Podcasts about content callout

Will is moving and setting up Minecraft servers, Ian is playing with Hot Dogs and Hand Grenades, and Kyle can Neva stop playing Pacific Drive. Content Callout: https://www.videogameschronicle.com/news/the-video-game-history-foundation-makes-its-digital-library-available-to-the-public-next-week/ Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam

Will is flying the skies of Ace Combat 7, Ian has become a fellow Captain of Industry, and Chris can't resist 1000xResist. Content Callout: https://thecalcutec.itch.io/realis Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam

Will started and finished Astro Bot, Ian is stuck in VR, and Jake has resisted 1000 times. Content Callout: https://github.com/ading2210/doompdf Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam

Will and Jake finished their time with Indy, and Ian hates everything! Content Callout: https://www.pcgamer.com/games/rpg/gooner-9-11-averted-as-zenless-zone-zeros-butt-obfuscation-technology-is-rolled-back-in-the-face-of-horny-outrage Wishlist Spotlight: https://store.steampowered.com/app/2779120/Modulus/ Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is suprisingly into Metaphor: ReFantazio and Ian can't stop jumping in that Foxhole. Content Callout: https://www.gamefile.news/p/after-inc-plague-inc-ndemic-pandemic Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is craving the Zone, Ian is hunting for subs in Sea Power, and Kyle is running for his life. Content Callout: https://walzr.com/IMG_0001 Wishlist Spotlight: https://store.steampowered.com/app/3302080/Effulgence/ Join our Community Discord: https://discord.gg/ewruSNkCheck out our Merch: https://rdbl.co/3c7D2GsSubpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will and Ian are addicted to Factorio Space Age, and Kyle isn't enjoying being a Star Wars outlaw. Content Callout: https://youtu.be/ps5E9GwY6m8?si=-PtrYaxcgaljInLr Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is playing cozy games and World of Warcraft, Ian is frustrated with Call of Duty, and Karen is desperately trying to (Detroit) Become Human. Content Callout: https://www.bigboxdb.com/ https://x.com/LukeTheMaker/status/1846667601616752907?t=QdikA8aiV0YuClEU4oQY_Q&s=19 Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is hacking the internet, Kyle is too busy with real life, and Karl is taking photos in TOEM. Content Callout: https://www.amazon.com/Play-Nice-Future-Blizzard-Entertainment/dp/1538725428 Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is busy running a TCG shop, Ian isn't so sure about this new Zelda game, and Kyle is 400GB into LoreRim! Content Callout: https://youtu.be/Fg620kmD6Dc?si=OVHFz9DgSqPef4XW Join our Community Discord: https://discord.gg/ewruSNkCheck out our Merch: https://rdbl.co/3c7D2GsSubpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is running train in VR, Ian has escaped Fallout: New Vegas, and Jake is a Space Marine. Content Callout: https://www.kickstarter.com/projects/730700135/soloq-an-rpg-planner https://tinyurl.com/3e39ts4f Wishlist Spotlight: https://store.steampowered.com/app/2697000/Windstorm_The_Legend_of_Khiimori/ Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

