Business on the Bright Side

I was hesitant to restart this podcast because my mind was saying, "Is the world too noisy right now? Are we in information overload? Will I be yet another podcast that people will roll their eyes at?"But we were in Week 3 of Mic Drop Academy, which is our 10-week elite speaker program for women. And I was giving advice to someone who is hesitant to start their career as a speaker or in thought leadership - If what you have to say can help someone else, then you'd be doing them a disservice by not saying it. So this podcast - with a new name, Amplify with Jess Ekstrom - is another way I can help lift women up. And I have some pretty amazing guests lined up who will help as well!Follow along on any podcast channel or on YouTube, and we'll see you January 8th with episode 1!Amplify with Jess Ekstrom is produced by Earfluence and brought to you by Mic Drop Workshop.

Season 2 is coming on September 5th! We're taking a quick break for the summer, so will you do these two things for me?Hit subscribe so you're alerted on September 5th when we return. Then leave us a review!Text HYPE to 706-228-9495 to receive my Monday morning Hype TextTranscript:Hey, Hey. Business on the Bright Side is taking a quick break and we will be back September 5th. Before I get into why we're taking a break, there are a few things you should do in the meantime. Number one, hit subscribe if you're not subscribed already. That way, you'll be alerted when we come back September 5th for season two. And while you're at it, would you mind leaving me a little review?When you're searching for your next book that you want to read, or the next podcast that you want to listen to, or even the next pair of yoga pants that you want to buy on Amazon, and the first thing you do is you look at the reviews. I know I do. That's why it's super helpful for me to have reviews on my podcast. So if you could take two minutes and review it, I would really, really appreciate it. And step two, if you still want that Monday quick hit of inspiration even while we're on hiatus, I'm still sending out my Monday hype text, so text me the word hype, H-Y-P-E to (704) 228-9495. That's the word hype to (704) 228-9495Now, why am I taking a break? My first sassy response is because I damn want to. Don't wait until you feel like you deserve a break to take one. If you're in a position where you can take a break, take it. And really, I'm saying this advice to myself as much as I'm saying it to you because I'm not going to lie, I feel like I've shifted into this high gear since the end of 2019 with Chasing the Bright Side coming out. And then, of course, there was this little global pandemic and then all the work we did at Headbands of Hope. And then there was the election, which made me sprout probably 20 gray hairs, and so much more. I'm sure you can rattle off a list of craziness over the past two years as well.But if I'm being honest, one thing I've noticed recently is that my gear shift has been sticky. I've been stuck in this high gear for about two years and I feel like I've forgotten how to downshift. We cannot forget how to downshift because why work so hard to create a life for ourselves that we can't even enjoy? I've put a lot of time into my business getting it to a place where I can take time off if I want to. So, it's time to freaking downshift. We're exploring the Northeast in the Airstream this summer and I fully intend to stuff my face with a lot of lobster rolls and find beautiful greenways to bike along. Even if you can't take two months off, what can you do to downshift this summer? Can you move a little slower on the weekends? Can you read instead of watch TV? Can you use a French press instead of a Keurig? What are some ways that you can just maybe move a little bit slower?Remember to hit subscribe to get the first episode when we're back on September 5th and then don't forget to join my Monday hype text, texting the word hype to (704) 228-9495. That's the way the cookie crumbles, folks. Thanks for being such an awesome community. Whether this is the first episode you've listened to or you've binged every single one of them, I appreciate you. See you all September 5th. See acast.com/privacy for privacy and opt-out information.

Do you find it hard to separate your personal worth from your business, allowing every little failure to eat you up? I'm going to let you in on a little secret and daily mantra I use: it's just business.Over the last few years, I've dealt with the pain that comes from someone not loving a product, because I was taking it personally. When I started using this mantra, I found more space to focus on growth. About the Phrase: It's just business. (1:21)Using "It's just business." as a Mindset Hack (2:02)How Moods Affect Your Day (3:01)Putting Space Between the Person You are and the Product You're Creating (6:29)Removing Ego From Your Work (7:16)Returning September 5th for Season 2!Text HYPE to 7042289495 See acast.com/privacy for privacy and opt-out information.

