Filmmakers In Advertising

Today, we chat with Matt Johnson - Founder and Chief Strategy Officer at Haymaker - the independent, Emmy-winning, full-service advertising agency.Matt takes us through Haymaker's origin story: from launching with no clients or office to growing into a respected agency over the past eight years. With a background at industry heavyweights like 180LA and 72andSunny, Matt brings a wealth of experience and insight into what it takes to see ideas through towards proven results. We discuss standout projects like Pluto TV's Proud to be a Potato, 23andMe's Despicable Me crossover: Genetically Me, and the promotion of the digital release for John Wick 2 as one of their first jobs as a new agency. He unpacks how bold ideas, collaboration, and risk-taking played pivotal roles along the way - also sharing the value of failure, stressing the importance of taking a learner's stance rather than an expert's stance.Matt also gives practical examples on how he navigates the rapid pace of agency work, the impact of having supportive partners, and the importance of a collaborative culture that iterates ideas into the best product possible.Trust us, this is one you don't want to miss.Links:Pluto TV | Proud to be a Potato23andMe | Genetically Me - with Illumination EntertainmentJohn Wick 2 | Digital ReleaseSeattle's Best Coffee | Smoother Days with Joel McHaleEpisode Edited by Jake Petschjakepetsch.com | petsch.jake@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

This week, we're joined by Nate Houghteling — filmmaker and co-founder of Portal A, an award-winning branded and original content company.Nate walks us through his journey from 24-hour film competitions in college to co-founding Portal A, the creative force behind major brand collaborations and cultural moments like YouTube Rewind.We dig into:His early web series experiments in the wild west of pre-YouTube internetA decade of reinventing the YouTube Rewind formatHow spontaneous creative projects opened doors to big-name partnerships with Gap, Benefit Cosmetics, and more.The making and self-distribution of Fault Lines, his new documentary on the housing crisis in San Francisco.And his latest project: Year 5, a web series starring NBA star Anthony Edwards.We also dive into his biggest lessons, pivots, and yes—some of his favorite documentaries. If you're into storytelling, internet history, or just love a good creative hustle, this one's for you.LinksFault Lines | DocumentaryYear 5 | Web SeriesYoutube RewindNate's Favorite DocumentariesHoop DreamsWaiting for SupermanSeven Up! SeriesWhen We Were KingsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we're talking to a production company heavy-hitter: Dustin Callif, President of TOOL of North America about the innovation of A.I. integration into filmmaking and advertising - done the right way.Dustin provides an “open source” approach to the tools he and his team have utilized in their approach to AI-driven campaigns. He touches on the ethical considerations surrounding this technology, and how they're blending traditional and AI-driven creative processes into the work.He discusses a few of TOOL's case studies, which you can find on TOOL's website, including how they created a commercial for Under Armour in just four weeks without the actual talent. He also discusses the evolving legal landscape of AI-generated content, and how TOOL is identifying and connecting top AI talent with leading agencies and brands in a way that benefits artists and creatives. A current saying is: The AI train is moving, and you can either hop on or get left behind. So, whether you're a filmmaker, marketer, or simply curious about where this train is heading -  I think you'll enjoy this insightful conversation with Dustin Callif. Links:Ad Age's Editor Pick: AI Pipeline for Starbust | Case StudyUnder Armour - Forever is Made Now | Case StudyEpisode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Join us for an insightful journey through the world of advertising with Justin Bajan, Co-Founder and Creative Director of Familiar Creatures! With nearly two decades of experience at major agencies like The Martin Agency, GSD&M, Arnold Worldwide, and David & Goliath, Justin brings a wealth of knowledge and a unique perspective to the table.In this episode, we dive into:The Genesis of Familiar CreaturesCreativity on a Shoestring“Challenger Brand” AdvocacyOutsmarting Brand BehemothsClient Relationships & Production InsightsStaying Ahead of the CurveWhether you're an aspiring ad professional, a seasoned marketer, or simply curious about the creative process behind successful campaigns, this episode with Justin Bajan provides you with valuable takeaways. He's got wisdom to share about starting an agency, being creative within limits, building solid client relationships, the ups and downs of production, and staying ahead of the curve.Links:https://www.linkedin.com/in/justinbajan/https://www.familiarcreatures.com/Episode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

