Podcast appearances and mentions of maribeth kuzmeski

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Best podcasts about maribeth kuzmeski

Latest podcast episodes about maribeth kuzmeski

Bridging The Gap
How Financial Advisors Can Attract Clients Through Authenticity and Personal Connection with Maribeth Kuzmeski

Bridging The Gap

Play Episode Listen Later Jul 19, 2023 40:54


On today's episode of Bridging the Gap, Matt is joined by Maribeth Kuzmeski, PhD, President of Red Zone Marketing, Marketing Strategist, Author, and Keynote Speaker on Marketing, Branding, and Persuasive Communications. Maribeth shares the story behind the name of her marketing consulting firm, building trust and credibility as a financial advisor, and her research behind the impact of including personal information in a bio. She also talks through strategies she's used to help advisors achieve success in niche markets, as well as the importance of transparency, trust, and differentiation in the financial industry. Maribeth discusses the effectiveness of seminars, video marketing, and email campaigns in attracting clients and fostering personal connections. She also provides insights into conducting marketing research for financial advisors and asset managers, the value of surveys, and analyzing data. She also shares how you can use social media platforms like LinkedIn to showcase not only your purpose and motivations, but also the softer side and the difference you can make in your clients' lives.Dr. Maribeth Kuzmeski Bio:Dr. Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies. Today, Red Zone Marketing is fully focused on the financial services industry.Maribeth has written 9 books including the bestseller The Connectors. She is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, and is a regular presenter at Barron's Top Producer conferences.Maribeth is also a professor of marketing at Oklahoma State University teaching several marketing courses including Personal Branding: Name, Image & Likeness for student-athletes. Through her academic work, Maribeth brings an evidence-based approach to her consulting and speaking of what has been researched, is working elsewhere, and can be applied immediately.Maribeth has a bachelor's degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. When not working, Maribeth and her husband of 30 years are likely at a sporting event, golfing or with their two (somewhat) adult children.More Content For Financial Advisors and Wealth Management FirmsYouTubeTwitterLinkedIn

Balanced Advisor Podcast with Dr. Travis Parry
Ep 69: How Advisors Can Scale with Maribeth Kuzmeski, PhD

Balanced Advisor Podcast with Dr. Travis Parry

Play Episode Listen Later Nov 17, 2022 30:23


Maribeth Kuzmeski, PhD, is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. Today, Red Zone Marketing is fully focused on the financial services industry. Listen as Maribeth shares her knowledge about hiring, delegating, and creating balance in your career. Join us today to learn about these things: How Maribeth met a financial advisor and agreed to work for him on a commission basis and ended up growing his management portfolio from 10 million to 200 million in under 5 years. (1:13) Is email getting you down? Here's what you can do to help. (9:01) Her process for delegating to her assistant that saves her time. (14:40) RESOURCES Learn more about our guest: https://www.redzonemarketing.com/ Email: travis@travisparry.com Get Travis' newest book!

Top Advisor Podcast
Ep. #30: Asking for Referrals and Getting Referred Up With Maribeth Kuzmeski, PhD. (Part 2)

Top Advisor Podcast

Play Episode Listen Later Oct 26, 2022 37:31


In Part 1 of this 2-part series – Bill Cates interviewed Maribeth Kuzmeski, Ph.D (RedZoneMarketing.com) about creating more unsolicited referrals.  In Part 2, we flip the table!  Maribeth is interviewing Bill about asking for referrals and how to get referred up! Maribeth Kuzmeski Gets Bill to Discuss:  Why getting referrals without asking is incomplete.  The … Continue reading Ep. #30: Asking for Referrals and Getting Referred Up With Maribeth Kuzmeski, PhD. (Part 2) →

Top Advisor Podcast
Ep. #29: The Difference Between Pursuing Unsolicited Referrals and Asking for Referrals (Part 1) – with Maribeth Kuzmeski, PhD.

Top Advisor Podcast

Play Episode Listen Later Oct 12, 2022 39:37


Every financial advisor wants referrals without asking – as long as those prospects are an ideal fit for their business.  How do you get these qualified unsolicited referrals? And what's the difference between pursuing unsolicited referrals and actually asking for referrals? In Part 1 of this 2-part interview, Referral Coach Bill Cates CSP, CPAE, interviews … Continue reading Ep. #29: The Difference Between Pursuing Unsolicited Referrals and Asking for Referrals (Part 1) – with Maribeth Kuzmeski, PhD. →

SharkPreneur
807: Creating Organic Referrals with Red Zone Marking with Maribeth Kuzmeski

