Avantika Designeering Series

As the market has moved towards an experience economy, the demand for innovative, experiential solutions is rising rapidly. To keep up with the market demand, a design thinking mindset is crucial. It enables designers to understand the complexity of the problems faced by the users and redefine how those problems are approached. It can lead them to craft innovative experiences that resonate with the users and amplify business value. So how can designers redefine problems with a design mindset? To know more about this theme, in this episode, we interact with Mohit Yadav, Founder and Chief Design Officer at Wolffkraft Design Studio. It is an Experience Strategy & Product Design studio, serving customers globally in domains like healthcare, travel, fin-tech, complex enterprise products, and emerging technologies. They assist businesses to identify opportunities for action, redefine how problems are approached and help deliver complete, resilient solutions. Let's know more about their journey on our episode for "Supporting startup Design Studio of September." You can connect with Mohit on Twitter @mohity_design. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

In a competitive market, every business aims to develop innovative products and experiences that fulfil the needs of the market, users, and all the other stakeholders. However, keeping up with the dynamic demands of the users and leading a team of designers to develop a successful product that can create a positive impact is an arduous task. Designers need to evolve with an open mindset to empathize with the users and meet their dynamic demands with a successful brand strategy to create value for the business. So how can designers adapt to the changing needs of the users and develop effective products? In this episode, we interact with Ashwani Kumar, Chief Design and Packaging at ITC Ltd, to learn more about this theme. From sales and marketing to product development focused on design and packaging to design leadership, he has changed several product categories. With over three decades of experience in design and marketing, he holds expertise in packaging, brand management, business strategy, product development and much more.  Let's know more about his journey and experience in the latest MIT Designeering Series Podcast episode, "Enduring Emotions in Brand Strategy." You can connect with Ashwani on Twitter @ashwanik1. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

As designers, asking thought-provoking questions to the stakeholders can significantly impact the success of the product. It can be vital in understanding the problem that needs to be solved in alignment with its business goals. These interactions can help designers pinpoint the latent needs of the users and cater to them with innovative and meaningful universal experiences. So how can designers create accurate mental models based on user research? In this episode, to learn more about this theme, we interact with Arin Bhowmick, Chief Design Officer at IBM Products. With over two decades of experience as a design leader, he has extensive experience in product innovations, design thinking-based transformations, user research and UX strategy. He also holds expertise in UX Leadership, Design Process management, User Interface Design, Usability Measurement and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Pioneering Universal Experiences." You can connect with Arin on Twitter @arinbhowmick. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

Any organization aims to create innovative products that can fulfil users' needs accompanied by consistent and personalized experiences. But with the advent of modern technology and digitization, users have become more aware, and their needs and demands have evolved and diversified. To keep up with these needs, designers need to engage in a smart dialogue with the users and adopt a design thinking mindset that can help create meaningful and seamless experiences tailored for their needs. So how can designers develop a design thinking mindset to create frictionless experiences for the end-users? To learn more about this theme, in this episode, we interact with Sumit Singh, Associate Vice President and Head of Customer Experience and Design at Havells India Ltd. With over two decades of experience, he is a Design Leader and Product Developer with expertise in Design Thinking, Concept Development, Design Strategy, user-centred Design and more. Let's know more about his journey and experience in the latest episode of MIT Designeering Series Podcast: "Deeper Into Design." You can connect with Sumit on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

The fashion industry has seen massive changes throughout the years and has a customer base that is constantly increasing. With not one but multiple channels to keep track of, designers also need to keep an eye out for new trends to create exciting and relevant new collections. But with such a diverse set of consumers, understanding the needs and usage patterns of each group is a humongous task. So how can designers deliver innovative products by keeping up with the evolving trends?In this episode, to learn more about this theme, we interact with Atul Apte, Chief Product Officer at Raymond Apparel Ltd. With over two decades of experience in the Indian Apparel Industry, he is a Fashion design professional with expertise in building Design Collections and strong fashion concepts in men's and women's wear along with a strong knowledge of innovative silhouette and fabric. He has vast knowledge about integrating technical, commercial, and design aspects to develop commercially viable Design Collections. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Designing for Dynamic Demands." You can connect with Atul on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

