Product Powerhouse Podcast

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return.The main topics covered in this episode:The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy and passion for her business. The realization that she needs back-and-forth interaction, like podcast interviews, to fuel her passion and energy.Updates on client projects, including the launch of two websites and her focus on VIP days.Exciting upcoming events, such as the Product Powerhouse Summit and business trips to California and Vegas.As Erin wraps up the episode, she expresses gratitude for her listeners' support and excitement about the fresh, engaging content she has lined up for the rest of 2024. Despite the challenges, she's back and ready to fuel your product-based business with valuable insights, interviews, and educational resources. Thank you for tuning in and be sure to join her for the next episode!Sign up for the Product Powerhouse Summit waitlist! Support the showCONNECT WITH ERIN ALEXANDER: Facebook Community Instagram YouTube DIY Shopify Course Product Powerhouse Website

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners. Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting, nurturing, and converting audiences through your long-form content. From quarterly content planning to utilizing different platforms effectively, Ruthie's insights are sure to empower entrepreneurs looking to elevate their marketing game. Key topics and takeaways:Mapping out campaign themes for product-based businessesLong form content for attracting new customers and nurturing existing onesCommitting to a consistency that can be maintainedRepurposing long form content into other formatsConnect with Ruthie Sterrett:WebsitePodcastInstagram10 Ways to Get More Eyes on Your Business Support the showCONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Facebook Community Instagram YouTube DIY Shopify Course Product Powerhouse Website

In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost, and the need for additional apps.In this episode, we will cover:- The three main wholesale options on Shopify- Pros and cons of each option- Considerations for customer experience and cost- The host's guest interview on Wholesaleinabox.com- A positive review of the DIY Shopify courseThank you for joining us on Product Powerhouse. Make sure to subscribe to our podcast for more actionable strategies to supercharge your product-based business. And remember, you're not alone in this journey - we're here to help you become a true product powerhouse. Support the showCONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Facebook Community Instagram YouTube DIY Shopify Course Product Powerhouse Website

On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P's of retail and formula of running a successful business. The main points we cover are: 1. The importance of understanding and connecting with your target market.2. Insights into managing handmade businesses and clarifying confusion around inventory costs.3. Unveiling the strategies behind profitability in selling products and understanding the five P's of retail.Connect with Grace Hayden:WebsiteStart an E-commerce Business From Scratch book on AmazonTikTok Support the showCONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Facebook Community Instagram YouTube DIY Shopify Course Product Powerhouse Website

On this episode of the the Product Powerhouse podcast, we're talking about launching or relaunching a store. Whether you're starting from scratch or giving your existing store a facelift, we've got you covered.So grab a cup of coffee, sit back, and let's dive into three essential tips to ensure a successful store launch.Tip #1: Planning AheadNo launch is complete without careful planning. Whether you're starting from scratch or giving your store a redesign, meticulous planning is crucial.Tip #2: Customer ExperienceProviding an exceptional customer experience is vital in today's competitive market.The goal is to make it as easy and enjoyable as possible for customers to shop at your store.Tip #3: The Power of MarketingMarketing is key when it comes to launching your store.The important thing is to start marketing your store well in advance of the launch.By following these three essential tips, you'll be well on your way to a successful store launch that will resonate with your target audience.Thanks for listening to the Product Powerhouse podcast. Support the showCONNECT WITH ERIN ALEXANDER: UNFILTERED - New subscriber only podcast for $3/month Facebook Community Instagram YouTube DIY Shopify Course Product Powerhouse Website

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs. This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success.- Erin shares her personal experience and Sarah encourages getting creative to make money.- The Profit First system is recommended for business owners.- A cash flow planner tool helps with financial planning and overview.- Separate bank accounts for different expenses can prevent accidental spending.- Bookkeeping and regular financial check-ins are crucial for success.Sarah's insights and tips provide a roadmap for product-based business owners to navigate their finances wisely. By implementing strategies like the Profit First system, utilizing a cash flow planner tool, and prioritizing bookkeeping, entrepreneurs can gain a clearer understanding of their financial health and make informed decisions. Don't let bookkeeping hold you back from running a successful business. Join Erin Alexander and Sara  Verheyen on this helpful episode of Product Powerhouse and take control of your business finances today.Connect with Sara:WebsiteInstagramCash Flow Planner - use code "PODCAST30" to save 30%! CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website Support the show

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to embrace the journey and enjoy the process of entrepreneurship.Main topics covered in this episode:- The power of celebrating success and overcoming self-criticism- The importance of surrounding oneself with supportive people- The value of being flexible and adaptable in business- Learning from mistakes and viewing them as opportunities for growth- Embracing persistence and resilience in pursuit of one's dreamsIn conclusion, Erin Alexander expresses gratitude for her journey in entrepreneurship and the valuable lessons she has learned over the past 7 years. She encourages listeners to reflect on their own journeys and apply the lessons shared in this episode. Through embracing celebration, support, adaptability, learning from mistakes, and persistence, Erin believes that listeners can find success and fulfillment in their own businesses. Don't miss this thoughtful and inspiring episode that sheds light on the realities of running a business and provides valuable insights for entrepreneurs at any stage of their journey.CONNECT WITH ERIN ALEXANDER:Facebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website Support the show

