Podcasts about if dave

If Dave didn't fix this he really is a lazy bastard that has no respect for this podcast. This is a conversation with Ed & Christine, who is a Blue Belt that trains with us at Core BJJ. She did amazing for her first podcast ever. I had a great time talking with her. Hopefully when Dave gets his head out of his ass we can have her back on again.Check out our sponsors http://corebjjnj.comand http://sweatyeddie.com

Dave Gerhardt is an expert's expert.He's the author of Conversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365. He's the CMO at Privy, a leader in eCommerce marketing for small businesses and entrepreneurs. He's the former VP of Marketing at Drift, a Conversational Marketing platform that combines chat, email, video, and automation to make it easier for customers to buy by helping them start the conversations they want to start on their terms.Dave even has his own marketing community, DGMG, a place where you can "get the marketing education you never got in school," a podcast, and a community where B2B marketers join forces to learn from one another.He's the guy who genuinely loves everything marketing, and so has found multiple ways to have fun doing it.He's also focused on the metrics that matter most to CEOs, namely, the amount of revenue that a marketer can generate for a company. If you're ready for some down-to-earth, no-nonsense insights on how you can improve your performance, you won't want to miss this one. The highlights: [2:07] Dealing with imposter syndrome. [5:46] Getting it all done. [7:52] Evolutions in Dave's marketing philosophy. [13:08] Why you don't have to prove the ROI of every last marketing activity. [19:41] Branding strategies. [21:17] Branding an individual vs. branding the agency. [26:44] Dave's cause. The insights:Dealing with imposter syndromeIf there's one thing you learn while interviewing some of the smartest marketers in the world – very few of them are immune to imposter syndrome. Some only face it at the beginning of their journeys. Some continue to grapple with it even while they're standing in front of live audiences at some of the biggest events in the world. Dave's no exception. "It's exhausting, at times, worrying about or thinking about whether someone's going to react the wrong way or be mad about what you've posted. I don't like that headspace sometimes."Dave admits that imposter syndrome has plagued him from the beginning."I remember being at Constant Contact. I was 24 years old. It was when I really got into startups and being part of the startup community. I graduated college with no clue about real marketing, or what to do. I just got a degree because I needed to graduate. I got into internet marketing and social media. I saw a lot of people in that industry had blogs about: hey, here's what I'm doing. I wanted that. I wanted a public forum to share what I was doing."He scratched his initial itch with a podcast called Tech in Boston in 2014."I wasn't even working in marketing. I was an account manager at the time. I started this podcast where I interviewed local CEOs in Boston. That's where I started to build my brand." Dave stresses that he doesn't feel like he did anything special."I was literally the only person who had a podcast about startups in Boston. That got me meetings with top CEOs and top VCs, and you know, once you get in that loop a little bit you can say: wow, that was a great interview, who else do you know that I should talk to, and all the sudden you're connected to someone else." From there, he went on to Hubspot, where he created The Growth Show. He wasn't even a full-time marketing person until he went to Drift."When I got to Drift they said: we're going to see how this goes, Unknown Guy, go ahead and do your thing."No pressure, Dave."So I got to get our website out for the first time. Launch the blog. Launch the podcast, do paid advertising, do SEO, do AdWords, do events. I literally got to do all those things for the first time, myself. I think that was a great benefit to the company to have an earlier person, early in their career to grow, and that kind of built from there. At Drift, I got to do marketing to marketing people, as a result of that I didn't have a personal thing because I was sharing to the world through Drift."Bottom line? If you're grappling with imposter syndrome? Keep putting yourself out there. It will pay off. It's just a feeling! If Dave, of all people, still feels it, it's not going away, so you might as well get out there and rock the world. Getting it all doneLet's take a moment to marvel at Dave's prolific productivity. How does he get it all done?Dave successfully adjusted to the Covid-19 crisis."Right now I can use my time how I need. I can run down to my office on Saturday at 1:00 AM because I had an idea. I do not think this would have been at all possible before being unchained from the whole cubical life."He contrasts it by noting that he used to spend up to 10 hours a day at the office."You're just there. You gotta do whatever's there. You're asking me how I'm able to do DGMG now? Well, I'm also able to pick up and drop off my kids now. Not that I do that every day. Go for a walk every day outside. Work out every day. This is one of many benefits I'm seeing from being fortunate enough to be able to work from home." Evolutions in Dave's marketing philosophy Garrett asked Dave how his philosophy has evolved between working for Drift and working for Privy."Drift is more of a mid-market enterprise type of sales motion. That requires a different type of marketing and demand gen. Privy is really focused on small eCommerce businesses. It's more of a channel distribution strategy. We get over 10,000 trials every month from the Shopify app store. That is the #1 source for lead gen. We gotta do things on top of that but it's a little bit of a different strategy. It's almost like eCommerce in that sense where it's very high-volume. Sales reps at Privy are closing 20-50 deals in a good month because the price is much lower."He says there are things you have to figure out within each company. "Even a company similar to Privy doing a very similar thing might have a completely unique motion."He says nevertheless, his broader marketing philosophy has changed over the years.He compares his evolution to becoming a parent."When you're growing up you don't understand why your parents make you do certain things. Now that I have two kids, I wanna call my Mom and say: sorry. I totally get it."He says that he's now had to be responsible for managing teams. Hiring. Firing. "I've had to do challenging things at work. I've had no budget and everyone's burnt out on the team. You learn. You start to have some guardrails around marketing."His biggest guardrails?"Marketing exists to generate revenue, period."He says he often wants to go back and talk to himself 5 years ago. "When I was a holier-than-thou marketer saying just do the things customers love! That is bullshit. That is not how it works. You can do some of that. You've got to do things customers love. 100%. But talk to any CEO, any founder, any board, any shareholder. The number one goal of marketing is to drive revenue. You can do that in a way that also builds brand, builds your reputation, creates raving, loyal fans. That's the rub. That's why it's the fun job. I'm not saying go buy a list and blast everyone and that's how you're going to generate the revenue. I think you need to build a revenue function and a brand function at the same time." Do you have to prove the ROI of every last marketing step you take?ROI and proving the value of various marketing strategies is something marketers talk about a lot. Often, we get focused on proving the ROI of everything we do. Dave questions whether this is necessary."You have to be able to articulate the why, and the story. Why do we have...? Well, I believe your brand is your reputation and the way you build your reputation through brand is through content. That's how we figure out who's trustworthy. So we're going to invest in our blog for that reason. In a year from now, we have 50,000 visitors to our blog. That's going to mean X." Dave admits this isn't the "What's the direct ROI of the content marketer you just hired for $75,000."He says it's more about the goal."You have to be able to articulate: how is that time being used as a percentage of the overall time in marketing? If the only thing you're doing is blogging, and the goal of blogging is not generating revenue, and you're spending 100% of your time there, my question would be: how are we going to get to our revenue goal. The only other answer is we don't care about revenue. It's less about the ROI and more about the running. Get to the core. Why are we doing this? That's important." He offers an example in the form of: Ross, the Agency Owner."He should be creating content. But you'd also better believe he's on LinkedIn, reaching out to people. Hey, here's my business. We work with XYZ companies. We think we could be a really good fit for you. They're not competing channels. They work together. They compound. Now that Ross has a machine going, he's stepping his game up, he's stepping videos up, he's stepping production up, he's stepping output up. What's going to happen? He's going to generate more awareness and more inbound. Over time it's going to be easy for him to measure the volume of that." What would Dave's strategy for getting first customers, then?"Get a whiteboard. Write down the names of ten good-fit customers. Email them. What you're going to learn from that is which type of customer is going to be interested in you. What in your message resonates with them? What to actually say on a discovery call, on a sales call, that's all going to inform what you're going to do. You've got to be able to do both of those things." Branding strategiesDave says there are two ways to approach branding."It doesn't have to be bald-headed Dave with a camera in his face walking down the street. For me? That's what I'm comfortable doing. That's a preferred format. Therefore, I can do it."He says you can become just as successful if you become the curator brand."You position your brand to be the expert. They might not know the specific name of a person. They might know that's Dave from Privy. But they might say, oh, Privy, they are experts on eCommerce. That's why I listen to their podcast and follow their founder on Twitter."Dave says you have to think about who is going to publish from what channels."I think it's a little bit easier when you have the founder that wants to share some of the stuff that's in their head. I think regardless, it's more important to set a more intentional strategy. We're going to position ourselves as a marketing expert. Okay. When you set that as a key objective for your brand and your marketing team, that's basically a set of guardrails."The guardrails help you adjust as you refine your strategy."We're going to have a podcast with our founder. The founder doesn't wanna do it. What else do we want to do? Well, let's create the Modern SEO podcast. I think it's more important you get it set as the guardrail you can align around." When Dave joined Privy, his CEO gave him guardrails."We need to build this brand as the leader for small eCommerce businesses. There's nobody that really focuses on them. That was great. Once I had that nugget, before we talked about revenue goals, before we talked about trial goals, I now had a philosophy for: how do we need to go do marketing? I see so many marketers get in the weeds on the day-to-day when they haven't clearly articulated the strategy." And the best marketing strategy?"Be perceived as the expert in your niche. Let's go build a marketing strategy around that." What's your right now cause?Dave is concerned about bringing more equality and diversity to marketing teams."I have a hiring bias right now. I am trying to hire more Black people, period. If you really want to make a change you can hire people to work within your company, or you can fund investments. So I'm hiring Black people in marketing. I could probably be trying harder, 100%, but I think 1 in 20 guests in my podcast are Black marketing leaders. I think how can I use my platform and my network to build the marketing team of the future?" He also likes an initiative he's seen to move money to Black-owned banks."I'm running the whole business in a black Bank, One United. Who knows what that can do in the future?" Connect with Dave Gerhardt Check out all of the great communities and social networks that Dave has started or participates in. Dave on LinkedIn Privy Dave on Twitter DGMG DGMG on Twitter

