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Welcome back to EV News Daily. Today we're taking a look back at an intense week of EV launches and debuts at the IAA Mobility 2025 show in Munich. IAA this year showcased an unprecedented transition toward electrification across all manufacturers, with nearly every debut featuring some form of electric or hybrid propulsion. Chinese manufacturers demonstrated particular strength in battery technology and pricing competitiveness, while established European brands focused on premium features and performance electrification. The show marked a clear inflection point where electric vehicles are no longer niche products but mainstream offerings across all segments and price points. A reminder our bonus shows are exclusively for our Patreon supporters. For the first 7 days, only Patreon insiders get early access, their name on the list of legends for Executive Producers and above, and the power to shape future shows. If being in the know and recognised as a supporter sounds like you, join us now at patreon.com/evnewsdaily and become part of something special. ➤ Audi Concept C: All-electric sports car with 89kWh battery, 300+ mile range, 800V/350kW fast charging, retractable hardtop, motorsport-inspired design. ➤ BMW iX3 Neue Klasse: Next-gen SUV with 108kWh battery, twin motors, AWD, 345kW (462hp), 500-mile range, advanced tech, up to 400kW charging, two-way energy flow. ➤ BMW Motorrad Vision CE: Urban e-scooter concept, roll-cage and self-balancing technology, lightweight and maneuverable for city use. ➤ MINI JCW Electric x Deus Ex Machina “Skeg”: Surf-lifestyle electric special, 54.2kWh battery, 251-mile range, 258hp, translucent panels, surf-friendly cargo. ➤ MINI Cooper Electric (2025): “E” trim (40.7kWh, 184hp, 180–186 miles) and “SE” trim (54.2kWh, 218hp, 239–247 miles), go-kart feel, 75kW fast charging. ➤ Mercedes-Benz GLC EQ 400 4MATIC: 360kW (490hp) dual-motor AWD SUV, 94kWh battery, 443-mile range, 330kW fast charging, rear-axle steering, vegan interior. ➤ Mercedes-Benz CLA Shooting Brake (electric): 85kWh battery, 484-mile range, 272hp rear motor, estate practicality, sustainable materials. ➤ Mercedes Concept AMG GT XX: All-electric AMG Halo car—focus on high power, sophisticated tech. ➤ EQS Solid-State Mule: Demonstrator for Mercedes' solid-state battery tech—higher energy density, much faster charging. ➤ Mercedes-Benz Baby G-Class (EQG): Downsized all-electric G-Class, classic look, four-wheel drive, off-road/urban blend. ➤ Opel Corsa GSE Vision Gran Turismo: Digital-only 800hp EV concept, gaming-inspired design for future real-world Opels. ➤ Porsche 911 Turbo S Hybrid: First hybrid 911, 711hp, 800Nm, electric-assisted turbos, Nürburgring lap in just over 7min. ➤ Porsche Cayenne Electric Prototype: Wireless induction charging technology for easy home charging. ➤ Volkswagen ID. Cross Concept: Compact electric family SUV, 450km range, production in 2026, family interior. ➤ Volkswagen ID. Polo/ID. Polo GTI: Electric hatchbacks (38/56kWh battery), 180hp base/223hp GTI, launch planned for 2026. ➤ Volkswagen ID.Buzz AD (MOIA): Level 4 autonomous EV city shuttle—driverless van evolution. ➤ Volkswagen ID.3 GTX FIRE+ICE: Limited-edition AWD performance model, BOGNER design, fashion/performance focus. ➤ Volkswagen Scout Terra: Electric pickup for off-roading, American-style utility, advanced tech for tough terrain. ➤ Skoda Epiq concept: Compact, affordable electric SUV, MEB+ architecture, emphasis on practicality and efficiency. ➤ Skoda Vision O: Estate concept previewing next electric Octavia, large load space, zero-emissions everyday use. ➤ Cupra Raval: Small hatchback, 38/56kWh battery, up to 227hp, >7s 0–62mph, urban driving focus. ➤ Cupra Tavascan: Electric SUV coupe, EMOV platform, brand's technology flagship. ➤ Cupra Tindaya Concept: 1.5L range-extender, large battery, 489hp, 620mi range (186mi electric), sporty estate. ➤ BYD Seal 06 DM-i Sedan/Touring: Plug-in hybrids, 1.5L petrol + electric motors, two battery sizes, up to 2,000km (Touring: 1,535L boot). ➤ BYD Dolphin Surf: Affordable city EV, 30kWh/43.2kWh battery, up to 322km range, roomy cabin, local Hungary assembly. ➤ BYD ATTO 2: Small crossover, Blade Battery (51.1/64.8kWh), up to 261 miles range, rapid charging. ➤ BYD SEALION 7: Upcoming flagship family electric SUV, spacious, tech-rich. ➤ Denza D9 MPV: Luxury van (BYD sub-brand), hybrid or full-EV, up to 600km range, limo comfort, captain's chairs. ➤ Denza Z9GT: Tri-motor electric wagon, 952hp, 100kWh battery, 800V charging, 391 miles range, rear-wheel steering. ➤ Chery Omoda 5 BEV/E5: Compact electric SUV, 204hp, 61.1kWh battery (430km), value-focused equipment. ➤ Jaecoo 5 BEV: Rugged compact electric SUV, shares Omoda 5 hardware but tougher styling. ➤ Jaecoo 7 PHEV: 1.5T petrol hybrid, 18.7kWh battery, 201hp, 56mi EV, 745mi hybrid range, fast DC charging. ➤ Leapmotor B05: 4.43m electric hatch, affordable, city/family use, practical range. ➤ Leapmotor B10: Compact SUV, 67.1kWh/56.2kWh battery, up to 434km range, 218hp, fast 168kW DC charging. ➤ Nio Firefly: Entry-level EV for Europe, details TBA, aims for affordable mass appeal. ➤ Nio ONVO: Versatile, family-focused EV for European market, previews broader lineup. ➤ Smart #5: Largest Smart yet, spacious crossover EV, urban/family flexibility. ➤ Smart #1 and #3: Smaller urban EVs, #1 as compact crossover, #3 as hatchback for dense city driving. ➤ XPeng X9: Luxury digital MPV, multi-row seating, advanced amenities, family comfort focus. ➤ XPeng G6: Efficient crossover, 80.1kWh battery, 535km range, 800V fast charging, user-friendly tech. ➤ XPeng G9: AWD, high-output SUV, 423kW, 4.2s 0–100km/h, 525kW DC charging, premium space. ➤ XPeng P7: Sedan, 82.7kWh battery, up to 576km range, dual-motor (239kW), advanced driving aids. ➤ Genesis GV60 Enhanced: Upgraded electric crossover, luxury cabin features, better performance. ➤ Genesis GV60 Magma Concept: High-power (641bhp) electric coupe, track-oriented, high comfort. ➤ Hyundai Concept THREE: Upcoming IONIQ 3 hatch, Art of Steel design, new EV platform, urban/cargo adaptability. ➤ Hyundai SANTA FE (New): Bold lines, updated media/safety, plug-in hybrid option for mixed city/country use. ➤ Kia EV5: Electric SUV, 530km range, V2L appliance charging, spacious for five, E-GMP platform. ➤ Kia Concept EV2: Urban EV concept, space-efficient and practical, aimed at younger buyers. ➤ Kia EV3: Value-driven electric SUV, up to 600km range, comfort and tech focus. ➤ Kia EV4: Electric hatchback, up to 625km range, stylish versatile interior. ➤ Kia EV6 GT/EV9 GT: EV6 GT (650hp AWD, 0–100km/h in 3.5s), EV9 GT (7-seat, 508hp, 510km range). ➤ Kia PV5: Modular electric van platform—up to 16 layouts for business/personal use. ➤ Dacia Bigster: Budget-friendly family SUV (Ford Kuga size), 1.8L hybrid (155hp), 80% urban EV mode, 677L boot, from £24,995. ➤ Polestar 5: Luxury four-door GT, Scandinavian design, advanced EV drive, premium comfort. ➤ Renault Clio (6th Gen): 1.2TCe petrol (115hp) or 160hp hybrid, 391L boot, longer body, lower costs for urban driving. ➤ Togg T10F: Turkish electric sedan for Europe, emphasis on cabin, local design, advanced EV tech. ➤ Togg T10X: Crossover alternative, more ground clearance, versatile interior, Mediterranean flair.
Before Jason Coleman was behind the wheel, he was 'the shop kid' at Terrible Herbst — sweeping floors, cleaning CVs, and learning the sport from the ground up.This is a recurring story that comes up frequently on the show. We always talk about the importance of “sweeping the floor.” It's a humble start, but it's how countless racers and industry leaders got their foot in the door. That work builds respect, discipline, and opportunity — Jason's story proves it.Matt and Jason also touch on the legendary Herbst Truggy and AWD truck, machines that pushed the boundaries of off-road innovation.
We kick off this episode with an in-depth review of the 2025 Lexus RX 350 F Sport, a luxury midsize SUV that blends sporty design elements with Lexus' signature comfort. Host Jack Nerad crossed the Red River to test the RX on a road trip from Dallas to Broken Bow, Oklahoma, and came away impressed. The F Sport trim brings sharper exterior styling, a 2.4-liter turbocharged engine, and adaptive variable suspension. It doesn't quite deliver a full-blown performance experience, but it does allow you to keep your Man Card. Inside, the RX maintains Lexus' high standards for quietness and comfort, with a 14-inch touchscreen, premium materials, and comprehensive safety tech. For those who want a slightly sportier Lexus without sacrificing daily drivability, Jack says the F Sport trim offers just enough edge. We'll have a full report. 2025 Nissan Frontier: Smarter Tech, Sharper Looks, Same Rugged Attitude Co-host Chris Teague reviews the refreshed 2025 Nissan Frontier PRO-4X, a midsize pickup that doubles down on its rugged personality with updated styling, enhanced utility, and smarter tech. New exterior elements like a revised grille, front fascia, and Afterburn Orange paint make the PRO-4X stand out from the crowd. Under the hood, the 3.8-liter V6 delivers 310 horsepower and 281 lb-ft of torque. It's paired with a nine-speed automatic transmission, and the Pro-4X trim also offers Bilstein shocks, all-terrain tires, red tow hooks, and an improved Intelligent Around View Monitor that now functions up to 12 mph in off-road mode. With a boosted maximum tow rating of 7,150 pounds and a larger available 12.3-inch infotainment screen with wireless Android Auto and Apple CarPlay, the 2025 Frontier blends brains and brawn. Should it be your go-to in the segment? Chris and Jack will offer their opinion. 2025 Toyota 4Runner TRD Pro: A Tougher, Smarter Redesign Our road test extravaganza continues with a review of the 2025 Toyota 4Runner TRD Pro, the first full redesign of this iconic SUV in over a decade. Built for serious off-roaders, the TRD Pro now features a 2.4-liter hybrid powertrain producing 326 horsepower and a massive 465 lb-ft of torque. The upgrade improves fuel economy by over 20%, while also enhancing trail performance and towing capability. The cabin gets a much-needed tech overhaul, with a 14-inch touchscreen, 12.3-inch digital instrument cluster, and improved ergonomics. Although pricey at over $73,000, the 4Runner TRD Pro delivers on Toyota's reputation for durability and adds new levels of refinement to its legendary capability. But is $73K just too much? 2026 Toyota Grand Highlander: Big Comfort Meets Big Power If the 4Runner TRD Pro is too rich for your wallet, you might prioritize family transport with the 2026 Toyota Grand Highlander Platinum, the top-tier version of Toyota's three-row SUV. In Hybrid MAX form, it delivers a punchy 362 horsepower from a turbocharged hybrid system while still offering an EPA-estimated 27 mpg combined. Premium features include Ultrasuede seats, a panoramic moonroof, and a full suite of technology, including a 12.3-inch touchscreen, digital rearview mirror, and seven USB-C ports. With second-row captain's chairs and AWD versatility, the Grand Highlander aims to be both a luxury family hauler and a road-trip-ready powerhouse. This Week's Top News Stories Ram Brings Back the HEMI Ram is resurrecting its 5.7-liter HEMI V8 with eTorque mild-hybrid tech for the 2026 Ram 1500 lineup. Over 10,000 orders were placed within 24 hours of the announcement, and the first units are already shipping to dealers. Tesla Appeals $242.5 Million Verdict Tesla is appealing a massive jury verdict related to a fatal 2019 crash involving its Autopilot system. The company argues the crash was due to driver error, not a design flaw, and is seeking to cap punitive damages under Florida law. Seven-Year Loans Becoming the Norm Car buyers are increasingly turning to seven-year auto l...
This week on America on the Road, we put the spotlight on two 2025 model-year vehicles that represent very different segments with wildly different powertrains but share a commitment to technology, practicality, and style — the 2025 Volvo EX40 and the 2025 Hyundai Palisade. Leading off, host Jack Nerad delivers a detailed road test of the 2025 Volvo EX40 Twin Motor Ultra. While the name may sound new, the EX40 is essentially a renamed version of Volvo's previous XC40 Recharge. This all-electric compact SUV features dual motors delivering 402 horsepower and 494 lb-ft of torque, paired with a 78 kWh battery that provides up to 275 miles of range. Its minimalist Scandinavian interior includes heated seats front and rear, a panoramic sunroof, Google-powered infotainment, and a Harman Kardon audio system. With DC fast-charging capabilities and a long list of advanced safety features, the EX40 offers luxury EV buyers a stylish and well-rounded all-wheel-drive package, but is its as-tested price of $62,045 a hill too high? Next up is co-host Chris Teague's road test of the 2025 Hyundai Palisade, a three-row SUV that's become a go-to family vehicle thanks to its spacious cabin, upscale features, and user-friendly tech. Powered by a 3.8-liter V6 engine producing 291 horsepower and 262 lb-ft of torque, the Palisade delivers confident performance through an 8-speed automatic transmission, available in both front- and all-wheel-drive configurations. It earns an EPA-estimated 21 MPG combined, giving it solid range for long-distance travel. Inside, the Palisade offers seating for up to seven, 18 cubic feet of cargo space behind the third row, and a maximum of 86.4 cubic feet with seats folded. It also tows up to 5,000 pounds when properly equipped. Its near-luxury feel, intuitive tech, and extensive standard safety features win it kudos from both Chris and Jack, and they'll have more in this road test. This week's special guest is Frank Hanley, Senior Director of Automotive Benchmarking at J.D. Power. Frank joins the show to break down the results of the 2025 APEAL Study, which measures how emotionally satisfying a vehicle is to own and drive. He explains which brands are connecting with owners on a deeper level and what manufacturers can learn from the data. It's an insightful and data-rich segment that pulls back the curtain on the psychology of car ownership. This week's top automotive news stories: • Chrysler Gets Rugged with the Pacifica Grizzly Peak Concept Chrysler has revealed an overlanding-ready concept minivan, the Pacifica Grizzly Peak, at Overland Expo Mountain West. Featuring lifted suspension, all-terrain tires, roof storage, and a reconfigured cargo area, the concept taps into the booming “van life” trend with AWD practicality. • New Tax Break Replaces EV Credit A new U.S. tax policy will let buyers deduct interest on car loans for new vehicles built in the United States, replacing the expiring $7,500 EV credit. The deduction, estimated to save buyers about $576 (roughly), applies to U.S.-made gas, hybrid, and electric vehicles purchased between 2025 and 2028, but excludes leases and used cars. • Tesla Hikes Cyberbeast Price by $15K Tesla has increased the price of its flagship Cybertruck variant, the Cyberbeast, to $114,990, adding a new “Luxe Package” with Full-Self Driving and Supercharger access. The move has puzzled analysts, as Cybertruck sales remain slow despite massive early demand. • NHTSA Investigates Honda, Acura Engine Failures Over 1.4 million Honda and Acura vehicles are under investigation for engine defects that could lead to sudden failure. The NHTSA probe focuses on V6-powered models like the Acura MDX and Honda Pilot, with more than 400 complaints filed to date. • VinFast Abandons Direct Sales Model Vietnamese EV maker VinFast is shifting away from its Tesla-style direct sales approach in the U.S. The company has opened its first franchised dealership in San Die...
The hosts open the show briefly discussing Tom's experiences car shopping with his 25-year-old daughter. After test driving five cars, and much careful consideration, a car has been purchased. Listen in for details. In the news, Jill and Tom talk about Audi tariff-related price increases, Chrysler's crazy Grizzly Peak minivan concept vehicle, and the Dodge Durango going V8 only for 2026. Still in the first segment, Jill reviews the updated 2026 Subaru Solterra, which now enjoys more power and greater range. In the second segment, the hosts are joined by Justin Lunny, CEO of Everrati. Everrati restores classic cars, fitting them with modern electric powertrains. Listen in to learn what cars the company is currently restoring, and what it costs to bring a vintage Land Rover, Mercedes-Benz, or Porsche 911 back to life with an all-electric drivetrain. In the last segment Jill is subjected to Tom's “LX” trim-level quiz. The hosts closed out the show discussing the 2026 Solterra's off-road ability and AWD drivetrain.
18 Pilot Ignition wireless module. No crank 89 K1500 surges big cam? 13 Edge p0455 code 95 Caprice transmission rebuilding at home DIY 24 Malibu Bluetooth problems 08 Cobalt stalls hot and wont restart till cold 00 f350 diesel parking brakes 02 Blazer parking brakes Chrysler 300 AWD is it a good car? 97 Ram gurgle in heater core. Check out our YouTube version here https://youtube.com/live/np7XI4rK0SE
Send us a textA shipment was sent using a new UPC, but the listing is still tied to the original code. Using Amazon Warehousing & Distribution (AWD) adds complexity when dealing with mismatched SKUs. This video breaks down how to fix UPC conflicts, relabel inventory, and avoid stranded units.Got a shipment mess? Talk to an expert and fix your Amazon problems before they cost you: https://bit.ly/43N1bZD#AmazonFBA #AWD #UPC #AmazonLogistics #AmazonSellersWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Having trouble with SEO, PPC, or listing issues? Send it to us: https://bit.ly/3Hrwm5fGrab the SEO Toolkit Amazon sellers use to rank faster and find missed keyword gaps: https://bit.ly/457zjSlTimestamps00:00 - UPC issue explained during shipment00:33 - Using AWD as an off-channel warehouse01:19 - Why relabeling matters for inventory tracking02:09 - Parentage problems with mismatched SKUs02:55 - AWD relabeling vs. removing inventory03:30 - Off-Amazon distribution option walkthrough04:15 - Intercepting and relabeling inbound shipments04:49 - Can a carrier reroute to avoid the issue?05:30 - Options recap and final recommendations----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
Got a Question or Comment? Send us a Text Message!Tom and Joy from Ludicrous Feed break down the 5 best-value electric SUVs priced above $50,000 in Australia. This episode focuses on performance, efficiency, real-world usability, and long-term ownership costs—helping you make an informed decision. Featured EVs: XPeng G6 – Budget-friendly tech leader with Tesla Supercharger access | BYD Seal 7 – Mass-market AWD option with LFP battery benefits | IM6 by MG – Premium features like crab-walk mode and retrace parking | Tesla Model Y – Proven choice with seamless charging and zero service schedule | Zeekr 7X – Newcomer with ultra-fast charging and Scandinavian design. The hosts compare pricing (including hidden costs), efficiency, charging speeds, and brand reliability—plus why these EVs outperform petrol alternativesFull Video on YouTube: https://youtu.be/J3uAthjuaZUSupport the showCatch us LIVE on Wednesday nights 8pm Sydney time on YouTubeContact Ludicrous Feed
Dodge Charger 2026 à Essence : Un Muscle Car Moderne AWD ?TORQ - Épisode 440C'est la fin d'une époque pour Dodge et le début d'une nouvelle ère pour le muscle car moderne ! Dans cet épisode, je décortique le tout nouveau Dodge Charger 2026 à essence et la grande question qui agite les fans : peut-il être un muscle car sans V8, surtout avec la transmission intégrale (AWD) de série ?Dodge a fait des choix audacieux en abandonnant les HEMI pour le nouveau moteur six cylindres en ligne Hurricane, et en rendant l'AWD standard sur la gamme à essence. Est-ce une trahison des puristes ou la formule gagnante pour un muscle car adapté au Québec ?Dans cette vidéo, j'explore en détail :Le Moteur Hurricane : Avec deux versions de ce six cylindres biturbo, la S.O. (Standard Output) de 420 ch et la H.O. (High Output) de 550 ch, le nouveau Charger a-t-il la puissance nécessaire pour porter l'héritage muscle car ?La Transmission Intégrale (AWD) : C'est une première pour un Charger à essence. C'est idéal pour la conduite en hiver, mais est-ce que cela va à l'encontre de la philosophie des muscle cars traditionnels, qui sont souvent à propulsion (RWD) ? Heureusement, une option RWD peut être activée.Le Design Rétro-Futuriste : Le nouveau Charger a-t-il réussi à conserver son âme avec son design rappelant les modèles des années 70, tout en étant plus moderne ?Le Verdict Final : Le Dodge Charger 2026 est-il le muscle car pour le Québec, un véhicule capable d'être performant toute l'année, ou a-t-il perdu son essence en chemin ?Si vous êtes un fan de Dodge Charger, si vous rêvez d'un muscle car capable de rouler en hiver, ou si vous êtes simplement curieux de l'évolution de la puissance chez les constructeurs, cette vidéo est un IMMANQUABLE !Ne manquez pas mon analyse complète et mon avis sur la nouvelle direction de Dodge. Partagez votre avis en commentaires : est-ce une amélioration ou une déception ?YOUTUBE Membres VIP :https://www.youtube.com/channel/UCbha0iHrKImRyDXbDNO-EJw/joinSpotify Membres VIP :https://podcasters.spotify.com/pod/show/torqpodcast/subscribeTORQ MEDIASite Web : https://torqmedia.ca FAST WHEELS https://fastco.ca/Fast-Wheels/HomeONEBONE Site Web : https://onebonebrand.com/jultorqCode : JULTORQ ( - 15% Rabais )Suivez-Nous sur Instagram :@JulTorq : https://www.instagram.com/jultorq/@EveTorq : https://www.instagram.com/evetorq/#DodgeCharger #Charger2026 #MuscleCar
Jill and Tom open the show covering a few news items, including: · Tesla has stopped exporting a couple of models to Europe· Engine stop/start may be dropped from future vehicles · The Ineos Grenadier SUV is now available via the Costo car-buying serviceTom also discussed his surprise at how likable the 2025 Alfa Romeo Tonale—not the plug-in hybrid—is. Still in the first segment, Jill reviewed the electric, new-for-2025 Cadillac Escalade IQ. Per Jill, the new EV version of the Escalade lives up to the luxury and refinement standards of the original Escalade. Listen in to learn about range, charging, and prices. In the second segment, the hosts welcome Bill Stokes of Subaru to the show. Bill talked about the all-new Subaru Forester Hybrid, which Jill and Tom are both very impressed with. Listen in to learn more about prices, fuel economy, and availability. In the last segment Jill is subjected to Tom's “Fake Chinese Car” quiz. Tom wrapped up the show citing an X poll suggesting that Car Stuff Podcast listeners do not want to hear more about running. (Be sure to follow the Car Stuff Podcast on Facebook.)
