ideal coaching clients, you're going to love this interview. It is packed with tips to build a strategy that turns listeners into coaching clients. Big thanks to Nena for allowing me to share this coaching session with you. You can listen to the episode at www.podcastTalentCoach.com/ptc385. #3 – IDENTIFY YOUR IDEAL LISTENER – PTC 374 In this episode, you get one of the sessions from my Podcast Profits Bootcamp. Here, we help you identify your ideal listener. Then, you will learn how to use that ideal listener when you build your content and drive your business. You can't hit a target you cannot see. How can you expect to attract your ideal listeners and grow your audience if you haven't identified that individual? Learn how in this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc374. #2 – PODCAST GROWTH RESOURCES – PTC 373 On this episode, I have five podcast growth resources for you. These vary from hosting services to selling your services. Best of all, you can save money by using my affiliate link. A great way to grow is by connecting with other experts who are already have your ideal listener in their audience. If that expert has the attention of the client you are trying to attract, creating a partnership is a powerful way to grow. Surrounding yourself with other people on a journey similar to yours is a great way to learn and be find accountability. Once you have your ideal client in your audience, you need to create a sales process with the right tools. I want to help you with all of these steps on this episode. You can listen to the episode at www.podcastTalentCoach.com/ptc373. #1 – BUILDING YOUR STRATEGY – PTC 371 Nikki says she only has so much time and energy in the week. Can you relate? She is just not sure if a podcast makes sense for her and her business. She needs to decide whether to pursue a podcast right now. On this episode, we help Nikki get clear on her strategy and see how a podcast can help her grow her business. You can listen to the episode at www.podcastTalentCoach.com/ptc371. REVIEW YOUR YEAR Take time to review your amazing year. You'll be surprised at the things you uncover. Then as you plan 2023, be sure to take focused, intentional action. You will love the results. And, I would love to help you build your strategy for the next year. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Unlocking the Secrets of Podcast MonetizationSo many webinars are boring, and let's face it you never watch those replays. What is the answer? A laser-focused workshop that helps you take the steps to come up with a strategy for your show. It's happening on December 17th see https://podcasttalentcoach.com/sopYou will build your monetization strategy in three hours. The workshop is limited to 12 participants to ensure you get lots of help. The organizer is Erik K Johnson ( the Podcast Talent Coach ). Erik has over 30 years of radio, and is also the co-host (with me) on the Podcast Review Show.Today We Talk AboutThe biggest challenges podcasters face.1:49 The four steps of the sales process.4:12 Why I'm only allowing 12 people in the workshop?How many webinars have you put into use to actually move your business forward?For more information about the workshop CLICK HERE.Are You Making This Podcast Mistakes That is Costing You Sales?I'm seeing more and more of my coaching clients that are sending their listeners to the very basic website from their media host when all the "magic" of products and services along with newsletter sign-ups are on their own website. Treat each episode like a blog post and take your episode description and post it on your website and then embed the player into that post (along with buttons to subscribe and follow). The magic is happening on YOUR website. When people link to it, it may boost YOUR SEO, and it may then increase your time on site (which Google pays attention to). If you're not sure what I'm talking about you can "pick my brain" as I am not doing coaching without calendars. See daveinyourpocket.comMentioned In This ShowSchool of PodcastingMentioned in this episode:Need Help Growing Your Show?Do you know why your show isn't growing? (Probably not as you are TOO CLOSE to the content and you've lost your objectivity). I can help spot that low-hanging fruit that you missed. Schedule a strategy session today and let's get your show growing at a faster pace.Strategy Session

Are you thinking big enough? Do you start small enough? We need to have big goals. But to reach those goals, we need to start small and focus. We often overestimate what we can accomplish in one year. However, we underestimate what we can accomplish in five years. GUEST ON MY SHOW Would you like to be a guest on this podcast AND get a coaching call at the same time? I would love to give you a coaching session. In return, I will record the session and may use it as an episode of my podcast. Are you interested? Go to www.PodcastTalentCoach.com/record. That is a link directly to my calendar. Grab a time that works best for you. We will develop your plan and see how I can help and support you to achieve your podcast goals. I may then use that call as an episode of my podcast. We both win. Grab your time at www.PodcastTalentCoach.com/record. GOALS As you create your goals, it is important that you set shortterm and longterm goals. Start with your longterm goal. What would you like to accomplish in five years? Once you have the goal established, break it down to one-year, quarterly, monthly and weekly benchmarks. Now, focus on those weekly goals. We eat an elephant one bite at a time. SMALL I got to thinking about this while listening to an interview with Spencer Fry of Podia on the Flipped Lifestyle Podcast with Shane and Jocelyn Sams. Spencer said one of the big challenges people face when they start building their business or any project is not starting small enough. When I started Podcast Talent Coach, I created the ultimate podcast solution. This project contained 7 modules. It walked podcasters through theater of the mind, building the podcast foundation, creating great content, how to prepare for the episode, reviewing your own show, making money with your show and how to get started. The project was everything you needed for your podcast. This thing took me a long time to create. It is 135 pages of text. All of my best stuff. Then, I started asking people if they wanted it. What I discovered was podcasters didn't want the solution to every problem. They want to solve their specific problem. The project was many hours, days and months wasted. I was starting too big. MY FIRST CLIENT One day in April of 2013, I spoke with a guy in Canada who wanted to make his content and show stronger. As we talked, we got specific on his struggle. We worked together to develop a plan to solve his most pressing challenge. Over the next nine months, we worked on his struggles one at a time to reach his goals. This was before I had a book or course or membership. He discovered me through my podcast and saw how I could help him solve his problem. I didn't need an extensive program that gave him everything I knew. He was looking for one specific answer to the problem he was trying to solve. What is the biggest problem your listener is trying to solve? Start there with your content and your business. Keep it simple. Define the shortest way to reach the goal. If you are trying to grow your show, take the steps necessary to get your next listener. One way I've grown my email list by participating in giveaways. Each giveaway grows my list by about 100 subscribers. Over time, my email list has grown to 4,500 people. You don't need to build an entire city at one time. Start with a tent. Then a house. Build the city one building at a time. Start small enough. PIANO My daughter Emma plays piano. She has learned to be patient as she learns to play particular songs. When she was 6, I took her backstage to meet Taylor Swift. Now, Taylor Swift is absolutely amazing when it comes to business. Taylor walked into the room and addressed me by name. She was well prepared by her record label representative. Emma introduced herself to Taylor, and they had a good chat. Taylor was really engaged in the conversation. During the chat, Emma mentioned that she plays piano. Taylor said she wished she had never given up piano. She then made Emma pinky swear that she would never give it up. My little 6-year-old did just that. SUZUKI Fast forward a few years to Emma learning a difficult piece for her piano lesson. Emma learned through the Suzuki method. It involves listening to the piece of music and reading the notes in order to train your ear. This was not a piece Emma had heard before. She had moved beyond the initial Suzuki pieces where she started. Emma soon became very frustrated with her struggles. Tears came. She didn't know what to do next. I tried to explain that she needed to give it time, work through it methodically, and learn it a little piece at a time. She didn't want to follow my suggestions. Emma just wanted to know it now. The microwave generation. That's when I told Emma, "If you're going to get this frustrated trying to learn these pieces, you don't need to continue piano. Quit and do something you enjoy." She said, "I can't quit. I pinky swore Taylor Swift I wouldn't quit." I said, "Well then, keep practicing and give it time." Within a week, Emma had the piece down and was playing it quite well. She is 20 today and still plays piano. However, she enjoys learning songs by ear and writing her own. She does it all by taking it one small piece at a time. WHERE TO START Regardless of what you are trying to accomplish, start small and focus. If you want to grow your audience, determine how that will happen. Define your five-year goal. Then, break it down to small steps. This process will help you in any area of your journey. Are you trying to build and grow a business? You can't do it all at once. It takes a plan, small steps and focus. Determine the next most important step. Then, take it. What are you trying to accomplish? I would love to give you a coaching session. In return, I will record the session and may it as an episode of my podcast. Are you interested? Go to www.PodcastTalentCoach.com/record. Grab a time on my calendar. We will develop your plan and see how I can help and support you to achieve your podcast goals. I may then use that call as an episode of my podcast. We both win.

For my 400th episode, I've reached out to 7 of my favorite podcasters to share the strategy they use to grow their business. THE BEGINNING This podcast actually started as a blog. After writing for a few months, Dave Jackson from School of Podcasting reached out. Dave is an amazing, generous expert in the podcasting space. I had listened to many of his episodes and knew what he was all about. One Saturday afternoon in 2013, Dave and I jumped on the phone. He told me he saw my stuff on the New Media Expo blog and liked what I was offering. Over the next hour, Dave and I talked about our past, what we were doing online and our visions for the future. We realized there were many ways we could help each other. At one point, Dave asked why I didn't have a podcast. Great question. Podcasters would probably be more interested in listening to a podcast rather than reading a blog. So, I pivoted. On that call, I decided I would launch my own show to help podcasters improve their content and give them more confidence in their show. The first episode of Podcast Talent Coach was published on July 19, 2013. I'd love to say I've published a show every week since. But, that's not the case. I've had plenty of battles with Impostor Syndrome and motivation. There was one summer early on when I wasn't sure I was on the right path. No new episodes were published for a few months. I finally got back on track and have been publishing fresh content ever since. INTERVIEWS Most episodes of the show have been solo shows. Just me sharing information to help you transform your information into entertainment. On Episode 100, I had the first voice on my podcast that wasn't mine. That episode featured other podcasters asking questions. Episode 204 featured my first pseudo-interview. It was actually a coaching sessing with Tony Muckleroy of Jeep Talk Show. This actually became one of my most popular episodes. Probably because Tony is so great. My first real interview happened on Episode 276. Zoe Routh joined us to talk about the ways she uses her podcast to grow her business. Over the years, I've interviewed a few other experts. But, most of my episodes are still solo shows. Teaching has been my strategy. This may change in the future. After 400 episodes, I'm starting to feel the itch to talk to others. That's the great thing about podcasting. It's your show. You can do anything you'd like. You make the rules. We'll see how things go. I just want to thank you for being on the ride with me. GROW YOUR BUSINESS On this episode, 7 of my favorite podcasters will share their strategy to use their podcast to grow their business. DAN MILLER When I first started my online journey, I started following Dan Miller. He is the best selling author of 48 Days To The Work You Love. He hosts the 48 Days podcast as well. I discovered Dan through Dave Ramsey. The year isn't so clear, but I believe the first product I purchased from Dan came in 2011. Here is Dan sharing how his strategy to use his podcast to drive his business. Thanks, Dan. Find Dan Miller at https://www.48days.com/listen/. DAVE JACKSON As I mentioned, Dave Jackson was instrumental in the creation of this podcast. He and I also host the Podcast Review Show together. You can find that at https://www.podcastreviewshow.com. Dave also uses his show to drive his business. Thanks, Dave. You can find Dave Jackson at https://schoolofpodcasting.com/episodes/. JON FUGLER While growing my business, I discovered Internet Business Mastery. While in that group, I met Jon Fugler. Jon wanted to start a mastermind and was looking for members. I took him up on the invitation. On February 18, 2017, I was sitting in the parking lot of the ice rink on the campus of Iowa State University. My son was there for a tournament. This was our first mastermind call. Over the years, our mastermind had a variety of members. But, Jon and I have been consistent since that first call. Jon has radio experience just like me. He played college baseball as did his boys. At the time, Jon was running Recruit Me to help students land college sports scholarships without hiring an advisor. He has a great story of getting out of that business and into his faith. Here is Jon. Thanks a ton, Jon. You can find Jon Fugler at https://www.freshfaith247.com. MARC MAWHINNEY There always comes a time when you realize you don't know what you don't know. That's when you need a coach. That came for me in March of 2019. Marc Mawhinney runs the Coaching Jungle Facebook Group. He hosts the Natural Born Coaches podcast and is an amazing coach. I discovered Marc while working through a program to improve my sales. One of the instructors in that course recommended Marc. I joined his group, listened to his show and hired him as my coach. Here is Marc's strategy to drive his business with is podcast. Thanks, Marc. You can find Marc Mawhinney at https://www.naturalborncoaches.com/episodes/ MIKE VAN PELT Mike Van Pelt and I connected in 48 Days Eagles with Dan Miller. I helped Mike launch his True Man podcast. Mike has a huge heart and helps men with his coaching. Here is Mike sharing his strategy to grow his business. Thanks, Mike. You can find Mike Van Pelt at http://truemanpodcast.com/. MICHAEL GRIFFITHS I am always looking for great ways to grow your audience and business. While working with Marc Mawhinney, I started pursuing joint venture partnerships. The power of partnerships is amazing. Referrals are also an amazing way to get in front of your ideal customers. One day on Marc's podcast, I heard Michael Griffiths. He is the founder of Referral Marketing Guru and hosts the Get More Referrals Today podcast. As a referral expert, of course Michael uses his podcast to build relationships. You can find Michael Grittiths at https://www.referralmarketingguru.com.au JIM PADILLA Now that I have build my courses and coaching programs, I need help creating a selling process. Enter Jim and Cindy Padilla. They run Gain The Edge and Sales Team Ready. Jim also hosts the Sales Team Ready podcast. Jim and cindy have been helping me get clear on my offers and build my selling process. It has been amazing. Here is Jim sharing how he uses his podcast to drive his business. Thanks, Jim. You can find Jim at https://www.gtenow.com. YOUR STRATEGY Big thanks to these 7 amazing experts for sharing their strategies with us today. Hit their websites. They are all experts and some of the best in their niche. It has been 400 episodes for me. Thanks so much for supporting me and the show. I appreciate all the time you've given me over the years. Are you ready to create your strategy? If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals.