User experience design is a constantly evolving domain that is primarily shaped by customer requirements. Understanding the problem from the user's perspective by empathizing with them and involving them in the design process can provide valuable insights into the users' needs. These insights can help designers reimagine the experience for the users by serving them with the pain points they are facing. So how can designers deliver great experiences based on users' requirements? In this episode, to know more about this theme, we interact with Arnav Agarwal, Co-Founder at Embed Design. Embed Design is a research-based design organization that caters to users' needs, keeping them aligned to the business goals for an effective outcome through its solutions. Their mission is to heavily Empathize and believe in the Design Thinking Process, catering to user needs that align with business goals for an effective outcome for the stakeholders. Let's know more about their journey on our episode for "Supporting startup Design Studio of July." You can connect with Arnav on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

Maintaining market share is becoming increasingly difficult in a highly volatile field such as design, where customer expectations keep changing constantly. With the advent of digital transformation, businesses are evolving and adapting to the new norms and trying to provide a holistic digital experience that can positively impact the users. It can help ensure customer loyalty and brand recall and also offer a competitive edge in the market. So how can businesses maintain market share with innovative digital experiences? In this episode, to learn more about this theme, we interact with Nitin Sethi, SVP, Chief Digital Officer, Consumer Businesses at Adani Group. With over two decades of experience in Digital Transformation, Product Design & User Experience and a diversified portfolio including e-commerce, Real Estate, Education, Travel, Finance, & more, he holds expertise in User Experience Design, Design Strategy, Information Architecture, Interaction Design and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Design for Growth and Goodness." You can connect with Nitin on Twitter @nitinsethi80. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

When it comes to problem-solving, the first step has to be acquiring a deep understanding of the problem from every perspective and understanding the user's needs and demands. It can help designers craft successful and innovative products that create value for the end-users, and a design thinking mindset can help achieve just that. It encourages designers to approach a problem with a relentless focus on user needs and provides a systematic approach to problem-solving. So how can designers adopt a design thinking mindset to foster innovation? To learn more about this theme, we interact with Lijo Joseph, Head of Design, India & APAC at Tata Consultancy Services. He is an established design leader with over two decades of work experience and a mentor with expertise in user experience design, design strategy, interaction design, design thinking, team building, and much more. Let's know more about his journey and experience in the latest episode of "MIT Designeering Series Podcast," "Innovation: The Art and Science of the Possible." You can connect with Lijo on LinkedIn. Don't forget to subscribe to our show and share your comments on mds@mitu.edu.in

Every designer aims to craft products or experiences that cater to the evolving and expanding market. But to deliver well-rounded products and consistent experiences to such a diverse audience, designers need a thorough understanding of the market backed with solid customer research. It can provide crucial insights into the real-world problems faced by the users, which can help create inclusive and innovative products. So how can designers develop a customer-centric design thinking and problem-solving approach? In this episode, we interact with Sourav Sarkar, Head of Design at Airtel, to know more about this theme. With over a decade of experience leading and managing design teams and delivering innovative solutions, a large part of his work revolves around dealing with internal teams and the end customers. Along with accessible leadership and a customer-centric design thinking approach, he also holds expertise in user-centered design, interaction design, user interface design, and much more. Let's know more about his journey and experience in the latest episode of "Avantika Designeering Series Podcast," "Design Thinking: Innovation and Beyond." You can connect with Sourav on Twitter @bluesourav. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Every company aims to take on a design challenge and create a successful product that can be inclusive and accessible to all its users. But managing a team of designers and aligning their mindsets to achieve that single goal needs an empathetic approach towards the team members and the users. It can help understand the problem from the user's perspective and keep the team on the same page to craft a solution efficiently. So how can designers lead large teams to achieve one common goal? To know more about this theme, in this episode, we interact with Mayur Chaudhary, VP, Ux & Design at Myntra, and Founder RethinkingUX Community. With over two decades of experience building products and managing big teams, he holds expertise in user interface design, user experience design, interaction design, information architecture, and much more. Let's know more about his journey and experience in the latest episode of "Avantika Designeering Series Podcast," "The DNA of Design." You can connect with Mayur on Twitter @Imayurchaudhary. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A service design approach can help designers gain a deep and detailed understanding of the system as a whole and all the different levels of operation. Each stakeholder in a system is interconnected and works together to provide a seamless and enjoyable experience to the end-user. Understanding these interconnections can help designers craft consistent and emotionally positive experiences that may lead to positive emotional connections, trust, and customer loyalty. So how can designers strive to perfection and create seamless experiences for the users? To know more about this theme, in this episode, we interact with Kadambari Sahu, Senior Vice President-Design at ValueLabs. With over a decade's experience in the design industry, she is an International Award-Winning Designer and Leader with expertise in interaction design, design thinking, user interface design, team building, and much more. Let's know more about her journey and experience in the latest episode of "Avantika Designeering Series Podcast," "Striving Towards Perfection by Design." You can connect with Kadambari on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

