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Description: Have you ever considered that as human beings we actually need to have a future we are living into? Something to look forward to, something that draws us into our next step, whatever that step may be. Think about it and then listen in, there is a future awaiting you.   Notes To contact Terces terces@tercesengelhart.com IG  terces

Show Notes: D&C 94-97 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:43 – The Kirtland Saints and the Jackson County Saints received the same command to build a temple, but they had different results. 05:28 – The significance of temples was lost due to theContinue Reading The post Ep 118 | D&C 94-97, Come Follow Me (August 30-September 5) appeared first on LDS Scripture Teachings.

Show Notes: D&C 93 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:26 – Section 93 answers deep theological questions about the nature of God and His children. 01:42 – One step at a time, grace for grace, we will make it to the Celestial Kingdom.Continue Reading The post Ep 117 | D&C 93, Come Follow Me (August 23-29) appeared first on LDS Scripture Teachings.

Have you ever notice sometimes you just have to get moving? Energy gets stuck, just like my new Roomba vacuum, a little nudge on the side, and it's off and running again. Listen in for ways to start moving, disrupting what may feel like being stuck!   Notes To contact Terces terces@tercesengelhart.com IG  terces IG unreasonablygrateful

Show Notes: D&C 89-92 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:32 – Defining the Word of Wisdom. 02:37 – The Word of Wisdom as a binding law came in gradually in Church practice. 08:15 – This Word of Wisdom is for us today, inContinue Reading The post Ep 116 | D&C 89-92, Come Follow Me (August 16-22) appeared first on LDS Scripture Teachings.

Show Notes: D&C 88 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:13 – The First and Second Comforter. 04:37 – The many pictures of the Savior Jesus Christ. 07:06 – Jesus is light, life, law, and power. 14:30 – Through the power of His resurrection,Continue Reading The post Ep 115 | D&C 88, Come Follow Me (August 9-15) appeared first on LDS Scripture Teachings.

Show Notes: D&C 85-87 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:32 – The historical context. The first presidency clarifies the meaning of the “mighty and strong one”. 04:50 – Uzzah's steadying of the ark and modern applications. 08:08 – David O. McKay's quote concerningContinue Reading The post Ep 114 | D&C 85-87, Come Follow Me (August 2-8) appeared first on LDS Scripture Teachings.

Show Notes: D&C 84 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:30 – The historical context of Section 84. 02:58 – The purpose of the priesthood and its attendant blessings. 10:57 – One of the ways we claim the privileges of the priesthood is throughContinue Reading The post Ep 113 | D&C 84, Come Follow Me (July 26-August 1) appeared first on LDS Scripture Teachings.

Show Notes: D&C 81-83 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:31 – Jesse Gause was a counselor to the Prophet who could no longer fulfill the assignment. 03:00 – Being part of a council requires that we share our perspective to assure proper decisionsContinue Reading The post Ep 112 | D&C 81-83, Come Follow Me (July 19-25) appeared first on LDS Scripture Teachings.

Show Notes: D&C 77-80 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:33 – An overview of the book of Revelation. 02:30 – A look at the types of apocalyptic texts, and how these visions are also found in St. John's apocalypse and the Book ofContinue Reading The post Ep 111 | D&C 77-80, Come Follow Me (July 12-18) appeared first on LDS Scripture Teachings.

Show Notes: D&C 76 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:34 – Section 76 is not meant to be a tool of judgment, but is to help us identify patterns to follow. 04:54 – Joseph Smith said he could reveal so much more aboutContinue Reading The post Ep 110 | D&C 76, Come Follow Me (July 5-11) appeared first on LDS Scripture Teachings.

Oxford Group members had no set formulas for their morning meditation or their prayer practices; but their focus was on finding and following the Guidance they needed and received from God. In this episode Fr. Bill reviews their approach to prayer and meditation with an eye toward using it to improve our 11th Step practice. Notes: To listen to a workshop, several are recorded on Recovery Tapers / Two Way Prayer Workshops: https://www.recoverytapers.com/two-way-prayer Good Morning by Dick B.: https://www.amazon.com/Good-Morning-Quiet-Watch-Meditation/dp/1885803222 --- Support this podcast: https://anchor.fm/fatherbillw/support

Show Notes: D&C 71-75 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:31 – The background and an overview of these sections. 01:59 – Fight darkness by spreading light. Truth will prevail. 09:21 – “No weapon that is formed against you shall prosper” found in D&CContinue Reading The post Ep 109 | D&C 71-75, Come Follow Me (June 28-July 4) appeared first on LDS Scripture Teachings.

Show Notes: D&C 67-70 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:30 – These sections (67-70) were revealed at a special conference in November 1831, along with Sections 1 and 133, making 6 sections received in just 12 days. William E. McLellin endeavors to writeContinue Reading The post Ep 108 | D&C 67-70, Come Follow Me (June 21-27) appeared first on LDS Scripture Teachings.

Show Notes: D&C 64-66 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:36 – Ezra Booth sees Joseph Smith's humanity and falls away from the church. 02:20 – We must build Zion spiritually. 05:50 – The command to forgive others. By holding onto grudges we areContinue Reading The post Ep 107 | D&C 64-66, Come Follow Me (June 14-20) appeared first on LDS Scripture Teachings.

Show Notes: D&C 63 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:30 – The road to Zion is filled with challenges. 03:25 – The historical connection to sign seekers and Ezra Booth's experience. 05:28 – Philo Dibble's account of Elsa Johnson's miracle and Ezra Booth'sContinue Reading The post Ep 106 | D&C 63, Come Follow Me (June 7-13) appeared first on LDS Scripture Teachings.

Show Notes: D&C 60-62 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:52 – As you seek the Lord's help in your life, recognize that there can be contraries regarding revelation and getting answers to prayer. 04:55 – The Brother of Jared's experience illustrates an “airContinue Reading The post Ep 105 | D&C 60-62, Come Follow Me (May 31-June 6) appeared first on LDS Scripture Teachings.

Show Notes: D&C 58-59 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 02:16 – The Lord lays out the attributes of celestial people who will build Zion. 03:13 – Be faithful in tribulation instead of feeling wronged and wroth. 13:26 – Francis Webster and the priceContinue Reading The post Ep 104 | D&C 58-59, Come Follow Me (May 24-30) appeared first on LDS Scripture Teachings.

Show Notes: D&C 51-57 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:32 – An overview of the building of Zion. 28:55 – The parable of the nobleman and the olive trees as it relates to Zion. 32:21 – The Lord calls the Saints to reclaimContinue Reading The post Ep 103 | D&C 51-57, Come Follow Me (May 17-23) appeared first on LDS Scripture Teachings.

Show Notes: D&C 49-50 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:37 – Beware of false teachings and false revelation. Even those with good intentions can be led astray. 02:58 – The historical background: Leman Copley and the Shaking Quakers. 07:36 – Essential truths willContinue Reading The post Ep 102 | D&C 49-50, Come Follow Me (May 10-16) appeared first on LDS Scripture Teachings.

Show Notes: D&C 46-48 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:31 – The gifts of the Spirit are scattered among each of us. 24:30 – Unto some it may be given all the gifts. 28:14 – Professional clergy versus a participatory church structure. 31:27Continue Reading The post Ep 101 | D&C 46-48, Come Follow Me (May 3-9) appeared first on LDS Scripture Teachings.