In this episode, Codey chats with Jessica Zalaznik and Adrien Bindi of GSD&M, the creative minds behind the “Goldilocks and The Three Trucks” Super Bowl commercial, which features Glen Powell for RAM Trucks: . They touch on their career paths, the exciting challenges of creating a Super Bowl ad, and their insights on working with celebrities like Glen Powell and directors like David Leitch. Some of our favorite topics include: The future of advertising, Their perspectives on creativityA little career advice (as always)They also chat about some of their other notable work which includes reinventing Fruit of the Loom's “Fruit People” for a TikTok campaign and a hilarious WWDC intro starring Bill Hader.So, whether you're an advertising pro, here to learn, or just love talking Super Bowl commercials, this one's for you.Links:Jess's SiteJess's Tik Tok @goodboygonehome | Helping dogs find homes in Austin, TXAdrien's SiteRam Trucks | Big Game SpotFruit of the Loom | Fruit PeopleWWDC IntroEpisode Edited by Dylan Giovanettowww.dylangio.com | dylgio@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Scott Terry | Director of Business Affairs at Forsman & BodenforsIn this episode, Scott Terry, Director of Business Affairs at Forsman & Bodenfors, provides insights into his multifaceted role in the advertising industry. Speaking from his experience handling legal issues, talent management, social media, PR, and more, Scott talks about solving the production problems that few of us see coming.Some highlights include:Solving licensor issues the night before a commercial's releaseTaking advantage of tax creditsRemembering to buckle up a Mascot in the driver's seatScott's LinkedIn: https://www.linkedin.com/in/scottterry/Scott's Instagram: @ScottTerryResources: The Power of the Past in Tomorrow's Branding | Article on Shots.NetEpisode Edited by Jake Petschjakepetsch.com | petsch.jake@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

In this episode, creative directors Brandon Curl and Dale Austin of GSD&M discuss their extensive work with major brands, including recent campaigns for Capital One and Pizza Hut. They share their strategies for selecting directors, handling unexpected challenges, and the importance of pushing deadlines when necessary. They also explore their backgrounds, how they got here, the origins of their partnership and how it has grown, their range of creative inspirations, and their BYOB (Bring Your Own Brief) initiative that encourages proactive creativity within their agency. Filmmakers and listeners will gain insights into thriving in the advertising industry, from pitching big ideas to maintaining inspiration through diverse hobbies and continuous learning.Some of our favorites from this episode: Tie goes to the reel (on selecting directors)You can always push a deadlineBrandon Curl https://brandoncurl.com/Dale Austin https://www.dale-austin.com/Capital One Holiday Spots with John TravoltaPizza Hut Sewer Delivery - Webby Award winner, tie-in with new Ninja Turtles filmIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Marta Hooper | Group Creative Director at AntiSocial/ThinkingboxToday, Monica chats with Marta Hooper, Group Creative Director at AntiSocial - the social media division of Thinkingbox. In this episode, Marta discusses:Social-first thinking in your brand strategyHow she got her start in advertising (as a plan B to becoming a pro tennis player)A deep dive into the craft and creativity of advertisingThe value of mentorship in creative fields like advertisingThe impact of remote culture on mentorshipMarta Hooper has 20 years of experience with increasingly senior titles at some of Canada's top agencies. Most recently she was chief creative officer at Rain, and before that ECD at doug&partners. Earlier stops include trevor//peter, Leo Burnett, Sid Lee, and Taxi, working on some of the biggest brands in the world including Nike, Spotify, Honda, Ford, Dell/Alienware, Telus, Red Bull, Diageo, Labatt, and HBO.Marta's LinkedIn: https://www.linkedin.com/in/marta-hooper-6543b71b/Marta's Website: https://www.martahooper.com/ResourcesFigma Jam: https://www.figma.com/figjam/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Have you seen - the Jason Kelce ads with the B-Dubs buffalo at the bar? Or maybe you've seen something a little more “pinkies out” such as the holiday campaign for Tiffany & Co featuring Anya Taylor Joy. Do you like Super Bowl commercials? If any of these interest you, then today is your day, cause we're talking to industry pro - Mike Byrne, Founding Partner and Global Chief Creative Officer of Anomaly. Anomaly has in their portfolio: THIRTY-ONE Super Bowl commercials - with more on the way. Budweiser, the Lance Armstrong Live Strong campaign, Buffalo Wild Wings, Top Golf, so much Nike, Converse, SONY, Six offices around the world and 800+ employees - ALL with Mike at the helm.Look up Anomaly.  Look up Mike. This is a good one. Mike Byrne is a founding partner of Anomaly and Global Creative Chief, where he helped lead Anomaly to Agency of the Year in 2022, Ad Age A-list #1 in 2017 as well as seven top ten placements seven years in a row. He helped lead Anomaly to two-time Fast Company Most Innovative Companies on top of other industry accolades.He spent his formative years in advertising at Wieden & Kennedy NY then Portland where he served as the co-creative chief for the agency's cornerstone Nike Account from 2000 – 2006. **During his tenure, W+K Portland amassed more awards than any other agency in the United States. W+K Portland was Agency of the Year two times in this tenure. While at W+K, Mike managed creative development for Nike in the US, Latin America and Europe.Mike has been recognized throughout his career for creative excellence, being awarded numerous Grand Prix at Cannes International Advertising Festival, D&AD, The One Show, Art Directors Club, Clios, and CA amongst others. Mike is also a multiple Emmy award winner.Beyond advertising, Mike has helped launch multiple companies spanning, from cannabis to fashion brands to food and beverage.Some of Mike's WorkNike TagNike Angry ChickenNike MoveJW Gentleman's Wager II "The race"Converse "Made By You"Budweiser "Best Buds"Budweiser "Prohibition"Sony "This is 3DTV"Dick's Sporting Goods Every PitchConverse Lunch MoneyEpisode Edited by Dylan Giovanetto@dylangio  |  Dylangio.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

