The Market Your Genius Podcast

Is your calendar emptier than you'd like, with far fewer sales calls than you know your business needs? You're not alone. In this episode, we dive deep into the three biggest barriers that are keeping you from filling your schedule with high-quality discovery calls. If you're a coach or consultant who's tired of the inconsistency in your sales pipeline, this episode is for you! What You'll Learn: Barrier #1: The surprising reason most coaches struggle to book calls – and how to ensure more people know you exist. Barrier #2: Why your messaging might be missing the mark and how to communicate your true value to your dream clients. Barrier #3: The secret to creating a simple, automated system that moves prospects seamlessly from strangers to booked calls. Proven strategies to overcome each barrier and consistently fill your calendar with sales calls. Ready to transform your business and get more sales calls on your calendar? Click here to book your free 15-minute Client Magnet Audit, where we'll pinpoint the #1 obstacle holding you back and map out a personalized plan to overcome it. Take action now and stop leaving money on the table! Let's get you fully booked with dream clients.

With buying cycles seeming longer and many businesses seeing lower conversions your ability to successfully close a deal is incredibly important. In this episode, Nikki not only speaks with high ticket sales expert Katy Hoagland about how to run sales calls effectively and with integrity, but they also do some role-playing.  Want more sales support? Start by signing up for Katy's latest training and masterclass. Additional Resources: 1. Grab Your Copy of the Market Your Genius Book: Market Your Genius Book 2. Connect with Nikki On Instagram 

"Your company needs to be client-centric from marketing to sales to client success." Do you have ideal clients enrolling in your programs? Or is it a mix of ideal and not-so-ideal clients? In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber discuss what it really takes to ensure the clients you support are ideal for your business and ultimately get the desired result. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. Additional Resources: 1. Grab Your Copy of the Market Your Genius Book: Market Your Genius Book 2. Join Megan & Nikki's Free Facebook Group for Regular Free Trainings 3. Connect with Nikki On Instagram 

"Your program is not less valuable because you are not the one who's 100% client-facing with your students." Want to start removing yourself from the client delivery of your program but fear the quality will go down? In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber discuss what it really takes to ensure your clients still have incredible results with or without you. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. Additional Resources: 1. Grab Your Copy of the Market Your Genius Book: Market Your Genius Book 2. Join Megan & Nikki's Free Facebook Group for Regular Free Trainings 3. Connect with Nikki on Instagram 

"The front-end offer still has to deliver a result! What's the tangible outcome? What's the transformation?..." Having a front-end offer can be an incredibly lucrative strategy, however, they still need to deliver an incredible experience. In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber discuss why not everyone is having success retaining clients that come in from a front-end or low-ticket offer and how to change that trend. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book  4. Nikki's Instagram 

It is a really big struggle when you are relying on all the goodness that's in your head, all the experience that you've had, in order for your clients to get success." Your group coaching program should be set up so that sooner rather than later, it can run without you. If your client results are based on your magic alone, you will always be a cog in the machine. In this episode of the Market Your Genius Podcast, Nikki Nash and Megan Huber share insights into how to refine your group program or create one that can eventually run without you. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book  4. Nikki's Instagram

"If you want a group coaching offer that practically sells itself, you need to have your prospects and your referral partners quickly understand who you help and the result you can help them achieve." Are you ready to add a group coaching offer to your business that practically sells itself? In this episode of the Market Your Genius Podcast, Nikki Nash shares the secrets to crafting a group program that resonates deeply with your ideal clients and referral partners. Discover how to articulate who you help and the transformative results you deliver in just seconds. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop Series - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book 4. Nikki's Instagram

"Group coaching is an opportunity to really amplify the impact that you are having. You're able to reach and support more clients at one time." Are you a coach who's constantly hitting your limits with one-on-one clients? Feeling like you're capped on the impact you can make and the income you can earn? In this episode of the Market Your Genius Podcast, Nikki Nash shares how to know when it's time to add a group program to your business model. Tune in to discover if now is the time to add group to your business model. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "AMPLIFY" on Instagram. Additional Resources: 1. Free Workshop - Enroll in Group Program Mastery to learn how to add structure, market and sell group coaching 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book  4. Nikki's Instagram

