Podcasts about wealth creation podcast

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Brief Summary In this episode of the Wealth Creation Podcast, I discuss the growing impact of short videos in engaging wider audiences as attention spans decrease. Repurposing long-form content into bite-sized videos for platforms like YouTube, Facebook, and TikTok boosts viewer engagement. The evolution from static images to dynamic videos underscores the shift in consumer preferences towards more interactive visual content. Structured interviews with clients help create authentic and engaging content for social media, driving website traffic and potential sales. With the surge in social media consumption, businesses have a prime opportunity to connect with their target audience. Consistent content creation and engagement are key to capitalizing on this trend, leading to tangible business outcomes and sustainable growth in the competitive market.   Long Summary In this episode of the Wealth Creation Podcast, I delve into the insights gathered over the last 30 days from various clients spanning diverse sectors. One key learning is the impact of short videos in reaching a wider audience due to decreasing attention spans. By repurposing long-form content into shorter videos for platforms like YouTube, Facebook, and TikTok, the viewer engagement significantly increases. These bite-sized videos tend to attract more views and garner more attention than longer videos, emphasizing the importance of adapting to changing content consumption patterns. Moreover, the discussion transitions to the evolution of content creation from static images to dynamic videos, highlighting the shift in consumer preferences towards more engaging visual content. Strategies such as incorporating moving backgrounds with voiceovers and music in images to create video-like content are proving to be more effective in attracting viewers. The emphasis is on experimentation with different digital marketing techniques to identify what resonates best with the audience and drives traffic towards websites and offers. Furthermore, the episode explores the effectiveness of conducting structured interviews with clients to effortlessly generate authentic and engaging content. Conducting interviews not only aids in extracting valuable insights and stories but also provides a steady stream of content for social media distribution. By systematizing the interview process, businesses can efficiently create engaging content that resonates with their audience and drives website traffic, ultimately leading to potential sales conversions. Additionally, the episode highlights the overall increase in social media consumption across various platforms, signifying a growing opportunity for businesses to connect with their target audience. Despite a slowdown in content sharing, the rise in content consumption indicates a substantial potential for businesses to leverage social media as a platform for brand visibility and engagement. The discussion underscores the importance of consistent content creation and engagement to capitalize on the heightened social media activity and translate it into tangible business outcomes. In conclusion, the episode offers valuable insights into the evolving landscape of digital marketing, emphasizing the significance of adapting content strategies to align with changing consumer behavior. By embracing innovative approaches to content creation, businesses can effectively engage their audience, drive website traffic, and ultimately boost sales. The episode serves as a practical guide for businesses looking to leverage digital marketing tools and techniques to enhance their online presence and achieve sustainable growth in today's competitive market.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Last 30 Days Digital Marketing Learnings - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 68

Brief Summary This podcast episode delves into winning the marketing game by securing a spot in consumers' minds with strategic positioning. Outshining competitors and establishing a strong market presence through comprehensive strategies is crucial. Emphasizing broad visibility and lead generation from diverse sources, the goal is to establish brand dominance in a niche. Consistency in efforts and potential professional guidance for fine-tuning strategies are highlighted for marketing success.   Long Summary In this podcast episode, we delve into the intricacies of winning the marketing game in your business. The key focus is on owning a piece of real estate in a person's mind, ensuring that when they think of a specific service or product, they think of you. It's emphasized that merely showcasing images and videos isn't enough; one must strategically position themselves across multiple platforms to create a lasting impression. The discussion emphasizes the importance of outshining competitors by going above and beyond in marketing efforts. It's highlighted that entrenching oneself in a specific market position makes it easier to defend against competitors. The speaker emphasizes the need for a comprehensive marketing strategy that encompasses various avenues such as leaflet drops, advertising, podcasts, and social media presence. Moreover, the podcast stresses the significance of being visible to a wide audience to solidify brand recognition. The approach suggested includes running targeted ads, appearing on relevant podcasts, and utilizing various marketing channels to saturate the market effectively. The speaker underlines the necessity of reaching a point where leads come in from various sources, indicating a successful marketing strategy. The conversation drives home the point that marketing is about conveying a message, establishing a platform, and maximizing outreach. Metrics like ROI and CTR are acknowledged as essential but not the sole focus. Ultimately, the goal is to establish a prominent presence in the consumer's mind, ensuring that one's brand is the go-to choice in a particular niche. The importance of consistency in marketing efforts is emphasized, along with the potential to seek professional guidance to refine marketing strategies for optimal results.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk   How to win The Marketing Game in your business - The Daniel Latto Podcast Show - Season 9 Episode 67

Brief Summary In this episode, I reflect on the current difficult circumstances many face, citing a poignant post about business insolvency and financial struggles. I discuss the broader challenges from Brexit to the pandemic's impact on small businesses and individuals, exacerbated by factors like Section 24 for property owners and geopolitical tensions. Despite the overwhelming atmosphere, I stress the importance of perseverance and taking small steps forward in the face of adversity. The episode wraps up with a message of resilience and determination, encouraging listeners to share their experiences and keep moving forward in uncertain times.   Long Summary In this podcast episode, I share reflections on the current state of affairs where many individuals are feeling the strain of challenging circumstances. I draw attention to a post I came across from someone who faced business insolvency, financial struggles, and existential questioning. It saddens me to see individuals in such distress, as I understand the turmoil that can accompany such experiences. Reflecting on recent events, from the chaos of Brexit to the challenges brought on by the pandemic, including the lack of adequate support for small business owners, the narrative shifts to the broader socio-political landscape marked by inflation, geopolitical tensions like those in Ukraine, and financial burdens exacerbated by factors like Section 24 for property owners. The cumulative impact of these events has left many feeling overwhelmed and exhausted, yearning for a reprieve, even jesting about welcoming alien overlords to alleviate the current woes. Navigating through these tumultuous times is akin to treading a difficult path, with the analogy of trying to close a business in such unfavorable conditions feeling as tight and arduous as a clenched butthole. The prevailing atmosphere of uncertainty and economic strain is palpable, with businesses shuttering, consumers hesitant to spend, and an overarching sense of unease gripping the populace. Despite these challenges, the message underscores the importance of persevering, of taking one step at a time, whether in moments of brightness or darkness, as the key to moving forward amidst adversity. As the podcast draws to a close, the analogy of continuing to put one foot in front of the other persists, symbolizing resilience and determination in the face of daunting circumstances. Encouraging listeners to share their thoughts and experiences, the episode concludes with a reminder to keep pressing forward, even when the path ahead seems daunting and uncertain.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why people are still healing or trying to heal right now - The Daniel Latto Podcast Show - Season 9 Episode 66

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Now is a great time for property sourcing - The Daniel Latto Podcast Show - Season 9 Episode 65

Brief Summary In this podcast episode, I share insights into leveraging social media strategies effectively for estate agents. Emphasizing the importance of consistency in social media marketing, I discuss how outsourcing social media management can transform an agent's online presence. By focusing on both content creation and strategic redistribution across various platforms, estate agents can enhance visibility and engagement. Exploring tailored content formats and the significance of efficient outsourcing solutions, agents can elevate their digital marketing game and drive traffic to their websites. Visit our website to discover how our services can optimize your social media presence and contribute to business growth through effective digital media strategies.   Long Summary In this podcast episode, I delve into the world of social media strategies for estate agents. As someone deeply involved in the industry, I've noticed the power of leveraging social media to elevate the profiles of estate agents and drive substantial traffic to their websites. The key to success lies in consistency, a principle often overlooked in the fast-paced world of social media marketing. Outsourcing social media management can be a game-changer for estate agents. By capturing images and videos of properties and entrusting them to a specialized company, like ours, these raw materials can be polished with professional intros, music, and distribution across various social media platforms. Whether it's YouTube, Instagram, TikTok, Facebook, LinkedIn, or Twitter, the goal is to maximize visibility through tailored content formats, from short videos to long-form walkthroughs. The crux of effective social media marketing for estate agents doesn't solely rest on content creation but rather on strategic redistribution. Many individuals falter by fixating on producing content without prioritizing its dissemination. The key lies in consistently sharing and repurposing content to maintain audience engagement and expand reach. Running a successful business entails a myriad of responsibilities beyond content creation, emphasizing the need for efficient outsourcing solutions in the digital marketing landscape. For estate agents seeking a comprehensive digital media strategy, exploring our services can offer valuable insights. By examining success stories of our clients and the impact of our tailored content on their businesses, interested agents can gain a deeper understanding of the benefits of strategic social media management. To learn more about how we can enhance your social media presence and drive traffic to your website, simply visit our website, schedule a meeting, and embark on a journey towards maximizing your online visibility and business growth.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to maximise social media if you're an estate agent - The Daniel Latto Podcast Show - Season 9 Episode 64

Brief Summary Today on the Wealth Creation Podcast, we explored key elements of digital marketing content. We emphasized the importance of consistent email communication with both existing and potential clients as a fundamental activity. Additionally, we discussed the power of short videos on platforms like Instagram Reels and TikTok to boost brand visibility and engage a wider audience. It was suggested to create a mix of short videos and images monthly to maintain an active online presence. Repurposing content and utilizing live streams or interviews were highlighted as strategies to enhance credibility and reach. Overall, businesses were advised to stay proactive in adapting their marketing approaches to stand out in the competitive market and achieve growth.   Long Summary Today on the Wealth Creation Podcast, we delved into the crucial aspects of digital marketing content. We explored the significance of engaging with your existing customer base, reaching out to new potential clients, and maintaining communication through email marketing. It was emphasized that consistently emailing your contact list is a fundamental activity that should not be overlooked, regardless of the size of your list. Furthermore, we discussed the power of producing short videos for platforms like Instagram Reels, Facebook Stories, YouTube Shorts, and TikTok to increase brand awareness and capture the attention of a broader audience. The strategy of incorporating short videos into your marketing efforts was suggested as an effective way to pique interest and drive engagement with your content. Moreover, we highlighted the importance of daily content creation, recommending a mix of around 20 short videos and 10 images per month to maintain a consistent online presence and keep your audience engaged. The concept of repurposing content and leveraging live streaming or interviews to further enhance visibility and credibility in the market was also discussed. Ultimately, we stressed the need for businesses to adapt and stay proactive in their marketing strategies to outshine competitors and secure a larger share of the market. By staying consistent with content creation, engaging with customers through various channels, and seeking professional guidance when needed, businesses can position themselves for growth and success in an increasingly competitive landscape.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk What is the absolute bare Monthly minimum for content - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 63

Brief Summary In this episode, I explore the satisfaction of content creation and the benefits of planning ahead. With a diverse range of content, strategic planning helps address audience needs effectively. Repurposing older content can also be valuable when creating new material is challenging. The lasting impact of consistent content keeps engagement high and sustains visibility. Building a robust content library allows for flexibility and enduring brand presence. Embrace the opportunity to plan and strategize content creation for long-term success and audience engagement.   Long Summary In this episode, I delve into the concept of content creation and the immense satisfaction it brings when you wake up knowing that your content is all set for the upcoming weeks or even months. The feeling of having everything lined up in advance is truly unparalleled. It's like laying the groundwork for success and being able to enjoy the fruits of your labor effortlessly. As I reflect on the substantial amount of content we have prepared, ranging from short form videos to blog posts to product videos crafted from stock footage, I realize the power of strategic planning. The key lies in addressing people's challenges and offering solutions tailored to their needs through our content. The sheer volume of content we've accumulated over the years is staggering; it could easily sustain daily postings for an entire year. The potential is vast, with a library of 1,400 pieces waiting to be shared with our audience. The significance of consistent and fresh content cannot be overstated, as it keeps engagement high and attracts new viewers. However, there's also value in repurposing older content that might not have reached its full audience initially. Recycling content is a valid strategy when time constraints prevent the creation of new material. The essence of content creation lies in its ability to maintain a presence even when you're not actively producing, allowing you to take well-deserved breaks without sacrificing visibility or impact. Creating content and scheduling its release strategically enables you to maintain a robust online presence while affording you the flexibility to step back when needed. The beauty of content lies in its enduring nature; it continues to work for you long after it's been created, establishing your brand and engaging with your audience even in your absence. So, seize the opportunity to build your content library, plan ahead, and revel in the freedom that comes with having a well-established content strategy. If you require assistance in content creation, feel free to reach out. Until next time, take care and stay productive.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Having Content Scheduled For The Month Is A Game Changer For Many Businesses - The Daniel Latto Podcast Show - Season 9 Episode 62