IS ADVERTISING GETTING FUN AGAIN? Apparently, innovative, interesting, and fun work is making a comeback. That's according to today's guest Norm Shearer Partner, and CCO at Cactus (...among other things)Look, today's guest, won a 7th-grade art contest with a drawing of an X-Wing fighter. ...So you should probably listen up. We grabbed some good stuff from Norm that is informative and validating for how we can operate. Norm was a great guest and generous with his experience. He shares:Some tips for what directors and production companies can add to their websites and social media to better stand out to agenciesFine-tuning your goals and plans via brainstorming with mini-retreats and fun ways to empower your teamDelivering on Challenging Work (basically delivering good work from shitty briefs)Norm is delightful and you should give him and CACTUS a follow on social media and keep up with their work. And check out their website, they have cool case studies that walk through the actual results that their work brought in. https://www.cactusinc.com/https://www.linkedin.com/company/cactusinc/https://www.instagram.com/cactusdenver/https://www.cactusinc.com/NoobsIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Gordy Sang & Brian Siedband, Co-Founders / Co-CCOs of Quality Meats - put the Quality in Quality Meats (Ad Age Small Agency of The Year… Again!)In this episode with Quality Meats, (not a butcher shop), we gain a plethora of knowledge. Their creative is fun, -  and if you watch it you'll notice a refreshing and straightforward authenticity to their humor and narratives, and I (Codey) highly recommend you check out their work. Quality Meats was founded during the pandemic with no paying clients or investors, just a few humans focused on delivering the highest-quality work without all the BS that gets in the wayClient roster including Samsung, Huggies, Regal Cinemas, DoorDash, SAXX Underwear, Olliv/Coinflip, Marquee Sports Network, Biore, and GetYourGuide“We want to make fun work that people don't want to fast forward through and hate” - Gordy“...bring people in on it, make them feel like they're in on the joke or they're in on the story, but getting them to rethink something in a way that's not hard to rethink.” - BrianQuality Meats website: https://qualitymeatscreative.com/Ad Age 2024 Small Agency of the Year10 Senior Hires in May 2024Regal Cinemas commercialIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Colin Jeffery is the Chief Creative Officer at Doner / Co-Founder & Chief Creative Officer at Wolfgang / Advisory Board Member / Ad Age 2023 Agency A-List / Adweek Creative 100Colin was instrumental in helping Kia Motors become one of the fastest-growing car brands in the world, taking them from 28th to 7th largest automotive brand in the US. Colin created the wildly popular Kia Hamsters which helped catapult the brand into pop culture. The long-standing campaign includes one of the most viewed commercials of all-time, according to AdWeek.Colin was included on Adweek's 2016 Creative Top 100 list, and Doner was named an Ad Age A-List Standout Agency. Following Stagwell's acquisition of Wolfgang, Colin became responsible for the creative output of both agencies. In 2012 and 2016, Business Insider included Colin on its list of the Most Creative People in Advertising, ranking him #11 and #20 respectively. Prior to co-founding Wolfgang, Colin was a Managing Partner and CCO at David&Goliath. Under his creative leadership, the agency grew from 60 to 250 employees and was named Ad Age Small Agency of the Year. Throughout Colin's career, he has worked with Adidas, Halo Top, NBCUniversal, Panda Express, Kia Motors, Jack in the Box, Coca-Cola, Universal Studios,  MGM Resorts, and LG Mobile.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

The agency team responsible for the blockbuster launch of the Suicide Squad: Kill the Justice League spot featuring celebrity talent Will Arnett and Ron Funches for Warner Bros games. Phil Khosid Co-Founder and Chief Creative OfficerStanton Hill Head of ProductionBattery - 3X Ad Age Creative Agency of the YearAdvertising as sought after as Entertainment. This episode is packed with wisdom from Phil and Stan's combined experience. Some of our favorite highlights from this episode: What is the undeniable work that you've done? There's too much at stake to train you. I have to know you can do this.Consider making a spec (to show us you can do this)Battery has worked with  EA Games, Land O'Lakes, Netflix, Royal Bank of Canada and Warner Bros. Battery is a lead creative agency of the Paris-based Havas Group with offices in Los Angeles, Chicago, Toronto and Shanghai.If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Today we chat with Megan Cunningham, founder of Magnet Media. In this episode, Megan discusses:Apple as Magnet Media's first clientLeveraging knowledge in the tech space to start a companyThe biggest mistake filmmakers make when approaching brands and how to pivot your approachMagnet Media's “think, make, reach” brand storytelling strategy Her early career and how her passion for storytelling developedThe State of the Story trend reports and summitsThe magic of AIMegan Cunningham founded Magnet Media 20 years ago as a pioneer in brand storytelling with a mission to tell stories that matter. Megan mentors two groups: female directors via Chicken & Egg Pictures and female founders, through Rent the Runway's Project Entrepreneur. She's also a founding partner of Marketers that Matter, the Forbes Agency Council, and is a Founding Member of CHIEF.Megan's LinkedIn: https://www.linkedin.com/in/megancunningham/Megan on Intro: https://intro.co/MeganCunningham‘Things We Noticed'Lindex "Underwear for Life"https://smuggler.xyz/work/commercials/lindex-underwear-for-life/Helldivers2https://twitter.com/helldivers2If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