As a speaker, you're always looking for ways to gain experience and land speaking gigs, right? Suz Chadwick is sharing 3 ways to qualify yourself as a speaker and get booked for speaking engagements.Listen in as she walks us through what it looks like to call yourself a speaker, how to show your value, and where you need to start today!Get to Know Suz (2:41)Three Ways to Land Speaking Engagements:1. Practice with low hanging fruit: Podcast, FB/IG Live, Webinar, Events (3:14)2. Create assets that qualify you as a speaker and make you credible. (7:42)3. Start calling yourself a speaker. (16:38)Title it on social media. SampleAdd a speaking page to your website. SampleAdd yourself as a Speaker title on your LinkedIn position. SampleOne Liner: Being a successful speaker is about using your story to help people in their story.Linkssuzchadwick.comSuz's WebinarReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Are you dreaming of standing on a stage next to those three big, red letters? Let's get you ready to land a TED Talk!In this episode of Business on the Bright Side, I'm sharing the four P's to getting booked for a TED Talk!Jess' First TedX Talk (1:06)Ted X Talk vs. Ted Talk (1:47)Ted X Talk: Localize EventsTed Talk: Main EventsThe Benefit of the Ted X Talk: (2:10)- You can feature the logo on your site.- You can prove your speaking ability for a Ted Talk.- It will propel your speaking career.- Provides credibility as a speaker.- Lists you on their speaking directory.The Four P's to Land a Ted Talk: (2:54)PassionPreparePracticePitchPassion: What's a unique subject or concept that you're passionate about? (3:09)Bright Pages Speaker PathwayPrepare (4:31)The Importance of Your Ted Talk Title (4:33)The Transformation Promise (5:25)Jess' Transformation Promise: I help audiences become more optimistic by believing that the future is good and they can be the ones to create it.Practice (7:43)Pitch (8:57)1. Apply to all Ted X Talks, not just your local ones.2. Review the theme of the event to tweak your pitch to fit that theme.Get my Pitch Templates from Mic Drop WorkshopSet Up Google Alerts & Get Notified (9:47)LinksFind a Ted X EventMic Drop WorkshopFree Keynote PlannerMonday Morning Hype Text: To sign up, text HYPE to 7042289495Review the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

We live in a society where it's hard to be direct and say what you want—but I want to change that, starting with myself.Erica Reitman joins us today for a straightforward conversation on three ways to be more direct in both your life and your career. Listen in as she walks us through her journey and how being direct has moved the needle forward!Erica’s Past as an Interior Designer (1:44)Inner Shift to Coaching (3:31)Three Ways to Be More Direct (7:07)1. Setting the tone for being direct (7:07)2. Being straightforward in your pricing (14:40)3. Be clear about who you want to work with (17:18)Parting Advice (20:47)Links:instagram.com/ericareitmanericareitman.comReview the transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Are you ready to make your website accessible for everyone? Let's test your website's accessibility!Myrna Daramy is an advocate for Digital Media Optimization, encouraging others to create an inclusive and accessible space in their brands. Listen in as she walks us through opportunities for improvement and how we can start optimizing our websites today!DMO: Digital Media Optimization (1:50)Digital Inclusivity: Your digital platforms are accessible to any and everyone. (3:41)ADA Compliance (5:53)Disabilities to consider: Mobility, Hearing Impaired, Hard of Hearing, Vision Loss, Deaf, ADHD, Epilepsy, Cognitive (7:42)Three Ways to Make Your Website Accessible:1. Run an automated test to be ADA compliant (9:03)Wave, ace, Site Improve (only 25% accurate)Levels of ADA ComplianceA - Lowest Level of ComplianceAA - Industry Standard of 38 CheckmarksAAA - 100% ADA Compliant2. Working with your designer or developer to ensure you’re compliant.Myrna’s checklist3. Add Active ADA WidgetOne Liner: In order to accomplish Digital Media Optimization, you not only have to consider how diverse you are, how inclusive you are, but also how accessible you are. (20:23)Links:myrnadaramy.comMyrna’s checklistinstagram.com/myrnapdaramyActive ADA Widget See acast.com/privacy for privacy and opt-out information.

Do you have a great business idea or name? You may be asking yourself, "Do I need a trademark?"Michelle Murphy of Wilson Murphy Law and The CEO Legal Loft join us to discuss when and why you need a trademark for your big idea, and how to go about the trademark process. Listen in as she walks through a trademark search, a few legal steps to take when you're getting started, and how an attorney can help you get legal!This episode of Business on the Bright Side was recorded as part of the January 2020 You 2.0 Challenge hosted by Bright Pages, a guided online journal for people who do. Try Bright Pages today and get your first month free with the code POD!Something that Made Michelle Want to Quit What She Does: She felt like she was talking to no one. (2:48)What Kept Michelle Going: Staycations (6:02)Michelle's Mission Statement: Make legal accessible and easy to understand. (7:47)Tips to Getting Legal When Starting a Business (12:36)1. Research your name and make sure it isn’t taken as a trademark, then trademark it.2. Make sure you have terms & conditions and privacy policy up on your website (include CCPA).3. Separate your bank accounts from business and personal.Holding a Trademark Name (18:06)Costs and Time Investment of a Trademark (18:42)LinksWilsonmurphylaw.comtheceolegalloft.cominstagram.com/thetrademarkattorney_brightpages.comReview the Transcript: See acast.com/privacy for privacy and opt-out information.