Brief Summary Dan explains the rationale behind the decision to stop accepting individual website projects for new clients, focusing instead on existing monthly paying clients to ensure sustainability and better service. By prioritizing ongoing client relationships, the team aims to foster growth and positive outcomes for both the business and clients. Despite initial challenges in turning down immediate projects, the shift towards long-term, high-paying clients is expected to yield favorable results in the future. Dan emphasizes the value of nurturing lasting client partnerships for sustained business growth and success.   Long Summary Dan discusses the reasoning behind their business decision to stop taking on individual website projects for new customers. Despite still catering to existing monthly paying clients, the team realized that dedicating resources to one-off projects was not sustainable. The low income generated from these projects was disproportionate to the amount of time and effort required, diverting attention from loyal, high-paying customers. By shifting focus back to regular clients, they aimed to provide better service and nurture lasting relationships, leading to significant business growth and impressive results for their clients. Dan emphasizes the value of prioritizing ongoing client relationships over quick, one-time transactions. He shares success stories of clients who benefited greatly from ongoing services, achieving substantial revenue increases and impressive online engagement. Dan points out the inefficiency of pursuing small, isolated projects compared to securing long-term, higher-paying clients. Despite the initial difficulty of turning down immediate cash flow opportunities, Dan believes that redirecting efforts towards consistent clients will prove beneficial in the long run. Moreover, Dan discusses a recent experience where a potential client hesitated to commit to a website project, negotiating extensively on price before eventually missing the opportunity altogether due to the team's decision to shift away from such projects. This incident highlights the challenges of balancing short-term gains with long-term business strategies. Dan acknowledges the uncertainty surrounding their decision but remains confident in its potential positive impact on their business growth and client relations. He encourages viewers to evaluate their own business practices and consider the importance of prioritizing long-lasting client partnerships over transient opportunities for financial gain.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why we stopped taking on individual website projects and focussed more on existing clients - The Daniel Latto Podcast Show - Season 9 Episode 61

Brief Summary We delved into the importance of consistent content in business growth strategies, likening the market to a transitional season awaiting renewed confidence. Despite challenges, we emphasized preparing for success to capitalize on future opportunities. Discussing digital marketing in 2024, we explored how recognition aids in trust-building and sales facilitation. Trust is nurtured through ongoing content creation, reducing barriers and enhancing brand reputation. Outsourcing content creation for consistency, coupled with strategic brand visibility, emerged as crucial for sustained growth in the marketplace.   Long Summary The conversation today delved into the importance of regular content in business growth strategies. We navigated through the current challenges faced in the market, likening the business climate to a transitional season between winter and spring, waiting for a new government to instill confidence. Despite the challenging times, we highlighted the significance of positioning one's business for success by being prepared to generate leads when the market rebounds. Moving on to the impact of regular digital marketing content in 2024, we discussed the role of recognition in building trust and facilitating easier sales. Recognizability allows for instant rapport and trust-building, essential components in enhancing a brand's reputation. We explored the concept of brand recognition and its importance in establishing a lasting presence in the market. We then shifted focus to trust-building through consistent content creation, emphasizing the long-term benefits of engaging with the audience over time. By creating touchpoints through content on various platforms, businesses can cultivate trust and familiarity, ultimately reducing barriers to entry and making sales processes smoother. We examined how pre-selling through content leads to easier sales and streamlined customer interactions, setting the stage for fruitful partnerships. Furthermore, the conversation highlighted the challenges of video production and the value of outsourcing content creation to ensure consistency and engagement. Leveraging regular content as a tool for brand visibility and expertise positioning emerged as a key takeaway, underscoring the role it plays in driving business growth. In conclusion, the discussion underscored the need for a strategic approach to content creation and its pivotal role in cementing a strong presence in the market landscape.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Regular Digital Content Marketing Always Wins here's why - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 60

Brief Summary Exploring omnipresent marketing while grabbing cheesecake. Maintaining a presence across multiple platforms simultaneously enhances content accessibility. Implementing this strategy requires dedication, with consistency being key for boosting brand awareness and credibility. Authenticity in content creation fosters genuine connections with the audience. Regular content output increases chances of resonating with potential clients. Marketing is essential for digital impact; commit to long-term strategies for sustained success. Remember the significance of omnipresent marketing while enjoying your sweet treat.   Long Summary I'm diving into the concept of omnipresent marketing while on the way to grab some cheesecake. Being omnipresent means having a presence across various platforms simultaneously. Picture your blog post on Twitter, live stream on YouTube, Instagram reel, stories on Facebook, and long-form content on LinkedIn. This multi-platform approach ensures that your content is accessible to a broad audience. For instance, this video will be available on Spotify, iTunes, YouTube as a podcast, embedded on our website, and shared on all social media channels. Implementing omnipresent marketing can be challenging due to its time-consuming nature. Fortunately, we have a dedicated team managing content distribution, optimization, and engagement for both our content and clients. The effort pays off by increasing brand awareness, attracting potential clients, and fostering credibility. Consistency is key; sporadic bursts of content won't cut it. By maintaining a steady content output, you solidify your presence, build credibility, and establish a connection with your audience. People may interact with your content without necessarily consuming it all, but the consistent visibility leaves an impression of reliability and trustworthiness. Authenticity is paramount; being yourself in your content creation fosters genuine connections with your audience. Putting out abundant content allows people to get to know you, like you, and ultimately do business with you. The more content you produce, the more chances you have to resonate with potential clients and showcase your personality authentically. Some may question the effectiveness of marketing efforts, but cutting back on marketing would be akin to deciding not to breathe. Consistent content creation and distribution are essential for making an impact in the digital landscape. Avoid short-lived attempts and commit to a long-term strategy for sustained success. Marketing and content creation are ongoing processes that require dedication and consistency to yield fruitful results. As I reach the eatery for cheesecake, let's remember the importance of omnipresent marketing as we indulge in this sweet treat.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to be "omni present" when it comes to your marketing - The Daniel Latto Podcast Show - Season 9 Episode 59

Brief Summary In this lecture, I highlight the continued significance of email marketing in the digital realm. Despite concerns about its effectiveness, I stress that emails, when strategically integrated with other platforms, are fundamental for brand awareness and the customer journey. By focusing on quality over quantity, spacing out campaigns, and personalizing content, email marketing can effectively nurture leads and drive conversions. Neglecting this tool means missing out on valuable audience engagement and potential sales.   Long Summary In this lecture, I delve into the relevance of email marketing in today's digital landscape. Many individuals have started to question the efficacy of email campaigns, considering the decline in newsletter engagement. However, I argue that while standalone emails may not directly lead to purchases, they play a significant role in the overall marketing strategy alongside platforms like YouTube, Facebook, Twitter, LinkedIn, and even WhatsApp. The analogy of baking a cake without flour or eggs resonates with the idea that email is a crucial ingredient in the marketing mix. It may not be the sole driver of sales, but it contributes to the overall customer journey and brand awareness. I recommend a strategic approach to email content creation, suggesting that rather than overwhelming oneself with the task of writing numerous emails, focusing on a select few quality emails sent strategically over time can yield better results. By structuring email campaigns in batches and spacing them out over a period, one can maintain consistent communication with the audience without burning out or losing interest. Repurposing content from other platforms for emails can also streamline the process and ensure a steady flow of engaging material. Keeping the email list engaged through personalized questions, updates, and valuable content is key to nurturing leads and eventually converting them into customers. Ultimately, the lecture emphasizes that email marketing is far from obsolete and should be considered a vital component of any digital marketing strategy. Building and maintaining a warm email list can drive traffic, increase brand loyalty, and lead to meaningful interactions with customers. Neglecting email marketing means missing out on a powerful tool for engaging with your audience and driving conversions.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Here's why EMAIL isn't DEAD yet - The Daniel Latto Podcast Show - Season 9 Episode 58

Brief Summary In this episode, I discuss the perils of heavy dependence on third-party platforms in the business realm. A compelling real-life example featuring a hotelier heavily reliant on Booking.com for revenue illustrates the vulnerability when such ties are abruptly severed. The metaphor of "owning the racecourse" underscores the importance of maintaining control over business operations to mitigate risks associated with external platform dependency. Establishing a robust digital presence through controllable channels like dedicated websites is emphasized to safeguard businesses from disruptions and enhance resilience. Diversifying revenue streams and minimizing reliance on external services are advocated as crucial strategies for long-term sustainability and adaptability in a dynamic business landscape.   Long Summary In this episode, I delve into the crucial concept of not owning anything and its implications in the business world. A real-life scenario involving a hotelier's dependency on Booking.com for 80% of their revenue serves as a poignant example. When Booking.com abruptly cuts ties due to non-payment issues, the hotelier faces a staggering loss of income, highlighting the vulnerability of relying heavily on third-party platforms. The narrative underscores the significance of "owning the racecourse," a metaphor symbolizing the control and autonomy one must have over their business operations. The scenario illuminates the risks associated with placing the majority of income generation in the hands of external platforms like social media or online booking services. The vulnerability of being at the mercy of these platforms is evident when they decide to sever ties, leaving businesses in a precarious position. To mitigate such risks, it's essential to establish a strong digital presence through channels that are within one's control, such as a dedicated website. By owning the racecourse, businesses can safeguard themselves against disruptions caused by external circumstances or conflicts with third-party entities. The episode emphasizes the need for diversification in driving traffic and revenue streams, rather than relying on a single platform for the bulk of business operations. Furthermore, the discussion advocates for the creation of a centralized database or platform to reduce reliance on external services like Booking.com. While replicating the scale of such established platforms is challenging, the importance of establishing a degree of independence and control over essential business functions is paramount. By taking ownership of crucial aspects of their operations, businesses can better navigate unexpected challenges and fluctuations in the external landscape. In essence, the episode serves as a cautionary tale, urging businesses to prioritize resilience, independence, and strategic foresight in their operational strategies. By recognizing the risks associated with overreliance on external platforms and taking proactive steps to fortify their own digital infrastructure, businesses can enhance their long-term sustainability and adaptability in an ever-evolving business environment.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk When you should be using google pay per click, and when you shouldn't ? - The Daniel Latto Podcast Show - Season 9 Episode 57