We are so back! Listen to a quick overview of what we've been up to and what's coming. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com 

Today we're talking to Levi Sanford, Senior Marketing Manager at Ice Barrel. If you're a filmmaker who works in advertising, this discussion is tangential because it will help you better understand how a (truly) value-driven company and its teams communicate in healthy ways, serve their customers, and achieve their goals. Levi is one of the most genuinely authentic guests we've spoken to thus far.  His leadership style,  and commitment to his team and helping others, make this conversation informative and engaging, even if you're not in filmmaking and or advertising. Expect to gain some valuable knowledge on both personal and professional topics.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com LinksLevi SanfordLinkedinIce BarrelJustin RossbacherLinkedinInstagramCodey WilsonLinkedinInstagram

On today's episode of Filmmakers In Advertising, Director Mwita Chacha interviews Director Justin Rossbacher on Directing through Loss & Grief.I (Codey) initially wanted to share how we adjusted to such a shocking situation as a company, but, ultimately, we realized it was important that Justin simply share his experience of how he had to direct one of the biggest commercial campaigns of his career, at the time, while receiving the news that his brother was dying. We talk about: Mortality Love for your siblingHaving a special relationship with your clientCreating with people you care aboutAnxiety as unprocessed sadnessAnd turning grief into artSo, if you want to hear how a director navigated massive loss while in the midst of a large commercial production, but also how his collaborators and friends showed up and got him through it, this one's for you. Justin at CRY - https://filmcry.com/justin-rossbacherJustin's website - https://justinrossbacher.com/Justin's Instagram - https://www.instagram.com/bossrocker/Mwita at CRY - https://filmcry.com/mwita-chachaMwita's website - https://mwitachacha.comMwita's Instagram - https://www.instagram.com/mwitachacha/Carilion Clinic Curious Campaign - https://filmcry.com/carilion-clinic-curiousFilmmakers In Advertising Instagram - https://www.instagram.com/filmmakersinadvertising/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com 