Do you want to grow your audience? Of course you do. Almost every podcaster I encounter wants a larger audience. On this episode, I want to give you ways to grow your audience in 30 days. Here are the resources mentioned in this episode: Libsyn: www.Libsyn.com The Feed podcast: thefeed.libsyn.com Strategy Transformation Call: www.PodcastTalentCoach.com/call Listener Development Worksheet: www.PodcastTalentCoach.com/listener STRATEGY CALL There are times when we are too close to the situation to see the solution. As the saying goes, "You can't see the forest for the trees." You are too close to the details to see the whole. This is the purpose of my new Strategy Transformation Call. I want to help you get clear on your goals and how to achieve them. If your strategy isn't working, or worse yet you have no strategy, this one hour of coaching is for you. You and I will get on a one-hour call to discuss where you are now. Then, we will clearly define your goals. Finally, we will develop a plan to reach those goals and see if I have any resources that will help you get there. An hour of my coaching is typically $250. These Strategy Transformation Calls are only $97. However, there are limited spots. I can't fill up my calendar. I need to leave room for my full clients. This also isn't a high pressure sales call. We will take the time to get to know each other and build your plan to win. I'll show you how to get there. If at the end of the call we both feel I can help you in some way, we can discuss it. But it needs to be right for both of us. Best of all, you'll be clear on how to reach your goals. Isn't that worth investing an hour of your time? You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. WHY GROW So, why do you want to grow your audience. I know it sounds like a crazy question. Who doesn't want to grow their audience? But, have you ever stopped to ask yourself why you want to grow? Do you want a big audience simply to feed your ego? Sure, it feels good to have a large audience. We can boast to our podcasting buddies. But what does it do for you and your business? We can't grow simply for the sake of growing. Maybe you want to leave your mark on the world. The impact you have on your audience is powerful. The bigger the audience, the bigger the impact. Maybe you want to build an audience of your ideal clients to help you grow your business. Your podcast could be all about motivation. It could be that you want to build an audience that you can inspire and motivate. When you know why you want to grow, you have a bigger purpose. This helps you stay motivated when the going gets tough. When you don't feel like doing the work, your why helps kick you in the butt and get you moving. Take a minute and get clear on your real why. Go three or four levels deeper to get to the real why. MY WHY When I first started Podcast Talent Coach, my goal was to be an entrepreneur. I wanted to own my own business just like my family. My mom created and sold wedding cakes from our kitchen. My dad owned a gas station at one point. Entrepreneurism runs through my family. My sister created a marketing company. In Florida, my aunt and uncle owned a restaurant. Another aunt owned a craft store and my uncle was a handyman. Even my nephews are entrepreneurs. It is in my blood. But history can't be my why. That isn't inspiring. And, I grew very slowly. Once my daughter and son hit high school, I realized my time with them at home was coming to an end. They would soon be traveling the world. I was stuck in a nine-to-five and couldn't freely follow them. It became clear that I needed to control my own time to allow myself to travel when I wanted and work wherever I needed. Time with my kids became my true why. When I don't feel like doing the work, I remember time with my family and get to work. It is easy for you to push this step aside and think you know your why. But, trust me. Take the time to get very clear on your why. Write it down and revise it until you get those butterflies in your stomach, because you know what is possible on the other side when you do the work. QUALITY So, how big is big enough? I really encourage you to focus on quality over quantity. An audience of a few hundred who are incredibly passionate about what you do is so much more powerful than an audience of a few thousand who have a superficial interest. Build your audience of your ideal clients who want to work with you and want everything you create. When you look at download numbers, it varies from podcast to podcast and industry to industry. Podcasts in the big three niches will have many more downloads than podcasts in smaller niches. You can't compare podcasts in different niches. It isn't apples to apples. Shows in the same niche often differ greatly when it comes to downloads. Avoid comparing yourself to the Joneses. You'll only be disappointed. THE DATA With that said, here are some stats straight from Libsyn, the podcast hosting service. Rob Walch, VP of Podcaster Relations at Libsyn, has presented the state of the union a few times at Podcast Movement. He also provides data monthly on the podcast The Feed. The data varies greatly every month. Rob looks at all podcasts on Libsyn that were released between 30 and 60 days ago. On average, these episodes are 45 days old. This data is based on active shows in the month of April, 2022. These are shows that are releasing new content, unlike the charts that show all shows. For the month of April, the median number of downloads for all active shows is 150. That means if you are getting 150 downloads for your episode after it has been available for 30 days, you are better than half of all shows currently releasing new episodes on Libsyn. To put it all in perspective, if you get more than 1,300 downloads, you are better than 80% of all active shows on Libsyn. More than 3,600 downloads puts you in the top 10%. If you have more than 8,200 downloads on your episode after it has been available for 30 days, you are better than 95% of all active shows on Libsyn. 21,000 downloads puts you in the top 2%. And 35,000 on an episode means you have more downloads than 99% of all podcasts available on Libsyn. Rob also gives the adjusted mean. This is the average where he throws out the top 0.5% along with those with 3 or fewer downloads. This helps avoid skewing the numbers by outliers. The adjusted mean is 1,561. NO SPONSORS Only 7.7% of all active podcasts on Libsyn get more than 5,000 downloads per episode after being available for 30 to 60 days. This 5,000 download number is the benchmark for advertising and sponsors. That means more than 92% of all podcasts have fewer than 5,000 and really aren't candidates for sponsors. Chances are, you fall into this 92% category. You can hear the episode at www.PodcastTalentCoach.com/thefeed. And if you aren't using Libsyn as your hosting, you can get your first month for free by using my affiliate coupon code of PTC at Libsyn.com. Keep these numbers in mind and avoid comparing your show to others. Focus on your why and your listeners. Serve and you will reach your goals. WHERE ARE THEY Your listeners are key. You hear everyone encourage you to define your avatar. Most of the time we create this vague image of a group of people we want to reach. That is not your target listener. That group is your market, not your target. One person is your target. You want that person defined so clearly that you can picture that person in your mind. It is so clear that it reminds you of someone you know. When you get this clear on your ideal client, you know exactly where to find them. You will know what influencers have their attention, where they hang out online and how you can get in front of them. If you want to get really clear on your ideal listener and client, download my target listener worksheet at www.PodcastTalentCoach.com/listener. This sheet will help you get focused on that one person. We will talk about this quite a bit on your Strategy Transformation Call. We can't hit a target we can't see. You and I will define this person and build a strategy to reach them. Get your call at www.PodcastTalentCoach.com/call. THE EQUATION Once you have determined your ideal target listener and client, you can now build your audience. There are two sides of the equation. First, you need to get in front of your ideal listener and invite them to your show. Next, you need to keep your current listeners coming back episode after episode. If you don't focus on both sides of the equation, you will not see growth. If you only focus on getting new listeners, it is like pouring water in a bucket with holes. The more you add, the more that leaks out. Your podcast doesn't grow. When you only focus on your current listeners, attrition will cause your audience to shrink. Many podcasters promote new episodes by emailing their list and posting on social media. Those people already know you. That doesn't grow the audience. However, it does help keep your current listeners coming back. To grow your show, spend time on both sides of the equation. HOW TO GROW You can grow your show over the next 30 days by following a process. Step one is defining your target listener. Again, grab that worksheet and get clear. Download it at www.PodcastTalentCoach.com/listener. Step two is to get in front of those listeners. Tell them what you do and how you help. Make them aware of you and your show. The next step is to get them on your email list. Many people invite those people to listen to the podcast. But if those people don't come back, you lose them forever. Step four is to invite them to listen. When you get them on your email list, you can continue the conversation and invite them to listen again and again. Finally step five is getting them to come back. Create a strategy that reminds listeners to come back every episode so you can build that relationship and monetize your show. It is a simple, step-by-step process. But, it is not easy to follow without accountability. You need focus, be diligent and be consistent. Let me show you how to do that. Grab your Strategy Transformation Call with me at www.PodcastTalentCoach.com/call. You can keep wandering toward success. Or, you can build a map and follow it. Stop wasting your time throwing things against the wall to see what sticks. Let me show you what has worked for many of my clients over the years. Get your Strategy Transformation Call at www.PodcastTalentCoach.com/call. The sooner you grab your call, the more options you'll have with regard to call times. See which calendar options are open for you. Grab your Strategy Transformation Call at www.PodcastTalentCoach.com/call. Let me help you reach your goals. Thanks for being here again this week. I can't wait to see you on the call. Until next week ...

If you are using you podcast and email strictly for selling your stuff, you are probably making a big mistake. There is a much stronger strategy. That's what I want to show you today. THE BRIDGE This episode is going to take me much longer to record today than usual. You probably wouldn't even notice if I hadn't brought it up. It won't take you longer to listen. There will just be a lot of edits today. My little buddy Gizmo is getting ready to cross the Rainbow Bridge. The vet says he has cancer. We're not sure how old he is. He came to us as a rescue from a hoarder. We're guessing 13 or 14. Giz has been a little lethargic lately. We thought it was just old age. Yorkies tend to get that way. Then, he lost weight. A lot of weight. He wasn't eating much at all and went from 10 pounds to 6. One vet said he had an infection in his mouth and really needed his teeth cleaned. However, we couldn't get them cleaned until the infection was gone and we did blood work to see if he could handle the procedure. The vet put him on antibiotics, and we waited a couple days. Things weren't clearing up. He sent us to another doctor. The second vet says Gizmo has a pretty good size mass in his mouth and she is pretty sure it is cancer. She can't biopsy it. Blood tests came back showing incredibly low liver levels. Now he is on pain meds and the antibiotics to help his mouth. But, it's only a matter of time. Daisy and Harlow know it too. We're just taking it a day at a time. CODY JOHNSON As I thought about Giz, I thought about my family and why I do this. Podcast Talent Coach is all about giving me the freedom and flexibility to spend time with my wife, and my daughter, and my son and our dogs. I can do this anywhere, even with a Yorkie sitting in my lap. In fact, I'm in Minneapolis this weekend with my son getting regular Yorkie updates from my wife. There is a song out right now by country star Cody Johnson. It is called "Til You Can't". It is a great, uptempo tune, but chokes me up everytime I hear it. The song says … So take that phone call from your mama And just talk away 'Cause you'll never know how bad you wanna 'Til you can't someday Don't wait on tomorrow Cause tomorrow may not show Say your sorrys, your I love yous 'Cause man, you never know If you got a chance, take it Take it while you got a chance If you got a dream, chase it 'Cause a dream won't chase you back If you're gonna love somebody, Hold 'em as long and as strong and as close as you can 'Til you can't. You can hear the whole song at www.PodcastTalentCoach.com/cody. PUTTING OFF What are you putting off today that someday you'll wish you hadn't? Don't regret the things you didn't do. Do it today. Just strart. One thing a day. Rome wasn't built in a day. But, one day they got started. Make this your one day. If growing your podcast and business will help you on that journey, you need to join us for the "Land a Client in 90 Days" workshop. I will show you how to get a paying client in 90 days using podcasting. Get the details and register at www.PodcastTalentCoach.com/workshop. CHET HOLMES As my son and I were making the drive to Minneapolis, I was listening the audiobook "The Ultimate Sales Machine" by Chet Holmes. In the book, Chet talks about the 3%. I thought Chet developed this study. But the more I researched it, the more I realized it has been around for decades. I couldn't determine who is actually responsible for discovering this concept. Many act like it is their brilliant research. Many attribute it to Chet and his book. But, I've found articles about it dating prior to the publishing of the book. The 3% rule refers to a 'buyer pyramid'. The pyramid is divided into 5 sections, each showing where a potential buyer is with regard to making the buying decision. At the very top of the pyramid in the smallest triangle, you'll see at any one time only 3% of your target market will be ready to buy right now. In the next level of the pyramid, 6% to 7% of people are open to considering such a purchase. That leaves 90% of the pyramid remaining. This area is divided into thirds. 30% of the market are not thinking about making a purchase at this time. Another 30% of the market don't 'believe' they are interested based on the info they currently have. The final 30% of people are definitely not interested. YOUR FOCUS When it comes to your podcast, where are you spending your time and placing your focus? I love using podcasting to drive a business and attract your ideal clients. However, you need to have a balance. If you are only selling your stuff, or inviting to your webinar or promoting your joint ventures and affiliates, you are missing 97% of your audience. Only three percent of your market is in buying mode right now. Even if you include the seven percent that could be convinced they need it now, you still miss 90% of your audience. Your podcast and your emails need to serve first. Use the conversations to build relationships. Once you offer value, you can give your listener the opportunity to go deeper with you. If they are not part of the 10% that are buying or could be talked into buying, at least they will have the benefit of the great content first. That's how your relationships are built. SELLING People in general love to buy. We love stuff. That's why malls exist. Our love of buying is why end caps and the candy at the point of purchase is so effective. On the other hand, people hate to be sold to. We feel like we are getting duped. When we get sold to, our guard is up. We feel like the seller has an alterior motive and they are trying to take advantage of us. When people aren't in the buying mode, they won't take your offer. You're wasting your time if you are only selling. However if you are building relationships first, you have still capitalized on the conversation even if they are not buying. When it becomes time to buy, you will have laid the foundation. You will be their solution. Marketing is about the opportunity to build relationships. Rather than trying to engage people when they have a need and are buying, engage them earlier in that lower 90% of the pyramid. Establish the relationship and develop rapport before they're ready to buy. ARE YOU READY? Are you ready to attract your next client with your podcast? Let me show you how. One of the challenges coaches face when using their podcast to attract their clients is a lack of a solid strategy. They have no process to build a relationship with the 90% of the audience who isn't looking to buy right now. So if all you're doing is selling on your podcast and not building rapport and relationships, or worse yet you have no client strategy at all, you're are wasting your time. With my show and my process, I want to attract podcasters who are building a business. Those who can envision big things for their podcast and their lives. Imagine being able to serve a passionate audience with your superpower, helping them overcome their struggles and reach their goals. I'm an entrepreneur at heart. Other entrepreneurs are my people. I get inspired by your passion and your goals. Therefore, I block out the rest so I can leave my impact on you and the world. You can do the same. And, I'd love to help you. If you want to use your podcast to help you grow and scale a coaching business, I want to help you make that a reality. I am holding the "Land a Client in 90 Days" workshop on Monday, June 20th. Get the details and join us at www.PodcastTalentCoach.com/workshop.