Real estate as a business can be tough and challenging. But, if you have the right partner to do it with, then things can be bearable and doable for you. In this episode, we speak to one of the country's top investors Dave Seymour. Dave shares the recipe for financial independence. He emphasizes how partnering with the experienced can get you to achieve things 10,000 hours faster.Aside from that, Dave also talks about the importance of learning how to market. He says a track record in the marketplace helps you find motivated sellers. If Dave's name rings a bell to you, it is because he hosted “Flipping Boston” on A&E for multiple seasons. He also sealed millions of dollars in real estate and he is one of the leading experts in commercial multifamily transactions. Listen now and find out how you can leverage your business.

Let's dive deeper into intentions and awareness as hosts Kevin Palmieri and Alan Lazaros join David Meltzer for a FIRE episode. They talked about how things would've been different if Dave hasn't experienced all the difficulties in his past and how having too much awareness may be a problem. Furthermore, Dave shares the importance of permitting certain people to tell you that you can do better. This is a very interesting, albeit quick, episode so make sure you take notes.Please make sure to check out David Meltzer and know more about his podcast, free weekly training, and other services. Visit https://dmeltzer.com/Group coaching: https://nextleveluniverse.com/group-coaching/We love connecting with you guys! Reach out on LinkedIn, Instagram, or via email Website

We had a show planned. Really… we did. And then, the Right Reverend Rod, Friar Cook, and Laird of Oakdale decided to cook dinner. Having removed a portion of his thumb, he was left with an appendage that looks… well… phallic. And he won’t stop touching it. The BEER of the WEEK, which Rod was consuming both before and after the Turkey Tetrazzini Incident, is a Pandemic favorite. If Dave could stop giggling over Rod’s Penis Thumb, his HISTORICAL RABBIT HOLE of the WEEK would tell you a tale of the Cold War, in which the Polish National Football Team, which finished 3rd in the 1980 World Cup, helped bring down Communism. Just not quite like you might think they could. Our LISTENER CITY of the WEEK involves some Thanksgiving history and a swipe at the B1G 10. No matter how you slice it, it’s a fun-filled episode of Do Not Resuscitate…