SharkPreneur

Play Episode Listen Later Jun 6, 2022 15:50


Creating Organic Referrals with Red Zone Marking Maribeth Kuzmeski, Red Zone Marketing   – The Sharkpreneur podcast with Seth Greene Episode 807 Maribeth Kuzmeski Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies. She has written 9 books including the bestseller, The Connectors. Maribeth is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine, has spoken at The Million Dollar Round Table, and is a regular presenter at Barron's Top Producer conferences. Maribeth, who teaches an integrated marketing course at Oklahoma State and Columbia University, brings an evidence-based approach to her audiences enabling them to learn from what has been researched, is working elsewhere, and can be applied to their own lives. Maribeth is also a frequent media contributor appearing on Fox News, USA Today, The New York Times, Wall Street Journal, Forbes, and hosts a popular podcast featuring inspiring businesswomen. Maribeth also has her own charitable foundation supporting women in business, The Red Zone Leadership Foundation.   Listen to this illuminating Sharkpreneur episode with Maribeth Kuzmeski about creating organic referrals using Red Zone Marketing. Here are some of the beneficial topics covered on this week's show: - How business owners need to make a concerted effort to get more referrals. - Why you must focus on converting a referral into a client. - How there is a huge disconnect between what your clients know, and prospects think. - Why your clients must know how to have the right conversation with potential clients without a script. - How the client experience can be structured in a way that generates organic referrals.   Connect with Maribeth: Guest Contact Info Twitter @MBKuzmeski Instagram @mbkuzmeski LinkedIn linkedin.com/company/red-zone-marketing-llc Links Mentioned: Redzonemarketing.com Ultimatereferralsummit.com/offer   Learn more about your ad choices. Visit megaphone.fm/adchoices

Registered Investment Advisor Podcast
Ep 46: Creating Organic Referrals with Red Zone Marketing

Registered Investment Advisor Podcast

Play Episode Listen Later Apr 27, 2022 12:36


The Registered Investment Advisor Podcast with Seth Greene Episode 046: Creating Organic Referrals with Red Zone Marketing Dr. Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Maribeth got her start as the 5th client in her firm happened to be a financial advisor. This advisor had only $10 million in money under management that Maribeth helped grow into $200 million in under 5 years through niche-based marketing strategies.   Listen to this insightful episode, where Maribeth details the organic referral process advisors can use today. Here is what to expect on this week's show: How Marybeth got started in marketing, and how she accounts for all her success What someone could expect to learn at Marybeth's keynote speech at the ultimate referral summit Why clients don't often refer without being educated or prompted, and the organic referrals you might be missing out on What an ideal referral situation looks like A look at Maribeth's books, and how they help advisors get more referrals   Connect with Maribeth: Website: https://www.redzonemarketing.com/ Instagram: https://www.instagram.com/mbkuzmeski/ Twitter: https://www.twitter.com/MBKuzmeski YouTube: https://www.youtube.com/user/redzonemarketing LinkedIn: https://www.linkedin.com/company/red-zone-marketing-llc Learn more about your ad choices. Visit megaphone.fm/adchoices

Oklahoma State Cowboy Insider
Orange Power Podcast: Episode 31 - Josh Holliday & Dr. Maribeth Kuzmeski

Oklahoma State Cowboy Insider

Play Episode Listen Later Apr 7, 2022 29:31


Dave Hunziker and Josh Holliday talk Bedlam baseball and we take a deep dive into NIL with Spears School of Business Professor Dr. Maribeth Kuzmeski See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Brighthouse Financial Insights Panel
43: Navigating Difficult Conversations With Clients

The Brighthouse Financial Insights Panel

Play Episode Listen Later Mar 29, 2022 15:19


Re-establishing trust with a client who has voiced a concern is an important step toward repairing and retaining the relationship. In this episode, podcast host and business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert Erica Dhawan, author of “Digital Body Language: How to Build Trust & Connection, No Matter the Distance,” discuss ways that financial professionals can identify a client who may have a concern, mitigate the situation, and rebuild trust based on the history of the relationship and the service they provide.

The Brighthouse Financial Insights Panel
42: Deepen Client Relationships by Focusing on Empathy and Situational Understanding

The Brighthouse Financial Insights Panel

Play Episode Listen Later Mar 1, 2022 15:10


Clients often turn to their financial professionals for advice on matters beyond their investments. By assisting clients through your experience and network connections, you can add greater value to the relationship and further your position as a partner to your clients. In this episode, podcast host and business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert Erica Dhawan, author of “Digital Body Language: How to Build Trust & Connection, No Matter the Distance,” discuss how financial professionals can take a more holistic approach to their service and build value with their clients. 