Houston reveals itself as a treasure trove of unexpected adventures for locals and visitors alike. From art deco aviation history to underwater shark tunnels, our exploration uncovers destinations perfect for beating the Texas heat and creating memorable experiences right in your backyard.The 1940 Air Terminal Museum at Hobby Airport stands as a stunning architectural time capsule, preserving aviation heritage with vintage uniforms and airline memorabilia in an elegant setting that now hosts weddings and events. For underwater thrills without getting wet, Downtown Aquarium's Shark Voyage takes riders through a 200,000-gallon tunnel surrounded by magnificent predators including an 18-foot sawfish, combining entertainment with conservation education.When temperatures soar, Lagoon Fest in Texas City offers a 12-acre crystal lagoon escape with white sand beaches, water activities, and swim-up bars. For interactive entertainment, Activate Houston transforms gaming from screen to reality with laser dodging and puzzle solving across ten immersive game rooms. The Museum of Illusions inside the Galleria plays with perception through tilted rooms and hypnotic vortex tunnels, while Hermann Park's pedal boats provide simple family fun on McGovern Lake. Adventure seekers will discover Go Ape Zipline in Sugar Land, featuring Houston's longest ziplines stretching 1,000 feet above Brazos River Park.Car enthusiasts will appreciate our deep dive into record-breaking vehicles, from the million-mile 1964 Porsche 356C to the astounding 3.25 million-mile 1966 Volvo P1800 owned by the late Irv Gordon. These automotive legends demonstrate extraordinary durability and passionate owner dedication.We conclude with a comprehensive review of the 2025 Chevrolet Blazer EV, which combines striking design, comfortable interior, and impressive performance (615 horsepower) with practical efficiency (92 MPGe city). At $64,180 as tested, it stands as a competitive option in the growing electric SUV market alongside Ford's Mustang Mach-E, Tesla's Model Y, and Hyundai's Ioniq 5.Share your own hidden Houston gems or questions with us at info@inwheeltime.com and joBe sure to subscribe for more In Wheel Time Car Talk!The Lupe' Tortilla RestaurantsLupe Tortilla in Katy, Texas Gulf Coast Auto ShieldPaint protection, tint, and more!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.---- ----- Want more In Wheel Time car talk any time? In Wheel Time is now available on Audacy! Just go to Audacy.com/InWheelTime where ever you are.----- -----Be sure to subscribe on your favorite podcast provider for the next episode of In Wheel Time Podcast and check out our live multiplatform broadcast every Saturday, 10a - 12noonCT simulcasting on Audacy, YouTube, Facebook, Twitter, Twitch and InWheelTime.com.In Wheel Time Podcast can be heard on you mobile device from providers such as:Apple Podcasts, Amazon Music Podcast, Spotify, SiriusXM Podcast, iHeartRadio podcast, TuneIn + Alexa, Podcast Addict, Castro, Castbox, YouTube Podcast and more on your mobile device.Follow InWheelTime.com for the latest updates!Twitter: https://twitter.com/InWheelTimeInstagram: https://www.instagram.com/inwheeltime/https://www.youtube.com/inwheeltimehttps://www.Facebook.com/InWheelTimeFor more information about In Wheel Time Car Talk, email us at info@inwheeltime.comTags: In Wheel Time, automotive car talk show, car talk, Live car talk show, In Wheel Time Car Talk
Send us a textAmazon will stop offering prep and labeling services for FBA by January 1, 2026.This includes AWD, AGL, and the Supply Chain Portal, forcing sellers to prep and label themselves.The policy shift affects new sellers most, especially those unfamiliar with third-party providers.Want help finding trusted FBA service providers? Book a call: https://bit.ly/4jMZtxu#FBAChanges #AmazonSellerTips #AmazonPrep #amazonsellernewsWatch these videos on YouTube:Improve Search Rank and Drive Growth: https://www.youtube.com/watch?v=wyeMk5p-oww&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=2The Easy Way to Find Amazon Keywords That Rank: https://www.youtube.com/watch?v=3kmBZPid_iA&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=3-----------------------------------------------Struggling with ads? Download our free PPC guide made for Amazon sellers: https://bit.ly/4lF0OYXWant better rankings? Grab the free Amazon SEO toolkit and start fixing your listings: https://bit.ly/457zjSlDon't wait for trouble, download the Crisis Kit before your account goes down: https://bit.ly/4maWHn0Timestamps00:00 - Amazon Ends Prep Services for FBA00:26 - Why This Change Matters to Amazon Sellers01:18 - Amazon Says Sellers Already Do Their Own Prep01:41 - Will This Make Amazon Fulfillment Faster?02:28 - Ongoing Delays and Lost Inventory in AWD02:54 - Amazon's Transition Options: DIY or Third-Party03:38 - Relabeling Problems and Seller Frustrations04:37 - No Reimbursement for Improperly Labeled Items05:34 - Is Amazon Just Avoiding Responsibility?06:28 - Why New Sellers Will Struggle the Most07:23 - What This Means for FBA Sellers Moving Forward----------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
In this week's episode of America on the Road, Jack Nerad and Chris Teague each test drive fascinating small cars — the 2025 Volvo EX30 and the 2025 Hyundai Kona. Depending upon how you look at it, each one could be considered a big bargain … or a disappointment. We'll tell you our opinions and break down the biggest auto industry news of the week. Let's dive into what's on tap: Road Test 1: 2025 Volvo EX30 Twin Motor Performance Ultra Host Jack Nerad puts the 2025 Volvo EX30 Twin Motor Performance Ultra to the test, a compact electric SUV that delivers sports-car acceleration—0 to 60 in just 3.3 seconds—while wrapped in sleek, minimalist design. Its dual-motor AWD setup generates 422 hp and 400 lb-ft of torque, with up to 253 miles of range. Tech takes center stage inside with a single 12.3-inch touchscreen that controls everything—no gauge cluster or physical buttons in sight. While fast and feature-rich, Jack notes the interface can feel unintuitive, and the lack of tactile controls may frustrate some drivers. Sustainable materials, 5G connectivity, Google Built-in, and standard driver-assist features give it a modern edge. However, with final assembly and sourcing in China, the EX30 won't qualify for U.S. EV tax credits. It's a compelling, tech-forward EV for early adopters, but traditionalists may find it too digitally driven for daily use. Road Test 2: 2025 Hyundai Kona Chris Teague reviews the redesigned 2025 Hyundai Kona, now larger, smarter, and more refined than ever. The new model rides on an updated platform that improves ride quality, interior space, and driving dynamics. Its bold exterior features futuristic light bars and sharper lines, while the interior offers dual 12.3-inch displays, upgraded materials, and improved tech across trims. Powertrain options include a 2.0L base engine and a punchier 1.6-liter turbo, both delivering solid fuel economy. Chris highlights the Kona's strong value, easy drivability, and appeal to urban drivers and small families. Wireless smartphone connectivity and over-the-air update capability enhance its appeal. Downsides include some budget interior materials and AWD availability limited to certain trims. Overall, the 2025 Kona blends style, practicality, and features in a way that makes it one of the top choices in the subcompact SUV segment. Guest Interview: Jonny Grunwald, Pennzoil Spokesperson & Custom Car Builder This week's guest is Jonny Grunwald, a Pennzoil ambassador and respected automotive builder with a deep love for performance tuning and wrenching on machines. Jack and Chris talk with him about his path in the industry, his latest projects, and what he sees ahead for car enthusiasts and garage tinkerers alike. Industry News Roundup: Tesla Turmoil: Executives Exit Amid Falling Sales Tesla is in disarray as a string of high-profile executives has exited, including North American sales chief Troy Jones and key figures close to Elon Musk. With deliveries dropping and Musk's political foray stirring backlash, the company's direction—and stability—are being questioned. Stellantis Abandons Hydrogen Bet Stellantis is walking away from Symbio, its hydrogen fuel cell venture, just two years after buying in. Despite hydrogen's long-haul benefits, Stellantis is redirecting funds toward battery-electric vehicles, leaving Symbio's future in limbo. GM Flips Orion Plant from EVs to Gas Trucks In a surprising pivot, GM will convert its Orion Assembly plant from EV production to building gas-powered pickups like the Escalade, Silverado, and Sierra by 2027. Citing sluggish EV demand, the automaker is leaning back into its internal-combustion cash cows while maintaining battery module production on-site. Made in America Tour Update Jack shares the latest from the “Made in America” tour, highlighting domestic manufacturing, American-made vehicles, and other American-made items, including rock'n'roll, baseball, and football.
With the recent passage of the Inflation Reduction Act, also known as the Big Beautiful Bill, significant changes are coming to both solar panel and electric vehicle tax credits. I break down what these changes mean, how they can affect your savings, and what steps you might want to take before these credits disappear. From figuring out if solar panels make sense for your home to understanding how electric vehicle credits work (and when they're expiring), this episode is packed with actionable insights and tips, especially for those planning for retirement or looking to cut down on monthly expenses. You will want to hear this episode if you are interested in... [01:31] Residential solar panels are popular for reducing electric bills, offering significant savings, especially for retirees. [05:23] Solar tax credits are expiring soon. [09:07] Solar investments offset electric costs and protect against future rate hikes, beneficial long term. [11:28] Costs and break-even of electric cars. [13:08] Act now if you want to take advantage of solar tax credits. The Solar Panel Tax Credit is a Fading Opportunity One of the biggest draws for homeowners considering solar panels has been the significant federal tax credit, currently set at 30% of the total installation cost. This credit has made solar an appealing investment for many, offering a direct dollar-for-dollar reduction in the taxes owed. In high-cost electricity states like Connecticut, this can mean hundreds of dollars in monthly savings on your utility bill. However, the Big Beautiful Bill brings an unfortunate change: the solar tax credit is set to disappear at the end of this year. That means if you've been thinking about going solar, now is the time to act. If you don't install solar panels before the deadline could add years to your payback period, undermining the investment's attractiveness and putting it out of reach for many. Energy Savings of Battery Storage and EVs While solar panels are great for energy savings, adding a battery storage system further enhances their benefits. A battery can store excess solar power for use during peak times or outages, which is particularly helpful for retirees planning to stay in their homes for decades and looking to insulate themselves from rising electricity rates. Electric vehicles (EVs) also offer savings for households with high transportation costs. The federal EV tax credit, worth up to $7,500 on new cars and up to $4,000 for used EVs, has also been a strong motivator for those considering a switch from gas-powered vehicles. The Big Beautiful Bill also changes the EV tax credit, which will disappear even sooner than the solar incentive. Although there are several important limitations: only vehicles assembled in North America qualify, and there's a cap on purchase price ($55,000 for sedans, $80,000 for SUVs). Income limitations apply as well; single filers must earn less than $150,000 ($300,000 for married couples) to claim the new vehicle credit. The used EV credit comes with lower income caps ($75,000 for singles, $150,000 for couples) and is worth up to $4,000. Should You Act Now? Before making any big investment, think about the following: Timing: Both solar and EV credits will soon vanish. If you want the tax break, don't wait. Financial Health: The best return comes from paying cash, not financing or tapping retirement accounts. Long-term Plans: Solar and EV investments make the most sense if you plan to stay in your home and keep your vehicle for years to come. Manufacturers may eventually lower prices as credits disappear, but there are no guarantees. With energy incentives set to change dramatically, the window to maximize savings is closing fast. For homeowners and future retirees, the time to act is now, whether that means installing solar, purchasing an EV, or both. Consult with a financial advisor to consider how these decisions fit into your overall retirement and financial readiness strategy. The Treasury Department's official list of eligible vehicles shows that the cars, trucks, minivans, and SUVs listed below qualify for a full $7,500 tax credit if placed in service between January 1 and September 30 of 2025. In some cases, only certain trim levels or model years qualify. More vehicles may be added to or removed from this list as manufacturers continue to submit information on whether their vehicles are eligible. Acura ZDX EV (2024-2025 model years; MSRP $80,000 or below) Cadillac Lyriq (2024-2025 model years; MSRP $80,000 or below) Cadillac Optiq (2025 model year; MSRP $80,000 or below) Cadillac Vistiq (2026 model year; MSRP $80,000 or below) Chevrolet Blazer EV (2024-2026 model years; MSRP $80,000 or below) Chevrolet Equinox EV (2024-2026 model years; MSRP $80,000 or below) Chevrolet Silverado EV (2025-2026 model years; MSRP $80,000 or below) Chrysler Pacifica Hybrid PHEV (2024-2025 model years; MSRP $80,000 or below) Ford F-150 Lightning (2024-2025 model years for Flash trim, 2023-2025 model years for Lariat and XLT trims; MSRP $80,000 or below) Genesis Electrified GV70 (2026 model year; MSRP $80,000 or below) Honda Prologue (2024-2025 model years; MSRP $80,000 or below) Hyundai Ioniq 5 (2025 model year; MSRP $80,000 or below) Hyundai Ioniq 9 (2026 model year; MSRP $80,000 or below) Jeep Wagoneer S (2025 model year; MSRP $80,000 or below) Kia EV6 (2026 model year; MSRP $80,000 or below) Kia EV9 (2026 model year; MSRP $80,000 or below) Tesla Cybertruck (2025 model year for Dual Motor, Long Range, and Single Motor trims; MSRP $80,000 or below) Tesla Model 3 (2025 model year for Long Range AWD, Long Range RWD, and Performance trims; MSRP $55,000 or below) Tesla Model X (2025 model year for AWD trim; MSRP $80,000 or below) Tesla Model Y (2025-2026 model years for Long Range AWD and Long Range RWD trims; 2025 model year for Performance trims; MSRP $80,000 or below) Resources Mentioned Retirement Readiness Review Subscribe to the Retire with Ryan YouTube Channel Download my entire book for FREE Connect With Morrissey Wealth Management www.MorrisseyWealthManagement.com/contact Subscribe to Retire With Ryan
Auto - Rund ums Auto. Fahrberichte, Gespräche und Informationen
Noch kann man ihn nicht bestellen, aber Lexus hat schon die meisten Informationen dazu veröffentlicht. Über den neuen, vollelektrischen RZ. Ein paar wissenswerte Details können wir Ihnen daher schon verraten. Auch wenn die technischen Daten noch nicht endgültig feststehen, weil das Fahrzeug noch nicht homologiert ist – da wird sich nicht mehr viel ändern! Bei den Preisen für den überarbeiteten RZ hält sich Lexus noch bedeckt. Der Marktstart ist aber auf Herbst 2025 datiert. Somit werden auch die Preise bald bekannt sein! Darum geht es diesmal!Lexus präsentiert den neuen, vollelektrischen RZ. Und der bekommt mehr Leistung, mehr Fahrdynamik und, was für mich besonders relevant ist, mehr Reichweite und hebt so das vollelektrische Fahren auf ein neues Niveau. Das Crossover-Modell wurde umfassend weiterentwickelt und verbindet die Vorzüge des batterieelektrischen Antriebs mit den markentypischen Eigenschaften der Lexus Driving Signature – Komfort, Kontrolle und Vertrauen.Power und Drive! Den neuen Lexus RZ wird man in drei verschiedenen Leistungsvarianten ordern können, noch sind die Daten vorläufig und vorbehaltlich der ausstehenden Homologation. Die Modelle tragen die Typenbezeichnungen RZ 350e FWD, also Frontantrieb, RZ 500e AWD und RZ 550e AWD, das Kürzel steht bekanntlich für Allradantrieb. Die Leistungsausbeute dürfte bei 165/224 (kW/PS), 280/380 (kW/PS) und 300/408 (kW/PS) liegen. Die Beschleunigungswerte von 0-100 km/h liegen zwischen 7,5 und 4,4 Sekunden. Interessant ist der Blick auf die Reichweite! Sie liegt je nach Motorisierung zwischen 450 und 568 Kilometern. Der Elektroantrieb wurde deutlich verbessert. So kommt eine neue Lithium-Ionen-Batterie mit 77 kWh Kapazität und Vorkonditionierung zum Einsatz, das sorgt für optimierte Ladezeiten bei jeder Wetterlage. Zu den wichtigsten Änderungen gehören zudem die Einführung einer neuen e-Achse mit verbesserter Motorleistung, gesteigerter Effizienz des Inverters und einer deutlichen Reduzierung der Energieverluste. Navigation mit EV-RoutenplanungNeue Technik – hier Elektroantriebe – verlangt auch nach neuen Lösungen. So berücksichtigt die neue EV-Routenplanung des Navigationssystems bei der Berechnung der Strecke auch den jeweils aktuellen Ladestand der Fahrzeugbatterie. Die Routen werden dann inklusive der erforderlichen Ladestopps und der Auswirkungen auf die Gesamtfahrzeit geplant. Das System zeigt auch alternative Ladestationen mit Angaben zur voraussichtlichen Wartezeit und einer angepassten Ankunftszeit an. Diese werden nach der Entfernung in Luftlinie vom Standort des Fahrzeugs priorisiert.Das Gesamtbild! Natürlich gibt es über den neuen Lexus RZ noch viel mehr zu berichten, aber Sie kennen das ja. Uns fehlt dazu leider die nötige Sendezeit. Aber keiner Sorge, das holen wir nach. Zu gegebener Zeit! Alle Fotos: © Toyota Deutschland GmbH Diesen Beitrag können Sie nachhören oder downloaden unter:
NIO's Onvo sub-brand just launched pre-sales for the L90 SUV at an aggressive $39,000 price point, and this strategic move is about to shake up the entire Chinese EV family car market. With Li Auto set to launch their first pure electric SUV on July 29th, NIO's timing couldn't be more calculated.
Michael sits down with Blair Forrest — yes, the one lifting scary barbells, flying solo without an assistant, and casually rethinking the entire North American logistics map.They dive deep into the 2025 tariff chaos: why brands are panicking, how bonded warehouses are basically international waters (minus the pirates), and what it actually means to “wait out” a multi-million dollar shipping problem.From FTZ hacks to cross-border inventory plays, this is your tactical survival guide for the madness — whether you're paying $5K or $300K per container.It's messy. It's essential. It's surprisingly therapeutic. We'll see you in The PPC Den!
China's Sodium-Ion Scooter Revolution Summary: China is rapidly adopting sodium-ion batteries in its electric scooter market, led by companies like Yadea. These cheaper and safer alternatives to lithium are ideal for short-range urban transport and could eventually disrupt global battery supply chains. ________________________________________ Toyota Bets Big on Logistics Tech Summary: Toyota is privatising Toyota Industries Corporation to focus on autonomous forklifts, logistics software, and low-emission powertrains. The move reflects a broader trend: rebranding transport as "mobility" and modernising freight handling from the warehouse floor up. ________________________________________ Can Telematics Tame Young Drivers? Summary: A small-scale Aussie study shows real-time driver feedback via telematics might help young drivers—but only briefly. Long-term behavioural change remains elusive, and the research highlights the need for better message delivery methods behind the wheel. ________________________________________ Great Wall Climbs 'Beer O'Clock Hill' Summary: Great Wall Motors proved its off-road mettle by conquering one of Australia's toughest 4WD tracks. Notably, a plug-in hybrid Ute made the climb—demonstrating how EVs and hybrid tech are redefining off-road performance expectations. ________________________________________ Dodge's Electric Muscle Car Stalls Summary: Dodge has paused production of its EV muscle car after poor U.S. sales. Traditional petrolhead buyers weren't sold on battery-powered bravado, highlighting the emotional and cultural resistance still facing EVs—especially in the performance segment. ________________________________________ Driving While Female: Beyond Tokenism Summary: An international survey aims to understand women's experience behind the wheel. While the intent is strong, David and Paul warn against shallow analysis. Real progress requires data that captures access issues, social pressures, and behavioural patterns—not just averages. ________________________________________ Road Toll Stats: Misused, Misunderstood, and Misleading Summary: David unpacks Australia's latest road fatality stats, urging caution when interpreting small sample sizes or percentage shifts. A major jump in remote area deaths is likely due to improved reporting or infrastructure gaps, rather than sudden behavioural changes. ________________________________________ Northern Territory Tops Road Risk Charts Summary: The NT continues to record Australia's highest road fatality rate per capita—over four times higher than most other states. Long distances, rough roads, and speed are likely factors. The data underscores the life-saving power of infrastructure investment. ________________________________________ Respecting the Lane: Lessons from the Autobahn Summary: Paul reflects on how German road courtesy—like letting buses overtake trucks—contrasts with Australia's often combative driving culture. It's a reminder that education, not just engineering, plays a key role in safer roads. ________________________________________ Review: Jaecoo J7 SUV – Chinese Sophistication on a Budget Summary: The Jaecoo J7, a more refined cousin of the Chery Tiggo 7 Pro, offers great value with a premium feel. It's better built, offers AWD, and comes with a future buyback guarantee—appealing features in a rapidly evolving Chinese car landscape. ________________________________________ Program Links and Credits This Overdrive program originally aired on the 7th of June 2025. For extended interviews, video content, and podcasts, visit our website, or search “Cars Transport Culture” on Facebook, Instagram or YouTube. Credits: Hosted by David Brown. Contributor: Paul Murrell from seniordriveroz.com. Production: Bruce Potter. Technical support: Mark Wesley. Syndicated nationally via the Community Radio Network.
Overdrive: Tesla Backlash, Smarter Road Safety, and a Fresh Crop of SUVs This week on Overdrive, the show where cars and transport meet culture, David Brown and Paul Murrell cover a wide sweep of industry news, innovation, and history. Real-Time Safety Data A new agreement between Euro NCAP and the Data for Road Safety (DFRS) platform aims to improve road safety by encouraging carmakers to share real-time hazard data. The system will help vehicles warn each other of dangers like crashes or icy roads. It's a big step for Euro NCAP's 2026 safety protocols and a glimpse into how connected tech is reshaping driving. Tesla's Adelaide Trouble Tesla's plan to build a battery facility in Adelaide's south has met heavy resistance. Locals and online respondents raised concerns about environmental damage, Elon Musk's controversial image, and the loss of community land. Though battery tech is booming, this project shows how public trust matters more than just clean energy slogans. Insurance Deal Divides The ACCC has approved Insurance Australia Group's takeover of RACQ's insurance arm. RACQ sees it as a growth move, but the Motor Trades Association of Australia says it reduces competition and risks higher premiums. There's also concern over whether profits will still support traditional motor club activities like road safety advocacy. SUV Refresh: RAV4 and Forester Toyota has launched its sixth-generation RAV4 globally. It's a tech-heavy update with a new hybrid system offering up to 150km electric-only range, plus AI voice control and a rugged GR SPORT option. Subaru's next-gen Forester brings a stronger hybrid system and better handling thanks to WRX-derived steering. It retains Subaru's full-time AWD, though only petrol models include a full-size spare tyre. The SUV market is crowded, so these upgrades are key. Electric MICRA Reboots the Small Car The quirky Nissan MICRA is back, this time as a fully electric car. Built for city driving, it offers up to 408km range and a sharp new design. With other compact EVs like the Hyundai Inster on the rise, it's clear the small car is making a comeback—just with zero emissions. Land Speed Legends Paul Murrell reflects on land speed history—from Sir Malcolm Campbell's 1920s records to how ordinary cars today outperform them. Campbell's “Blue Bird” once hit 301mph and is now on display in Daytona, USA. It's a reminder of just how far—and fast—automotive progress can go. Road Test: Chery Tiggo 7 Pro We test the Chery Tiggo 7 Pro, a mid-size SUV priced under $40K. It impresses with dual 12.3” screens, a full-size spare, and a solid 7-year warranty. However, its real-world fuel economy lags, the steering feels vague, and its infotainment can be tricky to use. Strong on value, but not flawless. ________________________________________ Program Links and Credits Program Date: 31 May 2025 Contributors: David Brown, Paul Murrell, Bruce Potter, Mark Wesley, Chery Australia More Info: Search Cars Transport Culture or visit carstransportculture.com Overdrive is syndicated across Australia on the Community Radio Network.
Driving the Zeekr X SUV – a small premium electrified SUV, a relativelynew Chinese brand released last October. Part of the Geely group that alsoowns Volvo, Polestar, and Lotus. Zeekr a rather unusual Chinese brandwith its global design operations based in Gothenburg Sweden. As suchthe European design influence on the Zeekr X is immediately apparent –this is a compact SUV with a premium feel in fit and finishes - theintegration of the lights into the front of car individual and distinctive – Twomodels RWD and AWD, I drove the latter at $64,900 plus on-road costs.Step inside and you’re met with exceptional quality and an ambience that’swarm, inviting and different. Seat comfort immediately noticeable, poweradjustment on both front seats – event the synthetic leather trim looksquality and authentic. The AWD comes with dual electric motors fed by a66kWh battery producing a lightning quick 0 to 100km in just 3.8 secondsHighly equipped with wireless phone charging, power heated and cooledfront seats and a panoramic glass roof. Worst feature, a large centraltouchscreen, and no operational buttons for aircon or radio. But certainly,the most impressive Chinese electric SUV I’ve driven to date. Drive detailnext. I’m David BerthonSee omnystudio.com/listener for privacy information.
Toyota this week revealed its sixth generation RAV4 SUV due in the firsthalf of 2026. The hybrid only RAV 4 range will introduce Toyota’s first plug-in PHEV powertrain offering a choice of 2WD or 4WD and targeting up to100km of electric-only driving range. The current model with huge pent updemand during the pandemic has been our top-seller in recent years, alsoToyota’s top seller, the company selling more than 500,000 since its arrivalin 1994. Underpinning the new plug-in hybrid system is a 2.5-litre petrolengine combined with a new 22.7kWh high-capacity lithium-ion battery thatwill provide an electric only driving range of up to 100km. Along with theplug-in options, the RAV4 will also come with Toyota’s efficient series-parallel hybrid system in AWD and 2WD configurations. both of whichproduce 143kW combined with excellent fuel economy. I’m David BerthonSee omnystudio.com/listener for privacy information.
Further on the Zeekr X SUV – a compact Chinese electric SUV released lastOctober and like many Chinese EVs already price reduced. Two models,the rear wheel drive now $56,900 and the AWD $64,900 which I’m drivingwith dual electric motors fed by a 66kWhour battery. The performanceexhilarating - 0 to 100km/hour in just 3.8 seconds – that performance isvery polished, and the Zeekr X feels premium in all it does – from myperspective a cut above most similar priced SUV’s that I’ve driven. Thestyling sharp, distinctive and different, a body with great interior room for acompact SUV. Fit and finishes are quality. Range 400kms which aroundtown I found accurate but on the open road the brisk performance eats upthe battery much quicker – I averaged 16kW/h/100km consumption aroundtown but on a hard throttle it rose to 20kWh/100km fairly quickly. Chargingon my 11kW AC wall charger took 5 ½ hours from 20 to 80 percent ofcharge. A supremely comfortable small SUV apart from some pitch on arough surface accentuated obviously by the additional battery weight butmore than acceptable. Active safety elements however too intrusiveparticularly the driver distraction alert. Warranty underdone too at 5 years/unlimited km. I’m David BerthonSee omnystudio.com/listener for privacy information.
