Podcast appearances and mentions of paul greive

Paul Greive is a regenerative farmer, entrepreneur, investor, and the founder of Pasturebird, the world's largest pasture raised poultry producer, Paul's team invented the automated range coop, which autonomously moves blocks of 6,000 broiler chickens to fresh pasture daily using a hundred percent solar power. Pasturebird is one of the fastest growing brands in American retail meat. Join Paul in conversation with Analisa Winther to discuss Pasturebird's startup journey, how they collaborated with Purdue to scale and have one of the largest exits in regenerative agriculture to date, as well as how they grew a family business into a movement to scale regenerative agriculture and pasture raised poultry in America and beyond. What we cover: Paul's unique background: from Marine Corps sniper school to regenerative farming. The health journey that led Paul to discover the benefits of a paleo diet. The inception of Primal Pastures and the rapid growth of Pasturebird. Explanation of pasture-raised poultry and its role in regenerative agriculture. Paul's collaboration with Purdue and scaling regenerative agriculture. The importance of building strong company cultures anchored in values and vision. How regenerative agriculture serves as a patriotic act for future generations.   Related Links   Get Real Chicken Tour of Pasturebird Top 50 Farmers Future food revolution keynote Leadership coaching   Connect with Pasturebird Want to connect with Paul? Subscribe to the Future Food newsletter to access her contact details and the episode transcript. You'll subscription will also power the production of more episodes like this. Get access now! About Analisa WintherAnalisa Winther is an ecosystem developer, consultant, and executive coach for leaders working on food system transformation. For more information on working together visit: Website: www.analisawinther.com Newsletter: www.analisawinther.substack.com Instagram: @analisa.winther Show Host: Analisa Winther Hashtags: FutureFood, RegenerativeAgriculture, Sustainability, Collaboration, InnovationLeadership

Paul Greive founded Pasturebird after searching for high-quality pasture-raised chicken to feed his family. Unable to find this chicken in stores, Paul and his family took matters into their own hands, setting out to produce nutrient-dense pasture-raised chicken. In the spring of 2012, Paul's brother ordered 50 chicks, marking the inception of their business. Pasturebird is now the largest pasture poultry producer in the world, with a mission to make nutrient-dense chicken more affordable and accessible to all. Pasturebird is revolutionizing the chicken industry by integrating solar-powered, self-driving chicken coops. This innovation provides their birds access to the outdoors, fresh grass, insects, and sunlight and contributes to soil regeneration for future generations. In an unconventional move, the company partnered with “Big Ag” giant Perdue. This strategic partnership granted Pasturebird access to hatcheries, feed mills, and slaughterhouses, sparing them from the significant debt they would have otherwise incurred to build these resources. In this episode, Paul and John discuss: Improving the way “Big Ag” operates Scaling up operations to reduce costs Focusing on one thing and outsourcing the rest Pasturebird's collaboration with Perdue  The innovation behind self-driving chicken houses The importance of effective marketing and messaging Incentivizing regenerative ag through fractional land ownership Additional Resources To learn more about Pasturebird and to place an order, please visit: https://www.pasturebird.com/ Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulgreive/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA's science-based programs empower farm operations to meet the crop quality markers that matter the most.  AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA's regenerative programs and products: https://www.advancingecoag.com/ ~  VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk  

