Podcasts about Foodstirs

Greg Fleishman is a preeminent CPG founder & operator in food & beverage focused on starting, funding, and advising impact-driven brands. He co-founded Foodstirs with Sarah Michelle Gellar, Modern Alkeme with Real Housewife Jules Wainstein, and is on the board of companies like nuun hydration, Lily's Sweets, and Once Upon A Farm (co-founded by Jennifer Garner). He has invested in leading CPG brands like MrBeast's Feastables and is the co-founder and general partner of Good Alpha Industries, a VC firm focused on CPG brands, consumer tech, and experiences that do good.

In this episode, Mike is joined by Greg Fleishman. Greg is passionate about starting, nurturing, & funding Consumer Brands that help make the world better. He has had multiple 9-figure exits as the Co-Founder/Board Director of Foodstirs, Co-Founder of Purely Righteous, Co-Founder Up To Good Energy, Co-Founder of Eat Union, Board Director for Lily's Sweets (exited to Hershey's June 2021), Once Upon a Farm with Jennifer Garner, and even more. Follow Greg Fleishman on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram

In this episode, Mike is joined by Greg Fleishman. Greg answers questions from other founders about marketing, packaging, direct to consumer, scaling a team, and so much more. Greg has had multiple 9-figure exits as the Co-Founder/Board Director of Foodstirs, Co-Founder of Purely Righteous, Co-Founder Up To Good Energy, Co-Founder of Eat Union, Board Director for Lily's Sweets (exited to Hershey's June 2021), Once Upon a Farm with Jennifer Garner, and more. Follow Greg Fleishman on LinkedIn Connect with Mike on LinkedIn Follow Mike on Clubhouse Follow Mike on Instagram

Genius Juice CEO & Founder, Alex Bayer interviews an industry veteran Greg Fleishman of Foodstirs. Greg is the Co-Founder and CEO of Foodstirs Inc that makes "junk-free" bakery items such as muffins, cookies, and much more. Foodstirs have ingredients to make it yourself at home and ready-to-eat bakery treats as well. Along with Foodstirs, Greg is also the Co-Founder and Partner of Purely Righteous Brands, a premiere boutique branding agency in Solano Beach, CA that has done branding projects for REBBL, Hail Merry, Chameleon Cold Brew, SUJA, and many more premiere brands. Greg shares his abundant experience across many different CPG companies and his ongoing go-to-market strategy with Foodstirs. --- Support this podcast: https://anchor.fm/genius-juice/support

Denise Woodard, the founder and CEO of Partake Foods, is not shy about asking for advice. In an interview featured in this episode, she reflects on how guidance from other entrepreneurs has been a key part of her success in building a fast-growing packaged food brand. You might be surprised, however, that the counsel she most values comes from unsuccessful founders. “I think oftentimes when you’re company’s on a rocketship to success, it’s hard to remember the stuff that went wrong,” Woodard said. “But when you’ve lost your last dollar and put all your blood, sweat and tears into a company that didn’t work for whatever reason, you have really good advice about what not to do and what you wished you would have done.” A former executive with The Coca-Cola Co.’s Venturing and Emerging Brands (VEB) unit, Woodard founded Partake in 2016 after her infant daughter was diagnosed with severe food allergies. Frustrated with the lack of allergen-friendly food brands, she launched Partake with a line of cookies that are free from the eight major allergens, followed by a move into baking mixes. The brand, which sells its cookies at Target, Whole Foods and Sprouts stores nationwide, made waves in June of 2020 when it announced a $1 million seed round that was partly funded by Jay-Z’s Marcy Venture Partners. Seven months later, Partake closed on a $4.8 million Series A round that included industry luminary John Foraker and music icon Rihanna.  It took a lot of heavy lifting, sacrifice and hearing the word ‘no’ dozens of times to get Partake where it is today, and as part of our interview, Woodard spoke about how her experience working with entrepreneurs while at Coca-Cola impacted the planning for and development of Partake, as well as how a boom in allergen-friendly brands has affected the brand’s growth and why leaning into retailer programs that support Black and female-owned companies has been critical. She also discussed why Partake was self-funded at launch, how she went from raising $5,000-$10,000 at a time to multi-million dollar, celebrity-led funding rounds, how the tragedy and social unrest of 2020 impacted Partake and why she sings the praises of a leadership coach. Show notes:  0:36: Celebrate Green Juice! But Did You Forget About Everything Bagel Ice Cream? Join The Club. -- The hosts chatted about waves of greens and green juice, a new ice cream product with a unique flavor and what they are learning about social media app Clubhouse. They also discussed new packaged food and beverages to hit the office, including better-for-you noodles, a “big” candy bar brand and non-alcoholic craft beer. 23:22: Interview: Denise Woodard, Founder/CEO, Partake Foods -- Taste Radio editor Ray Latif spoke with Woodard about her prompt email replies, her background as an entrepreneur, her transition from a beverage executive to a founder of a food brand and how she’s saved at least $250,000 in retailer fees. She also discussed how she was able to differentiate Partake from a growing set of competitors in the allergen-free space, how she determined her capital needs for launching the brand, staying focused after hearing rejection from investors, why data was a key asset in the company’s Series A round and why she doesn’t separate personal and professional responses to issues of racism and inequality. Later she explained why entrepreneurs should ask for specific versus general advice about building a business and why she views her employees as her “boss.” Brands in this episode: Partake Foods, Suja, Evolution Fresh, Your Super, Organifi, Jeni’s, Coolhaus, Ben & Jerry’s, Foodstirs, Zesty Z, Ayoba Foods, Belgian Boys, Nona Lim, Om Som, Banza, Daytrip, BrewDog, Athletic Brewing Co., De La Calle, immi, Gigantic Bar, Ugly Drinks, Milky Way, Hershey’s, Honest Tea, Zico, Once Upon A Farm