David went to PAX West-nee-Prime, Jake keeps truckin', and Ian's flabbergasted. Content Callout: https://www.youtube.com/watch?v=lYaDXZ2MI-k Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam Ian's Twitter: https://twitter.com/thinkgibson​ Jake's Twitter: https://twitter.com/_jaketheriault David's Twitter: https://x.com/Mizukey13 --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is back from the great State of Italy, Ian is destroying ships in the North Atlantic, and special guest Frost is enjoying British humor. Content Callout: https://store.steampowered.com/app/2365790/Lets_Build_a_Dungeon/ https://www.youtube.com/watch?v=ix1B6BXTI4w Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Borderlands, Elden Ring, F2PFPS, and more! Content Callout: https://www.guinnessworldrecords.com/humix/video/k2-PQMOH4W2 Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Ian, Jason, and David sit down to chat about Pokemon and layoffs. Content Callout:https://store.steampowered.com/app/3066570/Aotenjo/ Join our Community Discord: https://discord.gg/ewruSNkCheck out our Merch: https://rdbl.co/3c7D2GsSubpixel Twitter: https://twitter.com/SubpixelTeamIan's Twitter: https://twitter.com/thinkgibson​Kyle's Twitter: https://twitter.com/KyleOfTheBeard​Will's Twitter: https://twitter.com/Hunt270 --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is back on his Factorio train, Ian is comabting weather in VTOL VR, and Kyle's new computer hates Warzone. Content Callout: https://www.gamefile.news/p/pokemon-ross-minor-nintendo-accessibility Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is building a city in SteamWorld Build, Ian is investigating things in The Operator, and Zak is guiding a princess in Kunitsu-Gami: Path of the Goddess. Content Callout: https://www.youtube.com/watch?v=9-tQolBwSTchttps://www.bloomberg.com/features/2024-roblox-pedophile-problem/https://youtu.be/VscKtjLG9XU?si=IBS1Egs2CrCBR0x9 Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will dug to greedily and deep in SteamWorld Dig 2, Ian is game mastering ARMA Reforger, and Jason flew through Fire Emblem: Radiant Dawn. Content Callout: https://www.kickstarter.com/projects/730700135/soloq-an-rpg-planner Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Will is a new Sith Lord after beating Kotor II, Ian is becoming a pro-cop menace, and Jake is trying to steal Another Crabs Treasure. Content Callout: https://www.washingtonpost.com/technology/interactive/2024/the-sims-players-real-life-video-games/ https://robertheaton.com/pyskywifi/ Join our Community Discord: https://discord.gg/ewruSNk Check out our Merch: https://rdbl.co/3c7D2Gs Subpixel Twitter: https://twitter.com/SubpixelTeam --- Support this podcast: https://podcasters.spotify.com/pod/show/localchat/support

Get FREE Sales Leadership Resources at go.transformedsales.com/podHighlights[01:17] - Starting out in sales, getting into procurement, and ending up as the Negotiations Ninja.[03:25] - Behind the scenes in every procurement department.[08:39] - How he started enjoying his position in procurement.[12:24] - The value of implementing category strategies in your procurement team.[14:18] - Why it's important for salespeople to identify all influencers of purchase decisions.[20:02] - Advantages of taking time to learn from your customers how their procurement processes work.[21:34] - Turning his disenchantment with the corporate world into a successful entrepreneurial career.[26:27] - Negotiations Ninja: Teaching sales teams and procurement teams how to negotiate.In this episode of the Transformed Sales Podcast, I had a chat with Mark Raffan, the Founder and CEO of Negotiations Ninja, a world-class negotiation training tailored to your needs. Mark is an entrepreneur, sales, and procurement veteran, podcast host, speaker, and recognized negotiation expert. He has led C-Suite negotiations for many years for a variety of companies and industries. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable and market-relevant training to an underserved market. He is the co-host of two incredible podcasts Negotiations Ninja Podcast (one of the top negotiations podcasts in the world) and Content Callout (about B2B content marketing). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world, he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications. He shared his expertise on how salespeople can win more sales by relating better with procurement teams, identifying all the purchasing influencers in an organization beforehand, and much more. He also talked about the factors of success in sales leadership and entrepreneurship. Don't miss out.Quotes“Your ability to understand the stakeholders that affect and are affected by the sale are very very important” - Mark Raffan“The single biggest mistake that most salespeople make is that they think it's a one-to-one sale. And it's not a one-to-one sale, it's a one-to-many sale” - Mark Raffan“Empathy is so critical to the sales process and the procurement process” - Mark RaffanLearn More About St John Craner in the Links Below:LinkedIn - https://www.linkedin.com/in/markraffan/Twitter - https://twitter.com/NegotiationPodWebsite - https://negotiations.ninja/Connect with Wesleyne:Wesleyne's Website - https://transformedsales.com/Wesleyne on LinkedIn - https://www.linkedin.com/in/wesleynegreer/Wesleyne on Facebook - https://web.facebook.com/wesleynegreerWesleyne on Twitter - https://twitter.com/wesleynegreerEmail Her at wesleyne@transformedsales.com

