Podcasts about when dave

Hi everybody, and welcome to this week's episode of Attendance Bias. This week's guest is the host of the Cinema Dave Media YouTube channel, Dave Burland. When Dave and I got in touch, two things stood out to me that made me want to speak with him about Phish: first, he is a huge fan of The Who, just like I am, so we have a lot of shared musical DNA. Second, he is a huge movie buff. And although I wouldn't call myself a film buff, I will say that, after music, movies are my biggest passion. So this seemed like a perfect match.For today's episode, Dave picked July 30, 2017, better known as the “Jimmies” night of the Baker's Dozen. In an earlier episode with author Jason Gershuny, he and I went over Glazed Night, the final night of the run, but Jimmies Night just seemed to hit different. It was the same summer, but tonally, it was completely different and you'll hear Dave and I spend a lot of time about the details, the appeal, and the tone of the Baker's Dozen as a whole.So let's join Dave to hear about the Criterion Collection, Phish's version of Drowned, and Baker's Dozen setlist predictions, as we discuss July 30, 2017.

Dave Goddard is a Fellow at NNL and a technical specialist in nuclear fuel manufacturing with over 25 years of experience supporting plants and fuel development in the UK. Dave grew up in Cambridgeshire on a small holding with around 1,000 free range chickens! He studied Physics at Sheffield University – where he met his future wife. He now lives in Manchester with wife Jaddy and two children. After university, Dave worked at AWE for six months before going on to do a PhD at the Corrosion and Protection Centre, UMIST, Manchester focussing on high temperature corrosion of superconductors. After his PhD, Dave secured a job at British Nuclear Fuels (BNFL) on the Springfields site. During his time there he transitioned from a scientist to a technical leader. He was recruited into company research laboratory – setting up research laboratory outside of the ‘core' business areas. During this time, he did work with NASA, working on a meteorite to examine – even meeting the people from NASA.   Dave has remained technical throughout his career and has more recently been heavily involved in the Government's new nuclear innovation programme looking to develop the next generation of fuels for the next generation of reactors. When Dave isn't working on the next generation of nuclear fuels, he likes to run, and has an allotment where he grows his own fruit and vegetables.

This week on the Finding Fertile Ground podcast, I interview Melissa Pierce, who I met through Rock Voices Portland, a 140-voice strong rock choir led by my friends Mark and Caley Barstow. Rock Voices' theme is “healing through song,” which Melissa and I discuss on this podcast. Melissa was faced with a huge crisis in her 40s: she lost her beloved husband unexpectedly and became a single mom in that moment. Now she dedicates her time to supporting other widows, providing the support and guidance she wished she had when she first became a widow.Melissa grew up not too far from where I did in Tigard, Oregon. She met her husband Dave when they became roommates and then fell in love with each other. After experiencing infertility, they decided to foster children to adopt. They adopted their two sons, Brad and Bryce, and became a family.When Dave got a great job opportunity to teach music in eastern Oregon, they moved to LaGrande. Melissa was able to work remotely and Dave began teaching in a nearby town. The boys settled in, and the family benefited from a tight-knit community that helped them raise their two sons.One night after a dinner out with friends, Dave wasn't feeling well. He went to bed early and suggested Melissa sleep on the couch so she wouldn't catch whatever he had. In the morning, Melissa found him dead in their bed.Suddenly thrown into widowhood in her 40s with two young sons to raise, Melissa experienced shock, despair, and depression, eventually finding she was seeking solace in alcohol. Even though their community in eastern Oregon rallied behind them in the aftermath of Dave's death, Melissa decided to move back to Tigard to be closer to her family.A year and a half later, she missed having a partner. She wrote down everything she wanted in a partner and sent her intention out into the world. Soon she met Sean, and he fulfilled 83 percent of her list!  Listen to the podcast to hear their wonderful love story. Melissa found great solace and healing in music and other forms of self-care. She sought out a way to sing again, since she and Dave used to sing together, and landed on Rock Voices, where she was delighted to befriend other widows.Now Melissa's sons are grown and she's using what she has learned to help other widows. She is creating the resources she wished she had back in 2011. She has written a book about what she learned, Filled with Gold, and has a subscription box for widows. On her website you'll also find a self-care guide for widows and another one that teaches you how to support widows in your life.Next week on the Companies That Care podcast, I interview I'm switching up my schedule a bit and featuring Lisa Schroeder, founder and owner of hometown favorite Mother's Bistro and Bar here in Portland, Oregon. I've long been a huge fan of Mother's and Lisa, and she has long used her restaurant space for causes she believes in. The Finding Fertile Ground podcast is brought to you by Fertile Ground Communications. If you enjoyed this podcast, please give us a rating and subscribe to hear our next episode. Contact us if you can use some help with your writing, editing, communications, or marketing. With 30 years of experience in the environmental consulting industry, I am passionate about sustainability and corporate citizenship, equity & inclusion, businesses that use their power for good, and doing everything I can to create a kinder, more sustainable, and just world. We help organizations and people discover what makes them special and help them share that with the world. 

Dave Rose and his team build custom revenue engines for companies around the world. He is the author of Overcoming the 15 Categories of Rejection. Rejection is a common occurrence that we all encounter in our lives. In this episode, we'll talk with Dave about rejection and how we can overcome it.     The Journey to Writing His Book   Dave was asked to speak to an audience about rejection. Dave thought, “No problem.” He jumped online, looking for the categories of rejection, and couldn't find anything. So he went to the library. The librarian searched on her computer and couldn't find anything. She asked another employee for help and they all started searching through the drawers that still used the Dewey Decimal System. They couldn't find anything.   Dave happened to be advised at the University of North Texas. He asked some of the professors there, but none of them knew anything either. “Nobody [had] ever categorized rejection,” he explained. “It just hadn't happened. There are lots of books around persuasion, and great books about overcoming being told no and rejection, [or] being more powerful with these kinds of skills, but no one had ever categorized [it].”   Dave continued, “Fast forward 10 years of studying in 22 countries to be able to say I'd categorized rejection and named the categories and helped people overcome [them]. I had no idea that was going to be how the book came about. But that's what's happened and it's changing people's lives.”   Categories of Rejection   In our interview, Dave shared some of the categories of rejection from his book.   Mind Blocks   Dave said this category was hard to identify. Most people understand a monetary block; they understand that they can't buy a $50 million house without that much money. But people miss mind blocks as a source of rejection. Dave explained that this mind block “stops people from even trying.”   He gave the example of asking me to borrow my car when he knew I'd say no. When people know what the answer will be, or think they know, they won't even ask.   “There [are] mind blocks in the audience's mind,” Dave continued. “This has been the most powerful [thing] where we help CEOs and companies change mind blocks [of their audience].”   Decision Makers   The next category is decision-makers. “Most people aren't even talking to the right [person],” Dave explained. “They're walking away rejected, they're trying to get somewhere in life and their trajectory is dampened. And they weren't even dealing with the right decision-makers. That was something that was overlooked for a while as an actual category of rejections. . . . It's like you're asking mom to borrow the car on Friday night but you know it's dad's decision, or you're asking dad and it's mom's decision.”   Likeability    Likeability is the third category of rejection. Before the book came out, Dave was speaking about it and taking questions. A woman said to him, “Love is a category. Did you get that?” Dave said, “Well actually . . . love is not a category.” She said, “If you don't say love is a category, then you've never figured it out.” Dave said, “Well, we figured that the third category of objection is likeability.” He asked her “Have you ever loved someone?” She responded, “Well, yes.” He asked, “Have you hated that person?” She said, “Yes.” Dave told her, “You [see] how that's on a scale. So we call it likeability on a scale. [You can go from] maybe in the neutral middle, to love, [to] hate, however you want to look at it, but likability is a category of rejection that encompasses love.”   Goal Shot or Close   Another important category is the goal shot or the close. This is “asking for what you want,” Dave said. “Most people think they're rejected, but they never really try to get what they want.” They might say, “I didn't become a doctor (or a lawyer, accountant, dentist, etc.) because I didn't have the money for school.”   Dave continued, “So there's a combination of money [and a] combination of a mental block. There might have been a combination of not asking for what you wanted. You can analyze a situation and find multiple categories of rejection impacting a situation. When you study it, you can start to remove those categories of rejection and get a lot more in life, and it just works for sales, for leaders, for a relationship, [etc.].”   How These Categories Can Benefit Entrepreneurs   In our sales efforts, one of these categories might be an obstacle to overcome in order to motivate someone to buy our product. There are also other ways these categories can benefit us. “Sometimes [the benefits are] not so obvious . . . report, culture, morale, employee relations, using it for how people interact and work together. Oftentimes they're hitting up against one another.”   Sometimes in companies, we have one team for one aspect and another time for a different one. We might think that one of the teams does this specific thing and someone from that team can't go into the other team. “That's a communication and rejection issue,” Dave said.    “Helping people understand how to communicate and how to get what they need from one another and overcome the rejections with one another and the teams . . . is very transmogrifying for a business. You find that it starts to impact the short term, the morale, and then you're gonna impact culture, and you can get a consistent, repeatable process in there.” - Dave Rose   Being Proud of Our Passions   One day, Dave was talking to a rock star speaker who'd heard Dave speak. This person said to Dave, “When I'm asked on a plane what I do, it's sexy. I just tell them “I help companies build rock stars,” [and] I love that. I just thought it's hot, but what you do isn't sexy. You build revenue engines and the customer experience.”   When Dave heard this, it hurt. He said, “For a couple [of] weeks, it hurt, and then I realized . . . but we sell millions of dollars worth of stuff every year. I mean it works. . . . My passion is building revenue engines, and that's not really sexy. And if [I] just say that . . . it's kind of confusing to people in a way. [But] I don't care anymore. My passion is to build revenue engines. . . . I don't make any apologies for that anymore.”   Dave is doing the thing his target audience wants the most: he's helping CEOs make more money. Someone else's passion may look more exciting or sound more interesting, but as Dave has learned, we don't have to feel bad about what we are passionate about.   Jumping on Tectonic Shifts and Breakthroughs   Here are a few examples of people or companies who had great breakthroughs or jumped on big tectonic shifts early to leverage them.   Elon Musk    When I asked Dave who he thinks the best digital monetizer is, he said Elon Musk. Dave compared Musk to Donald Trump, saying, “Donald Trump has a potential of notoriety and big ideas and an audience. And you take Elon, and he does it right. He does it right, and I'm not subscribing to any political side [or] ideology one way or another, I'm just saying there's a little bit of a similarity to me in terms of the platforms they have and what they can do, and comparing them, Elon takes this to another level from the digital side, and [he's] a master.”   Elon Musk is a great example of someone who has jumped onto tectonic shifts early and leveraged them. There's a great story about Elon Musk I told in a previous episode that is very relevant here. When the internet was very young, he went to one of the CEOs of one of the top yellow page companies, and he tried to sell them on a deal. Musk wanted to put the yellow pages online, and the CEO of that company took his huge, thick yellow pages, and threw it at Musk and said, “Do you think you're ever going to replace this with the internet?”    This is one of many situations where Elon Musk was rejected by someone who could not see his vision for leveraging tectonic shifts. But Elon went on to create something even bigger and more successful than the Yellow Pages.   Netflix   There's a legend that a similar thing happened with Netflix and Blockbuster. Netflix apparently asked to meet with the CEO of Blockbuster, and the Blockbuster CEO said, “What's a Netflix?” Obviously, they never made a deal, but it's the same question as with the yellow pages: What would have happened if they had made a deal? Blockbuster could have so easily been the digital streaming platform. They had all the resources. They had connections. It would have been so easy for them to do it, and they didn't take advantage of that tectonic shift. It destroyed and put that company out of business.   It's easy in hindsight to look back and see who ended up on top. However, it's not just what those big companies are doing wrong, but it's the opportunity that it presents for people like us. A lot of times people like us think there isn't a way for us to compete with those well-established, well-funded, and huge brands, the behemoths that are out there. We give up and are rejected before we even try. But all we have to do is find that tectonic shift, that disruption, that almost by definition the big companies are not going to quickly and effectively adapt to. We need to jump on that and build our business around that. That's our best strategy to leapfrog well-funded and established businesses.   Flamin' Hot Cheetos   Dave and I also discussed how breakthroughs can come from anyone. Dave said, “You need to set your company up to believe that it can come from anyone. Sounds like some sort of Fantasyland [to] make that happen, but you can do that with the right system. That's what leaders need to work on, creating a system that anybody here can make something amazing happen.”   The idea for Flamin' Hot Cheetos came from Richard Montañez who was working as a janitor for the company. A broken machine produced a batch of plain Cheetos, and he took them home. He put chili powder on them and tested them out on his family. When they liked them, he pitched the idea to a CEO over the phone and two weeks later presented it to the executive suite. Montañez ended up becoming an executive inside the corporation (Source: newsweek.com).   That CEO was wise enough to not reject a great idea or its messenger because someone with a lower position came up with the idea.   Key Takeaways   Thank you so much Dave for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode:   Sometimes our journeys will take us in unexpected directions, as with Dave's book. As he did, we can turn the unexpected into something great. Mind blocks happen when people don't even try to ask for what they want.  We must make sure we are asking the right decision-makers. Likeability is a scale that encompasses love.  There can be a combination of categories of rejection impacting a story. This is why it is important to identify each of them so we can overcome each of them.  When we're facing competition from large, well-established companies, we can often leverage tectonic shifts more quickly than they can, and that may present an opportunity to leapfrog the competition. We should set up our companies so that anybody can make something amazing happen.   Connect with Dave   If you enjoyed this interview and want to learn more about Dave or connect with him, you can find him on LinkedIn at https://www.linkedin.com/in/davidmrose/, you can learn about his book at https://15cor.com/ and you can learn about his consulting services at https://www.clevelglobal.com/.    Want to be a Better Digital Monetizer?   Did you like today's episode? Then please follow these channels to receive free digital monetization content:   Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How has overcoming rejection helped you and your business? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/123-how-to-overcome-rejection/ 

In a special live episode, Dave Stovall, formerly of the band Audio Adrenaline, and his Pastor Bobby Harrington join me to follow up on Dave's story of coming out of progressive Christianity. When Dave first met Bobby, he had already been through deconstruction. Pastor Bobby took an interest in Dave, and began discipling him, eventually leading him back to the historic gospel. Hear the story from both sides, and listen to Dave and Bobby answer practical questions about deconstruction, doubt, and discipleship.

Dave Knox is a leading consultant, speaker, author, and coach in the areas of innovation, marketing, and digital transformation. As Chief Marketing Officer at Rockfish, Dave helped the company become one of the fastest-growing agencies in the country, going from $8 million in revenue in 2010 to more than $70 million in revenue in 2016. At the same time, Dave co-founded The Brandery, one of the top 10 startup accelerators in the US.  In today's episode, we're going to discuss Dave's entrepreneurial journey and how he was able to use his experience to give back to his community.  Dave's Entrepreneurial Journey From a young age, Dave had a passion for entrepreneurship. He knew taking a minimum wage job wouldn't get him to where he wanted to go so, at the age of 15, he decided to become certified as a FIFA referee and took charge of advertising for his high school yearbook. During the first summer, he made $4,500 - $5,000 in commissions from selling the yearbook ads, just enough to buy his first car.  In 1999, Miami University in Ohio had one of the earliest undergraduate entrepreneurship programs so Dave took the opportunity and went there to study marketing and business. During his entrepreneurship program, he worked for a record label. That summer, Dave worked with brand management and marketing, continually increasing his passion for entrepreneurship. However, his mentor told him that while it was great to have passion, we also need to have capability, credibility, and differentiation. What is going to make us stand out? Even though Dave had the passion, he didn't have the experience or expertise. Over the course of the next few years, he pursued jobs that would help him build his credentials. He worked at P&G as an assistant brand manager for Secret deodorant and at 26 and became the marketing leader of $900 million worth of business. He ended up spending most of his twenties doing that and in the process, he'd grown as a marketer, business leader, and entrepreneur. Dave lived by the mantra, “Your twenties are for learning and your thirties are for doing.” Shortly after he turned 30, he decided it was time to start doing. He took the leap to join Rockfish, a marketing and advertising agency, as marketing lead, and by the time he left, he'd helped the company become one of the fastest-growing agencies in the country, going from $8 million of revenue in 2010 to more than $70 million in 2016.  At the same time, Dave, along with co-founders, launched The Brandery. During the day he worked for a high growth-company on one side while he moonlighted to help launch a startup accelerator to help other entrepreneurs.  Turning Our Passion into a Career Just because we have a passion, doesn't mean we have the ability to turn it into a career. When Dave first started on his entrepreneurial journey, he had the passion but was lacking other essential skills. His mentor told him that while passion is important, we also need to have the capability, credibility, and something that makes us unique. If we can meet all four of these elements, we have the potential to become successful entrepreneurs and do what we love.    Increase Capability   “Don't chase after success, chase after capability. If you are capable of anything, then success will be chasing you.” - Unknown   The first thing we need to do once we have a passion we want to pursue is increasing our capability. We need to learn and build our skills. We need to become qualified. When Dave discovered his passion for entrepreneurship, he pursued knowledge. The first step he took was enrolling in Miami University's entrepreneurship program. He had the desire and drive to learn more and become better. Since then, he has been on a continual journey of growth.  We have to remember that capability does not come easily. Dave's mantra was, “Your twenties are for learning and your thirties are for doing.” He spent 10 years of his career simply learning and developing his skills. If we can have that same type of commitment and dedication to our passions, our chances of success will increase. Napoleon Hill, an American self-help author, said, “There is a difference between wishing for a thing and being ready to receive it.” We cannot use our passion as a crutch for laziness. We have to put in the time and work it takes to increase our capability.    Build Credibility   “Credibility is a leader's currency. With it, he or she is solvent; without it he or she is bankrupt.” - John C. Maxwell Once we have become capable in whatever we are pursuing, we should start building credibility. Credibility has become essential in today's digital marketplace. With the internet and new technology, so many people have the tools to build a business. Anyone can become a social media influencer, anyone can write a book, and anyone can build a website. What makes us credible if anyone can become anything? How do we build our trust with our customers?  We can build our credibility by becoming thought leaders and showing the world we are an expert in our industry. We do this by continually producing content and getting our thoughts out there. We can write blogs, attend conferences, write books, host webinars, etc. We can build credibility by networking with the right people and getting our name associated with other experts and big companies. There are a million ways we can build our credibility, but it all comes down to trust. How can we foster trust with our customers? This will take time, but when our customers trust us, we become more credible and more likely to achieve our goals.    Differentiate Ourselves   “If you want to be around in 10 years, you've got to do something to differentiate yourself from the pack.” - Chris Evans Finally, we have to make ourselves unique. Like I mentioned above, the market is saturated with the stuff. There are hundreds of brands selling the same thing, and thousands more selling something better. We need to differentiate ourselves and become unique if we want to stand out. We can start by asking ourselves, “What value do I offer that no one else does? In what ways am I different from the big brands already out there?”  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  Leaving a Legacy through Entrepreneurship Dave took his passion and turned it into a career by learning, increasing his skill sets, building trust, and making himself stand out. Once he did this, he had a chance to really make a difference.  When I asked Dave to share his greatest home run at The Brandery, he said he defined the entire journey as the home run. Dave explained how The Brandery was sometimes a misunderstood adventure.  When Dave launched The Brandery with his co-founders, it was one of the first 30 startup accelerators at the time. All accelerators had a similar model: to give some cash and receive maybe 5 - 6% equity.  However, one of the ways The Brandery was different was that it was a nonprofit. For every company it invested in, for which it got that 6% equity in exchange, none of it went to any of the founders. Instead, it went to a nonprofit called Main Street Ventures. Dave believed that their goal and vision for The Brandery was to support entrepreneurs in pursuing their passions. This way, that 6% equity could have a much greater impact for good.  What The Brandery succeeded to do was to fund an endowment that would forever support entrepreneurs. Over those years, they had about 100 companies go through The Brandery. Some of them were very successful which was a double benefit. Dave and his co-founders were doing this because they wanted to support businesses and create jobs in Cincinnati. When those businesses become successful, they'd have good financial outcomes that would be recycled back to Main Street Ventures.  “Today,” Dave said, “Main street Ventures is sitting on an endowment, [so] that we can continue to support entrepreneurs. We're not doing it necessarily through the model of an accelerator any more. And that was intentional because we knew ... models change and evolve. But ... we were able to use those funds, for instance, that when we saw all the restaurants struggling so bad, during COVID-19 ... we were able to be part of a group that gave pretty large grants to restaurants across the Cincinnati area that were funded, started by entrepreneurs, to keep going and to buy gift cards and support, and do different things like that. We're able to do grants to new emerging companies that aren't ready to go raise money, but they've got something and they just need that little help to get them to the next phase.”  Dave believes the best part of the overall journey of The Brandery was seeing the vision that they had in 2010 come true in 2020 as they had those successes that built upon themselves over the years. I love how Dave took one of his top passions, entrepreneurship, and created a way that he could give back and help others within that passion as well.  Key Takeaways Thank you so much Dave for sharing your stories and knowledge with us today. Here are some of my key takeaways from this episode: We should be passionate about what we do and where we want to go, but we also need capability, credibility, and differentiation. As aspiring and ancient entrepreneurs, we need to increase our capability constantly. We need to learn and build our skills and become qualified. When our customers trust us, we become more credible and more likely to achieve our goals.  Part of our personal branding should be tied to what makes us unique. We can take this as a selling point and use it to market ourselves. If we are just like everyone else, no one will notice us. If we are odd and unique, they will stop and stare.  An important part of entrepreneurship is giving back to our community once we find success.    Connect with Dave If you enjoyed this interview and want to learn more about Dave or connect with him, you can find him on LinkedIn. You can also visit his website at PredictingTheTurn.com or his company's website, NaturesWillowBalm.com.     Want to be a Better Digital Monetizer? Did you like today's episode? Then please follow these channels to receive free digital monetization content: Get a free Monetization Assessment of your business Subscribe to the free Monetization eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter.   Share Your Story  How have you made your passions part of your career? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/118-how-to-turn-your-passions-into-a-career/ 

When Dave is Guilty... / Show Wrap 05/21/2021

Question: Tell us about the time that you dropped something of great value, or when you dropped yourself, into a body of water. Did you ever get it back? (eg. When Dave's brother pushed a friend into Lake Mead with his new iPhone and wallet in his pocket, the time you dropped your car keys into the ocean...never to be seen again...cost you $850 to get the car rekeyed, when your non swimming dog took a fall into the pool and had to be rescued, etc) Show Features: Lazy Bonez Mahonez, Missed Connection Inspection, and Bleeped BS  Socials: @DaveandMahoney Voice Mail: 833-Yo-Dummy https://www.twitch.tv/daveandmahoney Additional Content: daveandmahoney.com See omnystudio.com/listener for privacy information.

When Dave heard of the passing of one of his personal heroes, Glynn Lunney, he got on the phone to retired NASA Flight Director Gerry Griffin and they put together this special tribute episode for our Apollo@50 series. Glynn Lunney was the fourth NASA Flight Director and was integral to the space program's pioneering Mercury, Gemini and Apollo Projects. He passed away due to a bout with cancer on May 19, 2021.

