Podcasts about adobe rush

Discover how Higley Unified School District effectively leverages social media to engage young families in a competitive school choice environment.Learn the video content strategies that drive engagement, including the use of trending audio and authentic storytelling.Get insider tips on tools like CapCut, Canva, and Adobe Rush to create impactful videos—no expensive equipment needed.Understand the importance of meeting your audience where they are and speaking their language to enhance communication and engagement.SPECIAL GUESTSJessica BautistaDirector of Marketing & Public InformationHigley Unified School District, ArizonaEmail: jessica.bautista@husd.org Twitter: @OurLifeinAZLuz CapiralMarketing SpecialistHigley Unified School District, ArizonaEmail: luz.capiral@husd.org Website: https://www.husd.org Facebook: https://www.facebook.com/HigleyUnifiedSchoolDistrict Instagram: https://www.instagram.com/Higley365 Twitter: https://x.com/HigleyDistrict USEFUL INFORMATIONJob recruitment ReelPOV Graduation ReelOrder your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!Interested in our membership program? Learn more here: https://socialschool4edu.com/MORE RESOURCESFree Video Training: Learn the simple secrets behind social media for K12 schools!Sign up for our free e-newsletter - click herewww.SocialSchool4EDU.com

Rich discussed some real life ways to use AI: to help you pick out wine on a menu, choose what to order based on dietary restrictions and even pick ingredients to cook with. Android users in California can now add their ID or drivers license to Google Wallet. Apple Wallet support is coming soon. Richard in New Jersey is wondering why the voice volume on his Sonos system is louder than the TV volume.

In this episode of the Business Growth Hacks podcast, the hosts discuss the challenges businesses face in terms of productivity and share their favorite creative tools and software. They emphasize the need for effective tools to streamline workflow and boost productivity and creativity. The episode covers Adobe Creative Cloud Suite, Canva, iMovie, Premiere, Final Cut, DaVinci Resolve, and Adobe Capture, highlighting their functionalities and benefits for business growth.Key Points:Productivity Challenges:The common productivity issues in businesses, particularly the impact of numerous meetings on daily output. They express the importance of finding effective tools to enhance productivity.Favorite Tools and Software:A list of tools and software used by the hosts, focusing on creativity, video editing, and design. Adobe Creative Cloud Suite, Canva, iMovie, Premiere, Final Cut, DaVinci Resolve, and Adobe Capture are discussed, with insights into their specific applications.Collaboration and Integration:The significance of collaboration in design projects and discuss how tools like Canva offer collaboration features. They emphasize the ease of use and the vast template library provided by Canva for designing various materials.Mobile Editing Apps:Adobe Rush is introduced as a mobile video editing app, allowing users to edit videos on their phones and seamlessly transfer projects to Adobe Premiere for further enhancements. The hosts appreciate the flexibility and simplicity of Adobe Rush.Creative Process and Color Sampling: The episode touches upon the creative process, including color sampling using Adobe Capture. The hosts explain how this feature is beneficial for graphic design projects, allowing users to extract colors from existing visuals.Quotable Moments:"The average employee is only productive for 2 hours and 53 minutes a day. That's nuts. What am I paying for?”- Andrew @ 0:08”Canva is the way to go. If you're looking for a platform to design social media graphics, or maybe just some basic design collateral for in-house and you don't have a big budget.” -- Andrew @ 5:18Business Growth Hacks is presented by Beefy Marketing, your go-to resource for growing your small business. Looking to boost your business's online presence, streamline your marketing efforts, or simply want expert advice on scaling up? Beefy Marketing has got you covered. Visit BeefyMarketing.com today and discover how they can help take your business to the next level.

Welcome to a special rerun edition of the YoungBloodPodcast!

Welcome to FreshAirAtFive (FAAF) Podcast - Episode 68 In this episode, I share my daily reflection posted on Twitter @bryoncar, from April 11-15, 2022 I reflect on these podcast episode from my listens on the: 11th: Weekend Review and @CanELearn #DLSymp update; Educational DuctTape Podcast E74 with The EdTech News Brief Trailer & E1 "Scheduling in Google Classroom, Microsoft Reflect, Gimkit Pro"; Prairie Rose Possibilities E2.10 "Seven Persons - Academy of Fine Arts"; Shukes And Giff S5E13 "Seven Short Shares" 12th: House of EdTech E199 "STOP Using EdTech"; Got TechEd E109 "Productivity EdTech Throwdown and the Educator Metaverse" 14th: The HiTech Podcast E50 "Talk Time & Adobe Rush"; The EdTech News Brief E2 "ScreenPal, Google Classroom Practice Sets, Updates to Reading Progress" 15th: The Wired Educator E223 "Plan Like a Pirate an Interview with Dawn Harris" @FreshAirAtFive @bryoncar ------------------------------ Track: Know Myself - Patrick Patrikios ( NoCopyrightMusic ) | My Audio Library | Background Music Bumper: Elementary Music Teacher Podcast with Jessica Peresta --- Send in a voice message: https://anchor.fm/freshairatfive5/message

*celebrate* :clapping: Let's go! We are so excited for this episode. Seriously, 50 episodes is no small feat! More importantly, we've joined the Education Podcast Network. The EPN will help us broaden our audience and connect us with other educators, thinkers, and talkers just like us. We hope that you check out the other podcasts on the network and share the love on Twitter. Now, back to the episode: we talk about Talk Time. This is near and dear to Will's heart, but we all know that this will be practical for all. How much do you talk in class? How much do your students talk in class? What is the value in either? Consider these questions with us and then dive into how Adobe Rush can support your classroom experience with rich and easy-to-create media. For more information on these tools and our conversation, check out the episode page here. For all of our episodes and resources for each app we discuss, head over to our website at hitechpod.us. --- Send in a voice message: https://podcasters.spotify.com/pod/show/hitechpod/message