What does creativity mean to you? Have you found a way to incorporate it into your life?In this episode of Business on the Bright Side, I'm joined by Brit Morin of Self Made and Brit & Co to discuss how you can activate your creativity, dive into what your passionate about, and use that to launch the business you've been dreaming about! Get to Know Brit (1:14) The Journey of Brit & Co (3:03)Developing Self Made (6:48)What Being Self Made Means (9:54)In December of 2020, 140k jobs were lost by women, 16k were gained by men.What Gives You the Most Energy? (12:49)a) Eating wellb) Sleeping wellc) Drinking more waterAnswer: Working on the thing you’re passionate about.You make time for the things you care about, you make excuses for the things that you don’t.How to Test a Business IdeaWithout Going All-In (15:24)Self Sabatoge (17:58)Giving Yourself a Timeline (20:30)Pivoting in Business (21:41)Vision Casting & Creativity (23:08)Linksbrit.cotryselfmade.comfacebook.com/groups/tryselfmadePodcast: Teach Me Something NewReview the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Do you typically stick to the same marketing tactics you've always worked with in your business? Sometimes that can leave you stagnant. Audria Richmond is making big moves in new marketing strategies and techniques, which is why I thought it was so important to bring her on the show. Audria joins us to share three ways you can try new marketing in your business this year to set yourself apart!Get to Know Audria (:59)Three Ways to Try New Marketing (1:57)1. Micro-Marketing: Simplify Your Content + Solutions to Get to the Point (1:57)2. Take Advantage of Audio Based Platforms (7:44)3. Having a Book as a Business Card (11:50)Legacy BooksManifesto Books One Liners: (19:00)You can copy the front end, but you can never copy the backend.The worst thing you can do to a great idea is not give it a marketing plan.Linksaudriarichmond.cominstagram.com/audriarichmondUnCloned Marketing See acast.com/privacy for privacy and opt-out information.

As my team celebrates Headbands of Hope's 9th birthday, we're also celebrating the honor of being ranked in the top 1% of all Shopify stores!As I reflect on these last 9 years, there are so many experiences that led to this success in business! Listen in as I share 5 things that I believe contributed to our top 1% ranking of all Shopify stores!Plus, make sure you use the code FIRSTTIMER for 20% off at headbandsofhope.com and help us reach one million headbands donated!How our store got in the top 1% of all Shopify stores:1. I hired people before I was ready. (2:42)2. We’re quick to pivot. (5:20)How can we always be a speedboat and not a cruise ship.3. We kept showing up and continue to gather data. (6:47)4. We diversified our revenue streams. (8:32)5. We had fun. (9:40)Recap (11:18)Use code FIRSTTIMER for 20% OFF at headbandsofhope.comOne Liner: Don’t let, “I don’t know where to begin,” keep you from beginning. (11:55)Links:headbandsofhope.comReview the transcript at businessonthebrightside.com! See acast.com/privacy for privacy and opt-out information.

Have you been hesitant to put yourself on video in your business? Today, Natasha Samuel of Shine with Natasha joins us to help you set aside any fears by sharing the impact video can have on connect with your audience.Listen in as she shares 3 ways you can use video on Instagram to connect, plus she's providing a few ideas to help get you started!Becoming an Instagram Strategist (3:11)Why Video is Important (5:07)Three Types of Video to Build a Connection with Your Audience: (7:19)1. Instagram Stories (7:19)Your audience is likely watching through stories more than they’re scrolling.It allows you to be less curated and people like that.It’s more accessible for creators and end users.2. Instagram Live (11:39)Instagram Lives Show Up First on InstagramWays to Show Up on Live:You can Host a Q+A and engage your audience.Webinar Style with Powerpoint Slide FunctionalityHave a Guest Join You Live to Swap FollowersPop Up Coaching3. Instagram Reels (16:55)Instagram Reels have taken over the primary form of video on Instagram.You can show your personality.You can reach new audiences and grow your following.Linksshinewithnatasha.comInstagram.com/shinewithnatashaSunshine ShopPrompt Pathway in Bright Pages See acast.com/privacy for privacy and opt-out information.

Overthinking can cause so much more stress than any of us need—let's crush those tendencies and stop overthinking.Jon Acuff joins us in this episode to share three ways you can stop overthinking in every aspect of your life. Listen in as he walks us through these steps and how he's used them in his own life.Three Ways to Stop Overthinking (1:03)1. Retire Your Broken Soundtrack (1:19)Bright Pages (6:06). +1:302. Replace those thoughts with new, positive ones. (9:40)Find a broken soundtrack by writing down something you want to do, then listen to what you want to hear.3. Repeat what you want. (13:01)Parting Advice (20:16)Linksacuff.meinstagram.com/jonacuffSoundtracksbook.comAll It Takes Is A Goal Podcast - acuff.me/podcastReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Has Women's History Month motivated you to surround yourself with and collaborate with other women entrepreneurs? I'm here for it!In this episode of Business on the Bright Side, I'm sharing 5 ways you can collaborate with other women! From simple ideas to more complex opportunities, let's dive into how you can grow together!5 Ways to Collaborate with Other Women1. Swap or Trade Services (2:12)2. Host a Giveaway Together (3:24)3. Newsletter Swap (4:25)4. Joint Instagram Live (5:56)5. Create a Pop Up Course Together (6:53)One Liner: If there is room for everyone at the top, then we might as well support each other and make it fun along the way. (8:08) See acast.com/privacy for privacy and opt-out information.