Today we're talking to Michael Ryan Bennett and Josh Shadid of LORD DANGER!Lord Danger is a creative production studio based in Los Angeles that specializes in bold and innovative commercials, branded content, and music videos. From their commercials for Old Spice, Tostitos, and Mint, to their music videos for Lil Nas X, Doja Cat, and Run The Jewels, LORD DANGER is making some really cool work. However, while getting to know the guys, we learned that one of the reasons they have such high-quality creative, especially with animation, is because Michael and Josh run several different companies that work in tandem with LORD DANGER, (such as Modern Logic, under the holding company, Monstera Group). Josh and Michael share about: The ups and downs of building your own shipHow to scaleHow to team up to generate successBeing solution driven and when to contribute as an employeeRunning a hybrid studioAnd keeping production and creative separate but equalSo, we hope you get something out of this episode with Michael and Josh of LORD DANGER … Modern Logic … And Monstera GroupMichael Bennett bioMichael Bennett is the Managing Director, Executive Producer, and Founding Partner of Monstera Group, holding company for Lord Danger and Modern Logic, creative studios specializing in design, animation, live-action and immersive content. As an award-winning producer working with brands across industries, Bennett has led national and international campaigns through the lens of cutting-edge technology, design, and craft. A self-proclaimed futurist, Bennett has a deep understanding of the evolution of tech spanning decades. Prior to launching Monstera Group with Josh Shadid, Bennett held senior positions at Method Studios, LAUNDRY and yU+co and has earned over 20 awards including Daytime Emmy Award, the Cannes Lions Grand Prix, Webby Awards, and the Best Film/TV Award at SXSW Interactive Awards.Josh Shadid bioJosh Shadid founded Lord Danger in 2012, which was acquired by Zealot Networks in 2015. After negotiating his exit and the repurchase of the Lord Danger brand, Josh re-established his independence. During the initial height of the pandemic in 2020, Josh co-founded Solo Cinebot, the world's most advanced remote production system which was employed by major studios, brands and celebrities worldwide. Concurrently, Josh partnered with commercial veteran Michael Bennett to build brand studio Monstera Group which operates Lord Danger as well as design and animation studio Modern Logic. Josh is currently President of Monstera Group and Executive Producer of Lord Danger.LINKSMichael Ryan Bennett - Managing Director / EP - Partnerhttps://www.linkedin.com/in/ohtheplaceswewillgo/Josh Shadid - Founding Partner, Executive Producerhttps://www.linkedin.com/in/joshshadid/LORD DANGERhttps://www.lorddanger.com/MODERN LOGIChttps://www.modlo.tv/MONSTERA GROUPhttps://www.monstera.group/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we're diving into the world of PR, specifically around the advertising industry, and to guide us is today's guest: Matt Van Hoven of Raven PR. Matt is the Co-founder of Raven Public Relations and a former journalist who helps ad agencies, media companies, and publishers find their voice in the market and make it heard.Matt has a ton of industry experience and knowledge, and today he talks to us about: Raven PR and what it is that they doWHY PR companies support ad agencies and media companiesHOW should we be thinking about PRWHEN a production company, media company, and creative directors, need to start thinking about working with a PR companyWorking with Gary Vee at VaynerMediaAnd much more. So, we hope you learn something from this episode with Matt Van HovenRAVEN PRhttps://www.ravenpublicrelations.com/Matt Van Hoven Linkedin - https://www.linkedin.com/in/mattvanhoven/Twitter - https://twitter.com/MattVanHovenDonate An Organ spot:https://www.fastcompany.com/90649260/would-you-donate-an-organ-to-a-stranger-this-extraordinary-new-ad-campaign-makes-it-hard-to-say-noIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Hey everyone, today we're talking with Dan Sorgen from X4YYou really should listen to this one because Dan and his collaborators at X4Y have created a way for filmmakers to get discovered by brands and monetize your existing footage and creative, as well as giving Brands access to you and your ready-to-brand stories. We discuss how you can make money creating spec commercials, whether that's creating a new spec from your old footage, or creating new specs from scratch with the intention of them being purchased from you. This is beyond posting your stand-alone shots on stock footage sites, this is creating specs that X4Y will shop to brands and clients for you, and brands are already coming to X4Y looking for specs they can use and new creators they can work with. I could go on but you'll hear me fanboying plenty enough throughout the episode as Dan tells us about what X4Y is up to, how this process works, and what may be a new future for commercial filmmakers and brands. x4y LinkedInhttps://www.linkedin.com/company/x4y/about/x4y Instagramhttps://www.instagram.com/X4Ycom/x4y Twitterhttps://twitter.com/X4Ycomx4y Facebookhttps://www.facebook.com/X4Ycom/If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Learn the sales and marketing tools that The Lewis Brothers used to grow their filmmaking business, Atomic City, and land six-figure gigs with Amazon.Taylor covers how he and his two brothers (aka The Lewis Brothers) went from lighting each other on fire and filming it when they were young into a full-blown production company 20 years later, working with brands such as Amazon, Microsoft, and DJI. He shares how networking has been one of the biggest contributors to landing new clients and gives some helpful tips and tricks on how they turn clients into fans, while also sharing a few tactics to avoid.We also chat about their online filmmaking course where they help filmmakers from all levels grow their business. Lastly, they are giving away their 12-page filmmaking guide, “The Filmmakers Handbook,” free to our audience. The Lewis Brothers cut their filmmaking teeth by lighting each other on fire and filming it in their parent's backyard. After many trips to the hospital, they knew this is what they wanted to do for the rest of their lives. Starting their production company before graduating high school, they have grown an impressive client list (Amazon, Microsoft, DJI) that has them shooting projects all around the globe. With a relentless passion for filmmaking (plus cereal and gummy candy), they love keeping their sets relaxed and believe in helping other filmmakers along the way with their online courses and filmmaking tools.Site LinksCourse: https://www.filmcreatorpro.com/Free 12 Page Filmmaking Guide: https://www.filmcreatorpro.com/handbookCompany website: https://www.atomiccity.com/Atomic City on Instagram: https://www.instagram.com/atomic_city/If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Holiday Ride is Chevrolet's new ad about a father, his daughter, and his late wife's classic 1966 Impala. It's sad, inspiring, and it tugs right at the heartstrings.Based on a true story, GM ad-maker Commonwealth/McCann worked with Academy Award winners Tom Hooper, Claudio Miranda, and Rachel Portman “to tell the story of love, redemption, and restoration.”The McCann Creative Director of Holiday Ride is Nick Allen, who was kind enough to join us to talk about his methodology, his process, and how Chevy and McCann created the most tear-jerking ad of the 2021 Holidays. If you are a filmmaker who's curious about what goes on inside the minds of the creative directors at large agencies, how the people who you want thinking of you when they're planning their next big campaign think, then this episode is for you. Nick AllenWebsite - www.ideasoutofnowhere.comInstagram - nicka11enLinkedin Commonwealth // McCann AdWeek article on Holiday RideIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