This week's episode of America on the Road features road tests of two standout vehicles--the 2025 Honda Civic Sport Touring hatchback and the 2025 Mazda CX-5 Carbon Turbo. Co-Host Chris Teague put the Civic Sport Touring hatchback to the asphalt, and he found it to be one of the best values in the stellar Civic lineup. Powered by a hybrid system pairing a 2.0-liter Atkinson-cycle engine and electric motor, it delivers 200 horsepower and 232 lb-ft of torque. With 50 mpg city and 45 highway, it's one of the most efficient compact cars available, while at the same time delivering laudable performance. Four drive modes, a refined suspension, a 9-inch infotainment screen with Google built-in, a 12-speaker Bose audio system, and full Honda Sensing safety suite round out a well-equipped, tech-forward package. He'll offer a full report. Host Jack Nerad took the wheel of the 2025 Mazda CX-5 Carbon Turbo, a $39,455 compact SUV with 227 horsepower and 310 lb-ft of torque from a turbocharged 2.5-liter engine. All-wheel drive, a six-speed automatic, and premium touches like Terracotta leather-trimmed seats and a 10-speaker Bose system give it a refined edge. Though fuel economy sits at 24 mpg combined, the CX-5 impresses with its sophistication, design, and feature-rich value. And it is arguably the most fun-to-drive vehicle in its segment. At the same time, its price might surprise -- or even shock-- you. At the top of the news, we detail the debut of the 2026 Lexus RZ, now offered in three EV variants, including the new 402-horsepower F SPORT. Lexus has improved its range, added fast charging, and introduced performance upgrades like “M Mode,” which simulates manual shifting. Meanwhile, the 2026 Honda CR-V gets tech and trim upgrades, including a new off-road-ready TrailSport Hybrid model with standard AWD and improved fuel economy. All trims now offer wireless phone integration and larger screens. Not to be outdone, Toyota pulled the wraps off the all-new 2026 RAV4, the CR-V's chief nemesis, and we'll have more details on its gala introduction next week. In this week's auto-political news, a U.S. Senate resolution could overturn California's authority to enforce its 2035 all-EV mandate. Backed by automakers and dealers, supporters argue it protects national market consistency, while critics warn it could undercut state autonomy and slow EV adoption. Another legal battle has emerged between the California New Car Dealers Association and Honda/Sony over direct-to-consumer Afeela EV sales. The CNCDA claims these sales violate franchise laws requiring manufacturers to work through licensed dealers. The case may set a major precedent as EV startups and joint ventures explore nontraditional retail models. Also in the news, General Motors has halted U.S. exports to China, citing trade tensions and the winding down of its premium Durant Guild brand. GM will continue operating in China through joint ventures, but this move signals shifting priorities amid rising tariffs and regulatory uncertainty. This week's guest, Andre Ravinowich, Senior Manager of Product Planning at Hyundai, joins the show to talk about the all-new Hyundai Ioniq 9, a large electric SUV set to broaden Hyundai's EV lineup with space, performance, and tech innovation. Nerad drove the new battery-electric wonder during a Hyundai-sponsored event in Savannah, Georgia. To close out the show, the listener question of the week comes from Stanley in Macon, Georgia, who asks: “What's your take on the return of sedans and smaller cars? Are they gone for good, or do you think there will be a comeback for cars?” Jack and Chris weigh in, noting that while crossovers dominate, rising vehicle prices, tighter parking, and renewed interest in efficiency could trigger a modest resurgence for sedans and compacts—especially hybrids and EVs. Jack Nerad's newest book Jack is now offering his newest crime novel, Only One Thing Stays the Same,
In this episode Jack Nerad and Chris Teague bring you an SUV-heavy road test lineup featuring four dramatically different models, each offering its own take on size, capability, and innovation. Co-Host Chris Teague kicks things off with an evaluation of the all-new 2025 Acura ADX, a premium compact SUV that debuts as Acura's most accessible model yet. It blends youthful styling with solid driving dynamics and top-tier technology, including a 10.2-inch digital cockpit, wireless smartphone integration, and available Google built-in with a Bang & Olufsen sound system. The ADX also impresses with class-leading cargo space and standard AcuraWatch safety tech. In his half of the small luxury crossover faceoff, Host Jack Nerad reports on the 2025 Lexus UX 300h AWD F Sport Handling, a sharply styled compact crossover that merges fuel-sipping hybrid technology with sporty flourishes. With 196 horsepower and a refined AWD setup, it delivers solid handling and upscale features like faux leather seating, a head-up display, and Lexus Safety System+ 3.0, making it a city-friendly luxury crossover. How do the ADX and UX stack up? Jack and Chris will offer their opinions. Later in the show, it'll be time for the big boys — the all-new 2025 Ford Expedition Tremor and the 2025 Nissan Armada. Fully redesigned for 2025, the Nissan Armada is now more capable and refined than ever. Armed with a 425-horsepower twin-turbo V6 and up to 8,500 pounds of towing capacity, the new Armada introduces the rugged PRO-4X trim, complete with off-road hardware like air suspension, locking differential, and skid plates. But Chris took the luxury route in the Armada Platinum. Inside, its spacious, tech-loaded cabin rivals luxury SUVs, while ProPILOT Assist and Safety Shield 360 enhance confidence on the road. Traveling to Louisville, Kentucky, Jack took the wheel of the 2025 Ford Expedition Tremor, Ford's most off-road-ready full-size SUV to date. Outfitted with a 440-horsepower twin-turbo V6, 33-inch all-terrain tires, Trail Turn Assist, and 10.6 inches of ground clearance, the Tremor takes on rugged terrain while still providing roomy three-row seating and high-tech features like the new Ford Digital Experience and BlueCruise 1.4 hands-free driving. Jack and his wife Sandi put it through its paces during a Ford-sponsored on- and off-road event, and he'll have a full report. In the news segment, the show covers Toyota's aggressive 2026 product rollout, headlined by a fully hybrid Camry and the retro-inspired Corolla FX Edition. The Camry now comes standard with a 2.5-liter hybrid setup offering up to 51 mpg, while the FX Edition revives '80s styling with limited production flair. Also making headlines is a new congressional proposal that could drastically cut electric vehicle tax incentives. The bill seeks to phase out EV tax credits by 2026 and eliminate credits for leased EVs, a move critics say could stall adoption at a time when EV sales are already softening. Meanwhile, Tesla is facing new scrutiny from U.S. regulators over its planned robotaxi rollout in Austin. The National Highway Traffic Safety Administration wants answers on how Tesla's Full Self-Driving system handles poor visibility and other challenging conditions. Nissan is back in the spotlight, but this time for its sweeping Re:Nissan turnaround plan. The strategy slashes vehicle platforms and parts complexity while accelerating product development timelines. It aims to deliver more competitive models faster and with lower costs while, at the same time, closing factories. Stay tuned through the end of the show for a listener question on teen driver training—plus Jack and Chris's top advice for getting new drivers road-ready. All that and more, right here on America on the Road. Jack Nerad's newest book Jack is now offering his newest crime novel, Only One Thing Stays the Same, at a pre-publication price of just $4.99. Click here to buy from Amazon at this special limite...
In this episode of the Off-Road Racer Podcast, Matt Martelli sits down with one of the fastest and most innovative minds in off-road racing—Dale Dondel of Racer Engineering. Known for his blistering qualifying runs and relentless drive for performance, Dondel has carved a unique path in the sport as both a racer and elite vehicle builder. We dive into Dale's roots in dirt bikes and short course, his time learning from legendary fabricator Nye Frank, and how those early influences shaped his philosophy of racing and design. He opens up about the evolution of his trucks, the challenges of chasing AWD performance, and why he continues to tear down and rebuild in pursuit of speed. This episode is a deep look at what it takes to stay ahead in off-road racing—both behind the wheel and in the shop.
This week, Spike is joined by Jonny Lieberman and ICON founder Jonathan Ward to explore the future of automotive engineering. They dive into ICON's electric-converted Bronco, debate Bezos-backed Slate's market potential, and speculate on Porsche's mysterious new halo car teaser while conducting a live texting experiment with Joel McHale. _____________________________________________________
We're back b*tches. AWD's first maternity leave is officially over, G is here to talk all things childbirth/rearing, Izzy gives us a dating update. We discuss everything we've missed: Coachella, the Pope dying, Katy Perry's bad year, the space launch, & more.After Work Drinks is a Pea Brain Production hosted by Isabelle Truman and Grace O'Neill. To listen to our reviews of White Lotus Season 3, From Meghan With Love, and more subscribe to AWD on Patreon. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
Send us a textMany Amazon sellers are being hit with unexpected FBA product-level inventory restrictions.This video breaks down why you can't send inventory through AWD and what actions to take before Prime Day.Read Blair's full LinkedIn post: https://bit.ly/42TZXwmNeed help figuring this out? Book a 1-on-1 coaching call and get answers: https://bit.ly/3YwtgCr#AmazonSellers #TariffUpdate2025 #FBAUpdate #PrimeDayPrep #InventoryRestrictionWatch these videos on YouTube:Simple Trick to Cut PPC Costs https://www.youtube.com/watch?v=k5CM6XtYo1c&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=39PPC Bidding Hacks https://www.youtube.com/watch?v=_FyxMeI8ShE&list=PLDkvNlz8yl_YEKE1B5o1uhbBm1QQcPzmY&index=44-------------------------------------------------Got questions about your Amazon listing? Ask now and get the answers you need: https://myamazonguy.com/contact/?utm_source=YouTube&utm_medium=referral&utm_campaign=Contact%20UsStruggling with ads? Get the free PPC guide built for Amazon sellers: https://bit.ly/4jrMwK8Timestamps00:00 - FBA Inventory Restrictions Hit Sellers Hard 00:30 - What Is the Restriction and Who It Affects 01:16 - Why Inventory Limits Are Back Again 01:46 - Amazon Overstocks Due to Tariff Concerns 02:27 - Why Low Sell-Through Products Are Targeted 03:10 - No Official Announcement from Amazon 03:30 - Impact on Prime Day Inventory Planning 03:55 - How to Work Around Inventory Limits 04:43 - Comparison to 2020–2021 FBA Restrictions 05:15 - Action Steps: Update Inventory and Sell Faster 06:12 - Final Thoughts on Ongoing Tariff Issues-------------------------------------------------Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVwSupport the show
In Podcast #351, John Davis and the MotorWeek crew cover all of the news from the 125th edition of the New York International Auto Show! There was tons of news from Subaru including the unveiling of the all-new 7th-gen Outback, along with a big showing from the Korean's with an all-new Palisade that includes a hybrid version, and more! We'll finish off with Jessica's recent time driving the new AWD version of the Ford Maverick hybrid and Bronco Sport equipped with a Sasquatch package. Plus, our Lightning Round discusses if buying a car now is a good idea considering upcoming tariffs and a viewer wonders if there are any vehicles that we have reviewed over the years that we wish we could change our opinions on.
The Ford Sierra RS Cosworth is best described as... Porsche-great. This week we're doing a deep dive into Ford's funky sedan of the 1980s: the Sierra, together with its American identical cousin, the Merkur XR4Ti. In the early 1980s, Ford of Europe (and chairman Bob Lutz) was on a mission to get a piece of the export pie that was dominated by Mercedes, BMW, and Audi. The car they conjured up to do so, the Sierra, was a massive success in Europe. When it eventually made it to the U.S., badged as a Merkur XR4Ti, Lutz's plan to sell the cars to yuppies via independent niche dealers was foiled, and the car was placed on Lincoln-Mercury dealer lots alongside big American barges and clueless salesmen, only to die a slow death. Meanwhile, on the other side of the pond, the extra-spicy Ford Sierra RS Cosworth was born. In fact, the car was so sought-after (i.e. stolen) by British hooligans that insurance companies refused to cover them. And it was so fast it was repeatedly banned from racing, eventually effectively spelling the end for Group A racing. Ford of Europe (headed up by Bob Lutz) was seeing the likes of BMW and Audi making a killing with their U.S. exports and Ford wanted in. The plan was to try something different, and rather than a Ford-branded import program where Sierras would be sold alongside LTDs, Cougars and other giant American sedans, Bob wanted to do a Ford of Europe export scheme where their new car could be sold alongside other European curios like Saabs and Volvos at independent dealers under a new brand name. They settled on Merkur (the German word for mercury – pronounced “maercoor”), but they also needed a new model name as Sierra was trademarked by Oldsmobile (think: Cutlass Ciera.) Ford used the “XR” prefix to denote a variety of upgraded model trims followed by a number which corresponded to the vehicle size – which is where XR4 comes from. Add abbreviations for “turbo” and “injection” and you're off to the races! Both the Merkur and Sierra RS Cosworth were powered by versions of Ford's Pinto 4-cylinder motor. The Merkur engine could also be found in the USDM Mercury Cougar XR7, Thunderbird Turbo Coupe, and Mustang SVO. Across the pond however, the Sierra engine went to Cosworth to get an aluminum head with an extra cam. The results were clear: the XR4Ti's motor needed 13 lbs of boost to pump out 175 hp, while the Cosworth version only needed 8 psi to make 200 hp. But the Cosworth got a whole host of additional modifications beyond the engine, and the resulting package was so exceptional it wound up getting banned from racing repeatedly, until eventually the regs shut down the entire series. The chassis is so exceptional that Jason proclaims it the best sedan chassis he's ever experienced – on the same level as a Porsche Cayman GT4. Transcendent. A 9.9/10. Where "Beatrice," his extensively modified E30, only managed a mid-8 (for the same reasons that caused Sreten at M539 Restoration to drive his into a tree). The likes of the Lotus Carlton didn't even garner a 5 from either Carmudgeon. Honorable mentions go to the Maserati Quattroporte, C126 560SEC, and a handful of M products. We'll even dive into every generation of M5 – E28 through G90. Lastly, we'll learn about 80s and 90s Lexus dealership brutalism, that “light” means window, our friend Mike's transient collection of eclectic cars has graced the show at least 3 times (thanks, Mike!), superbly compliant AWD cars like the Delta Integrale and Subaru WRX are good but rarely fun, and Bob Lutz had to fight tooth and nail to get a Chevrolet dealership in NorCal to sell him a Corvair Monza. Learn more about your ad choices. Visit megaphone.fm/adchoices
Upcoming spring day events, Amazon ads integrating with Adobe Photoshop, and Walmart's got an AI guy of its own. These and more buzzing news on this week's episode! ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos We're back with another episode of the Weekly Buzz with Helium 10's VP of Education and Strategy, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon, Walmart to host spring savings events https://chainstoreage.com/amazon-walmart-host-spring-savings-events Amazon Spring Deal Days 2025 is coming March 25-31 https://www.aboutamazon.eu/news/retail/amazon-spring-deal-days-2025-is-coming-march-25-31 Prepare for Prime Day: Send your inventory to AWD by May 15 https://sell.amazon.com/blog/awd-prime-day-prep New Product: Exciting news from the AdobeSummit! Amazon Ads announced it's expanding your creative possibilities through a new partnership with Adobe Photoshop and Adobe Express. Soon, you'll be able to access your Amazon Creative Assets library and leverage our pre-moderation capabilities directly within these Adobe tools. Via Jeff Cohen on LinkedIn Walmart Develops GenAI-Powered Assistant for Walmart Merchants https://corporate.walmart.com/news/2025/03/18/walmart-develops-genai-powered-assistant-for-walmart-merchants Amazon launches Amazon.ie in Ireland https://www.aboutamazon.com/news/retail/amazon-ireland Request to remove meltable FBA inventory by April 15, 2025 https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHUTZGWExSWUhXUlhFWEFV Forever 21 store closures accelerated by competition from Shein and Temu https://www.foxbusiness.com/retail/forever-21-store-closures-accelerated-competition-from-shein-temu Join the TikTok Shop Sellers Group by Helium 10 - https://h10.me/tiktokgroup Enhance your competitive edge with Helium 10's new powerful tool, the Search Query Performance Analyzer, offering an in-depth look into Amazon's SQP data and more. Discover how monitoring keyword fluctuations inside Cerebro, such as with "emo decor" and "coffin decor," can be pivotal in maintaining or boosting sales momentum. By understanding the link between keyword trends and sales, you'll gain invaluable insights for forecasting and strategy adjustments, ensuring you stay ahead in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - Spring Deal Days 04:42 - Amazon Ads x Adobe 06:28 - Walmart's AI Revolution 07:59 - Amazon Expands to Ireland 10:17 - Meltable Inventory Purge 11:38 - Goodbye Forever 21 13:01 - TikTok Shop Sellers Group by Helium 10 13:39 - Helium 10 New Feature: Search Query Performance Analyzer Tool 23:41 - Strategy of the Week: Cerebro Historical Trend Monthly Comparison
You have a car, and we may have a fix. Why not give it a shot! Russ Chris and Shannon are here to help you. Under The Hood. Street Racing? Organize your own SCCA local club. Car our local club contact them on their facebook page SCCS on facebook. Prepper Cars How much car insurance should I have? 2012 Silverado V6 Temperature Sensor on engine. 13 Honda Ridgeline Tire replacement just 1 or all 4 with AWD? 11 Charger how to keep it going longer with almost 300k on it now.
Dave breaks down the huge fee increases for the Amazon Warehousing and Distribution program that takes effect on April 1st, 2025. He talks about the changes in warehousing and distribution fees, specifically on how much the fees have increased from previous iterations. Need funding for your Canadian Amazon business? Not sure if you should use a Canadian corporation or U.S. LLC to form your company? We'll cover these questions and more in our Start and Grow Your FBA Business as a Canadian Webinar on March 12th, 10am PST! Today's episode is sponsored by Autron. Maximize your ROI with Autron's real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months! Amazon Warehousing and Distribution (AWD) was one of the biggest programs that Amazon introduced in 2022, and pushed a lot of sellers into using AWD by increasing prices on the FBA side of inventory. Back then, it seemed like an attractive alternative because of the low prices despite the shove to get everyone into the program. That is until today where Amazon announced a fee increase to the AWD program in the most confusing way possible. Luckily, Dave is here to break it all down for us and how these fees impact your e-commerce business. Big Takeaways Amazon is increasing fees starting April 1st, 2025. The fee increase is not like previous fee announcements; they've given sellers only three weeks notice. AWD storage fees will increase by 20%. Amazon has changed the name of their "integrated rate" to "smart storage rate". To qualify for the smart storage rate, 70 days of inventory is required. Processing fees will increase from $2.50 to $2.70 per box. Transportation fees will rise from $1.00 to $1.15 per cubic foot. Overall, expect a 15-20% increase in fees. Amazon's tactics make it hard to plan for these increases. Sellers need to increase prices to maintain margins. Timestamps 00:00 - Introduction to Amazon Fee Increases 03:12 - Understanding the New AWD Fees 05:51 - Impact of Storage Fee Changes 09:10 - Processing and Transportation Fee Adjustments 11:03 - Conclusion and Final Thoughts Thanks for listening! Until next time, happy selling!
We dish the VW/Audi dirt with tuning company 034Motorsport's Director of Sales and Marketing, Nick Mercadante. We'll discuss 40 years worth of VAG foibles, from mismatched rotors, calipers that can't handle the heat, 1980s ABS tech, wandering shifters and shattering engine mounts – but don't worry, 034 has you covered! Nick brought out his Audi 90 for us on this episode, and we'll start by discussing its 6-level, buttock-melting heated seats (the relay for which is on its deathbed). Jason's dad had this same car back in Germany in the 90s – featuring cloth seats, crank windows, and no AC. It made for a significantly improved Autobahn experience compared to his previous car, an FJ60-Series Land Cruiser. However, in stock form, the little Audi inline-5 hotrod of the 80s is no match for Jason's modified 170 hp VW Scirocco. The Audi 90's 7A engine just doesn't have the oomph to make up for the drivetrain loss and general heft of the AWD drivetrain. If it had the turbocharged 3B motor from the S2, it may be a different story… Speaking of stories, Jason wrote one for Automobile Magazine some 15 years ago on this exact car that now sits in our background. Did you know it has a carbon fiber driveshaft and an anti anti-lock button? Yes, ANTI anti-lock. We learn about the delightfully colorful California vehicle titles of the last century: both rainbow and pink (which is where the phrase “pink slip” comes from). And Derek is deeply distraught to learn Nick has removed the original California 2-number plate (and to learn just how easy it is to register cars outside of California). We'll cover Nick's various vehicles: his college runabout Audi 90, UrS6 wagon, his BMW M2 (F22), Porsche Cayenne GTS (958.2), Audi SQ5 (w/ nearly 700 hp), his Kei truck Subaru Sambar (w/ nearly 20 hp), his Porsche 944, Audi TT RS, and his first-gen Audi R8 V8 with a NASCAR-grade 034Motorsport exhaust. Speaking of Nick's cars, we'll also cover another 034 Nick's collection – friend of the show, Nick Sgambelluri, who so generously provided (and abused) his monster-turbo Audi 200 sedan, as well as his pristine first-gen Ford Probe Turbo for the Dark Horse ICONS episode – where its axle unalived itself in the middle of a reverse donut (sorry, Nick!). We talk 034Motorsport (which is singular and starts with a “zero”), including their 7 lbs aluminum flywheel for the Audi 90, their dogbone engine mounts, their origins making ECUs for 5-cylinder cars 20 years ago, and their new arm, 034Tradition, which will make classic parts to fill in the voids left behind when parts manufacturers discontinue them (they will even take requests!). Other fun tidbits: Jason's secret new turbo car, the classic RV anal-prefix name game, washing titles in Alabama, Derek the felon, trash Kumhos, Derek advising against too much stroking, the Rover gets a makeover (suspension and tires), and possibly a full Vitesse-style engine build via Redline Rebuilds! Learn more about your ad choices. Visit megaphone.fm/adchoices
Jon Summers is the Motoring Historian. He was a company car thrashing technology sales rep that turned into a fairly inept sports bike rider. On his show he gets together with various co-hosts to talk about new and old cars, driving, motorbikes, motor racing, motoring travel. In this episode, Jon reviews three Genesis vehicles during a road test in Santa Cruz. Exploring the Genesis GV80 Coupe, GV80, and G80 sedan, he compares them to other luxury brands like Bentley and Lexus. He discusses his initial skepticism about SUV coupes, his experiences with the vehicles' infotainment systems, and the pros and cons of their design and performance. He finds the GV80 Coupe particularly impressive for its luxury feel and lessens the sting of its high price point. Jon also mentions how the Genesis brand is evolving its own design language, distinct from other luxury brands. The episode ends with a nod to his favorite, the G80 sedan. ==================== Judas Priest - Riding On the Wind A digression on speed dating Genesis GV80 Coupe - The Car Least Likely To Make You Regret Your Car Payment, “a driver focused design”, mesh design theme J loves Lexus vs. Toyota, leather heated seats worth the extra $ No creep in the transmission Hyundai Equus Kia K900 New cars having different methods of starting / putting in gear. Unlike the cars we grew up with. Usually buttons “30 secs on the microwave, please” Testament - Electric Crown Genesis GV80 - “the Range Rovery one”. 17mpg instead of 13mpg for the GV80 Coupe Genesis G80 sedan. J's favourite. The blobby wheels. Red leather interior. Terrific at high speed. Compares favourably with J's old AMG Benz, a RWDV8 vs this, a AWD turbo V6. Old fashioned big fast sedan, it is a one size fits all, track day or airport limo. Genesis Sport vs. Sport+ settings Judas Priest - Riding On The Wind ===== (Oo---x---oO) ===== The Motoring Podcast Network : Years of racing, wrenching and Motorsports experience brings together a top notch collection of knowledge, stories and information. #everyonehasastory #gtmbreakfix - motoringpodcast.net More Information: https://www.motoringpodcast.net/ Become a VIP at: https://www.patreon.com/ Online Magazine: https://www.gtmotorsports.org/ Copyright Jon Summers, The Motoring Historian. This content is also available via jonsummers.net. This episode is part of the Motoring Podcast Network and has been republished with permission.
Jill and Tom opened the show discussing Renault technology which promises to significantly reduce the time it takes to extinguish an EV fire. The hosts also discussed the Lexus decision to drop the sporty RC coupe from the luxury brand's lineup. Tom followed this discussion up with one of his “X” polls, this time he asked users of the platform to pick the cooler marque: Bentley or Rolls-Royce. Listen in for the answer. Still in the first segment the hosts co-reviewed the 2025 Nissan Altima. While Tom found a lot to like about Nissan's midsize sedan, Jill had her doubts. Listen in for the complete story. In the second segment, Jill and Tom welcome Garrett Laskowski of Panasonic to the program. Garrett was part of the team responsible for fitting ultra-high-end Klipsch audio systems in the Nissan Armada and Infiniti QX80. Learn what makes a car sound system good, and what was involved in engineering the Klipsch setup for Nissan's big SUVs. In the last segment Jill is subjected to Tom's “Front-wheel drive or AWD?” Quiz.
The last episode before G welcomes the first AWD beb. We discuss: the latest Blake Lively/Justin Baldoni AKA the voice note AKA the WEBSITE AKA yummy and flirty; Real Housewives of Salt Lake City; and then all things Grammys: red carpet best and worst, the Bianca Censori x Kanye rhetoric, Charli XCX, Doechii and Chappell's performances, Beyoncè winning AOTY, the Not Like Us sweep, & more. Get bonus content on Patreon Hosted on Acast. See acast.com/privacy for more information.
