Podcast appearances and mentions of Hugh Thomas

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Play Episode Listen Later Mar 30, 2021 12:17

“Brand exclusives and community go hand-in-hand for brands. You need a great offer to get customers in your community.” @jadesai94 #DTCPOD“Communities can be brand-owned or not brand-owned. It just depends on the bandwidth you have.” @jadesai94 #DTCPOD“If you decide to create a brand-owned community, build it where your audience is. Don’t just build it on Facebook because it’s Facebook.” @jadesai94 #DTCPOD“Communities can be a great source of product feedback. They can tell you what new products they want next too.” @jadesai94 #DTCPOD“Make sure to have a qualification process on how to decide when customers can enter your exclusive community.” @jadesai94 #DTCPODWe Speak About:[00:45] Driving community and how it relates to exclusives[01:30] Benefits to offer to your community[02:40] Brands that do a great job with exclusives and community[04:45] Brand-owned communities vs non-brand owned communities[05:05] Companies that have brand-owned communities[06:35] How to build brand-owned communities[08:55] Advantages of building communities[11:05] What you need to run a communityBrand communities - it’s time to start building one if you haven’tEverybody knows the power of community. So why is it that some brands don’t invest in it?Brand communities can be a powerful tool when done right. They can be great sources of feedback, recurring revenue, and even reduce support tickets.A good community feeds off of each other and acts like an extra employee and a super customer, spreading the word about your brand and buying up a lot of products.Communities can be either brand-owned or not brand-owned. There’s no right or wrong choice between the two. They are just different.To get people to buy into your community though, you might need to sweeten your offerStay tuned as we discuss where to build communities, what’s a brand-owned community, brands that are crushing community, and more.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:Great DTC brand communities: https://socialladderapp.com/2020/02/11/4-dtc-brand-communities-we-love/Steps to build online communities: https://www.bigcommerce.com/blog/online-communities/#7-steps-for-building-an-online-community

The Story Of...Atlanta 1996

EquiRatings Eventing Podcast

Play Episode Listen Later Mar 10, 2021 117:18

Welcome to a brand new Eventing Podcast series. These longer, more documentary style shows will dig beneath the surface as we look back on some key moments in Eventing history. We get started with 'The Story Of...Atlanta'. Looking back, 25 years on, at an Olympic Games that was in the spotlight for Eventing. Difficult conditions, extensive research and a format change, we talk to some of those who were there. Special guests include Hugh Thomas, Dr David Marlin, Kate Green, Wendy Schaeffer Macdonald and Blyth Tait.

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#116 Hugh Thomas, CEO & Co-Founder of Ugly Drinks, on Disrupting Beverage Through Brand

Our Future

Play Episode Listen Later Feb 22, 2021 16:27

In #116, futurists learn from Hugh Thomas, CEO & Co-Founder of Ugly Drinks, a CPG drinks startup he founded in London in 2016 after a long stint working at major beverage companies. Hugh was sick of a world where big brands were marketing pure sugar concoctions and telling an aspirational story about consuming unhealthy products. To disrupt the status quo, Hugh launched Ugly Drinks, which aims to bring transparency to the beverage market through zero-sugar, zero-calorie carbonated drinks delivered DTC with buzzy, retro-styled packaging and gorgeous marketing. Since launching the company in the UK, Ugly has expanded into the U.S. and despite having a strong focus on DTC subscriptions, is available in retail locations! In this episode, Hugh discusses why he was crazy enough to launch the company, some of the wacky flavors he's thinking about like Pizza and Rain, and shares powerful lessons on the entrepreneurial journey. Don't miss this bubbly episode. A lucky Our Future listener is getting one free month of Ugly Drinks delivered to their doorstep. To be considered to win, repost this episode on your Instagram story and tag @ourfuturehq and @uglydrinks! Winners will be announced this week. Follow Hugh on Linkedin: https://www.linkedin.com/in/uglyhugh/ Subscribe to Our Future Newsletter to join our community of young entrepreneurs at https://www.ourfuturehq.com/ Follow us on IG: https://www.instagram.com/ourfuturehq/ Follow us on TikTok: https://www.tiktok.com/@ourfuturehq

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Las Brigadas Internacionales 2/2 (Resubida)

Solo Documental

Play Episode Listen Later Feb 21, 2021 46:09

Las Brigadas Internacionales fueron unidades militares compuestas por voluntarios extranjeros de más de cincuenta países que participaron en la Guerra civil española junto al Ejército Republicano, enfrentándose al bando sublevado contra el gobierno de la Segunda República. Según los datos manejados por estudios realizados en Estados Unidos por el Batallón Abraham Lincoln y por el historiador Andreu Castells, llegaron a participar un total de 59 380 brigadistas extranjeros; posteriormente, Hugh Thomas rebajaría la cifra de combatientes a 40 000, mientras que las más recientes investigaciones de Michael Lefebvre y Rémi Skoutelsky dan una cifra de casi 35 000. De estos, murieron al menos 15 000; al mismo tiempo los internacionales nunca sobrepasaron el número de 20 000 hombres presentes en los frentes en un momento determinado la guerra. La nacionalidad más numerosa fue siempre la francesa, con una cifra cercana a los 10 000 hombres, buena parte de ellos de la zona de París. La mayoría no eran soldados, sino trabajadores reclutados voluntariamente por los partidos comunistas (Comintern) o veteranos de la Primera Guerra Mundial. Su base se encontraba en la base aérea de Los Llanos, en Albacete. Las Brigadas participaron en la defensa de Madrid en 1936, las batallas del Jarama, Guadalajara, Brunete, Belchite, Teruel, Aragón y el Ebro, siendo retiradas a partir del 23 de septiembre de 1938, a fin de modificar la posición ante la intervención extranjera del Comité de No Intervención.

Las Brigadas Internacionales 1/2 (Resubida)

Solo Documental

Play Episode Listen Later Feb 20, 2021 47:10

Las Brigadas Internacionales fueron unidades militares compuestas por voluntarios extranjeros de más de cincuenta países que participaron en la Guerra civil española junto al Ejército Republicano, enfrentándose al bando sublevado contra el gobierno de la Segunda República. Según los datos manejados por estudios realizados en Estados Unidos por el Batallón Abraham Lincoln y por el historiador Andreu Castells, llegaron a participar un total de 59 380 brigadistas extranjeros; posteriormente, Hugh Thomas rebajaría la cifra de combatientes a 40 000, mientras que las más recientes investigaciones de Michael Lefebvre y Rémi Skoutelsky dan una cifra de casi 35 000. De estos, murieron al menos 15 000; al mismo tiempo los internacionales nunca sobrepasaron el número de 20 000 hombres presentes en los frentes en un momento determinado la guerra. La nacionalidad más numerosa fue siempre la francesa, con una cifra cercana a los 10 000 hombres, buena parte de ellos de la zona de París. La mayoría no eran soldados, sino trabajadores reclutados voluntariamente por los partidos comunistas (Comintern) o veteranos de la Primera Guerra Mundial. Su base se encontraba en la base aérea de Los Llanos, en Albacete. Las Brigadas participaron en la defensa de Madrid en 1936, las batallas del Jarama, Guadalajara, Brunete, Belchite, Teruel, Aragón y el Ebro, siendo retiradas a partir del 23 de septiembre de 1938, a fin de modificar la posición ante la intervención extranjera del Comité de No Intervención.