Hello listeners! I'm Caroline Schafer, the Podcast Producer for the AMSE Agency.  It is February: the month of showing and receiving love with candy hearts, boxed chocolates, flowers, and all things romance. While Valentine's Day is reserved for your loved one, Galentine's Day is just what AMSE ordered! This month, we show you - our members - all the love as we celebrate you and your business with our monthly events.   On February 3rd at 12:00 pm EST, you can spend a few minutes on Facebook with our CEO and Founder, Moni, as she shares her love for helping AMSE members by chatting about all things AMSE!  Then, following our Facebook Live, at 1:30 pm EST, you can join our monthly Member Orientation. At AMSE, we constantly strive to show you how we are here for you and make your entrepreneurial life less stressful. Because that's what love is all about! Whether your relationship with AMSE is brand new or you've been with us for a while now, this is the perfect time to find out all the benefits of being an AMSE member.    February 8th at 1:30 pm EST is a Masterclass that creators will love! Nicte Cuevas will teach on Mastering Video and Visual Content Creation. Video marketing captivates your audience and takes your business and brand to another level. Nicte teaches us what sweethearts Adobe Rush and Adobe Creative Cloud are all about in this masterclass by guiding us with her significant knowledge and experience. She knows that they are perfect for designing the content that best showcases your brand and business. Sign up for this class today on your dashboard!  Do you ever feel like your business could use a spark? A little extra love? Since love is definitely in the air this month, join us on February 15th at 1:30 pm EST for our monthly Co-working event. You're sure to be moonstruck by this event as it is the perfect time to share your questions and bounce ideas off of other AMSE members.  What could be more of a perfect match than AMSE members joining together with their favorite coffee and chatting about life? Well, maybe having some chocolate, too? So, on February 16th at 10 am EST, join us for our monthly Coffee Chat. We have dedicated this time with our AMSE members and admire you for being you! We'd love for you to embrace this “non-business” time with us.   February 17th at 1:30 pm EST is our second Masterclass with Mike Knorr. Mike is the VP of Marketing and Sales at That Company. And in this class, you'll learn Video Marketing 101 for 2022. Technology is constantly changing, but your passion for your business doesn't have to. Mike will show us how to be head over heels for using video to improve our sales and marketing. So sign up on your dashboard today to learn how to give your business that extra love and affection it needs with this masterclass.  February 22nd is our monthly Group Coaching event. Join us at 1:30 pm EST as AMSE shows you why your business doesn't have to be like a box of chocolates, never knowing what you're going to get. Instead, our coaches help take away the guesswork by revealing the best choices to meet your specific taste for your business.    Cupid shot his arrow at our Masterclasses because we have one more to share with you during this month. February 24th at 1:30 pm EST, Anna Larson and Selena Conmackie are experts ongoing live on social media platforms. Join them as they teach you how to enchant your audience with live videos. These ladies will sweep you off your feet with their knowledge, energy, and humor! So sign up for their class on your AMSE dashboard today!  Remember, your AMSE Member dashboard is the place to register for all the online events. Plus, you can find all you need to start, grow, and elevate your business!  If you're new to Owning Up, make sure and subscribe, so you'll know when a new episode drops. You can also join our Facebook group to see what other milspouse entrepreneurs are up to and receive the latest AMSE news. If you're a milspouse who has a business or is thinking of starting one, make sure to join us here at AMSE Membership. As always, check out our previous episodes for encouragement, connection, and information.  We'd love to have you join our fantastic community! Follow us on Twitter, Instagram, LinkedIn, and Facebook. Follow Moni Jefferson on Instagram. Visit our website to become a member: AMSE Please email us at hello@amseagency.com

Hey everybody and welcome back to the Business Growth Hacks podcast! People, the holidays are upon us and if you are anything like us, you are taking some time to reflect, while possibly hatching a few plans about how you might grow your business in the year to come! Software plays a huge role in the growth and overall success of a business, so we thought we would have some fun today and do a little roundup of the best apps we use here at Beefy! John and Andrew weigh in on almost every application you might need in your business, giving you some great ideas on the best software for creativity, administration, workflows, HR, and more. You'll hear your hosts sing the praises of Adobe Creative Suite for anything art-related, Dropbox for storage and file sharing, Gusto for payments, and Process Street for, well, processes! John and Andrew also get into the benefits of Slack for communication, FTP-related tasks with Transmit (attention nerds), database management with Airtable, marketing with ClickFunnels, user metrics with HotJar, and Facebook marketing with AdEspresso. As you can see, our conversation is as jam-packed with goodies as your Christmas stocking, so be sure to join us and get in on the action! Key Points From This Episode: What our hosts are planning to eat over Christmas and how they first bonded over pie.How much time the average employee is productive per day.Perspectives on the value of Adobe Creative Cloud and which apps from it our hosts like most.Different solutions for video editing such as Premiere Pro, Final Cut Pro, and Adobe Rush. All the applications for Canva and how it can be used in place of Photoshop.The functionality of communication-based apps like Slack.How useful all the different apps within the G Suite umbrella are.The different ways we use Google Drive and Dropbox at Beefy.Media collaboration and project workflow built for designers with Cage App.Why Transmit is a standout application in the FTP space.Putting all of your email accounts in one place with Spark.All of the payroll functionality provided by Gusto.The value that Bench provides to the Beefy team in terms of bookkeeping.Documenting and keeping track of workflows and processes with Process Street.Easy marketing automation and social media scheduling with Agorapulse.Intuitive GUI-based database management with Airtable.Facebook ad automation and reporting with AdEspresso.ClickFunnels: the software to help you build landing pages for a specific offer.The phone screen recording capabilities of DU Recorder.Figuring out how users behave on your website with Hotjar. Tweetables: “With Gusto, I can trust that you guys are getting paid when you are supposed to and that is really important when it comes to building trust and culture in a company.” — @abrockenbush [0:34:21] “Process Street is the easiest way to understand your processes as a company and then collaborate on those processes.” — @abrockenbush [0:43:48] “With AdEspresso you can set a budget, like 50 bucks a month, and say, ‘Automatically boost my posts every day,' and when it spends the 50 bucks, ‘Stop it and then restart it next month.'” — @abrockenbush [0:46:56] “Hotjar will give you the deep data that you need to say, ‘Well shit, we are wasting time on pages that don't matter. Let's spend more energy on this page that every single person that visits our site clicks through.'” — @abrockenbush [0:56:17] “I think our hack for the day is get you some software!” — John Fritzsching [0:56:17] Links Mentioned in Today's Episode: Adobe Creative Cloud Final Cut Pro iMovie DaVinci  Adobe Capture Slack G Suite Cage Transmit Spark Gusto Bench Process Street Agorapulse Airtable AdEspresso ClickFunnels DU Recorder Hotjar Andrew Brockenbush on LinkedIn Andrew Brockenbush on Twitter John Fritzsching The Beef Podcast Beefy Marketing