“Be patient." - Mark RaffanMark Raffan is the Founder & CEO of Negotiations Ninja, World-Class Negotiation Training Tailored to Your Needs.Mark is an entrepreneur, sales and procurement veteran, podcast host, speaker, and recognized negotiation expert.Mark has led c-suite negotiations for many years for a variety of companies and industries. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable, and market-relevant training to an under-served market.He is the co-host of the two incredible podcasts Negotiations Ninja Podcast (one of the top negotiations podcasts in the world) and Content Callout (about B2B content marketing).Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world, he has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications.Click here to subscribe to The Sell My Business Podcast to save time and effort.SELECTED LINKS FOR THIS EPISODEMark Raffan (@MarkRaffan) / TwitterMark Raffan - Harvard University - Calgary, Alberta, Canada | LinkedInCockroach Startups: What You Need To Know To Succeed And ProsperFREE Deep Wealth eBook on Why You Suck At Selling Your Business And What You Can Do About It (Today)Book Your FREE Deep Wealth Strategy CallResources To Have You Thrive And ProsperThe Deep Wealth Podcast brings you a wealth of world-class thought leaders who share invaluable resources and insights. Click the link below to access the resources, gear, and books that either our guests or the Deep Wealth team leverage to increase success:https://www.deepwealth.com/thriveContact Deep Wealth: Tweet @JeffreyFeldberg LinkedIn Instagram Subscribe to The Deep Wealth Podcast Email podcast[at]deepwealth[dot]com Help us pay it forward by leaving a review.Here's to you and your success!As always, please stay healthy and safe.

Mark is a world-renowned expert in persuasion, negotiation and B2B content marketing. He has worked with some of the largest organizations in the world and he has been referenced in Entrepreneur, Forbes, Thrive Global and many other publications. He is a serial entrepreneur, sales and procurement veteran, podcast host, and speaker. He hosts two top-notch shows called Content Callout and Negotiations Ninja where he interviews people like Chris Voss, Joe Pulizzi, and Molly Bloom.Connect with Mark:Webiste: https://negotiations.ninja/LinkedIn: https://www.linkedin.com/in/markraffan/++++++▶︎ Subscribe to the Podcast!PODCAST  |  https://pod.link/1387700042▶︎ Please Follow & Connect with me! Link's BelowWEBSITE  |  https://tyzerevans.comYOUTUBE  |  https://youtube.com/c/tyzerevansINSTAGRAM  |  https://instagram.com/tyzerevansFACEBOOK  |  https://facebook.com/grindsellelevateLINKEDIN  |  https://linkedin.com/in/tyzerevansTWITTER  |  https://twitter.com/tyzerevansTIKTOK  |  https://tiktok.com/tyzerevansPATREON  |  https://patreon.com/tyzerevans Check out Tyzer's other podcast, "The Book Legion” at https://pod.link/thebooklegion Check out our sponsor  Odin's Rune Clothing Co. : https://bit.ly/odinsrune, clothing for those who want to burn the boats to live a purpose-driven life Are you a YouTuber? Then you need to have TubeBuddy to help with optimizing your search results, it is free; all you need to do it hit the link below, add it to your chrome extension, and you will start improving your search results on YouTube: https://www.tubebuddy.com/grindsellelevate Do you love Coffee? Our sponsor Coffee. Love. Hope. Has fun coffee mugs and shirts for gifts! Check out their store here: https://etsy.me/3gTBVfZ

