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Braden Ripley (@ripcoaching) is a nutrition and fitness coach. He works with the Macros Inc team to deliver personalized coaching to thousands of clients. Braden has been coaching clients for over 10 years to gain muscle, lose fat, and improve their health. The word sustainable gets thrown around a lot when it comes to weight loss and overall health improvement. And for good reason - we want the changes to last forever. But, obviously, this is easier said than done. Braden and I dig in to the psychology of what goes into to making these changes stick. How to get started, how to keep going, and how to make it last. Sometimes in the name of sustainability we even sell ourselves short. Going too slow, and in a roundabout way making the process accidentally more difficult. This again plays into our psychology regarding reward systems and the acknowledgement of significant progress. Braden and I discuss how to blend thinking long term, while also being ambitious enough in the short term. Braden is a phenomenal coach and has clearly spent a ton of time thinking about all of this, and working with tons of people to deliver amazing results. To keep up with everything he has going on, be sure to follow him on IG and check out Macros Inc as well. The best way to support the podcast is to share the episode with a friend. You can support yourself and the podcast by applying for 1:1 online coaching here. Grab my FREE Protein Cheat Sheet HERE. Grab my FREE Muscle Building Workout HERE. Join 1000's of others in receiving the best fitness tips, tools and tactics for free via the Sunday Meal Prep newsletter. Share this episode with a friend who would enjoy or benefit from it! Comments, questions, and feedback are greatly appreciated. If you enjoy this podcast, I would be extremely grateful if you subscribed and left a short review on iTunes or rating on Spotify. It really helps to spread the message and ultimately help more people. Website danielyores.com Connect with me on Instagram @danielyoresConnect with me on X @danielyores Podcast Cover Art by @octopuslegss
Braden Ripley is the Lead Coach at Macros Inc, an online fitness & nutrition coaching company that works with thousands of clients per year. Braden is also a Type 1 Diabetic who is living a fit and healthy lifestyle and shares his knowledge on how the basics can pretty much offset most negative side effects of chronic disease. This was a great chat and I know you will get value out of it. For more free resources on building the strong, fit, and healthy body you desire, grab some of these: FREE METABOLIC ASSESSMENT How to conquer the weekends Lose your next 3-5lbs
Braden Ripley is the Lead Coach at Macros Inc (@macrosinc) and Marco Ferreira is a personal trainer with over a decade of experience and an incredible fitness journey of his own. The 3 of us chat about: - Basic starting points for a weight loss journey - Common gym mistakes people make - Common nutrition mistakes people make - Important mindset reframes you need to make on your fitness journey and much more! Go follow @coach.ripley and @mountain_strength_and_fitness on Instagram Connect with Me: Click HERE to request your FREE Lifestyle Assessment! Get all your questions answered by clicking HERE! Check out my website, Amplify Lifestyle Coaching! Join over 500 subscribers getting 1-2 high value, free coaching content each week by clicking HERE! Join my FREE FACEBOOK COMMUNITY to get weekly exclusive FB lives and a motivating community of other like minded people. If you get value from this episode, you'll definitely wanna check out my YouTube Channel for even more free content.
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Protein in a Single Meal. The anabolic response to protein ingestion during recovery from exercise has no upper limit in magnitude and duration in vivo in humansThe context of this study0, 20, 40 study - tromellen 20190, 40, 70 study - kim et al 2016Bolus vs spaced out feeding - areta 2013 study Anabolic windowThey fed people 0, 25, and 100 grams of protein.Amino acid levels in the blood remained elevated for up to 6 hours post the 100 grams but not quite that long for the 25 grams.PS and PB were measured and protein synthesis was highest in the 100 grams as was the net balance. FSR or essentially the rate of muscle accretion was highest in the 100 grams, which was elevated out to 6 hours and was highest in the 100 grams.The anabolic response is > 12 hours.No limit to protein-derived amino acid bioavailability and subsequent tissue incorporationWe have previously estimated that the ingestion of 20 g protein results in 10% (2 g) of the ingested-protein-derived amino acids to become incorporated in skeletal muscle tissue throughout a 6-h postprandial period.4 In the current study, we calculated that 12%, 15%, and 18% of the ingested protein was incorporated into skeletal muscle following ingestion of 25 g protein throughout 4-, 8-, and 12-h periods, respectivelyQuite a lot ends up in circulation with ~10-15% in muscle post meal. As you increase protein in a meal more of what gets incorporated into your muscle comes from what you ate, not the free amino acid pool. Business Insights: Finite vs Infinite GamesWhat I am learning Today: Stability is a False HopeDaily Win: Got season 4 spun up againDaily Learning Lesson: Time goes much faster than you expect, don't waste any of it. Visit us at macrosinc.net to enroll in our fitness and nutrition coaching program!