This special edition of Taste Radio Insider highlights actionable insights and advice from interviews with four founders, creators and investors who joined us on the show during the second half of 2020. Our guests include Greg Fleishman, Co-Founder/CEO, Foodstirs; Jing Gao, Founder & CEO, Fly By Jing; Carlton Fowler, Managing Partner, Goat Rodeo Capital; and Breezy Griffith, Co-Founder & CEO, SkinnyDipped. Show notes:  0:35: Mike Missed His Shot. Plus, Soda Strategies, Samples And Salutes. -- The episode opens with a bit of banter about a recent win streak and the return of BevNET/NOSH’s Elevator Talk series in 2021. The hosts also discussed two independent soda brands and how each is navigating an evolving market for the category and spotlighted a few notable products sampled over the past week. 16:38: Interview: Greg Fleishman, Co-Founder/CEO, Foodstirs -- We kicked off the interview portion of the show with Greg Fleishman, co-founder and CEO of clean label baking mix and snack company Foodstirs. In the following clip, pulled from Ep. 93  of Taste Radio Insider, Fleishman explained why successful entrepreneurs are most often purpose-driven, the importance of collaborating with retail buyers when formulating an innovation strategy and why tapping your network for advice and feedback is more important than ever. 25:44: Interview: Jing Gao, Founder & CEO, Fly By Jing -- Next up is Jing Gao, founder & CEO of Sichuan-inspired sauce and seasoning brand Fly By Jing. Within our interview from Ep. 103, Gao spoke to BevNET CMO Mike Schneider about the company’s success in landing widespread media coverage and how she addressed production and logistical challenges that arose from crushing demand. 33:11: Interview: Carlton Fowler, Managing Partner, Goat Rodeo Capital -- We continued with Carlton Fowler, managing partner of venture capital firm Goat Rodeo Capital. In this clip from Ep. 101, Carlton explained how he identifies new products that have a runway for success, the three tenets that shape Goat Rodeo’s funding decisions and why he is always on the hunt for category-creators. 41:25: Interview: Breezy Griffith, Co-Founder & CEO, SkinnyDipped -- Wrapping up the episode is Breezy Griffith, co-founder and CEO of fast-growing coated nut brand SkinnyDipped. In an interview featured in Ep. 96, Breezy shared a remarkable story about how Skinny Dipped made its way into the offices of two top tech companies and how she built a lasting partnership with a key buyer at Target. Brands in this episode: Zevia, Jones Soda, Coca-Cola, Pepsi, Genius, Amazi Foods, Tru, Nerd Focus, Foodstirs, Fly By Jing, Drnxmyth, Skinny Dipped

Baked goods company Foodstirs had big plans for 2020, but had to reinvent everything when the pandemic came. This is a story about the importance of knowing your mission, and how it can keep you focused even when times get tough.

Baked goods company Foodstirs had big plans for 2020, but had to reinvent everything when the pandemic came. This is a story about the importance of knowing your mission, and how it can keep you focused even when times get tough.

