Podcasts about pre suasion

Austin shares the 7 books that helped 10x his job search and land a job offer!Time Stamped Show Notes:[0:30] - Job searching is marketing yourself[1:54] - The 4 hour work week[2:52] - Influence[4:21] - Pre-Suasion[5:54] - Trust me, I'm lying[7:21] - The 22 immutable laws of marketing[8:39] - Scientific Advertising[10:09] - Never split the differenceWant To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

What makes people say "yes"? Rocket Agency's Co-Founder James Lawrence sits down with Dr. Robert Cialdini, the godfather of influence and the world's foremost authority on the psychology of persuasion, to talk about the timeless principles behind his work, his seventh principle of influence - Unity - and how AI, ethics and empathy are shaping persuasion in modern marketing.Key Takeaways:Origin story: How Dr. Cialdini went “undercover” in multiple industries to discover the universal principles of influenceA walkthrough of the original six principles - Reciprocity, Scarcity, Authority, Consistency, Liking and Social ProofThe 7th principle - Unity: Why bonds formed by shared identity matter todayThe importance of ethics: Why marketers should use persuasion techniques truthfully and responsiblyInfluence vs cultural differences: How different regions (e.g., Australia, Asia, Scandinavia) prioritise different principles of influenceThe rise of AI: How marketers are using AI to apply Cialdini's principlesThe science of “pre-suasion” and how setting context before your message boosts effectivenessReal-world examples of effective use of influence and persuasion from brands like Avis, L'Oreal and Best BuyGuest:Dr. Robert Cialdini is a globally renowned psychologist and the bestselling author of Influence: The Psychology of Persuasion, Pre-Suasion, and Yes!. His groundbreaking research on why people say 'yes' has shaped the way professionals across marketing, sales, leadership and behavioral science approach persuasion. He is often referred to as the godfather of influence, and his principles of influence drive ethical influence strategies today.You can follow Dr. Cialdini on LinkedIn.Find Us Online:James Lawrence LinkedIn: https://www.linkedin.com/in/jameslawrenceoz/ Smarter Marketer Website: https://rocketagency.com.au/smarter-marketer-podcast Rocket Agency Website: https://rocketagency.com.au/ Rocket Agency LinkedIn: https://www.linkedin.com/company/rocket-agency-pty-ltd/Buy Smarter Marketer:Hardcover: https://amzn.to/30O63kg Kindle: https://amzn.to/2ZqfCWm About the Podcast:This is the definitive podcast for Australian marketers. Join Rocket Agency Co-Founder and best-selling author, James Lawrence in conversation with marketers, leaders, and thinkers about what it takes to be a smarter and more successful marketer.

▶️ Book a call with Jaimie Robbins https://calendly.com/rri-coaching/coaching-information-call

The inner workings of social influence and persuasion.Want to change someone's mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “Pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator's message,” Cialdini says, “bringing people's focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.Episode Reference Links:Robert CialdiniRobert's books: Influence / Pre-SuasionEp.11 The Science of Influence: How to Persuade Others And Hold Their AttentionEp.142 Power and Persuasion: Live Insights from Stanford Experts Original Episode: Ep.76 Change My Mind: Using “Pre-suasion” to Influence Others Connect:Email Questions & Feedback >>> hello@fastersmarter.ioEpisode Transcripts >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning >>> FasterSmarter.ioThink Fast Talk Smart >>> LinkedIn, Instagram, YouTubeMatt Abrahams >>> LinkedInChapters:(00:00:00) IntroductionMatt Abrahams introduces Robert Cialdini, the Regents Professor Emeritus of Psychology and Marketing at Arizona State University(00:01:56) Persuasion and Pre-suasionDistinguishing persuasion and pre-suasion, with focus on attention and motivation.(00:05:17) Priming and Framing in Pre-suasionThe power of pre-suasion and its cognitive effects on decision-making.(00:07:58) Understanding ScarcityHow scarcity influences behavior and decision-making through fear of loss.(00:10:48) The Unity PrincipleThe unity principle and its role in building connection in persuasive efforts.(00:14:04) Social Proof and InfluenceResearch on social proof  and how others' actions influence individual choices.(00:19:24) The Role of Language in PersuasionThe impact of subtle language shifts on collaboration and critique.(00:22:23) The Final Three QuestionsRobert shares communication advice, a communicator he admires, and his recipe for successful communication.(00:26:49) Conclusion (00:00) - Introduction (02:40) - Persuasion and Pre-suasion (06:01) - Priming and Framing in Pre-suasion (08:42) - Understanding Scarcity (11:32) - The Unity Principle (14:48) - Social Proof and Influence (20:08) - The Role of Language in Persuasion (23:07) - The Final Three Questions (27:33) - Conclusion

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact.Chapters:00:00:00 - Welcome to Perpetual Traffic Podcast!00:00:32 - Meet Dr. Robert Cialdini: The Godfather of Influence00:02:01 - How a Broken Pen Shaped Dr. Cialdini's Career Path00:05:47 - Unveiling the Seven Principles of Persuasion00:07:26 - Why Reciprocation and Liking Drive Influence00:09:36 - Harnessing Authority and Social Proof for Better Marketing00:12:51 - The Role of Scarcity and Commitment in Decision Making00:17:26 - The Power of Unity in Ethical Influence00:24:15 - Learning from Past Mistakes: A Key to Credibility00:25:38 - Admitting Weakness: A Surprising Strength in Persuasion00:26:53 - The Subtle Power of Language in Influence00:30:49 - Why Reviews Matter: The Psychology Behind Feedback00:34:05 - The Towel Study: A Real-World Example of Social Proof00:36:22 - Why Timeless Principles of Influence Still Work Today00:42:50 - How to Connect with Dr. Cialdini and Learn More00:44:24 - Wrapping Up: Key Takeaways and Final ThoughtsLINKS AND RESOURCES:Cialdini WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comMongoose Media Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedInThanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you'd like to share? Connect with us on iTunes and leave us a review!

EXPERTENTALK | Mehr Business dank Psychologie: Insights von Sebastian Fröder In dieser Episode von Handelsvertreter Heroes spricht André Keeve mit Sebastian Fröder über die Anwendung von Psychologie im Vertrieb. Sebastian erklärt, wie Unternehmen durch psychologisch optimierte Kommunikation ihren Verkaufserfolg steigern können. Erfahre mehr über Pre-Suasion, die Bedeutung von wahrgenommener Kompetenz und wie du dein Angebot optimal präsentierst, um Kunden zum Kauf zu bewegen. In dieser Folge erfährst du: Wie psychologisch optimierte Kommunikation den Verkaufsprozess erleichtert Die Bedeutung von Pre-Suasion und wie du sie effektiv einsetzt Wie du durch wahrgenommene Kompetenz Vertrauen aufbaust und mehr verkaufst Praktische Tipps für die Präsentation deiner Angebote Diese Folge am Mikrofon:

Send us a Text Message."Brian Wright is a combination  of Marcus Lemonis from the Profit and the entire Shark Tank Team." Dr. Stacy FrankowitzTransform your life, career and/or business with global speaker and business consultant for Invisalign, Brian Wright. Brian  specializes in helping businesses install employee and customer experiences that lead to an improved culture and an increase in sales, customers, revenue and referrals. This podcast is dedicated to entrepreneurs, their employees and their family members. Take the journey to self-improvement and find ways to dominate every aspect of your life, your career and/or your business. Boost your business by mastering the transformative power of persuasion and pre-suasion! In this episode, we draw inspiration from Robert Cialdini's ground-breaking books, "The Power of Persuasion" and "The Power of Pre-Suasion," to explore how these psychological principles can revolutionize your customer interactions and significantly increase your sales conversion rates. Learn how to make an unforgettable first impression and turn your customers into superfans who will advocate for your brand, effectively lowering your advertising expenses.Discover the often-overlooked importance of building brand loyalty through exceptional internal interactions before customers even step foot in your business. We'll discuss how simple yet impactful actions like prompt phone responses, professional greetings, and an engaging digital presence can set your brand apart in a crowded market. By treating these efforts as strategic investments, you'll understand the long-term value of consistently delivering superior customer experiences, ultimately fostering a deeper connection with your audience.The concept of creating immersive customer journeys takes center stage as we unravel strategies to stand out in a commoditized market. From showcasing cutting-edge technology to training your receptionists to be proficient sales representatives, we cover it all. Effective communication and psychological tactics are key to reducing no-shows and ensuring a memorable experience from the initial contact through post-purchase interactions. This episode provides actionable insights into transforming your business practices and personal growth by focusing on unique, unforgettable customer experiences. Tune in and elevate your entrepreneurial journey with the power of pre-suasion and persuasion!