One of the biggest challenges podcasters face is how to make money with their show. The biggest reason podcasts don't make money is because the host doesn't have anything the listeners can buy. So, how do you figure out what to offer? What will your listeners actually buy? First, I want you to understand that people buy cheap products. They invest in expensive products. Be sure you are using the right language to attract your ideal clients. If you want to make meaningful money that will make a difference in your life, you need to find a few people who you can superserve at a high level and help them solve their problems. That is something that will get people to invest. WHO I HELP I was in a podcast Facebook group the other day. Somebody posted a meme of a skeleton sitting on a park bench with an exasperated look on its face. The caption said, "Me when I hear people ask how to monetize their podcast." There are many podcasters out there who want you to feel bad about having a desire to make money with your show. They act as if it some sin want to be compensated for all your hard work or grow your business. It's kind of like those who want to tax entrepreneurs into oblivion. It makes you not want to do the work. Another asked, "Has anyone ever looked into monetizing their podcast? And if so, what was the process?" The first answer was, "Nope, no one ever has" with a laughing emoji. Not very helpful. Next answers was, "You're missing step one." I assume step one is build an audience. But, how does that person know the original poster doesn't have a huge audience? Again, bitter podcaster on line one. When I first started Podcast Talent Coach, I was hesitant to talk about making money with your show. So many people in the podcasting world would say, "You don't have to make money with your show. Just create a great show." Coming from radio, we created great content to attract an audience. It was all about driving the business. That's what I wanted to help podcasters do. Create great content and grow a business. DON'T FEEL BAD Eventually, I started talking about various ways to make money, monetize your show and grow your business. But, I still qualified it and couched it. I would say, "If you want to make money" or "you don't necessarily have to make money." I didn't want the podcast pundits to think bad about me. Then I realized those people who didn't want to monetize, or were bitter because they couldn't figure out how to monetize, wouldn't be able to pay me to coach them anyway. What did I care what they thought? They weren't my ideal clients. Those bitter people probably wouldn't ever become my client. I'm not here to change minds. I'm here to show you what's possible. Then, show you how to do it. With my show and my process, I want to attract podcasters who are building a business. Those who can envision big things for their podcast and their lives. Imagine being able to serve a passionate audience with your superpower, helping them overcome their struggles and reach their goals. You only need a few people to help you reach that goal. I love helping people create that amazing life and future. And, I don't feel bad telling all the negative Nancies that as well. I'm an entrepreneur at heart. Other entrepreneurs are my people. I get inspired by your passion and your goals. Therefore, I block out the rest so I can leave my impact on the world. You can do the same. And, I'd love to help you. 90-DAY SPRINT I'm going to give you nine different offers that your listeners will buy in just a minute. But first, I want to give you an invitation. If you want to use your podcast to help you grow and scale a coaching business, I want to help you make that a reality. I am going to help 12 coaches build a monetization system around the podcast. You don't need to wonder where your next client will come from. There will be a steady stream of discovery calls so you can select your ideal clients. You won't fear whether or not you'll be able to cover your expenses next month. We will create a system that eliminates the guessing and allows you to follow the steps to growing a real business. As you try to build your business, the market is noisy. I get it. I hear all the same noise you do. Experts want to teach you funnels, show you how to build lead magnets, and how to create landing pages. There are JV partnerships, discovery calls, and all the podcast tech. Where do you start? What do you need first? In this program, I will bring it all together and quiet the noise. MASTERMIND This Podcast Profits Mastermind is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you're worth in 90 days. We will create a podcast structure that attracts clients. Discover how to deliver content that creates a demand for your expertise. And, we'll build a system to get listeners to sign up as your client. We will build your business in 90 days. This program is for the right 12 podcasters. It is limited to 12, so I can give you the dedicated attention you need and deserve. Next, the program will be $5,000. But since this is the first time I'm offering it, I will give these 12 podcasters the opportunity to join for only $2,500. Finally, you need to apply. We both need to ensure it is right for you. If this sounds like what you need to go to the next level, schedule a call with me at www.PodcastTalentCoach.com/ErikCalendar. We can discuss it and see if you will be one of the 12. OFFERS LISTENERS BUY Let's talk about the potential of your podcast and coaching business. What will your listeners buy? As I was building Podcast Talent Coach, I did dozens of interviews with various podcasters. These were hosts in a variety of niches with different audiences. During these calls, I specifically asked what they would like to learn, what would help them in their journey, and how they would like to learn it. From those conversations, some commonalities began to develop. I realized their answers were falling into a few different categories. After all was said and done, nine different buckets appeared. These are the nine things your listeners will actually buy. SOLUTION The first thing your listeners will buy is the solution to their problem. This is the obvious one. If they have a problem and you have a solution, they will pay you for it. People by books for the solution contained in the pages. They pay coaches to help them overcome a struggle. People pay for results. SUPPORT Next is support. Information alone does not create a transformation. Support and accountability create true transformation. Just think how much more people pay personal trainers compared to the basic gym membership. You can do the same exercises. Why do you need a trainer? The trainer gives you accountability and support. COMMUNITY AND CONNECTIONS People will also pay for community and connections. It is tough taking your journey alone. People will pay for membership, community and connection. There are many organizations that charge membership fees. People pay to get into a party. Networking groups that provide powerful connections cost money. ACCESS The next thing your listeners will buy is access. If they can get access to you or resources that are typically reserved for select individuals, people will pay to get that access. Musicians and bands have begun to charge for backstage experiences. Superfans pay big money to get access to the band that regular fans don't have. It has become big business in the music industry. LUXURY AND PRESTIGE People will also pay for luxury and prestige. There are many examples in life. This offer is similar to a country club membership. Plenty of people pay to get access to that golf course when they could play a dozen other courses around town. First class plane seats, luxury suites at the arena and sports cars are other examples. Arguably the worst seats in the house are secluded away from everyone else and in limited quantity. Suddenly they are the most expensive seats at the show. CREDIBILITY Your listeners will also pay for credibility. If a certification or designation gives someone credibility, they will pay for that. SECURITY People often pay for security. This happens all the time. Some of those are even hard to prove. This offer could be physical, like mace, guard dogs and security alarms. It could be virtual, like encryption, LifeLock and data vaults. Security often comes with a price. INSPIRATION AND EMPOWERMENT People often buy inspiration and empowerment. This offer is clearly seen in all the self-help books, counseling and seminars. People pay to feel better about themselves. ENTERTAINMENT Finally, people will buy entertainment. Just look at how much money people spend to laugh at comedians and movies. Entertainment comes in all forms. Concerts, books, cable television. How many streaming services do you have? PICK ONE There you have nine offers people will pay for. Pick one and incorporate it into your show. If you're ready to get serious about building your business with your podcast, apply to join my Podcast Profits Mastermind. This is a 90-day sprint to build your monetization system and land your next client. It is my goal to help you land a client paying you what you're worth in 90 days. Only 12 will get in. You and I need to have a conversation to ensure it is right for you. Let's make the next 90 days the most powerful growth of your business. Grab a spot on my calendar at www.PodcastTalentCoach.com/ErikCalendar. Are you interested in changing your life or are you committed? Most people think interested is close to committed. The reality is they are as far away from each other as summer is from winter. Baseball from hockey. If you are "interested", you could be 99% in. When you're "committed", you are 100% in. They sound close. But when you're 99% in, you still have one foot on the dock. It's not even possible for you to jump in. When you are "committed", both feet leave the dock and you're swimming. You're all in, because you have eliminated plan B. You can't go all in and stay dry. You have burned the boats and are committed to reach your goal. When it comes to your podcast and coaching business, are you interested or committed? Imagine having an audience full of your ideal clients waiting to work with you. What would that do to your business? How would your life be different? Would it just be "nice" to have a large, passionate audience? Or, are you "determined" to get there? Do you say, "I'm only interested in getting better"? Or, are you saying, "This is the year I hit my goals … just show me the way and let's go"? I'm looking for the right 12 people who are committed. They take action. They achieve their goals. Interested people just want to collect info and continue to aim without ever shooting. Ready, aim, aim, aim, aim. Always getting ready. Committed people take action and win. If you're committed, grab a spot on my calendar and we'll have a conversation to ensure the Podcast Profits Mastermind is right for you. Just visit www.PodcastTalentCoach.com/ErikCalendar. I look forward to our chat.

Today we are looking at the Skeptic Metaphysicians. Their description is, "Like Mulder from the X-Files, we want to believe. So we've embarked on a journey of discovery. We've talked to people deeply entrenched in the spiritual, metaphysical, mental health and self-help worlds. We've thrown ourselves into weird and wonderful experiences, and we're sharing them with you in an effort to find the trick to self-growth. Whether your interests lie in the metaphysical or the spiritual or even grounded in the three-dimensional world, this show will help you explore the endless possibilities of self-growth....tinged with a hint of the supernatural. New episodes every Wednesday! Check out their website at https://www.skepticmetaphysician.com/ (www.skepticmetaphysician.com) What We Liked About the ShowSome really good questions were asked You did a GREAT job of being skeptical without being cynical (a very safe space) You didn't interrupt the guest when they were in the thick of a story We loved your description of the show You did a great job of stepping into the shoes of your guest. You take the show seriously but still kept it light. The website looks great using http://www.trypodpage.com (Podpage) Your "final" answer showed vulnerability and was amazing. Great job explaining the roles (scientist) of the people involved. The podcast sounds great. What We Thought Needed TweakedWe loved your description, but it took a little long to get to that description Who is Karen? (neither the episode or the website answered this question). You (in some cases) ask a question and add a description/backstory. Flip the content around and set up the question and ask the question last (so the guest hears the question last). Don't forget to use people's names when you have multiple hosts. Get comfortable with awkward pauses Use one call to action (and rotate if needed). FYI, ratings and reviews do not help you be found in Apple (social proof only) Do not refer to the listener as "listeners." Get ReviewedGo to https://www.podcastreviewshow.com/reviewme (www.podcastreviewshow.com/reviewme) Mentioned On This Episodehttps://www.schoolofpodcasting.com/start (School of Podcasting) http://www.podcasttalentcoach.com (Podcast Talent Coach) http://www.trypodpage.com (trypodpage.com) http://www.learnpodpage.com (learnpodpage.com)

If you're like most podcasters, you are struggling to get noticed. You are probably feeling invisible in the sea of podcasts. How do you find the confidence to stand up and stand out? On the other side, the podcasting elite are shaming you for even having the desire to make money with your podcast and grow your influence. I want to help you defeat Impostor Syndrome and all the naysayers while finding the confidence to let your superpower shine. MY WHY Last weekend, my son and I traveled to Southern California for a hockey combine. This is where young men play to get noticed by coaches and scouts for junior hockey teams and college programs. I did a lot of work on the road last weekend. In fact, I recorded my podcast with my laptop in the parking lot of the rink. This weekend, he and I are in Boston for a hockey showcase. This is very similar to last weekend. This event attracts different coaches and scouts. We are looking for a great team for Simon to join next season. Today, I record this episode from the parking lot of another rink. Later tonight, we will drive 2 hours North to see my daughter who is away at college. We will tour the campus, have dinner and see a show she is directing. Tomorrow, we fly back home. That is my internal "why" and the reason I created Podcast Talent Coach. I want to have time to travel with my kids anytime I'd like. And be able to serve podcasters and coaches while I'm anywhere in the world. I don't need to be tethered to an office in some fixed location. With my laptop and an internet connection, I can run my business from anywhere. MY CONFIDENCE Unfortunately, I lacked the confidence to make this happen when I first started. I started in radio in 1989 while getting my degree in Architecture. I had no idea what I was doing. My show was just a copy of all the other DJs I heard on the air. Over time, I studied all I could to learn how to create compelling radio. My coaches taught me how to build relationships with my audience. Eventually, I would become the program director of many radio stations coaching other on-air talent to create the same successful shows. As I began listening to podcasts, I realized podcasters could use the same strategies we use in radio to build the same powerful, profitable relationships. So, I started Podcast Talent Coach. Soon, I realized there was this stigma in the podcasting world. Many podcasters looked down their noses at hosts who wanted to monetize their show. It was as if it was some sin to have a desire to make money with your show. They acted as if this should be some noble thing you did for free. Public radio is a lot like that. Those in public radio sometime act as if they are doing work that is more worthy or valuable than those in commercial radio. Well, the government isn't funding your podcast. You are creating amazing content and have a message to share. And, you should be able to monetize your show if that is your wish. FIGHT THE VOICES Over the years, I have fought the high and mighty and followed my passion. I knew podcasting is a powerful tool to build relationships and profitable business. I ignored those who showered shame on entrepreneurs and did it anyway. It took a lot. There were times when I doubted I was doing the right thing. Maybe podcasting was meant to be this sacred land free of marketing messages. That's when I took a step back and looked at the successful podcasts. The shows at the top of the charts … who were NOT produced by public radio … all had a monetization strategy or were connected to a bigger business. The only podcasters shaming people for the desire to monetize were those who couldn't figure it out. They were the crabs in the bottom of the bucket pulling the other crabs back down. I blocked out the negative Nancies and moved forward anyway. YOUR CONFIDENCE You can do it as well. I believe you have it in you. Are you ready to fill your calendar with your ideal coaching clients? What message do you have to share with the world? Where are the struggles can you help them overcome? What are you doing to amplify your visibility? This is where it begins. Your podcasts allows you an amazing opportunity to lead you from obscurity to becoming a highly sought-after coach. Your audience will soon be full of coaching prospects who are ready to become paying clients. You have what your clients need. Each week on your podcast, you share that expertise while building powerful, profitable relationships. If you would like help building your podcast strategy to land high-ticket clients, let's talk. Visit www.PodcastTalentCoach.com/apply to apply for a conversation with me. You and I will sit down, review your goals, determine where you are today and build a strategy to success. Once you have a strategy, you'll discover you have the confidence to achieve your goals. CONVERSATIONS It breaks my heart when I talk with podcasters struggling to connect the podcast to their coaching business. They find it difficult to figure out how the podcast fits into the overall marketing plan. As these podcasters try to create a strategy, other podcasters shame them for having the desire to make money with their show. It is as if podcasting should be this noble, non-profit charity. That's just nonsense from people who don't want you to succeed if they can't succeed. You have every right to use your podcast as a powerful marketing platform for your coaching business. Don't let the misinformed pull you back down simply because they can't figure it out. Imagine being able to have a conversation with your ideal customers on a weekly basis. In addition to that, your ideal clients request to have that conversation every week by subscribing to your show to hear you share your expertise. How great would that be? A podcast makes weekly conversations with potential high-ticket clients possible. Not only possible, but highly likely when you have a system in place. That is my external "why". This is the external reason I created Podcast Talent Coach. I want you to be able to quickly and easily attract those high-ticket clients using your podcast. YOUR MESSAGE Too many podcasters have a message to share to the world. They simply don't build the audience of ideal people they can help, because they don't have the confidence. They let the voices of the naysayers keep them down. The little voice in your head is asking, "Who do you think you are? What makes you think you're an expert?" That voice is just the lack of confidence others have of themselves infecting you. Don't let it. Believe in yourself. You have an fantastic message people need to hear. Podcasting gives you an amazing opportunity to tell your stories and build know, like and trust. Friendships are built through the details you share of your life and journey. When you structure your show properly, your podcast can be an amazing marketing tool to drive your business and grow your revenue. You build trust every week with your audience. Your strategy attracts an audience who is leaning into what you say rather than just simply listening to listen. You are building a relationship. Podcasting allows you to demonstrate your authority to your prospects and invite them to become clients. You increase your visibility as your audience grows. Leading listeners of your podcast to become paying coaching clients is just a matter of following a simple step-by-step process. BE REAL One of the big challenges coaches face is the lack of strategy. They have no step-by-step process in place to lead their listeners to become paying clients. You want to double your downloads again and again. There is no shame in that. But as you grow, make sure you are creating an audience of buyers. You don't want listeners for the sake of having listeners. Interested listeners is not the goal. You want listeners who are committed to what you have to offer. Quality over quantity. To have a significant impact in the lives of your clients, you need to be real. You can't sugarcoat your expertise. Give your clients what they need to hear. The same is true with your podcast. Be authentic. Stop worrying about ruffling feathers or upsetting the apple cart. Be real, even if it means upsetting a few people. Stand up for your principles. Make people take notice. CONTENT-CLIENT CONNECTION There are six phases to the Content-Client Connection inside my Podcast Profits Accelerator. Six steps is all it takes. It doesn't need to be any harder than this. Though the entire process is beyond what I can fit into this episode, I will give you a quick overview. Phase 1 is Podcast Platform. This is all about defining your ideal listeners and your why. Phase 2 is Audience Attraction. This is how you attract your ideal clients. Phase 3 is Content Creation. This is where we create magnetic content. Phase 4 is your Relationship Roadmap. This step is all about creating powerful, profitable relationships with your podcast. Phase 5 is Starting Strategy. This is all about getting listeners to start through your funnel. Finally, Phase 6 is Converting Clients. This is where you present your offer. Each phase needs to be tailored to your particular niche and the solution you offer to the clients you help. Once you have tailored each phase, you have a strategy to follow that will attract the right listeners. You'll have an audience full of potential clients who want to work with you. It isn't about the size of your audience. It is about the powerful, profitable relationships you are creating with that audience. Just remember to be yourself and follow the plan. You will build an audience of passionate, potential clients leaning in and ready to hire you to impact their lives. BUILD YOUR STRATEGY Are you ready to block out the naysayers? Would you like somebody in your corner to help build your confidence and get you visible to your ideal clients? Let's talk. If you don't have a mentor who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. We will develop your plan and see how I can help and support you to achieve your podcast goals. You have it in you. I'd love to help you find it. Apply today and we'll get started.