On today's episode, we are joined by Pasturebird Farm's founder & farmer,Paul Greive. Paul transitioned from city life as a corporate accountant without a background in agriculture when an illness required him to change the course of his life. After serving in the Marine Corps and contracting Lyme disease during sniper school, Paul began to look more closely at what he was putting into his body to focus on healing, but wasn't able to find pasture-raised chicken that fit his Paleo needs. His family ordered 50 chicks as part of an experimental hobby when they first moved to Temecula, and now Pasturebird is the largest pastured poultry farm in the world and official supplier of chicken to the LA Clippers and Dodgers. On this episode, we get into the problems with our food system, why pasture raised chicken is important, industry myths, sustainability, how to read labels at grocery stores, regenerative vs. factory farming and what this means for both plants and animals, glyphosate and its long lasting impact, the importance of buying directly from farmers, hidden truths about farmers markets, soil health and the environment, ancient wisdom from indigenous practices, and getting back to our roots by finding the joys of nature at any age. Paul was kind enough to share a discount code exclusively for the POW community so be sure to check out their website below and listen to the full episode if, like me, you're inspired to get your own chickens and want to know where to start!Use code POW for 10% off all products at https://www.pasturebird.com/.For Mari's Instagram click here!For Pursuit of Wellness Podcast's Instagram click here!For Pasturebird's Instagram click here!To shop Bloom Nutrition Greens click here! To download Mari's workout plan & recipes click here!Please note that this episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct or indirect financial interest in products or services referred to in this episode.At Westin hotels, there's amenities and offerings aimed to help you move well, eat well,and sleep well, so you can keep your well-being close, while away. Find wellness on your next stay at WestinGo to www.modernfertility.com/POW to get $20 off the testGo to www.Brooklinen.com and use PROMO code POW for $20 offGo to Ibotta app and use code POW you can get $5 just for trying IbottaGo to www.lumedeodorant.com and get $5 off your starter pack that is over 40% off when you use promo code POWProduced by Dear Media See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A conversation with Paul Greive, founder of Pasturebird, about rising millions of birds on pasture per year, selling to one of the largest chicken producers in the world, the positive impact of chickens, and much more.Can chickens ever be regenerative? With Paul we discuss the impact on degraded farmland, replacing fossil fuel and toxic fertilisers and, of course, one of the biggest exits in the regen space!Not many can say that they build a successful pasture chicken operation, sold it to a 8 billion a year chicken company and, after this successful exit, continued from within this massive corporation to scale pasture-raised birds to millions of chickens. So, do we need big ag in the regeneration transition?---------------------------------------------------Join our Gumroad community, discover the tiers and benefits on www.gumroad.com/investinginregenag. Support our work:Share itGive a 5-star ratingBuy us a coffee… or a meal! www.Ko-fi.com/regenerativeagriculture----------------------------------------------------More about this episode on https://investinginregenerativeagriculture.com/paul-greive.Find our video course on https://investinginregenerativeagriculture.com/course.----------------------------------------------------The above references an opinion and is for information and educational purposes only. It is not intended to be investment advice. Seek a duly licensed professional for investment advice.Support the showFeedback, ideas, suggestions? - Twitter @KoenvanSeijen - Get in touch www.investinginregenerativeagriculture.comJoin our newsletter on www.eepurl.com/cxU33P! Support the showThanks for listening and sharing!

Paul Greive is a USMC War Veteran and the co-founder of Pasturebird, the world's largest daily-move pastured poultry operation. He also helped launch Primal Pastures, a direct-to-consumer regenerative organic farm in southern California.   Paul chats with Dr. Anthony Gustin about how he got into farming, why he credits Lyme disease for kicking off his interest in regenerative agriculture, and how his startups were born.    They also discuss the importance of raising animals in their natural pasture habitat, both for the environment and the added nutritional benefits.    Paul then explains the difference between pasture-raised, cage-free, and free-range chickens. Then he and Dr. Gustin talk about why geese are totally underrated in the US.   You'll even hear how Pasturebird uses the largest land-based electric vehicles in the world to help their chickens automatically move a full spot every 24 hours.   Tune in to the episode to discover more about: The challenges of scaling pasture-raised poultry The major cost drivers of getting chicken from the pasture to your table Biomimicry and the next big wave in ag tech A better financing model for regenerative farming, including tokenization and fractional ownership of farmlands Paul's thoughts on the Farm Bill and other government programs and regulations   Resources mentioned in this episode: Paul Greive's direct-to-consumer regenerative organic farm Primal Pastures Paul's pasture-raised poultry company Pasturebird Paul's LinkedIn Paul's mentor Joel Salatin Find your local pasture-raised farm at Getrealchicken.com

Pasturebird started as a 50-bird backyard operation and has grown into one of the world's largest pasture-raised chicken farms. Paul Greive was first on the show years ago when Pasturebird was just beginning its growth. Now, he is back on the show to share what's been going on at the farm. Episode Credits: Thank you to all who've made this show possible. Our hosts are Diana Rodgers and James Connelly. Our producer is Emily Soape. And, of course, we are grateful for our sponsors, Patreon supporters, and listeners. Patrons get access to ad-free podcasts, exclusive videos, a discussion community, and much more. Go to sustainabledish.com/join to support my work. A big thanks to the sponsor of today's show, LMNT.  LMNT is an electrolyte drink mix that has everything you need and nothing you don't -  no artificial ingredients, food coloring, gluten, fillers, or sugar!  LMNT comes in lots of great flavors, and when you go to sustainabledish.com/LMNT, you'll get a free sample pack with your purchase. Plus, they have a convenient subscription program that makes it easy for you to keep your favorite flavors fully supplied. Head over to sustainabledish.com/LMNT to give it a try.  Episode resources and transcripts are available at www.sustainabledish.com.

Paul Greive of PastureBird is looking to change the way consumers see animal agriculture. He and his team are working to be as transparent as possible for their consumers to understand the term pasture raised and its benefits. Learn more about this company at Pasturebird.com.