In this episode of the Above Board Podcast, host John Kennedy welcomes back Brian Ahearn, the Chief Influence Officer at Influence People, a keynote speaker, and a Cialdini-certified coach. They discuss ethical persuasion, the science of influence, and Brian's latest TEDx talk on 'Pre-suasion.' Brian shares personal stories, including the impact of genuine connections, the significance of authenticity, and strategies for internal dialogue. They also touch on Brian's new book, 'His Story, My Story, Our Story,' which explores his relationship with his father and the importance of reconciliation. Tune in to understand how to use psychological principles ethically in both personal and professional settings. 01:34 Brian Ahearn's Networking Philosophy 04:03 The Power of Pre-Suasion 05:22 Ethical Persuasion Explained 09:40 Influence in Everyday Life 18:56 Creating the Right Environment for Influence 25:45 Coaching Through Nervousness 29:44 Overcoming Public Speaking Anxiety 32:31 The Power of Mental Fortitude 36:13 The Importance of Self-Change 40:26 Introducing the Brian's Latest Published Book Want to learn more about Brian Ahearn and Influence People, LLC? Check out these resources: Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn Find and order Brian's latest book: https://brianahearn.biz/books/ TEDx Talks with Brian Ahearn: https://www.youtube.com/watch?v=l6ZqO8POtgo Want to set up our CandorPath 365 Daily Alexa Skill? Visit this link - https://candorpath.com/candorpath365/ 

On today's episode, Clay is joined by Dr. Robert Cialdini to discuss Charlie Munger's favorite book – Influence: The Psychology of Persuasion. Dr. Cialdini is a New York Times Best Selling Author of Influence and Pre-Suasion. He is also CEO and President of Influence at Work where they focus on ethical training, corporate keynote program, and the Cialdini Method Certified Trainer program. He received his PhD from the University of North Carolina and post-doctoral from Columbia University. In acknowledgment of his outstanding research achievements and contributions in behavioral science, he is frequently regarded as the “Godfather of Influence.” IN THIS EPISODE YOU'LL LEARN: 00:00 - Intro 01:53 - The story of what led Charlie Munger to give a Berkshire A share to Dr. Cialdini. 03:57 - How Buffett and Munger use reciprocity to enrich the world and themselves. 10:36 - What Cialdini learned in his personal interactions with Munger. 18:55 - How the commitment & consistency bias can affect us as investors. 23:04 - How we can utilize the principles of Influence in an honest and ethical way. 26:28 - Why trust is at the foundation of all great business relationships. 40:23 - Why the principle of scarcity is so powerful even in a world full of abundance. 58:54 - How we can guard ourselves against the liking bias when assessing management. Disclaimer: Slight discrepancies in the timestamps may occur due to podcast platform differences. BOOKS AND RESOURCES Join the exclusive TIP Mastermind Community to engage in meaningful stock investing discussions with Stig, Clay, Kyle, and the other community members. Check out Influence at Work & the Cialdini Institute. Dr. Cialdini's books: Influence, Pre-Suasion, Yes!: 50 Scientifically Proven Ways to Be Persuasive Related Episode: MI091: Warren Buffett's #3 & Charlie Mungers #1 Business Book Of All-time w/ Robert Cialdini | YouTube Video Related Episode: TIP022: Influence – Robert Cialdini's Psychology Of Persuasion w/ Preston & Stig | YouTube Video Follow Robert on Twitter. Follow Clay on Twitter. Check out all the books mentioned and discussed in our podcast episodes here. NEW TO THE SHOW? Follow our official social media accounts: X (Twitter) | LinkedIn | Instagram | Facebook | TikTok. Check out our We Study Billionaires Starter Packs. Browse through all our episodes (complete with transcripts) here. Try our tool for picking stock winners and managing our portfolios: TIP Finance Tool. Enjoy exclusive perks from our favorite Apps and Services. Stay up-to-date on financial markets and investing strategies through our daily newsletter, We Study Markets. Learn how to better start, manage, and grow your business with the best business podcasts. SPONSORS Support our free podcast by supporting our sponsors: River Toyota Wise NetSuite Fidelity CI Financial TurboTax Linkedin Marketing Solutions Fundrise NDTCO Vacasa NerdWallet Babbel Shopify HELP US OUT! Help us reach new listeners by leaving us a rating and review on Apple Podcasts! It takes less than 30 seconds, and really helps our show grow, which allows us to bring on even better guests for you all! Thank you – we really appreciate it! Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://theinvestorspodcastnetwork.supportingcast.fm

Dive deep into the art of persuasion with Dr. Robert Cialdini as he unveils the secrets behind effective communication. From the power of pre-suasion to leveraging emotional triggers, this episode offers a comprehensive guide to understanding human behavior and influencing decision-making processes.Highlights: "What you focus on at any given moment makes you prioritize all information that's related to that focal concept while it's still in consciousness." - Dr. Robert Cialdini "Nothing in life is as important as you think it is while you are thinking about it." - Daniel Kahneman "Whatever puts people in a state of mind or even an emotional state that's relevant to a particular choice is the one that's going to be prioritized for a short period of time."Timestamps:00:39 - Mind Expanding Ideas03:09 - Influential Book Moments04:19 - Welcoming Dr. Robert Cialdini05:29 - Difference between Influence and Pre-suasion07:54 - Royal Caribbean Case Study09:44 - Impact of Environmental Cues14:12 - The Ethics of Persuasion18:54 - The Power of Palm Reading25:10 - Crafting Emotional States for Receptivity32:27 - Optimizing Messaging at Every StageMentioned in this episode:Get Roland's Training on Acquiring Businesses!Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion! EPIC Training

Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages.Influence: Psychology of Persuasion is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.comHarvard Business Review lists Dr. Robert Cialdini's research in  “Breakthrough Ideas for Today's Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.Want To Quit Your Job, Build Your Own Business, And Travel / Impact The World?Check Out The Action Academy Community / Schedule A Free Intro CallLearn How To Buy Real Estate & Businesses In 5 Minutes Per Week:Join Our Weekly Newsletter Follow Me As I Travel & Build:Twitter @theactionpodIG @brianluebbenTiktok @brianluebben

Chapter 1 What's Pre suasion Book by Robert B. Cialdini"Pre-Suasion: A Revolutionary Way to Influence and Persuade" is a book written by Robert B. Cialdini. It was published in 2016 and explores the concept of "pre-suasion" – the process of optimizing the receptive state of a target audience before delivering a persuasive message. Cialdini, a renowned social psychologist, provides insights and strategies on how to effectively influence others by setting the stage for persuasion through careful preparation and strategic communication. The book delves into various psychological principles, case studies, and real-world examples to illustrate the power of pre-suasion in different contexts, such as marketing, sales, and personal relationships.Chapter 2 Is Pre suasion Book A Good Book"Yes, Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini is generally considered a good book. It offers insights into the art of persuasion and provides valuable strategies to enhance one's ability to influence others. Cialdini's research-backed approach and practical examples make it an informative and engaging read for anyone interested in the subject."Chapter 3 Pre suasion Book by Robert B. Cialdini Summary"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert B. Cialdini is a book that explores the power of setting the stage for persuasion before the actual message is delivered. Cialdini, an expert in the field of persuasion and influence, highlights the importance of preparing an audience to be more receptive to a message by priming their minds and activating certain mental triggers.The book begins by discussing the idea of attention and how capturing and holding someone's attention is crucial for successful persuasion. Cialdini explores various techniques and strategies to effectively capture attention, such as highlighting unique features or using vivid and compelling language.Next, Cialdini focuses on the concept of "privileged moments" or opportune times when people are more receptive to persuasion. He discusses the importance of timing and being able to recognize and seize these moments to maximize the impact of a message.The book then delves into the idea of association and how certain symbols, images, or words can influence people's perception and attitudes. Cialdini discusses the power of framing and priming, and how they can influence decision-making and behavior.Cialdini also explores the role of credibility in persuasion and how establishing trust and expertise can greatly enhance one's ability to influence others. He provides insights into building credibility, such as through testimonials or endorsements from trusted sources.Lastly, Cialdini emphasizes the importance of unity and understanding the shared group identity in persuasion. He provides examples of how appealing to a sense of belonging and aligning with group values can be powerful tools for persuasion.Overall, "Pre-Suasion" offers a new perspective on the art of persuasion, highlighting the importance of preparing the audience and setting the stage for influence. Cialdini provides practical insights, real-life examples, and effective techniques to help readers become more skilled at persuasive communication. Chapter 4 Pre suasion Book AuthorRobert B. Cialdini is an American psychologist, professor, and author known for his work in the field of influence and persuasion. He released his most recent book, "Pre-Suasion: A Revolutionary Way to Influence and Persuade," in September 2016.In addition to "Pre-Suasion," Robert...