Show Notes: D&C 45 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:58 – Jesus is our Advocate with the Father. 07:14 – The building of the city of Enoch. 10:57 – A closer look at Alpha and Omega. 16:38 – Joseph Smith Matthew on theContinue Reading The post Ep 100 | D&C 45, Come Follow Me (April 26-May 2) appeared first on LDS Scripture Teachings.

Show Notes: D&C 41-44 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:48 – The 10 modern-day commandments. 12:02 – How consecration works. 27:30 – A hint that we are appointed a time to die. 31:40 – The difference between advocates for the age and aContinue Reading The post Ep 99 | D&C 41-44, Come Follow Me (April 19-25) appeared first on LDS Scripture Teachings.

I go down a bunch of thought rabbit holes on this episode which is super fun!  For example: You only need to live in the moment when you want to live in the moment and the thoughts that stem off of that.  What is required to have a good human experience? The idea of keeping your thoughts to yourself and feeling isolated.  A little on Self Love.  I little on can I transcend the idea of having to “do good” to feel good.  And even more!Notes:…To me that means being in the moment.  And you've got to want it.  Some people would rather live in the moment, and I love that.  You only need to live in the moment when you want to live in the moment.  You only need help when you want help.  you only need to do things differently when you want to do things differently.  You're not sick until you want to get well.  God I give you my plan, what is your plan.  Am I willing to seed control and accept everything as it is.  If humans are the be all end all I will always be discontent.  Why is it so important for my bloodline to continue?  What is required to have a good human experience?  If you don't have certain experiences your life is unfulfilled; that is an illusion.  The idea of not keeping my thoughts to myself…  If I keep thoughts to myself, and I feel disconnected, isolated, alone in a crowd vs if I consistently share my thoughts and then I feel connected even if I'm supposedly isolated.  If I don't have self love I believe no one has self love.  When I finally find self love I feel like I'm the person who's found it and I think everyone else now needs to find it.  Mother f'er I've always had self love!  It's a lot more complex than that…  Ranting on about self love.  Podcast is a great place to share your thoughts.  Publishing is a great place to practice talking your ideas, concepts, etc.If I am always having to “do good” to be ok - Can I transcend that?  Smiling when I'm walking down the street can be a massive act of service.  My ego does not want to give up the shiny objects sometimes.  So no, I am not willing .Start podcasting!  Get the Shure MV88 mobile mic, you can literally take it anywhere on the fly https://amzn.to/2Mnba3QAccess my “Insiders Guide to Finding Peace” here: https://belove.media/peace    See more resources at https://belove.media/resources.   Email me: contact@belove.media   For social Media:      https://www.instagram.com/mrmischaz/  https://www.facebook.com/MischaZvegintzov     Subscribe and share to help spread the love for a better world!As an Amazon Associate I earn from qualifying purchases.

Show Notes: D&C 37-40 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:55 – The principle of Consecration. 09:35 – The Lord has made the earth rich and full. There is enough and to spare. 14:23 – Esteem your brother as yourself. 17:42 – Work isContinue Reading The post Ep 98 | D&C 37-40, Come Follow Me (April 12-18) appeared first on LDS Scripture Teachings.

Show Notes: D&C 30-36 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:32 – The historical background of these sections. 03:09 – The process may be more important than the product. 14:05 – The mission to the Lamanites. 32:13 – Don’t fear man more than you The post Ep 97 | D&C 30-36, Come Follow Me (April 5-11) appeared first on LDS Scripture Teachings.

Show Notes: D&C 29 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:34 – Christ will prevail. 07:31 – The background to this section is the Joseph Smith Translation. 12:51 – The name of Christ: I Am that I Am. 21:21 – God promises to gatherContinue Reading The post Ep 96 | D&C 29, Come Follow Me (Mar 22-28) appeared first on LDS Scripture Teachings.

Show Notes: D&C 27-28 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:57 – The symbolism of the Sacrament and the Feast it represents. 22:48 – The Sacrament in other Christian churches. 26:58 – We can cover our vulnerabilities with the Armor of God. 55:56 –Continue Reading The post Ep 95 | D&C 27-28, Come Follow Me (Mar 15-21) appeared first on LDS Scripture Teachings.

Show Notes: D&C 23-26 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:22 – Overview of the three interpretive layers to Section 25. 06:30 – Second layer: the Lord speaking to and about women. 27:45 – Third layer: the symbolism of the prophet and his bride.Continue Reading The post Ep 94 | D&C 23-26, Come Follow Me (Mar 8-14) appeared first on LDS Scripture Teachings.

Show Notes: D&C 20-22 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 00:37 – The Constitution of the Church. People before programs. 07:36 – The order of the most important truths. 16:16 – Early Christian leaders construct creeds to combat heretical views. 22:53 – Section 20Continue Reading The post Ep 93 | D&C 20-22, Come Follow Me (Mar 1-7) appeared first on LDS Scripture Teachings.

Show Notes: D&C 18-19 Quotes and Notes To enroll in an institute class, go to https://www.churchofjesuschrist.org/si/institute?lang=eng 01:34 – Historical background. 07:42 – God’s punishment ends as soon as His objectives are met. 16:40 – Hell has both an entrance and an exit. 32:05 – The Savior opens a window intoContinue Reading The post Ep 92 | D&C 18-19, Come Follow Me (Feb 22-28) appeared first on LDS Scripture Teachings.

As the end of the winter sports season approaches, Richmond High School coaches and athletes from the school's basketball and wrestling programs comment on team and/or individual progress since the season began in November.Notes: To be a sponsoring business or a supporting patron of this podcast series, contact Sharon Donat, media specialist with the Richmond News and Town & Country Leader, by email at sharon@leaderpress.com or by calling the Richmond News at (816) 776-5454.Music featured in this episode: "Loop for Bishop John Burgess," composed by Shawn Roney and performed by the music collective Sacred & Secular.

Some winners of the Community Service Awards, a contest staged by the Richmond News and its sister newspaper, The Excelsior Springs Standard, that allows readers to recognize Ray County and Clay County individuals, businesses and other entities, comment on their honors and discuss issues related to their respective professions. Those appearing, and their categories, are as follows:Capt. Jessica Bennett, representing the Ray County Ambulance District. The district was named Best Local Hero.Nick Persell, Richmond High School, named Best Coach. Brad Bamman, representing The Jones Store in Richmond. The store was recognized for Best Flooring Services.Dr. Jonathan Renfro, Renfro Veterinary Services Inc. in Richmond, named Best Veterinarian.Notes: To be a sponsoring business or a supporting patron of this podcast series, contact Sharon Donat, media specialist with the Richmond News and Town & Country Leader, by email at sharon@leaderpress.com or by calling the Richmond News at (816) 776-5454.Music featured in this episode: "Loop for Bishop John Burgess"; "St. Adele's Waltz" (For Piano); "Raga of the Four Horsemen of the Apocalypse in G Minor"; "Fanfare for Father John in F Major," composed by Shawn Roney and performed by the music collective Sacred & Secular."St. Adele's Waltz" (For Piano) appears on the Sacred & Secular album "In Solitude," a collection of piano instrumentals. To hear it in its entirety, visit: https://music.youtube.com/watch?v=3y6GK0Edn-Q&feature=share.