In this episode, we will be talking to Mark Raffan, the founder and CEO of Negotiations Ninja. Mark is a world-renowned expert in persuasion, negotiation and B2B content marketing and has been referenced in publications such as Entrepreneur, Forbes, and Thrive Global. He has worked with some of the largest organizations in the world and has received the Corporate Coaching and Recruitment Award for Best Negotiation Training Specialist in 2020. Mark is also the co-host of two successful podcasts, the Negotiations Ninja Podcast, which is one of the top negotiations podcasts in the world, and Content Callout, which focuses on B2B content marketing. Tune in to gain valuable insights from a seasoned professional in the field of negotiations and B2B content marketing.Connect With Mark:LinkedIn: https://www.linkedin.com/in/markraffan/

Mark Raffan is the Founder & CEO of Negotiations Ninja, World-Class Negotiation Training Tailored to Your Needs. Mark is an entrepreneur, sales and procurement veteran, podcast host, speaker, and recognized negotiation expert. Mark has led c-suite negotiations for many years for a variety of companies and industries. Now running his own negotiations training company, Mark utilizes his extensive speaking experience to deliver engaging, usable, and market-relevant training to an under-served market. He is the co-host of the two incredible podcasts Negotiations Ninja Podcast (one of the top negotiations podcasts in the world) and Content Callout (about B2B content marketing). Connect with Mark Media Page - https://speakonpodcasts.com/mark-raffan-neg/ LinkedIn - https://www.linkedin.com/in/markraffan/ Podcast - https://negotiations.ninja/podcast Connect with David Sales Execution Workshop- sales.pathtomastery.net Dominate Real Estate Masterclass - dominate.pathtomastery.net Health Mastery - www.healthmastery.club Website- http://www.davidihill.com/ Facebook- https://www.facebook.com/davidihill/ YouTube- https://www.youtube.com/user/hillteam17 LinkedIn- https://www.linkedin.com/in/davidihill Book: https://www.amazon.com/Sales-Playbook-Simple-Strategies-Close/dp/1628652861 Free Gift: https://callreluctance.davidihill.com/ Free 30-minute Coaching Call https://www.trycoaching.net Monthly Training with David- https://35callchallenge.com/ David's Monthly Article – http://www.davidihill.com/5mistakes/ FACEBOOK COMMUNITY Please follow and join my Group- https://www.facebook.com/groups/ptmastery/ OUR LEAD PROVIDER SPONSORS VULCAN7 https://www.vulcan7.com/pathtomastery/

According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don't do it well. In this episode of The Content Callout, we cover what Camille's mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!Outline of This Episode[0:58] Camille's rapid-fire tips[1:50] Everything is content[3:58] How to cultivate curiosity and apply it[8:44] Applying method acting to marketing[13:17] How to choose content that reflects your customer's life[15:51] Learning from communities and conversations Resources & People Mentioned“Everything is Copy” documentaryThursday Night Sales30 Minutes to President's ClubHow Did This Get Made? Procurement FoundryConnect with Camille Trent0m Connect on LinkedInFollow on TwitterDoolyConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

When you're taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn't neglect the discovery phase in your new role. Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we'll talk about building, scaling, and leading a B2B marketing team. Outline of This Episode[0:58] Learn more about Marissa Homère[3:00] Learn more about Irwin's tool[5:18] Marissa's rapid-fire tips for marketers[8:23] Why you need to focus on discovery[12:54] How to make marketing a revenue center[18:03] Emotional intelligence and empathetic leadership [21:05] The work-from-home era is changing the workforce[23:19] Marissa's experience taking a lead role at Irwin[24:51] How to structure a team to scale your business[30:09] Does a gated white paper generate leads?[33:42] Your ideal customer profile is just a building block[36:45] Best practices aren't best practices for everyoneResources & People MentionedThe Modern Marketing CertificateConnect with Marissa HomèreIrwinConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

This week on the If You Market podcast we talk with Mark Raffan about developing thought leadership in your company and when it right to develop it yourself, when you should rent a thought leader, and when you should buy one. Mark Raffan is the Founder & CEO of Content Callout, a B2B content-creation agency. He's also an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices

Camela Thompson is the VP of Marketing at CaliberMind. She's spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She's passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don't miss it!Outline of This Episode[1:11] Camela's 3 rapid-fire tips for listeners [1:43] Using data to improve content strategy[5:08] Forget “features”—get to the pain point[8:30] How to use psychology to improve content quality [11:15] The idea of nonviolent communication[13:13] Learn about Camela's Revenue Marketing Report Podcast[14:06] The importance of a social presence online Resources & People MentionedNonviolent Communication by Marshall Rosenberg, PhDClearbit (A data activation platform)BigQueryCorporate Bro's Website and Instagram Connect with Camela ThompsonThe Revenue Marketing Report PodcastConnect on LinkedInHello@CaliberMind.comConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

With The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn't always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You'll get an inside look at behind-the-scenes flops and our favorite moments. You'll even hear a fun conversation about social media and brand evangelism. Outline of This Episode[1:00] Celebrating 100 episodes of The Content Callout[2:13] Reminiscing on our first live event[4:02] Our favorite rapid-fire tips from 100 episodes[8:46] A conversation on social media[12:02] Impactful episodes and moments[15:52] Why you need brand evangelistsResources & People MentionedSkipTheDishesNeo FinancialConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what's the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It's not easy, but if done correctly, it can get astounding results for your business. Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.Outline of This Episode[0:54] Learn more about Farzad Rashidi and Respona[2:28] Farzad's three rapid-fire tips for marketers[7:48] How and where to promote your content[11:38] Farzad's 3 step process to get backlinks[23:12] Why competition is a good thing[27:17] How to calculate how many people to reach out to[28:34] Create a template for your outreach as a starting point[34:07] Remember the importance of user experience[36:31] How to connect with Farzad and learn more about ResponaResources & People MentionedRespona Strategy HubVisme Marketing playbookConnect with Farzad RashidiResponaConnect on LinkedInFollow on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry's leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout. Outline of This Episode[1:33] Darryl's rapid-fire tips for marketers[1:50] Sales and marketing alignment is more than a sound bite[9:55] Should the SDR function be part of marketing?[16:25] The problem is that messaging isn't consistent[18:31] Why are people afraid to be brand evangelists?[26:10] The best way to connect with DarrylConnect with Darryl PraillConnect with Darryl on LinkedInAgorapulseConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company's growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.Outline of This Episode[1:07] Learn more about Sandro Meyer[2:39] Sandro's rapid-fire marketing tips[5:56] Split your funnel into audience and prospects[13:50] Why Sandro emphasizes co-marketing[19:30] Content distribution is like a trade magazine [23:00] Growth hacking shouldn't be prioritized [26:05] How to handle clients who expect immediate growth[30:46] Every marketer has a different path to follow [33:37] How to connect with Sandro MeyerConnect with Sandro MeyerGrowthBaySign up for Sandro's newsletterThe Growth Leadership ShowConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout. Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission. Outline of This Episode[0:58] Christian's 3 rapid-fire marketing tips[1:32] Why you should niche down—and how[5:41] The importance of B2B market research [9:24] Go-to questions for customer conversations[12:22] Don't neglect secondary research[14:53] How to lead with authority and expert positioning [23:39] Don't be afraid to take a stand within your industry [26:28] How to build a personal brand to make an impact[32:50] Where to reach out to Christian to have a conversation Resources & People MentionedThe B2B Buying JourneyBuilding a StoryBrand by Donald MillerConnect with Christan KleppEINBLICKB2B Marketers on a MissionConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