Clients tell me they struggle creating a strong call-to-action and getting listeners to sign up for a call. Connecting your content to becoming a client can be a challenge. Today, I want to show you how to turn your listeners into coaching clients. Rather than trying to sells ads and sponsors for your podcast, sell your stuff. Your podcast drives your business by growing relationships and authority, not ads and sponsors. This is what we will cover today. You may want to take some notes. LET'S TALK If you have been struggling to land clients with your show, let's talk. I would love to give you a call with me as my gift to develop your podcast strategy. We will define where you are today, what you would like to accomplish and how you can get there this year. If you're tired of trying all the "get rich quick" magic formulas of the gurus that don't work, let me show you proven strategies that have worked for me over decades of radio and 10 years coaching podcasters. Apply for your call at www.PodcastTalentCoach.com/apply. This isn't empty theory. It also isn't some high pressure sales call. You and I will create a plan that will help you reach your goals. Then, if we like each other, I can show you some options to help you accelerate your success if you'd like. Let's get something scheduled. Apply today at www.PodcastTalentCoach.com/apply. HOW I LEARNED THIS You see, many clients tell me they struggle to figure out how to market the show to the right audience to attract more of the right listeners. This is what I've been doing for 3 decades. I got into radio in 1988 while I was earning my bachelors degree in architecture. Being an introvert, impostor syndrome was always a challenge. Over time, I learned how to attract and entertain an audience. Over the next 30 years, I created marketing campaigns and events to build a buying audience. I also spent decades coaching and training on-air talent to do the same. Now I do that for podcasters. Through my years in radio, I was lucky enough to interview greats like George Strait, Ice-T, Zac Brown, Lady Gaga and more. These interviews gave me status by association. In 2009, I fell in love with podcasting and the creative, entrepreneurial spirit of it. What radio was lacking by becoming big business, podcasts were capitalizing on with adventure and powerful niches. Unfortuately, I heard so many podcasts with no strategy. I figured if they could learn just a few of the things we used in radio to attract an audience and convert them to customers, their podcasts could be so much stronger and more effective. But in 2012, I didn't have a platform of my own. I saw all these other experts growing and having an impact. How could they do it and I'm not? I had all this radio experience. STEP UP Then I realized I just needed to step up. Owning a radio station was no longer possible due to big business. But, now there was an option with my own podcast. That's when I got started coaching podcasters. The more conversations I had, the more podcasters would tell me they just needed a solid plan and foundation for growth. How do we get more listeners? Now, you now have the opportunity to use podcasting to attract your ideal coaching clients. I got lucky to get it and figure it out by getting knocked around. Now you can easily get it without all the pain I experienced. Imagine being able to have a conversation with your ideal customer every week. That's what podcasting can do for you if you structure it right. It's the perfect way to reach your target audience and demonstrate your authority in your niche. You simply need a strategy to connect your content to your ideal client. 3 SECRETS Are you leveraging podcasting to its full potential to grow your business? Now is the time. Podcasting is growing. It is wide open compared to blogging and YouTube. And, it is growing incredibly fast. The future is bright. When I teach podcasters how to do this, there are three common challenges. They make it too complicated. They have a poor stragegy. And, they don't know where to start. You can overcome each of these easily. But before I share the solutions to those challenges, let me give you three secrets the podcast gurus don't tell you. First, you podcast allows you to build know, like and trust. The gurus want you to get a sponsor or sell ads. That's the worst thing you can do. It takes too much time and effort to sell ads. You have limited inventory. And, there is a revenue ceiliing. Instead, build relationships with the stories you tell and examples you share on your podcast. Allow your listener to get to know you. Build rapport with your potential clients. Next, use your content to create excitement for what you have to offer. The best interview to launch a product or service features someone who has been helped by using the product or service. Get that person to tell their story of transformation. Finally, remember that different people consume content in different ways. One size does not fit all. Therefore, give them options. For instance, record a video and use the audio for your podcast. Two formats, but you've only done the work once. Repurpose your content. 3 CHALLENGES Let's solve the three challenges for you. First, coaches make podcasting too complicated. You simply need to connect your content to your client. Clients tell me they struggle creating a strong call-to-action and getting listeners to sign up for a call. Develop a strategy to attract an audience of potential clients. Then, create great content that will build trust. Let your content lead to your offer vehicle, such as webinar or discovery call. My radio coach taught me the importance of building relationships. He would tell me that friendships come from self revelation. When you reveal things about yourself, you build that friendship. On your podcast, build relationships with your amazing content. This is the power of podcasting. STRATEGY The next challenge podcasters encounter is a poor strategy. Clients tell me they struggle to connect the podcast to the business and figure out how it fits into the overall marketing plan. My podcast profits framework involves six steps. It doesn't need to be any harder than this. STEP 1 Step 1 is your podcast platform. This is defining your ideal listeners and your why. TaVona came to me to launch her podcast. We built a show to help you attract nurses who she could help transition from nursing to entrepreneurial endeavors. Over time, she realized her clients needed her help launching their next product or service instead of a business. So, she pivoted. This pivot wouldn't have been possible without understanding her ideal client and knowing her true why. STEP 2 Step 2 is your popularity factor. This is how you attract your ideal clients. Greg runs the Cool Grandpa podcast. When he came to me for help, he had about 400 downloads a month. After we created his strategy, his downloads increased from 400 to 850. That's what is possible with a strategy. STEP 3 Step 3 is your content creation. This is where we create magnetic content. Sadie and Sausha came to me to launch their podcast called Meathead Test Kitchen. These two are amazing. They talk about health and fitness in their very own unique way. You know exactly what you get on this show within the first two minutes. Their content makes them unique and magnetic. STEP 4 Step 4 is your Relationship Roadmap. This is where you build relationships. Zoe uses her podcast to build relationships with decision makers at potential client companies. Over time, she is able to reach a point where these CEOs are willing to discuss a working relationship all because of her podcast. This is just one of the many ways to build relationships with your show. STEP 5 Step 5 is your Starting Strategy. This is all about offering lead magnets and webinar invitations. It could also be a discovery call with your potential client. This is what I do with Podcast Talent Coach. I give you plenty of information you can use. I then give you amazing opportunities to get more through my webinars and other trainings. STEP 6 Finally, step 6 is Converting Clients. This is where you present your offer. When Oscar and I worked together, he was conducting great interviews on his podcast. Unfortunately, the show wasn't leading to clients. When I listened to his show, he did very little to invite potential clients to work with him. We revamped the structure of the show a bit. Now, Oscar is a bigger part of the show. He invites his listeners to get more information about working with him. Those interactions now turn into client relationships. START The third challenge coaches face is they don't know where to start. Clients tell me they struggle with how to offer things without making it sound like an ad. They tell me it is hard to make yourself likable while selling something. What would it mean if you had an easy way to grow your audience? A step-by-step process to turn your listeners into coaching clients? There is a secret to growing an audience. You need to work on 2 sides of the equation. You need to attract new listeners. Then, you need to keep your current listeners coming back for more. Talk to your idea clients each and every week on your podcast to build those powerful, profitable relationships. Follow those 6 steps I've given you to land your clients. MY HELP Let me help you get started. We can figure out where your strategy isn't converting in the 6 steps. We'll build your strategy and get you started. Apply for your call at www.PodcastTalentCoach.com/apply. If you have been struggling to land clients with your show, here is your opportunity. It is my gift to you. No charge. We'll just develop your podcast strategy. We will define where you are today, what you would like to accomplish and how you can get there this year. If you're tired of trying all the "get rich quick" magic formulas of the gurus that don't work, let walk you through these proven strategies that have worked for me over decades of radio and 10 years coaching podcasters. Apply for your call at www.PodcastTalentCoach.com/apply. I can't wait to talk with you.

If you're not careful, producing your podcast can devour your entire week. Simplify your podcasting process to ensure you publish an episode every week while leaving you plenty of time to grow your business and serve your clients. On this episode, we will talk with Andy Charles regarding his podcast Andy's Personal Development. His biggest struggle is his process for marketing and promotions. We will simplify that today. EDITING I have a team that can help you with your editing and publishing. You have three different options. The Basic option provides you basic editing services. The team will do basic edits for your show and get it ready to publish. This editing includes editing, noise reduction, volume leveling, mixing, and mastering. If you are also doing video, this level will give you professional video editing and a YouTube thumbnail. To help you promotion, you get an audiogram for your social media. You get all of that for about $56 an episode. What could you do in your business with the time you would spend editing your show? Attracting new client? Working with your current clients? Would that be worth $56? The Plus package is the most popular. In that package, you get coaching and show notes plus everything in the Basic package. The team uploads your show to your audio host, like Libsyn. They upload your video to YouTube. You also get a captioned video for social media. The coaching and basic editing alone is worth the investment in the Plus package. The Premium package is designed for coaches who simply want to record the show and have the team to the rest. You get everything included in the Basic and Plus packages. You also get one-on-one coaching with me. The package includes advanced SEO-optimized show notes, timestamps to the resources mentions, a quote card for socials, and a blog header image for your website. The team also uploads the show notes to your website. The Premium package gets your show published and posted to your website. It's the full deal. See all 3 options and select the package that works best for you on the Podcast Talent Coach website at www.PodcastTalentCoach.com/editing. SIMPLIFY YOUR PROCESS How can you simplify your process to save time each week. As you work on your process, look for things you do over and over again. Are there ways to do that activity once and use it again and again? Or, can you do the task multiple times during one sitting to save set up and tear-down time? There are three areas where you can start to simplify your process. WORKPARTS If you are like me, there are pieces of audio you use in every episode. For me, it would be my open and close for my show. Make these pieces easy to insert into your podcast. I begin creating an episode by recording the primary content. Then, I insert the prerecorded open and close as the final step and save it as one file. Since I use the prerecorded open and close in every episode, I have those pieces saved in one production file. This file only contains that audio. When it comes time to insert the pieces, I go to the file and drag them into the session. Those pieces are the only things in that folder. No searching. No wasting time. It just simplifies the processes. Are there audio pieces you use in every episode? If so, save these pieces as individual files that you can easily access and insert. RECORDING It takes time to set up and tear down your gear each time you record an episode. Even it you leave it in a studio, it still takes time to prepare to record. After setting up once, record two or three episodes. You will be surprised how much time you can save by recording multiple shows at one time. Mental prep, studio prep and show prep all take time. Do it once for multiple episodes. PUBLISHING Batch your publishing work for multiple episodes. Similar to recording, getting ready to publish takes time. However, you can save time if you set up once and schedule multiple episodes to publish. Simply scheduled your episodes to publish rather than publishing in real time. EDITING HELP You can also get help doing all of these busy work. See how my team can help you edit and publish your show at www.PodcastTalentCoach.com/editing. ANDY CHARLES Today we help Andy Charles refine his process. Andy is an Award Winning Inspirational, Transformational, Development Coach, Speaker, and Writer. He is host of the podcast Andy's Personal Development, which you can find HERE. "To Lose A Dream" is Andy's book, which can be found on Amazon. Andy Charles is also a Minister of the Gospel and a Security and Safety Consultant. He has been coaching and public speaking for the past twenty years. His ultimate goal is to impact 300 million lives in his lifetime, and he is well on his way. Enjoy my conversation with Andy Charles.   If you don't have a team who can take your editing off your plate to free up your time for more important client-facing tasks, let me team help. See your options at www.PodcastTalentCoach.com/editing. See which of the three options make the most sense for you.