Time goes fast. In a few years you'll be where you will be… do you want that time to have been spent moving your forward or wasted?You are 100% responsible for your decisions. Decide what outcome you want to put the odds in favor of and make that decision.Bet on yourself above all else. You have control over nothing but yourself.Chose your relationships in life wisely. They are either assets or liabilities. They are never neutral.Things don't matter… meaning the things you buy. Material stuff really doesn't improve your life. Invest in skills, people, time, experience.Skills, knowledge, and mindset are the things in this world that can never be taken from you. Invest heavily in time and money in those things.Your reputation takes a lifetime to build and a minute to ruin. Be careful in your decisions.Aging is inevitable. The rate of aging can be controlled. And it's only a one way street. Take care of yourself because going backwards in time is impossible.No one can decide what is important for you but you.Complaining feels good in the moment, but it never solves the problem or moves your life forward. Don't waste time on it.Don't let anyone tell you something isn't possible. Especially if they haven't tried. Find out for yourself. At least you learned everything along the way until you hit the wall.If you don't show up for yourself, you can't show up for others as your best self. It's not selfish to put your needs high on the list, it's selfish to be the less than the best version of yourself.Compound interest should never ever ever be ignored. Time is the biggest thing here. Start early. Compound interest isn't just stock market… it's all things in your life.Quit. Seriously. If something you are doing doesn't align with your long term goal, don't do it. Get on the long term path as fast as possible.Think slow, act fast.Be very careful with your words. Once things are said, they cannot be unsaid. Make sure you say what you mean and you mean what you say.Money isn't good or bad. It's a tool.Life is about who you become along the way. Your personhood is shaped by the trials you endure. Decide what trials are meaningful.Give way more than you take.Once trust is broken it can never be fully repaired. Remember that when you make decisions.People aren't disposable. They are people. They carry you with them the rest of their lives.Never be afraid to be quiet. You learn more from listening than speaking.Pay yourself first. Take from yourself last.Forgiveness is for you, not them.Think bigger than you think is reasonable. Life isn't about being small.Be kind and gentle, but not weak.You can have anything you want, but not everything. Decide what you want and go deep on that.Create more than you consume.Reading and conversation and your two biggest super powers for improving your life.Knowledge without action is wasted.Understand leverage, don't abuse it.Being polite requires zero skill.The harder you work and the more chances you take the greater your odds are of a lucky break.If it costs you mental peace, don't buy it or do it.Patience is the most underrated skill you can develop… but don't conflate patience with complacency.
Christina & Marissa sit down with Brad Dieter, COO of Macros Inc., & nutritionist for Gonzaga Men's Basketball to talk all about big weight loss & the obesity epidemic. (0:00) - Intro (1:44) - Brad's Story (8:45) - Weight Loss Differences (15:00) - Can You Really Tell When Someone Is Ready? (21:07) - Negotiating With Yourself (24:41) - Give Yourself Grace or Push Through? (32:44) - It Comes From Within (37:27) - Blind Spots In Big Weight Loss (41:18) - Physiology of Big Weight Loss (46:16) - Goals & Identity (54:13) - Current Projects? Want to reach out to Brad? Instagram: @brad.dieter Website: macrosinc.net Follow us on Instagram: @barbelllifestylepocast Hosted by: @marissaroyfitness & @christilynnfit
Here are some of the mental tools I have picked up over the years that have massively helped me. 00:00 - Intro 1:45 - You can't control your emotions, you can control your actions 3:48 - The formula for success 6:00 - Carrying trauma 7:38 - No one is thinking about you 8:45 - How to have difficult conversations 10:25 - Just do more reps 13:22 - Free will is an illusion 14:45 - This too shall pass
On this episode of the podcast we talk about why you get frustrated, why hard is what it is, why it's not failure if you learn new skills, and why you should never underestimate the value of time.