The Business of College Sports
How Oklahoma State's Brand Squad is Engaging Marketing Students in NIL

The Business of College Sports

Play Episode Listen Later Feb 23, 2022 48:02


There is so much creativity and innovation happening in the NIL space right now, and Oklahoma State's The Brand Squad is a terrific example. If you aren't on a campus, you might not realize the level of interest non-athlete students have in being part of NIL. I've heard from law students, accounting students, PR students and all sorts of other students on campus who are trying to help their student athlete friends or siblings.Well, at Oklahoma State, they've found a creative way to allow their marketing students to get hands-on experience in a way that benefits their student athletes. Today, I have Dr. Maribeth Kuzmeski on the podcast to tell us all about The Brand Squad she created in Stillwater. Through this innovative program, marketing students are getting certified to work with student athletes who opt in to get additional help with personal branding, working with brands and more.We chat about:How the The Brand Squad was formedThe training The Brand Squad goes throughThe ways The Brand Squad is working with student athletesHow other schools could implement this ideaHer new NIL textbook and coursewareDr. Maribeth Kuzmeski is a professor in the Spears School of Business at Oklahoma State University. She teaches marketing including Personal Branding: Name Image & Likeness. Maribeth is also the President of Red Zone Marketing, an award-winning marketing consulting firm with clients throughout the United States. Maribeth started The Brand Squad at Oklahoma State, a select group of business students who have been trained and certified to assist student athletes with their NIL efforts. She also has a unique perspective and understanding of student athletes as her son played D1 hockey, nephew just signed to play football at Wisconsin, and she has nieces playing D1 volleyball and soccer. Maribeth has a bachelor's degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. Here links to some of the things we mentioned in the episode:Textbook and Courseware: https://www.stukent.com/higher-ed/name-image-likeness/The Brand Squad: www.BrandSquad-OSU.comMaribeth's marketing agency: www.RedZoneAthletes.comConnect with Maribeth: https://linktr.ee/mbkuzmeskiYou can also follow me on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.You can find more of my analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

The Brighthouse Financial Insights Panel
41: How Virtual Communication Can Provide Opportunities to Grow Your Client Base

The Brighthouse Financial Insights Panel

Play Episode Listen Later Jan 25, 2022 15:32


The percentage of investors willing to work remotely with a financial professional was about 50% in early 2020, but had reached over 60% by the same summer. Join our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert Erica Dhawan, author of “Digital Body Language: How to Build Trust & Connection, No Matter the Distance,” as they offer best practices for how financial professionals can attract and engage clients interested in a virtual-first relationship.

The Brighthouse Financial Insights Panel
40: Using Segmentation to Efficiently Meet Your Clients' Preferences

The Brighthouse Financial Insights Panel

Play Episode Listen Later Dec 21, 2021 15:54


Optimizing your segmentation strategy to account for in-person and virtual preferences, personality types, and communication styles may help you build trust, increase personalization, and grow wallet share across your client base. In this episode, our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting and marketing expert Maribeth Kuzmeski, Founder of Red Zone Marketing; and communications expert Erica Dhawan, author of “Digital Body Language: How to Build Trust & Connection, No Matter the Distance,” offer insights into how financial professionals can expand their segmentation strategy to efficiently address changing client expectations.

Sales Game Changers | Tip-Filled  Conversations with Sales Leaders About Their Successful Careers
378: Maribeth Kuzmeski, PhD, Says It's Critical for Sales to Communicate Your Value Prop This Way

Sales Game Changers | Tip-Filled Conversations with Sales Leaders About Their Successful Careers

Play Episode Listen Later Jun 29, 2021 42:57


Red the complete transcription on the Sales Game Changers Podcast website. MARIBETH'S TIP FOR EMERGING SALES LEADERS: "Have your value proposition, video it and make sure it is the best, most crisp value proposition that you believe is a home run. If you don't believe it's a home run yet, do it again and video yourself until you have what you think is the home run. Most people won't take this action step, they'll say, "I don't need to do that" but the best will, because that's how you get better. If you really want to get better, that's how you do it." 

The Superhuman Project - Insider Tips for Exploring Multiple Disciplines, Breaking-Into New Industries, and Living Your Full
Season 1 – Episode 5 - How do you connect with people? Authenticity makes connecting successful.

The Superhuman Project - Insider Tips for Exploring Multiple Disciplines, Breaking-Into New Industries, and Living Your Full