Scott Childers and incumbent Garry Bush -- the two candidates in the Ray County sheriff's race -- provide their respective stances on issues that include the sheriff's role in addressing the issues of rogue law enforcement officers and the opioid epidemic . This is the second part of a three-part election preview. Part III is scheduled to go live Oct. 26.Notes: To learn more about Scott Childers, visit https://scottchildersforraycountysheriff.com/ or https://www.facebook.com/scottchildersforraycountysheriff/.For additional questions for Sheriff Bush, visit https://www.facebook.com/Ray-County-Sheriffs-Office-223614467998389. Music featured in this episode: "Loop for Bishop John Burgess" and "Raga of the Four Horsemen of the Apocalypse in G Minor" (For Timpani), composed by Shawn Roney and performed by the music collective Sacred & Secular.To be a sponsoring business or a supporting patron of this podcast series, contact Sharon Donat, media specialist with the Richmond News and Town & Country Leader, by email at sharon@leaderpress.com or by calling the Richmond News at (816) 776-5454.

What is our only hope as a nation? Pastor Greg Laurie pinpoints America's most pressing issues and explains why we might be on the verge of a spiritual awakening. It’s a special Sunday morning message from Matthew 5. Notes “To the distinguished character of patriot, it should be our highest glory to add the more distinguished character of Christian.” —George Washington “Cursed be all that learning that is contrary to the cross of Christ!” —James Madison “The United States Constitution was made only for a moral and religious people. It is wholly inadequate for the government of any others.” —John Adams We have two options before us as a nation—judgment or revival! “The choice before us is plain: Christ or chaos, conviction or compromise, discipline or disintegration.” —Peter Marshall Salt & Light Jesus has not called us to isolate, but to infiltrate. Our job is to permeate and saturate—not evade but invade! “The world is waiting to hear an authentic voice, a voice from God—not an echo of what others are doing and saying, but an authentic voice.” —A.W. Tozer Salt stimulates thirst. We need to infiltrate, not isolate. We need to pray. We need to preach the gospel. Scriptures Matthew 5:13–16 John 17:15–16, 18 John 3:19 2 Chronicles 7:14 --- Learn more about Greg Laurie and Harvest Ministries at harvest.org This podcast is supported by the generosity of our Harvest Partners. Support the show: https://harvest.org/donate/

What is our only hope as a nation? Pastor Greg Laurie pinpoints America's most pressing issues and explains why we might be on the verge of a spiritual awakening. It’s a special Sunday morning message from Matthew 5. Notes “To the distinguished character of patriot, it should be our highest glory to add the more distinguished character of Christian.” —George Washington “Cursed be all that learning that is contrary to the cross of Christ!” —James Madison “The United States Constitution was made only for a moral and religious people. It is wholly inadequate for the government of any others.” —John Adams We have two options before us as a nation—judgment or revival! “The choice before us is plain: Christ or chaos, conviction or compromise, discipline or disintegration.” —Peter Marshall Salt & Light Jesus has not called us to isolate, but to infiltrate. Our job is to permeate and saturate—not evade but invade! “The world is waiting to hear an authentic voice, a voice from God—not an echo of what others are doing and saying, but an authentic voice.” —A.W. Tozer Salt stimulates thirst. We need to infiltrate, not isolate. We need to pray. We need to preach the gospel. Scriptures Matthew 5:13–16 John 17:15–16, 18 John 3:19 2 Chronicles 7:14 --- Learn more about Greg Laurie and Harvest Ministries at harvest.org This podcast is supported by the generosity of our Harvest Partners. Support the show: https://harvest.org/donate/

What is our only hope as a nation? Pastor Greg Laurie pinpoints America's most pressing issues and explains why we might be on the verge of a spiritual awakening. It’s a special Sunday morning message from Matthew 5. Notes “To the distinguished character of patriot, it should be our highest glory to add the more distinguished character of Christian.” —George Washington “Cursed be all that learning that is contrary to the cross of Christ!” —James Madison “The United States Constitution was made only for a moral and religious people. It is wholly inadequate for the government of any others.” —John Adams We have two options before us as a nation—judgment or revival! “The choice before us is plain: Christ or chaos, conviction or compromise, discipline or disintegration.” —Peter Marshall Salt & Light Jesus has not called us to isolate, but to infiltrate. Our job is to permeate and saturate—not evade but invade! “The world is waiting to hear an authentic voice, a voice from God—not an echo of what others are doing and saying, but an authentic voice.” —A.W. Tozer Salt stimulates thirst. We need to infiltrate, not isolate. We need to pray. We need to preach the gospel. Scriptures Matthew 5:13–16 John 17:15–16, 18 John 3:19 2 Chronicles 7:14 --- Learn more about Greg Laurie and Harvest Ministries at harvest.org This podcast is supported by the generosity of our Harvest Partners. Support the show: https://harvest.org/donate/ See omnystudio.com/listener for privacy information.

Ingredients: • 1 cup rice • 3T mixed nuts and raisins – walnuts and peanuts work well • 1 small green pepper, chopped • 125ml mayonnaise • 125ml chutney Method: • Cook the rice in boiling salted water. Drain and allow to cool. • Add the nuts, raisins and green pepper • Mix the mayonnaise & chutney, and stir through. Notes • To give the salad spectacular colour, add 1t turmeric when cooking the rice. • Goes well with meant, fish or vegetarian dishes.

NOTES:To reduce the number of centerpieces you need, consider using 6' or 72" rounds instead of 5' or 60" rounds. As I discussed in Tip #78, 6 foot rounds can seat 10-12 guests (depending on if you use a charger or wider chairs), so you can fit more people at fewer tables, which will reduce the total number of floral centerpieces that you need. However, make sure your venue has the correct size of tables or that you can bring them in from a rental company.

NOTES:To reduce costs, use RSVP postcards in place of traditional reply cards in an envelope to save money on paper and postage.

Ani: the Harvest. From the official FB Page. One of the most anticipated films in the upcoming Cinemalaya film festival is Ani: The Harvest. Cinemalaya’s first truly science fiction film looks and sounds like an absolute treat. In this episode of Third World Cinema Club, the gang talks with the cast and crew of Ani: The Harvest about their inspiration behind the film and the trials and tribulations of making a science fiction film in the Philippines. Notes: To see the production team’s earlier science fiction film, Dystopium, click here. Guests: Kim Zuniga (Writer-Director) Toni Zuniga (Writer, Producer) Sandro del Rosario (Writer-Director) Miguel Valdez (Ani) Zyren dela Cruz (Mithi)

Guest: Leigh Morrell (@leighmorrell on Instagram)   Summary: We share some time with Leigh Morrell, President of ABANA.   Notes: To volunteer at the ABANA 2020 Conference, contact Dana Flanders at: president@habairon.com   Links: @MorrellMetalsmiths on Instagram   Sponsor: Evenheat-Kiln.com   Duration: 1 hour 6 minutes

We discuss the 1989 adaptation of Stephen King's Pet Sematary. The topics covered and the start times are included in the notes below. Have any feedback for us or questions or corrections? Send us an email at podcast@housebythevideostore.com or leave a comment! Notes: To check out the music video we discussed (A Martyr's Death by Prayer Line), follow this link: https://youtu.be/v0Pwps86cNI Our (spoiler free) discussion of Pet Sematary begins at 00:05:12 Our Pet Sematary spoiler discussion begins at 00:43:08

2017-04-30-1030 Pastor Loran Livingston is the speaker this morning, April 30th,  2017 in the 10:30 AM service.   Scripture: Micah 7:7-10   Notes: - To all fighters: Stand Down. - The battle is the Lord’s. - Isn’t the name of Jesus all we need? - The devil is doing his best to kill, steal and destroy. - God’s got this. - Your struggled may be on your shoulders but you are in God’s arms. - When you fall; you will rise. Satan can’t rejoice over you when you are down because Jesus is there to pick you up. - When you are in darkness the Lord will be your light. - Jesus is pleading your case every day to God. - Jesus just talking it over with His Father and praying for you. - Come boldly to the throne in time of need. - When we are in a  dark place, Satan asks, “Where is your God”. - Your answer is that God is in you. - God is taking care of every situation. - He will fight your battle. Bless the Lord every day.

