We Do B2B

Let us know your thoughts.What does it take for a small family business from Katikati to become the world's third-largest dart manufacturer? In this episode, Peter McCormick, Managing Director of Shot Darts, shares the pivotal moments behind their global rise. From a bold rebrand sparked by a legal battle with Puma AG to building a brand grounded in authentic storytelling and Kiwi grit, Peter reveals what it means to scale with purpose. Hear how persistence—like calling on one customer for seven years—paid off, and how embracing their heritage shaped products that resonate worldwide. Peter also shares how community leagues and cultural design turned darts into a global lifestyle. For business owners exploring international growth, brand strategy, or succession, this episode is packed with insights grounded in real B2B experience.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.Going from superyachts to SaaS isn't your typical founder story—but that's exactly what makes this episode stand out. In this episode of B2B Inspired, Dale Koerner is joined by Hadleigh Ford, founder of SwipedOn, to explore the unexpected journey behind one of New Zealand's B2B tech success stories.Hadleigh shares how a frustrating detail on a $100M yacht sparked the idea for SwipedOn, and how he built the product from scratch with no technical background. He unpacks the lessons learned through early failures, global growth, and two major acquisitions—while staying grounded in culture and customer simplicity. Whether you're starting out or scaling up, this episode is full of honest insights on product-market fit, resilience, and thinking bigger than your starting niche.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.Breaking into retail isn't just about having a great product—it's about having a strategy that delivers results. In this episode of B2B Inspired, Jayden Kilpatrick shares practical insights from his journey through New Zealand's FMCG landscape, from supermarket floors to launching his own brand partner agency. He explains why many emerging brands struggle to scale: they focus on surface-level tactics instead of building a strategic foundation that aligns pricing, positioning, and consumer conversion.Jayden unpacks what B2B buyers in retail really care about, how shelf space is earned (and lost), and why data-driven decision-making is essential at every stage of growth. Whether you're launching a new product or refreshing an existing brand, this episode offers a clear and actionable framework for turning your value proposition into retail performance.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.This episode of B2B Inspired explores how marketers can elevate their impact by shifting focus from tactics to true business strategy. PJ Morris, Head of Customer Experience and Marketing at Fletcher Building Concrete Division, shares how marketers can become more effective by understanding the commercial model of their business. Drawing on her extensive experience in B2B, she unpacks the idea that strategy isn't a list of activities—it's about solving real business challenges with clarity and cohesion.Throughout the conversation, PJ outlines the mindset and skills marketers need to earn a seat at the strategic table. From aligning with finance and operations to simplifying strategic thinking, the episode offers a practical look at how marketing can deliver more value across the business. It's a must-listen for leaders who want their marketing function to move beyond communication and start driving real organisational growth.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.What does the future of sales and marketing look like in New Zealand and beyond? Join us for an insightful conversation with Mike Stokes, the visionary founder of Indicator. Mike's journey from small business ownership to becoming a key player in the sales industry offers a refreshing perspective on the often misunderstood field of sales. Uncover the unique challenges that New Zealanders face in a career path that many stumble into rather than choose. Through Mike's story, we challenge stereotypes and cultural perceptions, shining a light on the diverse skill set required for success in sales.Sales and marketing alignment is more crucial than ever, and our discussion delves into the shifting dynamics between these two vital functions. Discover how companies are returning to the basics, focusing on accountability and hustle, while navigating the tricky waters of lead generation and business development. Mike shares his observations on the evolving relationship between sales and marketing, particularly within SaaS companies, and the role of collaboration in bridging existing gaps. We also highlight the contrasting confidence levels in Australia versus New Zealand regarding marketing's role in lead generation.As we venture into the future, we explore the transformative impact of technology, especially AI, on sales and marketing leadership. Yet, amidst these digital advancements, the enduring importance of offline interactions and traditional marketing strategies remains clear. Mike emphasizes deliberate networking and the integration of AI tools, advocating for a harmonious blend of sales and marketing roles to drive business success. Tune in to gain valuable insights and actionable strategies to cultivate growth and success within your own sales teams.For more B2B insights, ideas and opportunities, head to www.blueoceanagency.co.nzSubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.Discover how AI is shaping the future of business in New Zealand with Dave Howden, CEO and co-founder of SupaHuman AI. In this insightful episode, Dave shares his journey from the UK to New Zealand and explains why he believes this environment is primed for AI's transformative potential. We explore the powerful role of large language models and multimodal technology in reshaping business landscapes, highlighting why understanding an organisation's core values and processes is crucial for AI integration. Businesses that embrace tailored AI solutions can enhance efficiency, drive growth, and stay ahead in the adoption curve.We also uncover the key inefficiencies AI can address, from knowledge retrieval to outdated systems like CRMs and ERPs. Imagine significantly reducing the time employees spend searching for information and transforming complex tasks into simple queries. With AI's growing intelligence, businesses can streamline operations, generate synthetic customer insights, and refine their value propositions. Instead of fearing AI, now is the time to embrace its potential to solve productivity challenges and revolutionise customer interactions, ensuring long-term competitiveness in an ever-evolving technological landscape.SubscribeWhen you subscribe to B2B Inspired, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Let us know your thoughts.