...with Codey WilsonI'm gonna share how I almost botched a huge campaign for filmCRY, what we learned from it, and what we've implemented since to make sure it didn't happen again. The role, I'll be discussing has a few different names depending on where you work or the size of your production company or agency you're working with, but the most familiar one we'll use for this discussion is - THE AGENCY PRODUCER.Reference Linkshttps://theindustryclub.co.uk/agency-producer-and-production-company-producer-who-does-what/https://www.wrapbook.com/blog/agency-producerIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Your copy - the words you use to communicate with your ideal customers - is what makes people decide if they like you and trust you enough to buy from you.Today's guest, Kelsey Formost, specializes in teaching NON-writers (like us) how to write copy that quickly connects to our ideal customers, and converts them into paying clients (and maybe even fans).This is a high-value episode. There are literal steps that Kelsey shares that you can apply to your own business and website copy. So grab a notepad, or bookmark this episode for later, because you'll want to take notes and then go to her website to take advantage of her templates, courses, and freebies. *This one's a little ZOOMY, and I'm SORRY about that, but we've since solved the Zoom - electro-sound debacle. Otherwise, I hope you get as much as we did out of this episode with Kelsey Formost.Kelsey's Website - https://kelseyformost.comIf you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we have on Jackson Adams, a director & writer based in Los Angeles. Originally from Western Massachusetts, Jackson graduated from Emerson College in 2010. He's worked extensively in original and commercial content online, which has been viewed more than a billion times. He also directed the most “disliked” YouTube video of all time!Jackson is the Associate Creative Director at Portal A.This episode is one of those ‘hang out ' types where we get to know Jackson and learn a little bit about how he got into his current role, his perspectives, and what's working for him right now. Jackson has some good tips to share, as well as some familiar but validating experiences, such as: If someone gives you an opportunity to direct, whether you feel you're ready or not, - just say yes and figure it out. ...A little bit about casting and working with talent and influencer talent, as well as working with some high profile brands and creators, such as Infiniti and Stephan Curry, and an important reminder, that whether your content is branded or not, this stuff should be fun to watch. As always, if you have any recommendations for guests just message us on instagram or facebook at filmmakers in advertising, or head to filmcry.com and shoot us an email. //jacksonhadams@gmail.comhttp://www.jacksonhadams.com/Steph Curry Infinityhttps://www.portal-a.com/projects/infiniti-life-lived/Portal Ahttps://www.portal-a.com/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today is very exciting because we got to talk to Natalie Metzger and I'm so happy that she was willing to talk to us because I don't think it's going to be easy to get her on the phone in the near future. Natalie and her friends are living the filmmaker's dream and if you want to know how you could replicate that for yourself you should listen to what she has to say. Her films have premiered at top festivals around the world including Sundance, Cannes, Berlin, SXSW, Tribeca, and Locarno. She is now the VP of Production & Development at Vanishing Angle, making several films a year now while running commercial and marketing companies at the same time. Like many others, I saw the Thunder Road short about six years ago, then followed along to watch their team fight to get the Thunder Road feature made, which has been talked about by Jim Cummings and there's great coverage and articles about that which can be found with a simple google search, but today we're going to talk about Natalie because I think she's a powerhouse behind the scenes making a lot of this exciting stuff happen. She's awesome, soak up some wisdom, and please enjoy this episode with Natalie Metzger. Natalie's website - https://www.nataliemetz.com/Natalie's instagram - https://www.instagram.com/nataliemetzger/Natalie's Twitter - https://twitter.com/metzartVanishing Angle - https://vanishingangle.com/Thunder Road Sundance Case Study - https://www.sundance.org/case-studies/creative-distribution/thunder-roadThe Beta Test Wefunder Page - https://wefunder.com/thebetatestIf you have any ideas for future episodes or who you'd like to hear from next, please DM us or leave us a comment on Instagram or facebook and we'll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY https://filmcry.com/Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

If you pay attention to the advertising or commercial production world, you'd have noticed over the last few years that a small agency from Chattanooga, Tennessee, has quietly been climbing the ranks of AdAge's annual agency A-list awards. That agency, or brand production studio, is Humanaut.You're about to hear from a few of the awesome personalities that make them so good at what they do,  because today, we're talking to Tommy Wilson and Dan Jacobs, as they share some of the secret sauce that makes Humanaut one of the top ten agencies in the country. LinksHumanauthttps://www.humanaut.is/Humanaut Instagramhttps://www.instagram.com/humanaut.is/?hl=enThe agency is No. 10 on Ad Age's 2020 A-Listhttps://adage.com/article/special-report-agency-list/how-humanaut-regional-small-agency-winner-2017-made-it-top-10/2249826Nice Talk https://www.instagram.com/nicetalkshow/Brought to you by CRY https://filmcry.comIntro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Matt is the creator of CineTracer, a Cinematography Simulator that enables filmmakers to visualize films, tv shows, and commercials in 3D in the app before shooting in real life. He also runs Cinematography database - which, to best understand what he does there, you should just visit his YouTube channel, where he showcases what he's working on. Also, recently he started a new channel called project MetaHuman 1, and has been concentrating lately on motion capture.Basically, he does a lot, and he runs several virtual production blogs where he's sharing his progress and projects, mostly in Unreal Engine. For those of you who don't know about Unreal Engine, or if like me you've wondered how to incorporate Unreal into your filmmaking, this is a nice way to ease your way in and get a broad scope overview of how it works. Matt's Twitterhttps://twitter.com/cinedatabaseCinematography Databasehttp://www.cinematographydb.com/https://www.youtube.com/c/CinematographyDatabase/videosCineTracerhttps://www.youtube.com/channel/UCN0HxYF_yeEOGEodgK6ww0QCitizenMetaOne https://www.youtube.com/channel/UC2gH3UhyNvsyNZwubGTBhIgUnreal Engine Showcase - Directed by Matthttps://www.youtube.com/watch?v=bErPsq5kPzEIf you have any ideas for future episodes or who you'd like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we'll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