Brief Summary In this episode, we explore strategies for enhancing wealth, income, and free time efficiently on the Wealth Creation Podcast and the Business Growth Show with Dan Latto. We discuss the importance of seizing opportunities, creating compelling content, building relationships with the audience, and mastering the art of follow-up to nurture leads and maintain customer connections. Emphasizing the human aspect of business through face-to-face interactions and networking, we stress the significance of proactive marketing and relationship-building for success in the evolving business landscape. Join us on this journey towards financial prosperity and impactful change.   Long Summary In this episode, we dive into strategies to enhance your wealth, income, and free time efficiently. Join us on the Wealth Creation Podcast and the Business Growth Show with Dan Latto. As we project the future of interest rates and economic landscapes, it becomes imperative to be proactive in our business endeavors. To thrive in the upcoming years, we must seize opportunities and revolutionize the way we approach business growth. By creating compelling content, whether through interviews, videos, or engaging posts, we can captivate our audience and expand our reach significantly. Delving into relationship-building, we explore the importance of connecting with our audience on a deeper level to foster loyalty and engagement. Moreover, the art of follow-up plays a crucial role in nurturing leads and maintaining customer relationships. By strategizing consistent email communication and personalized outreach, we can solidify our presence in the market. Embracing the human aspect of business, we emphasize the significance of face-to-face interactions, virtual meetings, and networking events to forge lasting connections and drive tangible results. In essence, by aligning our efforts with a proactive approach to marketing, outreach, and relationship-building, we can position ourselves for success in the dynamic business landscape of 2024 and beyond. Let's embark on this journey together, driving impactful change and achieving financial prosperity. Thank you for tuning in, and remember, your success story begins now.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Get On The Attack With Your Business - Market Like Crazy ! - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 56

Brief Summary In this episode of the Daniel Latto Podcast Show, we are excited to announce the addition of a new web design manager to our team, enhancing our capabilities in setting up e-commerce websites. With this new addition, I can now focus on growing the business and exploring opportunities, while ensuring exceptional customer experiences. Our tailored web design services have already proven successful, such as with a client who saw significant sales through the website we built. The new manager in Leeds brings valuable expertise, strengthening our operations and setting the stage for future success. For those in need of web design services, feel free to reach out for a consultation to boost your online presence and drive business results. Thank you for tuning in!   Long Summary In this episode of the Daniel Latto Podcast Show, we celebrate the addition of a new web design manager to our team. As a content marketing agency that offers services in web design, Facebook ads, and more, this expansion allows us to deepen our expertise in setting up e-commerce websites. With the new web design manager onboard, I am now able to step back from the day-to-day operations and focus on growing the business, enhancing customer experiences, and exploring new opportunities for our clients. Our web design services serve as the entry point for many clients who eventually benefit from our comprehensive marketing strategies. For instance, a recent client who initially sought business coaching ended up generating significant sales through a WooCommerce-based website we built for them. This success story underscores the importance of a well-designed website as a crucial element in a broader marketing funnel. By tailoring our services to meet the unique needs of each client, we can deliver outstanding results and foster long-lasting relationships. The new web design manager, based in Leeds, brings a wealth of experience to our team. Their presence not only strengthens our web design capabilities but also enhances our operational efficiency. By refining our existing processes and implementing best practices, we are better positioned to meet and exceed our clients' expectations. This strategic move aligns with our vision for business growth and sets the stage for continued success in 2024 and beyond. I am thrilled about the opportunities this expansion brings and look forward to collaborating with our clients to achieve their goals. If you are in need of website design services or looking to update your existing site, feel free to reach out for a consultation. We are here to support you in enhancing your online presence and driving results for your business. Thank you for tuning in, and I look forward to connecting with you soon.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk We've got a new Web Design Manager - The Daniel Latto Podcast Show - Season 9 Episode 55

Brief Summary Join us on this episode of the Daniel Latto Podcast Show, where we delve into the risks of relying too heavily on third-party platforms for business success. We share a cautionary tale of a hotelier's sudden revenue loss after being cut off by Booking.com, stressing the importance of owning your digital racecourse. By diversifying traffic sources and maintaining a robust website as a central hub, businesses can safeguard against disruptions and conflicts that threaten their income. We discuss proactive strategies like creating personal booking platforms to reduce reliance on external entities and enhance long-term sustainability. Take charge of your online presence and revenue streams to navigate the digital business landscape confidently and securely.   Long Summary In this episode of the Daniel Latto Podcast Show, we delve into the critical importance of not becoming overly reliant on third-party platforms for your business's success. We open with a cautionary tale of a hotelier heavily dependent on Booking.com, which abruptly closed their account due to unpaid commissions, resulting in an immediate loss of 80% of their revenue. This scenario serves as a stark reminder of the vulnerability that comes with entrusting a significant portion of your income to external platforms. The narrative pivots to emphasize the concept of "owning the racecourse," highlighting the inherent risks associated with placing your business's fate in the hands of platforms you do not control. Drawing parallels between the hotelier's predicament and potential risks on social media platforms, we stress the necessity of diversifying traffic sources and establishing a robust online presence that you own and manage independently. We underscore the essentiality of owning and maintaining your website as a central hub for your online activities, irrespective of your engagements on social media platforms. By securing a centralized database and exploring alternative channels to drive traffic, businesses can mitigate the perils associated with overreliance on any single platform, thereby safeguarding against sudden disruptions or conflicts that could jeopardize their revenue streams. Furthermore, we advocate for proactive measures to fortify your business's resilience, such as potentially creating your own booking platform akin to Booking.com to reduce dependency on external entities. While acknowledging the challenges inherent in such endeavors, we underscore the potential benefits of owning the infrastructure that drives your business, thus minimizing external vulnerabilities and enhancing your long-term sustainability. As we conclude, we reiterate the overarching message of taking ownership of your online presence and revenue streams, emphasizing the proactive steps necessary to mitigate risks and secure your business's future prosperity. By heeding these insights and actively diversifying your digital footprint, you can navigate the ever-evolving landscape of online business with greater confidence and resilience.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk The reality is ... you don't own anything - The Daniel Latto Podcast Show - Season 9 Episode 54

Brief Summary In this episode of the Wealth Creation Podcast, we explore strategies for boosting income and creating more free time. We dive into the power of paid advertising as a catalyst for learning and results, stressing the importance of constant testing and refining to resonate with the target audience. Building a trustworthy brand alongside paid ads is key, leveraging organic content to showcase authenticity and engage potential clients. We also tackle the significance of optimizing landing pages through split testing for enhanced user experience. Additionally, we discuss the critical role of follow-up strategies in converting leads into loyal customers and maintaining lasting relationships. Ultimately, we advocate seeking professional support to streamline marketing and sales efforts for sustainable growth and success. Connect with us for personalized guidance and further insights.   Long Summary In this episode of the Wealth Creation Podcast, Dan delves into strategies for increasing income and time off. He commences by highlighting the importance of paid ads for accelerating learning and results, emphasizing the iterative process of testing and refining advertisements to determine what resonates best with the target audience. The trial and error involved in identifying successful ads is crucial, as it leads to optimizing outcomes and shortening the time needed to achieve desired results. Moving on, Dan underscores the significance of brand building in parallel with paid advertising. Establishing trust through brand presence and credibility is essential for attracting and retaining customers. He stresses the value of organic content complementing paid ads, as it helps showcase authenticity and engage potential clients beyond existing followers. Transitioning to the topic of landing pages, Dan shares insights from his own experience in creating and testing various landing page formats. He advises on the importance of split testing different versions to determine the most effective layout for conversion. By iteratively refining landing pages, businesses can enhance their lead generation efforts and improve the overall user experience. Furthermore, Dan emphasizes the crucial role of follow-up strategies in nurturing leads and maximizing conversion rates. He outlines a structured approach to pre-appointment and post-appointment communication, including reminders, confirmations, and personalized follow-ups. By implementing a comprehensive follow-up system, businesses can increase the likelihood of converting leads into customers and building long-term relationships. In conclusion, Dan encourages listeners to seek professional guidance and support to streamline their marketing and sales efforts effectively. By adopting a strategic approach that encompasses paid advertising, brand building, landing page optimization, and robust follow-up procedures, businesses can drive growth and achieve sustainable success. For personalized advice and further discussion on these topics, Dan invites listeners to connect through the provided link.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk 4 parts to getting more sales leads for your business - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 53

Brief Summary In this episode of the Daniel Latto Podcast Show, we explore the essential strategies for enhancing sales processes. The emphasis is on the value of human interaction in sales, particularly the effectiveness of engaging directly with potential clients through personalized phone conversations. The discussion challenges the misconception of complete automation in sales, stressing the necessity of personal connections and understanding clients' needs for successful deal closure. By actively listening, empathizing, and offering tailored solutions, businesses can establish trust, drive sales, and foster lasting customer relationships. Long Summary In this episode of the Daniel Latto Podcast Show, we dive into the crucial aspect of improving sales processes. One key point highlighted is the tendency to automate tasks that should involve human interaction, especially in the sales domain. It's emphasized that a simple yet highly effective method to enhance sales outcomes is by engaging directly with potential clients over the phone. By speaking to them, understanding their needs, and offering tailored solutions, the chances of closing deals significantly improve. The discussion brings to light the common misconception of trying to automate the sales process entirely. It's pointed out that successfully closing sales cannot be achieved solely through automated systems without personalized interaction. The importance of human connection and understanding clients' requirements is emphasized as a fundamental pillar of successful sales strategies. The speaker shares insights on the necessity of shifting focus towards genuine conversations and meaningful interactions rather than solely relying on automated email sequences or website forms. Furthermore, the podcast underscores the significance of proactively reaching out to customers, addressing their specific needs, and providing solutions that address their pain points. By adopting a customer-centric approach and focusing on genuinely assisting individuals, businesses can establish stronger relationships and drive more sales. The speaker emphasizes the role of empathy, understanding, and problem-solving in the sales process, highlighting the need for active engagement and personalized communication to drive conversions effectively. Moreover, the episode emphasizes the role of understanding clients' motivations, concerns, and aspirations to offer solutions that genuinely cater to their needs. It stresses the importance of viewing sales not as a transactional process but as an opportunity to add value and create meaningful outcomes for customers. By prioritizing genuine human interaction, listening to clients' requirements, and providing tailored solutions, businesses can differentiate themselves, build trust, and ultimately drive more sales. The overarching message is clear: authentic conversations, empathetic communication, and personalized engagement are the keys to unlocking successful sales processes and fostering long-term customer relationships.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk The one simple trick to kickstart your sales process - The Daniel Latto Podcast Show - Season 9 Episode 52

Brief Summary This podcast highlights the importance of having a website for businesses today. A website is crucial for credibility, SEO, and customer engagement. It serves as a virtual storefront, attracting clients and showcasing expertise. Keeping the website updated is key to staying relevant and building trust for long-term success in the digital world. Long Summary In this podcast episode, I delve into the essentiality of having a website for businesses in today's digital era. A website not only confers credibility but also acts as a crucial tool for search engine optimization. The credibility aspect is paramount as it showcases professionalism and trustworthiness to potential clients. Imagine a scenario where a service provider lacks a website - it raises doubts about their legitimacy, qualifications, and experience. A website serves as a virtual storefront, indicating the commitment and seriousness of the business in engaging with customers. Moreover, from an SEO perspective, a website plays a pivotal role in attracting new clients through online searches. The visibility provided by search engines can significantly impact the growth and success of a business. Without a strong online presence, a company may struggle to sustain itself in the competitive market. Additionally, staying up to date with industry news and trends via a website further enhances credibility and demonstrates an active engagement with customers. It's noteworthy that a website serves multiple purposes beyond credibility and findability. It acts as a platform for showcasing expertise, sharing valuable content, and engaging with the audience. Regularly updating the website with fresh content not only keeps visitors informed but also indicates the business's relevance and continuity. A dormant website with outdated information can create a negative impression, possibly leading to missed opportunities and a loss of credibility in the eyes of potential clients. In conclusion, the discussion underscores the critical role of a website in establishing credibility, enhancing online visibility, and staying relevant in today's business landscape. By understanding the significance of a well-maintained website, businesses can effectively communicate their brand, attract new clients, and foster trust with existing customers. Investing in a professional website isn't just about having an online presence; it's about building a strong foundation for long-term success in the digital realm.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How your website can give you extra credibility - The Daniel Latto Podcast Show - Season 9 Episode 51