2017-04-30-0830 Pastor Loran Livingston is the speaker this morning, April 30th,  2017 in the 8:30 AM service.   Scripture: Micah 7:7-10   Notes: - To all fighters: Stand Down. - The battle is the Lord’s. - Isn’t the name of Jesus all we need? - The devil is doing his best to kill, steal and destroy. - God’s got this. - Your struggled may be on your shoulders but you are in God’s arms. - When you fall; you will rise. Satan can’t rejoice over you when you are down because Jesus is there to pick you up. - When you are in darkness the Lord will be your light. - Jesus is pleading your case every day to God. - Jesus just talking it over with His Father and praying for you. - Come boldly to the throne in time of need. - When we are in a  dark place, Satan asks, “Where is your God”. - Your answer is that God is in you. - God is taking care of every situation. - He will fight your battle. Bless the Lord every day.

NO BAKE MIXED BERRY ICEBOX CAKENo Bake Mixed Berry Icebox Cake is the perfect easy summer dessert. Made with four berries instead of triple berry. Best of all, made with just a few ingredients and 10 minutes of prep time containing fresh whipped cream, cream cheese, graham crackers, and fresh strawberries, blueberries, blackberries and raspberries. A patriotic choice for any Fourth of July celebration or party!With summer in full swing, most of our weekends are filled up with birthday parties, visiting family and summer barbecues. If you guys have hung around here long enough, you know my favorite treat to make during the heat are icebox cakes. They are seriously so easy to make and perfect for making ahead the night before.This No Bake Mixed Berry Icebox Cake is just a slight variation of my Strawberry Cheesecake Icebox Cake which is a popular reader favorite.It’s got four berries instead of a triple berry mixture –> blackberries, blueberries, raspberries and strawberries which are all nestled in between whipped cream, cream cheese and graham crackers that soften into an airy cake-like texture as it rests in the fridge.It’s so light and refreshing and you can easily add in some chopped nuts, a drizzle of chocolate or whatever you have on hand!Ingredients3 1/2 cups freshly whipped cream, divided (or can use 3 1/2 cups of your favorite whipped topping like Cool Whip)one 8 ounce package cream cheese, softened to room temperature12 graham crackers2 1/2 cups mixture of fresh blackberries,blueberries, raspberries and hulled and sliced strawberries, divided leaving the prettiest slices for the topOptional Toppingscrushed graham cracker crumbschopped nutsdrizzle of chocolatepowdered sugar for dustingInstructionsReport this adTo make freshly whipped cream: With a hand mixer or in the bowl of a stand mixer, whip 2 cups of heavy cream until it just holds soft peaks. Add 1/3 cup of powdered sugar, 1/2 teaspoon of vanilla extract and whip to combine until stiff peaks hold. Do not overmix. Set aside 1/2 cup whipped cream for topping.In a separate large bowl, beat the cream cheese until smooth. Fold in the 3 cups of whipped cream or Cool Whip.Assemble the cake: Spread a thin layer of the cream mixture in a 8 x 8 pan to coat the bottom.Place 3 graham crackers across the center of pan and then break up 1 or 2 more crackers as needed to fill in the gaps. Spread half of the cream mixture on top. Place a single layer of mixed berries.Top with another layer of graham crackers, breaking them as needed to make them fit. Spread the remaining cream mixture over top. Add another layer of berries.Top with the final layer of graham crackers. Spread the reserved 1/2 cup freshly whipped cream (or Cool Whip) over evenly.Place the last layer of the prettiest mix of berries reserved for the top. Sprinkle on graham cracker crumbs on top.Refrigerate for at least 4 hours or overnight until the graham crackers have softened completely. Serve chilled and dust with powdered sugar if desired.Notes*To make this icebox cake in a 9x13 pan, increase the amounts by 1.5*You can replace cream cheese with prepared cheesecake pudding or vanilla pudding if desired.. Just mix in with the 3 cups of whipped cream.From: Life made sweeter-KellyAvailble from: http://lifemadesweeter.com/2016/06/no-bake-mixed-berry-icebox-cake/