Experiment: Letting things take as long as they take. Walking Zoey in the ice. "Time crunched athlete" sucks. Figure things out and take back your time! Mindfully doing things, like a Japanese Tea Ceremony. If you have to come in to work, check to see if your CEO is at his/her desk too. ;) Driving in the snow to work! (Rarity in Texas) Getting old sucks, but... Dream car - Toyota Land Cruiser (for the adventure offroad) Creating buffers around your time also protects yourself from yourself. Taking time to pause and think when leaving the house so you don't forget things. Visualizing your next workout, so you don't forget things and also mentally get started on it. I like exploring, hence why I like gravel biking and 4x4 vehicles. Thoughts on older Toyota Land Cruiser vs. modern 4x4 American truck with AWD. Slow living isn't just about protecting yourself from others, it's about protecting yourself from yourself! Doing fewer things, but doing them better. So you have to decide what's most important. Asking yourself who are you doing this for. You or somebody else? "Jeffing". So mindful, so demure. ;) Slowing down helps you to stop forgetting things for your workouts, especially gear and accessories. Some good responses when people push back against you slowing down. Daily reminders to walk slowly and don't talk to much in conversations at work. How I learned to walk slowly all the way back in high school from a powerful Senior. Learning confidence through Marine Corps military school, Texas A&M Corps of Cadets, nightclub bouncer, boxing... You don't need to "be Alpha" when you already have been through stuff and know yourself and your limitations and the limitations of others. Walking meditation is cooooooool. How to do it. Being slow has a calming effect on others. Went swimming after it was 19 degrees Fahrenheit outside. Cut it short due to starting to get hypothermia. There was room on that door! (Titanic). Taking the time to put things in the right place at the right time. Exercise is the foundation block that should be "non-negotiable" I let people pass me on the road so they aren't putting pressure on me to drive faster than I want. You want to get where working out is a habit that is harder to NOT do. "Rest and Digest" IS the state of Zen Flow. Habits where you don't have to think that much keep you in "Rest and Digest" mode. Stoicism is just being tough for being's sake. Gen X stories are true. I pee before driving anywhere so I can enjoy the drive. Do hard things on purpose when it's easy. Could Native shoes be the solution for wet feet getting to work after swimming? The art of keeping your shoes from stinking by showering in them and letting the soap help out. Fenix 8 has flashlight AND voice memos! Taking bike to the shop, drinking an Athletic Brewing Co. non-alcoholic IPA. Pretty good! Why diving watches make for great sports watches - the rotating timing bezel. We have hit "peak smartwatch" and now people want to go back to basics. Training totals for the week and CTL. I broke my chainring! Must be all the powah. Advancements in show making. Typical things to use diving timer bezel for besides working out.
In this super fun episode, Hilliard & guest co-host actor/writer/dir Denzel Whitaker sit down for an in-depth conversation with award-winning writer-dir-producer LISA FRANCE. If you ever had questions about how to become an Episodic Director, this might be the podcast for you!Lisa France is an entertainment vet with over 25+ years in the business as a writer, director and producer. She began her film and TV career from the ground up. PA, AD, set dec, camera operator, props, 2nd AD, driver, stand-in, extra, etc. She attributes her extensive entertainment job resume to her ability to think quickly in difficult production situations. Eventually she landed a stunt gig with Spike Lee in He Got Game and a stunt acting job on The Summer of Sam and did stunts on a variety of other TV shows and films, most notably, The Sopranos. France directed, co-wrote and produced her first feature film, "Anne B. Real" in 2003, which won more than 40 film festival awards and nominations around the world, including two Independent Spirit Award nominations.She then directed two more award-winning independent films in rapid succession, both were distributed on Netflix, Starz and AMC theaters. Her first documentary, "Roll with Me", also garnered numerous awards, debuted at The Woodstock Film Festival and was a 2018 Slamdance Official Selection later acquired and distributed by Ava DuVernay's ARRAY Releasing. France has directed numerous thrillers and Christmas movies for Lifetime, BounceTV, OWN Hulu and Tubi. During the height of the pandemic, France directed and produced on Season 5 and 6, the critically acclaimed, award winning series "Queen Sugar" by creator Ava DuVernay. France recently directed episodes of the hit FOX series "The Cleaning Lady" and "Naomi" which is currently streaming on HBO MAX. France produced "The Herricanes" which just debuted and won a Special Jury Prize and the Audience Award at SXSW and is actually playing in theaters this month. France is a proud member of AWD, the LGBTQ+ community, the DGA, WGA, and SAG-AFTRA.Our Motto: "Keep it GAME all day!"For information, Merch (T-SHIRTS/HOODIES), and all things Rant Room!www.Screenwritersrantroom.comhttps://screenwriters-rant-room.printify.me/productsSubscribe, like, follow, share & 5-star review!@Hilliard Guess on all social media@Hilliardguess.bsky.socialIG: @ScreenwritersRantRoom@Lisafrance2067@DenzelWhitakerWE ARE NOW OPEN TO SPONSORSHIPS AND BRANDING OPPORTUNITIES : Screenwritersrantroom@gmail.comWe invest countless hours per week to deliver the actionable content that goes into this podcast. We appreciate your support!THEME SONG: Jack SpadeWEBSITE: MQL2,Abigail Bloom & Laura HuieLOGOS: Rachel MusikanthRANT ROOM TEAM:Richard Scott - Creative ProducerTyler Musikanth - Assoc ProducerBrooke Baltimore - MarketingTogo - Marketing
The Volvo EX30 is finally making its way to the U.S., built in Belgium to avoid Chinese EV tariffs imposed by the US. Starting at $44,900, it's a big jump from the original $35,000 first advertised, but that is because this base version we get in the US today is a dual-motor AWD, so it isn't the cheapest Volvo expects to ship, yet. Yes we will still get the RWD version starting at a lower price. This AWD version offers 243 miles of EPA-estimated range and a quick 0-60 time of 3.4 seconds. In this video, I'll break down the U.S.-specific trims, pricing, and how this version compares to the ones sold in Europe and China. I'll also go over the key features and what options you'll get here in the U.S. market. What do you think about the EX30's pricing and features?Shoutout to our sponsors for more information find their links below:- Fort Collins Kia: Visit focokia.com for full details. Disclaimer: *Delivery covers up to $1,000.Find us on all of these places:YouTube: https://www.youtube.com/outofspecpodcastApple Podcasts: https://podcasts.apple.com/us/podcast/out-of-spec-podcast/id1576636119Spotify: https://open.spotify.com/show/0tKIQfKL9oaHc1DLOTWvbdAmazon: https://music.amazon.com/podcasts/473692b9-05b9-41f9-9b38-9f86fbdabee7/OUT-OF-SPEC-PODCASTFor further inquiries please email podcast@outofspecstudios.com Hosted on Acast. See acast.com/privacy for more information.
The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier
Shoot us a Text.It's wheels up to New Orleans for the ASOTU Crew. On this NADA Show Eve, we're giving you the official preview of where we'll be and how to track us down. Plus, we talk about NADA pushing back against OEMs who have decided to sell direct and how you can get a Tesla Model Y for under $40,000.Show Notes with links:What Is A Must Attend?The ASOTU First Stop PartyASOTU on the NADA Live StageStop by the ASOTU booth #8059Watch for the new More Than Cars Season 1 Trailer around the ShowNADA will make an Official Statements on VW/Scout and Sony/HondaFollowing the franchise meetings for Volkswagen and Honda at NADA Show in New Orleans NADA President and CEO Mike Stanton will be available to talk to the press about these manufacturers' recent announcements to attempt the direct sales model to retail sell the Scout and Sony vehicles.Tesla is offering steep discounts on its Long Range AWD Model Y, with prices dipping below $40,000 after the $7,500 federal tax credit—a rare price point for an AWD electric SUV.Tesla's inventory Model Y now starts at $39,490, undercutting the build-to-order price.Leasing deals have dropped to $329/month, lower than the usual $399/month.The discounts apply to the 2020 Model Y, as Tesla prepares for the Juniper refresh next year.Tax credit uncertainty looms with the new Trump administration, potentially affecting future EV incentives.Hosts: Paul J Daly and Kyle MountsierGet the Daily Push Back email at https://www.asotu.com/ JOIN the conversation on LinkedIn at: https://www.linkedin.com/company/asotu/ Read our most recent email at: https://www.asotu.com/media/push-back-email
*** We'll be taking a break over the Christmas/New Year period and will be back in action mid-January.That means that although there won't be any new episodes for a few weeks, we'll be taking another look at some of our favourite conversations from 2024. ***If you've spent any time on YouTube, you're probably already aware of this episode's guest and the various projects his channel is involved in — most famously “Project Binky”, a classic Mini running a Toyota Celica GT-Four engine and AWD driveline.Richard Brunning from Bad Obsession Motorsport joins us to down a few cups of tea, talk motorsport, and run through the ins and outs of neverending project cars, the business of operating a popular automotive YouTube channel, and much more.Use “BAD100” to get $100 OFF our HPA Motorsport Fabrication Package:https://hpcdmy.co/fabpackagebRichard, like many guests of this podcast, has his father to blame for his motorsport obsession. Some of his earliest memories involve hanging out in old sheds while his Dad restored vintage vehicles, tickling up RC cars to get the edge in racing, and days spent on the couch watching Formula 1.This early focus on all things automotive drove Richard towards a life that revolved around motorsport, first starting out in kart racing, before moving on to Caterhams, formula cars, and even some Formula Mazda racing in the States. In this episode, Richard spends time talking us through these different forms of motorsport, and discusses how each type of vehicle could be set up, tweaked, and modified within the rules in order to gain more speed.Eventually, Richard's good friend and eventual partner in crime, Nik Blackhurst, enticed Richard back to the UK to help him go rallying, and it was at this point, way back in 1992, that Bad Obsession Motorsport began.Fast forward a good few years, and Richard and Nick were fed up with the car modification TV shows like Pimp My Ride, Monster Garage, and their contemporaries that were on offer at the time — none of them actually showed why and how any of the work was done. This got the pair thinking that they might be able to do better, and with that goal in mind, the Bad Obsession Motorsport YouTube channel was founded.It took a couple of years, but Richard and Nick's channel began picking up steam, not in small part thanks to “Project Binky”, a Toyota Celica GT-4 powered and driven classic Mini. Richard dives deep into this build, answering our burning questions — chiefly ‘Why'? But also “What's taking so long”?This in-depth discussion around the challenges of fitting so much engine and driveline into such a small package is a great look into what it takes to complete a complicated project to a high standard. Lastly, we also spare some time time to touch on the joys of motorsport wiring, ultra-budget racing in the City Car Cup, and making a living out of building cars on YouTube.Follow Bad Obsession Motorsport here:IG: @badobsessionmspFB: Bad Obsession MotorsportYT: Bad Obsession MotorsportWWW: badobsessionmotorsport.co.ukDon't forget, you can use “BAD100” to get $100 OFF our HPA Motorsport Fabrication Package: https://hpcdmy.co/fabpackageb
In this week's buzzing episode, new updated Amazon FBA fees for 2025, the results of Black Friday and Cyber Monday 2024, and reimbursements for coupons for sellers. e're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Updates to 2025 fees for Buy with Prime, Multi-Channel Fulfillment, Amazon Warehousing and Distribution, and Supply Chain by Amazon Managed Service Amazon's Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever https://www.aboutamazon.com/news/retail/black-friday-sales-results-amazon-online-shopping Walmart Marketplace Records Record Black Friday-Cyber Monday Sales https://www.pymnts.com/walmart/2024/walmart-marketplace-records-record-black-friday-cyber-monday-sales/ New Feature to Edit Coupon Discounts Sellers are now able to increase discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and helps you to adjust to changes in inventory levels. Limited-time coupon fee reimbursement for new FBA selection From now through January 31, 2025, sellers will receive an automatic reimbursement of the $0.60-per-redemption coupon fee for coupons on newly launched Fulfilled by Amazon (FBA) selection. The promotion applies to FBA offers on products that first became buyable after November 2, 2024. Reimbursements will be automatically disbursed to your Seller Central account by February 28, 2025. Amazon's note on the recent Product Bundling Policy update This episode also introduces new features from Helium 10, including updates to our Profitability Calculator for TikTok influencer promotions, which could be a game-changer for sellers looking to expand their reach. Additionally, we discuss the innovative Listing Builder AI's keyword performance feature, which offers in-depth insights into keyword usage and optimization strategies, empowering sellers to enhance their Amazon product listings effectively. Tune in again next week to stay ahead in the ever-evolving landscape of Amazon, Walmart, and the E-commerce world. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:45 - 2025 Amazon Fees 04:04 - Biggest Ever Black Friday-Cyber Monday 06:22 - Walmart 3P Record Growth 08:21 - Edit Coupon Discounts 09:05 - Coupon Reimbursements 09:55 - Bundling Policy Update 12:20 - Helium 10 New Feature Alerts 14:01 - Training Tip: Listing Builder - Keyword Performance ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: New Amazon fees for 2025, the results of Black Friday and Cyber Monday, and reimbursements for coupons for some sellers. All of this and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that'll give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Carrie Miller. So, Carrie, take it away and let us know what's buzzing. Carrie Miller: All right, let's go ahead and get into the first article, which is about Amazon fees that are starting in 2025. So there's some more fees that have come out and there are some increases and there are some discounts in fees. So let's go ahead and go over what was posted in Seller Central. Now, in this first section here, they actually talk a lot about all the things that they've done to improve all these different services over the last year, and so you've got all that information. But then, if you scroll further down, it gets into the nitty gritty details, which is what I wanted to share with you today. And so the first thing that they talk about is AWD, which is Amazon Warehouse Distribution, which they seem to want to incentivize sellers to use AWD. And so here is the update A new AWD smart storage option will provide a 10% discount on your AWD storage fees If you maintain sufficient levels of inventory. This discount brings fees down to as low as 43 cents per cubic foot per month, and Amazon will also separate the AWD processing fee into inbound and outbound processing fees, rather than the current approach, which is charging both together. So these changes are effective April 1st of 2025. And for details you can actually go and there's a link there, and so this should be in your seller central. There's a link to more of details about the fees, all right, so the next one is MCD, which is multi-channel distribution. Okay, so MCD outbound transportation fees will move from a fixed fee to a distance-based fee, and this will lower fees for shorter distances and increase them for longer ones. So inventory replenished into Amazon, though, will not be affected by this change and will continue to be charged a fixed transportation fee that they were before and it will not be distance-based. So these changes are going to be effective April 1st of 2025. And then there's also a link still in seller central that will give you a little bit more details on all of that, if you need more information about that. Carrie Miller: Okay, and then the next part. Here it says we're updating the discounts for sellers who choose the supply chain by Amazon managed services to include 20% off of AWD storage fees and 10% off of AWD storage or transportation fees from AWD to FBA. The managed option for supply chain by Amazon provides a simplified experience where Amazon coordinates the end-to-end supply chain logistics, warehousing and fulfillment and these changes are going to be effective April 1st 2025 also, and then you can go in and get more details on that as well. And then MCF, multi-channel fulfillment. I know a lot of people use this. They're actually going to increase their fees by 3.5% on average and they say this is less than the average of 5.9% that some other carriers use. For units with shipping weights of one pound or less. The fees are actually going to remain unchanged for standard delivery speed and for units that exceed one pound, the fee increase will vary depending on the unit size and weight, and these changes are effective January 15th, so a lot sooner of 2025. And for details about the changes, you can actually go to the little link there that they give in uh, in seller central as well. And then the finally, we're going to talk about buy with prime and any fees there, and it looks like buy with prime there's going to be no increase to the buy with prime service fee and fulfillment fees. For some large standard size units it actually is going to decrease. So they're going to continue to offer the one to two day delivery at rates that are comparable to the three to five day standard delivery rates on other carriers, and so it'll still kind of all be the same, but maybe there will be some discounts, so that change is going to be effective January 15th. So you can check for more details in the link that they provided in there as well. Carrie Miller: All right, so let's go ahead and get into the second article of the day, which is about Black Friday, cyber Monday. For Amazon, this is pretty exciting news and I'll just go ahead and share this article and that is that Amazon's Black Friday week and Cyber Monday deals. It was their biggest deals event ever and if we scroll down, we can see a little bit more details in this actual article and it said Amazon announced that it's Black Friday week and Cyber Monday holiday shopping event from November 21st through December 2nd was its biggest ever compared to the same 12 day period ending on Cyber Monday in prior years. The deal event saw record sales and a record number of items sold. And then it actually, if you go further down in this article, it says the black Friday week and cyber Monday holiday shopping event was also the largest ever for independent sellers in Amazon's store, most of which are small, medium sized businesses. More than 60% of sales in Amazon's the Amazon store during the event were from independent sellers, so third party sellers anyone out there who sells on Amazon. Carrie Miller: Was this the story for you? Did you see a huge increase this year in your sales? I think that's pretty interesting to take a look at. And then, if we go further down, it goes to talk about some maybe contributing factors that might've contributed to this being kind of one of the biggest events ever, and it basically has to do with their AI features for customers. They're a powered assistant, rufus, that helps, you know, helps you kind of ask questions and find things quickly, and then they also have AI shopping guides that may, you know, make the decision-making process a little bit easier by the by consolidating the details of the products and breaking down technical terms. And then also Amazon lens, a visual shopping tool that allows you to just identify products with a photo, a screenshot or a barcode, and then Find on Amazon feature that lets shoppers discover comparable products while browsing online. So I think that you know they're pretty happy about the things that they did here for you know, just boosting Amazon sales during this time. So I'm really interested to know, if you're an Amazon seller, was this Black Friday and Cyber Monday your biggest sales year ever? For me, it certainly was. We actually did 32% more than we did last year on Black Friday, Cyber Monday weekend, so we really just calculated that timeframe. So I'm curious to know if you put it in the comments, that would be great. Did you do better or worse this year in for Cyber Monday and Black Friday? Carrie Miller: Okay, so let's go ahead and go to the next article, and that is actually kind of related, and it's Walmart Marketplace. So Walmart Marketplace actually also had record sales in this last Black Friday, cyber Monday, Walmart Marketplace saw its highest ever sales day and also set a single day conversion rate record during the period between November 25th and December 2nd. Walmart goes further on and they say in this article if you can scroll and see, it's at the top here. Walmart says that this record comes as the company's e-commerce business is experiencing substantial growth. During its most recent quarter, that side of the business grew 22%, with Walmart marketplace sales increasing 43%, marking the fifth quarter in a row with more than 30% sales growth. So they're definitely growing. Carrie Miller: I'm curious to know if any of you are actually selling on Walmart and you've seen this growth as well, and you saw a huge increase in what happened on Cyber Monday and Black Friday. In addition, the company if you can just scroll down a little bit more. The company says that the marketplace is also gaining more high income shoppers. During its last quarter, around 75% of the company's market share gains came from households earning upwards of 100,000 annually, and that's actually interesting to note, because I do have people ask me quite often if they should put a higher priced item on there, and it looks like the demographics might be changing, for the online portion at least, so you might be able to sell some higher priced products as well on Walmart. So that should be something to keep an eye on. So for any of you who have kind of like those premium products, it looks like they are selling some of those, and then they further kind of said into this article they said that the these gains create exciting opportunities for premium brands and categories on our marketplace, because higher income customers are showing a higher propensity to spend on both discretionary and grocery purchases, and I think that's really, you know, kind of convenient for a lot of people. They want to buy things kind of all at the same time. So very, very good on Walmart's part to kind of work on combining those. I think it's only a matter of time and you'll see a lot more sales there. All right. Carrie Miller: So the next thing is was also kind of a feature update in seller central, and this is the coupons. Okay, so now the new feature update is that you can actually edit coupons and you weren't able to do this before, but you're now able to increase the discount amounts for active coupons without the need to recreate the coupon. This feature makes it easier for you to manage your promotions and it helps you to adjust to the changes in inventory levels. So if you're selling out, you can kind of work on that. But you have to note, to maintain customer trust, you can only edit coupons to increase discounts. So I don't know how helpful that is for some of you, but that's really the way they made it, so you don't have to kind of recreate the whole thing. Carrie Miller: So the next thing that we want to share about and this is also in Seller Central, that was talked about in Seller Central and it is a limited time coupon fee reimbursement for new FBA selections. So from now until January 31st 2025, you're going to receive an automatic reimbursement for the 60 cent per redemption coupon fee for coupons on newly launched fulfilled by amazon selection. So this is especially helpful for anyone who's like seasonal and you launched a bunch of new things and you did some coupons on there, so you can get reimbursed for those. The promotion applies to FBA offers on products that first became viable after November 2nd 2024 and reimbursements will automatically be dispersed to your seller central account by February 28th of 2025. So anyone who is seasonal and kind of just launched products in this last November, this would be a great thing to take advantage of. I think it actually is. So that's pretty cool information right there, okay. Carrie Miller: And then the next thing and this is the last kind of piece of news, but not the least this is about the Amazon bundling clarification. They kind of put a clarification out because when they announced this in October of 2024, there was a lot of confusion around it. So basically, during that time, amazon updated the product bundling policy for consumables to ensure bundle products are safe, authentic and meet stricter handling standards, and this change reflected the higher safety requirements for items like food, skincare and products for children or pets. And Amazon heard a lot of feedback from sellers that the new policy was really confusing. So we're gonna go into the nitty gritty details of this, all right. So the first thing clarification that they're clarifying is all bundles must be product configurations packaged by the original manufacturer for the brand. For example, you can list a bundle that includes Dawn dish spray and display refills, which was originally packaged by Dawn. However, you cannot list a bundle of Dawn dish spray and dish spray refills that yourself have repackaged. Okay, you also cannot create your own bundle combining Dawn products with gloves, sponges and anything else from other manufacturers. Carrie Miller: And then the next one is about products. Products may be reconfigured and repackaged as bundles if you have a letter of authorization from a brand owner or manufacturer granting permission to repackage. All products in a bundle must belong to the same brand and the bundles must be branded with the same brand name as the products. Okay, so that's something to note. Now we actually had Ashlyn had an insurance. She did a module in our Freedom Ticket 4.0 where she talks more in detail about this topic and you know what not to do because it is a liability and some somewhat against the rules. So if you want to learn more about repackaging stuff, you can actually go check out our bonus modules in Freedom Ticket 4.0 in that course, or actually it's in our regular modules in there, so you can actually see that. Carrie Miller: And then the last thing, but not least, in here that we wanna point out about this bundling is that gift items listed within the gift basket category may contain products from multiple brands that are physically bundled together for customers in a manner suitable for gifting. So there are some exceptions, and so I can see how this could potentially be a little bit confusing. So definitely good to kind of check out this information if you are bundling. This is especially helpful for anyone who's kind of a wholesaler or reseller. Um, so you know what the rules are. So the next thing that I want to do is I'm actually going to show you, uh, some feature updates. So Helium 10, we're always improving and always coming out with new tools and new, new support for sellers, and one thing that we are recommending is that sellers diversify to other platforms. So we have a lot of Walmart content and a lot of Walmart tools. We obviously were Amazon, but then also we wanted to give you some tools for TikTok, and so I'm going to go ahead and show you in here this is our actual, our coffin shelf listing right here. Carrie Miller: But say, you wanted to actually start selling on TikTok shop and sometimes you want to know what the data is for TikTok shop, and so what we actually did is we created a Profitability Calculator for TikTok shop and this is going to help you to take your Amazon products and kind of calculate and see if you could be profitable on TikTok shop. So when you go onto your Amazon listing and pull this, you can see that it pulls in the price and all of the dimensions here and then you can put in your manufacturing costs, you can put in your freight costs and then it gives you a spot here for the commission. So this is what you would pay for influencers to share your products within TikTok shop, and so we put it at 20%. But you know it depends. Sometimes people start at 30%, some people will give 10%, and so you just put that in there to calculate your profitability. You would also want to put your estimated time in storage and kind of storage fees for fulfillment by TikTok, and then you can put any duties and tariffs in here and other costs and you can calculate pretty easily your profit on TikTok. So that is something that you should check out if you haven't started on selling on TikTok, or even if you are and you want to kind of add more products and you want to just see how they would do on TikTok shop, that is a great place to take a look. Carrie Miller: And finally, we are getting into our strategy of the week and I wanted to do the strategy of the week in the Listing Builder AI. We have a lot of really cool features that are in the Listing Builder AI. So I've actually already pulled it up here for you to see, and this is just an example of all the amazing stuff that we have. Just kind of one example and that is keyword performance. So we put in our list here and you can see that you have the root words and then we also have keyword phrases. So you put in the keyword phrases and then it kind of automatically kind of divvies out these one root words to kind of show you what those are. Carrie Miller: But if you want to go in even more detail to see what the keyword performance is, you can actually pull up the keyword performance by clicking on that and it's going to show you all the root words here, so you can see all the root words there. And then you can also see over here. Say, for example, if we check, we want to see all the keyword phrases that have Gothic in it, and so we can kind of check that and hit the filter button and then what you're going to see is all the phrases with coffin in it, and then you can see exactly where it is. It's in the exact phrase exact phrase. You can see it's plural, singular field, field, broad. So it's kind of a broad match there, so not in the exact phrase form. So you can basically check any of these and kind of filter any of these different words that you want to see more details about and how you've used it and where you've used it, and you can also. Carrie Miller: What's something that's great about Listing Builder is you can also go ahead and you know you can pretty much put any listing in here, and so you can put your competitors in here and you can analyze their, their keyword performance and see where they're putting their most important keywords um, in the exact phrase and all that. So, um, it still gives you search volume here, the keyword sales, the click share, the title density and the organic rank of that listing. So it's definitely very helpful and just a good place to kind of see where all of your placements are and it gives you just kind of a good overview to see how well you're optimizing your listing. I think this is an amazing tool that you can use and filter and kind of just see where everything's at. So if you haven't tried it out, you should definitely trust uh, try out our Listing Builder AI. That's just one of the amazing features. There's some other competitor kind of comparison features in there as well. Carrie Miller: All right, so that is all that I have for you this week on the Weekly Buzz. Hopefully this was very helpful. I think we have a lot of great information in here today that you can kind of take a look at and just monitor, but next week Bradley Sutton should be back, so we'll see you again next week to see what's buzzing. Bye, everyone.