Tu as un PC Windows 7 ou 10 pas très puissant ? Je te montre comment créer un montage vidéo dessus avec le logiciel de montage Adobe Premiere Rush. Abonne-toi à ma chaîne YouTube ici : http://jbv.ovh/jeanviet --------- - Mon Instagram : https://instagram.com/jeanviet - Mon Twitter : https://twitter.com/jeanviet --------- Pour télécharger Adobe Premiere Rush gratuitement : https://www.adobe.com/fr/products/premiere-rush.html Exemple de montage réalisé avec #PremiereRush #MadeWithRush https://www.youtube.com/watch?v=zXB4XlTcD5Y L'appli Adobe Rush pour payer moins cher Android : https://play.google.com/store/apps/details?id=com.adobe.premiererush.videoeditor&hl=fr&gl=US iPhone / iPad : https://apps.apple.com/fr/app/adobe-premiere-rush-vid%C3%A9o/id1188753863 NB : les montages sont gratuits sur Android, iPhone --------- Au sommaire : intro 00:00 Télécharger Premiere Rush 02:00 Prise en main d'Adobe Rush 02:30 Ajout de vidéos dans la timeline 03:20 Ajout d'un effet titre 04:20 Incrustation d'image 05:10 Incrustation de vidéo 05:50 Outil cut / ciseau 06:10 Effet de transition 06:40 Accélérer une séquence 07:10 Incruster une animation like 10:10 Ajouter de la musique 10:40 Exporter le montage en MP4 11:40 L'Appli pour payer moins cher 12:50 Aperçu du montage terminé 14:25 --------- Abonne-toi à ma chaîne YouTube ici : http://jbv.ovh/jeanviet --------- Musiques : Ex Boxer Blue Skies Christmas Village - Aaron Kenny It just makes me happy - DJ Quads Jingle Bells 7 - Kevin MacLeod Funny Song - Bensound Clouds - Joakim Karud