1056.50 | CEO and Co-Founder of Ugly Drinks Hugh Thomas

1056 Podcast

Play Episode Listen Later Jan 18, 2021 66:52

Episode 50 got UGLY (Drinks that is). We were joined by Hugh Thomas, Co-Founder and CEO of Ugly Drinks (starts at 26:14). He shared with us what it took to start Ugly Drinks, how they aim to combat the American and UK sugar addiction, as well as a few of his favorite beers he's had here in the US. You can find Ugly Drinks in most grocery stores across the US, or get it shipped right to your door at UglyDrinks.com. Follow them on social media @uglydrinks and you can follow Hugh @uglyhugh. (Use promo code UGLYHUGH for a nice discount at checkout) Follow us on Instagram for the latest Ten Fifty Sips Episode @1056podcast and be sure to leave us a 5 star review on Apple Podcasts

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S2, episode 2 | Hugh Thomas, CEO and Co-Founder Ugly Drinks

Unicorn Podcast

Play Episode Listen Later Jan 14, 2021 66:39

In season 2 episode 2, Simon talks to Hugh. Hugh Thomas is the NYC-based CEO and Founder of Ugly Drinks. Ugly is a flavored sparkling water brand, now available in over 15,000 stores globally and with offices in both the UK and US. Ugly believes in an omni-channel approach to business, and has built its business online as well as in traditional retail. Before starting Ugly, Hugh worked at Vita Coco in Europe, leading bra

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S2, episode 2 | Hugh Thomas, CEO and Co-Founder Ugly Drinks

PEP Talk

Play Episode Listen Later Jan 14, 2021 65:45

In season 2 episode 2, Simon talks to Hugh. Hugh Thomas is the NYC-based CEO and Founder of Ugly Drinks. Ugly is a flavored sparkling water brand, now available in over 15,000 stores globally and with offices in both the UK and US. Ugly believes in an omni-channel approach to business, and has built its business online as well as in traditional retail. Before starting Ugly, Hugh worked at Vita Coco in Europe, leading bra

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S2, episode 2 | Hugh Thomas, CEO and Co-Founder Ugly Drinks

Unicorn Podcast

Play Episode Listen Later Jan 14, 2021 66:39

In season 2 episode 2, Simon talks to Hugh. Hugh Thomas is the NYC-based CEO and Founder of Ugly Drinks. Ugly is a flavored sparkling water brand, now available in over 15,000 stores globally and with offices in both the UK and US. Ugly believes in an omni-channel approach to business, and has built its business online as well as in traditional retail. Before starting Ugly, Hugh worked at Vita Coco in Europe, leading bra

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[158] 2021 Vision with Hugh Thomas, Founder of Ugly

Wavebreak Podcast: Grow Your Shopify Store

Play Episode Listen Later Dec 21, 2020 39:48

Paving your own lane doesn’t come easy. Especially in a crowded, competitive space.But that’s exactly what the team over at Ugly has done, and in this episode we have CEO and Co-Founder of Ugly Drinks, Hugh Thomas.They’re a great example of a brand being competitive and standing out in a crowded marketplace. We talk about how they came up with their unique name, give examples of other well known brands that started with a unique name, and go in-depth about Hugh’s vision for the company.Everyone wants to build a big, growing business, but true vision is much more intricate than that.Hugh talks about vision in a way that makes you think bigger.As we head into 2021, this is a great episode to get clear on your vision for yourself and your company.The 5-Minute Ecommerce Email Marketing HackStop leaving money on the table. Without great email marketing, you're missing out on 6-7 figures per year of revenue and profit.Download this checklist, go through it, and in less than 5 minutes you'll know exactly what you need to do to increase your email revenue.This is our secret sauce and we're giving it all away for free, no strings attached.Click here to download the checklist for free.Links:Q4Method.comWavebreakPrivate email list for ecommerce leadersUgly DrinksBook an intro callLearn more about WavebreakThis episode is sponsored by...Klaviyo — Over 10,000 innovative brands are growing their businesses by listening and understanding to cues from their customers--easily turning that information into valuable marketing messages used to build highly segmented, automated email campaigns, such as win back campaigns or abandoned cart emails and more.Justuno - The best tool for conversion rate optimization is Justuno. Justuno customers see a 135% lift in revenue in the first year of using the platform thanks to features like their AI-powered upsells and cross-sells, and advanced targeting rules for tailored promotions to high-intent traffic segments. Sign up for a free trial and get 20% off your first year by using code WAVEBREAK.

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Reinventing an existing product and category (with Sam Nebel, Founder of Goodwipes)

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Play Episode Listen Later Dec 10, 2020 31:23

“Even if it’s just one or two degrees of innovation, being slightly innovative allows a brand to connect with people in a different, unique, and authentic way.” @goodwipes #DTCPOD“Any category that you go into is going to be competitive, whether that's online or in brick and mortar. Most likely, there will be something that exists that’s somewhat similar to what you are trying to achieve.” @goodwipes #DTCPOD“What made us most productive in our conversations with retailers was having a strong founder story and backing it up with market research and analytics.” @goodwipes #DTCPOD“Great brands need great operating teams. The brands that survive have great operating teams whether they make millions or thousands.” @goodwipes #DTCPOD“I see competition as a positive because it helps validate that the market exists.” @goodwipes #DTCPODWe Speak About:[01:05] About Sam[01:20] About Goodwipes[03:05] Why Sam and Charlie started Goodwipes[07:25] Sam and Charlie’s path to founding Goodwipes[08:55] How Sam and Charlie put together the money to start Goodwipes[10:20] How Goodwipes became a category leader[13:00] Sam’s thoughts on why we’re seeing a product reinvention revolution[16:05] Sam’s advice for getting your product in retail[19:10] What Sam thinks is possible for other brands looking to do product reinvention[21:10] How Sam is staying ahead of competitors[23:55] Sam’s advice for others trying to do product reinvention[25:50] Brands and people that Sam follows and looks up to[28:55] Sam’s advice for overcoming challenges[30:15] What’s next for GoodwipesHow to reinvent an existing product in a category that hasn’t seen much innovationSam Nebel, Founder of Goodwipes, joins the POD to talk about product reinvention. Sam knows a thing or two about product reinvention.His company, Goodwipes, sells disposable wipes.Even though disposable wipes have been around for a while, Sam and his Co-founder Charlie decided to take a stab at reinventing the space.No one was really innovating in disposable wipes so they decided to bring their wipes to the market as a high-quality, premium, and eco-friendly option.To bring a better product to the market, Sam and Charlie spent a good part of a year doing research and development.To reinvent a product category, you need more than a great founder storyThe part that put Sam and Charlie over the top was their attention to understanding the market. They had a fantastic founder story, but to convince retailers they needed more.Their understanding of the toilet paper market and how they could acquire customers was a big reason that retailers decided to supply their products.Sam and Charlie also had a great understanding of shoppers. They knew that many adults really didn’t want to shop for disposable wipes but were open to more brands that were value-driven.Goodwipes was able to capitalize on that market gap to grow.Even though Goodwipes had a first-mover advantage, they are constantly working to grow and maintain their share of the market.Stay tuned as Sam discusses his thoughts on product reinvention, whether there is still space to reinvent products, and how Goodwipes is staying ahead of competition.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.Mentioned Links:The Goodwipes website: https://goodwipes.com/Follow Goodwipes on Instagram: https://www.instagram.com/goodwipes/Connect with Sam: https://www.linkedin.com/in/sam-nebel-6417362b