Let us know your thoughts.

Let us know your thoughts.Want to unlock next-level creativity in your marketing?Check out the latest episode of We Do B2B, where we sit down with Brett Colliver, Chief Creative Officer at Dentsu New Zealand. Brett unpacks the anatomy of a great idea and shares his powerful “nods and eyebrows” concept – a fresh way to evaluate whether your marketing ideas are truly hitting the mark. If you're a B2B marketer keen to break away from dull, forgettable campaigns, this episode is packed with practical insights to help you deliver more impactful and creative work. Brett also dives into the risks of playing it too safe in your marketing, and how avoiding the dreaded “beige tax” can make your budget go further.Whether you're after career inspiration or actionable advice, this conversation will help you push boundaries and build more effective marketing strategies. Don't miss this one – it's a banger.

Let us know your thoughts.In this episode of We Do B2B, we dive deep into the ever-evolving world of B2B marketing with none other than James Hurman — an innovation leader, best-selling author, and the co-founder of Tracksuit, which is rapidly changing the way the brand tracking is managed and monitored. For B2B marketing professionals in New Zealand and beyond, this conversation is packed with insights that can transform the way you think about creativity and effectiveness in your own strategies.James discusses the intersection of creativity and commercial success in B2B, challenging the conventional belief that B2B marketing must be "sensible" or "serious." Through his journey, you'll learn how smart, engaging campaigns can drive real results, how B2B marketers can build brand value over time, and why fostering creativity is key to breaking through in crowded markets.Whether you're trying to prove the ROI of brand-building or just looking for fresh ideas to inspire your next campaign, this episode is filled with actionable insights. Listen in as James shares his expert knowledge on standing out in the B2B space and balancing short-term gains with long-term brand growth.Connect with James on Linkedin: https://www.linkedin.com/in/jameshurman/Connect with BlueOcean on Linkedin:https://www.linkedin.com/company/blueocean-agency/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

What if mastering the deep knowledge of your product could be the key to elevating your sales team's performance and speeding up your sales cycle? In this first episode of season two the Blue Ocean B2B podcast, we chat with James Igglesden, a seasoned business owner and marketer, to explore the pivotal role of product marketers in B2B marketing. James offers practical advice on how New Zealand businesses can bridge the gap between sales and marketing by ensuring teams deeply understand both their products and target markets. With useful tips ranging from digital versus physical product placement to crafting customer-focused assets, this episode is packed with insights for anyone looking to sharpen their B2B marketing strategies. Tune in to uncover actionable ideas you can implement today.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Ever wondered what it takes to be recognized as Tech Marketer of the Year? Join us on "We Do B2B" as we chat with Nick Whitehead, the acclaimed CMO of Serko. Nick generously shares his extensive journey through the SaaS industry, his strategic insights on Serko's dual market approach, and how his team's innovative partnership with Booking.com for Business stands out. From his initial days at small startups to leading marketing initiatives in Fortune 500 companies, Nick's career offers a blueprint for balancing influence and agility in the tech world. We dive into the challenges and opportunities within New Zealand's SaaS industry, exploring the critical need for high-calibre product marketers and the importance of fostering a collaborative ecosystem. Nick sheds light on the stark contrasts between New Zealand's fragmented approach and the more structured systems in the US, emphasizing the need for Kiwi SaaS companies to unite. We also discuss the transition from traditional marketing to a more integrated strategy that enhances the entire customer journey. This episode is packed with actionable insights and forward-thinking strategies essential for anyone passionate about B2B marketing and the tech industry.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