There is so much power in connecting with and building up other women. That's why I was honored to bring Natalie Franke, co-founder of The Rising Tide Society and community leader of Honeybook, on the podcast to discuss how you can genuinely root for other women.Listen in as we discuss why she decided to open up about her journey to motherhood and connect with others who are living through the same experience.This episode of Business on the Bright Side was recorded as part of the January 2020 You 2.0 Challenge hosted by Bright Pages, a guided online journal for people who do. Try Bright Pages today and get 20% off the annual plan with the code POD!Meet Natalie (2:30)Cheering for Other while Feeling Comparative (6:10)Opening Up (11:22)The T-Shirt Shop (21:45)Linksnataliefranke.comshopnataliefranke.cominstagram.com/nataliefrankeBright Pages Pathway: Community Over Competition with Natalie FrankeReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

I don't know about you, but I've found myself surrounded by strong and powerful women in my life. So, in honor of Women's History Month, on today's episode of Business on the Bright Side, I'm highlighting 10 women who have impacted my life and career.From family members, professors, and business colleagues to women I've never met and even one who's name I never got, listen in to see how knowing them has made my life and business all the better. 10 Women Who Impacted My Life & Career1. Dr. Maria DeMoya (1:23)She believed in what I was building.2. Sara Blakely (2:45)She inspired my to fulfill a need.3. My Mom (3:54)She taught me that experience is more important than lectures.4. My Grandma Joan (5:28)She taught me to silence stereotypes and live the life I want.5. Kristine Sickles (7:39)She saw the potential in my personal brand.6. RBG (9:03)She paved the way for women to have independence.7. Natalie Franke of The Rising Tide Society (9:46)She helped me to embrace community over competition.8. Martha Bitar of Flodesk (10:50)She mentored me through the process of building Bright Pages.9. Myrna Daramy (12:12)She taught me to embrace digital inclusivity in technology and helped me make my website accessible to all.10. A Random Woman at Starbucks (13:21)She paid it forward to my business when I was just starting out.One Liner: As a woman, every time you advance towards your dreams, you’re showing young girls watching what’s possible for their dreams.If you're a minority business owner looking for support in your business, please submit your pitches to hey@jessekstrom.com!Try Bright Pages Free for one month with code POD at brightpages.com!Review the Transcript at businessonthebrightside.com! See acast.com/privacy for privacy and opt-out information.

Why do we feel burdened to always be connected to our phones and checking social media? We shouldn't have to.In this episode of Business on the Bright Side, Minaa B joins us to share how and why you should set digital boundaries in your life and business. Listen in as she describes the importance of understanding responsibilities in online relationships and communication when you're setting those boundaries!Setting Digital Boundaries (1:35)Determine Your Why: Why are you going on social media at this time? (5:10)Social Media Audit (7:55)1. Check Your Screen Time2. Look at Who You FollowUnderstanding Responsibilities & Boundaries (9:00)Vocalizing Boundaries (13:17)One Liner: Normalize saying no in your life. (21:16)LinksBook Pop WorkshopYour Body, Your Story Podcastinstagram.com/minaa_bMinaab.com See acast.com/privacy for privacy and opt-out information.

Have you ever finished a book and thought, "That would have been better as an article or blog post?" I think we've all experienced that.In this episode of Business on the Bright Side, I'm sharing four ways to help you decided if your idea should be a book or a blog post. Grab yourself a pen and paper, and let's dive into this exercise!How to Know if Your Idea Should Be a Book or a Blog Post:How long have you been thinking about it? (1:56)Does the writing flow? (3:48)Try it on for the week.Do the tree exercise. (6:28)The Tree Exercise: (6:28)Draw a tree trunkIn the trunk, write one central theme or transformation your book will provide.Think about what people need to know in order to achieve that transformation.Create a branch for each of those things you think of until you have 10-15Blog Post: Less than 7 branchesBook: 10-15 branchesRegister for the Book Pop Workshop WebinarOne Liner: The most important step in being a thought leader is believing that you have something valuable to say. The second most important step is actually saying it. (11:25)Last week’s episode: How to Get Your Book on ShelvesTry the book writing pathway at brightpages.com.Register for the Book Pop Workshop WebinarReview the Transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