Exposing Ugly Truths with Hugh Thomas (Ugly Drinks)

Journey Further Podcast

Play Episode Listen Later Nov 24, 2020 43:56

Ugly Drinks describes its sugar-free sparkling water as not only refreshing tasty, but refreshingly honest. Hugh Thomas and his team are on a mission to shake up the drinks industry, exposing the 'ugly truth' behind mass-marketed, sugary drinks. - Join the Journey Further Book Club: http://bit.ly/2r4fBWR Get in touch: podcast@journeyfurther.com

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5 great tips for eCommerce and DTC from some of the smartest founders and marketers (part 1)

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Play Episode Listen Later Nov 3, 2020 9:53

“The recovery rate for cart abandonment is almost 2.5x greater using texts than email.” @yotpo #DTCPOD“If you don’t have brand right, you’re going to be starting with a rocky foundation. Make sure to do this in-house and don’t outsource it.” @jjeremycai #DTCPOD“Having a clean list has helped us get really high open-rates. We automatically unsubscribe anyone who hasn’t engaged with an email in 120 days.” @nomadgoods #DTCPOD“Take things from culture that already exist and put them into your brand.” @DeeCharlemagne #DTCPOD“Every time we make another run of limited-edition cans we test something new in the process - content, email, new way of launching it.” @uglyhugh #DTCPODWe Speak About:[01:35] What we learned about SMS marketing from Yotpo[03:35] What we learned from Jeremy Cai, founder of Italic, on getting brand right[04:00] How NOMAD gets 70% open-rates on emails[06:00] How AVEC taught us to tell a better brand story[07:25] What learned from Ugly Drinks about how to test betterHere are 5 great tips for eCommerce and DTC from some of the smartest founders and marketersWe’re recapping five of our favorite tips from some of our most recent guests.These actionable tips are definitely worth their weight in gold.We have brought on a lot of great marketers and founders recently. As result, we have expanded our knowledge of eCommerce and DTC.They have shared great actionable tips that brands in eCommerce and direct to consumer can use right now to help grow their business.The tips span from SMS marketing to email marketing to brand storytelling and more.You will find some of the best tips in the quotes above. This recap also includes two tips from some of the guests featured in this episode.These tips are must-follows for brands. We highly recommend implementing all of the tips mentioned in the episode.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Founder Stories: Ugly Drinks co-founder Hugh Thomas shares how to build a strong brand identity

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Play Episode Listen Later Oct 27, 2020 27:33

“You shouldn’t look at the competition you should create a brand that stands for what you stand for and what you want to disrupt.” @uglyhugh #DTCPOD“I always recommend taking a night to sleep on ideas that can have a big impact on your business. Your thinking might be different the next morning.” @uglyhugh #DTCPOD“If you put a product into a store you probably won’t hear back until 12 months whereas with DTC you can get feedback within 2 weeks.” @uglyhugh #DTCPOD“Every time we make another run of limited-edition cans we test something new in the process - content, email, new way of launching it.” @uglyhugh #DTCPOD“The beauty of being a first-time founder is you get to be scrappy, make things happen, and learn from your mistakes.” @uglyhugh #DTCPODWe Speak About:[01:10] About Ugly Drinks [02:50] How Hugh came up with the idea for Ugly Drinks[05:20] The story behind Ugly Drinks’ branding[07:15] How Ugly Drinks’ brand identity has evolved[09:45] About Ugly Drinks’ big investment into community marketing[12:35] How Ugly Drinks gathers community feedback[15:50] What Hugh had to change to expand into the US market[18:30] The scrappy things Hugh and his team did to be successful[21:30] Hugh’s mentors and influences[24:20] Hugh’s advice for other foundersA great brand isn’t built overnightHugh Thomas, CEO and Co-Founder of Ugly Drinks, joins the podcast to talk about his founder story.A little about Ugly Drinks - it’s a beverage brand that sells flavored sparkling water.Even though Ugly Drinks has only been around 2015, Hugh and his team have built an incredibly strong brand.Every detail from what the company stands for, the imagery, and even the community has been carefully crafted.The Ugly Drinks brand looks like a finished product but the “ugly” truth is, the brand is continuing to evolve.Ugly Drinks has already had three iterations of the brand already. The first was to raise capital, the second version was the refinement, and the third version was done as the product expanded.As the brand grows, Hugh and his team keep testing out new ideas and new flavors to continue refining and growing the brand.Even the strongest brands need a strong communityUgly Drinks has built a strong brand internally and externally.For Ugly Drinks, even product users have branded themselves. The most loyal fans describe themselves as part of the Ugly Mob or Ugly Squad.The Ugly Mob has been a key part of Ugly Drinks’ growth. By having a strong community, the beverage brand has been able to accelerate word of mouth.The Ugly Mob isn’t just great for word of mouth though. Hugh and his team have helped foster a sense of community from the internal team as well.They have a private Facebook group that is used to collect product feedback. They also often ask buyers to give their feedback.Loyal fans are even asked to share ideas for new flavors. The ideas end up driving the product roadmap for Ugly Drinks.Stay tuned as Hugh also discusses how long it took to develop the brand, what they learned from entering a new market, and some of the scrappy things they have done to be successful.If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn. Mentioned Links:The Ugly Drinks website: https://uglydrinks.com/The Ugly Drinks Twitter account: https://twitter.com/uglydrinksThe Ugly Drinks Tik Tok account: https://www.tiktok.com/@uglydrinksHugh’s Twitter: https://twitter.com/uglyhugh

EP 10: The dark side of being successful

What do people do?

Play Episode Listen Later Sep 29, 2020 38:53

Hugh Thomas, the CEO & a co-founder of brand Ugly drinks seems like someone who has it all. He has built a successful international company of healthy carbonated drinks with creatively carved visuals. But there are so many obstacles and struggles to overcome behind building a brand. It comes with episodes of depression, anxiety, and responsibility to pay others while having to survive off of a minimum wage. In our conversation with Hugh, we discussed how many failures it takes to finally achieve what you strive for and how a successful entrepreneur can feel deeply unhappy.

Unbreakable Entrepreneur - 16

EmailGeeks at Home Drinking Coffee

Play Episode Listen Later Jul 27, 2020 64:30

Thanks for joining us for the season finale of EmailGeeks at Home Drinking Coffee Season 2! This week we're joined by Hugh Thomas, CEO and Co-Founder of Ugly Drinks, to cap off a great season of unbreakable guests. Feel free to grab a cup of coffee, tea, water, or whatever else floats your boat and join in on the fun! https://audiencepoint.com/blog/ https://www.linkedin.com/company/audiencepoint https://twitter.com/audiencepoint If you need a high quality vessel for your beverage of choice, check out the official mug provider of EmailGeeks at Home Drinking Coffee, Two Ridges Pottery: http://tworidgespottery.com/shop

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The Not - So - Ugly Drinks - Encore Show on The NexxtLevel Podcast

NexxtLevel Brands podcast

Play Episode Listen Later Jul 2, 2020 34:18

Hugh Thomas is the Co-founder and CEO of Ugly Drinks, centered around New York & London in the UK. He attended the University of Warwick and was the Student Brand Manager for Unilever before moving to HJ Heinz where he worked in marketing. He later went on to Vita Coco in the UK and before co-founding Ugly Drinks. Hugh wanted to create a healthy, relevant, and affordable product that would replace sugary soda products. This led him to create Ugly Drinks, a sugar-free, sweetener-free, zero-calorie drink that’s nothing artificial and definitely affordable. In this encore show, G. Steven Cleere talks with Hugh Thomas of Ugly Drinks about the origin of his company, the tools and resources that are necessary for someone to be a successful entrepreneur, and why it’s important to give back to the community. Here’s a glimpse of what you’ll learn: Why the name Ugly Drinks? How the Ugly Drinks company started The difference between retailing in the UK and the USA The target market of Ugly Drinks Tools & resources for success in entrepreneurship Hugh Thomas talks about giving back to the community through Girl up Hugh's experience at the Marketing Academy UK How Ugly Drinks is distributed and where you can find them Hugh's future plans for the company Hugh's advice to fellow entrepreneurs Subscribe and Listen on: iTunes Stitcher Resources Mentioned in this episode Ugly Drinks Girl Up The Marketing Academy Connect with Steve Kitchen2Shelf About Me NexxtLevel Marketing Sponsor for this episode Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.