What if the secret to transforming your marketing performance lies in a laser-focus on your customers' needs and experiences? This episode of #WeDoB2B delves into this crucial topic with Lovina McMurchy, COO and CPO of Kry10, as she shares her remarkable journey from South Auckland to global tech leadership. Learn how Lovina's customer-centric initiatives at Starbucks, such as the first national Wi-Fi network and phone-based ordering systems, have redefined customer experience and technology innovation.We also explore insights from the Southern SaaS 2024 keynote, where Lovina discusses the future of SaaS and its potential for Kiwi entrepreneurs. Gain a fresh perspective on customer-centricity in B2B marketing and discover how New Zealand's strengths in various tech fields are driving global innovation. Lovina's candid stories offer invaluable lessons for marketers, especially in the B2B field.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community.Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you.Connect with UsLinkedIn: https://www.linkedin.com/company/blueocean-agency/Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Join us for Episode 23 of #WeDoB2B as we uncover the power of customer-centricity with Ross Howard, Chief Product Officer at Tradify. These are invaluable insights into the 'Jobs to be Done' framework and how it drives successful B2B marketing and product development. Ross delves into the challenges of growth, AI applications, sharing his journey from web design to leading Tradify in simplifying the lives of tradespeople.Learn how Tradify's customer-centric strategy and research team focus on speed and simplicity to deliver a seamless user experience, transforming stressful paperwork into manageable tasks. Discover with us how Tradify's commitment to understanding its users' *real* Jobs to be Done shapes products that truly meet their needs.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

This episode is packed with invaluable advice for B2B marketers eager to innovate and grow in today's fast-paced landscape. Join us as we chat with Lucy Mansfield, VP of Growth at Lumin, and dive deep into the pivotal role of marketing in driving company success. Lucy explains how Lumin leverages product-led growth strategies through data-driven insights while fostering a culture of inclusivity and ambition within her team. Discover the transformative potential of AI in business and the importance of integrating emotional, psychological, and functional aspects into growth marketing. Lucy shares how balancing rational and emotional factors can make B2B purchasing decisions more compelling, and provides practical techniques like customer conversations and A/B testing.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Unlock the secrets to aligning sales and marketing metrics with Carter Perez of Revenue Chemists. In this episode of We Do B2B, Carter shares his tried-and-true methodology from scaling SaaS companies, demonstrating how a unified approach to metrics can bridge traditional departmental divides.Discover how to track conversions from raw leads to closed sales and ensure your teams are working towards common goals, gaining actionable insights from an expert in scaling SaaS companies and demand generation planning.Compare New Zealand's sales training investments with the robust programs of the United States, reflecting on the evolution of sales training and the urgent need for ongoing education and certification in the field.Explore the power of product-led growth for early-stage companies, and hear inspiring success stories from the SaaS space that emphasize the role of community and knowledge sharing within New Zealand's tech ecosystem.Tune in for a deep, enlightening discussion that offers practical strategies for growth while celebrating local innovations and the contributions of New Zealand's tech community.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Jump aboard with us on our latest #WeDoB2B journey Episode 20 features Asantha Wijeyeranthe, the entrepreneurial force behind PaySauce, as their team navigate the challenges and triumphs of innovating in New Zealand's payroll industry.This is a tale of sustainable growth, customer empathy, and leveraging third-party tools to elevate the client experience. We delve into the complexities of B2B marketing with Asantha and co-founder Troy Tarrant, who create simple, compliant payroll solutions for SMEs.The episode uncovers the importance of customer satisfaction and empathetic support for small business owners in a stress-filled environment.Swayed by numbers? See how the Net Promoter Score (NPS) impacts a company's financial health and the role of CRM systems in building lasting customer relationships.Learn about PaySauce's strategic move from legacy systems to innovative solutions, capturing niche markets through community networking.Celebrate with us PaySauce's eight-year journey to cash flow breakeven without constant investor funding, and envision the future of AI in enhancing SaaS community interactions.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

