Podcasts about accelity

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Best podcasts about accelity

Latest podcast episodes about accelity

Scared Confident
Living a Life of And with Jackie Hermes

Scared Confident

Play Episode Listen Later Jul 11, 2024 33:51


In this episode, Jackie Hermes, the CEO of Accelity, joins Tiffany to discuss how they're growing and evolving both at work and at home. Jackie shares a big step she's taken recently—promoting a long-time team member to shareholder and partner, marking a transformative moment in her company's leadership. She and Tiffany really dig into why trust is so crucial when you're moving team members into big roles and how it's changed the way they lead. Jackie also gets real about being a working mom and the wonderful, diverse family she's created with her kids, both biological and adopted. She lets us in on what parenting looks like for her day-to-day and the deep impact adoption has had on her family. They don't shy away from the tough topics either, like dealing with uncertainty, the need to take a break for personal growth, and how they manage to keep a balance between their personal well-being and their professional lives. This episode is a must-listen for anyone drawn to stories of leadership, family, and the courage to shape a fulfilling destiny while maintaining a supportive home and work environment. For more from Tiffany, sign up for her newsletter. Connect with Jackie Website LinkedIn Timestamps: [00:00] Intro [03:53] Embracing unpredictability [08:26] What got your attention? [12:11] Giving yourself permission to say no [15:20] Deciding to put a president in place [19:06] Journey as a working mom [21:25] The beauty of adoption [26:13] Living a life of And [31:23] What advice would you give to your 24 year old self? [33:17] Connect with Jackie

Peak Performance Selling
Thriving in Sales Leadership: Nurturing Wellness and Human Connection in Teams with Jackie Hermes

Peak Performance Selling

Play Episode Listen Later Nov 16, 2023 11:36


In this episode of Peak Performance Selling Podcast, Jackie Hermes, an esteemed sales leader, shares insights on fostering sustainable peak performance and well-being within sales teams. The discussion revolves around building self-awareness, promoting wellness initiatives, the significance of authentic leadership, and creating a supportive work environment.PEAK PERFORMANCE HIGHLIGHTS QUOTES"You cannot show up and perform at work or in the rest of your life if you are not taking care of yourself." - Jackie Hermes"Feel your feelings all the way. You can't just push it out and pretend it's not happening." - Jackie Hermes"Success to me today is just me being happy and having a practical level of happiness where I'm happy more than I'm not." - Jackie HermesYou can connect with Jackie Hermes through the link below.LinkedIn: https://www.linkedin.com/in/thejackiehermes/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/MyCoreOs.com: http://mycoreos.com/Podcast: https://www.mycoreos.com/podcastTwitter: https://twitter.com/jbenj09

Peak Performance Selling
Mastering Financial Freedom & Balancing Parenthood with Jackie Hermes

Peak Performance Selling

Play Episode Listen Later Nov 14, 2023 8:05


In this episode of Peak Performance Selling Podcast, host Jordan Benjamin engages in a riveting conversation with Jackie Hermes, a seasoned entrepreneur and mother, about unconventional financial strategies, fostering a mindset of abundance, and finding equilibrium between business leadership and parenthood. Jackie shares her journey of overcoming financial hurdles, achieving debt freedom, and nurturing her children's financial literacy through hands-on experiences. The dialogue delves into the power of neuroplasticity, self-care routines, and the pivotal role of self-love in fostering success both personally and professionally.PEAK PERFORMANCE HIGHLIGHTS QUOTES"It's all possible, anything's possible, if you take the right approach and you have an open mind.""In order to show up for other people and be a good parent and a good coach, you have to show up for yourself first.""As you get older, you realize the importance of physical and mental health."You can connect with Jackie Hermes through the link below.LinkedIn: https://www.linkedin.com/in/thejackiehermes/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/MyCoreOs.com: http://mycoreos.com/Podcast: https://www.mycoreos.com/podcastTwitter: https://twitter.com/jbenj09

Peak Performance Selling
Stress, Recovery, and Entrepreneurship with Jackie Hermes

Peak Performance Selling

Play Episode Listen Later Nov 9, 2023 11:52


In this episode of Peak Performance Selling Podcast, Jackie Hermes delves into the nuances of sustained peak performance, stress management, and the entrepreneurial journey. Jordan and Jackie discuss the importance of recovery, stress awareness, the critical role of sleep, goal setting, and strategies for building a personal brand on LinkedIn.PEAK PERFORMANCE HIGHLIGHTS QUOTESJackie Hermes: "I have never woken up after a good solid eight hours of sleep and felt the same the next day."Jordan Benjamin: "It's about the action. It's about the execution."Jackie Hermes: "I mean, it's not something that you're just like, 'Oh, suddenly you're blowing up on LinkedIn.'"Jackie Hermes: "Peak performance isn't solely about pushing hard; understanding recovery and recognizing stress cues in the body are crucial for sustained success."You can connect with Jackie Hermes through the link below.LinkedIn: https://www.linkedin.com/in/thejackiehermes/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback.Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/MyCoreOs.com: http://mycoreos.com/Podcast: https://www.mycoreos.com/podcastTwitter: https://twitter.com/jbenj09

Peak Performance Selling
Bootstrapping Success: Navigating the Journey of Sustainable Sales Growth with Jackie Hermes

Peak Performance Selling

Play Episode Listen Later Nov 6, 2023 10:46


In this episode of Peak Performance Selling Podcast, host Jordan Benjamin interviews Jackie Hermes, the CEO of Excellity, an agency supporting SaaS startups. Jackie shares her journey as an entrepreneur, discussing the challenges, pivotal moments, and the strategies she employed in navigating the world of sales, women's entrepreneurship, and the nuances of running a bootstrapped company. The conversation delves into her personal experiences, the trials of financial stress, and the resilience required to achieve sustainable growth in the competitive landscape.PEAK PERFORMANCE HIGHLIGHTS QUOTES"I'm still reshaping my mind constantly as we all are and should be.""You have to sell and use that money to fund your growth... It's very, very difficult to grow a bootstrap company because you don't have any money.""People aren't always necessarily proud of the rate at which they grow when bootstrapping... I've built a couple million dollar company. I should be proud of that.""Thankfully, I go to therapy. I do a lot of my own self-work and mindset work... It's the cycle of recovering from this stuff and it gets faster and faster the more you learn."You can connect with Jackie Hermes through the link below.LinkedIn: https://www.linkedin.com/in/thejackiehermes/If you're listening to the Peak Performance Selling Podcast, please subscribe, share, and send us your feedback. Jordan Benjamin: https://www.linkedin.com/in/jordanbenjamin/MyCoreOs.com: http://mycoreos.com/Podcast: https://www.mycoreos.com/podcastTwitter: https://twitter.com/jbenj09

Ellevate Podcast: Conversations With Women Changing the Face of Business
Episode 382: A Crash Course in Entrepreneurship, with Jackie Hermes

Ellevate Podcast: Conversations With Women Changing the Face of Business

Play Episode Listen Later Jul 31, 2023 37:45


We sit down with Jackie Hermes, Founder and CEO of Accelity, to discuss incorporating AI and new trends, building her B2B marketing agency, and how to recognize when you're overextended.