Making decisions conducive to your goals. Leadership is more about what you do than what you say. Have a conviction, decide if you are willing to deal with the negative that might happen, and move forward. The longer you sit in indecision, the longer you are delaying the potential positive. Thinking about doing the work is actually more stressful and anxiety inducing than just doing the work.
On this episode of the podcast we talk about GMOS and why they aren't really what you think they are... and more importantly, how you should think about them.
On this episode of the show we talk all about how to handle it when the people around you don't directly support your goals.
On this episode of the podcast we talk all about maintenance and the tips, tricks, and mental hacks you need to succeed over the long term.
On this episode of the podcast we talk about Peloton's shift in business strategy and whether it is paying off and we discuss the recent news on artificial sweeteners from the WHO.
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The twelve lessons of 2022:Mental fortitude is essentialDon't forget to do the basicsSystematize fulfillment and focus on productGratitude solves a lotYou default to your bad habitsNo… no… noNo one cares. Nothing matters.Don't count anyone else's money.Default alive. Then think in decadesYou don't need much. At all.Money matters. Not the way you think it does.You can't buy loyalty.
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: How lockdowns affected health and fitness behaviors. Business Insights: The Martian by Andy Weir What I am Learning Today: Your life is the cumulation of the major choices you make. Don't make them hastily. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: An update on meat and heart diseaseBusiness Insights: Develop a strategy, build a plan, execute, review, pivot. What I am learning Today: Emotional control is one of the best assets you can acquireMusic from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Here is Everything You Need To Know About Nutrition And Weight Loss. This is gonna be a doozy... but you need to know it. I have written about this a bit before... but this is the expanded version. Here we go.. Concept 1: Food is energy and nutrients. All the food and drinks you consume contain two main things: Calories and nutrients. Calories are the energy found in the food. That energy is what keeps you alive and why we have to eat. That energy is what lets your heart beat and your lungs breathe and your legs move. The nutrients in your food are what allow your body to perform specific functions. Those nutrients are what allow your body to make energy and the material you need to make new cells. Concept 2: You need enough, but not too much. Your body is like everything else in the universe, meaning it is governed by the laws of physics.That means your body needs energy coming in to keep it functioning (energy going out). If you have too much energy going in your body gains mass (weight). This can be good or bad depending on the context. If you have too little energy going in your body loses mass (weight). This can be good or bad depending on the context. To gain or lose weight you need to find the right net negative or net positive. Concept 3: The best way to change your weight is to make an educated guess and track your energy intake. Look… here is the deal. If you live outside of a scientific laboratory the best way to change your weight is to do the following 3 steps: 1) Make the best guess you can about what your body expends in a day. This is what our calculator does 2) Track your energy intake (calories) very closely for a few weeks, preferably 4-6 weeks and see if your body weight changes in the direction you want to go. 3) If it is going in the right direction, keep doing that. If it isn't, adjust your calorie intake up or down a few hundred calories and keep going. Repeat this exercise. Concept 4: Energy is priority but nutrients matter. Remember how food has energy (calories) and nutrients? Well there are two main kind of nutrients and they are divided based on two criteria: whether they provide energy or not and how large of quantities we consume them in. Macronutrients is the first type. These contain calories and are consumed in the order of magnitude of ~10 grams to 1000 grams. Protein and carbs are 4 calories per gram. Fat is 9 calories per gram. Micronutrients is the second type. These do not contain calories and are consumed in quantities 30 grams in one meal and it doesn't all go to waste. That's pure balderdash (great game btw, you should play it). CARBOHYDRATES