How do we apply our

For B2B marketers, mastering public speaking is crucial. This episode features Michael Philpot, an expert in executive speaking, who teaches you how to unlock your inner storyteller and excel on the global stage. We delve into overcoming New Zealand's "tall poppy" syndrome in the tech industry through effective self-promotion.Join us as we explore how to captivate your audience with authenticity and precision. We'll discuss the importance of body language, preparation, and the courage to remain unapologetically yourself. Learn how to infuse your marketing narratives with charisma and turn your customer into the hero of their own journey.We also cover language nuances and community engagement crucial for B2B success. Tune in to transform your business narrative and make your mark in the competitive limelight.Connect with Michael on LinkedIn: https://www.linkedin.com/in/michaelphilpottnewzealandsnumber1speakercoach/Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Join me, Dale Koerner, alongside the remarkable Tatyana Mamut, as we traverse the fascinating intersection of anthropology and AI, especially when it comes to the intricacies of B2B marketing. Tatyana's extraordinary transition from the halls of academia into the forefront of tech innovation sheds light on the essential understanding of human behavior that's vital for creating technologies that connect with users on a deeper level. Our conversation at Southern SaaS 2024 peels back the layers on how AI tools like ChatGPT are evolving but also touches on the need for domain-specific knowledge to address the "hallucination problems" that can arise when AI is left unanchored.Leadership in the era of AI integration takes center stage in our next segment, as we discuss the evolution from data-centric strategies to a more empathetic approach. This era demands that leaders not only understand the data but also harness AI as a tool that complements human empathy and emotional intelligence. Marketers, take note: as AI replicates past data, there's an irreplaceable need for the human touch—intuition and creativity that craft messages resonating with authenticity and genuine human connection.As we wrap up, the spotlight shines on the imperative of embedding kindness into AI and the influence of purpose-led businesses in setting ethical benchmarks. Drawing from her experiences with Salesforce and Dreamforce, Tatyana stresses the importance of selling a vision, not just a product. We also delve into the cultural values that guide AI development and the kindness that transcends cultural differences, leaving us with a shared optimism for the future of AI and human collaboration. So if you're keen to stay at the vanguard of B2B marketing's evolution, tune in, for this is a conversation that is bound to shape perspectives and inspire action.Connect with Tatyana on LinkedIn: https://www.linkedin.com/in/tmamut/Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

This episode is a treasure trove of insight into the seamless synergy between marketing teams and supply chains during the height of the COVID-19 pandemic. We join Paige Wilkinson of Fonterra as she reveals how B2B marketing has been revolutionised in the post-pandemic landscape. Discover the ingenious adaptations that kept the wheels of B2B marketing turning, from virtual webcasts that replaced bustling trade show floors to the innovation in product development spurred by shifting consumer behaviours. Our engaging chat not only highlights the tactical pivots our teams made but also the collective energy that propelled us forward in a time of uncertainty.Tune in for a heartfelt exploration of cultural humility, the nuances of marketing amidst a crisis, and how to foster lasting connections that transcend the digital divide: - From Rural New Zealand to The World - Pivoting When The World Falls Apart - The Marketing Skills to Synergise and Communicate - NZ's Absolute Gold Star Trust WorldwideConnect with Paige on LinkedIn: https://www.linkedin.com/in/paigewilkinson/Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode we explore the pioneering strategies that make Tāmaki Makaurau Auckland a magnetic destination for the world's thinkers and doers. We are thrilled to be joined by Ken Pereira, Head of Auckland Convention Bureau, who takes us behind the scenes of orchestrating gatherings that do more than just bring people together. From aligning city aspirations with event strategies to navigating the challenges of a pandemic-hit industry, this episode uncovers the meticulous planning and collaboration needed to generate a reported $100 million economic impact in 2023 alone.If you're fascinated by the confluence of business, community, and innovation, you don't want to miss this episode:- The Catalyst for Stimulating Business Growth- Auckland's Economic Impact Through Business Events- Looking Beyond the Economic Benefits- The Meaning of Meaningful ConferencesConnect with Ken on LinkedIn: https://www.linkedin.com/in/pereirakenneth/Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode, we unlock the secrets behind New Zealand's global allure as David Downs, the mastermind CEO of the New Zealand Story Group, joins us for a riveting conversation. Witness the evolution of a country's image as we traverse from its enchanting natural beauty to the innovative spirit that fuels this country's B2B success overseas. In the company of David, we dissect the intricacies of what it means to be a Kiwi brand in today's competitive marketplace. Through a kaleidoscope of our core values — Manaaki, Kaitiakitanga, Pono, and Whānau — we reveal how these principles are interwoven into our entrepreneurial DNA. The episode journeys through:- The Value of Brand New Zealand- The Huge Benefit of Being From NZ- New Zealand's Unique Identity and Success- The Trouble With Our Humility- Embracing Authentic Storytelling to Amplify ImpactSubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Discover the secrets behind New Zealand's B2B SaaS industry's meteoric rise as we invite the insightful Bruce Jarvis of KiwiSaaS into the spotlight. Our conversation with Bruce peels back the layers of this high-growth sector, revealing the impressive revenue and employment statistics that mark New Zealand as a formidable player on the world stage. As we laugh over uniquely Kiwi holiday traditions, we uncover how these tech pioneers double their market presence and why their growth isn't just a trend, but a testament to their global potential.Step into the world of KiwiSaaS with us, where Customer Experience professionals aren't just connecting but thriving in a community dedicated to elevating the SaaS landscape. Bruce walks us through the intricacies of their platform, from AI-fueled networking akin to professional speed dating, to forums and a treasure trove of resources that promise to bolster business acumen. New Zealand's tech connectivity becomes palpable as we discuss how system-based learning and collaborative discussions are not just features, but the bedrock of this burgeoning industry.Our episode wraps with a celebration of Kiwi resilience and inventiveness in the tech arena, highlighting how companies like Les Mills are rewriting the playbook for traditional businesses with digital innovation. We don't just talk shop; we explore the Southern SaaS event and the vital skills that elevate Kiwi companies on the global stage. Moreover, we delve into the buzzing investment landscape, where New Zealand's tech sector shines bright, drawing international eyes and opening doors to revolutionary tools and platforms, emblematic of KiwiSaaS's quest to lead and inspire. Join us for this immersive journey through community, innovation, and investment in the heart of New Zealand's tech revolution.SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Embark on a transformative journey with us as we welcome the brilliant Sonja Webb of OfficeMax to "We Do B2B." Sonja, a maestro of revenue enablement, pulls back the curtain on how the alignment of sales and marketing departments can electrify your team's performance. Witness how, through the strategic implementation of Seismic, OfficeMax has created a symphony of synchronised efforts that not only bolster sales but also forge a dynamic customer experience.This episode explores:- Insights into the alchemy between sales and marketing- The power of personlised, automated collateral- A harmonious partnership of revenue enablement and brand awareness- Bridging the gap between sales and marketing teams- Growth potential and seamless collaborationSubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