Speak as a Leader
28: How to build a 7-figure personal brand with Jackie Hermes, CEO & Founder, Accelity

Speak as a Leader

Play Episode Listen Later Jun 23, 2023 43:58


Jackie Hermes built her B2B marketing agency from $0 to 7-figures with no funding. And half of that is through building her personal brand. We talk about becoming a LinkedIn content creator and thought leader and how Jackie learned the art and skill of speaking well. I'm your host, Nausheen I. Chen. I'm a leadership communications coach. I've helped 100+ leaders in 6 countries speak confidently on stage, on camera and in person. If you enjoy this episode, please take 5 seconds to give us 5 stars.

Agency Life
3 Steps to Avoid Furious Clients w/ Jackie Hermes

Agency Life

Play Episode Listen Later Jun 22, 2023 39:20


Have you ever had a client who asked too much of you, but you just didn't know how to say “no?" What about a client who disrespected your team and needed to be cut loose? How do you even begin to have those tough but necessary conversations?Jackie Hermes, founder and CEO of Accelity and host of The Art of Entrepreneurship, joins the podcast to talk about parting ways with clients that just aren't a good fit for your agency. She discusses the importance of clear lines of communication, expectations, and boundaries, as well as what to do when those boundaries are crossed.Connect w/ Jackie: https://www.linkedin.com/in/thejackiehermes/Check out The Art of Entrepreneurship: https://www.jackiehermes.com/podcastWant to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes, and find more content at teamwork.com/agencylife. This podcast is brought to you by Teamwork and produced in collaboration with Circle Audio.

The Marketing Millennials
171 - How to Deal with Budget Cuts, with Jackie Hermes

The Marketing Millennials

Play Episode Listen Later Jun 20, 2023 30:23


On this week's pod, Daniel and special guest Jackie Hermes, CEO of Accelity, chat about the difficult aspects of building an audience, generating leads, and investing in paid advertising. What should a marketing plan look like when you're dealing with budget cuts? What are the most effective behaviors when it comes to building an audience? And why is it important not to put your marketing eggs all in the same basket? Then, Jackie and Daniel discuss the more annoying aspects of lead generation, including why bickering over attribution is so common within marketing and how marketers can step outside of that singular and self-destructive mindset and start taking ownership over pipeline generation.0:00 Intro/Background3:20 Working with Budget Cuts6:20 Setting Up a Marketing Plan10:07 Paid Advertising22:23 The Role of Marketing28:50 A Hill to Die On Follow Jackie: LinkedIn: https://www.linkedin.com/in/thejackiehermes/Instagram: https://www.instagram.com/thejackiehermes/Website: https://accelitymarketing.com/contact/ Follow Daniel:Twitter: https://www.twitter.com/Dmurr68LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today. Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

Stories of Selling Human
From Being Reluctant with Sales to CEO, Jackie Hermes, Founder + CEO, Accelity

Stories of Selling Human

Play Episode Listen Later Apr 5, 2023 45:02


Summary:Jackie Hermes is the founder and CEO of Accelity - An agency born from software, whose team has years (and years) of hands-on experience working with high-growth B2B software companies. Accelity began as a one-woman consultancy blossomed into a kick-ass team of 20 and counting and a group of amazing, loyal clients all over the US. Jackie started her entrepreneurial journey with cookies. Really. A vegan cookie company… and she wasn't vegan. She turned four cookie recipes into a business—designing packaging, finding a kitchen and making the cookies, eventually outsourcing production, then selling and establishing distribution to 12 grocery stores around Wisconsin.Outside her professional life, Jackie was a foster parent for two years and two of her three kids were adopted in Milwaukee. She enjoys travelling, fitness, exploring Milwaukee and playing a whole lot of Star Wars Trouble with her kids. This episode with Jackie packed alot of goodness on how Jackie moved from being someone that was really resistant with selling and networking to running her own company. She realized that most of the skills she was good at with connecting with people were actually some of most useful skills in selling anything. Learn how Jackie tapped into her strengths and used them to her advantage so you can too! Key moments:04:58 - Start from an emotional place before doing business14:20 - Asking meaningful questions instead of "grilling" someone22:15 - We are all in sales. Using your traits in a different context.Connect with JackieLinkedINAccelity MarketingConnect with Us!LinkedIN: Website:

Welcome To Eloma
Being a Vulnerable Leader with Jackie Hermes

Welcome To Eloma

Play Episode Listen Later Apr 6, 2022 36:33


In this episode, Kiley talks with Jackie Hermes of Accelity Marketing. Jackie bootstrapped her company from 0 to 7 figures with no partners and zero funding. Jackie shares what she has learned with her fellow entrepreneurs and marketers in a variety of formats, from keynote speeches to tactical breakout presentations. Jackie shares her business challenges, experiences in the pandemic, and what strategy she used to face it. Tune in to this episode to learn more about Jackie Hermes. Highlights: 05:21 – I think that I had to get even more honest with my employees during Covid and I was kind of forced to. We lost 40% of our business in the 1st two weeks of Covid. 08:56 – We are doing this as fairly as possible so there were some people that had more work and some people that had less work and we're all going to take this hit together. 16:14 – I definitely think that being transparent shows people that you do respect and value them. And most companies don't care. 22:10 – I think we assign positive intent to ourselves and to our own actions and we give ourselves passes for the way that we communicate and the way that we behave because we have good intentions but then we do not do the same thing for other people. 35:14 – I think it's important to show up the same way everywhere and be the same person everywhere. Listen  Apple Podcasts - Spotify - Google Podcasts - YouTube Connect with Jackie Websites: https://accelitymarketing.com/ (accelitymarketing.com) / https://www.jackiehermes.com/ (jackiehermes.com) / https://www.jackiehermes.com/startup-marketing-course (jackiehermes.com/startup-marketing-course) LinkedIn: http://www.linkedin.com/in/thejackiehermes (Linkedin.com/in/thejackiehermes) / http://www.linkedin.com/company/accelitymarketing (Linkedin.com/company/accelitymarketing) Instagram: https://www.instagram.com/thejackiehermes (@thejackiehermes) / http://www.instagram.com/accelitymktg (@accelitymktg) Facebook: http://www.facebook.com/accelitymarketing (Facebook.com/accelitymarketing) Twitter: http://www.twitter.com/thejackieherme (twitter.com/thejackiehermes)  / http://www.twitter.com/accelitymktg (twitter.com/accelitymktg) TikTok: https://www.tiktok.com/@jackie.hermes (@jackie.hermes)  -------- Follow Welcome to Eloma Instagram: https://www.instagram.com/welcometoeloma (@welcometoeloma) Website: http://welcometoeloma.com/ (WelcometoEloma.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Connect with Kiley Social: https://www.instagram.com/kileypeters/ (@kileypeters) + https://www.linkedin.com/in/kileypeters (Linkedin.com/in/kileypeters) Websites: https://rayneix.com/ (RAYNEIX.com ), https://brainchildstudios.com/ (BrainchildStudios.com), https://kileypeters.com/ (KileyPeters.com) Weekly Email Newsletter: https://rayneix.us19.list-manage.com/subscribe?u=ef5b203d3a56f90cbd51c7a54&id=9db6f8746e (bit.ly/RIXEmail ) Email: info@rayneix.com  Jackie Hermes Bio  Jackie Hermes is the CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster, and an original founder of Women's Entrepreneurship Week.  With over 85,000 followers on LinkedIn, Jackie sparks discussions about the daily life and challenges of growing a bootstrapped company, her adventures in personal development, and a lot more.  Jackie mentors student startups via The Commons and female professionals via Building Brave, is an advisor with Golden Angels Investors, and coaches numerous early-stage startups. In addition to her professional involvement, Jackie is an adoptive foster parent and is hopeful she will have hobbies outside of working in the near future (ha!).

Mastering B2B Marketing
An Effective Strategy For Inbound Leads | Jackie Hermes

Mastering B2B Marketing

Play Episode Listen Later Mar 15, 2022 21:48


Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a strategy but few post consistently. In this episode, Jesus McDonald and Jackie Hermes discuss marketing strategies, why posting consistently matters, experiments, and more. Jackie Hermes is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women's Entrepreneurship Week.

Your Detour
Action Over Everything

Your Detour

Play Episode Listen Later Feb 23, 2022 28:39 Transcription Available


In this week's episode, we speak with the Founder and CEO of https://www.linkedin.com/company/accelitymarketing/ (Accelity), Jackie Hermes. Jackie is full of grit and determination. She shares with us the sacrifice and hard work that is in the very fabric of an entrepreneur. We are honored to speak with Jackie, not just about entrepreneurship. But also about personal growth, wellness, mental health, and parenting. It's conversations like these that keep us going, so we're excited to share more about Jackie's journey with you. >>>>> https://www.linkedin.com/in/thejackiehermes/ (Connect with Jackie on LinkedIn)

The Art Of Entrepreneurship
5 tips for sales success with Mikey Henninger

The Art Of Entrepreneurship

Play Episode Listen Later Feb 9, 2022 11:53


Today on Startup Survival, we welcome Mikey Henninger, Director of Growth at Accelity (and the best salesperson in the biz). Mikey has a toooon of experience in a variety of sales environments, and he's sharing his top five sales tips that will help you open and close that deal. Much of his approach is based on simply being his authentic self—which helps him form strong relationships with prospects. He also advises sales people out there to stop using the “script” and listen more to your prospective client. Listen to the end to learn all of Mikey's tips and hear the strategies my company is currently using to close deals.  About MikeyMikey Henninger is the Director of Growth at Accelity, a B2B SaaS marketing agency based in Milwaukee, Wisconsin. Bringing years of award-winning, record-breaking sales experience (including earning President's Club), Mikey consults with growth-minded companies looking to fill their pipeline with replicas of their ideal client. He's tackled every sales role you can think of—inside sales, outside sales, SMB, enterprise, you name it—while building sales departments from the ground up and leading the charge in new markets.  https://www.linkedin.com/in/mikeyhenninger (Connect with Mikey on LinkedIn) https://accelitymarketing.com/ (Visit Accelity) Episode highlights01:05 Introducing Mikey Henninger, Director of Growth at Accelity 02:10 Tip 1: You have to be a human. 02:50 Tip 2: Ditch the script.  05:00 Tip 3: Remember—nobody cares about your product.  06:35 Tip 4: Take your prospect from A to B, not A to Z.  08:30 Tip 5: Use the prospect's words against them.  More about the show: ​​http://www.jackiehermes.com/podcast (www.jackiehermes.com/podcast) Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

Bootstrapped Stories
#3 Leverage the power of LinkedIn to grow your business | Jackie Hermes, CEO Accelity

Bootstrapped Stories

Play Episode Listen Later Feb 1, 2022 50:44


Jackie, CEO of Accelity Marketing, has signed more than a million dollars in contracts from leads that come from LinkedIn where she has 89K+ connections. In this episode, we'll find out her strategies for customer acquisition and lead gen, and everything that worked for her 7 figures bootstrapped business. Follow Jackie https://www.linkedin.com/in/thejackiehermes/ https://www.jackiehermes.com/podcast Accelity Marketing https://accelitymarketing.com/ Guillaume https://www.youtube.com/c/GuillaumeMoubeche https://www.linkedin.com/in/-g-/ https://twitter.com/GuillaumeMbh https://www.instagram.com/guillaume_moubeche/

BizTimes MKE: Milwaukee Business Insights
There's risk in doing nothing: Entrepreneurship lessons from Hammes, Frontdesk, PartsBadger and Accelity|Ep. 103

BizTimes MKE: Milwaukee Business Insights

Play Episode Listen Later Jan 5, 2022 55:23


This week's BizTimes MKE Podcast features part of the 2021 Innovation + Entrepreneurship Forum, including remarks from Lifetime Achievement Award winner Jon Hammes, founder and managing partner of Hammes Company, and a panel discussion with Kyle Weatherly, co-founder and CEO of Frontdesk, Roy Dietsch, co-founder and CEO of PartsBadger, and Jackie Hermes, founder and CEO of Accelity. BizTimes editor Andrew Weiland introduced Hammes and moderated the panel discussion. The event was made possible by sponsorship from Meissner, Tierney, Fisher & Nichols and supporting sponsor Vistage. 