Carey: In this interview with Heather Cox, we talk about what the younger generations want and expect from brands on social media. I always enjoy speaking with Heather about her business because she's super passionate about her work, and sharing her art of photograph editing. Two of the biggest take aways I had from our conversation are first, the importance of aesthetic, and what a thoughtful aesthetic can do to catch the attention, just what we're all trying to do, engage people, and excite this younger generation. And two, building audiences. Many times, brands find themselves just putting up content before they think about who they're speaking to about what they have to offer or share. It's kind of like sitting down with your grandmother and saying, "Hey, dude, what's up?" You would never do that. Carey: By Heather building her audiences and Instagram, she can then target them effectively to get them to stop, to look, and hear what she has to share. And then she keeps on building new audiences to broaden her customer base. Hope you enjoy. Carey: Hello, everyone, welcome to episode four, the younger generations, and what they want and expect from brands on social media. And today, we have Heather Cox. She's owner of Aglow Presets. And she absolutely has a love for photography her entire life. She believes, and she helps people optimize and enjoy pictures, and helps them use them and their modern qualities as a way to really create memories, which is what everyone loves to do. At least when they don't do it, they realize when they do create memories through pictures, how much everyone appreciates it. Carey: And then enhancing them with presets is really what she specializes in, to help pictures look their best. And not only does she get joy out of taking pictures, but it's her main passion of editing them, which is not easy for everybody. She has three kids, she owns this wonderful business that's just taking off, and she really wants to help people make a lasting impression, help people and their businesses take their images really to the next level. So, many of you may not have heard of presets before. So, that's really what her ... Not invention, but her own artistic way of creating presets, and that's what we're going to talk about today. Carey: So, Heather, thank you so much for being here. Heather: Thank you for having me. Carey: So, let's get started. Can you tell our listeners a little bit about yourself, and your company Aglow Presets? Heather: Yes. Hey. So, I'm actually a speech therapist, but I have always had a love of photography and editing pictures. So, a little over a year ago, I created a company called Aglow Presets, where I create different filters for pictures in the Adobe Lightroom program. So, for people that don't know what a preset it, it's basically a pre-made filter that is made in the Adobe Lightroom program. A lot of people are familiar with Adobe. Each preset contains a specific combination of really high quality edits. You can edit every single color, 100 one way, 100 the other way. You can edit the lighting, the contrast, there's so many different things you can do to the picture to create that look. So, it kind of ... You save it as a preset. So, with one click, you can transform your pictures, and they can be reapplied to as many photos as you want to use them on. Heather: So, for years, I've just been using standard apps on my phone to edit my pictures. But I never really got the look that I wanted. So, I started researching, and wanted to know what professional photographers use to make their pictures look flawless. So, over the past year, I've created over 55 different presets that really enhance pictures by brightening them, bringing out the different colors, and giving different looks to pictures. Carey: That is awesome. I just learned about presets earlier this year from you, and it really opened my eyes to the possibilities, and so, we share it with businesses because a lot of them don't know. And it really helps that aesthetic that is so important now, especially on Instagram, where it creates this consistency to the wall, and to the pictures in the stories, where even though they might not have the same exact filter on each photo, they go together. Kind of like an outfit. Right? Heather:  Absolutely. 100% yes. Yes. That's why a lot of businesses do use them because when they're displaying products, or even fashion. Any type of business, it's all about the look and catching your eye. So, it really enhances that. Carey:  Yes. That's awesome. So, your customers, with our subject around the younger generation, your customers are the younger generation for the most part, not 100% at all. But they really do migrate toward using presets, which is part of why you focus on Instagram. So, can you tell us what you know about them, and how you think about serving them on Instagram and Etsy with content and communication? Heather: Yes. So, I did find out very quickly that my main audience and my customers for presets are the younger generation, specifically ages 13 to 25. I kind of found out just through my customer base, seeing the girls posting them, and getting insights off of my ads kind of telling me who my audience was. So, and I found that the younger generation really doesn't use Facebook as much as we do, the older generation. And they really are focusing on Instagram these days. Posting pictures, and specifically, posting on their stories. I think that's that age range outlet for their creativity. Heather: So, Etsy has also been great because I think it is user friendly for that generation, too. It has reviews, it's just easy to navigate. So, Etsy has been my main platform, really, for to sell my presets. I do have a website, as well. But I do like to direct most of my traffic to Etsy. But yeah, the younger generation, they really like that kind of instant gratification where they see the pictures pop up right away. And I just think that, for me, Instagram seems the way to go to promote my presets. Carey: For sure. And your traction has shown that that's a great decision, and you enjoy it, and you're so good at it, too, which really helps. So, for people that don't know what Etsy is, I started using Etsy when it very first came out because I'm kind of an artsy person, and it was originated for artists to ... As a platform to share and sell their handmade things. Now, I think they still have that as a central concept to the platform, but there's more on Etsy now than back in the day when it was just artists. But it makes sense that you went there because your craft is an art form, and it allows you to transact on the purchase. Is that kind of what your thinking was by partnering with Etsy, as well? Heather: Yes, correct. Like you said, it's really for handmade. I think they branched out a little bit, where you can have partners that can also create some of your items, too. But yes, it's like a home base for people with creative ideas, and it just was perfect for preset. Carey: It's a very visual platform, too. Kind of like Pinterest, I think. So ... Heather: Agreed. Carey: So, okay. Well, as far as aesthetic, that's people would become more aware this year, and I think in 2018 of what aesthetic even meant. But it's kind of that overall look that couples with your brand. We have a company that is sort of an outdoor flair that we work with that we help them with their social media and their Instagram. And we had a set of presets on there at first that made it look a little bit dark, and we were trying to go kind of after that edgy feel to the aesthetic because they're kind of a rugged outdoorsy kind of company, like I said. And then we decided when someone's outside, they prefer to be outside usually when it's sunny. So, let's brighten it up. So, we switched out the presets to a more bright look. But that's kind of what somewhat of what aesthetic means. Carey: Heather, I'd love your thoughts on that. But we'd also like to know what, if you could share with us, how you've built the aesthetic of your Instagram presence, and how it appeases the younger audience. Heather: Yes, for sure. And aesthetic feed is what everybody wants these days. I get so many questions that, "Please help me make my feed on Instagram more aesthetic." So, it's really, like you said, it's creating that flow and consistency from picture to picture that makes it appealing. And presets can make your feed very pleasing to the eye, and catch attention to really, like you said, get that flow. And it can be either using the same preset on every picture, or using different presets and just keeping the lighting, like you said, and the brightness the same from picture to picture. Because I know every picture is different, depending on the lighting, like you said, if they're indoor, outdoor pictures. Heather: So, I always encourage my users to tweak each preset to match the picture before so they have that nice flow on their Instagram feed. So, I created a YouTube channel with helpful videos on this topic, and different editing techniques. But my personal feed on Instagram, I like to showcase other people using my presets. So, it's not just me every picture. So, it doesn't look probably ... If I had my own feed, I would have maybe a different look to it of the same thing going on. But the good news is is even though I use all of my customers pictures, for the most part, I do post some that I have posted of myself. But they're all different presets. But the flow still ... My feed still looks aesthetically pleasing because they're all a similar brightness, and presets really bring out clarity. They not only enhance the picture, but they really increase the quality of the picture, as well. A lot of people don't know that. Heather: I recently started editing old photos. It's great for really, really old black and white photos, too, to make the picture even a better quality than it was on looking at it online. But, so, for the most part, it's just ... Yeah. Presets, just the brightness of them, keeping that consistent, and keeping the fairly same color scheme. But yeah, that's what everyone wants because that's ... Business, people