AC and Kyle chat with Paul Greive of Pasturebird. In this episode we learn about Pasturebird's origin story, the company's north star of scaling pastured poultry to the masses, why chickens actually should eat grains, how Pasturebird found an ideal partner in Perdue Farms and so much more. Links: Pasturebird Instagram LinkedIn Follow Kyle and AC on LinkedIn

Whether a fatty snack or nutritious meal, all the food we consume has a massive impact on our bodies. That's why it's important that we have access to foods that are safe, nutritious, affordable, and, ideally, work in harmony with the environment. Paul Greive is an accountant, marine veteran, family man, and founder of Pasturebird. Pasturebird is one of the largest pastured poultry producers in the US that uses regenerative farming and provides people with more nutritious meat that comes from a more natural environment.  This accountant-turned-farmer believes everyone should have access to ethically-produced, nutritious food, which is why it has been a true joy for him to be one of the people pushing forward and re-inventing a new-old way of farming. In this episode, Cory and Paul talk about the journey of building Pasturebird over a decade. Paul shares his life in the military, his battle with Lyme disease, and starting a pasture-poultry farm business with only 50 chicks, to raising millions of chickens without using a single antibiotic or drug. Paul addresses the problems in the food industry and the future of farming with the regenerative agriculture movement.   ⭐ SPONSORED BY: Saybrook University   -- --

Thanks for joining us, today we welcome Paul Greive, Pasturebird's Co-founder and VP of Sales and Marketing, located in Temecula, California. Paul shares with us Pasturebird's awesome story and what has driven their team to reinvent American poultry production. They've worked to scale the production of regenerative poultry, raising over two million chickens without antibiotics or drugs. They've kept their focus on the land, the animal, and the consumer all while improving the soil every year. Paul says, “we use nature as our template, and move animals to fresh pasture every day.” Listen in and Monte and Paul discuss this great American story of passion, innovation, and regeneration. Paul grew up in downtown Seattle and was a college athlete with no interest in food or agriculture. His farming journey began after contracting Lyme disease from a tick bite during Marine Corps sniper training and experiencing the joint pain, brain fog, and decreased performance common with the autoimmune condition. After returning from Iraq in 2009, he and his family started eating paleo and grew frustrated with the lack of pasture raised meat available in Southern California. In 2012, they ordered 50 chicks and raised them in the backyard as a fun project. Mimicking their mentor, Joel Salatin, they raised the birds in mobile coops on pasture, moving them every single day. The birds sold out instantly, and the business started to take shape, especially when the LA Lakers and LA Dodgers players became their first wholesale accounts. Pasturebird has continued to grow into the largest pasture raised chicken operation in the world, and they're hyper focused 2 things: 1) making true pasture raised + nutrient dense chicken more accessible and affordable, and 2) re-integrating animals and crops in a regenerative, closed loop system. The primary means for accomplishing this is Pasturebird's Automated Range Coop (ARC), a 6,000 bird floorless mobile coop that drives itself to fresh pasture every daily using solar power. https://www.pasturebird.com/ https://www.linkedin.com/in/paulgreive/ Got questions you want answered? Send them our way and we'll do our best to research and find answers. Know someone you think would be great on the AgEmerge stage or podcast? Send your questions or suggestions to kim@asn.farm we'd love to hear from you.

This week Vic sits down with Paul Greive, a former ground intelligence officer turned SoCal sustainable, certified wildlife friendly pasture-raised chicken farmer. His company, Pasturebird, is a wholesale pasture poultry operation located just a few miles east of Camp Pendleton, where Paul spent much of his fleet time. Paul talks to us about how his The post Scuttlebutt Ep 35: “Farmer” Paul Greive from Marine Intelligence to Chicken Farming appeared first on MCA.

This week Vic sits down with Paul Greive, a former ground intelligence officer turned SoCal sustainable, certified wildlife friendly pasture-raised chicken farmer. His company, Pasturebird, is a wholesale pasture poultry operation located just a few miles east of Camp Pendleton, where Paul spent much of his fleet time. Paul talks to us about how his The post Scuttlebutt Ep 35: “Farmer” Paul Greive from Marine Intelligence to Chicken Farming appeared first on MCA.

Thank you to our presenting sponsor Merck Animal Health Ventures! https://www.merck-animal-health.com/animal-health-ventures/ StockCropper website: https://thestockcropper.com/ StockCropper YouTube: https://www.youtube.com/c/TheStockCropper Zack Smith Twitter: https://twitter.com/zebulousprime Today's episode really speaks to the core of what this podcast is all about. We look at the current trajectory of where agriculture is headed, identify some of the negative outcomes associated with that trajectory, and explore how people and technology can play a role in creating a better future. I'm excited to share with you today's conversation with farmer and Stockcropper co-founder Zack Smith. If you've listened to the episode with Joe Bassett, or the recent episode with Paul Greive of Pasturebird, or if you spend any time on ag twitter or ag youtube, you probably have an idea of what the StockCropper is all about. But today's episode goes deeper into why these types of innovations are important. We talk about consolidation in ag and its impact on rural communities. Zack shares about his journey into soil health and how that's changed his operation and led him to the point that he felt it was critical that he find a way to incorporate animals onto his crop land. And we talk about these two diverging paths of being the low cost producer vs being a value added producer. A lot of great stuff in today's episode.  It used to be common practice for farmers to raise a diverse mix of animals and crops in a somewhat integrated system. Over the years through technological and policy changes, most farmers became more specialized, and today the majority of our crops and livestock are produced separate from each other. However, this creates other challenges that Zack will talk more about, and there is a growing push to try to integrate crops and livestock more for the sake of soil, the environment, and rural economies. StockCropper is creating a system to help with this. Their first product is the world's first multi-species, solar-powered, electrically-driven, autonomous mobile grazing system, called the ClusterCluck. Zack's going to talk a lot more about the system and what it represents for the future of agriculture.    