Leaders Inspire Leaders | Koy McDermott - Millennial Leadership Consultant | Personal & Professional Development

Jackie Hermes is the CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster, and a co-founder of Women's Entrepreneurship Week. Highlights: - How to choose your path. - Must have processes to build your business. - The genesis of creativity. - The two books that impacted her significantly. Make sure to check Jackie out on LinkedIn: https://www.linkedin.com/in/thejackiehermes/ Makes sure to check out her podcast: https://www.jackiehermes.com/podcast Until next time. Be in your blessings

Content Callout
Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Content Callout

Play Episode Listen Later Dec 7, 2021 47:25


Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space. Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn't have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business. What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout! Outline of This Episode[1:00] Learn more about Jackie Hermes + Accelity[6:31] Traditional education versus a hunger to learn[8:34] Jackie's tips for engaging on LinkedIn[17:51] Tips for creating and building out a course[26:41] The symbiotic relationship between marketing and sales[32:58] Setting guardrails instead of strict processes[38:02] What should the first hire be?[41:49] Jackie's top tips for marketers[45:26] How to connect with Jackie HermesResources & People MentionedHeather MonahanShield: LinkedIn Analytics ToolContent Callout episode with Scott CunninghamConnect with Jackie HermesAccelity MarketingJackie's personal websiteThe Art of Entrepreneurship podcastConnect with Jackie on LinkedInFollow Jackie on TwitterConnect With the Content Callout Teamhttps://ContentCallout.com Subscribe to CONTENT CALLOUT onApple Podcasts, Spotify, Google Podcasts

Authentic Leadership for Everyday People
024 Jackie Hermes - The Art of Entrepreneurship

Authentic Leadership for Everyday People

Play Episode Listen Later Dec 6, 2021 40:29


Welcome to Authentic Leadership for Everyday People, , the podcast where we investigate the connection between effective leadership and authenticity. If you are looking for inspiration and tips on how to become a better leader by being your true self, you are in the right place. Today we talk to Jackie Hermes, Founder and CEO of Accelity, a B2B Marketing Agency that specializes in helping SaaS Software companies grow their business, and host of The Art of Entrepreneurship podcast. Jackie shares her journey to growing her agency to a 7 figures business without any external funding and support, and gives us her perspective on the most important things new founders need to focus on. KEY TAKEAWAYS [02:34] - Jackie, it's great to have you here. Why don't we start, give our listeners a little bit of your story; your background and get them to know you. [03:51] - What led to the drive of being an entrepreneur? Have you always been interested? [05:37] - Tell me a little bit about how that process worked for you when you realize that maybe it was okay, if you weren't going to turn out what your parents or friends expected and how you went about that. [07:01] - What are some of the key lessons that you've learned along the way?  [08:46] - How was the process to learn what type of leader you wanted it to be? And when did you start articulating like, “okay, this is my leadership style”. [10:50] - As you are building your company and your own team, what are some of the key lessons that you bring in, as you bring people to work under you to make sure that you're setting the right culture that you want for your company? [12:38] - What is true and authentic to you? How do you define authenticity? And then, how do you define it for yourself? [13:41] - You mentioned that there were situations that maybe have taught you a little bit of a lesson or like, where you are not confident? Is there an example that you would be comfortable to share? [16:28] - What is your vision for the business? What's your goal in terms of scale? And how do you define success? [18:11] - Do you have a perspective on what you'd like to do? [19:12] - How do you define success for yourself? [20:10] - How important is that a part overall of the culture that you're setting within the company? [22:22] - do you do anything in terms of helping them manage clients expectations and helping manage client expectations to support your team? [24:00] - How do you think about which clients you want to take on and maybe clients that you may decide to pass on? Hmm, [25:40] - There's an episode in your podcast that I really liked, which is when you talk about how to react, about feedback and comments from external people and negative feedback. So I don't want you to give away the whole thing, but can you talk a little bit about that? [27:42] - if somebody was either building an internal team or a new internal venture inside a company or starting their own company right now, what would be the like, two or three most important things that you think they should be thinking about? [28:39] - Anything else people should be thinking about? [29:05] - Let's move a little bit to the personal side. What is a passion that is not directly work related, that is important to you? And how was it informed, your work? [30:32] - We all live in an era with big business cliched, jargon expression, which is one that drives you crazy, once makes you want to rip your head out. [31:11] - Food for the soul, or food for the body. So is there a particular, either recipe or drink? Or if you want to go to the soul site, a book, a movie, some music, a piece of art, that really speaks to you? Contact dino at: dino@al4ep.com Websites: https://authenticleadershipforeverydaypeople.com/episodes/ (al4ep.com) or https://authenticleadershipforeverydaypeople.com/ (authenticleadershipforeverydaypeople.com) https://www.jackiehermes.com/ (jackiehermes.com) Other Jackie Hermes links: Podcast:...

The Art Of Entrepreneurship
My Entrepreneurial Journey

The Art Of Entrepreneurship

Play Episode Listen Later Nov 24, 2021 11:11


Today, we're discussing a true survival story: my entrepreneurial journey. I recently realized that I have never really told MY story on this podcast, so I will tell you a short(ish) version of the journey. Buckle up! First, we are going to talk a little bit about my personal experiences while I built my first business, a cookie company. Then I'll talk about how I started and grew Accelity—the good, the bad, the very ugly, and all the lessons I've learned from bootstrapping my agency to 7-figures in a global pandemic My biggest lesson is that you have to trust the process. Consistency and persistence are two of the greatest strengths of an entrepreneur. Don't give up, and thanks for tuning in! Episode Highlights: 01:14 When I was growing up, stability was emphasized by my dad. He did not go to college, and he thought that going to college and getting a good job was the right path for me.  03:18 I really didn't realize when we started how hard it would be to make a profit.  05:23 I didn't know when I started my agency that the up and down roller coaster would last for five years.  08:17 I still ask myself all the time, am I in this? Is this something that I want to keep doing? Of course, my answer is always a resounding yes, but sometimes it takes me a little bit to get there.  08:41 There's no perfect formula to growing a company. It's hard, but it's a different kind of hard.  More about the show: ​​http://www.jackiehermes.com/podcast (www.jackiehermes.com/podcast) Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

The Art Of Entrepreneurship
Are My Goals Big Enough?