We had a show planned. Really… we did. And then, the Right Reverend Rod, Friar Cook, and Laird of Oakdale decided to cook dinner. Having removed a portion of his thumb, he was left with an appendage that looks… well… phallic. And he won't stop touching it. The BEER of the WEEK, which Rod was consuming both before and after the Turkey Tetrazzini Incident, is a Pandemic favorite. If Dave could stop giggling over Rod's Penis Thumb, his HISTORICAL RABBIT HOLE of the WEEK would tell you a tale of the Cold War, in which the Polish National Football Team, which finished 3rd in the 1980 World Cup, helped bring down Communism. Just not quite like you might think they could. Our LISTENER CITY of the WEEK involves some Thanksgiving history and a swipe at the B1G 10. No matter how you slice it, it's a fun-filled episode of Do Not Resuscitate…

A wise man once sang, "the waiting is the hardest part." Those words have never been more true for Hokie fans. With the opener pushed back yet another week, Pete and Robbie decided to use this episode to recap some of the ACC action from this past weekend. The guys also interviewed Dave Congrove of collegefootballpoll.com to shed some light on his lofty preseason ranking for VT. If Dave's algorithm is right, it could be a very special season for the Hokies. Once again, every episode is brought to you by Downtown Crown Wine and Beer and Dominion Wine and Beer, the official sponsor of Two Deep's 2020 football coverage.

This week we take a ride on Dave's emotional rollercoaster. It involves Covid, possible unemployment, self-reflection, and a butt plug. That's right. A butt plug. Roy Rogers was a show-off MFer. And all emotional roads lead to Bob Ross. If Dave loses his job, we're in serious danger of losing both the radio station and the podcast. Become a monthly sponsor at www.patreon.com/bedasso. Bernie Mac.

If Andrew goes off the rails, I try to save it. If Dave goes off the rails, I try to save it. If I go off the rails? We talk about 7th Heaven for about 30 minutes. PJ: https://twitter.com/PJ_Philliam Dave: https://twitter.com/manbrain69 Andrew: https://twitter.com/EatingSalad Artwork by Crom Tuise: https://www.patreon.com/cromtuisegoptun

Guest host: (http://schoolofpodcasting.com/) .  For all the similarities podcasting shares with radio, there are just as many ways in which the two mediums are radically different. None bigger, perhaps, than how each views “the competition”. Radio stations and their subsequent shows are in direct competition with every other radio station and show that broadcasts in that time slot. If you’re listening to WXYZ’s Jocko’s Morning Madness at 7:30a on your commute to work, it’s impossible for you to also listen to the antics of Binky & The Whiz over on WZYX also broadcasting at 7:30a. One radio station per radio dial, please.  But that’s not the case in podcasting. Navigating a radio station’s website to find this morning’s broadcast of Wombo The Snowchimp is problematic at best. But it’s a snap to listen to another podcast episode once the one you’re currently listening to is over. Hooray for time-shifted distribution and consumption!  No, other podcasts/podcasters aren’t your competition. Yes, even if you focus on the exact same topics. Because you each have a unique take. Here’s what Dave and I both know: Getting to know “the competition” in podcasting often, assuming no absolute jerks are involved, leads to friendship. Collaborations. And yes, even a few new business leads. How weird is that?  This isn’t a new phenomenon. But it may be a fleeting one, as more money pours into podcasting and thereby changes podcasting. Will a scramble for money and resources pit podcasters of similar topics against each other? I hope not, but time will tell.  Your best course of action is to take Dave’s advice and make friends amongst your podcasting peers. If Dave and I don’t think we’re competing with one another, you shouldn’t see your podcasting peers as “the competition” either. ----- Share this with a friend: https://player.captivate.fm/0ccbfe18-389f-47a2-8370-777620c67667 (https://player.captivate.fm/0ccbfe18-389f-47a2-8370-777620c67667) Podcast Pontifications (https://podcastpontifications.com) will return in January 2020, published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier. Follow Evo on Twitter (https://twitter.com/evoterra) for more podcasting insights as they come. And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro (https://podcastlaunch.pro) to see how Simpler Media Productions can help your firm. Podcasting is our only business. This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy Support this podcast