When it comes to creating value for a product or a company, being distinct, relevant and consistent in terms of brand projection is important. This can be attained with the help of a strong branding strategy aligned with the business goals of the company. It can have a positive impact on the consumers which can lead to building stronger relationships between brands and users. So how can designers create a broad strategy which is also in line with the business goals?To know more about this theme, in this episode, we interact with Samyadeep De, Founder at Tricycle Brand Solutions LLP and Kaushik Saha, Co-Founder and Chief Creative Officer at Tricycle Brand Solutions LLP. Tricycle is a niche brand consultancy that helps growing organizations craft a distinct brand story. Built with passion, it aims to offer a fresh perspective and create ideas that impact. Let's know more about their journey on our episode for “Supporting startup Design Studio of June.” You can connect with Samyadeep and Kaushik on LinkedIn.Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

In the midst of a highly competitive and volatile marketplace, brands need to efficiently carve out their way to keep up with the trends and create relevant solutions. To achieve this, every brand aims to create an adaptable brand strategy that can function along with the fluctuating scenarios while maintaining the trust of the users. This can be ensured by having an emotional connection with the users based on empathy along with a consistent brand experience cementing customer recall. So how can designers have a systematic design approach to provide consistent and impactful experiences?To know more about this theme, in this episode, we interact with Ayan Pal, Chief Creative Officer and Creative Director at Deloitte Digital. With over two decades of experience in the design industry, he holds expertise in Art Direction, Digital Marketing, Graphics, Corporate Branding and much more. Let's know more about his journey and experience in the latest episode of “Avantika Designeering Series Podcast”, “Design: Certainty in Uncertainty.” You can connect with Ayan on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A passion for problem solving can drive designers to create innovative solutions for even the most complex problems. Having a design thinking mindset and the ability to adapt according to the problems as well as the ability to consistently learn are some of the most necessary skills to foster innovation. This innovation can then be taken to execution with a strong business strategy and with a good brand experience, brand loyalty. So how can designers create innovative solutions and successfully execute them? To know more about this theme, in this episode, we interact with Dipankar Mukherjee, Vice President - Innovation at Nihilent and Chief Innovation Officer at HyperCollective. With over two decades of experience as a creative professional, he holds expertise in creative leadership, strategy, business development, innovation and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” "Design Thinking: Innovate, Integrate, Impact". You can connect with Dipankar on Twitter at @hyperdpkr. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A deep understanding of customer needs can help designers in creating successful and meaningful design solutions. With a positive experience, these solutions can also help in improving the lives of customers. It can affect the business value of products and companies and lead to significant market growth by transporting sense and value to the end-user. So how can designers effectively connect the dots between market and design objectives? In this episode, we interact with Blessen Philip, Senior Design Manager at 3M to know more about this theme. With over a decade and a half of industry experience across Automotive, Industrial, Consumer, Architectural, and Health Care domains, he holds expertise in industrial design, product design, design strategy, brand experience design, and much more. Let's know more about his journey in our special episode on the occasion of World Industrial Design Day. You can connect with Blessen on Twitter at @blessenphilip. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A meaningful solution with an effortless user experience can help businesses survive in a disruptive marketplace. However, a carefully constructed business model with a design mindset is also necessary for concepts to stay. It helps take an idea from concept to market, makes it easily accessible for the users, and can lead businesses to achieve extraordinary results. So how can designers create successful strategies and business models to cement their place in the market? To know more about this theme, in this episode, we interact with Victor Ong, Director, Head of Product Design (APAC) / ADAPT, Design Lab at Bain & Company. With a decade and a half of experience in UX/UI design, he holds expertise in user-centred design, interaction design, product design, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast," "From Depth of Design to Breadth of Business." You can connect with Victor on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Design has the ability to not only contribute but amplify the customer experience provided by a service. Observing customer interactions can give valuable insights into the mindset of the users. With a strong understanding of the user behaviour and their sensibilities, designers can create a consistent brand experience and an overall integrated customer experience for their services. So how can designers provide the best experiences for the services they provide?To know more about this theme, in this episode, we interact with Manali Mitra, Chief Design Officer at udChalo. With over two decades of professional experience, she has been focused on strategy, storytelling, and the creative direction of large online experiences. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Designing Experience for Services." You can connect with Manali on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