Play Episode Listen Later Mar 24, 2021 46:51


 The goal of the Superhuman Project is to help professionals become the best version of themselves & live their full potential. Season 1 of the podcast series focuses on Career Transition techniques from industry experts. In Episode 5, Dr. Maribeth Kuzmeski, author of her famous book “The Connectors: How the World's Most Successful Business people Build Relationships and Win Clients for Life” shares insights on how to connect with people with authenticity & how to be noticed. Dr. Kuzmeski talks about how to prepare for Future of Work and identifying Transferable Skills while making a Career Change. Dr. Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing and a Professor of Marketing at Oklahoma State University. Maribeth has written 7 books including the bestseller The Connectors. She is an international keynote speaker rated as a Top 25 C-Suite Speaker by Meetings & Conventions Magazine and speaks worldwide to audiences on marketing and service. Maribeth brings an evidence-based approach to her audiences enabling them to learn from what has been researched, is working elsewhere, and can be applied to their own lives. Maribeth is also a frequent media contributor appearing on ABC, CBS, NBC, USA Today, The New York Times, Wall Street Journal, Forbes, and hosts a popular podcast featuring inspiring businesswomen. Maribeth also has her own charitable foundation supporting women in business, The Red Zone Leadership Foundation. Maribeth has a bachelor's degree from the Newhouse School of Public Communications at Syracuse University, an MBA from The George Washington University, and a PhD in Business Administration from Oklahoma State University. Maribeth and her husband live in the Chicago, IL area and have two children threatening to be adults. She can be reached at: MARIBETH KUZMESKI, PhD 1862 E Belvidere Road, Ste. 392, Grayslake, IL 60030 Ph: 847-367-4066 Fax: 847-367-4107 E-mail: mk@redzonemarketing.com www.RedZoneMarketing. #Networking #WorkFromHome #Employment #Transferableskills Apple iTunes - https://tinyurl.com/shponitunes Spotify link - https://tinyurl.com/tshponspotify ============================================================================= You can read about Amul Mago at www.amulmago.com or https://www.linkedin.com/in/amulmago/. You can reach Amul@amulmago.com. You can read more about The Superhuman project here - https://www.linkedin.com/company/superhumanproject 

Quantum Growth for Financial Advisors
Justifying Fees and Successful Marketing Strategies

Quantum Growth for Financial Advisors

Play Episode Listen Later Jan 20, 2021 45:13


Dr. Maribeth Kuzmeski is the President of Red Zone Marketing. Maribeth and her firm personally consult with some of the nation’s top financial professionals managing from $300 million to over $1 billion in client assets. In this episode, Maribeth shares some strategies financial advisors can use to justify their fees to clients. She also shares the The post Justifying Fees and Successful Marketing Strategies appeared first on Kuttin Consulting Group.

Be Advised - Leading with Value
Episode 14 – Winning Reasons Why You Should Adapt to Evolving Marketing Strategies — with Guest Maribeth Kuzmeski

Be Advised - Leading with Value

Play Episode Listen Later Jan 6, 2021 30:12


Persuasive communication is a skill that can make the difference in sales and marketing. In this episode, Brad Swineheart is joined by Dr. Maribeth Kuzmeski.  Maribeth is rated a top 25 C-suite speaker, an author, a marketing strategist and owner of her own consulting firm, Red Zone Marketing, and she knows how to make that … Continue reading Episode 14 – Winning Reasons Why You Should Adapt to Evolving Marketing Strategies — with Guest Maribeth Kuzmeski →

Money Talks with Hugh Meyer
026 - Money Talks - Maribeth Kuzmeski

Money Talks with Hugh Meyer

Play Episode Listen Later Dec 10, 2020 26:47


In this episode of Money Talks, Hugh had the opportunity to interview marketing guru, Maribeth Kuzmeski of Red Zone Marketing. Dr. Maribeth Kuzmeski is President of the consulting firm, Red Zone Marketing. Maribeth and her firm personally consult with some of the nation's top financial professionals managing from $300 million to over $1 billion in client assets. Hugh and Maribeth discussed the impacts on COVID-19 on her business and how she has been helping clients transform and keep moving forward. She talked about the important concept of self-promotion. Why small business owners need to have an understanding and how best to communicate their value proposition. Maribeth, discussed how we as business owners need to be authentic and genuine in our messaging. Finally, Maribeth discussed the concept of the marketing funnel, the process of delivering on content marketing and seeing the process all the way to client engagement. Hugh Meyer - https://instagram.com/hughmeyerofficial https://www.linkedin.com/in/hughmeyer/ Maribeth Kuzmeki - https://twitter.com/MBKuzmeski https://www.linkedin.com/company/red-zone-marketing-llc/ https://www.youtube.com/user/redzonemarketing

covid-19 president money talks maribeth kuzmeski hugh meyer
The Brighthouse Financial Insights Panel
39: Best of 2020: How to Find and Connect With Niche Clients

The Brighthouse Financial Insights Panel

Play Episode Listen Later Dec 1, 2020 11:56


This episode was previously published in May 2020. According to one study, 71% of financial professionals bringing in $20 million or more in new assets per year have a niche that represents 25% or more of their revenue. Yet only 25% of financial professionals segment their clients and prospects by niche. Listen to our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, Ph.D., founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry, discuss how finding the right niche for your practice can help build your expertise, lead to deeper client connections, and streamline your prospecting.

president clients niche preet banerjee maribeth kuzmeski stephen boswell
Financial Advisor Success
Ep 203: Adapting Financial Advisor Marketing To The Pandemic By Sticking With What (Virtually) Works with Maribeth Kuzmeski