Do you conduct interviews as part of your podast? Have you created an interview strategy? Some podcasters have strategic reasons to interview particular guests. Other hosts take the guests as they come. Where do you fit? Many hosts want to get top shelf guests for their show. What is the trick? How do you land that big guest for your podcast? Let's face it. Asking a busy, successful entrepreneur to give up an hour of their time to give you an interview is a tough ask. Their time is money. How can your podcast be more valuable than their other options? Today, I have six useful tips to help land those big names. Plus, we'll talk to Gobinder Gill, host of the Diversity Corner podcast, about getting great guests. COACHING Gobinder and I have been working together for about six months. He came to me to help him launch his podcast on a solid foundation. Together, we designed the podcast to help Gobinder land more consulting client and keynote speaking opportunities. If you don't have someone who can take your hand and walk you every step of the way, go to www.PodcastTalentCoach.com/apply, click the button and apply to have a chat with me. You can get a strategy session with me at no charge. Together, we will develop your plan and see how I can help and support you to achieve your podcast goals. If we like each other, and you'd like to discuss some of the tools I might have to help you get where you're going, we can talk about that at the end of the call. There is no hard sales pitch. We just get to know each other and build your strategy. After you get clear on the strategy, you can let me know if you'd like help. It is really that simple. My calendar doesn't have room to chat with everyone. If you are looking to use your podcast to grow your coaching business, apply to have a chat with me by going to www.PodcastTalentCoach.com/apply. Just click the button and apply. Let's talk about the 6 ways to land the great guests for your show. FIND THE INTRODUCTION First, find people that know your prospect. See if they will introduce you. Just the other day, a radio colleague came to me seeking an interview with Taylor Swift. I have interviewed her a couple times. He knew I was able to make an introduction for him. Use the same process to help yourself. THE GATEKEEPER'S FRIEND Next, become the gatekeeper's friend. There are times when big names have people that run their schedule. This could be a personal assistant or a booking agent. You need to make friends with these people. In the music business, I always go through the record label. I need to create a strong relationship with that person in order to be at the top of the list when interview opportunities come about. WHAT'S IN IT FOR ME? Then, position your request from your guest's point of view. To score a guest interview for your podcast, you need to begin by explaining how the interview will benefit your prospective guest. The fact that your audience will love the interview has no bearing on their decision. It really doesn't matter to your guest if your show or your audience will benefit from the guest's appearance. When your guest makes the decision whether to appear on your show, they will only consider how the appearance will benefit them personally. We were able to help a very sick young girl meet Taylor Swift … from her hospital bed. Lolo was a young 11-year-old girl. Her wish was to see Taylor Swift in concert. She was getting tickets for Christmas. However, when Taylor came to town, Lolo was in the hospital fighting for her life. She was in Children's Hospital fighting leukemia. I passed along Lolo's wish to Taylor's record label. It wasn't only the story that got Taylor. I know she loves giving back in very special ways. The Taylor Swift tour was coming through town for two days. I knew there would be some down time the day of the second show. I made it as easy as possible for Taylor to make Lolo's dreams come true. That is exactly what happened. What is in it for your guest? Make it easy. SHOW THEM WHAT YOU'VE GOT The fourth tip is to provide your prospects some examples of your great work. If you have endorsements, share those as well. Use endorsements from others to give you credibility. SIZE ISN'T THE ONLY THING THAT MATTERS Next, don't worry about size. Many podcast hosts only use their audience size to lure guests. If you have a reasonable audience size, surely use it to your advantage. However, don't stop there. You may be overlooking many other ways you could benefit your guest. You could offer to give your guest exposure on your website, blog, mailing list, social media and many other ways. Take credit for that. Your audience for any one of these vehicles may be small. However when you combine the benefit of each distribution method, your proposal for the interview will be more appealing to your guest. Use every audience you have to your advantage. DON'T TRIP OVER THE NAMES YOU DROP Finally, use your past interviews as proof of your high caliber. Play to your guest's ego by dropping a few names. If you have had other notable guests on your show in the past, let your guest know. Tell your prospective guest they will be among good company. They will feel more comfortable saying yes to your request. GOBINDER GILL Today, we chat with Gobinder Gill. Gobinder Gill is a #1 Best Selling Author on Amazon for "Achieving Prosperity Through Diversity". He trains organizations in the art of Diversity, Equity and Inclusion to bring greater cultural harmony, productivity, and profitability in the workplace. Since the mid 1980's, Gobinder has worked in many facets of the media dealing with cultural diversity issues. His experiences cover all facets of radio, television, film and print. After working with Podcast Talent Coach, Gobinder is now the proud host of Diversity Corner. During this conversation, we talk about landing great guests, generating more revenue, and the common mistakes podcasters make. COACHING Big thanks to Gobinder Gill for joining us today. You can find him online at GobinderGill.com. Are you a coach looking to expand your business using your podcast? Do you want to grow your brand, authority and influence? Let's build you a strategy. Apply for one of my complimentary podcast strategy calls at www.PodcastTalentCoach.com/apply. Just click the button and apply to have a chat with me. You and I will work together to develop your plan and see how I can help and support you to achieve your podcast goals. You can apply at www.PodcastTalentCoach.com/apply.

Today Dave Jackson from the https://www.schoolofpodcasting.com (School of Podcasting) and Erik K. Johnson from http://www.podcasttalentcoach.com (Podcast Talent Coach )take a look at https://www.thepharmacistsvoice.com/ (the Pharmacist's Voice) hosted by Kim Newlove. Here is the description of the podcast: The Pharmacist's Voice Thttps://www.thepharmacistsvoice.com/ (he Pharmacist's Voice) Podcast is a weekly, journey-style podcast about Ohio pharmacist Kim Newlove's career change from pharmacist to voice actor. She alternates solo shows and interview shows. The solo shows are about her career change, and the interview shows feature a variety of people who use their voices to advocate, educate, or entertain. What We Liked About the Show Kim does a good job explaining why the guest is on a show and has a clear idea of who should (and shouldn't be on her show). Kim does a good job of bringing the guest back on topic. Her audio sounds great. Her website is a PHENOMENAL example of someone who has a business AND a podcast and doesn't bury the podcast while keeping the business front and center. Some Things That Could Use Some Tweaking Kim is a voice actor, so her diction is perfect. Towards the end of the show, we conclude that when she slows down the speed of her talking it makes it appear that her diction and delivery is a bit stiff. Her demo is amazing and filled with energy. We want more of that. While Kim's website does a great job of promoting her business, she barely mentions her services in the podcast. She does ask people to visit her website but could boost this effort by explaining why. We provide a few examples of how to tie her business into her podcast. Conclusion As a journey podcast, Kim's podcast has already resulted in her getting some voice work. With 100 episodes under her belt, she is doing a lot of things correctly. He website is a great website where everything appears planned, and her brand just oozes professionalism. We wish her all the best. Check out her show at https://www.thepharmacistsvoice.com/ (https://www.thepharmacistsvoice.com/) Mentioned In This Episode Get Your Show Reviewed at https://www.podcasterviewshow.com/reviewme (https://www.podcasterviewshow.com/reviewme) Find Dave at https://www.schoolofpodcasting.com (https://www.schoolofpodcasting.com ) Find Erik at https://www.podcasttalentcoach.com (https://www.podcasttalentcoach.com) Buy us a Coffee at   https://www.buymeacoffee.com/davejackson (https://www.buymeacoffee.com/davejackson)

Peter Elger and Eóin Shanaghy join Charles Max Wood to dive into what Artificial Intelligence and Machine Learning related services are available for people to use. Peter and Eóin are experts in AWS and explain what is provided in its services, but easily extrapolate to other clouds. If you're trying to implement Artificial Intelligence algorithms, you may want to use or modify an algorithm already built and provided to you. Panel Charles Wood Guest Eóin Shanaghy Peter Elger Sponsors Next Level Mastermind Links fourTheorem Twitter: Eóin Shanaghy Twitter: Peter Elger Picks Charles- The Eye of the World: Book One of The Wheel of Time by Robert Jordan Charles - Changemakers With Jamie Atkinson Charles- Podcast Domination Show by Luis Diaz Charles- Buzzcast Charles- Podcast Talent Coach Eóin- IKEA | IDÅSEN Desk sit/stand, black/dark gray63x31 1/2 " Eóin- Kinesis | Freestyle2 Split- Adjustable Keyboard for PC Peter- The Wolfram Physics Project Peter- PBS Space Time Peter- Youtube Channel | 3Blue1Brown Peter- Cracking the Code

Welcome to 2020! Stacey, AJ, and I are back and ready to bring you another year of PodcastPD! In this episode, we speak about our goals and goal setting in the new year.Featured ContentWe discussed:Setting Goals as an Educator:Why Set Goals?How to set goals?Don't Plan the Whole Year, Yet (5 AM Miracle)Reflect on Your Past Successes (5 AM Miracle)Take Your Health Seriously (5 AM Miracle)Keep it Simple (5 AM Miracle)Our 2020 GoalsAJ → GO Embrace work/life balance, Be a better leader, Workout 4-5 x week, read 12 books, CREATE.Stacey → One Word- COMMIT…Commit 30, HyperdocChris → Stop worrying about other people…2 parts.Resources:https://commit30.com/Stacey's remixed One Word HperdocWhat We're Listening ToAJ: The Wired Educator Podcast w/ Kelly Croy – Episode 151: Resolutions Every Educator Should Make for 2020.In this episode of The Wired Educator Podcast, Kelly shares 20 resolutions for 2020 that he believes will help every educator, administrator, and school district to level-up and impact lives. This episode is based on a blog post that Kelly shares every year at www.WiredEducator.com.This podcast episode contains 20 Resolutions Kelly believes will help you and your school level-up and make an even greater impact.Which resolutions challenge you? Which ones are you crushing?Chris: Podcast Talent Coach with Erik K. Johnson – Have you ever had the desire to start your own podcast? The itch to spread your message to the world? Many people get ready to record their podcast only to discover the impostor syndrome. They hear that little voice inside their head asking, “Who do you think you are?” They feel like the kid trying to sit at the adult table during the holiday feast. They feel like they are playing dress-up.Podcast Talent Coach is dedicated to the art and show business of podcasting. Our coaching style is personal. We treat every client as if we are part of the show. Other companies may offer services that teach the technical side of podcasting. Podcast Talent Coach is the premier coaching service focused on the personal side of the art of podcasting.Stacey: Life Kit – Do This Today To Sleep Well Tonight – Don't Count Sheep: Better Bedtime Rituals Think Your Way Out Of Insomnia See acast.com/privacy for privacy and opt-out information.

Description: Being an engineer is challenging, but can be such a rewarding career. Every Friday, Mel & Dom will be sharing a beer with an engineer who will tell you all about their career and provide thoughts and advice for future engineers. If you are concerned or interested about the current and future life as an engineer, then this Podcast is for you. What We Liked: Overall it's a good conversation. The open is nice & clear “On a mission to shine a light and share a beer with our incredible heroes that are today's engineers.” The beer sound effects are a nice touch without being too cheesy. Some really good questions. What was the highlight of your career?” I love the quotes in the show notes. Nice touch with a video on the “about” page. The website looked good on the phone. Nice “be our guest” page on website. Suggestions For Improvement: Possible add a little more “ I'd like to hear what's in it for me.” into your introduction The guest had a great background and we would've loved to hear more stories. Maybe use “Why did you get into engineering” as a first question instead of “tell us about yourself.” Some of the custom fonts might be a little hard to read. Check Out Beer With an Engineer http://www.beerwithanengineer.com/ (www.beerwithanengineer.com) or coming soon the http://www.engineeringheroes.com/ (engineeringheroes.com) Get Your Show Reviewed You can have Dave Jackson from the School of Podcasting and Erik K Johnson from Podcast Talent Coach to go over your podcast, your website, and your goals from head to toe and get you doing more of those things you do well, and help you shine those things that need a little polish. Get your podcast reviewed by http://podcastreviewshow.com/get-reviewed/ (clicking here) https://youtu.be/jf10aiBOfv4

Finding Your Confidence – Episode 168 Where do you start? How do you convince yourself that you have what it takes? There is a great quote from famous basketball coach Bobby Knight that says, “The will to win is not nearly as important as the will to prepare to win.Everyone wants to win but not everyone wants to prepare to win.” Many podcasters want to win. Then the little voice in their head holds them back. Is that you? Do you have the desire to get your message out to the world, but lack the confidence to actually follow through with it? That impostor syndrome creeps in quite often. I think it is human nature. I recently sent a quick, 5-question survey to my tribe. The survey is designed to ensure I am delivering the content every week that you can use for your show. The survey helps ensure I am delivering and serving you each week. If you would like to take 3 minutes to complete the survey, you can find it here.:  - - PODCAST TALENT COACH SURVEY - - Three of the five questions are yes/no questions. It is truly a 3-minute survey. And, it is completely anonymous. The first question on the survey is, "With regard to your podcast, what are you struggling with most?" The answers to that question spanned the podcasting spectrum from traffic to monetization to workflow and everything in between. One of the answer really struck me. The respondent said, "Confidence - do I REALLY have anything valuable to share?" Wow, what an answer. There is obviously some passion there. Otherwise, they wouldn't have the desire to launch a podcast in the first place. I want you to remember this. You can learn technique. You can't learn passion. If you have the passion, you can learn how to produce and promote a podcast to gain an audience. If you have a passion for something, there is a great chance others have the same passion. Dave Jackson just interviewed a podcaster on the School of Podcasting who has a podcast designed to put you to sleep. The guy intentionally rambles so you can fall asleep to his show. It is reported that he gets about 2.3 MILLION downloads per month. If he can produce a podcast designed to put you sleep, you can surely share your passion. I can teach you the nuts and bolts. It is up to you to bring the passion. On PodcastTalentCoach.com, I offer coaching services. To ensure you and I are a fit to work together, I offer a free strategy and planning review first. This helps us determine that you see the benefit of my coaching and I know you are willing to learn. We put a plan in place and then decide if we want to move forward. Find the link in the coaching section of PodcastTalentCoach.com. The final question on the survey is, "If you have yet to take advantage of the free, no obligation review of your show with Podcast Talent Coach, what is holding you back from the opportunity?" To that question, somebody replied, "The show is hopeless – I don't want to spend money because I really have n0 talent." There is another example of the impostor syndrome creeping in. The talent to produce a podcast can usually be taught. You don't need a big voice and huge sense of humor. You simply need the passion to share your love of your niche. PODCAST ABOUT YOUR PASSION I know that sounds like logical, common sense. I know you probably think only a crazy person would ever put the time and effort into a podcast on a topic about which they do not care. It's not as crazy as it sounds. Podcasters and broadcasters alike will often discuss topics they think interests their audience. These may be topics in which the podcaster may have a slight interest, but not a passion. They tell themselves, "I must discuss this. It is what the audience expects." It creates a problem when you are only generally interested in a topic and you're only discussing it because you think the audience will be interested. As you discuss, you will sound generally interested. It is tough to fake interest for any length of time. Your listeners will notice. When you aren't interested, they aren't interested. Find that topic that stirs your passion. When you are passionate, your audience will hear your enthusiasm come through the speakers. Your enthusiasm will be contagious. Your passion will stir their interest. I'm sure you've seen a professor who had the ability to make a dry subject interesting. Maybe it was your trigonometry teacher. They were passionate about the subject and created an interest with you. There may not have been a passion in you for trig. But, there was some interest. Interest works from speaker to audience. It won't work from audience to speaker. For true audience engagement, podcast about your passion. BATTLE THE IMPOSTOR If you have ever fought the impostor syndrome, being more prepared will help you win that battle. Being prepared for your show will give you focus, make your show more entertaining, and create stronger relationships with your listeners. Most importantly, it will give you confidence to overcome impostor syndrome. You will be able to build that belief in yourself. The impostor syndrome, or impostor phenomenon, is the psychological phenomenon in which people are unable to internalize their accomplishments. Despite external evidence that proves they are deserving and successful, those that suffer from impostor syndrome do not feel they deserve the success. These people believe their success came about not because of skill or expertise, but more because of luck or manipulation. Students sometimes face this phenomenon in college when they tell themselves they really don't belong in such an esteemed university and others may soon discover the fraud. It is common for us all to experience the impostor syndrome to some extent. The phenomenon is roughly the opposite of your ego. Your ego is telling you that you are the best around and people should admire everything you've done. Your internal impostor is then telling you that you have no authority to be doing this. You are a fake and a fraud with no credibility. The only reason you are in this position according to your internal impostor is because nobody has yet discovered the truth. Both your ego and impostor exist within you. Learning how to manage both is a challenge. Take steps to build confidence within yourself. Understand that others fight the same battle. You are not alone. BELIEVE IN YOURSELF You have every right to create a great podcast. You have just as much right as the next podcaster. There is only one expert at your opinion. That expert is you. Nobody knows more about your beliefs and opinion than you do. Develop confidence in yourself. You have great content and a unique opinion. Believe in yourself. You'll be great. Prepare for it. Being well prepared for your show and having the confidence to stick to the plan will help you win that battle against you internal impostor.   Do you need help with your podcast? Check out my coaching services. Let's see what we can do.  - - COACHING SERVICES - -   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