"If you focus on these few activities every single day, it will make a huge difference in your business." Ready to stabilize your business revenue? In this episode of the Market Your Genius Podcast, Nikki Nash shares the powerful concept of the Power Hour - a focused, one-hour daily routine that has significantly impacted her coaching business's growth and success. With a huge thank you to her stint in Network Marketing and listening to Kelly Roach, Nikki has implemented these activities for years. Tune in for actionable advice on how coaches can increase prospect engagement, streamline content creation, and boost revenue. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support creating, filling, and designing a group program, DM Nikki "CLIENTS" on Instagram  Additional Resources: 1. Free Workshop - Enroll in Group Program Mastery to learn how to add structure, market, and sell group coaching.  2. Facebook Group for Regular Free Trainings. 3. Market Your Genius Book  4. Nikki's Instagram 

"Don't be afraid of it. Just do it. Dive into that first event; it's the key to growth and success." Ready to bring your community together? In this enlightening episode of the Market Your Genius Podcast, Nikki Nash and event expert Linda Cain dive into the ins and outs of having your own signature event or retreat. Tune in as Linda shares her vast experience, emphasizing the importance of connection, community, and the strategic monetization of events. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Join the Accelerator!  2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book  4. Free Blueprint 5. Nikki's Instagram Ready to speak with Linda? Click here to get on her calendar!

"Validating your methodology and offering through one-on-one coaching is crucial before transitioning to group coaching." Validating your methodology and offering through one-on-one coaching is crucial before transitioning to group coaching. In this episode, Nikki addresses the top 3 challenges coaches face while going after being fully booked with 1:1 clients. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Join the Accelerator! Prices increase on March 25th 2. Facebook Group for Regular Free Trainings 3. Market Your Genius Book  4. Free Blueprint 5. Nikki's Instagram 

"The more you can own and manage your time, focus, and calendar, the more likely you are to hit your goals." The Blueprint To Your First Six Figures 3-Part Series is coming to a close. In this episode, Nikki concludes the series with how to spend your time so that you are more likely to reach the six-figure milestone. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support growing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Accelerator 2. Market Your Genius Book  3. Free Blueprint 4. Nikki's Instagram 

"It is in the repeat actions and the improvement of those actions that yield sustainable revenue inside your business." The Blueprint To Your First Six Figures 3-Part Series is here! In this episode, Nikki continues the series with how to attract and enroll clients into your offering. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support marketing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Free Blueprint 2. Market Your Genius Book  3. Nikki's Instagram 

"People will not pay more for something than what they perceive the value to be." The Blueprint To Your First Six Figures 3-Part Series is here! In this episode, Nikki kicks off this series with how to position yourself in the marketplace and create an offer people want to invest in. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. For support marketing your coaching business so you can work with clients you love, DM Nikki "CLIENTS" on Instagram. Additional Resources: 1. Free Blueprint 2. Market Your Genius Book  3. Nikki's Instagram 

"You don't have to do everything at once. You don't need a fancy website, you don't have to post 100 times a day." This episode is an oldie but a goodie, Join Nikki Nash and Holly Marie Hayes as they discuss working 8 - 10 hours a week in a business. This episode originally aired on December 20, 2022. And stay tuned - next week kicks off the Blueprint To Your First Six Figures 3-Part Series. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $10k/month in baseline revenue working with clients you love, DM Nikki "10k" on Instagram Additional Resources: 1. Market Your Genius Book  2. Nikki's Instagram 

"Your ideal client profile is helpful, but having a client non-negotiable list is equally, if not more important." In today's episode, Nikki walks you through how to create your non-negotiable list for clients. If you want to work with clients who you can truly help get results and who are a joy to work with - creating and using your non-negotiable list is the key. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $8k-10k in baseline revenue working with clients you love, DM Nikki "Accelerator" on Instagram or LinkedIn. Additional Resources: 1. Market Your Genius Book  2. Nikki's Instagram 3. Nikki's LinkedIn 

"Make a plan, activate the plan, adjust the plan based on the results, and do it again. In today's episode, Nikki highlights 4 business stages between 0 - $1M and outlines what it takes to rock stage 1 which is completed once you have $8k-10k in baseline revenue. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in reaching $8k-10k in baseline revenue, DM Nikki "Accelerator" on Instagram. Additional Resources: 1. Market Your Genius Book  2. Nikki's Instagram  3. Listen to episode 273 to dive deeper into Baseline

"Relationships are not a one-way street. It's about being curious without attachment, seeking to understand, and being of service." In today's episode, Nikki shares how to build relationships with cold leads and foster strong relationships. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram 

"2024 is the year for focused, clear, and targeted businesses to shine – be super honest, transparent, and see your best year yet." In today's episode, Nikki gets real on why some prospects are hesitant to invest in coaching and what you'll need to address in your marketing and sales. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram 