There are various strategies you can use to promote your brand. One of the useful marketing strategies out there is content marketing. Content marketing allows you to bring the discussion to your brand through the content you are creating. The content should be educational, informative, and entertaining for people to notice it. Showcase in your content how you can solve a consumer problem with your product. In this episode, Mark Raffan discusses Content Marketing. Mark Raffan is a serial entrepreneur, and the founder of a B2B Content Marketing Agency called Content Callout. Aside from being a marketing agency, Content Callout also has its own podcast with the same name - B2B Content Marketing: The Content Callout Podcast. Resources: Content Callout SiteContent Callout Facebook Mark Raffan LinkedInContent Callout InstagramContent Callout Twitter Content Callout Youtube B2B Content Marketing: The Content Callout Podcast Podcast

Mark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time. He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you're unique in the marketplace. He'll help you decide where to tell your story, how to tell it, and how to build content so you can tell your story where it matters. In this episode of The Content Callout, Mark explains how he helps B2B brands build a solid marketing foundation as a Fractional CMO. Don't miss it! Outline of This Episode[1:25] What is a fractional CMO?[3:23] Marks 3 rapid-fire marketing tips[4:53] Talk to your customers regularly[9:48] Why you should only use a few marketing channels[13:57] How to choose the right marketing channels [17:17] Mark's 4 C's of LinkedIn[19:29] A conversation about the LinkedIn algorithm[22:28] Mark's preferred content creation strategy[26:36] Bonus tip: You need to start a podcast[28:13] How companies can leverage content-driven marketing[31:35] Where you should start building your marketing foundation [34:28] The #1 thing marketers are doing that's preventing success[35:47] How to connect with Mark EvansResources & People MentionedRoss SimmondsConnect with Mark EvansThe Marketing Spark PodcastConnect on LinkedInFollow on TwitterRead on MediumConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout. Outline of This Episode[1:06] Jack's three rapid-fire actionable tips[2:18] Automate to remove excess tasks from your plate[3:43] How is content marketing for private equity firms different?[5:43] Balancing promotion versus production[8:42] Jack's favorite promotion tactics [12:50] Using content throughout the customer journey[17:01] How to connect with Jack VawdreyResources & People MentionedZapierAndy CrestodinaConnect with Jack VawdreyJack's websiteConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, a B2B content marketing agency. He is also the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and negotiation and has coached executives and teams in some of the largest companies in the world. He has been referenced in Entrepreneur, Forbes, Thrive Global, and many other publications. In this episode, Mark shares how we can inspire brand evangelism in people to drive growth. Insights he shares include: Why create brand evangelists instead of investing in influencer marketingThe psychology of brand evangelismWhat is brand evangelism and how can you inspire itWho can be a brand evangelistTypes of brand evangelistsAre brand evangelists the least expensive form of new businessHow do businesses create brand evangelists/superfansand much much more ...

Whether you're new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn't always a given. While it's natural to question your abilities, you are where you are for a reason. You're qualified for the role you're in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout.

Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm. Outline of This Episode[1:14] Julia's rapid-fire marketing tips[2:30] Navigating change in the B2B marketing world[5:00] How to make change manageable[8:01] The more you struggle, the faster you sink[9:48] How to lead a team that's being acquired [14:14] The biggest mistakes that leaders make[18:20] How to plan your day the night before[20:08] How to connect with Julia GoebelResources & People MentionedManaging Transitions by William BridgesConnect with Julia GoebelConnect with Julia on LinkedInFollow Julia on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

LinkedIn has undergone a renaissance in the last several years and today is a central focus for many B2B companies' marketing strategies. But what does it take to do LinkedIn right? Mark Raffan of Content Callout is an expert at using LinkedIn for organic social marketing. In this episode, he explains why you should be putting twice as much effort into individual posts as you do company posts, along with advice on things like: When to use branded versus non-branded content How to create a strong hook How to know what you shouldn't post Overcoming objections from subject matter experts who are reluctant to build their personal brands on LinkedIn Why responding to comments on your posts is so important How to structure your LinkedIn posts to get the most engagement Get the details on all of this, and more, in this week's episode.