Are you missing out on the power of pre-suasion in your marketing strategy? In this episode, Caitlin Bourgoin, host of “Why We Buy,” joins Daniel to explore the core tenets of pre-suasion and to unpack how you can prepare buyers to be more open to your offer through priming behaviors. She and Daniel chat about the importance of researching consumer behaviors and Katelyn explains what kind of an impact understanding buying behaviors can have on your content. How can changing the angle of your content completely alter its reception?  Plus, learn about the psychology behind priming your audience and why behavioral science gives marketers a compass to distinguish between what's working and what's not.    00:01:50 - The Power of Persuasion in Content Marketing 00:03:19 - Priming Your Audience for Buying 00:06:51 - Powerful Psychology Techniques for Persuasion 00:10:37 - The Importance of Expertise in Content Marketing 00:14:26 - The Power of Imagery in Marketing 00:24:05 - The Key to Successful Marketing: Deep Expertise in Your Field 00:34:35 - The Power of Unity in Persuasion 00:38:45 - Understanding the Context of Buyer's Situations   Follow Katelyn:  LinkedIn: https://www.linkedin.com/in/katebour/?originalSubdomain=ca   Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com   Wistia is a complete video marketing platform that helps teams create, host, and measure the impact of their videos—all in one place. To find out more about Wistia, visit WISTIA.COM/MILLENNIALS

Learn more about Michael Wenderoth, Executive Coach: www.changwenderoth.comSHOW NOTES:Jeffrey Pfeffer is Professor of Organizational Behavior at Stanford Business School. A year ago on 97% Effective, I discussed with Jeff his best-selling book, the 7 Rules of Power (HERE: https://tinyurl.com/3y56bzcz). In this episode, we go beyond his book, and get personal: We cover double-binds, intergender comparisons, leadership and likeability – and how Jeff's views on power have shifted over the past four decades. An honor to ask Jeff tough questions and expose more people to his thought-provoking work that challenges prevailing leadership advice -- and has shaped my own thinking and executive coaching practice.Two problems with the existing research literature on double-binds: Reward-interdependence and intergender comparisonsProjecting and Acting…Fake it until you become it“Practice and Get Coaching”Two critical points to keep in mind as you rise as a leader (Machiavelli's important insight that people forget)A lot of power is generated positionallyBeing liked vs. your responsibility as a leaderMichael's “zoom out” question: Where Jeff's views on power, over his career, have most shiftedWarmth vs competenceTwo book recommendationsComments on the replication crisis in the social sciences BIO AND LINKS:Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at Stanford Graduate School of Business where he has taught since 1979. He is the author or co-author of 16 books including his latest, the 7 Rules of Power. Jeffrey Pfeffer has published extensively in the fields of organization theory and human resource management. His current research focuses on the effects of work environments on human health and well-being, power and leadership in organizations, evidence-based management, the knowing-doing gap, and how thinking of time like money affects people's choices about spending time in ways that promote unhappiness.My previous interview with Jeff: https://tinyurl.com/3y56bzczJeff's website and Books: https://jeffreypfeffer.com/books/Linkedin: https://www.linkedin.com/in/jeffrey-pfeffer-57a01b6/X/Twitter: https://twitter.com/JeffreyPfefferResearch on Reward Interdependence (Belmi and Pfeffer): https://psycnet.apa.org/record/2018-17089-001Carol Dweck, Growth Mindset: https://journals.sagepub.com/doi/10.1177/1745691618804180Robert Cialdini's books, Pre-Suasion and Influence (new edition): https://www.influenceatwork.com/store-new/The Replication Crisis in the social science, the latest: https://www.newyorker.com/magazine/2023/10/09/they-studied-dishonesty-was-their-work-a-lieMichael's Book, Get Promoted: https://changwenderoth.com/#tve-jump-180481ecea3Advertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Robert Cialdini, known as the Godfather of Influence, is a professor emeritus at Arizona State University. His New York Times bestselling books Influence and Pre-Suasion have sold more than 7 million copies in 44 different languages. Robert is known globally as the foundational expert in the science of influence, and his Principles of Persuasion are used by some of the world's most notable people. For example, Robert worked for both the Barack Obama and Hillary Clinton presidential campaigns. In this episode we discuss the following: If you do a favor for someone you work with, don't say, “No problem.” Rather, say “It's what we do for one another here.” To increase influence with people you don't work with say, "I know that if the situation were reversed, you'd do the same thing.” When you go into a situation with unfamiliar people, be generous with them. They will then like you and be more generous with you. Don't ask, “Who can most help me here?” Rather ask “Whom can I most help here?” And after you help them, you'll have an advocate. When we're generous with others, two levers of influence apply: liking and reciprocity. They will like us more and will want to return the favor. Follow Robert: Twitter: @RobertCialdini LinkedIn: https://www.linkedin.com/in/robertcialdini/ Facebook: https://www.facebook.com/robert.cialdini/ Website: https://cialdini.com/ Follow Me: Twitter: https://twitter.com/nate_meikle LinkedIn: https://www.linkedin.com/in/natemeikle/ Instagram: https://www.instagram.com/nate_meikle/

They say that to change the mind, the influencer must also change the ‘state of mind'. Pre-suasion may sound like a new term, but it could be the key to optimal persuasion. In this episode, Dr. Diane Hamilton sits down with Dr. Robert Cialdini, widely known as “The Godfather of Influence.” He is also the New York Times bestselling author of Pre-suasion: A Revolutionary Way to Influence and Persuade. As the founder of the Cialdini Institute, Dr. Cialdini has made a profound impact on the fields of sales, emotional intelligence, curiosity, and perception. Today, he discusses his book and the differences between influence, persuasion, and pre-suasion, unraveling the nuances that set them apart. Dr. Cialdini explores the concept of influence itself, reflecting on who actually possesses influence and how to acquire it. As the conversation continues, Dr. Cialdini investigates the evolving nature of social influence and its remarkable role in capturing people's attention. He also discusses the powerful art of promising and delivering value. The discussion takes many intriguing turns, ending with Dr. Cialdini's various research works and a challenge to ponder the future of education. Tune in now and learn how to influence and persuade!Love the show? Subscribe, rate, review, and share!Here's How »Join the Take The Lead community today:DrDianeHamilton.comDr. Diane Hamilton FacebookDr. Diane Hamilton TwitterDr. Diane Hamilton LinkedInDr. Diane Hamilton YouTubeDr. Diane Hamilton Instagram

This episode was originally recorded on September 9th,  2018 and released on the New Construction Marketing Podcast. In this episode John Lee discusses the launch of Anewgo and the future of new home sales. Amazingly, many of his predictions from 2018 already came to fruition. Here are some of the key points we discussed:Why the new home construction industry is ripe for disruption by technology.3D rendering and visualization can help buyers to explore and customize new homes virtually, which can make the buying process more efficient and enjoyable.Web apps are the future of new home sales, as they allow buyers to access information and make decisions on their own time and in their own way.The "builder app" that John refers to in the Podcast is Anewgo My Home App: https://anewgosell.com/myhome-app/

How to Preset successful communications 

Asking Painful Questions using a Psychological Chute is all about guiding the client, prospect or customer's attention.  This was highlighted in Robert Cialdini's book Pre-Suasion.