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Distantly Social 61: Christina A Coakley & Michael Innocenti

The Original Cast

Play Episode Listen Later May 21, 2020 13:20

This is a bad idea. Taking Care - An Emergency Fund for the Washington Theatre Community MUSIC: “This Plum is Too Ripe” performed by Rita Gardner, Kenneth Nelson, William Larsen, & Hugh Thomas from The Fantasticks - Original Cast Album (1960), music by Harvey Schmidt, lyrics by Tom Jones Merch • Patreon • Twitter • Facebook • Email

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Hors Série 3 - Manuel de la représentation de l'esclavage dans la Caraïbe dans la fiction audiovisuelle française (2/6)

Karukerament

Play Episode Listen Later May 4, 2020 16:27

Yé Moun La ! Voici mon hors série 3 dédié aux enjeux de représentation de l'esclavage dans la fiction audiovisuelle française. C'est un hors-série en 6 parties. Voici l'épisode 2. "Où créer une histoire sur le thème de l'esclavage ?" Sources : The Trans-Atlantic Slave Trade DatabaseOlivier Pétré-Grenouillau, Traites négrières, essai d'histoire globale (2004)Hugh Thomas, Traite des Noirs : histoire du commerce d'esclaves transatlantique de 1440-1870 (2006) Générique : Escape Music (Feel it) de Mano D'iShango (feat. Yalisaï)Interlude : "Rien n'arrive sans rien" de Gage

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Hors-série 3 - Episode 2

Karukerament

Play Episode Listen Later May 4, 2020 16:27

Yé Moun La ! Voici mon hors série 3 dédié aux enjeux de représentation de l'esclavage dans la fiction audiovisuelle française. C'est un hors-série en 6 parties. Voici l'épisode 2. "Où créer une histoire sur le thème de l'esclavage ?" Sources : The Trans-Atlantic Slave Trade Database Olivier Pétré-Grenouillau, Traites négrières, essai d'histoire globale (2004) Hugh Thomas, Traite des Noirs : histoire du commerce d'esclaves transatlantique de 1440-1870 (2006) Opening and ending credits: Mano D'iShango feat. Yalisaï - Escape Music (Feel it) Interlude : Gage - Rien n'arrive sans rien Pour plus d'informations, visitez karukerament.com Twitter : @karukerament Instagram : @karukerament

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Prentice's Takeaways:Customers of challenger brands are agents of change.These customers are frustrated with the status quo, and Hugh and his team knew how to leverage this.At first, Ugly Drinks revealed the ugly truth about soda, then they used the platform to shine a light on gender inequality. The opportunity to engage with a fan-base who loathe the status quo is limitless. Show HighlightsSoda as we know it is deadCoconut water backgroundDisrupting the beverage game Challenging the status quo - ‘punk attitude' Zero sugar, sweeteners, calories, artificial flavorsFun marketingPurple cowAuthentic brandPositive rebel Greta ThunbergDigital marketingFeedback from consumers Company is young, consumers are youngUgly energy drinks Stand for more than selling a drinkConsumer rebellion Soda vs. Sparkling Water marketsDonating to charity ResourcesConnect with Hugh on TwitterConnect with Hugh on LinkedInUgly Drinks Website

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Hugh Thomas from Ugly Drinks on the Ugly founding story, what makes a truly sticky consumer brand, and how he defines success as a founder

Movers and Shakers with April Wachtel

Play Episode Listen Later Feb 18, 2020 61:01

Today's guest is Hugh Thomas. Hugh is the CEO and co-founder of Ugly Drinks, a flavored sparkling water brand founded in the U.K. Hugh and his co-founder, Joe met while working for Vita Coco coconut water before deciding to start their own business, disrupting the soft drinks industry. In the podcast today, we discuss: How Hugh and Joe went from Googling how to build a business in their apartment in London, to having distribution in nearly 10,000 stores across Europe and the United States What makes a truly sticky consumer brand How Hugh defines success as a founder, and so much more Hugh was such a wonderful guest and I hope you enjoy the interview as much as I did. If you do enjoy the interview, please share the podcast and we'd really appreciate if you can leave us a review in Apple podcasts. It really does help. Without further ado, please enjoy my interview with Hugh Thomas. Find Ugly Drinks On Instagram On Twitter On TikTok www.uglydrinks.com Find Hugh On Instagram On Twitter Find April: On LinkedIn www.aprilwachtel.com

united states ceo founders success europe apple brand consumer founding sticky defines googling vita coco hugh thomas ugly drinks how hugh

Words To Grow By - The Best of 2019

NexxtLevel Brands podcast

Play Episode Listen Later Jan 2, 2020 20:20

It is hard to believe that 2019 is over, and we are already speeding into 2020. The past year has seen this podcast grow with so many great guests and stories. Throughout the year there have been a variety of professionals and entrepreneurs with valuable insights and advice. Host G. Steven Cleere went back through the year's episodes and gathered together the responses from a specific question he asks every guest, and the result was a fascinating list of wisdom that must be heard. Listen in as G. Steven Cleere looks back at 2019 and what he has learned from the guests of the show. Here’s a glimpse of what you’ll learn: [00:51] Welcome to 2020! [01:55] Jeff Freeman of Del Monte Fresh [02:40] Todd Hanna of Belay On Advisors [03:25] Hank Watt of Nature’s Wild Berry [04:17] Kiowa Saunders and Ryan Fitzpatrick of Good Citizens [05:30] Greg Keller of Frontera Foods Inc. [06:16] Erica Liu Williams of Gr8Nola [06:50] Mark Samuel of IWON Organics [07:25] John Corcoran of Rise25 Media [08:15] Joe Millea of IMPACT Brokerage [09:00] Jessica Luengo of Naturally Clean Eats [09:45] Eric Quick of The Town Kitchen [10:15] Dave Hirschkop of Dave's Gourmet [11:01] Hema Reddy of Crafty Counter [11:30] Joe Martinez of Healthy Meals Supreme [12:14] Kara Goldin of Hint Water [12:54] Stephanie Nash of Stephanie Nash Marketing [13:18] Matt Perry of The GoodCrisp Company [14:18] Chris Fontenot of Our Life Foods/A Cajun Life [15:14] Lee Mokri of Byte Technology [15:44] Jim Simon of JiMMYBAR [16:38] Hugh Thomas of Ugly Drinks [17:22] Alex Bayer of Genius Juice [18:22] A big thank you to the guests and listeners so far Subscribe and Listen on: iTunes Connect with Steve Kitchen2Shelf About Me NexxtLevel Marketing Sponsor for this episode Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.