In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode:- Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation.- Specializing in a particular tool or area of expertise can make it easier to get referrals. Brenda Cadman shares how she developed a high level of expertise in Canva that most people do not have.- The lost cost of disorganization can hinder productivity and opportunities for profitable work. Brenda provides tips and strategies for organizing your Canva account to improve your content creation efficiency.Don't wait any longer to get organized and improve your content creation process with these tips and strategies from Brenda and Erin. Head over to the podcast episode now to learn more!CONNECT WITH BRENDA:Brenda's WebsiteCanva Organization RoadmapHow to use Canva Facebook CommunityCanva Support HubCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website Support the show

In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses.On this episode we cover …Importance of building relationships before collaboratingCreative ways to collaborate with other makers and businessesKnowing when to turn down opportunities Failed collaborations and legal protection Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH KATE DE PALMA:Website -Save 15% with the code POWERHOUSEInstagramCONNECT WITH ERIN ALEXANDER:Facebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!On this episode we cover …The role packaging plays in creating a memorable unboxing experience.Why investing in packaging is crucial for small businesses.Understanding your target audience and aligning your packaging with their preferences.The importance of consistency and branding.The significance of sustainability in product packaging.The benefits of incorporating sustainability into your brand identity.Throughout the episode, Denisa shares her expert insights and provides valuable advice on creating memorable packaging that will not only resonate with your target audience but also differentiate your products from the competition.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH DENISA:Ivy and KindInstagramCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions.On this episode we cover …The ten must have items you need to include on your product pagesWhy you need each item and how they help conversionsOptional items you might want to have on your product pages depending on your product typesOptimizing your product pages with these 10 must-haves will not only increase your conversions but also create a more satisfying shopping experience for your customers.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner! Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!On this episode, host Erin Alexander discusses the importance of mindful customer service and how to maintain composure when dealing with difficult customers.Balancing between meeting customer needs and maintaining personal boundaries for excellent customer experiences.Tips for staying composed, active listening, and empathy in resolving conflicts.Fostering better connections with customers through presence, focus, and a positive mindset.Prioritizing self-care, having a support system, and seeking professional help when needed.Thank you for listening! If you enjoyed this episode or any of the other 150 episodes, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

Are you a creative product-based entrepreneur  who struggles with keeping track of all the moving pieces in your business?The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HEREIn episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers who need a home base for all the things happening in their business. Carley shares her insights on running multiple businesses as a multi-passionate entrepreneur. She discusses how she embraces her creative flow and makes her own rules, rather than feeling constrained by traditional labels.Then dive into the story of how Carley created Canapy to help solve the project management challenges faced by many product-based business owner who are creating customized products. She shares her inspiration for the app, as well as some of the key features that make it unique. And some spoilers about new features she has lined up. If you're a creative product maker looking for tips on managing your projects more efficiently or interested in the journey of a successful app creator, then this episode is for you. Tune in now to learn from Carley's experiences and insights!Related Episode - How to Set Business Goals that Actually Feel Good with Carley ZuercherCONNECT WITH CARLEY:Canapy TwoCan InstagramLife is full of things that occupy your mental space. Ensure that every customer and every order meets timelines and deadlines using Canapy. Sign up for a free account.CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is  all about marketing strategies for small business owners in 2023. Here are the key takeaways:Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.Personalization and segmentation in marketing are crucial for connecting with your target audience.Diversifying your marketing strategies is also important, so you're not putting all your eggs in one basket.Values-based marketing is becoming more popular, as consumers are more conscious about the companies they support.Improving customer experience on your website can help build customer loyalty and keep people coming back for more.This episode is packed with lots of valuable insights for small business owners looking to up their marketing game. CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!Our next virtual summit is happening April 18th 2023! Join the waitlist now to be the first to hear when registration opens. On this episode we cover …Discovering the parts of your business you love the most and leaning into your strengthsWhy you need to be the face of your small businessWhy some really talented makers, artists and designers struggle to grow their business How to overcome fears around showing up on videoWhy it is so important for you to be the number 1 hype women for your business How to remove your emotions from customer feedbackAnd so much more. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH ROBYN CLARK:Jewelry Business AcademyJewelry Business Academy podcastRobyn's InstagramCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target audience and creating resources that they will use. The host speaks from her own experience and how she was able to take time off from social media and still make sales by diversifying her marketing strategies.We'll talk about...why you should diversify your marketing effortshow to determine where you should be marketing your business the number on marketing strategy that everyone should be using (Spoiler alert: its email!) Types of marketing that are really effective for product-based business owners

In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers. She discusses the importance of understanding your customer's desires, actions, and  demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies.We talk about how a lot of businesses are struggling to create the right messages to actually connect with the customers and how that dictates how you should be marketing your business. We also talk about how important it is to lean into your intuition and look inward for answers in your business, rather than always searching for the next course or program that promises to deliver the secret to success. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more  at Product Powerhouse.CONNECT WITH MONICA SHARMA PATNEKAR:Website InstagramDesires over Demographics frameworkCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify CourseProduct Powerhouse Website

In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money.Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in real-life situations. Kate and I discuss old Pinterest marketing strategies that are outdated and no longer effective, and what to do instead because Pinterest has changed dramatically over the years. She even talks about how the new Pinterest CEO is focused on the connections between e-commerce and Pinterest. Additionally, Kate emphasizes the importance of giving ourselves grace as business owners, especially in the current landscape of the world. She encourages us to find a community and lean on them for support. Whether you're new to Pinterest marketing or a seasoned pro, you're sure to learn something new from this episode.CONNECT WITH KATE AHL:WebsiteSimple Pin Shop (aff link)Simple Pin PodcastPinterest  Instagram FacebookLinkedIn YouTubeCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebook CommunityInstagramYouTubeDIY Shopify Course

Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business.Khadirah  emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to create standard operating procedures (SOPs), making it easier for your team to replicate the tasks in the future.Creating systems and processes can feel overwhelming, but Kadirah shares her tips on how to break down the process into smaller, more manageable tasks. She also recommends her favorite tech tools that can to help combine tasks and automate processes.Khadirah also emphasizes the importance of leaning on your team and allowing them to use their own gifts and talents. By doing so, you can delegate tasks that they excel in and focus on your own strengths. This approach not only increases productivity but also helps to build a stronger team dynamic.If you're looking to streamline your business processes and create systems that work, be sure to tune in to this episode of the Product Powerhouse podcast with Khadirah Muhammad from SucceedingWithSystems.com.CONNECT WITH KHADIRAH MUHAMMAD:SucceedingWithSystems.comGet the Khadirah's GuideInstagramCONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebookInstagramYouTubeDIY Shopify Course

In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction.Benefits of a Redesign:Improved User Experience: A redesign can make your site easier to navigate and find what customers are looking for, leading to increased sales and customer satisfaction.Search Engine Optimization: A redesign can optimize your site for search engines, resulting in higher rankings and increased organic traffic, leading to more visibility and a wider customer base.Improved Load Speed and Mobile-Friendliness: A redesign can improve your site's load speed, reducing bounce rates and increasing conversions. It can also make your site mobile-friendly, which is crucial as more people use mobile devices to shop online.Refreshed Brand Look and Feel: A redesign can give your brand a fresh new look, helping you stand out from the competition, build brand awareness and loyalty, and ultimately increase sales and repeat business.Ultimately, a redesign using Shopify can help you take your e-commerce shop to the next level by improving the user experience, optimizing for search engines, improving load speed and mobile-friendliness, and refreshing your brand's look and feel. It's not just about making your site look better, but about making it work better for your customers and your business.CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebookInstagramYouTubeDIY Shopify Course

On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store. Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.Join me at the The Ultimate Product Party (aff link) happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!On this episode we cover …Six myths that are going around on TikTok about Shopify and why they aren't trueThe details of my new group program, Build Your Shop(ify) BootcampThank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Erin and how I help product-based business owners at Product Powerhouse.CONNECT WITH ERIN ALEXANDER:UNFILTERED - New subscriber only podcast for $3/monthFacebookInstagramYouTubeDIY Shopify Course Increase your Shop Sales with DIY Shopify today!

This week on the Product Powerhouse Podcast I'm chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!This week the Product Powerhouse Podcast I'm chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner. We talk about a lot of fun topics in this episode like, Meeting new people at in-person eventsCreating boundaries in your business and life, so that you CAN have a business and a life.Believing that what you've done is the right thing and it will all work out the way it was destined to work out in the endAll the details of The Ultimate Product Party, happening May 17-18th in Nashville, TN. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH THE ULTIMATE PRODUCT PARTY:InstagramAllison's Instagram Cat's InstagramUltimate Product Party Website→ GET YOUR TICKET HERE (aff link)CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeDIY Shopify Course Increase your Shop Sales with DIY Shopify today!

Episode 139 of the Product Powerhouse podcast is all about how to effectively plan your product assortment for maximum profits with Kristin Fisher from BOCU. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you've ever had on a “work trip.” Sign up today and I'll see you there!In this episode of the Product Powerhouse Podcast, Kristin Fisher from BOCU is sharing the steps she takes to plan an effective product assortment to maximize your profits and how to move inventory that didn't sell well. In this episode Kristin and I chat about:Making decisions in your business based on sales dataPlanning your product assortment whether you run a brick and mortar or you have a handmade businessHow much we both believe in testing and experimenting in our businesses and using everything as a learning opportunityBe sure to tune in to past episodes to hear more  practical tips on growing your product shop.Thank you for listening! If you enjoyed this episode, please follow, rate and review the podcast on your favorite podcast app.Learn more about Product Powerhouse and Erin at Product Powerhouse.CONNECT WITH KRISTIN FISHER:Bocu InstagramShop Bocu WebsiteSave 15% with your first order with the code “PRODUCTPOWERHOUSE15” Product to Profit Coach InstagramCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify Course Increase your Shop Sales with DIY Shopify today!

This week, episode 138  of the Product Powerhouse Podcast is about creating brand loyalty in your product based business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, my guest Kerri Fitzgerald and I are sharing the importance of creating ways to make it easy for customers to spend more money with your business and actionable steps (and examples) you can take right now to create brand loyalty, just like when you get free drinks from your local coffee stand.Some of the talking points I and Kerri go over in this episode include:The difference between loyalty program, affiliate programs, and asking customers to share with their friends and family for a small incentiveWhy it's so important to connect with your customers when they take time and effort to mention or tag you on social mediaHow an amazing unboxing experience can add value to your business and make your customers feel appreciatedBe sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH KERRI FITZGERALD:WebsiteInstagramMembershipPodcastCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

In this episode, the host speaks with Kristina Schlegel, CEO and Founder of Make Bake, about how she transitioned from a career in tech product development to starting a successful CPG baking business and food craft business. Kristina shares how she bootstrapped her way to building a strong brand foundation and how this helped her to grow her business.Key Points:Kristina's background in tech product development and how she used that experience to start a CPG baking business.The importance of building a strong brand foundation, especially when bootstrapping a business.How Kristina's focus on building relationships with smaller specialty shops to grow in her wholesale effortsThank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/Connect with Kristina SchlegelMake Bake websiteLinked InMake Bake InstagramIncrease your Shop Sales with DIY Shopify today!