Robert Cialdini is the author of the highly-acclaimed and groundbreaking book, Influence: Psychology of Persuasion. The book is a New York Times Business bestseller. Fortune Magazine lists Influence in their “75 Smartest Business Books.” CEO Read lists Influence in their “100 Best Business Books of All Time.” His books, including Influence and Pre-Suasion, have sold more than 7 million copies in 44 different languages.Influence: Psychology of Persuasion is a result of years of study into the reasons that people comply with requests in business settings. It ranks consistently within the top one half of one percent of books sold on Amazon.comHarvard Business Review lists Dr. Robert Cialdini's research in  “Breakthrough Ideas for Today's Business Agenda.” He is a New York Times, Wall Street Journal, and USA Today Best-Selling author.https://www.influenceatwork.com/books-and-publications/Are you wanting to: Make More Money Grow Generational Wealth Replace your 9-5 Salary with passive cash flow within 6-12 months? If so - Click the Link below and let's chat for 15 minutes. I'll coach you for free:Apply For The Action Academy CommunityFor Frameworks, Freedom Tips, and Millionaire Financial Breakdowns:Join Our Weekly Newsletter Twitter @theactionpodIG @brianluebbenTiktok @brianluebben

Good morning, today we have a Bonus Episode for our listeners.  And a very special Co-Host for this episode as well, Raquel Medina.  Raquel is co-owner of Sage & Soul, a spiritual boutique company that specializes in everything mystical and magical.  Raquel was a guest on our podcast in Season 1, and also published her own podcast under the Sage & Sol brand.  Hi, Raquel, glad to have to as a co-host today. Our topic is one that I am pretty sure we can all benefit from. How do you sell ice to an Eskimo.   We will be looking at the Five Principles of Persuasion developed by the renowned psychologist and author Dr. Robert Cialdini.  His book, published in 1984 titled “Influence: The Psychology of Persuasion”,  discussed the five principles that affect how one person can influence or persuade another. These are principles that sales people have been using for years.  And you may be thinking, well I'm not a salesperson, so why do I need to know these five principles.  Simple, sales people are using these principles to persuade you every day, multiple times a day. And these principles have influenced you in one way or another, regardless of whether or not you recognize the principle being applied. Having knowledge of these five principles will allow you to make better purchasing and life decisions and not allow you to be so influenced by others.  It will allow you to identify the tactic that is being applied in the situation and allow you to make a more informed decision.  In this undeniable level up discussion, we will give you the tools to identify when a persuasion method is being used against you, and how to counteract your autopilot mode in order to make a conscious decision against the persuasion method being applied. And here to discuss the five principles of persuasion is our special guest, Jose Medina.  Although Jose typically hosts the Level-Up podcast, today he is switching seats with me, and we will be putting him in the hot seat this time.  For those of you who do not know Jose, yet, or know him well, he is a 24-year Army veteran, entrepreneur, business owner, father and now adds grandfather to the list of hats that he wears.   Welcome Jose!  And thanks for allowing me, to fill in for you today as we get to dig into your methods of persuasion. Jose, let's start with your childhood, I know first hand, but let's give our listeners a little insight into your background and your journey.   Where would you say you grew up? Aesop says, "Persuasion is often more effectual than force." Before we begin looking at the five principles of persuasion, it is important to understand the difference between persuasion and manipulation.  These two topics are very close cousins to each other.  Persuasion is the action or fact of persuading someone or of being persuaded to do or believe something.  Manipulation on the other hand is can be defined as the action of manipulating someone in a clever or unscrupulous way. What are your thoughts on these two different definitions?  Have you ever used persuasion?  What about manipulation? What are your thoughts on dark psychology? The first principle of persuasion is Reciprocity.  Reciprocity relies on our need for equality and balance.  This is governed by Adam's Equity Theory which theorizes that as humans we have a tendency to require fair and equal treatment when either giving or receiving a service, a product, or our time.  When ever we find ourselves out of balance it makes us feel uncomfortable and uneasy.   This method of persuasion is used when someone offers you a gift or a free sample of a product.  When someone gives you something, Adam's Equity Theory requires that we return the favor.  Sales people often use this principle when they offer you a free sample, a gift ,or even a mint at the end of your dinner with the bill when dining out.  If someone sends you a birthday card, it is likely you will feel the urge to send one back. Have you ever used this principle to entice someone to either purchase a service or provide some act in kind?  Have you ever fell victim to this principle before? How did it work?  Were you aware of the rule of reciprocity? The second principle of persuasion is Scarcity.  This principle relies on a person wanting something more, as there is less and less of it.  Sales people use this principle when they say things like "only a few left at this price" or calling something "limited edition".  A limited edition means there is only a few available and when it is gone, there are no more.  Also, a collectors item, relies on this principle as well. Have you ever used this principle of scarcity?  Have you ever fell victim to this principle before? How did it work?   The third principle of persuasion is authority.  This principle claims that we are unconsciously moved to follow those who are in a position of authority based on the persons perceived knowledge, experience or expertise.  This is due to our innate trust that is developed in us as children.  As we get older and are exposed to greater levels of authority, such as teachers, police officers, doctors, coaches, etc., throughout our early development, we develop a high level of trust in authoritative figures. This is why no one questions a person in a reflective vest and a clip board, or a person in hospital scrubs with a stethoscope around his neck.  We associate the costume of authority and assign it our trust willingly. Have you ever used a position of authority to persuade others?  Has this ever been used on you?  Have you ever misused your authority to persuade others? Has anyone ever seen this method of persuasion used for bad intentions?  Have you ever used it for bad intentions?  Hos does this apply in business?  How does this apply in leadership? The fourth principle of persuasion is commitment and consistency.  People have a need to act consistent with their values and ideals.  When they act outside of those values they feel discomfort and uneasiness.  In persuasion, this theory can be applied by having someone do something small, like filling out a survey in the grocery store.  Stopping and filling out the survey may seem like an innocent ask, but then ask you to sample a product.  This is also a small ask and so you again comply, due to your need to remain consistent with agreeing.  Finally they ask you to purchase the product.  You may actually like the product and buy it, but would you have bought the product without the persuasion? Has this principle ever been used on you?  How?  Have you ever used this principle on others. For good, for bad?  Have you ever seen someone manipulate another using this principle? The fifth principle of persuasion is likeability.  This persuasion technique means that the more a person likes you, the more you can persuade that person.  People have a tendency to like others that are like themselves.  It is a higher probability to persuade someone if you share the same name, come from the same city, have similar life experiences.  This is also why sales people are often attractive and why more attractive waiters and waitresses make better tips. It is also very likely that in a group you will align with the groups overall decision to something.  Such as a jury, where 11 people have unanimously agreed the person on trial is guilty.  If all 11 are aligned, you will have a higher propensity to align with that verdict even if you don't believe the person to be guilty.  Has this principle ever been used on you?  How was it applied?  Have you used this principle on others?  Have you ever seen someone use this principle for ill intent? The sixth principle of persuasion is consensus.  This is what we call social proof.  People are social by nature and there for seek to be accepted socially.  When making a decision, we often look to others around us to see what they are doing before we make our decision.  When is the last time you look at reviews before making a large purchase, or eating at a new restaurant?  This also means that if an important figure or a  large majority approves of something, it is very likely that you will be persuaded to also like it.  This principle is in use when they say "Oprah Winfrey recommends this book", or "Michael Jordan eats this brand of cereal".  Because you place these individuals in high esteem, you can be more persuaded to buy the book Oprah recommends or eat the cereal that Jordan eats.  Thisis largely the reason why big brands use sponsors to promote their products.   Has this principle ever been used on you?  How was it applied?  Have you used this principle on others?  Have you ever seen someone use this principle for ill intent? "The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuadee." Q: What do you know about Dark Psychology and is that something that should be taught to the layperson?  Can you persuade someone non-verbally through body language? As we wrap up this bonus episode, we hope that this was a topic that resonated with all of our listeners.  It is always best to be aware when a persuasive tactic is being used on you, so the decision or the action you make is one that you want to make, and make of your own free will.  Raquel, I want to thank you for Co-hosting with me today and look forward to future opportunities where we can host together.  Jose, thanks for being our guest today and for allowing us to put you in the hot.   For those of you who are interested in persuasion and leveling up you persuasive skills, please pick up Dr. Robert Cialdini'sCreators & Guests Jose Medina - Host book, “Influence: The Psychology of Persuasion”.  The link will be provided in the show notes.   Thank you for listening to this bonus episode of the Undeniable Level Up Podcast.https://a.co/d/awh4VKB "Influence - The Psychology of Persuasion" by Robert Cialdinihttps://a.co/d/1zmDsnp "Presuasion" by Robert Cialdini ★ Support this podcast on Patreon ★