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Ugly Drinks on maintaining brand standards across a global team with Hugh Thomas

Playing for Keeps

Play Episode Listen Later Dec 30, 2019 32:42

Throughout season 1 of Playing for Keeps, we've talked a lot about the importance of upholding brand standards across different channel of communication. This can be really tricky for growing DTC businesses already- imagine doing it across two different markets simultaneously. This has been a huge focus for the Ugly Drinks team as they expand from the UK into the US. In this episode, Hugh Thomas, Co-Founder of Ugly, explains how his team is divided between markets, and how they bridge the two to create a brand that can speak globally AND locally. Glocally, if you will.

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Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas

The Food Startups Podcast

Play Episode Listen Later Dec 24, 2019 36:30

A discussion on mental health with our guests: Jeremy Smith - CEO of Launchpad Mark Samuel - Founder & CEO of iWON Organics Hugh Thomas - Co-founder & CEO of Ugly Drinks In this episode we trigger up some thoughts from three serial entrepreneurs who share their close encounter with it, how they crossed over to the other side and some daily best practices that keep your heart and mind healthy.

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How to build a brand both sides of the pond

Shopify Across the Pond

Play Episode Listen Later Dec 18, 2019 51:12

In this episode of Shopify Across the Pond, Hugh Thomas, CEO and Co-founder of Ugly discusses building a brand both sides of the pond with Shopify. Specifically, Hugh discusses: - Why he decided to be a challenger in a multi-billion dollar industry.- The principles that drive his brand and marketing.- The challenges of managing a growing team and business.Hugh is the CEO and Co-founder of Ugly and based in New York, USA.

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The Not-So-Ugly Truth About Ugly Drinks with Hugh Thomas

NexxtLevel Brands podcast

Play Episode Listen Later Dec 5, 2019 34:18

Hugh Thomas is the Co-founder & CEO of Ugly Drinks, centered around New York & London in the UK. He attended the University of Warwick and was the Student Brand Manager for Unilever before moving to HJ Heinz where he worked in marketing. He later went on to Vita Coco in the UK and before co-founding Ugly Drinks. Hugh wanted to create a healthy, relevant, and affordable product that would replace the sugary soda products. He ended up with Ugly Drinks, a sugar-free, sweetener-free, zero-calorie, nothing artificial, and affordable drink. In this episode, G. Steven Cleere is joined by Hugh Thomas to talk about the origin of his company Ugly Drinks, the tools & resources necessary for success in entrepreneurship, and giving back to the community. Here’s a glimpse of what you’ll learn: [01:25] Why the name Ugly Drinks? [04:50] How the Ugly Drinks company was started [10:45] The difference between retailing in the UK and the USA [13:25] Ugly Drinks's target market [17:10] Tools & resources for success in entrepreneurship [22:50] Giving back to the community through Girl up [26:40] Hugh's experience at the Marketing Academy UK [28:25] Distribution of Ugly Drinks & where to buy them [29:55] Hugh's future plans for the company [31:10] Hugh's advice to fellow entrepreneurs Subscribe and Listen on: iTunes Stitcher Resources Mentioned in this episode Ugly Drinks Girl Up The Marketing Academy Connect with Steve Kitchen2Shelf About Me NexxtLevel Marketing Sponsor for this episode Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.

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S2EP1: Hugh Thomas, CEO and Co-Founder of UGLY Drinks talks to us about BRAVE DECISIONS

Brand Growth Heroes

Play Episode Listen Later Nov 26, 2019 41:52

LISTEN AND RATE THIS EPISODE ON ITUNES HERE Welcome to Series 2 of Brand Growth Heroes! I’ve really enjoyed making the show and I do hope you enjoyed the first 10 episodes. If you did,...

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Episode 49: Building Ugly Can Be Beautiful

In the Sauce

Play Episode Listen Later Sep 28, 2019 52:25

Hugh Thomas is Co-founder and CEO of Ugly Drinks, the bright, groovy, retro looking cans of delicious, sugar-free, flavored sparkling water that just arrived from the UK after a few years of super successful sales across the pond. On this episode of ITS, Hugh and Ali break down Channel Strategy and how Ugly is growing from a UK direct to consumer brand into the US and our stores. They talk innovation and brand, and all sorts of ITS topics.In the Sauce is powered by Simplecast.

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19th Sunday Ordinary Time Year C with Father Hugh Thomas

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Play Episode Listen Later Aug 11, 2019 8:52

18th Sunday Ordinary Time Year C with Father Hugh Thomas

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Play Episode Listen Later Aug 4, 2019 13:47

Ep. 1: Moving to Warmer Climates, Monster lifestyle and When to Start Yoga with Hugh Thomas

Skate More Surf More Podcast

Play Episode Listen Later Jun 26, 2019 32:22

In this episode I sit down with Hugh Thomas, a marketing and athlete manager who spent 10 years working for Monster Energy. We discuss moving to warmer climates, the monster lifestyle and when to start yoga.

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Corpus Christi Year C with Father Hugh Thomas

father corpus christi year c hugh thomas

Play Episode Listen Later Jun 23, 2019 9:01

Trinity Sunday Year C with Father Hugh Thomas

father trinity sunday year c hugh thomas

Play Episode Listen Later Jun 17, 2019 10:14

Series Swap: Adam Yee of My Food Job Rocks and Hugh Thomas of Ugly Drinks

Cultured Meat and Future Food Podcast

Play Episode Listen Later Jun 6, 2019 53:35

This episode will feature another podcast, the My Food Job Rocks podcast! Adam Yee is the host of the My Food Job Rocks podcast, a podcast about food science and technology. On this episode, he interviews Hugh Thomas, co-founder of Ugly Drinks. The episode title is EP. 105 – The Beauty in Branding Ugly, with Hugh Thomas, CEO and CoFounder at Ugly Drinks. Thank you Adam and Hugh for a great discussion! You can learn more about Adam's podcast at www.myfoodjobrocks.com --- Support this podcast: https://anchor.fm/futurefoodshow/support

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Laurence de Mello - Op. James Bond & the Man from ODESSA (Pt. 2 of 2)

Forum Borealis

Play Episode Listen Later May 5, 2019 102:48

Investigative Reporter De Mello guides us further down the rabbit hole of post-WW2 history. Some topics touched: What did Hugh Thomas find regarding Bormann's dentistry? Why did TPTB move his corpse from Paraguay to Berlin? Can a gene test of Bormann's post-war daughter be attained? What route was his ratline & where did he move about? Did he ditch der führer? Why did General Colotto have meetings with Bormann in Plaza Hotel? Did the network control 750 global corporations? How much money was in play & what happened to it? Who controlled who? How is P2, CIA, & Gelli connected? What's the agenda of Bilderberg & EU? + Hear how Demello tracked down Gestapo Muller. :: :: :: :: All programs are gratis & listener funded. Please consider supporting our work and help cover costs by donating, subscribing to our channel, liking & sharing our posts. Subscribing to our website (https://www.forumborealis.net/contribute) gives you direct access to all shows before public release + various bonus & backstage clips. Our shows are chronologically arranged in different series collected in separate playlists. :: :: :: :: * Operation James Bond & the Man from O.D.E.S.S.A. - A conversation with Laurence de Mello (S01P12B) * © Forum Borealis. May not be reproduced in any commercial way. * Guest: Journalist Lady Laurence Laura Helen Pereira de Mello (https://www.forumborealis.net/guests) * Recorded: 14 April 2017 * Bumper music used with cordial permission from © Loopus.net * This Program is part of our first series called TIMELINE OF A BREAKAWAY CIVILIZATION (http://www.forumborealis.net/series)

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21.3.19

worcester clerical hugh thomas

Play Episode Listen Later Mar 20, 2019 90:05

All the best in local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. The engineer is Barry Heard and Clerical, by Janet Weaver.