Brief Summary In this podcast, I explore how affiliate marketing can be a lucrative avenue for generating income by selling digital marketing services. I highlight the role of affiliates in boosting sales by bringing in clients and earning commissions, emphasizing the simplicity, trust, and transparency needed for successful partnerships. The long-term potential of affiliate marketing in securing ongoing commissions is discussed as a way for affiliates to gain a steady stream of passive income. Long Summary In this podcast episode, I delve into the world of affiliate marketing and how it can be a lucrative avenue to generate income by selling digital marketing services. Rather than solely relying on conventional methods like SEO and content creation, I highlight the significant role that affiliates play in boosting sales. These affiliates bring in clients who require services such as digital marketing, websites, and more, and in turn, earn a commission for each successful sale they facilitate. The beauty of this affiliate marketing setup lies in its simplicity. Affiliates merely need to refer potential clients to the business, such as saying, "Speak to my mate Dan," and they earn a commission upon successful completion of the sale. This straightforward process not only benefits the business by expanding its client base but also provides a passive income stream for the affiliates without the need for complex sales pitches or technical discussions. Moreover, I emphasize the importance of building trust and ensuring transparency in the affiliate arrangement. By promptly and fairly compensating affiliates for their referrals, a sense of trust is established, encouraging affiliates to continue recommending the business's services to their network. This mutual trust and clear communication contribute to a harmonious and sustainable affiliate partnership that benefits all parties involved. Furthermore, I discuss the long-term potential of affiliate marketing, especially in terms of ongoing commissions for services like content creation. By securing repeat clients who require continuous services, affiliates stand to gain a steady stream of passive income over time. This residual income aspect adds another layer of financial security for affiliates, allowing them to potentially replace their traditional income with the earnings from affiliate marketing efforts. Overall, the conversation underscores the effectiveness of affiliate marketing as a supplementary income source and highlights the importance of simplicity, trust, and transparency in fostering successful affiliate relationships. By streamlining the process and rewarding affiliates fairly, businesses can leverage affiliate marketing to not only drive sales but also establish lasting partnerships that benefit both sides in the long run.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to make money selling our digital marketing services - The Daniel Latto Podcast Show - Season 9 Episode 50

Brief Summary In this episode, I explore the current challenges businesses are facing in 2024, including financial strain and political uncertainties. I emphasize the importance of maintaining a strong social media presence to build trust with clients. Outsourcing content creation can help businesses stay visible and focus on core activities while driving engagement and sales. Prioritizing quality content is key to navigating market uncertainties and achieving growth in a dynamic business landscape. Long Summary In this episode, I discuss the challenges businesses face in 2024 and how to ensure survival amidst uncertainty in the market. Many businesses are struggling with decreased income, putting expenses on credit cards, and facing worries about the future. The uncertainty is compounded by political factors like upcoming general elections and the aftermath of years of pandemic and Brexit-related disruptions. Confidence in the marketplace has waned, making it crucial for businesses to inject confidence through consistent social media presence. Being visible to clients through regular social media content is emphasized as a way to rebuild trust and engagement. The importance of staying in front of clients through content creation is highlighted, with personal anecdotes shared about maintaining visibility even amidst a busy schedule. The speaker acknowledges the challenge of balancing client work with producing content but stresses the significance of prioritizing content creation for business growth. The speaker, who owns a digital marketing agency, urges businesses to leverage content creation services to alleviate the time-consuming nature of producing and distributing content. The suggestion to go live for just 10 minutes daily is proposed as a simple yet effective way to generate content that can be repurposed across different platforms. By delegating content creation tasks, businesses can focus on core activities while still ensuring a consistent online presence to attract and engage with potential clients. The episode underlines the pivotal role of content in driving traffic, engagement, and ultimately sales. Content creation is positioned as the foundation for a successful sales funnel, with the ability to analyze content performance and make data-driven decisions for business growth. Despite acknowledging the common challenge of being too busy to create content, the speaker advocates for prioritizing content creation as the cornerstone of a successful marketing strategy. By investing time and resources into generating quality content, businesses can lay the groundwork for increased visibility, engagement, and profitability in the evolving market landscape.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to ensure business longevity in 2024 - The Daniel Latto Podcast Show - Season 9 Episode 49

Brief Summary In this episode of the Daniel Latto podcast, we discuss the importance of selecting the right digital marketing agency for your business. We highlight the significance of proactive client engagement and the creation of captivating content to drive results. Consistency in posting schedules and content quality is emphasized, drawing parallels to the benefits of consistency in other aspects of life, such as fitness routines. The podcast underscores the need for businesses to collaborate with marketing agencies that prioritize consistency and quality in content dissemination to enhance online visibility and drive tangible results. Long Summary Hey, it's Dan, and today we delve into the world of digital marketing agencies. Join me on the Daniel Latto podcast as we explore crucial tips for selecting the right agency to elevate your business. I recently had a conversation with an estate agent who shared their frustrations with their current marketing company. They lamented the sporadic content output, lackluster images devoid of vital information, and a general lack of creativity in their marketing efforts. In contrast, we pride ourselves on proactive client engagement, constantly seeking ways to enhance their property listings. From incorporating compelling visuals with essential details like price, location, and unique selling points to producing engaging videos showcasing upcoming properties, our approach is client-centric and results-driven. We understand the importance of captivating content that resonates with potential buyers and drives traffic to our website. Consistency is key in the digital marketing realm, whether it's maintaining a regular posting schedule on social media or consistently producing high-quality content. Drawing parallels to my fitness routine, where consistency at CrossFit has yielded tangible results, the same principle applies to marketing – sporadic efforts lead to inconsistent outcomes. It's a collaborative effort between the business and the marketing agency to ensure a steady flow of engaging content that captures the audience's attention. Choosing a social media agency that prioritizes consistency and quality content dissemination is paramount. Just as showing up at CrossFit consistently yields physical transformations, a steadfast commitment to producing and sharing captivating content can significantly impact your online presence. Remember, the digital marketing landscape rewards those who stay the course and deliver valuable, engaging content consistently. So, whether you're in the real estate sector or another industry, the key takeaway is to focus on enhancing your online visibility through strategic content creation and consistent engagement. As you embark on this marketing journey, remember the power of consistency and quality in driving results. Join me for more insights in the next episode, and until then, take care and stay committed to your growth.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to decide which Digital Marketing Agency is right for you - The Daniel Latto Podcast Show - Season 9 Episode 48

Brief Summary In this episode of the Wealth Creation Podcast, I explore the key elements of a successful digital marketing content campaign to enhance visibility and authority in the market. I emphasize the importance of identifying the target audience and tailoring content to suit different platforms such as LinkedIn, Instagram, and Facebook. Storytelling is crucial in keeping audiences engaged, whether through customer journeys or product narratives, and continuously generating fresh and creative content is vital. The distribution phase involves editing, copywriting, and creating strong calls to action, alongside using tools like Content Planner for efficient scheduling. Crafting engaging thumbnails, copy, and hashtags further boosts content reach. By focusing on storytelling, content variety, and strategic distribution, content creators can effectively engage their audience and strengthen their online presence. Feel free to book a strategy session for personalized guidance on optimizing your content strategy. Long Summary In this podcast episode of the Wealth Creation Podcast, I delve into the intricacies of creating a successful digital marketing content campaign with the aim of boosting visibility and authority in the market. I start by emphasizing the importance of identifying one's target audience and the platforms they frequent, be it LinkedIn, Instagram, or Facebook. The choice of platform influences the type of content created, with considerations for the audience's preferences and expectations. Discussing the content creation process, I touch on the necessity of storytelling and the different angles one can explore to keep audiences engaged. From customer journeys to product creation narratives, each story serves as a piece of valuable content that can resonate with viewers. Moreover, the challenge lies in continuously generating fresh content and finding creative approaches to content creation, such as incorporating behind-the-scenes footage or client interviews. Transitioning to the distribution phase, I stress the significance of editing, copywriting, and creating compelling calls to action before disseminating content across various platforms. The discussion extends to the logistics of distribution, including using tools like Content Planner for efficient scheduling and repetition of content. Furthermore, the importance of crafting engaging thumbnails, copy, and hashtags to enhance the content's reach is highlighted. Concluding the episode, I offer insights and practical tips for content creators looking to streamline their content creation and distribution processes. By focusing on storytelling, content variety, and strategic distribution tactics, individuals can effectively engage their target audience and maximize their online presence. If you found this information valuable and need further assistance with your content strategy, feel free to book a strategy session for personalized guidance. Thank you for tuning in, and I look forward to connecting with you in the next episode!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to create a digital marketing content campaign - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 47

Brief Summary In this episode, I share a recent frustrating experience as a property investor. Despite receiving an offer of 155 from a cash buyer, they attempted to renegotiate and reduce the price further after a second viewing. Prioritizing integrity in investments over short-term gains is essential for long-term success. It is crucial to conduct business ethically and maintain a strong reputation rather than compromising for immediate profits. Long Summary Today, I wanted to share an experience that recently frustrated me about property investors. After 25 years of being an investor, we have been in the process of selling a property with offers over 160. A cash buyer came in at 155, and we agreed to it with an eight-week completion timeline, which was faster than usual. However, after a second viewing, they tried to renegotiate and knock off an additional 5 grand, which was unethical and unprofessional. I firmly declined their offer and decided not to do business with someone who tries to manipulate deals in such a manner. Reputation in business is crucial, and it is not worth sacrificing it for a small amount of money. Doing the right thing, even if it means waiting longer for a better deal, is always the right approach. Over the years, we have prioritized integrity in our investments, and I believe that is the key to long-term success in this field. It is disappointing to encounter individuals who prioritize short-term gains over ethical business practices. In the end, it is not about the price paid or the speed of the transaction but about conducting business in a fair and honorable manner. Let's focus on doing things right and building a solid reputation rather than trying to take advantage of others for a quick profit.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Ethical Property Investing - What NOT to do - The Daniel Latto Podcast Show - Season 9 Episode 46

Brief Summary Join me as I discuss our remarkable SEO success with a client, showcasing a significant improvement in website performance within just two weeks. We boosted 24 keywords, with some jumping several positions and others skyrocketing by 93 spots. This achievement highlights the power of targeted keywords and user search understanding in driving organic traffic. Stay tuned for more insightful conversations on digital marketing strategies. This is Dan Latta, signing off. Long Summary Join me in this episode as I share the exciting results we achieved for our SEO client. Just two weeks after signing them up, we've made significant improvements to their website, resulting in 24 enhanced keywords. Some keywords jumped a few places while others soared by an impressive 93 positions, from around 100 to the top 5 or 6. This success demonstrates the effectiveness of our SEO strategies and the importance of targeted keywords. Understanding what users search for is crucial; for instance, potential customers won't search for a specific business name but rather relevant phrases like "24-hour emergency plumber Leeds." Long-tail keywords and synonyms play a key role too, enriching the SEO strategy. While ranking for whimsical terms like "most handsome man in Yorkshire" may seem amusing, achieving top rankings requires dedication and expertise. SEO success is not easy, with many pitfalls along the way, but with the right approach and effort, the results speak for themselves. Stay tuned for more insightful discussions, and until next time, this is Dan Latta signing off.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Amazing Results for our SEO Client - The Daniel Latto Podcast Show - Season 9 Episode 45

Brief Summary Dan discusses the common failures in marketing and sales, pointing out the absence of a structured sales process and disconnected marketing strategies. He notes that ineffective marketing efforts hinder businesses from pre-selling potential clients and establishing a strong brand through consistent content creation. Dan highlights the significance of credibility, expertise, and likeability in a robust marketing and sales approach. He concludes by underlining the importance of proper pre-selling techniques, warm-up sequences, and brand building to effectively engage and retain customers. Long Summary Dan highlights the common failures in marketing and sales for businesses, emphasizing the lack of a structured sales process and disjointed marketing efforts. He explains that many businesses struggle to pre-sell potential clients due to ineffective marketing strategies and a failure to establish a brand through consistent content creation. Dan stresses the importance of building credibility, expertise, and likeability through a comprehensive marketing and sales process. He concludes by emphasizing the necessity of proper pre-selling, warm-up sequences, and brand building to attract and retain customers successfully. The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why most businesses fail when it comes to marketing and sales - The Daniel Latto Podcast Show - Season 9 Episode 44