Every year I find myself setting a random-ish revenue goal for business, which is always based on a percentage of growth from the previous year. I never really set goals beyond that because I always feel like I'm setting goals wrong. If that sounds like you, then listen up…This week episode 136 of the Product Powerhouse Podcast is about how to set business goals that actually feel good with my biz friend, Carley Zuercher from Twocan.  Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, Carley is sharing the importance of setting goals that you feel good achieving and actionable steps you can take right now to tweak your goals so that they are specific to you and your own needs. Some of the talking points Carley go over in this episode include:Creating ways of measuring your goals when they are hard to measureHow to set a goal so that you actually do get what you want even if you are feeling resistanceQuestions to ask yourself as you are creating goals so they are aligned with your own needs and wantsCelebrating the journey towards your goal along the way, not just the end resultBe sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about creating goals that feel achievable and fun this year.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH CARLEY ZUERCHER:WebsiteInstagramCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

One of the most important parts of your Shopify store are the photos of your products! Having amazing photography will help your business thrive. This week, episode 135  of the Product Powerhouse Podcast is about the 3 main types of product photography you should have on your website. Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, Michelle Fiorello from Vision Balm is  sharing the importance of having great photos of your products  and actionable steps to help you plan and prepare for your next professional photoshoot. Some of the talking points Michelle Fiorello and I go over in this episode include:3 types of product photography and when to use each typeWhat you need to do before you hire a photographerThe process of hiring a photographer who might not be local to youSetting realistic expectations with your finances as an entrepreneurBe sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH Michelle Fiorello:FacebookInstagramWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

Increase your Shop Sales with DIY Shopify today!

If you've ever wondered what it's like working with a fulfillment center as a small product based business this episode is for you. This week, episode 133 of the Product Powerhouse Podcast is about working with a fulfillment center for women owned product business, especially for subscription box owners! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, Laura Kockler from Sub Support Her is sharing exactly what it's like working with a fulfillment center and how she's revolutionizing the fulfillment industry by creating a fulfillment center that works only with female owned companies. Laura Kockler is the creator of Sub Support Her, which is a full-service fulfillment center for woman owned subscription box and product-based businesses. She works hard to maintain a value led company centered on female empowerment, equality, passion, and fun. She has never been one to allow fear to hold her back, and she is on a mission to alter the warehouse and fulfillment industry. Some of the talking points Laura and I go over in this episode include:What it was like starting a subscription box at the start of the pandemic.How her company Sub Support Her is changing the industry of fulfillment for small woman owned product businesses. Ways that using a fulfillment center can create freedom in your business.When taking a big leap is better than taking a baby step in your own business.Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH Laura Kockler:FacebookInstagramPinterestTikTokWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

As we head into a new year, it's important to think about what you'd like to see in your life and business in 2023. I know this season can be busy, so it's important that you take time when you can to plan.  This week, episode 132 of the Product Powerhouse Podcast is about how to goal set for 2023 in just one day! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, I'm sharing the importance of setting goals for your product business and actionable steps you can take right now to set goals that you'll feel good about. Some of the talking points I go over in this episode include the following:Benefits of goal setting for entrepreneurs and small business owners.What good goals actually look like depending on your stage of business.Creating SMARTER goals– specific, measurable, actionable, risky, timely, exciting, and relevantHow to structure your goal-setting day so that you can make the most of it.The importance of celebrating your wins no matter how small they might feel.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Passion PlannerPowerSheetsBest Today Full FocusAtomic HabitsEp 82: Forecasting in your Product Business with Stefanie SchoenIncrease your Shop Sales with DIY Shopify today!

As business owners, it's easy to get caught up in our perfectionism and feelings of imposter syndrome. It can be difficult to put ourselves out there and promote our products to potential customers. This week, episode 131 of the Product Powerhouse Podcast is about working through self-doubt and running your product shop with ease! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, Cayce Eastwood is sharing the importance of getting support in your personal and business life. We also discuss some actionable steps you can take to work through any imposter syndrome you're feeling right now. Cayce Eastwood is a Confidence Coach for creative small business owners (in addition to running her own craft business). She works with creative business owners whose self-doubt, perfectionism and fear of failure is holding them back from truly showing up and running their business.Some of the talking points Cayce Eastwood and I go over in this episode include:How imposters syndrome shows up in our creative businesses.Understanding how to know if you're struggling with feelings of imposter syndrome.Ways to connect with yourself when you're feeling disconnected and overwhelmed.First steps when you want to make a change in your life.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways! Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CAYCE EASTWOOD:InstagramWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:The Artist's Way by Julia CameronIncrease your Shop Sales with DIY Shopify today!

TikTok is here to stay, and even though the platform might not be for everyone, it's important that we cover some of the foundational strategies that product shops can use to grow their following and increase sales. It's a marketing channel for your business. You don't have to love it for it to be powerful. This week, episode 130 of the Product Powerhouse Podcast is about how product-based businesses can increase sales with TikTok! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, I'm sharing the importance of using TikTok as a marketing channel to share your products and actionable steps you can take right now to get started on the platform. Some of the talking points I  go over in this episode include:A breakdown of what TikTok is as a marketing tool. What makes TikTok different than other social platforms.The importance of doing research to see if it makes sense for you to be on the app.How to create engaging content that gets you results based on your pre-determined goals.Don't forget that TikTok is just an additional marketing channel. It shouldn't replace the marketing that you're doing now that is already working. Thank you for listening! Be sure to tune in to all the episodes to receive practical tips on growing your product shop and to hear even more about the abovementioned points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:How to get on the TikTok for you page (Hootsuite article)How the TikTok Algorithm Works (Hootsuite article)Increase your Shop Sales with DIY Shopify today!

