Podcast appearances and mentions of johannes leonardo

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Best podcasts about johannes leonardo

Latest podcast episodes about johannes leonardo

On Strategy
On the Spot, May 2025 - Planners talk about brands they've never worked on

On Strategy

Play Episode Listen Later May 18, 2025 53:09


This month, Starbucks and JCPenney. Guest panelists Mary Bakarich, Group Strategy Director at Johannes Leonardo and Christopher Owens, Head of Strategy at TRG join our regular panel of misfits. Thanks to System1 and Tracksuit for making this new series possible. 

Campaign Chemistry
TBWA\Chiat\Day New York CEO Emily Wilcox

Campaign Chemistry

Play Episode Listen Later Nov 6, 2024 28:11


After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWAChiatDay in April this year.Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. campaignlive.com What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US.

On Strategy
Ep#2 Connections Role in Effectiveness

On Strategy

Play Episode Listen Later Jan 8, 2024 40:36


In Ep#2, we talk about how connections planning  is earning its seat at the table. We're joined by department heads Stephanie Ehui of TBWA Chiat/Day, Los Angeles, Jonathan Daly of Johannes Leonardo, NY,  Annex88's Brandon Solis. Thanks to WARC for sponsoring this three episode series. 

Great Minds
EP278: Samira Ansari, Chief Creative Officer, Deutsch New York

Great Minds

Play Episode Listen Later Nov 23, 2023 34:39


An international multi-award-winning creative, Samira has worked across Fortune 500 brands including AB InBev's Michelob Ultra, U by Kotex, ESPN, Virgin Atlantic and P&G's Pringles. In 2022 she brought home the only Cannes Gold Lion in Innovation for a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past for Michelob Ultra. ‘McEnroe vs. McEnroe' also received a 2023 Sports Emmy Award in the Best Digital Innovation category. In 2022 she was recognized on Adweek's Creative 100 list. Career highlights include turning the consumer problem of the NBA bubble during the pandemic into an opportunity – with the highly awarded digital experience, “Courtside” for Michelob Ultra, by transporting fans closer to the action. She's made headlines with her brutally honest work for U by Kotex, forever changing the way female sanitary products are marketed, taking Pringles to the Super Bowl for the first time ever, re-launching the P&G laundry business throughout Europe, and successfully launching Mike's Hard Lemonade throughout South America. Prior to Deutsch NY, Samira led the AB InBev portfolio of business at FCB New York. She's worked across three continents and held creative roles at Johannes Leonardo, Grey Group, Leo Burnett New York, TBWAChiatDay, J. Walter Thompson and Saatchi & Saatchi Paris. Her work been recognized at the Cannes Lions Festival, The D&AD, Effies, The One Show, Clio, and the ADC.

Campaign Chemistry
Campaign Chemistry: Johannes Leonardo's Jan Jacobs and Leo Premutico

Campaign Chemistry

Play Episode Listen Later Nov 3, 2022 37:29


Fifteen years ago, just as the iPhone was launched, Jan Jacobs and Leo Premutico left the big agency world to strike out on their own. Indie agency Johannes Leonardo was born, and with it grew a reputation for courageous work that puts consumers at the center. Fast forward to today, and JL has garnered a global reputation for repositioning legacy brands, such as Kraft and MassMutual, for a modern generation by allowing consumers to shape their various executions. The agency is also known for helping brands in need of a turnaround, such as Volkswagen, rebuild trust with consumers. In this episode, Jacobs and Premutico chat about how the agency and its approach to consumer-led creativity has evolved alongside the media landscape and how the creative duo view creativity in a hybrid world.Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts. What we know about advertising, you should know about advertising. Start your 1-month FREE trial to Campaign US. Follow us on twitter: @CampaignLiveUS www.campaignlive.com