Carbohydrates apart from fiber don't seem to impact weight loss any differently than dietary fat, thus once protein targets are met, carb and fat ratios can vary considerably with little to no difference.Assuming you have enough carbs to fuel your training and performance, consuming more doesn't help you set more PRs or burn more calories.Fiber, as a carbohydrate, does play some role in weight loss, but it is centered mostly around it's ability to provide satiety with very minimal (or zero) calories.Low calorie and higher calorie fibrous carbs like broccoli, spinach, zucchini, beans, berries, and potatoes are some of the most filling foods you can include in your diet. Practically speaking, it's quite difficult to be full and satiated on a low calorie diet without eating fibrous carbohydrates.We recommend you eat 5 servings of them a day. A good rule of thumb is to have at least 1-2 fruits and/or vegetables at every meal. When possible reduce added sugars but you don't have to eliminate them. Fructose is FINEEEEE. Under 100 grams a day and no major health issues noted.FATS Fat is similar in importance to carbohydrates. Having higher fat and lower carb may cause more additional water loss, but this is merely short term. This happens because lower carb diets can cause some glycogen loss from your muscles thus withdrawing water. Some people like this for initial motivation as the scale drops a little faster initially.But I can't emphasize the word initially enough as long term higher fat vs higher carb diets level out.Eating more or less in relation to carbs makes no difference in long term weight loss in all lines of research assuming calories and protein are matched.Thus for most standard diets, once protein is met and fat is set at a healthy level for hormone production, your remaining calories can be any macro, so if you enjoy higher fat foods, feel free to eat more fat. If you prefer more carbs, that's fine too. Either way, there is no long term difference.Now, there is the exception with the trendy ketogenic diet which is high fat and very low carb diet. While the ketogenic diet is not always adherable for everyone and possesses no physiological advantage, it does have an appetite suppressing effect.Indeed, we see in research, by taking fat higher and dropping net carbs (non-fiber carbs) to low extremes, the state of ketosis can suppress appetite quite well making weight loss simple and easier for some people (2).But unless you're ok with giving up sugary/starchy carbs for a long consistent period of time, we recommend for most people they simply eat a reasonable amount of both carbs and fat. With enough protein and fiber, you can still greatly suppress your appetite. Concept 11: Artificial Sweeteners Require Some Nuance This is gonna ruffle some jimmies but here is what we know about artificial sweeteners. They definitely do not cause weight gain... we know that with like 99% certainty (nothing in 'science' is 100%). They have not been shown to cause any real health issues. HOWEVER... some people report GI distress or headaches after consuming certain ones... if that is you, just skip it. Sort of like most people are fine with peanuts but if you have an allergy... you don't have to eat peanut butter. There is some evidence that certain ones have different effects on blood sugar depending on your microbiome... but that really doesn't tell us that much about outcomes. Again... if you find certain ones don't agree with you... Don't consume them. Concept 12: Alcohol In Moderation Is Probably Ok... But It Isn't Helping. Alcohol is empty calories, changes your decision making around food, and sort of puts the brakes on fat metabolism while it deals with the alcohol so be mindful of your intake. If you choose to drink here is how you limit its effect on your progress. MAKE SURE YOU ACCOUNT FOR IT IN YOUR CALORIES.Weight loss is fundamentally about energy balance. If you want to lose weight or gain weight, you have to ensure that you take energy balance into account, which includes alcohol consumption.Tracking your alcohol intake is a great way to account for your alcohol intake and ensuring that you are hitting your caloric needs.From a calorie perspective, there are a few ways to track your intake.The first is to simply utilize entries in tracking programs like My Macros+ or the actual labels on the drinks (store-bought drinks such as beer or seltzers are required to have calorie information on them).Secondly, you can track each individual ingredient in a mixed drink and assign 7 calories per gram of alcohol (a standard shot contains ~14 grams).DON'T LET ALCOHOL INFLUENCE YOUR FOOD CHOICES.I am as guilty of this as anyone.I have a few drinks and all of a sudden that plate of nachos I wasn't planning on touching has now vanished.Consuming alcohol lowers your inhibitions and your ability to control food intake. Most research shows that as alcohol consumption goes up, so does your calorie intake.KEEP YOUR DRINKS SIMPLE.Simply put, the more complicated and more ingredients in your drink, the more calories it probably has.For example, the average Pina Colada has around ~300 calories in a single drink while a Long Island Iced Tea has ~800 calories.Conversely, a vodka-soda or rum and Diet Coke has