Join us for an insightful journey with Joe Sanhanga, a remarkable e-commerce entrepreneur generating millions annually through unique and high-priced products. Listen in as Joe shares his inspiring story from his roots in Zimbabwe to his educational pursuits in the UK and the US, ultimately landing in Las Vegas. His journey began on platforms like Shopify and WordPress, selling distinctive items such as African-style swimsuits and nano tape toys, before discovering the immense potential of Amazon's FBA and FBM models. Through their conversation, Bradley and Joe emphasized the transformative power of networking at conferences like Amazon Accelerate. Explore the strategies behind Joe's successful transition to selling on Amazon, starting with assisting a soil business during the pandemic and leading to the creation of "Wonder Soil," a private-label product on Amazon. Joe's ventures into innovative products like tanning lamps, vitamin D lamps, and seasonal depression lamps highlight the importance of team collaboration and strategic Amazon sales optimization. With aspirations to surpass a $30 million run rate, Joe shares valuable insights into leveraging Amazon's platform to achieve extraordinary growth in niche markets. Discover the challenges and tactics involved in marketing high-priced products, like a $599 lamp, in a competitive landscape dominated by lower-cost alternatives. We discuss the advantages of having larger margins for experimenting with keywords and bidding strategies, alongside the creative approaches necessary to maintain product visibility amidst Amazon's policies. Joe also shares his experiences optimizing advertising strategies, managing warehouse transitions to Amazon's Warehousing and Distribution system, and utilizing tools like Helium 10's Adtomic to automate and enhance PPC strategies. This episode provides a comprehensive view of the perseverance and innovation required to thrive in e-commerce, offering inspiration and actionable advice for sellers at any level. In episode 604 of the Serious Sellers Podcast, Bradley and Joe discuss: 00:28 - E-Commerce Strategies and Global Perspectives 04:54 - Amazon Product Sales Success Story 05:41 - Amazon Brand Growth During COVID 11:37 - Strategies for High Price Point Products 11:50 - Product Pricing and Brand Strategy 15:23 - Optimizing Keywords for Product Sales 18:21 - Amazon Advertising Strategy Discussion 19:14 - Managing $120,000 of Ad Spend With Adtomic 23:49 - Amazon PPC Management Strategies 27:52 - Optimizing Ad Placements to Lower ACoS 30:51 - Pricing Strategy Impact on Sales 32:45 - Warehouse Cost Savings and Amazon Advertising 34:28 - Inventory Management for Amazon Sellers 38:14 - Optimizing Amazon Listings for Conversion 41:17 - Online Presence and Networking ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Today we talked to a $30 million a year seller who is selling, and has sold, some of the most unique products I've ever heard of, including one at a $600 price point, when everybody else is priced at only 40 bucks. How cool is that? Pretty cool, I think. Bradley Sutton: Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. In my travels recently, one of the things I like about going to conferences and it's what I always tell people about is that you know you can meet different people, network with people and find out about their story, and that's kind of like how I structure this whole podcast. But then I actually did that recently at Amazon Accelerate and I'm glad I did it, because I'm glad I did it. As I went to this one mixer that they organized and I was at first, I was like, oh man, I was so drained after that day and I'm like, oh man, it's gonna be a crowded place. I don't like to be in crowded places, but you know what? I'm going to hop on this little lime scooter from my hotel and go over to this restaurant where the event was and I was sitting down talking to some people at the table and then I met today's guest there, Joe. How's it going? Joe: I'm going good. Thanks for having me on. Bradley Sutton: Awesome, awesome. Now, you said you're in Vegas right now. Right? Joe: Yes, we're in Las Vegas, Nevada. Bradley Sutton: Now, that's not a typical Vegas accent you've got. So where were you born and raised? Joe: Yeah, so I was born in Zimbabwe, raised as well in Zimbabwe, then I moved out to England where I spent a lot of my time there doing some education and stuff and then I got tired of the cold being a Zimbabwean. Bradley Sutton: You went to the opposite, then if you went to Vegas, I cannot imagine a more opposite than cold place. Joe: Oh yeah, 100%. I just went on to Google and I was like okay, I want to go somewhere in America, but I need to find somewhere warm. And I think the first thing that came up on the search was Death Valley, but there was nothing over there. So the second thing was Phoenix and Las Vegas. So, I eventually found myself in Las Vegas just because of the ease of doing business. Ability to meet people here is really good. Bradley Sutton: And did you go to university uh over in UK or in the US? Joe: yes, I did university in the UK as well as in the US, so I got an accounting degree back in uh UK um and then in the US, I did a um was a business management degree with some entrepreneurship uh additional to that Bradley Sutton: was it like a unlv or? Joe: I know this was in um in Phoenix in ASU, yeah. Bradley Sutton: ASU, uh, Sun Devil right? Joe: yes, sir, okay, there, you see it. Bradley Sutton: I always test my I don't know. I'm not going to ask you any kind of mascot because from England I don't know anything about England schools, but I know most of the US schools have mascots here. Actually, I'm wearing a. We'll talk about this later. I'm wearing a mascot from a minor league baseball team is my hat. This is called from nearby to Arizona is Albuquerque Isotopes. But the reason I use this today was because this is very similar, this logo, to our Helium 10 Adtomic logo. I know you and I were talking about Adtomic, doesn't it look like the A from Adtomic yeah, Joe: it actually does. Now I see it when you mention it. Bradley Sutton: So that's why I wore this on purpose. There's a method to my madness, but anyways, before we get to Adtomic, talking about Adtomic, I just want to talk about your e-commerce journey. So when you graduated from, after you know, there at ASU, did you get into e-commerce at all, or at what kind of? Joe: So this was actually still back in England , around 2017 is when I kind of got first into my e-commerce kind of journey, which was on Shopify. Specifically, Shopify and WordPress was where I started out and I bought a random course of somebody online, learned all about basically advertising from like Facebook, from Instagram, from Google, sending it to this website and landing pages that we used to do. And then, within being in that realm, I started hearing this FBA term being thrown around. Bradley Sutton: What were you selling on Shopify in those days? Joe: Oh, so I remember we had to go at, we did these other swimsuits that we did African style print swimsuits, and then we also went on and started doing it was like these little tape toys, sort of like double-sided type tape. Yeah, exactly so we were doing those. It's called nano tape, um, so, yeah, that's basically how, how that started and then, Bradley Sutton: and then that's when you, when you kind of like, learned about the amazon, uh potential. Joe: So I heard, obviously, being in that space, I started hearing this word FBA being thrown around uh, the acronym, and you know. Then I went on Google, searched up, okay, what is FBA? And it's some sort of Amazon selling thing. Okay, and then there's FBM as well. So now I'm like, okay, there's these two terms, what is this all about? And that's basically when I started doing my research and I was like, okay, this Amazon thing seems to actually have some stuff to it. And at the time I think the platform is not the way. It's so different now, because sometimes I've got screenshots of my old dashboards and it just looks completely different. So, yeah, that's how I basically then started with Amazon. Bradley Sutton: Did you start selling like your own account, you know, on Amazon, start selling your own products, or did you just start working for other companies that were selling on Amazon? Joe: Yeah, so to begin with I was working with this other lady. She basically had soil and the way we actually started working together was I created a website for her, put on Shopify, to sell the soil, and then she was bagging up the soil to try and get it to consumers, because her business was mainly sending thousand-pound totes to farmers. But she said, how can I get this you know three-pound bag to people that are at home and want to grow some plants and what actually it was? This was around 20. Bradley Sutton: Soil on Amazon, man, when you think you've heard it all. Joe: It's called Wonder Soil. It's actually one of the rivals to Miracle-Gro and we actually I actually raised it to get the Amazon choice badge. We were on Business Insider as one of the top growing brands on amazon too, um, but basically the cool thing about it was we've tried to find a way to get the soil to consumers and everything worked well, because this was during covid, so people were at home, people had nothing to do, and you know people are growing stuff at home, people. You know we're just trying to, yeah, so the product hit at the right time uh, what year is this 2020. Bradley Sutton: Okay. 2020 okay yeah. Oh yeah, I mean that was a good time. Yeah, during covid, people were always are really trying to make their own gardens and stuff like grow their own vegetables and stuff like that okay yeah this is a private label brand or you're reselling um others? Joe: oh, so we actually have manufacturers in China. Uh, that we get all that product for We've actually gotten rid of our warehouse Now. We've gone full into AWD, so we're getting. Bradley Sutton: Let's talk about that a little bit later in the show too. I haven't talked to many people who are doing that, so I'll be interested in that, ok. Joe: Yeah, so that's, that's what that one. And then there's another lamp company, which is pretty funny, is tanning lamps and vitamin D lamps, so we run through those on Amazon as well. Those are actually the only there's a lamp that can give you vitamin D. Bradley Sutton: It's the only lamp the same like the sun. Joe: Yes, you spend five minutes every other day in front of it and it'll give you. And there's studies on YouTube. People use this lamp, where this lady her name is Carnival Doctor on YouTube. She did a study with a lamp for six weeks and her levels went from 20 something to 40 something vitamin D. She feels healthier than ever and it's perfect. It stopped her from having to buy, you know, vitamin D pills and, of course, all those sorts of things. So, yeah, it's the only one, and you get tan at the same time. So now, that's the difference. So, there's two lamps One gives you vitamin D and one gives you a tan, because there are some people that don't want the tanning effect. So that's what it is. So, it's-. Bradley Sutton: Now what if you put this tanning lamp over your miracle magic soil? Are you going to create some like hybrid plant? Oh my, you sell the most interesting things. All right, there's a third account too, Joe: yeah, so it's basically the third account is also in lighting, but this one is seasonal depression lamps where basically you look at it so that one is its own brand. Bradley Sutton: Did you say depression? Yes, depression lamp Like as in I'm very depressed and I'm sad like that word depression. Joe: Yeah, depression, you're sad. What does that have to do with a lamp? So, you look at this lamp for 30 minutes and you become happy. I know it sounds stupid, but minutes and you become happy. I know it sounds stupid, but that one doesn't give you vitamin D. Bradley Sutton: That one doesn't give you vitamin D. Nor a tan. Yeah, you see. Hey, there's a product idea. You got to combine all three and then, oh my goodness, you'd have the most amazing. Joe: That would be powerful. We've had people that have requested you know, do you have one that does both, or this, this, this? But because of FDA regulations, we've had to separate a lot of the things. Bradley Sutton: Is these three separate companies or is it like the same group of people who's all owning all three of these? Joe: So two of the companies is one group of people and the other one is one person. Bradley Sutton: And then, what do you do in these? Joe: So I run just an Amazon account. So I run just an Amazon account. So running the ads, running the listing optimization, making sure the account is obviously hitting the sales numbers, everything that just literally goes through Amazon and inventory everything. Bradley Sutton: What's the overall projected sales for all three combined on Amazon? Joe: So for all three combined, we're looking at 28. We're on pace to do 28 million this year on all three. Bradley Sutton: Will that be your best, our biggest year yet. Joe: Yeah, this would be our biggest year yet. We've seen record numbers in previous months. In previous, like this past quarter, we'd had record sales as well. I know we had our biggest. We had, I think, our first. We had two days in September where we had 100K sales days, which was the first time we've done that. We also had our highest sales days in the past two years. Nine of those days in our top 10 sales were all in September. So we've had record sales. Especially Q3 was really, really amazing. I think we were up about 800K across the board in Q3 alone. So we're on pace to do a really good year and it sets us up for our plan is to do a 2.5 million month at least once this year in total and that will set us up for a run rate for next year. We want to push over to that 30 million stage. Bradley Sutton: If you're like me, maybe you were intimidated about learning how to do Amazon PPC, or maybe you think you just don't have the hours and hours that it takes to download and sort through all of those sponsored ads reports that Amazon produces for you. Adtomic for me allowed me to learn PPC for the first time, and now I'm managing over 150 PPC campaigns across all of my accounts in only two hours a week. Find out how Adtomic can help you level up your PPC game. Visit h10.me forward slash Adtomic for more information. That's h10.me forward slash A-D-T-O-M-I-C. I'm just curious, before we get into some more details about, like, your advertising because I know that's one of the things that is your specialty these lamps that you're doing like, were these kind of like inventions, or? Or there was an existing market of vitamin D lamps or an existing market of lamps that make you happy Like was that an existing keyword or is this something that you're you guys invented and kind of like created the demand for? Joe: So it's actually crazy. You say that is because the first vitamin d lamp started in 1924. It was a guy by Dr. Sperti is his name. He's the guy who made it. He invented it and he started selling it throughout the US. It was a company in Kentucky, um, but he was just selling it out of his own like little warehouse and then eventually he got old um and then sold off for business and then basically that's where we put it online, um to run it through Amazon, and we first were going like, for example, the vitamin D one it's the only lamp that's there. The only competition are these vitamin D pills that you'll see on Amazon. But our price point for the lamp is like 599. And we're competing against people that can buy a bottle for four bucks, five bucks on Amazon. So it's been a pretty interesting game competing against people that can buy, you know, a bottle for four bucks, five bucks on amazon. So it's been a pretty interesting game. But it moves. It moves um on amazon. What's the price of the product? Bradley Sutton: you said 599 599, 599, yeah, wow, uh, I want to. I'm trying to look at, look for it on amazon right now. What's the brand name called? Joe: SpertI s-p-e-r-t-i, and then you'll see vitamin d we got to show the audience this. Bradley Sutton: Okay, oh, my goodness gracious, here it is. Hold on, this is incredible. All right. Joe: That's it and it's right. That's the first one that's popped up against our competition. All those are competitors on the right. Bradley Sutton: So 500 and Sperti. So that was what the doctor's name was. Who? Joe: made this up. Bradley Sutton: Yeah, Dr. Sperti, that was his name yeah, there was a ready demand for this out there. Joe: Oh, huge, because, if you think about it, vitamin D pills are basically the same target market as us. Yeah, so this is just a non-invasive way that you buy and you keep this for a very, very long time. So that's that. So something interesting. As you go through this, this listing, you're not going to see the word vitamin d anywhere on the listing and you'll notice our carousel images, our images on there. we have our box images because amazon actually took us down because our lamp has the word vitamin d on it. Bradley Sutton: ah, yeah, yeah, I see it in the video there, so you don't have vitamin d anywhere in there, but you probably got indexed for the keyword by Amazon. Joe: Exactly so. That's why we use UVB, which is basically the term for vitamin D. So Amazon is not allowing us to use it, even though we're FDA approved and everything. Amazon is just not letting us go for that. Bradley Sutton: I see some of your main keywords. Yeah, vitamin D lamp. Joe: Oh yeah, we can use them in the back. Vitamin D light. Bradley Sutton: Vitamin D therapy lamp, vitamin D light therapy. Now, I'm just curious. I don't talk very often with people who have this high price point. What is different about having a product that's in the hundreds of dollars? Like, do you approach advertising differently, cause it's not like where I mean. You might now you know you, you might get a hundred clicks with no sale, but still you just get one, the 101st click. All of a sudden, that's $600 of revenue. So, so, like, how is it different, uh, with something like this, compared to your, your other products, which I'm assuming is like more you know, regular pricing 10, 20, 30 bucks. Joe: So the cool thing about it is that across all the catalog that I, that I that I run, I have products starting at like five bucks, all the way to this one that has $5.99. So the landscape with this one is totally different. Like you said, you can set up an ad, you'll get 50 clicks at $1.20 CPC and, based on our margins, we're still clean on a sale. If we get one sale, we profit. So the cool thing about it is you just have to be a bit more patient. However, because we have such kind of should I say a big space for those clicks, it allows us to test a lot of keywords in this space and we really kind of exhaust any keyword that's there without having to really be careful, unlike if I was selling a smaller, less priced product, I can't just throw in all the keywords and just you know it'll go crazy if it's like a $60 product. So with this, it gives me that comfortability to go out and bid higher and also it allows me to, like I said, like if you saw on that page where you searched, my competition were those pill bottles that are like five bucks, six bucks, seven bucks, so I can bid above all of those guys. So I ensure that every time you search the keyword I'm going to be first, because there's no way they're going to bid the same amount of dollars. I'm going to bid because their price points are different. However, they can take a loss on a sale because they have repeat products. So people finish that bottle, they come back and buy another With ours. That person buys a lamp and is done. So we obviously have to gauge it to a point whereby, okay, this is our ACOS target and at this A-cost target we're profitable. So that's now how more I manage that one. It's more ACOS targeting, but I'm basically trying to make sure I stand out for every single eyeball that's there because I have the room. Bradley Sutton: So this is interesting because, regardless of the price point, there are similar kind of scenarios where it would be like this they're probably actual keywords of how somebody who's searching for this exact thing is probably very limited Vitamin D lamp or lamp for tanning, you know for your other product, or it's not. Like oh there's you know 5,000 way, you know 5,000 ways that are going to come up in Cerebro to search for this one thing. You're like it's kind of like that way with coffin shelf. If you're looking exactly for a coffin shelf, that's pretty much it, that's it. Coffin shelf or shelf shaped like a coffin, like there's very limited number of words. The other keywords I get sales from is more like the, you know, gothic decor or spooky things. So how are you doing your keyword research? Like using Helium 10 or amazon, for you mentioned you do a lot of testing for targets. So like, where are you coming up with these keywords to test to see if any of them stick? Joe: So that's. It's more like said, I run Cerebro on a lot of those vitamin D bottle and pills and basically a lot of my. So, like I've said, I've exhausted the keyword vitamin D and the more you get long tail with this product, the less traffic you have. You know, for some of the products you can get long tail with a bunch of keywords and you still have traffic. Like, for example, if it's like a Ziploc bag, I can put Ziploc bag for Legos, Ziploc bag for sandwiches, Ziploc bag for this. You know the list is endless and you have traffic with this. Not many people even know this lamp exists. So what I've actually done is sometimes I go and target competitor company names and key names. So if it's like some company that sells a bottle of vitamin D lamps or vitamin D pills, I'll actually target their brand because when I look at their keyword, it's people that are repeat purchases, so it always has traffic. And but because I can bid high on their own company name, I'm going to show up first and I have the room with my price point to show up consistently and eventually, if you're somebody that is very hooked on buying these products, for vitamin D pills, you're going to see my product and think, okay, what is this? Because it's coming up. I've seen it so many times when I come and buy this product that when you read about our process, you then be like, okay, so this is something that actually can benefit me and can work as an alternative for ingested pills and all the other disadvantages that come with that. So that's basically how I find other keywords and start going for those. Bradley Sutton: You know, price game is something nobody ever wants to play, and you're not playing at all, you're doing the opposite. You know, like on some of these keywords I do see some like people ranking for, like vitamin D lamp, but they're, just like you know, $20 products and they're selling thousands of units. But then are you going after those people too, Like the people who are going after that or how? How, how do you still get sales when people can technically get something one 10th the price? People you just got to like, make sure that they know the value of what you, that yours is different. Joe: Yeah, so that's where we have to communicate that through the listing, and it's because a lot of those $20 lamps that you're seeing there, those are not actually vitamin D lamps, those are seasonal depression lamps. So if you're looking at, can you see that Alaska Northern Lights big box on the right where your mouse is? Yes, that's one of the lamps that I sell. That's for seasonal depression. Bradley Sutton: Okay, I was about to click on that, but no, I'm not going to click on the sponsored ad and charge you $3 right there. So good thing I didn't. Joe: But then if you look at to the left, you've got that product. That's 19 bucks. Those are actually seasonal depression lamps, so they don't give off vitamin D. So somebody would purchase that and then they'll realize that doesn't give you vitamin D. So they'll probably return it and then come back to ours. But if they're looking for seasonal depression those would be those ones. Bradley Sutton: This is just an interesting niche. This is kind of fascinating to me. So then, overall, almost $30 million. What are you spending per month? Or what are you paying Amazon for advertising per month? Joe: So monthly. Right now we're spending total across the board with about 120K a month on advertising budget. Bradley Sutton: Advertising. And then, what's your TACoS then? At kind of, is it different per account? Are you looking at your TACoS? Joe: yeah, so the lamp TACoS are, like, I think, close to two percent um, and then uh, because that ACoS is really low, um. However, with uh, with the one that's got the majority of the products, our tacos right now we are sitting at a 5.38. That's what we just closed out at, okay. Okay, our ACoS is at 15 point. I think it was 15.5 is what we ended on in September. We brought that down from a 20 ACoS down to a 15. Our goal was to bring it down to 10, but obviously we've done about 50% of that target. Now, which is hard, you know, if you're spending, you know, over a hundred K. To bring down a cost by 5% is really difficult. So that's, that's where we are. Bradley Sutton: Are you using Adtomic for all of this spend, all of this $120,000 spend? Joe: We've launched. So with Adtomic, we've put in some rules for some SKUs and we're watching that and I actually had a call with Travis, like I said before, to try and we've got different rules for different products and we're trying to see how we can build out those rules in Adtomic. Bradley Sutton: Like rules that you were just using manually, like downloading search term reports. What are some of the rules? Tell me how you run your PPC. Joe: So most of my rules would come into the shipping product, one where basically first rule is identifying the product, pricing. So if it's a bag so let's say Ziploc bag, right, we've got a Ziploc bag, a four by six size. We have different variations. So we have a hundred pack, five hundred pack, thousand pack. The hundred pack could cost maybe 19 bucks, five hundred pack 50 bucks, other one 99 bucks. So based on those, we make rules where if it's the $19 one, we want to start our bids at $0.40 or something like that. Somewhere it makes sense. But then if it's for the 1,000-pack one, we can start off our bidding at $2, $3. And that's because if somebody then buys it it's $99. So it's more of guiding based on that price threshold of the product and getting that rule in. And then, as we keep going, we want to make sure that if it's not getting any spend after two weeks it'll look back and add, you know, 10 cents to it if it's getting too many clicks. And if it gets like 10 clicks at that price, at that um, 44 cents, uh, whatever, 40 cents, um, and no sales, it'll dial it back by five cents or something like that, just to just to start, you know, bringing it back to see what we can get. So those are. Bradley Sutton: So then, instead of basing your rules in Adtomic, like, necessarily on ACoS, you're like doing it on the, the performance, like clicks and. Are you doing impressions at all, or just mainly clicks? Mainly clicks and then sales? What about your keyword harvesting? Did you set up any keyword harvesting rules on your auto or broad campaigns? Yes, and what's your thresholds there? Joe: So with there we do have our keyword harvesting set up and we usually just go in when it shows us. Then we'll add and accept whatever we want to Others we don't and we basically just throw them in. So we have one that right now has some rules and we've been working with the one that keeps the ACoS threshold in different margins. That's been looking good. So we've actually decided that when we've got launch ASINs because we're planning to launch another 42 products, I think it was soon is put those into the ACoS threshold, get those spending. Then, once we've gotten some traction with those, we start messing with the bids ourselves because we look at these in different silos as well in terms of market share. So if it's like tapes, we might not be the biggest player in tapes, so we can't really go out the income on the market. But if it's like Ziploc bags, Celo bags, we have tons of market share. Our brand is known. The moment you see our packaging on our default listings, you know it's us. So we bid higher on those ones to really just take up and kill anybody that's coming in. And we're happy to take up that high bid because people repeat purchase on those ones so we can lose money on the first sale because we can look at the lifetime value of those customers and it makes sense. Bradley Sutton: How many targeting type, different targeting types are you doing per product? You know for me, sometimes a lot of some. I'll have three main keyword ones, at least, obviously, to start, because then I'll cap it and start new ones, but I'll have an exact, you know, like, like atomic calls, a performance campaign. I'll have a broad campaign with broad targets. I'll have an auto, but then I'll also a lot of times have an ASIN targeting campaign, product targeting campaign. I'll also do a sponsor display campaign. I might do a video, two video campaigns, like a keyword video campaign, an ASIN video campaign and then maybe, if I have, you know, three products in a certain brand, I might have a sponsor brand that's feeding a few of those. Like, are you doing all of those or just you're just keeping it to the basic keyword targeting campaigns? What do you guys do so? Joe: So for every ASIN we basically have five different ads and it starts off with broad, which is obviously our broad keywords, and then we'll go to exact keywords where basically we don't start off by putting keywords in the exact. We let you know, get it from helium and atomic and then we put those in uh based on what it's telling us, and then we've got auto testing. So we uh, or it's called a auto cam, just normal campaign, which is obviously we let that run in the order category. Then ASIN testing, where basically we're running targeting that specific category of that product. And the cool thing about those ascent testing is it helps us identify new markets. So let's say we have a variation in poly and plastic packaging and let's say this product is sitting at number two. We might actually take that product. And then let's say we have other products that are like three, four, five, six in that category. We might take the number two product and move it to mailbags. It'll drop the BSR because of its historical performance and its ability to perform. We might actually start testing a different category just to gain more market share in a different category because we know we've kind of succeeded in that one. So that's more for ASIN testing. Then we have ASIN targeting, where we actually we use our Cerebro to get competitors, Black Box to get competitors Then we obviously target those competitors depending on how many reviews they have. So if it's somebody that's got anything less than four stars, what they're targeting you, because most of our products are sitting within the 4.5 to 4.89 range. So anybody below four stars we're targeting you, and then we also use what's it called. Then those are basically the five that we do per ASIN and then we also use what's it called. Then those are basically the five that we do per ASIN. And then we have started testing some display campaigns. We had VCPM running, which was a waste of money really. It was just the attribution was wrong. So what we're doing now is some display campaigns to actually do some retargeting and basically that's where we've got started going. We haven't done much sponsored brands. Things have just really been working in sponsored product for us. Bradley Sutton: Or the auto and maybe broad campaigns. Did you set any atomic rules as far as when to suggest a negative match or like a poor performing search term? Or how are you managing the spend on your auto campaigns? Because you know, sometimes if you just let Amazon do what they want, they'll just show you for all kinds of crazy stuff and they don't care about how much your spend is. So what are you doing to keep your auto campaigns under control? Joe: Yeah, so what we basically do, obviously we have the loose you select the loose substitute compliments and all that type of stuff. We have those like basic keyword rules that we set our bids at where, and we do that based on our pricing. So, depending on the product's price, we'll add in those rules and then basically when Adtomic starts showing whatever negative is in there, we'll go in and either accept the negative and or reject it. And I remember I don't know if it was Travis who told me we don't want to is it reject the negative or something, because it will completely kind of block it out forever or something like that In Adtomic. If you were to do that on a negative, I think it was if you fully approve a negative. So we kind of just watch it and see if it's really a negative and then we test it out. But that's how we kind of do it. So we haven't really put much rules on that side. It's more depending on the price of the product. Bradley Sutton: And then you said for like keyword harvesting, like if an auto finds something like is it just one for you? And then you, hey, I'll go ahead and move it to one of my manual campaigns. Or do you want to see like two or three orders of some new keyword before you put it to your exact campaigns, or what's your threshold there? Joe: Yeah, usually we try and get up to about five, five orders. Um, cause, that's that we've, we've, cause we've had keywords where you might get an order or two, and then it just starts burning money after that. So, yeah, um, we let whatever's winning win and then if something shows promise and you know it comes up with like five orders, uh, that'll be cool and then we'll add it back in. And the cool thing about it is, if it was obviously like the, the lamps, five orders is a bit too many for a keyword. But if it's the Ziploc bags, we know we can easily get those five orders and it justifies because you know that the, the traffic on those is way more than the people that are looking for the lamps. So it just depends on the product as well. Bradley Sutton: What is what brought you from, I forgot what you said like, from 20 to 15 a cost, like? What specific strategies you think? Like, was it something different? You were doing um, or, or you just change the rules, or what. What can you attribute that lowering of ACoS to? Joe: Okay. So basically, we started a KPI where we looked at the number of ACoS campaigns that are above 100% in our account, because I think we have about 4,000 something campaigns running. So basically, when we sorted that out, we would start off with, like, let's say, 40. Then of those 40, that's our priority for the month and basically, we'd look at what the ad type is. We'd look at what the ad type is, we'd look at where the you know impression share is going. Is it top of search, is it product key, is it product pages or is it in the categories? And then basically sometimes we would notice that, let's say, if it's product search for this specific ad, it's showing a way better ACoS but it's not getting as much spend and impressions as this one. But you know, the product page is just spending money. So what we'll do is we'll change the percentage on the impression share to show more on that specific placement that's actually performing the best. And what we realized is a lot of our ACoS started just, you know, dropping for those campaigns where we doubled down. Yes, it might not spend as much, you might not as much traffic, but if our ACoS drops, you know, by 50% on that campaign, that's a win. So that's what we're doing. And then sometimes