This week, Morgan sits down with Paul Greive, a former marine-turned-farmer and the founder of Pasturebird. Pasturebird uses regenerative farming to build a pasture-raised poultry farm.  Greive talks about his past life in the military and a battle with Lyme disease that resulted in him adopting the paleo lifestyle and becoming a farmer. Greive took a deep dive into learning about regenerative farming, learning about responsible animal agriculture and its lasting effects on soil, and developed his system to raise true, pasture-raised hens on grass living off fresh grass with access to the sun. He learned the staggering difference in nutrient density for regenerative farming compared to conventional.  Greive discusses his humble beginnings as a start-up farm struggling with distribution, and how Primal Kitchen founder Mark Sisson gave his brand the boost it needed in his early days. Listen in as he spills on his favorite PK product (Buffalo!) and the future of farming. 

Today a growing number of consumers want additional attributes on top of that says Pasturebird founder Paul Greive.

Pasturebird: www.Pasturebird.com Prime Future newsletter: https://primefuture.substack.com/  Join the FoA Community: www.patreon.com/agriculture  Paul Greive and his in-laws decided to raise 50 chickens in their ¼ acre backyard, when those sold quickly he bought more, eventually becoming the largest pastured poultry producer in the country.  To scale Pasturebird, they built their own automated range coop to autonomously move 6,000 birds to new pasture every day using solar energy. This growth and innovation caught the attention of one of the largest animal protein companies in the country, Perdue Farms, who acquired Pasturebird in 2019. Janette Barnard returns to co-host today's episode which is an incredible story of entrepreneurship, technology, regenerative farming, and a glimpse into the future of agriculture.  

Join the Libertas Health Freedom Community here Get your copy of the Heart of Freedom 2 recordings here   Join our email list here: http://thefuturegen.com Remember to Rate, Review and Subscribe on iTunes and Follow us on Spotify Follow us on Instagram: @futuregenpodcast   In this episode, Farmer Paul brings a depth of hope and inspiration to a world that is seemingly degenerating at a alarming rate. Fueled by his military career, Faith and his own inner healing, Farmer Paul literally breathes life into the Earth, his animals and his customers. The story of Regenerative Farming is the story of healing Planet Earth and Humanity from the inside out.  Paul Greive is the founder of Primal Pastures and Pasturebird, and a leader in regenerative agriculture where livestock animals are being utilized to build healthy soil, sequester carbon, and provide nutrient dense food.  After growing up a city kid and completing a career in college track and field, Paul's interest in food as medicine started after contracting Lyme disease during Marine Corps sniper command school in the backwoods of Virginia.   He and his family adopted Paleo back in 2010 and they started to understand more about the misleading label claims currently in the meat industry.  They ordered 50 chickens for their backyard, and the business was born.   Today, Primal Pastures feeds more than 1,000 families around Southern California with pasture raised beef, lamb, pork, chicken and even wild caught fish.  Paul is currently focused full time on Pasturebird, a project that aims to scale pastured livestock production to help make nutrient dense meats more accessible and affordable nationwide.   Stay Connected with Farmer Paul:   Websites:  https://primalpastures.com https://www.pasturebird.com Instagram: @primalpastures,@pasturebird Facebook: https://www.facebook.com/primalpastures ______________________ Stay Connected with the Future Generations Podcast:  Instagram: @futuregenpodcast, @thefuturegensd  and @drstantonhom_  Facebook: Future Generations Podcast and Future Generations | Clinic of Chiropractic  Website: Future Generations | Clinic of Chiropractic , Future Generations Podcast Remember to Rate, Review and Subscribe on iTunes and Follow us on Spotify!

This week on Lifestyles, Lillian has a conversation with Paul Greive, a farmer in the Inland Empire. Paul is an ex-Marine who shares how his health set him on a new path raising chickens and more at his farm in Murrieta, and the work he’s doing to make a difference. Paul has been featured on Farmers for America , a documentary that can be seen on KVCR-TV.