We are trying something new, where we invite others in our industry to take over the podcast for an episode and share some helpful tips and information, what is and what isn't working for them right now, or anything else they may find useful. Marybeth and Chris recently linked up to start their new company - Electric Creative, and on this episode, they discuss building a foundation for content creators who specialize in creating video content.This should be helpful to those of you who are just starting out, or who want to give your business a bit of a boost by trying new strategies, or want to simplify what you're doing, refocus, and clarify your brand in pursuit of better business results.So, please let us know if you like this format and we'll do it again. If you like this episode, check out  Electric Creative and go to www.electriccreative.studio/fia and schedule a free idea session with Marybeth and Chrishttps://www.electriccreative.studio/If you have any ideas for future episodes or who you'd like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we'll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple podcastsBrought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Brought to you by CRY www.filmcry.com (The nicest filmmaker you may ever meet) - Noam Kroll is a champion for filmmakers and up-and-comers who seek knowledge. I’ve been listening to his podcast SHOW DON’T TELL for years, I think it’s one of the best filmmaking podcasts out there, and I was thrilled when he agreed to join us and talk to us about his experiences with filmmaking and advertising. If you want to hear about (1) how to balance your filmmaking career with your commercial production and advertising career (2) different strategies for managing your own production company, (3) and other related topics, this episode may be for you. To know Noam, visit https://noamkroll.com/about-noam/Noam’s newsletterhttps://noamkroll.com/newsletter-archive/SHOW DON’T TELL Podcasthttps://podcasts.apple.com/us/podcast/show-dont-tell-micro-budget-filmmaking/id1228448011Website: https://noamkroll.com/Podcast Website: https://noamkroll.com/category/podcast/Instagram: https://instagram.com/noamkrollTwitter: https://twitter.com/noamkrollIf you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or Facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple Podcasts. Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

Today we’re talking to Casting Director, Erica Arvold. This episode is packed with knowledge. Erica shares a lot about her experiences and perspectives, her education programs, and memberships, among many other things. Erica has spent the past 30 years as a casting director, producer, writer, and has contributed to the making of over 140 films, 85 television shows, and a lot of commercials. She’s also kind and generous and she does a lot for the acting and filmmaking community. If you want to learn about: Casting and Production, the state of the industry on the East Coast and in the Southeast, intensives, and educational opportunities for actors and directors, then this episode is for you. Also joining us for the interview is Director Justin Rossbacher. He and Erica have worked together before so we thought it would be fun to expand the conversation a bit …..and he just has a great podcast voice. Check out Erica and her endeavors at www.Arvold.comhttps://www.facebook.com/arvoldofficial/https://twitter.com/arvoldofficial?lang=enhttps://www.twitch.tv/arvoldofficialYou can also checkout Justin Rossbacher at https://filmcry.com/If you have any ideas for future episodes or who you’d like to hear from next, please DM us or leave us a comment on Instagram or facebook and we’ll try to make it happen. If you want a shoutout in a future episode please leave us a written review on Apple podcasts. Brought to you by CRY www.filmcry.com Episode Edited by Dylan Giovanetto - DylGio@gmail.com | www.DylanGio.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com 

This is Part Two of two episodes with David Hoffman. Where our last episode was more technical, David sharing about how he booked his role in the massive Liberty Mutual campaign, this one is more emotionally intelligent. It could be argued that it’s actually more valuable to understand the mindset of someone who’s achieved something that you may want, and David opens up and shares insightful and authentic truths with us here in Part 2. David articulates and says some things that a lot of us have thought about and maybe haven’t had the courage to say publicly or even admit to ourselves and we hope you get something out of it.Relevant LinksDavid’s website https://www.thedavidhoffman.com/David is not on social media (he’s truly free)LiMu emu & Doug commercials https://www.youtube.com/watch?v=iWXjw7QY7xY&list=PLxUNmyJ_IIGzPPOd52HUmzMEnMHcbYHw0&ab_channel=LibertyMutualGeorge Washington Is Here To Help https://www.thedavidhoffman.com/georgewashingtonBrought to you by CRY www.filmcry.com Episode Edited by Dylan Giovanetto - DylGio@gmail.com | www.DylanGio.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

PART 1 - BECOMING AN ICONDavid Hoffman is an actor, writer, and all-around creative. This is Part One of two episodes where we talk to David about his experiences and life as an actor, artist, and creative. In this episode, we focus on what led to him becoming the face of the Liberty Mutual commercial campaign (alongside an emu), as well as auditioning for There’s …Johnny on Hulu, and his web series, ‘George Washington Is Here To Help.’Relevant LinksDavid’s website https://www.thedavidhoffman.com/David is not on social media (he’s truly free)LiMu emu & Doug commercials https://www.youtube.com/watch?v=iWXjw7QY7xY&list=PLxUNmyJ_IIGzPPOd52HUmzMEnMHcbYHw0&ab_channel=LibertyMutualGeorge Washington Is Here To Help https://www.thedavidhoffman.com/georgewashingtonBrought to you by CRY www.filmcry.com Episode Edited by Dylan Giovanetto - DylGio@gmail.com | www.DylanGio.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com | www.mahartman.com