sell products from visual. It's so visual these days. Carey: Absolutely. Heather: So, having that look great is going to help any business. Carey: Yes, yes. It's huge. And the older generations now are becoming more accustomed to seeing it. And it's kind of like when ... I think of it sort of as when the old TV quality ... If you see a older football game, back from the '80s, I can't believe how blurry it is. Heather: Mm-hmm (affirmative), yes. Carey: And we looked at that, and that's what our eye was fine with. And then [crosstalk 00:13:50] but now that we have high def ... I don't even know what the terms are for the super duper high definitely ones now. But now our eye is used to that. And I think the concept is similar with presets, that's that we're getting accustomed to seeing that, and that's what our eye is pleased by. But the younger generation, that's really what they demand. The demand, I guess, might be a little- Heather: It's, yeah, all visual. It is all visual, and what looks the best to their eye, for sure. Carey: And then I love ... I just want to comment on the user generated content because we spoke about that in a previous episode around content and building content ahead of time, and what user generated content is. Because some people don't know that. And Heather, you've done an amazing job of maximizing the impact for your customers of user generated content, which means she's using those pictures of what her customers are using with her product, and showcasing that on a daily basis. So, it's a great, great method. So- Heather: Yes. Thank you. Carey: ... speaking of your customers again, you have something you call brand ambassadors. Can you tell us about that, and how this effort helps contribute to your content and engagement? Heather: Yes. I currently have 73 Aglow ambassadors. I have 70 females and three men who help promote my presets. So, really initially, what I would do is ask some of my followers that had big followings and used my presets if they wanted to become ambassador. However, the good news is now I have people reaching out to me every few days if they can be one. So, to be an ambassador, basically I give them free presets and in return, they pretty much promote Aglow Presets for me. They mention me on their feed, they promote me on their stories, their Instagram stories about my presets, if I have a new release, if I'm coming out with a new preset, they tag me. And when they post a picture on Instagram, they'll tag me in it, and they'll post which preset they've used. Heather: So, one of my first ambassadors was a girl at a university near where we live, and that has really in turn, spiraled into a big following, not only from businesses in that town. I have the tanning salon there uses my presets, boutiques there use my presets, as well as a lot of the sorority girls at that college. So, it's really great to have people around. And I have my ambassadors are all over the world. I have one in Ireland, and France, and I have a few in Canada. So, it's really kind of worldwide that they're promoting my presets. And I do, like you said, I love to showcase them on my feed because that not only helps them, they get notoriety from that, and they get to show off their pictures, and they know that all my followers will see it, also. Carey: That's amazing. Heather: So, it's a win win. Carey: Yes. Yes. That's amazing. And it also allows people to see that variety, and people have ... Some of them have children, or you've got some men that are caring about their image and their personal brand, and it kind of gets people looking at the opportunities by showcasing themselves in a really professional and aesthetically attractive way, I guess is the best way to put it. Heather: Yes... Carey:Are brand ambassadors like influencers, would you say? Heather: Some of them are, yes. Some of them are just kind of regular people. But a lot of them are influencers. And so, they have their own kind of gigs going on. But they do this, as well. Carey: Gotcha. Okay. Because some people don't really know the whole world of influencers, or they've heard of it, but now there's something called microinfluencers that have fewer followers. So, for folks out there that aren't so familiar with the influencers world, there are many many many that have become really big, and they have millions of followers, and they charge a pretty penny to couple with brands, and they also tend to be ... Nothing against all influencers by any stretch, but brands sometimes feel a little anxious about working with some of the big ones because they're quite particular, or demanding sometimes is the word they use. I'm not saying that I've never had an influencer. But that's just kind of the world of that now, and the brand world. And so, there's something that has surfaced this year called microinfluencers that have fewer followers, but can be very influential, especially at the local level, or the industry level, and such. So, but that's a whole 'nother conversation. Heather: Interesting, yes... Carey: The one thing you've been really good at, Heather, is to continually using ads and promotions. So, can you take us through what you think engages the younger customer. For instance, with the language you choose, or the visuals you use in your ads and promotions. Heather: So, yes. Yeah, I typically run around six to eight ads at one time on Instagram. I say I do it on Instagram, I think some of my ads go to Facebook, and some the Facebook and Instagram type areas. But I find that most of my customers do find me through Instagram, through either on the feed, or sponsored ads on the stories. So, I do definitely try to create ads that speak to the younger generation through fun pictures, and bright colors. They like a certain look to a picture, which I found. They like the fun, being at a festival, or more party-type pictures than some of the older generation pictures that we used to use. Heather: So, and also, a majority of my ads are video ads. So, I think this is huge, especially for this generation. Like I said earlier, they want kind of quick, instant gratification. So, using a video, I scan through different presets with simple verbiage, just talking either about a sale going on, or what preset I'm using. And also, the younger generation definitely loves a sale. So, I typically try to include that in some of my promotions. But yeah, they really just ... The videos, and using just kind of short verbiage, I think it really helps. But I use Adobe Rush, which is a video editing program. And it's really simple, and that way, I can just upload it right into my Facebook ads manager. Heather: But yes, when someone's scrolling through a feed, I think they just really want ... They don't want to have to scroll picture to picture, but just if you have a quick, short video showcasing your products, I have found that's the way to go for my ads particularly. Carey: Yes. My youngest is 17. So, he's not 13 anymore, or anything. But he's always looking at videos, that's it. He doesn't ... I don't know. I'm not sure what he reads outside of school. But yeah, videos are definitely the eye catcher. So, well, when you've built these followers, and attracted new customers ... Your customers are between the ages of ... What ages, Heather? I forget. Heather: Well, 13 to 21 is the most. But I really think I would say 13 to 25, 30 years old. I do have several customers that are older than that. But the main, if I was just to group it in, that's the main group is that younger age- Carey: Yeah, we talked about how there's lots of opportunity with photographers, and chefs, and things like that that aren't using your presets. Heather: Right, for sure! Carey: ... you've done a really great job of defining your audiences inside that key age range that is making daily purchases with you inside your social strategy. And so, how are you building multiple audiences to target and sell your products to? Heather: Well, as far as audiences, this is definitely one area that I continue to learn and I want to grow in. I've taken polls, and asked some of the younger generation what are the things that they search on a daily basis, who do they follow? So, I can create audiences based on their interests. For presets specifically, I know that they're very popular with blogger, influencer-type people, college age girls, sorority girls. I do have a preset called clean and crisp that I market to realtors. I have a lot of boutique owners, realtors, anyone that really needs to showcase a product. So, I try to target as many of those types of people in my audience as I can. But I definitely feel that I have to continually change up my audience to reach a broader group of people. Heather: So, I guess the biggest take away I have for this podcast is just to continually stay on top of the trend, and stay fresh, and just know that there's always something ahead. Carey: Well, that's a great way to close. I love that. That's very inspiring. And you're a perfect example of that, Heather. Whenever I talk to you, you're always trying to think of ways to do things new, and a way to mix it up, and ways to attract new customers, and ways to grow and help people. Make them happy. Because it does make you happy when you're proud of your presence online, and on social media. Carey: So, thank you so much. Can you let everybody know how to get in touch with you, and to check out Aglow Presets? Heather: Yes, thank you so much, too. So, my Instagram handle is @aglowpresets, and I have a website, and it's www.aglowpresets.com. And you can also find me on Etsy, and search me up on YouTube at Aglow Presets. Carey:  Thank you, Heather. That's awesome. Everyone, have a great day. Thank you so much. Heather: Okay, thank you. Carey: You're welcome. Heather:Thanks, Carey. Carey: Thanks for listening to the All Social Y'all Podcast. For free resources and materials, head over to allsocialyall.com. That's allsocial Y-A-L-L.com. Also, we'd love to hear from you. What subject areas would you like to hear about in future episodes? You can share that with us by dropping me a comment on our website, or in Instagram @allsocialyall.  