SEO is complicated. B2B SEO is inherently more frustrating. The world of SEO is a constantly changing landscape that's difficult to navigate yet critical to helping your website rank on search engines. In this episode of The Content Callout, David Ellis—the founder of Teranga Digital Marketing, a B2B SEO agency—shares how B2B brands can write quality content while integrating SEO. He helps simplify the process to make it understandable to anyone (a concept all B2B businesses need to embrace with their messaging). Don't miss it! Outline of This Episode[1:53] Learn more about David Ellis[3:36] David's rapid-fire marketing tips[6:50] How to provide quality content while integrating SEO[11:30] An SEO strategy for constantly changing content[13:54] B2B companies struggle to simplify their product/service[16:28] Master messaging (and ditch jargon speak)[18:06] How marketing and sales can “play nice”[23:18] Why you need a clear understanding of personas[26:46] David's four levers of B2B SEO[32:16] The biggest mistake marketers make that prevents success[33:44] How to learn more about Teranga Digital MarketingResources & People MentionedBrain.fmConnect with David EllisTeranga Digital MarketingConnect with David on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Content Intel sits down with Mark Raffan, the Founder & CEO of Content Callout, who will be discussing how B2B brands are jumping on the influencer train in an effort to reach new audiences, educate and increase credibility. How can it be done? And how can it be done, right?

Why do you need an owned audience? Why do you need a dedicated space to engage with that audience? Vanessa Hartung shares that it's time to ditch the “IKEA experience” and stop leading your audience on bunny trails. Give them what they want in a centralized place owned by your brand. How do you do that? Listen to this episode of The Content Callout for the details. Outline of This Episode[0:48] Three rapid-fire actionable tips[2:27] Ditch the IKEA experience[4:32] How to build your owned audience base[7:34] Why you need diversity of perspectives[11:34] Ensure authenticity by knowing your product [16:23] Make content interactive and engaging[17:10] The application of Web 3.0 in B2B[20:43] How to connect with Vanessa HartungResources & People MentionedCerosKate Bradley ChernisConnect with Vanessa HartungConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they're leaving money on the table. Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That's why you can't forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout. Outline of This Episode[1:48] Tip #1: Don't ghost your customers after a sale[8:21] Tip #2: Customer marketing is the easiest way to get more customers[12:09] Tip #3: There's nothing better than a referral (except, maybe, pizza…)[17:35] What your funnel should look like to market to customers[19:38] How to market to customers that you've lost[24:34] The biggest mistake marketers make that prevents success[26:08] How to connect with Derek HovingaResources & People MentionedThe Inbound LabConnect with Guest NameConnect with Derek on LinkedInFollow Derek on InstagramThe Inbound Lab on TikTokTableside Mashed PotatoesThe Clientside PodcastConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout. Outline of This Episode[1:15] Steve's Rapid-fire tips[6:19] Why your brand lives at the edge[11:26] 3 things that hold companies back[16:07] Why LinkedIn has changed substantially[18:57] The importance of entertainment on LinkedIn[29:20] How to connect with Steve WattResources & People MentionedSeismicConnect with Steve WattConnect with Steve on LinkedInFollow Steve on TwitterConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Content is the currency of digital and social media, but it can actually even be more strategic than being a mere currency.Content marketing can not only help build your business, but it can play an instrumental role in building out a category that you own and deliver long-term digital benefits for your company.Think Hubspot - they "own" the term for inbound marketing.If you want to achieve similar results for your company, you'll want to listen in to this interview with Mark Raffan, founder and CEO of the content marketing agency Content Callout.Key Highlights[01:24] Introduction of Podcast Guest, Mark Raffan[03:00] How Mark Got Into Content Marketing[08:04] What Does Establishing Your Own Category Means?[13:30] Importance of Content Marketing in Establishing Own Category[14:36] Create Quality Content[17:00] Timeline and Strategies for Establishing Category[21:01] Don't Forget About the Traditional Pieces[22:38] Difference between Content Marketing Agency from an SEO Agency[24:32] How to Structure Overall Strategy and Choosing the Platform to Post Content OnNotable QuotesWhat's interesting about negotiation, that a lot of marketers don't understand is that negotiation and marketing are very, very similar, because they're both built on the same foundational elements. They're both built on persuasion, they're both built on influence. And when you think of those foundational elements, there's a lot of overlap between those two. It's one thing to rank and it's another thing entirely to maintain, as a low bounce rate so that people actually read your stuff and engage with it and consume it on a regular basis. And that's what you have to create sort of long term. And also the same thing applies when it goes to social when it goes to video. It's got to be stuff that people actually want to consume.Don't create a category unless you can afford to. And what I mean by that is, if you, if you don't have any decent funding, whether it's seed or series funding, this is a task best left to those who do.It all starts with the strategy, get the strategy down first, try and think about who you're going to reach out to, and whether or not this category that you're creating is going to stick within that target group. And then dedicate yourself to building enough content that sort of an upswell gets created.You don't have to do everything all at once you can start off in phases. But if you're just starting out in the Content Marketing World, just look at it through those lenses. Is it interesting? Is it educational? Is it informative? Everything will come from there.Guest Links:Content Callout: https://www.contentcallout.com/Content Callout Podcast: https://podcasts.apple.com/ca/podcast/b2b-content-marketing-the-content-callout-podcast/id1526894022 Connect with Mark on LinkedIn: https://www.linkedin.com/in/markraffan/ Learn More:Check Out All of My Podcast Episodes: https://podcast.nealschaffer.comJoin My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmoDownload All of My Free EBooks: https://nealschaffer.com/freebies/Subscribe to my YouTube Channel: https://youtube.com/nealschaffer 