This week on Lifestyles, Lillian has a conversation with Paul Greive, a farmer in the Inland Empire. Paul is an ex-Marine who shares how his health set him on a new path raising chickens and more at his farm in Murrieta, and the work he’s doing to make a difference. Paul has been featured on Farmers for America , a documentary that can be seen on KVCR-TV.

Listen to Paul Greive challenge the 'cost-plus' pricing model in his Keynote Session on Price from the DIRECT 2020 Farm Conference. Learn why fewer options are better, from bundles to flat-rate pricing. Show Notes:Link to Tom Bennett's talk at DIRECT 2020 (mentioned in the episode):https://www.directfarmconference.com/price-tom-bennettRead more here:https://www.barn2door.com/blog/direct-farm-conference-speaker-paul-greive-of-pasturebird?__hstc=222833540.27d14b09b2dd22de361d173a26cb9b0e.1633454048048.1634057568637.1634070995079.5&__hssc=222833540.8.1634070995079&__hsfp=122364210 

Meet Jamie and Marie, a dynamic couple who have built great businesses based on their belief that good food should be humble and comforting. These two are firmly committed to sourcing great ingredients, and letting those ingredients shine by “getting out of their way.” Learn about this team’s journey from event planners to caterers to restaurateurs, as they raised a family and stayed true to their core values about food. http://www.instagram.com/homesteadsolanabeach https://www.homesteadsolanabeach.com/

Meet the co-founder and Executive Director of Changing Tides, a group of adventurous female change-makers that team up with local organizations globally to raise awareness and address social, environmental, health and safety concerns. In this episode Becky talks about her evolution as an advocate and shares tips for a zero-waste lifestyle that are easy and accessible to all. She also shares about her work with The Community Compost Movement, and gives us the scoop on how we can compost at home! Huge thanks to Becky Mendoza for taking the time to tell this inspiring story! @actionsportslaw @changingtidesfoundation www.changingtidesfoundation.org

Meet Farmer Paul, a former Marine Corps officer and accountant who grew tired of BS labels and green-washing and decided to make a change in the poultry industry. Now that largest pasture poultry producer in the US, Paul and his Pasturebird family are passionate about raising animals the right way. Hear about how his farming practices contribute to human and environmental health, and how we can all make better choices as consumers of local and responsibly raised meats. Paul says: “My vision has less to do with size and more to do with impact. I want to leave a positive mark on global agriculture. I want to see environmentally destructive factory farming come to an end. I want to see antibiotics, especially prophylactic antibiotic use, come to and end - preferably before a major outbreak of antibiotic resistance caused by livestock. I want to see a future that's regenerative, where manure is an asset and not a liability. Where we're building soil organic matter, producing a nutrient dense chicken, and giving animals a high level of welfare that we can be proud of and transparent to.” Website: http://www.pasturebird.com Instagram: pasturebird

Hey everybody this is the second installment of our series called - Brands of The Simple Grocer - where we dig deep into the stories, products, and humans behind the brands you can find when shopping The Simple Grocer Quick thanks to Lynna with The Simple Grocer and Taylor with Root and Roam Creative Studio...without them I am pretty sure this series would have never made it from idea to podcast and much more! In this episode I get to talk with Paul Grieve and Dan Coady of Pasturebird...Paul has a great quote in the episode that basically says...Pasturebird chicken checks all the boxes consumers are looking for today like no antibiotics, pasture raised, humanely treated, etc...but truth is not to many years ago grandma would have just called it chicken! I hope you enjoy listening as much as we enjoyed having the conversation! Pasturebird The Paul with Pasturebird Bundle on The Simple Grocer Book references NIV Study Bible Can't Hurt Me by David Goggins (2:05) – Introduction of Paul and Pasturebird (5:22) – What sets Pasturebird apart? (8:54) – Feed and antibiotics (11:00) – Biosecurity (12:50) – What's in the feed? (14:00) – Chickens like being in shade – animal welfare (17:10) – Tabula Rasa – starting the business with a blank slate (19:11) - Pasturebirds aren't special, nature is special (20:00) – How the company got started, an accidental beginning (22:38) – Product specifics (26:55) – The vegan/vegetarian movement is my friend (29:45) – Paul's breakfast routine (30:30) – Favorite product/recipe/meal (30:57) – Coffee or tea and sweet or savory (31:04) – Holiday food traditions (31:40) – Marine background (33:20) – Value of a dollar or a bitcoin (35:00) – Favorite books and podcasts (38:15) – Wrap up with Paul (40:50) – Talking with Dan Coady – Why pasture and not coop raised? (43:24) – Seeding (44:42) – The ration the birds get (46:53) – Importance of stimulating the bird's appetite (48:12) – Brooding (51:03) – How often water is cleaned (51:18) – Kids and raising chickens (52:20) – Insight into the farm (53:50) – A fantastic model for a farmer who already has a farming business (56:17) – Cost of building 58:40) – The cows (60:09) – Sorting the bigger birds by feel and sending them to the processor (64:00) – Wrap up The Cowboy Perspective is produced by Straight Up Podcasts & Root and Roam