In-depth knowledge of a problem and a deep understanding of the user's needs and desires can help designers create a better product strategy and roadmap. The right strategy can take an idea from concept to scalable new business while also ensuring the best possible experience for the user. It can help designers create innovative products that are easily accessible, reusable and adaptable. So how can designers create an incremental strategy to amplify business value?To know more about this theme, in this episode, we interact with Suhas Bendre, Director - Cognizant Interactive at Cognizant Technology Solutions. With over two and a half decades of experience working in design and management roles, he holds expertise in user experience design, user-centred design, management, interaction design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Design - First Approach in Business.” You can connect with Suhas on Twitter at @BendreSuhas. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Designers have the means to shift human behaviour to complex problems and make a significant impact on the lifestyle of the consumers by creating unique solutions. Simultaneously, empathizing with the users and understanding their needs and desires plays a crucial role in shifting behaviour and accelerating customer acceptance. It can help create seamless experiences that can have a long term effect and amplify the business value through integration. So how can designers anticipate users' needs and desires and create functional and innovative products?To know more about this theme, in this episode, we interact with Anirudh Natuu, Director of User Experience Design and Studio Leader India at Globant. With over two decades of experience in digital transformation projects, product development, and business strategy, he holds expertise in interaction design, user-experience design, user-centred design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Safe Fail and Fail Safe” You can connect with Anirudh on Twitter at @AnirudhNatuu1. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Nowadays, every designer aims to capture the user's attention by providing meaningful and effective solutions to problems; and the first step to do so is user research. Understanding the behaviour of the users and the environment around them can provide better clarity about the problem as well as the needs of the users. It can help create usable products that provide an integrated, inclusive and overall enjoyable experience. So how can designers conduct user research to understand the problem better and create the best possible solutions?To know more about this theme, in this episode, we interact with Manjari Dwivedi, Experience Design India Studio Lead at NCR Corporation. With almost a decade of experience, she holds expertise in usability testing, user research, user experience design, user interface design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “The Missing Piece: Market Research.” You can connect with Manjari on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A deep understanding of the user base is required for creating an inclusive solution that also simplifies the customer's lifestyle. With an in-depth knowledge of the ecosystem and the context of use, designers can create seamless and unified experiences that are immersive and innovative while also being inclusive. These solutions help in improving the lifestyle of the user, which later leads to customer satisfaction. So how can designers create inclusive and seamless solutions for diverse user contexts and ecosystems?To know more about this theme, in this episode, we interact with Ashok Shetty, Vice President and Head of UX Design Studio at HDFC Bank. With over 20 years of experience defining the product vision, building design teams, and establishing best practices in UX and UI, he holds expertise in design strategy for the ecosystem, and omnichannel, user research, interaction design, human-centred design, design-thinking methods, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Designing Beyond Frameworks.” You can connect with Ashok on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

In an increasingly complex business environment, all organisations face the challenge of delivering consistent, connected and meaningful brand experiences. Brand experience is not just about finding the value exchange and surpassing customer's expectations, but it can also help you in establishing a long-term brand value. And to understand the importance of brand experience for brand value, in this episode, we get into a conversation with Sanjay Bhatnagar, Design Director at ShopX-10i Commerce Services Pvt Ltd. He is an award-winning Competency Area Mentor with over two and a half decades of professional experience as an artist, a mentor, a teacher and a design leader. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” "Nurturing Brands: From Values to Experience." You can connect with Sanjay on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

With a deep understanding of the users, design thinking can help designers create better and more inclusive customer experiences. Keeping the users at the centre provides better insight regarding their buying decisions and helps identify patterns in user behaviour. It also helps build a customer-focused mindset and an inclusive skill set, leading to designers creating more effective design solutions. So how can designers translate a deep understanding of users into a better customer experience? To know more about this theme, in this episode, we interact with Abhimanyu Kulkarni, Studio Director at Philips. He has over two decades of professional experience in design leadership roles and working in the health and wellbeing industry. He holds expertise in front-end innovation, conceptualization, design management, concept development, design thinking, art direction, and much more. Let's know more about his journey and experiences in our first-anniversary episode of the "Avantika Designeering Series Podcast," "Experience - Unifying Innovation and You." You can connect with Abhimanyu on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