Breaking & Entering: Advertising
Juvenile: Leadership & Professional Development

Breaking & Entering: Advertising

Play Episode Listen Later Jul 15, 2022 31:14


Maya Cornelius was the CEO for her school's AAF chapter, and she is starting an account management job at Johannes Leonardo. To hear a bit about her tips for being a leader and experience moving to another city, give the new episode a listen! To learn more about Maya, check out her LinkedIn and our Instagram post. --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

ceo leadership professional development juveniles aaf leadership professional development johannes leonardo
Black T-Shirts
Leo Premutico: Ads, Adidas & Curly Hair

Black T-Shirts

Play Episode Listen Later Apr 11, 2022 40:42


This episode’s creative genius is Leo Premutico, Founder and Creative Chairman at Johannes Leonardo. Leo takes us into the synapses of his brain as he pulls apart the role of the consumer in his advertising, and how he leads them down a creative path so compelling they want to hang around and play.See omnystudio.com/listener for privacy information.

founders adidas curly hair johannes leonardo
Breaking & Entering: Advertising
#101: Sasha Martens, President at Sasha the Mensch Inc.

Breaking & Entering: Advertising

Play Episode Listen Later Mar 3, 2022 36:43


Sasha Martens discusses how to land a creative role in advertising. He's the president and founder of the global recruiting company, Sasha the Mensch. He's found success finding creative talent at global agencies such as Ogilvy, Giant Spoon, FCB, Johannes Leonardo, BBDO, Publicis and more. With offices in New York and Buenos Aires, his company partners with clients throughout the Americas, Europe, and Asia. Sasha reminds us of the possibility and encourages us to look into foreign markets for our careers. Connect with Sasha by heading to https://sashathemensch.com/ --- Send in a voice message: https://anchor.fm/breakenter/message Support this podcast: https://anchor.fm/breakenter/support

What About The Music
What About The Music S2.001 Hunter Hampton & Jeph Burton

What About The Music

Play Episode Listen Later Jan 31, 2022 25:44


Johannes Leonardo's Group Creative Directors Jeph Burton and Hunter Hampton join us to kick off Season 2 of 'What About The Music'. Together with SoStereo Co-Founder Beto Azout, they discuss their background in music-heavy campaigns, such as the recently launched 'La Dolce Velveeta' and Instagram's 'Yours To Make.'  Episode Highlights:04:05: Hunter & Jeph expand on their typical approach to work06:16 - Jeph shares their unique approach to Instagram's 'Yours To Make' campaign13:33 - Hunter discusses the perks of working with independent artists17:46 - Hunter & Jeph review their emotional response to the music used in the 'La Dolce Velveeta' campaign More on SoStereo:SoStereo makes it fast and easy for brands/agencies to use real music by real artists on their video content. Our goal is to help brands unlock the marketing power of music; to elevate content & better connect with consumers. Find out more at sostereo.com

On Strategy
How Velveeta sidestepped the cheese wars to create a space in pop culture, with Matt Carpenter of Kraft Heinz and Jonathan Deves of Johannes Leonardo

On Strategy

Play Episode Listen Later Dec 16, 2021 55:50


La Dolce Velveeta presents the brand as an "unrestrained pleasure" by leveraging craveability and the attitudes of proud Velveeta lovers,  claiming you don't have to be rich to live golden.

Fearless - The Art of Creative Leadership with Charles Day
Ep 330: Jan Jacobs & Leo Premutico - 'The Listening-As-A-Weapon Leaders'