Here is the conclusion of the special conversation I had on stage at a Traffic Secrets event with a friend and a student, Nic Fitzgerald. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ---Transcript--- Hey everybody, welcome to Marketing Secrets podcast. I’m so excited, I’m here on stage right now at the Two Comma Club X event with Mr. Nic Fitzgerald onstage. A year ago I gave a podcast to him about how to make it rain and this is section number two. Now those of you who don’t know, in the last 12 months since I did that podcast he’s been making it rain and he’s been changing his life, his family’s lives, but more importantly, other people’s lives as well. And it’s been really cool, so that’s what we’re going to cover today during this episode of the podcast. So welcome back you guys. I’m here on stage with Nic Fitzgerald, so excited. So I made a list of seven things that if I was to sit in a room with him in front of a whole bunch of people I’d be like, “Hey Nic, you’re doing awesome, but here’s some things to look at that I think will help you a lot with what you’re doing.” So number one, when Nic first kind of started into this movement that he’s trying to create, I don’t know when it was, if you created this before or after. When did you create the Star Wars video? Nic: This was, we talked in July, it was September/October. So a few months later. Russell: How many of you guys have seen his Star Wars video? Okay, I’m so glad. For those who are listening, about 10% of the room raised their hand, the other 90% who are friends and followers and fans of Nic have never seen the Star Wars video. His Star Wars video is his origin story and it is one of the best videos I have ever, by far the best video I’ve seen him do, it is insanely good. It comes, do you want to talk about what happened in the video? It’s insanely good. Nic: So I told the story of, I’m a huge Star Wars nerd, so if you didn’t know that, now you do. When I was young my grandma who lived in the same neighborhood as me, she took me to go see Return of the Jedi in the movie theater and I was such a Star Wars nerd, even at a young age, that when I was playing at the neighbors house, and you know, it’s the 80s, so mom and dad are like, “Nic, come home for dinner.” That kind of thing, I would ignore them. I would not come home until they called me “Luke”. No lie. I would make them call me Luke, or I would ignore them. I would not hear them. Russell: Had I known this in high school I would have teased him relentlessly. Nic: So my grandma took me and I remember going and it was so fun because we took the bus, it was just a fun thing. And we went and I just remember walking in and handing my ticket to the ticket person. And then popcorn and just the smells of everything. And again, this is the 80s so walking in the movie theater; I almost lost a shoe in the sticky soda, {sound effects} going on. I just remember how my feet stuck to the floor and all that stuff. And then just being so excited to see my heroes on the big screen and Dark Vader, I just remember watching it. This is such a silly thing to get emotional about, but you know I remember the emperor and Darth Vader dying and all that stuff. It was just like, ah. It was a perfect day. Sorry sound dude. But it was just a perfect day with my grandma who has always been dear to me. So the purpose of that video, I’d put it off for a long time. I knew I needed to tell my own story if I’m going to be helping somebody else tell theirs. And I put it off for a long time, because working through things, I was afraid that if it sucked, if the story was terrible, if the visuals were crappy, that was a reflection on me and my skills. I had worked on a bazillion Hallmark Christmas movies, you know how they put out like 17 trillion Christmas movies every year, if one of those sucks, no offense, they’re not riveting television. Russell: They all suck. Nic: That wasn’t a reflection on me, I was just doing the lighting or the camera work. I didn’t write the story, it wasn’t my story. But this was me, so I put it off for a long time because I knew if I didn’t execute how I envisioned it, that it would reflect poorly on me, and it would be like I was a fraud. So the purpose of the video, there were three purposes. One to tell a story and get people to connect with me on a personal level. As I told that story here, how many of you remembered your feet sticking to the floor of a movie theater? How many of you, when I talk about the smell of popcorn and that sound, you felt and heard and smelled that. So it was one thing, I wanted people to connect with me and just see that I was just like you. Then I wanted to show that I could make a pretty picture. So I had that and I used my family members as the actors. And then I went and talked about how…and then I wanted to use it to build credibility. I’ve worked on 13 feature films and two television series and shot news for the NBC affiliate and worked in tons of commercials. So I’ve learned from master story tellers and now I want to help other people find and tell their story. And then I showed clips of stories that I tell throughout the years. So that was, I just remember specifically when I finally went and made it live, I made a list of about 20 people, my Dream 100 I guess you could say. I just wanted to send them and be like, “Hey, I made this video. I would love for you to watch it.” And Russell’s on that list. So I sent that out and made it live and then it was just kind of funny, it didn’t go viral, I got like 5000 views in a day, and it was like “whoa!” kind of thing. But it was just one of those things that I knew I needed to tell my story and if I wanted to have any credibility as a story teller, not as a videographer, but as a story teller, being able to help people connect, and connect hearts and build relationships with their audience, I had to knock it out of the park. So that was my attempt at doing that. Russell: And the video’s amazing, for the 10% of the room who saw it, it is amazing. Now my point here for Nic, but also for everyone here, I wrote down, is tell your story too much. Only 10% of the room has ever seen that video or ever heard it. How many of you guys have heard my potato gun story more than a dozen times? Almost the entire room, for those that are listening. Tell your story to the point where you are so sick and tired of telling the story and hearing it, that you just want to kill yourself, and then tell it again. And then tell it again. And then tell it again, because it is amazing. The video is amazing, the story is amazing. How many of you guys feel more connected to him after hearing that story right now? It’s amazing. Tell t he story too much. All of us are going to be like, “I don’t want to hear the story. I don’t want to tell the story again.” You should be telling that story over and over and over again. That video should be showing it. At least once a week you should be following everyone, retargeting ads of that video. That video should be, everyone should see it. You’ve got 5,000 views which is amazing, you should get 5,000 views a day, consistently telling that story, telling that story. Because you’re right, it’s beautiful, it’s amazing and people see that and they’re like, “Oh my gosh, I need that for my business. I need to be able to tell my story the way he told that story, because the connection is flawless.” And I think my biggest thing for you right now, is tell your story more. Tell that thing. You’re telling good stories, but that story, that’s like your linchpin, that’s the thing that if you can tell that, it’s going to keep people connected to you for forever. Anyone who’s seen that video, you have a different level of connection. It’s amazing, it’s shot beautifully. You see his kids looking at the movies, with lights flashing, it’s beautiful. So telling your story more, that’d be the biggest thing. It’s just like, all the time telling that story over and over and over again. That’s number one. Alright, number two, this one’s not so much for you as much for most of everybody else in here, but number two is that energy matters a lot. I’m not talking about, I’m tired during the day. I’m talking about when you are live, or you are talking in front of people, your energy matters a lot. I was hanging out with Dana Derricks, how many of you guys know Dana, our resident goat farmer? By the way, he’s asked every time I mention his name is please not send him anymore goats. He’s gotten like 2 or 3 goats in the last month from all of our friends and family members here in the community. Please stop sending him goats. He loves them but he doesn’t want any more. Anyway, what’s interesting, I was talking to Dana, and he’s like, “Do you know the biggest thing I’ve learned from you?” and I’m like, “No. what?” and I thought it was going to be like dream 100 and things like that. No, the biggest thing that Dana learned from me, he told me, was that energy matters a lot. He’s like, “When I hang out with you, you’re kind of like blah, but when you get on stage you’re like, baaahh!” and I started telling him, the reason why is when I first started this career, in fact, I have my brother right now pulling all the video clips of me from like 12 or 13 years ago, when I had a shaved head and I was awkward like, “Hi, my name is Russell Brunson.” And we’re trying to make this montage of me over 15 years of doing this and how awkward and weird I was, and how it took 8-10 years until I was normal and started growing my hair out. But I’m trying to show that whole montage, but if you look at it like, I was going through that process and the biggest thing I learned is that if I talked to people like this, when you’re on video you sound like this. The very first, I think I’d have an idea and then I’d just do stupid things. So I saw an infomercial, so I’m like I should do an infomercial. So I hired this company to make an infomercial and next thing I know two weeks later I’m in Florida and there’s this host on this show and he’s like the cheesiest cheese ball ever. I’m so embarrassed. He asked me a question and I’m like, “Well, um, you know, duh, duh…” and he’s like, “Whoa, cut, cut, cut.” He’s like, “Dude, holy crap. You have no energy.” I’m like, “No, I feel really good. I have a lot of energy right now.” He’s like, “No, no you don’t understand. When you’re on tv, you have to talk like this to sound normal. If you just talk normal, you sound like you’re asleep.” I’m like, “I don’t know.” So we did this whole infomercial and he’s like all over the top and I’m just like, trying to go a little bit higher and it was awkward. I went back and watched it later, and he sounded completely normal and I looked like I was dead on the road. It was weird. Brandon Fischer, I don’t know if he’s still in the audience, but we did…Brandon’s back here. So four years ago when Clickfunnels first came out we made these videos that when you first signed up we gave away a free t-shirt. How many of you guys remember seeing those videos? I made those videos and then they lasted for like four years, and then we just reshot them last week because it’s like, “Oh wow, the demo video when we’re showing CLickfunnels does not look like Clickfunnels anymore. It’s completely changed in four years.” So Todd’s like, “You have to make a new video.” I’m like, “I don’t want to make a video.’ So finally we made the new videos, recorded them and got them up there and we posted them online, and before we posted them on, I went and watched the old ones, and I watched the old ones and I was like, “Oh my gosh, this is just four years ago, I am so depressing. How did anybody watch this video?” It was bad, right Brandon. It was like painfully bad. I was like, “oh my gosh.” That was just four years ago. Imagine six years ago, or ten years. It was really, really bad. And when I notice the more energy you have, the more energy everyone else has. It seems weird at first, but always stretch more than you feel comfortable, and it seems normal, and then you’ll feel better with it and better with it. But what’s interesting about humans is we are attracted to energy. I used to hate people talking energy talk, because I thought it was like the nerdy woo-woo crap. But it’s so weird and real actually. I notice this in all aspects of my life. When I come home at night, usually I am beat up and tired and worn out. I get up early in the morning, and then I work super hard, I get home and I get out of the car and I come to the door and before I open the door, I’m always like, Okay if I come in like, ugh, my whole family is going to be depressed with me.” They’ll all lower to my energy level. So I sit there and I get into state and I’m like, okay, whew. I open the door and I’m like, “What’s up guys!! I’m home!” and all the sudden my kids are like, “Oh dad’s home!” and they start running in, it’s this huge thing, it’s crazy, and then the tone is set, everyone’s energy is high and the rest of the night’s amazing. When I come in the office, I walk in and realize I’m the leader of this office and if I come in like, “Hey guys, what’s up? Hey Nic, what’s up?” Then everyone’s going to be like {sound effect}. So I’m like, okay when I come in I have to come in here, otherwise everyone is going to be down on a normal level. I have to bring people up. So we walk in the office now and I’m like, “What’s up everybody, how’s it going?” and I’m excited and they’re like, “Oh.” And everyone’s energy rises and the whole company grows together. So l love when Dave walks through the door, have you guys ever noticed this? When Dave walks through the door, I’m at a 10, Dave’s like at a 32 and it’s just like, he wakes up and comes over to my  house at 4:30 in the morning to lift weights. I sleep in an hour later, and I come in at 5:45 or something, and I walk in and I’m just like, “I want to die.” And I walk in and he’s like, “Hey how’s it going?.” I’m like, “Really good man. You’ve been here for an hour.” And all the sudden I’m like, oh my gosh I feel better. Instantly raised up. It’s kind of like tuning forks. Have you noticed this? If you get two tuning forks at different things and you wack one, and you wack the other one, and you bring them close together, what will happen is the waves will increase and they end up going at the exact same level. So energy matters. The higher your energy, the higher everyone else around you will be, on video, on audio, on face…everything, energy matters a lot. So that’s number two, when you’re making videos, thinking about that. Alright number three, okay this, you were like 90% there and I watched the whole thing and I was so excited and then you missed the last piece and I was like, “Oh it was so good.” So a year after that Facebook message came, you did a Facebook live one year later to the day, and he told that story on Facebook live. And I was like, “Oh my gosh this is amazing.” And he told that story, and he was talking about it, and I was emotional, going through the whole thing again. This is so cool, this is so cool. And he told the story about the podcast, and this podcast was an hour long, and the thing and his life changed and all this stuff… And I know that me and a whole bunch of you guys, a whole bunch of entrepreneurs listened to this story and they’re at bated breath, “This is amazing, this is amazing.” And he gets to the very end, “Alright guys, see you tomorrow.” Boom, clicks off. And I was like, “Aaahhh!” How can you leave me in that state?  I need something, I need something. So the note here is I said, make offers for everything. Think about this, at the end when you ended, and everyone’s thinking, I want to hear that episode, where is that? How would it be? Now imagine you take the opportunity at the very end that says, “How many of you guys would like to hear that episode where Russell actually made me a personal podcast? And how many of you guys would actually like if I gave you my commentary about what  I learned and why it was actually important to me? All you gotta do right now is post down below and write ‘I’m in.’ and I’ll add you to my messenger list and I’ll send you that podcast along with the recording where I actually told you what this meant to me.” Boom, now all those people listening are now on his list. Or they can even go opt in somewhere. But all you did was tell the story and everything and we were all sitting with bated breath and I was just like, at the end make the offer. You guys want the stuff I talked about, you want the thing? You want the thing? And then you send them somewhere and now you captured them and consider them longer term and you can do more things with them. It was like, hook, story, dude where’s my offer? Give me something. But it was awesome. How many of you guys felt that way when you listened to that thing and you’re just like, “I don’t even know where to find that episode. Russell’s got eight thousand episodes everywhere, I don’t even know where to look for it.” You could have been like, here’s the link. Just the link….if you guys can’t figure out how to make an offer, go listen to a whole bunch of stuff, find something amazing and be like, “oh my gosh you guys, I was listening to this Tim Ferris podcast, he did like 800 episodes, every one is like 18 hours long, they’re really hard to listen to, but I found this one from 3 ½-4 years ago where he taught this concept and it was insane. It was amazing; I learned this and this. How many of you want to know what that is? Okay, I have the link, if you message me down below I’ll send you the link to exactly where to find that episode.” Everyone will give it to you.  You’ll be like, “But it’s free on the internet Russell.” It doesn’t matter. You know where it’s at and they don’t. They will give you their contact information in exchange for you giving them a direct link to the link. Back before I had anything to give away for opt ins, guess what I used to do. I used to go to YouTube and I would find cool videos from famous people. One of my favorite ones we did was I went and typed in YouTube, “Robert Kiyosaki” because he was one of my big mentors at the time. And there was all these amazing Robert Kiyosaki videos on YouTube for free. Tons of them. Hour long training from Robert Kiyosaki. Four hour long event from Robert Kiyosaki. All this stuff for free listed in YouTube. So I made a little Clickfunnels membership site, I got all the free videos and put them inside a members area and just like, “Tab one, Robert Kiyosaki talking about investing, Robert Kiyosaki talking about stocks, Robert Kiyosaki talking….”  And I just put all the videos in there and made a squeeze page like, “Hey, who wants a whole bunch of free, my favorite Robert Kiyosaki videos?” and I made a little landing page, people opt in, I give them access to the membership site, and then I went and targeted Robert Kiyosaki’s audience and built a huge list off his people. Dream 100. Imagine with Dream 100 instead of doing just one campaign to all the people, if each person in your dream 100 you made a customized membership site with the free content right now, be like, “Hey, you’ve listened to a lot of Grant Cardone, he’s got four podcasts, 5000 episodes, there’s only four that are actually really, really good. Do you guys want to know what they are? Opt in here, I’ll give you the four best episodes of all. I currated all these for you to give you the four best.” And target Grant’s audience with that, now you got all his buyers coming into your world. Is that alright, is that good. Alright number four ties along with this. Number four, start building a list ASAP. I don’t think I’ve ever seen you do a call to action to get a list anywhere, have I? After today’s session you’re …..just build a list. If you got nothing from this event at all, every time you do a hook and story, put them somewhere to build a list, because that’s the longevity. Because that’s where if Zuckerberg snaps his finger and you lose all your fans and followings and friends, and all the sudden you’re trying to build over somewhere else, it won’t matter because you’ll have those people somewhere external and now you can message them and bring them back into whatever world you need them to be at. But that’s how you build stability in business. It’s also how you sell this time, you want to sell it the next time and the next time, the list is the key. Funnel Hacking Live, the first Funnel Hacking Live it was a lot of work and we sold out 600 people in the room, and we kept growing the list and growing the list, the next year we did 1200. Then we did 1500, last year was 3000, this year we’re going to be at 5000. We’re building up the list and building up pressure and excitement and then when you release it, it gives you the ability to blow things up really, really fast.  Okay, that was number four. Okay number five, I wrote down integration marketing, adding to other’s offers to build a buyer list. So this is a little sneaky tactic we used to back in the day when I didn’t have my own list, but I had a couple of skills and talents which you do happen to have, which is nice. If you have no skills this won’t work, but if you have skills you’re lucky. So Frank Kern used to do this as well. Frank is sneaky. He used to do this all the time and I saw him doing it and I’m like, “Oh my gosh, he’s brilliant.” So Frank did a one hour presentation somewhere and he called it Mind Control, it wasn’t Mass Control, but it was something like about how to control the minds of your prospects through manipulation and something sneaky. And the title alone was amazing. It was a one hour presentation he gave somewhere. And he put it on these DVDs and what he did, he went to like Dan Kennedy and he’s like, “Hey Dan, you have all of your buyer and you send them this newsletter every single month,” at the time they had 13000 active members, these were their best buyers. He’s like, “This DVD I sell for like a thousand bucks. Do you want to give it to all your people for free?” And Dan’s like, “sure.” And all the sudden the next month, Franks got his best CD with his best stuff in the mailbox of the 13000 best customers, every single person that Dan Kennedy’s been collecting for the last 15 years. So think about this. With your skill set, look at the other people in the market, all the dream 100 who are doing things and how do you create something you can plug into their offers, and every single time one of those people sell a product, your face is popping up as well. It’s called integration marketing, my first mentor Mark Joyner wrote a book called Integration Marketing, it’s a really fast read. You can read it in an hour, but it will get your mind set thinking about it. How can I integrate with what other people are always doing? Because I can go and make a sell, and make another sell, but I was like, when we launched Clickfunnels I was like, “How can I figure out other people’s sales processes that are already happening and somehow inject myself into all these other sales processes?” That way every single time Steven Larsen sells something or someone else sells something, or all these people are selling something, it always somehow gets flown back to me. I want every product, every course, everything happening in the internet marketing world to somehow have people saying my name. That’s my goal. How many of you guy have been to other people’s events and I’m not there and they say my name? It makes me so happy. I get the instagrams from some of you guys, “Hey so and so just said your name.” I’m like, that’s so good. How have I done that? I spent a lot of my life integrating into everybody’s offers. Initially when I first got started, every single person who had a product, I was an interview in everyone’s product. I was like, looking at people launching a product, specific product launches coming, I’d contact them. Product launch is coming up, “Hey man, is there any way I could do a cool thing for your people? I could create this and give it to you and you could plug it into your product?” and everyone’s like, ‘Sure, that’d be awesome.” And all the sudden, boom, they get 5000 new buyers came in and every single one of them got my thing. They’re hearing my name, hearing my voice and it’s just constant integration. I think about how I met Joe Vitale, I talked about that earlier with the greatest showman. He was in an interview in a course I bought from Mark Joyner, I listened to it, fell in love with Joe Vitale, bought his stuff, given him tons of money over the years, a whole bunch of good stuff because he was integrated in that. So looking at other ways to integrate, the skill set that you already have into other people’s marketing channels because then you’re leveraging anytime any of these partners make a sell, you’re getting customers coming through that flow as well. Cool? Nic: Yeah. Russell: That was number five. Number six, I call this one rainmaker projects, because we talked about rainmaker during the first podcast interview. So rainmaker projects are, and again when I first started my career I did tons of these, where it’s like, I was really good at one piece. For you, you’re really good at video and story telling. And I look out here and be like, okay who is someone else here that is awesome? So and so is really good at making a product on Facebook ads. “You’re really good at Facebook ads, so I’ll do the video for this course, you do the Facebook, you do the actual ads for us.” And then, you’re awesome at doing the traffic and you bring in four or five people, like this little avenger team, and you create a cobranded product together and you launch it and everyone makes a bunch of money, split all the money, 50/50/50/50, that makes more than 100,but you know what I’m talking about, everyone splits the money, everyone splits the customer list and all the sudden you’ve all pulled your efforts, your energy, your talents together and everyone leaves with some cash, and you also leave with the customer list, and that’s when you start growing really, really rapidly. When I started I didn’t have a customer list, I had a very small one. But I had a couple of skill sets so that’s why I did tons of these things. That’s like, if you guys know any of my old friends like Mike Filsaime, Gary Ambrose, I could list off all the old partners we had back in the day, and that’s what we did all the time, these little rainmaker projects. We didn’t call them that back in the day, but that’s what it was. It was just like, we all knew what our skill sets were, and it’s like, let’s come together, let’s make a project. This isn’t going to be how we change the world, it’s not going to be something we’re going to scale and grow, but it’s like, it’s going to be a project, we put it together, we launch it, make some money, get some customers, get our name out in the market, and then we step away from it and then we all go back to our own businesses. It’s not like, that’s why it’s funny because a lot of times people are scared of these. Like, “Well, how do we set up the business structure? Who’s going to be the owner? Who’s the boss?” No, none of that. This is an in and out project where all the rainmakers come together and you create something amazing for a short period of time, you split the money and you go back home with the money and the customers. But it gave you a bump in status, a big bump in customer lists, a big bump in cash and then all those things kind of rise and if you do enough of those your status keeps growing and growing and growing, and it’s a really fast easy way to continue to grow. How many of you guys want to do a rainmaker project with Nic right now? Alright, very, very cool. Alright, and then I got one last, this is number seven. This kind of ties back to dream 100. The last thing I talked about was, and again this is kind of for everyone in the group, is the levels of the dream 100. I remember when I first started this process, I first got the concept and I didn’t know it was the dream 100 back then, but I was looking at all the different people that would have been on my dream 100 list. It was Mark Joyner, Joe Vitale, all these people that for me were top tier. Tony Robbins, Richard Branson, and I was like, oh, and I started trying to figure out how to get in those spots. And the more I tried, it was so hard to get through the gatekeeper, it was impossible to get through all these gatekeepers, these people. I was like, “Man don’t people care about me. I’m just a young guy trying to figure this stuff out and they won’t even respond to my calls or my emails. I can’t even get through, I thought these people really cared.” Now to be on the flip side of that, I didn’t realize what life is actually like for that, for people like that. For me, I understand that now at a whole other level. We’ve got a million and a half people on our subscriber list. We have 68000 customers, we’ve got coaching programs, got family, got friends. We have to put up barriers to protect yourself or it’s impossible. I felt, I can’t even tell you how bad I feel having Brent this morning, “Can you tell everyone to not do pictures with me.” It’s not that I don’t want to, but do you want me to tell you what actually happens typically? This is why we have to put barriers around ourselves. Here’s my phone, I’ll be in a room, like Funnel Hacking Live and there will be 3000 people in the room, and I’m walking through and someone’s like, “Real quick, real quick, can I get a picture?” I’m like, “I gotta go.” And they’re like, “It’ll take one second.” And I’m like, ahh, “Okay, fine, quick.” And they’re like, “Hold on.” And they get their phone out and they’re like, “Uh, uh, okay, uh, alright got it. Crap it’s flipped around. Okay, actually can you hold this, my arms not long enough can you hold it? Actually, hey you come here real quick, can you hold this so we can get a picture? Okay ready, one two three cheese.” And they grab the camera and they’re off. And for them it took one second. And that person leaves, and guess what’s behind them? A line of like 500 people. And then for the next like 8 hours, the first Funnel Hacking Live, was anyone here at the first Funnel Hacking Live? I spent 3 ½ hours up front doing pictures with everybody and I almost died afterwards. I’m like, I can’t…but I didn’t know how to say no, it was super, super hard. So I realize now, to protect your sanity, people up there have all sorts of gatekeepers and it’s hard. So the way you get through is not being more annoying, and trying to get through people. The way you get to them is by understanding the levels of that. So I tried a whole bunch of times, and I couldn’t get in so I was like, “Crap, screw those guys. They don’t like me anyway, they must be jerks, I’m sure they’re just avoiding me and I’m on a blacklist….” All the thoughts that go through your head. And at that time, I started looking around me. I started looking around and I was like, “hey, there’s some really cool people here.” And that’s when I met, I remember Mike Filsaime, Mike Filsaime at the time had just created a product he launched and he had like a list of, I don’t know, maybe 3 or 4 thousand people. And I remember I created my first product, Zipbrander, and I was all scared and I’m like ,”Hey Mike, I created this thing Zipbrander.” And he messaged back, “Dude that’s the coolest thing in the world.” A couple of things, Mike didn’t have a gatekeeper, it was just him. He got my email, he saw it, and he was like, “This is actually cool.” I’m like, “Cool, do you want to promote it?” and he’s like, “Yes, I would love to promote it.” I’m like, oh my gosh. I had never made a sale online at this point, by the way, other than a couple of little things that fell apart. I never actually made a sale of my own product. Zipbrander was my very first, my own product that I ever created. So Mike was that cool, he sent an email to his list, his 5000 person list, they came over, I had this little pop up that came to the site and bounced around, back in the day. I had 270 people opt in to my list from Mike’s email to it, and I think we made like 8 or 10 sales, which wasn’t a lot, but 67 that’s $670, they gave me half, I made $350 on an email and gained 300 people on my list. I’m like, oh my gosh this is amazing. And I asked Mike, “Who are the other people you hang out with? I don’t know very many people.” And he’s like, “Oh dude, you gotta meet this guy, he’s awesome.” And he brought me to someone else, and I’m like, “Oh this is cool. “ and Mike’s like, “Dude, I promoted Zipbrander, it was awesome, you should promote it.” And then he’s like, “Oh cool.” And he promoted Zipbrander. I’m like, oh my gosh, I got another 30-40 people on my list and there were a couple more sales. And then I asked him, “Who do you know?” and there was someone else, and we stared doing this thing and all the sudden there were 8 or 10 of us who were all at this level and we all started masterminding, networking, figuring things out, cross promote each other and what happened, what’s interesting is that all of our little brands that were small at the time started growing, and they started growing, and they started growing. All the sudden we were at the next tier. And when we got to the next tier all the sudden all these new people started being aware of us and started answering our calls and doing things, and Mike’s like, ‘Oh my gosh, I met this guy who used to be untouchable.” And he brought him in and brought them in and all the sudden we’re at the next level. And we started growing again and growing again. And the next thing we know, four years later I get a phone call from Tony Robbins assistant, they’re like, “Hey I’m sitting in a room and I got Mike Filsaime, Frank Kern, Jeff Walker, all these guys are sitting in a room with Tony Robbins and he thinks that you guys are the biggest internet nerds in the world, he’s obsessed with it and he wants to know if he can meet you in Salt Lake in like an hour.” What? Tony Robbins? I’ve emailed him 8000 times, he’s never responded even once, I thought he hated me. Not that he hated me, it’s that he had so many gatekeepers, he had no idea who I was. But eventually you start getting value and you collectively as a level of the dream 100 becomes more and more powerful. Eventually people notice you because you become the bigger people. And each tier gets bigger and bigger and bigger. So my biggest advice for you and for everybody is understanding that. Yes, it’s good to have these huge dreams and big people, but start looking around. There are so many partnerships to be had just inside this room. How many deals have you done with people in this room so far? Nic: Quite a few. Russell: More than one, right. Nic: Yeah, more than one. Russell: Start looking around you guys. Don’t always look up, up, up and try to get this thing. Look around and realize collectively, man, start doing the crossings because that’s how everyone starts growing together and there will be a time where I’ll be coming to you guys begging, “Can you please look at my stuff you guys, I have this thing called Clickfunnels. You may have heard of it. Can you please help me promote it?” And that’s what’s going to happen, okay. So the level of the dream 100 is the last thing, just don’t discount that. Because so many people are like swinging for the fence and just hoping for this homerun like I was, and it’s funny because I remember eventually people would respond to me, that I was trying for before, and they’d contact me. And I was like, oh my gosh. I realized, I thought this person hated me, I thought I was on a black list. I was assuming they were getting these emails and like, “oh, I hate this. Russell’s a scammer.” In my head right. They never saw any of them. Until they saw me, and they reached out to me and the whole dynamic shifted. So realizing that, kind of looking around and start building your dream 100 list, even within this room, within the communities that you’re in, because there’s power in that. And as you grow collectively, as a group, everyone will grow together, and that’s the magic. So that was number seven. So to recap the seven really quick. Number one, tell your story way too much, to the point where you’re so annoyed and so sick and tired of hearing it that everybody comes to you, and then keep telling it even some more. Number two, in everything you’re doing, energy matters a lot. To the point, even above what you think you’re comfortable with and do that all the time. Number three, make offers for everything. Hook, story, don’t leave them hanging, give them an offer because they’ll go and they will feel more completed afterwards. Number four, start building a list, it ties back to the first thing. Make an offer, get them to build your list, start growing your list because your list is your actual business. Number five, integration marketing. Look for other people’s marketing channels and how you can weave what you do into those channels, so you can get free traffic from all the people who are doing stuff. Number five, create rainmaker projects, find really cool things and bring four or five people together and make something amazing. Share the cash, share the customer list, elevate your status, elevate your brand, and it’s really fun to do because you get to know a whole bunch of people. And Number seven, understanding the levels of the dream 100. Find the people at your level and start growing with them together collectively as you do that, and in a year, two years, three years, five years Tony Robbins will be calling you, asking you to make his video and it will be amazing. Does that sound good? Awesome.