So, you have a book idea, but you have no idea where to start in order to get your book on shelves—thankfully I've already been through the process and can tell you!In this episode of Business on the Bright Side, I'm sharing four important steps to get your book on the shelves of retailers you love. Listen in as I dive into building a book proposal, getting a literary agent, securing a book publisher, and doing the work to see your book out in the real world.Four Steps to Get Your Book On Shelves1. Answer this Question: Why do you want to write a book?Why you? (2:03)Why this topic, transformation, or category? (2:28Why now? (2:42)brightpages.comPublishing Deals (3:41)2. Write Your Book Proposal (4:41)What goes into your book proposal:Overview of the BookAnswering the whysWho’s your target marketComparative titlesChapter outlinesWho are youMarketing ideasSample chaptersWorking with a Literary Agent (6:19)Working with a Publisher (8:10)Working with a Sales Team to Get on Shelves (9:26)3. Getting in Local Bookstores (10:31)4. Getting in Local Libraries (12:09)One Liner: Only write a book if you want to leave your readers better after having read it. (15:15)Get Podcast Updates Every Monday: Text Podcast to 704-228-9495Review the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Are you using clubhouse to grow as a professional speaker? With the platform becoming more and more popular, there is so much potential to gain awareness for your brand and network with others.In this episode of Business on the Brightside, Mothyna James-Brightful joins us to discuss how you can use clubhouse for your brand! Additionally, we talk about steps we can all take to create more diversity and inclusion in the speaking and event industry!First Paid & Non-Paid Speaking Gig (1:25)Pitching Yourself in Your Clubhouse Bio (8:05)How to Overcome the Fear of Speaking (9:17)Diversifying Speaking Engagements (11:50)Diversifying Your Experience (15:22)Advice to Speakers to Stay Active (18:38)Links:instagram.com/mothynasistermothyna.comstagereadyspeaker.comGrab the free email templates.Review the Transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Have you ever had a moment in your life that you look back on and thought, "Wow, that actually happened... and I made it through."In today's episode of Business on the Bright Side, I'm sharing how I lost the first $10,000 I invested in my business before I ever really even started. The lessons that came from that experience didn't sink in until much later, but it also brought out more than just lessons, it taught me about risk.What was the risk of moving forward after failure? What's the risk of not moving forward? What considerations or risks do you have in your next big idea or adventure?This episode of Business on the Bright Side was recorded as part of the January 2020 You 2.0 Challenge hosted by Bright Pages, a guided online journal for people who do. Try Bright Pages today and get 20% off the annual plan with the code POD!Getting Started with Headbands of Hope (3:12)How Jess Lost $10,000 (7:20)Moving Beyond the Risk (11:31)Finding Success & Purpose After Failure (13:10)Links:Chasing the Bright SideBrightPages.comReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Are you ready to make a change in the way you're living your life? Antonio Neves joins us as our first guest on Business on the Bright Side to discuss his book, Stop Living on Autopilot!In this episode, we talk through authenticity, knowing who you are, and surrounding yourself with quality community! If you're ready to stop living on autopilot, you need to hear this conversation with Antonio!This episode of Business on the Bright Side was recorded as part of the January 2020 You 2.0 Challenge hosted by Bright Pages, a guided online journal for people who do. Try Bright Pages today and get 20% off the annual plan with the code POD!Meet Antonio (2:25)Being Authentic (9:45)How do you introduce yourself? (15:16)Good Fear vs. Bad Fear (17:28)Thieves vs. Allies (26:58)Linkstheantonioneves.comStop Living on AutoPilot by Antonio NevesArmchair Expert by Dax ShepardReview the Transcript at businessonthebrightside.com! See acast.com/privacy for privacy and opt-out information.

Are you struggling with creating and prioritizing your goals? This episode is for you! While I'm not a fan of strict goal setting, I think it's important to know what you're working towards! Listen in as I share my favorite goal setting tips so you can accomplish what you want in 2021!Grab the Goal Setting WorkbookTips for Goal Setting1. Leave room for possibility. Release your grip. How can you hold it with an open palm2. Write down your goals.3. Speak it into existence.4. Do something small towards it.One Liner: We grow into the person that we want to be on the way to our goals, not in the planning. (11:04)Try Bright Pages! Enter the code POD to get 20% off at brightpages.com! See acast.com/privacy for privacy and opt-out information.

Sometimes our own way of thinking can get in the way of us achieving our own goals. Let's make life a little easier with a simple mindset shift. In today's episode, I'm sharing 4 mindset shifts you can copy to stop getting in your own way!4 Mindset Shifts to Make Life Easier (1:26)1. You before anything else. (1:38)2. Care more about the system, less about the goal. (3:02)3. Care more about what you’re creating than what people are thinking. (5:01)4. Train your mind to see the good in people & business. See it and speak it. (6:37)"People aren’t thinking about you as much as you think they are."One Liner: Even our most engrained patterns and habits deserve to be questioned. What worked yesterday, might not work today. Always keep iterating. (7:47)Review the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

You have permission to change who you are at any time. Isn't that crazy? You can determine who you are and what you want to be, along with how you approach situations. Ready to dive in? Let's figure out what your 2021 personality is with this simple quiz!Join us for You 2.0, a 21-day writing challenge, plus kick off your journaling habit in 2021 with Bright Pages! Sign up at brightpages.com!10 Questions to Decide What You Want Your 2021 Personality to Be (3:35)1. Do you want to be a coach, player, or spectator? (3;42)2. What people do you want to reach? (4:11)3. How do you want to help those people? (4:34)4. Where do you want to meet these people? (6:03)5. What creative medium do you want to use to share your gifts? (6:30)6. What do you want your look to be? (7:02) 8:337. How do you want to respond to challenges?(9:28)8. Who is your alter ego?(10:33)9. What are you not going to care about anymore?(11:34)10. What’s the one thing that you’re going to care deeply about?(12:14)One Liner: Remember, you’re a different person yesterday than you are today. Who you are as a person is fluid and dynamic so keep checking in with yourself. (13:00)Linkslindseyschwartz.combrightpages.comReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Happy New Year! Is 2021 the year you're looking to grow personally and professionally, without feeling overwhelmed with the goals you have in mind? In this episode of Business on the Bright Side, I'm sharing 3 ways to build momentum this year! Plus, join me on Bright Pages for You 2.0, a 21 day challenge to get clarity on who you want to be and what you want to do!New Year’s Resolutions are a Load of Crap (1:45)Set goals and build momentum in 2021: (2:41)Crafting a Mission Statement (2:45)Update your bio. (6:49)Setting up your Calendar for Big Picture Goals (7:58)Join us on Bright Pages for the 21 Day Challenge of You 2.0!One Liner: In 2021, I’m in competition with no one, I’m rooting for everyone, there’s room for me at the top, and I am right on time. (9:34) See acast.com/privacy for privacy and opt-out information.