The best way to keep up with the changing trends is to have a continuously evolving design mindset. Designers need to evolve and adapt to the changing needs and demands of the users to create better user-centric experiences. It can also help understand the psychology of the newer generations and create innovative customer experiences that may foster long-term loyalty. So how can designers create innovative experiences and thrive in the changing design environment?To know more about this theme, in the 53rd episode, we interact with Somdutt Sarkar, Design Director at India Babycare & Brand Operations at Procter & Gamble. With over a decade of professional experience in design and strategy, he holds expertise in digital marketing, branding, packaging, retail design, communication, and much more. Let's know more about his journey and experiences on the special episode of the "Avantika Designeering Series Podcast,” on the occasion of International Design Day. You can connect with Somdutt on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

The design industry has observed constant changes in design trends based on customer behaviour and expectations. One such change is a large chunk of people shifting from conventional sources of consuming content to OTT platforms. These platforms provide a much more personalized experience and work solely based on the user's wishes and demands. So how can designers create such customer-centric experiences that cater to the specific needs of the users?To know more about this theme, in this episode, we interact with Priyank Sharma, Head of Design and Experience at MX Player and MX TakaTak. With the experience of over a decade in various markets, he holds expertise in user interface design, web design, leadership, people management, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “The Experience Webisode.” You can connect with Priyank on Twitter @priyank_sharma. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Human psychology greatly influences human behavior, which makes it a key factor in understanding user needs. Studying the way users think can assist designers in empathizing with the users. It helps see things from the user's perspective and dig deep into the problem to find the best possible design solution. How can designers understand human psychology to provide memorable customer experiences?To know more about this theme, in this episode, we interact with Sandeep Karmarkar, Director of Design at Nutanix. With over two decades of experience in design management and leadership, he holds expertise in coaching and mentoring, design operations, user-centered design, data visualization, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast," "Designing Pixels to Designing Careers." You can connect with Sandeep on Twitter @sakarmar. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A crucial aspect of minimalism is finding the right balance between usability, inclusivity, and accessibility. Saying more with less while also keeping things meaningful and valuable for the customer is what most designers aim to achieve. For this, having a laser focus on the user's needs by understanding and empathizing with the user is vital. So how can designers create minimalistic yet integrated and impactful experiences?To know more about this theme, in the 50th episode, we interact with Debayan Mukherjee, General Manager, UX Design at Samsung Electronics. With two decades of experience in design-centric roles, he holds expertise in user experience design, user interface design, and interaction design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Creating Future of Design.” You can connect with Debayan on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A good design depends not only on the art and craft but also on the science behind a product, and that is why a design team must consist of people from various domains. A good design team can help the members grow and adapt to the constant changes in user needs. It also helps to provide clarity about user diversity to make the user experience more inclusive. But simultaneously, building a solid and sound design team that functions seamlessly can be a challenging task. So how can designers build functional design teams and create inclusive experiences?To know more about this theme, in this episode, we interact with Navneet Nair, Director of Product Design at PhonePe. With over two decades of experience as a design leader, he holds expertise in user experience design, interaction design, user interface design, and product design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Unifying Science in Design.” You can connect with Navneet on Twitter @navneetdesigns. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Crafting a meaningful human experience entails a perfect combination of empathy and emotion. It helps in cultivating brand loyalty by instilling a sense of passion in the consumer towards the product. To achieve this, designers must also understand human values and match them to drive customer value. How can designers understand human values to create meaningful human experiences?To know more about this theme, in the 48th episode, we interact with Tim Kobe, Founder, and CEO at Eight Inc. With over three decades of experience as a design leader, he has worked with companies like Apple, Tesla, Virgin Atlantic Airways, etc. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", “Return on Experience” You can connect with Tim on Twitter @TimKobe. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Storytelling is a great medium to convey the journey of a product to the user. If done right, it fosters an emotional connection between the user and the product. To achieve this outcome, the designers first need to understand the role of empathy in storytelling. But how can designers implement empathetic storytelling practices while interacting with the users to understand the problem on a deeper level for better user experience?To know more about this theme, in this episode, we interact with Azmina Poddar, Design Studio Head, APAC at Boston Consulting Group. She has over two decades of experience ranging from design consulting, design Strategy, and visual communication. She has held positions such as Director of Visual & Branding and Creative Head of several enterprising Design Studios. Let's know more about her journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", "Endearing Empathy." You can connect with Azmina on Twitter @verylooni. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Whenever the designers want to address the user's problems and design an innovative solution, the first thought that crosses their mind is by following the Human-Centered Design methodology. Keeping the users at the center while interacting with a product helps designers make their products more usable and widely accessible. The most common way of doing this is by empathizing with the user. But how can designers create innovative and accessible products while empathizing with the users for better user experience?In search of answers to all such questions, today we connect with Riya Thosar, Director of Product Design at SAP. With over two decades of global industry experience, She has designed consumer and enterprise products for a wide range of industries and global audiences. Let's know more about her journey and experiences in the Women's Day special episode of “Avantika Designeering Series Podcast.” You can connect with Riya on Twitter @RiyaThosar. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Nowadays, consumers subscribe to a more innovative and personalized experience. To meet the evolving user needs, service providers need to build a strong emotional connection with the users. And not having an emotional understanding can lead to a rift between the user and the service provider. To avoid this, designers need to practice empathy and gain a clear understanding of the constantly evolving customer needs. But how can designers create an emotional connection and foster customer loyalty?To know more about this theme, in this episode, we interact with Ritesh Rajan, Deputy Vice President - Design at Edelweiss Financial Services Limited. He has over a decade of experience in User Experience Design, Design Strategy, Research, and Project Management. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", "The Equity of Empathy." You can connect with Ritesh on Twitter @_riteshrajan. Don't forget to subscribe to our show and share your comments onads@avantika.edu.in