What a wild ride it's been for this first year of podcasts! Starting in June, we've released 10 episodes, each diving into different aspects of the B2B landscape. We have been blown away by the calibre of our guests, and the willingness they had to share the gold nuggets they have picked up on their professional as well as personal journeys. -For our final episode of the year, hear from a majority of our Staff about the year in review, the highs and lows, memorable moments, and future aspirations for our podcast. We will continue to share the rich insights of the B2B community with the hope to empower our industry and keep learning and growing together as we head into the exciting new year! Huge shoutout and a massive thank you to every one of our listeners. We have been so happy with the buzz you guys have created around our podcast, and we wish you the best as you close out the year. Stay tuned, because we have big plans for the coming year! -SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Are you ready to shake up your perception of B2B marketing?  This episode promises to do just that! Our discussion is led by the audacious Viv Conway, founder of the sex toy brand, Girls Get Off.  Viv spoke with Dale on her mission to normalise female pleasure and how she's leveraging humour and relatability to break through taboos. This episode explores:- The "Girls Get Off" Brand, and Normalising Female Pleasure- Creative Marketing Strategies and Audience Engagement- Brand Control and Expansion in the Industry- Building the Brand, Overcoming Business Challenges- Brand Loyalty and Marketing StrategiesSo, hit subscribe, turn on notifications, and join us in this insightful conversation. Connect with Viv on LinkedIn:https://www.linkedin.com/in/viv-conway-68ba9b93Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode, we'll be chatting with Amanda Armstrong  from Revenue Lab. Amanda is a seasoned pro in B2B Marketing and Sales, with a knack for generating repeatable, scalable revenue for tech companiesThis episode unpicks:The impact of the Kiwi 'DIY' mentality on New Zealand tech companies.Insights from Amanda Armstrong's experiences with NZTE and Kiss My SASS sessions.The concept of Power Connectors and its successful implementation in the aquaculture sector.The influence of the 'Kiwi code' and 'tall poppy syndrome' on business growth and success.The significance of aligning sales and marketing teams, defining ideal customer profiles, and building a supportive tech community.Power up your headsets and join us for a deep dive into the New Zealand tech scene!-Connect with Amanda on LinkedIn:https://www.linkedin.com/in/amandaarmstrongnz Connect with Dale on LinkedIn:https://www.linkedin.com/in/dalekoerner/-SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode, Sobia Mughal, the B2B Marketing Manager at Trade Me, New Zealand's most influential ecommerce platform, and a valued member of the B2B marketing community,  joins Dale Koerner to chat about agency-client relationships, and how to get them firing on all cylinders. If you're a B2B Marketer looking to put your best foot forward and kick things into high gear with your agency-client collaborations, you won't want to miss this. This episode unpicks: Why being “the glue” should be a B2B Marketers second slash on LinkedIn.  How to get the most out of in-house and outsourced work. The do's and don'ts for building a strong client/agency relationship. Making sure internal teams are on board with externally produced work. Tips for better collaboration between client-side B2B marketers and agencies. _Connect with Sobia on LinkedIn: https://www.linkedin.com/in/sobiam/ Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/_SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Brandon Palmer, the Head of Marketing at Hnry, joins host Dale Koerner to talk about his journey from solo marketer to running a full-fledged marketing department at one of New Zealand's most celebrated B2B SaaS/Fintech firms.  If you're navigating the world of B2B or tech marketing, this conversation is a MUST-listen, serving up heaps of wisdom on handling the hurdles that come with growing budgets, growing teams and growing expectations.  This episode unpicks: Brandon's transition from a solo marketer to orchestrating a marketing team famed for its creativity, its hustle, and its performance.Navigating growth with limited marketing budgets.Creating a formidable marketing team with the perfect talent mix for scalable success.Shifting from performance to brand marketing for sustainable growth.Leveraging the benefits of starting small and thinking big.Expanding your brand by providing great service and word-of-mouth marketing.-Connect with Brandon on LinkedIn: https://www.linkedin.com/in/palmerbrandonj/Connect with Dale on LinkedIn: https://www.linkedin.com/in/dalekoerner/-SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode of We Do B2B, Dale and Shannon explore the ongoing debate between differentiation and distinctiveness in the context of B2B marketing. They discuss how this debate has played out in the marketing world and what it means for businesses in Aotearoa, New Zealand. Dale argues that both differentiation and distinctiveness have their roles to play, and it's essential for B2B marketers to find the right balance between the two.What You Will Learn:Differentiation and Distinctiveness: Dale introduces the debate between these two concepts, highlighting the recent clash between marketing legends Mark Ritson and Byron Sharp. He emphasises that the discussion shouldn't be framed as an "either-or" situation but rather a combination of both strategies.Definitions of Differentiation and Distinctiveness: Dale breaks down the definitions of these terms. Differentiation involves finding meaningful differences that set a brand apart from competitors, while distinctiveness focuses on being memorable and easily recognisable within a category.Due Diligence in B2B: Dale explains how B2B purchases often involve due diligence, with multiple decision-makers and a need for rational justification. While distinctiveness can get a foot in the door, differentiation is crucial in convincing stakeholders to choose your business.Relevance to New Zealand's B2B Market: The discussion is framed in the context of New Zealand's B2B market, where smaller and medium-sized enterprises dominate. Dale argues that pursuing pure distinctiveness might not be realistic in such a market, and a balanced approach is necessary.The Role of Emotional and Rational Decision-Making: Shannon points out that even in rational industries, emotions play a significant role in decision-making. Distinctiveness can appeal to emotions, while differentiation provides rational justification for choosing a brand.Balance and Moderation: Dale emphasises the importance of balance and moderation in B2B marketing. He suggests that B2B marketers should adopt both differentiation and distinctiveness strategies in equal measure to effectively engage both the emotional and rational aspects of decision-making.Finding the right balance between differentiation and distinctiveness is key for B2B marketers in New Zealand. While distinctiveness can help get your foot in the door and appeal to emotions, differentiation is crucial for rational decision-making and justifying choices to stakeholders. B2B marketers should aim for a balanced approach to effectively engage both emotional and rational aspects of decision-making in their target audience.Balance between The Big Double D's is Key. SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