This week we sat down with Filipp Chebotarev, the co-founder of Cambridge SPG, a venture capital firm that invests in emerging and innovative consumer concepts. Since launching in 2016, the California-based company has been an active investor in the food and beverage industries and holds stakes in several fast-growing and disruptive brands, including Once Upon a Farm, Vive Organic, Foodstirs, Owl’s Brew, Fish People and Tosi.  Within our expansive conversation, Chebotarev spoke about the firm’s investment philosophy, what he learned from developing an unsuccessful food brand and what role his background in distressed real estate has on funding upstart companies. He also discussed effective strategies for initiating and cultivating relationships with investors, why he’ll review a 70-page pitch deck under the right circumstances and general rules that predict success in food and beverage. Show notes:  0:31: Cann Jacqui Get An Intro To Gwenyth Paltrow? Also, We Have A New Hashtag. -- The episode opens with a discussion about a certain famous actress and entrepreneur making an investment in a cannabis-infused “social tonic” brand, the slew of BevNET, NOSH and Brewbound events coming in December and why Ray fell for this new “proposition.” The hosts also encouraged listeners to send in their nominations for BevNET and NOSH’s Best of 2020 awards and raved about new lines of coated peanuts and canned cocktails. 20:13: Interview: Filipp Chebotarev, Co-Founder/Partner, Cambridge SPG -- Taste Radio editor Ray Latif spoke with Chebotarev about Cambridge SPG’s recent investment in a fast-growing chicken restaurant chain, his transition from investing in real estate to consumer brands and how the firm’s investment strategy has evolved since its launch. He also explained why “the dots have to align for a deal to come together,” the best way to pitch him on LinkedIn, how Vive Organic co-founder and CEO Wyatt Taubman convinced him to invest in the company and how ingredient and formulation trends factor into Cambridge SPG’s funding thesis. Brands in this episode: CANN, Proposition Cocktail Co., Better Booch, Don Ciccio & Figli, Skinny Dipped, Wet Hydration, No Evil, The New Primal, Violife Foods, Once Upon a Farm, Vive Organic, Foodstirs, Owl’s Brew, Fishpeople, Tosi

This week, we’re joined by Greg Fleishman, the co-founder and CEO of clean label baking mix and snack company Foodstirs. A veteran marketing executive with over two decades of experience working with startup brands, including Kashi, Suja and Sambazon, Fleishman is no stranger to the constant challenges that are common to entrepreneurial companies. And he believes that it’s the daily ebbs and flows of running a business that provide entrepreneurs with the capabilities to navigate the uncertainties of the Covid-19 crisis. As part of our conversation, Fleishman discussed how he’s applied lessons learned from his career into Foodstirs, which, like many companies, had to rethink its business strategy and adapt to a new consumer environment within a matter of weeks. He also explained how to manage and enhance relationships with retail buyers, why it’s critical to leverage every resource at your disposal and why consumer communication is the one thing that keeps him up at night. Show notes:  0:38: Time To Step Into The “Spotlight.” Plus, Puffs, Protein and Pop. -- The episode opens with a discussion about a new feature on BevNET and NOSH called Brand Spotlight, a platform which showcases new, updated and emerging brands. The hosts also spoke about notable products encountered over the past week, including avocado-based puffs, a spirit-sounding plant-based protein bar, a new brand of probiotic sodas and a “special” aperitif. 12:09: Interview: Greg Fleishman, Co-Founder/CEO, Foodstirs -- Fleishman, who previously appeared in Taste Radio episodes 69 and 110, spoke with Taste Radio editor Ray Latif about why brands that serve a social purpose and mission are often more successful than others and shared a brief history of Foodstirs as a baking kit brand and the company’s decision to expand into ready-to-eat products. He also discussed how the Covid-19 crisis kickstarted a resurgence in home baking and why he believes it will continue for years to come, why he encourages entrepreneurs to “be a camel, not a unicorn” and the importance of collaborating with retail buyers when formulating an innovation strategy. Later, he explained why ambassadors are key to Foodstirs’ marketing initiatives and how he considers tone when crafting copy for social media and advertising campaigns. Brands in this episode: Mezcla, AvoCrazy, Culture Pop, Health-Ade, Olipop, Poppi, Aura Bora, Foodstirs, Annie’s