Brief Summary I delve into the ongoing relevance of SEO in 2024, debunking claims of its demise and emphasizing the continued importance of high search engine rankings. As user search behavior shifts to mobile, understanding search intent and adapting strategies accordingly become crucial. Landing on the first page of search results is a game-changer over ranking on the second page, underscoring the necessity for businesses to secure prime positioning. The integration of SEO with content creation is vital for boosting online visibility and driving organic traffic, leveraging platforms like YouTube and Facebook to enhance rankings. While challenges like resource allocation and time management may pose obstacles, partnering with an SEO agency can help overcome these hurdles and amplify SEO impact. Ultimately, harmonizing SEO and content efforts is the linchpin to bolstering online presence and realizing success in the digital landscape of 2024. Long Summary In this video, I discuss the importance of SEO in 2024. Despite claims that SEO is dead, the significance of top search engine rankings remains high. The shift in search behavior from desktop to mobile raises questions about user intent and platform usage. Understanding search intent is crucial for businesses aiming to reach the top of search engine results pages. The difference between ranking on page one versus page two is substantial, highlighting the need for businesses to secure a place on the first page. Integrating SEO and content creation is essential for enhancing online visibility and driving organic traffic. By optimizing website content and leveraging platforms like YouTube and Facebook, businesses can improve their search engine rankings. However, challenges such as resource allocation and time constraints may arise in implementing an effective SEO strategy. Partnering with an SEO agency can help address these challenges and maximize the impact of SEO efforts.Ultimately, aligning SEO and content strategies is key to elevating online presence and achieving success in 2024.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk SEO is going to be a game changer - The Daniel Latto Podcast Show - Season 9 Episode 43

Brief Summary Join me, Dan, as I introduce our 2024 Spanish business retreat. Set by the Mediterranean, this two-day event focuses on personal and business growth. Through networking, goal-setting, and collaborative problem-solving, attendees gain insights to propel their businesses forward. Invest in yourself and your future by joining us for this enriching experience. I'm Dan Latto, signing off from CrossFit, excited to welcome you to the retreat. Long Summary I, Dan, want to share details about our upcoming Spanish business retreat in 2024. This retreat will take place in Spain next to the Mediterranean for two days, offering a unique opportunity to step away from your daily distractions and routines. The focus is not just on working on your business operations, but also on personal growth and long-term planning. During the retreat, we gather for cocktails to get to know each other and set individual goals for what each participant aims to achieve by the end of the experience. Unlike traditional retreats with a set agenda, our approach involves addressing challenges faced by attendees in their businesses and collectively finding solutions based on our diverse experiences. The retreat encourages deep thinking about the kind of life participants envision for themselves and what they hope to accomplish in their businesses. We emphasize the importance of investing in oneself, considering personal development as a key aspect of achieving professional success. The collaborative environment and wealth of knowledge among participants create a supportive space for tackling business obstacles and gaining valuable insights to propel growth. Hosting these retreats is a fulfilling experience for me, as I witness participants from diverse backgrounds coming together to enhance both their businesses and personal growth. If you are eager to immerse yourself in a transformative business-focused environment while investing in your own development, I encourage you to explore the retreat details. I look forward to potentially welcoming you to this enriching experience. This is Dan Latto signing off from CrossFit, hoping you consider joining us at the retreat to invest in your future.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, Dan discusses his exploration of a hot desking set up in Spain for a day. Despite being content working from home, he looks forward to the different ambiance and interactions a shared office space can offer. Dan is intrigued by the prospect of a communal workspace, curious to see how it differs from his usual routine. Long Summary In this episode, Dan shares his experience of trying out a hot desking set up for a day in Spain. He expresses his usual contentment with working from home and how activities like CrossFit provide him with necessary interactions. The prospect of working in a shared office setting intrigues him as it offers a different ambiance with people around. Even though he doesn't usually feel lonely working from home, the idea of a communal workspace seems appealing. Dan sets out to explore this new working environment, eager to see how it compares to his comfortable routine.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, we explore the challenges of website design in 2024, focusing on the importance of persuasive copy and modern aesthetics to engage users amidst economic constraints. Understanding user intent, trust-building through testimonials, and optimizing for swift content consumption are key strategies highlighted for retaining user interest. Social media's role in driving traffic and fostering repeated interactions is emphasized, with a holistic approach combining engaging content and user-friendly design recommended for maximizing conversions in the competitive digital landscape. Long Summary In this discussion, we delve into the evolving landscape of website design in 2024, highlighting the increased challenges of convincing visitors to make purchases due to economic constraints. A crucial aspect emphasized is the need for persuasive copy and modern website aesthetics to captivate users who may quickly lose interest if a site appears outdated. The conversation delves into the significance of understanding user intent, distinguishing between research-driven visits and those with a purchasing intention, emphasizing the importance of building trust through testimonials and seamless transaction processes. The fleeting nature of online user engagement is underscored, with statistics revealing high bounce rates and minimal time spent on websites, necessitating swift and compelling content to retain interest. The role of social media in driving traffic to websites is explored, emphasizing the importance of consistent engagement to draw users back for multiple interactions before they are ready to make a purchase. The concept of building trust and rapport through repeated interactions is highlighted as a key strategy for converting website visitors into customers, underscoring the iterative process of engaging users through both social media and website content. A holistic approach combining engaging content, user-friendly websites, and strategic calls to action is advocated as essential for maximizing conversions in the competitive digital landscape of 2024.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary On this episode of the Daniel Latto podcast show, we discuss the challenges of growing a business and the importance of realistic expectations. It's crucial to make informed decisions, establish financial stability, and understand that most businesses face failures before finding success. This is Dan Latto, wishing you a great day, and we'll talk to you soon. Long Summary On this episode of the Daniel Latto podcast show, we delve into the challenges of growing a business. It's no secret that business can be tough, especially with the added pressures of the post-pandemic situation, the cost of living crisis, and global events like Ukraine. Many individuals dream of leaving their jobs to pursue their own ventures, but it's crucial to approach this with realistic expectations. While starting a business can be life-changing, it's important to acknowledge the hard work and potential negativity that can come along with it. In our society, we are often bombarded with messages of limitless possibilities and the belief that we can achieve anything we set our minds to. However, the truth is that this outlook isn't always grounded in reality. Following your dreams and passions is undoubtedly important, but it's equally crucial to make informed decisions that are supported by data and research. Quitting your job and increasing your liabilities solely on the hope that your business idea will succeed is a risky move that should be approached with caution. Our brains have a tendency to commit to a certain path and convince us that everything will align perfectly if we just work hard enough and have faith. Unfortunately, life doesn't always work out that way. The universe often lures us with false confidence and opportunities that may not lead to success. Therefore, it's crucial to have a realistic perspective and understand that most businesses fail multiple times before eventually finding success. It's also important to establish other sources of income and ensure financial stability before fully diving into your business. This not only provides a safety net but also allows you to make more calculated decisions and take on fewer risks. While it might be disheartening to hear, this realistic perspective is aimed at preventing disappointment and encouraging a more practical approach. Tomorrow, we'll switch gears and bring you a more positive episode, but for today, it's essential to understand the challenges and potential pitfalls of growing a business. This is Dan Latto, wishing you a great day, and we'll talk to you soon.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why growing a business is really hard these days - The Daniel Latto Podcast Show - Season 9 Episode 39

Brief Summary In this episode, we discuss the decline in mergers and acquisitions (M&A) due to business failures and reduced cash flow. The lack of opportunities and diminished incentives affect both businesses and our clients. We explore the importance of seizing opportunities now and effectively communicating the value of products or services. Despite challenges, there are still growth opportunities if businesses navigate with agility and strategic thinking. Thank you for joining us, and we appreciate your support. Long Summary In this episode of the Wealth Creation Podcast and the Business Growth Show, we dive into the topic of mergers and acquisitions (M&A) and its impact on the business world. The year 2023 has seen a decrease in M&A activity by a fifth compared to the previous year. This decline can be attributed to the increasing number of businesses going bust since 2022, resulting in fewer opportunities for M&A. The lack of cash flow has also affected businesses looking to acquire other companies. With reduced economies of scale and decreased consumer spending, the incentive for mergers and acquisitions has diminished. Economies of scale, which include shared marketing, accounting, and supplier relationships, play a crucial role in expanding a business. This downturn in M&A activity not only affects the business world but also has consequences for our clients. If their customers aren't buying, they can't afford our services. We have observed significant changes in our clients' businesses and marketplaces, with many of them valiantly trying to stay afloat amidst challenging times. However, there is a lag time between consumer spending and businesses catching up financially. This lag time poses risks for struggling companies. If they run out of money, suppliers may lose patience and take legal actions, leading to their downfall. Furthermore, even if optimism increases and consumer spending rises, there is a backlog of bills that businesses need to settle, further delaying their recovery and ability to invest and grow. Despite these challenges, seeking opportunities in M&A and preparing for the future can help navigate these obstacles. In the coming part of our conversation, we shift our focus to the upcoming election and its potential impact on businesses and the economy. We express optimism for change and suggest that a new government is needed to stimulate growth. While the markets usually prefer the Tories, we anticipate a period of optimism until Labour takes over. We highlight the lag time for optimism to kick in and the potential for increased cash flow and taxes as people start spending more. We emphasize the importance of seizing opportunities now instead of waiting for optimism to return. It's crucial for businesses to effectively sell their products or services and communicate their benefits clearly. Clarity in business is essential to drive sales and ensure customers understand the value you offer. We discuss the need to position websites in a way that clearly communicates the benefits and the value of engaging in effective diagnostic conversations with potential customers. In addition, we touch on the changing landscape of the UK and how business owners have the opportunity to focus on building their personal financial network. While we may not have the power to change the UK as a whole, we can make a difference on an individual level. We explore ideas for aiding the homeless population and delivering training funded by the council or provided for free. In conclusion, we emphasize the need to get seen, get found, and sell effectively in 2024. It is crucial for businesses to have a clear and concise blueprint for their offerings and find innovative ways to communicate the benefits to potential customers. Despite the challenges and uncertainties, there are still opportunities for growth and success if we navigate this changing landscape with agility and strategic thinking. Thank you for joining us on this episode, and we appreciate your continued support. The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Business Focus In 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 38

Brief Summary In this video, we discuss why SEO will be a game changer in 2024. Top search engine rankings are crucial for businesses and individuals. Mobile searches prioritize information gathering, while desktop searches have buyer's intent. It's important to have your business listed at the top of search engine rankings and utilize SEO strategies to optimize your online presence. Quality content leads to valuable backlinks and higher search rankings. Our SEO agency can help you overcome challenges and guide you to success. Reach out to us to learn more. Long Summary In this video, we will be discussing why SEO will be a game changer in 2024. Despite claims that SEO is dead, top search engine rankings remain crucial for businesses and individuals alike. It is important to acknowledge that the nature of searches may differ between mobile and desktop devices. Mobile searches tend to prioritize information gathering, while desktop searches are more likely to have buyer's intent. Regardless of the platform, it is essential to have your business listed at the top of search engine rankings. Furthermore, it is worth noting that even small things like seeing your content on social media can significantly influence a potential customer's decision to choose your business over others. This emphasizes the importance of utilizing SEO strategies to optimize your online presence. SEO and content creation work hand in hand, as the creation of quality content leads to valuable backlinks and increases the chances of ranking higher in search results. This involves writing SEO optimized content for your website, as well as creating engaging and relevant content for platforms such as YouTube and Facebook. Embedding this content onto web pages is also a vital aspect of the SEO process. While implementing these strategies may come with challenges, such as time constraints and budget limitations, there is no need to worry. Our SEO agency is here to assist you in overcoming these obstacles and guiding you towards success. If you want to learn more about how SEO can benefit your business in 2024, feel free to reach out to us. We are more than happy to help you on your SEO journey.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk SEO is going to be a game changer in 2024 (but only if you do it right) - The Daniel Latto Podcast Show - Season 9 Episode 37