Imagine you got on stage and you had an eager audience ready to buy. Of course there are a few obstacles. The first obstacle is that you have just an hour to convince the audience to buy. The second is you're not the only one selling products?there are others. The third obstacle is that a good chunk of the audience doesn't know you that well and aren't on your list. So three big problems to deal with. Now you may never have the desire to get on stage, but the issues are similar when you're selling a product or service. You have very little time to convince a prospect. You're battling it out with others selling similar products and services. And you're a bit of a stranger to the audience. / / So how do you overcome these issues, and win? Notes: To access this audio + transcript: http://www.psychotactics.com/47 Email me at: sean@psychotactics.com  Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic In this episode Sean talks about Part 1: The Art Of Preparation And The Importance Of Pre-Sell Part 2: The Importance Of The Document Before The Event Part 3: The Whole Factor of Urgency Right click here and ‘save as’ to download this episode to your computer.  Useful Resources and Links Black Belt Presentations:  When you make a presentation, wouldn’t it be amazing to completely control the room—without turning anyone off?Special Bonus: How To Win The Resistance Game Psychotactics Newsletter: Weekly slightly crazy, mostly zany marketing business newsletter The  Transcript This is the Three Month Vacation. I’m Sean D’Souza. I was speaking at a conference in Chicago to about 200 to 300 people. I had just finished my speech and I met this guy in the corridor. He was rushing. I asked him, “Why are you in such a hurry?” He says, “I have to go upstairs and get my credit card.” I said, “Why do you have to get your credit card from upstairs? Why don’t you have it in your pocket?” This is the story of how we sold $20,000 worth of product at a conference. This is digital product. This is not physical product. This was The Brain Audit and the membership to 5000bc. I was asked this question by Alison Beere from Cape Town, South Africa, and you want to know the answer. You probably think that the answer lay in the speech. There might have been some triggers in the speech. There might have been some information that caused them to act. Sure, there would have been some urgency, but what was it that caused all these people to buy? What caused them to trust me after speaking to them for just over an hour? Why did we manage to sell more than all the other speakers on that day? These are the questions that we need to answer, and not because you want to go out there and sell 20,000. Of course you want to do it, but you have to understand that sales is not a one-time hit. That’s what it looks like. If I put this on a sales page, that’s exactly what it looks like. It looks like a one-time hit. It looks like I went there, made the speech, and they bought everything. As we’re about to find out in this podcast, it is a matter of preparation. Whether you’re selling a very small item off your website, a course, or in our case, this $20,000 day that we had, it all involves preparation. What are the steps that you have to get all of these ducks lined up in a row? How do you make things work for you? Let’s find out But wait, wait, wait. Let’s not go into how we did that just yet. Because we have to go back in time to 2003 when I was in Sydney, and I bombed in a big way. I sold very little, just enough to cover the cost of the airfare. What was the difference between the two events? Why was that guy so eager to get his credit card? Okay, enough teasing. Let’s go into the main section of today’s podcast and let’s cover the three points. What are the three points that we’re going to cover? The first is the preparation. The second is the document before the event. The third is the very tight deadline. Let’s start off with the first one, which is the preparation. Part 1: Preparation If you had been a subscriber of Psychotactics you would have run into a statement that almost sounds like hype. That is that we sell out our courses maybe within half an hour, sometimes 20 minutes. Now these aren’t just $20 courses. These are courses that go up to $2,000, $3,000, and yet they fill up in 20 to 30 minutes. We do with this without any joint ventures, without any affiliates, without any publicity, without any advertising. It’s done with a very small group of people, and yet time after time, all the way since 2006, the courses have been consistently filling up. Not that it doesn’t make me nervous every time I launch a course. I still think somehow this time it will be jinxed, but it just keeps going. What’s really happening? The first thing is the prep work. It’s what I call presell. When I went to this event in Chicago it was completely different from the event in Sydney. When I went to Sydney, I had great slides, I had a great presentation, and I give that presentation. I did exactly the same thing in Chicago. What a big difference. The difference was the preparation. Before we went to the event in Chicago we had done some prep work, some ground work. Before the event, Ken McCarthy, who was hosting the event, he had done some interviews. What did I do in those interviews? The first thing I made sure was that I was empowering people. When we did the interviews, instead of answering a question, I gave away almost the complete system. When you give away a system, what you do is you empower people. You don’t cover a lot of points. You cover just a few points. I cover three points as you know. There are steps. You do this and you do that and you do the third thing, and you get to an end point. When we did those interviews, people were listening at the other end. Now frankly, I don’t know what the other interviews were all about. Ken was interviewing a lot of folk, but I made sure that when someone finished my interview they had a task so simple that they could apply it. You see this in the free headline report that we give away, or you see this in the books that we write. You see this empowerment factor, and it’s very critical. Because there are several other speakers and they’re all going to make their pitch. You somehow have to stand out from it. How do you stand out? You start right at the beginning. You start before the event. A lot of people don’t realize this. They don’t realize that people buy long before they pay. I’ll say that again. People buy long before they pay. What we were doing is getting them into the buying process. We were giving them information that was empowering that they could take right after the call and use it. Immediately, instead of just being another interview, instead of just being another speaker, now we were getting them to buy into our system, into our method, into whatever we were offering them. We hadn’t got on stage yet and people already buying into us. Then you’d think that was enough. That if you just gave away that information, which is a system, a small system but a system nonetheless, that would be enough. But we gave away further goodies. We gave away information that we could easily sell. Of course people go through it. Not everyone goes through it but enough people go through it. Now we’re working on a second level where people are buying through us. What is really happening here is when people encounter you for the first time, you’re a stranger. When you go back to 2009, there were already a whole bunch of experts in the marketing field. Now when you look around you, it has increased exponentially, whatever your field is. When you get that opportunity you have to take that opportunity with both hands. You have to create something that’s empowering, create something that’s a system, create something that your audience can immediately use. Then on top of that you give away further goodies. Again, the goodies are empowering. They’re short, they’re powerful, they get the point across and they now create this connection with this audience that didn’t know you at all, and you haven’t even stepped on stage. Now this podcast is about what we did on stage, but it applies to pretty much anything. We’re going to have some cartoon stock, which means that you can use these cartoons anywhere. How do I go about that? I have to empower you. How do I empower you with cartons? Because I’m not teaching you to draw cartoons. I’m actually selling you the cartoon. I empower you by giving away a cartoon. When I give away a cartoon, now you’ve got something. You don’t know me but now you’ve got something, and something that is extremely good. Now the connection has been made. You’re not going to buy all of those cartoons, not 100, or 200, or whatever you offer in the end. You get just one, but that one is so good that it empowers you. It’s isolated, it’s small, it gets your attention. That’s the first point: that you have to do the prep work well in advance; four, six, eight weeks in advance. Some people do it a year in advance. You might not have the time. You might have very little patience, but you’ve got to start off with the prep work because people buy long before they pay. This takes us to the second part, which is the document before the event. Part 2: The Document Before The Event What is the document before the event? When you go to any event, what you get is a badge. Then you get some kind of bag with lots of goodies in it. Then you take that to your hotel room, and you might look through some of it, but most of it gets tossed in the corner because you’re more focused on the event. You’re more focused on what you have to learn. What if you get something that is not connected to the bag, not connected to that registration process? Now that’s what we did at that Chicago event. We were speaking on the second day of the event. On day one we got the organizers to announce that everyone who was coming to my presentation would need to read about six or eight pages of stuff. This was just photocopied and given to everyone. Now when you go to an event you obviously want to get the best out of it. You’re not considering that bag and the badges and all the goodies. You’re now focused on those six to eight pages. Again, those six to eight pages were directly linked to what I was going to speak about. Now this may sound really odd. If you’re going to give away the information that you’re already going to present, won’t they get bored? Won’t your whole presentation fall flat? As it turns out, the answer is no. First, let’s backtrack a little bit. Those six to eight pages, they had information on pricing and how to increase your prices without losing customers. In those six to eight pages, what you’re trying to create is a report. You want to go back to episode number 46 and see how you create a great report. That report