Financial Advisor Success

Play Episode Listen Later Nov 17, 2020 107:30


Maribeth Kuzmeski is the founder of Red Zone Marketing, a marketing consulting firm that helps independent financial advisors implement actionable marketing strategies to grow their advisory. Maribeth believes that marketing success does not have to involve reinventing the wheel, and that looking at what is already working in the world of financial advisors and adapting it to your unique business can bring greater marketing success. Listen in as she shares how she successfully niched down to focus on marketing consultancy for financial advisors, as well as how her very first client grew his business from $10 million to $200 million in assets under management in just five years. You will learn why finding your niche doesn’t have to be intentional, how the pandemic has changed the way in which financial advisors are approaching client and prospect interactions, and why now is the time to embrace video calls if you’ve previously been on the fence.  For show notes and more visit: https://www.kitces.com/203

The Whole Truth: For Financial Advisors
12 Growing Your Business with Maribeth Kuzmeski

The Whole Truth: For Financial Advisors

Play Episode Listen Later Sep 29, 2020 57:46


Today our guest is Dr. Maribeth Kuzmeski, the founder and president of Red Zone Marketing. She tells how she helped one client grow their practice from 10 million to 200 million in under five years using low cost niche marketing strategies. We also discuss Red Zone Marketing, the "don'ts" of marketing, why specificity is better than generalities, and why and how second opinion marketing is actually working right now.

growing your business maribeth kuzmeski
The Flexible Advisor
Ep 29: Marketing in the Age of Social Distancing – With Maribeth Kuzmeski, PhD.

The Flexible Advisor

Play Episode Listen Later Sep 11, 2020 30:40


Just because you can't meet your clients face-to-face at this time doesn't mean you can't host extraordinary events and attract new leads. In this episode, Laura Gregg and David Partain are joined by Dr. Maribeth Kuzmeski, PhD, President of Red Zone Marketing. Maribeth shares some insights from her recent advisor study on how financial advisors … Continue reading Ep 29: Marketing in the Age of Social Distancing – With Maribeth Kuzmeski, PhD. →

The Brighthouse Financial Insights Panel
35: Effective Strategies to Deepen Client Relationships and Gain Client Referrals

The Brighthouse Financial Insights Panel

Play Episode Listen Later Jul 28, 2020 13:53


Clients refer people to their financial professional because they like them and want to help them build their business. Our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry, discuss how to personalize your client relationships and provide strategies for asking for referrals.

The Brighthouse Financial Insights Panel
34: Update Your Outreach Tactics With These Cutting-Edge Strategies

The Brighthouse Financial Insights Panel

Play Episode Listen Later Jun 30, 2020 12:17


Cutting-edge tactics, such as targeting your prospects with social media and creating videos to explain your value to those prospects, are just two of the many techniques the Insights Panel discusses in this episode. Listen as our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry, share their strategies for updating your outreach to be more targeted and efficient.

The Brighthouse Financial Insights Panel
34: How to Find and Connect With Niche Clients

The Brighthouse Financial Insights Panel

Play Episode Listen Later May 26, 2020 11:41


According to one study, 71% of financial professionals bringing in $20 million or more in new assets per year have a niche that represents 25% or more of their revenue. Yet only 25% of financial professionals segment their clients and prospects by niche. Listen to our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, Ph.D., founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry, discuss how finding the right niche for your practice can help build your expertise, lead to deeper client connections, and streamline your prospecting.

president clients niche preet banerjee maribeth kuzmeski stephen boswell
The Brighthouse Financial Insights Panel
33: Maximize Your Prospecting Techniques

The Brighthouse Financial Insights Panel

Play Episode Listen Later Apr 28, 2020 12:54


Finding time for prospecting can be a challenge. Join our host, business coach Stephen Boswell, President of The Oechsli Institute; prospecting expert Maribeth Kuzmeski, founder of Red Zone Marketing; and behavioral finance expert Preet Banerjee, consultant to the wealth management industry as they discuss time management and efficiency strategies that can help make room in your schedule for bringing in new business.

president maximize prospecting preet banerjee maribeth kuzmeski stephen boswell
The Marketing Podcast for Financial Advisors
What Makes Your Firm Different? With Maribeth Kuzmeski of Red Zone Marketing

The Marketing Podcast for Financial Advisors

Play Episode Listen Later Aug 3, 2019 28:56


Join us with Maribeth Kuzmeski of Red Zone Marketing to unlock what makes your firm truly different. In order to get referrals and new clients today, advisory firms need to stand out from the crowd. But that's not always easy. In this episode, Maribeth will give her exclusive tips to: Figure out what truly makes your firm different How to communicate to stand out from the crowd Focusing on what clients truly care about Using language that actually resonates with prospects How to use video and social media to capture attention Red Zone Marketing: https://www.redzonemarketing.com/ The Advisor Thought Leader Summit: https://www.advisorthoughtleadersummit.com/

Sales POP! Podcasts
Sales and Marketing Alignment

Sales POP! Podcasts

Play Episode Listen Later Mar 27, 2019 16:12


Sales and marketing alignment is a challenge that has come about in recent years. Especially as the sales industry has undergone a technological revolution, it is even more critical than ever to unify the sales and marketing teams. Maribeth Kuzmeski, interviewed by John Golden, discusses some changes that marketing people can make to help unite these formerly separate entities.