Episode one hundred and nineteen of A History of Rock Music in Five Hundred Songs looks at "You Really Got Me" by the Kinks, and the song that first took distorted guitar to number one. Click the full post to read liner notes, links to more information, and a transcript of the episode.   Patreon backers also have a ten-minute bonus episode available, on "G.T.O." by Ronny and the Daytonas. Tilt Araiza has assisted invaluably by doing a first-pass edit, and will hopefully be doing so from now on. Check out Tilt's irregular podcasts at http://www.podnose.com/jaffa-cakes-for-proust and http://sitcomclub.com/ ----more---- Resources As usual, I've created a Mixcloud streaming playlist with full versions of all the songs in the episode. I've used several resources for this and future episodes on the Kinks, most notably Ray Davies: A Complicated Life by Johnny Rogan and You Really Got Me by Nick Hasted. X-Ray by Ray Davies is a remarkable autobiography with a framing story set in a dystopian science-fiction future, while Kink by Dave Davies is more revealing but less well-written. The Anthology 1964-1971 is a great box set that covers the Kinks' Pye years, which overlap almost exactly with their period of greatest creativity. For those who don't want a full box set, this two-CD set covers all the big hits. Patreon This podcast is brought to you by the generosity of my backers on Patreon. Why not join them? Transcript Today we're going to look at a record that has often been called "the first heavy metal record", one that introduced records dominated by heavy, distorted, guitar riffs to the top of the UK charts. We're going to look at the first singles by a group who would become second only to the Beatles among British groups in terms of the creativity of their recordings during the sixties, but who were always sabotaged by a record label more interested in short-term chart success than in artist development. We're going to look at the Kinks, and at "You Really Got Me": [Excerpt: The Kinks, "You Really Got Me"] The story of the Kinks starts with two brothers, Ray and Dave Davies, the seventh and eighth children of a family that had previously had six girls in a row, most of them much older -- their oldest sister was twenty when Ray was born, and Dave was three years younger than Ray. The two brothers always had a difficult relationship, partly because of their diametrically opposed personalities. Ray was introverted, thoughtful, and notoriously selfish, while Dave was outgoing in the extreme, but also had an aggressive side to his nature. Ray, as someone who had previously been the youngest child and only boy, resented his younger brother coming along and taking the attention he saw as his by right, while Dave always looked up to his older brother but never really got to know him. Ray was always a quiet child, but he became more so after the event that was to alter the lives of the whole family in multiple ways forever. Rene, the second-oldest of his sisters, had been in an unhappy marriage and living in Canada with her husband, but moved back to the UK shortly before Ray's thirteenth birthday. Ray had been unsuccessfully pestering his parents to buy him a guitar for nearly a year, since Elvis had started to become popular, and on the night before his birthday, Rene gave him one as his birthday present. She then went out to a dance hall. She did this even though she'd had rheumatic fever as a child, which had given her a heart condition. The doctors had advised her to avoid all forms of exercise, but she loved dancing too much to give it up for anyone. She died that night, aged only thirty-one, and the last time Ray ever saw his sister was when she was giving him his guitar. For the next year, Ray was even more introverted than normal, to the point that he ended up actually seeing a child psychologist, which for a working-class child in the 1950s was something that was as far from the normal experience as it's possible to imagine. But even more than that, he became convinced that he was intended by fate to play the guitar. He started playing seriously, not just the pop songs of the time, though there were plenty of those, but also trying to emulate Chet Atkins. Pete Quaife would later recall that when they first played guitar together at school, while Quaife could do a passable imitation of Hank Marvin playing "Apache", Davies could do a note-perfect rendition of Atkins' version of "Malaguena": [Excerpt: Chet Atkins, "Malaguena"] Ray's newfound obsession with music also drew him closer to his younger brother, though there was something of a cynical motive in this closeness. Both boys got pocket money from their parents, but Dave looked up to his older brother and valued his opinion, so if Ray told him which were the good new records, Dave would go out and buy them -- and then Ray could play them, and spend his own money on other things.  And it wasn't just pop music that the two of them were getting into, either. A defining moment of inspiration for both brothers came when a sixteen-minute documentary about Big Bill Broonzy's tour of Belgium, Low Light and Blue Smoke, was shown on the TV: [Excerpt: Big Bill Broonzy, "When Did You Leave Heaven?"] Like Broonzy's earlier appearances on Six-Five Special, that film had a big impact on a lot of British musicians -- you'll see clips from it both in the Beatles Anthology and in a 1980s South Bank Show documentary on Eric Clapton -- but it particularly affected Ray Davies for two reasons. The first was that Ray, more than most people of his generation, respected the older generation's taste in music, and his father approved of Broonzy, saying he sounded like a real man, not like those high-voiced girly-sounding pop singers. The other reason was that Broonzy's performance sounded authentic to him. He said later that he thought that Broonzy sounded like him -- even though Broonzy was Black and American, he sounded *working class* (and unlike many of his contemporaries, Ray Davies did have a working-class background, rather than being comparatively privileged like say John Lennon or Mick Jagger were). Soon Ray and Dave were playing together as a duo, while Ray was also performing with two other kids from school, Pete Quaife and John Start, as a trio. Ray brought them all together, and they became the Ray Davies Quartet -- though sometimes, if Pete or Dave rather than Ray got them the booking, they would be the Pete Quaife Quartet or the Dave Davies Quartet. The group mostly performed instrumentals, with Dave particularly enjoying playing "No Trespassing" by the Ventures: [Excerpt: The Ventures, "No Trespassing"] Both Ray and Dave would sing sometimes, with Ray taking mellower, rockabilly, songs, while Dave would sing Little Richard and Lightnin' Hopkins material, but at first they thought they needed a lead singer. They tried with a few different people, including another pupil from the school they all went to who sang with them at a couple of gigs, but John Start's mother thought the young lad's raspy voice was so awful she wouldn't let them use her house to rehearse, and Ray didn't like having another big ego in the group, so Rod Stewart soon went back to the Moontrekkers and left them with no lead singer. But that was far from the worst problem the Davies brothers had. When Dave was fifteen, he got his sixteen-year-old girlfriend Susan pregnant. The two were very much in love, and wanted to get married, but both children's parents were horrified at the idea, and so each set of parents told their child that the other had dumped them and never wanted to see them again. Both believed what they were told, and Dave didn't see his daughter for thirty years. The trauma of this separation permanently changed him, and you can find echoes of it throughout Dave's songwriting in the sixties. Ray and Pete, after leaving school, went on to Hornsey Art School, where coincidentally Rod Stewart had also moved on to the year before, though Stewart had dropped out after a few weeks after discovering he was colour-blind. Quaife also dropped out of art school relatively soon after enrolling -- he was kicked out for "Teddy Boy behaviour", but his main problem was that he didn't feel comfortable as a working-class lad mixing with Bohemian middle-class people.  Ray, on the other hand, was in his element. While Ray grew up on a council estate and was thoroughly working-class, he had always had a tendency to want to climb the social ladder, and he was delighted to be surrounded by people who were interested in art and music, though his particular love at the time was the cinema, and he would regularly go to the college film society's showings of films by people like Bergman, Kurosawa and Truffaut, or silent films by Eisenstein or Griffith, though he would complain about having to pay a whole shilling for entry. Davies also starred in some now-lost experimental films made by the person who ran the film society, and also started branching out into playing with other people. After a gig at the art college, where Alexis Korner had been supported by the young Rolling Stones, Davies went up to Korner and asked him for advice about moving on in the music world. Korner recommended he go and see Giorgio Gomelsky, the promoter and manager who had put on most of the Stones' early gigs, and Gomelsky got Davies an audition with a group called the Dave Hunt Rhythm and Blues Band. Tom McGuinness had been offered a job with them before he went on to Manfred Mann, but McGuinness thought that the Dave Hunt band were too close to trad for his tastes. Davies, on the other hand, was perfectly happy playing trad along with the blues, and for a while it looked like the Ray Davies Quartet were over, as Ray was getting more prestigious gigs with the Dave Hunt group. Ray would later recall that the Dave Hunt band's repertoire included things like the old Meade Lux Lewis boogie piece "Honky Tonk Train Blues", which they would play in the style of Bob Crosby's Bobcats: [Excerpt: Bob Crosby and the Bobcats, "Honky Tonk Train Blues"] But while the group were extremely good musicians -- their soprano saxophone player, Lol Coxhill, would later become one of the most respected sax players in Britain and was a big part of the Canterbury Scene in the seventies -- Ray eventually decided to throw his lot in with his brother. While Ray had been off learning from these jazz musicians, Dave, Pete, and John had continued rehearsing together, and occasionally performing whenever Ray was free to join them. The group had by now renamed themselves the Ramrods, after a track by Duane Eddy, who was the first rock and roll musician Ray and Dave had see live: [Excerpt: Duane Eddy, "Ramrod"] Dave had become a far more accomplished guitarist, now outshining his brother, and was also getting more into the London R&B scene. Ray later remembered that the thing that swung it for him was when Dave played him a record by Cyril Davies, "Country Line Special", which he thought of as a bridge between the kind of music he was playing with Dave Hunt and the kind of music he wanted to be playing, which he described as "Big Bill Broonzy with drums": [Excerpt: Cyril Davies, "Country Line Special"] That was, coincidentally, the first recording to feature the piano player Nicky Hopkins, who would later play a big part in the music Ray, Dave, and Pete would make.  But not John. Shortly after Ray got serious about the Ramrods -- who soon changed their name again to the Boll Weevils -- John Start decided it was time to grow up, get serious, give up the drums, and become a quantity surveyor. There were several factors in this decision, but a big one was that he simply didn't like Ray Davies, who he viewed as an unpleasant, troubled, person. Start was soon replaced by another drummer, Mickey Willett, and it was Willett who provided the connection that would change everything for the group. Willett was an experienced musician, who had contacts in the business, and so when a rich dilettante wannabe pop star named Robert Wace and his best friend and "manager" Grenville Collins were looking for a backing band for Wace, one of Willett's friends in the music business pointed them in the direction of the Boll Weevils.  Robert Wace offered the Boll Weevils a deal -- he could get them lucrative gigs playing at society functions for his rich friends, if they would allow him to do a couple of songs with them in the middle of the show. Wace even got Brian Epstein to come along and see a Boll Weevils rehearsal, but it wasn't exactly a success -- Mickey Willett had gone on holiday to Manchester that week, and the group were drummerless. Epstein said he was vaguely interested in signing Ray as a solo artist, but didn't want the group, and nothing further came of it. This is particularly odd because at the time Ray wasn't singing any solo leads. Robert Wace would sing his solo spot, Dave would take the lead vocals on most of the upbeat rockers, and Ray and Dave would sing unison leads on everything else. The group were soon favourites on the circuit of society balls, where their only real competition was Mike d'Abo's band A Band of Angels -- d'Abo had been to Harrow, and so was part of the upper class society in a way that the Boll Weevils weren't. However, the first time they tried to play a gig in front of an audience that weren't already friends of Wace, he was booed off stage. It became clear that there was no future for Robert Wace as a pop star, but there was a future for the Boll Weevils. They came to a deal -- Wace and Collins would manage the group, Collins would put in half his wages from his job as a stockbroker, and Wace and Collins would get fifty percent of the group's earnings. Wace and Collins funded the group recording a demo. They recorded two songs, the old Coasters song "I'm A Hog For You Baby": [Excerpt: The Boll Weevils, "I'm A Hog For You Baby"] and a Merseybeat pastiche written by Dave Davies, "I Believed You": [Excerpt: The Ravens, "I Believed You"] It shows how up in the air everything was that those tracks have since been released under two names -- at some point around the time of the recording session, the Boll Weevils changed their name yet again, to The Ravens, naming themselves after the recent film, starring Vincent Price, based on the Edgar Allen Poe poem. This lineup of the Ravens wasn't to last too long, though. Mickey Willett started to get suspicious about what was happening to all of the money, and became essentially the group's self-appointed shop steward, getting into constant rows with the management. Willett soon found himself edged out of the group by Wace and Collins, and the Ravens continued with a temporary drummer until they could find a permanent replacement. Wace and Collins started to realise that neither of them knew much about the music business, though, and so they turned elsewhere for help with managing the group. The person they turned to was Larry Page. This is not the Larry Page who would later co-found Google, rather he was someone who had had a brief career as an attempt at producing a British teen idol under the name "Larry Page, the Teenage Rage" -- a career that was somewhat sabotaged by his inability to sing, and by his producer's insistence that it would be a good idea to record this, as the original was so bad it would never be a hit in the UK: [Excerpt: Larry Page, "That'll be the Day"] After his career in music had come to an ignominious end, Page had briefly tried working in other fields, before going into management. He'd teamed up with Eddie Kassner, an Austrian songwriter who had written for Vera Lynn before going into publishing. Kassner had had the unbelievable fortune to buy the publishing rights for "Rock Around the Clock" for two hundred and fifty dollars, and had become incredibly rich, with offices in both London and New York.  Page and Kassner had entered into a complicated business arrangement by which Kassner got a percentage of Page's management income, Kassner would give Page's acts songs, and any song Page's acts wrote would be published by Kassner.  Kassner and Page had a third partner in their complicated arrangements -- independent producer Shel Talmy. Talmy had started out as an engineer in Los Angeles, and had come over to the UK for a few weeks in 1962 on holiday, and thought that while he was there he might as well see if he could get some work. Talmy was a good friend of Nik Venet, and Venet gave him a stack of acetates of recent Capitol records that he'd produced, and told him that he could pretend to have produced them if it got him work. Talmy took an acetate of "Surfin' Safari" by the Beach Boys, and one of "Music in the Air" by Lou Rawls, into Dick Rowe's office and told Rowe he had produced them. Sources differ over whether Rowe actually believed him, or if he just wanted anyone who had any experience of American recording studio techniques, but either way Rowe hired him to produce records for Decca as an independent contractor, and Talmy started producing hits like "Charmaine" by the Bachelors: [Excerpt: The Bachelors, "Charmaine"] Page, Kassner, Talmy, and Rowe all worked hand in glove with each other, with Page managing artists, Kassner publishing the songs they recorded, Talmy producing them and Rowe signing them to his record label. And so by contacting Page, Wace and Collins were getting in touch with a team that could pretty much guarantee the Ravens a record deal. They cut Page in on the management, signed Ray and Dave as songwriters for Kassner, and got Talmy to agree to produce the group. The only fly in the ointment was that Rowe, showing the same judgement he had shown over the Beatles, turned down the opportunity to sign the Ravens to Decca. They had already been turned down by EMI, and Phillips also turned them down, which meant that by default they ended up recording for Pye records, the same label as the Searchers. Around the time they signed to Pye, they also changed their name yet again, this time to the name that they would keep for the rest of their careers. In the wake of the Profumo sex scandal, and the rumours that went around as a result of it, including that a Cabinet minister had attended orgies as a slave with a sign round his neck saying to whip him if he displeased the guests, there started to be a public acknowledgement of the concept of BDSM, and "kinky" had become the buzzword of the day, with the fashionable boots worn by the leather-clad Honor Blackman in the TV show The Avengers being publicised as "kinky boots". Blackman and her co-star Patrick MacNee even put out a novelty single, "Kinky Boots", in February 1964: [Excerpt: Patrick MacNee and Honor Blackman, "Kinky Boots"] Page decided that this was too good an opportunity to miss, and that especially given the camp demeanour of both Dave Davies and Pete Quaife it would make sense to call the group "the Kinks", as a name that would generate plenty of outrage but was still just about broadcastable. None of the group liked the name, but they all went along with it, and so Ray, Dave, and Pete were now The Kinks. The ever-increasing team of people around them increased by one more when a promoter and booking agent got involved. Arthur Howes was chosen to be in charge of the newly-named Kinks' bookings primarily because he booked all the Beatles' gigs, and Wade and Collins wanted as much of the Beatles' reflected glory as they could get. Howes started booking the group in for major performances, and Ray finally quit art school -- though he still didn't think that he was going to have a huge amount of success as a pop star. He did, though, think that if he was lucky he could make enough money from six months of being a full time pop musician that he could move to Spain and take guitar lessons from Segovia. Pye had signed the Kinks to a three-single deal,  and Arthur Howes was the one who suggested what became their first single. Howes was in Paris with the Beatles in January 1964, and he noticed that one of the songs that was getting the biggest reaction was their cover version of Little Richard's "Long Tall Sally", and that they hadn't yet recorded the song. He phoned Page from Paris, at enormous expense, and told him to get the Kinks into the studio and record the song straight away, because it was bound to be a hit for someone. The group worked up a version with Ray on lead, and recorded it three days later: [Excerpt: The Kinks, "Long Tall Sally"] Ray later recollected that someone at the studio had said to him "Congratulations, you just made a flop", and they were correct -- the Kinks' version had none of the power of Little Richard's original or of the Beatles' version, and only scraped its way to number forty-two on the charts. As they had no permanent drummer, for that record, and for the next few they made, the Kinks were augmented by Bobby Graham, who had played for Joe Meek as one of Mike Berry and the Outlaws before becoming one of the two main on-call session drummers in the UK, along with fellow Meek alumnus Clem Cattini. Graham is now best known for having done all the drumming credited to Dave Clark on records by the Dave Clark Five such as "Bits and Pieces": [Excerpt: The Dave Clark Five, "Bits and Pieces"] It's also been reported by various people, notably Shel Talmy, that the session guitarist Jimmy Page played Ray Davies' rhythm parts for him on most of the group's early recordings, although other sources dispute that, including Ray himself who insists that he played the parts. What's definitely not in doubt is that Dave Davies played all the lead guitar. However, the group needed a full-time drummer. Dave Davies wanted to get his friend Viv Prince, the drummer of the Pretty Things, into the group, but when Prince wasn't available they turned instead to Mick Avory, who they found through an ad in the Melody Maker. Avory had actually been a member of the Rolling Stones for a very brief period, but had decided he didn't want to be a full-time drummer, and had quit before they got Charlie Watts in.  Avory was chosen by Ray and the management team, and Dave Davies took an instant dislike to him, partly because Ray liked Avory, but accepted that he was the best drummer available.  Avory wouldn't play on the next few records -- Talmy liked to use musicians he knew, and Avory was a bit of an unknown quantity -- but he was available for the group's first big tour, playing on the bottom of the bill with the Dave Clark Five and the Hollies further up, and their first TV appearance, on Ready Steady Go. That tour saw the group getting a little bit of notice, but mostly being dismissed as being a clone of the Rolling Stones, because like the Stones they were relying on the same set of R&B standards that all the London R&B bands played, and the Stones were the most obvious point of reference for that kind of music for most people. Arthur Howes eventually sent someone up to work on the Kinks' stage act with them, and to get them into a more showbiz shape, but the person in question didn't get very far before Graham Nash of the Hollies ordered him to leave the Kinks alone, saying they were "OK as they are". Meanwhile, Larry Page was working with both Ray and Dave as potential songwriters, and using their songs for other acts in the Page/Kassner/Talmy stable of artists. With Talmy producing, Shel Naylor recorded Dave's "One Fine Day", a song which its writer dismisses as a throwaway but is actually quite catchy: [Excerpt: Shel Naylor, "One Fine Day"] And Talmy also recorded a girl group called The Orchids, singing Ray's "I've Got That Feeling": [Excerpt: The Orchids, "I've Got That Feeling"] Page also co-wrote a couple of instrumentals with Ray, who was the brother who was more eager to learn the craft of songwriting -- at this point, Dave seemed to find it something of a chore. Page saw it as his job at this point to teach the brothers how to write -- he had a whole set of ideas about what made for a hit song, and chief among them was that it had to make a connection between the singer and the audience. He told the brothers that they needed to write songs with the words "I", "Me", and "You" in the title, and repeat those words as much as possible.  This was something that Ray did on the song that became the group's next single, "You Still Want Me", a Merseybeat pastiche that didn't even do as well as the group's first record: [Excerpt: The Kinks, "You Still Want Me"] The group were now in trouble. They'd had two flop singles in a row, on a three-single contract. It seemed entirely likely that the label would drop them after the next single. Luckily for them, they had a song that they knew was a winner. Ray had come up with the basic melody for "You Really Got Me" many years earlier. The song had gone through many changes over the years, and had apparently started off as a jazz piano piece inspired by Gerry Mulligan's performance in the classic documentary Jazz On A Summer's Day: [Excerpt: Gerry Mulligan, "As Catch Can"] From there it had apparently mutated first into a Chet Atkins style guitar instrumental and then into a piece in the style of Mose Allison, the jazz and R&B singer who was a huge influence on the more Mod end of the British R&B scene with records like "Parchman Farm": [Excerpt: Mose Allison, "Parchman Farm"] Through all of this, the basic melody had remained  the same, as had the two chords that underpinned the whole thing. But the song's final form was shaped to a large extent by the advice of Larry Page. As well as the "you" and "me" based lyrics, Page had also advised Ray that as he wasn't a great singer at this point, what the group needed to do was to concentrate on riffs. In particular, he'd pointed Ray to "Louie Louie" by the Kingsmen, which had recently been released in the UK on Pye, the same label the Kinks were signed to, and told him to do something like that: [Excerpt: The Kingsmen, "Louie Louie"] Ray was instantly inspired by "Louie Louie", which the Kinks quickly added to their own set, and he retooled his old melody in its image, coming up with a riff to go under it. It seems also to have been Page who made one minor change to the lyric of the song. Where Ray had started the song with the line "Yeah, you really got me going," Page suggested that instead he sing "Girl, you really got me going", partly to increase that sense of connection with the audience again, partly to add a tiny bit of variety to the repetitive lyrics, but also partly because the group's sexuality was already coming in for some question -- Dave Davies is bisexual, and Ray has always been keen to play around with notions of gender and sexuality. Starting with the word "girl" might help reassure people about that somewhat. But the final touch that turned it into one of the great classics came from Dave, rather than Ray. Dave had been frustrated with the sound he was getting from his amplifier, and had slashed the cone with a knife. He then fed the sound from that slashed amp through his new, larger, amp, to get a distorted, fuzzy, sound which was almost unknown in Britain at the time. We've heard examples of fuzz guitar before in this series, of course -- on "Rocket '88", and on some of the Johnny Burnette Rock 'n' Roll Trio records, and most recently last week on Ellie Greenwich's demo of "Do-Wah-Diddy", but those had been odd one-offs. Dave Davies' reinvention of the sound seems to be the point where it becomes a standard part of the rock guitar toolbox -- but it's very rarely been done as well as it was on "You Really Got Me": [Excerpt: The Kinks, "You Really Got Me"] But that introduction, and the classic record that followed, nearly never happened. The original recording of "You Really Got Me" has been lost, but it was apparently very different. Ray and Dave Davies have said that Shel Talmy overproduced it, turning it into a Phil Spector soundalike, and drenched the whole thing with echo. Talmy, for his part, says that that's not the case -- that the main difference was that the song was taken much slower, and that it was a very different but equally valid take on the song.  Ray, in particular, was devastated by the result, and didn't want it released. Pye were insistent -- they had a contract, and they were going to put this record out whatever the performers said. But luckily the group's management had faith in their singer's vision. Larry Page insisted that as he and Kassner owned the publishing, the record couldn't come out in the state it was in, and Robert Wace paid for a new recording session out of his own pocket. The group, plus Bobby Graham, piano player Arthur Greenslade, and Talmy, went back into the studio. The first take of the new session was a dud, and Ray worried that Talmy would end the session then and there, but he allowed them to do a second take. And that second take was extraordinary. Going into the solo, Ray yelled "Oh no!" with excitement, looking over at Dave, and became convinced that he'd distracted Dave at the crucial moment. Instead, he delivered one of the defining solos of the rock genre: [Excerpt: The Kinks, "You Really Got Me"] "You Really Got Me" was released on the fourth of August 1964, and became a smash hit, reaching number one in September. It was also released in the US, and made the top ten over there. The Kinks were suddenly huge, and Pye Records quickly exercised their option -- so quickly, that the group needed to get an album recorded by the end of August. The resulting album is, as one might expect, a patchy affair, made up mostly of poor R&B covers, but there were some interesting moments, and one song from the album in particular, "Stop Your Sobbing", showed a giant leap forward in Ray's songwriting: [Excerpt: The Kinks, "Stop Your Sobbing"] There may be a reason for that. "Stop Your Sobbing" features backing vocals by someone new to the Kinks' circle, Ray's new girlfriend Rasa Didzpetris, who would become a regular feature on the group's records for the next decade. And when we next look at the Kinks, we'll see some of the influence she had on the group.