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: What does eating healthy actually mean?Business Insights: Building a business is a lot like weight loss, the road to success is never linear and the periods of ups and downs require you to look past the immediate and take a wider view. What I am learning Today: Changing your mindset such that you are in the driver seat makes a massive difference in how you view yourself in the world. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Diet quality and aging. Results from recent epigenetic research study.Business Insights: In business there are a few ways to acquire clients: Pay for themSubsidize acquisition through valueWord of mouth/referralWhat I am learning Today: If you want to change your life, you have to change who you are as a person. That takes workMusic from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Daily food timing and how it may affect hunger. Shifting meals later in the day may increase the total amount of experienced hunger in a given day, however adaptations to hunger may occur. There may be some minor shifts in metabolism that favor fat storage, but the outcome of that is not super clear.Paper 1: https://www.cell.com/cell-metabolism/fulltext/S1550-4131(22)00397-7Paper 2: https://www.cell.com/cell-metabolism/fulltext/S1550-4131(22)00344-8Business Insights: Updates on Peloton and Beach Body.Peloton Letter To ShareholdersPeloton Financial ReportsBeachBody Financial ReportsDEFAULT ALIVE: The goal is to play the long game and to stay in the game as long as possible. You learn a lot as you go along and the faster you learn the better. What I am learning Today: Being in the right place at the right time makes a major difference… and often is the only difference. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
On today's episode of CP Radio, Deah & Jeb are joined by Brad Dieter. Brad is one of the owners at Macros Inc. He is a PhD where he is best known for his ability to break down really difficult nutrition information. When ever he presents he is amazing at giving coaches the ability to use apply these complex subjects in their every day coaching without needing a PhD!
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: The things that derail clients:Misalignment with what you are eating vs think you are eatingYour physical activity levelsLetting bad days compoundThinking a “diet system” is going to solve your problems.Business Insights: Businesses grow and move in cycles. Understanding those cycles is a key part to sustainable progress. What I am learning Today: Don't play small. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: The Secret Behind Eating Simple Food. Why Food Palatability Matters More Than You Think.Business Insights: Most things work, nothing works forever. What I am learning Today: Life is Just a Numbers Game…Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Losing Weight Without ExerciseBusiness Insights: Being in charge is not leading. What I am learning Today: Grit and resilience are prerequisites for success. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: The Role of Macros in Weight LossBusiness Insights: Why the fitness industry has been fragmented and what bringing it together means for the end consumerWhat I am learning Today: You never have perfect information. But you have to act anyway. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Ketogenic and Carnivore DietsSee slides hereBusiness Insights: The end of an eraI am inevitable… how Noom, Peloton, Teladoc, and Carvana all fell victim to the same game. The game has changed and it has changed in a hurry. Large cash balance sheets but expensive money… meaning value companies and cash flow positive companies are going to start becoming the kings of the kingdom and hypergrowth, cash flow negative companies are going to get hammered. What I am learning Today: Hate is BaggageMusic from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Why Diets Work Until They Don'tSee slides hereBusiness Insights: Play a different gameThere is a famous quote (somewhat dubiously) attributed to Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” Customers can easily describe a problem they're having -- in this case, wanting to get somewhere faster -- but not the best solution. The other way of viewing it is… there are expectations that people assume you should follow to be successful, but that doesnt mean that is the way to do it. How VC works and funding work. The penalty you pay for running a profitable business versus a debt laden, negative cashflow business.BetterHelp example.What I am learning Today: Your mind as a muscleMusic from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: GLP-1 DrugsWhat are they - either mimics of of natural GLP-1 or they are drugs that activate the receptors (GLP-1 receptors).How do they work - augment insulin action and decrease glucagon. They also affect hunger and satiety through slowing digestion and affecting central nervous system.What were the originally designed for - glucose control, How to they affect body weight - primarily through hunger management. https://pubmed.ncbi.nlm.nih.gov/33977495/https://jamanetwork.com/journals/jama/article-abstract/2777886https://jamanetwork.com/journals/jama/article-abstract/2787907Considerations for other diseases - however recently have been studied for kidney and cardiovascular protection as well as weight lossBusiness Insights: The things behind running a 120+ person business that go unseen. What I am learning Today: You aren't who you need to be until you become who you need to be.Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingMusic from Tunetank.comomka - Vibes (Copyright Free Music)Download free: https://tunetank.com/t/6hvj/5019-vibes
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Protect your heart: how to think about cardiovascular diseaseIt is a process that occurs over long periods of time. It is about risk accumulation over a lifespanLipids, blood pressure, blood sugar, genetics, metabolismHow to think about risk factorsLifestyle (diet and exercise) Business Insights: Be first, be smarter, or cheat.What I am learning Today: Curiosity vs egoMusic from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-coming
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: The epigenomeBusiness Insights: Founder led or mission led companies.What I am learning Today: Why fish swim. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-comingAdditional Papers on Nutrition and Epigeneticshttp://www.ncbi.nlm.nih.gov/pmc/articles/PMC2677001/http://www.sciencedirect.com/science/article/pii/S0047637403001775http://www.ncbi.nlm.nih.gov/pmc/articles/pmc165709/http://li123-4.members.linode.com/files/Nutrition%20and%20DNA.pdfhttp://ajcn.nutrition.org/content/89/5/1488S.shorthttp://onlinelibrary.wiley.com/doi/10.1002/9780470959824.ch15/summaryhttp://www.ncbi.nlm.nih.gov/pubmed/22044276http://jeb.biologists.org/content/218/1/50.short
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Diabetes and how we think about it. Download Slides: macrosinc.net/diabetes-iefc-2021/Business Insights: Everything works, nothing works forever. Scaling companies and things that must changeDelegationControlEgoTransparencyIntegrityCultureWhat I am learning Today: Your mental space is incredibly important and it is something you have to actively work on… and no one else can do that work but you. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-coming
Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Nutrition Trends for 2022Clean Eating MagUS News ReportBusiness Insights: The shifting sands of Major FitTech and how VC money can change a businesses core fundamentals. PelotonBeach BodyNoomWhat I am learning Today: At some point in your journey you are going to reach a point where you really don't know the answers… and there are three paths: 1) quit, 2) put your head down and fight like hell to break through a wall, 3) find someone who has a key to the door and who can open it for you. Music from Tunetank.comAHOAMI - Cold Star (Copyright Free Music)Download free: https://tunetank.com/track/3535-cold-starMusic from Tunetank.comSquares MP - Chilling Time (Copyright Free Music)Download free: https://tunetank.com/track/6023-chilling-timeMusic from Tunetank.comIsaevIlnarMusic - Technologies Are Coming (Copyright Free Music)Download free: https://tunetank.com/track/4227-technologies-are-coming
On this episode of the podcast, we cover the top three things to know for weight loss, the business lessons we learned in 2021, and why you shouldn't take today for granted.