Fearless - The Art of Creative Leadership with Charles Day

Play Episode Listen Later Oct 15, 2021 46:26


This week's guests are Jan Jacobs and Leo Premutico, the founders of Johannes Leonardo. They describe themselves as a creative and effectiveness agency who exist to create a world of courageous brands. However you define the company, it has demonstrated exceptional courage and produced relentless creativity for 14 years. Their starting point for both comes not from leaning in but stepping back. In years to come, historians will write about this period as one of unprecedented change. An epoch that separated what came before from what is still to be defined. Today, we live with two new realities.  Yesterday was an unreliable indicator of what today became. And tomorrow, anything is possible. Leading a business that thrives in that kind of environment has become exponentially more challenging than it was even six months ago.  ‘Everyone stay home.' That created a level playing field that is now officially over. Now comes the hard part, redesigning your company so that it can win when there are no rules, no norms, no references, no comps and no best practices. Now, leaders are really going to have to lead. Which makes Leo's recognition of listening as a creative act, an invaluable building block in the road to the future. If you're listening to this podcast, I'm willing to bet that your company is filled with brilliant minds. Listening to them to get help with the answers is a good place to start. Listening to them to get help with the questions is even better. And makes whatever you come up with, not only original, but a competitive advantage.

leaders weapons jacobs johannes leonardo
Fearless - The Art of Creative Leadership with Charles Day
Ep 330: Jan Jacobs & Leo Premutico - In 15

Fearless - The Art of Creative Leadership with Charles Day

Play Episode Listen Later Oct 15, 2021 21:30


Edited highlights of our full conversation. This week's guests are Jan Jacobs and Leo Premutico, the founders of Johannes Leonardo. They describe themselves as a creative and effectiveness agency who exist to create a world of courageous brands. However you define the company, it has demonstrated exceptional courage and produced relentless creativity for 14 years. Their starting point for both comes not from leaning in but stepping back. In years to come, historians will write about this period as one of unprecedented change. An epoch that separated what came before from what is still to be defined. Today, we live with two new realities.  Yesterday was an unreliable indicator of what today became. And tomorrow, anything is possible. Leading a business that thrives in that kind of environment has become exponentially more challenging than it was even six months ago.  ‘Everyone stay home.' That created a level playing field that is now officially over. Now comes the hard part, redesigning your company so that it can win when there are no rules, no norms, no references, no comps and no best practices. Now, leaders are really going to have to lead. Which makes Leo's recognition of listening as a creative act, an invaluable building block in the road to the future. If you're listening to this podcast, I'm willing to bet that your company is filled with brilliant minds. Listening to them to get help with the answers is a good place to start. Listening to them to get help with the questions is even better. And makes whatever you come up with, not only original, but a competitive advantage.

edited jacobs johannes leonardo
Don’t Get Me Started
Episode 337: Omid Amidi, CD at Johannes Leonardo

Don’t Get Me Started

Play Episode Listen Later Jun 17, 2021 72:24


This one manages to cover Wordsworth's Ode; feeling different and integrating; the value of a good strategy; the making of an epic, celebrity-laden commercial; levity; and finding a family at work. It wraps up with a generous offer from Omid.

ode wordsworth omid johannes leonardo
On Strategy
VW with Mary Bakarich, Group Strategy Director, Johannes Leonardo, NY

On Strategy

Play Episode Listen Later Dec 8, 2020 63:17


From the 1960s’ “Think Small” to the 1990s’ “Drivers Wanted” to the current “Drive Bigger,” VW’s audience has always been those frustrated with the status quo.

On Strategy
Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY

On Strategy

Play Episode Listen Later Sep 17, 2020 33:26


How the brand reconnected with street culture through a series of three themes.