Episode one hundred and nineteen of A History of Rock Music in Five Hundred Songs looks at “You Really Got Me” by the Kinks, and the song that first took distorted guitar to number one. Click the full post to read liner notes, links to more information, and a transcript of the episode. Patreon backers also have a ten-minute bonus episode available, on “G.T.O.” by Ronny and the Daytonas. Tilt Araiza has assisted invaluably by doing a first-pass edit, and will hopefully be doing so from now on. Check out Tilt’s irregular podcasts at http://www.podnose.com/jaffa-cakes-for-proust and http://sitcomclub.com/ —-more—- Resources As usual, I’ve created a Mixcloud streaming playlist with full versions of all the songs in the episode. I’ve used several resources for this and future episodes on the Kinks, most notably Ray Davies: A Complicated Life by Johnny Rogan and You Really Got Me by Nick Hasted. X-Ray by Ray Davies is a remarkable autobiography with a framing story set in a dystopian science-fiction future, while Kink by Dave Davies is more revealing but less well-written. The Anthology 1964-1971 is a great box set that covers the Kinks’ Pye years, which overlap almost exactly with their period of greatest creativity. For those who don’t want a full box set, this two-CD set covers all the big hits. Patreon This podcast is brought to you by the generosity of my backers on Patreon. Why not join them? Transcript Today we’re going to look at a record that has often been called “the first heavy metal record”, one that introduced records dominated by heavy, distorted, guitar riffs to the top of the UK charts. We’re going to look at the first singles by a group who would become second only to the Beatles among British groups in terms of the creativity of their recordings during the sixties, but who were always sabotaged by a record label more interested in short-term chart success than in artist development. We’re going to look at the Kinks, and at “You Really Got Me”: [Excerpt: The Kinks, “You Really Got Me”] The story of the Kinks starts with two brothers, Ray and Dave Davies, the seventh and eighth children of a family that had previously had six girls in a row, most of them much older — their oldest sister was twenty when Ray was born, and Dave was three years younger than Ray. The two brothers always had a difficult relationship, partly because of their diametrically opposed personalities. Ray was introverted, thoughtful, and notoriously selfish, while Dave was outgoing in the extreme, but also had an aggressive side to his nature. Ray, as someone who had previously been the youngest child and only boy, resented his younger brother coming along and taking the attention he saw as his by right, while Dave always looked up to his older brother but never really got to know him. Ray was always a quiet child, but he became more so after the event that was to alter the lives of the whole family in multiple ways forever. Rene, the second-oldest of his sisters, had been in an unhappy marriage and living in Canada with her husband, but moved back to the UK shortly before Ray’s thirteenth birthday. Ray had been unsuccessfully pestering his parents to buy him a guitar for nearly a year, since Elvis had started to become popular, and on the night before his birthday, Rene gave him one as his birthday present. She then went out to a dance hall. She did this even though she’d had rheumatic fever as a child, which had given her a heart condition. The doctors had advised her to avoid all forms of exercise, but she loved dancing too much to give it up for anyone. She died that night, aged only thirty-one, and the last time Ray ever saw his sister was when she was giving him his guitar. For the next year, Ray was even more introverted than normal, to the point that he ended up actually seeing a child psychologist, which for a working-class child in the 1950s was something that was as far from the normal experience as it’s possible to imagine. But even more than that, he became convinced that he was intended by fate to play the guitar. He started playing seriously, not just the pop songs of the time, though there were plenty of those, but also trying to emulate Chet Atkins. Pete Quaife would later recall that when they first played guitar together at school, while Quaife could do a passable imitation of Hank Marvin playing “Apache”, Davies could do a note-perfect rendition of Atkins’ version of “Malaguena”: [Excerpt: Chet Atkins, “Malaguena”] Ray’s newfound obsession with music also drew him closer to his younger brother, though there was something of a cynical motive in this closeness. Both boys got pocket money from their parents, but Dave looked up to his older brother and valued his opinion, so if Ray told him which were the good new records, Dave would go out and buy them — and then Ray could play them, and spend his own money on other things. And it wasn’t just pop music that the two of them were getting into, either. A defining moment of inspiration for both brothers came when a sixteen-minute documentary about Big Bill Broonzy’s tour of Belgium, Low Light and Blue Smoke, was shown on the TV: [Excerpt: Big Bill Broonzy, “When Did You Leave Heaven?”] Like Broonzy’s earlier appearances on Six-Five Special, that film had a big impact on a lot of British musicians — you’ll see clips from it both in the Beatles Anthology and in a 1980s South Bank Show documentary on Eric Clapton — but it particularly affected Ray Davies for two reasons. The first was that Ray, more than most people of his generation, respected the older generation’s taste in music, and his father approved of Broonzy, saying he sounded like a real man, not like those high-voiced girly-sounding pop singers. The other reason was that Broonzy’s performance sounded authentic to him. He said later that he thought that Broonzy sounded like him — even though Broonzy was Black and American, he sounded *working class* (and unlike many of his contemporaries, Ray Davies did have a working-class background, rather than being comparatively privileged like say John Lennon or Mick Jagger were). Soon Ray and Dave were playing together as a duo, while Ray was also performing with two other kids from school, Pete Quaife and John Start, as a trio. Ray brought them all together, and they became the Ray Davies Quartet — though sometimes, if Pete or Dave rather than Ray got them the booking, they would be the Pete Quaife Quartet or the Dave Davies Quartet. The group mostly performed instrumentals, with Dave particularly enjoying playing “No Trespassing” by the Ventures: [Excerpt: The Ventures, “No Trespassing”] Both Ray and Dave would sing sometimes, with Ray taking mellower, rockabilly, songs, while Dave would sing Little Richard and Lightnin’ Hopkins material, but at first they thought they needed a lead singer. They tried with a few different people, including another pupil from the school they all went to who sang with them at a couple of gigs, but John Start’s mother thought the young lad’s raspy voice was so awful she wouldn’t let them use her house to rehearse, and Ray didn’t like having another big ego in the group, so Rod Stewart soon went back to the Moontrekkers and left them with no lead singer. But that was far from the worst problem the Davies brothers had. When Dave was fifteen, he got his sixteen-year-old girlfriend Susan pregnant. The two were very much in love, and wanted to get married, but both children’s parents were horrified at the idea, and so each set of parents told their child that the other had dumped them and never wanted to see them again. Both believed what they were told, and Dave didn’t see his daughter for thirty years. The trauma of this separation permanently changed him, and you can find echoes of it throughout Dave’s songwriting in the sixties. Ray and Pete, after leaving school, went on to Hornsey Art School, where coincidentally Rod Stewart had also moved on to the year before, though Stewart had dropped out after a few weeks after discovering he was colour-blind. Quaife also dropped out of art school relatively soon after enrolling — he was kicked out for “Teddy Boy behaviour”, but his main problem was that he didn’t feel comfortable as a working-class lad mixing with Bohemian middle-class people. Ray, on the other hand, was in his element. While Ray grew up on a council estate and was thoroughly working-class, he had always had a tendency to want to climb the social ladder, and he was delighted to be surrounded by people who were interested in art and music, though his particular love at the time was the cinema, and he would regularly go to the college film society’s showings of films by people like Bergman, Kurosawa and Truffaut, or silent films by Eisenstein or Griffith, though he would complain about having to pay a whole shilling for entry. Davies also starred in some now-lost experimental films made by the person who ran the film society, and also started branching out into playing with other people. After a gig at the art college, where Alexis Korner had been supported by the young Rolling Stones, Davies went up to Korner and asked him for advice about moving on in the music world. Korner recommended he go and see Giorgio Gomelsky, the promoter and manager who had put on most of the Stones’ early gigs, and Gomelsky got Davies an audition with a group called the Dave Hunt Rhythm and Blues Band. Tom McGuinness had been offered a job with them before he went on to Manfred Mann, but McGuinness thought that the Dave Hunt band were too close to trad for his tastes. Davies, on the other hand, was perfectly happy playing trad along with the blues, and for a while it looked like the Ray Davies Quartet were over, as Ray was getting more prestigious gigs with the Dave Hunt group. Ray would later recall that the Dave Hunt band’s repertoire included things like the old Meade Lux Lewis boogie piece “Honky Tonk Train Blues”, which they would play in the style of Bob Crosby’s Bobcats: [Excerpt: Bob Crosby and the Bobcats, “Honky Tonk Train Blues”] But while the group were extremely good musicians — their soprano saxophone player, Lol Coxhill, would later become one of the most respected sax players in Britain and was a big part of the Canterbury Scene in the seventies — Ray eventually decided to throw his lot in with his brother. While Ray had been off learning from these jazz musicians, Dave, Pete, and John had continued rehearsing together, and occasionally performing whenever Ray was free to join them. The group had by now renamed themselves the Ramrods, after a track by Duane Eddy, who was the first rock and roll musician Ray and Dave had see live: [Excerpt: Duane Eddy, “Ramrod”] Dave had become a far more accomplished guitarist, now outshining his brother, and was also getting more into the London R&B scene. Ray later remembered that the thing that swung it for him was when Dave played him a record by Cyril Davies, “Country Line Special”, which he thought of as a bridge between the kind of music he was playing with Dave Hunt and the kind of music he wanted to be playing, which he described as “Big Bill Broonzy with drums”: [Excerpt: Cyril Davies, “Country Line Special”] That was, coincidentally, the first recording to feature the piano player Nicky Hopkins, who would later play a big part in the music Ray, Dave, and Pete would make. But not John. Shortly after Ray got serious about the Ramrods — who soon changed their name again to the Boll Weevils — John Start decided it was time to grow up, get serious, give up the drums, and become a quantity surveyor. There were several factors in this decision, but a big one was that he simply didn’t like Ray Davies, who he viewed as an unpleasant, troubled, person. Start was soon replaced by another drummer, Mickey Willett, and it was Willett who provided the connection that would change everything for the group. Willett was an experienced musician, who had contacts in the business, and so when a rich dilettante wannabe pop star named Robert Wace and his best friend and “manager” Grenville Collins were looking for a backing band for Wace, one of Willett’s friends in the music business pointed them in the direction of the Boll Weevils. Robert Wace offered the Boll Weevils a deal — he could get them lucrative gigs playing at society functions for his rich friends, if they would allow him to do a couple of songs with them in the middle of the show. Wace even got Brian Epstein to come along and see a Boll Weevils rehearsal, but it wasn’t exactly a success — Mickey Willett had gone on holiday to Manchester that week, and the group were drummerless. Epstein said he was vaguely interested in signing Ray as a solo artist, but didn’t want the group, and nothing further came of it. This is particularly odd because at the time Ray wasn’t singing any solo leads. Robert Wace would sing his solo spot, Dave would take the lead vocals on most of the upbeat rockers, and Ray and Dave would sing unison leads on everything else. The group were soon favourites on the circuit of society balls, where their only real competition was Mike d’Abo’s band A Band of Angels — d’Abo had been to Harrow, and so was part of the upper class society in a way that the Boll Weevils weren’t. However, the first time they tried to play a gig in front of an audience that weren’t already friends of Wace, he was booed off stage. It became clear that there was no future for Robert Wace as a pop star, but there was a future for the Boll Weevils. They came to a deal — Wace and Collins would manage the group, Collins would put in half his wages from his job as a stockbroker, and Wace and Collins would get fifty percent of the group’s earnings. Wace and Collins funded the group recording a demo. They recorded two songs, the old Coasters song “I’m A Hog For You Baby”: [Excerpt: The Boll Weevils, “I’m A Hog For You Baby”] and a Merseybeat pastiche written by Dave Davies, “I Believed You”: [Excerpt: The Ravens, “I Believed You”] It shows how up in the air everything was that those tracks have since been released under two names — at some point around the time of the recording session, the Boll Weevils changed their name yet again, to The Ravens, naming themselves after the recent film, starring Vincent Price, based on the Edgar Allen Poe poem. This lineup of the Ravens wasn’t to last too long, though. Mickey Willett started to get suspicious about what was happening to all of the money, and became essentially the group’s self-appointed shop steward, getting into constant rows with the management. Willett soon found himself edged out of the group by Wace and Collins, and the Ravens continued with a temporary drummer until they could find a permanent replacement. Wace and Collins started to realise that neither of them knew much about the music business, though, and so they turned elsewhere for help with managing the group. The person they turned to was Larry Page. This is not the Larry Page who would later co-found Google, rather he was someone who had had a brief career as an attempt at producing a British teen idol under the name “Larry Page, the Teenage Rage” — a career that was somewhat sabotaged by his inability to sing, and by his producer’s insistence that it would be a good idea to record this, as the original was so bad it would never be a hit in the UK: [Excerpt: Larry Page, “That’ll be the Day”] After his career in music had come to an ignominious end, Page had briefly tried working in other fields, before going into management. He’d teamed up with Eddie Kassner, an Austrian songwriter who had written for Vera Lynn before going into publishing. Kassner had had the unbelievable fortune to buy the publishing rights for “Rock Around the Clock” for two hundred and fifty dollars, and had become incredibly rich, with offices in both London and New York. Page and Kassner had entered into a complicated business arrangement by which Kassner got a percentage of Page’s management income, Kassner would give Page’s acts songs, and any song Page’s acts wrote would be published by Kassner. Kassner and Page had a third partner in their complicated arrangements — independent producer Shel Talmy. Talmy had started out as an engineer in Los Angeles, and had come over to the UK for a few weeks in 1962 on holiday, and thought that while he was there he might as well see if he could get some work. Talmy was a good friend of Nik Venet, and Venet gave him a stack of acetates of recent Capitol records that he’d produced, and told him that he could pretend to have produced them if it got him work. Talmy took an acetate of “Surfin’ Safari” by the Beach Boys, and one of “Music in the Air” by Lou Rawls, into Dick Rowe’s office and told Rowe he had produced them. Sources differ over whether Rowe actually believed him, or if he just wanted anyone who had any experience of American recording studio techniques, but either way Rowe hired him to produce records for Decca as an independent contractor, and Talmy started producing hits like “Charmaine” by the Bachelors: [Excerpt: The Bachelors, “Charmaine”] Page, Kassner, Talmy, and Rowe all worked hand in glove with each other, with Page managing artists, Kassner publishing the songs they recorded, Talmy producing them and Rowe signing them to his record label. And so by contacting Page, Wace and Collins were getting in touch with a team that could pretty much guarantee the Ravens a record deal. They cut Page in on the management, signed Ray and Dave as songwriters for Kassner, and got Talmy to agree to produce the group. The only fly in the ointment was that Rowe, showing the same judgement he had shown over the Beatles, turned down the opportunity to sign the Ravens to Decca. They had already been turned down by EMI, and Phillips also turned them down, which meant that by default they ended up recording for Pye records, the same label as the Searchers. Around the time they signed to Pye, they also changed their name yet again, this time to the name that they would keep for the rest of their careers. In the wake of the Profumo sex scandal, and the rumours that went around as a result of it, including that a Cabinet minister had attended orgies as a slave with a sign round his neck saying to whip him if he displeased the guests, there started to be a public acknowledgement of the concept of BDSM, and “kinky” had become the buzzword of the day, with the fashionable boots worn by the leather-clad Honor Blackman in the TV show The Avengers being publicised as “kinky boots”. Blackman and her co-star Patrick MacNee even put out a novelty single, “Kinky Boots”, in February 1964: [Excerpt: Patrick MacNee and Honor Blackman, “Kinky Boots”] Page decided that this was too good an opportunity to miss, and that especially given the camp demeanour of both Dave Davies and Pete Quaife it would make sense to call the group “the Kinks”, as a name that would generate plenty of outrage but was still just about broadcastable. None of the group liked the name, but they all went along with it, and so Ray, Dave, and Pete were now The Kinks. The ever-increasing team of people around them increased by one more when a promoter and booking agent got involved. Arthur Howes was chosen to be in charge of the newly-named Kinks’ bookings primarily because he booked all the Beatles’ gigs, and Wade and Collins wanted as much of the Beatles’ reflected glory as they could get. Howes started booking the group in for major performances, and Ray finally quit art school — though he still didn’t think that he was going to have a huge amount of success as a pop star. He did, though, think that if he was lucky he could make enough money from six months of being a full time pop musician that he could move to Spain and take guitar lessons from Segovia. Pye had signed the Kinks to a three-single deal, and Arthur Howes was the one who suggested what became their first single. Howes was in Paris with the Beatles in January 1964, and he noticed that one of the songs that was getting the biggest reaction was their cover version of Little Richard’s “Long Tall Sally”, and that they hadn’t yet recorded the song. He phoned Page from Paris, at enormous expense, and told him to get the Kinks into the studio and record the song straight away, because it was bound to be a hit for someone. The group worked up a version with Ray on lead, and recorded it three days later: [Excerpt: The Kinks, “Long Tall Sally”] Ray later recollected that someone at the studio had said to him “Congratulations, you just made a flop”, and they were correct — the Kinks’ version had none of the power of Little Richard’s original or of the Beatles’ version, and only scraped its way to number forty-two on the charts. As they had no permanent drummer, for that record, and for the next few they made, the Kinks were augmented by Bobby Graham, who had played for Joe Meek as one of Mike Berry and the Outlaws before becoming one of the two main on-call session drummers in the UK, along with fellow Meek alumnus Clem Cattini. Graham is now best known for having done all the drumming credited to Dave Clark on records by the Dave Clark Five such as “Bits and Pieces”: [Excerpt: The Dave Clark Five, “Bits and Pieces”] It’s also been reported by various people, notably Shel Talmy, that the session guitarist Jimmy Page played Ray Davies’ rhythm parts for him on most of the group’s early recordings, although other sources dispute that, including Ray himself who insists that he played the parts. What’s definitely not in doubt is that Dave Davies played all the lead guitar. However, the group needed a full-time drummer. Dave Davies wanted to get his friend Viv Prince, the drummer of the Pretty Things, into the group, but when Prince wasn’t available they turned instead to Mick Avory, who they found through an ad in the Melody Maker. Avory had actually been a member of the Rolling Stones for a very brief period, but had decided he didn’t want to be a full-time drummer, and had quit before they got Charlie Watts in. Avory was chosen by Ray and the management team, and Dave Davies took an instant dislike to him, partly because Ray liked Avory, but accepted that he was the best drummer available. Avory wouldn’t play on the next few records — Talmy liked to use musicians he knew, and Avory was a bit of an unknown quantity — but he was available for the group’s first big tour, playing on the bottom of the bill with the Dave Clark Five and the Hollies further up, and their first TV appearance, on Ready Steady Go. That tour saw the group getting a little bit of notice, but mostly being dismissed as being a clone of the Rolling Stones, because like the Stones they were relying on the same set of R&B standards that all the London R&B bands played, and the Stones were the most obvious point of reference for that kind of music for most people. Arthur Howes eventually sent someone up to work on the Kinks’ stage act with them, and to get them into a more showbiz shape, but the person in question didn’t get very far before Graham Nash of the Hollies ordered him to leave the Kinks alone, saying they were “OK as they are”. Meanwhile, Larry Page was working with both Ray and Dave as potential songwriters, and using their songs for other acts in the Page/Kassner/Talmy stable of artists. With Talmy producing, Shel Naylor recorded Dave’s “One Fine Day”, a song which its writer dismisses as a throwaway but is actually quite catchy: [Excerpt: Shel Naylor, “One Fine Day”] And Talmy also recorded a girl group called The Orchids, singing Ray’s “I’ve Got That Feeling”: [Excerpt: The Orchids, “I’ve Got That Feeling”] Page also co-wrote a couple of instrumentals with Ray, who was the brother who was more eager to learn the craft of songwriting — at this point, Dave seemed to find it something of a chore. Page saw it as his job at this point to teach the brothers how to write — he had a whole set of ideas about what made for a hit song, and chief among them was that it had to make a connection between the singer and the audience. He told the brothers that they needed to write songs with the words “I”, “Me”, and “You” in the title, and repeat those words as much as possible. This was something that Ray did on the song that became the group’s next single, “You Still Want Me”, a Merseybeat pastiche that didn’t even do as well as the group’s first record: [Excerpt: The Kinks, “You Still Want Me”] The group were now in trouble. They’d had two flop singles in a row, on a three-single contract. It seemed entirely likely that the label would drop them after the next single. Luckily for them, they had a song that they knew was a winner. Ray had come up with the basic melody for “You Really Got Me” many years earlier. The song had gone through many changes over the years, and had apparently started off as a jazz piano piece inspired by Gerry Mulligan’s performance in the classic documentary Jazz On A Summer’s Day: [Excerpt: Gerry Mulligan, “As Catch Can”] From there it had apparently mutated first into a Chet Atkins style guitar instrumental and then into a piece in the style of Mose Allison, the jazz and R&B singer who was a huge influence on the more Mod end of the British R&B scene with records like “Parchman Farm”: [Excerpt: Mose Allison, “Parchman Farm”] Through all of this, the basic melody had remained the same, as had the two chords that underpinned the whole thing. But the song’s final form was shaped to a large extent by the advice of Larry Page. As well as the “you” and “me” based lyrics, Page had also advised Ray that as he wasn’t a great singer at this point, what the group needed to do was to concentrate on riffs. In particular, he’d pointed Ray to “Louie Louie” by the Kingsmen, which had recently been released in the UK on Pye, the same label the Kinks were signed to, and told him to do something like that: [Excerpt: The Kingsmen, “Louie Louie”] Ray was instantly inspired by “Louie Louie”, which the Kinks quickly added to their own set, and he retooled his old melody in its image, coming up with a riff to go under it. It seems also to have been Page who made one minor change to the lyric of the song. Where Ray had started the song with the line “Yeah, you really got me going,” Page suggested that instead he sing “Girl, you really got me going”, partly to increase that sense of connection with the audience again, partly to add a tiny bit of variety to the repetitive lyrics, but also partly because the group’s sexuality was already coming in for some question — Dave Davies is bisexual, and Ray has always been keen to play around with notions of gender and sexuality. Starting with the word “girl” might help reassure people about that somewhat. But the final touch that turned it into one of the great classics came from Dave, rather than Ray. Dave had been frustrated with the sound he was getting from his amplifier, and had slashed the cone with a knife. He then fed the sound from that slashed amp through his new, larger, amp, to get a distorted, fuzzy, sound which was almost unknown in Britain at the time. We’ve heard examples of fuzz guitar before in this series, of course — on “Rocket ’88”, and on some of the Johnny Burnette Rock ‘n’ Roll Trio records, and most recently last week on Ellie Greenwich’s demo of “Do-Wah-Diddy”, but those had been odd one-offs. Dave Davies’ reinvention of the sound seems to be the point where it becomes a standard part of the rock guitar toolbox — but it’s very rarely been done as well as it was on “You Really Got Me”: [Excerpt: The Kinks, “You Really Got Me”] But that introduction, and the classic record that followed, nearly never happened. The original recording of “You Really Got Me” has been lost, but it was apparently very different. Ray and Dave Davies have said that Shel Talmy overproduced it, turning it into a Phil Spector soundalike, and drenched the whole thing with echo. Talmy, for his part, says that that’s not the case — that the main difference was that the song was taken much slower, and that it was a very different but equally valid take on the song. Ray, in particular, was devastated by the result, and didn’t want it released. Pye were insistent — they had a contract, and they were going to put this record out whatever the performers said. But luckily the group’s management had faith in their singer’s vision. Larry Page insisted that as he and Kassner owned the publishing, the record couldn’t come out in the state it was in, and Robert Wace paid for a new recording session out of his own pocket. The group, plus Bobby Graham, piano player Arthur Greenslade, and Talmy, went back into the studio. The first take of the new session was a dud, and Ray worried that Talmy would end the session then and there, but he allowed them to do a second take. And that second take was extraordinary. Going into the solo, Ray yelled “Oh no!” with excitement, looking over at Dave, and became convinced that he’d distracted Dave at the crucial moment. Instead, he delivered one of the defining solos of the rock genre: [Excerpt: The Kinks, “You Really Got Me”] “You Really Got Me” was released on the fourth of August 1964, and became a smash hit, reaching number one in September. It was also released in the US, and made the top ten over there. The Kinks were suddenly huge, and Pye Records quickly exercised their option — so quickly, that the group needed to get an album recorded by the end of August. The resulting album is, as one might expect, a patchy affair, made up mostly of poor R&B covers, but there were some interesting moments, and one song from the album in particular, “Stop Your Sobbing”, showed a giant leap forward in Ray’s songwriting: [Excerpt: The Kinks, “Stop Your Sobbing”] There may be a reason for that. “Stop Your Sobbing” features backing vocals by someone new to the Kinks’ circle, Ray’s new girlfriend Rasa Didzpetris, who would become a regular feature on the group’s records for the next decade. And when we next look at the Kinks, we’ll see some of the influence she had on the group.