Listen to the final part of my keynote presentation from FHL. During this part of the presentation, I dive deeper into understanding and mastering hooks. On today’s episode you will hear part 4 of 4 of Russell’s first presentation at Funnel Hacking Live 2019. Here are some of the super awesome things you will hear in this part: Find out why the hook is a little harder to catch onto, but why it’s also the most important part. Find out why you should practice different hooks, much like a comedian practices different jokes. And find out how you can find examples of other hooks proven to work, and model your own after them. So listen here to the exciting conclusion of Russell’s keynote presentation at Funnel Hacking live this year. ---Transcript--- Hey everyone, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. You are about to listen to part 4 of 4 of my keynote presentation from Funnel Hacking Live, the exciting conclusion of this presentation. We’ve talked about offers, we’ve talked about stories and now we’ve dived into the hooks. And the hooks aren’t something that take as much time to explain, but it’s probably one of the hardest parts for people to do. So make sure to pay a lot of attention to this part of it and start thinking through what are the hooks you could be throwing out. And hopefully you notice allt he hooks I throw out. I’m throwing out hooks every single day between my podcasts and the blog posts and the Facebook live’s, and Instagrams and on and on and on. So hooks are the key because that’s what gets somebody’s attention and let’s them focus on your story so then you can make them your special offers. So I hope you enjoy the exciting conclusion of my keynote presentation at Funnel Hacking Live. With that said, I’m going to queue up the theme song, and then we’ll jump right in to part 4 of 4 of my presentation. Okay, I’m going to go over the last step. We talked about offer, we talked about story, the last piece in this is the hook. So what is the hook? To understand this really well, I want you guys to imagine what happened right before you probably came into this room. You were in the bathroom and you were sitting kind of like this, and most of you had your phones and you’re going like this. So what a hook is, is the thing that makes you stop and be like, “Whoa.” That’s a hook. This is how I judge my hooks. I imagine all of you guys swiping and what’s going to make you like, “Whoa, hold on. I gotta finish so I can find out what that thing is.” This is literally what’s happening, in case you’re wondering like, ‘Oh my customers don’t do that.” They do. I was in the airport two days ago, I walk into the airport and for the women I’m so sorry you have to find out about how gross and disgusting men are. But there’s a dude swiping while he’s…I’m like, seriously. Put it in your pocket for like 30 seconds, it doesn’t take that long. It was just amazing. That’s what they’re doing. So you gotta imagine, this is what’s happening in today’s world. It’s not that they’re sitting at their desktop, studying you and reading things and researching. What’s happening is this. They’re flipping through their phone and seeing their friends and their pictures and their profiles and their cat videos and thing after thing after thing after thing. And your ad has a shot in there for like 1 second, probably less, in the middle of the scroll. If you don’t stop them right there and they don’t say, “Hold on, put the phone down, I gotta come back and check this out.” You’ve failed. The hook is the key. Without a good hook nobody will ever hear your story, without a good story no one will care about your offer. Now the hook in and of itself does not provide, does not increase the value. The hook does not increase the value of what it is you’re selling. What the hook does is it grabs your attention long enough that they’ll listen to your story. The story increases the value and then the offer increases the value. The hook grabs them just long enough that you can tell them the story. So every story you have has multiple hooks. That’s why it’s so important for you guys to be publishing and putting things out there all the time because I have no idea what hooks are going to land, which ones people are going to resonate with and which ones don’t. I was at a retreat, like a mastermind group with Brendon Burchard and Dean Graziosi and a bunch of really cool people, both of whom are going to be here this weekend speaking with you guys, it’s going to be amazing. And we’re sitting around the campfire and Dean told this story that was so good. He said, “It’s interesting, if you look at a comedian, you see them on the Tonight show and they pick up the microphone and they do their thing. They do the thing and they land it and everyone’s like, ‘oh my gosh, this is the funniest person on earth.’ You don’t understand. The comedian doesn’t just get up there and do his thing. “What happened is two years prior he got a job, he went to a dive bar over here, wrote ten jokes, got in front of like 30 people and tried his thing and he tried it. He told joke one, two, three, four, five…and one of the ten jokes landed. And he’s like, ‘okay, that joke was good, the rest were horrible.’ Goes back to his apartment, writes 9 new jokes, got the ten new jokes, goes to the next dive bar and gets in front of it, boom he does it. Nails the first joke because he knows it’s amazing, does the other 9 and like 2 of the other 9 work right. Now he’s got 3 new jokes. Then he goes back, rewrites the other 7 comes back the next night. Boom, he keeps doing it and doing and doing it, until he knows he’s got ten of the most amazing jokes in the world, then he gets on the big stage and performs and every single joke lands.” It’s the same thing that we’re doing right now. I have no idea what hooks are going to work, right. So what do I do? When I hear a story in the morning I jump on my phone, I get my phone out as I’m driving to the office. And half of you guys are like, “Russell, don’t drive while you’re podcasting.” It’s like a block, and there’s no anything anywhere. I wish I could show people that. I get…anyway, whatever. So I’m doing my thing, talking and I tell a story right. That’s my first time. Then I come in and I see Dave and Dave’s like, “Ah!” and I’m like, “Ah! I gotta tell you a story.” I tell Dave the story. I tell it a little differently this time. I’m like, ‘okay, that worked. It made sense, he got excited.” Then I go out to the bull pen with all the marketing team and I tell them the story. Then I jump on a Facebook Live, I tell the story there. I tell it 4 or 5 times until I know how to tell the story. I see what lands, I see what hooks that got people interested. Or If I tell a story and Dave’s like, “That’s really cool.” I’m like, “Crap. If Dave’s not flipping out, it’s not a good story.” And that’s how we know. So it’s testing these things, testing it, and testing it. So when you have a story you’re putting out different hooks, like which of the hooks are people grabbing onto? What are the ones that are interesting? What are the ones that people actually pay attention to? And then like, “Cool, now we’ll build things bigger on those.” But you gotta be practicing stuff all the time, because if you’re like, “I gotta, this one has to work. It’s gotta be perfect, it’s gotta be, I don’t want to screw this up so I’m going to wait to tell my story, I’m going to wait, I’m going to wait.” It’s the equivalent to walking up on the Tonight show and being like, “I’ve never tested this material. Let’s go.”  