21.2.19

Play Episode Listen Later Feb 20, 2019 91:27

All the best in local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. The engineer is Barry Heard and Clerical, by Janet Thomas.

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24.1.19

worcester clerical hugh thomas

Play Episode Listen Later Jan 23, 2019 93:44

All the best local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Kate Hudman. The engineer is Duncan Wynn and Clerical, as ever, Carol Hartle.

29.11.18

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Play Episode Listen Later Nov 28, 2018 89:43

All the best local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. The engineer is Barry Heard.

worcester hugh thomas

Insider Ep. 8: Why 'Digital First' Is The Ugly Way to Succeed

Taste Radio

Play Episode Listen Later Nov 16, 2018 26:35

Hugh Thomas and Joe Benn say the best insights and feedback about their brand come from an “Ugly Mob.” It may sound unseemly, but the mob is actually a group of loyal consumers of Ugly Drinks, a flavored sparkling water brand co-founded by Thomas and Benn. Based in the U.K., Ugly made its U.S. debut earlier this year via a direct-to-consumer platform and at independent retailers in metro New York. Despite differences in the British and American beverage markets, Thomas and Benn use a similar playbook for acquiring consumer insights in both countries, one rooted in a constant digital presence and interaction with its fans and customers. “We always have known that this is a digital brand and we think digital first and our consumer does as well,” Thomas said in an interview included in this episode. “In the U.K. we’ve developed a strong social media following with millennials and Gen Z consumers and we knew when we launched in the U.S. that was going to be something that occurred as well; that’s how the brand has developed, that’s how we speak, that’s who we are ultimately as a team.” Listen to our full interview with Thomas and Benn, who discussed growth planning for both the U.S. and U.K. markets and how feedback from the “Ugly Mob” has enabled to company to rapidly iterate and innovate Show notes: 1:33: FOMO? There’s Really No Need For That -- The hosts discussed recent additions to the BevNET Live Winter 2018 agenda, the conference’s list of registered attendees and why you should be wary of waiting to register for the event and the preceding NOSH Live show. They also riffed on Forbes’ annual “30 Under 30” list which includes Taste Radio alums, the DeCicco brothers, founders of Kitu Life, and Eugene Kang, the co-founder of Country Archer. 11:16: Interview: Hugh Thomas & Joe Benn, Co-Founders, Ugly Drinks -- We first featured Thomas and Benn way back in episode 31 of the flagship Taste Radio podcast. That was two years ago, and since then Ugly has undergone a major brand revamp, significantly expanded its retail presence in the U.K., and entered the U.S. market. In an interview with John Craven recorded in London, Thomas and Benn discussed changes in the brand and the U.K. beverage market, how their perspective of Ugly as a “digital brand” has shaped their overall business strategy, and why they are constantly tweaking the brand and products. Brands in this episode: Fiji Water, REBBL, Dry Soda, Ugly Drinks

How this UK CEO Is bringing the Ugly Truth to The States, with Ugly Drinks CEO Hugh Thomas

Brand Builder

Play Episode Listen Later Nov 5, 2018 33:45

This episode is all about Ugly Drinks, the UK’s first flavored sparkling water brand with no sugar, no sweetener and no calories. They’ve become a smash hit across the pond - today you can find them in 5000 UK stores - and this year they’ve been breaking into the states in a big way. Ugly is a bit of an “anti-brand” - but it’s not a “brand-less” product, not in the least. When everyone else is maybe going for this minimalist approach, Ugly has chosen a bold aesthetic. Ugly CEO and co-founder Hugh Thomas on the show this week joins us to talk about the origin story of the brand, plus their strategy for bringing the Ugly truth to the U.S. Links Ugly Connect with Hugh on LinkedIn Brand Builder is a co-production of SnackNation and ForceBrands.

1.11.18

Play Episode Listen Later Oct 31, 2018 87:42

All the best local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. The engineer is Barry Heard.

worcester hugh thomas

4.10.18

Play Episode Listen Later Oct 3, 2018 88:05

Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. The sound engineer is John Plush.

hugh thomas

06/09/2018

margaret brown hugh thomas

Play Episode Listen Later Sep 5, 2018 88:37

Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Margaret Brown. The engineer is John Plush.

06.09.18

worcester margaret brown hugh thomas

Play Episode Listen Later Sep 5, 2018 90:58

All the best local news from in and around Worcester! Evelyn Brock is the editor week, and she is joined by Paddy Fellows, Hugh Thomas and Margaret Brown. The engineer is John Plush.

14/06/2018

Play Episode Listen Later Jun 13, 2018 88:25

Evelyn Brock is the editor week, and she is joined by Paddy Fellows and Hugh Thomas. The engineer is Barry Heard, and administration is Janet and Hugh.

hugh thomas

17/05/2018

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Play Episode Listen Later May 16, 2018 89:45

Evelyn Brock edits for the first time this week, and she is joined by Paddy Fellows, Hugh Thomas and Moira Lowe. Engineer is Barry Heard, and administration is Janet and Hugh.

engineers hugh thomas

Ep. 118 - Breaking Down Branding with Fred Hart, Creative Director at Interact on Shelf

My Food Job Rocks!