My guests today are two men who truly exemplify the traits of kindness, perseverance, and friendship. They have both lived miraculous lives. When Dave was just 10 months old, he contracted polio. His parents were told that he would probably not survive. Not only did he survive but Dave went on to become the only professional baseball player to pitch and play from crutches. Doug had a son who was born with a disability and he was inspired by Dave’s story. Things miraculously fell into place for Doug and Dave to meet and a partnership was formed. They now are inspirational speakers, authors, and run the Disability Dream and Do camp for children with disabilities. I know you will enjoy the many touching stories they share today. Resources: www.d3day.com www.apoundofkindness.com Season 1 Wonders and Miracles: Stories of Miraculous Moments in Everyday Lives Hearts of the Fathers by Sheldon Lawrence, Support our sponsors www.meditationsonthemount.com  & www.bibledice.com   Visit www.wondersandmiracles.com for more stories or to submit a story.  Follow me on Facebook and Instagram @wondersandmiracles

Ginny Owens was a very influential voice in my life as I was just beginning to fall in love with singing and songwriting back in college. I even learned to sing and play her song "Own Me" for my senior recital.⁣ ⁣ When Dave and I got the chance to write a song with her a few years ago, I was thrilled! Not only is she a brilliant singer/songwriter, but she has a disarming sense of humor and is one of the kindest hearts I know. ⁣ ⁣ Listen to this episode and be inspired by Ginny’s relentless faith, perseverance and positivity. I know I was! www.ginnyowens.com www.jjheller.com/podcast

Question: What thing have you, or do you, do to make your significant other happy, even though you would NEVER do it on your own? (eg. When Dave's wife forces him to wear nut hugging khakis for their family pics, Mahoney doing the chicken dance with his wife on a work Zoom, Ian went horseback riding with his girlfriend over Valentine's Day, when you would always go to drunken family reunions with your ex...even though a brawl would always break out, etc) Show Features Bleeped BS, Missed Connection Inspection, Lazy Bonez Mahonez Socials: @DaveandMahoney Voice Mail: 833-Yo-Dummy https://www.twitch.tv/daveandmahoney Additional Content: daveandmahoney.com See omnystudio.com/listener for privacy information.

Dave received his Masters Degree in Clinical Psychology with an emphasis in Marriage and Family Therapy in 2011 from Pepperdine University, he has been a licensed therapist since 2017. He then worked in community mental health with adults battling homelessness and prolonged substance use. Dave worked with adolescents in residential treatment focusing on substance use and major mental health disorders from 2014-2019. In 2019 he founded Grammer Family Therapy. Dave believes therapy is a process that should be goal oriented, focused on solving the problems the individual is facing, and can be on and off depending on the needs of the individual. Dave has dedicated his life to service of others in many different forms. He lived in Africa for a year doing volunteer service between high school and college. He co-organized a free open mic night in Los Angeles for several years and has assisted in provided food and clothing to the homeless. Dave has been heavily involved in the capoeira, an Afro-Brazilian martial art, community in Los Angeles. He has been training for 10 years and teaching for the last 7 years, Dave has taught students from 2yrs old up to 80yrs old. In our conversation we talk about his grief process after the death of his mother to cancer, as well as how his mom helped him navigate his grief, many years earlier, after the death of his best friend by not letting him stop his life and continue going to school just days after he passed. When Dave's mother died years later, he did exactly the same thing, he kept his life going. His mantra in life is “when these awful things happen you can't stop!” Now this does not mean that we don't grieve, we grieve but we still have to keep moving forward with our grief. Another topic we talk about is about the importance of having an emotional vocabulary. How this emotional vocabulary has played a part not only as a therapist, but also as his role as a father. Contact Dave Grammer: https://grammerfamilytherapy.com/ Contact Kendra Rinaldi to be a guest or a complimentary coaching session: https://www.griefgratitudeandthegrayinbetween.com/ Logo: https://www.pamelawinningham.com Music: http://www.rinaldisound.com Production: Carlos Andres Londono

When Dave opens LA's hottest new nightclub: a hybrid Bowling Alley and Karaoke Bar, the royal family makes an appearance. For Carlötta, it's the stuff fairy tales are made of!CAST:Samantha Gordon as Carlötta BeautoxTrevor Lissauer as Dave Justin Mayer as the Karaoke MCRiannah Pouncy as the LouboutinsAnn Sloan as all the terrible singersSiri as HerselfWritten/Produced/Directed/Edited/Sound Designed by Ann Sloan (aka What's-Her-Face)THIS EPISODE SPONSORED BY:--Dipsea. Friends of Carlötta get 20% off. Go to Dipsea.com/CarlottaMUSIC:Carlotta Beautox Theme by Jesse Billson for Sonic Librarian. Lyrics by Ann SloanScheming Weasel (faster version) by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)NewsSting by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)Disco Sting by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/3653-disco-sting License: http://creativecommons.org/licenses/by/4.0/Evening Melodrama by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)Egmont Overture Finale by Kevin MacLeod (https://incompetech.com) License: CC BY (http://creativecommons.org/licenses/by/4.0/)The Chamber Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/Not As It Seems Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/SFX: From FreeSound.org and SoundBible.com. Please visit our website at CarlottaPodcast.com for full list of sound effects listed in this episode.For more information including transcripts visit: CarlottaPodcast.comProud member of the Fable and Folly network. Visit us at FableandFolly.comFind and support our sponsors @FableandFolly.com/sponsors.

Relationships Matter. That's the takeaway from my interview with Carnival Cruise Line President Christine Duffy and Dave Johnson, Founder and Chair of Aimbridge Hospitality. When Dave recommended his long time industry colleague Christine Duffy to his Board, he knew his board would be looking for someone well-respected in the travel industry, who would speak her mind and contribute to the overall success of the Aimbridge organization. This is the first podcast interview Dave has given since being named Executive Chair of Aimbridge, having previously served as President and CEO. Christine and Dave share advice and a positive vision for the future of travel. Christine has an inspiring story and one that she generously shares with our audience. This interview, hosted by Cary Broussard, author of From Cinderella to CEO, will inspire you to keep the faith, never give up and have the confidence to develop a plan for your own career and life's purpose.

Please join us for an interview with new author Dave Strauss.  Dave's new book A Turkey Named Spaghetti is sure to bring joy to families this year! Spaghetti the Turkey is the most popular animal on the Simmons farm. The most beautiful, wonderful farm around. When Spaghetti overhears the farmers family excitedly planning to have spaghetti for dinner, a day of mayhem ensues until Spaghetti realizes he's not the main course. Dave Strauss lives in Charlotte, North Carolina with his wife Deb and their children, Jacob, Josh, Hannah and Ilana. When Dave isn't running new story ideas by his youngest daughter, he and his family enjoy time at the beach, hanging around with their labradoodle Cubby, and keeping an eye on all things Chicago sports. Purchase Your Copy: A Turkey Named Spaghetti

The restaurant business was tough even before COVID-19, but Dave Saylor, owner of Acadiana Café in San Antonio, Texas, believes two crucial ingredients make up the recipe for success.“What's let us prosper and stay in business for 34 years are our employees and our community involvement,” he says.Dave was once an Acadiana employee himself: he started as an assistant manager. Then about seven or eight years ago, he bought out one owner and then the other.Speaking about his employees, Dave is typically no-nonsense. “A lot of times, they bring me tremendous joy. Sometimes they just bring me a lot of frustration,” he says. He credits empathy for leading to Acadiana’s impressively low turnover rate.“Have a little more empathy for employees and understand what they're going through,” Dave says. “A lot of people have personal issues or health issues. If we can find a way to work around those and keep them working, it benefits us and they really appreciate it.”Dave also regularly serves up sizable portions of his second key ingredient for restaurant longevity: community service. Besides working with local churches, he’s put in manual labor for Habitat for Humanity and sat on several local boards, including the local restaurant association.Dave has also served as a go-between for the civilian community and Lackland Air Force Base, becoming an Honorary Commander of the 433rd Airlift Wing and the 37th Training Wing.“There are always opportunities for service — you just have to be open to them,” Dave says. “They'll come find you, or you go look for them.”The COVID-19 pandemic required Dave to tap into another set of skills that he thinks all small business owners need: “flexibility, innovation, and being adaptable.”Dave pivoted as best he could, setting up two new drive-thru lanes. But the situation was still tenuous. When Dave’s bank of 30 years put him on a waiting list just to apply for a Paycheck Protection Program (PPP) loan from the Small Business Administration (SBA), he turned to Lendio.“If we hadn't gotten the Lendio loan, we wouldn't be here right now. When we actually got funded, it was like, ‘Oh my God, we're good. We're safe.’ So thank you.”Featured Entrepreneur

A fund is probably one of the most powerful and safest ways to diversify your assets, but how do you know when you’re ready to start a fund? And which markets should you invest in? Today’s guest, Dave Seymour, has some experience in this area. After 16 years as a firefighter and paramedic, Dave launched his real estate career, rapidly becoming one of the nation’s top real estate investors. Within his first few years, Dave has transacted millions of dollars of real estate and had become a leading expert in both residential and commercial transactions. Some of Dave’s areas of expertise lie in lending, commercial multifamily, financing, and retirement strategies. In this episode, we’re talking all there is to know about funds: how they work, how to start one, and how to know when you’re ready. Dave shares his experience with his partner, Walter Novicki, and shares some key advice for starting a fund of your own. Tune in today to find out more!Key Points From This Episode:Dave introduces himself and shares why he got into real estate to change his circumstances.Flipping single-family houses on Flipping Boston while holding commercial real estate.Transitioning from a W-2 into real estate required a change in Dave’s mindset and hard work.Looking for a hand up rather than putting a handout – there has to be reciprocity in business.Dave explains how a fund works and shares a bit about the fund he started with his partner.Why a fund is probably one of the most powerful and safest ways to diversify your assets.What Dave’s day-to-day looks like as a fund manager – he raises money all day, every day.Which markets his fund invests in, and why Dave avoids the big 200+ apartment complexes.The core-plus business model of taking an underperforming asset and turning it, and how Dave does it faster.Why Dave has included a 10% allocation for direct lending in the buy, fix, and flip space.Dave explains that fund two will be a $250 million fund, potentially structured as a Reg-A.When Dave and his team were ready to start a fund and how COVID has created massive opportunities for them.The tools in real estate that Dave can’t do without is his network and his team.Dave’s biggest investment mistake and his main takeaway – educate, don’t speculate.Why Dave needs to convince his wife to sell their primary residence and take the equity out.Links Mentioned in Today’s Episode:Dave Seymour on TwitterDave Seymour on LinkedInDave Seymour on FacebookFreedom Venture InvestmentsThe Flipping FormulaAPT Capital GroupPassive Income Through Multifamily Real Estate Facebook Group Free Call with Kyle or Lalita

Feel good roundtable rewatch of Encino Man submitted by Nicky Lates for our feel good movie month here at Binge-Watchers Podcast.What is tonight's movie about? California teen Dave Morgan (Sean Astin) is digging a pit for a pool in his backyard when he happens upon a caveman frozen in a block of ice. Aided by his goofy friend Stoney (Pauly Shore), Dave transports their discovery to his garage, where the Neanderthal thaws and is revived. When Dave and Stoney find the living and thoroughly bewildered caveman, they attempt to pass him off as a foreign exchange student named Link (Brendan Fraser), resulting in many misadventures.Love this cast! Sean Astin! Pauly Shore! Brendan Fraser! Megan Ward! Robin Tunney! Richard Masur! Michael DeLouise! Rose McGowan! Rick Ducommun! Erick Avari! Gerry Bednob!We will run down some home video headlines such as Constantine 2 is official, James Gunn has officially confirmed Sylvester Stallone's casting in The Suicide Squad. Stallone's role in the upcoming movie is currently undisclosed......tonight's movie history, our favorite bits, and what else we are binge-watching this week including but not limited to The Last of the Mohicans, The Greatest Showman, The Mandalorian season 2, and others!!!- Video simulcast -For more podcast episodes visit bwpodcast.comMerch? Check this out https://bit.ly/MerchItUpTry CBS ALL ACCESS FREE for 7 DAYSVisit mackweldon.com/bingewatchers and enter promo code: BINGEWATCHERS. Mack Weldon offers a one-stop shop for men’s basics. Socks, shirts, hoodies, underwear, polos and active shorts, whatever you need, and our code gets you 20% off your order.#podcasts #podcastsonFacebook #FacebookWatchShow #FeelingGood #FeelGoodMoviesSupport the show (https://www.paypal.me/bingewatcherspodcast)

Joe Hart & Jamie Edwards sit down with Southampton F.C first team assistant coach and former Barnsley F.C. goalkeeper Dave Watson for another look into the journey of what it’s like to be between the sticks and beyond. Topics in this one: - How Dave started his career out as a goalkeeper. - Taking Inspiration from his Dad and other influences. - The jobs he did for the club as a youngster and why footballers today don’t do them. - In becoming a coach and building relationships - Building training sessions aimed at the no.1 goalkeeper and trying to keep everyone happy. - Message to young goalkeepers. - Setting high standards. - When Dave first met Joe. - Working at Birmingham F.C. with Joe. - Getting Relegated with Birmingham F.C. and going onto work with England F.C. Seniors. - Jamie coming on board and helping Joe on his mental game. - The biggest change Dave saw in Joe and Joe’s relationship with Xabi the Man City goalkeeping coach. - Dave’s advice on working with a manager. - Dave’s advice to his 17 year old self and a young coach starting out in the game. Thank you for watching GLOVED and supporting this show Stay tuned for more episodes coming soon. Click Subscribe to be notified. Share with someone who would benefit. Not just a footballer. Joe Hart's Official YouTube channel to be notified of new videos: https://www.youtube.com/channel/UCad9... Check out: GLOVED Episode 1 with Mental Coach Jamie Edwards http://y2u.be/_LJLWb-AMGc GLOVED Episode 2 with Man City GK Coach and former Arsenal & Everton GK Richard Wright http://y2u.be/INhCJFzNpBY GLOVED Episode 3 with Man City & England GK Karen Bardsley http://y2u.be/3ae4-sODlko GLOVED Episode 4 with Leicester City & Denmark GK Kasper Schmeichel http://y2u.be/2JYJAQvzpG4 GLOVED Episode 5 with former Man City and England RB Micah Richards http://y2u.be/OKV8OeLmkU0 GLOVED Episode 6 Discusses former Man City and Belgium CB Vincent Kompany’s Testimonial https://youtu.be/UuvQtAm0wzo GLOVED Episode 7 with former Wolves GK and Nigeria International Carl Ikeme https://youtu.be/13Cruv__4lo GLOVED Episode 8 with former Man City and Dutch International Nigel De Jong https://www.youtube.com/watch?v=qtokY... GLOVED Episode 9 with Southampton F.C GK Fraser Forster https://youtu.be/ACFX6bBiMcE GLOVED Episode 10 with Watford F.C. GK Ben Foster https://youtu.be/KfYcLSXP3sU GLOVED Episode 11 with former Man City and French International Gael Clichy https://www.youtube.com/watch?v=imM3c... GLOVED Episode 12 with Aston Villa and Republic of Ireland International Conor Hourihane https://youtu.be/BtgtdtdzEiA GLOVED episode 13 with Aston Villa F.C. and England International Tom Heaton https://youtu.be/70CJdgejEFs

I am so freakin excited about this episode and this guest … I have been on this guy's email list for over 2 years now, and he emails me every day! Yes, you read that correctly … not only have I not unsubscribed, but I genuinely look forward to his daily email. And over time, I've spent a pretty penny on his courses so that I can become a better marketer myself.Since he was a child, Dave Dee wanted to be a magician. But he grew up and settled for work in “practical” jobs, adding in magic shows when he could. Like most of us, he believed if he got really good at his craft, success would follow. But instead, he just fell further into debt.  In an effort to find answers, he studied marketing, and that sparked a huge mindset shift. He began to think of himself as a “marketer of entertainment services” instead of a magician—and acted accordingly. Just 4 months later, he had gone from doing 3 magic shows per month to 57! Every private practice must do the same things to succeed: generate leads and close them, perform the service and get paid, and generate repeat business and referrals. That's why many of the same marketing principles that work for a magician will work for essentially any private practice. When Dave realized the power of sharing those principles with other business owners, he knew he'd found some real-world magic. In this interview, Dave shares some incredible strategies for email marketing and the initial prospective patient phone call that will completely transform your ability to acquire new patients for your practice...  Ever freak out or panic when a prospective patient calls and asks if you take their insurance? Then this episode is a must-listen, and this new masterclass titled “How to answer ‘Do you take my insurance?'” is a must see. USEFUL INFORMATION: Check out our eBook on Medicare & Cash-Pay PT

Welcome to another episode of Develomentor. Today's guest is David Glick.David Glick is the CTO of the FLEXE fulfillment technology platform. He is responsible for the design and development. Before FLEXE, he spent nearly 20 years at Amazon, including five years as the VP of Fulfillment Technology, where he oversaw the development and functionality of the technology within Amazon’s fulfillment centers, as well as the technology for Amazon’s transportationIf you are enjoying our content please leave us a rating and review or consider supporting usA note from GrantIf you’ve ever wondered what the technology behind the scenes of some of today’s largest retailers looks like, you’re going to want to tune in as we catch up with Dave Glick, the CTO of Flexe, a warehousing and logistics company. After getting his PhD from UNC Chapel Hill (Go Heels) in physics — I think this is our 3rd physicist turned technologist — Dave spent 20 years at Amazon building out their fulfillment and transportation systems, amongst a variety of other roles throughout the company, before leaving to join Flexe as their Chief Technology Officer. When Dave is not making sure your order arrives on time, he holds down several advisory and humanitarian roles, including being a board member for Businesses Ending Slavery and Trafficking. We will be right back as we catch up with Dave Glick! -Grant IngersollQuotes“I ended up having to deal with pricing errors. We went through the process of setting prices on promotions automatically and manually. And what we found was that every time a human was involved, defects were injected.”“We were able to reduce pricing errors by 90 percent year over year.”“Put the engineer close to the customer. Thats the number 1 piece of advice I’d have for an engineering leader.”“You’re basically automating the walking. If you think about automating the robot arm that picks an item out of a bin, that is a super hard problem, and no one has ever cracked the code at scale for that. But if you think about picking up a 300 pound pod and bringing it to a human, that is super easy. Robots are really good at that.”—David GlickAdditional ResourcesLearn more about FLEXE – https://www.flexe.com/You can find more resources in the show notesTo learn more about our podcast go to https://develomentor.com/To listen to previous episodes go to https://develomentor.com/blog/Connect with Dan PapandreaLinkedInTwitterGitHubFollow DevelomentorTwitter: @develomentorConnect with Grant IngersollLinkedInTwitter

When Dave sees his friend Ted Anderson’s fancy Italian racing bike strapped on to the roof of the car, he decides to climb up to see what it would feel like to take the bike for a spin.