Today’s episode is with the founders of Foodstirs. Foodstirs is an American cooking and lifestyle company that produces baking kits, mixes and grab and go sweet snacks for sale online, by subscription, and in select stores like Whole Foods. All products are organic, non-GMO ingredients and are intended to be "kid-friendly" to prepare. Foodstirs Junk-Free Bakery was founded by Galit Laibow, Greg Fleishman, and Sarah Michelle Gellar in Santa Monica, California in 2014. Galit first came up with the idea and showed her baking kits to other parents (including Sarah Michelle) at her children's school, which spurred her to become a co-founder. The two then presented the idea to Greg, which encouraged him to join as co-founder/President and Co-CEO. These three parents are determined to challenge the status quo and create better food experiences for everyone and are reinventing the multibillion dollar fresh baked goods food category. Over the years, Galit and the team have increased Foodstirs’ sales by more than 10 times and has successfully landed the brand’s USDA Organic baking mixes in more than 7,500 natural, conventional and big box retailers across the U.S. They say, “If you can’t pronounce it, we’re not making it. Because the only place for junk is in the drawer. When ingredients are awesome and steps are simple, we can create sweet experiences. Together we can all be Foodstirs.” Meet My Guests: WEBSITE: Foodstirs.com INSTAGRAM: @galitlaibow INSTAGRAM: @Foodstirs TWITTER: @Foodstirs FACEBOOK: /Foodstirs YOUTUBE: /foodstirs  Press: FOODSTIRS.COM: Press Page 

Our guest today is Sarah Foley. After spending 20 years in financial services / advisory, Sarah, along with her partners, launched Swat Equity - a venture capital firm for emerging consumer brands. SuperGoop, Banza, Foodstirs, are a few Swat Equity portfolio companies. We discussed being an introvert, how to convert a "no" into a lead, and why a personal board of directors is so important.

Over the course of his career, Ryan Lewendon, a partner with influential CPG law firm The Giannuzzi Group, has worked with hundreds of CPG brands, including Vitaminwater, Krave Jerky, Vita Coco and BodyArmor. His experience has provided him with a window into how successful entrepreneurs think and operate. In an interview included in this episode, Lewendon offered his perspective on the elements of a winning brand and what it takes to succeed. As part of our conversation, he discussed how to avoid some of the early mistakes that can haunt entrepreneurs down the line and the keys to effective networking, plus tips on considering the valuation of your company and working with celebrities. He also shared why he believes next year may be the wrong time to launch a food or beverage company. Also in this episode: BevNET’s Martín Caballero and Brad Avery take us inside the latest issue of BevNET Magazine, which includes feature stories on the coffee category, flavors and functional ingredients and the spirits industry. Show notes: 1:44: From NYC to Cabo to Expo West: The hosts chat about Ray’s recent visit to NYC, where he recorded several podcast interviews, including with Fever-Tree North America CEO Charles Gibb and Boxed co-founder/CEO Chieh Huang and made a visit to Recess IRL, an experiential pop-up shop launched by the CBD-infused sparkling water brand. Later on, John Craven spoke about his visit to BevNET’s San Diego office and meeting with a couple hard kombucha entrepreneurs. The hosts also encouraged attendees of the upcoming Natural Products Expo West 2019 to follow @bevnet, @noshdotcom and @bevnettasteradio for pics of new products and brands featured at the event. 15:09: Interview: Ryan Lewendon, Partner, The Giannuzzi Group -- Lewendon has been with the firm since its inception in 2010, and has helped hundreds of companies navigate growth at every stage of their development, and advised entrepreneurs from initial launch through to a multi-million dollar exit. In a wide-ranging interview recorded at The Giannuzzi Group office in Manhattan, Lewendon discussed his background in the food and beverage industry and why the firm’s “business model is to get fired every year.” He also offered his perspective on why networking is all about building relationships, the dangers of treating equity “as too much of a currency,” why there’s no magic formula for valuations of small companies, how to approach celebrities about getting involved with your brand and why he thinks that if you’re thinking about starting a food or beverage company, you should not wait till 2020. 43:11: Inside The Latest Issue of BevNET Magazine -- Published last week, the January/February 2019 issue of BevNET Magazine includes articles penned by BevNET’s Martín Caballero and Brad Avery, who shared insights and additional analysis about the content. Brands in this episode: Recess, Fever-Tree, Junshine, Novo Brazil, Boochcraft, Luna Bay Kombucha, RightRice, Banza, BodyArmor, Calidad Beer, Alfred Coffee & Tea, Once Upon a Farm, Foodstirs