The Art Of Entrepreneurship

Play Episode Listen Later Nov 22, 2021 6:48


Welcome to another Monday episode of Big Questions, Short Answers! IMO, the goals you set should make you uncomfortable, and maybe even scare you. So today, we're discussing how I found out that mine weren't big enough, and how to examine yours. Listen in as I share how I went from thinking small and setting goals just within an arm's reach to really pushing myself, and the early seeds that planted a lot of growth—not just for me, but for my company, Accelity.  Finally, at the end of the episode, we are going to discuss auditing who is in your circle and why that matters in relation to setting huge goals. Growth can be uncomfortable, but the results are also so incredibly rewarding. If you want more tips on how to grow via setting goals, this episode is for you!  Episode Highlights: 00:50 Your goals should make you uncomfortable, and they should scare you.  2:45 It's been easy to lose sight of those big goals while we're surviving these past couple of years, but my mind is opening up to new things.  4:02 I think a lot of people take pleasure in other people's misery. Comparing yourself to make sure you're doing better doesn't make you any better.  4:22 The people that I spend time with now are big thinkers, and they're action takers.  4:48 They challenge me, they don't put up with my crap, and they make me think larger.  Contact:  Jackie Hermes https://www.linkedin.com/in/thejackiehermes/ (LinkedIn) https://www.instagram.com/thejackiehermes/ (Instagram) https://www.tiktok.com/@jackie.hermes? (TikTok) https://www.jackiehermes.com/ (Website)

Pathmonk Presents Podcast
Merge Inbound and Outbound Marketing Efforts to Drive Success | Interview with Mikey Henninger from Accelity

Pathmonk Presents Podcast

Play Episode Listen Later Oct 15, 2021 19:24


When you're looking for support in your sales and marketing efforts your focus should be sourcing experts with experience in the same market, individuals who thrive from the same passion as your business. Accelity is an agency comprised of entrepreneurs that help start-ups and scale-ups create a sales and marketing foundation to drive success. Supplying professionals from diverse backgrounds and expertise your company will be given a suitable extension of your team. The director of growth, Mikey Henninger discusses the marketing efforts of their own business and how they seek the perfect clientele. With a powerful immersion of the sales and marketing departments as well as the merge of inbound and outbound marketing efforts Accelity's team can attack from all angles, forming the ultimate armor for driving success and increasing conversions. With a team built from software backgrounds they know what they're doing and they do it confidently and successfully. Avengers who? The best marketing departments are those integrating all of their marketing efforts. While inbound and outbound strategies are powerful apart, when you integrate both into your overall marketing plan, you can drive success.

Wild Business Growth Podcast
#162: Jackie Hermes – Unknown Figure-Outer, Founder of Accelity

Wild Business Growth Podcast

Play Episode Listen Later Sep 22, 2021 39:41


Jackie Hermes, the Founder and CEO of Accelity, joins the show to share her journey from selling her cookie business for barely any profit to scaling her B2B SaaS marketing agency from $0 to multiple 7-figures without funding. Hear how to approach unknowns, capitalize on what makes your company different, ensure frequent communication, improve your content and influence on LinkedIn, and properly embarrass your kids. Connect with Jackie on LinkedIn, JackieHermes.com, and AccelityMarketing.com

The Art Of Entrepreneurship
Welcome to The Art of Entrepreneurship

The Art Of Entrepreneurship

Play Episode Listen Later Sep 20, 2021 5:07


Welcome to the first episode of The Art of Entrepreneurship podcast with your host Jackie Hermes. As the Founder and CEO of Accelity, a marketing agency, Jackie bootstrapped her company from 0 to 7 figures with no partners and zero funding. Are you building your company? Are you trying to climb in your career? Jackie is doing the exact same thing right now. If you want to go on this journey with someone right there with you, you're in the right place. Throughout these 10 min podcast episodes, you will get no-BS advice on what it takes to grow a company. Are you ready to do the work? Then let's go! Highlights 01:59 - I definitely recommend that for anyone who is starting a company.  Start it on the side of your day job if you can. 03:16 - I made and lost a ton of money. I have underpriced my services. 04:13- I'm right here with you. More about the show: ​​http://www.jackiehermes.com/podcast (www.jackiehermes.com/podcast)  Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

The Art Of Entrepreneurship
Introducing The Art Of Entrepreneurship

The Art Of Entrepreneurship

Play Episode Listen Later Sep 14, 2021 1:04


Let's be honest: building a company from nothing is freaking hard. It has been for me. I grew my company Accelity from 0 to 7 figures with no partners and no funding. I'm also a startup mentor, a speaker, and a dedicated mother of three. Welcome to The Art of Entrepreneurship podcast—I'm your host, Jackie Hermes. Listen in as I share all the mistakes I've made and, more importantly, what I've learned from them, with no fluff, and no rose-colored glasses. The Art of Entrepreneurship is a show where we cut through the BS and dig into what it actually takes to start and grow a business.  I'll be giving unfiltered advice in 3 episodes per week, 10 minutes per episode each. I want you to walk away from this podcast with the mindset and tools you need to be successful. This podcast is for entrepreneurs, side hustlers, and busy professionals with a short attention span (like me)—you'll get quick-hitting, actionable information in every single episode. If you give me your time, I promise it won't be wasted. Now let's get to work! Hit me up! https://the-art-of-entrepreneurship.captivate.fm/linkedin (LinkedIn) https://the-art-of-entrepreneurship.captivate.fm/instagram (Instagram) https://the-art-of-entrepreneurship.captivate.fm/tiktok (TikTok) https://the-art-of-entrepreneurship.captivate.fm/website (Website)

SaaS-Story in the Making
176: What NOT to do When Marketing Your B2B SaaS - with Jackie Hermes