Good morning, today we have a Bonus Episode for our listeners.  And a very special Co-Host for this episode as well, Raquel Medina.  Raquel is co-owner of Sage & Soul, a spiritual boutique company that specializes in everything mystical and magical.  Raquel was a guest on our podcast in Season 1, and also published her own podcast under the Sage & Sol brand.  Hi, Raquel, glad to have to as a co-host today. Our topic is one that I am pretty sure we can all benefit from. How do you sell ice to an Eskimo.   We will be looking at the Five Principles of Persuasion developed by the renowned psychologist and author Dr. Robert Cialdini.  His book, published in 1984 titled “Influence: The Psychology of Persuasion”,  discussed the five principles that affect how one person can influence or persuade another. These are principles that sales people have been using for years.  And you may be thinking, well I'm not a salesperson, so why do I need to know these five principles.  Simple, sales people are using these principles to persuade you every day, multiple times a day. And these principles have influenced you in one way or another, regardless of whether or not you recognize the principle being applied. Having knowledge of these five principles will allow you to make better purchasing and life decisions and not allow you to be so influenced by others.  It will allow you to identify the tactic that is being applied in the situation and allow you to make a more informed decision.  In this undeniable level up discussion, we will give you the tools to identify when a persuasion method is being used against you, and how to counteract your autopilot mode in order to make a conscious decision against the persuasion method being applied. And here to discuss the five principles of persuasion is our special guest, Jose Medina.  Although Jose typically hosts the Level-Up podcast, today he is switching seats with me, and we will be putting him in the hot seat this time.  For those of you who do not know Jose, yet, or know him well, he is a 24-year Army veteran, entrepreneur, business owner, father and now adds grandfather to the list of hats that he wears.   Welcome Jose!  And thanks for allowing me, to fill in for you today as we get to dig into your methods of persuasion. Jose, let's start with your childhood, I know first hand, but let's give our listeners a little insight into your background and your journey.   Where would you say you grew up? Aesop says, "Persuasion is often more effectual than force." Before we begin looking at the five principles of persuasion, it is important to understand the difference between persuasion and manipulation.  These two topics are very close cousins to each other.  Persuasion is the action or fact of persuading someone or of being persuaded to do or believe something.  Manipulation on the other hand is can be defined as the action of manipulating someone in a clever or unscrupulous way. What are your thoughts on these two different definitions?  Have you ever used persuasion?  What about manipulation? What are your thoughts on dark psychology? The first principle of persuasion is Reciprocity.  Reciprocity relies on our need for equality and balance.  This is governed by Adam's Equity Theory which theorizes that as humans we have a tendency to require fair and equal treatment when either giving or receiving a service, a product, or our time.  When ever we find ourselves out of balance it makes us feel uncomfortable and uneasy.   This method of persuasion is used when someone offers you a gift or a free sample of a product.  When someone gives you something, Adam's Equity Theory requires that we return the favor.  Sales people often use this principle when they offer you a free sample, a gift ,or even a mint at the end of your dinner with the bill when dining out.  If someone sends you a birthday card, it is likely you will feel the urge to send one back. Have you ever used this principle to entice someone to either purchase a service or provide some act in kind?  Have you ever fell victim to this principle before? How did it work?  Were you aware of the rule of reciprocity? The second principle of persuasion is Scarcity.  This principle relies on a person wanting something more, as there is less and less of it.  Sales people use this principle when they say things like "only a few left at this price" or calling something "limited edition".  A limited edition means there is only a few available and when it is gone, there are no more.  Also, a collectors item, relies on this principle as well. Have you ever used this principle of scarcity?  Have you ever fell victim to this principle before? How did it work?   The third principle of persuasion is authority.  This principle claims that we are unconsciously moved to follow those who are in a position of authority based on the persons perceived knowledge, experience or expertise.  This is due to our innate trust that is developed in us as children.  As we get older and are exposed to greater levels of authority, such as teachers, police officers, doctors, coaches, etc., throughout our early development, we develop a high level of trust in authoritative figures. This is why no one questions a person in a reflective vest and a clip board, or a person in hospital scrubs with a stethoscope around his neck.  We associate the costume of authority and assign it our trust willingly. Have you ever used a position of authority to persuade others?  Has this ever been used on you?  Have you ever misused your authority to persuade others? Has anyone ever seen this method of persuasion used for bad intentions?  Have you ever used it for bad intentions?  Hos does this apply in business?  How does this apply in leadership? The fourth principle of persuasion is commitment and consistency.  People have a need to act consistent with their values and ideals.  When they act outside of those values they feel discomfort and uneasiness.  In persuasion, this theory can be applied by having someone do something small, like filling out a survey in the grocery store.  Stopping and filling out the survey may seem like an innocent ask, but then ask you to sample a product.  This is also a small ask and so you again comply, due to your need to remain consistent with agreeing.  Finally they ask you to purchase the product.  You may actually like the product and buy it, but would you have bought the product without the persuasion? Has this principle ever been used on you?  How?  Have you ever used this principle on others. For good, for bad?  Have you ever seen someone manipulate another using this principle? The fifth principle of persuasion is likeability.  This persuasion technique means that the more a person likes you, the more you can persuade that person.  People have a tendency to like others that are like themselves.  It is a higher probability to persuade someone if you share the same name, come from the same city, have similar life experiences.  This is also why sales people are often attractive and why more attractive waiters and waitresses make better tips. It is also very likely that in a group you will align with the groups overall decision to something.  Such as a jury, where 11 people have unanimously agreed the person on trial is guilty.  If all 11 are aligned, you will have a higher propensity to align with that verdict even if you don't believe the person to be guilty.  Has this principle ever been used on you?  How was it applied?  Have you used this principle on others?  Have you ever seen someone use this principle for ill intent? The sixth principle of persuasion is consensus.  This is what we call social proof.  People are social by nature and there for seek to be accepted socially.  When making a decision, we often look to others around us to see what they are doing before we make our decision.  When is the last time you look at reviews before making a large purchase, or eating at a new restaurant?  This also means that if an important figure or a  large majority approves of something, it is very likely that you will be persuaded to also like it.  This principle is in use when they say "Oprah Winfrey recommends this book", or "Michael Jordan eats this brand of cereal".  Because you place these individuals in high esteem, you can be more persuaded to buy the book Oprah recommends or eat the cereal that Jordan eats.  Thisis largely the reason why big brands use sponsors to promote their products.   Has this principle ever been used on you?  How was it applied?  Have you used this principle on others?  Have you ever seen someone use this principle for ill intent? "The only form of ethical persuasion that exists is when the goals of the persuader are aligned with the goals of the persuadee." Q: What do you know about Dark Psychology and is that something that should be taught to the layperson?  Can you persuade someone non-verbally through body language? As we wrap up this bonus episode, we hope that this was a topic that resonated with all of our listeners.  It is always best to be aware when a persuasive tactic is being used on you, so the decision or the action you make is one that you want to make, and make of your own free will.  Raquel, I want to thank you for Co-hosting with me today and look forward to future opportunities where we can host together.  Jose, thanks for being our guest today and for allowing us to put you in the hot.   For those of you who are interested in persuasion and leveling up you persuasive skills, please pick up Dr. Robert Cialdini'sCreators & Guests Jose Medina - Host Crystal Garcia - Host book, “Influence: The Psychology of Persuasion”.  The link will be provided in the show notes.   Thank you for listening to this bonus episode of the Undeniable Level Up Podcast.https://a.co/d/awh4VKB "Influence - The Psychology of Persuasion" by Robert Cialdinihttps://a.co/d/1zmDsnp "Presuasion" by Robert Cialdini ★ Support this podcast on Patreon ★