I'm sure you've heard that video is where you need to focus in order to grow your product business. While that might be true, it can feel very overwhelming to have to focus solely on video, especially when you are already spending time creating your products and taking photos of them. This week, episode 129 of the Product Powerhouse Podcast is about using video ads to grow your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, Lauren Schwarts is sharing the importance of grabbing your customer's attention within the first few seconds of an ad. She also discusses actionable steps you can take right now to get started with TikTok. Lauren Schwarts is a thought leader in creating profitable creative strategies for e-commerce brands and a design professional with over 15 years of experience within the digital space. Lauren's passions lie in creating top-performing ad creatives. She has personally led the creative strategy for top brands such as Love Wellness, Needed, Kate Farms, AutoBrush, and many more. She is obsessed with design and creative strategy, and in her downtime, she enjoys teaching others her profitable creative methodology, focusing on DTC Advertising, Facebook, Instagram, and TikTok. She was a speaker at the AdWorld Conference in 2020, 2021, and 2022.Some of the talking points Lauren Schwartz and I go over in this episode include:Why it's worth putting in the effort to create video ads.What to talk about during your video ad to get the most traction. The importance of testing variations of your ad to ensure you're focusing on what's working.Where to start in growing your TikTok and running ads on the platform.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH LAUREN SCHWARTZ:The Loft 325InstagramFacebookTikTokTwitterCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

Growing a business often feels like working on a puzzle with the pieces upside down. We can piece together the edges and the corners, but filling in the middle feels like a shot in the dark. By using the seasons of your business as a guide, I'm hoping to help you understand where you are and what things you need to do to get to the next season. This week, episode 128 of the Product Powerhouse Podcast is about the five seasons of your product business! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.Here is a quick breakdown of each of the seasons, but be sure to listen to the full episode to get more details. In each, you'll also get actionable steps on what you should be doing to move from one season to the next.Season One - EstablishingIn this season, you are going from zero to one. You're building from resources easily available to you. It usually costs you heavily in time and sometimes money as you get your business up and running. Season Two - GrowingYou are putting down roots in this season. You've successfully built something that needs to be tended to so that it can grow sustainably. This is a great time to start automating and creating systems to give you more time. Season Three - Full Steam AheadIn this season, you are focusing on running on all cylinders because your product suite and processes are fine-tuned. This is a great time to consider how your business fits into your life.Season Four - Max Capacity (Coasting)Things steady out in this season, and some business owners decide to stay in this season instead of moving into the next one. During this time, your team is supporting you with orders and customers, your systems are running smoothly, and your profit margins are healthy.Season Five - ExpansionYou're preparing for what's next in this season. You have a clear vision of the direction you want the business to go and you're getting everything ready to make that happen.Thank you for listening! Tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Ep 103: How to Grow your Product Business with CollaborationsEp 98: Collaborations for SEO Growth with Meg CaseboltIncrease your Shop Sales with DIY Shopify today!

Now more than ever, product shops need to be looking at their pricing and adjusting them. Between the pandemic and supply chain issues, you are paying more for raw materials and packaging materials than you ever did before. Looking at the numbers and data will help you make better pricing decisions. This week, episode 127 of the Product Powerhouse Podcast is about how to increase your product profit margins! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.Proof to Product founder, Katie Hunt is a business strategist, podcaster, mentor to creative entrepreneurs, and mama to four. She's helped thousands of brands get their products on the shelves of retail stores like Target, Anthropologies, Nordstrom, and independent boutiques around the world. Katie has taught classes for CreativeLive, and she's been featured on Forbes, Buzzfeed, Brit + Co, and dozens of business podcasts. Her strengths lie in connecting people and bringing strategic ideas to life.In this episode of the Product Powerhouse Podcast, Katie Hunt and I are sharing the importance of knowing your numbers to make better decisions around the pricing of your products. We also discuss actionable steps you can take right now to increase the profit for your products. Some of the talking points Katie and I go over in this episode include:Taking the temperature of your business so you can make better decisions.Four ways to increase your profit margins.Preparing our product businesses for the recession.The quickest way to increase your profit margins is to increase your prices. Frankly, the market demands that you raise your prices to keep your business healthy.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH KATIE HUNT:InstagramPodcastWebsiteResourcesCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

We all need to remember to take care of ourselves, especially around the holiday season. With the holidays being the busiest time of the year for shop owners, it's important that we don't burn out or dread what could be a great season. This week, episode 126 of the Product Powerhouse Podcast is about self-care for show owners through the holiday season! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, I'm sharing the importance of taking time for yourself during the holiday season and the beneficial things you can do right now to practice self-care. I know self-care can feel like a buzzword in the online business industry, but it's so important to your own mental health and the growth of your business.Some of the talking points I go over in this episode include:Taking care of yourself and prioritizing yourself is not a reward.How self-care helps us to have a more balanced.Creating structure with your schedule so that you can be productive while taking time for yourself.Some self-care things you can do not only during the holiday season but every day.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Atomic Habits by James ClearThe No Show by Beth O'LearyBooks by Kate QuinnDrunk on Love by Jasmine GuilloryBooks by Abby JimenezBirds of California by Katie CotugnoThank You for Listening by Julia WhelanIncrease your Shop Sales with DIY Shopify today!