Conscious Anti-Racism
Episode 9: Bianca Wilson

Conscious Anti-Racism

Play Episode Listen Later Sep 14, 2020 45:48


What is a 'safe space' and who gets to decide whether or not it's safe? How is systemic racism perpetuated by trauma and also the cause of trauma - not only for Black people but also white people? In this series on social disparities, Dr. Jill Wener, a board-certified Internal Medicine specialist, meditation expert, and tapping practitioner, interviews experts in multiple fields relating to social justice and anti-racism. In this video, Jill interviews Bianca Wilson, anti-racism activist and co-founder of Say Space, a Diversity and Inclusion consultancy. Bianca shares her personal and professional journey from working at a well-known advertising agency to leaving corporate America and co-founding a Diversity and Inclusion consultancy. She discusses terms such as 'safe space' and 'unconscious bias' and how they can be fraught (and cause more racial trauma) for Black people when not applied in a trauma-sensitive way. Bianca talked about the inter-generational trauma that white people have experienced (the "dirty pain" of white trauma), which has both led to and perpetuated systemic racism, and the need to truly heal the trauma from systemic racism for both Black and white people in order to end systemic racism. Bianca Wilson (she/ her/ hers) supports individuals and organizations to get to the core of what is needed so effective communication, impactful leadership and authentic relationships can thrive. With her background in Race Relations at Villanova University, advanced training in Emotional Freedom Technique (‘Tapping') and Cross Cultural Facilitation Training with the renowned Diversity Trainer, Lee Mun Wah, Bianca has been immersed in the world of Coaching, Holistic healing and Diversity and Inclusion for 10 years. Her education, extensive training and experience has led her to work with companies such as Media Arts Lab (Advertising Agency for Apple), Sony Music, PMC/Variety Magazine, Trailer Park, Giant Spoon, Outdoor Voices, Johannes Leonardo, Inspire, AT&T and countless others. Connect with Bianca: Twitter: https://www.twitter.com/sayspace Instagram: https://www.instagram.com/emotionalfreedomcoach Website: https://www.say-space.com/ There Is No Such Thing As A White Ally article by Catherine Pugh: https://humanparts.medium.com/there-is-no-such-thing-as-a-white-ally-469bb82799f2 ** You can learn more about Dr. Wener and her online meditation and tapping courses at www.jillwener.com, and you can learn more about her online social justice course, Conscious Anti Racism: Tools for Self-Discovery, Accountability, and Meaningful Change at https://theresttechnique.com/courses/conscious-anti-racism. Join her Conscious Anti-Racism facebook group: https://www.facebook.com/groups/307196473283408/ Follow her on: Instagram at www.instagram.com/jillwenerMD Twitter at www.twitter.com/jillwenerMD Facebook at www.facebook.com/jillwenerMDmeditation LinkedIn at www.linkedin.com/in/jill-wener-md-682746125/

Filmmakers In Advertising
#002: Producing Adidas Originals with Agency Producer Leigha Monier-Williams

Filmmakers In Advertising

Play Episode Listen Later Jul 21, 2020 36:52


Hey, everyone! Today we’re talking to Leigha Monier-Williams. Leigha’s worked with some huge brands, such as Target, United Airlines, Snapchat, and Uber, as well as working with directors Roman Coppola and Lauren Greenfield. Some of her latest notable work is with Jonah Hill on the Adidas Originals account. Some things you’ll hear about in this episode are: How production companies and directors are selected for projects, How she became a producer, How to set boundaries at your company, and how to properly pronounce…‘Adidas.’ Producing Adidas originals. Growing up in a family of artists. Transitioning from NYC > to LA > back to NYC. Leigha’s bridge between college and work - Chelsea Pictures. How big agencies and clients pick production companies and directors. Balancing between personal life and work at Johannes Leonardo. Communicating and resolving conflict with coworkers and producers. Mistakes on the job. Only giving a task to someone you know can accomplish the task within the time frame that it’s needed. Setting boundaries and respecting parameters at work in the commercial advertising industry. Documentary filmmaking. Focus on what you want to do now and not what you want to become in ten years. Where can we become kinder and help others in the ad industry. Leigha misses people, Enneagram 3’s, and Extreme Ownership. Adidas Originals / Directed by Jonah Hill- https://johannesleonardo.com/project/change-is-a-team-sportFavorite Commercial: Cadillac - Don’t You Dare - https://www.youtube.com/watch?v=566IfJwOBAEFavorite Movie: Blue by Krzysztof Kieslowski - https://www.imdb.com/title/tt0108394/?ref_=nm_flmg_dr_8Favorite Docs: Minimalism - https://www.imdb.com/title/tt3810760/ and Super Size Me - https://www.imdb.com/title/tt0390521/Leigha’s Website - https://mindfulfilm.com/email - layamowill@gmail.com Mastered by Sophia Wade SoundIntro mixed by Micheal Hartman