Marketing The Invisible
How to Make the Clients Go Wild – In Just 7 Minutes with Maribeth Kuzmeski

Marketing The Invisible

Play Episode Listen Later Sep 11, 2018 7:13


Learn what real fans of your business will do Learn why consistent brand messaging is important and why it needs to resonate Find out the common brand messaging mistakes that are costing you customers -   Resources/Links: www.

clients go wild maribeth kuzmeski
Marketing The Invisible
How to Make the Clients Go Wild – In Just 7 Minutes with Maribeth Kuzmeski

Marketing The Invisible

Play Episode Listen Later Sep 11, 2018 7:13


 Learn what real fans of your business will do Learn why consistent brand messaging is important and why it needs to resonate Find out the common brand messaging mistakes that are costing you customers Resources/Links: Free Messaging Worksheet Summary   Maribeth Kuzmeski, Ph.D.is the President of Red Zone Marketing. She is a marketing strategist, advisor to financial services companies, bestselling author of seven books, and a professional speaker. She speaks on topics including marketing, sales, relationship development, and branding. In this episode of Marketing the Invisible, Maribeth shares strategies for standing out in order to achieve measurable new business growth for financial services firms, entrepreneurial-minded corporations, and salespeople Check out these episode highlights: 00:55 – all about Maribeth Kuzmeski 01:35 – Maribeth describes her ideal clients 01:44 – the marketing and sales problem she helps solve for her clients 02:00 – symptoms her clients experience with regards to their marketing and sales messaging 03:05– common mistakes her clients do when making their messaging 04:19 – Maribeth’s Valuable Free Action (VFA): Simple Repeatable Statement of Value ( SPSV) 05:23 – Maribeth’s Valuable Free Resource (VFR): Free Messaging Worksheet 06:03 – Why do most businesses fail? Tweetable Takeaway from this Episode: “You wonder why nothing is happening because you are not using the proper words to get them to want something to happen.” - @MBKuzmeskiClick To Tweet “Business owners do not spend enough time thinking through what the message should be. Taking the time to understand what is actually going to resonate, testing a few things out, to see what is actually going to resonate with someone else.” -…Click To Tweet “It is a matter of practicing that messaging and finding what is actually going to work.” - @MBKuzmeskiClick To Tweet “Business owners haven’t spent enough time connecting their intentions with their words. Intention not connecting with their messaging.” - @MBKuzmeskiClick To Tweet

Ponderings from the Perch
Priscilla and Maribeth Kuzmeski are Total Podcast Nerds

Ponderings from the Perch

Play Episode Listen Later Jul 27, 2018 32:48


In this episode of Ponderings from the Perch, Priscilla McKinney teams up with her podcast sister– Maribeth Kuzmeski of the Female Insight Zone podcast and Red Zone Marketing. Throughout the episode, the two share insights from their experiences as entrepreneurs, marketers and podcast hosts. Maybe you're a podcaster looking to take your craft to the next level, or maybe you're just an avid listener who appreciates the nuances of the medium... either way, you're in for a treat as Maribeth shares the strategies she uses for her podcast, the Female Insight Zone. Want a sneak peak? “If you listen to really good interviewers, people who actually want to get to the heart of something, they’re doing a little research - they’re doing some background - they’re not just hitting start and then just reading the bio. You’ve got to know something about the people you’re interviewing so you can come up with really good questions.” Give this episode a listen for more podcast tips and advice on altering your marketing message to resonate with your ideal marketing prospect. Love our show? Don't forget to give us a great review on iTunes! Learn more about your ad choices. Visit megaphone.fm/adchoices

Wings Of...Inspired Business
123 MINISODE Why It Pays To Be Polarizing: Advice from Financial Marketing Maven Maribeth Kuzmeski Standout Messaging

Wings Of...Inspired Business

Play Episode Listen Later May 4, 2018 7:32


Entrepreneur Maribeth Kuzmeski got tired of being the proverbial “only woman in the room” serving the financial services sector as President of Red Zone Marketing. She created a foundation to provide women in business witth female role models and mentors they need to succeed. Today she puts on the “advice wings” to talk personal brand and how to command a room.

Wings Of...Inspired Business
88 Women Mentoring Women: Maribeth Kuzmeski on Bringing More Women Into ‘The Room’ in Finance

Wings Of...Inspired Business

Play Episode Listen Later Mar 6, 2018 33:45


Entrepreneur Maribeth Kuzmeski got tired of being the proverbial “only woman in the room”. Serving the financial services sector as President of Red Zone Marketing, Maribeth decided to roll up her sleeves, “give forward” and create a foundation to get women in finance and entrepreneurship the female role models and mentors they need to succeed. Maribeth shares her tips on resilience, confidence and how to command a room.