As we bring 2020 to a close, I’m sharing the details on all of the things that worked and didn’t work in my business and life amidst the pandemic.All of my businesses experienced very different moves in 2020. One business flatlined, one business quadrupled in sales, and another business started at zero. On a personal level, I was able to appreciate slowing down, creating new routines, and avoid things I didn’t enjoy.Ready to get the inside scoop on the success and failures of 2020, let’s dive in!Sitting in Our New Home (2:27)What Worked in 2020 (4:00)What Worked in 2020: Professional Brand (4:15)Community Virtual Events: Chasing the Bright Side Conference, Write the Dang Book Conference, and Book Pop WorkshopTexting via Community Application: 704-228-9495Pay What You Can Model for Chasing the Bright Side Virtual ConferenceIntroducing Masks at Headbands of HopeWhat Worked in 2020: Personally (10:50)Not Traveling on PlanesHalf-Caf CoffeeFacetime & Zooming PeopleWhat Didn’t Work in 2020 (14:49)What Didn’t Worked in 2020: Professional Brand (15:30)High Ticket Offerings Were Harder to SellIn-Person Speaking EngagementsPressWhat Didn’t Worked in 2020: Personally (18:40)Hand LetteringTikTokReading Big BooksOne Liner: Your value doesn’t come from one thing you do. You are the sum of all the things you do. (20:50)Use the code POD at Brightpages.com for 20% off the annual plan!LinksMicro Course: How to Host Your Own Online EventsHeadbands of HopeYou 2.0Review the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Are you facing a big decision in your life right now? It’s hard to make decisions that will impact your life!In this episode of Business on the Bright Side, I’m sharing how I approach big decision making! I’m also highlighting how we used this approach for our decision to uproot our lives and live in an airstream!Considering RV Living (1:29)List Making (4:16)How I Face Big Decision Making (3:56)1. Pretend to Go All-In (3:56)2. Ask yourself what all you need to do to make this happen. (4:05)3. Find your first domino (the first thing you need to do on your list). (4:46)4. Is there friction or is there flow? (6:47)One Liner: When a decision becomes too big and scary, pretend to go all in and see how it feels. After that first step, you’ll find that fear slowly fades away. (9:29)I've created a shop for people who do, because I think that the best selling product that you're looking to create is the story that you already have. The Bright Side Shop is filled with digital and physical products to help you do just that.Linksjessekstrom.comAirstreamReview the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Do you find yourself stuck when it comes to creating shareable content? In this episode, I'm highlighting four things that you need to consider in order to strategize your content creation. Listen in as I highlight the importance of relatable and valuable content for your audience.4 Things You Need to Think About (2:06)1. Decide What You Want to be Known For2. What’s the value you want to provide people?3. Does my content fall into one of these two buckets: relatable or valuable?- Relatable Content (5:07)- Valuable Content (5:24)4. Make it short. (5:47)"As Don Draper said, make it simple, yet significant.” (6:41)How to Create One Liners (8:00)One Liner: Don’t get caught up in the external of likes and followers—aim for the connection metrics of shares and engagement. (10:02)LinksBright PagesOne Line Wonder Workshop See acast.com/privacy for privacy and opt-out information.

Your morning can set the tone for the rest of your day. Are you being intentional about how you're spending every morning? In this episode, I'm sharing two steps to auditing your morning routine, along with highlighting my own!Morning Routine Activity (1:57)1. Write down everything you did within the first hour of waking up.2. What were your thoughts within the first hour of waking up?Consider Your Mornings as the Tone for the Day (3:57)Jess’s Mourning Routine (5:22)1. Go on airplane mode for 30-60minutes first thing. Create before you consume.2. Drink water before you drink coffee.3. Write down everything that’s in your head.4. Look at each person you’re meeting with and send them good vibes.5. Figure out how you can make things fun.One Liner: Our habits and patterns make up our reality—make sure they’re creating the reality that you want to live in. (13:07)Linksbrightpages.comThe Artist’s Way by Julie CameronReview the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Do you ever find yourself lacking inspiration or struggling to get started on a new project? In this episode I'm sharing 3 questions to ask yourself when you're stuck!Three Questions to Ask When You’re Feeling Stuck: (4:18)1. Is this even what I really want? (4:18)2. Could the outcome look different from what I originally imagined? (5:15)3. Can I change the route on how I want to get there? (5:51)One Liner: Hold your purpose tightly, hold your plans loosely, and you’ll find your way. (6:51)LinksChasing the Bright Side See acast.com/privacy for privacy and opt-out information.