Ad Age Ad Block
Johannes Leonardo's Jan Jacobs on trading surfing for advertising

Ad Age Ad Block

Play Episode Listen Later Mar 20, 2020 38:07


Jan Jacobs, co-founder and chief creative officer at Johannes Leonardo, talks about his love of surfing. He also weighs in on the allure of F1 racing as both a sport and a design challenge, how art may have helped kill off the Neanderthals and why he likes to read creative briefs as early as possible.

Salad: The Advertising Podcast
E39 // What Do We Do Next?

Salad: The Advertising Podcast

Play Episode Listen Later Oct 17, 2019 35:37


After Zack spent an inspiring weekend at Phoenix Design Week, the salad boys come together to discuss the state of the ad industry. Inspired by an opinion piece from Leo Premutico, Chief Creative Officer and Co-Founder of Johannes Leonardo, this episode outlines how advertising got to where it is today and offers suggestions on where to go next. But first, the boys respectfully pay homage to one of the greats, Barton F. Graf, who held a funeral for themselves last week. As always, thank you so much for listening in! Make sure to come back next Tuesday for another edition of our Bite-Sized Takes on the latest work from the industry. Also, please remember to follow us on social @salad_podcast and know that our opinions and views expressed in this show are not representative of those of our employers. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

co founders chief creative officer graf johannes leonardo barton f graf
The Digital Agency Show | Helping Agency Owners Transform Their Business Mindset to Increase Prices, Work Less, and Grow Prof

Charlie Poulson is the CEO & Brand Architect of Americano—a brand design studio. During a tour of duty through some of the biggest advertising agencies in NYC, Charlie happened upon a niche of designing pitches for the likes of Ogilvy & Mather, Johannes Leonardo, and Major League Soccer to name a few—helping them win a collective total of nine figures in new business. Charlie now helps other agencies design pitches based on psychographic characteristics and delight their audience with unique and thoughtful presentation day theatrics.

Salad: The Advertising Podcast
E21 // Volkswagen Sparks a New Company Vision, Another Note on General Mills, and What's Up With All the Sadness?

Salad: The Advertising Podcast

Play Episode Listen Later Jun 13, 2019 62:33


This week, The Boys discuss a recent thread on Fishbowl that questioned why young creatives would ever go into advertising. They also circle back to the ongoing General Mills RFP drama with new info and evaluate Volkswagen's stunning new work from Johannes Leonardo. To wrap up the show they each highlight one of their favorite shortlisted campaigns up for awards at Cannes and preview two new interviews on the horizon! Listenership has been going up, up, up! Thank you so much for all of your support y'all, keep listening and we'll keep making. Hope you enjoy this week's dish of Salad and make sure to follow along with us on Instagram and Twitter @salad_podcast. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/salad-podcast/message

The We Are Next Podcast
Ep 86: Alex Nguyen, Strategy Director at McCann NY

The We Are Next Podcast

Play Episode Listen Later Apr 2, 2019 47:38


Alex Nguyen, Strategy Director at McCann NY*, brings learnings from half a career spent working in Vietnam, a shift from creative to strategy, and figuring out how to advocate for himself as talent of color. Hear about why we should continue to build relationships with agencies that pass on us, returning to NYC without any professional contacts, what he includes in his portfolio, and using diversity and inclusion as a lens when assessing potential agencies. * Since we recorded his episode, Alex moved on from McCann, and is now a Strategy Director at Johannes Leonardo.