"Having baseline revenue is a game-changer for businesses." In today's episode, Nikki walks you through increasing the baseline revenue of your business. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your baseline revenue, DM Nikki "Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram

"Your time is precious, and let's make sure it's spent on what truly matters." In today's episode, Nikki walks you through building your 90-Day Action Plan so that this quarter sets you up for having an amazing year. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram. Additional Resources: 1. Market Your Genius Book 2. Nikki's Instagram 

"Success is about mastering those micro-moments and celebrating small achievements." In today's episode, Nikki breaks down how to jumpstart your day, week, and month in order to achieve your big end-of-the-year vision. Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram For Additional Support: 1. Read the Market Your Genius Book 2. Follow Nikki on Instagram

"Do less better. So many businesses get caught up trying to do all the things. It's common, but if you want to see true growth in 2024, it's going to require you to do less better." In today's episode, Nikki dives into the 3 must-haves for your best business year yet! Welcome to the Market Your Genius Podcast hosted by business mentor, coach, author, and speaker, Nikki Nash. Each week you'll walk away with actionable advice to grow your online education or coaching business. To get support from Nikki in growing your business, DM Nikki "2024 Growth" on Instagram  Resources Mentioned In This Episode: 1. Your Big Beautiful Book Plan  2. Market Your Genius Book  3. Nikki's Instagram 

If you're in the online education, coaching, or consulting space, podcast guesting is one of my favorite ways to generate quality leads and drive business sales. In this episode, you'll Nikki walks you through her process for getting booked on podcasts.

Now is the perfect time to go to work on your money mindset starting with this episode. Tune in as Nikki has an amazing conversation with Sarah Walton, a mindset and abundance coach. In this episode, they dive into some powerful insights about overcoming limiting beliefs, transforming your mindset, and creating abundance in your life and business. Here are the top 5 key takeaways from our conversation: The Power of Beliefs: Our beliefs dictate our thoughts and actions, which in turn shape our results. Identifying and transforming limiting beliefs can open up new possibilities and opportunities. Your Inner Child: Sometimes, our inner child is the one running the show, especially in areas like business and relationships. It's essential to show love and compassion to this part of ourselves, rather than piling on shame. Abundance Academy: Sarah's Abundance Academy is a year-long program designed to help individuals transform their mindset and create abundance in their lives. It's a supportive container for growth and change. The Space Within Stress: When you're faced with stress or challenges, take a moment to notice the space around you. This shift in perspective can help you find peace and solutions amidst chaos. You Deserve Abundance: Understand that you deserve abundance in every area of your life. Challenge any beliefs that limit your potential and know that you have the power to create the life you desire. List of Links/Resources Mentioned in the Episode: Sarah Walton's Website Abundance Academy Freedom Calculator

In this episode, Nikki Nash sits down with Mario Lanzarotti to explore the transformative concept of conscious leadership in the world of business. Mario, a seasoned entrepreneur and mentor, shares profound insights that will leave you inspired and ready to take action. Discover the key takeaways from this episode: - Mario introduces the concept of conscious leadership and its impact on business success. - Learn how to develop an unstoppable mindset and activate your full potential. - Explore the power of self-mastery and how to navigate your emotional landscape effectively. - Mario discusses the importance of identifying your core values and principles for living. - Gain valuable insights into Mario's personal journey in finding his "why" and mission in life. - Mario shares his morning routine and practices for maintaining inner peace while achieving success. - Connect with Mario and explore how you can work together to transform your business and life. Click here to connect with Mario or find him on LinkedIn.

Alright Ladies, this episode is for you. Nowadays, I get ads about hormones on the regular. And it got me thinking, as a female entrepreneur, I could increase my business revenue based on aligning certain activities when I had help from the right hormones. Imagine doing launches when you're feeling the most confident and energized? That's what we're exploring in this episode. Join me as I chat with Maraya Brown, an expert in understanding the natural rhythms of the body, on understanding how to align the distinct "seasons" of our cycle with core business activities. To learn more about Maraya, head to her website.

Are you ready to boost your revenue? In this episode of the "Market Your Genius Podcast," host Nikki Nash sits down with the remarkable Robyn Crane, a seasoned expert in helping financial professionals accelerate their business growth. Robyn generously shares her invaluable insights and unveils revenue accelerator system. The exact system she used to grow her business to six figures and then to seven figures a year. This episode is a must-listen for entrepreneurs, business owners, and financial professionals who are eager to grow their revenue and have consistent six, multiple-six, or seven figure years. To learn more about Robyn's revenue accelerator system and to start putting it into practice, attend Robyn's upcoming Position Yourself For Profits Event for just $1.