Paul Greive is founder of Primal Pastures, a pastured livestock farm that delivers high-quality, fresh meat direct to consumer. Paul shares his amazing story of founding the company to feed his family healthy, real food and how it grew to become a successful company. He talks about their focus on growing regeneratively, the role of social media, and how he has launched a wholesale company called Pasture Bird. Tune in! Connect with Primal Pastures Website | Twitter | Instagram Connect with The Modern Acre Website | Instagram | Twitter Sign up for Acre Insights HERE

This episode Matt Powers speaks with Paul Greive, CEO of Pasturebird and Grass farmer at Primal Pastures. Paul has had a rich life of growth mindset put to action with deep conviction and service as his focus. Despite all that, he was facing health challenges and following fellow US Marines' advice, he began to explore a paleo diet which put him on the path to a Growth Lifestyle. Pairing his growth mindset with a lifestyle that helped him feel like a kid again, Paul has been part of an incredible exponential progression of growth in his businesses and life. Join us for a very special conversation! Order INCREDIBLE & NUTRIENT DENSE Foods from Primal Pastures - THEY FEDEX: https://primalpastures.com Learn more about PastureBird: https://www.pasturebird.com

We’ve all seen the videos and documentaries about the many issues of factory farming and how it affects the animals, humans who produce them and the environment. While some people choose to stop eating meat as a way to reduce harm, there are many ways we can opt into another system that treats animals, the humans that raise them and the environment in a way that not only supports, but gives back to the land. In this episode I talk with farmer Paul Grieve of Primal Pastures and Pasturebird about what that looks like and how his farms lead with transparency first.   About Paul Grieve After changing the way he was eating to deal with chronic pain, Paul Greive discovered the higher priced meat he was buying for himself and his family wasn’t actually the quality it promised. Frustrated by the industry, he and his family joked about getting chickens, and five minutes later, his brother-in-law bought 50 chicks for the backyard, and Primal Pastures began. Primal Pastures is a family-run farm that has expanded from just pastured chicken to include other birds, grass fed lamb and beef, all raised in a way that supports animals and the land in a humane and regenerative way. Soon after, Primal Pastures’ sister company, Pasturebird, began, with the focus of providing a more affordable pastured chicken to restaurants, grocery and butcher shops and online retailers. Small Steps in the Show: Check out Eat Wild to find out what farms and ranches are in your area. Check on farms on social media to see what they look like. Go see a farm in your area. Be really forgiving with yourself as you make these changes Aim to work in one meal a week where you know where almost everything comes from Talk with farmers and vendors at your farmers market Ask the farmers if you can visit the farm to see how transparent and open they are   Mentioned in the Show: Joel Salatin Allan Savory Crowd Cow Small Steps Podcast #34 with Emily Moose of A Greener World Eat Wild Local Harvest Eating on the Wild Side by Jo Robinson Primal Pastures Website Follow Primal Pastures on Instagram | Facebook | YouTube | Twitter Pasturebird Website Follow Pasturebird on Instagram | Facebook | Twitter   Get the full show notes here! Follow Aimee on Instagram | Facebook | Pinterest Sign up for the Wellness Wednesdays Newsletter Interested in working with Aimee? Find out information here.

Social Media: Learn practical tips to leverage this powerful and often misunderstood marketing tool with farmer Paul Greive of Primal Pastures.  This talk will teach you to focus on generating farm revenue while avoiding the popularity contest trap. Learn from Paul at the Growing Your Farm Business Mastermind Workshop - https://www.grassfedlife.co

As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."   Therefore Primal Pasture’s sole job as marketers is to try to find and sell to the believers.  The customers who value their product for what it is and are willing to pay for it.     Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products.”  It’s a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too.   Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today. Growing Your Farm Business Mastermind - March 22 & 23 at Primal Pastures - Learn More https://grassfedife.co  

Paul Greive of Primal Pastures will go into the details of how his family started their pastured poultry farm with no experience and less than $2,000 capital, and also discuss the Guerrilla marketing strategies have made Primal Pastures successful in California. Learn more in Paul's upcoming Growing Your Farm Business workshop: https://www.grassfedlife.co Paul Greive, CPA, MBA ditched his desk job in 2013 and has generated more than $500,000 revenue in his first two years farming pastured livestock with a positive net income that supports two families.   Growing Your Farm Business Mastermind - March 22 & 23 at Primal Pastures - Learn More https://grassfedife.co Watch Paul's presentation:  https://youtu.be/iR_LMvpyZW4