The number one question I get asked is how long does it actually take to DIY build and design your own Shopify Store? I have seen those Youtube videos that boost that they'll show you how to launch your shop in just a few hours, but they end up lackluster. If you poured your heart and soul into creating an incredible product, why would you rush to build a place where customers can purchase that product? This week, episode 125 of the Product Powerhouse Podcast is about how to launch your Shopify store in just 14 days! Build your Shopify store in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store.In this episode of the Product Powerhouse Podcast, I'm sharing the importance of taking the time and effort to create a shop that you and your customers can enjoy. I also discuss actionable steps you can take right now to create a thoughtful website that helps you connect with your audience and sell your products. Some of the talking points I go over in this episode include:Why rushing through creating a Shopify site can negatively impact your store. Creating excitement around the launch of your brand new Shopify website.Some of the things you need to prepare for building your product shop.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/LINKS MENTIONED:Ep 53: Build Buzz around your Relaunch or RebrandCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

As a shop, you want to get your products in front of the right people this holiday season. This week's guest shares everything you need to know on the PR side to grow your sales by pitching to be featured by bloggers and influencers. Episode 124 of the Product Powerhouse Podcast is about getting your small business into gift guides for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Allison Carter and I share the importance of creating authentic relationships when you want to partner with someone. We also chat about actionable steps you can take right now to get your business out there. Some of the talking points Allison and I go over in this episode include:When handmade business owners should think about getting press for the holiday season.Each step needed to get your products into gift guides that are actually going to drive traffic to your shop and result in sales.Using affiliates to maximize your press so that the influencers and bloggers are more likely to share your products.Using humanizing aspects in your pitch to help you stand out from the crowd.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ALLISON CARTER:InstagramWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

With the holiday season quickly approaching, I want to ensure you have everything you need for both business and personal success. Now is a great time to start testing and trying new things so you can collect the data at a quicker rate. This week, episode 123 of the Product Powerhouse Podcast is about using unique ads to boost profitability during the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, Hattie and I share the benefits of running paid ads to your shop during the holidays and actionable steps you can take right now to get started with Facebook ads. Some of the talking points Hattie and I go over in this episode include:When you should start thinking about ads and what you need to have in place before you begin.Three different and creative ways to use Facebook ads this holiday season to drive traffic to your website. Ads are more than just sales. It's also sales psychology.How ads can be run throughout the entire year to boost your shop sales.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH HATTIE DUNSTAN:InstagramFacebook5-Day Ads Class use the code yourspecial75 WebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

In order to prepare for the holidays, there are things you need to be doing on your website. These will help you have a smoother season by ironing out customer service details, increasing your average order value, and more. This week, episode 122 of the Product Powerhouse Podcast is about updating your Shopify store in time for the holidays! Download the FREE Holiday Website Checklist today. Download this checklist to make all the necessary updates or changes so that your website is running smoothly for the holiday season. In this episode of the Product Powerhouse Podcast, I'm sharing the importance of updating your website in time for the holidays. I also chat about the reasons behind making these website changes before the holiday season starts. The Must-Do List:Review things on your current website and make sure they are up to date.Create some special navigation for the holidays and review what you already have.Refresh your homepage with fresh images.The Fun-Do List:Tips for increasing customer conversion Strategies to better manage customer communicationRemember, you don't need a major overhaul of your website, but tackling these things on your website will help you be more prepared for those holiday sales.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Ep 119 - Three Mistakes That Make Your Holidays More StressfulEp 43 - The Do's and Don'ts of Asking for Customer ReviewsIncrease your Shop Sales with DIY Shopify today!

If you're like me, you are probably cringing every time you pull up to the gas station. Prices are increasing everywhere, and you probably feel this inflation in the costs of the materials used to create, design, and ship your products. This week, episode 121 of the Product Powerhouse Podcast is about how to keep your product business afloat through economic changes! DIY Shopify is the self-study program to help you create an amazing website, without spending hours on Google or learning code, so you can focus on the parts of your business that you love.In this episode of the Product Powerhouse Podcast, I'm sharing the basics of inflation, how it works, and how we can navigate this in our product-based business. Some of the talking points I go over in this episode include:Things you can control during this time of economic change. How to protect yourself from inflation now and in the future. Using methods as a baseline so you can take what works for you and leave the rest.The importance of learning new skills and taking time to improve your business during slower seasons.Remember, inflation isn't new. It is always happening, and there are always ups and downs. So whether or not you are seeing direct impacts of inflation right now or not, you want to make a plan to review this information quarterly or yearly. Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED: Profit FirstShopify LearnSkillshareGrow with GoogleeCommerce Badassery PodcastCrickets to Cha-Chings PodcastThe 6 Figure Product Business PodcastSmart Passive Income PodcastIncrease your Shop Sales with DIY Shopify today!

As you probably know, I use Shopify when building out an eCommerce website, but we all know that there are other options out there that might be a better fit, depending on the business. This week, episode 120 of the Product Powerhouse Podcast is about building your eCommerce website on WordPress! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie.In this episode of the Product Powerhouse Podcast, Rebecca Inkrote and I share the importance of picking a website builder that works best for your business and needs. We also chat about actionable steps you can take right now to ensure that your website converts, whether it's on WordPress, Shopify, or something else. Some of the talking points Rebecca and I go over in this episode include:The benefits of building an eCommerce site on a platform like WordPressWhich businesses and business models make good candidates for WordPress stores. The differences between WordPress and Shopify. Understanding some of the plugins and themes that may be available on WordPress and why you have to be strategic with the ones you choose.  Being strategic with your website Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH REBECCA INKROTE:LinkedIn FacebookYouTubeWebsiteCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseGet ready for the only virtual summit to help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. Increase your Shop Sales with DIY Shopify today!