Pensacola Business Radio
Pensacola Business Radio: Women In Leadership Brought to you by Powerful Women of the Gulf Coast-Maribeth Kuzmeski, PhD

Pensacola Business Radio

Play Episode Listen Later Oct 13, 2017


  About Maribeth Kuzmeski, PhD Dr. Maribeth Kuzmeski is President of the consulting firm Red Zone Marketing, Inc founded in 1994. Maribeth and her firm personally consult with some of the nation's top financial professionals and advisors managing from $300 million to over $1 billion in client assets. She and her firm also work with […] The post Pensacola Business Radio: Women In Leadership Brought to you by Powerful Women of the Gulf Coast-Maribeth Kuzmeski, PhD appeared first on Business RadioX ®.

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World
254: Red Zone Marketing: Make Your Marketing Exciting, Engaging, Unique, Focused, and Helpful from the Right Messaging and Branding with Maribeth Kuzmeski

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Play Episode Listen Later Feb 24, 2017 23:15


Maribeth Kuzmeski from RedZoneMarketing.com has some breaking news: most companies' messaging sucks! They don't have a value proposition, story, elevator speech, or anything of the sort. Instead, specialize in something specific, focus on what's in it for your customers, model your competitors, and think about the outcomes/emotions you can provide for people.

The Female Insight Zone
Leslie Grossman: Link Out: Solutions in a Digital World for Old School Success

The Female Insight Zone

Play Episode Listen Later Aug 4, 2016 30:57


Just how important is relationship-building to business, despite it not being part of your job description? A firm believer in relationships and collaboration, Leslie Grossman, author, entrepreneur, and co-founder of the Women's Leadership Exchange, speaks of the importance of face-to-face communication today. She talks about her book “Link Out”, which has her findings on the best ways to connect with people in order to further your business and career. She discusses as well what she discovered to be the common factor most successful women have. She also shares some tips on how to connect with people better, especially for those who have quiet and introverted natures. No matter what industry you are in, relationships are necessary for your personal growth and career advancement. Let Leslie inspire you to connect and collaborate with others in genuine ways in order to become wildly successful.   In this episode, you'll learn: • The best way to build trust and genuine relationships with other people. • Why collaboration is important in business and in gaining more opportunities. • What the most exceptional sales people have in common. • Tips on how to network better. Tweetables: • We need to link out… and actually meet with people face-to-face if we're going to build trust and relationships. • We have to get out of the “me” generation and become more of the “we” generation to build trust and have the best results for everyone. • I think whenever we can create something wherein everyone wins, (we) make magic. Big Takeaways: • Even though there are many ways to connect with people today, face-to-face communication trumps the use of digital tools and social media. Having conversations this way is the best method to build trust between people. • Having genuine curiosity and care for other people makes you understand others better, and, as a result, you will find out what makes them tick and what motivates them in order for them to collaborate with you. • Collaboration goes a long way to advancing careers and building organizations. Related Links & References: • Leslie's website: http://lesliegrossmanleadership.com/ • Leslie's LinkedIn: https://www.linkedin.com/in/lesliegrossmanvistage • Leslie's Twitter handle: https://twitter.com/leslie_connect • Women's Leadership Exchange: http://www.womensleadershipexchange.com/ • The Everest Project: http://www.everestproject.org/ • Link Out by Leslie Grossman: https://www.amazon.com/Link-Out-Network-Lasting-Connections/dp/1118380584/ • The Connectors by Maribeth Kuzmeski: http://www.theconnectorsbook.com/ • Give And Take by Adam Grant: https://www.amazon.com/Give-Take-Helping-Others-Success/dp/0143124986 Learn more about your ad choices. Visit megaphone.fm/adchoices

Business Creators Radio Show With Adam Hommey
Are You A Connector? With Maribeth Kuzmeski

Business Creators Radio Show With Adam Hommey

Play Episode Listen Later Mar 31, 2015


Networking is a fine art and when done properly, can bring about lots of new relationships and business. But what’s the difference between networking correctly or incorrectly? How do you get people to talk – both online and offline? Are you a connector? Maribeth Kuzmeski is an expert on networking and social media. She’s going […]

networking connector maribeth kuzmeski
MoneyForLunch
Bert Martinez joined by Maribeth Kuzmeski , Tana Dawn, Richard Johnson and guest

MoneyForLunch

Play Episode Listen Later Feb 13, 2015 61:00


Maribeth Kuzmeski President of the consulting firm, Red Zone Marketing, works with the nation's most successful, million dollar producers to assist them in continuing to grow and systematize their practices. She has written 4 books including the bestselling book, “85 Million Dollar Tips for Financial Advisors.” Her newest book is The Connectors - Relationship Strategies from the World's Most Successful Business People.  Maribeth is a national keynote speaker, has spoken at the Million Dollar Round Table and has created webinars, top advisor toolkits, and other products for MDRT and other industry organizations Richard Johnson in January of 2014 hit Amazon Best Seller Status with his book:  STAND APART he co-authored with Marketing guru Dan Kennedy.  Richard is CEO of 21st Century Marketing Systems, Inc.  His unique exponential Sales Marketing System grows business sales and profits 20-100% or more in as little as 60-90 days - GUARANTEED.  Richard has over 500 licensed marketing consultants in US and around the world that use his system in their area Tana Dawn International Women's Transformational and Empowerment Coach, Best-Selling Author and Speaker.  She is the CEO and Founder of TanaDawn.com and she helps women reconnect with their feminine essence and step up and step out into the life they never had.  She helps them drop the mask, find their voice and become truly visible so they can walk their own divine and beautiful path.  Her passion is to help them glide through the decades with power and poise