Directionally Correct podcast is sponsored by Orgnostic! https://orgnostic.com Multi-tasking isn't real: https://twitter.com/emollick/status/1580657929681674242?s=20&t=kHkU4SxNle0dtMAppBoVJA Kids are soft these days, or are they? https://twitter.com/paulisci/status/1558579983022338048?s=20&t=kHkU4SxNle0dtMAppBoVJA%27 What emails reveal about your performance at work: https://joshbersin.com/2018/10/what-emails-reveal-about-your-performance-at-work/ Cialdini's Pre-Suasion book: https://www.amazon.com/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1501109804/ref=sr_1_1?gclid=Cj0KCQiApKagBhC1ARIsAFc7Mc7IK1U8tAwMxNrjV2XQdvNjhGzkGxfnlAZFe6WIZw25v6z_vIA7iY0aAijwEALw_wcB&hvadid=616863385428&hvdev=c&hvlocphy=9026839&hvnetw=g&hvqmt=e&hvrand=12055344391088033372&hvtargid=kwd-105691216170&hydadcr=24664_13611849&keywords=pre+suasion&qid=1678394764&sr=8-1 Cole's The Inquisitor & The Change Agent article: https://open.substack.com/pub/directionallycorrectnews/p/the-inquisitor-and-the-change-agent?r=ybtwi&utm_campaign=post&utm_medium=web Cole's Power, Politics, & People Analytics article: https://open.substack.com/pub/directionallycorrectnews/p/power-politics-and-people-analytics?r=ybtwi&utm_campaign=post&utm_medium=web

Are you going through a divorce? Don't lose your mind! NYC divorce attorney Corey Shapiro has the answers you need on his podcast, Getting Divorced Without Losing Your Mind. Got a question? Leave a voice message directly from your internet browser at question.gettingdivorced.org and get the help you need! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.gettingdivorced.org

Want to change someone's mind? First, explains Robert Cialdini, you have to change their framing.For Cialdini, the Regent's Professor Emeritus of Psychology and Marketing at Arizona State University, persuasion begins before we even deliver our pitch or presentation. Through what he calls “pre-suasion,” communicators can prime audiences to receive messages in a specific way, simply by drawing their attention in specific directions. “It involves focusing people on—putting them in mind of—those motivators before they encounter [them] in the communicator's message,” Cialdini says, “bringing people's focus of attention onto something that is nested in the message…before that message is delivered, so they have been readied for the concept.”In this episode, Matt Abrahams and Cialdini talk about the motivating power of FOMO, getting better advice from others, and how your next wine purchase could be influenced by what music is playing in the shop.Think Fast, Talk Smart is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Austin shares the 7 books that helped 10x his job search and land a job offer!Time Stamped Show Notes:[0:30] - Job searching is marketing yourself[1:54] - The 4 hour work week[2:52] - Influence[4:21] - Pre-Suasion[5:54] - Trust me, I'm lying[7:21] - The 22 immutable laws of marketing[8:39] - Scientific Advertising[10:09] - Never split the differenceClick here for Austin's Masterclass to Land Your Dream Job In 10 Weeks (Without Applying Online)!Ask Austin Anything (And Have Him Answer Live On The Podcast!)Click here to submit your question.Want To Level Up Your Job Search?Click here to learn more about 1:1 career coaching to help you land your dream job without applying online.Check out Austin's courses and, as a thank you for listening to the show, use the code PODCAST to get 5% off any digital course:The Interview Preparation System - Austin's proven, all-in-one process for turning your next job interview into a job offer.Value Validation Project Starter Kit - Everything you need to create a job-winning VVP that will blow hiring managers away and set you apart from the competition.No Experience, No Problem - Austin's proven framework for building the skills and experience you need to break into a new industry (even if you have *zero* experience right now).Try Austin's Job Search ToolsResyBuild.io - Build a beautiful, job-winning resume in minutes.ResyMatch.io - Score your resume vs. your target job description and get feedback.ResyBullet.io - Learn how to write attention grabbing resume bullets.Mailscoop.io - Find anyone's professional email in seconds.Connect with Austin for daily job search content:Cultivated CultureLinkedInTwitterThanks for listening!

Have you ever wondered why over 2 MILLION people JUST LIKE YOU have chosen to be ZOMBIFIED by influence? We talk to BEST-SELLING AUTHOR Robert Cialdini about how people are using the Principles of Influence to zombify you every day. Listen now, before it's too late!

Nudge - Marketing Science Simplified✓Claim Podcast Notes Intro Nudge podcast host, Phil Agnew (@p_agnew), explains the ancient storytelling technique he used to make viewers 82% more likely to follow his TikTokRead the full notes @ podcastnotes.orgToday's title sounds like clickbait, but that's the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.  Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini's Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Nudge - Marketing Science Simplified✓Claim Podcast Notes Intro Nudge podcast host, Phil Agnew (@p_agnew), explains the ancient storytelling technique he used to make viewers 82% more likely to follow his TikTokRead the full notes @ podcastnotes.orgToday's title sounds like clickbait, but that's the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.  Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini's Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Today's title sounds like clickbait, but that's the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks.  Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini's Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Episode 154 includes: 00:00 How best to persuade your prospects in advance 08:28 A 'Work From Home' setup that could be a great sales tool 15:14 How to create a new revenue stream from compliance 24:26 A great book recommendation about changing the way you work forever Featured guest: Thank you to Shay Cohen from Kamanja for joining Paul to discuss a potential new automated Pen Test revenue stream. Shay's career began as a technical support engineer for Windows desktop and server systems, and then moved to become a junior Linux engineer. Kamanja have developed a solution that involves the most experienced compliance consultants and MSPs in the market. This has resulted in a product designed to help to SMBs. Connect with Shay on LinkedIn: https://il.linkedin.com/in/shay-cohen-1749055a Extra show notes: Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert: https://www.linkedin.com/in/paul-green-msp-marketing/ https://www.paulgreensmspmarketing.com/about/ In describing influential marketing, Paul mentioned the books Influence and Pre-Suasion by Robert Cialdini: https://www.amazon.com/Influence-Psychology-Persuasion-Robert-Cialdini/dp/006124189X https://www.audible.co.uk/pd/Influence-Audiobook/B00N349QTG https://www.amazon.co.uk/Pre-Suasion-Revolutionary-Way-Influence-Persuade/dp/1847941419 Order your free copy of the MSP Marketing magazine: https://www.paulgreensmspmarketing.com/magazine/ Thank you to Mike Andrews from NovaBACKUP for recommending the book Rework by Jason Fried and David Heinemeier Hansson, plus the blog from OpenView Venture Partners: https://www.amazon.co.uk/ReWork-Change-Way-Work-Forever/dp/0091929784 https://openviewpartners.com/blog/ https://www.linkedin.com/in/mikeandrews Subscribe to Paul's YouTube channel: https://www.youtube.com/mspmarketing Subscribe to this podcast using your favourite podcast provider: https://www.audible.co.uk/pd/Paul-Greens-MSP-Marketing-Podcast-Podcast/B08JK38L4V https://podcasts.apple.com/gb/podcast/paul-greens-msp-marketing-podcast/id1485101351 https://www.stitcher.com/podcast/paul-greens-msp-marketing-podcast

Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests and appeals. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller.His books, including “Influence” and “Pre-Suasion,” have sold more than 7-million copies in 44 different languages. Robert is also the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.In this episode, Robert joins Greg to talk about what's changed in the 30 years between his published books; authority & credibility; the predominance of fear in our culture; and how they each teach ethics in their business courses.Episode Quotes:What is the importance of social scientists observing phenomena in the field? 6:49: I think it's crucially important for a couple of reasons. One is in the laboratory; we control or eliminate all sources that may affect our data except the ones that we are studying. That's what we try to do. Those may be the things that exist in the natural environment that could influence the effects, but we don't register their influence because we've eliminated them in the hothouse of the experimental lab. So, that's one thing. The other is we can see the power of the effects that we find in the field because if they are successful, they have overcome all of this myriad of other influences that are working on people—making decisions, making choices, in everyday situations to transcend all that ground noise that's going on, that could otherwise eliminate the effect if the effect wasn't strong enough to overpower those influences.How can we manage the constant barrage of appeals for our attention?26:50: There's one strategy that is the most powerful in rebalancing the scales against the larger impact that a salient argument has. And that is to consider the opposite.Influence as a leadership tool47:22: For leadership, you want influence in the long term. You want to create an aura that allows people to feel comfortable moving in your direction, even though they don't have to make a purchase or anything, but they're willing to go along with your preferences because you've established yourself as a credible source of authority for them.Show Links:Recommended Resources:Daniel KahnemanGuest Profile:Professional Profile at Arizona State UniversityRobert Cialdini WebsiteRobert Cialdini on TwitterRobert Cialdini on LinkedInHis Work:Influence At WorkInfluence, New and Expanded: The Psychology of PersuasionPre-Suasion: A Revolutionary Way to Influence and PersuadeThe small BIG: small changes that spark big influenceYes!: 50 Scientifically Proven Ways to Be Persuasive