You would never do that, right? Yet we do it in our businesses all the time. You can’t do that, you gotta be telling the stories, telling the stories. Every single one of you guys in here should be Facebook Living your experience today. Seriously. If you’re not, why did you waste that experience. There’s some story that will impact you today, if not me, by somebody else, that affects your life and your customers directly, and you better be talking about that tonight when you get home. Either podcasting, video, facebook live, something to start practicing. It begins tonight. It doesn’t begin manana because manana never comes. Alright so how do you find the hooks that you want to model? So next time you guys are doing this, and you shouldn’t do this, it’s really disgusting, but maybe you’re at your desk doing this, but as you’re scrolling through look at the stuff that stops you. Look at the stuff that stops you and be like, “Why’d that hook work? What was it?” Okay, the Thirty Days book was not my idea. Someone else had a Thirty Days thing in another industry, I was like, “That’s a good idea. He hooked it over there, I’m going to hook it over here.” because it made me stop. Now if you find an ad, instead of just looking at it and being like, ‘That’s a really good ad.” Then you go the ad and Facebook had done the coolest thing in the world, there’s a little tab here that says ads and info, you click on it and it literally shows you every single hook that that person is running right now.  So if you clicked on that right now, you would see, “here’s a couple of hooks that Russell and John and the team are currently running.” “Russell, that’s a lot of ads.” Yeah, we’re throwing out insane amounts of hooks every single day. And you can do this with any advertiser, you see their ad on facebook, you click on their thing and it will show you, here’s every ad they are actively running right now. You can see all the hooks. So every time someone hooks you, stop, pay attention, go look at the thing and look at all the ads and start studying, start looking, start geeking out. That’s a lot of ads, how many do we have on here? Now this is, I was doing this last night. At one in the morning I was still working on slides and I was like, “how do I really sink this in?” and I started thinking about the Two Comma Club winners, the Two Comma Club X winners and I was like, I want to show some examples of some of these. Because you hear these people all the time, right. You see their pictures, you hear the stories and you’re like, “This is amazing, I want Two Comma Club.” Now how many of you guys have actually looked at the hooks that they’re throwing out. If they’re in the Two Comma Club and Two Comma Club X it means they are insanely good at hook, story, offer otherwise they would not be here. So we should be looking at it. So I started looking at it, I’m like, I’m just going to pull up a couple of random people. So the first one I pulled here is Drew. Is Drew in the room right now? I think he is. So this is, this is amazing. Drew owns a company called Fit 2 Fat 2 Fit, have you guys seen his ads before? So Drew is a personal trainer who was ripped and amazing, and I might be telling the story wrong, it’s awkward that he’s in the room, so hopefully I tell it right. But he was ripped and amazing and his clients were like, “Well, you’ve never been fat, so you don’t know what it’s like.” And he’s like, “Oh yeah? This is what I’m going to do. I’m going to get fat, super fat.” So he gained a whole bunch of weight to prove to everyone. He went from being fit to getting really, really fat and then losing all the weight again. Probably not healthy in retrospect I’m guessing, but that is an amazing hook. So you see, here’s like a thousand different weight loss offers out there, “Hey I’m sexy, I’m ripped.” Then you see Drew sitting here with Jay Leno and he’s like, “I went from being fit to fat to fit” and shows the before and after, and that hook is amazing. Boom, Two Comma Club X winner. This is Natalie, how many of you guys remember Natalie Hodson from last year? There’s Natalie right here.  Two Comma Club winner, she’s getting close to Two Comma Club X, same thing. What’s interesting, Natalie’s business prior to this was a good business. She had good hooks, good story, good offer, it was doing well, but never like amazing. Then she came back and she was like, “What’s the hook, what’s the story, what is it?” and she shifted from her other business that was doing okay to this. And you guys remember Natalie’s story? She talked about vulnerability last year. She talked about how she was doing this live video and she peed her pants during it, which is like the most humiliating thing ever, right. And then she turned that into a product teaching women how to control that, and went from zero to Two Comma Club winner in 4 months, because of the hook. Find a better hook. Again, if your funnel’s not working, it’s always either a hook, story, or an offer. That hook’s amazing, her story is insane, and the offer was amazing. A million dollars in four months. Garrett White there in the middle. Here’s a landing page I found of his, one of my favorite landing pages. How is this for a hook? “Attention married business men, learn how to unlock nearly unlimited sex, power, and money without having to cheat on your wife, get a divorce, ignore your children, leave your church, sedate with drugs, or party like a rock star in Las Vegas.” What? How do you not click on that as a man? I could have everything I want in life without all the bad stuff, this is amazing. He’s a master at hooks. If you look at anybody in this club, anyone who is on stage, all the people who are doing what you want to do, you guys, they’re amazing at hook, story and offer. And if you want to be on stage you have to become better at hook, story and offer. So as you’re telling your story, start building your inventory, “What are the hooks I can test out?” Test out this, test out this. And my question is, how many hooks are you guys actually throwing out. You need to be throwing out a lot. Okay, hook story, offer. And then one last thing that I want to kind of show you guys. If you look at this hook, story, offer, this is happening at every single step in your funnel. Your ads, there’s a hook, a story, an offer in your ad. Someone’s scrolling, there’s a hook, you’re telling them a quick story, you make an offer, click here, there’s the offer. Then they come to your landing page, there’s a hook,  there’s a story, there’s an offer. Then they come to buy your product, hook, story, offer. Upsell, hook, story, offer. This framework is essential for you guys to master. It’s so simple. That’s why I wanted to start today, it’s so simple, but it’s the most important thing. You do it over and over and over again. If something isn’t working inside your funnel it’s always either your hook, your story, or your offer. I don’t care what funnel it is. You’re going to learn about a ton of different funnel types this weekend. You’re going to learn about challenge funnels, and summit funnels, and book funnels, 100 funnels, it doesn’t matter which one it is. This framework fits into every one of these funnels. And the last one it mentions, the hook, story, offer, this is the key. Hook story offer is the thing that grabs somebody, brings them into your world, and after you have them, the next phase then is how do we increase the value? How do we help these people along the line? In the books you guys got yesterday, I actually printed off a copy of our value ladder so you guys could see, this is our value ladder. And the person speaking after me is Stacy Martino, I’m so excited to have her. You guys are going to love Stacy. But she is a master at taking people up the value ladder. How do you take people, after you’ve hooked people and you’ve got them into your world, how do you love them and give enough value that they want to continue to progress with you throughout everything else you’re doing? So I am out of time. I want to show one quick video and then I’m going to be done for this morning, and then Stacy is going to be coming out, which I’m so excited for you guys to meet her. This is a video we made last year at Funnel Hacking Live, we showed it at the very beginning. I want to show it really quick, it’s only about a minute long, but it’s going to kind of re-sum up my feeling of you guys as our funnel hackers and why we’re so passionate about this weekend. After the video is done, if you guys could go crazy, do a huge round of applause, and we’re going to bring Devon back out, when the video’s over. You guys ready for this? Here we go. “Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes, the ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them, about the only thing you can’t do is ignore them. Because they change things, they push the human race forward, and while some might see them as the crazy ones, we see genius. Because the people who are crazy enough to think that they can change the world, are the ones who do.”