MoneyForLunch
Bert Martinez joined by Maribeth Kuzmeski , Tana Dawn, Richard Johnson and guests

MoneyForLunch

Play Episode Listen Later Feb 12, 2015 61:00


Maribeth Kuzmeski  - President of the consulting firm, Red Zone Marketing, works with the nation's most successful, million dollar producers to assist them in continuing to grow and systematize their practices. She has written 4 books including the bestselling book, “85 Million Dollar Tips for Financial Advisors.” Her newest book is The Connectors - Relationship Strategies from the World's Most Successful Business People.  Maribeth is a national keynote speaker, has spoken at the Million Dollar Round Table and has created webinars, top advisor toolkits, and other products for MDRT and other industry organizations.   Richard Johnson in January of 2014 hit Amazon Best Seller Status with his book:  STAND APART he co-authored with Marketing guru Dan Kennedy.  Richard is CEO of 21st Century Marketing Systems, Inc.  His unique exponential Sales Marketing System grows business sales and profits 20-100% or more in as little as 60-90 days - GUARANTEED.  Richard has over 500 licensed marketing consultants in US and around the world that use his system in their area   David Buttross   Tana Dawn International Women's Transformational and Empowerment Coach, Best-Selling Author and Speaker.  She is the CEO and Founder of TanaDawn.com and she helps women reconnect with their feminine essence and step up and step out into the life they never had.  She helps them drop the mask, find their voice and become truly visible so they can walk their own divine and beautiful path.  Her passion is to help them glide through the decades with power and poise

Cool Things Entrepreneurs Do
Why Participate in Industry Associations?

Cool Things Entrepreneurs Do

Play Episode Listen Later Jan 15, 2015 33:50


Why do successful entrepreneurs, solopreneurs, and other business leaders join and participate in their industry associations? Some shy away from these groups to not be around competitors, while others find information, education, and supportive friendships through their active involvement in trade associations.In this episode Thom Singer interviewed several participants at the National Speakers Association "CSP/CPAE Summit" in Miami, Florida. In this podcast you will hear from Dr. Willie Jolley, Jeffrey Hayzlett, Ruby Newell-Legner, Shep Hyken, Sarah Michele, Brian Walter, Maribeth Kuzmeski, Jason Hewlett, Ross Bernstein, Laurie Guest, Dave Lieber, Chris Bauer, and Troy Hazard.

Inside Personal Growth with Greg Voisen
Podcast 141: The Connectors with Maribeth Kuzmeski

Inside Personal Growth with Greg Voisen

Play Episode Listen Later Jun 24, 2014 27:33


Podcast 141: The Connectors with Maribeth Kuzmeski by Greg Voisen

connectors maribeth kuzmeski greg voisen
The Game Changer
Maribeth Kuzmeski-And The Clients Went Wild! on EGG Live!

The Game Changer

Play Episode Listen Later Mar 9, 2012 37:00


This on demand audio series is a part of the Executive Girlfriends Group Vignette Series. Chicke Fitzgerald interviews marketing guru Maribeth Kuzmeski. The original live interview was 3/09/12. While social media is doing much to change the marketing landscape, it doesn't mean you have to take an either/or approach between it and more traditional methods. ....And the Clients Went Wild! gives you the tools to take an eclectic approach to your marketing, and pick the best, most wildly successful marketing methods — traditional, online, or both — to win at achieving your marketing goals. And the Clients Went Wild! is an essential marketing toolbox for fostering the fans whose word-of-mouth will drive your growth to exponential levels. Focusing on the practical—what's worked for a wide range of businesses—and employing an eclectic mix of methods, platforms, and technologies, this go-to guide shows you five key principles for cultivating passionate and vocal clients. Access a complete playbook of techniques and approaches for connecting with clients as well as a template to build your own successful strategy. Maribeth Kuzmeski and her firm, Red Zone Marketing consult and speak for businesses from financial services firms to Fortune 500 corporations on strategic marketing planning and business growth. Maribeth has personally consulted with some of the world's most successful CEO's, entrepreneurs and professionals. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships and sales and marketing successes. Maribeth's Website is: http://www.redzonemarketing.com/ For more information about the Executive Girlfriends' Group see: http://www.executivegirlfriendsgroup.com