Larry Kahn, a partner and managing director with private equity and venture capital firm Beechwood Capital, is not a fan of surprises. In his five years with Beechwood, Kahn has invested in a variety of entrepreneurial companies, including baby food brand Once Upon a Farm, chickpea pasta company Banza and fresh, organic food maker Urban Remedy. In an interview included in this episode, he stated that forthrightness about both successes and failures has been critical to Beechwood’s relationships with the companies. “Surprises are the worst part of a relationship as you move forward,” he said in an interview included in this episode. “Being honest and upfront about what those challenges are… will bring you closer together.” As part of our conversation, Kahn outlined Beechwood’s investment thesis and discussed how his previous job experience as an advertising executive and with his family’s company, appliance manufacturer The Holmes Group, have helped shape his perspective as an investor. He also spoke about the courtship process between brands and potential capital partners, and what entrepreneurs should and shouldn’t say in a funding pitch. Also in this episode: a review of recent beverage investment and acquisition deals involving Tio Gazpacho, Revive Kombucha and Dirty Lemon. Show notes: 1:32: Tee-ing Up The Show -- The hosts thank listeners who’ve rated/reviewed Taste Radio Insider on iTunes and encourage others to do the same. They also riffed on Ray’s recent visit to Allium Market, a specialty food store in Brookline, Mass. that carries a wide variety of small production foods and beverages from across the country, including FilFil, a maker of gourmet garlic condiments and The Urban Canning Company, which makes artisanal pickled products like its Sriracha Peppered Okra. They also discussed an interview with Ripple Foods/Method Products co-founder Adam Lowry in Ep. 140 of the flagship Taste Radio podcast. 12:07: Interview: Larry Kahn, Partner/Managing Director, Beechwood Capital -- A private equity and venture capital firm based in Wellesley, Mass. Beechwood describes itself as focused on disruptive, differentiated businesses. The firm holds stakes in a number of fast-growing brands, including Once Upon a Farm, Banza, Urban Remedy and Foodstirs (Listeners may recall interviews with the founders and CEOs of the latter three companies featured in Eps. 120, and 97 and 110 of the flagship Taste Radio podcast). In an interview with NOSH editor Carol Ortenberg, Kahn discussed his background as an venture capitalist and Beechwood’s portfolio and shared his perspective on what makes for a successful relationship between entrepreneurs and investors. 29:31: Breaking Down Recent Beverage Investment Deals -- In 2017 Beechwood Capital invested in Revive Kombucha as part of the company’s Series B round of funding. On Dec. 20, Revive announced that Peet’s Coffee, had acquired a majority stake in the kombucha brand and in doing so, bought out Beechwood’s shares. BevNET’s Martin Caballero and Brad Avery discussed that deal along with other recent investment/acquisition news involving Tio Gazpacho and Dirty Lemon. Brands in this episode: Once Upon a Farm, Banza, Foodstirs, Urban Remedy, Revive Kombucha, Tio Gazpacho, Zupa Noma, Simply Soupreme, Dirty Lemon, Coca-Cola

All brands seek to make an impact. For some it’s profits, for some it’s mission, for others it’s leaving a legacy that can be handed down to future generations. This is the ultimate contribution a brand can make to its legacy - bridging the generations.

When Alli Webb and Michael Landau started Drybar 8 years ago, they had no idea what would happen, but that’s the life of every entrepreneur. Risk everything and you could gain… or lose… everything. So they’re talking to business owners of all kinds - moguls and beginners alike - including Sarah Michelle Gellar. When she started FoodStirs in 2014, she had no idea what would happen, and even for Sarah Michelle Gellar, it hasn’t been an easy road. This is Raising The Bar. Support this show by supporting our sponsors! ZipRecruiter - Try ZipRecruiter for free by visiting ZipRecruiter.com/BAR Audible - Visit Audible.com/BAR or text BAR to 500-500 and get your first audiobook free with a 30-day trial. Bioclarity - Get your first month off a routine at Bioclarity.com and enter code BAR at checkout.

Sarah Michelle Gellar knows show business, but has learned the entrepreneurial path is an entirely different investment. Together with her co-founders Galit Laibow and Greg Fleishman, Sarah tapped into a food category that celebrates an experience as much as its ingredients. Find out how Foodstirs aims to bring loved ones back together in the kitchen, why co-founders don’t always have to separate their skills, and why baking is just the beginning of the journey.