Ad Age Ad Lib
Bryan Yasko, president, Johannes Leonardo

Ad Age Ad Lib

Play Episode Listen Later Mar 21, 2019 23:31


It’s been a busy couple months for Johannes Leonardo. In February the shop announced that it would buy a "significant" portion of itself back from WPP. Then, weeks later, another tantalizing bit of news: Volkswagen named JL its lead agency. Bryan Yasko joins the podcast to discuss these developments, plus working with Adidas, the broader trend toward project work and why he doesn’t like holding companies.

Innovators by Current Global
How luxury can learn from streetwear’s hype culture

Innovators by Current Global

Play Episode Listen Later Sep 19, 2018 32:52


Luxury has a lot to learn from the way streetwear brands trade on creating desire, says Ferdinando Verderi, co-founder and creative director of NY-based agency Johannes Leonardo, on the latest episode of TheCurrent Innovators podcast. As the creative lead behind the adidas Originals and Alexander Wang collaboration, his experience shows that relevancy in today's market is all about bringing the customer close, but keeping products scarce. Accordingly, tapping into a mentality of belonging is at the heart of what makes the streetwear industry so successful and as a result, a strategy that luxury is keen to follow, he explains. "It's easy to forget how the streetwear phenomenon started. [It] started with the will of people to belong to a real community that has a point of view that is different from others," he says. His award-winning work for adidas Originals has involved unpicking what creativity stands for, and how a sportswear giant can challenge the status quo. This has meant ideas like crossing out the brand's iconic three stripes, expressing the importance of being a work in progress (see "Original is never finished") and even turning the brand's logo upside down. When the agency helped broker adidas Originals' partnership with Alexander Wang, it consequently ended up almost laying the groundwork for what luxury-meets-street collaborations, now popularized through many other deals, entail. The collab was built on the concept of purposively disrespecting industry rules, says Verderi. Over three seasons they have done everything from a reseller-inspired retail strategy to analog marketing activity that involved text messaging. During this conversation with TheCurrent's innovation strategist, Bia Bezamat, Verderi dives into what all of that has meant, all the while also talking about why brands need to think like publishers in the way they drop content over product, how another movement will come to replace streetwear now that it's become so mass, and why distilling a point of view needs to be done in a very careful way.

This Way Up
Episode 5 - Sara Shelton

This Way Up

Play Episode Listen Later Aug 21, 2018 47:50


In this week's podcast, I talk to Film Director Sara Shelton. Sara is real tour de force. She is perceptive, creative, funny and doggedly determined when it comes to the things she is passionate about. In this episode, we discuss Sara’s journey from writer for big agencies like Johannes Leonardo and Droga5 to her taking the massive leap to become a successful Film director. We focus specifically on the confidence it takes to make those leaps of faith and the importance of listening to that inner voice to follow your passion.

film shelton droga5 johannes leonardo
Marketing Today with Alan Hart
Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts

Marketing Today with Alan Hart

Play Episode Listen Later Jul 25, 2018 56:09


In this week’s episode of “Marketing Today,” Alan’s conversation is with Jennifer Halloran, head of brand and advertising at MassMutual. The beginning of Halloran’s tenure at MassMutual was marked by a complete rebranding effort across all aspects of the company, including the hiring of two new agencies of record. In a decision to go with a roster model, they chose Johannes Leonardo as their creative lead and named Giant Spoon to handle media responsibilities. During the course of her conversation with Alan, Halloran talked about the process of hiring those two agencies as well as the campaigns and initiatives MassMutual has launched in the past year. In addition, Halloran touched on adopting and implementing a nimble approach to capitalize on big cultural moments through timely creative and the resulting media opportunities. “I think you really have to be fluid,” said Halloran.” You don’t buy a media plan that’s set for the year anymore — we call it a blueprint.” She went on to add, “You don’t set it in stone at the beginning of the year and say you’ve got it…we have to move with what’s happening with our customers, in culture, and in technology, and you’ve got to stay on top of it.” Highlights from this week’s “Marketing Today” podcast include: Halloran discusses her background, how she thought she’d end up in consulting but instead found herself focusing on one industry, and the monumental effort of rebranding MassMutual. (1:20) Halloran describes the complexity of launching MassMutual’s rebrand and refresh (6:26) Starting from the inside out — Halloran provides insight for fellow marketers faced with relaunching or rebranding a company. (10:01) “I didn’t want to make them guess.” Halloran on the very different kind of process MassMutual used when looking for an agency of record. (12:56) Halloran’s advice for others going through an agency search: “Go with your gut on what you know is going to be important.” (21:49) Halloran talks about MassMutual’s “Adopt a Runner” campaign for the New York City Marathon. (24:05) MassMutual’s “Unsung” campaign hinged on authenticity. (30:53) “That could be me.” MassMutual’s “Acts of Mutuality” was a multi-generational story that appealed to something in everyone. (41:26)   Support the show.