The holiday sales season is so busy! November and December are the two most significant months in retail. In 2021, retailers brought in 33.9 Billion dollars in online sales between Thanksgiving Day and Cyber Monday. Generally speaking, the holiday sales season can account for up to 30% of a business's revenue for the entire year. As crazy as those statistics are, there's a lot of pressure for small product businesses to make the most of the holiday season. This week, episode 119 of the Product Powerhouse Podcast is about the holiday sales stress, the mistakes that can happen, and how to fix them! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie.In this episode of the Product Powerhouse Podcast, I'm sharing the importance of preparing early for the holiday sales season and actionable steps you can take right now to have less stress around the holiday sales. Some of the talking points I go over in this episode include:The three mistakes that keep handmade business owners stressed during the holidaysHow to plan ahead for the holiday season. The importance of doubling down on the things that work rather than trying new strategies.How selfcare is a nonnegotiable during the holiday season and how to make time for it.Remember, even though I mention the Handmade Holiday Prep Summit, these principles are important when preparing for those holiday sales.Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear more about the above points. If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseGet ready for the only virtual summit to help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie. Increase your Shop Sales with DIY Shopify today!

When you are starting an eCommerce product-based business, it sounds really simple and seems fun during the planning. Once you need to set up the storefront, it doesn't always line up with the fun of dreaming up your product business. We get it. This week, episode 118 of the Product Powerhouse Podcast is about three things you need to set up your eCommerce website! Get ready for the only virtual summit that will help you prepare for the holiday season. The Handmade Holiday Prep Summit is a free online event to help handmade business owners prepare for the most profitable holiday season with less stress and more time for pie.In this episode of the Product Powerhouse Podcast, I'm sharing the behind-the-scenes of our Shopify Style and Setup Experience along with the things that you definitely need in order to set up your eCommerce website to start selling. I also give three things you want on your home page and how to create that cohesive brand.Here are the three things you need to get your eCommerce website up and running: Shopify - is the best eCommerce platform in the current market.A cohesive brand - you'll want to ensure that from page to page, your brand is clear.A strong home page that will convert and look good Thank you for listening! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Ep 112 - Conversion Based DesignEp 6 - 9 Things your Shop Must IncludeEp 2 - Give Your Shop a Visibility Boost

As handmade business owners, it can be scary to consider hiring help in our business. The hesitation comes from feeling like we shouldn't need help in our business. Or that by hiring someone, we are giving control of our company over to someone else. This week episode 117 of the Product Powerhouse Podcast is about hiring a virtual assistant for your product business! In this episode of the Product Powerhouse Podcast, Carmen Williams is sharing the importance of hiring support in your business and the actionable steps you can take right now to determine what you can take off your plate. That way, you have more time to be creative or plan long-term strategies for your business.Some of the talking points Carmen and I go over in this episode include:What business owners can do to get started in using a VA in their business.Fears around hiring a VA when you are the one pouring your heart and soul into creating a product.Figuring out what a virtual assistant can help you within your product business.Behind the scenes of what a virtual assistant matchmaking service like Global Teams can look like and how there's continued support for both parties.Understanding that even though you might work with someone from a different culture, they are still a person beneath it all.Don't forget–it doesn't have to be all or nothing when you are hiring support for your business. You can start small.Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH CARMEN WILLIAMS:LinkedInTwitterGlobal TeamsFreebieShopCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

Have you ever sat down and thought about the future of your business? Looking to the future can be especially for entrepreneurs since we tend to be focused on the day-to-day. It's important that we look ahead though, so we can plan for the shifts that can happen in our industries. This week, episode 116 of the Product Powerhouse Podcast is about the future of eCommerce! In this episode of the Product Powerhouse Podcast, I'm sharing the importance of thinking about the future of eCommerce, the trends we are seeing, some ways your business can be ready for what's to come, and resources to help you stay informed. Some of the talking points I go over in this episode include:Ten things to expect in the future of eCommerce and how to ready your business for them.How the pandemic fast-tracked the growth of online businesses.Three major trends to watch going forward.What we can do to prepare for these trends.Resources to help you stay in the “know” for the future of eCommerce.I know this was a little heavy but I don't want you to be overwhelmed. Just don't forget to stay curious.Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above. Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED:Ep 103: How to grow your business with collaborationsWhat Impact does Brand Equity have on Profit? [Investopedia]Shopify LearnIncrease your Shop Sales with DIY Shopify today!