If you are going to have the occasional indulgent dessert, at least make sure it’s worth indulging on. Greg Fleishman, a veteran CPG executive and co-founder of organic baking kit brand Foodstirs, has made that the simple guiding principle of Foodstirs, the organic baking kit brand he helped launch alongside co-founder Galit Laibow and actress Sarah Michelle Gellar in 2014. Launched as a direct-to-consumer subscription service before expanding into retail, the brand has set out to disrupt a sleepy baking mix category with innovative products that merge high-quality, sustainable ingredients and indulgent flavors. In an interview with the Foodstirs founders included in this episode of Taste Radio, Gellar explained that they view themselves as customers of the brand as much as owners, an outlook that’s shaped how Foodstirs considers innovation and ingredients. “I think we’ve elevated sourcing when it comes to baking,” Gellar said. “I feel very confident in saying there is no baking mix whose ingredients cannot only be sourced as ethically [and] that tastes as delicious as ours. It’s been a personal mission for us. And when I say personal mission, I mean that literally.” Listen to our full interview with Gellar, Laibow and Fleishman in which they discuss Foodstirs’ rapid growth, the brand’s approach to new product development and innovation, and why they see the brand as taking a new tack on fresh for center store grocery. Also included in this episode: a conversation with Dan Schorr, the founder and CEO of provocative ice cream brand Vice Cream. As part of our discussion, Schorr explained how his personal journey as marketing executive and cancer survivor has shaped the business and marketing strategy behind the “unapologetically indulgent” Vice Cream brand, which has grown quickly in the two years since its launch and now available in more than 5,000 grocery stores across the U.S. We also review a spate of significant name leadership changes and corporate earnings reports with BevNET assistant editor Marty Caballero and chat with Matt Oscamou, the co-founder of Weller, a brand of hemp-infused coconut bites in the latest edition of Elevator Talk. Show notes: 2:21: Bust a Move -- The hosts banter about the recent office expansion at BevNET HQ. Landis chats about his recent visit to probiotic beverage company Urban Farm Fermentory. The hosts also discuss the speaker lineups at BevNET Live and NOSH Live. 11:28: Interview: Sarah Michelle Gellar, Galit Laibow & Greg Fleishman, Co-Founders, Foodstirs -- Speaking of our live events… if you attended or livestreamed our NOSH Live Winter 2016 conference you may recall our interview with the founders of Foodstirs, a maker of organic baking kits. In the time since Foodstirs has ramped up its retail presence and extended its product mix. Project NOSH editor Carol Ortenberg met up with Sarah, Galit and Greg at Natural Product Expo West 2018 where they spoke about the mission, positioning and business strategy behind the brand. 35:29: Interview: Dan Schorr, Founder/CEO, Vice Cream -- A provocative ice cream brand is trying to scoop the competition with an “unapologetically indulgent” approach. It’s called Vice Cream, and there’s a compelling backstory to the brand and founder, Dan Schorr, who visited BevNET HQ for a conversation about the origins of Vice Cream and its unorthodox approach to marketing. 59:57: In the Newsroom -- BevNET assistant editor Marty Caballero joins the podcast to discuss notable leadership changes and earnings reports in the non-alcoholic beverage business. 1:03:12: Elevator Talk: Matt Oscamou, Co-Founder, Weller -- Weller, a brand of sweet and savory hemp-infused coconut bites, is promoted as “a new kind of wellness.” We caught up with co-founder Matt Oscamou at Expo West 2018, where he gave us the pitch on Weller and how it’s attempting to make its mark in the snack aisle, all included in this edition of Elevator Talk.

Join JoshPrime and JustLeah as they try out to the delicious Out Of This World Donuts from Sarah Michelle Gellar's new company, foodstirs. Foodstirs provides healthy, organic and fair trade ingredients right to your door, with cute and easy recipes you can do with your kids. Try them yourself at foodstirs.com. We are not sponsored in any way, but would be totally open to that if it meant more donuts for us! Meanwhile, we are watching Some Assembly Required and asking serious questions about what happens to the people who get entangled in the evil of the week after Buffy cleans up their mess. Where are the hyena students? What happened to Chris' mom? We also try out peanut butter Oreos and attempt to continue ranking them, though our memory is getting fuzzy. Don't forget to share our show with your friends and rate us on AppleProdcasts!Support the show (https://shop.spreadshirt.com/JandLWatches/)

We sit down with this wildly smart (and sassy!) trio to talk all things small business from startup advice and stories to the beauty of drowning a bad day in a good brownie. Tips and tricks: Sweat equity is the name of the game in the early days. Direct message influencers, craft your own public relations campaigns and network tirelessly until you’re ready to pay for services and help. Try lots of things while you’re young. Your 20s and 30s are a time to experiment various professions and fields to set you up with a wide range of skills for future success. Support your company’s early adopters — neighbors, friends, social media followers — and shower them with info (and product if possible) to help spread the work authentically about your biz.