Rally
Ep 5: An Unexpected Turnaround

Rally

Play Episode Listen Later Jun 22, 2018 23:22


This week’s show is about an advertising industry veteran who tells his story of leading a company through an unexpected turnaround. In 2013, Michael Duda left a firm he’d founded with Phoenix Suns basketball star Steve Nash to lead another. He began the week of Thanksgiving. By Christmas, he was weighing whether he’d stick it out. Several weeks into his new job, he realized things were not what they’d seemed. Before joining the company, Duda had hired professionals to review several years worth of financials. The firm looked stable. But they hadn’t discussed the ad agency’s future contracts. The company had projected more than 40 percent growth potential for the next year, Duda said, but many of its contracts expired around the time he took the helm. In January 2014, the firm missed its projections by 80 percent. On this week’s episode of Rally, Hearst Connecticut Media’s podcast about business leaders facing failure and bouncing back, Duda discusses making hard decisions to keep the company from going under. After successfully navigating the firm through a tumultuous year, Duda left to start his own firm, Bullish. He and his business partner have worked with brands ranging from Casper and Warby Parker to GoDaddy and GNC, including helping create a 2017 Super Bowl ad. Business reporter and Rally host Macaela J. Bennett has spent a year collecting these stories of hardship and missteps in people’s careers to share with listeners inspiring examples of overcoming obstacles. Follow Rally_Podcast: Twitter | Facebook | Instagram Email: Rally@CTpost.com Media: A segment of “Remember Trees?” by Chris Zabriskie is licensed under CC BY 4.0 A segment of “Room with a view” by Jahzzar is licensed under CC BY 3.0 “Don't Leave Me” by Marcin Gasiewicz “Unbox Better Sleep” by Casper https://www.youtube.com/watch?v=R7pxl00p-Qo Harry's - Meet the Shaving Company That's Fixing Shaving [60 sec] https://www.youtube.com/watch?v=BJJkUJCPN6s “How Warby Parker Glasses Are Made” https://www.youtube.com/watch?v=Rw6EdzcJqdM Peloton Bike | TV Commercial - “Better Is In Us” https://www.youtube.com/watch?v=fpw5vcjWd3c “GoDaddy - The Internet Wants You (Super Bowl 2017 Commercial)” https://www.youtube.com/watch?v=y83xBWxaUX4 “Change the World” by Mitja Mithans A segment of “Cylinder Three” by Chris Zabriski is licensed under CC BY 4.0 “Feeling Positive” by Omin_13 Links: Learn more about Bullish: +http://bullish.co/ + “Plans Call for Reinforcements at Johannes Leonardo” https://www.nytimes.com/2013/11/26/business/media/plans-call-for-reinforcements-at-johannes-leonardo.html + "NBA’s Nash, Deutsche’s Duda Team to Launch Startup” http://adage.com/article/agency-news/nba-s-nash-deutsch-s-duda-team-launch-startup/145303/ + “Ad Age’s 2018 A-List Standouts” http://adage.com/article/special-report-agency-alist-2018/ad-age-s-2018-a-list-standouts/312445/ + “Agency of the Future: Survival of the Fittest” http://adage.com/article/news/agency-future-survival-fittest/312949/ + “Bullish Brings the Internet to Life in Super Bowl Spot for GoDaddy” https://www.adweek.com/agencyspy/bullish-brings-the-internet-to-life-in-super-bowl-spot-for-godaddy/125020 + “Bullish: The Greenwich firm behind GoDaddy’s Super Bowl commercial” https://www.greenwichtime.com/business/article/Bullish-The-Greenwich-firm-behind-GoDaddy-s-10907069.php + “GoDaddy Will Return to Super Bowl Advertising” https://variety.com/2016/tv/news/godaddy-super-bowl-commercials-1201942847/