SaaS-Story in the Making

Play Episode Listen Later Sep 7, 2021 21:58


EPISODE SUMMARYDigital marketing for SaaS is different from every other type of marketing. Every step requires critical strategizing, and the process gets time-intensive. In this episode, SaaS-Story in the Making host Matt Wolach interviews Jackie Hermes, the founder, and CEO of Accelity. Running a digital marketing company that serves a variety of B2B SaaS businesses. Jackie walks us through the dos and don'ts of marketing your B2B SaaS company.PODCAST-AT-A-GLANCEPodcast: SaaS-Story in the MakingEpisode: Episode No 176., The Dos and Don't of SaaS MarketingHost: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and InvestorGuest: Jackie Hermes, Founder & CEO of AccelityTOP TIPS FROM THIS EPISODEDo: Hire a Team of ExpertsDon't: Settle for a 'Crappy' WebsiteDo: Know Your GoalDon't: Rush the ProcessEPISODE HIGHLIGHTDigital Marketing from a SaaS PerspectiveTOP QUOTESJackie Hermes[15:00] “Good or bad, my entire leadership team looks at everything we do with a critical eye.”[18:38] “You have to be consistent. You have to be willing to dedicate the time you have to get in there.”[19:25] “I think hiring a jack of all trades, but a master of none is a mistake. And I see a lot of companies doing that upfront.”Matt Wolach[12:40] “You have to understand that there's a tactic; there are strategies at each step.”[17:45] “I completely believe in the whole personal brand. And I mean, you look at some of the stuff that's already out there, Tesla has 9 million followers on Twitter, but Elon Musk has 60 million.” LEARN MORETo learn more about Jackie Hermes and Accelity, visit https://accelitymarketing.com/.You can also find Jackie Hermes on LinkedIn at: https://www.linkedin.com/in/thejackiehermes/.  For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/.

Mastering B2B Marketing
LinkedIn Not Only Drives Leads, But It Also Reinforces Your Value | Interview with Jackie Hermes

Mastering B2B Marketing

Play Episode Listen Later Jul 7, 2021 22:34


In this podcast episode, I interview Jackie Hermes who is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women's Entrepreneurship Week. Talking points: 1. What motivated Jackie to post regularly on LinkedIn 2. What inspired her to become an entrepreneur 3. How Accelity differentiates themselves from their competitors 4. Jackie's ideal client 5. Advice and tips for B2B marketing professionals 6. Changes happening in our industry and marketing experiments ==== If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :) Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams
Growing a One-Woman Consultancy into a Team of 20 with Jackie Hermes, CEO of Accelity

The Makeshift CMO: Marketing, Growth & Business Podcast For Early Stage Founders & Teams

Play Episode Listen Later Jun 12, 2021 42:27


In this episode, Bruce sits down with the BOSS. Not a lady boss. Just an actual boss. I am of course talking about JACKIE HERMES. She is the Founder and CEO @ Accelity. She is the definition of "Bootstrapper" (listen to the MIDDLE about what she really means when it makes PERSONAL sacrifice for her business) I am really unsure of how a human being can have so much time to be everything she is. A growth advisor. A keynote speaker in the local area of WI. More importantly, I discovered her for her unreal advice on growing your company and frankly, your mind as an entrepreneur. Jackie is one of the most knowledgable LinkedIn microinfluencers out there for not just marketing, but how to build your personal brand. She is part of the reason why I decided to occasionally post videos of myself babbling on LinkedIn. Follow her... IG: @thejackiehermes W: jackiehermes.com OR accelitymarketing.com

Tandem Talks Podcast
Grow Customer Acquisition And Lead Generation with Jackie Hermes & Ryan Calton

Tandem Talks Podcast

Play Episode Listen Later May 6, 2021 35:44


Jackie Hermes is the Founder and CEO of Accelity, a B2B SaaS marketing solutions company that services clients from planning to execution and offers: Inbound marketing strategy & execution, Inbound software implementation & management—Hubspot, Online lead generation & qualification, Content marketing (blogging + email marketing + social media), and Website design & management.Prior to establishing her own company, Jackie started her entrepreneurial journey with a cookie company, Sweet Monkees, where she turned four vegan cookie recipes into a business - from baking them, to designing the brand's packaging, to finding a kitchen that would increase its production, and all the way to marketing and distribution. After successfully building this business from the ground-up and selling to over 10 grocery chains, she sold the business to establish Accelity. Ryan Calton, on the other hand, is an Executive Finance and Strategic Advisor who is the CEO of a growth-oriented fractional CFO consultancy - RC MKE LLC, a company he founded for the simple reason that he wishes to shift the trend for most CFOs where instead of focusing on cost-saving strategies, he wishes to impart the focus on building sustained growth and increasing shareholder value. With this, he works with small to mid-sized companies that wish to increase their revenue, profitability, and enterprise value.Prior to founding his own consultancy, Ryan was the Vice President of Finance and Operations at The Brewer Company, a medical device innovations company. And before that, he was also the Chief Financial Officer at Hampel Corp.,  a manufacturer of thermoformed plastics. Learn more and connect with Jackie Hermes & Ryan Calton through their LinkedIn: https://www.linkedin.com/in/thejackiehermes/https://www.linkedin.com/in/ryancalton/Please subscribe to the podcast and leave a review. Be sure to visit our website at https://www.tandemconsulting.co/.

Perfectly Mentored with Jason Portnoy
EP122: Jackie Hermes: The Foundation of a Business