If you've got a brand refresh on the B2B marketing roadmap, this episode with Dale Koerner and Shannon Bayliss is your go-to pit stop before you think about ripping that band aid.Here's what you'll learn:1. Setting the Course: How to kickstart your brand refresh with a strategic roadmap.2. Everyone in the Driver's Seat: Why hearing from your brand's founders and decision-makers is a game-changer.3. Build Trust: Learn how to make a strong case for your brand refresh that everyone can believe in.4. Work with Sales: Discover why teaming up with the sales crew is a smart move to make your brand work better.5. What to Keep, What to Change: We'll help you decide what parts of your brand to keep, tweak, or redo.6. Use Tools and Data: Explore how data and special tools can help you make smart creative choices.7. Fact-Powered Creativity: See how facts and numbers can make your creative ideas shine.8. Keep the Wheels Turning: Understand that a brand refresh is an ongoing journey and be prepared to adjust and improve as needed.9. No Need to Rush: Take your time, don't hurry. Make sure your brand refresh fits your bigger plan.Dale on LinkedInShannon on LinkedInSubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode, our host Dale Koerner and our producer Louis Bolton get to unpicking the world of B2B podcasting. No fancy jargon or stiff suits here—just a real conversation about why the heck we're doing a podcast. Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Meet Producer Louis 00:01:28 - Why On Earth Are We Doing a Podcast 00:03:22 - Building Trusts - The Currency of B2B 00:11:00 - Unique Challenges of B2B in New Zealand 00:16:58 - Growing New Zealand's B2B Marketing Community Connect with Dale LinkedIn: https://www.linkedin.com/in/dalekoerner/ Connect with LouisLinkedIn: https://www.linkedin.com/in/louisbolton/ SubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Is your sales funnel constipated? In this episode, we're talking with Lee Hunter about the sales funnel and why it's essential for starting conversations with potential clients. We'll explore how marketing can help unclog the funnel, focusing on generating leads and making conversions. Get ready to explore alternative approaches, build trust, and scale your business for sweet success.Timestamps 00:00:00 - Welcome to We Do B2B 00:00:41 - Leveraging Sales Funnels for Marketing Success00:07:47 - Sales Funnel in Building Brand Awareness00:12:29 - Improving Sales Funnel Efficiency and Collaboration00:22:30 - Sales Funnel's Importance in Marketing00:35:20 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