DJ speaks with Albert Goh from Adobe about Rush, a video edit product included in the Adobe Creative Cloud for editing video on mobile devices. Albert talks about using Rush to make quick edits in the field that can be downloaded and fine tuned from the cloud by editors back on the desk.    LINKS https://www.adobe.com/sea/products/premiere-rush.html     SUBSCRIBE:    iTunes: https://itunes.apple.com/gb/podcast/multimedia-week/id929384403 Stitcher: http://www.stitcher.com/podcast/d-j-clark/multimedia-week?refid=stpr Soundcloud - https://soundcloud.com/multi-media-week Our website is multimediaweek.net Facebook Page -  https://www.facebook.com/multimediaweek SPONSOR   The University of Bolton. See www.immj.ma for more details.    Image Credit: Adobe

Arri updates the stellar Stellar app, Pomfort launches LiveGrade Studio, Metabones does a speed booster just for the pocket, and Adobe keeps workin' on Premiere Rush!weekinfilmtech.com Hosted on Acast. See acast.com/privacy for more information.

I decided to attend VidCon in Anaheim this July. It was one of the few events that I went to as an attendee, not as a speaker. VidCon is short for Video Conference. I first read about VidCon several years ago and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans, a niche that was not being fulfilled. Someone was quick enough to seize that opportunity and created an event for it. It turned out that that someone and his brother are Hank and John Green. You may have heard of John Green who is also the author of the book I love, the Fault in Our Stars, a NYT bestselling book and a popular movie. In 2018, they sold this event to ViaCom. I am sure that Hank and John are doing very well financially.  Here is the key reason I attended the event: I’m always curious about how consumer brands market to younger generations. VidCon is a great option for me to understand younger demographics, to see various brands’ approaches to reach out to the next generation of millennials, and to check out video content creators, YouTubers. Nike, Facebook, Instagram, Nickelodeon, NBC Universal, Mountain Dew Game Fuel and more all had big exhibit spaces at the Expo Hall. It was challenging to win young audiences’ mind shares on-site. Every brand was working very hard to make sure their booths stood out. Canon and HobbyKids Adventures made an impression on me  As a B2B marketer working closely with sales, I’m all about sales and closing deals. Being able to sell products at a conference is music to my ears. Two brands made an effort to sell their products, while creating an interactive, fun and engaging experience for their attendees. Canon Camera: Canon’s exhibit space was small (30x40) compared to other major brands. They used the theme “Glamping” to design their booth. They brought in an Airstream, a type of RV, and set up a campground-like atmosphere. They set up interactive areas inside and outside the Airstream that allowed attendees to pose and take pictures using Canon cameras. In addition, they set up a table called the camp store to showcase a wide array of digital cameras. They staffed subject matter experts at the table to talk to anyone who was interested in learning more about cameras’ features. In addition to existing product lines, they also showcased their proof-of-concept products such as Ivy Cliq, an instant mobile camera printer, and Ivy REC, a Clippable, Go Anywhere Camera. Their approach is no different than any other brands, but the key difference was the ability to buy! If you wanted to buy their cameras, you COULD! Except for Ivy REC which was not yet available, you could pretty much buy the products they showcased on-the-spot. Hobby Kids Adventures: Another brand did something similar and made an impression on me was Hobby Kids Adventures. You may not have heard of HobbyKidsTV. HobbyKidsTV, a family-run children's channel with over 3 million subscribers on YouTube. It’s a low-budget Disney channel, but the content is created by one family.  The parents and 3 kids have been on YouTube since 2013. Their youngest child has been on YouTube since he was born. He didn’t know what life was like outside YouTube. Totally reminds me of The Truman Show. I first read about HobbyKids TV in Wired magazine, HobbyKidsTV, YouTube, and the New World of Child Stars. These children are certainly different kinds of child stars than the mainstream media child stars that I am familiar with.  They didn’t have a big exhibit space, but they certainly knew their audiences well. In their little space, they created 3 obstacles for their young audiences to play through. The 1st obstacle was a Robot Bop Bag: You could punch Robot Boppin Bag and it would bounce back. The 2nd one was called ‘Slime Toss’, in which balls were tossed into a bucket. The 3rd obstacle was a Disc Shooter in which you use a wrist launcher, it’s like a hand gun that ties to your wrist, to shoot discs into targets. Once you played the 3 games, you could get a free T-shirt with your choice of Hobbykids Adventure designs. These games were designed to engage with their young audiences and were strategically tied to their merchandise. They showcased their toys and if you are a fan of HobbyKidsTV, you could also buy these toys on-site. Both Canon and Hobby Kids Adventures booths were fun, interactive and engaging, just like many other booths. What I really liked about them was that they also sold products on-site. They made an effort to build brand awareness, engage with their audience and allow purchases if the audience was ready to buy. It covered the whole stack of the purchase funnel from awareness to purchase. I love it. Are you ready to get a haircut at VidCon? AXE: There was another brand worth mentioning. AXE, a deodorant brand, took the same approach with a different twist. They brought in a big RV right there on the exhibit floor. It made a big presence! Inside the RV was a barber shop which gave boys and men haircuts. Yes, you hear me right, haircuts. Rather than pushing their hair care products to the attendees, they offered people haircut on-site and used the opportunity to showcase products such as shampoos, gels, and color styling pastes. I thought that was a subtle way to educate young adults on how to look stylish with AXE products. Outside the RV, they set up a game zone which allowed boys to play video games and chill. At the same time, they were proactively giving away free samples. If you didn’t get a haircut, well, you could try free samples at home. What about the other booths?  NBC universal’s booth was very traditional. You could take a photo with a People’s Choice Award trophy, but so what? I don’t think they fully understood the attendees. Facebook promoted their TV channel called Facebook Watch. Well, the booth was grand and beautiful, but I was not clear about the specific call-to-action. Nickelodeon’s booth was fun, with multiple kids’ activities and play zones, and made a push for their big new movie, Dora the Explorer. Adobe had a booth as well. The theme was about #createyourstory, but the booth experience didn’t align with the theme. You lined up to get into a room. Before getting into the room, you chose one of the 5 characters which best resembled you on a tablet. When you walked into the room, there was just a big TV screen with the character that you chose to imitate your movements. How did that tie with the theme #createyourstory? I didn’t get it. However, they did make an effort to show content creators their product called Adobe Rush which is a video editing tool.   I also got a chance to talk to aspiring YouTubers and attendees. They are very different than my target audiences of B2B marketers. YouTube is not only the place they share their content, but also the place they seek entertainment and receive information and knowledge. Yes, I mean knowledge. Many told me that they only watch Netflix and YouTube, they don’t watch major networks or cables. If you are trying to reach young audiences, YouTube is certainly a channel you can’t miss. Is VidCon worth attending? It depends. I went because I wanted to check out a different conference and demographic. If you are an aspiring young content creator or have children who love YouTube, this might be a good conference to go to.  Have you attended any fun and unique conferences? If you do, please let me know. I’d love to check them out.  Again, let’s continue to learn from each other.  Take care and have a great day!