The automotive industry has witnessed numerous changes over the past few decades. Simultaneously, with the evolving customer expectations and new trends, designers are trying to create unique and emotionally inclusive experiences. But to achieve this goal, they need to overcome challenges like safety, utility, accessibility, and the impact that a product has on the user. How can designers step up to these challenges and positively impact the minds of the users? To know more about this theme, in this episode, we interact with Pratap Bose, Vice President of Global Design at Tata Motors. With over two decades of global experience across various cultures, he has developed a unique understanding of diverse business cultures. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, "Gearing Automotive Industry." You can connect with Pratap on Twitter @BosePratap. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Branding is one of the most important aspects of a company as it makes the brand memorable and reliable for the consumers. It builds familiarity with a brand by providing impactful and consistent brand experiences to its customers. To achieve this goal, designers must learn impactful branding practices. But how can designers adopt such impactful brand practices to engage with the maximum number of their customers? To seek answers for such queries, in the 43rd episode, we interact with Jose Barrera, Head of Brand Design, Jio. He recently launched the Jio BrandLab, where his team is developing the platform for Jio's biggest brands. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, "Branding Digital Life." You can connect with Jose on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Emotional design is a way of evoking positive emotions in the users and providing a great user experience. How these emotions take shape, depends on factors like aesthetics, usability, emotional connect, user interaction, etc. User interaction helps in understanding the user diversity and their needs, working on which designers can provide immersive experiences. But how can designers use emotional design to articulate positive emotions among the users and provide immersive experiences?To answer these questions, in this episode, we interact with Lara Mendonça, Head of Product Design at Bumble. With her passion for inclusive and dynamic design, she has been building inclusive and diverse teams and empowering them in designing successful products. She is an expert in design direction and strategy, design operations, mentorship and growth, communication and leadership, and a lot more. Let's know more about her journey and experiences in the special episode of “Avantika Designeering Series” podcast. You can connect with Lara on Twitter @laraisuncool. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

To have an inclusive design mindset, one needs to understand user diversity. And for that, having a communication channel with the users is a must. It helps understand what the users need and how they perceive a product. It also helps build on the operability of a product and make it more accessible. But how can designers build an inclusive design mindset to increase the reach of their products? To know more about this theme, in this episode, we interact with Ujjwal Varma Pinnamaraju, Head Of Design, OnePlus India. He holds expertise in user experience design, interaction design, usability, user interface design, and product design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, "The Secret Spell of Design". You can connect with Ujjwal on Twitter @ujjwalvarma. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Design thinking can be used to find innovative solutions to the various problems in an organization. When used in the context of organizational culture, it can yield innovative and efficient outcomes. A culture purposefully built on design thinking principles can improve the productivity of an organization and open up various innovation opportunities. But how can the cultural designer use design thinking to enhance the efficiency of an organization?To understand the concept of design thinking and the importance of culture in an organization, in this episode, we interact with Parameswaran Venkataraman, Chief Design Officer at Fractal Analytics. He has over two decades of experience in design and leadership roles in various companies like IDEO, Dr. Reddy's, Kantar and more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, “Unveiling Culture Design”. You can connect with Parameswaran on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika

In this day and age, to meet the user's endlessly evolving needs, innovation is a necessity, and a major driving force for that is creative thinking. Creative thinking aids a person's problem-solving abilities by analyzing problems from fresh perspectives and synthesizing practical solutions. And when unorthodox ideas start flowing through creative thinking, that is when innovation strikes. However, these are never a constant stream of ideas as for most people, they are followed by something called a creative block. But how can designeers cultivate creative thinking and deal with issues like a creative block to boost their problem-solving abilities and reach better and innovative solutions?For getting the answers to all such questions, in this episode, we interact with Prabhat Mahapatra, Design Manager at Adobe Design Lab. With professional experience of around two decades in the design industry, he holds his expertise in creative thinking, product, graphics, and space design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series" podcast, “The Cloud of Creative Thinking”. You can connect with Prabhat on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

The rise of technology, digital services, and social networks has led to increased customer expectations. Customers are demanding personalized services throughout all industries – particularly banking and finance. From shopping online to online banking, customers have been presented with the opportunity to get what they want and when they want conveniently. Simultaneously, e-commerce, personalization, and new ways of communicating with customers have led to tremendous benefits for customers.To understand the effect of digital transformation on customers more thoroughly, in this episode, we get into a conversation with Swamy Seetharaman, Head of Technology at CRED. With professional experience of around three decades in several multinational companies, Swamy holds his expertise in domains like technology transformations, product strategy, and building organizations. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Symphonizing Technology for Customers”. You can connect with Swamy on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

The world is changing at an incredibly fast pace, and there are new challenges we must face every day. Having a “learning mindset” has never been more important than now. Since failure is such an inevitable and essential part of the design, it is important to be surrounded by people who can not only accept but also embrace failure. And one way to do this is to cultivate a learning mindset, both among team members as well as the organization as a whole.In this episode, we interact with Deepak Menon, Partner Director at Microsoft. He has lead Product Experience across all Products at Microsoft India R&D. This includes all of Office on Android, Visio, Visual Studio, Bing.com, Cortana, Azure Services, and Kaizala with over two decades of professional experience. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “The Window of Design”. You can connect with Deepak on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

If there is an algorithm for innovation, it must begin with two key components, Curiosity, and Critical Thinking. These two concepts lie at the very foundation of every innovative process. To achieve an efficient output, you must be patient, professional, open-minded, and positive. But most importantly, you have to be curious and should be able to think critically.In this episode, we interact with Udhaya Kumar Padmanabhan, Director of Design at Designit. He is a seasoned executive design leader with more than two decades of professional experience in designing for numerous business verticals across the globe. He holds his expertise in Design Leadership and Management, Strategy, Research, Service Design, Product Management, Front-end Engineering, User Experience, CX, Delivery, and Operations. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Crafting Curiosity”. You can connect with Udhaya on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Humans are visual creatures. Ninety percent of the information transmitted to the brain is visual, so it's no surprise when we say that visual storytelling is being well recognized in this digital era. The brands that take advantage of design, content, and experience to visually tell their stories have the potential to catch prospective users' attention and keep them interested in their products. In this episode, we interact with Rupambika Khandai, Creative Advisor at EY. With around a decade and a half years of experience, her expertise includes User Experience Design, Branding, Communication Design Strategy, and Visual Storytelling. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Decoding Visual Communication Strategy”. You can connect with Rupambika on Twitter @rupambikak. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Universal design has always been the key to creating a product that not only is usable to a wider audience but is also able to bring in a business that is easily scalable. While this approach has been passed on to the generations of creators; lately there has been a disruption in creating products that cater ‘specific' needs to its ‘specific' users which creates an inclusive experience. Inclusive design is the recent approach that is being practiced by leading professionals to build solutions that capture not only tackle the users' needs but also build an engagement that ultimately results in a positive involvement. In this episode, we interact with Ramesh Kozhissery, Director of Design at Walmart Global Tech. With over a decade and a half years of experience, his areas of expertise include user experience design, strategy, user research, and design leadership. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Add to Cart - Inclusive Design”. You can connect with Ramesh on LinkedIn. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Nowadays, systems are designed to meet business goals through the impressive features and technological capabilities of software or hardware tools. However, these system design approaches sometimes omit the end-user, which is an essential part of the process. So, is it possible to solve these problems with the help of a user-centered design approach? In this episode, we interact with Gaurav Mathur, VP of User Experience Design at Myntra. His work has been published in prestigious journals and conferences like CHI and Design Issues. Not just that, he has also spoken at the Nasscom Design4India's Design Summit, India Digital Summit, and Product Leaders Forum. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “The Crux of User-Centred Design”. You can connect with Gaurav on Twitter @gauravmathur. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Customer obsession is not a constant dedication to the thinking that “the customer is always right.” It is not a new trend that has just begun to make its presence on Twitter, in marketing blogs, and in the huddle rooms of marketing teams. Customer obsession is the outside-in business approach that utilizes data-driven insights. It increases the lifetime value of customers by continuously providing them with quality and meaningful experiences. But how does customer obsession helps in delivering customer-centric experiences? In this episode, we interact with Biju Damodharan, Manager of Design at Amazon. He has spent over a decade and a half designing and leading design teams that crafted User Experience Design for Online Communication Products, Enterprise Business Applications, Network Management Products, and Online Products for Small Business. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Delivering Customer-centric Experiences”. You can connect with Biju on Twitter @bijudamodharan. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Banking sectors are undergoing a technological churn right now. The reason is two-fold: changing customer expectations and improved technological and designing capabilities. The rising competition from Fin-tech start-ups that creates unique customer experiences around banking services has forced the banks to respond by innovating themselves. In this episode, we interact with Nivedita Chandra, Head of UX at Deutsche Bank. She has nearly two decades of professional experience in the domains covering design, business, and technology. Let's know more about her journey and experiences in this special episode of the "Avantika Designeering Series" on the occasion of "International Day of Banks". You can connect with Nivedita on Twitter @niveditachan. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Digital transformation means different things to different people. Some people think that it's about the speed and power of back-office technology, getting more visibility into process and data. Some think it is about driving efficiency and cost savings to the bottom line. But the real gem in the digital transformation jewel box is the empathy of focusing digital transformation on improving the customer experience. In this episode, we interact with Sauvik Banerjjee, Chief Technology Officer at Tata Digital. With over two decades of building internet platforms, internet businesses, and internet technologies across four continents, he has built from scratch India's two most loved digital platforms - Reliance JIO & TataCLiQ. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Empathy in Digital Era”. You can connect with Sauvik on Twitter @sauvikbanerjjee. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in.