Brief Summary In this episode, we delve into the world of wealth creation and explore the concept of title splitting with Rachel Knight, the owner of TitleSplit. Title splitting involves dividing one property into multiple units with separate ownership, offering significant financial opportunities. We discuss the process, benefits, and challenges of title splitting, providing practical insights and tips for property sourcing. Plus, we highlight the value of assembling a knowledgeable team and offer a free download and discounted masterclass for further assistance. Don't miss out on this valuable episode! Long Summary In this episode, we dive into the world of wealth creation and the shortcuts that can help listeners increase their income. We are joined by Rachel Knight, the owner of TitleSplit, who sheds light on the concept of title splitting. Rachel explains that title splitting involves dividing one piece of land into multiple properties with separate ownership. This strategy is commonly used with apartments, and Rachel provides insights into the difference between freehold and leasehold properties. She also reveals that title splitting can be done with houses under permitted development regulations, allowing for the conversion of properties into apartments. The conversation emphasizes the importance of understanding title splitting in property sourcing and highlights the financial opportunities associated with this strategy. For instance, splitting a two-bed terraced house into two two-bed flats can increase the property's value by 30%, sometimes even doubling its value on the day of purchase. This allows investors to maximize their profits by selling or renting out individual units. However, it is crucial to work with solicitors experienced in title splitting, as not all are familiar with the process. The discussion continues with real-life examples and tips for property sourcing. The main speaker shares a success story involving the purchase of a property with three flats, where a refurbishment and title split resulted in an additional 30% increase in value. He recommends sourcing semi-detached houses with existing flats, refurbishing them, and completing the title split for optimal profits. Challenges may arise when attempting to split on sale, as banks may resist reducing security. In such cases, landlords often end up selling the unsplit block based on rent and yield valuation. The main speaker emphasizes the value and potential of title splitting, urging listeners to focus on unsplit blocks or commercial properties that can be converted to residential under permitted development. Furthermore, he highlights the process of converting a house into two flats and addresses the challenges of splitting utilities. Soundproofing and proper coordination of professionals, including solicitors, are essential elements in this strategy to avoid financial setbacks and ensure a successful transaction. Throughout the episode, the main speaker offers practical insights and shares valuable information to guide listeners through the title splitting process. He mentions the importance of consulting professionals and assembling a knowledgeable team to navigate this complex endeavor. The speaker also discusses the financial aspects, including property valuations, tax savings, and lender options like Shawbrooke, who offer block mortgages based on rent and yield multiples. To further support investors, the speaker mentions their company's CPD accredited training program, which equips participants with the necessary knowledge and skills. The episode concludes with a call to action, encouraging listeners to reach out to the company for further assistance. The main speaker expresses gratitude to the audience, inviting them to like, subscribe, and support the podcast. A link is provided for a free download and discounted masterclass, and follow-up calls are offered to discuss individual situations.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to Make Money from Tile Splitting - The Property Cashflow Show - The Daniel Latto Podcast Show - Season 9 Episode 36

Brief Summary Hey everyone, it's Dan here, stressing the importance of SEO for long-term business success. It's not a quick fix, but investing in targeted keywords and niche phrases can set you apart. Reach out for a website audit and valuable insights. Don't miss the opportunity to boost your bottom line. Take that first step today! Long Summary Hey everyone, it's Dan here, and today I want to discuss the importance of search engine optimization (SEO) for the long-term success of your business. We have been tirelessly working on optimizing our website and helping our clients with their SEO strategies. Now, I want to make it clear that SEO is not a quick fix or an overnight solution. If you're looking for immediate results, focusing on creating quality content will yield better short-term outcomes. However, if you're in it for the long haul and plan on growing your business over time, investing in SEO is absolutely crucial. The great news is that SEO is more affordable than you might think. Contrary to popular belief, you don't need a huge budget to make it work for you. The key lies in targeting specific search terms that are relevant to your business and your target audience. Sure, you may not be able to rank for generic terms like "plumber in Leeds." But fear not, there's a better approach. Focus on more specific terms such as "emergency plumber in Leeds" or even localize your targeting by using local postcodes. By homing in on these niche key phrases, you can effectively set yourself apart from the competition. Don't waste your time trying to compete with big conglomerates for top-level search terms. Instead, channel your efforts towards connecting with your specific audience. For example, if you're in the credit card business, targeting terms like "best credit cards" may be out of reach. But you could pivot towards niche phrases like "credit cards for first-time buyers in Leeds." This way, you cater to a specific market and increase your chances of visibility. The first step for you is to reach out to us. We can conduct a comprehensive website audit and provide you with valuable insights and advice on improving your search engine rankings. Even if you decide not to utilize our services, knowing where you currently stand can be immensely beneficial. Remember, doing something is always better than doing nothing. So take that first step, whether it's contacting us or making necessary changes to your website. Investing in SEO can make a significant difference to your bottom line over time, so don't miss out on this opportunity. I hope you found this information useful, and I'll catch up with you all in the next video. Until then, take care!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Let's talk about SEO in growing your business for the long-term - The Daniel Latto Podcast Show - Season 9 Episode 35

Brief Summary In this part of the podcast, we discuss the importance of customer experience in business growth in 2024. We highlight the significance of quick response times and personalized attention to clients' needs. We stress the need for businesses to prioritize customer experience to attract recommendations and gain a competitive edge. We also emphasize the value of authentic marketing, showcasing the true self and building trust with the audience. Staying updated on innovation and the latest trends is crucial for business growth, including adapting to short-form content and utilizing various platforms. Prioritizing customer experience and adapting to trends can lead to significant growth and success in 2024. Long Summary In this part of the podcast, we delve into the importance of customer experience in growing a business in 2024. We share a personal experience of receiving poor customer service from a management company and how it frustrated us enough to reach out to the CEO. We contrast that with our own approach to customer service, highlighting how we prioritize quick response times and personalized attention to our clients' needs. We emphasize the significance of a positive customer experience in attracting recommendations and gaining a competitive edge. We also express our frustration with other companies, such as British Gas and Santander, that have subpar customer service. We believe that businesses should focus on improving their customer experience to thrive in the coming year and share an example of how we have recently enhanced our web design department's customer service by adding a new manager. Overall, prioritizing customer experience can lead to significant growth and success in 2024. We are constantly striving to improve our level of customer service and are frustrated when we see others providing poor customer service with contempt for their customers. One way to grow your business in the future is by increasing the level and consistency of authentic marketing. Authentic marketing means showing your true self, including flaws and sometimes inappropriate jokes or swearing. We have had success with this approach, showcasing our clients' success stories, conducting interviews, and creating various types of content to distribute across social media. Authentic marketing not only drives traffic to your website but also improves the conversion and sales process. It's important to have a clear funnel in place and make it easy for visitors to take the desired action. Removing friction, such as making it easy to schedule a strategy session or contact us, is crucial for converting leads. In order to grow your business in 2024, it is important to stay updated on innovation and the latest trends. For example, Facebook groups used to be the go-to for driving traffic, but now they are no longer effective as Facebook has changed its policies. It is crucial to keep up with these changes. Another important trend is short-form content, such as shorts, stories, reels, TikToks, and Snapchat. These formats are more effective in driving traffic and building awareness compared to long-form content. The strategy we recommend is to use shorts for subscriptions and long-form content for sales. This involves posting short versions of content across various social media channels while also providing access to longer-form content. For example, this live stream is a long-form piece that will be shared on various platforms, while shorter snippets will be chopped and posted separately. We also have a podcast show and a combination of audio-only and video content to cater to different platforms. This shift to the latest trends has resulted in increased views and reach for our clients, allowing them to reach a wider audience. It is essential for your business to adapt to these trends as well. Click like or subscribe to our podcast for more valuable content.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to grow your business in 2024 - The Business Growth Show - The Daniel Latto Podcast Show - Season 9 Episode 34