In less than 10 years, Dave Phinney has become the undisputed rock star of California’s wine world. Have you ever seen a wine label in a liquor store that made you go 'holy shit!'? It was probably one of Dave’s. Have you ever tasted a California red blend that made you go 'holy shit!'? Also probably one of Dave’s. Having apprenticed under Robert Mondavi, Dave worked his way up the wine chain, ultimately starting his own Napa Valley brand, Orin Swift Cellars. After selling his runaway-hit debut wine, The Prisoner, to Constellation Brands, Dave continued releasing multiple wines that pushed boundaries for their unique flavor profiles and beautiful & edgy branding. After spending years building this portfolio of best-selling and award winning wines, Dave sold off his brands and assets to E. J. Gallo. One of his more recent ventures is Savage & Cooke, a distillery he recently founded, set between San Francisco and Napa Valley - through Savage & Cooke Dave is producing spirits labels that include The Burning Chair Bourbon, Second Glance American Whiskey (my personal favorite), Lip Service Rye, and Ayate Tequila. We cover a lot of ground in this conversation and Dave seriously over-delivered on the entrepreneurial advice and insight. I had to listen to this a few times to get a grasp on everything because there is so much to learn here.  We hear all about Dave’s origin story as a struggling wine maker all the way to the building of his wine empire, as well as his creative process, and advice for aspiring entrepreneurs. All of this, and so much more on today’s special episode of DAMN GOOD BRANDS: Origin Stories.    Here are some key takeaways from this conversation with Dave Phinney:    Heed the 10 percent rule. A piece of advice that Dave got early in the process was, that if ten percent of people hate your guts, you’re doing something right. Dave was told by countless people that his ideas were silly, outlandish and would not translate in the wine industry. Comedy cut to 10 years later he’s one of the most avant garde and successful innovators in the history of wine. Dave knew that if he heeded conventional wisdom he would have a conventional product, so, he chose to excite himself first, because he knew that if he excited himself with his products, he’d excite his customers. Clearly, this paid off, but of course, there were haters. You aren’t going to break any new ground without offending someone or without people thinking you’re at least a little bit crazy. This is a good thing, and a sign you’re onto something groundbreaking.   Don’t try to compete within your industry, compete across multiple industries. When Dave was developing his wine brand, he decided not to compete within the wine category, instead he wanted for the brand to compete within the worlds of fashion, art, and music, and other cultural staples instead. He went out to immerse himself in as much culture as he could; within streetwear, fashion, art, music, skater culture, you name it. Because of this, Dave’s wines are reminiscent of all of these things and stand out in their category because they're striking anomalies in a sea of sameness. This is transcendent branding. Brands that challenge themselves to compete outside of their category not only avoid stagnation but earn an indelible place in culture, as opposed to temporary market share or share of voice within their vertical.   It has to hit you in the face. I am particularly fascinated with Dave’s creative process,  when you look at the elegance of the wine labels, you can tell that a lot of thought went into each one of them - one thing Dave touched on that struck me as really interesting, was when he was talking about how he would turn to foreign magazines for inspiration - when doing so, he would flip through these magazines really quickly. Reason being: if something didn't visually strike him immediately, and he had to think it through, it was probably a B idea at best.  This is a serious lesson in creativity that speaks to the importance of trusting your instinct. Usually your first reaction to something is the purest, and the most potent, and therefore needs to be acknowledged & nourished. So pay attention to what you have the most instant reactions to. Those are probably the most powerful things to focus on. Anyway guys, thank you as always for listening to Damn Good Brands and big thanks to Dave Phinney for being here today and to Samantha Smith for making it happen. I highly recommend that you try Dave’s wines, the brand again is Orin Swift and my personal favorites are Papillon, Abstract, and Machete. But you truly can’t go wrong with any of these wines - they also make amazing gifts. If you enjoyed this episode, why not share it with your friends, and colleagues on Linkedin. To learn more about our communications and digital marketing agency Lippe Taylor, visit us at Lippetaylor.com.  ----- Produced by Simpler Media

When Dave can't fathom the belief system of Nicole's neighbor, she proves it by bringing him on the show. Last report is that Dave's head still hurts.

When Dave and Tom uploaded their latest podcast to the BBC, they did not expect anything more to come of it.Check out the brand new episode from DATS Life, coming very soon! See acast.com/privacy for privacy and opt-out information.

You may have heard about his world records, his son, or even something that he was a part of that millions around the world watched. When Dave and his Coach Travis had to scratch the idea of his goal of a run across Canada, they shifted their perspective to make something epic. In a time when the world of endurance racing needed a deep breath and something for hope, they created a virtual event. In this episode, I talk with Dave about what happened, the idea, the race, the pandemic, and much more. I wish you all the best Dave and can’t wait until you cross Canada on foot next year!-Follow Dave:IG: @Daveoutrunsrare @RunProctorWebsite: https://outrunrare.com/-Follow Coach Terry:Instagram: @PerfectRacePodcast

You may have heard about his world records, his son, or even something that he was a part of that millions around the world watched. When Dave and his Coach Travis had to scratch the idea of his goal of a run across Canada, they shifted their perspective to make something epic. In a time when the world of endurance racing needed a deep breath and something for hope, they created a virtual event. In this episode, I talk with Dave about what happened, the idea, the race, the pandemic, and much more. I wish you all the best Dave and can’t wait until you cross Canada on foot next year!-Follow Dave:IG: @Daveoutrunsrare @RunProctorWebsite: https://outrunrare.com/-Follow Coach Terry:Instagram: @PerfectRacePodcast

This week J.P. talked to and old friend, Dave PadulaDave for the people who do not know was the person who was first asked to drive Tiny the Terrible and his brother to ECW the day of the Mass Transit Incident.When Dave coulld not make the show he recommended his friend Eric Kulas who would later be known as Mass Transit.We go into Vice's Darkside of the Ring and how honest or not honest the show was.

Are you protecting your marriage so you can fulfill God's plan for your lives? Today's guests on the Born to Be interview of the Radio Theology podcast are Dave and Mary Gothi, the creators of The Significant Marriage. They have dedicated themselves to making a difference in the lives of couples, through teaching and helping them to enhance, protect and, when needed, restore their marriages. Dave & Mary have mentored couples, led marriage seminars and workshops across the US and overseas. When Dave and Mary lead a marriage seminar, they love to share the truth that they couldn't be more different, from education and experience, to culture and faith backgrounds…and that they have learned to celebrate those differences, rather than allow them to cause conflict. Together they have intentionally created a marriage that gives them great meaning and joy as a couple and, hopefully, makes a significant difference in the world.

In this episode Crash's own Head of Engineering, Dave Wasmer joins Isaac to talk about how he launched his career in tech. When Dave graduated from college with a degree in economics, he wasn't sure where he wanted to go in his career. He used his self-taught programming skills to get an opportunity at a large corporation, but he soon realized that the corporate environment wasn't the place for him to flourish. He was feeling the itch to find a new opportunity, but it wasn't until a serendipitous blog post connected him with a start-up that everything fell into place. In this episode, Dave shares the stories of how he Crashed his career and built his way to a great career in tech. Connect with Dave at: * https://twitter.com/davewasmer * https://davewasmer.com/ Discussed in this episode: * How Dave crashed his career to get his first job in engineering for a software startup. * How blogging an idea led to a unique job opportunity. * Increasing your luck surface area: you can't replicate someone else's luck, but you do things that help you create your own. * How Dave decided to take a corporate job after college and how it helped him learn that working in startups was more in line with his personality. * The uncertainty in moving from working at a big company to a startup. * Dave's advice for people feeling the itch to make a career change: 1) Learn out loud: Don't just consume content while you're learning. Find ways to contribute to projects. 2) Focus on people: Invest your relationships. Get to know the people you're working with. Through your career, those relationships will matter more than almost anything else.

It’s important to ask for help, even though it’s not always easy. It's also important to lend someone else a helping hand. This episode of the Digital Hospitality podcast brings us to the garage/recording studio of Dave Palet to talk about the digital evolution of the Dave and Jeff Show, building a community of supporters, and the Jake's Projects charity that honors the legacy of Dave's youngest son. The interview was recorded next to a photo of his son Jake, who the world lost in 2018. Dave is president of Jake’s Projects, the nonprofit charity inspired by Jake and his love of baseball and coaching young athletes. Dave is also one half of the Dave and Jeff Show podcast with his longtime broadcasting partner Jeff Dotseth. After a successful sports radio career, the team has transitioned into the more modern form of podcasting. They have an army of superfans who've supported them along the way. We believe that A Rising Tide Lifts All Ships at Cali BBQ Media. When you help others in need, then others will help you when you’re in need. It’s the essence behind Digital Hospitality. The companies that are going to win, the brands that are going to win, the missions that are going to win, are the ones that understand we can’t do it by ourselves. Previously, Dave Palet was a guest on Shawn Walchef’s former podcast, Behind the Smoke: BBQ War Stories. When that show came out, Dave and Jeff were in year two of their podcast journey after transitioning away from airwaves and old media. Dave and Jeff have been favorite sports radio personalities in San Diego for a long time, but now they have a global reach thanks to the power of podcasting their show online. “If you stay in touch with what your kids are interested in, you’re always going to be ahead of it,” Dave Palet said on the Digital Hospitality podcast. “As much as a loved doing radio, and as much as I used to love getting the newspaper, you start to realize there’s nothing in today’s newspaper that happened today. Everything comes across so quickly on your phone and your computer.” Even legends can quickly become irrelevant without a digital evolution. That’s exactly why Cali BBQ Media was created, to help guide others toward a digital future. It’s not easy to adapt, but it’s necessary. At one time there was talk of cord cutters, those people who moved entirely away from older forms of broadcasting like cable TV and radio, into consuming digital content using streaming apps like Netflix or Spotify. Now people don’t cut cords, they just never plug them in. “You start to realize that less than 2 percent of the people under the age of 22 have cable or DirectTV. … I started thinking, ‘my way is the old way,’” Dave Palet said. “I can sit there and be The Last of the Mohicans, or I can sit there and adjust.” Dave and Jeff left XTRA 1360 in August 2016. When Dave first mentioned doing a podcast to his co-host, Jeff’s answer was “no way” because he looked at it as a step backward from their prior radio gig. Eventually the pair saw eye-to-eye and they made the smart choice of moving into podcasting and distributing their own content online. Now the Dave and Jeff Show isn’t even trying to get back on the radio. Why would they, when they can reach their fans on their own whenever they want? They’ve since had more than 2 million downloads of their Dave and Jeff Show podcast. “We never had that kind of response in radio,” Dave Palet said. “This is around the world, this isn’t just San Diego.” Now Dave said they’re following in the footsteps of Cali BBQ Media, by incorporating high-quality video and other content into the mix so they can broaden their ability to reach audiences in new ways. Lending a Hand Through Media: Dave Palet and Jeff Dotseth have done a lot to give back using the reach of their popular show. They continue that mission however they can. For their 20th anniversary in 2018 everyone who donated $25 was invited to a specia...

How To Plan And Set Goals You Can Achieve In 2020 With the new year comes new goals and resolutions. This episode's guest offers new ways and suggestions to help you plan and set goals you can achieve in 2020. Many salespeople don't realize that sales is easy if you follow a basic formula. Typically, however, sales reps have a habit of following the bouncing ball their prospects are throwing despite the many times it can lead to a dead end.  Dave Mattson started out as a client at (David) Sandler Training and he's been with the company for 30 years. He worked his way up the organization and became a partner in 1994. He had an opportunity to work with Dave for six years before David passed away in 1995. Dave purchased the company in 2012 and is currently the Brand Manager and CEO. They have 265 training centers globally and just last year, they trained 31,000 people and streamed their training to 19,000 people.  This streamed training is becoming the way of the world, especially with the technology that is currently available. As a result, people in their system are represented by different age groups, different cultures, and different countries. Dave's company creates content that is accessible in whatever format their clients need. For example, younger clients prefer several 4-minute micro trainings, versus a 45 minute lesson. With that knowledge, Sandler made 2,700 micro-learning lessons and added it to their suite of products and services.  Sales strategies keep evolving so Dave and his company must keep up with new trends.  With Sandler being one of the longest running companies, many people in the industry may view them as “dinosaurs” but year after year, they win awards for best sales training, management, and coaching. They clearly have the expertise to do it right.  Importance of goal setting and planning From a CEO's perspective, planning is imperative to make sure all the different groups in the organization know where they're going. The assumption is that you have great salespeople working for you, competent individuals, but you have to make sure  they are all heading in the right direction. It is the leader's responsibility to see all the working parts. Each group needs to be assigned their tasks so everyone ultimately moves toward the organization's goals.   As a leader, you need to set up a strategy on how to plan and set goals you can achieve in 2020. Layout the benchmarks you want your salespeople to achieve and how you intend to get there.  Show your team the contingency plans so they can better define daily goals for themselves. When the entire team has accountability, planning becomes a “we” exercise. The more you socialize it, the more people get involved. Dave suggests that for your corporate goal to become successful, each salesperson needs to link their commissions to personal goals that will keep them motivated.  A great question is, “If you earn your $250,000 commission, what are you going to do once you have your money?” Being able to visualize something that is meaningful to them, helps to keep up the momentum. There are two reasons why people leave a company.  The first is that they don't feel like they're being stretched. The second is they don't respect the person they work for. Sales leaders have to think of ways to motivate their sales reps to achieve their goal, not only for the organization but for individual goals as well.  When the team doesn't play their role  The most common reason people say they don't play their role say is they don't have enough time. There has always been a serious time compression problem in sales. Many magazines claim that the top 3% of all producers are the people who have written down their goals so 97 out of 100 people don't. This tells you how difficult the job of a sales leader is in an organization. They are in charge of producing revenue from people they can't control.  Sales leaders need to find a way to motivate their people to make the organization's plan a success.  The planning process The first thing you can do to plan and set goals that you can achieve in 2020 is to think about the different buckets of goals. What are the categories that are most important to you?  Job promotion? Family? Purchases? Think of the things you want to do in those areas and mind map. Doing this allows you to free your inhibitions and get comfortable with the things you want to do. It's the fastest way you can brainstorm. Using your dream board or a journal, start putting these buckets in order of priority.    As a CEO, Dave usually focuses on no more than five goals. This allows him to really focus. Goals are more achievable when you don't have a broad list that can serve as a distraction.  Have your mind map, narrow your goals to five, and have some plan of action. Break your plans down quarter by quarter, month to month, and day to day. If you can hit your goals for Q1, then you know you're on track. If not, plan out your contingency and look for the people who can help you get refocused.  The problem with setting annual goals is, while there's nothing wrong with that, these goals are a long way off and you don't get to feel a daily win.  Become a behaviorist  Say you have a goal of $10 million. You may have a monthly goal of  $850,000. That may mean six sales a month and 24 presentations. Getting in front of people is part of the plan but you can't control all aspects of that goal.  For example, you can't control how your prospect will respond. You can't control anything but your own behavior. An option is, then, is to take a financial goal is and then reverse engineer. What are the daily goals you need to meet? Make little daily goals because you may not be able to control the outcome but you can control your behavior every single day.  Sales reps from any company can break down their annual goal and reverse engineer to a daily behavior. Doing this will help them reach their quota faster. When setting goals, what matters most is your attitude and behavior. A sales rep must have a balanced mindset and do the things he is supposed to do on a daily basis.    Balance between realistic and stretch goals  You need to know the distinction between a stretch goal and a realistic goal is. Stretch goals are reachable in longer time frames and while that is okay, you still need realistic goals that you can hit.  Sandler taught Dave how to make some stretch goals.  When Dave was 70% to his goal, David would move the target even further. Sandler didn't do it to be discouraging but, instead, he'd encourage Dave to keep moving because he knew Dave had the momentum to do even better.  Remember to move slowly and celebrate your success.  Goals are there to adjust. Be careful of setting goals that are too low just to feel good about yourself.  Motivate yourself to reach your goals Motivating yourself is a great idea way to reach your goals. Verbalize and publish your goals. Some people write down their goals in a journal so they can track their progress. It's also good to have people around you who will hold you accountable to your goals and keep challenging you. They can be your partners, your colleague, or anyone else who won't shy away from calling you out.  It's also important to be able to adjust in the event you don't achieve your goals. Failing isn't a bad thing when it offers an opportunity to make the adjustments you need to get closer to success. These tweaks are the way to get back on track. To plan and set goals you can achieve in 2020 write out your goals and create a plan of action. That will be your guide. Verbalize your goals too and make sure to break them down into achievable, daily goals. Believe in yourself and remember the Success Triangle: Attitude-Behavior-Technique. Know that it's okay to fail. You are going to fail more than you win and the failures are not necessarily a negative to your goal setting. They just let you know it's time to adjust.  We may be “dinosaurs” but we're still winning awards year after year for our sales training, management, and coaching. #SalesCoaching “How To Plan And Set Goals You Can Achieve In 2020” episode resources Dave Mattson recently finished his book entitled The Road to Excellence. It's a playbook to help small entrepreneurs take their businesses from where they are today to where they want to be in three to five years. He also just published the book Success Cadence, he wrote it with two other business minded people from the company called Splunk, they were able to take their company from 30 million to 1.2 billion in just five years. This book is about how to turn your organization and yourself as a producer into a sales focused machine and find people who are willing and able to do what it takes to succeed.  Reach out to Dave Mattson via his LinkedIn profile. You can also email him directly at Dmattson@sandlercut.com.  If you have more sales concerns, you can also talk to Donald about it via LinkedIn, Instagram, Twitter, and Facebook for any sales concerns.  This episode is brought to you in part by TSE Certified Sales Training Program. It's a course designed to help new and struggling sellers to master the fundamentals of sales and close more deals. Sign up now and get the first two modules for free! You can also call us at (561) 570-5077.  We have a new semester beginning in January and we would love to have you and your team join us. Follow this link to apply to the program.  We'd love for you to join us for our next episodes so tune in on Apple Podcast, Google Podcast, Stitcher, and Spotify. You can also leave comments, suggestions, and ratings to every episode you listen to.  You can also read more about sales or listen to audiobooks on Audible and explore this huge online library. Register now to get a free book and a 30-day free trial.  Audio provided by Free SFX and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.

AADOM Radio & Kleer Present: Dave Monahan, CEO of Kleer Podcast Summary: There is tremendous value for patients and a practice when you implement an in-house Membership Plan. A Membership Plan gives you the ability to drop discount plans that are bad for patients and your practice. Uninsured patients get the coverage they want, visit more often, and accept more cases. You have heard great things about Membership Plans. Maybe it’s been a few months or years since you launched your current plan. You might have some members and they are getting care, but can your Membership Plan perform better? Key Objectives: This podcast will cover the following topics: • The problem for your practice and your uninsured patient – the facts and statistics impacting your patients and your practice • How Membership Plans can make a positive difference and provide patients with the coverage and care they want • Real-life examples of AADOM member-led practices and their offering of Membership Plans • Best practices and options for deploying a Membership Plan Learn More About Dave: Dave Monahan is the CEO of Kleer and has a passion for creating technology-enabled businesses that improve people’s lives. Prior to joining Kleer, Dave served as the President and CEO of FitLinxx, a leader in the wearables market, where he created simple, affordable and connected wearable devices for the medical and sports markets. FitLinxx devices enabled patients to monitor and manage chronic conditions and athletes to monitor and improve their performance. FitLinxx partnered with over 50 leading fitness and health companies to embed Fitlinxx devices and data platform into customized applications. While at Microsoft from 1999 to 2006, Dave developed new product, market and partnering strategies that helped Microsoft and thousands of Microsoft partners enter new markets and grow. Dave is a graduate of the Pennsylvania State University and Loyola University, and resides in the Greater Philadelphia area. Dave is married and has 3 children, ages 12, 14 and 16. When Dave is not coaching or supporting his kids’ activities, he finds time to exercise, travel and play any sport or competitive activity that he or his friends can dream up. Learn More About Kleer: www.kleer.com Learn More About AADOM: www.dentalmanagers.com

Running with an Elite Mindset When Dave Spandorfer was running in college, social entrepreneurship was just stepping into the big scene. Brands like Toms were finding ways to give back to the community, and care about something other than their shareholders wallets, while still staying a successful, for-profit company. Since that time, we have seen a multitude of companies who’ve had success making a profit, while focusing on a cause. Today, it’s almost expected that every big company have a story and a purpose—something more than just pure profit. For Dave, it was all centered around running. He wanted to create a community within the running world that used running as a way to explore the world. He also wanted to give back to those parts of the world he explored. And of course, he wanted a pair of running shorts that weren’t the exact same as everyone else. Together with his running teammate Mike, Dave began the journey of creating Janji, a new running-attire company, with the goal of inspiring people to understand the world more, connecting runners with others, and providing life’s most precious commodity to more people everywhere. Run to Learn We have recently discussed how running is a great way to travel and explore. Whether you are running down newly-paved neighborhoods, taking in breath-taking views in nature, learning about a new city on foot, or dedicating a trip to a race, running provides a unique perspective on the world. Something about seeing buildings, people, and landscapes while running brings you closer to the world than a television, a phone or a car can. The smells, the sounds, and the sights become much more real. Running is a wonderful way to learn about the world, and Dave’s goal was to share that truth with the world in an even bigger way. At Janji, each clothing line is paired with a country. Twice a year, they find local artists to help create new designs for their shorts and tops. These artists then have a chance to share a little bit about their country and culture in the design of the clothing. Run to Connect We all know how close knit the running world is. Try going for a morning run in a new city, a place where you don’t know anyone, and it will be a challenge to not get a few smiles, waves, or good mornings from runners headed the opposite direction. Something about this global sport connects people before they really even meet. At Janji, they work to connect others through running by organizing travel expeditions and teaching their customers about new parts of the world. If finding a smiling runner who was willing to talk about their run with you wasn’t easy enough, they literally put you on a path with like-minded runner/travelers. Next time you run in a new spot, or see a new runner, give them a wave and a hello. They will love it and so will you. And hey, you just might meet a new best friend. Run to Give Back Janji, which means promise in Malay, works with each of the countries it creates product lines with to create more access to clean water. Water is the most important resource, and is often on the mind of the runner. When Dave and Mike ran on a blisteringly hot day during a college championship race, they knew that water had to be their choice for how to give back. Each of us have daily decisions about how we can support social causes. Luckily for the majority of us, it doesn’t have to come by learning how to create clean water for others. Simply doing a little bit of research on the products we purchase and spreading the word when we find people involved in good causes can make a difference. Our small voices and simple decisions are powerful as they spread. What Can Running Do For YOU? So, here’s the never-ending pitch for why you should run: Running will give more to you than you can ever give to it. Sure, you may sweat, stink, get sore, and run out of breath, but the rewards are endless. A community, a healthy body, and vehicle for learning and exploring, a way to give back. These are just a few reasons to get out the door and run.   Resources: Janji Janji on Instagram Janji on Twitter Janji on Facebook Chris McDougall’s Website   Thank you to Bodyhealth, MetPro, and Janji for being the wonderful sponsors of this episode of The Running For Real Podcast.   If you are struggling to recover quick enough from your training, my little secret is to use BodyHealth Perfect Amino to get you there. It contains all the essential amino acids, and is very easy for your body to use and begin the repair process. Click the link and use code TINAMUIR10 for 10% off.   I am very pleased to have MetPro as a sponsor for the Running 4 Real podcast. Yes when this company reached out to me I wasn't too excited about, but with just one phone call conversation with them and they won me over! They are not wanting to guess what to do with your metabolism, the experts at MetPro are there for you to help you reach any of goals or the struggles you may be going through. Click here to receive a FREE metabolic scan of your body as well as a 30 minute consultation with one of the MetPro experts.   JANJI is an official sponsor of the Running 4 Real podcast, I am so excited about this! They visit designers in countries all around the world to help with their upcoming clothing lines and any profit they make off of that design 5% goes right back to that country to supply for their clean water supply. The materials they use are recycled which I LOVE. Go here and use code TINAMUIR for 10% off and if you want to know my favorites click here.   Thanks for Listening! I hope you enjoyed today's episode. To share your thoughts: Leave a note in the comment section below. Join the Running for Real Facebook Group and share your thoughts on the episode (or future guests you would like to hear from) Share this show on Twitter, Facebook, Instagram, or Pinterest. To help out the show: Leave an honest review on iTunes. Your ratings and reviews will really help me climb up the iTunes rankings and I promise, I read every single one. Not sure how to leave a review or subscribe, you can find out here. Thank you to Dave, I look forward to hearing your thoughts on the show.