Is your e-commerce brand ready for the fast-approaching holidays? In today’s episode, I’m sharing 5 things you need to do to ensure your site is ready for the three big e-commerce holidays right around the corner!Holiday Habits for E-Commerce (1:36)Get your eCommerce Shop Ready for the Holidays (2:25)1. Make sure that your website is ready to collect emails.(2:25)2. Test your checkout process to make sure there aren’t any glitches.3. Make sure your best selling products are on your homepage. (5:18)4. Establish your shipping and refund policies. (6:14)5. Build a Marketing Strategy for the Big Three (8:04)The Big Three Holidays:Black FridayCyber MondayGiving TuesdayRecap (9:54)One Liner: Don’t make it hard for people to give you money, believe in what you’re selling and then ask for the sale. (10:27)Links:thebrightsideshop.comReview the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

It's Chasing the Bright Side's first birthday! One year ago, I was on a press tour, sharing about how I'd poured so much into this book, and thinking about all of the potential lives this book could impact.What a year it has been! In today's episode, I'm sharing a quick teaser of chapter one! Listen in!Linksjessekstrom.com/buy-the-bookthebrightsideshop.comReview the transcript at businessonthebrightside.com. See acast.com/privacy for privacy and opt-out information.

Do you feel like 2020 is kicking your a** when it comes to your work or business? I'm here to remind you that these obstacles are all part of the process. In this episode, I'm sharing four ways to deal with tough work situations. Shit Happens (3:45)Tough Work Situations that are Bound to Happen (3:45)1. Remove Your Ego (3:45)2. Understand that sometimes Plan B can be better than Plan A (6:33)3. Give yourself some grace (8:45)4. What would your idol do? (10:54)The Recap (12:55)One Liner: Failure is not opposite of success, it’s just a part of it. (13:39)Links:Chasing the Bight SideErin Foly life coach See acast.com/privacy for privacy and opt-out information.

Do you know your money story? While you may realize it, you've got one! In this episode, I'm diving into my money story, how it developed stress around money for me, and how that impacted my business. So sit back, and let's dive into your money story!Love/Hate Relationships with Money (1:32)My Money Story (1:58)Look at the numbers. What are they telling you? (4:18)Understanding at KPIs and Patterns (4:39)Separating Yourself from the Money (6:44)Don't ask: 'What's wrong with me?"Do ask: "What's wrong with the products?"This Episode's One Liner: What are you making your money mean about your self worth? (8:00)LinksChasing the Bright SideLooking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Have you explored the benefits of daily journaling? During quarantine, I began setting aside 15 minutes a day to explore my thoughts and ideas through this journaling process. In today's episodes, I'm sharing 6 steps to start a journaling habit!"People who write down their ideas are 43% more likely to achieve them." via Dominican University6 Ways to Start A Journaling Habit (5:38)1. Decide when you want your creative hours to be.2. Set a reminder to hold yourself accountable.3. Set a timer for your writing time for 15 minutes minimum.4. Don’t edit, just write.5. Keep a notes tab of topics.6. Don’t worry about creating a masterpiece, just show up.This Episode's One Liner: The World Needs Your Bright Ideas, so let’s start by writing them down.Linksbrightpages.comExpecting Amy on HBOReview the Transcript at businessonthebrightside.com See acast.com/privacy for privacy and opt-out information.

Are you heading into an interview for a potential job or opportunity? Want to stand out from the other candidates, while also growing from the interview itself? I’m sharing the one question you NEED to ask during your next interview! Listen in!Interview Question: Is there any reason why I wouldn’t get this job? (2:40)Follow Up Question: Because if there are any flags or concerns, I would like to talk about it now.My Experience with Asking This Question (5:11)What This Question Tells an Interviewer (6:45)What Are Your Favorite Interview Questions? (7:19)This Episode’s One Liner: Sometimes the answers we’re looking for, lie within the questions themselves. (7:35)Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Do you have a story you want to share with the world, but aren't sure it's worth telling? I believe that every story has a purpose, but how you tell it will impact how it's received. In today's episode, I'm sharing four things to remember in order to properly tell your story!Monetizing Your Story (:49)Paid Speaking Engagements (:58)Publishing Books (1:02)Finding Your Story (1:30)One Single Experience Can Write Two Completely Different Stories (4:44)4 Things to Remember about Storytelling (6:01)Your story doesn’t have to feel big to be important. (6:06)Your experiences are not your story, but rather how you make sense of them. (6:25)The value of your story comes in how you can relate that lesson to others. (6:52)Always remember that you are living your story right now. (7:56)This Episode’s One Liner: "We can’t always control our experiences, but we can always write our story." (8:21)Workshops:Mic Drop WorkshopBook Pop WorkshopLooking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Are you ready to turn your speaking gigs into more than just a hobby? Turn it into income and add professional speaker to your bio! In today's episode I'm sharing the two things that you need to start doing in order to transition from free speaker to paid speaker.How to Transition from Free Speaking to Paid Speaking (2:38)2 Questions to Ask Yourself (3:03)Are you using your story to tell or to inspire? How are you leaving your audience better?Are you asking for money?Asking for Money (5:12)Ask: "What is your speaker budget?' vs. "Do you have a speaker budget?"2 Things You Need to Become a Paid Speaker (5:38)Position your talk so that your story serves.Ask for money.This Episode's One-Liner: If you want to speak and get paid to do it, think of how your story serves, then sell it. (6:08)Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Are you approaching the tasks in your business proactively or reactively? If you're treating your business like a game of pinball, where you're just doing what you can to ensure you don't lose the ball, you're being reactive. Instead, consider ways you can treat your business like a game of bowling, where you're always focused on the strategy of knocking down the pins. Listen in as I share three ways you can leave the game of pinball that you're playing in your business behind and implement the strategy of bowling!Are you ready to make an impact and income by writing non-fiction books? Sign up for my 5-day conference for women where we'll build a community and challenge you to share your story! Sign up for the Write the Dang Book Conference >>Bowling as a Strategy in Business (1:57)Three Ways to Bowl Instead of Pinball (2:44)Create before we consume.Batch your time.Pick one metric to focus on and check in once a month.The Episode’s One-Liner: Our destiny is not an uncontrollable future. It’s an active decision to write our own story.Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