According to Angela Cope, mindful leadership in the B2B marketing space needs to become common practice. Angela is the Director of Demand Generation at Softchoice and has over 10 years of experience in B2B tech. Mindfulness practices allow you to grow as a leader and help your team thrive. In this episode of The Content Callout, we discuss what mindfulness is, how to implement mindfulness practices, and Angela's 5 grounding principles of marketing.Outline of This Episode[1:30] Learn more about Angela Cope[3:10] Top three rapid-fire marketing tips[8:33] Embrace a mindfulness practice[11:15] Learn, grow, teach[15:10] The definition of mindfulness[18:22] How to manage your ego[24:40] Developing a team during Covid[27:33] Angela's 5 grounding principles of marketing[33:10] Don't let your ego get in the way[35:38] How to connect with Angela CopeConnect with Angela CopeSoftchoiceConnect on LinkedInConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful. Outline of This Episode[1:33] Khadijah's three rapid-fire actionable tips[2:44] How to interview for a marketing position[4:47] How to improve the relationship between sales and marketing[7:22] You're in a new marketing role: Who do you get to know?[10:06] Why develop relationships with product managers[11:23] How a sales role helped Khadija in marketing[14:44] Khadijah's favorites in the content marketing space[19:44] Learn more about Khadijah and her podcastResources & People MentionedChris Walker on LinkedInSeth Godin on TwitterAll Marketers are LiarsPurple CowConnect with Khadijah PlummerFollow Khadijah on TwitterConnect with Khadijah on LinkedInKhadijah's podcast: Content CornerConnect with The Content Callouthttps://www.contentcallout.com/Subscribe to The Content Callout onApple Podcasts, Spotify, Google Podcasts

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Outsourcing content production to influencers and evangelists inevitably helps companies increase brand awareness. B2B tech and SaaS companies are already reaping the benefits of B2B evangelism. Today, Mark discusses the process of finding B2B evangelists. Show NotesConnect With: Mark Raffan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Mark Raffan, CEO of Content Callout, talks about the impact of content marketing programs. Producing content with no explicit purpose is a waste of time for companies. Afterall, marketing objectives should always align with business objectives. Today, Mark discusses getting internal approval for content marketing investments. Show NotesConnect With: Mark Raffan: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.