Key Takeaways Covered In The Podcast One of the best things you can when it comes to Instagram Stories is to learn how to manage the 15 seconds you are given. To do that, you need to know how to edit your videos in a way that maximises the time you have. Use techniques you have seen on TV and in movies to inspire you to be creative. If you’re using video, you don’t need to tell people what you’re doing as people can see that. Think of more creative ways to share your story. When it comes to video there are both visual and audio aspects. What people don’t realise is that your visual and audio don’t need to correlate. Show you’re doing something and try to tell a different story; it will hold people’s attention much longer. Make the most of b-roll content. You don’t have to use fancy equipment, as video can be filmed on your camera phone. Once you start worrying about what camera you’re filming on, you miss the point of creating relatable content. Film as little as you can so you don’t have to edit as much. To edit on your mobile, Adobe Rush and Splice are great options. Although it can be awkward to film yourself in public, it’s easy once you learn how to be tactful. Look at your surroundings and decide the perfect opportunity. If you need to transfer music to your phone, use a Dropbox that you can access through Adobe Rush. If you think people will be viewing your story without audio, add subtitles letting them know they may want to listen. To get started, you need to understand the story. Find out how you can tell a story without speaking. Every story needs a start, middle, and end. Make sure your story has an opening and closing scene, so people know what is happening. The one thing you need to remember above all else… Aim to have 2-3 minutes of content a day, any more than that and people will start to switch off. Think about the stories you watch; do you skip if it’s too long? Highlights You Simply Can’t Miss Introducing Dillon Osborne – 4:45 How to Limit the Content You Post, Without Cutting Back – 11.00 Finding Your Creative Flair – 16:00 Showing Your Personality in Your Stories - 21:31 Tools and Equipment – 27:13 Directing People to Your Long-Form Content – 39:30v How To Get Started With Creating Your Own Stories 44:02 Links to Resources Mentioned in Today’s Episode Live Masterclass Sign Up Adobe Rush for Mobile Splice Epidemic Sound Diltakesphotos Instagram Want the full transcript? Click to Download!

Filmen, schneiden und veröffentlichen von Videos mit dem Smartphone. Nachdem wir in der letzten Folge allgemein über die Apps für Videos gesprochen haben, widmen wir uns in dieser Folge einer App die den ganzen Workflow begleitet: Adobe Rush. Was kann die App, wo ist sie gut und wo schwächelt sie.

Videos lassen sich mittlerweile auch sehr gut mit dem Smartphone produzieren. Pascal war auf dem Mojo-Fest in Irland. Er und Stefan sprechen über gute Kamera-Apps und Mikrofone fürs Smartphone.