How To Effectively Use Your Avatar – Episode 154   Why do we create an avatar or ideal listener?   One of the Podcast Talent Coach worksheets available to your for free is the Listener Development Worksheet. This tool will help you develop your avatar to make your show more powerful and create more engagement.   [DOWNLOAD IT FOR FREE ONLINE AT PODCASTTALENTCOACH.COM.]   When you get that worksheet, this episode takes that tool to the next step. Why should we create our avatar and how do we actually answer the questions on the worksheet?   I really started understanding target listener when I read a study by Arbitron (the radio ratings service) and Joint Communications (a radio consulting firm). The study was called “What Women Want: Five Secrets To Better Ratings”.   This study really got into the differences between men and women. The interviews revealed the reasons women spend time with radio. The reasons were very radio-centric and don't really apply to you.   What is relevant is the differences between the genders. When I realized there were variances between listeners, I understood the importance of really defining the ideal listener. Who is that one, ideal person we hope to attract to our content?   When we began developing the ideal listener, when then learned the more we focused on the ideal listener, the more our overall audience grew. This even included the listeners that didn't necessarily fit the ideal mold.   Our content became better focused and relevant. It was a turning point for me.   It clicked. Let's have a conversation.   People want to feel part of the discussion and not like they are sitting in a lecture.   How do you create that atmosphere on your podcast?   First, download the Listener Development Worksheet at PodcastTalentCoach.com. Then, follow these three steps. Treat your audience as an audience of one Talk to me, not at me Let your listener live vicariously through you   AUDIENCE OF ONE   As you are creating your podcast, treat your audience like you are talking to each person individually. This is critical when creating a trusting relationship with your audience.   I hear many shows address their audience as a group with comments like “hello everyone” or “hey guys”. Each person in your audience is listening to you as an individual. Audio is a very personal medium. Many times, they are listening with headphones. It is just you and her. Talk to her just like that.   Addressing a crowd on the radio began when radio began. As radio was just being created, station owners needed content to broadcast. Radio programming began with rebroadcasting live, theater events. The person on the stage would address the crowd as “ladies and gentleman”.   As radio progressed, live audiences were eliminated. However, people on the radio continued to address the audience as a group. It was fitting. The family still gathered around the radio before television was introduced to the family room. An on-air personality could address the audience as a group and be justified in doing so.   Radio then became a personal medium. The television replaced the radio as family entertainment. In-car and headphones became the preferred method of radio listening. Each listener was now creating images and visions in his or her own head that were unique to their imagination. Their thoughts were different from those of any other listener. The conversation was now between the person on the air and the individual listening.   Unfortunately, radio personalities continued to address the listener as a group. “It has always been done this way.” The disconnect began.   Podcasts are even more individualistic than radio. Most people select a podcast because of their own tastes. Groupthink does not play a factor as it would to select a movie or television show for the family. It is one person listening on their own to a show that interests them.   If you are talking to your listener as if they are in a group, using plural terms like everyone and you guys and you all, your listener will wonder who you are addressing. They will think, “You guys? I'm listening by myself. Who are you talking to?” In the end, they will not follow your call-to-action, because they will think someone else in your “group” will handle it. Talk to an audience of one and build that relationship with each listener individually.   Nobody like to be lectured to. Data and facts get dull & boring. Engage by being conversational. Tell stories. This is a converstaion, not a lecture     TALK TO ME, NOT AT ME   When you are podcasting, talk “to” your listener. Don't talk “at” her. You are not announcing. You are having a personal conversation and building a relationship.   Podcasting is an intimate conversation with one person. The conversation is typically one person speaking into a microphone addressing another single individual. There may sometimes be hundreds of thousands of people listening.   However, they are all listening by themselves. Even in an automobile with others listening via communal speakers, the members of the audience are listening by themselves in their own head. Each listener is developing their own unique, mental images.   Have a conversation directly with that individual. Put your listener in the moment. Avoid addressing the group. Instead of using “hello everyone”, use “hi, how are you?” Make her feel like you are talking directly to her. It will make your podcast relationship much stronger.     CAN I BE YOU?   Vicarious. Voyerism. Eavesdropping.   Those are three main reasons people listen to your podcast. Tell stories to help fulfill those desires.   People dream about having a different (and usually better) life. They want to experience those things others are experiencing. The grass always seems greener on the other side of the fence. People crave living the lives of others.   Your listeners want to live vicariously through you. They want to experience your success. They wish they had the courage to do the things you have done. Your fans want to be you in some way or another.   Voyerism is a reason many people watch the shows they watch, listen to the stories they hear, or read the books they read. They want to experience the lives of others.   People eavesdrop on the conversations of others for the very same reasons. They can experience the life of others without the risk of faliure. Eavesdropping doesn't take the courage that it takes to actually live the life.   By telling great stories about your experiences, you help your audience fulfill the desire to live vicariously through you. If your show contains audio of your feats and experiences, you allow your audience to become the voyers they desire. When you interview people on your show, you allow your listener to eavesdrop on your conversation.   When you simply lecture as the content of your show, you fail to help your listener experience any of those three desires. Find new ways to deliver your material to your audience. You will make those important connections that turn into friendships. Those relationships will foster loyalty to your show. Your tribe will follow you wherever you go. That's a powerful thing.   Tell stories of self-revelation. See where it takes you. You'll be surprised how many people wish they could be you.     HOW DO I GET THE INFO?   So, where do we get the avatar info?   I received that very question from Alessandro.   Hi Erik, thanks for your awesome podcast. I have one question for you You define your avatar with a bunch of well-crafted questions, but where do you get the data to answer them? Is it hard data you have got from your following (if any)? Is it just a fruit of your imagination? Is it a mix of both? How much of the avatar is based on hard data, and how much is a projection of yourself defining it? Thanks and keep up the awesome work! -Alessandro   Great question! It is actually a little bit of both. It will evolve over time.   Step 1 If you are just starting out, you need to create your ideal customer out of your imagination. Who would you like your ideal customer to be? Start there. Who do you want? Who will listen and get involved Who will be best served by your content Who will buy your stuff   Step 2 Once you begin to get some feedback from your audience, refine your target with that information. Who is posting in your comments Who is sending your e-mail Who is asking for more information   Step 3 Finally, when you have an audience of decent size, survey them. It does not need to be a formal survey One of strongest is an e-mail often used that simply says “where an I help you” To get specific demographic info, you will need a formal survey Ask questions that will help you know and serve them better Do not ask questions that will not give you info you can use and will only waste the time of your listener   Overall, you want your avatar to represent that individual that in most engaged with your show and likely to take action when you make that request.       I'd love to help you with your podcast. E-mail any questions or comments you might have to Coach@PodcastTalentCoach.com.   You can also find other tools including worksheets, a workbook and videos to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

How To Create An Effective Call-To-Action In Your Podcast – Episode 150   Are you looking for more listeners? Are you trying to build your list? Do you have a product you are trying to sell? How is it going creating that engagement?   Are you actually asking your listener to do exactly that? Why would they join your list or get your lead magnet or buy your product of you don't ask?   Let's figure out how to get your listeners to act.   It was 2006 when I fell in love with "The Power of Cult Branding" and the work of BJ Bueno.   That was the year I attended Dan O'Day's PD Grad School. It was a unique conference for radio program directors. One of my favorite conferences every year. I'm bummed that it isn't around any longer.   Dan would get some of the best minds as speakers. His guests were not only radio thought leaders, Dan would guests in the worlds of branding, marketing, online and research. The conference was amazing.   BJ Bueno's session was “The Power of Cult Branding”. It is also the title of his book.   As I sat in that hotel ballroom with 100 other radio programmers over ten years ago, BJ flipped the way I thought about branding and marketing.   For ten years, I had been selling the great features of my station. We were more entertaining. We had your favorite music. We had the best contest. We had longer music sweeps and fewer commercials. And, we were telling our listeners all about it   Then, BJ showed a video his company produced. It featured Bob out on the sidewalk in front of the office building. Bob was wearing a sandwich board that was simply a huge photo of himself. We was telling everyone that passed by about his attributes. And … he was doing it with a bullhorn.   It was classic. At the very end, the video stated, “People are more interested in themselves than they are about you. That is why ads that work are more like mirrors than bullhorns.”   See it here: MIRRORS-VS-BULLHORNS VIDEO   It is ten years later and we hear it a lot. Make your marketing outward-facing. Focus on your target listener. Sell the benefits of your product rather than the features.   There are many ways to say it. But BJ was the first that really opened my eyes to it.   When you are creating your call-to-action, make it a mirror. Focus on the needs of your avatar. That ideal listener. What do you want them to feel? What problem are you solving for her? What benefit are you delivering?   SELLING IS EASY   Great marketing makes selling easy and unnecessary. That is according to Joe Polish.   As we discuss this, think of selling as simply getting your listener to take a particular action.   Joe does a few podcasts. You can hear him on the “Genius Network”, “10x Talk”, and “I Love Marketing” podcasts.   Each issue of Success magazine is accompanied by an interview CD. On one particular disc, Success publisher Darren Hardy was talking with Joe when he made that very statement.   You may not be selling in the traditional sense of products or services in exchange for money. However, you are making a call-to-action within your podcast. It may be selling for money. It may also be inviting your listener to come again, asking him to visit your website, requesting that she join your mailing list, inspiring him to get involved with a cause or any other action. It all involves selling yourself.   Polish's statement was bold. As he went on to explain himself, Polish made perfect sense. In fact, his comments were very similar to the marketing and branding information we've been discussing with regard to your podcast.   We have discussed the call-to-action in previous episodes of Podcast Talent Coach. We simply need to determine what we hope to accomplish with our podcast episode before we begin recording.   In summary, Polish said great marketing gets people properly positioned, so they are pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you (or act on your call-to-action). Great marketing therefore makes selling easy and unnecessarily.   If you have truly engaged your listener and created that strong relationship we've been discussing, the selling should take care of itself. Selling becomes difficult when you are trying to get your listener interested. Selling before your listener is motivated is a challenge. Trying to sell to a listener that isn't qualified is hard work. If your listener isn't predisposed to taking action, you will need to sell hard.   Building relationships with your podcast involves telling great stories. Revealing things about yourself through stories makes you real. Your listeners get to know and like you. As you continue to help them over time, you build the trust they seek.   When you have taken the time to build the relationship, your listener will be pre-interested, pre-motivated, pre-qualified, and predisposed to do business with you. They will be ready to buy. Selling, in terms of convincing your listener to buy, will be unnecessary. Your marketing and engaging relationship will have them ready for your call-to-action.   Do the hard work up front to make selling easy.   SHOUTING WILL NOT HELP YOU   So, how do we build that relationship? We go back to the bullhorn video by BJ Bueno. We focus on our listener rather than ourselves.   You can't shout your way into a person's trust circle. They only way to gain trust is to add value. Give them something they can use. Building trust is the foundation of revenue generation for your podcast.   As you build trusting relationships with your podcast, continue to ask yourself, “How am I helping my listener?” Continue to give, and the trust will develop over time.   When you begin every discussion with your product, needs or wants, people will tune you out. You will begin to sound (and be treated) like advertisements for used cars. Shouting doesn't work. Your listener won't care and will rarely return.   Serve first, many times over. Then and only then can you effectively sell.   Shows like the “Dave Ramsey Show”, “48 Days To The Work You Love” and “Smart Passive Income” are all designed to help their listeners first. Sure, they all have products to sell as the end result. However, they never begin with their product. The discussions on these shows always begin with the listener's needs in mind first.   As you prepare for your show, find great ways to help. Your help may come in the form of entertainment. You may serve as companionship for your podcast listener. Help them find other forms of companionship as well. If your podcast is only one hour per week, there are 167 more hours in the week that aren't occupied by your show. Your listeners will surely need more companionship to fill a few of those hours. Help your audience fill those hours, too.   Are you building trust, or are you shouting?   ASK FOR THE SALE   After you've done the hard work building the relationship, don't forget to ask for the sale.   One afternoon last week, I stopped by the quickie mart to get something to drink. As I waited in line at the cash register, the gentlemen in front of me set his purchase on the counter.   Among his items was a 2-liter bottle of soda. The bottle of soda was $1.69. The clerk said, “Did you know these are on sale two for $2? You can grab another and save yourself some money.”   The customers responds with, “Looks like I need to grab another bottle.”   By simply asking for the sale, the clerk doubled the purchase. The customer also benefitted by saving some money.   In fact, everyone wins in this transaction. The store is paying the clerk an hourly wage whether he sells one bottle of soda or 100. The cost of the clerk's time to the store remains constant. Wages are the biggest expense to the store when figuring cost of goods sold. Therefore, by adding another bottle of soda to the purchase, even at the lower price, the store makes more money also.   It all happened because the clerk asked for the sale.   This week, review your show to ensure you are building those relationships. Start with the listener instead of your product or service Determine how you are going to help your listener with this episode Put a strong call-to-action at the end of the episode   Do you need help with your podcast? E-mail me any time at Coach@PodcastTalentCoach.com. Let's see what we can do.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