Emotional connections are an important part of life but sometimes sales professionals forget that those emotional experiences can help us make genuine connections with our prospects. In some cases, those emotional connections can help us close more deals. On Valentine's Day, we're sharing some ideas for ways that you can build emotional connections with your prospects. TSE CERTIFIED SALES TRAINING PROGRAM The TSE Certified Sales Training Program began as a result of my inexperience as a seller. I wasn't a great sales rep, but I went through training that transformed me. I created TSE Hustler's League, which was my own version of a sales training program. Since then, that program has evolved into the TSECSP. You can take the course alone or with a group to gain from group coaching. The new semester will begin in April. CONNECTING WITH BUYERS Salespeople often overlook the importance of connecting with buyers on an emotional level.   People make decisions emotionally, but they justify them logically. #EmotionalConnection CLICK TO TWEET   At some point in your life, you were likely interested in someone but you were afraid of letting that person know. You might have even been rejected by that person. Imagine your buyers in that scenario. They encounter emotional experiences daily. They have problems and challenges daily that they need help solving. If you step into that role, you have an opportunity to create emotional connections. BEST CLIENTS Think back to those clients you've successfully brought on board. Perhaps they were afraid of losing their jobs if they couldn't solve a problem at work. Or afraid of losing track of invoices. Or unable to follow up on opportunities that came through their pipelines. They likely signed on with you because you were able to demonstrate to them how they could solve a problem. You created a connection by helping them. SENDING EMAIL If you're sending email as part of your prospecting process, are your subject lines boring? “Join us for a free webinar.” Your prospect doesn't care about your webinar. He cares about his problem. He doesn't care about your business or your product until you show him how it can help him. Tap into his struggles to help him care about your business. If you're dealing with finance directors who are frustrated with the invoicing process, try this subject line: “Dave, are you frustrated with these invoicing situations?” That may not be exactly his struggle, but if the rest of your ideal customers are struggling with this issue, it's likely that Dave is, too. If Dave is, in fact, frustrated with this issue, he'll likely click on your email. When he opens it, the first line will include his name, and will immediately tie back to that subject line. “We've helped more than 10,000 finance directors solve the problem of not being able to process invoices on time. We've helped them avoid miscalculations and lost invoices.” PROVIDING SOLUTIONS Once you've made an emotional connection with your buyer, you can offer the solution to his problem. Then, after you've explained the remedy you offer, you can invite him to join your masterclass or webinar. It's possible that your prospect won't respond to the first email because he's busy, but you can grab his attention with email number two. When you demonstrate your understanding of his pain and his challenge, he'll likely feel connected to you. USING VIDEOS Videos help you build emotional connections because the prospects can hear and see your emotion. Tools like BombBomb, Loom, Wistia, and Soapbox allow you to embed videos directly into your email so that your prospects have an opportunity to make a human connection. That 20- or 30-second video allows them to hear and see your emotions. You can share an experience you had in the past or a solution you've provided to a previous client. Sellers who do this well throughout the pipeline can tap deep into emotions. It's one thing to tell a prospect that you can save him $50,000. It's quite another to talk about the extra fees that a company is needlessly paying each month because of missed reports and missed opportunities. People lose their jobs over those kinds of issues, and VPs feel the pressure to fix those problems. When you can demonstrate how your company can prevent those people from losing their jobs over missed reports and missed opportunities, that $50,000 savings feels more personal. BUILDING VALUE Build value in your stories and demonstrations. Tap into their frustrations. Reiterate their challenges and explain how you can help them tackle those challenges. Work to build emotional connections. This stuff works, which is why we share it here. “EMOTIONAL CONNECTIONS” EPISODE RESOURCES This episode is brought to you by the TSE Certified Sales Training Program. If you put in a lot of hard work in 2018 but weren't able to close many of your deals, we can help you fix that. We have a new semester beginning in April and it would be an honor to have you join. Visit thesalesevangelist.com/CST. Check out BombBomb, Loom, Wistia, and Soapbox to help you make emotional connections with your prospects by embedding videos into your emails. If you haven't already done so, subscribe to the podcast so you won't miss a single episode. Share it with your friends who would benefit from learning more. This episode is also brought to you in part by mailtag.io, a Chrome browser extension for Gmail that allows you to track and schedule your emails. It's super easy, it's helpful, and I recommend that you try it out. You'll receive real-time alerts anyone opens an email or clicks a link. Mailtag.io will give you half-off your subscription for life when you use the Promo Code: Donald at check out. I hope you enjoyed the show today as much as I did. If so, please consider leaving us a rating on Apple Podcast, Google Podcast, Stitcher, or wherever you consume this content and share it with someone else who might benefit from our message. It helps others find our message and improves our visibility. Audio provided by Free SFX and Bensound.