I've spent over 100 hours learning about persuasion. I've discovered that effective persuasion isn't a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy.  Cialdini's book Pre-Suasion: https://amzn.to/3OLR1iO  Vanessa's book: https://www.vanessabohns.com/ Follow Vanessa on Twitter: https://twitter.com/profbohns Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Knowledge Project What are the best strategies to get people to say “Yes” to your requests in life? Acclaimed psychologist Robert Cialdini dives deep into the seven small things that make a huge impact in influencing others, as well as the difference between being influenced and being manipulated into making decisions. What are the tactics, how do they work, and how do we defend against them? This episode is jam-packed with practical advice that will make you more persuasive in life.   Known colloquially as “The Godfather of Influence,” Cialdini is a foundational expert in the science of influence and how to apply it ethically in business. His books, including Influence: Psychology of Persuasion and Pre-Suasion, have sold more than 7 million copies in 44 different languages, and he is the Regents' Professor Emeritus of Psychology and Marketing at Arizona State University.    -- Go Premium and get the full episode. Members get early access, ad-free episodes, hand-edited transcripts, searchable transcripts, member-only episodes, and more. Sign up at: https://fs.blog/membership/   Every Sunday our newsletter shares timeless insights and ideas that you can use at work and home. Add it to your inbox: https://fs.blog/newsletter/   Follow Shane on Twitter at: https://twitter.com/ShaneAParrish

His blogs have been read by over 100 million people… For several years, he was the #1 most-read reader on Medium.com… He's written 4 INCREDIBLE books that have all impacted my life personally… AND he and his wife, Lauren, have six kids! That's right: Today's guest is Dr. Benjamin Hardy. In this episode, you'll learn… 1) How Ben went from playing World of Warcraft for thousands of hours and living on his cousin's couch… to doing all the incredible stuff above 2) The ONE concept (The Gap and The Gain) that sums up everything that psychologists know about how to create a high-functioning and successful person… 3) How to use “Mental Subtraction”, “The Experience Transformer” and “Pre-Suasion” exercises to increase your happiness and fulfillment as a leader Enjoy!

The foundational and wildly popular go-to resource for influence and persuasion - a renowned international best seller, with over five million copies sold - now revised adding: new research, new insights, new examples, and online applications. In the new edition of this highly acclaimed best seller, Robert Cialdini - New York Times best-selling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion - explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have to be a scientist to learn how to use this science. You'll learn Cialdini's Universal Principles of Influence, including new research and new uses so you can become an even more skilled persuader - and just as importantly, you'll learn how to defend yourself against unethical influence attempts. You may think you know these principles, but without understanding their intricacies, you may be ceding their power to someone else. Cialdini's Principles of Persuasion: Reciprocation Commitment and Consistency Social Proof Liking Authority Scarcity Unity, the newest principle for this edition Understanding and applying the principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research - including a three-year field study on what leads people to change - Influence is a comprehensive guide to using these principles to move others in your direction. Supplemental enhancement PDF accompanies the audiobook.

In this episode, Dr. Robert Cialdini, President of Influence at Work and New York Times Bestselling Author of Influence and Pre-Suasion, discusses how to become more influential and persuasive in your negotiations and life. Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Influence at Work Influence, New and Expanded: The Psychology of Persuasion  Purchase Robert's Books Follow Robert on LinkedIn Follow Shane on LinkedIn Follow Kwame on LinkedIn Shane Ray Martin with Dr. Robert Cialdini

The Godfather of Influence, Dr. Robert Cialdini, reveals best- and worst-practices for deploying the seven universal principles of influence. — YOU'LL LEARN — 1) The five words that doubled a student's persuasiveness 2) How to masterfully and disasterfully employ each of the seven principles of influence 3) The easiest way to lose someone's trust Subscribe or visit AwesomeAtYourJob.com/ep664 for clickable versions of the links below. — ABOUT ROBERT — Dr. Robert Cialdini is the author of Influence and Pre-Suasion. He is the thought leader in the fields of Influence and Persuasion. And, he is a three-time New York Times Bestselling author with over 7 million books sold in 44 languages. Dr. Cialdini received his PhD from University of North Carolina and post-doctoral training from Columbia University. He holds honorary doctoral degrees (Doctor Honoris Causa) from Georgetown University, University of Social Sciences and Humanities in Wroclaw, Poland and University of Basil in Switzerland. He has held Visiting Scholar appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. In acknowledgement of his outstanding research achievements and contributions in behavioral science, Dr. Cialdini was elected to the American Academy of Arts & Sciences and the National Academy of Sciences. His work and books have been featured in the New York Times, Forbes, Inc., Psychology Today Magazine, and on the PBS Newshour, Bloomberg, CNN, BBC, New York Times, MSNBC, CNBC, CBS, and many more outlets and shows. Dr. Cialdini is a highly popular keynoter and is often referred to as the Godfather of Influence. For more on Robert Cialdini and his life's work, visit: https://www.influenceatwork.com/. • Robert's book: Influence, New and Expanded: The Psychology of Persuasion • Robert's book: Pre-Suasion: A Revolutionary Way to Influence and Persuade • Robert's website: InflueceAtWork.com — RESOURCES MENTIONED IN THE SHOW — • Study: “A Relational Obligations Approach to the Foot‐In‐The‐Mouth Effect” by R. Kelly Aunel and Michael D. Basil • Study: “Sweetening the Till: The Use of Candy to Increase Restaurant Tipping” by David B. Strohmetz, Bruce Rind, Reed Fisher, and Michael Lynn • Study: “Observational Learning: Evidence from a Randomized Natural Field Experiment” by Hongbin Cai, Yuyu Chen, and Hanming Fang • Article: “Create intimacy with consumers or donors: Ask for their input” • Article: “The Power of the Word ‘Because' to Get People to Do Stuff” • Book: "The Hidden Persuaders" by Vance Oakley Packard • Miniseries: The Queen's Gambit • Comedy Routine: John Mulaney's Dad Orders One Black Coffee — THANK YOU SPONSORS! — • Creatives on Call. Accesss 15,000 brilliant marketing and creative professionals at CreativesOnCall.com/AWESOME.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Influence expert Brian Ahearn discusses how to get more yesses using Dr. Cialdini's principles of PRE-suasion. — YOU'LL LEARN — 1) How one question dramatically improves your chances of yes 2) The two ways to capture people's attention 3) Why we're more persuasive when we talk less Subscribe or visit AwesomeAtYourJob.com/ep613 for clickable versions of the links below. — ABOUT BRIAN — Brian Ahearn is the Chief Influence Officer at Influence PEOPLE. A dynamic international keynote speaker, he specializes in applying the science of influence in everyday situations. Brian is one of only 20 individuals in the world who currently holds the Cialdini Method Certified Trainer designation. This specialization was earned directly from Robert B. Cialdini, Ph.D. – the most cited living social psychologist on the science of ethical influence. Brian's book, Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical, is an Amazon best-seller and his LinkedIn courses have been viewed by more than 75,000 people. • Brian's book: Influence PEOPLE: Powerful Everyday Opportunities to Persuade that are Lasting and Ethical • Brian's LinkedIn: Brian Ahearn • Brian's website: InfluencePeople.biz — RESOURCES MENTIONED IN THE SHOW — • App: Swapcard • App: Voice Dream • Book: Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini • Book: Influence: The Psychology of Persuasion, Revised Edition by Robert Cialdini • Book: Man's Search for Meaning by Victor Frankl • Book: How to Win Friends & Influence People by Dale Carnegie • Book: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo • Book: Presentation Zen: Simple Ideas on Presentation Design and Delivery (2nd Edition) (Voices That Matter) by Gary Reynolds • Book: slide:ology: The Art and Science of Creating Great Presentations by Nancy Duarte • Previous episode: 499: Key Psychological Principles for Ethical Persuasion with Brian Ahearn • Previous episode: 307: Persuasive Speaking with Carmine Gallo • Researchers: Daniel Kahneman and Amos Tversky See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  Strategic planning has changed: the 5 year plan is OUT. Nothing stays that stable for that long! The strategic intention is IN, with tactics and projects needing regular review. Aside from that big mistake (believing a 5 year strategy still works), there are 3 other common mistakes that will definitely sabotage you and keep you in hand-to-mouth land.