Creating Powerful Podcast Interviews – Episode 147   I want to teach you how to create powerful podcast interviews like the pros.   There are many reasons we interview guests on our podcasts. They are content experts They know more than we do Guests add depth to the conversation Interviews can expose your show to others Interviews can cross-promote your products Guests add additional content to your show   If you are like me when I started, you probably feel a bit overwhelmed. I felt like I was a kid playing dress-up. Did I really belong with the professional interviewers? I wasn't big time. Impostor syndrom was definitely kicking in.   You can learn how to be a better interviewer and be more confident. We can avoid making fools of ourselves We can battle the impostor syndrome We can look smarter by surrounding ourselves with smarter people   If you have been with me for awhile, you probably know my story. I am a bit of an introvert. I never dreamed of interviewing big stars.   My family had little money as I was growing up. However, I was surrounded by entrepreneurs. My mom baked wedding cakes in our kitchen to earn extra money for us. My sister owned a marketing firm. My aunt was a restauranteur. My uncle owned a jewelry store. My other aunt owned a craft store. Owning a business was in my blood.   My first business was selling gum at school out of my locker. I purchased a couple cases at a white elephant sale and made some extra 6th grade cash. I also earned money as a magician for kid birthday parties when I was in middle school. As kids, we would turn our garage into a magic show theater or haunted houses for neighborhood kids.   As I got older, I started selling christmas cards door-to-door from the back of Boys Life Magazine to earn slot car tracks and stuff. There was always something I was selling for scouts, band, and hockey.   Selling was just a means to an end. I never had any intention of selling as a career. In 7th grade, I set my sights on getting my architecture degree. My middle school and high school classwork all led to pursuing my college degree in architecture. However, I hated presenting in front of a crowd. My design presentations was the one part of my degree I dreaded most.   While pursuing my architecture degree, I became the music director of the college station. I started in radio part-time by accident. My brother worked for a station. He wasn't home one day when his boss called looking for someone to work. He offered me a job. That lead to my first full-time job in radio paying $12,000 a year.   Since starting my career in radio, I have had the pleasure of interviewing Natalie Merchant of 10,000 Maniacs, Sarah McLachlan, Mariah Carey, Lady Gaga, the Samples, Big & Rich, Jason Aldean, Miranda Lambert, Carrie Underwood, and more. Never in my wildest dreams did I imagine I would be here.   The radio stations I have run have also had huge success. One of the stations I program was named Station of the Year. The morning show I coach was named Personality of the Year. We have hit #1 in the ratings 3 years straight … twice with 2 different stations in 2 different demographics.   This success didn't come easy. I learned from some of the best talent coaches in the business. Bill McMahon developed the Authentic Personality. Tracy Johnson coached Jeff & Jer in San Diego. Mark St. John originally put together Mark & Brian who had huge success in Los Angeles. There have been many others.   Over the 25 years I've been doing this, I have learned the traits of great interviewers. I have distilled that knowledge down to a process that is easy to learn and implement in your show.   I call it Powerful Podcast Interviews   POWERFUL is the acronym for the 8 attributes of great interviews. P – Prepared O – Obvious goal – know where we are going before we leave the station W – Warm & comfortable – get your guest comfortable E – Energetic – maintain momentum & get to the action quickly R – Resourceful – give your listeners something more – lead magnet F – Fun – the reason we do what we love U – Unique & authentic – give them something the internet cannot while being real L – Let them shine – make your guest the star   Do you wish you could sound more prepared, more organized and more like a true, professional broadcaster during your interviews?   Do you fear people will see you as someone simply trying to play the part of a professional?   Would you like to have more credibility while sounding like an expert rather than someone with a little knowledge of your topic?   I have been there. What started as something fun to make college money suddenly turned into a career.   Here I was, a college kid studying architecture, trying to pretend I was a professional broadcaster.   I had no idea what I was doing. It was all trial and error.   Now, 25 years later, I am trying to help podcasters avoid the growing pains I suffered learning by diving head first into the deep end and quickly figuring out how to swim.   The mistakes I made were plenty. By sharing my scars and battle wounds, along with the processes, tips and skills I have learned over the years of interviewing, I can help you fast track the road to great podcast interviews.   Over the past 20 years, I have been coaching radio talent and more recently podcasters with their shows. I have helped many radio shows reach the top of the ratings. My show has also been at the top for years.   Would you like me to show you how to create powerful podcast interviews step-by-step?   Would you like me to show you how to put each of these steps into action to make your interviews more effective?   I am looking to gather a handful of serious podcast interviewers to take part in an interactive interviewing workshop. During this intimate workshop, I will teach you each step in the Powerful Podcast Interview system and you will also have your interviewing questions answered.   You will come out of the workshop with a custom development plan and checklist for your interviews. You will learn how to turn your interviews into traffic for your show and website. You will have a preparation checklist for show. You will learn ways to make your interviews more entertaining and engaging. You will walk away with the key “dos and don't” for every interview. I'll even teach you how to be interviewed on other show. That's just the start.   This workshop will be 5 consecutive Saturdays beginning January 7, 2017. Each session will last roughly two hours as we get through each step of the system.   Paying for coaching is a difficult decision to make. You are investing in something difficult to measure.   When you pay for coaching, it isn't like buying a tank of gas. You can see, feel and measure the benefit of buying a tank of gas.   To measure the benefit of investing in coaching services, you need to believe in yourself.   I want to help you take that first step. You have heard the overview in this episode. We have just scratched the surface. This workshop will dive deep into each step.   Look, my coaching isn't for everyone. Podcasters that are serious about improvement and truly believe in themselves usually receive the most benefit. It takes commitment. And, it is priced to ensure only those committed take advantage of the opportunity.   My coaching fee is typically $95 per hour.   5 two-hour sessions would typically cost $950. However, I want you to succeed. I want to see you get committed to your improvement.   This five-session workshop will only cost you $97.   As a bonus, and to help jump start your transformation, I will include a free, digital copy of the Podcast Talent Coach Workbook. This book walks you through all of the Podcast Talent Coach worksheets with detailed instructions.   LET'S MAKE IT EASY   To get you started, to help you see the power of podcast coaching, I'll give you a money-back guarantee. If after the first two-hour session you don't think the workshop is for you, just let me know and I'll refund your entire tuition. No questions asked.   There's no risk to you. If you don't benefit, you don't pay.   Am I crazy?   Not really. I offer this workshop, because I am a talent coach. I help podcasters transform their information into engaging entertainment and turn their podcasts into powerful, profitable relationships. Over the past 25 years, I've guided many broadcasters and podcasters to great success.   There is a good possibility my knowledge and experience can help you and your podcast. This workshop is designed to help us both.   I plan to record all five session to create a interviewing course that I will sell for not less than $200. That is twice what you will pay without the question and answer opportunity. Without the free workbook.   With that said, please understand that I am not offering a sales pitch in disguise. I promise not to pressure you or pester you in any way at all.   Now, WAIT A MINUTE.   Before we go any further, you need to know that I cannot help everyone. That is why I am limiting this workshop to 12 serious podcasters. I can only be of benefit to people who:   1. have a podcast 2. are actively creating new content and interviews, and 3. are dedicated to making a few adjustments & improvements   If that isn't you, enjoy my free content. I completely understand, and we'll still be friends.   However, if you have the desire to transform your interviews and create a powerful, engaging podcast, here is what you need to do next.   If you meet this criteria, and you want to join me in this powerful interviewing workshop, no strings attached, simply e-mail me today. Send your request to join to Coach@PodcastTalentCoach.com.   I will review all requests on Saturday, December 16, 2016. I will then select the 15 or so podcasters to join me in this workshop.   Thanks for being part of this journey. E-mail me today at Coach@PodcastTalentCoach.com.   Let's begin transforming your interviews today.  

This week we look at This is Rammy a podcast that  is here to keep you informed and entertained about news and events in and around Ramsbottom, that's the one line description right there. Lee is a super nice guy. Here Is What We Liked Good audio, and the website is nice and clean. We loved the hyper local focus. Lee could become THE source for local news. Lee shared some short stories about what was going on with this life. We both felt like he was talking directly to us. He put the personal stuff at the end for the die-hard fans. He did a good job of “Shouting out” his audience The events section is a great resouece Things He Could Tweak He was a little stiff (announcer-ish) at the beginning. We both thought he should invest in some stickers to promote the show. It's a touch call because he doesn't need to state the obvious, but there may be people listening that need those details. We both would've appreciated a way to help the person who had the fire Maybe give a little more details on the owner of the restaurant (again, hard to balance) Promote your website address a bit more to help drive people to your website. Maybe give bonus content to the email list. Check Out This is Rammy http://www.thisisrammy.co.uk/ (www.thisisrammy.co.uk)   https://itunes.apple.com/gb/podcast/this-is-rammy/id973670541?mt=2&ls=1 (Subscribe in iTunes) https://subscribeonandroid.com/www.thisisrammy.co.uk/feed/podcast/ (Subscribe on Android) Mentioned in This Show http://www.schoolofpodcasting.com/mrc (Music Radio Creatve) http://www.podcasttaelntcoach.com/ (Podcast Talent Coach) http://www.theschoolofpodcasting.com/ (School of Podcasting) http://www.podcastreviewshow.com/reviewme (Get Your Show Reviewed)

  How To Make Best Use Of Both Podcast Co-Hosts – Episode 136     Today, we will open the Podcast Talent Coach mail bag and answer a few content questions I have received. The first questions is about making effective use of a co-host. The second is about consistently helping your listeners with your content.     I would love to hear an episode on involving a highly effective style with a cohost. – Rick Sizemore – VR Workforce Studio   CO-HOST BASICS Different point of view Distinct styles and perspectives Different voices One needs to be the leader   I was listening to a business podcast the other day. It is a show that is hosted by two marketing gurus. They typically offer business advice to listeners who write or call the show.   The hosts had received a question regarding unique ways to market a product. The listener had included a few methods he had used. Host number one rattled off his critique of the methods used and offered a couple of his own. Host number two basically said, “I agree with your assessment and really have nothing further to add.”   When a second host (or guest for that matter) isn't offering any new information or differing opinion, the second host is unnecessary.   If your podcast involves more than one person on the show, you need to have a justifiable reason for each of you to exist on the show. When there are multiple voices on a show, each voice needs a role. One of the hosts is unnecessary if two voices are offering the same information, with the same opinion persona.   There are many podcasts hosted by two co-hosts. Many of those are successful, such as “On The Media” with Brooke Gladstone and Bob Garfield, “Manic Mommies” with Erin and Kristin, and “Mike & Mike in the Morning” with Mike Golic and Mike Greenberg.   Not all two-person podcasts are structured quite as well as these. It seems two friends who have similar interests get together and start a podcast without much planning. The similar interests of the hosts seem to spawn similar opinions and positions on topics.   If you and I are hosting a show, and we are both saying roughly the same thing, one of us isn't necessary.   A great example of two hosts that compliment each other well is “Mike & Mike in the Morning”.   Mike Golic and Mike Greenberg host “Mike & Mike in the Morning”. You can find the show broadcast on ESPN television and radio as well as their “best of” podcast online. The show recently celebrated its 10-year anniversary.   Both Mikes have an interest in sports. That is the commonality that brought them together. A general interest in the topic is necessary for the subject matter and foundation of the show.   The differing opinions create the magic within the show.   Mike and Mike come from very different background. Their different experiences have developed differing opinions, attitudes and approaches to various sports topics. These differences make the show compelling.   Mike Greenberg was born to a Jewish family. He grew up in New York City. Greenberg went on to study journalism. He worked his entire career in broadcasting, beginning in Chicago, the third largest city in the United States.   Mike Golic was born in suburb of Cleveland, Ohio. He played American football in College while studying finance and management at Catholic university Notre Dame in Indiana. Golic played professionally in the NFL. He then began his broadcasting career after his playing career ended.   Where Greenberg approaches topics from the researcher/journalist perspective, Golic tackles those topics from the real life experience angle. Greenberg comes from the big city. Golic comes from the suburbs. Greenberg worked big-time radio in the nation's largest cities. Golic made big-time hits on one of professional sports' biggest stages.   There are multiple approaches you can take on a show with multiple hosts.   Good cop/bad cop is a common show structure.   This is approach would position one host as the nice guy. He is there to help. Always encouraging and supporting the listener.   The second host would be a bit of a jerk. He might have a big ego. This host would be in your face and telling you like it is. He wouldn't necessarily be mean. However, he would be the antagonist in the show.   There is a three-person version of this called “The Dog, The Doll and The Dork”. This show involves the bad guy (the dog), the good guy (the dork) and the sweet girl to round it out (the doll). The female typically plays mediator between the two guys. This show is heard quite often on radio morning shows.   You can also see “The Dog, The Doll and The Dork” in America's original version of “American Idol”.   Simon Cowell was “The Dog”. He was the bad guy with the big ego. Simon was the guy everyone loves to hate.   Paula Abdul played the role of “The Doll”. She was sweet while often siding with one of the two guys. She was very likeable. Paula was almost the antidote to Simon.   Randy Jackson was “The Dork”. He would often play the nice guy, even while providing tough criticism. You would hear Randy say something like, “You know you're my dog, but that just wasn't good.” Randy could be seen considering the feelings of the contestants.   "American Idol” is currently not as strong, because they've lost the role identity of each judge. When you watch the show, you really don't know what to expect from each judge. Is Randy going to be the nice guy or suddenly play the part of “the Dog”? Roles are inconsistent from show to show.   There are many other varieties of show roles. You could use nerd/jock where one host has “studied it” and one host has “done it”. Liberal/conservative is an option if you can find a co-host with the opposing point of view. Corporation/entrepreneur could offer diverse points of view on business. Male/female is pretty clear. You simply need to select the differences that work for you.   Think of some of the best duos in history. What makes them different (and therefore valuable)? McCartney & Lennon. Abbott & Costello. Siskel & Ebert. Bert & Ernie. Sonny & Cher. Milli Vanilli. Ok, maybe not that one.   Each member in those great partnerships offered something different than their teammate. Often, that difference was the opposite of their counterpart. Sometimes, it was simply a different approach. Find those differences that make each of you unique.   The goal of your show is to entertain your audience. Listeners have come to your show to learn something, laugh at something, or be amazed by something. Your job is to create compelling content.   Debates and differing opinions are a great way to stir up emotion with your audience. It doesn't always need to be an argument. Multiple hosts simply need to offer different information. If both hosts are offering the same content, one of you are just wasting the time of your audience. You are repeating yourself when you could be dishing up new content.   If you host a show with multiple people, find each individual voice and use those differences to entertain your audience.     HELP OTHERS   How can I help others with every show. I am so grateful for your show, keep up the good work, I point all my podcasting friends your way! You have a devoted fan on Oahu, if you need any ideas for family adventures on Oahu.... I'm your Man! - Dave Tupper - Kids Adventures Hawaii Podcast    Start with the goal of your show. What is it that you want people to take from this particular episode? How will your content help them?   I'm sure you've heard the phrase “what's in it for me?”   Your audience will be asking this very question every time they tune into your podcast. Your introduction better tell your listener exactly how your topic will affect them. You need to hook them right at the beginning with an intriguing introduction. If you don't hook them early, they will be gone in search of something more captivating.   When your audience knows what is in it for them, they begin to care. Making your listener care is the only way to get them to listen and more importantly come back again.   As I was listening to a podcast recently, it suddenly hit me. How does this apply to me, and what am I getting out of this podcast? I was having a tough time answering those two questions.   It was an entrepreneural podcast. The host and guest were recounting the launch and growth of the guest's company. It was a decent story. There were a few highlights about growing out of a basement and finding industry partners. The most interesting part of the story was the fast growth of the company.   After twenty minutes of the show, it hit me. I really have nothing in common with this tech company. The stories being told were very specific to the guest's company. Most of all, neither the guest nor the host were making the connection between the tale of the company and lessons that could be gleaned by the listener. They were not incorporating the audience into the show at all.   To truly engage your audience, you need to make the listener the star. Nobody wants to watch your home movies unless they are in them.   Your listener doesn't need to be part of the show to be the star. The content could give them hope, help them envision the future, or relate to their situation. You need to help them make that connection.   The key question is “what's in it for me?” Your listener isn't attracted to your podcast by your content. They listen to your podcast because of what your information can do for them. They don't buy products. They buy benefits.   If your podcast is only focused on you, your product, or your guest without making a connection to the listener, the size of your audience will shrink. Engaging content must be listener focused. Keep your audience engaged by making your listener the star.   Connection, put them in the show, one-on-one communication and teaching without being condescending.   This week, check out the free video I have on PodcastTalentCoach.com about one-on-one communication. We discuss how to make your listener feel like they are part of the show and that your content is specifically for them.       Next week, we will start a series on interviewing. How do you make the most of the time with your interview guest? What is more effective at attracting traffic, interviewing others or being interviewed? In the next few episodes, we will cover that, along with interview terms, and tips to help create powerful interviews.       You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.      