it's actually where you're getting a bunch of sales at like 60, 70% ACoS from top of search, but this product page placement is at 20% ACoS but it's not getting as much spend. So now we'll move our spend and our impression share more on that product page and reduce the top of search. Even though it cancels out some sales, the profitability of investing in that product placement on the product pages makes more sense. So that's how we've been kind of juggling the placements and it's been helping really well to cut ACoS. Bradley Sutton: When you launch new products. What's your strategy? Is it strictly I mean, like do you have this big audience that you're able to promote to and then they send a lot of traffic that way, or is it 100% with PPC that you're launching products? What's your strategy? Like? Joe: So 100% of PPC. We have been talking about, you know, starting to get an email list together, but, as you know, with Amazon you don't get that information of your customers, so it's very difficult. If we had like a website, then maybe we could leverage that side of it. But, like I said, 100% of all sales is Amazon and unfortunately, we don't have the customer data. So what we usually do is set up our PPC. Sometimes, depending on the market or the product, what we'll use are the deals, if it's promotions, and sometimes we've actually, you know how you can now put price, the strikethrough pricing. So sometimes when we launch a new product, we launch about a few bucks higher than we're actually planning to sell, and that's because we just want to get the featured offer pricing going. And then, once the featured offer has registered onto Amazon, we'll set a strikethrough price at the intended selling price that we want to and then we'll pump up our PPC. Why? Because now our product is showing amongst everybody else to have this discount of like 20% or whatever it is, and that increases our conversion rate because obviously people are seeing this discount. And then sometimes you might actually get the badge that says lowest price in 30 days and on a new launch. That helps quite a lot and basically that's what we do. Then we start pumping PPC and then, once that ends, we actually noticed with another product where we were averaging about, I think it was 0.78 run rate so which is basically close to a sale a day on that product at 24 bucks. We raised the price to 28 bucks so that we could make a strike through at 24. And then at the end of the strike through because after 30 days when you set the strike through it stops the deal, we actually realized that our run rate went to 0.68 at 28 bucks. So we started noticing that the difference in sales were not actually bad from the price going back to four bucks. That's because we just had forgotten to change it back to that 24. So it actually helped us realize like wait, we were still selling at that 28 bucks, so now we just drop it back and when we drop it back to 24 with that strikethrough it just increases the sales and obviously the conversion rate and the ACoS, which allows us more dollars to spend on that product. Bradley Sutton: Before you switched to AWD, did you guys have your own warehouse? Did you have multiple 3PLs, One 3PL? What were you doing? Joe: So we had our own warehouse and basically obviously we're shipping it from China to our warehouse and then from our warehouse to Amazon, and then basically with AWD, and the fees just got out of hand. It kind of priced us out of obviously doing that route, which is why we went with AWD. And it's kind of been our first kind of-. Bradley Sutton: The new fees you're talking about, like the inbound inventory placement fees and things like that, Joe: all that type of stuff, yeah, it kind of really hit us hard. So we realized, and we priced everything up in Seoul, it's way more lucrative to go with AWD, and you have to have Bradley Sutton: Is that AGL too? Or just like? Are you actually having Amazon ship from China or you're shipping it into AWD? Joe: We're shipping it into AWD. Right now, we haven't fully gone into Amazon shipping it from China, but we're shipping it into AWD. And that's basically where we just noticed that economics-wise it just made way more sense to go with AWD. So we took that big step of obviously getting away with our warehouse and now just sending product into AWD. How big was your warehouse? It was pretty big. It was pretty big. I don't know how many square feet on the top of my head. Bradley Sutton: Do you know how much it costs per month? About? Joe: Yeah, it was close to about. I think it was like 25 grand. Bradley Sutton: Oh my goodness, yeah, so we're talking probably 20,000 square feet or above. They're in Vegas. Yeah, it was pretty big. And then how many full-time employees had to run it? Joe: So we had four people there Bradley Sutton: and then now you had to let them go after you close the warehouse. So then it's not just $25,000 a month, but then probably another $10,000 of salary you're saving. Joe: yeah, so there's a big saving, when you look at it, from everything. And we've kept one person I think it was that basically helps us with inventory forecasting and just helping manage kind of the inventory side of AWD. Because right now we've moved into AWD. But some issues we've had with AWD is when FBA goes out of stock there's like a two-week period we've seen that it takes for that transfer of inventory to go into FBA and that's because AWD hasn't learned our sell through rates yet. So right now, for example, Bradley Sutton: you can't control that at all. Like you can't just force AWD to say, hey, I know I'm going to sell more, send more to FBA. Like you have to wait for them to be able to see it. Joe: Yeah. So you can manually send more. But because we have a catalog of 900 products, it'll be very tenacious to look at FBA for all these products and then go to AWD and manually click one. So what we've done is we put the auto replenishment. But because Amazon hasn't learned our products yet, literally, we had a product that had a sell-through rate of I think it was it'll go through about 300, 400 products a month. We ran out of that product and AWD transferred 10 units to FBA and it took two weeks to get those 10 units and those sold out within a day. So it was just the worst and the worst. Bradley Sutton: I got to start you on Helium 10 inventory management, because helium 10 inventory management is created for people who have three PLs and then and then we tell you, all right, set up a new shipment. But theoretically somebody just asked me to say the other day we don't integrate yet with AWD. I know that's on the roadmap, but like a third-party warehouse, like you know how much inventory is there, so you put the number in and then you know what you know. Helium 10 knows what your inventory is in Amazon. And then so we would just tell you the same way hey, it's time to trigger, you know. So I know you said before like hey, yeah, you might not have time to, you know, be checking 800, but that's the whole point of inventory management where you just you know you better send, you know, 500 units in from your warehouse and so, yeah, we'll get you started on that. Joe: Yeah, that would be a lifesaver because this is how it's impacting my ads now. So you know back in the day, if you run out of stock on FBA, your listing is not showing anymore, your ads are not delivering. However, with AWD, if you've got stock, what it's done now is it changes our seller delivery date. So we realize that with this duct tape, Bradley Sutton: and you're conversion like tanks right, because it says like oh, delivery in three weeks or something crazy like that. Joe: So this duct tape product had delivery in two months. I'm not waiting two months to get duct tape. Bradley Sutton: So instead of the listing going dead, it still shows available, but then two months. Joe: So people are clicking on this sponsored ads and they're like, yeah, I'm not waiting two months to get a duct tape, I'm going to the alternative person which is their competitor. So, I'll add just hitting, hitting, hitting, hitting, no sales. And you're like what's going on? And then now when you look at it and it's fine detail, delivers in two months. You're like that's so. Now we've had to end the crazy thing about when you've got 4,000 ads, because you've got five ads SKUs, you can't go and manually turn all those off and then wait until it comes back in stock to turn it back on. So that's been a nightmare as well. Bradley Sutton: Now Interesting, okay. So yeah, it looks like AWD, like overall pretty decent. You save all those fees, probably thousands and thousands of dollars of fees. You're saving tens of thousands of dollars in warehouse, tens of thousands of dollars in warehouse. But on the flip side, you almost have to, you know if, if you're not using Helium 10, um for inventory management, you almost have to like hire another full-time employee just to manage that, depending on how many SKUs you have, or else, or else you're going to lose, you know too much money. It's not just the lost sales, what's advertising, like you said, very good, very good, uh, very good point. Um, if I were to ask you like, all right, hey, end of the day, not everybody can, can have a business that does 30 million a year. What set? What has set you guys, uh, apart? Obviously, you know you have some cool patent and some product. You know for one of them that that nobody else can get. That's been around since 1920, but it's anybody you know. I'm sure there's billions of or millions of businesses that were made a century ago, that that technically you could sell, but that doesn't mean you're going to be a 30 million dollar seller. So what sets you guys apart, would you say? Joe: I think it's that consistency and never give up mentality when you start off a product, because a lot of things that I've seen with other sellers is they're quick to write off a product because they're not profitable with it within the first kind of initial launch phase. And what I've noticed is we stick out with the product and our launches are in strategies here. So we start off with a launch. So, let's say, we're doing zip bags right and we have these zip bags. They're heavy duty, so it's four mil size. When we start off with a zip bag, we're happy to lose some money on that because we know it's repeat purchases. So we now have to calculate and understand okay, this is the frequency of those sales, this is what we expect to come in, what sizes are winning, and basically having the consistency to keep pushing, even though it might not be profitable to start. Eventually, when you start getting those repeat sales, you'll see the profitability come in and that's where those products, when they start winning. You do the exact same thing with new launches and it's, like I said, that consistency to keep doing that with new launches and new launches and new launches has been a game changer. And then also just not being afraid to test Amazon. So you know, like I said with our vitamin D one, we've thrown different keywords in there, we've thrown different words in there, even at times where you get delisted because Amazon said these things don't work or this is, you can't put that writing, so it's. It's helped us push our listing and appear in different places and we always do tracking to see if it's click-through rates, if it's the title. So, for example, some of our titles have our brand name, which is spot and industrial. That's a pretty long brand name and if you look at our uh, a product of ours on mobile devices, our brand name takes up should I? I say, 40% of the title. So a lot of our keywords and use cases don't actually show on mobile. So what we did test was removing the brand name and leading with the use cases and the product keywords and it started converting better because nobody cared what our brand name was. But if they're seeing that zip bag for Legos, for this, for this, and it's heavy duty and it's waterproof, that's what people want to see and it increased our click-through rates, which increased our conversions as well. So stuff like that and they're minute tests. But if you do that on a catalog and with products at a volume, it can be a massive scale. And when you realize that from a potential of okay, we have 800 ASINs, 50% of them increase in conversion rates by just 10, 20% I mean in click-through rates you're bringing in even way more traffic and if you hold your conversion rates, that increases your sales without having to do any change in bids and anything like that. So those key changes allow you to save your dollars but still gain on all that traffic. Bradley Sutton: Now, if I were to ask you your favorite Helium 10 tool, is it Cerebro, is it Adtomic? Is it Magnet? Chrome extension, what is it? Joe: I would say I love the Chrome extension because it helps me. If I go onto a competitor, straight away I see what they're lacking If they don't have 150 characters in their titles, if they don't have enough bullets, if they don't have, you know, enough bullets, if they don't have enough images. So the moment I see a competitor that doesn't check all the boxes that the Helium tool shows, I'm targeting them. Why? Because if you look at my products I have 10, you know most optimized on your thing. Then at the same time I look at keywords and it gives me a breakdown of how much revenue is in this keyword, how much revenue is in this industry. So before we go launch a specific product like we were launching an anti-slip tape because we want to add to our tape ranges so just looking at that, you'll look at that keyword anti-slip tape. It brings in 600 million a month from all these different competitors. Now I can run those competitors through Black Box and I love Black Box as well because it helps me really fine tune what I'm targeting and who I'm looking for. So, I can say they get X amount of revenue monthly with X amount of reviews. Like I said, if they have anything below four, Black Box shows me those people. Those are easy people I can add to my product targeting campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. Campaigns and I know, because our listings are optimized, we'll easily take some sales from those people. So, I would say the listing Blackbox and also the Chrome extension will be my two favorite. Bradley Sutton: All right. If anybody wants to find you on the interwebs out there, like on LinkedIn or somewhere like you open to saying how they can find you guys out there. Joe: Oh yes, of course, on LinkedIn obviously it's just Joe Sanhanga, my name, and then on Instagram it's j.sanhanga, which is my last name, s-a-n-h-a-n-g-a, and that's mostly where I am on social media. But any questions or whatever I can on LinkedIn, you can just pop it in and I'll try and help where I can. Bradley Sutton: Awesome, awesome. Well, thank you so much for coming on the show and hope to see you at an upcoming event soon then.
We're back with another episode of the Weekly Buzz with Helium 10's Principal Brand Evangelist and Walmart Expert, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon's Prime Big Deal Days was the company's biggest October shopping event ever https://www.aboutamazon.com/news/retail/prime-big-deal-days-amazon-fall-october-prime-day Amazon's new AI Shopping Guides make it easier to research product types and buy smarter. https://www.aboutamazon.com/news/retail/amazon-ai-shopping-guides-product-research-recommendations TikTok Rolls Out Automated Ad Targeting Options for the Holidays https://www.socialmediatoday.com/news/tiktok-rolls-out-automated-ad-targeting-options-holidays/729142/ You can now reward customers for engaging with your Amazon ads https://advertising.amazon.com/en-us/resources/whats-new/reward-customers-for-engaging-with-your-ads/ Exciting news from Helium 10 includes the integration of Adtomic into the Diamond plan, offering efficient PPC campaign management with Advertising AI, and introducing a new feature that Helium 10 customers have been asking for for years is finally here! Variation Sales Strength is basically showing you which of the variations have the most sales. And lastly, don't miss our training for the Inventory Heat Maps tool to optimize sales strategies during the holiday season In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:54 - Oct Prime Day Success 02:22 - AI Shopping Guides 03:47 - VISA Verification 04:40 - AWD Too Full? 05:30 - TikTok Auto Ads 07:24 - US-UK Shipment Rates 08:05 - Customer Reward Ads 10:21 - 2024 Holiday Returns 11:01 - Sponsored Display Depreciation 11:45 - New Feature Alerts 14:14 - Freedom Ticket Webinar 14:42 - Elite Workshop in Milan, Italy 15:26 - Training Tip: Inventory Heat Maps ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On Youtube: youtube.com/@Helium10/videos Transcript Carrie Miller: A new feature that Helium 10 customers have been asking for years is finally here. There is a new VAT tax policy that you need to pay attention to. Amazon warehouse distribution might be too full and TikTok rolls out new automated ad targeting this and more. On this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart, e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Now, today, our host is going to be Kerry Miller. So, Kerry, take it away and let us know what's buzzing. Carrie Miller: Let's go ahead and get into the first article. That's October Prime Day Big Deals, and we have an article that was released by Amazon and they announced that prime big deal days was its biggest October shopping event ever. Okay, so that's pretty exciting, especially going into Q4. Here. They said that more prime members shopped compared to last year and took advantage of early holiday deals, marking the kickoff to the holiday season with higher sales and more items sold during the two day event than any previous October shopping event. So that's very good news, I think, for a lot of us sellers. Globally, prime members saved more than $1 billion across millions of deals, including on seasonal merchandise and gifts, so it was definitely a good time for shoppers as well. And if we scroll down a little bit more in this article, it goes on to talk a little bit about the role that AI actually played in this event. So Rufus, which is the generative, ai powered conversational shopping assistant, helped millions of customers in the US answer questions on a variety of shopping needs and products in the Amazon store. Rufus can now help make tailored deal recommendations, making it easier to discover great gift ideas at a discount, and customers also use something else called inspire, which is an in app mobile experience that helps you discover new products with a personalized feed, amazon lens, which is a visual shopping tool that identifies objects and finds similar items on amazon, and then also they have something called the ai shopping guides, which basically leads us into our next article, which is amazon's new ai shopping guides that make it easier to research product types and buy smarter. So let's go ahead and talk a little bit about this. Carrie Miller: So Amazon has actually introduced AI shopping guides to simplify product research by consolidating key information and recommendations for over 100 product types. These guides use generative AI to deliver relevant details and product options quickly, making it generative AI to deliver relevant details and product options quickly, making it easier for customers to make informed purchase decisions. The AI guides are available on Amazon's mobile app and the website and are powered by Amazon's Bedrock large language models, enhancing their ability to offer personalized shopping results. So if you want to go ahead and take a look with me so we can see what this actually looks like, you can see right here that there's actually some recommendations to help shoppers to make better decisions. So, for example, if we go over to this one on the right, it says you know factors to consider the display type, the resolution, all of that great information so you can click on that and get more information about that. Or you can also go down. You can see that you can shop by popular brands, so you can click on the types of brands and then they'll also kind of have overview of the actual product. So this is quite interesting, making it, you know, kind of an interesting AI backed approach to this year's October event. So we'll probably see a lot more of this AI playing a part in the whole finding products, you know, on Amazon for customers. So we'll see how this goes and see how it improves our sales. Carrie Miller: So let's go ahead and get into the next thing and this is kind of word on the street Maybe there isn't really an article about it so I don't have anything to share with you but there are some changes to Amazon VAT or the Visa program. We do have some sources that say that Amazon has actually updated its VAT compliance requirements for sellers. So if you're part of the Amazon VAT information sharing agreement or visa program, amazon is no longer handling VAT compliance verification and now, even if you've already switched over to another provider, which I'm sure many of you already have. Sellers must actually inform Amazon about the change or you're gonna risk suspension, and this affects both US and European sellers, and it's similar to last year's seller verification process, where, when you fail to update the details, it led to account suspension. So you definitely want to take some action. If you need some more information about this, you can actually contact Avask. They're in our partner hub. You can find them at h10.me. Forward slash Avask and they can help answer any of your questions. Carrie Miller: All right, the next story is about Amazon warehouse distribution and whether or not it's actually full, and we're going to say AWD for short, which stands for Amazon warehouse distribution. We have heard from multiple customers in Amazon seller groups that they are getting messages from AWD saying things like this Sorry, this time we don't have enough space available for your inventory. We are unable to accept your shipment due to capacity limit. Try reducing your shipment volume or try again in seven days. Now I think this is a very big issue for AWD if they want sellers to start moving all of their logistics to AWD Now. I know a lot of sellers are trying to take advantage of this and Amazon maybe went pretty quick to market with this, but we really want to know in the comments if you've seen this message and what you're doing about it, and are you going to wait and send an inventory to the warehouse, or what are you going to do? What are your plans? Let us know in the comments below. Carrie Miller: All right for this next story, we have TikTok launching new automated ads. They're rolling them out for the holiday season, so let's go ahead and take a look at the article. So TikTok has announced a new fully automated ad solution called Smart Plus, which will take care of the whole creation from ad creation, placement and bidding process for you. So if we scroll down, you can see a little bit more about what actually the Smart Plus automated ads program is, so you can get more details there. But basically, tiktoks explained it as Smart Plus automates the performance advertising process across targeting, bidding and creative to deliver the right ad to the right person to offer the best performance. Advertisers simply input their assets, budget and targeting goals and smart plus automatically creates or selects the best creative asset. Okay, so basically they're kind of doing everything for you AI run, ai generated. I'm not sure how many of us feel about all this being kind of AI generated and not having any involvement in it, but it is kind of interesting to kind of run some of these ads in addition to the other ads that you might be advertising, and so let's go ahead and look at some of what they're saying. So advertisers using smart web campaigns to optimize for value have actually seen a 52% improvement in the return on ad spend. So that is actually really good news as well. And if we scroll down a little bit more, tiktok is also rolling out GMV Max, which automates TikTok shop campaign creation with the aim of increasing your TikTok shop gross merchandise value. And they further go on to say a little bit more about this down below here. They said GMV Max considerably simplifies ad operations, cutting campaign setup time in half, and allows sellers to reach their audience across all shoppable placements on TikTok, including the for you feed, shop tab and search within a single campaign. So go ahead and check those out. If you haven't checked out the TikTok ads. I definitely think it's a game changer and something you should really be taking advantage of in this Q4 season. Carrie Miller: Okay, next up, amazon global selling. Send rate rejection is happening for the US to UK shipments, so, in a bid to make international shipping more affordable, amazon has actually announced a reduction in send S E N D rates for FBA shipments from the US to the UK, and sellers can now save up to 15% compared to what it was in July. The program offers seamless seller central integration, custom support, competitive rates, door-to-door delivery and shipment tracking, and this move is set to streamline logistics for sellers looking to expand to the UK market, making it easier and more cost-effective to grow their business globally, so might be a really good time to think about expanding to the UK. Okay, this next article. It's from Amazon, and now you can actually reward customers for engaging with your ads. This is quite an interesting and exciting new kind of announcement and I will definitely answer some of your questions that you probably have about this. But Amazon is basically introducing a new feature that allows advertisers to reward customers for engaging with their ads, so now sellers can create campaigns that actually offer incentives like discounts or promotions when customers interact with their ads, making it easier to drive engagement and conversion. Now this innovative approach aims to enhance the customer experience while boosting ad performance, and the integration is designed to be seamless within the Amazon ads platform. Carrie Miller: So if we actually scroll down, you are going to be able to see what this creative looks like, and I'm going to just scroll. There's a little bit about the setup and I want to show you what it looks like. So, basically, what's going to happen is you're going to see within the searches or on your stores, there's these previews where you can get a $5 Amazon credit. So that is going to be kind of a big bold red thing on the actual. You know where people can click and you're going to be able to give that as an incentive for your products. Carrie Miller: And there are probably some questions, like I had. I had I said well, who's going to pay for the $5 credit? Well, the answer is definitely you. So at the very bottom, where it says where do I access it, it says the rewards ads experience is currently available via the Amazon DSP within a component-based creative ad template. Advertisers will be billed for the cost of the distributed or rewards. So there you go, you're going to be paying for those $5 credits or whatever it is that you're going to do. Advertisers also have access to two net new metrics, which is reward grants the number of rewards distributed and reward costs, which is the cost of rewards distributed. These metrics are currently available within the ADSP campaign builder dashboards, but are not available via public API. So definitely go ahead and check it out. That's where you're going to really find all that information. So I am really actually curious to know how many of you think you would use this and do you think you might raise your prices to be able to take advantage of this. It's kind of an interesting thing, especially with margins kind of being a lot lower for a lot of people. So we'll see how that actually turns out. So go ahead and check that out, if you haven't already checked it out. Carrie Miller: Okay, the next story is very important to know, and that is the returns window for Amazon is going to be extended for the 2024 holidays. So Amazon is actually extending its holiday returns window for 2024. Items purchased between November 1st and December 31st of 2024 can be returned until January 31st of 2025, except for Apple products, which have a return deadline of January 15th of 2025. This extended policy applies to all seller fulfilled FBA and Amazon retail orders. Now, while the returns window is longer, eligibility rules remain unchanged, and this extension is aiming to make holiday shopping more convenient for our customers. Okay, and the next piece of news there is a depreciation announcement reminder Sponsored display version two reporting endpoints will shut off October 31st 2024. So Amazon is set to depreciate its sponsored display version 2 reporting endpoints, with a complete shutdown planned for October 31st of 2024. Advertisers should transition to the new version 3 reporting endpoints to continue accessing sponsored display reports. Until then, expect increased throttling on the old version, and amazon encourages feedback on this change through its ads API support page on by October 15th of 2024. So for more details on all that, you can go to amazon's migration page. Carrie Miller: Okay, so all those news stories were very exciting, but I think we have even more exciting news within helium 10 with our new features now. This next feature is something that a lot of people have been asking for, and I am very, very excited to announce it, because I've been asked this question for years actually, and we've been working on it for a long time. So I'm going to go ahead and share my screen. So this is just a search of coffin shelf and what I'm going to do is I'm going to actually go ahead and I'm going to pull our x-ray extension. Okay, so what I want to show you, which is already kind of clearly here, is I basically take this is our Manny's Mysterious Oddities product and I'm just going to expand this down and it's basically going to show us the variation sales strength with a graph. Okay, so this is basically showing you which of the variations have the most sales. So, for example, variation sales strength for this black one is obviously the big seller for us, and then you can see that there's a very, very tiny sliver of the pie here for purple, and then also a very sliver piece of the pie, maybe a little bit more, for the pink. So we can see that the top seller is the black one, then the pink one and then the purple one. So this is some great news and it's really kind of actually a teaser. Really, this is going to be a teaser for something that we're even getting for you even more data. So stay tuned for the launch of that. But in the meantime now you can see which variation, or child variation ASINs have the most sales. Carrie Miller: This next feature announcement for Helium 10 is very exciting, and that is that Atomic is now included in the diamond plan. So now you don't have to pay separately for it, it's going to be all included with the diamond plan, and with that we've actually launched advertising AI. So you know, if you don't know a bunch about PPC or you don't feel very strongly about it, you can actually give Atomic your ASIN and your ACoS goals and that's it. And Helium 10 will create your campaigns and optimize them by itself. So I'm going to actually show you how this works by sharing my screen. Okay, so if you go into Atomic, you're going to click on Atomic and go down here to the bottom, where it's the AI advertising very bottom icon and all you would do is you would click on your product goal and you're going to select your ASIN, say, you're going to do this one, you're going to set your ACoS goal and your daily budget and, if you want to, you can add some keywords in there and then you're going to basically go ahead and launch that campaign. So we're going to go into detail on how sellers can use Adtomic and save time and money in a live workshop with expert Destiny with Sean on the 22nd of October, so mark your calendars for that. We're going to be doing an in-depth PPC webinar, you know, for beginners, to help you to understand and use ad atomic better and more efficiently. Carrie Miller: Next, we actually have an announcement. That is, our monthly freedom ticket training with Kevin King. So Kevin King is actually bringing on Mark Degrassi I'm not actually sure how you say his name, but Mark Degrassi, I think, is how you say it he's going to be actually talking about why branding has always been your biggest marketing problem and how AI is going to solve it. I actually did see him speak at one of Kevin's events and he's very, very good. So to register for this special training, you can go to the link below. Carrie Miller: Okay, and another announcement that we have which is very, very exciting is that our next Helium 10 Elite Workshop is going to be in Milan, Italy, on November 11th. Bradley is going to be speaking there, Mansour is going to be speaking, Jana, who also does kind of listing optimization in other languages, and a few more top level speakers are going to be in attendance and speaking at this event. Elite members actually can go for free. So elite members just need to check the Facebook group for their free code, but everyone else you can actually attend, still for a fee. So just go to h10.me forward slash Milan to get your tickets before it sells out Right now. We have it on an 80% of the regular price special right now. So if you want to buy those tickets. You can go ahead and get them for a reduced price. Carrie Miller: And, last but not least, I'm very excited to go into our training tip of the week, which is our inventory heat maps. Okay, so inventory heat maps are available in helium 10. I'm sharing my screen now and this is actually in profits, and what you would do is you go to the heat maps and you're going to click on inventory heat map. You can change what to whatever product you want. So this is our coffin shelf, so we have our coffin shelf selected and you can actually see where our inventory is located in every single part of the United States right here. So this is a really, really helpful tool, especially going into the holiday season, where you can actually, you know, see where your inventory is. Carrie Miller: And something else that we do have in conjunction with that is the sales heat map, so you can actually see where the majority of your sales are in this heat map and you can go back and say is my inventory kind of matching up with those areas? Or maybe there's some areas where your sales are kind of up or have been in the past, but maybe they are not stocked with inventory. So you can go ahead and stock them with inventory, but go ahead and check out this inventory heat maps. Maybe, if you need some more distribution, you can figure out ways to kind of push inventory to other areas of the US and so that you can expand your reach. That is basically all that we have for this week's episode of the Weekly Buzz. Carrie Miller: So what I would actually like for you to do if you have not done this, we do have a YouTube channel, and so we would love for you to go ahead and subscribe to our YouTube channel. We do lots of great updates, we do the Weekly Buzz on there, but we also have a lot of great training for helium 10 and just selling on Amazon in general. Lots of incredible information. So subscribe to our YouTube channel so that you can be the first to know the up-to-date information about selling on Amazon and other platforms. We look forward to seeing you next week again on the Weekly Buzz. I do believe Bradley will be back, so we'll see you again next week to see what's buzzing.