Have you always wanted to host a retreat? Grab your notebook and listen to this episode on repeat as Nikki Nash interviews retreat expert Catherine Kontos. Listen as they discuss the common mistakes made by both retreat leaders and actionable insights into hosting a successful and profitable retreat. To learn more from Catherine, head to her website!

Building a business is a team sport! In this episode, Nikki chats with Lean Business Crista Grasso on how to build a lean dream team! Listen as they discuss the importance of crafting a team structure that aligns with your business model and vision rather than following generic advice. If you want to break free from one-size-fits-all team-building advice and build a high-impact, lean Dream Team for your business, this episode is a must-listen. To learn more from Crista head to her website and listen to her podcast "Lean Out Your Business".

It's time to get a bit more personal! In this episode, you'll get to experience what it's like to be coached by the amazing Amy Anfinson! Bring an area of your life that you'd like to go to work on and grab a pen because this episode is going to inspire reflection and cause you to think differently. If you want different results in your life - something internal has to change. Connect with Nikki on LinkedIn or Instagram. Connect with Amy on her website. And please share this episode with one person you believe will get value from it.

If you want more dream clients, this episode is a game changer. In this episode host Nikki Nash chats with friend and client Celi Arias about how to make strategic decisions in your business. In this episode you'll discover: 1️⃣ Why Knowing Your Numbers Is Crucial For Your Business 2️⃣ The Best Way to Approach Metrics & Data In Your Biz 3️⃣ The Easiest Ways to Keep Track Of Your Numbers 4️⃣ How to Use Data to Make Strategic Business Decisions and so much more! Connect with Nikki on LinkedIn or Instagram. Connect with Celi on her website or via Instagram and please share this episode with one person you believe will get value from it.

Are you ready to crush it on LinkedIn? In this episode, host Nikki Nash speaks with the incredible Joshua B. Lee on how to use one of the oldest social media platforms still here today to up-level your positioning in the marketplace and attract dream clients. In this episode you'll discover: 1️⃣ How LinkedIn's Recent Changes Can Skyrocket Your Business 2️⃣ The Best Way to Approach LinkedIn to Position Yourself as an Authority 3️⃣ How to leverage AI to master LinkedIn 4️⃣ How to Boost Your SEO to Become an Expert in Your Niche 5️⃣ The Secret to Building a Loyal LinkedIn Audience and so much more! Listen to the full episode to discover how LinkedIn can transform your business and help you attract dream connections. Connect with Nikki on LinkedIn. Connect with Joshua B. Lee on Linkedin. and please share this episode with one person you believe will get value from it.

My first group program launch had ZERO sales. And I had all the feels about it. But the truth is, I skipped some important steps when I launched. The truth is, you can do the right things in the wrong order. If you feel that your last launch or marketing efforts are not working as well as you wanted, listen to this episode. This episode is perfect for entrepreneurs who: - Are looking to refine their marketing strategy for better results. - Want to avoid costly mistakes in their marketing campaigns. - Are starting a new venture or launching a new product/service. - Seek to build a loyal customer base and a thriving community. Connect with Nikki on LinkedIn or Instagram. And please share this episode with one person you believe will get value from it.

Are you ready to learn about the magical world of POD FUNNELS? In this episode join host Nikki Nash and the incredible Tara Counterman as they dive deep into this game-changing marketing strategy! In this episode you'll discover: 1️⃣ What a Pod Funnel is. Tara breaks it down for us. 2️⃣ When you should consider implementing a Pod Funnel for your high-ticket offer. 3️⃣ The importance of having a proven offer before launching a Pod Funnel. 4️⃣ How to craft compelling messaging within your Pod Funnel. 5️⃣ Real-life success stories and results from using Pod Funnels. Listen to the full episode to discover how a Pod Funnel can revolutionize your business and help you attract high-ticket clients without the pressure of sales calls. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Tara via her website.