was something that hit you between the eyes. It was still about the presentation I was about to make, but it was now getting the customer completely absorbed. Now they had been through two or three levels. First it was the interview, then the goodies. Then we give them this third thing, which was wow, I never thought of it this way. Now they are primed to listen to you. They read those six to eight pages and some of them are reading it just before they enter the auditorium, but they’re reading it. All of them are reading it. That sets you up nicely for when you get up on stage. The people, the customers, they’re buying before they pay. You are setting up all these little bits of information that are empowering them, so that even if they buy nothing from you, they will buy in the future. Can you take that risk? No, you shouldn’t take that risk. That takes us to the third part, which is the whole factor of urgency. Part 3: The Whole Factor of Urgency That’s part three: the tight deadline. I had finished my speech and I had stepped out in the corridor. That’s when I ran into the guy, the guy who was running upstairs to get his credit card. Why had he kept his credit card upstairs? You know the answer. He knew that he would get swayed by some of the speakers. He knew that he would buy something that he didn’t need. Yet, when we gave that presentation, he found it so useful that he decided he was going to buy, so he was running up to his hotel room to get his credit card. He said, “Hang on, I have to get the credit card and I can’t speak to you right now.” What did I do before that that caused him to get his credit card? I was on the podium and my wife Renuka was at the end of the room. We didn’t have anybody else. It was just the two of us. You have to have someone else at the back of the room. Even one person handling 300 orders, not a problem. I said to the audience, “Here’s the thing. This is a great offer. It’s not a discount. You’re getting this great bonus.” We gave them some really good bonuses. “When Renuka leaves the room, it’s over. You don’t get any of the bonuses. You don’t get anything that we’ve offered in the room.” Some people think it’s a bluff. Who’s going to turn down money? Yet, when we leave the room, that’s it. That guy was running up to his room to get his credit card so he could stop Renuka before she left the room. Now it does take some time to go through 200 or 300 orders, so she was in that room for at least 20 minutes, but we had prepared everything. There were sheets with details. Back then they had to write out their credit card details on a sheet of paper and sign it and give it in. All of that ground work, all of that prep work was in place. The sheets were on their seats before they sat down. Again, they were going through another step. Eventually what they had to do was just fill in the form, step up to Renuka, give her the sheet, and it was done. Then we left the room. Then someone came up to me and said, “Are you Sean D’Souza?” I said yes. He had been to another presentation, and he said, “I want to buy what you just sold.” I said, “You don’t even know what I was selling.” He said, “Yes yes, I know, but my friend told me just buy whatever he’s selling.” You know how the deal was. The deal was that once we left the room, the offer didn’t exist. You would think it’s a bluff, and it’s never a bluff. You should always have this. It’s a tight deadline. When this happens, it doesn’t exist anymore. The offer doesn’t exist anymore. That creates an urgency that you will not find otherwise. You see this urgency on Christmas day for instance. People will not buy on the 28th of December. They have to buy everything before Christmas day. There is an urgency. You have to use the same concept of urgency. Once people leave the room, who knows what happens. Some people run into other people, they change their minds. Yes, there is pressure. You might not like this pressure. As a person selling something you’re always a little unsure of this pressure, but this is how we buy everything. We don’t fix the roof because we want to fix the roof. We fix the roof because there is pressure. It’s leaking. We don’t buy a new phone because we need it desperately. We do it because there is external pressure, maybe social pressure. You may not admit to it, but the pressure exists. This is what Apple does as well. They create that momentum towards that event, and this is what you’ve got to do as well. It’s not easy. It’s not easy to be a speaker there, to do all these steps and then finally to go through this sales process. Because what I used to do and what I did in Sydney was I didn’t really think through the last bit, which was the sales process. You have to be extremely calm and very enthusiastic when you’re selling your products or services. You get very nervous. You speed through it. You miss points. I had everything on slides so I didn’t miss anything. That is the way you go through the whole process. Summary To summarize what we’ve just covered, we did three steps. The first was we did all the prep work. I did the interviews. We gave the goodies. We had the sheets on the seats. We had everything in place. That was the first hit, because we know that people buy long before they pay. The second thing was that you need to have one little trigger before the event. We had this six to eight page document that people were reading, and they were reading just before they got into the event as well. Finally, there was a tight deadline. That deadline is sacred. You can’t say I’m going to change my mind. Hey, we’ll take your credit card. No. That’s what we do for all our courses as well, for all our products as well. I said this in another podcast. Who’s going to know if three or four extra people sign up for a course? Who’s going to ask you? Those three or four extra people would be another $12,000 in the bank, but we say no. There is a tight deadline. You meet the deadline, you get in the course. It’s first come, first serve. At the event, it wasn’t first come, first serve, but it was pretty close. It was 20 minutes. She leaves the room, you’re toast. This brings us to the end of the podcast and the one thing that you can do today. I think the one thing that you can do today is plan. What are the steps before the event? What are you going to give away before the event? What are the things and the goodies, and what are the little bits that you have to prepare? When people get on stage, when speakers get on stage, there are so many things that they have to do before the event and they never do. They just stand up and speak and they think everything is going to be all right. It’s never all right. You have to do all the little bits in advance. That’s what makes for a great event. I would say sit down and draw a line from left to right. Then put in all the little bits that you have to do. Because when you get on stage, that is like the middle of whole sequence. Then finally, you have to still sell, which is the end of your sequence. You have to be very careful about that as well. Prepare, prepare, prepare. Now, there is a book on this at Psychotactics. I wrote a book shortly after I came back because people wanted to know not just about this event and how we sold $20,000 worth of stuff, but also what goes into the slides. How do you control the slides? Because the slides also create this enigma factor. It creates this factor where people say wow, this is so well designed. It’s so well structured. You’ve got to have the structure for the slides. You also have to have great visual appeal. You have to have control of how the slides look, how the presentation rolls out, and finally how you control the audience. All of this is in the Black Belt Presentation Series. If you’re really interested in how to create a great presentation, then that becomes very critical. These elements that we talked about, these help to create that $20,000 moment, but all of the stuff in the book, that helps you understand all the other elements that you have to do. It’s a lot of work. No one said that this was easy. This podcast is not about easy and outsourcing and all that stuff. It’s about doing the hard work and getting the rewards. That’s what takes you to a three month vacation. When people say, “I can’t get to a three month vacation,” it’s because they don’t have the time, the money, and the resources. You have to put in the time and the resources, and yes, some money before you can get to that three month vacation. You have to start somewhere and put in the work. That’s how you get the results. Now for some presell. We are having the headline course and the headline trainer course, and for the first time ever the headline trainer course. I don’t know when you’ll get to this podcast, but if you get to it on time, then get to psychotactics.com and look for headline course or headline trainer course. The courses fill up very quickly. You want to move quickly. I mean really, really quickly. We’re also going to have the first 50 words course at the end of the year. That’s in November somewhere, so you can prepare yourself for that. This is about writing the first 50 words of, say, a podcast or an article. This is where we slog the most, struggle the most. The entire course is about the first 50 words. We probably have The Brain Audit trainer program around that time as well. That’s more expensive. It’s about $10,000. It’s more detailed. It goes over six months. We’ll go into more detail in the future, but for now it’s just the headline course, the headline trainer course. I’ll also be bringing out those cartoons that I talked about in this podcast. Expect to see some of that soon. A lot of stuff happening, a lot of stuff happening. If you want to ask me more questions, email me at sean@psychotactics.com, also at Twitter @Sean D’Souza, and yes, on Facebook at Sean D’Souza. Yes, we give away goodies, as you know. If you want to be on the goodies list, you go to psychotactics.com/magic. That’s www.psychotactics.com/magic. You will get those goodies from time to time. That’s it from Psychotactics and the Three Month Vacation. Still listening? I’m giving you this advice, but recently what we’re in Denver and there were about 400 or 500 people in the audience. How many subscribers did we get? 20. Why did we get 20? We got 20 because we didn’t follow the advice that I’ve just given you. We didn’t do as much prep work. We didn’t have the sheet before the event. Of course there was no tight deadline. We goofed up, too. You can do it too if you don’t take your own advice or don’t listen to this advice. Then failure is always around the corner. That’s a little snippet from the archives at psychotactics.com. Bye for now. You can also listen to or read this episode:  Why Identity Helps You Surge Ahead In Work (And Life): Episode 46