We're back with another episode of the Weekly Buzz with Helium 10's Senior Evangelist, Shivali Patel. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon Multi-Channel fulfillment (MCF) can now automatically fulfill orders placed on social commerce channels like TikTok, Instagram, and Pinterest using your FBA inventory. You can now offer Subscribe & Save and Reorder coupons on an ASIN at the same time. With this change, you can now offer both Subscribe & Save and Reorder coupons on an ASIN at the same time. Effective September 30, 2024, if Amazon requires you to submit product compliance documents, these must be submitted and approved before you can list the product. Amazon Pharmacy customers can have their medications pre-sorted into packets using this new PillPack feature https://www.aboutamazon.com/news/retail/amazon-pharmacy-pillpack-feature Inbound shipping is now easier with the Amazon Partner Carrier Program's smart carrier options https://sell.amazon.com/blog/announcements/partner-carrier-program-smart-carrier-options Amazon marketplace sellers sue Walmart https://www.nwaonline.com/news/2024/oct/01/amazon-marketplace-sellers-sue-walmart/ Amazon seller-fulfilled heavy and bulky returns https://channelx.world/2024/10/amazon-seller-fulfilled-heavy-and-bulky-returns/ Amazon's recyclable packaging push https://www.packaging-gateway.com/news/amazons-recyclable-packaging-push/ Digital Domain Teams Up with AWS to Scale Autonomous Virtual Human Technology and Introduces Generative AI-Powered Features https://press.aboutamazon.com/aws/2024/9/digital-domain-teams-up-with-aws-to-scale-autonomous-virtual-human-technology-and-introduces-generative-ai-powered-features Amazon is launching its own Shark Tank where winners get to be Amazon sellers https://www.theverge.com/2024/9/30/24258276/amazon-buy-it-now-show-trailer-shark-tank-jb-smoove With the holiday season approaching, we arm you with strategic insights to capitalize on events like Prime Big Deals Day, including essential tips on using Cerebro for effective keyword research. Tune in and stay ahead with these buzzing news and strategies that help your business thrive in the competitive e-commerce landscape. In this episode of the Weekly Buzz by Helium 10, Bradley covers: 00:49 - MCF Expands to Social 02:04 - Dual Coupon Boosts Promotions 03:28 - Compliance Deadline Approaching 04:17 - Holiday Peak FBA Fees Set 05:48 - Pharmacy PillPack 07:00 - Smart Carrier Options Introduced 08:19 - Sellers x Walmart Lawsuit 09:54 - Updated Returns for Bulky Items 11:51 - Sustainable Packaging 12:58 - AWS Powers Autonomous Virtual Humans 15:04 - Shark Tank but for Prime 16:30 - Training: Finding Keywords Your Competitors Top Keywords ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Shivali Patel: Amazon's MCF fulfilling orders for popular social channels, incoming holiday peak fulfillment fees and, finally, that dual coupon feature you've requested being implemented. This and more on this week's episode of the Weekly Buzz. Bradley Sutton: How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Serious Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories that are going on in the Amazon, Walmart and e-commerce world. We highlight the latest new feature alerts from Helium 10, and we review a training tip of the week that will give you serious strategies for serious sellers of any level in the e-commerce world. Today, our host is going to be Shivali Patel and so Shivali, take it away and let us know what's buzzing. Shivali Patel: First up, we have a few news pieces directly from Seller Central News To start. An exciting enhancement to Amazon's Multi-Channel Fulfillment, or MCF. Amazon's MCF now enables sellers to automatically fulfill orders from popular social commerce platforms like TikTok, Instagram and Pinterest using your Fulfillment by Amazon inventory. This means, for those of you that were perhaps manually fulfilling orders up until now for TikTok shop can now transition to more effortlessly expanding your brands, maintaining accurate inventory tracking and quicker order processing. Or imagine just running a promotion on Instagram knowing that your orders are being handled seamlessly through Amazon's system. This can help you capture even more sales opportunities across different channels, keeping you ahead of your competitors. To streamline this process, amazon recommends that you utilize tools like Webby LingSing or Connector by Silk. These platforms can help you connect your social media accounts to your Amazon Seller Central with ease and, in my opinion, a great strategic move to enhance your order fulfillment capabilities, position your business for growth and encourage you to meet customers where they're most active, and that is social channels. Shivali Patel: Then we have Amazon actually just announced its new dual coupon feature that many of you have been requesting. You can now offer both subscribe and save and reorder coupons on the same ASIN. Previously, sellers could only use one coupon per ASIN, which limited promotional strategies, and now eligible customers can choose between a 10% off free order coupon for a one-time purchase or a 20% off subscribe and save coupon for those who want to subscribe for regular deliveries. I can see this making a dent in impacting the quantity of repeat purchases and facilitating brand loyalty, as well as, if you are a seller, the ability to now cater to different purchasing behaviors. This will help you effectively engage your audience. For instance, if a customer is hesitant to commit to a subscription, that reorder coupon can persuade them to try your product without long-term commitment. Meanwhile, customers who value convenience can opt for the subscribe and save option, benefiting from a greater discount. Remember, guys, at the end of the day, promotions are a really great way for you to attract new customers and retain existing ones. By leveraging these dual coupon offerings, you can enhance your marketing efforts, drive sustained sales growth and, at the end of the day, it's about making your customers feel valued and giving them the options that suit their needs. Shivali Patel: Okay, moving on, let's talk about an important compliance update that you need to be aware of, effective September 30th 2024, which is already passed, amazon will now require that any product needing compliance documentation to have these documents submitted and approved before it can be listed in order to uphold the highest safety standards for products sold on Amazon. This is just one additional way for them to ensure that customers are really receiving safe and compliant items. While existing product listings will remain unaffected, new listings cannot go live until the proper documentation has been approved. So make sure that you guys manage this process through your manage all inventory dashboard on seller central and, since they can ask for additional information to verify product safety and compliance at any time, you'll want to check back time to time. Shivali Patel: Speaking of time, as we gear up for the holiday shopping season specifically, there are upcoming 2024 holiday peak fulfillment fees for FBA that you will need to be aware of. From October 15th to January 14th of 2025, you're going to see these seasonal fees applied to all products, reflecting the increased fulfillment and transportation costs during this busy period. This fee structure is similar to what other major carriers charge and it will be consistent across items within the same size band, and this will affect US FBA, Canada FBA, north America remote fulfillment, us multi-channel fulfillment and buy with Prime. I recommend that you guys factor these fees into your pricing strategy. Okay, and especially during the holiday season, when consumer spending typically peaks. The average holiday peak fulfillment fee will remain consistent with last year. However, a new peak fee will apply to products priced below 10 USD. This is for US FBA specifically. While these fees might seem like a hurdle, I want you to keep in mind that Amazon's average FBA fulfillment fees are still about 70% lower than the comparable two-day shipping options offered by third-party logistic providers. And, if needed, the new section does have the detailed rates linked by size and weight on the relevant help pages. So check it out to plan out your inventory and maximize sales during the holiday rush, if you have not already. Shivali Patel: In other news and in an exciting expansion of its services, amazon Pharmacy is enhancing the way that customers manage their medications with the introduction of a new pill pack feature. This service allows customers to have their eligible medications three or more pre-sorted into convenient pill packets, which will then be delivered straight to their door. This updated offering continues the service from PillPackcom acquired by Amazon in 2018, but introduces new savings and a simplified sign of process. Each PillPack is organized and labeled by date and time, making it easier for individuals to adhere to their prescribed routines without the hassle of multiple pill bottles. I don't think any of us like that. Plus, customers can enjoy fast, free delivery right to their homes. I wanted to mention this as part of this week's buzz because, while perhaps it's not directly relevant to you as an e-com seller or service provider, this new service from Amazon Pharmacy could open avenues for partnership or product integration, especially if you offer health-related products. Later down the road, by keeping an eye on how the service evolves, perhaps you'll be able to identify opportunities to align your offerings with Amazon's growing healthcare initiatives. Shivali Patel: What else we also have? Amazon introducing new smart carrier options for sellers using FBA and Amazon Warehousing and Distribution, known as AWD, giving sellers more choice and flexibility when sending inventory to the Amazon network. Available through the Amazon Partner Carrier Program, these options allow sellers to choose their preferred partner carrier and transport method based on dynamic freight-ready dates and cost estimates. This update aims to help sellers like you and I optimize our logistics and expenses, and these new features are integrated into step four of both the send to Amazon workflow and send to Amazon warehousing and distribution workflow. That is a tongue twister when you're trying to say it all in one sentence For less than truckload and full truckload shipments. The Amazon partner carrier program, known for offering reliable shipping services, includes small parcel delivery, LTL, FTL and intermodal shipment options, with savings of up to 25% lower compared to alternatives. So sellers can benefit from lower costs, while those delivering to AWD received additional discounts of 25% on storage and 15% on processing and transportation. I hope that you guys can see this as a valuable opportunity to streamline your inventory management and reduce costs, improving efficiency. Shivali Patel: Okay, then, we have a significant legal development. Four Amazon Marketplace sellers have filed a class action lawsuit against Walmart, seeking $5 million in damages. The lawsuit alleges that Walmart has enabled organized retail crime and racketeering through its third-party vendors by not sufficiently vetting its Marketplace sellers. The complaint filed on September 17th, as written here in US District Court for the District of Delaware, claims that certain third-party sellers on Walmart's platform are engaging in fraudulent practices, buying and reselling products from Amazon vendors in a sophisticated scheme. This practice harms legitimate sellers and allows Walmart to profit from the fees that it collects from these sellers. So I think that this case really underscores the ongoing challenges in maintaining marketplace integrity and the responsibilities of platforms and managing selling ecosystems. So I hope that you're able to recognize, with this case, the importance of just being transparent and ethical in your business practices. It's vital that you guys keep up with the guidelines that these platforms have, and this way you can really protect your brand but also contribute to a healthier marketplace overall. Walmart has until October 10th to respond to a summons that was issued on September 19th and in their statement they indicated they're reviewing the complaint. So, regardless of the outcome, the lawsuit serves as a reminder of the potential risks and the need for the platform to maintain a robust vetting process. Shivali Patel: Reporting hot from channel x. Starting on October 30th 2024, we also have amazon updating the seller fulfilled returns policies for heavy and bulky items in Germany, France, Italy and Spain stores. This aligns with changes already implemented in the UK since August of 2024, and heavy and bulky items are defined as those that weigh over 31.5 kg or have a longest side exceeding 175 centimeters when packed. Sellers will now be required to offer a prepaid return label and home collection service for these returns, along with issuing refunds to customers, while the responsibility for covering return shipping costs remains unchanged. The refund amount will depend on the return reason and timeline, in line with Amazon's existing returns policy. So the introduction of home collection for heavy and bulky item returns aims to provide a consistent returns experience for customers across all those stores. As the service is already available for FBA and seller flex returns, amazon recommends that we review our carrier contracts to ensure that home collection is included and make any sort of necessary updates. Shivali Patel: As a seller, you may want to offer partial refunds or part replacements as an alternative to home collection, provided that it's shared the tracking ID of the replacement part with the customer and that you close out the return request with the reason code return request canceled. To avoid A to Z guarantee claims or impacts on order defect rates, sellers must authorize or deny return requests within 48 hours where the auto is not auto authorized. You also have these additional things to keep in mind, but as you can see here, you can just pause the screen and have a read. Otherwise you can reference this channel X article. I'd love to know do you guys think this will help reduce unnecessary customer claims and improve seller performance across amazon's European stores? Let me know in the chat. We do have just a few more things here. Shivali Patel: It's been a packed week of news as the e-commerce industry continues to expand. Concerns about packaging waste have come to the forefront, prompting amazon to take significant steps towards sustainability. And, in response to the mounting pressure from environmental groups and regulatory bodies, amazon's introduced various recyclable packaging initiatives, one of those being the Frustration-Free Packaging Initiative, designed to ship products in easy-to-open, recyclable packaging, often eliminating the need for additional boxes. Since its launch, amazon reports having removed over 1.5 million tons of waste. I mean that is impressive and it shows a tangible effort for them to reduce waste. Amazon has shifted towards recyclable materials, introducing paper-based mailers that can be easily recycled, curbside, and this shift is part of Amazon's broader commitment to achieve net zero carbon emissions by 2040. As a seller, you can adopt sustainable packaging practices to align with Amazon's initiatives, but also appeal to eco-conscious consumers who prioritize environmental responsibility. Shivali Patel: Up next, we have an article directly from Amazon. According to Amazon's press center, digital Domain, a leader in visual effects and virtual human technology, has announced a collaboration with Amazon Web Services, AWS, to migrate its autonomous virtual human AVH technology to the cloud. This partnership aims to expand the reach and capabilities of AVH technology across industries such as entertainment, gaming, healthcare, hospitality and commercial applications, leveraging AWS's advanced cloud infrastructure, including Amazon's Bedrock for high-performing foundation models, amazon Polly, amongst others, for voice enhancements and for facial recognition. Digital domain is really poised to enhance real-time interaction with virtual humans. Aws's robust security and compliance features will also ensure the integrity and scalability of the AVH platform. This collaboration represents a significant milestone for digital domain following the success of Zoe in 2022. And, with the support of AWS and its cloud infrastructure, I think it's really going to offer AVH technology greater speed, efficiency and global accessibility in many sectors. Shivali Patel: This collaboration does offer potential relevancy for Amazon sellers, particularly in enhancing customer engagement and support For sellers who operate in industries such as e-com, hospitality or any customer-facing business. Integrating virtual human technology can revolutionize how we interact with customers, and so Amazon sellers can really leverage AVH technology for real-time, ai-driven customer interactions, offering personalized and immersive experiences similar to virtual concierge services. This can help improve the efficiency, manage inquiries, provide product recommendations, offer after-sales support. Even so, by utilizing this advanced technology, we can really, as sellers, go in and enhance our brand experiences, boost customer satisfaction and stay competitive in this growing market where AI and machine learning are really taking on a very pivotal role in customer interaction. Lastly, I figured you guys could also appreciate some fun news how many of you have ever watched Shark Tank and how many of you have seen the new trailer for Amazon Prime videos, buy it Now, hosted by JB Smoove? Shivali Patel: The Verge reports that in this unique competition, you're going to have contestants having the opportunity to present their product ideas to a panel of investors and an audience known as the 100, representing potential customers. If a contestant's product is well-received, it's going to be featured in a new section of the Amazon store called Buy it Now. The panel actually includes celebrity guests like Gwyneth Paltrow, Jamie Siminoff, who's the CEO of Door.com, serving as the resident judge, and others. Each episode features a $20,000 prize for one contestant, adding an exciting incentive to the competition. Viewers can access the buy it now store via a QR code shown during the episodes, allowing them to purchase featured products directly. The first three episodes will premiere on October 30th, with a total of 13 episodes airing weekly until January 8th of 2025. Additionally, a companion podcast this is Small Business Behind the Buy will be available starting the day after the show's launch. This initiative not only engages viewers, but also aims to drive sales on Amazon, showcasing products with greater transparency about their origins, their names, their brand story, and creating buzz and excitement around new product launches as the holiday shopping season approaches. Shivali Patel: With that. That is it for this week's news. And, by the way while I didn't mention it, since Bradley's already talked about this in a previous episode Amazon's Prime Big Deals Day sale is also coming up on October 8th and 9th. So I hope that you guys are all squared away to rank at the top of all the keywords you hope to generate sales from. In case you're not, let's just run through one strategy that you can use to capitalize during this time. Let me show you how you can find keywords where your competitors are outranking you. Let's say you're ranked on one of the lower pages, like pages four, five or even just the bottom of page one. Sure, customers searching for niche specific items like coffin shelves underneath the keyword gothic decor may ignore irrelevant results and focus only on the similar products. But also, most people don't even really scroll to page two, which is a clear indicator of why you would want to pay attention to the keywords where your direct competitors might be outperforming you and where you may want to tweak your strategy if you care to be listed at the top half of page one, where all that traffic is. Here's how You're going to want to pay attention to your relative rank against competitors. You can find this metric inside of Cerebro, which is our reverse ASIN keyword research tool, and you are going to begin by putting in a multi-ASIN search. So find a bunch of the Amazon standard identification numbers inside of your niche and go ahead and click get keywords. Shivali Patel: The second thing you're going to do is set a minimum for search volume. I went ahead and inputted in 300. Now the product I'm looking at is actually this automatic chicken water cup. In doing so, I can now filter out those keywords that don't have a lot of search volume associated. There's no right or wrong number for search volume. You can put in something that you feel is good for your niche. The next thing I'll do is input in a relative rank. I went ahead and added in three for minimum, and this is telling me that and this is basically saying that I'm at least number three amongst my competitors. Then go ahead and input in anything else you want and click apply filters. I actually added in a minimum for word count as well as the phrases containing chicken, because I was seeing some additional terms here. Shivali Patel: In doing so, I had a output of 38 filtered keywords and you guys can scroll all the way over to the right hand side and check out the relative rank. If you hover over the number for relative rank, it's actually going to showcase to you where you are stacked up next to your competitors as well as what ranking you are at. For example, for this particular keyword, which is automatic chicken watering system, you can see that our relative rank is position number six compared to our competitors. This means that your product ranks sixth in relative rank for this keyword, and this is the sort of thing that can help you identify keywords where competitors are ahead and make adjustments like increasing sponsored ad spend to improve your ranking, or adding that keyword to your title to rank a lot faster, to prepare for a day like Prime big deals day, or even just put in a CPR campaign into motion where you're selling those products at a discounted rate to rank. Happy sales, you guys.