You can run a successful business with a full plate! And if you want a dose of inspiration and practical advice on how to do it, this episode is a must-listen. Join Host Nikki Nash as she interviews entrepreneur, author, and mom of six Julie Cole on how to build a profitable and sellable company. Hit play for Julie Cole's journey from identifying a market need to building a successful company provides inspiration and valuable insights into entrepreneurship, work-life balance, and decision-making. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Julie via her website. Key Takeaways: * Know Your "Why": Understanding the driving force behind your business is essential. Julie's journey began by recognizing a gap in the market for durable children's labels and desiring a flexible lifestyle to support her family.
 * Setting Boundaries: Learning to say no, establishing clear boundaries, and understanding your own values can help maintain a work-life balance while running a business.
 * Productivity Tips: Julie shares practical productivity tips, including the "touch it once" principle and tackling challenging tasks first, to maximize efficiency.
 * Core Values: Building a business based on core values can guide decision-making, help you align with the right partners and customers, and foster a positive company culture.
 * Embrace Change: Entrepreneurship requires adapting to evolving circumstances and technologies. Embrace change, stay innovative, and remain open to new challenges.

Your business cannot survive without a consistent flow of sales. Yet it can be one of the most frustrating parts of a business. Whether you are doing sales yourself or have a sales team, this episode dives deep into the world of sales, uncovering some incredible insights you won't want to miss. Join host Nikki Nash and seasoned sales expert, Amy Lau, as they have an open conversation about sales. Connect with Nikki on LinkedIn Share this episode with one person you believe will get value from it. Connect with Amy via her website or connect with her on LinkedIn. Key Takeaways: Sales Is a Learnable Skill: No matter how shy or introverted you may be, sales is a skill that can be learned and mastered. Amy's journey from a shy writer to a successful sales leader is proof that anyone can excel in sales. Sales Is About Building Relationships: Sales isn't about pushing products on people; it's about building meaningful relationships and providing value. When you focus on helping and educating your prospects, you create trust and loyalty. Align Sales and Marketing: Sales and marketing should work together seamlessly. When these teams are aligned and share a common vision, your sales efforts become more effective and efficient. Understand Your Product Inside Out: To sell effectively, you must have an in-depth understanding of your product or service. When you can explain the value and benefits clearly, you build credibility with your prospects. Incentivize Your Sales Team: Properly structured incentives are essential for a motivated sales team. Compensation structures should encourage success and reward your salespeople for their hard work.

Most of us are laser-focused on front-end marketing strategies – social media, email lists, webinars, and ads – they're the showstoppers that draw attention. But let's take a moment to consider what happens after the sale. In this episode, Nikki explores the world of post-sale marketing – the often-underestimated realm of client referrals and word-of-mouth magic. Connect with Nikki on LinkedIn. Share this episode with one person you believe will get value from it. Key Takeaways: Marketing Beyond the Sale: Marketing isn't a hand-off to sales; it's a continuum. Discover how a holistic marketing approach involves your clients even after they've purchased. The Client Experience Ecosystem: Building a community that thrives on your brand requires more than just delivering results. Find out why emotional connections, memorable experiences, and deep engagement are crucial. Client Feedback as Marketing Gold: Understand why client feedback isn't just for improvement; it's a strategic asset that fuels your marketing, sales, and client success strategies. Referrals: Your Unlimited Resource: Learn how a positive client experience can fuel limitless referrals, shaping a reputation that's worth its weight in gold. Aligning Marketing, Sales, and Success: The secret sauce to exponential growth lies in synchronizing these three pillars. Discover why a united approach amplifies your brand's reach and impact.

If you want to be a powerful leader, you must first learn how to lead yourself In this episode of the Market Your Genius Podcast, host Nikki Nash interviews coach Andy McDowell about the powerful concept of self-leadership. Discover how to elevate your leadership skills and create a thriving team culture. Here are just a few takeaways from the episode: 1. **Shift from Human Doing to Human Being**: Are you just focused on results, or are you investing in building genuine relationships with your team members? Becoming a true self-leader means valuing the growth of your team members as individuals. 2. **Embrace Authenticity**: Encourage open conversations where team members can admit their areas for improvement and discuss how they're actively working on them. Authenticity breeds trust, loyalty, and a healthier work environment. 3. **Transform Fear, Shame, and Judgment**: Recognize that fear, shame, and judgment are natural emotions, but they can either hinder or drive growth. Instead of avoiding them, create an environment where they can be acknowledged and then transformed into tools for personal development. 4. **Invest in Your Team's Self-Leadership**: Foster self-leadership by providing an emotionally safe space for your team to explore their goals, challenges, and areas for growth. Support them in their journey to become the best versions of themselves.