Play Episode Listen Later Apr 23, 2018 66:28

Fred Hart contacted me after listening to my interview with Hugh Thomas and was so inspired by it, he contacted me to be on the show. Fred’s pretty legit, he’s been a speaker for Expo West, has an awesomely inspiring team, and the dude just oozes passion. We talk a lot about the power of branding, and the nuances it really takes to make a brand stand out. We don’t only say the power of say, words, but the power of color, the power of being different, and small design tweaks to make it stand out. Other big topics are about my favorite topic, how to be more creative, why Boulder has such a powerful natural food community and the beauty of being obsessed with your work. Fred also was generous to share his expo west experience. Attached is his team's massive photo collection of the expo. And his article about it! Sponsor - BAKERpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Sponsor – FoodGrads If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads. It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector. Nicole is offering free job postings in the next two months and I highly suggest taking this offer. Email nicole@foodgrads.com and she'll give you instructions. Join FoodGrads today! Just go to Foodgrads.com Sponsor – ICON Foods Unless you have been living under a rock you can not get away from Halo Top Ice Cream’s amazing success with their under 300 calories per pint ice cream. What’s a frozen dessert manufacturer to do to compete? Pick up the phone and call Icon Foods at 310-455-9876 or find them on the web at www.iconfoods.com that’s what. They have a new HiPro Ice Cream Dry Mix that delivers amazing mouthfeel and sumptuous flavor all under 300 calories per pint. But, here’s the best part; you simply add the HiPro dry mix to any milk type, add glycerin and inclusions and you are off to the races with an amazing finished product lickity split. Icon Foods HiPro Ice Cream Dry Mix comes in hard ice cream mix, soft serve, vegan and wait for it… Keto. Call my friends at Icon and let them ReformulateU. 310-455-9876. Show Notes How did you meet Hugh Thomas: Through BevNet. How did you meet Alex Oesterle: I’m in Boulder and he’s in Denver How did we all meet each other?: We’re obsessed When someone asks what you do for a living, what do you tell them?: I build food brands. I work at a creative agency, with 16 people, We work exclusively with the food and beverage company and work on packaging and brand consulting How do you prepare to brand?: Holy trinity: Client, Category, Consumer Client: Who’s the client? Category: For example, water is a commodity but can be branded to anything go to 14 food and beverage trade shows If it doesn’t resonate with the consumer Scenario, what’s more important, more claims or fewer claims?: If I throw you 6 tennis ball at once, you’ll probably not catch any of them. But throwing one is easy to catch. We want you to catch one. However, claims can be used abundantly People don’t read, but they recognize. Romancing the brand: Sprite: Hip hop Artists are like Sprites. Cool, icy or crisp. Bobo’s Oat Bars: Beyond being an oat bar, what makes this product unique?: The bar is named after her own daughter. Coffee shops exude this too so we sell Bobo’s at coffee shop Creativity is so subjective that there’s only variying degrees of wrong Is creativity a muscle?: I do, and I think that as kids we’re the most creative and we lose creativity though most people can build it up How do you train creativity: I break down creative pieces like documentaries and see how I can make it How Adam gets creative: I argue with different people and that’s a good thing. How do you Do people come to you or you go to them?: Clients come to us either through referrals or trade shows. Entrepreneurs who talk to us just get it and want to go forward. At the end of the day, it’s about sharing a vision. If you don’t want to have a beer with them, you shouldn’t be working with them. Did you join Interact in the beginning?: I left San Francisco 2.5 years ago to grow Interact from 3 people to 16 people. We went to their own branding Describe the steps it took to get to where you are today: In college, I didn’t party too much, but I loved the design. For design, do what you love, and the money will follow if you work hard enough. Food and Beverage Industry: Food and beverage is probably the most stimulating and captivating industry because it’s competitive design. No other industry competes with each other for the “share of stomach”. I have to interrupt a consumer’s shopping behavior. Interview with Alex Oesterle What catches your eye in grocery store?: People don’t read, they recognize. For example, Coke is red, Tiffany is teal. Color is huge. Brand identity is huge. For example, Monster Energy Monster claw. Shape too. For example, Voss water bottle. Method cleaning. The tear drop bottle. A lot of natural categories are switching to bright color. You should always challenge your catrgory, but not your consumer. We’d have to find different ways to see if the color is different, but effective Goodbelly – did not want to do white. They owned black and black is the color of efficacy. Color Psychology: We don’t adhere to it a lot because if everyone did it, everything would be red. You have to keep in mind the context of the brand How do you become more innovative?: It takes a willingness and a confidentness to take a leap of faith. Tension leads to attention. If I describe a cookie, it can’t be just any cookie. It has to be unique. Do you guys use small tests to show tension?: Depends. Small brands trust their gut. Big brands is a bit harder. For big brands, you have to maintain equity and give a breathe of fresh air. On buyouts: You have the chobani’s and KINDs of the word where they maintain their independence. The small companies can innovate, the big food has the power of scale. As long as big food leaves their acquisition alone, then it becomes beneficial. Annie’s Foods RX Bar Justin’s Nut Butter Independence is something that big food recognizes is really important. What kind of food trends and tech is really exciting you right now?: Cannabinoids. We’re in the heart of it in Colorado. Adaptogens are popping up too. Rebel Coffee is doing something. Ashwagandha Holy Basil About Cannabis and CBD: No market leader just yet. No one has necessarily been adding it directly to food. Is it legal?: It’s in this weird gray space. The biggest challenge the food industry has to face?: Better defining sustainability. It could be privatized, not heavily regulated, but it can be. Rotten documentary: It exposes the darker side. Boulder Colorado: Has a history of natural food. For example, White Wave Foods. Celestial Seasonings was founded here, a lot of outdoors Naturally Boulder Naturally San Francisco/Naturally Bay Area What is the one thing in the food industry you’d like to know more about?: The supply chain. How does it all work. Saffron Brands Chobani Was there a brand that inspired you to get into food?: Monster Energy Drinks. You can add so much to improve a food brand. Most people think that logos are word-based, but they are actually pictoral. Alex Oesterle’s interview with Brandon Roten and Wendy’s Some brands don’t want to be the best and use it as their advantage CEO of Taco Bell moves to Chipotle Even though Chipotle is taking a beating, it still has a strong brand integrity. If this CEO can activate that, it will work Missy Schaaphok Episode Kardashians tweet about Snapchat Do you have any advice for anyone who wants to go into your industry?: The creative industry is very blue collar. You need to let your obsession drive what you do. What’s your favorite interview question to ask?: If they were a crayon what would you be? Adam’s answer: Dark Blue Describe it to a blind person: Right before the sunset, that is dark blue. What do you think colleges should teach more of?: Soft skills Do you have any advice for speaking gigs?: Having something to say. Don’t talk about yourself but just share knowledge Keep doing some work. Post and talk on forums and blogposts. That’s how you build rapport John Kraven Where can we find you for advice?: Interact boulder Instagram. Fred@interactboulder.com

#053: The Ugly Truth with Hugh Thomas

Screw it, Just Do it

Play Episode Listen Later Feb 13, 2018 38:36

"Our target consumer is 18-40 year olds who are beginning to read more and more about what they're eating and drinking. And maybe they're tired of what's happening in politics with fake news and alternative facts and not knowing what is true anymore. We have that strong tone of voice and what we're seeing is people get that and feel that. They're reading about nutrition and becoming fans of what we do and the movement we're trying to be a part of." I speak to Hugh Thomas, Co-founder of Ugly Drinks, a range of fruit flavoured sparkling waters with no sugar, sweeter, calories and no artificial ingredients. Hugh and co-founder Joe Benn launched Ugly as a response to a soft drinks industry that they felt was overly sweetened and frustrated by the deceptive branding of many of them. Now many think sugary and sweetened drinks cause many of the issues associated with diabetes and obesity. Hugh and Joe decided to do something about it and create a healthy, affordable and fun alternative with Ugly Drinks where the beauty is all on the inside." Let's startup.

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Ep. 105 - The Beauty in Branding Ugly, with Hugh Thomas, CEO and Cofounder at Ugly Drinks

My Food Job Rocks!