Is FREE worth it? Or should everything be paid for? How does a person go from free to fee? And how do you stand out in a world where so much is free? There's a simple strategy that needs to be followed and once you do, you'll find client will happily move from free to paid clients. Tah-dah?the strategy follows! Notes To access this audio + transcript: http://www.psychotactics.com/42 Email me at: sean@psychotactics.com Twitter/Facebook: seandsouza Magic? Yes, magic: http://www.psychotactics.com/magic -------------------- In this episode Sean talks about Part 1: The Reason Why Your Free Should Be Non-Crappy Part 2: How Do You Go From Free to Fee? Part 3: How Do We Get Over This Fear? Right click here and ‘save as’ to download this episode to your computer.   Useful Resources and Links Amazing Cartoons for your ebooks, presentations, blog: Cartoon Stock Series How To Avoid Boring Testimonials : And Get 1000-1500 Word Stories Instead The Brain Audit: Why Customers Buy And Why They Don’t The  Transcript This is the Three-Month Vacation. I’m Sean D’Souza. Often in Hollywood movies, you get this concept of the ugly duckling. You’ll see this girl who obviously looks pretty, but they make her look as if she’s got pimples and her hair is not that great. Then, somewhere in the middle of the movie, she magically turns into this beautiful swan. Ugly duckling to white swan. That’s how free-to-fee works. When you’re giving away information free or even if you intend to give away information free, you’ll feel like an ugly duckling. You’ll feel as if you’re giving away all that hard-earned knowledge that you’ve gained. You’re not going to get much response from it or result from it, and you’re somehow hoping that there’s going to be a middle of the movie when things change and that ugly duckling scenario turns into a white swan. Yet, there is a logic and a strategy that enables you to go from free to paid products or paid services. As always, we’ll cover three main topics, and then we’ll go to an action plan, so you can implement it. The first element we’ll cover is this concept of why free should be non-crappy. In the second topic, we’ll look at some of the tactics and strategies that you can use to go from free to fee. In the third topic, we’ll cover the fear and how to get over that fear, so that you can successfully jump from free to fee. Let’s start off with the first one, shall we? The reason why your free should be non-crappy. Part 1: The Reason Why Your Free Should Be Non-Crappy Yesterday, I was on Twitter, and I was talking to a guy called “Craig”. Craig, you know who you are. He was telling me how he was binge listening to these podcasts. What is causing Craig to binge listen? Then, as I smiled my way through the morning, I got another email. It was from a guy called “Michael”. Michael said he’s been reading all the articles on our website, and he’s been reading them for hours on end. He said he’s going to come back to read some more. That’s how it should feel. When you’re giving away information, it should feel like you’re giving away something valuable. Not something crappy. It shouldn’t be something that you found in your drawer that you’ve had since 2003, and you just didn’t get rid of. That’s what a lot of people do. When they give away things free, they give away stuff that is not so valuable, and it goes into the crappy basket. Their logic is, “Let me keep all the good stuff for my book. Let me keep all the good stuff for my consulting program. Let me keep all the good stuff for whatever it is I’m going to earn from, and let me not give away all that valuable stuff.” That’s completely contrary to what I’m saying here. I’m saying that you should give away at least a bit of the good stuff if not a lot of the good stuff. In today’s world, there is so much information, so much free information that people don’t have any regards for free information anymore. If your stuff doesn’t hit them right between the eyes, there’s probably not going to be a second chance. How do you sort out the good stuff from the crappy stuff? One of the ways to go about creating really good stuff is to go deeper into a topic. For instance, in podcast number 38, it was about not planning testimonials or rather how to get testimonials before you finish a project. Now, a main topic would just be “How to Get Testimonials” or “How to Get Good Testimonials”, but this topic is very niche in a way. It goes deeper into the topic of testimonials which is “How to Get Testimonials before the Project is Even Complete”. You have to sit down and work out how could this problem be solved. Your clients might ask a question like this, and then you have to sit down and work out this puzzle like a Rubik’s Cube, or you might want to sit down with a mind map, and then go deeper into the topic. The main topic is always usually an overview topic. It’s usually crappy. This is what you see on the internet a lot. When you go deeper, things change. For instance, with testimonials, you can write about how to get a great testimonial, but then, how to get a great testimonial, and you add something else to that, so how do you get a great testimonial before the project is over, how do you get a great testimonial using six specific questions, how do you get a great testimonial when you’re just starting out, how do you get a great testimonial when you’re new in the country. The key is to take that main overview topic, and then add something to it that makes it very specific. Now, your brain is able to focus and go, “Well, how would I solve this problem?” When you solved this problem, it becomes interesting. It becomes non-crappy. It becomes valuable to the customer, and that’s when they go, “Wow. This is being given away?” That’s when you’ve got their attention. Now, you’ve got to move them from free to fee. How do you do that? This takes us to the second part of today’s episode, which is how do you go from free to fee? Part 2: How Do You Go From Free to Fee? If there’s only one word you’ll remember, remember this word, “packaging”. Packaging changes everything. We’ll talk about more about free-to-fee, but packaging changes everything. The moment you change the packaging, everything changes. Let’s say you’re listening to the radio, and you’re listening to your favorite music. That music is free, isn’t it? What do you do? You go out and buy a DVD, or you go out and you download some MP3 from iTunes or some other place. Essentially, you’ve gone from free to fee, and the packaging has changed. The way it has been distributed has changed. Then, you will go to a concert. It’s the same song, isn’t it? You could have listened to it at home or better still, you could have listened to it on the radio, but you went to the concert. Then, at the concert, they sold you some DVDs or some kind of deal, and you bought in to that. I’m a big fan of Sting, and I can’t even remember where I found his music or when I started listening to it because I was not into rock music at all. In fact, when I was growing up, a lot of the music on Indian radio was country music, believe it or not. Country music from the middle of the United States was streaming on radio in India. Anyway, I didn’t listen to rock music, so I didn’t know who The Police were, and I certainly didn’t know who Sting was, but at some point in time, that free music came over the radio. I listened to it, and I liked it, and then I bought a tape. Yes, as we did back then, and then a CD, and then a DVD. Often, the same album over, and over, and over again. Then, he showed up live in Oakland for a concert, and I paid for tickets to be on row 9, so I could actually see his face rather than up there in the bleachers. If you ask me, “Would you go to another concert?” Yes. “Would you buy some more albums?” Yes. It’s moved the whole thing from free to fee, and there’s no going back. I’m probably going to listen to another couple of free songs on the radio, but the moment I know that he’s got another album out, the chances are I’m going to buy it. The customer makes that move because they don’t have that much time to fill around with the free stuff after a while. They want to get great stuff. They want to maximize their time. They want to move ahead, and you want to create that situation where free goes to fee very quickly. You might think, “Well, that’s Sting, and he’s a rock star, and he’s known really well,” but take for instance just Psychotactics. When I wrote the book “The Brain Audit”, it was just 16 pages. It was not supposed to be a book. It was just the notes that I had given at a seminar. Then, I went around trying to improve my speaking, and so I’d speak at different small events. Really, breakfast events, and we drive … I don’t know, two hours to just speak at this event where three people would show up, but a friend of mine told me, “Why don’t you try and sell this PDF?” and so that’s what I did. The people that came to the event … It was just a networking event, and it was technically free because they’d already paid their membership fees at the start of the year, but it was free. They came for this speaking thing that I wasn’t being paid for, and then I put on a really good show. What happened as a result of that really good show, they decide they want to buy the book, so it goes very quickly from free to fee. In most cases, the people that have bought The Brain Audit online have bought it afterreading free articles that were really useful to them. They read free reports that were really useful to them, and then they decided to buy The Brain Audit. Once they bought The Brain Audit, they bought in to a Brain Audit course. They bought in to other courses, and some of our courses are $3,000, $4,000, $5,000. I’m not for a second suggesting that you’re going to go from free to $5,000 overnight, but I am suggesting that if you give really great information, really sub-subtopic information, that’s when you’re going to start attracting people to you. A yoga class can go from free to fee, but in that yoga class, you’re going to have to go into a subtopic. If you just do what every yoga class is doing, it’s not that interesting. If you start doing webinars, or podcasts, or just write articles and your topics are just at the top level, it’s not that interesting. If it’s interesting, then customers are willing to pay