Brief Summary In this episode of the Daniel Latto Podcast Show, I talk about the importance of staying motivated and consistent in pursuing our long-term goals. It's freezing in Spain right now, but that won't stop me from prioritizing my fitness and sticking to my workout routine. I know it's tempting to just relax and stay in the comfort of our warm homes, but I understand that indulging in that every day won't align with my aspirations. Self-motivation is key, and it's the fuel that keeps us going. There's no magic formula for staying motivated, but consistent effort is necessary if we want to make progress towards our goals. I have my trusty rescue dog Luna by my side, and together we're ready to conquer our CrossFit session, even in this chilly weather. Let's push ourselves and keep moving forward! Long Summary In this episode of the Daniel Latto Podcast Show, Dan shares his thoughts on staying motivated and consistent in pursuing his long-term goals. Despite the freezing temperatures in Spain, he is determined to prioritize his fitness and workout routine. Dan acknowledges the allure of comfort and relaxation but understands that indulging in them every day won't align with his aspirations. He emphasizes the importance of self-motivation and the fuel it provides to keep pushing forward. While he admits there is no magical formula for staying motivated, Dan firmly believes that consistent effort is necessary to make progress towards your goals. With his trusty rescue dog Luna by his side, Dan prepares to conquer his CrossFit session, even in the face of chilly weather.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, we discuss the pros and cons of hiring virtual assistants. The necessity for a virtual assistant depends on the scale of your business. Smaller enterprises or solopreneurs may be interested in having additional support, but there are challenges to consider. One major obstacle is cultural differences, which can result in a mismatched aesthetic for your brand. Language disparities can also be problematic, leading to confusion. Training and supervision are crucial when working with virtual assistants, as explicit instructions and feedback are necessary. Even local assistants require training and supervision, especially in technical fields like website design. Ultimately, the decision to hire a virtual assistant is subjective, so we encourage you to share your thoughts in the comments section. Take care and have a fantastic day! Long Summary In this episode, I delve into the topic of virtual assistants and provide my perspective on why you should think twice before getting one. The necessity for a virtual assistant is often contingent upon the scale of your business. Smaller enterprises or solopreneurs may be enticed by the notion of having additional support, but there are numerous challenges to consider. One significant obstacle stems from cultural differences. If your virtual assistant hails from a different country, their divergent taste in website design may result in an outdated or incompatible aesthetic for your brand. Language disparities can also prove problematic, as variations in spelling and pronunciation can lead to confusion. Moreover, training and supervision play pivotal roles when working with virtual assistants. It is incumbent upon you to provide explicit instructions, offer constructive feedback, and invest time in teaching them how to correctly execute tasks. This is especially pertinent for technical virtual assistants, such as website designers. While they may have proficiency in tools like Canva, the final outcome may lack the professional finesse you desire. Even if you choose to hire local assistants, training and supervision remain essential. In my line of work, which encompasses digital marketing, we often find ourselves educating business owners on best practices rather than exclusively relying on their expertise. Ultimately, the decision to employ a virtual assistant is a contentious one, with opinions diverging. I invite you to share your thoughts in the comments section and continue the conversation. Take care, and have a fantastic day!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In today's episode, we explore the benefits of transitioning a business online. This includes reducing costs, providing convenience to customers, expanding our reach, tracking engagement, and enhancing the overall experience. Thanks for tuning in!   Long Summary In today's episode, we delve into the advantages of transitioning a business into the online realm. One key benefit is the reduction in costs that can be achieved by eliminating physical meetings and travel expenses. By conducting operations online, we can save money and redirect those resources towards other areas of the business. Another advantage is the convenience offered to customers. With online platforms, we can provide easily accessible resources and information, such as FAQs and product guides, enabling customers to find answers and solutions at their own convenience. However, it is crucial to maintain a human touch in the sales process. While automation has its place, it is important to remember that personal interaction plays a crucial role in building trust and understanding customer needs. Moving our business online also expands our reach exponentially. Unlike physical events with a limited number of attendees, online platforms like YouTube, Instagram, Facebook, Twitter, and LinkedIn allow us to connect with a much larger audience. We can reach our target demographic, as well as individuals who may have never encountered our brand before. This wide reach enables us to bypass gatekeepers and directly communicate with our desired audience. Furthermore, online platforms provide us with valuable tracking capabilities, allowing us to discern which keywords and content generate the most traction and engagement. Armed with this information, we can refine our content strategy to focus on what resonates with our audience. Lastly, going digital offers convenience not just to us, but also to our customers. With the ability to schedule calls and appointments without the need for travel or parking, we can make conducting business as hassle-free as possible for our clients. This customer-centric approach fosters loyalty and enhances the overall experience. Thank you for tuning in to today's episode. We hope you found these insights on moving a business online helpful. Be sure to stay connected and subscribe to our podcast for more informative discussions.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, I discuss the exciting prospects that 2024 holds. We need to step up our game and increase our content output to reach a wider audience. We're also focusing on outreach initiatives to forge new connections. For existing clients, we have a special event planned in June. Let's make 2024 the standout year of our lives. Good luck!   Long Summary In this episode of the Daniel Latto Podcast Show, I, Dan, discuss the exciting prospects that 2024 has in store for us. As we embrace the new year, it is important to acknowledge that it will come with its fair share of opportunities and challenges. To truly make the most out of 2024, you must be prepared to put in the necessary effort and dedication. Simply relying on the same amount of work and strategies as in 2023 won't be enough, as everyone around you will be stepping up their game. That means you have to step up too. We are committed to this cause and have decided to double or even triple the amount of content we release on a daily basis. By increasing our output, we can capture more attention and reach a wider audience. In addition to ramping up our content production, we will be focusing more on outreach initiatives. This will involve making introductions via email and actively seeking out networking events to attend. Through these efforts, we hope to forge new connections and strengthen existing relationships. For our valued existing clients, we have something special planned. In June, we will be hosting an exclusive event that will be free for those who pay monthly. This gathering presents a unique opportunity for us to solidify our bonds and build upon the success of the event we organized in 2023. We are committed to nurturing these relationships and fostering a sense of community among our clients. As a whole, 2024 holds immense potential for each and every one of us. However, it will only be realized by putting ourselves in front of more people. Whether you're promoting a product, service, or your own business, this is the year to make your mark. Take the necessary steps, embrace the challenges, and seize every opportunity that comes your way. Let's make 2024 the standout year of our lives. Good luck to all!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, we discuss the digital transformation of UK businesses, the role of social media, and the potential of AI. We emphasize the importance of engaging with your audience, utilizing AI for content ideas, and embracing authenticity in marketing. E-commerce and membership courses offer exciting opportunities for growth. Thanks for listening, and don't forget to like and subscribe. This is Dan Latto signing off.   Long Summary In this episode, we delve into the digital transformation of UK businesses and how it can impact your wealth and success. The online landscape is rapidly evolving, and businesses need to adapt to stay ahead. The COVID-19 pandemic has only accelerated this shift towards online transactions and interactions. Social media plays a crucial role in this transformation, allowing businesses to showcase their values, expertise, and offerings to a wider audience. It's essential to curate the narrative you want to be known for on social media platforms. We also explore the fascinating realm of AI and its impact on our lives. I share my experience of using AI to generate show topics, turning to chat GPT for inspiration. AI can help with generating ideas and even assist in creating marketing campaigns, but it's important to use critical thinking and not blindly rely on AI-generated suggestions. The future of AI in voice recognition holds great potential for personalized recommendations, reminiscent of iconic sci-fi moments like Captain Picard interacting with the computer. We emphasize the current window of opportunity to utilize AI in generating content ideas for your business. AI can be a valuable tool, but it's crucial to still actively engage with your audience and explore various topics. The growth of e-commerce and the rise of microtransactions present exciting prospects for businesses. Taking control of your online store and incorporating features like clickable links in your social media posts can drive traffic to your website. Additionally, membership courses are gaining popularity as a profitable avenue to explore. Authenticity and relatability have become paramount in marketing. User-generated content and testimonials from real customers can contribute to success. This provides a great opportunity to create raw and engaging content that resonates with your audience. We discuss the success of our sheep sharing video, which garnered 300,000 views due to its raw and authentic nature. There's enormous potential for growth in 2024 by creating videos that allow viewers to get to know, like, and trust you. Whether structured or spontaneous, there's a place for both types of podcasts. To wrap up, we hope you found this episode useful and insightful. We appreciate your support and encourage you to like and subscribe to the entire podcast. Thank you for listening, and we look forward to catching up with you in the next episode. Have a great day and take care. This is Dan Latto signing off.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk

Brief Summary In this episode, we discuss whether humans hibernate during winter and strategies to overcome the winter slump. We also explore the importance of conscious awareness, setting goals, and developing confidence. Towards the end, we express gratitude to our guest and invite listeners to join the High Value Man community. Stay motivated and have a great weekend! Long Summary In this episode, we delve into two thought-provoking topics. First, we explore the question of whether humans hibernate or not. While it may seem like a silly question, it's worth considering the patterns and behaviors we exhibit during the winter season. As the days get shorter and Christmas approaches, it's common to feel sluggish and unmotivated. We discuss our personal experiences with this winter slump and how factors like daylight and mental well-being, such as Vitamin D intake, can make a significant difference in overcoming it. We also address the importance of recognizing these tendencies and making positive changes to avoid falling into unhealthy habits. Moving on, we shift our focus to the idea of coming out of a slump, particularly during the transition from the Christmas season to the new year. It's crucial to maintain a clear vision and purpose to stay motivated, despite the challenges presented by cold weather and dark mornings. We explore the concept of being aware of our genetics and the natural inclination to hunker down in winter. Balancing our public image of productivity with genuine action is important, and we discuss the High Value Man Program's One Thing Challenge as an example. We also touch upon the significance of conscious awareness and the power it holds in our lives. By consciously making decisions and taking action, we can overcome slumps and achieve desired results. We highlight the need for individuals to have a clear understanding of their goals and actively work towards them. We emphasize that confidence is not an inherent trait, but something that can be developed through education, experience, and a positive mindset. Mistakes are seen as opportunities for growth, and with the right mindset and consistent action, success can be achieved. Furthermore, we explore the concept of future memories and the power of visualization in goal setting. We encourage listeners to focus on positive outcomes and embrace confidence in their abilities. We discuss the impact of self-talk and the role it plays in shaping our actions and attitudes. Taking the path of self-improvement and consciously working towards our goals may be challenging, but it leads to personal growth and success. Towards the end of the episode, we express gratitude to our guest Johnny for joining us and provide listeners with information on how to get involved in the High Value Man program. We also extend an invitation to join the High Value Man community on Facebook. In closing, we appreciate the support of our listeners and encourage them to like and subscribe to the podcast. We wish all our listeners a wonderful weekend ahead.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Do humans hibernate and coming out of a slump ? - The Mindset and Hustle Show - The Daniel Latto Podcast Show - Season 9 Episode 28

Brief Summary In this episode, we discuss the importance of planning for the future and setting actionable goals. By creating a specific plan and committing to it, we increase our chances of achieving meaningful outcomes. Join us as we explore the significance of planning and how it can shape our future. Long Summary In this episode, we delve into the importance of planning for the future, specifically looking ahead to the year 2024. We explore how simply having intentions is not enough, as they lack substance and often fail to come to fruition. Instead, we emphasize the significance of setting specific tasks and goals that require physical action and have clear deadlines. By reframing intentions as actionable goals, we make them more tangible and increase the likelihood of success. For example, rather than just intending to reach a certain weight, we encourage listeners to establish a specific weight goal and develop a comprehensive plan to achieve it. This might involve committing to a minimum number of workout sessions per week, following a structured dieting and carb intake cycle, and regularly tracking progress. The key here is to have a solid plan in place, as it significantly enhances the chances of achieving desired results. Without a specific plan, success becomes elusive and elusive. Therefore, we urge everyone to take the time to create a detailed and realistic plan for their goals, and most importantly, remain committed to it. By doing so, we can turn intentions into actionable steps and ultimately achieve meaningful outcomes. So, join us as we explore the importance of planning and how it can shape our future.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Planning for 2024 - The Daniel Latto Podcast Show - Season 9 Episode 27

Brief Summary In this conversation, we discuss the simplicity of content marketing and how it doesn't have to be complicated or fancy. The key is to create valuable content and share it on various platforms like Facebook, YouTube, and podcasts. We stress the importance of keeping it simple and not overthinking the process. You can grab your camera or phone and start recording your thoughts or insights. Content marketing is accessible to anyone, and it's the distribution that can come later. So don't hesitate, get started now and have a great day! Long Summary In this podcast episode, we delve into the world of content marketing. We discuss how people tend to make content marketing more complicated than it needs to be and emphasize the simplicity of the process. Content marketing boils down to creating valuable content and sharing it on various platforms such as Facebook, YouTube, and podcasts. It doesn't have to be extravagant or elaborate; you can simply grab your camera and start recording. We stress the importance of keeping content marketing simple: determine what you want to say, use your phone or video camera to film it, and then easily distribute it on platforms like Facebook, Twitter, LinkedIn, YouTube, and other podcast platforms. We emphasize that content marketing doesn't have to be fancy or complicated; anyone has the ability to create content and share it widely. We acknowledge that some people may feel unsure about what to say, but encourage them not to overthink it. For example, in this podcast episode, we started with a simple headline and spoke off the cuff about what content marketing is. While we like to add editing and distribute the content to different platforms, we highlight that you can simply create content and upload it as is. The key takeaway is to focus on creating the initial piece of content and then worry about distribution. We emphasize not overthinking the process, but rather grabbing your phone and starting to create content about your business or industry. It can be as simple as sharing your thoughts or insights. So, don't hesitate – get started now and have a great day!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to do content marketing - The Daniel Latto Podcast Show - Season 9 Episode 26

Brief Summary In this part of our conversation, we discuss the crucial role of quality backlinks in search engine optimization and emphasize the effectiveness of guest blogging on relevant websites. We also highlight the importance of user experience, including site speed and easy navigation. Additionally, we stress the significance of original and high-quality content that brings value to users and is tailored to their search queries. For any questions or assistance with search engine optimization, we encourage listeners to reach out to us. Don't forget to like and subscribe for more valuable insights. Long Summary In this part of the conversation, we delve into key shortcuts that can help listeners grow their wealth and income while also increasing their time off. We kick off the discussion by exploring the crucial role of backlinks in search engine optimization ranking factors. I stress the significance of quality backlinks and caution against the practice of purchasing or acquiring irrelevant ones, as they simply won't yield the desired results. Alternatively, I suggest the possibility of engaging in guest blogging on relevant websites, which can prove to be an effective strategy. Furthermore, I point out that while requesting backlinks from other websites can be fruitful, an even better approach is to offer value to these websites and reach out to those whose existing backlinks are no longer functional. This personalized and targeted method tends to yield higher success rates. We also touch upon the importance of producing high-quality content and how it can organically attract natural backlinks from other reputable websites. Moving on from backlinks, we shift our focus to another critical ranking factor—user experience. In particular, we emphasize the significance of site speed and ease of navigation. I share a personal anecdote of encountering outdated and clunky websites on my mobile device, highlighting how such experiences can turn users away. Google recognizes this user behavior, and websites that can keep users engaged for longer periods are more likely to rank higher in search results. To achieve this, it is essential to make your website "sticky" and work towards reducing bounce rates. Additionally, having a mobile-friendly website with proper formatting and a secure SSL certificate is crucial for good search engine optimization. We then delve into the significance of original and high-quality content. I stress the fact that copying and pasting content from other websites is ineffective and easily identified by Google. To ensure content is considered original and of good quality, it is essential to edit and create unique content that truly brings value to users. Being relevant to users' search queries is also crucial, and we emphasize that the more specific and tailored your articles are to the keywords you aim to rank for, the better chance you have of appearing in search results. To wrap up the conversation, I encourage listeners to reach out to us if they have any questions or require assistance with their search engine optimization endeavors. And as always, I express gratitude to our listeners for tuning in and remind them to like or subscribe to our podcast for more valuable insights.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Search Engine Optimisation Ranking Factors - The Marketing and Sales Show - The Daniel Latto Podcast Show - Season 9 Episode 25