Get ready to redefine how you view trust in the B2B world. Together with our CEO and Co-Founder, Roland Leemans, we promise to guide you through understanding the enormity of trust and how it is not just an emotional virtue, but a key currency in the B2B context. Picture this: You've figured out how to cultivate trust within your organisation, but how do you extend that to your B2B buyer? This episode shares secrets to be a trusted advisor, using clarity, belonging & proof. Roland's tips on authentic leadership & psychology in marketing will be eye-opening. Timestamps00:00:00 - Welcome to We Do B2B00:00:41 - Meet Roland Leemans - A Wealth of B2B Marketing Experience00:01:39 - Why Trust Matters in B2B - Understanding its Core00:04:18 - Defining Trust - The BRAVING Acronym00:19:58 - Marketing's Role in Trust Building00:21:26 - Aligning Sales and Marketing Strategies00:24:26 - The Role of Leadership in Trust00:29:41 - Fostering Long-Term Customer Relationships00:31:08 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.

In this episode of We Do B2B, host Dale Koerner welcomes Henrik Arlund, COO and Co-Founder of BlueOcean, to discuss alarming research from the B2B Institute. The data reveals a misalignment between businesses' objectives and their belief in marketing's contribution. Henrik emphasises the critical role marketing plays in business success and provides insights on how marketers can demonstrate their value. They also discuss the need for marketing's involvement at the governance level. A compelling episode encouraging marketers to showcase their impact and secure a seat at the boardroom table. Timestamps 00:00:00 - Welcome to We Do B2B00:00:41 - Meet Henrik Arlund - A Wealth of B2B Marketing Experience00:01:53 - Shocking Numbers - Marketing's Impact on Business Objectives00:04:02 - The Misalignment in Business and Marketing00:10:35 - Bridging the Gap with Marketing00:12:29 - The Role of Marketing at the Governance Level00:20:17 - Demonstrating Commercial Competence00:27:03 - The Future of Marketing and Business Futureproofing00:29:21 - Growing New Zealand's B2B Marketing CommunitySubscribeWhen you subscribe to the We Do B2B Podcast, you're playing a key role in growing and supporting New Zealand's B2B Marketing Community. Share Your FeedbackGot something to say? We're all ears. Your voice is what powers this community – it can't grow without you. Connect with Us LinkedIn: https://www.linkedin.com/company/blueocean-agency/ Website: https://www.blueoceanagency.co.nz/podcast/YouTube: https://www.youtube.com/@WeDoB2BLet's roll up our sleeves and take on tomorrow together.