Class is in session. On this week's episode we discuss how to define your mission and why it should not be women. Core aspects of this process involve exploring one's values and how you define yourself. ► Don't leave money on the table: M1 Finance: https://m1.finance/fZchNVy_gI0C Robinhood: https://join.robinhood.com/josephd1865 Webull: https://act.webull.com/promotion/invitation/share.html?inviteCode=lEytvlfnMl71

Robert Cialdini has spent his entire career researching the science of influence. This has earned him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. On this week's episode, Robert discusses how to enlist the support of your senior managers prior to making an important presentation, how companies can boost their productivity by up to 60%, and what we can learn from Warren Buffett on communication. What is Covered 05:40 - For those who haven't read Robert's book, Influence, Robert offers a quick overview on the six principles of influence. 17:25 - Why did Robert decide to write his second book, Pre-suasion? 24:15 - The best influencers cultivate relationships long before they need help. 25:40 - Warren Buffett writes an annual letter to his investors, what's so special about it? 27:45 - Be upfront with your investors. 29:45 - Behavioral science indicates that if you ask for advice, you will also gain an accomplice. 30:25 - What has Robert changed his mind about recently? 31:40 - What does Robert do to remain creative? Links And Resources: Pre-suasion: A Revolutionary Way to Influence and Persuade, a book by Robert Cialdini Influence: The Psychology of Persuasion, a book by Robert Cialdini Influence at Work Connect with Robert Cialdini on LinkedIn

This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. Covid credits - https://support.google.com/google-ads/answer/9803410Three Types Of Keywords Article - https://rothmanppc.com/three-types-of-keywords/Pre-Suasion by Cialdini - https://amzn.to/2YYIdh8Do you need help growing your business? We can help! https://rothmanppc.com/Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/Want to connect? Contact us: https://rothmanppc.com/contact/

This episode covers the work of Robert Cialdini in his books Influence and Pre-Suasion and other researchers. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered in depth in his online course of negotiation. This involves the tactical subsystem taught by Martin Medeiros. Like what you're hearing? You're going to love 161 Negotiation Tactics. For a more in-depth look at detailed mechanisms to influence, listen to #13.  Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

There are a few all-stars in the world of negotiation, and Cialdini is certainly one of them. This episode covers the work of Dr. Robert Cialdini in his books Influence and Pre-Suasion and other researchers. This covers part of an interactive exercise given by live workshops by Martin Medeiros and is covered in depth in his online course of negotiation. Like what you're hearing? You're going to love 161 Negotiation Tactics!Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Wanna Host Your Own Podcast?Click here to see how my friends at Podetize can helpPurchase John's new bookThe Sale Is in the TaleJohn Livesay, The Pitch WhispererShare The ShowDid you enjoy the show? I'd love it if you subscribed today and left us a 5-star review!Click this linkClick on the 'Subscribe' button below the artworkGo to the 'Ratings and Reviews' sectionClick on 'Write a Review'Love the show? Subscribe, rate, review, and share!Here's How »Join The Successful Pitch community today:JohnLivesay.comJohn Livesay FacebookJohn Livesay TwitterJohn Livesay LinkedInJohn Livesay YouTube

It’s finally here: the long-awaited follow up to one of the most influential books on business! Robert Cialdini’s Influence made a splash when it was published in the 80’s. Now, Pre-Suasion delves even further into the psychology of persuasion. Using research-based techniques, you can bring customers, colleagues, and everyone else around to your way of […] The post MBA793 Must Read: Pre-Suasion by Robert Cialdini appeared first on The $100 MBA.

If I can tell my children to read one post of mine, it would be this post. Influence is how they will navigate a world of uncertainty. Robert Cialdini is the most influential person in the world. And by that I mean, he wrote the book, "INFLUENCE", which sold 3 million copies and defines the six critical aspects of all influence. Now he has a new book, "Pre-Suasion", going 10x deeper into the concepts of persuasion. I got him on my podcast so I can ask the 1000 questions I have. Small story from the book: If you name a restaurant "Studio 97" instead of "Studio 17" people are more likely to tip higher. If you ask a girl for her phone number outside a flower store (triggering feelings of romance), she is more likely to give it to you than if you ask her outside a motorcycle store. And 500 other stories. The environment is just as important as what you say. Before the podcast began, I gave him a book as a gift: "The Anxiety of Influence", a history of poetry. What would poetry have to do with influence and marketing? In all art, since the beginning of time, artists have built on the work of the artists the generation before them. Beethoven depended on a Mozart to be a Beethoven. Picasso depended on a Cezanne. Without Michelson, there would be no Einstein. But poets, for some reason, would deny being influenced. "I never even read Ezra Pound," shouted one poet at a critic. Poets want to be seen as original. NOBODY is 100% original. This is the anxiety of influence. Almost all of our decisions and even creativity are outsourced to the people around us who influence us: peers, teachers, religion, parents, bosses, etc. Our personality is our own particular mishmash of influences. How we deal with that anxiety, how we RECOGNIZE the influences, learn from them, build from them, is the BIRTH of all of our creativity. Let me summarize the seven aspects of influence: - RECIPROCITY - if you give someone a Christmas card they will want to return the favor - LIKABILITY - make yourself trustworthy. For instance, outline the negatives of dealing with you. - CONSISTENCY - ask someone for a favor. Now they will say to themselves, "I am the type of person who does James a favor". - SOCIAL PROOF - if you are trying to get someone to do X, show them that "a lot of your peers do X". For instance, if you are at a bar and you are a guy trying to meet women, being your women friends and not your guy friends with you. - AUTHORITY - "four out of five dentists say.." - SCARCITY - "only 100 iPhones left at this store!" - UNITY - you and I are the same because: location / values / religion / etc I've used each of the above in business. They work. They will make you money. The entire purpose of language is to influence. We are not strong animals. We are weak. The language of influence saved us. Probably a word like, "Run!" was the first word spoken. A word of influence. And it worked. I'm still running from the things I fear. So speak to influence. Don't speak to call a flower yellow. Speak to breathe spirit into an idea, to be enthusiastic, to convey emotion, to influence. This is the only way to have impact with your unique creativity. I gave Robert the book as a gift ("reciprocity"), assuming we would have a great podcast. And we did. But then I thought later, I can't even remember how Robert got on my podcast. I highly recommended his book in the podcast and even in this post.   As he got into his car after the podcast in order to go to his next interview, I started thinking, "Hmmm, who influenced who?" ------------What do YOU think of the show? Head to JamesAltucherShow.com/listeners and fill out a short survey that will help us better tailor the podcast to our audience!Are you interested in getting direct answers from James about your question on a podcast? Go to JamesAltucherShow.com/AskAltucher and send in your questions to be answered...

Dr. Robert Cialdini (@RobertCialdini) is a speaker, consultant, and author of Influence: The Psychology of Persuasion and, most recently, Pre-suasion: A Revolutionary Way to Influence and Persuade. The Cheat Sheet: What is "pre-suasion," and how does it relate to the concepts inside influence? How persuasive people shape others' behavior and how we can use these techniques on others -- as well as ourselves. How to gain and retain someone's attention. How language, geography, and imaging alter our perceptions of what causes events -- and how the media uses these principles to influence us and set its agenda. How to increase our appeal by causing others to focus on us (and why this phenomenon often lands innocent people in jail). And so much more... Show notes at http://theartofcharm.com/podcast-episodes/robert-cialdini-pre-suasion-episode-543/ HELP US SPREAD THE WORD! If you dig the show, please subscribe in iTunes and write us a review! This is what helps us stand out from the crowd and help people find the credible advice they need. Review the show in iTunes! We rely on it! http://www.theartofcharm.com/mobilereview Stay Charming!