I believe that everyone has a story to share on their experiences in life and business! With the self-help genre booming right now, I'd love to help more women authors line the shelves at Target! If you have something to say, I want to help you get it on paper and published! In this episode, I'm sharing the five things you need to think about when publishing your non-fiction book!Meeting Bob Goff (4:18)Before Publishing Chasing the Bright Side (2:48)Using Your Story to Help Others with Their Story (6:09)5 Things to Think About when Publishing Your Non-Fiction Book: (6:22)1. Think of your book idea as a before/after point for a reader.2. What do you want to be known for?3. Your book should be similar enough to some of your favorites, but different enough to stand out.4. Don't write your whole book, write your proposal.5. Your book is your business card.The Episode’s One Liner: All of your experiences (good, bad, and funny) add up to a story, and the value in every lesson is the story that goes with it. What story will you tell? (14:41)Links:instagram.com/jess_ekstromLooking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Is your ambition fueled by positivity? I’ve come to realize that ambition comes in two forms, inspired and anxious. Not only can you feel a difference in these two types of motivation, but you can also see a difference in the end result. In this episode, I’m sharing about these two types of ambition and what each approach is fueled by.Morning Productivity (1:20)Two Types of Ambition: (4:57)Inspired ambition - Inspired ambition comes from alignment. We get this burst of energy when we feel like we have something to say or something to create that aligns with our deeper calling. Anxious ambition - Anxious ambition comes from lack of worthiness. We do more because we feel like we’re not enough. We believe the more boxes we check the better we’ll feel, but that’s never the case.The Anxious Way: (8:10)1. Comparison2. Money3. Titles4. ApprovalThe Inspired Way (9:15)1. Belief in better2. Self-confidence3. Detachment from outcomesThe Episode’s One Liner: Instead of asking yourself: “Am I doing enough?’ Instead, ask yourself: “What am i doing this for?” (10:11)Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Camping was never really my favorite adventure as a child, but my family went ALL THE TIME. As an adult, I’ve grown to love camping — I mean, I live full-time in an airstream these days. Looking bad on all of the camping and hiking adventures from the past, I’ve realized that camping has actually taught me a really valuable lesson on the type of leader I want to be. Listen in as I share the two types of people you can be in life, as compared to those you would encounter while on a hiking trail.My Camping Story (1:09)Two types of people that you cross coming back the other way on the hiking trails. (2:07)1. the person who says nothing, but maybe you get a friendly nod.2. the person who stops and tells you what’s ahead on the trail. Being the person who stops and tells you what’s ahead on the trail: (2:59)If I see a bear- I’ll tell you. If I went left and should have gone right- I’ll let you know.If I did something that worked- I’ll share the steps with you.If I did something that I NEVER WANT TO DO AGAIN- I’ll also give you that heads up.If I find reasons to celebrate- I’ll invite you to do the same.The Episode’s One Liner: No matter where you’re at in your journey, believe that you’re just getting started. (3:47)Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Do you have a business idea you’ve been sitting on, but want to explore? In this very first episode of Business on the Bright Side, I’m discussing three steps you should take right now to pursue your idea! Listen in as I share how I approached launching Headbands of Hope in college, even before I knew anything about business. Let’s launch your idea!3 Steps to Pursue Your Business Ideas: (3:24)Write it down. (3:25)Create a special todo list. (4:22)Build a ladder (8:08)Creating your special to-do list: (4:22)Drawn a line down the center of a page.On the left side, write down each of the small, manageable tasks.On the right side, write down the big tasks that you’re not sure how to do.Forget about the right column for now. Start with the small tasks and then work your way up to the big ones. Building a ladder (8:08)On your same piece of paper, draw a ladder.In the first step of that ladder, it will be version one of your idea.In version one, what is the smallest thing you can do to bring your idea into existence and test it.Add your version 2, 3, + ideas on the ladder as well.Include indicators of what will allow you to move onto the next step.The Episode’s One Liner: (10:41)Don’t worry about winning the Super Bowl, just get the first down.Looking for the transcript? Head to businessonthebrightside.com to review transcripts from each episode! See acast.com/privacy for privacy and opt-out information.

Welcome to Business on the Bright Side with Jess Ekstrom, the podcast where you can learn how to make a living and make a difference at the same time. Life is short and so is my attention span, so let's get started! I'm so excited to launch the podcast on August 23rd, so make sure you hit that subscribe button to get notified when episodes 1-3 drop! See acast.com/privacy for privacy and opt-out information.