This week’s episode of Taste Radio features a wide-ranging conversation with Krave Jerky and Sonoma Brands founder Jon Sebastiani. Recorded at the 2017 Summer Fancy Food Show, Sebastiani delved into his background in the food and beverage industry as an heir to a legacy wine family and talked about what spurred him to strike out on his own with Krave. He reflected on the meteoric growth of the meat snack brand, which launched in 2009 and was acquired by The Hershey Co. in 2015 for $240 million, and how he used the proceeds to create Sonoma Brands, a CPG incubator and venture fund that develops and partners with innovative food and beverage brands. Also included in the episode: an interview with veteran marketing executive Greg Fleishman, who is the CEO and co-founder of boutique marketing firm Purely Righteous Brands. Having worked with a range of innovative brands in his 20-year career, including Fuze, Bear Naked, Kashi and Suja, Fleishman opined on why successful entrepreneurs always have a “hunger and humility to learn.” He also discussed why consumers are becoming more attuned to sustainable farming practices and “food justice” and shared his perspective on the potential for cannabis-based CPG products. And in the latest edition of Elevator Talk, we speak with Julie Ndjee, co-founder/EVP of Neilly's Foods, an upstart maker and distributor of healthy and natural cuisine featuring flavors of Africa, the Caribbean and Latin America. Show Notes: 0:44: Intro to the episode and hosts Ray Latif, John Craven, Jon Landis and Mike Schneider, who chat about which drinks and snacks in the office attract the most interest and why and which ones get the cold shoulder. Mike talks about the appeal of trying new brands and line extensions while Jon offers his take on the elements of effective packaging and branding. John explains why approachability and easily understood beverages often win in the office and Ray discusses the advantage of nutritious, low-calorie and low-sugar formulations. 8:36: Interview -- Ray and John sit down with Jon Sebastiani, the founder of Krave Jerky and founder and CEO of CPG incubator and venture fund of Sonoma Brands. Sebastiani talks about working as part of his family’s wine business and decision to launch Krave; the emergence of premium meat snacks and what’s next for the category; how Sonoma’s team of former operators offers a competitive edge/advantage to other venture capital funds. 37:42: Interview -- John speaks with Greg Fleishman, a 20-year marketing executive who is currently the co-founder and CEO of Purely Righteous Brands LLC, which is a boutique consultancy dedicated to fostering the growth of "green space" health food & beverage companies. 1:01:35: Elevator Talk -- Meet Julie Ndjee, the co-founder and EVP of Neilly's, a maker and distributor of healthy and natural cuisine from around the world. Brands in this episode: Krave Jerky, Zupa Noma, Dang Foods, SmashMallow, Fuze, Bear Naked, Kashi, Temple Turmeric, Suja, Foodstirs, Sambazon, Neilly’s For sponsorship opportunities, feedback and suggestions contact podcast@bevnet.com.

From "Buffy" to businesswoman, Sarah Michelle Gellar is no stranger to the spotlight or to success. She battled evil forces on the hit show "Buffy the Vampire Slayer" and now Gellar's latest role is co-founder of Foodstirs, an organic baking kit company that provides healthy and safe products in the kitchen. So what's harder, running a brand or starring in a hit show? The mom of two shares the ups and downs of both endeavors. Please leave us a review! ----> http://bit.ly/2ks4f90 Check out our other podcasts: http://bit.ly/2eBJMNa SMG on Twitter & Instagram: @sarahmgellar SMG on Facebook: https://www.facebook.com/sarahmichellegellar Follow Foodstirs: @foodstirs Foodstirs: http://www.foodstirs.com/

Eric Jones - Founder of Sidestep Technologies, Inc. Yinon Ravid - Founder & CEO of AlbertEric Futoran - Founder of Embrace.ioPree Walia - CoFounder & CEO of PreemadonnaSeth Sternberg - CEO of HonorGalit Laibow - CoFounder & CEO of FoodstirsBrandon Lucero - Founder of SoldWithVideo.com

Eric Jones - Founder of Sidestep Technologies, Inc. Yinon Ravid - Founder & CEO of AlbertEric Futoran - Founder of Embrace.ioPree Walia - CoFounder & CEO of PreemadonnaSeth Sternberg - CEO of HonorGalit Laibow - CoFounder & CEO of FoodstirsBrandon Lucero - Founder of SoldWithVideo.com

Host Elisa Camahort Page chats with #BlogHer16 keynote speaker Sarah Michelle Gellar, iconic actress, about her newer venture: Co-Founder of Foodstirs, a food and lifestyle start-up company. They discuss entrepreneurism, with little tidbits about husband Freddie Prinze Jr. and the enduring legacy of Buffy the Vampire Slayer. Sarah Michelle will be keynoting #BlogHer16 in Los Angeles on Friday August 5th. Show Notes: Starts at 0:00: Sarah Michelle explaining Foodstirs, why she entered start-up life, and what's going on with her business. Starts at 8:55: Talking about Sarah Michelle's husband Freddie Prinze Jr. and his new cookbook Starts at 10:25: Sarah Michelle's experience working with bloggers and social media influencers Starts at 11:45: The new Buffy the Vampire Slayer adult coloring book and what that says about Buffy's enduring resonance. Links: Sarah Michelle Gellar: http://foodstirs.com @Foodstirs @SarahMGellar #BlogHer16 registration: http://blogher16.eventbrite.com #BlogHerFood16... See acast.com/privacy for privacy and opt-out information.