Can you really take a dream like building a business focused on creating, marketing, and selling MMA bobble heads become a reality? Don’t you have to be some big shot business mastermind to make your dreams a reality? No! On this episode of The Amazing Seller, you’ll hear from Scott as he welcomes his guest, Dave Manley. In his conversation with Scott, Dave opens up about what led him to the world of MMA bobble heads, why he refuses to take no for an answer, what it was like participating in the 5-Minute Pitch, and much more. Don’t miss a minute of this fascinating episode featuring Dave’s story!  5-Minute Pitch  If you’ve been around the TAS community for very long, you know that Scott is passionate about one of his latest endeavors - The 5-Minute Pitch. The 5-Minute Pitch is a show where 32 bootstrapped companies are selected to pitch Greg Mercer, Scott Voelker, Steve Chou, and Mike Jackess, along with a weekly guest judge for the chance to win $50,000. Dave Manley was a finalist on the first season of The 5-Minute Pitch, and he was kind enough to share his honest perspective with Scott as a participant. To get the full story - make sure to listen to this episode of The Amazing Seller!  Refusing to take no for an answer Let’s face it - the journey from an idea to reality is a long one! When Dave was hooked by a plan to create and market bobble heads for MMA fighters - he knew that he was in for a long ride. Dave went to work, creating some prototypes and standing in long lines to meet MMA fighters to get the chance to pitch them his idea. Doors were slammed in Dave’s face time and time again, but he simply refused to give up and take no for an answer. Are you as committed to your business success as much as Dave is? Find out what kept Dave going and what eventually led to his first yes by listening to this episode!  Finally - a yes!  Facing rejection after rejection from small MMA stars and some of the biggest - Dave wouldn’t back down. He knew that at some point he’d get his idea to connect and he’d receive his first, “Yes!” The big moment came when Dave was able to make a pivotal connection through a few friends to Dan Henderson, an MMA legend. The artistry and care that Dave invested into his products impressed Dan so much so that he told Dave that he’d connect him to any MMA fighter he wanted to. Can you believe that? Persistence that paid off! Learn more about Dave’s story and how you can adopt some of his methods by listening to this episode!  How to market your idea Now that you have an idea about what led Dave to the critical moment in his career - the next question is - how do you market this great product? A great product doesn’t do you any good if you can’t get it in front of the right people! On the second part of this two-part interview, you’ll hear from Scott as he sits down with Dave to walk through marketing strategies he can use to take his business to the next level of growth. You’ll want to catch that episode as Scott drops some helpful nuggets of knowledge for sellers like you too! OUTLINE OF THIS EPISODE OF THE AMAZING SELLER [0:03] Scott’s introduction to this episode of the podcast! [3:15] Don’t miss Brand Accelerator Live! [4:30] Scott welcomes his guest, Dave.  [9:00] Dave talks about appearing in The 5-Minute Pitch and how he got started selling bobble heads.  [20:30] Refusing to take no for an answer.  [25:00] Finally getting a yes!  [32:00] How do you market your great idea?  [34:30] Closing thoughts from Scott.  RESOURCES MENTIONED IN THIS EPISODE Brand Accelerator Live Steve Chou The 5-Minute Pitch

Welcome to the Tearsheet Podcast. I'm Zack Miller. A lot of fintech is in your face. It's loud and brash and wants you to know how good it is. When Dave launched, the personal finance manager flew under the radar. To me and to Tearsheet, at least. But 3.5 million registered users turn to Dave to help them track expenses, avoid overdraft fees, and get paid early. But today feels like Dave's coming of age party. The company is launching a full blown bank account, something co-founder Jason Wilk is calling 'Banking for Humans'. In addition to the personal finance functionality Dave is known for, Dave will also help clients build credit by reporting expenses like rent and utilities. The Dave account comes with overdraft protection and helps account holders find side hustles and forecast future expenses. Dave is also announcing a $110 million debt raise from Victory Park to scale the company on its way to become a viable challenger bank in the US. CEO Jason Wilk is my guest today on the Tearsheet Podcast.

The Dental Practice Fixers How does a dental practice know if they have a true periodontal therapy program or if they are just a “prophy palace?” In this episode, The Dental Practice Fixers, Dr. Richard Madow and Dr. David Madow discuss ways to provide better patient treatment AND boost revenue by correctly diagnosing and treating periodontal disease. Most adults in the United States have some form of perio disease – so let’s learn how to treat it correctly – and how to answer the question “Why didn’t my last dentist tell me this?” And then of course there is the “Call Of The Week.” We continue the theme by asking an office manager if they have a soft tissue management program. It’s a weird question, but one word really tripped her up. Most importantly, did she schedule the patient? Listen and find out. How does a dental practice know if they have a true periodontal therapy program or if they are just a “prophy palace?” In this episode, The Dental Practice Fixers, Dr. Richard Madow and Dr. David Madow discuss ways to provide better patient treatment AND boost revenue by correctly diagnosing and treating periodontal disease. Most adults in the United States have some form of perio disease – so let’s learn how to treat it correctly – and how to answer the question “Why didn’t my last dentist tell me this?” And then of course there is the “Call Of The Week.” We continue the theme by asking an office manager if they have a soft tissue management program. It’s a weird question, but one word really tripped her up. Most importantly, did she schedule the patient? Listen and find out. If you have a question that you would like answered on our podcast, please send it in to podcast@madow.com. We will do our best to get yours answered! If you have a question that you would like answered on our podcast, please send it in to podcast@madow.com. We will do our best to get yours answered! Related article: Top Five Reasons You Have A Lackluster Perio Department How Can I Boost My Perio Department? My Soft Tissue Management Program Is Non-Existent! (Dental Practice Fixers Podcast is brought to you by the Madow Center for Dental Practice Success. To find out how we can help to increase the success of your practice check out madow.com or call us at 1-800-258-0060).   [Music playing]   Dr. Richard Madow:  Hey there I'm Doctor Richard Madow; welcome to episode fifteen, season two of the Dental Practice Fixers Podcast. We've got a great question from a listener today, without giving away too much of the question, I'm just going to say that this is something we've encountered in a huge percentage of the dental practices that we work with over the years. When Dave and I visit a practice, when our coaches do, it's something that many of the people don’t realize is an issue, or they realize it’s an issue but they don’t know how to tackle it. I'll just it enough said there, this is something you absolutely need to listen to and we know that it will help your practice. So again, I'm Doctor Richard Madow, I'm here with my partner, friend, co-host I'll leave it up to you to now introduce yourself.   Dr. David Madow:    Doctor Dave, Doctor David Madow, how are you all doing? Thanks so much for being a part of the Dental Practice Fixers, we really appreciate that you’re here joining us, watching or listening, whatever you’re doing, we appreciate you.   Dr. Richard Madow:   All right let’s go and do the questions.   Dr. David Madow:        I'm just going to read the question Rich-   Dr. Richard Madow:   Please.   Dr. David Madow:    It’s a great topic.   Dr. Richard Madow:   It’s a short one but a good one.   Dr. David Madow:    It’s something that we encounter all the time even in our coaching, going into offices, seeing what they're doing, the question is 'I don’t think my soft tissue management prog...

When Dave and Grace first found out they would be parents, they realized nothing mattered more than the arrival of their first child and changed everything in anticipation. A week before Grace gave birth to their son, the Changs discussed the many trials and tribulations of the pregnancy.

In this week’s episode of Recovering from Reality, we get to hear from Dave, the host of the Dopey podcast. Dave and Alexis talk about his recovery journey, if AA is still “anonymous”, and what Dopey is all about. Dave is an awesome guy that has a way of turning the darkest experiences into the funniest stories.   His show Dopey is the perfect mix of discussion and debauchery, and has become one of the best recovery podcasts out there. At least we think so! I mean, he had Jaime Lee Curtis as a guest, how much better can you get? Recently, the show’s shift from silly to serious came with Chris’ tragic death. Dave has had to find a happy medium between laughter and mourning the loss of his friend. But it’s this vulnerability about his struggles that resonates with listeners the most. Back in the early days of Dave’s AA experience, he found himself shying away from the identity of “former addict”. There is still such a stigma around addiction, that he knew it would be hard to find work if he came out about it. This stigma is one that ordinary people face every day. And it is where the “anonymous” in Alcoholics Anonymous comes into play. Anonymity helps protect the people that are trying to get their lives back on track. Yet unfortunately as a public figure, Alexis didn’t have much of a choice in this department. She was recovering in the public eye, and everyone watched her struggle. Now after much growth, Alexis embraces her sobriety and her ability to speak out. She is out and proud about sobriety! And without people like her and Dave, the stigma will never end. Dave had a slightly different experience with anonymity. He attributes the program to his sobriety now, and took his anonymity very seriously in the beginning. An old sponsor told him that if he opened up and then relapsed while recording Dopey, he would be giving the 12-step fellowship a bad name. An old boss of his even said, “Once a junkie, always a junkie.” Sure, Dave was afraid of relapse and the risk of coming out about his issue, but after Chris’ death, he truly realized being vulnerable is really important to helping others. Chris was someone who knew all too well how important sobriety is, yet he couldn’t defeat his demons. He was 4 years sober when he relapsed, and died quickly after. Dave was in shock, and soon began to realize that not everyone recovers. This is what motivated him to continue with Dopey. The message of death is the strongest he could send to his listeners. And fighting through the mourning and grief and coming out with joy on the other side is truly inspirational. Remember, Alcoholics Anonymous is not the only method of healing. While AA helped Alexis in early recovery, she discovered her spiritual practice and holistic approach to be most helpful. But both Dave and Alexis agree that whatever works for you is what’s most important. Now that the whole world knows their story, Dave and Alexis have to share it with those most important to them: their children. While Dave’s 9-year old is too young to know all the details, she does know that her dad is sober and that he goes to meetings. Likewise, Alexis’ 6-year old daughter knows that her mom and dad don’t drink and they help other people stop drinking at Alo Recovery Center. Keeping things light and matter of fact with children is key. When Dave got clean, he realized he was doing the best he could do on drugs for 41 years. Now, he wants to see what his best is without them, in the next chapter of his life. If it weren’t for his desire to be a good father, he wouldn’t have gotten clean. He knew getting sober was the only way. Finally, Dave appreciates the adventure of sober living. He sincerely enjoys his life, and showing his genuine self to the world. “We spend so much time here on earth, frustrated about the highs and lows of living and expect life to be a certain way. But if everything was on a straight path, wouldn’t it be so boring?” It would feel more like death than life. “If you were happy all the time, there would be no happiness. Because you can’t compare the feeling to anything else.” We have to feel the lows to know the highs, and being sober allows you to check in with those emotions instead of check out from them. Instead of just living “bleh” life on drugs, you can live a beautiful life full of all the feels! With Dopey, Dave uses his voice to help others, because so many people helped him along the way. He spreads the message that if you are addicted to something, there IS joy on the other side. …And that looking back and laughing at our old, crazy selves can bring the greatest healing of all! #ANDSOITIS If you or someone you love needs help, please go to alorecovery.com  

How do you build an audience when you don’t yet have a product? This week on the Better Product podcast, we’re talking with Dave Gerhardt (@davegerhardt), VP of Marketing at Drift and author of Conversational Marketing. When Dave, a.k.a “DG”, started with Drift, there was no product. Yet his first assignment was to build an audience. So, how did he do it? He started by asking questions. Just like when you go to build your product, you talk to who you think the end user is. You ask them questions, you seek to understand their pain. Then you build, or, in this case, you create the content. You’ll learn how DG focused his content to serve their future product users. In doing so, he built an established audience who already trusted Drift as a brand. So when it was time to launch the product, they already had users in place. If you feel like you’re fighting a product feature war - or just struggling with marketing in general - this episode is a must-listen. Connect with Dave Learn more about Drift Connect with Christian Connect with Anna Learn more about Innovatemap

Dave Spaulding was a part of law enforcement for 36 years. During that time he was on his agency’s SWAT team, worked narcotics and was a trainer. Dave has gone to multiple schools and taught at law enforcement conferences and seminars. When Dave retired, he went on to become a full time instructor and opened his own training company, Handgun Combatives. In addition, Dave has written for numerous gun magazines such as Combative Handguns and S.W.A.T. Magazine. Dave has developed sights and trigger parts for Glocks and other handguns. Links mentioned in the episode: https://handguncombatives.com/ http://www.shooterssummit.com Please SUBSCRIBE

With Dave out most of the week, Common Radio gets into the Michael Jackson doc, emergency shituations and Game of Thrones. When Dave returns from a pizza convention, he addresses the latest Barstool controversy where our social media team offered a blue checkmark a $50 gift card to the Barstool store to help get a copyright strike removed. The West Virginia viceroy came into the office for an interview, and Dave makes him apologize to Frankie for calling his girlfriend ugly.

Dave Pittman is a masterful song crafter with a world-class singing voice that may have never been realized. When Dave was young, he was bullied because of his battle with Tourette Syndrome. It got so bad that at age 10, he attempted to end his own life. Now, Dave is a beacon of light and hope for anyone who hears his powerful voice and testimony. As an American Idol contestant, Dave is no stranger to the spotlight, and today we champion all the wonderful things Dave has to share. His new album is available now. Learn more at www.davepittmanlive.com The Song Revolution Podcast is dedicated to helping you grow as a songwriter and worshiper, so to take it to the 'next level', we will now be releasing our podcast on Mondays. Our goal is that this podcast is something for you to look forward to on your Mondays morning commute, workout, or new-week routine. Tap into massive resources, increase your inspiration and creativity, and be part of a thriving community of dedicated Christian songwriters by joining NCS Membership today! Share your songs, experience live and interactive monthly masterclasses, read powerful songwriting articles, watch videos, and get discounts on events and other resources as part of your NCS Membership benefits! Click here to read more and join today! www.nashvillechristiansongwriters.com/membership We are exploring exciting new partner sponsorships that will provide even more growth opportunities for you as you journey with us. As early adopters, you are sitting in prime position to reap the greatest benefit for your time and investment, so don't wait to get involved! How to get involved Join the Successful Christian Songwriters Group on Facebook and continue the discussion! www.facebook.com/groups/SuccessfulChristianSongwriters Check out all of the resources for you to become the songwriter you were meant to be at www.nashvillechristiansongwriters.com   If you liked this episode, be sure to subscribe and leave a quick review on iTunes. It would mean the world to hear your feedback and we’d love for you to help us spread the word! MUSIC CREDITS: DIFFERENT KIND OF LOVE (Featuring Seth & Nirva) by Tyrus Morgan, Chad Mattson and James Tealy admin by Right Angle Music (ASCAP) Centricity Publishing (ASCAP) (admin@CapitolCMGPublishing.com) Centricity Songs (BMI) (adminCapitolCMGPublishing.com)   FALL TO PIECES Dave Pittman, David Ray eTIPP (SESAC) Six Eighteen Music (ASCAP)   I'D RATHER HAVE JESUS (Public Domain)   HOPE'S SONG David Ray SIx Eighteen Music (ASCAP)