This episode is a little different; I was on the Feel Good Social podcast with my friend Kinsey. and I shared my top tips for beginners on shopify. I am so excited for this podcast swap - she'll be on our podcast soon too! This week, episode 115 of the Product Powerhouse Podcast is about getting started on Shopify! In this episode of the Product Powerhouse Podcast, I'm on the Feel Good Social podcast sharing the importance of an affiliate program and actionable steps you can take right now to start your own shopify store from scratch. Some of the talking points I go over in this episode include:Three go to tips when you're just starting shopify, like listing a product first, in order to be successful on shopify.Why the goal isn't to sound “professional” on our websites, but rather to be human and to talk to our customers like they are human too.The two different types of marketing for your business: nurturing your current audience and creating a new audience.Who affiliate marketing is good for, and who may not be a good fit for affiliate programs, as well as examples of how to utilize an affiliate program for your business. If you're starting your journey with Shopify this episode will help you hit the ground running. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH FEEL GOOD SOCIAL PODCAST:WebsitePodcastCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

Lori Rice knows what it takes to capture a beautiful product photo. She also knows the value in those “other” photos most product-based businesses forget about - like lifestyle, mood/vibe shots, product-in-action shots, and more. She also gives you permission to learn how to take good photos on a budget and tells us in this episode that you don't need to outsource everything, especially if it's not in the budget right now. This week, episode 140 of the Product Powerhouse Podcast is about why you need more than just product photos on your website and social media accounts! In this episode of the Product Powerhouse Podcast, Lori Rice and I are sharing the importance of good photos for your website and actionable steps you can take right now to take better photos today. Some of the talking points Lori and I go over in this episode include:How Lori went from being a nutrition expert to the food photography space, and why her path led her in that direction.Why having more than just product photos on your website can make or break your conversion rate.The different types of photos many product-based businesses forget to include in their website design.When to outsource, and when to embrace your passions or what seems fun in your business, and learn to do those tasks.Product photos are great, but there's more to a good website than just what you sell. It's about the mood and the way in which you showcase your products. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH LORI RICE: WebsiteInstagramFreebie - Free produce shotsFreebie - 5 steps to better photosCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

It's difficult to play big when we get bogged down with the things we see in the world. It can be especially difficult when life hits you with a health crisis. This week, episode 113 of the Product Powerhouse Podcast is about making big shifts in your life and business when you go through a health crisis! In this episode of the Product Powerhouse Podcast, Joyia Jones about how her cancer diagnosis shifted the way she approaches life and business. She also shares ways that she's been able to ensure that she's making time for the things that matter most to her. Some of the talking points Joyia and I go over in this episode include:Joyia's journey into entrepreneurship.Turning life experiences – both good and bad – into creative inspiration for jewelry pieces.The importance of prioritizing yourself and aligning your priorities in business and life.How to shift your business so you can take more time for yourself.You have so much to offer. It's time to stop playing small and let your awesomeness shine. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate, and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/ CONNECT WITH JOYIA JONES:Joyia JewelryInstagramFacebookPinterestEternal Joy CollectionCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseLINKS MENTIONED: Who Moved My Cheese by Spencer JohnsonIncrease your Shop Sales with DIY Shopify today!

I always say that one of my favorite parts about website design is that you have to be creative within the box of web design. You have to make sure your website functions the way a customer expects it to, but with design, you can push the boundaries a little bit and make your website unique and functional. This is one of my favorite topics to talk about! This week, episode 112 of the Product Powerhouse Podcast is about conversion-based design within your website design! In this episode of the Product Powerhouse Podcast, I'm sharing the importance of speaking the customer's language on your website and actionable steps you can take right now to convert more website viewers into customers. Some of the talking points I go over in this episode include:The definition of conversion-centered design and why it's such a key piece to your website.Function over Design; why we sometimes need to compromise how beautiful our website looks in order to keep it functional for our customers.Why hyperlinks aren't enough to get people on your site to take action, and why buttons need to be on your website to get people to do what you want them to.How to create flow on your page while simultaneously providing enough information to make the buying decision easy and draw their attention to important information on your website.Sometimes we have to sacrifice the fun designs for function, but the power comes from paying close attention to these things we discussed in today's episode to make sure your website does convert. If you don't pay attention to these design elements, you'll be hurting your business. Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!

Have you been curious how to make your small business wholesale and more efficient? Emily Kerr-Finell, the brains behind Wholesale in a Box, knows what it means to look at your business and figure out if wholesale is right for your goals and dreams, and if so, how to accomplish the ins and outs of that journey. No copy-paste strategies here, Emily strives to help you discover your business' path through wholesale and help you get into shops and stores nationwide. This week, episode 111 of the Product Powerhouse Podcast is about if wholesale is right for your business or not! In this episode of the Product Powerhouse Podcast, Emily Kerr-Finell is sharing the importance of understanding your business goals to see if wholesale is the right choice for you and actionable steps you can take right now to start your own wholesale journey if it is the right next step for you. Some of the talking points Emily and I go over in this episode include:Why the copy-paste methods of wholesale don't work anymore, and why she doesn't sell what “worked for her” but rather strive to help you find your own path through wholesale.What the small business needs to do and know before they even start wholesale in order to be successful.How to tell if you should be doing wholesale, or focusing on direct to consumer, and why you should do the work to find out instead of going all in before you're ready.The benefits and risks associated with wholesale, and why experimentation is an important step in the process.If you've been curious about starting wholesale but haven't known where to look, start with this episode! Be sure to tune in to all the episodes to receive tons of practical tips on growing your product shop and to hear even more about the points outlined above.Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me!  And don't forget to follow, rate and review the podcast and tell me your key takeaways!Learn more about Product Powerhouse and Erin at https://productpowerhouse.co/podcast/CONNECT WITH Emily Kerr-Finell:LinkedInWebsiteWholesale in a BoxCONNECT WITH ERIN ALEXANDER:FacebookInstagramYouTubeShow NotesWork with Erin!Simplified SEO CourseDIY Shopify CourseIncrease your Shop Sales with DIY Shopify today!