Brief Summary In this episode, I'll be sharing insights on how to start a business with little to no money. Find something to sell, either your own product or someone else's. Connect buyers and sellers to earn a commission. Test the market before investing in stock or a website. Persevere, hone your sales skills, and prioritize making actual sales. Good luck on your entrepreneurial journey! Long Summary In this video, I will be sharing my insights on how to start a business with little to no money. As someone who has successfully started a lettings agency with only £10, I understand the challenges that come with limited funds. However, I want to emphasize that in today's digital age, starting a business has become even more accessible with the power of the internet and social media. So, where do you begin? The first step is to find something to sell. This can be your own product or service, or even reselling digital marketing services. If you don't have something of your own, consider finding someone else's product to sell. Look for opportunities where you can connect buyers and sellers and earn a commission in the process. Let me give you an example. If you come across homeowners in need of roof repairs, you can act as the middleman and connect them with reliable roofers. For each successful referral, you earn a commission. This way, you're not investing money in stock or a website upfront, but rather leveraging your ability to bring people together and make sales. Now, let's talk about finances. I strongly advise against taking out large loans for stock or a website before you have made any sales. It's important to test the market first and ensure that there is demand for your product or service. A business truly exists when it generates revenue, so focus on making actual sales before investing your hard-earned money. Finally, I want to emphasize the importance of perseverance and not relying on fluke success. Starting a business is a journey, and it requires dedication and hard work. Don't get discouraged if you face hurdles along the way. Instead, focus on honing your sales skills, building relationships, and constantly learning and improving. Remember, starting a business with little money is possible. Utilize the resources available to you, leverage your skills, and most importantly, prioritize making actual sales. Good luck on your entrepreneurial journey!   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk How to start a business with no money - The Daniel Latto Podcast Show - Season 9 Episode 24

Brief Summary In this episode, we discuss the importance of personal responsibility and self-reliance. We explore taking charge of our own happiness in relationships and work. Additionally, we touch on changing behavior based on results and the significance of small, positive actions. We address resistance and emphasize the need for self-awareness. Lastly, we explore injecting energy into relationships and highlight the core principles of being a high-value individual. Long Summary In this episode, we delve into the concept of personal responsibility and the importance of taking control of our own lives. We begin by discussing the dangers of relying on others to save or support us, highlighting the need to be self-reliant. Our guest speaker shares their experience of using an anonymous Twitter account to express their opinions, emphasizing that nobody is coming to help us. We extend this idea of personal responsibility to relationships and work, emphasizing the need to take charge of our own happiness. We explore the idea that a relationship should be a bonus in our lives, not our entire focus. We discuss how self-reliance and self-awareness allow individuals, particularly men, to weather any storm and find genuine happiness. Additionally, we touch on the importance of changing behavior based on results. Rather than giving up or indulging in negative habits when things don't go as planned, we encourage doubling down on the actions that lead to desired outcomes. The focus should be on the work itself, not solely on the results. In the realm of relationships, we discuss the significance of small, positive actions and gestures. From date nights to cooking meals and buying flowers, we emphasize that it's the combination of various actions and behaviors that truly strengthen a relationship. We address the resistance some men may have towards these ideas, highlighting that it's not about blaming or berating anyone, but rather about being aware of our own behavior and areas for improvement. We stress the importance of taking responsibility and viewing the bigger picture. Furthermore, we discuss the natural changes that occur in long-term relationships and the need to adjust our expectations. We explain that the success or failure of a relationship is not determined by a single factor but rather by a combination of actions, such as active listening, responsiveness, and care for each other. Shifting gears, we explore the concept of injecting spark and energy into relationships and businesses. We discourage using date nights as a time to discuss problems and instead encourage approaching our relationships with a beginner's mindset. We suggest engaging in unique and enjoyable activities, stepping out of our comfort zones, and trying new things. We then dive into the core principles of being a high-value man, including clarity, courage, and commitment. We emphasize the importance of having a clear why and a strong moral compass to endure challenges and achieve our goals. Additionally, we discuss the influence of masculinity and the role that men play in parenting and divorce situations. We stress the importance of self-awareness, reflecting on our actions, and consciously choosing better ways to respond to create a positive environment. The main speaker reflects on their own personal journey towards emotional control and self-awareness, highlighting the value of remaining calm in heated situations. They share personal experiences and growth, emphasizing that understanding emotions and seeking fulfillment can lead to personal growth. Furthermore, we explore the need for balance in life and the realization that we have a choice in how we respond to situations. We discuss the concept of pattern interrupts and the importance of recognizing when a shift in behavior is necessary. This extends to improving relationships and engaging in meaningful conversations with loved ones. We conclude the episode by expressing gratitude for the listeners' support and encouraging them to leave reviews and connect with us. We value the feedback and aim to provide value to others through our discussions.   The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why Nobody Is Coming To Save You In 2024 - The Mindset and Hustle Show - The Daniel Latto Podcast Show - Season 9 Episode 23

On this episode of the Daniel Latto Podcast Show, we challenge the idea of normality. We discuss having no friends as we get older, the importance of consistent exercise, and the misconception around income levels. Embracing being not normal can lead to personal growth and success. Stay tuned for more episodes.   Long Summary In this episode of the Daniel Latto Podcast Show, I discuss the concept of normality and challenge the perception of what is considered normal. I point out several things that are not normal, starting with the idea of having no friends, especially as you get older. I emphasize the difficulties in maintaining friendships and the struggle to make new ones. Another thing I mention is the notion that maintaining a consistent workout routine in your 40s and 50s is not normal. However, I share my belief in prioritizing exercise for its positive impact on longevity and mental well-being. I also touch on the idea that earning over £100,000 a year is not considered normal, and explain that an income between £30,000 and £50,000 is more typical. I caution against comparing oneself to those on social media who may be presenting an exaggerated image of their wealth. I acknowledge that my own perspective may be considered not normal, but I attribute it to my success in endeavors such as my property portfolio and digital marketing agency. I admit the need to improve my social life, particularly by building face-to-face relationships, while facing the challenge of living in Spain with a limited command of the language. I reiterate that being not normal is not necessarily negative, and share my dedication to maintaining a daily workout routine and striving to earn a higher salary. I emphasize that being not normal is perfectly fine and can be beneficial, especially when it aligns with one's personal goals and aspirations. I encourage listeners to set goals and make the necessary sacrifices to achieve them, highlighting the importance of designing one's own life. I mention a Japanese male model who started his career in his 70s as an example of how it's never too late to pursue dreams. I emphasize that being not normal should be embraced as an opportunity to stand out and be unique. I sign off by mentioning that I'm now picking up my child from school and invite listeners to stay tuned for the next episode.     The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Whats normal versus whats not normal - The Daniel Latto Podcast Show - Season 9 Episode 22

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk SEO Leeds | SEO Agency Leeds - How To Improve Your Google Rankings - The Daniel Latto Podcast Show - Season 9 Episode 21

The Wealth Creation Podcast is brought to you by Daniel Latto, and is designed to help you learn the steps you need to take to achieve Financial Freedom in the next 5 years. Discover how to make more money, turn that money into investments, and live from cashflow while never having to work again. The podcasts covers three main areas 1. Cut Costs 2. Generate Cash (Business) 3. Invest the rest (Property) Throughout the podcast episodes, I'll be going through the step by step actions you can take, including any Business & Property Strategies along the way that can accelerate your results. The Podcast is hosted by Daniel Latto. Daniel Latto is a business coach originally from Leeds, and now lives in the Mediterranean providing advice for business owners and entrepreneurs. You can contact Daniel Latto at his website at http://www.daniellatto.co.uk Why you need to learn to keep pushing through - The Daniel Latto Podcast Show - Season 9 Episode 20 Transcript: [0:00] Hey it's dan so in this video we're going to talk about just pushing on through, welcome to the daniel latto podcast show fresh content covering business investing marketing money health and more hey good morning it's dan hope you're well today so it's very very cold here in spain it may look sunny and i also may be wearing shorts but it's cold right uh it is very very sunny in fact but it's still cold and um this morning you know i got up and i'm like oh just cannot be bothered going to do my crossfit session which is exactly where i'm headed now and it's true i can't be bothered and then i was kind of laughing because i'm like how many times do i come on a video and go oh i can't be bothered it's crossfit i'm too tired i'm too cold everything aches and it's true i am too tired i am too cold and everything aches but it's just just this idea you know i've tried to watch my weight trying to kind of push that down which is really difficult through december because you know december's for fattening up isn't it basically so you're on to all the comfort foods and the fires on and all the rest of it and it's like you know what the thing that really helps me control my weight is the crossfit and And it's like, in order for me to hit my weight goals, the CrossFit really does, it just literally pulls me through to being able to do that. [1:28] And so really that's the motivation. And if it wasn't that that was the motivation, I'd have to literally go and find something else to motivate me. And I guess this is the point I'm trying to make, is that, you know, in life we all have these different motivations. And it's about you plugging into the motivation that moves you the most. For me, it's weight loss, right? And so if I know that it's weight loss and I know that going to CrossFit kind of puts in place the weight loss. [1:55] It makes kind of sense for me to go to crossfit workout it puts the rest of the day um into, context and it means that i'm gonna do well for the rest of the day because usually the crossfit sessions are difficult um which mentally puts me in a good place because if something difficult happens during the day it's not as painful as the crossfit stuff and this kind of reminds me about michael jordan you know in the nba finals he would be trying to motivate himself with whatever he can He was out at dinner one night during the playoffs, and George Carl, who I think was the coach for the Utah Jazz, was in a restaurant. And they saw each other, but George Carl didn't acknowledge him, you know. Boy, that was it for him. For Michael Jordan, it's like, oh, that's how you want to play, do you? And that was his motivation. And he used to find motivation from antagonising other players. And now, interestingly, when I used to play a lot of basketball, I was a very good player, you know, 30 points a game kind of thing. And I would also utilise that method of motivation. I would talk shit, basically, to the guy defending me. And I'd be like, well, you're tall, but you're crap. You're strong, but you're not very good, are you? You know, you're a bit thick. So I would purposefully antagonise them, because I knew that that would make me play better, because they would defend harder. [3:16] Interesting methodology of doing it, don't you think? But this is about you finding your motivation, whatever's going to work for you is fine and for me it's you know i need to lose that weight so i need to go to crossfit because crossfit pulls the weight in the right direction and for me that's what it is now for you it might be something different and that's fine you just got to work out and find out what is that thing that's going to get you moving today or tomorrow or this week all for 2024 all right we're at crossfit wish me luck hey what's normal.