Perfectly Mentored with Jason Portnoy

Play Episode Listen Later May 4, 2021 31:10


It goes without saying that starting a company is a huge undertaking. Where do you get the funding? How do you build your team and your leads? What will be your brand? Even after you establish your company, the questions and concerns do not end. So how do you build the tenacity to play the long game? Jackie Hermes is the CEO of Accelity, a Milwaukee-based agency that helps SaaS startups get revenue and grow faster. She’s one of the most active people on LinkedIn where she sparks discussions about the daily life and challenges of growing a bootstrapped company. Jackie mentors student startups via The Commons. She’s a co-organizer of Startup Milwaukee EMERGE, an advisor with Golden Angels Investors, and a co-founder of Women’s Entrepreneurship Week. In this episode of the Perfectly Mentored Podcast, Jackie and Jason discuss the ins and outs of bootstrapping a business, how women can put themselves more out there, and what are the tips and tricks for having an effective LinkedIn presence.Topics Covered:Who is Jackie Hermes?  [01:08]Essential tips for bootstrapping a business [04:30]At what point do you start thinking about growth and taking on external resources? [06:21]How do you differentiate between delegating and abdicating responsibility?How is an entrepreneurial lifestyle perceived? [10:14]Pieces of advice for female entrepreneurs [13:16]What changes does parenthood bring to a business? [17:07]How do you stay productive, and tips to increase productivity? [18:59]What are the golden rules for growing a presence on LinkedIn? [23:00] What are the “dos and don’ts” in LinkedIn? [25:00]How do you do lead generation in a non-spammy way? [26:33]How important is having a brand presence when it comes to increasing revenue and achieving success? [28:02]What do most businesses do wrong when it comes to marketing? [29:16]Connect with us:Perfectly Mentored InstagramWatch the Interviews on YouTubePerfectly Mentored FacebookConnect with Jackie HermesLinkedInAccelityConnect with Jason Portnoyjportnoy.comInstagramFacebookWant to see how Jason and his team can help you grow your business? CLICK HERE to book your Free Business Assessment CallLike the episode? Come visit us on Apple Podcasts - don't forget to subscribe and leave a review! We appreciate your feedback and would love for you to help spread the word! See all Podcasts HERE

Startup Hypeman: The Podcast
S16E4: Managing Turnover During A Growth Phase with Accelity CEO Jackie Hermes

Startup Hypeman: The Podcast

Play Episode Listen Later May 2, 2021 52:02


Everyone wants to grow and scale, but not everyone is necessarily ready or prepared to do so. Growth tends to happen before you realize it, and before you've had a chance to put real processes or structure in place. It requires vision, direction, and buy-in. The collateral damage? Losing team members along the way. Jackie Hermes has grown the SaaS growth marketing agency Accelity from her taking clients as a solo consultant, to having a freelance team, all the way to a full-time team of nearly 20. She's definitely experienced the 'growth just happened' ride and has the scars to prove it, but she also used those scrapes and bruises to get ahead of their next phase of growth. She steps to the mic this week to share what she's learned, what she wishes she would have done differently, and what she's doing next.Find Jackie online:LinkedIn: www.linkedin.com/in/thejackiehermesTwitter: www.twitter.com/thejackiehermes Instagram: www.instagram.com/thejackiehermesFind Accelity online:www.linkedin.com/company/accelitymarketingwww.twitter.com/accelitymktgwww.facebook.com/accelitymarketing www.instagram.com/accelitymktg Plus: Hear the elevator pitch of Startup Hypeman portfolio client Swish House, using the Que PASA Elevator Pitch(TM) Formula! See acast.com/privacy for privacy and opt-out information.

Tales From The PROS
How to Turn Your Passion into A Successful Business with Jackie Hermes

Tales From The PROS

Play Episode Listen Later Apr 21, 2021 38:06


In this episode of Tales from the PROS, I talk with Jackie Hermes, a successful entrepreneur, speaker, investor, and founder & CEO of Accelity, a B2B Inbound Marketing Agency. She is also a LinkedIn thought leader hovering over 70,000 followers, a women's entrepreneurship advocate, and content creator. She has delivered keynote speeches and conference presentations at industry events, both in-person and virtually. In this episode, Jackie talks about her entrepreneurial journey, marketing experience, and critical business insights.   Don't Miss: 1. Jackie's professional journey before starting the company - 06:40 2. How Jackie turned her side-hustle into a company - 13:20 3. How to build trust and win more business - 24:14   Topics We Discuss: 1. Jackie's inspiring story of how she got to where she is today 2. How to bootstrap a business and turn a passion or idea into a successful operating business 3. The positive impact that LinkedIn has created for Jackie in regards to relationship building and lead generation 4. Why inbound marketing is the most powerful marketing strategy and how businesses should build it 5. Some problems and struggles she overcame during her career 6. Jackie defines her story in "one-word."   Follow Jackie Hermes: Website: https://accelitymarketing.com/ LinkedIn: https://www.linkedin.com/in/thejackiehermes/ Instagram: https://www.instagram.com/thejackiehermes/ Twitter: https://twitter.com/thejackiehermes   Follow Me and Subscribe: https://linktr.ee/mgeorgiou22

The Matt Baxter Show
Jackie Hermes - Founder & CEO of Accelity

The Matt Baxter Show

Play Episode Listen Later Apr 1, 2021 36:14


Jackie brings humility and confidence, corporate experience and start-up experience, laughter and joy, and just a wealth of knowledge. Jackie is a marketing genius out there making the world a better place! Linkedin - Jackie Hermes Instagram - thejackiehermes Website - www.jackiehermes.com

The Unwritten Playbook
Episode 23: You Do Not Get What You Do Not Ask For with Jackie Hermes

The Unwritten Playbook

Play Episode Listen Later Mar 29, 2021 33:41


This week's episode of The Unwritten Playbook features a riveting discussion between Megan and Jackie Hermes, founder & CEO of Accelity. They try to answer the glass-ceiling question of “Why aren't more women in leadership roles?” From positive self-talk and being yourself to energy vampires and imposter syndrome, these two discuss all the trials and tribulations of being a woman in leadership.

Be Fearless. Be Extraordinary
SEG Sales Summit 2021 - Jackie Hermes

Be Fearless. Be Extraordinary

Play Episode Listen Later Mar 9, 2021 25:26


Jackie Hermes covers many key areas during the SEG Sales Summit. She talks about how to take care of yourself, her journey as an entrepreneur, and the importance of how marketing flows into the sales engine. Jackie started a cookie company and then used the money to launch Accelity (one-woman consulting firm) that blossomed into 20+ people and counting. 