Key Takeaways Covered In The Podcast It is so much easier for your audience to connect with you through video. They begin to trust, know and like you. When it comes to recording your videos, you can use your phone to get started. They work well when there are lots of natural lighting and as they’re designed for audio, the sound is great. It’s important to remember, though, that the quality of the content is more important that the quality of the pixels. Launching video within your business takes time as it is a new skill that you need to learn. The best thing to do is be critical of yourself and know where it is you need to improve. If you are thinking of starting video within your business, the best approach to take is to look at the common questions that people are asking in your industry. If there are things you are asked over and over again, creating a video that explains it gives you something to send to people instead. It also helps when it comes to SEO and Google search. Remember, if you are recording a video and you don’t like it, you can delete it. You don’t have to be young to start a YouTube channel. If you don’t want to start a YouTube channel, Instagram stories is a great way to post videos that people will connect with. If it doesn’t go right, you can keep recording. IGTV is also an option. There are lots of mobile apps where you can edit your videos. Adobe Rush lets you repurpose a video for multiple different platforms, depending on the optimal sizing. Don’t feel like you have to fill time constraints when it comes to video, the important thing is the you’re getting started. If you are worried you don’t have time to do YouTube, you don’t have to fully commit. Whether you’re creating a teaser for your main ‘focus’ or creating one video a week, if you want to incorporate it into your strategy you can. If you know what content people want, the whole process is so much easier. Another approach is to batch content over the course of a few hours. The one thing you need to remember above all else… One of the best ways for people to see whether they’re going to connect with you is for them to physically see you. Even if you don’t feel as though you’re confident enough, it’s important people see you for you. Highlights You Simply Can’t Miss Introducing Meredith - 8:35 Why Video? - 13:12 Why You Should Be Using Video And 19:20 Who Can Do Video?- 25:00 Top Tips For Getting Started – 27:00 Using Video That Is NOT YouTube – 34:30 The Basics Of Video On Social - 46:30 Links to Resources Mentioned in Today’s Episode Morning Routine Podcast Jen Lenher Podcast Meredith Marsh YouTube Social Video Blueprint Social Video Workshop Meredith Website Vid Pro Mom Website Facebook Instagram Twitter Podcast (iTunes) Podcast (Stitcher) Want the full transcript? Click to Download!

On this episode of Digital Rage we speak to Brian Wood. Brian is a training consultant, author, developer, and father who tells us about how to stand out in a crowded market, launch courses online, and one of new favorite video tools from Adobe.

Agora Show, le podcast pour parler photo - épisode 2Les tendances logicielles, quels sont les usages que nous avons des différents logiciels et applications, quelles évolutions nous voyons et nos enviesAvec Régis Moscardini, photographie animalier créateur du site www.auxoisnature.comJean Christophe Dichant, photographe urbain créateur du site www.nikonpassion.comCéline et Guillaume Manceron, portraitistes créateurs du site www.photopassion.frAdobe Creative Cloud: https://www.adobe.com/fr/products/photoshop-lightroom.htmlApplication Touch Retouch (Android): https://play.google.com/store/apps/details?id=com.advasoft.touchretouch&hl=frApplication TouchRetouch iOS : https://itunes.apple.com/fr/app/touchretouch/id373311252?mt=8Application Spectre: https://itunes.apple.com/us/app/spectre-camera/id1450074595?mt=8&ign-mpt=uo%3D4Logiciel photolemur: https://photolemur.com/Service en ligne Clippingmagic: https://fr.clippingmagic.comDxO PhotoLab: https://www.dxo.com/fr/dxo-photolab/Adobe Rush, montage vidéo : https://www.adobe.com/fr/products/premiere-rush.html

Un épisode où on parle beaucoup de taille, et croyez le dans certains cas ça compte ! Retrouvez Cédric et Christophe qui commentent les dernières actus tech, Cédric revient notamment sur un ancien amour de jeunesse ... - NM Card Huawei - Spot Mini s'amuse et fait peur... - Finalement Facebook Portal va vous espionner... - Google Translate dans tous les casques Google assistant - Adobe Rush et Photoshop CC en mobilité - Son nom c'est juste Palm - Huawei Mate 20X XXXXXLLLLL - Qualcomm Snapdragon 8180 - Teslaquila

In this episode, I talk about the Shane Doc and how it trended at #1 on the Youtube Charts at #1. Adobe Rush and how it is amazing. My thoughts on Daredevil Season 3. Why Luke Cage and Iron fist being canclled isnt that deep. Pewdiepie and T-series. --- Send in a voice message: https://anchor.fm/isaacmijangos/message

:: Gráficos das aquisições tech dos grandes players desde 1991! :: Facebook faz limpa em páginas e perfis “do mal” :: Globo lança fake ou fato! :: Números do Facebook :: Bom menino, Facebook seguindo a cartilha do  TSE :: SPC lança uma câmera de reconhecimento facial pra facilitar a concessão de crédito (isso é […]

Добавляйтесь в друзья: ВК: Алексей Швецов https://vk.com/shvetsov4 Анастасия Редченкова https://vk.com/stasha_red Instagram: Алексей Швецов https://instagram.com/shvetsov4 Анастасия Редченкова https://instagram.com/stasha_red Не ограничивайте себя видеоуроками на YouTube! Узнавайте еще больше полезной информации! Общайтесь с опытными разработчиками, преподавателями и развивайся через личное общение!

Kyle and Chris talk the past week in podcasting, streaming, and creative web topics. Anchor's new iPad app, Pocket Casts, Google Podcasts, YouTube Music, Instagram TV, and Adobe Rush.

Kyle and Chris talk the past week in podcasting, streaming, and creative web topics. Anchor's new iPad app, Pocket Casts, Google Podcasts, YouTube Music, Instagram TV, and Adobe Rush.

Kyle and Chris talk the past week in podcasting, streaming, and creative web topics. Anchor’s new iPad app, Pocket Casts, Google Podcasts, YouTube Music, Instagram TV, and Adobe Rush.