Play Episode Listen Later Feb 12, 2018 51:24

Sometimes you just browse the internet and you see a product that just is so noticeable that you have to take a look at it. This is Hugh Thomas’ company Ugly Drinks in a nutshell. A bright, light blue can with various bold flavors, and the U looks like a tongue, like it’s teasing you. Not only that, but Ugly Drink’s clever marketing campaign is eye catching and a bit tongue in cheek! Ugly Drinks was kind enough to give me some ads to show, which you can see on our website. Hugh posts regularly on linkedin promoting his company but does it in a way where I want to know more about his company. Success after success, funny ad after funny ad, I just loved the way his team is challenging the soft drink market! I had to have him on the show and I am so glad I did. Not only did I learn about the creativity in marketing and branding behind Ugly Drinks, but Hugh gave really clear, transparent advice to help the budding food entrepreneur excel to their level. So if you want to hear how to start and market a food company from the ground up, Hugh gives great tactical advice to do this! From choosing a manufacturer, to leaving your job, to getting into stores, and so much more. Soon to be launched in the United States around the time this podcast airs, keep an eye on these guys. Not because they’ll be dominating, I mean, they definitively might, but this company is just a fun, bright, brand, and I’m sure that if you follow them, they will take you for a wild ride *NEW* Sponsor - Bakerpedia This episode is brought to you by BAKERpedia – your one-stop, resource that answers all your questions on industry trends, ingredient information, food safety and more. It’s shared knowledge, freely available, always. BAKERpedia.com – we do all the thinking so you can focus on your business. Sponsor – FoodGrads If you are even just a little bit interested in a career in food & beverage, you should join FoodGrads. It’s an interactive platform where you can hear about different careers, hear from your peers, have a voice and share your story as well as ask specific questions and get feedback from industry experts across the sector. You can create a profile, add your resume and search for co-op, internships and full time opportunities just for Food Grads. Employers can find you too, they can recruit you for jobs and projects they need help with to give you the relevant industry experience you need. Join FoodGrads today! Just go to Foodgrads.com Sponsor – ICON Foods So let me pose this question to you food developers and R and D colleagues out there in Podcast land. Have you even run into a situation where you have marketing breathing down your neck to accomplish the impossible? I’ll bet. This is where my friends at Icon Foods can play a roll. Their ReformulateU initiative is in place and ready to help you reformulate with Clean Label Sugar Reduction in mind. Icon’s CEO Thom King was on one of my podcasts a while back and he literally wrote the book on cutting out sugar. His book Guy Gone Keto comes out in late March. If you are looking to cut down on your added sugars in your formulas and want a reliable supply chain partner in clean label sweeteners and ingredients look no further than Icon Foods. www.iconfoods.com or give them a call at 310-455-9876 Question Summary When someone asks what you do for a living what do you tell in a sentence or less?: I try to build a rebellious healthy drink brand Ugly is a flavored sparkingling water with no artificial flavors. We stand for the ugly truth For example, we targeted Red Bull. Most sugary drinks have the same taglines. They talk about how it improves people’s lives but not their health. Have you gotten criticism on your aggressive ads?: No, people are very receptive. People should have choice and transparency How did you meet your cofounder?: Thomas and Joe met in a drink company. Thomas was in marketing, Joe was in sales. Originally had a still bottle drink but consumers wanted canned sparkling water. The first step was: how do we even make this? Called a lot of manufacturing facilities. A lot of people said “no” but eventually found one. How do you have people validate a food product?: Start small, make your own batches and go to farmer’s market. Once you see repeat basis, you have something. You can test on a farmer’s market or even online. How do you find a copacker?: To get a copacker to notice you, invest in a domain name and email, and a logo to show that you are legitimate. If they can’t help you, you have to follow up: “do you know anyone who can?”. This question helped a lot. The steps you took to get to where you are today: I finished university and started at Heinz brand management team. Then I joined a smaller startup as their first marketer and had to do everything. The brand grew massively (he met Rihanna!). I met my cofounder and left when the team had 60 people. What is the different in working in a big company versus small company?: I hated structure in a big company but I missed it in the small company. You should have a simple plan as too much structure will overbear you. For example: We aligned our team to do store demos and not big shows. This allowed us to focus and refine. As the team grows, you can improve structure. Doing store demos helped a ton with communicating the brand to people. How long did it take you to transition full time to Ugly?: Thomas and Joe came up with the idea in 2013. Thought it would take 2-3 months, took 18 months to start. 9-5 job and production fumbles, legal fees, etc caused some delays. Was there a concrete period where you had to quit?: You need a 3 month notice period. We had to talk to the CEO and he gave us his blessing. We did 3 month runway from leaving our jobs and getting into stores. How did you get into stores?: Joe had some connections, but sometimes you have to get into the trenches Why did people accept your project?: The UK wants to try new things. Our team is super energetic and have people give us a chance Lisa Tse I always thought London had terrible food: In the past, yes. In the last 4 years, the CPG industry has innovated in London. The supply chain got more interesting. Jamie Oliver also was a huge factor of making people more adventurous and health contious My Food Job Rocks: The best feeling is seeing someone with your product walking down the street with someone. What do you look for in your first couple of employee?: Passion matters more. IQ and EQ matters a ton. Lots of varying skill sets. What type of food trends and tehcnologies are exiting right now?: Online commerce. There will be a lot of food that will be sold online. Plant based protein will also be popular because it’s appealing to all eaters. It’s better for your body and better for the world. Cold brew coffee and kombucha is exploding in the UK What is the best social media space for food brands?: Instagram and Facebook. Your website needs to be set up to handle the user experience. Have them “go into the funnel” What is the biggest challenge the food industry has to face?: The food industry needs to understand how the digital world works What is one thing in the food industry you’d like to know more about?: Microbiology! It would help me sleep better at night. We are creating products, they need to be safe. Who inspired you to get into food?: I’ve always loved how brands affect people. I’m excited in how my brand gave impact. What type of brands do you admire?: Hippeas and RXBar What makes a great marketing campaign?: You have to understand the consumer and understand what that consumer’s like Romancing the Brand Favorite Quote: You’re the average of the 5 people that you spend the most time with Favorite Book: The Obstacle is the Way by Ryan Holiday Favorite Kitchen Item: Toaster Other books by Ryan Holiday’s Growth Hacker Marketing, Ego is the Enemy, Perennial Seller Favorite Meal: Surprised my mom for lunch at The River Café in London. Jaime Oliver learned to cook there. It’s the people you’re with that matters. Any advice for food entrepreneurs?: Be patient and don’t spend money. Also really think a lot about your brand and vision. Where can we find you?: email me at hugh@uglydrinks.com, @uglyhugh, at linkedin How about Ugly?: We’re launching in the US early 2018! You can find us anywhere. Talk to us at hello@uglydrinks.com. We want to pay it forward.

#001 - Hugh Thomas, CEO 'UGLY Drinks' - Set HUGE Goals & Exceed Them

Take FL1GHT

Play Episode Listen Later Jan 23, 2018 64:56

Join me as I sit down with Hugh Thomas. Founder of Ugly drinks, for the very first episode of Take FLIGHT.

How to overcome obstacles and stay persistent to achieve your goal with Hugh Thomas

The Adelaide Podcast

Play Episode Listen Later Dec 7, 2017 47:28

Want to find out how a rebellious entrepreneur thinks?Hugh Thomas and Joe Benn wanted to reveal the ugly truth behind soda brands' messages and disrupt the industry, by creating an affordable, carbonated drink full of authenticity, rebelliousness and fun! And they've done just that with Ugly Drinks. Within a few short years you can now find Ugly in more than 1500 stores in the UK and soon in America!Hugh and I talk about his rollercoaster journey so far as well as….What it takes to start a businessHow entrepreneurs thinkHow Hugh and his team are changing the world one drink at a timeWhere to start if you want to create a creative brandHow one failure has led to their successWhat being an entrepreneur is all aboutHow to overcome an obstacleHow to stay motivated and focusedAND MORE!Find the show notes here: https://adelaidegoodeve.com/2017/12/07/hugh-thomas/ (https://adelaidegoodeve.com/2017/12/07/hugh-thomas/)

america uk goal ugly achieve persistent businesshow overcome obstacles hugh thomas ugly drinks joe benn

#5: Glug Ugly

FOCUS on CEOs

Play Episode Listen Later Jun 19, 2017 15:25

Ugly Drinks is the soft drinks company disrupting the soda market with their refreshing cans of sparkling water with natural flavorings. Hear the startup story from founder Hugh Thomas and learn about the success and struggles encountered on the journey so far.

ugly glug hugh thomas ugly drinks

04/05/2017