Questionscoop
GUEST 5: FEATURING JACKIE HERMES

Questionscoop

Play Episode Listen Later Sep 12, 2020 24:26


She is an entrepreneur, future pilot, B2B SaaS Marketer, startup growth advisor having more than 65000+ followers on LinkedIn & owner of two companies.She is the CEO of Accelity, co-founder of Women's Entrepreneurship Week & mother of 3 children. Being a single mother, she started her entrepreneurial journey by selling cookies. Want to know the journey of how she built a marketing agency? Then find out! To know more about her visit:- https://www.linkedin.com/in/thejackiehermes/ For more information & updates do visit our website:- https://questionscoop.com/

The All-In Podcast with Nate Peo
Jackie Hermes - Startup Growth Advisor

The All-In Podcast with Nate Peo

Play Episode Listen Later Aug 12, 2020 31:47


Listen to the full episode here: https://natepeo.com/blogs/the-all-in-... Jackie Hermes is the CEO of Accelity. What began as a one-woman consultancy blossomed into a kick-ass team of 17 and counting with a brand-spankin'-new office and a group of amazing, loyal clients all over the US. In this episode of the All-In podcast, Jackie and I discuss how to grow a startup, her personal journey, and what it takes to be successful in business. Connect with Jackie: www.linkedin.com/in/thejackiehermes www.twitter.com/thejackiehermes www.instagram.com/thejackiehermes Social Links – Accelity www.linkedin.com/company/accelitymarketing www.twitter.com/accelitymktg www.facebook.com/accelitymarketing www.instagram.com/accelitymktg How To Be A Success Champion: http://bit.ly/BeASuccessChampion

The Wisdom Coalition Podcast — Well Of Wisdom (WOW)
WOW 158 ~ Even in THIS job environment, you can do it with Jackie Hermes, Founder & CEO of Accelity

The Wisdom Coalition Podcast — Well Of Wisdom (WOW)

Play Episode Listen Later Jun 18, 2020 21:00


Yes, it's a tough job market out there, but you can make yourself stand out! We checked in with Linkedin phenom Jackie Hermes https://www.jackiehermes.com/, Founder and CEO of Accelity, for some tips on how you can move forward. She says we naturally say no to things that scare us but maybe we don't have to! Jackie says this pandemic has been the perfect leveler for our job climate and YOU can rise in it. Great interview with some really useful tips.

SESSIONS by Monster Chats
Episode #17 - Helping Startups To Grow Faster with Jakie Hermes

SESSIONS by Monster Chats

Play Episode Listen Later May 12, 2020 22:57


On Today's episode, we are going to be talking with Jackie Hermes of Accelity. Jackie and I are going to be talking about helping software-as-a-service (SaaS) startups get to revenue and grow faster, Women's Entrepreneurship Week and all things LinkedIn! Jackie Hermes is the CEO of Accelity, a Milwaukee, Wisconsin-based agency that helps software-as-a-service (SaaS) startups get to revenue and grow faster, and a co-founder of Women's Entrepreneurship Week. Very active on LinkedIn, Jackie has an audience of over 50,000 followers, earning millions of video views. In addition to her professional involvement, Jackie is an adoptive foster parent who continues to support past foster children, their families, and the community as a whole. Monster VoIP | Your #1 VoIP Provider Website www.monstervoip.com Address 1730 E Holly Ave #749, El Segundo, CA 90245, United States Phone Phone: +1 877-818-9696 Email hello@monstervoip.com Hours: Open 24 hours

The GoGedders Podcast
An update from the Medical College and Kesslers, Accelity, Screaming Tuna, Briggs and Stratton, David Cauroso and Todd McLees adapt and move forward

The GoGedders Podcast

Play Episode Listen Later Apr 28, 2020 56:40


Nearing the two month mark since COVID-19 first transformed our world in the U.S., we check in with Dr. Jesse Ehrenfeld with the Medical College of Wisconsin and six other Milwaukee area leaders to hear how they continue to adapt to COVID-19. CEO of Kessler's Diamonds, Joe Gehrke, discusses how Kessler's is transitioning to online sales. Christian Vega, co-owner of Screaming Tuna, talks about how they've gotten support from the community since this started. Others discuss how their businesses continue to deal with COVID-19 day-by-day. 

The Digital Executive
From Selling Cookies to Growing a Successful Marketing Company with CEO Jackie Hermes | Ep 8

The Digital Executive

Play Episode Listen Later Feb 27, 2020 8:27


Founder and CEO of Accelity, Jackie Hermes, joins Coruzant Technologies for the Digital Executive podcast. She talks about how her first business of selling cookies turned her into a full-time entrepreneur and growing her new and fast-growing Marketing Firm.

The Marketing Agency Leadership Podcast
Why You Need to Know How Your Clients Define Success

The Marketing Agency Leadership Podcast

Play Episode Listen Later Dec 27, 2018 29:25


Jackie Hermes is Owner and CEO at Accelity Marketing, A Hubspot Gold partner that provides B2B inbound marketing and lead generation, conversion, and nurturing. Accelity works primarily with B-to-B software companies operating at a pre-revenue, fundraising, or bootstrapping level on up to around $80 million in revenue. Accelity guarantees results: warm leads every month, and coordinates. product launches for unknown companies, helping them to bring new products to the market. The company focuses on building long-term, “deep” client relationships with fewer clients . . . Jackie observes that internal marketing initiatives often don't fail so much at promotion as they do in the ancillary functions: testing, measuring, and reporting successes. At the same time, conflicting objectives, failure to identify and appeal to the correct target market, and a lack of understanding of and clarity about the desired result all play a part in marketing initiative failure. Jackie feels it is important to meet a client's leadership team and stakeholders to learn their industry and their pain points and who they're targeting. Have they identified the correct target market? Are they approaching that target market correctly? Who are their decision-makers? Have they done all of this work? Does her team believe the information is accurate and complete? What is the potential for long-term success? As a project is conceptually developed, Jackie believes it is critical that stakeholders reach consensus on who they're targeting, what comprises the project deliverables, and what success looks like. An agency can only be effective when this foundation is set – when it truly understands the client's business – and when the client stakeholders are aligned in their expectations. Within Accelity, Jackie tracks each employee's profitability every month to monitor agency health and track the impact of internal projects on productivity. Many agencies use unpaid interns as profit centers. Jackie doesn't do this because she wants to ensure her clients get top quality services and interns can't provide the full-time, long-term relationships (typically 3 years) Jackie thinks are best for her clients. Jackie sees many companies making the old-school mistake of tasking cold-callers to generate business, and shorting the budget on the marketing side . . . because they don't understand that marketing can function as a powerful lead generator. For companies using cold-calling, she highly recommends HubSpot ‘s Sales Boot Camps (These programs are only available to HubSpot partners) as a way to dramatically improve cold-calling results. She took the program early in her career and spoke about it a Hubspot's Inbound last year. Jackie is available on LinkedIn at /thejackiehermes and is @thejackiehermes on every platform (Instagram, Twitter). Accelity is on all of those platforms as well.