1. Talking about the 1987 Dodge Omni GLH Shelby Intercooled Turbo car. 2. Why does my 2017 Silverado have no electrical power? 3. Why do my brakes lock up on my Chevy Astro van? 4. Adding fuel injection to a 1979 Ford Truck 5. Why does my Super duty Ford shift hard? 6. Why does my belt squeak? 2019 Silverado 7. Why is my AWD disabled? 2005 Buick Rendezvous
We're back with another episode of the Weekly Buzz with Helium 10's Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10's newest features, and provide a training tip for the week for serious sellers of any level. Amazon just announced dates for its October Prime Day sale — here's what to know https://www.nbcnews.com/select/shopping/amazon-october-prime-day-2024-dates-rcna171355 Walmart announced an anti-Prime Day sale and it's no joke—learn about Walmart Holiday Deals now https://www.usatoday.com/story/money/reviewed/2024/09/19/walmart-holiday-deals/75289574007/ More than half of US Gen Zers are headed to TikTok Shop this season https://www.retaildive.com/news/gen-z-tik-tok-shop-social-media-holiday-purchases/726139/ Amazon small oversize FBA fee reductions https://channelx.world/2024/09/amazon-small-oversize-fba-fee-reductions/ Maximize your brand goals efficiently with goal-based bidding in Amazon DSP https://advertising.amazon.com/en-us/resources/whats-new/amazon-dsp-goal-based-bidding/ 5 new generative AI tools to accelerate seller growth and enhance the customer shopping experience https://www.aboutamazon.com/news/innovation-at-amazon/amazon-generative-ai-seller-growth-shopping-experience In this episode of the Weekly Buzz by Helium 10, Bradley covers: 01:07 - Prime Big Deal Days 03:31 - Walmart Holiday Deals 05:14 - Gen Z Shopping on TikTok 06:25 - FBA Fee Reductions? 07:23 - Goal-Based Bidding in DSP 08:16 - Amazon Supply Chain Updates 09:50 - Buy with Prime Integrations 12:33 - Amazon Shipping App 13:00 - Faster MCF Shipments 13:37 - New Amazon AI Tools 22:11 - New Amazon Analytics Tools 23:24 - More Accelerate Updates 28:17 - Meet Bradley in South Korea 28:30 - More Upcoming Events ► Instagram: instagram.com/serioussellerspodcast ► Free Amazon Seller Chrome Extension: https://h10.me/extension ► Sign Up For Helium 10: https://h10.me/signup (Use SSP10 To Save 10% For Life) ► Learn How To Sell on Amazon: https://h10.me/ft ► Watch The Podcasts On YouTube: youtube.com/@Helium10/videos Transcript Bradley Sutton: Prime Big Deal Days has been officially announced for specific dates. In October, amazon Accelerate had more than 20 new releases and announcements and we're going to go over almost all of them today. This and more on this week's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I am your host, Bradley Sutton, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the new stories and goings on in the Amazon, Walmart, e-commerce world. We also give you training tips of the week and let you know what new things that Helium 10 has that will give you serious strategies for serious sellers of any level in the e-commerce world. Let's see what's buzzing. As a matter of fact, today I don't think we're going to be able to get to any new releases or training tips, because this was the week of Amazon Accelerate. I just got back a couple hours ago and I want to try and like get everything out there while it's fresh in my mind. Hopefully I'm not going to miss anything, but we have got tons and tons to go over today. Bradley Sutton: Let's actually first hop into just non-Accelerate related news. All right, let's go ahead Now. The first news story is from NBC News and it's entitled Amazon just announced dates for its October Prime Day sale. Here's what to know Now. You guys remember a while back, a few months ago, I had predicted when the regular Prime Day was going to be. Somehow, you know, I like use some just I used some just common sense and mathematical things based on dates that Amazon had, and I hit the exact date two months in advance, actually, three months in advance, I think. I hit it Now again. A month ago, I was like you know what, I'm going to go out on a limb and try and guess when Prime big deal days are. Take a look at what I said in August. If, again, I had to pick a date, it would be around October 9th. Now let me show you why. I noticed here that one of my products was eligible for prime big deal days window. So when I went in there, you'll notice and you guys probably have seen this yourself is that there's weeks for regular deals right All the way up to October 6th. Okay, and then the very next one it says is prime big deal days window. So first of all, it pretty much guarantees that prime big deal days is not going to be before October 6th. Bradley Sutton: Now, historically prime big deal days, I think there was another it was called something different in 2022. It was kind of like on the second Tuesday, Wednesday, Thursday of the month. So that's why I'm thinking that, hey, it could be around October 9th, 8th, 9th, 10th, around there We'll see. You've got a lot of time to plan, but at least, again, it is now confirmed. There is another prime big deal days coming. Well, guys, Nostradamus Bradley back at it again, because, look at this prime big deal days was. Well, guys, north stardom is Bradley back at it again, because, look at this prime big deal days was announced on October 8th and 9th. Guess what? I'm gonna make another prediction. I think I know when Black Friday is gonna be hint, hint, wink, wink. That's not a great, uh prediction. I think my prediction days are over two for two, that's it. But anyways, prime big deal days, guys. Bradley Sutton: It's kind of like the second prime day of the year is coming on October 8th and 9th and hopefully you have gone ahead and applied for some deals. If you're going to do it, this might be the time to do Prime Exclusive Discounts. Don't forget, prime Exclusive Discounts aren't free anymore, as we reported on the Weekly Buzz. But whatever the case is, there's going to be a lot more traffic shopping online, and when I say shopping online, it is not just shopping on Amazon for this special day, because take a look at this new story from USA Today. It says Walmart announced an Anti-Prime Day sale, and it's no joke. Learn about Walmart holiday deals now, all right. Bradley Sutton: So this is a new or special kind of discounts that Walmart is putting on. What date is going to be for these deals that will have up to 70% off? You guessed it starting October 8th. So it's kind of funny. Sometimes this Amazon and Walmart are going back and forth, trying to one up each other and make sure they don't have special days. But I think this is actually good for sellers that it's on the same day, because if you're doing deals on one site, you almost have to do deals on the other site because of price matching and things like that. So when Amazon and Walmart dates coincide, it allows you to go ahead and put the same discounts on both, and now you don't have to worry about things like buy box suppression and things like that. Now one difference, though, between prime big deal days and Walmart holiday days is this article says that it starts on the 8th, but it's set to continue through Sunday, October 13th. Now, this is important because, just like I just said, while the first couple of days are going to coincident have to worry about buy box issues. If you keep your Walmart deals going after the 9th and you have like the same maybe product identifier, like a UPC or something like that, it's possible that your buy box on Amazon might suffer if Amazon is price matching Walmart or price checking Walmart, I should say, and they could see that you have a special going on a Walmart but not on Amazon. So something to keep in mind. First couple of days you're good to go. It's kind of good that it's coinciding, but after the 9th, definitely check if you're going to stop your deal on Amazon but not on Walmart. Bradley Sutton: Speaking of holiday deals, there's an interesting article from retaildive.com I guess they did this kind of survey and it says more than half of US Gen Zers are headed to TikTok shop this weekend. It said about 43% of Gen Z shoppers are planning to spend more for their holidays this year compared to 37% of millennials. However, going down deeper, it says, in the US, nearly 54% of Gen Z will find gifts on TikTok shop alone. A third of US respondents will shop for gifts seen on Facebook and Instagram ads. I don't know how that's a poll Like. Do you actually answer a poll saying yes, I plan on buying stuff from ads? So that was kind of weird for me. But however they got this information sounds pretty exact. So they're putting it out there and it says almost a quarter 24% of US Gen Zers will make their purchase through influencer recommendations. So just you know, it's kind of interesting how much the whole landscape of holiday shopping has changed. You know, a couple years ago there was no such thing as TikTok shop, right, you know. So the fact that a lot of people are going to be you know, more than half of a certain demographic are going to be looking on this platform that literally didn't even exist last year is just kind of interesting to me. Bradley Sutton: Next article is coming from Channel X World. It actually has to do with Europe and it's an FBA fee reduction. All right, yeah, I did not say that wrong. It is an FBA fee reduction, not an addition. You know, usually when you hear me talking about FBA fees, it's about some new fee that we're going to have to do. That we're going to have to do. But if you're in selling in pan EU fulfillment, you're going to be able to save from 1.60 pounds up to 1 pound 87 for small oversized products across UK, Germany, France, Italy and Spain. So in those locations, what signifies a small oversize? So Amazon's definition of small oversize is 61 by 46 by 46 centimeters and unit weight has to be less than 1.76 kilograms. And then in Germany there's another set. But hey guys, take a look at this If your product is in this small oversize, you might actually be getting a reduction in fees, believe it or not. Bradley Sutton: One more non-accelerate announcement this week was done by Amazon Advertising, so entitled Maximize Brand Goals Efficiently with Goal-Based Bidding in Amazon DSP. All right. So now when you're doing your brand awareness campaigns, you're going to be able to specify reach and frequency goals and DSP is going to optimize bids automatically in real time to maximize these goals. So, for example, how you get started is you set the goal in DSP to awareness, you set your KPI to reach or frequency, and then you're going to choose a weekly target frequency and then you set your optimization strategy to prioritize spending, full budget and then you hit save. So now you're going to be able to, you know, test out this goal-based bidding. So, um, I know not too many of you are using DSP, but something that maybe talk to your amazon rep to get more information on. Or, if you're using an agency, talk to them to see if this might be good for you all. Bradley Sutton: Right now, let us get into amazon accelerate. Uh, this was my second accelerate um, and there was just tons and tons and tons of things that were released over the three days. Now, on some of these, we're actually going to get a little bit more in depth. I was able to interview some of the product managers at Amazon responsible for some of these, so we're going to go in depth on things like the customer loyalty dashboard and gen AI videos and different things like that in future episodes, but for now, let's just give a brief overview of a lot of the updates. Bradley Sutton: Now, first up, we had supply chain by Amazon updates, all right. So first they were talking about hey, they're unlocking faster delivery speeds that increase sales an average of 20%, they said and now there is an Amazon fully managed option for US sellers to automate the entire supply chain process, so I'm not going to go too much into detail about that. We've talked a little bit about this in previous episodes. Now, multi-channel distribution for Amazon warehousing and distribution, also known as AWD it says it now offers the ability to do custom labeling, allowing you to distribute products in bulk to different sales channels, including other marketplace services. All right, so you know this is something that before you know, like you might not have thought that Amazon would be down to do like helping you, kind of basically like drop ship to other channels, and they're cool with it, with it going to other marketplaces. That's going to be a kind of a theme on some of these announcements I'm going to talk about from Amazon Accelerate. Bradley Sutton: Now, speaking of Amazon logistics and supply chain, there is a lot of MCF and buy with prime announcements. All right, a lot of different enhancements. First of all, if you are using buy with prime on your website, now you are going to be able to accept PayPal payments. All right, you can't do that yet in Amazon, but if you're using the Amazon Buy With Prime, like on your Shopify, WooCommerce, you're going to be able to accept PayPal checkout. So that's going to be pretty cool. And then, actually, starting next year, if you're a Prime member, they're going to be able to link their Amazon account to their PayPal account so that Prime free shipping benefits are available automatically. Another update was, if you are doing Amazon DSP, like we just talked about, you're going to be able to now run ads on Google Shopping ads and TikTok ads all right to drive more traffic to your Buy With Prime enabled options. All right. Bradley Sutton: So here's how this works, if I'm understanding this correctly. So let's say you've got Buy With Prime listings set up. Now, if you recall, buy With Prime it's been around for a while. It's so you can have on your website a literal Buy With Prime badge and you are able to see the shipping time. So, basically, your Shopify customers, if they purchase on your website, they're going to get it delivered from your FBA inventory or MCF inventory. But now if you're running DSP ads the cool thing is they showed a couple examples of this is like in the Google shopping. You know what? You can't link directly to an Amazon listing, all right, you can't put Amazon listings per se into Google shopping. But if you've got your Shopify or WooCommerce or whatever listing there that has the buy with Prime, which basically goes your Amazon inventory. Anyways, you're going to be able to see the shipping time, all right. So, like you know, two, three days shipping. It's going to actually show up in Google Shopping Right, which has not been done before, and also in TikTok advertising. All right, not TikTok shop. We're not talking about buy with Prime inside of TikTok shop. We're talking about that. If you run a TikTok ad, it'll overlay onto a TikTok right. You're going to see that Prime badge right there where it'll say like two days, three days shipping and people can just go ahead and buy it right from that TikTok ad and again, that's going directly to your Amazon Prime inventory. So, pretty cool enhancement. Bradley Sutton: You know, like a few years ago you wouldn't have thought that Amazon is down to like help sellers. You know, sell on other platforms and things like that. You know, like last year, amazon accelerate. The big announcement was how you could have, you know, Shopify integration. You're like that was would have been unheard of just two years ago, you know. And then now we're talking about, you know, integrations now with google shopping, integrations with TikTok shop. So this is, I think, a move in the good uh, in a good direction here. Bradley Sutton: Another supply chain announcement. You know we've talked on the weekly buzz before about how amazon's really pushing their own shipping methods, and so now Amazon has released a new Amazon shipping mobile app. So you know, with these you're going to be able to schedule pickups from your warehouse, oversee inventory across multiple warehouses, receive real time updates on delivery, delivery vehicles and everything. So that's like for those of you who are kind of like using Amazon now, as like you maybe have used UPS or something like that before. Another update was if you're using MCF multi-channel fulfillment you know, historically I think that like the fastest shipping was like four days, but usually five days or more. Now MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF is going to qualify for three day shipping, so pretty cool. If you're using MCF to maybe run your TikTok shop or for your Shopify website, and that's how you're shipping you can now get three day shipping, which is a huge update. Bradley Sutton: Now, that was the main announcements for day one. Let's go skip to day two now, which had a lot more announcements. Go skip to day two now, which had a lot more announcements, and the first one was like five new generative AI tools that are going to be designed for sellers. Let's go over them Now. The first one was a Amazon code name. Right, it says Project Amelia. It says adds a personalized Amazon selling expert for every seller. Bradley Sutton: Now what this new app is going to be doing inside of Seller Central is it's going to be a generative, ai based tool where you can like have conversations with it, like you can say, hey, amazon or Amelia I'm not sure if you have to call it Amelia or you call it Amazon, or whatever the case is. You can be able to ask simple questions like how is my business doing? Which products of mine have sales been down year over year? You can be able to ask simple questions like how is my business doing? Which products of mine? Have sales been down year over year? You're going to be able to ask questions like what is the status of the shipment that I sent to Amazon yesterday? So basically, the things that you would normally do in Seller Central that you would just have to go around on menus to find, and things. A lot more of it now over time. You know it's not going to be rolling out all these things at once, but you're going to be able to start asking this Amelia, uh, project Amelia app, uh, these questions that it's going to go ahead and respond just like generative AI does. Now, not everything is something that I think that all sellers are super excited about. But hey, I'm, I'm, I'm here to just report the news and let's you know, let's give some honest feedback on it and let's see how things play out Now. And let's give some honest feedback on it and let's see how things play out Now. Bradley Sutton: The next thing it was entitled Expanding Generative AI Product Listing Capabilities to Get More Products in Front of Customers Faster. So this is nothing new per se. Amazon had announced last year generative AI ability to just get a picture from a picture or from a brief description, make a listing. Now, the last time I tested it, let's be honest, let's keep it real. Well, this is a no BS podcast, right? Well, it was not that great and I would never actually recommend somebody using that, because you know, like we know, how important keyword optimization, listing optimization with the right keywords is for getting indexed, for being able to run ads, and you're you know the ai back then when it started. There's no way it was going to be able to ever get all of the right keywords from day one in your listing if you're just using it right now. That being said, that was a while back that I use it. Bradley Sutton: I'm very curious as to how it has uh, perhaps improved over time. I still don't understand. I guess can't picture any world in which you, uploading just a picture or two of a product and maybe even one line of text, is going to make sure that Amazon gets all the right keywords. I just can't imagine it, you know, knowing what the status of Gen, you know Gen AI is now, but I got to give it a fair shot, so I'm going to go give it a try in like a little mini case study soon. But anyways, what was released yesterday at Accelerate was now you're going to be able to, even if you do trust the Amazon AI listing creator, instead of just making one listing, you can like have some minimal information on a bulk upload file, and then you can create up to like 10, 20, 30, 50 listings or more, all with generative AI. Bradley Sutton: The next gen AI thing that they talked about was A plus content automatically creates brand storylines that attract customers. So with this, it's actually allowing you to take, like, maybe just your images or your listing, and it's gonna use gen AI to create a plus content just from an image, so like, for example you can see here those of you watching this on YouTube it just took a couple of pictures of some shoe and then now it like put it in these lifestyle setting kind of images, automatically designed directly for your a plus content, for your listing. Not only that, it's generating the text that comes in on the captions inside of A-plus content. So you know, like for people like me, who you know, I use agencies like professionals like AMZ One Step, to make my A+ Content and you know, some people might not be able to afford that. So if you're not able to afford professional agencies to shoot specific content, now you might be able to dabble into this A-plus content. Don't forget that even in Helium 10, we have an A-plus or not an A-plus content generator, but an image generator that you can output in the format of different A-plus content modules as well. But now Amazon is going to have this completely for free. So this is kind of like a cool update that Amazon is going to offer Now. Bradley Sutton: The next one I think most sellers I talk to, and myself too, are the most skeptical about basically it's an announcement where they're saying, hey, they're going to use gen AI to personalize product recommendations that part is cool and descriptions for customers including the title. So, as far as the recommendations go, you know that that's totally fine. Like, like, I don't think that's going to affect us negatively. I think it might be a positive thing. Like, for example, it's going to start basing more things off of the customer shopping activity instead of just offering customers more, like this. Like you've probably seen that when you're shopping on Amazon, it's going to give more specific recommendations, such as gift boxes for Mother's Day or cool deals to improve your curling game. That's the example that they give. Who in the world outside of Canada needs improvement on their curling game? But anyways, this is something that's going to be interesting for their recommendations. Bradley Sutton: But as part of this, there was a kind of like a demo, given that Amazon is going to kind of like redo titles in the search experience. Okay, so it's not necessarily rewriting your titles. You know that that was an announcement done before how Amazon is going to sometimes, you know, change up your title if it doesn't think it's, it's good enough and you can opt out of that program. But this is different. It's like if somebody searches a certain keyword, the way that it sees your title in the search results. Again, this is just the way it's displaying in the search results. It's not actually changing your listing. It could change some words around based on if it thinks that it could cause the customer to be more likely to purchase. Bradley Sutton: Now, this is the one where people are like I'm not sure if we can trust Amazon, you know, to change the title of my product that I spent a lot of work on. So this is one I think we're definitely going to have to see an action, start tracking it to see you know once this starts rolling out. Is this going to negatively or positively affect sellers? Is it going to help your conversion, your click-through rate, or could it potentially hurt it because it just starts putting these random, hallucinating AI words there? This is one of those ones that we're going to have to wait and see the A+ Content. I'm like, hey, go ahead and start using that right now. Guys, I think it's available in most people's accounts. Let's start playing around with that. But anything that has to do with changing titles and keywords, obviously I think a lot of us sellers are a little bit more skeptical about. So let's see how that one works out. Now, another cool thing that you know maybe you're skeptical or not, but I think it's pretty cool because I saw some of it in action is the fifth thing that they're using. Bradley Sutton: Ai is creating highly engaging video ads. So it gave a couple examples, like there was just like a speaker and then it put it in this crazy background with, you know, like a beach, and then not only that, it actually made a video like with waves crashing on the shore. The other example that I really like that it gave was it showed a cup of tea, a pitcher just a pitcher of a cup of tea, with steam coming out of it. Showed a cup of tea, a pitcher, just a pitcher of a cup of tea, with steam coming out of it. But then it totally made it a video Like the background was dynamic and the steam you could actually see it coming out of the cup. So you know, for those of you doing like special video ads sponsor display, sponsor brand ads this is going to be cool. You know like videos work better than just still images. It really conveys emotion better. And now, instead of having to pay tons and tons of money to an agency or have some special 3d modeling. You're going to be able to use generative AI to generate these ads, so that's definitely going to be pretty cool. Bradley Sutton: One thing I neglected to mention from day one I forgot was the drone delivery. All right, so that was a pretty cool announcement where they're like hey, by the end of this decade I'm assuming 2029 or 2030, whatever they assume is the end of the decade they said they expect to have done 500 million drone deliveries. I mean, there hasn't been barely any yet because it's not fully launched, but they're aiming for one hour drone deliveries and to be able to make 500 million of those in the next five years or so. So that's going to be pretty cool to see your you know, maybe coffin shelves being delivered by drone to people's porches. All right, that's going to be pretty cool. Release Next up is something that I'm not going to go too in depth today on, because I actually interviewed the product manager for this tool and it's going to come out in a future podcast in a few weeks. Bradley Sutton: But there's a few new analytical tools that Amazon is launching. You can see some of this information in your dashboard. But one of the cool things is customer journey analytics. It says it helps you spot trends and pain points so you can create strategies to optimize the shopping experience. It says this tool maps an end-to-end view of the customer journey, from awareness to consideration, to intent and purchase. Right, there's going to be enhanced audience tailoring. Right, we've been doing brand tailored promotions for, like you know, abandoned cart customers and different things like that, but now there's going to be even more opportunity to tailor make your promotions to certain audiences. And then the last tool that they announced under this was business planner, an AI power tool that helps you identify opportunities for sales growth. And again the first two like hey, let's go for it. This next one is probably the one that some sellers are a little bit more skeptical on until they actually see it in action, the one that some sellers are a little bit more skeptical on until they actually see it in action, but it's basing it off of what Amazon is going to recommend, that for actions that you might take to help your account. Bradley Sutton: Now there's some other various announcements made after this. I don't have a bunch of slides on it or news articles, but there was somebody who talked about. You know how the counterfeit crimes unit are really cracking down on a review. You know manipulation and sellers who are, you know, opening up fraudulent accounts and attacking other sellers and fake reviews, and it was really cool. A lot of people were applauding over some of the announcements that they made about how they're really trying to crack down on a lot of these black hatters out there, so that was pretty cool. Bradley Sutton: Another department that came up on stage was the customer service department. You know the for seller support, the support department, and you know, at the first part, you know, I think a lot of sellers like, oh, brother, you know what are these guys going to say? This is like the one of the most I hate to use the word, but almost hated departments at Amazon. But I think they got probably some of the most applause during their presentation because they launched a few things where, like now, you can 100% of the time do these chat customer supports where you can get resolution right away instead of going back and forth making emails all the time, and this is going to be pretty cool. Along with the live chat, you're going to be able to share your screen, even live, with an Amazon customer support rep, instead of them asking you to take a screenshot, then you send it and then five hours later you get a reply and they ask for another screenshot. You're going to be able to take care of that stuff live, because it is going to be right there with a share your screen. So that's going to be something I think pretty cool. Bradley Sutton: A lot of sellers were excited about that, and then probably one of the biggest announcements was that there's going to be the ability to connect to specialists. All right, so from what I hear from people that have had a bit in the beta, it's almost like going to Amazon Accelerate and having a seller cafe appointment. By the way, that's like one of the reasons to go to Amazon Accelerate. You can get some of your issues solved in real time with like a specialist, like somebody who really knows what they're doing, as opposed to somebody who I'm sure we've all had experience with, where they're just copying and pasting answers from a knowledge base or something right. But you're going to be able to connect with a specialist and it's going to be able to connect with a specialist and it's going to be way more likely that they're going to know what you're. You know how to fix your problem, because that's like all they deal with, as opposed to they're trying to be jack of all trades. They're going to be specialists with a certain thing, like maybe compliance or something else. By the way, there's a lot of announcements based on compliance too, but that I think a lot of sellers were really applauding about, because you know how many of us have had that frustrating situation where we're trying to get our point across to a customer support rep and it's obvious they have no idea what the heck we're talking about. And then we're having to, like go back and forth over days where now you might be able to get your stuff resolved in minutes with just one person from start to finish. So that was something definitely really cool to look forward to. So that was something definitely really cool to look forward to. Bradley Sutton: Other things is like generative AI, where there's going to be potentially again I talk about good things where it's like, hey, show me the money, like this is great, let's start on this right away. And then there's, you know, some things that are kind of like hey, we maybe need to take a wait and see approach, but there's going to be some generative AI things where you might be able to get stuff solved with just a bot, kind of right, and I know that kind of like is a turnoff for some people. But you know, ai is helping bots get a lot better. But one of the examples they gave was you could like say, hey, I need to change the product dimensions on my product to this by this, by this, and then that gen AI bot, as it were, is going to say, oh yeah, let me go ahead and take care of that for you, all right, without even having to open up a case, without even having to maybe go into your listing to change it there. So that could be pretty cool, but let's see how that works, all right. So that's about it. Bradley Sutton: I probably knocked out about 15, 20 of those announcements. Like I said, in the future, two or three podcast episodes, we're going to go a little bit more in depth on some of these. I also did a recap video with Andrea Marquez, who is the host of the this Is Small Business podcast that's the Amazon hosted podcast and we went over a couple more of these in depth. And then I brought on some Amazon product managers, thanks to the Amazon team, and we're going to go a lot more in depth on some of those analytical tools and some of the gen AI tools. So a lot of exciting things coming to the podcast, a lot of exciting things coming to Amazon. Bradley Sutton: Right, highly recommend guys, if you've never been to an accelerate, mark your calendars. I'm sure it's going to be around the same time next year, maybe around September. You have got to go to this event to like be the first to hear about these, to hear about these special things that are being released by Amazon, to be able to network with 4,000 other sellers. It's kind of like a really unique experience and I had a great time thanks to the Amazon team and thanks to all of you. I met so many of you out there at our Helium 10 booth, and just walking around is really great to connect with a lot of you. So I hope to see you at some future events. Bradley Sutton: Don't forget, next week I'll be at the seller kingdom event in Seoul, Korea, h10.me/sellerkingdom. You'll be able to register for that event at the at the end of October. October 31st, there's going to be an Amazon advertising event in Sydney, Australia, so make sure to come out to that. And then November 11th, we're doing an elite workshop in Milan, Italy. So mark your calendar. If you're in Europe, that is another event you can go to. So, guys, thank you so much for joining us this week. We'll be back next week to see what's buzzing.