Is corporate wellness the solution employers need for their recruitment and retention problems? Today on The Business Side of Fitness Podcast, Brad Dieter COO of Macros Inc & Director of Science at Harness Biotechnology and I go down the rabbit hole on the topic of corporate wellness and much more! Listen in to this episode to hear Brad cover: -Why fitness & nutrition are commonly kept in different silos -Why nutrition is the toughest part of the health matrix to tackle -Misconceptions about nutrition and activity -Work environments and cultures that foster healthy lifestyle -Why dieting FOMO is real Brad says, “It's been made way too complicated. I think that the majority of people can get 95% of the results that they need in their life, on the nutrition side with some very simple ideas, and simple interventions.” Tap below for more from Brad: https://www.vanessaseveriano.com/podcast ABOUT THE HOST Vanessa Severiano has two decades of experience creating, developing and growing brands in the fitness & wellness industry. Learn more about working with Vanessa: https://www.vanessaseveriano.com ABOUT TODAY'S GUEST Learn more about Macros Inc here: https://macrosinc.net ENJOY THIS PODCAST? Please make sure to rate, review and subscribe to The Business Side of Fitness wherever you listen to podcasts. Your support means so much and helps more than you know! INTERESTED IN BECOMING A SPONSOR? Inquire about supporting the show through sponsorship by emailing hello@vanessaseveriano.com.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: The truth about super foodsBusiness Insights: How the money machine worksWhat I am learning Today: Everyone has a plan until they get punched in the mouth Daily Win: We are on episode number 99… gonna hit that hundred. Daily Learning Lesson: Focus on seeing life as it is, not what you expect it to be.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Coming off low carb dietsBusiness Insights: There isn't a play book. What I am learning Today: Handle the ebbs and flows Daily Win: We've built an amazing team of peopleDaily Learning Lesson: Life throws a lot of curveballs at you… how you respond to them matters.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Exercise and physical activity as we age. Business Insights: Stewardship What I am learning Today: You get to decide what is important to you… no one else can decide that for you. Daily Win: Survived the first snow storm of the year!Daily Learning Lesson: Your life changes through the accumulation of small choices, be mindful of your choices.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Declines in sugar intake!Business Insights: You only have to be right once. What I am learning Today: No one will ever care about your own success as much as youDaily Win: Black Friday - Cyber Monday was a success.Daily Learning Lesson: Failure is an option, and sometimes necessary
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Metabolism and caloric restriction. Business Insights: The (in)value of ego. What I am learning Today: Focus outward not inward when struggling mentally.Daily Win: Black Friday - Cyber Monday was a success.Daily Learning Lesson: You start over every day… don't think your journey will never include “starting over”
This week Jonny and Briz dump Amy for one of the nicest guys in Fitness, Corey Robb. Corey has been in the industry since 1999! And more recently in the last 4 years, has grown Macros Inc (with the help of 3 other colleagues) to a company of over 100 coaches and 4,000 clients! We talk about his experiences in the industry, what he feels is priority for coaching clients, and we also find out what makes Canada so special ;-) Enjoy!
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Tracking alcohol during the holiday.Business Insights: Transitioning from about yourself to about your employees. What I am learning Today: You have to be able to ebb and flow with the “changing of the seasons”Daily Win: We have made some good progress on rebuilding our marketing program. Daily Learning Lesson: Your life evolves by a series of small steps and decisions, be mindful of the small choices you make.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Post halloween sugar bonanza. Total sugar intake, fructose intake, and other sugar intakes. Business Insights: Leadership is about listening, not talking. What I am learning Today: No matter how much research you do, you will never have perfect information. Daily Win: Officially College Basketball SeasonDaily Learning Lesson: Realize no one will care as much about your success as you.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: Nutrition for the holidaysBusiness Insights: Make sure you put yourself in a position to make good decisions, don't back yourself into corners. What I am learning Today: Stay focused on the goal, don't lose sight from short-term setbacks. Daily Win: Halloween weekend!Daily Learning Lesson: Be prepared for the ups and downs.
On this episode of the podcast we talk about the status of the healthcare system and what it will look like moving forward and why companies like Macros Inc are going to be perhaps the only true viable solution.