A quick tutorial on current remote directing and editing methods with Cry director Justin RossbacherCreativity as Discovery > Dynamic Editing > Remote Editing. https://rogueamoeba.com/loopback/https://streamyard.com/https://www.evercast.us/Brought to you by CRY www.filmcry.com www.filmmakersinadvertising.comInstagram - @FilmmakersInAdvertisingFacebook - @FilmmakersInAdvertising

Sean Patrick Kirby is a Director of Photography. We talk to Sean about becoming a DP, being based in Birmingham, Alabama, and working all over the country. From living in a van to shooting national commercials. Working up from PA to Grip and Electric, to DP. The LA vs. not LA conversation is more complicated than it used to be. Networking and picking the right projects. Transitioning from music to filmmaking. Taking the LSAT hungover. Ivan Drago. Shakespeare created during plagues. And again, love for video game commercials. Brought to you by CRY filmcry.com Relevant LinksContact - kirby@seanpatrickkirby.comSean Patrick Kirby’s website - https://www.seanpatrickkirby.com/Sean Patrick Kirby’s Instagram - https://www.instagram.com/thekirby/Far cry commercial series https://www.youtube.com/watch?v=L5uHQYz-hNwTom Clancy commercials https://production.family/works/commercials#&id=364254130Bernie Sanders 2016 campaign commercial https://www.youtube.com/watch?v=2nwRiuh1CugEdited by Dylan Giovanetto - dylgio@gmail.com | https://www.dylangio.com/Episode Mastered by Sophia Wade Sound - sophiawadesound@gmail.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com

Hey, everyone! Today we’re talking to Leigha Monier-Williams. Leigha’s worked with some huge brands, such as Target, United Airlines, Snapchat, and Uber, as well as working with directors Roman Coppola and Lauren Greenfield. Some of her latest notable work is with Jonah Hill on the Adidas Originals account. Some things you’ll hear about in this episode are: How production companies and directors are selected for projects, How she became a producer, How to set boundaries at your company, and how to properly pronounce…‘Adidas.’ Producing Adidas originals. Growing up in a family of artists. Transitioning from NYC > to LA > back to NYC. Leigha’s bridge between college and work - Chelsea Pictures. How big agencies and clients pick production companies and directors. Balancing between personal life and work at Johannes Leonardo. Communicating and resolving conflict with coworkers and producers. Mistakes on the job. Only giving a task to someone you know can accomplish the task within the time frame that it’s needed. Setting boundaries and respecting parameters at work in the commercial advertising industry. Documentary filmmaking. Focus on what you want to do now and not what you want to become in ten years. Where can we become kinder and help others in the ad industry. Leigha misses people, Enneagram 3’s, and Extreme Ownership. Adidas Originals / Directed by Jonah Hill- https://johannesleonardo.com/project/change-is-a-team-sportFavorite Commercial: Cadillac - Don’t You Dare - https://www.youtube.com/watch?v=566IfJwOBAEFavorite Movie: Blue by Krzysztof Kieslowski - https://www.imdb.com/title/tt0108394/?ref_=nm_flmg_dr_8Favorite Docs: Minimalism - https://www.imdb.com/title/tt3810760/ and Super Size Me - https://www.imdb.com/title/tt0390521/Leigha’s Website - https://mindfulfilm.com/email - layamowill@gmail.com Mastered by Sophia Wade SoundIntro mixed by Micheal Hartman

Directing an agency spot for the Cleveland Cavaliers. Working as a Filmmaker in New Orleans, Louisiana. Communicating with ad agencies on projects. Understanding client and campaign objectives. Moving Home to Direct. How Greyson got his first job as a colorist. How Codey almost got fired from that same job, also his first job, several times. Transitioning from colorist to Director. Video game commercials. Greyson’s favorite commercials. Understanding client and campaign objectives. Directing music videos. Freelancing as a colorist and Director. Getting through productions. Learning how to tell stories where you are.Strategize less and Make More. Enjoy the process. Godzilla will land in 2020. And Jonah Hill. LINKSBe The Fight | Cleveland CavaliersS.H.a.M.E. Matthew MayfieldOrange Vanilla Coca-ColaDoritos | Old Town Road Mid 90s | Jonah HillBeast WarsFind Greyson atInstagram @GreysonawelchWebsite - Greysonawelch.com

Welcome! You new here? Us too! Together we're going to demystify the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking.Intro mixed by Michael HartmanApple – “1984” (1984) Tide's "It's a Tide Ad" (2018) Reebok: “Terry Tate, Office Linebacker” (2003) Coca-Cola – “Meet Joe Greene” (1979) Old Spice – “The Man Your Man Could Smell Like” (2010) Amazon's "Alexa Loses Her Voice" (2018) Dos Equis – “Most Interesting Man in the World” (2007) Coca- Cola - “I’d Like To Buy The World A Coke" (1971)Bop it! (1998)Creepy Crawlers! (1993)CROSSFIRE (1992)McDonald's "The Showdown" (1993) Music: Dweller by Kas-Tro, Licensed under The Music Bed, LLC.