Available On: iTunes  | Google Play  | Stitcher  | Spotify Paul Greive is making a difference. He's the co-founder and CEO of PastureBird - the country's largest supplier of REAL pasture raised, free-range chicken in the Country. And what do I mean by real? Well, "pasture raised", when you see it on packaging in the market, doesn't mean what you think it does. Here's his story: When Paul got out of the military in 2011 and became a Certified Public Accountant, he decided to do something about his aching joints, arthritis, and constant Motrin use. He'd heard the hype about Paleo but never committed to trying it out. He finally gave it a go and after two weeks he says he felt like a kid again. He could breathe through his nose, his joint pain was gone, energy levels were up, and his sleep returned to normal. His wife and her whole family even jumped on board. People were losing weight, feeling better, and just overall healthier and happier. They were working hard to find good, clean foods and spending a lot of extra money on fancy labels like "grass fed", "free range", "organic", and "antibiotic free". The problem was, the more he learned about labels the more he found that they were complete BS. Free Range chickens never actually went outside, and "Antibiotic Free" birds actually got a bunch of antibiotics. Oh, and organic, that just dealt with a single certification for the feed. Wait, what? He felt cheated, misled, and lied to. Then, in April of 2012, the family sat around together over Easter, joking around about getting some chickens for the backyard. Nobody had any type of a farming or livestock background, so Paul thought it was just a big joke. But sure enough, his brother in law Rob disappeared from the room for about 5 minutes and returned with a big grin on his face. "Guys, I just ordered 50 chicks and they'll be here in 2 weeks" Rob said. From Andy: The more I learned about Paul's story, the more disturbed I became about the quality of the food that's on my family's dinner table. Do the chicken and eggs we spend good money on based on their labels actually meet the standards that a "reasonable person" would expect from the words "free range" and "pasture raised"? Listen, learn, and get inspired to take action! FORWARD TO A FRIEND - If you enjoy the podcast, please help us spread the word by sharing it. LEAVE A REVIEW - Your written reviews in iTunes go a long way in helping us get the word out. Here's a link to make it easy - bit.ly/breakingordinary. Thanks in advance for your help and support!  Connect with Paul Primal Pastures website Facebook @PrimalPastures IG @PrimalPastures YouTube PrimalPastures Questions? Feedback? Email - podcast@wholelifechallenge.com Instagram - @andypetranek Facebook - @andypetranek Twitter - @andypetranek REVIEW THE PODCAST ON iTUNES - bit.ly/breakingordinary If you liked this episode, try these: 119: Bobby Gill — Can Cows Save the World? 134: Diana Rodgers – Regenerative Farming, Paleo Nutrition, and Kale vs. Cow This episode is brought to you by The Good Kitchen. One of the best things I’ve ever done is to get prepared, Whole Life Challenge-compliant meals delivered to me during the week. It makes my life so much simpler, eliminates any questions I might have about healthy food for those meals, and reduces the number of decisions I need to make each day. I highly suggest trying it out. It was a game-changer for me. The Good Kitchen will deliver pre-made, chef prepared, WLC-compliant meals (breakfast, lunch, and/or dinner) right to your front door via FedEx. A special offer for podcast listeners: get 15% off your first order. Just use this link: thegoodkitchen.com/wlc

On this episode of the Sustainable Dish Podcast I speak to Paul Greive of Pasturebird, a national wholesaler of pasture raised broiler chickens. We discuss how Paul and his family got involved in raising chickens, the benefits of pasture raised chickens and the logistics of chicken processing.

Paul Greive from Pasturebird joins the show. Paul is a partner in a southern California farm that started just five years ago from 50 chicks. And they're rising quickly. A $2000 investment among 4 guys started as an experiment. There came a point when the farm venture didn't have enough cash to buy zip ties. With those early years behind them, Pasturebird is one of the largest pastured poultry farms in the United States. They're working toward 6,000 a week, and they do it all in a daily move system using mobile range coops. My take from the interview with Paul is focus. You’ll hear that word pop up in our conversation in different ways.  Focus on the message, focus being the best, focus on a product, focus on the numbers. The farm grows broilers, but if you listen to Paul, you’ll hear takeaways that you can apply to your egg, turkey, or other farm business. We also cover some ground on certifications and predators. How did a startup pastured poultry farm deal with predators. Paul's conclusion provided a pivot point to profitability. Contact Paul: Web | Facebook Sponsor Manufacturers of fully automated solar-powered supplemental lighting systems for mobile pastured poultry and family laying hen flocks.

Elle Russ chats with Primal Pastures farmer and co-founder Paul Greive. Today's discussion includes how to navigate the various "grass fed" and other tricky food labels along with what it means to be a holistic, pastured livestock farmer. Paul Greive is a pastured livestock farmer located in Southern California.  His company, Primal Pastures, focuses on raising animals outside on green pasture with fresh air, sunshine, and a species-appropriate diet. In addition to over 4,000 retail customers that order their meats online for home delivery, they also supply some of the best restaurants and butcher shops in Southern California, including the LA Dodgers and LA Lakers team meals. Currently they ship to CA, AZ, and NV. You can find more about Paul and his company via the links below.