Show Sponsor: Hey Everyone, It's Brad here, before we get started with the show just wanted to take a minute and let you know about our coaching program we run here at Macros Inc. We believe that every person on the planet deserves to live their healthiest and best life. A qualified nutrition coach and personal trainer can be the key to living that life. At Macros Inc we provide fully customized 1-on-1 nutrition coaching and online personal training that has changed the lives of 7,000 people and counting. We offer a two week free trial for our nutrition coaching and you can get started, risk free, today. Just go to macrosinc.net/services and sign up!Introduction: Hey Everyone, I am Brad Dieter, the COO of Macros Inc, a nutrition and fitness coaching company and this is MI Take, a podcast that discusses current events in nutrition, the business side of the health and fitness industry, and a little of everything in between. Let's dive into it. Nutrition Insights: How fast should you lose weight and how quickly should you gain muscle?Business Insights: How to build a culture of excellence and uncommon expectations. What I am learning Today: People are human, they should be making mistakes and growing. Daily Win: Completion date for our construction project. Daily Learning Lesson: Water the bamboo
The ALL ME® Podcast The Power of Habits for Weight Loss - Dr. Brad Dieter One of the most complicated puzzles to solve in today's society is losing weight safely and effectively. What's even more important is how can you maintain that weight loss once you've reached your body weight goal? With over 70% of the US being overweight, there is an increased desire to try any method possible to lose weight. In this episode, Dr. Brad and I talk about the diet and weight loss industry, why have we seen a significant increase in obesity, factors that influence weight loss, and the power of habits and coaching to solve the problem. Dr. Brad Dieter Brad Dieter, PhD, is an exercise physiologist, molecular biologist, biostatistician, scientist and entrepreneur whose goal is to bring science and industry together to improve human health. He holds a master's degree in biomechanics, doctoral degree and post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children's Hospital. His research has spanned the translational spectrum utilizing basic science, human trials, and machine learning in large data sets to identify and develop novel therapies and technologies. Currently, he serves as the COO of Macros Inc, Director of Science at Harness Biotechnologies, Chief Scientific Adviser at Outplay Inc, and Scientific Adviser for the National Academy of Sports Medicine Resource Links: Facebook: https://www.facebook.com/groups/macrosincgroup Twitter @MacrosInc Did You Know? The Taylor Hooton Foundation has an education program on Nutrition and Dietary Supplement Safety Up to 25% of Dietary Supplements are contaminated with illegal drugs and banned substances. Follow Us: Twitter: @theTHF Instagram: @theTHF Facebook: Taylor Hooton Foundation #ALLMEPEDFREE Contact Us: Email: Phone: 214-449-1990
Dan Feldman is a registered dietitian and competitive powerlifter. He works full-time as a nutrition coach for Macros Inc., and owns a Telehealth private practice. In addition to coaching and powerlifting, Dan spends a great deal of time reading and disseminating nutrition research, as well as promoting a positive body image for men. Find Dan on Instagram (@powerlifterdietitian) and Facebook. Dan's Website: http://www.danfeldmanrd.com MESSY MIDDLE SOCIAL: Follow Alyssa on Instagram Follow Kait on Instagram Follow the podcast on Instagram SUPPORT OUR PODCAST: Get 20% off your first order of Legion Supplements with code: messymiddle Buy Lyss & Kait a cup of coffee --- Support this podcast: https://anchor.fm/the-messy-middle-podast/support
Brad Dieter, PhD, is an exercise physiologist, molecular biologist, biostatistician, scientist and entrepreneur whose goal is to bring science and industry together to improve human health. He holds a master's degree in biomechanics, a doctoral degree and post-doctoral fellowship in translational science at Providence Medical Research Center, Providence Sacred Heart Medical Center and Children's Hospital. His research has spanned the translational spectrum utilizing basic science, human trials, and machine learning in large data sets to identify and develop novel therapies and technologies. Currently, he serves as the COO of Macros Inc., an international team of online coaches that was formed in 2017. Macros Inc aims to be the driving force behind a fitter, healthier world for everyone, using online coaching services to help people eat well, move more, and live fantastic using the power of flexible dieting. To date, they've served over 1,500 clients and currently have 800 active clients who are helped by a team of over 20 coaches. You can find out more about what we do by visiting macrosinc.net. If you're on Facebook, you can check out our huge Facebook group by searching for “Macros Inc”. On all other social channels, you can usually find us under @macrosinc. Brad's Instagram Brad's Facebook Science Driven Nutrition Macros Inc NASM Nutrition Certification In this episode we cover: Brad's journey in nutrition academia and research and how it helped form how he translates research How Brad's online coaching company, Macros Inc, came into being Brad's love for research and how that lead to his website, Science Driven Nutrition How Brad manages to juggle so many different endeavors at once Qualities that help to make a great nutrition coach How reading research is a skill that needs time and practice Tailoring how you translate research depending on your audience The current global health situation and the growing need for nutrition professionals How are the chronic health problems we see today going to affect the economy Brad's involvement in the recent NASM nutrition qualification