The name of this game with the Dolphins? Win. Hopefully a home field advantage this week will help the Packs improve their numbers, as they really haven't been that great while playing away. If Dave could hand out a grade, C-.

Episodes 11 & 12 are NOW available for streaming on our #FacebookPage! Dave WILL be going to #SurvivalSunday #TWDxFearTWD! NYC! Head here to get event details! https://www.facebook.com/events/2062743047384151/ * Even after this episode, Carol is still #TeamNegan * Will #twdseason8 end in a satisfactory manner? * ...#TWD is trying to vilify #Negan: In a weird way, as brutal as he is, it exemplifies his ability to lead * Negan's MASTERFUL way of playing both #RIPSimon and Dwight (TWICE), while rallying #TheSaviors back into the fold * Negan made good with his promise to #Jadis. CONFIRMATION: Simon ended Oceanside. * Negan at his breaking point with #RickGrimes and the rest #TheHilltop and #TheKingdom * ...reacting out of anger: finally absconding with his "People are a resource" philosophy * The difference with the way #AllOutWar ends in the Comics #twdseason8 finale, based on #TheWalkingDead on #AMC's trajectory * Speaking of final altercations, will Jesus have a bigger role in Ep16? Finally? * Will the helicopter/government take #MorganJones to #FearTWD? * Carol is SCRAMBLING to watch #FearTheWalkingDead ...at least committed to The #FearTWDseason4 premiere! * #RIPCarl: #CarlGrimes's letter was never going to be enough to redeem Rick's behavior * Gregory is the political juice for The #WalkingDead's future: His surprisingly successful case preventing his murder by Simon's hands * ...we were worried about #XanderBerkeley's future on the show (and we let him know). A perfect send off for #TheOggCouple #StevenOgg * The maudlin Oceanside scenes: one would've done it... [clicks +30 sec on the TiVO] * Carol #Walker vision experience. We're aging ourselves * Negan's plan to eliminate Hilltop is the same as Rick's, for #TheSanctuary, at the start of the season... * ...makes it so that you can see where he's coming from * If Dave doesn't go to Survival Sunday, he will be making and eating Sardine Mac n Cheese on #Instagram (in honor of #JoshMcDermitt) * #EugenePorter clears up the audience's confusion over #FatherGabriel's illness * ...Gabriel's ammo sabotage backfires: Eugene brings the hammer down for possibly killing Saviors. Gabriel is slipping into his former self * ...and so does Eugene, after being captured by #Rosita & #DarylDixon... * Eugene points out Rick's hypocrisy to Rosita: The Satellite station slaughter started this war * Eugene's Looney Tunes escape and his newfound #TeamNegan resolve. Rick's crew's loss is Negan's gain * ...is Eugene sabotaging bullets? We don't think so, but in sneak peaks... * ...which brings us back to the many was he acted courageously on behalf of Rosita and #AbrahamFord. Is Rosita being unfair? * Simon IS The Sanctuary's Walker Wall: Dwight will be talking care of it with his 'A' sweater... * Revisiting Dwight's & Daryl's fates after seeing sneak peeks: Killing off Daryl is a show-runner's gambit * ...The two types of #TWD on #AMC watchers we love to hate: The #SkyBound comics literalists & and the fan-girlies that don't want their favorite characters to die * ...speaking of fan-girlies, Carol goes full #TheJerseyShore. You never go full #JerseyShore. "Carol making a good case for The Jersey Shore" #TheWalkingShore #TheJerseyDead * ...Carol and Dave are considering the #FarmLife retirement, a la #JeffreyDeanMorgan & #FixerUpper * Oceanside, joining the fight, is the linchpin to Rick and Crew's Success. Will Jadis be involved somehow? * Morgan is now seeing #RIPJared, after Negan serves up Saviors as cannon fodder for Rick and crew * ...even with both Rick & Negan acting out of vengeance, anger, and frustration, Carol is still #TeamNegan, Dave sees a possible return of Rick * #Michonne's attempt to, at least, reach out to Negan and relay Carl's letter. Negan wants no talkie-talk "Killing you is starting over" * ...Will he stop or will someone have to stop him? We'll find out on Survival Sunday! --- Send in a voice message: https://anchor.fm/squawkingdead/message

On today’s episode of Locked On Suns, Evan is joined by special guest, Bright Side’s managing editor and overlord, Dave King! This was a fun one, as we recapped the loss in Denver but then we also explored a multitude of topics.When will Greg Monroe be off the roster?Did we expect this jump from Devin Booker in Year 3?If Dave was in general manager Ryan McDonough’s shoes, what would he do to get Booker some help?Has Marquese Chriss finally turned the corner after a career-best 5-game stretch?How important is the 2018 draft class to this core’s future? Would you rather see them win 30 games with Booker or fall off to get a top 3 pick? (Dave brought up how Booker and Deandre Ayton could be a new age Kobe-Shaq and now it’s stuck in my head.)Expectations for the season’s second half with Phoenix Learn more about your ad choices. Visit megaphone.fm/adchoices

The original trio talks about Dave's birthday, bowling, the film industry, different types of sushi, dating sites, and how to make your dick pics better. @01:30 - Dave's Birthday Counting Crows & Matchbox 20 show @06:00 - Bowling & How to Score It @09:50 - Bowling 1 Pin Each Frame @11:45 - Meaning of Bowling Terms @13:25 - Kingpin Movie @13:50 - Randy Quaid @17:00 - Filming in Georgia @17:30 - Baby Driver movie @30:00 - Different types of Sushi @34:55 - Adventures in Serving Food @39:00 - Match.com and Dating Sites @43:00 - Making your dick pics sexier @46:20 - What is Gonzo porn? @50:00 - Plot Heavy Porn (plump n fun) @51:00 - If Dave's parents watched the show @57:00 - What we learned today ►Our New Fancy Website http://talkybox.net ►Shirts & Merchandise From Our Store http://talkybox.net/store ►Follow us on Twitter https://twitter.com/TalkyBox ►Like us on Facebook https://www.facebook.com/TalkyBox/ ►Instagram https://www.instagram.com/talkybox/ ►Download the Podcast on iTunes https://itunes.apple.com/us/podcast/talkybox-podcast/id1240654199?mt=2 ►Listen on Soundcloud https://soundcloud.com/talkybox ►Email Us talkyboxpodcast@gmail.com

I spent 17 years working in, primarily, Christian radio. I had a lot of fun and probably pushed the envelope more than most do on these types of stations, though we admittedly had to operate in a much smaller "box" than most. From topics to language to attitudes, my shows lived in a uber-conservative landscape. Dave Kirby and I met while working at one of these stations during a fundraiser to help feed and educate needy kids in Africa. So, when I asked Dave to be on the podcast, I (foolishly) expected a safe, conservative story. Not boring, mind you...but vanilla, for sure. Thankfully, Dave's story caught me very off guard. Dave Kirby recently started the company “My Virtual Team”and is the host of the “One Simple Thing” podcast…currently with more than 600 episodes under his belt. Each guest Dave interviews tries to provide ONE thing that can help his listeners change themselves, their careers, or their world for the better. SHOW NOTES: 1:43 - Dave is taking a short break from podcasting and has started a new company called "My Virtual Team." It's super cool. 3:26 - This is, hands down, the most surprised I have ever been doing an interview. What a fantastic/awkward worst interview ever! 6:44 - Dave adds to the fun with a bonus interview story about the band Train. 7:30 - Tim and Dave are using RINGR to connect and record. Try it for free here. 8:07 - Is there any way to avoid what happened to Dave? He has a few thoughts. 9:44 - If Dave could interview anyone in the world--living or dead--who would it be? 11:40 - The moment in life where Dave changed forever? Becoming a dad. 13:34 - Make sure to email Dave, check out his podcast, and learn more about My Virtual Team.