In this show - one for the omnivores among us - Alexx chats to 1st generation regenerative farmer Paul Grieve of Primal Pastures, California. How does a man go from the US Navy to a regenerative farmer? Learn what threw Paul into the deep end and why he now passionately believes that farming animals can be a sustainable, good-for-the-planet thing. Alexx and Paul also talk about the choices you have to make as a farming business, species appropriate food and its impact, why pasture-raised trumps everything (even more than what the animals eat) and what we can do to afford better quality meats and not have our food bills go through the roof when ‘trading up’. Enjoy the show and don’t forget to head to the show notes http://www.lowtoxlife.com/podcast

As you will hear from my guest today Paul Greive of Primal Pastures "One of the most important things about marketing is not convincing people your product is X, it's about finding people who actually want X."   That’s the route that Primal Pastures has gone.  They don’t sell a cheap product.  They have positioned themselves as the premium product.   And that means they don’t try to compete in on price.  And they don’t worry about the non-believers or the price discriminant buyers. Because no amount of convincing is going to make that buyer pay up.  They already have a price point set in their mind, and the mind is a very hard thing to change as a marketing.   Therefore Primal Pasture’s sole job as marketers is to try to find and sell to the believers.  The customers who value their product for what it is and are willing to pay for it.     Over time they have learned that "It's a really sustainable model when you can start focusing on the customer and then you can figure out what products meet their needs and what your skills are to make those products.”  It’s a key distinction that they have made for their brand, Primal Pastures and one that they have stuck too.   Branding and marketing are just one of the topics that Paul Greive of Primal Pastures and I talk about today.   In addition to that you will also learn about how to prepare for a transition from full time job to full time farmer, how to overcome early obstacles in farm startup and Paul tackles the question - is pastured poultry a good business? View the show notes at permaculturevoices.com/124. Support the show at permaculturevoices.com/support.

The Bible teaches that God created all things. The Bible also teaches that his existence is known by everyone from what he has made, but men have exchanged this truth for a lie. (Romans 1) The beauty and design evident within nature screams for there to be a Creator. Looking beyond intelligent design, observation tells us that life does not come from non-life. There must be a God. Primal Pastures is a family run farm in Murrieta, CA. They are one of many farms that are growing crops and raising livestock following God's plan for farming. Andy's guest for this episode, Paul Greive, one of Primal Pastures' farmers shares more about this design for growing food that God has built into his creation. Since Reconnect is a podcast dedicated to sharing and defending the Good News of Jesus Christ, there is a connection to sharing the Christian faith that Paul shares often arises on Primal Pastures' farm tours. Show Links: Primal Pastures Paul Greive's Concordia University Irvine Bio and Primal Pastures Article Primal Pastures' Online Store Primal Pastures' Resources Page Polyface Farms

Learn practical tips to leverage this powerful and often misunderstood marketing tool. This talk will teach you to focus on generating farm revenue while avoiding the popularity contest trap. This talk was presented at PV1 in March 2014. See the slides at permaculturevoices.com/b030.

Paul Greive of Primal Pastures joins me to talk about being a grass farming entrepreneur. He talks about how the thought of Primal Pastures went from an idea to a reality one weekend while sitting around with his in-laws. This small step was the catalyst that helped develop Primal Pastures into a thriving beyond-sustainable meat business. Today they are continuing to grow the farm, their community, and the soil, but this isn't without its challenges. Paul discusses these challenges, and successes that he encounters on a daily basis as new farmer entrepreneur. He stresses the importance of connecting with your customer via Social Media, the advantages to starting out in the pastured poultry business, and the big advantages of leasing land over purchasing it. Episode Takeaways: -Don't undervalue and underestimate the value of connecting with your customers.-Stop focusing on the why it won't work, and go out and actually do something.-You can establish a profitable sustainable agriculture business with a small amount of land and a small amount of initial seed capital. -Learn as you go and learn from your mistakes.-Take advantage of direct marketing.Sell product and take payment online and deliver to drop points.-Looking into leasing land instead of buying it. It is much cheaper, so it it opens up a lot of land that was previously unattainable. Provide utility to the land owner. Visit www.permaculturevoices.com/8 for show notes.

Paul Greive of Primal Pastures makes a visit with Aaron Zober, The Appropriate Omnivore. Primal Pastures is a poultry farm in Temecula, CA that's a newcomer to the beyond organic farming scene. Paul explains how he got into agriculture and what it means to be raising chicken sustainably and along the guidelines of Price, paleo, and primal community. Primal Pastures will also help people set up backyard chickens and Paul lets you know how you can have one at your house today. Additionally, Paul speaks about the future of Primal Pastures and how they're looking at farming other animals as well.