for a change in packaging. Let’s take this podcast for example. It’s absolutely free. Now, there are about 40 podcasts, and you can go through them, and you can find out the ones that you like and stuff like that. In time, there will be a hundred, 200, 300 podcasts. Now, you’ve got a real problem if you’re searching for one topic. Supposing you’re searching for a topic like pricing or supposing you’re searching for a topic on how to speak better or testimonials. If I would take the 10 podcasts that were only on testimonials, you’d be willing to listen to that because it would save you a lot of time having to go through 200 podcasts, and then find the ones that work and download them. You’d be willing to pay $10 to get just 10 podcasts that are free online simply because it saves you time. If your sub-subtopic is saving your client time and it is valuable, they’re willing to pay for it. There are two core ways in which you can move a client from free to fee. The first way is to give them something free, and then move them up the chain as it were, so people come to subscribe. Then, they buy The Brain Audit, then they go to 5,000 B.C., and then they buy other courses. That’s one way. The second way is to take the information that you already have and to change the format. If it’s an audio, make it a PDF. If it’s in PDF, make it audio. Sometimes, it just takes a bit of sorting like I gave you the example with this podcast where all I have to do is go through 200 podcasts and just find the 10 that are really good on pricing or 10 that are really good on headlines, and that becomes valuable. That’s where the customer is going to buy. Even as we decide we want to go from free to fee, we have this fear, and this takes us to the third part, which is how do we get over this fear? Part 3: How Do We Get Over This Fear? A few years ago, I started a cartooning course. I didn’t actually want to start a cartooning course, but a member of 5000BC, his name is Joe, and he suggested that I start the cartooning course. I didn’t really want to because I was writing books, and marketing, and stuff. I really didn’t want to go into cartooning, but he told me, “Look, I bought all the books in cartooning. I’ve done all the courses, and I still can’t draw cartoons. I think that you can teach me to draw cartoons.” I wasn’t that keen, and you can say that keenness just let me down. What I did was I offered the first cartooning course free. I know this sounds bizarre to all of you who have paid a thousand dollars for it, but that’s how it was. Of course, because it was free, it was slightly experimental, but it was still good. About 35 people signed up for that course, and we did the course, and they turned out to be cartoonists, and they gave us testimonials, and we put the testimonials up, and now you know how the cartooning course runs year after year at Psychotactics. What was a free course with great information turned out to be a paid course. What was the difference? The difference was the testimonials. When you put out information, you’re not really sure if it’s great information or not. Sometimes you think, “Well, this is too basic. Everyone should know that.” As you go from topic to subtopic to sub-subtopic, you will find that the information is great. At that point in time, you can have a free course, but the most important thing is to get these outstanding testimonials. You want to listen to podcast number 38 to begin with, and also to go to Psychotactics and look for the six questions that you need to ask to get great testimonials. It’s also in The Brain Audit, by the way. Testimonials make a difference. Great testimonials make a difference, and that’s what will, first of all, reassure you that your stuff is not basic, but really great, that is changing lives. Then, you can move from there on from free to fee. Put a price, and then you go from there, increasing the price as you go along. The cartooning course started at nothing … Well, you could pay whatever you wanted, and some people gave me an Amazon voucher, but today, it’s a thousand dollars. That one course with 35 people generates $35,000 every time it’s run. That’s how you can take something from free to fee. Hollywood often has this ugly duckling to white swan scenario happening, and there is no ugly duckling. That woman has been good-looking and smart the whole time. Your products were good-looking and smart the whole time. They just happened to be free. Some of your products and services could continue to remain free, and the rest of them, you can sell it for a fee. We’ve covered quite a bit, so let’s just summarize what we’ve learned so far. Summary We started off with the concept of free not being crappy. They call it the “ugly duckling”, but it was never the ugly duckling. It was always the white swan. To know if your product is really good, go from topic to subtopic, subtopic to sub-subtopic. It doesn’t matter whether you’re doing training, or consulting, or writing a product, you want to explore those depths of the sub-subtopic, and that’s the way you get the attention and the customer. The second thing that we covered was how you can go from free to fee by changing the packaging, and we saw how you listen to stuff on the radio, and then you buy the DVD, and then you buy the MP3. Then, you go to the concert, and then you go to another concert, and then the whole sequence starts all over again. The point is that over time, customers don’t want that much free stuff. They want to pay for stuff. They want to get from one point to the other as quickly as possible. When customers first start, they want to test the waters, and that’s why they go for the free stuff to see that you are good in the first place. Once they have established that you’re good, they don’t really need to read much or do much in terms of free. It’s only the new customers that feel that way. After a while, they’re just buying everything in sight. They’re getting value from it, which is they’re buying everything in sight, not because you put a magic spell on them. Packaging makes a big difference, but also organization. As I said with the podcast, if I just pull out the stuff that’s relevant to you, you’re going to listen to it. Say for instance, just 10 topics on pricing. Packaging and organization will take something from free to fee. Finally, there’s always this fear that your stuff is too basic, that it’s something that nobody wants to buy. Do a free course. Get the testimonials, and those testimonials will assure you and assure your prospects that you’re doing a great job and that it’s worth paying for. What’s the one thing that you can do today? It’s got nothing to do with today’s podcast. It’s got everything to do with the testimonials. You want to go out there and find out, “How can I get good testimonials? How can I get great testimonials?” First, you want to listen to podcast number 38, and that’s because it deals with the topic of testimonials. The second thing you want to do is read The Brain Audit because it shows you how the customer thinks, and it gives you those six questions that you need to ask. Now, you can get those six questions free online anyway, but you will find that The Brain Audit is a really good read to understand the entire strategy. There you go. I’m taking you from free, which is the podcast, to a paid product. You’ll find great value, and then you’ll come back again. It’s that simple. It’s 5:21am here in Auckland, New Zealand, and I’m not going for a walk today. Now, the point of recording this podcast, we’re leaving for the United States in about 48 hours, and I’ve got podcasts to do and presentations to finish. I know it’s an excuse, but it’s a valid excuse this time. I just do not have the time to go for a walk, but when I get to Italy, when I get to the United States, I’ll more than make up for it. This is a rare instance. Normally, it’s just part of the routine. It’s part of the routine for a simple reason. When I go for a walk, a lot of things happen. It’s not just the health and the fitness, but it’s also that I get the chance to then listen to the podcast, and then listen to an audiobook, and it fills my brain with information. This is critical. Input is everything. Facebook is nothing, and that’s where we spend a lot of our time. We should spend more time going for a walk, listening to the podcast, listening to audiobooks because once you have that input, you have stories, you have strategies, you have tactics, and you’re able to then take your knowledge to a completely different level. When I first started out, I was on this site by Jim Collins, and I read the fact that he reads a hundred books a year. I thought, “Well, he’s an author. He’s busy. If he can read a hundred books a year, so can I.” I found that just reading books was not getting me very far because you have limited time to read in a day. I found that just by listening to stuff in the car or walking, even if 90% of it just went one ear and out of the other, it didn’t matter. People make these excuses. They talk about why they can’t remember stuff, that they need to make notes. It’s just listen. There you go. That was my preach for today. What’s happening in Psychotactics land? Nothing for the next month or so, but when we get back in June, I’m going to start off with the cartoon stock, and you’re going to be able to get all these cartoons that you can use in your blogs, in your presentations, stuff that you just do not get online. Look for that. You’ll have to stay on the newsletter for that because we’re going to have a limited number. I’m not saying this for scarcity sake. I just do not want the cartoons all over the internet. The second thing is the article writing course, Version 2. If you haven’t done the live version, you want to get the home study version, and that is Version 2.0. If you’ve already bought this before, yes, I’m giving it to you free. Later in the year, we’re going to have theHeadline course, the Headline Trainer Course and The Brain Audit Trainer Course. There you go. All the events stacked up in a row, waiting to land. This has been brought to you by Psychotactics.com. Get on the newsletter. Yes, it’s free. Bye for now. You can also listen to or read this episode:  #41: How To Save Two Zillion Hours in Research (Using Cool Techniques with Evernote)