**Summary:** In Episode #195 Ari interviews [Marco Altini](http://www.marcoaltini.com/) of [HRV4Training](http://www.hrv4training.com/blog)—an app designed to help people get in great shape with HRV training. Listen as Ari and JV talk about the value of HRV, how the HRV4Training app works, and how Marco got into app development. **Special Announcements:** ## [Leave Us a Review!](https://geo.itunes.apple.com/us/podcast/ari-meisel-less-doing/id605938952?mt=2&uo=6) Hey Less Doing Podcast Listeners, we want to hear from YOU! Visit us on iTunes and leave a review or subscribe to the podcast if you're not already a dedicated follower. **Time Stamped Show Notes:** - 27:07 – Introduction of Marco Altini - 27:35 – HRV measurements via smartphone cameras - 27:45 – Marco's background - 28:40 – Think of solutions that employ your knowledge - 29:20 – Stress can greatly compromise Heart Rate Variability - 29:49 – By directing light at the finger, the light reflected back into the camera can determine blood flood, heart rate, etc. - 30:18 – Why people need to care about HRV?—it's a strong marker of parasympathetic activity - 31:42 – The versatility of knowing your HRV - 33:03 – Determining the accuracy disparity between the camera-reader and a more traditional chest-reader (ECG) - 35:30 – The advantage of simple HRV tests - 37:40 – All ways do the HRV test at the same time, in the same position for consistency - 38:00 – Don't do _anything_ (even read your email) that might impact your physiology before taking a baseline test **3 Key Points:** 1. Think of solutions that are rooted in that which you already know—it will help you save time and be more efficient. 2. Stress might be the single greatest influencer of Heart Rate Variability. 3. HRV is a wonderful marker for measuring overall health. **Resources Mentioned:** - [The #1 Mistake Parents Make When Arguing](http://www.bakadesuyo.com/2015/10/out-of-control-kids/) – From Barking up the Wrong Tree - [Using Food as Medicine](http://articles.mercola.com/sites/articles/archive/2015/10/18/clinical-nutrition-certification.aspx) – An article explaining how you can become legally allowed to prescribe food as medicine - [Spark](http://www.baronfig.com/pages/spark) – Inspiration on your phone and wrist - [Elegantt](http://elegantt.com/trello/?ref=producthunt) – A new plugin for Trello - [Studies.Show](http://studies.show/) – Want to know what studies show?—this is your site - [Press Record](http://www.blessthisstuff.com/stuff/technology/apps/just-press-record/) – A simple new app designed to let you sync your audio recording across disparate devices - [How Productive People Start the Day](http://greatist.com/connect/how-productive-people-start-day?utm_source=rss&utm_medium=rss&utm_campaign=feed_http--greatistcom-) – From Greatest - [Howdy.ai](http://howdy.ai/?ref=producthunt) – For Slack users, a bot build to make you more effective - [Amino](https://amino.com/?ref=producthunt) – Find doctors to perfectly match your needs - [Neutun](http://neutun.com/?ref=producthunt) – Seizure tracking made easy - [Neighborhoods NYC](http://www.neighborhoods.nyc/welcome.html) – The official website on NYC's diverse neighborhoods - [Chocomize](http://www.chocomize.com/?ref=producthunt) – Personalized chocolate gifts - [Sane Connect](http://www.saneconnect.com/?ref=producthunt) – Turn every employee into a sales person - [Starling](http://www.versame.com/?ref=producthunt) – A tracking system designed to help children - [Foodstirs](https://foodstirs.com/?ref=producthunt) – Creative baking care packages - [Autoimmune Flare Ups](http://www.medicaldaily.com/autoimmune-disease-flare-ups-may-be-triggered-certain-dietary-fats-others-might-357992) – How certain autoimmune diseases might actually be triggered by dietary fats - Crohn's and Colitis Week – December 1st through the 7th - Call 1-844-i-do-less – Toll-Free number, Press “0” to speak with a Less Doing Certified Coach - Te --- Send in a voice message: https://anchor.fm/lessdoing/message