Listen to part two of my private coaching session with Nic Fitzgerald. The lessons I shared with him here are the same ones I would share with you if we could meet face to face. On today’s episode Russell continues his chat with Nick Fitzgerald and gives him a list of seven things he can do to help his business grow. Here are some of the awesome things to look forward to in this episode: What a few things that Nick got close to doing totally right, but missed a few key elements. How Nick can collaborate with others in the Two Comma Club X to be able to grow his customer list. And how Russell went from being a nobody, to having Tony Robbins call him to ask for help and how Nick can use that advice to advance his own business. So listen here to find out what the 7 things are that Nick and anyone else can do to grow a business. ---Transcript--- Hey everybody, welcome to Marketing Secrets podcast. I’m so excited, I’m here on stage right now at the Two Comma Club X event with Mr. Nick Fitzgerald onstage. A year ago I gave a podcast to him about how to make it rain and this is section number two. Now those of you who don’t know, in the last 12 months since I did that podcast he’s been making it rain and he’s been changing his life, his family’s lives, but more importantly, other people’s lives as well. And it’s been really cool, so that’s what we’re going to cover today during this episode of the podcast. So welcome back you guys. I’m here on stage with Nick Fitzgerald, so excited. So I made a list of seven things that if I was to sit in a room with him in front of a whole bunch of people I’d be like, “Hey Nick, you’re doing awesome, but here’s some things to look at that I think will help you a lot with what you’re doing.” So number one, when Nick first kind of started into this movement that he’s trying to create, I don’t know when it was, if you created this before or after. When did you create the Star Wars video? Nick: This was, we talked in July, it was September/October. So a few months later. Russell: How many of you guys have seen his Star Wars video? Okay, I’m so glad. For those who are listening, about 10% of the room raised their hand, the other 90% who are friends and followers and fans of Nick have never seen the Star Wars video. His Star Wars video is his origin story and it is one of the best videos I have ever, by far the best video I’ve seen him do, it is insanely good. It comes, do you want to talk about what happened in the video? It’s insanely good. Nick: So I told the story of, I’m a huge Star Wars nerd, so if you didn’t know that, now you do. When I was young my grandma who lived in the same neighborhood as me, she took me to go see Return of the Jedi in the movie theater and I was such a Star Wars nerd, even at a young age, that when I was playing at the neighbors house, and you know, it’s the 80s, so mom and dad are like, “Nick, come home for dinner.” That kind of thing, I would ignore them. I would not come home until they called me “Luke”. No lie. I would make them call me Luke, or I would ignore them. I would not hear them. Russell: Had I known this in high school I would have teased him relentlessly. Nick: So my grandma took me and I remember going and it was so fun because we took the bus, it was just a fun thing. And we went and I just remember walking in and handing my ticket to the ticket person. And then popcorn and just the smells of everything. And again, this is the 80s so walking in the movie theater; I almost lost a shoe in the sticky soda, {sound effects} going on. I just remember how my feet stuck to the floor and all that stuff. And then just being so excited to see my heroes on the big screen and Dark Vader, I just remember watching it. This is such a silly thing to get emotional about, but you know I remember the emperor and Darth Vader dying and all that stuff. It was just like, ah. It was a perfect day. Sorry sound dude. But it was just a perfect day with my grandma who has always been dear to me. So the purpose of that video, I’d put it off for a long time. I knew I needed to tell my own story if I’m going to be helping somebody else tell theirs. And I put it off for a long time, because working through things, I was afraid that if it sucked, if the story was terrible, if the visuals were crappy, that was a reflection on me and my skills. I had worked on a bazillion Hallmark Christmas movies, you know how they put out like 17 trillion Christmas movies every year, if one of those sucks, no offense, they’re not riveting television. Russell: They all suck. Nick: That wasn’t a reflection on me, I was just doing the lighting or the camera work. I didn’t write the story, it wasn’t my story. But this was me, so I put it off for a long time because I knew if I didn’t execute how I envisioned it, that it would reflect poorly on me, and it would be like I was a fraud. So the purpose of the video, there were three purposes. One to tell a story and get people to connect with me on a personal level. As I told that story here, how many of you remembered your feet sticking to the floor of a movie theater? How many of you, when I talk about the smell of popcorn and that sound, you felt and heard and smelled that. So it was one thing, I wanted people to connect with me and just see that I was just like you. Then I wanted to show that I could make a pretty picture. So I had that and I used my family members as the actors. And then I went and talked about how…and then I wanted to use it to build credibility. I’ve worked on 13 feature films and two television series and shot news for the NBC affiliate and worked in tons of commercials. So I’ve learned from master story tellers and now I want to help other people find and tell their story. And then I showed clips of stories that I tell throughout the years. So that was, I just remember specifically when I finally went and made it live, I made a list of about 20 people, my Dream 100 I guess you could say. I just wanted to send them and be like, “Hey, I made this video. I would love for you to watch it.” And Russell’s on that list. So I sent that out and made it live and then it was just kind of funny, it didn’t go viral, I got like 5000 views in a day, and it was like “whoa!” kind of thing. But it was just one of those things that I knew I needed to tell my story and if I wanted to have any credibility as a story teller, not as a videographer, but as a story teller, being able to help people connect, and connect hearts and build relationships with their audience, I had to knock it out of the park. So that was my attempt at doing that. Russell: And the video’s amazing, for the 10% of the room who saw it, it is amazing. Now my point here for Nick, but also for everyone here, I wrote down, is tell your story too much. Only 10% of the room has ever seen that video or ever heard it. How many of you guys have heard my potato gun story more than a dozen times? Almost the entire room, for those that are listening. Tell your story to the point where you are so sick and tired of telling the story and hearing it, that you just want to kill yourself, and then tell it again. And then tell it again. And then tell it again, because it is amazing. The video is amazing, the story is amazing. How many of you guys feel more connected to him after hearing that story right now? It’s amazing. Tell t he story too much. All of us are going to be like, “I don’t want to hear the story. I don’t want to tell the story again.” You should be telling that story over and over and over again. That video should be showing it. At least once a week you should be following everyone, retargeting ads of that video. That video should be, everyone should see it. You’ve got 5,000 views which is amazing, you should get 5,000 views a day, consistently telling that story, telling that story. Because you’re right, it’s beautiful, it’s amazing and people see that and they’re like, “Oh my gosh, I need that for my business. I need to be able to tell my story the way he told that story, because the connection is flawless.” And I think my biggest thing for you right now, is tell your story more. Tell that thing. You’re telling good stories, but that story, that’s like your linchpin, that’s the thing that if you can tell that, it’s going to keep people connected to you for forever. Anyone who’s seen that video, you have a different level of connection. It’s amazing, it’s shot beautifully. You see his kids looking at the movies, with lights flashing, it’s beautiful. So telling your story more, that’d be the biggest thing. It’s just like, all the time telling that story over and over and over again. That’s number one. Alright, number two, this one’s not so much for you as much for most of everybody else in here, but number two is that energy matters a lot. I’m not talking about, I’m tired during the day. I’m talking about when you are live, or you are talking in front of people, your energy matters a lot. I was hanging out with Dana Derricks, how many of you guys know Dana, our resident goat farmer? By the way, he’s asked every time I mention his name is please not send him anymore goats. He’s gotten like 2 or 3 goats in the last month from all of our friends and family members here in the community. Please stop sending him goats. He loves them but he doesn’t want any more. Anyway, what’s interesting, I was talking to Dana, and he’s like, “Do you know the biggest thing I’ve learned from you?” and I’m like, “No. what?” and I thought it was going to be like dream 100 and things like that. No, the biggest thing that Dana learned from me, he told me, was that energy matters a lot. He’s like, “When I hang out with you, you’re kind of like blah, but when you get on stage you’re like, baaahh!” and I started telling him, the reason why is when I first started this career, in fact, I have my brother right now pulling all the video clips of me from like 12 or 13 years ago, when I had a shaved head and I was awkward like, “Hi, my name is Russell Brunson.” And we’re trying to make this montage of me over 15 years of doing this and how awkward and weird I was, and how it took 8-10 years until I was normal and started growing my hair out. But I’m trying to show that whole montage, but if you look at it like, I was going through that process and the biggest thing I learned is that if I talked to people like this, when you’re on video you sound like this. The very first, I think I’d have an idea and then I’d just do stupid things. So I saw an infomercial, so I’m like I should do an infomercial. So I hired this company to make an infomercial and next thing I know two weeks later I’m in Florida and there’s this host on this show and he’s like the cheesiest cheese ball ever. I’m so embarrassed. He asked me a question and I’m like, “Well, um, you know, duh, duh…” and he’s like, “Whoa, cut, cut, cut.” He’s like, “Dude, holy crap. You have no energy.” I’m like, “No, I feel really good. I have a lot of energy right now.” He’s like, “No, no you don’t understand. When you’re on tv, you have to talk like this to sound normal. If you just talk normal, you sound like you’re asleep.” I’m like, “I don’t know.” So we did this whole infomercial and he’s like all over the top and I’m just like, trying to go a little bit higher and it was awkward. I went back and watched it later, and he sounded completely normal and I looked like I was dead on the road. It was weird. Brandon Fischer, I don’t know if he’s still in the audience, but we did…Brandon’s back here. So four years ago when Clickfunnels first came out we made these videos that when you first signed up we gave away a free t-shirt. How many of you guys remember seeing those videos? I made those videos and then they lasted for like four years, and then we just reshot them last week because it’s like, “Oh wow, the demo video when we’re showing CLickfunnels does not look like Clickfunnels anymore. It’s completely changed in four years.” So Todd’s like, “You have to make a new video.” I’m like, “I don’t want to make a video.’ So finally we made the new videos, recorded them and got them up there and we posted them online, and before we posted them on, I went and watched the old ones, and I watched the old ones and I was like, “Oh my gosh, this is just four years ago, I am so depressing. How did anybody watch this video?” It was bad, right Brandon. It was like painfully bad. I was like, “oh my gosh.” That was just four years ago. Imagine six years ago, or ten years. It was really, really bad. And when I notice the more energy you have, the more energy everyone else has. It seems weird at first, but always stretch more than you feel comfortable, and it seems normal, and then you’ll feel better with it and better with it. But what’s interesting about humans is we are attracted to energy. I used to hate people talking energy talk, because I thought it was like the nerdy woo-woo crap. But it’s so weird and real actually. I notice this in all aspects of my life. When I come home at night, usually I am beat up and tired and worn out. I get up early in the morning, and then I work super hard, I get home and I get out of the car and I come to the door and before I open the door, I’m always like, Okay if I come in like, ugh, my whole family is going to be depressed with me.” They’ll all lower to my energy level. So I sit there and I get into state and I’m like, okay, whew. I open the door and I’m like, “What’s up guys!! I’m home!” and all the sudden my kids are like, “Oh dad’s home!” and they start running in, it’s this huge thing, it’s crazy, and then the tone is set, everyone’s energy is high and the rest of the night’s amazing. When I come in the office, I walk in and realize I’m the leader of this office and if I come in like, “Hey guys, what’s up? Hey Nick, what’s up?” Then everyone’s going to be like {sound effect}. So I’m like, okay when I come in I have to come in here, otherwise everyone is going to be down on a normal level. I have to bring people up. So we walk in the office now and I’m like, “What’s up everybody, how’s it going?” and I’m excited and they’re like, “Oh.” And everyone’s energy rises and the whole company grows together. So l love when Dave walks through the door, have you guys ever noticed this? When Dave walks through the door, I’m at a 10, Dave’s like at a 32 and it’s just like, he wakes up and comes over to my  house at 4:30 in the morning to lift weights. I sleep in an hour later, and I come in at 5:45 or something, and I walk in and I’m just like, “I want to die.” And I walk in and he’s like, “Hey how’s it going?.” I’m like, “Really good man. You’ve been here for an hour.” And all the sudden I’m like, oh my gosh I feel better. Instantly raised up. It’s kind of like tuning forks. Have you noticed this? If you get two tuning forks at different things and you wack one, and you wack the other one, and you bring them close together, what will happen is the waves will increase and they end up going at the exact same level. So energy matters. The higher your energy, the higher everyone else around you will be, on video, on audio, on face…everything, energy matters a lot. So that’s number two, when you’re making videos, thinking about that. Alright number three, okay this, you were like 90% there and I watched the whole thing and I was so excited and then you missed the last piece and I was like, “Oh it was so good.” So a year after that Facebook message came, you did a Facebook live one year later to the day, and he told that story on Facebook live. And I was like, “Oh my gosh this is amazing.” And he told that story, and he was talking about it, and I was emotional, going through the whole thing again. This is so cool, this is so cool. And he told the story about the podcast, and this podcast was an hour long, and the thing and his life changed and all this stuff… And I know that me and a whole bunch of you guys, a whole bunch of entrepreneurs listened to this story and they’re at bated breath, “This is amazing, this is amazing.” And he gets to the very end, “Alright guys, see you tomorrow.” Boom, clicks off. And I was like, “Aaahhh!” How can you leave me in that state?  I need something, I need something. So the note here is I said, make offers for everything. Think about this, at the end when you ended, and everyone’s thinking, I want to hear that episode, where is that? How would it be? Now imagine you take the opportunity at the very end that says, “How many of you guys would like to hear that episode where Russell actually made me a personal podcast? And how many of you guys would actually like if I gave you my commentary about what  I learned and why it was actually important to me? All you gotta do right now is post down below and write ‘I’m in.’ and I’ll add you to my messenger list and I’ll send you that podcast along with the recording where I actually told you what this meant to me.” Boom, now all those people listening are now on his list. Or they can even go opt in somewhere. But all you did was tell the story and everything and we were all sitting with bated breath and I was just like, at the end make the offer. You guys want the stuff I talked about, you want the thing? You want the thing? And then you send them somewhere and now you captured them and consider them longer term and you can do more things with them. It was like, hook, story, dude where’s my offer? Give me something. But it was awesome. How many of you guys felt that way when you listened to that thing and you’re just like, “I don’t even know where to find that episode. Russell’s got eight thousand episodes everywhere, I don’t even know where to look for it.” You could have been like, here’s the link. Just the link….if you guys can’t figure out how to make an offer, go listen to a whole bunch of stuff, find something amazing and be like, “oh my gosh you guys, I was listening to this Tim Ferris podcast, he did like 800 episodes, every one is like 18 hours long, they’re really hard to listen to, but I found this one from 3 ½-4 years ago where he taught this concept and it was insane. It was amazing; I learned this and this. How many of you want to know what that is? Okay, I have the link, if you message me down below I’ll send you the link to exactly where to find that episode.” Everyone will give it to you. You’ll be like, “But it’s free on the internet Russell.” It doesn’t matter. You know where it’s at and they don’t. They will give you their contact information in exchange for you giving them a direct link to the link. Back before I had anything to give away for opt ins, guess what I used to do. I used to go to YouTube and I would find cool videos from famous people. One of my favorite ones we did was I went and typed in YouTube, “Robert Kiyosaki” because he was one of my big mentors at the time. And there was all these amazing Robert Kiyosaki videos on YouTube for free. Tons of them. Hour long training from Robert Kiyosaki. Four hour long event from Robert Kiyosaki. All this stuff for free listed in YouTube. So I made a little Clickfunnels membership site, I got all the free videos and put them inside a members area and just like, “Tab one, Robert Kiyosaki talking about investing, Robert kiyosaki talking about stocks, Robert Kiyosaki talking….” And I just put all the videos in there and made a squeeze page like, “Hey, who wants a whole bunch of free, my favorite Robert Kiyosaki videos?” and I made a little landing page, people opt in, I give them access to the membership site, and then I went and targeted Robert Kiyosaki’s audience and built a huge list off his people. Dream 100. Imagine with Dream 100 instead of doing just one campaign to all the people, if each person in your dream 100 you made a customized membership site with the free content right now, be like, “Hey, you’ve listened to a lot of Grant Cardone, he’s got four podcasts, 5000 episodes, there’s only four that are actually really, really good. Do you guys wan tto know what they are? Opt in here, I’ll give you the four best episodes of all. I currated all these for you to give you the four best.” And target Grant’s audience with that, now you got all his buyers coming into your world. Is that alright, is that good. Alright number four ties along with this. Number four, start building a list ASAP. I don’t think I’ve ever seen you do a call to action to get a list anywhere, have I? After today’s session you’re …..just build a list. If you got nothing from this event at all, every time you do a hook and story, put them somewhere to build a list, because that’s the longevity. Because that’s where if Zuckerberg snaps his finger and you lose all your fans and followings and friends, and all the sudden you’re trying to build over somewhere else, it won’t matter because you’ll have those people somewhere external and now you can message them and bring them back into whatever world you need them to be at. But that’s how you build stability in business. It’s also how you sell this time, you want to sell it the next time and the next time, the list is the key. Funnel Hacking Live, the first Funnel Hacking Live it was a lot of work and we sold out 600 people in the room, and we kept growing the list and growing the list, the next year we did 1200. Then we did 1500, last year was 3000, this year we’re going to be at 5000. We’re building up the list and building up pressure and excitement and then when you release it, it gives you the ability to blow things up really, really fast.  Okay, that was number four. Okay number five, I wrote down integration marketing, adding to other’s offers to build a buyer list. So this is a little sneaky tactic we used to back in the day when I didn’t have my own list, but I had a couple of skills and talents which you do happen to have, which is nice. If you have no skills this won’t work, but if you have skills you’re lucky. So Frank Kern used to do this as well. Frank is sneaky. He used to do this all the time and I saw him doing it and I’m like, “Oh my gosh, he’s brilliant.” So Frank did a one hour presentation somewhere and he called it Mind Control, it wasn’t Mass Control, but it was something like about how to control the minds of your prospects through manipulation and something sneaky. And the title alone was amazing. It was a one hour presentation he gave somewhere. And he put it on these DVDs and what he did, he went to like Dan Kennedy and he’s like, “Hey Dan, you have all of your buyer and you send them this newsletter every single month,” at the time they had 13000 active members, these were their best buyers. He’s like, “This DVD I sell for like a thousand bucks. Do you want to give it to all your people for free?” And Dan’s like, “sure.” And all the sudden the next month, Franks got his best CD with his best stuff in the mailbox of the 13000 best customers, every single person that Dan Kennedy’s been collecting for the last 15 years. So think about this. With your skill set, look at the other people in the market, all the dream 100 who are doing things and how do you create something you can plug into their offers, and every single time one of those people sell a product, your face is popping up as well. It’s called integration marketing, my first mentor Mark Joyner wrote a book called Integration Marketing, it’s a really fast read. You can read it in an hour, but it will get your mind set thinking about it. How can I integrate with what other people are always doing? Because I can go and make a sell, and make another sell, but I was like, when we launched Clickfunnels I was like, “How can I figure out other people’s sales processes that are already happening and somehow inject myself into all these other sales processes?” That way every single time Steven Larsen sells something or someone else sells something, or all these people are selling something, it always somehow gets flown back to me. I want every product, every course, everything happening in the internet marketing world to somehow have people saying my name. That’s my goal. How many of you guy have been to other people’s events and I’m not there and they say my name? It makes me so happy. I get the instagrams from some of you guys, “Hey so and so just said your name.” I’m like, that’s so good. How have I done that? I spent a lot of my life integrating into everybody’s offers. Initially when I first got started, every single person who had a product, I was an interview in everyone’s product. I was like, looking at people launching a product, specific product launches coming, I’d contact them. Product launch is coming up, “Hey man, is there any way I could do a cool thing for your people? I could create this and give it to you and you could plug it into your product?” and everyone’s like, ‘Sure, that’d be awesome.” And all the sudden, boom, they get 5000 new buyers came in and every single one of them got my thing. They’re hearing my name, hearing my voice and it’s just constant integration. I think about how I met Joe Vitale, I talked about that earlier with the greatest showman. He was in an interview in a course I bought from Mark Joyner, I listened to it, fell in love with Joe Vitale, bought his stuff, given him tons of money over the years, a whole bunch of good stuff because he was integrated in that. So looking at other ways to integrate, the skill set that you already have into other people’s marketing channels because then you’re leveraging anytime any of these partners make a sell, you’re getting customers coming through that flow as well. Cool? Nick: Yeah. Russell: That was number five. Number six, I call this one rainmaker projects, because we talked about rainmaker during the first podcast interview. So rainmaker projects are, and again when I first started my career I did tons of these, where it’s like, I was really good at one piece. For you, you’re really good at video and story telling. And I look out here and be like, okay who is someone else here that is awesome? So and so is really good at making a product on Facebook ads. “You’re really good at Facebook ads, so I’ll do the video for this course, you do the Facebook, you do the actual ads for us.” And then, you’re awesome at doing the traffic and you bring in four or five people, like this little avenger team, and you create a cobranded product together and you launch it and everyone makes a bunch of money, split all the money, 50/50/50/50, that makes more than 100,but you know what I’m talking about, everyone splits the money, everyone splits the customer list and all the sudden you’ve all pulled your efforts, your energy, your talents together and everyone leaves with some cash, and you also leave with the customer list, and that’s when you start growing really, really rapidly. When I started I didn’t have a customer list, I had a very small one. But I had a couple of skill sets so that’s why I did tons of these things. That’s like, if you guys know any of my old friends like Mike Filsaime, Gary Ambrose, I could list off all the old partners we had back in the day, and that’s what we did all the time, these little rainmaker projects. We didn’t call them that back in the day, but that’s what it was. It was just like, we all knew what our skill sets were, and it’s like, let’s come together, let’s make a project. This isn’t going to be how we change the world, it’s not going to be something we’re going to scale and grow, but it’s like, it’s going to be a project, we put it together, we launch it, make some money, get some customers, get our name out in the market, and then we step away from it and then we all go back to our own businesses. It’s not like, that’s why it’s funny because a lot of times people are scared of these. Like, “Well, how do we set up the business structure? Who’s going to be the owner? Who’s the boss?” No, none of that. This is an in and out project where all the rainmakers come together and you create something amazing for a short period of time, you split the money and you go back home with the money and the customers. But it gave you a bump in status, a big bump in customer lists, a big bump in cash and then all those things kind of rise and if you do enough of those your status keeps growing and growing and growing, and it’s a really fast easy way to continue to grow. How many of you guys want to do a rainmaker project with Nick right now? Alright, very, very cool. Alright, and then I got one last, this is number seven. This kind of ties back to dream 100. The last thing I talked about was, and again this is kind of for everyone in the group, is the levels of the dream 100. I remember when I first started this process, I first got the concept and I didn’t know it was the dream 100 back then, but I was looking at all the different people that would have been on my dream 100 list. It was Mark Joyner, Joe Vitale, all these people that for me were top tier. Tony Robbins, Richard Branson, and I was like, oh, and I started trying to figure out how to get in those spots. And the more I tried, it was so hard to get through the gatekeeper, it was impossible to get through all these gatekeepers, these people. I was like, “Man don’t people care about me. I’m just a young guy trying to figure this stuff out and they won’t even respond to my calls or my emails. I can’t even get through, I thought these people really cared.” Now to be on the flip side of that, I didn’t realize what life is actually like for that, for people like that. For me, I understand that now at a whole other level. We’ve got a million and a half people on our subscriber list. We have 68000 customers, we’ve got coaching programs, got family, got friends. We have to put up barriers to protect yourself or it’s impossible. I felt, I can’t even tell you how bad I feel having Brent this morning, “Can you tell everyone to not do pictures with me.” It’s not that I don’t want to, but do you want me to tell you what actually happens typically? This is why we have to put barriers around ourselves. Here’s my phone, I’ll be in a room, like Funnel Hacking Live and there will be 3000 people in the room, and I’m walking through and someone’s like, “Real quick, real quick, can I get a picture?” I’m like, “I gotta go.” And they’re like, “It’ll take one second.” And I’m like, ahh, “Okay, fine, quick.” And they’re like, “Hold on.” And they get their phone out and they’re like, “Uh, uh, okay, uh, alright got it. Crap it’s flipped around. Okay, actually can you hold this, my arms not long enough can you hold it? Actually, hey you come here real quick, can you hold this so we can get a picture? Okay ready, one two three cheese.” And they grab the camera and they’re off. And for them it took one second. And that person leaves, and guess what’s behind them? A line of like 500 people. And then for the next like 8 hours, the first Funnel Hacking Live, was anyone here at the first Funnel Hacking Live? I spent 3 ½ hours up front doing pictures with everybody and I almost died afterwards. I’m like, I can’t…but I didn’t know how to say no, it was super, super hard. So I realize now, to protect your sanity, people up there have all sorts of gatekeepers and it’s hard. So the way you get through is not being more annoying, and trying to get through people. The way you get to them is by understanding the levels of that. So I tried a whole bunch of times, and I couldn’t get in so I was like, “Crap, screw those guys. They don’t like me anyway, they must be jerks, I’m sure they’re just avoiding me and I’m on a blacklist….” All the thoughts that go through your head. And at that time, I started looking around me. I started looking around and I was like, “hey, there’s some really cool people here.” And that’s when I met, I remember Mike Filsaime, Mike Filsaime at the time had just created a product he launched and he had like a list of, I don’t know, maybe 3 or 4 thousand people. And I remember I created my first product, Zipbrander, and I was all scared and I’m like ,”Hey Mike, I created this thing Zipbrander.” And he messaged back, “Dude that’s the coolest thing in the world.” A couple of things, Mike didn’t have a gatekeeper, it was just him. He got my email, he saw it, and he was like, “This is actually cool.” I’m like, “Cool, do you want to promote it?” and he’s like, “Yes, I would love to promote it.” I’m like, oh my gosh. I had never made a sale online at this point, by the way, other than a couple of little things that fell apart. I never actually made a sale of my own product. Zipbrander was my very first, my own product that I ever created. So Mike was that cool, he sent an email to his list, his 5000 person list, they came over, I had this little pop up that came to the site and bounced around, back in the day. I had 270 people opt in to my list from Mike’s email to it, and I think we made like 8 or 10 sales, which wasn’t a lot, but 67 that’s $670, they gave me half, I made $350 on an email and gained 300 people on my list. I’m like, oh my gosh this is amazing. And I asked Mike, “Who are the other people you hang out with? I don’t know very many people.” And he’s like, “Oh dude, you gotta meet this guy, he’s awesome.” And he brought me to someone else, and I’m like, “Oh this is cool. “ and Mike’s like, “Dude, I promoted Zipbrander, it was awesome, you should promote it.” And then he’s like, “Oh cool.” And he promoted Zipbrander. I’m like, oh my gosh, I got another 30-40 people on my list and there were a couple more sales. And then I asked him, “Who do you know?” and there was someone else, and we stared doing this thing and all the sudden there were 8 or 10 of us who were all at this level and we all started masterminding, networking, figuring things out, cross promote each other and what happened, what’s interesting is that all of our little brands that were small at the time started growing, and they started growing, and they started growing. All the sudden we were at the next tier. And when we got to the next tier all the sudden all these new people started being aware of us and started answering our calls and doing things, and Mike’s like, ‘Oh my gosh, I met this guy who used to be untouchable.” And he brought him in and brought them in and all the sudden we’re at the next level. And we started growing again and growing again. And the next thing we know, four years later I get a phone call from Tony Robbins assistant, they’re like, “Hey I’m sitting in a room and I got Mike Filsaime, Frank Kern, Jeff Walker, all these guys are sitting in a room with Tony Robbins and he thinks that you guys are the biggest internet nerds in the world, he’s obsessed with it and he wants to know if he can meet you in Salt Lake in like an hour.” What? Tony Robbins? I’ve emailed him 8000 times, he’s never responded even once, I thought he hated me. Not that he hated me, it’s that he had so many gatekeepers, he had no idea who I was. But eventually you start getting value and you collectively as a level of the dream 100 becomes more and more powerful. Eventually people notice you because you become the bigger people. And each tier gets bigger and bigger and bigger. So my biggest advice for you and for everybody is understanding that. Yes, it’s good to have these huge dreams and big people, but start looking around. There are so many partnerships to be had just inside this room. How many deals have you done with people in this room so far? Nick: Quite a few. Russell: More than one, right. Nick: Yeah, more than one. Russell: Start looking around you guys. Don’t always look up, up, up and try to get this thing. Look around and realize collectively, man, start doing the crossings because that’s how everyone starts growing together and there will be a time where I’ll be coming to you guys begging, “Can you please look at my stuff you guys, I have this thing called CLickfunnels. You may have heard of it. Can you please help me promote it?” And that’s what’s going to happen, okay. So the level of the dream 100 is the last thing, just don’t discount that. Because so many people are like swinging for the fence and just hoping for this homerun like I was, and it’s funny because I remember eventually people would respond to me, that I was trying for before, and they’d contact me. And I was like, oh my gosh. I realized, I thought this person hated me, I thought I was on a black list. I was assuming they were getting these emails and like, “oh, I hate this. Russell’s a scammer.” In my head right. They never saw any of them. Until they saw me, and they reached out to me and the whole dynamic shifted. So realizing that, kind of looking around and start building your dream 100 list, even within this room, within the communities that you’re in, because there’s power in that. And as you grow collectively, as a group, everyone will grow together, and that’s the magic. So that was number seven. So to recap the seven really quick. Number one, tell your story way too much, to the point where you’re so annoyed and so sick and tired of hearing it that everybody comes to you, and then keep telling it even some more. Number two, in everything you’re doing, energy matters a lot. To the point, even above what you think you’re comfortable with and do that all the time. Number three, make offers for everything. Hook, story, don’t leave them hanging, give them an offer because they’ll go and they will feel more completed afterwards. Number four, start building a list, it ties back to the first thing. Make an offer, get them to build your list, start growing your list because your list is your actual business. Number five, integration marketing. Look for other people’s marketing channels and how you can weave what you do into those channels, so you can get free traffic from all the people who are doing stuff. Number five, create rainmaker projects, find really cool things and bring four or five people together and make something amazing. Share the cash, share the customer list, elevate your status, elevate your brand, and it’s really fun to do because you get to know a whole bunch of people. And Number seven, understanding the levels of the dream 100. Find the people at your level and start growing with them together collectively as you do that, and in a year, two years, three years, five years Tony Robbins will be calling you, asking you to make his video and it will be amazing. Does that sound good? Awesome.

When Dave decides Pup Punk is essential personnel only, Nate makes a stink about it and in the process fires ricochet shots at Smitty. This sets off a week full of contentious radio featuring Nate Smitty and Kevin. The week closes out with a recap of Pup Punk's second show in Boston.

Our society, even the health & wellness industry, has set the bar insanely low for what is considered a “normal” healthy body and brain. If it’s possible to feel, think, and operate at a much higher level than “normal” health, why is anyone settling for less? Our guest Chris Keane, Chief Technology Officer of 40 Years of Zen, is a hardcore biohacker who wants to help everyone get to a more optimal level of health, leaving “normal” in the dust. Working with world-famous neuroscientists and biohackers, his team is building the technology that will take neurohacking to the next level. I got to get a taste of this technology three years ago when I did the 40 Years of Zen training myself. Going through the program was an awesome and transformative experience for me, and I cannot suggest it more highly. It is the ultimate brain performance upgrade program out there, embraced by senior executives of major corporations, political leaders, world-class athletes, famous artists and authors, innovators of all kinds, and any other high-performance people who are looking for a further edge. Chris first got into the biohacking scene because he met Dave Asprey years ago, back when he was working in tech before Bulletproof ever existed. When Dave was looking for someone to help him build Biohacked.com, Chris was his guy. Chris had always been pretty fit and felt like he was in good health – but when he and Dave started looking into how biology really works, he started realizing that his definition of well was below where it should be. Fast forward many years and, today, Chris is testing new biohacking tech on himself every single day and he feels better now than he did 20 years ago. Since the modern medical profession isn’t really about prevention or optimizing wellness, it’s time to take the reigns of our health into our own hands. It’s time to redefine your normal. If you know someone who is dissatisfied with the status quo, share this episode with them right now.   Topics Discussed In This Episode: Seeing the differences in your own brain over an extended period of time biohacking Being healthier than we were 20 years ago The potential for stem cell therapy A simple, comprehensive overview of Neurofeedback How trauma (of any kind) creates junk data in your brain & how Neurofeedback cleans it up Getting into a flow state, and what it can do for your creativity How Neurofeedback training reversed the negative impact that racing motorcycles (and occasionally crashing) had on Chris’ brain Chris’ mission to stop junk light How Chris uses TrueDark glasses and a watch to hack his biology & minimize jet lag after long flights Chris’ mission to stop toxic junk light, and why it’s the #1 risk to our health   More about this episode. Watch it on YouTube   THIS SHOW IS BROUGHT TO YOU BY: ALTERRA PURE. 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The easiest, and most effective way you can help is to do this: Go to Lukestorey.com/support and donate towards show production costs Subscribe to the show by clicking “subscribe” in iTunes Write us a review in iTunes Share this show with one friend right now You’d be amazed how much these four simple steps do to help us grow! Here’s the magic link for reviews in iTunes. Or, if you want to get there yourself, you can follow these instructions.   Thank you from the bottom of my heart for listening, and joining me on this journey we call life