  An Inside Look At My Podcast Creation Process – Episode 134   Do you struggle to find time to create your podcast each week? I think it is a challenge we all face at some point in time.   I have a few tips that can help you streamline your process while still creating great content. This week, I want to walk you through the process I use when creating my podcast every week.   This is part of a content creation series. Last week, we discussed reviewing your show to improve your content. Determining your goal for the episode and evaluating your progress is a critical step for improvement.   Over the next couple weeks, we will talk about organizing your content and making the best use of your co-host.   This podcast started nearly 3 years ago. I knew I could use the knowledge I've gained over the past 25 years in radio to help podcasters improve their shows.   When I began recording the show, the process would take me hours every week. It felt like I would get one show posted and promoted only to begin creating the next episode.   Over time, I learned that I needed to spend more time promoting my show than I was spending to create the content. The content needed to be great. But it wouldn't have any effect if nobody knew about it.   The key is spending 25% of your time creating great content and 75% of your time promoting that content.   To free up time to promote your podcast, you need to streamline the content creation process. Find the areas that can be combined, removed or refined in order to shorten the time it takes to create your podcast.     (SEE MY RESOURCES HERE.)     60-second Content Creation Worksheet   I use the 60-second blog content planner from Ryan Deiss to lay out my show content for months at a time. The planner helps me group content and episodes with similar topics.   The plan is fluid. The topics change if listener feedback or topics of the day warrant a move. The planner simply gives me a basic framework.   The planner includes episode date, post type, category and headline. I also include call-to-action, offer and marketing info in the plan. It is flexible. You can customize it in a way that fits you best.   I took a few hours one Saturday and completed the planner.   Topic Development Worksheet   This helps me flush out the focus of the episode. Download it for free at PodcastTalentcoach.com.   Why is the topic relevant? How will you make the audience care? What emotion do you hope to stir? Where will you take the topic?   There are 11 total questions on the worksheet to help you focus and make the content as powerful as possible.   I use the topic from the planner to complete the worksheet. On a Saturday morning, I will usually complete 2 or 3 worksheets for upcoming episodes. These 3 worksheets take me about an hour to complete.   Show Outline   After I complete the worksheet, I create a show outline. These are the big points I want to hit during the episode. This will serve as the framework as I record.   After the outline is complete, I add any details that need to be included. This would include names, web addresses, examples, stories or anything else that will support my topic.   Each outline will take me about an hour to complete. So, it takes about 3 hours to complete all three outlines.   Overall, worksheets and outlines take me about four hours on a Saturday morning. Now I am ready to record.     Batch Recording   In order to avoid feeling like all of my time is eaten by the content creation process, I batch my recording whenever possible.   After creating my outlines, I am ready to record three episodes. This usually takes place on Sunday mornings for me. I head to the studio and knock out a batch of episodes.   To record my 30-minute podcast, it usually takes me about an hour. This includes recording, editing, processing and saving. Knocking out all three episodes usually takes me about three hours.   All in, writing, recording and editing three shows will take me about 7 hours of time. However, because I have batched the process, I am now set for three weeks. If you average it out, the time is just over two hours a week. The batch process frees up a lot of time to promote the show.   Post and Promote   Podcast Talent Coach podcast is posted late Wednesday night. I upload the show to Libsyn. Then, I post the Libsyn link, show notes, all website links and a graphic on my website. This will typically take me about an hour.   After the show is posted, I create my e-mail to all of the members on my list. I find ways to help them in addition to the content.   Making this e-mail free and valuable is critical. I want to be able to provide my members information they can put to work immediately. This includes tips, resources, links and free downloads.   The promotion of the episode is not the sole intent of the e-mail, though it is an important part.   To further promote the episode, I post the graphic I created for the post on Twitter and Facebook.   The promotion of the show requires another hour or so. That is two hours of posting a promoting each Wednesday night.   Now, I have given myself the rest of the week to engage on social media and comment on other shows. I can use the time to post to forums and appear on other podcasts. My coaching work with other podcasters also takes up time during the week.   Overall, my podcasting endeavors requires about ten hours a week on average. I keep the work concentrated, focused and batched where possible. This allows me more time to work on my business rather than in it. (see "The E-Myth Revisited".)   This week, take time to assess your entire process. Where can you batch your process? How can you streamline your content creation?   Download the Podcast Talent Coach Topic Development Worksheet for free online at PodcastTalent Coach.com. Let that help you structure your episode. Find the link to Ryan Deiss' tool HERE. Begin to tighten your process to allow you more time to promote your show.     FIND ALL OF MY RESOURCES HERE.   If you would like a Podcast Talent Coach workbook that will walk you through the entire batch of worksheets step-by-step, it is available in paperback or Kindle versions online at PodcastTalentCoach.com.     Next week, you'll learn how to organize your podcast content to create focus with powerful, impactful content.     You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.        

Can You Tell Stories Like Walt Disney? – Episode 130   Walt Disney was one of the greatest storytellers of our time.   When you examine his work, you realize he wasn't a great story writer. He was a fantastic story teller.   Snow White, Pinocchio, Fantasia, Dumbo, Bambi, Cinderella, Peter Pan, Jungle Book. All are stories written by someone else. Disney just turned them into great stories that sometimes didn't follow the original exactly.   Snow White – "Snow White" is a German fairy tale known across much of Europe and is today one of the most famous fairy tales worldwide. The Brothers Grimm published it in 1812 in the first edition of their collection Grimm's Fairy Tales.   Pinocchio - The Adventures of Pinocchio is a novel for children by Italian author Carlo Collodi, written in Florence. The first half was originally a serial in 1881 and 1882, and then later completed as a book for children in February 1883.   Fantasia – The movie was developed around the Sorcerer's Apprentice, a German poem written in 1797 by Johann Wolfgang von Goethe.   Bambi - Bambi, a Life in the Woods, was originally published in Austria in 1923 and written by Felix Salten.   Cinderella – This movie started as a European folk tale. The first written European version of the story was published in Naples, by Giambattista Basile, in 1634.   Peter Pan - Peter Pan is a character created by Scottish novelist and playwright J. M. Barrie in 1902. Peter Pan, or The Boy Who Wouldn't Grow Up, premiered on 27 December 1904 in London.   Jungle Book - The Jungle Book (1894) is a collection of stories by English author Rudyard Kipling. The stories were first published in magazines in 1893–94.   Even recent, successful movies created by the Disney company after Walt Disney's death were based on stories written by others.   Hercules – Greek myth Mulan – Chinese legend Tarzan – 1914 book by Edgar Rice Burroughs Tangled – Base on Rapunzel published in 1812 Brothers Grimm   THE DISNEY FILTER   Walt Disney's upbringing shaped his view on life and influenced how he told stories. According to the book “Walt Disney – Hollywood's Dark Prince” by Marc Eliot, Disney's life on his boyhood Missouri farm was harsh.   Walt was unsure of his father, because he had no birth certificate. He grew up in a very strict household where his father often used corporal punishment. Walt's mother usually did very little to tame the strick hand of the senior Disney.   Growing up on the farm, Walt and his brother Roy were required to do chores to earn their keep. They would attend school during the day while working on the farm at night. There was no time for friends. Walt's friends were the various animals around the farm.   The life Disney experienced on the farm influenced his films.   If you study the films created by Disney while he was alive, you see the evidence. Most of Disney's feature-length films contain a protagonist with no father figure. The main character is typically a lonely outcast who has made friends with various animals.   Think of your favorite Disney character. Does that individual fit that description?   Cinderella. Snow White. Mowgli in the Jungle Book. Peter Pan. It is all right there.   Disney didn't write great stories. He told great stories as seen through his filter.   ELEMENTS OF GREAT STORIES   There are four elements to a great story. Those elements include a reason to care, revealing the details, a powerful resolution and asking “what else?”.   THE REASON   Give your listener a reason to care. Begin with an engaging introduction. “Tell me if I'm gonna go to Hell for this…” That is a hook.   What do you want the audience to feel? This is what your engaging introduction should answer.   Make your introduction human. Stir emotion. Make it humorous, compelling or tragic. My radio coach Bill McMahon often asked what I would like to make the audience laugh at, marvel at or better understand.   Find great emotions. They could include joy, sympathy, empathy, anger, tragedy, tenderness, humor, rage, patriotism or various other emotions.   Your introduction should pull your listener into the story. Give them a roadmap.   REVEAL THE DETAILS   Details are more believable than generalities. Details reveal specifics about your thoughts, beliefs and character. This is how listeners get to know, like and trust you and your business.   Use all 5 senses when telling your stories. We are creating visions in the theater of the mind of your listener.   POWERFUL RESOLUTION   Your powerful resolution is a strong reframing of introduction. This resolution puts a nice bow on the story.   WHAT ELSE?   Asking “What Else” will transform your show. This takes your story to a whole new level. This transforms your story from a nice piece of entertainment into an incredible piece of engaging content.   When you ask “what else”, you let your story lead to something bigger. This might mean continuing the conversation on your Facebook page. You may solicit questions or thoughts from your listeners. The story might lead into a bigger discussion or interview or skit.   The options are endless. Your “what else” step will also make your content unique and powerful.   HOW YOU CAN BE A STORYTELLER   You can become a powerful storyteller by funneling your content through your filter. Then, ask the four storytelling questions.   What is the engaging set up? How will it be revealed in the story? What is the resolution? What else can you do with it?   Try a few stories in your episode this week. Let me know how it goes.   If you would like a Podcast Talent Coach worksheet to help you develop your stories, CLICK HERE.   Next week, how your stories activate the theater of the mind for your listeners. Plus, how to use theater of the mind to create more engagement.   You can find my podcast and other tools to help you create great content at www.PodcastTalentCoach.com.   Let's turn your information into engaging entertainment.  

Stronger Content With Better Podcast Prep (Free: Show Prep Cheat Sheet) – Episode 128   Do you wish your content was stronger. When you add stories and proper preparation to your podcast, your show will create more engagement.   Your episode could have more momentum and your presentation more spontaneity if you used these podcast preparation steps before you begin to record.   WHY DO WE PREPARE? All great performers prepare. Athletes. Speakers. Actors. Attorneys. Preparation is the key to success.   Great radio performers typically spend one hour of preparation for every hour of show time.   Before you begin to record your podcast, you should spend just as much time preparing for the show.   Your preparation is very similar to mapping out a trip. You not only need to know where you are going, you need to know how to get there.   As you develop your podcast episode, you first decide which topics you want to cover. Most podcasters figure that is enough prep. The topic is only half the battle.   You must then plan what you hope to do with each topic. What emotions do you hope to elicit with the content?   What approach will you take to get there?   Before you open the mic, plan out your show. Jot down some notes. Find the facts you need to support your story.   Write down the few important points you need to mention as you're answering questions or making your case.   Then, make sure you stick to your plan.   Dan Miller does a wonderful job of this in his podcast “48 Days to The Work You Love”. He knows exactly which questions he wants to answer in his show.   By planning and preparing, you give your show more momentum and energy. Your content will continue to move forward. When you fail to prepare, your podcast will hit lulls as you search for your next thought, transition or direction.   KILLING SPONTANEITY Many people refuse to rehearse any part of their podcast, because they feel it will remove all spontaneity from the show.   Think about a speech you have given. When you have only rehearsed a couple times, anxiety sets in.   You get butterflies when you anticipate blowing it. Thinking about making a mistake makes you nervous. You start to worry you may forget. This all happens, because you are not prepared.   On the other hand, when you have rehearsed the speech many, many times, you eventually know it by heart. Comfort with the material makes you feel much more confident. The worry isn't as present. The preparation has helped you relax.   Now that you are relaxed, spontaneity has the opportunity to kick in.   Spontaneity in your speech happens most when you aren't worried about the mechanics of the presentation. Your mind is allowed to move naturally through the material.   Your spontaneity helps you become truly engaged with the audience and material. Wonderful, creative, spontaneous things happen when you reach this point.   The same can be said for your podcast. When you know the material, have defined a specific goal for the show, and have mapped out a plan to achieve that goal, your podcast will be filled with many “oh wow” moments.   When you worry about content during the show, you have no brain power left for spontaneous things to happen.   Plan and prepare. Are you too busy thinking about the next question and blocking out the spontaneity? Your preparation will help you create unique content.   I have developed a Podcast Talent Coach worksheet that will help you prepare for each episode. This worksheet contains 5 steps to help you plan your show and shape your content.   WORKSHEET   1. What are the interesting topics you hope to address on this particular episode?   2. What do you hope to accomplish? This includes both the topic and the show overall.   What is the goal of the show. What do you hope to make your audience feel?   3. How will you treat each specific topic you hope to address? What will you do with the content?   This could include answering the question, demonstrating the answer, playing some audio, interviewing a guest, showing charts to support your answer, or various other tactics.   Begin to develop your fantastic stories at this step.   4. Create an outline for the flow of the show topics.   This is important for the show introduction as you set up the show. Your outline will also keep you organized as you move through the content.   5. What supporting information will you need for the show?   Organize and highlight the information for easy access during the show. This is how the spontaneity will develop during your episode.   Now, you are ready to record. Put in the time to properly prepare. Your content will be much stronger. Your episode will have more momentum. Your presentation will have more spontaneity     Find the FREE Podcast Talent Coach Show Prep Cheat Sheet HERE.   To order the full PODCAST TALENT COACH WORKBOOK that will help you implement this worksheet with full explanations, visit www.PodcastTalentCoach.com.   If you would like me to personally coach you through the process, CLICK HERE.   Let's turn your information into engaging entertainment.