Dave Dee talks to Graham and Kevin about sales presentations and webinars and reveals some of the secrets of Psychic Selling. When Dave Dee was 8 years old he wanted to be a magician. It was his passion. After university, he took the plunge and was getting 3 not particularly high paying shows per month. They were small shows. He was deep in debt. He had to decide about his career. He went to a motivational rally in Atlanta. Zig Zigler was one of the speakers and Norman Schwarzkopf was the keynote. He got fired up. Dave mentioned the late Jim Rohn's quote “motivation alone is not enough. If you have an idiot and you motivate him, now you have a motivated idiot.” The last guy to speak at the rally was Dan Kennedy. Dave had never heard of Dan. Dan spoke of direct response marketing. Dave realised what Dan was selling – Magnetic Marketing - was the thing that would transform his magician's business. Except, Dave got up and left without buying it, because it was $279. When Dave got home he knew he'd made a mistake. He had no way of contacting Dan – it was pre-internet! His wife said as they were $80k in debt, what was another $279! Dan Kennedy followed up the conference with a physical letter. A follow up. Most entrepreneurs would have concluded they had just given their best pitch, the prospect(s) saw the best stuff, they didn't buy, therefore they're not going to buy. But, the fortune is in the follow up! Dan's letter was red over and over. It followed him around the house! Contrast this with nowadays sending an email. Would it have even been opened? With spam traps, the chances are the follow up via that method would have been useless. The letter had a clear offer. Stamped on the order form was if you order by the DEADLINE, you can still get the same deal. After picking up the phone to call the customer services line, Dan's wife Carla, Dave asked whether it would work for magicians. Carla said “I've no idea”, which sort of did it for Dave, he purchased Magnetic Marketing. It arrived on a Friday, and he proceeded to lock himself in a spare bedroom over the weekend and red the materials cover to cover. On Monday, he started to implement everything he could possibly do. Most of it didn't work. But some of it did. He went from 3 shows a month to 20 shows a month in less than 90 days. In the 4th month he did 57 shows. By the end of the year he paid off his debt, he'd bought a new house, a new car, his wife quit her 2 jobs and became a stay-at-home mother. Everything changed for Dave. It was MASSIVE implementation. It wasn't sequential implementation, do this then try that. He just did it all. Dave wasn't a copywriter, he just did it. He wasn't afraid to fail. The lesson is things can change fast. It is more important to be a master marketer than simply trying to get better at your deliverable – like being a magician, doing magic tricks. Dave became successful as an entertainer. He then became a trainer of other entertainers. Then other business owners noticed his work and he offered consultancy and a number of done-for-you solutions. Dan Kennedy and his partner Bill Glazer sold GKIC to a private equity investor. Dan recommended they hire someone who knew how to do what GKIC was all about. So, Dave joined GKIC and for four years worked for them until recently. He has left to pursue his own entrepreneurial ambitions, but still retains GKIC as a client doing coaching programmes Dave Dee's new business makes an OUTRAGEOUS claim! I can help you sell more of your products and services in a day, than you now do all the year! That is called a USP or a unique selling proposition. Everyone needs one of those for their business. Short, powerful, a little outrageous and you've got to live up to it too! If Dave said “I can help you sell more of your products and services in a day, than you now do all the year!” to you your natural response would be “How do you do that?”

After being on Talkshoe last night for seven hours, Luminous got together with Chris McCombs early in the day to discuss events and characters of the "mythical" Golden Age. Along the way he dropped some major bombshells such as the forgotten hierarchy of 144,the idea that the Grey Goddess is ruling earth from a lesser heaven, the concept of a celestial (upper) Adam based on Proverbs 8:31 and the theory that Adam incarnated as Christ. NOTE: Evidence continues to emerge that Disney has a diabolical occult agenda to corrupt Americans and especially young children. What most people are unaware of is that they also have a record of revealing esoteric truths in a context that few people can relate to or process. Is it possible that Disney revealed secrets about the distant past and used the term "Silly Symphony" to deflect from the possibility that this is the actual truth? YOU decide: https://www.youtube.com/watch?v=5QfeqZkaDQs ALSO:Hollywood released a film with Tom Cruise in 1985 called "Legend" that has a number of essential elements of the Persephone Myth and the pre-Adamic Age of Gold which is presently available on YouTube. Note how the imprisoned Persephone figure is darkened in the Underworld and becomes the love interest of the Hades figure in Rev 6:8. The fact that she is referred to as "Lily" reveals that the heroine represents the celestial Lilith which Dave and Chris independently concluded is Persephone: https://www.youtube.com/watch?v=bO2lhpTMw9U MORE:In speculative Jewish theology the term Adam Kadmon "above" (Proverbs 8:31, literally "Adam" - Heb.) is distinguished from the inferior Adam Ha-Rishon "below" described in the book of Genesis. Here's an article on the so-called upper Adam in the Jewish Encyclopedia:http://jewishencyclopedia.com/articles/761-adam-kadmon Wikipedia has a more simplified article that's easier to understand: http://jewishencyclopedia.com/articles/761-adam-kadmon Notice how there is NO discussion of alternative interpretations of the celestial "Adam" figure in Proverbs 8:31 in historic Christianity. CONTD. If Dave can roll out of bed and reveal this much esoterica after seven hours on Talkshoe last night you have to seriously wonder what else is up his sleeve. Luminous ARCANA...cf. the Dictionary.com definition of Arcane:"known or understood by very few; mysterious; secret; obscure; esoteric."