The Movidiam Podcast
WEEKLY SUMMARY: wc. 30th April

The Movidiam Podcast

Play Episode Listen Later May 4, 2018 7:29


On the Creative Leaders Weekly Summary, Steve Ackerman from Somethin' Else discusses how brands can play to win in the battle for attention, Emily Wilcox, Head of Account Management at Johannes Leonardo gives advice to accounts looking to acquire new business, and Darren Lamb from Guts & Glory Film tells us why the independent production company is here to stay. Sign up to the Movidiam Creative Leaders Podcast to keep up to date with latest industry trends on iTunes, Spotify, SoundCloud and most other podcast apps!

The Movidiam Podcast
WEEKLY SUMMARY: wc. 30th April

The Movidiam Podcast

Play Episode Listen Later May 4, 2018 7:29


On the Creative Leaders Weekly Summary, Steve Ackerman from Somethin' Else discusses how brands can play to win in the battle for attention, Emily Wilcox, Head of Account Management at Johannes Leonardo gives advice to accounts looking to acquire new business, and Darren Lamb from Guts & Glory Film tells us why the independent production company is here to stay. Sign up to the Movidiam Creative Leaders Podcast to keep up to date with latest industry trends on iTunes, Spotify, SoundCloud and most other podcast apps!

The Movidiam Podcast
Emily Wilcox - Johannes Leonardo: Creative Brilliance Needs Discipline

The Movidiam Podcast

Play Episode Listen Later May 1, 2018 14:25


Today we spoke to Emily Wilcox, Head of Account Management at Johannes Leonardo. Emily gives us her insights into Johannes Leonardo's origin story and into the role she plays in the business. We discuss new approaches to account leadership and the interplay between creative ideas and client trust. 

The Movidiam Podcast
Emily Wilcox - Johannes Leonardo: Creative Brilliance Needs Discipline

The Movidiam Podcast

Play Episode Listen Later May 1, 2018 14:25


Today we spoke to Emily Wilcox, Head of Account Management at Johannes Leonardo. Emily gives us her insights into Johannes Leonardo's origin story and into the role she plays in the business. We discuss new approaches to account leadership and the interplay between creative ideas and client trust. 

The Creator's Journey tracks
Karen Goodman: Using Unconventional Mindsets to Create Solutions #58

The Creator's Journey tracks

Play Episode Listen Later Jul 23, 2017 64:00


Karen Goodman followed an unconventional path into the world of advertising. She studied sociology and public policy at Duke University before deciding to explore a career in advertising after being inspired by Jennifer Anniston's role in the film, Picture Perfect. Currently a Creative Director at Havas /Chicago, Karen has also led creative work at Under Armour, Pappas Group, Johannes Leonardo, and R/GA, working on projects for Google, Nike, and Walmart among others.Karen is a champion for female creative talent and leadership in the industry. In January 2016, she founded the Washington DC chapter of SheSays, a global networking platform for women and, along with hosting monthly panels throughout DC, has grown the community to over 500 people.A colleague said of Karen that she has an innate ability to explain complex issues in relatable terms, a quality that, in my view, is sorely lacking in most forms of communications today. I can also say that when we met in NY last fall, I was immediately taken with her gentle ability to put people at ease and draw them in to conversation.