Ready to cultivate a high-performing team that feels valued, motivated, and empowered? In this episode, host Nikki Nash speaks with leadership expert Dennis LaRue Jr on how to build trust with your team and ultimately get the best performance from your people. This episode is jam-packed with goodness, here are just a few takeaways: 1️⃣ Create a Supportive Environment: As a leader, it's crucial to create an environment where team members feel respected, trusted, and listened to. 2️⃣ Set Realistic Expectations: Unrealistic expectations can lead to high turnover and demotivation. Instead, set clear, realistic expectations for your team members. 3️⃣ Lead with Coaching: Coaching is a powerful leadership style that focuses on empowering and developing individuals. Instead of micromanaging, embrace a coaching mindset. Get out your notebook and tune into this episode! Make sure you hit subscribe to continue the conversation on leadership here in our Rockstar Leadership series. And if you haven't already, snag a copy of the Market Your Genius book at your favorite bookstore. Can't wait to connect with Dennis? Here are the links mentioned in this episode: Dennis on LinkedIn Dennis on Facebook Dennis' Website

If you don't feel like you're making money from your podcast, know you're not alone. But it doesn't have to be that way. And you don't have to take on sponsors or advertising to make money from your show. Your podcast is an invaluable asset that can drive your business growth. In this episode, Tara Counterman and Nikki Nash discussed some game-changing tips on how to monetize your podcast effectively.  Ready to connect with Tara? Here's how: Website The Podfunnel PWR Podcast  LinkedIn Here are just a few of the tips shared in this episode: 1️⃣ Know Your Launch Schedule: Start by mapping out your launch dates and offers. Determine when you'll be promoting specific products or services to align your podcast content accordingly. This ensures that your podcast becomes a powerful tool in your marketing and sales strategy. 2️⃣ Strategize Your Content: Create content that addresses the beliefs and challenges of your ideal clients. Go beyond pure education and tap into their unspoken thoughts and experiences. By resonating with your audience on a deeper level, you'll build trust and credibility, making them more likely to say "heck yeah!" to your offer. 3️⃣ Strategic Guest Interviews: If you have guest interviews on your podcast, be intentional with your selection. Invite experts who support your methodology and align with the solutions you offer. Showcase success stories from previous clients or team members to reinforce your message. This approach ensures consistency and prevents confusing your audience with conflicting information.

In today's highly discerning market, trust is everything. Customers are looking for genuine value and support before making purchasing decisions. That's why focusing on creating an exceptional client experience can be a game-changer for your business. In this epsiode, host Nikki Nash shares a new perspective on growing business in today's landscape. You can connect with Nikki directly by sending her a message on LinkedIn.  Here are some takeaways from this episode: 1️⃣ Trust is essential in today's economy. Customers want to ensure their investments yield results and receive ongoing support. 2️⃣ Growing a business involves acquiring new customers and retaining existing ones. 3️⃣ Happy clients become a powerful marketing engine, spreading positive word-of-mouth about your business.  4️⃣ Evaluating client retention rates, customer lifetime value, and client satisfaction can help identify growth opportunities. 5️⃣ Partnering with a consultant specializing in customer experience can improve your group programs, online courses, and masterminds. Remember, delivering a gold-standard client experience sets you apart from the competition and establishes your business as a trusted partner. It's time to focus on delighting your clients and reaping the rewards of customer loyalty and organic referrals.

Is working hard the key to business success?

In this episode, we dive deep into the power of focus and how it can supercharge your business growth, especially in challenging times like we've experienced recently.

In this episode, we continue the Marketing Team Magic Series, and dive into the critical factors for successfully onboarding new team members in your marketing team.

In this epsiode, we continue the Marketing Team Magic Series! Tune in to learn how creating and effectively communicating the company vision to your marketing team is key to their success. We dive into how to create a vision for your company. The best ways to communicate it to your markeitng team and my top 5 tips for ensuring that your marketing team helps make your vision a reality. Make sure you hit the subscribe button so you do not miss another episode in this series. Tell me what you think of the epsiode or send me your questions over on LinkedIn, simply send me a DM: https://www.linkedin.com/in/nikkinash/ 

Welcome back to the Marketing Team Magic series on the Market Your Genius Podcast! In this series, we're exploring how to build, train, and lead a marketing team to help your business grow. In this episode, we dive into the game changing perspective shift Visionary CEOs need to start multiplying their revenue and getting out of the marketing weeds. The first episode of this series is episode 241. Make sure you listen to it if you haven't already.  Want to connect after listening to this episode? Send me a DM! LinkedIn: https://www.linkedin.com/in/nikkinash/  Instagram: https://www.instagram.com/nikkinashofficial