It's easy to underestimate the importance of design in business. However, a strong approach to design has a significant impact on a brand and comes with profound business benefits. Design thinking is used for everything from new product ideas to finding out more about your target audience. Hence design decisions dramatically impact the future of your business and your profitability. In this episode, we interact with Sudhindra Venkatesha Murthy, Chief Design Officer at IBM IX. On the digital canvas, Sudhindra crafts positive experiences for people armed with insights, empathy, and behavioral understanding. As an Experience Strategist, he helps craft vision for partners to see their worlds in action. As a Design Leader, he designs environments conducive to creating meaningful, game-changing, and award-winning designs. He has been recognized for his work through many awards, including the Most Innovative Product award by NIA in Singapore. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Blending Business and Design." You can connect with Sudhindra on Twitter @sudhindra. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

Designers that inspire trust in their customers also inspire repeat purchases and lasting business relationships. If your customers trust what you have to say and if the designs you are producing feels credible and reliable, they are more likely to view your company as an authority. And that's why we interact with Rohan Verma, Director of UX design at Urban Company, in this episode. He pushes for quality and delight throughout the service journey for customers and partners, which fuels business growth with impact to bottom-line with user-centered design. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Designing Customer Trust." You can connect with Rohan on Twitter @ridder_mark. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

There is always a debate between customer experience (CX) and user experience (UX). The term UX has been around for a bit longer than CX. on the other hand, CX is a newer concept that has only started to gain recognition in the past twelve years or so. Both UX and CX are crucial for brand success—so what's the difference between the two, and how do they complement each other? In this episode, we interact with Monica Deshpande, UX Practice Head, and Director at Capgemini. She is a versatile User Experience Professional and business practice leader with more than 20 years of experience in the IT Industry. She has adapted and promoted LEAN UX in the IT Services and strategized Agile UX for multi-channel delivery. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Using UX For CX”. You can connect with Monica on Twitter @monicadeshpande. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in

A multidisciplinary design approach seeks to integrate the skills and methodology of designers from multiple disciplines into a collaborative effort. Designers need to understand how diverse areas of expertise can come together to solve complex design problems rather than limiting themselves to one domain. In this episode, we interact with Sudhir Sharma, CEO of Indi Design. He is the founder of Indi Design, DesignIndia Magazine, and Elephant Design. A pioneering Design and Business transformation consultant, Sudhir has more than 30 years of experience. He also hosts India's Best Design Studio Awards. He was a member of the Indian Design Council, constituted by the government of India, and is an Alumnus of the World Economic Forum on the Global Council for Design. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “The Design Medley”. You can connect with Sudhir on Twitter @Sudhir_indi. Don't forget to subscribe to our show and share your comments on ads@avantika.edu.in